Why ITV’s a fan of
What we’re doing
BUILDING and improving fan pages and feeds PROMOTING these spaces on ITV.com ADDING social features to ITV.com including
sharing, commenting, rating ENGAGING more in other relevant online spaces EXPLORING news ways of engaging with fans and
introducing them to our content OBSESSING about the ‘two screen’ experience
ITV shows on Facebook
Fan pages for mostpopular shows:X Factor, Britain’s GotTalent, Coronation Street,This Morning, Dancing inIce, I’m A Celebrity More than 600,000 fans Attract thousands of
comments each week Managed by production
and ITV.com Fan pages for all our
major shows by end of ’09
Most Popular Referring Sites – May 2009
facebook.com
globo.com
yahoo.com
moneysavingexpert.com
bbc.co.uk
hotukdeals.com
yahoo.co.jp
onet.pl
loquax.co.uk google.co.uk google.com
comcast.net
live.com
virginmedia.com
youtube.com
itv-creative.com wikipedia.org
coffeebreakwinner.co.uk
popeater.com tvguide.co.uk
Facebook is part of our referral story
Traffic from other sites delivered a record breaking high of 7 million referrals in May
Traffic from other sites accounted for 19% of the total site traffic to ITV.com that month
The number of referrals goes up each month
Facebook referrals in May 2009
1.2 million
Why ITV’s a fan
Facebook is the market leader in the UK Fan page integration with external sites is slick 51% of ITV.com users are active on Facebook Facebook have worked with us to help us
achieve our goals The Corrie ‘Become a Fan’ Ads have doubled
fans of the Corrie fan page in a week
Stuff we’re exploring…
Facebook Connect Promotion of fan pages The ‘two-screen’ experience – people watching TV
while chatting, reading live feeds and consuming other related content during our shows
Facebook web casts to help fans connect with talent More apps – BUT must have scale, relevance and
ideally make money!
Thanks for listening
http://itv.com http://facebook.com/benayers http://twitter.com/benayers