@SheilaS@TourismCurrents
B2B Social Media
Sheila Scarborough / @SheilaSTourism Currents / @TourismCurrents
#eTS16
Social media isn't the place to be "sales-y"
BUTLikes/followers can become sales
opportunities & leads@SheilaS
@TourismCurrents#eTS16
Let’s talk B2B Social Networking
Yes, LinkedIn, but look beyond that…
Social networks = relationships. Be patient.
Better to be effective on 2-3 platforms than stink at 8 of them
@SheilaS@TourismCurrents
#eTS16
"Hand out knowledge, not brochures"
Real Lawyers Have Blogs
@SheilaS@TourismCurrents
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Social media for B2B is like a trade show
PhotocreditsiebenthalercreativeFlickrCC
Your LinkedIn Trade Show Booth
Staff personal profiles & activity
Your Company Page
@SheilaS@TourismCurrents
#eTS16
How People Can Help PagesHelp with Page content & ideas
Like & Share Company Page updates
Tag the Page in their personal updates
Tell their other networks about it@SheilaS
@TourismCurrents#eTS16
One Key to LinkedIn ....
Groups!@SheilaS
@TourismCurrents#eTS16
Another Key to LinkedIn ....
Publishing from your personal profile
@SheilaS@TourismCurrents
#eTS16
B2B Social Media Beyond
LinkedIn@SheilaS
@TourismCurrents#eTS16
IndustryBlogs
@SheilaS@TourismCurrents
#eTS16
Are #eventprofson Twitter?
Yes! @SheilaS@TourismCurrents
#eTS16
Are #eventprofs
on Instagram? Yes! @SheilaS
@TourismCurrents#eTS16
Do #eventprofs
attend industry conferences? Yes!
@SheilaS@TourismCurrents
#eTS16
Are #eventprofson Pinterest?
Yes! @SheilaS@TourismCurrents
#eTS16
Under-utilized platform?
SlideShare@SheilaS
@TourismCurrents#eTS16
Social SEOGet found!
Optimize YouTube, SlideShare, & images for search
@SheilaS@TourismCurrents
#eTS16
Is Facebook ever relevant for B2B?
@SheilaS@TourismCurrents
#eTS16
FundamentalsKnow your market, goals, & metrics
Build relationships & bring value where your market is active
Better to be great on 1-2 platforms than over-extend & stink at a bunch of them
@SheilaS@TourismCurrents
#eTS16
Checklist / Takeawaysl LinkedIn: build an ecosystem of active staff personal profiles + a solid
DMO Company Page + Groups + LI publishing
l Blogs: read/interact on key ones for your market (start your own?)
l Twitter: hashtags & chats & conference hashtags
l Instagram: hashtags
l Pinterest: relevant Boards & people
l SlideShare: consider it
l Social SEO: title, describe, tag
l Facebook: yes, if your market's there@SheilaS
@TourismCurrents#eTS16
Thanks very much!Sheila ScarboroughTourism Currents
@SheilaS@TourismCurrents