© 2010 Bango plcwww.bango.com

Release the Money

Inside your AppsRay Anderson

2

2006

$3.1 Bn

Sales of Mobile Applications

3

2006 2009

$3.1 Bn

$9.7 BnSales of Mobile Applications

4

Selling Apps

Browse Buy Download

5

Selling Apps

Browse Buy Download

Browse Download Use Buy

Freemium:

6

Forces driving Freemium

• App store download wars

7

Forces driving Freemium

• App store download wars

• Customer Care

8

Forces driving Freemium

• App store download wars

• Customer Care

• Payment flexibility

9

Opportunities …

• Surf the “free app” fad..

10

Opportunities …

• Surf the “free app” fad..

• Use in-app billing (with browser option)

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Opportunities …

• Surf the “free app” fad..

• Use in-app billing (with browser option)

• Draw users back to your mobile website

12

Seize your share…

Bango.com/appswp