Big Dataa Quickstart
Big Data from idea to service provider from a Consulting perspective Edzo BotjesBusiness Analyst BT Consultant @ Sogeti Consulting Services
Vianen 2014 05 13
3
Titel | Onderwerp | Plaats | Datum |
DATA is the NEW OIL
4Big Data a Start | Sogeti Road | Vianen | 2014 05 13 |
Context of the oilS = SocialM = MobileA = AnalyticsC = CloudT = Thing
Network Organization(Management 3.0)
Technology Trends
https://www.flickr.com/photos/jurgenappelo/5201353461/ http://www.es.sogeti.com/PageFiles/88/Presentacion-corporativa-Grupo-Sogeti.pdf http://de.wikipedia.org/wiki/Social_Mobile_Analytics_Cloud
Testing and Quality AssuranceBusiness Information ManagementInfrastructure TransformationMobilitySecurity
Sogeti Focus
5Big Data a Start | Sogeti Road | Vianen | 2014 05 13 |
Context
Network Organization(Management 3.0)
Technology Trends
https://www.flickr.com/photos/jurgenappelo/5201353461/
Data Age
+
+
Context of
Big DataAt
Your Client
=
6Big Data a Start | People Consulted | Vianen | 2014 05 13 |
People Consulted (1/2)
Big Data expertsIT
Data ExpertsBusiness
InformationArchitects
Big Data expertsBusiness
Data Experts Information
Management
ArchitectsBusiness
Big Data expertsVINT
Big Data expertR20
Desk Research
7Big Data a Start | People Consulted | Vianen | 2013 05 13 |
People Consulted (2/2)
Big Data expertsIT
Data ExpertsBusiness
InformationArchitects
Big Data expertsBusiness
Data Experts Information
Management
ArchitectsBusiness
Big Data expertsVINT
Big Data expertR20 Desk Research
The INTERNET &
Meetups! :)
8Big Data a Start | Content | Vianen | 2013 05 13 |
What are questions fromthe management
Content
What is Big Data (meaning, definition examples)
Big Data at your client
9Big Data a Start | What are the MT questions | Vianen | 2013 05 13 |
What are the MT questions
• Question 1 - What is Big Data?
• Question 2 - Big Data in current organization?
• Question 3 - What should we do to offer added value to the company?
10Big Data a Start | What is Big Data? | Vianen | 2013 05 13 |
What is Big Data ?
What is Big Data (meaning, definition examples)
Big Data at your client
What are questions fromthe management
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Why Big Data is a MT subject (2013,2014)
Source: http://www.myforrester.net/big-data-webinar ; http://www.airlineleader.com/pdfs/Airline%20Leader%20Issue%2014.pdf
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Big Data is a MT subject in 2013
Source: https://www.bmelv.de/SharedDocs/Downloads/Verbraucherschutz/Internet-Telekommunikation/SaferInternetDay2013Ksker.pdf?__blob=publicationFile page 14“Big Data, was ist das?", Dr. Holger Kisker, VP and Research Director Forrester. February 2013
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Classic BI Subjectdata VS information
(Big) Data
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From data to wisdom (a BI Story)
Source: http://blog.vint.sogeti.com/wp-content/uploads/2012/07/VINT-Sogeti-on-Big-Data-1-of-4-Creating-Clarity.pdf page 6"Creating clarity with Big Data", ViNT research report 1 of 4 by Jaap Bloem. et al. June 2012
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Effect of data insight on performance (2012)
Source: http://blog.vint.sogeti.com/wp-content/uploads/2012/07/VINT-Sogeti-on-Big-Data-1-of-4-Creating-Clarity.pdf page 8"Creating clarity with Big Data", ViNT research report 1 of 4 by Jaap Bloem. et al. June 2012Source: http://cci.uncc.edu/sites/cci.uncc.edu/files/media/pdf_files/MIT-SMR-IBM-Analytics-The-New-Path-to-Value-Fall-2010.pdf page 4"Analytics: The new path to Value" by IBM and MIT
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Big (Data)
http://www.dailyhoops.nl/wp-content/uploads/cartman.jpg http://www.rottenecards.com/ecards/Rottenecards_90881418_rf74456gnt.png
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The Attack of the exponentials
Source: http://www.slideshare.net/medriscoll/driscoll-strata-buildingdatastartups25may2011clean slide 4"Building Data Start-ups: Fast, Big and Focused" by Michael E. Driscoll CTO Metamarkets, May 2011
18Big Data a Start | What is Big Data | Vianen | 2013 05 13 |
3 V’s that define Big Data (or 4?)
VALUE
Source: http://www.slideshare.net/multiscope/data-pioneers-sander-duivestein-vint-future-of-data slide 9“The future of data” by Sander Duivestein , June 2012
Definition 1/3
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Big Data definition at Goldman Sachs et al.
BIG DATA ==
Transaction+
Interaction+
Observation
Source: http://hortonworks.com/blog/7-key-drivers-for-the-big-data-market/"7 Key Drivers for the Big Data Market" by Shaun Connolly at the Goldman Sachs Cloud Conference May 2012
Definition 2/3
20Big Data a Start | What is Big Data | Vianen | 2013 05 13 |
Big Data Definition by Edzo
BIG DATA ==
Real time data+
Real time analysis(graph data)
+Real time reaction
(feedback loop)
Source: Edzo Botjes
Definition 3/3
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Examples of the 3 V's
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Examples of Size and Source
Source: http://hortonworks.com/blog/7-key-drivers-for-the-big-data-market/Source: http://blog.vint.sogeti.com/wp-content/uploads/2012/07/VINT-Sogeti-on-Big-Data-1-of-4-Creating-Clarity.pdf
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Examples of Big Data Analytics
Source: http://blog.vint.sogeti.com/wp-content/uploads/2012/07/VINT-Sogeti-on-Big-Data-1-of-4-Creating-Clarity.pdf page 18"Creating clarity with Big Data", ViNT research report 1 of 4 by Jaap Bloem et al.. June 2012
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Examples of Big Data in the real life
Source:http://www.computerworld.com/s/article/9233587/Barack_Obama_39_s_Big_Data_won_the_US_election http://www.infoworld.com/d/big-data/the-real-story-of-how-big-data-analytics-helped-obama-win-212862 http://www.forbes.com/sites/kashmirhill/2012/02/16/how-target-figured-out-a-teen-girl-was-pregnant-before-her-father-did/ http://commons.wikimedia.org/wiki/File:Target_logo.svg http://www.rfgen.com/blog/bid/285148/Tesco-Improves-Supply-Chain-with-Big-Data-Automated-Data-Collection http://www.computerweekly.com/news/2240184482/Tesco-uses-big-data-to-cut-cooling-costs-by-up-to-20m http://img.dooyoo.co.uk/GB_EN/orig/0/7/7/7/3/777389.jpg http://www.computing.co.uk/IMG/120/257120/amazon-box-question-mark-370x229.jpg?1368697646
25Big Data a Start | Big Data at your Client | Vianen | 2013 05 13 |
Big Data at your Client
What is Big Data (meaning, definition examples)
Big Data at your client
What are questions fromthe management
26Big Data a Start | Big Data at your Client | Vianen | 2013 05 13 |
Jump or not to Jump ?
Big Data is concerned with exceptionally large, often widespread bundles of semi structured or unstructured data. In addition, they are often incomplete and not readily accessible.
“Exceptionally large” means the following, measured against theextreme boundaries of current standard it and relational databases: petabytes of data or more, millions of people or more, billions of records or more, and a complex combination of all these.
With fewer data and greater complexity, you will encounter a serious Big Data challenge, certainly if your tools, knowledge and expertise are not fully up to date. Moreover, if this is the case, you are not prepared for future data developments. Semi-structured or unstructured means that the connections between data elements are not clear, and probabilities will have to be determined.
Further to read:B. Ten Big Data management challenges: what are your issues?C. Five requirements for your Big Data project: are you ready?
Source: http://blog.vint.sogeti.com/wp-content/uploads/2012/07/VINT-Sogeti-on-Big-Data-1-of-4-Creating-Clarity.pdf page 18"Creating clarity with Big Data", ViNT research report 1 of 4 by Jaap Bloem et al. June 2012
Are you Big
Data ready?
Or to big a
leap?
“Big”
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Starting Tips
• Never, Ever, start without a Business Case and thus not without a business sponsor.
• Added value of Big Data is combination of “External” Sources. Think outside the box, outside your silo.
• Maturity is key. - Start with identifying - then go optimizing, scale to BI, BI++ and - then to real time added value Big Data feedback loops
28Big Data a Start | Big Data at your Client | Vianen | 2013 05 13 |
Big data in a existing organizations
CRM
R&D
Social MediaApplication
Management
(E-Mail)Marketing
Sales/RevenueAccounting
DataGovernance
BI
29Big Data a Start | Big Data at your Client | Vianen | 2013 05 13 |
----------------------------------
CRM
Internal R&DInternal BI
Social MediaApplication
Management
(E-Mail)Marketing
Sales/RevenueAccounting
DataVirtualization
data driven operations
data driven operations
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Information Management / Business Development Role (1/2)
Facilitate Execute
Source: http://www.alfredoartist.com/Optimized%20Images/Rodriguez-InSearchOfGold.jpghttp://resources1.news.com.au/images/2011/07/27/1226102/848013-gold-prospecting.jpghttp://www.refinedinvestments.com/wp-content/uploads/2012/10/gold-mining400x282.jpghttp://en.rockscrusher.com/wp-content/uploads/2011/04/gold-mining-plant.jpg
Be a leader
Bring together
Create innovation
environment
Bring success to production
31Big Data a Start | Big Data at your Client | Vianen | 2013 05 13 |
Information Management / Business Development Role (2/2)
Not the Information Management Role
1.Employ Data scientists2.Develop new data analyses technique’s3.Be a business sponsor
Information Management Role1.Facilitate the gold finding process (POCs)
Bring data scientist in touch with business
2.Be owner of the gold mining process (projects)
3.Have and Execute a vision on data governance and data virtualization. (reduce future costs on projects, POCs and changes etc.)
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Possible Partners
Be InspiredBy Gartner
Magic Quadrant
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Example Possible Partners• Neo4J - Big Data on your laptop DIY graph database
• SAS Visual Analytics - Big Data on your own hardware Business controlled self service BI (Big Data)
• Target Holding - Big Data Analysts and Big Data provider partner of RuG, research companies etc.
• Gooddata & Keboola - Big Data in the Cloud incl the analysis
So in a Nutshell ..
35Big Data a Start | From Buzz to Business | Vianen | 2013 05 13 |
From Buzz to Business• Discover your data - Sogeti Business Intelligence & Analytics
• Think creative - Agile, cogs of creativity, Enterprise Agility
• Partner up! - Sogeti Partners, Universities, Big Data Partners
• Start learning by doing - Start small, iterate, scale up, Business Model Generation (BMG)
36Big Data a Start | Big Data at your Client | Vianen | 2013 05 13 |
The Network will win
Network Organization(Management 3.0)
Big Datafrom Buzz to Business
Meetup.com
Management 3.0