Branding
Evan Foster
Brand (n.) A distinguishing name and/or symbol, used to identify a product or producer.
Is this a lecture on brand compliance?
NO!
Brand compliance is NOT about us controlling you.
1. Easy to Deal With
2. Big and Small at the Same Time
3. Professional
1. Easy to Deal With
Proofs/Stitch Outs
Quotes back in 24hrs
Completion 7-10 Days
Informed
On Site, On Time
Phone Within 3 Rings
2. Big/Small at Same Time
Teamwork
Consistency
Project Management
Independent
Where you have an office, so do we
3. Professional
Presentation
Appearance
Understanding
Correspondence
Systems
Respect
How do people see YOU?
Personal Branding
Gary Vaynerchuk
If you don’t stand for something, you’ll fall for anything.
Minimum Orders
50% Deposits
Firing Customers
Respond Quickly
Be Proactive
Say Sorry
Be Helpful!
Why is it worth the effort?
Never doubt that a small band of committed citizens can change the world.