Avoiding SEO Disasters
Marissa Goldsmith
[email protected]
@mjgoldsmith
Use Google Analytics to catch SEO problems before it’s too late.
Why Did My SEO Suffer? (dude, those guys are evil)
Google Changed Something.
Rebranding
Domain Name Change
Information Architecture Change
Redesign
Code Changes
CMS Migration
New Marketing Efforts
YOU CHANGED
SOMETHING.
So How Can Google Analytics Help?
How do You Create Annotations?
How Can You Get Search Segments?
How Do You Make Alerts?
How do You Set Up Webmaster Tools?
https://en.support.wordpress.com/webmaster-tools/
Questions?(I won’t believe you don’t have any.)