AUTOMATING THE
JOB SEARCH
© July 2010
David Swinney, Social Media Specialist
WHO IS DAVID
SWINNEY?
30-year veteran of Texas Instruments, with 15 years experience in Information Technology
Technologist
Project Manager
Web Content and Communications Manager
Software Provisioning Manager
Customer Support Specialist
Vendor Relationship Manager
Social Media Enthusiast
Currently seeking opportunities to educate, train, and support businesses in their efforts to leverage the power of social media
JOB SEARCHING IS
TIME-CONSUMING
Visiting job boards
Managing e-mail search alerts for jobs matching your interests
Visiting / participating on LinkedIn
Performing target company research
There just aren’t enough hours in the day
RSS can give you back some of that time
WHAT IS RSS?
Really Simple Syndication
A type of web feed used to publish / distribute frequently updated content
Designed to notify users when a website or blog updates with fresh content
Monitored through an RSS reader, like Google Reader.
When sites update content, the RSS reader is notified.
When you login to your reader, feeds show up like e-mail in your inbox.
BENEFITS OF RSS
Centralize content consumption in one place
Scroll through content (i.e., “feeds”) from multiple sites without visiting each one
Categorize content into folders / subfolders
Once configured, users are able to read and consume more in a shorter period of time
RSS + You = Win!
RSS IS A KEY PART OF
SOCIAL MEDIA
Twitter profiles
LinkedIn streams
Twitter searches
Blogs
Job boards / search engines
GOOGLE READER IN
PLAIN ENGLISH
http://www.commoncraft.com/custom-video-google-reader-plain-english
GOOGLE READER
HOME VIEW
AUTOMATING YOUR JOB
SEARCH WITH RSS
Indeed.com search queries
TwitJobSearch.com search queries
LinkedIn Network Updates
LinkedIn Answers
Company Research
ADD FEEDS FROM
INDEED.COM
ADD INDEED.COM FEEDS
TO GOOGLE READER
http://reader.google.com
INDEED.COM JOB FEEDS
IN GOOGLE READER
JOB SEARCH SITES
WHICH SUPPORT RSS
Aggregators
Indeed
SimplyHired
Linkup
Job Boards
CareerBuilder
Monster
Dice
AUTOMATING YOUR JOB
SEARCH WITH RSS
Indeed.com search queries
TwitJobSearch.com search queries
LinkedIn Network Updates
LinkedIn Answers
Company Research
ADD FEEDS FROM
TWITJOBSEARCH.COM
AUTOMATING YOUR JOB
SEARCH WITH RSS
Indeed.com search queries
TwitJobSearch.com search queries
LinkedIn Network Updates
LinkedIn Answers
Company Research
ADD FEED FROM
LINKEDIN UPDATES
http://www.linkedin.com/rssAdmin?display=&goback=.hom
LINKEDIN UPDATES IN
GOOGLE READER
AUTOMATING YOUR JOB
SEARCH WITH RSS
Indeed.com search queries
TwitJobSearch.com search queries
LinkedIn Network Updates
LinkedIn Answers
Company Research
ADD FEEDS FROM
LINKEDIN ANSWERS
http://www.linkedin.com/answers
LINKEDIN ANSWERS IN
GOOGLE READER
AUTOMATING YOUR JOB
SEARCH WITH RSS
Indeed.com search queries
TwitJobSearch.com search queries
LinkedIn Network Updates
LinkedIn Answers
Company Research
GOOGLE SEARCH
RSS FEED
http://www.google.com/alerts
ADD FEEDS FROM
SOCIALMENTION.COM
SOCIALMENTION.COM
FEEDS IN GOOGLE READER
AUTOMATING YOUR JOB
SEARCH – THE BOTTOM LINE
Job searching is a full-time
exercise
Make the search process more
efficient where and when you can
RSS feeds and automation can
save you significant time
Monitoring job boards
Monitoring Twitter streams
Keeping track of your
network’s activities
Researching target
companies
HOW TO USE GOOGLE
READER
Monitoring Your Brand With Google Reader
http://www.slideshare.net/davidswinney/monitoring-your-
personal-brand-using-google-reader
THANK YOU!
David Swinney, Social Media Specialist
214-233-5678
http://davidswinney.com
http://twitter.com/davidswinney
http://linkedin.com/in/davidswinney
Download presentation from www.slideshare.net