B2B eCommercebrought to you by
www.chromemedia.com | we write clean, beautiful code for web @chromemedia www.facebook.com/ChromeMediaInc
Is this your company?4 People answering phones
2 People filling orders
1 Person updating inventory
1 Print catalog
An eCommerce site is more than just a sales channel and
a customer service portal. Your online store is often
your first impression and your closing handshake.
The goal is to streamline your sales process and cultivate ongoing customer relationships.
eCommercewhat's the deal?
2. eCommerce and B2B
4. Taking the Leap
B2B eCommerce has already overtaken the struggling offline economy.
Let's take a look at what this means for you!
1. The State of eCommerce
3. A Success Story
The State of eCommerceblue skies
The State of eCommerceblue skies
• affordable platforms• lower administrative costs• inventory management• sales & behavior tracking
“Manufacturers are more likely to emerge in a position of
strength from the economic downturn if they put in place
an effective B2B eCommerce strategy.”
Manufacturing Insights, an IDC Company, “Key Strategic Challenges in B2B eCommerce”, May 2010
eCommerce and B2Bmoving beyond sales
eCommerce and B2Bmoving beyond sales
• streamline sales• customer service• low overhead costs• high return on investment
Improving your sales process isn't all eCommerce can do for you!
You can also improve customer retention, increase usability,
encourage brand loyalty, and reduce overall expenses .
Let's get from this...4 People answering phones2 People filling orders1 Person updating inventory1 Printed catalog
...to this!1 Website1 Payment GatewayLive Inventory UpdatesLive Customer Interaction
A Success StoryHow we helped one industrial B2B company
Outquip.comeCommerce for industrial equipment
• administration system• account management• payment processing• search filtering
• mobile/tablet friendly• social media integration• cloud hosted• scalable
With an international market, Outquip needed to be able to offer a seamless online experience for both customers and vendors.
A Success Story: Outquipadministration system
• inventory management• sales tracking analytics• order processing• multi-vendor usability
A Success Story: Outquipaccount management
• buyer accounts• track order history• view order processing• newsletter subscriptions
A Success Story: Outquipcustom search filters
• multiple search criteria• customizable by vendor• user-friendly• scalable
A Success Story: Outquipmobile/tablet friendly
• responsive• intuitive• on-the-go shopping• on-the-ground inventory management
Taking the LeapHow to get started with eCommerce
How do we get started?3 steps to tomorrow
1. Needs Analysis2. Build it
3. Business Growth
Needs Analysiswhat to look for
• ERP, CRM integration• inventory management• distributor account management
• customer types• B2C merchandising• B2C interactive usability
Look for features that will create the best online shopping experience for your customers
There are more than 500 eCommerce systems available for
the mid-market client.
Mid-market means they won't cost you hundreds of thousands of dollars to get up and running.
Build Itour mid-market choice
• the fastest-growing mid-market system• the largest mid-market system• a well-supported developer community• owned by eBay
Business Growththe results
• save on costs• improve credibility• grow active web presence• attain & retain customers• gain competitive advantage
eCommerce offers the flexibility and agility needed to
compete in today's worldwide marketplace.
Cutting costs, expanding your customer base and growing your business are just the beginning!
B2B eCommercebrought to you by
www.chromemedia.com | we write clean, beautiful code for web @chromemedia www.facebook.com/ChromeMediaInc
If you are ready to take the leap, or would like to learn more
call us at 519-746-9855
or email [email protected]