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Page 1: Big Data: Master or Servant? by Scott Taylor of InfoCommerce Group - Presented at the Insight Innovation eXchange North America 2013

Data

Big

Master or Servant?

Page 2: Big Data: Master or Servant? by Scott Taylor of InfoCommerce Group - Presented at the Insight Innovation eXchange North America 2013

Data

DaytaDahtaIS ARE

Datum?

Page 3: Big Data: Master or Servant? by Scott Taylor of InfoCommerce Group - Presented at the Insight Innovation eXchange North America 2013

Data

Big

Page 4: Big Data: Master or Servant? by Scott Taylor of InfoCommerce Group - Presented at the Insight Innovation eXchange North America 2013

Data

Bigot

Page 5: Big Data: Master or Servant? by Scott Taylor of InfoCommerce Group - Presented at the Insight Innovation eXchange North America 2013

Data WordsIntegrity

CleanFreshTruthTrust

Page 6: Big Data: Master or Servant? by Scott Taylor of InfoCommerce Group - Presented at the Insight Innovation eXchange North America 2013

Hierarchy?Action

KnowledgeInsight

IntelligenceAnalysis

InformationData

Decisions

Page 7: Big Data: Master or Servant? by Scott Taylor of InfoCommerce Group - Presented at the Insight Innovation eXchange North America 2013

Data was first

Everybody Everything

1086

1919

Page 8: Big Data: Master or Servant? by Scott Taylor of InfoCommerce Group - Presented at the Insight Innovation eXchange North America 2013

VelocityBi

gVariety

Volume

Data

Page 9: Big Data: Master or Servant? by Scott Taylor of InfoCommerce Group - Presented at the Insight Innovation eXchange North America 2013

IOP IOTEverybody Everything

Page 10: Big Data: Master or Servant? by Scott Taylor of InfoCommerce Group - Presented at the Insight Innovation eXchange North America 2013

Everybody Everything

Page 11: Big Data: Master or Servant? by Scott Taylor of InfoCommerce Group - Presented at the Insight Innovation eXchange North America 2013

AVOID Misinformation!

It ain’t hereif it ain’t

right!

Geez how do I know

what’s correct?

Dr. Data

1. WHAT DATA?2. WHO USES IT?3. HOW DOES IT HELP?

Everybody’s in the Data Business

Page 12: Big Data: Master or Servant? by Scott Taylor of InfoCommerce Group - Presented at the Insight Innovation eXchange North America 2013
Page 13: Big Data: Master or Servant? by Scott Taylor of InfoCommerce Group - Presented at the Insight Innovation eXchange North America 2013

IT$ 2017CMO > CIO

Page 14: Big Data: Master or Servant? by Scott Taylor of InfoCommerce Group - Presented at the Insight Innovation eXchange North America 2013

Perkins Law #2BIG DATA NEEDS LITTLE DATA

Little Data is Master Data

BIG DATA: MASTER OR SERVANT?

Page 15: Big Data: Master or Servant? by Scott Taylor of InfoCommerce Group - Presented at the Insight Innovation eXchange North America 2013

Little Data Notions

Ownership

GovernanceSyndicated

ContinuityUniversality

Taxonomy Integratable

ApplicationsNetwork

Branding

Ownership

GovernanceSyndicated

ContinuityUniversality

Taxonomy Integratable

ApplicationsNetwork

Branding

Page 16: Big Data: Master or Servant? by Scott Taylor of InfoCommerce Group - Presented at the Insight Innovation eXchange North America 2013

Summary Explore Little Notions Big Data is a Servant Everybody’s in the data business Good Decisions with Bad Data… Be a DATA Bigot Dayta or Dahta Let’s talk!

Page 17: Big Data: Master or Servant? by Scott Taylor of InfoCommerce Group - Presented at the Insight Innovation eXchange North America 2013

Big

Data

Thank [email protected]


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