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That Sunk-Cost Feeling - The New Yorker http://www.newyorker.com/magazine/2013/01/21/that-sunk-cost-feeling

1 of 3 3/29/2015 8:32 PM

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That Sunk-Cost Feeling - The New Yorker http://www.newyorker.com/magazine/2013/01/21/that-sunk-cost-feeling

2 of 3 3/29/2015 8:32 PM

That Sunk-Cost Feeling - The New Yorker http://www.newyorker.com/magazine/2013/01/21/that-sunk-cost-feeling

3 of 3 3/29/2015 8:32 PM