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Page 1: Ashley Furniture Marketing Show

Ashley Furniture Marketing Show

Sales in the Digital AgeMiranda McCage, MediaSauce

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A limited number of channels

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Millions of channels

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Control what people see

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Everyone has a voice

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Whether you request feedback or not...it’s online

69% of people have provided feedback to a brand online, either on their website or through a 3rd-party service.

Source: FEED Digital Experience Report, Razorfish, 2009 

69%

31%

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Social Media Has Shifted Who People Trust To Influence Their Decisions

Recommendations from people known 90% 

Consumer opinions posted online 70% 

Brand websites 70% 

Editorial content (e.g. newspaper article) 69% 

Brand sponsorships 64% 

TV 62% 

Newspaper 61% 

Magazines 59% 

Billboards / outdoor advertising 55% 

Radio 55% 

Emails signed up for 54% 

Search engine results ads 41% Source: Nielsen Global Online Consumer Survey, April 2009 

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The Good News

Consumers are more receptive and actively engaged with brands

than ever before.

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65% of consumers say that their digital experience either positively or negatively changed their opinion about a brand.

65%

35%

97%

3%

Source: FEED Digital Experience Report, Razorfish, 2009 

Of that group...

97% say that their digital experience influenced whether or not they eventually purchased a product or service from that brand.

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5 Digital Engagement Ideas

1. Drive repeat visits with Facebook

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5 Digital Engagement Ideas

1. Drive repeat visits with Facebook 2. Leverage Twitter to push inventory

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5 Digital Engagement Ideas

1. Drive repeat visits with Facebook 2. Leverage Twitter to push inventory3. Crowd-source ideas

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5 Digital Engagement Ideas

1. Drive repeat visits with Facebook 2. Leverage Twitter to push inventory3. Crowd-source ideas 4. Blog to gain customer loyalty

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5 Digital Engagement Ideas

1. Drive repeat visits with Facebook 2. Leverage Twitter to push inventory3. Crowd-source ideas 4. Blog to gain customer loyalty5. Grow your customer database and increase

repeat visits with targeted emails

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Engagement = Brand Affinity

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WHAT DO YOU NEED

TO DO NOW?

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There are 31 BILLION searches on Google every month.

Recognize the Importance of Search

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Understanding Search Basics

PAIDRESULT

PAID RESULT

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ORGANIC

Understanding Search Basics

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www.yournamehere.com(www.godaddy.com to buy)

Buy Your Primary Domain Name

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Monitor What People Are Saying

www.google.com/alerts

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http://search.twitter.com

Monitor What People Are Saying

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Control Your Brand Presence

http://knowem.com

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Get Connected

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connect with mediasauceMiranda McCageCell: [email protected]

OR CONNECT WITH ME ONLINE:

www.facebook.com/mirandamccagewww.twitter.com/mirandamccage or @mirandamccagewww.linkedin.com/in/mirandamccage


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