Is the mixture of real-time elements and virtual features which merge into a symbiotic whole.

E X P E R I E N C E M O R E

AUGM ENTED REA LITY

THE FUTURE

1968’ 1st head-mounted displaycreated by Ian Sutherland

1990’ Tom Candall creates the termAugmented Reality

2014’ Arrival of the Google Glass

Real-l i fe ob je cts withsuper imposed v isual images

Can be usedon smartphones

Real-l i fe completely replaced by the v i r tual wor ld

Se nse of presencein th e real wor ld

Complete immers ion in the VR world

Can be used on head-mounted dev ices

VR

www.future-processing.com

AR vs. VR VIRTUALREALITY

AUGMENTEDREALITY

st reami ng v i d eost ak i ng p i ct u res

i nteract i ons b et ween u sers

C OMMUNICATION

FREE T IME

MARKETING v i r t u al cat al oguesemot i onal cu s tomers’exp er i ence

contact lens es:

glasses:

appl icat ion s:

BY 2017, AR APPLICATIONS

ARE SAID TO GENERATE UP TO

$300BILLION

1 BILLIONUSERS BY

2020