Best Practices for
Credit Union
Merchant Services
June 19, 2012
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Vantiv is NAFCU Services’
Preferred Partner for Merchant Services
Question
Does your Credit Union offer a Commercial
Services demand deposit account?
• Yes, it is a full commercial services account
• Somewhat, we have modified a personal account
structure to work for our commercial members
• No
• I am not sure
Question
Does your Credit Union offer a Merchant
Services Program?
• Yes, we have a formal Merchant Services program
• No, we do not have a Merchant Services program
• Somewhat, we have a person/company that we call
when a member needs merchant services
• I am not sure
Agenda
Introductions and Agenda
Overview of Vantiv
How Merchant Services Can Boost Your Revenue
Latest Technology Trends
Best Practices
Conclusions
5
over 400,000 merchant locations
over 3,000
Financial Institutions
Largest PIN debit processor*
3rd Largest U.S merchant
transaction acquirer*
Solutions for merchants
& financial institutions
owner of Jeanie®
payment processing
network
*Nilson Report – March 2011
Comprehensive provider of
payment strategies
Growing – One of the
top processors in the
nation
Unique consultative relationship
with clients
Who We Are: Vantiv’s Merchant Services
A Complete Service Suite: Merchant Services enables
your credit union to be viewed as “Full Service”
Differentiating Your Credit Union:
The Benefits of Merchant Services
A Complete Service Suite: Merchant Services enables
your credit union to be viewed as “Full Service”
Commercial Member Growth: A Merchant Services
offering is a requirement to gain commercial members
Differentiating Your Credit Union:
The Benefits of Merchant Services
A Complete Service Suite: Merchant Services enables
your credit union to be viewed as “Full Service”
Commercial Member Growth: A Merchant Services
offering is a requirement to gain commercial members
Commercial Member Retention: The institution that
controls the deposits normally benefits most.
Differentiating Your Credit Union:
The Benefits of Merchant Services
A Complete Service Suite: Merchant Services enables
your credit union to be viewed as “Full Service”
Commercial Member Growth: A Merchant Services
offering is a requirement to gain commercial members
Commercial Member Retention: The institution that
controls the deposits normally benefits most.
Service: Your Members deserve Best In Class
Solutions for all size business needs.
Differentiating Your Credit Union:
The Benefits of Merchant Services
A Complete Service Suite: Merchant Services enables
your credit union to be viewed as “Full Service”
Commercial Member Growth: A Merchant Services
offering is a requirement to gain commercial members
Commercial Member Retention: The institution that
controls the deposits normally benefits most.
Service: Your Members deserve Best In Class
Solutions for all size business needs.
Revenue: Your credit union can generate strong fee
based revenues through Merchant Services.
Differentiating Your Credit Union:
The Benefits of Merchant Services
New Commercial Members
Boosting Your Revenue:
The Benefit to Your Credit Union
New Commercial Members
Increase Commercial Member Deposits
Boosting Your Revenue:
The Benefit to Your Credit Union
New Commercial Members
Increase Commercial Member Deposits
Merchant Services Fee Income
Boosting Your Revenue:
The Benefit to Your Credit Union
Emerging Technology:
Enhancing Your Value
Proposition
NFC & EMV Products
• Association
mandates set
• Liability shifts to
the lesser
technology
Mobile & Hand Held Devices
• Current wave of
“technology” in
acceptance
• Hardware or
application?
Tablets for Complete Merchant Solutions
• Invoicing
› Email transmission of statements
• Payments
› Links to merchant acceptance
• Integration to Organizations Financials
Best Practices
Best Practices
For
Credit Unions
Cultural Alignment
Cultural Alignment
Develop Champions
Best Practices
For
Credit Unions
Cultural Alignment
Develop Champions
PCI & Breach Assistance Best Practices
For
Credit Unions
Cultural Alignment
Develop Champions
PCI & Breach Assistance
Leverage Verticals
Best Practices
For
Credit Unions
Cultural Alignment
Develop Champions
PCI & Breach Assistance
Leverage Verticals
Accountability through
Partnership
Best Practices
For
Credit Unions
Questions?
We’re Vantiv…
Expect More
• Bold
• Committed
• Connected
• Agile
• Progressive
The NAFCU Services/Vantiv Solution:
Let us customize a program for you
We’re Vantiv…
Expect More
www.nafcu.org/vantiv
Tim Dunn Vice President - Merchant Services 513-900-3437