Welcome to the IP Mobile RevolutionJune 13 2007, Prague
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Trends and challenges
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Towards the 4 billion mobile subscribersSu
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Source: National Regulators, ITU, Nokia March 2007
0200400600800
1 0001 2001 4001 6001 8002 0002 2002 4002 6002 8003 0003 2003 4003 6003 8004 0004 2004 400
4 billionby 2010
4 billionby 2010
-94 -95 -96 -97 -98 -99 -00 -02-01 -03 -04 -08e
-05 -10e
MobilePSTN voiceBroadband
Current global mobile penetration
40 % (12/06)
Current global mobile penetration
40 % (12/06)
-06 -07e
-09e
-11e
4 © Nokia Siemens Networks Presentation / Author / DateFor internal use
minutes, billion
0
1 000
2 000
3 000
4 000
5 000
6 000
7 000
8 000
9 000
-03-02-01-00-99-98-97-96-95-94 -07 e-04 -05 -06
50/50 splitby 2007
50/50 splitby 2007
-09 e
-08 e
Mobile voice traffic
PSTN voice traffic
Managed VoIP traffic
-10 e
Source: National Regulators, ITU, Nokia March 2007
-11e
Rapid growthRapid growth
VoIP – Rapidgrowth in fixed
domain
VoIP – Rapidgrowth in fixed
domain
Fixed to MobileSubstitution
Fixed to MobileSubstitution
PSTN is substituted by VoIP and mobile voice
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A changing business environment
Competition is increasing
§ Satisfy shareholders demand for financial performance: § Increase efficiency and profitability
§ Utilize new business possibilities:§ Develop strategy, improve market position, offer attractive new services and
expand user base
New players are coming to the market
New horizontal markets. Source EICTA
New business model
Established business model
Mobile Fixed
Mobile operators
Fixed operators
Cableoperators
Hybridoperators
Mobilevirtual
operator
Internet
Newvirtual
operators
ISPs
Telecom
ContentCreation
ServiceProvision
DeliveryChannel
Device
Old verticalmarkets
New horizontal markets
Content
ServiceProvisioning
Content
ServiceProvisioning
Content
ServiceProvisioning
TV, radio PC Telephone /mobile terminals
T / C / S Broadcasting IP-network Circuit switched
network
Triple play!
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Go beyond telecom services
Access
Rich call IPTV/
Mobile TVMessagingPresence
IP Centrex
OperatorsInteractive
gaming
AdvancedCommercial
Services
User createdcontent
& services
SearchEngines
MediaSharing
CommunitiesMusic
Downloading NavigationServices Gaming
ServicesRichcall
PersonalHomepages
Wikis
SharedCalendars Blogs
ContentSharing
OpenSourceApps.
Mobility
Device
• Complement Internet services with mobility and your subscriber data• Create Internet type communities for your target segments and let the
communities to create content for you• Launch beta services to test the market in highly competitive global and
horizontal market• Provide interworking for your standard telecom services
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Utilize Internet innovation
Access
Operators
AdvancedCommercial
Services
User createdcontent
& services
Mobility
Device
• Utilize Internet innovation and differentiate with new services• Partner with service providers and application developers • Outsource the service development• Utilize efficiency and scalability provided by the standard enablers
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One example:Nokia Siemens Communication Suite(NCS)
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Example: Nokia Communication Suite – a PC based Rich Call application bridging mobile and fixed domain
Use cases: • Voice calls• Presence• Video Sharing• Video Calls• Messaging• File Sharing &
Winks
Combined with:• Auto provisioning• Interoperability
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User’s perspective comparative case
Value Added Services
Service Provider
SMS / MMS
Video
Phone bill
Availability
Phone number
Limited services, separated from mobile
Rich set of services (VM, RBT, VPN, etc.) common to Softphone and mobile phone
Different providers Single point of contact, Customer care
From a different identityWith the mobile identity
Only PC to PCPC to PC, PC<->3G mobile
Different bill, only prepayUnified with the mobile
Only when PC is onlineAvailable with the mobile when PC not online
A different numberSame as the mobile
SkypeCommunication Suite USB device
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Secured Plug ‘n Talk
Plugs into any PC, automatically launches and registers on the cellular network with SIM authentication
• Secure – SIM authentication
• Simple - no installation required, auto run from USB
• Tangible - useful accessory, can be used for storage
• Portable - external device easily maintained & supported
• Music & Content download - Plug ‘n Talk with MP3 player
• Variety of devices
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Summary
Take benefit from the new Business environment and leverage your position using the IP opportunities
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Q&A