Biryani Caters
Launched by :Muhammad JibranAqsa AkberUroosa Shafiq
The taste of excitement….!!!!!!
IS THAT HOW YOU FEEL
WHEN YOU ARE
HUNGRY ??
Don’t Worry We Have A Tasteful Solution For You……..!!!
Biryani Caters A Tasteful Solution For Your Appetite…….!!!
OVERVIEWBiryani Caters is a food brand which provides superior quality of biryani
It is incorporated by 3 partners
It will be launched in few cities in the beginning
SWOT ANALYSISSTRENGTHSThe taste is delightfulBetter customer careAvailability of high quality raw materialGood promotion and advertisement campaign for luring customer
WEAKNESSESNew brand , not well known in the marketLow availability of funds
OPPORTUNITYhigh demand of particular dishNot many competitorsLow brand loyalties
THREATSPossible Rise in the price of raw materialInflationLaw and order situation
STP ANALYSIS
Segmentation
Targeting
Positioning
Demographic segmentation
Teen age to old age
Mid and high income
consumers
Youth and working
professionals
Geographic segmentations
Major cities of Pakistan
Urban people
Market Segmentation
TARGET MARKET The size of the target market is huge We are generally targeting youth , working
professionals and families Biryani is the most wanted dish in the country
which makes its market share enormous Biryani is the dish for all ages
POSITIONING
The positioning for our product will be the mouthwatering taste, source of excitement and a place for party and fun.
Major Competitor
We will defeat youStudent biryani
ProductOur product is available is 500gm pack as well as in 250gm box for takeawayAs well as we offer prime experience at our franchise by offering full dinning service
PricePrice is kept high so to target upper middle and upper class250gm box is available at 120 and while 500gm Box cost 200We also give special discounts for students as well as to working professionals at standard lunch time
PlaceWe will open our franchises inside malls, near universities as well as offices. With home and office delivery facility for special orders
MARKETING MIX
Special efforts have already been undertaken to promote our brandsRecently we launched our product at BAHRAI UNIVERSITYThe response was overwhelmingStudents and teachers liked our products …/ we an intention to buy it in future
PROMOTIONS
TEASER
BANNER
POSTERS
The END