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Market Selection
G-fit will be launched in the following 4
cities:
MumbaiDelhi
Bangalore
Pune
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Competitor Costs
Product Volume RS
Red Bull 250 ml 85 /-
Cloud 9 250 ml 64 /-
Gatorade 500 ml 30 /-
Dabar Glucose 200 gm 23 /-
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Product Variants
G-fit will be launched in the flavors:
Fresh lime
Refreshing orange
Regular (Original)
Launch size: 500ml @ Rs. 25 per bottle
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Marketing Objective
Creating awareness about the arrival andbenefits of G-fit, sports drink.
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Integrated ATL &BTL Support
ONLINE
Public
Relations
PRINTPOSPoster,Wobbler,Shelf
Strip & Display Stand
RADIO
OUTDOOR
Mobile
SPONSORSHIP &
PROMOTIONS
ADVERTORIALS
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Total budget: 3.5 Crores
44%
25%
15%
7%
3%
2% 1%
3% Sponsorhip andpromotion
Outdoor
Online
Radio
Mobile
PR
POP
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Promotion & Sponsorship
CWG 2010
Marathon @ Mumbai &
Delhi Malls
Hire Event Management
Agency
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Sponsorships & PromotionsEvent Cost No Total
Common wealth
games
1.50 lakhs 10 days 15,00,000
Marathon (Delhi &
Mumbai)
Free gifts (bottles)
1 lakh 2 cities 2,00,000
21,250
Malls
Free gifts
50,00,000 22 malls 11,00,000
116875Gyms (free bottles
+ commission)
36,000 30 branches x 3
days
10,78,125
Corporate events 50,000 15 7,50,000
College festival 50,000 20 10,00,000
Event managementcompany
90,00,000
Promotional
material
7,00,000
Totals 1,54,66,250
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Outdoor
Hoarding in prominent places
Bus shelter
Bus Backs
Mobile vans
BUDGET
87,50,000
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POWER OF PRINTNEWSPAPER
Ads & Editorials
BUDGET
36,75,000
Times of India, DNA, Education Times,
Mid-day, Mint
In Mumbai: Bombay Times, MumbaiMirror
In Pune :Pune Times
In Delhi: The new observer posts
In Bangalore: Bangalore Mirror
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POWER OF PRINT MAGAZINE
BUDGET
BUDGET
15,75,000
Sports Magazine
Health Magazines
Youth Magazine
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Internet the emerging medium
Online medium unleashed
Online social networking website (like gang of girls)
Online group activities
Video uploading Contests
Health tips
Special sports events held for the members
Blogs
Discussion panel for various sports events right fromcommon wealth, ipl, to global sports
Web banners
BUDGET
24,50,000
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Radio
MUMBAI
PUNE
DELHI
BANGLORE
BUDGET
10,50,000
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PR Activity
BUDGET
3,50,000
Launch Party
Press Conference
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MEDIA SPENDS
Series1
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Cost Per
Unit
Particulars Costing
Bottle bulb 2.00
Finishing bottle 0.60
Bottle produced 2.60
Cap price 4.00
Bottle cost 6.60
Label cost 0.80
Bottle + label 7.40
Packaging 0.50
Cost of finish bottle 7.90
Cost of concentrate 2.50
Cost of fin product 10.40
O/H 0.70
Manufacturing cost 0.70
11.80
Distribution cut 2.36
14.16
Manufacturing margin 3.75
17.91
Cooling cost 1.00
18.91
Dealer margin 2.34
21.25
Sales tax 3.75
SELLING PRICE 25.00
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F.Y 2010-2011
Mumbai & Pune Delhi BangaloreDaily Sales 10000 8000 8000
Annual Sales (in units) 1820000 1456000 1456000
Sales in Rs. 65500000 36400000 36400000
F.Y 2011-2012
Mumbai & Pune Delhi BangaloreDaily Sales 12000 9600 9600
Annual Sales (in units) 4380000 3504000 3504000
Sales in Rs. 109500000 87600000 87600000
F.Y 2012-2013Mumbai & Pune Delhi Bangalore
Daily Sales 15600 12480 12480
Annual Sales (in units) 5694000 4555200 4555200
Sales in Rs. 142350000 17082000 17082000
Sales and Volume forecast
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Thank You
Presented by,Natalie
Sowmya
AbhishekNamita
Nimisha
Prateek
Ashish
Ankit
Ashwin
Punit