A. Chris Turner
SEO | SEM | Content | Web | Technologist | Human
INTEGRATED AGENCIES - FTW
#BCN14Integrated @ChocolateSEO /
AChrisTurner
• Marketing Manager, SEO Specialist
• Bachelors in Information Technology
• Masters in Information Systems
• Attended: UNLV, CC of the Air Force, UOP
• 4 K.I.D.S.
• Managing teams, staff, people and groups since 14 ½
• Tons of experience
Who Am I?
#BCN14Integrated @ChocolateSEO /
AChrisTurner
Use My Knowledge I Beg of YOU!
Everyone loves a Farmer’s Market
Local Is Organic
Maslow’s Hierarchy of Needs
#BCN14Integrated @ChocolateSEO /
AChrisTurner
Maslow and The Farmer
Photo Credit: Nashville.com
Organic Search Is Human Search
Organic Search Is Human Search
Photo Credit: http://eastbrooklyn.com/wp-content/uploads/2014/09/4607230-senior-man-using-computer.jpg
Organic Search Is Human Search
Photo credit: http://chiefjackradio.yolasite.com/resources/Kids%20on%20Computers.jpg
Organic Search Is Human Search
Consumer Questions
• Is It Good? Is It Worth It?– Quality of goods
– Value of goods and services
– Results: “Will I Get What I Want?”
#BCN14Integrated @ChocolateSEO /
AChrisTurner
Consumer Questions
• Is It Good? Is It Worth It?– Quality of goods
– Value of goods and services
– Results: “Will I Get What I Want?”
• Why You?– Competitive Advantage
– Resell Value: Is it sharable? Will I tell my friends
#BCN14Integrated @ChocolateSEO /
AChrisTurner
Consumer Questions
• Is It Good? Is It Worth It?– Quality of goods
– Value of goods and services
– Results: “Will I Get What I Want?”
• Why You?– Competitive Advantage
– Resell Value: Is it sharable? Will I tell my friends
• Where Can I Find You?– Local, National, Global
– Can I trust YOU?!
#BCN14Integrated @ChocolateSEO /
AChrisTurner
Consumer Questions
• Is It Good? Is It Worth It?– Quality of goods
– Value of goods and services
– Results: “Will I Get What I Want?”
• Why You?– Competitive Advantage
– Resell Value: Is it sharable? Will I tell my friends
• Where Can I Find You?– Local, National, Global
– Can I trust YOU?!
• Where Y’all From?!
#BCN14Integrated @ChocolateSEO /
AChrisTurner
Stop Quoting Microsoft…IE… #NeverForgetNetscape
Integrated Agencies
• Is It Good? Is It Worth It?– Quality of goods
– Value of goods and services
– Results: “Will I Get What I Want?”
• Why You?– Competitive Advantage
– Resell Value: Is it sharable? Will I tell my friends
• Where Can I Find You?– Local, National, Global
– Can I trust YOU?!
• Where Y’all From?!
#BCN14Integrated @ChocolateSEO /
AChrisTurner
Integrated Agencies
• Print Media
• Radio
• Web
• Digital Advertising
• Content Marketing
• SEO
• Technology
#BCN14Integrated @ChocolateSEO /
AChrisTurner
Integrated Agencies – Local Strategy
• Local Maps: GOOGLE (Google My Business)
#BCN14Integrated @ChocolateSEO /
AChrisTurner
Integrated Agencies – Local Strategy
• Local Maps: GOOGLE (Google My Business)– 67% Of the search market
– 30% Of the SERP is dedicated to local
#BCN14Integrated @ChocolateSEO /
AChrisTurner
Integrated Agencies – Local Strategy
• Local Maps: GOOGLE (Google My Business)– 67% Of the search market
– 30% Of the SERP is dedicated to local
• Local Communities: Associations, Activities, Events
#BCN14Integrated @ChocolateSEO /
AChrisTurner
Integrated Agencies – Local Strategy
• Local Maps: GOOGLE (Google My Business)– 67% Of the search market
– 30% Of the SERP is dedicated to local
• Local Communities: Associations, Activities, Events– Social Media
– Blogging and Blog Content
#BCN14Integrated @ChocolateSEO /
AChrisTurner
Integrated Agencies – Local Strategy
• Local Maps: GOOGLE (Google My Business)– 67% Of the search market
– 30% Of the SERP is dedicated to local
• Local Communities: Associations, Activities, Events– Social Media
– Blogging and Blog Content
• Local Directories: Sign Post, Yext– Easy management of YellowPage, Bing, Yahoo Directory ($200)
#BCN14Integrated @ChocolateSEO /
AChrisTurner
Integrated Agencies – Local Strategy
• Local Maps: GOOGLE (Google My Business)– 67% Of the search market
– 30% Of the SERP is dedicated to local
• Local Communities: Associations, Activities, Events– Social Media
– Blogging and Blog Content
• Local Directories: Sign Post, Yext– Easy management of YellowPages, Bing, Yahoo Directory ($200)
• Local Partnerships
#BCN14Integrated @ChocolateSEO /
AChrisTurner
