From #backlist to #frontlist
SELL MORE BOOKSby creating dynamic and consistent content for
social media
Please Tweet
#bookexpo
@srhalligan
@redcapybara @doubledaypub
@sirmichael @socialflow
@meganmcface @likeable
Content Marketing
@srhalligan #bookexpo
@srhalligan #bookexpo
@srhalligan #bookexpo
Control Your Creativity
Presented by:Joe Gallagher
@doubledaypub
Everyone Loves Analytics
You Need to Ignore them,Sometimes
Schedule Your Creativity
@redcapybara #bookexp
Task Management Software (Like Toodledo)
@redcapybara #bookexpo
Feed your Creativity
Use Other’s Creativity
@redcapybara #bookexpo
New Followers(The Freaks)
• Offer them incentives• Respond to trends• Give opinions• Enter conversations• Encourage them to share
@redcapybara #bookexpo
Your Followers(The Geeks)
• Respond to their comments• Ask them questions• Offer them deals• Show them content• Encourage them to share
@redcapybara #bookexpo
Try Everything
Follow Me.RIGHT NOW.
Joe is @RedCapybara
Doubleday is @DoubledayPub and facebook.com/doubledaybooks
You can find us on Pinterest and Tumblr, too
Never miss a chance to get followers!
Maximizing Performance in Social
Presented by:Michael Chin@SocialFlow
ev
Maximizing Performance in Social
Presented by:Michael Chin@SocialFlow
ev
What I’ll Talk About
• The real challenge you face in social media
• What’s the real opportunity?
@sirmichael #bookexpo
Millions of conversations at once
How will you be heard?
Attention is the bottleneck
The Opportunity of Attention
• Attention yields conversion
• All monetization strategies begin with attention
For the first time in history, the social graph provides a real
time, direct relationship with your audience based on an
attention exchange
Will you harness the value of your greatest asset?
@sirmichael #bookexpo
Attention means more than “likes” and “followers”
Attention means engagement and trust
Which leads to action
Convertible attention = business value
The Challenge Summarized
Content
• Engagement is tied directly to the right piece of content
• The audience demands what it wants; let your audience
“pull”
• Wealth of untapped content beyond what’s currently made
available
• The right mix of content builds trust and social capital
@sirmichael #bookexpo
Delivery to a fast moving social graph
• When interest intersects with availability
• Just understanding who’s in the room isn’t enough
• People who are influential in a topic are not that 24hrs a day
• Timing is a key ingredient to convertible attention
Evolution of getting it right
• Real-time vs. yesterday’s reports
• Focus human effort on creative tasks and insights
• Let computing science solve data questions
• Understand that the social channel will grow importance and
scale and requires proper resources to do so
How To:Use Social Media to Launch a
Best Selling Book
Presented By:Megan McMahon@LikeableMedia
Sign Up to Get Noticed
@meganmcface #bookexpo
Thank EVERYONE
@meganmcface #bookexpo
Humanize Your Book
@meganmcface #bookexpo
Share Valueable Content
@meganmcface #bookexpo
Implement Fun Incentives
@meganmcface #bookexpo
Utilize Location-Based Platforms
@meganmcface #bookexpo
Tap Into Blogger and Influencer Interests
@meganmcface #bookexpo
Use as a Customer Service Tool
@meganmcface #bookexpo
Stay Organized
@meganmcface #bookexpo
http://bit.ly/BookMarketingSpreadsheet
Connect with…
@meganmcface #bookexpo
[email protected]@meganmcface
LikeableBook.com@LikeableBook
[email protected]@davekerpen
Questions?
