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Brands as publishers
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UK
BAY AREANEW YORK
Our clients drive the social web... and harness it
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Journalism
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Supermarkets
ASDA Sainsbury’s Waitrose
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When you don’t own the platform
Sprint gives free phonesto Manson Aflac’s duck of doom Shit!
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The Publishers
Training agencies and brands to produce ‘BuzzFeed’ style stories.
The Onion’s brand content unit. Clients include Microsoft, Dove, EA Sports and Hilton Hotels.
Vice’s in-house agency. Clients include Intel, Levi’s, Garnier and Palladium.
Virtue Onion Labs BuzzFeed
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Dog Stories
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Dog Stories
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The platforms
Provides brands with licensed content from renowned publishers.
Connects brands with content creators. Helps create virtual editorial teams.
Offers writer recruitment and management; workflow tools; analytics.
Skyword Contently NewsCred
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Pepsi Pulse
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Pepsi Pulse
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Brands doing it right
Red Bull American Express Google
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- Creating communities
- Put the brand at the centre of the audience’s lives
- Relevant to brand and audience
- Helps put audience needs at the forefront of the content
- Created in-house or by agencies
- Audience ahead of products
Crowdsourced content
Brand Content
Brands as publishers
Curated content
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© Copyright 2012 Beyond. All rights reserved. Private and Confidential
Brands as broadcasters
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© Copyright 2012 Beyond. All rights reserved. Private and Confidential
Dave StandenContent Strategist
THANK YOUtimefor your
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