Best Practices in Using Digital Communications for Events
Ideas & Considerations
Today:
• Website
• Interactive Components
• Banner Ads
WebsiteDo More
• Image-Driven• Curated Content• Mobile-First
Interactive ComponentsGet Active
EmailBe Modern
Modern Email Best Practices:
• BSI • Easy CTAs• Banner Ads• Mobile-first
Blog Notes:
• Event-specific• Easy CTAs• Banner Ads• Mobile-first
Blog Notification EmailYour New Newsletter!
• Auto-created• Sent at user preference or
by default• Email stats & behavioral
understanding• More banner ad
opportunities
ICE Emails:(Intelligent Contextual Email)
• Member profile-driven• Event-specific offers• Interactive• User-driven
ICE Emails:(Intelligent Contextual Email)
• Member profile-driven• Event-specific• Based on additional logic
e.g. zip code location• Cross-sell & upsell
Banner Ads
Opportunities to Improve for 2016
• Personalization
• Interaction
• Cross-market
• Online advertising (please start!)
• Use blogs & social to get new attendees’ email addresses
• Go BIG
• Add text message & voice mail reminders