7/31/2019 Asian SE Star : Clean Homes
1/15
CLEAN CONCEPT GROUP PVT.LTD
7/31/2019 Asian SE Star : Clean Homes
2/15
ABOUT US
An organization working for sustainability and renewable energy
Present Work Sectors
Conducts feasibility studies,
R&D works, and training on
renewable energy
technologies
CLEAN SOLAR
ENERGY AUDIT
CLEAN TECH
Deals in solar home systems
in urbane areas and other
solar products.
Conducts energy audit in
household, small and
medium scale enterprise
7/31/2019 Asian SE Star : Clean Homes
3/15
PROBLEM : SCARCITY
Queue forWATER Queue forCOOKING GAS Lack ofELECTRICITY
120 125003851
75 7500982
0%
20%
40%
60%
80%
100%
Water (Million Litres
per Day)
Cooking Gas (Ton per
month)
Electricity(GWh
annually)
shortage
supply
Source:
Water: TA 4893 NEP: Kathmandu Valley Water Supply & Wastewater System Improvement
Project Feasibility Study 2010Cooking Gas: Daily News Paper The Kathmandu Post- 5th January2012
Electricity: Nepal Electricity Authority annual report Fiscal year 2010/11
7/31/2019 Asian SE Star : Clean Homes
4/15
CLEAN HOMES
SOLUTIONLOW COST SUSTAINABLE HOMES
Energy consumption sectors
Industries: 40.9%
Household: 40.5%
Others : 18.6%
7/31/2019 Asian SE Star : Clean Homes
5/15
Targeted Impact & Objectives of
Clean Homes
Make households energy and resource independent (at least
to some extent)
Minimize wastage in households
Provide healthy living environment
To provide one stop solution to every green & sustainable
needs for a household
Aware people about the benefits of going green To demonstrate that going green does not necessarily mean
expensive
7/31/2019 Asian SE Star : Clean Homes
6/15
BUSINESS MODEL
7/31/2019 Asian SE Star : Clean Homes
7/15
40%
40%
20%
REVENUE SOURCES and EXPECTED
SHARE of the total revenue
Clean Home
Design
Clean Homes
Construction
Clean Technology
Sales/
remodelling
7/31/2019 Asian SE Star : Clean Homes
8/15
Finance Average cost of a Clean Home: $55,000 excluding the land
Average per unit revenue from different sources :
Clean Home Design: 1% of the estimated cost $550
Clean Home Construction: 6% of the estimated cost
$3,300 Clean Technology Sales: 15% of the technology cost
Annual operation cost: $33,500
For breakeven (annual): 24 designs
4 project implementation
$44,500 worth of technology sales
7/31/2019 Asian SE Star : Clean Homes
9/15
Target Market & Segmentation
People seeking to build/buy a house in Kathmandu valley
No of registration for building construction: 5270
Expected market share: 1% = 52 customers
Demographic segmentation by income
( lower middle and middle class)
Citizens conscious about environment and energy
Citizens conscious about health and living environment
7/31/2019 Asian SE Star : Clean Homes
10/15
Sales projection (3 years)1st year:
Maintain breakeven
Establish a strong brand for low cost sustainable homes
2nd year:
Clean home design: 35
Clean home construction: 6
Technology sales/ remodeling: $88,900 Annual profit: $19,500
3rd year:
Clean home design: 45
Clean home construction: 10 Technology sales/ remodeling: $111,000
Annual profit: $41,500
70% of new
construction
to be eco- friendly
by the year
2017
7/31/2019 Asian SE Star : Clean Homes
11/15
Competitors
Clean Developers PVT. LTD
Crystal City Developers PVT. LTD
Creative Builders Pvt. Ltd
Developers as a whole
7/31/2019 Asian SE Star : Clean Homes
12/15
Strategy For Competitive Advantage
Partnership models with:CURRENT PARTNERSHIPS:
MORPHO GENESIS for construction and design SMART PANI for water related solutions
SOLAR ENEGRY SYSTEM for solar thermal application
ROBOTICS ASSOCIATION OF NEPAL for household automation
CLEAN SOLAR for electrical and solar PV applications
SASTO DEAL for online technology sales
Industrial Energy Management Project for energy audit equipments and technical advice
FUTURE PARTNERSHIPS: Biogas Support Program Nepal for bio gas
Chemeli Nursery for gardening
Clean Energy Development Bank for home loan facilities
Commission based marketing
Brokers the best business providers
Flexible pricing structure
Providing a one stop solution
Marketing within the existing customer base
Online promotion
7/31/2019 Asian SE Star : Clean Homes
13/15
Potential Problems and Solutions
Problems Solutions
Bargaining of suppliers and
contractors
Multiple suppliers and contractors
delays Financial control and strict contracts
Competition Differentiation in product
Threat of new entrants Extensive marketing research
Fluctuation in interest rate and
market prices
Effective pricing strategy and
keeping a margin for fluctuation
during estimation
7/31/2019 Asian SE Star : Clean Homes
14/15
INVESTMENT NEED
We expect investment to construct the first totally sustainable
home in Nepal with scarcity of nothing,
a Clean Home for which we require
$100,000
7/31/2019 Asian SE Star : Clean Homes
15/15
THANK YOU