Assignment #9Media Strategy in Digital CommunicationCopenhagen Business School
Assignment #9: TacticsMedia Strategy in Digital CommunicationCopenhagen Business School
You’ll have to setup strategic communication tactics for your company.Smith’s Step 7
Strategic communication dimensions
Interpersonalcommunication
Personal involvement, information exchange, special events
Strategic communication dimensions
Interpersonalcommunication
Organizationalmedia
Personal involvement, information exchange, special events
General publications, direct mail, electronic media, social media
Strategic communication dimensions
Interpersonalcommunication
Organizationalmedia News media
Personal involvement, information exchange, special events
General publications, direct mail, electronic media, social media
Direct news material, indirect news material, opinion material, interactive news oportunities
Strategic communication dimensions
Interpersonalcommunication
Organizationalmedia
Advertising &promotional
mediaNews media
Personal involvement, information exchange, special events
General publications, direct mail, electronic media, social media
Direct news material, indirect news material, opinion material, interactive news oportunities
Print advertising media, electronic media advertising, out-of-home advertising, promotional items
Finished?Publish on the blogs.
Finished?Comment on the blogs.
Finished?That’s it.You’ve just tricked the ninja for one more week.
