Presented by: K R Natarajan
CEO, Integreatz ERP India Pvt Ltd
Automating SMBs – Automating SMBs – Innovative Execution and Innovative Execution and
Business modelsBusiness models
Automating SMBs – Automating SMBs – Innovative Execution and Innovative Execution and
Business modelsBusiness models
Characteristics of Western ERPs
• Product Cost “X” - Service Cost “5X”
• Designed to be versatile & so over -stretched
implementation duration
• More configuration – Higher User proficiency reqmt
• Fixed and variable charges model increases
cost of ownership.
Scenario & expectations of SMB
Emphasis on Use Value
Cannot wait longer to use an ERP
Shortage of Employee ERP proficiency
Worried about total Project cost
InteGREATZ ERP was conceived and developed to meet the aspirations of SMB:
Ready made – Pre-defined Scope / No customization done
With Productized logic of ERP, requirements are met
Use from day 1 – Pre Configured with seed data
Go – Live within 7 days
Users need not be ERP proficient
With over 150 customers in manufacturing domain, our observations:
The Business processes of SMBs are not simple
They cannot define scope – only products will suit.
Huge potential for BI reports as MD directly gets involved.
Experience with SMB
Implementation has to be just Training.
Product has to be result-oriented ( Low user level proficiency)
Small SMB in Ambattur, Chennai or in Coimbatore today runs complicated MRP II planning, manage OEE reports etc
SMB users follow instructions, without questioning and so they excel
Experience with SMB
Manufacturing verticals fall under:Discrete/ Process/ Sheet/ Project
Most of core modules are common
Only consumption model differs in each vertical
Without compromising on best processes, we designed different production flow models to make them use ERP.
Though they wish to be idealistic, SMB require solution to go along with on-ground realities they face.
We have gone in-roads into this domain area with good number of success stories
Experience with SMB
NO Early Innovators in SMB
Most of them are Early / late Majority
The market size is very big – in Lakhs
As per Nasscom, only 30% of SMB know benefits of ERP.
Scope for more vendors to enter and market pie is Big
To win over SMB ERP market, we need to have Simple ProductReady –made & Result Oriented ProductFixed Pricing
Future of ERP market is in SMB and it is hot.
SMB Market for ERP
Thank you