Problem:
Keeping your hair clean is a bit of a hassle, sometimes it’s impossible – music festivals, travelling, wanting a lie in.Even half way through the day with the pollution from the underground and other public transport – it’s a nightmare. Greased back hair might have been cool in the 70’s but now it just makes you feel self – conscious.
Solution:
Batiste is a dry shampoo you can just spray on and rub out. It de-greases hair straight away.
Campaign:
Batiste stops your hair looking like fast food, fast!
Posters
Magazine
Ambient
Jenni [email protected]
