By Pamela J. Gordon
For SMTA Silicon Valley Expo & Tech Forum
November 29, 2017
Best Practices for Responsible, Efficient Technologies When Outsourcing Design and Manufacturing
The electronics industryhas been outsourcingmanufacturing for decades.
And we’ve always beentechnology leaders.
So what has changed?
What Has Changed?BEST PRACTICES FOR RESPONSIBLE, EFFICIENT TECHNOLOGIES WHEN OUTSOURCING DESIGN AND MANUFACTURING
1Antea USA, Inc.
2Antea USA, Inc.
What Has Changed?
Best Practices
Responsible, Efficient Technologies
Customers and Governments Demand New Levels of Responsibility
WHAT HAS CHANGED, #1
3Antea USA, Inc.
Circular Economy
Restricted Materials
Extended Producer
Responsibility
Packaging Directives
Power Efficiency
Zero Waste to Landfill
No Export of Waste
Fair Labor Practices
Eco Design
Each affects product design
OEMs More Often Outsource Design(in addition to manufacturing)
WHAT HAS CHANGED, #2
4Antea USA, Inc.
OEM Product Concept
OEM Design TeamOEM Supply
Chain Organization
Contract Manufacturer
CustomersCustomers
determine post-use destination
Outsource Manufacturing with In-House Design
OEM Selects ODM and Product
Platform
Design Modifications (if any) with ODM
ODM Manufacturers
ProductCustomers
Outsource Design and Manufacturing
Customers determine post-use destination
Responsible, Efficient Technologies Fall to the ODMOEMs MORE OFTEN OUTSOURCE DESIGN (IN ADDITION TO MANUFACTURING)
5Antea USA, Inc.
OEM Product Concept
OEM Design TeamOEM Supply
Chain Organization
Contract Manufacturer
CustomersCustomers
determine post-use destination
Outsource Manufacturing with In-House Design
OEM Selects ODM and Product
Platform
Design Modifications
with ODM
ODM Manufacturers
ProductCustomers
Outsource Design and Manufacturing
Responsible and Efficient Design
ODMs Use Different Priorities for Responsible and Efficient Design
Customers determine post-use destination
What Underlies the Different PrioritiesODMs USE DIFFERENT PRIORITIES FOR RESPONSIBLE AND EFFICIENT DESIGN
6Antea USA, Inc.
Brand Promote, protect Typically less visible
Product Stewardship Resources More ability to invest Lower margins hinder investment
Training and ToolsEco-Design training, Life CycleAssessments (LCA)
Rare to offer Eco-Design training orconduct LCAs
Found through efficient designs andtake-back
Cost Savings Found through economies of scale
Corporate and consumer customers,investors, NGOs, Board of Directors,regulators
Stakeholders’ Demands Fewer demanding stakeholders
DirectRegulatory Responsibility andRepercussions
Indirect
Factors Affecting Degree of Responsibility and Efficiency in Designs
ODMsOEMs
What Underlies the Different PrioritiesODMs USE DIFFERENT PRIORITIES FOR RESPONSIBLE AND EFFICIENT DESIGN
7Antea USA, Inc.
Brand Promote, protect Typically less visible
Product Stewardship Resources More ability to invest Lower margins hinder investment
Training and ToolsEco-Design training, Life CycleAssessments (LCA)
Rare to offer Eco-Design training orconduct LCAs
Found through efficient designs andtake-back
Cost Savings Found through economies of scale
Corporate and consumer customers,investors, NGOs, Board of Directors,regulators
Stakeholders’ Demands Fewer demanding stakeholders
DirectRegulatory Responsibility andRepercussions
Indirect
Factors Affecting Degree of Responsibility and Efficiency in Designs
ODMsOEMs
OEMS that had internally prioritized Responsible and Efficient Designmiss communicating Eco-Design priorities to ODM
Impacts to Business, Society, and EnvironmentTHE GAP BETWEEN OEMs AND ODMs PRIORITIES FOR RESPONSIBLE AND EFFICIENT DESIGN
8Antea USA, Inc.
BUSINESS SOCIETY ENVIRONMENT
Surprise to internal andexternal stakeholders
Design jobs reduced or moved
Less visibility to suppliersdesign gates
Slowed momentum orslippage in Eco-Design
advances, interrupted LCAmeasurements
“Our executives made a business decision to use an ODM’s design. Suddenly all of our Eco-Design improvements dropped out of our products.”
–Silicon Valley Product Compliance Leader
9Antea USA, Inc.
What Has Changed?
Best Practices
Responsible, Efficient Technologies
Selection and PrioritiesBEST PRACTICES
10Antea USA, Inc.
• Choose ODMs with leadership-level designs for responsibility and efficiency
• Consider ODMs used by the OEMs leading the industry in responsible, efficient technologies
• OEMs’ design requirements for responsible, efficient designs is an A priority
Training and ToolsBEST PRACTICES
11Antea USA, Inc.
• Train or require training in Eco-Design
• Provide or approve an Eco-Design Scorecard
• Provide or require Life Cycle Assessment Tools
Photos by Michael Kirschner
Partnerships and AssessmentsBEST PRACTICES
12Antea USA, Inc.
• Set reductions for CO2 emissions in some or all of the 5 life cycle stages, based on LCA
• Add assessment of responsible, efficient technologies in all QBRs
• Reward innovation
13Antea USA, Inc.
What Has Changed?
Best Practices
Responsible, Efficient Technologies
Technology Examples
14Antea USA, Inc.
Energy Efficiency, Power Grid Modernization
Smaller, energy efficient, lighter, reduced need for cooling power devices
Opcondys’ Opticondistor (OTV) power switching device
Zero Waste to Landfill Water-soluble silicon
Prompts for Responsible andEfficient Designs
CompaniesDesigns
Aging Infrastructure Additive technology approach to paving roads
Advanced Paving Technologies Inc.
Still in research (Univ. of Illinois and Tufts)
RESPONSIBLE, EFFICIENT TECHNOLOGIES
Technology Examples
15Antea USA, Inc.
Restriction Against Exporting Waste
Materials in demand as feedstock for local business
Celestica (Ontario): compost from cafeteria to local pig farmer
Fair Labor Practices Codes of Conduct (RBA) plus Automation
Apple robotics; Jabil 3D printing and robotics
Prompts for Responsible andEfficient Designs
CompaniesDesigns
RESPONSIBLE, EFFICIENT TECHNOLOGIES
Technology Examples
16Antea USA, Inc.
Power Supply, Energy Efficiency
Portable, high electronic efficiency
Pikip Solar Speakers: 100% solar powered
“Road to Zero” Goal Use of recycled plastics
Prompts for Responsible andEfficient Designs
CompaniesDesigns
Sony speaker boxes & sound bars use <71% recycled plastics
Electric Car Batteries Graphene-based batteries Graphenano graphene-polymer car battery: 500 mile range
RESPONSIBLE, EFFICIENT TECHNOLOGIES
17Antea USA, Inc.
What Has Changed?
Best Practices
Responsible, Efficient Technologies
What will you do tomorrow for Eco-Design?
THANK YOU!
B E T T E R B U S I N E S S , B E T T E R W O R L D℠
A n t e a G r o u p O f f i c eS i l i c o n Va l l e y
1155 North First StreetSuite 201San Jose, California 95112, USA
P a m e l a J . G o r d o n
Senior Consultant+1 (510) [email protected]