In recent years fashion industry has recognised the dramatic relevance of new media communica-tion and then it needs to be present in digital chan-nels with compelling multimedia contents. How can we work efficiently with fashion professionals to de-sign an Audio Branding strategy for a digital cam-paign?
The framework is composed of the following modules: Visual Thinking, Sound Communication, Video Design and New Media Communication. The module related to Sound is composed of three stages.
Audio Branding Congress 2013 - Poster Session - Higher School of Economics, Moscow, Russia gianpaolodamico.com - [email protected]
Introduction
Method
An educational framework to teach Sound Commu-nication to people with basic technology skills and music composition knowledge. An experimental ap-proach to a responsible use of Sound in new me-dia channels is taught via the support of multimedia contents, mind maps, case histories, agile tech-niques and prototyping via software tools.
Solution
A survey was conducted to evaluate students’ satisfaction and gained knowl-edge. Some interesting results report the level of satisfaction about the theory on Sound Communication and the practise with a software in the lab .
Results
Acknowledgments
LaboratoryTheory Project workTheoretical basics of Sound Com-munication & Branding under the perspective of fashion industry.
Practise with a software to build a multitrack composition based on creative commons assets.
Design of a multimedia presenta-tion for a potential client interest-ed in an audio branding strategy.
Linda Loppa, Danilo Venturi, Aki Choklat and Ruggero Mengoni.
Video & sound design Sruli Recht, by Ashu-tosh Saxena and Induj Damodar, Master in Fashion Brand Management, Polimoda, 2012.
Video & sound design The Bridge project, by Chiara Muscarà and Oka Lin, Master in Fashion Styling, Polimoda, 2013.
Students 155
Projects105Best projects
8%
yes
noind
84%
8%16%
yes
noind
80%
4%1 2
1
2
Audio Branding for Fashion: an experiment of education on Sound for a new generation of professionals
Gianpaolo D’AmicoUniversity of Florence, Media Integration and Communication Center, Italy
