Insights Provided By
CEO of Zenith Marketing and Binghamton Alumni Dave Penski
Recognized as one of the top 3 marketing, advertising and public relations groups in the world
WEBSITE STATS
Media IndexTotal Unique
Visitors
DUKE.EDU 5364 1,034
NYU.EDU 4928 1,046
UCDAVIS.EDU 4535 1,172
TAMU.EDU 4377 1,051
MSU.EDU 4153 1,073
SPRINGER.COM 4008 1,125
UPENN.EDU 3885 1,161
Cross Visiting The following sites have the highest
percentage of visitors that also visited BINGHAMTON.EDU
What is Google+?
• A ‘stream’ of updates, conversations and shared content – similar to Facebook news feed or Twitter stream.
• When you add a contact to your Google+ account, you assign them to one or more ‘circles’, which is a way of categorizing people.
• You can share messages or links with everyone, or only with those in designated circles.
Google+ Communities
• Formed around a particular topic or interest• Can network with individuals in a similar field,
make new connections• Great for finding tips, news and new content on
specific topics• Can help form ideas for blog or social media
posts
Business Value of Google+
• Public posts increase SEO (Search Engine Optimization)– Status updates are indexed immediately into
search results• Upload photos of Binghamton University onto
Google+ account so they appear in Google Image search
• Link to your other social media pages
Maximizing Your Business’ Google+
• Detailed “About” section
• Participate in Google Offers– Sent by email to users, ex: Free coffee at Jazzman’s
• Start a Google+ Community– Foster relationships with current customers– Create community events, schedule “hangouts”– Public communities increase SEO