ASSESSING YOURSEOThese six areas have the greatest impact on search ranking. Within each area, factors appear in order of importance.

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CONTENT

QualityWell-written, relevant, and engaging

KeywordsResearched and included on the page

FreshnessFrequent updates to content

UniqueDifferent approach to the topic

PresentationAttractive and readable

WEBSITE

Mobile-friendlyRich and responsive, with reasonable load time

StructureCrawlable by bots

URL structureShort and meaningful

TargetingRegional SEO

CONNECTIONS

BacklinksHigh-quality backlinks from trustworthy sites

Backlink textSpecific and relevant keywords

Backlink quantityHigh number of links

Internal linksBeneficial internal links between pages

ORGANIZATION

LongevityTrustworthy, stable URL

ReputationLinks, shares, and likes from reputable people and organizations, accumulated over time

PAGE HTML

HTML tagsUnique, high-quality title and �description tags, with keywords

Image alt tags and file namesDescriptive and include keywords

HeadingsCompelling, with strategic keywords

Structured dataPresent on pages

Duplicate contentCanonical tags added

FANS

PresenceAccounts on key social networks

ActivityRegular posts

FollowingSignificant following

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