BEYOND BOUNDARIES: Asian firms going globalRanajit DamSoutheast Asia EditorAsian Legal Business magazine
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This is the era of cross-border expansion
• Asian law firms today looking outside home jurisdictions
• Some looking regionally. Example: a Japanese firm in Hanoi
• Others are looking further afield. Example: Chinese law firms in London
Global is the goal for some
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Inherent risks
• Maintaining standards might be difficult• Competition for talent sometimes intense• Need familiarity with local culture/business
environment
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Some markets might not be welcoming
• South Korea: Recently opened doors to US and European law firms
• Singapore: Currently taking steps to liberalise legal market slowly
• India: “Always three years away” from liberalisation
The Voltron Strategy• Much-loved
Japanese show from the 1980s
• Individual robot vehicles combined to form “super robot”
• Far greater than the sum of the parts
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A merger between strong domestic firms
• King & Wood-Mallesons the obvious example• Two or more firms• Each strong in its own jurisdiction• Separate organisational structures under
unified management
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Obvious benefits
• Seamless services across jurisdictions• Economies of scale• Easily available overseas expertise• In-depth local knowledge• High quality across the board
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Potential initial obstacles
• Possible cultural differences• Who takes the lead?• Firms may not always see eye-to-eye• Some initial overlap
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To start things off…
• Assess potential partners• Seek initial exploratory talks• Employ skilled negotiators/go-betweens who
know and understand both parties well
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