BAAM!Public Relations
Strategic Positioning
As a strong competitor in the sports public relations arena, our team is comprised of top-notch strategic thinkers who are vastly knowledgeable in the sports field. Our team combines classic public relations principles with creative dynamics and a unique outlook. In order to better serve our clients, we are constantly exploring new avenues to further our knowledge and expertise in the field.
Meet Our Team
Situation Analysis
Disconnect between independent bloggers and traditional media outlets.
Independent bloggers are part of a new wave of communication Under-utilized▪ Twitter, Facebook, etc
Situation Analysis
Independent bloggers wish to attain press passes, thus solidifying respect amongst their journalistic counterparts.
Transition From Traditional Media
Traditional Media: (Radio, TV, etc.) vs. New Media Sources (Internet) : A Progressive Shift.
Independent Bloggers : Most likely to be turned down for press pass requests.
Trust In The Media
Traditional Media (TV, Radio, Newspaper): Most Trusted
Online Channels (Bloggers): Least Trusted
Independent Bloggers
MLBTradeRumors.com & Yahoo! Sports
Upward of Two Million Page Views Daily!
Some of the Internet’s Heaviest Traffic
Yahoo! Sports.com
Professional / Credible Website
Blurs Gap Between Traditional Sports Media and World of Sports Blogger
Easy Access to Statistics and Information
Blogs With Balls!
Conference and Discussion Panels
Commitment to Growth & Independent Journalistic Integrity
Leads to Mutually Beneficial Relationship between Bloggers and Organizations
Goals & Objectives
To help independent bloggers with the obtainment of press passes by increasing their credibility and the validity of their opinions in the eyes of our target audience.
Four Objectives
Target Audience
Front Office of major league baseball teams.
Bloggers Sports Fans
Strategy and Tactics
Blogs with Balls and ESPN Credibility guidelines for bloggers Top Ten Blog Contest Announcing collaboration with Blogs
with Balls Press kit distribution
Three workshops held throughout year Top TenGala
Strategy and Tactics
Blogs with Balls and ESPN Credibility guidelines for bloggers Top Ten Blog Contest Announcing collaboration with Blogs
with Balls Press kit distribution
Three workshops held throughout year Top TenGala
Evaluation
Blog credibility Journalistic integrity Press Passes
Questions forBAAM! ?
Public Relations
Baseball in the Media
SNL: Update: Harry Caray Space the Infinite Frontier