THE
LUXURYISSUE
7 Sabah Tourism Board ADindd 7 24515 1235 pm
The Skyline Ballroom McCormick Place West Chicago June 9 -11 2015
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Connecting the Meetings and Incentives Industry in America
1 IBTM America ADindd 1 14515 854 pm
1 Grand Hyatt Erawan Bangkok ADindd 1 21515 951 pm
2JUNE-JULY 2015
PUBLISHER MANAGING DIRECTOR El Kwang elbizeventsasiacom
DIRECTOR Geoff Batt-Rawdengeoffbizeventsasiacom
EDITOR Kristie Thong kristiebizeventsasiacom
SENIOR WRITER Gina Sin ginabizeventsasiacom
SENIOR WRITER Claire Algarme clairebizeventsasiacom
DESIGN AND PRODUCTION PIXOfanixpixosolutionscom
OFFICE MANAGERRev Karunakaranrevbizeventsasiacom
CONTRIBUTORSszligampKULVWLQHDPDUUDszlig9LFNL+HQJszligHQ-RUGDQ
CHINESE CONSULTANT KH Tok
Biz Events Asia is published by Business amp Tourism Publishing Asia Pte Ltd 51A Kreta Ayer Road Singapore 089008 Tel +65 6337 8781 Fax +65 6337 9060 Email hellobizeventsasiacom Website bizeventsasiacom
Kristie thong EDITOR
kristiebizeventsasiacom
ginA sin SENIOR WRITER
ginabizeventsasiacom
2JUNE-JULY 2015
eL KWAng PUBLISHER
MANAGING DIRECTORelbizeventsasiacom
2-3 First Wordindd 2 2552015 41007 PM
3JUNE-JULY 2015
OUR BREATH OF LUXURY
For years we have placed breath-taking destinations or stunning hotel and venue shots on the cover of the magazine For this special luxury issue we continue to strive for thought-provoking images to depict the term ldquoluxuryrdquo a ubiquitous word in hospitality In the last few months as we sought the definition of luxury through informal conversations at events most answered enthusiastically by naming their favourite destinations and hotel brands We pressed on and asked them to find words that they felt were associated with Asia We received words such as ldquoculturerdquo ldquodiversityrdquo ldquogrowthrdquo and phrases such as ldquopeaceful resortsrdquo and ldquokey business marketrdquo
Seasoned travellers and event planners are accustomed to associating opulence with luxury products We also believe what continues to draw them to Asia is an interest in our culture On that note we decided to put Kun Qu opera on the cover Developed between the 14-16th century under the Ming dynasty in southeast China it is a popular theatrical form and is one of the oldest forms of Chinese
opera still performed today (calling it the mother of Chinese opera) Like event planners Chinese opera performers train hard and prepare for a flawless and memorable performance Despite sweat and tears they hold true to the motto ldquothe show must go onrdquo No matter how modern Asia becomes and how advanced the infrastructure is Asia does not and should not forget its cultural roots
In the special duo-month issue of Biz Events Asia we seek to provoke your thoughts on the topic of luxury as we bring you different interpretations of what the word can stand for While we constantly yearn to spoil ourselves silly on the next luxurious getaway completely free from work or first world worries we often forget that we are already living in luxury ndash of culture time health convenience and wealth Live in the moment and appreciate the little things ndash be good to yourself and donrsquot wait till the next holiday to take in a breath of appreciation
We hope you enjoy this issue
SALES amp MARKETING SINGAPORE OFFICE Michelle Lim michellebizeventsasiacom
Charline Wong charlinebizeventsasiacom
INTERNATIONAL MEDIA 5(35(6(17$79(6 CHINA Mary Yao Email marymhichinacom Tel +86 10 6551 5663 ext 8008
DUBAI Lenora BennisEmail lenorathemediavantagecomTel +971 52 846 6212 SOUTH KOREA Alexander Paik Email apcommnavercom Tel +82 10 5042 1337
9LVLWXVRQOLQHIRUUHJXODUXSGDWHVthroughout the month bizeventsasiacom
Privacy Policy Business amp Tourism Publishing Asia is committed to managing your personal information in accordance with the Privacy Act For a copy of our Privacy Policy please go to bizeventsasiacomprivacy
Printed in Singapore by Sunrise Printing amp Supplies Pte LtdReg no 199002858DPPS 1785042013 (022963)MCI (P) 131022015
Our cover image is courtesy of Shanghai Municipal Tourism Administration Read about Shanghais continued progress as
a business events destination on page 12
JUNE-JULY 2015
Biz Events Asia the only Asia-based media for ibtm america
Biz Events Asia is the official media partner and member of
THAILAND OFFICESanthiti Arunsit Email santhitibizeventsasiacomTel +66 81 422 4997
AUSTRALIA OFFICETanya Brown Email tanyabizeventsasiacomTel +61 408 658 377
3JUNE-JULY 2015
2-3 First Wordindd 3 2552015 41008 PM
4JUNE-JULY 2015
EDITORIAL ADVISORY BOARD MEMBERS
COVER STORY
12
Shanghai continues to attract business events as it grows in economic stature
and prominence while remaining true to culture and innovation
SINGAPOREEnterprise IT
June 2015 | 26000 pax
MALAYSIA10th Malaysia International Dive Expo
Kuala Lumpur | June 2015
CHINAWasteMET China 2015Shenzhen | July 2015
INDONESIAManufacturing Surabaya Series | Surabaya
June 2015 | 7000 pax
MACAUAsia Pacific Regional Internet
Governance ForumJuly 2015
1312JUNE-JULY 2015 JUNE-JULY 2015
CoverStory
One cannot deny the prowess of Shanghai as a global city As a clear representation of Chinarsquos booming economy its impressive cityscape of skyscrapers and modern infrastructure presents a platform of boundless economic and business opportunities From the bustling Pudong district and the sleepless Xintiandi entertainment district to the renowned waterfront promenade Bund Shanghai is one of the most dynamic cities with no end to experiences
Shanghai continues to perform exceptionally in business events in huge part due to frequent and direct air accessibility from other major cities in the world According to Patrick Chen deputy director of Shanghai Municipal Tourism Administration this convenience makes it effortless for Shanghai to attract prominent events that see visitors pouring in from different parts of the world These include sporting events such as the Formula 1 UBS Chinese Grand Prix and Longines Global Champion Tour as well as the revered Shanghai Fashion Week and the Shanghai International Film Festival
Max Jantasuwan global managing director of destination management company and event company Events Travel Asia was recently in Shanghai earlier this year as a hosted buyer of ITampCM China a business events trade show that takes place each year as part of Shanghai Business Events Weekrsquos strong line-up of programmes Commenting on his experience he shared with Biz Events Asia that Shanghai has changed a lot in the past five years in a good way
Shanghai SurgeS onWordS KriStie thong
ldquoShanghai continues to offer a lot to event planners It is very accessible has opportunities for off-site events and has many local attractionsrdquo Jantasuwan said
aLL the SPaCe in the WorLdLarge-scale exhibition and convention venues are aplenty in Shanghai From the steadfast Shanghai New International Expo Center that has hosted the Motor Show for years to the Shanghai World EXPO Exhibition amp Convention Center situated in the city centre large-scale venues are aplenty
in Shanghai The Shanghai International Convention Center is a venue that has attracted large-scale international conferences and business forums due to its integrated hospitality offering Situated in the heart of Shanghairsquos financial and trade zone Lujiazui and adjacent to the ironic Oriental Pearl TV Tower it offers a five-star hotel with 273 river-view rooms and suites on top of extensive event facilities With a total capacity of 3000 guests through a 4400 sq m pillar-less grand ballroom and 30 multi-functional conference halls it is no surprise the venue has attracted noteworthy events such as the Fortune Global Forum APEC Leadersrsquo
Zhujiajiao ancient water town
Yuyuan Gardens
ThE ChINESE CITY TErMEd ldquoPArIS OF ThE EASTrdquo CONTINUES TO ATTrACT BUSINESS EVENTS AS IT GrOWS IN ECONOMIC STATUrE ANd PrOMINENCE WhILE rEMAINING TrUE TO CULTUrE ANd INNOVATION
ldquoShanghai continues to offer a lot to event planners It is very accessible has opportunities for off-site events and
has many local attractionsrdquo
MAX JANTASUWANManaging directorEvents Travel Asia
Summit the 35th Asian development Bank Council Annual Meeting and the welcome dinner of EXPO 2010
One of its newest venue additions may soon overshadow several competitors in the Asia Pacific market The National Exhibition and Convention Center (NECC) has already attracted much hype within both the domestic and international marketplace calling itself the worldrsquos largest exhibition venue Co-built by the Ministry of Commerce of China and the Shanghai Municipal Government NECC offers 500000 sq m of exhibition space with 400000 sq m indoors and 100000 sq m of outdoor display areas The indoor exhibition space includes 13 large exhibition halls each spanning 28800 sq m as well as three smaller 10000-sq m halls ndash all of which are directly accessible by freight carriers It also has over 60 meeting rooms of different sizes with seating capacities ranging from less than a hundred people to three thousand attendees each NECC is a multi-purpose facility offering more than exhibition and meeting facilities it is supported by a commercial centre three office buildings a five-star hotel conference services as well as international cuisine options and entertainment
out oF the BoXShanghai has a healthy number of exhibition and convention venues and also a plethora of luxury and business hotels that offer impressive and well-utilised event facilities however event planners looking for the unconventional will not have their ideas stifled in Shanghai
Event planners can consider a space like M1NT which is a modern-day members club for classy clientele With a combined offering of a destination restaurant cocktail lounge bar roof terrace and night club it can host
Janet Tan-CollisPresident | SACEOS
CEO | East West Planners
Selina ChavryRegional Director ndash Asia | Pacific World
Damion BreustDirector ndash Head of
Event Marketing Asia Pacific | Barclays
Daniel ChuaManaging Director
AONIA MICE
JAPANThe 15th annual meeting of the
Asian and Oceanic Society for Pediatric Radiology 2015
Tokyo | June 2015
4-5 Contentsindd 4 24515 1131 am
5JUNE-JULY 2015
ISSUEJUNE-JULY 15
AUSTRALIACommunicable Disease
Conference | Brisbane June 2015
SOUTH KOREA Korea World Travel Fair | Seoul June 2015 | 100000 pax
TAIWANComputex 2015 | TaipeiJune 2015 | 4000 pax
42 DelveInto Singapore How the lion city stacks up for
business events BONUS FEATURE Behind the scenes of
Forever Living Global Rally
69 Engage Seoulrsquos first MICE cluster draws
over 2 million
70 Engage A Canadian group gets acquainted
with Hangzhoursquos rich culture and scenic beauty
71 Engage Happy snaps from Wine Down
Wednesday in April
Andrew Chan
CEO | ACI HR Solutions
Deanna VargaDirector
Deanna Varga Consultancy
Sumate SudasnaPresident | Thailand Incentive amp Convention Association (TICA)
MD | CDM Thailand
Ho Yoke PingGeneral Manager Business Events
Malaysia Convention amp Exhibition Bureau
(MyCEB)
Max JantasuwanGroup Managing
Director Events Travel Asia
Daniel AswinCo-founderAbsolutions
6 SoundBites
9 TakingTheLead
10 WebSpace
Exploring different interpretations of luxury
36 TalentAndMentor The challenge of making a right hire in Asia
38 Knowledge With a special luxury-themed issue
comes a surprise in this section
Donrsquot miss our special supplementTHERErsquoS NOTHING LIKE AUSTRALIA
53
4-5 Contentsindd 5 24515 836 pm
6JUNE-JULY 2015
GLOBALSojern a performance and marketing platform for travel brands has released its Q1 Global Travel Insights Report based on the
rigorous analysis of more than 8000 travellerrsquos intent data points Thailand emerges as the only Asia Pacific destination in the top 10 with the United States Spain United Kingdom and Italy among them Tunisia and Egypt (pictured) have suffered the ill effects of a recent terror attack and the announcement of tighter visa rules respectively Interest in Cuba from around the world has also
seen an increase after the easing of US embargo
THAILANDAmara Hotels amp Resorts ventures into Thailand with the soft opening of Amara Bangkok in the neighbourhood of Surawong The hotel features 250 guest rooms a rooftop infinity pool and bar on the 26th floor a pillar-free ballroom with a 46 metre-high ceiling and two function rooms built with glass walls that allow natural light to fill the events space
SINGAPOREMore than 60 industry influencers from a variety of travel management companies and corporate end users ndash including American Express CWT Merck Barclays Bank Sarasin and Shell ndash got a chance to hear from Accor corporate hotel representatives as they shared the latest on the grouprsquos 3700 properties worldwide The event was held in a relaxing but sophisticated setting atop Sofitel So Singaporersquos rooftop bar Lisa Meehan director ndash travel card amp meeting Asia Pacific amp Japan of MSD International GmbH (Singapore Branch) found the event a great opportunity to network and meet with the relevant hotel representatives in the group to learn of the latest happenings at Accor
6JUNE-JULY 2015
68 Sound Bitesindd 6 24515 1132 am
29 Sabah Tourism Boardindd 29 16714 1019 pm7 Sabah Tourism Board ADindd 7 13515 755 pm
8JUNE-JULY 2015
GLOBALFour Seasons has unveiled the hotel industryrsquos first fully-branded private jet upping the ante for a fully immersive luxury experience in the air and on the ground From hand-crafted leather flatbed seats by specialised aerospace Italian designer lacobucci and hand-woven woollen carpeting to fine tableware cosy Mongolian cashmere blankets and cabin crew uniforms no detail has been overlooked in meeting the core objectives of comfort and functionality Personalised service experience comes in the form of 10 Four Seasons trained in-flight crew including an executive chef a sous chef a Four Seasons Concierge and a global guest services manager Each Four Seasons journey includes air travel and ground transportation planned excursions all meals and beverages provided throughout the trip and luxurious accommodation at Four Seasons hotels and resorts around the world
VIETNAMStarwoodrsquos powerhouse brand Sheraton debuts in Danang as a beachfront property Scheduled to open early in 2018 Sheraton Danang Resort will feature 250 guest rooms and boast 1066 sq m of meeting and event spaces including two ballrooms and five meeting rooms The signed agreement with Oriental Sea Villas and Hotel Company Ltd follows closely behind the signing of Four Points by Sheraton Danang late last year
+64The average rate of increase in room rates in Macau for Q1 2015 as compared to the same period last year Macau has been actively developing its business events facilities in order to diversify and avoid over-reliance on gaming revenues Hong Kong and Singapore fall closely behind during the same period with an increase of 20 percent and 18 percent respectivelySource HRS Hotel Price Radar
3582 The number of events staged in Vienna Austria in year 2014 which created more than 17000 year-round jobs Of those events staged 1458 were congresses while 2124 were conferences and incentivesSource Vienna Convention Bureau
NUMBERS
JAPANHilton Tokyo Bay has appointed Neil McInnes as general manager McInnes has over 20 years of experience with Hilton Worldwide He was most recently regional director of revenue management for Japan Korea and Micronesia McInnes has also served as cluster director of business development for Hilton Tokyo and Conrad Tokyo while fulfilling the role of executive assistant manager at Conrad Tokyo As general manager of Hilton Tokyo Bay McInnes will oversee refurbishment to the guest rooms on the sixth and seventh floors of the hotel which are slated to be completed in early June 2016
8JUNE-JULY 2015
68 Sound Bitesindd 8 24515 426 pm
9JUNE-JULY 2015
AMITE RETURNS FOR THE SECOND YEARSingapore MICE Forum (SMF)
2015 is bringing back the Asia
Meeting amp Incentive Travel
Exchange (AMITE) this year a
hosted buyer programme that
connects Asia-based suppliers
with thoroughly vetted buyers
from Europe North America
and for the first time Asia
Pacific The inaugural AMITE
last year delivered 21 buyers
representing USD236 million in
business event contracts from
European and North American
countries and 18 suppliers from
eight Asian countries Held
from June 29 to July 3 2015 at
the Sands Expo amp Convention
Centre SMF 2015 is expected
to welcome 750 business event
professionals suppliers and 550
students to address skills and
knowledge gaps in the industry
through networking and training
workshops
JAPAN The Tokyo Convention amp Visitors
Bureau (TCVB) has won the bid for
the 12th Asia Pacific Symposium
on Cochlear Implant and Related
Sciences (APSCI 2019) The win marks
the first time this symposium will be
held in Tokyo and the third time in
Japan following the one held in Osaka
in 2001 and Kyoto in 1996 Over 800
doctors and scientists including 600
overseas delegates will converge in
Tokyo to attend the symposium on
November 5 ndash 8 2019 at Keio Plaza
Hotel Tokyo Prof T Yamasoba from
AUSTRALIAThe Victorian State Government has
announced an investment of up to
AUD210 million (USD168 million) for the
expansion of Melbourne Convention
and Exhibition Centre (MCEC) in the
2015 ndash 2016 State Budget MCECrsquos
activities contribute AUD580 million
to the economy annually and has
exceeded expectations following the
Victorian State Governmentrsquos previous
investment to build the new convention
centre in 2009 The completion of
MCECrsquos expansion is expected to result
in an additional 74000 international
visitors annually creating hundreds
of jobs and providing an estimated
AUD167 million boost to the economy
The Victorian State Government will
work with Plenary and their partners
to negotiate and finalise the proposed
expansion master plan and reveal its
details in the coming months
the University of Tokyo highlights that
the bid owes its win to the continuing
scientific contribution of Japanese
specialists to the Cochlear Implant
(CI) field and from lessons learnt
after their last bid loss in 2013 The
Tokyo Metropolitan Government and
TCVB lent a hand by providing support
letters from the Governor of Tokyo
and TCVB Chairman and assisting
with bid papers
FROM THE
BUREAUX
9 Taking the Leadindd 9 24515 1133 am
10JUNE-JULY 2015
Are messaging apps the future of social media Social mobile messaging apps such as WeChat Line Kakao Talk Viber and Whatsapp are fast becoming popular in offering services such as news and information gaming and payment
Source The World Bank Group News
Marriott launches events-specific website
wwwmeetingsimaginedcom is an innovative Pinterest-
like site that is also available as an app providing ideas
and inspiration for all types of events
The National Geographic has chosen 24 unique boutique hotels across six continents to be in its new luxury hotel collection one of which is the Kasbah Du Toubkal located in the snow-capped High Atlas Mountains in Morocco
10-11 Webspaceindd 10 24515 424 pm
Alison Taylor fulfils her dreamsStarwoodrsquos senior vice-president of sales heads to the US
What you missed online onWWWBIZEVENTSASIACOM
Singapore extends visa for Chinese nationalsThe validity of these Multiple Journey Visas (MJVs) extends to a maximum of 10 years
10-11 Webspaceindd 11 24515 1134 am
12JUNE-JULY 2015
CoverStory
One cannot deny the prowess of Shanghai as a global city As a clear representation of Chinarsquos booming economy its impressive cityscape of skyscrapers and modern infrastructure presents a platform of boundless economic and business opportunities From the bustling Pudong district and the sleepless Xintiandi entertainment district to the renowned waterfront promenade Bund Shanghai is one of the most dynamic cities with no end to experiences
Shanghai continues to perform exceptionally in business events in huge part due to frequent and direct air accessibility from other major cities in the world According to Patrick Chen deputy director of Shanghai Municipal Tourism Administration this convenience makes it effortless for Shanghai to attract prominent events that see visitors pouring in from different parts of the world These include sporting events such as the Formula 1 UBS Chinese Grand Prix and Longines Global Champion Tour as well as the revered Shanghai Fashion Week and the Shanghai International Film Festival
Max Jantasuwan global managing director of destination management company and event company Events Travel Asia was recently in Shanghai earlier this year as a hosted buyer of ITampCM China a business events trade show that takes place each year as part of Shanghai Business Events Weekrsquos strong line-up of programmes Commenting on his experience he shared with Biz Events Asia that Shanghai has changed a lot in the past five years in a good way
SHANGHAI SURGES ONWORDS KRISTIE THONG
ldquoShanghai continues to offer a lot to event planners It is very accessible has opportunities for off-site events and has many local attractionsrdquo Jantasuwan said
ALL THE SPACE IN THE WORLDFrom the steadfast Shanghai New International Expo Center that has hosted the Motor Show for years to the Shanghai World EXPO Exhibition amp Convention Center situated in the city centre large-scale exhibition and convention venues are aplenty in Shanghai The Shanghai International
Convention Center is a venue that has attracted large-scale international conferences and business forums due to its integrated hospitality offering Situated in the heart of Shanghairsquos financial and trade zone Lujiazui and adjacent to the ironic Oriental Pearl TV Tower it offers a five-star hotel with 273 river-view rooms and suites on top of extensive event facilities With a total capacity of 3000 guests through a 4400 sq m pillar-less grand ballroom and 30 multi-functional conference halls it is no surprise the venue has attracted noteworthy events such as the Fortune Global Forum APEC Leadersrsquo Summit the 35th Asian Development
THE CHINESE CITY NAMED ldquoPARIS OF THE EASTrdquo CONTINUES TO ATTRACT BUSINESS EVENTS AS IT GROWS IN ECONOMIC STATURE AND PROMINENCE WHILE REMAINING TRUE TO CULTURE AND INNOVATION
12-14 Cover Storyindd 12 24515 1134 am
13JUNE-JULY 2015
Zhujiajiao ancient water town
Yuyuan Gardens
ldquoShanghai continues to offer a lot to event planners It is very accessible has opportunities for off-site events and
has many local attractionsrdquo
MAX JANTASUWANManaging DirectorEvents Travel Asia
Bank Council Annual Meeting and the welcome dinner of EXPO 2010
One of its newest venue additions may soon overshadow several competitors in the Asia Pacific market The National Exhibition and Convention Center (NECC) has already attracted much hype within both the domestic and international marketplace calling itself the worldrsquos largest exhibition venue Co-built by the Ministry of Commerce of China and the Shanghai Municipal Government NECC offers 500000 sq m of exhibition space with 400000 sq m indoors and 100000 sq m of outdoor display areas The indoor exhibition space includes 13 large exhibition halls each spanning 28800 sq m as well as three smaller 10000-sq m halls ndash all of which are directly accessible by freight carriers It also has over 60 meeting rooms of different sizes with seating capacities ranging from less than a hundred people to three thousand attendees each NECC is a multi-purpose facility offering more than exhibition and meeting facilities it is supported by a commercial centre three office buildings a five-star hotel conference services as well as international cuisine options and entertainment
OUT OF THE BOXShanghai has a healthy number of exhibition and convention venues and also a plethora of luxury and business hotels that offer impressive and well-utilised event facilities However event planners looking for the unconventional will not have their ideas stifled in Shanghai
Event planners can consider a space like M1NT which is a modern-day members club for classy clientele With a combined offering of a destination restaurant cocktail lounge bar roof terrace and night club it can host cocktail parties of up to 600 guests or
12-14 Cover Storyindd 13 24515 1134 am
14JUNE-JULY 2015
Shanghai Maglev Train Waterhouse Nanjing Road
On the Bund
sit-down dinners of 160 guests Event organisers can opt for food prepared by in-house M1NT chef Grant Brunseden M1NT has hosted and catered for a wide variety of events offering a chic touch to product launches fashion shows training and seminars and after-parties Some brands that have used M1NT for events include Ferrari Hermes Jimmy Choo Chopard UBS and Bvlgari
Situated east of Shanghairsquos old town is The Waterhouse at South Bund which consists of a 19-room boutique hotel and an event warehouse Located in the vicinity of the 2010 World Expo site and next to The Cool Docks cultural hotspot the venue has a disorienting yet refreshing design that charms planners in search of something out of the ordinary
The event venue is a pillar-less multi-purpose space converted from a former warehouse Evoking the buildingrsquos industrial roots the 743-sq m warehouse has a double-storey
ceiling and can be easily reconfigured to cater for all kinds of events and formats It can take up to 800 guests for cocktail parties or 500 guests for banquets
Anyone looking for an exclusive but sophisticated space in the heart of old Shanghai can consider Yong Fu Seventeen A members-only club housed in a private whiskey and cigars bar complete with parquet wooden flooring and comfortable green leather armchairs Yong Fu Seventeen can be hired for events of up to 100 guests with the choice of in-house or external caterers On other days it hosts regular whiskey and cigar tastings vertical wine tastings or oysters and champagne evenings
THE SHOW GOES ONWhile the merits are endless as a global city a metropolis that stays true to its roots is one that visitors return to time and again Shanghai retains its history and culture in landmarks such as the 400-year-old Yuyuan Garden the French Concession Region featuring old European buildings in Luwan and Xuhui and the renowned taoist Chenghuang Temple (also called Yi temple) This culture works as a hook for pre- or post-conference tours or incentive travel programmes Groups can visit medieval water towns such as Zhujiajiao located just 50 minutes away from the city centre by bus or take the maglev high-speed magnetic levitation train to Hangzhou or Suzhou
Oscar Cerezales chief operating officer of Asia Pacific for MCI weighs in
Shanghai has a combination of three pillars 1 It enhances relevant business exchange opportunities 2 It has a consolidated industry community 3 It has a leading positioning in market segments such as
finance real estate healthcare logistics and innovation
WHAT MAKES THE CITY OF SHANGHAI UNIQUE
12-14 Cover Storyindd 14 24515 1134 am
15 Hyatt Westin ADindd 15 19515 751 pm
16JUNE-JULY 2015
Mercato Starling
MERCATO Mercato is an Italian restaurant from three Michelin-starred Chef Jean-Georges Vongerichten Located on the sixth floor of Three on the Bund it boasts stylish rustic surrounds with reclaimed wood and warm leather tones exuding familiarity and a sensual feeling of comfort Looking out of the tall glass windows one will immediately feel directly in the heart of a vibrant city but away from the bustling crowds Famous for its seafood house-made pastas and wood-fired pizzas dishes are presented family style allowing for sharing and sampling a bit of everything Our personal favourite is the spicy salami ricotta cheese and broccolini pizza Mercato can also be booked for intimate dinner events with a separate function menu available
STARLINGStepping into Starling can feel like you are being teleported to Southeast Asia Just down the street from Four Seasons Hotel on Taixing Lu the pub evokes a colonial era through huge retro fans soft lighting and quaint birdcages If you are living in Southeast Asia and need some convincing to check out this joint let the cocktail menu wow you with its rum or gin-based concoctions that consist of spices and tropical flavours found in Southeast Asia One of the must-try cocktails is the spicy Tom Yum Colada made with coconut milk pineapple and lime juice The Pandan Collins and Roasted Pineapple Old-Fashioned are also some interesting options These drinks can be accompanied by familiar tastes such as laksa mango sticky rice or beef rendang ndash courtesy of Malaysian chef Brian Tan
TIAN ZI FANG (ॵŔᇇ)This artistic district is a labyrinth of alleys filled with cafes art galleries art deacutecor apartment blocks and craft stores within the area known as the French Concession Spend some time in some of the art galleries or take a stroll in the elegant French Concession itself ndash a 10 square-kilometre district with old residential buildings and heritage hotels and edifices
MAKE TIME COUNT IN SHANGHAIDO YOU HAVE SOME TIME TO SPARE OR A CHANCE TO MAKE USE OF CHINArsquoS 72-HOUR VISA FREE TRANSIT POLICY WE POINT OUT SOME INTERESTING FINDS IN THE GLOBAL CITY THAT MIGHT BE WORTH YOUR TIME
Tian Zi Fang
16JUNE-JULY 2015
16 Shanghai extendedindd 16 24515 1200 pm
19-20 Sheraton ADindd 19 13515 857 pm
amp
0
lt
amp0
0lt
amplt
amp0lt
19-20 Sheraton ADindd 20 13515 857 pm
21 Macao Economic Services ADindd 21 13515 759 pm
22JUNE-JULY 2015
THE LUXURY
ISSUEWE LOOK AT
WHAT LUXURY
MEANS WHEN
GIVEN OUR OWN
INTERPRETATIONS
TheLuxuryIssue
WORDS EL KWANG
KRISTIE THONG
GINA SIN
22JUNE-JULY 2015
Itrsquos common knowledge that the
demand for upmarket or exclusive
experiences increases as Asia
becomes more affluent The growth
of economies see many corporate
companies rewarding high-achieving
employees in the form of top-notch
luxurious experiences And as a larger
and younger demographic worldwide
becomes richer products and services
work harder to find ways to attract
the elite in an increasingly saturated
market
Proving luxury incentive travel
continues to be in demand
Luxperience a three-day event that
aims to be the platform for luxury and
experiential travel in the Australasia
and Pacific region has seen continued
growth The success of the show has
prompted organisers to include a new
program within Luxperience tailored for
business events this year Event buyers
will be able to identify new opportunities
within the luxury travel industry for
incentives or exclusive events while
exhibitors will have a bigger platform
to provide innovative solutions for
meetings and events
Event planners specialising in luxury
experiences are now looking beyond
luxury products Clients are asking for
unique money-cannot-buy experiences
Many of us consider luxury to be in the
form of expensive items and exclusive
retreats while others believe it can
be the simpler intrinsic things in life
that are often overlooked However
we choose to define it one quote by
Karoline Huber of IWC Schaffhausen
(published by Boyden Global Executive
Search) sums it up well ldquoLuxury is
based on emotion and it is people who
create emotional differencesrdquo
22-33 Luxury Issueindd 22 24515 1137 am
23JUNE-JULY 2015
TheLuxuryIssue
OSAKA ndash
JAPANrsquoS SECOND
LARGEST CITYCurate a stellar city adventure in
Osaka and check the next residential
conference or incentive into the 160-
room St Regis Osaka Located on
Midosuji Avenue the Ginza of Osaka
where luxury international fashion
labels reside the purpose-built
five-year-old hotel is the epitome of
luxury Ease delegates into the hotel
with its signature afternoon tea or a
rejuvenating treatment in the Iridium
Spa featuring Sothys Paris
Witness the daily champagne ritual
held in the outdoor Zen garden adjacent
to the lobby on the 12th floor before
heading to The St Regis bar for a glass
of Shogun Mary the hotelrsquos concoction
of the Bloody Mary cocktailThe
THE LUXURY OF CULTURE BRINGING THE BEST OF TWO JAPANESE
LUXURY INCENTIVE CITIES THROUGH THE
CONDUIT OF CULTURAL EXPERIENCES
WORDS EL KWANG
welcome reception can either be held
in the 210 sq m Astor Ballroom or in
Italian restaurant La Veduta or French
bistro Rue drsquoOr Start the next day with
an official meeting agenda in the Astor
Ballroom which also has optional
breakout spaces in the four meeting
suites on the dedicated events floor
With its easy access team-building
activities are in abundance Visit the
190-year-old Kuromon Ichiba Market
for arguably one of the best Japanese
food and seafood in Osaka Another
fun activity for all ages is a visit to
the Momofuku Ando Instant Ramen
Museum where delegates get to
understand the history behind this
post-WWII invention try their hands at
making it and design their own ldquocup
noodlerdquo Those keen to learn more
about the Japanese culture can take a
private behind-the-scenes tour of the
Yamamoto Noh Theater built in 1921
Planners can have the option of having
performers hold coaching sessions
for delegates on the actual performing
stage The art form has been recognised
as a Japanese intangible heritage
in 2006
End the program in Kyoto with some of
the cityrsquos best retail shopping before
bringing delegates to Kyoto for more
cultural elements
The Astor Ballroom of The St Regis Osaka The Library Suite Meeting Room
ldquoAt both The St Regis Osaka and
Suiran The Luxury Collection
Kyoto we believe in assisting our
clients in curating memorable and
experiences that are unique to our
brands The Luxury Collection is
about travellers collecting local
and authentic experiences Let our
hotels be your guiderdquo
FAY-LINN YEOHBrand Director
The St Regis and The Luxury Collection Food amp
Beverage Marketing Asia Pacific
Starwood Hotels amp Resorts Worldwide Inc
23JUNE-JULY 2015
22-33 Luxury Issueindd 23 24515 1137 am
24JUNE-JULY 2015
Suiran a Luxury Collection Hotel Kyoto
HISTORIC KYOTOThere are many forms of relaxation and recovery in the world of luxurious experiences Some prefer retail therapy while others opt for a digital detox by staying in a luxury hotel or resort Embracing and experiencing the traditional Japanese culture and historic sites may reap benefits beyond soul searching Its cultural myths and spiritual integrity continue to distract global visitors from their day-to-day worries a true time out in Kyoto whilst stepping back in time
A 13-minute bullet train ride takes you from the buzzing city centre of Osaka to historic Kyoto the former capital of Japan for 1200 years According to the Kyoto Convention Bureau the ancient city is the cultural heart of Japan It has 17 UNESCO World Heritage Sites on a cityscape dominated by 2000 temples and shrines
SUIRAN A BRAND NEW BREATHING SPACE On the vibrant side of the Hozu River resides the brand new Suiran a Luxury Hotel Collection Kyoto As the first luxury collection hotel in Japan this hotel is perfect for exclusive management retreats or complete hotel book-outs Upon entering the main gates of the 39-room hotel a purposefully-laid footpath leads you on a tranquil trek through a Saryo Hassui cafeacute overlooking the river and misty Arashiyama hills and the hotelrsquos enchanting garden before bringing you to the hotel reception
Off the main reception desk is a 100-sq m Akane function room perfect for intimate welcome dinners of up to 48 guests Enjoy an authentic Geisha performance one of Japanrsquos indigenous wonders Unfulfilled meeting agendas or higher-level business planning can be carried out
in the unobtrusive meeting room or in the smaller 18-sq m Shogetsu room a less formal traditional Japanese setting that comes with its own bathroom and outdoor garden
The luxurious and spacious guest rooms were designed with traditional motifs such as the culturally significant cherry blossom hues in spring and the lush verdure in summer The carpet is a reflection of moonlight ripples on the Hozu River The superior rooms on the upper levels offer views overlooking the hotelrsquos foregrounds and its peaceful mountain and river surrounds whilst the ground floor Yuzunoha deluxe terraces consist of outdoor air baths (onsen) complete with retractable private screen doors for a soak under the healing sun
RECOVERY THROUGH THE ARASHIYAMA CULTURAL HUB The hotelrsquos concierge can assist in designing a customised menu in the hotelrsquos Kyo-Suiran restaurant (a restored building from its 1899 version) or an indigenous exploration of the Arashiyama village located near the hotel Engage the strength of the young and energetic team of ldquoJinrikishardquo which are beautifully-
24JUNE-JULY 2015
Sight-seeing on Jinrikisha
A dish from Kyo-Suiran Restaurant Authentic Geisha performance in Akane function room
22-33 Luxury Issueindd 24 24515 1137 am
25JUNE-JULY 2015
designed small two-wheeled rickshaws and embark on a tour of famous Kyoto landmarks surrounding the hotel Cross the Togetsu (crossing moon) Bridge and visit the Tenryu-ji Zen Temple established in 1339 by shogun Ashikaga Takauji in memory of Emperor Go-Daigo Existing buildings were restored to their closest originals after having gone through eight fires centred by a Zen garden displaying the balance of Yin (rocks) and Yang (water)
The hotel can work with the temple to organise activities such as meditation and hand-copying of sutras This is certainly a place to recharge and restore inner harmony after a productive conference in Osaka Equally wondrous is a Jinrikisha ride around the Arashiyama Bamboo Grove which is a popular site for photography The fresh air along with the staggering height and intense green hues of the bamboo makes one feel that all troubles will eventually come to an end
EXPLORING FURTHERVenture further into other parts of Kyoto Check out the must-see Fushimi Inari Taisha a Shinto shrine dedicated to the gods of rice and sake famous for its two-hour hiking path through the Senbon Torii shrine gates outlined by red overarching frames and fox
sculptures holding a key in the mouths for the rice granary
Head over to Gion district and let your imagination go back in time as your stroll through the alleys of old tea houses some of which are now converted into stylish restaurants and retail shops like Leica As Gion is known as the geisha district it is not uncommon to see Geiko (professional geisha) and Maiko (apprentice) throughout the day There is a large variety of retail shops selling Japanese incense tea and arts and crafts such as ldquokanzashirdquo an ornamental hairpin Rest your feet while indulging in an epicurean experience at the Shimogamo Saryo restaurant set in a
traditional Japanese house since 1856 Post-dinner head for some Japanese sake tasting at Machiya in Gion
BEFORE FAREWELLBid farewell to Kyoto on a high note by planning a series of cultural team-building activities with the Suiran hotelrsquos concierge Team members can embark on a traditional Kyoto sweet-making (Kyo-Gashi) activity conducted by 260-year-old family business Tawaraya Yoshitomi or try Ikebana the age-old Japanese art of flower arrangements End the team-building activities with a traditional tea ceremony and learn how to receive and appreciate a cup of tea in the hotel garden
Team bonding is a crucial component of incentive trips Asians culturally bond over meals Consider organising nightly supper sessions of Japanese Ramen where delegates get to try and compare ramen from different ramen shops Or drive a ldquobest ramen eatingrdquo photo competition through social media channels
RAMEN BONDING
Arashiyama Bamboo Grove
Traditional tea ceremony
25JUNE-JULY 2015
Kyo-Gashi making Sake tasting
Superior King Room at Suiran
22-33 Luxury Issueindd 25 24515 1138 am
26JUNE-JULY 2015
Do you believe there are moments when we can feel the physical halt of time Moments where the rush of everyday life and work commitments take a backseat giving in entirely to a view or feeling so mesmerising it overwhelms you Moments where personal problems cease to matter albeit for a brief moment for the magnitude of your problems feels insignificant in comparison
For me it took standing at the West end of Angkor in Siem Reap and taking in the view of Angkor Wat in its full glory A sharp intake of breath as I marvelled at the workmanship of the intricate Khmer architectural carvings on the walls and pillars constructed in a century that did not have the tools and technology we have today Like all tourists in Siem Reap visiting Angkor Wat was one of the first things on the list Leak the helpful guide assigned by DMC Asia Expeditions explained that Angkor Wat is only one of the many religious monuments in the Angkor area a huge archaeological park that spans 400 square kilometres It comprises a hefty number of remains of the different capitals of the Khmer Empire from the ninth to the 15th century Once a Hindu and later a
Buddhist temple Angkor Wat was built in the 12th century and remains as the only religious centre in the area
After emerging from an extensive brand transformation from micenet ASIA to Biz Events Asia that left us excited satisfied but mentally drained I jumped at the opportunity of visiting Siem Reap in Cambodia a place I knew close to nothing about Siem Reap may be an emerging destination but it is already filled with tourists due to its rich line of historic and religious artefacts The best jobs locals can have in Siem Reap are the ones directly fuelled by tourism ndash as tour guides and in hospitality The high proficiency of the English language spoken everywhere is also a true sign of a thriving tourist destination in Southeast Asia
TheLuxuryIssue
THE LUXURY OF TIME
RETRIEVE LOST TIME AND ALLOW FOR TRUE INCENTIVE CONNECTIONS
THROUGH THE HISTORICAL BEAUTY OF SIEM REAP
WORDS KRISTIE THONG
Ta Prohm
26JUNE-JULY 2015
22-33 Luxury Issueindd 26 24515 1138 am
27JUNE-JULY 2015
27
LE MERIDIEN ANGKOR Despite the lack of existing MICE
infrastructure Siem Reap remains a
viable option for meetings and incentive
programs with its can-do attitude
These are the sentiments of Dennis
Kam director of sales and marketing
at Le Meridien Angkor He shares that
the hotel hosts up to four international
corporate groups a month of which
most come from Singapore China and
Thailand Besides the 200-guest Tara
Ballroom the hotel has an impressive
and well-landscaped garden that works
well for al fresco cocktail parties and
gala dinners of over 1000 guests The
lobby can also be easily taken over and
transformed to the requirements of
the event organiser A popular choice
is having a dinner hosted at a temple
where the hotel has hosted smaller
groups of under 100 guests at the
Kraven temple complete with stunning
lights and warrior dancers
ASIA EXPEDITIONSIn an exotic destination like Siem
Reap it takes a trustable destination
management company to ensure
everything goes according to plan I had
a guide who would go the extra mile to
accommodate any last-minute changes
and knew exactly where to take me
when I asked for something out of the
norm or local Apart from Cambodia
Asia Expeditions has a presence in
Myanmar Laos and Vietnam
SHINTA MANI FOUNDATIONSiem Reap is an ideal destination for
corporate groups looking for a cultural
incentive experience with a strong
CSR element Hiring the local Phare
Circus troupe for an event allows
groups to tick off their CSR KPIs Many
hotels also work with non-government
organisations that help support the local
community ndash be it through education
training or employment The Shinta
Mani Foundation is a registered local
NGO that focuses on three core areas
education small business start-ups and
health care On top of donations USD 5
from a nightrsquos room rate at the luxury
boutique Shinta Mani Club or Resort is
donated directly to the foundation
AN INCENTIVE OUT OF SIEM REAP
The same feeling of time stopping was
experienced through the hours spent
exploring sites such as Bayon Temple
and the ruins of Ta Prohm ndash a temple
made famous by Angelina Jolie in Tomb
Raider We also headed up to the Kulen
Mountain which is not just a popular
tourist site but where many locals visit
during the weekends to relax or swim
under the waterfall
In a beautiful destination like Siem
Reap we are naturally inclined to
switch off making connecting with
onersquos self possible It is where the 24
hours in a day pass seemingly slower
as though the seconds match the pace
of a calmer beating heart Without the
usual modern worries it also motivates
incentive delegates to truly connect
with each other making incentive
programs worth every penny spent
View of Angkor Thom Temple Angkor Wat
Banquet dinner at Kravan Temple
27JUNE-JULY 2015
22-33 Luxury Issueindd 27 24515 1138 am
28JUNE-JULY 2015
Depending on perspectives luxury
can mean catering to an upmarket
audience or simply having the luxury of
space and time and a chance to take a
breather and relax We learnt recently
that Singapore-based Saakalya Travel
is unique in the way that it provides
these luxurious simplicities to busy
professionals away from the bustling
and sometimes chaotic cities to some
of the most beautiful and culturally-rich
destinations in Southeast Asia
The duration of the trips is kept short
and hosted during the weekends so that
they do not eat into the limited time of
busy professionals but yet sufficient
in providing a deeply refreshing and
rejuvenating experience Luxury is what
enriches us be it physically mentally
or spiritually Its value can be found in something true and pure whether that
is attributing significance to the time
and dedication spent on hand-crafting
deacutecor as with the Saakalya Collection
or indulging in beautiful open spaces
of scenery The concept of luxury is a
wholly personal perception
Travel experiences at Saakalya are
centred on somewhere new and
something different Bali is the current
destination that Saakalya explores
with access to a richer variety of
areas and opportunities built on the
connections of Saakalyarsquos managing
director Alexandra Schmutterer
Locations are curated through the
knowledge of locals working alongside
Saakalya to embrace the concept of
TheLuxuryIssue
INTERPRETATIONS OF LUXURY TRAVEL
NOT ALL THAT GLITTERS IS GOLD IN LUXURY
TRAVEL SOMETIMES ITrsquoS JUST A BREAK FROM ALL
THE DEADLINES YOU MAY OR MAY NOT HAVE MET
AND THE LUXURIES OF BEING ABLE TO ENRICH
THE BODY MIND AND SOUL IN TRAVELWORDS GINA SIN
holistic travel Each trip only allows
for up to a maximum of 12 people
in order to maintain an exclusive
and personal experience The
variety of experiences planned
around tranquil surroundings has
been designed to encourage new
passions such as arts cooking wine
tasting (you may be surprised Bali
does have a winery) or yoga taught by
world renowned instructors Guests
will also stay in personal villas in a
luxurious resort maintaining the
feeling of exclusivity and privacy
In pursuit of more exclusive and
unconventional destinations works
are also currently underway to
create such experiences in Thailand
22-33 Luxury Issueindd 28 24515 1138 am
My Magnifique VoyageMy Magnifique VoyageMy Magnifique VoyageMy Magnifique VoyageMy Magnifique VoyageMy Magnifique Voyage
Grand Ballroom
Th e Grand Gamelan
Luxury Pool AccessLuxury Pool Access
SETTING THE STAGE FOR INSPIREDMEETINGStrade AT SOFITEL BALI NUSA DUA BEACH RESORT IS AN INNOVATIVE SET OF VENUE CHOICES THESE COMPRISE 12 FUNCTION ROOMS INCLUDING 2 BALLROOMS ALL OF WHICH ARE WELL-EQUIPPED AND FEATURE NAMES THAT INVOKE DEEP BALINESE MEANINGS AND ENDLESS INSPIRATION YOUR PERSONAL INSPIREDMEETINGStrade PLANNER WILL HELP YOU CREATE A TRULY UNIQUE OCCASION DISCOVER ALL OUR MAGNIFIQUE ADDRESSES IN OVER 40 COUNTRIES ON wwwsofitelcom
DISCOVER OUR MAGNIFIQUE ADDRESS IN BALI
My Magnifique VoyageMy Magnifique VoyageMy Magnifique VoyageMy Magnifique VoyageMy Magnifique VoyageMy Magnifique Voyage
SOFITEL BALI NUSA DUA BEACH RESORT
MAGNIFIQUE EVENTS
TAILOR-MADE MEETINGS IN A STUNNING BEACHFRONT SETTING
KAWASAN PARIWISATA BTDC LOT N5 NUSA DUA
BALI 80363 INDONESIA - TEL (+62) 361 849 2888
H9078SOFITELCOM
JOIN OUR GLOBAL LOYALTY PROGRAMAT ACCORHOTELSCOM
29 Sofitel Bali ADindd 29 16515 652 pm
30JUNE-JULY 2015
LUXURY AT SEATHE GOLDEN AGE
OF SAIL STEALS THE LIMELIGHT AT A RECENT
OFFICIAL MEDIA LAUNCH OF ROYAL ALBATROSS IN
SINGAPORE
WORDS GINA SIN
Some have always seen the appeal of having events held near water whether
it is an outdoor poolside cocktail event or a networking party on a dockside yacht
against the sunset Royal Albatross originally built in 2001 and later acquired
by Tall Ship Adventures Pte Ltd is the latest attention grabber for business
events in Singapore
Once a traditional sail training ship Royal Albatross exudes sheer luxury with its hard-carved wooden interiors sturdy
aluminium masts 22 majestic sails and 60000 LED lights customisable to 512 colours It can accommodate just shy
of 150 guests for day sailing or over 200 guests berthed
The media launch perfectly encapsulated the experience of being on the ship We went on a tour of its 185-square metre
upper deck Grand Salon and five ensuite cabins and enjoyed cocktails and canapes
specially prepared by Clubvivre We watched its crew climb the shiprsquos masts
in preparation for a ride out to Lazarus Island where fire-eaters gave us a warm
welcome and a delicious satay (barbequed meat on sticks) buffet awaited us We
headed back to reality eventually but not before everyone was handed flutes of
bubbly to end the beautiful night
Delve into Thailandrsquos spiritual culture at the Erawan Shrine located in the heart of Bangkokrsquos Ratchaprasong precinct on Ratchadamri Road Proceed with a stop at Grand Hyatt Erawan Bangkok a renowned luxury hotel located just next to the shrine
Despite a lobby constantly abuzz with activity it induces a calming effect on arrival as the fragrant air-conditioned setting cools you down The newly-refurbished guest rooms showcase residential-styled amenities making delegates feel right at home ndash perfect for residential conferences and events The hotel offers event planners an incentive to a rejuvenating experience at the tranquil isawan Residential Spa amp Club
While ldquooptionsrdquo is a key component with creative event buyers the hotel offers a high-end board room a grand ballroom with an eight-
metre-high ceiling as well as The Campus event space which continues to draw hot demand since its launch in 2009 A Singapore-based corporate event specialist feels The Campus ldquoprovides a fun environment that inspires creativityrdquo where delegates can relax and be themselves contributing to ldquobetter communications at an eventrdquo Due to its unique setting The Campus has also started to attract banquets and weddings
With the rise of smaller-sized events and incentive groups ldquothe residencerdquo offers a New Yorker-designed executive residential-styled setting Whether itrsquos pre-event drinks in Apartment 305rsquoS own Gallery or breakout creative sessions in any of the other four luxurious event rooms ldquothe residencerdquo provides a unique environment for planners with the objective to strengthen team spirit and enhance relationships
TheLuxuryIssue
LUXURY IN THE HEART OF BANGKOKEXPERIENCE THE LUXURIOUS FEELING OF SPIRITUALITY COMBINED WITH A HOTEL THAT KNOWS EXACTLY WHAT EVENT PLANNERS NEED
WORDS EL KWANG
The Campus
Royal Albatross
22-33 Luxury Issueindd 30 24515 1138 am
31JUNE-JULY 2015
TheLuxuryIssue
Major hotel chains and their rapid growth in the Asia Pacific region have always gotten most of the attention in business events The rise of independent hotels however has been evident in recent years as the category gains more prominence A Biz Events Asia survey conducted in May revealed that the majority of respondents (95 percent) are interested in independent hotels due to their unique product offering
ldquoTravellers today are looking for authentic and memorable experiences where travel is aspirational and luxury is defined by personal life and style preference at any given time in your liferdquo says Josephine Lim managing director of South East Asia for Preferred Hotels amp Resorts
ldquoIndependent hotels are often borne from entrepreneurial hotel owners with a passion for the art of hospitality They deliver the authenticity of a destination ndash featuring the unique characteristics of specific cultures within their own brand of hospitality that allows discerning travellers to lsquolive like the localsrsquordquo she adds
Also playing a significant role in the rising trend is a growing demographic of high-earning millennials with sizeable disposable incomes looking for exclusivity in cooler trendier and off-beat experiences
ldquoIndependent hotels pay a lot of attention to detail and design aesthetics Though some of them may be smaller the experience is often different and more magical I tend to stay in such hotels if I want a different experience they tend to feel more luxuriousrdquo says Jeanne Hong a 35-year-old finance professional who is also the
THE LUXURY OF AUTONOMY
INDEPENDENT HOTELS OFFER OFFBEAT OR EDGY LUXURY
EXPERIENCES BUT HAVE THEY GAINED THE TRUST OF EVENT
PLANNERSWORDS KRISTIE THONG
The Dhara Dhevi Chiang Mai
31JUNE-JULY 2015
22-33 Luxury Issueindd 31 24515 1138 am
32JUNE-JULY 2015
co-owner of The Snack Guru an online store selling healthy gluten-free snacks
Putting independent hotels within a single alliance has long been industry practice and there are many benefits to doing so An independent hotel under a company like Small Luxury Hotels of the World or Preferred Hotels amp Resorts can save costs by easily tapping into the hotel companyrsquos global distribution channels gain awareness through joint marketing efforts or build continued satisfaction with the companyrsquos loyalty program While individual properties may be overlooked when pitching for corporate business joining a hotel company offers them tender opportunities with multi-national corporations
These independent hotel companies have been gaining traction Worldhotels welcomed seven new members in the first quarter of 2015 adding to its portfolio of nearly 500 properties worldwide Small Luxury Hotels of the World has announced at least eight member hotels and resorts of which several will be opening throughout the year Meanwhile Preferred Hotels amp Resorts introduced six new properties ideal for the business events market that will be scheduled to launch by the end of 2015
A CHAIN GOES FREEIn early 2015 Starwood Hotels amp Resorts announced the launch of its 10th brand that now falls within its extensive portfolio Tribute Portfolio promises owners Starwood Preferred Guest (SPG) members and guests
the ability to ldquostay independentrdquo with a selection of independent upscale hotels in high-demand destinations While falling under the new brand name the independent hotels within the portfolio will maintain their own unique identities and continue to promise boutique service
Adam Aron chief executive officer of Starwood adds that the mission of the new brand is to ldquobring great hotels in great destinations to loyal SPG members who make up more than half of all Starwood staysrdquo As with Starwoodrsquos other nine brands SPG members will be able to earn and redeem Starpoints at Tribute Portfolio hotels and enjoy in-hotel elite tier benefits such as upgrades welcome amenities late check-out and more
NUMBERS FROM THE SURVEY
LEADING HOTELS OF THE WORLD SMALL LUXURY HOTELS OF THE WORLD
95list something new and unique product offering as reasons why they will go for an independent hotel
35 will take into consideration loyalty programs when considering the use of an independent hotel
Event planners have stayed with a member hotel in these hotel companies at least once
ITrsquoS ABOUT THE SERVICEThis recent development from Starwood may put independent hotel companies on alert in particular due to Starwoodrsquos strong and global branding as well as its loyalty program While many independent hotel companies offer some form of loyalty program most are only beginning to find a footing with loyalty programs specifically for event planners Elaine Macy senior vice president group sales for Preferred Hotels amp Resorts revealed that a meeting planner loyalty program is currently undergoing a Beta testing in North America under iPrefer the companyrsquos point-based guest loyalty program It was introduced in early 2015 to offer planners points for actualised revenue from rooms booked
Royal Palm South Beach Miami Starwoodrsquos first Tribute Portfolio feature hotel
22-33 Luxury Issueindd 32 24515 1138 am
International Starfor Leadership
in Quality Award 2013Gold Category
Certificate of Excellence2014 WINNER
One World Hotel
Find us on
first avenue bandar utama city centre 47800 petaling jaya selangor malaysia toll free domestic 1300 88 7888 toll free international 1800 88 7888tel 603 7681 1111 fax 603 7681 1188 email enquiryoneworldhotelcommy website wwwoneworldhotelcommy
Half Day Meeting Package from RM218 per person per day
Full Day Meeting Package from RM228 per person per day
2015 Meeting Packages
Meeting faci l i t ies recognised by the world
At the 5-star One World Hotel you can expect ample space luxuriously appointed with spectacular chandeliers and state-of-the-art facilities including simultaneous interpretation system live feed facility and mood lighting with variable colour setting and free Wi-Fi However what makes corporate functions here extra special is the opportunity to put fun back into functions
Anythingrsquos possible in One World To add some excitement to your next event speak to our Conventions and Events team today at 03-7712 2289 or email cneoneworldhotelcommy
Prices are in Ringgit Malaysia and inclusive of 10 service charge and 6 goods and services tax
ldquoTravellers today are looking for authentic and memorable experiences where travel is aspirational and luxury is defined by personal life and style preference at any given time in your liferdquo
JOSEPHINE LIMManaging Director of South East AsiaPreferred Hotels amp Resorts
at member hotels and already has more than 550 planners enrolled
Perceptions of service standards and event delivery also differ According to survey findings perceptions are pretty much split down the middle when it comes to concerns over an independent hotelrsquos brand standards in event delivery
While some believe the use of an independent hotel for an event may ldquonot be able to benefit from the established international image of hotelsrdquo others feel they offer a less mainstream and more intimate touch while not compromising on service standards Many will take to leisure-focused research through sources like TripAdvisor or rely on word-of-mouth to gauge standards of an independent hotelrsquos ability to host events Some however feel that the overall experience is dependent on the staff and service standards and do not take into account the hotel status
22-33 Luxury Issueindd 33 24515 1138 am
34 Luxperience ADindd 34 13515 841 pm
35 Pullman Bangkok King Power ADindd 35 19515 758 pm
36JUNE-JULY 2015
TalentAndMentor
There is no argument ndash talent is one of the most common and hottest buzz words in business events and hospitality While many companies experience what appears to be a talent crunch in Asia one professional who has spent years in talent assessment and human capital strategies suggests the ldquoright fitrdquo might be the bigger issue
Thomas Wai director for Asia Pacific at Talent Plus Inc says the challenge of identifying engaging and retaining talent differs for a region as large and diverse as Asia Pacific With his work bringing him to over 30 cities in China including the third and fourth tier cities Wai has met ldquogreat people who are driven honest and hardworkingrdquo and seen career fairs in Shanghai filled with tens of thousands of candidates expressing genuine interest Identifying talent is likely to be an issue here according to Wai and the question companies should be asking is if there is a structured and effective interview system in place to identify the right talent
For mature cities such as Singapore and Hong Kong talent retention is at play
ldquoUnfortunately many organisations do not pay sufficient attention in re-hiring their people They pay little focus in developing their potential They focus on peoplersquos weaknesses rather than setting them up for success As a result talented people leave the organisation and recruiters assume that they cannot find people to join themrdquo Wai says
ITrsquoS NOT ABOUT THE MONEYThere is a misconception that salary compensation and benefits are the most crucial investments in employment or talent retention While they used to be the key elements to attracting and retaining talent evolving socio-economic factors along with a thirst for information and constant change brought on by the Internet age have shifted mindsets of working professionals Wai calls monetary benefits ldquosatisfiersrdquo but not motivators
ldquoThe key motivators to truly engage and help us to getting and retaining our performers are recognition one-on-one time mentoring setting them up for success paying attention to them listening to their physical and emotional needs helping them to become significant and allowing them the freedom to be the very bestrdquo he says
We are well aware that a sustainable work force be it in the West or Asia Pacific starts from the top And it may be the hardest but most rewarding step Top leadership will first need to show commitment in building a talent-based culture and demonstrate that they care about their people
ldquoThen you need to understand the DNA of your top performers decode and understand what makes your successful people successful Use these DNAcharacteristicstraits to create an interview as part of your selection consideration when you are considering new candidates or promoting from withinrdquo Wai says
THE LUXURY OF TALENT
SCRAP THE IDEA OF A TALENT CRUNCH WE HAVE THE TALENT IN ASIA BUT DO WE KNOW HOW TO
GET THE RIGHT HIREWORDS KRISTIE THONG
36JUNE-JULY 2015
It is useful to evaluate his potential so as to help him with his blind spots while putting focus on his strengths
On top of constant and open communication Wai recommends ldquostay interviewsrdquo These interviews recognise the achievements of employees and identify subsequent steps for growth
ldquoThis way you would have a better chance of creating a sustainable work force for the future state of your organisationrdquo Wai adds
SUCCESS SHOWSA sustainable workforce translates to a successful business Wai cites the example of the Capella Hotel Group where its property in Singapore continues to enjoy one of the highest occupancy rates since its opening six years ago When the group took over the Ritz-Carlton property in Bali it enjoyed the ldquobest year ever after 17 years in businessrdquo Founder Horst Schulze was quoted in an interview saying itrsquos all about the right hire
ldquoWhat a customer wants is no defects timeliness and caring service How do I know my front office manager is taking great care of my guests I can ensure this by selecting the right talent Somebody that has it in themrdquo
The effect flows through every aspect of the business
ldquoYou could see the positive results from their high level of guest satisfaction guest retention employee satisfaction and ultimately financial rewards for the owner and investors as wellrdquo Wai says
36-37 Talent and Mentor Thomas Waiindd 36 24515 1140 am
37JUNE-JULY 2015
37
ldquo
ldquoThe key motivators to truly engage and help us to getting and retaining our performers are recognition one-on-one
time mentoring setting them up for success paying
attention to them listening to their physical and emotional
needs helping them to become significant and
allowing them the freedom to be the very best
THOMAS WAIDirector Asia Pacific
Talent Plus Inc
37JUNE-JULY 2015
szlig8QGHUVWDQGERWKWKHLUtalents and desires and their weaknesses and blind spots
szlig)RFXVRQWKHLUWDOHQWVDQGcreate platforms for them to exercise their strengths
szligHHSDQRSHQGRRUSROLFIRUyour teams to approach you with concerns suggestions and innovative ideas for growth
szligQGLYLGXDOODFNQRZOHGJHtheir hard work and achievements do it timely and sincerely
szlig5HPHPEHUWRWDNHWKHWLPHto understand why a team member would make the decision they made and why instead of rushing to judgement about a decision
KEEP THE MOTIVATION
36-37 Talent and Mentor Thomas Waiindd 37 24515 1140 am
38JUNE-JULY 2015
Knowledge
IT MAY SEEM OBVIOUS BUT THE STARTLING TRUTH REVEALS A GAP IN HOSPITALITY SALES TEAMS AND THEIR ABILITY TO FOLLOW UP
In this day and age of email SMS Twitter and Gchat personal contact is still the most important way to build relationships In a world of ever-increasing automation and impersonal service a hotel must distinguish itself from its competition Hospitality sales teams need to realise that product and price are very similar in todayrsquos market What will be the clientrsquos reason for awarding a piece of business The relationship with the customer and the loyalty built up over time Hospitality
38JUNE-JULY 2015
THE ART OF FOLLOWING UP
THE LUXURY OF KNOWLEDGE
WE OFFER INSIGHTS FROM TOP INDUSTRY PROFESSIONALS IN A SPECIAL
KNOWLEDGE SECTION GO DIGITAL WITH US BY ACCESSING FULL VERSIONS
OF THESE ARTICLES ONLINE
CHRISTINE GAMARRADirector of Operations Asia PacificLRA Worldwidechristinegamarralraworldwidecom
sales teams must be in the business of building relationships instead of taking orders
A prompt and personal follow-through with the client is the most effective technique to gain commitment Following up not only displays a sense of urgency for the business lead it gives the opportunity to advance the sales process towards a decision The timeliness of a follow-up is another factor that will communicate your reliability to the client A follow-up should not be later than 48 hours after the last communication with the client
An effective follow-upszligHVLQFHUHDQGFRQILGHQWszlig$VNRSHQHQGHGTXHVWLRQVWKDWLQYLWH
the client to elaborateszlig3UREHLQWRRXUFOLHQWOslashVUHVSRQVHVszlig2IIHUVRPHWKLQJRIYDOXHOtilde
for nothingszligHPRQVWUDWHWKDWRXXQGHUVWDQG
what the client is looking for
Read the full article online at bizeventsasiacomluxury-of-knowledge-follow-up
38-39 Luxury of Knowledge_KTindd 38 24515 1140 am
39JUNE-JULY 2015
WHAT SHOULD YOU LOOK OUT FOR BEFORE PENNING AN EVENT SPONSORSHIP AGREEMENT
Exclusivity ndash Most sponsorship agreements would provide some form of exclusivity This is to avoid competitors sponsoring the same event or to avoid association with a conflicting category Where category exclusivity is provided for its scope must be clearly defined Eg A soft drinks sponsor may agree to exclusivity for non-alcoholic drinks or insist on being the only beverage sponsor
Trademarks ndash The agreement should state the manner and form (colours font size proportion to surrounding text graphics etc) in which the sponsorrsquos trademark may be used Likewise the sponsor may wish to conduct its own advertising and the event organiser should also have control over the manner and form in which its trademarks and logos are used
Payment ndash Often involves a hybrid arrangement where a percentage of the fees is paid up front and the remaining being paid in accordance
WORDS EL KWANG
Duetto a technology and services company offering medium to large hotel groups and casinos a three-year old system that assists in implementing revenue strategy In an exclusive interview with Biz Events Asia Patrick Andres executive vice president Asia Pacific for Duetto explained that the program uses sophisticated algorithm to gather information from web shopping patterns competitor hotel pricing airline traffic special events and social ndash all to understand market behaviour The systems will ideally allow hotels to optimise price profitability by category It also provides hotels with visible real-time information to make necessary business decisions such as adjusting accommodation rates on their websites or in contract negotiations
It ultimately provides the opportunity for hotels to implement an ldquoopen pricingrdquo structure that will benefit the consumer in the name of rate parity yet allows hotels to sell at a more profitable rate Open pricing is an evolution from traditional revenue management Instead of closing out lower rate categories it allow hotels to shrink or increase price differentiation between the room categories This hopefully leads to more yieldable corporate rate tender agreements in Asia much like what the American market is experiencing Yielding corporate rate agreements allow hotels to market profitable rates during peak demand periods
Read the full article online at bizeventsasiacomluxury-of-knowledge-duetto
39JUNE-JULY 2015
JOIN THE PARTY
THE GAME CHANGER
with a performance-driven schedule Where productsservices are provided in lieu of sponsorship fees the manner of determining their value should be spelled out along with warranties as to their quality standard and merchantability also incorporated
Exit ndash Long-term agreements should have a termination clause allowing parties the opportunity to call it quits with and without cause anytime during the subsistence of the agreement Grounds for termination may include either party bringing the other into disrepute late payment of sponsorship fees and cancellation of the event
Read the full article online at bizeventsasiacomluxury-of-knowledge-sponsorship-agreements
VICKI HENGDirectorVicki Heng Law Corporationvickivickihengcom
ldquoDuettorsquos new strategies within their systems might allow hotels
to regain pricing power ldquo
PATRICK ANDRESExecutive Vice President Asia Pacific
Duetto
38-39 Luxury of Knowledge_KTindd 39 24515 1140 am
2 0 1 5m i c eMEETINGS INCENTIVES CONFERENCES EXHIBITIONS
10-11 September 2015Suntec Singapore convention amp exhibition centre
wwwmiceasiaexhibitioncom +852 3975 5710
miceaSia
100+ Exhibition booths
5000+ Visitors
500+ ConfErEnCE DElEgatEs
8 aCCrEDitED Workshops
2 frEE ConfErEnCEs
30+ prEsEntations
This prestigious Awards Evening will be judged by a panel of leading event organisers from throughout the Asia
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evening awards party will be after the exhibition on day one of the event and it will be a fantastic way to honour
the work of Asiarsquos Event Professionals and provide a great QHWZRUNLQJRSSRUWXQLW
This event brings together leading Event organisers Meeting Planners Corporate Buyers Venues Hotels Attractive Suppliers Event Technology Tourism Boards RYHUQPHQW0ampVSUHGRPLQDQWOIURPWKURXJKRXWWKH$VLD3DFLAgraveFUHJLRQ
For more information about MICE 2015 and Awards Ceremony please email miceoliverkinrosscoukFor exhibition ticket registration please visit wwwetouchescommiceasia2015
40 Mice Asia Pacific ADindd 40 16515 653 pm
amp210DJDGB)$SGI$0
41 Sentosa Golf Clubindd 41 14515 838 pm
42JUNE-JULY 2015
WWHY SINGAPORE CONTINUES TO STACK UP
AS A PLACE FOR BUSINESS AND MEMORABLE
EXPERIENCES
SINGAPOREDelveInt
o
WORDS EL KWANG | KRISTIE THONG | GINA SIN
42JUNE-JULY 2015
42-44 Delve Into Singaporeindd 42 24515 1142 am
43JUNE-JULY 2015
e worked really hard to ensure that our attendees
feel like they are getting a luxury experience
where wersquove thought of and arranged everything
You really have to think of everythingW ldquo
HIGH-ACHIEVING QUALIFIERS OF US-BASED HEALTHCARE MARKETING CONGLOMERATE
FOREVER LIVING PRODUCTS WERE TREATED TO A TIME OF THEIR LIVES IN SINGAPORE
WORDS KRISTIE THONG
Soundproofed walls of the Sands Ballroom of Sands Expo amp Convention Centre Marina Bay Sands in Singapore could barely contain the pulsating excitement of the crowd Upbeat triumphant contemporary music and exuberant cheers could be faintly heard from the floor right below it Walking into the ballroom as an observer was an experience in itself illuminating hues of pink blue and purple danced along to the beat of the music in sync with cheers and dancing amid the crowd the dazzling lights fell against the unique clusters of crystal-like structures high on the ceiling resembling thousands of balloons just about to fall
This amazing sight was Forever Living Products Global Rally held in Singapore on April 19-27 2015 Forever Living
THE LUXURY OF HEALTH
Products a multi-level marketing company that sells aloe vera-based drinks and bee-derived cosmetics nutritional supplements and personal care products hosts an annual Global Rally to celebrate the success of its representatives also known as Forever Business Owners (FBOs) and award them hard-earned Chairmanrsquos Bonus cheques It is a time where the company shares new directions launch new products and provide training and inspiration
ldquoOur business model works in such a way that in order for our FBOs to be successful they must first help others reach their goals This ensures an environment of passion and compassion where people can aspire to be what they want to be and are given
the tools to change their lives for the betterrdquo says Ashley Hower director of marketing at Forever Living Products
ldquoBy having leaders and qualifiers hearing and sharing their stories and tips for success they are inspired to set goals and reach for their dreams The entire event is very celebratory and empowering ndash it feels like a big family reunionrdquo she adds
Each Global Rally sees over 7000 FBOs coming from 106 countries and runs on an extensive itinerary comprising training sessions lots of entertainment and unique experiences Having previously hosted the rally in Hawaii and London and heading to Johannesburg in 2016 2015 was the year for Singapore and for Asia
ldquoWe are always looking for new and exciting destinations to take our FBOs We want to make our Global Rally lsquoan experience like no otherrsquo and know that it begins with the destination selectionrdquo
While the country naturally holds up as an attractive tourist destination Hower shares that Singapore was also chosen in part due to its history that parallels Forever Livingrsquos brand values Drawing similarities to Singaporersquos founding father Lee Kuan Yew and his passion to create a safe and prosperous society for its citizens Forever Living Productsrsquo CEO Rex Maughan thrives on a similar belief of helping people from all over the world look better feel better and achieve their dreams
ldquo
42-44 Delve Into Singaporeindd 43 24515 1142 am
44JUNE-JULY 2015
Putting an incentive program of such scale is no easy feat Forever Living worked closely with Pacific World to ensure seamless logistics for travel meal planning and activities
ldquoWe worked really hard to ensure that our attendees feel like they are getting a luxury experience where wersquove thought of and arranged everything You really have to think of everything ndash how the attendees will feel when they arrive at the airport what their first impression of the hotel is the convenience of getting around what activities they enjoyrdquo Hower says
Some of Singaporersquos local culture and experiences were brought into the program this year Qualifiers were brought to Sentosa Island for a fun-filled day culminating in a beach party feast and entertainment Top
qualifiers were treated to a special dinner at Gardens by the Bay followed by drinks and desserts at Ku De Ta ndash arguably Singaporersquos hottest night spot on top of Marina Bay Sands Throughout the program there was cultural entertainment infusing Chinese and Indian influences and many opportunities for FBOs to try the local cuisine
ldquoSingapore was a fantastic incentive travel destination The melding of the cultural history with the modern Marina Bay Sands gave our Forever Business Owners a luxury destination and a cultural experience they couldnrsquot have found anywhere else Singapore was clean safe and easy to get around Our Forever Business Owners enjoyed visiting Sentosa sampling local cuisine and exploring everything Singapore had to offerldquo Hower says
ingapore was a fantastic incentive travel destination The melding of the cultural history with the modern Marina Bay Sands gave our Forever Business Owners a luxury destination and a cultural experience they couldnrsquot have found anywhere else Singapore was clean safe and easy to get around Our Forever Business Owners enjoyed visiting Sentosa sampling local cuisine and exploring everything Singapore had to offer
ldquoldquoS
Team Japan Endless entertainment
ASHLEY HOWERDirector of MarketingForever Living Products
42-44 Delve Into Singaporeindd 44 24515 1143 am
KLCC_10YAC_micenetAsia_ad01_0615ai 1 4315 848 AM
45 KLCC ADindd 45 13515 839 pm
46JUNE-JULY 2015
30 MINUTES WITH ALOYSIUS ARLANDO CEO OF SINGEX HOLDINGS PTE LTD GAVE BIZ EVENTS ASIA A LOOK INTO HIS VISION OF A SUSTAINABLE CONFEX BUSINESS MODELWORDS EL KWANG
With a vision to be the leader in the APAC business events industry Aloysius Arlando has no intention to rest on his laurels Since his appointment SingEx has invested a few million dollars in doubling staff strength and conducting robust research in curating events like the Internet of Things Asia which saw more than financial gains for the organisation and its customers The motivation to establish a more sustainable business model and the appreciation of the event subject matter saw the implementation of a two-prong approach in venue management and creating new industry-relevant business events that do not conflict with existing ones
ldquoWhether it is the eventrsquos return on investment or objective companies are looking for good return and value derived from matching buyers and
CREATIVITY TAKES BUSINESS CENTRE STAGE
DelveInto
THE GROWTH OF INTERNET OF THINGS (IOT) ASIAIOT ASIArsquoS GROWTH IN 2015NUMBERS FROM IOT ASIArsquoS INAUGURAL EDITION IN 2014
44 sponsors and exhibitors representing 13 countries10 increase 2100 trade visitors and conference delegates 288 growth
41sponsors and exhibitors representing
11 countries
A total of
1630trade visitors and conference delegates
58 speakers representing 15
countries presented at the conference
85 speakers from 16 countries presented at the
conference (almost double the of speakers)
4648 Delve Into Singapore SingExindd 46 24515 1143 am
When you choose the Fairmont Singapore and Swissocirctel The Stamford you gain access to more than 70000 square feet of state-of-the-art and multi-functional conference and meeting space at the Raffles City Convention Centre Strategically located at the heart of Singaporersquos business district just 20 minutes away from the airport enjoy unparalleled convenience and accessibility Our team of outstanding conference concierges offers support every step of the way and helps ensure that your meeting or event is a rousing success each time
For reservations please call +65 6431 5534 email salessingaporefairmontcom or visit wwwfairmontcomsingapore
THE CHOICE FOR MEETINGS
47 Fairmont Singapore ADindd 47 13515 825 pm
48JUNE-JULY 2015
sellers as a business solutionrdquo said Arlando
The process of creating events ndash whether it is based on a national agenda like Singaporersquos wish towards hosting more healthcare events or opportunities identified through research on key industries to drive tomorrowrsquos growth ndash could take six to nine months
Arlando explained that each curated event should have a lifespan of five to 15 years It must meet the evolving needs of the industry and marketplace while flexible enough to allow the event agenda to morph with the changes in technology or other trends One perfect example is the way traditional exhibitions have morphed into CONFEX (conference-exhibition) multi-faceted platforms to drive engagement through meaningful content shared at conference sessions and business connections and exchanges on the exhibition floor
hether it is the eventrsquos return on investment or objective companies are looking for good return and
value derived from matching buyers and sellers as a business solutionrdquo
ldquoldquo
ALOYSIUS ARLANDOCEOSingEx Holdings Pte Ltd
W Throughout the interview the humble and pensive leader used the collective ldquowerdquo more often than ldquoIrdquo in his sentences When it comes to leadership and talent discussions Arlando expressed his passion for meeting people from all walks of life He ensures his team is a good mix of background and professional attributes His team is important to him
ldquoWe respect our teamrsquos personal moments of needs whether it is new working mothers or one who becomes a carer for the family As human beings if we can take care of our family needs we have won half a battle (in life)rdquo
Arlando keeps his team engaged through no-strings-attached coaching and transparent communication With a big smile and coy laughter Arlando defined the importance of transparency by saying that he graciously obliged when his team asked him to smile more frequently
EVENTS CREATED BY SINGEX
$$$ CONVERSION
KEY INDICATORS OF SUCCESSszlig Client feedback on successful connectionsszlig No of deals and business converted
szlig WasteMET Asia 2012 amp 2014szlig Last Mile Fulfilment Asia March 2015szlig RehabTech Asia March 2015szlig Internet of Things Asia 2014 amp April 2015szlig Radiology Asia May 2015szlig WasteMet China July 2015szlig Green UrbanscapeAsia 2013 amp November 2015
szlig RSA Conference Asia Pacific amp Japan 2013 2014 amp July 2015
szlig International Conference on Sustainable Development 2013
szlig ASEAN Business and Investment Summit 2014
NEW-TO-MARKET EVENTS
MANAGED EVENTS
617 BUSINESS CONNECTIONS made at the inaugural Last Mile
Fulfilment Asia 2015 in March 2015
403 SUCCESSFUL MEETINGS conducted at the exhibition floor
S$122 million worth of deals generated from inaugural Greenurbanscape Asia 2013
4648 Delve Into Singapore SingExindd 48 24515 1143 am
49JUNE-JULY 2015
Quay Room
CITY ESCAPEA RECENT STAYCATION AT
PARK REGIS SINGAPORE SHOWS THE POSSIBILITY OF GIVING YOURSELF OR YOUR MOST DESERVING
EMPLOYEES A BREAK EVEN IN THE MOST BUSTLING
PLACES IN A CITYWORDS GINA SIN
Just a stonersquos throw from one of the most vibrant entertainment scenes along a historical riverside known as Clarke Quay the 202-room Park Regis Singapore would do well for business retreats
Surrounded by lush greenery Park Regis Singapore was first opened in 2010 and has recently completed a SGD3 million (USD22 million) facelift that saw the reception move from the ground floor to the third a new all-day dining FampB venue upgrades on bed items and a complete makeover of the lobby meeting room and rooftop bar
Stretch the lethargy away in the morning with a poolside yoga class where a refreshing waterfall cascades into the 25-metre-deep pool Then
refuel with a power-packed breakfast at Twenty3 Drink amp Dine with the wide variety from its buffet selection
Clarke Quay may be popular for its nightlife but there are also lots to explore such as the numerous hipster cafeacutes bars and restaurants within the vicinity Hotel guests get 10 percent off their bills of participating food and beverage outlets by presenting their room cards
Visit the Asian Civilisations Museum located close by or attempt the adrenalin-pumping G-Max Reverse Bungy along the riverside Choose to
Singapore River Cruise
dine in one of the restaurants or head back to the hotelrsquos Royal Pavilion for their signature Cantonese dishes such as the Royal Smoked Duck and the Wok-fried Mashed Fish Noodle with Lobster
Sign up for one of Park Regisrsquo cocktail classes as a team-building activity for up to 10 guests by June 2015 or conclude meetings with a sunset cruise disembarking from the quayside Watch as the sun sets and the neon lights of Boat Quay and Clarke come to life Spot landmarks and bridges such as the Raffles landing site the Merlion and the Cavenagh and Coleman bridges End the day with more cocktails at Revive the hotelrsquos rooftop bar that is not opened to public until the fourth quarter of 2015 It can be hired for intimate cocktail events of up to 50 guests with outsourced furniture
An incentive package featuring some of the activities mentioned above is available for corporate group bookings until the end of the year
49 Delve Into Singapore Park Regisindd 49 24515 1144 am
Hongkong
26 - 27 August | Grand Hyatt Hong Kong
50 ACTE ADindd 50 13515 823 pm
CMY
51 Pacific Worldc ADindd 51 13515 752 pm
Twice the percentage of Buyers than in 2013 expect to conduct business valued at over
1million
The 23rd ITampCMA and 18th CTW Asia-Pacific
29 Sep ndash 1 Oct 2015Bangkok Convention Centre at CentralWorld
Bangkok Thailand
Incorporating Luxury Travel
Exhibitors amp Sponsors Corporate Travel ManagersConference DelegatesMedia | Corporate Travel
Exhibitors | MICE amp Luxury TravelBuyers | MICE amp Luxury Travel | Association Professionals amp ExecutivesMedia | MICE amp Luxury Travel
wwwcorporatetravelworldcomapacwwwitcmacom
Look At What We Achieved In 2014
Over 2500 MICE and Corporate Travel professionals including association executives and luxury travel buyers from 55 international territories
84 of Exhibitors expect to receive orders within a year
40 of Buyers confirmed procurement on-site with Exhibitors
Host CountryOrganised By Supported By
gtURXP[ltTSXP
4]S^abX]VP]SBd__^acX]V0bb^RXPcX^]b
Industry PartnergtURXP[0Xa[X]T gtURXP[ET]dT lt^Q[XT0__Pac]Ta
ltTSXP0U[XPcTb
Very impressed with the overall organisation quality of buyers and
remarkable welcome reception euromic Belgium
Exhibitor | Christophe Verstraete Executive Director
Great avenue to obtain research information from diverse regions and
destinations Association of the Polish Media Poland
Media | Robert Pawelek Journalist
I got to renew or discuss contracts and build new relations Panorama-Medica Group Co Ltd Thailand Buyer | Katherina E Lempert-Dober Chairwoman
The discussion session was a good sharing session for all my peers Gemalto Singapore Corporate Travel Manager | Jean Bey Senior Buyer - Asia
52 ITampCMA BKK ADindd 52 13515 806 pm
53JUNE-JULY 2015
THERErsquoS NOTHING LIKEAUSTRALIA
Produced by Business amp Tourism Publishing Asia Pte Ltd and Business Events Australia wwwbusinesseventsaustraliacom wwwbizeventsasiacom
53-68 Australia Supplementindd 53 24515 400 pm
54JUNE-JULY 2015
UNLOCKINGAUSTRALIArsquoSNEWEST TREASURE
The Adelaide Convention Centre welcomes the world to its new state-of-the-art facilities designed with the event plannersrsquo future requirements in mind It is surrounded by premier entertainment sporting and medical precincts and set on the cityrsquos revitalised waterfront district
Find out more about our brand new building at adelaidecccomau
53-68 Australia Supplementindd 54 24515 1145 am
55JUNE-JULY 2015
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56JUNE-JULY 2015
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57JUNE-JULY 2015
53-68 Australia Supplementindd 57 24515 403 pm
58JUNE-JULY 2015
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59JUNE-JULY 2015
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60JUNE-JULY 2015
Discover a zoowithout fences
THERErsquoS NOTHING LIKE AUSTRALIA FOR YOUR NEXT BUSINESS EVENTPLAN NOW VISIT AUSTRALIACOMBUSINESSEVENTS
TAU0105_297x420_Zoo_V1indd 1 11052015 520 pm
53-68 Australia Supplementindd 60 24515 1145 am
61JUNE-JULY 2015
Discover a zoowithout fences
THERErsquoS NOTHING LIKE AUSTRALIA FOR YOUR NEXT BUSINESS EVENTPLAN NOW VISIT AUSTRALIACOMBUSINESSEVENTS
TAU0105_297x420_Zoo_V1indd 1 11052015 520 pm
53-68 Australia Supplementindd 61 24515 1146 am
62JUNE-JULY 2015
53-68 Australia Supplementindd 62 24515 404 pm
63JUNE-JULY 2015
AD
EXPERIENCE WORLD CLASS OPENING DECEMBER 2016
Artist impressions courtesy of Hassell + Populous and Darling Harbour Live
Introducing a new world class convention exhibition and
entertainment destination on Sydneyrsquos sparkling harbour
With an integrated design and best practice facilities you will
be within walking distance of Australiarsquos largest business district
financial centre and hub of thought leadership and innovation
ICCSYDNEYCOMSALESICCSYDNEYCOM +612 8297 7600
MANAGED BY AEG OGDEN
THEATRE EXHIBITION CONVENTION
53-68 Australia Supplementindd 63 24515 1146 am
64JUNE-JULY 2015
53-68 Australia Supplementindd 64 24515 404 pm
65JUNE-JULY 2015
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66JUNE-JULY 2015
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67JUNE-JULY 2015
E X P E R I E N C E U N F O R G E T T A B L E E V E N T S
S Y D N E Y rsquo S M O S T U N I Q U E V E N U E
A U S T R A L I A NT E C H N O L O G Y P A R K
CONFERENCES I EXHIBIT IONS I CORPORATE MEET INGS
TRAINING I FASHION I PRODUCT LAUNCHES
AND MUCH MORE
salesatpcomauPh +61 2 9209 4220wwwatpcomau2 Locomotive StreetEveleigh 2015
53-68 Australia Supplementindd 67 24515 405 pm
68JUNE-JULY 2015
AD
Contentindd 5 261114 1051 am53-68 Australia Supplementindd 68 24515 1146 am
69JUNE-JULY 2015
Engage
From April 30 to May 10 a total of 235 million visitors ndash including 153000 international attendees ndash took part in 200 events conducted throughout host venue Coex from culture exhibitions and conventions to promotions performances and even a beer festival all of which served as an effective marketing platform for the clusterrsquos stakeholders
Among the major events Asiamania a multi-nation business and cultural trade show running from April 30 to May 3 included promotional booths from Korea Japan China and Russia each exhibiting various cultural assets from across the region Contributing to the local MICE presence was the Seoul Tourism Organization whose promotional stand was modeled after
C-FESTIVAL IN SEOUL DRAWS
GLOBAL AUDIENCETHE INAUGURAL
ldquoC-FESTIVALrdquo PROMOTED THE
CAPABILITIES OF A NEWLY-FORMED
GANGNAM-BASED ldquoMICE CLUSTERrdquo
OF EVENT VENUES SHOPPING AND
ENTERTAINMENT PROVIDERS
Seoulrsquos ancient city walls while the Korea Tourism Organization stand introduced visitors to other national destinations Other key events included a ldquoCulture Techrdquo fair and a ldquoCreative Urdquo exhibition zone The festival was organised by the World Trade Center Seoul MICE Cluster Committee
Created to increase competitiveness and allow for joint marketing strategies among members the MICE Cluster initiative unites 13 major companies involved in the business events community including and surrounding Coex which along with the nearby Korea World Trade Center was recently designated a ldquoSpecial MICE Tourist Zonerdquo by local government agencies Members also include business hotels department stores entertainment complexes PCOs and more such as Korean entertainment agency SM Entertainment which appointed K-pop stars EXO as official C-Festival ambassadors
In addition to the festivalrsquos promotional benefits for its members the ROI across 11 days also demonstrated the effectiveness of the event The Coex Seven Luck Casino a foreigners-only
venue for example saw a 401 percent increase in custom compared with the same period in 2014 while the five-star Grand InterContinental Seoul Parnas ndash also part of the complex ndash saw a 209 percent increase in room occupancy over the same comparative duration
ldquoThrough our first C-Festival we were able to see both new growth and the take-off of the MICE industry which is still a new industry for Seoulrdquo said Coex president and CEO Byun Bokyung He went on to affirm his commitment to ldquocontinue building and showcasing diverse content in order for the Korea World Trade Center to become the centre of the MICE industryrdquo
Stephen Kwak an assistant manager at the Seoul Tourism Organization agreed with the growth potential of the C-Festival in the coming years saying ldquoIt helped Seoul by emphasising various tourist attractions that MICE delegates would enjoy visiting during their stayrdquo With the weekend proving the most popular for Asiamania Kwak said that feedback for the Seoul booth was positive with visitors remarking that it ldquowell-represented the cityrsquos diverse offeringsrdquo
Love Heart Project
WORDS BEN JORDAN
69 Engage Coexindd 69 24515 1149 am
70JUNE-JULY 2015
Engage
With many UNESCO-heritage listed sites and venues in the world to choose from one group chose the much revered West Lake in Hangzhou as the centrepiece for an event Some 90 guests from Canadarsquos York House School travelled to the picturesque destination for a cultural trip planned around a golf tournament
The guests arrived at Hangzhou Sofitel Westlake Hotel on the first day What awaited them was a lavish welcome cocktail and gala dinner set up at the Sky Garden with views of West Lake as its background
The next day was where the program truly began Guests were divided into two groups ndash the Golf group and Parents-Child group ndash according to what guests preferred The group for golf headed for a friendly tournament at Fuchun Resort Golf Club while the other enjoyed a spa session and a tea tasting ceremony The children spent time at Zoo Coffee a creative club located in a shopping mall where its unique set-up resembled a quiet forest wonderland with a myriad of wild animals
Guests then went for a boat ride over West Lake and watched a large landscape live performance created by three renowned directors ndash Zhang
WEST LAKE STORY
A TRIP PLANNED AROUND HANGZHOUrsquoS REVERED WEST LAKE TELLS OF THE DESTINATIONrsquoS RICH
CULTURE AND SCENIC STORIES
Yi Mou Wang Chao Ge and Fan Yue Guests visited the largest isle in West Lake which is called ldquoThree Pools Mirroring the Moonrdquo and covers an area of 6000 square metres The shadow of the isle the elegant garden and the scenic beauty combined makes the isle one of the top 10 West Lake attractions particularly popular during the Mid-Autumn Festival
The group also visited the ancient He Fang Street which has a profound history Consisting of the historical commercial civil and architectural culture of Hangzhou it is the best place
to get acquainted with the destination Groups also enjoyed the ldquoSong Cheng Eternal Loverdquo drama which is known as one of the more acclaimed shows in the world The performance describes the hardship of Liang Zhu ancients the magnificence of Song Palace the fierce battle of Yue Gu Jun the song of Liang Shan Bo and Zhu Ying Tai and the song of the white snake and Xu Xian These stories are told through a spectacular display of sound light and stage effects
70JUNE-JULY 2015
Sofitel Hangzhou Westlake Hotel
Golf tournament
70 Engage Hangzhouindd 70 24515 1149 am
71JUNE-JULY 2015
Engage
Aprilrsquos Wine Down Wednesday organised by ACI HR Solutions and Biz Events Asia gave guests the privilege of a first look at the new Club Lounge at Hotel
Jen Tanglin Singapore (formerly known as Traderrsquos Hotel at Cuscaden Road) Over 90 professionals from
the MICE travel tourism and hospitality sectors networked over drinks and a buffet spread with an
impressive display of sweet treats Guests also had the chance to look at guest rooms on the newly revamped
Club Floor The event was sponsored by Hotel Jen Tanglin Singapore and duetto
HAPPY SNAPS
FROM WINE DOWN
WEDNESDAY
71 Engage Hotel Jen WDWindd 71 24515 1149 am
72JUNE-JULY 2015
ćľŅǴŭƀ뼷āĶɽĄŗۍĉדĀϝĀŞ뼵ϾĀЌѠͱກĀěɁǟħކՠĀǚ뼶ĔȏϝĀŞ뼵ЌѠŠěɁǨͳȩĀĄqಌϾr뼷খأćӃɯӍЌѠ˖Ӫˡġ뼷ĉĶǨɶᅆŠڥĀďĄಌϾĀǃɩ뼷ƦϿĠě֏˺ॎӃɯģĝćĞƶѲʑħϢеǙҜಌϾɆԥ뼶ȁˤ뼷ĔĂʿāĶјǭŗqಌϾrǟħ٧Āǂʚ뼶
ľŅǴċʃ뼷āĶćĂȏοȢКɁʸˋˡʭĀʗˡĉՂNjȒŠğʑ뼷ɝŴĶƧħqಌϾrĪǭػ쨵ĖqಌϾrĴ뼷ƣźŴĶԒĞĖƇĬ쨵뼶ӗęĠĀĉĀƫĄ쨰qಌϾrźŴĶԒĞĖŕķ౯ĀЌѠŠԚċЌѠȞײ뼶ȆƻɝӍqۈिrǟħĂċŞҠƣźŴĶԒĞĖƇĬĴ뼷āĶǨīĖĀĄ쨰NJ뼵Ġʻ뼵Ljǥ뼵ݶиĀʇҌŠȱਢɁ뼶
ឧࡢ뼷ભȘʆĉˍĂĀۈिȢćᎴŐ뼷Ʀďě֏ˡĎĸ뼷ۈिŞҠஅƧĂԿԵĈवƺĀęኧ뼷ڇۃŎƼЍĀԄӪӃɯĉՂǡϰ뼶āĶȠƱ뼷ĔĂԿęĀ
ኧďĄࡒĀNJ뼶ȁˤ뼷āĶјǭŗလिNJۈǟħĔĂʿĀǚǦ뼷ŗĸdžفĀƄਬƺ뼶လف˧ǘdž뼷χƎǢĈԣŭĀ뼷ĄġŚŕƳĀهƞ뼷ԵĈqġŚσفƥيrĀݔ؆뼶அƧƜƚॸćॸĂɁƜƚĂƟ뼷фĘĀလفӲ˴ƄΡȸĠɹ뼵śĠɹ૨뼷ĝđħфĪҍ۵ӲĂśȥſƄᐻĀσ뼶ƄΡۈिŞҠƧƍͳ뼷ƄΡȺໆѲĈĠĬϵɘ뼷ۈि˧ăěģăˆϚȺNJĀ뼶
ćĔċˊʃ၅٧ƀ뼷źāĶĎĂŐΥҨqಌϾrĔċӛʚ뼷ĞĂĞǨͳȩĀĖЪĄƇĬ쨵Ⱥǰ뼷ಌϾ˄ăĂǭđᔐ쨱ಌϾģăĂǭ୨ăĻӍ뼶ŮđāĶҕċԳʇĞĂĞ뼷ȺǰāĶƲĐĝŀƜćಌϾƥġ쨰NJ뼵Ĵǎ뼵Ծ뼵ϔϙŠ뼷ĔĂȏŢāĎĸďĄಌϾ뼶ůķƜćȆĪ뼷ƓěŀƜġĀŇƂ뼷ŕȶđĀĄģđΓīΰĢŹ뼶ڒ
Ƿ୯փఔŨ쨗
ಌϾħˀ좄
ŭʃʃ
ǚтƂύĘʄӃɯٲ뼶ɑջ୯ѮąƬϢеϨȉʇĀ
ȶđȡ뼶
$KXGPVUۈि뼷KDVOſŚĂĀۈिϱǭɆ
$KXGPVUۈिĄŗĪƯĀě˴ӍϱǭЋƶɆ
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ɽৠ٧elbizeventsasiacom
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Ѻᙕĉginabizeventsasiacom
ఫઽ
ৠ٧kristiebizeventsasiacom
72JUNE-JULY 2015
72 Chinese Editorial Lettersindd 72 24515 1150 am
73JUNE-JULY 2015
73MAY 2015
ƼЍ˗ՅЌѠ˥ʿಌϾЌѠˡϘċȞײʗ२ĉƯ뼷ħಌϾЌѠǭąƼĤĀԶѤ뼷ģǞơըdž˽ȞײŢƍͳಌϾӃDŽĀăגɸɾ뼶˗ՅЌѠ२ĉƯȜƍͳѲʹȉಌϾժΆʪʸćĂŐ뼷ƯʭѲʹҺʓа뼷ɡӴĀԜӍࠒΙĀ˝ՊƑħϭދ뼶ȮύNjęϙѲʹ+CEQDWEEKѲʹ˄ύʕᘶƋʕǟĀĻːࢬѱΙǝ뼷ĖƋʕďĀՒŞጣ뼷ǞĖƬԐԵ뼷ఁบጣ뼷৯χƯغĉ˴˖뼷ƲĂċժΆĝɩĖߙϜߝ뼶
ć˗ՅЌѠ२ĉƯĘ뼷ȜĈʈʞɩľߙϜাۋĀƯغĉ˴ΏDŽ˖Ӫ뼷ȺġಗĂǩDŽ؈ǂೀ뼵Ăǩೀ뼵Ăǩ˗Յਓĉ˴뼷ŗӍĂǩƼЍਓϢ˖Ӫǀȗ뼷ŴĶȜࡄħਓϢĘԭċȡĀ˖Ӫ뼶źƲʞऒĀਓϢʠߔಌϾӃDŽĀχ₈Ƭʇ뼶
ĤȀะɸľʞĎĢſŚʘ뼵96뼵չՍȓѣ뼵ՍၽݭDŽ뼵ଔӘݭDŽŠײĀӅśଋąύݔƬЌѠמćĤȀะऄЌѠঢ়ډЌťࢨƬЌѠݔDŽĀмȞॏě뼶ćॏěĘ뼷ڏˡߊͳȩˋśଋਓॏ˽מćƼЍĀŕĤмˡ뼶5ampŚܕߝĈՃȓѣ쨞ĤȀะ쨟ɽઠKUCڱӍěجƖҠӍūǕ쨣Ӄɯ뼵ƱůۈGGJCPԶФ뼷ˤơƜƚħęŝՇҜąĂċĻŗःˤιȸ뼵จęĉȱͶŠąݔƬЌѠŕĤƚяĀĂċݘČƯě뼶
73JUNE-JULY 2015
ɾϒǛТঢ়ЌѠמġŕęĀΪӃࢰȞײǛĎӽȜɘɾϒ⏜ࠑ뼶٩ʹćŭũˡ뼷⏜ࠑǛĎӽʇҌȜшĈǎϢӭ뼷˄ѲĈǚϗᤂːƶМĀěڱӍƜƚɁŞ뼷ಗƪċၰěढ़Šċěڱढ़뼶ˤơş֏ϝĄҬŅŭǛТঢ়ЌѠמȉ1TKGPVCN5GC8KNNCUCPFQVGNQORCP[VFڑ፴ৗڱćǘ⏜ࠑũѲ˟ȷǛĎӽЌѠŗĎĀԨĂċϝ뼶
क़Ś쨞OCTCӘЌѠӍʇҌ҈ثQVGNU4GUQTVU쨟ǘඳୌसӘራҠũѲĀ҈ثӘЌѠ쨞OCTC$CPIMQM쨟ć˥ūڏDŽąοȢКĀũˡ౯К뼶҈ثӘЌѠѲĈǎϢӭ뼵Ăċঢ়ډƄ˪േ౸뼵ĂŝʞǘljڝĀЌť뼵ĂċĐɒذƬʇħМƬĀƄჾКၰěढ़뼷ŗӍƪċĠβĨढ़뼶ĠβĨढ़ĀʋύරඌغŪ뼷ĻźӖĀĢƔʾϞɌʭ뼶ب
73 Chinese Sound Bitesindd 73 24515 430 pm
74JUNE-JULY 2015
ŊĈĉĻŗΞĘʄĄĂǝƄՃĻĨ뼵ĠĠӴĀŚęĝ뼶ȺۍĉדĀटĐę뼵ᇱЉĀΝբŠƍͳĀ϶ᇫሊş֏ĀŀƚໆѲȢĄġŚǀ뼶ȮϾĀʁĤҠ뼵ăߟĀĤĐŞઝǒҠĖōǩĀʋභ뼷ĘʄƄĴƄăćᄏƜƺŠŀƯ뼶
ĘʄĨŪħġŚě֏ˡĀȶ뼷פą؈ŠӃɯٲŢ˺ॎӃɯˡӪĀڇŠ؈ॸဩ뼷ԨĂĈϙʲɫĄˬιʘĀşТ뼷ȺˢϞవȘʆęΝ뼶ăΡǷȮċŚŝǝΝśşǡϰĘʄ뼷ĝĨڨǷŗŕŨĀĴǎĖТ뼶ĘʄӃɯٲŚӃɯਇɘǥːϵŀȩФ뼷ύǘĈŎԭħϔϙĀιʘ뼷ĘʄƲŭĝڇۃąƞęՏŚěڱӍ֏זĖĔƀڏDŽ뼷Ȇġďಗą(QTOWNCวݭġŚę˺ظ뼵ցЍ҈뼷ŗӍɩᕹϝĀĘʄŚĴظঌєŠĘʄŚǗΆ뼶
ϝĀŞϯȗȓѣӍƜƚॸȓѣXGPVU6TCXGNUKCƼЍჼƂɽǀȗCZCPVCUWYCPćă΅ǡŗ+ɮŝĀǻśଋąćĘʄڏDŽĀŚě˺Ӄɯűזě쨞+6JKPC쨟뼶Ŵćˈɩ$KXGPVUۈिਲ਼ɝĴȩФ뼷ĘʄćĔŭƀşŀąňęĀȻ뼷ƦؼĝĄŎᇫሊĀƶˋş֏뼶
qŢǘěغڱĎĸ뼷ĘʄĻĸԵĂНĈϙʲɫ뼷ƦؼąƄՃĻĨ뼶פąЌѠƥʋ뼷ĘʄŃĈňĠăǜՏĀɁŞŗӍԵĈȆŞɡĀբžŴĶ˝Պ뼶r
ěڱɁŞҤćĘʄĘʄшĈϿĠęՏě֏Ɂࢰ뼶ĘʄĤŚűז֏ƺĀŚڇۃġķďĄȺġĂċŕԵזӍƜƚɁࢰ뼷ƦؼģĄĠŭĎŚޱǫʕˡѩŞ뼶ĘʄȘűě֏ġķģĄڏěĀז֏ԨĂċډĀŚě֏ɁŞ뼷ƑĄڏѩĂȸ֏ěƂĀχџ˝Պ뼶ԨĂċџলĀɁŞĄĘʄŚěڱġķ뼶ĔċŗڏѩęՏŚěڱ뼵ԄӪΡƦʄʭʋĀěڱġķŞހŝݖઽͲġķ뼷ʁƶdž
Ęʄě֏ˡLjϋ˓ஸ
Ǘ˸뼷ȉʋභоŚӚ౨եȠʫ뼷ιʘѲƶϔŨຂ뼷ŞȗʞīĐћয뼶ěڱġķшĈĂċǚϗːƶМ뼷ĻગĉĀƄჾՏၰěढ़ŠċęŇăDž뼵ɧϜᰋࡊĀĠβĨěڱढ़뼷ߴĈŕϵɘĀƬڐͶՕӍǜཥѲ뼶ˤʋ뼷ěڱġķʭģѲɪĀʁƶեęЌѠ뼷шĈǎբҍϾϢӭ뼷ѲӍěڱԜӝ˖ӪमƼ뼷ĻӖՏĀěڱŠƜƚ뼶qrƼЍΡ뼵2ʠĉěӍͶԉěڱ뼵ljۈिş֏ݭDŽŭěŗӍġŚŭĘʄȘűěũDZȐၰĝćĔƀڏDŽ뼷˄ɩĖƶ뼶
ĘʄŕĤɁࢰ숯숯Śŝě֏ġķ쩑ӅNJǩ؆ħ0CVKQPCNZJKDKVKQPCPF
QPXGPVKQPGPVGT쨞5JCPIJCK쨟뼷Һ؆q0쨞5JCPIJCK쨟r쩓Āśƍ뼷ȜźϿĠۈƖŞҠĀതڌŢƋᓮƔ˫ɡ뼶Śŝě֏ġķύŚŝԄӪˌŠĘʄ؈ʸǟդӚ뼷ɽӚ౨ǚϗħоːƶМ뼷؆Șʆƥŕ뼶ě֏ġķшĈоːƶМĀبʭ֏ɁŠоːƶМĀبʋ֏Ɂ뼶بʭ֏ɁಗċęՏ֏ढ़Šċ٣ܪևŇĀ֏ढ़뼶ƲĂċęՏ֏ढ़ĀǚϗħːƶМ뼷ևŇĀ֏ढ़קːƶМ뼷խǫߴĻˢТ֏ढ़뼶ˤʋ뼷Śŝě֏ġķģѲĈċęŇăDžĀěڱढ़뼷ĻગĂχƁԮĉăDž뼶ǟħϝǡȘʆĘǚϗŕę뼵njːŕƬĀě֏ෞʸɆϝ뼷Śŝě֏ġķנמˀ뼵ઝǒ뼵Ԑߺ뼵ǘĂɆ뼷ŃѲĈѩȓ뼵Ԅˡġķ뼵ɪЌѠDžѲ뼶
Ĉqʁƶแrƥ؆ĀĘʄŗȺযĀęڇۃĀӃɯѺ۷ࡒNJЪጠŗӍՏĀŚě֏ƜƚǡĎڏѩ뼶
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NJ졿ఫ
74-75 Chinese Cover Storyindd 74 24515 1150 am
75JUNE-JULY 2015
qύǘĈŎԭħϔϙĀιʘ뼷ĘʄƲŭĝڇۃąƞęՏŚěڱӍ֏זĖĔƀڏDŽ뼶r
ːĘʄӃɯٲŚӃɯਇɘǥ
ȞЌѠ뼶ĔŝЌѠŮĈǎϢӭ뼷Ӛ౨ǕǻύĂƁڝƬĀūǕݱɽˌ쨞Ӛǘŭͳ쨟ǨϐӚƦŪ뼶
ĻગĠǩਓϢ뼷ƦؼшĈۍĉٵґĀƬסĐɒذŠʕђĀϜٲ뼷ґʸˈƞՏĀƜƚ뼶ĀѲʹĄǘŗǡΟǼĀϜٲϐҜȥŪ뼷ƧȺŒŞ΄ąˈľŅȉλĎĀȗЯ뼷ŐଟĀŬǰƅ뼶
ԨĂċກĀɁŞקĄк˟뼶к˟ĄĂċמඵӭŠЌťǘĂɆĀ२ĉě˴உǒˌ뼷ŞƳĘʄĀġķŞь뼷ĄĂċʗŦȏˣߜĂċћ뼵뼵ΜĀˬǎ뼶ƜƚॸĻŗಶůĔƀĀˬǎǟħƜƚɁŞ뼷ŕґʸăɸľĉĀƜƚ뼶
ӃɯѺ۷ࡒĘʄшĈযĀ˥ͳΝNJЪጠŠ۵ĠΦࡡ뼷եϒĀՕNJȉŞĤɭɌĀĠƟNJȠઽʸ뼷ŪąĈĀʄ৫NJ뼶ʋභоŚӚ౨űז쨱ĈŎɸľŭĀġŚԽڄӚ౨ȉѲʹɧϜĀԽŠdžͳ΅ăෲĀΝᴂዣχƎঞĄȘʆɯϢĖĘʄĴĀκɯƥŞ뼶ʞǘᐤҠŠ༽ҠĈŎĀࡊŚĀƳߋӭӚ౨뼶ĔȏբžĝĄ˺ॎӃɯͱƜƚǡӍƜƚŶĀŕމŅ뼶
ͻĘʄŮĈŒѧǫԘĀեϒᆶŝԳŠƬďĻˢТĀसӆŠിӆĝĄڏѩě˺ӃɯĴăĻǸľĀӗމƥŞ뼶
ĤNjƄՃĘʄшĈϿĠڏѩęՏŚ֏זŠěڱĀɁŞ뼷Ʀ۵ĠĀϾӍԄӪЌѠģĝшĈϵɘ뼵मĀʗˡěڱѲ뼶ƜƚॸĞߜˣο˩ܪĀɁŞ뼷ĘʄȜĄĆĀŕՊ뼶˝މ
ƜƚॸăҨছ˝Պć06ĘʄڏѩĂɁϜЬƬݔĀ৫Ţ뼶ĔŝΪφĠŭષ۵ĠDŽˡę˺ĀஉǒˌȜ२ĉěǨ뼵ډԐढ़뼵Ќኃ뼵ঢ়ډфŠஉǒˌʪʸħĂɆ뼷ħƲĂʞĎਓǙҜǡǨλĈĀ৫ŢɆԥ뼶உǒˌԵĈĻગĉνӐКٮЌ৫Ţ뼷ͱĉၰěКĀˬǎ뼶ǩŚĀԐढ़ǂೀ)TCPV$TWPUGFGPŃĻħƜƚʔǻǭ˱뼷ŗӖਓϢĀˍ뼶06ĘʄɆƍĀĄћĂƄȕĀȞʞ뼵ՇҜƺŠџݔ뼷ŕґʸ
ćĔƀڏDŽĤмȞşҘě뼵Ĵল뼵ƜƚŶ৫ŢŗӍΡě뼶ǨŗŚōǩȞײƧʑӘϙ뼵ı҈뼵KOO[JQQ뼵ᅱᅧ뼵วѩŴĶĀƜƚ뼶ڏŠɲϜϙĝ˝ՊćĔƀݭ
АҔćĘʄϒʋභƳΟǼĤܪҠʭ뼷๗ŭĘʄȘűڏѩŞĀnjĴѲʹ
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ТŪιͲĔٯĄƦͲȒĀƂ뼷ĻĄۍĉדኁĀĄЌѠӍӃɯ˖ӪˡĀߊӿϰϰఆĨƚȡ뼷ŊĨӍĴŢϢеɘDŽڥɘ뼶뺭
ćǗŔɫ뼵55뼵ȖŠ)EJCVDžǗŔʘԭħşТĀƎĐ뼷ĉȉĉƥǎĀˈਜঞĄӚӐŠάȱͶŕȶđĀƶК뼶Ţǘߊĉ˴Ďĸ뼷ĈąĔȏǗŔʘĀৗՎ뼷ŢϢеɘDŽɘďȻīΜƦͲڏ뼶Ļ뼷ďϝǡĀŰߧƦҶ뼷ЌѠӍӃɯ˖ӪˡĀߊӿڥఆĨƚȡ뼷ŊĨӍĴŢϢеɘDŽٯɘ뼶뺭뺭
२ĉϢе˖ӪĄࢨˡŪβĀȱਢ뼷ਯȺĄćЌѠ˖Ӫˡ뼶ĂŝśɡĀЌѠκΓīƧźĢŹǜതڌŢƋҠŒũĎ뼷ąĢŹŠതćɳ뼷ĈĠɹ쨵ňĠĴȊ뼷ࡍהŢƋĀڌćϢе˖ӪĔċցΆĘ뼷ЌѠߊӿТăĖЌѠćܦΰɌʐਓϢŦƟĀnjː뼶
ͱϿߊĉ˴ˆ˽ɝĂɝĢŹĔċɝʚ쨰ϢеěǂƚȜŀNjιƈāĀʅȁĄƇĬ쨵ȺǰďĄǥʿĀӷݦȱͶŠϢеĀฑࡄʇ뼶ĂҶŗકƥ뼷ЌѠߊӿƙĀĄqӚӐȱͶrĀŀNj뼷ƦăĄڙᆃĀˈ˱뼶
ljĂċߩղϰϰĄŕՋĀ뼶ƜƚغͱϿĄȁħԚċЌѠȞײ뼵ЌѠĀŞžͱȁЌѠǔɘDŽջĤDžʅȁŢԚĂŝЌѠмŀ뼷ȚЌѠߊӿĈޡȉĔǩದćϢеԒͶ뼷ũ˧ȉŴĶӚӐʸǟȱͶ뼶ȚНʥ쨰ăĻŮʘľǗŔɫͱҽƱĎȉϢеӚӐʸǟȱͶ뼶
ſŚʘěڱȉƜƚŭƼЍěڱ٩ԏ뼷ۈिȜҬφڇʠԄӪӃɯɁ뼷ƦԄӪƜƚȜભŕęˌŒ뼶ȁˤ뼷ĞđćതڌպݰĀě֏ˡġŒĂᤋ뼷ЌѠďκӚӐĂжƬΙ뼵ƬвĀߊӿ뼶
ӍĴŢϢеɘDŽɘĄȌīϢеŕĈвĀƶʑ뼶эɘăȚȩФߊĉ˴ŢϢеŠĔඐŀNjĀȶ˸뼷ģĄƬߊĨƺĀƶʑ뼶ĴǎĄȱਢ뼶ȮŕŶĂơȉϢеԒͶĖĪĂơĀɘăˆ˽ɸľċŇĴ뼶ŚʠϵϢеɆԥϯȗශઆȓѣ49QTNFYKFG˥ʿŢۈƖŞҠě֏ˡɘDŽąĂЬз뼷ʪưФĈĀದćϢеĈߊӿȉŴĶɘ쨱ˤʋ뼷ɸľĀߊĉ˴ΞħŮđŴĶιďΚȥŪӪ뼶ĔċƄࡢħۈƖҠĀߊˌǀȗژąܔѧ쨗
ȁˤ뼷ħąŕęՃʇŞƬߊƯě뼷˄ϢеɘĈвॼ뼷κƙĖŗĪڨǴž쨰s đĈࡄNjŠƱķ뼶ǚŢϢеđϭࡄ
Nj뼷ਯȺĄćƸĀľԘġ뼷ϢеňͲďĨƴśĆĄśǘŬķͱĄȩǚˆޚƦǢ뼶ǞĎ뼷ĈƱķƷĨϢеƱ˖뼷ĂϢеƱ˖뼷ĆŪβĀǴĢƔďƬ뼶߀
s ĠɝũǽКʚϝ뼷˄ɑϢеȀŗĸdž뼶ĔĄĂƞڇϢеϨȉƸĀƤƶʑ뼶ĻŗȮqħƇĬr뼵qƧڒr뼵qƇĬr뼵qɑĆffɑгār뼵qĆĀğʑƧrDžɝƶКũ˧뼶
s ĞѩʑdžɃϢеĀѢˆ뼶ϢеƫĆĀɝʚŶ뼷ăđŮĄӕҢćŦƀ뼷ɝȠȱĀɝʚ뼷ĔƟĆĈĻĨȌīϢеŊĈĞĖĀʋĀƱʜ뼷ģĻŗӚӐŐϢеŢĆĀƱķ뼶
s ыħϢеԵĈҲĀʋ˖Ӫ뼶ϔĄҺ˱ĀȅѮѲʹ˖ӪģӖ
ŗźϢеƴīĆňķ뼷ĨdžɃŴĶĀ뼷ȮƦźŴĶŢĆмŀČƗ뼶
s źϢеƢƅĆdžɃŴĶĀ뼶ěڱĉ˴ƼƔdžɃŴĶߊĝЏʫغĀ뼶ȁˤ뼷ժዓȴ뼷ăđǙᛃ뼷ģăđߣŎǟśѢˆ뼶ȮĆĀɝŠɽʪ뼷ϢеĨѿʓƢƅĆĄdžɃŴĶƥǡǨĸĀƸ뼷ƦؼģěźŴĶƴīĆňժķŠůķ뼶
ʘľȉϢеƥǎĀˈਜŠӍĴĀɘ뼷ăȚĻŗźĆŨэТŪιͲ뼷ƑȶđĀĄĻŗƬĆĀߊĨƺŠϢеĀƫǼ߀뼶
JTKUVKPG)COCTTCĄ49QTNFYKFGɽઠ뼶49QTNFYKFGĄĂؽƖҠۈŝŚʠϵĀϢеɆԥϯȗශઆȓѣ뼷шĈο˩ࡒĀě֏ǀԥ뼶˽ȓѣĪĀۈƖҠӿʗɠħϢеǭȉě֏ȠȱĀјƶ뼶٩ƢނŰ뼷ɑˢˈȉJTKUVKPGԒͶ뼶Ǘ쨰EJTKUVKPGICOCTTCNTCYQTNFYKFGEQO뺭
76JUNE-JULY 2015
qɘăȚȩФߊĉ˴ŢϢеŠĔඐŀNjĀȶ˸뼷ģĄƬߊĨƺĀƶʑ뼶ĴǎĄȱਢ뼶ȮŕŶĂơȉϢеԒͶĖĪĂơĀɘăˆ˽ɸľċ
ŇĴ뼶rCHRISTINE GAMARRA
LRA WorldwideɽઠؽƖҠۈ
ƢԺ
76 Chinese Knowledgeindd 76 24515 1153 am
IBC IBTM China ADindd 50 13515 833 pm
ಌϾ٧
7 Sabah Tourism Board ADindd 7 24515 1235 pm
The Skyline Ballroom McCormick Place West Chicago June 9 -11 2015
Join our elite community at ibtm america
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Connecting the Meetings and Incentives Industry in America
1 IBTM America ADindd 1 14515 854 pm
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2JUNE-JULY 2015
PUBLISHER MANAGING DIRECTOR El Kwang elbizeventsasiacom
DIRECTOR Geoff Batt-Rawdengeoffbizeventsasiacom
EDITOR Kristie Thong kristiebizeventsasiacom
SENIOR WRITER Gina Sin ginabizeventsasiacom
SENIOR WRITER Claire Algarme clairebizeventsasiacom
DESIGN AND PRODUCTION PIXOfanixpixosolutionscom
OFFICE MANAGERRev Karunakaranrevbizeventsasiacom
CONTRIBUTORSszligampKULVWLQHDPDUUDszlig9LFNL+HQJszligHQ-RUGDQ
CHINESE CONSULTANT KH Tok
Biz Events Asia is published by Business amp Tourism Publishing Asia Pte Ltd 51A Kreta Ayer Road Singapore 089008 Tel +65 6337 8781 Fax +65 6337 9060 Email hellobizeventsasiacom Website bizeventsasiacom
Kristie thong EDITOR
kristiebizeventsasiacom
ginA sin SENIOR WRITER
ginabizeventsasiacom
2JUNE-JULY 2015
eL KWAng PUBLISHER
MANAGING DIRECTORelbizeventsasiacom
2-3 First Wordindd 2 2552015 41007 PM
3JUNE-JULY 2015
OUR BREATH OF LUXURY
For years we have placed breath-taking destinations or stunning hotel and venue shots on the cover of the magazine For this special luxury issue we continue to strive for thought-provoking images to depict the term ldquoluxuryrdquo a ubiquitous word in hospitality In the last few months as we sought the definition of luxury through informal conversations at events most answered enthusiastically by naming their favourite destinations and hotel brands We pressed on and asked them to find words that they felt were associated with Asia We received words such as ldquoculturerdquo ldquodiversityrdquo ldquogrowthrdquo and phrases such as ldquopeaceful resortsrdquo and ldquokey business marketrdquo
Seasoned travellers and event planners are accustomed to associating opulence with luxury products We also believe what continues to draw them to Asia is an interest in our culture On that note we decided to put Kun Qu opera on the cover Developed between the 14-16th century under the Ming dynasty in southeast China it is a popular theatrical form and is one of the oldest forms of Chinese
opera still performed today (calling it the mother of Chinese opera) Like event planners Chinese opera performers train hard and prepare for a flawless and memorable performance Despite sweat and tears they hold true to the motto ldquothe show must go onrdquo No matter how modern Asia becomes and how advanced the infrastructure is Asia does not and should not forget its cultural roots
In the special duo-month issue of Biz Events Asia we seek to provoke your thoughts on the topic of luxury as we bring you different interpretations of what the word can stand for While we constantly yearn to spoil ourselves silly on the next luxurious getaway completely free from work or first world worries we often forget that we are already living in luxury ndash of culture time health convenience and wealth Live in the moment and appreciate the little things ndash be good to yourself and donrsquot wait till the next holiday to take in a breath of appreciation
We hope you enjoy this issue
SALES amp MARKETING SINGAPORE OFFICE Michelle Lim michellebizeventsasiacom
Charline Wong charlinebizeventsasiacom
INTERNATIONAL MEDIA 5(35(6(17$79(6 CHINA Mary Yao Email marymhichinacom Tel +86 10 6551 5663 ext 8008
DUBAI Lenora BennisEmail lenorathemediavantagecomTel +971 52 846 6212 SOUTH KOREA Alexander Paik Email apcommnavercom Tel +82 10 5042 1337
9LVLWXVRQOLQHIRUUHJXODUXSGDWHVthroughout the month bizeventsasiacom
Privacy Policy Business amp Tourism Publishing Asia is committed to managing your personal information in accordance with the Privacy Act For a copy of our Privacy Policy please go to bizeventsasiacomprivacy
Printed in Singapore by Sunrise Printing amp Supplies Pte LtdReg no 199002858DPPS 1785042013 (022963)MCI (P) 131022015
Our cover image is courtesy of Shanghai Municipal Tourism Administration Read about Shanghais continued progress as
a business events destination on page 12
JUNE-JULY 2015
Biz Events Asia the only Asia-based media for ibtm america
Biz Events Asia is the official media partner and member of
THAILAND OFFICESanthiti Arunsit Email santhitibizeventsasiacomTel +66 81 422 4997
AUSTRALIA OFFICETanya Brown Email tanyabizeventsasiacomTel +61 408 658 377
3JUNE-JULY 2015
2-3 First Wordindd 3 2552015 41008 PM
4JUNE-JULY 2015
EDITORIAL ADVISORY BOARD MEMBERS
COVER STORY
12
Shanghai continues to attract business events as it grows in economic stature
and prominence while remaining true to culture and innovation
SINGAPOREEnterprise IT
June 2015 | 26000 pax
MALAYSIA10th Malaysia International Dive Expo
Kuala Lumpur | June 2015
CHINAWasteMET China 2015Shenzhen | July 2015
INDONESIAManufacturing Surabaya Series | Surabaya
June 2015 | 7000 pax
MACAUAsia Pacific Regional Internet
Governance ForumJuly 2015
1312JUNE-JULY 2015 JUNE-JULY 2015
CoverStory
One cannot deny the prowess of Shanghai as a global city As a clear representation of Chinarsquos booming economy its impressive cityscape of skyscrapers and modern infrastructure presents a platform of boundless economic and business opportunities From the bustling Pudong district and the sleepless Xintiandi entertainment district to the renowned waterfront promenade Bund Shanghai is one of the most dynamic cities with no end to experiences
Shanghai continues to perform exceptionally in business events in huge part due to frequent and direct air accessibility from other major cities in the world According to Patrick Chen deputy director of Shanghai Municipal Tourism Administration this convenience makes it effortless for Shanghai to attract prominent events that see visitors pouring in from different parts of the world These include sporting events such as the Formula 1 UBS Chinese Grand Prix and Longines Global Champion Tour as well as the revered Shanghai Fashion Week and the Shanghai International Film Festival
Max Jantasuwan global managing director of destination management company and event company Events Travel Asia was recently in Shanghai earlier this year as a hosted buyer of ITampCM China a business events trade show that takes place each year as part of Shanghai Business Events Weekrsquos strong line-up of programmes Commenting on his experience he shared with Biz Events Asia that Shanghai has changed a lot in the past five years in a good way
Shanghai SurgeS onWordS KriStie thong
ldquoShanghai continues to offer a lot to event planners It is very accessible has opportunities for off-site events and has many local attractionsrdquo Jantasuwan said
aLL the SPaCe in the WorLdLarge-scale exhibition and convention venues are aplenty in Shanghai From the steadfast Shanghai New International Expo Center that has hosted the Motor Show for years to the Shanghai World EXPO Exhibition amp Convention Center situated in the city centre large-scale venues are aplenty
in Shanghai The Shanghai International Convention Center is a venue that has attracted large-scale international conferences and business forums due to its integrated hospitality offering Situated in the heart of Shanghairsquos financial and trade zone Lujiazui and adjacent to the ironic Oriental Pearl TV Tower it offers a five-star hotel with 273 river-view rooms and suites on top of extensive event facilities With a total capacity of 3000 guests through a 4400 sq m pillar-less grand ballroom and 30 multi-functional conference halls it is no surprise the venue has attracted noteworthy events such as the Fortune Global Forum APEC Leadersrsquo
Zhujiajiao ancient water town
Yuyuan Gardens
ThE ChINESE CITY TErMEd ldquoPArIS OF ThE EASTrdquo CONTINUES TO ATTrACT BUSINESS EVENTS AS IT GrOWS IN ECONOMIC STATUrE ANd PrOMINENCE WhILE rEMAINING TrUE TO CULTUrE ANd INNOVATION
ldquoShanghai continues to offer a lot to event planners It is very accessible has opportunities for off-site events and
has many local attractionsrdquo
MAX JANTASUWANManaging directorEvents Travel Asia
Summit the 35th Asian development Bank Council Annual Meeting and the welcome dinner of EXPO 2010
One of its newest venue additions may soon overshadow several competitors in the Asia Pacific market The National Exhibition and Convention Center (NECC) has already attracted much hype within both the domestic and international marketplace calling itself the worldrsquos largest exhibition venue Co-built by the Ministry of Commerce of China and the Shanghai Municipal Government NECC offers 500000 sq m of exhibition space with 400000 sq m indoors and 100000 sq m of outdoor display areas The indoor exhibition space includes 13 large exhibition halls each spanning 28800 sq m as well as three smaller 10000-sq m halls ndash all of which are directly accessible by freight carriers It also has over 60 meeting rooms of different sizes with seating capacities ranging from less than a hundred people to three thousand attendees each NECC is a multi-purpose facility offering more than exhibition and meeting facilities it is supported by a commercial centre three office buildings a five-star hotel conference services as well as international cuisine options and entertainment
out oF the BoXShanghai has a healthy number of exhibition and convention venues and also a plethora of luxury and business hotels that offer impressive and well-utilised event facilities however event planners looking for the unconventional will not have their ideas stifled in Shanghai
Event planners can consider a space like M1NT which is a modern-day members club for classy clientele With a combined offering of a destination restaurant cocktail lounge bar roof terrace and night club it can host
Janet Tan-CollisPresident | SACEOS
CEO | East West Planners
Selina ChavryRegional Director ndash Asia | Pacific World
Damion BreustDirector ndash Head of
Event Marketing Asia Pacific | Barclays
Daniel ChuaManaging Director
AONIA MICE
JAPANThe 15th annual meeting of the
Asian and Oceanic Society for Pediatric Radiology 2015
Tokyo | June 2015
4-5 Contentsindd 4 24515 1131 am
5JUNE-JULY 2015
ISSUEJUNE-JULY 15
AUSTRALIACommunicable Disease
Conference | Brisbane June 2015
SOUTH KOREA Korea World Travel Fair | Seoul June 2015 | 100000 pax
TAIWANComputex 2015 | TaipeiJune 2015 | 4000 pax
42 DelveInto Singapore How the lion city stacks up for
business events BONUS FEATURE Behind the scenes of
Forever Living Global Rally
69 Engage Seoulrsquos first MICE cluster draws
over 2 million
70 Engage A Canadian group gets acquainted
with Hangzhoursquos rich culture and scenic beauty
71 Engage Happy snaps from Wine Down
Wednesday in April
Andrew Chan
CEO | ACI HR Solutions
Deanna VargaDirector
Deanna Varga Consultancy
Sumate SudasnaPresident | Thailand Incentive amp Convention Association (TICA)
MD | CDM Thailand
Ho Yoke PingGeneral Manager Business Events
Malaysia Convention amp Exhibition Bureau
(MyCEB)
Max JantasuwanGroup Managing
Director Events Travel Asia
Daniel AswinCo-founderAbsolutions
6 SoundBites
9 TakingTheLead
10 WebSpace
Exploring different interpretations of luxury
36 TalentAndMentor The challenge of making a right hire in Asia
38 Knowledge With a special luxury-themed issue
comes a surprise in this section
Donrsquot miss our special supplementTHERErsquoS NOTHING LIKE AUSTRALIA
53
4-5 Contentsindd 5 24515 836 pm
6JUNE-JULY 2015
GLOBALSojern a performance and marketing platform for travel brands has released its Q1 Global Travel Insights Report based on the
rigorous analysis of more than 8000 travellerrsquos intent data points Thailand emerges as the only Asia Pacific destination in the top 10 with the United States Spain United Kingdom and Italy among them Tunisia and Egypt (pictured) have suffered the ill effects of a recent terror attack and the announcement of tighter visa rules respectively Interest in Cuba from around the world has also
seen an increase after the easing of US embargo
THAILANDAmara Hotels amp Resorts ventures into Thailand with the soft opening of Amara Bangkok in the neighbourhood of Surawong The hotel features 250 guest rooms a rooftop infinity pool and bar on the 26th floor a pillar-free ballroom with a 46 metre-high ceiling and two function rooms built with glass walls that allow natural light to fill the events space
SINGAPOREMore than 60 industry influencers from a variety of travel management companies and corporate end users ndash including American Express CWT Merck Barclays Bank Sarasin and Shell ndash got a chance to hear from Accor corporate hotel representatives as they shared the latest on the grouprsquos 3700 properties worldwide The event was held in a relaxing but sophisticated setting atop Sofitel So Singaporersquos rooftop bar Lisa Meehan director ndash travel card amp meeting Asia Pacific amp Japan of MSD International GmbH (Singapore Branch) found the event a great opportunity to network and meet with the relevant hotel representatives in the group to learn of the latest happenings at Accor
6JUNE-JULY 2015
68 Sound Bitesindd 6 24515 1132 am
29 Sabah Tourism Boardindd 29 16714 1019 pm7 Sabah Tourism Board ADindd 7 13515 755 pm
8JUNE-JULY 2015
GLOBALFour Seasons has unveiled the hotel industryrsquos first fully-branded private jet upping the ante for a fully immersive luxury experience in the air and on the ground From hand-crafted leather flatbed seats by specialised aerospace Italian designer lacobucci and hand-woven woollen carpeting to fine tableware cosy Mongolian cashmere blankets and cabin crew uniforms no detail has been overlooked in meeting the core objectives of comfort and functionality Personalised service experience comes in the form of 10 Four Seasons trained in-flight crew including an executive chef a sous chef a Four Seasons Concierge and a global guest services manager Each Four Seasons journey includes air travel and ground transportation planned excursions all meals and beverages provided throughout the trip and luxurious accommodation at Four Seasons hotels and resorts around the world
VIETNAMStarwoodrsquos powerhouse brand Sheraton debuts in Danang as a beachfront property Scheduled to open early in 2018 Sheraton Danang Resort will feature 250 guest rooms and boast 1066 sq m of meeting and event spaces including two ballrooms and five meeting rooms The signed agreement with Oriental Sea Villas and Hotel Company Ltd follows closely behind the signing of Four Points by Sheraton Danang late last year
+64The average rate of increase in room rates in Macau for Q1 2015 as compared to the same period last year Macau has been actively developing its business events facilities in order to diversify and avoid over-reliance on gaming revenues Hong Kong and Singapore fall closely behind during the same period with an increase of 20 percent and 18 percent respectivelySource HRS Hotel Price Radar
3582 The number of events staged in Vienna Austria in year 2014 which created more than 17000 year-round jobs Of those events staged 1458 were congresses while 2124 were conferences and incentivesSource Vienna Convention Bureau
NUMBERS
JAPANHilton Tokyo Bay has appointed Neil McInnes as general manager McInnes has over 20 years of experience with Hilton Worldwide He was most recently regional director of revenue management for Japan Korea and Micronesia McInnes has also served as cluster director of business development for Hilton Tokyo and Conrad Tokyo while fulfilling the role of executive assistant manager at Conrad Tokyo As general manager of Hilton Tokyo Bay McInnes will oversee refurbishment to the guest rooms on the sixth and seventh floors of the hotel which are slated to be completed in early June 2016
8JUNE-JULY 2015
68 Sound Bitesindd 8 24515 426 pm
9JUNE-JULY 2015
AMITE RETURNS FOR THE SECOND YEARSingapore MICE Forum (SMF)
2015 is bringing back the Asia
Meeting amp Incentive Travel
Exchange (AMITE) this year a
hosted buyer programme that
connects Asia-based suppliers
with thoroughly vetted buyers
from Europe North America
and for the first time Asia
Pacific The inaugural AMITE
last year delivered 21 buyers
representing USD236 million in
business event contracts from
European and North American
countries and 18 suppliers from
eight Asian countries Held
from June 29 to July 3 2015 at
the Sands Expo amp Convention
Centre SMF 2015 is expected
to welcome 750 business event
professionals suppliers and 550
students to address skills and
knowledge gaps in the industry
through networking and training
workshops
JAPAN The Tokyo Convention amp Visitors
Bureau (TCVB) has won the bid for
the 12th Asia Pacific Symposium
on Cochlear Implant and Related
Sciences (APSCI 2019) The win marks
the first time this symposium will be
held in Tokyo and the third time in
Japan following the one held in Osaka
in 2001 and Kyoto in 1996 Over 800
doctors and scientists including 600
overseas delegates will converge in
Tokyo to attend the symposium on
November 5 ndash 8 2019 at Keio Plaza
Hotel Tokyo Prof T Yamasoba from
AUSTRALIAThe Victorian State Government has
announced an investment of up to
AUD210 million (USD168 million) for the
expansion of Melbourne Convention
and Exhibition Centre (MCEC) in the
2015 ndash 2016 State Budget MCECrsquos
activities contribute AUD580 million
to the economy annually and has
exceeded expectations following the
Victorian State Governmentrsquos previous
investment to build the new convention
centre in 2009 The completion of
MCECrsquos expansion is expected to result
in an additional 74000 international
visitors annually creating hundreds
of jobs and providing an estimated
AUD167 million boost to the economy
The Victorian State Government will
work with Plenary and their partners
to negotiate and finalise the proposed
expansion master plan and reveal its
details in the coming months
the University of Tokyo highlights that
the bid owes its win to the continuing
scientific contribution of Japanese
specialists to the Cochlear Implant
(CI) field and from lessons learnt
after their last bid loss in 2013 The
Tokyo Metropolitan Government and
TCVB lent a hand by providing support
letters from the Governor of Tokyo
and TCVB Chairman and assisting
with bid papers
FROM THE
BUREAUX
9 Taking the Leadindd 9 24515 1133 am
10JUNE-JULY 2015
Are messaging apps the future of social media Social mobile messaging apps such as WeChat Line Kakao Talk Viber and Whatsapp are fast becoming popular in offering services such as news and information gaming and payment
Source The World Bank Group News
Marriott launches events-specific website
wwwmeetingsimaginedcom is an innovative Pinterest-
like site that is also available as an app providing ideas
and inspiration for all types of events
The National Geographic has chosen 24 unique boutique hotels across six continents to be in its new luxury hotel collection one of which is the Kasbah Du Toubkal located in the snow-capped High Atlas Mountains in Morocco
10-11 Webspaceindd 10 24515 424 pm
Alison Taylor fulfils her dreamsStarwoodrsquos senior vice-president of sales heads to the US
What you missed online onWWWBIZEVENTSASIACOM
Singapore extends visa for Chinese nationalsThe validity of these Multiple Journey Visas (MJVs) extends to a maximum of 10 years
10-11 Webspaceindd 11 24515 1134 am
12JUNE-JULY 2015
CoverStory
One cannot deny the prowess of Shanghai as a global city As a clear representation of Chinarsquos booming economy its impressive cityscape of skyscrapers and modern infrastructure presents a platform of boundless economic and business opportunities From the bustling Pudong district and the sleepless Xintiandi entertainment district to the renowned waterfront promenade Bund Shanghai is one of the most dynamic cities with no end to experiences
Shanghai continues to perform exceptionally in business events in huge part due to frequent and direct air accessibility from other major cities in the world According to Patrick Chen deputy director of Shanghai Municipal Tourism Administration this convenience makes it effortless for Shanghai to attract prominent events that see visitors pouring in from different parts of the world These include sporting events such as the Formula 1 UBS Chinese Grand Prix and Longines Global Champion Tour as well as the revered Shanghai Fashion Week and the Shanghai International Film Festival
Max Jantasuwan global managing director of destination management company and event company Events Travel Asia was recently in Shanghai earlier this year as a hosted buyer of ITampCM China a business events trade show that takes place each year as part of Shanghai Business Events Weekrsquos strong line-up of programmes Commenting on his experience he shared with Biz Events Asia that Shanghai has changed a lot in the past five years in a good way
SHANGHAI SURGES ONWORDS KRISTIE THONG
ldquoShanghai continues to offer a lot to event planners It is very accessible has opportunities for off-site events and has many local attractionsrdquo Jantasuwan said
ALL THE SPACE IN THE WORLDFrom the steadfast Shanghai New International Expo Center that has hosted the Motor Show for years to the Shanghai World EXPO Exhibition amp Convention Center situated in the city centre large-scale exhibition and convention venues are aplenty in Shanghai The Shanghai International
Convention Center is a venue that has attracted large-scale international conferences and business forums due to its integrated hospitality offering Situated in the heart of Shanghairsquos financial and trade zone Lujiazui and adjacent to the ironic Oriental Pearl TV Tower it offers a five-star hotel with 273 river-view rooms and suites on top of extensive event facilities With a total capacity of 3000 guests through a 4400 sq m pillar-less grand ballroom and 30 multi-functional conference halls it is no surprise the venue has attracted noteworthy events such as the Fortune Global Forum APEC Leadersrsquo Summit the 35th Asian Development
THE CHINESE CITY NAMED ldquoPARIS OF THE EASTrdquo CONTINUES TO ATTRACT BUSINESS EVENTS AS IT GROWS IN ECONOMIC STATURE AND PROMINENCE WHILE REMAINING TRUE TO CULTURE AND INNOVATION
12-14 Cover Storyindd 12 24515 1134 am
13JUNE-JULY 2015
Zhujiajiao ancient water town
Yuyuan Gardens
ldquoShanghai continues to offer a lot to event planners It is very accessible has opportunities for off-site events and
has many local attractionsrdquo
MAX JANTASUWANManaging DirectorEvents Travel Asia
Bank Council Annual Meeting and the welcome dinner of EXPO 2010
One of its newest venue additions may soon overshadow several competitors in the Asia Pacific market The National Exhibition and Convention Center (NECC) has already attracted much hype within both the domestic and international marketplace calling itself the worldrsquos largest exhibition venue Co-built by the Ministry of Commerce of China and the Shanghai Municipal Government NECC offers 500000 sq m of exhibition space with 400000 sq m indoors and 100000 sq m of outdoor display areas The indoor exhibition space includes 13 large exhibition halls each spanning 28800 sq m as well as three smaller 10000-sq m halls ndash all of which are directly accessible by freight carriers It also has over 60 meeting rooms of different sizes with seating capacities ranging from less than a hundred people to three thousand attendees each NECC is a multi-purpose facility offering more than exhibition and meeting facilities it is supported by a commercial centre three office buildings a five-star hotel conference services as well as international cuisine options and entertainment
OUT OF THE BOXShanghai has a healthy number of exhibition and convention venues and also a plethora of luxury and business hotels that offer impressive and well-utilised event facilities However event planners looking for the unconventional will not have their ideas stifled in Shanghai
Event planners can consider a space like M1NT which is a modern-day members club for classy clientele With a combined offering of a destination restaurant cocktail lounge bar roof terrace and night club it can host cocktail parties of up to 600 guests or
12-14 Cover Storyindd 13 24515 1134 am
14JUNE-JULY 2015
Shanghai Maglev Train Waterhouse Nanjing Road
On the Bund
sit-down dinners of 160 guests Event organisers can opt for food prepared by in-house M1NT chef Grant Brunseden M1NT has hosted and catered for a wide variety of events offering a chic touch to product launches fashion shows training and seminars and after-parties Some brands that have used M1NT for events include Ferrari Hermes Jimmy Choo Chopard UBS and Bvlgari
Situated east of Shanghairsquos old town is The Waterhouse at South Bund which consists of a 19-room boutique hotel and an event warehouse Located in the vicinity of the 2010 World Expo site and next to The Cool Docks cultural hotspot the venue has a disorienting yet refreshing design that charms planners in search of something out of the ordinary
The event venue is a pillar-less multi-purpose space converted from a former warehouse Evoking the buildingrsquos industrial roots the 743-sq m warehouse has a double-storey
ceiling and can be easily reconfigured to cater for all kinds of events and formats It can take up to 800 guests for cocktail parties or 500 guests for banquets
Anyone looking for an exclusive but sophisticated space in the heart of old Shanghai can consider Yong Fu Seventeen A members-only club housed in a private whiskey and cigars bar complete with parquet wooden flooring and comfortable green leather armchairs Yong Fu Seventeen can be hired for events of up to 100 guests with the choice of in-house or external caterers On other days it hosts regular whiskey and cigar tastings vertical wine tastings or oysters and champagne evenings
THE SHOW GOES ONWhile the merits are endless as a global city a metropolis that stays true to its roots is one that visitors return to time and again Shanghai retains its history and culture in landmarks such as the 400-year-old Yuyuan Garden the French Concession Region featuring old European buildings in Luwan and Xuhui and the renowned taoist Chenghuang Temple (also called Yi temple) This culture works as a hook for pre- or post-conference tours or incentive travel programmes Groups can visit medieval water towns such as Zhujiajiao located just 50 minutes away from the city centre by bus or take the maglev high-speed magnetic levitation train to Hangzhou or Suzhou
Oscar Cerezales chief operating officer of Asia Pacific for MCI weighs in
Shanghai has a combination of three pillars 1 It enhances relevant business exchange opportunities 2 It has a consolidated industry community 3 It has a leading positioning in market segments such as
finance real estate healthcare logistics and innovation
WHAT MAKES THE CITY OF SHANGHAI UNIQUE
12-14 Cover Storyindd 14 24515 1134 am
15 Hyatt Westin ADindd 15 19515 751 pm
16JUNE-JULY 2015
Mercato Starling
MERCATO Mercato is an Italian restaurant from three Michelin-starred Chef Jean-Georges Vongerichten Located on the sixth floor of Three on the Bund it boasts stylish rustic surrounds with reclaimed wood and warm leather tones exuding familiarity and a sensual feeling of comfort Looking out of the tall glass windows one will immediately feel directly in the heart of a vibrant city but away from the bustling crowds Famous for its seafood house-made pastas and wood-fired pizzas dishes are presented family style allowing for sharing and sampling a bit of everything Our personal favourite is the spicy salami ricotta cheese and broccolini pizza Mercato can also be booked for intimate dinner events with a separate function menu available
STARLINGStepping into Starling can feel like you are being teleported to Southeast Asia Just down the street from Four Seasons Hotel on Taixing Lu the pub evokes a colonial era through huge retro fans soft lighting and quaint birdcages If you are living in Southeast Asia and need some convincing to check out this joint let the cocktail menu wow you with its rum or gin-based concoctions that consist of spices and tropical flavours found in Southeast Asia One of the must-try cocktails is the spicy Tom Yum Colada made with coconut milk pineapple and lime juice The Pandan Collins and Roasted Pineapple Old-Fashioned are also some interesting options These drinks can be accompanied by familiar tastes such as laksa mango sticky rice or beef rendang ndash courtesy of Malaysian chef Brian Tan
TIAN ZI FANG (ॵŔᇇ)This artistic district is a labyrinth of alleys filled with cafes art galleries art deacutecor apartment blocks and craft stores within the area known as the French Concession Spend some time in some of the art galleries or take a stroll in the elegant French Concession itself ndash a 10 square-kilometre district with old residential buildings and heritage hotels and edifices
MAKE TIME COUNT IN SHANGHAIDO YOU HAVE SOME TIME TO SPARE OR A CHANCE TO MAKE USE OF CHINArsquoS 72-HOUR VISA FREE TRANSIT POLICY WE POINT OUT SOME INTERESTING FINDS IN THE GLOBAL CITY THAT MIGHT BE WORTH YOUR TIME
Tian Zi Fang
16JUNE-JULY 2015
16 Shanghai extendedindd 16 24515 1200 pm
19-20 Sheraton ADindd 19 13515 857 pm
amp
0
lt
amp0
0lt
amplt
amp0lt
19-20 Sheraton ADindd 20 13515 857 pm
21 Macao Economic Services ADindd 21 13515 759 pm
22JUNE-JULY 2015
THE LUXURY
ISSUEWE LOOK AT
WHAT LUXURY
MEANS WHEN
GIVEN OUR OWN
INTERPRETATIONS
TheLuxuryIssue
WORDS EL KWANG
KRISTIE THONG
GINA SIN
22JUNE-JULY 2015
Itrsquos common knowledge that the
demand for upmarket or exclusive
experiences increases as Asia
becomes more affluent The growth
of economies see many corporate
companies rewarding high-achieving
employees in the form of top-notch
luxurious experiences And as a larger
and younger demographic worldwide
becomes richer products and services
work harder to find ways to attract
the elite in an increasingly saturated
market
Proving luxury incentive travel
continues to be in demand
Luxperience a three-day event that
aims to be the platform for luxury and
experiential travel in the Australasia
and Pacific region has seen continued
growth The success of the show has
prompted organisers to include a new
program within Luxperience tailored for
business events this year Event buyers
will be able to identify new opportunities
within the luxury travel industry for
incentives or exclusive events while
exhibitors will have a bigger platform
to provide innovative solutions for
meetings and events
Event planners specialising in luxury
experiences are now looking beyond
luxury products Clients are asking for
unique money-cannot-buy experiences
Many of us consider luxury to be in the
form of expensive items and exclusive
retreats while others believe it can
be the simpler intrinsic things in life
that are often overlooked However
we choose to define it one quote by
Karoline Huber of IWC Schaffhausen
(published by Boyden Global Executive
Search) sums it up well ldquoLuxury is
based on emotion and it is people who
create emotional differencesrdquo
22-33 Luxury Issueindd 22 24515 1137 am
23JUNE-JULY 2015
TheLuxuryIssue
OSAKA ndash
JAPANrsquoS SECOND
LARGEST CITYCurate a stellar city adventure in
Osaka and check the next residential
conference or incentive into the 160-
room St Regis Osaka Located on
Midosuji Avenue the Ginza of Osaka
where luxury international fashion
labels reside the purpose-built
five-year-old hotel is the epitome of
luxury Ease delegates into the hotel
with its signature afternoon tea or a
rejuvenating treatment in the Iridium
Spa featuring Sothys Paris
Witness the daily champagne ritual
held in the outdoor Zen garden adjacent
to the lobby on the 12th floor before
heading to The St Regis bar for a glass
of Shogun Mary the hotelrsquos concoction
of the Bloody Mary cocktailThe
THE LUXURY OF CULTURE BRINGING THE BEST OF TWO JAPANESE
LUXURY INCENTIVE CITIES THROUGH THE
CONDUIT OF CULTURAL EXPERIENCES
WORDS EL KWANG
welcome reception can either be held
in the 210 sq m Astor Ballroom or in
Italian restaurant La Veduta or French
bistro Rue drsquoOr Start the next day with
an official meeting agenda in the Astor
Ballroom which also has optional
breakout spaces in the four meeting
suites on the dedicated events floor
With its easy access team-building
activities are in abundance Visit the
190-year-old Kuromon Ichiba Market
for arguably one of the best Japanese
food and seafood in Osaka Another
fun activity for all ages is a visit to
the Momofuku Ando Instant Ramen
Museum where delegates get to
understand the history behind this
post-WWII invention try their hands at
making it and design their own ldquocup
noodlerdquo Those keen to learn more
about the Japanese culture can take a
private behind-the-scenes tour of the
Yamamoto Noh Theater built in 1921
Planners can have the option of having
performers hold coaching sessions
for delegates on the actual performing
stage The art form has been recognised
as a Japanese intangible heritage
in 2006
End the program in Kyoto with some of
the cityrsquos best retail shopping before
bringing delegates to Kyoto for more
cultural elements
The Astor Ballroom of The St Regis Osaka The Library Suite Meeting Room
ldquoAt both The St Regis Osaka and
Suiran The Luxury Collection
Kyoto we believe in assisting our
clients in curating memorable and
experiences that are unique to our
brands The Luxury Collection is
about travellers collecting local
and authentic experiences Let our
hotels be your guiderdquo
FAY-LINN YEOHBrand Director
The St Regis and The Luxury Collection Food amp
Beverage Marketing Asia Pacific
Starwood Hotels amp Resorts Worldwide Inc
23JUNE-JULY 2015
22-33 Luxury Issueindd 23 24515 1137 am
24JUNE-JULY 2015
Suiran a Luxury Collection Hotel Kyoto
HISTORIC KYOTOThere are many forms of relaxation and recovery in the world of luxurious experiences Some prefer retail therapy while others opt for a digital detox by staying in a luxury hotel or resort Embracing and experiencing the traditional Japanese culture and historic sites may reap benefits beyond soul searching Its cultural myths and spiritual integrity continue to distract global visitors from their day-to-day worries a true time out in Kyoto whilst stepping back in time
A 13-minute bullet train ride takes you from the buzzing city centre of Osaka to historic Kyoto the former capital of Japan for 1200 years According to the Kyoto Convention Bureau the ancient city is the cultural heart of Japan It has 17 UNESCO World Heritage Sites on a cityscape dominated by 2000 temples and shrines
SUIRAN A BRAND NEW BREATHING SPACE On the vibrant side of the Hozu River resides the brand new Suiran a Luxury Hotel Collection Kyoto As the first luxury collection hotel in Japan this hotel is perfect for exclusive management retreats or complete hotel book-outs Upon entering the main gates of the 39-room hotel a purposefully-laid footpath leads you on a tranquil trek through a Saryo Hassui cafeacute overlooking the river and misty Arashiyama hills and the hotelrsquos enchanting garden before bringing you to the hotel reception
Off the main reception desk is a 100-sq m Akane function room perfect for intimate welcome dinners of up to 48 guests Enjoy an authentic Geisha performance one of Japanrsquos indigenous wonders Unfulfilled meeting agendas or higher-level business planning can be carried out
in the unobtrusive meeting room or in the smaller 18-sq m Shogetsu room a less formal traditional Japanese setting that comes with its own bathroom and outdoor garden
The luxurious and spacious guest rooms were designed with traditional motifs such as the culturally significant cherry blossom hues in spring and the lush verdure in summer The carpet is a reflection of moonlight ripples on the Hozu River The superior rooms on the upper levels offer views overlooking the hotelrsquos foregrounds and its peaceful mountain and river surrounds whilst the ground floor Yuzunoha deluxe terraces consist of outdoor air baths (onsen) complete with retractable private screen doors for a soak under the healing sun
RECOVERY THROUGH THE ARASHIYAMA CULTURAL HUB The hotelrsquos concierge can assist in designing a customised menu in the hotelrsquos Kyo-Suiran restaurant (a restored building from its 1899 version) or an indigenous exploration of the Arashiyama village located near the hotel Engage the strength of the young and energetic team of ldquoJinrikishardquo which are beautifully-
24JUNE-JULY 2015
Sight-seeing on Jinrikisha
A dish from Kyo-Suiran Restaurant Authentic Geisha performance in Akane function room
22-33 Luxury Issueindd 24 24515 1137 am
25JUNE-JULY 2015
designed small two-wheeled rickshaws and embark on a tour of famous Kyoto landmarks surrounding the hotel Cross the Togetsu (crossing moon) Bridge and visit the Tenryu-ji Zen Temple established in 1339 by shogun Ashikaga Takauji in memory of Emperor Go-Daigo Existing buildings were restored to their closest originals after having gone through eight fires centred by a Zen garden displaying the balance of Yin (rocks) and Yang (water)
The hotel can work with the temple to organise activities such as meditation and hand-copying of sutras This is certainly a place to recharge and restore inner harmony after a productive conference in Osaka Equally wondrous is a Jinrikisha ride around the Arashiyama Bamboo Grove which is a popular site for photography The fresh air along with the staggering height and intense green hues of the bamboo makes one feel that all troubles will eventually come to an end
EXPLORING FURTHERVenture further into other parts of Kyoto Check out the must-see Fushimi Inari Taisha a Shinto shrine dedicated to the gods of rice and sake famous for its two-hour hiking path through the Senbon Torii shrine gates outlined by red overarching frames and fox
sculptures holding a key in the mouths for the rice granary
Head over to Gion district and let your imagination go back in time as your stroll through the alleys of old tea houses some of which are now converted into stylish restaurants and retail shops like Leica As Gion is known as the geisha district it is not uncommon to see Geiko (professional geisha) and Maiko (apprentice) throughout the day There is a large variety of retail shops selling Japanese incense tea and arts and crafts such as ldquokanzashirdquo an ornamental hairpin Rest your feet while indulging in an epicurean experience at the Shimogamo Saryo restaurant set in a
traditional Japanese house since 1856 Post-dinner head for some Japanese sake tasting at Machiya in Gion
BEFORE FAREWELLBid farewell to Kyoto on a high note by planning a series of cultural team-building activities with the Suiran hotelrsquos concierge Team members can embark on a traditional Kyoto sweet-making (Kyo-Gashi) activity conducted by 260-year-old family business Tawaraya Yoshitomi or try Ikebana the age-old Japanese art of flower arrangements End the team-building activities with a traditional tea ceremony and learn how to receive and appreciate a cup of tea in the hotel garden
Team bonding is a crucial component of incentive trips Asians culturally bond over meals Consider organising nightly supper sessions of Japanese Ramen where delegates get to try and compare ramen from different ramen shops Or drive a ldquobest ramen eatingrdquo photo competition through social media channels
RAMEN BONDING
Arashiyama Bamboo Grove
Traditional tea ceremony
25JUNE-JULY 2015
Kyo-Gashi making Sake tasting
Superior King Room at Suiran
22-33 Luxury Issueindd 25 24515 1138 am
26JUNE-JULY 2015
Do you believe there are moments when we can feel the physical halt of time Moments where the rush of everyday life and work commitments take a backseat giving in entirely to a view or feeling so mesmerising it overwhelms you Moments where personal problems cease to matter albeit for a brief moment for the magnitude of your problems feels insignificant in comparison
For me it took standing at the West end of Angkor in Siem Reap and taking in the view of Angkor Wat in its full glory A sharp intake of breath as I marvelled at the workmanship of the intricate Khmer architectural carvings on the walls and pillars constructed in a century that did not have the tools and technology we have today Like all tourists in Siem Reap visiting Angkor Wat was one of the first things on the list Leak the helpful guide assigned by DMC Asia Expeditions explained that Angkor Wat is only one of the many religious monuments in the Angkor area a huge archaeological park that spans 400 square kilometres It comprises a hefty number of remains of the different capitals of the Khmer Empire from the ninth to the 15th century Once a Hindu and later a
Buddhist temple Angkor Wat was built in the 12th century and remains as the only religious centre in the area
After emerging from an extensive brand transformation from micenet ASIA to Biz Events Asia that left us excited satisfied but mentally drained I jumped at the opportunity of visiting Siem Reap in Cambodia a place I knew close to nothing about Siem Reap may be an emerging destination but it is already filled with tourists due to its rich line of historic and religious artefacts The best jobs locals can have in Siem Reap are the ones directly fuelled by tourism ndash as tour guides and in hospitality The high proficiency of the English language spoken everywhere is also a true sign of a thriving tourist destination in Southeast Asia
TheLuxuryIssue
THE LUXURY OF TIME
RETRIEVE LOST TIME AND ALLOW FOR TRUE INCENTIVE CONNECTIONS
THROUGH THE HISTORICAL BEAUTY OF SIEM REAP
WORDS KRISTIE THONG
Ta Prohm
26JUNE-JULY 2015
22-33 Luxury Issueindd 26 24515 1138 am
27JUNE-JULY 2015
27
LE MERIDIEN ANGKOR Despite the lack of existing MICE
infrastructure Siem Reap remains a
viable option for meetings and incentive
programs with its can-do attitude
These are the sentiments of Dennis
Kam director of sales and marketing
at Le Meridien Angkor He shares that
the hotel hosts up to four international
corporate groups a month of which
most come from Singapore China and
Thailand Besides the 200-guest Tara
Ballroom the hotel has an impressive
and well-landscaped garden that works
well for al fresco cocktail parties and
gala dinners of over 1000 guests The
lobby can also be easily taken over and
transformed to the requirements of
the event organiser A popular choice
is having a dinner hosted at a temple
where the hotel has hosted smaller
groups of under 100 guests at the
Kraven temple complete with stunning
lights and warrior dancers
ASIA EXPEDITIONSIn an exotic destination like Siem
Reap it takes a trustable destination
management company to ensure
everything goes according to plan I had
a guide who would go the extra mile to
accommodate any last-minute changes
and knew exactly where to take me
when I asked for something out of the
norm or local Apart from Cambodia
Asia Expeditions has a presence in
Myanmar Laos and Vietnam
SHINTA MANI FOUNDATIONSiem Reap is an ideal destination for
corporate groups looking for a cultural
incentive experience with a strong
CSR element Hiring the local Phare
Circus troupe for an event allows
groups to tick off their CSR KPIs Many
hotels also work with non-government
organisations that help support the local
community ndash be it through education
training or employment The Shinta
Mani Foundation is a registered local
NGO that focuses on three core areas
education small business start-ups and
health care On top of donations USD 5
from a nightrsquos room rate at the luxury
boutique Shinta Mani Club or Resort is
donated directly to the foundation
AN INCENTIVE OUT OF SIEM REAP
The same feeling of time stopping was
experienced through the hours spent
exploring sites such as Bayon Temple
and the ruins of Ta Prohm ndash a temple
made famous by Angelina Jolie in Tomb
Raider We also headed up to the Kulen
Mountain which is not just a popular
tourist site but where many locals visit
during the weekends to relax or swim
under the waterfall
In a beautiful destination like Siem
Reap we are naturally inclined to
switch off making connecting with
onersquos self possible It is where the 24
hours in a day pass seemingly slower
as though the seconds match the pace
of a calmer beating heart Without the
usual modern worries it also motivates
incentive delegates to truly connect
with each other making incentive
programs worth every penny spent
View of Angkor Thom Temple Angkor Wat
Banquet dinner at Kravan Temple
27JUNE-JULY 2015
22-33 Luxury Issueindd 27 24515 1138 am
28JUNE-JULY 2015
Depending on perspectives luxury
can mean catering to an upmarket
audience or simply having the luxury of
space and time and a chance to take a
breather and relax We learnt recently
that Singapore-based Saakalya Travel
is unique in the way that it provides
these luxurious simplicities to busy
professionals away from the bustling
and sometimes chaotic cities to some
of the most beautiful and culturally-rich
destinations in Southeast Asia
The duration of the trips is kept short
and hosted during the weekends so that
they do not eat into the limited time of
busy professionals but yet sufficient
in providing a deeply refreshing and
rejuvenating experience Luxury is what
enriches us be it physically mentally
or spiritually Its value can be found in something true and pure whether that
is attributing significance to the time
and dedication spent on hand-crafting
deacutecor as with the Saakalya Collection
or indulging in beautiful open spaces
of scenery The concept of luxury is a
wholly personal perception
Travel experiences at Saakalya are
centred on somewhere new and
something different Bali is the current
destination that Saakalya explores
with access to a richer variety of
areas and opportunities built on the
connections of Saakalyarsquos managing
director Alexandra Schmutterer
Locations are curated through the
knowledge of locals working alongside
Saakalya to embrace the concept of
TheLuxuryIssue
INTERPRETATIONS OF LUXURY TRAVEL
NOT ALL THAT GLITTERS IS GOLD IN LUXURY
TRAVEL SOMETIMES ITrsquoS JUST A BREAK FROM ALL
THE DEADLINES YOU MAY OR MAY NOT HAVE MET
AND THE LUXURIES OF BEING ABLE TO ENRICH
THE BODY MIND AND SOUL IN TRAVELWORDS GINA SIN
holistic travel Each trip only allows
for up to a maximum of 12 people
in order to maintain an exclusive
and personal experience The
variety of experiences planned
around tranquil surroundings has
been designed to encourage new
passions such as arts cooking wine
tasting (you may be surprised Bali
does have a winery) or yoga taught by
world renowned instructors Guests
will also stay in personal villas in a
luxurious resort maintaining the
feeling of exclusivity and privacy
In pursuit of more exclusive and
unconventional destinations works
are also currently underway to
create such experiences in Thailand
22-33 Luxury Issueindd 28 24515 1138 am
My Magnifique VoyageMy Magnifique VoyageMy Magnifique VoyageMy Magnifique VoyageMy Magnifique VoyageMy Magnifique Voyage
Grand Ballroom
Th e Grand Gamelan
Luxury Pool AccessLuxury Pool Access
SETTING THE STAGE FOR INSPIREDMEETINGStrade AT SOFITEL BALI NUSA DUA BEACH RESORT IS AN INNOVATIVE SET OF VENUE CHOICES THESE COMPRISE 12 FUNCTION ROOMS INCLUDING 2 BALLROOMS ALL OF WHICH ARE WELL-EQUIPPED AND FEATURE NAMES THAT INVOKE DEEP BALINESE MEANINGS AND ENDLESS INSPIRATION YOUR PERSONAL INSPIREDMEETINGStrade PLANNER WILL HELP YOU CREATE A TRULY UNIQUE OCCASION DISCOVER ALL OUR MAGNIFIQUE ADDRESSES IN OVER 40 COUNTRIES ON wwwsofitelcom
DISCOVER OUR MAGNIFIQUE ADDRESS IN BALI
My Magnifique VoyageMy Magnifique VoyageMy Magnifique VoyageMy Magnifique VoyageMy Magnifique VoyageMy Magnifique Voyage
SOFITEL BALI NUSA DUA BEACH RESORT
MAGNIFIQUE EVENTS
TAILOR-MADE MEETINGS IN A STUNNING BEACHFRONT SETTING
KAWASAN PARIWISATA BTDC LOT N5 NUSA DUA
BALI 80363 INDONESIA - TEL (+62) 361 849 2888
H9078SOFITELCOM
JOIN OUR GLOBAL LOYALTY PROGRAMAT ACCORHOTELSCOM
29 Sofitel Bali ADindd 29 16515 652 pm
30JUNE-JULY 2015
LUXURY AT SEATHE GOLDEN AGE
OF SAIL STEALS THE LIMELIGHT AT A RECENT
OFFICIAL MEDIA LAUNCH OF ROYAL ALBATROSS IN
SINGAPORE
WORDS GINA SIN
Some have always seen the appeal of having events held near water whether
it is an outdoor poolside cocktail event or a networking party on a dockside yacht
against the sunset Royal Albatross originally built in 2001 and later acquired
by Tall Ship Adventures Pte Ltd is the latest attention grabber for business
events in Singapore
Once a traditional sail training ship Royal Albatross exudes sheer luxury with its hard-carved wooden interiors sturdy
aluminium masts 22 majestic sails and 60000 LED lights customisable to 512 colours It can accommodate just shy
of 150 guests for day sailing or over 200 guests berthed
The media launch perfectly encapsulated the experience of being on the ship We went on a tour of its 185-square metre
upper deck Grand Salon and five ensuite cabins and enjoyed cocktails and canapes
specially prepared by Clubvivre We watched its crew climb the shiprsquos masts
in preparation for a ride out to Lazarus Island where fire-eaters gave us a warm
welcome and a delicious satay (barbequed meat on sticks) buffet awaited us We
headed back to reality eventually but not before everyone was handed flutes of
bubbly to end the beautiful night
Delve into Thailandrsquos spiritual culture at the Erawan Shrine located in the heart of Bangkokrsquos Ratchaprasong precinct on Ratchadamri Road Proceed with a stop at Grand Hyatt Erawan Bangkok a renowned luxury hotel located just next to the shrine
Despite a lobby constantly abuzz with activity it induces a calming effect on arrival as the fragrant air-conditioned setting cools you down The newly-refurbished guest rooms showcase residential-styled amenities making delegates feel right at home ndash perfect for residential conferences and events The hotel offers event planners an incentive to a rejuvenating experience at the tranquil isawan Residential Spa amp Club
While ldquooptionsrdquo is a key component with creative event buyers the hotel offers a high-end board room a grand ballroom with an eight-
metre-high ceiling as well as The Campus event space which continues to draw hot demand since its launch in 2009 A Singapore-based corporate event specialist feels The Campus ldquoprovides a fun environment that inspires creativityrdquo where delegates can relax and be themselves contributing to ldquobetter communications at an eventrdquo Due to its unique setting The Campus has also started to attract banquets and weddings
With the rise of smaller-sized events and incentive groups ldquothe residencerdquo offers a New Yorker-designed executive residential-styled setting Whether itrsquos pre-event drinks in Apartment 305rsquoS own Gallery or breakout creative sessions in any of the other four luxurious event rooms ldquothe residencerdquo provides a unique environment for planners with the objective to strengthen team spirit and enhance relationships
TheLuxuryIssue
LUXURY IN THE HEART OF BANGKOKEXPERIENCE THE LUXURIOUS FEELING OF SPIRITUALITY COMBINED WITH A HOTEL THAT KNOWS EXACTLY WHAT EVENT PLANNERS NEED
WORDS EL KWANG
The Campus
Royal Albatross
22-33 Luxury Issueindd 30 24515 1138 am
31JUNE-JULY 2015
TheLuxuryIssue
Major hotel chains and their rapid growth in the Asia Pacific region have always gotten most of the attention in business events The rise of independent hotels however has been evident in recent years as the category gains more prominence A Biz Events Asia survey conducted in May revealed that the majority of respondents (95 percent) are interested in independent hotels due to their unique product offering
ldquoTravellers today are looking for authentic and memorable experiences where travel is aspirational and luxury is defined by personal life and style preference at any given time in your liferdquo says Josephine Lim managing director of South East Asia for Preferred Hotels amp Resorts
ldquoIndependent hotels are often borne from entrepreneurial hotel owners with a passion for the art of hospitality They deliver the authenticity of a destination ndash featuring the unique characteristics of specific cultures within their own brand of hospitality that allows discerning travellers to lsquolive like the localsrsquordquo she adds
Also playing a significant role in the rising trend is a growing demographic of high-earning millennials with sizeable disposable incomes looking for exclusivity in cooler trendier and off-beat experiences
ldquoIndependent hotels pay a lot of attention to detail and design aesthetics Though some of them may be smaller the experience is often different and more magical I tend to stay in such hotels if I want a different experience they tend to feel more luxuriousrdquo says Jeanne Hong a 35-year-old finance professional who is also the
THE LUXURY OF AUTONOMY
INDEPENDENT HOTELS OFFER OFFBEAT OR EDGY LUXURY
EXPERIENCES BUT HAVE THEY GAINED THE TRUST OF EVENT
PLANNERSWORDS KRISTIE THONG
The Dhara Dhevi Chiang Mai
31JUNE-JULY 2015
22-33 Luxury Issueindd 31 24515 1138 am
32JUNE-JULY 2015
co-owner of The Snack Guru an online store selling healthy gluten-free snacks
Putting independent hotels within a single alliance has long been industry practice and there are many benefits to doing so An independent hotel under a company like Small Luxury Hotels of the World or Preferred Hotels amp Resorts can save costs by easily tapping into the hotel companyrsquos global distribution channels gain awareness through joint marketing efforts or build continued satisfaction with the companyrsquos loyalty program While individual properties may be overlooked when pitching for corporate business joining a hotel company offers them tender opportunities with multi-national corporations
These independent hotel companies have been gaining traction Worldhotels welcomed seven new members in the first quarter of 2015 adding to its portfolio of nearly 500 properties worldwide Small Luxury Hotels of the World has announced at least eight member hotels and resorts of which several will be opening throughout the year Meanwhile Preferred Hotels amp Resorts introduced six new properties ideal for the business events market that will be scheduled to launch by the end of 2015
A CHAIN GOES FREEIn early 2015 Starwood Hotels amp Resorts announced the launch of its 10th brand that now falls within its extensive portfolio Tribute Portfolio promises owners Starwood Preferred Guest (SPG) members and guests
the ability to ldquostay independentrdquo with a selection of independent upscale hotels in high-demand destinations While falling under the new brand name the independent hotels within the portfolio will maintain their own unique identities and continue to promise boutique service
Adam Aron chief executive officer of Starwood adds that the mission of the new brand is to ldquobring great hotels in great destinations to loyal SPG members who make up more than half of all Starwood staysrdquo As with Starwoodrsquos other nine brands SPG members will be able to earn and redeem Starpoints at Tribute Portfolio hotels and enjoy in-hotel elite tier benefits such as upgrades welcome amenities late check-out and more
NUMBERS FROM THE SURVEY
LEADING HOTELS OF THE WORLD SMALL LUXURY HOTELS OF THE WORLD
95list something new and unique product offering as reasons why they will go for an independent hotel
35 will take into consideration loyalty programs when considering the use of an independent hotel
Event planners have stayed with a member hotel in these hotel companies at least once
ITrsquoS ABOUT THE SERVICEThis recent development from Starwood may put independent hotel companies on alert in particular due to Starwoodrsquos strong and global branding as well as its loyalty program While many independent hotel companies offer some form of loyalty program most are only beginning to find a footing with loyalty programs specifically for event planners Elaine Macy senior vice president group sales for Preferred Hotels amp Resorts revealed that a meeting planner loyalty program is currently undergoing a Beta testing in North America under iPrefer the companyrsquos point-based guest loyalty program It was introduced in early 2015 to offer planners points for actualised revenue from rooms booked
Royal Palm South Beach Miami Starwoodrsquos first Tribute Portfolio feature hotel
22-33 Luxury Issueindd 32 24515 1138 am
International Starfor Leadership
in Quality Award 2013Gold Category
Certificate of Excellence2014 WINNER
One World Hotel
Find us on
first avenue bandar utama city centre 47800 petaling jaya selangor malaysia toll free domestic 1300 88 7888 toll free international 1800 88 7888tel 603 7681 1111 fax 603 7681 1188 email enquiryoneworldhotelcommy website wwwoneworldhotelcommy
Half Day Meeting Package from RM218 per person per day
Full Day Meeting Package from RM228 per person per day
2015 Meeting Packages
Meeting faci l i t ies recognised by the world
At the 5-star One World Hotel you can expect ample space luxuriously appointed with spectacular chandeliers and state-of-the-art facilities including simultaneous interpretation system live feed facility and mood lighting with variable colour setting and free Wi-Fi However what makes corporate functions here extra special is the opportunity to put fun back into functions
Anythingrsquos possible in One World To add some excitement to your next event speak to our Conventions and Events team today at 03-7712 2289 or email cneoneworldhotelcommy
Prices are in Ringgit Malaysia and inclusive of 10 service charge and 6 goods and services tax
ldquoTravellers today are looking for authentic and memorable experiences where travel is aspirational and luxury is defined by personal life and style preference at any given time in your liferdquo
JOSEPHINE LIMManaging Director of South East AsiaPreferred Hotels amp Resorts
at member hotels and already has more than 550 planners enrolled
Perceptions of service standards and event delivery also differ According to survey findings perceptions are pretty much split down the middle when it comes to concerns over an independent hotelrsquos brand standards in event delivery
While some believe the use of an independent hotel for an event may ldquonot be able to benefit from the established international image of hotelsrdquo others feel they offer a less mainstream and more intimate touch while not compromising on service standards Many will take to leisure-focused research through sources like TripAdvisor or rely on word-of-mouth to gauge standards of an independent hotelrsquos ability to host events Some however feel that the overall experience is dependent on the staff and service standards and do not take into account the hotel status
22-33 Luxury Issueindd 33 24515 1138 am
34 Luxperience ADindd 34 13515 841 pm
35 Pullman Bangkok King Power ADindd 35 19515 758 pm
36JUNE-JULY 2015
TalentAndMentor
There is no argument ndash talent is one of the most common and hottest buzz words in business events and hospitality While many companies experience what appears to be a talent crunch in Asia one professional who has spent years in talent assessment and human capital strategies suggests the ldquoright fitrdquo might be the bigger issue
Thomas Wai director for Asia Pacific at Talent Plus Inc says the challenge of identifying engaging and retaining talent differs for a region as large and diverse as Asia Pacific With his work bringing him to over 30 cities in China including the third and fourth tier cities Wai has met ldquogreat people who are driven honest and hardworkingrdquo and seen career fairs in Shanghai filled with tens of thousands of candidates expressing genuine interest Identifying talent is likely to be an issue here according to Wai and the question companies should be asking is if there is a structured and effective interview system in place to identify the right talent
For mature cities such as Singapore and Hong Kong talent retention is at play
ldquoUnfortunately many organisations do not pay sufficient attention in re-hiring their people They pay little focus in developing their potential They focus on peoplersquos weaknesses rather than setting them up for success As a result talented people leave the organisation and recruiters assume that they cannot find people to join themrdquo Wai says
ITrsquoS NOT ABOUT THE MONEYThere is a misconception that salary compensation and benefits are the most crucial investments in employment or talent retention While they used to be the key elements to attracting and retaining talent evolving socio-economic factors along with a thirst for information and constant change brought on by the Internet age have shifted mindsets of working professionals Wai calls monetary benefits ldquosatisfiersrdquo but not motivators
ldquoThe key motivators to truly engage and help us to getting and retaining our performers are recognition one-on-one time mentoring setting them up for success paying attention to them listening to their physical and emotional needs helping them to become significant and allowing them the freedom to be the very bestrdquo he says
We are well aware that a sustainable work force be it in the West or Asia Pacific starts from the top And it may be the hardest but most rewarding step Top leadership will first need to show commitment in building a talent-based culture and demonstrate that they care about their people
ldquoThen you need to understand the DNA of your top performers decode and understand what makes your successful people successful Use these DNAcharacteristicstraits to create an interview as part of your selection consideration when you are considering new candidates or promoting from withinrdquo Wai says
THE LUXURY OF TALENT
SCRAP THE IDEA OF A TALENT CRUNCH WE HAVE THE TALENT IN ASIA BUT DO WE KNOW HOW TO
GET THE RIGHT HIREWORDS KRISTIE THONG
36JUNE-JULY 2015
It is useful to evaluate his potential so as to help him with his blind spots while putting focus on his strengths
On top of constant and open communication Wai recommends ldquostay interviewsrdquo These interviews recognise the achievements of employees and identify subsequent steps for growth
ldquoThis way you would have a better chance of creating a sustainable work force for the future state of your organisationrdquo Wai adds
SUCCESS SHOWSA sustainable workforce translates to a successful business Wai cites the example of the Capella Hotel Group where its property in Singapore continues to enjoy one of the highest occupancy rates since its opening six years ago When the group took over the Ritz-Carlton property in Bali it enjoyed the ldquobest year ever after 17 years in businessrdquo Founder Horst Schulze was quoted in an interview saying itrsquos all about the right hire
ldquoWhat a customer wants is no defects timeliness and caring service How do I know my front office manager is taking great care of my guests I can ensure this by selecting the right talent Somebody that has it in themrdquo
The effect flows through every aspect of the business
ldquoYou could see the positive results from their high level of guest satisfaction guest retention employee satisfaction and ultimately financial rewards for the owner and investors as wellrdquo Wai says
36-37 Talent and Mentor Thomas Waiindd 36 24515 1140 am
37JUNE-JULY 2015
37
ldquo
ldquoThe key motivators to truly engage and help us to getting and retaining our performers are recognition one-on-one
time mentoring setting them up for success paying
attention to them listening to their physical and emotional
needs helping them to become significant and
allowing them the freedom to be the very best
THOMAS WAIDirector Asia Pacific
Talent Plus Inc
37JUNE-JULY 2015
szlig8QGHUVWDQGERWKWKHLUtalents and desires and their weaknesses and blind spots
szlig)RFXVRQWKHLUWDOHQWVDQGcreate platforms for them to exercise their strengths
szligHHSDQRSHQGRRUSROLFIRUyour teams to approach you with concerns suggestions and innovative ideas for growth
szligQGLYLGXDOODFNQRZOHGJHtheir hard work and achievements do it timely and sincerely
szlig5HPHPEHUWRWDNHWKHWLPHto understand why a team member would make the decision they made and why instead of rushing to judgement about a decision
KEEP THE MOTIVATION
36-37 Talent and Mentor Thomas Waiindd 37 24515 1140 am
38JUNE-JULY 2015
Knowledge
IT MAY SEEM OBVIOUS BUT THE STARTLING TRUTH REVEALS A GAP IN HOSPITALITY SALES TEAMS AND THEIR ABILITY TO FOLLOW UP
In this day and age of email SMS Twitter and Gchat personal contact is still the most important way to build relationships In a world of ever-increasing automation and impersonal service a hotel must distinguish itself from its competition Hospitality sales teams need to realise that product and price are very similar in todayrsquos market What will be the clientrsquos reason for awarding a piece of business The relationship with the customer and the loyalty built up over time Hospitality
38JUNE-JULY 2015
THE ART OF FOLLOWING UP
THE LUXURY OF KNOWLEDGE
WE OFFER INSIGHTS FROM TOP INDUSTRY PROFESSIONALS IN A SPECIAL
KNOWLEDGE SECTION GO DIGITAL WITH US BY ACCESSING FULL VERSIONS
OF THESE ARTICLES ONLINE
CHRISTINE GAMARRADirector of Operations Asia PacificLRA Worldwidechristinegamarralraworldwidecom
sales teams must be in the business of building relationships instead of taking orders
A prompt and personal follow-through with the client is the most effective technique to gain commitment Following up not only displays a sense of urgency for the business lead it gives the opportunity to advance the sales process towards a decision The timeliness of a follow-up is another factor that will communicate your reliability to the client A follow-up should not be later than 48 hours after the last communication with the client
An effective follow-upszligHVLQFHUHDQGFRQILGHQWszlig$VNRSHQHQGHGTXHVWLRQVWKDWLQYLWH
the client to elaborateszlig3UREHLQWRRXUFOLHQWOslashVUHVSRQVHVszlig2IIHUVRPHWKLQJRIYDOXHOtilde
for nothingszligHPRQVWUDWHWKDWRXXQGHUVWDQG
what the client is looking for
Read the full article online at bizeventsasiacomluxury-of-knowledge-follow-up
38-39 Luxury of Knowledge_KTindd 38 24515 1140 am
39JUNE-JULY 2015
WHAT SHOULD YOU LOOK OUT FOR BEFORE PENNING AN EVENT SPONSORSHIP AGREEMENT
Exclusivity ndash Most sponsorship agreements would provide some form of exclusivity This is to avoid competitors sponsoring the same event or to avoid association with a conflicting category Where category exclusivity is provided for its scope must be clearly defined Eg A soft drinks sponsor may agree to exclusivity for non-alcoholic drinks or insist on being the only beverage sponsor
Trademarks ndash The agreement should state the manner and form (colours font size proportion to surrounding text graphics etc) in which the sponsorrsquos trademark may be used Likewise the sponsor may wish to conduct its own advertising and the event organiser should also have control over the manner and form in which its trademarks and logos are used
Payment ndash Often involves a hybrid arrangement where a percentage of the fees is paid up front and the remaining being paid in accordance
WORDS EL KWANG
Duetto a technology and services company offering medium to large hotel groups and casinos a three-year old system that assists in implementing revenue strategy In an exclusive interview with Biz Events Asia Patrick Andres executive vice president Asia Pacific for Duetto explained that the program uses sophisticated algorithm to gather information from web shopping patterns competitor hotel pricing airline traffic special events and social ndash all to understand market behaviour The systems will ideally allow hotels to optimise price profitability by category It also provides hotels with visible real-time information to make necessary business decisions such as adjusting accommodation rates on their websites or in contract negotiations
It ultimately provides the opportunity for hotels to implement an ldquoopen pricingrdquo structure that will benefit the consumer in the name of rate parity yet allows hotels to sell at a more profitable rate Open pricing is an evolution from traditional revenue management Instead of closing out lower rate categories it allow hotels to shrink or increase price differentiation between the room categories This hopefully leads to more yieldable corporate rate tender agreements in Asia much like what the American market is experiencing Yielding corporate rate agreements allow hotels to market profitable rates during peak demand periods
Read the full article online at bizeventsasiacomluxury-of-knowledge-duetto
39JUNE-JULY 2015
JOIN THE PARTY
THE GAME CHANGER
with a performance-driven schedule Where productsservices are provided in lieu of sponsorship fees the manner of determining their value should be spelled out along with warranties as to their quality standard and merchantability also incorporated
Exit ndash Long-term agreements should have a termination clause allowing parties the opportunity to call it quits with and without cause anytime during the subsistence of the agreement Grounds for termination may include either party bringing the other into disrepute late payment of sponsorship fees and cancellation of the event
Read the full article online at bizeventsasiacomluxury-of-knowledge-sponsorship-agreements
VICKI HENGDirectorVicki Heng Law Corporationvickivickihengcom
ldquoDuettorsquos new strategies within their systems might allow hotels
to regain pricing power ldquo
PATRICK ANDRESExecutive Vice President Asia Pacific
Duetto
38-39 Luxury of Knowledge_KTindd 39 24515 1140 am
2 0 1 5m i c eMEETINGS INCENTIVES CONFERENCES EXHIBITIONS
10-11 September 2015Suntec Singapore convention amp exhibition centre
wwwmiceasiaexhibitioncom +852 3975 5710
miceaSia
100+ Exhibition booths
5000+ Visitors
500+ ConfErEnCE DElEgatEs
8 aCCrEDitED Workshops
2 frEE ConfErEnCEs
30+ prEsEntations
This prestigious Awards Evening will be judged by a panel of leading event organisers from throughout the Asia
3DFLAgraveFUHJLRQLQWRWDOWKHUHZLOOEHDZDUGVXSIRUJUDEVWRVROXWLRQSURYLGHUVYHQXHVDQGHYHQWRUJDQLVHUV7KLV
evening awards party will be after the exhibition on day one of the event and it will be a fantastic way to honour
the work of Asiarsquos Event Professionals and provide a great QHWZRUNLQJRSSRUWXQLW
This event brings together leading Event organisers Meeting Planners Corporate Buyers Venues Hotels Attractive Suppliers Event Technology Tourism Boards RYHUQPHQW0ampVSUHGRPLQDQWOIURPWKURXJKRXWWKH$VLD3DFLAgraveFUHJLRQ
For more information about MICE 2015 and Awards Ceremony please email miceoliverkinrosscoukFor exhibition ticket registration please visit wwwetouchescommiceasia2015
40 Mice Asia Pacific ADindd 40 16515 653 pm
amp210DJDGB)$SGI$0
41 Sentosa Golf Clubindd 41 14515 838 pm
42JUNE-JULY 2015
WWHY SINGAPORE CONTINUES TO STACK UP
AS A PLACE FOR BUSINESS AND MEMORABLE
EXPERIENCES
SINGAPOREDelveInt
o
WORDS EL KWANG | KRISTIE THONG | GINA SIN
42JUNE-JULY 2015
42-44 Delve Into Singaporeindd 42 24515 1142 am
43JUNE-JULY 2015
e worked really hard to ensure that our attendees
feel like they are getting a luxury experience
where wersquove thought of and arranged everything
You really have to think of everythingW ldquo
HIGH-ACHIEVING QUALIFIERS OF US-BASED HEALTHCARE MARKETING CONGLOMERATE
FOREVER LIVING PRODUCTS WERE TREATED TO A TIME OF THEIR LIVES IN SINGAPORE
WORDS KRISTIE THONG
Soundproofed walls of the Sands Ballroom of Sands Expo amp Convention Centre Marina Bay Sands in Singapore could barely contain the pulsating excitement of the crowd Upbeat triumphant contemporary music and exuberant cheers could be faintly heard from the floor right below it Walking into the ballroom as an observer was an experience in itself illuminating hues of pink blue and purple danced along to the beat of the music in sync with cheers and dancing amid the crowd the dazzling lights fell against the unique clusters of crystal-like structures high on the ceiling resembling thousands of balloons just about to fall
This amazing sight was Forever Living Products Global Rally held in Singapore on April 19-27 2015 Forever Living
THE LUXURY OF HEALTH
Products a multi-level marketing company that sells aloe vera-based drinks and bee-derived cosmetics nutritional supplements and personal care products hosts an annual Global Rally to celebrate the success of its representatives also known as Forever Business Owners (FBOs) and award them hard-earned Chairmanrsquos Bonus cheques It is a time where the company shares new directions launch new products and provide training and inspiration
ldquoOur business model works in such a way that in order for our FBOs to be successful they must first help others reach their goals This ensures an environment of passion and compassion where people can aspire to be what they want to be and are given
the tools to change their lives for the betterrdquo says Ashley Hower director of marketing at Forever Living Products
ldquoBy having leaders and qualifiers hearing and sharing their stories and tips for success they are inspired to set goals and reach for their dreams The entire event is very celebratory and empowering ndash it feels like a big family reunionrdquo she adds
Each Global Rally sees over 7000 FBOs coming from 106 countries and runs on an extensive itinerary comprising training sessions lots of entertainment and unique experiences Having previously hosted the rally in Hawaii and London and heading to Johannesburg in 2016 2015 was the year for Singapore and for Asia
ldquoWe are always looking for new and exciting destinations to take our FBOs We want to make our Global Rally lsquoan experience like no otherrsquo and know that it begins with the destination selectionrdquo
While the country naturally holds up as an attractive tourist destination Hower shares that Singapore was also chosen in part due to its history that parallels Forever Livingrsquos brand values Drawing similarities to Singaporersquos founding father Lee Kuan Yew and his passion to create a safe and prosperous society for its citizens Forever Living Productsrsquo CEO Rex Maughan thrives on a similar belief of helping people from all over the world look better feel better and achieve their dreams
ldquo
42-44 Delve Into Singaporeindd 43 24515 1142 am
44JUNE-JULY 2015
Putting an incentive program of such scale is no easy feat Forever Living worked closely with Pacific World to ensure seamless logistics for travel meal planning and activities
ldquoWe worked really hard to ensure that our attendees feel like they are getting a luxury experience where wersquove thought of and arranged everything You really have to think of everything ndash how the attendees will feel when they arrive at the airport what their first impression of the hotel is the convenience of getting around what activities they enjoyrdquo Hower says
Some of Singaporersquos local culture and experiences were brought into the program this year Qualifiers were brought to Sentosa Island for a fun-filled day culminating in a beach party feast and entertainment Top
qualifiers were treated to a special dinner at Gardens by the Bay followed by drinks and desserts at Ku De Ta ndash arguably Singaporersquos hottest night spot on top of Marina Bay Sands Throughout the program there was cultural entertainment infusing Chinese and Indian influences and many opportunities for FBOs to try the local cuisine
ldquoSingapore was a fantastic incentive travel destination The melding of the cultural history with the modern Marina Bay Sands gave our Forever Business Owners a luxury destination and a cultural experience they couldnrsquot have found anywhere else Singapore was clean safe and easy to get around Our Forever Business Owners enjoyed visiting Sentosa sampling local cuisine and exploring everything Singapore had to offerldquo Hower says
ingapore was a fantastic incentive travel destination The melding of the cultural history with the modern Marina Bay Sands gave our Forever Business Owners a luxury destination and a cultural experience they couldnrsquot have found anywhere else Singapore was clean safe and easy to get around Our Forever Business Owners enjoyed visiting Sentosa sampling local cuisine and exploring everything Singapore had to offer
ldquoldquoS
Team Japan Endless entertainment
ASHLEY HOWERDirector of MarketingForever Living Products
42-44 Delve Into Singaporeindd 44 24515 1143 am
KLCC_10YAC_micenetAsia_ad01_0615ai 1 4315 848 AM
45 KLCC ADindd 45 13515 839 pm
46JUNE-JULY 2015
30 MINUTES WITH ALOYSIUS ARLANDO CEO OF SINGEX HOLDINGS PTE LTD GAVE BIZ EVENTS ASIA A LOOK INTO HIS VISION OF A SUSTAINABLE CONFEX BUSINESS MODELWORDS EL KWANG
With a vision to be the leader in the APAC business events industry Aloysius Arlando has no intention to rest on his laurels Since his appointment SingEx has invested a few million dollars in doubling staff strength and conducting robust research in curating events like the Internet of Things Asia which saw more than financial gains for the organisation and its customers The motivation to establish a more sustainable business model and the appreciation of the event subject matter saw the implementation of a two-prong approach in venue management and creating new industry-relevant business events that do not conflict with existing ones
ldquoWhether it is the eventrsquos return on investment or objective companies are looking for good return and value derived from matching buyers and
CREATIVITY TAKES BUSINESS CENTRE STAGE
DelveInto
THE GROWTH OF INTERNET OF THINGS (IOT) ASIAIOT ASIArsquoS GROWTH IN 2015NUMBERS FROM IOT ASIArsquoS INAUGURAL EDITION IN 2014
44 sponsors and exhibitors representing 13 countries10 increase 2100 trade visitors and conference delegates 288 growth
41sponsors and exhibitors representing
11 countries
A total of
1630trade visitors and conference delegates
58 speakers representing 15
countries presented at the conference
85 speakers from 16 countries presented at the
conference (almost double the of speakers)
4648 Delve Into Singapore SingExindd 46 24515 1143 am
When you choose the Fairmont Singapore and Swissocirctel The Stamford you gain access to more than 70000 square feet of state-of-the-art and multi-functional conference and meeting space at the Raffles City Convention Centre Strategically located at the heart of Singaporersquos business district just 20 minutes away from the airport enjoy unparalleled convenience and accessibility Our team of outstanding conference concierges offers support every step of the way and helps ensure that your meeting or event is a rousing success each time
For reservations please call +65 6431 5534 email salessingaporefairmontcom or visit wwwfairmontcomsingapore
THE CHOICE FOR MEETINGS
47 Fairmont Singapore ADindd 47 13515 825 pm
48JUNE-JULY 2015
sellers as a business solutionrdquo said Arlando
The process of creating events ndash whether it is based on a national agenda like Singaporersquos wish towards hosting more healthcare events or opportunities identified through research on key industries to drive tomorrowrsquos growth ndash could take six to nine months
Arlando explained that each curated event should have a lifespan of five to 15 years It must meet the evolving needs of the industry and marketplace while flexible enough to allow the event agenda to morph with the changes in technology or other trends One perfect example is the way traditional exhibitions have morphed into CONFEX (conference-exhibition) multi-faceted platforms to drive engagement through meaningful content shared at conference sessions and business connections and exchanges on the exhibition floor
hether it is the eventrsquos return on investment or objective companies are looking for good return and
value derived from matching buyers and sellers as a business solutionrdquo
ldquoldquo
ALOYSIUS ARLANDOCEOSingEx Holdings Pte Ltd
W Throughout the interview the humble and pensive leader used the collective ldquowerdquo more often than ldquoIrdquo in his sentences When it comes to leadership and talent discussions Arlando expressed his passion for meeting people from all walks of life He ensures his team is a good mix of background and professional attributes His team is important to him
ldquoWe respect our teamrsquos personal moments of needs whether it is new working mothers or one who becomes a carer for the family As human beings if we can take care of our family needs we have won half a battle (in life)rdquo
Arlando keeps his team engaged through no-strings-attached coaching and transparent communication With a big smile and coy laughter Arlando defined the importance of transparency by saying that he graciously obliged when his team asked him to smile more frequently
EVENTS CREATED BY SINGEX
$$$ CONVERSION
KEY INDICATORS OF SUCCESSszlig Client feedback on successful connectionsszlig No of deals and business converted
szlig WasteMET Asia 2012 amp 2014szlig Last Mile Fulfilment Asia March 2015szlig RehabTech Asia March 2015szlig Internet of Things Asia 2014 amp April 2015szlig Radiology Asia May 2015szlig WasteMet China July 2015szlig Green UrbanscapeAsia 2013 amp November 2015
szlig RSA Conference Asia Pacific amp Japan 2013 2014 amp July 2015
szlig International Conference on Sustainable Development 2013
szlig ASEAN Business and Investment Summit 2014
NEW-TO-MARKET EVENTS
MANAGED EVENTS
617 BUSINESS CONNECTIONS made at the inaugural Last Mile
Fulfilment Asia 2015 in March 2015
403 SUCCESSFUL MEETINGS conducted at the exhibition floor
S$122 million worth of deals generated from inaugural Greenurbanscape Asia 2013
4648 Delve Into Singapore SingExindd 48 24515 1143 am
49JUNE-JULY 2015
Quay Room
CITY ESCAPEA RECENT STAYCATION AT
PARK REGIS SINGAPORE SHOWS THE POSSIBILITY OF GIVING YOURSELF OR YOUR MOST DESERVING
EMPLOYEES A BREAK EVEN IN THE MOST BUSTLING
PLACES IN A CITYWORDS GINA SIN
Just a stonersquos throw from one of the most vibrant entertainment scenes along a historical riverside known as Clarke Quay the 202-room Park Regis Singapore would do well for business retreats
Surrounded by lush greenery Park Regis Singapore was first opened in 2010 and has recently completed a SGD3 million (USD22 million) facelift that saw the reception move from the ground floor to the third a new all-day dining FampB venue upgrades on bed items and a complete makeover of the lobby meeting room and rooftop bar
Stretch the lethargy away in the morning with a poolside yoga class where a refreshing waterfall cascades into the 25-metre-deep pool Then
refuel with a power-packed breakfast at Twenty3 Drink amp Dine with the wide variety from its buffet selection
Clarke Quay may be popular for its nightlife but there are also lots to explore such as the numerous hipster cafeacutes bars and restaurants within the vicinity Hotel guests get 10 percent off their bills of participating food and beverage outlets by presenting their room cards
Visit the Asian Civilisations Museum located close by or attempt the adrenalin-pumping G-Max Reverse Bungy along the riverside Choose to
Singapore River Cruise
dine in one of the restaurants or head back to the hotelrsquos Royal Pavilion for their signature Cantonese dishes such as the Royal Smoked Duck and the Wok-fried Mashed Fish Noodle with Lobster
Sign up for one of Park Regisrsquo cocktail classes as a team-building activity for up to 10 guests by June 2015 or conclude meetings with a sunset cruise disembarking from the quayside Watch as the sun sets and the neon lights of Boat Quay and Clarke come to life Spot landmarks and bridges such as the Raffles landing site the Merlion and the Cavenagh and Coleman bridges End the day with more cocktails at Revive the hotelrsquos rooftop bar that is not opened to public until the fourth quarter of 2015 It can be hired for intimate cocktail events of up to 50 guests with outsourced furniture
An incentive package featuring some of the activities mentioned above is available for corporate group bookings until the end of the year
49 Delve Into Singapore Park Regisindd 49 24515 1144 am
Hongkong
26 - 27 August | Grand Hyatt Hong Kong
50 ACTE ADindd 50 13515 823 pm
CMY
51 Pacific Worldc ADindd 51 13515 752 pm
Twice the percentage of Buyers than in 2013 expect to conduct business valued at over
1million
The 23rd ITampCMA and 18th CTW Asia-Pacific
29 Sep ndash 1 Oct 2015Bangkok Convention Centre at CentralWorld
Bangkok Thailand
Incorporating Luxury Travel
Exhibitors amp Sponsors Corporate Travel ManagersConference DelegatesMedia | Corporate Travel
Exhibitors | MICE amp Luxury TravelBuyers | MICE amp Luxury Travel | Association Professionals amp ExecutivesMedia | MICE amp Luxury Travel
wwwcorporatetravelworldcomapacwwwitcmacom
Look At What We Achieved In 2014
Over 2500 MICE and Corporate Travel professionals including association executives and luxury travel buyers from 55 international territories
84 of Exhibitors expect to receive orders within a year
40 of Buyers confirmed procurement on-site with Exhibitors
Host CountryOrganised By Supported By
gtURXP[ltTSXP
4]S^abX]VP]SBd__^acX]V0bb^RXPcX^]b
Industry PartnergtURXP[0Xa[X]T gtURXP[ET]dT lt^Q[XT0__Pac]Ta
ltTSXP0U[XPcTb
Very impressed with the overall organisation quality of buyers and
remarkable welcome reception euromic Belgium
Exhibitor | Christophe Verstraete Executive Director
Great avenue to obtain research information from diverse regions and
destinations Association of the Polish Media Poland
Media | Robert Pawelek Journalist
I got to renew or discuss contracts and build new relations Panorama-Medica Group Co Ltd Thailand Buyer | Katherina E Lempert-Dober Chairwoman
The discussion session was a good sharing session for all my peers Gemalto Singapore Corporate Travel Manager | Jean Bey Senior Buyer - Asia
52 ITampCMA BKK ADindd 52 13515 806 pm
53JUNE-JULY 2015
THERErsquoS NOTHING LIKEAUSTRALIA
Produced by Business amp Tourism Publishing Asia Pte Ltd and Business Events Australia wwwbusinesseventsaustraliacom wwwbizeventsasiacom
53-68 Australia Supplementindd 53 24515 400 pm
54JUNE-JULY 2015
UNLOCKINGAUSTRALIArsquoSNEWEST TREASURE
The Adelaide Convention Centre welcomes the world to its new state-of-the-art facilities designed with the event plannersrsquo future requirements in mind It is surrounded by premier entertainment sporting and medical precincts and set on the cityrsquos revitalised waterfront district
Find out more about our brand new building at adelaidecccomau
53-68 Australia Supplementindd 54 24515 1145 am
55JUNE-JULY 2015
53-68 Australia Supplementindd 55 24515 403 pm
56JUNE-JULY 2015
53-68 Australia Supplementindd 56 24515 403 pm
57JUNE-JULY 2015
53-68 Australia Supplementindd 57 24515 403 pm
58JUNE-JULY 2015
53-68 Australia Supplementindd 58 24515 404 pm
59JUNE-JULY 2015
53-68 Australia Supplementindd 59 24515 404 pm
60JUNE-JULY 2015
Discover a zoowithout fences
THERErsquoS NOTHING LIKE AUSTRALIA FOR YOUR NEXT BUSINESS EVENTPLAN NOW VISIT AUSTRALIACOMBUSINESSEVENTS
TAU0105_297x420_Zoo_V1indd 1 11052015 520 pm
53-68 Australia Supplementindd 60 24515 1145 am
61JUNE-JULY 2015
Discover a zoowithout fences
THERErsquoS NOTHING LIKE AUSTRALIA FOR YOUR NEXT BUSINESS EVENTPLAN NOW VISIT AUSTRALIACOMBUSINESSEVENTS
TAU0105_297x420_Zoo_V1indd 1 11052015 520 pm
53-68 Australia Supplementindd 61 24515 1146 am
62JUNE-JULY 2015
53-68 Australia Supplementindd 62 24515 404 pm
63JUNE-JULY 2015
AD
EXPERIENCE WORLD CLASS OPENING DECEMBER 2016
Artist impressions courtesy of Hassell + Populous and Darling Harbour Live
Introducing a new world class convention exhibition and
entertainment destination on Sydneyrsquos sparkling harbour
With an integrated design and best practice facilities you will
be within walking distance of Australiarsquos largest business district
financial centre and hub of thought leadership and innovation
ICCSYDNEYCOMSALESICCSYDNEYCOM +612 8297 7600
MANAGED BY AEG OGDEN
THEATRE EXHIBITION CONVENTION
53-68 Australia Supplementindd 63 24515 1146 am
64JUNE-JULY 2015
53-68 Australia Supplementindd 64 24515 404 pm
65JUNE-JULY 2015
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66JUNE-JULY 2015
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67JUNE-JULY 2015
E X P E R I E N C E U N F O R G E T T A B L E E V E N T S
S Y D N E Y rsquo S M O S T U N I Q U E V E N U E
A U S T R A L I A NT E C H N O L O G Y P A R K
CONFERENCES I EXHIBIT IONS I CORPORATE MEET INGS
TRAINING I FASHION I PRODUCT LAUNCHES
AND MUCH MORE
salesatpcomauPh +61 2 9209 4220wwwatpcomau2 Locomotive StreetEveleigh 2015
53-68 Australia Supplementindd 67 24515 405 pm
68JUNE-JULY 2015
AD
Contentindd 5 261114 1051 am53-68 Australia Supplementindd 68 24515 1146 am
69JUNE-JULY 2015
Engage
From April 30 to May 10 a total of 235 million visitors ndash including 153000 international attendees ndash took part in 200 events conducted throughout host venue Coex from culture exhibitions and conventions to promotions performances and even a beer festival all of which served as an effective marketing platform for the clusterrsquos stakeholders
Among the major events Asiamania a multi-nation business and cultural trade show running from April 30 to May 3 included promotional booths from Korea Japan China and Russia each exhibiting various cultural assets from across the region Contributing to the local MICE presence was the Seoul Tourism Organization whose promotional stand was modeled after
C-FESTIVAL IN SEOUL DRAWS
GLOBAL AUDIENCETHE INAUGURAL
ldquoC-FESTIVALrdquo PROMOTED THE
CAPABILITIES OF A NEWLY-FORMED
GANGNAM-BASED ldquoMICE CLUSTERrdquo
OF EVENT VENUES SHOPPING AND
ENTERTAINMENT PROVIDERS
Seoulrsquos ancient city walls while the Korea Tourism Organization stand introduced visitors to other national destinations Other key events included a ldquoCulture Techrdquo fair and a ldquoCreative Urdquo exhibition zone The festival was organised by the World Trade Center Seoul MICE Cluster Committee
Created to increase competitiveness and allow for joint marketing strategies among members the MICE Cluster initiative unites 13 major companies involved in the business events community including and surrounding Coex which along with the nearby Korea World Trade Center was recently designated a ldquoSpecial MICE Tourist Zonerdquo by local government agencies Members also include business hotels department stores entertainment complexes PCOs and more such as Korean entertainment agency SM Entertainment which appointed K-pop stars EXO as official C-Festival ambassadors
In addition to the festivalrsquos promotional benefits for its members the ROI across 11 days also demonstrated the effectiveness of the event The Coex Seven Luck Casino a foreigners-only
venue for example saw a 401 percent increase in custom compared with the same period in 2014 while the five-star Grand InterContinental Seoul Parnas ndash also part of the complex ndash saw a 209 percent increase in room occupancy over the same comparative duration
ldquoThrough our first C-Festival we were able to see both new growth and the take-off of the MICE industry which is still a new industry for Seoulrdquo said Coex president and CEO Byun Bokyung He went on to affirm his commitment to ldquocontinue building and showcasing diverse content in order for the Korea World Trade Center to become the centre of the MICE industryrdquo
Stephen Kwak an assistant manager at the Seoul Tourism Organization agreed with the growth potential of the C-Festival in the coming years saying ldquoIt helped Seoul by emphasising various tourist attractions that MICE delegates would enjoy visiting during their stayrdquo With the weekend proving the most popular for Asiamania Kwak said that feedback for the Seoul booth was positive with visitors remarking that it ldquowell-represented the cityrsquos diverse offeringsrdquo
Love Heart Project
WORDS BEN JORDAN
69 Engage Coexindd 69 24515 1149 am
70JUNE-JULY 2015
Engage
With many UNESCO-heritage listed sites and venues in the world to choose from one group chose the much revered West Lake in Hangzhou as the centrepiece for an event Some 90 guests from Canadarsquos York House School travelled to the picturesque destination for a cultural trip planned around a golf tournament
The guests arrived at Hangzhou Sofitel Westlake Hotel on the first day What awaited them was a lavish welcome cocktail and gala dinner set up at the Sky Garden with views of West Lake as its background
The next day was where the program truly began Guests were divided into two groups ndash the Golf group and Parents-Child group ndash according to what guests preferred The group for golf headed for a friendly tournament at Fuchun Resort Golf Club while the other enjoyed a spa session and a tea tasting ceremony The children spent time at Zoo Coffee a creative club located in a shopping mall where its unique set-up resembled a quiet forest wonderland with a myriad of wild animals
Guests then went for a boat ride over West Lake and watched a large landscape live performance created by three renowned directors ndash Zhang
WEST LAKE STORY
A TRIP PLANNED AROUND HANGZHOUrsquoS REVERED WEST LAKE TELLS OF THE DESTINATIONrsquoS RICH
CULTURE AND SCENIC STORIES
Yi Mou Wang Chao Ge and Fan Yue Guests visited the largest isle in West Lake which is called ldquoThree Pools Mirroring the Moonrdquo and covers an area of 6000 square metres The shadow of the isle the elegant garden and the scenic beauty combined makes the isle one of the top 10 West Lake attractions particularly popular during the Mid-Autumn Festival
The group also visited the ancient He Fang Street which has a profound history Consisting of the historical commercial civil and architectural culture of Hangzhou it is the best place
to get acquainted with the destination Groups also enjoyed the ldquoSong Cheng Eternal Loverdquo drama which is known as one of the more acclaimed shows in the world The performance describes the hardship of Liang Zhu ancients the magnificence of Song Palace the fierce battle of Yue Gu Jun the song of Liang Shan Bo and Zhu Ying Tai and the song of the white snake and Xu Xian These stories are told through a spectacular display of sound light and stage effects
70JUNE-JULY 2015
Sofitel Hangzhou Westlake Hotel
Golf tournament
70 Engage Hangzhouindd 70 24515 1149 am
71JUNE-JULY 2015
Engage
Aprilrsquos Wine Down Wednesday organised by ACI HR Solutions and Biz Events Asia gave guests the privilege of a first look at the new Club Lounge at Hotel
Jen Tanglin Singapore (formerly known as Traderrsquos Hotel at Cuscaden Road) Over 90 professionals from
the MICE travel tourism and hospitality sectors networked over drinks and a buffet spread with an
impressive display of sweet treats Guests also had the chance to look at guest rooms on the newly revamped
Club Floor The event was sponsored by Hotel Jen Tanglin Singapore and duetto
HAPPY SNAPS
FROM WINE DOWN
WEDNESDAY
71 Engage Hotel Jen WDWindd 71 24515 1149 am
72JUNE-JULY 2015
ćľŅǴŭƀ뼷āĶɽĄŗۍĉדĀϝĀŞ뼵ϾĀЌѠͱກĀěɁǟħކՠĀǚ뼶ĔȏϝĀŞ뼵ЌѠŠěɁǨͳȩĀĄqಌϾr뼷খأćӃɯӍЌѠ˖Ӫˡġ뼷ĉĶǨɶᅆŠڥĀďĄಌϾĀǃɩ뼷ƦϿĠě֏˺ॎӃɯģĝćĞƶѲʑħϢеǙҜಌϾɆԥ뼶ȁˤ뼷ĔĂʿāĶјǭŗqಌϾrǟħ٧Āǂʚ뼶
ľŅǴċʃ뼷āĶćĂȏοȢКɁʸˋˡʭĀʗˡĉՂNjȒŠğʑ뼷ɝŴĶƧħqಌϾrĪǭػ쨵ĖqಌϾrĴ뼷ƣźŴĶԒĞĖƇĬ쨵뼶ӗęĠĀĉĀƫĄ쨰qಌϾrźŴĶԒĞĖŕķ౯ĀЌѠŠԚċЌѠȞײ뼶ȆƻɝӍqۈिrǟħĂċŞҠƣźŴĶԒĞĖƇĬĴ뼷āĶǨīĖĀĄ쨰NJ뼵Ġʻ뼵Ljǥ뼵ݶиĀʇҌŠȱਢɁ뼶
ឧࡢ뼷ભȘʆĉˍĂĀۈिȢćᎴŐ뼷Ʀďě֏ˡĎĸ뼷ۈिŞҠஅƧĂԿԵĈवƺĀęኧ뼷ڇۃŎƼЍĀԄӪӃɯĉՂǡϰ뼶āĶȠƱ뼷ĔĂԿęĀ
ኧďĄࡒĀNJ뼶ȁˤ뼷āĶјǭŗလिNJۈǟħĔĂʿĀǚǦ뼷ŗĸdžفĀƄਬƺ뼶လف˧ǘdž뼷χƎǢĈԣŭĀ뼷ĄġŚŕƳĀهƞ뼷ԵĈqġŚσفƥيrĀݔ؆뼶அƧƜƚॸćॸĂɁƜƚĂƟ뼷фĘĀလفӲ˴ƄΡȸĠɹ뼵śĠɹ૨뼷ĝđħфĪҍ۵ӲĂśȥſƄᐻĀσ뼶ƄΡۈिŞҠƧƍͳ뼷ƄΡȺໆѲĈĠĬϵɘ뼷ۈि˧ăěģăˆϚȺNJĀ뼶
ćĔċˊʃ၅٧ƀ뼷źāĶĎĂŐΥҨqಌϾrĔċӛʚ뼷ĞĂĞǨͳȩĀĖЪĄƇĬ쨵Ⱥǰ뼷ಌϾ˄ăĂǭđᔐ쨱ಌϾģăĂǭ୨ăĻӍ뼶ŮđāĶҕċԳʇĞĂĞ뼷ȺǰāĶƲĐĝŀƜćಌϾƥġ쨰NJ뼵Ĵǎ뼵Ծ뼵ϔϙŠ뼷ĔĂȏŢāĎĸďĄಌϾ뼶ůķƜćȆĪ뼷ƓěŀƜġĀŇƂ뼷ŕȶđĀĄģđΓīΰĢŹ뼶ڒ
Ƿ୯փఔŨ쨗
ಌϾħˀ좄
ŭʃʃ
ǚтƂύĘʄӃɯٲ뼶ɑջ୯ѮąƬϢеϨȉʇĀ
ȶđȡ뼶
$KXGPVUۈि뼷KDVOſŚĂĀۈिϱǭɆ
$KXGPVUۈिĄŗĪƯĀě˴ӍϱǭЋƶɆ
ȱĈŪ
ɽৠ٧elbizeventsasiacom
௱ᅒ
Ѻᙕĉginabizeventsasiacom
ఫઽ
ৠ٧kristiebizeventsasiacom
72JUNE-JULY 2015
72 Chinese Editorial Lettersindd 72 24515 1150 am
73JUNE-JULY 2015
73MAY 2015
ƼЍ˗ՅЌѠ˥ʿಌϾЌѠˡϘċȞײʗ२ĉƯ뼷ħಌϾЌѠǭąƼĤĀԶѤ뼷ģǞơըdž˽ȞײŢƍͳಌϾӃDŽĀăגɸɾ뼶˗ՅЌѠ२ĉƯȜƍͳѲʹȉಌϾժΆʪʸćĂŐ뼷ƯʭѲʹҺʓа뼷ɡӴĀԜӍࠒΙĀ˝ՊƑħϭދ뼶ȮύNjęϙѲʹ+CEQDWEEKѲʹ˄ύʕᘶƋʕǟĀĻːࢬѱΙǝ뼷ĖƋʕďĀՒŞጣ뼷ǞĖƬԐԵ뼷ఁบጣ뼷৯χƯغĉ˴˖뼷ƲĂċժΆĝɩĖߙϜߝ뼶
ć˗ՅЌѠ२ĉƯĘ뼷ȜĈʈʞɩľߙϜাۋĀƯغĉ˴ΏDŽ˖Ӫ뼷ȺġಗĂǩDŽ؈ǂೀ뼵Ăǩೀ뼵Ăǩ˗Յਓĉ˴뼷ŗӍĂǩƼЍਓϢ˖Ӫǀȗ뼷ŴĶȜࡄħਓϢĘԭċȡĀ˖Ӫ뼶źƲʞऒĀਓϢʠߔಌϾӃDŽĀχ₈Ƭʇ뼶
ĤȀะɸľʞĎĢſŚʘ뼵96뼵չՍȓѣ뼵ՍၽݭDŽ뼵ଔӘݭDŽŠײĀӅśଋąύݔƬЌѠמćĤȀะऄЌѠঢ়ډЌťࢨƬЌѠݔDŽĀмȞॏě뼶ćॏěĘ뼷ڏˡߊͳȩˋśଋਓॏ˽מćƼЍĀŕĤмˡ뼶5ampŚܕߝĈՃȓѣ쨞ĤȀะ쨟ɽઠKUCڱӍěجƖҠӍūǕ쨣Ӄɯ뼵ƱůۈGGJCPԶФ뼷ˤơƜƚħęŝՇҜąĂċĻŗःˤιȸ뼵จęĉȱͶŠąݔƬЌѠŕĤƚяĀĂċݘČƯě뼶
73JUNE-JULY 2015
ɾϒǛТঢ়ЌѠמġŕęĀΪӃࢰȞײǛĎӽȜɘɾϒ⏜ࠑ뼶٩ʹćŭũˡ뼷⏜ࠑǛĎӽʇҌȜшĈǎϢӭ뼷˄ѲĈǚϗᤂːƶМĀěڱӍƜƚɁŞ뼷ಗƪċၰěढ़Šċěڱढ़뼶ˤơş֏ϝĄҬŅŭǛТঢ়ЌѠמȉ1TKGPVCN5GC8KNNCUCPFQVGNQORCP[VFڑ፴ৗڱćǘ⏜ࠑũѲ˟ȷǛĎӽЌѠŗĎĀԨĂċϝ뼶
क़Ś쨞OCTCӘЌѠӍʇҌ҈ثQVGNU4GUQTVU쨟ǘඳୌसӘራҠũѲĀ҈ثӘЌѠ쨞OCTC$CPIMQM쨟ć˥ūڏDŽąοȢКĀũˡ౯К뼶҈ثӘЌѠѲĈǎϢӭ뼵Ăċঢ়ډƄ˪േ౸뼵ĂŝʞǘljڝĀЌť뼵ĂċĐɒذƬʇħМƬĀƄჾКၰěढ़뼷ŗӍƪċĠβĨढ़뼶ĠβĨढ़ĀʋύරඌغŪ뼷ĻźӖĀĢƔʾϞɌʭ뼶ب
73 Chinese Sound Bitesindd 73 24515 430 pm
74JUNE-JULY 2015
ŊĈĉĻŗΞĘʄĄĂǝƄՃĻĨ뼵ĠĠӴĀŚęĝ뼶ȺۍĉדĀटĐę뼵ᇱЉĀΝբŠƍͳĀ϶ᇫሊş֏ĀŀƚໆѲȢĄġŚǀ뼶ȮϾĀʁĤҠ뼵ăߟĀĤĐŞઝǒҠĖōǩĀʋභ뼷ĘʄƄĴƄăćᄏƜƺŠŀƯ뼶
ĘʄĨŪħġŚě֏ˡĀȶ뼷פą؈ŠӃɯٲŢ˺ॎӃɯˡӪĀڇŠ؈ॸဩ뼷ԨĂĈϙʲɫĄˬιʘĀşТ뼷ȺˢϞవȘʆęΝ뼶ăΡǷȮċŚŝǝΝśşǡϰĘʄ뼷ĝĨڨǷŗŕŨĀĴǎĖТ뼶ĘʄӃɯٲŚӃɯਇɘǥːϵŀȩФ뼷ύǘĈŎԭħϔϙĀιʘ뼷ĘʄƲŭĝڇۃąƞęՏŚěڱӍ֏זĖĔƀڏDŽ뼷Ȇġďಗą(QTOWNCวݭġŚę˺ظ뼵ցЍ҈뼷ŗӍɩᕹϝĀĘʄŚĴظঌєŠĘʄŚǗΆ뼶
ϝĀŞϯȗȓѣӍƜƚॸȓѣXGPVU6TCXGNUKCƼЍჼƂɽǀȗCZCPVCUWYCPćă΅ǡŗ+ɮŝĀǻśଋąćĘʄڏDŽĀŚě˺Ӄɯűזě쨞+6JKPC쨟뼶Ŵćˈɩ$KXGPVUۈिਲ਼ɝĴȩФ뼷ĘʄćĔŭƀşŀąňęĀȻ뼷ƦؼĝĄŎᇫሊĀƶˋş֏뼶
qŢǘěغڱĎĸ뼷ĘʄĻĸԵĂНĈϙʲɫ뼷ƦؼąƄՃĻĨ뼶פąЌѠƥʋ뼷ĘʄŃĈňĠăǜՏĀɁŞŗӍԵĈȆŞɡĀբžŴĶ˝Պ뼶r
ěڱɁŞҤćĘʄĘʄшĈϿĠęՏě֏Ɂࢰ뼶ĘʄĤŚűז֏ƺĀŚڇۃġķďĄȺġĂċŕԵזӍƜƚɁࢰ뼷ƦؼģĄĠŭĎŚޱǫʕˡѩŞ뼶ĘʄȘűě֏ġķģĄڏěĀז֏ԨĂċډĀŚě֏ɁŞ뼷ƑĄڏѩĂȸ֏ěƂĀχџ˝Պ뼶ԨĂċџলĀɁŞĄĘʄŚěڱġķ뼶ĔċŗڏѩęՏŚěڱ뼵ԄӪΡƦʄʭʋĀěڱġķŞހŝݖઽͲġķ뼷ʁƶdž
Ęʄě֏ˡLjϋ˓ஸ
Ǘ˸뼷ȉʋභоŚӚ౨եȠʫ뼷ιʘѲƶϔŨຂ뼷ŞȗʞīĐћয뼶ěڱġķшĈĂċǚϗːƶМ뼷ĻગĉĀƄჾՏၰěढ़ŠċęŇăDž뼵ɧϜᰋࡊĀĠβĨěڱढ़뼷ߴĈŕϵɘĀƬڐͶՕӍǜཥѲ뼶ˤʋ뼷ěڱġķʭģѲɪĀʁƶեęЌѠ뼷шĈǎբҍϾϢӭ뼷ѲӍěڱԜӝ˖ӪमƼ뼷ĻӖՏĀěڱŠƜƚ뼶qrƼЍΡ뼵2ʠĉěӍͶԉěڱ뼵ljۈिş֏ݭDŽŭěŗӍġŚŭĘʄȘűěũDZȐၰĝćĔƀڏDŽ뼷˄ɩĖƶ뼶
ĘʄŕĤɁࢰ숯숯Śŝě֏ġķ쩑ӅNJǩ؆ħ0CVKQPCNZJKDKVKQPCPF
QPXGPVKQPGPVGT쨞5JCPIJCK쨟뼷Һ؆q0쨞5JCPIJCK쨟r쩓Āśƍ뼷ȜźϿĠۈƖŞҠĀതڌŢƋᓮƔ˫ɡ뼶Śŝě֏ġķύŚŝԄӪˌŠĘʄ؈ʸǟդӚ뼷ɽӚ౨ǚϗħоːƶМ뼷؆Șʆƥŕ뼶ě֏ġķшĈоːƶМĀبʭ֏ɁŠоːƶМĀبʋ֏Ɂ뼶بʭ֏ɁಗċęՏ֏ढ़Šċ٣ܪևŇĀ֏ढ़뼶ƲĂċęՏ֏ढ़ĀǚϗħːƶМ뼷ևŇĀ֏ढ़קːƶМ뼷խǫߴĻˢТ֏ढ़뼶ˤʋ뼷Śŝě֏ġķģѲĈċęŇăDžĀěڱढ़뼷ĻગĂχƁԮĉăDž뼶ǟħϝǡȘʆĘǚϗŕę뼵njːŕƬĀě֏ෞʸɆϝ뼷Śŝě֏ġķנמˀ뼵ઝǒ뼵Ԑߺ뼵ǘĂɆ뼷ŃѲĈѩȓ뼵Ԅˡġķ뼵ɪЌѠDžѲ뼶
Ĉqʁƶแrƥ؆ĀĘʄŗȺযĀęڇۃĀӃɯѺ۷ࡒNJЪጠŗӍՏĀŚě֏ƜƚǡĎڏѩ뼶
ǚтƂ
NJ졿ఫ
74-75 Chinese Cover Storyindd 74 24515 1150 am
75JUNE-JULY 2015
qύǘĈŎԭħϔϙĀιʘ뼷ĘʄƲŭĝڇۃąƞęՏŚěڱӍ֏זĖĔƀڏDŽ뼶r
ːĘʄӃɯٲŚӃɯਇɘǥ
ȞЌѠ뼶ĔŝЌѠŮĈǎϢӭ뼷Ӛ౨ǕǻύĂƁڝƬĀūǕݱɽˌ쨞Ӛǘŭͳ쨟ǨϐӚƦŪ뼶
ĻગĠǩਓϢ뼷ƦؼшĈۍĉٵґĀƬסĐɒذŠʕђĀϜٲ뼷ґʸˈƞՏĀƜƚ뼶ĀѲʹĄǘŗǡΟǼĀϜٲϐҜȥŪ뼷ƧȺŒŞ΄ąˈľŅȉλĎĀȗЯ뼷ŐଟĀŬǰƅ뼶
ԨĂċກĀɁŞקĄк˟뼶к˟ĄĂċמඵӭŠЌťǘĂɆĀ२ĉě˴உǒˌ뼷ŞƳĘʄĀġķŞь뼷ĄĂċʗŦȏˣߜĂċћ뼵뼵ΜĀˬǎ뼶ƜƚॸĻŗಶůĔƀĀˬǎǟħƜƚɁŞ뼷ŕґʸăɸľĉĀƜƚ뼶
ӃɯѺ۷ࡒĘʄшĈযĀ˥ͳΝNJЪጠŠ۵ĠΦࡡ뼷եϒĀՕNJȉŞĤɭɌĀĠƟNJȠઽʸ뼷ŪąĈĀʄ৫NJ뼶ʋභоŚӚ౨űז쨱ĈŎɸľŭĀġŚԽڄӚ౨ȉѲʹɧϜĀԽŠdžͳ΅ăෲĀΝᴂዣχƎঞĄȘʆɯϢĖĘʄĴĀκɯƥŞ뼶ʞǘᐤҠŠ༽ҠĈŎĀࡊŚĀƳߋӭӚ౨뼶ĔȏբžĝĄ˺ॎӃɯͱƜƚǡӍƜƚŶĀŕމŅ뼶
ͻĘʄŮĈŒѧǫԘĀեϒᆶŝԳŠƬďĻˢТĀसӆŠിӆĝĄڏѩě˺ӃɯĴăĻǸľĀӗމƥŞ뼶
ĤNjƄՃĘʄшĈϿĠڏѩęՏŚ֏זŠěڱĀɁŞ뼷Ʀ۵ĠĀϾӍԄӪЌѠģĝшĈϵɘ뼵मĀʗˡěڱѲ뼶ƜƚॸĞߜˣο˩ܪĀɁŞ뼷ĘʄȜĄĆĀŕՊ뼶˝މ
ƜƚॸăҨছ˝Պć06ĘʄڏѩĂɁϜЬƬݔĀ৫Ţ뼶ĔŝΪφĠŭષ۵ĠDŽˡę˺ĀஉǒˌȜ२ĉěǨ뼵ډԐढ़뼵Ќኃ뼵ঢ়ډфŠஉǒˌʪʸħĂɆ뼷ħƲĂʞĎਓǙҜǡǨλĈĀ৫ŢɆԥ뼶உǒˌԵĈĻગĉνӐКٮЌ৫Ţ뼷ͱĉၰěКĀˬǎ뼶ǩŚĀԐढ़ǂೀ)TCPV$TWPUGFGPŃĻħƜƚʔǻǭ˱뼷ŗӖਓϢĀˍ뼶06ĘʄɆƍĀĄћĂƄȕĀȞʞ뼵ՇҜƺŠџݔ뼷ŕґʸ
ćĔƀڏDŽĤмȞşҘě뼵Ĵল뼵ƜƚŶ৫ŢŗӍΡě뼶ǨŗŚōǩȞײƧʑӘϙ뼵ı҈뼵KOO[JQQ뼵ᅱᅧ뼵วѩŴĶĀƜƚ뼶ڏŠɲϜϙĝ˝ՊćĔƀݭ
АҔćĘʄϒʋභƳΟǼĤܪҠʭ뼷๗ŭĘʄȘűڏѩŞĀnjĴѲʹ
74-75 Chinese Cover Storyindd 75 24515 1151 am
76JUNE-JULY 2015
ТŪιͲĔٯĄƦͲȒĀƂ뼷ĻĄۍĉדኁĀĄЌѠӍӃɯ˖ӪˡĀߊӿϰϰఆĨƚȡ뼷ŊĨӍĴŢϢеɘDŽڥɘ뼶뺭
ćǗŔɫ뼵55뼵ȖŠ)EJCVDžǗŔʘԭħşТĀƎĐ뼷ĉȉĉƥǎĀˈਜঞĄӚӐŠάȱͶŕȶđĀƶК뼶Ţǘߊĉ˴Ďĸ뼷ĈąĔȏǗŔʘĀৗՎ뼷ŢϢеɘDŽɘďȻīΜƦͲڏ뼶Ļ뼷ďϝǡĀŰߧƦҶ뼷ЌѠӍӃɯ˖ӪˡĀߊӿڥఆĨƚȡ뼷ŊĨӍĴŢϢеɘDŽٯɘ뼶뺭뺭
२ĉϢе˖ӪĄࢨˡŪβĀȱਢ뼷ਯȺĄćЌѠ˖Ӫˡ뼶ĂŝśɡĀЌѠκΓīƧźĢŹǜതڌŢƋҠŒũĎ뼷ąĢŹŠതćɳ뼷ĈĠɹ쨵ňĠĴȊ뼷ࡍהŢƋĀڌćϢе˖ӪĔċցΆĘ뼷ЌѠߊӿТăĖЌѠćܦΰɌʐਓϢŦƟĀnjː뼶
ͱϿߊĉ˴ˆ˽ɝĂɝĢŹĔċɝʚ쨰ϢеěǂƚȜŀNjιƈāĀʅȁĄƇĬ쨵ȺǰďĄǥʿĀӷݦȱͶŠϢеĀฑࡄʇ뼶ĂҶŗકƥ뼷ЌѠߊӿƙĀĄqӚӐȱͶrĀŀNj뼷ƦăĄڙᆃĀˈ˱뼶
ljĂċߩղϰϰĄŕՋĀ뼶ƜƚغͱϿĄȁħԚċЌѠȞײ뼵ЌѠĀŞžͱȁЌѠǔɘDŽջĤDžʅȁŢԚĂŝЌѠмŀ뼷ȚЌѠߊӿĈޡȉĔǩದćϢеԒͶ뼷ũ˧ȉŴĶӚӐʸǟȱͶ뼶ȚНʥ쨰ăĻŮʘľǗŔɫͱҽƱĎȉϢеӚӐʸǟȱͶ뼶
ſŚʘěڱȉƜƚŭƼЍěڱ٩ԏ뼷ۈिȜҬφڇʠԄӪӃɯɁ뼷ƦԄӪƜƚȜભŕęˌŒ뼶ȁˤ뼷ĞđćതڌպݰĀě֏ˡġŒĂᤋ뼷ЌѠďκӚӐĂжƬΙ뼵ƬвĀߊӿ뼶
ӍĴŢϢеɘDŽɘĄȌīϢеŕĈвĀƶʑ뼶эɘăȚȩФߊĉ˴ŢϢеŠĔඐŀNjĀȶ˸뼷ģĄƬߊĨƺĀƶʑ뼶ĴǎĄȱਢ뼶ȮŕŶĂơȉϢеԒͶĖĪĂơĀɘăˆ˽ɸľċŇĴ뼶ŚʠϵϢеɆԥϯȗශઆȓѣ49QTNFYKFG˥ʿŢۈƖŞҠě֏ˡɘDŽąĂЬз뼷ʪưФĈĀದćϢеĈߊӿȉŴĶɘ쨱ˤʋ뼷ɸľĀߊĉ˴ΞħŮđŴĶιďΚȥŪӪ뼶ĔċƄࡢħۈƖҠĀߊˌǀȗژąܔѧ쨗
ȁˤ뼷ħąŕęՃʇŞƬߊƯě뼷˄ϢеɘĈвॼ뼷κƙĖŗĪڨǴž쨰s đĈࡄNjŠƱķ뼶ǚŢϢеđϭࡄ
Nj뼷ਯȺĄćƸĀľԘġ뼷ϢеňͲďĨƴśĆĄśǘŬķͱĄȩǚˆޚƦǢ뼶ǞĎ뼷ĈƱķƷĨϢеƱ˖뼷ĂϢеƱ˖뼷ĆŪβĀǴĢƔďƬ뼶߀
s ĠɝũǽКʚϝ뼷˄ɑϢеȀŗĸdž뼶ĔĄĂƞڇϢеϨȉƸĀƤƶʑ뼶ĻŗȮqħƇĬr뼵qƧڒr뼵qƇĬr뼵qɑĆffɑгār뼵qĆĀğʑƧrDžɝƶКũ˧뼶
s ĞѩʑdžɃϢеĀѢˆ뼶ϢеƫĆĀɝʚŶ뼷ăđŮĄӕҢćŦƀ뼷ɝȠȱĀɝʚ뼷ĔƟĆĈĻĨȌīϢеŊĈĞĖĀʋĀƱʜ뼷ģĻŗӚӐŐϢеŢĆĀƱķ뼶
s ыħϢеԵĈҲĀʋ˖Ӫ뼶ϔĄҺ˱ĀȅѮѲʹ˖ӪģӖ
ŗźϢеƴīĆňķ뼷ĨdžɃŴĶĀ뼷ȮƦźŴĶŢĆмŀČƗ뼶
s źϢеƢƅĆdžɃŴĶĀ뼶ěڱĉ˴ƼƔdžɃŴĶߊĝЏʫغĀ뼶ȁˤ뼷ժዓȴ뼷ăđǙᛃ뼷ģăđߣŎǟśѢˆ뼶ȮĆĀɝŠɽʪ뼷ϢеĨѿʓƢƅĆĄdžɃŴĶƥǡǨĸĀƸ뼷ƦؼģěźŴĶƴīĆňժķŠůķ뼶
ʘľȉϢеƥǎĀˈਜŠӍĴĀɘ뼷ăȚĻŗźĆŨэТŪιͲ뼷ƑȶđĀĄĻŗƬĆĀߊĨƺŠϢеĀƫǼ߀뼶
JTKUVKPG)COCTTCĄ49QTNFYKFGɽઠ뼶49QTNFYKFGĄĂؽƖҠۈŝŚʠϵĀϢеɆԥϯȗශઆȓѣ뼷шĈο˩ࡒĀě֏ǀԥ뼶˽ȓѣĪĀۈƖҠӿʗɠħϢеǭȉě֏ȠȱĀјƶ뼶٩ƢނŰ뼷ɑˢˈȉJTKUVKPGԒͶ뼶Ǘ쨰EJTKUVKPGICOCTTCNTCYQTNFYKFGEQO뺭
76JUNE-JULY 2015
qɘăȚȩФߊĉ˴ŢϢеŠĔඐŀNjĀȶ˸뼷ģĄƬߊĨƺĀƶʑ뼶ĴǎĄȱਢ뼶ȮŕŶĂơȉϢеԒͶĖĪĂơĀɘăˆ˽ɸľċ
ŇĴ뼶rCHRISTINE GAMARRA
LRA WorldwideɽઠؽƖҠۈ
ƢԺ
76 Chinese Knowledgeindd 76 24515 1153 am
IBC IBTM China ADindd 50 13515 833 pm
ಌϾ٧
7 Sabah Tourism Board ADindd 7 24515 1235 pm
1 Grand Hyatt Erawan Bangkok ADindd 1 21515 951 pm
2JUNE-JULY 2015
PUBLISHER MANAGING DIRECTOR El Kwang elbizeventsasiacom
DIRECTOR Geoff Batt-Rawdengeoffbizeventsasiacom
EDITOR Kristie Thong kristiebizeventsasiacom
SENIOR WRITER Gina Sin ginabizeventsasiacom
SENIOR WRITER Claire Algarme clairebizeventsasiacom
DESIGN AND PRODUCTION PIXOfanixpixosolutionscom
OFFICE MANAGERRev Karunakaranrevbizeventsasiacom
CONTRIBUTORSszligampKULVWLQHDPDUUDszlig9LFNL+HQJszligHQ-RUGDQ
CHINESE CONSULTANT KH Tok
Biz Events Asia is published by Business amp Tourism Publishing Asia Pte Ltd 51A Kreta Ayer Road Singapore 089008 Tel +65 6337 8781 Fax +65 6337 9060 Email hellobizeventsasiacom Website bizeventsasiacom
Kristie thong EDITOR
kristiebizeventsasiacom
ginA sin SENIOR WRITER
ginabizeventsasiacom
2JUNE-JULY 2015
eL KWAng PUBLISHER
MANAGING DIRECTORelbizeventsasiacom
2-3 First Wordindd 2 2552015 41007 PM
3JUNE-JULY 2015
OUR BREATH OF LUXURY
For years we have placed breath-taking destinations or stunning hotel and venue shots on the cover of the magazine For this special luxury issue we continue to strive for thought-provoking images to depict the term ldquoluxuryrdquo a ubiquitous word in hospitality In the last few months as we sought the definition of luxury through informal conversations at events most answered enthusiastically by naming their favourite destinations and hotel brands We pressed on and asked them to find words that they felt were associated with Asia We received words such as ldquoculturerdquo ldquodiversityrdquo ldquogrowthrdquo and phrases such as ldquopeaceful resortsrdquo and ldquokey business marketrdquo
Seasoned travellers and event planners are accustomed to associating opulence with luxury products We also believe what continues to draw them to Asia is an interest in our culture On that note we decided to put Kun Qu opera on the cover Developed between the 14-16th century under the Ming dynasty in southeast China it is a popular theatrical form and is one of the oldest forms of Chinese
opera still performed today (calling it the mother of Chinese opera) Like event planners Chinese opera performers train hard and prepare for a flawless and memorable performance Despite sweat and tears they hold true to the motto ldquothe show must go onrdquo No matter how modern Asia becomes and how advanced the infrastructure is Asia does not and should not forget its cultural roots
In the special duo-month issue of Biz Events Asia we seek to provoke your thoughts on the topic of luxury as we bring you different interpretations of what the word can stand for While we constantly yearn to spoil ourselves silly on the next luxurious getaway completely free from work or first world worries we often forget that we are already living in luxury ndash of culture time health convenience and wealth Live in the moment and appreciate the little things ndash be good to yourself and donrsquot wait till the next holiday to take in a breath of appreciation
We hope you enjoy this issue
SALES amp MARKETING SINGAPORE OFFICE Michelle Lim michellebizeventsasiacom
Charline Wong charlinebizeventsasiacom
INTERNATIONAL MEDIA 5(35(6(17$79(6 CHINA Mary Yao Email marymhichinacom Tel +86 10 6551 5663 ext 8008
DUBAI Lenora BennisEmail lenorathemediavantagecomTel +971 52 846 6212 SOUTH KOREA Alexander Paik Email apcommnavercom Tel +82 10 5042 1337
9LVLWXVRQOLQHIRUUHJXODUXSGDWHVthroughout the month bizeventsasiacom
Privacy Policy Business amp Tourism Publishing Asia is committed to managing your personal information in accordance with the Privacy Act For a copy of our Privacy Policy please go to bizeventsasiacomprivacy
Printed in Singapore by Sunrise Printing amp Supplies Pte LtdReg no 199002858DPPS 1785042013 (022963)MCI (P) 131022015
Our cover image is courtesy of Shanghai Municipal Tourism Administration Read about Shanghais continued progress as
a business events destination on page 12
JUNE-JULY 2015
Biz Events Asia the only Asia-based media for ibtm america
Biz Events Asia is the official media partner and member of
THAILAND OFFICESanthiti Arunsit Email santhitibizeventsasiacomTel +66 81 422 4997
AUSTRALIA OFFICETanya Brown Email tanyabizeventsasiacomTel +61 408 658 377
3JUNE-JULY 2015
2-3 First Wordindd 3 2552015 41008 PM
4JUNE-JULY 2015
EDITORIAL ADVISORY BOARD MEMBERS
COVER STORY
12
Shanghai continues to attract business events as it grows in economic stature
and prominence while remaining true to culture and innovation
SINGAPOREEnterprise IT
June 2015 | 26000 pax
MALAYSIA10th Malaysia International Dive Expo
Kuala Lumpur | June 2015
CHINAWasteMET China 2015Shenzhen | July 2015
INDONESIAManufacturing Surabaya Series | Surabaya
June 2015 | 7000 pax
MACAUAsia Pacific Regional Internet
Governance ForumJuly 2015
1312JUNE-JULY 2015 JUNE-JULY 2015
CoverStory
One cannot deny the prowess of Shanghai as a global city As a clear representation of Chinarsquos booming economy its impressive cityscape of skyscrapers and modern infrastructure presents a platform of boundless economic and business opportunities From the bustling Pudong district and the sleepless Xintiandi entertainment district to the renowned waterfront promenade Bund Shanghai is one of the most dynamic cities with no end to experiences
Shanghai continues to perform exceptionally in business events in huge part due to frequent and direct air accessibility from other major cities in the world According to Patrick Chen deputy director of Shanghai Municipal Tourism Administration this convenience makes it effortless for Shanghai to attract prominent events that see visitors pouring in from different parts of the world These include sporting events such as the Formula 1 UBS Chinese Grand Prix and Longines Global Champion Tour as well as the revered Shanghai Fashion Week and the Shanghai International Film Festival
Max Jantasuwan global managing director of destination management company and event company Events Travel Asia was recently in Shanghai earlier this year as a hosted buyer of ITampCM China a business events trade show that takes place each year as part of Shanghai Business Events Weekrsquos strong line-up of programmes Commenting on his experience he shared with Biz Events Asia that Shanghai has changed a lot in the past five years in a good way
Shanghai SurgeS onWordS KriStie thong
ldquoShanghai continues to offer a lot to event planners It is very accessible has opportunities for off-site events and has many local attractionsrdquo Jantasuwan said
aLL the SPaCe in the WorLdLarge-scale exhibition and convention venues are aplenty in Shanghai From the steadfast Shanghai New International Expo Center that has hosted the Motor Show for years to the Shanghai World EXPO Exhibition amp Convention Center situated in the city centre large-scale venues are aplenty
in Shanghai The Shanghai International Convention Center is a venue that has attracted large-scale international conferences and business forums due to its integrated hospitality offering Situated in the heart of Shanghairsquos financial and trade zone Lujiazui and adjacent to the ironic Oriental Pearl TV Tower it offers a five-star hotel with 273 river-view rooms and suites on top of extensive event facilities With a total capacity of 3000 guests through a 4400 sq m pillar-less grand ballroom and 30 multi-functional conference halls it is no surprise the venue has attracted noteworthy events such as the Fortune Global Forum APEC Leadersrsquo
Zhujiajiao ancient water town
Yuyuan Gardens
ThE ChINESE CITY TErMEd ldquoPArIS OF ThE EASTrdquo CONTINUES TO ATTrACT BUSINESS EVENTS AS IT GrOWS IN ECONOMIC STATUrE ANd PrOMINENCE WhILE rEMAINING TrUE TO CULTUrE ANd INNOVATION
ldquoShanghai continues to offer a lot to event planners It is very accessible has opportunities for off-site events and
has many local attractionsrdquo
MAX JANTASUWANManaging directorEvents Travel Asia
Summit the 35th Asian development Bank Council Annual Meeting and the welcome dinner of EXPO 2010
One of its newest venue additions may soon overshadow several competitors in the Asia Pacific market The National Exhibition and Convention Center (NECC) has already attracted much hype within both the domestic and international marketplace calling itself the worldrsquos largest exhibition venue Co-built by the Ministry of Commerce of China and the Shanghai Municipal Government NECC offers 500000 sq m of exhibition space with 400000 sq m indoors and 100000 sq m of outdoor display areas The indoor exhibition space includes 13 large exhibition halls each spanning 28800 sq m as well as three smaller 10000-sq m halls ndash all of which are directly accessible by freight carriers It also has over 60 meeting rooms of different sizes with seating capacities ranging from less than a hundred people to three thousand attendees each NECC is a multi-purpose facility offering more than exhibition and meeting facilities it is supported by a commercial centre three office buildings a five-star hotel conference services as well as international cuisine options and entertainment
out oF the BoXShanghai has a healthy number of exhibition and convention venues and also a plethora of luxury and business hotels that offer impressive and well-utilised event facilities however event planners looking for the unconventional will not have their ideas stifled in Shanghai
Event planners can consider a space like M1NT which is a modern-day members club for classy clientele With a combined offering of a destination restaurant cocktail lounge bar roof terrace and night club it can host
Janet Tan-CollisPresident | SACEOS
CEO | East West Planners
Selina ChavryRegional Director ndash Asia | Pacific World
Damion BreustDirector ndash Head of
Event Marketing Asia Pacific | Barclays
Daniel ChuaManaging Director
AONIA MICE
JAPANThe 15th annual meeting of the
Asian and Oceanic Society for Pediatric Radiology 2015
Tokyo | June 2015
4-5 Contentsindd 4 24515 1131 am
5JUNE-JULY 2015
ISSUEJUNE-JULY 15
AUSTRALIACommunicable Disease
Conference | Brisbane June 2015
SOUTH KOREA Korea World Travel Fair | Seoul June 2015 | 100000 pax
TAIWANComputex 2015 | TaipeiJune 2015 | 4000 pax
42 DelveInto Singapore How the lion city stacks up for
business events BONUS FEATURE Behind the scenes of
Forever Living Global Rally
69 Engage Seoulrsquos first MICE cluster draws
over 2 million
70 Engage A Canadian group gets acquainted
with Hangzhoursquos rich culture and scenic beauty
71 Engage Happy snaps from Wine Down
Wednesday in April
Andrew Chan
CEO | ACI HR Solutions
Deanna VargaDirector
Deanna Varga Consultancy
Sumate SudasnaPresident | Thailand Incentive amp Convention Association (TICA)
MD | CDM Thailand
Ho Yoke PingGeneral Manager Business Events
Malaysia Convention amp Exhibition Bureau
(MyCEB)
Max JantasuwanGroup Managing
Director Events Travel Asia
Daniel AswinCo-founderAbsolutions
6 SoundBites
9 TakingTheLead
10 WebSpace
Exploring different interpretations of luxury
36 TalentAndMentor The challenge of making a right hire in Asia
38 Knowledge With a special luxury-themed issue
comes a surprise in this section
Donrsquot miss our special supplementTHERErsquoS NOTHING LIKE AUSTRALIA
53
4-5 Contentsindd 5 24515 836 pm
6JUNE-JULY 2015
GLOBALSojern a performance and marketing platform for travel brands has released its Q1 Global Travel Insights Report based on the
rigorous analysis of more than 8000 travellerrsquos intent data points Thailand emerges as the only Asia Pacific destination in the top 10 with the United States Spain United Kingdom and Italy among them Tunisia and Egypt (pictured) have suffered the ill effects of a recent terror attack and the announcement of tighter visa rules respectively Interest in Cuba from around the world has also
seen an increase after the easing of US embargo
THAILANDAmara Hotels amp Resorts ventures into Thailand with the soft opening of Amara Bangkok in the neighbourhood of Surawong The hotel features 250 guest rooms a rooftop infinity pool and bar on the 26th floor a pillar-free ballroom with a 46 metre-high ceiling and two function rooms built with glass walls that allow natural light to fill the events space
SINGAPOREMore than 60 industry influencers from a variety of travel management companies and corporate end users ndash including American Express CWT Merck Barclays Bank Sarasin and Shell ndash got a chance to hear from Accor corporate hotel representatives as they shared the latest on the grouprsquos 3700 properties worldwide The event was held in a relaxing but sophisticated setting atop Sofitel So Singaporersquos rooftop bar Lisa Meehan director ndash travel card amp meeting Asia Pacific amp Japan of MSD International GmbH (Singapore Branch) found the event a great opportunity to network and meet with the relevant hotel representatives in the group to learn of the latest happenings at Accor
6JUNE-JULY 2015
68 Sound Bitesindd 6 24515 1132 am
29 Sabah Tourism Boardindd 29 16714 1019 pm7 Sabah Tourism Board ADindd 7 13515 755 pm
8JUNE-JULY 2015
GLOBALFour Seasons has unveiled the hotel industryrsquos first fully-branded private jet upping the ante for a fully immersive luxury experience in the air and on the ground From hand-crafted leather flatbed seats by specialised aerospace Italian designer lacobucci and hand-woven woollen carpeting to fine tableware cosy Mongolian cashmere blankets and cabin crew uniforms no detail has been overlooked in meeting the core objectives of comfort and functionality Personalised service experience comes in the form of 10 Four Seasons trained in-flight crew including an executive chef a sous chef a Four Seasons Concierge and a global guest services manager Each Four Seasons journey includes air travel and ground transportation planned excursions all meals and beverages provided throughout the trip and luxurious accommodation at Four Seasons hotels and resorts around the world
VIETNAMStarwoodrsquos powerhouse brand Sheraton debuts in Danang as a beachfront property Scheduled to open early in 2018 Sheraton Danang Resort will feature 250 guest rooms and boast 1066 sq m of meeting and event spaces including two ballrooms and five meeting rooms The signed agreement with Oriental Sea Villas and Hotel Company Ltd follows closely behind the signing of Four Points by Sheraton Danang late last year
+64The average rate of increase in room rates in Macau for Q1 2015 as compared to the same period last year Macau has been actively developing its business events facilities in order to diversify and avoid over-reliance on gaming revenues Hong Kong and Singapore fall closely behind during the same period with an increase of 20 percent and 18 percent respectivelySource HRS Hotel Price Radar
3582 The number of events staged in Vienna Austria in year 2014 which created more than 17000 year-round jobs Of those events staged 1458 were congresses while 2124 were conferences and incentivesSource Vienna Convention Bureau
NUMBERS
JAPANHilton Tokyo Bay has appointed Neil McInnes as general manager McInnes has over 20 years of experience with Hilton Worldwide He was most recently regional director of revenue management for Japan Korea and Micronesia McInnes has also served as cluster director of business development for Hilton Tokyo and Conrad Tokyo while fulfilling the role of executive assistant manager at Conrad Tokyo As general manager of Hilton Tokyo Bay McInnes will oversee refurbishment to the guest rooms on the sixth and seventh floors of the hotel which are slated to be completed in early June 2016
8JUNE-JULY 2015
68 Sound Bitesindd 8 24515 426 pm
9JUNE-JULY 2015
AMITE RETURNS FOR THE SECOND YEARSingapore MICE Forum (SMF)
2015 is bringing back the Asia
Meeting amp Incentive Travel
Exchange (AMITE) this year a
hosted buyer programme that
connects Asia-based suppliers
with thoroughly vetted buyers
from Europe North America
and for the first time Asia
Pacific The inaugural AMITE
last year delivered 21 buyers
representing USD236 million in
business event contracts from
European and North American
countries and 18 suppliers from
eight Asian countries Held
from June 29 to July 3 2015 at
the Sands Expo amp Convention
Centre SMF 2015 is expected
to welcome 750 business event
professionals suppliers and 550
students to address skills and
knowledge gaps in the industry
through networking and training
workshops
JAPAN The Tokyo Convention amp Visitors
Bureau (TCVB) has won the bid for
the 12th Asia Pacific Symposium
on Cochlear Implant and Related
Sciences (APSCI 2019) The win marks
the first time this symposium will be
held in Tokyo and the third time in
Japan following the one held in Osaka
in 2001 and Kyoto in 1996 Over 800
doctors and scientists including 600
overseas delegates will converge in
Tokyo to attend the symposium on
November 5 ndash 8 2019 at Keio Plaza
Hotel Tokyo Prof T Yamasoba from
AUSTRALIAThe Victorian State Government has
announced an investment of up to
AUD210 million (USD168 million) for the
expansion of Melbourne Convention
and Exhibition Centre (MCEC) in the
2015 ndash 2016 State Budget MCECrsquos
activities contribute AUD580 million
to the economy annually and has
exceeded expectations following the
Victorian State Governmentrsquos previous
investment to build the new convention
centre in 2009 The completion of
MCECrsquos expansion is expected to result
in an additional 74000 international
visitors annually creating hundreds
of jobs and providing an estimated
AUD167 million boost to the economy
The Victorian State Government will
work with Plenary and their partners
to negotiate and finalise the proposed
expansion master plan and reveal its
details in the coming months
the University of Tokyo highlights that
the bid owes its win to the continuing
scientific contribution of Japanese
specialists to the Cochlear Implant
(CI) field and from lessons learnt
after their last bid loss in 2013 The
Tokyo Metropolitan Government and
TCVB lent a hand by providing support
letters from the Governor of Tokyo
and TCVB Chairman and assisting
with bid papers
FROM THE
BUREAUX
9 Taking the Leadindd 9 24515 1133 am
10JUNE-JULY 2015
Are messaging apps the future of social media Social mobile messaging apps such as WeChat Line Kakao Talk Viber and Whatsapp are fast becoming popular in offering services such as news and information gaming and payment
Source The World Bank Group News
Marriott launches events-specific website
wwwmeetingsimaginedcom is an innovative Pinterest-
like site that is also available as an app providing ideas
and inspiration for all types of events
The National Geographic has chosen 24 unique boutique hotels across six continents to be in its new luxury hotel collection one of which is the Kasbah Du Toubkal located in the snow-capped High Atlas Mountains in Morocco
10-11 Webspaceindd 10 24515 424 pm
Alison Taylor fulfils her dreamsStarwoodrsquos senior vice-president of sales heads to the US
What you missed online onWWWBIZEVENTSASIACOM
Singapore extends visa for Chinese nationalsThe validity of these Multiple Journey Visas (MJVs) extends to a maximum of 10 years
10-11 Webspaceindd 11 24515 1134 am
12JUNE-JULY 2015
CoverStory
One cannot deny the prowess of Shanghai as a global city As a clear representation of Chinarsquos booming economy its impressive cityscape of skyscrapers and modern infrastructure presents a platform of boundless economic and business opportunities From the bustling Pudong district and the sleepless Xintiandi entertainment district to the renowned waterfront promenade Bund Shanghai is one of the most dynamic cities with no end to experiences
Shanghai continues to perform exceptionally in business events in huge part due to frequent and direct air accessibility from other major cities in the world According to Patrick Chen deputy director of Shanghai Municipal Tourism Administration this convenience makes it effortless for Shanghai to attract prominent events that see visitors pouring in from different parts of the world These include sporting events such as the Formula 1 UBS Chinese Grand Prix and Longines Global Champion Tour as well as the revered Shanghai Fashion Week and the Shanghai International Film Festival
Max Jantasuwan global managing director of destination management company and event company Events Travel Asia was recently in Shanghai earlier this year as a hosted buyer of ITampCM China a business events trade show that takes place each year as part of Shanghai Business Events Weekrsquos strong line-up of programmes Commenting on his experience he shared with Biz Events Asia that Shanghai has changed a lot in the past five years in a good way
SHANGHAI SURGES ONWORDS KRISTIE THONG
ldquoShanghai continues to offer a lot to event planners It is very accessible has opportunities for off-site events and has many local attractionsrdquo Jantasuwan said
ALL THE SPACE IN THE WORLDFrom the steadfast Shanghai New International Expo Center that has hosted the Motor Show for years to the Shanghai World EXPO Exhibition amp Convention Center situated in the city centre large-scale exhibition and convention venues are aplenty in Shanghai The Shanghai International
Convention Center is a venue that has attracted large-scale international conferences and business forums due to its integrated hospitality offering Situated in the heart of Shanghairsquos financial and trade zone Lujiazui and adjacent to the ironic Oriental Pearl TV Tower it offers a five-star hotel with 273 river-view rooms and suites on top of extensive event facilities With a total capacity of 3000 guests through a 4400 sq m pillar-less grand ballroom and 30 multi-functional conference halls it is no surprise the venue has attracted noteworthy events such as the Fortune Global Forum APEC Leadersrsquo Summit the 35th Asian Development
THE CHINESE CITY NAMED ldquoPARIS OF THE EASTrdquo CONTINUES TO ATTRACT BUSINESS EVENTS AS IT GROWS IN ECONOMIC STATURE AND PROMINENCE WHILE REMAINING TRUE TO CULTURE AND INNOVATION
12-14 Cover Storyindd 12 24515 1134 am
13JUNE-JULY 2015
Zhujiajiao ancient water town
Yuyuan Gardens
ldquoShanghai continues to offer a lot to event planners It is very accessible has opportunities for off-site events and
has many local attractionsrdquo
MAX JANTASUWANManaging DirectorEvents Travel Asia
Bank Council Annual Meeting and the welcome dinner of EXPO 2010
One of its newest venue additions may soon overshadow several competitors in the Asia Pacific market The National Exhibition and Convention Center (NECC) has already attracted much hype within both the domestic and international marketplace calling itself the worldrsquos largest exhibition venue Co-built by the Ministry of Commerce of China and the Shanghai Municipal Government NECC offers 500000 sq m of exhibition space with 400000 sq m indoors and 100000 sq m of outdoor display areas The indoor exhibition space includes 13 large exhibition halls each spanning 28800 sq m as well as three smaller 10000-sq m halls ndash all of which are directly accessible by freight carriers It also has over 60 meeting rooms of different sizes with seating capacities ranging from less than a hundred people to three thousand attendees each NECC is a multi-purpose facility offering more than exhibition and meeting facilities it is supported by a commercial centre three office buildings a five-star hotel conference services as well as international cuisine options and entertainment
OUT OF THE BOXShanghai has a healthy number of exhibition and convention venues and also a plethora of luxury and business hotels that offer impressive and well-utilised event facilities However event planners looking for the unconventional will not have their ideas stifled in Shanghai
Event planners can consider a space like M1NT which is a modern-day members club for classy clientele With a combined offering of a destination restaurant cocktail lounge bar roof terrace and night club it can host cocktail parties of up to 600 guests or
12-14 Cover Storyindd 13 24515 1134 am
14JUNE-JULY 2015
Shanghai Maglev Train Waterhouse Nanjing Road
On the Bund
sit-down dinners of 160 guests Event organisers can opt for food prepared by in-house M1NT chef Grant Brunseden M1NT has hosted and catered for a wide variety of events offering a chic touch to product launches fashion shows training and seminars and after-parties Some brands that have used M1NT for events include Ferrari Hermes Jimmy Choo Chopard UBS and Bvlgari
Situated east of Shanghairsquos old town is The Waterhouse at South Bund which consists of a 19-room boutique hotel and an event warehouse Located in the vicinity of the 2010 World Expo site and next to The Cool Docks cultural hotspot the venue has a disorienting yet refreshing design that charms planners in search of something out of the ordinary
The event venue is a pillar-less multi-purpose space converted from a former warehouse Evoking the buildingrsquos industrial roots the 743-sq m warehouse has a double-storey
ceiling and can be easily reconfigured to cater for all kinds of events and formats It can take up to 800 guests for cocktail parties or 500 guests for banquets
Anyone looking for an exclusive but sophisticated space in the heart of old Shanghai can consider Yong Fu Seventeen A members-only club housed in a private whiskey and cigars bar complete with parquet wooden flooring and comfortable green leather armchairs Yong Fu Seventeen can be hired for events of up to 100 guests with the choice of in-house or external caterers On other days it hosts regular whiskey and cigar tastings vertical wine tastings or oysters and champagne evenings
THE SHOW GOES ONWhile the merits are endless as a global city a metropolis that stays true to its roots is one that visitors return to time and again Shanghai retains its history and culture in landmarks such as the 400-year-old Yuyuan Garden the French Concession Region featuring old European buildings in Luwan and Xuhui and the renowned taoist Chenghuang Temple (also called Yi temple) This culture works as a hook for pre- or post-conference tours or incentive travel programmes Groups can visit medieval water towns such as Zhujiajiao located just 50 minutes away from the city centre by bus or take the maglev high-speed magnetic levitation train to Hangzhou or Suzhou
Oscar Cerezales chief operating officer of Asia Pacific for MCI weighs in
Shanghai has a combination of three pillars 1 It enhances relevant business exchange opportunities 2 It has a consolidated industry community 3 It has a leading positioning in market segments such as
finance real estate healthcare logistics and innovation
WHAT MAKES THE CITY OF SHANGHAI UNIQUE
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15 Hyatt Westin ADindd 15 19515 751 pm
16JUNE-JULY 2015
Mercato Starling
MERCATO Mercato is an Italian restaurant from three Michelin-starred Chef Jean-Georges Vongerichten Located on the sixth floor of Three on the Bund it boasts stylish rustic surrounds with reclaimed wood and warm leather tones exuding familiarity and a sensual feeling of comfort Looking out of the tall glass windows one will immediately feel directly in the heart of a vibrant city but away from the bustling crowds Famous for its seafood house-made pastas and wood-fired pizzas dishes are presented family style allowing for sharing and sampling a bit of everything Our personal favourite is the spicy salami ricotta cheese and broccolini pizza Mercato can also be booked for intimate dinner events with a separate function menu available
STARLINGStepping into Starling can feel like you are being teleported to Southeast Asia Just down the street from Four Seasons Hotel on Taixing Lu the pub evokes a colonial era through huge retro fans soft lighting and quaint birdcages If you are living in Southeast Asia and need some convincing to check out this joint let the cocktail menu wow you with its rum or gin-based concoctions that consist of spices and tropical flavours found in Southeast Asia One of the must-try cocktails is the spicy Tom Yum Colada made with coconut milk pineapple and lime juice The Pandan Collins and Roasted Pineapple Old-Fashioned are also some interesting options These drinks can be accompanied by familiar tastes such as laksa mango sticky rice or beef rendang ndash courtesy of Malaysian chef Brian Tan
TIAN ZI FANG (ॵŔᇇ)This artistic district is a labyrinth of alleys filled with cafes art galleries art deacutecor apartment blocks and craft stores within the area known as the French Concession Spend some time in some of the art galleries or take a stroll in the elegant French Concession itself ndash a 10 square-kilometre district with old residential buildings and heritage hotels and edifices
MAKE TIME COUNT IN SHANGHAIDO YOU HAVE SOME TIME TO SPARE OR A CHANCE TO MAKE USE OF CHINArsquoS 72-HOUR VISA FREE TRANSIT POLICY WE POINT OUT SOME INTERESTING FINDS IN THE GLOBAL CITY THAT MIGHT BE WORTH YOUR TIME
Tian Zi Fang
16JUNE-JULY 2015
16 Shanghai extendedindd 16 24515 1200 pm
19-20 Sheraton ADindd 19 13515 857 pm
amp
0
lt
amp0
0lt
amplt
amp0lt
19-20 Sheraton ADindd 20 13515 857 pm
21 Macao Economic Services ADindd 21 13515 759 pm
22JUNE-JULY 2015
THE LUXURY
ISSUEWE LOOK AT
WHAT LUXURY
MEANS WHEN
GIVEN OUR OWN
INTERPRETATIONS
TheLuxuryIssue
WORDS EL KWANG
KRISTIE THONG
GINA SIN
22JUNE-JULY 2015
Itrsquos common knowledge that the
demand for upmarket or exclusive
experiences increases as Asia
becomes more affluent The growth
of economies see many corporate
companies rewarding high-achieving
employees in the form of top-notch
luxurious experiences And as a larger
and younger demographic worldwide
becomes richer products and services
work harder to find ways to attract
the elite in an increasingly saturated
market
Proving luxury incentive travel
continues to be in demand
Luxperience a three-day event that
aims to be the platform for luxury and
experiential travel in the Australasia
and Pacific region has seen continued
growth The success of the show has
prompted organisers to include a new
program within Luxperience tailored for
business events this year Event buyers
will be able to identify new opportunities
within the luxury travel industry for
incentives or exclusive events while
exhibitors will have a bigger platform
to provide innovative solutions for
meetings and events
Event planners specialising in luxury
experiences are now looking beyond
luxury products Clients are asking for
unique money-cannot-buy experiences
Many of us consider luxury to be in the
form of expensive items and exclusive
retreats while others believe it can
be the simpler intrinsic things in life
that are often overlooked However
we choose to define it one quote by
Karoline Huber of IWC Schaffhausen
(published by Boyden Global Executive
Search) sums it up well ldquoLuxury is
based on emotion and it is people who
create emotional differencesrdquo
22-33 Luxury Issueindd 22 24515 1137 am
23JUNE-JULY 2015
TheLuxuryIssue
OSAKA ndash
JAPANrsquoS SECOND
LARGEST CITYCurate a stellar city adventure in
Osaka and check the next residential
conference or incentive into the 160-
room St Regis Osaka Located on
Midosuji Avenue the Ginza of Osaka
where luxury international fashion
labels reside the purpose-built
five-year-old hotel is the epitome of
luxury Ease delegates into the hotel
with its signature afternoon tea or a
rejuvenating treatment in the Iridium
Spa featuring Sothys Paris
Witness the daily champagne ritual
held in the outdoor Zen garden adjacent
to the lobby on the 12th floor before
heading to The St Regis bar for a glass
of Shogun Mary the hotelrsquos concoction
of the Bloody Mary cocktailThe
THE LUXURY OF CULTURE BRINGING THE BEST OF TWO JAPANESE
LUXURY INCENTIVE CITIES THROUGH THE
CONDUIT OF CULTURAL EXPERIENCES
WORDS EL KWANG
welcome reception can either be held
in the 210 sq m Astor Ballroom or in
Italian restaurant La Veduta or French
bistro Rue drsquoOr Start the next day with
an official meeting agenda in the Astor
Ballroom which also has optional
breakout spaces in the four meeting
suites on the dedicated events floor
With its easy access team-building
activities are in abundance Visit the
190-year-old Kuromon Ichiba Market
for arguably one of the best Japanese
food and seafood in Osaka Another
fun activity for all ages is a visit to
the Momofuku Ando Instant Ramen
Museum where delegates get to
understand the history behind this
post-WWII invention try their hands at
making it and design their own ldquocup
noodlerdquo Those keen to learn more
about the Japanese culture can take a
private behind-the-scenes tour of the
Yamamoto Noh Theater built in 1921
Planners can have the option of having
performers hold coaching sessions
for delegates on the actual performing
stage The art form has been recognised
as a Japanese intangible heritage
in 2006
End the program in Kyoto with some of
the cityrsquos best retail shopping before
bringing delegates to Kyoto for more
cultural elements
The Astor Ballroom of The St Regis Osaka The Library Suite Meeting Room
ldquoAt both The St Regis Osaka and
Suiran The Luxury Collection
Kyoto we believe in assisting our
clients in curating memorable and
experiences that are unique to our
brands The Luxury Collection is
about travellers collecting local
and authentic experiences Let our
hotels be your guiderdquo
FAY-LINN YEOHBrand Director
The St Regis and The Luxury Collection Food amp
Beverage Marketing Asia Pacific
Starwood Hotels amp Resorts Worldwide Inc
23JUNE-JULY 2015
22-33 Luxury Issueindd 23 24515 1137 am
24JUNE-JULY 2015
Suiran a Luxury Collection Hotel Kyoto
HISTORIC KYOTOThere are many forms of relaxation and recovery in the world of luxurious experiences Some prefer retail therapy while others opt for a digital detox by staying in a luxury hotel or resort Embracing and experiencing the traditional Japanese culture and historic sites may reap benefits beyond soul searching Its cultural myths and spiritual integrity continue to distract global visitors from their day-to-day worries a true time out in Kyoto whilst stepping back in time
A 13-minute bullet train ride takes you from the buzzing city centre of Osaka to historic Kyoto the former capital of Japan for 1200 years According to the Kyoto Convention Bureau the ancient city is the cultural heart of Japan It has 17 UNESCO World Heritage Sites on a cityscape dominated by 2000 temples and shrines
SUIRAN A BRAND NEW BREATHING SPACE On the vibrant side of the Hozu River resides the brand new Suiran a Luxury Hotel Collection Kyoto As the first luxury collection hotel in Japan this hotel is perfect for exclusive management retreats or complete hotel book-outs Upon entering the main gates of the 39-room hotel a purposefully-laid footpath leads you on a tranquil trek through a Saryo Hassui cafeacute overlooking the river and misty Arashiyama hills and the hotelrsquos enchanting garden before bringing you to the hotel reception
Off the main reception desk is a 100-sq m Akane function room perfect for intimate welcome dinners of up to 48 guests Enjoy an authentic Geisha performance one of Japanrsquos indigenous wonders Unfulfilled meeting agendas or higher-level business planning can be carried out
in the unobtrusive meeting room or in the smaller 18-sq m Shogetsu room a less formal traditional Japanese setting that comes with its own bathroom and outdoor garden
The luxurious and spacious guest rooms were designed with traditional motifs such as the culturally significant cherry blossom hues in spring and the lush verdure in summer The carpet is a reflection of moonlight ripples on the Hozu River The superior rooms on the upper levels offer views overlooking the hotelrsquos foregrounds and its peaceful mountain and river surrounds whilst the ground floor Yuzunoha deluxe terraces consist of outdoor air baths (onsen) complete with retractable private screen doors for a soak under the healing sun
RECOVERY THROUGH THE ARASHIYAMA CULTURAL HUB The hotelrsquos concierge can assist in designing a customised menu in the hotelrsquos Kyo-Suiran restaurant (a restored building from its 1899 version) or an indigenous exploration of the Arashiyama village located near the hotel Engage the strength of the young and energetic team of ldquoJinrikishardquo which are beautifully-
24JUNE-JULY 2015
Sight-seeing on Jinrikisha
A dish from Kyo-Suiran Restaurant Authentic Geisha performance in Akane function room
22-33 Luxury Issueindd 24 24515 1137 am
25JUNE-JULY 2015
designed small two-wheeled rickshaws and embark on a tour of famous Kyoto landmarks surrounding the hotel Cross the Togetsu (crossing moon) Bridge and visit the Tenryu-ji Zen Temple established in 1339 by shogun Ashikaga Takauji in memory of Emperor Go-Daigo Existing buildings were restored to their closest originals after having gone through eight fires centred by a Zen garden displaying the balance of Yin (rocks) and Yang (water)
The hotel can work with the temple to organise activities such as meditation and hand-copying of sutras This is certainly a place to recharge and restore inner harmony after a productive conference in Osaka Equally wondrous is a Jinrikisha ride around the Arashiyama Bamboo Grove which is a popular site for photography The fresh air along with the staggering height and intense green hues of the bamboo makes one feel that all troubles will eventually come to an end
EXPLORING FURTHERVenture further into other parts of Kyoto Check out the must-see Fushimi Inari Taisha a Shinto shrine dedicated to the gods of rice and sake famous for its two-hour hiking path through the Senbon Torii shrine gates outlined by red overarching frames and fox
sculptures holding a key in the mouths for the rice granary
Head over to Gion district and let your imagination go back in time as your stroll through the alleys of old tea houses some of which are now converted into stylish restaurants and retail shops like Leica As Gion is known as the geisha district it is not uncommon to see Geiko (professional geisha) and Maiko (apprentice) throughout the day There is a large variety of retail shops selling Japanese incense tea and arts and crafts such as ldquokanzashirdquo an ornamental hairpin Rest your feet while indulging in an epicurean experience at the Shimogamo Saryo restaurant set in a
traditional Japanese house since 1856 Post-dinner head for some Japanese sake tasting at Machiya in Gion
BEFORE FAREWELLBid farewell to Kyoto on a high note by planning a series of cultural team-building activities with the Suiran hotelrsquos concierge Team members can embark on a traditional Kyoto sweet-making (Kyo-Gashi) activity conducted by 260-year-old family business Tawaraya Yoshitomi or try Ikebana the age-old Japanese art of flower arrangements End the team-building activities with a traditional tea ceremony and learn how to receive and appreciate a cup of tea in the hotel garden
Team bonding is a crucial component of incentive trips Asians culturally bond over meals Consider organising nightly supper sessions of Japanese Ramen where delegates get to try and compare ramen from different ramen shops Or drive a ldquobest ramen eatingrdquo photo competition through social media channels
RAMEN BONDING
Arashiyama Bamboo Grove
Traditional tea ceremony
25JUNE-JULY 2015
Kyo-Gashi making Sake tasting
Superior King Room at Suiran
22-33 Luxury Issueindd 25 24515 1138 am
26JUNE-JULY 2015
Do you believe there are moments when we can feel the physical halt of time Moments where the rush of everyday life and work commitments take a backseat giving in entirely to a view or feeling so mesmerising it overwhelms you Moments where personal problems cease to matter albeit for a brief moment for the magnitude of your problems feels insignificant in comparison
For me it took standing at the West end of Angkor in Siem Reap and taking in the view of Angkor Wat in its full glory A sharp intake of breath as I marvelled at the workmanship of the intricate Khmer architectural carvings on the walls and pillars constructed in a century that did not have the tools and technology we have today Like all tourists in Siem Reap visiting Angkor Wat was one of the first things on the list Leak the helpful guide assigned by DMC Asia Expeditions explained that Angkor Wat is only one of the many religious monuments in the Angkor area a huge archaeological park that spans 400 square kilometres It comprises a hefty number of remains of the different capitals of the Khmer Empire from the ninth to the 15th century Once a Hindu and later a
Buddhist temple Angkor Wat was built in the 12th century and remains as the only religious centre in the area
After emerging from an extensive brand transformation from micenet ASIA to Biz Events Asia that left us excited satisfied but mentally drained I jumped at the opportunity of visiting Siem Reap in Cambodia a place I knew close to nothing about Siem Reap may be an emerging destination but it is already filled with tourists due to its rich line of historic and religious artefacts The best jobs locals can have in Siem Reap are the ones directly fuelled by tourism ndash as tour guides and in hospitality The high proficiency of the English language spoken everywhere is also a true sign of a thriving tourist destination in Southeast Asia
TheLuxuryIssue
THE LUXURY OF TIME
RETRIEVE LOST TIME AND ALLOW FOR TRUE INCENTIVE CONNECTIONS
THROUGH THE HISTORICAL BEAUTY OF SIEM REAP
WORDS KRISTIE THONG
Ta Prohm
26JUNE-JULY 2015
22-33 Luxury Issueindd 26 24515 1138 am
27JUNE-JULY 2015
27
LE MERIDIEN ANGKOR Despite the lack of existing MICE
infrastructure Siem Reap remains a
viable option for meetings and incentive
programs with its can-do attitude
These are the sentiments of Dennis
Kam director of sales and marketing
at Le Meridien Angkor He shares that
the hotel hosts up to four international
corporate groups a month of which
most come from Singapore China and
Thailand Besides the 200-guest Tara
Ballroom the hotel has an impressive
and well-landscaped garden that works
well for al fresco cocktail parties and
gala dinners of over 1000 guests The
lobby can also be easily taken over and
transformed to the requirements of
the event organiser A popular choice
is having a dinner hosted at a temple
where the hotel has hosted smaller
groups of under 100 guests at the
Kraven temple complete with stunning
lights and warrior dancers
ASIA EXPEDITIONSIn an exotic destination like Siem
Reap it takes a trustable destination
management company to ensure
everything goes according to plan I had
a guide who would go the extra mile to
accommodate any last-minute changes
and knew exactly where to take me
when I asked for something out of the
norm or local Apart from Cambodia
Asia Expeditions has a presence in
Myanmar Laos and Vietnam
SHINTA MANI FOUNDATIONSiem Reap is an ideal destination for
corporate groups looking for a cultural
incentive experience with a strong
CSR element Hiring the local Phare
Circus troupe for an event allows
groups to tick off their CSR KPIs Many
hotels also work with non-government
organisations that help support the local
community ndash be it through education
training or employment The Shinta
Mani Foundation is a registered local
NGO that focuses on three core areas
education small business start-ups and
health care On top of donations USD 5
from a nightrsquos room rate at the luxury
boutique Shinta Mani Club or Resort is
donated directly to the foundation
AN INCENTIVE OUT OF SIEM REAP
The same feeling of time stopping was
experienced through the hours spent
exploring sites such as Bayon Temple
and the ruins of Ta Prohm ndash a temple
made famous by Angelina Jolie in Tomb
Raider We also headed up to the Kulen
Mountain which is not just a popular
tourist site but where many locals visit
during the weekends to relax or swim
under the waterfall
In a beautiful destination like Siem
Reap we are naturally inclined to
switch off making connecting with
onersquos self possible It is where the 24
hours in a day pass seemingly slower
as though the seconds match the pace
of a calmer beating heart Without the
usual modern worries it also motivates
incentive delegates to truly connect
with each other making incentive
programs worth every penny spent
View of Angkor Thom Temple Angkor Wat
Banquet dinner at Kravan Temple
27JUNE-JULY 2015
22-33 Luxury Issueindd 27 24515 1138 am
28JUNE-JULY 2015
Depending on perspectives luxury
can mean catering to an upmarket
audience or simply having the luxury of
space and time and a chance to take a
breather and relax We learnt recently
that Singapore-based Saakalya Travel
is unique in the way that it provides
these luxurious simplicities to busy
professionals away from the bustling
and sometimes chaotic cities to some
of the most beautiful and culturally-rich
destinations in Southeast Asia
The duration of the trips is kept short
and hosted during the weekends so that
they do not eat into the limited time of
busy professionals but yet sufficient
in providing a deeply refreshing and
rejuvenating experience Luxury is what
enriches us be it physically mentally
or spiritually Its value can be found in something true and pure whether that
is attributing significance to the time
and dedication spent on hand-crafting
deacutecor as with the Saakalya Collection
or indulging in beautiful open spaces
of scenery The concept of luxury is a
wholly personal perception
Travel experiences at Saakalya are
centred on somewhere new and
something different Bali is the current
destination that Saakalya explores
with access to a richer variety of
areas and opportunities built on the
connections of Saakalyarsquos managing
director Alexandra Schmutterer
Locations are curated through the
knowledge of locals working alongside
Saakalya to embrace the concept of
TheLuxuryIssue
INTERPRETATIONS OF LUXURY TRAVEL
NOT ALL THAT GLITTERS IS GOLD IN LUXURY
TRAVEL SOMETIMES ITrsquoS JUST A BREAK FROM ALL
THE DEADLINES YOU MAY OR MAY NOT HAVE MET
AND THE LUXURIES OF BEING ABLE TO ENRICH
THE BODY MIND AND SOUL IN TRAVELWORDS GINA SIN
holistic travel Each trip only allows
for up to a maximum of 12 people
in order to maintain an exclusive
and personal experience The
variety of experiences planned
around tranquil surroundings has
been designed to encourage new
passions such as arts cooking wine
tasting (you may be surprised Bali
does have a winery) or yoga taught by
world renowned instructors Guests
will also stay in personal villas in a
luxurious resort maintaining the
feeling of exclusivity and privacy
In pursuit of more exclusive and
unconventional destinations works
are also currently underway to
create such experiences in Thailand
22-33 Luxury Issueindd 28 24515 1138 am
My Magnifique VoyageMy Magnifique VoyageMy Magnifique VoyageMy Magnifique VoyageMy Magnifique VoyageMy Magnifique Voyage
Grand Ballroom
Th e Grand Gamelan
Luxury Pool AccessLuxury Pool Access
SETTING THE STAGE FOR INSPIREDMEETINGStrade AT SOFITEL BALI NUSA DUA BEACH RESORT IS AN INNOVATIVE SET OF VENUE CHOICES THESE COMPRISE 12 FUNCTION ROOMS INCLUDING 2 BALLROOMS ALL OF WHICH ARE WELL-EQUIPPED AND FEATURE NAMES THAT INVOKE DEEP BALINESE MEANINGS AND ENDLESS INSPIRATION YOUR PERSONAL INSPIREDMEETINGStrade PLANNER WILL HELP YOU CREATE A TRULY UNIQUE OCCASION DISCOVER ALL OUR MAGNIFIQUE ADDRESSES IN OVER 40 COUNTRIES ON wwwsofitelcom
DISCOVER OUR MAGNIFIQUE ADDRESS IN BALI
My Magnifique VoyageMy Magnifique VoyageMy Magnifique VoyageMy Magnifique VoyageMy Magnifique VoyageMy Magnifique Voyage
SOFITEL BALI NUSA DUA BEACH RESORT
MAGNIFIQUE EVENTS
TAILOR-MADE MEETINGS IN A STUNNING BEACHFRONT SETTING
KAWASAN PARIWISATA BTDC LOT N5 NUSA DUA
BALI 80363 INDONESIA - TEL (+62) 361 849 2888
H9078SOFITELCOM
JOIN OUR GLOBAL LOYALTY PROGRAMAT ACCORHOTELSCOM
29 Sofitel Bali ADindd 29 16515 652 pm
30JUNE-JULY 2015
LUXURY AT SEATHE GOLDEN AGE
OF SAIL STEALS THE LIMELIGHT AT A RECENT
OFFICIAL MEDIA LAUNCH OF ROYAL ALBATROSS IN
SINGAPORE
WORDS GINA SIN
Some have always seen the appeal of having events held near water whether
it is an outdoor poolside cocktail event or a networking party on a dockside yacht
against the sunset Royal Albatross originally built in 2001 and later acquired
by Tall Ship Adventures Pte Ltd is the latest attention grabber for business
events in Singapore
Once a traditional sail training ship Royal Albatross exudes sheer luxury with its hard-carved wooden interiors sturdy
aluminium masts 22 majestic sails and 60000 LED lights customisable to 512 colours It can accommodate just shy
of 150 guests for day sailing or over 200 guests berthed
The media launch perfectly encapsulated the experience of being on the ship We went on a tour of its 185-square metre
upper deck Grand Salon and five ensuite cabins and enjoyed cocktails and canapes
specially prepared by Clubvivre We watched its crew climb the shiprsquos masts
in preparation for a ride out to Lazarus Island where fire-eaters gave us a warm
welcome and a delicious satay (barbequed meat on sticks) buffet awaited us We
headed back to reality eventually but not before everyone was handed flutes of
bubbly to end the beautiful night
Delve into Thailandrsquos spiritual culture at the Erawan Shrine located in the heart of Bangkokrsquos Ratchaprasong precinct on Ratchadamri Road Proceed with a stop at Grand Hyatt Erawan Bangkok a renowned luxury hotel located just next to the shrine
Despite a lobby constantly abuzz with activity it induces a calming effect on arrival as the fragrant air-conditioned setting cools you down The newly-refurbished guest rooms showcase residential-styled amenities making delegates feel right at home ndash perfect for residential conferences and events The hotel offers event planners an incentive to a rejuvenating experience at the tranquil isawan Residential Spa amp Club
While ldquooptionsrdquo is a key component with creative event buyers the hotel offers a high-end board room a grand ballroom with an eight-
metre-high ceiling as well as The Campus event space which continues to draw hot demand since its launch in 2009 A Singapore-based corporate event specialist feels The Campus ldquoprovides a fun environment that inspires creativityrdquo where delegates can relax and be themselves contributing to ldquobetter communications at an eventrdquo Due to its unique setting The Campus has also started to attract banquets and weddings
With the rise of smaller-sized events and incentive groups ldquothe residencerdquo offers a New Yorker-designed executive residential-styled setting Whether itrsquos pre-event drinks in Apartment 305rsquoS own Gallery or breakout creative sessions in any of the other four luxurious event rooms ldquothe residencerdquo provides a unique environment for planners with the objective to strengthen team spirit and enhance relationships
TheLuxuryIssue
LUXURY IN THE HEART OF BANGKOKEXPERIENCE THE LUXURIOUS FEELING OF SPIRITUALITY COMBINED WITH A HOTEL THAT KNOWS EXACTLY WHAT EVENT PLANNERS NEED
WORDS EL KWANG
The Campus
Royal Albatross
22-33 Luxury Issueindd 30 24515 1138 am
31JUNE-JULY 2015
TheLuxuryIssue
Major hotel chains and their rapid growth in the Asia Pacific region have always gotten most of the attention in business events The rise of independent hotels however has been evident in recent years as the category gains more prominence A Biz Events Asia survey conducted in May revealed that the majority of respondents (95 percent) are interested in independent hotels due to their unique product offering
ldquoTravellers today are looking for authentic and memorable experiences where travel is aspirational and luxury is defined by personal life and style preference at any given time in your liferdquo says Josephine Lim managing director of South East Asia for Preferred Hotels amp Resorts
ldquoIndependent hotels are often borne from entrepreneurial hotel owners with a passion for the art of hospitality They deliver the authenticity of a destination ndash featuring the unique characteristics of specific cultures within their own brand of hospitality that allows discerning travellers to lsquolive like the localsrsquordquo she adds
Also playing a significant role in the rising trend is a growing demographic of high-earning millennials with sizeable disposable incomes looking for exclusivity in cooler trendier and off-beat experiences
ldquoIndependent hotels pay a lot of attention to detail and design aesthetics Though some of them may be smaller the experience is often different and more magical I tend to stay in such hotels if I want a different experience they tend to feel more luxuriousrdquo says Jeanne Hong a 35-year-old finance professional who is also the
THE LUXURY OF AUTONOMY
INDEPENDENT HOTELS OFFER OFFBEAT OR EDGY LUXURY
EXPERIENCES BUT HAVE THEY GAINED THE TRUST OF EVENT
PLANNERSWORDS KRISTIE THONG
The Dhara Dhevi Chiang Mai
31JUNE-JULY 2015
22-33 Luxury Issueindd 31 24515 1138 am
32JUNE-JULY 2015
co-owner of The Snack Guru an online store selling healthy gluten-free snacks
Putting independent hotels within a single alliance has long been industry practice and there are many benefits to doing so An independent hotel under a company like Small Luxury Hotels of the World or Preferred Hotels amp Resorts can save costs by easily tapping into the hotel companyrsquos global distribution channels gain awareness through joint marketing efforts or build continued satisfaction with the companyrsquos loyalty program While individual properties may be overlooked when pitching for corporate business joining a hotel company offers them tender opportunities with multi-national corporations
These independent hotel companies have been gaining traction Worldhotels welcomed seven new members in the first quarter of 2015 adding to its portfolio of nearly 500 properties worldwide Small Luxury Hotels of the World has announced at least eight member hotels and resorts of which several will be opening throughout the year Meanwhile Preferred Hotels amp Resorts introduced six new properties ideal for the business events market that will be scheduled to launch by the end of 2015
A CHAIN GOES FREEIn early 2015 Starwood Hotels amp Resorts announced the launch of its 10th brand that now falls within its extensive portfolio Tribute Portfolio promises owners Starwood Preferred Guest (SPG) members and guests
the ability to ldquostay independentrdquo with a selection of independent upscale hotels in high-demand destinations While falling under the new brand name the independent hotels within the portfolio will maintain their own unique identities and continue to promise boutique service
Adam Aron chief executive officer of Starwood adds that the mission of the new brand is to ldquobring great hotels in great destinations to loyal SPG members who make up more than half of all Starwood staysrdquo As with Starwoodrsquos other nine brands SPG members will be able to earn and redeem Starpoints at Tribute Portfolio hotels and enjoy in-hotel elite tier benefits such as upgrades welcome amenities late check-out and more
NUMBERS FROM THE SURVEY
LEADING HOTELS OF THE WORLD SMALL LUXURY HOTELS OF THE WORLD
95list something new and unique product offering as reasons why they will go for an independent hotel
35 will take into consideration loyalty programs when considering the use of an independent hotel
Event planners have stayed with a member hotel in these hotel companies at least once
ITrsquoS ABOUT THE SERVICEThis recent development from Starwood may put independent hotel companies on alert in particular due to Starwoodrsquos strong and global branding as well as its loyalty program While many independent hotel companies offer some form of loyalty program most are only beginning to find a footing with loyalty programs specifically for event planners Elaine Macy senior vice president group sales for Preferred Hotels amp Resorts revealed that a meeting planner loyalty program is currently undergoing a Beta testing in North America under iPrefer the companyrsquos point-based guest loyalty program It was introduced in early 2015 to offer planners points for actualised revenue from rooms booked
Royal Palm South Beach Miami Starwoodrsquos first Tribute Portfolio feature hotel
22-33 Luxury Issueindd 32 24515 1138 am
International Starfor Leadership
in Quality Award 2013Gold Category
Certificate of Excellence2014 WINNER
One World Hotel
Find us on
first avenue bandar utama city centre 47800 petaling jaya selangor malaysia toll free domestic 1300 88 7888 toll free international 1800 88 7888tel 603 7681 1111 fax 603 7681 1188 email enquiryoneworldhotelcommy website wwwoneworldhotelcommy
Half Day Meeting Package from RM218 per person per day
Full Day Meeting Package from RM228 per person per day
2015 Meeting Packages
Meeting faci l i t ies recognised by the world
At the 5-star One World Hotel you can expect ample space luxuriously appointed with spectacular chandeliers and state-of-the-art facilities including simultaneous interpretation system live feed facility and mood lighting with variable colour setting and free Wi-Fi However what makes corporate functions here extra special is the opportunity to put fun back into functions
Anythingrsquos possible in One World To add some excitement to your next event speak to our Conventions and Events team today at 03-7712 2289 or email cneoneworldhotelcommy
Prices are in Ringgit Malaysia and inclusive of 10 service charge and 6 goods and services tax
ldquoTravellers today are looking for authentic and memorable experiences where travel is aspirational and luxury is defined by personal life and style preference at any given time in your liferdquo
JOSEPHINE LIMManaging Director of South East AsiaPreferred Hotels amp Resorts
at member hotels and already has more than 550 planners enrolled
Perceptions of service standards and event delivery also differ According to survey findings perceptions are pretty much split down the middle when it comes to concerns over an independent hotelrsquos brand standards in event delivery
While some believe the use of an independent hotel for an event may ldquonot be able to benefit from the established international image of hotelsrdquo others feel they offer a less mainstream and more intimate touch while not compromising on service standards Many will take to leisure-focused research through sources like TripAdvisor or rely on word-of-mouth to gauge standards of an independent hotelrsquos ability to host events Some however feel that the overall experience is dependent on the staff and service standards and do not take into account the hotel status
22-33 Luxury Issueindd 33 24515 1138 am
34 Luxperience ADindd 34 13515 841 pm
35 Pullman Bangkok King Power ADindd 35 19515 758 pm
36JUNE-JULY 2015
TalentAndMentor
There is no argument ndash talent is one of the most common and hottest buzz words in business events and hospitality While many companies experience what appears to be a talent crunch in Asia one professional who has spent years in talent assessment and human capital strategies suggests the ldquoright fitrdquo might be the bigger issue
Thomas Wai director for Asia Pacific at Talent Plus Inc says the challenge of identifying engaging and retaining talent differs for a region as large and diverse as Asia Pacific With his work bringing him to over 30 cities in China including the third and fourth tier cities Wai has met ldquogreat people who are driven honest and hardworkingrdquo and seen career fairs in Shanghai filled with tens of thousands of candidates expressing genuine interest Identifying talent is likely to be an issue here according to Wai and the question companies should be asking is if there is a structured and effective interview system in place to identify the right talent
For mature cities such as Singapore and Hong Kong talent retention is at play
ldquoUnfortunately many organisations do not pay sufficient attention in re-hiring their people They pay little focus in developing their potential They focus on peoplersquos weaknesses rather than setting them up for success As a result talented people leave the organisation and recruiters assume that they cannot find people to join themrdquo Wai says
ITrsquoS NOT ABOUT THE MONEYThere is a misconception that salary compensation and benefits are the most crucial investments in employment or talent retention While they used to be the key elements to attracting and retaining talent evolving socio-economic factors along with a thirst for information and constant change brought on by the Internet age have shifted mindsets of working professionals Wai calls monetary benefits ldquosatisfiersrdquo but not motivators
ldquoThe key motivators to truly engage and help us to getting and retaining our performers are recognition one-on-one time mentoring setting them up for success paying attention to them listening to their physical and emotional needs helping them to become significant and allowing them the freedom to be the very bestrdquo he says
We are well aware that a sustainable work force be it in the West or Asia Pacific starts from the top And it may be the hardest but most rewarding step Top leadership will first need to show commitment in building a talent-based culture and demonstrate that they care about their people
ldquoThen you need to understand the DNA of your top performers decode and understand what makes your successful people successful Use these DNAcharacteristicstraits to create an interview as part of your selection consideration when you are considering new candidates or promoting from withinrdquo Wai says
THE LUXURY OF TALENT
SCRAP THE IDEA OF A TALENT CRUNCH WE HAVE THE TALENT IN ASIA BUT DO WE KNOW HOW TO
GET THE RIGHT HIREWORDS KRISTIE THONG
36JUNE-JULY 2015
It is useful to evaluate his potential so as to help him with his blind spots while putting focus on his strengths
On top of constant and open communication Wai recommends ldquostay interviewsrdquo These interviews recognise the achievements of employees and identify subsequent steps for growth
ldquoThis way you would have a better chance of creating a sustainable work force for the future state of your organisationrdquo Wai adds
SUCCESS SHOWSA sustainable workforce translates to a successful business Wai cites the example of the Capella Hotel Group where its property in Singapore continues to enjoy one of the highest occupancy rates since its opening six years ago When the group took over the Ritz-Carlton property in Bali it enjoyed the ldquobest year ever after 17 years in businessrdquo Founder Horst Schulze was quoted in an interview saying itrsquos all about the right hire
ldquoWhat a customer wants is no defects timeliness and caring service How do I know my front office manager is taking great care of my guests I can ensure this by selecting the right talent Somebody that has it in themrdquo
The effect flows through every aspect of the business
ldquoYou could see the positive results from their high level of guest satisfaction guest retention employee satisfaction and ultimately financial rewards for the owner and investors as wellrdquo Wai says
36-37 Talent and Mentor Thomas Waiindd 36 24515 1140 am
37JUNE-JULY 2015
37
ldquo
ldquoThe key motivators to truly engage and help us to getting and retaining our performers are recognition one-on-one
time mentoring setting them up for success paying
attention to them listening to their physical and emotional
needs helping them to become significant and
allowing them the freedom to be the very best
THOMAS WAIDirector Asia Pacific
Talent Plus Inc
37JUNE-JULY 2015
szlig8QGHUVWDQGERWKWKHLUtalents and desires and their weaknesses and blind spots
szlig)RFXVRQWKHLUWDOHQWVDQGcreate platforms for them to exercise their strengths
szligHHSDQRSHQGRRUSROLFIRUyour teams to approach you with concerns suggestions and innovative ideas for growth
szligQGLYLGXDOODFNQRZOHGJHtheir hard work and achievements do it timely and sincerely
szlig5HPHPEHUWRWDNHWKHWLPHto understand why a team member would make the decision they made and why instead of rushing to judgement about a decision
KEEP THE MOTIVATION
36-37 Talent and Mentor Thomas Waiindd 37 24515 1140 am
38JUNE-JULY 2015
Knowledge
IT MAY SEEM OBVIOUS BUT THE STARTLING TRUTH REVEALS A GAP IN HOSPITALITY SALES TEAMS AND THEIR ABILITY TO FOLLOW UP
In this day and age of email SMS Twitter and Gchat personal contact is still the most important way to build relationships In a world of ever-increasing automation and impersonal service a hotel must distinguish itself from its competition Hospitality sales teams need to realise that product and price are very similar in todayrsquos market What will be the clientrsquos reason for awarding a piece of business The relationship with the customer and the loyalty built up over time Hospitality
38JUNE-JULY 2015
THE ART OF FOLLOWING UP
THE LUXURY OF KNOWLEDGE
WE OFFER INSIGHTS FROM TOP INDUSTRY PROFESSIONALS IN A SPECIAL
KNOWLEDGE SECTION GO DIGITAL WITH US BY ACCESSING FULL VERSIONS
OF THESE ARTICLES ONLINE
CHRISTINE GAMARRADirector of Operations Asia PacificLRA Worldwidechristinegamarralraworldwidecom
sales teams must be in the business of building relationships instead of taking orders
A prompt and personal follow-through with the client is the most effective technique to gain commitment Following up not only displays a sense of urgency for the business lead it gives the opportunity to advance the sales process towards a decision The timeliness of a follow-up is another factor that will communicate your reliability to the client A follow-up should not be later than 48 hours after the last communication with the client
An effective follow-upszligHVLQFHUHDQGFRQILGHQWszlig$VNRSHQHQGHGTXHVWLRQVWKDWLQYLWH
the client to elaborateszlig3UREHLQWRRXUFOLHQWOslashVUHVSRQVHVszlig2IIHUVRPHWKLQJRIYDOXHOtilde
for nothingszligHPRQVWUDWHWKDWRXXQGHUVWDQG
what the client is looking for
Read the full article online at bizeventsasiacomluxury-of-knowledge-follow-up
38-39 Luxury of Knowledge_KTindd 38 24515 1140 am
39JUNE-JULY 2015
WHAT SHOULD YOU LOOK OUT FOR BEFORE PENNING AN EVENT SPONSORSHIP AGREEMENT
Exclusivity ndash Most sponsorship agreements would provide some form of exclusivity This is to avoid competitors sponsoring the same event or to avoid association with a conflicting category Where category exclusivity is provided for its scope must be clearly defined Eg A soft drinks sponsor may agree to exclusivity for non-alcoholic drinks or insist on being the only beverage sponsor
Trademarks ndash The agreement should state the manner and form (colours font size proportion to surrounding text graphics etc) in which the sponsorrsquos trademark may be used Likewise the sponsor may wish to conduct its own advertising and the event organiser should also have control over the manner and form in which its trademarks and logos are used
Payment ndash Often involves a hybrid arrangement where a percentage of the fees is paid up front and the remaining being paid in accordance
WORDS EL KWANG
Duetto a technology and services company offering medium to large hotel groups and casinos a three-year old system that assists in implementing revenue strategy In an exclusive interview with Biz Events Asia Patrick Andres executive vice president Asia Pacific for Duetto explained that the program uses sophisticated algorithm to gather information from web shopping patterns competitor hotel pricing airline traffic special events and social ndash all to understand market behaviour The systems will ideally allow hotels to optimise price profitability by category It also provides hotels with visible real-time information to make necessary business decisions such as adjusting accommodation rates on their websites or in contract negotiations
It ultimately provides the opportunity for hotels to implement an ldquoopen pricingrdquo structure that will benefit the consumer in the name of rate parity yet allows hotels to sell at a more profitable rate Open pricing is an evolution from traditional revenue management Instead of closing out lower rate categories it allow hotels to shrink or increase price differentiation between the room categories This hopefully leads to more yieldable corporate rate tender agreements in Asia much like what the American market is experiencing Yielding corporate rate agreements allow hotels to market profitable rates during peak demand periods
Read the full article online at bizeventsasiacomluxury-of-knowledge-duetto
39JUNE-JULY 2015
JOIN THE PARTY
THE GAME CHANGER
with a performance-driven schedule Where productsservices are provided in lieu of sponsorship fees the manner of determining their value should be spelled out along with warranties as to their quality standard and merchantability also incorporated
Exit ndash Long-term agreements should have a termination clause allowing parties the opportunity to call it quits with and without cause anytime during the subsistence of the agreement Grounds for termination may include either party bringing the other into disrepute late payment of sponsorship fees and cancellation of the event
Read the full article online at bizeventsasiacomluxury-of-knowledge-sponsorship-agreements
VICKI HENGDirectorVicki Heng Law Corporationvickivickihengcom
ldquoDuettorsquos new strategies within their systems might allow hotels
to regain pricing power ldquo
PATRICK ANDRESExecutive Vice President Asia Pacific
Duetto
38-39 Luxury of Knowledge_KTindd 39 24515 1140 am
2 0 1 5m i c eMEETINGS INCENTIVES CONFERENCES EXHIBITIONS
10-11 September 2015Suntec Singapore convention amp exhibition centre
wwwmiceasiaexhibitioncom +852 3975 5710
miceaSia
100+ Exhibition booths
5000+ Visitors
500+ ConfErEnCE DElEgatEs
8 aCCrEDitED Workshops
2 frEE ConfErEnCEs
30+ prEsEntations
This prestigious Awards Evening will be judged by a panel of leading event organisers from throughout the Asia
3DFLAgraveFUHJLRQLQWRWDOWKHUHZLOOEHDZDUGVXSIRUJUDEVWRVROXWLRQSURYLGHUVYHQXHVDQGHYHQWRUJDQLVHUV7KLV
evening awards party will be after the exhibition on day one of the event and it will be a fantastic way to honour
the work of Asiarsquos Event Professionals and provide a great QHWZRUNLQJRSSRUWXQLW
This event brings together leading Event organisers Meeting Planners Corporate Buyers Venues Hotels Attractive Suppliers Event Technology Tourism Boards RYHUQPHQW0ampVSUHGRPLQDQWOIURPWKURXJKRXWWKH$VLD3DFLAgraveFUHJLRQ
For more information about MICE 2015 and Awards Ceremony please email miceoliverkinrosscoukFor exhibition ticket registration please visit wwwetouchescommiceasia2015
40 Mice Asia Pacific ADindd 40 16515 653 pm
amp210DJDGB)$SGI$0
41 Sentosa Golf Clubindd 41 14515 838 pm
42JUNE-JULY 2015
WWHY SINGAPORE CONTINUES TO STACK UP
AS A PLACE FOR BUSINESS AND MEMORABLE
EXPERIENCES
SINGAPOREDelveInt
o
WORDS EL KWANG | KRISTIE THONG | GINA SIN
42JUNE-JULY 2015
42-44 Delve Into Singaporeindd 42 24515 1142 am
43JUNE-JULY 2015
e worked really hard to ensure that our attendees
feel like they are getting a luxury experience
where wersquove thought of and arranged everything
You really have to think of everythingW ldquo
HIGH-ACHIEVING QUALIFIERS OF US-BASED HEALTHCARE MARKETING CONGLOMERATE
FOREVER LIVING PRODUCTS WERE TREATED TO A TIME OF THEIR LIVES IN SINGAPORE
WORDS KRISTIE THONG
Soundproofed walls of the Sands Ballroom of Sands Expo amp Convention Centre Marina Bay Sands in Singapore could barely contain the pulsating excitement of the crowd Upbeat triumphant contemporary music and exuberant cheers could be faintly heard from the floor right below it Walking into the ballroom as an observer was an experience in itself illuminating hues of pink blue and purple danced along to the beat of the music in sync with cheers and dancing amid the crowd the dazzling lights fell against the unique clusters of crystal-like structures high on the ceiling resembling thousands of balloons just about to fall
This amazing sight was Forever Living Products Global Rally held in Singapore on April 19-27 2015 Forever Living
THE LUXURY OF HEALTH
Products a multi-level marketing company that sells aloe vera-based drinks and bee-derived cosmetics nutritional supplements and personal care products hosts an annual Global Rally to celebrate the success of its representatives also known as Forever Business Owners (FBOs) and award them hard-earned Chairmanrsquos Bonus cheques It is a time where the company shares new directions launch new products and provide training and inspiration
ldquoOur business model works in such a way that in order for our FBOs to be successful they must first help others reach their goals This ensures an environment of passion and compassion where people can aspire to be what they want to be and are given
the tools to change their lives for the betterrdquo says Ashley Hower director of marketing at Forever Living Products
ldquoBy having leaders and qualifiers hearing and sharing their stories and tips for success they are inspired to set goals and reach for their dreams The entire event is very celebratory and empowering ndash it feels like a big family reunionrdquo she adds
Each Global Rally sees over 7000 FBOs coming from 106 countries and runs on an extensive itinerary comprising training sessions lots of entertainment and unique experiences Having previously hosted the rally in Hawaii and London and heading to Johannesburg in 2016 2015 was the year for Singapore and for Asia
ldquoWe are always looking for new and exciting destinations to take our FBOs We want to make our Global Rally lsquoan experience like no otherrsquo and know that it begins with the destination selectionrdquo
While the country naturally holds up as an attractive tourist destination Hower shares that Singapore was also chosen in part due to its history that parallels Forever Livingrsquos brand values Drawing similarities to Singaporersquos founding father Lee Kuan Yew and his passion to create a safe and prosperous society for its citizens Forever Living Productsrsquo CEO Rex Maughan thrives on a similar belief of helping people from all over the world look better feel better and achieve their dreams
ldquo
42-44 Delve Into Singaporeindd 43 24515 1142 am
44JUNE-JULY 2015
Putting an incentive program of such scale is no easy feat Forever Living worked closely with Pacific World to ensure seamless logistics for travel meal planning and activities
ldquoWe worked really hard to ensure that our attendees feel like they are getting a luxury experience where wersquove thought of and arranged everything You really have to think of everything ndash how the attendees will feel when they arrive at the airport what their first impression of the hotel is the convenience of getting around what activities they enjoyrdquo Hower says
Some of Singaporersquos local culture and experiences were brought into the program this year Qualifiers were brought to Sentosa Island for a fun-filled day culminating in a beach party feast and entertainment Top
qualifiers were treated to a special dinner at Gardens by the Bay followed by drinks and desserts at Ku De Ta ndash arguably Singaporersquos hottest night spot on top of Marina Bay Sands Throughout the program there was cultural entertainment infusing Chinese and Indian influences and many opportunities for FBOs to try the local cuisine
ldquoSingapore was a fantastic incentive travel destination The melding of the cultural history with the modern Marina Bay Sands gave our Forever Business Owners a luxury destination and a cultural experience they couldnrsquot have found anywhere else Singapore was clean safe and easy to get around Our Forever Business Owners enjoyed visiting Sentosa sampling local cuisine and exploring everything Singapore had to offerldquo Hower says
ingapore was a fantastic incentive travel destination The melding of the cultural history with the modern Marina Bay Sands gave our Forever Business Owners a luxury destination and a cultural experience they couldnrsquot have found anywhere else Singapore was clean safe and easy to get around Our Forever Business Owners enjoyed visiting Sentosa sampling local cuisine and exploring everything Singapore had to offer
ldquoldquoS
Team Japan Endless entertainment
ASHLEY HOWERDirector of MarketingForever Living Products
42-44 Delve Into Singaporeindd 44 24515 1143 am
KLCC_10YAC_micenetAsia_ad01_0615ai 1 4315 848 AM
45 KLCC ADindd 45 13515 839 pm
46JUNE-JULY 2015
30 MINUTES WITH ALOYSIUS ARLANDO CEO OF SINGEX HOLDINGS PTE LTD GAVE BIZ EVENTS ASIA A LOOK INTO HIS VISION OF A SUSTAINABLE CONFEX BUSINESS MODELWORDS EL KWANG
With a vision to be the leader in the APAC business events industry Aloysius Arlando has no intention to rest on his laurels Since his appointment SingEx has invested a few million dollars in doubling staff strength and conducting robust research in curating events like the Internet of Things Asia which saw more than financial gains for the organisation and its customers The motivation to establish a more sustainable business model and the appreciation of the event subject matter saw the implementation of a two-prong approach in venue management and creating new industry-relevant business events that do not conflict with existing ones
ldquoWhether it is the eventrsquos return on investment or objective companies are looking for good return and value derived from matching buyers and
CREATIVITY TAKES BUSINESS CENTRE STAGE
DelveInto
THE GROWTH OF INTERNET OF THINGS (IOT) ASIAIOT ASIArsquoS GROWTH IN 2015NUMBERS FROM IOT ASIArsquoS INAUGURAL EDITION IN 2014
44 sponsors and exhibitors representing 13 countries10 increase 2100 trade visitors and conference delegates 288 growth
41sponsors and exhibitors representing
11 countries
A total of
1630trade visitors and conference delegates
58 speakers representing 15
countries presented at the conference
85 speakers from 16 countries presented at the
conference (almost double the of speakers)
4648 Delve Into Singapore SingExindd 46 24515 1143 am
When you choose the Fairmont Singapore and Swissocirctel The Stamford you gain access to more than 70000 square feet of state-of-the-art and multi-functional conference and meeting space at the Raffles City Convention Centre Strategically located at the heart of Singaporersquos business district just 20 minutes away from the airport enjoy unparalleled convenience and accessibility Our team of outstanding conference concierges offers support every step of the way and helps ensure that your meeting or event is a rousing success each time
For reservations please call +65 6431 5534 email salessingaporefairmontcom or visit wwwfairmontcomsingapore
THE CHOICE FOR MEETINGS
47 Fairmont Singapore ADindd 47 13515 825 pm
48JUNE-JULY 2015
sellers as a business solutionrdquo said Arlando
The process of creating events ndash whether it is based on a national agenda like Singaporersquos wish towards hosting more healthcare events or opportunities identified through research on key industries to drive tomorrowrsquos growth ndash could take six to nine months
Arlando explained that each curated event should have a lifespan of five to 15 years It must meet the evolving needs of the industry and marketplace while flexible enough to allow the event agenda to morph with the changes in technology or other trends One perfect example is the way traditional exhibitions have morphed into CONFEX (conference-exhibition) multi-faceted platforms to drive engagement through meaningful content shared at conference sessions and business connections and exchanges on the exhibition floor
hether it is the eventrsquos return on investment or objective companies are looking for good return and
value derived from matching buyers and sellers as a business solutionrdquo
ldquoldquo
ALOYSIUS ARLANDOCEOSingEx Holdings Pte Ltd
W Throughout the interview the humble and pensive leader used the collective ldquowerdquo more often than ldquoIrdquo in his sentences When it comes to leadership and talent discussions Arlando expressed his passion for meeting people from all walks of life He ensures his team is a good mix of background and professional attributes His team is important to him
ldquoWe respect our teamrsquos personal moments of needs whether it is new working mothers or one who becomes a carer for the family As human beings if we can take care of our family needs we have won half a battle (in life)rdquo
Arlando keeps his team engaged through no-strings-attached coaching and transparent communication With a big smile and coy laughter Arlando defined the importance of transparency by saying that he graciously obliged when his team asked him to smile more frequently
EVENTS CREATED BY SINGEX
$$$ CONVERSION
KEY INDICATORS OF SUCCESSszlig Client feedback on successful connectionsszlig No of deals and business converted
szlig WasteMET Asia 2012 amp 2014szlig Last Mile Fulfilment Asia March 2015szlig RehabTech Asia March 2015szlig Internet of Things Asia 2014 amp April 2015szlig Radiology Asia May 2015szlig WasteMet China July 2015szlig Green UrbanscapeAsia 2013 amp November 2015
szlig RSA Conference Asia Pacific amp Japan 2013 2014 amp July 2015
szlig International Conference on Sustainable Development 2013
szlig ASEAN Business and Investment Summit 2014
NEW-TO-MARKET EVENTS
MANAGED EVENTS
617 BUSINESS CONNECTIONS made at the inaugural Last Mile
Fulfilment Asia 2015 in March 2015
403 SUCCESSFUL MEETINGS conducted at the exhibition floor
S$122 million worth of deals generated from inaugural Greenurbanscape Asia 2013
4648 Delve Into Singapore SingExindd 48 24515 1143 am
49JUNE-JULY 2015
Quay Room
CITY ESCAPEA RECENT STAYCATION AT
PARK REGIS SINGAPORE SHOWS THE POSSIBILITY OF GIVING YOURSELF OR YOUR MOST DESERVING
EMPLOYEES A BREAK EVEN IN THE MOST BUSTLING
PLACES IN A CITYWORDS GINA SIN
Just a stonersquos throw from one of the most vibrant entertainment scenes along a historical riverside known as Clarke Quay the 202-room Park Regis Singapore would do well for business retreats
Surrounded by lush greenery Park Regis Singapore was first opened in 2010 and has recently completed a SGD3 million (USD22 million) facelift that saw the reception move from the ground floor to the third a new all-day dining FampB venue upgrades on bed items and a complete makeover of the lobby meeting room and rooftop bar
Stretch the lethargy away in the morning with a poolside yoga class where a refreshing waterfall cascades into the 25-metre-deep pool Then
refuel with a power-packed breakfast at Twenty3 Drink amp Dine with the wide variety from its buffet selection
Clarke Quay may be popular for its nightlife but there are also lots to explore such as the numerous hipster cafeacutes bars and restaurants within the vicinity Hotel guests get 10 percent off their bills of participating food and beverage outlets by presenting their room cards
Visit the Asian Civilisations Museum located close by or attempt the adrenalin-pumping G-Max Reverse Bungy along the riverside Choose to
Singapore River Cruise
dine in one of the restaurants or head back to the hotelrsquos Royal Pavilion for their signature Cantonese dishes such as the Royal Smoked Duck and the Wok-fried Mashed Fish Noodle with Lobster
Sign up for one of Park Regisrsquo cocktail classes as a team-building activity for up to 10 guests by June 2015 or conclude meetings with a sunset cruise disembarking from the quayside Watch as the sun sets and the neon lights of Boat Quay and Clarke come to life Spot landmarks and bridges such as the Raffles landing site the Merlion and the Cavenagh and Coleman bridges End the day with more cocktails at Revive the hotelrsquos rooftop bar that is not opened to public until the fourth quarter of 2015 It can be hired for intimate cocktail events of up to 50 guests with outsourced furniture
An incentive package featuring some of the activities mentioned above is available for corporate group bookings until the end of the year
49 Delve Into Singapore Park Regisindd 49 24515 1144 am
Hongkong
26 - 27 August | Grand Hyatt Hong Kong
50 ACTE ADindd 50 13515 823 pm
CMY
51 Pacific Worldc ADindd 51 13515 752 pm
Twice the percentage of Buyers than in 2013 expect to conduct business valued at over
1million
The 23rd ITampCMA and 18th CTW Asia-Pacific
29 Sep ndash 1 Oct 2015Bangkok Convention Centre at CentralWorld
Bangkok Thailand
Incorporating Luxury Travel
Exhibitors amp Sponsors Corporate Travel ManagersConference DelegatesMedia | Corporate Travel
Exhibitors | MICE amp Luxury TravelBuyers | MICE amp Luxury Travel | Association Professionals amp ExecutivesMedia | MICE amp Luxury Travel
wwwcorporatetravelworldcomapacwwwitcmacom
Look At What We Achieved In 2014
Over 2500 MICE and Corporate Travel professionals including association executives and luxury travel buyers from 55 international territories
84 of Exhibitors expect to receive orders within a year
40 of Buyers confirmed procurement on-site with Exhibitors
Host CountryOrganised By Supported By
gtURXP[ltTSXP
4]S^abX]VP]SBd__^acX]V0bb^RXPcX^]b
Industry PartnergtURXP[0Xa[X]T gtURXP[ET]dT lt^Q[XT0__Pac]Ta
ltTSXP0U[XPcTb
Very impressed with the overall organisation quality of buyers and
remarkable welcome reception euromic Belgium
Exhibitor | Christophe Verstraete Executive Director
Great avenue to obtain research information from diverse regions and
destinations Association of the Polish Media Poland
Media | Robert Pawelek Journalist
I got to renew or discuss contracts and build new relations Panorama-Medica Group Co Ltd Thailand Buyer | Katherina E Lempert-Dober Chairwoman
The discussion session was a good sharing session for all my peers Gemalto Singapore Corporate Travel Manager | Jean Bey Senior Buyer - Asia
52 ITampCMA BKK ADindd 52 13515 806 pm
53JUNE-JULY 2015
THERErsquoS NOTHING LIKEAUSTRALIA
Produced by Business amp Tourism Publishing Asia Pte Ltd and Business Events Australia wwwbusinesseventsaustraliacom wwwbizeventsasiacom
53-68 Australia Supplementindd 53 24515 400 pm
54JUNE-JULY 2015
UNLOCKINGAUSTRALIArsquoSNEWEST TREASURE
The Adelaide Convention Centre welcomes the world to its new state-of-the-art facilities designed with the event plannersrsquo future requirements in mind It is surrounded by premier entertainment sporting and medical precincts and set on the cityrsquos revitalised waterfront district
Find out more about our brand new building at adelaidecccomau
53-68 Australia Supplementindd 54 24515 1145 am
55JUNE-JULY 2015
53-68 Australia Supplementindd 55 24515 403 pm
56JUNE-JULY 2015
53-68 Australia Supplementindd 56 24515 403 pm
57JUNE-JULY 2015
53-68 Australia Supplementindd 57 24515 403 pm
58JUNE-JULY 2015
53-68 Australia Supplementindd 58 24515 404 pm
59JUNE-JULY 2015
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60JUNE-JULY 2015
Discover a zoowithout fences
THERErsquoS NOTHING LIKE AUSTRALIA FOR YOUR NEXT BUSINESS EVENTPLAN NOW VISIT AUSTRALIACOMBUSINESSEVENTS
TAU0105_297x420_Zoo_V1indd 1 11052015 520 pm
53-68 Australia Supplementindd 60 24515 1145 am
61JUNE-JULY 2015
Discover a zoowithout fences
THERErsquoS NOTHING LIKE AUSTRALIA FOR YOUR NEXT BUSINESS EVENTPLAN NOW VISIT AUSTRALIACOMBUSINESSEVENTS
TAU0105_297x420_Zoo_V1indd 1 11052015 520 pm
53-68 Australia Supplementindd 61 24515 1146 am
62JUNE-JULY 2015
53-68 Australia Supplementindd 62 24515 404 pm
63JUNE-JULY 2015
AD
EXPERIENCE WORLD CLASS OPENING DECEMBER 2016
Artist impressions courtesy of Hassell + Populous and Darling Harbour Live
Introducing a new world class convention exhibition and
entertainment destination on Sydneyrsquos sparkling harbour
With an integrated design and best practice facilities you will
be within walking distance of Australiarsquos largest business district
financial centre and hub of thought leadership and innovation
ICCSYDNEYCOMSALESICCSYDNEYCOM +612 8297 7600
MANAGED BY AEG OGDEN
THEATRE EXHIBITION CONVENTION
53-68 Australia Supplementindd 63 24515 1146 am
64JUNE-JULY 2015
53-68 Australia Supplementindd 64 24515 404 pm
65JUNE-JULY 2015
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66JUNE-JULY 2015
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67JUNE-JULY 2015
E X P E R I E N C E U N F O R G E T T A B L E E V E N T S
S Y D N E Y rsquo S M O S T U N I Q U E V E N U E
A U S T R A L I A NT E C H N O L O G Y P A R K
CONFERENCES I EXHIBIT IONS I CORPORATE MEET INGS
TRAINING I FASHION I PRODUCT LAUNCHES
AND MUCH MORE
salesatpcomauPh +61 2 9209 4220wwwatpcomau2 Locomotive StreetEveleigh 2015
53-68 Australia Supplementindd 67 24515 405 pm
68JUNE-JULY 2015
AD
Contentindd 5 261114 1051 am53-68 Australia Supplementindd 68 24515 1146 am
69JUNE-JULY 2015
Engage
From April 30 to May 10 a total of 235 million visitors ndash including 153000 international attendees ndash took part in 200 events conducted throughout host venue Coex from culture exhibitions and conventions to promotions performances and even a beer festival all of which served as an effective marketing platform for the clusterrsquos stakeholders
Among the major events Asiamania a multi-nation business and cultural trade show running from April 30 to May 3 included promotional booths from Korea Japan China and Russia each exhibiting various cultural assets from across the region Contributing to the local MICE presence was the Seoul Tourism Organization whose promotional stand was modeled after
C-FESTIVAL IN SEOUL DRAWS
GLOBAL AUDIENCETHE INAUGURAL
ldquoC-FESTIVALrdquo PROMOTED THE
CAPABILITIES OF A NEWLY-FORMED
GANGNAM-BASED ldquoMICE CLUSTERrdquo
OF EVENT VENUES SHOPPING AND
ENTERTAINMENT PROVIDERS
Seoulrsquos ancient city walls while the Korea Tourism Organization stand introduced visitors to other national destinations Other key events included a ldquoCulture Techrdquo fair and a ldquoCreative Urdquo exhibition zone The festival was organised by the World Trade Center Seoul MICE Cluster Committee
Created to increase competitiveness and allow for joint marketing strategies among members the MICE Cluster initiative unites 13 major companies involved in the business events community including and surrounding Coex which along with the nearby Korea World Trade Center was recently designated a ldquoSpecial MICE Tourist Zonerdquo by local government agencies Members also include business hotels department stores entertainment complexes PCOs and more such as Korean entertainment agency SM Entertainment which appointed K-pop stars EXO as official C-Festival ambassadors
In addition to the festivalrsquos promotional benefits for its members the ROI across 11 days also demonstrated the effectiveness of the event The Coex Seven Luck Casino a foreigners-only
venue for example saw a 401 percent increase in custom compared with the same period in 2014 while the five-star Grand InterContinental Seoul Parnas ndash also part of the complex ndash saw a 209 percent increase in room occupancy over the same comparative duration
ldquoThrough our first C-Festival we were able to see both new growth and the take-off of the MICE industry which is still a new industry for Seoulrdquo said Coex president and CEO Byun Bokyung He went on to affirm his commitment to ldquocontinue building and showcasing diverse content in order for the Korea World Trade Center to become the centre of the MICE industryrdquo
Stephen Kwak an assistant manager at the Seoul Tourism Organization agreed with the growth potential of the C-Festival in the coming years saying ldquoIt helped Seoul by emphasising various tourist attractions that MICE delegates would enjoy visiting during their stayrdquo With the weekend proving the most popular for Asiamania Kwak said that feedback for the Seoul booth was positive with visitors remarking that it ldquowell-represented the cityrsquos diverse offeringsrdquo
Love Heart Project
WORDS BEN JORDAN
69 Engage Coexindd 69 24515 1149 am
70JUNE-JULY 2015
Engage
With many UNESCO-heritage listed sites and venues in the world to choose from one group chose the much revered West Lake in Hangzhou as the centrepiece for an event Some 90 guests from Canadarsquos York House School travelled to the picturesque destination for a cultural trip planned around a golf tournament
The guests arrived at Hangzhou Sofitel Westlake Hotel on the first day What awaited them was a lavish welcome cocktail and gala dinner set up at the Sky Garden with views of West Lake as its background
The next day was where the program truly began Guests were divided into two groups ndash the Golf group and Parents-Child group ndash according to what guests preferred The group for golf headed for a friendly tournament at Fuchun Resort Golf Club while the other enjoyed a spa session and a tea tasting ceremony The children spent time at Zoo Coffee a creative club located in a shopping mall where its unique set-up resembled a quiet forest wonderland with a myriad of wild animals
Guests then went for a boat ride over West Lake and watched a large landscape live performance created by three renowned directors ndash Zhang
WEST LAKE STORY
A TRIP PLANNED AROUND HANGZHOUrsquoS REVERED WEST LAKE TELLS OF THE DESTINATIONrsquoS RICH
CULTURE AND SCENIC STORIES
Yi Mou Wang Chao Ge and Fan Yue Guests visited the largest isle in West Lake which is called ldquoThree Pools Mirroring the Moonrdquo and covers an area of 6000 square metres The shadow of the isle the elegant garden and the scenic beauty combined makes the isle one of the top 10 West Lake attractions particularly popular during the Mid-Autumn Festival
The group also visited the ancient He Fang Street which has a profound history Consisting of the historical commercial civil and architectural culture of Hangzhou it is the best place
to get acquainted with the destination Groups also enjoyed the ldquoSong Cheng Eternal Loverdquo drama which is known as one of the more acclaimed shows in the world The performance describes the hardship of Liang Zhu ancients the magnificence of Song Palace the fierce battle of Yue Gu Jun the song of Liang Shan Bo and Zhu Ying Tai and the song of the white snake and Xu Xian These stories are told through a spectacular display of sound light and stage effects
70JUNE-JULY 2015
Sofitel Hangzhou Westlake Hotel
Golf tournament
70 Engage Hangzhouindd 70 24515 1149 am
71JUNE-JULY 2015
Engage
Aprilrsquos Wine Down Wednesday organised by ACI HR Solutions and Biz Events Asia gave guests the privilege of a first look at the new Club Lounge at Hotel
Jen Tanglin Singapore (formerly known as Traderrsquos Hotel at Cuscaden Road) Over 90 professionals from
the MICE travel tourism and hospitality sectors networked over drinks and a buffet spread with an
impressive display of sweet treats Guests also had the chance to look at guest rooms on the newly revamped
Club Floor The event was sponsored by Hotel Jen Tanglin Singapore and duetto
HAPPY SNAPS
FROM WINE DOWN
WEDNESDAY
71 Engage Hotel Jen WDWindd 71 24515 1149 am
72JUNE-JULY 2015
ćľŅǴŭƀ뼷āĶɽĄŗۍĉדĀϝĀŞ뼵ϾĀЌѠͱກĀěɁǟħކՠĀǚ뼶ĔȏϝĀŞ뼵ЌѠŠěɁǨͳȩĀĄqಌϾr뼷খأćӃɯӍЌѠ˖Ӫˡġ뼷ĉĶǨɶᅆŠڥĀďĄಌϾĀǃɩ뼷ƦϿĠě֏˺ॎӃɯģĝćĞƶѲʑħϢеǙҜಌϾɆԥ뼶ȁˤ뼷ĔĂʿāĶјǭŗqಌϾrǟħ٧Āǂʚ뼶
ľŅǴċʃ뼷āĶćĂȏοȢКɁʸˋˡʭĀʗˡĉՂNjȒŠğʑ뼷ɝŴĶƧħqಌϾrĪǭػ쨵ĖqಌϾrĴ뼷ƣźŴĶԒĞĖƇĬ쨵뼶ӗęĠĀĉĀƫĄ쨰qಌϾrźŴĶԒĞĖŕķ౯ĀЌѠŠԚċЌѠȞײ뼶ȆƻɝӍqۈिrǟħĂċŞҠƣźŴĶԒĞĖƇĬĴ뼷āĶǨīĖĀĄ쨰NJ뼵Ġʻ뼵Ljǥ뼵ݶиĀʇҌŠȱਢɁ뼶
ឧࡢ뼷ભȘʆĉˍĂĀۈिȢćᎴŐ뼷Ʀďě֏ˡĎĸ뼷ۈिŞҠஅƧĂԿԵĈवƺĀęኧ뼷ڇۃŎƼЍĀԄӪӃɯĉՂǡϰ뼶āĶȠƱ뼷ĔĂԿęĀ
ኧďĄࡒĀNJ뼶ȁˤ뼷āĶјǭŗလिNJۈǟħĔĂʿĀǚǦ뼷ŗĸdžفĀƄਬƺ뼶လف˧ǘdž뼷χƎǢĈԣŭĀ뼷ĄġŚŕƳĀهƞ뼷ԵĈqġŚσفƥيrĀݔ؆뼶அƧƜƚॸćॸĂɁƜƚĂƟ뼷фĘĀလفӲ˴ƄΡȸĠɹ뼵śĠɹ૨뼷ĝđħфĪҍ۵ӲĂśȥſƄᐻĀσ뼶ƄΡۈिŞҠƧƍͳ뼷ƄΡȺໆѲĈĠĬϵɘ뼷ۈि˧ăěģăˆϚȺNJĀ뼶
ćĔċˊʃ၅٧ƀ뼷źāĶĎĂŐΥҨqಌϾrĔċӛʚ뼷ĞĂĞǨͳȩĀĖЪĄƇĬ쨵Ⱥǰ뼷ಌϾ˄ăĂǭđᔐ쨱ಌϾģăĂǭ୨ăĻӍ뼶ŮđāĶҕċԳʇĞĂĞ뼷ȺǰāĶƲĐĝŀƜćಌϾƥġ쨰NJ뼵Ĵǎ뼵Ծ뼵ϔϙŠ뼷ĔĂȏŢāĎĸďĄಌϾ뼶ůķƜćȆĪ뼷ƓěŀƜġĀŇƂ뼷ŕȶđĀĄģđΓīΰĢŹ뼶ڒ
Ƿ୯փఔŨ쨗
ಌϾħˀ좄
ŭʃʃ
ǚтƂύĘʄӃɯٲ뼶ɑջ୯ѮąƬϢеϨȉʇĀ
ȶđȡ뼶
$KXGPVUۈि뼷KDVOſŚĂĀۈिϱǭɆ
$KXGPVUۈिĄŗĪƯĀě˴ӍϱǭЋƶɆ
ȱĈŪ
ɽৠ٧elbizeventsasiacom
௱ᅒ
Ѻᙕĉginabizeventsasiacom
ఫઽ
ৠ٧kristiebizeventsasiacom
72JUNE-JULY 2015
72 Chinese Editorial Lettersindd 72 24515 1150 am
73JUNE-JULY 2015
73MAY 2015
ƼЍ˗ՅЌѠ˥ʿಌϾЌѠˡϘċȞײʗ२ĉƯ뼷ħಌϾЌѠǭąƼĤĀԶѤ뼷ģǞơըdž˽ȞײŢƍͳಌϾӃDŽĀăגɸɾ뼶˗ՅЌѠ२ĉƯȜƍͳѲʹȉಌϾժΆʪʸćĂŐ뼷ƯʭѲʹҺʓа뼷ɡӴĀԜӍࠒΙĀ˝ՊƑħϭދ뼶ȮύNjęϙѲʹ+CEQDWEEKѲʹ˄ύʕᘶƋʕǟĀĻːࢬѱΙǝ뼷ĖƋʕďĀՒŞጣ뼷ǞĖƬԐԵ뼷ఁบጣ뼷৯χƯغĉ˴˖뼷ƲĂċժΆĝɩĖߙϜߝ뼶
ć˗ՅЌѠ२ĉƯĘ뼷ȜĈʈʞɩľߙϜাۋĀƯغĉ˴ΏDŽ˖Ӫ뼷ȺġಗĂǩDŽ؈ǂೀ뼵Ăǩೀ뼵Ăǩ˗Յਓĉ˴뼷ŗӍĂǩƼЍਓϢ˖Ӫǀȗ뼷ŴĶȜࡄħਓϢĘԭċȡĀ˖Ӫ뼶źƲʞऒĀਓϢʠߔಌϾӃDŽĀχ₈Ƭʇ뼶
ĤȀะɸľʞĎĢſŚʘ뼵96뼵չՍȓѣ뼵ՍၽݭDŽ뼵ଔӘݭDŽŠײĀӅśଋąύݔƬЌѠמćĤȀะऄЌѠঢ়ډЌťࢨƬЌѠݔDŽĀмȞॏě뼶ćॏěĘ뼷ڏˡߊͳȩˋśଋਓॏ˽מćƼЍĀŕĤмˡ뼶5ampŚܕߝĈՃȓѣ쨞ĤȀะ쨟ɽઠKUCڱӍěجƖҠӍūǕ쨣Ӄɯ뼵ƱůۈGGJCPԶФ뼷ˤơƜƚħęŝՇҜąĂċĻŗःˤιȸ뼵จęĉȱͶŠąݔƬЌѠŕĤƚяĀĂċݘČƯě뼶
73JUNE-JULY 2015
ɾϒǛТঢ়ЌѠמġŕęĀΪӃࢰȞײǛĎӽȜɘɾϒ⏜ࠑ뼶٩ʹćŭũˡ뼷⏜ࠑǛĎӽʇҌȜшĈǎϢӭ뼷˄ѲĈǚϗᤂːƶМĀěڱӍƜƚɁŞ뼷ಗƪċၰěढ़Šċěڱढ़뼶ˤơş֏ϝĄҬŅŭǛТঢ়ЌѠמȉ1TKGPVCN5GC8KNNCUCPFQVGNQORCP[VFڑ፴ৗڱćǘ⏜ࠑũѲ˟ȷǛĎӽЌѠŗĎĀԨĂċϝ뼶
क़Ś쨞OCTCӘЌѠӍʇҌ҈ثQVGNU4GUQTVU쨟ǘඳୌसӘራҠũѲĀ҈ثӘЌѠ쨞OCTC$CPIMQM쨟ć˥ūڏDŽąοȢКĀũˡ౯К뼶҈ثӘЌѠѲĈǎϢӭ뼵Ăċঢ়ډƄ˪േ౸뼵ĂŝʞǘljڝĀЌť뼵ĂċĐɒذƬʇħМƬĀƄჾКၰěढ़뼷ŗӍƪċĠβĨढ़뼶ĠβĨढ़ĀʋύරඌغŪ뼷ĻźӖĀĢƔʾϞɌʭ뼶ب
73 Chinese Sound Bitesindd 73 24515 430 pm
74JUNE-JULY 2015
ŊĈĉĻŗΞĘʄĄĂǝƄՃĻĨ뼵ĠĠӴĀŚęĝ뼶ȺۍĉדĀटĐę뼵ᇱЉĀΝբŠƍͳĀ϶ᇫሊş֏ĀŀƚໆѲȢĄġŚǀ뼶ȮϾĀʁĤҠ뼵ăߟĀĤĐŞઝǒҠĖōǩĀʋභ뼷ĘʄƄĴƄăćᄏƜƺŠŀƯ뼶
ĘʄĨŪħġŚě֏ˡĀȶ뼷פą؈ŠӃɯٲŢ˺ॎӃɯˡӪĀڇŠ؈ॸဩ뼷ԨĂĈϙʲɫĄˬιʘĀşТ뼷ȺˢϞవȘʆęΝ뼶ăΡǷȮċŚŝǝΝśşǡϰĘʄ뼷ĝĨڨǷŗŕŨĀĴǎĖТ뼶ĘʄӃɯٲŚӃɯਇɘǥːϵŀȩФ뼷ύǘĈŎԭħϔϙĀιʘ뼷ĘʄƲŭĝڇۃąƞęՏŚěڱӍ֏זĖĔƀڏDŽ뼷Ȇġďಗą(QTOWNCวݭġŚę˺ظ뼵ցЍ҈뼷ŗӍɩᕹϝĀĘʄŚĴظঌєŠĘʄŚǗΆ뼶
ϝĀŞϯȗȓѣӍƜƚॸȓѣXGPVU6TCXGNUKCƼЍჼƂɽǀȗCZCPVCUWYCPćă΅ǡŗ+ɮŝĀǻśଋąćĘʄڏDŽĀŚě˺Ӄɯűזě쨞+6JKPC쨟뼶Ŵćˈɩ$KXGPVUۈिਲ਼ɝĴȩФ뼷ĘʄćĔŭƀşŀąňęĀȻ뼷ƦؼĝĄŎᇫሊĀƶˋş֏뼶
qŢǘěغڱĎĸ뼷ĘʄĻĸԵĂНĈϙʲɫ뼷ƦؼąƄՃĻĨ뼶פąЌѠƥʋ뼷ĘʄŃĈňĠăǜՏĀɁŞŗӍԵĈȆŞɡĀբžŴĶ˝Պ뼶r
ěڱɁŞҤćĘʄĘʄшĈϿĠęՏě֏Ɂࢰ뼶ĘʄĤŚűז֏ƺĀŚڇۃġķďĄȺġĂċŕԵזӍƜƚɁࢰ뼷ƦؼģĄĠŭĎŚޱǫʕˡѩŞ뼶ĘʄȘűě֏ġķģĄڏěĀז֏ԨĂċډĀŚě֏ɁŞ뼷ƑĄڏѩĂȸ֏ěƂĀχџ˝Պ뼶ԨĂċџলĀɁŞĄĘʄŚěڱġķ뼶ĔċŗڏѩęՏŚěڱ뼵ԄӪΡƦʄʭʋĀěڱġķŞހŝݖઽͲġķ뼷ʁƶdž
Ęʄě֏ˡLjϋ˓ஸ
Ǘ˸뼷ȉʋභоŚӚ౨եȠʫ뼷ιʘѲƶϔŨຂ뼷ŞȗʞīĐћয뼶ěڱġķшĈĂċǚϗːƶМ뼷ĻગĉĀƄჾՏၰěढ़ŠċęŇăDž뼵ɧϜᰋࡊĀĠβĨěڱढ़뼷ߴĈŕϵɘĀƬڐͶՕӍǜཥѲ뼶ˤʋ뼷ěڱġķʭģѲɪĀʁƶեęЌѠ뼷шĈǎբҍϾϢӭ뼷ѲӍěڱԜӝ˖ӪमƼ뼷ĻӖՏĀěڱŠƜƚ뼶qrƼЍΡ뼵2ʠĉěӍͶԉěڱ뼵ljۈिş֏ݭDŽŭěŗӍġŚŭĘʄȘűěũDZȐၰĝćĔƀڏDŽ뼷˄ɩĖƶ뼶
ĘʄŕĤɁࢰ숯숯Śŝě֏ġķ쩑ӅNJǩ؆ħ0CVKQPCNZJKDKVKQPCPF
QPXGPVKQPGPVGT쨞5JCPIJCK쨟뼷Һ؆q0쨞5JCPIJCK쨟r쩓Āśƍ뼷ȜźϿĠۈƖŞҠĀതڌŢƋᓮƔ˫ɡ뼶Śŝě֏ġķύŚŝԄӪˌŠĘʄ؈ʸǟդӚ뼷ɽӚ౨ǚϗħоːƶМ뼷؆Șʆƥŕ뼶ě֏ġķшĈоːƶМĀبʭ֏ɁŠоːƶМĀبʋ֏Ɂ뼶بʭ֏ɁಗċęՏ֏ढ़Šċ٣ܪևŇĀ֏ढ़뼶ƲĂċęՏ֏ढ़ĀǚϗħːƶМ뼷ևŇĀ֏ढ़קːƶМ뼷խǫߴĻˢТ֏ढ़뼶ˤʋ뼷Śŝě֏ġķģѲĈċęŇăDžĀěڱढ़뼷ĻગĂχƁԮĉăDž뼶ǟħϝǡȘʆĘǚϗŕę뼵njːŕƬĀě֏ෞʸɆϝ뼷Śŝě֏ġķנמˀ뼵ઝǒ뼵Ԑߺ뼵ǘĂɆ뼷ŃѲĈѩȓ뼵Ԅˡġķ뼵ɪЌѠDžѲ뼶
Ĉqʁƶแrƥ؆ĀĘʄŗȺযĀęڇۃĀӃɯѺ۷ࡒNJЪጠŗӍՏĀŚě֏ƜƚǡĎڏѩ뼶
ǚтƂ
NJ졿ఫ
74-75 Chinese Cover Storyindd 74 24515 1150 am
75JUNE-JULY 2015
qύǘĈŎԭħϔϙĀιʘ뼷ĘʄƲŭĝڇۃąƞęՏŚěڱӍ֏זĖĔƀڏDŽ뼶r
ːĘʄӃɯٲŚӃɯਇɘǥ
ȞЌѠ뼶ĔŝЌѠŮĈǎϢӭ뼷Ӛ౨ǕǻύĂƁڝƬĀūǕݱɽˌ쨞Ӛǘŭͳ쨟ǨϐӚƦŪ뼶
ĻગĠǩਓϢ뼷ƦؼшĈۍĉٵґĀƬסĐɒذŠʕђĀϜٲ뼷ґʸˈƞՏĀƜƚ뼶ĀѲʹĄǘŗǡΟǼĀϜٲϐҜȥŪ뼷ƧȺŒŞ΄ąˈľŅȉλĎĀȗЯ뼷ŐଟĀŬǰƅ뼶
ԨĂċກĀɁŞקĄк˟뼶к˟ĄĂċמඵӭŠЌťǘĂɆĀ२ĉě˴உǒˌ뼷ŞƳĘʄĀġķŞь뼷ĄĂċʗŦȏˣߜĂċћ뼵뼵ΜĀˬǎ뼶ƜƚॸĻŗಶůĔƀĀˬǎǟħƜƚɁŞ뼷ŕґʸăɸľĉĀƜƚ뼶
ӃɯѺ۷ࡒĘʄшĈযĀ˥ͳΝNJЪጠŠ۵ĠΦࡡ뼷եϒĀՕNJȉŞĤɭɌĀĠƟNJȠઽʸ뼷ŪąĈĀʄ৫NJ뼶ʋභоŚӚ౨űז쨱ĈŎɸľŭĀġŚԽڄӚ౨ȉѲʹɧϜĀԽŠdžͳ΅ăෲĀΝᴂዣχƎঞĄȘʆɯϢĖĘʄĴĀκɯƥŞ뼶ʞǘᐤҠŠ༽ҠĈŎĀࡊŚĀƳߋӭӚ౨뼶ĔȏբžĝĄ˺ॎӃɯͱƜƚǡӍƜƚŶĀŕމŅ뼶
ͻĘʄŮĈŒѧǫԘĀեϒᆶŝԳŠƬďĻˢТĀसӆŠിӆĝĄڏѩě˺ӃɯĴăĻǸľĀӗމƥŞ뼶
ĤNjƄՃĘʄшĈϿĠڏѩęՏŚ֏זŠěڱĀɁŞ뼷Ʀ۵ĠĀϾӍԄӪЌѠģĝшĈϵɘ뼵मĀʗˡěڱѲ뼶ƜƚॸĞߜˣο˩ܪĀɁŞ뼷ĘʄȜĄĆĀŕՊ뼶˝މ
ƜƚॸăҨছ˝Պć06ĘʄڏѩĂɁϜЬƬݔĀ৫Ţ뼶ĔŝΪφĠŭષ۵ĠDŽˡę˺ĀஉǒˌȜ२ĉěǨ뼵ډԐढ़뼵Ќኃ뼵ঢ়ډфŠஉǒˌʪʸħĂɆ뼷ħƲĂʞĎਓǙҜǡǨλĈĀ৫ŢɆԥ뼶உǒˌԵĈĻગĉνӐКٮЌ৫Ţ뼷ͱĉၰěКĀˬǎ뼶ǩŚĀԐढ़ǂೀ)TCPV$TWPUGFGPŃĻħƜƚʔǻǭ˱뼷ŗӖਓϢĀˍ뼶06ĘʄɆƍĀĄћĂƄȕĀȞʞ뼵ՇҜƺŠџݔ뼷ŕґʸ
ćĔƀڏDŽĤмȞşҘě뼵Ĵল뼵ƜƚŶ৫ŢŗӍΡě뼶ǨŗŚōǩȞײƧʑӘϙ뼵ı҈뼵KOO[JQQ뼵ᅱᅧ뼵วѩŴĶĀƜƚ뼶ڏŠɲϜϙĝ˝ՊćĔƀݭ
АҔćĘʄϒʋභƳΟǼĤܪҠʭ뼷๗ŭĘʄȘűڏѩŞĀnjĴѲʹ
74-75 Chinese Cover Storyindd 75 24515 1151 am
76JUNE-JULY 2015
ТŪιͲĔٯĄƦͲȒĀƂ뼷ĻĄۍĉדኁĀĄЌѠӍӃɯ˖ӪˡĀߊӿϰϰఆĨƚȡ뼷ŊĨӍĴŢϢеɘDŽڥɘ뼶뺭
ćǗŔɫ뼵55뼵ȖŠ)EJCVDžǗŔʘԭħşТĀƎĐ뼷ĉȉĉƥǎĀˈਜঞĄӚӐŠάȱͶŕȶđĀƶК뼶Ţǘߊĉ˴Ďĸ뼷ĈąĔȏǗŔʘĀৗՎ뼷ŢϢеɘDŽɘďȻīΜƦͲڏ뼶Ļ뼷ďϝǡĀŰߧƦҶ뼷ЌѠӍӃɯ˖ӪˡĀߊӿڥఆĨƚȡ뼷ŊĨӍĴŢϢеɘDŽٯɘ뼶뺭뺭
२ĉϢе˖ӪĄࢨˡŪβĀȱਢ뼷ਯȺĄćЌѠ˖Ӫˡ뼶ĂŝśɡĀЌѠκΓīƧźĢŹǜതڌŢƋҠŒũĎ뼷ąĢŹŠതćɳ뼷ĈĠɹ쨵ňĠĴȊ뼷ࡍהŢƋĀڌćϢе˖ӪĔċցΆĘ뼷ЌѠߊӿТăĖЌѠćܦΰɌʐਓϢŦƟĀnjː뼶
ͱϿߊĉ˴ˆ˽ɝĂɝĢŹĔċɝʚ쨰ϢеěǂƚȜŀNjιƈāĀʅȁĄƇĬ쨵ȺǰďĄǥʿĀӷݦȱͶŠϢеĀฑࡄʇ뼶ĂҶŗકƥ뼷ЌѠߊӿƙĀĄqӚӐȱͶrĀŀNj뼷ƦăĄڙᆃĀˈ˱뼶
ljĂċߩղϰϰĄŕՋĀ뼶ƜƚغͱϿĄȁħԚċЌѠȞײ뼵ЌѠĀŞžͱȁЌѠǔɘDŽջĤDžʅȁŢԚĂŝЌѠмŀ뼷ȚЌѠߊӿĈޡȉĔǩದćϢеԒͶ뼷ũ˧ȉŴĶӚӐʸǟȱͶ뼶ȚНʥ쨰ăĻŮʘľǗŔɫͱҽƱĎȉϢеӚӐʸǟȱͶ뼶
ſŚʘěڱȉƜƚŭƼЍěڱ٩ԏ뼷ۈिȜҬφڇʠԄӪӃɯɁ뼷ƦԄӪƜƚȜભŕęˌŒ뼶ȁˤ뼷ĞđćതڌպݰĀě֏ˡġŒĂᤋ뼷ЌѠďκӚӐĂжƬΙ뼵ƬвĀߊӿ뼶
ӍĴŢϢеɘDŽɘĄȌīϢеŕĈвĀƶʑ뼶эɘăȚȩФߊĉ˴ŢϢеŠĔඐŀNjĀȶ˸뼷ģĄƬߊĨƺĀƶʑ뼶ĴǎĄȱਢ뼶ȮŕŶĂơȉϢеԒͶĖĪĂơĀɘăˆ˽ɸľċŇĴ뼶ŚʠϵϢеɆԥϯȗශઆȓѣ49QTNFYKFG˥ʿŢۈƖŞҠě֏ˡɘDŽąĂЬз뼷ʪưФĈĀದćϢеĈߊӿȉŴĶɘ쨱ˤʋ뼷ɸľĀߊĉ˴ΞħŮđŴĶιďΚȥŪӪ뼶ĔċƄࡢħۈƖҠĀߊˌǀȗژąܔѧ쨗
ȁˤ뼷ħąŕęՃʇŞƬߊƯě뼷˄ϢеɘĈвॼ뼷κƙĖŗĪڨǴž쨰s đĈࡄNjŠƱķ뼶ǚŢϢеđϭࡄ
Nj뼷ਯȺĄćƸĀľԘġ뼷ϢеňͲďĨƴśĆĄśǘŬķͱĄȩǚˆޚƦǢ뼶ǞĎ뼷ĈƱķƷĨϢеƱ˖뼷ĂϢеƱ˖뼷ĆŪβĀǴĢƔďƬ뼶߀
s ĠɝũǽКʚϝ뼷˄ɑϢеȀŗĸdž뼶ĔĄĂƞڇϢеϨȉƸĀƤƶʑ뼶ĻŗȮqħƇĬr뼵qƧڒr뼵qƇĬr뼵qɑĆffɑгār뼵qĆĀğʑƧrDžɝƶКũ˧뼶
s ĞѩʑdžɃϢеĀѢˆ뼶ϢеƫĆĀɝʚŶ뼷ăđŮĄӕҢćŦƀ뼷ɝȠȱĀɝʚ뼷ĔƟĆĈĻĨȌīϢеŊĈĞĖĀʋĀƱʜ뼷ģĻŗӚӐŐϢеŢĆĀƱķ뼶
s ыħϢеԵĈҲĀʋ˖Ӫ뼶ϔĄҺ˱ĀȅѮѲʹ˖ӪģӖ
ŗźϢеƴīĆňķ뼷ĨdžɃŴĶĀ뼷ȮƦźŴĶŢĆмŀČƗ뼶
s źϢеƢƅĆdžɃŴĶĀ뼶ěڱĉ˴ƼƔdžɃŴĶߊĝЏʫغĀ뼶ȁˤ뼷ժዓȴ뼷ăđǙᛃ뼷ģăđߣŎǟśѢˆ뼶ȮĆĀɝŠɽʪ뼷ϢеĨѿʓƢƅĆĄdžɃŴĶƥǡǨĸĀƸ뼷ƦؼģěźŴĶƴīĆňժķŠůķ뼶
ʘľȉϢеƥǎĀˈਜŠӍĴĀɘ뼷ăȚĻŗźĆŨэТŪιͲ뼷ƑȶđĀĄĻŗƬĆĀߊĨƺŠϢеĀƫǼ߀뼶
JTKUVKPG)COCTTCĄ49QTNFYKFGɽઠ뼶49QTNFYKFGĄĂؽƖҠۈŝŚʠϵĀϢеɆԥϯȗශઆȓѣ뼷шĈο˩ࡒĀě֏ǀԥ뼶˽ȓѣĪĀۈƖҠӿʗɠħϢеǭȉě֏ȠȱĀјƶ뼶٩ƢނŰ뼷ɑˢˈȉJTKUVKPGԒͶ뼶Ǘ쨰EJTKUVKPGICOCTTCNTCYQTNFYKFGEQO뺭
76JUNE-JULY 2015
qɘăȚȩФߊĉ˴ŢϢеŠĔඐŀNjĀȶ˸뼷ģĄƬߊĨƺĀƶʑ뼶ĴǎĄȱਢ뼶ȮŕŶĂơȉϢеԒͶĖĪĂơĀɘăˆ˽ɸľċ
ŇĴ뼶rCHRISTINE GAMARRA
LRA WorldwideɽઠؽƖҠۈ
ƢԺ
76 Chinese Knowledgeindd 76 24515 1153 am
IBC IBTM China ADindd 50 13515 833 pm
ಌϾ٧
7 Sabah Tourism Board ADindd 7 24515 1235 pm
2JUNE-JULY 2015
PUBLISHER MANAGING DIRECTOR El Kwang elbizeventsasiacom
DIRECTOR Geoff Batt-Rawdengeoffbizeventsasiacom
EDITOR Kristie Thong kristiebizeventsasiacom
SENIOR WRITER Gina Sin ginabizeventsasiacom
SENIOR WRITER Claire Algarme clairebizeventsasiacom
DESIGN AND PRODUCTION PIXOfanixpixosolutionscom
OFFICE MANAGERRev Karunakaranrevbizeventsasiacom
CONTRIBUTORSszligampKULVWLQHDPDUUDszlig9LFNL+HQJszligHQ-RUGDQ
CHINESE CONSULTANT KH Tok
Biz Events Asia is published by Business amp Tourism Publishing Asia Pte Ltd 51A Kreta Ayer Road Singapore 089008 Tel +65 6337 8781 Fax +65 6337 9060 Email hellobizeventsasiacom Website bizeventsasiacom
Kristie thong EDITOR
kristiebizeventsasiacom
ginA sin SENIOR WRITER
ginabizeventsasiacom
2JUNE-JULY 2015
eL KWAng PUBLISHER
MANAGING DIRECTORelbizeventsasiacom
2-3 First Wordindd 2 2552015 41007 PM
3JUNE-JULY 2015
OUR BREATH OF LUXURY
For years we have placed breath-taking destinations or stunning hotel and venue shots on the cover of the magazine For this special luxury issue we continue to strive for thought-provoking images to depict the term ldquoluxuryrdquo a ubiquitous word in hospitality In the last few months as we sought the definition of luxury through informal conversations at events most answered enthusiastically by naming their favourite destinations and hotel brands We pressed on and asked them to find words that they felt were associated with Asia We received words such as ldquoculturerdquo ldquodiversityrdquo ldquogrowthrdquo and phrases such as ldquopeaceful resortsrdquo and ldquokey business marketrdquo
Seasoned travellers and event planners are accustomed to associating opulence with luxury products We also believe what continues to draw them to Asia is an interest in our culture On that note we decided to put Kun Qu opera on the cover Developed between the 14-16th century under the Ming dynasty in southeast China it is a popular theatrical form and is one of the oldest forms of Chinese
opera still performed today (calling it the mother of Chinese opera) Like event planners Chinese opera performers train hard and prepare for a flawless and memorable performance Despite sweat and tears they hold true to the motto ldquothe show must go onrdquo No matter how modern Asia becomes and how advanced the infrastructure is Asia does not and should not forget its cultural roots
In the special duo-month issue of Biz Events Asia we seek to provoke your thoughts on the topic of luxury as we bring you different interpretations of what the word can stand for While we constantly yearn to spoil ourselves silly on the next luxurious getaway completely free from work or first world worries we often forget that we are already living in luxury ndash of culture time health convenience and wealth Live in the moment and appreciate the little things ndash be good to yourself and donrsquot wait till the next holiday to take in a breath of appreciation
We hope you enjoy this issue
SALES amp MARKETING SINGAPORE OFFICE Michelle Lim michellebizeventsasiacom
Charline Wong charlinebizeventsasiacom
INTERNATIONAL MEDIA 5(35(6(17$79(6 CHINA Mary Yao Email marymhichinacom Tel +86 10 6551 5663 ext 8008
DUBAI Lenora BennisEmail lenorathemediavantagecomTel +971 52 846 6212 SOUTH KOREA Alexander Paik Email apcommnavercom Tel +82 10 5042 1337
9LVLWXVRQOLQHIRUUHJXODUXSGDWHVthroughout the month bizeventsasiacom
Privacy Policy Business amp Tourism Publishing Asia is committed to managing your personal information in accordance with the Privacy Act For a copy of our Privacy Policy please go to bizeventsasiacomprivacy
Printed in Singapore by Sunrise Printing amp Supplies Pte LtdReg no 199002858DPPS 1785042013 (022963)MCI (P) 131022015
Our cover image is courtesy of Shanghai Municipal Tourism Administration Read about Shanghais continued progress as
a business events destination on page 12
JUNE-JULY 2015
Biz Events Asia the only Asia-based media for ibtm america
Biz Events Asia is the official media partner and member of
THAILAND OFFICESanthiti Arunsit Email santhitibizeventsasiacomTel +66 81 422 4997
AUSTRALIA OFFICETanya Brown Email tanyabizeventsasiacomTel +61 408 658 377
3JUNE-JULY 2015
2-3 First Wordindd 3 2552015 41008 PM
4JUNE-JULY 2015
EDITORIAL ADVISORY BOARD MEMBERS
COVER STORY
12
Shanghai continues to attract business events as it grows in economic stature
and prominence while remaining true to culture and innovation
SINGAPOREEnterprise IT
June 2015 | 26000 pax
MALAYSIA10th Malaysia International Dive Expo
Kuala Lumpur | June 2015
CHINAWasteMET China 2015Shenzhen | July 2015
INDONESIAManufacturing Surabaya Series | Surabaya
June 2015 | 7000 pax
MACAUAsia Pacific Regional Internet
Governance ForumJuly 2015
1312JUNE-JULY 2015 JUNE-JULY 2015
CoverStory
One cannot deny the prowess of Shanghai as a global city As a clear representation of Chinarsquos booming economy its impressive cityscape of skyscrapers and modern infrastructure presents a platform of boundless economic and business opportunities From the bustling Pudong district and the sleepless Xintiandi entertainment district to the renowned waterfront promenade Bund Shanghai is one of the most dynamic cities with no end to experiences
Shanghai continues to perform exceptionally in business events in huge part due to frequent and direct air accessibility from other major cities in the world According to Patrick Chen deputy director of Shanghai Municipal Tourism Administration this convenience makes it effortless for Shanghai to attract prominent events that see visitors pouring in from different parts of the world These include sporting events such as the Formula 1 UBS Chinese Grand Prix and Longines Global Champion Tour as well as the revered Shanghai Fashion Week and the Shanghai International Film Festival
Max Jantasuwan global managing director of destination management company and event company Events Travel Asia was recently in Shanghai earlier this year as a hosted buyer of ITampCM China a business events trade show that takes place each year as part of Shanghai Business Events Weekrsquos strong line-up of programmes Commenting on his experience he shared with Biz Events Asia that Shanghai has changed a lot in the past five years in a good way
Shanghai SurgeS onWordS KriStie thong
ldquoShanghai continues to offer a lot to event planners It is very accessible has opportunities for off-site events and has many local attractionsrdquo Jantasuwan said
aLL the SPaCe in the WorLdLarge-scale exhibition and convention venues are aplenty in Shanghai From the steadfast Shanghai New International Expo Center that has hosted the Motor Show for years to the Shanghai World EXPO Exhibition amp Convention Center situated in the city centre large-scale venues are aplenty
in Shanghai The Shanghai International Convention Center is a venue that has attracted large-scale international conferences and business forums due to its integrated hospitality offering Situated in the heart of Shanghairsquos financial and trade zone Lujiazui and adjacent to the ironic Oriental Pearl TV Tower it offers a five-star hotel with 273 river-view rooms and suites on top of extensive event facilities With a total capacity of 3000 guests through a 4400 sq m pillar-less grand ballroom and 30 multi-functional conference halls it is no surprise the venue has attracted noteworthy events such as the Fortune Global Forum APEC Leadersrsquo
Zhujiajiao ancient water town
Yuyuan Gardens
ThE ChINESE CITY TErMEd ldquoPArIS OF ThE EASTrdquo CONTINUES TO ATTrACT BUSINESS EVENTS AS IT GrOWS IN ECONOMIC STATUrE ANd PrOMINENCE WhILE rEMAINING TrUE TO CULTUrE ANd INNOVATION
ldquoShanghai continues to offer a lot to event planners It is very accessible has opportunities for off-site events and
has many local attractionsrdquo
MAX JANTASUWANManaging directorEvents Travel Asia
Summit the 35th Asian development Bank Council Annual Meeting and the welcome dinner of EXPO 2010
One of its newest venue additions may soon overshadow several competitors in the Asia Pacific market The National Exhibition and Convention Center (NECC) has already attracted much hype within both the domestic and international marketplace calling itself the worldrsquos largest exhibition venue Co-built by the Ministry of Commerce of China and the Shanghai Municipal Government NECC offers 500000 sq m of exhibition space with 400000 sq m indoors and 100000 sq m of outdoor display areas The indoor exhibition space includes 13 large exhibition halls each spanning 28800 sq m as well as three smaller 10000-sq m halls ndash all of which are directly accessible by freight carriers It also has over 60 meeting rooms of different sizes with seating capacities ranging from less than a hundred people to three thousand attendees each NECC is a multi-purpose facility offering more than exhibition and meeting facilities it is supported by a commercial centre three office buildings a five-star hotel conference services as well as international cuisine options and entertainment
out oF the BoXShanghai has a healthy number of exhibition and convention venues and also a plethora of luxury and business hotels that offer impressive and well-utilised event facilities however event planners looking for the unconventional will not have their ideas stifled in Shanghai
Event planners can consider a space like M1NT which is a modern-day members club for classy clientele With a combined offering of a destination restaurant cocktail lounge bar roof terrace and night club it can host
Janet Tan-CollisPresident | SACEOS
CEO | East West Planners
Selina ChavryRegional Director ndash Asia | Pacific World
Damion BreustDirector ndash Head of
Event Marketing Asia Pacific | Barclays
Daniel ChuaManaging Director
AONIA MICE
JAPANThe 15th annual meeting of the
Asian and Oceanic Society for Pediatric Radiology 2015
Tokyo | June 2015
4-5 Contentsindd 4 24515 1131 am
5JUNE-JULY 2015
ISSUEJUNE-JULY 15
AUSTRALIACommunicable Disease
Conference | Brisbane June 2015
SOUTH KOREA Korea World Travel Fair | Seoul June 2015 | 100000 pax
TAIWANComputex 2015 | TaipeiJune 2015 | 4000 pax
42 DelveInto Singapore How the lion city stacks up for
business events BONUS FEATURE Behind the scenes of
Forever Living Global Rally
69 Engage Seoulrsquos first MICE cluster draws
over 2 million
70 Engage A Canadian group gets acquainted
with Hangzhoursquos rich culture and scenic beauty
71 Engage Happy snaps from Wine Down
Wednesday in April
Andrew Chan
CEO | ACI HR Solutions
Deanna VargaDirector
Deanna Varga Consultancy
Sumate SudasnaPresident | Thailand Incentive amp Convention Association (TICA)
MD | CDM Thailand
Ho Yoke PingGeneral Manager Business Events
Malaysia Convention amp Exhibition Bureau
(MyCEB)
Max JantasuwanGroup Managing
Director Events Travel Asia
Daniel AswinCo-founderAbsolutions
6 SoundBites
9 TakingTheLead
10 WebSpace
Exploring different interpretations of luxury
36 TalentAndMentor The challenge of making a right hire in Asia
38 Knowledge With a special luxury-themed issue
comes a surprise in this section
Donrsquot miss our special supplementTHERErsquoS NOTHING LIKE AUSTRALIA
53
4-5 Contentsindd 5 24515 836 pm
6JUNE-JULY 2015
GLOBALSojern a performance and marketing platform for travel brands has released its Q1 Global Travel Insights Report based on the
rigorous analysis of more than 8000 travellerrsquos intent data points Thailand emerges as the only Asia Pacific destination in the top 10 with the United States Spain United Kingdom and Italy among them Tunisia and Egypt (pictured) have suffered the ill effects of a recent terror attack and the announcement of tighter visa rules respectively Interest in Cuba from around the world has also
seen an increase after the easing of US embargo
THAILANDAmara Hotels amp Resorts ventures into Thailand with the soft opening of Amara Bangkok in the neighbourhood of Surawong The hotel features 250 guest rooms a rooftop infinity pool and bar on the 26th floor a pillar-free ballroom with a 46 metre-high ceiling and two function rooms built with glass walls that allow natural light to fill the events space
SINGAPOREMore than 60 industry influencers from a variety of travel management companies and corporate end users ndash including American Express CWT Merck Barclays Bank Sarasin and Shell ndash got a chance to hear from Accor corporate hotel representatives as they shared the latest on the grouprsquos 3700 properties worldwide The event was held in a relaxing but sophisticated setting atop Sofitel So Singaporersquos rooftop bar Lisa Meehan director ndash travel card amp meeting Asia Pacific amp Japan of MSD International GmbH (Singapore Branch) found the event a great opportunity to network and meet with the relevant hotel representatives in the group to learn of the latest happenings at Accor
6JUNE-JULY 2015
68 Sound Bitesindd 6 24515 1132 am
29 Sabah Tourism Boardindd 29 16714 1019 pm7 Sabah Tourism Board ADindd 7 13515 755 pm
8JUNE-JULY 2015
GLOBALFour Seasons has unveiled the hotel industryrsquos first fully-branded private jet upping the ante for a fully immersive luxury experience in the air and on the ground From hand-crafted leather flatbed seats by specialised aerospace Italian designer lacobucci and hand-woven woollen carpeting to fine tableware cosy Mongolian cashmere blankets and cabin crew uniforms no detail has been overlooked in meeting the core objectives of comfort and functionality Personalised service experience comes in the form of 10 Four Seasons trained in-flight crew including an executive chef a sous chef a Four Seasons Concierge and a global guest services manager Each Four Seasons journey includes air travel and ground transportation planned excursions all meals and beverages provided throughout the trip and luxurious accommodation at Four Seasons hotels and resorts around the world
VIETNAMStarwoodrsquos powerhouse brand Sheraton debuts in Danang as a beachfront property Scheduled to open early in 2018 Sheraton Danang Resort will feature 250 guest rooms and boast 1066 sq m of meeting and event spaces including two ballrooms and five meeting rooms The signed agreement with Oriental Sea Villas and Hotel Company Ltd follows closely behind the signing of Four Points by Sheraton Danang late last year
+64The average rate of increase in room rates in Macau for Q1 2015 as compared to the same period last year Macau has been actively developing its business events facilities in order to diversify and avoid over-reliance on gaming revenues Hong Kong and Singapore fall closely behind during the same period with an increase of 20 percent and 18 percent respectivelySource HRS Hotel Price Radar
3582 The number of events staged in Vienna Austria in year 2014 which created more than 17000 year-round jobs Of those events staged 1458 were congresses while 2124 were conferences and incentivesSource Vienna Convention Bureau
NUMBERS
JAPANHilton Tokyo Bay has appointed Neil McInnes as general manager McInnes has over 20 years of experience with Hilton Worldwide He was most recently regional director of revenue management for Japan Korea and Micronesia McInnes has also served as cluster director of business development for Hilton Tokyo and Conrad Tokyo while fulfilling the role of executive assistant manager at Conrad Tokyo As general manager of Hilton Tokyo Bay McInnes will oversee refurbishment to the guest rooms on the sixth and seventh floors of the hotel which are slated to be completed in early June 2016
8JUNE-JULY 2015
68 Sound Bitesindd 8 24515 426 pm
9JUNE-JULY 2015
AMITE RETURNS FOR THE SECOND YEARSingapore MICE Forum (SMF)
2015 is bringing back the Asia
Meeting amp Incentive Travel
Exchange (AMITE) this year a
hosted buyer programme that
connects Asia-based suppliers
with thoroughly vetted buyers
from Europe North America
and for the first time Asia
Pacific The inaugural AMITE
last year delivered 21 buyers
representing USD236 million in
business event contracts from
European and North American
countries and 18 suppliers from
eight Asian countries Held
from June 29 to July 3 2015 at
the Sands Expo amp Convention
Centre SMF 2015 is expected
to welcome 750 business event
professionals suppliers and 550
students to address skills and
knowledge gaps in the industry
through networking and training
workshops
JAPAN The Tokyo Convention amp Visitors
Bureau (TCVB) has won the bid for
the 12th Asia Pacific Symposium
on Cochlear Implant and Related
Sciences (APSCI 2019) The win marks
the first time this symposium will be
held in Tokyo and the third time in
Japan following the one held in Osaka
in 2001 and Kyoto in 1996 Over 800
doctors and scientists including 600
overseas delegates will converge in
Tokyo to attend the symposium on
November 5 ndash 8 2019 at Keio Plaza
Hotel Tokyo Prof T Yamasoba from
AUSTRALIAThe Victorian State Government has
announced an investment of up to
AUD210 million (USD168 million) for the
expansion of Melbourne Convention
and Exhibition Centre (MCEC) in the
2015 ndash 2016 State Budget MCECrsquos
activities contribute AUD580 million
to the economy annually and has
exceeded expectations following the
Victorian State Governmentrsquos previous
investment to build the new convention
centre in 2009 The completion of
MCECrsquos expansion is expected to result
in an additional 74000 international
visitors annually creating hundreds
of jobs and providing an estimated
AUD167 million boost to the economy
The Victorian State Government will
work with Plenary and their partners
to negotiate and finalise the proposed
expansion master plan and reveal its
details in the coming months
the University of Tokyo highlights that
the bid owes its win to the continuing
scientific contribution of Japanese
specialists to the Cochlear Implant
(CI) field and from lessons learnt
after their last bid loss in 2013 The
Tokyo Metropolitan Government and
TCVB lent a hand by providing support
letters from the Governor of Tokyo
and TCVB Chairman and assisting
with bid papers
FROM THE
BUREAUX
9 Taking the Leadindd 9 24515 1133 am
10JUNE-JULY 2015
Are messaging apps the future of social media Social mobile messaging apps such as WeChat Line Kakao Talk Viber and Whatsapp are fast becoming popular in offering services such as news and information gaming and payment
Source The World Bank Group News
Marriott launches events-specific website
wwwmeetingsimaginedcom is an innovative Pinterest-
like site that is also available as an app providing ideas
and inspiration for all types of events
The National Geographic has chosen 24 unique boutique hotels across six continents to be in its new luxury hotel collection one of which is the Kasbah Du Toubkal located in the snow-capped High Atlas Mountains in Morocco
10-11 Webspaceindd 10 24515 424 pm
Alison Taylor fulfils her dreamsStarwoodrsquos senior vice-president of sales heads to the US
What you missed online onWWWBIZEVENTSASIACOM
Singapore extends visa for Chinese nationalsThe validity of these Multiple Journey Visas (MJVs) extends to a maximum of 10 years
10-11 Webspaceindd 11 24515 1134 am
12JUNE-JULY 2015
CoverStory
One cannot deny the prowess of Shanghai as a global city As a clear representation of Chinarsquos booming economy its impressive cityscape of skyscrapers and modern infrastructure presents a platform of boundless economic and business opportunities From the bustling Pudong district and the sleepless Xintiandi entertainment district to the renowned waterfront promenade Bund Shanghai is one of the most dynamic cities with no end to experiences
Shanghai continues to perform exceptionally in business events in huge part due to frequent and direct air accessibility from other major cities in the world According to Patrick Chen deputy director of Shanghai Municipal Tourism Administration this convenience makes it effortless for Shanghai to attract prominent events that see visitors pouring in from different parts of the world These include sporting events such as the Formula 1 UBS Chinese Grand Prix and Longines Global Champion Tour as well as the revered Shanghai Fashion Week and the Shanghai International Film Festival
Max Jantasuwan global managing director of destination management company and event company Events Travel Asia was recently in Shanghai earlier this year as a hosted buyer of ITampCM China a business events trade show that takes place each year as part of Shanghai Business Events Weekrsquos strong line-up of programmes Commenting on his experience he shared with Biz Events Asia that Shanghai has changed a lot in the past five years in a good way
SHANGHAI SURGES ONWORDS KRISTIE THONG
ldquoShanghai continues to offer a lot to event planners It is very accessible has opportunities for off-site events and has many local attractionsrdquo Jantasuwan said
ALL THE SPACE IN THE WORLDFrom the steadfast Shanghai New International Expo Center that has hosted the Motor Show for years to the Shanghai World EXPO Exhibition amp Convention Center situated in the city centre large-scale exhibition and convention venues are aplenty in Shanghai The Shanghai International
Convention Center is a venue that has attracted large-scale international conferences and business forums due to its integrated hospitality offering Situated in the heart of Shanghairsquos financial and trade zone Lujiazui and adjacent to the ironic Oriental Pearl TV Tower it offers a five-star hotel with 273 river-view rooms and suites on top of extensive event facilities With a total capacity of 3000 guests through a 4400 sq m pillar-less grand ballroom and 30 multi-functional conference halls it is no surprise the venue has attracted noteworthy events such as the Fortune Global Forum APEC Leadersrsquo Summit the 35th Asian Development
THE CHINESE CITY NAMED ldquoPARIS OF THE EASTrdquo CONTINUES TO ATTRACT BUSINESS EVENTS AS IT GROWS IN ECONOMIC STATURE AND PROMINENCE WHILE REMAINING TRUE TO CULTURE AND INNOVATION
12-14 Cover Storyindd 12 24515 1134 am
13JUNE-JULY 2015
Zhujiajiao ancient water town
Yuyuan Gardens
ldquoShanghai continues to offer a lot to event planners It is very accessible has opportunities for off-site events and
has many local attractionsrdquo
MAX JANTASUWANManaging DirectorEvents Travel Asia
Bank Council Annual Meeting and the welcome dinner of EXPO 2010
One of its newest venue additions may soon overshadow several competitors in the Asia Pacific market The National Exhibition and Convention Center (NECC) has already attracted much hype within both the domestic and international marketplace calling itself the worldrsquos largest exhibition venue Co-built by the Ministry of Commerce of China and the Shanghai Municipal Government NECC offers 500000 sq m of exhibition space with 400000 sq m indoors and 100000 sq m of outdoor display areas The indoor exhibition space includes 13 large exhibition halls each spanning 28800 sq m as well as three smaller 10000-sq m halls ndash all of which are directly accessible by freight carriers It also has over 60 meeting rooms of different sizes with seating capacities ranging from less than a hundred people to three thousand attendees each NECC is a multi-purpose facility offering more than exhibition and meeting facilities it is supported by a commercial centre three office buildings a five-star hotel conference services as well as international cuisine options and entertainment
OUT OF THE BOXShanghai has a healthy number of exhibition and convention venues and also a plethora of luxury and business hotels that offer impressive and well-utilised event facilities However event planners looking for the unconventional will not have their ideas stifled in Shanghai
Event planners can consider a space like M1NT which is a modern-day members club for classy clientele With a combined offering of a destination restaurant cocktail lounge bar roof terrace and night club it can host cocktail parties of up to 600 guests or
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14JUNE-JULY 2015
Shanghai Maglev Train Waterhouse Nanjing Road
On the Bund
sit-down dinners of 160 guests Event organisers can opt for food prepared by in-house M1NT chef Grant Brunseden M1NT has hosted and catered for a wide variety of events offering a chic touch to product launches fashion shows training and seminars and after-parties Some brands that have used M1NT for events include Ferrari Hermes Jimmy Choo Chopard UBS and Bvlgari
Situated east of Shanghairsquos old town is The Waterhouse at South Bund which consists of a 19-room boutique hotel and an event warehouse Located in the vicinity of the 2010 World Expo site and next to The Cool Docks cultural hotspot the venue has a disorienting yet refreshing design that charms planners in search of something out of the ordinary
The event venue is a pillar-less multi-purpose space converted from a former warehouse Evoking the buildingrsquos industrial roots the 743-sq m warehouse has a double-storey
ceiling and can be easily reconfigured to cater for all kinds of events and formats It can take up to 800 guests for cocktail parties or 500 guests for banquets
Anyone looking for an exclusive but sophisticated space in the heart of old Shanghai can consider Yong Fu Seventeen A members-only club housed in a private whiskey and cigars bar complete with parquet wooden flooring and comfortable green leather armchairs Yong Fu Seventeen can be hired for events of up to 100 guests with the choice of in-house or external caterers On other days it hosts regular whiskey and cigar tastings vertical wine tastings or oysters and champagne evenings
THE SHOW GOES ONWhile the merits are endless as a global city a metropolis that stays true to its roots is one that visitors return to time and again Shanghai retains its history and culture in landmarks such as the 400-year-old Yuyuan Garden the French Concession Region featuring old European buildings in Luwan and Xuhui and the renowned taoist Chenghuang Temple (also called Yi temple) This culture works as a hook for pre- or post-conference tours or incentive travel programmes Groups can visit medieval water towns such as Zhujiajiao located just 50 minutes away from the city centre by bus or take the maglev high-speed magnetic levitation train to Hangzhou or Suzhou
Oscar Cerezales chief operating officer of Asia Pacific for MCI weighs in
Shanghai has a combination of three pillars 1 It enhances relevant business exchange opportunities 2 It has a consolidated industry community 3 It has a leading positioning in market segments such as
finance real estate healthcare logistics and innovation
WHAT MAKES THE CITY OF SHANGHAI UNIQUE
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15 Hyatt Westin ADindd 15 19515 751 pm
16JUNE-JULY 2015
Mercato Starling
MERCATO Mercato is an Italian restaurant from three Michelin-starred Chef Jean-Georges Vongerichten Located on the sixth floor of Three on the Bund it boasts stylish rustic surrounds with reclaimed wood and warm leather tones exuding familiarity and a sensual feeling of comfort Looking out of the tall glass windows one will immediately feel directly in the heart of a vibrant city but away from the bustling crowds Famous for its seafood house-made pastas and wood-fired pizzas dishes are presented family style allowing for sharing and sampling a bit of everything Our personal favourite is the spicy salami ricotta cheese and broccolini pizza Mercato can also be booked for intimate dinner events with a separate function menu available
STARLINGStepping into Starling can feel like you are being teleported to Southeast Asia Just down the street from Four Seasons Hotel on Taixing Lu the pub evokes a colonial era through huge retro fans soft lighting and quaint birdcages If you are living in Southeast Asia and need some convincing to check out this joint let the cocktail menu wow you with its rum or gin-based concoctions that consist of spices and tropical flavours found in Southeast Asia One of the must-try cocktails is the spicy Tom Yum Colada made with coconut milk pineapple and lime juice The Pandan Collins and Roasted Pineapple Old-Fashioned are also some interesting options These drinks can be accompanied by familiar tastes such as laksa mango sticky rice or beef rendang ndash courtesy of Malaysian chef Brian Tan
TIAN ZI FANG (ॵŔᇇ)This artistic district is a labyrinth of alleys filled with cafes art galleries art deacutecor apartment blocks and craft stores within the area known as the French Concession Spend some time in some of the art galleries or take a stroll in the elegant French Concession itself ndash a 10 square-kilometre district with old residential buildings and heritage hotels and edifices
MAKE TIME COUNT IN SHANGHAIDO YOU HAVE SOME TIME TO SPARE OR A CHANCE TO MAKE USE OF CHINArsquoS 72-HOUR VISA FREE TRANSIT POLICY WE POINT OUT SOME INTERESTING FINDS IN THE GLOBAL CITY THAT MIGHT BE WORTH YOUR TIME
Tian Zi Fang
16JUNE-JULY 2015
16 Shanghai extendedindd 16 24515 1200 pm
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amp
0
lt
amp0
0lt
amplt
amp0lt
19-20 Sheraton ADindd 20 13515 857 pm
21 Macao Economic Services ADindd 21 13515 759 pm
22JUNE-JULY 2015
THE LUXURY
ISSUEWE LOOK AT
WHAT LUXURY
MEANS WHEN
GIVEN OUR OWN
INTERPRETATIONS
TheLuxuryIssue
WORDS EL KWANG
KRISTIE THONG
GINA SIN
22JUNE-JULY 2015
Itrsquos common knowledge that the
demand for upmarket or exclusive
experiences increases as Asia
becomes more affluent The growth
of economies see many corporate
companies rewarding high-achieving
employees in the form of top-notch
luxurious experiences And as a larger
and younger demographic worldwide
becomes richer products and services
work harder to find ways to attract
the elite in an increasingly saturated
market
Proving luxury incentive travel
continues to be in demand
Luxperience a three-day event that
aims to be the platform for luxury and
experiential travel in the Australasia
and Pacific region has seen continued
growth The success of the show has
prompted organisers to include a new
program within Luxperience tailored for
business events this year Event buyers
will be able to identify new opportunities
within the luxury travel industry for
incentives or exclusive events while
exhibitors will have a bigger platform
to provide innovative solutions for
meetings and events
Event planners specialising in luxury
experiences are now looking beyond
luxury products Clients are asking for
unique money-cannot-buy experiences
Many of us consider luxury to be in the
form of expensive items and exclusive
retreats while others believe it can
be the simpler intrinsic things in life
that are often overlooked However
we choose to define it one quote by
Karoline Huber of IWC Schaffhausen
(published by Boyden Global Executive
Search) sums it up well ldquoLuxury is
based on emotion and it is people who
create emotional differencesrdquo
22-33 Luxury Issueindd 22 24515 1137 am
23JUNE-JULY 2015
TheLuxuryIssue
OSAKA ndash
JAPANrsquoS SECOND
LARGEST CITYCurate a stellar city adventure in
Osaka and check the next residential
conference or incentive into the 160-
room St Regis Osaka Located on
Midosuji Avenue the Ginza of Osaka
where luxury international fashion
labels reside the purpose-built
five-year-old hotel is the epitome of
luxury Ease delegates into the hotel
with its signature afternoon tea or a
rejuvenating treatment in the Iridium
Spa featuring Sothys Paris
Witness the daily champagne ritual
held in the outdoor Zen garden adjacent
to the lobby on the 12th floor before
heading to The St Regis bar for a glass
of Shogun Mary the hotelrsquos concoction
of the Bloody Mary cocktailThe
THE LUXURY OF CULTURE BRINGING THE BEST OF TWO JAPANESE
LUXURY INCENTIVE CITIES THROUGH THE
CONDUIT OF CULTURAL EXPERIENCES
WORDS EL KWANG
welcome reception can either be held
in the 210 sq m Astor Ballroom or in
Italian restaurant La Veduta or French
bistro Rue drsquoOr Start the next day with
an official meeting agenda in the Astor
Ballroom which also has optional
breakout spaces in the four meeting
suites on the dedicated events floor
With its easy access team-building
activities are in abundance Visit the
190-year-old Kuromon Ichiba Market
for arguably one of the best Japanese
food and seafood in Osaka Another
fun activity for all ages is a visit to
the Momofuku Ando Instant Ramen
Museum where delegates get to
understand the history behind this
post-WWII invention try their hands at
making it and design their own ldquocup
noodlerdquo Those keen to learn more
about the Japanese culture can take a
private behind-the-scenes tour of the
Yamamoto Noh Theater built in 1921
Planners can have the option of having
performers hold coaching sessions
for delegates on the actual performing
stage The art form has been recognised
as a Japanese intangible heritage
in 2006
End the program in Kyoto with some of
the cityrsquos best retail shopping before
bringing delegates to Kyoto for more
cultural elements
The Astor Ballroom of The St Regis Osaka The Library Suite Meeting Room
ldquoAt both The St Regis Osaka and
Suiran The Luxury Collection
Kyoto we believe in assisting our
clients in curating memorable and
experiences that are unique to our
brands The Luxury Collection is
about travellers collecting local
and authentic experiences Let our
hotels be your guiderdquo
FAY-LINN YEOHBrand Director
The St Regis and The Luxury Collection Food amp
Beverage Marketing Asia Pacific
Starwood Hotels amp Resorts Worldwide Inc
23JUNE-JULY 2015
22-33 Luxury Issueindd 23 24515 1137 am
24JUNE-JULY 2015
Suiran a Luxury Collection Hotel Kyoto
HISTORIC KYOTOThere are many forms of relaxation and recovery in the world of luxurious experiences Some prefer retail therapy while others opt for a digital detox by staying in a luxury hotel or resort Embracing and experiencing the traditional Japanese culture and historic sites may reap benefits beyond soul searching Its cultural myths and spiritual integrity continue to distract global visitors from their day-to-day worries a true time out in Kyoto whilst stepping back in time
A 13-minute bullet train ride takes you from the buzzing city centre of Osaka to historic Kyoto the former capital of Japan for 1200 years According to the Kyoto Convention Bureau the ancient city is the cultural heart of Japan It has 17 UNESCO World Heritage Sites on a cityscape dominated by 2000 temples and shrines
SUIRAN A BRAND NEW BREATHING SPACE On the vibrant side of the Hozu River resides the brand new Suiran a Luxury Hotel Collection Kyoto As the first luxury collection hotel in Japan this hotel is perfect for exclusive management retreats or complete hotel book-outs Upon entering the main gates of the 39-room hotel a purposefully-laid footpath leads you on a tranquil trek through a Saryo Hassui cafeacute overlooking the river and misty Arashiyama hills and the hotelrsquos enchanting garden before bringing you to the hotel reception
Off the main reception desk is a 100-sq m Akane function room perfect for intimate welcome dinners of up to 48 guests Enjoy an authentic Geisha performance one of Japanrsquos indigenous wonders Unfulfilled meeting agendas or higher-level business planning can be carried out
in the unobtrusive meeting room or in the smaller 18-sq m Shogetsu room a less formal traditional Japanese setting that comes with its own bathroom and outdoor garden
The luxurious and spacious guest rooms were designed with traditional motifs such as the culturally significant cherry blossom hues in spring and the lush verdure in summer The carpet is a reflection of moonlight ripples on the Hozu River The superior rooms on the upper levels offer views overlooking the hotelrsquos foregrounds and its peaceful mountain and river surrounds whilst the ground floor Yuzunoha deluxe terraces consist of outdoor air baths (onsen) complete with retractable private screen doors for a soak under the healing sun
RECOVERY THROUGH THE ARASHIYAMA CULTURAL HUB The hotelrsquos concierge can assist in designing a customised menu in the hotelrsquos Kyo-Suiran restaurant (a restored building from its 1899 version) or an indigenous exploration of the Arashiyama village located near the hotel Engage the strength of the young and energetic team of ldquoJinrikishardquo which are beautifully-
24JUNE-JULY 2015
Sight-seeing on Jinrikisha
A dish from Kyo-Suiran Restaurant Authentic Geisha performance in Akane function room
22-33 Luxury Issueindd 24 24515 1137 am
25JUNE-JULY 2015
designed small two-wheeled rickshaws and embark on a tour of famous Kyoto landmarks surrounding the hotel Cross the Togetsu (crossing moon) Bridge and visit the Tenryu-ji Zen Temple established in 1339 by shogun Ashikaga Takauji in memory of Emperor Go-Daigo Existing buildings were restored to their closest originals after having gone through eight fires centred by a Zen garden displaying the balance of Yin (rocks) and Yang (water)
The hotel can work with the temple to organise activities such as meditation and hand-copying of sutras This is certainly a place to recharge and restore inner harmony after a productive conference in Osaka Equally wondrous is a Jinrikisha ride around the Arashiyama Bamboo Grove which is a popular site for photography The fresh air along with the staggering height and intense green hues of the bamboo makes one feel that all troubles will eventually come to an end
EXPLORING FURTHERVenture further into other parts of Kyoto Check out the must-see Fushimi Inari Taisha a Shinto shrine dedicated to the gods of rice and sake famous for its two-hour hiking path through the Senbon Torii shrine gates outlined by red overarching frames and fox
sculptures holding a key in the mouths for the rice granary
Head over to Gion district and let your imagination go back in time as your stroll through the alleys of old tea houses some of which are now converted into stylish restaurants and retail shops like Leica As Gion is known as the geisha district it is not uncommon to see Geiko (professional geisha) and Maiko (apprentice) throughout the day There is a large variety of retail shops selling Japanese incense tea and arts and crafts such as ldquokanzashirdquo an ornamental hairpin Rest your feet while indulging in an epicurean experience at the Shimogamo Saryo restaurant set in a
traditional Japanese house since 1856 Post-dinner head for some Japanese sake tasting at Machiya in Gion
BEFORE FAREWELLBid farewell to Kyoto on a high note by planning a series of cultural team-building activities with the Suiran hotelrsquos concierge Team members can embark on a traditional Kyoto sweet-making (Kyo-Gashi) activity conducted by 260-year-old family business Tawaraya Yoshitomi or try Ikebana the age-old Japanese art of flower arrangements End the team-building activities with a traditional tea ceremony and learn how to receive and appreciate a cup of tea in the hotel garden
Team bonding is a crucial component of incentive trips Asians culturally bond over meals Consider organising nightly supper sessions of Japanese Ramen where delegates get to try and compare ramen from different ramen shops Or drive a ldquobest ramen eatingrdquo photo competition through social media channels
RAMEN BONDING
Arashiyama Bamboo Grove
Traditional tea ceremony
25JUNE-JULY 2015
Kyo-Gashi making Sake tasting
Superior King Room at Suiran
22-33 Luxury Issueindd 25 24515 1138 am
26JUNE-JULY 2015
Do you believe there are moments when we can feel the physical halt of time Moments where the rush of everyday life and work commitments take a backseat giving in entirely to a view or feeling so mesmerising it overwhelms you Moments where personal problems cease to matter albeit for a brief moment for the magnitude of your problems feels insignificant in comparison
For me it took standing at the West end of Angkor in Siem Reap and taking in the view of Angkor Wat in its full glory A sharp intake of breath as I marvelled at the workmanship of the intricate Khmer architectural carvings on the walls and pillars constructed in a century that did not have the tools and technology we have today Like all tourists in Siem Reap visiting Angkor Wat was one of the first things on the list Leak the helpful guide assigned by DMC Asia Expeditions explained that Angkor Wat is only one of the many religious monuments in the Angkor area a huge archaeological park that spans 400 square kilometres It comprises a hefty number of remains of the different capitals of the Khmer Empire from the ninth to the 15th century Once a Hindu and later a
Buddhist temple Angkor Wat was built in the 12th century and remains as the only religious centre in the area
After emerging from an extensive brand transformation from micenet ASIA to Biz Events Asia that left us excited satisfied but mentally drained I jumped at the opportunity of visiting Siem Reap in Cambodia a place I knew close to nothing about Siem Reap may be an emerging destination but it is already filled with tourists due to its rich line of historic and religious artefacts The best jobs locals can have in Siem Reap are the ones directly fuelled by tourism ndash as tour guides and in hospitality The high proficiency of the English language spoken everywhere is also a true sign of a thriving tourist destination in Southeast Asia
TheLuxuryIssue
THE LUXURY OF TIME
RETRIEVE LOST TIME AND ALLOW FOR TRUE INCENTIVE CONNECTIONS
THROUGH THE HISTORICAL BEAUTY OF SIEM REAP
WORDS KRISTIE THONG
Ta Prohm
26JUNE-JULY 2015
22-33 Luxury Issueindd 26 24515 1138 am
27JUNE-JULY 2015
27
LE MERIDIEN ANGKOR Despite the lack of existing MICE
infrastructure Siem Reap remains a
viable option for meetings and incentive
programs with its can-do attitude
These are the sentiments of Dennis
Kam director of sales and marketing
at Le Meridien Angkor He shares that
the hotel hosts up to four international
corporate groups a month of which
most come from Singapore China and
Thailand Besides the 200-guest Tara
Ballroom the hotel has an impressive
and well-landscaped garden that works
well for al fresco cocktail parties and
gala dinners of over 1000 guests The
lobby can also be easily taken over and
transformed to the requirements of
the event organiser A popular choice
is having a dinner hosted at a temple
where the hotel has hosted smaller
groups of under 100 guests at the
Kraven temple complete with stunning
lights and warrior dancers
ASIA EXPEDITIONSIn an exotic destination like Siem
Reap it takes a trustable destination
management company to ensure
everything goes according to plan I had
a guide who would go the extra mile to
accommodate any last-minute changes
and knew exactly where to take me
when I asked for something out of the
norm or local Apart from Cambodia
Asia Expeditions has a presence in
Myanmar Laos and Vietnam
SHINTA MANI FOUNDATIONSiem Reap is an ideal destination for
corporate groups looking for a cultural
incentive experience with a strong
CSR element Hiring the local Phare
Circus troupe for an event allows
groups to tick off their CSR KPIs Many
hotels also work with non-government
organisations that help support the local
community ndash be it through education
training or employment The Shinta
Mani Foundation is a registered local
NGO that focuses on three core areas
education small business start-ups and
health care On top of donations USD 5
from a nightrsquos room rate at the luxury
boutique Shinta Mani Club or Resort is
donated directly to the foundation
AN INCENTIVE OUT OF SIEM REAP
The same feeling of time stopping was
experienced through the hours spent
exploring sites such as Bayon Temple
and the ruins of Ta Prohm ndash a temple
made famous by Angelina Jolie in Tomb
Raider We also headed up to the Kulen
Mountain which is not just a popular
tourist site but where many locals visit
during the weekends to relax or swim
under the waterfall
In a beautiful destination like Siem
Reap we are naturally inclined to
switch off making connecting with
onersquos self possible It is where the 24
hours in a day pass seemingly slower
as though the seconds match the pace
of a calmer beating heart Without the
usual modern worries it also motivates
incentive delegates to truly connect
with each other making incentive
programs worth every penny spent
View of Angkor Thom Temple Angkor Wat
Banquet dinner at Kravan Temple
27JUNE-JULY 2015
22-33 Luxury Issueindd 27 24515 1138 am
28JUNE-JULY 2015
Depending on perspectives luxury
can mean catering to an upmarket
audience or simply having the luxury of
space and time and a chance to take a
breather and relax We learnt recently
that Singapore-based Saakalya Travel
is unique in the way that it provides
these luxurious simplicities to busy
professionals away from the bustling
and sometimes chaotic cities to some
of the most beautiful and culturally-rich
destinations in Southeast Asia
The duration of the trips is kept short
and hosted during the weekends so that
they do not eat into the limited time of
busy professionals but yet sufficient
in providing a deeply refreshing and
rejuvenating experience Luxury is what
enriches us be it physically mentally
or spiritually Its value can be found in something true and pure whether that
is attributing significance to the time
and dedication spent on hand-crafting
deacutecor as with the Saakalya Collection
or indulging in beautiful open spaces
of scenery The concept of luxury is a
wholly personal perception
Travel experiences at Saakalya are
centred on somewhere new and
something different Bali is the current
destination that Saakalya explores
with access to a richer variety of
areas and opportunities built on the
connections of Saakalyarsquos managing
director Alexandra Schmutterer
Locations are curated through the
knowledge of locals working alongside
Saakalya to embrace the concept of
TheLuxuryIssue
INTERPRETATIONS OF LUXURY TRAVEL
NOT ALL THAT GLITTERS IS GOLD IN LUXURY
TRAVEL SOMETIMES ITrsquoS JUST A BREAK FROM ALL
THE DEADLINES YOU MAY OR MAY NOT HAVE MET
AND THE LUXURIES OF BEING ABLE TO ENRICH
THE BODY MIND AND SOUL IN TRAVELWORDS GINA SIN
holistic travel Each trip only allows
for up to a maximum of 12 people
in order to maintain an exclusive
and personal experience The
variety of experiences planned
around tranquil surroundings has
been designed to encourage new
passions such as arts cooking wine
tasting (you may be surprised Bali
does have a winery) or yoga taught by
world renowned instructors Guests
will also stay in personal villas in a
luxurious resort maintaining the
feeling of exclusivity and privacy
In pursuit of more exclusive and
unconventional destinations works
are also currently underway to
create such experiences in Thailand
22-33 Luxury Issueindd 28 24515 1138 am
My Magnifique VoyageMy Magnifique VoyageMy Magnifique VoyageMy Magnifique VoyageMy Magnifique VoyageMy Magnifique Voyage
Grand Ballroom
Th e Grand Gamelan
Luxury Pool AccessLuxury Pool Access
SETTING THE STAGE FOR INSPIREDMEETINGStrade AT SOFITEL BALI NUSA DUA BEACH RESORT IS AN INNOVATIVE SET OF VENUE CHOICES THESE COMPRISE 12 FUNCTION ROOMS INCLUDING 2 BALLROOMS ALL OF WHICH ARE WELL-EQUIPPED AND FEATURE NAMES THAT INVOKE DEEP BALINESE MEANINGS AND ENDLESS INSPIRATION YOUR PERSONAL INSPIREDMEETINGStrade PLANNER WILL HELP YOU CREATE A TRULY UNIQUE OCCASION DISCOVER ALL OUR MAGNIFIQUE ADDRESSES IN OVER 40 COUNTRIES ON wwwsofitelcom
DISCOVER OUR MAGNIFIQUE ADDRESS IN BALI
My Magnifique VoyageMy Magnifique VoyageMy Magnifique VoyageMy Magnifique VoyageMy Magnifique VoyageMy Magnifique Voyage
SOFITEL BALI NUSA DUA BEACH RESORT
MAGNIFIQUE EVENTS
TAILOR-MADE MEETINGS IN A STUNNING BEACHFRONT SETTING
KAWASAN PARIWISATA BTDC LOT N5 NUSA DUA
BALI 80363 INDONESIA - TEL (+62) 361 849 2888
H9078SOFITELCOM
JOIN OUR GLOBAL LOYALTY PROGRAMAT ACCORHOTELSCOM
29 Sofitel Bali ADindd 29 16515 652 pm
30JUNE-JULY 2015
LUXURY AT SEATHE GOLDEN AGE
OF SAIL STEALS THE LIMELIGHT AT A RECENT
OFFICIAL MEDIA LAUNCH OF ROYAL ALBATROSS IN
SINGAPORE
WORDS GINA SIN
Some have always seen the appeal of having events held near water whether
it is an outdoor poolside cocktail event or a networking party on a dockside yacht
against the sunset Royal Albatross originally built in 2001 and later acquired
by Tall Ship Adventures Pte Ltd is the latest attention grabber for business
events in Singapore
Once a traditional sail training ship Royal Albatross exudes sheer luxury with its hard-carved wooden interiors sturdy
aluminium masts 22 majestic sails and 60000 LED lights customisable to 512 colours It can accommodate just shy
of 150 guests for day sailing or over 200 guests berthed
The media launch perfectly encapsulated the experience of being on the ship We went on a tour of its 185-square metre
upper deck Grand Salon and five ensuite cabins and enjoyed cocktails and canapes
specially prepared by Clubvivre We watched its crew climb the shiprsquos masts
in preparation for a ride out to Lazarus Island where fire-eaters gave us a warm
welcome and a delicious satay (barbequed meat on sticks) buffet awaited us We
headed back to reality eventually but not before everyone was handed flutes of
bubbly to end the beautiful night
Delve into Thailandrsquos spiritual culture at the Erawan Shrine located in the heart of Bangkokrsquos Ratchaprasong precinct on Ratchadamri Road Proceed with a stop at Grand Hyatt Erawan Bangkok a renowned luxury hotel located just next to the shrine
Despite a lobby constantly abuzz with activity it induces a calming effect on arrival as the fragrant air-conditioned setting cools you down The newly-refurbished guest rooms showcase residential-styled amenities making delegates feel right at home ndash perfect for residential conferences and events The hotel offers event planners an incentive to a rejuvenating experience at the tranquil isawan Residential Spa amp Club
While ldquooptionsrdquo is a key component with creative event buyers the hotel offers a high-end board room a grand ballroom with an eight-
metre-high ceiling as well as The Campus event space which continues to draw hot demand since its launch in 2009 A Singapore-based corporate event specialist feels The Campus ldquoprovides a fun environment that inspires creativityrdquo where delegates can relax and be themselves contributing to ldquobetter communications at an eventrdquo Due to its unique setting The Campus has also started to attract banquets and weddings
With the rise of smaller-sized events and incentive groups ldquothe residencerdquo offers a New Yorker-designed executive residential-styled setting Whether itrsquos pre-event drinks in Apartment 305rsquoS own Gallery or breakout creative sessions in any of the other four luxurious event rooms ldquothe residencerdquo provides a unique environment for planners with the objective to strengthen team spirit and enhance relationships
TheLuxuryIssue
LUXURY IN THE HEART OF BANGKOKEXPERIENCE THE LUXURIOUS FEELING OF SPIRITUALITY COMBINED WITH A HOTEL THAT KNOWS EXACTLY WHAT EVENT PLANNERS NEED
WORDS EL KWANG
The Campus
Royal Albatross
22-33 Luxury Issueindd 30 24515 1138 am
31JUNE-JULY 2015
TheLuxuryIssue
Major hotel chains and their rapid growth in the Asia Pacific region have always gotten most of the attention in business events The rise of independent hotels however has been evident in recent years as the category gains more prominence A Biz Events Asia survey conducted in May revealed that the majority of respondents (95 percent) are interested in independent hotels due to their unique product offering
ldquoTravellers today are looking for authentic and memorable experiences where travel is aspirational and luxury is defined by personal life and style preference at any given time in your liferdquo says Josephine Lim managing director of South East Asia for Preferred Hotels amp Resorts
ldquoIndependent hotels are often borne from entrepreneurial hotel owners with a passion for the art of hospitality They deliver the authenticity of a destination ndash featuring the unique characteristics of specific cultures within their own brand of hospitality that allows discerning travellers to lsquolive like the localsrsquordquo she adds
Also playing a significant role in the rising trend is a growing demographic of high-earning millennials with sizeable disposable incomes looking for exclusivity in cooler trendier and off-beat experiences
ldquoIndependent hotels pay a lot of attention to detail and design aesthetics Though some of them may be smaller the experience is often different and more magical I tend to stay in such hotels if I want a different experience they tend to feel more luxuriousrdquo says Jeanne Hong a 35-year-old finance professional who is also the
THE LUXURY OF AUTONOMY
INDEPENDENT HOTELS OFFER OFFBEAT OR EDGY LUXURY
EXPERIENCES BUT HAVE THEY GAINED THE TRUST OF EVENT
PLANNERSWORDS KRISTIE THONG
The Dhara Dhevi Chiang Mai
31JUNE-JULY 2015
22-33 Luxury Issueindd 31 24515 1138 am
32JUNE-JULY 2015
co-owner of The Snack Guru an online store selling healthy gluten-free snacks
Putting independent hotels within a single alliance has long been industry practice and there are many benefits to doing so An independent hotel under a company like Small Luxury Hotels of the World or Preferred Hotels amp Resorts can save costs by easily tapping into the hotel companyrsquos global distribution channels gain awareness through joint marketing efforts or build continued satisfaction with the companyrsquos loyalty program While individual properties may be overlooked when pitching for corporate business joining a hotel company offers them tender opportunities with multi-national corporations
These independent hotel companies have been gaining traction Worldhotels welcomed seven new members in the first quarter of 2015 adding to its portfolio of nearly 500 properties worldwide Small Luxury Hotels of the World has announced at least eight member hotels and resorts of which several will be opening throughout the year Meanwhile Preferred Hotels amp Resorts introduced six new properties ideal for the business events market that will be scheduled to launch by the end of 2015
A CHAIN GOES FREEIn early 2015 Starwood Hotels amp Resorts announced the launch of its 10th brand that now falls within its extensive portfolio Tribute Portfolio promises owners Starwood Preferred Guest (SPG) members and guests
the ability to ldquostay independentrdquo with a selection of independent upscale hotels in high-demand destinations While falling under the new brand name the independent hotels within the portfolio will maintain their own unique identities and continue to promise boutique service
Adam Aron chief executive officer of Starwood adds that the mission of the new brand is to ldquobring great hotels in great destinations to loyal SPG members who make up more than half of all Starwood staysrdquo As with Starwoodrsquos other nine brands SPG members will be able to earn and redeem Starpoints at Tribute Portfolio hotels and enjoy in-hotel elite tier benefits such as upgrades welcome amenities late check-out and more
NUMBERS FROM THE SURVEY
LEADING HOTELS OF THE WORLD SMALL LUXURY HOTELS OF THE WORLD
95list something new and unique product offering as reasons why they will go for an independent hotel
35 will take into consideration loyalty programs when considering the use of an independent hotel
Event planners have stayed with a member hotel in these hotel companies at least once
ITrsquoS ABOUT THE SERVICEThis recent development from Starwood may put independent hotel companies on alert in particular due to Starwoodrsquos strong and global branding as well as its loyalty program While many independent hotel companies offer some form of loyalty program most are only beginning to find a footing with loyalty programs specifically for event planners Elaine Macy senior vice president group sales for Preferred Hotels amp Resorts revealed that a meeting planner loyalty program is currently undergoing a Beta testing in North America under iPrefer the companyrsquos point-based guest loyalty program It was introduced in early 2015 to offer planners points for actualised revenue from rooms booked
Royal Palm South Beach Miami Starwoodrsquos first Tribute Portfolio feature hotel
22-33 Luxury Issueindd 32 24515 1138 am
International Starfor Leadership
in Quality Award 2013Gold Category
Certificate of Excellence2014 WINNER
One World Hotel
Find us on
first avenue bandar utama city centre 47800 petaling jaya selangor malaysia toll free domestic 1300 88 7888 toll free international 1800 88 7888tel 603 7681 1111 fax 603 7681 1188 email enquiryoneworldhotelcommy website wwwoneworldhotelcommy
Half Day Meeting Package from RM218 per person per day
Full Day Meeting Package from RM228 per person per day
2015 Meeting Packages
Meeting faci l i t ies recognised by the world
At the 5-star One World Hotel you can expect ample space luxuriously appointed with spectacular chandeliers and state-of-the-art facilities including simultaneous interpretation system live feed facility and mood lighting with variable colour setting and free Wi-Fi However what makes corporate functions here extra special is the opportunity to put fun back into functions
Anythingrsquos possible in One World To add some excitement to your next event speak to our Conventions and Events team today at 03-7712 2289 or email cneoneworldhotelcommy
Prices are in Ringgit Malaysia and inclusive of 10 service charge and 6 goods and services tax
ldquoTravellers today are looking for authentic and memorable experiences where travel is aspirational and luxury is defined by personal life and style preference at any given time in your liferdquo
JOSEPHINE LIMManaging Director of South East AsiaPreferred Hotels amp Resorts
at member hotels and already has more than 550 planners enrolled
Perceptions of service standards and event delivery also differ According to survey findings perceptions are pretty much split down the middle when it comes to concerns over an independent hotelrsquos brand standards in event delivery
While some believe the use of an independent hotel for an event may ldquonot be able to benefit from the established international image of hotelsrdquo others feel they offer a less mainstream and more intimate touch while not compromising on service standards Many will take to leisure-focused research through sources like TripAdvisor or rely on word-of-mouth to gauge standards of an independent hotelrsquos ability to host events Some however feel that the overall experience is dependent on the staff and service standards and do not take into account the hotel status
22-33 Luxury Issueindd 33 24515 1138 am
34 Luxperience ADindd 34 13515 841 pm
35 Pullman Bangkok King Power ADindd 35 19515 758 pm
36JUNE-JULY 2015
TalentAndMentor
There is no argument ndash talent is one of the most common and hottest buzz words in business events and hospitality While many companies experience what appears to be a talent crunch in Asia one professional who has spent years in talent assessment and human capital strategies suggests the ldquoright fitrdquo might be the bigger issue
Thomas Wai director for Asia Pacific at Talent Plus Inc says the challenge of identifying engaging and retaining talent differs for a region as large and diverse as Asia Pacific With his work bringing him to over 30 cities in China including the third and fourth tier cities Wai has met ldquogreat people who are driven honest and hardworkingrdquo and seen career fairs in Shanghai filled with tens of thousands of candidates expressing genuine interest Identifying talent is likely to be an issue here according to Wai and the question companies should be asking is if there is a structured and effective interview system in place to identify the right talent
For mature cities such as Singapore and Hong Kong talent retention is at play
ldquoUnfortunately many organisations do not pay sufficient attention in re-hiring their people They pay little focus in developing their potential They focus on peoplersquos weaknesses rather than setting them up for success As a result talented people leave the organisation and recruiters assume that they cannot find people to join themrdquo Wai says
ITrsquoS NOT ABOUT THE MONEYThere is a misconception that salary compensation and benefits are the most crucial investments in employment or talent retention While they used to be the key elements to attracting and retaining talent evolving socio-economic factors along with a thirst for information and constant change brought on by the Internet age have shifted mindsets of working professionals Wai calls monetary benefits ldquosatisfiersrdquo but not motivators
ldquoThe key motivators to truly engage and help us to getting and retaining our performers are recognition one-on-one time mentoring setting them up for success paying attention to them listening to their physical and emotional needs helping them to become significant and allowing them the freedom to be the very bestrdquo he says
We are well aware that a sustainable work force be it in the West or Asia Pacific starts from the top And it may be the hardest but most rewarding step Top leadership will first need to show commitment in building a talent-based culture and demonstrate that they care about their people
ldquoThen you need to understand the DNA of your top performers decode and understand what makes your successful people successful Use these DNAcharacteristicstraits to create an interview as part of your selection consideration when you are considering new candidates or promoting from withinrdquo Wai says
THE LUXURY OF TALENT
SCRAP THE IDEA OF A TALENT CRUNCH WE HAVE THE TALENT IN ASIA BUT DO WE KNOW HOW TO
GET THE RIGHT HIREWORDS KRISTIE THONG
36JUNE-JULY 2015
It is useful to evaluate his potential so as to help him with his blind spots while putting focus on his strengths
On top of constant and open communication Wai recommends ldquostay interviewsrdquo These interviews recognise the achievements of employees and identify subsequent steps for growth
ldquoThis way you would have a better chance of creating a sustainable work force for the future state of your organisationrdquo Wai adds
SUCCESS SHOWSA sustainable workforce translates to a successful business Wai cites the example of the Capella Hotel Group where its property in Singapore continues to enjoy one of the highest occupancy rates since its opening six years ago When the group took over the Ritz-Carlton property in Bali it enjoyed the ldquobest year ever after 17 years in businessrdquo Founder Horst Schulze was quoted in an interview saying itrsquos all about the right hire
ldquoWhat a customer wants is no defects timeliness and caring service How do I know my front office manager is taking great care of my guests I can ensure this by selecting the right talent Somebody that has it in themrdquo
The effect flows through every aspect of the business
ldquoYou could see the positive results from their high level of guest satisfaction guest retention employee satisfaction and ultimately financial rewards for the owner and investors as wellrdquo Wai says
36-37 Talent and Mentor Thomas Waiindd 36 24515 1140 am
37JUNE-JULY 2015
37
ldquo
ldquoThe key motivators to truly engage and help us to getting and retaining our performers are recognition one-on-one
time mentoring setting them up for success paying
attention to them listening to their physical and emotional
needs helping them to become significant and
allowing them the freedom to be the very best
THOMAS WAIDirector Asia Pacific
Talent Plus Inc
37JUNE-JULY 2015
szlig8QGHUVWDQGERWKWKHLUtalents and desires and their weaknesses and blind spots
szlig)RFXVRQWKHLUWDOHQWVDQGcreate platforms for them to exercise their strengths
szligHHSDQRSHQGRRUSROLFIRUyour teams to approach you with concerns suggestions and innovative ideas for growth
szligQGLYLGXDOODFNQRZOHGJHtheir hard work and achievements do it timely and sincerely
szlig5HPHPEHUWRWDNHWKHWLPHto understand why a team member would make the decision they made and why instead of rushing to judgement about a decision
KEEP THE MOTIVATION
36-37 Talent and Mentor Thomas Waiindd 37 24515 1140 am
38JUNE-JULY 2015
Knowledge
IT MAY SEEM OBVIOUS BUT THE STARTLING TRUTH REVEALS A GAP IN HOSPITALITY SALES TEAMS AND THEIR ABILITY TO FOLLOW UP
In this day and age of email SMS Twitter and Gchat personal contact is still the most important way to build relationships In a world of ever-increasing automation and impersonal service a hotel must distinguish itself from its competition Hospitality sales teams need to realise that product and price are very similar in todayrsquos market What will be the clientrsquos reason for awarding a piece of business The relationship with the customer and the loyalty built up over time Hospitality
38JUNE-JULY 2015
THE ART OF FOLLOWING UP
THE LUXURY OF KNOWLEDGE
WE OFFER INSIGHTS FROM TOP INDUSTRY PROFESSIONALS IN A SPECIAL
KNOWLEDGE SECTION GO DIGITAL WITH US BY ACCESSING FULL VERSIONS
OF THESE ARTICLES ONLINE
CHRISTINE GAMARRADirector of Operations Asia PacificLRA Worldwidechristinegamarralraworldwidecom
sales teams must be in the business of building relationships instead of taking orders
A prompt and personal follow-through with the client is the most effective technique to gain commitment Following up not only displays a sense of urgency for the business lead it gives the opportunity to advance the sales process towards a decision The timeliness of a follow-up is another factor that will communicate your reliability to the client A follow-up should not be later than 48 hours after the last communication with the client
An effective follow-upszligHVLQFHUHDQGFRQILGHQWszlig$VNRSHQHQGHGTXHVWLRQVWKDWLQYLWH
the client to elaborateszlig3UREHLQWRRXUFOLHQWOslashVUHVSRQVHVszlig2IIHUVRPHWKLQJRIYDOXHOtilde
for nothingszligHPRQVWUDWHWKDWRXXQGHUVWDQG
what the client is looking for
Read the full article online at bizeventsasiacomluxury-of-knowledge-follow-up
38-39 Luxury of Knowledge_KTindd 38 24515 1140 am
39JUNE-JULY 2015
WHAT SHOULD YOU LOOK OUT FOR BEFORE PENNING AN EVENT SPONSORSHIP AGREEMENT
Exclusivity ndash Most sponsorship agreements would provide some form of exclusivity This is to avoid competitors sponsoring the same event or to avoid association with a conflicting category Where category exclusivity is provided for its scope must be clearly defined Eg A soft drinks sponsor may agree to exclusivity for non-alcoholic drinks or insist on being the only beverage sponsor
Trademarks ndash The agreement should state the manner and form (colours font size proportion to surrounding text graphics etc) in which the sponsorrsquos trademark may be used Likewise the sponsor may wish to conduct its own advertising and the event organiser should also have control over the manner and form in which its trademarks and logos are used
Payment ndash Often involves a hybrid arrangement where a percentage of the fees is paid up front and the remaining being paid in accordance
WORDS EL KWANG
Duetto a technology and services company offering medium to large hotel groups and casinos a three-year old system that assists in implementing revenue strategy In an exclusive interview with Biz Events Asia Patrick Andres executive vice president Asia Pacific for Duetto explained that the program uses sophisticated algorithm to gather information from web shopping patterns competitor hotel pricing airline traffic special events and social ndash all to understand market behaviour The systems will ideally allow hotels to optimise price profitability by category It also provides hotels with visible real-time information to make necessary business decisions such as adjusting accommodation rates on their websites or in contract negotiations
It ultimately provides the opportunity for hotels to implement an ldquoopen pricingrdquo structure that will benefit the consumer in the name of rate parity yet allows hotels to sell at a more profitable rate Open pricing is an evolution from traditional revenue management Instead of closing out lower rate categories it allow hotels to shrink or increase price differentiation between the room categories This hopefully leads to more yieldable corporate rate tender agreements in Asia much like what the American market is experiencing Yielding corporate rate agreements allow hotels to market profitable rates during peak demand periods
Read the full article online at bizeventsasiacomluxury-of-knowledge-duetto
39JUNE-JULY 2015
JOIN THE PARTY
THE GAME CHANGER
with a performance-driven schedule Where productsservices are provided in lieu of sponsorship fees the manner of determining their value should be spelled out along with warranties as to their quality standard and merchantability also incorporated
Exit ndash Long-term agreements should have a termination clause allowing parties the opportunity to call it quits with and without cause anytime during the subsistence of the agreement Grounds for termination may include either party bringing the other into disrepute late payment of sponsorship fees and cancellation of the event
Read the full article online at bizeventsasiacomluxury-of-knowledge-sponsorship-agreements
VICKI HENGDirectorVicki Heng Law Corporationvickivickihengcom
ldquoDuettorsquos new strategies within their systems might allow hotels
to regain pricing power ldquo
PATRICK ANDRESExecutive Vice President Asia Pacific
Duetto
38-39 Luxury of Knowledge_KTindd 39 24515 1140 am
2 0 1 5m i c eMEETINGS INCENTIVES CONFERENCES EXHIBITIONS
10-11 September 2015Suntec Singapore convention amp exhibition centre
wwwmiceasiaexhibitioncom +852 3975 5710
miceaSia
100+ Exhibition booths
5000+ Visitors
500+ ConfErEnCE DElEgatEs
8 aCCrEDitED Workshops
2 frEE ConfErEnCEs
30+ prEsEntations
This prestigious Awards Evening will be judged by a panel of leading event organisers from throughout the Asia
3DFLAgraveFUHJLRQLQWRWDOWKHUHZLOOEHDZDUGVXSIRUJUDEVWRVROXWLRQSURYLGHUVYHQXHVDQGHYHQWRUJDQLVHUV7KLV
evening awards party will be after the exhibition on day one of the event and it will be a fantastic way to honour
the work of Asiarsquos Event Professionals and provide a great QHWZRUNLQJRSSRUWXQLW
This event brings together leading Event organisers Meeting Planners Corporate Buyers Venues Hotels Attractive Suppliers Event Technology Tourism Boards RYHUQPHQW0ampVSUHGRPLQDQWOIURPWKURXJKRXWWKH$VLD3DFLAgraveFUHJLRQ
For more information about MICE 2015 and Awards Ceremony please email miceoliverkinrosscoukFor exhibition ticket registration please visit wwwetouchescommiceasia2015
40 Mice Asia Pacific ADindd 40 16515 653 pm
amp210DJDGB)$SGI$0
41 Sentosa Golf Clubindd 41 14515 838 pm
42JUNE-JULY 2015
WWHY SINGAPORE CONTINUES TO STACK UP
AS A PLACE FOR BUSINESS AND MEMORABLE
EXPERIENCES
SINGAPOREDelveInt
o
WORDS EL KWANG | KRISTIE THONG | GINA SIN
42JUNE-JULY 2015
42-44 Delve Into Singaporeindd 42 24515 1142 am
43JUNE-JULY 2015
e worked really hard to ensure that our attendees
feel like they are getting a luxury experience
where wersquove thought of and arranged everything
You really have to think of everythingW ldquo
HIGH-ACHIEVING QUALIFIERS OF US-BASED HEALTHCARE MARKETING CONGLOMERATE
FOREVER LIVING PRODUCTS WERE TREATED TO A TIME OF THEIR LIVES IN SINGAPORE
WORDS KRISTIE THONG
Soundproofed walls of the Sands Ballroom of Sands Expo amp Convention Centre Marina Bay Sands in Singapore could barely contain the pulsating excitement of the crowd Upbeat triumphant contemporary music and exuberant cheers could be faintly heard from the floor right below it Walking into the ballroom as an observer was an experience in itself illuminating hues of pink blue and purple danced along to the beat of the music in sync with cheers and dancing amid the crowd the dazzling lights fell against the unique clusters of crystal-like structures high on the ceiling resembling thousands of balloons just about to fall
This amazing sight was Forever Living Products Global Rally held in Singapore on April 19-27 2015 Forever Living
THE LUXURY OF HEALTH
Products a multi-level marketing company that sells aloe vera-based drinks and bee-derived cosmetics nutritional supplements and personal care products hosts an annual Global Rally to celebrate the success of its representatives also known as Forever Business Owners (FBOs) and award them hard-earned Chairmanrsquos Bonus cheques It is a time where the company shares new directions launch new products and provide training and inspiration
ldquoOur business model works in such a way that in order for our FBOs to be successful they must first help others reach their goals This ensures an environment of passion and compassion where people can aspire to be what they want to be and are given
the tools to change their lives for the betterrdquo says Ashley Hower director of marketing at Forever Living Products
ldquoBy having leaders and qualifiers hearing and sharing their stories and tips for success they are inspired to set goals and reach for their dreams The entire event is very celebratory and empowering ndash it feels like a big family reunionrdquo she adds
Each Global Rally sees over 7000 FBOs coming from 106 countries and runs on an extensive itinerary comprising training sessions lots of entertainment and unique experiences Having previously hosted the rally in Hawaii and London and heading to Johannesburg in 2016 2015 was the year for Singapore and for Asia
ldquoWe are always looking for new and exciting destinations to take our FBOs We want to make our Global Rally lsquoan experience like no otherrsquo and know that it begins with the destination selectionrdquo
While the country naturally holds up as an attractive tourist destination Hower shares that Singapore was also chosen in part due to its history that parallels Forever Livingrsquos brand values Drawing similarities to Singaporersquos founding father Lee Kuan Yew and his passion to create a safe and prosperous society for its citizens Forever Living Productsrsquo CEO Rex Maughan thrives on a similar belief of helping people from all over the world look better feel better and achieve their dreams
ldquo
42-44 Delve Into Singaporeindd 43 24515 1142 am
44JUNE-JULY 2015
Putting an incentive program of such scale is no easy feat Forever Living worked closely with Pacific World to ensure seamless logistics for travel meal planning and activities
ldquoWe worked really hard to ensure that our attendees feel like they are getting a luxury experience where wersquove thought of and arranged everything You really have to think of everything ndash how the attendees will feel when they arrive at the airport what their first impression of the hotel is the convenience of getting around what activities they enjoyrdquo Hower says
Some of Singaporersquos local culture and experiences were brought into the program this year Qualifiers were brought to Sentosa Island for a fun-filled day culminating in a beach party feast and entertainment Top
qualifiers were treated to a special dinner at Gardens by the Bay followed by drinks and desserts at Ku De Ta ndash arguably Singaporersquos hottest night spot on top of Marina Bay Sands Throughout the program there was cultural entertainment infusing Chinese and Indian influences and many opportunities for FBOs to try the local cuisine
ldquoSingapore was a fantastic incentive travel destination The melding of the cultural history with the modern Marina Bay Sands gave our Forever Business Owners a luxury destination and a cultural experience they couldnrsquot have found anywhere else Singapore was clean safe and easy to get around Our Forever Business Owners enjoyed visiting Sentosa sampling local cuisine and exploring everything Singapore had to offerldquo Hower says
ingapore was a fantastic incentive travel destination The melding of the cultural history with the modern Marina Bay Sands gave our Forever Business Owners a luxury destination and a cultural experience they couldnrsquot have found anywhere else Singapore was clean safe and easy to get around Our Forever Business Owners enjoyed visiting Sentosa sampling local cuisine and exploring everything Singapore had to offer
ldquoldquoS
Team Japan Endless entertainment
ASHLEY HOWERDirector of MarketingForever Living Products
42-44 Delve Into Singaporeindd 44 24515 1143 am
KLCC_10YAC_micenetAsia_ad01_0615ai 1 4315 848 AM
45 KLCC ADindd 45 13515 839 pm
46JUNE-JULY 2015
30 MINUTES WITH ALOYSIUS ARLANDO CEO OF SINGEX HOLDINGS PTE LTD GAVE BIZ EVENTS ASIA A LOOK INTO HIS VISION OF A SUSTAINABLE CONFEX BUSINESS MODELWORDS EL KWANG
With a vision to be the leader in the APAC business events industry Aloysius Arlando has no intention to rest on his laurels Since his appointment SingEx has invested a few million dollars in doubling staff strength and conducting robust research in curating events like the Internet of Things Asia which saw more than financial gains for the organisation and its customers The motivation to establish a more sustainable business model and the appreciation of the event subject matter saw the implementation of a two-prong approach in venue management and creating new industry-relevant business events that do not conflict with existing ones
ldquoWhether it is the eventrsquos return on investment or objective companies are looking for good return and value derived from matching buyers and
CREATIVITY TAKES BUSINESS CENTRE STAGE
DelveInto
THE GROWTH OF INTERNET OF THINGS (IOT) ASIAIOT ASIArsquoS GROWTH IN 2015NUMBERS FROM IOT ASIArsquoS INAUGURAL EDITION IN 2014
44 sponsors and exhibitors representing 13 countries10 increase 2100 trade visitors and conference delegates 288 growth
41sponsors and exhibitors representing
11 countries
A total of
1630trade visitors and conference delegates
58 speakers representing 15
countries presented at the conference
85 speakers from 16 countries presented at the
conference (almost double the of speakers)
4648 Delve Into Singapore SingExindd 46 24515 1143 am
When you choose the Fairmont Singapore and Swissocirctel The Stamford you gain access to more than 70000 square feet of state-of-the-art and multi-functional conference and meeting space at the Raffles City Convention Centre Strategically located at the heart of Singaporersquos business district just 20 minutes away from the airport enjoy unparalleled convenience and accessibility Our team of outstanding conference concierges offers support every step of the way and helps ensure that your meeting or event is a rousing success each time
For reservations please call +65 6431 5534 email salessingaporefairmontcom or visit wwwfairmontcomsingapore
THE CHOICE FOR MEETINGS
47 Fairmont Singapore ADindd 47 13515 825 pm
48JUNE-JULY 2015
sellers as a business solutionrdquo said Arlando
The process of creating events ndash whether it is based on a national agenda like Singaporersquos wish towards hosting more healthcare events or opportunities identified through research on key industries to drive tomorrowrsquos growth ndash could take six to nine months
Arlando explained that each curated event should have a lifespan of five to 15 years It must meet the evolving needs of the industry and marketplace while flexible enough to allow the event agenda to morph with the changes in technology or other trends One perfect example is the way traditional exhibitions have morphed into CONFEX (conference-exhibition) multi-faceted platforms to drive engagement through meaningful content shared at conference sessions and business connections and exchanges on the exhibition floor
hether it is the eventrsquos return on investment or objective companies are looking for good return and
value derived from matching buyers and sellers as a business solutionrdquo
ldquoldquo
ALOYSIUS ARLANDOCEOSingEx Holdings Pte Ltd
W Throughout the interview the humble and pensive leader used the collective ldquowerdquo more often than ldquoIrdquo in his sentences When it comes to leadership and talent discussions Arlando expressed his passion for meeting people from all walks of life He ensures his team is a good mix of background and professional attributes His team is important to him
ldquoWe respect our teamrsquos personal moments of needs whether it is new working mothers or one who becomes a carer for the family As human beings if we can take care of our family needs we have won half a battle (in life)rdquo
Arlando keeps his team engaged through no-strings-attached coaching and transparent communication With a big smile and coy laughter Arlando defined the importance of transparency by saying that he graciously obliged when his team asked him to smile more frequently
EVENTS CREATED BY SINGEX
$$$ CONVERSION
KEY INDICATORS OF SUCCESSszlig Client feedback on successful connectionsszlig No of deals and business converted
szlig WasteMET Asia 2012 amp 2014szlig Last Mile Fulfilment Asia March 2015szlig RehabTech Asia March 2015szlig Internet of Things Asia 2014 amp April 2015szlig Radiology Asia May 2015szlig WasteMet China July 2015szlig Green UrbanscapeAsia 2013 amp November 2015
szlig RSA Conference Asia Pacific amp Japan 2013 2014 amp July 2015
szlig International Conference on Sustainable Development 2013
szlig ASEAN Business and Investment Summit 2014
NEW-TO-MARKET EVENTS
MANAGED EVENTS
617 BUSINESS CONNECTIONS made at the inaugural Last Mile
Fulfilment Asia 2015 in March 2015
403 SUCCESSFUL MEETINGS conducted at the exhibition floor
S$122 million worth of deals generated from inaugural Greenurbanscape Asia 2013
4648 Delve Into Singapore SingExindd 48 24515 1143 am
49JUNE-JULY 2015
Quay Room
CITY ESCAPEA RECENT STAYCATION AT
PARK REGIS SINGAPORE SHOWS THE POSSIBILITY OF GIVING YOURSELF OR YOUR MOST DESERVING
EMPLOYEES A BREAK EVEN IN THE MOST BUSTLING
PLACES IN A CITYWORDS GINA SIN
Just a stonersquos throw from one of the most vibrant entertainment scenes along a historical riverside known as Clarke Quay the 202-room Park Regis Singapore would do well for business retreats
Surrounded by lush greenery Park Regis Singapore was first opened in 2010 and has recently completed a SGD3 million (USD22 million) facelift that saw the reception move from the ground floor to the third a new all-day dining FampB venue upgrades on bed items and a complete makeover of the lobby meeting room and rooftop bar
Stretch the lethargy away in the morning with a poolside yoga class where a refreshing waterfall cascades into the 25-metre-deep pool Then
refuel with a power-packed breakfast at Twenty3 Drink amp Dine with the wide variety from its buffet selection
Clarke Quay may be popular for its nightlife but there are also lots to explore such as the numerous hipster cafeacutes bars and restaurants within the vicinity Hotel guests get 10 percent off their bills of participating food and beverage outlets by presenting their room cards
Visit the Asian Civilisations Museum located close by or attempt the adrenalin-pumping G-Max Reverse Bungy along the riverside Choose to
Singapore River Cruise
dine in one of the restaurants or head back to the hotelrsquos Royal Pavilion for their signature Cantonese dishes such as the Royal Smoked Duck and the Wok-fried Mashed Fish Noodle with Lobster
Sign up for one of Park Regisrsquo cocktail classes as a team-building activity for up to 10 guests by June 2015 or conclude meetings with a sunset cruise disembarking from the quayside Watch as the sun sets and the neon lights of Boat Quay and Clarke come to life Spot landmarks and bridges such as the Raffles landing site the Merlion and the Cavenagh and Coleman bridges End the day with more cocktails at Revive the hotelrsquos rooftop bar that is not opened to public until the fourth quarter of 2015 It can be hired for intimate cocktail events of up to 50 guests with outsourced furniture
An incentive package featuring some of the activities mentioned above is available for corporate group bookings until the end of the year
49 Delve Into Singapore Park Regisindd 49 24515 1144 am
Hongkong
26 - 27 August | Grand Hyatt Hong Kong
50 ACTE ADindd 50 13515 823 pm
CMY
51 Pacific Worldc ADindd 51 13515 752 pm
Twice the percentage of Buyers than in 2013 expect to conduct business valued at over
1million
The 23rd ITampCMA and 18th CTW Asia-Pacific
29 Sep ndash 1 Oct 2015Bangkok Convention Centre at CentralWorld
Bangkok Thailand
Incorporating Luxury Travel
Exhibitors amp Sponsors Corporate Travel ManagersConference DelegatesMedia | Corporate Travel
Exhibitors | MICE amp Luxury TravelBuyers | MICE amp Luxury Travel | Association Professionals amp ExecutivesMedia | MICE amp Luxury Travel
wwwcorporatetravelworldcomapacwwwitcmacom
Look At What We Achieved In 2014
Over 2500 MICE and Corporate Travel professionals including association executives and luxury travel buyers from 55 international territories
84 of Exhibitors expect to receive orders within a year
40 of Buyers confirmed procurement on-site with Exhibitors
Host CountryOrganised By Supported By
gtURXP[ltTSXP
4]S^abX]VP]SBd__^acX]V0bb^RXPcX^]b
Industry PartnergtURXP[0Xa[X]T gtURXP[ET]dT lt^Q[XT0__Pac]Ta
ltTSXP0U[XPcTb
Very impressed with the overall organisation quality of buyers and
remarkable welcome reception euromic Belgium
Exhibitor | Christophe Verstraete Executive Director
Great avenue to obtain research information from diverse regions and
destinations Association of the Polish Media Poland
Media | Robert Pawelek Journalist
I got to renew or discuss contracts and build new relations Panorama-Medica Group Co Ltd Thailand Buyer | Katherina E Lempert-Dober Chairwoman
The discussion session was a good sharing session for all my peers Gemalto Singapore Corporate Travel Manager | Jean Bey Senior Buyer - Asia
52 ITampCMA BKK ADindd 52 13515 806 pm
53JUNE-JULY 2015
THERErsquoS NOTHING LIKEAUSTRALIA
Produced by Business amp Tourism Publishing Asia Pte Ltd and Business Events Australia wwwbusinesseventsaustraliacom wwwbizeventsasiacom
53-68 Australia Supplementindd 53 24515 400 pm
54JUNE-JULY 2015
UNLOCKINGAUSTRALIArsquoSNEWEST TREASURE
The Adelaide Convention Centre welcomes the world to its new state-of-the-art facilities designed with the event plannersrsquo future requirements in mind It is surrounded by premier entertainment sporting and medical precincts and set on the cityrsquos revitalised waterfront district
Find out more about our brand new building at adelaidecccomau
53-68 Australia Supplementindd 54 24515 1145 am
55JUNE-JULY 2015
53-68 Australia Supplementindd 55 24515 403 pm
56JUNE-JULY 2015
53-68 Australia Supplementindd 56 24515 403 pm
57JUNE-JULY 2015
53-68 Australia Supplementindd 57 24515 403 pm
58JUNE-JULY 2015
53-68 Australia Supplementindd 58 24515 404 pm
59JUNE-JULY 2015
53-68 Australia Supplementindd 59 24515 404 pm
60JUNE-JULY 2015
Discover a zoowithout fences
THERErsquoS NOTHING LIKE AUSTRALIA FOR YOUR NEXT BUSINESS EVENTPLAN NOW VISIT AUSTRALIACOMBUSINESSEVENTS
TAU0105_297x420_Zoo_V1indd 1 11052015 520 pm
53-68 Australia Supplementindd 60 24515 1145 am
61JUNE-JULY 2015
Discover a zoowithout fences
THERErsquoS NOTHING LIKE AUSTRALIA FOR YOUR NEXT BUSINESS EVENTPLAN NOW VISIT AUSTRALIACOMBUSINESSEVENTS
TAU0105_297x420_Zoo_V1indd 1 11052015 520 pm
53-68 Australia Supplementindd 61 24515 1146 am
62JUNE-JULY 2015
53-68 Australia Supplementindd 62 24515 404 pm
63JUNE-JULY 2015
AD
EXPERIENCE WORLD CLASS OPENING DECEMBER 2016
Artist impressions courtesy of Hassell + Populous and Darling Harbour Live
Introducing a new world class convention exhibition and
entertainment destination on Sydneyrsquos sparkling harbour
With an integrated design and best practice facilities you will
be within walking distance of Australiarsquos largest business district
financial centre and hub of thought leadership and innovation
ICCSYDNEYCOMSALESICCSYDNEYCOM +612 8297 7600
MANAGED BY AEG OGDEN
THEATRE EXHIBITION CONVENTION
53-68 Australia Supplementindd 63 24515 1146 am
64JUNE-JULY 2015
53-68 Australia Supplementindd 64 24515 404 pm
65JUNE-JULY 2015
53-68 Australia Supplementindd 65 24515 404 pm
66JUNE-JULY 2015
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67JUNE-JULY 2015
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68JUNE-JULY 2015
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Contentindd 5 261114 1051 am53-68 Australia Supplementindd 68 24515 1146 am
69JUNE-JULY 2015
Engage
From April 30 to May 10 a total of 235 million visitors ndash including 153000 international attendees ndash took part in 200 events conducted throughout host venue Coex from culture exhibitions and conventions to promotions performances and even a beer festival all of which served as an effective marketing platform for the clusterrsquos stakeholders
Among the major events Asiamania a multi-nation business and cultural trade show running from April 30 to May 3 included promotional booths from Korea Japan China and Russia each exhibiting various cultural assets from across the region Contributing to the local MICE presence was the Seoul Tourism Organization whose promotional stand was modeled after
C-FESTIVAL IN SEOUL DRAWS
GLOBAL AUDIENCETHE INAUGURAL
ldquoC-FESTIVALrdquo PROMOTED THE
CAPABILITIES OF A NEWLY-FORMED
GANGNAM-BASED ldquoMICE CLUSTERrdquo
OF EVENT VENUES SHOPPING AND
ENTERTAINMENT PROVIDERS
Seoulrsquos ancient city walls while the Korea Tourism Organization stand introduced visitors to other national destinations Other key events included a ldquoCulture Techrdquo fair and a ldquoCreative Urdquo exhibition zone The festival was organised by the World Trade Center Seoul MICE Cluster Committee
Created to increase competitiveness and allow for joint marketing strategies among members the MICE Cluster initiative unites 13 major companies involved in the business events community including and surrounding Coex which along with the nearby Korea World Trade Center was recently designated a ldquoSpecial MICE Tourist Zonerdquo by local government agencies Members also include business hotels department stores entertainment complexes PCOs and more such as Korean entertainment agency SM Entertainment which appointed K-pop stars EXO as official C-Festival ambassadors
In addition to the festivalrsquos promotional benefits for its members the ROI across 11 days also demonstrated the effectiveness of the event The Coex Seven Luck Casino a foreigners-only
venue for example saw a 401 percent increase in custom compared with the same period in 2014 while the five-star Grand InterContinental Seoul Parnas ndash also part of the complex ndash saw a 209 percent increase in room occupancy over the same comparative duration
ldquoThrough our first C-Festival we were able to see both new growth and the take-off of the MICE industry which is still a new industry for Seoulrdquo said Coex president and CEO Byun Bokyung He went on to affirm his commitment to ldquocontinue building and showcasing diverse content in order for the Korea World Trade Center to become the centre of the MICE industryrdquo
Stephen Kwak an assistant manager at the Seoul Tourism Organization agreed with the growth potential of the C-Festival in the coming years saying ldquoIt helped Seoul by emphasising various tourist attractions that MICE delegates would enjoy visiting during their stayrdquo With the weekend proving the most popular for Asiamania Kwak said that feedback for the Seoul booth was positive with visitors remarking that it ldquowell-represented the cityrsquos diverse offeringsrdquo
Love Heart Project
WORDS BEN JORDAN
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70JUNE-JULY 2015
Engage
With many UNESCO-heritage listed sites and venues in the world to choose from one group chose the much revered West Lake in Hangzhou as the centrepiece for an event Some 90 guests from Canadarsquos York House School travelled to the picturesque destination for a cultural trip planned around a golf tournament
The guests arrived at Hangzhou Sofitel Westlake Hotel on the first day What awaited them was a lavish welcome cocktail and gala dinner set up at the Sky Garden with views of West Lake as its background
The next day was where the program truly began Guests were divided into two groups ndash the Golf group and Parents-Child group ndash according to what guests preferred The group for golf headed for a friendly tournament at Fuchun Resort Golf Club while the other enjoyed a spa session and a tea tasting ceremony The children spent time at Zoo Coffee a creative club located in a shopping mall where its unique set-up resembled a quiet forest wonderland with a myriad of wild animals
Guests then went for a boat ride over West Lake and watched a large landscape live performance created by three renowned directors ndash Zhang
WEST LAKE STORY
A TRIP PLANNED AROUND HANGZHOUrsquoS REVERED WEST LAKE TELLS OF THE DESTINATIONrsquoS RICH
CULTURE AND SCENIC STORIES
Yi Mou Wang Chao Ge and Fan Yue Guests visited the largest isle in West Lake which is called ldquoThree Pools Mirroring the Moonrdquo and covers an area of 6000 square metres The shadow of the isle the elegant garden and the scenic beauty combined makes the isle one of the top 10 West Lake attractions particularly popular during the Mid-Autumn Festival
The group also visited the ancient He Fang Street which has a profound history Consisting of the historical commercial civil and architectural culture of Hangzhou it is the best place
to get acquainted with the destination Groups also enjoyed the ldquoSong Cheng Eternal Loverdquo drama which is known as one of the more acclaimed shows in the world The performance describes the hardship of Liang Zhu ancients the magnificence of Song Palace the fierce battle of Yue Gu Jun the song of Liang Shan Bo and Zhu Ying Tai and the song of the white snake and Xu Xian These stories are told through a spectacular display of sound light and stage effects
70JUNE-JULY 2015
Sofitel Hangzhou Westlake Hotel
Golf tournament
70 Engage Hangzhouindd 70 24515 1149 am
71JUNE-JULY 2015
Engage
Aprilrsquos Wine Down Wednesday organised by ACI HR Solutions and Biz Events Asia gave guests the privilege of a first look at the new Club Lounge at Hotel
Jen Tanglin Singapore (formerly known as Traderrsquos Hotel at Cuscaden Road) Over 90 professionals from
the MICE travel tourism and hospitality sectors networked over drinks and a buffet spread with an
impressive display of sweet treats Guests also had the chance to look at guest rooms on the newly revamped
Club Floor The event was sponsored by Hotel Jen Tanglin Singapore and duetto
HAPPY SNAPS
FROM WINE DOWN
WEDNESDAY
71 Engage Hotel Jen WDWindd 71 24515 1149 am
72JUNE-JULY 2015
ćľŅǴŭƀ뼷āĶɽĄŗۍĉדĀϝĀŞ뼵ϾĀЌѠͱກĀěɁǟħކՠĀǚ뼶ĔȏϝĀŞ뼵ЌѠŠěɁǨͳȩĀĄqಌϾr뼷খأćӃɯӍЌѠ˖Ӫˡġ뼷ĉĶǨɶᅆŠڥĀďĄಌϾĀǃɩ뼷ƦϿĠě֏˺ॎӃɯģĝćĞƶѲʑħϢеǙҜಌϾɆԥ뼶ȁˤ뼷ĔĂʿāĶјǭŗqಌϾrǟħ٧Āǂʚ뼶
ľŅǴċʃ뼷āĶćĂȏοȢКɁʸˋˡʭĀʗˡĉՂNjȒŠğʑ뼷ɝŴĶƧħqಌϾrĪǭػ쨵ĖqಌϾrĴ뼷ƣźŴĶԒĞĖƇĬ쨵뼶ӗęĠĀĉĀƫĄ쨰qಌϾrźŴĶԒĞĖŕķ౯ĀЌѠŠԚċЌѠȞײ뼶ȆƻɝӍqۈिrǟħĂċŞҠƣźŴĶԒĞĖƇĬĴ뼷āĶǨīĖĀĄ쨰NJ뼵Ġʻ뼵Ljǥ뼵ݶиĀʇҌŠȱਢɁ뼶
ឧࡢ뼷ભȘʆĉˍĂĀۈिȢćᎴŐ뼷Ʀďě֏ˡĎĸ뼷ۈिŞҠஅƧĂԿԵĈवƺĀęኧ뼷ڇۃŎƼЍĀԄӪӃɯĉՂǡϰ뼶āĶȠƱ뼷ĔĂԿęĀ
ኧďĄࡒĀNJ뼶ȁˤ뼷āĶјǭŗလिNJۈǟħĔĂʿĀǚǦ뼷ŗĸdžفĀƄਬƺ뼶လف˧ǘdž뼷χƎǢĈԣŭĀ뼷ĄġŚŕƳĀهƞ뼷ԵĈqġŚσفƥيrĀݔ؆뼶அƧƜƚॸćॸĂɁƜƚĂƟ뼷фĘĀလفӲ˴ƄΡȸĠɹ뼵śĠɹ૨뼷ĝđħфĪҍ۵ӲĂśȥſƄᐻĀσ뼶ƄΡۈिŞҠƧƍͳ뼷ƄΡȺໆѲĈĠĬϵɘ뼷ۈि˧ăěģăˆϚȺNJĀ뼶
ćĔċˊʃ၅٧ƀ뼷źāĶĎĂŐΥҨqಌϾrĔċӛʚ뼷ĞĂĞǨͳȩĀĖЪĄƇĬ쨵Ⱥǰ뼷ಌϾ˄ăĂǭđᔐ쨱ಌϾģăĂǭ୨ăĻӍ뼶ŮđāĶҕċԳʇĞĂĞ뼷ȺǰāĶƲĐĝŀƜćಌϾƥġ쨰NJ뼵Ĵǎ뼵Ծ뼵ϔϙŠ뼷ĔĂȏŢāĎĸďĄಌϾ뼶ůķƜćȆĪ뼷ƓěŀƜġĀŇƂ뼷ŕȶđĀĄģđΓīΰĢŹ뼶ڒ
Ƿ୯փఔŨ쨗
ಌϾħˀ좄
ŭʃʃ
ǚтƂύĘʄӃɯٲ뼶ɑջ୯ѮąƬϢеϨȉʇĀ
ȶđȡ뼶
$KXGPVUۈि뼷KDVOſŚĂĀۈिϱǭɆ
$KXGPVUۈिĄŗĪƯĀě˴ӍϱǭЋƶɆ
ȱĈŪ
ɽৠ٧elbizeventsasiacom
௱ᅒ
Ѻᙕĉginabizeventsasiacom
ఫઽ
ৠ٧kristiebizeventsasiacom
72JUNE-JULY 2015
72 Chinese Editorial Lettersindd 72 24515 1150 am
73JUNE-JULY 2015
73MAY 2015
ƼЍ˗ՅЌѠ˥ʿಌϾЌѠˡϘċȞײʗ२ĉƯ뼷ħಌϾЌѠǭąƼĤĀԶѤ뼷ģǞơըdž˽ȞײŢƍͳಌϾӃDŽĀăגɸɾ뼶˗ՅЌѠ२ĉƯȜƍͳѲʹȉಌϾժΆʪʸćĂŐ뼷ƯʭѲʹҺʓа뼷ɡӴĀԜӍࠒΙĀ˝ՊƑħϭދ뼶ȮύNjęϙѲʹ+CEQDWEEKѲʹ˄ύʕᘶƋʕǟĀĻːࢬѱΙǝ뼷ĖƋʕďĀՒŞጣ뼷ǞĖƬԐԵ뼷ఁบጣ뼷৯χƯغĉ˴˖뼷ƲĂċժΆĝɩĖߙϜߝ뼶
ć˗ՅЌѠ२ĉƯĘ뼷ȜĈʈʞɩľߙϜাۋĀƯغĉ˴ΏDŽ˖Ӫ뼷ȺġಗĂǩDŽ؈ǂೀ뼵Ăǩೀ뼵Ăǩ˗Յਓĉ˴뼷ŗӍĂǩƼЍਓϢ˖Ӫǀȗ뼷ŴĶȜࡄħਓϢĘԭċȡĀ˖Ӫ뼶źƲʞऒĀਓϢʠߔಌϾӃDŽĀχ₈Ƭʇ뼶
ĤȀะɸľʞĎĢſŚʘ뼵96뼵չՍȓѣ뼵ՍၽݭDŽ뼵ଔӘݭDŽŠײĀӅśଋąύݔƬЌѠמćĤȀะऄЌѠঢ়ډЌťࢨƬЌѠݔDŽĀмȞॏě뼶ćॏěĘ뼷ڏˡߊͳȩˋśଋਓॏ˽מćƼЍĀŕĤмˡ뼶5ampŚܕߝĈՃȓѣ쨞ĤȀะ쨟ɽઠKUCڱӍěجƖҠӍūǕ쨣Ӄɯ뼵ƱůۈGGJCPԶФ뼷ˤơƜƚħęŝՇҜąĂċĻŗःˤιȸ뼵จęĉȱͶŠąݔƬЌѠŕĤƚяĀĂċݘČƯě뼶
73JUNE-JULY 2015
ɾϒǛТঢ়ЌѠמġŕęĀΪӃࢰȞײǛĎӽȜɘɾϒ⏜ࠑ뼶٩ʹćŭũˡ뼷⏜ࠑǛĎӽʇҌȜшĈǎϢӭ뼷˄ѲĈǚϗᤂːƶМĀěڱӍƜƚɁŞ뼷ಗƪċၰěढ़Šċěڱढ़뼶ˤơş֏ϝĄҬŅŭǛТঢ়ЌѠמȉ1TKGPVCN5GC8KNNCUCPFQVGNQORCP[VFڑ፴ৗڱćǘ⏜ࠑũѲ˟ȷǛĎӽЌѠŗĎĀԨĂċϝ뼶
क़Ś쨞OCTCӘЌѠӍʇҌ҈ثQVGNU4GUQTVU쨟ǘඳୌसӘራҠũѲĀ҈ثӘЌѠ쨞OCTC$CPIMQM쨟ć˥ūڏDŽąοȢКĀũˡ౯К뼶҈ثӘЌѠѲĈǎϢӭ뼵Ăċঢ়ډƄ˪േ౸뼵ĂŝʞǘljڝĀЌť뼵ĂċĐɒذƬʇħМƬĀƄჾКၰěढ़뼷ŗӍƪċĠβĨढ़뼶ĠβĨढ़ĀʋύරඌغŪ뼷ĻźӖĀĢƔʾϞɌʭ뼶ب
73 Chinese Sound Bitesindd 73 24515 430 pm
74JUNE-JULY 2015
ŊĈĉĻŗΞĘʄĄĂǝƄՃĻĨ뼵ĠĠӴĀŚęĝ뼶ȺۍĉדĀटĐę뼵ᇱЉĀΝբŠƍͳĀ϶ᇫሊş֏ĀŀƚໆѲȢĄġŚǀ뼶ȮϾĀʁĤҠ뼵ăߟĀĤĐŞઝǒҠĖōǩĀʋභ뼷ĘʄƄĴƄăćᄏƜƺŠŀƯ뼶
ĘʄĨŪħġŚě֏ˡĀȶ뼷פą؈ŠӃɯٲŢ˺ॎӃɯˡӪĀڇŠ؈ॸဩ뼷ԨĂĈϙʲɫĄˬιʘĀşТ뼷ȺˢϞవȘʆęΝ뼶ăΡǷȮċŚŝǝΝśşǡϰĘʄ뼷ĝĨڨǷŗŕŨĀĴǎĖТ뼶ĘʄӃɯٲŚӃɯਇɘǥːϵŀȩФ뼷ύǘĈŎԭħϔϙĀιʘ뼷ĘʄƲŭĝڇۃąƞęՏŚěڱӍ֏זĖĔƀڏDŽ뼷Ȇġďಗą(QTOWNCวݭġŚę˺ظ뼵ցЍ҈뼷ŗӍɩᕹϝĀĘʄŚĴظঌєŠĘʄŚǗΆ뼶
ϝĀŞϯȗȓѣӍƜƚॸȓѣXGPVU6TCXGNUKCƼЍჼƂɽǀȗCZCPVCUWYCPćă΅ǡŗ+ɮŝĀǻśଋąćĘʄڏDŽĀŚě˺Ӄɯűזě쨞+6JKPC쨟뼶Ŵćˈɩ$KXGPVUۈिਲ਼ɝĴȩФ뼷ĘʄćĔŭƀşŀąňęĀȻ뼷ƦؼĝĄŎᇫሊĀƶˋş֏뼶
qŢǘěغڱĎĸ뼷ĘʄĻĸԵĂНĈϙʲɫ뼷ƦؼąƄՃĻĨ뼶פąЌѠƥʋ뼷ĘʄŃĈňĠăǜՏĀɁŞŗӍԵĈȆŞɡĀբžŴĶ˝Պ뼶r
ěڱɁŞҤćĘʄĘʄшĈϿĠęՏě֏Ɂࢰ뼶ĘʄĤŚűז֏ƺĀŚڇۃġķďĄȺġĂċŕԵזӍƜƚɁࢰ뼷ƦؼģĄĠŭĎŚޱǫʕˡѩŞ뼶ĘʄȘűě֏ġķģĄڏěĀז֏ԨĂċډĀŚě֏ɁŞ뼷ƑĄڏѩĂȸ֏ěƂĀχџ˝Պ뼶ԨĂċџলĀɁŞĄĘʄŚěڱġķ뼶ĔċŗڏѩęՏŚěڱ뼵ԄӪΡƦʄʭʋĀěڱġķŞހŝݖઽͲġķ뼷ʁƶdž
Ęʄě֏ˡLjϋ˓ஸ
Ǘ˸뼷ȉʋභоŚӚ౨եȠʫ뼷ιʘѲƶϔŨຂ뼷ŞȗʞīĐћয뼶ěڱġķшĈĂċǚϗːƶМ뼷ĻગĉĀƄჾՏၰěढ़ŠċęŇăDž뼵ɧϜᰋࡊĀĠβĨěڱढ़뼷ߴĈŕϵɘĀƬڐͶՕӍǜཥѲ뼶ˤʋ뼷ěڱġķʭģѲɪĀʁƶեęЌѠ뼷шĈǎբҍϾϢӭ뼷ѲӍěڱԜӝ˖ӪमƼ뼷ĻӖՏĀěڱŠƜƚ뼶qrƼЍΡ뼵2ʠĉěӍͶԉěڱ뼵ljۈिş֏ݭDŽŭěŗӍġŚŭĘʄȘűěũDZȐၰĝćĔƀڏDŽ뼷˄ɩĖƶ뼶
ĘʄŕĤɁࢰ숯숯Śŝě֏ġķ쩑ӅNJǩ؆ħ0CVKQPCNZJKDKVKQPCPF
QPXGPVKQPGPVGT쨞5JCPIJCK쨟뼷Һ؆q0쨞5JCPIJCK쨟r쩓Āśƍ뼷ȜźϿĠۈƖŞҠĀതڌŢƋᓮƔ˫ɡ뼶Śŝě֏ġķύŚŝԄӪˌŠĘʄ؈ʸǟդӚ뼷ɽӚ౨ǚϗħоːƶМ뼷؆Șʆƥŕ뼶ě֏ġķшĈоːƶМĀبʭ֏ɁŠоːƶМĀبʋ֏Ɂ뼶بʭ֏ɁಗċęՏ֏ढ़Šċ٣ܪևŇĀ֏ढ़뼶ƲĂċęՏ֏ढ़ĀǚϗħːƶМ뼷ևŇĀ֏ढ़קːƶМ뼷խǫߴĻˢТ֏ढ़뼶ˤʋ뼷Śŝě֏ġķģѲĈċęŇăDžĀěڱढ़뼷ĻગĂχƁԮĉăDž뼶ǟħϝǡȘʆĘǚϗŕę뼵njːŕƬĀě֏ෞʸɆϝ뼷Śŝě֏ġķנמˀ뼵ઝǒ뼵Ԑߺ뼵ǘĂɆ뼷ŃѲĈѩȓ뼵Ԅˡġķ뼵ɪЌѠDžѲ뼶
Ĉqʁƶแrƥ؆ĀĘʄŗȺযĀęڇۃĀӃɯѺ۷ࡒNJЪጠŗӍՏĀŚě֏ƜƚǡĎڏѩ뼶
ǚтƂ
NJ졿ఫ
74-75 Chinese Cover Storyindd 74 24515 1150 am
75JUNE-JULY 2015
qύǘĈŎԭħϔϙĀιʘ뼷ĘʄƲŭĝڇۃąƞęՏŚěڱӍ֏זĖĔƀڏDŽ뼶r
ːĘʄӃɯٲŚӃɯਇɘǥ
ȞЌѠ뼶ĔŝЌѠŮĈǎϢӭ뼷Ӛ౨ǕǻύĂƁڝƬĀūǕݱɽˌ쨞Ӛǘŭͳ쨟ǨϐӚƦŪ뼶
ĻગĠǩਓϢ뼷ƦؼшĈۍĉٵґĀƬסĐɒذŠʕђĀϜٲ뼷ґʸˈƞՏĀƜƚ뼶ĀѲʹĄǘŗǡΟǼĀϜٲϐҜȥŪ뼷ƧȺŒŞ΄ąˈľŅȉλĎĀȗЯ뼷ŐଟĀŬǰƅ뼶
ԨĂċກĀɁŞקĄк˟뼶к˟ĄĂċמඵӭŠЌťǘĂɆĀ२ĉě˴உǒˌ뼷ŞƳĘʄĀġķŞь뼷ĄĂċʗŦȏˣߜĂċћ뼵뼵ΜĀˬǎ뼶ƜƚॸĻŗಶůĔƀĀˬǎǟħƜƚɁŞ뼷ŕґʸăɸľĉĀƜƚ뼶
ӃɯѺ۷ࡒĘʄшĈযĀ˥ͳΝNJЪጠŠ۵ĠΦࡡ뼷եϒĀՕNJȉŞĤɭɌĀĠƟNJȠઽʸ뼷ŪąĈĀʄ৫NJ뼶ʋභоŚӚ౨űז쨱ĈŎɸľŭĀġŚԽڄӚ౨ȉѲʹɧϜĀԽŠdžͳ΅ăෲĀΝᴂዣχƎঞĄȘʆɯϢĖĘʄĴĀκɯƥŞ뼶ʞǘᐤҠŠ༽ҠĈŎĀࡊŚĀƳߋӭӚ౨뼶ĔȏբžĝĄ˺ॎӃɯͱƜƚǡӍƜƚŶĀŕމŅ뼶
ͻĘʄŮĈŒѧǫԘĀեϒᆶŝԳŠƬďĻˢТĀसӆŠിӆĝĄڏѩě˺ӃɯĴăĻǸľĀӗމƥŞ뼶
ĤNjƄՃĘʄшĈϿĠڏѩęՏŚ֏זŠěڱĀɁŞ뼷Ʀ۵ĠĀϾӍԄӪЌѠģĝшĈϵɘ뼵मĀʗˡěڱѲ뼶ƜƚॸĞߜˣο˩ܪĀɁŞ뼷ĘʄȜĄĆĀŕՊ뼶˝މ
ƜƚॸăҨছ˝Պć06ĘʄڏѩĂɁϜЬƬݔĀ৫Ţ뼶ĔŝΪφĠŭષ۵ĠDŽˡę˺ĀஉǒˌȜ२ĉěǨ뼵ډԐढ़뼵Ќኃ뼵ঢ়ډфŠஉǒˌʪʸħĂɆ뼷ħƲĂʞĎਓǙҜǡǨλĈĀ৫ŢɆԥ뼶உǒˌԵĈĻગĉνӐКٮЌ৫Ţ뼷ͱĉၰěКĀˬǎ뼶ǩŚĀԐढ़ǂೀ)TCPV$TWPUGFGPŃĻħƜƚʔǻǭ˱뼷ŗӖਓϢĀˍ뼶06ĘʄɆƍĀĄћĂƄȕĀȞʞ뼵ՇҜƺŠџݔ뼷ŕґʸ
ćĔƀڏDŽĤмȞşҘě뼵Ĵল뼵ƜƚŶ৫ŢŗӍΡě뼶ǨŗŚōǩȞײƧʑӘϙ뼵ı҈뼵KOO[JQQ뼵ᅱᅧ뼵วѩŴĶĀƜƚ뼶ڏŠɲϜϙĝ˝ՊćĔƀݭ
АҔćĘʄϒʋභƳΟǼĤܪҠʭ뼷๗ŭĘʄȘűڏѩŞĀnjĴѲʹ
74-75 Chinese Cover Storyindd 75 24515 1151 am
76JUNE-JULY 2015
ТŪιͲĔٯĄƦͲȒĀƂ뼷ĻĄۍĉדኁĀĄЌѠӍӃɯ˖ӪˡĀߊӿϰϰఆĨƚȡ뼷ŊĨӍĴŢϢеɘDŽڥɘ뼶뺭
ćǗŔɫ뼵55뼵ȖŠ)EJCVDžǗŔʘԭħşТĀƎĐ뼷ĉȉĉƥǎĀˈਜঞĄӚӐŠάȱͶŕȶđĀƶК뼶Ţǘߊĉ˴Ďĸ뼷ĈąĔȏǗŔʘĀৗՎ뼷ŢϢеɘDŽɘďȻīΜƦͲڏ뼶Ļ뼷ďϝǡĀŰߧƦҶ뼷ЌѠӍӃɯ˖ӪˡĀߊӿڥఆĨƚȡ뼷ŊĨӍĴŢϢеɘDŽٯɘ뼶뺭뺭
२ĉϢе˖ӪĄࢨˡŪβĀȱਢ뼷ਯȺĄćЌѠ˖Ӫˡ뼶ĂŝśɡĀЌѠκΓīƧźĢŹǜതڌŢƋҠŒũĎ뼷ąĢŹŠതćɳ뼷ĈĠɹ쨵ňĠĴȊ뼷ࡍהŢƋĀڌćϢе˖ӪĔċցΆĘ뼷ЌѠߊӿТăĖЌѠćܦΰɌʐਓϢŦƟĀnjː뼶
ͱϿߊĉ˴ˆ˽ɝĂɝĢŹĔċɝʚ쨰ϢеěǂƚȜŀNjιƈāĀʅȁĄƇĬ쨵ȺǰďĄǥʿĀӷݦȱͶŠϢеĀฑࡄʇ뼶ĂҶŗકƥ뼷ЌѠߊӿƙĀĄqӚӐȱͶrĀŀNj뼷ƦăĄڙᆃĀˈ˱뼶
ljĂċߩղϰϰĄŕՋĀ뼶ƜƚغͱϿĄȁħԚċЌѠȞײ뼵ЌѠĀŞžͱȁЌѠǔɘDŽջĤDžʅȁŢԚĂŝЌѠмŀ뼷ȚЌѠߊӿĈޡȉĔǩದćϢеԒͶ뼷ũ˧ȉŴĶӚӐʸǟȱͶ뼶ȚНʥ쨰ăĻŮʘľǗŔɫͱҽƱĎȉϢеӚӐʸǟȱͶ뼶
ſŚʘěڱȉƜƚŭƼЍěڱ٩ԏ뼷ۈिȜҬφڇʠԄӪӃɯɁ뼷ƦԄӪƜƚȜભŕęˌŒ뼶ȁˤ뼷ĞđćതڌպݰĀě֏ˡġŒĂᤋ뼷ЌѠďκӚӐĂжƬΙ뼵ƬвĀߊӿ뼶
ӍĴŢϢеɘDŽɘĄȌīϢеŕĈвĀƶʑ뼶эɘăȚȩФߊĉ˴ŢϢеŠĔඐŀNjĀȶ˸뼷ģĄƬߊĨƺĀƶʑ뼶ĴǎĄȱਢ뼶ȮŕŶĂơȉϢеԒͶĖĪĂơĀɘăˆ˽ɸľċŇĴ뼶ŚʠϵϢеɆԥϯȗශઆȓѣ49QTNFYKFG˥ʿŢۈƖŞҠě֏ˡɘDŽąĂЬз뼷ʪưФĈĀದćϢеĈߊӿȉŴĶɘ쨱ˤʋ뼷ɸľĀߊĉ˴ΞħŮđŴĶιďΚȥŪӪ뼶ĔċƄࡢħۈƖҠĀߊˌǀȗژąܔѧ쨗
ȁˤ뼷ħąŕęՃʇŞƬߊƯě뼷˄ϢеɘĈвॼ뼷κƙĖŗĪڨǴž쨰s đĈࡄNjŠƱķ뼶ǚŢϢеđϭࡄ
Nj뼷ਯȺĄćƸĀľԘġ뼷ϢеňͲďĨƴśĆĄśǘŬķͱĄȩǚˆޚƦǢ뼶ǞĎ뼷ĈƱķƷĨϢеƱ˖뼷ĂϢеƱ˖뼷ĆŪβĀǴĢƔďƬ뼶߀
s ĠɝũǽКʚϝ뼷˄ɑϢеȀŗĸdž뼶ĔĄĂƞڇϢеϨȉƸĀƤƶʑ뼶ĻŗȮqħƇĬr뼵qƧڒr뼵qƇĬr뼵qɑĆffɑгār뼵qĆĀğʑƧrDžɝƶКũ˧뼶
s ĞѩʑdžɃϢеĀѢˆ뼶ϢеƫĆĀɝʚŶ뼷ăđŮĄӕҢćŦƀ뼷ɝȠȱĀɝʚ뼷ĔƟĆĈĻĨȌīϢеŊĈĞĖĀʋĀƱʜ뼷ģĻŗӚӐŐϢеŢĆĀƱķ뼶
s ыħϢеԵĈҲĀʋ˖Ӫ뼶ϔĄҺ˱ĀȅѮѲʹ˖ӪģӖ
ŗźϢеƴīĆňķ뼷ĨdžɃŴĶĀ뼷ȮƦźŴĶŢĆмŀČƗ뼶
s źϢеƢƅĆdžɃŴĶĀ뼶ěڱĉ˴ƼƔdžɃŴĶߊĝЏʫغĀ뼶ȁˤ뼷ժዓȴ뼷ăđǙᛃ뼷ģăđߣŎǟśѢˆ뼶ȮĆĀɝŠɽʪ뼷ϢеĨѿʓƢƅĆĄdžɃŴĶƥǡǨĸĀƸ뼷ƦؼģěźŴĶƴīĆňժķŠůķ뼶
ʘľȉϢеƥǎĀˈਜŠӍĴĀɘ뼷ăȚĻŗźĆŨэТŪιͲ뼷ƑȶđĀĄĻŗƬĆĀߊĨƺŠϢеĀƫǼ߀뼶
JTKUVKPG)COCTTCĄ49QTNFYKFGɽઠ뼶49QTNFYKFGĄĂؽƖҠۈŝŚʠϵĀϢеɆԥϯȗශઆȓѣ뼷шĈο˩ࡒĀě֏ǀԥ뼶˽ȓѣĪĀۈƖҠӿʗɠħϢеǭȉě֏ȠȱĀјƶ뼶٩ƢނŰ뼷ɑˢˈȉJTKUVKPGԒͶ뼶Ǘ쨰EJTKUVKPGICOCTTCNTCYQTNFYKFGEQO뺭
76JUNE-JULY 2015
qɘăȚȩФߊĉ˴ŢϢеŠĔඐŀNjĀȶ˸뼷ģĄƬߊĨƺĀƶʑ뼶ĴǎĄȱਢ뼶ȮŕŶĂơȉϢеԒͶĖĪĂơĀɘăˆ˽ɸľċ
ŇĴ뼶rCHRISTINE GAMARRA
LRA WorldwideɽઠؽƖҠۈ
ƢԺ
76 Chinese Knowledgeindd 76 24515 1153 am
IBC IBTM China ADindd 50 13515 833 pm
ಌϾ٧
7 Sabah Tourism Board ADindd 7 24515 1235 pm
3JUNE-JULY 2015
OUR BREATH OF LUXURY
For years we have placed breath-taking destinations or stunning hotel and venue shots on the cover of the magazine For this special luxury issue we continue to strive for thought-provoking images to depict the term ldquoluxuryrdquo a ubiquitous word in hospitality In the last few months as we sought the definition of luxury through informal conversations at events most answered enthusiastically by naming their favourite destinations and hotel brands We pressed on and asked them to find words that they felt were associated with Asia We received words such as ldquoculturerdquo ldquodiversityrdquo ldquogrowthrdquo and phrases such as ldquopeaceful resortsrdquo and ldquokey business marketrdquo
Seasoned travellers and event planners are accustomed to associating opulence with luxury products We also believe what continues to draw them to Asia is an interest in our culture On that note we decided to put Kun Qu opera on the cover Developed between the 14-16th century under the Ming dynasty in southeast China it is a popular theatrical form and is one of the oldest forms of Chinese
opera still performed today (calling it the mother of Chinese opera) Like event planners Chinese opera performers train hard and prepare for a flawless and memorable performance Despite sweat and tears they hold true to the motto ldquothe show must go onrdquo No matter how modern Asia becomes and how advanced the infrastructure is Asia does not and should not forget its cultural roots
In the special duo-month issue of Biz Events Asia we seek to provoke your thoughts on the topic of luxury as we bring you different interpretations of what the word can stand for While we constantly yearn to spoil ourselves silly on the next luxurious getaway completely free from work or first world worries we often forget that we are already living in luxury ndash of culture time health convenience and wealth Live in the moment and appreciate the little things ndash be good to yourself and donrsquot wait till the next holiday to take in a breath of appreciation
We hope you enjoy this issue
SALES amp MARKETING SINGAPORE OFFICE Michelle Lim michellebizeventsasiacom
Charline Wong charlinebizeventsasiacom
INTERNATIONAL MEDIA 5(35(6(17$79(6 CHINA Mary Yao Email marymhichinacom Tel +86 10 6551 5663 ext 8008
DUBAI Lenora BennisEmail lenorathemediavantagecomTel +971 52 846 6212 SOUTH KOREA Alexander Paik Email apcommnavercom Tel +82 10 5042 1337
9LVLWXVRQOLQHIRUUHJXODUXSGDWHVthroughout the month bizeventsasiacom
Privacy Policy Business amp Tourism Publishing Asia is committed to managing your personal information in accordance with the Privacy Act For a copy of our Privacy Policy please go to bizeventsasiacomprivacy
Printed in Singapore by Sunrise Printing amp Supplies Pte LtdReg no 199002858DPPS 1785042013 (022963)MCI (P) 131022015
Our cover image is courtesy of Shanghai Municipal Tourism Administration Read about Shanghais continued progress as
a business events destination on page 12
JUNE-JULY 2015
Biz Events Asia the only Asia-based media for ibtm america
Biz Events Asia is the official media partner and member of
THAILAND OFFICESanthiti Arunsit Email santhitibizeventsasiacomTel +66 81 422 4997
AUSTRALIA OFFICETanya Brown Email tanyabizeventsasiacomTel +61 408 658 377
3JUNE-JULY 2015
2-3 First Wordindd 3 2552015 41008 PM
4JUNE-JULY 2015
EDITORIAL ADVISORY BOARD MEMBERS
COVER STORY
12
Shanghai continues to attract business events as it grows in economic stature
and prominence while remaining true to culture and innovation
SINGAPOREEnterprise IT
June 2015 | 26000 pax
MALAYSIA10th Malaysia International Dive Expo
Kuala Lumpur | June 2015
CHINAWasteMET China 2015Shenzhen | July 2015
INDONESIAManufacturing Surabaya Series | Surabaya
June 2015 | 7000 pax
MACAUAsia Pacific Regional Internet
Governance ForumJuly 2015
1312JUNE-JULY 2015 JUNE-JULY 2015
CoverStory
One cannot deny the prowess of Shanghai as a global city As a clear representation of Chinarsquos booming economy its impressive cityscape of skyscrapers and modern infrastructure presents a platform of boundless economic and business opportunities From the bustling Pudong district and the sleepless Xintiandi entertainment district to the renowned waterfront promenade Bund Shanghai is one of the most dynamic cities with no end to experiences
Shanghai continues to perform exceptionally in business events in huge part due to frequent and direct air accessibility from other major cities in the world According to Patrick Chen deputy director of Shanghai Municipal Tourism Administration this convenience makes it effortless for Shanghai to attract prominent events that see visitors pouring in from different parts of the world These include sporting events such as the Formula 1 UBS Chinese Grand Prix and Longines Global Champion Tour as well as the revered Shanghai Fashion Week and the Shanghai International Film Festival
Max Jantasuwan global managing director of destination management company and event company Events Travel Asia was recently in Shanghai earlier this year as a hosted buyer of ITampCM China a business events trade show that takes place each year as part of Shanghai Business Events Weekrsquos strong line-up of programmes Commenting on his experience he shared with Biz Events Asia that Shanghai has changed a lot in the past five years in a good way
Shanghai SurgeS onWordS KriStie thong
ldquoShanghai continues to offer a lot to event planners It is very accessible has opportunities for off-site events and has many local attractionsrdquo Jantasuwan said
aLL the SPaCe in the WorLdLarge-scale exhibition and convention venues are aplenty in Shanghai From the steadfast Shanghai New International Expo Center that has hosted the Motor Show for years to the Shanghai World EXPO Exhibition amp Convention Center situated in the city centre large-scale venues are aplenty
in Shanghai The Shanghai International Convention Center is a venue that has attracted large-scale international conferences and business forums due to its integrated hospitality offering Situated in the heart of Shanghairsquos financial and trade zone Lujiazui and adjacent to the ironic Oriental Pearl TV Tower it offers a five-star hotel with 273 river-view rooms and suites on top of extensive event facilities With a total capacity of 3000 guests through a 4400 sq m pillar-less grand ballroom and 30 multi-functional conference halls it is no surprise the venue has attracted noteworthy events such as the Fortune Global Forum APEC Leadersrsquo
Zhujiajiao ancient water town
Yuyuan Gardens
ThE ChINESE CITY TErMEd ldquoPArIS OF ThE EASTrdquo CONTINUES TO ATTrACT BUSINESS EVENTS AS IT GrOWS IN ECONOMIC STATUrE ANd PrOMINENCE WhILE rEMAINING TrUE TO CULTUrE ANd INNOVATION
ldquoShanghai continues to offer a lot to event planners It is very accessible has opportunities for off-site events and
has many local attractionsrdquo
MAX JANTASUWANManaging directorEvents Travel Asia
Summit the 35th Asian development Bank Council Annual Meeting and the welcome dinner of EXPO 2010
One of its newest venue additions may soon overshadow several competitors in the Asia Pacific market The National Exhibition and Convention Center (NECC) has already attracted much hype within both the domestic and international marketplace calling itself the worldrsquos largest exhibition venue Co-built by the Ministry of Commerce of China and the Shanghai Municipal Government NECC offers 500000 sq m of exhibition space with 400000 sq m indoors and 100000 sq m of outdoor display areas The indoor exhibition space includes 13 large exhibition halls each spanning 28800 sq m as well as three smaller 10000-sq m halls ndash all of which are directly accessible by freight carriers It also has over 60 meeting rooms of different sizes with seating capacities ranging from less than a hundred people to three thousand attendees each NECC is a multi-purpose facility offering more than exhibition and meeting facilities it is supported by a commercial centre three office buildings a five-star hotel conference services as well as international cuisine options and entertainment
out oF the BoXShanghai has a healthy number of exhibition and convention venues and also a plethora of luxury and business hotels that offer impressive and well-utilised event facilities however event planners looking for the unconventional will not have their ideas stifled in Shanghai
Event planners can consider a space like M1NT which is a modern-day members club for classy clientele With a combined offering of a destination restaurant cocktail lounge bar roof terrace and night club it can host
Janet Tan-CollisPresident | SACEOS
CEO | East West Planners
Selina ChavryRegional Director ndash Asia | Pacific World
Damion BreustDirector ndash Head of
Event Marketing Asia Pacific | Barclays
Daniel ChuaManaging Director
AONIA MICE
JAPANThe 15th annual meeting of the
Asian and Oceanic Society for Pediatric Radiology 2015
Tokyo | June 2015
4-5 Contentsindd 4 24515 1131 am
5JUNE-JULY 2015
ISSUEJUNE-JULY 15
AUSTRALIACommunicable Disease
Conference | Brisbane June 2015
SOUTH KOREA Korea World Travel Fair | Seoul June 2015 | 100000 pax
TAIWANComputex 2015 | TaipeiJune 2015 | 4000 pax
42 DelveInto Singapore How the lion city stacks up for
business events BONUS FEATURE Behind the scenes of
Forever Living Global Rally
69 Engage Seoulrsquos first MICE cluster draws
over 2 million
70 Engage A Canadian group gets acquainted
with Hangzhoursquos rich culture and scenic beauty
71 Engage Happy snaps from Wine Down
Wednesday in April
Andrew Chan
CEO | ACI HR Solutions
Deanna VargaDirector
Deanna Varga Consultancy
Sumate SudasnaPresident | Thailand Incentive amp Convention Association (TICA)
MD | CDM Thailand
Ho Yoke PingGeneral Manager Business Events
Malaysia Convention amp Exhibition Bureau
(MyCEB)
Max JantasuwanGroup Managing
Director Events Travel Asia
Daniel AswinCo-founderAbsolutions
6 SoundBites
9 TakingTheLead
10 WebSpace
Exploring different interpretations of luxury
36 TalentAndMentor The challenge of making a right hire in Asia
38 Knowledge With a special luxury-themed issue
comes a surprise in this section
Donrsquot miss our special supplementTHERErsquoS NOTHING LIKE AUSTRALIA
53
4-5 Contentsindd 5 24515 836 pm
6JUNE-JULY 2015
GLOBALSojern a performance and marketing platform for travel brands has released its Q1 Global Travel Insights Report based on the
rigorous analysis of more than 8000 travellerrsquos intent data points Thailand emerges as the only Asia Pacific destination in the top 10 with the United States Spain United Kingdom and Italy among them Tunisia and Egypt (pictured) have suffered the ill effects of a recent terror attack and the announcement of tighter visa rules respectively Interest in Cuba from around the world has also
seen an increase after the easing of US embargo
THAILANDAmara Hotels amp Resorts ventures into Thailand with the soft opening of Amara Bangkok in the neighbourhood of Surawong The hotel features 250 guest rooms a rooftop infinity pool and bar on the 26th floor a pillar-free ballroom with a 46 metre-high ceiling and two function rooms built with glass walls that allow natural light to fill the events space
SINGAPOREMore than 60 industry influencers from a variety of travel management companies and corporate end users ndash including American Express CWT Merck Barclays Bank Sarasin and Shell ndash got a chance to hear from Accor corporate hotel representatives as they shared the latest on the grouprsquos 3700 properties worldwide The event was held in a relaxing but sophisticated setting atop Sofitel So Singaporersquos rooftop bar Lisa Meehan director ndash travel card amp meeting Asia Pacific amp Japan of MSD International GmbH (Singapore Branch) found the event a great opportunity to network and meet with the relevant hotel representatives in the group to learn of the latest happenings at Accor
6JUNE-JULY 2015
68 Sound Bitesindd 6 24515 1132 am
29 Sabah Tourism Boardindd 29 16714 1019 pm7 Sabah Tourism Board ADindd 7 13515 755 pm
8JUNE-JULY 2015
GLOBALFour Seasons has unveiled the hotel industryrsquos first fully-branded private jet upping the ante for a fully immersive luxury experience in the air and on the ground From hand-crafted leather flatbed seats by specialised aerospace Italian designer lacobucci and hand-woven woollen carpeting to fine tableware cosy Mongolian cashmere blankets and cabin crew uniforms no detail has been overlooked in meeting the core objectives of comfort and functionality Personalised service experience comes in the form of 10 Four Seasons trained in-flight crew including an executive chef a sous chef a Four Seasons Concierge and a global guest services manager Each Four Seasons journey includes air travel and ground transportation planned excursions all meals and beverages provided throughout the trip and luxurious accommodation at Four Seasons hotels and resorts around the world
VIETNAMStarwoodrsquos powerhouse brand Sheraton debuts in Danang as a beachfront property Scheduled to open early in 2018 Sheraton Danang Resort will feature 250 guest rooms and boast 1066 sq m of meeting and event spaces including two ballrooms and five meeting rooms The signed agreement with Oriental Sea Villas and Hotel Company Ltd follows closely behind the signing of Four Points by Sheraton Danang late last year
+64The average rate of increase in room rates in Macau for Q1 2015 as compared to the same period last year Macau has been actively developing its business events facilities in order to diversify and avoid over-reliance on gaming revenues Hong Kong and Singapore fall closely behind during the same period with an increase of 20 percent and 18 percent respectivelySource HRS Hotel Price Radar
3582 The number of events staged in Vienna Austria in year 2014 which created more than 17000 year-round jobs Of those events staged 1458 were congresses while 2124 were conferences and incentivesSource Vienna Convention Bureau
NUMBERS
JAPANHilton Tokyo Bay has appointed Neil McInnes as general manager McInnes has over 20 years of experience with Hilton Worldwide He was most recently regional director of revenue management for Japan Korea and Micronesia McInnes has also served as cluster director of business development for Hilton Tokyo and Conrad Tokyo while fulfilling the role of executive assistant manager at Conrad Tokyo As general manager of Hilton Tokyo Bay McInnes will oversee refurbishment to the guest rooms on the sixth and seventh floors of the hotel which are slated to be completed in early June 2016
8JUNE-JULY 2015
68 Sound Bitesindd 8 24515 426 pm
9JUNE-JULY 2015
AMITE RETURNS FOR THE SECOND YEARSingapore MICE Forum (SMF)
2015 is bringing back the Asia
Meeting amp Incentive Travel
Exchange (AMITE) this year a
hosted buyer programme that
connects Asia-based suppliers
with thoroughly vetted buyers
from Europe North America
and for the first time Asia
Pacific The inaugural AMITE
last year delivered 21 buyers
representing USD236 million in
business event contracts from
European and North American
countries and 18 suppliers from
eight Asian countries Held
from June 29 to July 3 2015 at
the Sands Expo amp Convention
Centre SMF 2015 is expected
to welcome 750 business event
professionals suppliers and 550
students to address skills and
knowledge gaps in the industry
through networking and training
workshops
JAPAN The Tokyo Convention amp Visitors
Bureau (TCVB) has won the bid for
the 12th Asia Pacific Symposium
on Cochlear Implant and Related
Sciences (APSCI 2019) The win marks
the first time this symposium will be
held in Tokyo and the third time in
Japan following the one held in Osaka
in 2001 and Kyoto in 1996 Over 800
doctors and scientists including 600
overseas delegates will converge in
Tokyo to attend the symposium on
November 5 ndash 8 2019 at Keio Plaza
Hotel Tokyo Prof T Yamasoba from
AUSTRALIAThe Victorian State Government has
announced an investment of up to
AUD210 million (USD168 million) for the
expansion of Melbourne Convention
and Exhibition Centre (MCEC) in the
2015 ndash 2016 State Budget MCECrsquos
activities contribute AUD580 million
to the economy annually and has
exceeded expectations following the
Victorian State Governmentrsquos previous
investment to build the new convention
centre in 2009 The completion of
MCECrsquos expansion is expected to result
in an additional 74000 international
visitors annually creating hundreds
of jobs and providing an estimated
AUD167 million boost to the economy
The Victorian State Government will
work with Plenary and their partners
to negotiate and finalise the proposed
expansion master plan and reveal its
details in the coming months
the University of Tokyo highlights that
the bid owes its win to the continuing
scientific contribution of Japanese
specialists to the Cochlear Implant
(CI) field and from lessons learnt
after their last bid loss in 2013 The
Tokyo Metropolitan Government and
TCVB lent a hand by providing support
letters from the Governor of Tokyo
and TCVB Chairman and assisting
with bid papers
FROM THE
BUREAUX
9 Taking the Leadindd 9 24515 1133 am
10JUNE-JULY 2015
Are messaging apps the future of social media Social mobile messaging apps such as WeChat Line Kakao Talk Viber and Whatsapp are fast becoming popular in offering services such as news and information gaming and payment
Source The World Bank Group News
Marriott launches events-specific website
wwwmeetingsimaginedcom is an innovative Pinterest-
like site that is also available as an app providing ideas
and inspiration for all types of events
The National Geographic has chosen 24 unique boutique hotels across six continents to be in its new luxury hotel collection one of which is the Kasbah Du Toubkal located in the snow-capped High Atlas Mountains in Morocco
10-11 Webspaceindd 10 24515 424 pm
Alison Taylor fulfils her dreamsStarwoodrsquos senior vice-president of sales heads to the US
What you missed online onWWWBIZEVENTSASIACOM
Singapore extends visa for Chinese nationalsThe validity of these Multiple Journey Visas (MJVs) extends to a maximum of 10 years
10-11 Webspaceindd 11 24515 1134 am
12JUNE-JULY 2015
CoverStory
One cannot deny the prowess of Shanghai as a global city As a clear representation of Chinarsquos booming economy its impressive cityscape of skyscrapers and modern infrastructure presents a platform of boundless economic and business opportunities From the bustling Pudong district and the sleepless Xintiandi entertainment district to the renowned waterfront promenade Bund Shanghai is one of the most dynamic cities with no end to experiences
Shanghai continues to perform exceptionally in business events in huge part due to frequent and direct air accessibility from other major cities in the world According to Patrick Chen deputy director of Shanghai Municipal Tourism Administration this convenience makes it effortless for Shanghai to attract prominent events that see visitors pouring in from different parts of the world These include sporting events such as the Formula 1 UBS Chinese Grand Prix and Longines Global Champion Tour as well as the revered Shanghai Fashion Week and the Shanghai International Film Festival
Max Jantasuwan global managing director of destination management company and event company Events Travel Asia was recently in Shanghai earlier this year as a hosted buyer of ITampCM China a business events trade show that takes place each year as part of Shanghai Business Events Weekrsquos strong line-up of programmes Commenting on his experience he shared with Biz Events Asia that Shanghai has changed a lot in the past five years in a good way
SHANGHAI SURGES ONWORDS KRISTIE THONG
ldquoShanghai continues to offer a lot to event planners It is very accessible has opportunities for off-site events and has many local attractionsrdquo Jantasuwan said
ALL THE SPACE IN THE WORLDFrom the steadfast Shanghai New International Expo Center that has hosted the Motor Show for years to the Shanghai World EXPO Exhibition amp Convention Center situated in the city centre large-scale exhibition and convention venues are aplenty in Shanghai The Shanghai International
Convention Center is a venue that has attracted large-scale international conferences and business forums due to its integrated hospitality offering Situated in the heart of Shanghairsquos financial and trade zone Lujiazui and adjacent to the ironic Oriental Pearl TV Tower it offers a five-star hotel with 273 river-view rooms and suites on top of extensive event facilities With a total capacity of 3000 guests through a 4400 sq m pillar-less grand ballroom and 30 multi-functional conference halls it is no surprise the venue has attracted noteworthy events such as the Fortune Global Forum APEC Leadersrsquo Summit the 35th Asian Development
THE CHINESE CITY NAMED ldquoPARIS OF THE EASTrdquo CONTINUES TO ATTRACT BUSINESS EVENTS AS IT GROWS IN ECONOMIC STATURE AND PROMINENCE WHILE REMAINING TRUE TO CULTURE AND INNOVATION
12-14 Cover Storyindd 12 24515 1134 am
13JUNE-JULY 2015
Zhujiajiao ancient water town
Yuyuan Gardens
ldquoShanghai continues to offer a lot to event planners It is very accessible has opportunities for off-site events and
has many local attractionsrdquo
MAX JANTASUWANManaging DirectorEvents Travel Asia
Bank Council Annual Meeting and the welcome dinner of EXPO 2010
One of its newest venue additions may soon overshadow several competitors in the Asia Pacific market The National Exhibition and Convention Center (NECC) has already attracted much hype within both the domestic and international marketplace calling itself the worldrsquos largest exhibition venue Co-built by the Ministry of Commerce of China and the Shanghai Municipal Government NECC offers 500000 sq m of exhibition space with 400000 sq m indoors and 100000 sq m of outdoor display areas The indoor exhibition space includes 13 large exhibition halls each spanning 28800 sq m as well as three smaller 10000-sq m halls ndash all of which are directly accessible by freight carriers It also has over 60 meeting rooms of different sizes with seating capacities ranging from less than a hundred people to three thousand attendees each NECC is a multi-purpose facility offering more than exhibition and meeting facilities it is supported by a commercial centre three office buildings a five-star hotel conference services as well as international cuisine options and entertainment
OUT OF THE BOXShanghai has a healthy number of exhibition and convention venues and also a plethora of luxury and business hotels that offer impressive and well-utilised event facilities However event planners looking for the unconventional will not have their ideas stifled in Shanghai
Event planners can consider a space like M1NT which is a modern-day members club for classy clientele With a combined offering of a destination restaurant cocktail lounge bar roof terrace and night club it can host cocktail parties of up to 600 guests or
12-14 Cover Storyindd 13 24515 1134 am
14JUNE-JULY 2015
Shanghai Maglev Train Waterhouse Nanjing Road
On the Bund
sit-down dinners of 160 guests Event organisers can opt for food prepared by in-house M1NT chef Grant Brunseden M1NT has hosted and catered for a wide variety of events offering a chic touch to product launches fashion shows training and seminars and after-parties Some brands that have used M1NT for events include Ferrari Hermes Jimmy Choo Chopard UBS and Bvlgari
Situated east of Shanghairsquos old town is The Waterhouse at South Bund which consists of a 19-room boutique hotel and an event warehouse Located in the vicinity of the 2010 World Expo site and next to The Cool Docks cultural hotspot the venue has a disorienting yet refreshing design that charms planners in search of something out of the ordinary
The event venue is a pillar-less multi-purpose space converted from a former warehouse Evoking the buildingrsquos industrial roots the 743-sq m warehouse has a double-storey
ceiling and can be easily reconfigured to cater for all kinds of events and formats It can take up to 800 guests for cocktail parties or 500 guests for banquets
Anyone looking for an exclusive but sophisticated space in the heart of old Shanghai can consider Yong Fu Seventeen A members-only club housed in a private whiskey and cigars bar complete with parquet wooden flooring and comfortable green leather armchairs Yong Fu Seventeen can be hired for events of up to 100 guests with the choice of in-house or external caterers On other days it hosts regular whiskey and cigar tastings vertical wine tastings or oysters and champagne evenings
THE SHOW GOES ONWhile the merits are endless as a global city a metropolis that stays true to its roots is one that visitors return to time and again Shanghai retains its history and culture in landmarks such as the 400-year-old Yuyuan Garden the French Concession Region featuring old European buildings in Luwan and Xuhui and the renowned taoist Chenghuang Temple (also called Yi temple) This culture works as a hook for pre- or post-conference tours or incentive travel programmes Groups can visit medieval water towns such as Zhujiajiao located just 50 minutes away from the city centre by bus or take the maglev high-speed magnetic levitation train to Hangzhou or Suzhou
Oscar Cerezales chief operating officer of Asia Pacific for MCI weighs in
Shanghai has a combination of three pillars 1 It enhances relevant business exchange opportunities 2 It has a consolidated industry community 3 It has a leading positioning in market segments such as
finance real estate healthcare logistics and innovation
WHAT MAKES THE CITY OF SHANGHAI UNIQUE
12-14 Cover Storyindd 14 24515 1134 am
15 Hyatt Westin ADindd 15 19515 751 pm
16JUNE-JULY 2015
Mercato Starling
MERCATO Mercato is an Italian restaurant from three Michelin-starred Chef Jean-Georges Vongerichten Located on the sixth floor of Three on the Bund it boasts stylish rustic surrounds with reclaimed wood and warm leather tones exuding familiarity and a sensual feeling of comfort Looking out of the tall glass windows one will immediately feel directly in the heart of a vibrant city but away from the bustling crowds Famous for its seafood house-made pastas and wood-fired pizzas dishes are presented family style allowing for sharing and sampling a bit of everything Our personal favourite is the spicy salami ricotta cheese and broccolini pizza Mercato can also be booked for intimate dinner events with a separate function menu available
STARLINGStepping into Starling can feel like you are being teleported to Southeast Asia Just down the street from Four Seasons Hotel on Taixing Lu the pub evokes a colonial era through huge retro fans soft lighting and quaint birdcages If you are living in Southeast Asia and need some convincing to check out this joint let the cocktail menu wow you with its rum or gin-based concoctions that consist of spices and tropical flavours found in Southeast Asia One of the must-try cocktails is the spicy Tom Yum Colada made with coconut milk pineapple and lime juice The Pandan Collins and Roasted Pineapple Old-Fashioned are also some interesting options These drinks can be accompanied by familiar tastes such as laksa mango sticky rice or beef rendang ndash courtesy of Malaysian chef Brian Tan
TIAN ZI FANG (ॵŔᇇ)This artistic district is a labyrinth of alleys filled with cafes art galleries art deacutecor apartment blocks and craft stores within the area known as the French Concession Spend some time in some of the art galleries or take a stroll in the elegant French Concession itself ndash a 10 square-kilometre district with old residential buildings and heritage hotels and edifices
MAKE TIME COUNT IN SHANGHAIDO YOU HAVE SOME TIME TO SPARE OR A CHANCE TO MAKE USE OF CHINArsquoS 72-HOUR VISA FREE TRANSIT POLICY WE POINT OUT SOME INTERESTING FINDS IN THE GLOBAL CITY THAT MIGHT BE WORTH YOUR TIME
Tian Zi Fang
16JUNE-JULY 2015
16 Shanghai extendedindd 16 24515 1200 pm
19-20 Sheraton ADindd 19 13515 857 pm
amp
0
lt
amp0
0lt
amplt
amp0lt
19-20 Sheraton ADindd 20 13515 857 pm
21 Macao Economic Services ADindd 21 13515 759 pm
22JUNE-JULY 2015
THE LUXURY
ISSUEWE LOOK AT
WHAT LUXURY
MEANS WHEN
GIVEN OUR OWN
INTERPRETATIONS
TheLuxuryIssue
WORDS EL KWANG
KRISTIE THONG
GINA SIN
22JUNE-JULY 2015
Itrsquos common knowledge that the
demand for upmarket or exclusive
experiences increases as Asia
becomes more affluent The growth
of economies see many corporate
companies rewarding high-achieving
employees in the form of top-notch
luxurious experiences And as a larger
and younger demographic worldwide
becomes richer products and services
work harder to find ways to attract
the elite in an increasingly saturated
market
Proving luxury incentive travel
continues to be in demand
Luxperience a three-day event that
aims to be the platform for luxury and
experiential travel in the Australasia
and Pacific region has seen continued
growth The success of the show has
prompted organisers to include a new
program within Luxperience tailored for
business events this year Event buyers
will be able to identify new opportunities
within the luxury travel industry for
incentives or exclusive events while
exhibitors will have a bigger platform
to provide innovative solutions for
meetings and events
Event planners specialising in luxury
experiences are now looking beyond
luxury products Clients are asking for
unique money-cannot-buy experiences
Many of us consider luxury to be in the
form of expensive items and exclusive
retreats while others believe it can
be the simpler intrinsic things in life
that are often overlooked However
we choose to define it one quote by
Karoline Huber of IWC Schaffhausen
(published by Boyden Global Executive
Search) sums it up well ldquoLuxury is
based on emotion and it is people who
create emotional differencesrdquo
22-33 Luxury Issueindd 22 24515 1137 am
23JUNE-JULY 2015
TheLuxuryIssue
OSAKA ndash
JAPANrsquoS SECOND
LARGEST CITYCurate a stellar city adventure in
Osaka and check the next residential
conference or incentive into the 160-
room St Regis Osaka Located on
Midosuji Avenue the Ginza of Osaka
where luxury international fashion
labels reside the purpose-built
five-year-old hotel is the epitome of
luxury Ease delegates into the hotel
with its signature afternoon tea or a
rejuvenating treatment in the Iridium
Spa featuring Sothys Paris
Witness the daily champagne ritual
held in the outdoor Zen garden adjacent
to the lobby on the 12th floor before
heading to The St Regis bar for a glass
of Shogun Mary the hotelrsquos concoction
of the Bloody Mary cocktailThe
THE LUXURY OF CULTURE BRINGING THE BEST OF TWO JAPANESE
LUXURY INCENTIVE CITIES THROUGH THE
CONDUIT OF CULTURAL EXPERIENCES
WORDS EL KWANG
welcome reception can either be held
in the 210 sq m Astor Ballroom or in
Italian restaurant La Veduta or French
bistro Rue drsquoOr Start the next day with
an official meeting agenda in the Astor
Ballroom which also has optional
breakout spaces in the four meeting
suites on the dedicated events floor
With its easy access team-building
activities are in abundance Visit the
190-year-old Kuromon Ichiba Market
for arguably one of the best Japanese
food and seafood in Osaka Another
fun activity for all ages is a visit to
the Momofuku Ando Instant Ramen
Museum where delegates get to
understand the history behind this
post-WWII invention try their hands at
making it and design their own ldquocup
noodlerdquo Those keen to learn more
about the Japanese culture can take a
private behind-the-scenes tour of the
Yamamoto Noh Theater built in 1921
Planners can have the option of having
performers hold coaching sessions
for delegates on the actual performing
stage The art form has been recognised
as a Japanese intangible heritage
in 2006
End the program in Kyoto with some of
the cityrsquos best retail shopping before
bringing delegates to Kyoto for more
cultural elements
The Astor Ballroom of The St Regis Osaka The Library Suite Meeting Room
ldquoAt both The St Regis Osaka and
Suiran The Luxury Collection
Kyoto we believe in assisting our
clients in curating memorable and
experiences that are unique to our
brands The Luxury Collection is
about travellers collecting local
and authentic experiences Let our
hotels be your guiderdquo
FAY-LINN YEOHBrand Director
The St Regis and The Luxury Collection Food amp
Beverage Marketing Asia Pacific
Starwood Hotels amp Resorts Worldwide Inc
23JUNE-JULY 2015
22-33 Luxury Issueindd 23 24515 1137 am
24JUNE-JULY 2015
Suiran a Luxury Collection Hotel Kyoto
HISTORIC KYOTOThere are many forms of relaxation and recovery in the world of luxurious experiences Some prefer retail therapy while others opt for a digital detox by staying in a luxury hotel or resort Embracing and experiencing the traditional Japanese culture and historic sites may reap benefits beyond soul searching Its cultural myths and spiritual integrity continue to distract global visitors from their day-to-day worries a true time out in Kyoto whilst stepping back in time
A 13-minute bullet train ride takes you from the buzzing city centre of Osaka to historic Kyoto the former capital of Japan for 1200 years According to the Kyoto Convention Bureau the ancient city is the cultural heart of Japan It has 17 UNESCO World Heritage Sites on a cityscape dominated by 2000 temples and shrines
SUIRAN A BRAND NEW BREATHING SPACE On the vibrant side of the Hozu River resides the brand new Suiran a Luxury Hotel Collection Kyoto As the first luxury collection hotel in Japan this hotel is perfect for exclusive management retreats or complete hotel book-outs Upon entering the main gates of the 39-room hotel a purposefully-laid footpath leads you on a tranquil trek through a Saryo Hassui cafeacute overlooking the river and misty Arashiyama hills and the hotelrsquos enchanting garden before bringing you to the hotel reception
Off the main reception desk is a 100-sq m Akane function room perfect for intimate welcome dinners of up to 48 guests Enjoy an authentic Geisha performance one of Japanrsquos indigenous wonders Unfulfilled meeting agendas or higher-level business planning can be carried out
in the unobtrusive meeting room or in the smaller 18-sq m Shogetsu room a less formal traditional Japanese setting that comes with its own bathroom and outdoor garden
The luxurious and spacious guest rooms were designed with traditional motifs such as the culturally significant cherry blossom hues in spring and the lush verdure in summer The carpet is a reflection of moonlight ripples on the Hozu River The superior rooms on the upper levels offer views overlooking the hotelrsquos foregrounds and its peaceful mountain and river surrounds whilst the ground floor Yuzunoha deluxe terraces consist of outdoor air baths (onsen) complete with retractable private screen doors for a soak under the healing sun
RECOVERY THROUGH THE ARASHIYAMA CULTURAL HUB The hotelrsquos concierge can assist in designing a customised menu in the hotelrsquos Kyo-Suiran restaurant (a restored building from its 1899 version) or an indigenous exploration of the Arashiyama village located near the hotel Engage the strength of the young and energetic team of ldquoJinrikishardquo which are beautifully-
24JUNE-JULY 2015
Sight-seeing on Jinrikisha
A dish from Kyo-Suiran Restaurant Authentic Geisha performance in Akane function room
22-33 Luxury Issueindd 24 24515 1137 am
25JUNE-JULY 2015
designed small two-wheeled rickshaws and embark on a tour of famous Kyoto landmarks surrounding the hotel Cross the Togetsu (crossing moon) Bridge and visit the Tenryu-ji Zen Temple established in 1339 by shogun Ashikaga Takauji in memory of Emperor Go-Daigo Existing buildings were restored to their closest originals after having gone through eight fires centred by a Zen garden displaying the balance of Yin (rocks) and Yang (water)
The hotel can work with the temple to organise activities such as meditation and hand-copying of sutras This is certainly a place to recharge and restore inner harmony after a productive conference in Osaka Equally wondrous is a Jinrikisha ride around the Arashiyama Bamboo Grove which is a popular site for photography The fresh air along with the staggering height and intense green hues of the bamboo makes one feel that all troubles will eventually come to an end
EXPLORING FURTHERVenture further into other parts of Kyoto Check out the must-see Fushimi Inari Taisha a Shinto shrine dedicated to the gods of rice and sake famous for its two-hour hiking path through the Senbon Torii shrine gates outlined by red overarching frames and fox
sculptures holding a key in the mouths for the rice granary
Head over to Gion district and let your imagination go back in time as your stroll through the alleys of old tea houses some of which are now converted into stylish restaurants and retail shops like Leica As Gion is known as the geisha district it is not uncommon to see Geiko (professional geisha) and Maiko (apprentice) throughout the day There is a large variety of retail shops selling Japanese incense tea and arts and crafts such as ldquokanzashirdquo an ornamental hairpin Rest your feet while indulging in an epicurean experience at the Shimogamo Saryo restaurant set in a
traditional Japanese house since 1856 Post-dinner head for some Japanese sake tasting at Machiya in Gion
BEFORE FAREWELLBid farewell to Kyoto on a high note by planning a series of cultural team-building activities with the Suiran hotelrsquos concierge Team members can embark on a traditional Kyoto sweet-making (Kyo-Gashi) activity conducted by 260-year-old family business Tawaraya Yoshitomi or try Ikebana the age-old Japanese art of flower arrangements End the team-building activities with a traditional tea ceremony and learn how to receive and appreciate a cup of tea in the hotel garden
Team bonding is a crucial component of incentive trips Asians culturally bond over meals Consider organising nightly supper sessions of Japanese Ramen where delegates get to try and compare ramen from different ramen shops Or drive a ldquobest ramen eatingrdquo photo competition through social media channels
RAMEN BONDING
Arashiyama Bamboo Grove
Traditional tea ceremony
25JUNE-JULY 2015
Kyo-Gashi making Sake tasting
Superior King Room at Suiran
22-33 Luxury Issueindd 25 24515 1138 am
26JUNE-JULY 2015
Do you believe there are moments when we can feel the physical halt of time Moments where the rush of everyday life and work commitments take a backseat giving in entirely to a view or feeling so mesmerising it overwhelms you Moments where personal problems cease to matter albeit for a brief moment for the magnitude of your problems feels insignificant in comparison
For me it took standing at the West end of Angkor in Siem Reap and taking in the view of Angkor Wat in its full glory A sharp intake of breath as I marvelled at the workmanship of the intricate Khmer architectural carvings on the walls and pillars constructed in a century that did not have the tools and technology we have today Like all tourists in Siem Reap visiting Angkor Wat was one of the first things on the list Leak the helpful guide assigned by DMC Asia Expeditions explained that Angkor Wat is only one of the many religious monuments in the Angkor area a huge archaeological park that spans 400 square kilometres It comprises a hefty number of remains of the different capitals of the Khmer Empire from the ninth to the 15th century Once a Hindu and later a
Buddhist temple Angkor Wat was built in the 12th century and remains as the only religious centre in the area
After emerging from an extensive brand transformation from micenet ASIA to Biz Events Asia that left us excited satisfied but mentally drained I jumped at the opportunity of visiting Siem Reap in Cambodia a place I knew close to nothing about Siem Reap may be an emerging destination but it is already filled with tourists due to its rich line of historic and religious artefacts The best jobs locals can have in Siem Reap are the ones directly fuelled by tourism ndash as tour guides and in hospitality The high proficiency of the English language spoken everywhere is also a true sign of a thriving tourist destination in Southeast Asia
TheLuxuryIssue
THE LUXURY OF TIME
RETRIEVE LOST TIME AND ALLOW FOR TRUE INCENTIVE CONNECTIONS
THROUGH THE HISTORICAL BEAUTY OF SIEM REAP
WORDS KRISTIE THONG
Ta Prohm
26JUNE-JULY 2015
22-33 Luxury Issueindd 26 24515 1138 am
27JUNE-JULY 2015
27
LE MERIDIEN ANGKOR Despite the lack of existing MICE
infrastructure Siem Reap remains a
viable option for meetings and incentive
programs with its can-do attitude
These are the sentiments of Dennis
Kam director of sales and marketing
at Le Meridien Angkor He shares that
the hotel hosts up to four international
corporate groups a month of which
most come from Singapore China and
Thailand Besides the 200-guest Tara
Ballroom the hotel has an impressive
and well-landscaped garden that works
well for al fresco cocktail parties and
gala dinners of over 1000 guests The
lobby can also be easily taken over and
transformed to the requirements of
the event organiser A popular choice
is having a dinner hosted at a temple
where the hotel has hosted smaller
groups of under 100 guests at the
Kraven temple complete with stunning
lights and warrior dancers
ASIA EXPEDITIONSIn an exotic destination like Siem
Reap it takes a trustable destination
management company to ensure
everything goes according to plan I had
a guide who would go the extra mile to
accommodate any last-minute changes
and knew exactly where to take me
when I asked for something out of the
norm or local Apart from Cambodia
Asia Expeditions has a presence in
Myanmar Laos and Vietnam
SHINTA MANI FOUNDATIONSiem Reap is an ideal destination for
corporate groups looking for a cultural
incentive experience with a strong
CSR element Hiring the local Phare
Circus troupe for an event allows
groups to tick off their CSR KPIs Many
hotels also work with non-government
organisations that help support the local
community ndash be it through education
training or employment The Shinta
Mani Foundation is a registered local
NGO that focuses on three core areas
education small business start-ups and
health care On top of donations USD 5
from a nightrsquos room rate at the luxury
boutique Shinta Mani Club or Resort is
donated directly to the foundation
AN INCENTIVE OUT OF SIEM REAP
The same feeling of time stopping was
experienced through the hours spent
exploring sites such as Bayon Temple
and the ruins of Ta Prohm ndash a temple
made famous by Angelina Jolie in Tomb
Raider We also headed up to the Kulen
Mountain which is not just a popular
tourist site but where many locals visit
during the weekends to relax or swim
under the waterfall
In a beautiful destination like Siem
Reap we are naturally inclined to
switch off making connecting with
onersquos self possible It is where the 24
hours in a day pass seemingly slower
as though the seconds match the pace
of a calmer beating heart Without the
usual modern worries it also motivates
incentive delegates to truly connect
with each other making incentive
programs worth every penny spent
View of Angkor Thom Temple Angkor Wat
Banquet dinner at Kravan Temple
27JUNE-JULY 2015
22-33 Luxury Issueindd 27 24515 1138 am
28JUNE-JULY 2015
Depending on perspectives luxury
can mean catering to an upmarket
audience or simply having the luxury of
space and time and a chance to take a
breather and relax We learnt recently
that Singapore-based Saakalya Travel
is unique in the way that it provides
these luxurious simplicities to busy
professionals away from the bustling
and sometimes chaotic cities to some
of the most beautiful and culturally-rich
destinations in Southeast Asia
The duration of the trips is kept short
and hosted during the weekends so that
they do not eat into the limited time of
busy professionals but yet sufficient
in providing a deeply refreshing and
rejuvenating experience Luxury is what
enriches us be it physically mentally
or spiritually Its value can be found in something true and pure whether that
is attributing significance to the time
and dedication spent on hand-crafting
deacutecor as with the Saakalya Collection
or indulging in beautiful open spaces
of scenery The concept of luxury is a
wholly personal perception
Travel experiences at Saakalya are
centred on somewhere new and
something different Bali is the current
destination that Saakalya explores
with access to a richer variety of
areas and opportunities built on the
connections of Saakalyarsquos managing
director Alexandra Schmutterer
Locations are curated through the
knowledge of locals working alongside
Saakalya to embrace the concept of
TheLuxuryIssue
INTERPRETATIONS OF LUXURY TRAVEL
NOT ALL THAT GLITTERS IS GOLD IN LUXURY
TRAVEL SOMETIMES ITrsquoS JUST A BREAK FROM ALL
THE DEADLINES YOU MAY OR MAY NOT HAVE MET
AND THE LUXURIES OF BEING ABLE TO ENRICH
THE BODY MIND AND SOUL IN TRAVELWORDS GINA SIN
holistic travel Each trip only allows
for up to a maximum of 12 people
in order to maintain an exclusive
and personal experience The
variety of experiences planned
around tranquil surroundings has
been designed to encourage new
passions such as arts cooking wine
tasting (you may be surprised Bali
does have a winery) or yoga taught by
world renowned instructors Guests
will also stay in personal villas in a
luxurious resort maintaining the
feeling of exclusivity and privacy
In pursuit of more exclusive and
unconventional destinations works
are also currently underway to
create such experiences in Thailand
22-33 Luxury Issueindd 28 24515 1138 am
My Magnifique VoyageMy Magnifique VoyageMy Magnifique VoyageMy Magnifique VoyageMy Magnifique VoyageMy Magnifique Voyage
Grand Ballroom
Th e Grand Gamelan
Luxury Pool AccessLuxury Pool Access
SETTING THE STAGE FOR INSPIREDMEETINGStrade AT SOFITEL BALI NUSA DUA BEACH RESORT IS AN INNOVATIVE SET OF VENUE CHOICES THESE COMPRISE 12 FUNCTION ROOMS INCLUDING 2 BALLROOMS ALL OF WHICH ARE WELL-EQUIPPED AND FEATURE NAMES THAT INVOKE DEEP BALINESE MEANINGS AND ENDLESS INSPIRATION YOUR PERSONAL INSPIREDMEETINGStrade PLANNER WILL HELP YOU CREATE A TRULY UNIQUE OCCASION DISCOVER ALL OUR MAGNIFIQUE ADDRESSES IN OVER 40 COUNTRIES ON wwwsofitelcom
DISCOVER OUR MAGNIFIQUE ADDRESS IN BALI
My Magnifique VoyageMy Magnifique VoyageMy Magnifique VoyageMy Magnifique VoyageMy Magnifique VoyageMy Magnifique Voyage
SOFITEL BALI NUSA DUA BEACH RESORT
MAGNIFIQUE EVENTS
TAILOR-MADE MEETINGS IN A STUNNING BEACHFRONT SETTING
KAWASAN PARIWISATA BTDC LOT N5 NUSA DUA
BALI 80363 INDONESIA - TEL (+62) 361 849 2888
H9078SOFITELCOM
JOIN OUR GLOBAL LOYALTY PROGRAMAT ACCORHOTELSCOM
29 Sofitel Bali ADindd 29 16515 652 pm
30JUNE-JULY 2015
LUXURY AT SEATHE GOLDEN AGE
OF SAIL STEALS THE LIMELIGHT AT A RECENT
OFFICIAL MEDIA LAUNCH OF ROYAL ALBATROSS IN
SINGAPORE
WORDS GINA SIN
Some have always seen the appeal of having events held near water whether
it is an outdoor poolside cocktail event or a networking party on a dockside yacht
against the sunset Royal Albatross originally built in 2001 and later acquired
by Tall Ship Adventures Pte Ltd is the latest attention grabber for business
events in Singapore
Once a traditional sail training ship Royal Albatross exudes sheer luxury with its hard-carved wooden interiors sturdy
aluminium masts 22 majestic sails and 60000 LED lights customisable to 512 colours It can accommodate just shy
of 150 guests for day sailing or over 200 guests berthed
The media launch perfectly encapsulated the experience of being on the ship We went on a tour of its 185-square metre
upper deck Grand Salon and five ensuite cabins and enjoyed cocktails and canapes
specially prepared by Clubvivre We watched its crew climb the shiprsquos masts
in preparation for a ride out to Lazarus Island where fire-eaters gave us a warm
welcome and a delicious satay (barbequed meat on sticks) buffet awaited us We
headed back to reality eventually but not before everyone was handed flutes of
bubbly to end the beautiful night
Delve into Thailandrsquos spiritual culture at the Erawan Shrine located in the heart of Bangkokrsquos Ratchaprasong precinct on Ratchadamri Road Proceed with a stop at Grand Hyatt Erawan Bangkok a renowned luxury hotel located just next to the shrine
Despite a lobby constantly abuzz with activity it induces a calming effect on arrival as the fragrant air-conditioned setting cools you down The newly-refurbished guest rooms showcase residential-styled amenities making delegates feel right at home ndash perfect for residential conferences and events The hotel offers event planners an incentive to a rejuvenating experience at the tranquil isawan Residential Spa amp Club
While ldquooptionsrdquo is a key component with creative event buyers the hotel offers a high-end board room a grand ballroom with an eight-
metre-high ceiling as well as The Campus event space which continues to draw hot demand since its launch in 2009 A Singapore-based corporate event specialist feels The Campus ldquoprovides a fun environment that inspires creativityrdquo where delegates can relax and be themselves contributing to ldquobetter communications at an eventrdquo Due to its unique setting The Campus has also started to attract banquets and weddings
With the rise of smaller-sized events and incentive groups ldquothe residencerdquo offers a New Yorker-designed executive residential-styled setting Whether itrsquos pre-event drinks in Apartment 305rsquoS own Gallery or breakout creative sessions in any of the other four luxurious event rooms ldquothe residencerdquo provides a unique environment for planners with the objective to strengthen team spirit and enhance relationships
TheLuxuryIssue
LUXURY IN THE HEART OF BANGKOKEXPERIENCE THE LUXURIOUS FEELING OF SPIRITUALITY COMBINED WITH A HOTEL THAT KNOWS EXACTLY WHAT EVENT PLANNERS NEED
WORDS EL KWANG
The Campus
Royal Albatross
22-33 Luxury Issueindd 30 24515 1138 am
31JUNE-JULY 2015
TheLuxuryIssue
Major hotel chains and their rapid growth in the Asia Pacific region have always gotten most of the attention in business events The rise of independent hotels however has been evident in recent years as the category gains more prominence A Biz Events Asia survey conducted in May revealed that the majority of respondents (95 percent) are interested in independent hotels due to their unique product offering
ldquoTravellers today are looking for authentic and memorable experiences where travel is aspirational and luxury is defined by personal life and style preference at any given time in your liferdquo says Josephine Lim managing director of South East Asia for Preferred Hotels amp Resorts
ldquoIndependent hotels are often borne from entrepreneurial hotel owners with a passion for the art of hospitality They deliver the authenticity of a destination ndash featuring the unique characteristics of specific cultures within their own brand of hospitality that allows discerning travellers to lsquolive like the localsrsquordquo she adds
Also playing a significant role in the rising trend is a growing demographic of high-earning millennials with sizeable disposable incomes looking for exclusivity in cooler trendier and off-beat experiences
ldquoIndependent hotels pay a lot of attention to detail and design aesthetics Though some of them may be smaller the experience is often different and more magical I tend to stay in such hotels if I want a different experience they tend to feel more luxuriousrdquo says Jeanne Hong a 35-year-old finance professional who is also the
THE LUXURY OF AUTONOMY
INDEPENDENT HOTELS OFFER OFFBEAT OR EDGY LUXURY
EXPERIENCES BUT HAVE THEY GAINED THE TRUST OF EVENT
PLANNERSWORDS KRISTIE THONG
The Dhara Dhevi Chiang Mai
31JUNE-JULY 2015
22-33 Luxury Issueindd 31 24515 1138 am
32JUNE-JULY 2015
co-owner of The Snack Guru an online store selling healthy gluten-free snacks
Putting independent hotels within a single alliance has long been industry practice and there are many benefits to doing so An independent hotel under a company like Small Luxury Hotels of the World or Preferred Hotels amp Resorts can save costs by easily tapping into the hotel companyrsquos global distribution channels gain awareness through joint marketing efforts or build continued satisfaction with the companyrsquos loyalty program While individual properties may be overlooked when pitching for corporate business joining a hotel company offers them tender opportunities with multi-national corporations
These independent hotel companies have been gaining traction Worldhotels welcomed seven new members in the first quarter of 2015 adding to its portfolio of nearly 500 properties worldwide Small Luxury Hotels of the World has announced at least eight member hotels and resorts of which several will be opening throughout the year Meanwhile Preferred Hotels amp Resorts introduced six new properties ideal for the business events market that will be scheduled to launch by the end of 2015
A CHAIN GOES FREEIn early 2015 Starwood Hotels amp Resorts announced the launch of its 10th brand that now falls within its extensive portfolio Tribute Portfolio promises owners Starwood Preferred Guest (SPG) members and guests
the ability to ldquostay independentrdquo with a selection of independent upscale hotels in high-demand destinations While falling under the new brand name the independent hotels within the portfolio will maintain their own unique identities and continue to promise boutique service
Adam Aron chief executive officer of Starwood adds that the mission of the new brand is to ldquobring great hotels in great destinations to loyal SPG members who make up more than half of all Starwood staysrdquo As with Starwoodrsquos other nine brands SPG members will be able to earn and redeem Starpoints at Tribute Portfolio hotels and enjoy in-hotel elite tier benefits such as upgrades welcome amenities late check-out and more
NUMBERS FROM THE SURVEY
LEADING HOTELS OF THE WORLD SMALL LUXURY HOTELS OF THE WORLD
95list something new and unique product offering as reasons why they will go for an independent hotel
35 will take into consideration loyalty programs when considering the use of an independent hotel
Event planners have stayed with a member hotel in these hotel companies at least once
ITrsquoS ABOUT THE SERVICEThis recent development from Starwood may put independent hotel companies on alert in particular due to Starwoodrsquos strong and global branding as well as its loyalty program While many independent hotel companies offer some form of loyalty program most are only beginning to find a footing with loyalty programs specifically for event planners Elaine Macy senior vice president group sales for Preferred Hotels amp Resorts revealed that a meeting planner loyalty program is currently undergoing a Beta testing in North America under iPrefer the companyrsquos point-based guest loyalty program It was introduced in early 2015 to offer planners points for actualised revenue from rooms booked
Royal Palm South Beach Miami Starwoodrsquos first Tribute Portfolio feature hotel
22-33 Luxury Issueindd 32 24515 1138 am
International Starfor Leadership
in Quality Award 2013Gold Category
Certificate of Excellence2014 WINNER
One World Hotel
Find us on
first avenue bandar utama city centre 47800 petaling jaya selangor malaysia toll free domestic 1300 88 7888 toll free international 1800 88 7888tel 603 7681 1111 fax 603 7681 1188 email enquiryoneworldhotelcommy website wwwoneworldhotelcommy
Half Day Meeting Package from RM218 per person per day
Full Day Meeting Package from RM228 per person per day
2015 Meeting Packages
Meeting faci l i t ies recognised by the world
At the 5-star One World Hotel you can expect ample space luxuriously appointed with spectacular chandeliers and state-of-the-art facilities including simultaneous interpretation system live feed facility and mood lighting with variable colour setting and free Wi-Fi However what makes corporate functions here extra special is the opportunity to put fun back into functions
Anythingrsquos possible in One World To add some excitement to your next event speak to our Conventions and Events team today at 03-7712 2289 or email cneoneworldhotelcommy
Prices are in Ringgit Malaysia and inclusive of 10 service charge and 6 goods and services tax
ldquoTravellers today are looking for authentic and memorable experiences where travel is aspirational and luxury is defined by personal life and style preference at any given time in your liferdquo
JOSEPHINE LIMManaging Director of South East AsiaPreferred Hotels amp Resorts
at member hotels and already has more than 550 planners enrolled
Perceptions of service standards and event delivery also differ According to survey findings perceptions are pretty much split down the middle when it comes to concerns over an independent hotelrsquos brand standards in event delivery
While some believe the use of an independent hotel for an event may ldquonot be able to benefit from the established international image of hotelsrdquo others feel they offer a less mainstream and more intimate touch while not compromising on service standards Many will take to leisure-focused research through sources like TripAdvisor or rely on word-of-mouth to gauge standards of an independent hotelrsquos ability to host events Some however feel that the overall experience is dependent on the staff and service standards and do not take into account the hotel status
22-33 Luxury Issueindd 33 24515 1138 am
34 Luxperience ADindd 34 13515 841 pm
35 Pullman Bangkok King Power ADindd 35 19515 758 pm
36JUNE-JULY 2015
TalentAndMentor
There is no argument ndash talent is one of the most common and hottest buzz words in business events and hospitality While many companies experience what appears to be a talent crunch in Asia one professional who has spent years in talent assessment and human capital strategies suggests the ldquoright fitrdquo might be the bigger issue
Thomas Wai director for Asia Pacific at Talent Plus Inc says the challenge of identifying engaging and retaining talent differs for a region as large and diverse as Asia Pacific With his work bringing him to over 30 cities in China including the third and fourth tier cities Wai has met ldquogreat people who are driven honest and hardworkingrdquo and seen career fairs in Shanghai filled with tens of thousands of candidates expressing genuine interest Identifying talent is likely to be an issue here according to Wai and the question companies should be asking is if there is a structured and effective interview system in place to identify the right talent
For mature cities such as Singapore and Hong Kong talent retention is at play
ldquoUnfortunately many organisations do not pay sufficient attention in re-hiring their people They pay little focus in developing their potential They focus on peoplersquos weaknesses rather than setting them up for success As a result talented people leave the organisation and recruiters assume that they cannot find people to join themrdquo Wai says
ITrsquoS NOT ABOUT THE MONEYThere is a misconception that salary compensation and benefits are the most crucial investments in employment or talent retention While they used to be the key elements to attracting and retaining talent evolving socio-economic factors along with a thirst for information and constant change brought on by the Internet age have shifted mindsets of working professionals Wai calls monetary benefits ldquosatisfiersrdquo but not motivators
ldquoThe key motivators to truly engage and help us to getting and retaining our performers are recognition one-on-one time mentoring setting them up for success paying attention to them listening to their physical and emotional needs helping them to become significant and allowing them the freedom to be the very bestrdquo he says
We are well aware that a sustainable work force be it in the West or Asia Pacific starts from the top And it may be the hardest but most rewarding step Top leadership will first need to show commitment in building a talent-based culture and demonstrate that they care about their people
ldquoThen you need to understand the DNA of your top performers decode and understand what makes your successful people successful Use these DNAcharacteristicstraits to create an interview as part of your selection consideration when you are considering new candidates or promoting from withinrdquo Wai says
THE LUXURY OF TALENT
SCRAP THE IDEA OF A TALENT CRUNCH WE HAVE THE TALENT IN ASIA BUT DO WE KNOW HOW TO
GET THE RIGHT HIREWORDS KRISTIE THONG
36JUNE-JULY 2015
It is useful to evaluate his potential so as to help him with his blind spots while putting focus on his strengths
On top of constant and open communication Wai recommends ldquostay interviewsrdquo These interviews recognise the achievements of employees and identify subsequent steps for growth
ldquoThis way you would have a better chance of creating a sustainable work force for the future state of your organisationrdquo Wai adds
SUCCESS SHOWSA sustainable workforce translates to a successful business Wai cites the example of the Capella Hotel Group where its property in Singapore continues to enjoy one of the highest occupancy rates since its opening six years ago When the group took over the Ritz-Carlton property in Bali it enjoyed the ldquobest year ever after 17 years in businessrdquo Founder Horst Schulze was quoted in an interview saying itrsquos all about the right hire
ldquoWhat a customer wants is no defects timeliness and caring service How do I know my front office manager is taking great care of my guests I can ensure this by selecting the right talent Somebody that has it in themrdquo
The effect flows through every aspect of the business
ldquoYou could see the positive results from their high level of guest satisfaction guest retention employee satisfaction and ultimately financial rewards for the owner and investors as wellrdquo Wai says
36-37 Talent and Mentor Thomas Waiindd 36 24515 1140 am
37JUNE-JULY 2015
37
ldquo
ldquoThe key motivators to truly engage and help us to getting and retaining our performers are recognition one-on-one
time mentoring setting them up for success paying
attention to them listening to their physical and emotional
needs helping them to become significant and
allowing them the freedom to be the very best
THOMAS WAIDirector Asia Pacific
Talent Plus Inc
37JUNE-JULY 2015
szlig8QGHUVWDQGERWKWKHLUtalents and desires and their weaknesses and blind spots
szlig)RFXVRQWKHLUWDOHQWVDQGcreate platforms for them to exercise their strengths
szligHHSDQRSHQGRRUSROLFIRUyour teams to approach you with concerns suggestions and innovative ideas for growth
szligQGLYLGXDOODFNQRZOHGJHtheir hard work and achievements do it timely and sincerely
szlig5HPHPEHUWRWDNHWKHWLPHto understand why a team member would make the decision they made and why instead of rushing to judgement about a decision
KEEP THE MOTIVATION
36-37 Talent and Mentor Thomas Waiindd 37 24515 1140 am
38JUNE-JULY 2015
Knowledge
IT MAY SEEM OBVIOUS BUT THE STARTLING TRUTH REVEALS A GAP IN HOSPITALITY SALES TEAMS AND THEIR ABILITY TO FOLLOW UP
In this day and age of email SMS Twitter and Gchat personal contact is still the most important way to build relationships In a world of ever-increasing automation and impersonal service a hotel must distinguish itself from its competition Hospitality sales teams need to realise that product and price are very similar in todayrsquos market What will be the clientrsquos reason for awarding a piece of business The relationship with the customer and the loyalty built up over time Hospitality
38JUNE-JULY 2015
THE ART OF FOLLOWING UP
THE LUXURY OF KNOWLEDGE
WE OFFER INSIGHTS FROM TOP INDUSTRY PROFESSIONALS IN A SPECIAL
KNOWLEDGE SECTION GO DIGITAL WITH US BY ACCESSING FULL VERSIONS
OF THESE ARTICLES ONLINE
CHRISTINE GAMARRADirector of Operations Asia PacificLRA Worldwidechristinegamarralraworldwidecom
sales teams must be in the business of building relationships instead of taking orders
A prompt and personal follow-through with the client is the most effective technique to gain commitment Following up not only displays a sense of urgency for the business lead it gives the opportunity to advance the sales process towards a decision The timeliness of a follow-up is another factor that will communicate your reliability to the client A follow-up should not be later than 48 hours after the last communication with the client
An effective follow-upszligHVLQFHUHDQGFRQILGHQWszlig$VNRSHQHQGHGTXHVWLRQVWKDWLQYLWH
the client to elaborateszlig3UREHLQWRRXUFOLHQWOslashVUHVSRQVHVszlig2IIHUVRPHWKLQJRIYDOXHOtilde
for nothingszligHPRQVWUDWHWKDWRXXQGHUVWDQG
what the client is looking for
Read the full article online at bizeventsasiacomluxury-of-knowledge-follow-up
38-39 Luxury of Knowledge_KTindd 38 24515 1140 am
39JUNE-JULY 2015
WHAT SHOULD YOU LOOK OUT FOR BEFORE PENNING AN EVENT SPONSORSHIP AGREEMENT
Exclusivity ndash Most sponsorship agreements would provide some form of exclusivity This is to avoid competitors sponsoring the same event or to avoid association with a conflicting category Where category exclusivity is provided for its scope must be clearly defined Eg A soft drinks sponsor may agree to exclusivity for non-alcoholic drinks or insist on being the only beverage sponsor
Trademarks ndash The agreement should state the manner and form (colours font size proportion to surrounding text graphics etc) in which the sponsorrsquos trademark may be used Likewise the sponsor may wish to conduct its own advertising and the event organiser should also have control over the manner and form in which its trademarks and logos are used
Payment ndash Often involves a hybrid arrangement where a percentage of the fees is paid up front and the remaining being paid in accordance
WORDS EL KWANG
Duetto a technology and services company offering medium to large hotel groups and casinos a three-year old system that assists in implementing revenue strategy In an exclusive interview with Biz Events Asia Patrick Andres executive vice president Asia Pacific for Duetto explained that the program uses sophisticated algorithm to gather information from web shopping patterns competitor hotel pricing airline traffic special events and social ndash all to understand market behaviour The systems will ideally allow hotels to optimise price profitability by category It also provides hotels with visible real-time information to make necessary business decisions such as adjusting accommodation rates on their websites or in contract negotiations
It ultimately provides the opportunity for hotels to implement an ldquoopen pricingrdquo structure that will benefit the consumer in the name of rate parity yet allows hotels to sell at a more profitable rate Open pricing is an evolution from traditional revenue management Instead of closing out lower rate categories it allow hotels to shrink or increase price differentiation between the room categories This hopefully leads to more yieldable corporate rate tender agreements in Asia much like what the American market is experiencing Yielding corporate rate agreements allow hotels to market profitable rates during peak demand periods
Read the full article online at bizeventsasiacomluxury-of-knowledge-duetto
39JUNE-JULY 2015
JOIN THE PARTY
THE GAME CHANGER
with a performance-driven schedule Where productsservices are provided in lieu of sponsorship fees the manner of determining their value should be spelled out along with warranties as to their quality standard and merchantability also incorporated
Exit ndash Long-term agreements should have a termination clause allowing parties the opportunity to call it quits with and without cause anytime during the subsistence of the agreement Grounds for termination may include either party bringing the other into disrepute late payment of sponsorship fees and cancellation of the event
Read the full article online at bizeventsasiacomluxury-of-knowledge-sponsorship-agreements
VICKI HENGDirectorVicki Heng Law Corporationvickivickihengcom
ldquoDuettorsquos new strategies within their systems might allow hotels
to regain pricing power ldquo
PATRICK ANDRESExecutive Vice President Asia Pacific
Duetto
38-39 Luxury of Knowledge_KTindd 39 24515 1140 am
2 0 1 5m i c eMEETINGS INCENTIVES CONFERENCES EXHIBITIONS
10-11 September 2015Suntec Singapore convention amp exhibition centre
wwwmiceasiaexhibitioncom +852 3975 5710
miceaSia
100+ Exhibition booths
5000+ Visitors
500+ ConfErEnCE DElEgatEs
8 aCCrEDitED Workshops
2 frEE ConfErEnCEs
30+ prEsEntations
This prestigious Awards Evening will be judged by a panel of leading event organisers from throughout the Asia
3DFLAgraveFUHJLRQLQWRWDOWKHUHZLOOEHDZDUGVXSIRUJUDEVWRVROXWLRQSURYLGHUVYHQXHVDQGHYHQWRUJDQLVHUV7KLV
evening awards party will be after the exhibition on day one of the event and it will be a fantastic way to honour
the work of Asiarsquos Event Professionals and provide a great QHWZRUNLQJRSSRUWXQLW
This event brings together leading Event organisers Meeting Planners Corporate Buyers Venues Hotels Attractive Suppliers Event Technology Tourism Boards RYHUQPHQW0ampVSUHGRPLQDQWOIURPWKURXJKRXWWKH$VLD3DFLAgraveFUHJLRQ
For more information about MICE 2015 and Awards Ceremony please email miceoliverkinrosscoukFor exhibition ticket registration please visit wwwetouchescommiceasia2015
40 Mice Asia Pacific ADindd 40 16515 653 pm
amp210DJDGB)$SGI$0
41 Sentosa Golf Clubindd 41 14515 838 pm
42JUNE-JULY 2015
WWHY SINGAPORE CONTINUES TO STACK UP
AS A PLACE FOR BUSINESS AND MEMORABLE
EXPERIENCES
SINGAPOREDelveInt
o
WORDS EL KWANG | KRISTIE THONG | GINA SIN
42JUNE-JULY 2015
42-44 Delve Into Singaporeindd 42 24515 1142 am
43JUNE-JULY 2015
e worked really hard to ensure that our attendees
feel like they are getting a luxury experience
where wersquove thought of and arranged everything
You really have to think of everythingW ldquo
HIGH-ACHIEVING QUALIFIERS OF US-BASED HEALTHCARE MARKETING CONGLOMERATE
FOREVER LIVING PRODUCTS WERE TREATED TO A TIME OF THEIR LIVES IN SINGAPORE
WORDS KRISTIE THONG
Soundproofed walls of the Sands Ballroom of Sands Expo amp Convention Centre Marina Bay Sands in Singapore could barely contain the pulsating excitement of the crowd Upbeat triumphant contemporary music and exuberant cheers could be faintly heard from the floor right below it Walking into the ballroom as an observer was an experience in itself illuminating hues of pink blue and purple danced along to the beat of the music in sync with cheers and dancing amid the crowd the dazzling lights fell against the unique clusters of crystal-like structures high on the ceiling resembling thousands of balloons just about to fall
This amazing sight was Forever Living Products Global Rally held in Singapore on April 19-27 2015 Forever Living
THE LUXURY OF HEALTH
Products a multi-level marketing company that sells aloe vera-based drinks and bee-derived cosmetics nutritional supplements and personal care products hosts an annual Global Rally to celebrate the success of its representatives also known as Forever Business Owners (FBOs) and award them hard-earned Chairmanrsquos Bonus cheques It is a time where the company shares new directions launch new products and provide training and inspiration
ldquoOur business model works in such a way that in order for our FBOs to be successful they must first help others reach their goals This ensures an environment of passion and compassion where people can aspire to be what they want to be and are given
the tools to change their lives for the betterrdquo says Ashley Hower director of marketing at Forever Living Products
ldquoBy having leaders and qualifiers hearing and sharing their stories and tips for success they are inspired to set goals and reach for their dreams The entire event is very celebratory and empowering ndash it feels like a big family reunionrdquo she adds
Each Global Rally sees over 7000 FBOs coming from 106 countries and runs on an extensive itinerary comprising training sessions lots of entertainment and unique experiences Having previously hosted the rally in Hawaii and London and heading to Johannesburg in 2016 2015 was the year for Singapore and for Asia
ldquoWe are always looking for new and exciting destinations to take our FBOs We want to make our Global Rally lsquoan experience like no otherrsquo and know that it begins with the destination selectionrdquo
While the country naturally holds up as an attractive tourist destination Hower shares that Singapore was also chosen in part due to its history that parallels Forever Livingrsquos brand values Drawing similarities to Singaporersquos founding father Lee Kuan Yew and his passion to create a safe and prosperous society for its citizens Forever Living Productsrsquo CEO Rex Maughan thrives on a similar belief of helping people from all over the world look better feel better and achieve their dreams
ldquo
42-44 Delve Into Singaporeindd 43 24515 1142 am
44JUNE-JULY 2015
Putting an incentive program of such scale is no easy feat Forever Living worked closely with Pacific World to ensure seamless logistics for travel meal planning and activities
ldquoWe worked really hard to ensure that our attendees feel like they are getting a luxury experience where wersquove thought of and arranged everything You really have to think of everything ndash how the attendees will feel when they arrive at the airport what their first impression of the hotel is the convenience of getting around what activities they enjoyrdquo Hower says
Some of Singaporersquos local culture and experiences were brought into the program this year Qualifiers were brought to Sentosa Island for a fun-filled day culminating in a beach party feast and entertainment Top
qualifiers were treated to a special dinner at Gardens by the Bay followed by drinks and desserts at Ku De Ta ndash arguably Singaporersquos hottest night spot on top of Marina Bay Sands Throughout the program there was cultural entertainment infusing Chinese and Indian influences and many opportunities for FBOs to try the local cuisine
ldquoSingapore was a fantastic incentive travel destination The melding of the cultural history with the modern Marina Bay Sands gave our Forever Business Owners a luxury destination and a cultural experience they couldnrsquot have found anywhere else Singapore was clean safe and easy to get around Our Forever Business Owners enjoyed visiting Sentosa sampling local cuisine and exploring everything Singapore had to offerldquo Hower says
ingapore was a fantastic incentive travel destination The melding of the cultural history with the modern Marina Bay Sands gave our Forever Business Owners a luxury destination and a cultural experience they couldnrsquot have found anywhere else Singapore was clean safe and easy to get around Our Forever Business Owners enjoyed visiting Sentosa sampling local cuisine and exploring everything Singapore had to offer
ldquoldquoS
Team Japan Endless entertainment
ASHLEY HOWERDirector of MarketingForever Living Products
42-44 Delve Into Singaporeindd 44 24515 1143 am
KLCC_10YAC_micenetAsia_ad01_0615ai 1 4315 848 AM
45 KLCC ADindd 45 13515 839 pm
46JUNE-JULY 2015
30 MINUTES WITH ALOYSIUS ARLANDO CEO OF SINGEX HOLDINGS PTE LTD GAVE BIZ EVENTS ASIA A LOOK INTO HIS VISION OF A SUSTAINABLE CONFEX BUSINESS MODELWORDS EL KWANG
With a vision to be the leader in the APAC business events industry Aloysius Arlando has no intention to rest on his laurels Since his appointment SingEx has invested a few million dollars in doubling staff strength and conducting robust research in curating events like the Internet of Things Asia which saw more than financial gains for the organisation and its customers The motivation to establish a more sustainable business model and the appreciation of the event subject matter saw the implementation of a two-prong approach in venue management and creating new industry-relevant business events that do not conflict with existing ones
ldquoWhether it is the eventrsquos return on investment or objective companies are looking for good return and value derived from matching buyers and
CREATIVITY TAKES BUSINESS CENTRE STAGE
DelveInto
THE GROWTH OF INTERNET OF THINGS (IOT) ASIAIOT ASIArsquoS GROWTH IN 2015NUMBERS FROM IOT ASIArsquoS INAUGURAL EDITION IN 2014
44 sponsors and exhibitors representing 13 countries10 increase 2100 trade visitors and conference delegates 288 growth
41sponsors and exhibitors representing
11 countries
A total of
1630trade visitors and conference delegates
58 speakers representing 15
countries presented at the conference
85 speakers from 16 countries presented at the
conference (almost double the of speakers)
4648 Delve Into Singapore SingExindd 46 24515 1143 am
When you choose the Fairmont Singapore and Swissocirctel The Stamford you gain access to more than 70000 square feet of state-of-the-art and multi-functional conference and meeting space at the Raffles City Convention Centre Strategically located at the heart of Singaporersquos business district just 20 minutes away from the airport enjoy unparalleled convenience and accessibility Our team of outstanding conference concierges offers support every step of the way and helps ensure that your meeting or event is a rousing success each time
For reservations please call +65 6431 5534 email salessingaporefairmontcom or visit wwwfairmontcomsingapore
THE CHOICE FOR MEETINGS
47 Fairmont Singapore ADindd 47 13515 825 pm
48JUNE-JULY 2015
sellers as a business solutionrdquo said Arlando
The process of creating events ndash whether it is based on a national agenda like Singaporersquos wish towards hosting more healthcare events or opportunities identified through research on key industries to drive tomorrowrsquos growth ndash could take six to nine months
Arlando explained that each curated event should have a lifespan of five to 15 years It must meet the evolving needs of the industry and marketplace while flexible enough to allow the event agenda to morph with the changes in technology or other trends One perfect example is the way traditional exhibitions have morphed into CONFEX (conference-exhibition) multi-faceted platforms to drive engagement through meaningful content shared at conference sessions and business connections and exchanges on the exhibition floor
hether it is the eventrsquos return on investment or objective companies are looking for good return and
value derived from matching buyers and sellers as a business solutionrdquo
ldquoldquo
ALOYSIUS ARLANDOCEOSingEx Holdings Pte Ltd
W Throughout the interview the humble and pensive leader used the collective ldquowerdquo more often than ldquoIrdquo in his sentences When it comes to leadership and talent discussions Arlando expressed his passion for meeting people from all walks of life He ensures his team is a good mix of background and professional attributes His team is important to him
ldquoWe respect our teamrsquos personal moments of needs whether it is new working mothers or one who becomes a carer for the family As human beings if we can take care of our family needs we have won half a battle (in life)rdquo
Arlando keeps his team engaged through no-strings-attached coaching and transparent communication With a big smile and coy laughter Arlando defined the importance of transparency by saying that he graciously obliged when his team asked him to smile more frequently
EVENTS CREATED BY SINGEX
$$$ CONVERSION
KEY INDICATORS OF SUCCESSszlig Client feedback on successful connectionsszlig No of deals and business converted
szlig WasteMET Asia 2012 amp 2014szlig Last Mile Fulfilment Asia March 2015szlig RehabTech Asia March 2015szlig Internet of Things Asia 2014 amp April 2015szlig Radiology Asia May 2015szlig WasteMet China July 2015szlig Green UrbanscapeAsia 2013 amp November 2015
szlig RSA Conference Asia Pacific amp Japan 2013 2014 amp July 2015
szlig International Conference on Sustainable Development 2013
szlig ASEAN Business and Investment Summit 2014
NEW-TO-MARKET EVENTS
MANAGED EVENTS
617 BUSINESS CONNECTIONS made at the inaugural Last Mile
Fulfilment Asia 2015 in March 2015
403 SUCCESSFUL MEETINGS conducted at the exhibition floor
S$122 million worth of deals generated from inaugural Greenurbanscape Asia 2013
4648 Delve Into Singapore SingExindd 48 24515 1143 am
49JUNE-JULY 2015
Quay Room
CITY ESCAPEA RECENT STAYCATION AT
PARK REGIS SINGAPORE SHOWS THE POSSIBILITY OF GIVING YOURSELF OR YOUR MOST DESERVING
EMPLOYEES A BREAK EVEN IN THE MOST BUSTLING
PLACES IN A CITYWORDS GINA SIN
Just a stonersquos throw from one of the most vibrant entertainment scenes along a historical riverside known as Clarke Quay the 202-room Park Regis Singapore would do well for business retreats
Surrounded by lush greenery Park Regis Singapore was first opened in 2010 and has recently completed a SGD3 million (USD22 million) facelift that saw the reception move from the ground floor to the third a new all-day dining FampB venue upgrades on bed items and a complete makeover of the lobby meeting room and rooftop bar
Stretch the lethargy away in the morning with a poolside yoga class where a refreshing waterfall cascades into the 25-metre-deep pool Then
refuel with a power-packed breakfast at Twenty3 Drink amp Dine with the wide variety from its buffet selection
Clarke Quay may be popular for its nightlife but there are also lots to explore such as the numerous hipster cafeacutes bars and restaurants within the vicinity Hotel guests get 10 percent off their bills of participating food and beverage outlets by presenting their room cards
Visit the Asian Civilisations Museum located close by or attempt the adrenalin-pumping G-Max Reverse Bungy along the riverside Choose to
Singapore River Cruise
dine in one of the restaurants or head back to the hotelrsquos Royal Pavilion for their signature Cantonese dishes such as the Royal Smoked Duck and the Wok-fried Mashed Fish Noodle with Lobster
Sign up for one of Park Regisrsquo cocktail classes as a team-building activity for up to 10 guests by June 2015 or conclude meetings with a sunset cruise disembarking from the quayside Watch as the sun sets and the neon lights of Boat Quay and Clarke come to life Spot landmarks and bridges such as the Raffles landing site the Merlion and the Cavenagh and Coleman bridges End the day with more cocktails at Revive the hotelrsquos rooftop bar that is not opened to public until the fourth quarter of 2015 It can be hired for intimate cocktail events of up to 50 guests with outsourced furniture
An incentive package featuring some of the activities mentioned above is available for corporate group bookings until the end of the year
49 Delve Into Singapore Park Regisindd 49 24515 1144 am
Hongkong
26 - 27 August | Grand Hyatt Hong Kong
50 ACTE ADindd 50 13515 823 pm
CMY
51 Pacific Worldc ADindd 51 13515 752 pm
Twice the percentage of Buyers than in 2013 expect to conduct business valued at over
1million
The 23rd ITampCMA and 18th CTW Asia-Pacific
29 Sep ndash 1 Oct 2015Bangkok Convention Centre at CentralWorld
Bangkok Thailand
Incorporating Luxury Travel
Exhibitors amp Sponsors Corporate Travel ManagersConference DelegatesMedia | Corporate Travel
Exhibitors | MICE amp Luxury TravelBuyers | MICE amp Luxury Travel | Association Professionals amp ExecutivesMedia | MICE amp Luxury Travel
wwwcorporatetravelworldcomapacwwwitcmacom
Look At What We Achieved In 2014
Over 2500 MICE and Corporate Travel professionals including association executives and luxury travel buyers from 55 international territories
84 of Exhibitors expect to receive orders within a year
40 of Buyers confirmed procurement on-site with Exhibitors
Host CountryOrganised By Supported By
gtURXP[ltTSXP
4]S^abX]VP]SBd__^acX]V0bb^RXPcX^]b
Industry PartnergtURXP[0Xa[X]T gtURXP[ET]dT lt^Q[XT0__Pac]Ta
ltTSXP0U[XPcTb
Very impressed with the overall organisation quality of buyers and
remarkable welcome reception euromic Belgium
Exhibitor | Christophe Verstraete Executive Director
Great avenue to obtain research information from diverse regions and
destinations Association of the Polish Media Poland
Media | Robert Pawelek Journalist
I got to renew or discuss contracts and build new relations Panorama-Medica Group Co Ltd Thailand Buyer | Katherina E Lempert-Dober Chairwoman
The discussion session was a good sharing session for all my peers Gemalto Singapore Corporate Travel Manager | Jean Bey Senior Buyer - Asia
52 ITampCMA BKK ADindd 52 13515 806 pm
53JUNE-JULY 2015
THERErsquoS NOTHING LIKEAUSTRALIA
Produced by Business amp Tourism Publishing Asia Pte Ltd and Business Events Australia wwwbusinesseventsaustraliacom wwwbizeventsasiacom
53-68 Australia Supplementindd 53 24515 400 pm
54JUNE-JULY 2015
UNLOCKINGAUSTRALIArsquoSNEWEST TREASURE
The Adelaide Convention Centre welcomes the world to its new state-of-the-art facilities designed with the event plannersrsquo future requirements in mind It is surrounded by premier entertainment sporting and medical precincts and set on the cityrsquos revitalised waterfront district
Find out more about our brand new building at adelaidecccomau
53-68 Australia Supplementindd 54 24515 1145 am
55JUNE-JULY 2015
53-68 Australia Supplementindd 55 24515 403 pm
56JUNE-JULY 2015
53-68 Australia Supplementindd 56 24515 403 pm
57JUNE-JULY 2015
53-68 Australia Supplementindd 57 24515 403 pm
58JUNE-JULY 2015
53-68 Australia Supplementindd 58 24515 404 pm
59JUNE-JULY 2015
53-68 Australia Supplementindd 59 24515 404 pm
60JUNE-JULY 2015
Discover a zoowithout fences
THERErsquoS NOTHING LIKE AUSTRALIA FOR YOUR NEXT BUSINESS EVENTPLAN NOW VISIT AUSTRALIACOMBUSINESSEVENTS
TAU0105_297x420_Zoo_V1indd 1 11052015 520 pm
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Discover a zoowithout fences
THERErsquoS NOTHING LIKE AUSTRALIA FOR YOUR NEXT BUSINESS EVENTPLAN NOW VISIT AUSTRALIACOMBUSINESSEVENTS
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EXPERIENCE WORLD CLASS OPENING DECEMBER 2016
Artist impressions courtesy of Hassell + Populous and Darling Harbour Live
Introducing a new world class convention exhibition and
entertainment destination on Sydneyrsquos sparkling harbour
With an integrated design and best practice facilities you will
be within walking distance of Australiarsquos largest business district
financial centre and hub of thought leadership and innovation
ICCSYDNEYCOMSALESICCSYDNEYCOM +612 8297 7600
MANAGED BY AEG OGDEN
THEATRE EXHIBITION CONVENTION
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E X P E R I E N C E U N F O R G E T T A B L E E V E N T S
S Y D N E Y rsquo S M O S T U N I Q U E V E N U E
A U S T R A L I A NT E C H N O L O G Y P A R K
CONFERENCES I EXHIBIT IONS I CORPORATE MEET INGS
TRAINING I FASHION I PRODUCT LAUNCHES
AND MUCH MORE
salesatpcomauPh +61 2 9209 4220wwwatpcomau2 Locomotive StreetEveleigh 2015
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Contentindd 5 261114 1051 am53-68 Australia Supplementindd 68 24515 1146 am
69JUNE-JULY 2015
Engage
From April 30 to May 10 a total of 235 million visitors ndash including 153000 international attendees ndash took part in 200 events conducted throughout host venue Coex from culture exhibitions and conventions to promotions performances and even a beer festival all of which served as an effective marketing platform for the clusterrsquos stakeholders
Among the major events Asiamania a multi-nation business and cultural trade show running from April 30 to May 3 included promotional booths from Korea Japan China and Russia each exhibiting various cultural assets from across the region Contributing to the local MICE presence was the Seoul Tourism Organization whose promotional stand was modeled after
C-FESTIVAL IN SEOUL DRAWS
GLOBAL AUDIENCETHE INAUGURAL
ldquoC-FESTIVALrdquo PROMOTED THE
CAPABILITIES OF A NEWLY-FORMED
GANGNAM-BASED ldquoMICE CLUSTERrdquo
OF EVENT VENUES SHOPPING AND
ENTERTAINMENT PROVIDERS
Seoulrsquos ancient city walls while the Korea Tourism Organization stand introduced visitors to other national destinations Other key events included a ldquoCulture Techrdquo fair and a ldquoCreative Urdquo exhibition zone The festival was organised by the World Trade Center Seoul MICE Cluster Committee
Created to increase competitiveness and allow for joint marketing strategies among members the MICE Cluster initiative unites 13 major companies involved in the business events community including and surrounding Coex which along with the nearby Korea World Trade Center was recently designated a ldquoSpecial MICE Tourist Zonerdquo by local government agencies Members also include business hotels department stores entertainment complexes PCOs and more such as Korean entertainment agency SM Entertainment which appointed K-pop stars EXO as official C-Festival ambassadors
In addition to the festivalrsquos promotional benefits for its members the ROI across 11 days also demonstrated the effectiveness of the event The Coex Seven Luck Casino a foreigners-only
venue for example saw a 401 percent increase in custom compared with the same period in 2014 while the five-star Grand InterContinental Seoul Parnas ndash also part of the complex ndash saw a 209 percent increase in room occupancy over the same comparative duration
ldquoThrough our first C-Festival we were able to see both new growth and the take-off of the MICE industry which is still a new industry for Seoulrdquo said Coex president and CEO Byun Bokyung He went on to affirm his commitment to ldquocontinue building and showcasing diverse content in order for the Korea World Trade Center to become the centre of the MICE industryrdquo
Stephen Kwak an assistant manager at the Seoul Tourism Organization agreed with the growth potential of the C-Festival in the coming years saying ldquoIt helped Seoul by emphasising various tourist attractions that MICE delegates would enjoy visiting during their stayrdquo With the weekend proving the most popular for Asiamania Kwak said that feedback for the Seoul booth was positive with visitors remarking that it ldquowell-represented the cityrsquos diverse offeringsrdquo
Love Heart Project
WORDS BEN JORDAN
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70JUNE-JULY 2015
Engage
With many UNESCO-heritage listed sites and venues in the world to choose from one group chose the much revered West Lake in Hangzhou as the centrepiece for an event Some 90 guests from Canadarsquos York House School travelled to the picturesque destination for a cultural trip planned around a golf tournament
The guests arrived at Hangzhou Sofitel Westlake Hotel on the first day What awaited them was a lavish welcome cocktail and gala dinner set up at the Sky Garden with views of West Lake as its background
The next day was where the program truly began Guests were divided into two groups ndash the Golf group and Parents-Child group ndash according to what guests preferred The group for golf headed for a friendly tournament at Fuchun Resort Golf Club while the other enjoyed a spa session and a tea tasting ceremony The children spent time at Zoo Coffee a creative club located in a shopping mall where its unique set-up resembled a quiet forest wonderland with a myriad of wild animals
Guests then went for a boat ride over West Lake and watched a large landscape live performance created by three renowned directors ndash Zhang
WEST LAKE STORY
A TRIP PLANNED AROUND HANGZHOUrsquoS REVERED WEST LAKE TELLS OF THE DESTINATIONrsquoS RICH
CULTURE AND SCENIC STORIES
Yi Mou Wang Chao Ge and Fan Yue Guests visited the largest isle in West Lake which is called ldquoThree Pools Mirroring the Moonrdquo and covers an area of 6000 square metres The shadow of the isle the elegant garden and the scenic beauty combined makes the isle one of the top 10 West Lake attractions particularly popular during the Mid-Autumn Festival
The group also visited the ancient He Fang Street which has a profound history Consisting of the historical commercial civil and architectural culture of Hangzhou it is the best place
to get acquainted with the destination Groups also enjoyed the ldquoSong Cheng Eternal Loverdquo drama which is known as one of the more acclaimed shows in the world The performance describes the hardship of Liang Zhu ancients the magnificence of Song Palace the fierce battle of Yue Gu Jun the song of Liang Shan Bo and Zhu Ying Tai and the song of the white snake and Xu Xian These stories are told through a spectacular display of sound light and stage effects
70JUNE-JULY 2015
Sofitel Hangzhou Westlake Hotel
Golf tournament
70 Engage Hangzhouindd 70 24515 1149 am
71JUNE-JULY 2015
Engage
Aprilrsquos Wine Down Wednesday organised by ACI HR Solutions and Biz Events Asia gave guests the privilege of a first look at the new Club Lounge at Hotel
Jen Tanglin Singapore (formerly known as Traderrsquos Hotel at Cuscaden Road) Over 90 professionals from
the MICE travel tourism and hospitality sectors networked over drinks and a buffet spread with an
impressive display of sweet treats Guests also had the chance to look at guest rooms on the newly revamped
Club Floor The event was sponsored by Hotel Jen Tanglin Singapore and duetto
HAPPY SNAPS
FROM WINE DOWN
WEDNESDAY
71 Engage Hotel Jen WDWindd 71 24515 1149 am
72JUNE-JULY 2015
ćľŅǴŭƀ뼷āĶɽĄŗۍĉדĀϝĀŞ뼵ϾĀЌѠͱກĀěɁǟħކՠĀǚ뼶ĔȏϝĀŞ뼵ЌѠŠěɁǨͳȩĀĄqಌϾr뼷খأćӃɯӍЌѠ˖Ӫˡġ뼷ĉĶǨɶᅆŠڥĀďĄಌϾĀǃɩ뼷ƦϿĠě֏˺ॎӃɯģĝćĞƶѲʑħϢеǙҜಌϾɆԥ뼶ȁˤ뼷ĔĂʿāĶјǭŗqಌϾrǟħ٧Āǂʚ뼶
ľŅǴċʃ뼷āĶćĂȏοȢКɁʸˋˡʭĀʗˡĉՂNjȒŠğʑ뼷ɝŴĶƧħqಌϾrĪǭػ쨵ĖqಌϾrĴ뼷ƣźŴĶԒĞĖƇĬ쨵뼶ӗęĠĀĉĀƫĄ쨰qಌϾrźŴĶԒĞĖŕķ౯ĀЌѠŠԚċЌѠȞײ뼶ȆƻɝӍqۈिrǟħĂċŞҠƣźŴĶԒĞĖƇĬĴ뼷āĶǨīĖĀĄ쨰NJ뼵Ġʻ뼵Ljǥ뼵ݶиĀʇҌŠȱਢɁ뼶
ឧࡢ뼷ભȘʆĉˍĂĀۈिȢćᎴŐ뼷Ʀďě֏ˡĎĸ뼷ۈिŞҠஅƧĂԿԵĈवƺĀęኧ뼷ڇۃŎƼЍĀԄӪӃɯĉՂǡϰ뼶āĶȠƱ뼷ĔĂԿęĀ
ኧďĄࡒĀNJ뼶ȁˤ뼷āĶјǭŗလिNJۈǟħĔĂʿĀǚǦ뼷ŗĸdžفĀƄਬƺ뼶လف˧ǘdž뼷χƎǢĈԣŭĀ뼷ĄġŚŕƳĀهƞ뼷ԵĈqġŚσفƥيrĀݔ؆뼶அƧƜƚॸćॸĂɁƜƚĂƟ뼷фĘĀလفӲ˴ƄΡȸĠɹ뼵śĠɹ૨뼷ĝđħфĪҍ۵ӲĂśȥſƄᐻĀσ뼶ƄΡۈिŞҠƧƍͳ뼷ƄΡȺໆѲĈĠĬϵɘ뼷ۈि˧ăěģăˆϚȺNJĀ뼶
ćĔċˊʃ၅٧ƀ뼷źāĶĎĂŐΥҨqಌϾrĔċӛʚ뼷ĞĂĞǨͳȩĀĖЪĄƇĬ쨵Ⱥǰ뼷ಌϾ˄ăĂǭđᔐ쨱ಌϾģăĂǭ୨ăĻӍ뼶ŮđāĶҕċԳʇĞĂĞ뼷ȺǰāĶƲĐĝŀƜćಌϾƥġ쨰NJ뼵Ĵǎ뼵Ծ뼵ϔϙŠ뼷ĔĂȏŢāĎĸďĄಌϾ뼶ůķƜćȆĪ뼷ƓěŀƜġĀŇƂ뼷ŕȶđĀĄģđΓīΰĢŹ뼶ڒ
Ƿ୯փఔŨ쨗
ಌϾħˀ좄
ŭʃʃ
ǚтƂύĘʄӃɯٲ뼶ɑջ୯ѮąƬϢеϨȉʇĀ
ȶđȡ뼶
$KXGPVUۈि뼷KDVOſŚĂĀۈिϱǭɆ
$KXGPVUۈिĄŗĪƯĀě˴ӍϱǭЋƶɆ
ȱĈŪ
ɽৠ٧elbizeventsasiacom
௱ᅒ
Ѻᙕĉginabizeventsasiacom
ఫઽ
ৠ٧kristiebizeventsasiacom
72JUNE-JULY 2015
72 Chinese Editorial Lettersindd 72 24515 1150 am
73JUNE-JULY 2015
73MAY 2015
ƼЍ˗ՅЌѠ˥ʿಌϾЌѠˡϘċȞײʗ२ĉƯ뼷ħಌϾЌѠǭąƼĤĀԶѤ뼷ģǞơըdž˽ȞײŢƍͳಌϾӃDŽĀăגɸɾ뼶˗ՅЌѠ२ĉƯȜƍͳѲʹȉಌϾժΆʪʸćĂŐ뼷ƯʭѲʹҺʓа뼷ɡӴĀԜӍࠒΙĀ˝ՊƑħϭދ뼶ȮύNjęϙѲʹ+CEQDWEEKѲʹ˄ύʕᘶƋʕǟĀĻːࢬѱΙǝ뼷ĖƋʕďĀՒŞጣ뼷ǞĖƬԐԵ뼷ఁบጣ뼷৯χƯغĉ˴˖뼷ƲĂċժΆĝɩĖߙϜߝ뼶
ć˗ՅЌѠ२ĉƯĘ뼷ȜĈʈʞɩľߙϜাۋĀƯغĉ˴ΏDŽ˖Ӫ뼷ȺġಗĂǩDŽ؈ǂೀ뼵Ăǩೀ뼵Ăǩ˗Յਓĉ˴뼷ŗӍĂǩƼЍਓϢ˖Ӫǀȗ뼷ŴĶȜࡄħਓϢĘԭċȡĀ˖Ӫ뼶źƲʞऒĀਓϢʠߔಌϾӃDŽĀχ₈Ƭʇ뼶
ĤȀะɸľʞĎĢſŚʘ뼵96뼵չՍȓѣ뼵ՍၽݭDŽ뼵ଔӘݭDŽŠײĀӅśଋąύݔƬЌѠמćĤȀะऄЌѠঢ়ډЌťࢨƬЌѠݔDŽĀмȞॏě뼶ćॏěĘ뼷ڏˡߊͳȩˋśଋਓॏ˽מćƼЍĀŕĤмˡ뼶5ampŚܕߝĈՃȓѣ쨞ĤȀะ쨟ɽઠKUCڱӍěجƖҠӍūǕ쨣Ӄɯ뼵ƱůۈGGJCPԶФ뼷ˤơƜƚħęŝՇҜąĂċĻŗःˤιȸ뼵จęĉȱͶŠąݔƬЌѠŕĤƚяĀĂċݘČƯě뼶
73JUNE-JULY 2015
ɾϒǛТঢ়ЌѠמġŕęĀΪӃࢰȞײǛĎӽȜɘɾϒ⏜ࠑ뼶٩ʹćŭũˡ뼷⏜ࠑǛĎӽʇҌȜшĈǎϢӭ뼷˄ѲĈǚϗᤂːƶМĀěڱӍƜƚɁŞ뼷ಗƪċၰěढ़Šċěڱढ़뼶ˤơş֏ϝĄҬŅŭǛТঢ়ЌѠמȉ1TKGPVCN5GC8KNNCUCPFQVGNQORCP[VFڑ፴ৗڱćǘ⏜ࠑũѲ˟ȷǛĎӽЌѠŗĎĀԨĂċϝ뼶
क़Ś쨞OCTCӘЌѠӍʇҌ҈ثQVGNU4GUQTVU쨟ǘඳୌसӘራҠũѲĀ҈ثӘЌѠ쨞OCTC$CPIMQM쨟ć˥ūڏDŽąοȢКĀũˡ౯К뼶҈ثӘЌѠѲĈǎϢӭ뼵Ăċঢ়ډƄ˪േ౸뼵ĂŝʞǘljڝĀЌť뼵ĂċĐɒذƬʇħМƬĀƄჾКၰěढ़뼷ŗӍƪċĠβĨढ़뼶ĠβĨढ़ĀʋύරඌغŪ뼷ĻźӖĀĢƔʾϞɌʭ뼶ب
73 Chinese Sound Bitesindd 73 24515 430 pm
74JUNE-JULY 2015
ŊĈĉĻŗΞĘʄĄĂǝƄՃĻĨ뼵ĠĠӴĀŚęĝ뼶ȺۍĉדĀटĐę뼵ᇱЉĀΝբŠƍͳĀ϶ᇫሊş֏ĀŀƚໆѲȢĄġŚǀ뼶ȮϾĀʁĤҠ뼵ăߟĀĤĐŞઝǒҠĖōǩĀʋභ뼷ĘʄƄĴƄăćᄏƜƺŠŀƯ뼶
ĘʄĨŪħġŚě֏ˡĀȶ뼷פą؈ŠӃɯٲŢ˺ॎӃɯˡӪĀڇŠ؈ॸဩ뼷ԨĂĈϙʲɫĄˬιʘĀşТ뼷ȺˢϞవȘʆęΝ뼶ăΡǷȮċŚŝǝΝśşǡϰĘʄ뼷ĝĨڨǷŗŕŨĀĴǎĖТ뼶ĘʄӃɯٲŚӃɯਇɘǥːϵŀȩФ뼷ύǘĈŎԭħϔϙĀιʘ뼷ĘʄƲŭĝڇۃąƞęՏŚěڱӍ֏זĖĔƀڏDŽ뼷Ȇġďಗą(QTOWNCวݭġŚę˺ظ뼵ցЍ҈뼷ŗӍɩᕹϝĀĘʄŚĴظঌєŠĘʄŚǗΆ뼶
ϝĀŞϯȗȓѣӍƜƚॸȓѣXGPVU6TCXGNUKCƼЍჼƂɽǀȗCZCPVCUWYCPćă΅ǡŗ+ɮŝĀǻśଋąćĘʄڏDŽĀŚě˺Ӄɯűזě쨞+6JKPC쨟뼶Ŵćˈɩ$KXGPVUۈिਲ਼ɝĴȩФ뼷ĘʄćĔŭƀşŀąňęĀȻ뼷ƦؼĝĄŎᇫሊĀƶˋş֏뼶
qŢǘěغڱĎĸ뼷ĘʄĻĸԵĂНĈϙʲɫ뼷ƦؼąƄՃĻĨ뼶פąЌѠƥʋ뼷ĘʄŃĈňĠăǜՏĀɁŞŗӍԵĈȆŞɡĀբžŴĶ˝Պ뼶r
ěڱɁŞҤćĘʄĘʄшĈϿĠęՏě֏Ɂࢰ뼶ĘʄĤŚűז֏ƺĀŚڇۃġķďĄȺġĂċŕԵזӍƜƚɁࢰ뼷ƦؼģĄĠŭĎŚޱǫʕˡѩŞ뼶ĘʄȘűě֏ġķģĄڏěĀז֏ԨĂċډĀŚě֏ɁŞ뼷ƑĄڏѩĂȸ֏ěƂĀχџ˝Պ뼶ԨĂċџলĀɁŞĄĘʄŚěڱġķ뼶ĔċŗڏѩęՏŚěڱ뼵ԄӪΡƦʄʭʋĀěڱġķŞހŝݖઽͲġķ뼷ʁƶdž
Ęʄě֏ˡLjϋ˓ஸ
Ǘ˸뼷ȉʋභоŚӚ౨եȠʫ뼷ιʘѲƶϔŨຂ뼷ŞȗʞīĐћয뼶ěڱġķшĈĂċǚϗːƶМ뼷ĻગĉĀƄჾՏၰěढ़ŠċęŇăDž뼵ɧϜᰋࡊĀĠβĨěڱढ़뼷ߴĈŕϵɘĀƬڐͶՕӍǜཥѲ뼶ˤʋ뼷ěڱġķʭģѲɪĀʁƶեęЌѠ뼷шĈǎբҍϾϢӭ뼷ѲӍěڱԜӝ˖ӪमƼ뼷ĻӖՏĀěڱŠƜƚ뼶qrƼЍΡ뼵2ʠĉěӍͶԉěڱ뼵ljۈिş֏ݭDŽŭěŗӍġŚŭĘʄȘűěũDZȐၰĝćĔƀڏDŽ뼷˄ɩĖƶ뼶
ĘʄŕĤɁࢰ숯숯Śŝě֏ġķ쩑ӅNJǩ؆ħ0CVKQPCNZJKDKVKQPCPF
QPXGPVKQPGPVGT쨞5JCPIJCK쨟뼷Һ؆q0쨞5JCPIJCK쨟r쩓Āśƍ뼷ȜźϿĠۈƖŞҠĀതڌŢƋᓮƔ˫ɡ뼶Śŝě֏ġķύŚŝԄӪˌŠĘʄ؈ʸǟդӚ뼷ɽӚ౨ǚϗħоːƶМ뼷؆Șʆƥŕ뼶ě֏ġķшĈоːƶМĀبʭ֏ɁŠоːƶМĀبʋ֏Ɂ뼶بʭ֏ɁಗċęՏ֏ढ़Šċ٣ܪևŇĀ֏ढ़뼶ƲĂċęՏ֏ढ़ĀǚϗħːƶМ뼷ևŇĀ֏ढ़קːƶМ뼷խǫߴĻˢТ֏ढ़뼶ˤʋ뼷Śŝě֏ġķģѲĈċęŇăDžĀěڱढ़뼷ĻગĂχƁԮĉăDž뼶ǟħϝǡȘʆĘǚϗŕę뼵njːŕƬĀě֏ෞʸɆϝ뼷Śŝě֏ġķנמˀ뼵ઝǒ뼵Ԑߺ뼵ǘĂɆ뼷ŃѲĈѩȓ뼵Ԅˡġķ뼵ɪЌѠDžѲ뼶
Ĉqʁƶแrƥ؆ĀĘʄŗȺযĀęڇۃĀӃɯѺ۷ࡒNJЪጠŗӍՏĀŚě֏ƜƚǡĎڏѩ뼶
ǚтƂ
NJ졿ఫ
74-75 Chinese Cover Storyindd 74 24515 1150 am
75JUNE-JULY 2015
qύǘĈŎԭħϔϙĀιʘ뼷ĘʄƲŭĝڇۃąƞęՏŚěڱӍ֏זĖĔƀڏDŽ뼶r
ːĘʄӃɯٲŚӃɯਇɘǥ
ȞЌѠ뼶ĔŝЌѠŮĈǎϢӭ뼷Ӛ౨ǕǻύĂƁڝƬĀūǕݱɽˌ쨞Ӛǘŭͳ쨟ǨϐӚƦŪ뼶
ĻગĠǩਓϢ뼷ƦؼшĈۍĉٵґĀƬסĐɒذŠʕђĀϜٲ뼷ґʸˈƞՏĀƜƚ뼶ĀѲʹĄǘŗǡΟǼĀϜٲϐҜȥŪ뼷ƧȺŒŞ΄ąˈľŅȉλĎĀȗЯ뼷ŐଟĀŬǰƅ뼶
ԨĂċກĀɁŞקĄк˟뼶к˟ĄĂċמඵӭŠЌťǘĂɆĀ२ĉě˴உǒˌ뼷ŞƳĘʄĀġķŞь뼷ĄĂċʗŦȏˣߜĂċћ뼵뼵ΜĀˬǎ뼶ƜƚॸĻŗಶůĔƀĀˬǎǟħƜƚɁŞ뼷ŕґʸăɸľĉĀƜƚ뼶
ӃɯѺ۷ࡒĘʄшĈযĀ˥ͳΝNJЪጠŠ۵ĠΦࡡ뼷եϒĀՕNJȉŞĤɭɌĀĠƟNJȠઽʸ뼷ŪąĈĀʄ৫NJ뼶ʋභоŚӚ౨űז쨱ĈŎɸľŭĀġŚԽڄӚ౨ȉѲʹɧϜĀԽŠdžͳ΅ăෲĀΝᴂዣχƎঞĄȘʆɯϢĖĘʄĴĀκɯƥŞ뼶ʞǘᐤҠŠ༽ҠĈŎĀࡊŚĀƳߋӭӚ౨뼶ĔȏբžĝĄ˺ॎӃɯͱƜƚǡӍƜƚŶĀŕމŅ뼶
ͻĘʄŮĈŒѧǫԘĀեϒᆶŝԳŠƬďĻˢТĀसӆŠിӆĝĄڏѩě˺ӃɯĴăĻǸľĀӗމƥŞ뼶
ĤNjƄՃĘʄшĈϿĠڏѩęՏŚ֏זŠěڱĀɁŞ뼷Ʀ۵ĠĀϾӍԄӪЌѠģĝшĈϵɘ뼵मĀʗˡěڱѲ뼶ƜƚॸĞߜˣο˩ܪĀɁŞ뼷ĘʄȜĄĆĀŕՊ뼶˝މ
ƜƚॸăҨছ˝Պć06ĘʄڏѩĂɁϜЬƬݔĀ৫Ţ뼶ĔŝΪφĠŭષ۵ĠDŽˡę˺ĀஉǒˌȜ२ĉěǨ뼵ډԐढ़뼵Ќኃ뼵ঢ়ډфŠஉǒˌʪʸħĂɆ뼷ħƲĂʞĎਓǙҜǡǨλĈĀ৫ŢɆԥ뼶உǒˌԵĈĻગĉνӐКٮЌ৫Ţ뼷ͱĉၰěКĀˬǎ뼶ǩŚĀԐढ़ǂೀ)TCPV$TWPUGFGPŃĻħƜƚʔǻǭ˱뼷ŗӖਓϢĀˍ뼶06ĘʄɆƍĀĄћĂƄȕĀȞʞ뼵ՇҜƺŠџݔ뼷ŕґʸ
ćĔƀڏDŽĤмȞşҘě뼵Ĵল뼵ƜƚŶ৫ŢŗӍΡě뼶ǨŗŚōǩȞײƧʑӘϙ뼵ı҈뼵KOO[JQQ뼵ᅱᅧ뼵วѩŴĶĀƜƚ뼶ڏŠɲϜϙĝ˝ՊćĔƀݭ
АҔćĘʄϒʋභƳΟǼĤܪҠʭ뼷๗ŭĘʄȘűڏѩŞĀnjĴѲʹ
74-75 Chinese Cover Storyindd 75 24515 1151 am
76JUNE-JULY 2015
ТŪιͲĔٯĄƦͲȒĀƂ뼷ĻĄۍĉדኁĀĄЌѠӍӃɯ˖ӪˡĀߊӿϰϰఆĨƚȡ뼷ŊĨӍĴŢϢеɘDŽڥɘ뼶뺭
ćǗŔɫ뼵55뼵ȖŠ)EJCVDžǗŔʘԭħşТĀƎĐ뼷ĉȉĉƥǎĀˈਜঞĄӚӐŠάȱͶŕȶđĀƶК뼶Ţǘߊĉ˴Ďĸ뼷ĈąĔȏǗŔʘĀৗՎ뼷ŢϢеɘDŽɘďȻīΜƦͲڏ뼶Ļ뼷ďϝǡĀŰߧƦҶ뼷ЌѠӍӃɯ˖ӪˡĀߊӿڥఆĨƚȡ뼷ŊĨӍĴŢϢеɘDŽٯɘ뼶뺭뺭
२ĉϢе˖ӪĄࢨˡŪβĀȱਢ뼷ਯȺĄćЌѠ˖Ӫˡ뼶ĂŝśɡĀЌѠκΓīƧźĢŹǜതڌŢƋҠŒũĎ뼷ąĢŹŠതćɳ뼷ĈĠɹ쨵ňĠĴȊ뼷ࡍהŢƋĀڌćϢе˖ӪĔċցΆĘ뼷ЌѠߊӿТăĖЌѠćܦΰɌʐਓϢŦƟĀnjː뼶
ͱϿߊĉ˴ˆ˽ɝĂɝĢŹĔċɝʚ쨰ϢеěǂƚȜŀNjιƈāĀʅȁĄƇĬ쨵ȺǰďĄǥʿĀӷݦȱͶŠϢеĀฑࡄʇ뼶ĂҶŗકƥ뼷ЌѠߊӿƙĀĄqӚӐȱͶrĀŀNj뼷ƦăĄڙᆃĀˈ˱뼶
ljĂċߩղϰϰĄŕՋĀ뼶ƜƚغͱϿĄȁħԚċЌѠȞײ뼵ЌѠĀŞžͱȁЌѠǔɘDŽջĤDžʅȁŢԚĂŝЌѠмŀ뼷ȚЌѠߊӿĈޡȉĔǩದćϢеԒͶ뼷ũ˧ȉŴĶӚӐʸǟȱͶ뼶ȚНʥ쨰ăĻŮʘľǗŔɫͱҽƱĎȉϢеӚӐʸǟȱͶ뼶
ſŚʘěڱȉƜƚŭƼЍěڱ٩ԏ뼷ۈिȜҬφڇʠԄӪӃɯɁ뼷ƦԄӪƜƚȜભŕęˌŒ뼶ȁˤ뼷ĞđćതڌպݰĀě֏ˡġŒĂᤋ뼷ЌѠďκӚӐĂжƬΙ뼵ƬвĀߊӿ뼶
ӍĴŢϢеɘDŽɘĄȌīϢеŕĈвĀƶʑ뼶эɘăȚȩФߊĉ˴ŢϢеŠĔඐŀNjĀȶ˸뼷ģĄƬߊĨƺĀƶʑ뼶ĴǎĄȱਢ뼶ȮŕŶĂơȉϢеԒͶĖĪĂơĀɘăˆ˽ɸľċŇĴ뼶ŚʠϵϢеɆԥϯȗශઆȓѣ49QTNFYKFG˥ʿŢۈƖŞҠě֏ˡɘDŽąĂЬз뼷ʪưФĈĀದćϢеĈߊӿȉŴĶɘ쨱ˤʋ뼷ɸľĀߊĉ˴ΞħŮđŴĶιďΚȥŪӪ뼶ĔċƄࡢħۈƖҠĀߊˌǀȗژąܔѧ쨗
ȁˤ뼷ħąŕęՃʇŞƬߊƯě뼷˄ϢеɘĈвॼ뼷κƙĖŗĪڨǴž쨰s đĈࡄNjŠƱķ뼶ǚŢϢеđϭࡄ
Nj뼷ਯȺĄćƸĀľԘġ뼷ϢеňͲďĨƴśĆĄśǘŬķͱĄȩǚˆޚƦǢ뼶ǞĎ뼷ĈƱķƷĨϢеƱ˖뼷ĂϢеƱ˖뼷ĆŪβĀǴĢƔďƬ뼶߀
s ĠɝũǽКʚϝ뼷˄ɑϢеȀŗĸdž뼶ĔĄĂƞڇϢеϨȉƸĀƤƶʑ뼶ĻŗȮqħƇĬr뼵qƧڒr뼵qƇĬr뼵qɑĆffɑгār뼵qĆĀğʑƧrDžɝƶКũ˧뼶
s ĞѩʑdžɃϢеĀѢˆ뼶ϢеƫĆĀɝʚŶ뼷ăđŮĄӕҢćŦƀ뼷ɝȠȱĀɝʚ뼷ĔƟĆĈĻĨȌīϢеŊĈĞĖĀʋĀƱʜ뼷ģĻŗӚӐŐϢеŢĆĀƱķ뼶
s ыħϢеԵĈҲĀʋ˖Ӫ뼶ϔĄҺ˱ĀȅѮѲʹ˖ӪģӖ
ŗźϢеƴīĆňķ뼷ĨdžɃŴĶĀ뼷ȮƦźŴĶŢĆмŀČƗ뼶
s źϢеƢƅĆdžɃŴĶĀ뼶ěڱĉ˴ƼƔdžɃŴĶߊĝЏʫغĀ뼶ȁˤ뼷ժዓȴ뼷ăđǙᛃ뼷ģăđߣŎǟśѢˆ뼶ȮĆĀɝŠɽʪ뼷ϢеĨѿʓƢƅĆĄdžɃŴĶƥǡǨĸĀƸ뼷ƦؼģěźŴĶƴīĆňժķŠůķ뼶
ʘľȉϢеƥǎĀˈਜŠӍĴĀɘ뼷ăȚĻŗźĆŨэТŪιͲ뼷ƑȶđĀĄĻŗƬĆĀߊĨƺŠϢеĀƫǼ߀뼶
JTKUVKPG)COCTTCĄ49QTNFYKFGɽઠ뼶49QTNFYKFGĄĂؽƖҠۈŝŚʠϵĀϢеɆԥϯȗශઆȓѣ뼷шĈο˩ࡒĀě֏ǀԥ뼶˽ȓѣĪĀۈƖҠӿʗɠħϢеǭȉě֏ȠȱĀјƶ뼶٩ƢނŰ뼷ɑˢˈȉJTKUVKPGԒͶ뼶Ǘ쨰EJTKUVKPGICOCTTCNTCYQTNFYKFGEQO뺭
76JUNE-JULY 2015
qɘăȚȩФߊĉ˴ŢϢеŠĔඐŀNjĀȶ˸뼷ģĄƬߊĨƺĀƶʑ뼶ĴǎĄȱਢ뼶ȮŕŶĂơȉϢеԒͶĖĪĂơĀɘăˆ˽ɸľċ
ŇĴ뼶rCHRISTINE GAMARRA
LRA WorldwideɽઠؽƖҠۈ
ƢԺ
76 Chinese Knowledgeindd 76 24515 1153 am
IBC IBTM China ADindd 50 13515 833 pm
ಌϾ٧
7 Sabah Tourism Board ADindd 7 24515 1235 pm
4JUNE-JULY 2015
EDITORIAL ADVISORY BOARD MEMBERS
COVER STORY
12
Shanghai continues to attract business events as it grows in economic stature
and prominence while remaining true to culture and innovation
SINGAPOREEnterprise IT
June 2015 | 26000 pax
MALAYSIA10th Malaysia International Dive Expo
Kuala Lumpur | June 2015
CHINAWasteMET China 2015Shenzhen | July 2015
INDONESIAManufacturing Surabaya Series | Surabaya
June 2015 | 7000 pax
MACAUAsia Pacific Regional Internet
Governance ForumJuly 2015
1312JUNE-JULY 2015 JUNE-JULY 2015
CoverStory
One cannot deny the prowess of Shanghai as a global city As a clear representation of Chinarsquos booming economy its impressive cityscape of skyscrapers and modern infrastructure presents a platform of boundless economic and business opportunities From the bustling Pudong district and the sleepless Xintiandi entertainment district to the renowned waterfront promenade Bund Shanghai is one of the most dynamic cities with no end to experiences
Shanghai continues to perform exceptionally in business events in huge part due to frequent and direct air accessibility from other major cities in the world According to Patrick Chen deputy director of Shanghai Municipal Tourism Administration this convenience makes it effortless for Shanghai to attract prominent events that see visitors pouring in from different parts of the world These include sporting events such as the Formula 1 UBS Chinese Grand Prix and Longines Global Champion Tour as well as the revered Shanghai Fashion Week and the Shanghai International Film Festival
Max Jantasuwan global managing director of destination management company and event company Events Travel Asia was recently in Shanghai earlier this year as a hosted buyer of ITampCM China a business events trade show that takes place each year as part of Shanghai Business Events Weekrsquos strong line-up of programmes Commenting on his experience he shared with Biz Events Asia that Shanghai has changed a lot in the past five years in a good way
Shanghai SurgeS onWordS KriStie thong
ldquoShanghai continues to offer a lot to event planners It is very accessible has opportunities for off-site events and has many local attractionsrdquo Jantasuwan said
aLL the SPaCe in the WorLdLarge-scale exhibition and convention venues are aplenty in Shanghai From the steadfast Shanghai New International Expo Center that has hosted the Motor Show for years to the Shanghai World EXPO Exhibition amp Convention Center situated in the city centre large-scale venues are aplenty
in Shanghai The Shanghai International Convention Center is a venue that has attracted large-scale international conferences and business forums due to its integrated hospitality offering Situated in the heart of Shanghairsquos financial and trade zone Lujiazui and adjacent to the ironic Oriental Pearl TV Tower it offers a five-star hotel with 273 river-view rooms and suites on top of extensive event facilities With a total capacity of 3000 guests through a 4400 sq m pillar-less grand ballroom and 30 multi-functional conference halls it is no surprise the venue has attracted noteworthy events such as the Fortune Global Forum APEC Leadersrsquo
Zhujiajiao ancient water town
Yuyuan Gardens
ThE ChINESE CITY TErMEd ldquoPArIS OF ThE EASTrdquo CONTINUES TO ATTrACT BUSINESS EVENTS AS IT GrOWS IN ECONOMIC STATUrE ANd PrOMINENCE WhILE rEMAINING TrUE TO CULTUrE ANd INNOVATION
ldquoShanghai continues to offer a lot to event planners It is very accessible has opportunities for off-site events and
has many local attractionsrdquo
MAX JANTASUWANManaging directorEvents Travel Asia
Summit the 35th Asian development Bank Council Annual Meeting and the welcome dinner of EXPO 2010
One of its newest venue additions may soon overshadow several competitors in the Asia Pacific market The National Exhibition and Convention Center (NECC) has already attracted much hype within both the domestic and international marketplace calling itself the worldrsquos largest exhibition venue Co-built by the Ministry of Commerce of China and the Shanghai Municipal Government NECC offers 500000 sq m of exhibition space with 400000 sq m indoors and 100000 sq m of outdoor display areas The indoor exhibition space includes 13 large exhibition halls each spanning 28800 sq m as well as three smaller 10000-sq m halls ndash all of which are directly accessible by freight carriers It also has over 60 meeting rooms of different sizes with seating capacities ranging from less than a hundred people to three thousand attendees each NECC is a multi-purpose facility offering more than exhibition and meeting facilities it is supported by a commercial centre three office buildings a five-star hotel conference services as well as international cuisine options and entertainment
out oF the BoXShanghai has a healthy number of exhibition and convention venues and also a plethora of luxury and business hotels that offer impressive and well-utilised event facilities however event planners looking for the unconventional will not have their ideas stifled in Shanghai
Event planners can consider a space like M1NT which is a modern-day members club for classy clientele With a combined offering of a destination restaurant cocktail lounge bar roof terrace and night club it can host
Janet Tan-CollisPresident | SACEOS
CEO | East West Planners
Selina ChavryRegional Director ndash Asia | Pacific World
Damion BreustDirector ndash Head of
Event Marketing Asia Pacific | Barclays
Daniel ChuaManaging Director
AONIA MICE
JAPANThe 15th annual meeting of the
Asian and Oceanic Society for Pediatric Radiology 2015
Tokyo | June 2015
4-5 Contentsindd 4 24515 1131 am
5JUNE-JULY 2015
ISSUEJUNE-JULY 15
AUSTRALIACommunicable Disease
Conference | Brisbane June 2015
SOUTH KOREA Korea World Travel Fair | Seoul June 2015 | 100000 pax
TAIWANComputex 2015 | TaipeiJune 2015 | 4000 pax
42 DelveInto Singapore How the lion city stacks up for
business events BONUS FEATURE Behind the scenes of
Forever Living Global Rally
69 Engage Seoulrsquos first MICE cluster draws
over 2 million
70 Engage A Canadian group gets acquainted
with Hangzhoursquos rich culture and scenic beauty
71 Engage Happy snaps from Wine Down
Wednesday in April
Andrew Chan
CEO | ACI HR Solutions
Deanna VargaDirector
Deanna Varga Consultancy
Sumate SudasnaPresident | Thailand Incentive amp Convention Association (TICA)
MD | CDM Thailand
Ho Yoke PingGeneral Manager Business Events
Malaysia Convention amp Exhibition Bureau
(MyCEB)
Max JantasuwanGroup Managing
Director Events Travel Asia
Daniel AswinCo-founderAbsolutions
6 SoundBites
9 TakingTheLead
10 WebSpace
Exploring different interpretations of luxury
36 TalentAndMentor The challenge of making a right hire in Asia
38 Knowledge With a special luxury-themed issue
comes a surprise in this section
Donrsquot miss our special supplementTHERErsquoS NOTHING LIKE AUSTRALIA
53
4-5 Contentsindd 5 24515 836 pm
6JUNE-JULY 2015
GLOBALSojern a performance and marketing platform for travel brands has released its Q1 Global Travel Insights Report based on the
rigorous analysis of more than 8000 travellerrsquos intent data points Thailand emerges as the only Asia Pacific destination in the top 10 with the United States Spain United Kingdom and Italy among them Tunisia and Egypt (pictured) have suffered the ill effects of a recent terror attack and the announcement of tighter visa rules respectively Interest in Cuba from around the world has also
seen an increase after the easing of US embargo
THAILANDAmara Hotels amp Resorts ventures into Thailand with the soft opening of Amara Bangkok in the neighbourhood of Surawong The hotel features 250 guest rooms a rooftop infinity pool and bar on the 26th floor a pillar-free ballroom with a 46 metre-high ceiling and two function rooms built with glass walls that allow natural light to fill the events space
SINGAPOREMore than 60 industry influencers from a variety of travel management companies and corporate end users ndash including American Express CWT Merck Barclays Bank Sarasin and Shell ndash got a chance to hear from Accor corporate hotel representatives as they shared the latest on the grouprsquos 3700 properties worldwide The event was held in a relaxing but sophisticated setting atop Sofitel So Singaporersquos rooftop bar Lisa Meehan director ndash travel card amp meeting Asia Pacific amp Japan of MSD International GmbH (Singapore Branch) found the event a great opportunity to network and meet with the relevant hotel representatives in the group to learn of the latest happenings at Accor
6JUNE-JULY 2015
68 Sound Bitesindd 6 24515 1132 am
29 Sabah Tourism Boardindd 29 16714 1019 pm7 Sabah Tourism Board ADindd 7 13515 755 pm
8JUNE-JULY 2015
GLOBALFour Seasons has unveiled the hotel industryrsquos first fully-branded private jet upping the ante for a fully immersive luxury experience in the air and on the ground From hand-crafted leather flatbed seats by specialised aerospace Italian designer lacobucci and hand-woven woollen carpeting to fine tableware cosy Mongolian cashmere blankets and cabin crew uniforms no detail has been overlooked in meeting the core objectives of comfort and functionality Personalised service experience comes in the form of 10 Four Seasons trained in-flight crew including an executive chef a sous chef a Four Seasons Concierge and a global guest services manager Each Four Seasons journey includes air travel and ground transportation planned excursions all meals and beverages provided throughout the trip and luxurious accommodation at Four Seasons hotels and resorts around the world
VIETNAMStarwoodrsquos powerhouse brand Sheraton debuts in Danang as a beachfront property Scheduled to open early in 2018 Sheraton Danang Resort will feature 250 guest rooms and boast 1066 sq m of meeting and event spaces including two ballrooms and five meeting rooms The signed agreement with Oriental Sea Villas and Hotel Company Ltd follows closely behind the signing of Four Points by Sheraton Danang late last year
+64The average rate of increase in room rates in Macau for Q1 2015 as compared to the same period last year Macau has been actively developing its business events facilities in order to diversify and avoid over-reliance on gaming revenues Hong Kong and Singapore fall closely behind during the same period with an increase of 20 percent and 18 percent respectivelySource HRS Hotel Price Radar
3582 The number of events staged in Vienna Austria in year 2014 which created more than 17000 year-round jobs Of those events staged 1458 were congresses while 2124 were conferences and incentivesSource Vienna Convention Bureau
NUMBERS
JAPANHilton Tokyo Bay has appointed Neil McInnes as general manager McInnes has over 20 years of experience with Hilton Worldwide He was most recently regional director of revenue management for Japan Korea and Micronesia McInnes has also served as cluster director of business development for Hilton Tokyo and Conrad Tokyo while fulfilling the role of executive assistant manager at Conrad Tokyo As general manager of Hilton Tokyo Bay McInnes will oversee refurbishment to the guest rooms on the sixth and seventh floors of the hotel which are slated to be completed in early June 2016
8JUNE-JULY 2015
68 Sound Bitesindd 8 24515 426 pm
9JUNE-JULY 2015
AMITE RETURNS FOR THE SECOND YEARSingapore MICE Forum (SMF)
2015 is bringing back the Asia
Meeting amp Incentive Travel
Exchange (AMITE) this year a
hosted buyer programme that
connects Asia-based suppliers
with thoroughly vetted buyers
from Europe North America
and for the first time Asia
Pacific The inaugural AMITE
last year delivered 21 buyers
representing USD236 million in
business event contracts from
European and North American
countries and 18 suppliers from
eight Asian countries Held
from June 29 to July 3 2015 at
the Sands Expo amp Convention
Centre SMF 2015 is expected
to welcome 750 business event
professionals suppliers and 550
students to address skills and
knowledge gaps in the industry
through networking and training
workshops
JAPAN The Tokyo Convention amp Visitors
Bureau (TCVB) has won the bid for
the 12th Asia Pacific Symposium
on Cochlear Implant and Related
Sciences (APSCI 2019) The win marks
the first time this symposium will be
held in Tokyo and the third time in
Japan following the one held in Osaka
in 2001 and Kyoto in 1996 Over 800
doctors and scientists including 600
overseas delegates will converge in
Tokyo to attend the symposium on
November 5 ndash 8 2019 at Keio Plaza
Hotel Tokyo Prof T Yamasoba from
AUSTRALIAThe Victorian State Government has
announced an investment of up to
AUD210 million (USD168 million) for the
expansion of Melbourne Convention
and Exhibition Centre (MCEC) in the
2015 ndash 2016 State Budget MCECrsquos
activities contribute AUD580 million
to the economy annually and has
exceeded expectations following the
Victorian State Governmentrsquos previous
investment to build the new convention
centre in 2009 The completion of
MCECrsquos expansion is expected to result
in an additional 74000 international
visitors annually creating hundreds
of jobs and providing an estimated
AUD167 million boost to the economy
The Victorian State Government will
work with Plenary and their partners
to negotiate and finalise the proposed
expansion master plan and reveal its
details in the coming months
the University of Tokyo highlights that
the bid owes its win to the continuing
scientific contribution of Japanese
specialists to the Cochlear Implant
(CI) field and from lessons learnt
after their last bid loss in 2013 The
Tokyo Metropolitan Government and
TCVB lent a hand by providing support
letters from the Governor of Tokyo
and TCVB Chairman and assisting
with bid papers
FROM THE
BUREAUX
9 Taking the Leadindd 9 24515 1133 am
10JUNE-JULY 2015
Are messaging apps the future of social media Social mobile messaging apps such as WeChat Line Kakao Talk Viber and Whatsapp are fast becoming popular in offering services such as news and information gaming and payment
Source The World Bank Group News
Marriott launches events-specific website
wwwmeetingsimaginedcom is an innovative Pinterest-
like site that is also available as an app providing ideas
and inspiration for all types of events
The National Geographic has chosen 24 unique boutique hotels across six continents to be in its new luxury hotel collection one of which is the Kasbah Du Toubkal located in the snow-capped High Atlas Mountains in Morocco
10-11 Webspaceindd 10 24515 424 pm
Alison Taylor fulfils her dreamsStarwoodrsquos senior vice-president of sales heads to the US
What you missed online onWWWBIZEVENTSASIACOM
Singapore extends visa for Chinese nationalsThe validity of these Multiple Journey Visas (MJVs) extends to a maximum of 10 years
10-11 Webspaceindd 11 24515 1134 am
12JUNE-JULY 2015
CoverStory
One cannot deny the prowess of Shanghai as a global city As a clear representation of Chinarsquos booming economy its impressive cityscape of skyscrapers and modern infrastructure presents a platform of boundless economic and business opportunities From the bustling Pudong district and the sleepless Xintiandi entertainment district to the renowned waterfront promenade Bund Shanghai is one of the most dynamic cities with no end to experiences
Shanghai continues to perform exceptionally in business events in huge part due to frequent and direct air accessibility from other major cities in the world According to Patrick Chen deputy director of Shanghai Municipal Tourism Administration this convenience makes it effortless for Shanghai to attract prominent events that see visitors pouring in from different parts of the world These include sporting events such as the Formula 1 UBS Chinese Grand Prix and Longines Global Champion Tour as well as the revered Shanghai Fashion Week and the Shanghai International Film Festival
Max Jantasuwan global managing director of destination management company and event company Events Travel Asia was recently in Shanghai earlier this year as a hosted buyer of ITampCM China a business events trade show that takes place each year as part of Shanghai Business Events Weekrsquos strong line-up of programmes Commenting on his experience he shared with Biz Events Asia that Shanghai has changed a lot in the past five years in a good way
SHANGHAI SURGES ONWORDS KRISTIE THONG
ldquoShanghai continues to offer a lot to event planners It is very accessible has opportunities for off-site events and has many local attractionsrdquo Jantasuwan said
ALL THE SPACE IN THE WORLDFrom the steadfast Shanghai New International Expo Center that has hosted the Motor Show for years to the Shanghai World EXPO Exhibition amp Convention Center situated in the city centre large-scale exhibition and convention venues are aplenty in Shanghai The Shanghai International
Convention Center is a venue that has attracted large-scale international conferences and business forums due to its integrated hospitality offering Situated in the heart of Shanghairsquos financial and trade zone Lujiazui and adjacent to the ironic Oriental Pearl TV Tower it offers a five-star hotel with 273 river-view rooms and suites on top of extensive event facilities With a total capacity of 3000 guests through a 4400 sq m pillar-less grand ballroom and 30 multi-functional conference halls it is no surprise the venue has attracted noteworthy events such as the Fortune Global Forum APEC Leadersrsquo Summit the 35th Asian Development
THE CHINESE CITY NAMED ldquoPARIS OF THE EASTrdquo CONTINUES TO ATTRACT BUSINESS EVENTS AS IT GROWS IN ECONOMIC STATURE AND PROMINENCE WHILE REMAINING TRUE TO CULTURE AND INNOVATION
12-14 Cover Storyindd 12 24515 1134 am
13JUNE-JULY 2015
Zhujiajiao ancient water town
Yuyuan Gardens
ldquoShanghai continues to offer a lot to event planners It is very accessible has opportunities for off-site events and
has many local attractionsrdquo
MAX JANTASUWANManaging DirectorEvents Travel Asia
Bank Council Annual Meeting and the welcome dinner of EXPO 2010
One of its newest venue additions may soon overshadow several competitors in the Asia Pacific market The National Exhibition and Convention Center (NECC) has already attracted much hype within both the domestic and international marketplace calling itself the worldrsquos largest exhibition venue Co-built by the Ministry of Commerce of China and the Shanghai Municipal Government NECC offers 500000 sq m of exhibition space with 400000 sq m indoors and 100000 sq m of outdoor display areas The indoor exhibition space includes 13 large exhibition halls each spanning 28800 sq m as well as three smaller 10000-sq m halls ndash all of which are directly accessible by freight carriers It also has over 60 meeting rooms of different sizes with seating capacities ranging from less than a hundred people to three thousand attendees each NECC is a multi-purpose facility offering more than exhibition and meeting facilities it is supported by a commercial centre three office buildings a five-star hotel conference services as well as international cuisine options and entertainment
OUT OF THE BOXShanghai has a healthy number of exhibition and convention venues and also a plethora of luxury and business hotels that offer impressive and well-utilised event facilities However event planners looking for the unconventional will not have their ideas stifled in Shanghai
Event planners can consider a space like M1NT which is a modern-day members club for classy clientele With a combined offering of a destination restaurant cocktail lounge bar roof terrace and night club it can host cocktail parties of up to 600 guests or
12-14 Cover Storyindd 13 24515 1134 am
14JUNE-JULY 2015
Shanghai Maglev Train Waterhouse Nanjing Road
On the Bund
sit-down dinners of 160 guests Event organisers can opt for food prepared by in-house M1NT chef Grant Brunseden M1NT has hosted and catered for a wide variety of events offering a chic touch to product launches fashion shows training and seminars and after-parties Some brands that have used M1NT for events include Ferrari Hermes Jimmy Choo Chopard UBS and Bvlgari
Situated east of Shanghairsquos old town is The Waterhouse at South Bund which consists of a 19-room boutique hotel and an event warehouse Located in the vicinity of the 2010 World Expo site and next to The Cool Docks cultural hotspot the venue has a disorienting yet refreshing design that charms planners in search of something out of the ordinary
The event venue is a pillar-less multi-purpose space converted from a former warehouse Evoking the buildingrsquos industrial roots the 743-sq m warehouse has a double-storey
ceiling and can be easily reconfigured to cater for all kinds of events and formats It can take up to 800 guests for cocktail parties or 500 guests for banquets
Anyone looking for an exclusive but sophisticated space in the heart of old Shanghai can consider Yong Fu Seventeen A members-only club housed in a private whiskey and cigars bar complete with parquet wooden flooring and comfortable green leather armchairs Yong Fu Seventeen can be hired for events of up to 100 guests with the choice of in-house or external caterers On other days it hosts regular whiskey and cigar tastings vertical wine tastings or oysters and champagne evenings
THE SHOW GOES ONWhile the merits are endless as a global city a metropolis that stays true to its roots is one that visitors return to time and again Shanghai retains its history and culture in landmarks such as the 400-year-old Yuyuan Garden the French Concession Region featuring old European buildings in Luwan and Xuhui and the renowned taoist Chenghuang Temple (also called Yi temple) This culture works as a hook for pre- or post-conference tours or incentive travel programmes Groups can visit medieval water towns such as Zhujiajiao located just 50 minutes away from the city centre by bus or take the maglev high-speed magnetic levitation train to Hangzhou or Suzhou
Oscar Cerezales chief operating officer of Asia Pacific for MCI weighs in
Shanghai has a combination of three pillars 1 It enhances relevant business exchange opportunities 2 It has a consolidated industry community 3 It has a leading positioning in market segments such as
finance real estate healthcare logistics and innovation
WHAT MAKES THE CITY OF SHANGHAI UNIQUE
12-14 Cover Storyindd 14 24515 1134 am
15 Hyatt Westin ADindd 15 19515 751 pm
16JUNE-JULY 2015
Mercato Starling
MERCATO Mercato is an Italian restaurant from three Michelin-starred Chef Jean-Georges Vongerichten Located on the sixth floor of Three on the Bund it boasts stylish rustic surrounds with reclaimed wood and warm leather tones exuding familiarity and a sensual feeling of comfort Looking out of the tall glass windows one will immediately feel directly in the heart of a vibrant city but away from the bustling crowds Famous for its seafood house-made pastas and wood-fired pizzas dishes are presented family style allowing for sharing and sampling a bit of everything Our personal favourite is the spicy salami ricotta cheese and broccolini pizza Mercato can also be booked for intimate dinner events with a separate function menu available
STARLINGStepping into Starling can feel like you are being teleported to Southeast Asia Just down the street from Four Seasons Hotel on Taixing Lu the pub evokes a colonial era through huge retro fans soft lighting and quaint birdcages If you are living in Southeast Asia and need some convincing to check out this joint let the cocktail menu wow you with its rum or gin-based concoctions that consist of spices and tropical flavours found in Southeast Asia One of the must-try cocktails is the spicy Tom Yum Colada made with coconut milk pineapple and lime juice The Pandan Collins and Roasted Pineapple Old-Fashioned are also some interesting options These drinks can be accompanied by familiar tastes such as laksa mango sticky rice or beef rendang ndash courtesy of Malaysian chef Brian Tan
TIAN ZI FANG (ॵŔᇇ)This artistic district is a labyrinth of alleys filled with cafes art galleries art deacutecor apartment blocks and craft stores within the area known as the French Concession Spend some time in some of the art galleries or take a stroll in the elegant French Concession itself ndash a 10 square-kilometre district with old residential buildings and heritage hotels and edifices
MAKE TIME COUNT IN SHANGHAIDO YOU HAVE SOME TIME TO SPARE OR A CHANCE TO MAKE USE OF CHINArsquoS 72-HOUR VISA FREE TRANSIT POLICY WE POINT OUT SOME INTERESTING FINDS IN THE GLOBAL CITY THAT MIGHT BE WORTH YOUR TIME
Tian Zi Fang
16JUNE-JULY 2015
16 Shanghai extendedindd 16 24515 1200 pm
19-20 Sheraton ADindd 19 13515 857 pm
amp
0
lt
amp0
0lt
amplt
amp0lt
19-20 Sheraton ADindd 20 13515 857 pm
21 Macao Economic Services ADindd 21 13515 759 pm
22JUNE-JULY 2015
THE LUXURY
ISSUEWE LOOK AT
WHAT LUXURY
MEANS WHEN
GIVEN OUR OWN
INTERPRETATIONS
TheLuxuryIssue
WORDS EL KWANG
KRISTIE THONG
GINA SIN
22JUNE-JULY 2015
Itrsquos common knowledge that the
demand for upmarket or exclusive
experiences increases as Asia
becomes more affluent The growth
of economies see many corporate
companies rewarding high-achieving
employees in the form of top-notch
luxurious experiences And as a larger
and younger demographic worldwide
becomes richer products and services
work harder to find ways to attract
the elite in an increasingly saturated
market
Proving luxury incentive travel
continues to be in demand
Luxperience a three-day event that
aims to be the platform for luxury and
experiential travel in the Australasia
and Pacific region has seen continued
growth The success of the show has
prompted organisers to include a new
program within Luxperience tailored for
business events this year Event buyers
will be able to identify new opportunities
within the luxury travel industry for
incentives or exclusive events while
exhibitors will have a bigger platform
to provide innovative solutions for
meetings and events
Event planners specialising in luxury
experiences are now looking beyond
luxury products Clients are asking for
unique money-cannot-buy experiences
Many of us consider luxury to be in the
form of expensive items and exclusive
retreats while others believe it can
be the simpler intrinsic things in life
that are often overlooked However
we choose to define it one quote by
Karoline Huber of IWC Schaffhausen
(published by Boyden Global Executive
Search) sums it up well ldquoLuxury is
based on emotion and it is people who
create emotional differencesrdquo
22-33 Luxury Issueindd 22 24515 1137 am
23JUNE-JULY 2015
TheLuxuryIssue
OSAKA ndash
JAPANrsquoS SECOND
LARGEST CITYCurate a stellar city adventure in
Osaka and check the next residential
conference or incentive into the 160-
room St Regis Osaka Located on
Midosuji Avenue the Ginza of Osaka
where luxury international fashion
labels reside the purpose-built
five-year-old hotel is the epitome of
luxury Ease delegates into the hotel
with its signature afternoon tea or a
rejuvenating treatment in the Iridium
Spa featuring Sothys Paris
Witness the daily champagne ritual
held in the outdoor Zen garden adjacent
to the lobby on the 12th floor before
heading to The St Regis bar for a glass
of Shogun Mary the hotelrsquos concoction
of the Bloody Mary cocktailThe
THE LUXURY OF CULTURE BRINGING THE BEST OF TWO JAPANESE
LUXURY INCENTIVE CITIES THROUGH THE
CONDUIT OF CULTURAL EXPERIENCES
WORDS EL KWANG
welcome reception can either be held
in the 210 sq m Astor Ballroom or in
Italian restaurant La Veduta or French
bistro Rue drsquoOr Start the next day with
an official meeting agenda in the Astor
Ballroom which also has optional
breakout spaces in the four meeting
suites on the dedicated events floor
With its easy access team-building
activities are in abundance Visit the
190-year-old Kuromon Ichiba Market
for arguably one of the best Japanese
food and seafood in Osaka Another
fun activity for all ages is a visit to
the Momofuku Ando Instant Ramen
Museum where delegates get to
understand the history behind this
post-WWII invention try their hands at
making it and design their own ldquocup
noodlerdquo Those keen to learn more
about the Japanese culture can take a
private behind-the-scenes tour of the
Yamamoto Noh Theater built in 1921
Planners can have the option of having
performers hold coaching sessions
for delegates on the actual performing
stage The art form has been recognised
as a Japanese intangible heritage
in 2006
End the program in Kyoto with some of
the cityrsquos best retail shopping before
bringing delegates to Kyoto for more
cultural elements
The Astor Ballroom of The St Regis Osaka The Library Suite Meeting Room
ldquoAt both The St Regis Osaka and
Suiran The Luxury Collection
Kyoto we believe in assisting our
clients in curating memorable and
experiences that are unique to our
brands The Luxury Collection is
about travellers collecting local
and authentic experiences Let our
hotels be your guiderdquo
FAY-LINN YEOHBrand Director
The St Regis and The Luxury Collection Food amp
Beverage Marketing Asia Pacific
Starwood Hotels amp Resorts Worldwide Inc
23JUNE-JULY 2015
22-33 Luxury Issueindd 23 24515 1137 am
24JUNE-JULY 2015
Suiran a Luxury Collection Hotel Kyoto
HISTORIC KYOTOThere are many forms of relaxation and recovery in the world of luxurious experiences Some prefer retail therapy while others opt for a digital detox by staying in a luxury hotel or resort Embracing and experiencing the traditional Japanese culture and historic sites may reap benefits beyond soul searching Its cultural myths and spiritual integrity continue to distract global visitors from their day-to-day worries a true time out in Kyoto whilst stepping back in time
A 13-minute bullet train ride takes you from the buzzing city centre of Osaka to historic Kyoto the former capital of Japan for 1200 years According to the Kyoto Convention Bureau the ancient city is the cultural heart of Japan It has 17 UNESCO World Heritage Sites on a cityscape dominated by 2000 temples and shrines
SUIRAN A BRAND NEW BREATHING SPACE On the vibrant side of the Hozu River resides the brand new Suiran a Luxury Hotel Collection Kyoto As the first luxury collection hotel in Japan this hotel is perfect for exclusive management retreats or complete hotel book-outs Upon entering the main gates of the 39-room hotel a purposefully-laid footpath leads you on a tranquil trek through a Saryo Hassui cafeacute overlooking the river and misty Arashiyama hills and the hotelrsquos enchanting garden before bringing you to the hotel reception
Off the main reception desk is a 100-sq m Akane function room perfect for intimate welcome dinners of up to 48 guests Enjoy an authentic Geisha performance one of Japanrsquos indigenous wonders Unfulfilled meeting agendas or higher-level business planning can be carried out
in the unobtrusive meeting room or in the smaller 18-sq m Shogetsu room a less formal traditional Japanese setting that comes with its own bathroom and outdoor garden
The luxurious and spacious guest rooms were designed with traditional motifs such as the culturally significant cherry blossom hues in spring and the lush verdure in summer The carpet is a reflection of moonlight ripples on the Hozu River The superior rooms on the upper levels offer views overlooking the hotelrsquos foregrounds and its peaceful mountain and river surrounds whilst the ground floor Yuzunoha deluxe terraces consist of outdoor air baths (onsen) complete with retractable private screen doors for a soak under the healing sun
RECOVERY THROUGH THE ARASHIYAMA CULTURAL HUB The hotelrsquos concierge can assist in designing a customised menu in the hotelrsquos Kyo-Suiran restaurant (a restored building from its 1899 version) or an indigenous exploration of the Arashiyama village located near the hotel Engage the strength of the young and energetic team of ldquoJinrikishardquo which are beautifully-
24JUNE-JULY 2015
Sight-seeing on Jinrikisha
A dish from Kyo-Suiran Restaurant Authentic Geisha performance in Akane function room
22-33 Luxury Issueindd 24 24515 1137 am
25JUNE-JULY 2015
designed small two-wheeled rickshaws and embark on a tour of famous Kyoto landmarks surrounding the hotel Cross the Togetsu (crossing moon) Bridge and visit the Tenryu-ji Zen Temple established in 1339 by shogun Ashikaga Takauji in memory of Emperor Go-Daigo Existing buildings were restored to their closest originals after having gone through eight fires centred by a Zen garden displaying the balance of Yin (rocks) and Yang (water)
The hotel can work with the temple to organise activities such as meditation and hand-copying of sutras This is certainly a place to recharge and restore inner harmony after a productive conference in Osaka Equally wondrous is a Jinrikisha ride around the Arashiyama Bamboo Grove which is a popular site for photography The fresh air along with the staggering height and intense green hues of the bamboo makes one feel that all troubles will eventually come to an end
EXPLORING FURTHERVenture further into other parts of Kyoto Check out the must-see Fushimi Inari Taisha a Shinto shrine dedicated to the gods of rice and sake famous for its two-hour hiking path through the Senbon Torii shrine gates outlined by red overarching frames and fox
sculptures holding a key in the mouths for the rice granary
Head over to Gion district and let your imagination go back in time as your stroll through the alleys of old tea houses some of which are now converted into stylish restaurants and retail shops like Leica As Gion is known as the geisha district it is not uncommon to see Geiko (professional geisha) and Maiko (apprentice) throughout the day There is a large variety of retail shops selling Japanese incense tea and arts and crafts such as ldquokanzashirdquo an ornamental hairpin Rest your feet while indulging in an epicurean experience at the Shimogamo Saryo restaurant set in a
traditional Japanese house since 1856 Post-dinner head for some Japanese sake tasting at Machiya in Gion
BEFORE FAREWELLBid farewell to Kyoto on a high note by planning a series of cultural team-building activities with the Suiran hotelrsquos concierge Team members can embark on a traditional Kyoto sweet-making (Kyo-Gashi) activity conducted by 260-year-old family business Tawaraya Yoshitomi or try Ikebana the age-old Japanese art of flower arrangements End the team-building activities with a traditional tea ceremony and learn how to receive and appreciate a cup of tea in the hotel garden
Team bonding is a crucial component of incentive trips Asians culturally bond over meals Consider organising nightly supper sessions of Japanese Ramen where delegates get to try and compare ramen from different ramen shops Or drive a ldquobest ramen eatingrdquo photo competition through social media channels
RAMEN BONDING
Arashiyama Bamboo Grove
Traditional tea ceremony
25JUNE-JULY 2015
Kyo-Gashi making Sake tasting
Superior King Room at Suiran
22-33 Luxury Issueindd 25 24515 1138 am
26JUNE-JULY 2015
Do you believe there are moments when we can feel the physical halt of time Moments where the rush of everyday life and work commitments take a backseat giving in entirely to a view or feeling so mesmerising it overwhelms you Moments where personal problems cease to matter albeit for a brief moment for the magnitude of your problems feels insignificant in comparison
For me it took standing at the West end of Angkor in Siem Reap and taking in the view of Angkor Wat in its full glory A sharp intake of breath as I marvelled at the workmanship of the intricate Khmer architectural carvings on the walls and pillars constructed in a century that did not have the tools and technology we have today Like all tourists in Siem Reap visiting Angkor Wat was one of the first things on the list Leak the helpful guide assigned by DMC Asia Expeditions explained that Angkor Wat is only one of the many religious monuments in the Angkor area a huge archaeological park that spans 400 square kilometres It comprises a hefty number of remains of the different capitals of the Khmer Empire from the ninth to the 15th century Once a Hindu and later a
Buddhist temple Angkor Wat was built in the 12th century and remains as the only religious centre in the area
After emerging from an extensive brand transformation from micenet ASIA to Biz Events Asia that left us excited satisfied but mentally drained I jumped at the opportunity of visiting Siem Reap in Cambodia a place I knew close to nothing about Siem Reap may be an emerging destination but it is already filled with tourists due to its rich line of historic and religious artefacts The best jobs locals can have in Siem Reap are the ones directly fuelled by tourism ndash as tour guides and in hospitality The high proficiency of the English language spoken everywhere is also a true sign of a thriving tourist destination in Southeast Asia
TheLuxuryIssue
THE LUXURY OF TIME
RETRIEVE LOST TIME AND ALLOW FOR TRUE INCENTIVE CONNECTIONS
THROUGH THE HISTORICAL BEAUTY OF SIEM REAP
WORDS KRISTIE THONG
Ta Prohm
26JUNE-JULY 2015
22-33 Luxury Issueindd 26 24515 1138 am
27JUNE-JULY 2015
27
LE MERIDIEN ANGKOR Despite the lack of existing MICE
infrastructure Siem Reap remains a
viable option for meetings and incentive
programs with its can-do attitude
These are the sentiments of Dennis
Kam director of sales and marketing
at Le Meridien Angkor He shares that
the hotel hosts up to four international
corporate groups a month of which
most come from Singapore China and
Thailand Besides the 200-guest Tara
Ballroom the hotel has an impressive
and well-landscaped garden that works
well for al fresco cocktail parties and
gala dinners of over 1000 guests The
lobby can also be easily taken over and
transformed to the requirements of
the event organiser A popular choice
is having a dinner hosted at a temple
where the hotel has hosted smaller
groups of under 100 guests at the
Kraven temple complete with stunning
lights and warrior dancers
ASIA EXPEDITIONSIn an exotic destination like Siem
Reap it takes a trustable destination
management company to ensure
everything goes according to plan I had
a guide who would go the extra mile to
accommodate any last-minute changes
and knew exactly where to take me
when I asked for something out of the
norm or local Apart from Cambodia
Asia Expeditions has a presence in
Myanmar Laos and Vietnam
SHINTA MANI FOUNDATIONSiem Reap is an ideal destination for
corporate groups looking for a cultural
incentive experience with a strong
CSR element Hiring the local Phare
Circus troupe for an event allows
groups to tick off their CSR KPIs Many
hotels also work with non-government
organisations that help support the local
community ndash be it through education
training or employment The Shinta
Mani Foundation is a registered local
NGO that focuses on three core areas
education small business start-ups and
health care On top of donations USD 5
from a nightrsquos room rate at the luxury
boutique Shinta Mani Club or Resort is
donated directly to the foundation
AN INCENTIVE OUT OF SIEM REAP
The same feeling of time stopping was
experienced through the hours spent
exploring sites such as Bayon Temple
and the ruins of Ta Prohm ndash a temple
made famous by Angelina Jolie in Tomb
Raider We also headed up to the Kulen
Mountain which is not just a popular
tourist site but where many locals visit
during the weekends to relax or swim
under the waterfall
In a beautiful destination like Siem
Reap we are naturally inclined to
switch off making connecting with
onersquos self possible It is where the 24
hours in a day pass seemingly slower
as though the seconds match the pace
of a calmer beating heart Without the
usual modern worries it also motivates
incentive delegates to truly connect
with each other making incentive
programs worth every penny spent
View of Angkor Thom Temple Angkor Wat
Banquet dinner at Kravan Temple
27JUNE-JULY 2015
22-33 Luxury Issueindd 27 24515 1138 am
28JUNE-JULY 2015
Depending on perspectives luxury
can mean catering to an upmarket
audience or simply having the luxury of
space and time and a chance to take a
breather and relax We learnt recently
that Singapore-based Saakalya Travel
is unique in the way that it provides
these luxurious simplicities to busy
professionals away from the bustling
and sometimes chaotic cities to some
of the most beautiful and culturally-rich
destinations in Southeast Asia
The duration of the trips is kept short
and hosted during the weekends so that
they do not eat into the limited time of
busy professionals but yet sufficient
in providing a deeply refreshing and
rejuvenating experience Luxury is what
enriches us be it physically mentally
or spiritually Its value can be found in something true and pure whether that
is attributing significance to the time
and dedication spent on hand-crafting
deacutecor as with the Saakalya Collection
or indulging in beautiful open spaces
of scenery The concept of luxury is a
wholly personal perception
Travel experiences at Saakalya are
centred on somewhere new and
something different Bali is the current
destination that Saakalya explores
with access to a richer variety of
areas and opportunities built on the
connections of Saakalyarsquos managing
director Alexandra Schmutterer
Locations are curated through the
knowledge of locals working alongside
Saakalya to embrace the concept of
TheLuxuryIssue
INTERPRETATIONS OF LUXURY TRAVEL
NOT ALL THAT GLITTERS IS GOLD IN LUXURY
TRAVEL SOMETIMES ITrsquoS JUST A BREAK FROM ALL
THE DEADLINES YOU MAY OR MAY NOT HAVE MET
AND THE LUXURIES OF BEING ABLE TO ENRICH
THE BODY MIND AND SOUL IN TRAVELWORDS GINA SIN
holistic travel Each trip only allows
for up to a maximum of 12 people
in order to maintain an exclusive
and personal experience The
variety of experiences planned
around tranquil surroundings has
been designed to encourage new
passions such as arts cooking wine
tasting (you may be surprised Bali
does have a winery) or yoga taught by
world renowned instructors Guests
will also stay in personal villas in a
luxurious resort maintaining the
feeling of exclusivity and privacy
In pursuit of more exclusive and
unconventional destinations works
are also currently underway to
create such experiences in Thailand
22-33 Luxury Issueindd 28 24515 1138 am
My Magnifique VoyageMy Magnifique VoyageMy Magnifique VoyageMy Magnifique VoyageMy Magnifique VoyageMy Magnifique Voyage
Grand Ballroom
Th e Grand Gamelan
Luxury Pool AccessLuxury Pool Access
SETTING THE STAGE FOR INSPIREDMEETINGStrade AT SOFITEL BALI NUSA DUA BEACH RESORT IS AN INNOVATIVE SET OF VENUE CHOICES THESE COMPRISE 12 FUNCTION ROOMS INCLUDING 2 BALLROOMS ALL OF WHICH ARE WELL-EQUIPPED AND FEATURE NAMES THAT INVOKE DEEP BALINESE MEANINGS AND ENDLESS INSPIRATION YOUR PERSONAL INSPIREDMEETINGStrade PLANNER WILL HELP YOU CREATE A TRULY UNIQUE OCCASION DISCOVER ALL OUR MAGNIFIQUE ADDRESSES IN OVER 40 COUNTRIES ON wwwsofitelcom
DISCOVER OUR MAGNIFIQUE ADDRESS IN BALI
My Magnifique VoyageMy Magnifique VoyageMy Magnifique VoyageMy Magnifique VoyageMy Magnifique VoyageMy Magnifique Voyage
SOFITEL BALI NUSA DUA BEACH RESORT
MAGNIFIQUE EVENTS
TAILOR-MADE MEETINGS IN A STUNNING BEACHFRONT SETTING
KAWASAN PARIWISATA BTDC LOT N5 NUSA DUA
BALI 80363 INDONESIA - TEL (+62) 361 849 2888
H9078SOFITELCOM
JOIN OUR GLOBAL LOYALTY PROGRAMAT ACCORHOTELSCOM
29 Sofitel Bali ADindd 29 16515 652 pm
30JUNE-JULY 2015
LUXURY AT SEATHE GOLDEN AGE
OF SAIL STEALS THE LIMELIGHT AT A RECENT
OFFICIAL MEDIA LAUNCH OF ROYAL ALBATROSS IN
SINGAPORE
WORDS GINA SIN
Some have always seen the appeal of having events held near water whether
it is an outdoor poolside cocktail event or a networking party on a dockside yacht
against the sunset Royal Albatross originally built in 2001 and later acquired
by Tall Ship Adventures Pte Ltd is the latest attention grabber for business
events in Singapore
Once a traditional sail training ship Royal Albatross exudes sheer luxury with its hard-carved wooden interiors sturdy
aluminium masts 22 majestic sails and 60000 LED lights customisable to 512 colours It can accommodate just shy
of 150 guests for day sailing or over 200 guests berthed
The media launch perfectly encapsulated the experience of being on the ship We went on a tour of its 185-square metre
upper deck Grand Salon and five ensuite cabins and enjoyed cocktails and canapes
specially prepared by Clubvivre We watched its crew climb the shiprsquos masts
in preparation for a ride out to Lazarus Island where fire-eaters gave us a warm
welcome and a delicious satay (barbequed meat on sticks) buffet awaited us We
headed back to reality eventually but not before everyone was handed flutes of
bubbly to end the beautiful night
Delve into Thailandrsquos spiritual culture at the Erawan Shrine located in the heart of Bangkokrsquos Ratchaprasong precinct on Ratchadamri Road Proceed with a stop at Grand Hyatt Erawan Bangkok a renowned luxury hotel located just next to the shrine
Despite a lobby constantly abuzz with activity it induces a calming effect on arrival as the fragrant air-conditioned setting cools you down The newly-refurbished guest rooms showcase residential-styled amenities making delegates feel right at home ndash perfect for residential conferences and events The hotel offers event planners an incentive to a rejuvenating experience at the tranquil isawan Residential Spa amp Club
While ldquooptionsrdquo is a key component with creative event buyers the hotel offers a high-end board room a grand ballroom with an eight-
metre-high ceiling as well as The Campus event space which continues to draw hot demand since its launch in 2009 A Singapore-based corporate event specialist feels The Campus ldquoprovides a fun environment that inspires creativityrdquo where delegates can relax and be themselves contributing to ldquobetter communications at an eventrdquo Due to its unique setting The Campus has also started to attract banquets and weddings
With the rise of smaller-sized events and incentive groups ldquothe residencerdquo offers a New Yorker-designed executive residential-styled setting Whether itrsquos pre-event drinks in Apartment 305rsquoS own Gallery or breakout creative sessions in any of the other four luxurious event rooms ldquothe residencerdquo provides a unique environment for planners with the objective to strengthen team spirit and enhance relationships
TheLuxuryIssue
LUXURY IN THE HEART OF BANGKOKEXPERIENCE THE LUXURIOUS FEELING OF SPIRITUALITY COMBINED WITH A HOTEL THAT KNOWS EXACTLY WHAT EVENT PLANNERS NEED
WORDS EL KWANG
The Campus
Royal Albatross
22-33 Luxury Issueindd 30 24515 1138 am
31JUNE-JULY 2015
TheLuxuryIssue
Major hotel chains and their rapid growth in the Asia Pacific region have always gotten most of the attention in business events The rise of independent hotels however has been evident in recent years as the category gains more prominence A Biz Events Asia survey conducted in May revealed that the majority of respondents (95 percent) are interested in independent hotels due to their unique product offering
ldquoTravellers today are looking for authentic and memorable experiences where travel is aspirational and luxury is defined by personal life and style preference at any given time in your liferdquo says Josephine Lim managing director of South East Asia for Preferred Hotels amp Resorts
ldquoIndependent hotels are often borne from entrepreneurial hotel owners with a passion for the art of hospitality They deliver the authenticity of a destination ndash featuring the unique characteristics of specific cultures within their own brand of hospitality that allows discerning travellers to lsquolive like the localsrsquordquo she adds
Also playing a significant role in the rising trend is a growing demographic of high-earning millennials with sizeable disposable incomes looking for exclusivity in cooler trendier and off-beat experiences
ldquoIndependent hotels pay a lot of attention to detail and design aesthetics Though some of them may be smaller the experience is often different and more magical I tend to stay in such hotels if I want a different experience they tend to feel more luxuriousrdquo says Jeanne Hong a 35-year-old finance professional who is also the
THE LUXURY OF AUTONOMY
INDEPENDENT HOTELS OFFER OFFBEAT OR EDGY LUXURY
EXPERIENCES BUT HAVE THEY GAINED THE TRUST OF EVENT
PLANNERSWORDS KRISTIE THONG
The Dhara Dhevi Chiang Mai
31JUNE-JULY 2015
22-33 Luxury Issueindd 31 24515 1138 am
32JUNE-JULY 2015
co-owner of The Snack Guru an online store selling healthy gluten-free snacks
Putting independent hotels within a single alliance has long been industry practice and there are many benefits to doing so An independent hotel under a company like Small Luxury Hotels of the World or Preferred Hotels amp Resorts can save costs by easily tapping into the hotel companyrsquos global distribution channels gain awareness through joint marketing efforts or build continued satisfaction with the companyrsquos loyalty program While individual properties may be overlooked when pitching for corporate business joining a hotel company offers them tender opportunities with multi-national corporations
These independent hotel companies have been gaining traction Worldhotels welcomed seven new members in the first quarter of 2015 adding to its portfolio of nearly 500 properties worldwide Small Luxury Hotels of the World has announced at least eight member hotels and resorts of which several will be opening throughout the year Meanwhile Preferred Hotels amp Resorts introduced six new properties ideal for the business events market that will be scheduled to launch by the end of 2015
A CHAIN GOES FREEIn early 2015 Starwood Hotels amp Resorts announced the launch of its 10th brand that now falls within its extensive portfolio Tribute Portfolio promises owners Starwood Preferred Guest (SPG) members and guests
the ability to ldquostay independentrdquo with a selection of independent upscale hotels in high-demand destinations While falling under the new brand name the independent hotels within the portfolio will maintain their own unique identities and continue to promise boutique service
Adam Aron chief executive officer of Starwood adds that the mission of the new brand is to ldquobring great hotels in great destinations to loyal SPG members who make up more than half of all Starwood staysrdquo As with Starwoodrsquos other nine brands SPG members will be able to earn and redeem Starpoints at Tribute Portfolio hotels and enjoy in-hotel elite tier benefits such as upgrades welcome amenities late check-out and more
NUMBERS FROM THE SURVEY
LEADING HOTELS OF THE WORLD SMALL LUXURY HOTELS OF THE WORLD
95list something new and unique product offering as reasons why they will go for an independent hotel
35 will take into consideration loyalty programs when considering the use of an independent hotel
Event planners have stayed with a member hotel in these hotel companies at least once
ITrsquoS ABOUT THE SERVICEThis recent development from Starwood may put independent hotel companies on alert in particular due to Starwoodrsquos strong and global branding as well as its loyalty program While many independent hotel companies offer some form of loyalty program most are only beginning to find a footing with loyalty programs specifically for event planners Elaine Macy senior vice president group sales for Preferred Hotels amp Resorts revealed that a meeting planner loyalty program is currently undergoing a Beta testing in North America under iPrefer the companyrsquos point-based guest loyalty program It was introduced in early 2015 to offer planners points for actualised revenue from rooms booked
Royal Palm South Beach Miami Starwoodrsquos first Tribute Portfolio feature hotel
22-33 Luxury Issueindd 32 24515 1138 am
International Starfor Leadership
in Quality Award 2013Gold Category
Certificate of Excellence2014 WINNER
One World Hotel
Find us on
first avenue bandar utama city centre 47800 petaling jaya selangor malaysia toll free domestic 1300 88 7888 toll free international 1800 88 7888tel 603 7681 1111 fax 603 7681 1188 email enquiryoneworldhotelcommy website wwwoneworldhotelcommy
Half Day Meeting Package from RM218 per person per day
Full Day Meeting Package from RM228 per person per day
2015 Meeting Packages
Meeting faci l i t ies recognised by the world
At the 5-star One World Hotel you can expect ample space luxuriously appointed with spectacular chandeliers and state-of-the-art facilities including simultaneous interpretation system live feed facility and mood lighting with variable colour setting and free Wi-Fi However what makes corporate functions here extra special is the opportunity to put fun back into functions
Anythingrsquos possible in One World To add some excitement to your next event speak to our Conventions and Events team today at 03-7712 2289 or email cneoneworldhotelcommy
Prices are in Ringgit Malaysia and inclusive of 10 service charge and 6 goods and services tax
ldquoTravellers today are looking for authentic and memorable experiences where travel is aspirational and luxury is defined by personal life and style preference at any given time in your liferdquo
JOSEPHINE LIMManaging Director of South East AsiaPreferred Hotels amp Resorts
at member hotels and already has more than 550 planners enrolled
Perceptions of service standards and event delivery also differ According to survey findings perceptions are pretty much split down the middle when it comes to concerns over an independent hotelrsquos brand standards in event delivery
While some believe the use of an independent hotel for an event may ldquonot be able to benefit from the established international image of hotelsrdquo others feel they offer a less mainstream and more intimate touch while not compromising on service standards Many will take to leisure-focused research through sources like TripAdvisor or rely on word-of-mouth to gauge standards of an independent hotelrsquos ability to host events Some however feel that the overall experience is dependent on the staff and service standards and do not take into account the hotel status
22-33 Luxury Issueindd 33 24515 1138 am
34 Luxperience ADindd 34 13515 841 pm
35 Pullman Bangkok King Power ADindd 35 19515 758 pm
36JUNE-JULY 2015
TalentAndMentor
There is no argument ndash talent is one of the most common and hottest buzz words in business events and hospitality While many companies experience what appears to be a talent crunch in Asia one professional who has spent years in talent assessment and human capital strategies suggests the ldquoright fitrdquo might be the bigger issue
Thomas Wai director for Asia Pacific at Talent Plus Inc says the challenge of identifying engaging and retaining talent differs for a region as large and diverse as Asia Pacific With his work bringing him to over 30 cities in China including the third and fourth tier cities Wai has met ldquogreat people who are driven honest and hardworkingrdquo and seen career fairs in Shanghai filled with tens of thousands of candidates expressing genuine interest Identifying talent is likely to be an issue here according to Wai and the question companies should be asking is if there is a structured and effective interview system in place to identify the right talent
For mature cities such as Singapore and Hong Kong talent retention is at play
ldquoUnfortunately many organisations do not pay sufficient attention in re-hiring their people They pay little focus in developing their potential They focus on peoplersquos weaknesses rather than setting them up for success As a result talented people leave the organisation and recruiters assume that they cannot find people to join themrdquo Wai says
ITrsquoS NOT ABOUT THE MONEYThere is a misconception that salary compensation and benefits are the most crucial investments in employment or talent retention While they used to be the key elements to attracting and retaining talent evolving socio-economic factors along with a thirst for information and constant change brought on by the Internet age have shifted mindsets of working professionals Wai calls monetary benefits ldquosatisfiersrdquo but not motivators
ldquoThe key motivators to truly engage and help us to getting and retaining our performers are recognition one-on-one time mentoring setting them up for success paying attention to them listening to their physical and emotional needs helping them to become significant and allowing them the freedom to be the very bestrdquo he says
We are well aware that a sustainable work force be it in the West or Asia Pacific starts from the top And it may be the hardest but most rewarding step Top leadership will first need to show commitment in building a talent-based culture and demonstrate that they care about their people
ldquoThen you need to understand the DNA of your top performers decode and understand what makes your successful people successful Use these DNAcharacteristicstraits to create an interview as part of your selection consideration when you are considering new candidates or promoting from withinrdquo Wai says
THE LUXURY OF TALENT
SCRAP THE IDEA OF A TALENT CRUNCH WE HAVE THE TALENT IN ASIA BUT DO WE KNOW HOW TO
GET THE RIGHT HIREWORDS KRISTIE THONG
36JUNE-JULY 2015
It is useful to evaluate his potential so as to help him with his blind spots while putting focus on his strengths
On top of constant and open communication Wai recommends ldquostay interviewsrdquo These interviews recognise the achievements of employees and identify subsequent steps for growth
ldquoThis way you would have a better chance of creating a sustainable work force for the future state of your organisationrdquo Wai adds
SUCCESS SHOWSA sustainable workforce translates to a successful business Wai cites the example of the Capella Hotel Group where its property in Singapore continues to enjoy one of the highest occupancy rates since its opening six years ago When the group took over the Ritz-Carlton property in Bali it enjoyed the ldquobest year ever after 17 years in businessrdquo Founder Horst Schulze was quoted in an interview saying itrsquos all about the right hire
ldquoWhat a customer wants is no defects timeliness and caring service How do I know my front office manager is taking great care of my guests I can ensure this by selecting the right talent Somebody that has it in themrdquo
The effect flows through every aspect of the business
ldquoYou could see the positive results from their high level of guest satisfaction guest retention employee satisfaction and ultimately financial rewards for the owner and investors as wellrdquo Wai says
36-37 Talent and Mentor Thomas Waiindd 36 24515 1140 am
37JUNE-JULY 2015
37
ldquo
ldquoThe key motivators to truly engage and help us to getting and retaining our performers are recognition one-on-one
time mentoring setting them up for success paying
attention to them listening to their physical and emotional
needs helping them to become significant and
allowing them the freedom to be the very best
THOMAS WAIDirector Asia Pacific
Talent Plus Inc
37JUNE-JULY 2015
szlig8QGHUVWDQGERWKWKHLUtalents and desires and their weaknesses and blind spots
szlig)RFXVRQWKHLUWDOHQWVDQGcreate platforms for them to exercise their strengths
szligHHSDQRSHQGRRUSROLFIRUyour teams to approach you with concerns suggestions and innovative ideas for growth
szligQGLYLGXDOODFNQRZOHGJHtheir hard work and achievements do it timely and sincerely
szlig5HPHPEHUWRWDNHWKHWLPHto understand why a team member would make the decision they made and why instead of rushing to judgement about a decision
KEEP THE MOTIVATION
36-37 Talent and Mentor Thomas Waiindd 37 24515 1140 am
38JUNE-JULY 2015
Knowledge
IT MAY SEEM OBVIOUS BUT THE STARTLING TRUTH REVEALS A GAP IN HOSPITALITY SALES TEAMS AND THEIR ABILITY TO FOLLOW UP
In this day and age of email SMS Twitter and Gchat personal contact is still the most important way to build relationships In a world of ever-increasing automation and impersonal service a hotel must distinguish itself from its competition Hospitality sales teams need to realise that product and price are very similar in todayrsquos market What will be the clientrsquos reason for awarding a piece of business The relationship with the customer and the loyalty built up over time Hospitality
38JUNE-JULY 2015
THE ART OF FOLLOWING UP
THE LUXURY OF KNOWLEDGE
WE OFFER INSIGHTS FROM TOP INDUSTRY PROFESSIONALS IN A SPECIAL
KNOWLEDGE SECTION GO DIGITAL WITH US BY ACCESSING FULL VERSIONS
OF THESE ARTICLES ONLINE
CHRISTINE GAMARRADirector of Operations Asia PacificLRA Worldwidechristinegamarralraworldwidecom
sales teams must be in the business of building relationships instead of taking orders
A prompt and personal follow-through with the client is the most effective technique to gain commitment Following up not only displays a sense of urgency for the business lead it gives the opportunity to advance the sales process towards a decision The timeliness of a follow-up is another factor that will communicate your reliability to the client A follow-up should not be later than 48 hours after the last communication with the client
An effective follow-upszligHVLQFHUHDQGFRQILGHQWszlig$VNRSHQHQGHGTXHVWLRQVWKDWLQYLWH
the client to elaborateszlig3UREHLQWRRXUFOLHQWOslashVUHVSRQVHVszlig2IIHUVRPHWKLQJRIYDOXHOtilde
for nothingszligHPRQVWUDWHWKDWRXXQGHUVWDQG
what the client is looking for
Read the full article online at bizeventsasiacomluxury-of-knowledge-follow-up
38-39 Luxury of Knowledge_KTindd 38 24515 1140 am
39JUNE-JULY 2015
WHAT SHOULD YOU LOOK OUT FOR BEFORE PENNING AN EVENT SPONSORSHIP AGREEMENT
Exclusivity ndash Most sponsorship agreements would provide some form of exclusivity This is to avoid competitors sponsoring the same event or to avoid association with a conflicting category Where category exclusivity is provided for its scope must be clearly defined Eg A soft drinks sponsor may agree to exclusivity for non-alcoholic drinks or insist on being the only beverage sponsor
Trademarks ndash The agreement should state the manner and form (colours font size proportion to surrounding text graphics etc) in which the sponsorrsquos trademark may be used Likewise the sponsor may wish to conduct its own advertising and the event organiser should also have control over the manner and form in which its trademarks and logos are used
Payment ndash Often involves a hybrid arrangement where a percentage of the fees is paid up front and the remaining being paid in accordance
WORDS EL KWANG
Duetto a technology and services company offering medium to large hotel groups and casinos a three-year old system that assists in implementing revenue strategy In an exclusive interview with Biz Events Asia Patrick Andres executive vice president Asia Pacific for Duetto explained that the program uses sophisticated algorithm to gather information from web shopping patterns competitor hotel pricing airline traffic special events and social ndash all to understand market behaviour The systems will ideally allow hotels to optimise price profitability by category It also provides hotels with visible real-time information to make necessary business decisions such as adjusting accommodation rates on their websites or in contract negotiations
It ultimately provides the opportunity for hotels to implement an ldquoopen pricingrdquo structure that will benefit the consumer in the name of rate parity yet allows hotels to sell at a more profitable rate Open pricing is an evolution from traditional revenue management Instead of closing out lower rate categories it allow hotels to shrink or increase price differentiation between the room categories This hopefully leads to more yieldable corporate rate tender agreements in Asia much like what the American market is experiencing Yielding corporate rate agreements allow hotels to market profitable rates during peak demand periods
Read the full article online at bizeventsasiacomluxury-of-knowledge-duetto
39JUNE-JULY 2015
JOIN THE PARTY
THE GAME CHANGER
with a performance-driven schedule Where productsservices are provided in lieu of sponsorship fees the manner of determining their value should be spelled out along with warranties as to their quality standard and merchantability also incorporated
Exit ndash Long-term agreements should have a termination clause allowing parties the opportunity to call it quits with and without cause anytime during the subsistence of the agreement Grounds for termination may include either party bringing the other into disrepute late payment of sponsorship fees and cancellation of the event
Read the full article online at bizeventsasiacomluxury-of-knowledge-sponsorship-agreements
VICKI HENGDirectorVicki Heng Law Corporationvickivickihengcom
ldquoDuettorsquos new strategies within their systems might allow hotels
to regain pricing power ldquo
PATRICK ANDRESExecutive Vice President Asia Pacific
Duetto
38-39 Luxury of Knowledge_KTindd 39 24515 1140 am
2 0 1 5m i c eMEETINGS INCENTIVES CONFERENCES EXHIBITIONS
10-11 September 2015Suntec Singapore convention amp exhibition centre
wwwmiceasiaexhibitioncom +852 3975 5710
miceaSia
100+ Exhibition booths
5000+ Visitors
500+ ConfErEnCE DElEgatEs
8 aCCrEDitED Workshops
2 frEE ConfErEnCEs
30+ prEsEntations
This prestigious Awards Evening will be judged by a panel of leading event organisers from throughout the Asia
3DFLAgraveFUHJLRQLQWRWDOWKHUHZLOOEHDZDUGVXSIRUJUDEVWRVROXWLRQSURYLGHUVYHQXHVDQGHYHQWRUJDQLVHUV7KLV
evening awards party will be after the exhibition on day one of the event and it will be a fantastic way to honour
the work of Asiarsquos Event Professionals and provide a great QHWZRUNLQJRSSRUWXQLW
This event brings together leading Event organisers Meeting Planners Corporate Buyers Venues Hotels Attractive Suppliers Event Technology Tourism Boards RYHUQPHQW0ampVSUHGRPLQDQWOIURPWKURXJKRXWWKH$VLD3DFLAgraveFUHJLRQ
For more information about MICE 2015 and Awards Ceremony please email miceoliverkinrosscoukFor exhibition ticket registration please visit wwwetouchescommiceasia2015
40 Mice Asia Pacific ADindd 40 16515 653 pm
amp210DJDGB)$SGI$0
41 Sentosa Golf Clubindd 41 14515 838 pm
42JUNE-JULY 2015
WWHY SINGAPORE CONTINUES TO STACK UP
AS A PLACE FOR BUSINESS AND MEMORABLE
EXPERIENCES
SINGAPOREDelveInt
o
WORDS EL KWANG | KRISTIE THONG | GINA SIN
42JUNE-JULY 2015
42-44 Delve Into Singaporeindd 42 24515 1142 am
43JUNE-JULY 2015
e worked really hard to ensure that our attendees
feel like they are getting a luxury experience
where wersquove thought of and arranged everything
You really have to think of everythingW ldquo
HIGH-ACHIEVING QUALIFIERS OF US-BASED HEALTHCARE MARKETING CONGLOMERATE
FOREVER LIVING PRODUCTS WERE TREATED TO A TIME OF THEIR LIVES IN SINGAPORE
WORDS KRISTIE THONG
Soundproofed walls of the Sands Ballroom of Sands Expo amp Convention Centre Marina Bay Sands in Singapore could barely contain the pulsating excitement of the crowd Upbeat triumphant contemporary music and exuberant cheers could be faintly heard from the floor right below it Walking into the ballroom as an observer was an experience in itself illuminating hues of pink blue and purple danced along to the beat of the music in sync with cheers and dancing amid the crowd the dazzling lights fell against the unique clusters of crystal-like structures high on the ceiling resembling thousands of balloons just about to fall
This amazing sight was Forever Living Products Global Rally held in Singapore on April 19-27 2015 Forever Living
THE LUXURY OF HEALTH
Products a multi-level marketing company that sells aloe vera-based drinks and bee-derived cosmetics nutritional supplements and personal care products hosts an annual Global Rally to celebrate the success of its representatives also known as Forever Business Owners (FBOs) and award them hard-earned Chairmanrsquos Bonus cheques It is a time where the company shares new directions launch new products and provide training and inspiration
ldquoOur business model works in such a way that in order for our FBOs to be successful they must first help others reach their goals This ensures an environment of passion and compassion where people can aspire to be what they want to be and are given
the tools to change their lives for the betterrdquo says Ashley Hower director of marketing at Forever Living Products
ldquoBy having leaders and qualifiers hearing and sharing their stories and tips for success they are inspired to set goals and reach for their dreams The entire event is very celebratory and empowering ndash it feels like a big family reunionrdquo she adds
Each Global Rally sees over 7000 FBOs coming from 106 countries and runs on an extensive itinerary comprising training sessions lots of entertainment and unique experiences Having previously hosted the rally in Hawaii and London and heading to Johannesburg in 2016 2015 was the year for Singapore and for Asia
ldquoWe are always looking for new and exciting destinations to take our FBOs We want to make our Global Rally lsquoan experience like no otherrsquo and know that it begins with the destination selectionrdquo
While the country naturally holds up as an attractive tourist destination Hower shares that Singapore was also chosen in part due to its history that parallels Forever Livingrsquos brand values Drawing similarities to Singaporersquos founding father Lee Kuan Yew and his passion to create a safe and prosperous society for its citizens Forever Living Productsrsquo CEO Rex Maughan thrives on a similar belief of helping people from all over the world look better feel better and achieve their dreams
ldquo
42-44 Delve Into Singaporeindd 43 24515 1142 am
44JUNE-JULY 2015
Putting an incentive program of such scale is no easy feat Forever Living worked closely with Pacific World to ensure seamless logistics for travel meal planning and activities
ldquoWe worked really hard to ensure that our attendees feel like they are getting a luxury experience where wersquove thought of and arranged everything You really have to think of everything ndash how the attendees will feel when they arrive at the airport what their first impression of the hotel is the convenience of getting around what activities they enjoyrdquo Hower says
Some of Singaporersquos local culture and experiences were brought into the program this year Qualifiers were brought to Sentosa Island for a fun-filled day culminating in a beach party feast and entertainment Top
qualifiers were treated to a special dinner at Gardens by the Bay followed by drinks and desserts at Ku De Ta ndash arguably Singaporersquos hottest night spot on top of Marina Bay Sands Throughout the program there was cultural entertainment infusing Chinese and Indian influences and many opportunities for FBOs to try the local cuisine
ldquoSingapore was a fantastic incentive travel destination The melding of the cultural history with the modern Marina Bay Sands gave our Forever Business Owners a luxury destination and a cultural experience they couldnrsquot have found anywhere else Singapore was clean safe and easy to get around Our Forever Business Owners enjoyed visiting Sentosa sampling local cuisine and exploring everything Singapore had to offerldquo Hower says
ingapore was a fantastic incentive travel destination The melding of the cultural history with the modern Marina Bay Sands gave our Forever Business Owners a luxury destination and a cultural experience they couldnrsquot have found anywhere else Singapore was clean safe and easy to get around Our Forever Business Owners enjoyed visiting Sentosa sampling local cuisine and exploring everything Singapore had to offer
ldquoldquoS
Team Japan Endless entertainment
ASHLEY HOWERDirector of MarketingForever Living Products
42-44 Delve Into Singaporeindd 44 24515 1143 am
KLCC_10YAC_micenetAsia_ad01_0615ai 1 4315 848 AM
45 KLCC ADindd 45 13515 839 pm
46JUNE-JULY 2015
30 MINUTES WITH ALOYSIUS ARLANDO CEO OF SINGEX HOLDINGS PTE LTD GAVE BIZ EVENTS ASIA A LOOK INTO HIS VISION OF A SUSTAINABLE CONFEX BUSINESS MODELWORDS EL KWANG
With a vision to be the leader in the APAC business events industry Aloysius Arlando has no intention to rest on his laurels Since his appointment SingEx has invested a few million dollars in doubling staff strength and conducting robust research in curating events like the Internet of Things Asia which saw more than financial gains for the organisation and its customers The motivation to establish a more sustainable business model and the appreciation of the event subject matter saw the implementation of a two-prong approach in venue management and creating new industry-relevant business events that do not conflict with existing ones
ldquoWhether it is the eventrsquos return on investment or objective companies are looking for good return and value derived from matching buyers and
CREATIVITY TAKES BUSINESS CENTRE STAGE
DelveInto
THE GROWTH OF INTERNET OF THINGS (IOT) ASIAIOT ASIArsquoS GROWTH IN 2015NUMBERS FROM IOT ASIArsquoS INAUGURAL EDITION IN 2014
44 sponsors and exhibitors representing 13 countries10 increase 2100 trade visitors and conference delegates 288 growth
41sponsors and exhibitors representing
11 countries
A total of
1630trade visitors and conference delegates
58 speakers representing 15
countries presented at the conference
85 speakers from 16 countries presented at the
conference (almost double the of speakers)
4648 Delve Into Singapore SingExindd 46 24515 1143 am
When you choose the Fairmont Singapore and Swissocirctel The Stamford you gain access to more than 70000 square feet of state-of-the-art and multi-functional conference and meeting space at the Raffles City Convention Centre Strategically located at the heart of Singaporersquos business district just 20 minutes away from the airport enjoy unparalleled convenience and accessibility Our team of outstanding conference concierges offers support every step of the way and helps ensure that your meeting or event is a rousing success each time
For reservations please call +65 6431 5534 email salessingaporefairmontcom or visit wwwfairmontcomsingapore
THE CHOICE FOR MEETINGS
47 Fairmont Singapore ADindd 47 13515 825 pm
48JUNE-JULY 2015
sellers as a business solutionrdquo said Arlando
The process of creating events ndash whether it is based on a national agenda like Singaporersquos wish towards hosting more healthcare events or opportunities identified through research on key industries to drive tomorrowrsquos growth ndash could take six to nine months
Arlando explained that each curated event should have a lifespan of five to 15 years It must meet the evolving needs of the industry and marketplace while flexible enough to allow the event agenda to morph with the changes in technology or other trends One perfect example is the way traditional exhibitions have morphed into CONFEX (conference-exhibition) multi-faceted platforms to drive engagement through meaningful content shared at conference sessions and business connections and exchanges on the exhibition floor
hether it is the eventrsquos return on investment or objective companies are looking for good return and
value derived from matching buyers and sellers as a business solutionrdquo
ldquoldquo
ALOYSIUS ARLANDOCEOSingEx Holdings Pte Ltd
W Throughout the interview the humble and pensive leader used the collective ldquowerdquo more often than ldquoIrdquo in his sentences When it comes to leadership and talent discussions Arlando expressed his passion for meeting people from all walks of life He ensures his team is a good mix of background and professional attributes His team is important to him
ldquoWe respect our teamrsquos personal moments of needs whether it is new working mothers or one who becomes a carer for the family As human beings if we can take care of our family needs we have won half a battle (in life)rdquo
Arlando keeps his team engaged through no-strings-attached coaching and transparent communication With a big smile and coy laughter Arlando defined the importance of transparency by saying that he graciously obliged when his team asked him to smile more frequently
EVENTS CREATED BY SINGEX
$$$ CONVERSION
KEY INDICATORS OF SUCCESSszlig Client feedback on successful connectionsszlig No of deals and business converted
szlig WasteMET Asia 2012 amp 2014szlig Last Mile Fulfilment Asia March 2015szlig RehabTech Asia March 2015szlig Internet of Things Asia 2014 amp April 2015szlig Radiology Asia May 2015szlig WasteMet China July 2015szlig Green UrbanscapeAsia 2013 amp November 2015
szlig RSA Conference Asia Pacific amp Japan 2013 2014 amp July 2015
szlig International Conference on Sustainable Development 2013
szlig ASEAN Business and Investment Summit 2014
NEW-TO-MARKET EVENTS
MANAGED EVENTS
617 BUSINESS CONNECTIONS made at the inaugural Last Mile
Fulfilment Asia 2015 in March 2015
403 SUCCESSFUL MEETINGS conducted at the exhibition floor
S$122 million worth of deals generated from inaugural Greenurbanscape Asia 2013
4648 Delve Into Singapore SingExindd 48 24515 1143 am
49JUNE-JULY 2015
Quay Room
CITY ESCAPEA RECENT STAYCATION AT
PARK REGIS SINGAPORE SHOWS THE POSSIBILITY OF GIVING YOURSELF OR YOUR MOST DESERVING
EMPLOYEES A BREAK EVEN IN THE MOST BUSTLING
PLACES IN A CITYWORDS GINA SIN
Just a stonersquos throw from one of the most vibrant entertainment scenes along a historical riverside known as Clarke Quay the 202-room Park Regis Singapore would do well for business retreats
Surrounded by lush greenery Park Regis Singapore was first opened in 2010 and has recently completed a SGD3 million (USD22 million) facelift that saw the reception move from the ground floor to the third a new all-day dining FampB venue upgrades on bed items and a complete makeover of the lobby meeting room and rooftop bar
Stretch the lethargy away in the morning with a poolside yoga class where a refreshing waterfall cascades into the 25-metre-deep pool Then
refuel with a power-packed breakfast at Twenty3 Drink amp Dine with the wide variety from its buffet selection
Clarke Quay may be popular for its nightlife but there are also lots to explore such as the numerous hipster cafeacutes bars and restaurants within the vicinity Hotel guests get 10 percent off their bills of participating food and beverage outlets by presenting their room cards
Visit the Asian Civilisations Museum located close by or attempt the adrenalin-pumping G-Max Reverse Bungy along the riverside Choose to
Singapore River Cruise
dine in one of the restaurants or head back to the hotelrsquos Royal Pavilion for their signature Cantonese dishes such as the Royal Smoked Duck and the Wok-fried Mashed Fish Noodle with Lobster
Sign up for one of Park Regisrsquo cocktail classes as a team-building activity for up to 10 guests by June 2015 or conclude meetings with a sunset cruise disembarking from the quayside Watch as the sun sets and the neon lights of Boat Quay and Clarke come to life Spot landmarks and bridges such as the Raffles landing site the Merlion and the Cavenagh and Coleman bridges End the day with more cocktails at Revive the hotelrsquos rooftop bar that is not opened to public until the fourth quarter of 2015 It can be hired for intimate cocktail events of up to 50 guests with outsourced furniture
An incentive package featuring some of the activities mentioned above is available for corporate group bookings until the end of the year
49 Delve Into Singapore Park Regisindd 49 24515 1144 am
Hongkong
26 - 27 August | Grand Hyatt Hong Kong
50 ACTE ADindd 50 13515 823 pm
CMY
51 Pacific Worldc ADindd 51 13515 752 pm
Twice the percentage of Buyers than in 2013 expect to conduct business valued at over
1million
The 23rd ITampCMA and 18th CTW Asia-Pacific
29 Sep ndash 1 Oct 2015Bangkok Convention Centre at CentralWorld
Bangkok Thailand
Incorporating Luxury Travel
Exhibitors amp Sponsors Corporate Travel ManagersConference DelegatesMedia | Corporate Travel
Exhibitors | MICE amp Luxury TravelBuyers | MICE amp Luxury Travel | Association Professionals amp ExecutivesMedia | MICE amp Luxury Travel
wwwcorporatetravelworldcomapacwwwitcmacom
Look At What We Achieved In 2014
Over 2500 MICE and Corporate Travel professionals including association executives and luxury travel buyers from 55 international territories
84 of Exhibitors expect to receive orders within a year
40 of Buyers confirmed procurement on-site with Exhibitors
Host CountryOrganised By Supported By
gtURXP[ltTSXP
4]S^abX]VP]SBd__^acX]V0bb^RXPcX^]b
Industry PartnergtURXP[0Xa[X]T gtURXP[ET]dT lt^Q[XT0__Pac]Ta
ltTSXP0U[XPcTb
Very impressed with the overall organisation quality of buyers and
remarkable welcome reception euromic Belgium
Exhibitor | Christophe Verstraete Executive Director
Great avenue to obtain research information from diverse regions and
destinations Association of the Polish Media Poland
Media | Robert Pawelek Journalist
I got to renew or discuss contracts and build new relations Panorama-Medica Group Co Ltd Thailand Buyer | Katherina E Lempert-Dober Chairwoman
The discussion session was a good sharing session for all my peers Gemalto Singapore Corporate Travel Manager | Jean Bey Senior Buyer - Asia
52 ITampCMA BKK ADindd 52 13515 806 pm
53JUNE-JULY 2015
THERErsquoS NOTHING LIKEAUSTRALIA
Produced by Business amp Tourism Publishing Asia Pte Ltd and Business Events Australia wwwbusinesseventsaustraliacom wwwbizeventsasiacom
53-68 Australia Supplementindd 53 24515 400 pm
54JUNE-JULY 2015
UNLOCKINGAUSTRALIArsquoSNEWEST TREASURE
The Adelaide Convention Centre welcomes the world to its new state-of-the-art facilities designed with the event plannersrsquo future requirements in mind It is surrounded by premier entertainment sporting and medical precincts and set on the cityrsquos revitalised waterfront district
Find out more about our brand new building at adelaidecccomau
53-68 Australia Supplementindd 54 24515 1145 am
55JUNE-JULY 2015
53-68 Australia Supplementindd 55 24515 403 pm
56JUNE-JULY 2015
53-68 Australia Supplementindd 56 24515 403 pm
57JUNE-JULY 2015
53-68 Australia Supplementindd 57 24515 403 pm
58JUNE-JULY 2015
53-68 Australia Supplementindd 58 24515 404 pm
59JUNE-JULY 2015
53-68 Australia Supplementindd 59 24515 404 pm
60JUNE-JULY 2015
Discover a zoowithout fences
THERErsquoS NOTHING LIKE AUSTRALIA FOR YOUR NEXT BUSINESS EVENTPLAN NOW VISIT AUSTRALIACOMBUSINESSEVENTS
TAU0105_297x420_Zoo_V1indd 1 11052015 520 pm
53-68 Australia Supplementindd 60 24515 1145 am
61JUNE-JULY 2015
Discover a zoowithout fences
THERErsquoS NOTHING LIKE AUSTRALIA FOR YOUR NEXT BUSINESS EVENTPLAN NOW VISIT AUSTRALIACOMBUSINESSEVENTS
TAU0105_297x420_Zoo_V1indd 1 11052015 520 pm
53-68 Australia Supplementindd 61 24515 1146 am
62JUNE-JULY 2015
53-68 Australia Supplementindd 62 24515 404 pm
63JUNE-JULY 2015
AD
EXPERIENCE WORLD CLASS OPENING DECEMBER 2016
Artist impressions courtesy of Hassell + Populous and Darling Harbour Live
Introducing a new world class convention exhibition and
entertainment destination on Sydneyrsquos sparkling harbour
With an integrated design and best practice facilities you will
be within walking distance of Australiarsquos largest business district
financial centre and hub of thought leadership and innovation
ICCSYDNEYCOMSALESICCSYDNEYCOM +612 8297 7600
MANAGED BY AEG OGDEN
THEATRE EXHIBITION CONVENTION
53-68 Australia Supplementindd 63 24515 1146 am
64JUNE-JULY 2015
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65JUNE-JULY 2015
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69JUNE-JULY 2015
Engage
From April 30 to May 10 a total of 235 million visitors ndash including 153000 international attendees ndash took part in 200 events conducted throughout host venue Coex from culture exhibitions and conventions to promotions performances and even a beer festival all of which served as an effective marketing platform for the clusterrsquos stakeholders
Among the major events Asiamania a multi-nation business and cultural trade show running from April 30 to May 3 included promotional booths from Korea Japan China and Russia each exhibiting various cultural assets from across the region Contributing to the local MICE presence was the Seoul Tourism Organization whose promotional stand was modeled after
C-FESTIVAL IN SEOUL DRAWS
GLOBAL AUDIENCETHE INAUGURAL
ldquoC-FESTIVALrdquo PROMOTED THE
CAPABILITIES OF A NEWLY-FORMED
GANGNAM-BASED ldquoMICE CLUSTERrdquo
OF EVENT VENUES SHOPPING AND
ENTERTAINMENT PROVIDERS
Seoulrsquos ancient city walls while the Korea Tourism Organization stand introduced visitors to other national destinations Other key events included a ldquoCulture Techrdquo fair and a ldquoCreative Urdquo exhibition zone The festival was organised by the World Trade Center Seoul MICE Cluster Committee
Created to increase competitiveness and allow for joint marketing strategies among members the MICE Cluster initiative unites 13 major companies involved in the business events community including and surrounding Coex which along with the nearby Korea World Trade Center was recently designated a ldquoSpecial MICE Tourist Zonerdquo by local government agencies Members also include business hotels department stores entertainment complexes PCOs and more such as Korean entertainment agency SM Entertainment which appointed K-pop stars EXO as official C-Festival ambassadors
In addition to the festivalrsquos promotional benefits for its members the ROI across 11 days also demonstrated the effectiveness of the event The Coex Seven Luck Casino a foreigners-only
venue for example saw a 401 percent increase in custom compared with the same period in 2014 while the five-star Grand InterContinental Seoul Parnas ndash also part of the complex ndash saw a 209 percent increase in room occupancy over the same comparative duration
ldquoThrough our first C-Festival we were able to see both new growth and the take-off of the MICE industry which is still a new industry for Seoulrdquo said Coex president and CEO Byun Bokyung He went on to affirm his commitment to ldquocontinue building and showcasing diverse content in order for the Korea World Trade Center to become the centre of the MICE industryrdquo
Stephen Kwak an assistant manager at the Seoul Tourism Organization agreed with the growth potential of the C-Festival in the coming years saying ldquoIt helped Seoul by emphasising various tourist attractions that MICE delegates would enjoy visiting during their stayrdquo With the weekend proving the most popular for Asiamania Kwak said that feedback for the Seoul booth was positive with visitors remarking that it ldquowell-represented the cityrsquos diverse offeringsrdquo
Love Heart Project
WORDS BEN JORDAN
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70JUNE-JULY 2015
Engage
With many UNESCO-heritage listed sites and venues in the world to choose from one group chose the much revered West Lake in Hangzhou as the centrepiece for an event Some 90 guests from Canadarsquos York House School travelled to the picturesque destination for a cultural trip planned around a golf tournament
The guests arrived at Hangzhou Sofitel Westlake Hotel on the first day What awaited them was a lavish welcome cocktail and gala dinner set up at the Sky Garden with views of West Lake as its background
The next day was where the program truly began Guests were divided into two groups ndash the Golf group and Parents-Child group ndash according to what guests preferred The group for golf headed for a friendly tournament at Fuchun Resort Golf Club while the other enjoyed a spa session and a tea tasting ceremony The children spent time at Zoo Coffee a creative club located in a shopping mall where its unique set-up resembled a quiet forest wonderland with a myriad of wild animals
Guests then went for a boat ride over West Lake and watched a large landscape live performance created by three renowned directors ndash Zhang
WEST LAKE STORY
A TRIP PLANNED AROUND HANGZHOUrsquoS REVERED WEST LAKE TELLS OF THE DESTINATIONrsquoS RICH
CULTURE AND SCENIC STORIES
Yi Mou Wang Chao Ge and Fan Yue Guests visited the largest isle in West Lake which is called ldquoThree Pools Mirroring the Moonrdquo and covers an area of 6000 square metres The shadow of the isle the elegant garden and the scenic beauty combined makes the isle one of the top 10 West Lake attractions particularly popular during the Mid-Autumn Festival
The group also visited the ancient He Fang Street which has a profound history Consisting of the historical commercial civil and architectural culture of Hangzhou it is the best place
to get acquainted with the destination Groups also enjoyed the ldquoSong Cheng Eternal Loverdquo drama which is known as one of the more acclaimed shows in the world The performance describes the hardship of Liang Zhu ancients the magnificence of Song Palace the fierce battle of Yue Gu Jun the song of Liang Shan Bo and Zhu Ying Tai and the song of the white snake and Xu Xian These stories are told through a spectacular display of sound light and stage effects
70JUNE-JULY 2015
Sofitel Hangzhou Westlake Hotel
Golf tournament
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71JUNE-JULY 2015
Engage
Aprilrsquos Wine Down Wednesday organised by ACI HR Solutions and Biz Events Asia gave guests the privilege of a first look at the new Club Lounge at Hotel
Jen Tanglin Singapore (formerly known as Traderrsquos Hotel at Cuscaden Road) Over 90 professionals from
the MICE travel tourism and hospitality sectors networked over drinks and a buffet spread with an
impressive display of sweet treats Guests also had the chance to look at guest rooms on the newly revamped
Club Floor The event was sponsored by Hotel Jen Tanglin Singapore and duetto
HAPPY SNAPS
FROM WINE DOWN
WEDNESDAY
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72JUNE-JULY 2015
ćľŅǴŭƀ뼷āĶɽĄŗۍĉדĀϝĀŞ뼵ϾĀЌѠͱກĀěɁǟħކՠĀǚ뼶ĔȏϝĀŞ뼵ЌѠŠěɁǨͳȩĀĄqಌϾr뼷খأćӃɯӍЌѠ˖Ӫˡġ뼷ĉĶǨɶᅆŠڥĀďĄಌϾĀǃɩ뼷ƦϿĠě֏˺ॎӃɯģĝćĞƶѲʑħϢеǙҜಌϾɆԥ뼶ȁˤ뼷ĔĂʿāĶјǭŗqಌϾrǟħ٧Āǂʚ뼶
ľŅǴċʃ뼷āĶćĂȏοȢКɁʸˋˡʭĀʗˡĉՂNjȒŠğʑ뼷ɝŴĶƧħqಌϾrĪǭػ쨵ĖqಌϾrĴ뼷ƣźŴĶԒĞĖƇĬ쨵뼶ӗęĠĀĉĀƫĄ쨰qಌϾrźŴĶԒĞĖŕķ౯ĀЌѠŠԚċЌѠȞײ뼶ȆƻɝӍqۈिrǟħĂċŞҠƣźŴĶԒĞĖƇĬĴ뼷āĶǨīĖĀĄ쨰NJ뼵Ġʻ뼵Ljǥ뼵ݶиĀʇҌŠȱਢɁ뼶
ឧࡢ뼷ભȘʆĉˍĂĀۈिȢćᎴŐ뼷Ʀďě֏ˡĎĸ뼷ۈिŞҠஅƧĂԿԵĈवƺĀęኧ뼷ڇۃŎƼЍĀԄӪӃɯĉՂǡϰ뼶āĶȠƱ뼷ĔĂԿęĀ
ኧďĄࡒĀNJ뼶ȁˤ뼷āĶјǭŗလिNJۈǟħĔĂʿĀǚǦ뼷ŗĸdžفĀƄਬƺ뼶လف˧ǘdž뼷χƎǢĈԣŭĀ뼷ĄġŚŕƳĀهƞ뼷ԵĈqġŚσفƥيrĀݔ؆뼶அƧƜƚॸćॸĂɁƜƚĂƟ뼷фĘĀလفӲ˴ƄΡȸĠɹ뼵śĠɹ૨뼷ĝđħфĪҍ۵ӲĂśȥſƄᐻĀσ뼶ƄΡۈिŞҠƧƍͳ뼷ƄΡȺໆѲĈĠĬϵɘ뼷ۈि˧ăěģăˆϚȺNJĀ뼶
ćĔċˊʃ၅٧ƀ뼷źāĶĎĂŐΥҨqಌϾrĔċӛʚ뼷ĞĂĞǨͳȩĀĖЪĄƇĬ쨵Ⱥǰ뼷ಌϾ˄ăĂǭđᔐ쨱ಌϾģăĂǭ୨ăĻӍ뼶ŮđāĶҕċԳʇĞĂĞ뼷ȺǰāĶƲĐĝŀƜćಌϾƥġ쨰NJ뼵Ĵǎ뼵Ծ뼵ϔϙŠ뼷ĔĂȏŢāĎĸďĄಌϾ뼶ůķƜćȆĪ뼷ƓěŀƜġĀŇƂ뼷ŕȶđĀĄģđΓīΰĢŹ뼶ڒ
Ƿ୯փఔŨ쨗
ಌϾħˀ좄
ŭʃʃ
ǚтƂύĘʄӃɯٲ뼶ɑջ୯ѮąƬϢеϨȉʇĀ
ȶđȡ뼶
$KXGPVUۈि뼷KDVOſŚĂĀۈिϱǭɆ
$KXGPVUۈिĄŗĪƯĀě˴ӍϱǭЋƶɆ
ȱĈŪ
ɽৠ٧elbizeventsasiacom
௱ᅒ
Ѻᙕĉginabizeventsasiacom
ఫઽ
ৠ٧kristiebizeventsasiacom
72JUNE-JULY 2015
72 Chinese Editorial Lettersindd 72 24515 1150 am
73JUNE-JULY 2015
73MAY 2015
ƼЍ˗ՅЌѠ˥ʿಌϾЌѠˡϘċȞײʗ२ĉƯ뼷ħಌϾЌѠǭąƼĤĀԶѤ뼷ģǞơըdž˽ȞײŢƍͳಌϾӃDŽĀăגɸɾ뼶˗ՅЌѠ२ĉƯȜƍͳѲʹȉಌϾժΆʪʸćĂŐ뼷ƯʭѲʹҺʓа뼷ɡӴĀԜӍࠒΙĀ˝ՊƑħϭދ뼶ȮύNjęϙѲʹ+CEQDWEEKѲʹ˄ύʕᘶƋʕǟĀĻːࢬѱΙǝ뼷ĖƋʕďĀՒŞጣ뼷ǞĖƬԐԵ뼷ఁบጣ뼷৯χƯغĉ˴˖뼷ƲĂċժΆĝɩĖߙϜߝ뼶
ć˗ՅЌѠ२ĉƯĘ뼷ȜĈʈʞɩľߙϜাۋĀƯغĉ˴ΏDŽ˖Ӫ뼷ȺġಗĂǩDŽ؈ǂೀ뼵Ăǩೀ뼵Ăǩ˗Յਓĉ˴뼷ŗӍĂǩƼЍਓϢ˖Ӫǀȗ뼷ŴĶȜࡄħਓϢĘԭċȡĀ˖Ӫ뼶źƲʞऒĀਓϢʠߔಌϾӃDŽĀχ₈Ƭʇ뼶
ĤȀะɸľʞĎĢſŚʘ뼵96뼵չՍȓѣ뼵ՍၽݭDŽ뼵ଔӘݭDŽŠײĀӅśଋąύݔƬЌѠמćĤȀะऄЌѠঢ়ډЌťࢨƬЌѠݔDŽĀмȞॏě뼶ćॏěĘ뼷ڏˡߊͳȩˋśଋਓॏ˽מćƼЍĀŕĤмˡ뼶5ampŚܕߝĈՃȓѣ쨞ĤȀะ쨟ɽઠKUCڱӍěجƖҠӍūǕ쨣Ӄɯ뼵ƱůۈGGJCPԶФ뼷ˤơƜƚħęŝՇҜąĂċĻŗःˤιȸ뼵จęĉȱͶŠąݔƬЌѠŕĤƚяĀĂċݘČƯě뼶
73JUNE-JULY 2015
ɾϒǛТঢ়ЌѠמġŕęĀΪӃࢰȞײǛĎӽȜɘɾϒ⏜ࠑ뼶٩ʹćŭũˡ뼷⏜ࠑǛĎӽʇҌȜшĈǎϢӭ뼷˄ѲĈǚϗᤂːƶМĀěڱӍƜƚɁŞ뼷ಗƪċၰěढ़Šċěڱढ़뼶ˤơş֏ϝĄҬŅŭǛТঢ়ЌѠמȉ1TKGPVCN5GC8KNNCUCPFQVGNQORCP[VFڑ፴ৗڱćǘ⏜ࠑũѲ˟ȷǛĎӽЌѠŗĎĀԨĂċϝ뼶
क़Ś쨞OCTCӘЌѠӍʇҌ҈ثQVGNU4GUQTVU쨟ǘඳୌसӘራҠũѲĀ҈ثӘЌѠ쨞OCTC$CPIMQM쨟ć˥ūڏDŽąοȢКĀũˡ౯К뼶҈ثӘЌѠѲĈǎϢӭ뼵Ăċঢ়ډƄ˪േ౸뼵ĂŝʞǘljڝĀЌť뼵ĂċĐɒذƬʇħМƬĀƄჾКၰěढ़뼷ŗӍƪċĠβĨढ़뼶ĠβĨढ़ĀʋύරඌغŪ뼷ĻźӖĀĢƔʾϞɌʭ뼶ب
73 Chinese Sound Bitesindd 73 24515 430 pm
74JUNE-JULY 2015
ŊĈĉĻŗΞĘʄĄĂǝƄՃĻĨ뼵ĠĠӴĀŚęĝ뼶ȺۍĉדĀटĐę뼵ᇱЉĀΝբŠƍͳĀ϶ᇫሊş֏ĀŀƚໆѲȢĄġŚǀ뼶ȮϾĀʁĤҠ뼵ăߟĀĤĐŞઝǒҠĖōǩĀʋභ뼷ĘʄƄĴƄăćᄏƜƺŠŀƯ뼶
ĘʄĨŪħġŚě֏ˡĀȶ뼷פą؈ŠӃɯٲŢ˺ॎӃɯˡӪĀڇŠ؈ॸဩ뼷ԨĂĈϙʲɫĄˬιʘĀşТ뼷ȺˢϞవȘʆęΝ뼶ăΡǷȮċŚŝǝΝśşǡϰĘʄ뼷ĝĨڨǷŗŕŨĀĴǎĖТ뼶ĘʄӃɯٲŚӃɯਇɘǥːϵŀȩФ뼷ύǘĈŎԭħϔϙĀιʘ뼷ĘʄƲŭĝڇۃąƞęՏŚěڱӍ֏זĖĔƀڏDŽ뼷Ȇġďಗą(QTOWNCวݭġŚę˺ظ뼵ցЍ҈뼷ŗӍɩᕹϝĀĘʄŚĴظঌєŠĘʄŚǗΆ뼶
ϝĀŞϯȗȓѣӍƜƚॸȓѣXGPVU6TCXGNUKCƼЍჼƂɽǀȗCZCPVCUWYCPćă΅ǡŗ+ɮŝĀǻśଋąćĘʄڏDŽĀŚě˺Ӄɯűזě쨞+6JKPC쨟뼶Ŵćˈɩ$KXGPVUۈिਲ਼ɝĴȩФ뼷ĘʄćĔŭƀşŀąňęĀȻ뼷ƦؼĝĄŎᇫሊĀƶˋş֏뼶
qŢǘěغڱĎĸ뼷ĘʄĻĸԵĂНĈϙʲɫ뼷ƦؼąƄՃĻĨ뼶פąЌѠƥʋ뼷ĘʄŃĈňĠăǜՏĀɁŞŗӍԵĈȆŞɡĀբžŴĶ˝Պ뼶r
ěڱɁŞҤćĘʄĘʄшĈϿĠęՏě֏Ɂࢰ뼶ĘʄĤŚűז֏ƺĀŚڇۃġķďĄȺġĂċŕԵזӍƜƚɁࢰ뼷ƦؼģĄĠŭĎŚޱǫʕˡѩŞ뼶ĘʄȘűě֏ġķģĄڏěĀז֏ԨĂċډĀŚě֏ɁŞ뼷ƑĄڏѩĂȸ֏ěƂĀχџ˝Պ뼶ԨĂċџলĀɁŞĄĘʄŚěڱġķ뼶ĔċŗڏѩęՏŚěڱ뼵ԄӪΡƦʄʭʋĀěڱġķŞހŝݖઽͲġķ뼷ʁƶdž
Ęʄě֏ˡLjϋ˓ஸ
Ǘ˸뼷ȉʋභоŚӚ౨եȠʫ뼷ιʘѲƶϔŨຂ뼷ŞȗʞīĐћয뼶ěڱġķшĈĂċǚϗːƶМ뼷ĻગĉĀƄჾՏၰěढ़ŠċęŇăDž뼵ɧϜᰋࡊĀĠβĨěڱढ़뼷ߴĈŕϵɘĀƬڐͶՕӍǜཥѲ뼶ˤʋ뼷ěڱġķʭģѲɪĀʁƶեęЌѠ뼷шĈǎբҍϾϢӭ뼷ѲӍěڱԜӝ˖ӪमƼ뼷ĻӖՏĀěڱŠƜƚ뼶qrƼЍΡ뼵2ʠĉěӍͶԉěڱ뼵ljۈिş֏ݭDŽŭěŗӍġŚŭĘʄȘűěũDZȐၰĝćĔƀڏDŽ뼷˄ɩĖƶ뼶
ĘʄŕĤɁࢰ숯숯Śŝě֏ġķ쩑ӅNJǩ؆ħ0CVKQPCNZJKDKVKQPCPF
QPXGPVKQPGPVGT쨞5JCPIJCK쨟뼷Һ؆q0쨞5JCPIJCK쨟r쩓Āśƍ뼷ȜźϿĠۈƖŞҠĀതڌŢƋᓮƔ˫ɡ뼶Śŝě֏ġķύŚŝԄӪˌŠĘʄ؈ʸǟդӚ뼷ɽӚ౨ǚϗħоːƶМ뼷؆Șʆƥŕ뼶ě֏ġķшĈоːƶМĀبʭ֏ɁŠоːƶМĀبʋ֏Ɂ뼶بʭ֏ɁಗċęՏ֏ढ़Šċ٣ܪևŇĀ֏ढ़뼶ƲĂċęՏ֏ढ़ĀǚϗħːƶМ뼷ևŇĀ֏ढ़קːƶМ뼷խǫߴĻˢТ֏ढ़뼶ˤʋ뼷Śŝě֏ġķģѲĈċęŇăDžĀěڱढ़뼷ĻગĂχƁԮĉăDž뼶ǟħϝǡȘʆĘǚϗŕę뼵njːŕƬĀě֏ෞʸɆϝ뼷Śŝě֏ġķנמˀ뼵ઝǒ뼵Ԑߺ뼵ǘĂɆ뼷ŃѲĈѩȓ뼵Ԅˡġķ뼵ɪЌѠDžѲ뼶
Ĉqʁƶแrƥ؆ĀĘʄŗȺযĀęڇۃĀӃɯѺ۷ࡒNJЪጠŗӍՏĀŚě֏ƜƚǡĎڏѩ뼶
ǚтƂ
NJ졿ఫ
74-75 Chinese Cover Storyindd 74 24515 1150 am
75JUNE-JULY 2015
qύǘĈŎԭħϔϙĀιʘ뼷ĘʄƲŭĝڇۃąƞęՏŚěڱӍ֏זĖĔƀڏDŽ뼶r
ːĘʄӃɯٲŚӃɯਇɘǥ
ȞЌѠ뼶ĔŝЌѠŮĈǎϢӭ뼷Ӛ౨ǕǻύĂƁڝƬĀūǕݱɽˌ쨞Ӛǘŭͳ쨟ǨϐӚƦŪ뼶
ĻગĠǩਓϢ뼷ƦؼшĈۍĉٵґĀƬסĐɒذŠʕђĀϜٲ뼷ґʸˈƞՏĀƜƚ뼶ĀѲʹĄǘŗǡΟǼĀϜٲϐҜȥŪ뼷ƧȺŒŞ΄ąˈľŅȉλĎĀȗЯ뼷ŐଟĀŬǰƅ뼶
ԨĂċກĀɁŞקĄк˟뼶к˟ĄĂċמඵӭŠЌťǘĂɆĀ२ĉě˴உǒˌ뼷ŞƳĘʄĀġķŞь뼷ĄĂċʗŦȏˣߜĂċћ뼵뼵ΜĀˬǎ뼶ƜƚॸĻŗಶůĔƀĀˬǎǟħƜƚɁŞ뼷ŕґʸăɸľĉĀƜƚ뼶
ӃɯѺ۷ࡒĘʄшĈযĀ˥ͳΝNJЪጠŠ۵ĠΦࡡ뼷եϒĀՕNJȉŞĤɭɌĀĠƟNJȠઽʸ뼷ŪąĈĀʄ৫NJ뼶ʋභоŚӚ౨űז쨱ĈŎɸľŭĀġŚԽڄӚ౨ȉѲʹɧϜĀԽŠdžͳ΅ăෲĀΝᴂዣχƎঞĄȘʆɯϢĖĘʄĴĀκɯƥŞ뼶ʞǘᐤҠŠ༽ҠĈŎĀࡊŚĀƳߋӭӚ౨뼶ĔȏբžĝĄ˺ॎӃɯͱƜƚǡӍƜƚŶĀŕމŅ뼶
ͻĘʄŮĈŒѧǫԘĀեϒᆶŝԳŠƬďĻˢТĀसӆŠിӆĝĄڏѩě˺ӃɯĴăĻǸľĀӗމƥŞ뼶
ĤNjƄՃĘʄшĈϿĠڏѩęՏŚ֏זŠěڱĀɁŞ뼷Ʀ۵ĠĀϾӍԄӪЌѠģĝшĈϵɘ뼵मĀʗˡěڱѲ뼶ƜƚॸĞߜˣο˩ܪĀɁŞ뼷ĘʄȜĄĆĀŕՊ뼶˝މ
ƜƚॸăҨছ˝Պć06ĘʄڏѩĂɁϜЬƬݔĀ৫Ţ뼶ĔŝΪφĠŭષ۵ĠDŽˡę˺ĀஉǒˌȜ२ĉěǨ뼵ډԐढ़뼵Ќኃ뼵ঢ়ډфŠஉǒˌʪʸħĂɆ뼷ħƲĂʞĎਓǙҜǡǨλĈĀ৫ŢɆԥ뼶உǒˌԵĈĻગĉνӐКٮЌ৫Ţ뼷ͱĉၰěКĀˬǎ뼶ǩŚĀԐढ़ǂೀ)TCPV$TWPUGFGPŃĻħƜƚʔǻǭ˱뼷ŗӖਓϢĀˍ뼶06ĘʄɆƍĀĄћĂƄȕĀȞʞ뼵ՇҜƺŠџݔ뼷ŕґʸ
ćĔƀڏDŽĤмȞşҘě뼵Ĵল뼵ƜƚŶ৫ŢŗӍΡě뼶ǨŗŚōǩȞײƧʑӘϙ뼵ı҈뼵KOO[JQQ뼵ᅱᅧ뼵วѩŴĶĀƜƚ뼶ڏŠɲϜϙĝ˝ՊćĔƀݭ
АҔćĘʄϒʋභƳΟǼĤܪҠʭ뼷๗ŭĘʄȘűڏѩŞĀnjĴѲʹ
74-75 Chinese Cover Storyindd 75 24515 1151 am
76JUNE-JULY 2015
ТŪιͲĔٯĄƦͲȒĀƂ뼷ĻĄۍĉדኁĀĄЌѠӍӃɯ˖ӪˡĀߊӿϰϰఆĨƚȡ뼷ŊĨӍĴŢϢеɘDŽڥɘ뼶뺭
ćǗŔɫ뼵55뼵ȖŠ)EJCVDžǗŔʘԭħşТĀƎĐ뼷ĉȉĉƥǎĀˈਜঞĄӚӐŠάȱͶŕȶđĀƶК뼶Ţǘߊĉ˴Ďĸ뼷ĈąĔȏǗŔʘĀৗՎ뼷ŢϢеɘDŽɘďȻīΜƦͲڏ뼶Ļ뼷ďϝǡĀŰߧƦҶ뼷ЌѠӍӃɯ˖ӪˡĀߊӿڥఆĨƚȡ뼷ŊĨӍĴŢϢеɘDŽٯɘ뼶뺭뺭
२ĉϢе˖ӪĄࢨˡŪβĀȱਢ뼷ਯȺĄćЌѠ˖Ӫˡ뼶ĂŝśɡĀЌѠκΓīƧźĢŹǜതڌŢƋҠŒũĎ뼷ąĢŹŠതćɳ뼷ĈĠɹ쨵ňĠĴȊ뼷ࡍהŢƋĀڌćϢе˖ӪĔċցΆĘ뼷ЌѠߊӿТăĖЌѠćܦΰɌʐਓϢŦƟĀnjː뼶
ͱϿߊĉ˴ˆ˽ɝĂɝĢŹĔċɝʚ쨰ϢеěǂƚȜŀNjιƈāĀʅȁĄƇĬ쨵ȺǰďĄǥʿĀӷݦȱͶŠϢеĀฑࡄʇ뼶ĂҶŗકƥ뼷ЌѠߊӿƙĀĄqӚӐȱͶrĀŀNj뼷ƦăĄڙᆃĀˈ˱뼶
ljĂċߩղϰϰĄŕՋĀ뼶ƜƚغͱϿĄȁħԚċЌѠȞײ뼵ЌѠĀŞžͱȁЌѠǔɘDŽջĤDžʅȁŢԚĂŝЌѠмŀ뼷ȚЌѠߊӿĈޡȉĔǩದćϢеԒͶ뼷ũ˧ȉŴĶӚӐʸǟȱͶ뼶ȚНʥ쨰ăĻŮʘľǗŔɫͱҽƱĎȉϢеӚӐʸǟȱͶ뼶
ſŚʘěڱȉƜƚŭƼЍěڱ٩ԏ뼷ۈिȜҬφڇʠԄӪӃɯɁ뼷ƦԄӪƜƚȜભŕęˌŒ뼶ȁˤ뼷ĞđćതڌպݰĀě֏ˡġŒĂᤋ뼷ЌѠďκӚӐĂжƬΙ뼵ƬвĀߊӿ뼶
ӍĴŢϢеɘDŽɘĄȌīϢеŕĈвĀƶʑ뼶эɘăȚȩФߊĉ˴ŢϢеŠĔඐŀNjĀȶ˸뼷ģĄƬߊĨƺĀƶʑ뼶ĴǎĄȱਢ뼶ȮŕŶĂơȉϢеԒͶĖĪĂơĀɘăˆ˽ɸľċŇĴ뼶ŚʠϵϢеɆԥϯȗශઆȓѣ49QTNFYKFG˥ʿŢۈƖŞҠě֏ˡɘDŽąĂЬз뼷ʪưФĈĀದćϢеĈߊӿȉŴĶɘ쨱ˤʋ뼷ɸľĀߊĉ˴ΞħŮđŴĶιďΚȥŪӪ뼶ĔċƄࡢħۈƖҠĀߊˌǀȗژąܔѧ쨗
ȁˤ뼷ħąŕęՃʇŞƬߊƯě뼷˄ϢеɘĈвॼ뼷κƙĖŗĪڨǴž쨰s đĈࡄNjŠƱķ뼶ǚŢϢеđϭࡄ
Nj뼷ਯȺĄćƸĀľԘġ뼷ϢеňͲďĨƴśĆĄśǘŬķͱĄȩǚˆޚƦǢ뼶ǞĎ뼷ĈƱķƷĨϢеƱ˖뼷ĂϢеƱ˖뼷ĆŪβĀǴĢƔďƬ뼶߀
s ĠɝũǽКʚϝ뼷˄ɑϢеȀŗĸdž뼶ĔĄĂƞڇϢеϨȉƸĀƤƶʑ뼶ĻŗȮqħƇĬr뼵qƧڒr뼵qƇĬr뼵qɑĆffɑгār뼵qĆĀğʑƧrDžɝƶКũ˧뼶
s ĞѩʑdžɃϢеĀѢˆ뼶ϢеƫĆĀɝʚŶ뼷ăđŮĄӕҢćŦƀ뼷ɝȠȱĀɝʚ뼷ĔƟĆĈĻĨȌīϢеŊĈĞĖĀʋĀƱʜ뼷ģĻŗӚӐŐϢеŢĆĀƱķ뼶
s ыħϢеԵĈҲĀʋ˖Ӫ뼶ϔĄҺ˱ĀȅѮѲʹ˖ӪģӖ
ŗźϢеƴīĆňķ뼷ĨdžɃŴĶĀ뼷ȮƦźŴĶŢĆмŀČƗ뼶
s źϢеƢƅĆdžɃŴĶĀ뼶ěڱĉ˴ƼƔdžɃŴĶߊĝЏʫغĀ뼶ȁˤ뼷ժዓȴ뼷ăđǙᛃ뼷ģăđߣŎǟśѢˆ뼶ȮĆĀɝŠɽʪ뼷ϢеĨѿʓƢƅĆĄdžɃŴĶƥǡǨĸĀƸ뼷ƦؼģěźŴĶƴīĆňժķŠůķ뼶
ʘľȉϢеƥǎĀˈਜŠӍĴĀɘ뼷ăȚĻŗźĆŨэТŪιͲ뼷ƑȶđĀĄĻŗƬĆĀߊĨƺŠϢеĀƫǼ߀뼶
JTKUVKPG)COCTTCĄ49QTNFYKFGɽઠ뼶49QTNFYKFGĄĂؽƖҠۈŝŚʠϵĀϢеɆԥϯȗශઆȓѣ뼷шĈο˩ࡒĀě֏ǀԥ뼶˽ȓѣĪĀۈƖҠӿʗɠħϢеǭȉě֏ȠȱĀјƶ뼶٩ƢނŰ뼷ɑˢˈȉJTKUVKPGԒͶ뼶Ǘ쨰EJTKUVKPGICOCTTCNTCYQTNFYKFGEQO뺭
76JUNE-JULY 2015
qɘăȚȩФߊĉ˴ŢϢеŠĔඐŀNjĀȶ˸뼷ģĄƬߊĨƺĀƶʑ뼶ĴǎĄȱਢ뼶ȮŕŶĂơȉϢеԒͶĖĪĂơĀɘăˆ˽ɸľċ
ŇĴ뼶rCHRISTINE GAMARRA
LRA WorldwideɽઠؽƖҠۈ
ƢԺ
76 Chinese Knowledgeindd 76 24515 1153 am
IBC IBTM China ADindd 50 13515 833 pm
ಌϾ٧
7 Sabah Tourism Board ADindd 7 24515 1235 pm
5JUNE-JULY 2015
ISSUEJUNE-JULY 15
AUSTRALIACommunicable Disease
Conference | Brisbane June 2015
SOUTH KOREA Korea World Travel Fair | Seoul June 2015 | 100000 pax
TAIWANComputex 2015 | TaipeiJune 2015 | 4000 pax
42 DelveInto Singapore How the lion city stacks up for
business events BONUS FEATURE Behind the scenes of
Forever Living Global Rally
69 Engage Seoulrsquos first MICE cluster draws
over 2 million
70 Engage A Canadian group gets acquainted
with Hangzhoursquos rich culture and scenic beauty
71 Engage Happy snaps from Wine Down
Wednesday in April
Andrew Chan
CEO | ACI HR Solutions
Deanna VargaDirector
Deanna Varga Consultancy
Sumate SudasnaPresident | Thailand Incentive amp Convention Association (TICA)
MD | CDM Thailand
Ho Yoke PingGeneral Manager Business Events
Malaysia Convention amp Exhibition Bureau
(MyCEB)
Max JantasuwanGroup Managing
Director Events Travel Asia
Daniel AswinCo-founderAbsolutions
6 SoundBites
9 TakingTheLead
10 WebSpace
Exploring different interpretations of luxury
36 TalentAndMentor The challenge of making a right hire in Asia
38 Knowledge With a special luxury-themed issue
comes a surprise in this section
Donrsquot miss our special supplementTHERErsquoS NOTHING LIKE AUSTRALIA
53
4-5 Contentsindd 5 24515 836 pm
6JUNE-JULY 2015
GLOBALSojern a performance and marketing platform for travel brands has released its Q1 Global Travel Insights Report based on the
rigorous analysis of more than 8000 travellerrsquos intent data points Thailand emerges as the only Asia Pacific destination in the top 10 with the United States Spain United Kingdom and Italy among them Tunisia and Egypt (pictured) have suffered the ill effects of a recent terror attack and the announcement of tighter visa rules respectively Interest in Cuba from around the world has also
seen an increase after the easing of US embargo
THAILANDAmara Hotels amp Resorts ventures into Thailand with the soft opening of Amara Bangkok in the neighbourhood of Surawong The hotel features 250 guest rooms a rooftop infinity pool and bar on the 26th floor a pillar-free ballroom with a 46 metre-high ceiling and two function rooms built with glass walls that allow natural light to fill the events space
SINGAPOREMore than 60 industry influencers from a variety of travel management companies and corporate end users ndash including American Express CWT Merck Barclays Bank Sarasin and Shell ndash got a chance to hear from Accor corporate hotel representatives as they shared the latest on the grouprsquos 3700 properties worldwide The event was held in a relaxing but sophisticated setting atop Sofitel So Singaporersquos rooftop bar Lisa Meehan director ndash travel card amp meeting Asia Pacific amp Japan of MSD International GmbH (Singapore Branch) found the event a great opportunity to network and meet with the relevant hotel representatives in the group to learn of the latest happenings at Accor
6JUNE-JULY 2015
68 Sound Bitesindd 6 24515 1132 am
29 Sabah Tourism Boardindd 29 16714 1019 pm7 Sabah Tourism Board ADindd 7 13515 755 pm
8JUNE-JULY 2015
GLOBALFour Seasons has unveiled the hotel industryrsquos first fully-branded private jet upping the ante for a fully immersive luxury experience in the air and on the ground From hand-crafted leather flatbed seats by specialised aerospace Italian designer lacobucci and hand-woven woollen carpeting to fine tableware cosy Mongolian cashmere blankets and cabin crew uniforms no detail has been overlooked in meeting the core objectives of comfort and functionality Personalised service experience comes in the form of 10 Four Seasons trained in-flight crew including an executive chef a sous chef a Four Seasons Concierge and a global guest services manager Each Four Seasons journey includes air travel and ground transportation planned excursions all meals and beverages provided throughout the trip and luxurious accommodation at Four Seasons hotels and resorts around the world
VIETNAMStarwoodrsquos powerhouse brand Sheraton debuts in Danang as a beachfront property Scheduled to open early in 2018 Sheraton Danang Resort will feature 250 guest rooms and boast 1066 sq m of meeting and event spaces including two ballrooms and five meeting rooms The signed agreement with Oriental Sea Villas and Hotel Company Ltd follows closely behind the signing of Four Points by Sheraton Danang late last year
+64The average rate of increase in room rates in Macau for Q1 2015 as compared to the same period last year Macau has been actively developing its business events facilities in order to diversify and avoid over-reliance on gaming revenues Hong Kong and Singapore fall closely behind during the same period with an increase of 20 percent and 18 percent respectivelySource HRS Hotel Price Radar
3582 The number of events staged in Vienna Austria in year 2014 which created more than 17000 year-round jobs Of those events staged 1458 were congresses while 2124 were conferences and incentivesSource Vienna Convention Bureau
NUMBERS
JAPANHilton Tokyo Bay has appointed Neil McInnes as general manager McInnes has over 20 years of experience with Hilton Worldwide He was most recently regional director of revenue management for Japan Korea and Micronesia McInnes has also served as cluster director of business development for Hilton Tokyo and Conrad Tokyo while fulfilling the role of executive assistant manager at Conrad Tokyo As general manager of Hilton Tokyo Bay McInnes will oversee refurbishment to the guest rooms on the sixth and seventh floors of the hotel which are slated to be completed in early June 2016
8JUNE-JULY 2015
68 Sound Bitesindd 8 24515 426 pm
9JUNE-JULY 2015
AMITE RETURNS FOR THE SECOND YEARSingapore MICE Forum (SMF)
2015 is bringing back the Asia
Meeting amp Incentive Travel
Exchange (AMITE) this year a
hosted buyer programme that
connects Asia-based suppliers
with thoroughly vetted buyers
from Europe North America
and for the first time Asia
Pacific The inaugural AMITE
last year delivered 21 buyers
representing USD236 million in
business event contracts from
European and North American
countries and 18 suppliers from
eight Asian countries Held
from June 29 to July 3 2015 at
the Sands Expo amp Convention
Centre SMF 2015 is expected
to welcome 750 business event
professionals suppliers and 550
students to address skills and
knowledge gaps in the industry
through networking and training
workshops
JAPAN The Tokyo Convention amp Visitors
Bureau (TCVB) has won the bid for
the 12th Asia Pacific Symposium
on Cochlear Implant and Related
Sciences (APSCI 2019) The win marks
the first time this symposium will be
held in Tokyo and the third time in
Japan following the one held in Osaka
in 2001 and Kyoto in 1996 Over 800
doctors and scientists including 600
overseas delegates will converge in
Tokyo to attend the symposium on
November 5 ndash 8 2019 at Keio Plaza
Hotel Tokyo Prof T Yamasoba from
AUSTRALIAThe Victorian State Government has
announced an investment of up to
AUD210 million (USD168 million) for the
expansion of Melbourne Convention
and Exhibition Centre (MCEC) in the
2015 ndash 2016 State Budget MCECrsquos
activities contribute AUD580 million
to the economy annually and has
exceeded expectations following the
Victorian State Governmentrsquos previous
investment to build the new convention
centre in 2009 The completion of
MCECrsquos expansion is expected to result
in an additional 74000 international
visitors annually creating hundreds
of jobs and providing an estimated
AUD167 million boost to the economy
The Victorian State Government will
work with Plenary and their partners
to negotiate and finalise the proposed
expansion master plan and reveal its
details in the coming months
the University of Tokyo highlights that
the bid owes its win to the continuing
scientific contribution of Japanese
specialists to the Cochlear Implant
(CI) field and from lessons learnt
after their last bid loss in 2013 The
Tokyo Metropolitan Government and
TCVB lent a hand by providing support
letters from the Governor of Tokyo
and TCVB Chairman and assisting
with bid papers
FROM THE
BUREAUX
9 Taking the Leadindd 9 24515 1133 am
10JUNE-JULY 2015
Are messaging apps the future of social media Social mobile messaging apps such as WeChat Line Kakao Talk Viber and Whatsapp are fast becoming popular in offering services such as news and information gaming and payment
Source The World Bank Group News
Marriott launches events-specific website
wwwmeetingsimaginedcom is an innovative Pinterest-
like site that is also available as an app providing ideas
and inspiration for all types of events
The National Geographic has chosen 24 unique boutique hotels across six continents to be in its new luxury hotel collection one of which is the Kasbah Du Toubkal located in the snow-capped High Atlas Mountains in Morocco
10-11 Webspaceindd 10 24515 424 pm
Alison Taylor fulfils her dreamsStarwoodrsquos senior vice-president of sales heads to the US
What you missed online onWWWBIZEVENTSASIACOM
Singapore extends visa for Chinese nationalsThe validity of these Multiple Journey Visas (MJVs) extends to a maximum of 10 years
10-11 Webspaceindd 11 24515 1134 am
12JUNE-JULY 2015
CoverStory
One cannot deny the prowess of Shanghai as a global city As a clear representation of Chinarsquos booming economy its impressive cityscape of skyscrapers and modern infrastructure presents a platform of boundless economic and business opportunities From the bustling Pudong district and the sleepless Xintiandi entertainment district to the renowned waterfront promenade Bund Shanghai is one of the most dynamic cities with no end to experiences
Shanghai continues to perform exceptionally in business events in huge part due to frequent and direct air accessibility from other major cities in the world According to Patrick Chen deputy director of Shanghai Municipal Tourism Administration this convenience makes it effortless for Shanghai to attract prominent events that see visitors pouring in from different parts of the world These include sporting events such as the Formula 1 UBS Chinese Grand Prix and Longines Global Champion Tour as well as the revered Shanghai Fashion Week and the Shanghai International Film Festival
Max Jantasuwan global managing director of destination management company and event company Events Travel Asia was recently in Shanghai earlier this year as a hosted buyer of ITampCM China a business events trade show that takes place each year as part of Shanghai Business Events Weekrsquos strong line-up of programmes Commenting on his experience he shared with Biz Events Asia that Shanghai has changed a lot in the past five years in a good way
SHANGHAI SURGES ONWORDS KRISTIE THONG
ldquoShanghai continues to offer a lot to event planners It is very accessible has opportunities for off-site events and has many local attractionsrdquo Jantasuwan said
ALL THE SPACE IN THE WORLDFrom the steadfast Shanghai New International Expo Center that has hosted the Motor Show for years to the Shanghai World EXPO Exhibition amp Convention Center situated in the city centre large-scale exhibition and convention venues are aplenty in Shanghai The Shanghai International
Convention Center is a venue that has attracted large-scale international conferences and business forums due to its integrated hospitality offering Situated in the heart of Shanghairsquos financial and trade zone Lujiazui and adjacent to the ironic Oriental Pearl TV Tower it offers a five-star hotel with 273 river-view rooms and suites on top of extensive event facilities With a total capacity of 3000 guests through a 4400 sq m pillar-less grand ballroom and 30 multi-functional conference halls it is no surprise the venue has attracted noteworthy events such as the Fortune Global Forum APEC Leadersrsquo Summit the 35th Asian Development
THE CHINESE CITY NAMED ldquoPARIS OF THE EASTrdquo CONTINUES TO ATTRACT BUSINESS EVENTS AS IT GROWS IN ECONOMIC STATURE AND PROMINENCE WHILE REMAINING TRUE TO CULTURE AND INNOVATION
12-14 Cover Storyindd 12 24515 1134 am
13JUNE-JULY 2015
Zhujiajiao ancient water town
Yuyuan Gardens
ldquoShanghai continues to offer a lot to event planners It is very accessible has opportunities for off-site events and
has many local attractionsrdquo
MAX JANTASUWANManaging DirectorEvents Travel Asia
Bank Council Annual Meeting and the welcome dinner of EXPO 2010
One of its newest venue additions may soon overshadow several competitors in the Asia Pacific market The National Exhibition and Convention Center (NECC) has already attracted much hype within both the domestic and international marketplace calling itself the worldrsquos largest exhibition venue Co-built by the Ministry of Commerce of China and the Shanghai Municipal Government NECC offers 500000 sq m of exhibition space with 400000 sq m indoors and 100000 sq m of outdoor display areas The indoor exhibition space includes 13 large exhibition halls each spanning 28800 sq m as well as three smaller 10000-sq m halls ndash all of which are directly accessible by freight carriers It also has over 60 meeting rooms of different sizes with seating capacities ranging from less than a hundred people to three thousand attendees each NECC is a multi-purpose facility offering more than exhibition and meeting facilities it is supported by a commercial centre three office buildings a five-star hotel conference services as well as international cuisine options and entertainment
OUT OF THE BOXShanghai has a healthy number of exhibition and convention venues and also a plethora of luxury and business hotels that offer impressive and well-utilised event facilities However event planners looking for the unconventional will not have their ideas stifled in Shanghai
Event planners can consider a space like M1NT which is a modern-day members club for classy clientele With a combined offering of a destination restaurant cocktail lounge bar roof terrace and night club it can host cocktail parties of up to 600 guests or
12-14 Cover Storyindd 13 24515 1134 am
14JUNE-JULY 2015
Shanghai Maglev Train Waterhouse Nanjing Road
On the Bund
sit-down dinners of 160 guests Event organisers can opt for food prepared by in-house M1NT chef Grant Brunseden M1NT has hosted and catered for a wide variety of events offering a chic touch to product launches fashion shows training and seminars and after-parties Some brands that have used M1NT for events include Ferrari Hermes Jimmy Choo Chopard UBS and Bvlgari
Situated east of Shanghairsquos old town is The Waterhouse at South Bund which consists of a 19-room boutique hotel and an event warehouse Located in the vicinity of the 2010 World Expo site and next to The Cool Docks cultural hotspot the venue has a disorienting yet refreshing design that charms planners in search of something out of the ordinary
The event venue is a pillar-less multi-purpose space converted from a former warehouse Evoking the buildingrsquos industrial roots the 743-sq m warehouse has a double-storey
ceiling and can be easily reconfigured to cater for all kinds of events and formats It can take up to 800 guests for cocktail parties or 500 guests for banquets
Anyone looking for an exclusive but sophisticated space in the heart of old Shanghai can consider Yong Fu Seventeen A members-only club housed in a private whiskey and cigars bar complete with parquet wooden flooring and comfortable green leather armchairs Yong Fu Seventeen can be hired for events of up to 100 guests with the choice of in-house or external caterers On other days it hosts regular whiskey and cigar tastings vertical wine tastings or oysters and champagne evenings
THE SHOW GOES ONWhile the merits are endless as a global city a metropolis that stays true to its roots is one that visitors return to time and again Shanghai retains its history and culture in landmarks such as the 400-year-old Yuyuan Garden the French Concession Region featuring old European buildings in Luwan and Xuhui and the renowned taoist Chenghuang Temple (also called Yi temple) This culture works as a hook for pre- or post-conference tours or incentive travel programmes Groups can visit medieval water towns such as Zhujiajiao located just 50 minutes away from the city centre by bus or take the maglev high-speed magnetic levitation train to Hangzhou or Suzhou
Oscar Cerezales chief operating officer of Asia Pacific for MCI weighs in
Shanghai has a combination of three pillars 1 It enhances relevant business exchange opportunities 2 It has a consolidated industry community 3 It has a leading positioning in market segments such as
finance real estate healthcare logistics and innovation
WHAT MAKES THE CITY OF SHANGHAI UNIQUE
12-14 Cover Storyindd 14 24515 1134 am
15 Hyatt Westin ADindd 15 19515 751 pm
16JUNE-JULY 2015
Mercato Starling
MERCATO Mercato is an Italian restaurant from three Michelin-starred Chef Jean-Georges Vongerichten Located on the sixth floor of Three on the Bund it boasts stylish rustic surrounds with reclaimed wood and warm leather tones exuding familiarity and a sensual feeling of comfort Looking out of the tall glass windows one will immediately feel directly in the heart of a vibrant city but away from the bustling crowds Famous for its seafood house-made pastas and wood-fired pizzas dishes are presented family style allowing for sharing and sampling a bit of everything Our personal favourite is the spicy salami ricotta cheese and broccolini pizza Mercato can also be booked for intimate dinner events with a separate function menu available
STARLINGStepping into Starling can feel like you are being teleported to Southeast Asia Just down the street from Four Seasons Hotel on Taixing Lu the pub evokes a colonial era through huge retro fans soft lighting and quaint birdcages If you are living in Southeast Asia and need some convincing to check out this joint let the cocktail menu wow you with its rum or gin-based concoctions that consist of spices and tropical flavours found in Southeast Asia One of the must-try cocktails is the spicy Tom Yum Colada made with coconut milk pineapple and lime juice The Pandan Collins and Roasted Pineapple Old-Fashioned are also some interesting options These drinks can be accompanied by familiar tastes such as laksa mango sticky rice or beef rendang ndash courtesy of Malaysian chef Brian Tan
TIAN ZI FANG (ॵŔᇇ)This artistic district is a labyrinth of alleys filled with cafes art galleries art deacutecor apartment blocks and craft stores within the area known as the French Concession Spend some time in some of the art galleries or take a stroll in the elegant French Concession itself ndash a 10 square-kilometre district with old residential buildings and heritage hotels and edifices
MAKE TIME COUNT IN SHANGHAIDO YOU HAVE SOME TIME TO SPARE OR A CHANCE TO MAKE USE OF CHINArsquoS 72-HOUR VISA FREE TRANSIT POLICY WE POINT OUT SOME INTERESTING FINDS IN THE GLOBAL CITY THAT MIGHT BE WORTH YOUR TIME
Tian Zi Fang
16JUNE-JULY 2015
16 Shanghai extendedindd 16 24515 1200 pm
19-20 Sheraton ADindd 19 13515 857 pm
amp
0
lt
amp0
0lt
amplt
amp0lt
19-20 Sheraton ADindd 20 13515 857 pm
21 Macao Economic Services ADindd 21 13515 759 pm
22JUNE-JULY 2015
THE LUXURY
ISSUEWE LOOK AT
WHAT LUXURY
MEANS WHEN
GIVEN OUR OWN
INTERPRETATIONS
TheLuxuryIssue
WORDS EL KWANG
KRISTIE THONG
GINA SIN
22JUNE-JULY 2015
Itrsquos common knowledge that the
demand for upmarket or exclusive
experiences increases as Asia
becomes more affluent The growth
of economies see many corporate
companies rewarding high-achieving
employees in the form of top-notch
luxurious experiences And as a larger
and younger demographic worldwide
becomes richer products and services
work harder to find ways to attract
the elite in an increasingly saturated
market
Proving luxury incentive travel
continues to be in demand
Luxperience a three-day event that
aims to be the platform for luxury and
experiential travel in the Australasia
and Pacific region has seen continued
growth The success of the show has
prompted organisers to include a new
program within Luxperience tailored for
business events this year Event buyers
will be able to identify new opportunities
within the luxury travel industry for
incentives or exclusive events while
exhibitors will have a bigger platform
to provide innovative solutions for
meetings and events
Event planners specialising in luxury
experiences are now looking beyond
luxury products Clients are asking for
unique money-cannot-buy experiences
Many of us consider luxury to be in the
form of expensive items and exclusive
retreats while others believe it can
be the simpler intrinsic things in life
that are often overlooked However
we choose to define it one quote by
Karoline Huber of IWC Schaffhausen
(published by Boyden Global Executive
Search) sums it up well ldquoLuxury is
based on emotion and it is people who
create emotional differencesrdquo
22-33 Luxury Issueindd 22 24515 1137 am
23JUNE-JULY 2015
TheLuxuryIssue
OSAKA ndash
JAPANrsquoS SECOND
LARGEST CITYCurate a stellar city adventure in
Osaka and check the next residential
conference or incentive into the 160-
room St Regis Osaka Located on
Midosuji Avenue the Ginza of Osaka
where luxury international fashion
labels reside the purpose-built
five-year-old hotel is the epitome of
luxury Ease delegates into the hotel
with its signature afternoon tea or a
rejuvenating treatment in the Iridium
Spa featuring Sothys Paris
Witness the daily champagne ritual
held in the outdoor Zen garden adjacent
to the lobby on the 12th floor before
heading to The St Regis bar for a glass
of Shogun Mary the hotelrsquos concoction
of the Bloody Mary cocktailThe
THE LUXURY OF CULTURE BRINGING THE BEST OF TWO JAPANESE
LUXURY INCENTIVE CITIES THROUGH THE
CONDUIT OF CULTURAL EXPERIENCES
WORDS EL KWANG
welcome reception can either be held
in the 210 sq m Astor Ballroom or in
Italian restaurant La Veduta or French
bistro Rue drsquoOr Start the next day with
an official meeting agenda in the Astor
Ballroom which also has optional
breakout spaces in the four meeting
suites on the dedicated events floor
With its easy access team-building
activities are in abundance Visit the
190-year-old Kuromon Ichiba Market
for arguably one of the best Japanese
food and seafood in Osaka Another
fun activity for all ages is a visit to
the Momofuku Ando Instant Ramen
Museum where delegates get to
understand the history behind this
post-WWII invention try their hands at
making it and design their own ldquocup
noodlerdquo Those keen to learn more
about the Japanese culture can take a
private behind-the-scenes tour of the
Yamamoto Noh Theater built in 1921
Planners can have the option of having
performers hold coaching sessions
for delegates on the actual performing
stage The art form has been recognised
as a Japanese intangible heritage
in 2006
End the program in Kyoto with some of
the cityrsquos best retail shopping before
bringing delegates to Kyoto for more
cultural elements
The Astor Ballroom of The St Regis Osaka The Library Suite Meeting Room
ldquoAt both The St Regis Osaka and
Suiran The Luxury Collection
Kyoto we believe in assisting our
clients in curating memorable and
experiences that are unique to our
brands The Luxury Collection is
about travellers collecting local
and authentic experiences Let our
hotels be your guiderdquo
FAY-LINN YEOHBrand Director
The St Regis and The Luxury Collection Food amp
Beverage Marketing Asia Pacific
Starwood Hotels amp Resorts Worldwide Inc
23JUNE-JULY 2015
22-33 Luxury Issueindd 23 24515 1137 am
24JUNE-JULY 2015
Suiran a Luxury Collection Hotel Kyoto
HISTORIC KYOTOThere are many forms of relaxation and recovery in the world of luxurious experiences Some prefer retail therapy while others opt for a digital detox by staying in a luxury hotel or resort Embracing and experiencing the traditional Japanese culture and historic sites may reap benefits beyond soul searching Its cultural myths and spiritual integrity continue to distract global visitors from their day-to-day worries a true time out in Kyoto whilst stepping back in time
A 13-minute bullet train ride takes you from the buzzing city centre of Osaka to historic Kyoto the former capital of Japan for 1200 years According to the Kyoto Convention Bureau the ancient city is the cultural heart of Japan It has 17 UNESCO World Heritage Sites on a cityscape dominated by 2000 temples and shrines
SUIRAN A BRAND NEW BREATHING SPACE On the vibrant side of the Hozu River resides the brand new Suiran a Luxury Hotel Collection Kyoto As the first luxury collection hotel in Japan this hotel is perfect for exclusive management retreats or complete hotel book-outs Upon entering the main gates of the 39-room hotel a purposefully-laid footpath leads you on a tranquil trek through a Saryo Hassui cafeacute overlooking the river and misty Arashiyama hills and the hotelrsquos enchanting garden before bringing you to the hotel reception
Off the main reception desk is a 100-sq m Akane function room perfect for intimate welcome dinners of up to 48 guests Enjoy an authentic Geisha performance one of Japanrsquos indigenous wonders Unfulfilled meeting agendas or higher-level business planning can be carried out
in the unobtrusive meeting room or in the smaller 18-sq m Shogetsu room a less formal traditional Japanese setting that comes with its own bathroom and outdoor garden
The luxurious and spacious guest rooms were designed with traditional motifs such as the culturally significant cherry blossom hues in spring and the lush verdure in summer The carpet is a reflection of moonlight ripples on the Hozu River The superior rooms on the upper levels offer views overlooking the hotelrsquos foregrounds and its peaceful mountain and river surrounds whilst the ground floor Yuzunoha deluxe terraces consist of outdoor air baths (onsen) complete with retractable private screen doors for a soak under the healing sun
RECOVERY THROUGH THE ARASHIYAMA CULTURAL HUB The hotelrsquos concierge can assist in designing a customised menu in the hotelrsquos Kyo-Suiran restaurant (a restored building from its 1899 version) or an indigenous exploration of the Arashiyama village located near the hotel Engage the strength of the young and energetic team of ldquoJinrikishardquo which are beautifully-
24JUNE-JULY 2015
Sight-seeing on Jinrikisha
A dish from Kyo-Suiran Restaurant Authentic Geisha performance in Akane function room
22-33 Luxury Issueindd 24 24515 1137 am
25JUNE-JULY 2015
designed small two-wheeled rickshaws and embark on a tour of famous Kyoto landmarks surrounding the hotel Cross the Togetsu (crossing moon) Bridge and visit the Tenryu-ji Zen Temple established in 1339 by shogun Ashikaga Takauji in memory of Emperor Go-Daigo Existing buildings were restored to their closest originals after having gone through eight fires centred by a Zen garden displaying the balance of Yin (rocks) and Yang (water)
The hotel can work with the temple to organise activities such as meditation and hand-copying of sutras This is certainly a place to recharge and restore inner harmony after a productive conference in Osaka Equally wondrous is a Jinrikisha ride around the Arashiyama Bamboo Grove which is a popular site for photography The fresh air along with the staggering height and intense green hues of the bamboo makes one feel that all troubles will eventually come to an end
EXPLORING FURTHERVenture further into other parts of Kyoto Check out the must-see Fushimi Inari Taisha a Shinto shrine dedicated to the gods of rice and sake famous for its two-hour hiking path through the Senbon Torii shrine gates outlined by red overarching frames and fox
sculptures holding a key in the mouths for the rice granary
Head over to Gion district and let your imagination go back in time as your stroll through the alleys of old tea houses some of which are now converted into stylish restaurants and retail shops like Leica As Gion is known as the geisha district it is not uncommon to see Geiko (professional geisha) and Maiko (apprentice) throughout the day There is a large variety of retail shops selling Japanese incense tea and arts and crafts such as ldquokanzashirdquo an ornamental hairpin Rest your feet while indulging in an epicurean experience at the Shimogamo Saryo restaurant set in a
traditional Japanese house since 1856 Post-dinner head for some Japanese sake tasting at Machiya in Gion
BEFORE FAREWELLBid farewell to Kyoto on a high note by planning a series of cultural team-building activities with the Suiran hotelrsquos concierge Team members can embark on a traditional Kyoto sweet-making (Kyo-Gashi) activity conducted by 260-year-old family business Tawaraya Yoshitomi or try Ikebana the age-old Japanese art of flower arrangements End the team-building activities with a traditional tea ceremony and learn how to receive and appreciate a cup of tea in the hotel garden
Team bonding is a crucial component of incentive trips Asians culturally bond over meals Consider organising nightly supper sessions of Japanese Ramen where delegates get to try and compare ramen from different ramen shops Or drive a ldquobest ramen eatingrdquo photo competition through social media channels
RAMEN BONDING
Arashiyama Bamboo Grove
Traditional tea ceremony
25JUNE-JULY 2015
Kyo-Gashi making Sake tasting
Superior King Room at Suiran
22-33 Luxury Issueindd 25 24515 1138 am
26JUNE-JULY 2015
Do you believe there are moments when we can feel the physical halt of time Moments where the rush of everyday life and work commitments take a backseat giving in entirely to a view or feeling so mesmerising it overwhelms you Moments where personal problems cease to matter albeit for a brief moment for the magnitude of your problems feels insignificant in comparison
For me it took standing at the West end of Angkor in Siem Reap and taking in the view of Angkor Wat in its full glory A sharp intake of breath as I marvelled at the workmanship of the intricate Khmer architectural carvings on the walls and pillars constructed in a century that did not have the tools and technology we have today Like all tourists in Siem Reap visiting Angkor Wat was one of the first things on the list Leak the helpful guide assigned by DMC Asia Expeditions explained that Angkor Wat is only one of the many religious monuments in the Angkor area a huge archaeological park that spans 400 square kilometres It comprises a hefty number of remains of the different capitals of the Khmer Empire from the ninth to the 15th century Once a Hindu and later a
Buddhist temple Angkor Wat was built in the 12th century and remains as the only religious centre in the area
After emerging from an extensive brand transformation from micenet ASIA to Biz Events Asia that left us excited satisfied but mentally drained I jumped at the opportunity of visiting Siem Reap in Cambodia a place I knew close to nothing about Siem Reap may be an emerging destination but it is already filled with tourists due to its rich line of historic and religious artefacts The best jobs locals can have in Siem Reap are the ones directly fuelled by tourism ndash as tour guides and in hospitality The high proficiency of the English language spoken everywhere is also a true sign of a thriving tourist destination in Southeast Asia
TheLuxuryIssue
THE LUXURY OF TIME
RETRIEVE LOST TIME AND ALLOW FOR TRUE INCENTIVE CONNECTIONS
THROUGH THE HISTORICAL BEAUTY OF SIEM REAP
WORDS KRISTIE THONG
Ta Prohm
26JUNE-JULY 2015
22-33 Luxury Issueindd 26 24515 1138 am
27JUNE-JULY 2015
27
LE MERIDIEN ANGKOR Despite the lack of existing MICE
infrastructure Siem Reap remains a
viable option for meetings and incentive
programs with its can-do attitude
These are the sentiments of Dennis
Kam director of sales and marketing
at Le Meridien Angkor He shares that
the hotel hosts up to four international
corporate groups a month of which
most come from Singapore China and
Thailand Besides the 200-guest Tara
Ballroom the hotel has an impressive
and well-landscaped garden that works
well for al fresco cocktail parties and
gala dinners of over 1000 guests The
lobby can also be easily taken over and
transformed to the requirements of
the event organiser A popular choice
is having a dinner hosted at a temple
where the hotel has hosted smaller
groups of under 100 guests at the
Kraven temple complete with stunning
lights and warrior dancers
ASIA EXPEDITIONSIn an exotic destination like Siem
Reap it takes a trustable destination
management company to ensure
everything goes according to plan I had
a guide who would go the extra mile to
accommodate any last-minute changes
and knew exactly where to take me
when I asked for something out of the
norm or local Apart from Cambodia
Asia Expeditions has a presence in
Myanmar Laos and Vietnam
SHINTA MANI FOUNDATIONSiem Reap is an ideal destination for
corporate groups looking for a cultural
incentive experience with a strong
CSR element Hiring the local Phare
Circus troupe for an event allows
groups to tick off their CSR KPIs Many
hotels also work with non-government
organisations that help support the local
community ndash be it through education
training or employment The Shinta
Mani Foundation is a registered local
NGO that focuses on three core areas
education small business start-ups and
health care On top of donations USD 5
from a nightrsquos room rate at the luxury
boutique Shinta Mani Club or Resort is
donated directly to the foundation
AN INCENTIVE OUT OF SIEM REAP
The same feeling of time stopping was
experienced through the hours spent
exploring sites such as Bayon Temple
and the ruins of Ta Prohm ndash a temple
made famous by Angelina Jolie in Tomb
Raider We also headed up to the Kulen
Mountain which is not just a popular
tourist site but where many locals visit
during the weekends to relax or swim
under the waterfall
In a beautiful destination like Siem
Reap we are naturally inclined to
switch off making connecting with
onersquos self possible It is where the 24
hours in a day pass seemingly slower
as though the seconds match the pace
of a calmer beating heart Without the
usual modern worries it also motivates
incentive delegates to truly connect
with each other making incentive
programs worth every penny spent
View of Angkor Thom Temple Angkor Wat
Banquet dinner at Kravan Temple
27JUNE-JULY 2015
22-33 Luxury Issueindd 27 24515 1138 am
28JUNE-JULY 2015
Depending on perspectives luxury
can mean catering to an upmarket
audience or simply having the luxury of
space and time and a chance to take a
breather and relax We learnt recently
that Singapore-based Saakalya Travel
is unique in the way that it provides
these luxurious simplicities to busy
professionals away from the bustling
and sometimes chaotic cities to some
of the most beautiful and culturally-rich
destinations in Southeast Asia
The duration of the trips is kept short
and hosted during the weekends so that
they do not eat into the limited time of
busy professionals but yet sufficient
in providing a deeply refreshing and
rejuvenating experience Luxury is what
enriches us be it physically mentally
or spiritually Its value can be found in something true and pure whether that
is attributing significance to the time
and dedication spent on hand-crafting
deacutecor as with the Saakalya Collection
or indulging in beautiful open spaces
of scenery The concept of luxury is a
wholly personal perception
Travel experiences at Saakalya are
centred on somewhere new and
something different Bali is the current
destination that Saakalya explores
with access to a richer variety of
areas and opportunities built on the
connections of Saakalyarsquos managing
director Alexandra Schmutterer
Locations are curated through the
knowledge of locals working alongside
Saakalya to embrace the concept of
TheLuxuryIssue
INTERPRETATIONS OF LUXURY TRAVEL
NOT ALL THAT GLITTERS IS GOLD IN LUXURY
TRAVEL SOMETIMES ITrsquoS JUST A BREAK FROM ALL
THE DEADLINES YOU MAY OR MAY NOT HAVE MET
AND THE LUXURIES OF BEING ABLE TO ENRICH
THE BODY MIND AND SOUL IN TRAVELWORDS GINA SIN
holistic travel Each trip only allows
for up to a maximum of 12 people
in order to maintain an exclusive
and personal experience The
variety of experiences planned
around tranquil surroundings has
been designed to encourage new
passions such as arts cooking wine
tasting (you may be surprised Bali
does have a winery) or yoga taught by
world renowned instructors Guests
will also stay in personal villas in a
luxurious resort maintaining the
feeling of exclusivity and privacy
In pursuit of more exclusive and
unconventional destinations works
are also currently underway to
create such experiences in Thailand
22-33 Luxury Issueindd 28 24515 1138 am
My Magnifique VoyageMy Magnifique VoyageMy Magnifique VoyageMy Magnifique VoyageMy Magnifique VoyageMy Magnifique Voyage
Grand Ballroom
Th e Grand Gamelan
Luxury Pool AccessLuxury Pool Access
SETTING THE STAGE FOR INSPIREDMEETINGStrade AT SOFITEL BALI NUSA DUA BEACH RESORT IS AN INNOVATIVE SET OF VENUE CHOICES THESE COMPRISE 12 FUNCTION ROOMS INCLUDING 2 BALLROOMS ALL OF WHICH ARE WELL-EQUIPPED AND FEATURE NAMES THAT INVOKE DEEP BALINESE MEANINGS AND ENDLESS INSPIRATION YOUR PERSONAL INSPIREDMEETINGStrade PLANNER WILL HELP YOU CREATE A TRULY UNIQUE OCCASION DISCOVER ALL OUR MAGNIFIQUE ADDRESSES IN OVER 40 COUNTRIES ON wwwsofitelcom
DISCOVER OUR MAGNIFIQUE ADDRESS IN BALI
My Magnifique VoyageMy Magnifique VoyageMy Magnifique VoyageMy Magnifique VoyageMy Magnifique VoyageMy Magnifique Voyage
SOFITEL BALI NUSA DUA BEACH RESORT
MAGNIFIQUE EVENTS
TAILOR-MADE MEETINGS IN A STUNNING BEACHFRONT SETTING
KAWASAN PARIWISATA BTDC LOT N5 NUSA DUA
BALI 80363 INDONESIA - TEL (+62) 361 849 2888
H9078SOFITELCOM
JOIN OUR GLOBAL LOYALTY PROGRAMAT ACCORHOTELSCOM
29 Sofitel Bali ADindd 29 16515 652 pm
30JUNE-JULY 2015
LUXURY AT SEATHE GOLDEN AGE
OF SAIL STEALS THE LIMELIGHT AT A RECENT
OFFICIAL MEDIA LAUNCH OF ROYAL ALBATROSS IN
SINGAPORE
WORDS GINA SIN
Some have always seen the appeal of having events held near water whether
it is an outdoor poolside cocktail event or a networking party on a dockside yacht
against the sunset Royal Albatross originally built in 2001 and later acquired
by Tall Ship Adventures Pte Ltd is the latest attention grabber for business
events in Singapore
Once a traditional sail training ship Royal Albatross exudes sheer luxury with its hard-carved wooden interiors sturdy
aluminium masts 22 majestic sails and 60000 LED lights customisable to 512 colours It can accommodate just shy
of 150 guests for day sailing or over 200 guests berthed
The media launch perfectly encapsulated the experience of being on the ship We went on a tour of its 185-square metre
upper deck Grand Salon and five ensuite cabins and enjoyed cocktails and canapes
specially prepared by Clubvivre We watched its crew climb the shiprsquos masts
in preparation for a ride out to Lazarus Island where fire-eaters gave us a warm
welcome and a delicious satay (barbequed meat on sticks) buffet awaited us We
headed back to reality eventually but not before everyone was handed flutes of
bubbly to end the beautiful night
Delve into Thailandrsquos spiritual culture at the Erawan Shrine located in the heart of Bangkokrsquos Ratchaprasong precinct on Ratchadamri Road Proceed with a stop at Grand Hyatt Erawan Bangkok a renowned luxury hotel located just next to the shrine
Despite a lobby constantly abuzz with activity it induces a calming effect on arrival as the fragrant air-conditioned setting cools you down The newly-refurbished guest rooms showcase residential-styled amenities making delegates feel right at home ndash perfect for residential conferences and events The hotel offers event planners an incentive to a rejuvenating experience at the tranquil isawan Residential Spa amp Club
While ldquooptionsrdquo is a key component with creative event buyers the hotel offers a high-end board room a grand ballroom with an eight-
metre-high ceiling as well as The Campus event space which continues to draw hot demand since its launch in 2009 A Singapore-based corporate event specialist feels The Campus ldquoprovides a fun environment that inspires creativityrdquo where delegates can relax and be themselves contributing to ldquobetter communications at an eventrdquo Due to its unique setting The Campus has also started to attract banquets and weddings
With the rise of smaller-sized events and incentive groups ldquothe residencerdquo offers a New Yorker-designed executive residential-styled setting Whether itrsquos pre-event drinks in Apartment 305rsquoS own Gallery or breakout creative sessions in any of the other four luxurious event rooms ldquothe residencerdquo provides a unique environment for planners with the objective to strengthen team spirit and enhance relationships
TheLuxuryIssue
LUXURY IN THE HEART OF BANGKOKEXPERIENCE THE LUXURIOUS FEELING OF SPIRITUALITY COMBINED WITH A HOTEL THAT KNOWS EXACTLY WHAT EVENT PLANNERS NEED
WORDS EL KWANG
The Campus
Royal Albatross
22-33 Luxury Issueindd 30 24515 1138 am
31JUNE-JULY 2015
TheLuxuryIssue
Major hotel chains and their rapid growth in the Asia Pacific region have always gotten most of the attention in business events The rise of independent hotels however has been evident in recent years as the category gains more prominence A Biz Events Asia survey conducted in May revealed that the majority of respondents (95 percent) are interested in independent hotels due to their unique product offering
ldquoTravellers today are looking for authentic and memorable experiences where travel is aspirational and luxury is defined by personal life and style preference at any given time in your liferdquo says Josephine Lim managing director of South East Asia for Preferred Hotels amp Resorts
ldquoIndependent hotels are often borne from entrepreneurial hotel owners with a passion for the art of hospitality They deliver the authenticity of a destination ndash featuring the unique characteristics of specific cultures within their own brand of hospitality that allows discerning travellers to lsquolive like the localsrsquordquo she adds
Also playing a significant role in the rising trend is a growing demographic of high-earning millennials with sizeable disposable incomes looking for exclusivity in cooler trendier and off-beat experiences
ldquoIndependent hotels pay a lot of attention to detail and design aesthetics Though some of them may be smaller the experience is often different and more magical I tend to stay in such hotels if I want a different experience they tend to feel more luxuriousrdquo says Jeanne Hong a 35-year-old finance professional who is also the
THE LUXURY OF AUTONOMY
INDEPENDENT HOTELS OFFER OFFBEAT OR EDGY LUXURY
EXPERIENCES BUT HAVE THEY GAINED THE TRUST OF EVENT
PLANNERSWORDS KRISTIE THONG
The Dhara Dhevi Chiang Mai
31JUNE-JULY 2015
22-33 Luxury Issueindd 31 24515 1138 am
32JUNE-JULY 2015
co-owner of The Snack Guru an online store selling healthy gluten-free snacks
Putting independent hotels within a single alliance has long been industry practice and there are many benefits to doing so An independent hotel under a company like Small Luxury Hotels of the World or Preferred Hotels amp Resorts can save costs by easily tapping into the hotel companyrsquos global distribution channels gain awareness through joint marketing efforts or build continued satisfaction with the companyrsquos loyalty program While individual properties may be overlooked when pitching for corporate business joining a hotel company offers them tender opportunities with multi-national corporations
These independent hotel companies have been gaining traction Worldhotels welcomed seven new members in the first quarter of 2015 adding to its portfolio of nearly 500 properties worldwide Small Luxury Hotels of the World has announced at least eight member hotels and resorts of which several will be opening throughout the year Meanwhile Preferred Hotels amp Resorts introduced six new properties ideal for the business events market that will be scheduled to launch by the end of 2015
A CHAIN GOES FREEIn early 2015 Starwood Hotels amp Resorts announced the launch of its 10th brand that now falls within its extensive portfolio Tribute Portfolio promises owners Starwood Preferred Guest (SPG) members and guests
the ability to ldquostay independentrdquo with a selection of independent upscale hotels in high-demand destinations While falling under the new brand name the independent hotels within the portfolio will maintain their own unique identities and continue to promise boutique service
Adam Aron chief executive officer of Starwood adds that the mission of the new brand is to ldquobring great hotels in great destinations to loyal SPG members who make up more than half of all Starwood staysrdquo As with Starwoodrsquos other nine brands SPG members will be able to earn and redeem Starpoints at Tribute Portfolio hotels and enjoy in-hotel elite tier benefits such as upgrades welcome amenities late check-out and more
NUMBERS FROM THE SURVEY
LEADING HOTELS OF THE WORLD SMALL LUXURY HOTELS OF THE WORLD
95list something new and unique product offering as reasons why they will go for an independent hotel
35 will take into consideration loyalty programs when considering the use of an independent hotel
Event planners have stayed with a member hotel in these hotel companies at least once
ITrsquoS ABOUT THE SERVICEThis recent development from Starwood may put independent hotel companies on alert in particular due to Starwoodrsquos strong and global branding as well as its loyalty program While many independent hotel companies offer some form of loyalty program most are only beginning to find a footing with loyalty programs specifically for event planners Elaine Macy senior vice president group sales for Preferred Hotels amp Resorts revealed that a meeting planner loyalty program is currently undergoing a Beta testing in North America under iPrefer the companyrsquos point-based guest loyalty program It was introduced in early 2015 to offer planners points for actualised revenue from rooms booked
Royal Palm South Beach Miami Starwoodrsquos first Tribute Portfolio feature hotel
22-33 Luxury Issueindd 32 24515 1138 am
International Starfor Leadership
in Quality Award 2013Gold Category
Certificate of Excellence2014 WINNER
One World Hotel
Find us on
first avenue bandar utama city centre 47800 petaling jaya selangor malaysia toll free domestic 1300 88 7888 toll free international 1800 88 7888tel 603 7681 1111 fax 603 7681 1188 email enquiryoneworldhotelcommy website wwwoneworldhotelcommy
Half Day Meeting Package from RM218 per person per day
Full Day Meeting Package from RM228 per person per day
2015 Meeting Packages
Meeting faci l i t ies recognised by the world
At the 5-star One World Hotel you can expect ample space luxuriously appointed with spectacular chandeliers and state-of-the-art facilities including simultaneous interpretation system live feed facility and mood lighting with variable colour setting and free Wi-Fi However what makes corporate functions here extra special is the opportunity to put fun back into functions
Anythingrsquos possible in One World To add some excitement to your next event speak to our Conventions and Events team today at 03-7712 2289 or email cneoneworldhotelcommy
Prices are in Ringgit Malaysia and inclusive of 10 service charge and 6 goods and services tax
ldquoTravellers today are looking for authentic and memorable experiences where travel is aspirational and luxury is defined by personal life and style preference at any given time in your liferdquo
JOSEPHINE LIMManaging Director of South East AsiaPreferred Hotels amp Resorts
at member hotels and already has more than 550 planners enrolled
Perceptions of service standards and event delivery also differ According to survey findings perceptions are pretty much split down the middle when it comes to concerns over an independent hotelrsquos brand standards in event delivery
While some believe the use of an independent hotel for an event may ldquonot be able to benefit from the established international image of hotelsrdquo others feel they offer a less mainstream and more intimate touch while not compromising on service standards Many will take to leisure-focused research through sources like TripAdvisor or rely on word-of-mouth to gauge standards of an independent hotelrsquos ability to host events Some however feel that the overall experience is dependent on the staff and service standards and do not take into account the hotel status
22-33 Luxury Issueindd 33 24515 1138 am
34 Luxperience ADindd 34 13515 841 pm
35 Pullman Bangkok King Power ADindd 35 19515 758 pm
36JUNE-JULY 2015
TalentAndMentor
There is no argument ndash talent is one of the most common and hottest buzz words in business events and hospitality While many companies experience what appears to be a talent crunch in Asia one professional who has spent years in talent assessment and human capital strategies suggests the ldquoright fitrdquo might be the bigger issue
Thomas Wai director for Asia Pacific at Talent Plus Inc says the challenge of identifying engaging and retaining talent differs for a region as large and diverse as Asia Pacific With his work bringing him to over 30 cities in China including the third and fourth tier cities Wai has met ldquogreat people who are driven honest and hardworkingrdquo and seen career fairs in Shanghai filled with tens of thousands of candidates expressing genuine interest Identifying talent is likely to be an issue here according to Wai and the question companies should be asking is if there is a structured and effective interview system in place to identify the right talent
For mature cities such as Singapore and Hong Kong talent retention is at play
ldquoUnfortunately many organisations do not pay sufficient attention in re-hiring their people They pay little focus in developing their potential They focus on peoplersquos weaknesses rather than setting them up for success As a result talented people leave the organisation and recruiters assume that they cannot find people to join themrdquo Wai says
ITrsquoS NOT ABOUT THE MONEYThere is a misconception that salary compensation and benefits are the most crucial investments in employment or talent retention While they used to be the key elements to attracting and retaining talent evolving socio-economic factors along with a thirst for information and constant change brought on by the Internet age have shifted mindsets of working professionals Wai calls monetary benefits ldquosatisfiersrdquo but not motivators
ldquoThe key motivators to truly engage and help us to getting and retaining our performers are recognition one-on-one time mentoring setting them up for success paying attention to them listening to their physical and emotional needs helping them to become significant and allowing them the freedom to be the very bestrdquo he says
We are well aware that a sustainable work force be it in the West or Asia Pacific starts from the top And it may be the hardest but most rewarding step Top leadership will first need to show commitment in building a talent-based culture and demonstrate that they care about their people
ldquoThen you need to understand the DNA of your top performers decode and understand what makes your successful people successful Use these DNAcharacteristicstraits to create an interview as part of your selection consideration when you are considering new candidates or promoting from withinrdquo Wai says
THE LUXURY OF TALENT
SCRAP THE IDEA OF A TALENT CRUNCH WE HAVE THE TALENT IN ASIA BUT DO WE KNOW HOW TO
GET THE RIGHT HIREWORDS KRISTIE THONG
36JUNE-JULY 2015
It is useful to evaluate his potential so as to help him with his blind spots while putting focus on his strengths
On top of constant and open communication Wai recommends ldquostay interviewsrdquo These interviews recognise the achievements of employees and identify subsequent steps for growth
ldquoThis way you would have a better chance of creating a sustainable work force for the future state of your organisationrdquo Wai adds
SUCCESS SHOWSA sustainable workforce translates to a successful business Wai cites the example of the Capella Hotel Group where its property in Singapore continues to enjoy one of the highest occupancy rates since its opening six years ago When the group took over the Ritz-Carlton property in Bali it enjoyed the ldquobest year ever after 17 years in businessrdquo Founder Horst Schulze was quoted in an interview saying itrsquos all about the right hire
ldquoWhat a customer wants is no defects timeliness and caring service How do I know my front office manager is taking great care of my guests I can ensure this by selecting the right talent Somebody that has it in themrdquo
The effect flows through every aspect of the business
ldquoYou could see the positive results from their high level of guest satisfaction guest retention employee satisfaction and ultimately financial rewards for the owner and investors as wellrdquo Wai says
36-37 Talent and Mentor Thomas Waiindd 36 24515 1140 am
37JUNE-JULY 2015
37
ldquo
ldquoThe key motivators to truly engage and help us to getting and retaining our performers are recognition one-on-one
time mentoring setting them up for success paying
attention to them listening to their physical and emotional
needs helping them to become significant and
allowing them the freedom to be the very best
THOMAS WAIDirector Asia Pacific
Talent Plus Inc
37JUNE-JULY 2015
szlig8QGHUVWDQGERWKWKHLUtalents and desires and their weaknesses and blind spots
szlig)RFXVRQWKHLUWDOHQWVDQGcreate platforms for them to exercise their strengths
szligHHSDQRSHQGRRUSROLFIRUyour teams to approach you with concerns suggestions and innovative ideas for growth
szligQGLYLGXDOODFNQRZOHGJHtheir hard work and achievements do it timely and sincerely
szlig5HPHPEHUWRWDNHWKHWLPHto understand why a team member would make the decision they made and why instead of rushing to judgement about a decision
KEEP THE MOTIVATION
36-37 Talent and Mentor Thomas Waiindd 37 24515 1140 am
38JUNE-JULY 2015
Knowledge
IT MAY SEEM OBVIOUS BUT THE STARTLING TRUTH REVEALS A GAP IN HOSPITALITY SALES TEAMS AND THEIR ABILITY TO FOLLOW UP
In this day and age of email SMS Twitter and Gchat personal contact is still the most important way to build relationships In a world of ever-increasing automation and impersonal service a hotel must distinguish itself from its competition Hospitality sales teams need to realise that product and price are very similar in todayrsquos market What will be the clientrsquos reason for awarding a piece of business The relationship with the customer and the loyalty built up over time Hospitality
38JUNE-JULY 2015
THE ART OF FOLLOWING UP
THE LUXURY OF KNOWLEDGE
WE OFFER INSIGHTS FROM TOP INDUSTRY PROFESSIONALS IN A SPECIAL
KNOWLEDGE SECTION GO DIGITAL WITH US BY ACCESSING FULL VERSIONS
OF THESE ARTICLES ONLINE
CHRISTINE GAMARRADirector of Operations Asia PacificLRA Worldwidechristinegamarralraworldwidecom
sales teams must be in the business of building relationships instead of taking orders
A prompt and personal follow-through with the client is the most effective technique to gain commitment Following up not only displays a sense of urgency for the business lead it gives the opportunity to advance the sales process towards a decision The timeliness of a follow-up is another factor that will communicate your reliability to the client A follow-up should not be later than 48 hours after the last communication with the client
An effective follow-upszligHVLQFHUHDQGFRQILGHQWszlig$VNRSHQHQGHGTXHVWLRQVWKDWLQYLWH
the client to elaborateszlig3UREHLQWRRXUFOLHQWOslashVUHVSRQVHVszlig2IIHUVRPHWKLQJRIYDOXHOtilde
for nothingszligHPRQVWUDWHWKDWRXXQGHUVWDQG
what the client is looking for
Read the full article online at bizeventsasiacomluxury-of-knowledge-follow-up
38-39 Luxury of Knowledge_KTindd 38 24515 1140 am
39JUNE-JULY 2015
WHAT SHOULD YOU LOOK OUT FOR BEFORE PENNING AN EVENT SPONSORSHIP AGREEMENT
Exclusivity ndash Most sponsorship agreements would provide some form of exclusivity This is to avoid competitors sponsoring the same event or to avoid association with a conflicting category Where category exclusivity is provided for its scope must be clearly defined Eg A soft drinks sponsor may agree to exclusivity for non-alcoholic drinks or insist on being the only beverage sponsor
Trademarks ndash The agreement should state the manner and form (colours font size proportion to surrounding text graphics etc) in which the sponsorrsquos trademark may be used Likewise the sponsor may wish to conduct its own advertising and the event organiser should also have control over the manner and form in which its trademarks and logos are used
Payment ndash Often involves a hybrid arrangement where a percentage of the fees is paid up front and the remaining being paid in accordance
WORDS EL KWANG
Duetto a technology and services company offering medium to large hotel groups and casinos a three-year old system that assists in implementing revenue strategy In an exclusive interview with Biz Events Asia Patrick Andres executive vice president Asia Pacific for Duetto explained that the program uses sophisticated algorithm to gather information from web shopping patterns competitor hotel pricing airline traffic special events and social ndash all to understand market behaviour The systems will ideally allow hotels to optimise price profitability by category It also provides hotels with visible real-time information to make necessary business decisions such as adjusting accommodation rates on their websites or in contract negotiations
It ultimately provides the opportunity for hotels to implement an ldquoopen pricingrdquo structure that will benefit the consumer in the name of rate parity yet allows hotels to sell at a more profitable rate Open pricing is an evolution from traditional revenue management Instead of closing out lower rate categories it allow hotels to shrink or increase price differentiation between the room categories This hopefully leads to more yieldable corporate rate tender agreements in Asia much like what the American market is experiencing Yielding corporate rate agreements allow hotels to market profitable rates during peak demand periods
Read the full article online at bizeventsasiacomluxury-of-knowledge-duetto
39JUNE-JULY 2015
JOIN THE PARTY
THE GAME CHANGER
with a performance-driven schedule Where productsservices are provided in lieu of sponsorship fees the manner of determining their value should be spelled out along with warranties as to their quality standard and merchantability also incorporated
Exit ndash Long-term agreements should have a termination clause allowing parties the opportunity to call it quits with and without cause anytime during the subsistence of the agreement Grounds for termination may include either party bringing the other into disrepute late payment of sponsorship fees and cancellation of the event
Read the full article online at bizeventsasiacomluxury-of-knowledge-sponsorship-agreements
VICKI HENGDirectorVicki Heng Law Corporationvickivickihengcom
ldquoDuettorsquos new strategies within their systems might allow hotels
to regain pricing power ldquo
PATRICK ANDRESExecutive Vice President Asia Pacific
Duetto
38-39 Luxury of Knowledge_KTindd 39 24515 1140 am
2 0 1 5m i c eMEETINGS INCENTIVES CONFERENCES EXHIBITIONS
10-11 September 2015Suntec Singapore convention amp exhibition centre
wwwmiceasiaexhibitioncom +852 3975 5710
miceaSia
100+ Exhibition booths
5000+ Visitors
500+ ConfErEnCE DElEgatEs
8 aCCrEDitED Workshops
2 frEE ConfErEnCEs
30+ prEsEntations
This prestigious Awards Evening will be judged by a panel of leading event organisers from throughout the Asia
3DFLAgraveFUHJLRQLQWRWDOWKHUHZLOOEHDZDUGVXSIRUJUDEVWRVROXWLRQSURYLGHUVYHQXHVDQGHYHQWRUJDQLVHUV7KLV
evening awards party will be after the exhibition on day one of the event and it will be a fantastic way to honour
the work of Asiarsquos Event Professionals and provide a great QHWZRUNLQJRSSRUWXQLW
This event brings together leading Event organisers Meeting Planners Corporate Buyers Venues Hotels Attractive Suppliers Event Technology Tourism Boards RYHUQPHQW0ampVSUHGRPLQDQWOIURPWKURXJKRXWWKH$VLD3DFLAgraveFUHJLRQ
For more information about MICE 2015 and Awards Ceremony please email miceoliverkinrosscoukFor exhibition ticket registration please visit wwwetouchescommiceasia2015
40 Mice Asia Pacific ADindd 40 16515 653 pm
amp210DJDGB)$SGI$0
41 Sentosa Golf Clubindd 41 14515 838 pm
42JUNE-JULY 2015
WWHY SINGAPORE CONTINUES TO STACK UP
AS A PLACE FOR BUSINESS AND MEMORABLE
EXPERIENCES
SINGAPOREDelveInt
o
WORDS EL KWANG | KRISTIE THONG | GINA SIN
42JUNE-JULY 2015
42-44 Delve Into Singaporeindd 42 24515 1142 am
43JUNE-JULY 2015
e worked really hard to ensure that our attendees
feel like they are getting a luxury experience
where wersquove thought of and arranged everything
You really have to think of everythingW ldquo
HIGH-ACHIEVING QUALIFIERS OF US-BASED HEALTHCARE MARKETING CONGLOMERATE
FOREVER LIVING PRODUCTS WERE TREATED TO A TIME OF THEIR LIVES IN SINGAPORE
WORDS KRISTIE THONG
Soundproofed walls of the Sands Ballroom of Sands Expo amp Convention Centre Marina Bay Sands in Singapore could barely contain the pulsating excitement of the crowd Upbeat triumphant contemporary music and exuberant cheers could be faintly heard from the floor right below it Walking into the ballroom as an observer was an experience in itself illuminating hues of pink blue and purple danced along to the beat of the music in sync with cheers and dancing amid the crowd the dazzling lights fell against the unique clusters of crystal-like structures high on the ceiling resembling thousands of balloons just about to fall
This amazing sight was Forever Living Products Global Rally held in Singapore on April 19-27 2015 Forever Living
THE LUXURY OF HEALTH
Products a multi-level marketing company that sells aloe vera-based drinks and bee-derived cosmetics nutritional supplements and personal care products hosts an annual Global Rally to celebrate the success of its representatives also known as Forever Business Owners (FBOs) and award them hard-earned Chairmanrsquos Bonus cheques It is a time where the company shares new directions launch new products and provide training and inspiration
ldquoOur business model works in such a way that in order for our FBOs to be successful they must first help others reach their goals This ensures an environment of passion and compassion where people can aspire to be what they want to be and are given
the tools to change their lives for the betterrdquo says Ashley Hower director of marketing at Forever Living Products
ldquoBy having leaders and qualifiers hearing and sharing their stories and tips for success they are inspired to set goals and reach for their dreams The entire event is very celebratory and empowering ndash it feels like a big family reunionrdquo she adds
Each Global Rally sees over 7000 FBOs coming from 106 countries and runs on an extensive itinerary comprising training sessions lots of entertainment and unique experiences Having previously hosted the rally in Hawaii and London and heading to Johannesburg in 2016 2015 was the year for Singapore and for Asia
ldquoWe are always looking for new and exciting destinations to take our FBOs We want to make our Global Rally lsquoan experience like no otherrsquo and know that it begins with the destination selectionrdquo
While the country naturally holds up as an attractive tourist destination Hower shares that Singapore was also chosen in part due to its history that parallels Forever Livingrsquos brand values Drawing similarities to Singaporersquos founding father Lee Kuan Yew and his passion to create a safe and prosperous society for its citizens Forever Living Productsrsquo CEO Rex Maughan thrives on a similar belief of helping people from all over the world look better feel better and achieve their dreams
ldquo
42-44 Delve Into Singaporeindd 43 24515 1142 am
44JUNE-JULY 2015
Putting an incentive program of such scale is no easy feat Forever Living worked closely with Pacific World to ensure seamless logistics for travel meal planning and activities
ldquoWe worked really hard to ensure that our attendees feel like they are getting a luxury experience where wersquove thought of and arranged everything You really have to think of everything ndash how the attendees will feel when they arrive at the airport what their first impression of the hotel is the convenience of getting around what activities they enjoyrdquo Hower says
Some of Singaporersquos local culture and experiences were brought into the program this year Qualifiers were brought to Sentosa Island for a fun-filled day culminating in a beach party feast and entertainment Top
qualifiers were treated to a special dinner at Gardens by the Bay followed by drinks and desserts at Ku De Ta ndash arguably Singaporersquos hottest night spot on top of Marina Bay Sands Throughout the program there was cultural entertainment infusing Chinese and Indian influences and many opportunities for FBOs to try the local cuisine
ldquoSingapore was a fantastic incentive travel destination The melding of the cultural history with the modern Marina Bay Sands gave our Forever Business Owners a luxury destination and a cultural experience they couldnrsquot have found anywhere else Singapore was clean safe and easy to get around Our Forever Business Owners enjoyed visiting Sentosa sampling local cuisine and exploring everything Singapore had to offerldquo Hower says
ingapore was a fantastic incentive travel destination The melding of the cultural history with the modern Marina Bay Sands gave our Forever Business Owners a luxury destination and a cultural experience they couldnrsquot have found anywhere else Singapore was clean safe and easy to get around Our Forever Business Owners enjoyed visiting Sentosa sampling local cuisine and exploring everything Singapore had to offer
ldquoldquoS
Team Japan Endless entertainment
ASHLEY HOWERDirector of MarketingForever Living Products
42-44 Delve Into Singaporeindd 44 24515 1143 am
KLCC_10YAC_micenetAsia_ad01_0615ai 1 4315 848 AM
45 KLCC ADindd 45 13515 839 pm
46JUNE-JULY 2015
30 MINUTES WITH ALOYSIUS ARLANDO CEO OF SINGEX HOLDINGS PTE LTD GAVE BIZ EVENTS ASIA A LOOK INTO HIS VISION OF A SUSTAINABLE CONFEX BUSINESS MODELWORDS EL KWANG
With a vision to be the leader in the APAC business events industry Aloysius Arlando has no intention to rest on his laurels Since his appointment SingEx has invested a few million dollars in doubling staff strength and conducting robust research in curating events like the Internet of Things Asia which saw more than financial gains for the organisation and its customers The motivation to establish a more sustainable business model and the appreciation of the event subject matter saw the implementation of a two-prong approach in venue management and creating new industry-relevant business events that do not conflict with existing ones
ldquoWhether it is the eventrsquos return on investment or objective companies are looking for good return and value derived from matching buyers and
CREATIVITY TAKES BUSINESS CENTRE STAGE
DelveInto
THE GROWTH OF INTERNET OF THINGS (IOT) ASIAIOT ASIArsquoS GROWTH IN 2015NUMBERS FROM IOT ASIArsquoS INAUGURAL EDITION IN 2014
44 sponsors and exhibitors representing 13 countries10 increase 2100 trade visitors and conference delegates 288 growth
41sponsors and exhibitors representing
11 countries
A total of
1630trade visitors and conference delegates
58 speakers representing 15
countries presented at the conference
85 speakers from 16 countries presented at the
conference (almost double the of speakers)
4648 Delve Into Singapore SingExindd 46 24515 1143 am
When you choose the Fairmont Singapore and Swissocirctel The Stamford you gain access to more than 70000 square feet of state-of-the-art and multi-functional conference and meeting space at the Raffles City Convention Centre Strategically located at the heart of Singaporersquos business district just 20 minutes away from the airport enjoy unparalleled convenience and accessibility Our team of outstanding conference concierges offers support every step of the way and helps ensure that your meeting or event is a rousing success each time
For reservations please call +65 6431 5534 email salessingaporefairmontcom or visit wwwfairmontcomsingapore
THE CHOICE FOR MEETINGS
47 Fairmont Singapore ADindd 47 13515 825 pm
48JUNE-JULY 2015
sellers as a business solutionrdquo said Arlando
The process of creating events ndash whether it is based on a national agenda like Singaporersquos wish towards hosting more healthcare events or opportunities identified through research on key industries to drive tomorrowrsquos growth ndash could take six to nine months
Arlando explained that each curated event should have a lifespan of five to 15 years It must meet the evolving needs of the industry and marketplace while flexible enough to allow the event agenda to morph with the changes in technology or other trends One perfect example is the way traditional exhibitions have morphed into CONFEX (conference-exhibition) multi-faceted platforms to drive engagement through meaningful content shared at conference sessions and business connections and exchanges on the exhibition floor
hether it is the eventrsquos return on investment or objective companies are looking for good return and
value derived from matching buyers and sellers as a business solutionrdquo
ldquoldquo
ALOYSIUS ARLANDOCEOSingEx Holdings Pte Ltd
W Throughout the interview the humble and pensive leader used the collective ldquowerdquo more often than ldquoIrdquo in his sentences When it comes to leadership and talent discussions Arlando expressed his passion for meeting people from all walks of life He ensures his team is a good mix of background and professional attributes His team is important to him
ldquoWe respect our teamrsquos personal moments of needs whether it is new working mothers or one who becomes a carer for the family As human beings if we can take care of our family needs we have won half a battle (in life)rdquo
Arlando keeps his team engaged through no-strings-attached coaching and transparent communication With a big smile and coy laughter Arlando defined the importance of transparency by saying that he graciously obliged when his team asked him to smile more frequently
EVENTS CREATED BY SINGEX
$$$ CONVERSION
KEY INDICATORS OF SUCCESSszlig Client feedback on successful connectionsszlig No of deals and business converted
szlig WasteMET Asia 2012 amp 2014szlig Last Mile Fulfilment Asia March 2015szlig RehabTech Asia March 2015szlig Internet of Things Asia 2014 amp April 2015szlig Radiology Asia May 2015szlig WasteMet China July 2015szlig Green UrbanscapeAsia 2013 amp November 2015
szlig RSA Conference Asia Pacific amp Japan 2013 2014 amp July 2015
szlig International Conference on Sustainable Development 2013
szlig ASEAN Business and Investment Summit 2014
NEW-TO-MARKET EVENTS
MANAGED EVENTS
617 BUSINESS CONNECTIONS made at the inaugural Last Mile
Fulfilment Asia 2015 in March 2015
403 SUCCESSFUL MEETINGS conducted at the exhibition floor
S$122 million worth of deals generated from inaugural Greenurbanscape Asia 2013
4648 Delve Into Singapore SingExindd 48 24515 1143 am
49JUNE-JULY 2015
Quay Room
CITY ESCAPEA RECENT STAYCATION AT
PARK REGIS SINGAPORE SHOWS THE POSSIBILITY OF GIVING YOURSELF OR YOUR MOST DESERVING
EMPLOYEES A BREAK EVEN IN THE MOST BUSTLING
PLACES IN A CITYWORDS GINA SIN
Just a stonersquos throw from one of the most vibrant entertainment scenes along a historical riverside known as Clarke Quay the 202-room Park Regis Singapore would do well for business retreats
Surrounded by lush greenery Park Regis Singapore was first opened in 2010 and has recently completed a SGD3 million (USD22 million) facelift that saw the reception move from the ground floor to the third a new all-day dining FampB venue upgrades on bed items and a complete makeover of the lobby meeting room and rooftop bar
Stretch the lethargy away in the morning with a poolside yoga class where a refreshing waterfall cascades into the 25-metre-deep pool Then
refuel with a power-packed breakfast at Twenty3 Drink amp Dine with the wide variety from its buffet selection
Clarke Quay may be popular for its nightlife but there are also lots to explore such as the numerous hipster cafeacutes bars and restaurants within the vicinity Hotel guests get 10 percent off their bills of participating food and beverage outlets by presenting their room cards
Visit the Asian Civilisations Museum located close by or attempt the adrenalin-pumping G-Max Reverse Bungy along the riverside Choose to
Singapore River Cruise
dine in one of the restaurants or head back to the hotelrsquos Royal Pavilion for their signature Cantonese dishes such as the Royal Smoked Duck and the Wok-fried Mashed Fish Noodle with Lobster
Sign up for one of Park Regisrsquo cocktail classes as a team-building activity for up to 10 guests by June 2015 or conclude meetings with a sunset cruise disembarking from the quayside Watch as the sun sets and the neon lights of Boat Quay and Clarke come to life Spot landmarks and bridges such as the Raffles landing site the Merlion and the Cavenagh and Coleman bridges End the day with more cocktails at Revive the hotelrsquos rooftop bar that is not opened to public until the fourth quarter of 2015 It can be hired for intimate cocktail events of up to 50 guests with outsourced furniture
An incentive package featuring some of the activities mentioned above is available for corporate group bookings until the end of the year
49 Delve Into Singapore Park Regisindd 49 24515 1144 am
Hongkong
26 - 27 August | Grand Hyatt Hong Kong
50 ACTE ADindd 50 13515 823 pm
CMY
51 Pacific Worldc ADindd 51 13515 752 pm
Twice the percentage of Buyers than in 2013 expect to conduct business valued at over
1million
The 23rd ITampCMA and 18th CTW Asia-Pacific
29 Sep ndash 1 Oct 2015Bangkok Convention Centre at CentralWorld
Bangkok Thailand
Incorporating Luxury Travel
Exhibitors amp Sponsors Corporate Travel ManagersConference DelegatesMedia | Corporate Travel
Exhibitors | MICE amp Luxury TravelBuyers | MICE amp Luxury Travel | Association Professionals amp ExecutivesMedia | MICE amp Luxury Travel
wwwcorporatetravelworldcomapacwwwitcmacom
Look At What We Achieved In 2014
Over 2500 MICE and Corporate Travel professionals including association executives and luxury travel buyers from 55 international territories
84 of Exhibitors expect to receive orders within a year
40 of Buyers confirmed procurement on-site with Exhibitors
Host CountryOrganised By Supported By
gtURXP[ltTSXP
4]S^abX]VP]SBd__^acX]V0bb^RXPcX^]b
Industry PartnergtURXP[0Xa[X]T gtURXP[ET]dT lt^Q[XT0__Pac]Ta
ltTSXP0U[XPcTb
Very impressed with the overall organisation quality of buyers and
remarkable welcome reception euromic Belgium
Exhibitor | Christophe Verstraete Executive Director
Great avenue to obtain research information from diverse regions and
destinations Association of the Polish Media Poland
Media | Robert Pawelek Journalist
I got to renew or discuss contracts and build new relations Panorama-Medica Group Co Ltd Thailand Buyer | Katherina E Lempert-Dober Chairwoman
The discussion session was a good sharing session for all my peers Gemalto Singapore Corporate Travel Manager | Jean Bey Senior Buyer - Asia
52 ITampCMA BKK ADindd 52 13515 806 pm
53JUNE-JULY 2015
THERErsquoS NOTHING LIKEAUSTRALIA
Produced by Business amp Tourism Publishing Asia Pte Ltd and Business Events Australia wwwbusinesseventsaustraliacom wwwbizeventsasiacom
53-68 Australia Supplementindd 53 24515 400 pm
54JUNE-JULY 2015
UNLOCKINGAUSTRALIArsquoSNEWEST TREASURE
The Adelaide Convention Centre welcomes the world to its new state-of-the-art facilities designed with the event plannersrsquo future requirements in mind It is surrounded by premier entertainment sporting and medical precincts and set on the cityrsquos revitalised waterfront district
Find out more about our brand new building at adelaidecccomau
53-68 Australia Supplementindd 54 24515 1145 am
55JUNE-JULY 2015
53-68 Australia Supplementindd 55 24515 403 pm
56JUNE-JULY 2015
53-68 Australia Supplementindd 56 24515 403 pm
57JUNE-JULY 2015
53-68 Australia Supplementindd 57 24515 403 pm
58JUNE-JULY 2015
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59JUNE-JULY 2015
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60JUNE-JULY 2015
Discover a zoowithout fences
THERErsquoS NOTHING LIKE AUSTRALIA FOR YOUR NEXT BUSINESS EVENTPLAN NOW VISIT AUSTRALIACOMBUSINESSEVENTS
TAU0105_297x420_Zoo_V1indd 1 11052015 520 pm
53-68 Australia Supplementindd 60 24515 1145 am
61JUNE-JULY 2015
Discover a zoowithout fences
THERErsquoS NOTHING LIKE AUSTRALIA FOR YOUR NEXT BUSINESS EVENTPLAN NOW VISIT AUSTRALIACOMBUSINESSEVENTS
TAU0105_297x420_Zoo_V1indd 1 11052015 520 pm
53-68 Australia Supplementindd 61 24515 1146 am
62JUNE-JULY 2015
53-68 Australia Supplementindd 62 24515 404 pm
63JUNE-JULY 2015
AD
EXPERIENCE WORLD CLASS OPENING DECEMBER 2016
Artist impressions courtesy of Hassell + Populous and Darling Harbour Live
Introducing a new world class convention exhibition and
entertainment destination on Sydneyrsquos sparkling harbour
With an integrated design and best practice facilities you will
be within walking distance of Australiarsquos largest business district
financial centre and hub of thought leadership and innovation
ICCSYDNEYCOMSALESICCSYDNEYCOM +612 8297 7600
MANAGED BY AEG OGDEN
THEATRE EXHIBITION CONVENTION
53-68 Australia Supplementindd 63 24515 1146 am
64JUNE-JULY 2015
53-68 Australia Supplementindd 64 24515 404 pm
65JUNE-JULY 2015
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66JUNE-JULY 2015
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67JUNE-JULY 2015
E X P E R I E N C E U N F O R G E T T A B L E E V E N T S
S Y D N E Y rsquo S M O S T U N I Q U E V E N U E
A U S T R A L I A NT E C H N O L O G Y P A R K
CONFERENCES I EXHIBIT IONS I CORPORATE MEET INGS
TRAINING I FASHION I PRODUCT LAUNCHES
AND MUCH MORE
salesatpcomauPh +61 2 9209 4220wwwatpcomau2 Locomotive StreetEveleigh 2015
53-68 Australia Supplementindd 67 24515 405 pm
68JUNE-JULY 2015
AD
Contentindd 5 261114 1051 am53-68 Australia Supplementindd 68 24515 1146 am
69JUNE-JULY 2015
Engage
From April 30 to May 10 a total of 235 million visitors ndash including 153000 international attendees ndash took part in 200 events conducted throughout host venue Coex from culture exhibitions and conventions to promotions performances and even a beer festival all of which served as an effective marketing platform for the clusterrsquos stakeholders
Among the major events Asiamania a multi-nation business and cultural trade show running from April 30 to May 3 included promotional booths from Korea Japan China and Russia each exhibiting various cultural assets from across the region Contributing to the local MICE presence was the Seoul Tourism Organization whose promotional stand was modeled after
C-FESTIVAL IN SEOUL DRAWS
GLOBAL AUDIENCETHE INAUGURAL
ldquoC-FESTIVALrdquo PROMOTED THE
CAPABILITIES OF A NEWLY-FORMED
GANGNAM-BASED ldquoMICE CLUSTERrdquo
OF EVENT VENUES SHOPPING AND
ENTERTAINMENT PROVIDERS
Seoulrsquos ancient city walls while the Korea Tourism Organization stand introduced visitors to other national destinations Other key events included a ldquoCulture Techrdquo fair and a ldquoCreative Urdquo exhibition zone The festival was organised by the World Trade Center Seoul MICE Cluster Committee
Created to increase competitiveness and allow for joint marketing strategies among members the MICE Cluster initiative unites 13 major companies involved in the business events community including and surrounding Coex which along with the nearby Korea World Trade Center was recently designated a ldquoSpecial MICE Tourist Zonerdquo by local government agencies Members also include business hotels department stores entertainment complexes PCOs and more such as Korean entertainment agency SM Entertainment which appointed K-pop stars EXO as official C-Festival ambassadors
In addition to the festivalrsquos promotional benefits for its members the ROI across 11 days also demonstrated the effectiveness of the event The Coex Seven Luck Casino a foreigners-only
venue for example saw a 401 percent increase in custom compared with the same period in 2014 while the five-star Grand InterContinental Seoul Parnas ndash also part of the complex ndash saw a 209 percent increase in room occupancy over the same comparative duration
ldquoThrough our first C-Festival we were able to see both new growth and the take-off of the MICE industry which is still a new industry for Seoulrdquo said Coex president and CEO Byun Bokyung He went on to affirm his commitment to ldquocontinue building and showcasing diverse content in order for the Korea World Trade Center to become the centre of the MICE industryrdquo
Stephen Kwak an assistant manager at the Seoul Tourism Organization agreed with the growth potential of the C-Festival in the coming years saying ldquoIt helped Seoul by emphasising various tourist attractions that MICE delegates would enjoy visiting during their stayrdquo With the weekend proving the most popular for Asiamania Kwak said that feedback for the Seoul booth was positive with visitors remarking that it ldquowell-represented the cityrsquos diverse offeringsrdquo
Love Heart Project
WORDS BEN JORDAN
69 Engage Coexindd 69 24515 1149 am
70JUNE-JULY 2015
Engage
With many UNESCO-heritage listed sites and venues in the world to choose from one group chose the much revered West Lake in Hangzhou as the centrepiece for an event Some 90 guests from Canadarsquos York House School travelled to the picturesque destination for a cultural trip planned around a golf tournament
The guests arrived at Hangzhou Sofitel Westlake Hotel on the first day What awaited them was a lavish welcome cocktail and gala dinner set up at the Sky Garden with views of West Lake as its background
The next day was where the program truly began Guests were divided into two groups ndash the Golf group and Parents-Child group ndash according to what guests preferred The group for golf headed for a friendly tournament at Fuchun Resort Golf Club while the other enjoyed a spa session and a tea tasting ceremony The children spent time at Zoo Coffee a creative club located in a shopping mall where its unique set-up resembled a quiet forest wonderland with a myriad of wild animals
Guests then went for a boat ride over West Lake and watched a large landscape live performance created by three renowned directors ndash Zhang
WEST LAKE STORY
A TRIP PLANNED AROUND HANGZHOUrsquoS REVERED WEST LAKE TELLS OF THE DESTINATIONrsquoS RICH
CULTURE AND SCENIC STORIES
Yi Mou Wang Chao Ge and Fan Yue Guests visited the largest isle in West Lake which is called ldquoThree Pools Mirroring the Moonrdquo and covers an area of 6000 square metres The shadow of the isle the elegant garden and the scenic beauty combined makes the isle one of the top 10 West Lake attractions particularly popular during the Mid-Autumn Festival
The group also visited the ancient He Fang Street which has a profound history Consisting of the historical commercial civil and architectural culture of Hangzhou it is the best place
to get acquainted with the destination Groups also enjoyed the ldquoSong Cheng Eternal Loverdquo drama which is known as one of the more acclaimed shows in the world The performance describes the hardship of Liang Zhu ancients the magnificence of Song Palace the fierce battle of Yue Gu Jun the song of Liang Shan Bo and Zhu Ying Tai and the song of the white snake and Xu Xian These stories are told through a spectacular display of sound light and stage effects
70JUNE-JULY 2015
Sofitel Hangzhou Westlake Hotel
Golf tournament
70 Engage Hangzhouindd 70 24515 1149 am
71JUNE-JULY 2015
Engage
Aprilrsquos Wine Down Wednesday organised by ACI HR Solutions and Biz Events Asia gave guests the privilege of a first look at the new Club Lounge at Hotel
Jen Tanglin Singapore (formerly known as Traderrsquos Hotel at Cuscaden Road) Over 90 professionals from
the MICE travel tourism and hospitality sectors networked over drinks and a buffet spread with an
impressive display of sweet treats Guests also had the chance to look at guest rooms on the newly revamped
Club Floor The event was sponsored by Hotel Jen Tanglin Singapore and duetto
HAPPY SNAPS
FROM WINE DOWN
WEDNESDAY
71 Engage Hotel Jen WDWindd 71 24515 1149 am
72JUNE-JULY 2015
ćľŅǴŭƀ뼷āĶɽĄŗۍĉדĀϝĀŞ뼵ϾĀЌѠͱກĀěɁǟħކՠĀǚ뼶ĔȏϝĀŞ뼵ЌѠŠěɁǨͳȩĀĄqಌϾr뼷খأćӃɯӍЌѠ˖Ӫˡġ뼷ĉĶǨɶᅆŠڥĀďĄಌϾĀǃɩ뼷ƦϿĠě֏˺ॎӃɯģĝćĞƶѲʑħϢеǙҜಌϾɆԥ뼶ȁˤ뼷ĔĂʿāĶјǭŗqಌϾrǟħ٧Āǂʚ뼶
ľŅǴċʃ뼷āĶćĂȏοȢКɁʸˋˡʭĀʗˡĉՂNjȒŠğʑ뼷ɝŴĶƧħqಌϾrĪǭػ쨵ĖqಌϾrĴ뼷ƣźŴĶԒĞĖƇĬ쨵뼶ӗęĠĀĉĀƫĄ쨰qಌϾrźŴĶԒĞĖŕķ౯ĀЌѠŠԚċЌѠȞײ뼶ȆƻɝӍqۈिrǟħĂċŞҠƣźŴĶԒĞĖƇĬĴ뼷āĶǨīĖĀĄ쨰NJ뼵Ġʻ뼵Ljǥ뼵ݶиĀʇҌŠȱਢɁ뼶
ឧࡢ뼷ભȘʆĉˍĂĀۈिȢćᎴŐ뼷Ʀďě֏ˡĎĸ뼷ۈिŞҠஅƧĂԿԵĈवƺĀęኧ뼷ڇۃŎƼЍĀԄӪӃɯĉՂǡϰ뼶āĶȠƱ뼷ĔĂԿęĀ
ኧďĄࡒĀNJ뼶ȁˤ뼷āĶјǭŗလिNJۈǟħĔĂʿĀǚǦ뼷ŗĸdžفĀƄਬƺ뼶လف˧ǘdž뼷χƎǢĈԣŭĀ뼷ĄġŚŕƳĀهƞ뼷ԵĈqġŚσفƥيrĀݔ؆뼶அƧƜƚॸćॸĂɁƜƚĂƟ뼷фĘĀလفӲ˴ƄΡȸĠɹ뼵śĠɹ૨뼷ĝđħфĪҍ۵ӲĂśȥſƄᐻĀσ뼶ƄΡۈिŞҠƧƍͳ뼷ƄΡȺໆѲĈĠĬϵɘ뼷ۈि˧ăěģăˆϚȺNJĀ뼶
ćĔċˊʃ၅٧ƀ뼷źāĶĎĂŐΥҨqಌϾrĔċӛʚ뼷ĞĂĞǨͳȩĀĖЪĄƇĬ쨵Ⱥǰ뼷ಌϾ˄ăĂǭđᔐ쨱ಌϾģăĂǭ୨ăĻӍ뼶ŮđāĶҕċԳʇĞĂĞ뼷ȺǰāĶƲĐĝŀƜćಌϾƥġ쨰NJ뼵Ĵǎ뼵Ծ뼵ϔϙŠ뼷ĔĂȏŢāĎĸďĄಌϾ뼶ůķƜćȆĪ뼷ƓěŀƜġĀŇƂ뼷ŕȶđĀĄģđΓīΰĢŹ뼶ڒ
Ƿ୯փఔŨ쨗
ಌϾħˀ좄
ŭʃʃ
ǚтƂύĘʄӃɯٲ뼶ɑջ୯ѮąƬϢеϨȉʇĀ
ȶđȡ뼶
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$KXGPVUۈिĄŗĪƯĀě˴ӍϱǭЋƶɆ
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ɽৠ٧elbizeventsasiacom
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72JUNE-JULY 2015
72 Chinese Editorial Lettersindd 72 24515 1150 am
73JUNE-JULY 2015
73MAY 2015
ƼЍ˗ՅЌѠ˥ʿಌϾЌѠˡϘċȞײʗ२ĉƯ뼷ħಌϾЌѠǭąƼĤĀԶѤ뼷ģǞơըdž˽ȞײŢƍͳಌϾӃDŽĀăגɸɾ뼶˗ՅЌѠ२ĉƯȜƍͳѲʹȉಌϾժΆʪʸćĂŐ뼷ƯʭѲʹҺʓа뼷ɡӴĀԜӍࠒΙĀ˝ՊƑħϭދ뼶ȮύNjęϙѲʹ+CEQDWEEKѲʹ˄ύʕᘶƋʕǟĀĻːࢬѱΙǝ뼷ĖƋʕďĀՒŞጣ뼷ǞĖƬԐԵ뼷ఁบጣ뼷৯χƯغĉ˴˖뼷ƲĂċժΆĝɩĖߙϜߝ뼶
ć˗ՅЌѠ२ĉƯĘ뼷ȜĈʈʞɩľߙϜাۋĀƯغĉ˴ΏDŽ˖Ӫ뼷ȺġಗĂǩDŽ؈ǂೀ뼵Ăǩೀ뼵Ăǩ˗Յਓĉ˴뼷ŗӍĂǩƼЍਓϢ˖Ӫǀȗ뼷ŴĶȜࡄħਓϢĘԭċȡĀ˖Ӫ뼶źƲʞऒĀਓϢʠߔಌϾӃDŽĀχ₈Ƭʇ뼶
ĤȀะɸľʞĎĢſŚʘ뼵96뼵չՍȓѣ뼵ՍၽݭDŽ뼵ଔӘݭDŽŠײĀӅśଋąύݔƬЌѠמćĤȀะऄЌѠঢ়ډЌťࢨƬЌѠݔDŽĀмȞॏě뼶ćॏěĘ뼷ڏˡߊͳȩˋśଋਓॏ˽מćƼЍĀŕĤмˡ뼶5ampŚܕߝĈՃȓѣ쨞ĤȀะ쨟ɽઠKUCڱӍěجƖҠӍūǕ쨣Ӄɯ뼵ƱůۈGGJCPԶФ뼷ˤơƜƚħęŝՇҜąĂċĻŗःˤιȸ뼵จęĉȱͶŠąݔƬЌѠŕĤƚяĀĂċݘČƯě뼶
73JUNE-JULY 2015
ɾϒǛТঢ়ЌѠמġŕęĀΪӃࢰȞײǛĎӽȜɘɾϒ⏜ࠑ뼶٩ʹćŭũˡ뼷⏜ࠑǛĎӽʇҌȜшĈǎϢӭ뼷˄ѲĈǚϗᤂːƶМĀěڱӍƜƚɁŞ뼷ಗƪċၰěढ़Šċěڱढ़뼶ˤơş֏ϝĄҬŅŭǛТঢ়ЌѠמȉ1TKGPVCN5GC8KNNCUCPFQVGNQORCP[VFڑ፴ৗڱćǘ⏜ࠑũѲ˟ȷǛĎӽЌѠŗĎĀԨĂċϝ뼶
क़Ś쨞OCTCӘЌѠӍʇҌ҈ثQVGNU4GUQTVU쨟ǘඳୌसӘራҠũѲĀ҈ثӘЌѠ쨞OCTC$CPIMQM쨟ć˥ūڏDŽąοȢКĀũˡ౯К뼶҈ثӘЌѠѲĈǎϢӭ뼵Ăċঢ়ډƄ˪േ౸뼵ĂŝʞǘljڝĀЌť뼵ĂċĐɒذƬʇħМƬĀƄჾКၰěढ़뼷ŗӍƪċĠβĨढ़뼶ĠβĨढ़ĀʋύරඌغŪ뼷ĻźӖĀĢƔʾϞɌʭ뼶ب
73 Chinese Sound Bitesindd 73 24515 430 pm
74JUNE-JULY 2015
ŊĈĉĻŗΞĘʄĄĂǝƄՃĻĨ뼵ĠĠӴĀŚęĝ뼶ȺۍĉדĀटĐę뼵ᇱЉĀΝբŠƍͳĀ϶ᇫሊş֏ĀŀƚໆѲȢĄġŚǀ뼶ȮϾĀʁĤҠ뼵ăߟĀĤĐŞઝǒҠĖōǩĀʋභ뼷ĘʄƄĴƄăćᄏƜƺŠŀƯ뼶
ĘʄĨŪħġŚě֏ˡĀȶ뼷פą؈ŠӃɯٲŢ˺ॎӃɯˡӪĀڇŠ؈ॸဩ뼷ԨĂĈϙʲɫĄˬιʘĀşТ뼷ȺˢϞవȘʆęΝ뼶ăΡǷȮċŚŝǝΝśşǡϰĘʄ뼷ĝĨڨǷŗŕŨĀĴǎĖТ뼶ĘʄӃɯٲŚӃɯਇɘǥːϵŀȩФ뼷ύǘĈŎԭħϔϙĀιʘ뼷ĘʄƲŭĝڇۃąƞęՏŚěڱӍ֏זĖĔƀڏDŽ뼷Ȇġďಗą(QTOWNCวݭġŚę˺ظ뼵ցЍ҈뼷ŗӍɩᕹϝĀĘʄŚĴظঌєŠĘʄŚǗΆ뼶
ϝĀŞϯȗȓѣӍƜƚॸȓѣXGPVU6TCXGNUKCƼЍჼƂɽǀȗCZCPVCUWYCPćă΅ǡŗ+ɮŝĀǻśଋąćĘʄڏDŽĀŚě˺Ӄɯűזě쨞+6JKPC쨟뼶Ŵćˈɩ$KXGPVUۈिਲ਼ɝĴȩФ뼷ĘʄćĔŭƀşŀąňęĀȻ뼷ƦؼĝĄŎᇫሊĀƶˋş֏뼶
qŢǘěغڱĎĸ뼷ĘʄĻĸԵĂНĈϙʲɫ뼷ƦؼąƄՃĻĨ뼶פąЌѠƥʋ뼷ĘʄŃĈňĠăǜՏĀɁŞŗӍԵĈȆŞɡĀբžŴĶ˝Պ뼶r
ěڱɁŞҤćĘʄĘʄшĈϿĠęՏě֏Ɂࢰ뼶ĘʄĤŚűז֏ƺĀŚڇۃġķďĄȺġĂċŕԵזӍƜƚɁࢰ뼷ƦؼģĄĠŭĎŚޱǫʕˡѩŞ뼶ĘʄȘűě֏ġķģĄڏěĀז֏ԨĂċډĀŚě֏ɁŞ뼷ƑĄڏѩĂȸ֏ěƂĀχџ˝Պ뼶ԨĂċџলĀɁŞĄĘʄŚěڱġķ뼶ĔċŗڏѩęՏŚěڱ뼵ԄӪΡƦʄʭʋĀěڱġķŞހŝݖઽͲġķ뼷ʁƶdž
Ęʄě֏ˡLjϋ˓ஸ
Ǘ˸뼷ȉʋභоŚӚ౨եȠʫ뼷ιʘѲƶϔŨຂ뼷ŞȗʞīĐћয뼶ěڱġķшĈĂċǚϗːƶМ뼷ĻગĉĀƄჾՏၰěढ़ŠċęŇăDž뼵ɧϜᰋࡊĀĠβĨěڱढ़뼷ߴĈŕϵɘĀƬڐͶՕӍǜཥѲ뼶ˤʋ뼷ěڱġķʭģѲɪĀʁƶեęЌѠ뼷шĈǎբҍϾϢӭ뼷ѲӍěڱԜӝ˖ӪमƼ뼷ĻӖՏĀěڱŠƜƚ뼶qrƼЍΡ뼵2ʠĉěӍͶԉěڱ뼵ljۈिş֏ݭDŽŭěŗӍġŚŭĘʄȘűěũDZȐၰĝćĔƀڏDŽ뼷˄ɩĖƶ뼶
ĘʄŕĤɁࢰ숯숯Śŝě֏ġķ쩑ӅNJǩ؆ħ0CVKQPCNZJKDKVKQPCPF
QPXGPVKQPGPVGT쨞5JCPIJCK쨟뼷Һ؆q0쨞5JCPIJCK쨟r쩓Āśƍ뼷ȜźϿĠۈƖŞҠĀതڌŢƋᓮƔ˫ɡ뼶Śŝě֏ġķύŚŝԄӪˌŠĘʄ؈ʸǟդӚ뼷ɽӚ౨ǚϗħоːƶМ뼷؆Șʆƥŕ뼶ě֏ġķшĈоːƶМĀبʭ֏ɁŠоːƶМĀبʋ֏Ɂ뼶بʭ֏ɁಗċęՏ֏ढ़Šċ٣ܪևŇĀ֏ढ़뼶ƲĂċęՏ֏ढ़ĀǚϗħːƶМ뼷ևŇĀ֏ढ़קːƶМ뼷խǫߴĻˢТ֏ढ़뼶ˤʋ뼷Śŝě֏ġķģѲĈċęŇăDžĀěڱढ़뼷ĻગĂχƁԮĉăDž뼶ǟħϝǡȘʆĘǚϗŕę뼵njːŕƬĀě֏ෞʸɆϝ뼷Śŝě֏ġķנמˀ뼵ઝǒ뼵Ԑߺ뼵ǘĂɆ뼷ŃѲĈѩȓ뼵Ԅˡġķ뼵ɪЌѠDžѲ뼶
Ĉqʁƶแrƥ؆ĀĘʄŗȺযĀęڇۃĀӃɯѺ۷ࡒNJЪጠŗӍՏĀŚě֏ƜƚǡĎڏѩ뼶
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NJ졿ఫ
74-75 Chinese Cover Storyindd 74 24515 1150 am
75JUNE-JULY 2015
qύǘĈŎԭħϔϙĀιʘ뼷ĘʄƲŭĝڇۃąƞęՏŚěڱӍ֏זĖĔƀڏDŽ뼶r
ːĘʄӃɯٲŚӃɯਇɘǥ
ȞЌѠ뼶ĔŝЌѠŮĈǎϢӭ뼷Ӛ౨ǕǻύĂƁڝƬĀūǕݱɽˌ쨞Ӛǘŭͳ쨟ǨϐӚƦŪ뼶
ĻગĠǩਓϢ뼷ƦؼшĈۍĉٵґĀƬסĐɒذŠʕђĀϜٲ뼷ґʸˈƞՏĀƜƚ뼶ĀѲʹĄǘŗǡΟǼĀϜٲϐҜȥŪ뼷ƧȺŒŞ΄ąˈľŅȉλĎĀȗЯ뼷ŐଟĀŬǰƅ뼶
ԨĂċກĀɁŞקĄк˟뼶к˟ĄĂċמඵӭŠЌťǘĂɆĀ२ĉě˴உǒˌ뼷ŞƳĘʄĀġķŞь뼷ĄĂċʗŦȏˣߜĂċћ뼵뼵ΜĀˬǎ뼶ƜƚॸĻŗಶůĔƀĀˬǎǟħƜƚɁŞ뼷ŕґʸăɸľĉĀƜƚ뼶
ӃɯѺ۷ࡒĘʄшĈযĀ˥ͳΝNJЪጠŠ۵ĠΦࡡ뼷եϒĀՕNJȉŞĤɭɌĀĠƟNJȠઽʸ뼷ŪąĈĀʄ৫NJ뼶ʋභоŚӚ౨űז쨱ĈŎɸľŭĀġŚԽڄӚ౨ȉѲʹɧϜĀԽŠdžͳ΅ăෲĀΝᴂዣχƎঞĄȘʆɯϢĖĘʄĴĀκɯƥŞ뼶ʞǘᐤҠŠ༽ҠĈŎĀࡊŚĀƳߋӭӚ౨뼶ĔȏբžĝĄ˺ॎӃɯͱƜƚǡӍƜƚŶĀŕމŅ뼶
ͻĘʄŮĈŒѧǫԘĀեϒᆶŝԳŠƬďĻˢТĀसӆŠിӆĝĄڏѩě˺ӃɯĴăĻǸľĀӗމƥŞ뼶
ĤNjƄՃĘʄшĈϿĠڏѩęՏŚ֏זŠěڱĀɁŞ뼷Ʀ۵ĠĀϾӍԄӪЌѠģĝшĈϵɘ뼵मĀʗˡěڱѲ뼶ƜƚॸĞߜˣο˩ܪĀɁŞ뼷ĘʄȜĄĆĀŕՊ뼶˝މ
ƜƚॸăҨছ˝Պć06ĘʄڏѩĂɁϜЬƬݔĀ৫Ţ뼶ĔŝΪφĠŭષ۵ĠDŽˡę˺ĀஉǒˌȜ२ĉěǨ뼵ډԐढ़뼵Ќኃ뼵ঢ়ډфŠஉǒˌʪʸħĂɆ뼷ħƲĂʞĎਓǙҜǡǨλĈĀ৫ŢɆԥ뼶உǒˌԵĈĻગĉνӐКٮЌ৫Ţ뼷ͱĉၰěКĀˬǎ뼶ǩŚĀԐढ़ǂೀ)TCPV$TWPUGFGPŃĻħƜƚʔǻǭ˱뼷ŗӖਓϢĀˍ뼶06ĘʄɆƍĀĄћĂƄȕĀȞʞ뼵ՇҜƺŠџݔ뼷ŕґʸ
ćĔƀڏDŽĤмȞşҘě뼵Ĵল뼵ƜƚŶ৫ŢŗӍΡě뼶ǨŗŚōǩȞײƧʑӘϙ뼵ı҈뼵KOO[JQQ뼵ᅱᅧ뼵วѩŴĶĀƜƚ뼶ڏŠɲϜϙĝ˝ՊćĔƀݭ
АҔćĘʄϒʋභƳΟǼĤܪҠʭ뼷๗ŭĘʄȘűڏѩŞĀnjĴѲʹ
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ТŪιͲĔٯĄƦͲȒĀƂ뼷ĻĄۍĉדኁĀĄЌѠӍӃɯ˖ӪˡĀߊӿϰϰఆĨƚȡ뼷ŊĨӍĴŢϢеɘDŽڥɘ뼶뺭
ćǗŔɫ뼵55뼵ȖŠ)EJCVDžǗŔʘԭħşТĀƎĐ뼷ĉȉĉƥǎĀˈਜঞĄӚӐŠάȱͶŕȶđĀƶК뼶Ţǘߊĉ˴Ďĸ뼷ĈąĔȏǗŔʘĀৗՎ뼷ŢϢеɘDŽɘďȻīΜƦͲڏ뼶Ļ뼷ďϝǡĀŰߧƦҶ뼷ЌѠӍӃɯ˖ӪˡĀߊӿڥఆĨƚȡ뼷ŊĨӍĴŢϢеɘDŽٯɘ뼶뺭뺭
२ĉϢе˖ӪĄࢨˡŪβĀȱਢ뼷ਯȺĄćЌѠ˖Ӫˡ뼶ĂŝśɡĀЌѠκΓīƧźĢŹǜതڌŢƋҠŒũĎ뼷ąĢŹŠതćɳ뼷ĈĠɹ쨵ňĠĴȊ뼷ࡍהŢƋĀڌćϢе˖ӪĔċցΆĘ뼷ЌѠߊӿТăĖЌѠćܦΰɌʐਓϢŦƟĀnjː뼶
ͱϿߊĉ˴ˆ˽ɝĂɝĢŹĔċɝʚ쨰ϢеěǂƚȜŀNjιƈāĀʅȁĄƇĬ쨵ȺǰďĄǥʿĀӷݦȱͶŠϢеĀฑࡄʇ뼶ĂҶŗકƥ뼷ЌѠߊӿƙĀĄqӚӐȱͶrĀŀNj뼷ƦăĄڙᆃĀˈ˱뼶
ljĂċߩղϰϰĄŕՋĀ뼶ƜƚغͱϿĄȁħԚċЌѠȞײ뼵ЌѠĀŞžͱȁЌѠǔɘDŽջĤDžʅȁŢԚĂŝЌѠмŀ뼷ȚЌѠߊӿĈޡȉĔǩದćϢеԒͶ뼷ũ˧ȉŴĶӚӐʸǟȱͶ뼶ȚНʥ쨰ăĻŮʘľǗŔɫͱҽƱĎȉϢеӚӐʸǟȱͶ뼶
ſŚʘěڱȉƜƚŭƼЍěڱ٩ԏ뼷ۈिȜҬφڇʠԄӪӃɯɁ뼷ƦԄӪƜƚȜભŕęˌŒ뼶ȁˤ뼷ĞđćതڌպݰĀě֏ˡġŒĂᤋ뼷ЌѠďκӚӐĂжƬΙ뼵ƬвĀߊӿ뼶
ӍĴŢϢеɘDŽɘĄȌīϢеŕĈвĀƶʑ뼶эɘăȚȩФߊĉ˴ŢϢеŠĔඐŀNjĀȶ˸뼷ģĄƬߊĨƺĀƶʑ뼶ĴǎĄȱਢ뼶ȮŕŶĂơȉϢеԒͶĖĪĂơĀɘăˆ˽ɸľċŇĴ뼶ŚʠϵϢеɆԥϯȗශઆȓѣ49QTNFYKFG˥ʿŢۈƖŞҠě֏ˡɘDŽąĂЬз뼷ʪưФĈĀದćϢеĈߊӿȉŴĶɘ쨱ˤʋ뼷ɸľĀߊĉ˴ΞħŮđŴĶιďΚȥŪӪ뼶ĔċƄࡢħۈƖҠĀߊˌǀȗژąܔѧ쨗
ȁˤ뼷ħąŕęՃʇŞƬߊƯě뼷˄ϢеɘĈвॼ뼷κƙĖŗĪڨǴž쨰s đĈࡄNjŠƱķ뼶ǚŢϢеđϭࡄ
Nj뼷ਯȺĄćƸĀľԘġ뼷ϢеňͲďĨƴśĆĄśǘŬķͱĄȩǚˆޚƦǢ뼶ǞĎ뼷ĈƱķƷĨϢеƱ˖뼷ĂϢеƱ˖뼷ĆŪβĀǴĢƔďƬ뼶߀
s ĠɝũǽКʚϝ뼷˄ɑϢеȀŗĸdž뼶ĔĄĂƞڇϢеϨȉƸĀƤƶʑ뼶ĻŗȮqħƇĬr뼵qƧڒr뼵qƇĬr뼵qɑĆffɑгār뼵qĆĀğʑƧrDžɝƶКũ˧뼶
s ĞѩʑdžɃϢеĀѢˆ뼶ϢеƫĆĀɝʚŶ뼷ăđŮĄӕҢćŦƀ뼷ɝȠȱĀɝʚ뼷ĔƟĆĈĻĨȌīϢеŊĈĞĖĀʋĀƱʜ뼷ģĻŗӚӐŐϢеŢĆĀƱķ뼶
s ыħϢеԵĈҲĀʋ˖Ӫ뼶ϔĄҺ˱ĀȅѮѲʹ˖ӪģӖ
ŗźϢеƴīĆňķ뼷ĨdžɃŴĶĀ뼷ȮƦźŴĶŢĆмŀČƗ뼶
s źϢеƢƅĆdžɃŴĶĀ뼶ěڱĉ˴ƼƔdžɃŴĶߊĝЏʫغĀ뼶ȁˤ뼷ժዓȴ뼷ăđǙᛃ뼷ģăđߣŎǟśѢˆ뼶ȮĆĀɝŠɽʪ뼷ϢеĨѿʓƢƅĆĄdžɃŴĶƥǡǨĸĀƸ뼷ƦؼģěźŴĶƴīĆňժķŠůķ뼶
ʘľȉϢеƥǎĀˈਜŠӍĴĀɘ뼷ăȚĻŗźĆŨэТŪιͲ뼷ƑȶđĀĄĻŗƬĆĀߊĨƺŠϢеĀƫǼ߀뼶
JTKUVKPG)COCTTCĄ49QTNFYKFGɽઠ뼶49QTNFYKFGĄĂؽƖҠۈŝŚʠϵĀϢеɆԥϯȗශઆȓѣ뼷шĈο˩ࡒĀě֏ǀԥ뼶˽ȓѣĪĀۈƖҠӿʗɠħϢеǭȉě֏ȠȱĀјƶ뼶٩ƢނŰ뼷ɑˢˈȉJTKUVKPGԒͶ뼶Ǘ쨰EJTKUVKPGICOCTTCNTCYQTNFYKFGEQO뺭
76JUNE-JULY 2015
qɘăȚȩФߊĉ˴ŢϢеŠĔඐŀNjĀȶ˸뼷ģĄƬߊĨƺĀƶʑ뼶ĴǎĄȱਢ뼶ȮŕŶĂơȉϢеԒͶĖĪĂơĀɘăˆ˽ɸľċ
ŇĴ뼶rCHRISTINE GAMARRA
LRA WorldwideɽઠؽƖҠۈ
ƢԺ
76 Chinese Knowledgeindd 76 24515 1153 am
IBC IBTM China ADindd 50 13515 833 pm
ಌϾ٧
7 Sabah Tourism Board ADindd 7 24515 1235 pm
6JUNE-JULY 2015
GLOBALSojern a performance and marketing platform for travel brands has released its Q1 Global Travel Insights Report based on the
rigorous analysis of more than 8000 travellerrsquos intent data points Thailand emerges as the only Asia Pacific destination in the top 10 with the United States Spain United Kingdom and Italy among them Tunisia and Egypt (pictured) have suffered the ill effects of a recent terror attack and the announcement of tighter visa rules respectively Interest in Cuba from around the world has also
seen an increase after the easing of US embargo
THAILANDAmara Hotels amp Resorts ventures into Thailand with the soft opening of Amara Bangkok in the neighbourhood of Surawong The hotel features 250 guest rooms a rooftop infinity pool and bar on the 26th floor a pillar-free ballroom with a 46 metre-high ceiling and two function rooms built with glass walls that allow natural light to fill the events space
SINGAPOREMore than 60 industry influencers from a variety of travel management companies and corporate end users ndash including American Express CWT Merck Barclays Bank Sarasin and Shell ndash got a chance to hear from Accor corporate hotel representatives as they shared the latest on the grouprsquos 3700 properties worldwide The event was held in a relaxing but sophisticated setting atop Sofitel So Singaporersquos rooftop bar Lisa Meehan director ndash travel card amp meeting Asia Pacific amp Japan of MSD International GmbH (Singapore Branch) found the event a great opportunity to network and meet with the relevant hotel representatives in the group to learn of the latest happenings at Accor
6JUNE-JULY 2015
68 Sound Bitesindd 6 24515 1132 am
29 Sabah Tourism Boardindd 29 16714 1019 pm7 Sabah Tourism Board ADindd 7 13515 755 pm
8JUNE-JULY 2015
GLOBALFour Seasons has unveiled the hotel industryrsquos first fully-branded private jet upping the ante for a fully immersive luxury experience in the air and on the ground From hand-crafted leather flatbed seats by specialised aerospace Italian designer lacobucci and hand-woven woollen carpeting to fine tableware cosy Mongolian cashmere blankets and cabin crew uniforms no detail has been overlooked in meeting the core objectives of comfort and functionality Personalised service experience comes in the form of 10 Four Seasons trained in-flight crew including an executive chef a sous chef a Four Seasons Concierge and a global guest services manager Each Four Seasons journey includes air travel and ground transportation planned excursions all meals and beverages provided throughout the trip and luxurious accommodation at Four Seasons hotels and resorts around the world
VIETNAMStarwoodrsquos powerhouse brand Sheraton debuts in Danang as a beachfront property Scheduled to open early in 2018 Sheraton Danang Resort will feature 250 guest rooms and boast 1066 sq m of meeting and event spaces including two ballrooms and five meeting rooms The signed agreement with Oriental Sea Villas and Hotel Company Ltd follows closely behind the signing of Four Points by Sheraton Danang late last year
+64The average rate of increase in room rates in Macau for Q1 2015 as compared to the same period last year Macau has been actively developing its business events facilities in order to diversify and avoid over-reliance on gaming revenues Hong Kong and Singapore fall closely behind during the same period with an increase of 20 percent and 18 percent respectivelySource HRS Hotel Price Radar
3582 The number of events staged in Vienna Austria in year 2014 which created more than 17000 year-round jobs Of those events staged 1458 were congresses while 2124 were conferences and incentivesSource Vienna Convention Bureau
NUMBERS
JAPANHilton Tokyo Bay has appointed Neil McInnes as general manager McInnes has over 20 years of experience with Hilton Worldwide He was most recently regional director of revenue management for Japan Korea and Micronesia McInnes has also served as cluster director of business development for Hilton Tokyo and Conrad Tokyo while fulfilling the role of executive assistant manager at Conrad Tokyo As general manager of Hilton Tokyo Bay McInnes will oversee refurbishment to the guest rooms on the sixth and seventh floors of the hotel which are slated to be completed in early June 2016
8JUNE-JULY 2015
68 Sound Bitesindd 8 24515 426 pm
9JUNE-JULY 2015
AMITE RETURNS FOR THE SECOND YEARSingapore MICE Forum (SMF)
2015 is bringing back the Asia
Meeting amp Incentive Travel
Exchange (AMITE) this year a
hosted buyer programme that
connects Asia-based suppliers
with thoroughly vetted buyers
from Europe North America
and for the first time Asia
Pacific The inaugural AMITE
last year delivered 21 buyers
representing USD236 million in
business event contracts from
European and North American
countries and 18 suppliers from
eight Asian countries Held
from June 29 to July 3 2015 at
the Sands Expo amp Convention
Centre SMF 2015 is expected
to welcome 750 business event
professionals suppliers and 550
students to address skills and
knowledge gaps in the industry
through networking and training
workshops
JAPAN The Tokyo Convention amp Visitors
Bureau (TCVB) has won the bid for
the 12th Asia Pacific Symposium
on Cochlear Implant and Related
Sciences (APSCI 2019) The win marks
the first time this symposium will be
held in Tokyo and the third time in
Japan following the one held in Osaka
in 2001 and Kyoto in 1996 Over 800
doctors and scientists including 600
overseas delegates will converge in
Tokyo to attend the symposium on
November 5 ndash 8 2019 at Keio Plaza
Hotel Tokyo Prof T Yamasoba from
AUSTRALIAThe Victorian State Government has
announced an investment of up to
AUD210 million (USD168 million) for the
expansion of Melbourne Convention
and Exhibition Centre (MCEC) in the
2015 ndash 2016 State Budget MCECrsquos
activities contribute AUD580 million
to the economy annually and has
exceeded expectations following the
Victorian State Governmentrsquos previous
investment to build the new convention
centre in 2009 The completion of
MCECrsquos expansion is expected to result
in an additional 74000 international
visitors annually creating hundreds
of jobs and providing an estimated
AUD167 million boost to the economy
The Victorian State Government will
work with Plenary and their partners
to negotiate and finalise the proposed
expansion master plan and reveal its
details in the coming months
the University of Tokyo highlights that
the bid owes its win to the continuing
scientific contribution of Japanese
specialists to the Cochlear Implant
(CI) field and from lessons learnt
after their last bid loss in 2013 The
Tokyo Metropolitan Government and
TCVB lent a hand by providing support
letters from the Governor of Tokyo
and TCVB Chairman and assisting
with bid papers
FROM THE
BUREAUX
9 Taking the Leadindd 9 24515 1133 am
10JUNE-JULY 2015
Are messaging apps the future of social media Social mobile messaging apps such as WeChat Line Kakao Talk Viber and Whatsapp are fast becoming popular in offering services such as news and information gaming and payment
Source The World Bank Group News
Marriott launches events-specific website
wwwmeetingsimaginedcom is an innovative Pinterest-
like site that is also available as an app providing ideas
and inspiration for all types of events
The National Geographic has chosen 24 unique boutique hotels across six continents to be in its new luxury hotel collection one of which is the Kasbah Du Toubkal located in the snow-capped High Atlas Mountains in Morocco
10-11 Webspaceindd 10 24515 424 pm
Alison Taylor fulfils her dreamsStarwoodrsquos senior vice-president of sales heads to the US
What you missed online onWWWBIZEVENTSASIACOM
Singapore extends visa for Chinese nationalsThe validity of these Multiple Journey Visas (MJVs) extends to a maximum of 10 years
10-11 Webspaceindd 11 24515 1134 am
12JUNE-JULY 2015
CoverStory
One cannot deny the prowess of Shanghai as a global city As a clear representation of Chinarsquos booming economy its impressive cityscape of skyscrapers and modern infrastructure presents a platform of boundless economic and business opportunities From the bustling Pudong district and the sleepless Xintiandi entertainment district to the renowned waterfront promenade Bund Shanghai is one of the most dynamic cities with no end to experiences
Shanghai continues to perform exceptionally in business events in huge part due to frequent and direct air accessibility from other major cities in the world According to Patrick Chen deputy director of Shanghai Municipal Tourism Administration this convenience makes it effortless for Shanghai to attract prominent events that see visitors pouring in from different parts of the world These include sporting events such as the Formula 1 UBS Chinese Grand Prix and Longines Global Champion Tour as well as the revered Shanghai Fashion Week and the Shanghai International Film Festival
Max Jantasuwan global managing director of destination management company and event company Events Travel Asia was recently in Shanghai earlier this year as a hosted buyer of ITampCM China a business events trade show that takes place each year as part of Shanghai Business Events Weekrsquos strong line-up of programmes Commenting on his experience he shared with Biz Events Asia that Shanghai has changed a lot in the past five years in a good way
SHANGHAI SURGES ONWORDS KRISTIE THONG
ldquoShanghai continues to offer a lot to event planners It is very accessible has opportunities for off-site events and has many local attractionsrdquo Jantasuwan said
ALL THE SPACE IN THE WORLDFrom the steadfast Shanghai New International Expo Center that has hosted the Motor Show for years to the Shanghai World EXPO Exhibition amp Convention Center situated in the city centre large-scale exhibition and convention venues are aplenty in Shanghai The Shanghai International
Convention Center is a venue that has attracted large-scale international conferences and business forums due to its integrated hospitality offering Situated in the heart of Shanghairsquos financial and trade zone Lujiazui and adjacent to the ironic Oriental Pearl TV Tower it offers a five-star hotel with 273 river-view rooms and suites on top of extensive event facilities With a total capacity of 3000 guests through a 4400 sq m pillar-less grand ballroom and 30 multi-functional conference halls it is no surprise the venue has attracted noteworthy events such as the Fortune Global Forum APEC Leadersrsquo Summit the 35th Asian Development
THE CHINESE CITY NAMED ldquoPARIS OF THE EASTrdquo CONTINUES TO ATTRACT BUSINESS EVENTS AS IT GROWS IN ECONOMIC STATURE AND PROMINENCE WHILE REMAINING TRUE TO CULTURE AND INNOVATION
12-14 Cover Storyindd 12 24515 1134 am
13JUNE-JULY 2015
Zhujiajiao ancient water town
Yuyuan Gardens
ldquoShanghai continues to offer a lot to event planners It is very accessible has opportunities for off-site events and
has many local attractionsrdquo
MAX JANTASUWANManaging DirectorEvents Travel Asia
Bank Council Annual Meeting and the welcome dinner of EXPO 2010
One of its newest venue additions may soon overshadow several competitors in the Asia Pacific market The National Exhibition and Convention Center (NECC) has already attracted much hype within both the domestic and international marketplace calling itself the worldrsquos largest exhibition venue Co-built by the Ministry of Commerce of China and the Shanghai Municipal Government NECC offers 500000 sq m of exhibition space with 400000 sq m indoors and 100000 sq m of outdoor display areas The indoor exhibition space includes 13 large exhibition halls each spanning 28800 sq m as well as three smaller 10000-sq m halls ndash all of which are directly accessible by freight carriers It also has over 60 meeting rooms of different sizes with seating capacities ranging from less than a hundred people to three thousand attendees each NECC is a multi-purpose facility offering more than exhibition and meeting facilities it is supported by a commercial centre three office buildings a five-star hotel conference services as well as international cuisine options and entertainment
OUT OF THE BOXShanghai has a healthy number of exhibition and convention venues and also a plethora of luxury and business hotels that offer impressive and well-utilised event facilities However event planners looking for the unconventional will not have their ideas stifled in Shanghai
Event planners can consider a space like M1NT which is a modern-day members club for classy clientele With a combined offering of a destination restaurant cocktail lounge bar roof terrace and night club it can host cocktail parties of up to 600 guests or
12-14 Cover Storyindd 13 24515 1134 am
14JUNE-JULY 2015
Shanghai Maglev Train Waterhouse Nanjing Road
On the Bund
sit-down dinners of 160 guests Event organisers can opt for food prepared by in-house M1NT chef Grant Brunseden M1NT has hosted and catered for a wide variety of events offering a chic touch to product launches fashion shows training and seminars and after-parties Some brands that have used M1NT for events include Ferrari Hermes Jimmy Choo Chopard UBS and Bvlgari
Situated east of Shanghairsquos old town is The Waterhouse at South Bund which consists of a 19-room boutique hotel and an event warehouse Located in the vicinity of the 2010 World Expo site and next to The Cool Docks cultural hotspot the venue has a disorienting yet refreshing design that charms planners in search of something out of the ordinary
The event venue is a pillar-less multi-purpose space converted from a former warehouse Evoking the buildingrsquos industrial roots the 743-sq m warehouse has a double-storey
ceiling and can be easily reconfigured to cater for all kinds of events and formats It can take up to 800 guests for cocktail parties or 500 guests for banquets
Anyone looking for an exclusive but sophisticated space in the heart of old Shanghai can consider Yong Fu Seventeen A members-only club housed in a private whiskey and cigars bar complete with parquet wooden flooring and comfortable green leather armchairs Yong Fu Seventeen can be hired for events of up to 100 guests with the choice of in-house or external caterers On other days it hosts regular whiskey and cigar tastings vertical wine tastings or oysters and champagne evenings
THE SHOW GOES ONWhile the merits are endless as a global city a metropolis that stays true to its roots is one that visitors return to time and again Shanghai retains its history and culture in landmarks such as the 400-year-old Yuyuan Garden the French Concession Region featuring old European buildings in Luwan and Xuhui and the renowned taoist Chenghuang Temple (also called Yi temple) This culture works as a hook for pre- or post-conference tours or incentive travel programmes Groups can visit medieval water towns such as Zhujiajiao located just 50 minutes away from the city centre by bus or take the maglev high-speed magnetic levitation train to Hangzhou or Suzhou
Oscar Cerezales chief operating officer of Asia Pacific for MCI weighs in
Shanghai has a combination of three pillars 1 It enhances relevant business exchange opportunities 2 It has a consolidated industry community 3 It has a leading positioning in market segments such as
finance real estate healthcare logistics and innovation
WHAT MAKES THE CITY OF SHANGHAI UNIQUE
12-14 Cover Storyindd 14 24515 1134 am
15 Hyatt Westin ADindd 15 19515 751 pm
16JUNE-JULY 2015
Mercato Starling
MERCATO Mercato is an Italian restaurant from three Michelin-starred Chef Jean-Georges Vongerichten Located on the sixth floor of Three on the Bund it boasts stylish rustic surrounds with reclaimed wood and warm leather tones exuding familiarity and a sensual feeling of comfort Looking out of the tall glass windows one will immediately feel directly in the heart of a vibrant city but away from the bustling crowds Famous for its seafood house-made pastas and wood-fired pizzas dishes are presented family style allowing for sharing and sampling a bit of everything Our personal favourite is the spicy salami ricotta cheese and broccolini pizza Mercato can also be booked for intimate dinner events with a separate function menu available
STARLINGStepping into Starling can feel like you are being teleported to Southeast Asia Just down the street from Four Seasons Hotel on Taixing Lu the pub evokes a colonial era through huge retro fans soft lighting and quaint birdcages If you are living in Southeast Asia and need some convincing to check out this joint let the cocktail menu wow you with its rum or gin-based concoctions that consist of spices and tropical flavours found in Southeast Asia One of the must-try cocktails is the spicy Tom Yum Colada made with coconut milk pineapple and lime juice The Pandan Collins and Roasted Pineapple Old-Fashioned are also some interesting options These drinks can be accompanied by familiar tastes such as laksa mango sticky rice or beef rendang ndash courtesy of Malaysian chef Brian Tan
TIAN ZI FANG (ॵŔᇇ)This artistic district is a labyrinth of alleys filled with cafes art galleries art deacutecor apartment blocks and craft stores within the area known as the French Concession Spend some time in some of the art galleries or take a stroll in the elegant French Concession itself ndash a 10 square-kilometre district with old residential buildings and heritage hotels and edifices
MAKE TIME COUNT IN SHANGHAIDO YOU HAVE SOME TIME TO SPARE OR A CHANCE TO MAKE USE OF CHINArsquoS 72-HOUR VISA FREE TRANSIT POLICY WE POINT OUT SOME INTERESTING FINDS IN THE GLOBAL CITY THAT MIGHT BE WORTH YOUR TIME
Tian Zi Fang
16JUNE-JULY 2015
16 Shanghai extendedindd 16 24515 1200 pm
19-20 Sheraton ADindd 19 13515 857 pm
amp
0
lt
amp0
0lt
amplt
amp0lt
19-20 Sheraton ADindd 20 13515 857 pm
21 Macao Economic Services ADindd 21 13515 759 pm
22JUNE-JULY 2015
THE LUXURY
ISSUEWE LOOK AT
WHAT LUXURY
MEANS WHEN
GIVEN OUR OWN
INTERPRETATIONS
TheLuxuryIssue
WORDS EL KWANG
KRISTIE THONG
GINA SIN
22JUNE-JULY 2015
Itrsquos common knowledge that the
demand for upmarket or exclusive
experiences increases as Asia
becomes more affluent The growth
of economies see many corporate
companies rewarding high-achieving
employees in the form of top-notch
luxurious experiences And as a larger
and younger demographic worldwide
becomes richer products and services
work harder to find ways to attract
the elite in an increasingly saturated
market
Proving luxury incentive travel
continues to be in demand
Luxperience a three-day event that
aims to be the platform for luxury and
experiential travel in the Australasia
and Pacific region has seen continued
growth The success of the show has
prompted organisers to include a new
program within Luxperience tailored for
business events this year Event buyers
will be able to identify new opportunities
within the luxury travel industry for
incentives or exclusive events while
exhibitors will have a bigger platform
to provide innovative solutions for
meetings and events
Event planners specialising in luxury
experiences are now looking beyond
luxury products Clients are asking for
unique money-cannot-buy experiences
Many of us consider luxury to be in the
form of expensive items and exclusive
retreats while others believe it can
be the simpler intrinsic things in life
that are often overlooked However
we choose to define it one quote by
Karoline Huber of IWC Schaffhausen
(published by Boyden Global Executive
Search) sums it up well ldquoLuxury is
based on emotion and it is people who
create emotional differencesrdquo
22-33 Luxury Issueindd 22 24515 1137 am
23JUNE-JULY 2015
TheLuxuryIssue
OSAKA ndash
JAPANrsquoS SECOND
LARGEST CITYCurate a stellar city adventure in
Osaka and check the next residential
conference or incentive into the 160-
room St Regis Osaka Located on
Midosuji Avenue the Ginza of Osaka
where luxury international fashion
labels reside the purpose-built
five-year-old hotel is the epitome of
luxury Ease delegates into the hotel
with its signature afternoon tea or a
rejuvenating treatment in the Iridium
Spa featuring Sothys Paris
Witness the daily champagne ritual
held in the outdoor Zen garden adjacent
to the lobby on the 12th floor before
heading to The St Regis bar for a glass
of Shogun Mary the hotelrsquos concoction
of the Bloody Mary cocktailThe
THE LUXURY OF CULTURE BRINGING THE BEST OF TWO JAPANESE
LUXURY INCENTIVE CITIES THROUGH THE
CONDUIT OF CULTURAL EXPERIENCES
WORDS EL KWANG
welcome reception can either be held
in the 210 sq m Astor Ballroom or in
Italian restaurant La Veduta or French
bistro Rue drsquoOr Start the next day with
an official meeting agenda in the Astor
Ballroom which also has optional
breakout spaces in the four meeting
suites on the dedicated events floor
With its easy access team-building
activities are in abundance Visit the
190-year-old Kuromon Ichiba Market
for arguably one of the best Japanese
food and seafood in Osaka Another
fun activity for all ages is a visit to
the Momofuku Ando Instant Ramen
Museum where delegates get to
understand the history behind this
post-WWII invention try their hands at
making it and design their own ldquocup
noodlerdquo Those keen to learn more
about the Japanese culture can take a
private behind-the-scenes tour of the
Yamamoto Noh Theater built in 1921
Planners can have the option of having
performers hold coaching sessions
for delegates on the actual performing
stage The art form has been recognised
as a Japanese intangible heritage
in 2006
End the program in Kyoto with some of
the cityrsquos best retail shopping before
bringing delegates to Kyoto for more
cultural elements
The Astor Ballroom of The St Regis Osaka The Library Suite Meeting Room
ldquoAt both The St Regis Osaka and
Suiran The Luxury Collection
Kyoto we believe in assisting our
clients in curating memorable and
experiences that are unique to our
brands The Luxury Collection is
about travellers collecting local
and authentic experiences Let our
hotels be your guiderdquo
FAY-LINN YEOHBrand Director
The St Regis and The Luxury Collection Food amp
Beverage Marketing Asia Pacific
Starwood Hotels amp Resorts Worldwide Inc
23JUNE-JULY 2015
22-33 Luxury Issueindd 23 24515 1137 am
24JUNE-JULY 2015
Suiran a Luxury Collection Hotel Kyoto
HISTORIC KYOTOThere are many forms of relaxation and recovery in the world of luxurious experiences Some prefer retail therapy while others opt for a digital detox by staying in a luxury hotel or resort Embracing and experiencing the traditional Japanese culture and historic sites may reap benefits beyond soul searching Its cultural myths and spiritual integrity continue to distract global visitors from their day-to-day worries a true time out in Kyoto whilst stepping back in time
A 13-minute bullet train ride takes you from the buzzing city centre of Osaka to historic Kyoto the former capital of Japan for 1200 years According to the Kyoto Convention Bureau the ancient city is the cultural heart of Japan It has 17 UNESCO World Heritage Sites on a cityscape dominated by 2000 temples and shrines
SUIRAN A BRAND NEW BREATHING SPACE On the vibrant side of the Hozu River resides the brand new Suiran a Luxury Hotel Collection Kyoto As the first luxury collection hotel in Japan this hotel is perfect for exclusive management retreats or complete hotel book-outs Upon entering the main gates of the 39-room hotel a purposefully-laid footpath leads you on a tranquil trek through a Saryo Hassui cafeacute overlooking the river and misty Arashiyama hills and the hotelrsquos enchanting garden before bringing you to the hotel reception
Off the main reception desk is a 100-sq m Akane function room perfect for intimate welcome dinners of up to 48 guests Enjoy an authentic Geisha performance one of Japanrsquos indigenous wonders Unfulfilled meeting agendas or higher-level business planning can be carried out
in the unobtrusive meeting room or in the smaller 18-sq m Shogetsu room a less formal traditional Japanese setting that comes with its own bathroom and outdoor garden
The luxurious and spacious guest rooms were designed with traditional motifs such as the culturally significant cherry blossom hues in spring and the lush verdure in summer The carpet is a reflection of moonlight ripples on the Hozu River The superior rooms on the upper levels offer views overlooking the hotelrsquos foregrounds and its peaceful mountain and river surrounds whilst the ground floor Yuzunoha deluxe terraces consist of outdoor air baths (onsen) complete with retractable private screen doors for a soak under the healing sun
RECOVERY THROUGH THE ARASHIYAMA CULTURAL HUB The hotelrsquos concierge can assist in designing a customised menu in the hotelrsquos Kyo-Suiran restaurant (a restored building from its 1899 version) or an indigenous exploration of the Arashiyama village located near the hotel Engage the strength of the young and energetic team of ldquoJinrikishardquo which are beautifully-
24JUNE-JULY 2015
Sight-seeing on Jinrikisha
A dish from Kyo-Suiran Restaurant Authentic Geisha performance in Akane function room
22-33 Luxury Issueindd 24 24515 1137 am
25JUNE-JULY 2015
designed small two-wheeled rickshaws and embark on a tour of famous Kyoto landmarks surrounding the hotel Cross the Togetsu (crossing moon) Bridge and visit the Tenryu-ji Zen Temple established in 1339 by shogun Ashikaga Takauji in memory of Emperor Go-Daigo Existing buildings were restored to their closest originals after having gone through eight fires centred by a Zen garden displaying the balance of Yin (rocks) and Yang (water)
The hotel can work with the temple to organise activities such as meditation and hand-copying of sutras This is certainly a place to recharge and restore inner harmony after a productive conference in Osaka Equally wondrous is a Jinrikisha ride around the Arashiyama Bamboo Grove which is a popular site for photography The fresh air along with the staggering height and intense green hues of the bamboo makes one feel that all troubles will eventually come to an end
EXPLORING FURTHERVenture further into other parts of Kyoto Check out the must-see Fushimi Inari Taisha a Shinto shrine dedicated to the gods of rice and sake famous for its two-hour hiking path through the Senbon Torii shrine gates outlined by red overarching frames and fox
sculptures holding a key in the mouths for the rice granary
Head over to Gion district and let your imagination go back in time as your stroll through the alleys of old tea houses some of which are now converted into stylish restaurants and retail shops like Leica As Gion is known as the geisha district it is not uncommon to see Geiko (professional geisha) and Maiko (apprentice) throughout the day There is a large variety of retail shops selling Japanese incense tea and arts and crafts such as ldquokanzashirdquo an ornamental hairpin Rest your feet while indulging in an epicurean experience at the Shimogamo Saryo restaurant set in a
traditional Japanese house since 1856 Post-dinner head for some Japanese sake tasting at Machiya in Gion
BEFORE FAREWELLBid farewell to Kyoto on a high note by planning a series of cultural team-building activities with the Suiran hotelrsquos concierge Team members can embark on a traditional Kyoto sweet-making (Kyo-Gashi) activity conducted by 260-year-old family business Tawaraya Yoshitomi or try Ikebana the age-old Japanese art of flower arrangements End the team-building activities with a traditional tea ceremony and learn how to receive and appreciate a cup of tea in the hotel garden
Team bonding is a crucial component of incentive trips Asians culturally bond over meals Consider organising nightly supper sessions of Japanese Ramen where delegates get to try and compare ramen from different ramen shops Or drive a ldquobest ramen eatingrdquo photo competition through social media channels
RAMEN BONDING
Arashiyama Bamboo Grove
Traditional tea ceremony
25JUNE-JULY 2015
Kyo-Gashi making Sake tasting
Superior King Room at Suiran
22-33 Luxury Issueindd 25 24515 1138 am
26JUNE-JULY 2015
Do you believe there are moments when we can feel the physical halt of time Moments where the rush of everyday life and work commitments take a backseat giving in entirely to a view or feeling so mesmerising it overwhelms you Moments where personal problems cease to matter albeit for a brief moment for the magnitude of your problems feels insignificant in comparison
For me it took standing at the West end of Angkor in Siem Reap and taking in the view of Angkor Wat in its full glory A sharp intake of breath as I marvelled at the workmanship of the intricate Khmer architectural carvings on the walls and pillars constructed in a century that did not have the tools and technology we have today Like all tourists in Siem Reap visiting Angkor Wat was one of the first things on the list Leak the helpful guide assigned by DMC Asia Expeditions explained that Angkor Wat is only one of the many religious monuments in the Angkor area a huge archaeological park that spans 400 square kilometres It comprises a hefty number of remains of the different capitals of the Khmer Empire from the ninth to the 15th century Once a Hindu and later a
Buddhist temple Angkor Wat was built in the 12th century and remains as the only religious centre in the area
After emerging from an extensive brand transformation from micenet ASIA to Biz Events Asia that left us excited satisfied but mentally drained I jumped at the opportunity of visiting Siem Reap in Cambodia a place I knew close to nothing about Siem Reap may be an emerging destination but it is already filled with tourists due to its rich line of historic and religious artefacts The best jobs locals can have in Siem Reap are the ones directly fuelled by tourism ndash as tour guides and in hospitality The high proficiency of the English language spoken everywhere is also a true sign of a thriving tourist destination in Southeast Asia
TheLuxuryIssue
THE LUXURY OF TIME
RETRIEVE LOST TIME AND ALLOW FOR TRUE INCENTIVE CONNECTIONS
THROUGH THE HISTORICAL BEAUTY OF SIEM REAP
WORDS KRISTIE THONG
Ta Prohm
26JUNE-JULY 2015
22-33 Luxury Issueindd 26 24515 1138 am
27JUNE-JULY 2015
27
LE MERIDIEN ANGKOR Despite the lack of existing MICE
infrastructure Siem Reap remains a
viable option for meetings and incentive
programs with its can-do attitude
These are the sentiments of Dennis
Kam director of sales and marketing
at Le Meridien Angkor He shares that
the hotel hosts up to four international
corporate groups a month of which
most come from Singapore China and
Thailand Besides the 200-guest Tara
Ballroom the hotel has an impressive
and well-landscaped garden that works
well for al fresco cocktail parties and
gala dinners of over 1000 guests The
lobby can also be easily taken over and
transformed to the requirements of
the event organiser A popular choice
is having a dinner hosted at a temple
where the hotel has hosted smaller
groups of under 100 guests at the
Kraven temple complete with stunning
lights and warrior dancers
ASIA EXPEDITIONSIn an exotic destination like Siem
Reap it takes a trustable destination
management company to ensure
everything goes according to plan I had
a guide who would go the extra mile to
accommodate any last-minute changes
and knew exactly where to take me
when I asked for something out of the
norm or local Apart from Cambodia
Asia Expeditions has a presence in
Myanmar Laos and Vietnam
SHINTA MANI FOUNDATIONSiem Reap is an ideal destination for
corporate groups looking for a cultural
incentive experience with a strong
CSR element Hiring the local Phare
Circus troupe for an event allows
groups to tick off their CSR KPIs Many
hotels also work with non-government
organisations that help support the local
community ndash be it through education
training or employment The Shinta
Mani Foundation is a registered local
NGO that focuses on three core areas
education small business start-ups and
health care On top of donations USD 5
from a nightrsquos room rate at the luxury
boutique Shinta Mani Club or Resort is
donated directly to the foundation
AN INCENTIVE OUT OF SIEM REAP
The same feeling of time stopping was
experienced through the hours spent
exploring sites such as Bayon Temple
and the ruins of Ta Prohm ndash a temple
made famous by Angelina Jolie in Tomb
Raider We also headed up to the Kulen
Mountain which is not just a popular
tourist site but where many locals visit
during the weekends to relax or swim
under the waterfall
In a beautiful destination like Siem
Reap we are naturally inclined to
switch off making connecting with
onersquos self possible It is where the 24
hours in a day pass seemingly slower
as though the seconds match the pace
of a calmer beating heart Without the
usual modern worries it also motivates
incentive delegates to truly connect
with each other making incentive
programs worth every penny spent
View of Angkor Thom Temple Angkor Wat
Banquet dinner at Kravan Temple
27JUNE-JULY 2015
22-33 Luxury Issueindd 27 24515 1138 am
28JUNE-JULY 2015
Depending on perspectives luxury
can mean catering to an upmarket
audience or simply having the luxury of
space and time and a chance to take a
breather and relax We learnt recently
that Singapore-based Saakalya Travel
is unique in the way that it provides
these luxurious simplicities to busy
professionals away from the bustling
and sometimes chaotic cities to some
of the most beautiful and culturally-rich
destinations in Southeast Asia
The duration of the trips is kept short
and hosted during the weekends so that
they do not eat into the limited time of
busy professionals but yet sufficient
in providing a deeply refreshing and
rejuvenating experience Luxury is what
enriches us be it physically mentally
or spiritually Its value can be found in something true and pure whether that
is attributing significance to the time
and dedication spent on hand-crafting
deacutecor as with the Saakalya Collection
or indulging in beautiful open spaces
of scenery The concept of luxury is a
wholly personal perception
Travel experiences at Saakalya are
centred on somewhere new and
something different Bali is the current
destination that Saakalya explores
with access to a richer variety of
areas and opportunities built on the
connections of Saakalyarsquos managing
director Alexandra Schmutterer
Locations are curated through the
knowledge of locals working alongside
Saakalya to embrace the concept of
TheLuxuryIssue
INTERPRETATIONS OF LUXURY TRAVEL
NOT ALL THAT GLITTERS IS GOLD IN LUXURY
TRAVEL SOMETIMES ITrsquoS JUST A BREAK FROM ALL
THE DEADLINES YOU MAY OR MAY NOT HAVE MET
AND THE LUXURIES OF BEING ABLE TO ENRICH
THE BODY MIND AND SOUL IN TRAVELWORDS GINA SIN
holistic travel Each trip only allows
for up to a maximum of 12 people
in order to maintain an exclusive
and personal experience The
variety of experiences planned
around tranquil surroundings has
been designed to encourage new
passions such as arts cooking wine
tasting (you may be surprised Bali
does have a winery) or yoga taught by
world renowned instructors Guests
will also stay in personal villas in a
luxurious resort maintaining the
feeling of exclusivity and privacy
In pursuit of more exclusive and
unconventional destinations works
are also currently underway to
create such experiences in Thailand
22-33 Luxury Issueindd 28 24515 1138 am
My Magnifique VoyageMy Magnifique VoyageMy Magnifique VoyageMy Magnifique VoyageMy Magnifique VoyageMy Magnifique Voyage
Grand Ballroom
Th e Grand Gamelan
Luxury Pool AccessLuxury Pool Access
SETTING THE STAGE FOR INSPIREDMEETINGStrade AT SOFITEL BALI NUSA DUA BEACH RESORT IS AN INNOVATIVE SET OF VENUE CHOICES THESE COMPRISE 12 FUNCTION ROOMS INCLUDING 2 BALLROOMS ALL OF WHICH ARE WELL-EQUIPPED AND FEATURE NAMES THAT INVOKE DEEP BALINESE MEANINGS AND ENDLESS INSPIRATION YOUR PERSONAL INSPIREDMEETINGStrade PLANNER WILL HELP YOU CREATE A TRULY UNIQUE OCCASION DISCOVER ALL OUR MAGNIFIQUE ADDRESSES IN OVER 40 COUNTRIES ON wwwsofitelcom
DISCOVER OUR MAGNIFIQUE ADDRESS IN BALI
My Magnifique VoyageMy Magnifique VoyageMy Magnifique VoyageMy Magnifique VoyageMy Magnifique VoyageMy Magnifique Voyage
SOFITEL BALI NUSA DUA BEACH RESORT
MAGNIFIQUE EVENTS
TAILOR-MADE MEETINGS IN A STUNNING BEACHFRONT SETTING
KAWASAN PARIWISATA BTDC LOT N5 NUSA DUA
BALI 80363 INDONESIA - TEL (+62) 361 849 2888
H9078SOFITELCOM
JOIN OUR GLOBAL LOYALTY PROGRAMAT ACCORHOTELSCOM
29 Sofitel Bali ADindd 29 16515 652 pm
30JUNE-JULY 2015
LUXURY AT SEATHE GOLDEN AGE
OF SAIL STEALS THE LIMELIGHT AT A RECENT
OFFICIAL MEDIA LAUNCH OF ROYAL ALBATROSS IN
SINGAPORE
WORDS GINA SIN
Some have always seen the appeal of having events held near water whether
it is an outdoor poolside cocktail event or a networking party on a dockside yacht
against the sunset Royal Albatross originally built in 2001 and later acquired
by Tall Ship Adventures Pte Ltd is the latest attention grabber for business
events in Singapore
Once a traditional sail training ship Royal Albatross exudes sheer luxury with its hard-carved wooden interiors sturdy
aluminium masts 22 majestic sails and 60000 LED lights customisable to 512 colours It can accommodate just shy
of 150 guests for day sailing or over 200 guests berthed
The media launch perfectly encapsulated the experience of being on the ship We went on a tour of its 185-square metre
upper deck Grand Salon and five ensuite cabins and enjoyed cocktails and canapes
specially prepared by Clubvivre We watched its crew climb the shiprsquos masts
in preparation for a ride out to Lazarus Island where fire-eaters gave us a warm
welcome and a delicious satay (barbequed meat on sticks) buffet awaited us We
headed back to reality eventually but not before everyone was handed flutes of
bubbly to end the beautiful night
Delve into Thailandrsquos spiritual culture at the Erawan Shrine located in the heart of Bangkokrsquos Ratchaprasong precinct on Ratchadamri Road Proceed with a stop at Grand Hyatt Erawan Bangkok a renowned luxury hotel located just next to the shrine
Despite a lobby constantly abuzz with activity it induces a calming effect on arrival as the fragrant air-conditioned setting cools you down The newly-refurbished guest rooms showcase residential-styled amenities making delegates feel right at home ndash perfect for residential conferences and events The hotel offers event planners an incentive to a rejuvenating experience at the tranquil isawan Residential Spa amp Club
While ldquooptionsrdquo is a key component with creative event buyers the hotel offers a high-end board room a grand ballroom with an eight-
metre-high ceiling as well as The Campus event space which continues to draw hot demand since its launch in 2009 A Singapore-based corporate event specialist feels The Campus ldquoprovides a fun environment that inspires creativityrdquo where delegates can relax and be themselves contributing to ldquobetter communications at an eventrdquo Due to its unique setting The Campus has also started to attract banquets and weddings
With the rise of smaller-sized events and incentive groups ldquothe residencerdquo offers a New Yorker-designed executive residential-styled setting Whether itrsquos pre-event drinks in Apartment 305rsquoS own Gallery or breakout creative sessions in any of the other four luxurious event rooms ldquothe residencerdquo provides a unique environment for planners with the objective to strengthen team spirit and enhance relationships
TheLuxuryIssue
LUXURY IN THE HEART OF BANGKOKEXPERIENCE THE LUXURIOUS FEELING OF SPIRITUALITY COMBINED WITH A HOTEL THAT KNOWS EXACTLY WHAT EVENT PLANNERS NEED
WORDS EL KWANG
The Campus
Royal Albatross
22-33 Luxury Issueindd 30 24515 1138 am
31JUNE-JULY 2015
TheLuxuryIssue
Major hotel chains and their rapid growth in the Asia Pacific region have always gotten most of the attention in business events The rise of independent hotels however has been evident in recent years as the category gains more prominence A Biz Events Asia survey conducted in May revealed that the majority of respondents (95 percent) are interested in independent hotels due to their unique product offering
ldquoTravellers today are looking for authentic and memorable experiences where travel is aspirational and luxury is defined by personal life and style preference at any given time in your liferdquo says Josephine Lim managing director of South East Asia for Preferred Hotels amp Resorts
ldquoIndependent hotels are often borne from entrepreneurial hotel owners with a passion for the art of hospitality They deliver the authenticity of a destination ndash featuring the unique characteristics of specific cultures within their own brand of hospitality that allows discerning travellers to lsquolive like the localsrsquordquo she adds
Also playing a significant role in the rising trend is a growing demographic of high-earning millennials with sizeable disposable incomes looking for exclusivity in cooler trendier and off-beat experiences
ldquoIndependent hotels pay a lot of attention to detail and design aesthetics Though some of them may be smaller the experience is often different and more magical I tend to stay in such hotels if I want a different experience they tend to feel more luxuriousrdquo says Jeanne Hong a 35-year-old finance professional who is also the
THE LUXURY OF AUTONOMY
INDEPENDENT HOTELS OFFER OFFBEAT OR EDGY LUXURY
EXPERIENCES BUT HAVE THEY GAINED THE TRUST OF EVENT
PLANNERSWORDS KRISTIE THONG
The Dhara Dhevi Chiang Mai
31JUNE-JULY 2015
22-33 Luxury Issueindd 31 24515 1138 am
32JUNE-JULY 2015
co-owner of The Snack Guru an online store selling healthy gluten-free snacks
Putting independent hotels within a single alliance has long been industry practice and there are many benefits to doing so An independent hotel under a company like Small Luxury Hotels of the World or Preferred Hotels amp Resorts can save costs by easily tapping into the hotel companyrsquos global distribution channels gain awareness through joint marketing efforts or build continued satisfaction with the companyrsquos loyalty program While individual properties may be overlooked when pitching for corporate business joining a hotel company offers them tender opportunities with multi-national corporations
These independent hotel companies have been gaining traction Worldhotels welcomed seven new members in the first quarter of 2015 adding to its portfolio of nearly 500 properties worldwide Small Luxury Hotels of the World has announced at least eight member hotels and resorts of which several will be opening throughout the year Meanwhile Preferred Hotels amp Resorts introduced six new properties ideal for the business events market that will be scheduled to launch by the end of 2015
A CHAIN GOES FREEIn early 2015 Starwood Hotels amp Resorts announced the launch of its 10th brand that now falls within its extensive portfolio Tribute Portfolio promises owners Starwood Preferred Guest (SPG) members and guests
the ability to ldquostay independentrdquo with a selection of independent upscale hotels in high-demand destinations While falling under the new brand name the independent hotels within the portfolio will maintain their own unique identities and continue to promise boutique service
Adam Aron chief executive officer of Starwood adds that the mission of the new brand is to ldquobring great hotels in great destinations to loyal SPG members who make up more than half of all Starwood staysrdquo As with Starwoodrsquos other nine brands SPG members will be able to earn and redeem Starpoints at Tribute Portfolio hotels and enjoy in-hotel elite tier benefits such as upgrades welcome amenities late check-out and more
NUMBERS FROM THE SURVEY
LEADING HOTELS OF THE WORLD SMALL LUXURY HOTELS OF THE WORLD
95list something new and unique product offering as reasons why they will go for an independent hotel
35 will take into consideration loyalty programs when considering the use of an independent hotel
Event planners have stayed with a member hotel in these hotel companies at least once
ITrsquoS ABOUT THE SERVICEThis recent development from Starwood may put independent hotel companies on alert in particular due to Starwoodrsquos strong and global branding as well as its loyalty program While many independent hotel companies offer some form of loyalty program most are only beginning to find a footing with loyalty programs specifically for event planners Elaine Macy senior vice president group sales for Preferred Hotels amp Resorts revealed that a meeting planner loyalty program is currently undergoing a Beta testing in North America under iPrefer the companyrsquos point-based guest loyalty program It was introduced in early 2015 to offer planners points for actualised revenue from rooms booked
Royal Palm South Beach Miami Starwoodrsquos first Tribute Portfolio feature hotel
22-33 Luxury Issueindd 32 24515 1138 am
International Starfor Leadership
in Quality Award 2013Gold Category
Certificate of Excellence2014 WINNER
One World Hotel
Find us on
first avenue bandar utama city centre 47800 petaling jaya selangor malaysia toll free domestic 1300 88 7888 toll free international 1800 88 7888tel 603 7681 1111 fax 603 7681 1188 email enquiryoneworldhotelcommy website wwwoneworldhotelcommy
Half Day Meeting Package from RM218 per person per day
Full Day Meeting Package from RM228 per person per day
2015 Meeting Packages
Meeting faci l i t ies recognised by the world
At the 5-star One World Hotel you can expect ample space luxuriously appointed with spectacular chandeliers and state-of-the-art facilities including simultaneous interpretation system live feed facility and mood lighting with variable colour setting and free Wi-Fi However what makes corporate functions here extra special is the opportunity to put fun back into functions
Anythingrsquos possible in One World To add some excitement to your next event speak to our Conventions and Events team today at 03-7712 2289 or email cneoneworldhotelcommy
Prices are in Ringgit Malaysia and inclusive of 10 service charge and 6 goods and services tax
ldquoTravellers today are looking for authentic and memorable experiences where travel is aspirational and luxury is defined by personal life and style preference at any given time in your liferdquo
JOSEPHINE LIMManaging Director of South East AsiaPreferred Hotels amp Resorts
at member hotels and already has more than 550 planners enrolled
Perceptions of service standards and event delivery also differ According to survey findings perceptions are pretty much split down the middle when it comes to concerns over an independent hotelrsquos brand standards in event delivery
While some believe the use of an independent hotel for an event may ldquonot be able to benefit from the established international image of hotelsrdquo others feel they offer a less mainstream and more intimate touch while not compromising on service standards Many will take to leisure-focused research through sources like TripAdvisor or rely on word-of-mouth to gauge standards of an independent hotelrsquos ability to host events Some however feel that the overall experience is dependent on the staff and service standards and do not take into account the hotel status
22-33 Luxury Issueindd 33 24515 1138 am
34 Luxperience ADindd 34 13515 841 pm
35 Pullman Bangkok King Power ADindd 35 19515 758 pm
36JUNE-JULY 2015
TalentAndMentor
There is no argument ndash talent is one of the most common and hottest buzz words in business events and hospitality While many companies experience what appears to be a talent crunch in Asia one professional who has spent years in talent assessment and human capital strategies suggests the ldquoright fitrdquo might be the bigger issue
Thomas Wai director for Asia Pacific at Talent Plus Inc says the challenge of identifying engaging and retaining talent differs for a region as large and diverse as Asia Pacific With his work bringing him to over 30 cities in China including the third and fourth tier cities Wai has met ldquogreat people who are driven honest and hardworkingrdquo and seen career fairs in Shanghai filled with tens of thousands of candidates expressing genuine interest Identifying talent is likely to be an issue here according to Wai and the question companies should be asking is if there is a structured and effective interview system in place to identify the right talent
For mature cities such as Singapore and Hong Kong talent retention is at play
ldquoUnfortunately many organisations do not pay sufficient attention in re-hiring their people They pay little focus in developing their potential They focus on peoplersquos weaknesses rather than setting them up for success As a result talented people leave the organisation and recruiters assume that they cannot find people to join themrdquo Wai says
ITrsquoS NOT ABOUT THE MONEYThere is a misconception that salary compensation and benefits are the most crucial investments in employment or talent retention While they used to be the key elements to attracting and retaining talent evolving socio-economic factors along with a thirst for information and constant change brought on by the Internet age have shifted mindsets of working professionals Wai calls monetary benefits ldquosatisfiersrdquo but not motivators
ldquoThe key motivators to truly engage and help us to getting and retaining our performers are recognition one-on-one time mentoring setting them up for success paying attention to them listening to their physical and emotional needs helping them to become significant and allowing them the freedom to be the very bestrdquo he says
We are well aware that a sustainable work force be it in the West or Asia Pacific starts from the top And it may be the hardest but most rewarding step Top leadership will first need to show commitment in building a talent-based culture and demonstrate that they care about their people
ldquoThen you need to understand the DNA of your top performers decode and understand what makes your successful people successful Use these DNAcharacteristicstraits to create an interview as part of your selection consideration when you are considering new candidates or promoting from withinrdquo Wai says
THE LUXURY OF TALENT
SCRAP THE IDEA OF A TALENT CRUNCH WE HAVE THE TALENT IN ASIA BUT DO WE KNOW HOW TO
GET THE RIGHT HIREWORDS KRISTIE THONG
36JUNE-JULY 2015
It is useful to evaluate his potential so as to help him with his blind spots while putting focus on his strengths
On top of constant and open communication Wai recommends ldquostay interviewsrdquo These interviews recognise the achievements of employees and identify subsequent steps for growth
ldquoThis way you would have a better chance of creating a sustainable work force for the future state of your organisationrdquo Wai adds
SUCCESS SHOWSA sustainable workforce translates to a successful business Wai cites the example of the Capella Hotel Group where its property in Singapore continues to enjoy one of the highest occupancy rates since its opening six years ago When the group took over the Ritz-Carlton property in Bali it enjoyed the ldquobest year ever after 17 years in businessrdquo Founder Horst Schulze was quoted in an interview saying itrsquos all about the right hire
ldquoWhat a customer wants is no defects timeliness and caring service How do I know my front office manager is taking great care of my guests I can ensure this by selecting the right talent Somebody that has it in themrdquo
The effect flows through every aspect of the business
ldquoYou could see the positive results from their high level of guest satisfaction guest retention employee satisfaction and ultimately financial rewards for the owner and investors as wellrdquo Wai says
36-37 Talent and Mentor Thomas Waiindd 36 24515 1140 am
37JUNE-JULY 2015
37
ldquo
ldquoThe key motivators to truly engage and help us to getting and retaining our performers are recognition one-on-one
time mentoring setting them up for success paying
attention to them listening to their physical and emotional
needs helping them to become significant and
allowing them the freedom to be the very best
THOMAS WAIDirector Asia Pacific
Talent Plus Inc
37JUNE-JULY 2015
szlig8QGHUVWDQGERWKWKHLUtalents and desires and their weaknesses and blind spots
szlig)RFXVRQWKHLUWDOHQWVDQGcreate platforms for them to exercise their strengths
szligHHSDQRSHQGRRUSROLFIRUyour teams to approach you with concerns suggestions and innovative ideas for growth
szligQGLYLGXDOODFNQRZOHGJHtheir hard work and achievements do it timely and sincerely
szlig5HPHPEHUWRWDNHWKHWLPHto understand why a team member would make the decision they made and why instead of rushing to judgement about a decision
KEEP THE MOTIVATION
36-37 Talent and Mentor Thomas Waiindd 37 24515 1140 am
38JUNE-JULY 2015
Knowledge
IT MAY SEEM OBVIOUS BUT THE STARTLING TRUTH REVEALS A GAP IN HOSPITALITY SALES TEAMS AND THEIR ABILITY TO FOLLOW UP
In this day and age of email SMS Twitter and Gchat personal contact is still the most important way to build relationships In a world of ever-increasing automation and impersonal service a hotel must distinguish itself from its competition Hospitality sales teams need to realise that product and price are very similar in todayrsquos market What will be the clientrsquos reason for awarding a piece of business The relationship with the customer and the loyalty built up over time Hospitality
38JUNE-JULY 2015
THE ART OF FOLLOWING UP
THE LUXURY OF KNOWLEDGE
WE OFFER INSIGHTS FROM TOP INDUSTRY PROFESSIONALS IN A SPECIAL
KNOWLEDGE SECTION GO DIGITAL WITH US BY ACCESSING FULL VERSIONS
OF THESE ARTICLES ONLINE
CHRISTINE GAMARRADirector of Operations Asia PacificLRA Worldwidechristinegamarralraworldwidecom
sales teams must be in the business of building relationships instead of taking orders
A prompt and personal follow-through with the client is the most effective technique to gain commitment Following up not only displays a sense of urgency for the business lead it gives the opportunity to advance the sales process towards a decision The timeliness of a follow-up is another factor that will communicate your reliability to the client A follow-up should not be later than 48 hours after the last communication with the client
An effective follow-upszligHVLQFHUHDQGFRQILGHQWszlig$VNRSHQHQGHGTXHVWLRQVWKDWLQYLWH
the client to elaborateszlig3UREHLQWRRXUFOLHQWOslashVUHVSRQVHVszlig2IIHUVRPHWKLQJRIYDOXHOtilde
for nothingszligHPRQVWUDWHWKDWRXXQGHUVWDQG
what the client is looking for
Read the full article online at bizeventsasiacomluxury-of-knowledge-follow-up
38-39 Luxury of Knowledge_KTindd 38 24515 1140 am
39JUNE-JULY 2015
WHAT SHOULD YOU LOOK OUT FOR BEFORE PENNING AN EVENT SPONSORSHIP AGREEMENT
Exclusivity ndash Most sponsorship agreements would provide some form of exclusivity This is to avoid competitors sponsoring the same event or to avoid association with a conflicting category Where category exclusivity is provided for its scope must be clearly defined Eg A soft drinks sponsor may agree to exclusivity for non-alcoholic drinks or insist on being the only beverage sponsor
Trademarks ndash The agreement should state the manner and form (colours font size proportion to surrounding text graphics etc) in which the sponsorrsquos trademark may be used Likewise the sponsor may wish to conduct its own advertising and the event organiser should also have control over the manner and form in which its trademarks and logos are used
Payment ndash Often involves a hybrid arrangement where a percentage of the fees is paid up front and the remaining being paid in accordance
WORDS EL KWANG
Duetto a technology and services company offering medium to large hotel groups and casinos a three-year old system that assists in implementing revenue strategy In an exclusive interview with Biz Events Asia Patrick Andres executive vice president Asia Pacific for Duetto explained that the program uses sophisticated algorithm to gather information from web shopping patterns competitor hotel pricing airline traffic special events and social ndash all to understand market behaviour The systems will ideally allow hotels to optimise price profitability by category It also provides hotels with visible real-time information to make necessary business decisions such as adjusting accommodation rates on their websites or in contract negotiations
It ultimately provides the opportunity for hotels to implement an ldquoopen pricingrdquo structure that will benefit the consumer in the name of rate parity yet allows hotels to sell at a more profitable rate Open pricing is an evolution from traditional revenue management Instead of closing out lower rate categories it allow hotels to shrink or increase price differentiation between the room categories This hopefully leads to more yieldable corporate rate tender agreements in Asia much like what the American market is experiencing Yielding corporate rate agreements allow hotels to market profitable rates during peak demand periods
Read the full article online at bizeventsasiacomluxury-of-knowledge-duetto
39JUNE-JULY 2015
JOIN THE PARTY
THE GAME CHANGER
with a performance-driven schedule Where productsservices are provided in lieu of sponsorship fees the manner of determining their value should be spelled out along with warranties as to their quality standard and merchantability also incorporated
Exit ndash Long-term agreements should have a termination clause allowing parties the opportunity to call it quits with and without cause anytime during the subsistence of the agreement Grounds for termination may include either party bringing the other into disrepute late payment of sponsorship fees and cancellation of the event
Read the full article online at bizeventsasiacomluxury-of-knowledge-sponsorship-agreements
VICKI HENGDirectorVicki Heng Law Corporationvickivickihengcom
ldquoDuettorsquos new strategies within their systems might allow hotels
to regain pricing power ldquo
PATRICK ANDRESExecutive Vice President Asia Pacific
Duetto
38-39 Luxury of Knowledge_KTindd 39 24515 1140 am
2 0 1 5m i c eMEETINGS INCENTIVES CONFERENCES EXHIBITIONS
10-11 September 2015Suntec Singapore convention amp exhibition centre
wwwmiceasiaexhibitioncom +852 3975 5710
miceaSia
100+ Exhibition booths
5000+ Visitors
500+ ConfErEnCE DElEgatEs
8 aCCrEDitED Workshops
2 frEE ConfErEnCEs
30+ prEsEntations
This prestigious Awards Evening will be judged by a panel of leading event organisers from throughout the Asia
3DFLAgraveFUHJLRQLQWRWDOWKHUHZLOOEHDZDUGVXSIRUJUDEVWRVROXWLRQSURYLGHUVYHQXHVDQGHYHQWRUJDQLVHUV7KLV
evening awards party will be after the exhibition on day one of the event and it will be a fantastic way to honour
the work of Asiarsquos Event Professionals and provide a great QHWZRUNLQJRSSRUWXQLW
This event brings together leading Event organisers Meeting Planners Corporate Buyers Venues Hotels Attractive Suppliers Event Technology Tourism Boards RYHUQPHQW0ampVSUHGRPLQDQWOIURPWKURXJKRXWWKH$VLD3DFLAgraveFUHJLRQ
For more information about MICE 2015 and Awards Ceremony please email miceoliverkinrosscoukFor exhibition ticket registration please visit wwwetouchescommiceasia2015
40 Mice Asia Pacific ADindd 40 16515 653 pm
amp210DJDGB)$SGI$0
41 Sentosa Golf Clubindd 41 14515 838 pm
42JUNE-JULY 2015
WWHY SINGAPORE CONTINUES TO STACK UP
AS A PLACE FOR BUSINESS AND MEMORABLE
EXPERIENCES
SINGAPOREDelveInt
o
WORDS EL KWANG | KRISTIE THONG | GINA SIN
42JUNE-JULY 2015
42-44 Delve Into Singaporeindd 42 24515 1142 am
43JUNE-JULY 2015
e worked really hard to ensure that our attendees
feel like they are getting a luxury experience
where wersquove thought of and arranged everything
You really have to think of everythingW ldquo
HIGH-ACHIEVING QUALIFIERS OF US-BASED HEALTHCARE MARKETING CONGLOMERATE
FOREVER LIVING PRODUCTS WERE TREATED TO A TIME OF THEIR LIVES IN SINGAPORE
WORDS KRISTIE THONG
Soundproofed walls of the Sands Ballroom of Sands Expo amp Convention Centre Marina Bay Sands in Singapore could barely contain the pulsating excitement of the crowd Upbeat triumphant contemporary music and exuberant cheers could be faintly heard from the floor right below it Walking into the ballroom as an observer was an experience in itself illuminating hues of pink blue and purple danced along to the beat of the music in sync with cheers and dancing amid the crowd the dazzling lights fell against the unique clusters of crystal-like structures high on the ceiling resembling thousands of balloons just about to fall
This amazing sight was Forever Living Products Global Rally held in Singapore on April 19-27 2015 Forever Living
THE LUXURY OF HEALTH
Products a multi-level marketing company that sells aloe vera-based drinks and bee-derived cosmetics nutritional supplements and personal care products hosts an annual Global Rally to celebrate the success of its representatives also known as Forever Business Owners (FBOs) and award them hard-earned Chairmanrsquos Bonus cheques It is a time where the company shares new directions launch new products and provide training and inspiration
ldquoOur business model works in such a way that in order for our FBOs to be successful they must first help others reach their goals This ensures an environment of passion and compassion where people can aspire to be what they want to be and are given
the tools to change their lives for the betterrdquo says Ashley Hower director of marketing at Forever Living Products
ldquoBy having leaders and qualifiers hearing and sharing their stories and tips for success they are inspired to set goals and reach for their dreams The entire event is very celebratory and empowering ndash it feels like a big family reunionrdquo she adds
Each Global Rally sees over 7000 FBOs coming from 106 countries and runs on an extensive itinerary comprising training sessions lots of entertainment and unique experiences Having previously hosted the rally in Hawaii and London and heading to Johannesburg in 2016 2015 was the year for Singapore and for Asia
ldquoWe are always looking for new and exciting destinations to take our FBOs We want to make our Global Rally lsquoan experience like no otherrsquo and know that it begins with the destination selectionrdquo
While the country naturally holds up as an attractive tourist destination Hower shares that Singapore was also chosen in part due to its history that parallels Forever Livingrsquos brand values Drawing similarities to Singaporersquos founding father Lee Kuan Yew and his passion to create a safe and prosperous society for its citizens Forever Living Productsrsquo CEO Rex Maughan thrives on a similar belief of helping people from all over the world look better feel better and achieve their dreams
ldquo
42-44 Delve Into Singaporeindd 43 24515 1142 am
44JUNE-JULY 2015
Putting an incentive program of such scale is no easy feat Forever Living worked closely with Pacific World to ensure seamless logistics for travel meal planning and activities
ldquoWe worked really hard to ensure that our attendees feel like they are getting a luxury experience where wersquove thought of and arranged everything You really have to think of everything ndash how the attendees will feel when they arrive at the airport what their first impression of the hotel is the convenience of getting around what activities they enjoyrdquo Hower says
Some of Singaporersquos local culture and experiences were brought into the program this year Qualifiers were brought to Sentosa Island for a fun-filled day culminating in a beach party feast and entertainment Top
qualifiers were treated to a special dinner at Gardens by the Bay followed by drinks and desserts at Ku De Ta ndash arguably Singaporersquos hottest night spot on top of Marina Bay Sands Throughout the program there was cultural entertainment infusing Chinese and Indian influences and many opportunities for FBOs to try the local cuisine
ldquoSingapore was a fantastic incentive travel destination The melding of the cultural history with the modern Marina Bay Sands gave our Forever Business Owners a luxury destination and a cultural experience they couldnrsquot have found anywhere else Singapore was clean safe and easy to get around Our Forever Business Owners enjoyed visiting Sentosa sampling local cuisine and exploring everything Singapore had to offerldquo Hower says
ingapore was a fantastic incentive travel destination The melding of the cultural history with the modern Marina Bay Sands gave our Forever Business Owners a luxury destination and a cultural experience they couldnrsquot have found anywhere else Singapore was clean safe and easy to get around Our Forever Business Owners enjoyed visiting Sentosa sampling local cuisine and exploring everything Singapore had to offer
ldquoldquoS
Team Japan Endless entertainment
ASHLEY HOWERDirector of MarketingForever Living Products
42-44 Delve Into Singaporeindd 44 24515 1143 am
KLCC_10YAC_micenetAsia_ad01_0615ai 1 4315 848 AM
45 KLCC ADindd 45 13515 839 pm
46JUNE-JULY 2015
30 MINUTES WITH ALOYSIUS ARLANDO CEO OF SINGEX HOLDINGS PTE LTD GAVE BIZ EVENTS ASIA A LOOK INTO HIS VISION OF A SUSTAINABLE CONFEX BUSINESS MODELWORDS EL KWANG
With a vision to be the leader in the APAC business events industry Aloysius Arlando has no intention to rest on his laurels Since his appointment SingEx has invested a few million dollars in doubling staff strength and conducting robust research in curating events like the Internet of Things Asia which saw more than financial gains for the organisation and its customers The motivation to establish a more sustainable business model and the appreciation of the event subject matter saw the implementation of a two-prong approach in venue management and creating new industry-relevant business events that do not conflict with existing ones
ldquoWhether it is the eventrsquos return on investment or objective companies are looking for good return and value derived from matching buyers and
CREATIVITY TAKES BUSINESS CENTRE STAGE
DelveInto
THE GROWTH OF INTERNET OF THINGS (IOT) ASIAIOT ASIArsquoS GROWTH IN 2015NUMBERS FROM IOT ASIArsquoS INAUGURAL EDITION IN 2014
44 sponsors and exhibitors representing 13 countries10 increase 2100 trade visitors and conference delegates 288 growth
41sponsors and exhibitors representing
11 countries
A total of
1630trade visitors and conference delegates
58 speakers representing 15
countries presented at the conference
85 speakers from 16 countries presented at the
conference (almost double the of speakers)
4648 Delve Into Singapore SingExindd 46 24515 1143 am
When you choose the Fairmont Singapore and Swissocirctel The Stamford you gain access to more than 70000 square feet of state-of-the-art and multi-functional conference and meeting space at the Raffles City Convention Centre Strategically located at the heart of Singaporersquos business district just 20 minutes away from the airport enjoy unparalleled convenience and accessibility Our team of outstanding conference concierges offers support every step of the way and helps ensure that your meeting or event is a rousing success each time
For reservations please call +65 6431 5534 email salessingaporefairmontcom or visit wwwfairmontcomsingapore
THE CHOICE FOR MEETINGS
47 Fairmont Singapore ADindd 47 13515 825 pm
48JUNE-JULY 2015
sellers as a business solutionrdquo said Arlando
The process of creating events ndash whether it is based on a national agenda like Singaporersquos wish towards hosting more healthcare events or opportunities identified through research on key industries to drive tomorrowrsquos growth ndash could take six to nine months
Arlando explained that each curated event should have a lifespan of five to 15 years It must meet the evolving needs of the industry and marketplace while flexible enough to allow the event agenda to morph with the changes in technology or other trends One perfect example is the way traditional exhibitions have morphed into CONFEX (conference-exhibition) multi-faceted platforms to drive engagement through meaningful content shared at conference sessions and business connections and exchanges on the exhibition floor
hether it is the eventrsquos return on investment or objective companies are looking for good return and
value derived from matching buyers and sellers as a business solutionrdquo
ldquoldquo
ALOYSIUS ARLANDOCEOSingEx Holdings Pte Ltd
W Throughout the interview the humble and pensive leader used the collective ldquowerdquo more often than ldquoIrdquo in his sentences When it comes to leadership and talent discussions Arlando expressed his passion for meeting people from all walks of life He ensures his team is a good mix of background and professional attributes His team is important to him
ldquoWe respect our teamrsquos personal moments of needs whether it is new working mothers or one who becomes a carer for the family As human beings if we can take care of our family needs we have won half a battle (in life)rdquo
Arlando keeps his team engaged through no-strings-attached coaching and transparent communication With a big smile and coy laughter Arlando defined the importance of transparency by saying that he graciously obliged when his team asked him to smile more frequently
EVENTS CREATED BY SINGEX
$$$ CONVERSION
KEY INDICATORS OF SUCCESSszlig Client feedback on successful connectionsszlig No of deals and business converted
szlig WasteMET Asia 2012 amp 2014szlig Last Mile Fulfilment Asia March 2015szlig RehabTech Asia March 2015szlig Internet of Things Asia 2014 amp April 2015szlig Radiology Asia May 2015szlig WasteMet China July 2015szlig Green UrbanscapeAsia 2013 amp November 2015
szlig RSA Conference Asia Pacific amp Japan 2013 2014 amp July 2015
szlig International Conference on Sustainable Development 2013
szlig ASEAN Business and Investment Summit 2014
NEW-TO-MARKET EVENTS
MANAGED EVENTS
617 BUSINESS CONNECTIONS made at the inaugural Last Mile
Fulfilment Asia 2015 in March 2015
403 SUCCESSFUL MEETINGS conducted at the exhibition floor
S$122 million worth of deals generated from inaugural Greenurbanscape Asia 2013
4648 Delve Into Singapore SingExindd 48 24515 1143 am
49JUNE-JULY 2015
Quay Room
CITY ESCAPEA RECENT STAYCATION AT
PARK REGIS SINGAPORE SHOWS THE POSSIBILITY OF GIVING YOURSELF OR YOUR MOST DESERVING
EMPLOYEES A BREAK EVEN IN THE MOST BUSTLING
PLACES IN A CITYWORDS GINA SIN
Just a stonersquos throw from one of the most vibrant entertainment scenes along a historical riverside known as Clarke Quay the 202-room Park Regis Singapore would do well for business retreats
Surrounded by lush greenery Park Regis Singapore was first opened in 2010 and has recently completed a SGD3 million (USD22 million) facelift that saw the reception move from the ground floor to the third a new all-day dining FampB venue upgrades on bed items and a complete makeover of the lobby meeting room and rooftop bar
Stretch the lethargy away in the morning with a poolside yoga class where a refreshing waterfall cascades into the 25-metre-deep pool Then
refuel with a power-packed breakfast at Twenty3 Drink amp Dine with the wide variety from its buffet selection
Clarke Quay may be popular for its nightlife but there are also lots to explore such as the numerous hipster cafeacutes bars and restaurants within the vicinity Hotel guests get 10 percent off their bills of participating food and beverage outlets by presenting their room cards
Visit the Asian Civilisations Museum located close by or attempt the adrenalin-pumping G-Max Reverse Bungy along the riverside Choose to
Singapore River Cruise
dine in one of the restaurants or head back to the hotelrsquos Royal Pavilion for their signature Cantonese dishes such as the Royal Smoked Duck and the Wok-fried Mashed Fish Noodle with Lobster
Sign up for one of Park Regisrsquo cocktail classes as a team-building activity for up to 10 guests by June 2015 or conclude meetings with a sunset cruise disembarking from the quayside Watch as the sun sets and the neon lights of Boat Quay and Clarke come to life Spot landmarks and bridges such as the Raffles landing site the Merlion and the Cavenagh and Coleman bridges End the day with more cocktails at Revive the hotelrsquos rooftop bar that is not opened to public until the fourth quarter of 2015 It can be hired for intimate cocktail events of up to 50 guests with outsourced furniture
An incentive package featuring some of the activities mentioned above is available for corporate group bookings until the end of the year
49 Delve Into Singapore Park Regisindd 49 24515 1144 am
Hongkong
26 - 27 August | Grand Hyatt Hong Kong
50 ACTE ADindd 50 13515 823 pm
CMY
51 Pacific Worldc ADindd 51 13515 752 pm
Twice the percentage of Buyers than in 2013 expect to conduct business valued at over
1million
The 23rd ITampCMA and 18th CTW Asia-Pacific
29 Sep ndash 1 Oct 2015Bangkok Convention Centre at CentralWorld
Bangkok Thailand
Incorporating Luxury Travel
Exhibitors amp Sponsors Corporate Travel ManagersConference DelegatesMedia | Corporate Travel
Exhibitors | MICE amp Luxury TravelBuyers | MICE amp Luxury Travel | Association Professionals amp ExecutivesMedia | MICE amp Luxury Travel
wwwcorporatetravelworldcomapacwwwitcmacom
Look At What We Achieved In 2014
Over 2500 MICE and Corporate Travel professionals including association executives and luxury travel buyers from 55 international territories
84 of Exhibitors expect to receive orders within a year
40 of Buyers confirmed procurement on-site with Exhibitors
Host CountryOrganised By Supported By
gtURXP[ltTSXP
4]S^abX]VP]SBd__^acX]V0bb^RXPcX^]b
Industry PartnergtURXP[0Xa[X]T gtURXP[ET]dT lt^Q[XT0__Pac]Ta
ltTSXP0U[XPcTb
Very impressed with the overall organisation quality of buyers and
remarkable welcome reception euromic Belgium
Exhibitor | Christophe Verstraete Executive Director
Great avenue to obtain research information from diverse regions and
destinations Association of the Polish Media Poland
Media | Robert Pawelek Journalist
I got to renew or discuss contracts and build new relations Panorama-Medica Group Co Ltd Thailand Buyer | Katherina E Lempert-Dober Chairwoman
The discussion session was a good sharing session for all my peers Gemalto Singapore Corporate Travel Manager | Jean Bey Senior Buyer - Asia
52 ITampCMA BKK ADindd 52 13515 806 pm
53JUNE-JULY 2015
THERErsquoS NOTHING LIKEAUSTRALIA
Produced by Business amp Tourism Publishing Asia Pte Ltd and Business Events Australia wwwbusinesseventsaustraliacom wwwbizeventsasiacom
53-68 Australia Supplementindd 53 24515 400 pm
54JUNE-JULY 2015
UNLOCKINGAUSTRALIArsquoSNEWEST TREASURE
The Adelaide Convention Centre welcomes the world to its new state-of-the-art facilities designed with the event plannersrsquo future requirements in mind It is surrounded by premier entertainment sporting and medical precincts and set on the cityrsquos revitalised waterfront district
Find out more about our brand new building at adelaidecccomau
53-68 Australia Supplementindd 54 24515 1145 am
55JUNE-JULY 2015
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56JUNE-JULY 2015
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57JUNE-JULY 2015
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58JUNE-JULY 2015
53-68 Australia Supplementindd 58 24515 404 pm
59JUNE-JULY 2015
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60JUNE-JULY 2015
Discover a zoowithout fences
THERErsquoS NOTHING LIKE AUSTRALIA FOR YOUR NEXT BUSINESS EVENTPLAN NOW VISIT AUSTRALIACOMBUSINESSEVENTS
TAU0105_297x420_Zoo_V1indd 1 11052015 520 pm
53-68 Australia Supplementindd 60 24515 1145 am
61JUNE-JULY 2015
Discover a zoowithout fences
THERErsquoS NOTHING LIKE AUSTRALIA FOR YOUR NEXT BUSINESS EVENTPLAN NOW VISIT AUSTRALIACOMBUSINESSEVENTS
TAU0105_297x420_Zoo_V1indd 1 11052015 520 pm
53-68 Australia Supplementindd 61 24515 1146 am
62JUNE-JULY 2015
53-68 Australia Supplementindd 62 24515 404 pm
63JUNE-JULY 2015
AD
EXPERIENCE WORLD CLASS OPENING DECEMBER 2016
Artist impressions courtesy of Hassell + Populous and Darling Harbour Live
Introducing a new world class convention exhibition and
entertainment destination on Sydneyrsquos sparkling harbour
With an integrated design and best practice facilities you will
be within walking distance of Australiarsquos largest business district
financial centre and hub of thought leadership and innovation
ICCSYDNEYCOMSALESICCSYDNEYCOM +612 8297 7600
MANAGED BY AEG OGDEN
THEATRE EXHIBITION CONVENTION
53-68 Australia Supplementindd 63 24515 1146 am
64JUNE-JULY 2015
53-68 Australia Supplementindd 64 24515 404 pm
65JUNE-JULY 2015
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66JUNE-JULY 2015
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67JUNE-JULY 2015
E X P E R I E N C E U N F O R G E T T A B L E E V E N T S
S Y D N E Y rsquo S M O S T U N I Q U E V E N U E
A U S T R A L I A NT E C H N O L O G Y P A R K
CONFERENCES I EXHIBIT IONS I CORPORATE MEET INGS
TRAINING I FASHION I PRODUCT LAUNCHES
AND MUCH MORE
salesatpcomauPh +61 2 9209 4220wwwatpcomau2 Locomotive StreetEveleigh 2015
53-68 Australia Supplementindd 67 24515 405 pm
68JUNE-JULY 2015
AD
Contentindd 5 261114 1051 am53-68 Australia Supplementindd 68 24515 1146 am
69JUNE-JULY 2015
Engage
From April 30 to May 10 a total of 235 million visitors ndash including 153000 international attendees ndash took part in 200 events conducted throughout host venue Coex from culture exhibitions and conventions to promotions performances and even a beer festival all of which served as an effective marketing platform for the clusterrsquos stakeholders
Among the major events Asiamania a multi-nation business and cultural trade show running from April 30 to May 3 included promotional booths from Korea Japan China and Russia each exhibiting various cultural assets from across the region Contributing to the local MICE presence was the Seoul Tourism Organization whose promotional stand was modeled after
C-FESTIVAL IN SEOUL DRAWS
GLOBAL AUDIENCETHE INAUGURAL
ldquoC-FESTIVALrdquo PROMOTED THE
CAPABILITIES OF A NEWLY-FORMED
GANGNAM-BASED ldquoMICE CLUSTERrdquo
OF EVENT VENUES SHOPPING AND
ENTERTAINMENT PROVIDERS
Seoulrsquos ancient city walls while the Korea Tourism Organization stand introduced visitors to other national destinations Other key events included a ldquoCulture Techrdquo fair and a ldquoCreative Urdquo exhibition zone The festival was organised by the World Trade Center Seoul MICE Cluster Committee
Created to increase competitiveness and allow for joint marketing strategies among members the MICE Cluster initiative unites 13 major companies involved in the business events community including and surrounding Coex which along with the nearby Korea World Trade Center was recently designated a ldquoSpecial MICE Tourist Zonerdquo by local government agencies Members also include business hotels department stores entertainment complexes PCOs and more such as Korean entertainment agency SM Entertainment which appointed K-pop stars EXO as official C-Festival ambassadors
In addition to the festivalrsquos promotional benefits for its members the ROI across 11 days also demonstrated the effectiveness of the event The Coex Seven Luck Casino a foreigners-only
venue for example saw a 401 percent increase in custom compared with the same period in 2014 while the five-star Grand InterContinental Seoul Parnas ndash also part of the complex ndash saw a 209 percent increase in room occupancy over the same comparative duration
ldquoThrough our first C-Festival we were able to see both new growth and the take-off of the MICE industry which is still a new industry for Seoulrdquo said Coex president and CEO Byun Bokyung He went on to affirm his commitment to ldquocontinue building and showcasing diverse content in order for the Korea World Trade Center to become the centre of the MICE industryrdquo
Stephen Kwak an assistant manager at the Seoul Tourism Organization agreed with the growth potential of the C-Festival in the coming years saying ldquoIt helped Seoul by emphasising various tourist attractions that MICE delegates would enjoy visiting during their stayrdquo With the weekend proving the most popular for Asiamania Kwak said that feedback for the Seoul booth was positive with visitors remarking that it ldquowell-represented the cityrsquos diverse offeringsrdquo
Love Heart Project
WORDS BEN JORDAN
69 Engage Coexindd 69 24515 1149 am
70JUNE-JULY 2015
Engage
With many UNESCO-heritage listed sites and venues in the world to choose from one group chose the much revered West Lake in Hangzhou as the centrepiece for an event Some 90 guests from Canadarsquos York House School travelled to the picturesque destination for a cultural trip planned around a golf tournament
The guests arrived at Hangzhou Sofitel Westlake Hotel on the first day What awaited them was a lavish welcome cocktail and gala dinner set up at the Sky Garden with views of West Lake as its background
The next day was where the program truly began Guests were divided into two groups ndash the Golf group and Parents-Child group ndash according to what guests preferred The group for golf headed for a friendly tournament at Fuchun Resort Golf Club while the other enjoyed a spa session and a tea tasting ceremony The children spent time at Zoo Coffee a creative club located in a shopping mall where its unique set-up resembled a quiet forest wonderland with a myriad of wild animals
Guests then went for a boat ride over West Lake and watched a large landscape live performance created by three renowned directors ndash Zhang
WEST LAKE STORY
A TRIP PLANNED AROUND HANGZHOUrsquoS REVERED WEST LAKE TELLS OF THE DESTINATIONrsquoS RICH
CULTURE AND SCENIC STORIES
Yi Mou Wang Chao Ge and Fan Yue Guests visited the largest isle in West Lake which is called ldquoThree Pools Mirroring the Moonrdquo and covers an area of 6000 square metres The shadow of the isle the elegant garden and the scenic beauty combined makes the isle one of the top 10 West Lake attractions particularly popular during the Mid-Autumn Festival
The group also visited the ancient He Fang Street which has a profound history Consisting of the historical commercial civil and architectural culture of Hangzhou it is the best place
to get acquainted with the destination Groups also enjoyed the ldquoSong Cheng Eternal Loverdquo drama which is known as one of the more acclaimed shows in the world The performance describes the hardship of Liang Zhu ancients the magnificence of Song Palace the fierce battle of Yue Gu Jun the song of Liang Shan Bo and Zhu Ying Tai and the song of the white snake and Xu Xian These stories are told through a spectacular display of sound light and stage effects
70JUNE-JULY 2015
Sofitel Hangzhou Westlake Hotel
Golf tournament
70 Engage Hangzhouindd 70 24515 1149 am
71JUNE-JULY 2015
Engage
Aprilrsquos Wine Down Wednesday organised by ACI HR Solutions and Biz Events Asia gave guests the privilege of a first look at the new Club Lounge at Hotel
Jen Tanglin Singapore (formerly known as Traderrsquos Hotel at Cuscaden Road) Over 90 professionals from
the MICE travel tourism and hospitality sectors networked over drinks and a buffet spread with an
impressive display of sweet treats Guests also had the chance to look at guest rooms on the newly revamped
Club Floor The event was sponsored by Hotel Jen Tanglin Singapore and duetto
HAPPY SNAPS
FROM WINE DOWN
WEDNESDAY
71 Engage Hotel Jen WDWindd 71 24515 1149 am
72JUNE-JULY 2015
ćľŅǴŭƀ뼷āĶɽĄŗۍĉדĀϝĀŞ뼵ϾĀЌѠͱກĀěɁǟħކՠĀǚ뼶ĔȏϝĀŞ뼵ЌѠŠěɁǨͳȩĀĄqಌϾr뼷খأćӃɯӍЌѠ˖Ӫˡġ뼷ĉĶǨɶᅆŠڥĀďĄಌϾĀǃɩ뼷ƦϿĠě֏˺ॎӃɯģĝćĞƶѲʑħϢеǙҜಌϾɆԥ뼶ȁˤ뼷ĔĂʿāĶјǭŗqಌϾrǟħ٧Āǂʚ뼶
ľŅǴċʃ뼷āĶćĂȏοȢКɁʸˋˡʭĀʗˡĉՂNjȒŠğʑ뼷ɝŴĶƧħqಌϾrĪǭػ쨵ĖqಌϾrĴ뼷ƣźŴĶԒĞĖƇĬ쨵뼶ӗęĠĀĉĀƫĄ쨰qಌϾrźŴĶԒĞĖŕķ౯ĀЌѠŠԚċЌѠȞײ뼶ȆƻɝӍqۈिrǟħĂċŞҠƣźŴĶԒĞĖƇĬĴ뼷āĶǨīĖĀĄ쨰NJ뼵Ġʻ뼵Ljǥ뼵ݶиĀʇҌŠȱਢɁ뼶
ឧࡢ뼷ભȘʆĉˍĂĀۈिȢćᎴŐ뼷Ʀďě֏ˡĎĸ뼷ۈिŞҠஅƧĂԿԵĈवƺĀęኧ뼷ڇۃŎƼЍĀԄӪӃɯĉՂǡϰ뼶āĶȠƱ뼷ĔĂԿęĀ
ኧďĄࡒĀNJ뼶ȁˤ뼷āĶјǭŗလिNJۈǟħĔĂʿĀǚǦ뼷ŗĸdžفĀƄਬƺ뼶လف˧ǘdž뼷χƎǢĈԣŭĀ뼷ĄġŚŕƳĀهƞ뼷ԵĈqġŚσفƥيrĀݔ؆뼶அƧƜƚॸćॸĂɁƜƚĂƟ뼷фĘĀလفӲ˴ƄΡȸĠɹ뼵śĠɹ૨뼷ĝđħфĪҍ۵ӲĂśȥſƄᐻĀσ뼶ƄΡۈिŞҠƧƍͳ뼷ƄΡȺໆѲĈĠĬϵɘ뼷ۈि˧ăěģăˆϚȺNJĀ뼶
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72JUNE-JULY 2015
72 Chinese Editorial Lettersindd 72 24515 1150 am
73JUNE-JULY 2015
73MAY 2015
ƼЍ˗ՅЌѠ˥ʿಌϾЌѠˡϘċȞײʗ२ĉƯ뼷ħಌϾЌѠǭąƼĤĀԶѤ뼷ģǞơըdž˽ȞײŢƍͳಌϾӃDŽĀăגɸɾ뼶˗ՅЌѠ२ĉƯȜƍͳѲʹȉಌϾժΆʪʸćĂŐ뼷ƯʭѲʹҺʓа뼷ɡӴĀԜӍࠒΙĀ˝ՊƑħϭދ뼶ȮύNjęϙѲʹ+CEQDWEEKѲʹ˄ύʕᘶƋʕǟĀĻːࢬѱΙǝ뼷ĖƋʕďĀՒŞጣ뼷ǞĖƬԐԵ뼷ఁบጣ뼷৯χƯغĉ˴˖뼷ƲĂċժΆĝɩĖߙϜߝ뼶
ć˗ՅЌѠ२ĉƯĘ뼷ȜĈʈʞɩľߙϜাۋĀƯغĉ˴ΏDŽ˖Ӫ뼷ȺġಗĂǩDŽ؈ǂೀ뼵Ăǩೀ뼵Ăǩ˗Յਓĉ˴뼷ŗӍĂǩƼЍਓϢ˖Ӫǀȗ뼷ŴĶȜࡄħਓϢĘԭċȡĀ˖Ӫ뼶źƲʞऒĀਓϢʠߔಌϾӃDŽĀχ₈Ƭʇ뼶
ĤȀะɸľʞĎĢſŚʘ뼵96뼵չՍȓѣ뼵ՍၽݭDŽ뼵ଔӘݭDŽŠײĀӅśଋąύݔƬЌѠמćĤȀะऄЌѠঢ়ډЌťࢨƬЌѠݔDŽĀмȞॏě뼶ćॏěĘ뼷ڏˡߊͳȩˋśଋਓॏ˽מćƼЍĀŕĤмˡ뼶5ampŚܕߝĈՃȓѣ쨞ĤȀะ쨟ɽઠKUCڱӍěجƖҠӍūǕ쨣Ӄɯ뼵ƱůۈGGJCPԶФ뼷ˤơƜƚħęŝՇҜąĂċĻŗःˤιȸ뼵จęĉȱͶŠąݔƬЌѠŕĤƚяĀĂċݘČƯě뼶
73JUNE-JULY 2015
ɾϒǛТঢ়ЌѠמġŕęĀΪӃࢰȞײǛĎӽȜɘɾϒ⏜ࠑ뼶٩ʹćŭũˡ뼷⏜ࠑǛĎӽʇҌȜшĈǎϢӭ뼷˄ѲĈǚϗᤂːƶМĀěڱӍƜƚɁŞ뼷ಗƪċၰěढ़Šċěڱढ़뼶ˤơş֏ϝĄҬŅŭǛТঢ়ЌѠמȉ1TKGPVCN5GC8KNNCUCPFQVGNQORCP[VFڑ፴ৗڱćǘ⏜ࠑũѲ˟ȷǛĎӽЌѠŗĎĀԨĂċϝ뼶
क़Ś쨞OCTCӘЌѠӍʇҌ҈ثQVGNU4GUQTVU쨟ǘඳୌसӘራҠũѲĀ҈ثӘЌѠ쨞OCTC$CPIMQM쨟ć˥ūڏDŽąοȢКĀũˡ౯К뼶҈ثӘЌѠѲĈǎϢӭ뼵Ăċঢ়ډƄ˪േ౸뼵ĂŝʞǘljڝĀЌť뼵ĂċĐɒذƬʇħМƬĀƄჾКၰěढ़뼷ŗӍƪċĠβĨढ़뼶ĠβĨढ़ĀʋύරඌغŪ뼷ĻźӖĀĢƔʾϞɌʭ뼶ب
73 Chinese Sound Bitesindd 73 24515 430 pm
74JUNE-JULY 2015
ŊĈĉĻŗΞĘʄĄĂǝƄՃĻĨ뼵ĠĠӴĀŚęĝ뼶ȺۍĉדĀटĐę뼵ᇱЉĀΝբŠƍͳĀ϶ᇫሊş֏ĀŀƚໆѲȢĄġŚǀ뼶ȮϾĀʁĤҠ뼵ăߟĀĤĐŞઝǒҠĖōǩĀʋභ뼷ĘʄƄĴƄăćᄏƜƺŠŀƯ뼶
ĘʄĨŪħġŚě֏ˡĀȶ뼷פą؈ŠӃɯٲŢ˺ॎӃɯˡӪĀڇŠ؈ॸဩ뼷ԨĂĈϙʲɫĄˬιʘĀşТ뼷ȺˢϞవȘʆęΝ뼶ăΡǷȮċŚŝǝΝśşǡϰĘʄ뼷ĝĨڨǷŗŕŨĀĴǎĖТ뼶ĘʄӃɯٲŚӃɯਇɘǥːϵŀȩФ뼷ύǘĈŎԭħϔϙĀιʘ뼷ĘʄƲŭĝڇۃąƞęՏŚěڱӍ֏זĖĔƀڏDŽ뼷Ȇġďಗą(QTOWNCวݭġŚę˺ظ뼵ցЍ҈뼷ŗӍɩᕹϝĀĘʄŚĴظঌєŠĘʄŚǗΆ뼶
ϝĀŞϯȗȓѣӍƜƚॸȓѣXGPVU6TCXGNUKCƼЍჼƂɽǀȗCZCPVCUWYCPćă΅ǡŗ+ɮŝĀǻśଋąćĘʄڏDŽĀŚě˺Ӄɯűזě쨞+6JKPC쨟뼶Ŵćˈɩ$KXGPVUۈिਲ਼ɝĴȩФ뼷ĘʄćĔŭƀşŀąňęĀȻ뼷ƦؼĝĄŎᇫሊĀƶˋş֏뼶
qŢǘěغڱĎĸ뼷ĘʄĻĸԵĂНĈϙʲɫ뼷ƦؼąƄՃĻĨ뼶פąЌѠƥʋ뼷ĘʄŃĈňĠăǜՏĀɁŞŗӍԵĈȆŞɡĀբžŴĶ˝Պ뼶r
ěڱɁŞҤćĘʄĘʄшĈϿĠęՏě֏Ɂࢰ뼶ĘʄĤŚűז֏ƺĀŚڇۃġķďĄȺġĂċŕԵזӍƜƚɁࢰ뼷ƦؼģĄĠŭĎŚޱǫʕˡѩŞ뼶ĘʄȘűě֏ġķģĄڏěĀז֏ԨĂċډĀŚě֏ɁŞ뼷ƑĄڏѩĂȸ֏ěƂĀχџ˝Պ뼶ԨĂċџলĀɁŞĄĘʄŚěڱġķ뼶ĔċŗڏѩęՏŚěڱ뼵ԄӪΡƦʄʭʋĀěڱġķŞހŝݖઽͲġķ뼷ʁƶdž
Ęʄě֏ˡLjϋ˓ஸ
Ǘ˸뼷ȉʋභоŚӚ౨եȠʫ뼷ιʘѲƶϔŨຂ뼷ŞȗʞīĐћয뼶ěڱġķшĈĂċǚϗːƶМ뼷ĻગĉĀƄჾՏၰěढ़ŠċęŇăDž뼵ɧϜᰋࡊĀĠβĨěڱढ़뼷ߴĈŕϵɘĀƬڐͶՕӍǜཥѲ뼶ˤʋ뼷ěڱġķʭģѲɪĀʁƶեęЌѠ뼷шĈǎբҍϾϢӭ뼷ѲӍěڱԜӝ˖ӪमƼ뼷ĻӖՏĀěڱŠƜƚ뼶qrƼЍΡ뼵2ʠĉěӍͶԉěڱ뼵ljۈिş֏ݭDŽŭěŗӍġŚŭĘʄȘűěũDZȐၰĝćĔƀڏDŽ뼷˄ɩĖƶ뼶
ĘʄŕĤɁࢰ숯숯Śŝě֏ġķ쩑ӅNJǩ؆ħ0CVKQPCNZJKDKVKQPCPF
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Ĉqʁƶแrƥ؆ĀĘʄŗȺযĀęڇۃĀӃɯѺ۷ࡒNJЪጠŗӍՏĀŚě֏ƜƚǡĎڏѩ뼶
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NJ졿ఫ
74-75 Chinese Cover Storyindd 74 24515 1150 am
75JUNE-JULY 2015
qύǘĈŎԭħϔϙĀιʘ뼷ĘʄƲŭĝڇۃąƞęՏŚěڱӍ֏זĖĔƀڏDŽ뼶r
ːĘʄӃɯٲŚӃɯਇɘǥ
ȞЌѠ뼶ĔŝЌѠŮĈǎϢӭ뼷Ӛ౨ǕǻύĂƁڝƬĀūǕݱɽˌ쨞Ӛǘŭͳ쨟ǨϐӚƦŪ뼶
ĻગĠǩਓϢ뼷ƦؼшĈۍĉٵґĀƬסĐɒذŠʕђĀϜٲ뼷ґʸˈƞՏĀƜƚ뼶ĀѲʹĄǘŗǡΟǼĀϜٲϐҜȥŪ뼷ƧȺŒŞ΄ąˈľŅȉλĎĀȗЯ뼷ŐଟĀŬǰƅ뼶
ԨĂċກĀɁŞקĄк˟뼶к˟ĄĂċמඵӭŠЌťǘĂɆĀ२ĉě˴உǒˌ뼷ŞƳĘʄĀġķŞь뼷ĄĂċʗŦȏˣߜĂċћ뼵뼵ΜĀˬǎ뼶ƜƚॸĻŗಶůĔƀĀˬǎǟħƜƚɁŞ뼷ŕґʸăɸľĉĀƜƚ뼶
ӃɯѺ۷ࡒĘʄшĈযĀ˥ͳΝNJЪጠŠ۵ĠΦࡡ뼷եϒĀՕNJȉŞĤɭɌĀĠƟNJȠઽʸ뼷ŪąĈĀʄ৫NJ뼶ʋභоŚӚ౨űז쨱ĈŎɸľŭĀġŚԽڄӚ౨ȉѲʹɧϜĀԽŠdžͳ΅ăෲĀΝᴂዣχƎঞĄȘʆɯϢĖĘʄĴĀκɯƥŞ뼶ʞǘᐤҠŠ༽ҠĈŎĀࡊŚĀƳߋӭӚ౨뼶ĔȏբžĝĄ˺ॎӃɯͱƜƚǡӍƜƚŶĀŕމŅ뼶
ͻĘʄŮĈŒѧǫԘĀեϒᆶŝԳŠƬďĻˢТĀसӆŠിӆĝĄڏѩě˺ӃɯĴăĻǸľĀӗމƥŞ뼶
ĤNjƄՃĘʄшĈϿĠڏѩęՏŚ֏זŠěڱĀɁŞ뼷Ʀ۵ĠĀϾӍԄӪЌѠģĝшĈϵɘ뼵मĀʗˡěڱѲ뼶ƜƚॸĞߜˣο˩ܪĀɁŞ뼷ĘʄȜĄĆĀŕՊ뼶˝މ
ƜƚॸăҨছ˝Պć06ĘʄڏѩĂɁϜЬƬݔĀ৫Ţ뼶ĔŝΪφĠŭષ۵ĠDŽˡę˺ĀஉǒˌȜ२ĉěǨ뼵ډԐढ़뼵Ќኃ뼵ঢ়ډфŠஉǒˌʪʸħĂɆ뼷ħƲĂʞĎਓǙҜǡǨλĈĀ৫ŢɆԥ뼶உǒˌԵĈĻગĉνӐКٮЌ৫Ţ뼷ͱĉၰěКĀˬǎ뼶ǩŚĀԐढ़ǂೀ)TCPV$TWPUGFGPŃĻħƜƚʔǻǭ˱뼷ŗӖਓϢĀˍ뼶06ĘʄɆƍĀĄћĂƄȕĀȞʞ뼵ՇҜƺŠџݔ뼷ŕґʸ
ćĔƀڏDŽĤмȞşҘě뼵Ĵল뼵ƜƚŶ৫ŢŗӍΡě뼶ǨŗŚōǩȞײƧʑӘϙ뼵ı҈뼵KOO[JQQ뼵ᅱᅧ뼵วѩŴĶĀƜƚ뼶ڏŠɲϜϙĝ˝ՊćĔƀݭ
АҔćĘʄϒʋභƳΟǼĤܪҠʭ뼷๗ŭĘʄȘűڏѩŞĀnjĴѲʹ
74-75 Chinese Cover Storyindd 75 24515 1151 am
76JUNE-JULY 2015
ТŪιͲĔٯĄƦͲȒĀƂ뼷ĻĄۍĉדኁĀĄЌѠӍӃɯ˖ӪˡĀߊӿϰϰఆĨƚȡ뼷ŊĨӍĴŢϢеɘDŽڥɘ뼶뺭
ćǗŔɫ뼵55뼵ȖŠ)EJCVDžǗŔʘԭħşТĀƎĐ뼷ĉȉĉƥǎĀˈਜঞĄӚӐŠάȱͶŕȶđĀƶК뼶Ţǘߊĉ˴Ďĸ뼷ĈąĔȏǗŔʘĀৗՎ뼷ŢϢеɘDŽɘďȻīΜƦͲڏ뼶Ļ뼷ďϝǡĀŰߧƦҶ뼷ЌѠӍӃɯ˖ӪˡĀߊӿڥఆĨƚȡ뼷ŊĨӍĴŢϢеɘDŽٯɘ뼶뺭뺭
२ĉϢе˖ӪĄࢨˡŪβĀȱਢ뼷ਯȺĄćЌѠ˖Ӫˡ뼶ĂŝśɡĀЌѠκΓīƧźĢŹǜതڌŢƋҠŒũĎ뼷ąĢŹŠതćɳ뼷ĈĠɹ쨵ňĠĴȊ뼷ࡍהŢƋĀڌćϢе˖ӪĔċցΆĘ뼷ЌѠߊӿТăĖЌѠćܦΰɌʐਓϢŦƟĀnjː뼶
ͱϿߊĉ˴ˆ˽ɝĂɝĢŹĔċɝʚ쨰ϢеěǂƚȜŀNjιƈāĀʅȁĄƇĬ쨵ȺǰďĄǥʿĀӷݦȱͶŠϢеĀฑࡄʇ뼶ĂҶŗકƥ뼷ЌѠߊӿƙĀĄqӚӐȱͶrĀŀNj뼷ƦăĄڙᆃĀˈ˱뼶
ljĂċߩղϰϰĄŕՋĀ뼶ƜƚغͱϿĄȁħԚċЌѠȞײ뼵ЌѠĀŞžͱȁЌѠǔɘDŽջĤDžʅȁŢԚĂŝЌѠмŀ뼷ȚЌѠߊӿĈޡȉĔǩದćϢеԒͶ뼷ũ˧ȉŴĶӚӐʸǟȱͶ뼶ȚНʥ쨰ăĻŮʘľǗŔɫͱҽƱĎȉϢеӚӐʸǟȱͶ뼶
ſŚʘěڱȉƜƚŭƼЍěڱ٩ԏ뼷ۈिȜҬφڇʠԄӪӃɯɁ뼷ƦԄӪƜƚȜભŕęˌŒ뼶ȁˤ뼷ĞđćതڌպݰĀě֏ˡġŒĂᤋ뼷ЌѠďκӚӐĂжƬΙ뼵ƬвĀߊӿ뼶
ӍĴŢϢеɘDŽɘĄȌīϢеŕĈвĀƶʑ뼶эɘăȚȩФߊĉ˴ŢϢеŠĔඐŀNjĀȶ˸뼷ģĄƬߊĨƺĀƶʑ뼶ĴǎĄȱਢ뼶ȮŕŶĂơȉϢеԒͶĖĪĂơĀɘăˆ˽ɸľċŇĴ뼶ŚʠϵϢеɆԥϯȗශઆȓѣ49QTNFYKFG˥ʿŢۈƖŞҠě֏ˡɘDŽąĂЬз뼷ʪưФĈĀದćϢеĈߊӿȉŴĶɘ쨱ˤʋ뼷ɸľĀߊĉ˴ΞħŮđŴĶιďΚȥŪӪ뼶ĔċƄࡢħۈƖҠĀߊˌǀȗژąܔѧ쨗
ȁˤ뼷ħąŕęՃʇŞƬߊƯě뼷˄ϢеɘĈвॼ뼷κƙĖŗĪڨǴž쨰s đĈࡄNjŠƱķ뼶ǚŢϢеđϭࡄ
Nj뼷ਯȺĄćƸĀľԘġ뼷ϢеňͲďĨƴśĆĄśǘŬķͱĄȩǚˆޚƦǢ뼶ǞĎ뼷ĈƱķƷĨϢеƱ˖뼷ĂϢеƱ˖뼷ĆŪβĀǴĢƔďƬ뼶߀
s ĠɝũǽКʚϝ뼷˄ɑϢеȀŗĸdž뼶ĔĄĂƞڇϢеϨȉƸĀƤƶʑ뼶ĻŗȮqħƇĬr뼵qƧڒr뼵qƇĬr뼵qɑĆffɑгār뼵qĆĀğʑƧrDžɝƶКũ˧뼶
s ĞѩʑdžɃϢеĀѢˆ뼶ϢеƫĆĀɝʚŶ뼷ăđŮĄӕҢćŦƀ뼷ɝȠȱĀɝʚ뼷ĔƟĆĈĻĨȌīϢеŊĈĞĖĀʋĀƱʜ뼷ģĻŗӚӐŐϢеŢĆĀƱķ뼶
s ыħϢеԵĈҲĀʋ˖Ӫ뼶ϔĄҺ˱ĀȅѮѲʹ˖ӪģӖ
ŗźϢеƴīĆňķ뼷ĨdžɃŴĶĀ뼷ȮƦźŴĶŢĆмŀČƗ뼶
s źϢеƢƅĆdžɃŴĶĀ뼶ěڱĉ˴ƼƔdžɃŴĶߊĝЏʫغĀ뼶ȁˤ뼷ժዓȴ뼷ăđǙᛃ뼷ģăđߣŎǟśѢˆ뼶ȮĆĀɝŠɽʪ뼷ϢеĨѿʓƢƅĆĄdžɃŴĶƥǡǨĸĀƸ뼷ƦؼģěźŴĶƴīĆňժķŠůķ뼶
ʘľȉϢеƥǎĀˈਜŠӍĴĀɘ뼷ăȚĻŗźĆŨэТŪιͲ뼷ƑȶđĀĄĻŗƬĆĀߊĨƺŠϢеĀƫǼ߀뼶
JTKUVKPG)COCTTCĄ49QTNFYKFGɽઠ뼶49QTNFYKFGĄĂؽƖҠۈŝŚʠϵĀϢеɆԥϯȗශઆȓѣ뼷шĈο˩ࡒĀě֏ǀԥ뼶˽ȓѣĪĀۈƖҠӿʗɠħϢеǭȉě֏ȠȱĀјƶ뼶٩ƢނŰ뼷ɑˢˈȉJTKUVKPGԒͶ뼶Ǘ쨰EJTKUVKPGICOCTTCNTCYQTNFYKFGEQO뺭
76JUNE-JULY 2015
qɘăȚȩФߊĉ˴ŢϢеŠĔඐŀNjĀȶ˸뼷ģĄƬߊĨƺĀƶʑ뼶ĴǎĄȱਢ뼶ȮŕŶĂơȉϢеԒͶĖĪĂơĀɘăˆ˽ɸľċ
ŇĴ뼶rCHRISTINE GAMARRA
LRA WorldwideɽઠؽƖҠۈ
ƢԺ
76 Chinese Knowledgeindd 76 24515 1153 am
IBC IBTM China ADindd 50 13515 833 pm
ಌϾ٧
7 Sabah Tourism Board ADindd 7 24515 1235 pm
29 Sabah Tourism Boardindd 29 16714 1019 pm7 Sabah Tourism Board ADindd 7 13515 755 pm
8JUNE-JULY 2015
GLOBALFour Seasons has unveiled the hotel industryrsquos first fully-branded private jet upping the ante for a fully immersive luxury experience in the air and on the ground From hand-crafted leather flatbed seats by specialised aerospace Italian designer lacobucci and hand-woven woollen carpeting to fine tableware cosy Mongolian cashmere blankets and cabin crew uniforms no detail has been overlooked in meeting the core objectives of comfort and functionality Personalised service experience comes in the form of 10 Four Seasons trained in-flight crew including an executive chef a sous chef a Four Seasons Concierge and a global guest services manager Each Four Seasons journey includes air travel and ground transportation planned excursions all meals and beverages provided throughout the trip and luxurious accommodation at Four Seasons hotels and resorts around the world
VIETNAMStarwoodrsquos powerhouse brand Sheraton debuts in Danang as a beachfront property Scheduled to open early in 2018 Sheraton Danang Resort will feature 250 guest rooms and boast 1066 sq m of meeting and event spaces including two ballrooms and five meeting rooms The signed agreement with Oriental Sea Villas and Hotel Company Ltd follows closely behind the signing of Four Points by Sheraton Danang late last year
+64The average rate of increase in room rates in Macau for Q1 2015 as compared to the same period last year Macau has been actively developing its business events facilities in order to diversify and avoid over-reliance on gaming revenues Hong Kong and Singapore fall closely behind during the same period with an increase of 20 percent and 18 percent respectivelySource HRS Hotel Price Radar
3582 The number of events staged in Vienna Austria in year 2014 which created more than 17000 year-round jobs Of those events staged 1458 were congresses while 2124 were conferences and incentivesSource Vienna Convention Bureau
NUMBERS
JAPANHilton Tokyo Bay has appointed Neil McInnes as general manager McInnes has over 20 years of experience with Hilton Worldwide He was most recently regional director of revenue management for Japan Korea and Micronesia McInnes has also served as cluster director of business development for Hilton Tokyo and Conrad Tokyo while fulfilling the role of executive assistant manager at Conrad Tokyo As general manager of Hilton Tokyo Bay McInnes will oversee refurbishment to the guest rooms on the sixth and seventh floors of the hotel which are slated to be completed in early June 2016
8JUNE-JULY 2015
68 Sound Bitesindd 8 24515 426 pm
9JUNE-JULY 2015
AMITE RETURNS FOR THE SECOND YEARSingapore MICE Forum (SMF)
2015 is bringing back the Asia
Meeting amp Incentive Travel
Exchange (AMITE) this year a
hosted buyer programme that
connects Asia-based suppliers
with thoroughly vetted buyers
from Europe North America
and for the first time Asia
Pacific The inaugural AMITE
last year delivered 21 buyers
representing USD236 million in
business event contracts from
European and North American
countries and 18 suppliers from
eight Asian countries Held
from June 29 to July 3 2015 at
the Sands Expo amp Convention
Centre SMF 2015 is expected
to welcome 750 business event
professionals suppliers and 550
students to address skills and
knowledge gaps in the industry
through networking and training
workshops
JAPAN The Tokyo Convention amp Visitors
Bureau (TCVB) has won the bid for
the 12th Asia Pacific Symposium
on Cochlear Implant and Related
Sciences (APSCI 2019) The win marks
the first time this symposium will be
held in Tokyo and the third time in
Japan following the one held in Osaka
in 2001 and Kyoto in 1996 Over 800
doctors and scientists including 600
overseas delegates will converge in
Tokyo to attend the symposium on
November 5 ndash 8 2019 at Keio Plaza
Hotel Tokyo Prof T Yamasoba from
AUSTRALIAThe Victorian State Government has
announced an investment of up to
AUD210 million (USD168 million) for the
expansion of Melbourne Convention
and Exhibition Centre (MCEC) in the
2015 ndash 2016 State Budget MCECrsquos
activities contribute AUD580 million
to the economy annually and has
exceeded expectations following the
Victorian State Governmentrsquos previous
investment to build the new convention
centre in 2009 The completion of
MCECrsquos expansion is expected to result
in an additional 74000 international
visitors annually creating hundreds
of jobs and providing an estimated
AUD167 million boost to the economy
The Victorian State Government will
work with Plenary and their partners
to negotiate and finalise the proposed
expansion master plan and reveal its
details in the coming months
the University of Tokyo highlights that
the bid owes its win to the continuing
scientific contribution of Japanese
specialists to the Cochlear Implant
(CI) field and from lessons learnt
after their last bid loss in 2013 The
Tokyo Metropolitan Government and
TCVB lent a hand by providing support
letters from the Governor of Tokyo
and TCVB Chairman and assisting
with bid papers
FROM THE
BUREAUX
9 Taking the Leadindd 9 24515 1133 am
10JUNE-JULY 2015
Are messaging apps the future of social media Social mobile messaging apps such as WeChat Line Kakao Talk Viber and Whatsapp are fast becoming popular in offering services such as news and information gaming and payment
Source The World Bank Group News
Marriott launches events-specific website
wwwmeetingsimaginedcom is an innovative Pinterest-
like site that is also available as an app providing ideas
and inspiration for all types of events
The National Geographic has chosen 24 unique boutique hotels across six continents to be in its new luxury hotel collection one of which is the Kasbah Du Toubkal located in the snow-capped High Atlas Mountains in Morocco
10-11 Webspaceindd 10 24515 424 pm
Alison Taylor fulfils her dreamsStarwoodrsquos senior vice-president of sales heads to the US
What you missed online onWWWBIZEVENTSASIACOM
Singapore extends visa for Chinese nationalsThe validity of these Multiple Journey Visas (MJVs) extends to a maximum of 10 years
10-11 Webspaceindd 11 24515 1134 am
12JUNE-JULY 2015
CoverStory
One cannot deny the prowess of Shanghai as a global city As a clear representation of Chinarsquos booming economy its impressive cityscape of skyscrapers and modern infrastructure presents a platform of boundless economic and business opportunities From the bustling Pudong district and the sleepless Xintiandi entertainment district to the renowned waterfront promenade Bund Shanghai is one of the most dynamic cities with no end to experiences
Shanghai continues to perform exceptionally in business events in huge part due to frequent and direct air accessibility from other major cities in the world According to Patrick Chen deputy director of Shanghai Municipal Tourism Administration this convenience makes it effortless for Shanghai to attract prominent events that see visitors pouring in from different parts of the world These include sporting events such as the Formula 1 UBS Chinese Grand Prix and Longines Global Champion Tour as well as the revered Shanghai Fashion Week and the Shanghai International Film Festival
Max Jantasuwan global managing director of destination management company and event company Events Travel Asia was recently in Shanghai earlier this year as a hosted buyer of ITampCM China a business events trade show that takes place each year as part of Shanghai Business Events Weekrsquos strong line-up of programmes Commenting on his experience he shared with Biz Events Asia that Shanghai has changed a lot in the past five years in a good way
SHANGHAI SURGES ONWORDS KRISTIE THONG
ldquoShanghai continues to offer a lot to event planners It is very accessible has opportunities for off-site events and has many local attractionsrdquo Jantasuwan said
ALL THE SPACE IN THE WORLDFrom the steadfast Shanghai New International Expo Center that has hosted the Motor Show for years to the Shanghai World EXPO Exhibition amp Convention Center situated in the city centre large-scale exhibition and convention venues are aplenty in Shanghai The Shanghai International
Convention Center is a venue that has attracted large-scale international conferences and business forums due to its integrated hospitality offering Situated in the heart of Shanghairsquos financial and trade zone Lujiazui and adjacent to the ironic Oriental Pearl TV Tower it offers a five-star hotel with 273 river-view rooms and suites on top of extensive event facilities With a total capacity of 3000 guests through a 4400 sq m pillar-less grand ballroom and 30 multi-functional conference halls it is no surprise the venue has attracted noteworthy events such as the Fortune Global Forum APEC Leadersrsquo Summit the 35th Asian Development
THE CHINESE CITY NAMED ldquoPARIS OF THE EASTrdquo CONTINUES TO ATTRACT BUSINESS EVENTS AS IT GROWS IN ECONOMIC STATURE AND PROMINENCE WHILE REMAINING TRUE TO CULTURE AND INNOVATION
12-14 Cover Storyindd 12 24515 1134 am
13JUNE-JULY 2015
Zhujiajiao ancient water town
Yuyuan Gardens
ldquoShanghai continues to offer a lot to event planners It is very accessible has opportunities for off-site events and
has many local attractionsrdquo
MAX JANTASUWANManaging DirectorEvents Travel Asia
Bank Council Annual Meeting and the welcome dinner of EXPO 2010
One of its newest venue additions may soon overshadow several competitors in the Asia Pacific market The National Exhibition and Convention Center (NECC) has already attracted much hype within both the domestic and international marketplace calling itself the worldrsquos largest exhibition venue Co-built by the Ministry of Commerce of China and the Shanghai Municipal Government NECC offers 500000 sq m of exhibition space with 400000 sq m indoors and 100000 sq m of outdoor display areas The indoor exhibition space includes 13 large exhibition halls each spanning 28800 sq m as well as three smaller 10000-sq m halls ndash all of which are directly accessible by freight carriers It also has over 60 meeting rooms of different sizes with seating capacities ranging from less than a hundred people to three thousand attendees each NECC is a multi-purpose facility offering more than exhibition and meeting facilities it is supported by a commercial centre three office buildings a five-star hotel conference services as well as international cuisine options and entertainment
OUT OF THE BOXShanghai has a healthy number of exhibition and convention venues and also a plethora of luxury and business hotels that offer impressive and well-utilised event facilities However event planners looking for the unconventional will not have their ideas stifled in Shanghai
Event planners can consider a space like M1NT which is a modern-day members club for classy clientele With a combined offering of a destination restaurant cocktail lounge bar roof terrace and night club it can host cocktail parties of up to 600 guests or
12-14 Cover Storyindd 13 24515 1134 am
14JUNE-JULY 2015
Shanghai Maglev Train Waterhouse Nanjing Road
On the Bund
sit-down dinners of 160 guests Event organisers can opt for food prepared by in-house M1NT chef Grant Brunseden M1NT has hosted and catered for a wide variety of events offering a chic touch to product launches fashion shows training and seminars and after-parties Some brands that have used M1NT for events include Ferrari Hermes Jimmy Choo Chopard UBS and Bvlgari
Situated east of Shanghairsquos old town is The Waterhouse at South Bund which consists of a 19-room boutique hotel and an event warehouse Located in the vicinity of the 2010 World Expo site and next to The Cool Docks cultural hotspot the venue has a disorienting yet refreshing design that charms planners in search of something out of the ordinary
The event venue is a pillar-less multi-purpose space converted from a former warehouse Evoking the buildingrsquos industrial roots the 743-sq m warehouse has a double-storey
ceiling and can be easily reconfigured to cater for all kinds of events and formats It can take up to 800 guests for cocktail parties or 500 guests for banquets
Anyone looking for an exclusive but sophisticated space in the heart of old Shanghai can consider Yong Fu Seventeen A members-only club housed in a private whiskey and cigars bar complete with parquet wooden flooring and comfortable green leather armchairs Yong Fu Seventeen can be hired for events of up to 100 guests with the choice of in-house or external caterers On other days it hosts regular whiskey and cigar tastings vertical wine tastings or oysters and champagne evenings
THE SHOW GOES ONWhile the merits are endless as a global city a metropolis that stays true to its roots is one that visitors return to time and again Shanghai retains its history and culture in landmarks such as the 400-year-old Yuyuan Garden the French Concession Region featuring old European buildings in Luwan and Xuhui and the renowned taoist Chenghuang Temple (also called Yi temple) This culture works as a hook for pre- or post-conference tours or incentive travel programmes Groups can visit medieval water towns such as Zhujiajiao located just 50 minutes away from the city centre by bus or take the maglev high-speed magnetic levitation train to Hangzhou or Suzhou
Oscar Cerezales chief operating officer of Asia Pacific for MCI weighs in
Shanghai has a combination of three pillars 1 It enhances relevant business exchange opportunities 2 It has a consolidated industry community 3 It has a leading positioning in market segments such as
finance real estate healthcare logistics and innovation
WHAT MAKES THE CITY OF SHANGHAI UNIQUE
12-14 Cover Storyindd 14 24515 1134 am
15 Hyatt Westin ADindd 15 19515 751 pm
16JUNE-JULY 2015
Mercato Starling
MERCATO Mercato is an Italian restaurant from three Michelin-starred Chef Jean-Georges Vongerichten Located on the sixth floor of Three on the Bund it boasts stylish rustic surrounds with reclaimed wood and warm leather tones exuding familiarity and a sensual feeling of comfort Looking out of the tall glass windows one will immediately feel directly in the heart of a vibrant city but away from the bustling crowds Famous for its seafood house-made pastas and wood-fired pizzas dishes are presented family style allowing for sharing and sampling a bit of everything Our personal favourite is the spicy salami ricotta cheese and broccolini pizza Mercato can also be booked for intimate dinner events with a separate function menu available
STARLINGStepping into Starling can feel like you are being teleported to Southeast Asia Just down the street from Four Seasons Hotel on Taixing Lu the pub evokes a colonial era through huge retro fans soft lighting and quaint birdcages If you are living in Southeast Asia and need some convincing to check out this joint let the cocktail menu wow you with its rum or gin-based concoctions that consist of spices and tropical flavours found in Southeast Asia One of the must-try cocktails is the spicy Tom Yum Colada made with coconut milk pineapple and lime juice The Pandan Collins and Roasted Pineapple Old-Fashioned are also some interesting options These drinks can be accompanied by familiar tastes such as laksa mango sticky rice or beef rendang ndash courtesy of Malaysian chef Brian Tan
TIAN ZI FANG (ॵŔᇇ)This artistic district is a labyrinth of alleys filled with cafes art galleries art deacutecor apartment blocks and craft stores within the area known as the French Concession Spend some time in some of the art galleries or take a stroll in the elegant French Concession itself ndash a 10 square-kilometre district with old residential buildings and heritage hotels and edifices
MAKE TIME COUNT IN SHANGHAIDO YOU HAVE SOME TIME TO SPARE OR A CHANCE TO MAKE USE OF CHINArsquoS 72-HOUR VISA FREE TRANSIT POLICY WE POINT OUT SOME INTERESTING FINDS IN THE GLOBAL CITY THAT MIGHT BE WORTH YOUR TIME
Tian Zi Fang
16JUNE-JULY 2015
16 Shanghai extendedindd 16 24515 1200 pm
19-20 Sheraton ADindd 19 13515 857 pm
amp
0
lt
amp0
0lt
amplt
amp0lt
19-20 Sheraton ADindd 20 13515 857 pm
21 Macao Economic Services ADindd 21 13515 759 pm
22JUNE-JULY 2015
THE LUXURY
ISSUEWE LOOK AT
WHAT LUXURY
MEANS WHEN
GIVEN OUR OWN
INTERPRETATIONS
TheLuxuryIssue
WORDS EL KWANG
KRISTIE THONG
GINA SIN
22JUNE-JULY 2015
Itrsquos common knowledge that the
demand for upmarket or exclusive
experiences increases as Asia
becomes more affluent The growth
of economies see many corporate
companies rewarding high-achieving
employees in the form of top-notch
luxurious experiences And as a larger
and younger demographic worldwide
becomes richer products and services
work harder to find ways to attract
the elite in an increasingly saturated
market
Proving luxury incentive travel
continues to be in demand
Luxperience a three-day event that
aims to be the platform for luxury and
experiential travel in the Australasia
and Pacific region has seen continued
growth The success of the show has
prompted organisers to include a new
program within Luxperience tailored for
business events this year Event buyers
will be able to identify new opportunities
within the luxury travel industry for
incentives or exclusive events while
exhibitors will have a bigger platform
to provide innovative solutions for
meetings and events
Event planners specialising in luxury
experiences are now looking beyond
luxury products Clients are asking for
unique money-cannot-buy experiences
Many of us consider luxury to be in the
form of expensive items and exclusive
retreats while others believe it can
be the simpler intrinsic things in life
that are often overlooked However
we choose to define it one quote by
Karoline Huber of IWC Schaffhausen
(published by Boyden Global Executive
Search) sums it up well ldquoLuxury is
based on emotion and it is people who
create emotional differencesrdquo
22-33 Luxury Issueindd 22 24515 1137 am
23JUNE-JULY 2015
TheLuxuryIssue
OSAKA ndash
JAPANrsquoS SECOND
LARGEST CITYCurate a stellar city adventure in
Osaka and check the next residential
conference or incentive into the 160-
room St Regis Osaka Located on
Midosuji Avenue the Ginza of Osaka
where luxury international fashion
labels reside the purpose-built
five-year-old hotel is the epitome of
luxury Ease delegates into the hotel
with its signature afternoon tea or a
rejuvenating treatment in the Iridium
Spa featuring Sothys Paris
Witness the daily champagne ritual
held in the outdoor Zen garden adjacent
to the lobby on the 12th floor before
heading to The St Regis bar for a glass
of Shogun Mary the hotelrsquos concoction
of the Bloody Mary cocktailThe
THE LUXURY OF CULTURE BRINGING THE BEST OF TWO JAPANESE
LUXURY INCENTIVE CITIES THROUGH THE
CONDUIT OF CULTURAL EXPERIENCES
WORDS EL KWANG
welcome reception can either be held
in the 210 sq m Astor Ballroom or in
Italian restaurant La Veduta or French
bistro Rue drsquoOr Start the next day with
an official meeting agenda in the Astor
Ballroom which also has optional
breakout spaces in the four meeting
suites on the dedicated events floor
With its easy access team-building
activities are in abundance Visit the
190-year-old Kuromon Ichiba Market
for arguably one of the best Japanese
food and seafood in Osaka Another
fun activity for all ages is a visit to
the Momofuku Ando Instant Ramen
Museum where delegates get to
understand the history behind this
post-WWII invention try their hands at
making it and design their own ldquocup
noodlerdquo Those keen to learn more
about the Japanese culture can take a
private behind-the-scenes tour of the
Yamamoto Noh Theater built in 1921
Planners can have the option of having
performers hold coaching sessions
for delegates on the actual performing
stage The art form has been recognised
as a Japanese intangible heritage
in 2006
End the program in Kyoto with some of
the cityrsquos best retail shopping before
bringing delegates to Kyoto for more
cultural elements
The Astor Ballroom of The St Regis Osaka The Library Suite Meeting Room
ldquoAt both The St Regis Osaka and
Suiran The Luxury Collection
Kyoto we believe in assisting our
clients in curating memorable and
experiences that are unique to our
brands The Luxury Collection is
about travellers collecting local
and authentic experiences Let our
hotels be your guiderdquo
FAY-LINN YEOHBrand Director
The St Regis and The Luxury Collection Food amp
Beverage Marketing Asia Pacific
Starwood Hotels amp Resorts Worldwide Inc
23JUNE-JULY 2015
22-33 Luxury Issueindd 23 24515 1137 am
24JUNE-JULY 2015
Suiran a Luxury Collection Hotel Kyoto
HISTORIC KYOTOThere are many forms of relaxation and recovery in the world of luxurious experiences Some prefer retail therapy while others opt for a digital detox by staying in a luxury hotel or resort Embracing and experiencing the traditional Japanese culture and historic sites may reap benefits beyond soul searching Its cultural myths and spiritual integrity continue to distract global visitors from their day-to-day worries a true time out in Kyoto whilst stepping back in time
A 13-minute bullet train ride takes you from the buzzing city centre of Osaka to historic Kyoto the former capital of Japan for 1200 years According to the Kyoto Convention Bureau the ancient city is the cultural heart of Japan It has 17 UNESCO World Heritage Sites on a cityscape dominated by 2000 temples and shrines
SUIRAN A BRAND NEW BREATHING SPACE On the vibrant side of the Hozu River resides the brand new Suiran a Luxury Hotel Collection Kyoto As the first luxury collection hotel in Japan this hotel is perfect for exclusive management retreats or complete hotel book-outs Upon entering the main gates of the 39-room hotel a purposefully-laid footpath leads you on a tranquil trek through a Saryo Hassui cafeacute overlooking the river and misty Arashiyama hills and the hotelrsquos enchanting garden before bringing you to the hotel reception
Off the main reception desk is a 100-sq m Akane function room perfect for intimate welcome dinners of up to 48 guests Enjoy an authentic Geisha performance one of Japanrsquos indigenous wonders Unfulfilled meeting agendas or higher-level business planning can be carried out
in the unobtrusive meeting room or in the smaller 18-sq m Shogetsu room a less formal traditional Japanese setting that comes with its own bathroom and outdoor garden
The luxurious and spacious guest rooms were designed with traditional motifs such as the culturally significant cherry blossom hues in spring and the lush verdure in summer The carpet is a reflection of moonlight ripples on the Hozu River The superior rooms on the upper levels offer views overlooking the hotelrsquos foregrounds and its peaceful mountain and river surrounds whilst the ground floor Yuzunoha deluxe terraces consist of outdoor air baths (onsen) complete with retractable private screen doors for a soak under the healing sun
RECOVERY THROUGH THE ARASHIYAMA CULTURAL HUB The hotelrsquos concierge can assist in designing a customised menu in the hotelrsquos Kyo-Suiran restaurant (a restored building from its 1899 version) or an indigenous exploration of the Arashiyama village located near the hotel Engage the strength of the young and energetic team of ldquoJinrikishardquo which are beautifully-
24JUNE-JULY 2015
Sight-seeing on Jinrikisha
A dish from Kyo-Suiran Restaurant Authentic Geisha performance in Akane function room
22-33 Luxury Issueindd 24 24515 1137 am
25JUNE-JULY 2015
designed small two-wheeled rickshaws and embark on a tour of famous Kyoto landmarks surrounding the hotel Cross the Togetsu (crossing moon) Bridge and visit the Tenryu-ji Zen Temple established in 1339 by shogun Ashikaga Takauji in memory of Emperor Go-Daigo Existing buildings were restored to their closest originals after having gone through eight fires centred by a Zen garden displaying the balance of Yin (rocks) and Yang (water)
The hotel can work with the temple to organise activities such as meditation and hand-copying of sutras This is certainly a place to recharge and restore inner harmony after a productive conference in Osaka Equally wondrous is a Jinrikisha ride around the Arashiyama Bamboo Grove which is a popular site for photography The fresh air along with the staggering height and intense green hues of the bamboo makes one feel that all troubles will eventually come to an end
EXPLORING FURTHERVenture further into other parts of Kyoto Check out the must-see Fushimi Inari Taisha a Shinto shrine dedicated to the gods of rice and sake famous for its two-hour hiking path through the Senbon Torii shrine gates outlined by red overarching frames and fox
sculptures holding a key in the mouths for the rice granary
Head over to Gion district and let your imagination go back in time as your stroll through the alleys of old tea houses some of which are now converted into stylish restaurants and retail shops like Leica As Gion is known as the geisha district it is not uncommon to see Geiko (professional geisha) and Maiko (apprentice) throughout the day There is a large variety of retail shops selling Japanese incense tea and arts and crafts such as ldquokanzashirdquo an ornamental hairpin Rest your feet while indulging in an epicurean experience at the Shimogamo Saryo restaurant set in a
traditional Japanese house since 1856 Post-dinner head for some Japanese sake tasting at Machiya in Gion
BEFORE FAREWELLBid farewell to Kyoto on a high note by planning a series of cultural team-building activities with the Suiran hotelrsquos concierge Team members can embark on a traditional Kyoto sweet-making (Kyo-Gashi) activity conducted by 260-year-old family business Tawaraya Yoshitomi or try Ikebana the age-old Japanese art of flower arrangements End the team-building activities with a traditional tea ceremony and learn how to receive and appreciate a cup of tea in the hotel garden
Team bonding is a crucial component of incentive trips Asians culturally bond over meals Consider organising nightly supper sessions of Japanese Ramen where delegates get to try and compare ramen from different ramen shops Or drive a ldquobest ramen eatingrdquo photo competition through social media channels
RAMEN BONDING
Arashiyama Bamboo Grove
Traditional tea ceremony
25JUNE-JULY 2015
Kyo-Gashi making Sake tasting
Superior King Room at Suiran
22-33 Luxury Issueindd 25 24515 1138 am
26JUNE-JULY 2015
Do you believe there are moments when we can feel the physical halt of time Moments where the rush of everyday life and work commitments take a backseat giving in entirely to a view or feeling so mesmerising it overwhelms you Moments where personal problems cease to matter albeit for a brief moment for the magnitude of your problems feels insignificant in comparison
For me it took standing at the West end of Angkor in Siem Reap and taking in the view of Angkor Wat in its full glory A sharp intake of breath as I marvelled at the workmanship of the intricate Khmer architectural carvings on the walls and pillars constructed in a century that did not have the tools and technology we have today Like all tourists in Siem Reap visiting Angkor Wat was one of the first things on the list Leak the helpful guide assigned by DMC Asia Expeditions explained that Angkor Wat is only one of the many religious monuments in the Angkor area a huge archaeological park that spans 400 square kilometres It comprises a hefty number of remains of the different capitals of the Khmer Empire from the ninth to the 15th century Once a Hindu and later a
Buddhist temple Angkor Wat was built in the 12th century and remains as the only religious centre in the area
After emerging from an extensive brand transformation from micenet ASIA to Biz Events Asia that left us excited satisfied but mentally drained I jumped at the opportunity of visiting Siem Reap in Cambodia a place I knew close to nothing about Siem Reap may be an emerging destination but it is already filled with tourists due to its rich line of historic and religious artefacts The best jobs locals can have in Siem Reap are the ones directly fuelled by tourism ndash as tour guides and in hospitality The high proficiency of the English language spoken everywhere is also a true sign of a thriving tourist destination in Southeast Asia
TheLuxuryIssue
THE LUXURY OF TIME
RETRIEVE LOST TIME AND ALLOW FOR TRUE INCENTIVE CONNECTIONS
THROUGH THE HISTORICAL BEAUTY OF SIEM REAP
WORDS KRISTIE THONG
Ta Prohm
26JUNE-JULY 2015
22-33 Luxury Issueindd 26 24515 1138 am
27JUNE-JULY 2015
27
LE MERIDIEN ANGKOR Despite the lack of existing MICE
infrastructure Siem Reap remains a
viable option for meetings and incentive
programs with its can-do attitude
These are the sentiments of Dennis
Kam director of sales and marketing
at Le Meridien Angkor He shares that
the hotel hosts up to four international
corporate groups a month of which
most come from Singapore China and
Thailand Besides the 200-guest Tara
Ballroom the hotel has an impressive
and well-landscaped garden that works
well for al fresco cocktail parties and
gala dinners of over 1000 guests The
lobby can also be easily taken over and
transformed to the requirements of
the event organiser A popular choice
is having a dinner hosted at a temple
where the hotel has hosted smaller
groups of under 100 guests at the
Kraven temple complete with stunning
lights and warrior dancers
ASIA EXPEDITIONSIn an exotic destination like Siem
Reap it takes a trustable destination
management company to ensure
everything goes according to plan I had
a guide who would go the extra mile to
accommodate any last-minute changes
and knew exactly where to take me
when I asked for something out of the
norm or local Apart from Cambodia
Asia Expeditions has a presence in
Myanmar Laos and Vietnam
SHINTA MANI FOUNDATIONSiem Reap is an ideal destination for
corporate groups looking for a cultural
incentive experience with a strong
CSR element Hiring the local Phare
Circus troupe for an event allows
groups to tick off their CSR KPIs Many
hotels also work with non-government
organisations that help support the local
community ndash be it through education
training or employment The Shinta
Mani Foundation is a registered local
NGO that focuses on three core areas
education small business start-ups and
health care On top of donations USD 5
from a nightrsquos room rate at the luxury
boutique Shinta Mani Club or Resort is
donated directly to the foundation
AN INCENTIVE OUT OF SIEM REAP
The same feeling of time stopping was
experienced through the hours spent
exploring sites such as Bayon Temple
and the ruins of Ta Prohm ndash a temple
made famous by Angelina Jolie in Tomb
Raider We also headed up to the Kulen
Mountain which is not just a popular
tourist site but where many locals visit
during the weekends to relax or swim
under the waterfall
In a beautiful destination like Siem
Reap we are naturally inclined to
switch off making connecting with
onersquos self possible It is where the 24
hours in a day pass seemingly slower
as though the seconds match the pace
of a calmer beating heart Without the
usual modern worries it also motivates
incentive delegates to truly connect
with each other making incentive
programs worth every penny spent
View of Angkor Thom Temple Angkor Wat
Banquet dinner at Kravan Temple
27JUNE-JULY 2015
22-33 Luxury Issueindd 27 24515 1138 am
28JUNE-JULY 2015
Depending on perspectives luxury
can mean catering to an upmarket
audience or simply having the luxury of
space and time and a chance to take a
breather and relax We learnt recently
that Singapore-based Saakalya Travel
is unique in the way that it provides
these luxurious simplicities to busy
professionals away from the bustling
and sometimes chaotic cities to some
of the most beautiful and culturally-rich
destinations in Southeast Asia
The duration of the trips is kept short
and hosted during the weekends so that
they do not eat into the limited time of
busy professionals but yet sufficient
in providing a deeply refreshing and
rejuvenating experience Luxury is what
enriches us be it physically mentally
or spiritually Its value can be found in something true and pure whether that
is attributing significance to the time
and dedication spent on hand-crafting
deacutecor as with the Saakalya Collection
or indulging in beautiful open spaces
of scenery The concept of luxury is a
wholly personal perception
Travel experiences at Saakalya are
centred on somewhere new and
something different Bali is the current
destination that Saakalya explores
with access to a richer variety of
areas and opportunities built on the
connections of Saakalyarsquos managing
director Alexandra Schmutterer
Locations are curated through the
knowledge of locals working alongside
Saakalya to embrace the concept of
TheLuxuryIssue
INTERPRETATIONS OF LUXURY TRAVEL
NOT ALL THAT GLITTERS IS GOLD IN LUXURY
TRAVEL SOMETIMES ITrsquoS JUST A BREAK FROM ALL
THE DEADLINES YOU MAY OR MAY NOT HAVE MET
AND THE LUXURIES OF BEING ABLE TO ENRICH
THE BODY MIND AND SOUL IN TRAVELWORDS GINA SIN
holistic travel Each trip only allows
for up to a maximum of 12 people
in order to maintain an exclusive
and personal experience The
variety of experiences planned
around tranquil surroundings has
been designed to encourage new
passions such as arts cooking wine
tasting (you may be surprised Bali
does have a winery) or yoga taught by
world renowned instructors Guests
will also stay in personal villas in a
luxurious resort maintaining the
feeling of exclusivity and privacy
In pursuit of more exclusive and
unconventional destinations works
are also currently underway to
create such experiences in Thailand
22-33 Luxury Issueindd 28 24515 1138 am
My Magnifique VoyageMy Magnifique VoyageMy Magnifique VoyageMy Magnifique VoyageMy Magnifique VoyageMy Magnifique Voyage
Grand Ballroom
Th e Grand Gamelan
Luxury Pool AccessLuxury Pool Access
SETTING THE STAGE FOR INSPIREDMEETINGStrade AT SOFITEL BALI NUSA DUA BEACH RESORT IS AN INNOVATIVE SET OF VENUE CHOICES THESE COMPRISE 12 FUNCTION ROOMS INCLUDING 2 BALLROOMS ALL OF WHICH ARE WELL-EQUIPPED AND FEATURE NAMES THAT INVOKE DEEP BALINESE MEANINGS AND ENDLESS INSPIRATION YOUR PERSONAL INSPIREDMEETINGStrade PLANNER WILL HELP YOU CREATE A TRULY UNIQUE OCCASION DISCOVER ALL OUR MAGNIFIQUE ADDRESSES IN OVER 40 COUNTRIES ON wwwsofitelcom
DISCOVER OUR MAGNIFIQUE ADDRESS IN BALI
My Magnifique VoyageMy Magnifique VoyageMy Magnifique VoyageMy Magnifique VoyageMy Magnifique VoyageMy Magnifique Voyage
SOFITEL BALI NUSA DUA BEACH RESORT
MAGNIFIQUE EVENTS
TAILOR-MADE MEETINGS IN A STUNNING BEACHFRONT SETTING
KAWASAN PARIWISATA BTDC LOT N5 NUSA DUA
BALI 80363 INDONESIA - TEL (+62) 361 849 2888
H9078SOFITELCOM
JOIN OUR GLOBAL LOYALTY PROGRAMAT ACCORHOTELSCOM
29 Sofitel Bali ADindd 29 16515 652 pm
30JUNE-JULY 2015
LUXURY AT SEATHE GOLDEN AGE
OF SAIL STEALS THE LIMELIGHT AT A RECENT
OFFICIAL MEDIA LAUNCH OF ROYAL ALBATROSS IN
SINGAPORE
WORDS GINA SIN
Some have always seen the appeal of having events held near water whether
it is an outdoor poolside cocktail event or a networking party on a dockside yacht
against the sunset Royal Albatross originally built in 2001 and later acquired
by Tall Ship Adventures Pte Ltd is the latest attention grabber for business
events in Singapore
Once a traditional sail training ship Royal Albatross exudes sheer luxury with its hard-carved wooden interiors sturdy
aluminium masts 22 majestic sails and 60000 LED lights customisable to 512 colours It can accommodate just shy
of 150 guests for day sailing or over 200 guests berthed
The media launch perfectly encapsulated the experience of being on the ship We went on a tour of its 185-square metre
upper deck Grand Salon and five ensuite cabins and enjoyed cocktails and canapes
specially prepared by Clubvivre We watched its crew climb the shiprsquos masts
in preparation for a ride out to Lazarus Island where fire-eaters gave us a warm
welcome and a delicious satay (barbequed meat on sticks) buffet awaited us We
headed back to reality eventually but not before everyone was handed flutes of
bubbly to end the beautiful night
Delve into Thailandrsquos spiritual culture at the Erawan Shrine located in the heart of Bangkokrsquos Ratchaprasong precinct on Ratchadamri Road Proceed with a stop at Grand Hyatt Erawan Bangkok a renowned luxury hotel located just next to the shrine
Despite a lobby constantly abuzz with activity it induces a calming effect on arrival as the fragrant air-conditioned setting cools you down The newly-refurbished guest rooms showcase residential-styled amenities making delegates feel right at home ndash perfect for residential conferences and events The hotel offers event planners an incentive to a rejuvenating experience at the tranquil isawan Residential Spa amp Club
While ldquooptionsrdquo is a key component with creative event buyers the hotel offers a high-end board room a grand ballroom with an eight-
metre-high ceiling as well as The Campus event space which continues to draw hot demand since its launch in 2009 A Singapore-based corporate event specialist feels The Campus ldquoprovides a fun environment that inspires creativityrdquo where delegates can relax and be themselves contributing to ldquobetter communications at an eventrdquo Due to its unique setting The Campus has also started to attract banquets and weddings
With the rise of smaller-sized events and incentive groups ldquothe residencerdquo offers a New Yorker-designed executive residential-styled setting Whether itrsquos pre-event drinks in Apartment 305rsquoS own Gallery or breakout creative sessions in any of the other four luxurious event rooms ldquothe residencerdquo provides a unique environment for planners with the objective to strengthen team spirit and enhance relationships
TheLuxuryIssue
LUXURY IN THE HEART OF BANGKOKEXPERIENCE THE LUXURIOUS FEELING OF SPIRITUALITY COMBINED WITH A HOTEL THAT KNOWS EXACTLY WHAT EVENT PLANNERS NEED
WORDS EL KWANG
The Campus
Royal Albatross
22-33 Luxury Issueindd 30 24515 1138 am
31JUNE-JULY 2015
TheLuxuryIssue
Major hotel chains and their rapid growth in the Asia Pacific region have always gotten most of the attention in business events The rise of independent hotels however has been evident in recent years as the category gains more prominence A Biz Events Asia survey conducted in May revealed that the majority of respondents (95 percent) are interested in independent hotels due to their unique product offering
ldquoTravellers today are looking for authentic and memorable experiences where travel is aspirational and luxury is defined by personal life and style preference at any given time in your liferdquo says Josephine Lim managing director of South East Asia for Preferred Hotels amp Resorts
ldquoIndependent hotels are often borne from entrepreneurial hotel owners with a passion for the art of hospitality They deliver the authenticity of a destination ndash featuring the unique characteristics of specific cultures within their own brand of hospitality that allows discerning travellers to lsquolive like the localsrsquordquo she adds
Also playing a significant role in the rising trend is a growing demographic of high-earning millennials with sizeable disposable incomes looking for exclusivity in cooler trendier and off-beat experiences
ldquoIndependent hotels pay a lot of attention to detail and design aesthetics Though some of them may be smaller the experience is often different and more magical I tend to stay in such hotels if I want a different experience they tend to feel more luxuriousrdquo says Jeanne Hong a 35-year-old finance professional who is also the
THE LUXURY OF AUTONOMY
INDEPENDENT HOTELS OFFER OFFBEAT OR EDGY LUXURY
EXPERIENCES BUT HAVE THEY GAINED THE TRUST OF EVENT
PLANNERSWORDS KRISTIE THONG
The Dhara Dhevi Chiang Mai
31JUNE-JULY 2015
22-33 Luxury Issueindd 31 24515 1138 am
32JUNE-JULY 2015
co-owner of The Snack Guru an online store selling healthy gluten-free snacks
Putting independent hotels within a single alliance has long been industry practice and there are many benefits to doing so An independent hotel under a company like Small Luxury Hotels of the World or Preferred Hotels amp Resorts can save costs by easily tapping into the hotel companyrsquos global distribution channels gain awareness through joint marketing efforts or build continued satisfaction with the companyrsquos loyalty program While individual properties may be overlooked when pitching for corporate business joining a hotel company offers them tender opportunities with multi-national corporations
These independent hotel companies have been gaining traction Worldhotels welcomed seven new members in the first quarter of 2015 adding to its portfolio of nearly 500 properties worldwide Small Luxury Hotels of the World has announced at least eight member hotels and resorts of which several will be opening throughout the year Meanwhile Preferred Hotels amp Resorts introduced six new properties ideal for the business events market that will be scheduled to launch by the end of 2015
A CHAIN GOES FREEIn early 2015 Starwood Hotels amp Resorts announced the launch of its 10th brand that now falls within its extensive portfolio Tribute Portfolio promises owners Starwood Preferred Guest (SPG) members and guests
the ability to ldquostay independentrdquo with a selection of independent upscale hotels in high-demand destinations While falling under the new brand name the independent hotels within the portfolio will maintain their own unique identities and continue to promise boutique service
Adam Aron chief executive officer of Starwood adds that the mission of the new brand is to ldquobring great hotels in great destinations to loyal SPG members who make up more than half of all Starwood staysrdquo As with Starwoodrsquos other nine brands SPG members will be able to earn and redeem Starpoints at Tribute Portfolio hotels and enjoy in-hotel elite tier benefits such as upgrades welcome amenities late check-out and more
NUMBERS FROM THE SURVEY
LEADING HOTELS OF THE WORLD SMALL LUXURY HOTELS OF THE WORLD
95list something new and unique product offering as reasons why they will go for an independent hotel
35 will take into consideration loyalty programs when considering the use of an independent hotel
Event planners have stayed with a member hotel in these hotel companies at least once
ITrsquoS ABOUT THE SERVICEThis recent development from Starwood may put independent hotel companies on alert in particular due to Starwoodrsquos strong and global branding as well as its loyalty program While many independent hotel companies offer some form of loyalty program most are only beginning to find a footing with loyalty programs specifically for event planners Elaine Macy senior vice president group sales for Preferred Hotels amp Resorts revealed that a meeting planner loyalty program is currently undergoing a Beta testing in North America under iPrefer the companyrsquos point-based guest loyalty program It was introduced in early 2015 to offer planners points for actualised revenue from rooms booked
Royal Palm South Beach Miami Starwoodrsquos first Tribute Portfolio feature hotel
22-33 Luxury Issueindd 32 24515 1138 am
International Starfor Leadership
in Quality Award 2013Gold Category
Certificate of Excellence2014 WINNER
One World Hotel
Find us on
first avenue bandar utama city centre 47800 petaling jaya selangor malaysia toll free domestic 1300 88 7888 toll free international 1800 88 7888tel 603 7681 1111 fax 603 7681 1188 email enquiryoneworldhotelcommy website wwwoneworldhotelcommy
Half Day Meeting Package from RM218 per person per day
Full Day Meeting Package from RM228 per person per day
2015 Meeting Packages
Meeting faci l i t ies recognised by the world
At the 5-star One World Hotel you can expect ample space luxuriously appointed with spectacular chandeliers and state-of-the-art facilities including simultaneous interpretation system live feed facility and mood lighting with variable colour setting and free Wi-Fi However what makes corporate functions here extra special is the opportunity to put fun back into functions
Anythingrsquos possible in One World To add some excitement to your next event speak to our Conventions and Events team today at 03-7712 2289 or email cneoneworldhotelcommy
Prices are in Ringgit Malaysia and inclusive of 10 service charge and 6 goods and services tax
ldquoTravellers today are looking for authentic and memorable experiences where travel is aspirational and luxury is defined by personal life and style preference at any given time in your liferdquo
JOSEPHINE LIMManaging Director of South East AsiaPreferred Hotels amp Resorts
at member hotels and already has more than 550 planners enrolled
Perceptions of service standards and event delivery also differ According to survey findings perceptions are pretty much split down the middle when it comes to concerns over an independent hotelrsquos brand standards in event delivery
While some believe the use of an independent hotel for an event may ldquonot be able to benefit from the established international image of hotelsrdquo others feel they offer a less mainstream and more intimate touch while not compromising on service standards Many will take to leisure-focused research through sources like TripAdvisor or rely on word-of-mouth to gauge standards of an independent hotelrsquos ability to host events Some however feel that the overall experience is dependent on the staff and service standards and do not take into account the hotel status
22-33 Luxury Issueindd 33 24515 1138 am
34 Luxperience ADindd 34 13515 841 pm
35 Pullman Bangkok King Power ADindd 35 19515 758 pm
36JUNE-JULY 2015
TalentAndMentor
There is no argument ndash talent is one of the most common and hottest buzz words in business events and hospitality While many companies experience what appears to be a talent crunch in Asia one professional who has spent years in talent assessment and human capital strategies suggests the ldquoright fitrdquo might be the bigger issue
Thomas Wai director for Asia Pacific at Talent Plus Inc says the challenge of identifying engaging and retaining talent differs for a region as large and diverse as Asia Pacific With his work bringing him to over 30 cities in China including the third and fourth tier cities Wai has met ldquogreat people who are driven honest and hardworkingrdquo and seen career fairs in Shanghai filled with tens of thousands of candidates expressing genuine interest Identifying talent is likely to be an issue here according to Wai and the question companies should be asking is if there is a structured and effective interview system in place to identify the right talent
For mature cities such as Singapore and Hong Kong talent retention is at play
ldquoUnfortunately many organisations do not pay sufficient attention in re-hiring their people They pay little focus in developing their potential They focus on peoplersquos weaknesses rather than setting them up for success As a result talented people leave the organisation and recruiters assume that they cannot find people to join themrdquo Wai says
ITrsquoS NOT ABOUT THE MONEYThere is a misconception that salary compensation and benefits are the most crucial investments in employment or talent retention While they used to be the key elements to attracting and retaining talent evolving socio-economic factors along with a thirst for information and constant change brought on by the Internet age have shifted mindsets of working professionals Wai calls monetary benefits ldquosatisfiersrdquo but not motivators
ldquoThe key motivators to truly engage and help us to getting and retaining our performers are recognition one-on-one time mentoring setting them up for success paying attention to them listening to their physical and emotional needs helping them to become significant and allowing them the freedom to be the very bestrdquo he says
We are well aware that a sustainable work force be it in the West or Asia Pacific starts from the top And it may be the hardest but most rewarding step Top leadership will first need to show commitment in building a talent-based culture and demonstrate that they care about their people
ldquoThen you need to understand the DNA of your top performers decode and understand what makes your successful people successful Use these DNAcharacteristicstraits to create an interview as part of your selection consideration when you are considering new candidates or promoting from withinrdquo Wai says
THE LUXURY OF TALENT
SCRAP THE IDEA OF A TALENT CRUNCH WE HAVE THE TALENT IN ASIA BUT DO WE KNOW HOW TO
GET THE RIGHT HIREWORDS KRISTIE THONG
36JUNE-JULY 2015
It is useful to evaluate his potential so as to help him with his blind spots while putting focus on his strengths
On top of constant and open communication Wai recommends ldquostay interviewsrdquo These interviews recognise the achievements of employees and identify subsequent steps for growth
ldquoThis way you would have a better chance of creating a sustainable work force for the future state of your organisationrdquo Wai adds
SUCCESS SHOWSA sustainable workforce translates to a successful business Wai cites the example of the Capella Hotel Group where its property in Singapore continues to enjoy one of the highest occupancy rates since its opening six years ago When the group took over the Ritz-Carlton property in Bali it enjoyed the ldquobest year ever after 17 years in businessrdquo Founder Horst Schulze was quoted in an interview saying itrsquos all about the right hire
ldquoWhat a customer wants is no defects timeliness and caring service How do I know my front office manager is taking great care of my guests I can ensure this by selecting the right talent Somebody that has it in themrdquo
The effect flows through every aspect of the business
ldquoYou could see the positive results from their high level of guest satisfaction guest retention employee satisfaction and ultimately financial rewards for the owner and investors as wellrdquo Wai says
36-37 Talent and Mentor Thomas Waiindd 36 24515 1140 am
37JUNE-JULY 2015
37
ldquo
ldquoThe key motivators to truly engage and help us to getting and retaining our performers are recognition one-on-one
time mentoring setting them up for success paying
attention to them listening to their physical and emotional
needs helping them to become significant and
allowing them the freedom to be the very best
THOMAS WAIDirector Asia Pacific
Talent Plus Inc
37JUNE-JULY 2015
szlig8QGHUVWDQGERWKWKHLUtalents and desires and their weaknesses and blind spots
szlig)RFXVRQWKHLUWDOHQWVDQGcreate platforms for them to exercise their strengths
szligHHSDQRSHQGRRUSROLFIRUyour teams to approach you with concerns suggestions and innovative ideas for growth
szligQGLYLGXDOODFNQRZOHGJHtheir hard work and achievements do it timely and sincerely
szlig5HPHPEHUWRWDNHWKHWLPHto understand why a team member would make the decision they made and why instead of rushing to judgement about a decision
KEEP THE MOTIVATION
36-37 Talent and Mentor Thomas Waiindd 37 24515 1140 am
38JUNE-JULY 2015
Knowledge
IT MAY SEEM OBVIOUS BUT THE STARTLING TRUTH REVEALS A GAP IN HOSPITALITY SALES TEAMS AND THEIR ABILITY TO FOLLOW UP
In this day and age of email SMS Twitter and Gchat personal contact is still the most important way to build relationships In a world of ever-increasing automation and impersonal service a hotel must distinguish itself from its competition Hospitality sales teams need to realise that product and price are very similar in todayrsquos market What will be the clientrsquos reason for awarding a piece of business The relationship with the customer and the loyalty built up over time Hospitality
38JUNE-JULY 2015
THE ART OF FOLLOWING UP
THE LUXURY OF KNOWLEDGE
WE OFFER INSIGHTS FROM TOP INDUSTRY PROFESSIONALS IN A SPECIAL
KNOWLEDGE SECTION GO DIGITAL WITH US BY ACCESSING FULL VERSIONS
OF THESE ARTICLES ONLINE
CHRISTINE GAMARRADirector of Operations Asia PacificLRA Worldwidechristinegamarralraworldwidecom
sales teams must be in the business of building relationships instead of taking orders
A prompt and personal follow-through with the client is the most effective technique to gain commitment Following up not only displays a sense of urgency for the business lead it gives the opportunity to advance the sales process towards a decision The timeliness of a follow-up is another factor that will communicate your reliability to the client A follow-up should not be later than 48 hours after the last communication with the client
An effective follow-upszligHVLQFHUHDQGFRQILGHQWszlig$VNRSHQHQGHGTXHVWLRQVWKDWLQYLWH
the client to elaborateszlig3UREHLQWRRXUFOLHQWOslashVUHVSRQVHVszlig2IIHUVRPHWKLQJRIYDOXHOtilde
for nothingszligHPRQVWUDWHWKDWRXXQGHUVWDQG
what the client is looking for
Read the full article online at bizeventsasiacomluxury-of-knowledge-follow-up
38-39 Luxury of Knowledge_KTindd 38 24515 1140 am
39JUNE-JULY 2015
WHAT SHOULD YOU LOOK OUT FOR BEFORE PENNING AN EVENT SPONSORSHIP AGREEMENT
Exclusivity ndash Most sponsorship agreements would provide some form of exclusivity This is to avoid competitors sponsoring the same event or to avoid association with a conflicting category Where category exclusivity is provided for its scope must be clearly defined Eg A soft drinks sponsor may agree to exclusivity for non-alcoholic drinks or insist on being the only beverage sponsor
Trademarks ndash The agreement should state the manner and form (colours font size proportion to surrounding text graphics etc) in which the sponsorrsquos trademark may be used Likewise the sponsor may wish to conduct its own advertising and the event organiser should also have control over the manner and form in which its trademarks and logos are used
Payment ndash Often involves a hybrid arrangement where a percentage of the fees is paid up front and the remaining being paid in accordance
WORDS EL KWANG
Duetto a technology and services company offering medium to large hotel groups and casinos a three-year old system that assists in implementing revenue strategy In an exclusive interview with Biz Events Asia Patrick Andres executive vice president Asia Pacific for Duetto explained that the program uses sophisticated algorithm to gather information from web shopping patterns competitor hotel pricing airline traffic special events and social ndash all to understand market behaviour The systems will ideally allow hotels to optimise price profitability by category It also provides hotels with visible real-time information to make necessary business decisions such as adjusting accommodation rates on their websites or in contract negotiations
It ultimately provides the opportunity for hotels to implement an ldquoopen pricingrdquo structure that will benefit the consumer in the name of rate parity yet allows hotels to sell at a more profitable rate Open pricing is an evolution from traditional revenue management Instead of closing out lower rate categories it allow hotels to shrink or increase price differentiation between the room categories This hopefully leads to more yieldable corporate rate tender agreements in Asia much like what the American market is experiencing Yielding corporate rate agreements allow hotels to market profitable rates during peak demand periods
Read the full article online at bizeventsasiacomluxury-of-knowledge-duetto
39JUNE-JULY 2015
JOIN THE PARTY
THE GAME CHANGER
with a performance-driven schedule Where productsservices are provided in lieu of sponsorship fees the manner of determining their value should be spelled out along with warranties as to their quality standard and merchantability also incorporated
Exit ndash Long-term agreements should have a termination clause allowing parties the opportunity to call it quits with and without cause anytime during the subsistence of the agreement Grounds for termination may include either party bringing the other into disrepute late payment of sponsorship fees and cancellation of the event
Read the full article online at bizeventsasiacomluxury-of-knowledge-sponsorship-agreements
VICKI HENGDirectorVicki Heng Law Corporationvickivickihengcom
ldquoDuettorsquos new strategies within their systems might allow hotels
to regain pricing power ldquo
PATRICK ANDRESExecutive Vice President Asia Pacific
Duetto
38-39 Luxury of Knowledge_KTindd 39 24515 1140 am
2 0 1 5m i c eMEETINGS INCENTIVES CONFERENCES EXHIBITIONS
10-11 September 2015Suntec Singapore convention amp exhibition centre
wwwmiceasiaexhibitioncom +852 3975 5710
miceaSia
100+ Exhibition booths
5000+ Visitors
500+ ConfErEnCE DElEgatEs
8 aCCrEDitED Workshops
2 frEE ConfErEnCEs
30+ prEsEntations
This prestigious Awards Evening will be judged by a panel of leading event organisers from throughout the Asia
3DFLAgraveFUHJLRQLQWRWDOWKHUHZLOOEHDZDUGVXSIRUJUDEVWRVROXWLRQSURYLGHUVYHQXHVDQGHYHQWRUJDQLVHUV7KLV
evening awards party will be after the exhibition on day one of the event and it will be a fantastic way to honour
the work of Asiarsquos Event Professionals and provide a great QHWZRUNLQJRSSRUWXQLW
This event brings together leading Event organisers Meeting Planners Corporate Buyers Venues Hotels Attractive Suppliers Event Technology Tourism Boards RYHUQPHQW0ampVSUHGRPLQDQWOIURPWKURXJKRXWWKH$VLD3DFLAgraveFUHJLRQ
For more information about MICE 2015 and Awards Ceremony please email miceoliverkinrosscoukFor exhibition ticket registration please visit wwwetouchescommiceasia2015
40 Mice Asia Pacific ADindd 40 16515 653 pm
amp210DJDGB)$SGI$0
41 Sentosa Golf Clubindd 41 14515 838 pm
42JUNE-JULY 2015
WWHY SINGAPORE CONTINUES TO STACK UP
AS A PLACE FOR BUSINESS AND MEMORABLE
EXPERIENCES
SINGAPOREDelveInt
o
WORDS EL KWANG | KRISTIE THONG | GINA SIN
42JUNE-JULY 2015
42-44 Delve Into Singaporeindd 42 24515 1142 am
43JUNE-JULY 2015
e worked really hard to ensure that our attendees
feel like they are getting a luxury experience
where wersquove thought of and arranged everything
You really have to think of everythingW ldquo
HIGH-ACHIEVING QUALIFIERS OF US-BASED HEALTHCARE MARKETING CONGLOMERATE
FOREVER LIVING PRODUCTS WERE TREATED TO A TIME OF THEIR LIVES IN SINGAPORE
WORDS KRISTIE THONG
Soundproofed walls of the Sands Ballroom of Sands Expo amp Convention Centre Marina Bay Sands in Singapore could barely contain the pulsating excitement of the crowd Upbeat triumphant contemporary music and exuberant cheers could be faintly heard from the floor right below it Walking into the ballroom as an observer was an experience in itself illuminating hues of pink blue and purple danced along to the beat of the music in sync with cheers and dancing amid the crowd the dazzling lights fell against the unique clusters of crystal-like structures high on the ceiling resembling thousands of balloons just about to fall
This amazing sight was Forever Living Products Global Rally held in Singapore on April 19-27 2015 Forever Living
THE LUXURY OF HEALTH
Products a multi-level marketing company that sells aloe vera-based drinks and bee-derived cosmetics nutritional supplements and personal care products hosts an annual Global Rally to celebrate the success of its representatives also known as Forever Business Owners (FBOs) and award them hard-earned Chairmanrsquos Bonus cheques It is a time where the company shares new directions launch new products and provide training and inspiration
ldquoOur business model works in such a way that in order for our FBOs to be successful they must first help others reach their goals This ensures an environment of passion and compassion where people can aspire to be what they want to be and are given
the tools to change their lives for the betterrdquo says Ashley Hower director of marketing at Forever Living Products
ldquoBy having leaders and qualifiers hearing and sharing their stories and tips for success they are inspired to set goals and reach for their dreams The entire event is very celebratory and empowering ndash it feels like a big family reunionrdquo she adds
Each Global Rally sees over 7000 FBOs coming from 106 countries and runs on an extensive itinerary comprising training sessions lots of entertainment and unique experiences Having previously hosted the rally in Hawaii and London and heading to Johannesburg in 2016 2015 was the year for Singapore and for Asia
ldquoWe are always looking for new and exciting destinations to take our FBOs We want to make our Global Rally lsquoan experience like no otherrsquo and know that it begins with the destination selectionrdquo
While the country naturally holds up as an attractive tourist destination Hower shares that Singapore was also chosen in part due to its history that parallels Forever Livingrsquos brand values Drawing similarities to Singaporersquos founding father Lee Kuan Yew and his passion to create a safe and prosperous society for its citizens Forever Living Productsrsquo CEO Rex Maughan thrives on a similar belief of helping people from all over the world look better feel better and achieve their dreams
ldquo
42-44 Delve Into Singaporeindd 43 24515 1142 am
44JUNE-JULY 2015
Putting an incentive program of such scale is no easy feat Forever Living worked closely with Pacific World to ensure seamless logistics for travel meal planning and activities
ldquoWe worked really hard to ensure that our attendees feel like they are getting a luxury experience where wersquove thought of and arranged everything You really have to think of everything ndash how the attendees will feel when they arrive at the airport what their first impression of the hotel is the convenience of getting around what activities they enjoyrdquo Hower says
Some of Singaporersquos local culture and experiences were brought into the program this year Qualifiers were brought to Sentosa Island for a fun-filled day culminating in a beach party feast and entertainment Top
qualifiers were treated to a special dinner at Gardens by the Bay followed by drinks and desserts at Ku De Ta ndash arguably Singaporersquos hottest night spot on top of Marina Bay Sands Throughout the program there was cultural entertainment infusing Chinese and Indian influences and many opportunities for FBOs to try the local cuisine
ldquoSingapore was a fantastic incentive travel destination The melding of the cultural history with the modern Marina Bay Sands gave our Forever Business Owners a luxury destination and a cultural experience they couldnrsquot have found anywhere else Singapore was clean safe and easy to get around Our Forever Business Owners enjoyed visiting Sentosa sampling local cuisine and exploring everything Singapore had to offerldquo Hower says
ingapore was a fantastic incentive travel destination The melding of the cultural history with the modern Marina Bay Sands gave our Forever Business Owners a luxury destination and a cultural experience they couldnrsquot have found anywhere else Singapore was clean safe and easy to get around Our Forever Business Owners enjoyed visiting Sentosa sampling local cuisine and exploring everything Singapore had to offer
ldquoldquoS
Team Japan Endless entertainment
ASHLEY HOWERDirector of MarketingForever Living Products
42-44 Delve Into Singaporeindd 44 24515 1143 am
KLCC_10YAC_micenetAsia_ad01_0615ai 1 4315 848 AM
45 KLCC ADindd 45 13515 839 pm
46JUNE-JULY 2015
30 MINUTES WITH ALOYSIUS ARLANDO CEO OF SINGEX HOLDINGS PTE LTD GAVE BIZ EVENTS ASIA A LOOK INTO HIS VISION OF A SUSTAINABLE CONFEX BUSINESS MODELWORDS EL KWANG
With a vision to be the leader in the APAC business events industry Aloysius Arlando has no intention to rest on his laurels Since his appointment SingEx has invested a few million dollars in doubling staff strength and conducting robust research in curating events like the Internet of Things Asia which saw more than financial gains for the organisation and its customers The motivation to establish a more sustainable business model and the appreciation of the event subject matter saw the implementation of a two-prong approach in venue management and creating new industry-relevant business events that do not conflict with existing ones
ldquoWhether it is the eventrsquos return on investment or objective companies are looking for good return and value derived from matching buyers and
CREATIVITY TAKES BUSINESS CENTRE STAGE
DelveInto
THE GROWTH OF INTERNET OF THINGS (IOT) ASIAIOT ASIArsquoS GROWTH IN 2015NUMBERS FROM IOT ASIArsquoS INAUGURAL EDITION IN 2014
44 sponsors and exhibitors representing 13 countries10 increase 2100 trade visitors and conference delegates 288 growth
41sponsors and exhibitors representing
11 countries
A total of
1630trade visitors and conference delegates
58 speakers representing 15
countries presented at the conference
85 speakers from 16 countries presented at the
conference (almost double the of speakers)
4648 Delve Into Singapore SingExindd 46 24515 1143 am
When you choose the Fairmont Singapore and Swissocirctel The Stamford you gain access to more than 70000 square feet of state-of-the-art and multi-functional conference and meeting space at the Raffles City Convention Centre Strategically located at the heart of Singaporersquos business district just 20 minutes away from the airport enjoy unparalleled convenience and accessibility Our team of outstanding conference concierges offers support every step of the way and helps ensure that your meeting or event is a rousing success each time
For reservations please call +65 6431 5534 email salessingaporefairmontcom or visit wwwfairmontcomsingapore
THE CHOICE FOR MEETINGS
47 Fairmont Singapore ADindd 47 13515 825 pm
48JUNE-JULY 2015
sellers as a business solutionrdquo said Arlando
The process of creating events ndash whether it is based on a national agenda like Singaporersquos wish towards hosting more healthcare events or opportunities identified through research on key industries to drive tomorrowrsquos growth ndash could take six to nine months
Arlando explained that each curated event should have a lifespan of five to 15 years It must meet the evolving needs of the industry and marketplace while flexible enough to allow the event agenda to morph with the changes in technology or other trends One perfect example is the way traditional exhibitions have morphed into CONFEX (conference-exhibition) multi-faceted platforms to drive engagement through meaningful content shared at conference sessions and business connections and exchanges on the exhibition floor
hether it is the eventrsquos return on investment or objective companies are looking for good return and
value derived from matching buyers and sellers as a business solutionrdquo
ldquoldquo
ALOYSIUS ARLANDOCEOSingEx Holdings Pte Ltd
W Throughout the interview the humble and pensive leader used the collective ldquowerdquo more often than ldquoIrdquo in his sentences When it comes to leadership and talent discussions Arlando expressed his passion for meeting people from all walks of life He ensures his team is a good mix of background and professional attributes His team is important to him
ldquoWe respect our teamrsquos personal moments of needs whether it is new working mothers or one who becomes a carer for the family As human beings if we can take care of our family needs we have won half a battle (in life)rdquo
Arlando keeps his team engaged through no-strings-attached coaching and transparent communication With a big smile and coy laughter Arlando defined the importance of transparency by saying that he graciously obliged when his team asked him to smile more frequently
EVENTS CREATED BY SINGEX
$$$ CONVERSION
KEY INDICATORS OF SUCCESSszlig Client feedback on successful connectionsszlig No of deals and business converted
szlig WasteMET Asia 2012 amp 2014szlig Last Mile Fulfilment Asia March 2015szlig RehabTech Asia March 2015szlig Internet of Things Asia 2014 amp April 2015szlig Radiology Asia May 2015szlig WasteMet China July 2015szlig Green UrbanscapeAsia 2013 amp November 2015
szlig RSA Conference Asia Pacific amp Japan 2013 2014 amp July 2015
szlig International Conference on Sustainable Development 2013
szlig ASEAN Business and Investment Summit 2014
NEW-TO-MARKET EVENTS
MANAGED EVENTS
617 BUSINESS CONNECTIONS made at the inaugural Last Mile
Fulfilment Asia 2015 in March 2015
403 SUCCESSFUL MEETINGS conducted at the exhibition floor
S$122 million worth of deals generated from inaugural Greenurbanscape Asia 2013
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49JUNE-JULY 2015
Quay Room
CITY ESCAPEA RECENT STAYCATION AT
PARK REGIS SINGAPORE SHOWS THE POSSIBILITY OF GIVING YOURSELF OR YOUR MOST DESERVING
EMPLOYEES A BREAK EVEN IN THE MOST BUSTLING
PLACES IN A CITYWORDS GINA SIN
Just a stonersquos throw from one of the most vibrant entertainment scenes along a historical riverside known as Clarke Quay the 202-room Park Regis Singapore would do well for business retreats
Surrounded by lush greenery Park Regis Singapore was first opened in 2010 and has recently completed a SGD3 million (USD22 million) facelift that saw the reception move from the ground floor to the third a new all-day dining FampB venue upgrades on bed items and a complete makeover of the lobby meeting room and rooftop bar
Stretch the lethargy away in the morning with a poolside yoga class where a refreshing waterfall cascades into the 25-metre-deep pool Then
refuel with a power-packed breakfast at Twenty3 Drink amp Dine with the wide variety from its buffet selection
Clarke Quay may be popular for its nightlife but there are also lots to explore such as the numerous hipster cafeacutes bars and restaurants within the vicinity Hotel guests get 10 percent off their bills of participating food and beverage outlets by presenting their room cards
Visit the Asian Civilisations Museum located close by or attempt the adrenalin-pumping G-Max Reverse Bungy along the riverside Choose to
Singapore River Cruise
dine in one of the restaurants or head back to the hotelrsquos Royal Pavilion for their signature Cantonese dishes such as the Royal Smoked Duck and the Wok-fried Mashed Fish Noodle with Lobster
Sign up for one of Park Regisrsquo cocktail classes as a team-building activity for up to 10 guests by June 2015 or conclude meetings with a sunset cruise disembarking from the quayside Watch as the sun sets and the neon lights of Boat Quay and Clarke come to life Spot landmarks and bridges such as the Raffles landing site the Merlion and the Cavenagh and Coleman bridges End the day with more cocktails at Revive the hotelrsquos rooftop bar that is not opened to public until the fourth quarter of 2015 It can be hired for intimate cocktail events of up to 50 guests with outsourced furniture
An incentive package featuring some of the activities mentioned above is available for corporate group bookings until the end of the year
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Hongkong
26 - 27 August | Grand Hyatt Hong Kong
50 ACTE ADindd 50 13515 823 pm
CMY
51 Pacific Worldc ADindd 51 13515 752 pm
Twice the percentage of Buyers than in 2013 expect to conduct business valued at over
1million
The 23rd ITampCMA and 18th CTW Asia-Pacific
29 Sep ndash 1 Oct 2015Bangkok Convention Centre at CentralWorld
Bangkok Thailand
Incorporating Luxury Travel
Exhibitors amp Sponsors Corporate Travel ManagersConference DelegatesMedia | Corporate Travel
Exhibitors | MICE amp Luxury TravelBuyers | MICE amp Luxury Travel | Association Professionals amp ExecutivesMedia | MICE amp Luxury Travel
wwwcorporatetravelworldcomapacwwwitcmacom
Look At What We Achieved In 2014
Over 2500 MICE and Corporate Travel professionals including association executives and luxury travel buyers from 55 international territories
84 of Exhibitors expect to receive orders within a year
40 of Buyers confirmed procurement on-site with Exhibitors
Host CountryOrganised By Supported By
gtURXP[ltTSXP
4]S^abX]VP]SBd__^acX]V0bb^RXPcX^]b
Industry PartnergtURXP[0Xa[X]T gtURXP[ET]dT lt^Q[XT0__Pac]Ta
ltTSXP0U[XPcTb
Very impressed with the overall organisation quality of buyers and
remarkable welcome reception euromic Belgium
Exhibitor | Christophe Verstraete Executive Director
Great avenue to obtain research information from diverse regions and
destinations Association of the Polish Media Poland
Media | Robert Pawelek Journalist
I got to renew or discuss contracts and build new relations Panorama-Medica Group Co Ltd Thailand Buyer | Katherina E Lempert-Dober Chairwoman
The discussion session was a good sharing session for all my peers Gemalto Singapore Corporate Travel Manager | Jean Bey Senior Buyer - Asia
52 ITampCMA BKK ADindd 52 13515 806 pm
53JUNE-JULY 2015
THERErsquoS NOTHING LIKEAUSTRALIA
Produced by Business amp Tourism Publishing Asia Pte Ltd and Business Events Australia wwwbusinesseventsaustraliacom wwwbizeventsasiacom
53-68 Australia Supplementindd 53 24515 400 pm
54JUNE-JULY 2015
UNLOCKINGAUSTRALIArsquoSNEWEST TREASURE
The Adelaide Convention Centre welcomes the world to its new state-of-the-art facilities designed with the event plannersrsquo future requirements in mind It is surrounded by premier entertainment sporting and medical precincts and set on the cityrsquos revitalised waterfront district
Find out more about our brand new building at adelaidecccomau
53-68 Australia Supplementindd 54 24515 1145 am
55JUNE-JULY 2015
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56JUNE-JULY 2015
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60JUNE-JULY 2015
Discover a zoowithout fences
THERErsquoS NOTHING LIKE AUSTRALIA FOR YOUR NEXT BUSINESS EVENTPLAN NOW VISIT AUSTRALIACOMBUSINESSEVENTS
TAU0105_297x420_Zoo_V1indd 1 11052015 520 pm
53-68 Australia Supplementindd 60 24515 1145 am
61JUNE-JULY 2015
Discover a zoowithout fences
THERErsquoS NOTHING LIKE AUSTRALIA FOR YOUR NEXT BUSINESS EVENTPLAN NOW VISIT AUSTRALIACOMBUSINESSEVENTS
TAU0105_297x420_Zoo_V1indd 1 11052015 520 pm
53-68 Australia Supplementindd 61 24515 1146 am
62JUNE-JULY 2015
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AD
EXPERIENCE WORLD CLASS OPENING DECEMBER 2016
Artist impressions courtesy of Hassell + Populous and Darling Harbour Live
Introducing a new world class convention exhibition and
entertainment destination on Sydneyrsquos sparkling harbour
With an integrated design and best practice facilities you will
be within walking distance of Australiarsquos largest business district
financial centre and hub of thought leadership and innovation
ICCSYDNEYCOMSALESICCSYDNEYCOM +612 8297 7600
MANAGED BY AEG OGDEN
THEATRE EXHIBITION CONVENTION
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64JUNE-JULY 2015
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E X P E R I E N C E U N F O R G E T T A B L E E V E N T S
S Y D N E Y rsquo S M O S T U N I Q U E V E N U E
A U S T R A L I A NT E C H N O L O G Y P A R K
CONFERENCES I EXHIBIT IONS I CORPORATE MEET INGS
TRAINING I FASHION I PRODUCT LAUNCHES
AND MUCH MORE
salesatpcomauPh +61 2 9209 4220wwwatpcomau2 Locomotive StreetEveleigh 2015
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68JUNE-JULY 2015
AD
Contentindd 5 261114 1051 am53-68 Australia Supplementindd 68 24515 1146 am
69JUNE-JULY 2015
Engage
From April 30 to May 10 a total of 235 million visitors ndash including 153000 international attendees ndash took part in 200 events conducted throughout host venue Coex from culture exhibitions and conventions to promotions performances and even a beer festival all of which served as an effective marketing platform for the clusterrsquos stakeholders
Among the major events Asiamania a multi-nation business and cultural trade show running from April 30 to May 3 included promotional booths from Korea Japan China and Russia each exhibiting various cultural assets from across the region Contributing to the local MICE presence was the Seoul Tourism Organization whose promotional stand was modeled after
C-FESTIVAL IN SEOUL DRAWS
GLOBAL AUDIENCETHE INAUGURAL
ldquoC-FESTIVALrdquo PROMOTED THE
CAPABILITIES OF A NEWLY-FORMED
GANGNAM-BASED ldquoMICE CLUSTERrdquo
OF EVENT VENUES SHOPPING AND
ENTERTAINMENT PROVIDERS
Seoulrsquos ancient city walls while the Korea Tourism Organization stand introduced visitors to other national destinations Other key events included a ldquoCulture Techrdquo fair and a ldquoCreative Urdquo exhibition zone The festival was organised by the World Trade Center Seoul MICE Cluster Committee
Created to increase competitiveness and allow for joint marketing strategies among members the MICE Cluster initiative unites 13 major companies involved in the business events community including and surrounding Coex which along with the nearby Korea World Trade Center was recently designated a ldquoSpecial MICE Tourist Zonerdquo by local government agencies Members also include business hotels department stores entertainment complexes PCOs and more such as Korean entertainment agency SM Entertainment which appointed K-pop stars EXO as official C-Festival ambassadors
In addition to the festivalrsquos promotional benefits for its members the ROI across 11 days also demonstrated the effectiveness of the event The Coex Seven Luck Casino a foreigners-only
venue for example saw a 401 percent increase in custom compared with the same period in 2014 while the five-star Grand InterContinental Seoul Parnas ndash also part of the complex ndash saw a 209 percent increase in room occupancy over the same comparative duration
ldquoThrough our first C-Festival we were able to see both new growth and the take-off of the MICE industry which is still a new industry for Seoulrdquo said Coex president and CEO Byun Bokyung He went on to affirm his commitment to ldquocontinue building and showcasing diverse content in order for the Korea World Trade Center to become the centre of the MICE industryrdquo
Stephen Kwak an assistant manager at the Seoul Tourism Organization agreed with the growth potential of the C-Festival in the coming years saying ldquoIt helped Seoul by emphasising various tourist attractions that MICE delegates would enjoy visiting during their stayrdquo With the weekend proving the most popular for Asiamania Kwak said that feedback for the Seoul booth was positive with visitors remarking that it ldquowell-represented the cityrsquos diverse offeringsrdquo
Love Heart Project
WORDS BEN JORDAN
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70JUNE-JULY 2015
Engage
With many UNESCO-heritage listed sites and venues in the world to choose from one group chose the much revered West Lake in Hangzhou as the centrepiece for an event Some 90 guests from Canadarsquos York House School travelled to the picturesque destination for a cultural trip planned around a golf tournament
The guests arrived at Hangzhou Sofitel Westlake Hotel on the first day What awaited them was a lavish welcome cocktail and gala dinner set up at the Sky Garden with views of West Lake as its background
The next day was where the program truly began Guests were divided into two groups ndash the Golf group and Parents-Child group ndash according to what guests preferred The group for golf headed for a friendly tournament at Fuchun Resort Golf Club while the other enjoyed a spa session and a tea tasting ceremony The children spent time at Zoo Coffee a creative club located in a shopping mall where its unique set-up resembled a quiet forest wonderland with a myriad of wild animals
Guests then went for a boat ride over West Lake and watched a large landscape live performance created by three renowned directors ndash Zhang
WEST LAKE STORY
A TRIP PLANNED AROUND HANGZHOUrsquoS REVERED WEST LAKE TELLS OF THE DESTINATIONrsquoS RICH
CULTURE AND SCENIC STORIES
Yi Mou Wang Chao Ge and Fan Yue Guests visited the largest isle in West Lake which is called ldquoThree Pools Mirroring the Moonrdquo and covers an area of 6000 square metres The shadow of the isle the elegant garden and the scenic beauty combined makes the isle one of the top 10 West Lake attractions particularly popular during the Mid-Autumn Festival
The group also visited the ancient He Fang Street which has a profound history Consisting of the historical commercial civil and architectural culture of Hangzhou it is the best place
to get acquainted with the destination Groups also enjoyed the ldquoSong Cheng Eternal Loverdquo drama which is known as one of the more acclaimed shows in the world The performance describes the hardship of Liang Zhu ancients the magnificence of Song Palace the fierce battle of Yue Gu Jun the song of Liang Shan Bo and Zhu Ying Tai and the song of the white snake and Xu Xian These stories are told through a spectacular display of sound light and stage effects
70JUNE-JULY 2015
Sofitel Hangzhou Westlake Hotel
Golf tournament
70 Engage Hangzhouindd 70 24515 1149 am
71JUNE-JULY 2015
Engage
Aprilrsquos Wine Down Wednesday organised by ACI HR Solutions and Biz Events Asia gave guests the privilege of a first look at the new Club Lounge at Hotel
Jen Tanglin Singapore (formerly known as Traderrsquos Hotel at Cuscaden Road) Over 90 professionals from
the MICE travel tourism and hospitality sectors networked over drinks and a buffet spread with an
impressive display of sweet treats Guests also had the chance to look at guest rooms on the newly revamped
Club Floor The event was sponsored by Hotel Jen Tanglin Singapore and duetto
HAPPY SNAPS
FROM WINE DOWN
WEDNESDAY
71 Engage Hotel Jen WDWindd 71 24515 1149 am
72JUNE-JULY 2015
ćľŅǴŭƀ뼷āĶɽĄŗۍĉדĀϝĀŞ뼵ϾĀЌѠͱກĀěɁǟħކՠĀǚ뼶ĔȏϝĀŞ뼵ЌѠŠěɁǨͳȩĀĄqಌϾr뼷খأćӃɯӍЌѠ˖Ӫˡġ뼷ĉĶǨɶᅆŠڥĀďĄಌϾĀǃɩ뼷ƦϿĠě֏˺ॎӃɯģĝćĞƶѲʑħϢеǙҜಌϾɆԥ뼶ȁˤ뼷ĔĂʿāĶјǭŗqಌϾrǟħ٧Āǂʚ뼶
ľŅǴċʃ뼷āĶćĂȏοȢКɁʸˋˡʭĀʗˡĉՂNjȒŠğʑ뼷ɝŴĶƧħqಌϾrĪǭػ쨵ĖqಌϾrĴ뼷ƣźŴĶԒĞĖƇĬ쨵뼶ӗęĠĀĉĀƫĄ쨰qಌϾrźŴĶԒĞĖŕķ౯ĀЌѠŠԚċЌѠȞײ뼶ȆƻɝӍqۈिrǟħĂċŞҠƣźŴĶԒĞĖƇĬĴ뼷āĶǨīĖĀĄ쨰NJ뼵Ġʻ뼵Ljǥ뼵ݶиĀʇҌŠȱਢɁ뼶
ឧࡢ뼷ભȘʆĉˍĂĀۈिȢćᎴŐ뼷Ʀďě֏ˡĎĸ뼷ۈिŞҠஅƧĂԿԵĈवƺĀęኧ뼷ڇۃŎƼЍĀԄӪӃɯĉՂǡϰ뼶āĶȠƱ뼷ĔĂԿęĀ
ኧďĄࡒĀNJ뼶ȁˤ뼷āĶјǭŗလिNJۈǟħĔĂʿĀǚǦ뼷ŗĸdžفĀƄਬƺ뼶လف˧ǘdž뼷χƎǢĈԣŭĀ뼷ĄġŚŕƳĀهƞ뼷ԵĈqġŚσفƥيrĀݔ؆뼶அƧƜƚॸćॸĂɁƜƚĂƟ뼷фĘĀလفӲ˴ƄΡȸĠɹ뼵śĠɹ૨뼷ĝđħфĪҍ۵ӲĂśȥſƄᐻĀσ뼶ƄΡۈिŞҠƧƍͳ뼷ƄΡȺໆѲĈĠĬϵɘ뼷ۈि˧ăěģăˆϚȺNJĀ뼶
ćĔċˊʃ၅٧ƀ뼷źāĶĎĂŐΥҨqಌϾrĔċӛʚ뼷ĞĂĞǨͳȩĀĖЪĄƇĬ쨵Ⱥǰ뼷ಌϾ˄ăĂǭđᔐ쨱ಌϾģăĂǭ୨ăĻӍ뼶ŮđāĶҕċԳʇĞĂĞ뼷ȺǰāĶƲĐĝŀƜćಌϾƥġ쨰NJ뼵Ĵǎ뼵Ծ뼵ϔϙŠ뼷ĔĂȏŢāĎĸďĄಌϾ뼶ůķƜćȆĪ뼷ƓěŀƜġĀŇƂ뼷ŕȶđĀĄģđΓīΰĢŹ뼶ڒ
Ƿ୯փఔŨ쨗
ಌϾħˀ좄
ŭʃʃ
ǚтƂύĘʄӃɯٲ뼶ɑջ୯ѮąƬϢеϨȉʇĀ
ȶđȡ뼶
$KXGPVUۈि뼷KDVOſŚĂĀۈिϱǭɆ
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ȱĈŪ
ɽৠ٧elbizeventsasiacom
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ৠ٧kristiebizeventsasiacom
72JUNE-JULY 2015
72 Chinese Editorial Lettersindd 72 24515 1150 am
73JUNE-JULY 2015
73MAY 2015
ƼЍ˗ՅЌѠ˥ʿಌϾЌѠˡϘċȞײʗ२ĉƯ뼷ħಌϾЌѠǭąƼĤĀԶѤ뼷ģǞơըdž˽ȞײŢƍͳಌϾӃDŽĀăגɸɾ뼶˗ՅЌѠ२ĉƯȜƍͳѲʹȉಌϾժΆʪʸćĂŐ뼷ƯʭѲʹҺʓа뼷ɡӴĀԜӍࠒΙĀ˝ՊƑħϭދ뼶ȮύNjęϙѲʹ+CEQDWEEKѲʹ˄ύʕᘶƋʕǟĀĻːࢬѱΙǝ뼷ĖƋʕďĀՒŞጣ뼷ǞĖƬԐԵ뼷ఁบጣ뼷৯χƯغĉ˴˖뼷ƲĂċժΆĝɩĖߙϜߝ뼶
ć˗ՅЌѠ२ĉƯĘ뼷ȜĈʈʞɩľߙϜাۋĀƯغĉ˴ΏDŽ˖Ӫ뼷ȺġಗĂǩDŽ؈ǂೀ뼵Ăǩೀ뼵Ăǩ˗Յਓĉ˴뼷ŗӍĂǩƼЍਓϢ˖Ӫǀȗ뼷ŴĶȜࡄħਓϢĘԭċȡĀ˖Ӫ뼶źƲʞऒĀਓϢʠߔಌϾӃDŽĀχ₈Ƭʇ뼶
ĤȀะɸľʞĎĢſŚʘ뼵96뼵չՍȓѣ뼵ՍၽݭDŽ뼵ଔӘݭDŽŠײĀӅśଋąύݔƬЌѠמćĤȀะऄЌѠঢ়ډЌťࢨƬЌѠݔDŽĀмȞॏě뼶ćॏěĘ뼷ڏˡߊͳȩˋśଋਓॏ˽מćƼЍĀŕĤмˡ뼶5ampŚܕߝĈՃȓѣ쨞ĤȀะ쨟ɽઠKUCڱӍěجƖҠӍūǕ쨣Ӄɯ뼵ƱůۈGGJCPԶФ뼷ˤơƜƚħęŝՇҜąĂċĻŗःˤιȸ뼵จęĉȱͶŠąݔƬЌѠŕĤƚяĀĂċݘČƯě뼶
73JUNE-JULY 2015
ɾϒǛТঢ়ЌѠמġŕęĀΪӃࢰȞײǛĎӽȜɘɾϒ⏜ࠑ뼶٩ʹćŭũˡ뼷⏜ࠑǛĎӽʇҌȜшĈǎϢӭ뼷˄ѲĈǚϗᤂːƶМĀěڱӍƜƚɁŞ뼷ಗƪċၰěढ़Šċěڱढ़뼶ˤơş֏ϝĄҬŅŭǛТঢ়ЌѠמȉ1TKGPVCN5GC8KNNCUCPFQVGNQORCP[VFڑ፴ৗڱćǘ⏜ࠑũѲ˟ȷǛĎӽЌѠŗĎĀԨĂċϝ뼶
क़Ś쨞OCTCӘЌѠӍʇҌ҈ثQVGNU4GUQTVU쨟ǘඳୌसӘራҠũѲĀ҈ثӘЌѠ쨞OCTC$CPIMQM쨟ć˥ūڏDŽąοȢКĀũˡ౯К뼶҈ثӘЌѠѲĈǎϢӭ뼵Ăċঢ়ډƄ˪േ౸뼵ĂŝʞǘljڝĀЌť뼵ĂċĐɒذƬʇħМƬĀƄჾКၰěढ़뼷ŗӍƪċĠβĨढ़뼶ĠβĨढ़ĀʋύරඌغŪ뼷ĻźӖĀĢƔʾϞɌʭ뼶ب
73 Chinese Sound Bitesindd 73 24515 430 pm
74JUNE-JULY 2015
ŊĈĉĻŗΞĘʄĄĂǝƄՃĻĨ뼵ĠĠӴĀŚęĝ뼶ȺۍĉדĀटĐę뼵ᇱЉĀΝբŠƍͳĀ϶ᇫሊş֏ĀŀƚໆѲȢĄġŚǀ뼶ȮϾĀʁĤҠ뼵ăߟĀĤĐŞઝǒҠĖōǩĀʋභ뼷ĘʄƄĴƄăćᄏƜƺŠŀƯ뼶
ĘʄĨŪħġŚě֏ˡĀȶ뼷פą؈ŠӃɯٲŢ˺ॎӃɯˡӪĀڇŠ؈ॸဩ뼷ԨĂĈϙʲɫĄˬιʘĀşТ뼷ȺˢϞవȘʆęΝ뼶ăΡǷȮċŚŝǝΝśşǡϰĘʄ뼷ĝĨڨǷŗŕŨĀĴǎĖТ뼶ĘʄӃɯٲŚӃɯਇɘǥːϵŀȩФ뼷ύǘĈŎԭħϔϙĀιʘ뼷ĘʄƲŭĝڇۃąƞęՏŚěڱӍ֏זĖĔƀڏDŽ뼷Ȇġďಗą(QTOWNCวݭġŚę˺ظ뼵ցЍ҈뼷ŗӍɩᕹϝĀĘʄŚĴظঌєŠĘʄŚǗΆ뼶
ϝĀŞϯȗȓѣӍƜƚॸȓѣXGPVU6TCXGNUKCƼЍჼƂɽǀȗCZCPVCUWYCPćă΅ǡŗ+ɮŝĀǻśଋąćĘʄڏDŽĀŚě˺Ӄɯűזě쨞+6JKPC쨟뼶Ŵćˈɩ$KXGPVUۈिਲ਼ɝĴȩФ뼷ĘʄćĔŭƀşŀąňęĀȻ뼷ƦؼĝĄŎᇫሊĀƶˋş֏뼶
qŢǘěغڱĎĸ뼷ĘʄĻĸԵĂНĈϙʲɫ뼷ƦؼąƄՃĻĨ뼶פąЌѠƥʋ뼷ĘʄŃĈňĠăǜՏĀɁŞŗӍԵĈȆŞɡĀբžŴĶ˝Պ뼶r
ěڱɁŞҤćĘʄĘʄшĈϿĠęՏě֏Ɂࢰ뼶ĘʄĤŚűז֏ƺĀŚڇۃġķďĄȺġĂċŕԵזӍƜƚɁࢰ뼷ƦؼģĄĠŭĎŚޱǫʕˡѩŞ뼶ĘʄȘűě֏ġķģĄڏěĀז֏ԨĂċډĀŚě֏ɁŞ뼷ƑĄڏѩĂȸ֏ěƂĀχџ˝Պ뼶ԨĂċџলĀɁŞĄĘʄŚěڱġķ뼶ĔċŗڏѩęՏŚěڱ뼵ԄӪΡƦʄʭʋĀěڱġķŞހŝݖઽͲġķ뼷ʁƶdž
Ęʄě֏ˡLjϋ˓ஸ
Ǘ˸뼷ȉʋභоŚӚ౨եȠʫ뼷ιʘѲƶϔŨຂ뼷ŞȗʞīĐћয뼶ěڱġķшĈĂċǚϗːƶМ뼷ĻગĉĀƄჾՏၰěढ़ŠċęŇăDž뼵ɧϜᰋࡊĀĠβĨěڱढ़뼷ߴĈŕϵɘĀƬڐͶՕӍǜཥѲ뼶ˤʋ뼷ěڱġķʭģѲɪĀʁƶեęЌѠ뼷шĈǎբҍϾϢӭ뼷ѲӍěڱԜӝ˖ӪमƼ뼷ĻӖՏĀěڱŠƜƚ뼶qrƼЍΡ뼵2ʠĉěӍͶԉěڱ뼵ljۈिş֏ݭDŽŭěŗӍġŚŭĘʄȘűěũDZȐၰĝćĔƀڏDŽ뼷˄ɩĖƶ뼶
ĘʄŕĤɁࢰ숯숯Śŝě֏ġķ쩑ӅNJǩ؆ħ0CVKQPCNZJKDKVKQPCPF
QPXGPVKQPGPVGT쨞5JCPIJCK쨟뼷Һ؆q0쨞5JCPIJCK쨟r쩓Āśƍ뼷ȜźϿĠۈƖŞҠĀതڌŢƋᓮƔ˫ɡ뼶Śŝě֏ġķύŚŝԄӪˌŠĘʄ؈ʸǟդӚ뼷ɽӚ౨ǚϗħоːƶМ뼷؆Șʆƥŕ뼶ě֏ġķшĈоːƶМĀبʭ֏ɁŠоːƶМĀبʋ֏Ɂ뼶بʭ֏ɁಗċęՏ֏ढ़Šċ٣ܪևŇĀ֏ढ़뼶ƲĂċęՏ֏ढ़ĀǚϗħːƶМ뼷ևŇĀ֏ढ़קːƶМ뼷խǫߴĻˢТ֏ढ़뼶ˤʋ뼷Śŝě֏ġķģѲĈċęŇăDžĀěڱढ़뼷ĻગĂχƁԮĉăDž뼶ǟħϝǡȘʆĘǚϗŕę뼵njːŕƬĀě֏ෞʸɆϝ뼷Śŝě֏ġķנמˀ뼵ઝǒ뼵Ԑߺ뼵ǘĂɆ뼷ŃѲĈѩȓ뼵Ԅˡġķ뼵ɪЌѠDžѲ뼶
Ĉqʁƶแrƥ؆ĀĘʄŗȺযĀęڇۃĀӃɯѺ۷ࡒNJЪጠŗӍՏĀŚě֏ƜƚǡĎڏѩ뼶
ǚтƂ
NJ졿ఫ
74-75 Chinese Cover Storyindd 74 24515 1150 am
75JUNE-JULY 2015
qύǘĈŎԭħϔϙĀιʘ뼷ĘʄƲŭĝڇۃąƞęՏŚěڱӍ֏זĖĔƀڏDŽ뼶r
ːĘʄӃɯٲŚӃɯਇɘǥ
ȞЌѠ뼶ĔŝЌѠŮĈǎϢӭ뼷Ӛ౨ǕǻύĂƁڝƬĀūǕݱɽˌ쨞Ӛǘŭͳ쨟ǨϐӚƦŪ뼶
ĻગĠǩਓϢ뼷ƦؼшĈۍĉٵґĀƬסĐɒذŠʕђĀϜٲ뼷ґʸˈƞՏĀƜƚ뼶ĀѲʹĄǘŗǡΟǼĀϜٲϐҜȥŪ뼷ƧȺŒŞ΄ąˈľŅȉλĎĀȗЯ뼷ŐଟĀŬǰƅ뼶
ԨĂċກĀɁŞקĄк˟뼶к˟ĄĂċמඵӭŠЌťǘĂɆĀ२ĉě˴உǒˌ뼷ŞƳĘʄĀġķŞь뼷ĄĂċʗŦȏˣߜĂċћ뼵뼵ΜĀˬǎ뼶ƜƚॸĻŗಶůĔƀĀˬǎǟħƜƚɁŞ뼷ŕґʸăɸľĉĀƜƚ뼶
ӃɯѺ۷ࡒĘʄшĈযĀ˥ͳΝNJЪጠŠ۵ĠΦࡡ뼷եϒĀՕNJȉŞĤɭɌĀĠƟNJȠઽʸ뼷ŪąĈĀʄ৫NJ뼶ʋභоŚӚ౨űז쨱ĈŎɸľŭĀġŚԽڄӚ౨ȉѲʹɧϜĀԽŠdžͳ΅ăෲĀΝᴂዣχƎঞĄȘʆɯϢĖĘʄĴĀκɯƥŞ뼶ʞǘᐤҠŠ༽ҠĈŎĀࡊŚĀƳߋӭӚ౨뼶ĔȏբžĝĄ˺ॎӃɯͱƜƚǡӍƜƚŶĀŕމŅ뼶
ͻĘʄŮĈŒѧǫԘĀեϒᆶŝԳŠƬďĻˢТĀसӆŠിӆĝĄڏѩě˺ӃɯĴăĻǸľĀӗމƥŞ뼶
ĤNjƄՃĘʄшĈϿĠڏѩęՏŚ֏זŠěڱĀɁŞ뼷Ʀ۵ĠĀϾӍԄӪЌѠģĝшĈϵɘ뼵मĀʗˡěڱѲ뼶ƜƚॸĞߜˣο˩ܪĀɁŞ뼷ĘʄȜĄĆĀŕՊ뼶˝މ
ƜƚॸăҨছ˝Պć06ĘʄڏѩĂɁϜЬƬݔĀ৫Ţ뼶ĔŝΪφĠŭષ۵ĠDŽˡę˺ĀஉǒˌȜ२ĉěǨ뼵ډԐढ़뼵Ќኃ뼵ঢ়ډфŠஉǒˌʪʸħĂɆ뼷ħƲĂʞĎਓǙҜǡǨλĈĀ৫ŢɆԥ뼶உǒˌԵĈĻગĉνӐКٮЌ৫Ţ뼷ͱĉၰěКĀˬǎ뼶ǩŚĀԐढ़ǂೀ)TCPV$TWPUGFGPŃĻħƜƚʔǻǭ˱뼷ŗӖਓϢĀˍ뼶06ĘʄɆƍĀĄћĂƄȕĀȞʞ뼵ՇҜƺŠџݔ뼷ŕґʸ
ćĔƀڏDŽĤмȞşҘě뼵Ĵল뼵ƜƚŶ৫ŢŗӍΡě뼶ǨŗŚōǩȞײƧʑӘϙ뼵ı҈뼵KOO[JQQ뼵ᅱᅧ뼵วѩŴĶĀƜƚ뼶ڏŠɲϜϙĝ˝ՊćĔƀݭ
АҔćĘʄϒʋභƳΟǼĤܪҠʭ뼷๗ŭĘʄȘűڏѩŞĀnjĴѲʹ
74-75 Chinese Cover Storyindd 75 24515 1151 am
76JUNE-JULY 2015
ТŪιͲĔٯĄƦͲȒĀƂ뼷ĻĄۍĉדኁĀĄЌѠӍӃɯ˖ӪˡĀߊӿϰϰఆĨƚȡ뼷ŊĨӍĴŢϢеɘDŽڥɘ뼶뺭
ćǗŔɫ뼵55뼵ȖŠ)EJCVDžǗŔʘԭħşТĀƎĐ뼷ĉȉĉƥǎĀˈਜঞĄӚӐŠάȱͶŕȶđĀƶК뼶Ţǘߊĉ˴Ďĸ뼷ĈąĔȏǗŔʘĀৗՎ뼷ŢϢеɘDŽɘďȻīΜƦͲڏ뼶Ļ뼷ďϝǡĀŰߧƦҶ뼷ЌѠӍӃɯ˖ӪˡĀߊӿڥఆĨƚȡ뼷ŊĨӍĴŢϢеɘDŽٯɘ뼶뺭뺭
२ĉϢе˖ӪĄࢨˡŪβĀȱਢ뼷ਯȺĄćЌѠ˖Ӫˡ뼶ĂŝśɡĀЌѠκΓīƧźĢŹǜതڌŢƋҠŒũĎ뼷ąĢŹŠതćɳ뼷ĈĠɹ쨵ňĠĴȊ뼷ࡍהŢƋĀڌćϢе˖ӪĔċցΆĘ뼷ЌѠߊӿТăĖЌѠćܦΰɌʐਓϢŦƟĀnjː뼶
ͱϿߊĉ˴ˆ˽ɝĂɝĢŹĔċɝʚ쨰ϢеěǂƚȜŀNjιƈāĀʅȁĄƇĬ쨵ȺǰďĄǥʿĀӷݦȱͶŠϢеĀฑࡄʇ뼶ĂҶŗકƥ뼷ЌѠߊӿƙĀĄqӚӐȱͶrĀŀNj뼷ƦăĄڙᆃĀˈ˱뼶
ljĂċߩղϰϰĄŕՋĀ뼶ƜƚغͱϿĄȁħԚċЌѠȞײ뼵ЌѠĀŞžͱȁЌѠǔɘDŽջĤDžʅȁŢԚĂŝЌѠмŀ뼷ȚЌѠߊӿĈޡȉĔǩದćϢеԒͶ뼷ũ˧ȉŴĶӚӐʸǟȱͶ뼶ȚНʥ쨰ăĻŮʘľǗŔɫͱҽƱĎȉϢеӚӐʸǟȱͶ뼶
ſŚʘěڱȉƜƚŭƼЍěڱ٩ԏ뼷ۈिȜҬφڇʠԄӪӃɯɁ뼷ƦԄӪƜƚȜભŕęˌŒ뼶ȁˤ뼷ĞđćതڌպݰĀě֏ˡġŒĂᤋ뼷ЌѠďκӚӐĂжƬΙ뼵ƬвĀߊӿ뼶
ӍĴŢϢеɘDŽɘĄȌīϢеŕĈвĀƶʑ뼶эɘăȚȩФߊĉ˴ŢϢеŠĔඐŀNjĀȶ˸뼷ģĄƬߊĨƺĀƶʑ뼶ĴǎĄȱਢ뼶ȮŕŶĂơȉϢеԒͶĖĪĂơĀɘăˆ˽ɸľċŇĴ뼶ŚʠϵϢеɆԥϯȗශઆȓѣ49QTNFYKFG˥ʿŢۈƖŞҠě֏ˡɘDŽąĂЬз뼷ʪưФĈĀದćϢеĈߊӿȉŴĶɘ쨱ˤʋ뼷ɸľĀߊĉ˴ΞħŮđŴĶιďΚȥŪӪ뼶ĔċƄࡢħۈƖҠĀߊˌǀȗژąܔѧ쨗
ȁˤ뼷ħąŕęՃʇŞƬߊƯě뼷˄ϢеɘĈвॼ뼷κƙĖŗĪڨǴž쨰s đĈࡄNjŠƱķ뼶ǚŢϢеđϭࡄ
Nj뼷ਯȺĄćƸĀľԘġ뼷ϢеňͲďĨƴśĆĄśǘŬķͱĄȩǚˆޚƦǢ뼶ǞĎ뼷ĈƱķƷĨϢеƱ˖뼷ĂϢеƱ˖뼷ĆŪβĀǴĢƔďƬ뼶߀
s ĠɝũǽКʚϝ뼷˄ɑϢеȀŗĸdž뼶ĔĄĂƞڇϢеϨȉƸĀƤƶʑ뼶ĻŗȮqħƇĬr뼵qƧڒr뼵qƇĬr뼵qɑĆffɑгār뼵qĆĀğʑƧrDžɝƶКũ˧뼶
s ĞѩʑdžɃϢеĀѢˆ뼶ϢеƫĆĀɝʚŶ뼷ăđŮĄӕҢćŦƀ뼷ɝȠȱĀɝʚ뼷ĔƟĆĈĻĨȌīϢеŊĈĞĖĀʋĀƱʜ뼷ģĻŗӚӐŐϢеŢĆĀƱķ뼶
s ыħϢеԵĈҲĀʋ˖Ӫ뼶ϔĄҺ˱ĀȅѮѲʹ˖ӪģӖ
ŗźϢеƴīĆňķ뼷ĨdžɃŴĶĀ뼷ȮƦźŴĶŢĆмŀČƗ뼶
s źϢеƢƅĆdžɃŴĶĀ뼶ěڱĉ˴ƼƔdžɃŴĶߊĝЏʫغĀ뼶ȁˤ뼷ժዓȴ뼷ăđǙᛃ뼷ģăđߣŎǟśѢˆ뼶ȮĆĀɝŠɽʪ뼷ϢеĨѿʓƢƅĆĄdžɃŴĶƥǡǨĸĀƸ뼷ƦؼģěźŴĶƴīĆňժķŠůķ뼶
ʘľȉϢеƥǎĀˈਜŠӍĴĀɘ뼷ăȚĻŗźĆŨэТŪιͲ뼷ƑȶđĀĄĻŗƬĆĀߊĨƺŠϢеĀƫǼ߀뼶
JTKUVKPG)COCTTCĄ49QTNFYKFGɽઠ뼶49QTNFYKFGĄĂؽƖҠۈŝŚʠϵĀϢеɆԥϯȗශઆȓѣ뼷шĈο˩ࡒĀě֏ǀԥ뼶˽ȓѣĪĀۈƖҠӿʗɠħϢеǭȉě֏ȠȱĀјƶ뼶٩ƢނŰ뼷ɑˢˈȉJTKUVKPGԒͶ뼶Ǘ쨰EJTKUVKPGICOCTTCNTCYQTNFYKFGEQO뺭
76JUNE-JULY 2015
qɘăȚȩФߊĉ˴ŢϢеŠĔඐŀNjĀȶ˸뼷ģĄƬߊĨƺĀƶʑ뼶ĴǎĄȱਢ뼶ȮŕŶĂơȉϢеԒͶĖĪĂơĀɘăˆ˽ɸľċ
ŇĴ뼶rCHRISTINE GAMARRA
LRA WorldwideɽઠؽƖҠۈ
ƢԺ
76 Chinese Knowledgeindd 76 24515 1153 am
IBC IBTM China ADindd 50 13515 833 pm
ಌϾ٧
7 Sabah Tourism Board ADindd 7 24515 1235 pm
8JUNE-JULY 2015
GLOBALFour Seasons has unveiled the hotel industryrsquos first fully-branded private jet upping the ante for a fully immersive luxury experience in the air and on the ground From hand-crafted leather flatbed seats by specialised aerospace Italian designer lacobucci and hand-woven woollen carpeting to fine tableware cosy Mongolian cashmere blankets and cabin crew uniforms no detail has been overlooked in meeting the core objectives of comfort and functionality Personalised service experience comes in the form of 10 Four Seasons trained in-flight crew including an executive chef a sous chef a Four Seasons Concierge and a global guest services manager Each Four Seasons journey includes air travel and ground transportation planned excursions all meals and beverages provided throughout the trip and luxurious accommodation at Four Seasons hotels and resorts around the world
VIETNAMStarwoodrsquos powerhouse brand Sheraton debuts in Danang as a beachfront property Scheduled to open early in 2018 Sheraton Danang Resort will feature 250 guest rooms and boast 1066 sq m of meeting and event spaces including two ballrooms and five meeting rooms The signed agreement with Oriental Sea Villas and Hotel Company Ltd follows closely behind the signing of Four Points by Sheraton Danang late last year
+64The average rate of increase in room rates in Macau for Q1 2015 as compared to the same period last year Macau has been actively developing its business events facilities in order to diversify and avoid over-reliance on gaming revenues Hong Kong and Singapore fall closely behind during the same period with an increase of 20 percent and 18 percent respectivelySource HRS Hotel Price Radar
3582 The number of events staged in Vienna Austria in year 2014 which created more than 17000 year-round jobs Of those events staged 1458 were congresses while 2124 were conferences and incentivesSource Vienna Convention Bureau
NUMBERS
JAPANHilton Tokyo Bay has appointed Neil McInnes as general manager McInnes has over 20 years of experience with Hilton Worldwide He was most recently regional director of revenue management for Japan Korea and Micronesia McInnes has also served as cluster director of business development for Hilton Tokyo and Conrad Tokyo while fulfilling the role of executive assistant manager at Conrad Tokyo As general manager of Hilton Tokyo Bay McInnes will oversee refurbishment to the guest rooms on the sixth and seventh floors of the hotel which are slated to be completed in early June 2016
8JUNE-JULY 2015
68 Sound Bitesindd 8 24515 426 pm
9JUNE-JULY 2015
AMITE RETURNS FOR THE SECOND YEARSingapore MICE Forum (SMF)
2015 is bringing back the Asia
Meeting amp Incentive Travel
Exchange (AMITE) this year a
hosted buyer programme that
connects Asia-based suppliers
with thoroughly vetted buyers
from Europe North America
and for the first time Asia
Pacific The inaugural AMITE
last year delivered 21 buyers
representing USD236 million in
business event contracts from
European and North American
countries and 18 suppliers from
eight Asian countries Held
from June 29 to July 3 2015 at
the Sands Expo amp Convention
Centre SMF 2015 is expected
to welcome 750 business event
professionals suppliers and 550
students to address skills and
knowledge gaps in the industry
through networking and training
workshops
JAPAN The Tokyo Convention amp Visitors
Bureau (TCVB) has won the bid for
the 12th Asia Pacific Symposium
on Cochlear Implant and Related
Sciences (APSCI 2019) The win marks
the first time this symposium will be
held in Tokyo and the third time in
Japan following the one held in Osaka
in 2001 and Kyoto in 1996 Over 800
doctors and scientists including 600
overseas delegates will converge in
Tokyo to attend the symposium on
November 5 ndash 8 2019 at Keio Plaza
Hotel Tokyo Prof T Yamasoba from
AUSTRALIAThe Victorian State Government has
announced an investment of up to
AUD210 million (USD168 million) for the
expansion of Melbourne Convention
and Exhibition Centre (MCEC) in the
2015 ndash 2016 State Budget MCECrsquos
activities contribute AUD580 million
to the economy annually and has
exceeded expectations following the
Victorian State Governmentrsquos previous
investment to build the new convention
centre in 2009 The completion of
MCECrsquos expansion is expected to result
in an additional 74000 international
visitors annually creating hundreds
of jobs and providing an estimated
AUD167 million boost to the economy
The Victorian State Government will
work with Plenary and their partners
to negotiate and finalise the proposed
expansion master plan and reveal its
details in the coming months
the University of Tokyo highlights that
the bid owes its win to the continuing
scientific contribution of Japanese
specialists to the Cochlear Implant
(CI) field and from lessons learnt
after their last bid loss in 2013 The
Tokyo Metropolitan Government and
TCVB lent a hand by providing support
letters from the Governor of Tokyo
and TCVB Chairman and assisting
with bid papers
FROM THE
BUREAUX
9 Taking the Leadindd 9 24515 1133 am
10JUNE-JULY 2015
Are messaging apps the future of social media Social mobile messaging apps such as WeChat Line Kakao Talk Viber and Whatsapp are fast becoming popular in offering services such as news and information gaming and payment
Source The World Bank Group News
Marriott launches events-specific website
wwwmeetingsimaginedcom is an innovative Pinterest-
like site that is also available as an app providing ideas
and inspiration for all types of events
The National Geographic has chosen 24 unique boutique hotels across six continents to be in its new luxury hotel collection one of which is the Kasbah Du Toubkal located in the snow-capped High Atlas Mountains in Morocco
10-11 Webspaceindd 10 24515 424 pm
Alison Taylor fulfils her dreamsStarwoodrsquos senior vice-president of sales heads to the US
What you missed online onWWWBIZEVENTSASIACOM
Singapore extends visa for Chinese nationalsThe validity of these Multiple Journey Visas (MJVs) extends to a maximum of 10 years
10-11 Webspaceindd 11 24515 1134 am
12JUNE-JULY 2015
CoverStory
One cannot deny the prowess of Shanghai as a global city As a clear representation of Chinarsquos booming economy its impressive cityscape of skyscrapers and modern infrastructure presents a platform of boundless economic and business opportunities From the bustling Pudong district and the sleepless Xintiandi entertainment district to the renowned waterfront promenade Bund Shanghai is one of the most dynamic cities with no end to experiences
Shanghai continues to perform exceptionally in business events in huge part due to frequent and direct air accessibility from other major cities in the world According to Patrick Chen deputy director of Shanghai Municipal Tourism Administration this convenience makes it effortless for Shanghai to attract prominent events that see visitors pouring in from different parts of the world These include sporting events such as the Formula 1 UBS Chinese Grand Prix and Longines Global Champion Tour as well as the revered Shanghai Fashion Week and the Shanghai International Film Festival
Max Jantasuwan global managing director of destination management company and event company Events Travel Asia was recently in Shanghai earlier this year as a hosted buyer of ITampCM China a business events trade show that takes place each year as part of Shanghai Business Events Weekrsquos strong line-up of programmes Commenting on his experience he shared with Biz Events Asia that Shanghai has changed a lot in the past five years in a good way
SHANGHAI SURGES ONWORDS KRISTIE THONG
ldquoShanghai continues to offer a lot to event planners It is very accessible has opportunities for off-site events and has many local attractionsrdquo Jantasuwan said
ALL THE SPACE IN THE WORLDFrom the steadfast Shanghai New International Expo Center that has hosted the Motor Show for years to the Shanghai World EXPO Exhibition amp Convention Center situated in the city centre large-scale exhibition and convention venues are aplenty in Shanghai The Shanghai International
Convention Center is a venue that has attracted large-scale international conferences and business forums due to its integrated hospitality offering Situated in the heart of Shanghairsquos financial and trade zone Lujiazui and adjacent to the ironic Oriental Pearl TV Tower it offers a five-star hotel with 273 river-view rooms and suites on top of extensive event facilities With a total capacity of 3000 guests through a 4400 sq m pillar-less grand ballroom and 30 multi-functional conference halls it is no surprise the venue has attracted noteworthy events such as the Fortune Global Forum APEC Leadersrsquo Summit the 35th Asian Development
THE CHINESE CITY NAMED ldquoPARIS OF THE EASTrdquo CONTINUES TO ATTRACT BUSINESS EVENTS AS IT GROWS IN ECONOMIC STATURE AND PROMINENCE WHILE REMAINING TRUE TO CULTURE AND INNOVATION
12-14 Cover Storyindd 12 24515 1134 am
13JUNE-JULY 2015
Zhujiajiao ancient water town
Yuyuan Gardens
ldquoShanghai continues to offer a lot to event planners It is very accessible has opportunities for off-site events and
has many local attractionsrdquo
MAX JANTASUWANManaging DirectorEvents Travel Asia
Bank Council Annual Meeting and the welcome dinner of EXPO 2010
One of its newest venue additions may soon overshadow several competitors in the Asia Pacific market The National Exhibition and Convention Center (NECC) has already attracted much hype within both the domestic and international marketplace calling itself the worldrsquos largest exhibition venue Co-built by the Ministry of Commerce of China and the Shanghai Municipal Government NECC offers 500000 sq m of exhibition space with 400000 sq m indoors and 100000 sq m of outdoor display areas The indoor exhibition space includes 13 large exhibition halls each spanning 28800 sq m as well as three smaller 10000-sq m halls ndash all of which are directly accessible by freight carriers It also has over 60 meeting rooms of different sizes with seating capacities ranging from less than a hundred people to three thousand attendees each NECC is a multi-purpose facility offering more than exhibition and meeting facilities it is supported by a commercial centre three office buildings a five-star hotel conference services as well as international cuisine options and entertainment
OUT OF THE BOXShanghai has a healthy number of exhibition and convention venues and also a plethora of luxury and business hotels that offer impressive and well-utilised event facilities However event planners looking for the unconventional will not have their ideas stifled in Shanghai
Event planners can consider a space like M1NT which is a modern-day members club for classy clientele With a combined offering of a destination restaurant cocktail lounge bar roof terrace and night club it can host cocktail parties of up to 600 guests or
12-14 Cover Storyindd 13 24515 1134 am
14JUNE-JULY 2015
Shanghai Maglev Train Waterhouse Nanjing Road
On the Bund
sit-down dinners of 160 guests Event organisers can opt for food prepared by in-house M1NT chef Grant Brunseden M1NT has hosted and catered for a wide variety of events offering a chic touch to product launches fashion shows training and seminars and after-parties Some brands that have used M1NT for events include Ferrari Hermes Jimmy Choo Chopard UBS and Bvlgari
Situated east of Shanghairsquos old town is The Waterhouse at South Bund which consists of a 19-room boutique hotel and an event warehouse Located in the vicinity of the 2010 World Expo site and next to The Cool Docks cultural hotspot the venue has a disorienting yet refreshing design that charms planners in search of something out of the ordinary
The event venue is a pillar-less multi-purpose space converted from a former warehouse Evoking the buildingrsquos industrial roots the 743-sq m warehouse has a double-storey
ceiling and can be easily reconfigured to cater for all kinds of events and formats It can take up to 800 guests for cocktail parties or 500 guests for banquets
Anyone looking for an exclusive but sophisticated space in the heart of old Shanghai can consider Yong Fu Seventeen A members-only club housed in a private whiskey and cigars bar complete with parquet wooden flooring and comfortable green leather armchairs Yong Fu Seventeen can be hired for events of up to 100 guests with the choice of in-house or external caterers On other days it hosts regular whiskey and cigar tastings vertical wine tastings or oysters and champagne evenings
THE SHOW GOES ONWhile the merits are endless as a global city a metropolis that stays true to its roots is one that visitors return to time and again Shanghai retains its history and culture in landmarks such as the 400-year-old Yuyuan Garden the French Concession Region featuring old European buildings in Luwan and Xuhui and the renowned taoist Chenghuang Temple (also called Yi temple) This culture works as a hook for pre- or post-conference tours or incentive travel programmes Groups can visit medieval water towns such as Zhujiajiao located just 50 minutes away from the city centre by bus or take the maglev high-speed magnetic levitation train to Hangzhou or Suzhou
Oscar Cerezales chief operating officer of Asia Pacific for MCI weighs in
Shanghai has a combination of three pillars 1 It enhances relevant business exchange opportunities 2 It has a consolidated industry community 3 It has a leading positioning in market segments such as
finance real estate healthcare logistics and innovation
WHAT MAKES THE CITY OF SHANGHAI UNIQUE
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15 Hyatt Westin ADindd 15 19515 751 pm
16JUNE-JULY 2015
Mercato Starling
MERCATO Mercato is an Italian restaurant from three Michelin-starred Chef Jean-Georges Vongerichten Located on the sixth floor of Three on the Bund it boasts stylish rustic surrounds with reclaimed wood and warm leather tones exuding familiarity and a sensual feeling of comfort Looking out of the tall glass windows one will immediately feel directly in the heart of a vibrant city but away from the bustling crowds Famous for its seafood house-made pastas and wood-fired pizzas dishes are presented family style allowing for sharing and sampling a bit of everything Our personal favourite is the spicy salami ricotta cheese and broccolini pizza Mercato can also be booked for intimate dinner events with a separate function menu available
STARLINGStepping into Starling can feel like you are being teleported to Southeast Asia Just down the street from Four Seasons Hotel on Taixing Lu the pub evokes a colonial era through huge retro fans soft lighting and quaint birdcages If you are living in Southeast Asia and need some convincing to check out this joint let the cocktail menu wow you with its rum or gin-based concoctions that consist of spices and tropical flavours found in Southeast Asia One of the must-try cocktails is the spicy Tom Yum Colada made with coconut milk pineapple and lime juice The Pandan Collins and Roasted Pineapple Old-Fashioned are also some interesting options These drinks can be accompanied by familiar tastes such as laksa mango sticky rice or beef rendang ndash courtesy of Malaysian chef Brian Tan
TIAN ZI FANG (ॵŔᇇ)This artistic district is a labyrinth of alleys filled with cafes art galleries art deacutecor apartment blocks and craft stores within the area known as the French Concession Spend some time in some of the art galleries or take a stroll in the elegant French Concession itself ndash a 10 square-kilometre district with old residential buildings and heritage hotels and edifices
MAKE TIME COUNT IN SHANGHAIDO YOU HAVE SOME TIME TO SPARE OR A CHANCE TO MAKE USE OF CHINArsquoS 72-HOUR VISA FREE TRANSIT POLICY WE POINT OUT SOME INTERESTING FINDS IN THE GLOBAL CITY THAT MIGHT BE WORTH YOUR TIME
Tian Zi Fang
16JUNE-JULY 2015
16 Shanghai extendedindd 16 24515 1200 pm
19-20 Sheraton ADindd 19 13515 857 pm
amp
0
lt
amp0
0lt
amplt
amp0lt
19-20 Sheraton ADindd 20 13515 857 pm
21 Macao Economic Services ADindd 21 13515 759 pm
22JUNE-JULY 2015
THE LUXURY
ISSUEWE LOOK AT
WHAT LUXURY
MEANS WHEN
GIVEN OUR OWN
INTERPRETATIONS
TheLuxuryIssue
WORDS EL KWANG
KRISTIE THONG
GINA SIN
22JUNE-JULY 2015
Itrsquos common knowledge that the
demand for upmarket or exclusive
experiences increases as Asia
becomes more affluent The growth
of economies see many corporate
companies rewarding high-achieving
employees in the form of top-notch
luxurious experiences And as a larger
and younger demographic worldwide
becomes richer products and services
work harder to find ways to attract
the elite in an increasingly saturated
market
Proving luxury incentive travel
continues to be in demand
Luxperience a three-day event that
aims to be the platform for luxury and
experiential travel in the Australasia
and Pacific region has seen continued
growth The success of the show has
prompted organisers to include a new
program within Luxperience tailored for
business events this year Event buyers
will be able to identify new opportunities
within the luxury travel industry for
incentives or exclusive events while
exhibitors will have a bigger platform
to provide innovative solutions for
meetings and events
Event planners specialising in luxury
experiences are now looking beyond
luxury products Clients are asking for
unique money-cannot-buy experiences
Many of us consider luxury to be in the
form of expensive items and exclusive
retreats while others believe it can
be the simpler intrinsic things in life
that are often overlooked However
we choose to define it one quote by
Karoline Huber of IWC Schaffhausen
(published by Boyden Global Executive
Search) sums it up well ldquoLuxury is
based on emotion and it is people who
create emotional differencesrdquo
22-33 Luxury Issueindd 22 24515 1137 am
23JUNE-JULY 2015
TheLuxuryIssue
OSAKA ndash
JAPANrsquoS SECOND
LARGEST CITYCurate a stellar city adventure in
Osaka and check the next residential
conference or incentive into the 160-
room St Regis Osaka Located on
Midosuji Avenue the Ginza of Osaka
where luxury international fashion
labels reside the purpose-built
five-year-old hotel is the epitome of
luxury Ease delegates into the hotel
with its signature afternoon tea or a
rejuvenating treatment in the Iridium
Spa featuring Sothys Paris
Witness the daily champagne ritual
held in the outdoor Zen garden adjacent
to the lobby on the 12th floor before
heading to The St Regis bar for a glass
of Shogun Mary the hotelrsquos concoction
of the Bloody Mary cocktailThe
THE LUXURY OF CULTURE BRINGING THE BEST OF TWO JAPANESE
LUXURY INCENTIVE CITIES THROUGH THE
CONDUIT OF CULTURAL EXPERIENCES
WORDS EL KWANG
welcome reception can either be held
in the 210 sq m Astor Ballroom or in
Italian restaurant La Veduta or French
bistro Rue drsquoOr Start the next day with
an official meeting agenda in the Astor
Ballroom which also has optional
breakout spaces in the four meeting
suites on the dedicated events floor
With its easy access team-building
activities are in abundance Visit the
190-year-old Kuromon Ichiba Market
for arguably one of the best Japanese
food and seafood in Osaka Another
fun activity for all ages is a visit to
the Momofuku Ando Instant Ramen
Museum where delegates get to
understand the history behind this
post-WWII invention try their hands at
making it and design their own ldquocup
noodlerdquo Those keen to learn more
about the Japanese culture can take a
private behind-the-scenes tour of the
Yamamoto Noh Theater built in 1921
Planners can have the option of having
performers hold coaching sessions
for delegates on the actual performing
stage The art form has been recognised
as a Japanese intangible heritage
in 2006
End the program in Kyoto with some of
the cityrsquos best retail shopping before
bringing delegates to Kyoto for more
cultural elements
The Astor Ballroom of The St Regis Osaka The Library Suite Meeting Room
ldquoAt both The St Regis Osaka and
Suiran The Luxury Collection
Kyoto we believe in assisting our
clients in curating memorable and
experiences that are unique to our
brands The Luxury Collection is
about travellers collecting local
and authentic experiences Let our
hotels be your guiderdquo
FAY-LINN YEOHBrand Director
The St Regis and The Luxury Collection Food amp
Beverage Marketing Asia Pacific
Starwood Hotels amp Resorts Worldwide Inc
23JUNE-JULY 2015
22-33 Luxury Issueindd 23 24515 1137 am
24JUNE-JULY 2015
Suiran a Luxury Collection Hotel Kyoto
HISTORIC KYOTOThere are many forms of relaxation and recovery in the world of luxurious experiences Some prefer retail therapy while others opt for a digital detox by staying in a luxury hotel or resort Embracing and experiencing the traditional Japanese culture and historic sites may reap benefits beyond soul searching Its cultural myths and spiritual integrity continue to distract global visitors from their day-to-day worries a true time out in Kyoto whilst stepping back in time
A 13-minute bullet train ride takes you from the buzzing city centre of Osaka to historic Kyoto the former capital of Japan for 1200 years According to the Kyoto Convention Bureau the ancient city is the cultural heart of Japan It has 17 UNESCO World Heritage Sites on a cityscape dominated by 2000 temples and shrines
SUIRAN A BRAND NEW BREATHING SPACE On the vibrant side of the Hozu River resides the brand new Suiran a Luxury Hotel Collection Kyoto As the first luxury collection hotel in Japan this hotel is perfect for exclusive management retreats or complete hotel book-outs Upon entering the main gates of the 39-room hotel a purposefully-laid footpath leads you on a tranquil trek through a Saryo Hassui cafeacute overlooking the river and misty Arashiyama hills and the hotelrsquos enchanting garden before bringing you to the hotel reception
Off the main reception desk is a 100-sq m Akane function room perfect for intimate welcome dinners of up to 48 guests Enjoy an authentic Geisha performance one of Japanrsquos indigenous wonders Unfulfilled meeting agendas or higher-level business planning can be carried out
in the unobtrusive meeting room or in the smaller 18-sq m Shogetsu room a less formal traditional Japanese setting that comes with its own bathroom and outdoor garden
The luxurious and spacious guest rooms were designed with traditional motifs such as the culturally significant cherry blossom hues in spring and the lush verdure in summer The carpet is a reflection of moonlight ripples on the Hozu River The superior rooms on the upper levels offer views overlooking the hotelrsquos foregrounds and its peaceful mountain and river surrounds whilst the ground floor Yuzunoha deluxe terraces consist of outdoor air baths (onsen) complete with retractable private screen doors for a soak under the healing sun
RECOVERY THROUGH THE ARASHIYAMA CULTURAL HUB The hotelrsquos concierge can assist in designing a customised menu in the hotelrsquos Kyo-Suiran restaurant (a restored building from its 1899 version) or an indigenous exploration of the Arashiyama village located near the hotel Engage the strength of the young and energetic team of ldquoJinrikishardquo which are beautifully-
24JUNE-JULY 2015
Sight-seeing on Jinrikisha
A dish from Kyo-Suiran Restaurant Authentic Geisha performance in Akane function room
22-33 Luxury Issueindd 24 24515 1137 am
25JUNE-JULY 2015
designed small two-wheeled rickshaws and embark on a tour of famous Kyoto landmarks surrounding the hotel Cross the Togetsu (crossing moon) Bridge and visit the Tenryu-ji Zen Temple established in 1339 by shogun Ashikaga Takauji in memory of Emperor Go-Daigo Existing buildings were restored to their closest originals after having gone through eight fires centred by a Zen garden displaying the balance of Yin (rocks) and Yang (water)
The hotel can work with the temple to organise activities such as meditation and hand-copying of sutras This is certainly a place to recharge and restore inner harmony after a productive conference in Osaka Equally wondrous is a Jinrikisha ride around the Arashiyama Bamboo Grove which is a popular site for photography The fresh air along with the staggering height and intense green hues of the bamboo makes one feel that all troubles will eventually come to an end
EXPLORING FURTHERVenture further into other parts of Kyoto Check out the must-see Fushimi Inari Taisha a Shinto shrine dedicated to the gods of rice and sake famous for its two-hour hiking path through the Senbon Torii shrine gates outlined by red overarching frames and fox
sculptures holding a key in the mouths for the rice granary
Head over to Gion district and let your imagination go back in time as your stroll through the alleys of old tea houses some of which are now converted into stylish restaurants and retail shops like Leica As Gion is known as the geisha district it is not uncommon to see Geiko (professional geisha) and Maiko (apprentice) throughout the day There is a large variety of retail shops selling Japanese incense tea and arts and crafts such as ldquokanzashirdquo an ornamental hairpin Rest your feet while indulging in an epicurean experience at the Shimogamo Saryo restaurant set in a
traditional Japanese house since 1856 Post-dinner head for some Japanese sake tasting at Machiya in Gion
BEFORE FAREWELLBid farewell to Kyoto on a high note by planning a series of cultural team-building activities with the Suiran hotelrsquos concierge Team members can embark on a traditional Kyoto sweet-making (Kyo-Gashi) activity conducted by 260-year-old family business Tawaraya Yoshitomi or try Ikebana the age-old Japanese art of flower arrangements End the team-building activities with a traditional tea ceremony and learn how to receive and appreciate a cup of tea in the hotel garden
Team bonding is a crucial component of incentive trips Asians culturally bond over meals Consider organising nightly supper sessions of Japanese Ramen where delegates get to try and compare ramen from different ramen shops Or drive a ldquobest ramen eatingrdquo photo competition through social media channels
RAMEN BONDING
Arashiyama Bamboo Grove
Traditional tea ceremony
25JUNE-JULY 2015
Kyo-Gashi making Sake tasting
Superior King Room at Suiran
22-33 Luxury Issueindd 25 24515 1138 am
26JUNE-JULY 2015
Do you believe there are moments when we can feel the physical halt of time Moments where the rush of everyday life and work commitments take a backseat giving in entirely to a view or feeling so mesmerising it overwhelms you Moments where personal problems cease to matter albeit for a brief moment for the magnitude of your problems feels insignificant in comparison
For me it took standing at the West end of Angkor in Siem Reap and taking in the view of Angkor Wat in its full glory A sharp intake of breath as I marvelled at the workmanship of the intricate Khmer architectural carvings on the walls and pillars constructed in a century that did not have the tools and technology we have today Like all tourists in Siem Reap visiting Angkor Wat was one of the first things on the list Leak the helpful guide assigned by DMC Asia Expeditions explained that Angkor Wat is only one of the many religious monuments in the Angkor area a huge archaeological park that spans 400 square kilometres It comprises a hefty number of remains of the different capitals of the Khmer Empire from the ninth to the 15th century Once a Hindu and later a
Buddhist temple Angkor Wat was built in the 12th century and remains as the only religious centre in the area
After emerging from an extensive brand transformation from micenet ASIA to Biz Events Asia that left us excited satisfied but mentally drained I jumped at the opportunity of visiting Siem Reap in Cambodia a place I knew close to nothing about Siem Reap may be an emerging destination but it is already filled with tourists due to its rich line of historic and religious artefacts The best jobs locals can have in Siem Reap are the ones directly fuelled by tourism ndash as tour guides and in hospitality The high proficiency of the English language spoken everywhere is also a true sign of a thriving tourist destination in Southeast Asia
TheLuxuryIssue
THE LUXURY OF TIME
RETRIEVE LOST TIME AND ALLOW FOR TRUE INCENTIVE CONNECTIONS
THROUGH THE HISTORICAL BEAUTY OF SIEM REAP
WORDS KRISTIE THONG
Ta Prohm
26JUNE-JULY 2015
22-33 Luxury Issueindd 26 24515 1138 am
27JUNE-JULY 2015
27
LE MERIDIEN ANGKOR Despite the lack of existing MICE
infrastructure Siem Reap remains a
viable option for meetings and incentive
programs with its can-do attitude
These are the sentiments of Dennis
Kam director of sales and marketing
at Le Meridien Angkor He shares that
the hotel hosts up to four international
corporate groups a month of which
most come from Singapore China and
Thailand Besides the 200-guest Tara
Ballroom the hotel has an impressive
and well-landscaped garden that works
well for al fresco cocktail parties and
gala dinners of over 1000 guests The
lobby can also be easily taken over and
transformed to the requirements of
the event organiser A popular choice
is having a dinner hosted at a temple
where the hotel has hosted smaller
groups of under 100 guests at the
Kraven temple complete with stunning
lights and warrior dancers
ASIA EXPEDITIONSIn an exotic destination like Siem
Reap it takes a trustable destination
management company to ensure
everything goes according to plan I had
a guide who would go the extra mile to
accommodate any last-minute changes
and knew exactly where to take me
when I asked for something out of the
norm or local Apart from Cambodia
Asia Expeditions has a presence in
Myanmar Laos and Vietnam
SHINTA MANI FOUNDATIONSiem Reap is an ideal destination for
corporate groups looking for a cultural
incentive experience with a strong
CSR element Hiring the local Phare
Circus troupe for an event allows
groups to tick off their CSR KPIs Many
hotels also work with non-government
organisations that help support the local
community ndash be it through education
training or employment The Shinta
Mani Foundation is a registered local
NGO that focuses on three core areas
education small business start-ups and
health care On top of donations USD 5
from a nightrsquos room rate at the luxury
boutique Shinta Mani Club or Resort is
donated directly to the foundation
AN INCENTIVE OUT OF SIEM REAP
The same feeling of time stopping was
experienced through the hours spent
exploring sites such as Bayon Temple
and the ruins of Ta Prohm ndash a temple
made famous by Angelina Jolie in Tomb
Raider We also headed up to the Kulen
Mountain which is not just a popular
tourist site but where many locals visit
during the weekends to relax or swim
under the waterfall
In a beautiful destination like Siem
Reap we are naturally inclined to
switch off making connecting with
onersquos self possible It is where the 24
hours in a day pass seemingly slower
as though the seconds match the pace
of a calmer beating heart Without the
usual modern worries it also motivates
incentive delegates to truly connect
with each other making incentive
programs worth every penny spent
View of Angkor Thom Temple Angkor Wat
Banquet dinner at Kravan Temple
27JUNE-JULY 2015
22-33 Luxury Issueindd 27 24515 1138 am
28JUNE-JULY 2015
Depending on perspectives luxury
can mean catering to an upmarket
audience or simply having the luxury of
space and time and a chance to take a
breather and relax We learnt recently
that Singapore-based Saakalya Travel
is unique in the way that it provides
these luxurious simplicities to busy
professionals away from the bustling
and sometimes chaotic cities to some
of the most beautiful and culturally-rich
destinations in Southeast Asia
The duration of the trips is kept short
and hosted during the weekends so that
they do not eat into the limited time of
busy professionals but yet sufficient
in providing a deeply refreshing and
rejuvenating experience Luxury is what
enriches us be it physically mentally
or spiritually Its value can be found in something true and pure whether that
is attributing significance to the time
and dedication spent on hand-crafting
deacutecor as with the Saakalya Collection
or indulging in beautiful open spaces
of scenery The concept of luxury is a
wholly personal perception
Travel experiences at Saakalya are
centred on somewhere new and
something different Bali is the current
destination that Saakalya explores
with access to a richer variety of
areas and opportunities built on the
connections of Saakalyarsquos managing
director Alexandra Schmutterer
Locations are curated through the
knowledge of locals working alongside
Saakalya to embrace the concept of
TheLuxuryIssue
INTERPRETATIONS OF LUXURY TRAVEL
NOT ALL THAT GLITTERS IS GOLD IN LUXURY
TRAVEL SOMETIMES ITrsquoS JUST A BREAK FROM ALL
THE DEADLINES YOU MAY OR MAY NOT HAVE MET
AND THE LUXURIES OF BEING ABLE TO ENRICH
THE BODY MIND AND SOUL IN TRAVELWORDS GINA SIN
holistic travel Each trip only allows
for up to a maximum of 12 people
in order to maintain an exclusive
and personal experience The
variety of experiences planned
around tranquil surroundings has
been designed to encourage new
passions such as arts cooking wine
tasting (you may be surprised Bali
does have a winery) or yoga taught by
world renowned instructors Guests
will also stay in personal villas in a
luxurious resort maintaining the
feeling of exclusivity and privacy
In pursuit of more exclusive and
unconventional destinations works
are also currently underway to
create such experiences in Thailand
22-33 Luxury Issueindd 28 24515 1138 am
My Magnifique VoyageMy Magnifique VoyageMy Magnifique VoyageMy Magnifique VoyageMy Magnifique VoyageMy Magnifique Voyage
Grand Ballroom
Th e Grand Gamelan
Luxury Pool AccessLuxury Pool Access
SETTING THE STAGE FOR INSPIREDMEETINGStrade AT SOFITEL BALI NUSA DUA BEACH RESORT IS AN INNOVATIVE SET OF VENUE CHOICES THESE COMPRISE 12 FUNCTION ROOMS INCLUDING 2 BALLROOMS ALL OF WHICH ARE WELL-EQUIPPED AND FEATURE NAMES THAT INVOKE DEEP BALINESE MEANINGS AND ENDLESS INSPIRATION YOUR PERSONAL INSPIREDMEETINGStrade PLANNER WILL HELP YOU CREATE A TRULY UNIQUE OCCASION DISCOVER ALL OUR MAGNIFIQUE ADDRESSES IN OVER 40 COUNTRIES ON wwwsofitelcom
DISCOVER OUR MAGNIFIQUE ADDRESS IN BALI
My Magnifique VoyageMy Magnifique VoyageMy Magnifique VoyageMy Magnifique VoyageMy Magnifique VoyageMy Magnifique Voyage
SOFITEL BALI NUSA DUA BEACH RESORT
MAGNIFIQUE EVENTS
TAILOR-MADE MEETINGS IN A STUNNING BEACHFRONT SETTING
KAWASAN PARIWISATA BTDC LOT N5 NUSA DUA
BALI 80363 INDONESIA - TEL (+62) 361 849 2888
H9078SOFITELCOM
JOIN OUR GLOBAL LOYALTY PROGRAMAT ACCORHOTELSCOM
29 Sofitel Bali ADindd 29 16515 652 pm
30JUNE-JULY 2015
LUXURY AT SEATHE GOLDEN AGE
OF SAIL STEALS THE LIMELIGHT AT A RECENT
OFFICIAL MEDIA LAUNCH OF ROYAL ALBATROSS IN
SINGAPORE
WORDS GINA SIN
Some have always seen the appeal of having events held near water whether
it is an outdoor poolside cocktail event or a networking party on a dockside yacht
against the sunset Royal Albatross originally built in 2001 and later acquired
by Tall Ship Adventures Pte Ltd is the latest attention grabber for business
events in Singapore
Once a traditional sail training ship Royal Albatross exudes sheer luxury with its hard-carved wooden interiors sturdy
aluminium masts 22 majestic sails and 60000 LED lights customisable to 512 colours It can accommodate just shy
of 150 guests for day sailing or over 200 guests berthed
The media launch perfectly encapsulated the experience of being on the ship We went on a tour of its 185-square metre
upper deck Grand Salon and five ensuite cabins and enjoyed cocktails and canapes
specially prepared by Clubvivre We watched its crew climb the shiprsquos masts
in preparation for a ride out to Lazarus Island where fire-eaters gave us a warm
welcome and a delicious satay (barbequed meat on sticks) buffet awaited us We
headed back to reality eventually but not before everyone was handed flutes of
bubbly to end the beautiful night
Delve into Thailandrsquos spiritual culture at the Erawan Shrine located in the heart of Bangkokrsquos Ratchaprasong precinct on Ratchadamri Road Proceed with a stop at Grand Hyatt Erawan Bangkok a renowned luxury hotel located just next to the shrine
Despite a lobby constantly abuzz with activity it induces a calming effect on arrival as the fragrant air-conditioned setting cools you down The newly-refurbished guest rooms showcase residential-styled amenities making delegates feel right at home ndash perfect for residential conferences and events The hotel offers event planners an incentive to a rejuvenating experience at the tranquil isawan Residential Spa amp Club
While ldquooptionsrdquo is a key component with creative event buyers the hotel offers a high-end board room a grand ballroom with an eight-
metre-high ceiling as well as The Campus event space which continues to draw hot demand since its launch in 2009 A Singapore-based corporate event specialist feels The Campus ldquoprovides a fun environment that inspires creativityrdquo where delegates can relax and be themselves contributing to ldquobetter communications at an eventrdquo Due to its unique setting The Campus has also started to attract banquets and weddings
With the rise of smaller-sized events and incentive groups ldquothe residencerdquo offers a New Yorker-designed executive residential-styled setting Whether itrsquos pre-event drinks in Apartment 305rsquoS own Gallery or breakout creative sessions in any of the other four luxurious event rooms ldquothe residencerdquo provides a unique environment for planners with the objective to strengthen team spirit and enhance relationships
TheLuxuryIssue
LUXURY IN THE HEART OF BANGKOKEXPERIENCE THE LUXURIOUS FEELING OF SPIRITUALITY COMBINED WITH A HOTEL THAT KNOWS EXACTLY WHAT EVENT PLANNERS NEED
WORDS EL KWANG
The Campus
Royal Albatross
22-33 Luxury Issueindd 30 24515 1138 am
31JUNE-JULY 2015
TheLuxuryIssue
Major hotel chains and their rapid growth in the Asia Pacific region have always gotten most of the attention in business events The rise of independent hotels however has been evident in recent years as the category gains more prominence A Biz Events Asia survey conducted in May revealed that the majority of respondents (95 percent) are interested in independent hotels due to their unique product offering
ldquoTravellers today are looking for authentic and memorable experiences where travel is aspirational and luxury is defined by personal life and style preference at any given time in your liferdquo says Josephine Lim managing director of South East Asia for Preferred Hotels amp Resorts
ldquoIndependent hotels are often borne from entrepreneurial hotel owners with a passion for the art of hospitality They deliver the authenticity of a destination ndash featuring the unique characteristics of specific cultures within their own brand of hospitality that allows discerning travellers to lsquolive like the localsrsquordquo she adds
Also playing a significant role in the rising trend is a growing demographic of high-earning millennials with sizeable disposable incomes looking for exclusivity in cooler trendier and off-beat experiences
ldquoIndependent hotels pay a lot of attention to detail and design aesthetics Though some of them may be smaller the experience is often different and more magical I tend to stay in such hotels if I want a different experience they tend to feel more luxuriousrdquo says Jeanne Hong a 35-year-old finance professional who is also the
THE LUXURY OF AUTONOMY
INDEPENDENT HOTELS OFFER OFFBEAT OR EDGY LUXURY
EXPERIENCES BUT HAVE THEY GAINED THE TRUST OF EVENT
PLANNERSWORDS KRISTIE THONG
The Dhara Dhevi Chiang Mai
31JUNE-JULY 2015
22-33 Luxury Issueindd 31 24515 1138 am
32JUNE-JULY 2015
co-owner of The Snack Guru an online store selling healthy gluten-free snacks
Putting independent hotels within a single alliance has long been industry practice and there are many benefits to doing so An independent hotel under a company like Small Luxury Hotels of the World or Preferred Hotels amp Resorts can save costs by easily tapping into the hotel companyrsquos global distribution channels gain awareness through joint marketing efforts or build continued satisfaction with the companyrsquos loyalty program While individual properties may be overlooked when pitching for corporate business joining a hotel company offers them tender opportunities with multi-national corporations
These independent hotel companies have been gaining traction Worldhotels welcomed seven new members in the first quarter of 2015 adding to its portfolio of nearly 500 properties worldwide Small Luxury Hotels of the World has announced at least eight member hotels and resorts of which several will be opening throughout the year Meanwhile Preferred Hotels amp Resorts introduced six new properties ideal for the business events market that will be scheduled to launch by the end of 2015
A CHAIN GOES FREEIn early 2015 Starwood Hotels amp Resorts announced the launch of its 10th brand that now falls within its extensive portfolio Tribute Portfolio promises owners Starwood Preferred Guest (SPG) members and guests
the ability to ldquostay independentrdquo with a selection of independent upscale hotels in high-demand destinations While falling under the new brand name the independent hotels within the portfolio will maintain their own unique identities and continue to promise boutique service
Adam Aron chief executive officer of Starwood adds that the mission of the new brand is to ldquobring great hotels in great destinations to loyal SPG members who make up more than half of all Starwood staysrdquo As with Starwoodrsquos other nine brands SPG members will be able to earn and redeem Starpoints at Tribute Portfolio hotels and enjoy in-hotel elite tier benefits such as upgrades welcome amenities late check-out and more
NUMBERS FROM THE SURVEY
LEADING HOTELS OF THE WORLD SMALL LUXURY HOTELS OF THE WORLD
95list something new and unique product offering as reasons why they will go for an independent hotel
35 will take into consideration loyalty programs when considering the use of an independent hotel
Event planners have stayed with a member hotel in these hotel companies at least once
ITrsquoS ABOUT THE SERVICEThis recent development from Starwood may put independent hotel companies on alert in particular due to Starwoodrsquos strong and global branding as well as its loyalty program While many independent hotel companies offer some form of loyalty program most are only beginning to find a footing with loyalty programs specifically for event planners Elaine Macy senior vice president group sales for Preferred Hotels amp Resorts revealed that a meeting planner loyalty program is currently undergoing a Beta testing in North America under iPrefer the companyrsquos point-based guest loyalty program It was introduced in early 2015 to offer planners points for actualised revenue from rooms booked
Royal Palm South Beach Miami Starwoodrsquos first Tribute Portfolio feature hotel
22-33 Luxury Issueindd 32 24515 1138 am
International Starfor Leadership
in Quality Award 2013Gold Category
Certificate of Excellence2014 WINNER
One World Hotel
Find us on
first avenue bandar utama city centre 47800 petaling jaya selangor malaysia toll free domestic 1300 88 7888 toll free international 1800 88 7888tel 603 7681 1111 fax 603 7681 1188 email enquiryoneworldhotelcommy website wwwoneworldhotelcommy
Half Day Meeting Package from RM218 per person per day
Full Day Meeting Package from RM228 per person per day
2015 Meeting Packages
Meeting faci l i t ies recognised by the world
At the 5-star One World Hotel you can expect ample space luxuriously appointed with spectacular chandeliers and state-of-the-art facilities including simultaneous interpretation system live feed facility and mood lighting with variable colour setting and free Wi-Fi However what makes corporate functions here extra special is the opportunity to put fun back into functions
Anythingrsquos possible in One World To add some excitement to your next event speak to our Conventions and Events team today at 03-7712 2289 or email cneoneworldhotelcommy
Prices are in Ringgit Malaysia and inclusive of 10 service charge and 6 goods and services tax
ldquoTravellers today are looking for authentic and memorable experiences where travel is aspirational and luxury is defined by personal life and style preference at any given time in your liferdquo
JOSEPHINE LIMManaging Director of South East AsiaPreferred Hotels amp Resorts
at member hotels and already has more than 550 planners enrolled
Perceptions of service standards and event delivery also differ According to survey findings perceptions are pretty much split down the middle when it comes to concerns over an independent hotelrsquos brand standards in event delivery
While some believe the use of an independent hotel for an event may ldquonot be able to benefit from the established international image of hotelsrdquo others feel they offer a less mainstream and more intimate touch while not compromising on service standards Many will take to leisure-focused research through sources like TripAdvisor or rely on word-of-mouth to gauge standards of an independent hotelrsquos ability to host events Some however feel that the overall experience is dependent on the staff and service standards and do not take into account the hotel status
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34 Luxperience ADindd 34 13515 841 pm
35 Pullman Bangkok King Power ADindd 35 19515 758 pm
36JUNE-JULY 2015
TalentAndMentor
There is no argument ndash talent is one of the most common and hottest buzz words in business events and hospitality While many companies experience what appears to be a talent crunch in Asia one professional who has spent years in talent assessment and human capital strategies suggests the ldquoright fitrdquo might be the bigger issue
Thomas Wai director for Asia Pacific at Talent Plus Inc says the challenge of identifying engaging and retaining talent differs for a region as large and diverse as Asia Pacific With his work bringing him to over 30 cities in China including the third and fourth tier cities Wai has met ldquogreat people who are driven honest and hardworkingrdquo and seen career fairs in Shanghai filled with tens of thousands of candidates expressing genuine interest Identifying talent is likely to be an issue here according to Wai and the question companies should be asking is if there is a structured and effective interview system in place to identify the right talent
For mature cities such as Singapore and Hong Kong talent retention is at play
ldquoUnfortunately many organisations do not pay sufficient attention in re-hiring their people They pay little focus in developing their potential They focus on peoplersquos weaknesses rather than setting them up for success As a result talented people leave the organisation and recruiters assume that they cannot find people to join themrdquo Wai says
ITrsquoS NOT ABOUT THE MONEYThere is a misconception that salary compensation and benefits are the most crucial investments in employment or talent retention While they used to be the key elements to attracting and retaining talent evolving socio-economic factors along with a thirst for information and constant change brought on by the Internet age have shifted mindsets of working professionals Wai calls monetary benefits ldquosatisfiersrdquo but not motivators
ldquoThe key motivators to truly engage and help us to getting and retaining our performers are recognition one-on-one time mentoring setting them up for success paying attention to them listening to their physical and emotional needs helping them to become significant and allowing them the freedom to be the very bestrdquo he says
We are well aware that a sustainable work force be it in the West or Asia Pacific starts from the top And it may be the hardest but most rewarding step Top leadership will first need to show commitment in building a talent-based culture and demonstrate that they care about their people
ldquoThen you need to understand the DNA of your top performers decode and understand what makes your successful people successful Use these DNAcharacteristicstraits to create an interview as part of your selection consideration when you are considering new candidates or promoting from withinrdquo Wai says
THE LUXURY OF TALENT
SCRAP THE IDEA OF A TALENT CRUNCH WE HAVE THE TALENT IN ASIA BUT DO WE KNOW HOW TO
GET THE RIGHT HIREWORDS KRISTIE THONG
36JUNE-JULY 2015
It is useful to evaluate his potential so as to help him with his blind spots while putting focus on his strengths
On top of constant and open communication Wai recommends ldquostay interviewsrdquo These interviews recognise the achievements of employees and identify subsequent steps for growth
ldquoThis way you would have a better chance of creating a sustainable work force for the future state of your organisationrdquo Wai adds
SUCCESS SHOWSA sustainable workforce translates to a successful business Wai cites the example of the Capella Hotel Group where its property in Singapore continues to enjoy one of the highest occupancy rates since its opening six years ago When the group took over the Ritz-Carlton property in Bali it enjoyed the ldquobest year ever after 17 years in businessrdquo Founder Horst Schulze was quoted in an interview saying itrsquos all about the right hire
ldquoWhat a customer wants is no defects timeliness and caring service How do I know my front office manager is taking great care of my guests I can ensure this by selecting the right talent Somebody that has it in themrdquo
The effect flows through every aspect of the business
ldquoYou could see the positive results from their high level of guest satisfaction guest retention employee satisfaction and ultimately financial rewards for the owner and investors as wellrdquo Wai says
36-37 Talent and Mentor Thomas Waiindd 36 24515 1140 am
37JUNE-JULY 2015
37
ldquo
ldquoThe key motivators to truly engage and help us to getting and retaining our performers are recognition one-on-one
time mentoring setting them up for success paying
attention to them listening to their physical and emotional
needs helping them to become significant and
allowing them the freedom to be the very best
THOMAS WAIDirector Asia Pacific
Talent Plus Inc
37JUNE-JULY 2015
szlig8QGHUVWDQGERWKWKHLUtalents and desires and their weaknesses and blind spots
szlig)RFXVRQWKHLUWDOHQWVDQGcreate platforms for them to exercise their strengths
szligHHSDQRSHQGRRUSROLFIRUyour teams to approach you with concerns suggestions and innovative ideas for growth
szligQGLYLGXDOODFNQRZOHGJHtheir hard work and achievements do it timely and sincerely
szlig5HPHPEHUWRWDNHWKHWLPHto understand why a team member would make the decision they made and why instead of rushing to judgement about a decision
KEEP THE MOTIVATION
36-37 Talent and Mentor Thomas Waiindd 37 24515 1140 am
38JUNE-JULY 2015
Knowledge
IT MAY SEEM OBVIOUS BUT THE STARTLING TRUTH REVEALS A GAP IN HOSPITALITY SALES TEAMS AND THEIR ABILITY TO FOLLOW UP
In this day and age of email SMS Twitter and Gchat personal contact is still the most important way to build relationships In a world of ever-increasing automation and impersonal service a hotel must distinguish itself from its competition Hospitality sales teams need to realise that product and price are very similar in todayrsquos market What will be the clientrsquos reason for awarding a piece of business The relationship with the customer and the loyalty built up over time Hospitality
38JUNE-JULY 2015
THE ART OF FOLLOWING UP
THE LUXURY OF KNOWLEDGE
WE OFFER INSIGHTS FROM TOP INDUSTRY PROFESSIONALS IN A SPECIAL
KNOWLEDGE SECTION GO DIGITAL WITH US BY ACCESSING FULL VERSIONS
OF THESE ARTICLES ONLINE
CHRISTINE GAMARRADirector of Operations Asia PacificLRA Worldwidechristinegamarralraworldwidecom
sales teams must be in the business of building relationships instead of taking orders
A prompt and personal follow-through with the client is the most effective technique to gain commitment Following up not only displays a sense of urgency for the business lead it gives the opportunity to advance the sales process towards a decision The timeliness of a follow-up is another factor that will communicate your reliability to the client A follow-up should not be later than 48 hours after the last communication with the client
An effective follow-upszligHVLQFHUHDQGFRQILGHQWszlig$VNRSHQHQGHGTXHVWLRQVWKDWLQYLWH
the client to elaborateszlig3UREHLQWRRXUFOLHQWOslashVUHVSRQVHVszlig2IIHUVRPHWKLQJRIYDOXHOtilde
for nothingszligHPRQVWUDWHWKDWRXXQGHUVWDQG
what the client is looking for
Read the full article online at bizeventsasiacomluxury-of-knowledge-follow-up
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39JUNE-JULY 2015
WHAT SHOULD YOU LOOK OUT FOR BEFORE PENNING AN EVENT SPONSORSHIP AGREEMENT
Exclusivity ndash Most sponsorship agreements would provide some form of exclusivity This is to avoid competitors sponsoring the same event or to avoid association with a conflicting category Where category exclusivity is provided for its scope must be clearly defined Eg A soft drinks sponsor may agree to exclusivity for non-alcoholic drinks or insist on being the only beverage sponsor
Trademarks ndash The agreement should state the manner and form (colours font size proportion to surrounding text graphics etc) in which the sponsorrsquos trademark may be used Likewise the sponsor may wish to conduct its own advertising and the event organiser should also have control over the manner and form in which its trademarks and logos are used
Payment ndash Often involves a hybrid arrangement where a percentage of the fees is paid up front and the remaining being paid in accordance
WORDS EL KWANG
Duetto a technology and services company offering medium to large hotel groups and casinos a three-year old system that assists in implementing revenue strategy In an exclusive interview with Biz Events Asia Patrick Andres executive vice president Asia Pacific for Duetto explained that the program uses sophisticated algorithm to gather information from web shopping patterns competitor hotel pricing airline traffic special events and social ndash all to understand market behaviour The systems will ideally allow hotels to optimise price profitability by category It also provides hotels with visible real-time information to make necessary business decisions such as adjusting accommodation rates on their websites or in contract negotiations
It ultimately provides the opportunity for hotels to implement an ldquoopen pricingrdquo structure that will benefit the consumer in the name of rate parity yet allows hotels to sell at a more profitable rate Open pricing is an evolution from traditional revenue management Instead of closing out lower rate categories it allow hotels to shrink or increase price differentiation between the room categories This hopefully leads to more yieldable corporate rate tender agreements in Asia much like what the American market is experiencing Yielding corporate rate agreements allow hotels to market profitable rates during peak demand periods
Read the full article online at bizeventsasiacomluxury-of-knowledge-duetto
39JUNE-JULY 2015
JOIN THE PARTY
THE GAME CHANGER
with a performance-driven schedule Where productsservices are provided in lieu of sponsorship fees the manner of determining their value should be spelled out along with warranties as to their quality standard and merchantability also incorporated
Exit ndash Long-term agreements should have a termination clause allowing parties the opportunity to call it quits with and without cause anytime during the subsistence of the agreement Grounds for termination may include either party bringing the other into disrepute late payment of sponsorship fees and cancellation of the event
Read the full article online at bizeventsasiacomluxury-of-knowledge-sponsorship-agreements
VICKI HENGDirectorVicki Heng Law Corporationvickivickihengcom
ldquoDuettorsquos new strategies within their systems might allow hotels
to regain pricing power ldquo
PATRICK ANDRESExecutive Vice President Asia Pacific
Duetto
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2 0 1 5m i c eMEETINGS INCENTIVES CONFERENCES EXHIBITIONS
10-11 September 2015Suntec Singapore convention amp exhibition centre
wwwmiceasiaexhibitioncom +852 3975 5710
miceaSia
100+ Exhibition booths
5000+ Visitors
500+ ConfErEnCE DElEgatEs
8 aCCrEDitED Workshops
2 frEE ConfErEnCEs
30+ prEsEntations
This prestigious Awards Evening will be judged by a panel of leading event organisers from throughout the Asia
3DFLAgraveFUHJLRQLQWRWDOWKHUHZLOOEHDZDUGVXSIRUJUDEVWRVROXWLRQSURYLGHUVYHQXHVDQGHYHQWRUJDQLVHUV7KLV
evening awards party will be after the exhibition on day one of the event and it will be a fantastic way to honour
the work of Asiarsquos Event Professionals and provide a great QHWZRUNLQJRSSRUWXQLW
This event brings together leading Event organisers Meeting Planners Corporate Buyers Venues Hotels Attractive Suppliers Event Technology Tourism Boards RYHUQPHQW0ampVSUHGRPLQDQWOIURPWKURXJKRXWWKH$VLD3DFLAgraveFUHJLRQ
For more information about MICE 2015 and Awards Ceremony please email miceoliverkinrosscoukFor exhibition ticket registration please visit wwwetouchescommiceasia2015
40 Mice Asia Pacific ADindd 40 16515 653 pm
amp210DJDGB)$SGI$0
41 Sentosa Golf Clubindd 41 14515 838 pm
42JUNE-JULY 2015
WWHY SINGAPORE CONTINUES TO STACK UP
AS A PLACE FOR BUSINESS AND MEMORABLE
EXPERIENCES
SINGAPOREDelveInt
o
WORDS EL KWANG | KRISTIE THONG | GINA SIN
42JUNE-JULY 2015
42-44 Delve Into Singaporeindd 42 24515 1142 am
43JUNE-JULY 2015
e worked really hard to ensure that our attendees
feel like they are getting a luxury experience
where wersquove thought of and arranged everything
You really have to think of everythingW ldquo
HIGH-ACHIEVING QUALIFIERS OF US-BASED HEALTHCARE MARKETING CONGLOMERATE
FOREVER LIVING PRODUCTS WERE TREATED TO A TIME OF THEIR LIVES IN SINGAPORE
WORDS KRISTIE THONG
Soundproofed walls of the Sands Ballroom of Sands Expo amp Convention Centre Marina Bay Sands in Singapore could barely contain the pulsating excitement of the crowd Upbeat triumphant contemporary music and exuberant cheers could be faintly heard from the floor right below it Walking into the ballroom as an observer was an experience in itself illuminating hues of pink blue and purple danced along to the beat of the music in sync with cheers and dancing amid the crowd the dazzling lights fell against the unique clusters of crystal-like structures high on the ceiling resembling thousands of balloons just about to fall
This amazing sight was Forever Living Products Global Rally held in Singapore on April 19-27 2015 Forever Living
THE LUXURY OF HEALTH
Products a multi-level marketing company that sells aloe vera-based drinks and bee-derived cosmetics nutritional supplements and personal care products hosts an annual Global Rally to celebrate the success of its representatives also known as Forever Business Owners (FBOs) and award them hard-earned Chairmanrsquos Bonus cheques It is a time where the company shares new directions launch new products and provide training and inspiration
ldquoOur business model works in such a way that in order for our FBOs to be successful they must first help others reach their goals This ensures an environment of passion and compassion where people can aspire to be what they want to be and are given
the tools to change their lives for the betterrdquo says Ashley Hower director of marketing at Forever Living Products
ldquoBy having leaders and qualifiers hearing and sharing their stories and tips for success they are inspired to set goals and reach for their dreams The entire event is very celebratory and empowering ndash it feels like a big family reunionrdquo she adds
Each Global Rally sees over 7000 FBOs coming from 106 countries and runs on an extensive itinerary comprising training sessions lots of entertainment and unique experiences Having previously hosted the rally in Hawaii and London and heading to Johannesburg in 2016 2015 was the year for Singapore and for Asia
ldquoWe are always looking for new and exciting destinations to take our FBOs We want to make our Global Rally lsquoan experience like no otherrsquo and know that it begins with the destination selectionrdquo
While the country naturally holds up as an attractive tourist destination Hower shares that Singapore was also chosen in part due to its history that parallels Forever Livingrsquos brand values Drawing similarities to Singaporersquos founding father Lee Kuan Yew and his passion to create a safe and prosperous society for its citizens Forever Living Productsrsquo CEO Rex Maughan thrives on a similar belief of helping people from all over the world look better feel better and achieve their dreams
ldquo
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44JUNE-JULY 2015
Putting an incentive program of such scale is no easy feat Forever Living worked closely with Pacific World to ensure seamless logistics for travel meal planning and activities
ldquoWe worked really hard to ensure that our attendees feel like they are getting a luxury experience where wersquove thought of and arranged everything You really have to think of everything ndash how the attendees will feel when they arrive at the airport what their first impression of the hotel is the convenience of getting around what activities they enjoyrdquo Hower says
Some of Singaporersquos local culture and experiences were brought into the program this year Qualifiers were brought to Sentosa Island for a fun-filled day culminating in a beach party feast and entertainment Top
qualifiers were treated to a special dinner at Gardens by the Bay followed by drinks and desserts at Ku De Ta ndash arguably Singaporersquos hottest night spot on top of Marina Bay Sands Throughout the program there was cultural entertainment infusing Chinese and Indian influences and many opportunities for FBOs to try the local cuisine
ldquoSingapore was a fantastic incentive travel destination The melding of the cultural history with the modern Marina Bay Sands gave our Forever Business Owners a luxury destination and a cultural experience they couldnrsquot have found anywhere else Singapore was clean safe and easy to get around Our Forever Business Owners enjoyed visiting Sentosa sampling local cuisine and exploring everything Singapore had to offerldquo Hower says
ingapore was a fantastic incentive travel destination The melding of the cultural history with the modern Marina Bay Sands gave our Forever Business Owners a luxury destination and a cultural experience they couldnrsquot have found anywhere else Singapore was clean safe and easy to get around Our Forever Business Owners enjoyed visiting Sentosa sampling local cuisine and exploring everything Singapore had to offer
ldquoldquoS
Team Japan Endless entertainment
ASHLEY HOWERDirector of MarketingForever Living Products
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KLCC_10YAC_micenetAsia_ad01_0615ai 1 4315 848 AM
45 KLCC ADindd 45 13515 839 pm
46JUNE-JULY 2015
30 MINUTES WITH ALOYSIUS ARLANDO CEO OF SINGEX HOLDINGS PTE LTD GAVE BIZ EVENTS ASIA A LOOK INTO HIS VISION OF A SUSTAINABLE CONFEX BUSINESS MODELWORDS EL KWANG
With a vision to be the leader in the APAC business events industry Aloysius Arlando has no intention to rest on his laurels Since his appointment SingEx has invested a few million dollars in doubling staff strength and conducting robust research in curating events like the Internet of Things Asia which saw more than financial gains for the organisation and its customers The motivation to establish a more sustainable business model and the appreciation of the event subject matter saw the implementation of a two-prong approach in venue management and creating new industry-relevant business events that do not conflict with existing ones
ldquoWhether it is the eventrsquos return on investment or objective companies are looking for good return and value derived from matching buyers and
CREATIVITY TAKES BUSINESS CENTRE STAGE
DelveInto
THE GROWTH OF INTERNET OF THINGS (IOT) ASIAIOT ASIArsquoS GROWTH IN 2015NUMBERS FROM IOT ASIArsquoS INAUGURAL EDITION IN 2014
44 sponsors and exhibitors representing 13 countries10 increase 2100 trade visitors and conference delegates 288 growth
41sponsors and exhibitors representing
11 countries
A total of
1630trade visitors and conference delegates
58 speakers representing 15
countries presented at the conference
85 speakers from 16 countries presented at the
conference (almost double the of speakers)
4648 Delve Into Singapore SingExindd 46 24515 1143 am
When you choose the Fairmont Singapore and Swissocirctel The Stamford you gain access to more than 70000 square feet of state-of-the-art and multi-functional conference and meeting space at the Raffles City Convention Centre Strategically located at the heart of Singaporersquos business district just 20 minutes away from the airport enjoy unparalleled convenience and accessibility Our team of outstanding conference concierges offers support every step of the way and helps ensure that your meeting or event is a rousing success each time
For reservations please call +65 6431 5534 email salessingaporefairmontcom or visit wwwfairmontcomsingapore
THE CHOICE FOR MEETINGS
47 Fairmont Singapore ADindd 47 13515 825 pm
48JUNE-JULY 2015
sellers as a business solutionrdquo said Arlando
The process of creating events ndash whether it is based on a national agenda like Singaporersquos wish towards hosting more healthcare events or opportunities identified through research on key industries to drive tomorrowrsquos growth ndash could take six to nine months
Arlando explained that each curated event should have a lifespan of five to 15 years It must meet the evolving needs of the industry and marketplace while flexible enough to allow the event agenda to morph with the changes in technology or other trends One perfect example is the way traditional exhibitions have morphed into CONFEX (conference-exhibition) multi-faceted platforms to drive engagement through meaningful content shared at conference sessions and business connections and exchanges on the exhibition floor
hether it is the eventrsquos return on investment or objective companies are looking for good return and
value derived from matching buyers and sellers as a business solutionrdquo
ldquoldquo
ALOYSIUS ARLANDOCEOSingEx Holdings Pte Ltd
W Throughout the interview the humble and pensive leader used the collective ldquowerdquo more often than ldquoIrdquo in his sentences When it comes to leadership and talent discussions Arlando expressed his passion for meeting people from all walks of life He ensures his team is a good mix of background and professional attributes His team is important to him
ldquoWe respect our teamrsquos personal moments of needs whether it is new working mothers or one who becomes a carer for the family As human beings if we can take care of our family needs we have won half a battle (in life)rdquo
Arlando keeps his team engaged through no-strings-attached coaching and transparent communication With a big smile and coy laughter Arlando defined the importance of transparency by saying that he graciously obliged when his team asked him to smile more frequently
EVENTS CREATED BY SINGEX
$$$ CONVERSION
KEY INDICATORS OF SUCCESSszlig Client feedback on successful connectionsszlig No of deals and business converted
szlig WasteMET Asia 2012 amp 2014szlig Last Mile Fulfilment Asia March 2015szlig RehabTech Asia March 2015szlig Internet of Things Asia 2014 amp April 2015szlig Radiology Asia May 2015szlig WasteMet China July 2015szlig Green UrbanscapeAsia 2013 amp November 2015
szlig RSA Conference Asia Pacific amp Japan 2013 2014 amp July 2015
szlig International Conference on Sustainable Development 2013
szlig ASEAN Business and Investment Summit 2014
NEW-TO-MARKET EVENTS
MANAGED EVENTS
617 BUSINESS CONNECTIONS made at the inaugural Last Mile
Fulfilment Asia 2015 in March 2015
403 SUCCESSFUL MEETINGS conducted at the exhibition floor
S$122 million worth of deals generated from inaugural Greenurbanscape Asia 2013
4648 Delve Into Singapore SingExindd 48 24515 1143 am
49JUNE-JULY 2015
Quay Room
CITY ESCAPEA RECENT STAYCATION AT
PARK REGIS SINGAPORE SHOWS THE POSSIBILITY OF GIVING YOURSELF OR YOUR MOST DESERVING
EMPLOYEES A BREAK EVEN IN THE MOST BUSTLING
PLACES IN A CITYWORDS GINA SIN
Just a stonersquos throw from one of the most vibrant entertainment scenes along a historical riverside known as Clarke Quay the 202-room Park Regis Singapore would do well for business retreats
Surrounded by lush greenery Park Regis Singapore was first opened in 2010 and has recently completed a SGD3 million (USD22 million) facelift that saw the reception move from the ground floor to the third a new all-day dining FampB venue upgrades on bed items and a complete makeover of the lobby meeting room and rooftop bar
Stretch the lethargy away in the morning with a poolside yoga class where a refreshing waterfall cascades into the 25-metre-deep pool Then
refuel with a power-packed breakfast at Twenty3 Drink amp Dine with the wide variety from its buffet selection
Clarke Quay may be popular for its nightlife but there are also lots to explore such as the numerous hipster cafeacutes bars and restaurants within the vicinity Hotel guests get 10 percent off their bills of participating food and beverage outlets by presenting their room cards
Visit the Asian Civilisations Museum located close by or attempt the adrenalin-pumping G-Max Reverse Bungy along the riverside Choose to
Singapore River Cruise
dine in one of the restaurants or head back to the hotelrsquos Royal Pavilion for their signature Cantonese dishes such as the Royal Smoked Duck and the Wok-fried Mashed Fish Noodle with Lobster
Sign up for one of Park Regisrsquo cocktail classes as a team-building activity for up to 10 guests by June 2015 or conclude meetings with a sunset cruise disembarking from the quayside Watch as the sun sets and the neon lights of Boat Quay and Clarke come to life Spot landmarks and bridges such as the Raffles landing site the Merlion and the Cavenagh and Coleman bridges End the day with more cocktails at Revive the hotelrsquos rooftop bar that is not opened to public until the fourth quarter of 2015 It can be hired for intimate cocktail events of up to 50 guests with outsourced furniture
An incentive package featuring some of the activities mentioned above is available for corporate group bookings until the end of the year
49 Delve Into Singapore Park Regisindd 49 24515 1144 am
Hongkong
26 - 27 August | Grand Hyatt Hong Kong
50 ACTE ADindd 50 13515 823 pm
CMY
51 Pacific Worldc ADindd 51 13515 752 pm
Twice the percentage of Buyers than in 2013 expect to conduct business valued at over
1million
The 23rd ITampCMA and 18th CTW Asia-Pacific
29 Sep ndash 1 Oct 2015Bangkok Convention Centre at CentralWorld
Bangkok Thailand
Incorporating Luxury Travel
Exhibitors amp Sponsors Corporate Travel ManagersConference DelegatesMedia | Corporate Travel
Exhibitors | MICE amp Luxury TravelBuyers | MICE amp Luxury Travel | Association Professionals amp ExecutivesMedia | MICE amp Luxury Travel
wwwcorporatetravelworldcomapacwwwitcmacom
Look At What We Achieved In 2014
Over 2500 MICE and Corporate Travel professionals including association executives and luxury travel buyers from 55 international territories
84 of Exhibitors expect to receive orders within a year
40 of Buyers confirmed procurement on-site with Exhibitors
Host CountryOrganised By Supported By
gtURXP[ltTSXP
4]S^abX]VP]SBd__^acX]V0bb^RXPcX^]b
Industry PartnergtURXP[0Xa[X]T gtURXP[ET]dT lt^Q[XT0__Pac]Ta
ltTSXP0U[XPcTb
Very impressed with the overall organisation quality of buyers and
remarkable welcome reception euromic Belgium
Exhibitor | Christophe Verstraete Executive Director
Great avenue to obtain research information from diverse regions and
destinations Association of the Polish Media Poland
Media | Robert Pawelek Journalist
I got to renew or discuss contracts and build new relations Panorama-Medica Group Co Ltd Thailand Buyer | Katherina E Lempert-Dober Chairwoman
The discussion session was a good sharing session for all my peers Gemalto Singapore Corporate Travel Manager | Jean Bey Senior Buyer - Asia
52 ITampCMA BKK ADindd 52 13515 806 pm
53JUNE-JULY 2015
THERErsquoS NOTHING LIKEAUSTRALIA
Produced by Business amp Tourism Publishing Asia Pte Ltd and Business Events Australia wwwbusinesseventsaustraliacom wwwbizeventsasiacom
53-68 Australia Supplementindd 53 24515 400 pm
54JUNE-JULY 2015
UNLOCKINGAUSTRALIArsquoSNEWEST TREASURE
The Adelaide Convention Centre welcomes the world to its new state-of-the-art facilities designed with the event plannersrsquo future requirements in mind It is surrounded by premier entertainment sporting and medical precincts and set on the cityrsquos revitalised waterfront district
Find out more about our brand new building at adelaidecccomau
53-68 Australia Supplementindd 54 24515 1145 am
55JUNE-JULY 2015
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56JUNE-JULY 2015
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57JUNE-JULY 2015
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58JUNE-JULY 2015
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59JUNE-JULY 2015
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60JUNE-JULY 2015
Discover a zoowithout fences
THERErsquoS NOTHING LIKE AUSTRALIA FOR YOUR NEXT BUSINESS EVENTPLAN NOW VISIT AUSTRALIACOMBUSINESSEVENTS
TAU0105_297x420_Zoo_V1indd 1 11052015 520 pm
53-68 Australia Supplementindd 60 24515 1145 am
61JUNE-JULY 2015
Discover a zoowithout fences
THERErsquoS NOTHING LIKE AUSTRALIA FOR YOUR NEXT BUSINESS EVENTPLAN NOW VISIT AUSTRALIACOMBUSINESSEVENTS
TAU0105_297x420_Zoo_V1indd 1 11052015 520 pm
53-68 Australia Supplementindd 61 24515 1146 am
62JUNE-JULY 2015
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63JUNE-JULY 2015
AD
EXPERIENCE WORLD CLASS OPENING DECEMBER 2016
Artist impressions courtesy of Hassell + Populous and Darling Harbour Live
Introducing a new world class convention exhibition and
entertainment destination on Sydneyrsquos sparkling harbour
With an integrated design and best practice facilities you will
be within walking distance of Australiarsquos largest business district
financial centre and hub of thought leadership and innovation
ICCSYDNEYCOMSALESICCSYDNEYCOM +612 8297 7600
MANAGED BY AEG OGDEN
THEATRE EXHIBITION CONVENTION
53-68 Australia Supplementindd 63 24515 1146 am
64JUNE-JULY 2015
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67JUNE-JULY 2015
E X P E R I E N C E U N F O R G E T T A B L E E V E N T S
S Y D N E Y rsquo S M O S T U N I Q U E V E N U E
A U S T R A L I A NT E C H N O L O G Y P A R K
CONFERENCES I EXHIBIT IONS I CORPORATE MEET INGS
TRAINING I FASHION I PRODUCT LAUNCHES
AND MUCH MORE
salesatpcomauPh +61 2 9209 4220wwwatpcomau2 Locomotive StreetEveleigh 2015
53-68 Australia Supplementindd 67 24515 405 pm
68JUNE-JULY 2015
AD
Contentindd 5 261114 1051 am53-68 Australia Supplementindd 68 24515 1146 am
69JUNE-JULY 2015
Engage
From April 30 to May 10 a total of 235 million visitors ndash including 153000 international attendees ndash took part in 200 events conducted throughout host venue Coex from culture exhibitions and conventions to promotions performances and even a beer festival all of which served as an effective marketing platform for the clusterrsquos stakeholders
Among the major events Asiamania a multi-nation business and cultural trade show running from April 30 to May 3 included promotional booths from Korea Japan China and Russia each exhibiting various cultural assets from across the region Contributing to the local MICE presence was the Seoul Tourism Organization whose promotional stand was modeled after
C-FESTIVAL IN SEOUL DRAWS
GLOBAL AUDIENCETHE INAUGURAL
ldquoC-FESTIVALrdquo PROMOTED THE
CAPABILITIES OF A NEWLY-FORMED
GANGNAM-BASED ldquoMICE CLUSTERrdquo
OF EVENT VENUES SHOPPING AND
ENTERTAINMENT PROVIDERS
Seoulrsquos ancient city walls while the Korea Tourism Organization stand introduced visitors to other national destinations Other key events included a ldquoCulture Techrdquo fair and a ldquoCreative Urdquo exhibition zone The festival was organised by the World Trade Center Seoul MICE Cluster Committee
Created to increase competitiveness and allow for joint marketing strategies among members the MICE Cluster initiative unites 13 major companies involved in the business events community including and surrounding Coex which along with the nearby Korea World Trade Center was recently designated a ldquoSpecial MICE Tourist Zonerdquo by local government agencies Members also include business hotels department stores entertainment complexes PCOs and more such as Korean entertainment agency SM Entertainment which appointed K-pop stars EXO as official C-Festival ambassadors
In addition to the festivalrsquos promotional benefits for its members the ROI across 11 days also demonstrated the effectiveness of the event The Coex Seven Luck Casino a foreigners-only
venue for example saw a 401 percent increase in custom compared with the same period in 2014 while the five-star Grand InterContinental Seoul Parnas ndash also part of the complex ndash saw a 209 percent increase in room occupancy over the same comparative duration
ldquoThrough our first C-Festival we were able to see both new growth and the take-off of the MICE industry which is still a new industry for Seoulrdquo said Coex president and CEO Byun Bokyung He went on to affirm his commitment to ldquocontinue building and showcasing diverse content in order for the Korea World Trade Center to become the centre of the MICE industryrdquo
Stephen Kwak an assistant manager at the Seoul Tourism Organization agreed with the growth potential of the C-Festival in the coming years saying ldquoIt helped Seoul by emphasising various tourist attractions that MICE delegates would enjoy visiting during their stayrdquo With the weekend proving the most popular for Asiamania Kwak said that feedback for the Seoul booth was positive with visitors remarking that it ldquowell-represented the cityrsquos diverse offeringsrdquo
Love Heart Project
WORDS BEN JORDAN
69 Engage Coexindd 69 24515 1149 am
70JUNE-JULY 2015
Engage
With many UNESCO-heritage listed sites and venues in the world to choose from one group chose the much revered West Lake in Hangzhou as the centrepiece for an event Some 90 guests from Canadarsquos York House School travelled to the picturesque destination for a cultural trip planned around a golf tournament
The guests arrived at Hangzhou Sofitel Westlake Hotel on the first day What awaited them was a lavish welcome cocktail and gala dinner set up at the Sky Garden with views of West Lake as its background
The next day was where the program truly began Guests were divided into two groups ndash the Golf group and Parents-Child group ndash according to what guests preferred The group for golf headed for a friendly tournament at Fuchun Resort Golf Club while the other enjoyed a spa session and a tea tasting ceremony The children spent time at Zoo Coffee a creative club located in a shopping mall where its unique set-up resembled a quiet forest wonderland with a myriad of wild animals
Guests then went for a boat ride over West Lake and watched a large landscape live performance created by three renowned directors ndash Zhang
WEST LAKE STORY
A TRIP PLANNED AROUND HANGZHOUrsquoS REVERED WEST LAKE TELLS OF THE DESTINATIONrsquoS RICH
CULTURE AND SCENIC STORIES
Yi Mou Wang Chao Ge and Fan Yue Guests visited the largest isle in West Lake which is called ldquoThree Pools Mirroring the Moonrdquo and covers an area of 6000 square metres The shadow of the isle the elegant garden and the scenic beauty combined makes the isle one of the top 10 West Lake attractions particularly popular during the Mid-Autumn Festival
The group also visited the ancient He Fang Street which has a profound history Consisting of the historical commercial civil and architectural culture of Hangzhou it is the best place
to get acquainted with the destination Groups also enjoyed the ldquoSong Cheng Eternal Loverdquo drama which is known as one of the more acclaimed shows in the world The performance describes the hardship of Liang Zhu ancients the magnificence of Song Palace the fierce battle of Yue Gu Jun the song of Liang Shan Bo and Zhu Ying Tai and the song of the white snake and Xu Xian These stories are told through a spectacular display of sound light and stage effects
70JUNE-JULY 2015
Sofitel Hangzhou Westlake Hotel
Golf tournament
70 Engage Hangzhouindd 70 24515 1149 am
71JUNE-JULY 2015
Engage
Aprilrsquos Wine Down Wednesday organised by ACI HR Solutions and Biz Events Asia gave guests the privilege of a first look at the new Club Lounge at Hotel
Jen Tanglin Singapore (formerly known as Traderrsquos Hotel at Cuscaden Road) Over 90 professionals from
the MICE travel tourism and hospitality sectors networked over drinks and a buffet spread with an
impressive display of sweet treats Guests also had the chance to look at guest rooms on the newly revamped
Club Floor The event was sponsored by Hotel Jen Tanglin Singapore and duetto
HAPPY SNAPS
FROM WINE DOWN
WEDNESDAY
71 Engage Hotel Jen WDWindd 71 24515 1149 am
72JUNE-JULY 2015
ćľŅǴŭƀ뼷āĶɽĄŗۍĉדĀϝĀŞ뼵ϾĀЌѠͱກĀěɁǟħކՠĀǚ뼶ĔȏϝĀŞ뼵ЌѠŠěɁǨͳȩĀĄqಌϾr뼷খأćӃɯӍЌѠ˖Ӫˡġ뼷ĉĶǨɶᅆŠڥĀďĄಌϾĀǃɩ뼷ƦϿĠě֏˺ॎӃɯģĝćĞƶѲʑħϢеǙҜಌϾɆԥ뼶ȁˤ뼷ĔĂʿāĶјǭŗqಌϾrǟħ٧Āǂʚ뼶
ľŅǴċʃ뼷āĶćĂȏοȢКɁʸˋˡʭĀʗˡĉՂNjȒŠğʑ뼷ɝŴĶƧħqಌϾrĪǭػ쨵ĖqಌϾrĴ뼷ƣźŴĶԒĞĖƇĬ쨵뼶ӗęĠĀĉĀƫĄ쨰qಌϾrźŴĶԒĞĖŕķ౯ĀЌѠŠԚċЌѠȞײ뼶ȆƻɝӍqۈिrǟħĂċŞҠƣźŴĶԒĞĖƇĬĴ뼷āĶǨīĖĀĄ쨰NJ뼵Ġʻ뼵Ljǥ뼵ݶиĀʇҌŠȱਢɁ뼶
ឧࡢ뼷ભȘʆĉˍĂĀۈिȢćᎴŐ뼷Ʀďě֏ˡĎĸ뼷ۈिŞҠஅƧĂԿԵĈवƺĀęኧ뼷ڇۃŎƼЍĀԄӪӃɯĉՂǡϰ뼶āĶȠƱ뼷ĔĂԿęĀ
ኧďĄࡒĀNJ뼶ȁˤ뼷āĶјǭŗလिNJۈǟħĔĂʿĀǚǦ뼷ŗĸdžفĀƄਬƺ뼶လف˧ǘdž뼷χƎǢĈԣŭĀ뼷ĄġŚŕƳĀهƞ뼷ԵĈqġŚσفƥيrĀݔ؆뼶அƧƜƚॸćॸĂɁƜƚĂƟ뼷фĘĀလفӲ˴ƄΡȸĠɹ뼵śĠɹ૨뼷ĝđħфĪҍ۵ӲĂśȥſƄᐻĀσ뼶ƄΡۈिŞҠƧƍͳ뼷ƄΡȺໆѲĈĠĬϵɘ뼷ۈि˧ăěģăˆϚȺNJĀ뼶
ćĔċˊʃ၅٧ƀ뼷źāĶĎĂŐΥҨqಌϾrĔċӛʚ뼷ĞĂĞǨͳȩĀĖЪĄƇĬ쨵Ⱥǰ뼷ಌϾ˄ăĂǭđᔐ쨱ಌϾģăĂǭ୨ăĻӍ뼶ŮđāĶҕċԳʇĞĂĞ뼷ȺǰāĶƲĐĝŀƜćಌϾƥġ쨰NJ뼵Ĵǎ뼵Ծ뼵ϔϙŠ뼷ĔĂȏŢāĎĸďĄಌϾ뼶ůķƜćȆĪ뼷ƓěŀƜġĀŇƂ뼷ŕȶđĀĄģđΓīΰĢŹ뼶ڒ
Ƿ୯փఔŨ쨗
ಌϾħˀ좄
ŭʃʃ
ǚтƂύĘʄӃɯٲ뼶ɑջ୯ѮąƬϢеϨȉʇĀ
ȶđȡ뼶
$KXGPVUۈि뼷KDVOſŚĂĀۈिϱǭɆ
$KXGPVUۈिĄŗĪƯĀě˴ӍϱǭЋƶɆ
ȱĈŪ
ɽৠ٧elbizeventsasiacom
௱ᅒ
Ѻᙕĉginabizeventsasiacom
ఫઽ
ৠ٧kristiebizeventsasiacom
72JUNE-JULY 2015
72 Chinese Editorial Lettersindd 72 24515 1150 am
73JUNE-JULY 2015
73MAY 2015
ƼЍ˗ՅЌѠ˥ʿಌϾЌѠˡϘċȞײʗ२ĉƯ뼷ħಌϾЌѠǭąƼĤĀԶѤ뼷ģǞơըdž˽ȞײŢƍͳಌϾӃDŽĀăגɸɾ뼶˗ՅЌѠ२ĉƯȜƍͳѲʹȉಌϾժΆʪʸćĂŐ뼷ƯʭѲʹҺʓа뼷ɡӴĀԜӍࠒΙĀ˝ՊƑħϭދ뼶ȮύNjęϙѲʹ+CEQDWEEKѲʹ˄ύʕᘶƋʕǟĀĻːࢬѱΙǝ뼷ĖƋʕďĀՒŞጣ뼷ǞĖƬԐԵ뼷ఁบጣ뼷৯χƯغĉ˴˖뼷ƲĂċժΆĝɩĖߙϜߝ뼶
ć˗ՅЌѠ२ĉƯĘ뼷ȜĈʈʞɩľߙϜাۋĀƯغĉ˴ΏDŽ˖Ӫ뼷ȺġಗĂǩDŽ؈ǂೀ뼵Ăǩೀ뼵Ăǩ˗Յਓĉ˴뼷ŗӍĂǩƼЍਓϢ˖Ӫǀȗ뼷ŴĶȜࡄħਓϢĘԭċȡĀ˖Ӫ뼶źƲʞऒĀਓϢʠߔಌϾӃDŽĀχ₈Ƭʇ뼶
ĤȀะɸľʞĎĢſŚʘ뼵96뼵չՍȓѣ뼵ՍၽݭDŽ뼵ଔӘݭDŽŠײĀӅśଋąύݔƬЌѠמćĤȀะऄЌѠঢ়ډЌťࢨƬЌѠݔDŽĀмȞॏě뼶ćॏěĘ뼷ڏˡߊͳȩˋśଋਓॏ˽מćƼЍĀŕĤмˡ뼶5ampŚܕߝĈՃȓѣ쨞ĤȀะ쨟ɽઠKUCڱӍěجƖҠӍūǕ쨣Ӄɯ뼵ƱůۈGGJCPԶФ뼷ˤơƜƚħęŝՇҜąĂċĻŗःˤιȸ뼵จęĉȱͶŠąݔƬЌѠŕĤƚяĀĂċݘČƯě뼶
73JUNE-JULY 2015
ɾϒǛТঢ়ЌѠמġŕęĀΪӃࢰȞײǛĎӽȜɘɾϒ⏜ࠑ뼶٩ʹćŭũˡ뼷⏜ࠑǛĎӽʇҌȜшĈǎϢӭ뼷˄ѲĈǚϗᤂːƶМĀěڱӍƜƚɁŞ뼷ಗƪċၰěढ़Šċěڱढ़뼶ˤơş֏ϝĄҬŅŭǛТঢ়ЌѠמȉ1TKGPVCN5GC8KNNCUCPFQVGNQORCP[VFڑ፴ৗڱćǘ⏜ࠑũѲ˟ȷǛĎӽЌѠŗĎĀԨĂċϝ뼶
क़Ś쨞OCTCӘЌѠӍʇҌ҈ثQVGNU4GUQTVU쨟ǘඳୌसӘራҠũѲĀ҈ثӘЌѠ쨞OCTC$CPIMQM쨟ć˥ūڏDŽąοȢКĀũˡ౯К뼶҈ثӘЌѠѲĈǎϢӭ뼵Ăċঢ়ډƄ˪േ౸뼵ĂŝʞǘljڝĀЌť뼵ĂċĐɒذƬʇħМƬĀƄჾКၰěढ़뼷ŗӍƪċĠβĨढ़뼶ĠβĨढ़ĀʋύරඌغŪ뼷ĻźӖĀĢƔʾϞɌʭ뼶ب
73 Chinese Sound Bitesindd 73 24515 430 pm
74JUNE-JULY 2015
ŊĈĉĻŗΞĘʄĄĂǝƄՃĻĨ뼵ĠĠӴĀŚęĝ뼶ȺۍĉדĀटĐę뼵ᇱЉĀΝբŠƍͳĀ϶ᇫሊş֏ĀŀƚໆѲȢĄġŚǀ뼶ȮϾĀʁĤҠ뼵ăߟĀĤĐŞઝǒҠĖōǩĀʋභ뼷ĘʄƄĴƄăćᄏƜƺŠŀƯ뼶
ĘʄĨŪħġŚě֏ˡĀȶ뼷פą؈ŠӃɯٲŢ˺ॎӃɯˡӪĀڇŠ؈ॸဩ뼷ԨĂĈϙʲɫĄˬιʘĀşТ뼷ȺˢϞవȘʆęΝ뼶ăΡǷȮċŚŝǝΝśşǡϰĘʄ뼷ĝĨڨǷŗŕŨĀĴǎĖТ뼶ĘʄӃɯٲŚӃɯਇɘǥːϵŀȩФ뼷ύǘĈŎԭħϔϙĀιʘ뼷ĘʄƲŭĝڇۃąƞęՏŚěڱӍ֏זĖĔƀڏDŽ뼷Ȇġďಗą(QTOWNCวݭġŚę˺ظ뼵ցЍ҈뼷ŗӍɩᕹϝĀĘʄŚĴظঌєŠĘʄŚǗΆ뼶
ϝĀŞϯȗȓѣӍƜƚॸȓѣXGPVU6TCXGNUKCƼЍჼƂɽǀȗCZCPVCUWYCPćă΅ǡŗ+ɮŝĀǻśଋąćĘʄڏDŽĀŚě˺Ӄɯűזě쨞+6JKPC쨟뼶Ŵćˈɩ$KXGPVUۈिਲ਼ɝĴȩФ뼷ĘʄćĔŭƀşŀąňęĀȻ뼷ƦؼĝĄŎᇫሊĀƶˋş֏뼶
qŢǘěغڱĎĸ뼷ĘʄĻĸԵĂНĈϙʲɫ뼷ƦؼąƄՃĻĨ뼶פąЌѠƥʋ뼷ĘʄŃĈňĠăǜՏĀɁŞŗӍԵĈȆŞɡĀբžŴĶ˝Պ뼶r
ěڱɁŞҤćĘʄĘʄшĈϿĠęՏě֏Ɂࢰ뼶ĘʄĤŚűז֏ƺĀŚڇۃġķďĄȺġĂċŕԵזӍƜƚɁࢰ뼷ƦؼģĄĠŭĎŚޱǫʕˡѩŞ뼶ĘʄȘűě֏ġķģĄڏěĀז֏ԨĂċډĀŚě֏ɁŞ뼷ƑĄڏѩĂȸ֏ěƂĀχџ˝Պ뼶ԨĂċџলĀɁŞĄĘʄŚěڱġķ뼶ĔċŗڏѩęՏŚěڱ뼵ԄӪΡƦʄʭʋĀěڱġķŞހŝݖઽͲġķ뼷ʁƶdž
Ęʄě֏ˡLjϋ˓ஸ
Ǘ˸뼷ȉʋභоŚӚ౨եȠʫ뼷ιʘѲƶϔŨຂ뼷ŞȗʞīĐћয뼶ěڱġķшĈĂċǚϗːƶМ뼷ĻગĉĀƄჾՏၰěढ़ŠċęŇăDž뼵ɧϜᰋࡊĀĠβĨěڱढ़뼷ߴĈŕϵɘĀƬڐͶՕӍǜཥѲ뼶ˤʋ뼷ěڱġķʭģѲɪĀʁƶեęЌѠ뼷шĈǎբҍϾϢӭ뼷ѲӍěڱԜӝ˖ӪमƼ뼷ĻӖՏĀěڱŠƜƚ뼶qrƼЍΡ뼵2ʠĉěӍͶԉěڱ뼵ljۈिş֏ݭDŽŭěŗӍġŚŭĘʄȘűěũDZȐၰĝćĔƀڏDŽ뼷˄ɩĖƶ뼶
ĘʄŕĤɁࢰ숯숯Śŝě֏ġķ쩑ӅNJǩ؆ħ0CVKQPCNZJKDKVKQPCPF
QPXGPVKQPGPVGT쨞5JCPIJCK쨟뼷Һ؆q0쨞5JCPIJCK쨟r쩓Āśƍ뼷ȜźϿĠۈƖŞҠĀതڌŢƋᓮƔ˫ɡ뼶Śŝě֏ġķύŚŝԄӪˌŠĘʄ؈ʸǟդӚ뼷ɽӚ౨ǚϗħоːƶМ뼷؆Șʆƥŕ뼶ě֏ġķшĈоːƶМĀبʭ֏ɁŠоːƶМĀبʋ֏Ɂ뼶بʭ֏ɁಗċęՏ֏ढ़Šċ٣ܪևŇĀ֏ढ़뼶ƲĂċęՏ֏ढ़ĀǚϗħːƶМ뼷ևŇĀ֏ढ़קːƶМ뼷խǫߴĻˢТ֏ढ़뼶ˤʋ뼷Śŝě֏ġķģѲĈċęŇăDžĀěڱढ़뼷ĻગĂχƁԮĉăDž뼶ǟħϝǡȘʆĘǚϗŕę뼵njːŕƬĀě֏ෞʸɆϝ뼷Śŝě֏ġķנמˀ뼵ઝǒ뼵Ԑߺ뼵ǘĂɆ뼷ŃѲĈѩȓ뼵Ԅˡġķ뼵ɪЌѠDžѲ뼶
Ĉqʁƶแrƥ؆ĀĘʄŗȺযĀęڇۃĀӃɯѺ۷ࡒNJЪጠŗӍՏĀŚě֏ƜƚǡĎڏѩ뼶
ǚтƂ
NJ졿ఫ
74-75 Chinese Cover Storyindd 74 24515 1150 am
75JUNE-JULY 2015
qύǘĈŎԭħϔϙĀιʘ뼷ĘʄƲŭĝڇۃąƞęՏŚěڱӍ֏זĖĔƀڏDŽ뼶r
ːĘʄӃɯٲŚӃɯਇɘǥ
ȞЌѠ뼶ĔŝЌѠŮĈǎϢӭ뼷Ӛ౨ǕǻύĂƁڝƬĀūǕݱɽˌ쨞Ӛǘŭͳ쨟ǨϐӚƦŪ뼶
ĻગĠǩਓϢ뼷ƦؼшĈۍĉٵґĀƬסĐɒذŠʕђĀϜٲ뼷ґʸˈƞՏĀƜƚ뼶ĀѲʹĄǘŗǡΟǼĀϜٲϐҜȥŪ뼷ƧȺŒŞ΄ąˈľŅȉλĎĀȗЯ뼷ŐଟĀŬǰƅ뼶
ԨĂċກĀɁŞקĄк˟뼶к˟ĄĂċמඵӭŠЌťǘĂɆĀ२ĉě˴உǒˌ뼷ŞƳĘʄĀġķŞь뼷ĄĂċʗŦȏˣߜĂċћ뼵뼵ΜĀˬǎ뼶ƜƚॸĻŗಶůĔƀĀˬǎǟħƜƚɁŞ뼷ŕґʸăɸľĉĀƜƚ뼶
ӃɯѺ۷ࡒĘʄшĈযĀ˥ͳΝNJЪጠŠ۵ĠΦࡡ뼷եϒĀՕNJȉŞĤɭɌĀĠƟNJȠઽʸ뼷ŪąĈĀʄ৫NJ뼶ʋභоŚӚ౨űז쨱ĈŎɸľŭĀġŚԽڄӚ౨ȉѲʹɧϜĀԽŠdžͳ΅ăෲĀΝᴂዣχƎঞĄȘʆɯϢĖĘʄĴĀκɯƥŞ뼶ʞǘᐤҠŠ༽ҠĈŎĀࡊŚĀƳߋӭӚ౨뼶ĔȏբžĝĄ˺ॎӃɯͱƜƚǡӍƜƚŶĀŕމŅ뼶
ͻĘʄŮĈŒѧǫԘĀեϒᆶŝԳŠƬďĻˢТĀसӆŠിӆĝĄڏѩě˺ӃɯĴăĻǸľĀӗމƥŞ뼶
ĤNjƄՃĘʄшĈϿĠڏѩęՏŚ֏זŠěڱĀɁŞ뼷Ʀ۵ĠĀϾӍԄӪЌѠģĝшĈϵɘ뼵मĀʗˡěڱѲ뼶ƜƚॸĞߜˣο˩ܪĀɁŞ뼷ĘʄȜĄĆĀŕՊ뼶˝މ
ƜƚॸăҨছ˝Պć06ĘʄڏѩĂɁϜЬƬݔĀ৫Ţ뼶ĔŝΪφĠŭષ۵ĠDŽˡę˺ĀஉǒˌȜ२ĉěǨ뼵ډԐढ़뼵Ќኃ뼵ঢ়ډфŠஉǒˌʪʸħĂɆ뼷ħƲĂʞĎਓǙҜǡǨλĈĀ৫ŢɆԥ뼶உǒˌԵĈĻગĉνӐКٮЌ৫Ţ뼷ͱĉၰěКĀˬǎ뼶ǩŚĀԐढ़ǂೀ)TCPV$TWPUGFGPŃĻħƜƚʔǻǭ˱뼷ŗӖਓϢĀˍ뼶06ĘʄɆƍĀĄћĂƄȕĀȞʞ뼵ՇҜƺŠџݔ뼷ŕґʸ
ćĔƀڏDŽĤмȞşҘě뼵Ĵল뼵ƜƚŶ৫ŢŗӍΡě뼶ǨŗŚōǩȞײƧʑӘϙ뼵ı҈뼵KOO[JQQ뼵ᅱᅧ뼵วѩŴĶĀƜƚ뼶ڏŠɲϜϙĝ˝ՊćĔƀݭ
АҔćĘʄϒʋභƳΟǼĤܪҠʭ뼷๗ŭĘʄȘűڏѩŞĀnjĴѲʹ
74-75 Chinese Cover Storyindd 75 24515 1151 am
76JUNE-JULY 2015
ТŪιͲĔٯĄƦͲȒĀƂ뼷ĻĄۍĉדኁĀĄЌѠӍӃɯ˖ӪˡĀߊӿϰϰఆĨƚȡ뼷ŊĨӍĴŢϢеɘDŽڥɘ뼶뺭
ćǗŔɫ뼵55뼵ȖŠ)EJCVDžǗŔʘԭħşТĀƎĐ뼷ĉȉĉƥǎĀˈਜঞĄӚӐŠάȱͶŕȶđĀƶК뼶Ţǘߊĉ˴Ďĸ뼷ĈąĔȏǗŔʘĀৗՎ뼷ŢϢеɘDŽɘďȻīΜƦͲڏ뼶Ļ뼷ďϝǡĀŰߧƦҶ뼷ЌѠӍӃɯ˖ӪˡĀߊӿڥఆĨƚȡ뼷ŊĨӍĴŢϢеɘDŽٯɘ뼶뺭뺭
२ĉϢе˖ӪĄࢨˡŪβĀȱਢ뼷ਯȺĄćЌѠ˖Ӫˡ뼶ĂŝśɡĀЌѠκΓīƧźĢŹǜതڌŢƋҠŒũĎ뼷ąĢŹŠതćɳ뼷ĈĠɹ쨵ňĠĴȊ뼷ࡍהŢƋĀڌćϢе˖ӪĔċցΆĘ뼷ЌѠߊӿТăĖЌѠćܦΰɌʐਓϢŦƟĀnjː뼶
ͱϿߊĉ˴ˆ˽ɝĂɝĢŹĔċɝʚ쨰ϢеěǂƚȜŀNjιƈāĀʅȁĄƇĬ쨵ȺǰďĄǥʿĀӷݦȱͶŠϢеĀฑࡄʇ뼶ĂҶŗકƥ뼷ЌѠߊӿƙĀĄqӚӐȱͶrĀŀNj뼷ƦăĄڙᆃĀˈ˱뼶
ljĂċߩղϰϰĄŕՋĀ뼶ƜƚغͱϿĄȁħԚċЌѠȞײ뼵ЌѠĀŞžͱȁЌѠǔɘDŽջĤDžʅȁŢԚĂŝЌѠмŀ뼷ȚЌѠߊӿĈޡȉĔǩದćϢеԒͶ뼷ũ˧ȉŴĶӚӐʸǟȱͶ뼶ȚНʥ쨰ăĻŮʘľǗŔɫͱҽƱĎȉϢеӚӐʸǟȱͶ뼶
ſŚʘěڱȉƜƚŭƼЍěڱ٩ԏ뼷ۈिȜҬφڇʠԄӪӃɯɁ뼷ƦԄӪƜƚȜભŕęˌŒ뼶ȁˤ뼷ĞđćതڌպݰĀě֏ˡġŒĂᤋ뼷ЌѠďκӚӐĂжƬΙ뼵ƬвĀߊӿ뼶
ӍĴŢϢеɘDŽɘĄȌīϢеŕĈвĀƶʑ뼶эɘăȚȩФߊĉ˴ŢϢеŠĔඐŀNjĀȶ˸뼷ģĄƬߊĨƺĀƶʑ뼶ĴǎĄȱਢ뼶ȮŕŶĂơȉϢеԒͶĖĪĂơĀɘăˆ˽ɸľċŇĴ뼶ŚʠϵϢеɆԥϯȗශઆȓѣ49QTNFYKFG˥ʿŢۈƖŞҠě֏ˡɘDŽąĂЬз뼷ʪưФĈĀದćϢеĈߊӿȉŴĶɘ쨱ˤʋ뼷ɸľĀߊĉ˴ΞħŮđŴĶιďΚȥŪӪ뼶ĔċƄࡢħۈƖҠĀߊˌǀȗژąܔѧ쨗
ȁˤ뼷ħąŕęՃʇŞƬߊƯě뼷˄ϢеɘĈвॼ뼷κƙĖŗĪڨǴž쨰s đĈࡄNjŠƱķ뼶ǚŢϢеđϭࡄ
Nj뼷ਯȺĄćƸĀľԘġ뼷ϢеňͲďĨƴśĆĄśǘŬķͱĄȩǚˆޚƦǢ뼶ǞĎ뼷ĈƱķƷĨϢеƱ˖뼷ĂϢеƱ˖뼷ĆŪβĀǴĢƔďƬ뼶߀
s ĠɝũǽКʚϝ뼷˄ɑϢеȀŗĸdž뼶ĔĄĂƞڇϢеϨȉƸĀƤƶʑ뼶ĻŗȮqħƇĬr뼵qƧڒr뼵qƇĬr뼵qɑĆffɑгār뼵qĆĀğʑƧrDžɝƶКũ˧뼶
s ĞѩʑdžɃϢеĀѢˆ뼶ϢеƫĆĀɝʚŶ뼷ăđŮĄӕҢćŦƀ뼷ɝȠȱĀɝʚ뼷ĔƟĆĈĻĨȌīϢеŊĈĞĖĀʋĀƱʜ뼷ģĻŗӚӐŐϢеŢĆĀƱķ뼶
s ыħϢеԵĈҲĀʋ˖Ӫ뼶ϔĄҺ˱ĀȅѮѲʹ˖ӪģӖ
ŗźϢеƴīĆňķ뼷ĨdžɃŴĶĀ뼷ȮƦźŴĶŢĆмŀČƗ뼶
s źϢеƢƅĆdžɃŴĶĀ뼶ěڱĉ˴ƼƔdžɃŴĶߊĝЏʫغĀ뼶ȁˤ뼷ժዓȴ뼷ăđǙᛃ뼷ģăđߣŎǟśѢˆ뼶ȮĆĀɝŠɽʪ뼷ϢеĨѿʓƢƅĆĄdžɃŴĶƥǡǨĸĀƸ뼷ƦؼģěźŴĶƴīĆňժķŠůķ뼶
ʘľȉϢеƥǎĀˈਜŠӍĴĀɘ뼷ăȚĻŗźĆŨэТŪιͲ뼷ƑȶđĀĄĻŗƬĆĀߊĨƺŠϢеĀƫǼ߀뼶
JTKUVKPG)COCTTCĄ49QTNFYKFGɽઠ뼶49QTNFYKFGĄĂؽƖҠۈŝŚʠϵĀϢеɆԥϯȗශઆȓѣ뼷шĈο˩ࡒĀě֏ǀԥ뼶˽ȓѣĪĀۈƖҠӿʗɠħϢеǭȉě֏ȠȱĀјƶ뼶٩ƢނŰ뼷ɑˢˈȉJTKUVKPGԒͶ뼶Ǘ쨰EJTKUVKPGICOCTTCNTCYQTNFYKFGEQO뺭
76JUNE-JULY 2015
qɘăȚȩФߊĉ˴ŢϢеŠĔඐŀNjĀȶ˸뼷ģĄƬߊĨƺĀƶʑ뼶ĴǎĄȱਢ뼶ȮŕŶĂơȉϢеԒͶĖĪĂơĀɘăˆ˽ɸľċ
ŇĴ뼶rCHRISTINE GAMARRA
LRA WorldwideɽઠؽƖҠۈ
ƢԺ
76 Chinese Knowledgeindd 76 24515 1153 am
IBC IBTM China ADindd 50 13515 833 pm
ಌϾ٧
7 Sabah Tourism Board ADindd 7 24515 1235 pm
9JUNE-JULY 2015
AMITE RETURNS FOR THE SECOND YEARSingapore MICE Forum (SMF)
2015 is bringing back the Asia
Meeting amp Incentive Travel
Exchange (AMITE) this year a
hosted buyer programme that
connects Asia-based suppliers
with thoroughly vetted buyers
from Europe North America
and for the first time Asia
Pacific The inaugural AMITE
last year delivered 21 buyers
representing USD236 million in
business event contracts from
European and North American
countries and 18 suppliers from
eight Asian countries Held
from June 29 to July 3 2015 at
the Sands Expo amp Convention
Centre SMF 2015 is expected
to welcome 750 business event
professionals suppliers and 550
students to address skills and
knowledge gaps in the industry
through networking and training
workshops
JAPAN The Tokyo Convention amp Visitors
Bureau (TCVB) has won the bid for
the 12th Asia Pacific Symposium
on Cochlear Implant and Related
Sciences (APSCI 2019) The win marks
the first time this symposium will be
held in Tokyo and the third time in
Japan following the one held in Osaka
in 2001 and Kyoto in 1996 Over 800
doctors and scientists including 600
overseas delegates will converge in
Tokyo to attend the symposium on
November 5 ndash 8 2019 at Keio Plaza
Hotel Tokyo Prof T Yamasoba from
AUSTRALIAThe Victorian State Government has
announced an investment of up to
AUD210 million (USD168 million) for the
expansion of Melbourne Convention
and Exhibition Centre (MCEC) in the
2015 ndash 2016 State Budget MCECrsquos
activities contribute AUD580 million
to the economy annually and has
exceeded expectations following the
Victorian State Governmentrsquos previous
investment to build the new convention
centre in 2009 The completion of
MCECrsquos expansion is expected to result
in an additional 74000 international
visitors annually creating hundreds
of jobs and providing an estimated
AUD167 million boost to the economy
The Victorian State Government will
work with Plenary and their partners
to negotiate and finalise the proposed
expansion master plan and reveal its
details in the coming months
the University of Tokyo highlights that
the bid owes its win to the continuing
scientific contribution of Japanese
specialists to the Cochlear Implant
(CI) field and from lessons learnt
after their last bid loss in 2013 The
Tokyo Metropolitan Government and
TCVB lent a hand by providing support
letters from the Governor of Tokyo
and TCVB Chairman and assisting
with bid papers
FROM THE
BUREAUX
9 Taking the Leadindd 9 24515 1133 am
10JUNE-JULY 2015
Are messaging apps the future of social media Social mobile messaging apps such as WeChat Line Kakao Talk Viber and Whatsapp are fast becoming popular in offering services such as news and information gaming and payment
Source The World Bank Group News
Marriott launches events-specific website
wwwmeetingsimaginedcom is an innovative Pinterest-
like site that is also available as an app providing ideas
and inspiration for all types of events
The National Geographic has chosen 24 unique boutique hotels across six continents to be in its new luxury hotel collection one of which is the Kasbah Du Toubkal located in the snow-capped High Atlas Mountains in Morocco
10-11 Webspaceindd 10 24515 424 pm
Alison Taylor fulfils her dreamsStarwoodrsquos senior vice-president of sales heads to the US
What you missed online onWWWBIZEVENTSASIACOM
Singapore extends visa for Chinese nationalsThe validity of these Multiple Journey Visas (MJVs) extends to a maximum of 10 years
10-11 Webspaceindd 11 24515 1134 am
12JUNE-JULY 2015
CoverStory
One cannot deny the prowess of Shanghai as a global city As a clear representation of Chinarsquos booming economy its impressive cityscape of skyscrapers and modern infrastructure presents a platform of boundless economic and business opportunities From the bustling Pudong district and the sleepless Xintiandi entertainment district to the renowned waterfront promenade Bund Shanghai is one of the most dynamic cities with no end to experiences
Shanghai continues to perform exceptionally in business events in huge part due to frequent and direct air accessibility from other major cities in the world According to Patrick Chen deputy director of Shanghai Municipal Tourism Administration this convenience makes it effortless for Shanghai to attract prominent events that see visitors pouring in from different parts of the world These include sporting events such as the Formula 1 UBS Chinese Grand Prix and Longines Global Champion Tour as well as the revered Shanghai Fashion Week and the Shanghai International Film Festival
Max Jantasuwan global managing director of destination management company and event company Events Travel Asia was recently in Shanghai earlier this year as a hosted buyer of ITampCM China a business events trade show that takes place each year as part of Shanghai Business Events Weekrsquos strong line-up of programmes Commenting on his experience he shared with Biz Events Asia that Shanghai has changed a lot in the past five years in a good way
SHANGHAI SURGES ONWORDS KRISTIE THONG
ldquoShanghai continues to offer a lot to event planners It is very accessible has opportunities for off-site events and has many local attractionsrdquo Jantasuwan said
ALL THE SPACE IN THE WORLDFrom the steadfast Shanghai New International Expo Center that has hosted the Motor Show for years to the Shanghai World EXPO Exhibition amp Convention Center situated in the city centre large-scale exhibition and convention venues are aplenty in Shanghai The Shanghai International
Convention Center is a venue that has attracted large-scale international conferences and business forums due to its integrated hospitality offering Situated in the heart of Shanghairsquos financial and trade zone Lujiazui and adjacent to the ironic Oriental Pearl TV Tower it offers a five-star hotel with 273 river-view rooms and suites on top of extensive event facilities With a total capacity of 3000 guests through a 4400 sq m pillar-less grand ballroom and 30 multi-functional conference halls it is no surprise the venue has attracted noteworthy events such as the Fortune Global Forum APEC Leadersrsquo Summit the 35th Asian Development
THE CHINESE CITY NAMED ldquoPARIS OF THE EASTrdquo CONTINUES TO ATTRACT BUSINESS EVENTS AS IT GROWS IN ECONOMIC STATURE AND PROMINENCE WHILE REMAINING TRUE TO CULTURE AND INNOVATION
12-14 Cover Storyindd 12 24515 1134 am
13JUNE-JULY 2015
Zhujiajiao ancient water town
Yuyuan Gardens
ldquoShanghai continues to offer a lot to event planners It is very accessible has opportunities for off-site events and
has many local attractionsrdquo
MAX JANTASUWANManaging DirectorEvents Travel Asia
Bank Council Annual Meeting and the welcome dinner of EXPO 2010
One of its newest venue additions may soon overshadow several competitors in the Asia Pacific market The National Exhibition and Convention Center (NECC) has already attracted much hype within both the domestic and international marketplace calling itself the worldrsquos largest exhibition venue Co-built by the Ministry of Commerce of China and the Shanghai Municipal Government NECC offers 500000 sq m of exhibition space with 400000 sq m indoors and 100000 sq m of outdoor display areas The indoor exhibition space includes 13 large exhibition halls each spanning 28800 sq m as well as three smaller 10000-sq m halls ndash all of which are directly accessible by freight carriers It also has over 60 meeting rooms of different sizes with seating capacities ranging from less than a hundred people to three thousand attendees each NECC is a multi-purpose facility offering more than exhibition and meeting facilities it is supported by a commercial centre three office buildings a five-star hotel conference services as well as international cuisine options and entertainment
OUT OF THE BOXShanghai has a healthy number of exhibition and convention venues and also a plethora of luxury and business hotels that offer impressive and well-utilised event facilities However event planners looking for the unconventional will not have their ideas stifled in Shanghai
Event planners can consider a space like M1NT which is a modern-day members club for classy clientele With a combined offering of a destination restaurant cocktail lounge bar roof terrace and night club it can host cocktail parties of up to 600 guests or
12-14 Cover Storyindd 13 24515 1134 am
14JUNE-JULY 2015
Shanghai Maglev Train Waterhouse Nanjing Road
On the Bund
sit-down dinners of 160 guests Event organisers can opt for food prepared by in-house M1NT chef Grant Brunseden M1NT has hosted and catered for a wide variety of events offering a chic touch to product launches fashion shows training and seminars and after-parties Some brands that have used M1NT for events include Ferrari Hermes Jimmy Choo Chopard UBS and Bvlgari
Situated east of Shanghairsquos old town is The Waterhouse at South Bund which consists of a 19-room boutique hotel and an event warehouse Located in the vicinity of the 2010 World Expo site and next to The Cool Docks cultural hotspot the venue has a disorienting yet refreshing design that charms planners in search of something out of the ordinary
The event venue is a pillar-less multi-purpose space converted from a former warehouse Evoking the buildingrsquos industrial roots the 743-sq m warehouse has a double-storey
ceiling and can be easily reconfigured to cater for all kinds of events and formats It can take up to 800 guests for cocktail parties or 500 guests for banquets
Anyone looking for an exclusive but sophisticated space in the heart of old Shanghai can consider Yong Fu Seventeen A members-only club housed in a private whiskey and cigars bar complete with parquet wooden flooring and comfortable green leather armchairs Yong Fu Seventeen can be hired for events of up to 100 guests with the choice of in-house or external caterers On other days it hosts regular whiskey and cigar tastings vertical wine tastings or oysters and champagne evenings
THE SHOW GOES ONWhile the merits are endless as a global city a metropolis that stays true to its roots is one that visitors return to time and again Shanghai retains its history and culture in landmarks such as the 400-year-old Yuyuan Garden the French Concession Region featuring old European buildings in Luwan and Xuhui and the renowned taoist Chenghuang Temple (also called Yi temple) This culture works as a hook for pre- or post-conference tours or incentive travel programmes Groups can visit medieval water towns such as Zhujiajiao located just 50 minutes away from the city centre by bus or take the maglev high-speed magnetic levitation train to Hangzhou or Suzhou
Oscar Cerezales chief operating officer of Asia Pacific for MCI weighs in
Shanghai has a combination of three pillars 1 It enhances relevant business exchange opportunities 2 It has a consolidated industry community 3 It has a leading positioning in market segments such as
finance real estate healthcare logistics and innovation
WHAT MAKES THE CITY OF SHANGHAI UNIQUE
12-14 Cover Storyindd 14 24515 1134 am
15 Hyatt Westin ADindd 15 19515 751 pm
16JUNE-JULY 2015
Mercato Starling
MERCATO Mercato is an Italian restaurant from three Michelin-starred Chef Jean-Georges Vongerichten Located on the sixth floor of Three on the Bund it boasts stylish rustic surrounds with reclaimed wood and warm leather tones exuding familiarity and a sensual feeling of comfort Looking out of the tall glass windows one will immediately feel directly in the heart of a vibrant city but away from the bustling crowds Famous for its seafood house-made pastas and wood-fired pizzas dishes are presented family style allowing for sharing and sampling a bit of everything Our personal favourite is the spicy salami ricotta cheese and broccolini pizza Mercato can also be booked for intimate dinner events with a separate function menu available
STARLINGStepping into Starling can feel like you are being teleported to Southeast Asia Just down the street from Four Seasons Hotel on Taixing Lu the pub evokes a colonial era through huge retro fans soft lighting and quaint birdcages If you are living in Southeast Asia and need some convincing to check out this joint let the cocktail menu wow you with its rum or gin-based concoctions that consist of spices and tropical flavours found in Southeast Asia One of the must-try cocktails is the spicy Tom Yum Colada made with coconut milk pineapple and lime juice The Pandan Collins and Roasted Pineapple Old-Fashioned are also some interesting options These drinks can be accompanied by familiar tastes such as laksa mango sticky rice or beef rendang ndash courtesy of Malaysian chef Brian Tan
TIAN ZI FANG (ॵŔᇇ)This artistic district is a labyrinth of alleys filled with cafes art galleries art deacutecor apartment blocks and craft stores within the area known as the French Concession Spend some time in some of the art galleries or take a stroll in the elegant French Concession itself ndash a 10 square-kilometre district with old residential buildings and heritage hotels and edifices
MAKE TIME COUNT IN SHANGHAIDO YOU HAVE SOME TIME TO SPARE OR A CHANCE TO MAKE USE OF CHINArsquoS 72-HOUR VISA FREE TRANSIT POLICY WE POINT OUT SOME INTERESTING FINDS IN THE GLOBAL CITY THAT MIGHT BE WORTH YOUR TIME
Tian Zi Fang
16JUNE-JULY 2015
16 Shanghai extendedindd 16 24515 1200 pm
19-20 Sheraton ADindd 19 13515 857 pm
amp
0
lt
amp0
0lt
amplt
amp0lt
19-20 Sheraton ADindd 20 13515 857 pm
21 Macao Economic Services ADindd 21 13515 759 pm
22JUNE-JULY 2015
THE LUXURY
ISSUEWE LOOK AT
WHAT LUXURY
MEANS WHEN
GIVEN OUR OWN
INTERPRETATIONS
TheLuxuryIssue
WORDS EL KWANG
KRISTIE THONG
GINA SIN
22JUNE-JULY 2015
Itrsquos common knowledge that the
demand for upmarket or exclusive
experiences increases as Asia
becomes more affluent The growth
of economies see many corporate
companies rewarding high-achieving
employees in the form of top-notch
luxurious experiences And as a larger
and younger demographic worldwide
becomes richer products and services
work harder to find ways to attract
the elite in an increasingly saturated
market
Proving luxury incentive travel
continues to be in demand
Luxperience a three-day event that
aims to be the platform for luxury and
experiential travel in the Australasia
and Pacific region has seen continued
growth The success of the show has
prompted organisers to include a new
program within Luxperience tailored for
business events this year Event buyers
will be able to identify new opportunities
within the luxury travel industry for
incentives or exclusive events while
exhibitors will have a bigger platform
to provide innovative solutions for
meetings and events
Event planners specialising in luxury
experiences are now looking beyond
luxury products Clients are asking for
unique money-cannot-buy experiences
Many of us consider luxury to be in the
form of expensive items and exclusive
retreats while others believe it can
be the simpler intrinsic things in life
that are often overlooked However
we choose to define it one quote by
Karoline Huber of IWC Schaffhausen
(published by Boyden Global Executive
Search) sums it up well ldquoLuxury is
based on emotion and it is people who
create emotional differencesrdquo
22-33 Luxury Issueindd 22 24515 1137 am
23JUNE-JULY 2015
TheLuxuryIssue
OSAKA ndash
JAPANrsquoS SECOND
LARGEST CITYCurate a stellar city adventure in
Osaka and check the next residential
conference or incentive into the 160-
room St Regis Osaka Located on
Midosuji Avenue the Ginza of Osaka
where luxury international fashion
labels reside the purpose-built
five-year-old hotel is the epitome of
luxury Ease delegates into the hotel
with its signature afternoon tea or a
rejuvenating treatment in the Iridium
Spa featuring Sothys Paris
Witness the daily champagne ritual
held in the outdoor Zen garden adjacent
to the lobby on the 12th floor before
heading to The St Regis bar for a glass
of Shogun Mary the hotelrsquos concoction
of the Bloody Mary cocktailThe
THE LUXURY OF CULTURE BRINGING THE BEST OF TWO JAPANESE
LUXURY INCENTIVE CITIES THROUGH THE
CONDUIT OF CULTURAL EXPERIENCES
WORDS EL KWANG
welcome reception can either be held
in the 210 sq m Astor Ballroom or in
Italian restaurant La Veduta or French
bistro Rue drsquoOr Start the next day with
an official meeting agenda in the Astor
Ballroom which also has optional
breakout spaces in the four meeting
suites on the dedicated events floor
With its easy access team-building
activities are in abundance Visit the
190-year-old Kuromon Ichiba Market
for arguably one of the best Japanese
food and seafood in Osaka Another
fun activity for all ages is a visit to
the Momofuku Ando Instant Ramen
Museum where delegates get to
understand the history behind this
post-WWII invention try their hands at
making it and design their own ldquocup
noodlerdquo Those keen to learn more
about the Japanese culture can take a
private behind-the-scenes tour of the
Yamamoto Noh Theater built in 1921
Planners can have the option of having
performers hold coaching sessions
for delegates on the actual performing
stage The art form has been recognised
as a Japanese intangible heritage
in 2006
End the program in Kyoto with some of
the cityrsquos best retail shopping before
bringing delegates to Kyoto for more
cultural elements
The Astor Ballroom of The St Regis Osaka The Library Suite Meeting Room
ldquoAt both The St Regis Osaka and
Suiran The Luxury Collection
Kyoto we believe in assisting our
clients in curating memorable and
experiences that are unique to our
brands The Luxury Collection is
about travellers collecting local
and authentic experiences Let our
hotels be your guiderdquo
FAY-LINN YEOHBrand Director
The St Regis and The Luxury Collection Food amp
Beverage Marketing Asia Pacific
Starwood Hotels amp Resorts Worldwide Inc
23JUNE-JULY 2015
22-33 Luxury Issueindd 23 24515 1137 am
24JUNE-JULY 2015
Suiran a Luxury Collection Hotel Kyoto
HISTORIC KYOTOThere are many forms of relaxation and recovery in the world of luxurious experiences Some prefer retail therapy while others opt for a digital detox by staying in a luxury hotel or resort Embracing and experiencing the traditional Japanese culture and historic sites may reap benefits beyond soul searching Its cultural myths and spiritual integrity continue to distract global visitors from their day-to-day worries a true time out in Kyoto whilst stepping back in time
A 13-minute bullet train ride takes you from the buzzing city centre of Osaka to historic Kyoto the former capital of Japan for 1200 years According to the Kyoto Convention Bureau the ancient city is the cultural heart of Japan It has 17 UNESCO World Heritage Sites on a cityscape dominated by 2000 temples and shrines
SUIRAN A BRAND NEW BREATHING SPACE On the vibrant side of the Hozu River resides the brand new Suiran a Luxury Hotel Collection Kyoto As the first luxury collection hotel in Japan this hotel is perfect for exclusive management retreats or complete hotel book-outs Upon entering the main gates of the 39-room hotel a purposefully-laid footpath leads you on a tranquil trek through a Saryo Hassui cafeacute overlooking the river and misty Arashiyama hills and the hotelrsquos enchanting garden before bringing you to the hotel reception
Off the main reception desk is a 100-sq m Akane function room perfect for intimate welcome dinners of up to 48 guests Enjoy an authentic Geisha performance one of Japanrsquos indigenous wonders Unfulfilled meeting agendas or higher-level business planning can be carried out
in the unobtrusive meeting room or in the smaller 18-sq m Shogetsu room a less formal traditional Japanese setting that comes with its own bathroom and outdoor garden
The luxurious and spacious guest rooms were designed with traditional motifs such as the culturally significant cherry blossom hues in spring and the lush verdure in summer The carpet is a reflection of moonlight ripples on the Hozu River The superior rooms on the upper levels offer views overlooking the hotelrsquos foregrounds and its peaceful mountain and river surrounds whilst the ground floor Yuzunoha deluxe terraces consist of outdoor air baths (onsen) complete with retractable private screen doors for a soak under the healing sun
RECOVERY THROUGH THE ARASHIYAMA CULTURAL HUB The hotelrsquos concierge can assist in designing a customised menu in the hotelrsquos Kyo-Suiran restaurant (a restored building from its 1899 version) or an indigenous exploration of the Arashiyama village located near the hotel Engage the strength of the young and energetic team of ldquoJinrikishardquo which are beautifully-
24JUNE-JULY 2015
Sight-seeing on Jinrikisha
A dish from Kyo-Suiran Restaurant Authentic Geisha performance in Akane function room
22-33 Luxury Issueindd 24 24515 1137 am
25JUNE-JULY 2015
designed small two-wheeled rickshaws and embark on a tour of famous Kyoto landmarks surrounding the hotel Cross the Togetsu (crossing moon) Bridge and visit the Tenryu-ji Zen Temple established in 1339 by shogun Ashikaga Takauji in memory of Emperor Go-Daigo Existing buildings were restored to their closest originals after having gone through eight fires centred by a Zen garden displaying the balance of Yin (rocks) and Yang (water)
The hotel can work with the temple to organise activities such as meditation and hand-copying of sutras This is certainly a place to recharge and restore inner harmony after a productive conference in Osaka Equally wondrous is a Jinrikisha ride around the Arashiyama Bamboo Grove which is a popular site for photography The fresh air along with the staggering height and intense green hues of the bamboo makes one feel that all troubles will eventually come to an end
EXPLORING FURTHERVenture further into other parts of Kyoto Check out the must-see Fushimi Inari Taisha a Shinto shrine dedicated to the gods of rice and sake famous for its two-hour hiking path through the Senbon Torii shrine gates outlined by red overarching frames and fox
sculptures holding a key in the mouths for the rice granary
Head over to Gion district and let your imagination go back in time as your stroll through the alleys of old tea houses some of which are now converted into stylish restaurants and retail shops like Leica As Gion is known as the geisha district it is not uncommon to see Geiko (professional geisha) and Maiko (apprentice) throughout the day There is a large variety of retail shops selling Japanese incense tea and arts and crafts such as ldquokanzashirdquo an ornamental hairpin Rest your feet while indulging in an epicurean experience at the Shimogamo Saryo restaurant set in a
traditional Japanese house since 1856 Post-dinner head for some Japanese sake tasting at Machiya in Gion
BEFORE FAREWELLBid farewell to Kyoto on a high note by planning a series of cultural team-building activities with the Suiran hotelrsquos concierge Team members can embark on a traditional Kyoto sweet-making (Kyo-Gashi) activity conducted by 260-year-old family business Tawaraya Yoshitomi or try Ikebana the age-old Japanese art of flower arrangements End the team-building activities with a traditional tea ceremony and learn how to receive and appreciate a cup of tea in the hotel garden
Team bonding is a crucial component of incentive trips Asians culturally bond over meals Consider organising nightly supper sessions of Japanese Ramen where delegates get to try and compare ramen from different ramen shops Or drive a ldquobest ramen eatingrdquo photo competition through social media channels
RAMEN BONDING
Arashiyama Bamboo Grove
Traditional tea ceremony
25JUNE-JULY 2015
Kyo-Gashi making Sake tasting
Superior King Room at Suiran
22-33 Luxury Issueindd 25 24515 1138 am
26JUNE-JULY 2015
Do you believe there are moments when we can feel the physical halt of time Moments where the rush of everyday life and work commitments take a backseat giving in entirely to a view or feeling so mesmerising it overwhelms you Moments where personal problems cease to matter albeit for a brief moment for the magnitude of your problems feels insignificant in comparison
For me it took standing at the West end of Angkor in Siem Reap and taking in the view of Angkor Wat in its full glory A sharp intake of breath as I marvelled at the workmanship of the intricate Khmer architectural carvings on the walls and pillars constructed in a century that did not have the tools and technology we have today Like all tourists in Siem Reap visiting Angkor Wat was one of the first things on the list Leak the helpful guide assigned by DMC Asia Expeditions explained that Angkor Wat is only one of the many religious monuments in the Angkor area a huge archaeological park that spans 400 square kilometres It comprises a hefty number of remains of the different capitals of the Khmer Empire from the ninth to the 15th century Once a Hindu and later a
Buddhist temple Angkor Wat was built in the 12th century and remains as the only religious centre in the area
After emerging from an extensive brand transformation from micenet ASIA to Biz Events Asia that left us excited satisfied but mentally drained I jumped at the opportunity of visiting Siem Reap in Cambodia a place I knew close to nothing about Siem Reap may be an emerging destination but it is already filled with tourists due to its rich line of historic and religious artefacts The best jobs locals can have in Siem Reap are the ones directly fuelled by tourism ndash as tour guides and in hospitality The high proficiency of the English language spoken everywhere is also a true sign of a thriving tourist destination in Southeast Asia
TheLuxuryIssue
THE LUXURY OF TIME
RETRIEVE LOST TIME AND ALLOW FOR TRUE INCENTIVE CONNECTIONS
THROUGH THE HISTORICAL BEAUTY OF SIEM REAP
WORDS KRISTIE THONG
Ta Prohm
26JUNE-JULY 2015
22-33 Luxury Issueindd 26 24515 1138 am
27JUNE-JULY 2015
27
LE MERIDIEN ANGKOR Despite the lack of existing MICE
infrastructure Siem Reap remains a
viable option for meetings and incentive
programs with its can-do attitude
These are the sentiments of Dennis
Kam director of sales and marketing
at Le Meridien Angkor He shares that
the hotel hosts up to four international
corporate groups a month of which
most come from Singapore China and
Thailand Besides the 200-guest Tara
Ballroom the hotel has an impressive
and well-landscaped garden that works
well for al fresco cocktail parties and
gala dinners of over 1000 guests The
lobby can also be easily taken over and
transformed to the requirements of
the event organiser A popular choice
is having a dinner hosted at a temple
where the hotel has hosted smaller
groups of under 100 guests at the
Kraven temple complete with stunning
lights and warrior dancers
ASIA EXPEDITIONSIn an exotic destination like Siem
Reap it takes a trustable destination
management company to ensure
everything goes according to plan I had
a guide who would go the extra mile to
accommodate any last-minute changes
and knew exactly where to take me
when I asked for something out of the
norm or local Apart from Cambodia
Asia Expeditions has a presence in
Myanmar Laos and Vietnam
SHINTA MANI FOUNDATIONSiem Reap is an ideal destination for
corporate groups looking for a cultural
incentive experience with a strong
CSR element Hiring the local Phare
Circus troupe for an event allows
groups to tick off their CSR KPIs Many
hotels also work with non-government
organisations that help support the local
community ndash be it through education
training or employment The Shinta
Mani Foundation is a registered local
NGO that focuses on three core areas
education small business start-ups and
health care On top of donations USD 5
from a nightrsquos room rate at the luxury
boutique Shinta Mani Club or Resort is
donated directly to the foundation
AN INCENTIVE OUT OF SIEM REAP
The same feeling of time stopping was
experienced through the hours spent
exploring sites such as Bayon Temple
and the ruins of Ta Prohm ndash a temple
made famous by Angelina Jolie in Tomb
Raider We also headed up to the Kulen
Mountain which is not just a popular
tourist site but where many locals visit
during the weekends to relax or swim
under the waterfall
In a beautiful destination like Siem
Reap we are naturally inclined to
switch off making connecting with
onersquos self possible It is where the 24
hours in a day pass seemingly slower
as though the seconds match the pace
of a calmer beating heart Without the
usual modern worries it also motivates
incentive delegates to truly connect
with each other making incentive
programs worth every penny spent
View of Angkor Thom Temple Angkor Wat
Banquet dinner at Kravan Temple
27JUNE-JULY 2015
22-33 Luxury Issueindd 27 24515 1138 am
28JUNE-JULY 2015
Depending on perspectives luxury
can mean catering to an upmarket
audience or simply having the luxury of
space and time and a chance to take a
breather and relax We learnt recently
that Singapore-based Saakalya Travel
is unique in the way that it provides
these luxurious simplicities to busy
professionals away from the bustling
and sometimes chaotic cities to some
of the most beautiful and culturally-rich
destinations in Southeast Asia
The duration of the trips is kept short
and hosted during the weekends so that
they do not eat into the limited time of
busy professionals but yet sufficient
in providing a deeply refreshing and
rejuvenating experience Luxury is what
enriches us be it physically mentally
or spiritually Its value can be found in something true and pure whether that
is attributing significance to the time
and dedication spent on hand-crafting
deacutecor as with the Saakalya Collection
or indulging in beautiful open spaces
of scenery The concept of luxury is a
wholly personal perception
Travel experiences at Saakalya are
centred on somewhere new and
something different Bali is the current
destination that Saakalya explores
with access to a richer variety of
areas and opportunities built on the
connections of Saakalyarsquos managing
director Alexandra Schmutterer
Locations are curated through the
knowledge of locals working alongside
Saakalya to embrace the concept of
TheLuxuryIssue
INTERPRETATIONS OF LUXURY TRAVEL
NOT ALL THAT GLITTERS IS GOLD IN LUXURY
TRAVEL SOMETIMES ITrsquoS JUST A BREAK FROM ALL
THE DEADLINES YOU MAY OR MAY NOT HAVE MET
AND THE LUXURIES OF BEING ABLE TO ENRICH
THE BODY MIND AND SOUL IN TRAVELWORDS GINA SIN
holistic travel Each trip only allows
for up to a maximum of 12 people
in order to maintain an exclusive
and personal experience The
variety of experiences planned
around tranquil surroundings has
been designed to encourage new
passions such as arts cooking wine
tasting (you may be surprised Bali
does have a winery) or yoga taught by
world renowned instructors Guests
will also stay in personal villas in a
luxurious resort maintaining the
feeling of exclusivity and privacy
In pursuit of more exclusive and
unconventional destinations works
are also currently underway to
create such experiences in Thailand
22-33 Luxury Issueindd 28 24515 1138 am
My Magnifique VoyageMy Magnifique VoyageMy Magnifique VoyageMy Magnifique VoyageMy Magnifique VoyageMy Magnifique Voyage
Grand Ballroom
Th e Grand Gamelan
Luxury Pool AccessLuxury Pool Access
SETTING THE STAGE FOR INSPIREDMEETINGStrade AT SOFITEL BALI NUSA DUA BEACH RESORT IS AN INNOVATIVE SET OF VENUE CHOICES THESE COMPRISE 12 FUNCTION ROOMS INCLUDING 2 BALLROOMS ALL OF WHICH ARE WELL-EQUIPPED AND FEATURE NAMES THAT INVOKE DEEP BALINESE MEANINGS AND ENDLESS INSPIRATION YOUR PERSONAL INSPIREDMEETINGStrade PLANNER WILL HELP YOU CREATE A TRULY UNIQUE OCCASION DISCOVER ALL OUR MAGNIFIQUE ADDRESSES IN OVER 40 COUNTRIES ON wwwsofitelcom
DISCOVER OUR MAGNIFIQUE ADDRESS IN BALI
My Magnifique VoyageMy Magnifique VoyageMy Magnifique VoyageMy Magnifique VoyageMy Magnifique VoyageMy Magnifique Voyage
SOFITEL BALI NUSA DUA BEACH RESORT
MAGNIFIQUE EVENTS
TAILOR-MADE MEETINGS IN A STUNNING BEACHFRONT SETTING
KAWASAN PARIWISATA BTDC LOT N5 NUSA DUA
BALI 80363 INDONESIA - TEL (+62) 361 849 2888
H9078SOFITELCOM
JOIN OUR GLOBAL LOYALTY PROGRAMAT ACCORHOTELSCOM
29 Sofitel Bali ADindd 29 16515 652 pm
30JUNE-JULY 2015
LUXURY AT SEATHE GOLDEN AGE
OF SAIL STEALS THE LIMELIGHT AT A RECENT
OFFICIAL MEDIA LAUNCH OF ROYAL ALBATROSS IN
SINGAPORE
WORDS GINA SIN
Some have always seen the appeal of having events held near water whether
it is an outdoor poolside cocktail event or a networking party on a dockside yacht
against the sunset Royal Albatross originally built in 2001 and later acquired
by Tall Ship Adventures Pte Ltd is the latest attention grabber for business
events in Singapore
Once a traditional sail training ship Royal Albatross exudes sheer luxury with its hard-carved wooden interiors sturdy
aluminium masts 22 majestic sails and 60000 LED lights customisable to 512 colours It can accommodate just shy
of 150 guests for day sailing or over 200 guests berthed
The media launch perfectly encapsulated the experience of being on the ship We went on a tour of its 185-square metre
upper deck Grand Salon and five ensuite cabins and enjoyed cocktails and canapes
specially prepared by Clubvivre We watched its crew climb the shiprsquos masts
in preparation for a ride out to Lazarus Island where fire-eaters gave us a warm
welcome and a delicious satay (barbequed meat on sticks) buffet awaited us We
headed back to reality eventually but not before everyone was handed flutes of
bubbly to end the beautiful night
Delve into Thailandrsquos spiritual culture at the Erawan Shrine located in the heart of Bangkokrsquos Ratchaprasong precinct on Ratchadamri Road Proceed with a stop at Grand Hyatt Erawan Bangkok a renowned luxury hotel located just next to the shrine
Despite a lobby constantly abuzz with activity it induces a calming effect on arrival as the fragrant air-conditioned setting cools you down The newly-refurbished guest rooms showcase residential-styled amenities making delegates feel right at home ndash perfect for residential conferences and events The hotel offers event planners an incentive to a rejuvenating experience at the tranquil isawan Residential Spa amp Club
While ldquooptionsrdquo is a key component with creative event buyers the hotel offers a high-end board room a grand ballroom with an eight-
metre-high ceiling as well as The Campus event space which continues to draw hot demand since its launch in 2009 A Singapore-based corporate event specialist feels The Campus ldquoprovides a fun environment that inspires creativityrdquo where delegates can relax and be themselves contributing to ldquobetter communications at an eventrdquo Due to its unique setting The Campus has also started to attract banquets and weddings
With the rise of smaller-sized events and incentive groups ldquothe residencerdquo offers a New Yorker-designed executive residential-styled setting Whether itrsquos pre-event drinks in Apartment 305rsquoS own Gallery or breakout creative sessions in any of the other four luxurious event rooms ldquothe residencerdquo provides a unique environment for planners with the objective to strengthen team spirit and enhance relationships
TheLuxuryIssue
LUXURY IN THE HEART OF BANGKOKEXPERIENCE THE LUXURIOUS FEELING OF SPIRITUALITY COMBINED WITH A HOTEL THAT KNOWS EXACTLY WHAT EVENT PLANNERS NEED
WORDS EL KWANG
The Campus
Royal Albatross
22-33 Luxury Issueindd 30 24515 1138 am
31JUNE-JULY 2015
TheLuxuryIssue
Major hotel chains and their rapid growth in the Asia Pacific region have always gotten most of the attention in business events The rise of independent hotels however has been evident in recent years as the category gains more prominence A Biz Events Asia survey conducted in May revealed that the majority of respondents (95 percent) are interested in independent hotels due to their unique product offering
ldquoTravellers today are looking for authentic and memorable experiences where travel is aspirational and luxury is defined by personal life and style preference at any given time in your liferdquo says Josephine Lim managing director of South East Asia for Preferred Hotels amp Resorts
ldquoIndependent hotels are often borne from entrepreneurial hotel owners with a passion for the art of hospitality They deliver the authenticity of a destination ndash featuring the unique characteristics of specific cultures within their own brand of hospitality that allows discerning travellers to lsquolive like the localsrsquordquo she adds
Also playing a significant role in the rising trend is a growing demographic of high-earning millennials with sizeable disposable incomes looking for exclusivity in cooler trendier and off-beat experiences
ldquoIndependent hotels pay a lot of attention to detail and design aesthetics Though some of them may be smaller the experience is often different and more magical I tend to stay in such hotels if I want a different experience they tend to feel more luxuriousrdquo says Jeanne Hong a 35-year-old finance professional who is also the
THE LUXURY OF AUTONOMY
INDEPENDENT HOTELS OFFER OFFBEAT OR EDGY LUXURY
EXPERIENCES BUT HAVE THEY GAINED THE TRUST OF EVENT
PLANNERSWORDS KRISTIE THONG
The Dhara Dhevi Chiang Mai
31JUNE-JULY 2015
22-33 Luxury Issueindd 31 24515 1138 am
32JUNE-JULY 2015
co-owner of The Snack Guru an online store selling healthy gluten-free snacks
Putting independent hotels within a single alliance has long been industry practice and there are many benefits to doing so An independent hotel under a company like Small Luxury Hotels of the World or Preferred Hotels amp Resorts can save costs by easily tapping into the hotel companyrsquos global distribution channels gain awareness through joint marketing efforts or build continued satisfaction with the companyrsquos loyalty program While individual properties may be overlooked when pitching for corporate business joining a hotel company offers them tender opportunities with multi-national corporations
These independent hotel companies have been gaining traction Worldhotels welcomed seven new members in the first quarter of 2015 adding to its portfolio of nearly 500 properties worldwide Small Luxury Hotels of the World has announced at least eight member hotels and resorts of which several will be opening throughout the year Meanwhile Preferred Hotels amp Resorts introduced six new properties ideal for the business events market that will be scheduled to launch by the end of 2015
A CHAIN GOES FREEIn early 2015 Starwood Hotels amp Resorts announced the launch of its 10th brand that now falls within its extensive portfolio Tribute Portfolio promises owners Starwood Preferred Guest (SPG) members and guests
the ability to ldquostay independentrdquo with a selection of independent upscale hotels in high-demand destinations While falling under the new brand name the independent hotels within the portfolio will maintain their own unique identities and continue to promise boutique service
Adam Aron chief executive officer of Starwood adds that the mission of the new brand is to ldquobring great hotels in great destinations to loyal SPG members who make up more than half of all Starwood staysrdquo As with Starwoodrsquos other nine brands SPG members will be able to earn and redeem Starpoints at Tribute Portfolio hotels and enjoy in-hotel elite tier benefits such as upgrades welcome amenities late check-out and more
NUMBERS FROM THE SURVEY
LEADING HOTELS OF THE WORLD SMALL LUXURY HOTELS OF THE WORLD
95list something new and unique product offering as reasons why they will go for an independent hotel
35 will take into consideration loyalty programs when considering the use of an independent hotel
Event planners have stayed with a member hotel in these hotel companies at least once
ITrsquoS ABOUT THE SERVICEThis recent development from Starwood may put independent hotel companies on alert in particular due to Starwoodrsquos strong and global branding as well as its loyalty program While many independent hotel companies offer some form of loyalty program most are only beginning to find a footing with loyalty programs specifically for event planners Elaine Macy senior vice president group sales for Preferred Hotels amp Resorts revealed that a meeting planner loyalty program is currently undergoing a Beta testing in North America under iPrefer the companyrsquos point-based guest loyalty program It was introduced in early 2015 to offer planners points for actualised revenue from rooms booked
Royal Palm South Beach Miami Starwoodrsquos first Tribute Portfolio feature hotel
22-33 Luxury Issueindd 32 24515 1138 am
International Starfor Leadership
in Quality Award 2013Gold Category
Certificate of Excellence2014 WINNER
One World Hotel
Find us on
first avenue bandar utama city centre 47800 petaling jaya selangor malaysia toll free domestic 1300 88 7888 toll free international 1800 88 7888tel 603 7681 1111 fax 603 7681 1188 email enquiryoneworldhotelcommy website wwwoneworldhotelcommy
Half Day Meeting Package from RM218 per person per day
Full Day Meeting Package from RM228 per person per day
2015 Meeting Packages
Meeting faci l i t ies recognised by the world
At the 5-star One World Hotel you can expect ample space luxuriously appointed with spectacular chandeliers and state-of-the-art facilities including simultaneous interpretation system live feed facility and mood lighting with variable colour setting and free Wi-Fi However what makes corporate functions here extra special is the opportunity to put fun back into functions
Anythingrsquos possible in One World To add some excitement to your next event speak to our Conventions and Events team today at 03-7712 2289 or email cneoneworldhotelcommy
Prices are in Ringgit Malaysia and inclusive of 10 service charge and 6 goods and services tax
ldquoTravellers today are looking for authentic and memorable experiences where travel is aspirational and luxury is defined by personal life and style preference at any given time in your liferdquo
JOSEPHINE LIMManaging Director of South East AsiaPreferred Hotels amp Resorts
at member hotels and already has more than 550 planners enrolled
Perceptions of service standards and event delivery also differ According to survey findings perceptions are pretty much split down the middle when it comes to concerns over an independent hotelrsquos brand standards in event delivery
While some believe the use of an independent hotel for an event may ldquonot be able to benefit from the established international image of hotelsrdquo others feel they offer a less mainstream and more intimate touch while not compromising on service standards Many will take to leisure-focused research through sources like TripAdvisor or rely on word-of-mouth to gauge standards of an independent hotelrsquos ability to host events Some however feel that the overall experience is dependent on the staff and service standards and do not take into account the hotel status
22-33 Luxury Issueindd 33 24515 1138 am
34 Luxperience ADindd 34 13515 841 pm
35 Pullman Bangkok King Power ADindd 35 19515 758 pm
36JUNE-JULY 2015
TalentAndMentor
There is no argument ndash talent is one of the most common and hottest buzz words in business events and hospitality While many companies experience what appears to be a talent crunch in Asia one professional who has spent years in talent assessment and human capital strategies suggests the ldquoright fitrdquo might be the bigger issue
Thomas Wai director for Asia Pacific at Talent Plus Inc says the challenge of identifying engaging and retaining talent differs for a region as large and diverse as Asia Pacific With his work bringing him to over 30 cities in China including the third and fourth tier cities Wai has met ldquogreat people who are driven honest and hardworkingrdquo and seen career fairs in Shanghai filled with tens of thousands of candidates expressing genuine interest Identifying talent is likely to be an issue here according to Wai and the question companies should be asking is if there is a structured and effective interview system in place to identify the right talent
For mature cities such as Singapore and Hong Kong talent retention is at play
ldquoUnfortunately many organisations do not pay sufficient attention in re-hiring their people They pay little focus in developing their potential They focus on peoplersquos weaknesses rather than setting them up for success As a result talented people leave the organisation and recruiters assume that they cannot find people to join themrdquo Wai says
ITrsquoS NOT ABOUT THE MONEYThere is a misconception that salary compensation and benefits are the most crucial investments in employment or talent retention While they used to be the key elements to attracting and retaining talent evolving socio-economic factors along with a thirst for information and constant change brought on by the Internet age have shifted mindsets of working professionals Wai calls monetary benefits ldquosatisfiersrdquo but not motivators
ldquoThe key motivators to truly engage and help us to getting and retaining our performers are recognition one-on-one time mentoring setting them up for success paying attention to them listening to their physical and emotional needs helping them to become significant and allowing them the freedom to be the very bestrdquo he says
We are well aware that a sustainable work force be it in the West or Asia Pacific starts from the top And it may be the hardest but most rewarding step Top leadership will first need to show commitment in building a talent-based culture and demonstrate that they care about their people
ldquoThen you need to understand the DNA of your top performers decode and understand what makes your successful people successful Use these DNAcharacteristicstraits to create an interview as part of your selection consideration when you are considering new candidates or promoting from withinrdquo Wai says
THE LUXURY OF TALENT
SCRAP THE IDEA OF A TALENT CRUNCH WE HAVE THE TALENT IN ASIA BUT DO WE KNOW HOW TO
GET THE RIGHT HIREWORDS KRISTIE THONG
36JUNE-JULY 2015
It is useful to evaluate his potential so as to help him with his blind spots while putting focus on his strengths
On top of constant and open communication Wai recommends ldquostay interviewsrdquo These interviews recognise the achievements of employees and identify subsequent steps for growth
ldquoThis way you would have a better chance of creating a sustainable work force for the future state of your organisationrdquo Wai adds
SUCCESS SHOWSA sustainable workforce translates to a successful business Wai cites the example of the Capella Hotel Group where its property in Singapore continues to enjoy one of the highest occupancy rates since its opening six years ago When the group took over the Ritz-Carlton property in Bali it enjoyed the ldquobest year ever after 17 years in businessrdquo Founder Horst Schulze was quoted in an interview saying itrsquos all about the right hire
ldquoWhat a customer wants is no defects timeliness and caring service How do I know my front office manager is taking great care of my guests I can ensure this by selecting the right talent Somebody that has it in themrdquo
The effect flows through every aspect of the business
ldquoYou could see the positive results from their high level of guest satisfaction guest retention employee satisfaction and ultimately financial rewards for the owner and investors as wellrdquo Wai says
36-37 Talent and Mentor Thomas Waiindd 36 24515 1140 am
37JUNE-JULY 2015
37
ldquo
ldquoThe key motivators to truly engage and help us to getting and retaining our performers are recognition one-on-one
time mentoring setting them up for success paying
attention to them listening to their physical and emotional
needs helping them to become significant and
allowing them the freedom to be the very best
THOMAS WAIDirector Asia Pacific
Talent Plus Inc
37JUNE-JULY 2015
szlig8QGHUVWDQGERWKWKHLUtalents and desires and their weaknesses and blind spots
szlig)RFXVRQWKHLUWDOHQWVDQGcreate platforms for them to exercise their strengths
szligHHSDQRSHQGRRUSROLFIRUyour teams to approach you with concerns suggestions and innovative ideas for growth
szligQGLYLGXDOODFNQRZOHGJHtheir hard work and achievements do it timely and sincerely
szlig5HPHPEHUWRWDNHWKHWLPHto understand why a team member would make the decision they made and why instead of rushing to judgement about a decision
KEEP THE MOTIVATION
36-37 Talent and Mentor Thomas Waiindd 37 24515 1140 am
38JUNE-JULY 2015
Knowledge
IT MAY SEEM OBVIOUS BUT THE STARTLING TRUTH REVEALS A GAP IN HOSPITALITY SALES TEAMS AND THEIR ABILITY TO FOLLOW UP
In this day and age of email SMS Twitter and Gchat personal contact is still the most important way to build relationships In a world of ever-increasing automation and impersonal service a hotel must distinguish itself from its competition Hospitality sales teams need to realise that product and price are very similar in todayrsquos market What will be the clientrsquos reason for awarding a piece of business The relationship with the customer and the loyalty built up over time Hospitality
38JUNE-JULY 2015
THE ART OF FOLLOWING UP
THE LUXURY OF KNOWLEDGE
WE OFFER INSIGHTS FROM TOP INDUSTRY PROFESSIONALS IN A SPECIAL
KNOWLEDGE SECTION GO DIGITAL WITH US BY ACCESSING FULL VERSIONS
OF THESE ARTICLES ONLINE
CHRISTINE GAMARRADirector of Operations Asia PacificLRA Worldwidechristinegamarralraworldwidecom
sales teams must be in the business of building relationships instead of taking orders
A prompt and personal follow-through with the client is the most effective technique to gain commitment Following up not only displays a sense of urgency for the business lead it gives the opportunity to advance the sales process towards a decision The timeliness of a follow-up is another factor that will communicate your reliability to the client A follow-up should not be later than 48 hours after the last communication with the client
An effective follow-upszligHVLQFHUHDQGFRQILGHQWszlig$VNRSHQHQGHGTXHVWLRQVWKDWLQYLWH
the client to elaborateszlig3UREHLQWRRXUFOLHQWOslashVUHVSRQVHVszlig2IIHUVRPHWKLQJRIYDOXHOtilde
for nothingszligHPRQVWUDWHWKDWRXXQGHUVWDQG
what the client is looking for
Read the full article online at bizeventsasiacomluxury-of-knowledge-follow-up
38-39 Luxury of Knowledge_KTindd 38 24515 1140 am
39JUNE-JULY 2015
WHAT SHOULD YOU LOOK OUT FOR BEFORE PENNING AN EVENT SPONSORSHIP AGREEMENT
Exclusivity ndash Most sponsorship agreements would provide some form of exclusivity This is to avoid competitors sponsoring the same event or to avoid association with a conflicting category Where category exclusivity is provided for its scope must be clearly defined Eg A soft drinks sponsor may agree to exclusivity for non-alcoholic drinks or insist on being the only beverage sponsor
Trademarks ndash The agreement should state the manner and form (colours font size proportion to surrounding text graphics etc) in which the sponsorrsquos trademark may be used Likewise the sponsor may wish to conduct its own advertising and the event organiser should also have control over the manner and form in which its trademarks and logos are used
Payment ndash Often involves a hybrid arrangement where a percentage of the fees is paid up front and the remaining being paid in accordance
WORDS EL KWANG
Duetto a technology and services company offering medium to large hotel groups and casinos a three-year old system that assists in implementing revenue strategy In an exclusive interview with Biz Events Asia Patrick Andres executive vice president Asia Pacific for Duetto explained that the program uses sophisticated algorithm to gather information from web shopping patterns competitor hotel pricing airline traffic special events and social ndash all to understand market behaviour The systems will ideally allow hotels to optimise price profitability by category It also provides hotels with visible real-time information to make necessary business decisions such as adjusting accommodation rates on their websites or in contract negotiations
It ultimately provides the opportunity for hotels to implement an ldquoopen pricingrdquo structure that will benefit the consumer in the name of rate parity yet allows hotels to sell at a more profitable rate Open pricing is an evolution from traditional revenue management Instead of closing out lower rate categories it allow hotels to shrink or increase price differentiation between the room categories This hopefully leads to more yieldable corporate rate tender agreements in Asia much like what the American market is experiencing Yielding corporate rate agreements allow hotels to market profitable rates during peak demand periods
Read the full article online at bizeventsasiacomluxury-of-knowledge-duetto
39JUNE-JULY 2015
JOIN THE PARTY
THE GAME CHANGER
with a performance-driven schedule Where productsservices are provided in lieu of sponsorship fees the manner of determining their value should be spelled out along with warranties as to their quality standard and merchantability also incorporated
Exit ndash Long-term agreements should have a termination clause allowing parties the opportunity to call it quits with and without cause anytime during the subsistence of the agreement Grounds for termination may include either party bringing the other into disrepute late payment of sponsorship fees and cancellation of the event
Read the full article online at bizeventsasiacomluxury-of-knowledge-sponsorship-agreements
VICKI HENGDirectorVicki Heng Law Corporationvickivickihengcom
ldquoDuettorsquos new strategies within their systems might allow hotels
to regain pricing power ldquo
PATRICK ANDRESExecutive Vice President Asia Pacific
Duetto
38-39 Luxury of Knowledge_KTindd 39 24515 1140 am
2 0 1 5m i c eMEETINGS INCENTIVES CONFERENCES EXHIBITIONS
10-11 September 2015Suntec Singapore convention amp exhibition centre
wwwmiceasiaexhibitioncom +852 3975 5710
miceaSia
100+ Exhibition booths
5000+ Visitors
500+ ConfErEnCE DElEgatEs
8 aCCrEDitED Workshops
2 frEE ConfErEnCEs
30+ prEsEntations
This prestigious Awards Evening will be judged by a panel of leading event organisers from throughout the Asia
3DFLAgraveFUHJLRQLQWRWDOWKHUHZLOOEHDZDUGVXSIRUJUDEVWRVROXWLRQSURYLGHUVYHQXHVDQGHYHQWRUJDQLVHUV7KLV
evening awards party will be after the exhibition on day one of the event and it will be a fantastic way to honour
the work of Asiarsquos Event Professionals and provide a great QHWZRUNLQJRSSRUWXQLW
This event brings together leading Event organisers Meeting Planners Corporate Buyers Venues Hotels Attractive Suppliers Event Technology Tourism Boards RYHUQPHQW0ampVSUHGRPLQDQWOIURPWKURXJKRXWWKH$VLD3DFLAgraveFUHJLRQ
For more information about MICE 2015 and Awards Ceremony please email miceoliverkinrosscoukFor exhibition ticket registration please visit wwwetouchescommiceasia2015
40 Mice Asia Pacific ADindd 40 16515 653 pm
amp210DJDGB)$SGI$0
41 Sentosa Golf Clubindd 41 14515 838 pm
42JUNE-JULY 2015
WWHY SINGAPORE CONTINUES TO STACK UP
AS A PLACE FOR BUSINESS AND MEMORABLE
EXPERIENCES
SINGAPOREDelveInt
o
WORDS EL KWANG | KRISTIE THONG | GINA SIN
42JUNE-JULY 2015
42-44 Delve Into Singaporeindd 42 24515 1142 am
43JUNE-JULY 2015
e worked really hard to ensure that our attendees
feel like they are getting a luxury experience
where wersquove thought of and arranged everything
You really have to think of everythingW ldquo
HIGH-ACHIEVING QUALIFIERS OF US-BASED HEALTHCARE MARKETING CONGLOMERATE
FOREVER LIVING PRODUCTS WERE TREATED TO A TIME OF THEIR LIVES IN SINGAPORE
WORDS KRISTIE THONG
Soundproofed walls of the Sands Ballroom of Sands Expo amp Convention Centre Marina Bay Sands in Singapore could barely contain the pulsating excitement of the crowd Upbeat triumphant contemporary music and exuberant cheers could be faintly heard from the floor right below it Walking into the ballroom as an observer was an experience in itself illuminating hues of pink blue and purple danced along to the beat of the music in sync with cheers and dancing amid the crowd the dazzling lights fell against the unique clusters of crystal-like structures high on the ceiling resembling thousands of balloons just about to fall
This amazing sight was Forever Living Products Global Rally held in Singapore on April 19-27 2015 Forever Living
THE LUXURY OF HEALTH
Products a multi-level marketing company that sells aloe vera-based drinks and bee-derived cosmetics nutritional supplements and personal care products hosts an annual Global Rally to celebrate the success of its representatives also known as Forever Business Owners (FBOs) and award them hard-earned Chairmanrsquos Bonus cheques It is a time where the company shares new directions launch new products and provide training and inspiration
ldquoOur business model works in such a way that in order for our FBOs to be successful they must first help others reach their goals This ensures an environment of passion and compassion where people can aspire to be what they want to be and are given
the tools to change their lives for the betterrdquo says Ashley Hower director of marketing at Forever Living Products
ldquoBy having leaders and qualifiers hearing and sharing their stories and tips for success they are inspired to set goals and reach for their dreams The entire event is very celebratory and empowering ndash it feels like a big family reunionrdquo she adds
Each Global Rally sees over 7000 FBOs coming from 106 countries and runs on an extensive itinerary comprising training sessions lots of entertainment and unique experiences Having previously hosted the rally in Hawaii and London and heading to Johannesburg in 2016 2015 was the year for Singapore and for Asia
ldquoWe are always looking for new and exciting destinations to take our FBOs We want to make our Global Rally lsquoan experience like no otherrsquo and know that it begins with the destination selectionrdquo
While the country naturally holds up as an attractive tourist destination Hower shares that Singapore was also chosen in part due to its history that parallels Forever Livingrsquos brand values Drawing similarities to Singaporersquos founding father Lee Kuan Yew and his passion to create a safe and prosperous society for its citizens Forever Living Productsrsquo CEO Rex Maughan thrives on a similar belief of helping people from all over the world look better feel better and achieve their dreams
ldquo
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44JUNE-JULY 2015
Putting an incentive program of such scale is no easy feat Forever Living worked closely with Pacific World to ensure seamless logistics for travel meal planning and activities
ldquoWe worked really hard to ensure that our attendees feel like they are getting a luxury experience where wersquove thought of and arranged everything You really have to think of everything ndash how the attendees will feel when they arrive at the airport what their first impression of the hotel is the convenience of getting around what activities they enjoyrdquo Hower says
Some of Singaporersquos local culture and experiences were brought into the program this year Qualifiers were brought to Sentosa Island for a fun-filled day culminating in a beach party feast and entertainment Top
qualifiers were treated to a special dinner at Gardens by the Bay followed by drinks and desserts at Ku De Ta ndash arguably Singaporersquos hottest night spot on top of Marina Bay Sands Throughout the program there was cultural entertainment infusing Chinese and Indian influences and many opportunities for FBOs to try the local cuisine
ldquoSingapore was a fantastic incentive travel destination The melding of the cultural history with the modern Marina Bay Sands gave our Forever Business Owners a luxury destination and a cultural experience they couldnrsquot have found anywhere else Singapore was clean safe and easy to get around Our Forever Business Owners enjoyed visiting Sentosa sampling local cuisine and exploring everything Singapore had to offerldquo Hower says
ingapore was a fantastic incentive travel destination The melding of the cultural history with the modern Marina Bay Sands gave our Forever Business Owners a luxury destination and a cultural experience they couldnrsquot have found anywhere else Singapore was clean safe and easy to get around Our Forever Business Owners enjoyed visiting Sentosa sampling local cuisine and exploring everything Singapore had to offer
ldquoldquoS
Team Japan Endless entertainment
ASHLEY HOWERDirector of MarketingForever Living Products
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46JUNE-JULY 2015
30 MINUTES WITH ALOYSIUS ARLANDO CEO OF SINGEX HOLDINGS PTE LTD GAVE BIZ EVENTS ASIA A LOOK INTO HIS VISION OF A SUSTAINABLE CONFEX BUSINESS MODELWORDS EL KWANG
With a vision to be the leader in the APAC business events industry Aloysius Arlando has no intention to rest on his laurels Since his appointment SingEx has invested a few million dollars in doubling staff strength and conducting robust research in curating events like the Internet of Things Asia which saw more than financial gains for the organisation and its customers The motivation to establish a more sustainable business model and the appreciation of the event subject matter saw the implementation of a two-prong approach in venue management and creating new industry-relevant business events that do not conflict with existing ones
ldquoWhether it is the eventrsquos return on investment or objective companies are looking for good return and value derived from matching buyers and
CREATIVITY TAKES BUSINESS CENTRE STAGE
DelveInto
THE GROWTH OF INTERNET OF THINGS (IOT) ASIAIOT ASIArsquoS GROWTH IN 2015NUMBERS FROM IOT ASIArsquoS INAUGURAL EDITION IN 2014
44 sponsors and exhibitors representing 13 countries10 increase 2100 trade visitors and conference delegates 288 growth
41sponsors and exhibitors representing
11 countries
A total of
1630trade visitors and conference delegates
58 speakers representing 15
countries presented at the conference
85 speakers from 16 countries presented at the
conference (almost double the of speakers)
4648 Delve Into Singapore SingExindd 46 24515 1143 am
When you choose the Fairmont Singapore and Swissocirctel The Stamford you gain access to more than 70000 square feet of state-of-the-art and multi-functional conference and meeting space at the Raffles City Convention Centre Strategically located at the heart of Singaporersquos business district just 20 minutes away from the airport enjoy unparalleled convenience and accessibility Our team of outstanding conference concierges offers support every step of the way and helps ensure that your meeting or event is a rousing success each time
For reservations please call +65 6431 5534 email salessingaporefairmontcom or visit wwwfairmontcomsingapore
THE CHOICE FOR MEETINGS
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48JUNE-JULY 2015
sellers as a business solutionrdquo said Arlando
The process of creating events ndash whether it is based on a national agenda like Singaporersquos wish towards hosting more healthcare events or opportunities identified through research on key industries to drive tomorrowrsquos growth ndash could take six to nine months
Arlando explained that each curated event should have a lifespan of five to 15 years It must meet the evolving needs of the industry and marketplace while flexible enough to allow the event agenda to morph with the changes in technology or other trends One perfect example is the way traditional exhibitions have morphed into CONFEX (conference-exhibition) multi-faceted platforms to drive engagement through meaningful content shared at conference sessions and business connections and exchanges on the exhibition floor
hether it is the eventrsquos return on investment or objective companies are looking for good return and
value derived from matching buyers and sellers as a business solutionrdquo
ldquoldquo
ALOYSIUS ARLANDOCEOSingEx Holdings Pte Ltd
W Throughout the interview the humble and pensive leader used the collective ldquowerdquo more often than ldquoIrdquo in his sentences When it comes to leadership and talent discussions Arlando expressed his passion for meeting people from all walks of life He ensures his team is a good mix of background and professional attributes His team is important to him
ldquoWe respect our teamrsquos personal moments of needs whether it is new working mothers or one who becomes a carer for the family As human beings if we can take care of our family needs we have won half a battle (in life)rdquo
Arlando keeps his team engaged through no-strings-attached coaching and transparent communication With a big smile and coy laughter Arlando defined the importance of transparency by saying that he graciously obliged when his team asked him to smile more frequently
EVENTS CREATED BY SINGEX
$$$ CONVERSION
KEY INDICATORS OF SUCCESSszlig Client feedback on successful connectionsszlig No of deals and business converted
szlig WasteMET Asia 2012 amp 2014szlig Last Mile Fulfilment Asia March 2015szlig RehabTech Asia March 2015szlig Internet of Things Asia 2014 amp April 2015szlig Radiology Asia May 2015szlig WasteMet China July 2015szlig Green UrbanscapeAsia 2013 amp November 2015
szlig RSA Conference Asia Pacific amp Japan 2013 2014 amp July 2015
szlig International Conference on Sustainable Development 2013
szlig ASEAN Business and Investment Summit 2014
NEW-TO-MARKET EVENTS
MANAGED EVENTS
617 BUSINESS CONNECTIONS made at the inaugural Last Mile
Fulfilment Asia 2015 in March 2015
403 SUCCESSFUL MEETINGS conducted at the exhibition floor
S$122 million worth of deals generated from inaugural Greenurbanscape Asia 2013
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49JUNE-JULY 2015
Quay Room
CITY ESCAPEA RECENT STAYCATION AT
PARK REGIS SINGAPORE SHOWS THE POSSIBILITY OF GIVING YOURSELF OR YOUR MOST DESERVING
EMPLOYEES A BREAK EVEN IN THE MOST BUSTLING
PLACES IN A CITYWORDS GINA SIN
Just a stonersquos throw from one of the most vibrant entertainment scenes along a historical riverside known as Clarke Quay the 202-room Park Regis Singapore would do well for business retreats
Surrounded by lush greenery Park Regis Singapore was first opened in 2010 and has recently completed a SGD3 million (USD22 million) facelift that saw the reception move from the ground floor to the third a new all-day dining FampB venue upgrades on bed items and a complete makeover of the lobby meeting room and rooftop bar
Stretch the lethargy away in the morning with a poolside yoga class where a refreshing waterfall cascades into the 25-metre-deep pool Then
refuel with a power-packed breakfast at Twenty3 Drink amp Dine with the wide variety from its buffet selection
Clarke Quay may be popular for its nightlife but there are also lots to explore such as the numerous hipster cafeacutes bars and restaurants within the vicinity Hotel guests get 10 percent off their bills of participating food and beverage outlets by presenting their room cards
Visit the Asian Civilisations Museum located close by or attempt the adrenalin-pumping G-Max Reverse Bungy along the riverside Choose to
Singapore River Cruise
dine in one of the restaurants or head back to the hotelrsquos Royal Pavilion for their signature Cantonese dishes such as the Royal Smoked Duck and the Wok-fried Mashed Fish Noodle with Lobster
Sign up for one of Park Regisrsquo cocktail classes as a team-building activity for up to 10 guests by June 2015 or conclude meetings with a sunset cruise disembarking from the quayside Watch as the sun sets and the neon lights of Boat Quay and Clarke come to life Spot landmarks and bridges such as the Raffles landing site the Merlion and the Cavenagh and Coleman bridges End the day with more cocktails at Revive the hotelrsquos rooftop bar that is not opened to public until the fourth quarter of 2015 It can be hired for intimate cocktail events of up to 50 guests with outsourced furniture
An incentive package featuring some of the activities mentioned above is available for corporate group bookings until the end of the year
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Hongkong
26 - 27 August | Grand Hyatt Hong Kong
50 ACTE ADindd 50 13515 823 pm
CMY
51 Pacific Worldc ADindd 51 13515 752 pm
Twice the percentage of Buyers than in 2013 expect to conduct business valued at over
1million
The 23rd ITampCMA and 18th CTW Asia-Pacific
29 Sep ndash 1 Oct 2015Bangkok Convention Centre at CentralWorld
Bangkok Thailand
Incorporating Luxury Travel
Exhibitors amp Sponsors Corporate Travel ManagersConference DelegatesMedia | Corporate Travel
Exhibitors | MICE amp Luxury TravelBuyers | MICE amp Luxury Travel | Association Professionals amp ExecutivesMedia | MICE amp Luxury Travel
wwwcorporatetravelworldcomapacwwwitcmacom
Look At What We Achieved In 2014
Over 2500 MICE and Corporate Travel professionals including association executives and luxury travel buyers from 55 international territories
84 of Exhibitors expect to receive orders within a year
40 of Buyers confirmed procurement on-site with Exhibitors
Host CountryOrganised By Supported By
gtURXP[ltTSXP
4]S^abX]VP]SBd__^acX]V0bb^RXPcX^]b
Industry PartnergtURXP[0Xa[X]T gtURXP[ET]dT lt^Q[XT0__Pac]Ta
ltTSXP0U[XPcTb
Very impressed with the overall organisation quality of buyers and
remarkable welcome reception euromic Belgium
Exhibitor | Christophe Verstraete Executive Director
Great avenue to obtain research information from diverse regions and
destinations Association of the Polish Media Poland
Media | Robert Pawelek Journalist
I got to renew or discuss contracts and build new relations Panorama-Medica Group Co Ltd Thailand Buyer | Katherina E Lempert-Dober Chairwoman
The discussion session was a good sharing session for all my peers Gemalto Singapore Corporate Travel Manager | Jean Bey Senior Buyer - Asia
52 ITampCMA BKK ADindd 52 13515 806 pm
53JUNE-JULY 2015
THERErsquoS NOTHING LIKEAUSTRALIA
Produced by Business amp Tourism Publishing Asia Pte Ltd and Business Events Australia wwwbusinesseventsaustraliacom wwwbizeventsasiacom
53-68 Australia Supplementindd 53 24515 400 pm
54JUNE-JULY 2015
UNLOCKINGAUSTRALIArsquoSNEWEST TREASURE
The Adelaide Convention Centre welcomes the world to its new state-of-the-art facilities designed with the event plannersrsquo future requirements in mind It is surrounded by premier entertainment sporting and medical precincts and set on the cityrsquos revitalised waterfront district
Find out more about our brand new building at adelaidecccomau
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55JUNE-JULY 2015
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56JUNE-JULY 2015
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60JUNE-JULY 2015
Discover a zoowithout fences
THERErsquoS NOTHING LIKE AUSTRALIA FOR YOUR NEXT BUSINESS EVENTPLAN NOW VISIT AUSTRALIACOMBUSINESSEVENTS
TAU0105_297x420_Zoo_V1indd 1 11052015 520 pm
53-68 Australia Supplementindd 60 24515 1145 am
61JUNE-JULY 2015
Discover a zoowithout fences
THERErsquoS NOTHING LIKE AUSTRALIA FOR YOUR NEXT BUSINESS EVENTPLAN NOW VISIT AUSTRALIACOMBUSINESSEVENTS
TAU0105_297x420_Zoo_V1indd 1 11052015 520 pm
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62JUNE-JULY 2015
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63JUNE-JULY 2015
AD
EXPERIENCE WORLD CLASS OPENING DECEMBER 2016
Artist impressions courtesy of Hassell + Populous and Darling Harbour Live
Introducing a new world class convention exhibition and
entertainment destination on Sydneyrsquos sparkling harbour
With an integrated design and best practice facilities you will
be within walking distance of Australiarsquos largest business district
financial centre and hub of thought leadership and innovation
ICCSYDNEYCOMSALESICCSYDNEYCOM +612 8297 7600
MANAGED BY AEG OGDEN
THEATRE EXHIBITION CONVENTION
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64JUNE-JULY 2015
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67JUNE-JULY 2015
E X P E R I E N C E U N F O R G E T T A B L E E V E N T S
S Y D N E Y rsquo S M O S T U N I Q U E V E N U E
A U S T R A L I A NT E C H N O L O G Y P A R K
CONFERENCES I EXHIBIT IONS I CORPORATE MEET INGS
TRAINING I FASHION I PRODUCT LAUNCHES
AND MUCH MORE
salesatpcomauPh +61 2 9209 4220wwwatpcomau2 Locomotive StreetEveleigh 2015
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68JUNE-JULY 2015
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Contentindd 5 261114 1051 am53-68 Australia Supplementindd 68 24515 1146 am
69JUNE-JULY 2015
Engage
From April 30 to May 10 a total of 235 million visitors ndash including 153000 international attendees ndash took part in 200 events conducted throughout host venue Coex from culture exhibitions and conventions to promotions performances and even a beer festival all of which served as an effective marketing platform for the clusterrsquos stakeholders
Among the major events Asiamania a multi-nation business and cultural trade show running from April 30 to May 3 included promotional booths from Korea Japan China and Russia each exhibiting various cultural assets from across the region Contributing to the local MICE presence was the Seoul Tourism Organization whose promotional stand was modeled after
C-FESTIVAL IN SEOUL DRAWS
GLOBAL AUDIENCETHE INAUGURAL
ldquoC-FESTIVALrdquo PROMOTED THE
CAPABILITIES OF A NEWLY-FORMED
GANGNAM-BASED ldquoMICE CLUSTERrdquo
OF EVENT VENUES SHOPPING AND
ENTERTAINMENT PROVIDERS
Seoulrsquos ancient city walls while the Korea Tourism Organization stand introduced visitors to other national destinations Other key events included a ldquoCulture Techrdquo fair and a ldquoCreative Urdquo exhibition zone The festival was organised by the World Trade Center Seoul MICE Cluster Committee
Created to increase competitiveness and allow for joint marketing strategies among members the MICE Cluster initiative unites 13 major companies involved in the business events community including and surrounding Coex which along with the nearby Korea World Trade Center was recently designated a ldquoSpecial MICE Tourist Zonerdquo by local government agencies Members also include business hotels department stores entertainment complexes PCOs and more such as Korean entertainment agency SM Entertainment which appointed K-pop stars EXO as official C-Festival ambassadors
In addition to the festivalrsquos promotional benefits for its members the ROI across 11 days also demonstrated the effectiveness of the event The Coex Seven Luck Casino a foreigners-only
venue for example saw a 401 percent increase in custom compared with the same period in 2014 while the five-star Grand InterContinental Seoul Parnas ndash also part of the complex ndash saw a 209 percent increase in room occupancy over the same comparative duration
ldquoThrough our first C-Festival we were able to see both new growth and the take-off of the MICE industry which is still a new industry for Seoulrdquo said Coex president and CEO Byun Bokyung He went on to affirm his commitment to ldquocontinue building and showcasing diverse content in order for the Korea World Trade Center to become the centre of the MICE industryrdquo
Stephen Kwak an assistant manager at the Seoul Tourism Organization agreed with the growth potential of the C-Festival in the coming years saying ldquoIt helped Seoul by emphasising various tourist attractions that MICE delegates would enjoy visiting during their stayrdquo With the weekend proving the most popular for Asiamania Kwak said that feedback for the Seoul booth was positive with visitors remarking that it ldquowell-represented the cityrsquos diverse offeringsrdquo
Love Heart Project
WORDS BEN JORDAN
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70JUNE-JULY 2015
Engage
With many UNESCO-heritage listed sites and venues in the world to choose from one group chose the much revered West Lake in Hangzhou as the centrepiece for an event Some 90 guests from Canadarsquos York House School travelled to the picturesque destination for a cultural trip planned around a golf tournament
The guests arrived at Hangzhou Sofitel Westlake Hotel on the first day What awaited them was a lavish welcome cocktail and gala dinner set up at the Sky Garden with views of West Lake as its background
The next day was where the program truly began Guests were divided into two groups ndash the Golf group and Parents-Child group ndash according to what guests preferred The group for golf headed for a friendly tournament at Fuchun Resort Golf Club while the other enjoyed a spa session and a tea tasting ceremony The children spent time at Zoo Coffee a creative club located in a shopping mall where its unique set-up resembled a quiet forest wonderland with a myriad of wild animals
Guests then went for a boat ride over West Lake and watched a large landscape live performance created by three renowned directors ndash Zhang
WEST LAKE STORY
A TRIP PLANNED AROUND HANGZHOUrsquoS REVERED WEST LAKE TELLS OF THE DESTINATIONrsquoS RICH
CULTURE AND SCENIC STORIES
Yi Mou Wang Chao Ge and Fan Yue Guests visited the largest isle in West Lake which is called ldquoThree Pools Mirroring the Moonrdquo and covers an area of 6000 square metres The shadow of the isle the elegant garden and the scenic beauty combined makes the isle one of the top 10 West Lake attractions particularly popular during the Mid-Autumn Festival
The group also visited the ancient He Fang Street which has a profound history Consisting of the historical commercial civil and architectural culture of Hangzhou it is the best place
to get acquainted with the destination Groups also enjoyed the ldquoSong Cheng Eternal Loverdquo drama which is known as one of the more acclaimed shows in the world The performance describes the hardship of Liang Zhu ancients the magnificence of Song Palace the fierce battle of Yue Gu Jun the song of Liang Shan Bo and Zhu Ying Tai and the song of the white snake and Xu Xian These stories are told through a spectacular display of sound light and stage effects
70JUNE-JULY 2015
Sofitel Hangzhou Westlake Hotel
Golf tournament
70 Engage Hangzhouindd 70 24515 1149 am
71JUNE-JULY 2015
Engage
Aprilrsquos Wine Down Wednesday organised by ACI HR Solutions and Biz Events Asia gave guests the privilege of a first look at the new Club Lounge at Hotel
Jen Tanglin Singapore (formerly known as Traderrsquos Hotel at Cuscaden Road) Over 90 professionals from
the MICE travel tourism and hospitality sectors networked over drinks and a buffet spread with an
impressive display of sweet treats Guests also had the chance to look at guest rooms on the newly revamped
Club Floor The event was sponsored by Hotel Jen Tanglin Singapore and duetto
HAPPY SNAPS
FROM WINE DOWN
WEDNESDAY
71 Engage Hotel Jen WDWindd 71 24515 1149 am
72JUNE-JULY 2015
ćľŅǴŭƀ뼷āĶɽĄŗۍĉדĀϝĀŞ뼵ϾĀЌѠͱກĀěɁǟħކՠĀǚ뼶ĔȏϝĀŞ뼵ЌѠŠěɁǨͳȩĀĄqಌϾr뼷খأćӃɯӍЌѠ˖Ӫˡġ뼷ĉĶǨɶᅆŠڥĀďĄಌϾĀǃɩ뼷ƦϿĠě֏˺ॎӃɯģĝćĞƶѲʑħϢеǙҜಌϾɆԥ뼶ȁˤ뼷ĔĂʿāĶјǭŗqಌϾrǟħ٧Āǂʚ뼶
ľŅǴċʃ뼷āĶćĂȏοȢКɁʸˋˡʭĀʗˡĉՂNjȒŠğʑ뼷ɝŴĶƧħqಌϾrĪǭػ쨵ĖqಌϾrĴ뼷ƣźŴĶԒĞĖƇĬ쨵뼶ӗęĠĀĉĀƫĄ쨰qಌϾrźŴĶԒĞĖŕķ౯ĀЌѠŠԚċЌѠȞײ뼶ȆƻɝӍqۈिrǟħĂċŞҠƣźŴĶԒĞĖƇĬĴ뼷āĶǨīĖĀĄ쨰NJ뼵Ġʻ뼵Ljǥ뼵ݶиĀʇҌŠȱਢɁ뼶
ឧࡢ뼷ભȘʆĉˍĂĀۈिȢćᎴŐ뼷Ʀďě֏ˡĎĸ뼷ۈिŞҠஅƧĂԿԵĈवƺĀęኧ뼷ڇۃŎƼЍĀԄӪӃɯĉՂǡϰ뼶āĶȠƱ뼷ĔĂԿęĀ
ኧďĄࡒĀNJ뼶ȁˤ뼷āĶјǭŗလिNJۈǟħĔĂʿĀǚǦ뼷ŗĸdžفĀƄਬƺ뼶လف˧ǘdž뼷χƎǢĈԣŭĀ뼷ĄġŚŕƳĀهƞ뼷ԵĈqġŚσفƥيrĀݔ؆뼶அƧƜƚॸćॸĂɁƜƚĂƟ뼷фĘĀလفӲ˴ƄΡȸĠɹ뼵śĠɹ૨뼷ĝđħфĪҍ۵ӲĂśȥſƄᐻĀσ뼶ƄΡۈिŞҠƧƍͳ뼷ƄΡȺໆѲĈĠĬϵɘ뼷ۈि˧ăěģăˆϚȺNJĀ뼶
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72JUNE-JULY 2015
72 Chinese Editorial Lettersindd 72 24515 1150 am
73JUNE-JULY 2015
73MAY 2015
ƼЍ˗ՅЌѠ˥ʿಌϾЌѠˡϘċȞײʗ२ĉƯ뼷ħಌϾЌѠǭąƼĤĀԶѤ뼷ģǞơըdž˽ȞײŢƍͳಌϾӃDŽĀăגɸɾ뼶˗ՅЌѠ२ĉƯȜƍͳѲʹȉಌϾժΆʪʸćĂŐ뼷ƯʭѲʹҺʓа뼷ɡӴĀԜӍࠒΙĀ˝ՊƑħϭދ뼶ȮύNjęϙѲʹ+CEQDWEEKѲʹ˄ύʕᘶƋʕǟĀĻːࢬѱΙǝ뼷ĖƋʕďĀՒŞጣ뼷ǞĖƬԐԵ뼷ఁบጣ뼷৯χƯغĉ˴˖뼷ƲĂċժΆĝɩĖߙϜߝ뼶
ć˗ՅЌѠ२ĉƯĘ뼷ȜĈʈʞɩľߙϜাۋĀƯغĉ˴ΏDŽ˖Ӫ뼷ȺġಗĂǩDŽ؈ǂೀ뼵Ăǩೀ뼵Ăǩ˗Յਓĉ˴뼷ŗӍĂǩƼЍਓϢ˖Ӫǀȗ뼷ŴĶȜࡄħਓϢĘԭċȡĀ˖Ӫ뼶źƲʞऒĀਓϢʠߔಌϾӃDŽĀχ₈Ƭʇ뼶
ĤȀะɸľʞĎĢſŚʘ뼵96뼵չՍȓѣ뼵ՍၽݭDŽ뼵ଔӘݭDŽŠײĀӅśଋąύݔƬЌѠמćĤȀะऄЌѠঢ়ډЌťࢨƬЌѠݔDŽĀмȞॏě뼶ćॏěĘ뼷ڏˡߊͳȩˋśଋਓॏ˽מćƼЍĀŕĤмˡ뼶5ampŚܕߝĈՃȓѣ쨞ĤȀะ쨟ɽઠKUCڱӍěجƖҠӍūǕ쨣Ӄɯ뼵ƱůۈGGJCPԶФ뼷ˤơƜƚħęŝՇҜąĂċĻŗःˤιȸ뼵จęĉȱͶŠąݔƬЌѠŕĤƚяĀĂċݘČƯě뼶
73JUNE-JULY 2015
ɾϒǛТঢ়ЌѠמġŕęĀΪӃࢰȞײǛĎӽȜɘɾϒ⏜ࠑ뼶٩ʹćŭũˡ뼷⏜ࠑǛĎӽʇҌȜшĈǎϢӭ뼷˄ѲĈǚϗᤂːƶМĀěڱӍƜƚɁŞ뼷ಗƪċၰěढ़Šċěڱढ़뼶ˤơş֏ϝĄҬŅŭǛТঢ়ЌѠמȉ1TKGPVCN5GC8KNNCUCPFQVGNQORCP[VFڑ፴ৗڱćǘ⏜ࠑũѲ˟ȷǛĎӽЌѠŗĎĀԨĂċϝ뼶
क़Ś쨞OCTCӘЌѠӍʇҌ҈ثQVGNU4GUQTVU쨟ǘඳୌसӘራҠũѲĀ҈ثӘЌѠ쨞OCTC$CPIMQM쨟ć˥ūڏDŽąοȢКĀũˡ౯К뼶҈ثӘЌѠѲĈǎϢӭ뼵Ăċঢ়ډƄ˪േ౸뼵ĂŝʞǘljڝĀЌť뼵ĂċĐɒذƬʇħМƬĀƄჾКၰěढ़뼷ŗӍƪċĠβĨढ़뼶ĠβĨढ़ĀʋύරඌغŪ뼷ĻźӖĀĢƔʾϞɌʭ뼶ب
73 Chinese Sound Bitesindd 73 24515 430 pm
74JUNE-JULY 2015
ŊĈĉĻŗΞĘʄĄĂǝƄՃĻĨ뼵ĠĠӴĀŚęĝ뼶ȺۍĉדĀटĐę뼵ᇱЉĀΝբŠƍͳĀ϶ᇫሊş֏ĀŀƚໆѲȢĄġŚǀ뼶ȮϾĀʁĤҠ뼵ăߟĀĤĐŞઝǒҠĖōǩĀʋභ뼷ĘʄƄĴƄăćᄏƜƺŠŀƯ뼶
ĘʄĨŪħġŚě֏ˡĀȶ뼷פą؈ŠӃɯٲŢ˺ॎӃɯˡӪĀڇŠ؈ॸဩ뼷ԨĂĈϙʲɫĄˬιʘĀşТ뼷ȺˢϞవȘʆęΝ뼶ăΡǷȮċŚŝǝΝśşǡϰĘʄ뼷ĝĨڨǷŗŕŨĀĴǎĖТ뼶ĘʄӃɯٲŚӃɯਇɘǥːϵŀȩФ뼷ύǘĈŎԭħϔϙĀιʘ뼷ĘʄƲŭĝڇۃąƞęՏŚěڱӍ֏זĖĔƀڏDŽ뼷Ȇġďಗą(QTOWNCวݭġŚę˺ظ뼵ցЍ҈뼷ŗӍɩᕹϝĀĘʄŚĴظঌєŠĘʄŚǗΆ뼶
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qŢǘěغڱĎĸ뼷ĘʄĻĸԵĂНĈϙʲɫ뼷ƦؼąƄՃĻĨ뼶פąЌѠƥʋ뼷ĘʄŃĈňĠăǜՏĀɁŞŗӍԵĈȆŞɡĀբžŴĶ˝Պ뼶r
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Ęʄě֏ˡLjϋ˓ஸ
Ǘ˸뼷ȉʋභоŚӚ౨եȠʫ뼷ιʘѲƶϔŨຂ뼷ŞȗʞīĐћয뼶ěڱġķшĈĂċǚϗːƶМ뼷ĻગĉĀƄჾՏၰěढ़ŠċęŇăDž뼵ɧϜᰋࡊĀĠβĨěڱढ़뼷ߴĈŕϵɘĀƬڐͶՕӍǜཥѲ뼶ˤʋ뼷ěڱġķʭģѲɪĀʁƶեęЌѠ뼷шĈǎբҍϾϢӭ뼷ѲӍěڱԜӝ˖ӪमƼ뼷ĻӖՏĀěڱŠƜƚ뼶qrƼЍΡ뼵2ʠĉěӍͶԉěڱ뼵ljۈिş֏ݭDŽŭěŗӍġŚŭĘʄȘűěũDZȐၰĝćĔƀڏDŽ뼷˄ɩĖƶ뼶
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Ĉqʁƶแrƥ؆ĀĘʄŗȺযĀęڇۃĀӃɯѺ۷ࡒNJЪጠŗӍՏĀŚě֏ƜƚǡĎڏѩ뼶
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74-75 Chinese Cover Storyindd 74 24515 1150 am
75JUNE-JULY 2015
qύǘĈŎԭħϔϙĀιʘ뼷ĘʄƲŭĝڇۃąƞęՏŚěڱӍ֏זĖĔƀڏDŽ뼶r
ːĘʄӃɯٲŚӃɯਇɘǥ
ȞЌѠ뼶ĔŝЌѠŮĈǎϢӭ뼷Ӛ౨ǕǻύĂƁڝƬĀūǕݱɽˌ쨞Ӛǘŭͳ쨟ǨϐӚƦŪ뼶
ĻગĠǩਓϢ뼷ƦؼшĈۍĉٵґĀƬסĐɒذŠʕђĀϜٲ뼷ґʸˈƞՏĀƜƚ뼶ĀѲʹĄǘŗǡΟǼĀϜٲϐҜȥŪ뼷ƧȺŒŞ΄ąˈľŅȉλĎĀȗЯ뼷ŐଟĀŬǰƅ뼶
ԨĂċກĀɁŞקĄк˟뼶к˟ĄĂċמඵӭŠЌťǘĂɆĀ२ĉě˴உǒˌ뼷ŞƳĘʄĀġķŞь뼷ĄĂċʗŦȏˣߜĂċћ뼵뼵ΜĀˬǎ뼶ƜƚॸĻŗಶůĔƀĀˬǎǟħƜƚɁŞ뼷ŕґʸăɸľĉĀƜƚ뼶
ӃɯѺ۷ࡒĘʄшĈযĀ˥ͳΝNJЪጠŠ۵ĠΦࡡ뼷եϒĀՕNJȉŞĤɭɌĀĠƟNJȠઽʸ뼷ŪąĈĀʄ৫NJ뼶ʋභоŚӚ౨űז쨱ĈŎɸľŭĀġŚԽڄӚ౨ȉѲʹɧϜĀԽŠdžͳ΅ăෲĀΝᴂዣχƎঞĄȘʆɯϢĖĘʄĴĀκɯƥŞ뼶ʞǘᐤҠŠ༽ҠĈŎĀࡊŚĀƳߋӭӚ౨뼶ĔȏբžĝĄ˺ॎӃɯͱƜƚǡӍƜƚŶĀŕމŅ뼶
ͻĘʄŮĈŒѧǫԘĀեϒᆶŝԳŠƬďĻˢТĀसӆŠിӆĝĄڏѩě˺ӃɯĴăĻǸľĀӗމƥŞ뼶
ĤNjƄՃĘʄшĈϿĠڏѩęՏŚ֏זŠěڱĀɁŞ뼷Ʀ۵ĠĀϾӍԄӪЌѠģĝшĈϵɘ뼵मĀʗˡěڱѲ뼶ƜƚॸĞߜˣο˩ܪĀɁŞ뼷ĘʄȜĄĆĀŕՊ뼶˝މ
ƜƚॸăҨছ˝Պć06ĘʄڏѩĂɁϜЬƬݔĀ৫Ţ뼶ĔŝΪφĠŭષ۵ĠDŽˡę˺ĀஉǒˌȜ२ĉěǨ뼵ډԐढ़뼵Ќኃ뼵ঢ়ډфŠஉǒˌʪʸħĂɆ뼷ħƲĂʞĎਓǙҜǡǨλĈĀ৫ŢɆԥ뼶உǒˌԵĈĻગĉνӐКٮЌ৫Ţ뼷ͱĉၰěКĀˬǎ뼶ǩŚĀԐढ़ǂೀ)TCPV$TWPUGFGPŃĻħƜƚʔǻǭ˱뼷ŗӖਓϢĀˍ뼶06ĘʄɆƍĀĄћĂƄȕĀȞʞ뼵ՇҜƺŠџݔ뼷ŕґʸ
ćĔƀڏDŽĤмȞşҘě뼵Ĵল뼵ƜƚŶ৫ŢŗӍΡě뼶ǨŗŚōǩȞײƧʑӘϙ뼵ı҈뼵KOO[JQQ뼵ᅱᅧ뼵วѩŴĶĀƜƚ뼶ڏŠɲϜϙĝ˝ՊćĔƀݭ
АҔćĘʄϒʋභƳΟǼĤܪҠʭ뼷๗ŭĘʄȘűڏѩŞĀnjĴѲʹ
74-75 Chinese Cover Storyindd 75 24515 1151 am
76JUNE-JULY 2015
ТŪιͲĔٯĄƦͲȒĀƂ뼷ĻĄۍĉדኁĀĄЌѠӍӃɯ˖ӪˡĀߊӿϰϰఆĨƚȡ뼷ŊĨӍĴŢϢеɘDŽڥɘ뼶뺭
ćǗŔɫ뼵55뼵ȖŠ)EJCVDžǗŔʘԭħşТĀƎĐ뼷ĉȉĉƥǎĀˈਜঞĄӚӐŠάȱͶŕȶđĀƶК뼶Ţǘߊĉ˴Ďĸ뼷ĈąĔȏǗŔʘĀৗՎ뼷ŢϢеɘDŽɘďȻīΜƦͲڏ뼶Ļ뼷ďϝǡĀŰߧƦҶ뼷ЌѠӍӃɯ˖ӪˡĀߊӿڥఆĨƚȡ뼷ŊĨӍĴŢϢеɘDŽٯɘ뼶뺭뺭
२ĉϢе˖ӪĄࢨˡŪβĀȱਢ뼷ਯȺĄćЌѠ˖Ӫˡ뼶ĂŝśɡĀЌѠκΓīƧźĢŹǜതڌŢƋҠŒũĎ뼷ąĢŹŠതćɳ뼷ĈĠɹ쨵ňĠĴȊ뼷ࡍהŢƋĀڌćϢе˖ӪĔċցΆĘ뼷ЌѠߊӿТăĖЌѠćܦΰɌʐਓϢŦƟĀnjː뼶
ͱϿߊĉ˴ˆ˽ɝĂɝĢŹĔċɝʚ쨰ϢеěǂƚȜŀNjιƈāĀʅȁĄƇĬ쨵ȺǰďĄǥʿĀӷݦȱͶŠϢеĀฑࡄʇ뼶ĂҶŗકƥ뼷ЌѠߊӿƙĀĄqӚӐȱͶrĀŀNj뼷ƦăĄڙᆃĀˈ˱뼶
ljĂċߩղϰϰĄŕՋĀ뼶ƜƚغͱϿĄȁħԚċЌѠȞײ뼵ЌѠĀŞžͱȁЌѠǔɘDŽջĤDžʅȁŢԚĂŝЌѠмŀ뼷ȚЌѠߊӿĈޡȉĔǩದćϢеԒͶ뼷ũ˧ȉŴĶӚӐʸǟȱͶ뼶ȚНʥ쨰ăĻŮʘľǗŔɫͱҽƱĎȉϢеӚӐʸǟȱͶ뼶
ſŚʘěڱȉƜƚŭƼЍěڱ٩ԏ뼷ۈिȜҬφڇʠԄӪӃɯɁ뼷ƦԄӪƜƚȜભŕęˌŒ뼶ȁˤ뼷ĞđćതڌպݰĀě֏ˡġŒĂᤋ뼷ЌѠďκӚӐĂжƬΙ뼵ƬвĀߊӿ뼶
ӍĴŢϢеɘDŽɘĄȌīϢеŕĈвĀƶʑ뼶эɘăȚȩФߊĉ˴ŢϢеŠĔඐŀNjĀȶ˸뼷ģĄƬߊĨƺĀƶʑ뼶ĴǎĄȱਢ뼶ȮŕŶĂơȉϢеԒͶĖĪĂơĀɘăˆ˽ɸľċŇĴ뼶ŚʠϵϢеɆԥϯȗශઆȓѣ49QTNFYKFG˥ʿŢۈƖŞҠě֏ˡɘDŽąĂЬз뼷ʪưФĈĀದćϢеĈߊӿȉŴĶɘ쨱ˤʋ뼷ɸľĀߊĉ˴ΞħŮđŴĶιďΚȥŪӪ뼶ĔċƄࡢħۈƖҠĀߊˌǀȗژąܔѧ쨗
ȁˤ뼷ħąŕęՃʇŞƬߊƯě뼷˄ϢеɘĈвॼ뼷κƙĖŗĪڨǴž쨰s đĈࡄNjŠƱķ뼶ǚŢϢеđϭࡄ
Nj뼷ਯȺĄćƸĀľԘġ뼷ϢеňͲďĨƴśĆĄśǘŬķͱĄȩǚˆޚƦǢ뼶ǞĎ뼷ĈƱķƷĨϢеƱ˖뼷ĂϢеƱ˖뼷ĆŪβĀǴĢƔďƬ뼶߀
s ĠɝũǽКʚϝ뼷˄ɑϢеȀŗĸdž뼶ĔĄĂƞڇϢеϨȉƸĀƤƶʑ뼶ĻŗȮqħƇĬr뼵qƧڒr뼵qƇĬr뼵qɑĆffɑгār뼵qĆĀğʑƧrDžɝƶКũ˧뼶
s ĞѩʑdžɃϢеĀѢˆ뼶ϢеƫĆĀɝʚŶ뼷ăđŮĄӕҢćŦƀ뼷ɝȠȱĀɝʚ뼷ĔƟĆĈĻĨȌīϢеŊĈĞĖĀʋĀƱʜ뼷ģĻŗӚӐŐϢеŢĆĀƱķ뼶
s ыħϢеԵĈҲĀʋ˖Ӫ뼶ϔĄҺ˱ĀȅѮѲʹ˖ӪģӖ
ŗźϢеƴīĆňķ뼷ĨdžɃŴĶĀ뼷ȮƦźŴĶŢĆмŀČƗ뼶
s źϢеƢƅĆdžɃŴĶĀ뼶ěڱĉ˴ƼƔdžɃŴĶߊĝЏʫغĀ뼶ȁˤ뼷ժዓȴ뼷ăđǙᛃ뼷ģăđߣŎǟśѢˆ뼶ȮĆĀɝŠɽʪ뼷ϢеĨѿʓƢƅĆĄdžɃŴĶƥǡǨĸĀƸ뼷ƦؼģěźŴĶƴīĆňժķŠůķ뼶
ʘľȉϢеƥǎĀˈਜŠӍĴĀɘ뼷ăȚĻŗźĆŨэТŪιͲ뼷ƑȶđĀĄĻŗƬĆĀߊĨƺŠϢеĀƫǼ߀뼶
JTKUVKPG)COCTTCĄ49QTNFYKFGɽઠ뼶49QTNFYKFGĄĂؽƖҠۈŝŚʠϵĀϢеɆԥϯȗශઆȓѣ뼷шĈο˩ࡒĀě֏ǀԥ뼶˽ȓѣĪĀۈƖҠӿʗɠħϢеǭȉě֏ȠȱĀјƶ뼶٩ƢނŰ뼷ɑˢˈȉJTKUVKPGԒͶ뼶Ǘ쨰EJTKUVKPGICOCTTCNTCYQTNFYKFGEQO뺭
76JUNE-JULY 2015
qɘăȚȩФߊĉ˴ŢϢеŠĔඐŀNjĀȶ˸뼷ģĄƬߊĨƺĀƶʑ뼶ĴǎĄȱਢ뼶ȮŕŶĂơȉϢеԒͶĖĪĂơĀɘăˆ˽ɸľċ
ŇĴ뼶rCHRISTINE GAMARRA
LRA WorldwideɽઠؽƖҠۈ
ƢԺ
76 Chinese Knowledgeindd 76 24515 1153 am
IBC IBTM China ADindd 50 13515 833 pm
ಌϾ٧
7 Sabah Tourism Board ADindd 7 24515 1235 pm
10JUNE-JULY 2015
Are messaging apps the future of social media Social mobile messaging apps such as WeChat Line Kakao Talk Viber and Whatsapp are fast becoming popular in offering services such as news and information gaming and payment
Source The World Bank Group News
Marriott launches events-specific website
wwwmeetingsimaginedcom is an innovative Pinterest-
like site that is also available as an app providing ideas
and inspiration for all types of events
The National Geographic has chosen 24 unique boutique hotels across six continents to be in its new luxury hotel collection one of which is the Kasbah Du Toubkal located in the snow-capped High Atlas Mountains in Morocco
10-11 Webspaceindd 10 24515 424 pm
Alison Taylor fulfils her dreamsStarwoodrsquos senior vice-president of sales heads to the US
What you missed online onWWWBIZEVENTSASIACOM
Singapore extends visa for Chinese nationalsThe validity of these Multiple Journey Visas (MJVs) extends to a maximum of 10 years
10-11 Webspaceindd 11 24515 1134 am
12JUNE-JULY 2015
CoverStory
One cannot deny the prowess of Shanghai as a global city As a clear representation of Chinarsquos booming economy its impressive cityscape of skyscrapers and modern infrastructure presents a platform of boundless economic and business opportunities From the bustling Pudong district and the sleepless Xintiandi entertainment district to the renowned waterfront promenade Bund Shanghai is one of the most dynamic cities with no end to experiences
Shanghai continues to perform exceptionally in business events in huge part due to frequent and direct air accessibility from other major cities in the world According to Patrick Chen deputy director of Shanghai Municipal Tourism Administration this convenience makes it effortless for Shanghai to attract prominent events that see visitors pouring in from different parts of the world These include sporting events such as the Formula 1 UBS Chinese Grand Prix and Longines Global Champion Tour as well as the revered Shanghai Fashion Week and the Shanghai International Film Festival
Max Jantasuwan global managing director of destination management company and event company Events Travel Asia was recently in Shanghai earlier this year as a hosted buyer of ITampCM China a business events trade show that takes place each year as part of Shanghai Business Events Weekrsquos strong line-up of programmes Commenting on his experience he shared with Biz Events Asia that Shanghai has changed a lot in the past five years in a good way
SHANGHAI SURGES ONWORDS KRISTIE THONG
ldquoShanghai continues to offer a lot to event planners It is very accessible has opportunities for off-site events and has many local attractionsrdquo Jantasuwan said
ALL THE SPACE IN THE WORLDFrom the steadfast Shanghai New International Expo Center that has hosted the Motor Show for years to the Shanghai World EXPO Exhibition amp Convention Center situated in the city centre large-scale exhibition and convention venues are aplenty in Shanghai The Shanghai International
Convention Center is a venue that has attracted large-scale international conferences and business forums due to its integrated hospitality offering Situated in the heart of Shanghairsquos financial and trade zone Lujiazui and adjacent to the ironic Oriental Pearl TV Tower it offers a five-star hotel with 273 river-view rooms and suites on top of extensive event facilities With a total capacity of 3000 guests through a 4400 sq m pillar-less grand ballroom and 30 multi-functional conference halls it is no surprise the venue has attracted noteworthy events such as the Fortune Global Forum APEC Leadersrsquo Summit the 35th Asian Development
THE CHINESE CITY NAMED ldquoPARIS OF THE EASTrdquo CONTINUES TO ATTRACT BUSINESS EVENTS AS IT GROWS IN ECONOMIC STATURE AND PROMINENCE WHILE REMAINING TRUE TO CULTURE AND INNOVATION
12-14 Cover Storyindd 12 24515 1134 am
13JUNE-JULY 2015
Zhujiajiao ancient water town
Yuyuan Gardens
ldquoShanghai continues to offer a lot to event planners It is very accessible has opportunities for off-site events and
has many local attractionsrdquo
MAX JANTASUWANManaging DirectorEvents Travel Asia
Bank Council Annual Meeting and the welcome dinner of EXPO 2010
One of its newest venue additions may soon overshadow several competitors in the Asia Pacific market The National Exhibition and Convention Center (NECC) has already attracted much hype within both the domestic and international marketplace calling itself the worldrsquos largest exhibition venue Co-built by the Ministry of Commerce of China and the Shanghai Municipal Government NECC offers 500000 sq m of exhibition space with 400000 sq m indoors and 100000 sq m of outdoor display areas The indoor exhibition space includes 13 large exhibition halls each spanning 28800 sq m as well as three smaller 10000-sq m halls ndash all of which are directly accessible by freight carriers It also has over 60 meeting rooms of different sizes with seating capacities ranging from less than a hundred people to three thousand attendees each NECC is a multi-purpose facility offering more than exhibition and meeting facilities it is supported by a commercial centre three office buildings a five-star hotel conference services as well as international cuisine options and entertainment
OUT OF THE BOXShanghai has a healthy number of exhibition and convention venues and also a plethora of luxury and business hotels that offer impressive and well-utilised event facilities However event planners looking for the unconventional will not have their ideas stifled in Shanghai
Event planners can consider a space like M1NT which is a modern-day members club for classy clientele With a combined offering of a destination restaurant cocktail lounge bar roof terrace and night club it can host cocktail parties of up to 600 guests or
12-14 Cover Storyindd 13 24515 1134 am
14JUNE-JULY 2015
Shanghai Maglev Train Waterhouse Nanjing Road
On the Bund
sit-down dinners of 160 guests Event organisers can opt for food prepared by in-house M1NT chef Grant Brunseden M1NT has hosted and catered for a wide variety of events offering a chic touch to product launches fashion shows training and seminars and after-parties Some brands that have used M1NT for events include Ferrari Hermes Jimmy Choo Chopard UBS and Bvlgari
Situated east of Shanghairsquos old town is The Waterhouse at South Bund which consists of a 19-room boutique hotel and an event warehouse Located in the vicinity of the 2010 World Expo site and next to The Cool Docks cultural hotspot the venue has a disorienting yet refreshing design that charms planners in search of something out of the ordinary
The event venue is a pillar-less multi-purpose space converted from a former warehouse Evoking the buildingrsquos industrial roots the 743-sq m warehouse has a double-storey
ceiling and can be easily reconfigured to cater for all kinds of events and formats It can take up to 800 guests for cocktail parties or 500 guests for banquets
Anyone looking for an exclusive but sophisticated space in the heart of old Shanghai can consider Yong Fu Seventeen A members-only club housed in a private whiskey and cigars bar complete with parquet wooden flooring and comfortable green leather armchairs Yong Fu Seventeen can be hired for events of up to 100 guests with the choice of in-house or external caterers On other days it hosts regular whiskey and cigar tastings vertical wine tastings or oysters and champagne evenings
THE SHOW GOES ONWhile the merits are endless as a global city a metropolis that stays true to its roots is one that visitors return to time and again Shanghai retains its history and culture in landmarks such as the 400-year-old Yuyuan Garden the French Concession Region featuring old European buildings in Luwan and Xuhui and the renowned taoist Chenghuang Temple (also called Yi temple) This culture works as a hook for pre- or post-conference tours or incentive travel programmes Groups can visit medieval water towns such as Zhujiajiao located just 50 minutes away from the city centre by bus or take the maglev high-speed magnetic levitation train to Hangzhou or Suzhou
Oscar Cerezales chief operating officer of Asia Pacific for MCI weighs in
Shanghai has a combination of three pillars 1 It enhances relevant business exchange opportunities 2 It has a consolidated industry community 3 It has a leading positioning in market segments such as
finance real estate healthcare logistics and innovation
WHAT MAKES THE CITY OF SHANGHAI UNIQUE
12-14 Cover Storyindd 14 24515 1134 am
15 Hyatt Westin ADindd 15 19515 751 pm
16JUNE-JULY 2015
Mercato Starling
MERCATO Mercato is an Italian restaurant from three Michelin-starred Chef Jean-Georges Vongerichten Located on the sixth floor of Three on the Bund it boasts stylish rustic surrounds with reclaimed wood and warm leather tones exuding familiarity and a sensual feeling of comfort Looking out of the tall glass windows one will immediately feel directly in the heart of a vibrant city but away from the bustling crowds Famous for its seafood house-made pastas and wood-fired pizzas dishes are presented family style allowing for sharing and sampling a bit of everything Our personal favourite is the spicy salami ricotta cheese and broccolini pizza Mercato can also be booked for intimate dinner events with a separate function menu available
STARLINGStepping into Starling can feel like you are being teleported to Southeast Asia Just down the street from Four Seasons Hotel on Taixing Lu the pub evokes a colonial era through huge retro fans soft lighting and quaint birdcages If you are living in Southeast Asia and need some convincing to check out this joint let the cocktail menu wow you with its rum or gin-based concoctions that consist of spices and tropical flavours found in Southeast Asia One of the must-try cocktails is the spicy Tom Yum Colada made with coconut milk pineapple and lime juice The Pandan Collins and Roasted Pineapple Old-Fashioned are also some interesting options These drinks can be accompanied by familiar tastes such as laksa mango sticky rice or beef rendang ndash courtesy of Malaysian chef Brian Tan
TIAN ZI FANG (ॵŔᇇ)This artistic district is a labyrinth of alleys filled with cafes art galleries art deacutecor apartment blocks and craft stores within the area known as the French Concession Spend some time in some of the art galleries or take a stroll in the elegant French Concession itself ndash a 10 square-kilometre district with old residential buildings and heritage hotels and edifices
MAKE TIME COUNT IN SHANGHAIDO YOU HAVE SOME TIME TO SPARE OR A CHANCE TO MAKE USE OF CHINArsquoS 72-HOUR VISA FREE TRANSIT POLICY WE POINT OUT SOME INTERESTING FINDS IN THE GLOBAL CITY THAT MIGHT BE WORTH YOUR TIME
Tian Zi Fang
16JUNE-JULY 2015
16 Shanghai extendedindd 16 24515 1200 pm
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amp
0
lt
amp0
0lt
amplt
amp0lt
19-20 Sheraton ADindd 20 13515 857 pm
21 Macao Economic Services ADindd 21 13515 759 pm
22JUNE-JULY 2015
THE LUXURY
ISSUEWE LOOK AT
WHAT LUXURY
MEANS WHEN
GIVEN OUR OWN
INTERPRETATIONS
TheLuxuryIssue
WORDS EL KWANG
KRISTIE THONG
GINA SIN
22JUNE-JULY 2015
Itrsquos common knowledge that the
demand for upmarket or exclusive
experiences increases as Asia
becomes more affluent The growth
of economies see many corporate
companies rewarding high-achieving
employees in the form of top-notch
luxurious experiences And as a larger
and younger demographic worldwide
becomes richer products and services
work harder to find ways to attract
the elite in an increasingly saturated
market
Proving luxury incentive travel
continues to be in demand
Luxperience a three-day event that
aims to be the platform for luxury and
experiential travel in the Australasia
and Pacific region has seen continued
growth The success of the show has
prompted organisers to include a new
program within Luxperience tailored for
business events this year Event buyers
will be able to identify new opportunities
within the luxury travel industry for
incentives or exclusive events while
exhibitors will have a bigger platform
to provide innovative solutions for
meetings and events
Event planners specialising in luxury
experiences are now looking beyond
luxury products Clients are asking for
unique money-cannot-buy experiences
Many of us consider luxury to be in the
form of expensive items and exclusive
retreats while others believe it can
be the simpler intrinsic things in life
that are often overlooked However
we choose to define it one quote by
Karoline Huber of IWC Schaffhausen
(published by Boyden Global Executive
Search) sums it up well ldquoLuxury is
based on emotion and it is people who
create emotional differencesrdquo
22-33 Luxury Issueindd 22 24515 1137 am
23JUNE-JULY 2015
TheLuxuryIssue
OSAKA ndash
JAPANrsquoS SECOND
LARGEST CITYCurate a stellar city adventure in
Osaka and check the next residential
conference or incentive into the 160-
room St Regis Osaka Located on
Midosuji Avenue the Ginza of Osaka
where luxury international fashion
labels reside the purpose-built
five-year-old hotel is the epitome of
luxury Ease delegates into the hotel
with its signature afternoon tea or a
rejuvenating treatment in the Iridium
Spa featuring Sothys Paris
Witness the daily champagne ritual
held in the outdoor Zen garden adjacent
to the lobby on the 12th floor before
heading to The St Regis bar for a glass
of Shogun Mary the hotelrsquos concoction
of the Bloody Mary cocktailThe
THE LUXURY OF CULTURE BRINGING THE BEST OF TWO JAPANESE
LUXURY INCENTIVE CITIES THROUGH THE
CONDUIT OF CULTURAL EXPERIENCES
WORDS EL KWANG
welcome reception can either be held
in the 210 sq m Astor Ballroom or in
Italian restaurant La Veduta or French
bistro Rue drsquoOr Start the next day with
an official meeting agenda in the Astor
Ballroom which also has optional
breakout spaces in the four meeting
suites on the dedicated events floor
With its easy access team-building
activities are in abundance Visit the
190-year-old Kuromon Ichiba Market
for arguably one of the best Japanese
food and seafood in Osaka Another
fun activity for all ages is a visit to
the Momofuku Ando Instant Ramen
Museum where delegates get to
understand the history behind this
post-WWII invention try their hands at
making it and design their own ldquocup
noodlerdquo Those keen to learn more
about the Japanese culture can take a
private behind-the-scenes tour of the
Yamamoto Noh Theater built in 1921
Planners can have the option of having
performers hold coaching sessions
for delegates on the actual performing
stage The art form has been recognised
as a Japanese intangible heritage
in 2006
End the program in Kyoto with some of
the cityrsquos best retail shopping before
bringing delegates to Kyoto for more
cultural elements
The Astor Ballroom of The St Regis Osaka The Library Suite Meeting Room
ldquoAt both The St Regis Osaka and
Suiran The Luxury Collection
Kyoto we believe in assisting our
clients in curating memorable and
experiences that are unique to our
brands The Luxury Collection is
about travellers collecting local
and authentic experiences Let our
hotels be your guiderdquo
FAY-LINN YEOHBrand Director
The St Regis and The Luxury Collection Food amp
Beverage Marketing Asia Pacific
Starwood Hotels amp Resorts Worldwide Inc
23JUNE-JULY 2015
22-33 Luxury Issueindd 23 24515 1137 am
24JUNE-JULY 2015
Suiran a Luxury Collection Hotel Kyoto
HISTORIC KYOTOThere are many forms of relaxation and recovery in the world of luxurious experiences Some prefer retail therapy while others opt for a digital detox by staying in a luxury hotel or resort Embracing and experiencing the traditional Japanese culture and historic sites may reap benefits beyond soul searching Its cultural myths and spiritual integrity continue to distract global visitors from their day-to-day worries a true time out in Kyoto whilst stepping back in time
A 13-minute bullet train ride takes you from the buzzing city centre of Osaka to historic Kyoto the former capital of Japan for 1200 years According to the Kyoto Convention Bureau the ancient city is the cultural heart of Japan It has 17 UNESCO World Heritage Sites on a cityscape dominated by 2000 temples and shrines
SUIRAN A BRAND NEW BREATHING SPACE On the vibrant side of the Hozu River resides the brand new Suiran a Luxury Hotel Collection Kyoto As the first luxury collection hotel in Japan this hotel is perfect for exclusive management retreats or complete hotel book-outs Upon entering the main gates of the 39-room hotel a purposefully-laid footpath leads you on a tranquil trek through a Saryo Hassui cafeacute overlooking the river and misty Arashiyama hills and the hotelrsquos enchanting garden before bringing you to the hotel reception
Off the main reception desk is a 100-sq m Akane function room perfect for intimate welcome dinners of up to 48 guests Enjoy an authentic Geisha performance one of Japanrsquos indigenous wonders Unfulfilled meeting agendas or higher-level business planning can be carried out
in the unobtrusive meeting room or in the smaller 18-sq m Shogetsu room a less formal traditional Japanese setting that comes with its own bathroom and outdoor garden
The luxurious and spacious guest rooms were designed with traditional motifs such as the culturally significant cherry blossom hues in spring and the lush verdure in summer The carpet is a reflection of moonlight ripples on the Hozu River The superior rooms on the upper levels offer views overlooking the hotelrsquos foregrounds and its peaceful mountain and river surrounds whilst the ground floor Yuzunoha deluxe terraces consist of outdoor air baths (onsen) complete with retractable private screen doors for a soak under the healing sun
RECOVERY THROUGH THE ARASHIYAMA CULTURAL HUB The hotelrsquos concierge can assist in designing a customised menu in the hotelrsquos Kyo-Suiran restaurant (a restored building from its 1899 version) or an indigenous exploration of the Arashiyama village located near the hotel Engage the strength of the young and energetic team of ldquoJinrikishardquo which are beautifully-
24JUNE-JULY 2015
Sight-seeing on Jinrikisha
A dish from Kyo-Suiran Restaurant Authentic Geisha performance in Akane function room
22-33 Luxury Issueindd 24 24515 1137 am
25JUNE-JULY 2015
designed small two-wheeled rickshaws and embark on a tour of famous Kyoto landmarks surrounding the hotel Cross the Togetsu (crossing moon) Bridge and visit the Tenryu-ji Zen Temple established in 1339 by shogun Ashikaga Takauji in memory of Emperor Go-Daigo Existing buildings were restored to their closest originals after having gone through eight fires centred by a Zen garden displaying the balance of Yin (rocks) and Yang (water)
The hotel can work with the temple to organise activities such as meditation and hand-copying of sutras This is certainly a place to recharge and restore inner harmony after a productive conference in Osaka Equally wondrous is a Jinrikisha ride around the Arashiyama Bamboo Grove which is a popular site for photography The fresh air along with the staggering height and intense green hues of the bamboo makes one feel that all troubles will eventually come to an end
EXPLORING FURTHERVenture further into other parts of Kyoto Check out the must-see Fushimi Inari Taisha a Shinto shrine dedicated to the gods of rice and sake famous for its two-hour hiking path through the Senbon Torii shrine gates outlined by red overarching frames and fox
sculptures holding a key in the mouths for the rice granary
Head over to Gion district and let your imagination go back in time as your stroll through the alleys of old tea houses some of which are now converted into stylish restaurants and retail shops like Leica As Gion is known as the geisha district it is not uncommon to see Geiko (professional geisha) and Maiko (apprentice) throughout the day There is a large variety of retail shops selling Japanese incense tea and arts and crafts such as ldquokanzashirdquo an ornamental hairpin Rest your feet while indulging in an epicurean experience at the Shimogamo Saryo restaurant set in a
traditional Japanese house since 1856 Post-dinner head for some Japanese sake tasting at Machiya in Gion
BEFORE FAREWELLBid farewell to Kyoto on a high note by planning a series of cultural team-building activities with the Suiran hotelrsquos concierge Team members can embark on a traditional Kyoto sweet-making (Kyo-Gashi) activity conducted by 260-year-old family business Tawaraya Yoshitomi or try Ikebana the age-old Japanese art of flower arrangements End the team-building activities with a traditional tea ceremony and learn how to receive and appreciate a cup of tea in the hotel garden
Team bonding is a crucial component of incentive trips Asians culturally bond over meals Consider organising nightly supper sessions of Japanese Ramen where delegates get to try and compare ramen from different ramen shops Or drive a ldquobest ramen eatingrdquo photo competition through social media channels
RAMEN BONDING
Arashiyama Bamboo Grove
Traditional tea ceremony
25JUNE-JULY 2015
Kyo-Gashi making Sake tasting
Superior King Room at Suiran
22-33 Luxury Issueindd 25 24515 1138 am
26JUNE-JULY 2015
Do you believe there are moments when we can feel the physical halt of time Moments where the rush of everyday life and work commitments take a backseat giving in entirely to a view or feeling so mesmerising it overwhelms you Moments where personal problems cease to matter albeit for a brief moment for the magnitude of your problems feels insignificant in comparison
For me it took standing at the West end of Angkor in Siem Reap and taking in the view of Angkor Wat in its full glory A sharp intake of breath as I marvelled at the workmanship of the intricate Khmer architectural carvings on the walls and pillars constructed in a century that did not have the tools and technology we have today Like all tourists in Siem Reap visiting Angkor Wat was one of the first things on the list Leak the helpful guide assigned by DMC Asia Expeditions explained that Angkor Wat is only one of the many religious monuments in the Angkor area a huge archaeological park that spans 400 square kilometres It comprises a hefty number of remains of the different capitals of the Khmer Empire from the ninth to the 15th century Once a Hindu and later a
Buddhist temple Angkor Wat was built in the 12th century and remains as the only religious centre in the area
After emerging from an extensive brand transformation from micenet ASIA to Biz Events Asia that left us excited satisfied but mentally drained I jumped at the opportunity of visiting Siem Reap in Cambodia a place I knew close to nothing about Siem Reap may be an emerging destination but it is already filled with tourists due to its rich line of historic and religious artefacts The best jobs locals can have in Siem Reap are the ones directly fuelled by tourism ndash as tour guides and in hospitality The high proficiency of the English language spoken everywhere is also a true sign of a thriving tourist destination in Southeast Asia
TheLuxuryIssue
THE LUXURY OF TIME
RETRIEVE LOST TIME AND ALLOW FOR TRUE INCENTIVE CONNECTIONS
THROUGH THE HISTORICAL BEAUTY OF SIEM REAP
WORDS KRISTIE THONG
Ta Prohm
26JUNE-JULY 2015
22-33 Luxury Issueindd 26 24515 1138 am
27JUNE-JULY 2015
27
LE MERIDIEN ANGKOR Despite the lack of existing MICE
infrastructure Siem Reap remains a
viable option for meetings and incentive
programs with its can-do attitude
These are the sentiments of Dennis
Kam director of sales and marketing
at Le Meridien Angkor He shares that
the hotel hosts up to four international
corporate groups a month of which
most come from Singapore China and
Thailand Besides the 200-guest Tara
Ballroom the hotel has an impressive
and well-landscaped garden that works
well for al fresco cocktail parties and
gala dinners of over 1000 guests The
lobby can also be easily taken over and
transformed to the requirements of
the event organiser A popular choice
is having a dinner hosted at a temple
where the hotel has hosted smaller
groups of under 100 guests at the
Kraven temple complete with stunning
lights and warrior dancers
ASIA EXPEDITIONSIn an exotic destination like Siem
Reap it takes a trustable destination
management company to ensure
everything goes according to plan I had
a guide who would go the extra mile to
accommodate any last-minute changes
and knew exactly where to take me
when I asked for something out of the
norm or local Apart from Cambodia
Asia Expeditions has a presence in
Myanmar Laos and Vietnam
SHINTA MANI FOUNDATIONSiem Reap is an ideal destination for
corporate groups looking for a cultural
incentive experience with a strong
CSR element Hiring the local Phare
Circus troupe for an event allows
groups to tick off their CSR KPIs Many
hotels also work with non-government
organisations that help support the local
community ndash be it through education
training or employment The Shinta
Mani Foundation is a registered local
NGO that focuses on three core areas
education small business start-ups and
health care On top of donations USD 5
from a nightrsquos room rate at the luxury
boutique Shinta Mani Club or Resort is
donated directly to the foundation
AN INCENTIVE OUT OF SIEM REAP
The same feeling of time stopping was
experienced through the hours spent
exploring sites such as Bayon Temple
and the ruins of Ta Prohm ndash a temple
made famous by Angelina Jolie in Tomb
Raider We also headed up to the Kulen
Mountain which is not just a popular
tourist site but where many locals visit
during the weekends to relax or swim
under the waterfall
In a beautiful destination like Siem
Reap we are naturally inclined to
switch off making connecting with
onersquos self possible It is where the 24
hours in a day pass seemingly slower
as though the seconds match the pace
of a calmer beating heart Without the
usual modern worries it also motivates
incentive delegates to truly connect
with each other making incentive
programs worth every penny spent
View of Angkor Thom Temple Angkor Wat
Banquet dinner at Kravan Temple
27JUNE-JULY 2015
22-33 Luxury Issueindd 27 24515 1138 am
28JUNE-JULY 2015
Depending on perspectives luxury
can mean catering to an upmarket
audience or simply having the luxury of
space and time and a chance to take a
breather and relax We learnt recently
that Singapore-based Saakalya Travel
is unique in the way that it provides
these luxurious simplicities to busy
professionals away from the bustling
and sometimes chaotic cities to some
of the most beautiful and culturally-rich
destinations in Southeast Asia
The duration of the trips is kept short
and hosted during the weekends so that
they do not eat into the limited time of
busy professionals but yet sufficient
in providing a deeply refreshing and
rejuvenating experience Luxury is what
enriches us be it physically mentally
or spiritually Its value can be found in something true and pure whether that
is attributing significance to the time
and dedication spent on hand-crafting
deacutecor as with the Saakalya Collection
or indulging in beautiful open spaces
of scenery The concept of luxury is a
wholly personal perception
Travel experiences at Saakalya are
centred on somewhere new and
something different Bali is the current
destination that Saakalya explores
with access to a richer variety of
areas and opportunities built on the
connections of Saakalyarsquos managing
director Alexandra Schmutterer
Locations are curated through the
knowledge of locals working alongside
Saakalya to embrace the concept of
TheLuxuryIssue
INTERPRETATIONS OF LUXURY TRAVEL
NOT ALL THAT GLITTERS IS GOLD IN LUXURY
TRAVEL SOMETIMES ITrsquoS JUST A BREAK FROM ALL
THE DEADLINES YOU MAY OR MAY NOT HAVE MET
AND THE LUXURIES OF BEING ABLE TO ENRICH
THE BODY MIND AND SOUL IN TRAVELWORDS GINA SIN
holistic travel Each trip only allows
for up to a maximum of 12 people
in order to maintain an exclusive
and personal experience The
variety of experiences planned
around tranquil surroundings has
been designed to encourage new
passions such as arts cooking wine
tasting (you may be surprised Bali
does have a winery) or yoga taught by
world renowned instructors Guests
will also stay in personal villas in a
luxurious resort maintaining the
feeling of exclusivity and privacy
In pursuit of more exclusive and
unconventional destinations works
are also currently underway to
create such experiences in Thailand
22-33 Luxury Issueindd 28 24515 1138 am
My Magnifique VoyageMy Magnifique VoyageMy Magnifique VoyageMy Magnifique VoyageMy Magnifique VoyageMy Magnifique Voyage
Grand Ballroom
Th e Grand Gamelan
Luxury Pool AccessLuxury Pool Access
SETTING THE STAGE FOR INSPIREDMEETINGStrade AT SOFITEL BALI NUSA DUA BEACH RESORT IS AN INNOVATIVE SET OF VENUE CHOICES THESE COMPRISE 12 FUNCTION ROOMS INCLUDING 2 BALLROOMS ALL OF WHICH ARE WELL-EQUIPPED AND FEATURE NAMES THAT INVOKE DEEP BALINESE MEANINGS AND ENDLESS INSPIRATION YOUR PERSONAL INSPIREDMEETINGStrade PLANNER WILL HELP YOU CREATE A TRULY UNIQUE OCCASION DISCOVER ALL OUR MAGNIFIQUE ADDRESSES IN OVER 40 COUNTRIES ON wwwsofitelcom
DISCOVER OUR MAGNIFIQUE ADDRESS IN BALI
My Magnifique VoyageMy Magnifique VoyageMy Magnifique VoyageMy Magnifique VoyageMy Magnifique VoyageMy Magnifique Voyage
SOFITEL BALI NUSA DUA BEACH RESORT
MAGNIFIQUE EVENTS
TAILOR-MADE MEETINGS IN A STUNNING BEACHFRONT SETTING
KAWASAN PARIWISATA BTDC LOT N5 NUSA DUA
BALI 80363 INDONESIA - TEL (+62) 361 849 2888
H9078SOFITELCOM
JOIN OUR GLOBAL LOYALTY PROGRAMAT ACCORHOTELSCOM
29 Sofitel Bali ADindd 29 16515 652 pm
30JUNE-JULY 2015
LUXURY AT SEATHE GOLDEN AGE
OF SAIL STEALS THE LIMELIGHT AT A RECENT
OFFICIAL MEDIA LAUNCH OF ROYAL ALBATROSS IN
SINGAPORE
WORDS GINA SIN
Some have always seen the appeal of having events held near water whether
it is an outdoor poolside cocktail event or a networking party on a dockside yacht
against the sunset Royal Albatross originally built in 2001 and later acquired
by Tall Ship Adventures Pte Ltd is the latest attention grabber for business
events in Singapore
Once a traditional sail training ship Royal Albatross exudes sheer luxury with its hard-carved wooden interiors sturdy
aluminium masts 22 majestic sails and 60000 LED lights customisable to 512 colours It can accommodate just shy
of 150 guests for day sailing or over 200 guests berthed
The media launch perfectly encapsulated the experience of being on the ship We went on a tour of its 185-square metre
upper deck Grand Salon and five ensuite cabins and enjoyed cocktails and canapes
specially prepared by Clubvivre We watched its crew climb the shiprsquos masts
in preparation for a ride out to Lazarus Island where fire-eaters gave us a warm
welcome and a delicious satay (barbequed meat on sticks) buffet awaited us We
headed back to reality eventually but not before everyone was handed flutes of
bubbly to end the beautiful night
Delve into Thailandrsquos spiritual culture at the Erawan Shrine located in the heart of Bangkokrsquos Ratchaprasong precinct on Ratchadamri Road Proceed with a stop at Grand Hyatt Erawan Bangkok a renowned luxury hotel located just next to the shrine
Despite a lobby constantly abuzz with activity it induces a calming effect on arrival as the fragrant air-conditioned setting cools you down The newly-refurbished guest rooms showcase residential-styled amenities making delegates feel right at home ndash perfect for residential conferences and events The hotel offers event planners an incentive to a rejuvenating experience at the tranquil isawan Residential Spa amp Club
While ldquooptionsrdquo is a key component with creative event buyers the hotel offers a high-end board room a grand ballroom with an eight-
metre-high ceiling as well as The Campus event space which continues to draw hot demand since its launch in 2009 A Singapore-based corporate event specialist feels The Campus ldquoprovides a fun environment that inspires creativityrdquo where delegates can relax and be themselves contributing to ldquobetter communications at an eventrdquo Due to its unique setting The Campus has also started to attract banquets and weddings
With the rise of smaller-sized events and incentive groups ldquothe residencerdquo offers a New Yorker-designed executive residential-styled setting Whether itrsquos pre-event drinks in Apartment 305rsquoS own Gallery or breakout creative sessions in any of the other four luxurious event rooms ldquothe residencerdquo provides a unique environment for planners with the objective to strengthen team spirit and enhance relationships
TheLuxuryIssue
LUXURY IN THE HEART OF BANGKOKEXPERIENCE THE LUXURIOUS FEELING OF SPIRITUALITY COMBINED WITH A HOTEL THAT KNOWS EXACTLY WHAT EVENT PLANNERS NEED
WORDS EL KWANG
The Campus
Royal Albatross
22-33 Luxury Issueindd 30 24515 1138 am
31JUNE-JULY 2015
TheLuxuryIssue
Major hotel chains and their rapid growth in the Asia Pacific region have always gotten most of the attention in business events The rise of independent hotels however has been evident in recent years as the category gains more prominence A Biz Events Asia survey conducted in May revealed that the majority of respondents (95 percent) are interested in independent hotels due to their unique product offering
ldquoTravellers today are looking for authentic and memorable experiences where travel is aspirational and luxury is defined by personal life and style preference at any given time in your liferdquo says Josephine Lim managing director of South East Asia for Preferred Hotels amp Resorts
ldquoIndependent hotels are often borne from entrepreneurial hotel owners with a passion for the art of hospitality They deliver the authenticity of a destination ndash featuring the unique characteristics of specific cultures within their own brand of hospitality that allows discerning travellers to lsquolive like the localsrsquordquo she adds
Also playing a significant role in the rising trend is a growing demographic of high-earning millennials with sizeable disposable incomes looking for exclusivity in cooler trendier and off-beat experiences
ldquoIndependent hotels pay a lot of attention to detail and design aesthetics Though some of them may be smaller the experience is often different and more magical I tend to stay in such hotels if I want a different experience they tend to feel more luxuriousrdquo says Jeanne Hong a 35-year-old finance professional who is also the
THE LUXURY OF AUTONOMY
INDEPENDENT HOTELS OFFER OFFBEAT OR EDGY LUXURY
EXPERIENCES BUT HAVE THEY GAINED THE TRUST OF EVENT
PLANNERSWORDS KRISTIE THONG
The Dhara Dhevi Chiang Mai
31JUNE-JULY 2015
22-33 Luxury Issueindd 31 24515 1138 am
32JUNE-JULY 2015
co-owner of The Snack Guru an online store selling healthy gluten-free snacks
Putting independent hotels within a single alliance has long been industry practice and there are many benefits to doing so An independent hotel under a company like Small Luxury Hotels of the World or Preferred Hotels amp Resorts can save costs by easily tapping into the hotel companyrsquos global distribution channels gain awareness through joint marketing efforts or build continued satisfaction with the companyrsquos loyalty program While individual properties may be overlooked when pitching for corporate business joining a hotel company offers them tender opportunities with multi-national corporations
These independent hotel companies have been gaining traction Worldhotels welcomed seven new members in the first quarter of 2015 adding to its portfolio of nearly 500 properties worldwide Small Luxury Hotels of the World has announced at least eight member hotels and resorts of which several will be opening throughout the year Meanwhile Preferred Hotels amp Resorts introduced six new properties ideal for the business events market that will be scheduled to launch by the end of 2015
A CHAIN GOES FREEIn early 2015 Starwood Hotels amp Resorts announced the launch of its 10th brand that now falls within its extensive portfolio Tribute Portfolio promises owners Starwood Preferred Guest (SPG) members and guests
the ability to ldquostay independentrdquo with a selection of independent upscale hotels in high-demand destinations While falling under the new brand name the independent hotels within the portfolio will maintain their own unique identities and continue to promise boutique service
Adam Aron chief executive officer of Starwood adds that the mission of the new brand is to ldquobring great hotels in great destinations to loyal SPG members who make up more than half of all Starwood staysrdquo As with Starwoodrsquos other nine brands SPG members will be able to earn and redeem Starpoints at Tribute Portfolio hotels and enjoy in-hotel elite tier benefits such as upgrades welcome amenities late check-out and more
NUMBERS FROM THE SURVEY
LEADING HOTELS OF THE WORLD SMALL LUXURY HOTELS OF THE WORLD
95list something new and unique product offering as reasons why they will go for an independent hotel
35 will take into consideration loyalty programs when considering the use of an independent hotel
Event planners have stayed with a member hotel in these hotel companies at least once
ITrsquoS ABOUT THE SERVICEThis recent development from Starwood may put independent hotel companies on alert in particular due to Starwoodrsquos strong and global branding as well as its loyalty program While many independent hotel companies offer some form of loyalty program most are only beginning to find a footing with loyalty programs specifically for event planners Elaine Macy senior vice president group sales for Preferred Hotels amp Resorts revealed that a meeting planner loyalty program is currently undergoing a Beta testing in North America under iPrefer the companyrsquos point-based guest loyalty program It was introduced in early 2015 to offer planners points for actualised revenue from rooms booked
Royal Palm South Beach Miami Starwoodrsquos first Tribute Portfolio feature hotel
22-33 Luxury Issueindd 32 24515 1138 am
International Starfor Leadership
in Quality Award 2013Gold Category
Certificate of Excellence2014 WINNER
One World Hotel
Find us on
first avenue bandar utama city centre 47800 petaling jaya selangor malaysia toll free domestic 1300 88 7888 toll free international 1800 88 7888tel 603 7681 1111 fax 603 7681 1188 email enquiryoneworldhotelcommy website wwwoneworldhotelcommy
Half Day Meeting Package from RM218 per person per day
Full Day Meeting Package from RM228 per person per day
2015 Meeting Packages
Meeting faci l i t ies recognised by the world
At the 5-star One World Hotel you can expect ample space luxuriously appointed with spectacular chandeliers and state-of-the-art facilities including simultaneous interpretation system live feed facility and mood lighting with variable colour setting and free Wi-Fi However what makes corporate functions here extra special is the opportunity to put fun back into functions
Anythingrsquos possible in One World To add some excitement to your next event speak to our Conventions and Events team today at 03-7712 2289 or email cneoneworldhotelcommy
Prices are in Ringgit Malaysia and inclusive of 10 service charge and 6 goods and services tax
ldquoTravellers today are looking for authentic and memorable experiences where travel is aspirational and luxury is defined by personal life and style preference at any given time in your liferdquo
JOSEPHINE LIMManaging Director of South East AsiaPreferred Hotels amp Resorts
at member hotels and already has more than 550 planners enrolled
Perceptions of service standards and event delivery also differ According to survey findings perceptions are pretty much split down the middle when it comes to concerns over an independent hotelrsquos brand standards in event delivery
While some believe the use of an independent hotel for an event may ldquonot be able to benefit from the established international image of hotelsrdquo others feel they offer a less mainstream and more intimate touch while not compromising on service standards Many will take to leisure-focused research through sources like TripAdvisor or rely on word-of-mouth to gauge standards of an independent hotelrsquos ability to host events Some however feel that the overall experience is dependent on the staff and service standards and do not take into account the hotel status
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34 Luxperience ADindd 34 13515 841 pm
35 Pullman Bangkok King Power ADindd 35 19515 758 pm
36JUNE-JULY 2015
TalentAndMentor
There is no argument ndash talent is one of the most common and hottest buzz words in business events and hospitality While many companies experience what appears to be a talent crunch in Asia one professional who has spent years in talent assessment and human capital strategies suggests the ldquoright fitrdquo might be the bigger issue
Thomas Wai director for Asia Pacific at Talent Plus Inc says the challenge of identifying engaging and retaining talent differs for a region as large and diverse as Asia Pacific With his work bringing him to over 30 cities in China including the third and fourth tier cities Wai has met ldquogreat people who are driven honest and hardworkingrdquo and seen career fairs in Shanghai filled with tens of thousands of candidates expressing genuine interest Identifying talent is likely to be an issue here according to Wai and the question companies should be asking is if there is a structured and effective interview system in place to identify the right talent
For mature cities such as Singapore and Hong Kong talent retention is at play
ldquoUnfortunately many organisations do not pay sufficient attention in re-hiring their people They pay little focus in developing their potential They focus on peoplersquos weaknesses rather than setting them up for success As a result talented people leave the organisation and recruiters assume that they cannot find people to join themrdquo Wai says
ITrsquoS NOT ABOUT THE MONEYThere is a misconception that salary compensation and benefits are the most crucial investments in employment or talent retention While they used to be the key elements to attracting and retaining talent evolving socio-economic factors along with a thirst for information and constant change brought on by the Internet age have shifted mindsets of working professionals Wai calls monetary benefits ldquosatisfiersrdquo but not motivators
ldquoThe key motivators to truly engage and help us to getting and retaining our performers are recognition one-on-one time mentoring setting them up for success paying attention to them listening to their physical and emotional needs helping them to become significant and allowing them the freedom to be the very bestrdquo he says
We are well aware that a sustainable work force be it in the West or Asia Pacific starts from the top And it may be the hardest but most rewarding step Top leadership will first need to show commitment in building a talent-based culture and demonstrate that they care about their people
ldquoThen you need to understand the DNA of your top performers decode and understand what makes your successful people successful Use these DNAcharacteristicstraits to create an interview as part of your selection consideration when you are considering new candidates or promoting from withinrdquo Wai says
THE LUXURY OF TALENT
SCRAP THE IDEA OF A TALENT CRUNCH WE HAVE THE TALENT IN ASIA BUT DO WE KNOW HOW TO
GET THE RIGHT HIREWORDS KRISTIE THONG
36JUNE-JULY 2015
It is useful to evaluate his potential so as to help him with his blind spots while putting focus on his strengths
On top of constant and open communication Wai recommends ldquostay interviewsrdquo These interviews recognise the achievements of employees and identify subsequent steps for growth
ldquoThis way you would have a better chance of creating a sustainable work force for the future state of your organisationrdquo Wai adds
SUCCESS SHOWSA sustainable workforce translates to a successful business Wai cites the example of the Capella Hotel Group where its property in Singapore continues to enjoy one of the highest occupancy rates since its opening six years ago When the group took over the Ritz-Carlton property in Bali it enjoyed the ldquobest year ever after 17 years in businessrdquo Founder Horst Schulze was quoted in an interview saying itrsquos all about the right hire
ldquoWhat a customer wants is no defects timeliness and caring service How do I know my front office manager is taking great care of my guests I can ensure this by selecting the right talent Somebody that has it in themrdquo
The effect flows through every aspect of the business
ldquoYou could see the positive results from their high level of guest satisfaction guest retention employee satisfaction and ultimately financial rewards for the owner and investors as wellrdquo Wai says
36-37 Talent and Mentor Thomas Waiindd 36 24515 1140 am
37JUNE-JULY 2015
37
ldquo
ldquoThe key motivators to truly engage and help us to getting and retaining our performers are recognition one-on-one
time mentoring setting them up for success paying
attention to them listening to their physical and emotional
needs helping them to become significant and
allowing them the freedom to be the very best
THOMAS WAIDirector Asia Pacific
Talent Plus Inc
37JUNE-JULY 2015
szlig8QGHUVWDQGERWKWKHLUtalents and desires and their weaknesses and blind spots
szlig)RFXVRQWKHLUWDOHQWVDQGcreate platforms for them to exercise their strengths
szligHHSDQRSHQGRRUSROLFIRUyour teams to approach you with concerns suggestions and innovative ideas for growth
szligQGLYLGXDOODFNQRZOHGJHtheir hard work and achievements do it timely and sincerely
szlig5HPHPEHUWRWDNHWKHWLPHto understand why a team member would make the decision they made and why instead of rushing to judgement about a decision
KEEP THE MOTIVATION
36-37 Talent and Mentor Thomas Waiindd 37 24515 1140 am
38JUNE-JULY 2015
Knowledge
IT MAY SEEM OBVIOUS BUT THE STARTLING TRUTH REVEALS A GAP IN HOSPITALITY SALES TEAMS AND THEIR ABILITY TO FOLLOW UP
In this day and age of email SMS Twitter and Gchat personal contact is still the most important way to build relationships In a world of ever-increasing automation and impersonal service a hotel must distinguish itself from its competition Hospitality sales teams need to realise that product and price are very similar in todayrsquos market What will be the clientrsquos reason for awarding a piece of business The relationship with the customer and the loyalty built up over time Hospitality
38JUNE-JULY 2015
THE ART OF FOLLOWING UP
THE LUXURY OF KNOWLEDGE
WE OFFER INSIGHTS FROM TOP INDUSTRY PROFESSIONALS IN A SPECIAL
KNOWLEDGE SECTION GO DIGITAL WITH US BY ACCESSING FULL VERSIONS
OF THESE ARTICLES ONLINE
CHRISTINE GAMARRADirector of Operations Asia PacificLRA Worldwidechristinegamarralraworldwidecom
sales teams must be in the business of building relationships instead of taking orders
A prompt and personal follow-through with the client is the most effective technique to gain commitment Following up not only displays a sense of urgency for the business lead it gives the opportunity to advance the sales process towards a decision The timeliness of a follow-up is another factor that will communicate your reliability to the client A follow-up should not be later than 48 hours after the last communication with the client
An effective follow-upszligHVLQFHUHDQGFRQILGHQWszlig$VNRSHQHQGHGTXHVWLRQVWKDWLQYLWH
the client to elaborateszlig3UREHLQWRRXUFOLHQWOslashVUHVSRQVHVszlig2IIHUVRPHWKLQJRIYDOXHOtilde
for nothingszligHPRQVWUDWHWKDWRXXQGHUVWDQG
what the client is looking for
Read the full article online at bizeventsasiacomluxury-of-knowledge-follow-up
38-39 Luxury of Knowledge_KTindd 38 24515 1140 am
39JUNE-JULY 2015
WHAT SHOULD YOU LOOK OUT FOR BEFORE PENNING AN EVENT SPONSORSHIP AGREEMENT
Exclusivity ndash Most sponsorship agreements would provide some form of exclusivity This is to avoid competitors sponsoring the same event or to avoid association with a conflicting category Where category exclusivity is provided for its scope must be clearly defined Eg A soft drinks sponsor may agree to exclusivity for non-alcoholic drinks or insist on being the only beverage sponsor
Trademarks ndash The agreement should state the manner and form (colours font size proportion to surrounding text graphics etc) in which the sponsorrsquos trademark may be used Likewise the sponsor may wish to conduct its own advertising and the event organiser should also have control over the manner and form in which its trademarks and logos are used
Payment ndash Often involves a hybrid arrangement where a percentage of the fees is paid up front and the remaining being paid in accordance
WORDS EL KWANG
Duetto a technology and services company offering medium to large hotel groups and casinos a three-year old system that assists in implementing revenue strategy In an exclusive interview with Biz Events Asia Patrick Andres executive vice president Asia Pacific for Duetto explained that the program uses sophisticated algorithm to gather information from web shopping patterns competitor hotel pricing airline traffic special events and social ndash all to understand market behaviour The systems will ideally allow hotels to optimise price profitability by category It also provides hotels with visible real-time information to make necessary business decisions such as adjusting accommodation rates on their websites or in contract negotiations
It ultimately provides the opportunity for hotels to implement an ldquoopen pricingrdquo structure that will benefit the consumer in the name of rate parity yet allows hotels to sell at a more profitable rate Open pricing is an evolution from traditional revenue management Instead of closing out lower rate categories it allow hotels to shrink or increase price differentiation between the room categories This hopefully leads to more yieldable corporate rate tender agreements in Asia much like what the American market is experiencing Yielding corporate rate agreements allow hotels to market profitable rates during peak demand periods
Read the full article online at bizeventsasiacomluxury-of-knowledge-duetto
39JUNE-JULY 2015
JOIN THE PARTY
THE GAME CHANGER
with a performance-driven schedule Where productsservices are provided in lieu of sponsorship fees the manner of determining their value should be spelled out along with warranties as to their quality standard and merchantability also incorporated
Exit ndash Long-term agreements should have a termination clause allowing parties the opportunity to call it quits with and without cause anytime during the subsistence of the agreement Grounds for termination may include either party bringing the other into disrepute late payment of sponsorship fees and cancellation of the event
Read the full article online at bizeventsasiacomluxury-of-knowledge-sponsorship-agreements
VICKI HENGDirectorVicki Heng Law Corporationvickivickihengcom
ldquoDuettorsquos new strategies within their systems might allow hotels
to regain pricing power ldquo
PATRICK ANDRESExecutive Vice President Asia Pacific
Duetto
38-39 Luxury of Knowledge_KTindd 39 24515 1140 am
2 0 1 5m i c eMEETINGS INCENTIVES CONFERENCES EXHIBITIONS
10-11 September 2015Suntec Singapore convention amp exhibition centre
wwwmiceasiaexhibitioncom +852 3975 5710
miceaSia
100+ Exhibition booths
5000+ Visitors
500+ ConfErEnCE DElEgatEs
8 aCCrEDitED Workshops
2 frEE ConfErEnCEs
30+ prEsEntations
This prestigious Awards Evening will be judged by a panel of leading event organisers from throughout the Asia
3DFLAgraveFUHJLRQLQWRWDOWKHUHZLOOEHDZDUGVXSIRUJUDEVWRVROXWLRQSURYLGHUVYHQXHVDQGHYHQWRUJDQLVHUV7KLV
evening awards party will be after the exhibition on day one of the event and it will be a fantastic way to honour
the work of Asiarsquos Event Professionals and provide a great QHWZRUNLQJRSSRUWXQLW
This event brings together leading Event organisers Meeting Planners Corporate Buyers Venues Hotels Attractive Suppliers Event Technology Tourism Boards RYHUQPHQW0ampVSUHGRPLQDQWOIURPWKURXJKRXWWKH$VLD3DFLAgraveFUHJLRQ
For more information about MICE 2015 and Awards Ceremony please email miceoliverkinrosscoukFor exhibition ticket registration please visit wwwetouchescommiceasia2015
40 Mice Asia Pacific ADindd 40 16515 653 pm
amp210DJDGB)$SGI$0
41 Sentosa Golf Clubindd 41 14515 838 pm
42JUNE-JULY 2015
WWHY SINGAPORE CONTINUES TO STACK UP
AS A PLACE FOR BUSINESS AND MEMORABLE
EXPERIENCES
SINGAPOREDelveInt
o
WORDS EL KWANG | KRISTIE THONG | GINA SIN
42JUNE-JULY 2015
42-44 Delve Into Singaporeindd 42 24515 1142 am
43JUNE-JULY 2015
e worked really hard to ensure that our attendees
feel like they are getting a luxury experience
where wersquove thought of and arranged everything
You really have to think of everythingW ldquo
HIGH-ACHIEVING QUALIFIERS OF US-BASED HEALTHCARE MARKETING CONGLOMERATE
FOREVER LIVING PRODUCTS WERE TREATED TO A TIME OF THEIR LIVES IN SINGAPORE
WORDS KRISTIE THONG
Soundproofed walls of the Sands Ballroom of Sands Expo amp Convention Centre Marina Bay Sands in Singapore could barely contain the pulsating excitement of the crowd Upbeat triumphant contemporary music and exuberant cheers could be faintly heard from the floor right below it Walking into the ballroom as an observer was an experience in itself illuminating hues of pink blue and purple danced along to the beat of the music in sync with cheers and dancing amid the crowd the dazzling lights fell against the unique clusters of crystal-like structures high on the ceiling resembling thousands of balloons just about to fall
This amazing sight was Forever Living Products Global Rally held in Singapore on April 19-27 2015 Forever Living
THE LUXURY OF HEALTH
Products a multi-level marketing company that sells aloe vera-based drinks and bee-derived cosmetics nutritional supplements and personal care products hosts an annual Global Rally to celebrate the success of its representatives also known as Forever Business Owners (FBOs) and award them hard-earned Chairmanrsquos Bonus cheques It is a time where the company shares new directions launch new products and provide training and inspiration
ldquoOur business model works in such a way that in order for our FBOs to be successful they must first help others reach their goals This ensures an environment of passion and compassion where people can aspire to be what they want to be and are given
the tools to change their lives for the betterrdquo says Ashley Hower director of marketing at Forever Living Products
ldquoBy having leaders and qualifiers hearing and sharing their stories and tips for success they are inspired to set goals and reach for their dreams The entire event is very celebratory and empowering ndash it feels like a big family reunionrdquo she adds
Each Global Rally sees over 7000 FBOs coming from 106 countries and runs on an extensive itinerary comprising training sessions lots of entertainment and unique experiences Having previously hosted the rally in Hawaii and London and heading to Johannesburg in 2016 2015 was the year for Singapore and for Asia
ldquoWe are always looking for new and exciting destinations to take our FBOs We want to make our Global Rally lsquoan experience like no otherrsquo and know that it begins with the destination selectionrdquo
While the country naturally holds up as an attractive tourist destination Hower shares that Singapore was also chosen in part due to its history that parallels Forever Livingrsquos brand values Drawing similarities to Singaporersquos founding father Lee Kuan Yew and his passion to create a safe and prosperous society for its citizens Forever Living Productsrsquo CEO Rex Maughan thrives on a similar belief of helping people from all over the world look better feel better and achieve their dreams
ldquo
42-44 Delve Into Singaporeindd 43 24515 1142 am
44JUNE-JULY 2015
Putting an incentive program of such scale is no easy feat Forever Living worked closely with Pacific World to ensure seamless logistics for travel meal planning and activities
ldquoWe worked really hard to ensure that our attendees feel like they are getting a luxury experience where wersquove thought of and arranged everything You really have to think of everything ndash how the attendees will feel when they arrive at the airport what their first impression of the hotel is the convenience of getting around what activities they enjoyrdquo Hower says
Some of Singaporersquos local culture and experiences were brought into the program this year Qualifiers were brought to Sentosa Island for a fun-filled day culminating in a beach party feast and entertainment Top
qualifiers were treated to a special dinner at Gardens by the Bay followed by drinks and desserts at Ku De Ta ndash arguably Singaporersquos hottest night spot on top of Marina Bay Sands Throughout the program there was cultural entertainment infusing Chinese and Indian influences and many opportunities for FBOs to try the local cuisine
ldquoSingapore was a fantastic incentive travel destination The melding of the cultural history with the modern Marina Bay Sands gave our Forever Business Owners a luxury destination and a cultural experience they couldnrsquot have found anywhere else Singapore was clean safe and easy to get around Our Forever Business Owners enjoyed visiting Sentosa sampling local cuisine and exploring everything Singapore had to offerldquo Hower says
ingapore was a fantastic incentive travel destination The melding of the cultural history with the modern Marina Bay Sands gave our Forever Business Owners a luxury destination and a cultural experience they couldnrsquot have found anywhere else Singapore was clean safe and easy to get around Our Forever Business Owners enjoyed visiting Sentosa sampling local cuisine and exploring everything Singapore had to offer
ldquoldquoS
Team Japan Endless entertainment
ASHLEY HOWERDirector of MarketingForever Living Products
42-44 Delve Into Singaporeindd 44 24515 1143 am
KLCC_10YAC_micenetAsia_ad01_0615ai 1 4315 848 AM
45 KLCC ADindd 45 13515 839 pm
46JUNE-JULY 2015
30 MINUTES WITH ALOYSIUS ARLANDO CEO OF SINGEX HOLDINGS PTE LTD GAVE BIZ EVENTS ASIA A LOOK INTO HIS VISION OF A SUSTAINABLE CONFEX BUSINESS MODELWORDS EL KWANG
With a vision to be the leader in the APAC business events industry Aloysius Arlando has no intention to rest on his laurels Since his appointment SingEx has invested a few million dollars in doubling staff strength and conducting robust research in curating events like the Internet of Things Asia which saw more than financial gains for the organisation and its customers The motivation to establish a more sustainable business model and the appreciation of the event subject matter saw the implementation of a two-prong approach in venue management and creating new industry-relevant business events that do not conflict with existing ones
ldquoWhether it is the eventrsquos return on investment or objective companies are looking for good return and value derived from matching buyers and
CREATIVITY TAKES BUSINESS CENTRE STAGE
DelveInto
THE GROWTH OF INTERNET OF THINGS (IOT) ASIAIOT ASIArsquoS GROWTH IN 2015NUMBERS FROM IOT ASIArsquoS INAUGURAL EDITION IN 2014
44 sponsors and exhibitors representing 13 countries10 increase 2100 trade visitors and conference delegates 288 growth
41sponsors and exhibitors representing
11 countries
A total of
1630trade visitors and conference delegates
58 speakers representing 15
countries presented at the conference
85 speakers from 16 countries presented at the
conference (almost double the of speakers)
4648 Delve Into Singapore SingExindd 46 24515 1143 am
When you choose the Fairmont Singapore and Swissocirctel The Stamford you gain access to more than 70000 square feet of state-of-the-art and multi-functional conference and meeting space at the Raffles City Convention Centre Strategically located at the heart of Singaporersquos business district just 20 minutes away from the airport enjoy unparalleled convenience and accessibility Our team of outstanding conference concierges offers support every step of the way and helps ensure that your meeting or event is a rousing success each time
For reservations please call +65 6431 5534 email salessingaporefairmontcom or visit wwwfairmontcomsingapore
THE CHOICE FOR MEETINGS
47 Fairmont Singapore ADindd 47 13515 825 pm
48JUNE-JULY 2015
sellers as a business solutionrdquo said Arlando
The process of creating events ndash whether it is based on a national agenda like Singaporersquos wish towards hosting more healthcare events or opportunities identified through research on key industries to drive tomorrowrsquos growth ndash could take six to nine months
Arlando explained that each curated event should have a lifespan of five to 15 years It must meet the evolving needs of the industry and marketplace while flexible enough to allow the event agenda to morph with the changes in technology or other trends One perfect example is the way traditional exhibitions have morphed into CONFEX (conference-exhibition) multi-faceted platforms to drive engagement through meaningful content shared at conference sessions and business connections and exchanges on the exhibition floor
hether it is the eventrsquos return on investment or objective companies are looking for good return and
value derived from matching buyers and sellers as a business solutionrdquo
ldquoldquo
ALOYSIUS ARLANDOCEOSingEx Holdings Pte Ltd
W Throughout the interview the humble and pensive leader used the collective ldquowerdquo more often than ldquoIrdquo in his sentences When it comes to leadership and talent discussions Arlando expressed his passion for meeting people from all walks of life He ensures his team is a good mix of background and professional attributes His team is important to him
ldquoWe respect our teamrsquos personal moments of needs whether it is new working mothers or one who becomes a carer for the family As human beings if we can take care of our family needs we have won half a battle (in life)rdquo
Arlando keeps his team engaged through no-strings-attached coaching and transparent communication With a big smile and coy laughter Arlando defined the importance of transparency by saying that he graciously obliged when his team asked him to smile more frequently
EVENTS CREATED BY SINGEX
$$$ CONVERSION
KEY INDICATORS OF SUCCESSszlig Client feedback on successful connectionsszlig No of deals and business converted
szlig WasteMET Asia 2012 amp 2014szlig Last Mile Fulfilment Asia March 2015szlig RehabTech Asia March 2015szlig Internet of Things Asia 2014 amp April 2015szlig Radiology Asia May 2015szlig WasteMet China July 2015szlig Green UrbanscapeAsia 2013 amp November 2015
szlig RSA Conference Asia Pacific amp Japan 2013 2014 amp July 2015
szlig International Conference on Sustainable Development 2013
szlig ASEAN Business and Investment Summit 2014
NEW-TO-MARKET EVENTS
MANAGED EVENTS
617 BUSINESS CONNECTIONS made at the inaugural Last Mile
Fulfilment Asia 2015 in March 2015
403 SUCCESSFUL MEETINGS conducted at the exhibition floor
S$122 million worth of deals generated from inaugural Greenurbanscape Asia 2013
4648 Delve Into Singapore SingExindd 48 24515 1143 am
49JUNE-JULY 2015
Quay Room
CITY ESCAPEA RECENT STAYCATION AT
PARK REGIS SINGAPORE SHOWS THE POSSIBILITY OF GIVING YOURSELF OR YOUR MOST DESERVING
EMPLOYEES A BREAK EVEN IN THE MOST BUSTLING
PLACES IN A CITYWORDS GINA SIN
Just a stonersquos throw from one of the most vibrant entertainment scenes along a historical riverside known as Clarke Quay the 202-room Park Regis Singapore would do well for business retreats
Surrounded by lush greenery Park Regis Singapore was first opened in 2010 and has recently completed a SGD3 million (USD22 million) facelift that saw the reception move from the ground floor to the third a new all-day dining FampB venue upgrades on bed items and a complete makeover of the lobby meeting room and rooftop bar
Stretch the lethargy away in the morning with a poolside yoga class where a refreshing waterfall cascades into the 25-metre-deep pool Then
refuel with a power-packed breakfast at Twenty3 Drink amp Dine with the wide variety from its buffet selection
Clarke Quay may be popular for its nightlife but there are also lots to explore such as the numerous hipster cafeacutes bars and restaurants within the vicinity Hotel guests get 10 percent off their bills of participating food and beverage outlets by presenting their room cards
Visit the Asian Civilisations Museum located close by or attempt the adrenalin-pumping G-Max Reverse Bungy along the riverside Choose to
Singapore River Cruise
dine in one of the restaurants or head back to the hotelrsquos Royal Pavilion for their signature Cantonese dishes such as the Royal Smoked Duck and the Wok-fried Mashed Fish Noodle with Lobster
Sign up for one of Park Regisrsquo cocktail classes as a team-building activity for up to 10 guests by June 2015 or conclude meetings with a sunset cruise disembarking from the quayside Watch as the sun sets and the neon lights of Boat Quay and Clarke come to life Spot landmarks and bridges such as the Raffles landing site the Merlion and the Cavenagh and Coleman bridges End the day with more cocktails at Revive the hotelrsquos rooftop bar that is not opened to public until the fourth quarter of 2015 It can be hired for intimate cocktail events of up to 50 guests with outsourced furniture
An incentive package featuring some of the activities mentioned above is available for corporate group bookings until the end of the year
49 Delve Into Singapore Park Regisindd 49 24515 1144 am
Hongkong
26 - 27 August | Grand Hyatt Hong Kong
50 ACTE ADindd 50 13515 823 pm
CMY
51 Pacific Worldc ADindd 51 13515 752 pm
Twice the percentage of Buyers than in 2013 expect to conduct business valued at over
1million
The 23rd ITampCMA and 18th CTW Asia-Pacific
29 Sep ndash 1 Oct 2015Bangkok Convention Centre at CentralWorld
Bangkok Thailand
Incorporating Luxury Travel
Exhibitors amp Sponsors Corporate Travel ManagersConference DelegatesMedia | Corporate Travel
Exhibitors | MICE amp Luxury TravelBuyers | MICE amp Luxury Travel | Association Professionals amp ExecutivesMedia | MICE amp Luxury Travel
wwwcorporatetravelworldcomapacwwwitcmacom
Look At What We Achieved In 2014
Over 2500 MICE and Corporate Travel professionals including association executives and luxury travel buyers from 55 international territories
84 of Exhibitors expect to receive orders within a year
40 of Buyers confirmed procurement on-site with Exhibitors
Host CountryOrganised By Supported By
gtURXP[ltTSXP
4]S^abX]VP]SBd__^acX]V0bb^RXPcX^]b
Industry PartnergtURXP[0Xa[X]T gtURXP[ET]dT lt^Q[XT0__Pac]Ta
ltTSXP0U[XPcTb
Very impressed with the overall organisation quality of buyers and
remarkable welcome reception euromic Belgium
Exhibitor | Christophe Verstraete Executive Director
Great avenue to obtain research information from diverse regions and
destinations Association of the Polish Media Poland
Media | Robert Pawelek Journalist
I got to renew or discuss contracts and build new relations Panorama-Medica Group Co Ltd Thailand Buyer | Katherina E Lempert-Dober Chairwoman
The discussion session was a good sharing session for all my peers Gemalto Singapore Corporate Travel Manager | Jean Bey Senior Buyer - Asia
52 ITampCMA BKK ADindd 52 13515 806 pm
53JUNE-JULY 2015
THERErsquoS NOTHING LIKEAUSTRALIA
Produced by Business amp Tourism Publishing Asia Pte Ltd and Business Events Australia wwwbusinesseventsaustraliacom wwwbizeventsasiacom
53-68 Australia Supplementindd 53 24515 400 pm
54JUNE-JULY 2015
UNLOCKINGAUSTRALIArsquoSNEWEST TREASURE
The Adelaide Convention Centre welcomes the world to its new state-of-the-art facilities designed with the event plannersrsquo future requirements in mind It is surrounded by premier entertainment sporting and medical precincts and set on the cityrsquos revitalised waterfront district
Find out more about our brand new building at adelaidecccomau
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Discover a zoowithout fences
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61JUNE-JULY 2015
Discover a zoowithout fences
THERErsquoS NOTHING LIKE AUSTRALIA FOR YOUR NEXT BUSINESS EVENTPLAN NOW VISIT AUSTRALIACOMBUSINESSEVENTS
TAU0105_297x420_Zoo_V1indd 1 11052015 520 pm
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AD
EXPERIENCE WORLD CLASS OPENING DECEMBER 2016
Artist impressions courtesy of Hassell + Populous and Darling Harbour Live
Introducing a new world class convention exhibition and
entertainment destination on Sydneyrsquos sparkling harbour
With an integrated design and best practice facilities you will
be within walking distance of Australiarsquos largest business district
financial centre and hub of thought leadership and innovation
ICCSYDNEYCOMSALESICCSYDNEYCOM +612 8297 7600
MANAGED BY AEG OGDEN
THEATRE EXHIBITION CONVENTION
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E X P E R I E N C E U N F O R G E T T A B L E E V E N T S
S Y D N E Y rsquo S M O S T U N I Q U E V E N U E
A U S T R A L I A NT E C H N O L O G Y P A R K
CONFERENCES I EXHIBIT IONS I CORPORATE MEET INGS
TRAINING I FASHION I PRODUCT LAUNCHES
AND MUCH MORE
salesatpcomauPh +61 2 9209 4220wwwatpcomau2 Locomotive StreetEveleigh 2015
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68JUNE-JULY 2015
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Contentindd 5 261114 1051 am53-68 Australia Supplementindd 68 24515 1146 am
69JUNE-JULY 2015
Engage
From April 30 to May 10 a total of 235 million visitors ndash including 153000 international attendees ndash took part in 200 events conducted throughout host venue Coex from culture exhibitions and conventions to promotions performances and even a beer festival all of which served as an effective marketing platform for the clusterrsquos stakeholders
Among the major events Asiamania a multi-nation business and cultural trade show running from April 30 to May 3 included promotional booths from Korea Japan China and Russia each exhibiting various cultural assets from across the region Contributing to the local MICE presence was the Seoul Tourism Organization whose promotional stand was modeled after
C-FESTIVAL IN SEOUL DRAWS
GLOBAL AUDIENCETHE INAUGURAL
ldquoC-FESTIVALrdquo PROMOTED THE
CAPABILITIES OF A NEWLY-FORMED
GANGNAM-BASED ldquoMICE CLUSTERrdquo
OF EVENT VENUES SHOPPING AND
ENTERTAINMENT PROVIDERS
Seoulrsquos ancient city walls while the Korea Tourism Organization stand introduced visitors to other national destinations Other key events included a ldquoCulture Techrdquo fair and a ldquoCreative Urdquo exhibition zone The festival was organised by the World Trade Center Seoul MICE Cluster Committee
Created to increase competitiveness and allow for joint marketing strategies among members the MICE Cluster initiative unites 13 major companies involved in the business events community including and surrounding Coex which along with the nearby Korea World Trade Center was recently designated a ldquoSpecial MICE Tourist Zonerdquo by local government agencies Members also include business hotels department stores entertainment complexes PCOs and more such as Korean entertainment agency SM Entertainment which appointed K-pop stars EXO as official C-Festival ambassadors
In addition to the festivalrsquos promotional benefits for its members the ROI across 11 days also demonstrated the effectiveness of the event The Coex Seven Luck Casino a foreigners-only
venue for example saw a 401 percent increase in custom compared with the same period in 2014 while the five-star Grand InterContinental Seoul Parnas ndash also part of the complex ndash saw a 209 percent increase in room occupancy over the same comparative duration
ldquoThrough our first C-Festival we were able to see both new growth and the take-off of the MICE industry which is still a new industry for Seoulrdquo said Coex president and CEO Byun Bokyung He went on to affirm his commitment to ldquocontinue building and showcasing diverse content in order for the Korea World Trade Center to become the centre of the MICE industryrdquo
Stephen Kwak an assistant manager at the Seoul Tourism Organization agreed with the growth potential of the C-Festival in the coming years saying ldquoIt helped Seoul by emphasising various tourist attractions that MICE delegates would enjoy visiting during their stayrdquo With the weekend proving the most popular for Asiamania Kwak said that feedback for the Seoul booth was positive with visitors remarking that it ldquowell-represented the cityrsquos diverse offeringsrdquo
Love Heart Project
WORDS BEN JORDAN
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70JUNE-JULY 2015
Engage
With many UNESCO-heritage listed sites and venues in the world to choose from one group chose the much revered West Lake in Hangzhou as the centrepiece for an event Some 90 guests from Canadarsquos York House School travelled to the picturesque destination for a cultural trip planned around a golf tournament
The guests arrived at Hangzhou Sofitel Westlake Hotel on the first day What awaited them was a lavish welcome cocktail and gala dinner set up at the Sky Garden with views of West Lake as its background
The next day was where the program truly began Guests were divided into two groups ndash the Golf group and Parents-Child group ndash according to what guests preferred The group for golf headed for a friendly tournament at Fuchun Resort Golf Club while the other enjoyed a spa session and a tea tasting ceremony The children spent time at Zoo Coffee a creative club located in a shopping mall where its unique set-up resembled a quiet forest wonderland with a myriad of wild animals
Guests then went for a boat ride over West Lake and watched a large landscape live performance created by three renowned directors ndash Zhang
WEST LAKE STORY
A TRIP PLANNED AROUND HANGZHOUrsquoS REVERED WEST LAKE TELLS OF THE DESTINATIONrsquoS RICH
CULTURE AND SCENIC STORIES
Yi Mou Wang Chao Ge and Fan Yue Guests visited the largest isle in West Lake which is called ldquoThree Pools Mirroring the Moonrdquo and covers an area of 6000 square metres The shadow of the isle the elegant garden and the scenic beauty combined makes the isle one of the top 10 West Lake attractions particularly popular during the Mid-Autumn Festival
The group also visited the ancient He Fang Street which has a profound history Consisting of the historical commercial civil and architectural culture of Hangzhou it is the best place
to get acquainted with the destination Groups also enjoyed the ldquoSong Cheng Eternal Loverdquo drama which is known as one of the more acclaimed shows in the world The performance describes the hardship of Liang Zhu ancients the magnificence of Song Palace the fierce battle of Yue Gu Jun the song of Liang Shan Bo and Zhu Ying Tai and the song of the white snake and Xu Xian These stories are told through a spectacular display of sound light and stage effects
70JUNE-JULY 2015
Sofitel Hangzhou Westlake Hotel
Golf tournament
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71JUNE-JULY 2015
Engage
Aprilrsquos Wine Down Wednesday organised by ACI HR Solutions and Biz Events Asia gave guests the privilege of a first look at the new Club Lounge at Hotel
Jen Tanglin Singapore (formerly known as Traderrsquos Hotel at Cuscaden Road) Over 90 professionals from
the MICE travel tourism and hospitality sectors networked over drinks and a buffet spread with an
impressive display of sweet treats Guests also had the chance to look at guest rooms on the newly revamped
Club Floor The event was sponsored by Hotel Jen Tanglin Singapore and duetto
HAPPY SNAPS
FROM WINE DOWN
WEDNESDAY
71 Engage Hotel Jen WDWindd 71 24515 1149 am
72JUNE-JULY 2015
ćľŅǴŭƀ뼷āĶɽĄŗۍĉדĀϝĀŞ뼵ϾĀЌѠͱກĀěɁǟħކՠĀǚ뼶ĔȏϝĀŞ뼵ЌѠŠěɁǨͳȩĀĄqಌϾr뼷খأćӃɯӍЌѠ˖Ӫˡġ뼷ĉĶǨɶᅆŠڥĀďĄಌϾĀǃɩ뼷ƦϿĠě֏˺ॎӃɯģĝćĞƶѲʑħϢеǙҜಌϾɆԥ뼶ȁˤ뼷ĔĂʿāĶјǭŗqಌϾrǟħ٧Āǂʚ뼶
ľŅǴċʃ뼷āĶćĂȏοȢКɁʸˋˡʭĀʗˡĉՂNjȒŠğʑ뼷ɝŴĶƧħqಌϾrĪǭػ쨵ĖqಌϾrĴ뼷ƣźŴĶԒĞĖƇĬ쨵뼶ӗęĠĀĉĀƫĄ쨰qಌϾrźŴĶԒĞĖŕķ౯ĀЌѠŠԚċЌѠȞײ뼶ȆƻɝӍqۈिrǟħĂċŞҠƣźŴĶԒĞĖƇĬĴ뼷āĶǨīĖĀĄ쨰NJ뼵Ġʻ뼵Ljǥ뼵ݶиĀʇҌŠȱਢɁ뼶
ឧࡢ뼷ભȘʆĉˍĂĀۈिȢćᎴŐ뼷Ʀďě֏ˡĎĸ뼷ۈिŞҠஅƧĂԿԵĈवƺĀęኧ뼷ڇۃŎƼЍĀԄӪӃɯĉՂǡϰ뼶āĶȠƱ뼷ĔĂԿęĀ
ኧďĄࡒĀNJ뼶ȁˤ뼷āĶјǭŗလिNJۈǟħĔĂʿĀǚǦ뼷ŗĸdžفĀƄਬƺ뼶လف˧ǘdž뼷χƎǢĈԣŭĀ뼷ĄġŚŕƳĀهƞ뼷ԵĈqġŚσفƥيrĀݔ؆뼶அƧƜƚॸćॸĂɁƜƚĂƟ뼷фĘĀလفӲ˴ƄΡȸĠɹ뼵śĠɹ૨뼷ĝđħфĪҍ۵ӲĂśȥſƄᐻĀσ뼶ƄΡۈिŞҠƧƍͳ뼷ƄΡȺໆѲĈĠĬϵɘ뼷ۈि˧ăěģăˆϚȺNJĀ뼶
ćĔċˊʃ၅٧ƀ뼷źāĶĎĂŐΥҨqಌϾrĔċӛʚ뼷ĞĂĞǨͳȩĀĖЪĄƇĬ쨵Ⱥǰ뼷ಌϾ˄ăĂǭđᔐ쨱ಌϾģăĂǭ୨ăĻӍ뼶ŮđāĶҕċԳʇĞĂĞ뼷ȺǰāĶƲĐĝŀƜćಌϾƥġ쨰NJ뼵Ĵǎ뼵Ծ뼵ϔϙŠ뼷ĔĂȏŢāĎĸďĄಌϾ뼶ůķƜćȆĪ뼷ƓěŀƜġĀŇƂ뼷ŕȶđĀĄģđΓīΰĢŹ뼶ڒ
Ƿ୯փఔŨ쨗
ಌϾħˀ좄
ŭʃʃ
ǚтƂύĘʄӃɯٲ뼶ɑջ୯ѮąƬϢеϨȉʇĀ
ȶđȡ뼶
$KXGPVUۈि뼷KDVOſŚĂĀۈिϱǭɆ
$KXGPVUۈिĄŗĪƯĀě˴ӍϱǭЋƶɆ
ȱĈŪ
ɽৠ٧elbizeventsasiacom
௱ᅒ
Ѻᙕĉginabizeventsasiacom
ఫઽ
ৠ٧kristiebizeventsasiacom
72JUNE-JULY 2015
72 Chinese Editorial Lettersindd 72 24515 1150 am
73JUNE-JULY 2015
73MAY 2015
ƼЍ˗ՅЌѠ˥ʿಌϾЌѠˡϘċȞײʗ२ĉƯ뼷ħಌϾЌѠǭąƼĤĀԶѤ뼷ģǞơըdž˽ȞײŢƍͳಌϾӃDŽĀăגɸɾ뼶˗ՅЌѠ२ĉƯȜƍͳѲʹȉಌϾժΆʪʸćĂŐ뼷ƯʭѲʹҺʓа뼷ɡӴĀԜӍࠒΙĀ˝ՊƑħϭދ뼶ȮύNjęϙѲʹ+CEQDWEEKѲʹ˄ύʕᘶƋʕǟĀĻːࢬѱΙǝ뼷ĖƋʕďĀՒŞጣ뼷ǞĖƬԐԵ뼷ఁบጣ뼷৯χƯغĉ˴˖뼷ƲĂċժΆĝɩĖߙϜߝ뼶
ć˗ՅЌѠ२ĉƯĘ뼷ȜĈʈʞɩľߙϜাۋĀƯغĉ˴ΏDŽ˖Ӫ뼷ȺġಗĂǩDŽ؈ǂೀ뼵Ăǩೀ뼵Ăǩ˗Յਓĉ˴뼷ŗӍĂǩƼЍਓϢ˖Ӫǀȗ뼷ŴĶȜࡄħਓϢĘԭċȡĀ˖Ӫ뼶źƲʞऒĀਓϢʠߔಌϾӃDŽĀχ₈Ƭʇ뼶
ĤȀะɸľʞĎĢſŚʘ뼵96뼵չՍȓѣ뼵ՍၽݭDŽ뼵ଔӘݭDŽŠײĀӅśଋąύݔƬЌѠמćĤȀะऄЌѠঢ়ډЌťࢨƬЌѠݔDŽĀмȞॏě뼶ćॏěĘ뼷ڏˡߊͳȩˋśଋਓॏ˽מćƼЍĀŕĤмˡ뼶5ampŚܕߝĈՃȓѣ쨞ĤȀะ쨟ɽઠKUCڱӍěجƖҠӍūǕ쨣Ӄɯ뼵ƱůۈGGJCPԶФ뼷ˤơƜƚħęŝՇҜąĂċĻŗःˤιȸ뼵จęĉȱͶŠąݔƬЌѠŕĤƚяĀĂċݘČƯě뼶
73JUNE-JULY 2015
ɾϒǛТঢ়ЌѠמġŕęĀΪӃࢰȞײǛĎӽȜɘɾϒ⏜ࠑ뼶٩ʹćŭũˡ뼷⏜ࠑǛĎӽʇҌȜшĈǎϢӭ뼷˄ѲĈǚϗᤂːƶМĀěڱӍƜƚɁŞ뼷ಗƪċၰěढ़Šċěڱढ़뼶ˤơş֏ϝĄҬŅŭǛТঢ়ЌѠמȉ1TKGPVCN5GC8KNNCUCPFQVGNQORCP[VFڑ፴ৗڱćǘ⏜ࠑũѲ˟ȷǛĎӽЌѠŗĎĀԨĂċϝ뼶
क़Ś쨞OCTCӘЌѠӍʇҌ҈ثQVGNU4GUQTVU쨟ǘඳୌसӘራҠũѲĀ҈ثӘЌѠ쨞OCTC$CPIMQM쨟ć˥ūڏDŽąοȢКĀũˡ౯К뼶҈ثӘЌѠѲĈǎϢӭ뼵Ăċঢ়ډƄ˪േ౸뼵ĂŝʞǘljڝĀЌť뼵ĂċĐɒذƬʇħМƬĀƄჾКၰěढ़뼷ŗӍƪċĠβĨढ़뼶ĠβĨढ़ĀʋύරඌغŪ뼷ĻźӖĀĢƔʾϞɌʭ뼶ب
73 Chinese Sound Bitesindd 73 24515 430 pm
74JUNE-JULY 2015
ŊĈĉĻŗΞĘʄĄĂǝƄՃĻĨ뼵ĠĠӴĀŚęĝ뼶ȺۍĉדĀटĐę뼵ᇱЉĀΝբŠƍͳĀ϶ᇫሊş֏ĀŀƚໆѲȢĄġŚǀ뼶ȮϾĀʁĤҠ뼵ăߟĀĤĐŞઝǒҠĖōǩĀʋභ뼷ĘʄƄĴƄăćᄏƜƺŠŀƯ뼶
ĘʄĨŪħġŚě֏ˡĀȶ뼷פą؈ŠӃɯٲŢ˺ॎӃɯˡӪĀڇŠ؈ॸဩ뼷ԨĂĈϙʲɫĄˬιʘĀşТ뼷ȺˢϞవȘʆęΝ뼶ăΡǷȮċŚŝǝΝśşǡϰĘʄ뼷ĝĨڨǷŗŕŨĀĴǎĖТ뼶ĘʄӃɯٲŚӃɯਇɘǥːϵŀȩФ뼷ύǘĈŎԭħϔϙĀιʘ뼷ĘʄƲŭĝڇۃąƞęՏŚěڱӍ֏זĖĔƀڏDŽ뼷Ȇġďಗą(QTOWNCวݭġŚę˺ظ뼵ցЍ҈뼷ŗӍɩᕹϝĀĘʄŚĴظঌєŠĘʄŚǗΆ뼶
ϝĀŞϯȗȓѣӍƜƚॸȓѣXGPVU6TCXGNUKCƼЍჼƂɽǀȗCZCPVCUWYCPćă΅ǡŗ+ɮŝĀǻśଋąćĘʄڏDŽĀŚě˺Ӄɯűזě쨞+6JKPC쨟뼶Ŵćˈɩ$KXGPVUۈिਲ਼ɝĴȩФ뼷ĘʄćĔŭƀşŀąňęĀȻ뼷ƦؼĝĄŎᇫሊĀƶˋş֏뼶
qŢǘěغڱĎĸ뼷ĘʄĻĸԵĂНĈϙʲɫ뼷ƦؼąƄՃĻĨ뼶פąЌѠƥʋ뼷ĘʄŃĈňĠăǜՏĀɁŞŗӍԵĈȆŞɡĀբžŴĶ˝Պ뼶r
ěڱɁŞҤćĘʄĘʄшĈϿĠęՏě֏Ɂࢰ뼶ĘʄĤŚűז֏ƺĀŚڇۃġķďĄȺġĂċŕԵזӍƜƚɁࢰ뼷ƦؼģĄĠŭĎŚޱǫʕˡѩŞ뼶ĘʄȘűě֏ġķģĄڏěĀז֏ԨĂċډĀŚě֏ɁŞ뼷ƑĄڏѩĂȸ֏ěƂĀχџ˝Պ뼶ԨĂċџলĀɁŞĄĘʄŚěڱġķ뼶ĔċŗڏѩęՏŚěڱ뼵ԄӪΡƦʄʭʋĀěڱġķŞހŝݖઽͲġķ뼷ʁƶdž
Ęʄě֏ˡLjϋ˓ஸ
Ǘ˸뼷ȉʋභоŚӚ౨եȠʫ뼷ιʘѲƶϔŨຂ뼷ŞȗʞīĐћয뼶ěڱġķшĈĂċǚϗːƶМ뼷ĻગĉĀƄჾՏၰěढ़ŠċęŇăDž뼵ɧϜᰋࡊĀĠβĨěڱढ़뼷ߴĈŕϵɘĀƬڐͶՕӍǜཥѲ뼶ˤʋ뼷ěڱġķʭģѲɪĀʁƶեęЌѠ뼷шĈǎբҍϾϢӭ뼷ѲӍěڱԜӝ˖ӪमƼ뼷ĻӖՏĀěڱŠƜƚ뼶qrƼЍΡ뼵2ʠĉěӍͶԉěڱ뼵ljۈिş֏ݭDŽŭěŗӍġŚŭĘʄȘűěũDZȐၰĝćĔƀڏDŽ뼷˄ɩĖƶ뼶
ĘʄŕĤɁࢰ숯숯Śŝě֏ġķ쩑ӅNJǩ؆ħ0CVKQPCNZJKDKVKQPCPF
QPXGPVKQPGPVGT쨞5JCPIJCK쨟뼷Һ؆q0쨞5JCPIJCK쨟r쩓Āśƍ뼷ȜźϿĠۈƖŞҠĀതڌŢƋᓮƔ˫ɡ뼶Śŝě֏ġķύŚŝԄӪˌŠĘʄ؈ʸǟդӚ뼷ɽӚ౨ǚϗħоːƶМ뼷؆Șʆƥŕ뼶ě֏ġķшĈоːƶМĀبʭ֏ɁŠоːƶМĀبʋ֏Ɂ뼶بʭ֏ɁಗċęՏ֏ढ़Šċ٣ܪևŇĀ֏ढ़뼶ƲĂċęՏ֏ढ़ĀǚϗħːƶМ뼷ևŇĀ֏ढ़קːƶМ뼷խǫߴĻˢТ֏ढ़뼶ˤʋ뼷Śŝě֏ġķģѲĈċęŇăDžĀěڱढ़뼷ĻગĂχƁԮĉăDž뼶ǟħϝǡȘʆĘǚϗŕę뼵njːŕƬĀě֏ෞʸɆϝ뼷Śŝě֏ġķנמˀ뼵ઝǒ뼵Ԑߺ뼵ǘĂɆ뼷ŃѲĈѩȓ뼵Ԅˡġķ뼵ɪЌѠDžѲ뼶
Ĉqʁƶแrƥ؆ĀĘʄŗȺযĀęڇۃĀӃɯѺ۷ࡒNJЪጠŗӍՏĀŚě֏ƜƚǡĎڏѩ뼶
ǚтƂ
NJ졿ఫ
74-75 Chinese Cover Storyindd 74 24515 1150 am
75JUNE-JULY 2015
qύǘĈŎԭħϔϙĀιʘ뼷ĘʄƲŭĝڇۃąƞęՏŚěڱӍ֏זĖĔƀڏDŽ뼶r
ːĘʄӃɯٲŚӃɯਇɘǥ
ȞЌѠ뼶ĔŝЌѠŮĈǎϢӭ뼷Ӛ౨ǕǻύĂƁڝƬĀūǕݱɽˌ쨞Ӛǘŭͳ쨟ǨϐӚƦŪ뼶
ĻગĠǩਓϢ뼷ƦؼшĈۍĉٵґĀƬסĐɒذŠʕђĀϜٲ뼷ґʸˈƞՏĀƜƚ뼶ĀѲʹĄǘŗǡΟǼĀϜٲϐҜȥŪ뼷ƧȺŒŞ΄ąˈľŅȉλĎĀȗЯ뼷ŐଟĀŬǰƅ뼶
ԨĂċກĀɁŞקĄк˟뼶к˟ĄĂċמඵӭŠЌťǘĂɆĀ२ĉě˴உǒˌ뼷ŞƳĘʄĀġķŞь뼷ĄĂċʗŦȏˣߜĂċћ뼵뼵ΜĀˬǎ뼶ƜƚॸĻŗಶůĔƀĀˬǎǟħƜƚɁŞ뼷ŕґʸăɸľĉĀƜƚ뼶
ӃɯѺ۷ࡒĘʄшĈযĀ˥ͳΝNJЪጠŠ۵ĠΦࡡ뼷եϒĀՕNJȉŞĤɭɌĀĠƟNJȠઽʸ뼷ŪąĈĀʄ৫NJ뼶ʋභоŚӚ౨űז쨱ĈŎɸľŭĀġŚԽڄӚ౨ȉѲʹɧϜĀԽŠdžͳ΅ăෲĀΝᴂዣχƎঞĄȘʆɯϢĖĘʄĴĀκɯƥŞ뼶ʞǘᐤҠŠ༽ҠĈŎĀࡊŚĀƳߋӭӚ౨뼶ĔȏբžĝĄ˺ॎӃɯͱƜƚǡӍƜƚŶĀŕމŅ뼶
ͻĘʄŮĈŒѧǫԘĀեϒᆶŝԳŠƬďĻˢТĀसӆŠിӆĝĄڏѩě˺ӃɯĴăĻǸľĀӗމƥŞ뼶
ĤNjƄՃĘʄшĈϿĠڏѩęՏŚ֏זŠěڱĀɁŞ뼷Ʀ۵ĠĀϾӍԄӪЌѠģĝшĈϵɘ뼵मĀʗˡěڱѲ뼶ƜƚॸĞߜˣο˩ܪĀɁŞ뼷ĘʄȜĄĆĀŕՊ뼶˝މ
ƜƚॸăҨছ˝Պć06ĘʄڏѩĂɁϜЬƬݔĀ৫Ţ뼶ĔŝΪφĠŭષ۵ĠDŽˡę˺ĀஉǒˌȜ२ĉěǨ뼵ډԐढ़뼵Ќኃ뼵ঢ়ډфŠஉǒˌʪʸħĂɆ뼷ħƲĂʞĎਓǙҜǡǨλĈĀ৫ŢɆԥ뼶உǒˌԵĈĻગĉνӐКٮЌ৫Ţ뼷ͱĉၰěКĀˬǎ뼶ǩŚĀԐढ़ǂೀ)TCPV$TWPUGFGPŃĻħƜƚʔǻǭ˱뼷ŗӖਓϢĀˍ뼶06ĘʄɆƍĀĄћĂƄȕĀȞʞ뼵ՇҜƺŠџݔ뼷ŕґʸ
ćĔƀڏDŽĤмȞşҘě뼵Ĵল뼵ƜƚŶ৫ŢŗӍΡě뼶ǨŗŚōǩȞײƧʑӘϙ뼵ı҈뼵KOO[JQQ뼵ᅱᅧ뼵วѩŴĶĀƜƚ뼶ڏŠɲϜϙĝ˝ՊćĔƀݭ
АҔćĘʄϒʋභƳΟǼĤܪҠʭ뼷๗ŭĘʄȘűڏѩŞĀnjĴѲʹ
74-75 Chinese Cover Storyindd 75 24515 1151 am
76JUNE-JULY 2015
ТŪιͲĔٯĄƦͲȒĀƂ뼷ĻĄۍĉדኁĀĄЌѠӍӃɯ˖ӪˡĀߊӿϰϰఆĨƚȡ뼷ŊĨӍĴŢϢеɘDŽڥɘ뼶뺭
ćǗŔɫ뼵55뼵ȖŠ)EJCVDžǗŔʘԭħşТĀƎĐ뼷ĉȉĉƥǎĀˈਜঞĄӚӐŠάȱͶŕȶđĀƶК뼶Ţǘߊĉ˴Ďĸ뼷ĈąĔȏǗŔʘĀৗՎ뼷ŢϢеɘDŽɘďȻīΜƦͲڏ뼶Ļ뼷ďϝǡĀŰߧƦҶ뼷ЌѠӍӃɯ˖ӪˡĀߊӿڥఆĨƚȡ뼷ŊĨӍĴŢϢеɘDŽٯɘ뼶뺭뺭
२ĉϢе˖ӪĄࢨˡŪβĀȱਢ뼷ਯȺĄćЌѠ˖Ӫˡ뼶ĂŝśɡĀЌѠκΓīƧźĢŹǜതڌŢƋҠŒũĎ뼷ąĢŹŠതćɳ뼷ĈĠɹ쨵ňĠĴȊ뼷ࡍהŢƋĀڌćϢе˖ӪĔċցΆĘ뼷ЌѠߊӿТăĖЌѠćܦΰɌʐਓϢŦƟĀnjː뼶
ͱϿߊĉ˴ˆ˽ɝĂɝĢŹĔċɝʚ쨰ϢеěǂƚȜŀNjιƈāĀʅȁĄƇĬ쨵ȺǰďĄǥʿĀӷݦȱͶŠϢеĀฑࡄʇ뼶ĂҶŗકƥ뼷ЌѠߊӿƙĀĄqӚӐȱͶrĀŀNj뼷ƦăĄڙᆃĀˈ˱뼶
ljĂċߩղϰϰĄŕՋĀ뼶ƜƚغͱϿĄȁħԚċЌѠȞײ뼵ЌѠĀŞžͱȁЌѠǔɘDŽջĤDžʅȁŢԚĂŝЌѠмŀ뼷ȚЌѠߊӿĈޡȉĔǩದćϢеԒͶ뼷ũ˧ȉŴĶӚӐʸǟȱͶ뼶ȚНʥ쨰ăĻŮʘľǗŔɫͱҽƱĎȉϢеӚӐʸǟȱͶ뼶
ſŚʘěڱȉƜƚŭƼЍěڱ٩ԏ뼷ۈिȜҬφڇʠԄӪӃɯɁ뼷ƦԄӪƜƚȜભŕęˌŒ뼶ȁˤ뼷ĞđćതڌպݰĀě֏ˡġŒĂᤋ뼷ЌѠďκӚӐĂжƬΙ뼵ƬвĀߊӿ뼶
ӍĴŢϢеɘDŽɘĄȌīϢеŕĈвĀƶʑ뼶эɘăȚȩФߊĉ˴ŢϢеŠĔඐŀNjĀȶ˸뼷ģĄƬߊĨƺĀƶʑ뼶ĴǎĄȱਢ뼶ȮŕŶĂơȉϢеԒͶĖĪĂơĀɘăˆ˽ɸľċŇĴ뼶ŚʠϵϢеɆԥϯȗශઆȓѣ49QTNFYKFG˥ʿŢۈƖŞҠě֏ˡɘDŽąĂЬз뼷ʪưФĈĀದćϢеĈߊӿȉŴĶɘ쨱ˤʋ뼷ɸľĀߊĉ˴ΞħŮđŴĶιďΚȥŪӪ뼶ĔċƄࡢħۈƖҠĀߊˌǀȗژąܔѧ쨗
ȁˤ뼷ħąŕęՃʇŞƬߊƯě뼷˄ϢеɘĈвॼ뼷κƙĖŗĪڨǴž쨰s đĈࡄNjŠƱķ뼶ǚŢϢеđϭࡄ
Nj뼷ਯȺĄćƸĀľԘġ뼷ϢеňͲďĨƴśĆĄśǘŬķͱĄȩǚˆޚƦǢ뼶ǞĎ뼷ĈƱķƷĨϢеƱ˖뼷ĂϢеƱ˖뼷ĆŪβĀǴĢƔďƬ뼶߀
s ĠɝũǽКʚϝ뼷˄ɑϢеȀŗĸdž뼶ĔĄĂƞڇϢеϨȉƸĀƤƶʑ뼶ĻŗȮqħƇĬr뼵qƧڒr뼵qƇĬr뼵qɑĆffɑгār뼵qĆĀğʑƧrDžɝƶКũ˧뼶
s ĞѩʑdžɃϢеĀѢˆ뼶ϢеƫĆĀɝʚŶ뼷ăđŮĄӕҢćŦƀ뼷ɝȠȱĀɝʚ뼷ĔƟĆĈĻĨȌīϢеŊĈĞĖĀʋĀƱʜ뼷ģĻŗӚӐŐϢеŢĆĀƱķ뼶
s ыħϢеԵĈҲĀʋ˖Ӫ뼶ϔĄҺ˱ĀȅѮѲʹ˖ӪģӖ
ŗźϢеƴīĆňķ뼷ĨdžɃŴĶĀ뼷ȮƦźŴĶŢĆмŀČƗ뼶
s źϢеƢƅĆdžɃŴĶĀ뼶ěڱĉ˴ƼƔdžɃŴĶߊĝЏʫغĀ뼶ȁˤ뼷ժዓȴ뼷ăđǙᛃ뼷ģăđߣŎǟśѢˆ뼶ȮĆĀɝŠɽʪ뼷ϢеĨѿʓƢƅĆĄdžɃŴĶƥǡǨĸĀƸ뼷ƦؼģěźŴĶƴīĆňժķŠůķ뼶
ʘľȉϢеƥǎĀˈਜŠӍĴĀɘ뼷ăȚĻŗźĆŨэТŪιͲ뼷ƑȶđĀĄĻŗƬĆĀߊĨƺŠϢеĀƫǼ߀뼶
JTKUVKPG)COCTTCĄ49QTNFYKFGɽઠ뼶49QTNFYKFGĄĂؽƖҠۈŝŚʠϵĀϢеɆԥϯȗශઆȓѣ뼷шĈο˩ࡒĀě֏ǀԥ뼶˽ȓѣĪĀۈƖҠӿʗɠħϢеǭȉě֏ȠȱĀјƶ뼶٩ƢނŰ뼷ɑˢˈȉJTKUVKPGԒͶ뼶Ǘ쨰EJTKUVKPGICOCTTCNTCYQTNFYKFGEQO뺭
76JUNE-JULY 2015
qɘăȚȩФߊĉ˴ŢϢеŠĔඐŀNjĀȶ˸뼷ģĄƬߊĨƺĀƶʑ뼶ĴǎĄȱਢ뼶ȮŕŶĂơȉϢеԒͶĖĪĂơĀɘăˆ˽ɸľċ
ŇĴ뼶rCHRISTINE GAMARRA
LRA WorldwideɽઠؽƖҠۈ
ƢԺ
76 Chinese Knowledgeindd 76 24515 1153 am
IBC IBTM China ADindd 50 13515 833 pm
ಌϾ٧
7 Sabah Tourism Board ADindd 7 24515 1235 pm
Alison Taylor fulfils her dreamsStarwoodrsquos senior vice-president of sales heads to the US
What you missed online onWWWBIZEVENTSASIACOM
Singapore extends visa for Chinese nationalsThe validity of these Multiple Journey Visas (MJVs) extends to a maximum of 10 years
10-11 Webspaceindd 11 24515 1134 am
12JUNE-JULY 2015
CoverStory
One cannot deny the prowess of Shanghai as a global city As a clear representation of Chinarsquos booming economy its impressive cityscape of skyscrapers and modern infrastructure presents a platform of boundless economic and business opportunities From the bustling Pudong district and the sleepless Xintiandi entertainment district to the renowned waterfront promenade Bund Shanghai is one of the most dynamic cities with no end to experiences
Shanghai continues to perform exceptionally in business events in huge part due to frequent and direct air accessibility from other major cities in the world According to Patrick Chen deputy director of Shanghai Municipal Tourism Administration this convenience makes it effortless for Shanghai to attract prominent events that see visitors pouring in from different parts of the world These include sporting events such as the Formula 1 UBS Chinese Grand Prix and Longines Global Champion Tour as well as the revered Shanghai Fashion Week and the Shanghai International Film Festival
Max Jantasuwan global managing director of destination management company and event company Events Travel Asia was recently in Shanghai earlier this year as a hosted buyer of ITampCM China a business events trade show that takes place each year as part of Shanghai Business Events Weekrsquos strong line-up of programmes Commenting on his experience he shared with Biz Events Asia that Shanghai has changed a lot in the past five years in a good way
SHANGHAI SURGES ONWORDS KRISTIE THONG
ldquoShanghai continues to offer a lot to event planners It is very accessible has opportunities for off-site events and has many local attractionsrdquo Jantasuwan said
ALL THE SPACE IN THE WORLDFrom the steadfast Shanghai New International Expo Center that has hosted the Motor Show for years to the Shanghai World EXPO Exhibition amp Convention Center situated in the city centre large-scale exhibition and convention venues are aplenty in Shanghai The Shanghai International
Convention Center is a venue that has attracted large-scale international conferences and business forums due to its integrated hospitality offering Situated in the heart of Shanghairsquos financial and trade zone Lujiazui and adjacent to the ironic Oriental Pearl TV Tower it offers a five-star hotel with 273 river-view rooms and suites on top of extensive event facilities With a total capacity of 3000 guests through a 4400 sq m pillar-less grand ballroom and 30 multi-functional conference halls it is no surprise the venue has attracted noteworthy events such as the Fortune Global Forum APEC Leadersrsquo Summit the 35th Asian Development
THE CHINESE CITY NAMED ldquoPARIS OF THE EASTrdquo CONTINUES TO ATTRACT BUSINESS EVENTS AS IT GROWS IN ECONOMIC STATURE AND PROMINENCE WHILE REMAINING TRUE TO CULTURE AND INNOVATION
12-14 Cover Storyindd 12 24515 1134 am
13JUNE-JULY 2015
Zhujiajiao ancient water town
Yuyuan Gardens
ldquoShanghai continues to offer a lot to event planners It is very accessible has opportunities for off-site events and
has many local attractionsrdquo
MAX JANTASUWANManaging DirectorEvents Travel Asia
Bank Council Annual Meeting and the welcome dinner of EXPO 2010
One of its newest venue additions may soon overshadow several competitors in the Asia Pacific market The National Exhibition and Convention Center (NECC) has already attracted much hype within both the domestic and international marketplace calling itself the worldrsquos largest exhibition venue Co-built by the Ministry of Commerce of China and the Shanghai Municipal Government NECC offers 500000 sq m of exhibition space with 400000 sq m indoors and 100000 sq m of outdoor display areas The indoor exhibition space includes 13 large exhibition halls each spanning 28800 sq m as well as three smaller 10000-sq m halls ndash all of which are directly accessible by freight carriers It also has over 60 meeting rooms of different sizes with seating capacities ranging from less than a hundred people to three thousand attendees each NECC is a multi-purpose facility offering more than exhibition and meeting facilities it is supported by a commercial centre three office buildings a five-star hotel conference services as well as international cuisine options and entertainment
OUT OF THE BOXShanghai has a healthy number of exhibition and convention venues and also a plethora of luxury and business hotels that offer impressive and well-utilised event facilities However event planners looking for the unconventional will not have their ideas stifled in Shanghai
Event planners can consider a space like M1NT which is a modern-day members club for classy clientele With a combined offering of a destination restaurant cocktail lounge bar roof terrace and night club it can host cocktail parties of up to 600 guests or
12-14 Cover Storyindd 13 24515 1134 am
14JUNE-JULY 2015
Shanghai Maglev Train Waterhouse Nanjing Road
On the Bund
sit-down dinners of 160 guests Event organisers can opt for food prepared by in-house M1NT chef Grant Brunseden M1NT has hosted and catered for a wide variety of events offering a chic touch to product launches fashion shows training and seminars and after-parties Some brands that have used M1NT for events include Ferrari Hermes Jimmy Choo Chopard UBS and Bvlgari
Situated east of Shanghairsquos old town is The Waterhouse at South Bund which consists of a 19-room boutique hotel and an event warehouse Located in the vicinity of the 2010 World Expo site and next to The Cool Docks cultural hotspot the venue has a disorienting yet refreshing design that charms planners in search of something out of the ordinary
The event venue is a pillar-less multi-purpose space converted from a former warehouse Evoking the buildingrsquos industrial roots the 743-sq m warehouse has a double-storey
ceiling and can be easily reconfigured to cater for all kinds of events and formats It can take up to 800 guests for cocktail parties or 500 guests for banquets
Anyone looking for an exclusive but sophisticated space in the heart of old Shanghai can consider Yong Fu Seventeen A members-only club housed in a private whiskey and cigars bar complete with parquet wooden flooring and comfortable green leather armchairs Yong Fu Seventeen can be hired for events of up to 100 guests with the choice of in-house or external caterers On other days it hosts regular whiskey and cigar tastings vertical wine tastings or oysters and champagne evenings
THE SHOW GOES ONWhile the merits are endless as a global city a metropolis that stays true to its roots is one that visitors return to time and again Shanghai retains its history and culture in landmarks such as the 400-year-old Yuyuan Garden the French Concession Region featuring old European buildings in Luwan and Xuhui and the renowned taoist Chenghuang Temple (also called Yi temple) This culture works as a hook for pre- or post-conference tours or incentive travel programmes Groups can visit medieval water towns such as Zhujiajiao located just 50 minutes away from the city centre by bus or take the maglev high-speed magnetic levitation train to Hangzhou or Suzhou
Oscar Cerezales chief operating officer of Asia Pacific for MCI weighs in
Shanghai has a combination of three pillars 1 It enhances relevant business exchange opportunities 2 It has a consolidated industry community 3 It has a leading positioning in market segments such as
finance real estate healthcare logistics and innovation
WHAT MAKES THE CITY OF SHANGHAI UNIQUE
12-14 Cover Storyindd 14 24515 1134 am
15 Hyatt Westin ADindd 15 19515 751 pm
16JUNE-JULY 2015
Mercato Starling
MERCATO Mercato is an Italian restaurant from three Michelin-starred Chef Jean-Georges Vongerichten Located on the sixth floor of Three on the Bund it boasts stylish rustic surrounds with reclaimed wood and warm leather tones exuding familiarity and a sensual feeling of comfort Looking out of the tall glass windows one will immediately feel directly in the heart of a vibrant city but away from the bustling crowds Famous for its seafood house-made pastas and wood-fired pizzas dishes are presented family style allowing for sharing and sampling a bit of everything Our personal favourite is the spicy salami ricotta cheese and broccolini pizza Mercato can also be booked for intimate dinner events with a separate function menu available
STARLINGStepping into Starling can feel like you are being teleported to Southeast Asia Just down the street from Four Seasons Hotel on Taixing Lu the pub evokes a colonial era through huge retro fans soft lighting and quaint birdcages If you are living in Southeast Asia and need some convincing to check out this joint let the cocktail menu wow you with its rum or gin-based concoctions that consist of spices and tropical flavours found in Southeast Asia One of the must-try cocktails is the spicy Tom Yum Colada made with coconut milk pineapple and lime juice The Pandan Collins and Roasted Pineapple Old-Fashioned are also some interesting options These drinks can be accompanied by familiar tastes such as laksa mango sticky rice or beef rendang ndash courtesy of Malaysian chef Brian Tan
TIAN ZI FANG (ॵŔᇇ)This artistic district is a labyrinth of alleys filled with cafes art galleries art deacutecor apartment blocks and craft stores within the area known as the French Concession Spend some time in some of the art galleries or take a stroll in the elegant French Concession itself ndash a 10 square-kilometre district with old residential buildings and heritage hotels and edifices
MAKE TIME COUNT IN SHANGHAIDO YOU HAVE SOME TIME TO SPARE OR A CHANCE TO MAKE USE OF CHINArsquoS 72-HOUR VISA FREE TRANSIT POLICY WE POINT OUT SOME INTERESTING FINDS IN THE GLOBAL CITY THAT MIGHT BE WORTH YOUR TIME
Tian Zi Fang
16JUNE-JULY 2015
16 Shanghai extendedindd 16 24515 1200 pm
19-20 Sheraton ADindd 19 13515 857 pm
amp
0
lt
amp0
0lt
amplt
amp0lt
19-20 Sheraton ADindd 20 13515 857 pm
21 Macao Economic Services ADindd 21 13515 759 pm
22JUNE-JULY 2015
THE LUXURY
ISSUEWE LOOK AT
WHAT LUXURY
MEANS WHEN
GIVEN OUR OWN
INTERPRETATIONS
TheLuxuryIssue
WORDS EL KWANG
KRISTIE THONG
GINA SIN
22JUNE-JULY 2015
Itrsquos common knowledge that the
demand for upmarket or exclusive
experiences increases as Asia
becomes more affluent The growth
of economies see many corporate
companies rewarding high-achieving
employees in the form of top-notch
luxurious experiences And as a larger
and younger demographic worldwide
becomes richer products and services
work harder to find ways to attract
the elite in an increasingly saturated
market
Proving luxury incentive travel
continues to be in demand
Luxperience a three-day event that
aims to be the platform for luxury and
experiential travel in the Australasia
and Pacific region has seen continued
growth The success of the show has
prompted organisers to include a new
program within Luxperience tailored for
business events this year Event buyers
will be able to identify new opportunities
within the luxury travel industry for
incentives or exclusive events while
exhibitors will have a bigger platform
to provide innovative solutions for
meetings and events
Event planners specialising in luxury
experiences are now looking beyond
luxury products Clients are asking for
unique money-cannot-buy experiences
Many of us consider luxury to be in the
form of expensive items and exclusive
retreats while others believe it can
be the simpler intrinsic things in life
that are often overlooked However
we choose to define it one quote by
Karoline Huber of IWC Schaffhausen
(published by Boyden Global Executive
Search) sums it up well ldquoLuxury is
based on emotion and it is people who
create emotional differencesrdquo
22-33 Luxury Issueindd 22 24515 1137 am
23JUNE-JULY 2015
TheLuxuryIssue
OSAKA ndash
JAPANrsquoS SECOND
LARGEST CITYCurate a stellar city adventure in
Osaka and check the next residential
conference or incentive into the 160-
room St Regis Osaka Located on
Midosuji Avenue the Ginza of Osaka
where luxury international fashion
labels reside the purpose-built
five-year-old hotel is the epitome of
luxury Ease delegates into the hotel
with its signature afternoon tea or a
rejuvenating treatment in the Iridium
Spa featuring Sothys Paris
Witness the daily champagne ritual
held in the outdoor Zen garden adjacent
to the lobby on the 12th floor before
heading to The St Regis bar for a glass
of Shogun Mary the hotelrsquos concoction
of the Bloody Mary cocktailThe
THE LUXURY OF CULTURE BRINGING THE BEST OF TWO JAPANESE
LUXURY INCENTIVE CITIES THROUGH THE
CONDUIT OF CULTURAL EXPERIENCES
WORDS EL KWANG
welcome reception can either be held
in the 210 sq m Astor Ballroom or in
Italian restaurant La Veduta or French
bistro Rue drsquoOr Start the next day with
an official meeting agenda in the Astor
Ballroom which also has optional
breakout spaces in the four meeting
suites on the dedicated events floor
With its easy access team-building
activities are in abundance Visit the
190-year-old Kuromon Ichiba Market
for arguably one of the best Japanese
food and seafood in Osaka Another
fun activity for all ages is a visit to
the Momofuku Ando Instant Ramen
Museum where delegates get to
understand the history behind this
post-WWII invention try their hands at
making it and design their own ldquocup
noodlerdquo Those keen to learn more
about the Japanese culture can take a
private behind-the-scenes tour of the
Yamamoto Noh Theater built in 1921
Planners can have the option of having
performers hold coaching sessions
for delegates on the actual performing
stage The art form has been recognised
as a Japanese intangible heritage
in 2006
End the program in Kyoto with some of
the cityrsquos best retail shopping before
bringing delegates to Kyoto for more
cultural elements
The Astor Ballroom of The St Regis Osaka The Library Suite Meeting Room
ldquoAt both The St Regis Osaka and
Suiran The Luxury Collection
Kyoto we believe in assisting our
clients in curating memorable and
experiences that are unique to our
brands The Luxury Collection is
about travellers collecting local
and authentic experiences Let our
hotels be your guiderdquo
FAY-LINN YEOHBrand Director
The St Regis and The Luxury Collection Food amp
Beverage Marketing Asia Pacific
Starwood Hotels amp Resorts Worldwide Inc
23JUNE-JULY 2015
22-33 Luxury Issueindd 23 24515 1137 am
24JUNE-JULY 2015
Suiran a Luxury Collection Hotel Kyoto
HISTORIC KYOTOThere are many forms of relaxation and recovery in the world of luxurious experiences Some prefer retail therapy while others opt for a digital detox by staying in a luxury hotel or resort Embracing and experiencing the traditional Japanese culture and historic sites may reap benefits beyond soul searching Its cultural myths and spiritual integrity continue to distract global visitors from their day-to-day worries a true time out in Kyoto whilst stepping back in time
A 13-minute bullet train ride takes you from the buzzing city centre of Osaka to historic Kyoto the former capital of Japan for 1200 years According to the Kyoto Convention Bureau the ancient city is the cultural heart of Japan It has 17 UNESCO World Heritage Sites on a cityscape dominated by 2000 temples and shrines
SUIRAN A BRAND NEW BREATHING SPACE On the vibrant side of the Hozu River resides the brand new Suiran a Luxury Hotel Collection Kyoto As the first luxury collection hotel in Japan this hotel is perfect for exclusive management retreats or complete hotel book-outs Upon entering the main gates of the 39-room hotel a purposefully-laid footpath leads you on a tranquil trek through a Saryo Hassui cafeacute overlooking the river and misty Arashiyama hills and the hotelrsquos enchanting garden before bringing you to the hotel reception
Off the main reception desk is a 100-sq m Akane function room perfect for intimate welcome dinners of up to 48 guests Enjoy an authentic Geisha performance one of Japanrsquos indigenous wonders Unfulfilled meeting agendas or higher-level business planning can be carried out
in the unobtrusive meeting room or in the smaller 18-sq m Shogetsu room a less formal traditional Japanese setting that comes with its own bathroom and outdoor garden
The luxurious and spacious guest rooms were designed with traditional motifs such as the culturally significant cherry blossom hues in spring and the lush verdure in summer The carpet is a reflection of moonlight ripples on the Hozu River The superior rooms on the upper levels offer views overlooking the hotelrsquos foregrounds and its peaceful mountain and river surrounds whilst the ground floor Yuzunoha deluxe terraces consist of outdoor air baths (onsen) complete with retractable private screen doors for a soak under the healing sun
RECOVERY THROUGH THE ARASHIYAMA CULTURAL HUB The hotelrsquos concierge can assist in designing a customised menu in the hotelrsquos Kyo-Suiran restaurant (a restored building from its 1899 version) or an indigenous exploration of the Arashiyama village located near the hotel Engage the strength of the young and energetic team of ldquoJinrikishardquo which are beautifully-
24JUNE-JULY 2015
Sight-seeing on Jinrikisha
A dish from Kyo-Suiran Restaurant Authentic Geisha performance in Akane function room
22-33 Luxury Issueindd 24 24515 1137 am
25JUNE-JULY 2015
designed small two-wheeled rickshaws and embark on a tour of famous Kyoto landmarks surrounding the hotel Cross the Togetsu (crossing moon) Bridge and visit the Tenryu-ji Zen Temple established in 1339 by shogun Ashikaga Takauji in memory of Emperor Go-Daigo Existing buildings were restored to their closest originals after having gone through eight fires centred by a Zen garden displaying the balance of Yin (rocks) and Yang (water)
The hotel can work with the temple to organise activities such as meditation and hand-copying of sutras This is certainly a place to recharge and restore inner harmony after a productive conference in Osaka Equally wondrous is a Jinrikisha ride around the Arashiyama Bamboo Grove which is a popular site for photography The fresh air along with the staggering height and intense green hues of the bamboo makes one feel that all troubles will eventually come to an end
EXPLORING FURTHERVenture further into other parts of Kyoto Check out the must-see Fushimi Inari Taisha a Shinto shrine dedicated to the gods of rice and sake famous for its two-hour hiking path through the Senbon Torii shrine gates outlined by red overarching frames and fox
sculptures holding a key in the mouths for the rice granary
Head over to Gion district and let your imagination go back in time as your stroll through the alleys of old tea houses some of which are now converted into stylish restaurants and retail shops like Leica As Gion is known as the geisha district it is not uncommon to see Geiko (professional geisha) and Maiko (apprentice) throughout the day There is a large variety of retail shops selling Japanese incense tea and arts and crafts such as ldquokanzashirdquo an ornamental hairpin Rest your feet while indulging in an epicurean experience at the Shimogamo Saryo restaurant set in a
traditional Japanese house since 1856 Post-dinner head for some Japanese sake tasting at Machiya in Gion
BEFORE FAREWELLBid farewell to Kyoto on a high note by planning a series of cultural team-building activities with the Suiran hotelrsquos concierge Team members can embark on a traditional Kyoto sweet-making (Kyo-Gashi) activity conducted by 260-year-old family business Tawaraya Yoshitomi or try Ikebana the age-old Japanese art of flower arrangements End the team-building activities with a traditional tea ceremony and learn how to receive and appreciate a cup of tea in the hotel garden
Team bonding is a crucial component of incentive trips Asians culturally bond over meals Consider organising nightly supper sessions of Japanese Ramen where delegates get to try and compare ramen from different ramen shops Or drive a ldquobest ramen eatingrdquo photo competition through social media channels
RAMEN BONDING
Arashiyama Bamboo Grove
Traditional tea ceremony
25JUNE-JULY 2015
Kyo-Gashi making Sake tasting
Superior King Room at Suiran
22-33 Luxury Issueindd 25 24515 1138 am
26JUNE-JULY 2015
Do you believe there are moments when we can feel the physical halt of time Moments where the rush of everyday life and work commitments take a backseat giving in entirely to a view or feeling so mesmerising it overwhelms you Moments where personal problems cease to matter albeit for a brief moment for the magnitude of your problems feels insignificant in comparison
For me it took standing at the West end of Angkor in Siem Reap and taking in the view of Angkor Wat in its full glory A sharp intake of breath as I marvelled at the workmanship of the intricate Khmer architectural carvings on the walls and pillars constructed in a century that did not have the tools and technology we have today Like all tourists in Siem Reap visiting Angkor Wat was one of the first things on the list Leak the helpful guide assigned by DMC Asia Expeditions explained that Angkor Wat is only one of the many religious monuments in the Angkor area a huge archaeological park that spans 400 square kilometres It comprises a hefty number of remains of the different capitals of the Khmer Empire from the ninth to the 15th century Once a Hindu and later a
Buddhist temple Angkor Wat was built in the 12th century and remains as the only religious centre in the area
After emerging from an extensive brand transformation from micenet ASIA to Biz Events Asia that left us excited satisfied but mentally drained I jumped at the opportunity of visiting Siem Reap in Cambodia a place I knew close to nothing about Siem Reap may be an emerging destination but it is already filled with tourists due to its rich line of historic and religious artefacts The best jobs locals can have in Siem Reap are the ones directly fuelled by tourism ndash as tour guides and in hospitality The high proficiency of the English language spoken everywhere is also a true sign of a thriving tourist destination in Southeast Asia
TheLuxuryIssue
THE LUXURY OF TIME
RETRIEVE LOST TIME AND ALLOW FOR TRUE INCENTIVE CONNECTIONS
THROUGH THE HISTORICAL BEAUTY OF SIEM REAP
WORDS KRISTIE THONG
Ta Prohm
26JUNE-JULY 2015
22-33 Luxury Issueindd 26 24515 1138 am
27JUNE-JULY 2015
27
LE MERIDIEN ANGKOR Despite the lack of existing MICE
infrastructure Siem Reap remains a
viable option for meetings and incentive
programs with its can-do attitude
These are the sentiments of Dennis
Kam director of sales and marketing
at Le Meridien Angkor He shares that
the hotel hosts up to four international
corporate groups a month of which
most come from Singapore China and
Thailand Besides the 200-guest Tara
Ballroom the hotel has an impressive
and well-landscaped garden that works
well for al fresco cocktail parties and
gala dinners of over 1000 guests The
lobby can also be easily taken over and
transformed to the requirements of
the event organiser A popular choice
is having a dinner hosted at a temple
where the hotel has hosted smaller
groups of under 100 guests at the
Kraven temple complete with stunning
lights and warrior dancers
ASIA EXPEDITIONSIn an exotic destination like Siem
Reap it takes a trustable destination
management company to ensure
everything goes according to plan I had
a guide who would go the extra mile to
accommodate any last-minute changes
and knew exactly where to take me
when I asked for something out of the
norm or local Apart from Cambodia
Asia Expeditions has a presence in
Myanmar Laos and Vietnam
SHINTA MANI FOUNDATIONSiem Reap is an ideal destination for
corporate groups looking for a cultural
incentive experience with a strong
CSR element Hiring the local Phare
Circus troupe for an event allows
groups to tick off their CSR KPIs Many
hotels also work with non-government
organisations that help support the local
community ndash be it through education
training or employment The Shinta
Mani Foundation is a registered local
NGO that focuses on three core areas
education small business start-ups and
health care On top of donations USD 5
from a nightrsquos room rate at the luxury
boutique Shinta Mani Club or Resort is
donated directly to the foundation
AN INCENTIVE OUT OF SIEM REAP
The same feeling of time stopping was
experienced through the hours spent
exploring sites such as Bayon Temple
and the ruins of Ta Prohm ndash a temple
made famous by Angelina Jolie in Tomb
Raider We also headed up to the Kulen
Mountain which is not just a popular
tourist site but where many locals visit
during the weekends to relax or swim
under the waterfall
In a beautiful destination like Siem
Reap we are naturally inclined to
switch off making connecting with
onersquos self possible It is where the 24
hours in a day pass seemingly slower
as though the seconds match the pace
of a calmer beating heart Without the
usual modern worries it also motivates
incentive delegates to truly connect
with each other making incentive
programs worth every penny spent
View of Angkor Thom Temple Angkor Wat
Banquet dinner at Kravan Temple
27JUNE-JULY 2015
22-33 Luxury Issueindd 27 24515 1138 am
28JUNE-JULY 2015
Depending on perspectives luxury
can mean catering to an upmarket
audience or simply having the luxury of
space and time and a chance to take a
breather and relax We learnt recently
that Singapore-based Saakalya Travel
is unique in the way that it provides
these luxurious simplicities to busy
professionals away from the bustling
and sometimes chaotic cities to some
of the most beautiful and culturally-rich
destinations in Southeast Asia
The duration of the trips is kept short
and hosted during the weekends so that
they do not eat into the limited time of
busy professionals but yet sufficient
in providing a deeply refreshing and
rejuvenating experience Luxury is what
enriches us be it physically mentally
or spiritually Its value can be found in something true and pure whether that
is attributing significance to the time
and dedication spent on hand-crafting
deacutecor as with the Saakalya Collection
or indulging in beautiful open spaces
of scenery The concept of luxury is a
wholly personal perception
Travel experiences at Saakalya are
centred on somewhere new and
something different Bali is the current
destination that Saakalya explores
with access to a richer variety of
areas and opportunities built on the
connections of Saakalyarsquos managing
director Alexandra Schmutterer
Locations are curated through the
knowledge of locals working alongside
Saakalya to embrace the concept of
TheLuxuryIssue
INTERPRETATIONS OF LUXURY TRAVEL
NOT ALL THAT GLITTERS IS GOLD IN LUXURY
TRAVEL SOMETIMES ITrsquoS JUST A BREAK FROM ALL
THE DEADLINES YOU MAY OR MAY NOT HAVE MET
AND THE LUXURIES OF BEING ABLE TO ENRICH
THE BODY MIND AND SOUL IN TRAVELWORDS GINA SIN
holistic travel Each trip only allows
for up to a maximum of 12 people
in order to maintain an exclusive
and personal experience The
variety of experiences planned
around tranquil surroundings has
been designed to encourage new
passions such as arts cooking wine
tasting (you may be surprised Bali
does have a winery) or yoga taught by
world renowned instructors Guests
will also stay in personal villas in a
luxurious resort maintaining the
feeling of exclusivity and privacy
In pursuit of more exclusive and
unconventional destinations works
are also currently underway to
create such experiences in Thailand
22-33 Luxury Issueindd 28 24515 1138 am
My Magnifique VoyageMy Magnifique VoyageMy Magnifique VoyageMy Magnifique VoyageMy Magnifique VoyageMy Magnifique Voyage
Grand Ballroom
Th e Grand Gamelan
Luxury Pool AccessLuxury Pool Access
SETTING THE STAGE FOR INSPIREDMEETINGStrade AT SOFITEL BALI NUSA DUA BEACH RESORT IS AN INNOVATIVE SET OF VENUE CHOICES THESE COMPRISE 12 FUNCTION ROOMS INCLUDING 2 BALLROOMS ALL OF WHICH ARE WELL-EQUIPPED AND FEATURE NAMES THAT INVOKE DEEP BALINESE MEANINGS AND ENDLESS INSPIRATION YOUR PERSONAL INSPIREDMEETINGStrade PLANNER WILL HELP YOU CREATE A TRULY UNIQUE OCCASION DISCOVER ALL OUR MAGNIFIQUE ADDRESSES IN OVER 40 COUNTRIES ON wwwsofitelcom
DISCOVER OUR MAGNIFIQUE ADDRESS IN BALI
My Magnifique VoyageMy Magnifique VoyageMy Magnifique VoyageMy Magnifique VoyageMy Magnifique VoyageMy Magnifique Voyage
SOFITEL BALI NUSA DUA BEACH RESORT
MAGNIFIQUE EVENTS
TAILOR-MADE MEETINGS IN A STUNNING BEACHFRONT SETTING
KAWASAN PARIWISATA BTDC LOT N5 NUSA DUA
BALI 80363 INDONESIA - TEL (+62) 361 849 2888
H9078SOFITELCOM
JOIN OUR GLOBAL LOYALTY PROGRAMAT ACCORHOTELSCOM
29 Sofitel Bali ADindd 29 16515 652 pm
30JUNE-JULY 2015
LUXURY AT SEATHE GOLDEN AGE
OF SAIL STEALS THE LIMELIGHT AT A RECENT
OFFICIAL MEDIA LAUNCH OF ROYAL ALBATROSS IN
SINGAPORE
WORDS GINA SIN
Some have always seen the appeal of having events held near water whether
it is an outdoor poolside cocktail event or a networking party on a dockside yacht
against the sunset Royal Albatross originally built in 2001 and later acquired
by Tall Ship Adventures Pte Ltd is the latest attention grabber for business
events in Singapore
Once a traditional sail training ship Royal Albatross exudes sheer luxury with its hard-carved wooden interiors sturdy
aluminium masts 22 majestic sails and 60000 LED lights customisable to 512 colours It can accommodate just shy
of 150 guests for day sailing or over 200 guests berthed
The media launch perfectly encapsulated the experience of being on the ship We went on a tour of its 185-square metre
upper deck Grand Salon and five ensuite cabins and enjoyed cocktails and canapes
specially prepared by Clubvivre We watched its crew climb the shiprsquos masts
in preparation for a ride out to Lazarus Island where fire-eaters gave us a warm
welcome and a delicious satay (barbequed meat on sticks) buffet awaited us We
headed back to reality eventually but not before everyone was handed flutes of
bubbly to end the beautiful night
Delve into Thailandrsquos spiritual culture at the Erawan Shrine located in the heart of Bangkokrsquos Ratchaprasong precinct on Ratchadamri Road Proceed with a stop at Grand Hyatt Erawan Bangkok a renowned luxury hotel located just next to the shrine
Despite a lobby constantly abuzz with activity it induces a calming effect on arrival as the fragrant air-conditioned setting cools you down The newly-refurbished guest rooms showcase residential-styled amenities making delegates feel right at home ndash perfect for residential conferences and events The hotel offers event planners an incentive to a rejuvenating experience at the tranquil isawan Residential Spa amp Club
While ldquooptionsrdquo is a key component with creative event buyers the hotel offers a high-end board room a grand ballroom with an eight-
metre-high ceiling as well as The Campus event space which continues to draw hot demand since its launch in 2009 A Singapore-based corporate event specialist feels The Campus ldquoprovides a fun environment that inspires creativityrdquo where delegates can relax and be themselves contributing to ldquobetter communications at an eventrdquo Due to its unique setting The Campus has also started to attract banquets and weddings
With the rise of smaller-sized events and incentive groups ldquothe residencerdquo offers a New Yorker-designed executive residential-styled setting Whether itrsquos pre-event drinks in Apartment 305rsquoS own Gallery or breakout creative sessions in any of the other four luxurious event rooms ldquothe residencerdquo provides a unique environment for planners with the objective to strengthen team spirit and enhance relationships
TheLuxuryIssue
LUXURY IN THE HEART OF BANGKOKEXPERIENCE THE LUXURIOUS FEELING OF SPIRITUALITY COMBINED WITH A HOTEL THAT KNOWS EXACTLY WHAT EVENT PLANNERS NEED
WORDS EL KWANG
The Campus
Royal Albatross
22-33 Luxury Issueindd 30 24515 1138 am
31JUNE-JULY 2015
TheLuxuryIssue
Major hotel chains and their rapid growth in the Asia Pacific region have always gotten most of the attention in business events The rise of independent hotels however has been evident in recent years as the category gains more prominence A Biz Events Asia survey conducted in May revealed that the majority of respondents (95 percent) are interested in independent hotels due to their unique product offering
ldquoTravellers today are looking for authentic and memorable experiences where travel is aspirational and luxury is defined by personal life and style preference at any given time in your liferdquo says Josephine Lim managing director of South East Asia for Preferred Hotels amp Resorts
ldquoIndependent hotels are often borne from entrepreneurial hotel owners with a passion for the art of hospitality They deliver the authenticity of a destination ndash featuring the unique characteristics of specific cultures within their own brand of hospitality that allows discerning travellers to lsquolive like the localsrsquordquo she adds
Also playing a significant role in the rising trend is a growing demographic of high-earning millennials with sizeable disposable incomes looking for exclusivity in cooler trendier and off-beat experiences
ldquoIndependent hotels pay a lot of attention to detail and design aesthetics Though some of them may be smaller the experience is often different and more magical I tend to stay in such hotels if I want a different experience they tend to feel more luxuriousrdquo says Jeanne Hong a 35-year-old finance professional who is also the
THE LUXURY OF AUTONOMY
INDEPENDENT HOTELS OFFER OFFBEAT OR EDGY LUXURY
EXPERIENCES BUT HAVE THEY GAINED THE TRUST OF EVENT
PLANNERSWORDS KRISTIE THONG
The Dhara Dhevi Chiang Mai
31JUNE-JULY 2015
22-33 Luxury Issueindd 31 24515 1138 am
32JUNE-JULY 2015
co-owner of The Snack Guru an online store selling healthy gluten-free snacks
Putting independent hotels within a single alliance has long been industry practice and there are many benefits to doing so An independent hotel under a company like Small Luxury Hotels of the World or Preferred Hotels amp Resorts can save costs by easily tapping into the hotel companyrsquos global distribution channels gain awareness through joint marketing efforts or build continued satisfaction with the companyrsquos loyalty program While individual properties may be overlooked when pitching for corporate business joining a hotel company offers them tender opportunities with multi-national corporations
These independent hotel companies have been gaining traction Worldhotels welcomed seven new members in the first quarter of 2015 adding to its portfolio of nearly 500 properties worldwide Small Luxury Hotels of the World has announced at least eight member hotels and resorts of which several will be opening throughout the year Meanwhile Preferred Hotels amp Resorts introduced six new properties ideal for the business events market that will be scheduled to launch by the end of 2015
A CHAIN GOES FREEIn early 2015 Starwood Hotels amp Resorts announced the launch of its 10th brand that now falls within its extensive portfolio Tribute Portfolio promises owners Starwood Preferred Guest (SPG) members and guests
the ability to ldquostay independentrdquo with a selection of independent upscale hotels in high-demand destinations While falling under the new brand name the independent hotels within the portfolio will maintain their own unique identities and continue to promise boutique service
Adam Aron chief executive officer of Starwood adds that the mission of the new brand is to ldquobring great hotels in great destinations to loyal SPG members who make up more than half of all Starwood staysrdquo As with Starwoodrsquos other nine brands SPG members will be able to earn and redeem Starpoints at Tribute Portfolio hotels and enjoy in-hotel elite tier benefits such as upgrades welcome amenities late check-out and more
NUMBERS FROM THE SURVEY
LEADING HOTELS OF THE WORLD SMALL LUXURY HOTELS OF THE WORLD
95list something new and unique product offering as reasons why they will go for an independent hotel
35 will take into consideration loyalty programs when considering the use of an independent hotel
Event planners have stayed with a member hotel in these hotel companies at least once
ITrsquoS ABOUT THE SERVICEThis recent development from Starwood may put independent hotel companies on alert in particular due to Starwoodrsquos strong and global branding as well as its loyalty program While many independent hotel companies offer some form of loyalty program most are only beginning to find a footing with loyalty programs specifically for event planners Elaine Macy senior vice president group sales for Preferred Hotels amp Resorts revealed that a meeting planner loyalty program is currently undergoing a Beta testing in North America under iPrefer the companyrsquos point-based guest loyalty program It was introduced in early 2015 to offer planners points for actualised revenue from rooms booked
Royal Palm South Beach Miami Starwoodrsquos first Tribute Portfolio feature hotel
22-33 Luxury Issueindd 32 24515 1138 am
International Starfor Leadership
in Quality Award 2013Gold Category
Certificate of Excellence2014 WINNER
One World Hotel
Find us on
first avenue bandar utama city centre 47800 petaling jaya selangor malaysia toll free domestic 1300 88 7888 toll free international 1800 88 7888tel 603 7681 1111 fax 603 7681 1188 email enquiryoneworldhotelcommy website wwwoneworldhotelcommy
Half Day Meeting Package from RM218 per person per day
Full Day Meeting Package from RM228 per person per day
2015 Meeting Packages
Meeting faci l i t ies recognised by the world
At the 5-star One World Hotel you can expect ample space luxuriously appointed with spectacular chandeliers and state-of-the-art facilities including simultaneous interpretation system live feed facility and mood lighting with variable colour setting and free Wi-Fi However what makes corporate functions here extra special is the opportunity to put fun back into functions
Anythingrsquos possible in One World To add some excitement to your next event speak to our Conventions and Events team today at 03-7712 2289 or email cneoneworldhotelcommy
Prices are in Ringgit Malaysia and inclusive of 10 service charge and 6 goods and services tax
ldquoTravellers today are looking for authentic and memorable experiences where travel is aspirational and luxury is defined by personal life and style preference at any given time in your liferdquo
JOSEPHINE LIMManaging Director of South East AsiaPreferred Hotels amp Resorts
at member hotels and already has more than 550 planners enrolled
Perceptions of service standards and event delivery also differ According to survey findings perceptions are pretty much split down the middle when it comes to concerns over an independent hotelrsquos brand standards in event delivery
While some believe the use of an independent hotel for an event may ldquonot be able to benefit from the established international image of hotelsrdquo others feel they offer a less mainstream and more intimate touch while not compromising on service standards Many will take to leisure-focused research through sources like TripAdvisor or rely on word-of-mouth to gauge standards of an independent hotelrsquos ability to host events Some however feel that the overall experience is dependent on the staff and service standards and do not take into account the hotel status
22-33 Luxury Issueindd 33 24515 1138 am
34 Luxperience ADindd 34 13515 841 pm
35 Pullman Bangkok King Power ADindd 35 19515 758 pm
36JUNE-JULY 2015
TalentAndMentor
There is no argument ndash talent is one of the most common and hottest buzz words in business events and hospitality While many companies experience what appears to be a talent crunch in Asia one professional who has spent years in talent assessment and human capital strategies suggests the ldquoright fitrdquo might be the bigger issue
Thomas Wai director for Asia Pacific at Talent Plus Inc says the challenge of identifying engaging and retaining talent differs for a region as large and diverse as Asia Pacific With his work bringing him to over 30 cities in China including the third and fourth tier cities Wai has met ldquogreat people who are driven honest and hardworkingrdquo and seen career fairs in Shanghai filled with tens of thousands of candidates expressing genuine interest Identifying talent is likely to be an issue here according to Wai and the question companies should be asking is if there is a structured and effective interview system in place to identify the right talent
For mature cities such as Singapore and Hong Kong talent retention is at play
ldquoUnfortunately many organisations do not pay sufficient attention in re-hiring their people They pay little focus in developing their potential They focus on peoplersquos weaknesses rather than setting them up for success As a result talented people leave the organisation and recruiters assume that they cannot find people to join themrdquo Wai says
ITrsquoS NOT ABOUT THE MONEYThere is a misconception that salary compensation and benefits are the most crucial investments in employment or talent retention While they used to be the key elements to attracting and retaining talent evolving socio-economic factors along with a thirst for information and constant change brought on by the Internet age have shifted mindsets of working professionals Wai calls monetary benefits ldquosatisfiersrdquo but not motivators
ldquoThe key motivators to truly engage and help us to getting and retaining our performers are recognition one-on-one time mentoring setting them up for success paying attention to them listening to their physical and emotional needs helping them to become significant and allowing them the freedom to be the very bestrdquo he says
We are well aware that a sustainable work force be it in the West or Asia Pacific starts from the top And it may be the hardest but most rewarding step Top leadership will first need to show commitment in building a talent-based culture and demonstrate that they care about their people
ldquoThen you need to understand the DNA of your top performers decode and understand what makes your successful people successful Use these DNAcharacteristicstraits to create an interview as part of your selection consideration when you are considering new candidates or promoting from withinrdquo Wai says
THE LUXURY OF TALENT
SCRAP THE IDEA OF A TALENT CRUNCH WE HAVE THE TALENT IN ASIA BUT DO WE KNOW HOW TO
GET THE RIGHT HIREWORDS KRISTIE THONG
36JUNE-JULY 2015
It is useful to evaluate his potential so as to help him with his blind spots while putting focus on his strengths
On top of constant and open communication Wai recommends ldquostay interviewsrdquo These interviews recognise the achievements of employees and identify subsequent steps for growth
ldquoThis way you would have a better chance of creating a sustainable work force for the future state of your organisationrdquo Wai adds
SUCCESS SHOWSA sustainable workforce translates to a successful business Wai cites the example of the Capella Hotel Group where its property in Singapore continues to enjoy one of the highest occupancy rates since its opening six years ago When the group took over the Ritz-Carlton property in Bali it enjoyed the ldquobest year ever after 17 years in businessrdquo Founder Horst Schulze was quoted in an interview saying itrsquos all about the right hire
ldquoWhat a customer wants is no defects timeliness and caring service How do I know my front office manager is taking great care of my guests I can ensure this by selecting the right talent Somebody that has it in themrdquo
The effect flows through every aspect of the business
ldquoYou could see the positive results from their high level of guest satisfaction guest retention employee satisfaction and ultimately financial rewards for the owner and investors as wellrdquo Wai says
36-37 Talent and Mentor Thomas Waiindd 36 24515 1140 am
37JUNE-JULY 2015
37
ldquo
ldquoThe key motivators to truly engage and help us to getting and retaining our performers are recognition one-on-one
time mentoring setting them up for success paying
attention to them listening to their physical and emotional
needs helping them to become significant and
allowing them the freedom to be the very best
THOMAS WAIDirector Asia Pacific
Talent Plus Inc
37JUNE-JULY 2015
szlig8QGHUVWDQGERWKWKHLUtalents and desires and their weaknesses and blind spots
szlig)RFXVRQWKHLUWDOHQWVDQGcreate platforms for them to exercise their strengths
szligHHSDQRSHQGRRUSROLFIRUyour teams to approach you with concerns suggestions and innovative ideas for growth
szligQGLYLGXDOODFNQRZOHGJHtheir hard work and achievements do it timely and sincerely
szlig5HPHPEHUWRWDNHWKHWLPHto understand why a team member would make the decision they made and why instead of rushing to judgement about a decision
KEEP THE MOTIVATION
36-37 Talent and Mentor Thomas Waiindd 37 24515 1140 am
38JUNE-JULY 2015
Knowledge
IT MAY SEEM OBVIOUS BUT THE STARTLING TRUTH REVEALS A GAP IN HOSPITALITY SALES TEAMS AND THEIR ABILITY TO FOLLOW UP
In this day and age of email SMS Twitter and Gchat personal contact is still the most important way to build relationships In a world of ever-increasing automation and impersonal service a hotel must distinguish itself from its competition Hospitality sales teams need to realise that product and price are very similar in todayrsquos market What will be the clientrsquos reason for awarding a piece of business The relationship with the customer and the loyalty built up over time Hospitality
38JUNE-JULY 2015
THE ART OF FOLLOWING UP
THE LUXURY OF KNOWLEDGE
WE OFFER INSIGHTS FROM TOP INDUSTRY PROFESSIONALS IN A SPECIAL
KNOWLEDGE SECTION GO DIGITAL WITH US BY ACCESSING FULL VERSIONS
OF THESE ARTICLES ONLINE
CHRISTINE GAMARRADirector of Operations Asia PacificLRA Worldwidechristinegamarralraworldwidecom
sales teams must be in the business of building relationships instead of taking orders
A prompt and personal follow-through with the client is the most effective technique to gain commitment Following up not only displays a sense of urgency for the business lead it gives the opportunity to advance the sales process towards a decision The timeliness of a follow-up is another factor that will communicate your reliability to the client A follow-up should not be later than 48 hours after the last communication with the client
An effective follow-upszligHVLQFHUHDQGFRQILGHQWszlig$VNRSHQHQGHGTXHVWLRQVWKDWLQYLWH
the client to elaborateszlig3UREHLQWRRXUFOLHQWOslashVUHVSRQVHVszlig2IIHUVRPHWKLQJRIYDOXHOtilde
for nothingszligHPRQVWUDWHWKDWRXXQGHUVWDQG
what the client is looking for
Read the full article online at bizeventsasiacomluxury-of-knowledge-follow-up
38-39 Luxury of Knowledge_KTindd 38 24515 1140 am
39JUNE-JULY 2015
WHAT SHOULD YOU LOOK OUT FOR BEFORE PENNING AN EVENT SPONSORSHIP AGREEMENT
Exclusivity ndash Most sponsorship agreements would provide some form of exclusivity This is to avoid competitors sponsoring the same event or to avoid association with a conflicting category Where category exclusivity is provided for its scope must be clearly defined Eg A soft drinks sponsor may agree to exclusivity for non-alcoholic drinks or insist on being the only beverage sponsor
Trademarks ndash The agreement should state the manner and form (colours font size proportion to surrounding text graphics etc) in which the sponsorrsquos trademark may be used Likewise the sponsor may wish to conduct its own advertising and the event organiser should also have control over the manner and form in which its trademarks and logos are used
Payment ndash Often involves a hybrid arrangement where a percentage of the fees is paid up front and the remaining being paid in accordance
WORDS EL KWANG
Duetto a technology and services company offering medium to large hotel groups and casinos a three-year old system that assists in implementing revenue strategy In an exclusive interview with Biz Events Asia Patrick Andres executive vice president Asia Pacific for Duetto explained that the program uses sophisticated algorithm to gather information from web shopping patterns competitor hotel pricing airline traffic special events and social ndash all to understand market behaviour The systems will ideally allow hotels to optimise price profitability by category It also provides hotels with visible real-time information to make necessary business decisions such as adjusting accommodation rates on their websites or in contract negotiations
It ultimately provides the opportunity for hotels to implement an ldquoopen pricingrdquo structure that will benefit the consumer in the name of rate parity yet allows hotels to sell at a more profitable rate Open pricing is an evolution from traditional revenue management Instead of closing out lower rate categories it allow hotels to shrink or increase price differentiation between the room categories This hopefully leads to more yieldable corporate rate tender agreements in Asia much like what the American market is experiencing Yielding corporate rate agreements allow hotels to market profitable rates during peak demand periods
Read the full article online at bizeventsasiacomluxury-of-knowledge-duetto
39JUNE-JULY 2015
JOIN THE PARTY
THE GAME CHANGER
with a performance-driven schedule Where productsservices are provided in lieu of sponsorship fees the manner of determining their value should be spelled out along with warranties as to their quality standard and merchantability also incorporated
Exit ndash Long-term agreements should have a termination clause allowing parties the opportunity to call it quits with and without cause anytime during the subsistence of the agreement Grounds for termination may include either party bringing the other into disrepute late payment of sponsorship fees and cancellation of the event
Read the full article online at bizeventsasiacomluxury-of-knowledge-sponsorship-agreements
VICKI HENGDirectorVicki Heng Law Corporationvickivickihengcom
ldquoDuettorsquos new strategies within their systems might allow hotels
to regain pricing power ldquo
PATRICK ANDRESExecutive Vice President Asia Pacific
Duetto
38-39 Luxury of Knowledge_KTindd 39 24515 1140 am
2 0 1 5m i c eMEETINGS INCENTIVES CONFERENCES EXHIBITIONS
10-11 September 2015Suntec Singapore convention amp exhibition centre
wwwmiceasiaexhibitioncom +852 3975 5710
miceaSia
100+ Exhibition booths
5000+ Visitors
500+ ConfErEnCE DElEgatEs
8 aCCrEDitED Workshops
2 frEE ConfErEnCEs
30+ prEsEntations
This prestigious Awards Evening will be judged by a panel of leading event organisers from throughout the Asia
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evening awards party will be after the exhibition on day one of the event and it will be a fantastic way to honour
the work of Asiarsquos Event Professionals and provide a great QHWZRUNLQJRSSRUWXQLW
This event brings together leading Event organisers Meeting Planners Corporate Buyers Venues Hotels Attractive Suppliers Event Technology Tourism Boards RYHUQPHQW0ampVSUHGRPLQDQWOIURPWKURXJKRXWWKH$VLD3DFLAgraveFUHJLRQ
For more information about MICE 2015 and Awards Ceremony please email miceoliverkinrosscoukFor exhibition ticket registration please visit wwwetouchescommiceasia2015
40 Mice Asia Pacific ADindd 40 16515 653 pm
amp210DJDGB)$SGI$0
41 Sentosa Golf Clubindd 41 14515 838 pm
42JUNE-JULY 2015
WWHY SINGAPORE CONTINUES TO STACK UP
AS A PLACE FOR BUSINESS AND MEMORABLE
EXPERIENCES
SINGAPOREDelveInt
o
WORDS EL KWANG | KRISTIE THONG | GINA SIN
42JUNE-JULY 2015
42-44 Delve Into Singaporeindd 42 24515 1142 am
43JUNE-JULY 2015
e worked really hard to ensure that our attendees
feel like they are getting a luxury experience
where wersquove thought of and arranged everything
You really have to think of everythingW ldquo
HIGH-ACHIEVING QUALIFIERS OF US-BASED HEALTHCARE MARKETING CONGLOMERATE
FOREVER LIVING PRODUCTS WERE TREATED TO A TIME OF THEIR LIVES IN SINGAPORE
WORDS KRISTIE THONG
Soundproofed walls of the Sands Ballroom of Sands Expo amp Convention Centre Marina Bay Sands in Singapore could barely contain the pulsating excitement of the crowd Upbeat triumphant contemporary music and exuberant cheers could be faintly heard from the floor right below it Walking into the ballroom as an observer was an experience in itself illuminating hues of pink blue and purple danced along to the beat of the music in sync with cheers and dancing amid the crowd the dazzling lights fell against the unique clusters of crystal-like structures high on the ceiling resembling thousands of balloons just about to fall
This amazing sight was Forever Living Products Global Rally held in Singapore on April 19-27 2015 Forever Living
THE LUXURY OF HEALTH
Products a multi-level marketing company that sells aloe vera-based drinks and bee-derived cosmetics nutritional supplements and personal care products hosts an annual Global Rally to celebrate the success of its representatives also known as Forever Business Owners (FBOs) and award them hard-earned Chairmanrsquos Bonus cheques It is a time where the company shares new directions launch new products and provide training and inspiration
ldquoOur business model works in such a way that in order for our FBOs to be successful they must first help others reach their goals This ensures an environment of passion and compassion where people can aspire to be what they want to be and are given
the tools to change their lives for the betterrdquo says Ashley Hower director of marketing at Forever Living Products
ldquoBy having leaders and qualifiers hearing and sharing their stories and tips for success they are inspired to set goals and reach for their dreams The entire event is very celebratory and empowering ndash it feels like a big family reunionrdquo she adds
Each Global Rally sees over 7000 FBOs coming from 106 countries and runs on an extensive itinerary comprising training sessions lots of entertainment and unique experiences Having previously hosted the rally in Hawaii and London and heading to Johannesburg in 2016 2015 was the year for Singapore and for Asia
ldquoWe are always looking for new and exciting destinations to take our FBOs We want to make our Global Rally lsquoan experience like no otherrsquo and know that it begins with the destination selectionrdquo
While the country naturally holds up as an attractive tourist destination Hower shares that Singapore was also chosen in part due to its history that parallels Forever Livingrsquos brand values Drawing similarities to Singaporersquos founding father Lee Kuan Yew and his passion to create a safe and prosperous society for its citizens Forever Living Productsrsquo CEO Rex Maughan thrives on a similar belief of helping people from all over the world look better feel better and achieve their dreams
ldquo
42-44 Delve Into Singaporeindd 43 24515 1142 am
44JUNE-JULY 2015
Putting an incentive program of such scale is no easy feat Forever Living worked closely with Pacific World to ensure seamless logistics for travel meal planning and activities
ldquoWe worked really hard to ensure that our attendees feel like they are getting a luxury experience where wersquove thought of and arranged everything You really have to think of everything ndash how the attendees will feel when they arrive at the airport what their first impression of the hotel is the convenience of getting around what activities they enjoyrdquo Hower says
Some of Singaporersquos local culture and experiences were brought into the program this year Qualifiers were brought to Sentosa Island for a fun-filled day culminating in a beach party feast and entertainment Top
qualifiers were treated to a special dinner at Gardens by the Bay followed by drinks and desserts at Ku De Ta ndash arguably Singaporersquos hottest night spot on top of Marina Bay Sands Throughout the program there was cultural entertainment infusing Chinese and Indian influences and many opportunities for FBOs to try the local cuisine
ldquoSingapore was a fantastic incentive travel destination The melding of the cultural history with the modern Marina Bay Sands gave our Forever Business Owners a luxury destination and a cultural experience they couldnrsquot have found anywhere else Singapore was clean safe and easy to get around Our Forever Business Owners enjoyed visiting Sentosa sampling local cuisine and exploring everything Singapore had to offerldquo Hower says
ingapore was a fantastic incentive travel destination The melding of the cultural history with the modern Marina Bay Sands gave our Forever Business Owners a luxury destination and a cultural experience they couldnrsquot have found anywhere else Singapore was clean safe and easy to get around Our Forever Business Owners enjoyed visiting Sentosa sampling local cuisine and exploring everything Singapore had to offer
ldquoldquoS
Team Japan Endless entertainment
ASHLEY HOWERDirector of MarketingForever Living Products
42-44 Delve Into Singaporeindd 44 24515 1143 am
KLCC_10YAC_micenetAsia_ad01_0615ai 1 4315 848 AM
45 KLCC ADindd 45 13515 839 pm
46JUNE-JULY 2015
30 MINUTES WITH ALOYSIUS ARLANDO CEO OF SINGEX HOLDINGS PTE LTD GAVE BIZ EVENTS ASIA A LOOK INTO HIS VISION OF A SUSTAINABLE CONFEX BUSINESS MODELWORDS EL KWANG
With a vision to be the leader in the APAC business events industry Aloysius Arlando has no intention to rest on his laurels Since his appointment SingEx has invested a few million dollars in doubling staff strength and conducting robust research in curating events like the Internet of Things Asia which saw more than financial gains for the organisation and its customers The motivation to establish a more sustainable business model and the appreciation of the event subject matter saw the implementation of a two-prong approach in venue management and creating new industry-relevant business events that do not conflict with existing ones
ldquoWhether it is the eventrsquos return on investment or objective companies are looking for good return and value derived from matching buyers and
CREATIVITY TAKES BUSINESS CENTRE STAGE
DelveInto
THE GROWTH OF INTERNET OF THINGS (IOT) ASIAIOT ASIArsquoS GROWTH IN 2015NUMBERS FROM IOT ASIArsquoS INAUGURAL EDITION IN 2014
44 sponsors and exhibitors representing 13 countries10 increase 2100 trade visitors and conference delegates 288 growth
41sponsors and exhibitors representing
11 countries
A total of
1630trade visitors and conference delegates
58 speakers representing 15
countries presented at the conference
85 speakers from 16 countries presented at the
conference (almost double the of speakers)
4648 Delve Into Singapore SingExindd 46 24515 1143 am
When you choose the Fairmont Singapore and Swissocirctel The Stamford you gain access to more than 70000 square feet of state-of-the-art and multi-functional conference and meeting space at the Raffles City Convention Centre Strategically located at the heart of Singaporersquos business district just 20 minutes away from the airport enjoy unparalleled convenience and accessibility Our team of outstanding conference concierges offers support every step of the way and helps ensure that your meeting or event is a rousing success each time
For reservations please call +65 6431 5534 email salessingaporefairmontcom or visit wwwfairmontcomsingapore
THE CHOICE FOR MEETINGS
47 Fairmont Singapore ADindd 47 13515 825 pm
48JUNE-JULY 2015
sellers as a business solutionrdquo said Arlando
The process of creating events ndash whether it is based on a national agenda like Singaporersquos wish towards hosting more healthcare events or opportunities identified through research on key industries to drive tomorrowrsquos growth ndash could take six to nine months
Arlando explained that each curated event should have a lifespan of five to 15 years It must meet the evolving needs of the industry and marketplace while flexible enough to allow the event agenda to morph with the changes in technology or other trends One perfect example is the way traditional exhibitions have morphed into CONFEX (conference-exhibition) multi-faceted platforms to drive engagement through meaningful content shared at conference sessions and business connections and exchanges on the exhibition floor
hether it is the eventrsquos return on investment or objective companies are looking for good return and
value derived from matching buyers and sellers as a business solutionrdquo
ldquoldquo
ALOYSIUS ARLANDOCEOSingEx Holdings Pte Ltd
W Throughout the interview the humble and pensive leader used the collective ldquowerdquo more often than ldquoIrdquo in his sentences When it comes to leadership and talent discussions Arlando expressed his passion for meeting people from all walks of life He ensures his team is a good mix of background and professional attributes His team is important to him
ldquoWe respect our teamrsquos personal moments of needs whether it is new working mothers or one who becomes a carer for the family As human beings if we can take care of our family needs we have won half a battle (in life)rdquo
Arlando keeps his team engaged through no-strings-attached coaching and transparent communication With a big smile and coy laughter Arlando defined the importance of transparency by saying that he graciously obliged when his team asked him to smile more frequently
EVENTS CREATED BY SINGEX
$$$ CONVERSION
KEY INDICATORS OF SUCCESSszlig Client feedback on successful connectionsszlig No of deals and business converted
szlig WasteMET Asia 2012 amp 2014szlig Last Mile Fulfilment Asia March 2015szlig RehabTech Asia March 2015szlig Internet of Things Asia 2014 amp April 2015szlig Radiology Asia May 2015szlig WasteMet China July 2015szlig Green UrbanscapeAsia 2013 amp November 2015
szlig RSA Conference Asia Pacific amp Japan 2013 2014 amp July 2015
szlig International Conference on Sustainable Development 2013
szlig ASEAN Business and Investment Summit 2014
NEW-TO-MARKET EVENTS
MANAGED EVENTS
617 BUSINESS CONNECTIONS made at the inaugural Last Mile
Fulfilment Asia 2015 in March 2015
403 SUCCESSFUL MEETINGS conducted at the exhibition floor
S$122 million worth of deals generated from inaugural Greenurbanscape Asia 2013
4648 Delve Into Singapore SingExindd 48 24515 1143 am
49JUNE-JULY 2015
Quay Room
CITY ESCAPEA RECENT STAYCATION AT
PARK REGIS SINGAPORE SHOWS THE POSSIBILITY OF GIVING YOURSELF OR YOUR MOST DESERVING
EMPLOYEES A BREAK EVEN IN THE MOST BUSTLING
PLACES IN A CITYWORDS GINA SIN
Just a stonersquos throw from one of the most vibrant entertainment scenes along a historical riverside known as Clarke Quay the 202-room Park Regis Singapore would do well for business retreats
Surrounded by lush greenery Park Regis Singapore was first opened in 2010 and has recently completed a SGD3 million (USD22 million) facelift that saw the reception move from the ground floor to the third a new all-day dining FampB venue upgrades on bed items and a complete makeover of the lobby meeting room and rooftop bar
Stretch the lethargy away in the morning with a poolside yoga class where a refreshing waterfall cascades into the 25-metre-deep pool Then
refuel with a power-packed breakfast at Twenty3 Drink amp Dine with the wide variety from its buffet selection
Clarke Quay may be popular for its nightlife but there are also lots to explore such as the numerous hipster cafeacutes bars and restaurants within the vicinity Hotel guests get 10 percent off their bills of participating food and beverage outlets by presenting their room cards
Visit the Asian Civilisations Museum located close by or attempt the adrenalin-pumping G-Max Reverse Bungy along the riverside Choose to
Singapore River Cruise
dine in one of the restaurants or head back to the hotelrsquos Royal Pavilion for their signature Cantonese dishes such as the Royal Smoked Duck and the Wok-fried Mashed Fish Noodle with Lobster
Sign up for one of Park Regisrsquo cocktail classes as a team-building activity for up to 10 guests by June 2015 or conclude meetings with a sunset cruise disembarking from the quayside Watch as the sun sets and the neon lights of Boat Quay and Clarke come to life Spot landmarks and bridges such as the Raffles landing site the Merlion and the Cavenagh and Coleman bridges End the day with more cocktails at Revive the hotelrsquos rooftop bar that is not opened to public until the fourth quarter of 2015 It can be hired for intimate cocktail events of up to 50 guests with outsourced furniture
An incentive package featuring some of the activities mentioned above is available for corporate group bookings until the end of the year
49 Delve Into Singapore Park Regisindd 49 24515 1144 am
Hongkong
26 - 27 August | Grand Hyatt Hong Kong
50 ACTE ADindd 50 13515 823 pm
CMY
51 Pacific Worldc ADindd 51 13515 752 pm
Twice the percentage of Buyers than in 2013 expect to conduct business valued at over
1million
The 23rd ITampCMA and 18th CTW Asia-Pacific
29 Sep ndash 1 Oct 2015Bangkok Convention Centre at CentralWorld
Bangkok Thailand
Incorporating Luxury Travel
Exhibitors amp Sponsors Corporate Travel ManagersConference DelegatesMedia | Corporate Travel
Exhibitors | MICE amp Luxury TravelBuyers | MICE amp Luxury Travel | Association Professionals amp ExecutivesMedia | MICE amp Luxury Travel
wwwcorporatetravelworldcomapacwwwitcmacom
Look At What We Achieved In 2014
Over 2500 MICE and Corporate Travel professionals including association executives and luxury travel buyers from 55 international territories
84 of Exhibitors expect to receive orders within a year
40 of Buyers confirmed procurement on-site with Exhibitors
Host CountryOrganised By Supported By
gtURXP[ltTSXP
4]S^abX]VP]SBd__^acX]V0bb^RXPcX^]b
Industry PartnergtURXP[0Xa[X]T gtURXP[ET]dT lt^Q[XT0__Pac]Ta
ltTSXP0U[XPcTb
Very impressed with the overall organisation quality of buyers and
remarkable welcome reception euromic Belgium
Exhibitor | Christophe Verstraete Executive Director
Great avenue to obtain research information from diverse regions and
destinations Association of the Polish Media Poland
Media | Robert Pawelek Journalist
I got to renew or discuss contracts and build new relations Panorama-Medica Group Co Ltd Thailand Buyer | Katherina E Lempert-Dober Chairwoman
The discussion session was a good sharing session for all my peers Gemalto Singapore Corporate Travel Manager | Jean Bey Senior Buyer - Asia
52 ITampCMA BKK ADindd 52 13515 806 pm
53JUNE-JULY 2015
THERErsquoS NOTHING LIKEAUSTRALIA
Produced by Business amp Tourism Publishing Asia Pte Ltd and Business Events Australia wwwbusinesseventsaustraliacom wwwbizeventsasiacom
53-68 Australia Supplementindd 53 24515 400 pm
54JUNE-JULY 2015
UNLOCKINGAUSTRALIArsquoSNEWEST TREASURE
The Adelaide Convention Centre welcomes the world to its new state-of-the-art facilities designed with the event plannersrsquo future requirements in mind It is surrounded by premier entertainment sporting and medical precincts and set on the cityrsquos revitalised waterfront district
Find out more about our brand new building at adelaidecccomau
53-68 Australia Supplementindd 54 24515 1145 am
55JUNE-JULY 2015
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56JUNE-JULY 2015
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57JUNE-JULY 2015
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58JUNE-JULY 2015
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59JUNE-JULY 2015
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60JUNE-JULY 2015
Discover a zoowithout fences
THERErsquoS NOTHING LIKE AUSTRALIA FOR YOUR NEXT BUSINESS EVENTPLAN NOW VISIT AUSTRALIACOMBUSINESSEVENTS
TAU0105_297x420_Zoo_V1indd 1 11052015 520 pm
53-68 Australia Supplementindd 60 24515 1145 am
61JUNE-JULY 2015
Discover a zoowithout fences
THERErsquoS NOTHING LIKE AUSTRALIA FOR YOUR NEXT BUSINESS EVENTPLAN NOW VISIT AUSTRALIACOMBUSINESSEVENTS
TAU0105_297x420_Zoo_V1indd 1 11052015 520 pm
53-68 Australia Supplementindd 61 24515 1146 am
62JUNE-JULY 2015
53-68 Australia Supplementindd 62 24515 404 pm
63JUNE-JULY 2015
AD
EXPERIENCE WORLD CLASS OPENING DECEMBER 2016
Artist impressions courtesy of Hassell + Populous and Darling Harbour Live
Introducing a new world class convention exhibition and
entertainment destination on Sydneyrsquos sparkling harbour
With an integrated design and best practice facilities you will
be within walking distance of Australiarsquos largest business district
financial centre and hub of thought leadership and innovation
ICCSYDNEYCOMSALESICCSYDNEYCOM +612 8297 7600
MANAGED BY AEG OGDEN
THEATRE EXHIBITION CONVENTION
53-68 Australia Supplementindd 63 24515 1146 am
64JUNE-JULY 2015
53-68 Australia Supplementindd 64 24515 404 pm
65JUNE-JULY 2015
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66JUNE-JULY 2015
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67JUNE-JULY 2015
E X P E R I E N C E U N F O R G E T T A B L E E V E N T S
S Y D N E Y rsquo S M O S T U N I Q U E V E N U E
A U S T R A L I A NT E C H N O L O G Y P A R K
CONFERENCES I EXHIBIT IONS I CORPORATE MEET INGS
TRAINING I FASHION I PRODUCT LAUNCHES
AND MUCH MORE
salesatpcomauPh +61 2 9209 4220wwwatpcomau2 Locomotive StreetEveleigh 2015
53-68 Australia Supplementindd 67 24515 405 pm
68JUNE-JULY 2015
AD
Contentindd 5 261114 1051 am53-68 Australia Supplementindd 68 24515 1146 am
69JUNE-JULY 2015
Engage
From April 30 to May 10 a total of 235 million visitors ndash including 153000 international attendees ndash took part in 200 events conducted throughout host venue Coex from culture exhibitions and conventions to promotions performances and even a beer festival all of which served as an effective marketing platform for the clusterrsquos stakeholders
Among the major events Asiamania a multi-nation business and cultural trade show running from April 30 to May 3 included promotional booths from Korea Japan China and Russia each exhibiting various cultural assets from across the region Contributing to the local MICE presence was the Seoul Tourism Organization whose promotional stand was modeled after
C-FESTIVAL IN SEOUL DRAWS
GLOBAL AUDIENCETHE INAUGURAL
ldquoC-FESTIVALrdquo PROMOTED THE
CAPABILITIES OF A NEWLY-FORMED
GANGNAM-BASED ldquoMICE CLUSTERrdquo
OF EVENT VENUES SHOPPING AND
ENTERTAINMENT PROVIDERS
Seoulrsquos ancient city walls while the Korea Tourism Organization stand introduced visitors to other national destinations Other key events included a ldquoCulture Techrdquo fair and a ldquoCreative Urdquo exhibition zone The festival was organised by the World Trade Center Seoul MICE Cluster Committee
Created to increase competitiveness and allow for joint marketing strategies among members the MICE Cluster initiative unites 13 major companies involved in the business events community including and surrounding Coex which along with the nearby Korea World Trade Center was recently designated a ldquoSpecial MICE Tourist Zonerdquo by local government agencies Members also include business hotels department stores entertainment complexes PCOs and more such as Korean entertainment agency SM Entertainment which appointed K-pop stars EXO as official C-Festival ambassadors
In addition to the festivalrsquos promotional benefits for its members the ROI across 11 days also demonstrated the effectiveness of the event The Coex Seven Luck Casino a foreigners-only
venue for example saw a 401 percent increase in custom compared with the same period in 2014 while the five-star Grand InterContinental Seoul Parnas ndash also part of the complex ndash saw a 209 percent increase in room occupancy over the same comparative duration
ldquoThrough our first C-Festival we were able to see both new growth and the take-off of the MICE industry which is still a new industry for Seoulrdquo said Coex president and CEO Byun Bokyung He went on to affirm his commitment to ldquocontinue building and showcasing diverse content in order for the Korea World Trade Center to become the centre of the MICE industryrdquo
Stephen Kwak an assistant manager at the Seoul Tourism Organization agreed with the growth potential of the C-Festival in the coming years saying ldquoIt helped Seoul by emphasising various tourist attractions that MICE delegates would enjoy visiting during their stayrdquo With the weekend proving the most popular for Asiamania Kwak said that feedback for the Seoul booth was positive with visitors remarking that it ldquowell-represented the cityrsquos diverse offeringsrdquo
Love Heart Project
WORDS BEN JORDAN
69 Engage Coexindd 69 24515 1149 am
70JUNE-JULY 2015
Engage
With many UNESCO-heritage listed sites and venues in the world to choose from one group chose the much revered West Lake in Hangzhou as the centrepiece for an event Some 90 guests from Canadarsquos York House School travelled to the picturesque destination for a cultural trip planned around a golf tournament
The guests arrived at Hangzhou Sofitel Westlake Hotel on the first day What awaited them was a lavish welcome cocktail and gala dinner set up at the Sky Garden with views of West Lake as its background
The next day was where the program truly began Guests were divided into two groups ndash the Golf group and Parents-Child group ndash according to what guests preferred The group for golf headed for a friendly tournament at Fuchun Resort Golf Club while the other enjoyed a spa session and a tea tasting ceremony The children spent time at Zoo Coffee a creative club located in a shopping mall where its unique set-up resembled a quiet forest wonderland with a myriad of wild animals
Guests then went for a boat ride over West Lake and watched a large landscape live performance created by three renowned directors ndash Zhang
WEST LAKE STORY
A TRIP PLANNED AROUND HANGZHOUrsquoS REVERED WEST LAKE TELLS OF THE DESTINATIONrsquoS RICH
CULTURE AND SCENIC STORIES
Yi Mou Wang Chao Ge and Fan Yue Guests visited the largest isle in West Lake which is called ldquoThree Pools Mirroring the Moonrdquo and covers an area of 6000 square metres The shadow of the isle the elegant garden and the scenic beauty combined makes the isle one of the top 10 West Lake attractions particularly popular during the Mid-Autumn Festival
The group also visited the ancient He Fang Street which has a profound history Consisting of the historical commercial civil and architectural culture of Hangzhou it is the best place
to get acquainted with the destination Groups also enjoyed the ldquoSong Cheng Eternal Loverdquo drama which is known as one of the more acclaimed shows in the world The performance describes the hardship of Liang Zhu ancients the magnificence of Song Palace the fierce battle of Yue Gu Jun the song of Liang Shan Bo and Zhu Ying Tai and the song of the white snake and Xu Xian These stories are told through a spectacular display of sound light and stage effects
70JUNE-JULY 2015
Sofitel Hangzhou Westlake Hotel
Golf tournament
70 Engage Hangzhouindd 70 24515 1149 am
71JUNE-JULY 2015
Engage
Aprilrsquos Wine Down Wednesday organised by ACI HR Solutions and Biz Events Asia gave guests the privilege of a first look at the new Club Lounge at Hotel
Jen Tanglin Singapore (formerly known as Traderrsquos Hotel at Cuscaden Road) Over 90 professionals from
the MICE travel tourism and hospitality sectors networked over drinks and a buffet spread with an
impressive display of sweet treats Guests also had the chance to look at guest rooms on the newly revamped
Club Floor The event was sponsored by Hotel Jen Tanglin Singapore and duetto
HAPPY SNAPS
FROM WINE DOWN
WEDNESDAY
71 Engage Hotel Jen WDWindd 71 24515 1149 am
72JUNE-JULY 2015
ćľŅǴŭƀ뼷āĶɽĄŗۍĉדĀϝĀŞ뼵ϾĀЌѠͱກĀěɁǟħކՠĀǚ뼶ĔȏϝĀŞ뼵ЌѠŠěɁǨͳȩĀĄqಌϾr뼷খأćӃɯӍЌѠ˖Ӫˡġ뼷ĉĶǨɶᅆŠڥĀďĄಌϾĀǃɩ뼷ƦϿĠě֏˺ॎӃɯģĝćĞƶѲʑħϢеǙҜಌϾɆԥ뼶ȁˤ뼷ĔĂʿāĶјǭŗqಌϾrǟħ٧Āǂʚ뼶
ľŅǴċʃ뼷āĶćĂȏοȢКɁʸˋˡʭĀʗˡĉՂNjȒŠğʑ뼷ɝŴĶƧħqಌϾrĪǭػ쨵ĖqಌϾrĴ뼷ƣźŴĶԒĞĖƇĬ쨵뼶ӗęĠĀĉĀƫĄ쨰qಌϾrźŴĶԒĞĖŕķ౯ĀЌѠŠԚċЌѠȞײ뼶ȆƻɝӍqۈिrǟħĂċŞҠƣźŴĶԒĞĖƇĬĴ뼷āĶǨīĖĀĄ쨰NJ뼵Ġʻ뼵Ljǥ뼵ݶиĀʇҌŠȱਢɁ뼶
ឧࡢ뼷ભȘʆĉˍĂĀۈिȢćᎴŐ뼷Ʀďě֏ˡĎĸ뼷ۈिŞҠஅƧĂԿԵĈवƺĀęኧ뼷ڇۃŎƼЍĀԄӪӃɯĉՂǡϰ뼶āĶȠƱ뼷ĔĂԿęĀ
ኧďĄࡒĀNJ뼶ȁˤ뼷āĶјǭŗလिNJۈǟħĔĂʿĀǚǦ뼷ŗĸdžفĀƄਬƺ뼶လف˧ǘdž뼷χƎǢĈԣŭĀ뼷ĄġŚŕƳĀهƞ뼷ԵĈqġŚσفƥيrĀݔ؆뼶அƧƜƚॸćॸĂɁƜƚĂƟ뼷фĘĀလفӲ˴ƄΡȸĠɹ뼵śĠɹ૨뼷ĝđħфĪҍ۵ӲĂśȥſƄᐻĀσ뼶ƄΡۈिŞҠƧƍͳ뼷ƄΡȺໆѲĈĠĬϵɘ뼷ۈि˧ăěģăˆϚȺNJĀ뼶
ćĔċˊʃ၅٧ƀ뼷źāĶĎĂŐΥҨqಌϾrĔċӛʚ뼷ĞĂĞǨͳȩĀĖЪĄƇĬ쨵Ⱥǰ뼷ಌϾ˄ăĂǭđᔐ쨱ಌϾģăĂǭ୨ăĻӍ뼶ŮđāĶҕċԳʇĞĂĞ뼷ȺǰāĶƲĐĝŀƜćಌϾƥġ쨰NJ뼵Ĵǎ뼵Ծ뼵ϔϙŠ뼷ĔĂȏŢāĎĸďĄಌϾ뼶ůķƜćȆĪ뼷ƓěŀƜġĀŇƂ뼷ŕȶđĀĄģđΓīΰĢŹ뼶ڒ
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72JUNE-JULY 2015
72 Chinese Editorial Lettersindd 72 24515 1150 am
73JUNE-JULY 2015
73MAY 2015
ƼЍ˗ՅЌѠ˥ʿಌϾЌѠˡϘċȞײʗ२ĉƯ뼷ħಌϾЌѠǭąƼĤĀԶѤ뼷ģǞơըdž˽ȞײŢƍͳಌϾӃDŽĀăגɸɾ뼶˗ՅЌѠ२ĉƯȜƍͳѲʹȉಌϾժΆʪʸćĂŐ뼷ƯʭѲʹҺʓа뼷ɡӴĀԜӍࠒΙĀ˝ՊƑħϭދ뼶ȮύNjęϙѲʹ+CEQDWEEKѲʹ˄ύʕᘶƋʕǟĀĻːࢬѱΙǝ뼷ĖƋʕďĀՒŞጣ뼷ǞĖƬԐԵ뼷ఁบጣ뼷৯χƯغĉ˴˖뼷ƲĂċժΆĝɩĖߙϜߝ뼶
ć˗ՅЌѠ२ĉƯĘ뼷ȜĈʈʞɩľߙϜাۋĀƯغĉ˴ΏDŽ˖Ӫ뼷ȺġಗĂǩDŽ؈ǂೀ뼵Ăǩೀ뼵Ăǩ˗Յਓĉ˴뼷ŗӍĂǩƼЍਓϢ˖Ӫǀȗ뼷ŴĶȜࡄħਓϢĘԭċȡĀ˖Ӫ뼶źƲʞऒĀਓϢʠߔಌϾӃDŽĀχ₈Ƭʇ뼶
ĤȀะɸľʞĎĢſŚʘ뼵96뼵չՍȓѣ뼵ՍၽݭDŽ뼵ଔӘݭDŽŠײĀӅśଋąύݔƬЌѠמćĤȀะऄЌѠঢ়ډЌťࢨƬЌѠݔDŽĀмȞॏě뼶ćॏěĘ뼷ڏˡߊͳȩˋśଋਓॏ˽מćƼЍĀŕĤмˡ뼶5ampŚܕߝĈՃȓѣ쨞ĤȀะ쨟ɽઠKUCڱӍěجƖҠӍūǕ쨣Ӄɯ뼵ƱůۈGGJCPԶФ뼷ˤơƜƚħęŝՇҜąĂċĻŗःˤιȸ뼵จęĉȱͶŠąݔƬЌѠŕĤƚяĀĂċݘČƯě뼶
73JUNE-JULY 2015
ɾϒǛТঢ়ЌѠמġŕęĀΪӃࢰȞײǛĎӽȜɘɾϒ⏜ࠑ뼶٩ʹćŭũˡ뼷⏜ࠑǛĎӽʇҌȜшĈǎϢӭ뼷˄ѲĈǚϗᤂːƶМĀěڱӍƜƚɁŞ뼷ಗƪċၰěढ़Šċěڱढ़뼶ˤơş֏ϝĄҬŅŭǛТঢ়ЌѠמȉ1TKGPVCN5GC8KNNCUCPFQVGNQORCP[VFڑ፴ৗڱćǘ⏜ࠑũѲ˟ȷǛĎӽЌѠŗĎĀԨĂċϝ뼶
क़Ś쨞OCTCӘЌѠӍʇҌ҈ثQVGNU4GUQTVU쨟ǘඳୌसӘራҠũѲĀ҈ثӘЌѠ쨞OCTC$CPIMQM쨟ć˥ūڏDŽąοȢКĀũˡ౯К뼶҈ثӘЌѠѲĈǎϢӭ뼵Ăċঢ়ډƄ˪േ౸뼵ĂŝʞǘljڝĀЌť뼵ĂċĐɒذƬʇħМƬĀƄჾКၰěढ़뼷ŗӍƪċĠβĨढ़뼶ĠβĨढ़ĀʋύරඌغŪ뼷ĻźӖĀĢƔʾϞɌʭ뼶ب
73 Chinese Sound Bitesindd 73 24515 430 pm
74JUNE-JULY 2015
ŊĈĉĻŗΞĘʄĄĂǝƄՃĻĨ뼵ĠĠӴĀŚęĝ뼶ȺۍĉדĀटĐę뼵ᇱЉĀΝբŠƍͳĀ϶ᇫሊş֏ĀŀƚໆѲȢĄġŚǀ뼶ȮϾĀʁĤҠ뼵ăߟĀĤĐŞઝǒҠĖōǩĀʋභ뼷ĘʄƄĴƄăćᄏƜƺŠŀƯ뼶
ĘʄĨŪħġŚě֏ˡĀȶ뼷פą؈ŠӃɯٲŢ˺ॎӃɯˡӪĀڇŠ؈ॸဩ뼷ԨĂĈϙʲɫĄˬιʘĀşТ뼷ȺˢϞవȘʆęΝ뼶ăΡǷȮċŚŝǝΝśşǡϰĘʄ뼷ĝĨڨǷŗŕŨĀĴǎĖТ뼶ĘʄӃɯٲŚӃɯਇɘǥːϵŀȩФ뼷ύǘĈŎԭħϔϙĀιʘ뼷ĘʄƲŭĝڇۃąƞęՏŚěڱӍ֏זĖĔƀڏDŽ뼷Ȇġďಗą(QTOWNCวݭġŚę˺ظ뼵ցЍ҈뼷ŗӍɩᕹϝĀĘʄŚĴظঌєŠĘʄŚǗΆ뼶
ϝĀŞϯȗȓѣӍƜƚॸȓѣXGPVU6TCXGNUKCƼЍჼƂɽǀȗCZCPVCUWYCPćă΅ǡŗ+ɮŝĀǻśଋąćĘʄڏDŽĀŚě˺Ӄɯűזě쨞+6JKPC쨟뼶Ŵćˈɩ$KXGPVUۈिਲ਼ɝĴȩФ뼷ĘʄćĔŭƀşŀąňęĀȻ뼷ƦؼĝĄŎᇫሊĀƶˋş֏뼶
qŢǘěغڱĎĸ뼷ĘʄĻĸԵĂНĈϙʲɫ뼷ƦؼąƄՃĻĨ뼶פąЌѠƥʋ뼷ĘʄŃĈňĠăǜՏĀɁŞŗӍԵĈȆŞɡĀբžŴĶ˝Պ뼶r
ěڱɁŞҤćĘʄĘʄшĈϿĠęՏě֏Ɂࢰ뼶ĘʄĤŚűז֏ƺĀŚڇۃġķďĄȺġĂċŕԵזӍƜƚɁࢰ뼷ƦؼģĄĠŭĎŚޱǫʕˡѩŞ뼶ĘʄȘűě֏ġķģĄڏěĀז֏ԨĂċډĀŚě֏ɁŞ뼷ƑĄڏѩĂȸ֏ěƂĀχџ˝Պ뼶ԨĂċџলĀɁŞĄĘʄŚěڱġķ뼶ĔċŗڏѩęՏŚěڱ뼵ԄӪΡƦʄʭʋĀěڱġķŞހŝݖઽͲġķ뼷ʁƶdž
Ęʄě֏ˡLjϋ˓ஸ
Ǘ˸뼷ȉʋභоŚӚ౨եȠʫ뼷ιʘѲƶϔŨຂ뼷ŞȗʞīĐћয뼶ěڱġķшĈĂċǚϗːƶМ뼷ĻગĉĀƄჾՏၰěढ़ŠċęŇăDž뼵ɧϜᰋࡊĀĠβĨěڱढ़뼷ߴĈŕϵɘĀƬڐͶՕӍǜཥѲ뼶ˤʋ뼷ěڱġķʭģѲɪĀʁƶեęЌѠ뼷шĈǎբҍϾϢӭ뼷ѲӍěڱԜӝ˖ӪमƼ뼷ĻӖՏĀěڱŠƜƚ뼶qrƼЍΡ뼵2ʠĉěӍͶԉěڱ뼵ljۈिş֏ݭDŽŭěŗӍġŚŭĘʄȘűěũDZȐၰĝćĔƀڏDŽ뼷˄ɩĖƶ뼶
ĘʄŕĤɁࢰ숯숯Śŝě֏ġķ쩑ӅNJǩ؆ħ0CVKQPCNZJKDKVKQPCPF
QPXGPVKQPGPVGT쨞5JCPIJCK쨟뼷Һ؆q0쨞5JCPIJCK쨟r쩓Āśƍ뼷ȜźϿĠۈƖŞҠĀതڌŢƋᓮƔ˫ɡ뼶Śŝě֏ġķύŚŝԄӪˌŠĘʄ؈ʸǟդӚ뼷ɽӚ౨ǚϗħоːƶМ뼷؆Șʆƥŕ뼶ě֏ġķшĈоːƶМĀبʭ֏ɁŠоːƶМĀبʋ֏Ɂ뼶بʭ֏ɁಗċęՏ֏ढ़Šċ٣ܪևŇĀ֏ढ़뼶ƲĂċęՏ֏ढ़ĀǚϗħːƶМ뼷ևŇĀ֏ढ़קːƶМ뼷խǫߴĻˢТ֏ढ़뼶ˤʋ뼷Śŝě֏ġķģѲĈċęŇăDžĀěڱढ़뼷ĻગĂχƁԮĉăDž뼶ǟħϝǡȘʆĘǚϗŕę뼵njːŕƬĀě֏ෞʸɆϝ뼷Śŝě֏ġķנמˀ뼵ઝǒ뼵Ԑߺ뼵ǘĂɆ뼷ŃѲĈѩȓ뼵Ԅˡġķ뼵ɪЌѠDžѲ뼶
Ĉqʁƶแrƥ؆ĀĘʄŗȺযĀęڇۃĀӃɯѺ۷ࡒNJЪጠŗӍՏĀŚě֏ƜƚǡĎڏѩ뼶
ǚтƂ
NJ졿ఫ
74-75 Chinese Cover Storyindd 74 24515 1150 am
75JUNE-JULY 2015
qύǘĈŎԭħϔϙĀιʘ뼷ĘʄƲŭĝڇۃąƞęՏŚěڱӍ֏זĖĔƀڏDŽ뼶r
ːĘʄӃɯٲŚӃɯਇɘǥ
ȞЌѠ뼶ĔŝЌѠŮĈǎϢӭ뼷Ӛ౨ǕǻύĂƁڝƬĀūǕݱɽˌ쨞Ӛǘŭͳ쨟ǨϐӚƦŪ뼶
ĻગĠǩਓϢ뼷ƦؼшĈۍĉٵґĀƬסĐɒذŠʕђĀϜٲ뼷ґʸˈƞՏĀƜƚ뼶ĀѲʹĄǘŗǡΟǼĀϜٲϐҜȥŪ뼷ƧȺŒŞ΄ąˈľŅȉλĎĀȗЯ뼷ŐଟĀŬǰƅ뼶
ԨĂċກĀɁŞקĄк˟뼶к˟ĄĂċמඵӭŠЌťǘĂɆĀ२ĉě˴உǒˌ뼷ŞƳĘʄĀġķŞь뼷ĄĂċʗŦȏˣߜĂċћ뼵뼵ΜĀˬǎ뼶ƜƚॸĻŗಶůĔƀĀˬǎǟħƜƚɁŞ뼷ŕґʸăɸľĉĀƜƚ뼶
ӃɯѺ۷ࡒĘʄшĈযĀ˥ͳΝNJЪጠŠ۵ĠΦࡡ뼷եϒĀՕNJȉŞĤɭɌĀĠƟNJȠઽʸ뼷ŪąĈĀʄ৫NJ뼶ʋභоŚӚ౨űז쨱ĈŎɸľŭĀġŚԽڄӚ౨ȉѲʹɧϜĀԽŠdžͳ΅ăෲĀΝᴂዣχƎঞĄȘʆɯϢĖĘʄĴĀκɯƥŞ뼶ʞǘᐤҠŠ༽ҠĈŎĀࡊŚĀƳߋӭӚ౨뼶ĔȏբžĝĄ˺ॎӃɯͱƜƚǡӍƜƚŶĀŕމŅ뼶
ͻĘʄŮĈŒѧǫԘĀեϒᆶŝԳŠƬďĻˢТĀसӆŠിӆĝĄڏѩě˺ӃɯĴăĻǸľĀӗމƥŞ뼶
ĤNjƄՃĘʄшĈϿĠڏѩęՏŚ֏זŠěڱĀɁŞ뼷Ʀ۵ĠĀϾӍԄӪЌѠģĝшĈϵɘ뼵मĀʗˡěڱѲ뼶ƜƚॸĞߜˣο˩ܪĀɁŞ뼷ĘʄȜĄĆĀŕՊ뼶˝މ
ƜƚॸăҨছ˝Պć06ĘʄڏѩĂɁϜЬƬݔĀ৫Ţ뼶ĔŝΪφĠŭષ۵ĠDŽˡę˺ĀஉǒˌȜ२ĉěǨ뼵ډԐढ़뼵Ќኃ뼵ঢ়ډфŠஉǒˌʪʸħĂɆ뼷ħƲĂʞĎਓǙҜǡǨλĈĀ৫ŢɆԥ뼶உǒˌԵĈĻગĉνӐКٮЌ৫Ţ뼷ͱĉၰěКĀˬǎ뼶ǩŚĀԐढ़ǂೀ)TCPV$TWPUGFGPŃĻħƜƚʔǻǭ˱뼷ŗӖਓϢĀˍ뼶06ĘʄɆƍĀĄћĂƄȕĀȞʞ뼵ՇҜƺŠџݔ뼷ŕґʸ
ćĔƀڏDŽĤмȞşҘě뼵Ĵল뼵ƜƚŶ৫ŢŗӍΡě뼶ǨŗŚōǩȞײƧʑӘϙ뼵ı҈뼵KOO[JQQ뼵ᅱᅧ뼵วѩŴĶĀƜƚ뼶ڏŠɲϜϙĝ˝ՊćĔƀݭ
АҔćĘʄϒʋභƳΟǼĤܪҠʭ뼷๗ŭĘʄȘűڏѩŞĀnjĴѲʹ
74-75 Chinese Cover Storyindd 75 24515 1151 am
76JUNE-JULY 2015
ТŪιͲĔٯĄƦͲȒĀƂ뼷ĻĄۍĉדኁĀĄЌѠӍӃɯ˖ӪˡĀߊӿϰϰఆĨƚȡ뼷ŊĨӍĴŢϢеɘDŽڥɘ뼶뺭
ćǗŔɫ뼵55뼵ȖŠ)EJCVDžǗŔʘԭħşТĀƎĐ뼷ĉȉĉƥǎĀˈਜঞĄӚӐŠάȱͶŕȶđĀƶК뼶Ţǘߊĉ˴Ďĸ뼷ĈąĔȏǗŔʘĀৗՎ뼷ŢϢеɘDŽɘďȻīΜƦͲڏ뼶Ļ뼷ďϝǡĀŰߧƦҶ뼷ЌѠӍӃɯ˖ӪˡĀߊӿڥఆĨƚȡ뼷ŊĨӍĴŢϢеɘDŽٯɘ뼶뺭뺭
२ĉϢе˖ӪĄࢨˡŪβĀȱਢ뼷ਯȺĄćЌѠ˖Ӫˡ뼶ĂŝśɡĀЌѠκΓīƧźĢŹǜതڌŢƋҠŒũĎ뼷ąĢŹŠതćɳ뼷ĈĠɹ쨵ňĠĴȊ뼷ࡍהŢƋĀڌćϢе˖ӪĔċցΆĘ뼷ЌѠߊӿТăĖЌѠćܦΰɌʐਓϢŦƟĀnjː뼶
ͱϿߊĉ˴ˆ˽ɝĂɝĢŹĔċɝʚ쨰ϢеěǂƚȜŀNjιƈāĀʅȁĄƇĬ쨵ȺǰďĄǥʿĀӷݦȱͶŠϢеĀฑࡄʇ뼶ĂҶŗકƥ뼷ЌѠߊӿƙĀĄqӚӐȱͶrĀŀNj뼷ƦăĄڙᆃĀˈ˱뼶
ljĂċߩղϰϰĄŕՋĀ뼶ƜƚغͱϿĄȁħԚċЌѠȞײ뼵ЌѠĀŞžͱȁЌѠǔɘDŽջĤDžʅȁŢԚĂŝЌѠмŀ뼷ȚЌѠߊӿĈޡȉĔǩದćϢеԒͶ뼷ũ˧ȉŴĶӚӐʸǟȱͶ뼶ȚНʥ쨰ăĻŮʘľǗŔɫͱҽƱĎȉϢеӚӐʸǟȱͶ뼶
ſŚʘěڱȉƜƚŭƼЍěڱ٩ԏ뼷ۈिȜҬφڇʠԄӪӃɯɁ뼷ƦԄӪƜƚȜભŕęˌŒ뼶ȁˤ뼷ĞđćതڌպݰĀě֏ˡġŒĂᤋ뼷ЌѠďκӚӐĂжƬΙ뼵ƬвĀߊӿ뼶
ӍĴŢϢеɘDŽɘĄȌīϢеŕĈвĀƶʑ뼶эɘăȚȩФߊĉ˴ŢϢеŠĔඐŀNjĀȶ˸뼷ģĄƬߊĨƺĀƶʑ뼶ĴǎĄȱਢ뼶ȮŕŶĂơȉϢеԒͶĖĪĂơĀɘăˆ˽ɸľċŇĴ뼶ŚʠϵϢеɆԥϯȗශઆȓѣ49QTNFYKFG˥ʿŢۈƖŞҠě֏ˡɘDŽąĂЬз뼷ʪưФĈĀದćϢеĈߊӿȉŴĶɘ쨱ˤʋ뼷ɸľĀߊĉ˴ΞħŮđŴĶιďΚȥŪӪ뼶ĔċƄࡢħۈƖҠĀߊˌǀȗژąܔѧ쨗
ȁˤ뼷ħąŕęՃʇŞƬߊƯě뼷˄ϢеɘĈвॼ뼷κƙĖŗĪڨǴž쨰s đĈࡄNjŠƱķ뼶ǚŢϢеđϭࡄ
Nj뼷ਯȺĄćƸĀľԘġ뼷ϢеňͲďĨƴśĆĄśǘŬķͱĄȩǚˆޚƦǢ뼶ǞĎ뼷ĈƱķƷĨϢеƱ˖뼷ĂϢеƱ˖뼷ĆŪβĀǴĢƔďƬ뼶߀
s ĠɝũǽКʚϝ뼷˄ɑϢеȀŗĸdž뼶ĔĄĂƞڇϢеϨȉƸĀƤƶʑ뼶ĻŗȮqħƇĬr뼵qƧڒr뼵qƇĬr뼵qɑĆffɑгār뼵qĆĀğʑƧrDžɝƶКũ˧뼶
s ĞѩʑdžɃϢеĀѢˆ뼶ϢеƫĆĀɝʚŶ뼷ăđŮĄӕҢćŦƀ뼷ɝȠȱĀɝʚ뼷ĔƟĆĈĻĨȌīϢеŊĈĞĖĀʋĀƱʜ뼷ģĻŗӚӐŐϢеŢĆĀƱķ뼶
s ыħϢеԵĈҲĀʋ˖Ӫ뼶ϔĄҺ˱ĀȅѮѲʹ˖ӪģӖ
ŗźϢеƴīĆňķ뼷ĨdžɃŴĶĀ뼷ȮƦźŴĶŢĆмŀČƗ뼶
s źϢеƢƅĆdžɃŴĶĀ뼶ěڱĉ˴ƼƔdžɃŴĶߊĝЏʫغĀ뼶ȁˤ뼷ժዓȴ뼷ăđǙᛃ뼷ģăđߣŎǟśѢˆ뼶ȮĆĀɝŠɽʪ뼷ϢеĨѿʓƢƅĆĄdžɃŴĶƥǡǨĸĀƸ뼷ƦؼģěźŴĶƴīĆňժķŠůķ뼶
ʘľȉϢеƥǎĀˈਜŠӍĴĀɘ뼷ăȚĻŗźĆŨэТŪιͲ뼷ƑȶđĀĄĻŗƬĆĀߊĨƺŠϢеĀƫǼ߀뼶
JTKUVKPG)COCTTCĄ49QTNFYKFGɽઠ뼶49QTNFYKFGĄĂؽƖҠۈŝŚʠϵĀϢеɆԥϯȗශઆȓѣ뼷шĈο˩ࡒĀě֏ǀԥ뼶˽ȓѣĪĀۈƖҠӿʗɠħϢеǭȉě֏ȠȱĀјƶ뼶٩ƢނŰ뼷ɑˢˈȉJTKUVKPGԒͶ뼶Ǘ쨰EJTKUVKPGICOCTTCNTCYQTNFYKFGEQO뺭
76JUNE-JULY 2015
qɘăȚȩФߊĉ˴ŢϢеŠĔඐŀNjĀȶ˸뼷ģĄƬߊĨƺĀƶʑ뼶ĴǎĄȱਢ뼶ȮŕŶĂơȉϢеԒͶĖĪĂơĀɘăˆ˽ɸľċ
ŇĴ뼶rCHRISTINE GAMARRA
LRA WorldwideɽઠؽƖҠۈ
ƢԺ
76 Chinese Knowledgeindd 76 24515 1153 am
IBC IBTM China ADindd 50 13515 833 pm
ಌϾ٧
7 Sabah Tourism Board ADindd 7 24515 1235 pm
12JUNE-JULY 2015
CoverStory
One cannot deny the prowess of Shanghai as a global city As a clear representation of Chinarsquos booming economy its impressive cityscape of skyscrapers and modern infrastructure presents a platform of boundless economic and business opportunities From the bustling Pudong district and the sleepless Xintiandi entertainment district to the renowned waterfront promenade Bund Shanghai is one of the most dynamic cities with no end to experiences
Shanghai continues to perform exceptionally in business events in huge part due to frequent and direct air accessibility from other major cities in the world According to Patrick Chen deputy director of Shanghai Municipal Tourism Administration this convenience makes it effortless for Shanghai to attract prominent events that see visitors pouring in from different parts of the world These include sporting events such as the Formula 1 UBS Chinese Grand Prix and Longines Global Champion Tour as well as the revered Shanghai Fashion Week and the Shanghai International Film Festival
Max Jantasuwan global managing director of destination management company and event company Events Travel Asia was recently in Shanghai earlier this year as a hosted buyer of ITampCM China a business events trade show that takes place each year as part of Shanghai Business Events Weekrsquos strong line-up of programmes Commenting on his experience he shared with Biz Events Asia that Shanghai has changed a lot in the past five years in a good way
SHANGHAI SURGES ONWORDS KRISTIE THONG
ldquoShanghai continues to offer a lot to event planners It is very accessible has opportunities for off-site events and has many local attractionsrdquo Jantasuwan said
ALL THE SPACE IN THE WORLDFrom the steadfast Shanghai New International Expo Center that has hosted the Motor Show for years to the Shanghai World EXPO Exhibition amp Convention Center situated in the city centre large-scale exhibition and convention venues are aplenty in Shanghai The Shanghai International
Convention Center is a venue that has attracted large-scale international conferences and business forums due to its integrated hospitality offering Situated in the heart of Shanghairsquos financial and trade zone Lujiazui and adjacent to the ironic Oriental Pearl TV Tower it offers a five-star hotel with 273 river-view rooms and suites on top of extensive event facilities With a total capacity of 3000 guests through a 4400 sq m pillar-less grand ballroom and 30 multi-functional conference halls it is no surprise the venue has attracted noteworthy events such as the Fortune Global Forum APEC Leadersrsquo Summit the 35th Asian Development
THE CHINESE CITY NAMED ldquoPARIS OF THE EASTrdquo CONTINUES TO ATTRACT BUSINESS EVENTS AS IT GROWS IN ECONOMIC STATURE AND PROMINENCE WHILE REMAINING TRUE TO CULTURE AND INNOVATION
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13JUNE-JULY 2015
Zhujiajiao ancient water town
Yuyuan Gardens
ldquoShanghai continues to offer a lot to event planners It is very accessible has opportunities for off-site events and
has many local attractionsrdquo
MAX JANTASUWANManaging DirectorEvents Travel Asia
Bank Council Annual Meeting and the welcome dinner of EXPO 2010
One of its newest venue additions may soon overshadow several competitors in the Asia Pacific market The National Exhibition and Convention Center (NECC) has already attracted much hype within both the domestic and international marketplace calling itself the worldrsquos largest exhibition venue Co-built by the Ministry of Commerce of China and the Shanghai Municipal Government NECC offers 500000 sq m of exhibition space with 400000 sq m indoors and 100000 sq m of outdoor display areas The indoor exhibition space includes 13 large exhibition halls each spanning 28800 sq m as well as three smaller 10000-sq m halls ndash all of which are directly accessible by freight carriers It also has over 60 meeting rooms of different sizes with seating capacities ranging from less than a hundred people to three thousand attendees each NECC is a multi-purpose facility offering more than exhibition and meeting facilities it is supported by a commercial centre three office buildings a five-star hotel conference services as well as international cuisine options and entertainment
OUT OF THE BOXShanghai has a healthy number of exhibition and convention venues and also a plethora of luxury and business hotels that offer impressive and well-utilised event facilities However event planners looking for the unconventional will not have their ideas stifled in Shanghai
Event planners can consider a space like M1NT which is a modern-day members club for classy clientele With a combined offering of a destination restaurant cocktail lounge bar roof terrace and night club it can host cocktail parties of up to 600 guests or
12-14 Cover Storyindd 13 24515 1134 am
14JUNE-JULY 2015
Shanghai Maglev Train Waterhouse Nanjing Road
On the Bund
sit-down dinners of 160 guests Event organisers can opt for food prepared by in-house M1NT chef Grant Brunseden M1NT has hosted and catered for a wide variety of events offering a chic touch to product launches fashion shows training and seminars and after-parties Some brands that have used M1NT for events include Ferrari Hermes Jimmy Choo Chopard UBS and Bvlgari
Situated east of Shanghairsquos old town is The Waterhouse at South Bund which consists of a 19-room boutique hotel and an event warehouse Located in the vicinity of the 2010 World Expo site and next to The Cool Docks cultural hotspot the venue has a disorienting yet refreshing design that charms planners in search of something out of the ordinary
The event venue is a pillar-less multi-purpose space converted from a former warehouse Evoking the buildingrsquos industrial roots the 743-sq m warehouse has a double-storey
ceiling and can be easily reconfigured to cater for all kinds of events and formats It can take up to 800 guests for cocktail parties or 500 guests for banquets
Anyone looking for an exclusive but sophisticated space in the heart of old Shanghai can consider Yong Fu Seventeen A members-only club housed in a private whiskey and cigars bar complete with parquet wooden flooring and comfortable green leather armchairs Yong Fu Seventeen can be hired for events of up to 100 guests with the choice of in-house or external caterers On other days it hosts regular whiskey and cigar tastings vertical wine tastings or oysters and champagne evenings
THE SHOW GOES ONWhile the merits are endless as a global city a metropolis that stays true to its roots is one that visitors return to time and again Shanghai retains its history and culture in landmarks such as the 400-year-old Yuyuan Garden the French Concession Region featuring old European buildings in Luwan and Xuhui and the renowned taoist Chenghuang Temple (also called Yi temple) This culture works as a hook for pre- or post-conference tours or incentive travel programmes Groups can visit medieval water towns such as Zhujiajiao located just 50 minutes away from the city centre by bus or take the maglev high-speed magnetic levitation train to Hangzhou or Suzhou
Oscar Cerezales chief operating officer of Asia Pacific for MCI weighs in
Shanghai has a combination of three pillars 1 It enhances relevant business exchange opportunities 2 It has a consolidated industry community 3 It has a leading positioning in market segments such as
finance real estate healthcare logistics and innovation
WHAT MAKES THE CITY OF SHANGHAI UNIQUE
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15 Hyatt Westin ADindd 15 19515 751 pm
16JUNE-JULY 2015
Mercato Starling
MERCATO Mercato is an Italian restaurant from three Michelin-starred Chef Jean-Georges Vongerichten Located on the sixth floor of Three on the Bund it boasts stylish rustic surrounds with reclaimed wood and warm leather tones exuding familiarity and a sensual feeling of comfort Looking out of the tall glass windows one will immediately feel directly in the heart of a vibrant city but away from the bustling crowds Famous for its seafood house-made pastas and wood-fired pizzas dishes are presented family style allowing for sharing and sampling a bit of everything Our personal favourite is the spicy salami ricotta cheese and broccolini pizza Mercato can also be booked for intimate dinner events with a separate function menu available
STARLINGStepping into Starling can feel like you are being teleported to Southeast Asia Just down the street from Four Seasons Hotel on Taixing Lu the pub evokes a colonial era through huge retro fans soft lighting and quaint birdcages If you are living in Southeast Asia and need some convincing to check out this joint let the cocktail menu wow you with its rum or gin-based concoctions that consist of spices and tropical flavours found in Southeast Asia One of the must-try cocktails is the spicy Tom Yum Colada made with coconut milk pineapple and lime juice The Pandan Collins and Roasted Pineapple Old-Fashioned are also some interesting options These drinks can be accompanied by familiar tastes such as laksa mango sticky rice or beef rendang ndash courtesy of Malaysian chef Brian Tan
TIAN ZI FANG (ॵŔᇇ)This artistic district is a labyrinth of alleys filled with cafes art galleries art deacutecor apartment blocks and craft stores within the area known as the French Concession Spend some time in some of the art galleries or take a stroll in the elegant French Concession itself ndash a 10 square-kilometre district with old residential buildings and heritage hotels and edifices
MAKE TIME COUNT IN SHANGHAIDO YOU HAVE SOME TIME TO SPARE OR A CHANCE TO MAKE USE OF CHINArsquoS 72-HOUR VISA FREE TRANSIT POLICY WE POINT OUT SOME INTERESTING FINDS IN THE GLOBAL CITY THAT MIGHT BE WORTH YOUR TIME
Tian Zi Fang
16JUNE-JULY 2015
16 Shanghai extendedindd 16 24515 1200 pm
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amp
0
lt
amp0
0lt
amplt
amp0lt
19-20 Sheraton ADindd 20 13515 857 pm
21 Macao Economic Services ADindd 21 13515 759 pm
22JUNE-JULY 2015
THE LUXURY
ISSUEWE LOOK AT
WHAT LUXURY
MEANS WHEN
GIVEN OUR OWN
INTERPRETATIONS
TheLuxuryIssue
WORDS EL KWANG
KRISTIE THONG
GINA SIN
22JUNE-JULY 2015
Itrsquos common knowledge that the
demand for upmarket or exclusive
experiences increases as Asia
becomes more affluent The growth
of economies see many corporate
companies rewarding high-achieving
employees in the form of top-notch
luxurious experiences And as a larger
and younger demographic worldwide
becomes richer products and services
work harder to find ways to attract
the elite in an increasingly saturated
market
Proving luxury incentive travel
continues to be in demand
Luxperience a three-day event that
aims to be the platform for luxury and
experiential travel in the Australasia
and Pacific region has seen continued
growth The success of the show has
prompted organisers to include a new
program within Luxperience tailored for
business events this year Event buyers
will be able to identify new opportunities
within the luxury travel industry for
incentives or exclusive events while
exhibitors will have a bigger platform
to provide innovative solutions for
meetings and events
Event planners specialising in luxury
experiences are now looking beyond
luxury products Clients are asking for
unique money-cannot-buy experiences
Many of us consider luxury to be in the
form of expensive items and exclusive
retreats while others believe it can
be the simpler intrinsic things in life
that are often overlooked However
we choose to define it one quote by
Karoline Huber of IWC Schaffhausen
(published by Boyden Global Executive
Search) sums it up well ldquoLuxury is
based on emotion and it is people who
create emotional differencesrdquo
22-33 Luxury Issueindd 22 24515 1137 am
23JUNE-JULY 2015
TheLuxuryIssue
OSAKA ndash
JAPANrsquoS SECOND
LARGEST CITYCurate a stellar city adventure in
Osaka and check the next residential
conference or incentive into the 160-
room St Regis Osaka Located on
Midosuji Avenue the Ginza of Osaka
where luxury international fashion
labels reside the purpose-built
five-year-old hotel is the epitome of
luxury Ease delegates into the hotel
with its signature afternoon tea or a
rejuvenating treatment in the Iridium
Spa featuring Sothys Paris
Witness the daily champagne ritual
held in the outdoor Zen garden adjacent
to the lobby on the 12th floor before
heading to The St Regis bar for a glass
of Shogun Mary the hotelrsquos concoction
of the Bloody Mary cocktailThe
THE LUXURY OF CULTURE BRINGING THE BEST OF TWO JAPANESE
LUXURY INCENTIVE CITIES THROUGH THE
CONDUIT OF CULTURAL EXPERIENCES
WORDS EL KWANG
welcome reception can either be held
in the 210 sq m Astor Ballroom or in
Italian restaurant La Veduta or French
bistro Rue drsquoOr Start the next day with
an official meeting agenda in the Astor
Ballroom which also has optional
breakout spaces in the four meeting
suites on the dedicated events floor
With its easy access team-building
activities are in abundance Visit the
190-year-old Kuromon Ichiba Market
for arguably one of the best Japanese
food and seafood in Osaka Another
fun activity for all ages is a visit to
the Momofuku Ando Instant Ramen
Museum where delegates get to
understand the history behind this
post-WWII invention try their hands at
making it and design their own ldquocup
noodlerdquo Those keen to learn more
about the Japanese culture can take a
private behind-the-scenes tour of the
Yamamoto Noh Theater built in 1921
Planners can have the option of having
performers hold coaching sessions
for delegates on the actual performing
stage The art form has been recognised
as a Japanese intangible heritage
in 2006
End the program in Kyoto with some of
the cityrsquos best retail shopping before
bringing delegates to Kyoto for more
cultural elements
The Astor Ballroom of The St Regis Osaka The Library Suite Meeting Room
ldquoAt both The St Regis Osaka and
Suiran The Luxury Collection
Kyoto we believe in assisting our
clients in curating memorable and
experiences that are unique to our
brands The Luxury Collection is
about travellers collecting local
and authentic experiences Let our
hotels be your guiderdquo
FAY-LINN YEOHBrand Director
The St Regis and The Luxury Collection Food amp
Beverage Marketing Asia Pacific
Starwood Hotels amp Resorts Worldwide Inc
23JUNE-JULY 2015
22-33 Luxury Issueindd 23 24515 1137 am
24JUNE-JULY 2015
Suiran a Luxury Collection Hotel Kyoto
HISTORIC KYOTOThere are many forms of relaxation and recovery in the world of luxurious experiences Some prefer retail therapy while others opt for a digital detox by staying in a luxury hotel or resort Embracing and experiencing the traditional Japanese culture and historic sites may reap benefits beyond soul searching Its cultural myths and spiritual integrity continue to distract global visitors from their day-to-day worries a true time out in Kyoto whilst stepping back in time
A 13-minute bullet train ride takes you from the buzzing city centre of Osaka to historic Kyoto the former capital of Japan for 1200 years According to the Kyoto Convention Bureau the ancient city is the cultural heart of Japan It has 17 UNESCO World Heritage Sites on a cityscape dominated by 2000 temples and shrines
SUIRAN A BRAND NEW BREATHING SPACE On the vibrant side of the Hozu River resides the brand new Suiran a Luxury Hotel Collection Kyoto As the first luxury collection hotel in Japan this hotel is perfect for exclusive management retreats or complete hotel book-outs Upon entering the main gates of the 39-room hotel a purposefully-laid footpath leads you on a tranquil trek through a Saryo Hassui cafeacute overlooking the river and misty Arashiyama hills and the hotelrsquos enchanting garden before bringing you to the hotel reception
Off the main reception desk is a 100-sq m Akane function room perfect for intimate welcome dinners of up to 48 guests Enjoy an authentic Geisha performance one of Japanrsquos indigenous wonders Unfulfilled meeting agendas or higher-level business planning can be carried out
in the unobtrusive meeting room or in the smaller 18-sq m Shogetsu room a less formal traditional Japanese setting that comes with its own bathroom and outdoor garden
The luxurious and spacious guest rooms were designed with traditional motifs such as the culturally significant cherry blossom hues in spring and the lush verdure in summer The carpet is a reflection of moonlight ripples on the Hozu River The superior rooms on the upper levels offer views overlooking the hotelrsquos foregrounds and its peaceful mountain and river surrounds whilst the ground floor Yuzunoha deluxe terraces consist of outdoor air baths (onsen) complete with retractable private screen doors for a soak under the healing sun
RECOVERY THROUGH THE ARASHIYAMA CULTURAL HUB The hotelrsquos concierge can assist in designing a customised menu in the hotelrsquos Kyo-Suiran restaurant (a restored building from its 1899 version) or an indigenous exploration of the Arashiyama village located near the hotel Engage the strength of the young and energetic team of ldquoJinrikishardquo which are beautifully-
24JUNE-JULY 2015
Sight-seeing on Jinrikisha
A dish from Kyo-Suiran Restaurant Authentic Geisha performance in Akane function room
22-33 Luxury Issueindd 24 24515 1137 am
25JUNE-JULY 2015
designed small two-wheeled rickshaws and embark on a tour of famous Kyoto landmarks surrounding the hotel Cross the Togetsu (crossing moon) Bridge and visit the Tenryu-ji Zen Temple established in 1339 by shogun Ashikaga Takauji in memory of Emperor Go-Daigo Existing buildings were restored to their closest originals after having gone through eight fires centred by a Zen garden displaying the balance of Yin (rocks) and Yang (water)
The hotel can work with the temple to organise activities such as meditation and hand-copying of sutras This is certainly a place to recharge and restore inner harmony after a productive conference in Osaka Equally wondrous is a Jinrikisha ride around the Arashiyama Bamboo Grove which is a popular site for photography The fresh air along with the staggering height and intense green hues of the bamboo makes one feel that all troubles will eventually come to an end
EXPLORING FURTHERVenture further into other parts of Kyoto Check out the must-see Fushimi Inari Taisha a Shinto shrine dedicated to the gods of rice and sake famous for its two-hour hiking path through the Senbon Torii shrine gates outlined by red overarching frames and fox
sculptures holding a key in the mouths for the rice granary
Head over to Gion district and let your imagination go back in time as your stroll through the alleys of old tea houses some of which are now converted into stylish restaurants and retail shops like Leica As Gion is known as the geisha district it is not uncommon to see Geiko (professional geisha) and Maiko (apprentice) throughout the day There is a large variety of retail shops selling Japanese incense tea and arts and crafts such as ldquokanzashirdquo an ornamental hairpin Rest your feet while indulging in an epicurean experience at the Shimogamo Saryo restaurant set in a
traditional Japanese house since 1856 Post-dinner head for some Japanese sake tasting at Machiya in Gion
BEFORE FAREWELLBid farewell to Kyoto on a high note by planning a series of cultural team-building activities with the Suiran hotelrsquos concierge Team members can embark on a traditional Kyoto sweet-making (Kyo-Gashi) activity conducted by 260-year-old family business Tawaraya Yoshitomi or try Ikebana the age-old Japanese art of flower arrangements End the team-building activities with a traditional tea ceremony and learn how to receive and appreciate a cup of tea in the hotel garden
Team bonding is a crucial component of incentive trips Asians culturally bond over meals Consider organising nightly supper sessions of Japanese Ramen where delegates get to try and compare ramen from different ramen shops Or drive a ldquobest ramen eatingrdquo photo competition through social media channels
RAMEN BONDING
Arashiyama Bamboo Grove
Traditional tea ceremony
25JUNE-JULY 2015
Kyo-Gashi making Sake tasting
Superior King Room at Suiran
22-33 Luxury Issueindd 25 24515 1138 am
26JUNE-JULY 2015
Do you believe there are moments when we can feel the physical halt of time Moments where the rush of everyday life and work commitments take a backseat giving in entirely to a view or feeling so mesmerising it overwhelms you Moments where personal problems cease to matter albeit for a brief moment for the magnitude of your problems feels insignificant in comparison
For me it took standing at the West end of Angkor in Siem Reap and taking in the view of Angkor Wat in its full glory A sharp intake of breath as I marvelled at the workmanship of the intricate Khmer architectural carvings on the walls and pillars constructed in a century that did not have the tools and technology we have today Like all tourists in Siem Reap visiting Angkor Wat was one of the first things on the list Leak the helpful guide assigned by DMC Asia Expeditions explained that Angkor Wat is only one of the many religious monuments in the Angkor area a huge archaeological park that spans 400 square kilometres It comprises a hefty number of remains of the different capitals of the Khmer Empire from the ninth to the 15th century Once a Hindu and later a
Buddhist temple Angkor Wat was built in the 12th century and remains as the only religious centre in the area
After emerging from an extensive brand transformation from micenet ASIA to Biz Events Asia that left us excited satisfied but mentally drained I jumped at the opportunity of visiting Siem Reap in Cambodia a place I knew close to nothing about Siem Reap may be an emerging destination but it is already filled with tourists due to its rich line of historic and religious artefacts The best jobs locals can have in Siem Reap are the ones directly fuelled by tourism ndash as tour guides and in hospitality The high proficiency of the English language spoken everywhere is also a true sign of a thriving tourist destination in Southeast Asia
TheLuxuryIssue
THE LUXURY OF TIME
RETRIEVE LOST TIME AND ALLOW FOR TRUE INCENTIVE CONNECTIONS
THROUGH THE HISTORICAL BEAUTY OF SIEM REAP
WORDS KRISTIE THONG
Ta Prohm
26JUNE-JULY 2015
22-33 Luxury Issueindd 26 24515 1138 am
27JUNE-JULY 2015
27
LE MERIDIEN ANGKOR Despite the lack of existing MICE
infrastructure Siem Reap remains a
viable option for meetings and incentive
programs with its can-do attitude
These are the sentiments of Dennis
Kam director of sales and marketing
at Le Meridien Angkor He shares that
the hotel hosts up to four international
corporate groups a month of which
most come from Singapore China and
Thailand Besides the 200-guest Tara
Ballroom the hotel has an impressive
and well-landscaped garden that works
well for al fresco cocktail parties and
gala dinners of over 1000 guests The
lobby can also be easily taken over and
transformed to the requirements of
the event organiser A popular choice
is having a dinner hosted at a temple
where the hotel has hosted smaller
groups of under 100 guests at the
Kraven temple complete with stunning
lights and warrior dancers
ASIA EXPEDITIONSIn an exotic destination like Siem
Reap it takes a trustable destination
management company to ensure
everything goes according to plan I had
a guide who would go the extra mile to
accommodate any last-minute changes
and knew exactly where to take me
when I asked for something out of the
norm or local Apart from Cambodia
Asia Expeditions has a presence in
Myanmar Laos and Vietnam
SHINTA MANI FOUNDATIONSiem Reap is an ideal destination for
corporate groups looking for a cultural
incentive experience with a strong
CSR element Hiring the local Phare
Circus troupe for an event allows
groups to tick off their CSR KPIs Many
hotels also work with non-government
organisations that help support the local
community ndash be it through education
training or employment The Shinta
Mani Foundation is a registered local
NGO that focuses on three core areas
education small business start-ups and
health care On top of donations USD 5
from a nightrsquos room rate at the luxury
boutique Shinta Mani Club or Resort is
donated directly to the foundation
AN INCENTIVE OUT OF SIEM REAP
The same feeling of time stopping was
experienced through the hours spent
exploring sites such as Bayon Temple
and the ruins of Ta Prohm ndash a temple
made famous by Angelina Jolie in Tomb
Raider We also headed up to the Kulen
Mountain which is not just a popular
tourist site but where many locals visit
during the weekends to relax or swim
under the waterfall
In a beautiful destination like Siem
Reap we are naturally inclined to
switch off making connecting with
onersquos self possible It is where the 24
hours in a day pass seemingly slower
as though the seconds match the pace
of a calmer beating heart Without the
usual modern worries it also motivates
incentive delegates to truly connect
with each other making incentive
programs worth every penny spent
View of Angkor Thom Temple Angkor Wat
Banquet dinner at Kravan Temple
27JUNE-JULY 2015
22-33 Luxury Issueindd 27 24515 1138 am
28JUNE-JULY 2015
Depending on perspectives luxury
can mean catering to an upmarket
audience or simply having the luxury of
space and time and a chance to take a
breather and relax We learnt recently
that Singapore-based Saakalya Travel
is unique in the way that it provides
these luxurious simplicities to busy
professionals away from the bustling
and sometimes chaotic cities to some
of the most beautiful and culturally-rich
destinations in Southeast Asia
The duration of the trips is kept short
and hosted during the weekends so that
they do not eat into the limited time of
busy professionals but yet sufficient
in providing a deeply refreshing and
rejuvenating experience Luxury is what
enriches us be it physically mentally
or spiritually Its value can be found in something true and pure whether that
is attributing significance to the time
and dedication spent on hand-crafting
deacutecor as with the Saakalya Collection
or indulging in beautiful open spaces
of scenery The concept of luxury is a
wholly personal perception
Travel experiences at Saakalya are
centred on somewhere new and
something different Bali is the current
destination that Saakalya explores
with access to a richer variety of
areas and opportunities built on the
connections of Saakalyarsquos managing
director Alexandra Schmutterer
Locations are curated through the
knowledge of locals working alongside
Saakalya to embrace the concept of
TheLuxuryIssue
INTERPRETATIONS OF LUXURY TRAVEL
NOT ALL THAT GLITTERS IS GOLD IN LUXURY
TRAVEL SOMETIMES ITrsquoS JUST A BREAK FROM ALL
THE DEADLINES YOU MAY OR MAY NOT HAVE MET
AND THE LUXURIES OF BEING ABLE TO ENRICH
THE BODY MIND AND SOUL IN TRAVELWORDS GINA SIN
holistic travel Each trip only allows
for up to a maximum of 12 people
in order to maintain an exclusive
and personal experience The
variety of experiences planned
around tranquil surroundings has
been designed to encourage new
passions such as arts cooking wine
tasting (you may be surprised Bali
does have a winery) or yoga taught by
world renowned instructors Guests
will also stay in personal villas in a
luxurious resort maintaining the
feeling of exclusivity and privacy
In pursuit of more exclusive and
unconventional destinations works
are also currently underway to
create such experiences in Thailand
22-33 Luxury Issueindd 28 24515 1138 am
My Magnifique VoyageMy Magnifique VoyageMy Magnifique VoyageMy Magnifique VoyageMy Magnifique VoyageMy Magnifique Voyage
Grand Ballroom
Th e Grand Gamelan
Luxury Pool AccessLuxury Pool Access
SETTING THE STAGE FOR INSPIREDMEETINGStrade AT SOFITEL BALI NUSA DUA BEACH RESORT IS AN INNOVATIVE SET OF VENUE CHOICES THESE COMPRISE 12 FUNCTION ROOMS INCLUDING 2 BALLROOMS ALL OF WHICH ARE WELL-EQUIPPED AND FEATURE NAMES THAT INVOKE DEEP BALINESE MEANINGS AND ENDLESS INSPIRATION YOUR PERSONAL INSPIREDMEETINGStrade PLANNER WILL HELP YOU CREATE A TRULY UNIQUE OCCASION DISCOVER ALL OUR MAGNIFIQUE ADDRESSES IN OVER 40 COUNTRIES ON wwwsofitelcom
DISCOVER OUR MAGNIFIQUE ADDRESS IN BALI
My Magnifique VoyageMy Magnifique VoyageMy Magnifique VoyageMy Magnifique VoyageMy Magnifique VoyageMy Magnifique Voyage
SOFITEL BALI NUSA DUA BEACH RESORT
MAGNIFIQUE EVENTS
TAILOR-MADE MEETINGS IN A STUNNING BEACHFRONT SETTING
KAWASAN PARIWISATA BTDC LOT N5 NUSA DUA
BALI 80363 INDONESIA - TEL (+62) 361 849 2888
H9078SOFITELCOM
JOIN OUR GLOBAL LOYALTY PROGRAMAT ACCORHOTELSCOM
29 Sofitel Bali ADindd 29 16515 652 pm
30JUNE-JULY 2015
LUXURY AT SEATHE GOLDEN AGE
OF SAIL STEALS THE LIMELIGHT AT A RECENT
OFFICIAL MEDIA LAUNCH OF ROYAL ALBATROSS IN
SINGAPORE
WORDS GINA SIN
Some have always seen the appeal of having events held near water whether
it is an outdoor poolside cocktail event or a networking party on a dockside yacht
against the sunset Royal Albatross originally built in 2001 and later acquired
by Tall Ship Adventures Pte Ltd is the latest attention grabber for business
events in Singapore
Once a traditional sail training ship Royal Albatross exudes sheer luxury with its hard-carved wooden interiors sturdy
aluminium masts 22 majestic sails and 60000 LED lights customisable to 512 colours It can accommodate just shy
of 150 guests for day sailing or over 200 guests berthed
The media launch perfectly encapsulated the experience of being on the ship We went on a tour of its 185-square metre
upper deck Grand Salon and five ensuite cabins and enjoyed cocktails and canapes
specially prepared by Clubvivre We watched its crew climb the shiprsquos masts
in preparation for a ride out to Lazarus Island where fire-eaters gave us a warm
welcome and a delicious satay (barbequed meat on sticks) buffet awaited us We
headed back to reality eventually but not before everyone was handed flutes of
bubbly to end the beautiful night
Delve into Thailandrsquos spiritual culture at the Erawan Shrine located in the heart of Bangkokrsquos Ratchaprasong precinct on Ratchadamri Road Proceed with a stop at Grand Hyatt Erawan Bangkok a renowned luxury hotel located just next to the shrine
Despite a lobby constantly abuzz with activity it induces a calming effect on arrival as the fragrant air-conditioned setting cools you down The newly-refurbished guest rooms showcase residential-styled amenities making delegates feel right at home ndash perfect for residential conferences and events The hotel offers event planners an incentive to a rejuvenating experience at the tranquil isawan Residential Spa amp Club
While ldquooptionsrdquo is a key component with creative event buyers the hotel offers a high-end board room a grand ballroom with an eight-
metre-high ceiling as well as The Campus event space which continues to draw hot demand since its launch in 2009 A Singapore-based corporate event specialist feels The Campus ldquoprovides a fun environment that inspires creativityrdquo where delegates can relax and be themselves contributing to ldquobetter communications at an eventrdquo Due to its unique setting The Campus has also started to attract banquets and weddings
With the rise of smaller-sized events and incentive groups ldquothe residencerdquo offers a New Yorker-designed executive residential-styled setting Whether itrsquos pre-event drinks in Apartment 305rsquoS own Gallery or breakout creative sessions in any of the other four luxurious event rooms ldquothe residencerdquo provides a unique environment for planners with the objective to strengthen team spirit and enhance relationships
TheLuxuryIssue
LUXURY IN THE HEART OF BANGKOKEXPERIENCE THE LUXURIOUS FEELING OF SPIRITUALITY COMBINED WITH A HOTEL THAT KNOWS EXACTLY WHAT EVENT PLANNERS NEED
WORDS EL KWANG
The Campus
Royal Albatross
22-33 Luxury Issueindd 30 24515 1138 am
31JUNE-JULY 2015
TheLuxuryIssue
Major hotel chains and their rapid growth in the Asia Pacific region have always gotten most of the attention in business events The rise of independent hotels however has been evident in recent years as the category gains more prominence A Biz Events Asia survey conducted in May revealed that the majority of respondents (95 percent) are interested in independent hotels due to their unique product offering
ldquoTravellers today are looking for authentic and memorable experiences where travel is aspirational and luxury is defined by personal life and style preference at any given time in your liferdquo says Josephine Lim managing director of South East Asia for Preferred Hotels amp Resorts
ldquoIndependent hotels are often borne from entrepreneurial hotel owners with a passion for the art of hospitality They deliver the authenticity of a destination ndash featuring the unique characteristics of specific cultures within their own brand of hospitality that allows discerning travellers to lsquolive like the localsrsquordquo she adds
Also playing a significant role in the rising trend is a growing demographic of high-earning millennials with sizeable disposable incomes looking for exclusivity in cooler trendier and off-beat experiences
ldquoIndependent hotels pay a lot of attention to detail and design aesthetics Though some of them may be smaller the experience is often different and more magical I tend to stay in such hotels if I want a different experience they tend to feel more luxuriousrdquo says Jeanne Hong a 35-year-old finance professional who is also the
THE LUXURY OF AUTONOMY
INDEPENDENT HOTELS OFFER OFFBEAT OR EDGY LUXURY
EXPERIENCES BUT HAVE THEY GAINED THE TRUST OF EVENT
PLANNERSWORDS KRISTIE THONG
The Dhara Dhevi Chiang Mai
31JUNE-JULY 2015
22-33 Luxury Issueindd 31 24515 1138 am
32JUNE-JULY 2015
co-owner of The Snack Guru an online store selling healthy gluten-free snacks
Putting independent hotels within a single alliance has long been industry practice and there are many benefits to doing so An independent hotel under a company like Small Luxury Hotels of the World or Preferred Hotels amp Resorts can save costs by easily tapping into the hotel companyrsquos global distribution channels gain awareness through joint marketing efforts or build continued satisfaction with the companyrsquos loyalty program While individual properties may be overlooked when pitching for corporate business joining a hotel company offers them tender opportunities with multi-national corporations
These independent hotel companies have been gaining traction Worldhotels welcomed seven new members in the first quarter of 2015 adding to its portfolio of nearly 500 properties worldwide Small Luxury Hotels of the World has announced at least eight member hotels and resorts of which several will be opening throughout the year Meanwhile Preferred Hotels amp Resorts introduced six new properties ideal for the business events market that will be scheduled to launch by the end of 2015
A CHAIN GOES FREEIn early 2015 Starwood Hotels amp Resorts announced the launch of its 10th brand that now falls within its extensive portfolio Tribute Portfolio promises owners Starwood Preferred Guest (SPG) members and guests
the ability to ldquostay independentrdquo with a selection of independent upscale hotels in high-demand destinations While falling under the new brand name the independent hotels within the portfolio will maintain their own unique identities and continue to promise boutique service
Adam Aron chief executive officer of Starwood adds that the mission of the new brand is to ldquobring great hotels in great destinations to loyal SPG members who make up more than half of all Starwood staysrdquo As with Starwoodrsquos other nine brands SPG members will be able to earn and redeem Starpoints at Tribute Portfolio hotels and enjoy in-hotel elite tier benefits such as upgrades welcome amenities late check-out and more
NUMBERS FROM THE SURVEY
LEADING HOTELS OF THE WORLD SMALL LUXURY HOTELS OF THE WORLD
95list something new and unique product offering as reasons why they will go for an independent hotel
35 will take into consideration loyalty programs when considering the use of an independent hotel
Event planners have stayed with a member hotel in these hotel companies at least once
ITrsquoS ABOUT THE SERVICEThis recent development from Starwood may put independent hotel companies on alert in particular due to Starwoodrsquos strong and global branding as well as its loyalty program While many independent hotel companies offer some form of loyalty program most are only beginning to find a footing with loyalty programs specifically for event planners Elaine Macy senior vice president group sales for Preferred Hotels amp Resorts revealed that a meeting planner loyalty program is currently undergoing a Beta testing in North America under iPrefer the companyrsquos point-based guest loyalty program It was introduced in early 2015 to offer planners points for actualised revenue from rooms booked
Royal Palm South Beach Miami Starwoodrsquos first Tribute Portfolio feature hotel
22-33 Luxury Issueindd 32 24515 1138 am
International Starfor Leadership
in Quality Award 2013Gold Category
Certificate of Excellence2014 WINNER
One World Hotel
Find us on
first avenue bandar utama city centre 47800 petaling jaya selangor malaysia toll free domestic 1300 88 7888 toll free international 1800 88 7888tel 603 7681 1111 fax 603 7681 1188 email enquiryoneworldhotelcommy website wwwoneworldhotelcommy
Half Day Meeting Package from RM218 per person per day
Full Day Meeting Package from RM228 per person per day
2015 Meeting Packages
Meeting faci l i t ies recognised by the world
At the 5-star One World Hotel you can expect ample space luxuriously appointed with spectacular chandeliers and state-of-the-art facilities including simultaneous interpretation system live feed facility and mood lighting with variable colour setting and free Wi-Fi However what makes corporate functions here extra special is the opportunity to put fun back into functions
Anythingrsquos possible in One World To add some excitement to your next event speak to our Conventions and Events team today at 03-7712 2289 or email cneoneworldhotelcommy
Prices are in Ringgit Malaysia and inclusive of 10 service charge and 6 goods and services tax
ldquoTravellers today are looking for authentic and memorable experiences where travel is aspirational and luxury is defined by personal life and style preference at any given time in your liferdquo
JOSEPHINE LIMManaging Director of South East AsiaPreferred Hotels amp Resorts
at member hotels and already has more than 550 planners enrolled
Perceptions of service standards and event delivery also differ According to survey findings perceptions are pretty much split down the middle when it comes to concerns over an independent hotelrsquos brand standards in event delivery
While some believe the use of an independent hotel for an event may ldquonot be able to benefit from the established international image of hotelsrdquo others feel they offer a less mainstream and more intimate touch while not compromising on service standards Many will take to leisure-focused research through sources like TripAdvisor or rely on word-of-mouth to gauge standards of an independent hotelrsquos ability to host events Some however feel that the overall experience is dependent on the staff and service standards and do not take into account the hotel status
22-33 Luxury Issueindd 33 24515 1138 am
34 Luxperience ADindd 34 13515 841 pm
35 Pullman Bangkok King Power ADindd 35 19515 758 pm
36JUNE-JULY 2015
TalentAndMentor
There is no argument ndash talent is one of the most common and hottest buzz words in business events and hospitality While many companies experience what appears to be a talent crunch in Asia one professional who has spent years in talent assessment and human capital strategies suggests the ldquoright fitrdquo might be the bigger issue
Thomas Wai director for Asia Pacific at Talent Plus Inc says the challenge of identifying engaging and retaining talent differs for a region as large and diverse as Asia Pacific With his work bringing him to over 30 cities in China including the third and fourth tier cities Wai has met ldquogreat people who are driven honest and hardworkingrdquo and seen career fairs in Shanghai filled with tens of thousands of candidates expressing genuine interest Identifying talent is likely to be an issue here according to Wai and the question companies should be asking is if there is a structured and effective interview system in place to identify the right talent
For mature cities such as Singapore and Hong Kong talent retention is at play
ldquoUnfortunately many organisations do not pay sufficient attention in re-hiring their people They pay little focus in developing their potential They focus on peoplersquos weaknesses rather than setting them up for success As a result talented people leave the organisation and recruiters assume that they cannot find people to join themrdquo Wai says
ITrsquoS NOT ABOUT THE MONEYThere is a misconception that salary compensation and benefits are the most crucial investments in employment or talent retention While they used to be the key elements to attracting and retaining talent evolving socio-economic factors along with a thirst for information and constant change brought on by the Internet age have shifted mindsets of working professionals Wai calls monetary benefits ldquosatisfiersrdquo but not motivators
ldquoThe key motivators to truly engage and help us to getting and retaining our performers are recognition one-on-one time mentoring setting them up for success paying attention to them listening to their physical and emotional needs helping them to become significant and allowing them the freedom to be the very bestrdquo he says
We are well aware that a sustainable work force be it in the West or Asia Pacific starts from the top And it may be the hardest but most rewarding step Top leadership will first need to show commitment in building a talent-based culture and demonstrate that they care about their people
ldquoThen you need to understand the DNA of your top performers decode and understand what makes your successful people successful Use these DNAcharacteristicstraits to create an interview as part of your selection consideration when you are considering new candidates or promoting from withinrdquo Wai says
THE LUXURY OF TALENT
SCRAP THE IDEA OF A TALENT CRUNCH WE HAVE THE TALENT IN ASIA BUT DO WE KNOW HOW TO
GET THE RIGHT HIREWORDS KRISTIE THONG
36JUNE-JULY 2015
It is useful to evaluate his potential so as to help him with his blind spots while putting focus on his strengths
On top of constant and open communication Wai recommends ldquostay interviewsrdquo These interviews recognise the achievements of employees and identify subsequent steps for growth
ldquoThis way you would have a better chance of creating a sustainable work force for the future state of your organisationrdquo Wai adds
SUCCESS SHOWSA sustainable workforce translates to a successful business Wai cites the example of the Capella Hotel Group where its property in Singapore continues to enjoy one of the highest occupancy rates since its opening six years ago When the group took over the Ritz-Carlton property in Bali it enjoyed the ldquobest year ever after 17 years in businessrdquo Founder Horst Schulze was quoted in an interview saying itrsquos all about the right hire
ldquoWhat a customer wants is no defects timeliness and caring service How do I know my front office manager is taking great care of my guests I can ensure this by selecting the right talent Somebody that has it in themrdquo
The effect flows through every aspect of the business
ldquoYou could see the positive results from their high level of guest satisfaction guest retention employee satisfaction and ultimately financial rewards for the owner and investors as wellrdquo Wai says
36-37 Talent and Mentor Thomas Waiindd 36 24515 1140 am
37JUNE-JULY 2015
37
ldquo
ldquoThe key motivators to truly engage and help us to getting and retaining our performers are recognition one-on-one
time mentoring setting them up for success paying
attention to them listening to their physical and emotional
needs helping them to become significant and
allowing them the freedom to be the very best
THOMAS WAIDirector Asia Pacific
Talent Plus Inc
37JUNE-JULY 2015
szlig8QGHUVWDQGERWKWKHLUtalents and desires and their weaknesses and blind spots
szlig)RFXVRQWKHLUWDOHQWVDQGcreate platforms for them to exercise their strengths
szligHHSDQRSHQGRRUSROLFIRUyour teams to approach you with concerns suggestions and innovative ideas for growth
szligQGLYLGXDOODFNQRZOHGJHtheir hard work and achievements do it timely and sincerely
szlig5HPHPEHUWRWDNHWKHWLPHto understand why a team member would make the decision they made and why instead of rushing to judgement about a decision
KEEP THE MOTIVATION
36-37 Talent and Mentor Thomas Waiindd 37 24515 1140 am
38JUNE-JULY 2015
Knowledge
IT MAY SEEM OBVIOUS BUT THE STARTLING TRUTH REVEALS A GAP IN HOSPITALITY SALES TEAMS AND THEIR ABILITY TO FOLLOW UP
In this day and age of email SMS Twitter and Gchat personal contact is still the most important way to build relationships In a world of ever-increasing automation and impersonal service a hotel must distinguish itself from its competition Hospitality sales teams need to realise that product and price are very similar in todayrsquos market What will be the clientrsquos reason for awarding a piece of business The relationship with the customer and the loyalty built up over time Hospitality
38JUNE-JULY 2015
THE ART OF FOLLOWING UP
THE LUXURY OF KNOWLEDGE
WE OFFER INSIGHTS FROM TOP INDUSTRY PROFESSIONALS IN A SPECIAL
KNOWLEDGE SECTION GO DIGITAL WITH US BY ACCESSING FULL VERSIONS
OF THESE ARTICLES ONLINE
CHRISTINE GAMARRADirector of Operations Asia PacificLRA Worldwidechristinegamarralraworldwidecom
sales teams must be in the business of building relationships instead of taking orders
A prompt and personal follow-through with the client is the most effective technique to gain commitment Following up not only displays a sense of urgency for the business lead it gives the opportunity to advance the sales process towards a decision The timeliness of a follow-up is another factor that will communicate your reliability to the client A follow-up should not be later than 48 hours after the last communication with the client
An effective follow-upszligHVLQFHUHDQGFRQILGHQWszlig$VNRSHQHQGHGTXHVWLRQVWKDWLQYLWH
the client to elaborateszlig3UREHLQWRRXUFOLHQWOslashVUHVSRQVHVszlig2IIHUVRPHWKLQJRIYDOXHOtilde
for nothingszligHPRQVWUDWHWKDWRXXQGHUVWDQG
what the client is looking for
Read the full article online at bizeventsasiacomluxury-of-knowledge-follow-up
38-39 Luxury of Knowledge_KTindd 38 24515 1140 am
39JUNE-JULY 2015
WHAT SHOULD YOU LOOK OUT FOR BEFORE PENNING AN EVENT SPONSORSHIP AGREEMENT
Exclusivity ndash Most sponsorship agreements would provide some form of exclusivity This is to avoid competitors sponsoring the same event or to avoid association with a conflicting category Where category exclusivity is provided for its scope must be clearly defined Eg A soft drinks sponsor may agree to exclusivity for non-alcoholic drinks or insist on being the only beverage sponsor
Trademarks ndash The agreement should state the manner and form (colours font size proportion to surrounding text graphics etc) in which the sponsorrsquos trademark may be used Likewise the sponsor may wish to conduct its own advertising and the event organiser should also have control over the manner and form in which its trademarks and logos are used
Payment ndash Often involves a hybrid arrangement where a percentage of the fees is paid up front and the remaining being paid in accordance
WORDS EL KWANG
Duetto a technology and services company offering medium to large hotel groups and casinos a three-year old system that assists in implementing revenue strategy In an exclusive interview with Biz Events Asia Patrick Andres executive vice president Asia Pacific for Duetto explained that the program uses sophisticated algorithm to gather information from web shopping patterns competitor hotel pricing airline traffic special events and social ndash all to understand market behaviour The systems will ideally allow hotels to optimise price profitability by category It also provides hotels with visible real-time information to make necessary business decisions such as adjusting accommodation rates on their websites or in contract negotiations
It ultimately provides the opportunity for hotels to implement an ldquoopen pricingrdquo structure that will benefit the consumer in the name of rate parity yet allows hotels to sell at a more profitable rate Open pricing is an evolution from traditional revenue management Instead of closing out lower rate categories it allow hotels to shrink or increase price differentiation between the room categories This hopefully leads to more yieldable corporate rate tender agreements in Asia much like what the American market is experiencing Yielding corporate rate agreements allow hotels to market profitable rates during peak demand periods
Read the full article online at bizeventsasiacomluxury-of-knowledge-duetto
39JUNE-JULY 2015
JOIN THE PARTY
THE GAME CHANGER
with a performance-driven schedule Where productsservices are provided in lieu of sponsorship fees the manner of determining their value should be spelled out along with warranties as to their quality standard and merchantability also incorporated
Exit ndash Long-term agreements should have a termination clause allowing parties the opportunity to call it quits with and without cause anytime during the subsistence of the agreement Grounds for termination may include either party bringing the other into disrepute late payment of sponsorship fees and cancellation of the event
Read the full article online at bizeventsasiacomluxury-of-knowledge-sponsorship-agreements
VICKI HENGDirectorVicki Heng Law Corporationvickivickihengcom
ldquoDuettorsquos new strategies within their systems might allow hotels
to regain pricing power ldquo
PATRICK ANDRESExecutive Vice President Asia Pacific
Duetto
38-39 Luxury of Knowledge_KTindd 39 24515 1140 am
2 0 1 5m i c eMEETINGS INCENTIVES CONFERENCES EXHIBITIONS
10-11 September 2015Suntec Singapore convention amp exhibition centre
wwwmiceasiaexhibitioncom +852 3975 5710
miceaSia
100+ Exhibition booths
5000+ Visitors
500+ ConfErEnCE DElEgatEs
8 aCCrEDitED Workshops
2 frEE ConfErEnCEs
30+ prEsEntations
This prestigious Awards Evening will be judged by a panel of leading event organisers from throughout the Asia
3DFLAgraveFUHJLRQLQWRWDOWKHUHZLOOEHDZDUGVXSIRUJUDEVWRVROXWLRQSURYLGHUVYHQXHVDQGHYHQWRUJDQLVHUV7KLV
evening awards party will be after the exhibition on day one of the event and it will be a fantastic way to honour
the work of Asiarsquos Event Professionals and provide a great QHWZRUNLQJRSSRUWXQLW
This event brings together leading Event organisers Meeting Planners Corporate Buyers Venues Hotels Attractive Suppliers Event Technology Tourism Boards RYHUQPHQW0ampVSUHGRPLQDQWOIURPWKURXJKRXWWKH$VLD3DFLAgraveFUHJLRQ
For more information about MICE 2015 and Awards Ceremony please email miceoliverkinrosscoukFor exhibition ticket registration please visit wwwetouchescommiceasia2015
40 Mice Asia Pacific ADindd 40 16515 653 pm
amp210DJDGB)$SGI$0
41 Sentosa Golf Clubindd 41 14515 838 pm
42JUNE-JULY 2015
WWHY SINGAPORE CONTINUES TO STACK UP
AS A PLACE FOR BUSINESS AND MEMORABLE
EXPERIENCES
SINGAPOREDelveInt
o
WORDS EL KWANG | KRISTIE THONG | GINA SIN
42JUNE-JULY 2015
42-44 Delve Into Singaporeindd 42 24515 1142 am
43JUNE-JULY 2015
e worked really hard to ensure that our attendees
feel like they are getting a luxury experience
where wersquove thought of and arranged everything
You really have to think of everythingW ldquo
HIGH-ACHIEVING QUALIFIERS OF US-BASED HEALTHCARE MARKETING CONGLOMERATE
FOREVER LIVING PRODUCTS WERE TREATED TO A TIME OF THEIR LIVES IN SINGAPORE
WORDS KRISTIE THONG
Soundproofed walls of the Sands Ballroom of Sands Expo amp Convention Centre Marina Bay Sands in Singapore could barely contain the pulsating excitement of the crowd Upbeat triumphant contemporary music and exuberant cheers could be faintly heard from the floor right below it Walking into the ballroom as an observer was an experience in itself illuminating hues of pink blue and purple danced along to the beat of the music in sync with cheers and dancing amid the crowd the dazzling lights fell against the unique clusters of crystal-like structures high on the ceiling resembling thousands of balloons just about to fall
This amazing sight was Forever Living Products Global Rally held in Singapore on April 19-27 2015 Forever Living
THE LUXURY OF HEALTH
Products a multi-level marketing company that sells aloe vera-based drinks and bee-derived cosmetics nutritional supplements and personal care products hosts an annual Global Rally to celebrate the success of its representatives also known as Forever Business Owners (FBOs) and award them hard-earned Chairmanrsquos Bonus cheques It is a time where the company shares new directions launch new products and provide training and inspiration
ldquoOur business model works in such a way that in order for our FBOs to be successful they must first help others reach their goals This ensures an environment of passion and compassion where people can aspire to be what they want to be and are given
the tools to change their lives for the betterrdquo says Ashley Hower director of marketing at Forever Living Products
ldquoBy having leaders and qualifiers hearing and sharing their stories and tips for success they are inspired to set goals and reach for their dreams The entire event is very celebratory and empowering ndash it feels like a big family reunionrdquo she adds
Each Global Rally sees over 7000 FBOs coming from 106 countries and runs on an extensive itinerary comprising training sessions lots of entertainment and unique experiences Having previously hosted the rally in Hawaii and London and heading to Johannesburg in 2016 2015 was the year for Singapore and for Asia
ldquoWe are always looking for new and exciting destinations to take our FBOs We want to make our Global Rally lsquoan experience like no otherrsquo and know that it begins with the destination selectionrdquo
While the country naturally holds up as an attractive tourist destination Hower shares that Singapore was also chosen in part due to its history that parallels Forever Livingrsquos brand values Drawing similarities to Singaporersquos founding father Lee Kuan Yew and his passion to create a safe and prosperous society for its citizens Forever Living Productsrsquo CEO Rex Maughan thrives on a similar belief of helping people from all over the world look better feel better and achieve their dreams
ldquo
42-44 Delve Into Singaporeindd 43 24515 1142 am
44JUNE-JULY 2015
Putting an incentive program of such scale is no easy feat Forever Living worked closely with Pacific World to ensure seamless logistics for travel meal planning and activities
ldquoWe worked really hard to ensure that our attendees feel like they are getting a luxury experience where wersquove thought of and arranged everything You really have to think of everything ndash how the attendees will feel when they arrive at the airport what their first impression of the hotel is the convenience of getting around what activities they enjoyrdquo Hower says
Some of Singaporersquos local culture and experiences were brought into the program this year Qualifiers were brought to Sentosa Island for a fun-filled day culminating in a beach party feast and entertainment Top
qualifiers were treated to a special dinner at Gardens by the Bay followed by drinks and desserts at Ku De Ta ndash arguably Singaporersquos hottest night spot on top of Marina Bay Sands Throughout the program there was cultural entertainment infusing Chinese and Indian influences and many opportunities for FBOs to try the local cuisine
ldquoSingapore was a fantastic incentive travel destination The melding of the cultural history with the modern Marina Bay Sands gave our Forever Business Owners a luxury destination and a cultural experience they couldnrsquot have found anywhere else Singapore was clean safe and easy to get around Our Forever Business Owners enjoyed visiting Sentosa sampling local cuisine and exploring everything Singapore had to offerldquo Hower says
ingapore was a fantastic incentive travel destination The melding of the cultural history with the modern Marina Bay Sands gave our Forever Business Owners a luxury destination and a cultural experience they couldnrsquot have found anywhere else Singapore was clean safe and easy to get around Our Forever Business Owners enjoyed visiting Sentosa sampling local cuisine and exploring everything Singapore had to offer
ldquoldquoS
Team Japan Endless entertainment
ASHLEY HOWERDirector of MarketingForever Living Products
42-44 Delve Into Singaporeindd 44 24515 1143 am
KLCC_10YAC_micenetAsia_ad01_0615ai 1 4315 848 AM
45 KLCC ADindd 45 13515 839 pm
46JUNE-JULY 2015
30 MINUTES WITH ALOYSIUS ARLANDO CEO OF SINGEX HOLDINGS PTE LTD GAVE BIZ EVENTS ASIA A LOOK INTO HIS VISION OF A SUSTAINABLE CONFEX BUSINESS MODELWORDS EL KWANG
With a vision to be the leader in the APAC business events industry Aloysius Arlando has no intention to rest on his laurels Since his appointment SingEx has invested a few million dollars in doubling staff strength and conducting robust research in curating events like the Internet of Things Asia which saw more than financial gains for the organisation and its customers The motivation to establish a more sustainable business model and the appreciation of the event subject matter saw the implementation of a two-prong approach in venue management and creating new industry-relevant business events that do not conflict with existing ones
ldquoWhether it is the eventrsquos return on investment or objective companies are looking for good return and value derived from matching buyers and
CREATIVITY TAKES BUSINESS CENTRE STAGE
DelveInto
THE GROWTH OF INTERNET OF THINGS (IOT) ASIAIOT ASIArsquoS GROWTH IN 2015NUMBERS FROM IOT ASIArsquoS INAUGURAL EDITION IN 2014
44 sponsors and exhibitors representing 13 countries10 increase 2100 trade visitors and conference delegates 288 growth
41sponsors and exhibitors representing
11 countries
A total of
1630trade visitors and conference delegates
58 speakers representing 15
countries presented at the conference
85 speakers from 16 countries presented at the
conference (almost double the of speakers)
4648 Delve Into Singapore SingExindd 46 24515 1143 am
When you choose the Fairmont Singapore and Swissocirctel The Stamford you gain access to more than 70000 square feet of state-of-the-art and multi-functional conference and meeting space at the Raffles City Convention Centre Strategically located at the heart of Singaporersquos business district just 20 minutes away from the airport enjoy unparalleled convenience and accessibility Our team of outstanding conference concierges offers support every step of the way and helps ensure that your meeting or event is a rousing success each time
For reservations please call +65 6431 5534 email salessingaporefairmontcom or visit wwwfairmontcomsingapore
THE CHOICE FOR MEETINGS
47 Fairmont Singapore ADindd 47 13515 825 pm
48JUNE-JULY 2015
sellers as a business solutionrdquo said Arlando
The process of creating events ndash whether it is based on a national agenda like Singaporersquos wish towards hosting more healthcare events or opportunities identified through research on key industries to drive tomorrowrsquos growth ndash could take six to nine months
Arlando explained that each curated event should have a lifespan of five to 15 years It must meet the evolving needs of the industry and marketplace while flexible enough to allow the event agenda to morph with the changes in technology or other trends One perfect example is the way traditional exhibitions have morphed into CONFEX (conference-exhibition) multi-faceted platforms to drive engagement through meaningful content shared at conference sessions and business connections and exchanges on the exhibition floor
hether it is the eventrsquos return on investment or objective companies are looking for good return and
value derived from matching buyers and sellers as a business solutionrdquo
ldquoldquo
ALOYSIUS ARLANDOCEOSingEx Holdings Pte Ltd
W Throughout the interview the humble and pensive leader used the collective ldquowerdquo more often than ldquoIrdquo in his sentences When it comes to leadership and talent discussions Arlando expressed his passion for meeting people from all walks of life He ensures his team is a good mix of background and professional attributes His team is important to him
ldquoWe respect our teamrsquos personal moments of needs whether it is new working mothers or one who becomes a carer for the family As human beings if we can take care of our family needs we have won half a battle (in life)rdquo
Arlando keeps his team engaged through no-strings-attached coaching and transparent communication With a big smile and coy laughter Arlando defined the importance of transparency by saying that he graciously obliged when his team asked him to smile more frequently
EVENTS CREATED BY SINGEX
$$$ CONVERSION
KEY INDICATORS OF SUCCESSszlig Client feedback on successful connectionsszlig No of deals and business converted
szlig WasteMET Asia 2012 amp 2014szlig Last Mile Fulfilment Asia March 2015szlig RehabTech Asia March 2015szlig Internet of Things Asia 2014 amp April 2015szlig Radiology Asia May 2015szlig WasteMet China July 2015szlig Green UrbanscapeAsia 2013 amp November 2015
szlig RSA Conference Asia Pacific amp Japan 2013 2014 amp July 2015
szlig International Conference on Sustainable Development 2013
szlig ASEAN Business and Investment Summit 2014
NEW-TO-MARKET EVENTS
MANAGED EVENTS
617 BUSINESS CONNECTIONS made at the inaugural Last Mile
Fulfilment Asia 2015 in March 2015
403 SUCCESSFUL MEETINGS conducted at the exhibition floor
S$122 million worth of deals generated from inaugural Greenurbanscape Asia 2013
4648 Delve Into Singapore SingExindd 48 24515 1143 am
49JUNE-JULY 2015
Quay Room
CITY ESCAPEA RECENT STAYCATION AT
PARK REGIS SINGAPORE SHOWS THE POSSIBILITY OF GIVING YOURSELF OR YOUR MOST DESERVING
EMPLOYEES A BREAK EVEN IN THE MOST BUSTLING
PLACES IN A CITYWORDS GINA SIN
Just a stonersquos throw from one of the most vibrant entertainment scenes along a historical riverside known as Clarke Quay the 202-room Park Regis Singapore would do well for business retreats
Surrounded by lush greenery Park Regis Singapore was first opened in 2010 and has recently completed a SGD3 million (USD22 million) facelift that saw the reception move from the ground floor to the third a new all-day dining FampB venue upgrades on bed items and a complete makeover of the lobby meeting room and rooftop bar
Stretch the lethargy away in the morning with a poolside yoga class where a refreshing waterfall cascades into the 25-metre-deep pool Then
refuel with a power-packed breakfast at Twenty3 Drink amp Dine with the wide variety from its buffet selection
Clarke Quay may be popular for its nightlife but there are also lots to explore such as the numerous hipster cafeacutes bars and restaurants within the vicinity Hotel guests get 10 percent off their bills of participating food and beverage outlets by presenting their room cards
Visit the Asian Civilisations Museum located close by or attempt the adrenalin-pumping G-Max Reverse Bungy along the riverside Choose to
Singapore River Cruise
dine in one of the restaurants or head back to the hotelrsquos Royal Pavilion for their signature Cantonese dishes such as the Royal Smoked Duck and the Wok-fried Mashed Fish Noodle with Lobster
Sign up for one of Park Regisrsquo cocktail classes as a team-building activity for up to 10 guests by June 2015 or conclude meetings with a sunset cruise disembarking from the quayside Watch as the sun sets and the neon lights of Boat Quay and Clarke come to life Spot landmarks and bridges such as the Raffles landing site the Merlion and the Cavenagh and Coleman bridges End the day with more cocktails at Revive the hotelrsquos rooftop bar that is not opened to public until the fourth quarter of 2015 It can be hired for intimate cocktail events of up to 50 guests with outsourced furniture
An incentive package featuring some of the activities mentioned above is available for corporate group bookings until the end of the year
49 Delve Into Singapore Park Regisindd 49 24515 1144 am
Hongkong
26 - 27 August | Grand Hyatt Hong Kong
50 ACTE ADindd 50 13515 823 pm
CMY
51 Pacific Worldc ADindd 51 13515 752 pm
Twice the percentage of Buyers than in 2013 expect to conduct business valued at over
1million
The 23rd ITampCMA and 18th CTW Asia-Pacific
29 Sep ndash 1 Oct 2015Bangkok Convention Centre at CentralWorld
Bangkok Thailand
Incorporating Luxury Travel
Exhibitors amp Sponsors Corporate Travel ManagersConference DelegatesMedia | Corporate Travel
Exhibitors | MICE amp Luxury TravelBuyers | MICE amp Luxury Travel | Association Professionals amp ExecutivesMedia | MICE amp Luxury Travel
wwwcorporatetravelworldcomapacwwwitcmacom
Look At What We Achieved In 2014
Over 2500 MICE and Corporate Travel professionals including association executives and luxury travel buyers from 55 international territories
84 of Exhibitors expect to receive orders within a year
40 of Buyers confirmed procurement on-site with Exhibitors
Host CountryOrganised By Supported By
gtURXP[ltTSXP
4]S^abX]VP]SBd__^acX]V0bb^RXPcX^]b
Industry PartnergtURXP[0Xa[X]T gtURXP[ET]dT lt^Q[XT0__Pac]Ta
ltTSXP0U[XPcTb
Very impressed with the overall organisation quality of buyers and
remarkable welcome reception euromic Belgium
Exhibitor | Christophe Verstraete Executive Director
Great avenue to obtain research information from diverse regions and
destinations Association of the Polish Media Poland
Media | Robert Pawelek Journalist
I got to renew or discuss contracts and build new relations Panorama-Medica Group Co Ltd Thailand Buyer | Katherina E Lempert-Dober Chairwoman
The discussion session was a good sharing session for all my peers Gemalto Singapore Corporate Travel Manager | Jean Bey Senior Buyer - Asia
52 ITampCMA BKK ADindd 52 13515 806 pm
53JUNE-JULY 2015
THERErsquoS NOTHING LIKEAUSTRALIA
Produced by Business amp Tourism Publishing Asia Pte Ltd and Business Events Australia wwwbusinesseventsaustraliacom wwwbizeventsasiacom
53-68 Australia Supplementindd 53 24515 400 pm
54JUNE-JULY 2015
UNLOCKINGAUSTRALIArsquoSNEWEST TREASURE
The Adelaide Convention Centre welcomes the world to its new state-of-the-art facilities designed with the event plannersrsquo future requirements in mind It is surrounded by premier entertainment sporting and medical precincts and set on the cityrsquos revitalised waterfront district
Find out more about our brand new building at adelaidecccomau
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Discover a zoowithout fences
THERErsquoS NOTHING LIKE AUSTRALIA FOR YOUR NEXT BUSINESS EVENTPLAN NOW VISIT AUSTRALIACOMBUSINESSEVENTS
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Discover a zoowithout fences
THERErsquoS NOTHING LIKE AUSTRALIA FOR YOUR NEXT BUSINESS EVENTPLAN NOW VISIT AUSTRALIACOMBUSINESSEVENTS
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AD
EXPERIENCE WORLD CLASS OPENING DECEMBER 2016
Artist impressions courtesy of Hassell + Populous and Darling Harbour Live
Introducing a new world class convention exhibition and
entertainment destination on Sydneyrsquos sparkling harbour
With an integrated design and best practice facilities you will
be within walking distance of Australiarsquos largest business district
financial centre and hub of thought leadership and innovation
ICCSYDNEYCOMSALESICCSYDNEYCOM +612 8297 7600
MANAGED BY AEG OGDEN
THEATRE EXHIBITION CONVENTION
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E X P E R I E N C E U N F O R G E T T A B L E E V E N T S
S Y D N E Y rsquo S M O S T U N I Q U E V E N U E
A U S T R A L I A NT E C H N O L O G Y P A R K
CONFERENCES I EXHIBIT IONS I CORPORATE MEET INGS
TRAINING I FASHION I PRODUCT LAUNCHES
AND MUCH MORE
salesatpcomauPh +61 2 9209 4220wwwatpcomau2 Locomotive StreetEveleigh 2015
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Contentindd 5 261114 1051 am53-68 Australia Supplementindd 68 24515 1146 am
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Engage
From April 30 to May 10 a total of 235 million visitors ndash including 153000 international attendees ndash took part in 200 events conducted throughout host venue Coex from culture exhibitions and conventions to promotions performances and even a beer festival all of which served as an effective marketing platform for the clusterrsquos stakeholders
Among the major events Asiamania a multi-nation business and cultural trade show running from April 30 to May 3 included promotional booths from Korea Japan China and Russia each exhibiting various cultural assets from across the region Contributing to the local MICE presence was the Seoul Tourism Organization whose promotional stand was modeled after
C-FESTIVAL IN SEOUL DRAWS
GLOBAL AUDIENCETHE INAUGURAL
ldquoC-FESTIVALrdquo PROMOTED THE
CAPABILITIES OF A NEWLY-FORMED
GANGNAM-BASED ldquoMICE CLUSTERrdquo
OF EVENT VENUES SHOPPING AND
ENTERTAINMENT PROVIDERS
Seoulrsquos ancient city walls while the Korea Tourism Organization stand introduced visitors to other national destinations Other key events included a ldquoCulture Techrdquo fair and a ldquoCreative Urdquo exhibition zone The festival was organised by the World Trade Center Seoul MICE Cluster Committee
Created to increase competitiveness and allow for joint marketing strategies among members the MICE Cluster initiative unites 13 major companies involved in the business events community including and surrounding Coex which along with the nearby Korea World Trade Center was recently designated a ldquoSpecial MICE Tourist Zonerdquo by local government agencies Members also include business hotels department stores entertainment complexes PCOs and more such as Korean entertainment agency SM Entertainment which appointed K-pop stars EXO as official C-Festival ambassadors
In addition to the festivalrsquos promotional benefits for its members the ROI across 11 days also demonstrated the effectiveness of the event The Coex Seven Luck Casino a foreigners-only
venue for example saw a 401 percent increase in custom compared with the same period in 2014 while the five-star Grand InterContinental Seoul Parnas ndash also part of the complex ndash saw a 209 percent increase in room occupancy over the same comparative duration
ldquoThrough our first C-Festival we were able to see both new growth and the take-off of the MICE industry which is still a new industry for Seoulrdquo said Coex president and CEO Byun Bokyung He went on to affirm his commitment to ldquocontinue building and showcasing diverse content in order for the Korea World Trade Center to become the centre of the MICE industryrdquo
Stephen Kwak an assistant manager at the Seoul Tourism Organization agreed with the growth potential of the C-Festival in the coming years saying ldquoIt helped Seoul by emphasising various tourist attractions that MICE delegates would enjoy visiting during their stayrdquo With the weekend proving the most popular for Asiamania Kwak said that feedback for the Seoul booth was positive with visitors remarking that it ldquowell-represented the cityrsquos diverse offeringsrdquo
Love Heart Project
WORDS BEN JORDAN
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70JUNE-JULY 2015
Engage
With many UNESCO-heritage listed sites and venues in the world to choose from one group chose the much revered West Lake in Hangzhou as the centrepiece for an event Some 90 guests from Canadarsquos York House School travelled to the picturesque destination for a cultural trip planned around a golf tournament
The guests arrived at Hangzhou Sofitel Westlake Hotel on the first day What awaited them was a lavish welcome cocktail and gala dinner set up at the Sky Garden with views of West Lake as its background
The next day was where the program truly began Guests were divided into two groups ndash the Golf group and Parents-Child group ndash according to what guests preferred The group for golf headed for a friendly tournament at Fuchun Resort Golf Club while the other enjoyed a spa session and a tea tasting ceremony The children spent time at Zoo Coffee a creative club located in a shopping mall where its unique set-up resembled a quiet forest wonderland with a myriad of wild animals
Guests then went for a boat ride over West Lake and watched a large landscape live performance created by three renowned directors ndash Zhang
WEST LAKE STORY
A TRIP PLANNED AROUND HANGZHOUrsquoS REVERED WEST LAKE TELLS OF THE DESTINATIONrsquoS RICH
CULTURE AND SCENIC STORIES
Yi Mou Wang Chao Ge and Fan Yue Guests visited the largest isle in West Lake which is called ldquoThree Pools Mirroring the Moonrdquo and covers an area of 6000 square metres The shadow of the isle the elegant garden and the scenic beauty combined makes the isle one of the top 10 West Lake attractions particularly popular during the Mid-Autumn Festival
The group also visited the ancient He Fang Street which has a profound history Consisting of the historical commercial civil and architectural culture of Hangzhou it is the best place
to get acquainted with the destination Groups also enjoyed the ldquoSong Cheng Eternal Loverdquo drama which is known as one of the more acclaimed shows in the world The performance describes the hardship of Liang Zhu ancients the magnificence of Song Palace the fierce battle of Yue Gu Jun the song of Liang Shan Bo and Zhu Ying Tai and the song of the white snake and Xu Xian These stories are told through a spectacular display of sound light and stage effects
70JUNE-JULY 2015
Sofitel Hangzhou Westlake Hotel
Golf tournament
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71JUNE-JULY 2015
Engage
Aprilrsquos Wine Down Wednesday organised by ACI HR Solutions and Biz Events Asia gave guests the privilege of a first look at the new Club Lounge at Hotel
Jen Tanglin Singapore (formerly known as Traderrsquos Hotel at Cuscaden Road) Over 90 professionals from
the MICE travel tourism and hospitality sectors networked over drinks and a buffet spread with an
impressive display of sweet treats Guests also had the chance to look at guest rooms on the newly revamped
Club Floor The event was sponsored by Hotel Jen Tanglin Singapore and duetto
HAPPY SNAPS
FROM WINE DOWN
WEDNESDAY
71 Engage Hotel Jen WDWindd 71 24515 1149 am
72JUNE-JULY 2015
ćľŅǴŭƀ뼷āĶɽĄŗۍĉדĀϝĀŞ뼵ϾĀЌѠͱກĀěɁǟħކՠĀǚ뼶ĔȏϝĀŞ뼵ЌѠŠěɁǨͳȩĀĄqಌϾr뼷খأćӃɯӍЌѠ˖Ӫˡġ뼷ĉĶǨɶᅆŠڥĀďĄಌϾĀǃɩ뼷ƦϿĠě֏˺ॎӃɯģĝćĞƶѲʑħϢеǙҜಌϾɆԥ뼶ȁˤ뼷ĔĂʿāĶјǭŗqಌϾrǟħ٧Āǂʚ뼶
ľŅǴċʃ뼷āĶćĂȏοȢКɁʸˋˡʭĀʗˡĉՂNjȒŠğʑ뼷ɝŴĶƧħqಌϾrĪǭػ쨵ĖqಌϾrĴ뼷ƣźŴĶԒĞĖƇĬ쨵뼶ӗęĠĀĉĀƫĄ쨰qಌϾrźŴĶԒĞĖŕķ౯ĀЌѠŠԚċЌѠȞײ뼶ȆƻɝӍqۈिrǟħĂċŞҠƣźŴĶԒĞĖƇĬĴ뼷āĶǨīĖĀĄ쨰NJ뼵Ġʻ뼵Ljǥ뼵ݶиĀʇҌŠȱਢɁ뼶
ឧࡢ뼷ભȘʆĉˍĂĀۈिȢćᎴŐ뼷Ʀďě֏ˡĎĸ뼷ۈिŞҠஅƧĂԿԵĈवƺĀęኧ뼷ڇۃŎƼЍĀԄӪӃɯĉՂǡϰ뼶āĶȠƱ뼷ĔĂԿęĀ
ኧďĄࡒĀNJ뼶ȁˤ뼷āĶјǭŗလिNJۈǟħĔĂʿĀǚǦ뼷ŗĸdžفĀƄਬƺ뼶လف˧ǘdž뼷χƎǢĈԣŭĀ뼷ĄġŚŕƳĀهƞ뼷ԵĈqġŚσفƥيrĀݔ؆뼶அƧƜƚॸćॸĂɁƜƚĂƟ뼷фĘĀလفӲ˴ƄΡȸĠɹ뼵śĠɹ૨뼷ĝđħфĪҍ۵ӲĂśȥſƄᐻĀσ뼶ƄΡۈिŞҠƧƍͳ뼷ƄΡȺໆѲĈĠĬϵɘ뼷ۈि˧ăěģăˆϚȺNJĀ뼶
ćĔċˊʃ၅٧ƀ뼷źāĶĎĂŐΥҨqಌϾrĔċӛʚ뼷ĞĂĞǨͳȩĀĖЪĄƇĬ쨵Ⱥǰ뼷ಌϾ˄ăĂǭđᔐ쨱ಌϾģăĂǭ୨ăĻӍ뼶ŮđāĶҕċԳʇĞĂĞ뼷ȺǰāĶƲĐĝŀƜćಌϾƥġ쨰NJ뼵Ĵǎ뼵Ծ뼵ϔϙŠ뼷ĔĂȏŢāĎĸďĄಌϾ뼶ůķƜćȆĪ뼷ƓěŀƜġĀŇƂ뼷ŕȶđĀĄģđΓīΰĢŹ뼶ڒ
Ƿ୯փఔŨ쨗
ಌϾħˀ좄
ŭʃʃ
ǚтƂύĘʄӃɯٲ뼶ɑջ୯ѮąƬϢеϨȉʇĀ
ȶđȡ뼶
$KXGPVUۈि뼷KDVOſŚĂĀۈिϱǭɆ
$KXGPVUۈिĄŗĪƯĀě˴ӍϱǭЋƶɆ
ȱĈŪ
ɽৠ٧elbizeventsasiacom
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Ѻᙕĉginabizeventsasiacom
ఫઽ
ৠ٧kristiebizeventsasiacom
72JUNE-JULY 2015
72 Chinese Editorial Lettersindd 72 24515 1150 am
73JUNE-JULY 2015
73MAY 2015
ƼЍ˗ՅЌѠ˥ʿಌϾЌѠˡϘċȞײʗ२ĉƯ뼷ħಌϾЌѠǭąƼĤĀԶѤ뼷ģǞơըdž˽ȞײŢƍͳಌϾӃDŽĀăגɸɾ뼶˗ՅЌѠ२ĉƯȜƍͳѲʹȉಌϾժΆʪʸćĂŐ뼷ƯʭѲʹҺʓа뼷ɡӴĀԜӍࠒΙĀ˝ՊƑħϭދ뼶ȮύNjęϙѲʹ+CEQDWEEKѲʹ˄ύʕᘶƋʕǟĀĻːࢬѱΙǝ뼷ĖƋʕďĀՒŞጣ뼷ǞĖƬԐԵ뼷ఁบጣ뼷৯χƯغĉ˴˖뼷ƲĂċժΆĝɩĖߙϜߝ뼶
ć˗ՅЌѠ२ĉƯĘ뼷ȜĈʈʞɩľߙϜাۋĀƯغĉ˴ΏDŽ˖Ӫ뼷ȺġಗĂǩDŽ؈ǂೀ뼵Ăǩೀ뼵Ăǩ˗Յਓĉ˴뼷ŗӍĂǩƼЍਓϢ˖Ӫǀȗ뼷ŴĶȜࡄħਓϢĘԭċȡĀ˖Ӫ뼶źƲʞऒĀਓϢʠߔಌϾӃDŽĀχ₈Ƭʇ뼶
ĤȀะɸľʞĎĢſŚʘ뼵96뼵չՍȓѣ뼵ՍၽݭDŽ뼵ଔӘݭDŽŠײĀӅśଋąύݔƬЌѠמćĤȀะऄЌѠঢ়ډЌťࢨƬЌѠݔDŽĀмȞॏě뼶ćॏěĘ뼷ڏˡߊͳȩˋśଋਓॏ˽מćƼЍĀŕĤмˡ뼶5ampŚܕߝĈՃȓѣ쨞ĤȀะ쨟ɽઠKUCڱӍěجƖҠӍūǕ쨣Ӄɯ뼵ƱůۈGGJCPԶФ뼷ˤơƜƚħęŝՇҜąĂċĻŗःˤιȸ뼵จęĉȱͶŠąݔƬЌѠŕĤƚяĀĂċݘČƯě뼶
73JUNE-JULY 2015
ɾϒǛТঢ়ЌѠמġŕęĀΪӃࢰȞײǛĎӽȜɘɾϒ⏜ࠑ뼶٩ʹćŭũˡ뼷⏜ࠑǛĎӽʇҌȜшĈǎϢӭ뼷˄ѲĈǚϗᤂːƶМĀěڱӍƜƚɁŞ뼷ಗƪċၰěढ़Šċěڱढ़뼶ˤơş֏ϝĄҬŅŭǛТঢ়ЌѠמȉ1TKGPVCN5GC8KNNCUCPFQVGNQORCP[VFڑ፴ৗڱćǘ⏜ࠑũѲ˟ȷǛĎӽЌѠŗĎĀԨĂċϝ뼶
क़Ś쨞OCTCӘЌѠӍʇҌ҈ثQVGNU4GUQTVU쨟ǘඳୌसӘራҠũѲĀ҈ثӘЌѠ쨞OCTC$CPIMQM쨟ć˥ūڏDŽąοȢКĀũˡ౯К뼶҈ثӘЌѠѲĈǎϢӭ뼵Ăċঢ়ډƄ˪േ౸뼵ĂŝʞǘljڝĀЌť뼵ĂċĐɒذƬʇħМƬĀƄჾКၰěढ़뼷ŗӍƪċĠβĨढ़뼶ĠβĨढ़ĀʋύරඌغŪ뼷ĻźӖĀĢƔʾϞɌʭ뼶ب
73 Chinese Sound Bitesindd 73 24515 430 pm
74JUNE-JULY 2015
ŊĈĉĻŗΞĘʄĄĂǝƄՃĻĨ뼵ĠĠӴĀŚęĝ뼶ȺۍĉדĀटĐę뼵ᇱЉĀΝբŠƍͳĀ϶ᇫሊş֏ĀŀƚໆѲȢĄġŚǀ뼶ȮϾĀʁĤҠ뼵ăߟĀĤĐŞઝǒҠĖōǩĀʋභ뼷ĘʄƄĴƄăćᄏƜƺŠŀƯ뼶
ĘʄĨŪħġŚě֏ˡĀȶ뼷פą؈ŠӃɯٲŢ˺ॎӃɯˡӪĀڇŠ؈ॸဩ뼷ԨĂĈϙʲɫĄˬιʘĀşТ뼷ȺˢϞవȘʆęΝ뼶ăΡǷȮċŚŝǝΝśşǡϰĘʄ뼷ĝĨڨǷŗŕŨĀĴǎĖТ뼶ĘʄӃɯٲŚӃɯਇɘǥːϵŀȩФ뼷ύǘĈŎԭħϔϙĀιʘ뼷ĘʄƲŭĝڇۃąƞęՏŚěڱӍ֏זĖĔƀڏDŽ뼷Ȇġďಗą(QTOWNCวݭġŚę˺ظ뼵ցЍ҈뼷ŗӍɩᕹϝĀĘʄŚĴظঌєŠĘʄŚǗΆ뼶
ϝĀŞϯȗȓѣӍƜƚॸȓѣXGPVU6TCXGNUKCƼЍჼƂɽǀȗCZCPVCUWYCPćă΅ǡŗ+ɮŝĀǻśଋąćĘʄڏDŽĀŚě˺Ӄɯűזě쨞+6JKPC쨟뼶Ŵćˈɩ$KXGPVUۈिਲ਼ɝĴȩФ뼷ĘʄćĔŭƀşŀąňęĀȻ뼷ƦؼĝĄŎᇫሊĀƶˋş֏뼶
qŢǘěغڱĎĸ뼷ĘʄĻĸԵĂНĈϙʲɫ뼷ƦؼąƄՃĻĨ뼶פąЌѠƥʋ뼷ĘʄŃĈňĠăǜՏĀɁŞŗӍԵĈȆŞɡĀբžŴĶ˝Պ뼶r
ěڱɁŞҤćĘʄĘʄшĈϿĠęՏě֏Ɂࢰ뼶ĘʄĤŚűז֏ƺĀŚڇۃġķďĄȺġĂċŕԵזӍƜƚɁࢰ뼷ƦؼģĄĠŭĎŚޱǫʕˡѩŞ뼶ĘʄȘűě֏ġķģĄڏěĀז֏ԨĂċډĀŚě֏ɁŞ뼷ƑĄڏѩĂȸ֏ěƂĀχџ˝Պ뼶ԨĂċџলĀɁŞĄĘʄŚěڱġķ뼶ĔċŗڏѩęՏŚěڱ뼵ԄӪΡƦʄʭʋĀěڱġķŞހŝݖઽͲġķ뼷ʁƶdž
Ęʄě֏ˡLjϋ˓ஸ
Ǘ˸뼷ȉʋභоŚӚ౨եȠʫ뼷ιʘѲƶϔŨຂ뼷ŞȗʞīĐћয뼶ěڱġķшĈĂċǚϗːƶМ뼷ĻગĉĀƄჾՏၰěढ़ŠċęŇăDž뼵ɧϜᰋࡊĀĠβĨěڱढ़뼷ߴĈŕϵɘĀƬڐͶՕӍǜཥѲ뼶ˤʋ뼷ěڱġķʭģѲɪĀʁƶեęЌѠ뼷шĈǎբҍϾϢӭ뼷ѲӍěڱԜӝ˖ӪमƼ뼷ĻӖՏĀěڱŠƜƚ뼶qrƼЍΡ뼵2ʠĉěӍͶԉěڱ뼵ljۈिş֏ݭDŽŭěŗӍġŚŭĘʄȘűěũDZȐၰĝćĔƀڏDŽ뼷˄ɩĖƶ뼶
ĘʄŕĤɁࢰ숯숯Śŝě֏ġķ쩑ӅNJǩ؆ħ0CVKQPCNZJKDKVKQPCPF
QPXGPVKQPGPVGT쨞5JCPIJCK쨟뼷Һ؆q0쨞5JCPIJCK쨟r쩓Āśƍ뼷ȜźϿĠۈƖŞҠĀതڌŢƋᓮƔ˫ɡ뼶Śŝě֏ġķύŚŝԄӪˌŠĘʄ؈ʸǟդӚ뼷ɽӚ౨ǚϗħоːƶМ뼷؆Șʆƥŕ뼶ě֏ġķшĈоːƶМĀبʭ֏ɁŠоːƶМĀبʋ֏Ɂ뼶بʭ֏ɁಗċęՏ֏ढ़Šċ٣ܪևŇĀ֏ढ़뼶ƲĂċęՏ֏ढ़ĀǚϗħːƶМ뼷ևŇĀ֏ढ़קːƶМ뼷խǫߴĻˢТ֏ढ़뼶ˤʋ뼷Śŝě֏ġķģѲĈċęŇăDžĀěڱढ़뼷ĻગĂχƁԮĉăDž뼶ǟħϝǡȘʆĘǚϗŕę뼵njːŕƬĀě֏ෞʸɆϝ뼷Śŝě֏ġķנמˀ뼵ઝǒ뼵Ԑߺ뼵ǘĂɆ뼷ŃѲĈѩȓ뼵Ԅˡġķ뼵ɪЌѠDžѲ뼶
Ĉqʁƶแrƥ؆ĀĘʄŗȺযĀęڇۃĀӃɯѺ۷ࡒNJЪጠŗӍՏĀŚě֏ƜƚǡĎڏѩ뼶
ǚтƂ
NJ졿ఫ
74-75 Chinese Cover Storyindd 74 24515 1150 am
75JUNE-JULY 2015
qύǘĈŎԭħϔϙĀιʘ뼷ĘʄƲŭĝڇۃąƞęՏŚěڱӍ֏זĖĔƀڏDŽ뼶r
ːĘʄӃɯٲŚӃɯਇɘǥ
ȞЌѠ뼶ĔŝЌѠŮĈǎϢӭ뼷Ӛ౨ǕǻύĂƁڝƬĀūǕݱɽˌ쨞Ӛǘŭͳ쨟ǨϐӚƦŪ뼶
ĻગĠǩਓϢ뼷ƦؼшĈۍĉٵґĀƬסĐɒذŠʕђĀϜٲ뼷ґʸˈƞՏĀƜƚ뼶ĀѲʹĄǘŗǡΟǼĀϜٲϐҜȥŪ뼷ƧȺŒŞ΄ąˈľŅȉλĎĀȗЯ뼷ŐଟĀŬǰƅ뼶
ԨĂċກĀɁŞקĄк˟뼶к˟ĄĂċמඵӭŠЌťǘĂɆĀ२ĉě˴உǒˌ뼷ŞƳĘʄĀġķŞь뼷ĄĂċʗŦȏˣߜĂċћ뼵뼵ΜĀˬǎ뼶ƜƚॸĻŗಶůĔƀĀˬǎǟħƜƚɁŞ뼷ŕґʸăɸľĉĀƜƚ뼶
ӃɯѺ۷ࡒĘʄшĈযĀ˥ͳΝNJЪጠŠ۵ĠΦࡡ뼷եϒĀՕNJȉŞĤɭɌĀĠƟNJȠઽʸ뼷ŪąĈĀʄ৫NJ뼶ʋභоŚӚ౨űז쨱ĈŎɸľŭĀġŚԽڄӚ౨ȉѲʹɧϜĀԽŠdžͳ΅ăෲĀΝᴂዣχƎঞĄȘʆɯϢĖĘʄĴĀκɯƥŞ뼶ʞǘᐤҠŠ༽ҠĈŎĀࡊŚĀƳߋӭӚ౨뼶ĔȏբžĝĄ˺ॎӃɯͱƜƚǡӍƜƚŶĀŕމŅ뼶
ͻĘʄŮĈŒѧǫԘĀեϒᆶŝԳŠƬďĻˢТĀसӆŠിӆĝĄڏѩě˺ӃɯĴăĻǸľĀӗމƥŞ뼶
ĤNjƄՃĘʄшĈϿĠڏѩęՏŚ֏זŠěڱĀɁŞ뼷Ʀ۵ĠĀϾӍԄӪЌѠģĝшĈϵɘ뼵मĀʗˡěڱѲ뼶ƜƚॸĞߜˣο˩ܪĀɁŞ뼷ĘʄȜĄĆĀŕՊ뼶˝މ
ƜƚॸăҨছ˝Պć06ĘʄڏѩĂɁϜЬƬݔĀ৫Ţ뼶ĔŝΪφĠŭષ۵ĠDŽˡę˺ĀஉǒˌȜ२ĉěǨ뼵ډԐढ़뼵Ќኃ뼵ঢ়ډфŠஉǒˌʪʸħĂɆ뼷ħƲĂʞĎਓǙҜǡǨλĈĀ৫ŢɆԥ뼶உǒˌԵĈĻગĉνӐКٮЌ৫Ţ뼷ͱĉၰěКĀˬǎ뼶ǩŚĀԐढ़ǂೀ)TCPV$TWPUGFGPŃĻħƜƚʔǻǭ˱뼷ŗӖਓϢĀˍ뼶06ĘʄɆƍĀĄћĂƄȕĀȞʞ뼵ՇҜƺŠџݔ뼷ŕґʸ
ćĔƀڏDŽĤмȞşҘě뼵Ĵল뼵ƜƚŶ৫ŢŗӍΡě뼶ǨŗŚōǩȞײƧʑӘϙ뼵ı҈뼵KOO[JQQ뼵ᅱᅧ뼵วѩŴĶĀƜƚ뼶ڏŠɲϜϙĝ˝ՊćĔƀݭ
АҔćĘʄϒʋභƳΟǼĤܪҠʭ뼷๗ŭĘʄȘűڏѩŞĀnjĴѲʹ
74-75 Chinese Cover Storyindd 75 24515 1151 am
76JUNE-JULY 2015
ТŪιͲĔٯĄƦͲȒĀƂ뼷ĻĄۍĉדኁĀĄЌѠӍӃɯ˖ӪˡĀߊӿϰϰఆĨƚȡ뼷ŊĨӍĴŢϢеɘDŽڥɘ뼶뺭
ćǗŔɫ뼵55뼵ȖŠ)EJCVDžǗŔʘԭħşТĀƎĐ뼷ĉȉĉƥǎĀˈਜঞĄӚӐŠάȱͶŕȶđĀƶК뼶Ţǘߊĉ˴Ďĸ뼷ĈąĔȏǗŔʘĀৗՎ뼷ŢϢеɘDŽɘďȻīΜƦͲڏ뼶Ļ뼷ďϝǡĀŰߧƦҶ뼷ЌѠӍӃɯ˖ӪˡĀߊӿڥఆĨƚȡ뼷ŊĨӍĴŢϢеɘDŽٯɘ뼶뺭뺭
२ĉϢе˖ӪĄࢨˡŪβĀȱਢ뼷ਯȺĄćЌѠ˖Ӫˡ뼶ĂŝśɡĀЌѠκΓīƧźĢŹǜതڌŢƋҠŒũĎ뼷ąĢŹŠതćɳ뼷ĈĠɹ쨵ňĠĴȊ뼷ࡍהŢƋĀڌćϢе˖ӪĔċցΆĘ뼷ЌѠߊӿТăĖЌѠćܦΰɌʐਓϢŦƟĀnjː뼶
ͱϿߊĉ˴ˆ˽ɝĂɝĢŹĔċɝʚ쨰ϢеěǂƚȜŀNjιƈāĀʅȁĄƇĬ쨵ȺǰďĄǥʿĀӷݦȱͶŠϢеĀฑࡄʇ뼶ĂҶŗકƥ뼷ЌѠߊӿƙĀĄqӚӐȱͶrĀŀNj뼷ƦăĄڙᆃĀˈ˱뼶
ljĂċߩղϰϰĄŕՋĀ뼶ƜƚغͱϿĄȁħԚċЌѠȞײ뼵ЌѠĀŞžͱȁЌѠǔɘDŽջĤDžʅȁŢԚĂŝЌѠмŀ뼷ȚЌѠߊӿĈޡȉĔǩದćϢеԒͶ뼷ũ˧ȉŴĶӚӐʸǟȱͶ뼶ȚНʥ쨰ăĻŮʘľǗŔɫͱҽƱĎȉϢеӚӐʸǟȱͶ뼶
ſŚʘěڱȉƜƚŭƼЍěڱ٩ԏ뼷ۈिȜҬφڇʠԄӪӃɯɁ뼷ƦԄӪƜƚȜભŕęˌŒ뼶ȁˤ뼷ĞđćതڌպݰĀě֏ˡġŒĂᤋ뼷ЌѠďκӚӐĂжƬΙ뼵ƬвĀߊӿ뼶
ӍĴŢϢеɘDŽɘĄȌīϢеŕĈвĀƶʑ뼶эɘăȚȩФߊĉ˴ŢϢеŠĔඐŀNjĀȶ˸뼷ģĄƬߊĨƺĀƶʑ뼶ĴǎĄȱਢ뼶ȮŕŶĂơȉϢеԒͶĖĪĂơĀɘăˆ˽ɸľċŇĴ뼶ŚʠϵϢеɆԥϯȗශઆȓѣ49QTNFYKFG˥ʿŢۈƖŞҠě֏ˡɘDŽąĂЬз뼷ʪưФĈĀದćϢеĈߊӿȉŴĶɘ쨱ˤʋ뼷ɸľĀߊĉ˴ΞħŮđŴĶιďΚȥŪӪ뼶ĔċƄࡢħۈƖҠĀߊˌǀȗژąܔѧ쨗
ȁˤ뼷ħąŕęՃʇŞƬߊƯě뼷˄ϢеɘĈвॼ뼷κƙĖŗĪڨǴž쨰s đĈࡄNjŠƱķ뼶ǚŢϢеđϭࡄ
Nj뼷ਯȺĄćƸĀľԘġ뼷ϢеňͲďĨƴśĆĄśǘŬķͱĄȩǚˆޚƦǢ뼶ǞĎ뼷ĈƱķƷĨϢеƱ˖뼷ĂϢеƱ˖뼷ĆŪβĀǴĢƔďƬ뼶߀
s ĠɝũǽКʚϝ뼷˄ɑϢеȀŗĸdž뼶ĔĄĂƞڇϢеϨȉƸĀƤƶʑ뼶ĻŗȮqħƇĬr뼵qƧڒr뼵qƇĬr뼵qɑĆffɑгār뼵qĆĀğʑƧrDžɝƶКũ˧뼶
s ĞѩʑdžɃϢеĀѢˆ뼶ϢеƫĆĀɝʚŶ뼷ăđŮĄӕҢćŦƀ뼷ɝȠȱĀɝʚ뼷ĔƟĆĈĻĨȌīϢеŊĈĞĖĀʋĀƱʜ뼷ģĻŗӚӐŐϢеŢĆĀƱķ뼶
s ыħϢеԵĈҲĀʋ˖Ӫ뼶ϔĄҺ˱ĀȅѮѲʹ˖ӪģӖ
ŗźϢеƴīĆňķ뼷ĨdžɃŴĶĀ뼷ȮƦźŴĶŢĆмŀČƗ뼶
s źϢеƢƅĆdžɃŴĶĀ뼶ěڱĉ˴ƼƔdžɃŴĶߊĝЏʫغĀ뼶ȁˤ뼷ժዓȴ뼷ăđǙᛃ뼷ģăđߣŎǟśѢˆ뼶ȮĆĀɝŠɽʪ뼷ϢеĨѿʓƢƅĆĄdžɃŴĶƥǡǨĸĀƸ뼷ƦؼģěźŴĶƴīĆňժķŠůķ뼶
ʘľȉϢеƥǎĀˈਜŠӍĴĀɘ뼷ăȚĻŗźĆŨэТŪιͲ뼷ƑȶđĀĄĻŗƬĆĀߊĨƺŠϢеĀƫǼ߀뼶
JTKUVKPG)COCTTCĄ49QTNFYKFGɽઠ뼶49QTNFYKFGĄĂؽƖҠۈŝŚʠϵĀϢеɆԥϯȗශઆȓѣ뼷шĈο˩ࡒĀě֏ǀԥ뼶˽ȓѣĪĀۈƖҠӿʗɠħϢеǭȉě֏ȠȱĀјƶ뼶٩ƢނŰ뼷ɑˢˈȉJTKUVKPGԒͶ뼶Ǘ쨰EJTKUVKPGICOCTTCNTCYQTNFYKFGEQO뺭
76JUNE-JULY 2015
qɘăȚȩФߊĉ˴ŢϢеŠĔඐŀNjĀȶ˸뼷ģĄƬߊĨƺĀƶʑ뼶ĴǎĄȱਢ뼶ȮŕŶĂơȉϢеԒͶĖĪĂơĀɘăˆ˽ɸľċ
ŇĴ뼶rCHRISTINE GAMARRA
LRA WorldwideɽઠؽƖҠۈ
ƢԺ
76 Chinese Knowledgeindd 76 24515 1153 am
IBC IBTM China ADindd 50 13515 833 pm
ಌϾ٧
7 Sabah Tourism Board ADindd 7 24515 1235 pm
13JUNE-JULY 2015
Zhujiajiao ancient water town
Yuyuan Gardens
ldquoShanghai continues to offer a lot to event planners It is very accessible has opportunities for off-site events and
has many local attractionsrdquo
MAX JANTASUWANManaging DirectorEvents Travel Asia
Bank Council Annual Meeting and the welcome dinner of EXPO 2010
One of its newest venue additions may soon overshadow several competitors in the Asia Pacific market The National Exhibition and Convention Center (NECC) has already attracted much hype within both the domestic and international marketplace calling itself the worldrsquos largest exhibition venue Co-built by the Ministry of Commerce of China and the Shanghai Municipal Government NECC offers 500000 sq m of exhibition space with 400000 sq m indoors and 100000 sq m of outdoor display areas The indoor exhibition space includes 13 large exhibition halls each spanning 28800 sq m as well as three smaller 10000-sq m halls ndash all of which are directly accessible by freight carriers It also has over 60 meeting rooms of different sizes with seating capacities ranging from less than a hundred people to three thousand attendees each NECC is a multi-purpose facility offering more than exhibition and meeting facilities it is supported by a commercial centre three office buildings a five-star hotel conference services as well as international cuisine options and entertainment
OUT OF THE BOXShanghai has a healthy number of exhibition and convention venues and also a plethora of luxury and business hotels that offer impressive and well-utilised event facilities However event planners looking for the unconventional will not have their ideas stifled in Shanghai
Event planners can consider a space like M1NT which is a modern-day members club for classy clientele With a combined offering of a destination restaurant cocktail lounge bar roof terrace and night club it can host cocktail parties of up to 600 guests or
12-14 Cover Storyindd 13 24515 1134 am
14JUNE-JULY 2015
Shanghai Maglev Train Waterhouse Nanjing Road
On the Bund
sit-down dinners of 160 guests Event organisers can opt for food prepared by in-house M1NT chef Grant Brunseden M1NT has hosted and catered for a wide variety of events offering a chic touch to product launches fashion shows training and seminars and after-parties Some brands that have used M1NT for events include Ferrari Hermes Jimmy Choo Chopard UBS and Bvlgari
Situated east of Shanghairsquos old town is The Waterhouse at South Bund which consists of a 19-room boutique hotel and an event warehouse Located in the vicinity of the 2010 World Expo site and next to The Cool Docks cultural hotspot the venue has a disorienting yet refreshing design that charms planners in search of something out of the ordinary
The event venue is a pillar-less multi-purpose space converted from a former warehouse Evoking the buildingrsquos industrial roots the 743-sq m warehouse has a double-storey
ceiling and can be easily reconfigured to cater for all kinds of events and formats It can take up to 800 guests for cocktail parties or 500 guests for banquets
Anyone looking for an exclusive but sophisticated space in the heart of old Shanghai can consider Yong Fu Seventeen A members-only club housed in a private whiskey and cigars bar complete with parquet wooden flooring and comfortable green leather armchairs Yong Fu Seventeen can be hired for events of up to 100 guests with the choice of in-house or external caterers On other days it hosts regular whiskey and cigar tastings vertical wine tastings or oysters and champagne evenings
THE SHOW GOES ONWhile the merits are endless as a global city a metropolis that stays true to its roots is one that visitors return to time and again Shanghai retains its history and culture in landmarks such as the 400-year-old Yuyuan Garden the French Concession Region featuring old European buildings in Luwan and Xuhui and the renowned taoist Chenghuang Temple (also called Yi temple) This culture works as a hook for pre- or post-conference tours or incentive travel programmes Groups can visit medieval water towns such as Zhujiajiao located just 50 minutes away from the city centre by bus or take the maglev high-speed magnetic levitation train to Hangzhou or Suzhou
Oscar Cerezales chief operating officer of Asia Pacific for MCI weighs in
Shanghai has a combination of three pillars 1 It enhances relevant business exchange opportunities 2 It has a consolidated industry community 3 It has a leading positioning in market segments such as
finance real estate healthcare logistics and innovation
WHAT MAKES THE CITY OF SHANGHAI UNIQUE
12-14 Cover Storyindd 14 24515 1134 am
15 Hyatt Westin ADindd 15 19515 751 pm
16JUNE-JULY 2015
Mercato Starling
MERCATO Mercato is an Italian restaurant from three Michelin-starred Chef Jean-Georges Vongerichten Located on the sixth floor of Three on the Bund it boasts stylish rustic surrounds with reclaimed wood and warm leather tones exuding familiarity and a sensual feeling of comfort Looking out of the tall glass windows one will immediately feel directly in the heart of a vibrant city but away from the bustling crowds Famous for its seafood house-made pastas and wood-fired pizzas dishes are presented family style allowing for sharing and sampling a bit of everything Our personal favourite is the spicy salami ricotta cheese and broccolini pizza Mercato can also be booked for intimate dinner events with a separate function menu available
STARLINGStepping into Starling can feel like you are being teleported to Southeast Asia Just down the street from Four Seasons Hotel on Taixing Lu the pub evokes a colonial era through huge retro fans soft lighting and quaint birdcages If you are living in Southeast Asia and need some convincing to check out this joint let the cocktail menu wow you with its rum or gin-based concoctions that consist of spices and tropical flavours found in Southeast Asia One of the must-try cocktails is the spicy Tom Yum Colada made with coconut milk pineapple and lime juice The Pandan Collins and Roasted Pineapple Old-Fashioned are also some interesting options These drinks can be accompanied by familiar tastes such as laksa mango sticky rice or beef rendang ndash courtesy of Malaysian chef Brian Tan
TIAN ZI FANG (ॵŔᇇ)This artistic district is a labyrinth of alleys filled with cafes art galleries art deacutecor apartment blocks and craft stores within the area known as the French Concession Spend some time in some of the art galleries or take a stroll in the elegant French Concession itself ndash a 10 square-kilometre district with old residential buildings and heritage hotels and edifices
MAKE TIME COUNT IN SHANGHAIDO YOU HAVE SOME TIME TO SPARE OR A CHANCE TO MAKE USE OF CHINArsquoS 72-HOUR VISA FREE TRANSIT POLICY WE POINT OUT SOME INTERESTING FINDS IN THE GLOBAL CITY THAT MIGHT BE WORTH YOUR TIME
Tian Zi Fang
16JUNE-JULY 2015
16 Shanghai extendedindd 16 24515 1200 pm
19-20 Sheraton ADindd 19 13515 857 pm
amp
0
lt
amp0
0lt
amplt
amp0lt
19-20 Sheraton ADindd 20 13515 857 pm
21 Macao Economic Services ADindd 21 13515 759 pm
22JUNE-JULY 2015
THE LUXURY
ISSUEWE LOOK AT
WHAT LUXURY
MEANS WHEN
GIVEN OUR OWN
INTERPRETATIONS
TheLuxuryIssue
WORDS EL KWANG
KRISTIE THONG
GINA SIN
22JUNE-JULY 2015
Itrsquos common knowledge that the
demand for upmarket or exclusive
experiences increases as Asia
becomes more affluent The growth
of economies see many corporate
companies rewarding high-achieving
employees in the form of top-notch
luxurious experiences And as a larger
and younger demographic worldwide
becomes richer products and services
work harder to find ways to attract
the elite in an increasingly saturated
market
Proving luxury incentive travel
continues to be in demand
Luxperience a three-day event that
aims to be the platform for luxury and
experiential travel in the Australasia
and Pacific region has seen continued
growth The success of the show has
prompted organisers to include a new
program within Luxperience tailored for
business events this year Event buyers
will be able to identify new opportunities
within the luxury travel industry for
incentives or exclusive events while
exhibitors will have a bigger platform
to provide innovative solutions for
meetings and events
Event planners specialising in luxury
experiences are now looking beyond
luxury products Clients are asking for
unique money-cannot-buy experiences
Many of us consider luxury to be in the
form of expensive items and exclusive
retreats while others believe it can
be the simpler intrinsic things in life
that are often overlooked However
we choose to define it one quote by
Karoline Huber of IWC Schaffhausen
(published by Boyden Global Executive
Search) sums it up well ldquoLuxury is
based on emotion and it is people who
create emotional differencesrdquo
22-33 Luxury Issueindd 22 24515 1137 am
23JUNE-JULY 2015
TheLuxuryIssue
OSAKA ndash
JAPANrsquoS SECOND
LARGEST CITYCurate a stellar city adventure in
Osaka and check the next residential
conference or incentive into the 160-
room St Regis Osaka Located on
Midosuji Avenue the Ginza of Osaka
where luxury international fashion
labels reside the purpose-built
five-year-old hotel is the epitome of
luxury Ease delegates into the hotel
with its signature afternoon tea or a
rejuvenating treatment in the Iridium
Spa featuring Sothys Paris
Witness the daily champagne ritual
held in the outdoor Zen garden adjacent
to the lobby on the 12th floor before
heading to The St Regis bar for a glass
of Shogun Mary the hotelrsquos concoction
of the Bloody Mary cocktailThe
THE LUXURY OF CULTURE BRINGING THE BEST OF TWO JAPANESE
LUXURY INCENTIVE CITIES THROUGH THE
CONDUIT OF CULTURAL EXPERIENCES
WORDS EL KWANG
welcome reception can either be held
in the 210 sq m Astor Ballroom or in
Italian restaurant La Veduta or French
bistro Rue drsquoOr Start the next day with
an official meeting agenda in the Astor
Ballroom which also has optional
breakout spaces in the four meeting
suites on the dedicated events floor
With its easy access team-building
activities are in abundance Visit the
190-year-old Kuromon Ichiba Market
for arguably one of the best Japanese
food and seafood in Osaka Another
fun activity for all ages is a visit to
the Momofuku Ando Instant Ramen
Museum where delegates get to
understand the history behind this
post-WWII invention try their hands at
making it and design their own ldquocup
noodlerdquo Those keen to learn more
about the Japanese culture can take a
private behind-the-scenes tour of the
Yamamoto Noh Theater built in 1921
Planners can have the option of having
performers hold coaching sessions
for delegates on the actual performing
stage The art form has been recognised
as a Japanese intangible heritage
in 2006
End the program in Kyoto with some of
the cityrsquos best retail shopping before
bringing delegates to Kyoto for more
cultural elements
The Astor Ballroom of The St Regis Osaka The Library Suite Meeting Room
ldquoAt both The St Regis Osaka and
Suiran The Luxury Collection
Kyoto we believe in assisting our
clients in curating memorable and
experiences that are unique to our
brands The Luxury Collection is
about travellers collecting local
and authentic experiences Let our
hotels be your guiderdquo
FAY-LINN YEOHBrand Director
The St Regis and The Luxury Collection Food amp
Beverage Marketing Asia Pacific
Starwood Hotels amp Resorts Worldwide Inc
23JUNE-JULY 2015
22-33 Luxury Issueindd 23 24515 1137 am
24JUNE-JULY 2015
Suiran a Luxury Collection Hotel Kyoto
HISTORIC KYOTOThere are many forms of relaxation and recovery in the world of luxurious experiences Some prefer retail therapy while others opt for a digital detox by staying in a luxury hotel or resort Embracing and experiencing the traditional Japanese culture and historic sites may reap benefits beyond soul searching Its cultural myths and spiritual integrity continue to distract global visitors from their day-to-day worries a true time out in Kyoto whilst stepping back in time
A 13-minute bullet train ride takes you from the buzzing city centre of Osaka to historic Kyoto the former capital of Japan for 1200 years According to the Kyoto Convention Bureau the ancient city is the cultural heart of Japan It has 17 UNESCO World Heritage Sites on a cityscape dominated by 2000 temples and shrines
SUIRAN A BRAND NEW BREATHING SPACE On the vibrant side of the Hozu River resides the brand new Suiran a Luxury Hotel Collection Kyoto As the first luxury collection hotel in Japan this hotel is perfect for exclusive management retreats or complete hotel book-outs Upon entering the main gates of the 39-room hotel a purposefully-laid footpath leads you on a tranquil trek through a Saryo Hassui cafeacute overlooking the river and misty Arashiyama hills and the hotelrsquos enchanting garden before bringing you to the hotel reception
Off the main reception desk is a 100-sq m Akane function room perfect for intimate welcome dinners of up to 48 guests Enjoy an authentic Geisha performance one of Japanrsquos indigenous wonders Unfulfilled meeting agendas or higher-level business planning can be carried out
in the unobtrusive meeting room or in the smaller 18-sq m Shogetsu room a less formal traditional Japanese setting that comes with its own bathroom and outdoor garden
The luxurious and spacious guest rooms were designed with traditional motifs such as the culturally significant cherry blossom hues in spring and the lush verdure in summer The carpet is a reflection of moonlight ripples on the Hozu River The superior rooms on the upper levels offer views overlooking the hotelrsquos foregrounds and its peaceful mountain and river surrounds whilst the ground floor Yuzunoha deluxe terraces consist of outdoor air baths (onsen) complete with retractable private screen doors for a soak under the healing sun
RECOVERY THROUGH THE ARASHIYAMA CULTURAL HUB The hotelrsquos concierge can assist in designing a customised menu in the hotelrsquos Kyo-Suiran restaurant (a restored building from its 1899 version) or an indigenous exploration of the Arashiyama village located near the hotel Engage the strength of the young and energetic team of ldquoJinrikishardquo which are beautifully-
24JUNE-JULY 2015
Sight-seeing on Jinrikisha
A dish from Kyo-Suiran Restaurant Authentic Geisha performance in Akane function room
22-33 Luxury Issueindd 24 24515 1137 am
25JUNE-JULY 2015
designed small two-wheeled rickshaws and embark on a tour of famous Kyoto landmarks surrounding the hotel Cross the Togetsu (crossing moon) Bridge and visit the Tenryu-ji Zen Temple established in 1339 by shogun Ashikaga Takauji in memory of Emperor Go-Daigo Existing buildings were restored to their closest originals after having gone through eight fires centred by a Zen garden displaying the balance of Yin (rocks) and Yang (water)
The hotel can work with the temple to organise activities such as meditation and hand-copying of sutras This is certainly a place to recharge and restore inner harmony after a productive conference in Osaka Equally wondrous is a Jinrikisha ride around the Arashiyama Bamboo Grove which is a popular site for photography The fresh air along with the staggering height and intense green hues of the bamboo makes one feel that all troubles will eventually come to an end
EXPLORING FURTHERVenture further into other parts of Kyoto Check out the must-see Fushimi Inari Taisha a Shinto shrine dedicated to the gods of rice and sake famous for its two-hour hiking path through the Senbon Torii shrine gates outlined by red overarching frames and fox
sculptures holding a key in the mouths for the rice granary
Head over to Gion district and let your imagination go back in time as your stroll through the alleys of old tea houses some of which are now converted into stylish restaurants and retail shops like Leica As Gion is known as the geisha district it is not uncommon to see Geiko (professional geisha) and Maiko (apprentice) throughout the day There is a large variety of retail shops selling Japanese incense tea and arts and crafts such as ldquokanzashirdquo an ornamental hairpin Rest your feet while indulging in an epicurean experience at the Shimogamo Saryo restaurant set in a
traditional Japanese house since 1856 Post-dinner head for some Japanese sake tasting at Machiya in Gion
BEFORE FAREWELLBid farewell to Kyoto on a high note by planning a series of cultural team-building activities with the Suiran hotelrsquos concierge Team members can embark on a traditional Kyoto sweet-making (Kyo-Gashi) activity conducted by 260-year-old family business Tawaraya Yoshitomi or try Ikebana the age-old Japanese art of flower arrangements End the team-building activities with a traditional tea ceremony and learn how to receive and appreciate a cup of tea in the hotel garden
Team bonding is a crucial component of incentive trips Asians culturally bond over meals Consider organising nightly supper sessions of Japanese Ramen where delegates get to try and compare ramen from different ramen shops Or drive a ldquobest ramen eatingrdquo photo competition through social media channels
RAMEN BONDING
Arashiyama Bamboo Grove
Traditional tea ceremony
25JUNE-JULY 2015
Kyo-Gashi making Sake tasting
Superior King Room at Suiran
22-33 Luxury Issueindd 25 24515 1138 am
26JUNE-JULY 2015
Do you believe there are moments when we can feel the physical halt of time Moments where the rush of everyday life and work commitments take a backseat giving in entirely to a view or feeling so mesmerising it overwhelms you Moments where personal problems cease to matter albeit for a brief moment for the magnitude of your problems feels insignificant in comparison
For me it took standing at the West end of Angkor in Siem Reap and taking in the view of Angkor Wat in its full glory A sharp intake of breath as I marvelled at the workmanship of the intricate Khmer architectural carvings on the walls and pillars constructed in a century that did not have the tools and technology we have today Like all tourists in Siem Reap visiting Angkor Wat was one of the first things on the list Leak the helpful guide assigned by DMC Asia Expeditions explained that Angkor Wat is only one of the many religious monuments in the Angkor area a huge archaeological park that spans 400 square kilometres It comprises a hefty number of remains of the different capitals of the Khmer Empire from the ninth to the 15th century Once a Hindu and later a
Buddhist temple Angkor Wat was built in the 12th century and remains as the only religious centre in the area
After emerging from an extensive brand transformation from micenet ASIA to Biz Events Asia that left us excited satisfied but mentally drained I jumped at the opportunity of visiting Siem Reap in Cambodia a place I knew close to nothing about Siem Reap may be an emerging destination but it is already filled with tourists due to its rich line of historic and religious artefacts The best jobs locals can have in Siem Reap are the ones directly fuelled by tourism ndash as tour guides and in hospitality The high proficiency of the English language spoken everywhere is also a true sign of a thriving tourist destination in Southeast Asia
TheLuxuryIssue
THE LUXURY OF TIME
RETRIEVE LOST TIME AND ALLOW FOR TRUE INCENTIVE CONNECTIONS
THROUGH THE HISTORICAL BEAUTY OF SIEM REAP
WORDS KRISTIE THONG
Ta Prohm
26JUNE-JULY 2015
22-33 Luxury Issueindd 26 24515 1138 am
27JUNE-JULY 2015
27
LE MERIDIEN ANGKOR Despite the lack of existing MICE
infrastructure Siem Reap remains a
viable option for meetings and incentive
programs with its can-do attitude
These are the sentiments of Dennis
Kam director of sales and marketing
at Le Meridien Angkor He shares that
the hotel hosts up to four international
corporate groups a month of which
most come from Singapore China and
Thailand Besides the 200-guest Tara
Ballroom the hotel has an impressive
and well-landscaped garden that works
well for al fresco cocktail parties and
gala dinners of over 1000 guests The
lobby can also be easily taken over and
transformed to the requirements of
the event organiser A popular choice
is having a dinner hosted at a temple
where the hotel has hosted smaller
groups of under 100 guests at the
Kraven temple complete with stunning
lights and warrior dancers
ASIA EXPEDITIONSIn an exotic destination like Siem
Reap it takes a trustable destination
management company to ensure
everything goes according to plan I had
a guide who would go the extra mile to
accommodate any last-minute changes
and knew exactly where to take me
when I asked for something out of the
norm or local Apart from Cambodia
Asia Expeditions has a presence in
Myanmar Laos and Vietnam
SHINTA MANI FOUNDATIONSiem Reap is an ideal destination for
corporate groups looking for a cultural
incentive experience with a strong
CSR element Hiring the local Phare
Circus troupe for an event allows
groups to tick off their CSR KPIs Many
hotels also work with non-government
organisations that help support the local
community ndash be it through education
training or employment The Shinta
Mani Foundation is a registered local
NGO that focuses on three core areas
education small business start-ups and
health care On top of donations USD 5
from a nightrsquos room rate at the luxury
boutique Shinta Mani Club or Resort is
donated directly to the foundation
AN INCENTIVE OUT OF SIEM REAP
The same feeling of time stopping was
experienced through the hours spent
exploring sites such as Bayon Temple
and the ruins of Ta Prohm ndash a temple
made famous by Angelina Jolie in Tomb
Raider We also headed up to the Kulen
Mountain which is not just a popular
tourist site but where many locals visit
during the weekends to relax or swim
under the waterfall
In a beautiful destination like Siem
Reap we are naturally inclined to
switch off making connecting with
onersquos self possible It is where the 24
hours in a day pass seemingly slower
as though the seconds match the pace
of a calmer beating heart Without the
usual modern worries it also motivates
incentive delegates to truly connect
with each other making incentive
programs worth every penny spent
View of Angkor Thom Temple Angkor Wat
Banquet dinner at Kravan Temple
27JUNE-JULY 2015
22-33 Luxury Issueindd 27 24515 1138 am
28JUNE-JULY 2015
Depending on perspectives luxury
can mean catering to an upmarket
audience or simply having the luxury of
space and time and a chance to take a
breather and relax We learnt recently
that Singapore-based Saakalya Travel
is unique in the way that it provides
these luxurious simplicities to busy
professionals away from the bustling
and sometimes chaotic cities to some
of the most beautiful and culturally-rich
destinations in Southeast Asia
The duration of the trips is kept short
and hosted during the weekends so that
they do not eat into the limited time of
busy professionals but yet sufficient
in providing a deeply refreshing and
rejuvenating experience Luxury is what
enriches us be it physically mentally
or spiritually Its value can be found in something true and pure whether that
is attributing significance to the time
and dedication spent on hand-crafting
deacutecor as with the Saakalya Collection
or indulging in beautiful open spaces
of scenery The concept of luxury is a
wholly personal perception
Travel experiences at Saakalya are
centred on somewhere new and
something different Bali is the current
destination that Saakalya explores
with access to a richer variety of
areas and opportunities built on the
connections of Saakalyarsquos managing
director Alexandra Schmutterer
Locations are curated through the
knowledge of locals working alongside
Saakalya to embrace the concept of
TheLuxuryIssue
INTERPRETATIONS OF LUXURY TRAVEL
NOT ALL THAT GLITTERS IS GOLD IN LUXURY
TRAVEL SOMETIMES ITrsquoS JUST A BREAK FROM ALL
THE DEADLINES YOU MAY OR MAY NOT HAVE MET
AND THE LUXURIES OF BEING ABLE TO ENRICH
THE BODY MIND AND SOUL IN TRAVELWORDS GINA SIN
holistic travel Each trip only allows
for up to a maximum of 12 people
in order to maintain an exclusive
and personal experience The
variety of experiences planned
around tranquil surroundings has
been designed to encourage new
passions such as arts cooking wine
tasting (you may be surprised Bali
does have a winery) or yoga taught by
world renowned instructors Guests
will also stay in personal villas in a
luxurious resort maintaining the
feeling of exclusivity and privacy
In pursuit of more exclusive and
unconventional destinations works
are also currently underway to
create such experiences in Thailand
22-33 Luxury Issueindd 28 24515 1138 am
My Magnifique VoyageMy Magnifique VoyageMy Magnifique VoyageMy Magnifique VoyageMy Magnifique VoyageMy Magnifique Voyage
Grand Ballroom
Th e Grand Gamelan
Luxury Pool AccessLuxury Pool Access
SETTING THE STAGE FOR INSPIREDMEETINGStrade AT SOFITEL BALI NUSA DUA BEACH RESORT IS AN INNOVATIVE SET OF VENUE CHOICES THESE COMPRISE 12 FUNCTION ROOMS INCLUDING 2 BALLROOMS ALL OF WHICH ARE WELL-EQUIPPED AND FEATURE NAMES THAT INVOKE DEEP BALINESE MEANINGS AND ENDLESS INSPIRATION YOUR PERSONAL INSPIREDMEETINGStrade PLANNER WILL HELP YOU CREATE A TRULY UNIQUE OCCASION DISCOVER ALL OUR MAGNIFIQUE ADDRESSES IN OVER 40 COUNTRIES ON wwwsofitelcom
DISCOVER OUR MAGNIFIQUE ADDRESS IN BALI
My Magnifique VoyageMy Magnifique VoyageMy Magnifique VoyageMy Magnifique VoyageMy Magnifique VoyageMy Magnifique Voyage
SOFITEL BALI NUSA DUA BEACH RESORT
MAGNIFIQUE EVENTS
TAILOR-MADE MEETINGS IN A STUNNING BEACHFRONT SETTING
KAWASAN PARIWISATA BTDC LOT N5 NUSA DUA
BALI 80363 INDONESIA - TEL (+62) 361 849 2888
H9078SOFITELCOM
JOIN OUR GLOBAL LOYALTY PROGRAMAT ACCORHOTELSCOM
29 Sofitel Bali ADindd 29 16515 652 pm
30JUNE-JULY 2015
LUXURY AT SEATHE GOLDEN AGE
OF SAIL STEALS THE LIMELIGHT AT A RECENT
OFFICIAL MEDIA LAUNCH OF ROYAL ALBATROSS IN
SINGAPORE
WORDS GINA SIN
Some have always seen the appeal of having events held near water whether
it is an outdoor poolside cocktail event or a networking party on a dockside yacht
against the sunset Royal Albatross originally built in 2001 and later acquired
by Tall Ship Adventures Pte Ltd is the latest attention grabber for business
events in Singapore
Once a traditional sail training ship Royal Albatross exudes sheer luxury with its hard-carved wooden interiors sturdy
aluminium masts 22 majestic sails and 60000 LED lights customisable to 512 colours It can accommodate just shy
of 150 guests for day sailing or over 200 guests berthed
The media launch perfectly encapsulated the experience of being on the ship We went on a tour of its 185-square metre
upper deck Grand Salon and five ensuite cabins and enjoyed cocktails and canapes
specially prepared by Clubvivre We watched its crew climb the shiprsquos masts
in preparation for a ride out to Lazarus Island where fire-eaters gave us a warm
welcome and a delicious satay (barbequed meat on sticks) buffet awaited us We
headed back to reality eventually but not before everyone was handed flutes of
bubbly to end the beautiful night
Delve into Thailandrsquos spiritual culture at the Erawan Shrine located in the heart of Bangkokrsquos Ratchaprasong precinct on Ratchadamri Road Proceed with a stop at Grand Hyatt Erawan Bangkok a renowned luxury hotel located just next to the shrine
Despite a lobby constantly abuzz with activity it induces a calming effect on arrival as the fragrant air-conditioned setting cools you down The newly-refurbished guest rooms showcase residential-styled amenities making delegates feel right at home ndash perfect for residential conferences and events The hotel offers event planners an incentive to a rejuvenating experience at the tranquil isawan Residential Spa amp Club
While ldquooptionsrdquo is a key component with creative event buyers the hotel offers a high-end board room a grand ballroom with an eight-
metre-high ceiling as well as The Campus event space which continues to draw hot demand since its launch in 2009 A Singapore-based corporate event specialist feels The Campus ldquoprovides a fun environment that inspires creativityrdquo where delegates can relax and be themselves contributing to ldquobetter communications at an eventrdquo Due to its unique setting The Campus has also started to attract banquets and weddings
With the rise of smaller-sized events and incentive groups ldquothe residencerdquo offers a New Yorker-designed executive residential-styled setting Whether itrsquos pre-event drinks in Apartment 305rsquoS own Gallery or breakout creative sessions in any of the other four luxurious event rooms ldquothe residencerdquo provides a unique environment for planners with the objective to strengthen team spirit and enhance relationships
TheLuxuryIssue
LUXURY IN THE HEART OF BANGKOKEXPERIENCE THE LUXURIOUS FEELING OF SPIRITUALITY COMBINED WITH A HOTEL THAT KNOWS EXACTLY WHAT EVENT PLANNERS NEED
WORDS EL KWANG
The Campus
Royal Albatross
22-33 Luxury Issueindd 30 24515 1138 am
31JUNE-JULY 2015
TheLuxuryIssue
Major hotel chains and their rapid growth in the Asia Pacific region have always gotten most of the attention in business events The rise of independent hotels however has been evident in recent years as the category gains more prominence A Biz Events Asia survey conducted in May revealed that the majority of respondents (95 percent) are interested in independent hotels due to their unique product offering
ldquoTravellers today are looking for authentic and memorable experiences where travel is aspirational and luxury is defined by personal life and style preference at any given time in your liferdquo says Josephine Lim managing director of South East Asia for Preferred Hotels amp Resorts
ldquoIndependent hotels are often borne from entrepreneurial hotel owners with a passion for the art of hospitality They deliver the authenticity of a destination ndash featuring the unique characteristics of specific cultures within their own brand of hospitality that allows discerning travellers to lsquolive like the localsrsquordquo she adds
Also playing a significant role in the rising trend is a growing demographic of high-earning millennials with sizeable disposable incomes looking for exclusivity in cooler trendier and off-beat experiences
ldquoIndependent hotels pay a lot of attention to detail and design aesthetics Though some of them may be smaller the experience is often different and more magical I tend to stay in such hotels if I want a different experience they tend to feel more luxuriousrdquo says Jeanne Hong a 35-year-old finance professional who is also the
THE LUXURY OF AUTONOMY
INDEPENDENT HOTELS OFFER OFFBEAT OR EDGY LUXURY
EXPERIENCES BUT HAVE THEY GAINED THE TRUST OF EVENT
PLANNERSWORDS KRISTIE THONG
The Dhara Dhevi Chiang Mai
31JUNE-JULY 2015
22-33 Luxury Issueindd 31 24515 1138 am
32JUNE-JULY 2015
co-owner of The Snack Guru an online store selling healthy gluten-free snacks
Putting independent hotels within a single alliance has long been industry practice and there are many benefits to doing so An independent hotel under a company like Small Luxury Hotels of the World or Preferred Hotels amp Resorts can save costs by easily tapping into the hotel companyrsquos global distribution channels gain awareness through joint marketing efforts or build continued satisfaction with the companyrsquos loyalty program While individual properties may be overlooked when pitching for corporate business joining a hotel company offers them tender opportunities with multi-national corporations
These independent hotel companies have been gaining traction Worldhotels welcomed seven new members in the first quarter of 2015 adding to its portfolio of nearly 500 properties worldwide Small Luxury Hotels of the World has announced at least eight member hotels and resorts of which several will be opening throughout the year Meanwhile Preferred Hotels amp Resorts introduced six new properties ideal for the business events market that will be scheduled to launch by the end of 2015
A CHAIN GOES FREEIn early 2015 Starwood Hotels amp Resorts announced the launch of its 10th brand that now falls within its extensive portfolio Tribute Portfolio promises owners Starwood Preferred Guest (SPG) members and guests
the ability to ldquostay independentrdquo with a selection of independent upscale hotels in high-demand destinations While falling under the new brand name the independent hotels within the portfolio will maintain their own unique identities and continue to promise boutique service
Adam Aron chief executive officer of Starwood adds that the mission of the new brand is to ldquobring great hotels in great destinations to loyal SPG members who make up more than half of all Starwood staysrdquo As with Starwoodrsquos other nine brands SPG members will be able to earn and redeem Starpoints at Tribute Portfolio hotels and enjoy in-hotel elite tier benefits such as upgrades welcome amenities late check-out and more
NUMBERS FROM THE SURVEY
LEADING HOTELS OF THE WORLD SMALL LUXURY HOTELS OF THE WORLD
95list something new and unique product offering as reasons why they will go for an independent hotel
35 will take into consideration loyalty programs when considering the use of an independent hotel
Event planners have stayed with a member hotel in these hotel companies at least once
ITrsquoS ABOUT THE SERVICEThis recent development from Starwood may put independent hotel companies on alert in particular due to Starwoodrsquos strong and global branding as well as its loyalty program While many independent hotel companies offer some form of loyalty program most are only beginning to find a footing with loyalty programs specifically for event planners Elaine Macy senior vice president group sales for Preferred Hotels amp Resorts revealed that a meeting planner loyalty program is currently undergoing a Beta testing in North America under iPrefer the companyrsquos point-based guest loyalty program It was introduced in early 2015 to offer planners points for actualised revenue from rooms booked
Royal Palm South Beach Miami Starwoodrsquos first Tribute Portfolio feature hotel
22-33 Luxury Issueindd 32 24515 1138 am
International Starfor Leadership
in Quality Award 2013Gold Category
Certificate of Excellence2014 WINNER
One World Hotel
Find us on
first avenue bandar utama city centre 47800 petaling jaya selangor malaysia toll free domestic 1300 88 7888 toll free international 1800 88 7888tel 603 7681 1111 fax 603 7681 1188 email enquiryoneworldhotelcommy website wwwoneworldhotelcommy
Half Day Meeting Package from RM218 per person per day
Full Day Meeting Package from RM228 per person per day
2015 Meeting Packages
Meeting faci l i t ies recognised by the world
At the 5-star One World Hotel you can expect ample space luxuriously appointed with spectacular chandeliers and state-of-the-art facilities including simultaneous interpretation system live feed facility and mood lighting with variable colour setting and free Wi-Fi However what makes corporate functions here extra special is the opportunity to put fun back into functions
Anythingrsquos possible in One World To add some excitement to your next event speak to our Conventions and Events team today at 03-7712 2289 or email cneoneworldhotelcommy
Prices are in Ringgit Malaysia and inclusive of 10 service charge and 6 goods and services tax
ldquoTravellers today are looking for authentic and memorable experiences where travel is aspirational and luxury is defined by personal life and style preference at any given time in your liferdquo
JOSEPHINE LIMManaging Director of South East AsiaPreferred Hotels amp Resorts
at member hotels and already has more than 550 planners enrolled
Perceptions of service standards and event delivery also differ According to survey findings perceptions are pretty much split down the middle when it comes to concerns over an independent hotelrsquos brand standards in event delivery
While some believe the use of an independent hotel for an event may ldquonot be able to benefit from the established international image of hotelsrdquo others feel they offer a less mainstream and more intimate touch while not compromising on service standards Many will take to leisure-focused research through sources like TripAdvisor or rely on word-of-mouth to gauge standards of an independent hotelrsquos ability to host events Some however feel that the overall experience is dependent on the staff and service standards and do not take into account the hotel status
22-33 Luxury Issueindd 33 24515 1138 am
34 Luxperience ADindd 34 13515 841 pm
35 Pullman Bangkok King Power ADindd 35 19515 758 pm
36JUNE-JULY 2015
TalentAndMentor
There is no argument ndash talent is one of the most common and hottest buzz words in business events and hospitality While many companies experience what appears to be a talent crunch in Asia one professional who has spent years in talent assessment and human capital strategies suggests the ldquoright fitrdquo might be the bigger issue
Thomas Wai director for Asia Pacific at Talent Plus Inc says the challenge of identifying engaging and retaining talent differs for a region as large and diverse as Asia Pacific With his work bringing him to over 30 cities in China including the third and fourth tier cities Wai has met ldquogreat people who are driven honest and hardworkingrdquo and seen career fairs in Shanghai filled with tens of thousands of candidates expressing genuine interest Identifying talent is likely to be an issue here according to Wai and the question companies should be asking is if there is a structured and effective interview system in place to identify the right talent
For mature cities such as Singapore and Hong Kong talent retention is at play
ldquoUnfortunately many organisations do not pay sufficient attention in re-hiring their people They pay little focus in developing their potential They focus on peoplersquos weaknesses rather than setting them up for success As a result talented people leave the organisation and recruiters assume that they cannot find people to join themrdquo Wai says
ITrsquoS NOT ABOUT THE MONEYThere is a misconception that salary compensation and benefits are the most crucial investments in employment or talent retention While they used to be the key elements to attracting and retaining talent evolving socio-economic factors along with a thirst for information and constant change brought on by the Internet age have shifted mindsets of working professionals Wai calls monetary benefits ldquosatisfiersrdquo but not motivators
ldquoThe key motivators to truly engage and help us to getting and retaining our performers are recognition one-on-one time mentoring setting them up for success paying attention to them listening to their physical and emotional needs helping them to become significant and allowing them the freedom to be the very bestrdquo he says
We are well aware that a sustainable work force be it in the West or Asia Pacific starts from the top And it may be the hardest but most rewarding step Top leadership will first need to show commitment in building a talent-based culture and demonstrate that they care about their people
ldquoThen you need to understand the DNA of your top performers decode and understand what makes your successful people successful Use these DNAcharacteristicstraits to create an interview as part of your selection consideration when you are considering new candidates or promoting from withinrdquo Wai says
THE LUXURY OF TALENT
SCRAP THE IDEA OF A TALENT CRUNCH WE HAVE THE TALENT IN ASIA BUT DO WE KNOW HOW TO
GET THE RIGHT HIREWORDS KRISTIE THONG
36JUNE-JULY 2015
It is useful to evaluate his potential so as to help him with his blind spots while putting focus on his strengths
On top of constant and open communication Wai recommends ldquostay interviewsrdquo These interviews recognise the achievements of employees and identify subsequent steps for growth
ldquoThis way you would have a better chance of creating a sustainable work force for the future state of your organisationrdquo Wai adds
SUCCESS SHOWSA sustainable workforce translates to a successful business Wai cites the example of the Capella Hotel Group where its property in Singapore continues to enjoy one of the highest occupancy rates since its opening six years ago When the group took over the Ritz-Carlton property in Bali it enjoyed the ldquobest year ever after 17 years in businessrdquo Founder Horst Schulze was quoted in an interview saying itrsquos all about the right hire
ldquoWhat a customer wants is no defects timeliness and caring service How do I know my front office manager is taking great care of my guests I can ensure this by selecting the right talent Somebody that has it in themrdquo
The effect flows through every aspect of the business
ldquoYou could see the positive results from their high level of guest satisfaction guest retention employee satisfaction and ultimately financial rewards for the owner and investors as wellrdquo Wai says
36-37 Talent and Mentor Thomas Waiindd 36 24515 1140 am
37JUNE-JULY 2015
37
ldquo
ldquoThe key motivators to truly engage and help us to getting and retaining our performers are recognition one-on-one
time mentoring setting them up for success paying
attention to them listening to their physical and emotional
needs helping them to become significant and
allowing them the freedom to be the very best
THOMAS WAIDirector Asia Pacific
Talent Plus Inc
37JUNE-JULY 2015
szlig8QGHUVWDQGERWKWKHLUtalents and desires and their weaknesses and blind spots
szlig)RFXVRQWKHLUWDOHQWVDQGcreate platforms for them to exercise their strengths
szligHHSDQRSHQGRRUSROLFIRUyour teams to approach you with concerns suggestions and innovative ideas for growth
szligQGLYLGXDOODFNQRZOHGJHtheir hard work and achievements do it timely and sincerely
szlig5HPHPEHUWRWDNHWKHWLPHto understand why a team member would make the decision they made and why instead of rushing to judgement about a decision
KEEP THE MOTIVATION
36-37 Talent and Mentor Thomas Waiindd 37 24515 1140 am
38JUNE-JULY 2015
Knowledge
IT MAY SEEM OBVIOUS BUT THE STARTLING TRUTH REVEALS A GAP IN HOSPITALITY SALES TEAMS AND THEIR ABILITY TO FOLLOW UP
In this day and age of email SMS Twitter and Gchat personal contact is still the most important way to build relationships In a world of ever-increasing automation and impersonal service a hotel must distinguish itself from its competition Hospitality sales teams need to realise that product and price are very similar in todayrsquos market What will be the clientrsquos reason for awarding a piece of business The relationship with the customer and the loyalty built up over time Hospitality
38JUNE-JULY 2015
THE ART OF FOLLOWING UP
THE LUXURY OF KNOWLEDGE
WE OFFER INSIGHTS FROM TOP INDUSTRY PROFESSIONALS IN A SPECIAL
KNOWLEDGE SECTION GO DIGITAL WITH US BY ACCESSING FULL VERSIONS
OF THESE ARTICLES ONLINE
CHRISTINE GAMARRADirector of Operations Asia PacificLRA Worldwidechristinegamarralraworldwidecom
sales teams must be in the business of building relationships instead of taking orders
A prompt and personal follow-through with the client is the most effective technique to gain commitment Following up not only displays a sense of urgency for the business lead it gives the opportunity to advance the sales process towards a decision The timeliness of a follow-up is another factor that will communicate your reliability to the client A follow-up should not be later than 48 hours after the last communication with the client
An effective follow-upszligHVLQFHUHDQGFRQILGHQWszlig$VNRSHQHQGHGTXHVWLRQVWKDWLQYLWH
the client to elaborateszlig3UREHLQWRRXUFOLHQWOslashVUHVSRQVHVszlig2IIHUVRPHWKLQJRIYDOXHOtilde
for nothingszligHPRQVWUDWHWKDWRXXQGHUVWDQG
what the client is looking for
Read the full article online at bizeventsasiacomluxury-of-knowledge-follow-up
38-39 Luxury of Knowledge_KTindd 38 24515 1140 am
39JUNE-JULY 2015
WHAT SHOULD YOU LOOK OUT FOR BEFORE PENNING AN EVENT SPONSORSHIP AGREEMENT
Exclusivity ndash Most sponsorship agreements would provide some form of exclusivity This is to avoid competitors sponsoring the same event or to avoid association with a conflicting category Where category exclusivity is provided for its scope must be clearly defined Eg A soft drinks sponsor may agree to exclusivity for non-alcoholic drinks or insist on being the only beverage sponsor
Trademarks ndash The agreement should state the manner and form (colours font size proportion to surrounding text graphics etc) in which the sponsorrsquos trademark may be used Likewise the sponsor may wish to conduct its own advertising and the event organiser should also have control over the manner and form in which its trademarks and logos are used
Payment ndash Often involves a hybrid arrangement where a percentage of the fees is paid up front and the remaining being paid in accordance
WORDS EL KWANG
Duetto a technology and services company offering medium to large hotel groups and casinos a three-year old system that assists in implementing revenue strategy In an exclusive interview with Biz Events Asia Patrick Andres executive vice president Asia Pacific for Duetto explained that the program uses sophisticated algorithm to gather information from web shopping patterns competitor hotel pricing airline traffic special events and social ndash all to understand market behaviour The systems will ideally allow hotels to optimise price profitability by category It also provides hotels with visible real-time information to make necessary business decisions such as adjusting accommodation rates on their websites or in contract negotiations
It ultimately provides the opportunity for hotels to implement an ldquoopen pricingrdquo structure that will benefit the consumer in the name of rate parity yet allows hotels to sell at a more profitable rate Open pricing is an evolution from traditional revenue management Instead of closing out lower rate categories it allow hotels to shrink or increase price differentiation between the room categories This hopefully leads to more yieldable corporate rate tender agreements in Asia much like what the American market is experiencing Yielding corporate rate agreements allow hotels to market profitable rates during peak demand periods
Read the full article online at bizeventsasiacomluxury-of-knowledge-duetto
39JUNE-JULY 2015
JOIN THE PARTY
THE GAME CHANGER
with a performance-driven schedule Where productsservices are provided in lieu of sponsorship fees the manner of determining their value should be spelled out along with warranties as to their quality standard and merchantability also incorporated
Exit ndash Long-term agreements should have a termination clause allowing parties the opportunity to call it quits with and without cause anytime during the subsistence of the agreement Grounds for termination may include either party bringing the other into disrepute late payment of sponsorship fees and cancellation of the event
Read the full article online at bizeventsasiacomluxury-of-knowledge-sponsorship-agreements
VICKI HENGDirectorVicki Heng Law Corporationvickivickihengcom
ldquoDuettorsquos new strategies within their systems might allow hotels
to regain pricing power ldquo
PATRICK ANDRESExecutive Vice President Asia Pacific
Duetto
38-39 Luxury of Knowledge_KTindd 39 24515 1140 am
2 0 1 5m i c eMEETINGS INCENTIVES CONFERENCES EXHIBITIONS
10-11 September 2015Suntec Singapore convention amp exhibition centre
wwwmiceasiaexhibitioncom +852 3975 5710
miceaSia
100+ Exhibition booths
5000+ Visitors
500+ ConfErEnCE DElEgatEs
8 aCCrEDitED Workshops
2 frEE ConfErEnCEs
30+ prEsEntations
This prestigious Awards Evening will be judged by a panel of leading event organisers from throughout the Asia
3DFLAgraveFUHJLRQLQWRWDOWKHUHZLOOEHDZDUGVXSIRUJUDEVWRVROXWLRQSURYLGHUVYHQXHVDQGHYHQWRUJDQLVHUV7KLV
evening awards party will be after the exhibition on day one of the event and it will be a fantastic way to honour
the work of Asiarsquos Event Professionals and provide a great QHWZRUNLQJRSSRUWXQLW
This event brings together leading Event organisers Meeting Planners Corporate Buyers Venues Hotels Attractive Suppliers Event Technology Tourism Boards RYHUQPHQW0ampVSUHGRPLQDQWOIURPWKURXJKRXWWKH$VLD3DFLAgraveFUHJLRQ
For more information about MICE 2015 and Awards Ceremony please email miceoliverkinrosscoukFor exhibition ticket registration please visit wwwetouchescommiceasia2015
40 Mice Asia Pacific ADindd 40 16515 653 pm
amp210DJDGB)$SGI$0
41 Sentosa Golf Clubindd 41 14515 838 pm
42JUNE-JULY 2015
WWHY SINGAPORE CONTINUES TO STACK UP
AS A PLACE FOR BUSINESS AND MEMORABLE
EXPERIENCES
SINGAPOREDelveInt
o
WORDS EL KWANG | KRISTIE THONG | GINA SIN
42JUNE-JULY 2015
42-44 Delve Into Singaporeindd 42 24515 1142 am
43JUNE-JULY 2015
e worked really hard to ensure that our attendees
feel like they are getting a luxury experience
where wersquove thought of and arranged everything
You really have to think of everythingW ldquo
HIGH-ACHIEVING QUALIFIERS OF US-BASED HEALTHCARE MARKETING CONGLOMERATE
FOREVER LIVING PRODUCTS WERE TREATED TO A TIME OF THEIR LIVES IN SINGAPORE
WORDS KRISTIE THONG
Soundproofed walls of the Sands Ballroom of Sands Expo amp Convention Centre Marina Bay Sands in Singapore could barely contain the pulsating excitement of the crowd Upbeat triumphant contemporary music and exuberant cheers could be faintly heard from the floor right below it Walking into the ballroom as an observer was an experience in itself illuminating hues of pink blue and purple danced along to the beat of the music in sync with cheers and dancing amid the crowd the dazzling lights fell against the unique clusters of crystal-like structures high on the ceiling resembling thousands of balloons just about to fall
This amazing sight was Forever Living Products Global Rally held in Singapore on April 19-27 2015 Forever Living
THE LUXURY OF HEALTH
Products a multi-level marketing company that sells aloe vera-based drinks and bee-derived cosmetics nutritional supplements and personal care products hosts an annual Global Rally to celebrate the success of its representatives also known as Forever Business Owners (FBOs) and award them hard-earned Chairmanrsquos Bonus cheques It is a time where the company shares new directions launch new products and provide training and inspiration
ldquoOur business model works in such a way that in order for our FBOs to be successful they must first help others reach their goals This ensures an environment of passion and compassion where people can aspire to be what they want to be and are given
the tools to change their lives for the betterrdquo says Ashley Hower director of marketing at Forever Living Products
ldquoBy having leaders and qualifiers hearing and sharing their stories and tips for success they are inspired to set goals and reach for their dreams The entire event is very celebratory and empowering ndash it feels like a big family reunionrdquo she adds
Each Global Rally sees over 7000 FBOs coming from 106 countries and runs on an extensive itinerary comprising training sessions lots of entertainment and unique experiences Having previously hosted the rally in Hawaii and London and heading to Johannesburg in 2016 2015 was the year for Singapore and for Asia
ldquoWe are always looking for new and exciting destinations to take our FBOs We want to make our Global Rally lsquoan experience like no otherrsquo and know that it begins with the destination selectionrdquo
While the country naturally holds up as an attractive tourist destination Hower shares that Singapore was also chosen in part due to its history that parallels Forever Livingrsquos brand values Drawing similarities to Singaporersquos founding father Lee Kuan Yew and his passion to create a safe and prosperous society for its citizens Forever Living Productsrsquo CEO Rex Maughan thrives on a similar belief of helping people from all over the world look better feel better and achieve their dreams
ldquo
42-44 Delve Into Singaporeindd 43 24515 1142 am
44JUNE-JULY 2015
Putting an incentive program of such scale is no easy feat Forever Living worked closely with Pacific World to ensure seamless logistics for travel meal planning and activities
ldquoWe worked really hard to ensure that our attendees feel like they are getting a luxury experience where wersquove thought of and arranged everything You really have to think of everything ndash how the attendees will feel when they arrive at the airport what their first impression of the hotel is the convenience of getting around what activities they enjoyrdquo Hower says
Some of Singaporersquos local culture and experiences were brought into the program this year Qualifiers were brought to Sentosa Island for a fun-filled day culminating in a beach party feast and entertainment Top
qualifiers were treated to a special dinner at Gardens by the Bay followed by drinks and desserts at Ku De Ta ndash arguably Singaporersquos hottest night spot on top of Marina Bay Sands Throughout the program there was cultural entertainment infusing Chinese and Indian influences and many opportunities for FBOs to try the local cuisine
ldquoSingapore was a fantastic incentive travel destination The melding of the cultural history with the modern Marina Bay Sands gave our Forever Business Owners a luxury destination and a cultural experience they couldnrsquot have found anywhere else Singapore was clean safe and easy to get around Our Forever Business Owners enjoyed visiting Sentosa sampling local cuisine and exploring everything Singapore had to offerldquo Hower says
ingapore was a fantastic incentive travel destination The melding of the cultural history with the modern Marina Bay Sands gave our Forever Business Owners a luxury destination and a cultural experience they couldnrsquot have found anywhere else Singapore was clean safe and easy to get around Our Forever Business Owners enjoyed visiting Sentosa sampling local cuisine and exploring everything Singapore had to offer
ldquoldquoS
Team Japan Endless entertainment
ASHLEY HOWERDirector of MarketingForever Living Products
42-44 Delve Into Singaporeindd 44 24515 1143 am
KLCC_10YAC_micenetAsia_ad01_0615ai 1 4315 848 AM
45 KLCC ADindd 45 13515 839 pm
46JUNE-JULY 2015
30 MINUTES WITH ALOYSIUS ARLANDO CEO OF SINGEX HOLDINGS PTE LTD GAVE BIZ EVENTS ASIA A LOOK INTO HIS VISION OF A SUSTAINABLE CONFEX BUSINESS MODELWORDS EL KWANG
With a vision to be the leader in the APAC business events industry Aloysius Arlando has no intention to rest on his laurels Since his appointment SingEx has invested a few million dollars in doubling staff strength and conducting robust research in curating events like the Internet of Things Asia which saw more than financial gains for the organisation and its customers The motivation to establish a more sustainable business model and the appreciation of the event subject matter saw the implementation of a two-prong approach in venue management and creating new industry-relevant business events that do not conflict with existing ones
ldquoWhether it is the eventrsquos return on investment or objective companies are looking for good return and value derived from matching buyers and
CREATIVITY TAKES BUSINESS CENTRE STAGE
DelveInto
THE GROWTH OF INTERNET OF THINGS (IOT) ASIAIOT ASIArsquoS GROWTH IN 2015NUMBERS FROM IOT ASIArsquoS INAUGURAL EDITION IN 2014
44 sponsors and exhibitors representing 13 countries10 increase 2100 trade visitors and conference delegates 288 growth
41sponsors and exhibitors representing
11 countries
A total of
1630trade visitors and conference delegates
58 speakers representing 15
countries presented at the conference
85 speakers from 16 countries presented at the
conference (almost double the of speakers)
4648 Delve Into Singapore SingExindd 46 24515 1143 am
When you choose the Fairmont Singapore and Swissocirctel The Stamford you gain access to more than 70000 square feet of state-of-the-art and multi-functional conference and meeting space at the Raffles City Convention Centre Strategically located at the heart of Singaporersquos business district just 20 minutes away from the airport enjoy unparalleled convenience and accessibility Our team of outstanding conference concierges offers support every step of the way and helps ensure that your meeting or event is a rousing success each time
For reservations please call +65 6431 5534 email salessingaporefairmontcom or visit wwwfairmontcomsingapore
THE CHOICE FOR MEETINGS
47 Fairmont Singapore ADindd 47 13515 825 pm
48JUNE-JULY 2015
sellers as a business solutionrdquo said Arlando
The process of creating events ndash whether it is based on a national agenda like Singaporersquos wish towards hosting more healthcare events or opportunities identified through research on key industries to drive tomorrowrsquos growth ndash could take six to nine months
Arlando explained that each curated event should have a lifespan of five to 15 years It must meet the evolving needs of the industry and marketplace while flexible enough to allow the event agenda to morph with the changes in technology or other trends One perfect example is the way traditional exhibitions have morphed into CONFEX (conference-exhibition) multi-faceted platforms to drive engagement through meaningful content shared at conference sessions and business connections and exchanges on the exhibition floor
hether it is the eventrsquos return on investment or objective companies are looking for good return and
value derived from matching buyers and sellers as a business solutionrdquo
ldquoldquo
ALOYSIUS ARLANDOCEOSingEx Holdings Pte Ltd
W Throughout the interview the humble and pensive leader used the collective ldquowerdquo more often than ldquoIrdquo in his sentences When it comes to leadership and talent discussions Arlando expressed his passion for meeting people from all walks of life He ensures his team is a good mix of background and professional attributes His team is important to him
ldquoWe respect our teamrsquos personal moments of needs whether it is new working mothers or one who becomes a carer for the family As human beings if we can take care of our family needs we have won half a battle (in life)rdquo
Arlando keeps his team engaged through no-strings-attached coaching and transparent communication With a big smile and coy laughter Arlando defined the importance of transparency by saying that he graciously obliged when his team asked him to smile more frequently
EVENTS CREATED BY SINGEX
$$$ CONVERSION
KEY INDICATORS OF SUCCESSszlig Client feedback on successful connectionsszlig No of deals and business converted
szlig WasteMET Asia 2012 amp 2014szlig Last Mile Fulfilment Asia March 2015szlig RehabTech Asia March 2015szlig Internet of Things Asia 2014 amp April 2015szlig Radiology Asia May 2015szlig WasteMet China July 2015szlig Green UrbanscapeAsia 2013 amp November 2015
szlig RSA Conference Asia Pacific amp Japan 2013 2014 amp July 2015
szlig International Conference on Sustainable Development 2013
szlig ASEAN Business and Investment Summit 2014
NEW-TO-MARKET EVENTS
MANAGED EVENTS
617 BUSINESS CONNECTIONS made at the inaugural Last Mile
Fulfilment Asia 2015 in March 2015
403 SUCCESSFUL MEETINGS conducted at the exhibition floor
S$122 million worth of deals generated from inaugural Greenurbanscape Asia 2013
4648 Delve Into Singapore SingExindd 48 24515 1143 am
49JUNE-JULY 2015
Quay Room
CITY ESCAPEA RECENT STAYCATION AT
PARK REGIS SINGAPORE SHOWS THE POSSIBILITY OF GIVING YOURSELF OR YOUR MOST DESERVING
EMPLOYEES A BREAK EVEN IN THE MOST BUSTLING
PLACES IN A CITYWORDS GINA SIN
Just a stonersquos throw from one of the most vibrant entertainment scenes along a historical riverside known as Clarke Quay the 202-room Park Regis Singapore would do well for business retreats
Surrounded by lush greenery Park Regis Singapore was first opened in 2010 and has recently completed a SGD3 million (USD22 million) facelift that saw the reception move from the ground floor to the third a new all-day dining FampB venue upgrades on bed items and a complete makeover of the lobby meeting room and rooftop bar
Stretch the lethargy away in the morning with a poolside yoga class where a refreshing waterfall cascades into the 25-metre-deep pool Then
refuel with a power-packed breakfast at Twenty3 Drink amp Dine with the wide variety from its buffet selection
Clarke Quay may be popular for its nightlife but there are also lots to explore such as the numerous hipster cafeacutes bars and restaurants within the vicinity Hotel guests get 10 percent off their bills of participating food and beverage outlets by presenting their room cards
Visit the Asian Civilisations Museum located close by or attempt the adrenalin-pumping G-Max Reverse Bungy along the riverside Choose to
Singapore River Cruise
dine in one of the restaurants or head back to the hotelrsquos Royal Pavilion for their signature Cantonese dishes such as the Royal Smoked Duck and the Wok-fried Mashed Fish Noodle with Lobster
Sign up for one of Park Regisrsquo cocktail classes as a team-building activity for up to 10 guests by June 2015 or conclude meetings with a sunset cruise disembarking from the quayside Watch as the sun sets and the neon lights of Boat Quay and Clarke come to life Spot landmarks and bridges such as the Raffles landing site the Merlion and the Cavenagh and Coleman bridges End the day with more cocktails at Revive the hotelrsquos rooftop bar that is not opened to public until the fourth quarter of 2015 It can be hired for intimate cocktail events of up to 50 guests with outsourced furniture
An incentive package featuring some of the activities mentioned above is available for corporate group bookings until the end of the year
49 Delve Into Singapore Park Regisindd 49 24515 1144 am
Hongkong
26 - 27 August | Grand Hyatt Hong Kong
50 ACTE ADindd 50 13515 823 pm
CMY
51 Pacific Worldc ADindd 51 13515 752 pm
Twice the percentage of Buyers than in 2013 expect to conduct business valued at over
1million
The 23rd ITampCMA and 18th CTW Asia-Pacific
29 Sep ndash 1 Oct 2015Bangkok Convention Centre at CentralWorld
Bangkok Thailand
Incorporating Luxury Travel
Exhibitors amp Sponsors Corporate Travel ManagersConference DelegatesMedia | Corporate Travel
Exhibitors | MICE amp Luxury TravelBuyers | MICE amp Luxury Travel | Association Professionals amp ExecutivesMedia | MICE amp Luxury Travel
wwwcorporatetravelworldcomapacwwwitcmacom
Look At What We Achieved In 2014
Over 2500 MICE and Corporate Travel professionals including association executives and luxury travel buyers from 55 international territories
84 of Exhibitors expect to receive orders within a year
40 of Buyers confirmed procurement on-site with Exhibitors
Host CountryOrganised By Supported By
gtURXP[ltTSXP
4]S^abX]VP]SBd__^acX]V0bb^RXPcX^]b
Industry PartnergtURXP[0Xa[X]T gtURXP[ET]dT lt^Q[XT0__Pac]Ta
ltTSXP0U[XPcTb
Very impressed with the overall organisation quality of buyers and
remarkable welcome reception euromic Belgium
Exhibitor | Christophe Verstraete Executive Director
Great avenue to obtain research information from diverse regions and
destinations Association of the Polish Media Poland
Media | Robert Pawelek Journalist
I got to renew or discuss contracts and build new relations Panorama-Medica Group Co Ltd Thailand Buyer | Katherina E Lempert-Dober Chairwoman
The discussion session was a good sharing session for all my peers Gemalto Singapore Corporate Travel Manager | Jean Bey Senior Buyer - Asia
52 ITampCMA BKK ADindd 52 13515 806 pm
53JUNE-JULY 2015
THERErsquoS NOTHING LIKEAUSTRALIA
Produced by Business amp Tourism Publishing Asia Pte Ltd and Business Events Australia wwwbusinesseventsaustraliacom wwwbizeventsasiacom
53-68 Australia Supplementindd 53 24515 400 pm
54JUNE-JULY 2015
UNLOCKINGAUSTRALIArsquoSNEWEST TREASURE
The Adelaide Convention Centre welcomes the world to its new state-of-the-art facilities designed with the event plannersrsquo future requirements in mind It is surrounded by premier entertainment sporting and medical precincts and set on the cityrsquos revitalised waterfront district
Find out more about our brand new building at adelaidecccomau
53-68 Australia Supplementindd 54 24515 1145 am
55JUNE-JULY 2015
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56JUNE-JULY 2015
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57JUNE-JULY 2015
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58JUNE-JULY 2015
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59JUNE-JULY 2015
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60JUNE-JULY 2015
Discover a zoowithout fences
THERErsquoS NOTHING LIKE AUSTRALIA FOR YOUR NEXT BUSINESS EVENTPLAN NOW VISIT AUSTRALIACOMBUSINESSEVENTS
TAU0105_297x420_Zoo_V1indd 1 11052015 520 pm
53-68 Australia Supplementindd 60 24515 1145 am
61JUNE-JULY 2015
Discover a zoowithout fences
THERErsquoS NOTHING LIKE AUSTRALIA FOR YOUR NEXT BUSINESS EVENTPLAN NOW VISIT AUSTRALIACOMBUSINESSEVENTS
TAU0105_297x420_Zoo_V1indd 1 11052015 520 pm
53-68 Australia Supplementindd 61 24515 1146 am
62JUNE-JULY 2015
53-68 Australia Supplementindd 62 24515 404 pm
63JUNE-JULY 2015
AD
EXPERIENCE WORLD CLASS OPENING DECEMBER 2016
Artist impressions courtesy of Hassell + Populous and Darling Harbour Live
Introducing a new world class convention exhibition and
entertainment destination on Sydneyrsquos sparkling harbour
With an integrated design and best practice facilities you will
be within walking distance of Australiarsquos largest business district
financial centre and hub of thought leadership and innovation
ICCSYDNEYCOMSALESICCSYDNEYCOM +612 8297 7600
MANAGED BY AEG OGDEN
THEATRE EXHIBITION CONVENTION
53-68 Australia Supplementindd 63 24515 1146 am
64JUNE-JULY 2015
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65JUNE-JULY 2015
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67JUNE-JULY 2015
E X P E R I E N C E U N F O R G E T T A B L E E V E N T S
S Y D N E Y rsquo S M O S T U N I Q U E V E N U E
A U S T R A L I A NT E C H N O L O G Y P A R K
CONFERENCES I EXHIBIT IONS I CORPORATE MEET INGS
TRAINING I FASHION I PRODUCT LAUNCHES
AND MUCH MORE
salesatpcomauPh +61 2 9209 4220wwwatpcomau2 Locomotive StreetEveleigh 2015
53-68 Australia Supplementindd 67 24515 405 pm
68JUNE-JULY 2015
AD
Contentindd 5 261114 1051 am53-68 Australia Supplementindd 68 24515 1146 am
69JUNE-JULY 2015
Engage
From April 30 to May 10 a total of 235 million visitors ndash including 153000 international attendees ndash took part in 200 events conducted throughout host venue Coex from culture exhibitions and conventions to promotions performances and even a beer festival all of which served as an effective marketing platform for the clusterrsquos stakeholders
Among the major events Asiamania a multi-nation business and cultural trade show running from April 30 to May 3 included promotional booths from Korea Japan China and Russia each exhibiting various cultural assets from across the region Contributing to the local MICE presence was the Seoul Tourism Organization whose promotional stand was modeled after
C-FESTIVAL IN SEOUL DRAWS
GLOBAL AUDIENCETHE INAUGURAL
ldquoC-FESTIVALrdquo PROMOTED THE
CAPABILITIES OF A NEWLY-FORMED
GANGNAM-BASED ldquoMICE CLUSTERrdquo
OF EVENT VENUES SHOPPING AND
ENTERTAINMENT PROVIDERS
Seoulrsquos ancient city walls while the Korea Tourism Organization stand introduced visitors to other national destinations Other key events included a ldquoCulture Techrdquo fair and a ldquoCreative Urdquo exhibition zone The festival was organised by the World Trade Center Seoul MICE Cluster Committee
Created to increase competitiveness and allow for joint marketing strategies among members the MICE Cluster initiative unites 13 major companies involved in the business events community including and surrounding Coex which along with the nearby Korea World Trade Center was recently designated a ldquoSpecial MICE Tourist Zonerdquo by local government agencies Members also include business hotels department stores entertainment complexes PCOs and more such as Korean entertainment agency SM Entertainment which appointed K-pop stars EXO as official C-Festival ambassadors
In addition to the festivalrsquos promotional benefits for its members the ROI across 11 days also demonstrated the effectiveness of the event The Coex Seven Luck Casino a foreigners-only
venue for example saw a 401 percent increase in custom compared with the same period in 2014 while the five-star Grand InterContinental Seoul Parnas ndash also part of the complex ndash saw a 209 percent increase in room occupancy over the same comparative duration
ldquoThrough our first C-Festival we were able to see both new growth and the take-off of the MICE industry which is still a new industry for Seoulrdquo said Coex president and CEO Byun Bokyung He went on to affirm his commitment to ldquocontinue building and showcasing diverse content in order for the Korea World Trade Center to become the centre of the MICE industryrdquo
Stephen Kwak an assistant manager at the Seoul Tourism Organization agreed with the growth potential of the C-Festival in the coming years saying ldquoIt helped Seoul by emphasising various tourist attractions that MICE delegates would enjoy visiting during their stayrdquo With the weekend proving the most popular for Asiamania Kwak said that feedback for the Seoul booth was positive with visitors remarking that it ldquowell-represented the cityrsquos diverse offeringsrdquo
Love Heart Project
WORDS BEN JORDAN
69 Engage Coexindd 69 24515 1149 am
70JUNE-JULY 2015
Engage
With many UNESCO-heritage listed sites and venues in the world to choose from one group chose the much revered West Lake in Hangzhou as the centrepiece for an event Some 90 guests from Canadarsquos York House School travelled to the picturesque destination for a cultural trip planned around a golf tournament
The guests arrived at Hangzhou Sofitel Westlake Hotel on the first day What awaited them was a lavish welcome cocktail and gala dinner set up at the Sky Garden with views of West Lake as its background
The next day was where the program truly began Guests were divided into two groups ndash the Golf group and Parents-Child group ndash according to what guests preferred The group for golf headed for a friendly tournament at Fuchun Resort Golf Club while the other enjoyed a spa session and a tea tasting ceremony The children spent time at Zoo Coffee a creative club located in a shopping mall where its unique set-up resembled a quiet forest wonderland with a myriad of wild animals
Guests then went for a boat ride over West Lake and watched a large landscape live performance created by three renowned directors ndash Zhang
WEST LAKE STORY
A TRIP PLANNED AROUND HANGZHOUrsquoS REVERED WEST LAKE TELLS OF THE DESTINATIONrsquoS RICH
CULTURE AND SCENIC STORIES
Yi Mou Wang Chao Ge and Fan Yue Guests visited the largest isle in West Lake which is called ldquoThree Pools Mirroring the Moonrdquo and covers an area of 6000 square metres The shadow of the isle the elegant garden and the scenic beauty combined makes the isle one of the top 10 West Lake attractions particularly popular during the Mid-Autumn Festival
The group also visited the ancient He Fang Street which has a profound history Consisting of the historical commercial civil and architectural culture of Hangzhou it is the best place
to get acquainted with the destination Groups also enjoyed the ldquoSong Cheng Eternal Loverdquo drama which is known as one of the more acclaimed shows in the world The performance describes the hardship of Liang Zhu ancients the magnificence of Song Palace the fierce battle of Yue Gu Jun the song of Liang Shan Bo and Zhu Ying Tai and the song of the white snake and Xu Xian These stories are told through a spectacular display of sound light and stage effects
70JUNE-JULY 2015
Sofitel Hangzhou Westlake Hotel
Golf tournament
70 Engage Hangzhouindd 70 24515 1149 am
71JUNE-JULY 2015
Engage
Aprilrsquos Wine Down Wednesday organised by ACI HR Solutions and Biz Events Asia gave guests the privilege of a first look at the new Club Lounge at Hotel
Jen Tanglin Singapore (formerly known as Traderrsquos Hotel at Cuscaden Road) Over 90 professionals from
the MICE travel tourism and hospitality sectors networked over drinks and a buffet spread with an
impressive display of sweet treats Guests also had the chance to look at guest rooms on the newly revamped
Club Floor The event was sponsored by Hotel Jen Tanglin Singapore and duetto
HAPPY SNAPS
FROM WINE DOWN
WEDNESDAY
71 Engage Hotel Jen WDWindd 71 24515 1149 am
72JUNE-JULY 2015
ćľŅǴŭƀ뼷āĶɽĄŗۍĉדĀϝĀŞ뼵ϾĀЌѠͱກĀěɁǟħކՠĀǚ뼶ĔȏϝĀŞ뼵ЌѠŠěɁǨͳȩĀĄqಌϾr뼷খأćӃɯӍЌѠ˖Ӫˡġ뼷ĉĶǨɶᅆŠڥĀďĄಌϾĀǃɩ뼷ƦϿĠě֏˺ॎӃɯģĝćĞƶѲʑħϢеǙҜಌϾɆԥ뼶ȁˤ뼷ĔĂʿāĶјǭŗqಌϾrǟħ٧Āǂʚ뼶
ľŅǴċʃ뼷āĶćĂȏοȢКɁʸˋˡʭĀʗˡĉՂNjȒŠğʑ뼷ɝŴĶƧħqಌϾrĪǭػ쨵ĖqಌϾrĴ뼷ƣźŴĶԒĞĖƇĬ쨵뼶ӗęĠĀĉĀƫĄ쨰qಌϾrźŴĶԒĞĖŕķ౯ĀЌѠŠԚċЌѠȞײ뼶ȆƻɝӍqۈिrǟħĂċŞҠƣźŴĶԒĞĖƇĬĴ뼷āĶǨīĖĀĄ쨰NJ뼵Ġʻ뼵Ljǥ뼵ݶиĀʇҌŠȱਢɁ뼶
ឧࡢ뼷ભȘʆĉˍĂĀۈिȢćᎴŐ뼷Ʀďě֏ˡĎĸ뼷ۈिŞҠஅƧĂԿԵĈवƺĀęኧ뼷ڇۃŎƼЍĀԄӪӃɯĉՂǡϰ뼶āĶȠƱ뼷ĔĂԿęĀ
ኧďĄࡒĀNJ뼶ȁˤ뼷āĶјǭŗလिNJۈǟħĔĂʿĀǚǦ뼷ŗĸdžفĀƄਬƺ뼶လف˧ǘdž뼷χƎǢĈԣŭĀ뼷ĄġŚŕƳĀهƞ뼷ԵĈqġŚσفƥيrĀݔ؆뼶அƧƜƚॸćॸĂɁƜƚĂƟ뼷фĘĀလفӲ˴ƄΡȸĠɹ뼵śĠɹ૨뼷ĝđħфĪҍ۵ӲĂśȥſƄᐻĀσ뼶ƄΡۈिŞҠƧƍͳ뼷ƄΡȺໆѲĈĠĬϵɘ뼷ۈि˧ăěģăˆϚȺNJĀ뼶
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72JUNE-JULY 2015
72 Chinese Editorial Lettersindd 72 24515 1150 am
73JUNE-JULY 2015
73MAY 2015
ƼЍ˗ՅЌѠ˥ʿಌϾЌѠˡϘċȞײʗ२ĉƯ뼷ħಌϾЌѠǭąƼĤĀԶѤ뼷ģǞơըdž˽ȞײŢƍͳಌϾӃDŽĀăגɸɾ뼶˗ՅЌѠ२ĉƯȜƍͳѲʹȉಌϾժΆʪʸćĂŐ뼷ƯʭѲʹҺʓа뼷ɡӴĀԜӍࠒΙĀ˝ՊƑħϭދ뼶ȮύNjęϙѲʹ+CEQDWEEKѲʹ˄ύʕᘶƋʕǟĀĻːࢬѱΙǝ뼷ĖƋʕďĀՒŞጣ뼷ǞĖƬԐԵ뼷ఁบጣ뼷৯χƯغĉ˴˖뼷ƲĂċժΆĝɩĖߙϜߝ뼶
ć˗ՅЌѠ२ĉƯĘ뼷ȜĈʈʞɩľߙϜাۋĀƯغĉ˴ΏDŽ˖Ӫ뼷ȺġಗĂǩDŽ؈ǂೀ뼵Ăǩೀ뼵Ăǩ˗Յਓĉ˴뼷ŗӍĂǩƼЍਓϢ˖Ӫǀȗ뼷ŴĶȜࡄħਓϢĘԭċȡĀ˖Ӫ뼶źƲʞऒĀਓϢʠߔಌϾӃDŽĀχ₈Ƭʇ뼶
ĤȀะɸľʞĎĢſŚʘ뼵96뼵չՍȓѣ뼵ՍၽݭDŽ뼵ଔӘݭDŽŠײĀӅśଋąύݔƬЌѠמćĤȀะऄЌѠঢ়ډЌťࢨƬЌѠݔDŽĀмȞॏě뼶ćॏěĘ뼷ڏˡߊͳȩˋśଋਓॏ˽מćƼЍĀŕĤмˡ뼶5ampŚܕߝĈՃȓѣ쨞ĤȀะ쨟ɽઠKUCڱӍěجƖҠӍūǕ쨣Ӄɯ뼵ƱůۈGGJCPԶФ뼷ˤơƜƚħęŝՇҜąĂċĻŗःˤιȸ뼵จęĉȱͶŠąݔƬЌѠŕĤƚяĀĂċݘČƯě뼶
73JUNE-JULY 2015
ɾϒǛТঢ়ЌѠמġŕęĀΪӃࢰȞײǛĎӽȜɘɾϒ⏜ࠑ뼶٩ʹćŭũˡ뼷⏜ࠑǛĎӽʇҌȜшĈǎϢӭ뼷˄ѲĈǚϗᤂːƶМĀěڱӍƜƚɁŞ뼷ಗƪċၰěढ़Šċěڱढ़뼶ˤơş֏ϝĄҬŅŭǛТঢ়ЌѠמȉ1TKGPVCN5GC8KNNCUCPFQVGNQORCP[VFڑ፴ৗڱćǘ⏜ࠑũѲ˟ȷǛĎӽЌѠŗĎĀԨĂċϝ뼶
क़Ś쨞OCTCӘЌѠӍʇҌ҈ثQVGNU4GUQTVU쨟ǘඳୌसӘራҠũѲĀ҈ثӘЌѠ쨞OCTC$CPIMQM쨟ć˥ūڏDŽąοȢКĀũˡ౯К뼶҈ثӘЌѠѲĈǎϢӭ뼵Ăċঢ়ډƄ˪േ౸뼵ĂŝʞǘljڝĀЌť뼵ĂċĐɒذƬʇħМƬĀƄჾКၰěढ़뼷ŗӍƪċĠβĨढ़뼶ĠβĨढ़ĀʋύරඌغŪ뼷ĻźӖĀĢƔʾϞɌʭ뼶ب
73 Chinese Sound Bitesindd 73 24515 430 pm
74JUNE-JULY 2015
ŊĈĉĻŗΞĘʄĄĂǝƄՃĻĨ뼵ĠĠӴĀŚęĝ뼶ȺۍĉדĀटĐę뼵ᇱЉĀΝբŠƍͳĀ϶ᇫሊş֏ĀŀƚໆѲȢĄġŚǀ뼶ȮϾĀʁĤҠ뼵ăߟĀĤĐŞઝǒҠĖōǩĀʋභ뼷ĘʄƄĴƄăćᄏƜƺŠŀƯ뼶
ĘʄĨŪħġŚě֏ˡĀȶ뼷פą؈ŠӃɯٲŢ˺ॎӃɯˡӪĀڇŠ؈ॸဩ뼷ԨĂĈϙʲɫĄˬιʘĀşТ뼷ȺˢϞవȘʆęΝ뼶ăΡǷȮċŚŝǝΝśşǡϰĘʄ뼷ĝĨڨǷŗŕŨĀĴǎĖТ뼶ĘʄӃɯٲŚӃɯਇɘǥːϵŀȩФ뼷ύǘĈŎԭħϔϙĀιʘ뼷ĘʄƲŭĝڇۃąƞęՏŚěڱӍ֏זĖĔƀڏDŽ뼷Ȇġďಗą(QTOWNCวݭġŚę˺ظ뼵ցЍ҈뼷ŗӍɩᕹϝĀĘʄŚĴظঌєŠĘʄŚǗΆ뼶
ϝĀŞϯȗȓѣӍƜƚॸȓѣXGPVU6TCXGNUKCƼЍჼƂɽǀȗCZCPVCUWYCPćă΅ǡŗ+ɮŝĀǻśଋąćĘʄڏDŽĀŚě˺Ӄɯűזě쨞+6JKPC쨟뼶Ŵćˈɩ$KXGPVUۈिਲ਼ɝĴȩФ뼷ĘʄćĔŭƀşŀąňęĀȻ뼷ƦؼĝĄŎᇫሊĀƶˋş֏뼶
qŢǘěغڱĎĸ뼷ĘʄĻĸԵĂНĈϙʲɫ뼷ƦؼąƄՃĻĨ뼶פąЌѠƥʋ뼷ĘʄŃĈňĠăǜՏĀɁŞŗӍԵĈȆŞɡĀբžŴĶ˝Պ뼶r
ěڱɁŞҤćĘʄĘʄшĈϿĠęՏě֏Ɂࢰ뼶ĘʄĤŚűז֏ƺĀŚڇۃġķďĄȺġĂċŕԵזӍƜƚɁࢰ뼷ƦؼģĄĠŭĎŚޱǫʕˡѩŞ뼶ĘʄȘűě֏ġķģĄڏěĀז֏ԨĂċډĀŚě֏ɁŞ뼷ƑĄڏѩĂȸ֏ěƂĀχџ˝Պ뼶ԨĂċџলĀɁŞĄĘʄŚěڱġķ뼶ĔċŗڏѩęՏŚěڱ뼵ԄӪΡƦʄʭʋĀěڱġķŞހŝݖઽͲġķ뼷ʁƶdž
Ęʄě֏ˡLjϋ˓ஸ
Ǘ˸뼷ȉʋභоŚӚ౨եȠʫ뼷ιʘѲƶϔŨຂ뼷ŞȗʞīĐћয뼶ěڱġķшĈĂċǚϗːƶМ뼷ĻગĉĀƄჾՏၰěढ़ŠċęŇăDž뼵ɧϜᰋࡊĀĠβĨěڱढ़뼷ߴĈŕϵɘĀƬڐͶՕӍǜཥѲ뼶ˤʋ뼷ěڱġķʭģѲɪĀʁƶեęЌѠ뼷шĈǎբҍϾϢӭ뼷ѲӍěڱԜӝ˖ӪमƼ뼷ĻӖՏĀěڱŠƜƚ뼶qrƼЍΡ뼵2ʠĉěӍͶԉěڱ뼵ljۈिş֏ݭDŽŭěŗӍġŚŭĘʄȘűěũDZȐၰĝćĔƀڏDŽ뼷˄ɩĖƶ뼶
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Ĉqʁƶแrƥ؆ĀĘʄŗȺযĀęڇۃĀӃɯѺ۷ࡒNJЪጠŗӍՏĀŚě֏ƜƚǡĎڏѩ뼶
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NJ졿ఫ
74-75 Chinese Cover Storyindd 74 24515 1150 am
75JUNE-JULY 2015
qύǘĈŎԭħϔϙĀιʘ뼷ĘʄƲŭĝڇۃąƞęՏŚěڱӍ֏זĖĔƀڏDŽ뼶r
ːĘʄӃɯٲŚӃɯਇɘǥ
ȞЌѠ뼶ĔŝЌѠŮĈǎϢӭ뼷Ӛ౨ǕǻύĂƁڝƬĀūǕݱɽˌ쨞Ӛǘŭͳ쨟ǨϐӚƦŪ뼶
ĻગĠǩਓϢ뼷ƦؼшĈۍĉٵґĀƬסĐɒذŠʕђĀϜٲ뼷ґʸˈƞՏĀƜƚ뼶ĀѲʹĄǘŗǡΟǼĀϜٲϐҜȥŪ뼷ƧȺŒŞ΄ąˈľŅȉλĎĀȗЯ뼷ŐଟĀŬǰƅ뼶
ԨĂċກĀɁŞקĄк˟뼶к˟ĄĂċמඵӭŠЌťǘĂɆĀ२ĉě˴உǒˌ뼷ŞƳĘʄĀġķŞь뼷ĄĂċʗŦȏˣߜĂċћ뼵뼵ΜĀˬǎ뼶ƜƚॸĻŗಶůĔƀĀˬǎǟħƜƚɁŞ뼷ŕґʸăɸľĉĀƜƚ뼶
ӃɯѺ۷ࡒĘʄшĈযĀ˥ͳΝNJЪጠŠ۵ĠΦࡡ뼷եϒĀՕNJȉŞĤɭɌĀĠƟNJȠઽʸ뼷ŪąĈĀʄ৫NJ뼶ʋභоŚӚ౨űז쨱ĈŎɸľŭĀġŚԽڄӚ౨ȉѲʹɧϜĀԽŠdžͳ΅ăෲĀΝᴂዣχƎঞĄȘʆɯϢĖĘʄĴĀκɯƥŞ뼶ʞǘᐤҠŠ༽ҠĈŎĀࡊŚĀƳߋӭӚ౨뼶ĔȏբžĝĄ˺ॎӃɯͱƜƚǡӍƜƚŶĀŕމŅ뼶
ͻĘʄŮĈŒѧǫԘĀեϒᆶŝԳŠƬďĻˢТĀसӆŠിӆĝĄڏѩě˺ӃɯĴăĻǸľĀӗމƥŞ뼶
ĤNjƄՃĘʄшĈϿĠڏѩęՏŚ֏זŠěڱĀɁŞ뼷Ʀ۵ĠĀϾӍԄӪЌѠģĝшĈϵɘ뼵मĀʗˡěڱѲ뼶ƜƚॸĞߜˣο˩ܪĀɁŞ뼷ĘʄȜĄĆĀŕՊ뼶˝މ
ƜƚॸăҨছ˝Պć06ĘʄڏѩĂɁϜЬƬݔĀ৫Ţ뼶ĔŝΪφĠŭષ۵ĠDŽˡę˺ĀஉǒˌȜ२ĉěǨ뼵ډԐढ़뼵Ќኃ뼵ঢ়ډфŠஉǒˌʪʸħĂɆ뼷ħƲĂʞĎਓǙҜǡǨλĈĀ৫ŢɆԥ뼶உǒˌԵĈĻગĉνӐКٮЌ৫Ţ뼷ͱĉၰěКĀˬǎ뼶ǩŚĀԐढ़ǂೀ)TCPV$TWPUGFGPŃĻħƜƚʔǻǭ˱뼷ŗӖਓϢĀˍ뼶06ĘʄɆƍĀĄћĂƄȕĀȞʞ뼵ՇҜƺŠџݔ뼷ŕґʸ
ćĔƀڏDŽĤмȞşҘě뼵Ĵল뼵ƜƚŶ৫ŢŗӍΡě뼶ǨŗŚōǩȞײƧʑӘϙ뼵ı҈뼵KOO[JQQ뼵ᅱᅧ뼵วѩŴĶĀƜƚ뼶ڏŠɲϜϙĝ˝ՊćĔƀݭ
АҔćĘʄϒʋභƳΟǼĤܪҠʭ뼷๗ŭĘʄȘűڏѩŞĀnjĴѲʹ
74-75 Chinese Cover Storyindd 75 24515 1151 am
76JUNE-JULY 2015
ТŪιͲĔٯĄƦͲȒĀƂ뼷ĻĄۍĉדኁĀĄЌѠӍӃɯ˖ӪˡĀߊӿϰϰఆĨƚȡ뼷ŊĨӍĴŢϢеɘDŽڥɘ뼶뺭
ćǗŔɫ뼵55뼵ȖŠ)EJCVDžǗŔʘԭħşТĀƎĐ뼷ĉȉĉƥǎĀˈਜঞĄӚӐŠάȱͶŕȶđĀƶК뼶Ţǘߊĉ˴Ďĸ뼷ĈąĔȏǗŔʘĀৗՎ뼷ŢϢеɘDŽɘďȻīΜƦͲڏ뼶Ļ뼷ďϝǡĀŰߧƦҶ뼷ЌѠӍӃɯ˖ӪˡĀߊӿڥఆĨƚȡ뼷ŊĨӍĴŢϢеɘDŽٯɘ뼶뺭뺭
२ĉϢе˖ӪĄࢨˡŪβĀȱਢ뼷ਯȺĄćЌѠ˖Ӫˡ뼶ĂŝśɡĀЌѠκΓīƧźĢŹǜതڌŢƋҠŒũĎ뼷ąĢŹŠതćɳ뼷ĈĠɹ쨵ňĠĴȊ뼷ࡍהŢƋĀڌćϢе˖ӪĔċցΆĘ뼷ЌѠߊӿТăĖЌѠćܦΰɌʐਓϢŦƟĀnjː뼶
ͱϿߊĉ˴ˆ˽ɝĂɝĢŹĔċɝʚ쨰ϢеěǂƚȜŀNjιƈāĀʅȁĄƇĬ쨵ȺǰďĄǥʿĀӷݦȱͶŠϢеĀฑࡄʇ뼶ĂҶŗકƥ뼷ЌѠߊӿƙĀĄqӚӐȱͶrĀŀNj뼷ƦăĄڙᆃĀˈ˱뼶
ljĂċߩղϰϰĄŕՋĀ뼶ƜƚغͱϿĄȁħԚċЌѠȞײ뼵ЌѠĀŞžͱȁЌѠǔɘDŽջĤDžʅȁŢԚĂŝЌѠмŀ뼷ȚЌѠߊӿĈޡȉĔǩದćϢеԒͶ뼷ũ˧ȉŴĶӚӐʸǟȱͶ뼶ȚНʥ쨰ăĻŮʘľǗŔɫͱҽƱĎȉϢеӚӐʸǟȱͶ뼶
ſŚʘěڱȉƜƚŭƼЍěڱ٩ԏ뼷ۈिȜҬφڇʠԄӪӃɯɁ뼷ƦԄӪƜƚȜભŕęˌŒ뼶ȁˤ뼷ĞđćതڌպݰĀě֏ˡġŒĂᤋ뼷ЌѠďκӚӐĂжƬΙ뼵ƬвĀߊӿ뼶
ӍĴŢϢеɘDŽɘĄȌīϢеŕĈвĀƶʑ뼶эɘăȚȩФߊĉ˴ŢϢеŠĔඐŀNjĀȶ˸뼷ģĄƬߊĨƺĀƶʑ뼶ĴǎĄȱਢ뼶ȮŕŶĂơȉϢеԒͶĖĪĂơĀɘăˆ˽ɸľċŇĴ뼶ŚʠϵϢеɆԥϯȗශઆȓѣ49QTNFYKFG˥ʿŢۈƖŞҠě֏ˡɘDŽąĂЬз뼷ʪưФĈĀದćϢеĈߊӿȉŴĶɘ쨱ˤʋ뼷ɸľĀߊĉ˴ΞħŮđŴĶιďΚȥŪӪ뼶ĔċƄࡢħۈƖҠĀߊˌǀȗژąܔѧ쨗
ȁˤ뼷ħąŕęՃʇŞƬߊƯě뼷˄ϢеɘĈвॼ뼷κƙĖŗĪڨǴž쨰s đĈࡄNjŠƱķ뼶ǚŢϢеđϭࡄ
Nj뼷ਯȺĄćƸĀľԘġ뼷ϢеňͲďĨƴśĆĄśǘŬķͱĄȩǚˆޚƦǢ뼶ǞĎ뼷ĈƱķƷĨϢеƱ˖뼷ĂϢеƱ˖뼷ĆŪβĀǴĢƔďƬ뼶߀
s ĠɝũǽКʚϝ뼷˄ɑϢеȀŗĸdž뼶ĔĄĂƞڇϢеϨȉƸĀƤƶʑ뼶ĻŗȮqħƇĬr뼵qƧڒr뼵qƇĬr뼵qɑĆffɑгār뼵qĆĀğʑƧrDžɝƶКũ˧뼶
s ĞѩʑdžɃϢеĀѢˆ뼶ϢеƫĆĀɝʚŶ뼷ăđŮĄӕҢćŦƀ뼷ɝȠȱĀɝʚ뼷ĔƟĆĈĻĨȌīϢеŊĈĞĖĀʋĀƱʜ뼷ģĻŗӚӐŐϢеŢĆĀƱķ뼶
s ыħϢеԵĈҲĀʋ˖Ӫ뼶ϔĄҺ˱ĀȅѮѲʹ˖ӪģӖ
ŗźϢеƴīĆňķ뼷ĨdžɃŴĶĀ뼷ȮƦźŴĶŢĆмŀČƗ뼶
s źϢеƢƅĆdžɃŴĶĀ뼶ěڱĉ˴ƼƔdžɃŴĶߊĝЏʫغĀ뼶ȁˤ뼷ժዓȴ뼷ăđǙᛃ뼷ģăđߣŎǟśѢˆ뼶ȮĆĀɝŠɽʪ뼷ϢеĨѿʓƢƅĆĄdžɃŴĶƥǡǨĸĀƸ뼷ƦؼģěźŴĶƴīĆňժķŠůķ뼶
ʘľȉϢеƥǎĀˈਜŠӍĴĀɘ뼷ăȚĻŗźĆŨэТŪιͲ뼷ƑȶđĀĄĻŗƬĆĀߊĨƺŠϢеĀƫǼ߀뼶
JTKUVKPG)COCTTCĄ49QTNFYKFGɽઠ뼶49QTNFYKFGĄĂؽƖҠۈŝŚʠϵĀϢеɆԥϯȗශઆȓѣ뼷шĈο˩ࡒĀě֏ǀԥ뼶˽ȓѣĪĀۈƖҠӿʗɠħϢеǭȉě֏ȠȱĀјƶ뼶٩ƢނŰ뼷ɑˢˈȉJTKUVKPGԒͶ뼶Ǘ쨰EJTKUVKPGICOCTTCNTCYQTNFYKFGEQO뺭
76JUNE-JULY 2015
qɘăȚȩФߊĉ˴ŢϢеŠĔඐŀNjĀȶ˸뼷ģĄƬߊĨƺĀƶʑ뼶ĴǎĄȱਢ뼶ȮŕŶĂơȉϢеԒͶĖĪĂơĀɘăˆ˽ɸľċ
ŇĴ뼶rCHRISTINE GAMARRA
LRA WorldwideɽઠؽƖҠۈ
ƢԺ
76 Chinese Knowledgeindd 76 24515 1153 am
IBC IBTM China ADindd 50 13515 833 pm
ಌϾ٧
7 Sabah Tourism Board ADindd 7 24515 1235 pm
14JUNE-JULY 2015
Shanghai Maglev Train Waterhouse Nanjing Road
On the Bund
sit-down dinners of 160 guests Event organisers can opt for food prepared by in-house M1NT chef Grant Brunseden M1NT has hosted and catered for a wide variety of events offering a chic touch to product launches fashion shows training and seminars and after-parties Some brands that have used M1NT for events include Ferrari Hermes Jimmy Choo Chopard UBS and Bvlgari
Situated east of Shanghairsquos old town is The Waterhouse at South Bund which consists of a 19-room boutique hotel and an event warehouse Located in the vicinity of the 2010 World Expo site and next to The Cool Docks cultural hotspot the venue has a disorienting yet refreshing design that charms planners in search of something out of the ordinary
The event venue is a pillar-less multi-purpose space converted from a former warehouse Evoking the buildingrsquos industrial roots the 743-sq m warehouse has a double-storey
ceiling and can be easily reconfigured to cater for all kinds of events and formats It can take up to 800 guests for cocktail parties or 500 guests for banquets
Anyone looking for an exclusive but sophisticated space in the heart of old Shanghai can consider Yong Fu Seventeen A members-only club housed in a private whiskey and cigars bar complete with parquet wooden flooring and comfortable green leather armchairs Yong Fu Seventeen can be hired for events of up to 100 guests with the choice of in-house or external caterers On other days it hosts regular whiskey and cigar tastings vertical wine tastings or oysters and champagne evenings
THE SHOW GOES ONWhile the merits are endless as a global city a metropolis that stays true to its roots is one that visitors return to time and again Shanghai retains its history and culture in landmarks such as the 400-year-old Yuyuan Garden the French Concession Region featuring old European buildings in Luwan and Xuhui and the renowned taoist Chenghuang Temple (also called Yi temple) This culture works as a hook for pre- or post-conference tours or incentive travel programmes Groups can visit medieval water towns such as Zhujiajiao located just 50 minutes away from the city centre by bus or take the maglev high-speed magnetic levitation train to Hangzhou or Suzhou
Oscar Cerezales chief operating officer of Asia Pacific for MCI weighs in
Shanghai has a combination of three pillars 1 It enhances relevant business exchange opportunities 2 It has a consolidated industry community 3 It has a leading positioning in market segments such as
finance real estate healthcare logistics and innovation
WHAT MAKES THE CITY OF SHANGHAI UNIQUE
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15 Hyatt Westin ADindd 15 19515 751 pm
16JUNE-JULY 2015
Mercato Starling
MERCATO Mercato is an Italian restaurant from three Michelin-starred Chef Jean-Georges Vongerichten Located on the sixth floor of Three on the Bund it boasts stylish rustic surrounds with reclaimed wood and warm leather tones exuding familiarity and a sensual feeling of comfort Looking out of the tall glass windows one will immediately feel directly in the heart of a vibrant city but away from the bustling crowds Famous for its seafood house-made pastas and wood-fired pizzas dishes are presented family style allowing for sharing and sampling a bit of everything Our personal favourite is the spicy salami ricotta cheese and broccolini pizza Mercato can also be booked for intimate dinner events with a separate function menu available
STARLINGStepping into Starling can feel like you are being teleported to Southeast Asia Just down the street from Four Seasons Hotel on Taixing Lu the pub evokes a colonial era through huge retro fans soft lighting and quaint birdcages If you are living in Southeast Asia and need some convincing to check out this joint let the cocktail menu wow you with its rum or gin-based concoctions that consist of spices and tropical flavours found in Southeast Asia One of the must-try cocktails is the spicy Tom Yum Colada made with coconut milk pineapple and lime juice The Pandan Collins and Roasted Pineapple Old-Fashioned are also some interesting options These drinks can be accompanied by familiar tastes such as laksa mango sticky rice or beef rendang ndash courtesy of Malaysian chef Brian Tan
TIAN ZI FANG (ॵŔᇇ)This artistic district is a labyrinth of alleys filled with cafes art galleries art deacutecor apartment blocks and craft stores within the area known as the French Concession Spend some time in some of the art galleries or take a stroll in the elegant French Concession itself ndash a 10 square-kilometre district with old residential buildings and heritage hotels and edifices
MAKE TIME COUNT IN SHANGHAIDO YOU HAVE SOME TIME TO SPARE OR A CHANCE TO MAKE USE OF CHINArsquoS 72-HOUR VISA FREE TRANSIT POLICY WE POINT OUT SOME INTERESTING FINDS IN THE GLOBAL CITY THAT MIGHT BE WORTH YOUR TIME
Tian Zi Fang
16JUNE-JULY 2015
16 Shanghai extendedindd 16 24515 1200 pm
19-20 Sheraton ADindd 19 13515 857 pm
amp
0
lt
amp0
0lt
amplt
amp0lt
19-20 Sheraton ADindd 20 13515 857 pm
21 Macao Economic Services ADindd 21 13515 759 pm
22JUNE-JULY 2015
THE LUXURY
ISSUEWE LOOK AT
WHAT LUXURY
MEANS WHEN
GIVEN OUR OWN
INTERPRETATIONS
TheLuxuryIssue
WORDS EL KWANG
KRISTIE THONG
GINA SIN
22JUNE-JULY 2015
Itrsquos common knowledge that the
demand for upmarket or exclusive
experiences increases as Asia
becomes more affluent The growth
of economies see many corporate
companies rewarding high-achieving
employees in the form of top-notch
luxurious experiences And as a larger
and younger demographic worldwide
becomes richer products and services
work harder to find ways to attract
the elite in an increasingly saturated
market
Proving luxury incentive travel
continues to be in demand
Luxperience a three-day event that
aims to be the platform for luxury and
experiential travel in the Australasia
and Pacific region has seen continued
growth The success of the show has
prompted organisers to include a new
program within Luxperience tailored for
business events this year Event buyers
will be able to identify new opportunities
within the luxury travel industry for
incentives or exclusive events while
exhibitors will have a bigger platform
to provide innovative solutions for
meetings and events
Event planners specialising in luxury
experiences are now looking beyond
luxury products Clients are asking for
unique money-cannot-buy experiences
Many of us consider luxury to be in the
form of expensive items and exclusive
retreats while others believe it can
be the simpler intrinsic things in life
that are often overlooked However
we choose to define it one quote by
Karoline Huber of IWC Schaffhausen
(published by Boyden Global Executive
Search) sums it up well ldquoLuxury is
based on emotion and it is people who
create emotional differencesrdquo
22-33 Luxury Issueindd 22 24515 1137 am
23JUNE-JULY 2015
TheLuxuryIssue
OSAKA ndash
JAPANrsquoS SECOND
LARGEST CITYCurate a stellar city adventure in
Osaka and check the next residential
conference or incentive into the 160-
room St Regis Osaka Located on
Midosuji Avenue the Ginza of Osaka
where luxury international fashion
labels reside the purpose-built
five-year-old hotel is the epitome of
luxury Ease delegates into the hotel
with its signature afternoon tea or a
rejuvenating treatment in the Iridium
Spa featuring Sothys Paris
Witness the daily champagne ritual
held in the outdoor Zen garden adjacent
to the lobby on the 12th floor before
heading to The St Regis bar for a glass
of Shogun Mary the hotelrsquos concoction
of the Bloody Mary cocktailThe
THE LUXURY OF CULTURE BRINGING THE BEST OF TWO JAPANESE
LUXURY INCENTIVE CITIES THROUGH THE
CONDUIT OF CULTURAL EXPERIENCES
WORDS EL KWANG
welcome reception can either be held
in the 210 sq m Astor Ballroom or in
Italian restaurant La Veduta or French
bistro Rue drsquoOr Start the next day with
an official meeting agenda in the Astor
Ballroom which also has optional
breakout spaces in the four meeting
suites on the dedicated events floor
With its easy access team-building
activities are in abundance Visit the
190-year-old Kuromon Ichiba Market
for arguably one of the best Japanese
food and seafood in Osaka Another
fun activity for all ages is a visit to
the Momofuku Ando Instant Ramen
Museum where delegates get to
understand the history behind this
post-WWII invention try their hands at
making it and design their own ldquocup
noodlerdquo Those keen to learn more
about the Japanese culture can take a
private behind-the-scenes tour of the
Yamamoto Noh Theater built in 1921
Planners can have the option of having
performers hold coaching sessions
for delegates on the actual performing
stage The art form has been recognised
as a Japanese intangible heritage
in 2006
End the program in Kyoto with some of
the cityrsquos best retail shopping before
bringing delegates to Kyoto for more
cultural elements
The Astor Ballroom of The St Regis Osaka The Library Suite Meeting Room
ldquoAt both The St Regis Osaka and
Suiran The Luxury Collection
Kyoto we believe in assisting our
clients in curating memorable and
experiences that are unique to our
brands The Luxury Collection is
about travellers collecting local
and authentic experiences Let our
hotels be your guiderdquo
FAY-LINN YEOHBrand Director
The St Regis and The Luxury Collection Food amp
Beverage Marketing Asia Pacific
Starwood Hotels amp Resorts Worldwide Inc
23JUNE-JULY 2015
22-33 Luxury Issueindd 23 24515 1137 am
24JUNE-JULY 2015
Suiran a Luxury Collection Hotel Kyoto
HISTORIC KYOTOThere are many forms of relaxation and recovery in the world of luxurious experiences Some prefer retail therapy while others opt for a digital detox by staying in a luxury hotel or resort Embracing and experiencing the traditional Japanese culture and historic sites may reap benefits beyond soul searching Its cultural myths and spiritual integrity continue to distract global visitors from their day-to-day worries a true time out in Kyoto whilst stepping back in time
A 13-minute bullet train ride takes you from the buzzing city centre of Osaka to historic Kyoto the former capital of Japan for 1200 years According to the Kyoto Convention Bureau the ancient city is the cultural heart of Japan It has 17 UNESCO World Heritage Sites on a cityscape dominated by 2000 temples and shrines
SUIRAN A BRAND NEW BREATHING SPACE On the vibrant side of the Hozu River resides the brand new Suiran a Luxury Hotel Collection Kyoto As the first luxury collection hotel in Japan this hotel is perfect for exclusive management retreats or complete hotel book-outs Upon entering the main gates of the 39-room hotel a purposefully-laid footpath leads you on a tranquil trek through a Saryo Hassui cafeacute overlooking the river and misty Arashiyama hills and the hotelrsquos enchanting garden before bringing you to the hotel reception
Off the main reception desk is a 100-sq m Akane function room perfect for intimate welcome dinners of up to 48 guests Enjoy an authentic Geisha performance one of Japanrsquos indigenous wonders Unfulfilled meeting agendas or higher-level business planning can be carried out
in the unobtrusive meeting room or in the smaller 18-sq m Shogetsu room a less formal traditional Japanese setting that comes with its own bathroom and outdoor garden
The luxurious and spacious guest rooms were designed with traditional motifs such as the culturally significant cherry blossom hues in spring and the lush verdure in summer The carpet is a reflection of moonlight ripples on the Hozu River The superior rooms on the upper levels offer views overlooking the hotelrsquos foregrounds and its peaceful mountain and river surrounds whilst the ground floor Yuzunoha deluxe terraces consist of outdoor air baths (onsen) complete with retractable private screen doors for a soak under the healing sun
RECOVERY THROUGH THE ARASHIYAMA CULTURAL HUB The hotelrsquos concierge can assist in designing a customised menu in the hotelrsquos Kyo-Suiran restaurant (a restored building from its 1899 version) or an indigenous exploration of the Arashiyama village located near the hotel Engage the strength of the young and energetic team of ldquoJinrikishardquo which are beautifully-
24JUNE-JULY 2015
Sight-seeing on Jinrikisha
A dish from Kyo-Suiran Restaurant Authentic Geisha performance in Akane function room
22-33 Luxury Issueindd 24 24515 1137 am
25JUNE-JULY 2015
designed small two-wheeled rickshaws and embark on a tour of famous Kyoto landmarks surrounding the hotel Cross the Togetsu (crossing moon) Bridge and visit the Tenryu-ji Zen Temple established in 1339 by shogun Ashikaga Takauji in memory of Emperor Go-Daigo Existing buildings were restored to their closest originals after having gone through eight fires centred by a Zen garden displaying the balance of Yin (rocks) and Yang (water)
The hotel can work with the temple to organise activities such as meditation and hand-copying of sutras This is certainly a place to recharge and restore inner harmony after a productive conference in Osaka Equally wondrous is a Jinrikisha ride around the Arashiyama Bamboo Grove which is a popular site for photography The fresh air along with the staggering height and intense green hues of the bamboo makes one feel that all troubles will eventually come to an end
EXPLORING FURTHERVenture further into other parts of Kyoto Check out the must-see Fushimi Inari Taisha a Shinto shrine dedicated to the gods of rice and sake famous for its two-hour hiking path through the Senbon Torii shrine gates outlined by red overarching frames and fox
sculptures holding a key in the mouths for the rice granary
Head over to Gion district and let your imagination go back in time as your stroll through the alleys of old tea houses some of which are now converted into stylish restaurants and retail shops like Leica As Gion is known as the geisha district it is not uncommon to see Geiko (professional geisha) and Maiko (apprentice) throughout the day There is a large variety of retail shops selling Japanese incense tea and arts and crafts such as ldquokanzashirdquo an ornamental hairpin Rest your feet while indulging in an epicurean experience at the Shimogamo Saryo restaurant set in a
traditional Japanese house since 1856 Post-dinner head for some Japanese sake tasting at Machiya in Gion
BEFORE FAREWELLBid farewell to Kyoto on a high note by planning a series of cultural team-building activities with the Suiran hotelrsquos concierge Team members can embark on a traditional Kyoto sweet-making (Kyo-Gashi) activity conducted by 260-year-old family business Tawaraya Yoshitomi or try Ikebana the age-old Japanese art of flower arrangements End the team-building activities with a traditional tea ceremony and learn how to receive and appreciate a cup of tea in the hotel garden
Team bonding is a crucial component of incentive trips Asians culturally bond over meals Consider organising nightly supper sessions of Japanese Ramen where delegates get to try and compare ramen from different ramen shops Or drive a ldquobest ramen eatingrdquo photo competition through social media channels
RAMEN BONDING
Arashiyama Bamboo Grove
Traditional tea ceremony
25JUNE-JULY 2015
Kyo-Gashi making Sake tasting
Superior King Room at Suiran
22-33 Luxury Issueindd 25 24515 1138 am
26JUNE-JULY 2015
Do you believe there are moments when we can feel the physical halt of time Moments where the rush of everyday life and work commitments take a backseat giving in entirely to a view or feeling so mesmerising it overwhelms you Moments where personal problems cease to matter albeit for a brief moment for the magnitude of your problems feels insignificant in comparison
For me it took standing at the West end of Angkor in Siem Reap and taking in the view of Angkor Wat in its full glory A sharp intake of breath as I marvelled at the workmanship of the intricate Khmer architectural carvings on the walls and pillars constructed in a century that did not have the tools and technology we have today Like all tourists in Siem Reap visiting Angkor Wat was one of the first things on the list Leak the helpful guide assigned by DMC Asia Expeditions explained that Angkor Wat is only one of the many religious monuments in the Angkor area a huge archaeological park that spans 400 square kilometres It comprises a hefty number of remains of the different capitals of the Khmer Empire from the ninth to the 15th century Once a Hindu and later a
Buddhist temple Angkor Wat was built in the 12th century and remains as the only religious centre in the area
After emerging from an extensive brand transformation from micenet ASIA to Biz Events Asia that left us excited satisfied but mentally drained I jumped at the opportunity of visiting Siem Reap in Cambodia a place I knew close to nothing about Siem Reap may be an emerging destination but it is already filled with tourists due to its rich line of historic and religious artefacts The best jobs locals can have in Siem Reap are the ones directly fuelled by tourism ndash as tour guides and in hospitality The high proficiency of the English language spoken everywhere is also a true sign of a thriving tourist destination in Southeast Asia
TheLuxuryIssue
THE LUXURY OF TIME
RETRIEVE LOST TIME AND ALLOW FOR TRUE INCENTIVE CONNECTIONS
THROUGH THE HISTORICAL BEAUTY OF SIEM REAP
WORDS KRISTIE THONG
Ta Prohm
26JUNE-JULY 2015
22-33 Luxury Issueindd 26 24515 1138 am
27JUNE-JULY 2015
27
LE MERIDIEN ANGKOR Despite the lack of existing MICE
infrastructure Siem Reap remains a
viable option for meetings and incentive
programs with its can-do attitude
These are the sentiments of Dennis
Kam director of sales and marketing
at Le Meridien Angkor He shares that
the hotel hosts up to four international
corporate groups a month of which
most come from Singapore China and
Thailand Besides the 200-guest Tara
Ballroom the hotel has an impressive
and well-landscaped garden that works
well for al fresco cocktail parties and
gala dinners of over 1000 guests The
lobby can also be easily taken over and
transformed to the requirements of
the event organiser A popular choice
is having a dinner hosted at a temple
where the hotel has hosted smaller
groups of under 100 guests at the
Kraven temple complete with stunning
lights and warrior dancers
ASIA EXPEDITIONSIn an exotic destination like Siem
Reap it takes a trustable destination
management company to ensure
everything goes according to plan I had
a guide who would go the extra mile to
accommodate any last-minute changes
and knew exactly where to take me
when I asked for something out of the
norm or local Apart from Cambodia
Asia Expeditions has a presence in
Myanmar Laos and Vietnam
SHINTA MANI FOUNDATIONSiem Reap is an ideal destination for
corporate groups looking for a cultural
incentive experience with a strong
CSR element Hiring the local Phare
Circus troupe for an event allows
groups to tick off their CSR KPIs Many
hotels also work with non-government
organisations that help support the local
community ndash be it through education
training or employment The Shinta
Mani Foundation is a registered local
NGO that focuses on three core areas
education small business start-ups and
health care On top of donations USD 5
from a nightrsquos room rate at the luxury
boutique Shinta Mani Club or Resort is
donated directly to the foundation
AN INCENTIVE OUT OF SIEM REAP
The same feeling of time stopping was
experienced through the hours spent
exploring sites such as Bayon Temple
and the ruins of Ta Prohm ndash a temple
made famous by Angelina Jolie in Tomb
Raider We also headed up to the Kulen
Mountain which is not just a popular
tourist site but where many locals visit
during the weekends to relax or swim
under the waterfall
In a beautiful destination like Siem
Reap we are naturally inclined to
switch off making connecting with
onersquos self possible It is where the 24
hours in a day pass seemingly slower
as though the seconds match the pace
of a calmer beating heart Without the
usual modern worries it also motivates
incentive delegates to truly connect
with each other making incentive
programs worth every penny spent
View of Angkor Thom Temple Angkor Wat
Banquet dinner at Kravan Temple
27JUNE-JULY 2015
22-33 Luxury Issueindd 27 24515 1138 am
28JUNE-JULY 2015
Depending on perspectives luxury
can mean catering to an upmarket
audience or simply having the luxury of
space and time and a chance to take a
breather and relax We learnt recently
that Singapore-based Saakalya Travel
is unique in the way that it provides
these luxurious simplicities to busy
professionals away from the bustling
and sometimes chaotic cities to some
of the most beautiful and culturally-rich
destinations in Southeast Asia
The duration of the trips is kept short
and hosted during the weekends so that
they do not eat into the limited time of
busy professionals but yet sufficient
in providing a deeply refreshing and
rejuvenating experience Luxury is what
enriches us be it physically mentally
or spiritually Its value can be found in something true and pure whether that
is attributing significance to the time
and dedication spent on hand-crafting
deacutecor as with the Saakalya Collection
or indulging in beautiful open spaces
of scenery The concept of luxury is a
wholly personal perception
Travel experiences at Saakalya are
centred on somewhere new and
something different Bali is the current
destination that Saakalya explores
with access to a richer variety of
areas and opportunities built on the
connections of Saakalyarsquos managing
director Alexandra Schmutterer
Locations are curated through the
knowledge of locals working alongside
Saakalya to embrace the concept of
TheLuxuryIssue
INTERPRETATIONS OF LUXURY TRAVEL
NOT ALL THAT GLITTERS IS GOLD IN LUXURY
TRAVEL SOMETIMES ITrsquoS JUST A BREAK FROM ALL
THE DEADLINES YOU MAY OR MAY NOT HAVE MET
AND THE LUXURIES OF BEING ABLE TO ENRICH
THE BODY MIND AND SOUL IN TRAVELWORDS GINA SIN
holistic travel Each trip only allows
for up to a maximum of 12 people
in order to maintain an exclusive
and personal experience The
variety of experiences planned
around tranquil surroundings has
been designed to encourage new
passions such as arts cooking wine
tasting (you may be surprised Bali
does have a winery) or yoga taught by
world renowned instructors Guests
will also stay in personal villas in a
luxurious resort maintaining the
feeling of exclusivity and privacy
In pursuit of more exclusive and
unconventional destinations works
are also currently underway to
create such experiences in Thailand
22-33 Luxury Issueindd 28 24515 1138 am
My Magnifique VoyageMy Magnifique VoyageMy Magnifique VoyageMy Magnifique VoyageMy Magnifique VoyageMy Magnifique Voyage
Grand Ballroom
Th e Grand Gamelan
Luxury Pool AccessLuxury Pool Access
SETTING THE STAGE FOR INSPIREDMEETINGStrade AT SOFITEL BALI NUSA DUA BEACH RESORT IS AN INNOVATIVE SET OF VENUE CHOICES THESE COMPRISE 12 FUNCTION ROOMS INCLUDING 2 BALLROOMS ALL OF WHICH ARE WELL-EQUIPPED AND FEATURE NAMES THAT INVOKE DEEP BALINESE MEANINGS AND ENDLESS INSPIRATION YOUR PERSONAL INSPIREDMEETINGStrade PLANNER WILL HELP YOU CREATE A TRULY UNIQUE OCCASION DISCOVER ALL OUR MAGNIFIQUE ADDRESSES IN OVER 40 COUNTRIES ON wwwsofitelcom
DISCOVER OUR MAGNIFIQUE ADDRESS IN BALI
My Magnifique VoyageMy Magnifique VoyageMy Magnifique VoyageMy Magnifique VoyageMy Magnifique VoyageMy Magnifique Voyage
SOFITEL BALI NUSA DUA BEACH RESORT
MAGNIFIQUE EVENTS
TAILOR-MADE MEETINGS IN A STUNNING BEACHFRONT SETTING
KAWASAN PARIWISATA BTDC LOT N5 NUSA DUA
BALI 80363 INDONESIA - TEL (+62) 361 849 2888
H9078SOFITELCOM
JOIN OUR GLOBAL LOYALTY PROGRAMAT ACCORHOTELSCOM
29 Sofitel Bali ADindd 29 16515 652 pm
30JUNE-JULY 2015
LUXURY AT SEATHE GOLDEN AGE
OF SAIL STEALS THE LIMELIGHT AT A RECENT
OFFICIAL MEDIA LAUNCH OF ROYAL ALBATROSS IN
SINGAPORE
WORDS GINA SIN
Some have always seen the appeal of having events held near water whether
it is an outdoor poolside cocktail event or a networking party on a dockside yacht
against the sunset Royal Albatross originally built in 2001 and later acquired
by Tall Ship Adventures Pte Ltd is the latest attention grabber for business
events in Singapore
Once a traditional sail training ship Royal Albatross exudes sheer luxury with its hard-carved wooden interiors sturdy
aluminium masts 22 majestic sails and 60000 LED lights customisable to 512 colours It can accommodate just shy
of 150 guests for day sailing or over 200 guests berthed
The media launch perfectly encapsulated the experience of being on the ship We went on a tour of its 185-square metre
upper deck Grand Salon and five ensuite cabins and enjoyed cocktails and canapes
specially prepared by Clubvivre We watched its crew climb the shiprsquos masts
in preparation for a ride out to Lazarus Island where fire-eaters gave us a warm
welcome and a delicious satay (barbequed meat on sticks) buffet awaited us We
headed back to reality eventually but not before everyone was handed flutes of
bubbly to end the beautiful night
Delve into Thailandrsquos spiritual culture at the Erawan Shrine located in the heart of Bangkokrsquos Ratchaprasong precinct on Ratchadamri Road Proceed with a stop at Grand Hyatt Erawan Bangkok a renowned luxury hotel located just next to the shrine
Despite a lobby constantly abuzz with activity it induces a calming effect on arrival as the fragrant air-conditioned setting cools you down The newly-refurbished guest rooms showcase residential-styled amenities making delegates feel right at home ndash perfect for residential conferences and events The hotel offers event planners an incentive to a rejuvenating experience at the tranquil isawan Residential Spa amp Club
While ldquooptionsrdquo is a key component with creative event buyers the hotel offers a high-end board room a grand ballroom with an eight-
metre-high ceiling as well as The Campus event space which continues to draw hot demand since its launch in 2009 A Singapore-based corporate event specialist feels The Campus ldquoprovides a fun environment that inspires creativityrdquo where delegates can relax and be themselves contributing to ldquobetter communications at an eventrdquo Due to its unique setting The Campus has also started to attract banquets and weddings
With the rise of smaller-sized events and incentive groups ldquothe residencerdquo offers a New Yorker-designed executive residential-styled setting Whether itrsquos pre-event drinks in Apartment 305rsquoS own Gallery or breakout creative sessions in any of the other four luxurious event rooms ldquothe residencerdquo provides a unique environment for planners with the objective to strengthen team spirit and enhance relationships
TheLuxuryIssue
LUXURY IN THE HEART OF BANGKOKEXPERIENCE THE LUXURIOUS FEELING OF SPIRITUALITY COMBINED WITH A HOTEL THAT KNOWS EXACTLY WHAT EVENT PLANNERS NEED
WORDS EL KWANG
The Campus
Royal Albatross
22-33 Luxury Issueindd 30 24515 1138 am
31JUNE-JULY 2015
TheLuxuryIssue
Major hotel chains and their rapid growth in the Asia Pacific region have always gotten most of the attention in business events The rise of independent hotels however has been evident in recent years as the category gains more prominence A Biz Events Asia survey conducted in May revealed that the majority of respondents (95 percent) are interested in independent hotels due to their unique product offering
ldquoTravellers today are looking for authentic and memorable experiences where travel is aspirational and luxury is defined by personal life and style preference at any given time in your liferdquo says Josephine Lim managing director of South East Asia for Preferred Hotels amp Resorts
ldquoIndependent hotels are often borne from entrepreneurial hotel owners with a passion for the art of hospitality They deliver the authenticity of a destination ndash featuring the unique characteristics of specific cultures within their own brand of hospitality that allows discerning travellers to lsquolive like the localsrsquordquo she adds
Also playing a significant role in the rising trend is a growing demographic of high-earning millennials with sizeable disposable incomes looking for exclusivity in cooler trendier and off-beat experiences
ldquoIndependent hotels pay a lot of attention to detail and design aesthetics Though some of them may be smaller the experience is often different and more magical I tend to stay in such hotels if I want a different experience they tend to feel more luxuriousrdquo says Jeanne Hong a 35-year-old finance professional who is also the
THE LUXURY OF AUTONOMY
INDEPENDENT HOTELS OFFER OFFBEAT OR EDGY LUXURY
EXPERIENCES BUT HAVE THEY GAINED THE TRUST OF EVENT
PLANNERSWORDS KRISTIE THONG
The Dhara Dhevi Chiang Mai
31JUNE-JULY 2015
22-33 Luxury Issueindd 31 24515 1138 am
32JUNE-JULY 2015
co-owner of The Snack Guru an online store selling healthy gluten-free snacks
Putting independent hotels within a single alliance has long been industry practice and there are many benefits to doing so An independent hotel under a company like Small Luxury Hotels of the World or Preferred Hotels amp Resorts can save costs by easily tapping into the hotel companyrsquos global distribution channels gain awareness through joint marketing efforts or build continued satisfaction with the companyrsquos loyalty program While individual properties may be overlooked when pitching for corporate business joining a hotel company offers them tender opportunities with multi-national corporations
These independent hotel companies have been gaining traction Worldhotels welcomed seven new members in the first quarter of 2015 adding to its portfolio of nearly 500 properties worldwide Small Luxury Hotels of the World has announced at least eight member hotels and resorts of which several will be opening throughout the year Meanwhile Preferred Hotels amp Resorts introduced six new properties ideal for the business events market that will be scheduled to launch by the end of 2015
A CHAIN GOES FREEIn early 2015 Starwood Hotels amp Resorts announced the launch of its 10th brand that now falls within its extensive portfolio Tribute Portfolio promises owners Starwood Preferred Guest (SPG) members and guests
the ability to ldquostay independentrdquo with a selection of independent upscale hotels in high-demand destinations While falling under the new brand name the independent hotels within the portfolio will maintain their own unique identities and continue to promise boutique service
Adam Aron chief executive officer of Starwood adds that the mission of the new brand is to ldquobring great hotels in great destinations to loyal SPG members who make up more than half of all Starwood staysrdquo As with Starwoodrsquos other nine brands SPG members will be able to earn and redeem Starpoints at Tribute Portfolio hotels and enjoy in-hotel elite tier benefits such as upgrades welcome amenities late check-out and more
NUMBERS FROM THE SURVEY
LEADING HOTELS OF THE WORLD SMALL LUXURY HOTELS OF THE WORLD
95list something new and unique product offering as reasons why they will go for an independent hotel
35 will take into consideration loyalty programs when considering the use of an independent hotel
Event planners have stayed with a member hotel in these hotel companies at least once
ITrsquoS ABOUT THE SERVICEThis recent development from Starwood may put independent hotel companies on alert in particular due to Starwoodrsquos strong and global branding as well as its loyalty program While many independent hotel companies offer some form of loyalty program most are only beginning to find a footing with loyalty programs specifically for event planners Elaine Macy senior vice president group sales for Preferred Hotels amp Resorts revealed that a meeting planner loyalty program is currently undergoing a Beta testing in North America under iPrefer the companyrsquos point-based guest loyalty program It was introduced in early 2015 to offer planners points for actualised revenue from rooms booked
Royal Palm South Beach Miami Starwoodrsquos first Tribute Portfolio feature hotel
22-33 Luxury Issueindd 32 24515 1138 am
International Starfor Leadership
in Quality Award 2013Gold Category
Certificate of Excellence2014 WINNER
One World Hotel
Find us on
first avenue bandar utama city centre 47800 petaling jaya selangor malaysia toll free domestic 1300 88 7888 toll free international 1800 88 7888tel 603 7681 1111 fax 603 7681 1188 email enquiryoneworldhotelcommy website wwwoneworldhotelcommy
Half Day Meeting Package from RM218 per person per day
Full Day Meeting Package from RM228 per person per day
2015 Meeting Packages
Meeting faci l i t ies recognised by the world
At the 5-star One World Hotel you can expect ample space luxuriously appointed with spectacular chandeliers and state-of-the-art facilities including simultaneous interpretation system live feed facility and mood lighting with variable colour setting and free Wi-Fi However what makes corporate functions here extra special is the opportunity to put fun back into functions
Anythingrsquos possible in One World To add some excitement to your next event speak to our Conventions and Events team today at 03-7712 2289 or email cneoneworldhotelcommy
Prices are in Ringgit Malaysia and inclusive of 10 service charge and 6 goods and services tax
ldquoTravellers today are looking for authentic and memorable experiences where travel is aspirational and luxury is defined by personal life and style preference at any given time in your liferdquo
JOSEPHINE LIMManaging Director of South East AsiaPreferred Hotels amp Resorts
at member hotels and already has more than 550 planners enrolled
Perceptions of service standards and event delivery also differ According to survey findings perceptions are pretty much split down the middle when it comes to concerns over an independent hotelrsquos brand standards in event delivery
While some believe the use of an independent hotel for an event may ldquonot be able to benefit from the established international image of hotelsrdquo others feel they offer a less mainstream and more intimate touch while not compromising on service standards Many will take to leisure-focused research through sources like TripAdvisor or rely on word-of-mouth to gauge standards of an independent hotelrsquos ability to host events Some however feel that the overall experience is dependent on the staff and service standards and do not take into account the hotel status
22-33 Luxury Issueindd 33 24515 1138 am
34 Luxperience ADindd 34 13515 841 pm
35 Pullman Bangkok King Power ADindd 35 19515 758 pm
36JUNE-JULY 2015
TalentAndMentor
There is no argument ndash talent is one of the most common and hottest buzz words in business events and hospitality While many companies experience what appears to be a talent crunch in Asia one professional who has spent years in talent assessment and human capital strategies suggests the ldquoright fitrdquo might be the bigger issue
Thomas Wai director for Asia Pacific at Talent Plus Inc says the challenge of identifying engaging and retaining talent differs for a region as large and diverse as Asia Pacific With his work bringing him to over 30 cities in China including the third and fourth tier cities Wai has met ldquogreat people who are driven honest and hardworkingrdquo and seen career fairs in Shanghai filled with tens of thousands of candidates expressing genuine interest Identifying talent is likely to be an issue here according to Wai and the question companies should be asking is if there is a structured and effective interview system in place to identify the right talent
For mature cities such as Singapore and Hong Kong talent retention is at play
ldquoUnfortunately many organisations do not pay sufficient attention in re-hiring their people They pay little focus in developing their potential They focus on peoplersquos weaknesses rather than setting them up for success As a result talented people leave the organisation and recruiters assume that they cannot find people to join themrdquo Wai says
ITrsquoS NOT ABOUT THE MONEYThere is a misconception that salary compensation and benefits are the most crucial investments in employment or talent retention While they used to be the key elements to attracting and retaining talent evolving socio-economic factors along with a thirst for information and constant change brought on by the Internet age have shifted mindsets of working professionals Wai calls monetary benefits ldquosatisfiersrdquo but not motivators
ldquoThe key motivators to truly engage and help us to getting and retaining our performers are recognition one-on-one time mentoring setting them up for success paying attention to them listening to their physical and emotional needs helping them to become significant and allowing them the freedom to be the very bestrdquo he says
We are well aware that a sustainable work force be it in the West or Asia Pacific starts from the top And it may be the hardest but most rewarding step Top leadership will first need to show commitment in building a talent-based culture and demonstrate that they care about their people
ldquoThen you need to understand the DNA of your top performers decode and understand what makes your successful people successful Use these DNAcharacteristicstraits to create an interview as part of your selection consideration when you are considering new candidates or promoting from withinrdquo Wai says
THE LUXURY OF TALENT
SCRAP THE IDEA OF A TALENT CRUNCH WE HAVE THE TALENT IN ASIA BUT DO WE KNOW HOW TO
GET THE RIGHT HIREWORDS KRISTIE THONG
36JUNE-JULY 2015
It is useful to evaluate his potential so as to help him with his blind spots while putting focus on his strengths
On top of constant and open communication Wai recommends ldquostay interviewsrdquo These interviews recognise the achievements of employees and identify subsequent steps for growth
ldquoThis way you would have a better chance of creating a sustainable work force for the future state of your organisationrdquo Wai adds
SUCCESS SHOWSA sustainable workforce translates to a successful business Wai cites the example of the Capella Hotel Group where its property in Singapore continues to enjoy one of the highest occupancy rates since its opening six years ago When the group took over the Ritz-Carlton property in Bali it enjoyed the ldquobest year ever after 17 years in businessrdquo Founder Horst Schulze was quoted in an interview saying itrsquos all about the right hire
ldquoWhat a customer wants is no defects timeliness and caring service How do I know my front office manager is taking great care of my guests I can ensure this by selecting the right talent Somebody that has it in themrdquo
The effect flows through every aspect of the business
ldquoYou could see the positive results from their high level of guest satisfaction guest retention employee satisfaction and ultimately financial rewards for the owner and investors as wellrdquo Wai says
36-37 Talent and Mentor Thomas Waiindd 36 24515 1140 am
37JUNE-JULY 2015
37
ldquo
ldquoThe key motivators to truly engage and help us to getting and retaining our performers are recognition one-on-one
time mentoring setting them up for success paying
attention to them listening to their physical and emotional
needs helping them to become significant and
allowing them the freedom to be the very best
THOMAS WAIDirector Asia Pacific
Talent Plus Inc
37JUNE-JULY 2015
szlig8QGHUVWDQGERWKWKHLUtalents and desires and their weaknesses and blind spots
szlig)RFXVRQWKHLUWDOHQWVDQGcreate platforms for them to exercise their strengths
szligHHSDQRSHQGRRUSROLFIRUyour teams to approach you with concerns suggestions and innovative ideas for growth
szligQGLYLGXDOODFNQRZOHGJHtheir hard work and achievements do it timely and sincerely
szlig5HPHPEHUWRWDNHWKHWLPHto understand why a team member would make the decision they made and why instead of rushing to judgement about a decision
KEEP THE MOTIVATION
36-37 Talent and Mentor Thomas Waiindd 37 24515 1140 am
38JUNE-JULY 2015
Knowledge
IT MAY SEEM OBVIOUS BUT THE STARTLING TRUTH REVEALS A GAP IN HOSPITALITY SALES TEAMS AND THEIR ABILITY TO FOLLOW UP
In this day and age of email SMS Twitter and Gchat personal contact is still the most important way to build relationships In a world of ever-increasing automation and impersonal service a hotel must distinguish itself from its competition Hospitality sales teams need to realise that product and price are very similar in todayrsquos market What will be the clientrsquos reason for awarding a piece of business The relationship with the customer and the loyalty built up over time Hospitality
38JUNE-JULY 2015
THE ART OF FOLLOWING UP
THE LUXURY OF KNOWLEDGE
WE OFFER INSIGHTS FROM TOP INDUSTRY PROFESSIONALS IN A SPECIAL
KNOWLEDGE SECTION GO DIGITAL WITH US BY ACCESSING FULL VERSIONS
OF THESE ARTICLES ONLINE
CHRISTINE GAMARRADirector of Operations Asia PacificLRA Worldwidechristinegamarralraworldwidecom
sales teams must be in the business of building relationships instead of taking orders
A prompt and personal follow-through with the client is the most effective technique to gain commitment Following up not only displays a sense of urgency for the business lead it gives the opportunity to advance the sales process towards a decision The timeliness of a follow-up is another factor that will communicate your reliability to the client A follow-up should not be later than 48 hours after the last communication with the client
An effective follow-upszligHVLQFHUHDQGFRQILGHQWszlig$VNRSHQHQGHGTXHVWLRQVWKDWLQYLWH
the client to elaborateszlig3UREHLQWRRXUFOLHQWOslashVUHVSRQVHVszlig2IIHUVRPHWKLQJRIYDOXHOtilde
for nothingszligHPRQVWUDWHWKDWRXXQGHUVWDQG
what the client is looking for
Read the full article online at bizeventsasiacomluxury-of-knowledge-follow-up
38-39 Luxury of Knowledge_KTindd 38 24515 1140 am
39JUNE-JULY 2015
WHAT SHOULD YOU LOOK OUT FOR BEFORE PENNING AN EVENT SPONSORSHIP AGREEMENT
Exclusivity ndash Most sponsorship agreements would provide some form of exclusivity This is to avoid competitors sponsoring the same event or to avoid association with a conflicting category Where category exclusivity is provided for its scope must be clearly defined Eg A soft drinks sponsor may agree to exclusivity for non-alcoholic drinks or insist on being the only beverage sponsor
Trademarks ndash The agreement should state the manner and form (colours font size proportion to surrounding text graphics etc) in which the sponsorrsquos trademark may be used Likewise the sponsor may wish to conduct its own advertising and the event organiser should also have control over the manner and form in which its trademarks and logos are used
Payment ndash Often involves a hybrid arrangement where a percentage of the fees is paid up front and the remaining being paid in accordance
WORDS EL KWANG
Duetto a technology and services company offering medium to large hotel groups and casinos a three-year old system that assists in implementing revenue strategy In an exclusive interview with Biz Events Asia Patrick Andres executive vice president Asia Pacific for Duetto explained that the program uses sophisticated algorithm to gather information from web shopping patterns competitor hotel pricing airline traffic special events and social ndash all to understand market behaviour The systems will ideally allow hotels to optimise price profitability by category It also provides hotels with visible real-time information to make necessary business decisions such as adjusting accommodation rates on their websites or in contract negotiations
It ultimately provides the opportunity for hotels to implement an ldquoopen pricingrdquo structure that will benefit the consumer in the name of rate parity yet allows hotels to sell at a more profitable rate Open pricing is an evolution from traditional revenue management Instead of closing out lower rate categories it allow hotels to shrink or increase price differentiation between the room categories This hopefully leads to more yieldable corporate rate tender agreements in Asia much like what the American market is experiencing Yielding corporate rate agreements allow hotels to market profitable rates during peak demand periods
Read the full article online at bizeventsasiacomluxury-of-knowledge-duetto
39JUNE-JULY 2015
JOIN THE PARTY
THE GAME CHANGER
with a performance-driven schedule Where productsservices are provided in lieu of sponsorship fees the manner of determining their value should be spelled out along with warranties as to their quality standard and merchantability also incorporated
Exit ndash Long-term agreements should have a termination clause allowing parties the opportunity to call it quits with and without cause anytime during the subsistence of the agreement Grounds for termination may include either party bringing the other into disrepute late payment of sponsorship fees and cancellation of the event
Read the full article online at bizeventsasiacomluxury-of-knowledge-sponsorship-agreements
VICKI HENGDirectorVicki Heng Law Corporationvickivickihengcom
ldquoDuettorsquos new strategies within their systems might allow hotels
to regain pricing power ldquo
PATRICK ANDRESExecutive Vice President Asia Pacific
Duetto
38-39 Luxury of Knowledge_KTindd 39 24515 1140 am
2 0 1 5m i c eMEETINGS INCENTIVES CONFERENCES EXHIBITIONS
10-11 September 2015Suntec Singapore convention amp exhibition centre
wwwmiceasiaexhibitioncom +852 3975 5710
miceaSia
100+ Exhibition booths
5000+ Visitors
500+ ConfErEnCE DElEgatEs
8 aCCrEDitED Workshops
2 frEE ConfErEnCEs
30+ prEsEntations
This prestigious Awards Evening will be judged by a panel of leading event organisers from throughout the Asia
3DFLAgraveFUHJLRQLQWRWDOWKHUHZLOOEHDZDUGVXSIRUJUDEVWRVROXWLRQSURYLGHUVYHQXHVDQGHYHQWRUJDQLVHUV7KLV
evening awards party will be after the exhibition on day one of the event and it will be a fantastic way to honour
the work of Asiarsquos Event Professionals and provide a great QHWZRUNLQJRSSRUWXQLW
This event brings together leading Event organisers Meeting Planners Corporate Buyers Venues Hotels Attractive Suppliers Event Technology Tourism Boards RYHUQPHQW0ampVSUHGRPLQDQWOIURPWKURXJKRXWWKH$VLD3DFLAgraveFUHJLRQ
For more information about MICE 2015 and Awards Ceremony please email miceoliverkinrosscoukFor exhibition ticket registration please visit wwwetouchescommiceasia2015
40 Mice Asia Pacific ADindd 40 16515 653 pm
amp210DJDGB)$SGI$0
41 Sentosa Golf Clubindd 41 14515 838 pm
42JUNE-JULY 2015
WWHY SINGAPORE CONTINUES TO STACK UP
AS A PLACE FOR BUSINESS AND MEMORABLE
EXPERIENCES
SINGAPOREDelveInt
o
WORDS EL KWANG | KRISTIE THONG | GINA SIN
42JUNE-JULY 2015
42-44 Delve Into Singaporeindd 42 24515 1142 am
43JUNE-JULY 2015
e worked really hard to ensure that our attendees
feel like they are getting a luxury experience
where wersquove thought of and arranged everything
You really have to think of everythingW ldquo
HIGH-ACHIEVING QUALIFIERS OF US-BASED HEALTHCARE MARKETING CONGLOMERATE
FOREVER LIVING PRODUCTS WERE TREATED TO A TIME OF THEIR LIVES IN SINGAPORE
WORDS KRISTIE THONG
Soundproofed walls of the Sands Ballroom of Sands Expo amp Convention Centre Marina Bay Sands in Singapore could barely contain the pulsating excitement of the crowd Upbeat triumphant contemporary music and exuberant cheers could be faintly heard from the floor right below it Walking into the ballroom as an observer was an experience in itself illuminating hues of pink blue and purple danced along to the beat of the music in sync with cheers and dancing amid the crowd the dazzling lights fell against the unique clusters of crystal-like structures high on the ceiling resembling thousands of balloons just about to fall
This amazing sight was Forever Living Products Global Rally held in Singapore on April 19-27 2015 Forever Living
THE LUXURY OF HEALTH
Products a multi-level marketing company that sells aloe vera-based drinks and bee-derived cosmetics nutritional supplements and personal care products hosts an annual Global Rally to celebrate the success of its representatives also known as Forever Business Owners (FBOs) and award them hard-earned Chairmanrsquos Bonus cheques It is a time where the company shares new directions launch new products and provide training and inspiration
ldquoOur business model works in such a way that in order for our FBOs to be successful they must first help others reach their goals This ensures an environment of passion and compassion where people can aspire to be what they want to be and are given
the tools to change their lives for the betterrdquo says Ashley Hower director of marketing at Forever Living Products
ldquoBy having leaders and qualifiers hearing and sharing their stories and tips for success they are inspired to set goals and reach for their dreams The entire event is very celebratory and empowering ndash it feels like a big family reunionrdquo she adds
Each Global Rally sees over 7000 FBOs coming from 106 countries and runs on an extensive itinerary comprising training sessions lots of entertainment and unique experiences Having previously hosted the rally in Hawaii and London and heading to Johannesburg in 2016 2015 was the year for Singapore and for Asia
ldquoWe are always looking for new and exciting destinations to take our FBOs We want to make our Global Rally lsquoan experience like no otherrsquo and know that it begins with the destination selectionrdquo
While the country naturally holds up as an attractive tourist destination Hower shares that Singapore was also chosen in part due to its history that parallels Forever Livingrsquos brand values Drawing similarities to Singaporersquos founding father Lee Kuan Yew and his passion to create a safe and prosperous society for its citizens Forever Living Productsrsquo CEO Rex Maughan thrives on a similar belief of helping people from all over the world look better feel better and achieve their dreams
ldquo
42-44 Delve Into Singaporeindd 43 24515 1142 am
44JUNE-JULY 2015
Putting an incentive program of such scale is no easy feat Forever Living worked closely with Pacific World to ensure seamless logistics for travel meal planning and activities
ldquoWe worked really hard to ensure that our attendees feel like they are getting a luxury experience where wersquove thought of and arranged everything You really have to think of everything ndash how the attendees will feel when they arrive at the airport what their first impression of the hotel is the convenience of getting around what activities they enjoyrdquo Hower says
Some of Singaporersquos local culture and experiences were brought into the program this year Qualifiers were brought to Sentosa Island for a fun-filled day culminating in a beach party feast and entertainment Top
qualifiers were treated to a special dinner at Gardens by the Bay followed by drinks and desserts at Ku De Ta ndash arguably Singaporersquos hottest night spot on top of Marina Bay Sands Throughout the program there was cultural entertainment infusing Chinese and Indian influences and many opportunities for FBOs to try the local cuisine
ldquoSingapore was a fantastic incentive travel destination The melding of the cultural history with the modern Marina Bay Sands gave our Forever Business Owners a luxury destination and a cultural experience they couldnrsquot have found anywhere else Singapore was clean safe and easy to get around Our Forever Business Owners enjoyed visiting Sentosa sampling local cuisine and exploring everything Singapore had to offerldquo Hower says
ingapore was a fantastic incentive travel destination The melding of the cultural history with the modern Marina Bay Sands gave our Forever Business Owners a luxury destination and a cultural experience they couldnrsquot have found anywhere else Singapore was clean safe and easy to get around Our Forever Business Owners enjoyed visiting Sentosa sampling local cuisine and exploring everything Singapore had to offer
ldquoldquoS
Team Japan Endless entertainment
ASHLEY HOWERDirector of MarketingForever Living Products
42-44 Delve Into Singaporeindd 44 24515 1143 am
KLCC_10YAC_micenetAsia_ad01_0615ai 1 4315 848 AM
45 KLCC ADindd 45 13515 839 pm
46JUNE-JULY 2015
30 MINUTES WITH ALOYSIUS ARLANDO CEO OF SINGEX HOLDINGS PTE LTD GAVE BIZ EVENTS ASIA A LOOK INTO HIS VISION OF A SUSTAINABLE CONFEX BUSINESS MODELWORDS EL KWANG
With a vision to be the leader in the APAC business events industry Aloysius Arlando has no intention to rest on his laurels Since his appointment SingEx has invested a few million dollars in doubling staff strength and conducting robust research in curating events like the Internet of Things Asia which saw more than financial gains for the organisation and its customers The motivation to establish a more sustainable business model and the appreciation of the event subject matter saw the implementation of a two-prong approach in venue management and creating new industry-relevant business events that do not conflict with existing ones
ldquoWhether it is the eventrsquos return on investment or objective companies are looking for good return and value derived from matching buyers and
CREATIVITY TAKES BUSINESS CENTRE STAGE
DelveInto
THE GROWTH OF INTERNET OF THINGS (IOT) ASIAIOT ASIArsquoS GROWTH IN 2015NUMBERS FROM IOT ASIArsquoS INAUGURAL EDITION IN 2014
44 sponsors and exhibitors representing 13 countries10 increase 2100 trade visitors and conference delegates 288 growth
41sponsors and exhibitors representing
11 countries
A total of
1630trade visitors and conference delegates
58 speakers representing 15
countries presented at the conference
85 speakers from 16 countries presented at the
conference (almost double the of speakers)
4648 Delve Into Singapore SingExindd 46 24515 1143 am
When you choose the Fairmont Singapore and Swissocirctel The Stamford you gain access to more than 70000 square feet of state-of-the-art and multi-functional conference and meeting space at the Raffles City Convention Centre Strategically located at the heart of Singaporersquos business district just 20 minutes away from the airport enjoy unparalleled convenience and accessibility Our team of outstanding conference concierges offers support every step of the way and helps ensure that your meeting or event is a rousing success each time
For reservations please call +65 6431 5534 email salessingaporefairmontcom or visit wwwfairmontcomsingapore
THE CHOICE FOR MEETINGS
47 Fairmont Singapore ADindd 47 13515 825 pm
48JUNE-JULY 2015
sellers as a business solutionrdquo said Arlando
The process of creating events ndash whether it is based on a national agenda like Singaporersquos wish towards hosting more healthcare events or opportunities identified through research on key industries to drive tomorrowrsquos growth ndash could take six to nine months
Arlando explained that each curated event should have a lifespan of five to 15 years It must meet the evolving needs of the industry and marketplace while flexible enough to allow the event agenda to morph with the changes in technology or other trends One perfect example is the way traditional exhibitions have morphed into CONFEX (conference-exhibition) multi-faceted platforms to drive engagement through meaningful content shared at conference sessions and business connections and exchanges on the exhibition floor
hether it is the eventrsquos return on investment or objective companies are looking for good return and
value derived from matching buyers and sellers as a business solutionrdquo
ldquoldquo
ALOYSIUS ARLANDOCEOSingEx Holdings Pte Ltd
W Throughout the interview the humble and pensive leader used the collective ldquowerdquo more often than ldquoIrdquo in his sentences When it comes to leadership and talent discussions Arlando expressed his passion for meeting people from all walks of life He ensures his team is a good mix of background and professional attributes His team is important to him
ldquoWe respect our teamrsquos personal moments of needs whether it is new working mothers or one who becomes a carer for the family As human beings if we can take care of our family needs we have won half a battle (in life)rdquo
Arlando keeps his team engaged through no-strings-attached coaching and transparent communication With a big smile and coy laughter Arlando defined the importance of transparency by saying that he graciously obliged when his team asked him to smile more frequently
EVENTS CREATED BY SINGEX
$$$ CONVERSION
KEY INDICATORS OF SUCCESSszlig Client feedback on successful connectionsszlig No of deals and business converted
szlig WasteMET Asia 2012 amp 2014szlig Last Mile Fulfilment Asia March 2015szlig RehabTech Asia March 2015szlig Internet of Things Asia 2014 amp April 2015szlig Radiology Asia May 2015szlig WasteMet China July 2015szlig Green UrbanscapeAsia 2013 amp November 2015
szlig RSA Conference Asia Pacific amp Japan 2013 2014 amp July 2015
szlig International Conference on Sustainable Development 2013
szlig ASEAN Business and Investment Summit 2014
NEW-TO-MARKET EVENTS
MANAGED EVENTS
617 BUSINESS CONNECTIONS made at the inaugural Last Mile
Fulfilment Asia 2015 in March 2015
403 SUCCESSFUL MEETINGS conducted at the exhibition floor
S$122 million worth of deals generated from inaugural Greenurbanscape Asia 2013
4648 Delve Into Singapore SingExindd 48 24515 1143 am
49JUNE-JULY 2015
Quay Room
CITY ESCAPEA RECENT STAYCATION AT
PARK REGIS SINGAPORE SHOWS THE POSSIBILITY OF GIVING YOURSELF OR YOUR MOST DESERVING
EMPLOYEES A BREAK EVEN IN THE MOST BUSTLING
PLACES IN A CITYWORDS GINA SIN
Just a stonersquos throw from one of the most vibrant entertainment scenes along a historical riverside known as Clarke Quay the 202-room Park Regis Singapore would do well for business retreats
Surrounded by lush greenery Park Regis Singapore was first opened in 2010 and has recently completed a SGD3 million (USD22 million) facelift that saw the reception move from the ground floor to the third a new all-day dining FampB venue upgrades on bed items and a complete makeover of the lobby meeting room and rooftop bar
Stretch the lethargy away in the morning with a poolside yoga class where a refreshing waterfall cascades into the 25-metre-deep pool Then
refuel with a power-packed breakfast at Twenty3 Drink amp Dine with the wide variety from its buffet selection
Clarke Quay may be popular for its nightlife but there are also lots to explore such as the numerous hipster cafeacutes bars and restaurants within the vicinity Hotel guests get 10 percent off their bills of participating food and beverage outlets by presenting their room cards
Visit the Asian Civilisations Museum located close by or attempt the adrenalin-pumping G-Max Reverse Bungy along the riverside Choose to
Singapore River Cruise
dine in one of the restaurants or head back to the hotelrsquos Royal Pavilion for their signature Cantonese dishes such as the Royal Smoked Duck and the Wok-fried Mashed Fish Noodle with Lobster
Sign up for one of Park Regisrsquo cocktail classes as a team-building activity for up to 10 guests by June 2015 or conclude meetings with a sunset cruise disembarking from the quayside Watch as the sun sets and the neon lights of Boat Quay and Clarke come to life Spot landmarks and bridges such as the Raffles landing site the Merlion and the Cavenagh and Coleman bridges End the day with more cocktails at Revive the hotelrsquos rooftop bar that is not opened to public until the fourth quarter of 2015 It can be hired for intimate cocktail events of up to 50 guests with outsourced furniture
An incentive package featuring some of the activities mentioned above is available for corporate group bookings until the end of the year
49 Delve Into Singapore Park Regisindd 49 24515 1144 am
Hongkong
26 - 27 August | Grand Hyatt Hong Kong
50 ACTE ADindd 50 13515 823 pm
CMY
51 Pacific Worldc ADindd 51 13515 752 pm
Twice the percentage of Buyers than in 2013 expect to conduct business valued at over
1million
The 23rd ITampCMA and 18th CTW Asia-Pacific
29 Sep ndash 1 Oct 2015Bangkok Convention Centre at CentralWorld
Bangkok Thailand
Incorporating Luxury Travel
Exhibitors amp Sponsors Corporate Travel ManagersConference DelegatesMedia | Corporate Travel
Exhibitors | MICE amp Luxury TravelBuyers | MICE amp Luxury Travel | Association Professionals amp ExecutivesMedia | MICE amp Luxury Travel
wwwcorporatetravelworldcomapacwwwitcmacom
Look At What We Achieved In 2014
Over 2500 MICE and Corporate Travel professionals including association executives and luxury travel buyers from 55 international territories
84 of Exhibitors expect to receive orders within a year
40 of Buyers confirmed procurement on-site with Exhibitors
Host CountryOrganised By Supported By
gtURXP[ltTSXP
4]S^abX]VP]SBd__^acX]V0bb^RXPcX^]b
Industry PartnergtURXP[0Xa[X]T gtURXP[ET]dT lt^Q[XT0__Pac]Ta
ltTSXP0U[XPcTb
Very impressed with the overall organisation quality of buyers and
remarkable welcome reception euromic Belgium
Exhibitor | Christophe Verstraete Executive Director
Great avenue to obtain research information from diverse regions and
destinations Association of the Polish Media Poland
Media | Robert Pawelek Journalist
I got to renew or discuss contracts and build new relations Panorama-Medica Group Co Ltd Thailand Buyer | Katherina E Lempert-Dober Chairwoman
The discussion session was a good sharing session for all my peers Gemalto Singapore Corporate Travel Manager | Jean Bey Senior Buyer - Asia
52 ITampCMA BKK ADindd 52 13515 806 pm
53JUNE-JULY 2015
THERErsquoS NOTHING LIKEAUSTRALIA
Produced by Business amp Tourism Publishing Asia Pte Ltd and Business Events Australia wwwbusinesseventsaustraliacom wwwbizeventsasiacom
53-68 Australia Supplementindd 53 24515 400 pm
54JUNE-JULY 2015
UNLOCKINGAUSTRALIArsquoSNEWEST TREASURE
The Adelaide Convention Centre welcomes the world to its new state-of-the-art facilities designed with the event plannersrsquo future requirements in mind It is surrounded by premier entertainment sporting and medical precincts and set on the cityrsquos revitalised waterfront district
Find out more about our brand new building at adelaidecccomau
53-68 Australia Supplementindd 54 24515 1145 am
55JUNE-JULY 2015
53-68 Australia Supplementindd 55 24515 403 pm
56JUNE-JULY 2015
53-68 Australia Supplementindd 56 24515 403 pm
57JUNE-JULY 2015
53-68 Australia Supplementindd 57 24515 403 pm
58JUNE-JULY 2015
53-68 Australia Supplementindd 58 24515 404 pm
59JUNE-JULY 2015
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60JUNE-JULY 2015
Discover a zoowithout fences
THERErsquoS NOTHING LIKE AUSTRALIA FOR YOUR NEXT BUSINESS EVENTPLAN NOW VISIT AUSTRALIACOMBUSINESSEVENTS
TAU0105_297x420_Zoo_V1indd 1 11052015 520 pm
53-68 Australia Supplementindd 60 24515 1145 am
61JUNE-JULY 2015
Discover a zoowithout fences
THERErsquoS NOTHING LIKE AUSTRALIA FOR YOUR NEXT BUSINESS EVENTPLAN NOW VISIT AUSTRALIACOMBUSINESSEVENTS
TAU0105_297x420_Zoo_V1indd 1 11052015 520 pm
53-68 Australia Supplementindd 61 24515 1146 am
62JUNE-JULY 2015
53-68 Australia Supplementindd 62 24515 404 pm
63JUNE-JULY 2015
AD
EXPERIENCE WORLD CLASS OPENING DECEMBER 2016
Artist impressions courtesy of Hassell + Populous and Darling Harbour Live
Introducing a new world class convention exhibition and
entertainment destination on Sydneyrsquos sparkling harbour
With an integrated design and best practice facilities you will
be within walking distance of Australiarsquos largest business district
financial centre and hub of thought leadership and innovation
ICCSYDNEYCOMSALESICCSYDNEYCOM +612 8297 7600
MANAGED BY AEG OGDEN
THEATRE EXHIBITION CONVENTION
53-68 Australia Supplementindd 63 24515 1146 am
64JUNE-JULY 2015
53-68 Australia Supplementindd 64 24515 404 pm
65JUNE-JULY 2015
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66JUNE-JULY 2015
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67JUNE-JULY 2015
E X P E R I E N C E U N F O R G E T T A B L E E V E N T S
S Y D N E Y rsquo S M O S T U N I Q U E V E N U E
A U S T R A L I A NT E C H N O L O G Y P A R K
CONFERENCES I EXHIBIT IONS I CORPORATE MEET INGS
TRAINING I FASHION I PRODUCT LAUNCHES
AND MUCH MORE
salesatpcomauPh +61 2 9209 4220wwwatpcomau2 Locomotive StreetEveleigh 2015
53-68 Australia Supplementindd 67 24515 405 pm
68JUNE-JULY 2015
AD
Contentindd 5 261114 1051 am53-68 Australia Supplementindd 68 24515 1146 am
69JUNE-JULY 2015
Engage
From April 30 to May 10 a total of 235 million visitors ndash including 153000 international attendees ndash took part in 200 events conducted throughout host venue Coex from culture exhibitions and conventions to promotions performances and even a beer festival all of which served as an effective marketing platform for the clusterrsquos stakeholders
Among the major events Asiamania a multi-nation business and cultural trade show running from April 30 to May 3 included promotional booths from Korea Japan China and Russia each exhibiting various cultural assets from across the region Contributing to the local MICE presence was the Seoul Tourism Organization whose promotional stand was modeled after
C-FESTIVAL IN SEOUL DRAWS
GLOBAL AUDIENCETHE INAUGURAL
ldquoC-FESTIVALrdquo PROMOTED THE
CAPABILITIES OF A NEWLY-FORMED
GANGNAM-BASED ldquoMICE CLUSTERrdquo
OF EVENT VENUES SHOPPING AND
ENTERTAINMENT PROVIDERS
Seoulrsquos ancient city walls while the Korea Tourism Organization stand introduced visitors to other national destinations Other key events included a ldquoCulture Techrdquo fair and a ldquoCreative Urdquo exhibition zone The festival was organised by the World Trade Center Seoul MICE Cluster Committee
Created to increase competitiveness and allow for joint marketing strategies among members the MICE Cluster initiative unites 13 major companies involved in the business events community including and surrounding Coex which along with the nearby Korea World Trade Center was recently designated a ldquoSpecial MICE Tourist Zonerdquo by local government agencies Members also include business hotels department stores entertainment complexes PCOs and more such as Korean entertainment agency SM Entertainment which appointed K-pop stars EXO as official C-Festival ambassadors
In addition to the festivalrsquos promotional benefits for its members the ROI across 11 days also demonstrated the effectiveness of the event The Coex Seven Luck Casino a foreigners-only
venue for example saw a 401 percent increase in custom compared with the same period in 2014 while the five-star Grand InterContinental Seoul Parnas ndash also part of the complex ndash saw a 209 percent increase in room occupancy over the same comparative duration
ldquoThrough our first C-Festival we were able to see both new growth and the take-off of the MICE industry which is still a new industry for Seoulrdquo said Coex president and CEO Byun Bokyung He went on to affirm his commitment to ldquocontinue building and showcasing diverse content in order for the Korea World Trade Center to become the centre of the MICE industryrdquo
Stephen Kwak an assistant manager at the Seoul Tourism Organization agreed with the growth potential of the C-Festival in the coming years saying ldquoIt helped Seoul by emphasising various tourist attractions that MICE delegates would enjoy visiting during their stayrdquo With the weekend proving the most popular for Asiamania Kwak said that feedback for the Seoul booth was positive with visitors remarking that it ldquowell-represented the cityrsquos diverse offeringsrdquo
Love Heart Project
WORDS BEN JORDAN
69 Engage Coexindd 69 24515 1149 am
70JUNE-JULY 2015
Engage
With many UNESCO-heritage listed sites and venues in the world to choose from one group chose the much revered West Lake in Hangzhou as the centrepiece for an event Some 90 guests from Canadarsquos York House School travelled to the picturesque destination for a cultural trip planned around a golf tournament
The guests arrived at Hangzhou Sofitel Westlake Hotel on the first day What awaited them was a lavish welcome cocktail and gala dinner set up at the Sky Garden with views of West Lake as its background
The next day was where the program truly began Guests were divided into two groups ndash the Golf group and Parents-Child group ndash according to what guests preferred The group for golf headed for a friendly tournament at Fuchun Resort Golf Club while the other enjoyed a spa session and a tea tasting ceremony The children spent time at Zoo Coffee a creative club located in a shopping mall where its unique set-up resembled a quiet forest wonderland with a myriad of wild animals
Guests then went for a boat ride over West Lake and watched a large landscape live performance created by three renowned directors ndash Zhang
WEST LAKE STORY
A TRIP PLANNED AROUND HANGZHOUrsquoS REVERED WEST LAKE TELLS OF THE DESTINATIONrsquoS RICH
CULTURE AND SCENIC STORIES
Yi Mou Wang Chao Ge and Fan Yue Guests visited the largest isle in West Lake which is called ldquoThree Pools Mirroring the Moonrdquo and covers an area of 6000 square metres The shadow of the isle the elegant garden and the scenic beauty combined makes the isle one of the top 10 West Lake attractions particularly popular during the Mid-Autumn Festival
The group also visited the ancient He Fang Street which has a profound history Consisting of the historical commercial civil and architectural culture of Hangzhou it is the best place
to get acquainted with the destination Groups also enjoyed the ldquoSong Cheng Eternal Loverdquo drama which is known as one of the more acclaimed shows in the world The performance describes the hardship of Liang Zhu ancients the magnificence of Song Palace the fierce battle of Yue Gu Jun the song of Liang Shan Bo and Zhu Ying Tai and the song of the white snake and Xu Xian These stories are told through a spectacular display of sound light and stage effects
70JUNE-JULY 2015
Sofitel Hangzhou Westlake Hotel
Golf tournament
70 Engage Hangzhouindd 70 24515 1149 am
71JUNE-JULY 2015
Engage
Aprilrsquos Wine Down Wednesday organised by ACI HR Solutions and Biz Events Asia gave guests the privilege of a first look at the new Club Lounge at Hotel
Jen Tanglin Singapore (formerly known as Traderrsquos Hotel at Cuscaden Road) Over 90 professionals from
the MICE travel tourism and hospitality sectors networked over drinks and a buffet spread with an
impressive display of sweet treats Guests also had the chance to look at guest rooms on the newly revamped
Club Floor The event was sponsored by Hotel Jen Tanglin Singapore and duetto
HAPPY SNAPS
FROM WINE DOWN
WEDNESDAY
71 Engage Hotel Jen WDWindd 71 24515 1149 am
72JUNE-JULY 2015
ćľŅǴŭƀ뼷āĶɽĄŗۍĉדĀϝĀŞ뼵ϾĀЌѠͱກĀěɁǟħކՠĀǚ뼶ĔȏϝĀŞ뼵ЌѠŠěɁǨͳȩĀĄqಌϾr뼷খأćӃɯӍЌѠ˖Ӫˡġ뼷ĉĶǨɶᅆŠڥĀďĄಌϾĀǃɩ뼷ƦϿĠě֏˺ॎӃɯģĝćĞƶѲʑħϢеǙҜಌϾɆԥ뼶ȁˤ뼷ĔĂʿāĶјǭŗqಌϾrǟħ٧Āǂʚ뼶
ľŅǴċʃ뼷āĶćĂȏοȢКɁʸˋˡʭĀʗˡĉՂNjȒŠğʑ뼷ɝŴĶƧħqಌϾrĪǭػ쨵ĖqಌϾrĴ뼷ƣźŴĶԒĞĖƇĬ쨵뼶ӗęĠĀĉĀƫĄ쨰qಌϾrźŴĶԒĞĖŕķ౯ĀЌѠŠԚċЌѠȞײ뼶ȆƻɝӍqۈिrǟħĂċŞҠƣźŴĶԒĞĖƇĬĴ뼷āĶǨīĖĀĄ쨰NJ뼵Ġʻ뼵Ljǥ뼵ݶиĀʇҌŠȱਢɁ뼶
ឧࡢ뼷ભȘʆĉˍĂĀۈिȢćᎴŐ뼷Ʀďě֏ˡĎĸ뼷ۈिŞҠஅƧĂԿԵĈवƺĀęኧ뼷ڇۃŎƼЍĀԄӪӃɯĉՂǡϰ뼶āĶȠƱ뼷ĔĂԿęĀ
ኧďĄࡒĀNJ뼶ȁˤ뼷āĶјǭŗလिNJۈǟħĔĂʿĀǚǦ뼷ŗĸdžفĀƄਬƺ뼶လف˧ǘdž뼷χƎǢĈԣŭĀ뼷ĄġŚŕƳĀهƞ뼷ԵĈqġŚσفƥيrĀݔ؆뼶அƧƜƚॸćॸĂɁƜƚĂƟ뼷фĘĀလفӲ˴ƄΡȸĠɹ뼵śĠɹ૨뼷ĝđħфĪҍ۵ӲĂśȥſƄᐻĀσ뼶ƄΡۈिŞҠƧƍͳ뼷ƄΡȺໆѲĈĠĬϵɘ뼷ۈि˧ăěģăˆϚȺNJĀ뼶
ćĔċˊʃ၅٧ƀ뼷źāĶĎĂŐΥҨqಌϾrĔċӛʚ뼷ĞĂĞǨͳȩĀĖЪĄƇĬ쨵Ⱥǰ뼷ಌϾ˄ăĂǭđᔐ쨱ಌϾģăĂǭ୨ăĻӍ뼶ŮđāĶҕċԳʇĞĂĞ뼷ȺǰāĶƲĐĝŀƜćಌϾƥġ쨰NJ뼵Ĵǎ뼵Ծ뼵ϔϙŠ뼷ĔĂȏŢāĎĸďĄಌϾ뼶ůķƜćȆĪ뼷ƓěŀƜġĀŇƂ뼷ŕȶđĀĄģđΓīΰĢŹ뼶ڒ
Ƿ୯փఔŨ쨗
ಌϾħˀ좄
ŭʃʃ
ǚтƂύĘʄӃɯٲ뼶ɑջ୯ѮąƬϢеϨȉʇĀ
ȶđȡ뼶
$KXGPVUۈि뼷KDVOſŚĂĀۈिϱǭɆ
$KXGPVUۈिĄŗĪƯĀě˴ӍϱǭЋƶɆ
ȱĈŪ
ɽৠ٧elbizeventsasiacom
௱ᅒ
Ѻᙕĉginabizeventsasiacom
ఫઽ
ৠ٧kristiebizeventsasiacom
72JUNE-JULY 2015
72 Chinese Editorial Lettersindd 72 24515 1150 am
73JUNE-JULY 2015
73MAY 2015
ƼЍ˗ՅЌѠ˥ʿಌϾЌѠˡϘċȞײʗ२ĉƯ뼷ħಌϾЌѠǭąƼĤĀԶѤ뼷ģǞơըdž˽ȞײŢƍͳಌϾӃDŽĀăגɸɾ뼶˗ՅЌѠ२ĉƯȜƍͳѲʹȉಌϾժΆʪʸćĂŐ뼷ƯʭѲʹҺʓа뼷ɡӴĀԜӍࠒΙĀ˝ՊƑħϭދ뼶ȮύNjęϙѲʹ+CEQDWEEKѲʹ˄ύʕᘶƋʕǟĀĻːࢬѱΙǝ뼷ĖƋʕďĀՒŞጣ뼷ǞĖƬԐԵ뼷ఁบጣ뼷৯χƯغĉ˴˖뼷ƲĂċժΆĝɩĖߙϜߝ뼶
ć˗ՅЌѠ२ĉƯĘ뼷ȜĈʈʞɩľߙϜাۋĀƯغĉ˴ΏDŽ˖Ӫ뼷ȺġಗĂǩDŽ؈ǂೀ뼵Ăǩೀ뼵Ăǩ˗Յਓĉ˴뼷ŗӍĂǩƼЍਓϢ˖Ӫǀȗ뼷ŴĶȜࡄħਓϢĘԭċȡĀ˖Ӫ뼶źƲʞऒĀਓϢʠߔಌϾӃDŽĀχ₈Ƭʇ뼶
ĤȀะɸľʞĎĢſŚʘ뼵96뼵չՍȓѣ뼵ՍၽݭDŽ뼵ଔӘݭDŽŠײĀӅśଋąύݔƬЌѠמćĤȀะऄЌѠঢ়ډЌťࢨƬЌѠݔDŽĀмȞॏě뼶ćॏěĘ뼷ڏˡߊͳȩˋśଋਓॏ˽מćƼЍĀŕĤмˡ뼶5ampŚܕߝĈՃȓѣ쨞ĤȀะ쨟ɽઠKUCڱӍěجƖҠӍūǕ쨣Ӄɯ뼵ƱůۈGGJCPԶФ뼷ˤơƜƚħęŝՇҜąĂċĻŗःˤιȸ뼵จęĉȱͶŠąݔƬЌѠŕĤƚяĀĂċݘČƯě뼶
73JUNE-JULY 2015
ɾϒǛТঢ়ЌѠמġŕęĀΪӃࢰȞײǛĎӽȜɘɾϒ⏜ࠑ뼶٩ʹćŭũˡ뼷⏜ࠑǛĎӽʇҌȜшĈǎϢӭ뼷˄ѲĈǚϗᤂːƶМĀěڱӍƜƚɁŞ뼷ಗƪċၰěढ़Šċěڱढ़뼶ˤơş֏ϝĄҬŅŭǛТঢ়ЌѠמȉ1TKGPVCN5GC8KNNCUCPFQVGNQORCP[VFڑ፴ৗڱćǘ⏜ࠑũѲ˟ȷǛĎӽЌѠŗĎĀԨĂċϝ뼶
क़Ś쨞OCTCӘЌѠӍʇҌ҈ثQVGNU4GUQTVU쨟ǘඳୌसӘራҠũѲĀ҈ثӘЌѠ쨞OCTC$CPIMQM쨟ć˥ūڏDŽąοȢКĀũˡ౯К뼶҈ثӘЌѠѲĈǎϢӭ뼵Ăċঢ়ډƄ˪േ౸뼵ĂŝʞǘljڝĀЌť뼵ĂċĐɒذƬʇħМƬĀƄჾКၰěढ़뼷ŗӍƪċĠβĨढ़뼶ĠβĨढ़ĀʋύරඌغŪ뼷ĻźӖĀĢƔʾϞɌʭ뼶ب
73 Chinese Sound Bitesindd 73 24515 430 pm
74JUNE-JULY 2015
ŊĈĉĻŗΞĘʄĄĂǝƄՃĻĨ뼵ĠĠӴĀŚęĝ뼶ȺۍĉדĀटĐę뼵ᇱЉĀΝբŠƍͳĀ϶ᇫሊş֏ĀŀƚໆѲȢĄġŚǀ뼶ȮϾĀʁĤҠ뼵ăߟĀĤĐŞઝǒҠĖōǩĀʋභ뼷ĘʄƄĴƄăćᄏƜƺŠŀƯ뼶
ĘʄĨŪħġŚě֏ˡĀȶ뼷פą؈ŠӃɯٲŢ˺ॎӃɯˡӪĀڇŠ؈ॸဩ뼷ԨĂĈϙʲɫĄˬιʘĀşТ뼷ȺˢϞవȘʆęΝ뼶ăΡǷȮċŚŝǝΝśşǡϰĘʄ뼷ĝĨڨǷŗŕŨĀĴǎĖТ뼶ĘʄӃɯٲŚӃɯਇɘǥːϵŀȩФ뼷ύǘĈŎԭħϔϙĀιʘ뼷ĘʄƲŭĝڇۃąƞęՏŚěڱӍ֏זĖĔƀڏDŽ뼷Ȇġďಗą(QTOWNCวݭġŚę˺ظ뼵ցЍ҈뼷ŗӍɩᕹϝĀĘʄŚĴظঌєŠĘʄŚǗΆ뼶
ϝĀŞϯȗȓѣӍƜƚॸȓѣXGPVU6TCXGNUKCƼЍჼƂɽǀȗCZCPVCUWYCPćă΅ǡŗ+ɮŝĀǻśଋąćĘʄڏDŽĀŚě˺Ӄɯűזě쨞+6JKPC쨟뼶Ŵćˈɩ$KXGPVUۈिਲ਼ɝĴȩФ뼷ĘʄćĔŭƀşŀąňęĀȻ뼷ƦؼĝĄŎᇫሊĀƶˋş֏뼶
qŢǘěغڱĎĸ뼷ĘʄĻĸԵĂНĈϙʲɫ뼷ƦؼąƄՃĻĨ뼶פąЌѠƥʋ뼷ĘʄŃĈňĠăǜՏĀɁŞŗӍԵĈȆŞɡĀբžŴĶ˝Պ뼶r
ěڱɁŞҤćĘʄĘʄшĈϿĠęՏě֏Ɂࢰ뼶ĘʄĤŚűז֏ƺĀŚڇۃġķďĄȺġĂċŕԵזӍƜƚɁࢰ뼷ƦؼģĄĠŭĎŚޱǫʕˡѩŞ뼶ĘʄȘűě֏ġķģĄڏěĀז֏ԨĂċډĀŚě֏ɁŞ뼷ƑĄڏѩĂȸ֏ěƂĀχџ˝Պ뼶ԨĂċџলĀɁŞĄĘʄŚěڱġķ뼶ĔċŗڏѩęՏŚěڱ뼵ԄӪΡƦʄʭʋĀěڱġķŞހŝݖઽͲġķ뼷ʁƶdž
Ęʄě֏ˡLjϋ˓ஸ
Ǘ˸뼷ȉʋභоŚӚ౨եȠʫ뼷ιʘѲƶϔŨຂ뼷ŞȗʞīĐћয뼶ěڱġķшĈĂċǚϗːƶМ뼷ĻગĉĀƄჾՏၰěढ़ŠċęŇăDž뼵ɧϜᰋࡊĀĠβĨěڱढ़뼷ߴĈŕϵɘĀƬڐͶՕӍǜཥѲ뼶ˤʋ뼷ěڱġķʭģѲɪĀʁƶեęЌѠ뼷шĈǎբҍϾϢӭ뼷ѲӍěڱԜӝ˖ӪमƼ뼷ĻӖՏĀěڱŠƜƚ뼶qrƼЍΡ뼵2ʠĉěӍͶԉěڱ뼵ljۈिş֏ݭDŽŭěŗӍġŚŭĘʄȘűěũDZȐၰĝćĔƀڏDŽ뼷˄ɩĖƶ뼶
ĘʄŕĤɁࢰ숯숯Śŝě֏ġķ쩑ӅNJǩ؆ħ0CVKQPCNZJKDKVKQPCPF
QPXGPVKQPGPVGT쨞5JCPIJCK쨟뼷Һ؆q0쨞5JCPIJCK쨟r쩓Āśƍ뼷ȜźϿĠۈƖŞҠĀതڌŢƋᓮƔ˫ɡ뼶Śŝě֏ġķύŚŝԄӪˌŠĘʄ؈ʸǟդӚ뼷ɽӚ౨ǚϗħоːƶМ뼷؆Șʆƥŕ뼶ě֏ġķшĈоːƶМĀبʭ֏ɁŠоːƶМĀبʋ֏Ɂ뼶بʭ֏ɁಗċęՏ֏ढ़Šċ٣ܪևŇĀ֏ढ़뼶ƲĂċęՏ֏ढ़ĀǚϗħːƶМ뼷ևŇĀ֏ढ़קːƶМ뼷խǫߴĻˢТ֏ढ़뼶ˤʋ뼷Śŝě֏ġķģѲĈċęŇăDžĀěڱढ़뼷ĻગĂχƁԮĉăDž뼶ǟħϝǡȘʆĘǚϗŕę뼵njːŕƬĀě֏ෞʸɆϝ뼷Śŝě֏ġķנמˀ뼵ઝǒ뼵Ԑߺ뼵ǘĂɆ뼷ŃѲĈѩȓ뼵Ԅˡġķ뼵ɪЌѠDžѲ뼶
Ĉqʁƶแrƥ؆ĀĘʄŗȺযĀęڇۃĀӃɯѺ۷ࡒNJЪጠŗӍՏĀŚě֏ƜƚǡĎڏѩ뼶
ǚтƂ
NJ졿ఫ
74-75 Chinese Cover Storyindd 74 24515 1150 am
75JUNE-JULY 2015
qύǘĈŎԭħϔϙĀιʘ뼷ĘʄƲŭĝڇۃąƞęՏŚěڱӍ֏זĖĔƀڏDŽ뼶r
ːĘʄӃɯٲŚӃɯਇɘǥ
ȞЌѠ뼶ĔŝЌѠŮĈǎϢӭ뼷Ӛ౨ǕǻύĂƁڝƬĀūǕݱɽˌ쨞Ӛǘŭͳ쨟ǨϐӚƦŪ뼶
ĻગĠǩਓϢ뼷ƦؼшĈۍĉٵґĀƬסĐɒذŠʕђĀϜٲ뼷ґʸˈƞՏĀƜƚ뼶ĀѲʹĄǘŗǡΟǼĀϜٲϐҜȥŪ뼷ƧȺŒŞ΄ąˈľŅȉλĎĀȗЯ뼷ŐଟĀŬǰƅ뼶
ԨĂċກĀɁŞקĄк˟뼶к˟ĄĂċמඵӭŠЌťǘĂɆĀ२ĉě˴உǒˌ뼷ŞƳĘʄĀġķŞь뼷ĄĂċʗŦȏˣߜĂċћ뼵뼵ΜĀˬǎ뼶ƜƚॸĻŗಶůĔƀĀˬǎǟħƜƚɁŞ뼷ŕґʸăɸľĉĀƜƚ뼶
ӃɯѺ۷ࡒĘʄшĈযĀ˥ͳΝNJЪጠŠ۵ĠΦࡡ뼷եϒĀՕNJȉŞĤɭɌĀĠƟNJȠઽʸ뼷ŪąĈĀʄ৫NJ뼶ʋභоŚӚ౨űז쨱ĈŎɸľŭĀġŚԽڄӚ౨ȉѲʹɧϜĀԽŠdžͳ΅ăෲĀΝᴂዣχƎঞĄȘʆɯϢĖĘʄĴĀκɯƥŞ뼶ʞǘᐤҠŠ༽ҠĈŎĀࡊŚĀƳߋӭӚ౨뼶ĔȏբžĝĄ˺ॎӃɯͱƜƚǡӍƜƚŶĀŕމŅ뼶
ͻĘʄŮĈŒѧǫԘĀեϒᆶŝԳŠƬďĻˢТĀसӆŠിӆĝĄڏѩě˺ӃɯĴăĻǸľĀӗމƥŞ뼶
ĤNjƄՃĘʄшĈϿĠڏѩęՏŚ֏זŠěڱĀɁŞ뼷Ʀ۵ĠĀϾӍԄӪЌѠģĝшĈϵɘ뼵मĀʗˡěڱѲ뼶ƜƚॸĞߜˣο˩ܪĀɁŞ뼷ĘʄȜĄĆĀŕՊ뼶˝މ
ƜƚॸăҨছ˝Պć06ĘʄڏѩĂɁϜЬƬݔĀ৫Ţ뼶ĔŝΪφĠŭષ۵ĠDŽˡę˺ĀஉǒˌȜ२ĉěǨ뼵ډԐढ़뼵Ќኃ뼵ঢ়ډфŠஉǒˌʪʸħĂɆ뼷ħƲĂʞĎਓǙҜǡǨλĈĀ৫ŢɆԥ뼶உǒˌԵĈĻગĉνӐКٮЌ৫Ţ뼷ͱĉၰěКĀˬǎ뼶ǩŚĀԐढ़ǂೀ)TCPV$TWPUGFGPŃĻħƜƚʔǻǭ˱뼷ŗӖਓϢĀˍ뼶06ĘʄɆƍĀĄћĂƄȕĀȞʞ뼵ՇҜƺŠџݔ뼷ŕґʸ
ćĔƀڏDŽĤмȞşҘě뼵Ĵল뼵ƜƚŶ৫ŢŗӍΡě뼶ǨŗŚōǩȞײƧʑӘϙ뼵ı҈뼵KOO[JQQ뼵ᅱᅧ뼵วѩŴĶĀƜƚ뼶ڏŠɲϜϙĝ˝ՊćĔƀݭ
АҔćĘʄϒʋභƳΟǼĤܪҠʭ뼷๗ŭĘʄȘűڏѩŞĀnjĴѲʹ
74-75 Chinese Cover Storyindd 75 24515 1151 am
76JUNE-JULY 2015
ТŪιͲĔٯĄƦͲȒĀƂ뼷ĻĄۍĉדኁĀĄЌѠӍӃɯ˖ӪˡĀߊӿϰϰఆĨƚȡ뼷ŊĨӍĴŢϢеɘDŽڥɘ뼶뺭
ćǗŔɫ뼵55뼵ȖŠ)EJCVDžǗŔʘԭħşТĀƎĐ뼷ĉȉĉƥǎĀˈਜঞĄӚӐŠάȱͶŕȶđĀƶК뼶Ţǘߊĉ˴Ďĸ뼷ĈąĔȏǗŔʘĀৗՎ뼷ŢϢеɘDŽɘďȻīΜƦͲڏ뼶Ļ뼷ďϝǡĀŰߧƦҶ뼷ЌѠӍӃɯ˖ӪˡĀߊӿڥఆĨƚȡ뼷ŊĨӍĴŢϢеɘDŽٯɘ뼶뺭뺭
२ĉϢе˖ӪĄࢨˡŪβĀȱਢ뼷ਯȺĄćЌѠ˖Ӫˡ뼶ĂŝśɡĀЌѠκΓīƧźĢŹǜതڌŢƋҠŒũĎ뼷ąĢŹŠതćɳ뼷ĈĠɹ쨵ňĠĴȊ뼷ࡍהŢƋĀڌćϢе˖ӪĔċցΆĘ뼷ЌѠߊӿТăĖЌѠćܦΰɌʐਓϢŦƟĀnjː뼶
ͱϿߊĉ˴ˆ˽ɝĂɝĢŹĔċɝʚ쨰ϢеěǂƚȜŀNjιƈāĀʅȁĄƇĬ쨵ȺǰďĄǥʿĀӷݦȱͶŠϢеĀฑࡄʇ뼶ĂҶŗકƥ뼷ЌѠߊӿƙĀĄqӚӐȱͶrĀŀNj뼷ƦăĄڙᆃĀˈ˱뼶
ljĂċߩղϰϰĄŕՋĀ뼶ƜƚغͱϿĄȁħԚċЌѠȞײ뼵ЌѠĀŞžͱȁЌѠǔɘDŽջĤDžʅȁŢԚĂŝЌѠмŀ뼷ȚЌѠߊӿĈޡȉĔǩದćϢеԒͶ뼷ũ˧ȉŴĶӚӐʸǟȱͶ뼶ȚНʥ쨰ăĻŮʘľǗŔɫͱҽƱĎȉϢеӚӐʸǟȱͶ뼶
ſŚʘěڱȉƜƚŭƼЍěڱ٩ԏ뼷ۈिȜҬφڇʠԄӪӃɯɁ뼷ƦԄӪƜƚȜભŕęˌŒ뼶ȁˤ뼷ĞđćതڌպݰĀě֏ˡġŒĂᤋ뼷ЌѠďκӚӐĂжƬΙ뼵ƬвĀߊӿ뼶
ӍĴŢϢеɘDŽɘĄȌīϢеŕĈвĀƶʑ뼶эɘăȚȩФߊĉ˴ŢϢеŠĔඐŀNjĀȶ˸뼷ģĄƬߊĨƺĀƶʑ뼶ĴǎĄȱਢ뼶ȮŕŶĂơȉϢеԒͶĖĪĂơĀɘăˆ˽ɸľċŇĴ뼶ŚʠϵϢеɆԥϯȗශઆȓѣ49QTNFYKFG˥ʿŢۈƖŞҠě֏ˡɘDŽąĂЬз뼷ʪưФĈĀದćϢеĈߊӿȉŴĶɘ쨱ˤʋ뼷ɸľĀߊĉ˴ΞħŮđŴĶιďΚȥŪӪ뼶ĔċƄࡢħۈƖҠĀߊˌǀȗژąܔѧ쨗
ȁˤ뼷ħąŕęՃʇŞƬߊƯě뼷˄ϢеɘĈвॼ뼷κƙĖŗĪڨǴž쨰s đĈࡄNjŠƱķ뼶ǚŢϢеđϭࡄ
Nj뼷ਯȺĄćƸĀľԘġ뼷ϢеňͲďĨƴśĆĄśǘŬķͱĄȩǚˆޚƦǢ뼶ǞĎ뼷ĈƱķƷĨϢеƱ˖뼷ĂϢеƱ˖뼷ĆŪβĀǴĢƔďƬ뼶߀
s ĠɝũǽКʚϝ뼷˄ɑϢеȀŗĸdž뼶ĔĄĂƞڇϢеϨȉƸĀƤƶʑ뼶ĻŗȮqħƇĬr뼵qƧڒr뼵qƇĬr뼵qɑĆffɑгār뼵qĆĀğʑƧrDžɝƶКũ˧뼶
s ĞѩʑdžɃϢеĀѢˆ뼶ϢеƫĆĀɝʚŶ뼷ăđŮĄӕҢćŦƀ뼷ɝȠȱĀɝʚ뼷ĔƟĆĈĻĨȌīϢеŊĈĞĖĀʋĀƱʜ뼷ģĻŗӚӐŐϢеŢĆĀƱķ뼶
s ыħϢеԵĈҲĀʋ˖Ӫ뼶ϔĄҺ˱ĀȅѮѲʹ˖ӪģӖ
ŗźϢеƴīĆňķ뼷ĨdžɃŴĶĀ뼷ȮƦźŴĶŢĆмŀČƗ뼶
s źϢеƢƅĆdžɃŴĶĀ뼶ěڱĉ˴ƼƔdžɃŴĶߊĝЏʫغĀ뼶ȁˤ뼷ժዓȴ뼷ăđǙᛃ뼷ģăđߣŎǟśѢˆ뼶ȮĆĀɝŠɽʪ뼷ϢеĨѿʓƢƅĆĄdžɃŴĶƥǡǨĸĀƸ뼷ƦؼģěźŴĶƴīĆňժķŠůķ뼶
ʘľȉϢеƥǎĀˈਜŠӍĴĀɘ뼷ăȚĻŗźĆŨэТŪιͲ뼷ƑȶđĀĄĻŗƬĆĀߊĨƺŠϢеĀƫǼ߀뼶
JTKUVKPG)COCTTCĄ49QTNFYKFGɽઠ뼶49QTNFYKFGĄĂؽƖҠۈŝŚʠϵĀϢеɆԥϯȗශઆȓѣ뼷шĈο˩ࡒĀě֏ǀԥ뼶˽ȓѣĪĀۈƖҠӿʗɠħϢеǭȉě֏ȠȱĀјƶ뼶٩ƢނŰ뼷ɑˢˈȉJTKUVKPGԒͶ뼶Ǘ쨰EJTKUVKPGICOCTTCNTCYQTNFYKFGEQO뺭
76JUNE-JULY 2015
qɘăȚȩФߊĉ˴ŢϢеŠĔඐŀNjĀȶ˸뼷ģĄƬߊĨƺĀƶʑ뼶ĴǎĄȱਢ뼶ȮŕŶĂơȉϢеԒͶĖĪĂơĀɘăˆ˽ɸľċ
ŇĴ뼶rCHRISTINE GAMARRA
LRA WorldwideɽઠؽƖҠۈ
ƢԺ
76 Chinese Knowledgeindd 76 24515 1153 am
IBC IBTM China ADindd 50 13515 833 pm
ಌϾ٧
7 Sabah Tourism Board ADindd 7 24515 1235 pm
15 Hyatt Westin ADindd 15 19515 751 pm
16JUNE-JULY 2015
Mercato Starling
MERCATO Mercato is an Italian restaurant from three Michelin-starred Chef Jean-Georges Vongerichten Located on the sixth floor of Three on the Bund it boasts stylish rustic surrounds with reclaimed wood and warm leather tones exuding familiarity and a sensual feeling of comfort Looking out of the tall glass windows one will immediately feel directly in the heart of a vibrant city but away from the bustling crowds Famous for its seafood house-made pastas and wood-fired pizzas dishes are presented family style allowing for sharing and sampling a bit of everything Our personal favourite is the spicy salami ricotta cheese and broccolini pizza Mercato can also be booked for intimate dinner events with a separate function menu available
STARLINGStepping into Starling can feel like you are being teleported to Southeast Asia Just down the street from Four Seasons Hotel on Taixing Lu the pub evokes a colonial era through huge retro fans soft lighting and quaint birdcages If you are living in Southeast Asia and need some convincing to check out this joint let the cocktail menu wow you with its rum or gin-based concoctions that consist of spices and tropical flavours found in Southeast Asia One of the must-try cocktails is the spicy Tom Yum Colada made with coconut milk pineapple and lime juice The Pandan Collins and Roasted Pineapple Old-Fashioned are also some interesting options These drinks can be accompanied by familiar tastes such as laksa mango sticky rice or beef rendang ndash courtesy of Malaysian chef Brian Tan
TIAN ZI FANG (ॵŔᇇ)This artistic district is a labyrinth of alleys filled with cafes art galleries art deacutecor apartment blocks and craft stores within the area known as the French Concession Spend some time in some of the art galleries or take a stroll in the elegant French Concession itself ndash a 10 square-kilometre district with old residential buildings and heritage hotels and edifices
MAKE TIME COUNT IN SHANGHAIDO YOU HAVE SOME TIME TO SPARE OR A CHANCE TO MAKE USE OF CHINArsquoS 72-HOUR VISA FREE TRANSIT POLICY WE POINT OUT SOME INTERESTING FINDS IN THE GLOBAL CITY THAT MIGHT BE WORTH YOUR TIME
Tian Zi Fang
16JUNE-JULY 2015
16 Shanghai extendedindd 16 24515 1200 pm
19-20 Sheraton ADindd 19 13515 857 pm
amp
0
lt
amp0
0lt
amplt
amp0lt
19-20 Sheraton ADindd 20 13515 857 pm
21 Macao Economic Services ADindd 21 13515 759 pm
22JUNE-JULY 2015
THE LUXURY
ISSUEWE LOOK AT
WHAT LUXURY
MEANS WHEN
GIVEN OUR OWN
INTERPRETATIONS
TheLuxuryIssue
WORDS EL KWANG
KRISTIE THONG
GINA SIN
22JUNE-JULY 2015
Itrsquos common knowledge that the
demand for upmarket or exclusive
experiences increases as Asia
becomes more affluent The growth
of economies see many corporate
companies rewarding high-achieving
employees in the form of top-notch
luxurious experiences And as a larger
and younger demographic worldwide
becomes richer products and services
work harder to find ways to attract
the elite in an increasingly saturated
market
Proving luxury incentive travel
continues to be in demand
Luxperience a three-day event that
aims to be the platform for luxury and
experiential travel in the Australasia
and Pacific region has seen continued
growth The success of the show has
prompted organisers to include a new
program within Luxperience tailored for
business events this year Event buyers
will be able to identify new opportunities
within the luxury travel industry for
incentives or exclusive events while
exhibitors will have a bigger platform
to provide innovative solutions for
meetings and events
Event planners specialising in luxury
experiences are now looking beyond
luxury products Clients are asking for
unique money-cannot-buy experiences
Many of us consider luxury to be in the
form of expensive items and exclusive
retreats while others believe it can
be the simpler intrinsic things in life
that are often overlooked However
we choose to define it one quote by
Karoline Huber of IWC Schaffhausen
(published by Boyden Global Executive
Search) sums it up well ldquoLuxury is
based on emotion and it is people who
create emotional differencesrdquo
22-33 Luxury Issueindd 22 24515 1137 am
23JUNE-JULY 2015
TheLuxuryIssue
OSAKA ndash
JAPANrsquoS SECOND
LARGEST CITYCurate a stellar city adventure in
Osaka and check the next residential
conference or incentive into the 160-
room St Regis Osaka Located on
Midosuji Avenue the Ginza of Osaka
where luxury international fashion
labels reside the purpose-built
five-year-old hotel is the epitome of
luxury Ease delegates into the hotel
with its signature afternoon tea or a
rejuvenating treatment in the Iridium
Spa featuring Sothys Paris
Witness the daily champagne ritual
held in the outdoor Zen garden adjacent
to the lobby on the 12th floor before
heading to The St Regis bar for a glass
of Shogun Mary the hotelrsquos concoction
of the Bloody Mary cocktailThe
THE LUXURY OF CULTURE BRINGING THE BEST OF TWO JAPANESE
LUXURY INCENTIVE CITIES THROUGH THE
CONDUIT OF CULTURAL EXPERIENCES
WORDS EL KWANG
welcome reception can either be held
in the 210 sq m Astor Ballroom or in
Italian restaurant La Veduta or French
bistro Rue drsquoOr Start the next day with
an official meeting agenda in the Astor
Ballroom which also has optional
breakout spaces in the four meeting
suites on the dedicated events floor
With its easy access team-building
activities are in abundance Visit the
190-year-old Kuromon Ichiba Market
for arguably one of the best Japanese
food and seafood in Osaka Another
fun activity for all ages is a visit to
the Momofuku Ando Instant Ramen
Museum where delegates get to
understand the history behind this
post-WWII invention try their hands at
making it and design their own ldquocup
noodlerdquo Those keen to learn more
about the Japanese culture can take a
private behind-the-scenes tour of the
Yamamoto Noh Theater built in 1921
Planners can have the option of having
performers hold coaching sessions
for delegates on the actual performing
stage The art form has been recognised
as a Japanese intangible heritage
in 2006
End the program in Kyoto with some of
the cityrsquos best retail shopping before
bringing delegates to Kyoto for more
cultural elements
The Astor Ballroom of The St Regis Osaka The Library Suite Meeting Room
ldquoAt both The St Regis Osaka and
Suiran The Luxury Collection
Kyoto we believe in assisting our
clients in curating memorable and
experiences that are unique to our
brands The Luxury Collection is
about travellers collecting local
and authentic experiences Let our
hotels be your guiderdquo
FAY-LINN YEOHBrand Director
The St Regis and The Luxury Collection Food amp
Beverage Marketing Asia Pacific
Starwood Hotels amp Resorts Worldwide Inc
23JUNE-JULY 2015
22-33 Luxury Issueindd 23 24515 1137 am
24JUNE-JULY 2015
Suiran a Luxury Collection Hotel Kyoto
HISTORIC KYOTOThere are many forms of relaxation and recovery in the world of luxurious experiences Some prefer retail therapy while others opt for a digital detox by staying in a luxury hotel or resort Embracing and experiencing the traditional Japanese culture and historic sites may reap benefits beyond soul searching Its cultural myths and spiritual integrity continue to distract global visitors from their day-to-day worries a true time out in Kyoto whilst stepping back in time
A 13-minute bullet train ride takes you from the buzzing city centre of Osaka to historic Kyoto the former capital of Japan for 1200 years According to the Kyoto Convention Bureau the ancient city is the cultural heart of Japan It has 17 UNESCO World Heritage Sites on a cityscape dominated by 2000 temples and shrines
SUIRAN A BRAND NEW BREATHING SPACE On the vibrant side of the Hozu River resides the brand new Suiran a Luxury Hotel Collection Kyoto As the first luxury collection hotel in Japan this hotel is perfect for exclusive management retreats or complete hotel book-outs Upon entering the main gates of the 39-room hotel a purposefully-laid footpath leads you on a tranquil trek through a Saryo Hassui cafeacute overlooking the river and misty Arashiyama hills and the hotelrsquos enchanting garden before bringing you to the hotel reception
Off the main reception desk is a 100-sq m Akane function room perfect for intimate welcome dinners of up to 48 guests Enjoy an authentic Geisha performance one of Japanrsquos indigenous wonders Unfulfilled meeting agendas or higher-level business planning can be carried out
in the unobtrusive meeting room or in the smaller 18-sq m Shogetsu room a less formal traditional Japanese setting that comes with its own bathroom and outdoor garden
The luxurious and spacious guest rooms were designed with traditional motifs such as the culturally significant cherry blossom hues in spring and the lush verdure in summer The carpet is a reflection of moonlight ripples on the Hozu River The superior rooms on the upper levels offer views overlooking the hotelrsquos foregrounds and its peaceful mountain and river surrounds whilst the ground floor Yuzunoha deluxe terraces consist of outdoor air baths (onsen) complete with retractable private screen doors for a soak under the healing sun
RECOVERY THROUGH THE ARASHIYAMA CULTURAL HUB The hotelrsquos concierge can assist in designing a customised menu in the hotelrsquos Kyo-Suiran restaurant (a restored building from its 1899 version) or an indigenous exploration of the Arashiyama village located near the hotel Engage the strength of the young and energetic team of ldquoJinrikishardquo which are beautifully-
24JUNE-JULY 2015
Sight-seeing on Jinrikisha
A dish from Kyo-Suiran Restaurant Authentic Geisha performance in Akane function room
22-33 Luxury Issueindd 24 24515 1137 am
25JUNE-JULY 2015
designed small two-wheeled rickshaws and embark on a tour of famous Kyoto landmarks surrounding the hotel Cross the Togetsu (crossing moon) Bridge and visit the Tenryu-ji Zen Temple established in 1339 by shogun Ashikaga Takauji in memory of Emperor Go-Daigo Existing buildings were restored to their closest originals after having gone through eight fires centred by a Zen garden displaying the balance of Yin (rocks) and Yang (water)
The hotel can work with the temple to organise activities such as meditation and hand-copying of sutras This is certainly a place to recharge and restore inner harmony after a productive conference in Osaka Equally wondrous is a Jinrikisha ride around the Arashiyama Bamboo Grove which is a popular site for photography The fresh air along with the staggering height and intense green hues of the bamboo makes one feel that all troubles will eventually come to an end
EXPLORING FURTHERVenture further into other parts of Kyoto Check out the must-see Fushimi Inari Taisha a Shinto shrine dedicated to the gods of rice and sake famous for its two-hour hiking path through the Senbon Torii shrine gates outlined by red overarching frames and fox
sculptures holding a key in the mouths for the rice granary
Head over to Gion district and let your imagination go back in time as your stroll through the alleys of old tea houses some of which are now converted into stylish restaurants and retail shops like Leica As Gion is known as the geisha district it is not uncommon to see Geiko (professional geisha) and Maiko (apprentice) throughout the day There is a large variety of retail shops selling Japanese incense tea and arts and crafts such as ldquokanzashirdquo an ornamental hairpin Rest your feet while indulging in an epicurean experience at the Shimogamo Saryo restaurant set in a
traditional Japanese house since 1856 Post-dinner head for some Japanese sake tasting at Machiya in Gion
BEFORE FAREWELLBid farewell to Kyoto on a high note by planning a series of cultural team-building activities with the Suiran hotelrsquos concierge Team members can embark on a traditional Kyoto sweet-making (Kyo-Gashi) activity conducted by 260-year-old family business Tawaraya Yoshitomi or try Ikebana the age-old Japanese art of flower arrangements End the team-building activities with a traditional tea ceremony and learn how to receive and appreciate a cup of tea in the hotel garden
Team bonding is a crucial component of incentive trips Asians culturally bond over meals Consider organising nightly supper sessions of Japanese Ramen where delegates get to try and compare ramen from different ramen shops Or drive a ldquobest ramen eatingrdquo photo competition through social media channels
RAMEN BONDING
Arashiyama Bamboo Grove
Traditional tea ceremony
25JUNE-JULY 2015
Kyo-Gashi making Sake tasting
Superior King Room at Suiran
22-33 Luxury Issueindd 25 24515 1138 am
26JUNE-JULY 2015
Do you believe there are moments when we can feel the physical halt of time Moments where the rush of everyday life and work commitments take a backseat giving in entirely to a view or feeling so mesmerising it overwhelms you Moments where personal problems cease to matter albeit for a brief moment for the magnitude of your problems feels insignificant in comparison
For me it took standing at the West end of Angkor in Siem Reap and taking in the view of Angkor Wat in its full glory A sharp intake of breath as I marvelled at the workmanship of the intricate Khmer architectural carvings on the walls and pillars constructed in a century that did not have the tools and technology we have today Like all tourists in Siem Reap visiting Angkor Wat was one of the first things on the list Leak the helpful guide assigned by DMC Asia Expeditions explained that Angkor Wat is only one of the many religious monuments in the Angkor area a huge archaeological park that spans 400 square kilometres It comprises a hefty number of remains of the different capitals of the Khmer Empire from the ninth to the 15th century Once a Hindu and later a
Buddhist temple Angkor Wat was built in the 12th century and remains as the only religious centre in the area
After emerging from an extensive brand transformation from micenet ASIA to Biz Events Asia that left us excited satisfied but mentally drained I jumped at the opportunity of visiting Siem Reap in Cambodia a place I knew close to nothing about Siem Reap may be an emerging destination but it is already filled with tourists due to its rich line of historic and religious artefacts The best jobs locals can have in Siem Reap are the ones directly fuelled by tourism ndash as tour guides and in hospitality The high proficiency of the English language spoken everywhere is also a true sign of a thriving tourist destination in Southeast Asia
TheLuxuryIssue
THE LUXURY OF TIME
RETRIEVE LOST TIME AND ALLOW FOR TRUE INCENTIVE CONNECTIONS
THROUGH THE HISTORICAL BEAUTY OF SIEM REAP
WORDS KRISTIE THONG
Ta Prohm
26JUNE-JULY 2015
22-33 Luxury Issueindd 26 24515 1138 am
27JUNE-JULY 2015
27
LE MERIDIEN ANGKOR Despite the lack of existing MICE
infrastructure Siem Reap remains a
viable option for meetings and incentive
programs with its can-do attitude
These are the sentiments of Dennis
Kam director of sales and marketing
at Le Meridien Angkor He shares that
the hotel hosts up to four international
corporate groups a month of which
most come from Singapore China and
Thailand Besides the 200-guest Tara
Ballroom the hotel has an impressive
and well-landscaped garden that works
well for al fresco cocktail parties and
gala dinners of over 1000 guests The
lobby can also be easily taken over and
transformed to the requirements of
the event organiser A popular choice
is having a dinner hosted at a temple
where the hotel has hosted smaller
groups of under 100 guests at the
Kraven temple complete with stunning
lights and warrior dancers
ASIA EXPEDITIONSIn an exotic destination like Siem
Reap it takes a trustable destination
management company to ensure
everything goes according to plan I had
a guide who would go the extra mile to
accommodate any last-minute changes
and knew exactly where to take me
when I asked for something out of the
norm or local Apart from Cambodia
Asia Expeditions has a presence in
Myanmar Laos and Vietnam
SHINTA MANI FOUNDATIONSiem Reap is an ideal destination for
corporate groups looking for a cultural
incentive experience with a strong
CSR element Hiring the local Phare
Circus troupe for an event allows
groups to tick off their CSR KPIs Many
hotels also work with non-government
organisations that help support the local
community ndash be it through education
training or employment The Shinta
Mani Foundation is a registered local
NGO that focuses on three core areas
education small business start-ups and
health care On top of donations USD 5
from a nightrsquos room rate at the luxury
boutique Shinta Mani Club or Resort is
donated directly to the foundation
AN INCENTIVE OUT OF SIEM REAP
The same feeling of time stopping was
experienced through the hours spent
exploring sites such as Bayon Temple
and the ruins of Ta Prohm ndash a temple
made famous by Angelina Jolie in Tomb
Raider We also headed up to the Kulen
Mountain which is not just a popular
tourist site but where many locals visit
during the weekends to relax or swim
under the waterfall
In a beautiful destination like Siem
Reap we are naturally inclined to
switch off making connecting with
onersquos self possible It is where the 24
hours in a day pass seemingly slower
as though the seconds match the pace
of a calmer beating heart Without the
usual modern worries it also motivates
incentive delegates to truly connect
with each other making incentive
programs worth every penny spent
View of Angkor Thom Temple Angkor Wat
Banquet dinner at Kravan Temple
27JUNE-JULY 2015
22-33 Luxury Issueindd 27 24515 1138 am
28JUNE-JULY 2015
Depending on perspectives luxury
can mean catering to an upmarket
audience or simply having the luxury of
space and time and a chance to take a
breather and relax We learnt recently
that Singapore-based Saakalya Travel
is unique in the way that it provides
these luxurious simplicities to busy
professionals away from the bustling
and sometimes chaotic cities to some
of the most beautiful and culturally-rich
destinations in Southeast Asia
The duration of the trips is kept short
and hosted during the weekends so that
they do not eat into the limited time of
busy professionals but yet sufficient
in providing a deeply refreshing and
rejuvenating experience Luxury is what
enriches us be it physically mentally
or spiritually Its value can be found in something true and pure whether that
is attributing significance to the time
and dedication spent on hand-crafting
deacutecor as with the Saakalya Collection
or indulging in beautiful open spaces
of scenery The concept of luxury is a
wholly personal perception
Travel experiences at Saakalya are
centred on somewhere new and
something different Bali is the current
destination that Saakalya explores
with access to a richer variety of
areas and opportunities built on the
connections of Saakalyarsquos managing
director Alexandra Schmutterer
Locations are curated through the
knowledge of locals working alongside
Saakalya to embrace the concept of
TheLuxuryIssue
INTERPRETATIONS OF LUXURY TRAVEL
NOT ALL THAT GLITTERS IS GOLD IN LUXURY
TRAVEL SOMETIMES ITrsquoS JUST A BREAK FROM ALL
THE DEADLINES YOU MAY OR MAY NOT HAVE MET
AND THE LUXURIES OF BEING ABLE TO ENRICH
THE BODY MIND AND SOUL IN TRAVELWORDS GINA SIN
holistic travel Each trip only allows
for up to a maximum of 12 people
in order to maintain an exclusive
and personal experience The
variety of experiences planned
around tranquil surroundings has
been designed to encourage new
passions such as arts cooking wine
tasting (you may be surprised Bali
does have a winery) or yoga taught by
world renowned instructors Guests
will also stay in personal villas in a
luxurious resort maintaining the
feeling of exclusivity and privacy
In pursuit of more exclusive and
unconventional destinations works
are also currently underway to
create such experiences in Thailand
22-33 Luxury Issueindd 28 24515 1138 am
My Magnifique VoyageMy Magnifique VoyageMy Magnifique VoyageMy Magnifique VoyageMy Magnifique VoyageMy Magnifique Voyage
Grand Ballroom
Th e Grand Gamelan
Luxury Pool AccessLuxury Pool Access
SETTING THE STAGE FOR INSPIREDMEETINGStrade AT SOFITEL BALI NUSA DUA BEACH RESORT IS AN INNOVATIVE SET OF VENUE CHOICES THESE COMPRISE 12 FUNCTION ROOMS INCLUDING 2 BALLROOMS ALL OF WHICH ARE WELL-EQUIPPED AND FEATURE NAMES THAT INVOKE DEEP BALINESE MEANINGS AND ENDLESS INSPIRATION YOUR PERSONAL INSPIREDMEETINGStrade PLANNER WILL HELP YOU CREATE A TRULY UNIQUE OCCASION DISCOVER ALL OUR MAGNIFIQUE ADDRESSES IN OVER 40 COUNTRIES ON wwwsofitelcom
DISCOVER OUR MAGNIFIQUE ADDRESS IN BALI
My Magnifique VoyageMy Magnifique VoyageMy Magnifique VoyageMy Magnifique VoyageMy Magnifique VoyageMy Magnifique Voyage
SOFITEL BALI NUSA DUA BEACH RESORT
MAGNIFIQUE EVENTS
TAILOR-MADE MEETINGS IN A STUNNING BEACHFRONT SETTING
KAWASAN PARIWISATA BTDC LOT N5 NUSA DUA
BALI 80363 INDONESIA - TEL (+62) 361 849 2888
H9078SOFITELCOM
JOIN OUR GLOBAL LOYALTY PROGRAMAT ACCORHOTELSCOM
29 Sofitel Bali ADindd 29 16515 652 pm
30JUNE-JULY 2015
LUXURY AT SEATHE GOLDEN AGE
OF SAIL STEALS THE LIMELIGHT AT A RECENT
OFFICIAL MEDIA LAUNCH OF ROYAL ALBATROSS IN
SINGAPORE
WORDS GINA SIN
Some have always seen the appeal of having events held near water whether
it is an outdoor poolside cocktail event or a networking party on a dockside yacht
against the sunset Royal Albatross originally built in 2001 and later acquired
by Tall Ship Adventures Pte Ltd is the latest attention grabber for business
events in Singapore
Once a traditional sail training ship Royal Albatross exudes sheer luxury with its hard-carved wooden interiors sturdy
aluminium masts 22 majestic sails and 60000 LED lights customisable to 512 colours It can accommodate just shy
of 150 guests for day sailing or over 200 guests berthed
The media launch perfectly encapsulated the experience of being on the ship We went on a tour of its 185-square metre
upper deck Grand Salon and five ensuite cabins and enjoyed cocktails and canapes
specially prepared by Clubvivre We watched its crew climb the shiprsquos masts
in preparation for a ride out to Lazarus Island where fire-eaters gave us a warm
welcome and a delicious satay (barbequed meat on sticks) buffet awaited us We
headed back to reality eventually but not before everyone was handed flutes of
bubbly to end the beautiful night
Delve into Thailandrsquos spiritual culture at the Erawan Shrine located in the heart of Bangkokrsquos Ratchaprasong precinct on Ratchadamri Road Proceed with a stop at Grand Hyatt Erawan Bangkok a renowned luxury hotel located just next to the shrine
Despite a lobby constantly abuzz with activity it induces a calming effect on arrival as the fragrant air-conditioned setting cools you down The newly-refurbished guest rooms showcase residential-styled amenities making delegates feel right at home ndash perfect for residential conferences and events The hotel offers event planners an incentive to a rejuvenating experience at the tranquil isawan Residential Spa amp Club
While ldquooptionsrdquo is a key component with creative event buyers the hotel offers a high-end board room a grand ballroom with an eight-
metre-high ceiling as well as The Campus event space which continues to draw hot demand since its launch in 2009 A Singapore-based corporate event specialist feels The Campus ldquoprovides a fun environment that inspires creativityrdquo where delegates can relax and be themselves contributing to ldquobetter communications at an eventrdquo Due to its unique setting The Campus has also started to attract banquets and weddings
With the rise of smaller-sized events and incentive groups ldquothe residencerdquo offers a New Yorker-designed executive residential-styled setting Whether itrsquos pre-event drinks in Apartment 305rsquoS own Gallery or breakout creative sessions in any of the other four luxurious event rooms ldquothe residencerdquo provides a unique environment for planners with the objective to strengthen team spirit and enhance relationships
TheLuxuryIssue
LUXURY IN THE HEART OF BANGKOKEXPERIENCE THE LUXURIOUS FEELING OF SPIRITUALITY COMBINED WITH A HOTEL THAT KNOWS EXACTLY WHAT EVENT PLANNERS NEED
WORDS EL KWANG
The Campus
Royal Albatross
22-33 Luxury Issueindd 30 24515 1138 am
31JUNE-JULY 2015
TheLuxuryIssue
Major hotel chains and their rapid growth in the Asia Pacific region have always gotten most of the attention in business events The rise of independent hotels however has been evident in recent years as the category gains more prominence A Biz Events Asia survey conducted in May revealed that the majority of respondents (95 percent) are interested in independent hotels due to their unique product offering
ldquoTravellers today are looking for authentic and memorable experiences where travel is aspirational and luxury is defined by personal life and style preference at any given time in your liferdquo says Josephine Lim managing director of South East Asia for Preferred Hotels amp Resorts
ldquoIndependent hotels are often borne from entrepreneurial hotel owners with a passion for the art of hospitality They deliver the authenticity of a destination ndash featuring the unique characteristics of specific cultures within their own brand of hospitality that allows discerning travellers to lsquolive like the localsrsquordquo she adds
Also playing a significant role in the rising trend is a growing demographic of high-earning millennials with sizeable disposable incomes looking for exclusivity in cooler trendier and off-beat experiences
ldquoIndependent hotels pay a lot of attention to detail and design aesthetics Though some of them may be smaller the experience is often different and more magical I tend to stay in such hotels if I want a different experience they tend to feel more luxuriousrdquo says Jeanne Hong a 35-year-old finance professional who is also the
THE LUXURY OF AUTONOMY
INDEPENDENT HOTELS OFFER OFFBEAT OR EDGY LUXURY
EXPERIENCES BUT HAVE THEY GAINED THE TRUST OF EVENT
PLANNERSWORDS KRISTIE THONG
The Dhara Dhevi Chiang Mai
31JUNE-JULY 2015
22-33 Luxury Issueindd 31 24515 1138 am
32JUNE-JULY 2015
co-owner of The Snack Guru an online store selling healthy gluten-free snacks
Putting independent hotels within a single alliance has long been industry practice and there are many benefits to doing so An independent hotel under a company like Small Luxury Hotels of the World or Preferred Hotels amp Resorts can save costs by easily tapping into the hotel companyrsquos global distribution channels gain awareness through joint marketing efforts or build continued satisfaction with the companyrsquos loyalty program While individual properties may be overlooked when pitching for corporate business joining a hotel company offers them tender opportunities with multi-national corporations
These independent hotel companies have been gaining traction Worldhotels welcomed seven new members in the first quarter of 2015 adding to its portfolio of nearly 500 properties worldwide Small Luxury Hotels of the World has announced at least eight member hotels and resorts of which several will be opening throughout the year Meanwhile Preferred Hotels amp Resorts introduced six new properties ideal for the business events market that will be scheduled to launch by the end of 2015
A CHAIN GOES FREEIn early 2015 Starwood Hotels amp Resorts announced the launch of its 10th brand that now falls within its extensive portfolio Tribute Portfolio promises owners Starwood Preferred Guest (SPG) members and guests
the ability to ldquostay independentrdquo with a selection of independent upscale hotels in high-demand destinations While falling under the new brand name the independent hotels within the portfolio will maintain their own unique identities and continue to promise boutique service
Adam Aron chief executive officer of Starwood adds that the mission of the new brand is to ldquobring great hotels in great destinations to loyal SPG members who make up more than half of all Starwood staysrdquo As with Starwoodrsquos other nine brands SPG members will be able to earn and redeem Starpoints at Tribute Portfolio hotels and enjoy in-hotel elite tier benefits such as upgrades welcome amenities late check-out and more
NUMBERS FROM THE SURVEY
LEADING HOTELS OF THE WORLD SMALL LUXURY HOTELS OF THE WORLD
95list something new and unique product offering as reasons why they will go for an independent hotel
35 will take into consideration loyalty programs when considering the use of an independent hotel
Event planners have stayed with a member hotel in these hotel companies at least once
ITrsquoS ABOUT THE SERVICEThis recent development from Starwood may put independent hotel companies on alert in particular due to Starwoodrsquos strong and global branding as well as its loyalty program While many independent hotel companies offer some form of loyalty program most are only beginning to find a footing with loyalty programs specifically for event planners Elaine Macy senior vice president group sales for Preferred Hotels amp Resorts revealed that a meeting planner loyalty program is currently undergoing a Beta testing in North America under iPrefer the companyrsquos point-based guest loyalty program It was introduced in early 2015 to offer planners points for actualised revenue from rooms booked
Royal Palm South Beach Miami Starwoodrsquos first Tribute Portfolio feature hotel
22-33 Luxury Issueindd 32 24515 1138 am
International Starfor Leadership
in Quality Award 2013Gold Category
Certificate of Excellence2014 WINNER
One World Hotel
Find us on
first avenue bandar utama city centre 47800 petaling jaya selangor malaysia toll free domestic 1300 88 7888 toll free international 1800 88 7888tel 603 7681 1111 fax 603 7681 1188 email enquiryoneworldhotelcommy website wwwoneworldhotelcommy
Half Day Meeting Package from RM218 per person per day
Full Day Meeting Package from RM228 per person per day
2015 Meeting Packages
Meeting faci l i t ies recognised by the world
At the 5-star One World Hotel you can expect ample space luxuriously appointed with spectacular chandeliers and state-of-the-art facilities including simultaneous interpretation system live feed facility and mood lighting with variable colour setting and free Wi-Fi However what makes corporate functions here extra special is the opportunity to put fun back into functions
Anythingrsquos possible in One World To add some excitement to your next event speak to our Conventions and Events team today at 03-7712 2289 or email cneoneworldhotelcommy
Prices are in Ringgit Malaysia and inclusive of 10 service charge and 6 goods and services tax
ldquoTravellers today are looking for authentic and memorable experiences where travel is aspirational and luxury is defined by personal life and style preference at any given time in your liferdquo
JOSEPHINE LIMManaging Director of South East AsiaPreferred Hotels amp Resorts
at member hotels and already has more than 550 planners enrolled
Perceptions of service standards and event delivery also differ According to survey findings perceptions are pretty much split down the middle when it comes to concerns over an independent hotelrsquos brand standards in event delivery
While some believe the use of an independent hotel for an event may ldquonot be able to benefit from the established international image of hotelsrdquo others feel they offer a less mainstream and more intimate touch while not compromising on service standards Many will take to leisure-focused research through sources like TripAdvisor or rely on word-of-mouth to gauge standards of an independent hotelrsquos ability to host events Some however feel that the overall experience is dependent on the staff and service standards and do not take into account the hotel status
22-33 Luxury Issueindd 33 24515 1138 am
34 Luxperience ADindd 34 13515 841 pm
35 Pullman Bangkok King Power ADindd 35 19515 758 pm
36JUNE-JULY 2015
TalentAndMentor
There is no argument ndash talent is one of the most common and hottest buzz words in business events and hospitality While many companies experience what appears to be a talent crunch in Asia one professional who has spent years in talent assessment and human capital strategies suggests the ldquoright fitrdquo might be the bigger issue
Thomas Wai director for Asia Pacific at Talent Plus Inc says the challenge of identifying engaging and retaining talent differs for a region as large and diverse as Asia Pacific With his work bringing him to over 30 cities in China including the third and fourth tier cities Wai has met ldquogreat people who are driven honest and hardworkingrdquo and seen career fairs in Shanghai filled with tens of thousands of candidates expressing genuine interest Identifying talent is likely to be an issue here according to Wai and the question companies should be asking is if there is a structured and effective interview system in place to identify the right talent
For mature cities such as Singapore and Hong Kong talent retention is at play
ldquoUnfortunately many organisations do not pay sufficient attention in re-hiring their people They pay little focus in developing their potential They focus on peoplersquos weaknesses rather than setting them up for success As a result talented people leave the organisation and recruiters assume that they cannot find people to join themrdquo Wai says
ITrsquoS NOT ABOUT THE MONEYThere is a misconception that salary compensation and benefits are the most crucial investments in employment or talent retention While they used to be the key elements to attracting and retaining talent evolving socio-economic factors along with a thirst for information and constant change brought on by the Internet age have shifted mindsets of working professionals Wai calls monetary benefits ldquosatisfiersrdquo but not motivators
ldquoThe key motivators to truly engage and help us to getting and retaining our performers are recognition one-on-one time mentoring setting them up for success paying attention to them listening to their physical and emotional needs helping them to become significant and allowing them the freedom to be the very bestrdquo he says
We are well aware that a sustainable work force be it in the West or Asia Pacific starts from the top And it may be the hardest but most rewarding step Top leadership will first need to show commitment in building a talent-based culture and demonstrate that they care about their people
ldquoThen you need to understand the DNA of your top performers decode and understand what makes your successful people successful Use these DNAcharacteristicstraits to create an interview as part of your selection consideration when you are considering new candidates or promoting from withinrdquo Wai says
THE LUXURY OF TALENT
SCRAP THE IDEA OF A TALENT CRUNCH WE HAVE THE TALENT IN ASIA BUT DO WE KNOW HOW TO
GET THE RIGHT HIREWORDS KRISTIE THONG
36JUNE-JULY 2015
It is useful to evaluate his potential so as to help him with his blind spots while putting focus on his strengths
On top of constant and open communication Wai recommends ldquostay interviewsrdquo These interviews recognise the achievements of employees and identify subsequent steps for growth
ldquoThis way you would have a better chance of creating a sustainable work force for the future state of your organisationrdquo Wai adds
SUCCESS SHOWSA sustainable workforce translates to a successful business Wai cites the example of the Capella Hotel Group where its property in Singapore continues to enjoy one of the highest occupancy rates since its opening six years ago When the group took over the Ritz-Carlton property in Bali it enjoyed the ldquobest year ever after 17 years in businessrdquo Founder Horst Schulze was quoted in an interview saying itrsquos all about the right hire
ldquoWhat a customer wants is no defects timeliness and caring service How do I know my front office manager is taking great care of my guests I can ensure this by selecting the right talent Somebody that has it in themrdquo
The effect flows through every aspect of the business
ldquoYou could see the positive results from their high level of guest satisfaction guest retention employee satisfaction and ultimately financial rewards for the owner and investors as wellrdquo Wai says
36-37 Talent and Mentor Thomas Waiindd 36 24515 1140 am
37JUNE-JULY 2015
37
ldquo
ldquoThe key motivators to truly engage and help us to getting and retaining our performers are recognition one-on-one
time mentoring setting them up for success paying
attention to them listening to their physical and emotional
needs helping them to become significant and
allowing them the freedom to be the very best
THOMAS WAIDirector Asia Pacific
Talent Plus Inc
37JUNE-JULY 2015
szlig8QGHUVWDQGERWKWKHLUtalents and desires and their weaknesses and blind spots
szlig)RFXVRQWKHLUWDOHQWVDQGcreate platforms for them to exercise their strengths
szligHHSDQRSHQGRRUSROLFIRUyour teams to approach you with concerns suggestions and innovative ideas for growth
szligQGLYLGXDOODFNQRZOHGJHtheir hard work and achievements do it timely and sincerely
szlig5HPHPEHUWRWDNHWKHWLPHto understand why a team member would make the decision they made and why instead of rushing to judgement about a decision
KEEP THE MOTIVATION
36-37 Talent and Mentor Thomas Waiindd 37 24515 1140 am
38JUNE-JULY 2015
Knowledge
IT MAY SEEM OBVIOUS BUT THE STARTLING TRUTH REVEALS A GAP IN HOSPITALITY SALES TEAMS AND THEIR ABILITY TO FOLLOW UP
In this day and age of email SMS Twitter and Gchat personal contact is still the most important way to build relationships In a world of ever-increasing automation and impersonal service a hotel must distinguish itself from its competition Hospitality sales teams need to realise that product and price are very similar in todayrsquos market What will be the clientrsquos reason for awarding a piece of business The relationship with the customer and the loyalty built up over time Hospitality
38JUNE-JULY 2015
THE ART OF FOLLOWING UP
THE LUXURY OF KNOWLEDGE
WE OFFER INSIGHTS FROM TOP INDUSTRY PROFESSIONALS IN A SPECIAL
KNOWLEDGE SECTION GO DIGITAL WITH US BY ACCESSING FULL VERSIONS
OF THESE ARTICLES ONLINE
CHRISTINE GAMARRADirector of Operations Asia PacificLRA Worldwidechristinegamarralraworldwidecom
sales teams must be in the business of building relationships instead of taking orders
A prompt and personal follow-through with the client is the most effective technique to gain commitment Following up not only displays a sense of urgency for the business lead it gives the opportunity to advance the sales process towards a decision The timeliness of a follow-up is another factor that will communicate your reliability to the client A follow-up should not be later than 48 hours after the last communication with the client
An effective follow-upszligHVLQFHUHDQGFRQILGHQWszlig$VNRSHQHQGHGTXHVWLRQVWKDWLQYLWH
the client to elaborateszlig3UREHLQWRRXUFOLHQWOslashVUHVSRQVHVszlig2IIHUVRPHWKLQJRIYDOXHOtilde
for nothingszligHPRQVWUDWHWKDWRXXQGHUVWDQG
what the client is looking for
Read the full article online at bizeventsasiacomluxury-of-knowledge-follow-up
38-39 Luxury of Knowledge_KTindd 38 24515 1140 am
39JUNE-JULY 2015
WHAT SHOULD YOU LOOK OUT FOR BEFORE PENNING AN EVENT SPONSORSHIP AGREEMENT
Exclusivity ndash Most sponsorship agreements would provide some form of exclusivity This is to avoid competitors sponsoring the same event or to avoid association with a conflicting category Where category exclusivity is provided for its scope must be clearly defined Eg A soft drinks sponsor may agree to exclusivity for non-alcoholic drinks or insist on being the only beverage sponsor
Trademarks ndash The agreement should state the manner and form (colours font size proportion to surrounding text graphics etc) in which the sponsorrsquos trademark may be used Likewise the sponsor may wish to conduct its own advertising and the event organiser should also have control over the manner and form in which its trademarks and logos are used
Payment ndash Often involves a hybrid arrangement where a percentage of the fees is paid up front and the remaining being paid in accordance
WORDS EL KWANG
Duetto a technology and services company offering medium to large hotel groups and casinos a three-year old system that assists in implementing revenue strategy In an exclusive interview with Biz Events Asia Patrick Andres executive vice president Asia Pacific for Duetto explained that the program uses sophisticated algorithm to gather information from web shopping patterns competitor hotel pricing airline traffic special events and social ndash all to understand market behaviour The systems will ideally allow hotels to optimise price profitability by category It also provides hotels with visible real-time information to make necessary business decisions such as adjusting accommodation rates on their websites or in contract negotiations
It ultimately provides the opportunity for hotels to implement an ldquoopen pricingrdquo structure that will benefit the consumer in the name of rate parity yet allows hotels to sell at a more profitable rate Open pricing is an evolution from traditional revenue management Instead of closing out lower rate categories it allow hotels to shrink or increase price differentiation between the room categories This hopefully leads to more yieldable corporate rate tender agreements in Asia much like what the American market is experiencing Yielding corporate rate agreements allow hotels to market profitable rates during peak demand periods
Read the full article online at bizeventsasiacomluxury-of-knowledge-duetto
39JUNE-JULY 2015
JOIN THE PARTY
THE GAME CHANGER
with a performance-driven schedule Where productsservices are provided in lieu of sponsorship fees the manner of determining their value should be spelled out along with warranties as to their quality standard and merchantability also incorporated
Exit ndash Long-term agreements should have a termination clause allowing parties the opportunity to call it quits with and without cause anytime during the subsistence of the agreement Grounds for termination may include either party bringing the other into disrepute late payment of sponsorship fees and cancellation of the event
Read the full article online at bizeventsasiacomluxury-of-knowledge-sponsorship-agreements
VICKI HENGDirectorVicki Heng Law Corporationvickivickihengcom
ldquoDuettorsquos new strategies within their systems might allow hotels
to regain pricing power ldquo
PATRICK ANDRESExecutive Vice President Asia Pacific
Duetto
38-39 Luxury of Knowledge_KTindd 39 24515 1140 am
2 0 1 5m i c eMEETINGS INCENTIVES CONFERENCES EXHIBITIONS
10-11 September 2015Suntec Singapore convention amp exhibition centre
wwwmiceasiaexhibitioncom +852 3975 5710
miceaSia
100+ Exhibition booths
5000+ Visitors
500+ ConfErEnCE DElEgatEs
8 aCCrEDitED Workshops
2 frEE ConfErEnCEs
30+ prEsEntations
This prestigious Awards Evening will be judged by a panel of leading event organisers from throughout the Asia
3DFLAgraveFUHJLRQLQWRWDOWKHUHZLOOEHDZDUGVXSIRUJUDEVWRVROXWLRQSURYLGHUVYHQXHVDQGHYHQWRUJDQLVHUV7KLV
evening awards party will be after the exhibition on day one of the event and it will be a fantastic way to honour
the work of Asiarsquos Event Professionals and provide a great QHWZRUNLQJRSSRUWXQLW
This event brings together leading Event organisers Meeting Planners Corporate Buyers Venues Hotels Attractive Suppliers Event Technology Tourism Boards RYHUQPHQW0ampVSUHGRPLQDQWOIURPWKURXJKRXWWKH$VLD3DFLAgraveFUHJLRQ
For more information about MICE 2015 and Awards Ceremony please email miceoliverkinrosscoukFor exhibition ticket registration please visit wwwetouchescommiceasia2015
40 Mice Asia Pacific ADindd 40 16515 653 pm
amp210DJDGB)$SGI$0
41 Sentosa Golf Clubindd 41 14515 838 pm
42JUNE-JULY 2015
WWHY SINGAPORE CONTINUES TO STACK UP
AS A PLACE FOR BUSINESS AND MEMORABLE
EXPERIENCES
SINGAPOREDelveInt
o
WORDS EL KWANG | KRISTIE THONG | GINA SIN
42JUNE-JULY 2015
42-44 Delve Into Singaporeindd 42 24515 1142 am
43JUNE-JULY 2015
e worked really hard to ensure that our attendees
feel like they are getting a luxury experience
where wersquove thought of and arranged everything
You really have to think of everythingW ldquo
HIGH-ACHIEVING QUALIFIERS OF US-BASED HEALTHCARE MARKETING CONGLOMERATE
FOREVER LIVING PRODUCTS WERE TREATED TO A TIME OF THEIR LIVES IN SINGAPORE
WORDS KRISTIE THONG
Soundproofed walls of the Sands Ballroom of Sands Expo amp Convention Centre Marina Bay Sands in Singapore could barely contain the pulsating excitement of the crowd Upbeat triumphant contemporary music and exuberant cheers could be faintly heard from the floor right below it Walking into the ballroom as an observer was an experience in itself illuminating hues of pink blue and purple danced along to the beat of the music in sync with cheers and dancing amid the crowd the dazzling lights fell against the unique clusters of crystal-like structures high on the ceiling resembling thousands of balloons just about to fall
This amazing sight was Forever Living Products Global Rally held in Singapore on April 19-27 2015 Forever Living
THE LUXURY OF HEALTH
Products a multi-level marketing company that sells aloe vera-based drinks and bee-derived cosmetics nutritional supplements and personal care products hosts an annual Global Rally to celebrate the success of its representatives also known as Forever Business Owners (FBOs) and award them hard-earned Chairmanrsquos Bonus cheques It is a time where the company shares new directions launch new products and provide training and inspiration
ldquoOur business model works in such a way that in order for our FBOs to be successful they must first help others reach their goals This ensures an environment of passion and compassion where people can aspire to be what they want to be and are given
the tools to change their lives for the betterrdquo says Ashley Hower director of marketing at Forever Living Products
ldquoBy having leaders and qualifiers hearing and sharing their stories and tips for success they are inspired to set goals and reach for their dreams The entire event is very celebratory and empowering ndash it feels like a big family reunionrdquo she adds
Each Global Rally sees over 7000 FBOs coming from 106 countries and runs on an extensive itinerary comprising training sessions lots of entertainment and unique experiences Having previously hosted the rally in Hawaii and London and heading to Johannesburg in 2016 2015 was the year for Singapore and for Asia
ldquoWe are always looking for new and exciting destinations to take our FBOs We want to make our Global Rally lsquoan experience like no otherrsquo and know that it begins with the destination selectionrdquo
While the country naturally holds up as an attractive tourist destination Hower shares that Singapore was also chosen in part due to its history that parallels Forever Livingrsquos brand values Drawing similarities to Singaporersquos founding father Lee Kuan Yew and his passion to create a safe and prosperous society for its citizens Forever Living Productsrsquo CEO Rex Maughan thrives on a similar belief of helping people from all over the world look better feel better and achieve their dreams
ldquo
42-44 Delve Into Singaporeindd 43 24515 1142 am
44JUNE-JULY 2015
Putting an incentive program of such scale is no easy feat Forever Living worked closely with Pacific World to ensure seamless logistics for travel meal planning and activities
ldquoWe worked really hard to ensure that our attendees feel like they are getting a luxury experience where wersquove thought of and arranged everything You really have to think of everything ndash how the attendees will feel when they arrive at the airport what their first impression of the hotel is the convenience of getting around what activities they enjoyrdquo Hower says
Some of Singaporersquos local culture and experiences were brought into the program this year Qualifiers were brought to Sentosa Island for a fun-filled day culminating in a beach party feast and entertainment Top
qualifiers were treated to a special dinner at Gardens by the Bay followed by drinks and desserts at Ku De Ta ndash arguably Singaporersquos hottest night spot on top of Marina Bay Sands Throughout the program there was cultural entertainment infusing Chinese and Indian influences and many opportunities for FBOs to try the local cuisine
ldquoSingapore was a fantastic incentive travel destination The melding of the cultural history with the modern Marina Bay Sands gave our Forever Business Owners a luxury destination and a cultural experience they couldnrsquot have found anywhere else Singapore was clean safe and easy to get around Our Forever Business Owners enjoyed visiting Sentosa sampling local cuisine and exploring everything Singapore had to offerldquo Hower says
ingapore was a fantastic incentive travel destination The melding of the cultural history with the modern Marina Bay Sands gave our Forever Business Owners a luxury destination and a cultural experience they couldnrsquot have found anywhere else Singapore was clean safe and easy to get around Our Forever Business Owners enjoyed visiting Sentosa sampling local cuisine and exploring everything Singapore had to offer
ldquoldquoS
Team Japan Endless entertainment
ASHLEY HOWERDirector of MarketingForever Living Products
42-44 Delve Into Singaporeindd 44 24515 1143 am
KLCC_10YAC_micenetAsia_ad01_0615ai 1 4315 848 AM
45 KLCC ADindd 45 13515 839 pm
46JUNE-JULY 2015
30 MINUTES WITH ALOYSIUS ARLANDO CEO OF SINGEX HOLDINGS PTE LTD GAVE BIZ EVENTS ASIA A LOOK INTO HIS VISION OF A SUSTAINABLE CONFEX BUSINESS MODELWORDS EL KWANG
With a vision to be the leader in the APAC business events industry Aloysius Arlando has no intention to rest on his laurels Since his appointment SingEx has invested a few million dollars in doubling staff strength and conducting robust research in curating events like the Internet of Things Asia which saw more than financial gains for the organisation and its customers The motivation to establish a more sustainable business model and the appreciation of the event subject matter saw the implementation of a two-prong approach in venue management and creating new industry-relevant business events that do not conflict with existing ones
ldquoWhether it is the eventrsquos return on investment or objective companies are looking for good return and value derived from matching buyers and
CREATIVITY TAKES BUSINESS CENTRE STAGE
DelveInto
THE GROWTH OF INTERNET OF THINGS (IOT) ASIAIOT ASIArsquoS GROWTH IN 2015NUMBERS FROM IOT ASIArsquoS INAUGURAL EDITION IN 2014
44 sponsors and exhibitors representing 13 countries10 increase 2100 trade visitors and conference delegates 288 growth
41sponsors and exhibitors representing
11 countries
A total of
1630trade visitors and conference delegates
58 speakers representing 15
countries presented at the conference
85 speakers from 16 countries presented at the
conference (almost double the of speakers)
4648 Delve Into Singapore SingExindd 46 24515 1143 am
When you choose the Fairmont Singapore and Swissocirctel The Stamford you gain access to more than 70000 square feet of state-of-the-art and multi-functional conference and meeting space at the Raffles City Convention Centre Strategically located at the heart of Singaporersquos business district just 20 minutes away from the airport enjoy unparalleled convenience and accessibility Our team of outstanding conference concierges offers support every step of the way and helps ensure that your meeting or event is a rousing success each time
For reservations please call +65 6431 5534 email salessingaporefairmontcom or visit wwwfairmontcomsingapore
THE CHOICE FOR MEETINGS
47 Fairmont Singapore ADindd 47 13515 825 pm
48JUNE-JULY 2015
sellers as a business solutionrdquo said Arlando
The process of creating events ndash whether it is based on a national agenda like Singaporersquos wish towards hosting more healthcare events or opportunities identified through research on key industries to drive tomorrowrsquos growth ndash could take six to nine months
Arlando explained that each curated event should have a lifespan of five to 15 years It must meet the evolving needs of the industry and marketplace while flexible enough to allow the event agenda to morph with the changes in technology or other trends One perfect example is the way traditional exhibitions have morphed into CONFEX (conference-exhibition) multi-faceted platforms to drive engagement through meaningful content shared at conference sessions and business connections and exchanges on the exhibition floor
hether it is the eventrsquos return on investment or objective companies are looking for good return and
value derived from matching buyers and sellers as a business solutionrdquo
ldquoldquo
ALOYSIUS ARLANDOCEOSingEx Holdings Pte Ltd
W Throughout the interview the humble and pensive leader used the collective ldquowerdquo more often than ldquoIrdquo in his sentences When it comes to leadership and talent discussions Arlando expressed his passion for meeting people from all walks of life He ensures his team is a good mix of background and professional attributes His team is important to him
ldquoWe respect our teamrsquos personal moments of needs whether it is new working mothers or one who becomes a carer for the family As human beings if we can take care of our family needs we have won half a battle (in life)rdquo
Arlando keeps his team engaged through no-strings-attached coaching and transparent communication With a big smile and coy laughter Arlando defined the importance of transparency by saying that he graciously obliged when his team asked him to smile more frequently
EVENTS CREATED BY SINGEX
$$$ CONVERSION
KEY INDICATORS OF SUCCESSszlig Client feedback on successful connectionsszlig No of deals and business converted
szlig WasteMET Asia 2012 amp 2014szlig Last Mile Fulfilment Asia March 2015szlig RehabTech Asia March 2015szlig Internet of Things Asia 2014 amp April 2015szlig Radiology Asia May 2015szlig WasteMet China July 2015szlig Green UrbanscapeAsia 2013 amp November 2015
szlig RSA Conference Asia Pacific amp Japan 2013 2014 amp July 2015
szlig International Conference on Sustainable Development 2013
szlig ASEAN Business and Investment Summit 2014
NEW-TO-MARKET EVENTS
MANAGED EVENTS
617 BUSINESS CONNECTIONS made at the inaugural Last Mile
Fulfilment Asia 2015 in March 2015
403 SUCCESSFUL MEETINGS conducted at the exhibition floor
S$122 million worth of deals generated from inaugural Greenurbanscape Asia 2013
4648 Delve Into Singapore SingExindd 48 24515 1143 am
49JUNE-JULY 2015
Quay Room
CITY ESCAPEA RECENT STAYCATION AT
PARK REGIS SINGAPORE SHOWS THE POSSIBILITY OF GIVING YOURSELF OR YOUR MOST DESERVING
EMPLOYEES A BREAK EVEN IN THE MOST BUSTLING
PLACES IN A CITYWORDS GINA SIN
Just a stonersquos throw from one of the most vibrant entertainment scenes along a historical riverside known as Clarke Quay the 202-room Park Regis Singapore would do well for business retreats
Surrounded by lush greenery Park Regis Singapore was first opened in 2010 and has recently completed a SGD3 million (USD22 million) facelift that saw the reception move from the ground floor to the third a new all-day dining FampB venue upgrades on bed items and a complete makeover of the lobby meeting room and rooftop bar
Stretch the lethargy away in the morning with a poolside yoga class where a refreshing waterfall cascades into the 25-metre-deep pool Then
refuel with a power-packed breakfast at Twenty3 Drink amp Dine with the wide variety from its buffet selection
Clarke Quay may be popular for its nightlife but there are also lots to explore such as the numerous hipster cafeacutes bars and restaurants within the vicinity Hotel guests get 10 percent off their bills of participating food and beverage outlets by presenting their room cards
Visit the Asian Civilisations Museum located close by or attempt the adrenalin-pumping G-Max Reverse Bungy along the riverside Choose to
Singapore River Cruise
dine in one of the restaurants or head back to the hotelrsquos Royal Pavilion for their signature Cantonese dishes such as the Royal Smoked Duck and the Wok-fried Mashed Fish Noodle with Lobster
Sign up for one of Park Regisrsquo cocktail classes as a team-building activity for up to 10 guests by June 2015 or conclude meetings with a sunset cruise disembarking from the quayside Watch as the sun sets and the neon lights of Boat Quay and Clarke come to life Spot landmarks and bridges such as the Raffles landing site the Merlion and the Cavenagh and Coleman bridges End the day with more cocktails at Revive the hotelrsquos rooftop bar that is not opened to public until the fourth quarter of 2015 It can be hired for intimate cocktail events of up to 50 guests with outsourced furniture
An incentive package featuring some of the activities mentioned above is available for corporate group bookings until the end of the year
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Hongkong
26 - 27 August | Grand Hyatt Hong Kong
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CMY
51 Pacific Worldc ADindd 51 13515 752 pm
Twice the percentage of Buyers than in 2013 expect to conduct business valued at over
1million
The 23rd ITampCMA and 18th CTW Asia-Pacific
29 Sep ndash 1 Oct 2015Bangkok Convention Centre at CentralWorld
Bangkok Thailand
Incorporating Luxury Travel
Exhibitors amp Sponsors Corporate Travel ManagersConference DelegatesMedia | Corporate Travel
Exhibitors | MICE amp Luxury TravelBuyers | MICE amp Luxury Travel | Association Professionals amp ExecutivesMedia | MICE amp Luxury Travel
wwwcorporatetravelworldcomapacwwwitcmacom
Look At What We Achieved In 2014
Over 2500 MICE and Corporate Travel professionals including association executives and luxury travel buyers from 55 international territories
84 of Exhibitors expect to receive orders within a year
40 of Buyers confirmed procurement on-site with Exhibitors
Host CountryOrganised By Supported By
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Industry PartnergtURXP[0Xa[X]T gtURXP[ET]dT lt^Q[XT0__Pac]Ta
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Very impressed with the overall organisation quality of buyers and
remarkable welcome reception euromic Belgium
Exhibitor | Christophe Verstraete Executive Director
Great avenue to obtain research information from diverse regions and
destinations Association of the Polish Media Poland
Media | Robert Pawelek Journalist
I got to renew or discuss contracts and build new relations Panorama-Medica Group Co Ltd Thailand Buyer | Katherina E Lempert-Dober Chairwoman
The discussion session was a good sharing session for all my peers Gemalto Singapore Corporate Travel Manager | Jean Bey Senior Buyer - Asia
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53JUNE-JULY 2015
THERErsquoS NOTHING LIKEAUSTRALIA
Produced by Business amp Tourism Publishing Asia Pte Ltd and Business Events Australia wwwbusinesseventsaustraliacom wwwbizeventsasiacom
53-68 Australia Supplementindd 53 24515 400 pm
54JUNE-JULY 2015
UNLOCKINGAUSTRALIArsquoSNEWEST TREASURE
The Adelaide Convention Centre welcomes the world to its new state-of-the-art facilities designed with the event plannersrsquo future requirements in mind It is surrounded by premier entertainment sporting and medical precincts and set on the cityrsquos revitalised waterfront district
Find out more about our brand new building at adelaidecccomau
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Discover a zoowithout fences
THERErsquoS NOTHING LIKE AUSTRALIA FOR YOUR NEXT BUSINESS EVENTPLAN NOW VISIT AUSTRALIACOMBUSINESSEVENTS
TAU0105_297x420_Zoo_V1indd 1 11052015 520 pm
53-68 Australia Supplementindd 60 24515 1145 am
61JUNE-JULY 2015
Discover a zoowithout fences
THERErsquoS NOTHING LIKE AUSTRALIA FOR YOUR NEXT BUSINESS EVENTPLAN NOW VISIT AUSTRALIACOMBUSINESSEVENTS
TAU0105_297x420_Zoo_V1indd 1 11052015 520 pm
53-68 Australia Supplementindd 61 24515 1146 am
62JUNE-JULY 2015
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AD
EXPERIENCE WORLD CLASS OPENING DECEMBER 2016
Artist impressions courtesy of Hassell + Populous and Darling Harbour Live
Introducing a new world class convention exhibition and
entertainment destination on Sydneyrsquos sparkling harbour
With an integrated design and best practice facilities you will
be within walking distance of Australiarsquos largest business district
financial centre and hub of thought leadership and innovation
ICCSYDNEYCOMSALESICCSYDNEYCOM +612 8297 7600
MANAGED BY AEG OGDEN
THEATRE EXHIBITION CONVENTION
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E X P E R I E N C E U N F O R G E T T A B L E E V E N T S
S Y D N E Y rsquo S M O S T U N I Q U E V E N U E
A U S T R A L I A NT E C H N O L O G Y P A R K
CONFERENCES I EXHIBIT IONS I CORPORATE MEET INGS
TRAINING I FASHION I PRODUCT LAUNCHES
AND MUCH MORE
salesatpcomauPh +61 2 9209 4220wwwatpcomau2 Locomotive StreetEveleigh 2015
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68JUNE-JULY 2015
AD
Contentindd 5 261114 1051 am53-68 Australia Supplementindd 68 24515 1146 am
69JUNE-JULY 2015
Engage
From April 30 to May 10 a total of 235 million visitors ndash including 153000 international attendees ndash took part in 200 events conducted throughout host venue Coex from culture exhibitions and conventions to promotions performances and even a beer festival all of which served as an effective marketing platform for the clusterrsquos stakeholders
Among the major events Asiamania a multi-nation business and cultural trade show running from April 30 to May 3 included promotional booths from Korea Japan China and Russia each exhibiting various cultural assets from across the region Contributing to the local MICE presence was the Seoul Tourism Organization whose promotional stand was modeled after
C-FESTIVAL IN SEOUL DRAWS
GLOBAL AUDIENCETHE INAUGURAL
ldquoC-FESTIVALrdquo PROMOTED THE
CAPABILITIES OF A NEWLY-FORMED
GANGNAM-BASED ldquoMICE CLUSTERrdquo
OF EVENT VENUES SHOPPING AND
ENTERTAINMENT PROVIDERS
Seoulrsquos ancient city walls while the Korea Tourism Organization stand introduced visitors to other national destinations Other key events included a ldquoCulture Techrdquo fair and a ldquoCreative Urdquo exhibition zone The festival was organised by the World Trade Center Seoul MICE Cluster Committee
Created to increase competitiveness and allow for joint marketing strategies among members the MICE Cluster initiative unites 13 major companies involved in the business events community including and surrounding Coex which along with the nearby Korea World Trade Center was recently designated a ldquoSpecial MICE Tourist Zonerdquo by local government agencies Members also include business hotels department stores entertainment complexes PCOs and more such as Korean entertainment agency SM Entertainment which appointed K-pop stars EXO as official C-Festival ambassadors
In addition to the festivalrsquos promotional benefits for its members the ROI across 11 days also demonstrated the effectiveness of the event The Coex Seven Luck Casino a foreigners-only
venue for example saw a 401 percent increase in custom compared with the same period in 2014 while the five-star Grand InterContinental Seoul Parnas ndash also part of the complex ndash saw a 209 percent increase in room occupancy over the same comparative duration
ldquoThrough our first C-Festival we were able to see both new growth and the take-off of the MICE industry which is still a new industry for Seoulrdquo said Coex president and CEO Byun Bokyung He went on to affirm his commitment to ldquocontinue building and showcasing diverse content in order for the Korea World Trade Center to become the centre of the MICE industryrdquo
Stephen Kwak an assistant manager at the Seoul Tourism Organization agreed with the growth potential of the C-Festival in the coming years saying ldquoIt helped Seoul by emphasising various tourist attractions that MICE delegates would enjoy visiting during their stayrdquo With the weekend proving the most popular for Asiamania Kwak said that feedback for the Seoul booth was positive with visitors remarking that it ldquowell-represented the cityrsquos diverse offeringsrdquo
Love Heart Project
WORDS BEN JORDAN
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70JUNE-JULY 2015
Engage
With many UNESCO-heritage listed sites and venues in the world to choose from one group chose the much revered West Lake in Hangzhou as the centrepiece for an event Some 90 guests from Canadarsquos York House School travelled to the picturesque destination for a cultural trip planned around a golf tournament
The guests arrived at Hangzhou Sofitel Westlake Hotel on the first day What awaited them was a lavish welcome cocktail and gala dinner set up at the Sky Garden with views of West Lake as its background
The next day was where the program truly began Guests were divided into two groups ndash the Golf group and Parents-Child group ndash according to what guests preferred The group for golf headed for a friendly tournament at Fuchun Resort Golf Club while the other enjoyed a spa session and a tea tasting ceremony The children spent time at Zoo Coffee a creative club located in a shopping mall where its unique set-up resembled a quiet forest wonderland with a myriad of wild animals
Guests then went for a boat ride over West Lake and watched a large landscape live performance created by three renowned directors ndash Zhang
WEST LAKE STORY
A TRIP PLANNED AROUND HANGZHOUrsquoS REVERED WEST LAKE TELLS OF THE DESTINATIONrsquoS RICH
CULTURE AND SCENIC STORIES
Yi Mou Wang Chao Ge and Fan Yue Guests visited the largest isle in West Lake which is called ldquoThree Pools Mirroring the Moonrdquo and covers an area of 6000 square metres The shadow of the isle the elegant garden and the scenic beauty combined makes the isle one of the top 10 West Lake attractions particularly popular during the Mid-Autumn Festival
The group also visited the ancient He Fang Street which has a profound history Consisting of the historical commercial civil and architectural culture of Hangzhou it is the best place
to get acquainted with the destination Groups also enjoyed the ldquoSong Cheng Eternal Loverdquo drama which is known as one of the more acclaimed shows in the world The performance describes the hardship of Liang Zhu ancients the magnificence of Song Palace the fierce battle of Yue Gu Jun the song of Liang Shan Bo and Zhu Ying Tai and the song of the white snake and Xu Xian These stories are told through a spectacular display of sound light and stage effects
70JUNE-JULY 2015
Sofitel Hangzhou Westlake Hotel
Golf tournament
70 Engage Hangzhouindd 70 24515 1149 am
71JUNE-JULY 2015
Engage
Aprilrsquos Wine Down Wednesday organised by ACI HR Solutions and Biz Events Asia gave guests the privilege of a first look at the new Club Lounge at Hotel
Jen Tanglin Singapore (formerly known as Traderrsquos Hotel at Cuscaden Road) Over 90 professionals from
the MICE travel tourism and hospitality sectors networked over drinks and a buffet spread with an
impressive display of sweet treats Guests also had the chance to look at guest rooms on the newly revamped
Club Floor The event was sponsored by Hotel Jen Tanglin Singapore and duetto
HAPPY SNAPS
FROM WINE DOWN
WEDNESDAY
71 Engage Hotel Jen WDWindd 71 24515 1149 am
72JUNE-JULY 2015
ćľŅǴŭƀ뼷āĶɽĄŗۍĉדĀϝĀŞ뼵ϾĀЌѠͱກĀěɁǟħކՠĀǚ뼶ĔȏϝĀŞ뼵ЌѠŠěɁǨͳȩĀĄqಌϾr뼷খأćӃɯӍЌѠ˖Ӫˡġ뼷ĉĶǨɶᅆŠڥĀďĄಌϾĀǃɩ뼷ƦϿĠě֏˺ॎӃɯģĝćĞƶѲʑħϢеǙҜಌϾɆԥ뼶ȁˤ뼷ĔĂʿāĶјǭŗqಌϾrǟħ٧Āǂʚ뼶
ľŅǴċʃ뼷āĶćĂȏοȢКɁʸˋˡʭĀʗˡĉՂNjȒŠğʑ뼷ɝŴĶƧħqಌϾrĪǭػ쨵ĖqಌϾrĴ뼷ƣźŴĶԒĞĖƇĬ쨵뼶ӗęĠĀĉĀƫĄ쨰qಌϾrźŴĶԒĞĖŕķ౯ĀЌѠŠԚċЌѠȞײ뼶ȆƻɝӍqۈिrǟħĂċŞҠƣźŴĶԒĞĖƇĬĴ뼷āĶǨīĖĀĄ쨰NJ뼵Ġʻ뼵Ljǥ뼵ݶиĀʇҌŠȱਢɁ뼶
ឧࡢ뼷ભȘʆĉˍĂĀۈिȢćᎴŐ뼷Ʀďě֏ˡĎĸ뼷ۈिŞҠஅƧĂԿԵĈवƺĀęኧ뼷ڇۃŎƼЍĀԄӪӃɯĉՂǡϰ뼶āĶȠƱ뼷ĔĂԿęĀ
ኧďĄࡒĀNJ뼶ȁˤ뼷āĶјǭŗလिNJۈǟħĔĂʿĀǚǦ뼷ŗĸdžفĀƄਬƺ뼶လف˧ǘdž뼷χƎǢĈԣŭĀ뼷ĄġŚŕƳĀهƞ뼷ԵĈqġŚσفƥيrĀݔ؆뼶அƧƜƚॸćॸĂɁƜƚĂƟ뼷фĘĀလفӲ˴ƄΡȸĠɹ뼵śĠɹ૨뼷ĝđħфĪҍ۵ӲĂśȥſƄᐻĀσ뼶ƄΡۈिŞҠƧƍͳ뼷ƄΡȺໆѲĈĠĬϵɘ뼷ۈि˧ăěģăˆϚȺNJĀ뼶
ćĔċˊʃ၅٧ƀ뼷źāĶĎĂŐΥҨqಌϾrĔċӛʚ뼷ĞĂĞǨͳȩĀĖЪĄƇĬ쨵Ⱥǰ뼷ಌϾ˄ăĂǭđᔐ쨱ಌϾģăĂǭ୨ăĻӍ뼶ŮđāĶҕċԳʇĞĂĞ뼷ȺǰāĶƲĐĝŀƜćಌϾƥġ쨰NJ뼵Ĵǎ뼵Ծ뼵ϔϙŠ뼷ĔĂȏŢāĎĸďĄಌϾ뼶ůķƜćȆĪ뼷ƓěŀƜġĀŇƂ뼷ŕȶđĀĄģđΓīΰĢŹ뼶ڒ
Ƿ୯փఔŨ쨗
ಌϾħˀ좄
ŭʃʃ
ǚтƂύĘʄӃɯٲ뼶ɑջ୯ѮąƬϢеϨȉʇĀ
ȶđȡ뼶
$KXGPVUۈि뼷KDVOſŚĂĀۈिϱǭɆ
$KXGPVUۈिĄŗĪƯĀě˴ӍϱǭЋƶɆ
ȱĈŪ
ɽৠ٧elbizeventsasiacom
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ఫઽ
ৠ٧kristiebizeventsasiacom
72JUNE-JULY 2015
72 Chinese Editorial Lettersindd 72 24515 1150 am
73JUNE-JULY 2015
73MAY 2015
ƼЍ˗ՅЌѠ˥ʿಌϾЌѠˡϘċȞײʗ२ĉƯ뼷ħಌϾЌѠǭąƼĤĀԶѤ뼷ģǞơըdž˽ȞײŢƍͳಌϾӃDŽĀăגɸɾ뼶˗ՅЌѠ२ĉƯȜƍͳѲʹȉಌϾժΆʪʸćĂŐ뼷ƯʭѲʹҺʓа뼷ɡӴĀԜӍࠒΙĀ˝ՊƑħϭދ뼶ȮύNjęϙѲʹ+CEQDWEEKѲʹ˄ύʕᘶƋʕǟĀĻːࢬѱΙǝ뼷ĖƋʕďĀՒŞጣ뼷ǞĖƬԐԵ뼷ఁบጣ뼷৯χƯغĉ˴˖뼷ƲĂċժΆĝɩĖߙϜߝ뼶
ć˗ՅЌѠ२ĉƯĘ뼷ȜĈʈʞɩľߙϜাۋĀƯغĉ˴ΏDŽ˖Ӫ뼷ȺġಗĂǩDŽ؈ǂೀ뼵Ăǩೀ뼵Ăǩ˗Յਓĉ˴뼷ŗӍĂǩƼЍਓϢ˖Ӫǀȗ뼷ŴĶȜࡄħਓϢĘԭċȡĀ˖Ӫ뼶źƲʞऒĀਓϢʠߔಌϾӃDŽĀχ₈Ƭʇ뼶
ĤȀะɸľʞĎĢſŚʘ뼵96뼵չՍȓѣ뼵ՍၽݭDŽ뼵ଔӘݭDŽŠײĀӅśଋąύݔƬЌѠמćĤȀะऄЌѠঢ়ډЌťࢨƬЌѠݔDŽĀмȞॏě뼶ćॏěĘ뼷ڏˡߊͳȩˋśଋਓॏ˽מćƼЍĀŕĤмˡ뼶5ampŚܕߝĈՃȓѣ쨞ĤȀะ쨟ɽઠKUCڱӍěجƖҠӍūǕ쨣Ӄɯ뼵ƱůۈGGJCPԶФ뼷ˤơƜƚħęŝՇҜąĂċĻŗःˤιȸ뼵จęĉȱͶŠąݔƬЌѠŕĤƚяĀĂċݘČƯě뼶
73JUNE-JULY 2015
ɾϒǛТঢ়ЌѠמġŕęĀΪӃࢰȞײǛĎӽȜɘɾϒ⏜ࠑ뼶٩ʹćŭũˡ뼷⏜ࠑǛĎӽʇҌȜшĈǎϢӭ뼷˄ѲĈǚϗᤂːƶМĀěڱӍƜƚɁŞ뼷ಗƪċၰěढ़Šċěڱढ़뼶ˤơş֏ϝĄҬŅŭǛТঢ়ЌѠמȉ1TKGPVCN5GC8KNNCUCPFQVGNQORCP[VFڑ፴ৗڱćǘ⏜ࠑũѲ˟ȷǛĎӽЌѠŗĎĀԨĂċϝ뼶
क़Ś쨞OCTCӘЌѠӍʇҌ҈ثQVGNU4GUQTVU쨟ǘඳୌसӘራҠũѲĀ҈ثӘЌѠ쨞OCTC$CPIMQM쨟ć˥ūڏDŽąοȢКĀũˡ౯К뼶҈ثӘЌѠѲĈǎϢӭ뼵Ăċঢ়ډƄ˪േ౸뼵ĂŝʞǘljڝĀЌť뼵ĂċĐɒذƬʇħМƬĀƄჾКၰěढ़뼷ŗӍƪċĠβĨढ़뼶ĠβĨढ़ĀʋύරඌغŪ뼷ĻźӖĀĢƔʾϞɌʭ뼶ب
73 Chinese Sound Bitesindd 73 24515 430 pm
74JUNE-JULY 2015
ŊĈĉĻŗΞĘʄĄĂǝƄՃĻĨ뼵ĠĠӴĀŚęĝ뼶ȺۍĉדĀटĐę뼵ᇱЉĀΝբŠƍͳĀ϶ᇫሊş֏ĀŀƚໆѲȢĄġŚǀ뼶ȮϾĀʁĤҠ뼵ăߟĀĤĐŞઝǒҠĖōǩĀʋභ뼷ĘʄƄĴƄăćᄏƜƺŠŀƯ뼶
ĘʄĨŪħġŚě֏ˡĀȶ뼷פą؈ŠӃɯٲŢ˺ॎӃɯˡӪĀڇŠ؈ॸဩ뼷ԨĂĈϙʲɫĄˬιʘĀşТ뼷ȺˢϞవȘʆęΝ뼶ăΡǷȮċŚŝǝΝśşǡϰĘʄ뼷ĝĨڨǷŗŕŨĀĴǎĖТ뼶ĘʄӃɯٲŚӃɯਇɘǥːϵŀȩФ뼷ύǘĈŎԭħϔϙĀιʘ뼷ĘʄƲŭĝڇۃąƞęՏŚěڱӍ֏זĖĔƀڏDŽ뼷Ȇġďಗą(QTOWNCวݭġŚę˺ظ뼵ցЍ҈뼷ŗӍɩᕹϝĀĘʄŚĴظঌєŠĘʄŚǗΆ뼶
ϝĀŞϯȗȓѣӍƜƚॸȓѣXGPVU6TCXGNUKCƼЍჼƂɽǀȗCZCPVCUWYCPćă΅ǡŗ+ɮŝĀǻśଋąćĘʄڏDŽĀŚě˺Ӄɯűזě쨞+6JKPC쨟뼶Ŵćˈɩ$KXGPVUۈिਲ਼ɝĴȩФ뼷ĘʄćĔŭƀşŀąňęĀȻ뼷ƦؼĝĄŎᇫሊĀƶˋş֏뼶
qŢǘěغڱĎĸ뼷ĘʄĻĸԵĂНĈϙʲɫ뼷ƦؼąƄՃĻĨ뼶פąЌѠƥʋ뼷ĘʄŃĈňĠăǜՏĀɁŞŗӍԵĈȆŞɡĀբžŴĶ˝Պ뼶r
ěڱɁŞҤćĘʄĘʄшĈϿĠęՏě֏Ɂࢰ뼶ĘʄĤŚűז֏ƺĀŚڇۃġķďĄȺġĂċŕԵזӍƜƚɁࢰ뼷ƦؼģĄĠŭĎŚޱǫʕˡѩŞ뼶ĘʄȘűě֏ġķģĄڏěĀז֏ԨĂċډĀŚě֏ɁŞ뼷ƑĄڏѩĂȸ֏ěƂĀχџ˝Պ뼶ԨĂċџলĀɁŞĄĘʄŚěڱġķ뼶ĔċŗڏѩęՏŚěڱ뼵ԄӪΡƦʄʭʋĀěڱġķŞހŝݖઽͲġķ뼷ʁƶdž
Ęʄě֏ˡLjϋ˓ஸ
Ǘ˸뼷ȉʋභоŚӚ౨եȠʫ뼷ιʘѲƶϔŨຂ뼷ŞȗʞīĐћয뼶ěڱġķшĈĂċǚϗːƶМ뼷ĻગĉĀƄჾՏၰěढ़ŠċęŇăDž뼵ɧϜᰋࡊĀĠβĨěڱढ़뼷ߴĈŕϵɘĀƬڐͶՕӍǜཥѲ뼶ˤʋ뼷ěڱġķʭģѲɪĀʁƶեęЌѠ뼷шĈǎբҍϾϢӭ뼷ѲӍěڱԜӝ˖ӪमƼ뼷ĻӖՏĀěڱŠƜƚ뼶qrƼЍΡ뼵2ʠĉěӍͶԉěڱ뼵ljۈिş֏ݭDŽŭěŗӍġŚŭĘʄȘűěũDZȐၰĝćĔƀڏDŽ뼷˄ɩĖƶ뼶
ĘʄŕĤɁࢰ숯숯Śŝě֏ġķ쩑ӅNJǩ؆ħ0CVKQPCNZJKDKVKQPCPF
QPXGPVKQPGPVGT쨞5JCPIJCK쨟뼷Һ؆q0쨞5JCPIJCK쨟r쩓Āśƍ뼷ȜźϿĠۈƖŞҠĀതڌŢƋᓮƔ˫ɡ뼶Śŝě֏ġķύŚŝԄӪˌŠĘʄ؈ʸǟդӚ뼷ɽӚ౨ǚϗħоːƶМ뼷؆Șʆƥŕ뼶ě֏ġķшĈоːƶМĀبʭ֏ɁŠоːƶМĀبʋ֏Ɂ뼶بʭ֏ɁಗċęՏ֏ढ़Šċ٣ܪևŇĀ֏ढ़뼶ƲĂċęՏ֏ढ़ĀǚϗħːƶМ뼷ևŇĀ֏ढ़קːƶМ뼷խǫߴĻˢТ֏ढ़뼶ˤʋ뼷Śŝě֏ġķģѲĈċęŇăDžĀěڱढ़뼷ĻગĂχƁԮĉăDž뼶ǟħϝǡȘʆĘǚϗŕę뼵njːŕƬĀě֏ෞʸɆϝ뼷Śŝě֏ġķנמˀ뼵ઝǒ뼵Ԑߺ뼵ǘĂɆ뼷ŃѲĈѩȓ뼵Ԅˡġķ뼵ɪЌѠDžѲ뼶
Ĉqʁƶแrƥ؆ĀĘʄŗȺযĀęڇۃĀӃɯѺ۷ࡒNJЪጠŗӍՏĀŚě֏ƜƚǡĎڏѩ뼶
ǚтƂ
NJ졿ఫ
74-75 Chinese Cover Storyindd 74 24515 1150 am
75JUNE-JULY 2015
qύǘĈŎԭħϔϙĀιʘ뼷ĘʄƲŭĝڇۃąƞęՏŚěڱӍ֏זĖĔƀڏDŽ뼶r
ːĘʄӃɯٲŚӃɯਇɘǥ
ȞЌѠ뼶ĔŝЌѠŮĈǎϢӭ뼷Ӛ౨ǕǻύĂƁڝƬĀūǕݱɽˌ쨞Ӛǘŭͳ쨟ǨϐӚƦŪ뼶
ĻગĠǩਓϢ뼷ƦؼшĈۍĉٵґĀƬסĐɒذŠʕђĀϜٲ뼷ґʸˈƞՏĀƜƚ뼶ĀѲʹĄǘŗǡΟǼĀϜٲϐҜȥŪ뼷ƧȺŒŞ΄ąˈľŅȉλĎĀȗЯ뼷ŐଟĀŬǰƅ뼶
ԨĂċກĀɁŞקĄк˟뼶к˟ĄĂċמඵӭŠЌťǘĂɆĀ२ĉě˴உǒˌ뼷ŞƳĘʄĀġķŞь뼷ĄĂċʗŦȏˣߜĂċћ뼵뼵ΜĀˬǎ뼶ƜƚॸĻŗಶůĔƀĀˬǎǟħƜƚɁŞ뼷ŕґʸăɸľĉĀƜƚ뼶
ӃɯѺ۷ࡒĘʄшĈযĀ˥ͳΝNJЪጠŠ۵ĠΦࡡ뼷եϒĀՕNJȉŞĤɭɌĀĠƟNJȠઽʸ뼷ŪąĈĀʄ৫NJ뼶ʋභоŚӚ౨űז쨱ĈŎɸľŭĀġŚԽڄӚ౨ȉѲʹɧϜĀԽŠdžͳ΅ăෲĀΝᴂዣχƎঞĄȘʆɯϢĖĘʄĴĀκɯƥŞ뼶ʞǘᐤҠŠ༽ҠĈŎĀࡊŚĀƳߋӭӚ౨뼶ĔȏբžĝĄ˺ॎӃɯͱƜƚǡӍƜƚŶĀŕމŅ뼶
ͻĘʄŮĈŒѧǫԘĀեϒᆶŝԳŠƬďĻˢТĀसӆŠിӆĝĄڏѩě˺ӃɯĴăĻǸľĀӗމƥŞ뼶
ĤNjƄՃĘʄшĈϿĠڏѩęՏŚ֏זŠěڱĀɁŞ뼷Ʀ۵ĠĀϾӍԄӪЌѠģĝшĈϵɘ뼵मĀʗˡěڱѲ뼶ƜƚॸĞߜˣο˩ܪĀɁŞ뼷ĘʄȜĄĆĀŕՊ뼶˝މ
ƜƚॸăҨছ˝Պć06ĘʄڏѩĂɁϜЬƬݔĀ৫Ţ뼶ĔŝΪφĠŭષ۵ĠDŽˡę˺ĀஉǒˌȜ२ĉěǨ뼵ډԐढ़뼵Ќኃ뼵ঢ়ډфŠஉǒˌʪʸħĂɆ뼷ħƲĂʞĎਓǙҜǡǨλĈĀ৫ŢɆԥ뼶உǒˌԵĈĻગĉνӐКٮЌ৫Ţ뼷ͱĉၰěКĀˬǎ뼶ǩŚĀԐढ़ǂೀ)TCPV$TWPUGFGPŃĻħƜƚʔǻǭ˱뼷ŗӖਓϢĀˍ뼶06ĘʄɆƍĀĄћĂƄȕĀȞʞ뼵ՇҜƺŠџݔ뼷ŕґʸ
ćĔƀڏDŽĤмȞşҘě뼵Ĵল뼵ƜƚŶ৫ŢŗӍΡě뼶ǨŗŚōǩȞײƧʑӘϙ뼵ı҈뼵KOO[JQQ뼵ᅱᅧ뼵วѩŴĶĀƜƚ뼶ڏŠɲϜϙĝ˝ՊćĔƀݭ
АҔćĘʄϒʋභƳΟǼĤܪҠʭ뼷๗ŭĘʄȘűڏѩŞĀnjĴѲʹ
74-75 Chinese Cover Storyindd 75 24515 1151 am
76JUNE-JULY 2015
ТŪιͲĔٯĄƦͲȒĀƂ뼷ĻĄۍĉדኁĀĄЌѠӍӃɯ˖ӪˡĀߊӿϰϰఆĨƚȡ뼷ŊĨӍĴŢϢеɘDŽڥɘ뼶뺭
ćǗŔɫ뼵55뼵ȖŠ)EJCVDžǗŔʘԭħşТĀƎĐ뼷ĉȉĉƥǎĀˈਜঞĄӚӐŠάȱͶŕȶđĀƶК뼶Ţǘߊĉ˴Ďĸ뼷ĈąĔȏǗŔʘĀৗՎ뼷ŢϢеɘDŽɘďȻīΜƦͲڏ뼶Ļ뼷ďϝǡĀŰߧƦҶ뼷ЌѠӍӃɯ˖ӪˡĀߊӿڥఆĨƚȡ뼷ŊĨӍĴŢϢеɘDŽٯɘ뼶뺭뺭
२ĉϢе˖ӪĄࢨˡŪβĀȱਢ뼷ਯȺĄćЌѠ˖Ӫˡ뼶ĂŝśɡĀЌѠκΓīƧźĢŹǜതڌŢƋҠŒũĎ뼷ąĢŹŠതćɳ뼷ĈĠɹ쨵ňĠĴȊ뼷ࡍהŢƋĀڌćϢе˖ӪĔċցΆĘ뼷ЌѠߊӿТăĖЌѠćܦΰɌʐਓϢŦƟĀnjː뼶
ͱϿߊĉ˴ˆ˽ɝĂɝĢŹĔċɝʚ쨰ϢеěǂƚȜŀNjιƈāĀʅȁĄƇĬ쨵ȺǰďĄǥʿĀӷݦȱͶŠϢеĀฑࡄʇ뼶ĂҶŗકƥ뼷ЌѠߊӿƙĀĄqӚӐȱͶrĀŀNj뼷ƦăĄڙᆃĀˈ˱뼶
ljĂċߩղϰϰĄŕՋĀ뼶ƜƚغͱϿĄȁħԚċЌѠȞײ뼵ЌѠĀŞžͱȁЌѠǔɘDŽջĤDžʅȁŢԚĂŝЌѠмŀ뼷ȚЌѠߊӿĈޡȉĔǩದćϢеԒͶ뼷ũ˧ȉŴĶӚӐʸǟȱͶ뼶ȚНʥ쨰ăĻŮʘľǗŔɫͱҽƱĎȉϢеӚӐʸǟȱͶ뼶
ſŚʘěڱȉƜƚŭƼЍěڱ٩ԏ뼷ۈिȜҬφڇʠԄӪӃɯɁ뼷ƦԄӪƜƚȜભŕęˌŒ뼶ȁˤ뼷ĞđćതڌպݰĀě֏ˡġŒĂᤋ뼷ЌѠďκӚӐĂжƬΙ뼵ƬвĀߊӿ뼶
ӍĴŢϢеɘDŽɘĄȌīϢеŕĈвĀƶʑ뼶эɘăȚȩФߊĉ˴ŢϢеŠĔඐŀNjĀȶ˸뼷ģĄƬߊĨƺĀƶʑ뼶ĴǎĄȱਢ뼶ȮŕŶĂơȉϢеԒͶĖĪĂơĀɘăˆ˽ɸľċŇĴ뼶ŚʠϵϢеɆԥϯȗශઆȓѣ49QTNFYKFG˥ʿŢۈƖŞҠě֏ˡɘDŽąĂЬз뼷ʪưФĈĀದćϢеĈߊӿȉŴĶɘ쨱ˤʋ뼷ɸľĀߊĉ˴ΞħŮđŴĶιďΚȥŪӪ뼶ĔċƄࡢħۈƖҠĀߊˌǀȗژąܔѧ쨗
ȁˤ뼷ħąŕęՃʇŞƬߊƯě뼷˄ϢеɘĈвॼ뼷κƙĖŗĪڨǴž쨰s đĈࡄNjŠƱķ뼶ǚŢϢеđϭࡄ
Nj뼷ਯȺĄćƸĀľԘġ뼷ϢеňͲďĨƴśĆĄśǘŬķͱĄȩǚˆޚƦǢ뼶ǞĎ뼷ĈƱķƷĨϢеƱ˖뼷ĂϢеƱ˖뼷ĆŪβĀǴĢƔďƬ뼶߀
s ĠɝũǽКʚϝ뼷˄ɑϢеȀŗĸdž뼶ĔĄĂƞڇϢеϨȉƸĀƤƶʑ뼶ĻŗȮqħƇĬr뼵qƧڒr뼵qƇĬr뼵qɑĆffɑгār뼵qĆĀğʑƧrDžɝƶКũ˧뼶
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ŗźϢеƴīĆňķ뼷ĨdžɃŴĶĀ뼷ȮƦźŴĶŢĆмŀČƗ뼶
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76JUNE-JULY 2015
qɘăȚȩФߊĉ˴ŢϢеŠĔඐŀNjĀȶ˸뼷ģĄƬߊĨƺĀƶʑ뼶ĴǎĄȱਢ뼶ȮŕŶĂơȉϢеԒͶĖĪĂơĀɘăˆ˽ɸľċ
ŇĴ뼶rCHRISTINE GAMARRA
LRA WorldwideɽઠؽƖҠۈ
ƢԺ
76 Chinese Knowledgeindd 76 24515 1153 am
IBC IBTM China ADindd 50 13515 833 pm
ಌϾ٧
7 Sabah Tourism Board ADindd 7 24515 1235 pm
16JUNE-JULY 2015
Mercato Starling
MERCATO Mercato is an Italian restaurant from three Michelin-starred Chef Jean-Georges Vongerichten Located on the sixth floor of Three on the Bund it boasts stylish rustic surrounds with reclaimed wood and warm leather tones exuding familiarity and a sensual feeling of comfort Looking out of the tall glass windows one will immediately feel directly in the heart of a vibrant city but away from the bustling crowds Famous for its seafood house-made pastas and wood-fired pizzas dishes are presented family style allowing for sharing and sampling a bit of everything Our personal favourite is the spicy salami ricotta cheese and broccolini pizza Mercato can also be booked for intimate dinner events with a separate function menu available
STARLINGStepping into Starling can feel like you are being teleported to Southeast Asia Just down the street from Four Seasons Hotel on Taixing Lu the pub evokes a colonial era through huge retro fans soft lighting and quaint birdcages If you are living in Southeast Asia and need some convincing to check out this joint let the cocktail menu wow you with its rum or gin-based concoctions that consist of spices and tropical flavours found in Southeast Asia One of the must-try cocktails is the spicy Tom Yum Colada made with coconut milk pineapple and lime juice The Pandan Collins and Roasted Pineapple Old-Fashioned are also some interesting options These drinks can be accompanied by familiar tastes such as laksa mango sticky rice or beef rendang ndash courtesy of Malaysian chef Brian Tan
TIAN ZI FANG (ॵŔᇇ)This artistic district is a labyrinth of alleys filled with cafes art galleries art deacutecor apartment blocks and craft stores within the area known as the French Concession Spend some time in some of the art galleries or take a stroll in the elegant French Concession itself ndash a 10 square-kilometre district with old residential buildings and heritage hotels and edifices
MAKE TIME COUNT IN SHANGHAIDO YOU HAVE SOME TIME TO SPARE OR A CHANCE TO MAKE USE OF CHINArsquoS 72-HOUR VISA FREE TRANSIT POLICY WE POINT OUT SOME INTERESTING FINDS IN THE GLOBAL CITY THAT MIGHT BE WORTH YOUR TIME
Tian Zi Fang
16JUNE-JULY 2015
16 Shanghai extendedindd 16 24515 1200 pm
19-20 Sheraton ADindd 19 13515 857 pm
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19-20 Sheraton ADindd 20 13515 857 pm
21 Macao Economic Services ADindd 21 13515 759 pm
22JUNE-JULY 2015
THE LUXURY
ISSUEWE LOOK AT
WHAT LUXURY
MEANS WHEN
GIVEN OUR OWN
INTERPRETATIONS
TheLuxuryIssue
WORDS EL KWANG
KRISTIE THONG
GINA SIN
22JUNE-JULY 2015
Itrsquos common knowledge that the
demand for upmarket or exclusive
experiences increases as Asia
becomes more affluent The growth
of economies see many corporate
companies rewarding high-achieving
employees in the form of top-notch
luxurious experiences And as a larger
and younger demographic worldwide
becomes richer products and services
work harder to find ways to attract
the elite in an increasingly saturated
market
Proving luxury incentive travel
continues to be in demand
Luxperience a three-day event that
aims to be the platform for luxury and
experiential travel in the Australasia
and Pacific region has seen continued
growth The success of the show has
prompted organisers to include a new
program within Luxperience tailored for
business events this year Event buyers
will be able to identify new opportunities
within the luxury travel industry for
incentives or exclusive events while
exhibitors will have a bigger platform
to provide innovative solutions for
meetings and events
Event planners specialising in luxury
experiences are now looking beyond
luxury products Clients are asking for
unique money-cannot-buy experiences
Many of us consider luxury to be in the
form of expensive items and exclusive
retreats while others believe it can
be the simpler intrinsic things in life
that are often overlooked However
we choose to define it one quote by
Karoline Huber of IWC Schaffhausen
(published by Boyden Global Executive
Search) sums it up well ldquoLuxury is
based on emotion and it is people who
create emotional differencesrdquo
22-33 Luxury Issueindd 22 24515 1137 am
23JUNE-JULY 2015
TheLuxuryIssue
OSAKA ndash
JAPANrsquoS SECOND
LARGEST CITYCurate a stellar city adventure in
Osaka and check the next residential
conference or incentive into the 160-
room St Regis Osaka Located on
Midosuji Avenue the Ginza of Osaka
where luxury international fashion
labels reside the purpose-built
five-year-old hotel is the epitome of
luxury Ease delegates into the hotel
with its signature afternoon tea or a
rejuvenating treatment in the Iridium
Spa featuring Sothys Paris
Witness the daily champagne ritual
held in the outdoor Zen garden adjacent
to the lobby on the 12th floor before
heading to The St Regis bar for a glass
of Shogun Mary the hotelrsquos concoction
of the Bloody Mary cocktailThe
THE LUXURY OF CULTURE BRINGING THE BEST OF TWO JAPANESE
LUXURY INCENTIVE CITIES THROUGH THE
CONDUIT OF CULTURAL EXPERIENCES
WORDS EL KWANG
welcome reception can either be held
in the 210 sq m Astor Ballroom or in
Italian restaurant La Veduta or French
bistro Rue drsquoOr Start the next day with
an official meeting agenda in the Astor
Ballroom which also has optional
breakout spaces in the four meeting
suites on the dedicated events floor
With its easy access team-building
activities are in abundance Visit the
190-year-old Kuromon Ichiba Market
for arguably one of the best Japanese
food and seafood in Osaka Another
fun activity for all ages is a visit to
the Momofuku Ando Instant Ramen
Museum where delegates get to
understand the history behind this
post-WWII invention try their hands at
making it and design their own ldquocup
noodlerdquo Those keen to learn more
about the Japanese culture can take a
private behind-the-scenes tour of the
Yamamoto Noh Theater built in 1921
Planners can have the option of having
performers hold coaching sessions
for delegates on the actual performing
stage The art form has been recognised
as a Japanese intangible heritage
in 2006
End the program in Kyoto with some of
the cityrsquos best retail shopping before
bringing delegates to Kyoto for more
cultural elements
The Astor Ballroom of The St Regis Osaka The Library Suite Meeting Room
ldquoAt both The St Regis Osaka and
Suiran The Luxury Collection
Kyoto we believe in assisting our
clients in curating memorable and
experiences that are unique to our
brands The Luxury Collection is
about travellers collecting local
and authentic experiences Let our
hotels be your guiderdquo
FAY-LINN YEOHBrand Director
The St Regis and The Luxury Collection Food amp
Beverage Marketing Asia Pacific
Starwood Hotels amp Resorts Worldwide Inc
23JUNE-JULY 2015
22-33 Luxury Issueindd 23 24515 1137 am
24JUNE-JULY 2015
Suiran a Luxury Collection Hotel Kyoto
HISTORIC KYOTOThere are many forms of relaxation and recovery in the world of luxurious experiences Some prefer retail therapy while others opt for a digital detox by staying in a luxury hotel or resort Embracing and experiencing the traditional Japanese culture and historic sites may reap benefits beyond soul searching Its cultural myths and spiritual integrity continue to distract global visitors from their day-to-day worries a true time out in Kyoto whilst stepping back in time
A 13-minute bullet train ride takes you from the buzzing city centre of Osaka to historic Kyoto the former capital of Japan for 1200 years According to the Kyoto Convention Bureau the ancient city is the cultural heart of Japan It has 17 UNESCO World Heritage Sites on a cityscape dominated by 2000 temples and shrines
SUIRAN A BRAND NEW BREATHING SPACE On the vibrant side of the Hozu River resides the brand new Suiran a Luxury Hotel Collection Kyoto As the first luxury collection hotel in Japan this hotel is perfect for exclusive management retreats or complete hotel book-outs Upon entering the main gates of the 39-room hotel a purposefully-laid footpath leads you on a tranquil trek through a Saryo Hassui cafeacute overlooking the river and misty Arashiyama hills and the hotelrsquos enchanting garden before bringing you to the hotel reception
Off the main reception desk is a 100-sq m Akane function room perfect for intimate welcome dinners of up to 48 guests Enjoy an authentic Geisha performance one of Japanrsquos indigenous wonders Unfulfilled meeting agendas or higher-level business planning can be carried out
in the unobtrusive meeting room or in the smaller 18-sq m Shogetsu room a less formal traditional Japanese setting that comes with its own bathroom and outdoor garden
The luxurious and spacious guest rooms were designed with traditional motifs such as the culturally significant cherry blossom hues in spring and the lush verdure in summer The carpet is a reflection of moonlight ripples on the Hozu River The superior rooms on the upper levels offer views overlooking the hotelrsquos foregrounds and its peaceful mountain and river surrounds whilst the ground floor Yuzunoha deluxe terraces consist of outdoor air baths (onsen) complete with retractable private screen doors for a soak under the healing sun
RECOVERY THROUGH THE ARASHIYAMA CULTURAL HUB The hotelrsquos concierge can assist in designing a customised menu in the hotelrsquos Kyo-Suiran restaurant (a restored building from its 1899 version) or an indigenous exploration of the Arashiyama village located near the hotel Engage the strength of the young and energetic team of ldquoJinrikishardquo which are beautifully-
24JUNE-JULY 2015
Sight-seeing on Jinrikisha
A dish from Kyo-Suiran Restaurant Authentic Geisha performance in Akane function room
22-33 Luxury Issueindd 24 24515 1137 am
25JUNE-JULY 2015
designed small two-wheeled rickshaws and embark on a tour of famous Kyoto landmarks surrounding the hotel Cross the Togetsu (crossing moon) Bridge and visit the Tenryu-ji Zen Temple established in 1339 by shogun Ashikaga Takauji in memory of Emperor Go-Daigo Existing buildings were restored to their closest originals after having gone through eight fires centred by a Zen garden displaying the balance of Yin (rocks) and Yang (water)
The hotel can work with the temple to organise activities such as meditation and hand-copying of sutras This is certainly a place to recharge and restore inner harmony after a productive conference in Osaka Equally wondrous is a Jinrikisha ride around the Arashiyama Bamboo Grove which is a popular site for photography The fresh air along with the staggering height and intense green hues of the bamboo makes one feel that all troubles will eventually come to an end
EXPLORING FURTHERVenture further into other parts of Kyoto Check out the must-see Fushimi Inari Taisha a Shinto shrine dedicated to the gods of rice and sake famous for its two-hour hiking path through the Senbon Torii shrine gates outlined by red overarching frames and fox
sculptures holding a key in the mouths for the rice granary
Head over to Gion district and let your imagination go back in time as your stroll through the alleys of old tea houses some of which are now converted into stylish restaurants and retail shops like Leica As Gion is known as the geisha district it is not uncommon to see Geiko (professional geisha) and Maiko (apprentice) throughout the day There is a large variety of retail shops selling Japanese incense tea and arts and crafts such as ldquokanzashirdquo an ornamental hairpin Rest your feet while indulging in an epicurean experience at the Shimogamo Saryo restaurant set in a
traditional Japanese house since 1856 Post-dinner head for some Japanese sake tasting at Machiya in Gion
BEFORE FAREWELLBid farewell to Kyoto on a high note by planning a series of cultural team-building activities with the Suiran hotelrsquos concierge Team members can embark on a traditional Kyoto sweet-making (Kyo-Gashi) activity conducted by 260-year-old family business Tawaraya Yoshitomi or try Ikebana the age-old Japanese art of flower arrangements End the team-building activities with a traditional tea ceremony and learn how to receive and appreciate a cup of tea in the hotel garden
Team bonding is a crucial component of incentive trips Asians culturally bond over meals Consider organising nightly supper sessions of Japanese Ramen where delegates get to try and compare ramen from different ramen shops Or drive a ldquobest ramen eatingrdquo photo competition through social media channels
RAMEN BONDING
Arashiyama Bamboo Grove
Traditional tea ceremony
25JUNE-JULY 2015
Kyo-Gashi making Sake tasting
Superior King Room at Suiran
22-33 Luxury Issueindd 25 24515 1138 am
26JUNE-JULY 2015
Do you believe there are moments when we can feel the physical halt of time Moments where the rush of everyday life and work commitments take a backseat giving in entirely to a view or feeling so mesmerising it overwhelms you Moments where personal problems cease to matter albeit for a brief moment for the magnitude of your problems feels insignificant in comparison
For me it took standing at the West end of Angkor in Siem Reap and taking in the view of Angkor Wat in its full glory A sharp intake of breath as I marvelled at the workmanship of the intricate Khmer architectural carvings on the walls and pillars constructed in a century that did not have the tools and technology we have today Like all tourists in Siem Reap visiting Angkor Wat was one of the first things on the list Leak the helpful guide assigned by DMC Asia Expeditions explained that Angkor Wat is only one of the many religious monuments in the Angkor area a huge archaeological park that spans 400 square kilometres It comprises a hefty number of remains of the different capitals of the Khmer Empire from the ninth to the 15th century Once a Hindu and later a
Buddhist temple Angkor Wat was built in the 12th century and remains as the only religious centre in the area
After emerging from an extensive brand transformation from micenet ASIA to Biz Events Asia that left us excited satisfied but mentally drained I jumped at the opportunity of visiting Siem Reap in Cambodia a place I knew close to nothing about Siem Reap may be an emerging destination but it is already filled with tourists due to its rich line of historic and religious artefacts The best jobs locals can have in Siem Reap are the ones directly fuelled by tourism ndash as tour guides and in hospitality The high proficiency of the English language spoken everywhere is also a true sign of a thriving tourist destination in Southeast Asia
TheLuxuryIssue
THE LUXURY OF TIME
RETRIEVE LOST TIME AND ALLOW FOR TRUE INCENTIVE CONNECTIONS
THROUGH THE HISTORICAL BEAUTY OF SIEM REAP
WORDS KRISTIE THONG
Ta Prohm
26JUNE-JULY 2015
22-33 Luxury Issueindd 26 24515 1138 am
27JUNE-JULY 2015
27
LE MERIDIEN ANGKOR Despite the lack of existing MICE
infrastructure Siem Reap remains a
viable option for meetings and incentive
programs with its can-do attitude
These are the sentiments of Dennis
Kam director of sales and marketing
at Le Meridien Angkor He shares that
the hotel hosts up to four international
corporate groups a month of which
most come from Singapore China and
Thailand Besides the 200-guest Tara
Ballroom the hotel has an impressive
and well-landscaped garden that works
well for al fresco cocktail parties and
gala dinners of over 1000 guests The
lobby can also be easily taken over and
transformed to the requirements of
the event organiser A popular choice
is having a dinner hosted at a temple
where the hotel has hosted smaller
groups of under 100 guests at the
Kraven temple complete with stunning
lights and warrior dancers
ASIA EXPEDITIONSIn an exotic destination like Siem
Reap it takes a trustable destination
management company to ensure
everything goes according to plan I had
a guide who would go the extra mile to
accommodate any last-minute changes
and knew exactly where to take me
when I asked for something out of the
norm or local Apart from Cambodia
Asia Expeditions has a presence in
Myanmar Laos and Vietnam
SHINTA MANI FOUNDATIONSiem Reap is an ideal destination for
corporate groups looking for a cultural
incentive experience with a strong
CSR element Hiring the local Phare
Circus troupe for an event allows
groups to tick off their CSR KPIs Many
hotels also work with non-government
organisations that help support the local
community ndash be it through education
training or employment The Shinta
Mani Foundation is a registered local
NGO that focuses on three core areas
education small business start-ups and
health care On top of donations USD 5
from a nightrsquos room rate at the luxury
boutique Shinta Mani Club or Resort is
donated directly to the foundation
AN INCENTIVE OUT OF SIEM REAP
The same feeling of time stopping was
experienced through the hours spent
exploring sites such as Bayon Temple
and the ruins of Ta Prohm ndash a temple
made famous by Angelina Jolie in Tomb
Raider We also headed up to the Kulen
Mountain which is not just a popular
tourist site but where many locals visit
during the weekends to relax or swim
under the waterfall
In a beautiful destination like Siem
Reap we are naturally inclined to
switch off making connecting with
onersquos self possible It is where the 24
hours in a day pass seemingly slower
as though the seconds match the pace
of a calmer beating heart Without the
usual modern worries it also motivates
incentive delegates to truly connect
with each other making incentive
programs worth every penny spent
View of Angkor Thom Temple Angkor Wat
Banquet dinner at Kravan Temple
27JUNE-JULY 2015
22-33 Luxury Issueindd 27 24515 1138 am
28JUNE-JULY 2015
Depending on perspectives luxury
can mean catering to an upmarket
audience or simply having the luxury of
space and time and a chance to take a
breather and relax We learnt recently
that Singapore-based Saakalya Travel
is unique in the way that it provides
these luxurious simplicities to busy
professionals away from the bustling
and sometimes chaotic cities to some
of the most beautiful and culturally-rich
destinations in Southeast Asia
The duration of the trips is kept short
and hosted during the weekends so that
they do not eat into the limited time of
busy professionals but yet sufficient
in providing a deeply refreshing and
rejuvenating experience Luxury is what
enriches us be it physically mentally
or spiritually Its value can be found in something true and pure whether that
is attributing significance to the time
and dedication spent on hand-crafting
deacutecor as with the Saakalya Collection
or indulging in beautiful open spaces
of scenery The concept of luxury is a
wholly personal perception
Travel experiences at Saakalya are
centred on somewhere new and
something different Bali is the current
destination that Saakalya explores
with access to a richer variety of
areas and opportunities built on the
connections of Saakalyarsquos managing
director Alexandra Schmutterer
Locations are curated through the
knowledge of locals working alongside
Saakalya to embrace the concept of
TheLuxuryIssue
INTERPRETATIONS OF LUXURY TRAVEL
NOT ALL THAT GLITTERS IS GOLD IN LUXURY
TRAVEL SOMETIMES ITrsquoS JUST A BREAK FROM ALL
THE DEADLINES YOU MAY OR MAY NOT HAVE MET
AND THE LUXURIES OF BEING ABLE TO ENRICH
THE BODY MIND AND SOUL IN TRAVELWORDS GINA SIN
holistic travel Each trip only allows
for up to a maximum of 12 people
in order to maintain an exclusive
and personal experience The
variety of experiences planned
around tranquil surroundings has
been designed to encourage new
passions such as arts cooking wine
tasting (you may be surprised Bali
does have a winery) or yoga taught by
world renowned instructors Guests
will also stay in personal villas in a
luxurious resort maintaining the
feeling of exclusivity and privacy
In pursuit of more exclusive and
unconventional destinations works
are also currently underway to
create such experiences in Thailand
22-33 Luxury Issueindd 28 24515 1138 am
My Magnifique VoyageMy Magnifique VoyageMy Magnifique VoyageMy Magnifique VoyageMy Magnifique VoyageMy Magnifique Voyage
Grand Ballroom
Th e Grand Gamelan
Luxury Pool AccessLuxury Pool Access
SETTING THE STAGE FOR INSPIREDMEETINGStrade AT SOFITEL BALI NUSA DUA BEACH RESORT IS AN INNOVATIVE SET OF VENUE CHOICES THESE COMPRISE 12 FUNCTION ROOMS INCLUDING 2 BALLROOMS ALL OF WHICH ARE WELL-EQUIPPED AND FEATURE NAMES THAT INVOKE DEEP BALINESE MEANINGS AND ENDLESS INSPIRATION YOUR PERSONAL INSPIREDMEETINGStrade PLANNER WILL HELP YOU CREATE A TRULY UNIQUE OCCASION DISCOVER ALL OUR MAGNIFIQUE ADDRESSES IN OVER 40 COUNTRIES ON wwwsofitelcom
DISCOVER OUR MAGNIFIQUE ADDRESS IN BALI
My Magnifique VoyageMy Magnifique VoyageMy Magnifique VoyageMy Magnifique VoyageMy Magnifique VoyageMy Magnifique Voyage
SOFITEL BALI NUSA DUA BEACH RESORT
MAGNIFIQUE EVENTS
TAILOR-MADE MEETINGS IN A STUNNING BEACHFRONT SETTING
KAWASAN PARIWISATA BTDC LOT N5 NUSA DUA
BALI 80363 INDONESIA - TEL (+62) 361 849 2888
H9078SOFITELCOM
JOIN OUR GLOBAL LOYALTY PROGRAMAT ACCORHOTELSCOM
29 Sofitel Bali ADindd 29 16515 652 pm
30JUNE-JULY 2015
LUXURY AT SEATHE GOLDEN AGE
OF SAIL STEALS THE LIMELIGHT AT A RECENT
OFFICIAL MEDIA LAUNCH OF ROYAL ALBATROSS IN
SINGAPORE
WORDS GINA SIN
Some have always seen the appeal of having events held near water whether
it is an outdoor poolside cocktail event or a networking party on a dockside yacht
against the sunset Royal Albatross originally built in 2001 and later acquired
by Tall Ship Adventures Pte Ltd is the latest attention grabber for business
events in Singapore
Once a traditional sail training ship Royal Albatross exudes sheer luxury with its hard-carved wooden interiors sturdy
aluminium masts 22 majestic sails and 60000 LED lights customisable to 512 colours It can accommodate just shy
of 150 guests for day sailing or over 200 guests berthed
The media launch perfectly encapsulated the experience of being on the ship We went on a tour of its 185-square metre
upper deck Grand Salon and five ensuite cabins and enjoyed cocktails and canapes
specially prepared by Clubvivre We watched its crew climb the shiprsquos masts
in preparation for a ride out to Lazarus Island where fire-eaters gave us a warm
welcome and a delicious satay (barbequed meat on sticks) buffet awaited us We
headed back to reality eventually but not before everyone was handed flutes of
bubbly to end the beautiful night
Delve into Thailandrsquos spiritual culture at the Erawan Shrine located in the heart of Bangkokrsquos Ratchaprasong precinct on Ratchadamri Road Proceed with a stop at Grand Hyatt Erawan Bangkok a renowned luxury hotel located just next to the shrine
Despite a lobby constantly abuzz with activity it induces a calming effect on arrival as the fragrant air-conditioned setting cools you down The newly-refurbished guest rooms showcase residential-styled amenities making delegates feel right at home ndash perfect for residential conferences and events The hotel offers event planners an incentive to a rejuvenating experience at the tranquil isawan Residential Spa amp Club
While ldquooptionsrdquo is a key component with creative event buyers the hotel offers a high-end board room a grand ballroom with an eight-
metre-high ceiling as well as The Campus event space which continues to draw hot demand since its launch in 2009 A Singapore-based corporate event specialist feels The Campus ldquoprovides a fun environment that inspires creativityrdquo where delegates can relax and be themselves contributing to ldquobetter communications at an eventrdquo Due to its unique setting The Campus has also started to attract banquets and weddings
With the rise of smaller-sized events and incentive groups ldquothe residencerdquo offers a New Yorker-designed executive residential-styled setting Whether itrsquos pre-event drinks in Apartment 305rsquoS own Gallery or breakout creative sessions in any of the other four luxurious event rooms ldquothe residencerdquo provides a unique environment for planners with the objective to strengthen team spirit and enhance relationships
TheLuxuryIssue
LUXURY IN THE HEART OF BANGKOKEXPERIENCE THE LUXURIOUS FEELING OF SPIRITUALITY COMBINED WITH A HOTEL THAT KNOWS EXACTLY WHAT EVENT PLANNERS NEED
WORDS EL KWANG
The Campus
Royal Albatross
22-33 Luxury Issueindd 30 24515 1138 am
31JUNE-JULY 2015
TheLuxuryIssue
Major hotel chains and their rapid growth in the Asia Pacific region have always gotten most of the attention in business events The rise of independent hotels however has been evident in recent years as the category gains more prominence A Biz Events Asia survey conducted in May revealed that the majority of respondents (95 percent) are interested in independent hotels due to their unique product offering
ldquoTravellers today are looking for authentic and memorable experiences where travel is aspirational and luxury is defined by personal life and style preference at any given time in your liferdquo says Josephine Lim managing director of South East Asia for Preferred Hotels amp Resorts
ldquoIndependent hotels are often borne from entrepreneurial hotel owners with a passion for the art of hospitality They deliver the authenticity of a destination ndash featuring the unique characteristics of specific cultures within their own brand of hospitality that allows discerning travellers to lsquolive like the localsrsquordquo she adds
Also playing a significant role in the rising trend is a growing demographic of high-earning millennials with sizeable disposable incomes looking for exclusivity in cooler trendier and off-beat experiences
ldquoIndependent hotels pay a lot of attention to detail and design aesthetics Though some of them may be smaller the experience is often different and more magical I tend to stay in such hotels if I want a different experience they tend to feel more luxuriousrdquo says Jeanne Hong a 35-year-old finance professional who is also the
THE LUXURY OF AUTONOMY
INDEPENDENT HOTELS OFFER OFFBEAT OR EDGY LUXURY
EXPERIENCES BUT HAVE THEY GAINED THE TRUST OF EVENT
PLANNERSWORDS KRISTIE THONG
The Dhara Dhevi Chiang Mai
31JUNE-JULY 2015
22-33 Luxury Issueindd 31 24515 1138 am
32JUNE-JULY 2015
co-owner of The Snack Guru an online store selling healthy gluten-free snacks
Putting independent hotels within a single alliance has long been industry practice and there are many benefits to doing so An independent hotel under a company like Small Luxury Hotels of the World or Preferred Hotels amp Resorts can save costs by easily tapping into the hotel companyrsquos global distribution channels gain awareness through joint marketing efforts or build continued satisfaction with the companyrsquos loyalty program While individual properties may be overlooked when pitching for corporate business joining a hotel company offers them tender opportunities with multi-national corporations
These independent hotel companies have been gaining traction Worldhotels welcomed seven new members in the first quarter of 2015 adding to its portfolio of nearly 500 properties worldwide Small Luxury Hotels of the World has announced at least eight member hotels and resorts of which several will be opening throughout the year Meanwhile Preferred Hotels amp Resorts introduced six new properties ideal for the business events market that will be scheduled to launch by the end of 2015
A CHAIN GOES FREEIn early 2015 Starwood Hotels amp Resorts announced the launch of its 10th brand that now falls within its extensive portfolio Tribute Portfolio promises owners Starwood Preferred Guest (SPG) members and guests
the ability to ldquostay independentrdquo with a selection of independent upscale hotels in high-demand destinations While falling under the new brand name the independent hotels within the portfolio will maintain their own unique identities and continue to promise boutique service
Adam Aron chief executive officer of Starwood adds that the mission of the new brand is to ldquobring great hotels in great destinations to loyal SPG members who make up more than half of all Starwood staysrdquo As with Starwoodrsquos other nine brands SPG members will be able to earn and redeem Starpoints at Tribute Portfolio hotels and enjoy in-hotel elite tier benefits such as upgrades welcome amenities late check-out and more
NUMBERS FROM THE SURVEY
LEADING HOTELS OF THE WORLD SMALL LUXURY HOTELS OF THE WORLD
95list something new and unique product offering as reasons why they will go for an independent hotel
35 will take into consideration loyalty programs when considering the use of an independent hotel
Event planners have stayed with a member hotel in these hotel companies at least once
ITrsquoS ABOUT THE SERVICEThis recent development from Starwood may put independent hotel companies on alert in particular due to Starwoodrsquos strong and global branding as well as its loyalty program While many independent hotel companies offer some form of loyalty program most are only beginning to find a footing with loyalty programs specifically for event planners Elaine Macy senior vice president group sales for Preferred Hotels amp Resorts revealed that a meeting planner loyalty program is currently undergoing a Beta testing in North America under iPrefer the companyrsquos point-based guest loyalty program It was introduced in early 2015 to offer planners points for actualised revenue from rooms booked
Royal Palm South Beach Miami Starwoodrsquos first Tribute Portfolio feature hotel
22-33 Luxury Issueindd 32 24515 1138 am
International Starfor Leadership
in Quality Award 2013Gold Category
Certificate of Excellence2014 WINNER
One World Hotel
Find us on
first avenue bandar utama city centre 47800 petaling jaya selangor malaysia toll free domestic 1300 88 7888 toll free international 1800 88 7888tel 603 7681 1111 fax 603 7681 1188 email enquiryoneworldhotelcommy website wwwoneworldhotelcommy
Half Day Meeting Package from RM218 per person per day
Full Day Meeting Package from RM228 per person per day
2015 Meeting Packages
Meeting faci l i t ies recognised by the world
At the 5-star One World Hotel you can expect ample space luxuriously appointed with spectacular chandeliers and state-of-the-art facilities including simultaneous interpretation system live feed facility and mood lighting with variable colour setting and free Wi-Fi However what makes corporate functions here extra special is the opportunity to put fun back into functions
Anythingrsquos possible in One World To add some excitement to your next event speak to our Conventions and Events team today at 03-7712 2289 or email cneoneworldhotelcommy
Prices are in Ringgit Malaysia and inclusive of 10 service charge and 6 goods and services tax
ldquoTravellers today are looking for authentic and memorable experiences where travel is aspirational and luxury is defined by personal life and style preference at any given time in your liferdquo
JOSEPHINE LIMManaging Director of South East AsiaPreferred Hotels amp Resorts
at member hotels and already has more than 550 planners enrolled
Perceptions of service standards and event delivery also differ According to survey findings perceptions are pretty much split down the middle when it comes to concerns over an independent hotelrsquos brand standards in event delivery
While some believe the use of an independent hotel for an event may ldquonot be able to benefit from the established international image of hotelsrdquo others feel they offer a less mainstream and more intimate touch while not compromising on service standards Many will take to leisure-focused research through sources like TripAdvisor or rely on word-of-mouth to gauge standards of an independent hotelrsquos ability to host events Some however feel that the overall experience is dependent on the staff and service standards and do not take into account the hotel status
22-33 Luxury Issueindd 33 24515 1138 am
34 Luxperience ADindd 34 13515 841 pm
35 Pullman Bangkok King Power ADindd 35 19515 758 pm
36JUNE-JULY 2015
TalentAndMentor
There is no argument ndash talent is one of the most common and hottest buzz words in business events and hospitality While many companies experience what appears to be a talent crunch in Asia one professional who has spent years in talent assessment and human capital strategies suggests the ldquoright fitrdquo might be the bigger issue
Thomas Wai director for Asia Pacific at Talent Plus Inc says the challenge of identifying engaging and retaining talent differs for a region as large and diverse as Asia Pacific With his work bringing him to over 30 cities in China including the third and fourth tier cities Wai has met ldquogreat people who are driven honest and hardworkingrdquo and seen career fairs in Shanghai filled with tens of thousands of candidates expressing genuine interest Identifying talent is likely to be an issue here according to Wai and the question companies should be asking is if there is a structured and effective interview system in place to identify the right talent
For mature cities such as Singapore and Hong Kong talent retention is at play
ldquoUnfortunately many organisations do not pay sufficient attention in re-hiring their people They pay little focus in developing their potential They focus on peoplersquos weaknesses rather than setting them up for success As a result talented people leave the organisation and recruiters assume that they cannot find people to join themrdquo Wai says
ITrsquoS NOT ABOUT THE MONEYThere is a misconception that salary compensation and benefits are the most crucial investments in employment or talent retention While they used to be the key elements to attracting and retaining talent evolving socio-economic factors along with a thirst for information and constant change brought on by the Internet age have shifted mindsets of working professionals Wai calls monetary benefits ldquosatisfiersrdquo but not motivators
ldquoThe key motivators to truly engage and help us to getting and retaining our performers are recognition one-on-one time mentoring setting them up for success paying attention to them listening to their physical and emotional needs helping them to become significant and allowing them the freedom to be the very bestrdquo he says
We are well aware that a sustainable work force be it in the West or Asia Pacific starts from the top And it may be the hardest but most rewarding step Top leadership will first need to show commitment in building a talent-based culture and demonstrate that they care about their people
ldquoThen you need to understand the DNA of your top performers decode and understand what makes your successful people successful Use these DNAcharacteristicstraits to create an interview as part of your selection consideration when you are considering new candidates or promoting from withinrdquo Wai says
THE LUXURY OF TALENT
SCRAP THE IDEA OF A TALENT CRUNCH WE HAVE THE TALENT IN ASIA BUT DO WE KNOW HOW TO
GET THE RIGHT HIREWORDS KRISTIE THONG
36JUNE-JULY 2015
It is useful to evaluate his potential so as to help him with his blind spots while putting focus on his strengths
On top of constant and open communication Wai recommends ldquostay interviewsrdquo These interviews recognise the achievements of employees and identify subsequent steps for growth
ldquoThis way you would have a better chance of creating a sustainable work force for the future state of your organisationrdquo Wai adds
SUCCESS SHOWSA sustainable workforce translates to a successful business Wai cites the example of the Capella Hotel Group where its property in Singapore continues to enjoy one of the highest occupancy rates since its opening six years ago When the group took over the Ritz-Carlton property in Bali it enjoyed the ldquobest year ever after 17 years in businessrdquo Founder Horst Schulze was quoted in an interview saying itrsquos all about the right hire
ldquoWhat a customer wants is no defects timeliness and caring service How do I know my front office manager is taking great care of my guests I can ensure this by selecting the right talent Somebody that has it in themrdquo
The effect flows through every aspect of the business
ldquoYou could see the positive results from their high level of guest satisfaction guest retention employee satisfaction and ultimately financial rewards for the owner and investors as wellrdquo Wai says
36-37 Talent and Mentor Thomas Waiindd 36 24515 1140 am
37JUNE-JULY 2015
37
ldquo
ldquoThe key motivators to truly engage and help us to getting and retaining our performers are recognition one-on-one
time mentoring setting them up for success paying
attention to them listening to their physical and emotional
needs helping them to become significant and
allowing them the freedom to be the very best
THOMAS WAIDirector Asia Pacific
Talent Plus Inc
37JUNE-JULY 2015
szlig8QGHUVWDQGERWKWKHLUtalents and desires and their weaknesses and blind spots
szlig)RFXVRQWKHLUWDOHQWVDQGcreate platforms for them to exercise their strengths
szligHHSDQRSHQGRRUSROLFIRUyour teams to approach you with concerns suggestions and innovative ideas for growth
szligQGLYLGXDOODFNQRZOHGJHtheir hard work and achievements do it timely and sincerely
szlig5HPHPEHUWRWDNHWKHWLPHto understand why a team member would make the decision they made and why instead of rushing to judgement about a decision
KEEP THE MOTIVATION
36-37 Talent and Mentor Thomas Waiindd 37 24515 1140 am
38JUNE-JULY 2015
Knowledge
IT MAY SEEM OBVIOUS BUT THE STARTLING TRUTH REVEALS A GAP IN HOSPITALITY SALES TEAMS AND THEIR ABILITY TO FOLLOW UP
In this day and age of email SMS Twitter and Gchat personal contact is still the most important way to build relationships In a world of ever-increasing automation and impersonal service a hotel must distinguish itself from its competition Hospitality sales teams need to realise that product and price are very similar in todayrsquos market What will be the clientrsquos reason for awarding a piece of business The relationship with the customer and the loyalty built up over time Hospitality
38JUNE-JULY 2015
THE ART OF FOLLOWING UP
THE LUXURY OF KNOWLEDGE
WE OFFER INSIGHTS FROM TOP INDUSTRY PROFESSIONALS IN A SPECIAL
KNOWLEDGE SECTION GO DIGITAL WITH US BY ACCESSING FULL VERSIONS
OF THESE ARTICLES ONLINE
CHRISTINE GAMARRADirector of Operations Asia PacificLRA Worldwidechristinegamarralraworldwidecom
sales teams must be in the business of building relationships instead of taking orders
A prompt and personal follow-through with the client is the most effective technique to gain commitment Following up not only displays a sense of urgency for the business lead it gives the opportunity to advance the sales process towards a decision The timeliness of a follow-up is another factor that will communicate your reliability to the client A follow-up should not be later than 48 hours after the last communication with the client
An effective follow-upszligHVLQFHUHDQGFRQILGHQWszlig$VNRSHQHQGHGTXHVWLRQVWKDWLQYLWH
the client to elaborateszlig3UREHLQWRRXUFOLHQWOslashVUHVSRQVHVszlig2IIHUVRPHWKLQJRIYDOXHOtilde
for nothingszligHPRQVWUDWHWKDWRXXQGHUVWDQG
what the client is looking for
Read the full article online at bizeventsasiacomluxury-of-knowledge-follow-up
38-39 Luxury of Knowledge_KTindd 38 24515 1140 am
39JUNE-JULY 2015
WHAT SHOULD YOU LOOK OUT FOR BEFORE PENNING AN EVENT SPONSORSHIP AGREEMENT
Exclusivity ndash Most sponsorship agreements would provide some form of exclusivity This is to avoid competitors sponsoring the same event or to avoid association with a conflicting category Where category exclusivity is provided for its scope must be clearly defined Eg A soft drinks sponsor may agree to exclusivity for non-alcoholic drinks or insist on being the only beverage sponsor
Trademarks ndash The agreement should state the manner and form (colours font size proportion to surrounding text graphics etc) in which the sponsorrsquos trademark may be used Likewise the sponsor may wish to conduct its own advertising and the event organiser should also have control over the manner and form in which its trademarks and logos are used
Payment ndash Often involves a hybrid arrangement where a percentage of the fees is paid up front and the remaining being paid in accordance
WORDS EL KWANG
Duetto a technology and services company offering medium to large hotel groups and casinos a three-year old system that assists in implementing revenue strategy In an exclusive interview with Biz Events Asia Patrick Andres executive vice president Asia Pacific for Duetto explained that the program uses sophisticated algorithm to gather information from web shopping patterns competitor hotel pricing airline traffic special events and social ndash all to understand market behaviour The systems will ideally allow hotels to optimise price profitability by category It also provides hotels with visible real-time information to make necessary business decisions such as adjusting accommodation rates on their websites or in contract negotiations
It ultimately provides the opportunity for hotels to implement an ldquoopen pricingrdquo structure that will benefit the consumer in the name of rate parity yet allows hotels to sell at a more profitable rate Open pricing is an evolution from traditional revenue management Instead of closing out lower rate categories it allow hotels to shrink or increase price differentiation between the room categories This hopefully leads to more yieldable corporate rate tender agreements in Asia much like what the American market is experiencing Yielding corporate rate agreements allow hotels to market profitable rates during peak demand periods
Read the full article online at bizeventsasiacomluxury-of-knowledge-duetto
39JUNE-JULY 2015
JOIN THE PARTY
THE GAME CHANGER
with a performance-driven schedule Where productsservices are provided in lieu of sponsorship fees the manner of determining their value should be spelled out along with warranties as to their quality standard and merchantability also incorporated
Exit ndash Long-term agreements should have a termination clause allowing parties the opportunity to call it quits with and without cause anytime during the subsistence of the agreement Grounds for termination may include either party bringing the other into disrepute late payment of sponsorship fees and cancellation of the event
Read the full article online at bizeventsasiacomluxury-of-knowledge-sponsorship-agreements
VICKI HENGDirectorVicki Heng Law Corporationvickivickihengcom
ldquoDuettorsquos new strategies within their systems might allow hotels
to regain pricing power ldquo
PATRICK ANDRESExecutive Vice President Asia Pacific
Duetto
38-39 Luxury of Knowledge_KTindd 39 24515 1140 am
2 0 1 5m i c eMEETINGS INCENTIVES CONFERENCES EXHIBITIONS
10-11 September 2015Suntec Singapore convention amp exhibition centre
wwwmiceasiaexhibitioncom +852 3975 5710
miceaSia
100+ Exhibition booths
5000+ Visitors
500+ ConfErEnCE DElEgatEs
8 aCCrEDitED Workshops
2 frEE ConfErEnCEs
30+ prEsEntations
This prestigious Awards Evening will be judged by a panel of leading event organisers from throughout the Asia
3DFLAgraveFUHJLRQLQWRWDOWKHUHZLOOEHDZDUGVXSIRUJUDEVWRVROXWLRQSURYLGHUVYHQXHVDQGHYHQWRUJDQLVHUV7KLV
evening awards party will be after the exhibition on day one of the event and it will be a fantastic way to honour
the work of Asiarsquos Event Professionals and provide a great QHWZRUNLQJRSSRUWXQLW
This event brings together leading Event organisers Meeting Planners Corporate Buyers Venues Hotels Attractive Suppliers Event Technology Tourism Boards RYHUQPHQW0ampVSUHGRPLQDQWOIURPWKURXJKRXWWKH$VLD3DFLAgraveFUHJLRQ
For more information about MICE 2015 and Awards Ceremony please email miceoliverkinrosscoukFor exhibition ticket registration please visit wwwetouchescommiceasia2015
40 Mice Asia Pacific ADindd 40 16515 653 pm
amp210DJDGB)$SGI$0
41 Sentosa Golf Clubindd 41 14515 838 pm
42JUNE-JULY 2015
WWHY SINGAPORE CONTINUES TO STACK UP
AS A PLACE FOR BUSINESS AND MEMORABLE
EXPERIENCES
SINGAPOREDelveInt
o
WORDS EL KWANG | KRISTIE THONG | GINA SIN
42JUNE-JULY 2015
42-44 Delve Into Singaporeindd 42 24515 1142 am
43JUNE-JULY 2015
e worked really hard to ensure that our attendees
feel like they are getting a luxury experience
where wersquove thought of and arranged everything
You really have to think of everythingW ldquo
HIGH-ACHIEVING QUALIFIERS OF US-BASED HEALTHCARE MARKETING CONGLOMERATE
FOREVER LIVING PRODUCTS WERE TREATED TO A TIME OF THEIR LIVES IN SINGAPORE
WORDS KRISTIE THONG
Soundproofed walls of the Sands Ballroom of Sands Expo amp Convention Centre Marina Bay Sands in Singapore could barely contain the pulsating excitement of the crowd Upbeat triumphant contemporary music and exuberant cheers could be faintly heard from the floor right below it Walking into the ballroom as an observer was an experience in itself illuminating hues of pink blue and purple danced along to the beat of the music in sync with cheers and dancing amid the crowd the dazzling lights fell against the unique clusters of crystal-like structures high on the ceiling resembling thousands of balloons just about to fall
This amazing sight was Forever Living Products Global Rally held in Singapore on April 19-27 2015 Forever Living
THE LUXURY OF HEALTH
Products a multi-level marketing company that sells aloe vera-based drinks and bee-derived cosmetics nutritional supplements and personal care products hosts an annual Global Rally to celebrate the success of its representatives also known as Forever Business Owners (FBOs) and award them hard-earned Chairmanrsquos Bonus cheques It is a time where the company shares new directions launch new products and provide training and inspiration
ldquoOur business model works in such a way that in order for our FBOs to be successful they must first help others reach their goals This ensures an environment of passion and compassion where people can aspire to be what they want to be and are given
the tools to change their lives for the betterrdquo says Ashley Hower director of marketing at Forever Living Products
ldquoBy having leaders and qualifiers hearing and sharing their stories and tips for success they are inspired to set goals and reach for their dreams The entire event is very celebratory and empowering ndash it feels like a big family reunionrdquo she adds
Each Global Rally sees over 7000 FBOs coming from 106 countries and runs on an extensive itinerary comprising training sessions lots of entertainment and unique experiences Having previously hosted the rally in Hawaii and London and heading to Johannesburg in 2016 2015 was the year for Singapore and for Asia
ldquoWe are always looking for new and exciting destinations to take our FBOs We want to make our Global Rally lsquoan experience like no otherrsquo and know that it begins with the destination selectionrdquo
While the country naturally holds up as an attractive tourist destination Hower shares that Singapore was also chosen in part due to its history that parallels Forever Livingrsquos brand values Drawing similarities to Singaporersquos founding father Lee Kuan Yew and his passion to create a safe and prosperous society for its citizens Forever Living Productsrsquo CEO Rex Maughan thrives on a similar belief of helping people from all over the world look better feel better and achieve their dreams
ldquo
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44JUNE-JULY 2015
Putting an incentive program of such scale is no easy feat Forever Living worked closely with Pacific World to ensure seamless logistics for travel meal planning and activities
ldquoWe worked really hard to ensure that our attendees feel like they are getting a luxury experience where wersquove thought of and arranged everything You really have to think of everything ndash how the attendees will feel when they arrive at the airport what their first impression of the hotel is the convenience of getting around what activities they enjoyrdquo Hower says
Some of Singaporersquos local culture and experiences were brought into the program this year Qualifiers were brought to Sentosa Island for a fun-filled day culminating in a beach party feast and entertainment Top
qualifiers were treated to a special dinner at Gardens by the Bay followed by drinks and desserts at Ku De Ta ndash arguably Singaporersquos hottest night spot on top of Marina Bay Sands Throughout the program there was cultural entertainment infusing Chinese and Indian influences and many opportunities for FBOs to try the local cuisine
ldquoSingapore was a fantastic incentive travel destination The melding of the cultural history with the modern Marina Bay Sands gave our Forever Business Owners a luxury destination and a cultural experience they couldnrsquot have found anywhere else Singapore was clean safe and easy to get around Our Forever Business Owners enjoyed visiting Sentosa sampling local cuisine and exploring everything Singapore had to offerldquo Hower says
ingapore was a fantastic incentive travel destination The melding of the cultural history with the modern Marina Bay Sands gave our Forever Business Owners a luxury destination and a cultural experience they couldnrsquot have found anywhere else Singapore was clean safe and easy to get around Our Forever Business Owners enjoyed visiting Sentosa sampling local cuisine and exploring everything Singapore had to offer
ldquoldquoS
Team Japan Endless entertainment
ASHLEY HOWERDirector of MarketingForever Living Products
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46JUNE-JULY 2015
30 MINUTES WITH ALOYSIUS ARLANDO CEO OF SINGEX HOLDINGS PTE LTD GAVE BIZ EVENTS ASIA A LOOK INTO HIS VISION OF A SUSTAINABLE CONFEX BUSINESS MODELWORDS EL KWANG
With a vision to be the leader in the APAC business events industry Aloysius Arlando has no intention to rest on his laurels Since his appointment SingEx has invested a few million dollars in doubling staff strength and conducting robust research in curating events like the Internet of Things Asia which saw more than financial gains for the organisation and its customers The motivation to establish a more sustainable business model and the appreciation of the event subject matter saw the implementation of a two-prong approach in venue management and creating new industry-relevant business events that do not conflict with existing ones
ldquoWhether it is the eventrsquos return on investment or objective companies are looking for good return and value derived from matching buyers and
CREATIVITY TAKES BUSINESS CENTRE STAGE
DelveInto
THE GROWTH OF INTERNET OF THINGS (IOT) ASIAIOT ASIArsquoS GROWTH IN 2015NUMBERS FROM IOT ASIArsquoS INAUGURAL EDITION IN 2014
44 sponsors and exhibitors representing 13 countries10 increase 2100 trade visitors and conference delegates 288 growth
41sponsors and exhibitors representing
11 countries
A total of
1630trade visitors and conference delegates
58 speakers representing 15
countries presented at the conference
85 speakers from 16 countries presented at the
conference (almost double the of speakers)
4648 Delve Into Singapore SingExindd 46 24515 1143 am
When you choose the Fairmont Singapore and Swissocirctel The Stamford you gain access to more than 70000 square feet of state-of-the-art and multi-functional conference and meeting space at the Raffles City Convention Centre Strategically located at the heart of Singaporersquos business district just 20 minutes away from the airport enjoy unparalleled convenience and accessibility Our team of outstanding conference concierges offers support every step of the way and helps ensure that your meeting or event is a rousing success each time
For reservations please call +65 6431 5534 email salessingaporefairmontcom or visit wwwfairmontcomsingapore
THE CHOICE FOR MEETINGS
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48JUNE-JULY 2015
sellers as a business solutionrdquo said Arlando
The process of creating events ndash whether it is based on a national agenda like Singaporersquos wish towards hosting more healthcare events or opportunities identified through research on key industries to drive tomorrowrsquos growth ndash could take six to nine months
Arlando explained that each curated event should have a lifespan of five to 15 years It must meet the evolving needs of the industry and marketplace while flexible enough to allow the event agenda to morph with the changes in technology or other trends One perfect example is the way traditional exhibitions have morphed into CONFEX (conference-exhibition) multi-faceted platforms to drive engagement through meaningful content shared at conference sessions and business connections and exchanges on the exhibition floor
hether it is the eventrsquos return on investment or objective companies are looking for good return and
value derived from matching buyers and sellers as a business solutionrdquo
ldquoldquo
ALOYSIUS ARLANDOCEOSingEx Holdings Pte Ltd
W Throughout the interview the humble and pensive leader used the collective ldquowerdquo more often than ldquoIrdquo in his sentences When it comes to leadership and talent discussions Arlando expressed his passion for meeting people from all walks of life He ensures his team is a good mix of background and professional attributes His team is important to him
ldquoWe respect our teamrsquos personal moments of needs whether it is new working mothers or one who becomes a carer for the family As human beings if we can take care of our family needs we have won half a battle (in life)rdquo
Arlando keeps his team engaged through no-strings-attached coaching and transparent communication With a big smile and coy laughter Arlando defined the importance of transparency by saying that he graciously obliged when his team asked him to smile more frequently
EVENTS CREATED BY SINGEX
$$$ CONVERSION
KEY INDICATORS OF SUCCESSszlig Client feedback on successful connectionsszlig No of deals and business converted
szlig WasteMET Asia 2012 amp 2014szlig Last Mile Fulfilment Asia March 2015szlig RehabTech Asia March 2015szlig Internet of Things Asia 2014 amp April 2015szlig Radiology Asia May 2015szlig WasteMet China July 2015szlig Green UrbanscapeAsia 2013 amp November 2015
szlig RSA Conference Asia Pacific amp Japan 2013 2014 amp July 2015
szlig International Conference on Sustainable Development 2013
szlig ASEAN Business and Investment Summit 2014
NEW-TO-MARKET EVENTS
MANAGED EVENTS
617 BUSINESS CONNECTIONS made at the inaugural Last Mile
Fulfilment Asia 2015 in March 2015
403 SUCCESSFUL MEETINGS conducted at the exhibition floor
S$122 million worth of deals generated from inaugural Greenurbanscape Asia 2013
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49JUNE-JULY 2015
Quay Room
CITY ESCAPEA RECENT STAYCATION AT
PARK REGIS SINGAPORE SHOWS THE POSSIBILITY OF GIVING YOURSELF OR YOUR MOST DESERVING
EMPLOYEES A BREAK EVEN IN THE MOST BUSTLING
PLACES IN A CITYWORDS GINA SIN
Just a stonersquos throw from one of the most vibrant entertainment scenes along a historical riverside known as Clarke Quay the 202-room Park Regis Singapore would do well for business retreats
Surrounded by lush greenery Park Regis Singapore was first opened in 2010 and has recently completed a SGD3 million (USD22 million) facelift that saw the reception move from the ground floor to the third a new all-day dining FampB venue upgrades on bed items and a complete makeover of the lobby meeting room and rooftop bar
Stretch the lethargy away in the morning with a poolside yoga class where a refreshing waterfall cascades into the 25-metre-deep pool Then
refuel with a power-packed breakfast at Twenty3 Drink amp Dine with the wide variety from its buffet selection
Clarke Quay may be popular for its nightlife but there are also lots to explore such as the numerous hipster cafeacutes bars and restaurants within the vicinity Hotel guests get 10 percent off their bills of participating food and beverage outlets by presenting their room cards
Visit the Asian Civilisations Museum located close by or attempt the adrenalin-pumping G-Max Reverse Bungy along the riverside Choose to
Singapore River Cruise
dine in one of the restaurants or head back to the hotelrsquos Royal Pavilion for their signature Cantonese dishes such as the Royal Smoked Duck and the Wok-fried Mashed Fish Noodle with Lobster
Sign up for one of Park Regisrsquo cocktail classes as a team-building activity for up to 10 guests by June 2015 or conclude meetings with a sunset cruise disembarking from the quayside Watch as the sun sets and the neon lights of Boat Quay and Clarke come to life Spot landmarks and bridges such as the Raffles landing site the Merlion and the Cavenagh and Coleman bridges End the day with more cocktails at Revive the hotelrsquos rooftop bar that is not opened to public until the fourth quarter of 2015 It can be hired for intimate cocktail events of up to 50 guests with outsourced furniture
An incentive package featuring some of the activities mentioned above is available for corporate group bookings until the end of the year
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Hongkong
26 - 27 August | Grand Hyatt Hong Kong
50 ACTE ADindd 50 13515 823 pm
CMY
51 Pacific Worldc ADindd 51 13515 752 pm
Twice the percentage of Buyers than in 2013 expect to conduct business valued at over
1million
The 23rd ITampCMA and 18th CTW Asia-Pacific
29 Sep ndash 1 Oct 2015Bangkok Convention Centre at CentralWorld
Bangkok Thailand
Incorporating Luxury Travel
Exhibitors amp Sponsors Corporate Travel ManagersConference DelegatesMedia | Corporate Travel
Exhibitors | MICE amp Luxury TravelBuyers | MICE amp Luxury Travel | Association Professionals amp ExecutivesMedia | MICE amp Luxury Travel
wwwcorporatetravelworldcomapacwwwitcmacom
Look At What We Achieved In 2014
Over 2500 MICE and Corporate Travel professionals including association executives and luxury travel buyers from 55 international territories
84 of Exhibitors expect to receive orders within a year
40 of Buyers confirmed procurement on-site with Exhibitors
Host CountryOrganised By Supported By
gtURXP[ltTSXP
4]S^abX]VP]SBd__^acX]V0bb^RXPcX^]b
Industry PartnergtURXP[0Xa[X]T gtURXP[ET]dT lt^Q[XT0__Pac]Ta
ltTSXP0U[XPcTb
Very impressed with the overall organisation quality of buyers and
remarkable welcome reception euromic Belgium
Exhibitor | Christophe Verstraete Executive Director
Great avenue to obtain research information from diverse regions and
destinations Association of the Polish Media Poland
Media | Robert Pawelek Journalist
I got to renew or discuss contracts and build new relations Panorama-Medica Group Co Ltd Thailand Buyer | Katherina E Lempert-Dober Chairwoman
The discussion session was a good sharing session for all my peers Gemalto Singapore Corporate Travel Manager | Jean Bey Senior Buyer - Asia
52 ITampCMA BKK ADindd 52 13515 806 pm
53JUNE-JULY 2015
THERErsquoS NOTHING LIKEAUSTRALIA
Produced by Business amp Tourism Publishing Asia Pte Ltd and Business Events Australia wwwbusinesseventsaustraliacom wwwbizeventsasiacom
53-68 Australia Supplementindd 53 24515 400 pm
54JUNE-JULY 2015
UNLOCKINGAUSTRALIArsquoSNEWEST TREASURE
The Adelaide Convention Centre welcomes the world to its new state-of-the-art facilities designed with the event plannersrsquo future requirements in mind It is surrounded by premier entertainment sporting and medical precincts and set on the cityrsquos revitalised waterfront district
Find out more about our brand new building at adelaidecccomau
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55JUNE-JULY 2015
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56JUNE-JULY 2015
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60JUNE-JULY 2015
Discover a zoowithout fences
THERErsquoS NOTHING LIKE AUSTRALIA FOR YOUR NEXT BUSINESS EVENTPLAN NOW VISIT AUSTRALIACOMBUSINESSEVENTS
TAU0105_297x420_Zoo_V1indd 1 11052015 520 pm
53-68 Australia Supplementindd 60 24515 1145 am
61JUNE-JULY 2015
Discover a zoowithout fences
THERErsquoS NOTHING LIKE AUSTRALIA FOR YOUR NEXT BUSINESS EVENTPLAN NOW VISIT AUSTRALIACOMBUSINESSEVENTS
TAU0105_297x420_Zoo_V1indd 1 11052015 520 pm
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62JUNE-JULY 2015
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63JUNE-JULY 2015
AD
EXPERIENCE WORLD CLASS OPENING DECEMBER 2016
Artist impressions courtesy of Hassell + Populous and Darling Harbour Live
Introducing a new world class convention exhibition and
entertainment destination on Sydneyrsquos sparkling harbour
With an integrated design and best practice facilities you will
be within walking distance of Australiarsquos largest business district
financial centre and hub of thought leadership and innovation
ICCSYDNEYCOMSALESICCSYDNEYCOM +612 8297 7600
MANAGED BY AEG OGDEN
THEATRE EXHIBITION CONVENTION
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64JUNE-JULY 2015
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67JUNE-JULY 2015
E X P E R I E N C E U N F O R G E T T A B L E E V E N T S
S Y D N E Y rsquo S M O S T U N I Q U E V E N U E
A U S T R A L I A NT E C H N O L O G Y P A R K
CONFERENCES I EXHIBIT IONS I CORPORATE MEET INGS
TRAINING I FASHION I PRODUCT LAUNCHES
AND MUCH MORE
salesatpcomauPh +61 2 9209 4220wwwatpcomau2 Locomotive StreetEveleigh 2015
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68JUNE-JULY 2015
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Contentindd 5 261114 1051 am53-68 Australia Supplementindd 68 24515 1146 am
69JUNE-JULY 2015
Engage
From April 30 to May 10 a total of 235 million visitors ndash including 153000 international attendees ndash took part in 200 events conducted throughout host venue Coex from culture exhibitions and conventions to promotions performances and even a beer festival all of which served as an effective marketing platform for the clusterrsquos stakeholders
Among the major events Asiamania a multi-nation business and cultural trade show running from April 30 to May 3 included promotional booths from Korea Japan China and Russia each exhibiting various cultural assets from across the region Contributing to the local MICE presence was the Seoul Tourism Organization whose promotional stand was modeled after
C-FESTIVAL IN SEOUL DRAWS
GLOBAL AUDIENCETHE INAUGURAL
ldquoC-FESTIVALrdquo PROMOTED THE
CAPABILITIES OF A NEWLY-FORMED
GANGNAM-BASED ldquoMICE CLUSTERrdquo
OF EVENT VENUES SHOPPING AND
ENTERTAINMENT PROVIDERS
Seoulrsquos ancient city walls while the Korea Tourism Organization stand introduced visitors to other national destinations Other key events included a ldquoCulture Techrdquo fair and a ldquoCreative Urdquo exhibition zone The festival was organised by the World Trade Center Seoul MICE Cluster Committee
Created to increase competitiveness and allow for joint marketing strategies among members the MICE Cluster initiative unites 13 major companies involved in the business events community including and surrounding Coex which along with the nearby Korea World Trade Center was recently designated a ldquoSpecial MICE Tourist Zonerdquo by local government agencies Members also include business hotels department stores entertainment complexes PCOs and more such as Korean entertainment agency SM Entertainment which appointed K-pop stars EXO as official C-Festival ambassadors
In addition to the festivalrsquos promotional benefits for its members the ROI across 11 days also demonstrated the effectiveness of the event The Coex Seven Luck Casino a foreigners-only
venue for example saw a 401 percent increase in custom compared with the same period in 2014 while the five-star Grand InterContinental Seoul Parnas ndash also part of the complex ndash saw a 209 percent increase in room occupancy over the same comparative duration
ldquoThrough our first C-Festival we were able to see both new growth and the take-off of the MICE industry which is still a new industry for Seoulrdquo said Coex president and CEO Byun Bokyung He went on to affirm his commitment to ldquocontinue building and showcasing diverse content in order for the Korea World Trade Center to become the centre of the MICE industryrdquo
Stephen Kwak an assistant manager at the Seoul Tourism Organization agreed with the growth potential of the C-Festival in the coming years saying ldquoIt helped Seoul by emphasising various tourist attractions that MICE delegates would enjoy visiting during their stayrdquo With the weekend proving the most popular for Asiamania Kwak said that feedback for the Seoul booth was positive with visitors remarking that it ldquowell-represented the cityrsquos diverse offeringsrdquo
Love Heart Project
WORDS BEN JORDAN
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70JUNE-JULY 2015
Engage
With many UNESCO-heritage listed sites and venues in the world to choose from one group chose the much revered West Lake in Hangzhou as the centrepiece for an event Some 90 guests from Canadarsquos York House School travelled to the picturesque destination for a cultural trip planned around a golf tournament
The guests arrived at Hangzhou Sofitel Westlake Hotel on the first day What awaited them was a lavish welcome cocktail and gala dinner set up at the Sky Garden with views of West Lake as its background
The next day was where the program truly began Guests were divided into two groups ndash the Golf group and Parents-Child group ndash according to what guests preferred The group for golf headed for a friendly tournament at Fuchun Resort Golf Club while the other enjoyed a spa session and a tea tasting ceremony The children spent time at Zoo Coffee a creative club located in a shopping mall where its unique set-up resembled a quiet forest wonderland with a myriad of wild animals
Guests then went for a boat ride over West Lake and watched a large landscape live performance created by three renowned directors ndash Zhang
WEST LAKE STORY
A TRIP PLANNED AROUND HANGZHOUrsquoS REVERED WEST LAKE TELLS OF THE DESTINATIONrsquoS RICH
CULTURE AND SCENIC STORIES
Yi Mou Wang Chao Ge and Fan Yue Guests visited the largest isle in West Lake which is called ldquoThree Pools Mirroring the Moonrdquo and covers an area of 6000 square metres The shadow of the isle the elegant garden and the scenic beauty combined makes the isle one of the top 10 West Lake attractions particularly popular during the Mid-Autumn Festival
The group also visited the ancient He Fang Street which has a profound history Consisting of the historical commercial civil and architectural culture of Hangzhou it is the best place
to get acquainted with the destination Groups also enjoyed the ldquoSong Cheng Eternal Loverdquo drama which is known as one of the more acclaimed shows in the world The performance describes the hardship of Liang Zhu ancients the magnificence of Song Palace the fierce battle of Yue Gu Jun the song of Liang Shan Bo and Zhu Ying Tai and the song of the white snake and Xu Xian These stories are told through a spectacular display of sound light and stage effects
70JUNE-JULY 2015
Sofitel Hangzhou Westlake Hotel
Golf tournament
70 Engage Hangzhouindd 70 24515 1149 am
71JUNE-JULY 2015
Engage
Aprilrsquos Wine Down Wednesday organised by ACI HR Solutions and Biz Events Asia gave guests the privilege of a first look at the new Club Lounge at Hotel
Jen Tanglin Singapore (formerly known as Traderrsquos Hotel at Cuscaden Road) Over 90 professionals from
the MICE travel tourism and hospitality sectors networked over drinks and a buffet spread with an
impressive display of sweet treats Guests also had the chance to look at guest rooms on the newly revamped
Club Floor The event was sponsored by Hotel Jen Tanglin Singapore and duetto
HAPPY SNAPS
FROM WINE DOWN
WEDNESDAY
71 Engage Hotel Jen WDWindd 71 24515 1149 am
72JUNE-JULY 2015
ćľŅǴŭƀ뼷āĶɽĄŗۍĉדĀϝĀŞ뼵ϾĀЌѠͱກĀěɁǟħކՠĀǚ뼶ĔȏϝĀŞ뼵ЌѠŠěɁǨͳȩĀĄqಌϾr뼷খأćӃɯӍЌѠ˖Ӫˡġ뼷ĉĶǨɶᅆŠڥĀďĄಌϾĀǃɩ뼷ƦϿĠě֏˺ॎӃɯģĝćĞƶѲʑħϢеǙҜಌϾɆԥ뼶ȁˤ뼷ĔĂʿāĶјǭŗqಌϾrǟħ٧Āǂʚ뼶
ľŅǴċʃ뼷āĶćĂȏοȢКɁʸˋˡʭĀʗˡĉՂNjȒŠğʑ뼷ɝŴĶƧħqಌϾrĪǭػ쨵ĖqಌϾrĴ뼷ƣźŴĶԒĞĖƇĬ쨵뼶ӗęĠĀĉĀƫĄ쨰qಌϾrźŴĶԒĞĖŕķ౯ĀЌѠŠԚċЌѠȞײ뼶ȆƻɝӍqۈिrǟħĂċŞҠƣźŴĶԒĞĖƇĬĴ뼷āĶǨīĖĀĄ쨰NJ뼵Ġʻ뼵Ljǥ뼵ݶиĀʇҌŠȱਢɁ뼶
ឧࡢ뼷ભȘʆĉˍĂĀۈिȢćᎴŐ뼷Ʀďě֏ˡĎĸ뼷ۈिŞҠஅƧĂԿԵĈवƺĀęኧ뼷ڇۃŎƼЍĀԄӪӃɯĉՂǡϰ뼶āĶȠƱ뼷ĔĂԿęĀ
ኧďĄࡒĀNJ뼶ȁˤ뼷āĶјǭŗလिNJۈǟħĔĂʿĀǚǦ뼷ŗĸdžفĀƄਬƺ뼶လف˧ǘdž뼷χƎǢĈԣŭĀ뼷ĄġŚŕƳĀهƞ뼷ԵĈqġŚσفƥيrĀݔ؆뼶அƧƜƚॸćॸĂɁƜƚĂƟ뼷фĘĀလفӲ˴ƄΡȸĠɹ뼵śĠɹ૨뼷ĝđħфĪҍ۵ӲĂśȥſƄᐻĀσ뼶ƄΡۈिŞҠƧƍͳ뼷ƄΡȺໆѲĈĠĬϵɘ뼷ۈि˧ăěģăˆϚȺNJĀ뼶
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72JUNE-JULY 2015
72 Chinese Editorial Lettersindd 72 24515 1150 am
73JUNE-JULY 2015
73MAY 2015
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73 Chinese Sound Bitesindd 73 24515 430 pm
74JUNE-JULY 2015
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75JUNE-JULY 2015
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ȞЌѠ뼶ĔŝЌѠŮĈǎϢӭ뼷Ӛ౨ǕǻύĂƁڝƬĀūǕݱɽˌ쨞Ӛǘŭͳ쨟ǨϐӚƦŪ뼶
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74-75 Chinese Cover Storyindd 75 24515 1151 am
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२ĉϢе˖ӪĄࢨˡŪβĀȱਢ뼷ਯȺĄćЌѠ˖Ӫˡ뼶ĂŝśɡĀЌѠκΓīƧźĢŹǜതڌŢƋҠŒũĎ뼷ąĢŹŠതćɳ뼷ĈĠɹ쨵ňĠĴȊ뼷ࡍהŢƋĀڌćϢе˖ӪĔċցΆĘ뼷ЌѠߊӿТăĖЌѠćܦΰɌʐਓϢŦƟĀnjː뼶
ͱϿߊĉ˴ˆ˽ɝĂɝĢŹĔċɝʚ쨰ϢеěǂƚȜŀNjιƈāĀʅȁĄƇĬ쨵ȺǰďĄǥʿĀӷݦȱͶŠϢеĀฑࡄʇ뼶ĂҶŗકƥ뼷ЌѠߊӿƙĀĄqӚӐȱͶrĀŀNj뼷ƦăĄڙᆃĀˈ˱뼶
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ȁˤ뼷ħąŕęՃʇŞƬߊƯě뼷˄ϢеɘĈвॼ뼷κƙĖŗĪڨǴž쨰s đĈࡄNjŠƱķ뼶ǚŢϢеđϭࡄ
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ʘľȉϢеƥǎĀˈਜŠӍĴĀɘ뼷ăȚĻŗźĆŨэТŪιͲ뼷ƑȶđĀĄĻŗƬĆĀߊĨƺŠϢеĀƫǼ߀뼶
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THE LUXURY
ISSUEWE LOOK AT
WHAT LUXURY
MEANS WHEN
GIVEN OUR OWN
INTERPRETATIONS
TheLuxuryIssue
WORDS EL KWANG
KRISTIE THONG
GINA SIN
22JUNE-JULY 2015
Itrsquos common knowledge that the
demand for upmarket or exclusive
experiences increases as Asia
becomes more affluent The growth
of economies see many corporate
companies rewarding high-achieving
employees in the form of top-notch
luxurious experiences And as a larger
and younger demographic worldwide
becomes richer products and services
work harder to find ways to attract
the elite in an increasingly saturated
market
Proving luxury incentive travel
continues to be in demand
Luxperience a three-day event that
aims to be the platform for luxury and
experiential travel in the Australasia
and Pacific region has seen continued
growth The success of the show has
prompted organisers to include a new
program within Luxperience tailored for
business events this year Event buyers
will be able to identify new opportunities
within the luxury travel industry for
incentives or exclusive events while
exhibitors will have a bigger platform
to provide innovative solutions for
meetings and events
Event planners specialising in luxury
experiences are now looking beyond
luxury products Clients are asking for
unique money-cannot-buy experiences
Many of us consider luxury to be in the
form of expensive items and exclusive
retreats while others believe it can
be the simpler intrinsic things in life
that are often overlooked However
we choose to define it one quote by
Karoline Huber of IWC Schaffhausen
(published by Boyden Global Executive
Search) sums it up well ldquoLuxury is
based on emotion and it is people who
create emotional differencesrdquo
22-33 Luxury Issueindd 22 24515 1137 am
23JUNE-JULY 2015
TheLuxuryIssue
OSAKA ndash
JAPANrsquoS SECOND
LARGEST CITYCurate a stellar city adventure in
Osaka and check the next residential
conference or incentive into the 160-
room St Regis Osaka Located on
Midosuji Avenue the Ginza of Osaka
where luxury international fashion
labels reside the purpose-built
five-year-old hotel is the epitome of
luxury Ease delegates into the hotel
with its signature afternoon tea or a
rejuvenating treatment in the Iridium
Spa featuring Sothys Paris
Witness the daily champagne ritual
held in the outdoor Zen garden adjacent
to the lobby on the 12th floor before
heading to The St Regis bar for a glass
of Shogun Mary the hotelrsquos concoction
of the Bloody Mary cocktailThe
THE LUXURY OF CULTURE BRINGING THE BEST OF TWO JAPANESE
LUXURY INCENTIVE CITIES THROUGH THE
CONDUIT OF CULTURAL EXPERIENCES
WORDS EL KWANG
welcome reception can either be held
in the 210 sq m Astor Ballroom or in
Italian restaurant La Veduta or French
bistro Rue drsquoOr Start the next day with
an official meeting agenda in the Astor
Ballroom which also has optional
breakout spaces in the four meeting
suites on the dedicated events floor
With its easy access team-building
activities are in abundance Visit the
190-year-old Kuromon Ichiba Market
for arguably one of the best Japanese
food and seafood in Osaka Another
fun activity for all ages is a visit to
the Momofuku Ando Instant Ramen
Museum where delegates get to
understand the history behind this
post-WWII invention try their hands at
making it and design their own ldquocup
noodlerdquo Those keen to learn more
about the Japanese culture can take a
private behind-the-scenes tour of the
Yamamoto Noh Theater built in 1921
Planners can have the option of having
performers hold coaching sessions
for delegates on the actual performing
stage The art form has been recognised
as a Japanese intangible heritage
in 2006
End the program in Kyoto with some of
the cityrsquos best retail shopping before
bringing delegates to Kyoto for more
cultural elements
The Astor Ballroom of The St Regis Osaka The Library Suite Meeting Room
ldquoAt both The St Regis Osaka and
Suiran The Luxury Collection
Kyoto we believe in assisting our
clients in curating memorable and
experiences that are unique to our
brands The Luxury Collection is
about travellers collecting local
and authentic experiences Let our
hotels be your guiderdquo
FAY-LINN YEOHBrand Director
The St Regis and The Luxury Collection Food amp
Beverage Marketing Asia Pacific
Starwood Hotels amp Resorts Worldwide Inc
23JUNE-JULY 2015
22-33 Luxury Issueindd 23 24515 1137 am
24JUNE-JULY 2015
Suiran a Luxury Collection Hotel Kyoto
HISTORIC KYOTOThere are many forms of relaxation and recovery in the world of luxurious experiences Some prefer retail therapy while others opt for a digital detox by staying in a luxury hotel or resort Embracing and experiencing the traditional Japanese culture and historic sites may reap benefits beyond soul searching Its cultural myths and spiritual integrity continue to distract global visitors from their day-to-day worries a true time out in Kyoto whilst stepping back in time
A 13-minute bullet train ride takes you from the buzzing city centre of Osaka to historic Kyoto the former capital of Japan for 1200 years According to the Kyoto Convention Bureau the ancient city is the cultural heart of Japan It has 17 UNESCO World Heritage Sites on a cityscape dominated by 2000 temples and shrines
SUIRAN A BRAND NEW BREATHING SPACE On the vibrant side of the Hozu River resides the brand new Suiran a Luxury Hotel Collection Kyoto As the first luxury collection hotel in Japan this hotel is perfect for exclusive management retreats or complete hotel book-outs Upon entering the main gates of the 39-room hotel a purposefully-laid footpath leads you on a tranquil trek through a Saryo Hassui cafeacute overlooking the river and misty Arashiyama hills and the hotelrsquos enchanting garden before bringing you to the hotel reception
Off the main reception desk is a 100-sq m Akane function room perfect for intimate welcome dinners of up to 48 guests Enjoy an authentic Geisha performance one of Japanrsquos indigenous wonders Unfulfilled meeting agendas or higher-level business planning can be carried out
in the unobtrusive meeting room or in the smaller 18-sq m Shogetsu room a less formal traditional Japanese setting that comes with its own bathroom and outdoor garden
The luxurious and spacious guest rooms were designed with traditional motifs such as the culturally significant cherry blossom hues in spring and the lush verdure in summer The carpet is a reflection of moonlight ripples on the Hozu River The superior rooms on the upper levels offer views overlooking the hotelrsquos foregrounds and its peaceful mountain and river surrounds whilst the ground floor Yuzunoha deluxe terraces consist of outdoor air baths (onsen) complete with retractable private screen doors for a soak under the healing sun
RECOVERY THROUGH THE ARASHIYAMA CULTURAL HUB The hotelrsquos concierge can assist in designing a customised menu in the hotelrsquos Kyo-Suiran restaurant (a restored building from its 1899 version) or an indigenous exploration of the Arashiyama village located near the hotel Engage the strength of the young and energetic team of ldquoJinrikishardquo which are beautifully-
24JUNE-JULY 2015
Sight-seeing on Jinrikisha
A dish from Kyo-Suiran Restaurant Authentic Geisha performance in Akane function room
22-33 Luxury Issueindd 24 24515 1137 am
25JUNE-JULY 2015
designed small two-wheeled rickshaws and embark on a tour of famous Kyoto landmarks surrounding the hotel Cross the Togetsu (crossing moon) Bridge and visit the Tenryu-ji Zen Temple established in 1339 by shogun Ashikaga Takauji in memory of Emperor Go-Daigo Existing buildings were restored to their closest originals after having gone through eight fires centred by a Zen garden displaying the balance of Yin (rocks) and Yang (water)
The hotel can work with the temple to organise activities such as meditation and hand-copying of sutras This is certainly a place to recharge and restore inner harmony after a productive conference in Osaka Equally wondrous is a Jinrikisha ride around the Arashiyama Bamboo Grove which is a popular site for photography The fresh air along with the staggering height and intense green hues of the bamboo makes one feel that all troubles will eventually come to an end
EXPLORING FURTHERVenture further into other parts of Kyoto Check out the must-see Fushimi Inari Taisha a Shinto shrine dedicated to the gods of rice and sake famous for its two-hour hiking path through the Senbon Torii shrine gates outlined by red overarching frames and fox
sculptures holding a key in the mouths for the rice granary
Head over to Gion district and let your imagination go back in time as your stroll through the alleys of old tea houses some of which are now converted into stylish restaurants and retail shops like Leica As Gion is known as the geisha district it is not uncommon to see Geiko (professional geisha) and Maiko (apprentice) throughout the day There is a large variety of retail shops selling Japanese incense tea and arts and crafts such as ldquokanzashirdquo an ornamental hairpin Rest your feet while indulging in an epicurean experience at the Shimogamo Saryo restaurant set in a
traditional Japanese house since 1856 Post-dinner head for some Japanese sake tasting at Machiya in Gion
BEFORE FAREWELLBid farewell to Kyoto on a high note by planning a series of cultural team-building activities with the Suiran hotelrsquos concierge Team members can embark on a traditional Kyoto sweet-making (Kyo-Gashi) activity conducted by 260-year-old family business Tawaraya Yoshitomi or try Ikebana the age-old Japanese art of flower arrangements End the team-building activities with a traditional tea ceremony and learn how to receive and appreciate a cup of tea in the hotel garden
Team bonding is a crucial component of incentive trips Asians culturally bond over meals Consider organising nightly supper sessions of Japanese Ramen where delegates get to try and compare ramen from different ramen shops Or drive a ldquobest ramen eatingrdquo photo competition through social media channels
RAMEN BONDING
Arashiyama Bamboo Grove
Traditional tea ceremony
25JUNE-JULY 2015
Kyo-Gashi making Sake tasting
Superior King Room at Suiran
22-33 Luxury Issueindd 25 24515 1138 am
26JUNE-JULY 2015
Do you believe there are moments when we can feel the physical halt of time Moments where the rush of everyday life and work commitments take a backseat giving in entirely to a view or feeling so mesmerising it overwhelms you Moments where personal problems cease to matter albeit for a brief moment for the magnitude of your problems feels insignificant in comparison
For me it took standing at the West end of Angkor in Siem Reap and taking in the view of Angkor Wat in its full glory A sharp intake of breath as I marvelled at the workmanship of the intricate Khmer architectural carvings on the walls and pillars constructed in a century that did not have the tools and technology we have today Like all tourists in Siem Reap visiting Angkor Wat was one of the first things on the list Leak the helpful guide assigned by DMC Asia Expeditions explained that Angkor Wat is only one of the many religious monuments in the Angkor area a huge archaeological park that spans 400 square kilometres It comprises a hefty number of remains of the different capitals of the Khmer Empire from the ninth to the 15th century Once a Hindu and later a
Buddhist temple Angkor Wat was built in the 12th century and remains as the only religious centre in the area
After emerging from an extensive brand transformation from micenet ASIA to Biz Events Asia that left us excited satisfied but mentally drained I jumped at the opportunity of visiting Siem Reap in Cambodia a place I knew close to nothing about Siem Reap may be an emerging destination but it is already filled with tourists due to its rich line of historic and religious artefacts The best jobs locals can have in Siem Reap are the ones directly fuelled by tourism ndash as tour guides and in hospitality The high proficiency of the English language spoken everywhere is also a true sign of a thriving tourist destination in Southeast Asia
TheLuxuryIssue
THE LUXURY OF TIME
RETRIEVE LOST TIME AND ALLOW FOR TRUE INCENTIVE CONNECTIONS
THROUGH THE HISTORICAL BEAUTY OF SIEM REAP
WORDS KRISTIE THONG
Ta Prohm
26JUNE-JULY 2015
22-33 Luxury Issueindd 26 24515 1138 am
27JUNE-JULY 2015
27
LE MERIDIEN ANGKOR Despite the lack of existing MICE
infrastructure Siem Reap remains a
viable option for meetings and incentive
programs with its can-do attitude
These are the sentiments of Dennis
Kam director of sales and marketing
at Le Meridien Angkor He shares that
the hotel hosts up to four international
corporate groups a month of which
most come from Singapore China and
Thailand Besides the 200-guest Tara
Ballroom the hotel has an impressive
and well-landscaped garden that works
well for al fresco cocktail parties and
gala dinners of over 1000 guests The
lobby can also be easily taken over and
transformed to the requirements of
the event organiser A popular choice
is having a dinner hosted at a temple
where the hotel has hosted smaller
groups of under 100 guests at the
Kraven temple complete with stunning
lights and warrior dancers
ASIA EXPEDITIONSIn an exotic destination like Siem
Reap it takes a trustable destination
management company to ensure
everything goes according to plan I had
a guide who would go the extra mile to
accommodate any last-minute changes
and knew exactly where to take me
when I asked for something out of the
norm or local Apart from Cambodia
Asia Expeditions has a presence in
Myanmar Laos and Vietnam
SHINTA MANI FOUNDATIONSiem Reap is an ideal destination for
corporate groups looking for a cultural
incentive experience with a strong
CSR element Hiring the local Phare
Circus troupe for an event allows
groups to tick off their CSR KPIs Many
hotels also work with non-government
organisations that help support the local
community ndash be it through education
training or employment The Shinta
Mani Foundation is a registered local
NGO that focuses on three core areas
education small business start-ups and
health care On top of donations USD 5
from a nightrsquos room rate at the luxury
boutique Shinta Mani Club or Resort is
donated directly to the foundation
AN INCENTIVE OUT OF SIEM REAP
The same feeling of time stopping was
experienced through the hours spent
exploring sites such as Bayon Temple
and the ruins of Ta Prohm ndash a temple
made famous by Angelina Jolie in Tomb
Raider We also headed up to the Kulen
Mountain which is not just a popular
tourist site but where many locals visit
during the weekends to relax or swim
under the waterfall
In a beautiful destination like Siem
Reap we are naturally inclined to
switch off making connecting with
onersquos self possible It is where the 24
hours in a day pass seemingly slower
as though the seconds match the pace
of a calmer beating heart Without the
usual modern worries it also motivates
incentive delegates to truly connect
with each other making incentive
programs worth every penny spent
View of Angkor Thom Temple Angkor Wat
Banquet dinner at Kravan Temple
27JUNE-JULY 2015
22-33 Luxury Issueindd 27 24515 1138 am
28JUNE-JULY 2015
Depending on perspectives luxury
can mean catering to an upmarket
audience or simply having the luxury of
space and time and a chance to take a
breather and relax We learnt recently
that Singapore-based Saakalya Travel
is unique in the way that it provides
these luxurious simplicities to busy
professionals away from the bustling
and sometimes chaotic cities to some
of the most beautiful and culturally-rich
destinations in Southeast Asia
The duration of the trips is kept short
and hosted during the weekends so that
they do not eat into the limited time of
busy professionals but yet sufficient
in providing a deeply refreshing and
rejuvenating experience Luxury is what
enriches us be it physically mentally
or spiritually Its value can be found in something true and pure whether that
is attributing significance to the time
and dedication spent on hand-crafting
deacutecor as with the Saakalya Collection
or indulging in beautiful open spaces
of scenery The concept of luxury is a
wholly personal perception
Travel experiences at Saakalya are
centred on somewhere new and
something different Bali is the current
destination that Saakalya explores
with access to a richer variety of
areas and opportunities built on the
connections of Saakalyarsquos managing
director Alexandra Schmutterer
Locations are curated through the
knowledge of locals working alongside
Saakalya to embrace the concept of
TheLuxuryIssue
INTERPRETATIONS OF LUXURY TRAVEL
NOT ALL THAT GLITTERS IS GOLD IN LUXURY
TRAVEL SOMETIMES ITrsquoS JUST A BREAK FROM ALL
THE DEADLINES YOU MAY OR MAY NOT HAVE MET
AND THE LUXURIES OF BEING ABLE TO ENRICH
THE BODY MIND AND SOUL IN TRAVELWORDS GINA SIN
holistic travel Each trip only allows
for up to a maximum of 12 people
in order to maintain an exclusive
and personal experience The
variety of experiences planned
around tranquil surroundings has
been designed to encourage new
passions such as arts cooking wine
tasting (you may be surprised Bali
does have a winery) or yoga taught by
world renowned instructors Guests
will also stay in personal villas in a
luxurious resort maintaining the
feeling of exclusivity and privacy
In pursuit of more exclusive and
unconventional destinations works
are also currently underway to
create such experiences in Thailand
22-33 Luxury Issueindd 28 24515 1138 am
My Magnifique VoyageMy Magnifique VoyageMy Magnifique VoyageMy Magnifique VoyageMy Magnifique VoyageMy Magnifique Voyage
Grand Ballroom
Th e Grand Gamelan
Luxury Pool AccessLuxury Pool Access
SETTING THE STAGE FOR INSPIREDMEETINGStrade AT SOFITEL BALI NUSA DUA BEACH RESORT IS AN INNOVATIVE SET OF VENUE CHOICES THESE COMPRISE 12 FUNCTION ROOMS INCLUDING 2 BALLROOMS ALL OF WHICH ARE WELL-EQUIPPED AND FEATURE NAMES THAT INVOKE DEEP BALINESE MEANINGS AND ENDLESS INSPIRATION YOUR PERSONAL INSPIREDMEETINGStrade PLANNER WILL HELP YOU CREATE A TRULY UNIQUE OCCASION DISCOVER ALL OUR MAGNIFIQUE ADDRESSES IN OVER 40 COUNTRIES ON wwwsofitelcom
DISCOVER OUR MAGNIFIQUE ADDRESS IN BALI
My Magnifique VoyageMy Magnifique VoyageMy Magnifique VoyageMy Magnifique VoyageMy Magnifique VoyageMy Magnifique Voyage
SOFITEL BALI NUSA DUA BEACH RESORT
MAGNIFIQUE EVENTS
TAILOR-MADE MEETINGS IN A STUNNING BEACHFRONT SETTING
KAWASAN PARIWISATA BTDC LOT N5 NUSA DUA
BALI 80363 INDONESIA - TEL (+62) 361 849 2888
H9078SOFITELCOM
JOIN OUR GLOBAL LOYALTY PROGRAMAT ACCORHOTELSCOM
29 Sofitel Bali ADindd 29 16515 652 pm
30JUNE-JULY 2015
LUXURY AT SEATHE GOLDEN AGE
OF SAIL STEALS THE LIMELIGHT AT A RECENT
OFFICIAL MEDIA LAUNCH OF ROYAL ALBATROSS IN
SINGAPORE
WORDS GINA SIN
Some have always seen the appeal of having events held near water whether
it is an outdoor poolside cocktail event or a networking party on a dockside yacht
against the sunset Royal Albatross originally built in 2001 and later acquired
by Tall Ship Adventures Pte Ltd is the latest attention grabber for business
events in Singapore
Once a traditional sail training ship Royal Albatross exudes sheer luxury with its hard-carved wooden interiors sturdy
aluminium masts 22 majestic sails and 60000 LED lights customisable to 512 colours It can accommodate just shy
of 150 guests for day sailing or over 200 guests berthed
The media launch perfectly encapsulated the experience of being on the ship We went on a tour of its 185-square metre
upper deck Grand Salon and five ensuite cabins and enjoyed cocktails and canapes
specially prepared by Clubvivre We watched its crew climb the shiprsquos masts
in preparation for a ride out to Lazarus Island where fire-eaters gave us a warm
welcome and a delicious satay (barbequed meat on sticks) buffet awaited us We
headed back to reality eventually but not before everyone was handed flutes of
bubbly to end the beautiful night
Delve into Thailandrsquos spiritual culture at the Erawan Shrine located in the heart of Bangkokrsquos Ratchaprasong precinct on Ratchadamri Road Proceed with a stop at Grand Hyatt Erawan Bangkok a renowned luxury hotel located just next to the shrine
Despite a lobby constantly abuzz with activity it induces a calming effect on arrival as the fragrant air-conditioned setting cools you down The newly-refurbished guest rooms showcase residential-styled amenities making delegates feel right at home ndash perfect for residential conferences and events The hotel offers event planners an incentive to a rejuvenating experience at the tranquil isawan Residential Spa amp Club
While ldquooptionsrdquo is a key component with creative event buyers the hotel offers a high-end board room a grand ballroom with an eight-
metre-high ceiling as well as The Campus event space which continues to draw hot demand since its launch in 2009 A Singapore-based corporate event specialist feels The Campus ldquoprovides a fun environment that inspires creativityrdquo where delegates can relax and be themselves contributing to ldquobetter communications at an eventrdquo Due to its unique setting The Campus has also started to attract banquets and weddings
With the rise of smaller-sized events and incentive groups ldquothe residencerdquo offers a New Yorker-designed executive residential-styled setting Whether itrsquos pre-event drinks in Apartment 305rsquoS own Gallery or breakout creative sessions in any of the other four luxurious event rooms ldquothe residencerdquo provides a unique environment for planners with the objective to strengthen team spirit and enhance relationships
TheLuxuryIssue
LUXURY IN THE HEART OF BANGKOKEXPERIENCE THE LUXURIOUS FEELING OF SPIRITUALITY COMBINED WITH A HOTEL THAT KNOWS EXACTLY WHAT EVENT PLANNERS NEED
WORDS EL KWANG
The Campus
Royal Albatross
22-33 Luxury Issueindd 30 24515 1138 am
31JUNE-JULY 2015
TheLuxuryIssue
Major hotel chains and their rapid growth in the Asia Pacific region have always gotten most of the attention in business events The rise of independent hotels however has been evident in recent years as the category gains more prominence A Biz Events Asia survey conducted in May revealed that the majority of respondents (95 percent) are interested in independent hotels due to their unique product offering
ldquoTravellers today are looking for authentic and memorable experiences where travel is aspirational and luxury is defined by personal life and style preference at any given time in your liferdquo says Josephine Lim managing director of South East Asia for Preferred Hotels amp Resorts
ldquoIndependent hotels are often borne from entrepreneurial hotel owners with a passion for the art of hospitality They deliver the authenticity of a destination ndash featuring the unique characteristics of specific cultures within their own brand of hospitality that allows discerning travellers to lsquolive like the localsrsquordquo she adds
Also playing a significant role in the rising trend is a growing demographic of high-earning millennials with sizeable disposable incomes looking for exclusivity in cooler trendier and off-beat experiences
ldquoIndependent hotels pay a lot of attention to detail and design aesthetics Though some of them may be smaller the experience is often different and more magical I tend to stay in such hotels if I want a different experience they tend to feel more luxuriousrdquo says Jeanne Hong a 35-year-old finance professional who is also the
THE LUXURY OF AUTONOMY
INDEPENDENT HOTELS OFFER OFFBEAT OR EDGY LUXURY
EXPERIENCES BUT HAVE THEY GAINED THE TRUST OF EVENT
PLANNERSWORDS KRISTIE THONG
The Dhara Dhevi Chiang Mai
31JUNE-JULY 2015
22-33 Luxury Issueindd 31 24515 1138 am
32JUNE-JULY 2015
co-owner of The Snack Guru an online store selling healthy gluten-free snacks
Putting independent hotels within a single alliance has long been industry practice and there are many benefits to doing so An independent hotel under a company like Small Luxury Hotels of the World or Preferred Hotels amp Resorts can save costs by easily tapping into the hotel companyrsquos global distribution channels gain awareness through joint marketing efforts or build continued satisfaction with the companyrsquos loyalty program While individual properties may be overlooked when pitching for corporate business joining a hotel company offers them tender opportunities with multi-national corporations
These independent hotel companies have been gaining traction Worldhotels welcomed seven new members in the first quarter of 2015 adding to its portfolio of nearly 500 properties worldwide Small Luxury Hotels of the World has announced at least eight member hotels and resorts of which several will be opening throughout the year Meanwhile Preferred Hotels amp Resorts introduced six new properties ideal for the business events market that will be scheduled to launch by the end of 2015
A CHAIN GOES FREEIn early 2015 Starwood Hotels amp Resorts announced the launch of its 10th brand that now falls within its extensive portfolio Tribute Portfolio promises owners Starwood Preferred Guest (SPG) members and guests
the ability to ldquostay independentrdquo with a selection of independent upscale hotels in high-demand destinations While falling under the new brand name the independent hotels within the portfolio will maintain their own unique identities and continue to promise boutique service
Adam Aron chief executive officer of Starwood adds that the mission of the new brand is to ldquobring great hotels in great destinations to loyal SPG members who make up more than half of all Starwood staysrdquo As with Starwoodrsquos other nine brands SPG members will be able to earn and redeem Starpoints at Tribute Portfolio hotels and enjoy in-hotel elite tier benefits such as upgrades welcome amenities late check-out and more
NUMBERS FROM THE SURVEY
LEADING HOTELS OF THE WORLD SMALL LUXURY HOTELS OF THE WORLD
95list something new and unique product offering as reasons why they will go for an independent hotel
35 will take into consideration loyalty programs when considering the use of an independent hotel
Event planners have stayed with a member hotel in these hotel companies at least once
ITrsquoS ABOUT THE SERVICEThis recent development from Starwood may put independent hotel companies on alert in particular due to Starwoodrsquos strong and global branding as well as its loyalty program While many independent hotel companies offer some form of loyalty program most are only beginning to find a footing with loyalty programs specifically for event planners Elaine Macy senior vice president group sales for Preferred Hotels amp Resorts revealed that a meeting planner loyalty program is currently undergoing a Beta testing in North America under iPrefer the companyrsquos point-based guest loyalty program It was introduced in early 2015 to offer planners points for actualised revenue from rooms booked
Royal Palm South Beach Miami Starwoodrsquos first Tribute Portfolio feature hotel
22-33 Luxury Issueindd 32 24515 1138 am
International Starfor Leadership
in Quality Award 2013Gold Category
Certificate of Excellence2014 WINNER
One World Hotel
Find us on
first avenue bandar utama city centre 47800 petaling jaya selangor malaysia toll free domestic 1300 88 7888 toll free international 1800 88 7888tel 603 7681 1111 fax 603 7681 1188 email enquiryoneworldhotelcommy website wwwoneworldhotelcommy
Half Day Meeting Package from RM218 per person per day
Full Day Meeting Package from RM228 per person per day
2015 Meeting Packages
Meeting faci l i t ies recognised by the world
At the 5-star One World Hotel you can expect ample space luxuriously appointed with spectacular chandeliers and state-of-the-art facilities including simultaneous interpretation system live feed facility and mood lighting with variable colour setting and free Wi-Fi However what makes corporate functions here extra special is the opportunity to put fun back into functions
Anythingrsquos possible in One World To add some excitement to your next event speak to our Conventions and Events team today at 03-7712 2289 or email cneoneworldhotelcommy
Prices are in Ringgit Malaysia and inclusive of 10 service charge and 6 goods and services tax
ldquoTravellers today are looking for authentic and memorable experiences where travel is aspirational and luxury is defined by personal life and style preference at any given time in your liferdquo
JOSEPHINE LIMManaging Director of South East AsiaPreferred Hotels amp Resorts
at member hotels and already has more than 550 planners enrolled
Perceptions of service standards and event delivery also differ According to survey findings perceptions are pretty much split down the middle when it comes to concerns over an independent hotelrsquos brand standards in event delivery
While some believe the use of an independent hotel for an event may ldquonot be able to benefit from the established international image of hotelsrdquo others feel they offer a less mainstream and more intimate touch while not compromising on service standards Many will take to leisure-focused research through sources like TripAdvisor or rely on word-of-mouth to gauge standards of an independent hotelrsquos ability to host events Some however feel that the overall experience is dependent on the staff and service standards and do not take into account the hotel status
22-33 Luxury Issueindd 33 24515 1138 am
34 Luxperience ADindd 34 13515 841 pm
35 Pullman Bangkok King Power ADindd 35 19515 758 pm
36JUNE-JULY 2015
TalentAndMentor
There is no argument ndash talent is one of the most common and hottest buzz words in business events and hospitality While many companies experience what appears to be a talent crunch in Asia one professional who has spent years in talent assessment and human capital strategies suggests the ldquoright fitrdquo might be the bigger issue
Thomas Wai director for Asia Pacific at Talent Plus Inc says the challenge of identifying engaging and retaining talent differs for a region as large and diverse as Asia Pacific With his work bringing him to over 30 cities in China including the third and fourth tier cities Wai has met ldquogreat people who are driven honest and hardworkingrdquo and seen career fairs in Shanghai filled with tens of thousands of candidates expressing genuine interest Identifying talent is likely to be an issue here according to Wai and the question companies should be asking is if there is a structured and effective interview system in place to identify the right talent
For mature cities such as Singapore and Hong Kong talent retention is at play
ldquoUnfortunately many organisations do not pay sufficient attention in re-hiring their people They pay little focus in developing their potential They focus on peoplersquos weaknesses rather than setting them up for success As a result talented people leave the organisation and recruiters assume that they cannot find people to join themrdquo Wai says
ITrsquoS NOT ABOUT THE MONEYThere is a misconception that salary compensation and benefits are the most crucial investments in employment or talent retention While they used to be the key elements to attracting and retaining talent evolving socio-economic factors along with a thirst for information and constant change brought on by the Internet age have shifted mindsets of working professionals Wai calls monetary benefits ldquosatisfiersrdquo but not motivators
ldquoThe key motivators to truly engage and help us to getting and retaining our performers are recognition one-on-one time mentoring setting them up for success paying attention to them listening to their physical and emotional needs helping them to become significant and allowing them the freedom to be the very bestrdquo he says
We are well aware that a sustainable work force be it in the West or Asia Pacific starts from the top And it may be the hardest but most rewarding step Top leadership will first need to show commitment in building a talent-based culture and demonstrate that they care about their people
ldquoThen you need to understand the DNA of your top performers decode and understand what makes your successful people successful Use these DNAcharacteristicstraits to create an interview as part of your selection consideration when you are considering new candidates or promoting from withinrdquo Wai says
THE LUXURY OF TALENT
SCRAP THE IDEA OF A TALENT CRUNCH WE HAVE THE TALENT IN ASIA BUT DO WE KNOW HOW TO
GET THE RIGHT HIREWORDS KRISTIE THONG
36JUNE-JULY 2015
It is useful to evaluate his potential so as to help him with his blind spots while putting focus on his strengths
On top of constant and open communication Wai recommends ldquostay interviewsrdquo These interviews recognise the achievements of employees and identify subsequent steps for growth
ldquoThis way you would have a better chance of creating a sustainable work force for the future state of your organisationrdquo Wai adds
SUCCESS SHOWSA sustainable workforce translates to a successful business Wai cites the example of the Capella Hotel Group where its property in Singapore continues to enjoy one of the highest occupancy rates since its opening six years ago When the group took over the Ritz-Carlton property in Bali it enjoyed the ldquobest year ever after 17 years in businessrdquo Founder Horst Schulze was quoted in an interview saying itrsquos all about the right hire
ldquoWhat a customer wants is no defects timeliness and caring service How do I know my front office manager is taking great care of my guests I can ensure this by selecting the right talent Somebody that has it in themrdquo
The effect flows through every aspect of the business
ldquoYou could see the positive results from their high level of guest satisfaction guest retention employee satisfaction and ultimately financial rewards for the owner and investors as wellrdquo Wai says
36-37 Talent and Mentor Thomas Waiindd 36 24515 1140 am
37JUNE-JULY 2015
37
ldquo
ldquoThe key motivators to truly engage and help us to getting and retaining our performers are recognition one-on-one
time mentoring setting them up for success paying
attention to them listening to their physical and emotional
needs helping them to become significant and
allowing them the freedom to be the very best
THOMAS WAIDirector Asia Pacific
Talent Plus Inc
37JUNE-JULY 2015
szlig8QGHUVWDQGERWKWKHLUtalents and desires and their weaknesses and blind spots
szlig)RFXVRQWKHLUWDOHQWVDQGcreate platforms for them to exercise their strengths
szligHHSDQRSHQGRRUSROLFIRUyour teams to approach you with concerns suggestions and innovative ideas for growth
szligQGLYLGXDOODFNQRZOHGJHtheir hard work and achievements do it timely and sincerely
szlig5HPHPEHUWRWDNHWKHWLPHto understand why a team member would make the decision they made and why instead of rushing to judgement about a decision
KEEP THE MOTIVATION
36-37 Talent and Mentor Thomas Waiindd 37 24515 1140 am
38JUNE-JULY 2015
Knowledge
IT MAY SEEM OBVIOUS BUT THE STARTLING TRUTH REVEALS A GAP IN HOSPITALITY SALES TEAMS AND THEIR ABILITY TO FOLLOW UP
In this day and age of email SMS Twitter and Gchat personal contact is still the most important way to build relationships In a world of ever-increasing automation and impersonal service a hotel must distinguish itself from its competition Hospitality sales teams need to realise that product and price are very similar in todayrsquos market What will be the clientrsquos reason for awarding a piece of business The relationship with the customer and the loyalty built up over time Hospitality
38JUNE-JULY 2015
THE ART OF FOLLOWING UP
THE LUXURY OF KNOWLEDGE
WE OFFER INSIGHTS FROM TOP INDUSTRY PROFESSIONALS IN A SPECIAL
KNOWLEDGE SECTION GO DIGITAL WITH US BY ACCESSING FULL VERSIONS
OF THESE ARTICLES ONLINE
CHRISTINE GAMARRADirector of Operations Asia PacificLRA Worldwidechristinegamarralraworldwidecom
sales teams must be in the business of building relationships instead of taking orders
A prompt and personal follow-through with the client is the most effective technique to gain commitment Following up not only displays a sense of urgency for the business lead it gives the opportunity to advance the sales process towards a decision The timeliness of a follow-up is another factor that will communicate your reliability to the client A follow-up should not be later than 48 hours after the last communication with the client
An effective follow-upszligHVLQFHUHDQGFRQILGHQWszlig$VNRSHQHQGHGTXHVWLRQVWKDWLQYLWH
the client to elaborateszlig3UREHLQWRRXUFOLHQWOslashVUHVSRQVHVszlig2IIHUVRPHWKLQJRIYDOXHOtilde
for nothingszligHPRQVWUDWHWKDWRXXQGHUVWDQG
what the client is looking for
Read the full article online at bizeventsasiacomluxury-of-knowledge-follow-up
38-39 Luxury of Knowledge_KTindd 38 24515 1140 am
39JUNE-JULY 2015
WHAT SHOULD YOU LOOK OUT FOR BEFORE PENNING AN EVENT SPONSORSHIP AGREEMENT
Exclusivity ndash Most sponsorship agreements would provide some form of exclusivity This is to avoid competitors sponsoring the same event or to avoid association with a conflicting category Where category exclusivity is provided for its scope must be clearly defined Eg A soft drinks sponsor may agree to exclusivity for non-alcoholic drinks or insist on being the only beverage sponsor
Trademarks ndash The agreement should state the manner and form (colours font size proportion to surrounding text graphics etc) in which the sponsorrsquos trademark may be used Likewise the sponsor may wish to conduct its own advertising and the event organiser should also have control over the manner and form in which its trademarks and logos are used
Payment ndash Often involves a hybrid arrangement where a percentage of the fees is paid up front and the remaining being paid in accordance
WORDS EL KWANG
Duetto a technology and services company offering medium to large hotel groups and casinos a three-year old system that assists in implementing revenue strategy In an exclusive interview with Biz Events Asia Patrick Andres executive vice president Asia Pacific for Duetto explained that the program uses sophisticated algorithm to gather information from web shopping patterns competitor hotel pricing airline traffic special events and social ndash all to understand market behaviour The systems will ideally allow hotels to optimise price profitability by category It also provides hotels with visible real-time information to make necessary business decisions such as adjusting accommodation rates on their websites or in contract negotiations
It ultimately provides the opportunity for hotels to implement an ldquoopen pricingrdquo structure that will benefit the consumer in the name of rate parity yet allows hotels to sell at a more profitable rate Open pricing is an evolution from traditional revenue management Instead of closing out lower rate categories it allow hotels to shrink or increase price differentiation between the room categories This hopefully leads to more yieldable corporate rate tender agreements in Asia much like what the American market is experiencing Yielding corporate rate agreements allow hotels to market profitable rates during peak demand periods
Read the full article online at bizeventsasiacomluxury-of-knowledge-duetto
39JUNE-JULY 2015
JOIN THE PARTY
THE GAME CHANGER
with a performance-driven schedule Where productsservices are provided in lieu of sponsorship fees the manner of determining their value should be spelled out along with warranties as to their quality standard and merchantability also incorporated
Exit ndash Long-term agreements should have a termination clause allowing parties the opportunity to call it quits with and without cause anytime during the subsistence of the agreement Grounds for termination may include either party bringing the other into disrepute late payment of sponsorship fees and cancellation of the event
Read the full article online at bizeventsasiacomluxury-of-knowledge-sponsorship-agreements
VICKI HENGDirectorVicki Heng Law Corporationvickivickihengcom
ldquoDuettorsquos new strategies within their systems might allow hotels
to regain pricing power ldquo
PATRICK ANDRESExecutive Vice President Asia Pacific
Duetto
38-39 Luxury of Knowledge_KTindd 39 24515 1140 am
2 0 1 5m i c eMEETINGS INCENTIVES CONFERENCES EXHIBITIONS
10-11 September 2015Suntec Singapore convention amp exhibition centre
wwwmiceasiaexhibitioncom +852 3975 5710
miceaSia
100+ Exhibition booths
5000+ Visitors
500+ ConfErEnCE DElEgatEs
8 aCCrEDitED Workshops
2 frEE ConfErEnCEs
30+ prEsEntations
This prestigious Awards Evening will be judged by a panel of leading event organisers from throughout the Asia
3DFLAgraveFUHJLRQLQWRWDOWKHUHZLOOEHDZDUGVXSIRUJUDEVWRVROXWLRQSURYLGHUVYHQXHVDQGHYHQWRUJDQLVHUV7KLV
evening awards party will be after the exhibition on day one of the event and it will be a fantastic way to honour
the work of Asiarsquos Event Professionals and provide a great QHWZRUNLQJRSSRUWXQLW
This event brings together leading Event organisers Meeting Planners Corporate Buyers Venues Hotels Attractive Suppliers Event Technology Tourism Boards RYHUQPHQW0ampVSUHGRPLQDQWOIURPWKURXJKRXWWKH$VLD3DFLAgraveFUHJLRQ
For more information about MICE 2015 and Awards Ceremony please email miceoliverkinrosscoukFor exhibition ticket registration please visit wwwetouchescommiceasia2015
40 Mice Asia Pacific ADindd 40 16515 653 pm
amp210DJDGB)$SGI$0
41 Sentosa Golf Clubindd 41 14515 838 pm
42JUNE-JULY 2015
WWHY SINGAPORE CONTINUES TO STACK UP
AS A PLACE FOR BUSINESS AND MEMORABLE
EXPERIENCES
SINGAPOREDelveInt
o
WORDS EL KWANG | KRISTIE THONG | GINA SIN
42JUNE-JULY 2015
42-44 Delve Into Singaporeindd 42 24515 1142 am
43JUNE-JULY 2015
e worked really hard to ensure that our attendees
feel like they are getting a luxury experience
where wersquove thought of and arranged everything
You really have to think of everythingW ldquo
HIGH-ACHIEVING QUALIFIERS OF US-BASED HEALTHCARE MARKETING CONGLOMERATE
FOREVER LIVING PRODUCTS WERE TREATED TO A TIME OF THEIR LIVES IN SINGAPORE
WORDS KRISTIE THONG
Soundproofed walls of the Sands Ballroom of Sands Expo amp Convention Centre Marina Bay Sands in Singapore could barely contain the pulsating excitement of the crowd Upbeat triumphant contemporary music and exuberant cheers could be faintly heard from the floor right below it Walking into the ballroom as an observer was an experience in itself illuminating hues of pink blue and purple danced along to the beat of the music in sync with cheers and dancing amid the crowd the dazzling lights fell against the unique clusters of crystal-like structures high on the ceiling resembling thousands of balloons just about to fall
This amazing sight was Forever Living Products Global Rally held in Singapore on April 19-27 2015 Forever Living
THE LUXURY OF HEALTH
Products a multi-level marketing company that sells aloe vera-based drinks and bee-derived cosmetics nutritional supplements and personal care products hosts an annual Global Rally to celebrate the success of its representatives also known as Forever Business Owners (FBOs) and award them hard-earned Chairmanrsquos Bonus cheques It is a time where the company shares new directions launch new products and provide training and inspiration
ldquoOur business model works in such a way that in order for our FBOs to be successful they must first help others reach their goals This ensures an environment of passion and compassion where people can aspire to be what they want to be and are given
the tools to change their lives for the betterrdquo says Ashley Hower director of marketing at Forever Living Products
ldquoBy having leaders and qualifiers hearing and sharing their stories and tips for success they are inspired to set goals and reach for their dreams The entire event is very celebratory and empowering ndash it feels like a big family reunionrdquo she adds
Each Global Rally sees over 7000 FBOs coming from 106 countries and runs on an extensive itinerary comprising training sessions lots of entertainment and unique experiences Having previously hosted the rally in Hawaii and London and heading to Johannesburg in 2016 2015 was the year for Singapore and for Asia
ldquoWe are always looking for new and exciting destinations to take our FBOs We want to make our Global Rally lsquoan experience like no otherrsquo and know that it begins with the destination selectionrdquo
While the country naturally holds up as an attractive tourist destination Hower shares that Singapore was also chosen in part due to its history that parallels Forever Livingrsquos brand values Drawing similarities to Singaporersquos founding father Lee Kuan Yew and his passion to create a safe and prosperous society for its citizens Forever Living Productsrsquo CEO Rex Maughan thrives on a similar belief of helping people from all over the world look better feel better and achieve their dreams
ldquo
42-44 Delve Into Singaporeindd 43 24515 1142 am
44JUNE-JULY 2015
Putting an incentive program of such scale is no easy feat Forever Living worked closely with Pacific World to ensure seamless logistics for travel meal planning and activities
ldquoWe worked really hard to ensure that our attendees feel like they are getting a luxury experience where wersquove thought of and arranged everything You really have to think of everything ndash how the attendees will feel when they arrive at the airport what their first impression of the hotel is the convenience of getting around what activities they enjoyrdquo Hower says
Some of Singaporersquos local culture and experiences were brought into the program this year Qualifiers were brought to Sentosa Island for a fun-filled day culminating in a beach party feast and entertainment Top
qualifiers were treated to a special dinner at Gardens by the Bay followed by drinks and desserts at Ku De Ta ndash arguably Singaporersquos hottest night spot on top of Marina Bay Sands Throughout the program there was cultural entertainment infusing Chinese and Indian influences and many opportunities for FBOs to try the local cuisine
ldquoSingapore was a fantastic incentive travel destination The melding of the cultural history with the modern Marina Bay Sands gave our Forever Business Owners a luxury destination and a cultural experience they couldnrsquot have found anywhere else Singapore was clean safe and easy to get around Our Forever Business Owners enjoyed visiting Sentosa sampling local cuisine and exploring everything Singapore had to offerldquo Hower says
ingapore was a fantastic incentive travel destination The melding of the cultural history with the modern Marina Bay Sands gave our Forever Business Owners a luxury destination and a cultural experience they couldnrsquot have found anywhere else Singapore was clean safe and easy to get around Our Forever Business Owners enjoyed visiting Sentosa sampling local cuisine and exploring everything Singapore had to offer
ldquoldquoS
Team Japan Endless entertainment
ASHLEY HOWERDirector of MarketingForever Living Products
42-44 Delve Into Singaporeindd 44 24515 1143 am
KLCC_10YAC_micenetAsia_ad01_0615ai 1 4315 848 AM
45 KLCC ADindd 45 13515 839 pm
46JUNE-JULY 2015
30 MINUTES WITH ALOYSIUS ARLANDO CEO OF SINGEX HOLDINGS PTE LTD GAVE BIZ EVENTS ASIA A LOOK INTO HIS VISION OF A SUSTAINABLE CONFEX BUSINESS MODELWORDS EL KWANG
With a vision to be the leader in the APAC business events industry Aloysius Arlando has no intention to rest on his laurels Since his appointment SingEx has invested a few million dollars in doubling staff strength and conducting robust research in curating events like the Internet of Things Asia which saw more than financial gains for the organisation and its customers The motivation to establish a more sustainable business model and the appreciation of the event subject matter saw the implementation of a two-prong approach in venue management and creating new industry-relevant business events that do not conflict with existing ones
ldquoWhether it is the eventrsquos return on investment or objective companies are looking for good return and value derived from matching buyers and
CREATIVITY TAKES BUSINESS CENTRE STAGE
DelveInto
THE GROWTH OF INTERNET OF THINGS (IOT) ASIAIOT ASIArsquoS GROWTH IN 2015NUMBERS FROM IOT ASIArsquoS INAUGURAL EDITION IN 2014
44 sponsors and exhibitors representing 13 countries10 increase 2100 trade visitors and conference delegates 288 growth
41sponsors and exhibitors representing
11 countries
A total of
1630trade visitors and conference delegates
58 speakers representing 15
countries presented at the conference
85 speakers from 16 countries presented at the
conference (almost double the of speakers)
4648 Delve Into Singapore SingExindd 46 24515 1143 am
When you choose the Fairmont Singapore and Swissocirctel The Stamford you gain access to more than 70000 square feet of state-of-the-art and multi-functional conference and meeting space at the Raffles City Convention Centre Strategically located at the heart of Singaporersquos business district just 20 minutes away from the airport enjoy unparalleled convenience and accessibility Our team of outstanding conference concierges offers support every step of the way and helps ensure that your meeting or event is a rousing success each time
For reservations please call +65 6431 5534 email salessingaporefairmontcom or visit wwwfairmontcomsingapore
THE CHOICE FOR MEETINGS
47 Fairmont Singapore ADindd 47 13515 825 pm
48JUNE-JULY 2015
sellers as a business solutionrdquo said Arlando
The process of creating events ndash whether it is based on a national agenda like Singaporersquos wish towards hosting more healthcare events or opportunities identified through research on key industries to drive tomorrowrsquos growth ndash could take six to nine months
Arlando explained that each curated event should have a lifespan of five to 15 years It must meet the evolving needs of the industry and marketplace while flexible enough to allow the event agenda to morph with the changes in technology or other trends One perfect example is the way traditional exhibitions have morphed into CONFEX (conference-exhibition) multi-faceted platforms to drive engagement through meaningful content shared at conference sessions and business connections and exchanges on the exhibition floor
hether it is the eventrsquos return on investment or objective companies are looking for good return and
value derived from matching buyers and sellers as a business solutionrdquo
ldquoldquo
ALOYSIUS ARLANDOCEOSingEx Holdings Pte Ltd
W Throughout the interview the humble and pensive leader used the collective ldquowerdquo more often than ldquoIrdquo in his sentences When it comes to leadership and talent discussions Arlando expressed his passion for meeting people from all walks of life He ensures his team is a good mix of background and professional attributes His team is important to him
ldquoWe respect our teamrsquos personal moments of needs whether it is new working mothers or one who becomes a carer for the family As human beings if we can take care of our family needs we have won half a battle (in life)rdquo
Arlando keeps his team engaged through no-strings-attached coaching and transparent communication With a big smile and coy laughter Arlando defined the importance of transparency by saying that he graciously obliged when his team asked him to smile more frequently
EVENTS CREATED BY SINGEX
$$$ CONVERSION
KEY INDICATORS OF SUCCESSszlig Client feedback on successful connectionsszlig No of deals and business converted
szlig WasteMET Asia 2012 amp 2014szlig Last Mile Fulfilment Asia March 2015szlig RehabTech Asia March 2015szlig Internet of Things Asia 2014 amp April 2015szlig Radiology Asia May 2015szlig WasteMet China July 2015szlig Green UrbanscapeAsia 2013 amp November 2015
szlig RSA Conference Asia Pacific amp Japan 2013 2014 amp July 2015
szlig International Conference on Sustainable Development 2013
szlig ASEAN Business and Investment Summit 2014
NEW-TO-MARKET EVENTS
MANAGED EVENTS
617 BUSINESS CONNECTIONS made at the inaugural Last Mile
Fulfilment Asia 2015 in March 2015
403 SUCCESSFUL MEETINGS conducted at the exhibition floor
S$122 million worth of deals generated from inaugural Greenurbanscape Asia 2013
4648 Delve Into Singapore SingExindd 48 24515 1143 am
49JUNE-JULY 2015
Quay Room
CITY ESCAPEA RECENT STAYCATION AT
PARK REGIS SINGAPORE SHOWS THE POSSIBILITY OF GIVING YOURSELF OR YOUR MOST DESERVING
EMPLOYEES A BREAK EVEN IN THE MOST BUSTLING
PLACES IN A CITYWORDS GINA SIN
Just a stonersquos throw from one of the most vibrant entertainment scenes along a historical riverside known as Clarke Quay the 202-room Park Regis Singapore would do well for business retreats
Surrounded by lush greenery Park Regis Singapore was first opened in 2010 and has recently completed a SGD3 million (USD22 million) facelift that saw the reception move from the ground floor to the third a new all-day dining FampB venue upgrades on bed items and a complete makeover of the lobby meeting room and rooftop bar
Stretch the lethargy away in the morning with a poolside yoga class where a refreshing waterfall cascades into the 25-metre-deep pool Then
refuel with a power-packed breakfast at Twenty3 Drink amp Dine with the wide variety from its buffet selection
Clarke Quay may be popular for its nightlife but there are also lots to explore such as the numerous hipster cafeacutes bars and restaurants within the vicinity Hotel guests get 10 percent off their bills of participating food and beverage outlets by presenting their room cards
Visit the Asian Civilisations Museum located close by or attempt the adrenalin-pumping G-Max Reverse Bungy along the riverside Choose to
Singapore River Cruise
dine in one of the restaurants or head back to the hotelrsquos Royal Pavilion for their signature Cantonese dishes such as the Royal Smoked Duck and the Wok-fried Mashed Fish Noodle with Lobster
Sign up for one of Park Regisrsquo cocktail classes as a team-building activity for up to 10 guests by June 2015 or conclude meetings with a sunset cruise disembarking from the quayside Watch as the sun sets and the neon lights of Boat Quay and Clarke come to life Spot landmarks and bridges such as the Raffles landing site the Merlion and the Cavenagh and Coleman bridges End the day with more cocktails at Revive the hotelrsquos rooftop bar that is not opened to public until the fourth quarter of 2015 It can be hired for intimate cocktail events of up to 50 guests with outsourced furniture
An incentive package featuring some of the activities mentioned above is available for corporate group bookings until the end of the year
49 Delve Into Singapore Park Regisindd 49 24515 1144 am
Hongkong
26 - 27 August | Grand Hyatt Hong Kong
50 ACTE ADindd 50 13515 823 pm
CMY
51 Pacific Worldc ADindd 51 13515 752 pm
Twice the percentage of Buyers than in 2013 expect to conduct business valued at over
1million
The 23rd ITampCMA and 18th CTW Asia-Pacific
29 Sep ndash 1 Oct 2015Bangkok Convention Centre at CentralWorld
Bangkok Thailand
Incorporating Luxury Travel
Exhibitors amp Sponsors Corporate Travel ManagersConference DelegatesMedia | Corporate Travel
Exhibitors | MICE amp Luxury TravelBuyers | MICE amp Luxury Travel | Association Professionals amp ExecutivesMedia | MICE amp Luxury Travel
wwwcorporatetravelworldcomapacwwwitcmacom
Look At What We Achieved In 2014
Over 2500 MICE and Corporate Travel professionals including association executives and luxury travel buyers from 55 international territories
84 of Exhibitors expect to receive orders within a year
40 of Buyers confirmed procurement on-site with Exhibitors
Host CountryOrganised By Supported By
gtURXP[ltTSXP
4]S^abX]VP]SBd__^acX]V0bb^RXPcX^]b
Industry PartnergtURXP[0Xa[X]T gtURXP[ET]dT lt^Q[XT0__Pac]Ta
ltTSXP0U[XPcTb
Very impressed with the overall organisation quality of buyers and
remarkable welcome reception euromic Belgium
Exhibitor | Christophe Verstraete Executive Director
Great avenue to obtain research information from diverse regions and
destinations Association of the Polish Media Poland
Media | Robert Pawelek Journalist
I got to renew or discuss contracts and build new relations Panorama-Medica Group Co Ltd Thailand Buyer | Katherina E Lempert-Dober Chairwoman
The discussion session was a good sharing session for all my peers Gemalto Singapore Corporate Travel Manager | Jean Bey Senior Buyer - Asia
52 ITampCMA BKK ADindd 52 13515 806 pm
53JUNE-JULY 2015
THERErsquoS NOTHING LIKEAUSTRALIA
Produced by Business amp Tourism Publishing Asia Pte Ltd and Business Events Australia wwwbusinesseventsaustraliacom wwwbizeventsasiacom
53-68 Australia Supplementindd 53 24515 400 pm
54JUNE-JULY 2015
UNLOCKINGAUSTRALIArsquoSNEWEST TREASURE
The Adelaide Convention Centre welcomes the world to its new state-of-the-art facilities designed with the event plannersrsquo future requirements in mind It is surrounded by premier entertainment sporting and medical precincts and set on the cityrsquos revitalised waterfront district
Find out more about our brand new building at adelaidecccomau
53-68 Australia Supplementindd 54 24515 1145 am
55JUNE-JULY 2015
53-68 Australia Supplementindd 55 24515 403 pm
56JUNE-JULY 2015
53-68 Australia Supplementindd 56 24515 403 pm
57JUNE-JULY 2015
53-68 Australia Supplementindd 57 24515 403 pm
58JUNE-JULY 2015
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59JUNE-JULY 2015
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60JUNE-JULY 2015
Discover a zoowithout fences
THERErsquoS NOTHING LIKE AUSTRALIA FOR YOUR NEXT BUSINESS EVENTPLAN NOW VISIT AUSTRALIACOMBUSINESSEVENTS
TAU0105_297x420_Zoo_V1indd 1 11052015 520 pm
53-68 Australia Supplementindd 60 24515 1145 am
61JUNE-JULY 2015
Discover a zoowithout fences
THERErsquoS NOTHING LIKE AUSTRALIA FOR YOUR NEXT BUSINESS EVENTPLAN NOW VISIT AUSTRALIACOMBUSINESSEVENTS
TAU0105_297x420_Zoo_V1indd 1 11052015 520 pm
53-68 Australia Supplementindd 61 24515 1146 am
62JUNE-JULY 2015
53-68 Australia Supplementindd 62 24515 404 pm
63JUNE-JULY 2015
AD
EXPERIENCE WORLD CLASS OPENING DECEMBER 2016
Artist impressions courtesy of Hassell + Populous and Darling Harbour Live
Introducing a new world class convention exhibition and
entertainment destination on Sydneyrsquos sparkling harbour
With an integrated design and best practice facilities you will
be within walking distance of Australiarsquos largest business district
financial centre and hub of thought leadership and innovation
ICCSYDNEYCOMSALESICCSYDNEYCOM +612 8297 7600
MANAGED BY AEG OGDEN
THEATRE EXHIBITION CONVENTION
53-68 Australia Supplementindd 63 24515 1146 am
64JUNE-JULY 2015
53-68 Australia Supplementindd 64 24515 404 pm
65JUNE-JULY 2015
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66JUNE-JULY 2015
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67JUNE-JULY 2015
E X P E R I E N C E U N F O R G E T T A B L E E V E N T S
S Y D N E Y rsquo S M O S T U N I Q U E V E N U E
A U S T R A L I A NT E C H N O L O G Y P A R K
CONFERENCES I EXHIBIT IONS I CORPORATE MEET INGS
TRAINING I FASHION I PRODUCT LAUNCHES
AND MUCH MORE
salesatpcomauPh +61 2 9209 4220wwwatpcomau2 Locomotive StreetEveleigh 2015
53-68 Australia Supplementindd 67 24515 405 pm
68JUNE-JULY 2015
AD
Contentindd 5 261114 1051 am53-68 Australia Supplementindd 68 24515 1146 am
69JUNE-JULY 2015
Engage
From April 30 to May 10 a total of 235 million visitors ndash including 153000 international attendees ndash took part in 200 events conducted throughout host venue Coex from culture exhibitions and conventions to promotions performances and even a beer festival all of which served as an effective marketing platform for the clusterrsquos stakeholders
Among the major events Asiamania a multi-nation business and cultural trade show running from April 30 to May 3 included promotional booths from Korea Japan China and Russia each exhibiting various cultural assets from across the region Contributing to the local MICE presence was the Seoul Tourism Organization whose promotional stand was modeled after
C-FESTIVAL IN SEOUL DRAWS
GLOBAL AUDIENCETHE INAUGURAL
ldquoC-FESTIVALrdquo PROMOTED THE
CAPABILITIES OF A NEWLY-FORMED
GANGNAM-BASED ldquoMICE CLUSTERrdquo
OF EVENT VENUES SHOPPING AND
ENTERTAINMENT PROVIDERS
Seoulrsquos ancient city walls while the Korea Tourism Organization stand introduced visitors to other national destinations Other key events included a ldquoCulture Techrdquo fair and a ldquoCreative Urdquo exhibition zone The festival was organised by the World Trade Center Seoul MICE Cluster Committee
Created to increase competitiveness and allow for joint marketing strategies among members the MICE Cluster initiative unites 13 major companies involved in the business events community including and surrounding Coex which along with the nearby Korea World Trade Center was recently designated a ldquoSpecial MICE Tourist Zonerdquo by local government agencies Members also include business hotels department stores entertainment complexes PCOs and more such as Korean entertainment agency SM Entertainment which appointed K-pop stars EXO as official C-Festival ambassadors
In addition to the festivalrsquos promotional benefits for its members the ROI across 11 days also demonstrated the effectiveness of the event The Coex Seven Luck Casino a foreigners-only
venue for example saw a 401 percent increase in custom compared with the same period in 2014 while the five-star Grand InterContinental Seoul Parnas ndash also part of the complex ndash saw a 209 percent increase in room occupancy over the same comparative duration
ldquoThrough our first C-Festival we were able to see both new growth and the take-off of the MICE industry which is still a new industry for Seoulrdquo said Coex president and CEO Byun Bokyung He went on to affirm his commitment to ldquocontinue building and showcasing diverse content in order for the Korea World Trade Center to become the centre of the MICE industryrdquo
Stephen Kwak an assistant manager at the Seoul Tourism Organization agreed with the growth potential of the C-Festival in the coming years saying ldquoIt helped Seoul by emphasising various tourist attractions that MICE delegates would enjoy visiting during their stayrdquo With the weekend proving the most popular for Asiamania Kwak said that feedback for the Seoul booth was positive with visitors remarking that it ldquowell-represented the cityrsquos diverse offeringsrdquo
Love Heart Project
WORDS BEN JORDAN
69 Engage Coexindd 69 24515 1149 am
70JUNE-JULY 2015
Engage
With many UNESCO-heritage listed sites and venues in the world to choose from one group chose the much revered West Lake in Hangzhou as the centrepiece for an event Some 90 guests from Canadarsquos York House School travelled to the picturesque destination for a cultural trip planned around a golf tournament
The guests arrived at Hangzhou Sofitel Westlake Hotel on the first day What awaited them was a lavish welcome cocktail and gala dinner set up at the Sky Garden with views of West Lake as its background
The next day was where the program truly began Guests were divided into two groups ndash the Golf group and Parents-Child group ndash according to what guests preferred The group for golf headed for a friendly tournament at Fuchun Resort Golf Club while the other enjoyed a spa session and a tea tasting ceremony The children spent time at Zoo Coffee a creative club located in a shopping mall where its unique set-up resembled a quiet forest wonderland with a myriad of wild animals
Guests then went for a boat ride over West Lake and watched a large landscape live performance created by three renowned directors ndash Zhang
WEST LAKE STORY
A TRIP PLANNED AROUND HANGZHOUrsquoS REVERED WEST LAKE TELLS OF THE DESTINATIONrsquoS RICH
CULTURE AND SCENIC STORIES
Yi Mou Wang Chao Ge and Fan Yue Guests visited the largest isle in West Lake which is called ldquoThree Pools Mirroring the Moonrdquo and covers an area of 6000 square metres The shadow of the isle the elegant garden and the scenic beauty combined makes the isle one of the top 10 West Lake attractions particularly popular during the Mid-Autumn Festival
The group also visited the ancient He Fang Street which has a profound history Consisting of the historical commercial civil and architectural culture of Hangzhou it is the best place
to get acquainted with the destination Groups also enjoyed the ldquoSong Cheng Eternal Loverdquo drama which is known as one of the more acclaimed shows in the world The performance describes the hardship of Liang Zhu ancients the magnificence of Song Palace the fierce battle of Yue Gu Jun the song of Liang Shan Bo and Zhu Ying Tai and the song of the white snake and Xu Xian These stories are told through a spectacular display of sound light and stage effects
70JUNE-JULY 2015
Sofitel Hangzhou Westlake Hotel
Golf tournament
70 Engage Hangzhouindd 70 24515 1149 am
71JUNE-JULY 2015
Engage
Aprilrsquos Wine Down Wednesday organised by ACI HR Solutions and Biz Events Asia gave guests the privilege of a first look at the new Club Lounge at Hotel
Jen Tanglin Singapore (formerly known as Traderrsquos Hotel at Cuscaden Road) Over 90 professionals from
the MICE travel tourism and hospitality sectors networked over drinks and a buffet spread with an
impressive display of sweet treats Guests also had the chance to look at guest rooms on the newly revamped
Club Floor The event was sponsored by Hotel Jen Tanglin Singapore and duetto
HAPPY SNAPS
FROM WINE DOWN
WEDNESDAY
71 Engage Hotel Jen WDWindd 71 24515 1149 am
72JUNE-JULY 2015
ćľŅǴŭƀ뼷āĶɽĄŗۍĉדĀϝĀŞ뼵ϾĀЌѠͱກĀěɁǟħކՠĀǚ뼶ĔȏϝĀŞ뼵ЌѠŠěɁǨͳȩĀĄqಌϾr뼷খأćӃɯӍЌѠ˖Ӫˡġ뼷ĉĶǨɶᅆŠڥĀďĄಌϾĀǃɩ뼷ƦϿĠě֏˺ॎӃɯģĝćĞƶѲʑħϢеǙҜಌϾɆԥ뼶ȁˤ뼷ĔĂʿāĶјǭŗqಌϾrǟħ٧Āǂʚ뼶
ľŅǴċʃ뼷āĶćĂȏοȢКɁʸˋˡʭĀʗˡĉՂNjȒŠğʑ뼷ɝŴĶƧħqಌϾrĪǭػ쨵ĖqಌϾrĴ뼷ƣźŴĶԒĞĖƇĬ쨵뼶ӗęĠĀĉĀƫĄ쨰qಌϾrźŴĶԒĞĖŕķ౯ĀЌѠŠԚċЌѠȞײ뼶ȆƻɝӍqۈिrǟħĂċŞҠƣźŴĶԒĞĖƇĬĴ뼷āĶǨīĖĀĄ쨰NJ뼵Ġʻ뼵Ljǥ뼵ݶиĀʇҌŠȱਢɁ뼶
ឧࡢ뼷ભȘʆĉˍĂĀۈिȢćᎴŐ뼷Ʀďě֏ˡĎĸ뼷ۈिŞҠஅƧĂԿԵĈवƺĀęኧ뼷ڇۃŎƼЍĀԄӪӃɯĉՂǡϰ뼶āĶȠƱ뼷ĔĂԿęĀ
ኧďĄࡒĀNJ뼶ȁˤ뼷āĶјǭŗလिNJۈǟħĔĂʿĀǚǦ뼷ŗĸdžفĀƄਬƺ뼶လف˧ǘdž뼷χƎǢĈԣŭĀ뼷ĄġŚŕƳĀهƞ뼷ԵĈqġŚσفƥيrĀݔ؆뼶அƧƜƚॸćॸĂɁƜƚĂƟ뼷фĘĀလفӲ˴ƄΡȸĠɹ뼵śĠɹ૨뼷ĝđħфĪҍ۵ӲĂśȥſƄᐻĀσ뼶ƄΡۈिŞҠƧƍͳ뼷ƄΡȺໆѲĈĠĬϵɘ뼷ۈि˧ăěģăˆϚȺNJĀ뼶
ćĔċˊʃ၅٧ƀ뼷źāĶĎĂŐΥҨqಌϾrĔċӛʚ뼷ĞĂĞǨͳȩĀĖЪĄƇĬ쨵Ⱥǰ뼷ಌϾ˄ăĂǭđᔐ쨱ಌϾģăĂǭ୨ăĻӍ뼶ŮđāĶҕċԳʇĞĂĞ뼷ȺǰāĶƲĐĝŀƜćಌϾƥġ쨰NJ뼵Ĵǎ뼵Ծ뼵ϔϙŠ뼷ĔĂȏŢāĎĸďĄಌϾ뼶ůķƜćȆĪ뼷ƓěŀƜġĀŇƂ뼷ŕȶđĀĄģđΓīΰĢŹ뼶ڒ
Ƿ୯փఔŨ쨗
ಌϾħˀ좄
ŭʃʃ
ǚтƂύĘʄӃɯٲ뼶ɑջ୯ѮąƬϢеϨȉʇĀ
ȶđȡ뼶
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$KXGPVUۈिĄŗĪƯĀě˴ӍϱǭЋƶɆ
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ɽৠ٧elbizeventsasiacom
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72JUNE-JULY 2015
72 Chinese Editorial Lettersindd 72 24515 1150 am
73JUNE-JULY 2015
73MAY 2015
ƼЍ˗ՅЌѠ˥ʿಌϾЌѠˡϘċȞײʗ२ĉƯ뼷ħಌϾЌѠǭąƼĤĀԶѤ뼷ģǞơըdž˽ȞײŢƍͳಌϾӃDŽĀăגɸɾ뼶˗ՅЌѠ२ĉƯȜƍͳѲʹȉಌϾժΆʪʸćĂŐ뼷ƯʭѲʹҺʓа뼷ɡӴĀԜӍࠒΙĀ˝ՊƑħϭދ뼶ȮύNjęϙѲʹ+CEQDWEEKѲʹ˄ύʕᘶƋʕǟĀĻːࢬѱΙǝ뼷ĖƋʕďĀՒŞጣ뼷ǞĖƬԐԵ뼷ఁบጣ뼷৯χƯغĉ˴˖뼷ƲĂċժΆĝɩĖߙϜߝ뼶
ć˗ՅЌѠ२ĉƯĘ뼷ȜĈʈʞɩľߙϜাۋĀƯغĉ˴ΏDŽ˖Ӫ뼷ȺġಗĂǩDŽ؈ǂೀ뼵Ăǩೀ뼵Ăǩ˗Յਓĉ˴뼷ŗӍĂǩƼЍਓϢ˖Ӫǀȗ뼷ŴĶȜࡄħਓϢĘԭċȡĀ˖Ӫ뼶źƲʞऒĀਓϢʠߔಌϾӃDŽĀχ₈Ƭʇ뼶
ĤȀะɸľʞĎĢſŚʘ뼵96뼵չՍȓѣ뼵ՍၽݭDŽ뼵ଔӘݭDŽŠײĀӅśଋąύݔƬЌѠמćĤȀะऄЌѠঢ়ډЌťࢨƬЌѠݔDŽĀмȞॏě뼶ćॏěĘ뼷ڏˡߊͳȩˋśଋਓॏ˽מćƼЍĀŕĤмˡ뼶5ampŚܕߝĈՃȓѣ쨞ĤȀะ쨟ɽઠKUCڱӍěجƖҠӍūǕ쨣Ӄɯ뼵ƱůۈGGJCPԶФ뼷ˤơƜƚħęŝՇҜąĂċĻŗःˤιȸ뼵จęĉȱͶŠąݔƬЌѠŕĤƚяĀĂċݘČƯě뼶
73JUNE-JULY 2015
ɾϒǛТঢ়ЌѠמġŕęĀΪӃࢰȞײǛĎӽȜɘɾϒ⏜ࠑ뼶٩ʹćŭũˡ뼷⏜ࠑǛĎӽʇҌȜшĈǎϢӭ뼷˄ѲĈǚϗᤂːƶМĀěڱӍƜƚɁŞ뼷ಗƪċၰěढ़Šċěڱढ़뼶ˤơş֏ϝĄҬŅŭǛТঢ়ЌѠמȉ1TKGPVCN5GC8KNNCUCPFQVGNQORCP[VFڑ፴ৗڱćǘ⏜ࠑũѲ˟ȷǛĎӽЌѠŗĎĀԨĂċϝ뼶
क़Ś쨞OCTCӘЌѠӍʇҌ҈ثQVGNU4GUQTVU쨟ǘඳୌसӘራҠũѲĀ҈ثӘЌѠ쨞OCTC$CPIMQM쨟ć˥ūڏDŽąοȢКĀũˡ౯К뼶҈ثӘЌѠѲĈǎϢӭ뼵Ăċঢ়ډƄ˪േ౸뼵ĂŝʞǘljڝĀЌť뼵ĂċĐɒذƬʇħМƬĀƄჾКၰěढ़뼷ŗӍƪċĠβĨढ़뼶ĠβĨढ़ĀʋύරඌغŪ뼷ĻźӖĀĢƔʾϞɌʭ뼶ب
73 Chinese Sound Bitesindd 73 24515 430 pm
74JUNE-JULY 2015
ŊĈĉĻŗΞĘʄĄĂǝƄՃĻĨ뼵ĠĠӴĀŚęĝ뼶ȺۍĉדĀटĐę뼵ᇱЉĀΝբŠƍͳĀ϶ᇫሊş֏ĀŀƚໆѲȢĄġŚǀ뼶ȮϾĀʁĤҠ뼵ăߟĀĤĐŞઝǒҠĖōǩĀʋභ뼷ĘʄƄĴƄăćᄏƜƺŠŀƯ뼶
ĘʄĨŪħġŚě֏ˡĀȶ뼷פą؈ŠӃɯٲŢ˺ॎӃɯˡӪĀڇŠ؈ॸဩ뼷ԨĂĈϙʲɫĄˬιʘĀşТ뼷ȺˢϞవȘʆęΝ뼶ăΡǷȮċŚŝǝΝśşǡϰĘʄ뼷ĝĨڨǷŗŕŨĀĴǎĖТ뼶ĘʄӃɯٲŚӃɯਇɘǥːϵŀȩФ뼷ύǘĈŎԭħϔϙĀιʘ뼷ĘʄƲŭĝڇۃąƞęՏŚěڱӍ֏זĖĔƀڏDŽ뼷Ȇġďಗą(QTOWNCวݭġŚę˺ظ뼵ցЍ҈뼷ŗӍɩᕹϝĀĘʄŚĴظঌєŠĘʄŚǗΆ뼶
ϝĀŞϯȗȓѣӍƜƚॸȓѣXGPVU6TCXGNUKCƼЍჼƂɽǀȗCZCPVCUWYCPćă΅ǡŗ+ɮŝĀǻśଋąćĘʄڏDŽĀŚě˺Ӄɯűזě쨞+6JKPC쨟뼶Ŵćˈɩ$KXGPVUۈिਲ਼ɝĴȩФ뼷ĘʄćĔŭƀşŀąňęĀȻ뼷ƦؼĝĄŎᇫሊĀƶˋş֏뼶
qŢǘěغڱĎĸ뼷ĘʄĻĸԵĂНĈϙʲɫ뼷ƦؼąƄՃĻĨ뼶פąЌѠƥʋ뼷ĘʄŃĈňĠăǜՏĀɁŞŗӍԵĈȆŞɡĀբžŴĶ˝Պ뼶r
ěڱɁŞҤćĘʄĘʄшĈϿĠęՏě֏Ɂࢰ뼶ĘʄĤŚűז֏ƺĀŚڇۃġķďĄȺġĂċŕԵזӍƜƚɁࢰ뼷ƦؼģĄĠŭĎŚޱǫʕˡѩŞ뼶ĘʄȘűě֏ġķģĄڏěĀז֏ԨĂċډĀŚě֏ɁŞ뼷ƑĄڏѩĂȸ֏ěƂĀχџ˝Պ뼶ԨĂċџলĀɁŞĄĘʄŚěڱġķ뼶ĔċŗڏѩęՏŚěڱ뼵ԄӪΡƦʄʭʋĀěڱġķŞހŝݖઽͲġķ뼷ʁƶdž
Ęʄě֏ˡLjϋ˓ஸ
Ǘ˸뼷ȉʋභоŚӚ౨եȠʫ뼷ιʘѲƶϔŨຂ뼷ŞȗʞīĐћয뼶ěڱġķшĈĂċǚϗːƶМ뼷ĻગĉĀƄჾՏၰěढ़ŠċęŇăDž뼵ɧϜᰋࡊĀĠβĨěڱढ़뼷ߴĈŕϵɘĀƬڐͶՕӍǜཥѲ뼶ˤʋ뼷ěڱġķʭģѲɪĀʁƶեęЌѠ뼷шĈǎբҍϾϢӭ뼷ѲӍěڱԜӝ˖ӪमƼ뼷ĻӖՏĀěڱŠƜƚ뼶qrƼЍΡ뼵2ʠĉěӍͶԉěڱ뼵ljۈिş֏ݭDŽŭěŗӍġŚŭĘʄȘűěũDZȐၰĝćĔƀڏDŽ뼷˄ɩĖƶ뼶
ĘʄŕĤɁࢰ숯숯Śŝě֏ġķ쩑ӅNJǩ؆ħ0CVKQPCNZJKDKVKQPCPF
QPXGPVKQPGPVGT쨞5JCPIJCK쨟뼷Һ؆q0쨞5JCPIJCK쨟r쩓Āśƍ뼷ȜźϿĠۈƖŞҠĀതڌŢƋᓮƔ˫ɡ뼶Śŝě֏ġķύŚŝԄӪˌŠĘʄ؈ʸǟդӚ뼷ɽӚ౨ǚϗħоːƶМ뼷؆Șʆƥŕ뼶ě֏ġķшĈоːƶМĀبʭ֏ɁŠоːƶМĀبʋ֏Ɂ뼶بʭ֏ɁಗċęՏ֏ढ़Šċ٣ܪևŇĀ֏ढ़뼶ƲĂċęՏ֏ढ़ĀǚϗħːƶМ뼷ևŇĀ֏ढ़קːƶМ뼷խǫߴĻˢТ֏ढ़뼶ˤʋ뼷Śŝě֏ġķģѲĈċęŇăDžĀěڱढ़뼷ĻગĂχƁԮĉăDž뼶ǟħϝǡȘʆĘǚϗŕę뼵njːŕƬĀě֏ෞʸɆϝ뼷Śŝě֏ġķנמˀ뼵ઝǒ뼵Ԑߺ뼵ǘĂɆ뼷ŃѲĈѩȓ뼵Ԅˡġķ뼵ɪЌѠDžѲ뼶
Ĉqʁƶแrƥ؆ĀĘʄŗȺযĀęڇۃĀӃɯѺ۷ࡒNJЪጠŗӍՏĀŚě֏ƜƚǡĎڏѩ뼶
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NJ졿ఫ
74-75 Chinese Cover Storyindd 74 24515 1150 am
75JUNE-JULY 2015
qύǘĈŎԭħϔϙĀιʘ뼷ĘʄƲŭĝڇۃąƞęՏŚěڱӍ֏זĖĔƀڏDŽ뼶r
ːĘʄӃɯٲŚӃɯਇɘǥ
ȞЌѠ뼶ĔŝЌѠŮĈǎϢӭ뼷Ӛ౨ǕǻύĂƁڝƬĀūǕݱɽˌ쨞Ӛǘŭͳ쨟ǨϐӚƦŪ뼶
ĻગĠǩਓϢ뼷ƦؼшĈۍĉٵґĀƬסĐɒذŠʕђĀϜٲ뼷ґʸˈƞՏĀƜƚ뼶ĀѲʹĄǘŗǡΟǼĀϜٲϐҜȥŪ뼷ƧȺŒŞ΄ąˈľŅȉλĎĀȗЯ뼷ŐଟĀŬǰƅ뼶
ԨĂċກĀɁŞקĄк˟뼶к˟ĄĂċמඵӭŠЌťǘĂɆĀ२ĉě˴உǒˌ뼷ŞƳĘʄĀġķŞь뼷ĄĂċʗŦȏˣߜĂċћ뼵뼵ΜĀˬǎ뼶ƜƚॸĻŗಶůĔƀĀˬǎǟħƜƚɁŞ뼷ŕґʸăɸľĉĀƜƚ뼶
ӃɯѺ۷ࡒĘʄшĈযĀ˥ͳΝNJЪጠŠ۵ĠΦࡡ뼷եϒĀՕNJȉŞĤɭɌĀĠƟNJȠઽʸ뼷ŪąĈĀʄ৫NJ뼶ʋභоŚӚ౨űז쨱ĈŎɸľŭĀġŚԽڄӚ౨ȉѲʹɧϜĀԽŠdžͳ΅ăෲĀΝᴂዣχƎঞĄȘʆɯϢĖĘʄĴĀκɯƥŞ뼶ʞǘᐤҠŠ༽ҠĈŎĀࡊŚĀƳߋӭӚ౨뼶ĔȏբžĝĄ˺ॎӃɯͱƜƚǡӍƜƚŶĀŕމŅ뼶
ͻĘʄŮĈŒѧǫԘĀեϒᆶŝԳŠƬďĻˢТĀसӆŠിӆĝĄڏѩě˺ӃɯĴăĻǸľĀӗމƥŞ뼶
ĤNjƄՃĘʄшĈϿĠڏѩęՏŚ֏זŠěڱĀɁŞ뼷Ʀ۵ĠĀϾӍԄӪЌѠģĝшĈϵɘ뼵मĀʗˡěڱѲ뼶ƜƚॸĞߜˣο˩ܪĀɁŞ뼷ĘʄȜĄĆĀŕՊ뼶˝މ
ƜƚॸăҨছ˝Պć06ĘʄڏѩĂɁϜЬƬݔĀ৫Ţ뼶ĔŝΪφĠŭષ۵ĠDŽˡę˺ĀஉǒˌȜ२ĉěǨ뼵ډԐढ़뼵Ќኃ뼵ঢ়ډфŠஉǒˌʪʸħĂɆ뼷ħƲĂʞĎਓǙҜǡǨλĈĀ৫ŢɆԥ뼶உǒˌԵĈĻગĉνӐКٮЌ৫Ţ뼷ͱĉၰěКĀˬǎ뼶ǩŚĀԐढ़ǂೀ)TCPV$TWPUGFGPŃĻħƜƚʔǻǭ˱뼷ŗӖਓϢĀˍ뼶06ĘʄɆƍĀĄћĂƄȕĀȞʞ뼵ՇҜƺŠџݔ뼷ŕґʸ
ćĔƀڏDŽĤмȞşҘě뼵Ĵল뼵ƜƚŶ৫ŢŗӍΡě뼶ǨŗŚōǩȞײƧʑӘϙ뼵ı҈뼵KOO[JQQ뼵ᅱᅧ뼵วѩŴĶĀƜƚ뼶ڏŠɲϜϙĝ˝ՊćĔƀݭ
АҔćĘʄϒʋභƳΟǼĤܪҠʭ뼷๗ŭĘʄȘűڏѩŞĀnjĴѲʹ
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ТŪιͲĔٯĄƦͲȒĀƂ뼷ĻĄۍĉדኁĀĄЌѠӍӃɯ˖ӪˡĀߊӿϰϰఆĨƚȡ뼷ŊĨӍĴŢϢеɘDŽڥɘ뼶뺭
ćǗŔɫ뼵55뼵ȖŠ)EJCVDžǗŔʘԭħşТĀƎĐ뼷ĉȉĉƥǎĀˈਜঞĄӚӐŠάȱͶŕȶđĀƶК뼶Ţǘߊĉ˴Ďĸ뼷ĈąĔȏǗŔʘĀৗՎ뼷ŢϢеɘDŽɘďȻīΜƦͲڏ뼶Ļ뼷ďϝǡĀŰߧƦҶ뼷ЌѠӍӃɯ˖ӪˡĀߊӿڥఆĨƚȡ뼷ŊĨӍĴŢϢеɘDŽٯɘ뼶뺭뺭
२ĉϢе˖ӪĄࢨˡŪβĀȱਢ뼷ਯȺĄćЌѠ˖Ӫˡ뼶ĂŝśɡĀЌѠκΓīƧźĢŹǜതڌŢƋҠŒũĎ뼷ąĢŹŠതćɳ뼷ĈĠɹ쨵ňĠĴȊ뼷ࡍהŢƋĀڌćϢе˖ӪĔċցΆĘ뼷ЌѠߊӿТăĖЌѠćܦΰɌʐਓϢŦƟĀnjː뼶
ͱϿߊĉ˴ˆ˽ɝĂɝĢŹĔċɝʚ쨰ϢеěǂƚȜŀNjιƈāĀʅȁĄƇĬ쨵ȺǰďĄǥʿĀӷݦȱͶŠϢеĀฑࡄʇ뼶ĂҶŗકƥ뼷ЌѠߊӿƙĀĄqӚӐȱͶrĀŀNj뼷ƦăĄڙᆃĀˈ˱뼶
ljĂċߩղϰϰĄŕՋĀ뼶ƜƚغͱϿĄȁħԚċЌѠȞײ뼵ЌѠĀŞžͱȁЌѠǔɘDŽջĤDžʅȁŢԚĂŝЌѠмŀ뼷ȚЌѠߊӿĈޡȉĔǩದćϢеԒͶ뼷ũ˧ȉŴĶӚӐʸǟȱͶ뼶ȚНʥ쨰ăĻŮʘľǗŔɫͱҽƱĎȉϢеӚӐʸǟȱͶ뼶
ſŚʘěڱȉƜƚŭƼЍěڱ٩ԏ뼷ۈिȜҬφڇʠԄӪӃɯɁ뼷ƦԄӪƜƚȜભŕęˌŒ뼶ȁˤ뼷ĞđćതڌպݰĀě֏ˡġŒĂᤋ뼷ЌѠďκӚӐĂжƬΙ뼵ƬвĀߊӿ뼶
ӍĴŢϢеɘDŽɘĄȌīϢеŕĈвĀƶʑ뼶эɘăȚȩФߊĉ˴ŢϢеŠĔඐŀNjĀȶ˸뼷ģĄƬߊĨƺĀƶʑ뼶ĴǎĄȱਢ뼶ȮŕŶĂơȉϢеԒͶĖĪĂơĀɘăˆ˽ɸľċŇĴ뼶ŚʠϵϢеɆԥϯȗශઆȓѣ49QTNFYKFG˥ʿŢۈƖŞҠě֏ˡɘDŽąĂЬз뼷ʪưФĈĀದćϢеĈߊӿȉŴĶɘ쨱ˤʋ뼷ɸľĀߊĉ˴ΞħŮđŴĶιďΚȥŪӪ뼶ĔċƄࡢħۈƖҠĀߊˌǀȗژąܔѧ쨗
ȁˤ뼷ħąŕęՃʇŞƬߊƯě뼷˄ϢеɘĈвॼ뼷κƙĖŗĪڨǴž쨰s đĈࡄNjŠƱķ뼶ǚŢϢеđϭࡄ
Nj뼷ਯȺĄćƸĀľԘġ뼷ϢеňͲďĨƴśĆĄśǘŬķͱĄȩǚˆޚƦǢ뼶ǞĎ뼷ĈƱķƷĨϢеƱ˖뼷ĂϢеƱ˖뼷ĆŪβĀǴĢƔďƬ뼶߀
s ĠɝũǽКʚϝ뼷˄ɑϢеȀŗĸdž뼶ĔĄĂƞڇϢеϨȉƸĀƤƶʑ뼶ĻŗȮqħƇĬr뼵qƧڒr뼵qƇĬr뼵qɑĆffɑгār뼵qĆĀğʑƧrDžɝƶКũ˧뼶
s ĞѩʑdžɃϢеĀѢˆ뼶ϢеƫĆĀɝʚŶ뼷ăđŮĄӕҢćŦƀ뼷ɝȠȱĀɝʚ뼷ĔƟĆĈĻĨȌīϢеŊĈĞĖĀʋĀƱʜ뼷ģĻŗӚӐŐϢеŢĆĀƱķ뼶
s ыħϢеԵĈҲĀʋ˖Ӫ뼶ϔĄҺ˱ĀȅѮѲʹ˖ӪģӖ
ŗźϢеƴīĆňķ뼷ĨdžɃŴĶĀ뼷ȮƦźŴĶŢĆмŀČƗ뼶
s źϢеƢƅĆdžɃŴĶĀ뼶ěڱĉ˴ƼƔdžɃŴĶߊĝЏʫغĀ뼶ȁˤ뼷ժዓȴ뼷ăđǙᛃ뼷ģăđߣŎǟśѢˆ뼶ȮĆĀɝŠɽʪ뼷ϢеĨѿʓƢƅĆĄdžɃŴĶƥǡǨĸĀƸ뼷ƦؼģěźŴĶƴīĆňժķŠůķ뼶
ʘľȉϢеƥǎĀˈਜŠӍĴĀɘ뼷ăȚĻŗźĆŨэТŪιͲ뼷ƑȶđĀĄĻŗƬĆĀߊĨƺŠϢеĀƫǼ߀뼶
JTKUVKPG)COCTTCĄ49QTNFYKFGɽઠ뼶49QTNFYKFGĄĂؽƖҠۈŝŚʠϵĀϢеɆԥϯȗශઆȓѣ뼷шĈο˩ࡒĀě֏ǀԥ뼶˽ȓѣĪĀۈƖҠӿʗɠħϢеǭȉě֏ȠȱĀјƶ뼶٩ƢނŰ뼷ɑˢˈȉJTKUVKPGԒͶ뼶Ǘ쨰EJTKUVKPGICOCTTCNTCYQTNFYKFGEQO뺭
76JUNE-JULY 2015
qɘăȚȩФߊĉ˴ŢϢеŠĔඐŀNjĀȶ˸뼷ģĄƬߊĨƺĀƶʑ뼶ĴǎĄȱਢ뼶ȮŕŶĂơȉϢеԒͶĖĪĂơĀɘăˆ˽ɸľċ
ŇĴ뼶rCHRISTINE GAMARRA
LRA WorldwideɽઠؽƖҠۈ
ƢԺ
76 Chinese Knowledgeindd 76 24515 1153 am
IBC IBTM China ADindd 50 13515 833 pm
ಌϾ٧
7 Sabah Tourism Board ADindd 7 24515 1235 pm
amp
0
lt
amp0
0lt
amplt
amp0lt
19-20 Sheraton ADindd 20 13515 857 pm
21 Macao Economic Services ADindd 21 13515 759 pm
22JUNE-JULY 2015
THE LUXURY
ISSUEWE LOOK AT
WHAT LUXURY
MEANS WHEN
GIVEN OUR OWN
INTERPRETATIONS
TheLuxuryIssue
WORDS EL KWANG
KRISTIE THONG
GINA SIN
22JUNE-JULY 2015
Itrsquos common knowledge that the
demand for upmarket or exclusive
experiences increases as Asia
becomes more affluent The growth
of economies see many corporate
companies rewarding high-achieving
employees in the form of top-notch
luxurious experiences And as a larger
and younger demographic worldwide
becomes richer products and services
work harder to find ways to attract
the elite in an increasingly saturated
market
Proving luxury incentive travel
continues to be in demand
Luxperience a three-day event that
aims to be the platform for luxury and
experiential travel in the Australasia
and Pacific region has seen continued
growth The success of the show has
prompted organisers to include a new
program within Luxperience tailored for
business events this year Event buyers
will be able to identify new opportunities
within the luxury travel industry for
incentives or exclusive events while
exhibitors will have a bigger platform
to provide innovative solutions for
meetings and events
Event planners specialising in luxury
experiences are now looking beyond
luxury products Clients are asking for
unique money-cannot-buy experiences
Many of us consider luxury to be in the
form of expensive items and exclusive
retreats while others believe it can
be the simpler intrinsic things in life
that are often overlooked However
we choose to define it one quote by
Karoline Huber of IWC Schaffhausen
(published by Boyden Global Executive
Search) sums it up well ldquoLuxury is
based on emotion and it is people who
create emotional differencesrdquo
22-33 Luxury Issueindd 22 24515 1137 am
23JUNE-JULY 2015
TheLuxuryIssue
OSAKA ndash
JAPANrsquoS SECOND
LARGEST CITYCurate a stellar city adventure in
Osaka and check the next residential
conference or incentive into the 160-
room St Regis Osaka Located on
Midosuji Avenue the Ginza of Osaka
where luxury international fashion
labels reside the purpose-built
five-year-old hotel is the epitome of
luxury Ease delegates into the hotel
with its signature afternoon tea or a
rejuvenating treatment in the Iridium
Spa featuring Sothys Paris
Witness the daily champagne ritual
held in the outdoor Zen garden adjacent
to the lobby on the 12th floor before
heading to The St Regis bar for a glass
of Shogun Mary the hotelrsquos concoction
of the Bloody Mary cocktailThe
THE LUXURY OF CULTURE BRINGING THE BEST OF TWO JAPANESE
LUXURY INCENTIVE CITIES THROUGH THE
CONDUIT OF CULTURAL EXPERIENCES
WORDS EL KWANG
welcome reception can either be held
in the 210 sq m Astor Ballroom or in
Italian restaurant La Veduta or French
bistro Rue drsquoOr Start the next day with
an official meeting agenda in the Astor
Ballroom which also has optional
breakout spaces in the four meeting
suites on the dedicated events floor
With its easy access team-building
activities are in abundance Visit the
190-year-old Kuromon Ichiba Market
for arguably one of the best Japanese
food and seafood in Osaka Another
fun activity for all ages is a visit to
the Momofuku Ando Instant Ramen
Museum where delegates get to
understand the history behind this
post-WWII invention try their hands at
making it and design their own ldquocup
noodlerdquo Those keen to learn more
about the Japanese culture can take a
private behind-the-scenes tour of the
Yamamoto Noh Theater built in 1921
Planners can have the option of having
performers hold coaching sessions
for delegates on the actual performing
stage The art form has been recognised
as a Japanese intangible heritage
in 2006
End the program in Kyoto with some of
the cityrsquos best retail shopping before
bringing delegates to Kyoto for more
cultural elements
The Astor Ballroom of The St Regis Osaka The Library Suite Meeting Room
ldquoAt both The St Regis Osaka and
Suiran The Luxury Collection
Kyoto we believe in assisting our
clients in curating memorable and
experiences that are unique to our
brands The Luxury Collection is
about travellers collecting local
and authentic experiences Let our
hotels be your guiderdquo
FAY-LINN YEOHBrand Director
The St Regis and The Luxury Collection Food amp
Beverage Marketing Asia Pacific
Starwood Hotels amp Resorts Worldwide Inc
23JUNE-JULY 2015
22-33 Luxury Issueindd 23 24515 1137 am
24JUNE-JULY 2015
Suiran a Luxury Collection Hotel Kyoto
HISTORIC KYOTOThere are many forms of relaxation and recovery in the world of luxurious experiences Some prefer retail therapy while others opt for a digital detox by staying in a luxury hotel or resort Embracing and experiencing the traditional Japanese culture and historic sites may reap benefits beyond soul searching Its cultural myths and spiritual integrity continue to distract global visitors from their day-to-day worries a true time out in Kyoto whilst stepping back in time
A 13-minute bullet train ride takes you from the buzzing city centre of Osaka to historic Kyoto the former capital of Japan for 1200 years According to the Kyoto Convention Bureau the ancient city is the cultural heart of Japan It has 17 UNESCO World Heritage Sites on a cityscape dominated by 2000 temples and shrines
SUIRAN A BRAND NEW BREATHING SPACE On the vibrant side of the Hozu River resides the brand new Suiran a Luxury Hotel Collection Kyoto As the first luxury collection hotel in Japan this hotel is perfect for exclusive management retreats or complete hotel book-outs Upon entering the main gates of the 39-room hotel a purposefully-laid footpath leads you on a tranquil trek through a Saryo Hassui cafeacute overlooking the river and misty Arashiyama hills and the hotelrsquos enchanting garden before bringing you to the hotel reception
Off the main reception desk is a 100-sq m Akane function room perfect for intimate welcome dinners of up to 48 guests Enjoy an authentic Geisha performance one of Japanrsquos indigenous wonders Unfulfilled meeting agendas or higher-level business planning can be carried out
in the unobtrusive meeting room or in the smaller 18-sq m Shogetsu room a less formal traditional Japanese setting that comes with its own bathroom and outdoor garden
The luxurious and spacious guest rooms were designed with traditional motifs such as the culturally significant cherry blossom hues in spring and the lush verdure in summer The carpet is a reflection of moonlight ripples on the Hozu River The superior rooms on the upper levels offer views overlooking the hotelrsquos foregrounds and its peaceful mountain and river surrounds whilst the ground floor Yuzunoha deluxe terraces consist of outdoor air baths (onsen) complete with retractable private screen doors for a soak under the healing sun
RECOVERY THROUGH THE ARASHIYAMA CULTURAL HUB The hotelrsquos concierge can assist in designing a customised menu in the hotelrsquos Kyo-Suiran restaurant (a restored building from its 1899 version) or an indigenous exploration of the Arashiyama village located near the hotel Engage the strength of the young and energetic team of ldquoJinrikishardquo which are beautifully-
24JUNE-JULY 2015
Sight-seeing on Jinrikisha
A dish from Kyo-Suiran Restaurant Authentic Geisha performance in Akane function room
22-33 Luxury Issueindd 24 24515 1137 am
25JUNE-JULY 2015
designed small two-wheeled rickshaws and embark on a tour of famous Kyoto landmarks surrounding the hotel Cross the Togetsu (crossing moon) Bridge and visit the Tenryu-ji Zen Temple established in 1339 by shogun Ashikaga Takauji in memory of Emperor Go-Daigo Existing buildings were restored to their closest originals after having gone through eight fires centred by a Zen garden displaying the balance of Yin (rocks) and Yang (water)
The hotel can work with the temple to organise activities such as meditation and hand-copying of sutras This is certainly a place to recharge and restore inner harmony after a productive conference in Osaka Equally wondrous is a Jinrikisha ride around the Arashiyama Bamboo Grove which is a popular site for photography The fresh air along with the staggering height and intense green hues of the bamboo makes one feel that all troubles will eventually come to an end
EXPLORING FURTHERVenture further into other parts of Kyoto Check out the must-see Fushimi Inari Taisha a Shinto shrine dedicated to the gods of rice and sake famous for its two-hour hiking path through the Senbon Torii shrine gates outlined by red overarching frames and fox
sculptures holding a key in the mouths for the rice granary
Head over to Gion district and let your imagination go back in time as your stroll through the alleys of old tea houses some of which are now converted into stylish restaurants and retail shops like Leica As Gion is known as the geisha district it is not uncommon to see Geiko (professional geisha) and Maiko (apprentice) throughout the day There is a large variety of retail shops selling Japanese incense tea and arts and crafts such as ldquokanzashirdquo an ornamental hairpin Rest your feet while indulging in an epicurean experience at the Shimogamo Saryo restaurant set in a
traditional Japanese house since 1856 Post-dinner head for some Japanese sake tasting at Machiya in Gion
BEFORE FAREWELLBid farewell to Kyoto on a high note by planning a series of cultural team-building activities with the Suiran hotelrsquos concierge Team members can embark on a traditional Kyoto sweet-making (Kyo-Gashi) activity conducted by 260-year-old family business Tawaraya Yoshitomi or try Ikebana the age-old Japanese art of flower arrangements End the team-building activities with a traditional tea ceremony and learn how to receive and appreciate a cup of tea in the hotel garden
Team bonding is a crucial component of incentive trips Asians culturally bond over meals Consider organising nightly supper sessions of Japanese Ramen where delegates get to try and compare ramen from different ramen shops Or drive a ldquobest ramen eatingrdquo photo competition through social media channels
RAMEN BONDING
Arashiyama Bamboo Grove
Traditional tea ceremony
25JUNE-JULY 2015
Kyo-Gashi making Sake tasting
Superior King Room at Suiran
22-33 Luxury Issueindd 25 24515 1138 am
26JUNE-JULY 2015
Do you believe there are moments when we can feel the physical halt of time Moments where the rush of everyday life and work commitments take a backseat giving in entirely to a view or feeling so mesmerising it overwhelms you Moments where personal problems cease to matter albeit for a brief moment for the magnitude of your problems feels insignificant in comparison
For me it took standing at the West end of Angkor in Siem Reap and taking in the view of Angkor Wat in its full glory A sharp intake of breath as I marvelled at the workmanship of the intricate Khmer architectural carvings on the walls and pillars constructed in a century that did not have the tools and technology we have today Like all tourists in Siem Reap visiting Angkor Wat was one of the first things on the list Leak the helpful guide assigned by DMC Asia Expeditions explained that Angkor Wat is only one of the many religious monuments in the Angkor area a huge archaeological park that spans 400 square kilometres It comprises a hefty number of remains of the different capitals of the Khmer Empire from the ninth to the 15th century Once a Hindu and later a
Buddhist temple Angkor Wat was built in the 12th century and remains as the only religious centre in the area
After emerging from an extensive brand transformation from micenet ASIA to Biz Events Asia that left us excited satisfied but mentally drained I jumped at the opportunity of visiting Siem Reap in Cambodia a place I knew close to nothing about Siem Reap may be an emerging destination but it is already filled with tourists due to its rich line of historic and religious artefacts The best jobs locals can have in Siem Reap are the ones directly fuelled by tourism ndash as tour guides and in hospitality The high proficiency of the English language spoken everywhere is also a true sign of a thriving tourist destination in Southeast Asia
TheLuxuryIssue
THE LUXURY OF TIME
RETRIEVE LOST TIME AND ALLOW FOR TRUE INCENTIVE CONNECTIONS
THROUGH THE HISTORICAL BEAUTY OF SIEM REAP
WORDS KRISTIE THONG
Ta Prohm
26JUNE-JULY 2015
22-33 Luxury Issueindd 26 24515 1138 am
27JUNE-JULY 2015
27
LE MERIDIEN ANGKOR Despite the lack of existing MICE
infrastructure Siem Reap remains a
viable option for meetings and incentive
programs with its can-do attitude
These are the sentiments of Dennis
Kam director of sales and marketing
at Le Meridien Angkor He shares that
the hotel hosts up to four international
corporate groups a month of which
most come from Singapore China and
Thailand Besides the 200-guest Tara
Ballroom the hotel has an impressive
and well-landscaped garden that works
well for al fresco cocktail parties and
gala dinners of over 1000 guests The
lobby can also be easily taken over and
transformed to the requirements of
the event organiser A popular choice
is having a dinner hosted at a temple
where the hotel has hosted smaller
groups of under 100 guests at the
Kraven temple complete with stunning
lights and warrior dancers
ASIA EXPEDITIONSIn an exotic destination like Siem
Reap it takes a trustable destination
management company to ensure
everything goes according to plan I had
a guide who would go the extra mile to
accommodate any last-minute changes
and knew exactly where to take me
when I asked for something out of the
norm or local Apart from Cambodia
Asia Expeditions has a presence in
Myanmar Laos and Vietnam
SHINTA MANI FOUNDATIONSiem Reap is an ideal destination for
corporate groups looking for a cultural
incentive experience with a strong
CSR element Hiring the local Phare
Circus troupe for an event allows
groups to tick off their CSR KPIs Many
hotels also work with non-government
organisations that help support the local
community ndash be it through education
training or employment The Shinta
Mani Foundation is a registered local
NGO that focuses on three core areas
education small business start-ups and
health care On top of donations USD 5
from a nightrsquos room rate at the luxury
boutique Shinta Mani Club or Resort is
donated directly to the foundation
AN INCENTIVE OUT OF SIEM REAP
The same feeling of time stopping was
experienced through the hours spent
exploring sites such as Bayon Temple
and the ruins of Ta Prohm ndash a temple
made famous by Angelina Jolie in Tomb
Raider We also headed up to the Kulen
Mountain which is not just a popular
tourist site but where many locals visit
during the weekends to relax or swim
under the waterfall
In a beautiful destination like Siem
Reap we are naturally inclined to
switch off making connecting with
onersquos self possible It is where the 24
hours in a day pass seemingly slower
as though the seconds match the pace
of a calmer beating heart Without the
usual modern worries it also motivates
incentive delegates to truly connect
with each other making incentive
programs worth every penny spent
View of Angkor Thom Temple Angkor Wat
Banquet dinner at Kravan Temple
27JUNE-JULY 2015
22-33 Luxury Issueindd 27 24515 1138 am
28JUNE-JULY 2015
Depending on perspectives luxury
can mean catering to an upmarket
audience or simply having the luxury of
space and time and a chance to take a
breather and relax We learnt recently
that Singapore-based Saakalya Travel
is unique in the way that it provides
these luxurious simplicities to busy
professionals away from the bustling
and sometimes chaotic cities to some
of the most beautiful and culturally-rich
destinations in Southeast Asia
The duration of the trips is kept short
and hosted during the weekends so that
they do not eat into the limited time of
busy professionals but yet sufficient
in providing a deeply refreshing and
rejuvenating experience Luxury is what
enriches us be it physically mentally
or spiritually Its value can be found in something true and pure whether that
is attributing significance to the time
and dedication spent on hand-crafting
deacutecor as with the Saakalya Collection
or indulging in beautiful open spaces
of scenery The concept of luxury is a
wholly personal perception
Travel experiences at Saakalya are
centred on somewhere new and
something different Bali is the current
destination that Saakalya explores
with access to a richer variety of
areas and opportunities built on the
connections of Saakalyarsquos managing
director Alexandra Schmutterer
Locations are curated through the
knowledge of locals working alongside
Saakalya to embrace the concept of
TheLuxuryIssue
INTERPRETATIONS OF LUXURY TRAVEL
NOT ALL THAT GLITTERS IS GOLD IN LUXURY
TRAVEL SOMETIMES ITrsquoS JUST A BREAK FROM ALL
THE DEADLINES YOU MAY OR MAY NOT HAVE MET
AND THE LUXURIES OF BEING ABLE TO ENRICH
THE BODY MIND AND SOUL IN TRAVELWORDS GINA SIN
holistic travel Each trip only allows
for up to a maximum of 12 people
in order to maintain an exclusive
and personal experience The
variety of experiences planned
around tranquil surroundings has
been designed to encourage new
passions such as arts cooking wine
tasting (you may be surprised Bali
does have a winery) or yoga taught by
world renowned instructors Guests
will also stay in personal villas in a
luxurious resort maintaining the
feeling of exclusivity and privacy
In pursuit of more exclusive and
unconventional destinations works
are also currently underway to
create such experiences in Thailand
22-33 Luxury Issueindd 28 24515 1138 am
My Magnifique VoyageMy Magnifique VoyageMy Magnifique VoyageMy Magnifique VoyageMy Magnifique VoyageMy Magnifique Voyage
Grand Ballroom
Th e Grand Gamelan
Luxury Pool AccessLuxury Pool Access
SETTING THE STAGE FOR INSPIREDMEETINGStrade AT SOFITEL BALI NUSA DUA BEACH RESORT IS AN INNOVATIVE SET OF VENUE CHOICES THESE COMPRISE 12 FUNCTION ROOMS INCLUDING 2 BALLROOMS ALL OF WHICH ARE WELL-EQUIPPED AND FEATURE NAMES THAT INVOKE DEEP BALINESE MEANINGS AND ENDLESS INSPIRATION YOUR PERSONAL INSPIREDMEETINGStrade PLANNER WILL HELP YOU CREATE A TRULY UNIQUE OCCASION DISCOVER ALL OUR MAGNIFIQUE ADDRESSES IN OVER 40 COUNTRIES ON wwwsofitelcom
DISCOVER OUR MAGNIFIQUE ADDRESS IN BALI
My Magnifique VoyageMy Magnifique VoyageMy Magnifique VoyageMy Magnifique VoyageMy Magnifique VoyageMy Magnifique Voyage
SOFITEL BALI NUSA DUA BEACH RESORT
MAGNIFIQUE EVENTS
TAILOR-MADE MEETINGS IN A STUNNING BEACHFRONT SETTING
KAWASAN PARIWISATA BTDC LOT N5 NUSA DUA
BALI 80363 INDONESIA - TEL (+62) 361 849 2888
H9078SOFITELCOM
JOIN OUR GLOBAL LOYALTY PROGRAMAT ACCORHOTELSCOM
29 Sofitel Bali ADindd 29 16515 652 pm
30JUNE-JULY 2015
LUXURY AT SEATHE GOLDEN AGE
OF SAIL STEALS THE LIMELIGHT AT A RECENT
OFFICIAL MEDIA LAUNCH OF ROYAL ALBATROSS IN
SINGAPORE
WORDS GINA SIN
Some have always seen the appeal of having events held near water whether
it is an outdoor poolside cocktail event or a networking party on a dockside yacht
against the sunset Royal Albatross originally built in 2001 and later acquired
by Tall Ship Adventures Pte Ltd is the latest attention grabber for business
events in Singapore
Once a traditional sail training ship Royal Albatross exudes sheer luxury with its hard-carved wooden interiors sturdy
aluminium masts 22 majestic sails and 60000 LED lights customisable to 512 colours It can accommodate just shy
of 150 guests for day sailing or over 200 guests berthed
The media launch perfectly encapsulated the experience of being on the ship We went on a tour of its 185-square metre
upper deck Grand Salon and five ensuite cabins and enjoyed cocktails and canapes
specially prepared by Clubvivre We watched its crew climb the shiprsquos masts
in preparation for a ride out to Lazarus Island where fire-eaters gave us a warm
welcome and a delicious satay (barbequed meat on sticks) buffet awaited us We
headed back to reality eventually but not before everyone was handed flutes of
bubbly to end the beautiful night
Delve into Thailandrsquos spiritual culture at the Erawan Shrine located in the heart of Bangkokrsquos Ratchaprasong precinct on Ratchadamri Road Proceed with a stop at Grand Hyatt Erawan Bangkok a renowned luxury hotel located just next to the shrine
Despite a lobby constantly abuzz with activity it induces a calming effect on arrival as the fragrant air-conditioned setting cools you down The newly-refurbished guest rooms showcase residential-styled amenities making delegates feel right at home ndash perfect for residential conferences and events The hotel offers event planners an incentive to a rejuvenating experience at the tranquil isawan Residential Spa amp Club
While ldquooptionsrdquo is a key component with creative event buyers the hotel offers a high-end board room a grand ballroom with an eight-
metre-high ceiling as well as The Campus event space which continues to draw hot demand since its launch in 2009 A Singapore-based corporate event specialist feels The Campus ldquoprovides a fun environment that inspires creativityrdquo where delegates can relax and be themselves contributing to ldquobetter communications at an eventrdquo Due to its unique setting The Campus has also started to attract banquets and weddings
With the rise of smaller-sized events and incentive groups ldquothe residencerdquo offers a New Yorker-designed executive residential-styled setting Whether itrsquos pre-event drinks in Apartment 305rsquoS own Gallery or breakout creative sessions in any of the other four luxurious event rooms ldquothe residencerdquo provides a unique environment for planners with the objective to strengthen team spirit and enhance relationships
TheLuxuryIssue
LUXURY IN THE HEART OF BANGKOKEXPERIENCE THE LUXURIOUS FEELING OF SPIRITUALITY COMBINED WITH A HOTEL THAT KNOWS EXACTLY WHAT EVENT PLANNERS NEED
WORDS EL KWANG
The Campus
Royal Albatross
22-33 Luxury Issueindd 30 24515 1138 am
31JUNE-JULY 2015
TheLuxuryIssue
Major hotel chains and their rapid growth in the Asia Pacific region have always gotten most of the attention in business events The rise of independent hotels however has been evident in recent years as the category gains more prominence A Biz Events Asia survey conducted in May revealed that the majority of respondents (95 percent) are interested in independent hotels due to their unique product offering
ldquoTravellers today are looking for authentic and memorable experiences where travel is aspirational and luxury is defined by personal life and style preference at any given time in your liferdquo says Josephine Lim managing director of South East Asia for Preferred Hotels amp Resorts
ldquoIndependent hotels are often borne from entrepreneurial hotel owners with a passion for the art of hospitality They deliver the authenticity of a destination ndash featuring the unique characteristics of specific cultures within their own brand of hospitality that allows discerning travellers to lsquolive like the localsrsquordquo she adds
Also playing a significant role in the rising trend is a growing demographic of high-earning millennials with sizeable disposable incomes looking for exclusivity in cooler trendier and off-beat experiences
ldquoIndependent hotels pay a lot of attention to detail and design aesthetics Though some of them may be smaller the experience is often different and more magical I tend to stay in such hotels if I want a different experience they tend to feel more luxuriousrdquo says Jeanne Hong a 35-year-old finance professional who is also the
THE LUXURY OF AUTONOMY
INDEPENDENT HOTELS OFFER OFFBEAT OR EDGY LUXURY
EXPERIENCES BUT HAVE THEY GAINED THE TRUST OF EVENT
PLANNERSWORDS KRISTIE THONG
The Dhara Dhevi Chiang Mai
31JUNE-JULY 2015
22-33 Luxury Issueindd 31 24515 1138 am
32JUNE-JULY 2015
co-owner of The Snack Guru an online store selling healthy gluten-free snacks
Putting independent hotels within a single alliance has long been industry practice and there are many benefits to doing so An independent hotel under a company like Small Luxury Hotels of the World or Preferred Hotels amp Resorts can save costs by easily tapping into the hotel companyrsquos global distribution channels gain awareness through joint marketing efforts or build continued satisfaction with the companyrsquos loyalty program While individual properties may be overlooked when pitching for corporate business joining a hotel company offers them tender opportunities with multi-national corporations
These independent hotel companies have been gaining traction Worldhotels welcomed seven new members in the first quarter of 2015 adding to its portfolio of nearly 500 properties worldwide Small Luxury Hotels of the World has announced at least eight member hotels and resorts of which several will be opening throughout the year Meanwhile Preferred Hotels amp Resorts introduced six new properties ideal for the business events market that will be scheduled to launch by the end of 2015
A CHAIN GOES FREEIn early 2015 Starwood Hotels amp Resorts announced the launch of its 10th brand that now falls within its extensive portfolio Tribute Portfolio promises owners Starwood Preferred Guest (SPG) members and guests
the ability to ldquostay independentrdquo with a selection of independent upscale hotels in high-demand destinations While falling under the new brand name the independent hotels within the portfolio will maintain their own unique identities and continue to promise boutique service
Adam Aron chief executive officer of Starwood adds that the mission of the new brand is to ldquobring great hotels in great destinations to loyal SPG members who make up more than half of all Starwood staysrdquo As with Starwoodrsquos other nine brands SPG members will be able to earn and redeem Starpoints at Tribute Portfolio hotels and enjoy in-hotel elite tier benefits such as upgrades welcome amenities late check-out and more
NUMBERS FROM THE SURVEY
LEADING HOTELS OF THE WORLD SMALL LUXURY HOTELS OF THE WORLD
95list something new and unique product offering as reasons why they will go for an independent hotel
35 will take into consideration loyalty programs when considering the use of an independent hotel
Event planners have stayed with a member hotel in these hotel companies at least once
ITrsquoS ABOUT THE SERVICEThis recent development from Starwood may put independent hotel companies on alert in particular due to Starwoodrsquos strong and global branding as well as its loyalty program While many independent hotel companies offer some form of loyalty program most are only beginning to find a footing with loyalty programs specifically for event planners Elaine Macy senior vice president group sales for Preferred Hotels amp Resorts revealed that a meeting planner loyalty program is currently undergoing a Beta testing in North America under iPrefer the companyrsquos point-based guest loyalty program It was introduced in early 2015 to offer planners points for actualised revenue from rooms booked
Royal Palm South Beach Miami Starwoodrsquos first Tribute Portfolio feature hotel
22-33 Luxury Issueindd 32 24515 1138 am
International Starfor Leadership
in Quality Award 2013Gold Category
Certificate of Excellence2014 WINNER
One World Hotel
Find us on
first avenue bandar utama city centre 47800 petaling jaya selangor malaysia toll free domestic 1300 88 7888 toll free international 1800 88 7888tel 603 7681 1111 fax 603 7681 1188 email enquiryoneworldhotelcommy website wwwoneworldhotelcommy
Half Day Meeting Package from RM218 per person per day
Full Day Meeting Package from RM228 per person per day
2015 Meeting Packages
Meeting faci l i t ies recognised by the world
At the 5-star One World Hotel you can expect ample space luxuriously appointed with spectacular chandeliers and state-of-the-art facilities including simultaneous interpretation system live feed facility and mood lighting with variable colour setting and free Wi-Fi However what makes corporate functions here extra special is the opportunity to put fun back into functions
Anythingrsquos possible in One World To add some excitement to your next event speak to our Conventions and Events team today at 03-7712 2289 or email cneoneworldhotelcommy
Prices are in Ringgit Malaysia and inclusive of 10 service charge and 6 goods and services tax
ldquoTravellers today are looking for authentic and memorable experiences where travel is aspirational and luxury is defined by personal life and style preference at any given time in your liferdquo
JOSEPHINE LIMManaging Director of South East AsiaPreferred Hotels amp Resorts
at member hotels and already has more than 550 planners enrolled
Perceptions of service standards and event delivery also differ According to survey findings perceptions are pretty much split down the middle when it comes to concerns over an independent hotelrsquos brand standards in event delivery
While some believe the use of an independent hotel for an event may ldquonot be able to benefit from the established international image of hotelsrdquo others feel they offer a less mainstream and more intimate touch while not compromising on service standards Many will take to leisure-focused research through sources like TripAdvisor or rely on word-of-mouth to gauge standards of an independent hotelrsquos ability to host events Some however feel that the overall experience is dependent on the staff and service standards and do not take into account the hotel status
22-33 Luxury Issueindd 33 24515 1138 am
34 Luxperience ADindd 34 13515 841 pm
35 Pullman Bangkok King Power ADindd 35 19515 758 pm
36JUNE-JULY 2015
TalentAndMentor
There is no argument ndash talent is one of the most common and hottest buzz words in business events and hospitality While many companies experience what appears to be a talent crunch in Asia one professional who has spent years in talent assessment and human capital strategies suggests the ldquoright fitrdquo might be the bigger issue
Thomas Wai director for Asia Pacific at Talent Plus Inc says the challenge of identifying engaging and retaining talent differs for a region as large and diverse as Asia Pacific With his work bringing him to over 30 cities in China including the third and fourth tier cities Wai has met ldquogreat people who are driven honest and hardworkingrdquo and seen career fairs in Shanghai filled with tens of thousands of candidates expressing genuine interest Identifying talent is likely to be an issue here according to Wai and the question companies should be asking is if there is a structured and effective interview system in place to identify the right talent
For mature cities such as Singapore and Hong Kong talent retention is at play
ldquoUnfortunately many organisations do not pay sufficient attention in re-hiring their people They pay little focus in developing their potential They focus on peoplersquos weaknesses rather than setting them up for success As a result talented people leave the organisation and recruiters assume that they cannot find people to join themrdquo Wai says
ITrsquoS NOT ABOUT THE MONEYThere is a misconception that salary compensation and benefits are the most crucial investments in employment or talent retention While they used to be the key elements to attracting and retaining talent evolving socio-economic factors along with a thirst for information and constant change brought on by the Internet age have shifted mindsets of working professionals Wai calls monetary benefits ldquosatisfiersrdquo but not motivators
ldquoThe key motivators to truly engage and help us to getting and retaining our performers are recognition one-on-one time mentoring setting them up for success paying attention to them listening to their physical and emotional needs helping them to become significant and allowing them the freedom to be the very bestrdquo he says
We are well aware that a sustainable work force be it in the West or Asia Pacific starts from the top And it may be the hardest but most rewarding step Top leadership will first need to show commitment in building a talent-based culture and demonstrate that they care about their people
ldquoThen you need to understand the DNA of your top performers decode and understand what makes your successful people successful Use these DNAcharacteristicstraits to create an interview as part of your selection consideration when you are considering new candidates or promoting from withinrdquo Wai says
THE LUXURY OF TALENT
SCRAP THE IDEA OF A TALENT CRUNCH WE HAVE THE TALENT IN ASIA BUT DO WE KNOW HOW TO
GET THE RIGHT HIREWORDS KRISTIE THONG
36JUNE-JULY 2015
It is useful to evaluate his potential so as to help him with his blind spots while putting focus on his strengths
On top of constant and open communication Wai recommends ldquostay interviewsrdquo These interviews recognise the achievements of employees and identify subsequent steps for growth
ldquoThis way you would have a better chance of creating a sustainable work force for the future state of your organisationrdquo Wai adds
SUCCESS SHOWSA sustainable workforce translates to a successful business Wai cites the example of the Capella Hotel Group where its property in Singapore continues to enjoy one of the highest occupancy rates since its opening six years ago When the group took over the Ritz-Carlton property in Bali it enjoyed the ldquobest year ever after 17 years in businessrdquo Founder Horst Schulze was quoted in an interview saying itrsquos all about the right hire
ldquoWhat a customer wants is no defects timeliness and caring service How do I know my front office manager is taking great care of my guests I can ensure this by selecting the right talent Somebody that has it in themrdquo
The effect flows through every aspect of the business
ldquoYou could see the positive results from their high level of guest satisfaction guest retention employee satisfaction and ultimately financial rewards for the owner and investors as wellrdquo Wai says
36-37 Talent and Mentor Thomas Waiindd 36 24515 1140 am
37JUNE-JULY 2015
37
ldquo
ldquoThe key motivators to truly engage and help us to getting and retaining our performers are recognition one-on-one
time mentoring setting them up for success paying
attention to them listening to their physical and emotional
needs helping them to become significant and
allowing them the freedom to be the very best
THOMAS WAIDirector Asia Pacific
Talent Plus Inc
37JUNE-JULY 2015
szlig8QGHUVWDQGERWKWKHLUtalents and desires and their weaknesses and blind spots
szlig)RFXVRQWKHLUWDOHQWVDQGcreate platforms for them to exercise their strengths
szligHHSDQRSHQGRRUSROLFIRUyour teams to approach you with concerns suggestions and innovative ideas for growth
szligQGLYLGXDOODFNQRZOHGJHtheir hard work and achievements do it timely and sincerely
szlig5HPHPEHUWRWDNHWKHWLPHto understand why a team member would make the decision they made and why instead of rushing to judgement about a decision
KEEP THE MOTIVATION
36-37 Talent and Mentor Thomas Waiindd 37 24515 1140 am
38JUNE-JULY 2015
Knowledge
IT MAY SEEM OBVIOUS BUT THE STARTLING TRUTH REVEALS A GAP IN HOSPITALITY SALES TEAMS AND THEIR ABILITY TO FOLLOW UP
In this day and age of email SMS Twitter and Gchat personal contact is still the most important way to build relationships In a world of ever-increasing automation and impersonal service a hotel must distinguish itself from its competition Hospitality sales teams need to realise that product and price are very similar in todayrsquos market What will be the clientrsquos reason for awarding a piece of business The relationship with the customer and the loyalty built up over time Hospitality
38JUNE-JULY 2015
THE ART OF FOLLOWING UP
THE LUXURY OF KNOWLEDGE
WE OFFER INSIGHTS FROM TOP INDUSTRY PROFESSIONALS IN A SPECIAL
KNOWLEDGE SECTION GO DIGITAL WITH US BY ACCESSING FULL VERSIONS
OF THESE ARTICLES ONLINE
CHRISTINE GAMARRADirector of Operations Asia PacificLRA Worldwidechristinegamarralraworldwidecom
sales teams must be in the business of building relationships instead of taking orders
A prompt and personal follow-through with the client is the most effective technique to gain commitment Following up not only displays a sense of urgency for the business lead it gives the opportunity to advance the sales process towards a decision The timeliness of a follow-up is another factor that will communicate your reliability to the client A follow-up should not be later than 48 hours after the last communication with the client
An effective follow-upszligHVLQFHUHDQGFRQILGHQWszlig$VNRSHQHQGHGTXHVWLRQVWKDWLQYLWH
the client to elaborateszlig3UREHLQWRRXUFOLHQWOslashVUHVSRQVHVszlig2IIHUVRPHWKLQJRIYDOXHOtilde
for nothingszligHPRQVWUDWHWKDWRXXQGHUVWDQG
what the client is looking for
Read the full article online at bizeventsasiacomluxury-of-knowledge-follow-up
38-39 Luxury of Knowledge_KTindd 38 24515 1140 am
39JUNE-JULY 2015
WHAT SHOULD YOU LOOK OUT FOR BEFORE PENNING AN EVENT SPONSORSHIP AGREEMENT
Exclusivity ndash Most sponsorship agreements would provide some form of exclusivity This is to avoid competitors sponsoring the same event or to avoid association with a conflicting category Where category exclusivity is provided for its scope must be clearly defined Eg A soft drinks sponsor may agree to exclusivity for non-alcoholic drinks or insist on being the only beverage sponsor
Trademarks ndash The agreement should state the manner and form (colours font size proportion to surrounding text graphics etc) in which the sponsorrsquos trademark may be used Likewise the sponsor may wish to conduct its own advertising and the event organiser should also have control over the manner and form in which its trademarks and logos are used
Payment ndash Often involves a hybrid arrangement where a percentage of the fees is paid up front and the remaining being paid in accordance
WORDS EL KWANG
Duetto a technology and services company offering medium to large hotel groups and casinos a three-year old system that assists in implementing revenue strategy In an exclusive interview with Biz Events Asia Patrick Andres executive vice president Asia Pacific for Duetto explained that the program uses sophisticated algorithm to gather information from web shopping patterns competitor hotel pricing airline traffic special events and social ndash all to understand market behaviour The systems will ideally allow hotels to optimise price profitability by category It also provides hotels with visible real-time information to make necessary business decisions such as adjusting accommodation rates on their websites or in contract negotiations
It ultimately provides the opportunity for hotels to implement an ldquoopen pricingrdquo structure that will benefit the consumer in the name of rate parity yet allows hotels to sell at a more profitable rate Open pricing is an evolution from traditional revenue management Instead of closing out lower rate categories it allow hotels to shrink or increase price differentiation between the room categories This hopefully leads to more yieldable corporate rate tender agreements in Asia much like what the American market is experiencing Yielding corporate rate agreements allow hotels to market profitable rates during peak demand periods
Read the full article online at bizeventsasiacomluxury-of-knowledge-duetto
39JUNE-JULY 2015
JOIN THE PARTY
THE GAME CHANGER
with a performance-driven schedule Where productsservices are provided in lieu of sponsorship fees the manner of determining their value should be spelled out along with warranties as to their quality standard and merchantability also incorporated
Exit ndash Long-term agreements should have a termination clause allowing parties the opportunity to call it quits with and without cause anytime during the subsistence of the agreement Grounds for termination may include either party bringing the other into disrepute late payment of sponsorship fees and cancellation of the event
Read the full article online at bizeventsasiacomluxury-of-knowledge-sponsorship-agreements
VICKI HENGDirectorVicki Heng Law Corporationvickivickihengcom
ldquoDuettorsquos new strategies within their systems might allow hotels
to regain pricing power ldquo
PATRICK ANDRESExecutive Vice President Asia Pacific
Duetto
38-39 Luxury of Knowledge_KTindd 39 24515 1140 am
2 0 1 5m i c eMEETINGS INCENTIVES CONFERENCES EXHIBITIONS
10-11 September 2015Suntec Singapore convention amp exhibition centre
wwwmiceasiaexhibitioncom +852 3975 5710
miceaSia
100+ Exhibition booths
5000+ Visitors
500+ ConfErEnCE DElEgatEs
8 aCCrEDitED Workshops
2 frEE ConfErEnCEs
30+ prEsEntations
This prestigious Awards Evening will be judged by a panel of leading event organisers from throughout the Asia
3DFLAgraveFUHJLRQLQWRWDOWKHUHZLOOEHDZDUGVXSIRUJUDEVWRVROXWLRQSURYLGHUVYHQXHVDQGHYHQWRUJDQLVHUV7KLV
evening awards party will be after the exhibition on day one of the event and it will be a fantastic way to honour
the work of Asiarsquos Event Professionals and provide a great QHWZRUNLQJRSSRUWXQLW
This event brings together leading Event organisers Meeting Planners Corporate Buyers Venues Hotels Attractive Suppliers Event Technology Tourism Boards RYHUQPHQW0ampVSUHGRPLQDQWOIURPWKURXJKRXWWKH$VLD3DFLAgraveFUHJLRQ
For more information about MICE 2015 and Awards Ceremony please email miceoliverkinrosscoukFor exhibition ticket registration please visit wwwetouchescommiceasia2015
40 Mice Asia Pacific ADindd 40 16515 653 pm
amp210DJDGB)$SGI$0
41 Sentosa Golf Clubindd 41 14515 838 pm
42JUNE-JULY 2015
WWHY SINGAPORE CONTINUES TO STACK UP
AS A PLACE FOR BUSINESS AND MEMORABLE
EXPERIENCES
SINGAPOREDelveInt
o
WORDS EL KWANG | KRISTIE THONG | GINA SIN
42JUNE-JULY 2015
42-44 Delve Into Singaporeindd 42 24515 1142 am
43JUNE-JULY 2015
e worked really hard to ensure that our attendees
feel like they are getting a luxury experience
where wersquove thought of and arranged everything
You really have to think of everythingW ldquo
HIGH-ACHIEVING QUALIFIERS OF US-BASED HEALTHCARE MARKETING CONGLOMERATE
FOREVER LIVING PRODUCTS WERE TREATED TO A TIME OF THEIR LIVES IN SINGAPORE
WORDS KRISTIE THONG
Soundproofed walls of the Sands Ballroom of Sands Expo amp Convention Centre Marina Bay Sands in Singapore could barely contain the pulsating excitement of the crowd Upbeat triumphant contemporary music and exuberant cheers could be faintly heard from the floor right below it Walking into the ballroom as an observer was an experience in itself illuminating hues of pink blue and purple danced along to the beat of the music in sync with cheers and dancing amid the crowd the dazzling lights fell against the unique clusters of crystal-like structures high on the ceiling resembling thousands of balloons just about to fall
This amazing sight was Forever Living Products Global Rally held in Singapore on April 19-27 2015 Forever Living
THE LUXURY OF HEALTH
Products a multi-level marketing company that sells aloe vera-based drinks and bee-derived cosmetics nutritional supplements and personal care products hosts an annual Global Rally to celebrate the success of its representatives also known as Forever Business Owners (FBOs) and award them hard-earned Chairmanrsquos Bonus cheques It is a time where the company shares new directions launch new products and provide training and inspiration
ldquoOur business model works in such a way that in order for our FBOs to be successful they must first help others reach their goals This ensures an environment of passion and compassion where people can aspire to be what they want to be and are given
the tools to change their lives for the betterrdquo says Ashley Hower director of marketing at Forever Living Products
ldquoBy having leaders and qualifiers hearing and sharing their stories and tips for success they are inspired to set goals and reach for their dreams The entire event is very celebratory and empowering ndash it feels like a big family reunionrdquo she adds
Each Global Rally sees over 7000 FBOs coming from 106 countries and runs on an extensive itinerary comprising training sessions lots of entertainment and unique experiences Having previously hosted the rally in Hawaii and London and heading to Johannesburg in 2016 2015 was the year for Singapore and for Asia
ldquoWe are always looking for new and exciting destinations to take our FBOs We want to make our Global Rally lsquoan experience like no otherrsquo and know that it begins with the destination selectionrdquo
While the country naturally holds up as an attractive tourist destination Hower shares that Singapore was also chosen in part due to its history that parallels Forever Livingrsquos brand values Drawing similarities to Singaporersquos founding father Lee Kuan Yew and his passion to create a safe and prosperous society for its citizens Forever Living Productsrsquo CEO Rex Maughan thrives on a similar belief of helping people from all over the world look better feel better and achieve their dreams
ldquo
42-44 Delve Into Singaporeindd 43 24515 1142 am
44JUNE-JULY 2015
Putting an incentive program of such scale is no easy feat Forever Living worked closely with Pacific World to ensure seamless logistics for travel meal planning and activities
ldquoWe worked really hard to ensure that our attendees feel like they are getting a luxury experience where wersquove thought of and arranged everything You really have to think of everything ndash how the attendees will feel when they arrive at the airport what their first impression of the hotel is the convenience of getting around what activities they enjoyrdquo Hower says
Some of Singaporersquos local culture and experiences were brought into the program this year Qualifiers were brought to Sentosa Island for a fun-filled day culminating in a beach party feast and entertainment Top
qualifiers were treated to a special dinner at Gardens by the Bay followed by drinks and desserts at Ku De Ta ndash arguably Singaporersquos hottest night spot on top of Marina Bay Sands Throughout the program there was cultural entertainment infusing Chinese and Indian influences and many opportunities for FBOs to try the local cuisine
ldquoSingapore was a fantastic incentive travel destination The melding of the cultural history with the modern Marina Bay Sands gave our Forever Business Owners a luxury destination and a cultural experience they couldnrsquot have found anywhere else Singapore was clean safe and easy to get around Our Forever Business Owners enjoyed visiting Sentosa sampling local cuisine and exploring everything Singapore had to offerldquo Hower says
ingapore was a fantastic incentive travel destination The melding of the cultural history with the modern Marina Bay Sands gave our Forever Business Owners a luxury destination and a cultural experience they couldnrsquot have found anywhere else Singapore was clean safe and easy to get around Our Forever Business Owners enjoyed visiting Sentosa sampling local cuisine and exploring everything Singapore had to offer
ldquoldquoS
Team Japan Endless entertainment
ASHLEY HOWERDirector of MarketingForever Living Products
42-44 Delve Into Singaporeindd 44 24515 1143 am
KLCC_10YAC_micenetAsia_ad01_0615ai 1 4315 848 AM
45 KLCC ADindd 45 13515 839 pm
46JUNE-JULY 2015
30 MINUTES WITH ALOYSIUS ARLANDO CEO OF SINGEX HOLDINGS PTE LTD GAVE BIZ EVENTS ASIA A LOOK INTO HIS VISION OF A SUSTAINABLE CONFEX BUSINESS MODELWORDS EL KWANG
With a vision to be the leader in the APAC business events industry Aloysius Arlando has no intention to rest on his laurels Since his appointment SingEx has invested a few million dollars in doubling staff strength and conducting robust research in curating events like the Internet of Things Asia which saw more than financial gains for the organisation and its customers The motivation to establish a more sustainable business model and the appreciation of the event subject matter saw the implementation of a two-prong approach in venue management and creating new industry-relevant business events that do not conflict with existing ones
ldquoWhether it is the eventrsquos return on investment or objective companies are looking for good return and value derived from matching buyers and
CREATIVITY TAKES BUSINESS CENTRE STAGE
DelveInto
THE GROWTH OF INTERNET OF THINGS (IOT) ASIAIOT ASIArsquoS GROWTH IN 2015NUMBERS FROM IOT ASIArsquoS INAUGURAL EDITION IN 2014
44 sponsors and exhibitors representing 13 countries10 increase 2100 trade visitors and conference delegates 288 growth
41sponsors and exhibitors representing
11 countries
A total of
1630trade visitors and conference delegates
58 speakers representing 15
countries presented at the conference
85 speakers from 16 countries presented at the
conference (almost double the of speakers)
4648 Delve Into Singapore SingExindd 46 24515 1143 am
When you choose the Fairmont Singapore and Swissocirctel The Stamford you gain access to more than 70000 square feet of state-of-the-art and multi-functional conference and meeting space at the Raffles City Convention Centre Strategically located at the heart of Singaporersquos business district just 20 minutes away from the airport enjoy unparalleled convenience and accessibility Our team of outstanding conference concierges offers support every step of the way and helps ensure that your meeting or event is a rousing success each time
For reservations please call +65 6431 5534 email salessingaporefairmontcom or visit wwwfairmontcomsingapore
THE CHOICE FOR MEETINGS
47 Fairmont Singapore ADindd 47 13515 825 pm
48JUNE-JULY 2015
sellers as a business solutionrdquo said Arlando
The process of creating events ndash whether it is based on a national agenda like Singaporersquos wish towards hosting more healthcare events or opportunities identified through research on key industries to drive tomorrowrsquos growth ndash could take six to nine months
Arlando explained that each curated event should have a lifespan of five to 15 years It must meet the evolving needs of the industry and marketplace while flexible enough to allow the event agenda to morph with the changes in technology or other trends One perfect example is the way traditional exhibitions have morphed into CONFEX (conference-exhibition) multi-faceted platforms to drive engagement through meaningful content shared at conference sessions and business connections and exchanges on the exhibition floor
hether it is the eventrsquos return on investment or objective companies are looking for good return and
value derived from matching buyers and sellers as a business solutionrdquo
ldquoldquo
ALOYSIUS ARLANDOCEOSingEx Holdings Pte Ltd
W Throughout the interview the humble and pensive leader used the collective ldquowerdquo more often than ldquoIrdquo in his sentences When it comes to leadership and talent discussions Arlando expressed his passion for meeting people from all walks of life He ensures his team is a good mix of background and professional attributes His team is important to him
ldquoWe respect our teamrsquos personal moments of needs whether it is new working mothers or one who becomes a carer for the family As human beings if we can take care of our family needs we have won half a battle (in life)rdquo
Arlando keeps his team engaged through no-strings-attached coaching and transparent communication With a big smile and coy laughter Arlando defined the importance of transparency by saying that he graciously obliged when his team asked him to smile more frequently
EVENTS CREATED BY SINGEX
$$$ CONVERSION
KEY INDICATORS OF SUCCESSszlig Client feedback on successful connectionsszlig No of deals and business converted
szlig WasteMET Asia 2012 amp 2014szlig Last Mile Fulfilment Asia March 2015szlig RehabTech Asia March 2015szlig Internet of Things Asia 2014 amp April 2015szlig Radiology Asia May 2015szlig WasteMet China July 2015szlig Green UrbanscapeAsia 2013 amp November 2015
szlig RSA Conference Asia Pacific amp Japan 2013 2014 amp July 2015
szlig International Conference on Sustainable Development 2013
szlig ASEAN Business and Investment Summit 2014
NEW-TO-MARKET EVENTS
MANAGED EVENTS
617 BUSINESS CONNECTIONS made at the inaugural Last Mile
Fulfilment Asia 2015 in March 2015
403 SUCCESSFUL MEETINGS conducted at the exhibition floor
S$122 million worth of deals generated from inaugural Greenurbanscape Asia 2013
4648 Delve Into Singapore SingExindd 48 24515 1143 am
49JUNE-JULY 2015
Quay Room
CITY ESCAPEA RECENT STAYCATION AT
PARK REGIS SINGAPORE SHOWS THE POSSIBILITY OF GIVING YOURSELF OR YOUR MOST DESERVING
EMPLOYEES A BREAK EVEN IN THE MOST BUSTLING
PLACES IN A CITYWORDS GINA SIN
Just a stonersquos throw from one of the most vibrant entertainment scenes along a historical riverside known as Clarke Quay the 202-room Park Regis Singapore would do well for business retreats
Surrounded by lush greenery Park Regis Singapore was first opened in 2010 and has recently completed a SGD3 million (USD22 million) facelift that saw the reception move from the ground floor to the third a new all-day dining FampB venue upgrades on bed items and a complete makeover of the lobby meeting room and rooftop bar
Stretch the lethargy away in the morning with a poolside yoga class where a refreshing waterfall cascades into the 25-metre-deep pool Then
refuel with a power-packed breakfast at Twenty3 Drink amp Dine with the wide variety from its buffet selection
Clarke Quay may be popular for its nightlife but there are also lots to explore such as the numerous hipster cafeacutes bars and restaurants within the vicinity Hotel guests get 10 percent off their bills of participating food and beverage outlets by presenting their room cards
Visit the Asian Civilisations Museum located close by or attempt the adrenalin-pumping G-Max Reverse Bungy along the riverside Choose to
Singapore River Cruise
dine in one of the restaurants or head back to the hotelrsquos Royal Pavilion for their signature Cantonese dishes such as the Royal Smoked Duck and the Wok-fried Mashed Fish Noodle with Lobster
Sign up for one of Park Regisrsquo cocktail classes as a team-building activity for up to 10 guests by June 2015 or conclude meetings with a sunset cruise disembarking from the quayside Watch as the sun sets and the neon lights of Boat Quay and Clarke come to life Spot landmarks and bridges such as the Raffles landing site the Merlion and the Cavenagh and Coleman bridges End the day with more cocktails at Revive the hotelrsquos rooftop bar that is not opened to public until the fourth quarter of 2015 It can be hired for intimate cocktail events of up to 50 guests with outsourced furniture
An incentive package featuring some of the activities mentioned above is available for corporate group bookings until the end of the year
49 Delve Into Singapore Park Regisindd 49 24515 1144 am
Hongkong
26 - 27 August | Grand Hyatt Hong Kong
50 ACTE ADindd 50 13515 823 pm
CMY
51 Pacific Worldc ADindd 51 13515 752 pm
Twice the percentage of Buyers than in 2013 expect to conduct business valued at over
1million
The 23rd ITampCMA and 18th CTW Asia-Pacific
29 Sep ndash 1 Oct 2015Bangkok Convention Centre at CentralWorld
Bangkok Thailand
Incorporating Luxury Travel
Exhibitors amp Sponsors Corporate Travel ManagersConference DelegatesMedia | Corporate Travel
Exhibitors | MICE amp Luxury TravelBuyers | MICE amp Luxury Travel | Association Professionals amp ExecutivesMedia | MICE amp Luxury Travel
wwwcorporatetravelworldcomapacwwwitcmacom
Look At What We Achieved In 2014
Over 2500 MICE and Corporate Travel professionals including association executives and luxury travel buyers from 55 international territories
84 of Exhibitors expect to receive orders within a year
40 of Buyers confirmed procurement on-site with Exhibitors
Host CountryOrganised By Supported By
gtURXP[ltTSXP
4]S^abX]VP]SBd__^acX]V0bb^RXPcX^]b
Industry PartnergtURXP[0Xa[X]T gtURXP[ET]dT lt^Q[XT0__Pac]Ta
ltTSXP0U[XPcTb
Very impressed with the overall organisation quality of buyers and
remarkable welcome reception euromic Belgium
Exhibitor | Christophe Verstraete Executive Director
Great avenue to obtain research information from diverse regions and
destinations Association of the Polish Media Poland
Media | Robert Pawelek Journalist
I got to renew or discuss contracts and build new relations Panorama-Medica Group Co Ltd Thailand Buyer | Katherina E Lempert-Dober Chairwoman
The discussion session was a good sharing session for all my peers Gemalto Singapore Corporate Travel Manager | Jean Bey Senior Buyer - Asia
52 ITampCMA BKK ADindd 52 13515 806 pm
53JUNE-JULY 2015
THERErsquoS NOTHING LIKEAUSTRALIA
Produced by Business amp Tourism Publishing Asia Pte Ltd and Business Events Australia wwwbusinesseventsaustraliacom wwwbizeventsasiacom
53-68 Australia Supplementindd 53 24515 400 pm
54JUNE-JULY 2015
UNLOCKINGAUSTRALIArsquoSNEWEST TREASURE
The Adelaide Convention Centre welcomes the world to its new state-of-the-art facilities designed with the event plannersrsquo future requirements in mind It is surrounded by premier entertainment sporting and medical precincts and set on the cityrsquos revitalised waterfront district
Find out more about our brand new building at adelaidecccomau
53-68 Australia Supplementindd 54 24515 1145 am
55JUNE-JULY 2015
53-68 Australia Supplementindd 55 24515 403 pm
56JUNE-JULY 2015
53-68 Australia Supplementindd 56 24515 403 pm
57JUNE-JULY 2015
53-68 Australia Supplementindd 57 24515 403 pm
58JUNE-JULY 2015
53-68 Australia Supplementindd 58 24515 404 pm
59JUNE-JULY 2015
53-68 Australia Supplementindd 59 24515 404 pm
60JUNE-JULY 2015
Discover a zoowithout fences
THERErsquoS NOTHING LIKE AUSTRALIA FOR YOUR NEXT BUSINESS EVENTPLAN NOW VISIT AUSTRALIACOMBUSINESSEVENTS
TAU0105_297x420_Zoo_V1indd 1 11052015 520 pm
53-68 Australia Supplementindd 60 24515 1145 am
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Discover a zoowithout fences
THERErsquoS NOTHING LIKE AUSTRALIA FOR YOUR NEXT BUSINESS EVENTPLAN NOW VISIT AUSTRALIACOMBUSINESSEVENTS
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EXPERIENCE WORLD CLASS OPENING DECEMBER 2016
Artist impressions courtesy of Hassell + Populous and Darling Harbour Live
Introducing a new world class convention exhibition and
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With an integrated design and best practice facilities you will
be within walking distance of Australiarsquos largest business district
financial centre and hub of thought leadership and innovation
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MANAGED BY AEG OGDEN
THEATRE EXHIBITION CONVENTION
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E X P E R I E N C E U N F O R G E T T A B L E E V E N T S
S Y D N E Y rsquo S M O S T U N I Q U E V E N U E
A U S T R A L I A NT E C H N O L O G Y P A R K
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TRAINING I FASHION I PRODUCT LAUNCHES
AND MUCH MORE
salesatpcomauPh +61 2 9209 4220wwwatpcomau2 Locomotive StreetEveleigh 2015
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Contentindd 5 261114 1051 am53-68 Australia Supplementindd 68 24515 1146 am
69JUNE-JULY 2015
Engage
From April 30 to May 10 a total of 235 million visitors ndash including 153000 international attendees ndash took part in 200 events conducted throughout host venue Coex from culture exhibitions and conventions to promotions performances and even a beer festival all of which served as an effective marketing platform for the clusterrsquos stakeholders
Among the major events Asiamania a multi-nation business and cultural trade show running from April 30 to May 3 included promotional booths from Korea Japan China and Russia each exhibiting various cultural assets from across the region Contributing to the local MICE presence was the Seoul Tourism Organization whose promotional stand was modeled after
C-FESTIVAL IN SEOUL DRAWS
GLOBAL AUDIENCETHE INAUGURAL
ldquoC-FESTIVALrdquo PROMOTED THE
CAPABILITIES OF A NEWLY-FORMED
GANGNAM-BASED ldquoMICE CLUSTERrdquo
OF EVENT VENUES SHOPPING AND
ENTERTAINMENT PROVIDERS
Seoulrsquos ancient city walls while the Korea Tourism Organization stand introduced visitors to other national destinations Other key events included a ldquoCulture Techrdquo fair and a ldquoCreative Urdquo exhibition zone The festival was organised by the World Trade Center Seoul MICE Cluster Committee
Created to increase competitiveness and allow for joint marketing strategies among members the MICE Cluster initiative unites 13 major companies involved in the business events community including and surrounding Coex which along with the nearby Korea World Trade Center was recently designated a ldquoSpecial MICE Tourist Zonerdquo by local government agencies Members also include business hotels department stores entertainment complexes PCOs and more such as Korean entertainment agency SM Entertainment which appointed K-pop stars EXO as official C-Festival ambassadors
In addition to the festivalrsquos promotional benefits for its members the ROI across 11 days also demonstrated the effectiveness of the event The Coex Seven Luck Casino a foreigners-only
venue for example saw a 401 percent increase in custom compared with the same period in 2014 while the five-star Grand InterContinental Seoul Parnas ndash also part of the complex ndash saw a 209 percent increase in room occupancy over the same comparative duration
ldquoThrough our first C-Festival we were able to see both new growth and the take-off of the MICE industry which is still a new industry for Seoulrdquo said Coex president and CEO Byun Bokyung He went on to affirm his commitment to ldquocontinue building and showcasing diverse content in order for the Korea World Trade Center to become the centre of the MICE industryrdquo
Stephen Kwak an assistant manager at the Seoul Tourism Organization agreed with the growth potential of the C-Festival in the coming years saying ldquoIt helped Seoul by emphasising various tourist attractions that MICE delegates would enjoy visiting during their stayrdquo With the weekend proving the most popular for Asiamania Kwak said that feedback for the Seoul booth was positive with visitors remarking that it ldquowell-represented the cityrsquos diverse offeringsrdquo
Love Heart Project
WORDS BEN JORDAN
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70JUNE-JULY 2015
Engage
With many UNESCO-heritage listed sites and venues in the world to choose from one group chose the much revered West Lake in Hangzhou as the centrepiece for an event Some 90 guests from Canadarsquos York House School travelled to the picturesque destination for a cultural trip planned around a golf tournament
The guests arrived at Hangzhou Sofitel Westlake Hotel on the first day What awaited them was a lavish welcome cocktail and gala dinner set up at the Sky Garden with views of West Lake as its background
The next day was where the program truly began Guests were divided into two groups ndash the Golf group and Parents-Child group ndash according to what guests preferred The group for golf headed for a friendly tournament at Fuchun Resort Golf Club while the other enjoyed a spa session and a tea tasting ceremony The children spent time at Zoo Coffee a creative club located in a shopping mall where its unique set-up resembled a quiet forest wonderland with a myriad of wild animals
Guests then went for a boat ride over West Lake and watched a large landscape live performance created by three renowned directors ndash Zhang
WEST LAKE STORY
A TRIP PLANNED AROUND HANGZHOUrsquoS REVERED WEST LAKE TELLS OF THE DESTINATIONrsquoS RICH
CULTURE AND SCENIC STORIES
Yi Mou Wang Chao Ge and Fan Yue Guests visited the largest isle in West Lake which is called ldquoThree Pools Mirroring the Moonrdquo and covers an area of 6000 square metres The shadow of the isle the elegant garden and the scenic beauty combined makes the isle one of the top 10 West Lake attractions particularly popular during the Mid-Autumn Festival
The group also visited the ancient He Fang Street which has a profound history Consisting of the historical commercial civil and architectural culture of Hangzhou it is the best place
to get acquainted with the destination Groups also enjoyed the ldquoSong Cheng Eternal Loverdquo drama which is known as one of the more acclaimed shows in the world The performance describes the hardship of Liang Zhu ancients the magnificence of Song Palace the fierce battle of Yue Gu Jun the song of Liang Shan Bo and Zhu Ying Tai and the song of the white snake and Xu Xian These stories are told through a spectacular display of sound light and stage effects
70JUNE-JULY 2015
Sofitel Hangzhou Westlake Hotel
Golf tournament
70 Engage Hangzhouindd 70 24515 1149 am
71JUNE-JULY 2015
Engage
Aprilrsquos Wine Down Wednesday organised by ACI HR Solutions and Biz Events Asia gave guests the privilege of a first look at the new Club Lounge at Hotel
Jen Tanglin Singapore (formerly known as Traderrsquos Hotel at Cuscaden Road) Over 90 professionals from
the MICE travel tourism and hospitality sectors networked over drinks and a buffet spread with an
impressive display of sweet treats Guests also had the chance to look at guest rooms on the newly revamped
Club Floor The event was sponsored by Hotel Jen Tanglin Singapore and duetto
HAPPY SNAPS
FROM WINE DOWN
WEDNESDAY
71 Engage Hotel Jen WDWindd 71 24515 1149 am
72JUNE-JULY 2015
ćľŅǴŭƀ뼷āĶɽĄŗۍĉדĀϝĀŞ뼵ϾĀЌѠͱກĀěɁǟħކՠĀǚ뼶ĔȏϝĀŞ뼵ЌѠŠěɁǨͳȩĀĄqಌϾr뼷খأćӃɯӍЌѠ˖Ӫˡġ뼷ĉĶǨɶᅆŠڥĀďĄಌϾĀǃɩ뼷ƦϿĠě֏˺ॎӃɯģĝćĞƶѲʑħϢеǙҜಌϾɆԥ뼶ȁˤ뼷ĔĂʿāĶјǭŗqಌϾrǟħ٧Āǂʚ뼶
ľŅǴċʃ뼷āĶćĂȏοȢКɁʸˋˡʭĀʗˡĉՂNjȒŠğʑ뼷ɝŴĶƧħqಌϾrĪǭػ쨵ĖqಌϾrĴ뼷ƣźŴĶԒĞĖƇĬ쨵뼶ӗęĠĀĉĀƫĄ쨰qಌϾrźŴĶԒĞĖŕķ౯ĀЌѠŠԚċЌѠȞײ뼶ȆƻɝӍqۈिrǟħĂċŞҠƣźŴĶԒĞĖƇĬĴ뼷āĶǨīĖĀĄ쨰NJ뼵Ġʻ뼵Ljǥ뼵ݶиĀʇҌŠȱਢɁ뼶
ឧࡢ뼷ભȘʆĉˍĂĀۈिȢćᎴŐ뼷Ʀďě֏ˡĎĸ뼷ۈिŞҠஅƧĂԿԵĈवƺĀęኧ뼷ڇۃŎƼЍĀԄӪӃɯĉՂǡϰ뼶āĶȠƱ뼷ĔĂԿęĀ
ኧďĄࡒĀNJ뼶ȁˤ뼷āĶјǭŗလिNJۈǟħĔĂʿĀǚǦ뼷ŗĸdžفĀƄਬƺ뼶လف˧ǘdž뼷χƎǢĈԣŭĀ뼷ĄġŚŕƳĀهƞ뼷ԵĈqġŚσفƥيrĀݔ؆뼶அƧƜƚॸćॸĂɁƜƚĂƟ뼷фĘĀလفӲ˴ƄΡȸĠɹ뼵śĠɹ૨뼷ĝđħфĪҍ۵ӲĂśȥſƄᐻĀσ뼶ƄΡۈिŞҠƧƍͳ뼷ƄΡȺໆѲĈĠĬϵɘ뼷ۈि˧ăěģăˆϚȺNJĀ뼶
ćĔċˊʃ၅٧ƀ뼷źāĶĎĂŐΥҨqಌϾrĔċӛʚ뼷ĞĂĞǨͳȩĀĖЪĄƇĬ쨵Ⱥǰ뼷ಌϾ˄ăĂǭđᔐ쨱ಌϾģăĂǭ୨ăĻӍ뼶ŮđāĶҕċԳʇĞĂĞ뼷ȺǰāĶƲĐĝŀƜćಌϾƥġ쨰NJ뼵Ĵǎ뼵Ծ뼵ϔϙŠ뼷ĔĂȏŢāĎĸďĄಌϾ뼶ůķƜćȆĪ뼷ƓěŀƜġĀŇƂ뼷ŕȶđĀĄģđΓīΰĢŹ뼶ڒ
Ƿ୯փఔŨ쨗
ಌϾħˀ좄
ŭʃʃ
ǚтƂύĘʄӃɯٲ뼶ɑջ୯ѮąƬϢеϨȉʇĀ
ȶđȡ뼶
$KXGPVUۈि뼷KDVOſŚĂĀۈिϱǭɆ
$KXGPVUۈिĄŗĪƯĀě˴ӍϱǭЋƶɆ
ȱĈŪ
ɽৠ٧elbizeventsasiacom
௱ᅒ
Ѻᙕĉginabizeventsasiacom
ఫઽ
ৠ٧kristiebizeventsasiacom
72JUNE-JULY 2015
72 Chinese Editorial Lettersindd 72 24515 1150 am
73JUNE-JULY 2015
73MAY 2015
ƼЍ˗ՅЌѠ˥ʿಌϾЌѠˡϘċȞײʗ२ĉƯ뼷ħಌϾЌѠǭąƼĤĀԶѤ뼷ģǞơըdž˽ȞײŢƍͳಌϾӃDŽĀăגɸɾ뼶˗ՅЌѠ२ĉƯȜƍͳѲʹȉಌϾժΆʪʸćĂŐ뼷ƯʭѲʹҺʓа뼷ɡӴĀԜӍࠒΙĀ˝ՊƑħϭދ뼶ȮύNjęϙѲʹ+CEQDWEEKѲʹ˄ύʕᘶƋʕǟĀĻːࢬѱΙǝ뼷ĖƋʕďĀՒŞጣ뼷ǞĖƬԐԵ뼷ఁบጣ뼷৯χƯغĉ˴˖뼷ƲĂċժΆĝɩĖߙϜߝ뼶
ć˗ՅЌѠ२ĉƯĘ뼷ȜĈʈʞɩľߙϜাۋĀƯغĉ˴ΏDŽ˖Ӫ뼷ȺġಗĂǩDŽ؈ǂೀ뼵Ăǩೀ뼵Ăǩ˗Յਓĉ˴뼷ŗӍĂǩƼЍਓϢ˖Ӫǀȗ뼷ŴĶȜࡄħਓϢĘԭċȡĀ˖Ӫ뼶źƲʞऒĀਓϢʠߔಌϾӃDŽĀχ₈Ƭʇ뼶
ĤȀะɸľʞĎĢſŚʘ뼵96뼵չՍȓѣ뼵ՍၽݭDŽ뼵ଔӘݭDŽŠײĀӅśଋąύݔƬЌѠמćĤȀะऄЌѠঢ়ډЌťࢨƬЌѠݔDŽĀмȞॏě뼶ćॏěĘ뼷ڏˡߊͳȩˋśଋਓॏ˽מćƼЍĀŕĤмˡ뼶5ampŚܕߝĈՃȓѣ쨞ĤȀะ쨟ɽઠKUCڱӍěجƖҠӍūǕ쨣Ӄɯ뼵ƱůۈGGJCPԶФ뼷ˤơƜƚħęŝՇҜąĂċĻŗःˤιȸ뼵จęĉȱͶŠąݔƬЌѠŕĤƚяĀĂċݘČƯě뼶
73JUNE-JULY 2015
ɾϒǛТঢ়ЌѠמġŕęĀΪӃࢰȞײǛĎӽȜɘɾϒ⏜ࠑ뼶٩ʹćŭũˡ뼷⏜ࠑǛĎӽʇҌȜшĈǎϢӭ뼷˄ѲĈǚϗᤂːƶМĀěڱӍƜƚɁŞ뼷ಗƪċၰěढ़Šċěڱढ़뼶ˤơş֏ϝĄҬŅŭǛТঢ়ЌѠמȉ1TKGPVCN5GC8KNNCUCPFQVGNQORCP[VFڑ፴ৗڱćǘ⏜ࠑũѲ˟ȷǛĎӽЌѠŗĎĀԨĂċϝ뼶
क़Ś쨞OCTCӘЌѠӍʇҌ҈ثQVGNU4GUQTVU쨟ǘඳୌसӘራҠũѲĀ҈ثӘЌѠ쨞OCTC$CPIMQM쨟ć˥ūڏDŽąοȢКĀũˡ౯К뼶҈ثӘЌѠѲĈǎϢӭ뼵Ăċঢ়ډƄ˪േ౸뼵ĂŝʞǘljڝĀЌť뼵ĂċĐɒذƬʇħМƬĀƄჾКၰěढ़뼷ŗӍƪċĠβĨढ़뼶ĠβĨढ़ĀʋύරඌغŪ뼷ĻźӖĀĢƔʾϞɌʭ뼶ب
73 Chinese Sound Bitesindd 73 24515 430 pm
74JUNE-JULY 2015
ŊĈĉĻŗΞĘʄĄĂǝƄՃĻĨ뼵ĠĠӴĀŚęĝ뼶ȺۍĉדĀटĐę뼵ᇱЉĀΝբŠƍͳĀ϶ᇫሊş֏ĀŀƚໆѲȢĄġŚǀ뼶ȮϾĀʁĤҠ뼵ăߟĀĤĐŞઝǒҠĖōǩĀʋභ뼷ĘʄƄĴƄăćᄏƜƺŠŀƯ뼶
ĘʄĨŪħġŚě֏ˡĀȶ뼷פą؈ŠӃɯٲŢ˺ॎӃɯˡӪĀڇŠ؈ॸဩ뼷ԨĂĈϙʲɫĄˬιʘĀşТ뼷ȺˢϞవȘʆęΝ뼶ăΡǷȮċŚŝǝΝśşǡϰĘʄ뼷ĝĨڨǷŗŕŨĀĴǎĖТ뼶ĘʄӃɯٲŚӃɯਇɘǥːϵŀȩФ뼷ύǘĈŎԭħϔϙĀιʘ뼷ĘʄƲŭĝڇۃąƞęՏŚěڱӍ֏זĖĔƀڏDŽ뼷Ȇġďಗą(QTOWNCวݭġŚę˺ظ뼵ցЍ҈뼷ŗӍɩᕹϝĀĘʄŚĴظঌєŠĘʄŚǗΆ뼶
ϝĀŞϯȗȓѣӍƜƚॸȓѣXGPVU6TCXGNUKCƼЍჼƂɽǀȗCZCPVCUWYCPćă΅ǡŗ+ɮŝĀǻśଋąćĘʄڏDŽĀŚě˺Ӄɯűזě쨞+6JKPC쨟뼶Ŵćˈɩ$KXGPVUۈिਲ਼ɝĴȩФ뼷ĘʄćĔŭƀşŀąňęĀȻ뼷ƦؼĝĄŎᇫሊĀƶˋş֏뼶
qŢǘěغڱĎĸ뼷ĘʄĻĸԵĂНĈϙʲɫ뼷ƦؼąƄՃĻĨ뼶פąЌѠƥʋ뼷ĘʄŃĈňĠăǜՏĀɁŞŗӍԵĈȆŞɡĀբžŴĶ˝Պ뼶r
ěڱɁŞҤćĘʄĘʄшĈϿĠęՏě֏Ɂࢰ뼶ĘʄĤŚűז֏ƺĀŚڇۃġķďĄȺġĂċŕԵזӍƜƚɁࢰ뼷ƦؼģĄĠŭĎŚޱǫʕˡѩŞ뼶ĘʄȘűě֏ġķģĄڏěĀז֏ԨĂċډĀŚě֏ɁŞ뼷ƑĄڏѩĂȸ֏ěƂĀχџ˝Պ뼶ԨĂċџলĀɁŞĄĘʄŚěڱġķ뼶ĔċŗڏѩęՏŚěڱ뼵ԄӪΡƦʄʭʋĀěڱġķŞހŝݖઽͲġķ뼷ʁƶdž
Ęʄě֏ˡLjϋ˓ஸ
Ǘ˸뼷ȉʋභоŚӚ౨եȠʫ뼷ιʘѲƶϔŨຂ뼷ŞȗʞīĐћয뼶ěڱġķшĈĂċǚϗːƶМ뼷ĻગĉĀƄჾՏၰěढ़ŠċęŇăDž뼵ɧϜᰋࡊĀĠβĨěڱढ़뼷ߴĈŕϵɘĀƬڐͶՕӍǜཥѲ뼶ˤʋ뼷ěڱġķʭģѲɪĀʁƶեęЌѠ뼷шĈǎբҍϾϢӭ뼷ѲӍěڱԜӝ˖ӪमƼ뼷ĻӖՏĀěڱŠƜƚ뼶qrƼЍΡ뼵2ʠĉěӍͶԉěڱ뼵ljۈिş֏ݭDŽŭěŗӍġŚŭĘʄȘűěũDZȐၰĝćĔƀڏDŽ뼷˄ɩĖƶ뼶
ĘʄŕĤɁࢰ숯숯Śŝě֏ġķ쩑ӅNJǩ؆ħ0CVKQPCNZJKDKVKQPCPF
QPXGPVKQPGPVGT쨞5JCPIJCK쨟뼷Һ؆q0쨞5JCPIJCK쨟r쩓Āśƍ뼷ȜźϿĠۈƖŞҠĀതڌŢƋᓮƔ˫ɡ뼶Śŝě֏ġķύŚŝԄӪˌŠĘʄ؈ʸǟդӚ뼷ɽӚ౨ǚϗħоːƶМ뼷؆Șʆƥŕ뼶ě֏ġķшĈоːƶМĀبʭ֏ɁŠоːƶМĀبʋ֏Ɂ뼶بʭ֏ɁಗċęՏ֏ढ़Šċ٣ܪևŇĀ֏ढ़뼶ƲĂċęՏ֏ढ़ĀǚϗħːƶМ뼷ևŇĀ֏ढ़קːƶМ뼷խǫߴĻˢТ֏ढ़뼶ˤʋ뼷Śŝě֏ġķģѲĈċęŇăDžĀěڱढ़뼷ĻગĂχƁԮĉăDž뼶ǟħϝǡȘʆĘǚϗŕę뼵njːŕƬĀě֏ෞʸɆϝ뼷Śŝě֏ġķנמˀ뼵ઝǒ뼵Ԑߺ뼵ǘĂɆ뼷ŃѲĈѩȓ뼵Ԅˡġķ뼵ɪЌѠDžѲ뼶
Ĉqʁƶแrƥ؆ĀĘʄŗȺযĀęڇۃĀӃɯѺ۷ࡒNJЪጠŗӍՏĀŚě֏ƜƚǡĎڏѩ뼶
ǚтƂ
NJ졿ఫ
74-75 Chinese Cover Storyindd 74 24515 1150 am
75JUNE-JULY 2015
qύǘĈŎԭħϔϙĀιʘ뼷ĘʄƲŭĝڇۃąƞęՏŚěڱӍ֏זĖĔƀڏDŽ뼶r
ːĘʄӃɯٲŚӃɯਇɘǥ
ȞЌѠ뼶ĔŝЌѠŮĈǎϢӭ뼷Ӛ౨ǕǻύĂƁڝƬĀūǕݱɽˌ쨞Ӛǘŭͳ쨟ǨϐӚƦŪ뼶
ĻગĠǩਓϢ뼷ƦؼшĈۍĉٵґĀƬסĐɒذŠʕђĀϜٲ뼷ґʸˈƞՏĀƜƚ뼶ĀѲʹĄǘŗǡΟǼĀϜٲϐҜȥŪ뼷ƧȺŒŞ΄ąˈľŅȉλĎĀȗЯ뼷ŐଟĀŬǰƅ뼶
ԨĂċກĀɁŞקĄк˟뼶к˟ĄĂċמඵӭŠЌťǘĂɆĀ२ĉě˴உǒˌ뼷ŞƳĘʄĀġķŞь뼷ĄĂċʗŦȏˣߜĂċћ뼵뼵ΜĀˬǎ뼶ƜƚॸĻŗಶůĔƀĀˬǎǟħƜƚɁŞ뼷ŕґʸăɸľĉĀƜƚ뼶
ӃɯѺ۷ࡒĘʄшĈযĀ˥ͳΝNJЪጠŠ۵ĠΦࡡ뼷եϒĀՕNJȉŞĤɭɌĀĠƟNJȠઽʸ뼷ŪąĈĀʄ৫NJ뼶ʋභоŚӚ౨űז쨱ĈŎɸľŭĀġŚԽڄӚ౨ȉѲʹɧϜĀԽŠdžͳ΅ăෲĀΝᴂዣχƎঞĄȘʆɯϢĖĘʄĴĀκɯƥŞ뼶ʞǘᐤҠŠ༽ҠĈŎĀࡊŚĀƳߋӭӚ౨뼶ĔȏբžĝĄ˺ॎӃɯͱƜƚǡӍƜƚŶĀŕމŅ뼶
ͻĘʄŮĈŒѧǫԘĀեϒᆶŝԳŠƬďĻˢТĀसӆŠിӆĝĄڏѩě˺ӃɯĴăĻǸľĀӗމƥŞ뼶
ĤNjƄՃĘʄшĈϿĠڏѩęՏŚ֏זŠěڱĀɁŞ뼷Ʀ۵ĠĀϾӍԄӪЌѠģĝшĈϵɘ뼵मĀʗˡěڱѲ뼶ƜƚॸĞߜˣο˩ܪĀɁŞ뼷ĘʄȜĄĆĀŕՊ뼶˝މ
ƜƚॸăҨছ˝Պć06ĘʄڏѩĂɁϜЬƬݔĀ৫Ţ뼶ĔŝΪφĠŭષ۵ĠDŽˡę˺ĀஉǒˌȜ२ĉěǨ뼵ډԐढ़뼵Ќኃ뼵ঢ়ډфŠஉǒˌʪʸħĂɆ뼷ħƲĂʞĎਓǙҜǡǨλĈĀ৫ŢɆԥ뼶உǒˌԵĈĻગĉνӐКٮЌ৫Ţ뼷ͱĉၰěКĀˬǎ뼶ǩŚĀԐढ़ǂೀ)TCPV$TWPUGFGPŃĻħƜƚʔǻǭ˱뼷ŗӖਓϢĀˍ뼶06ĘʄɆƍĀĄћĂƄȕĀȞʞ뼵ՇҜƺŠџݔ뼷ŕґʸ
ćĔƀڏDŽĤмȞşҘě뼵Ĵল뼵ƜƚŶ৫ŢŗӍΡě뼶ǨŗŚōǩȞײƧʑӘϙ뼵ı҈뼵KOO[JQQ뼵ᅱᅧ뼵วѩŴĶĀƜƚ뼶ڏŠɲϜϙĝ˝ՊćĔƀݭ
АҔćĘʄϒʋභƳΟǼĤܪҠʭ뼷๗ŭĘʄȘűڏѩŞĀnjĴѲʹ
74-75 Chinese Cover Storyindd 75 24515 1151 am
76JUNE-JULY 2015
ТŪιͲĔٯĄƦͲȒĀƂ뼷ĻĄۍĉדኁĀĄЌѠӍӃɯ˖ӪˡĀߊӿϰϰఆĨƚȡ뼷ŊĨӍĴŢϢеɘDŽڥɘ뼶뺭
ćǗŔɫ뼵55뼵ȖŠ)EJCVDžǗŔʘԭħşТĀƎĐ뼷ĉȉĉƥǎĀˈਜঞĄӚӐŠάȱͶŕȶđĀƶК뼶Ţǘߊĉ˴Ďĸ뼷ĈąĔȏǗŔʘĀৗՎ뼷ŢϢеɘDŽɘďȻīΜƦͲڏ뼶Ļ뼷ďϝǡĀŰߧƦҶ뼷ЌѠӍӃɯ˖ӪˡĀߊӿڥఆĨƚȡ뼷ŊĨӍĴŢϢеɘDŽٯɘ뼶뺭뺭
२ĉϢе˖ӪĄࢨˡŪβĀȱਢ뼷ਯȺĄćЌѠ˖Ӫˡ뼶ĂŝśɡĀЌѠκΓīƧźĢŹǜതڌŢƋҠŒũĎ뼷ąĢŹŠതćɳ뼷ĈĠɹ쨵ňĠĴȊ뼷ࡍהŢƋĀڌćϢе˖ӪĔċցΆĘ뼷ЌѠߊӿТăĖЌѠćܦΰɌʐਓϢŦƟĀnjː뼶
ͱϿߊĉ˴ˆ˽ɝĂɝĢŹĔċɝʚ쨰ϢеěǂƚȜŀNjιƈāĀʅȁĄƇĬ쨵ȺǰďĄǥʿĀӷݦȱͶŠϢеĀฑࡄʇ뼶ĂҶŗકƥ뼷ЌѠߊӿƙĀĄqӚӐȱͶrĀŀNj뼷ƦăĄڙᆃĀˈ˱뼶
ljĂċߩղϰϰĄŕՋĀ뼶ƜƚغͱϿĄȁħԚċЌѠȞײ뼵ЌѠĀŞžͱȁЌѠǔɘDŽջĤDžʅȁŢԚĂŝЌѠмŀ뼷ȚЌѠߊӿĈޡȉĔǩದćϢеԒͶ뼷ũ˧ȉŴĶӚӐʸǟȱͶ뼶ȚНʥ쨰ăĻŮʘľǗŔɫͱҽƱĎȉϢеӚӐʸǟȱͶ뼶
ſŚʘěڱȉƜƚŭƼЍěڱ٩ԏ뼷ۈिȜҬφڇʠԄӪӃɯɁ뼷ƦԄӪƜƚȜભŕęˌŒ뼶ȁˤ뼷ĞđćതڌպݰĀě֏ˡġŒĂᤋ뼷ЌѠďκӚӐĂжƬΙ뼵ƬвĀߊӿ뼶
ӍĴŢϢеɘDŽɘĄȌīϢеŕĈвĀƶʑ뼶эɘăȚȩФߊĉ˴ŢϢеŠĔඐŀNjĀȶ˸뼷ģĄƬߊĨƺĀƶʑ뼶ĴǎĄȱਢ뼶ȮŕŶĂơȉϢеԒͶĖĪĂơĀɘăˆ˽ɸľċŇĴ뼶ŚʠϵϢеɆԥϯȗශઆȓѣ49QTNFYKFG˥ʿŢۈƖŞҠě֏ˡɘDŽąĂЬз뼷ʪưФĈĀದćϢеĈߊӿȉŴĶɘ쨱ˤʋ뼷ɸľĀߊĉ˴ΞħŮđŴĶιďΚȥŪӪ뼶ĔċƄࡢħۈƖҠĀߊˌǀȗژąܔѧ쨗
ȁˤ뼷ħąŕęՃʇŞƬߊƯě뼷˄ϢеɘĈвॼ뼷κƙĖŗĪڨǴž쨰s đĈࡄNjŠƱķ뼶ǚŢϢеđϭࡄ
Nj뼷ਯȺĄćƸĀľԘġ뼷ϢеňͲďĨƴśĆĄśǘŬķͱĄȩǚˆޚƦǢ뼶ǞĎ뼷ĈƱķƷĨϢеƱ˖뼷ĂϢеƱ˖뼷ĆŪβĀǴĢƔďƬ뼶߀
s ĠɝũǽКʚϝ뼷˄ɑϢеȀŗĸdž뼶ĔĄĂƞڇϢеϨȉƸĀƤƶʑ뼶ĻŗȮqħƇĬr뼵qƧڒr뼵qƇĬr뼵qɑĆffɑгār뼵qĆĀğʑƧrDžɝƶКũ˧뼶
s ĞѩʑdžɃϢеĀѢˆ뼶ϢеƫĆĀɝʚŶ뼷ăđŮĄӕҢćŦƀ뼷ɝȠȱĀɝʚ뼷ĔƟĆĈĻĨȌīϢеŊĈĞĖĀʋĀƱʜ뼷ģĻŗӚӐŐϢеŢĆĀƱķ뼶
s ыħϢеԵĈҲĀʋ˖Ӫ뼶ϔĄҺ˱ĀȅѮѲʹ˖ӪģӖ
ŗźϢеƴīĆňķ뼷ĨdžɃŴĶĀ뼷ȮƦźŴĶŢĆмŀČƗ뼶
s źϢеƢƅĆdžɃŴĶĀ뼶ěڱĉ˴ƼƔdžɃŴĶߊĝЏʫغĀ뼶ȁˤ뼷ժዓȴ뼷ăđǙᛃ뼷ģăđߣŎǟśѢˆ뼶ȮĆĀɝŠɽʪ뼷ϢеĨѿʓƢƅĆĄdžɃŴĶƥǡǨĸĀƸ뼷ƦؼģěźŴĶƴīĆňժķŠůķ뼶
ʘľȉϢеƥǎĀˈਜŠӍĴĀɘ뼷ăȚĻŗźĆŨэТŪιͲ뼷ƑȶđĀĄĻŗƬĆĀߊĨƺŠϢеĀƫǼ߀뼶
JTKUVKPG)COCTTCĄ49QTNFYKFGɽઠ뼶49QTNFYKFGĄĂؽƖҠۈŝŚʠϵĀϢеɆԥϯȗශઆȓѣ뼷шĈο˩ࡒĀě֏ǀԥ뼶˽ȓѣĪĀۈƖҠӿʗɠħϢеǭȉě֏ȠȱĀјƶ뼶٩ƢނŰ뼷ɑˢˈȉJTKUVKPGԒͶ뼶Ǘ쨰EJTKUVKPGICOCTTCNTCYQTNFYKFGEQO뺭
76JUNE-JULY 2015
qɘăȚȩФߊĉ˴ŢϢеŠĔඐŀNjĀȶ˸뼷ģĄƬߊĨƺĀƶʑ뼶ĴǎĄȱਢ뼶ȮŕŶĂơȉϢеԒͶĖĪĂơĀɘăˆ˽ɸľċ
ŇĴ뼶rCHRISTINE GAMARRA
LRA WorldwideɽઠؽƖҠۈ
ƢԺ
76 Chinese Knowledgeindd 76 24515 1153 am
IBC IBTM China ADindd 50 13515 833 pm
ಌϾ٧
7 Sabah Tourism Board ADindd 7 24515 1235 pm
21 Macao Economic Services ADindd 21 13515 759 pm
22JUNE-JULY 2015
THE LUXURY
ISSUEWE LOOK AT
WHAT LUXURY
MEANS WHEN
GIVEN OUR OWN
INTERPRETATIONS
TheLuxuryIssue
WORDS EL KWANG
KRISTIE THONG
GINA SIN
22JUNE-JULY 2015
Itrsquos common knowledge that the
demand for upmarket or exclusive
experiences increases as Asia
becomes more affluent The growth
of economies see many corporate
companies rewarding high-achieving
employees in the form of top-notch
luxurious experiences And as a larger
and younger demographic worldwide
becomes richer products and services
work harder to find ways to attract
the elite in an increasingly saturated
market
Proving luxury incentive travel
continues to be in demand
Luxperience a three-day event that
aims to be the platform for luxury and
experiential travel in the Australasia
and Pacific region has seen continued
growth The success of the show has
prompted organisers to include a new
program within Luxperience tailored for
business events this year Event buyers
will be able to identify new opportunities
within the luxury travel industry for
incentives or exclusive events while
exhibitors will have a bigger platform
to provide innovative solutions for
meetings and events
Event planners specialising in luxury
experiences are now looking beyond
luxury products Clients are asking for
unique money-cannot-buy experiences
Many of us consider luxury to be in the
form of expensive items and exclusive
retreats while others believe it can
be the simpler intrinsic things in life
that are often overlooked However
we choose to define it one quote by
Karoline Huber of IWC Schaffhausen
(published by Boyden Global Executive
Search) sums it up well ldquoLuxury is
based on emotion and it is people who
create emotional differencesrdquo
22-33 Luxury Issueindd 22 24515 1137 am
23JUNE-JULY 2015
TheLuxuryIssue
OSAKA ndash
JAPANrsquoS SECOND
LARGEST CITYCurate a stellar city adventure in
Osaka and check the next residential
conference or incentive into the 160-
room St Regis Osaka Located on
Midosuji Avenue the Ginza of Osaka
where luxury international fashion
labels reside the purpose-built
five-year-old hotel is the epitome of
luxury Ease delegates into the hotel
with its signature afternoon tea or a
rejuvenating treatment in the Iridium
Spa featuring Sothys Paris
Witness the daily champagne ritual
held in the outdoor Zen garden adjacent
to the lobby on the 12th floor before
heading to The St Regis bar for a glass
of Shogun Mary the hotelrsquos concoction
of the Bloody Mary cocktailThe
THE LUXURY OF CULTURE BRINGING THE BEST OF TWO JAPANESE
LUXURY INCENTIVE CITIES THROUGH THE
CONDUIT OF CULTURAL EXPERIENCES
WORDS EL KWANG
welcome reception can either be held
in the 210 sq m Astor Ballroom or in
Italian restaurant La Veduta or French
bistro Rue drsquoOr Start the next day with
an official meeting agenda in the Astor
Ballroom which also has optional
breakout spaces in the four meeting
suites on the dedicated events floor
With its easy access team-building
activities are in abundance Visit the
190-year-old Kuromon Ichiba Market
for arguably one of the best Japanese
food and seafood in Osaka Another
fun activity for all ages is a visit to
the Momofuku Ando Instant Ramen
Museum where delegates get to
understand the history behind this
post-WWII invention try their hands at
making it and design their own ldquocup
noodlerdquo Those keen to learn more
about the Japanese culture can take a
private behind-the-scenes tour of the
Yamamoto Noh Theater built in 1921
Planners can have the option of having
performers hold coaching sessions
for delegates on the actual performing
stage The art form has been recognised
as a Japanese intangible heritage
in 2006
End the program in Kyoto with some of
the cityrsquos best retail shopping before
bringing delegates to Kyoto for more
cultural elements
The Astor Ballroom of The St Regis Osaka The Library Suite Meeting Room
ldquoAt both The St Regis Osaka and
Suiran The Luxury Collection
Kyoto we believe in assisting our
clients in curating memorable and
experiences that are unique to our
brands The Luxury Collection is
about travellers collecting local
and authentic experiences Let our
hotels be your guiderdquo
FAY-LINN YEOHBrand Director
The St Regis and The Luxury Collection Food amp
Beverage Marketing Asia Pacific
Starwood Hotels amp Resorts Worldwide Inc
23JUNE-JULY 2015
22-33 Luxury Issueindd 23 24515 1137 am
24JUNE-JULY 2015
Suiran a Luxury Collection Hotel Kyoto
HISTORIC KYOTOThere are many forms of relaxation and recovery in the world of luxurious experiences Some prefer retail therapy while others opt for a digital detox by staying in a luxury hotel or resort Embracing and experiencing the traditional Japanese culture and historic sites may reap benefits beyond soul searching Its cultural myths and spiritual integrity continue to distract global visitors from their day-to-day worries a true time out in Kyoto whilst stepping back in time
A 13-minute bullet train ride takes you from the buzzing city centre of Osaka to historic Kyoto the former capital of Japan for 1200 years According to the Kyoto Convention Bureau the ancient city is the cultural heart of Japan It has 17 UNESCO World Heritage Sites on a cityscape dominated by 2000 temples and shrines
SUIRAN A BRAND NEW BREATHING SPACE On the vibrant side of the Hozu River resides the brand new Suiran a Luxury Hotel Collection Kyoto As the first luxury collection hotel in Japan this hotel is perfect for exclusive management retreats or complete hotel book-outs Upon entering the main gates of the 39-room hotel a purposefully-laid footpath leads you on a tranquil trek through a Saryo Hassui cafeacute overlooking the river and misty Arashiyama hills and the hotelrsquos enchanting garden before bringing you to the hotel reception
Off the main reception desk is a 100-sq m Akane function room perfect for intimate welcome dinners of up to 48 guests Enjoy an authentic Geisha performance one of Japanrsquos indigenous wonders Unfulfilled meeting agendas or higher-level business planning can be carried out
in the unobtrusive meeting room or in the smaller 18-sq m Shogetsu room a less formal traditional Japanese setting that comes with its own bathroom and outdoor garden
The luxurious and spacious guest rooms were designed with traditional motifs such as the culturally significant cherry blossom hues in spring and the lush verdure in summer The carpet is a reflection of moonlight ripples on the Hozu River The superior rooms on the upper levels offer views overlooking the hotelrsquos foregrounds and its peaceful mountain and river surrounds whilst the ground floor Yuzunoha deluxe terraces consist of outdoor air baths (onsen) complete with retractable private screen doors for a soak under the healing sun
RECOVERY THROUGH THE ARASHIYAMA CULTURAL HUB The hotelrsquos concierge can assist in designing a customised menu in the hotelrsquos Kyo-Suiran restaurant (a restored building from its 1899 version) or an indigenous exploration of the Arashiyama village located near the hotel Engage the strength of the young and energetic team of ldquoJinrikishardquo which are beautifully-
24JUNE-JULY 2015
Sight-seeing on Jinrikisha
A dish from Kyo-Suiran Restaurant Authentic Geisha performance in Akane function room
22-33 Luxury Issueindd 24 24515 1137 am
25JUNE-JULY 2015
designed small two-wheeled rickshaws and embark on a tour of famous Kyoto landmarks surrounding the hotel Cross the Togetsu (crossing moon) Bridge and visit the Tenryu-ji Zen Temple established in 1339 by shogun Ashikaga Takauji in memory of Emperor Go-Daigo Existing buildings were restored to their closest originals after having gone through eight fires centred by a Zen garden displaying the balance of Yin (rocks) and Yang (water)
The hotel can work with the temple to organise activities such as meditation and hand-copying of sutras This is certainly a place to recharge and restore inner harmony after a productive conference in Osaka Equally wondrous is a Jinrikisha ride around the Arashiyama Bamboo Grove which is a popular site for photography The fresh air along with the staggering height and intense green hues of the bamboo makes one feel that all troubles will eventually come to an end
EXPLORING FURTHERVenture further into other parts of Kyoto Check out the must-see Fushimi Inari Taisha a Shinto shrine dedicated to the gods of rice and sake famous for its two-hour hiking path through the Senbon Torii shrine gates outlined by red overarching frames and fox
sculptures holding a key in the mouths for the rice granary
Head over to Gion district and let your imagination go back in time as your stroll through the alleys of old tea houses some of which are now converted into stylish restaurants and retail shops like Leica As Gion is known as the geisha district it is not uncommon to see Geiko (professional geisha) and Maiko (apprentice) throughout the day There is a large variety of retail shops selling Japanese incense tea and arts and crafts such as ldquokanzashirdquo an ornamental hairpin Rest your feet while indulging in an epicurean experience at the Shimogamo Saryo restaurant set in a
traditional Japanese house since 1856 Post-dinner head for some Japanese sake tasting at Machiya in Gion
BEFORE FAREWELLBid farewell to Kyoto on a high note by planning a series of cultural team-building activities with the Suiran hotelrsquos concierge Team members can embark on a traditional Kyoto sweet-making (Kyo-Gashi) activity conducted by 260-year-old family business Tawaraya Yoshitomi or try Ikebana the age-old Japanese art of flower arrangements End the team-building activities with a traditional tea ceremony and learn how to receive and appreciate a cup of tea in the hotel garden
Team bonding is a crucial component of incentive trips Asians culturally bond over meals Consider organising nightly supper sessions of Japanese Ramen where delegates get to try and compare ramen from different ramen shops Or drive a ldquobest ramen eatingrdquo photo competition through social media channels
RAMEN BONDING
Arashiyama Bamboo Grove
Traditional tea ceremony
25JUNE-JULY 2015
Kyo-Gashi making Sake tasting
Superior King Room at Suiran
22-33 Luxury Issueindd 25 24515 1138 am
26JUNE-JULY 2015
Do you believe there are moments when we can feel the physical halt of time Moments where the rush of everyday life and work commitments take a backseat giving in entirely to a view or feeling so mesmerising it overwhelms you Moments where personal problems cease to matter albeit for a brief moment for the magnitude of your problems feels insignificant in comparison
For me it took standing at the West end of Angkor in Siem Reap and taking in the view of Angkor Wat in its full glory A sharp intake of breath as I marvelled at the workmanship of the intricate Khmer architectural carvings on the walls and pillars constructed in a century that did not have the tools and technology we have today Like all tourists in Siem Reap visiting Angkor Wat was one of the first things on the list Leak the helpful guide assigned by DMC Asia Expeditions explained that Angkor Wat is only one of the many religious monuments in the Angkor area a huge archaeological park that spans 400 square kilometres It comprises a hefty number of remains of the different capitals of the Khmer Empire from the ninth to the 15th century Once a Hindu and later a
Buddhist temple Angkor Wat was built in the 12th century and remains as the only religious centre in the area
After emerging from an extensive brand transformation from micenet ASIA to Biz Events Asia that left us excited satisfied but mentally drained I jumped at the opportunity of visiting Siem Reap in Cambodia a place I knew close to nothing about Siem Reap may be an emerging destination but it is already filled with tourists due to its rich line of historic and religious artefacts The best jobs locals can have in Siem Reap are the ones directly fuelled by tourism ndash as tour guides and in hospitality The high proficiency of the English language spoken everywhere is also a true sign of a thriving tourist destination in Southeast Asia
TheLuxuryIssue
THE LUXURY OF TIME
RETRIEVE LOST TIME AND ALLOW FOR TRUE INCENTIVE CONNECTIONS
THROUGH THE HISTORICAL BEAUTY OF SIEM REAP
WORDS KRISTIE THONG
Ta Prohm
26JUNE-JULY 2015
22-33 Luxury Issueindd 26 24515 1138 am
27JUNE-JULY 2015
27
LE MERIDIEN ANGKOR Despite the lack of existing MICE
infrastructure Siem Reap remains a
viable option for meetings and incentive
programs with its can-do attitude
These are the sentiments of Dennis
Kam director of sales and marketing
at Le Meridien Angkor He shares that
the hotel hosts up to four international
corporate groups a month of which
most come from Singapore China and
Thailand Besides the 200-guest Tara
Ballroom the hotel has an impressive
and well-landscaped garden that works
well for al fresco cocktail parties and
gala dinners of over 1000 guests The
lobby can also be easily taken over and
transformed to the requirements of
the event organiser A popular choice
is having a dinner hosted at a temple
where the hotel has hosted smaller
groups of under 100 guests at the
Kraven temple complete with stunning
lights and warrior dancers
ASIA EXPEDITIONSIn an exotic destination like Siem
Reap it takes a trustable destination
management company to ensure
everything goes according to plan I had
a guide who would go the extra mile to
accommodate any last-minute changes
and knew exactly where to take me
when I asked for something out of the
norm or local Apart from Cambodia
Asia Expeditions has a presence in
Myanmar Laos and Vietnam
SHINTA MANI FOUNDATIONSiem Reap is an ideal destination for
corporate groups looking for a cultural
incentive experience with a strong
CSR element Hiring the local Phare
Circus troupe for an event allows
groups to tick off their CSR KPIs Many
hotels also work with non-government
organisations that help support the local
community ndash be it through education
training or employment The Shinta
Mani Foundation is a registered local
NGO that focuses on three core areas
education small business start-ups and
health care On top of donations USD 5
from a nightrsquos room rate at the luxury
boutique Shinta Mani Club or Resort is
donated directly to the foundation
AN INCENTIVE OUT OF SIEM REAP
The same feeling of time stopping was
experienced through the hours spent
exploring sites such as Bayon Temple
and the ruins of Ta Prohm ndash a temple
made famous by Angelina Jolie in Tomb
Raider We also headed up to the Kulen
Mountain which is not just a popular
tourist site but where many locals visit
during the weekends to relax or swim
under the waterfall
In a beautiful destination like Siem
Reap we are naturally inclined to
switch off making connecting with
onersquos self possible It is where the 24
hours in a day pass seemingly slower
as though the seconds match the pace
of a calmer beating heart Without the
usual modern worries it also motivates
incentive delegates to truly connect
with each other making incentive
programs worth every penny spent
View of Angkor Thom Temple Angkor Wat
Banquet dinner at Kravan Temple
27JUNE-JULY 2015
22-33 Luxury Issueindd 27 24515 1138 am
28JUNE-JULY 2015
Depending on perspectives luxury
can mean catering to an upmarket
audience or simply having the luxury of
space and time and a chance to take a
breather and relax We learnt recently
that Singapore-based Saakalya Travel
is unique in the way that it provides
these luxurious simplicities to busy
professionals away from the bustling
and sometimes chaotic cities to some
of the most beautiful and culturally-rich
destinations in Southeast Asia
The duration of the trips is kept short
and hosted during the weekends so that
they do not eat into the limited time of
busy professionals but yet sufficient
in providing a deeply refreshing and
rejuvenating experience Luxury is what
enriches us be it physically mentally
or spiritually Its value can be found in something true and pure whether that
is attributing significance to the time
and dedication spent on hand-crafting
deacutecor as with the Saakalya Collection
or indulging in beautiful open spaces
of scenery The concept of luxury is a
wholly personal perception
Travel experiences at Saakalya are
centred on somewhere new and
something different Bali is the current
destination that Saakalya explores
with access to a richer variety of
areas and opportunities built on the
connections of Saakalyarsquos managing
director Alexandra Schmutterer
Locations are curated through the
knowledge of locals working alongside
Saakalya to embrace the concept of
TheLuxuryIssue
INTERPRETATIONS OF LUXURY TRAVEL
NOT ALL THAT GLITTERS IS GOLD IN LUXURY
TRAVEL SOMETIMES ITrsquoS JUST A BREAK FROM ALL
THE DEADLINES YOU MAY OR MAY NOT HAVE MET
AND THE LUXURIES OF BEING ABLE TO ENRICH
THE BODY MIND AND SOUL IN TRAVELWORDS GINA SIN
holistic travel Each trip only allows
for up to a maximum of 12 people
in order to maintain an exclusive
and personal experience The
variety of experiences planned
around tranquil surroundings has
been designed to encourage new
passions such as arts cooking wine
tasting (you may be surprised Bali
does have a winery) or yoga taught by
world renowned instructors Guests
will also stay in personal villas in a
luxurious resort maintaining the
feeling of exclusivity and privacy
In pursuit of more exclusive and
unconventional destinations works
are also currently underway to
create such experiences in Thailand
22-33 Luxury Issueindd 28 24515 1138 am
My Magnifique VoyageMy Magnifique VoyageMy Magnifique VoyageMy Magnifique VoyageMy Magnifique VoyageMy Magnifique Voyage
Grand Ballroom
Th e Grand Gamelan
Luxury Pool AccessLuxury Pool Access
SETTING THE STAGE FOR INSPIREDMEETINGStrade AT SOFITEL BALI NUSA DUA BEACH RESORT IS AN INNOVATIVE SET OF VENUE CHOICES THESE COMPRISE 12 FUNCTION ROOMS INCLUDING 2 BALLROOMS ALL OF WHICH ARE WELL-EQUIPPED AND FEATURE NAMES THAT INVOKE DEEP BALINESE MEANINGS AND ENDLESS INSPIRATION YOUR PERSONAL INSPIREDMEETINGStrade PLANNER WILL HELP YOU CREATE A TRULY UNIQUE OCCASION DISCOVER ALL OUR MAGNIFIQUE ADDRESSES IN OVER 40 COUNTRIES ON wwwsofitelcom
DISCOVER OUR MAGNIFIQUE ADDRESS IN BALI
My Magnifique VoyageMy Magnifique VoyageMy Magnifique VoyageMy Magnifique VoyageMy Magnifique VoyageMy Magnifique Voyage
SOFITEL BALI NUSA DUA BEACH RESORT
MAGNIFIQUE EVENTS
TAILOR-MADE MEETINGS IN A STUNNING BEACHFRONT SETTING
KAWASAN PARIWISATA BTDC LOT N5 NUSA DUA
BALI 80363 INDONESIA - TEL (+62) 361 849 2888
H9078SOFITELCOM
JOIN OUR GLOBAL LOYALTY PROGRAMAT ACCORHOTELSCOM
29 Sofitel Bali ADindd 29 16515 652 pm
30JUNE-JULY 2015
LUXURY AT SEATHE GOLDEN AGE
OF SAIL STEALS THE LIMELIGHT AT A RECENT
OFFICIAL MEDIA LAUNCH OF ROYAL ALBATROSS IN
SINGAPORE
WORDS GINA SIN
Some have always seen the appeal of having events held near water whether
it is an outdoor poolside cocktail event or a networking party on a dockside yacht
against the sunset Royal Albatross originally built in 2001 and later acquired
by Tall Ship Adventures Pte Ltd is the latest attention grabber for business
events in Singapore
Once a traditional sail training ship Royal Albatross exudes sheer luxury with its hard-carved wooden interiors sturdy
aluminium masts 22 majestic sails and 60000 LED lights customisable to 512 colours It can accommodate just shy
of 150 guests for day sailing or over 200 guests berthed
The media launch perfectly encapsulated the experience of being on the ship We went on a tour of its 185-square metre
upper deck Grand Salon and five ensuite cabins and enjoyed cocktails and canapes
specially prepared by Clubvivre We watched its crew climb the shiprsquos masts
in preparation for a ride out to Lazarus Island where fire-eaters gave us a warm
welcome and a delicious satay (barbequed meat on sticks) buffet awaited us We
headed back to reality eventually but not before everyone was handed flutes of
bubbly to end the beautiful night
Delve into Thailandrsquos spiritual culture at the Erawan Shrine located in the heart of Bangkokrsquos Ratchaprasong precinct on Ratchadamri Road Proceed with a stop at Grand Hyatt Erawan Bangkok a renowned luxury hotel located just next to the shrine
Despite a lobby constantly abuzz with activity it induces a calming effect on arrival as the fragrant air-conditioned setting cools you down The newly-refurbished guest rooms showcase residential-styled amenities making delegates feel right at home ndash perfect for residential conferences and events The hotel offers event planners an incentive to a rejuvenating experience at the tranquil isawan Residential Spa amp Club
While ldquooptionsrdquo is a key component with creative event buyers the hotel offers a high-end board room a grand ballroom with an eight-
metre-high ceiling as well as The Campus event space which continues to draw hot demand since its launch in 2009 A Singapore-based corporate event specialist feels The Campus ldquoprovides a fun environment that inspires creativityrdquo where delegates can relax and be themselves contributing to ldquobetter communications at an eventrdquo Due to its unique setting The Campus has also started to attract banquets and weddings
With the rise of smaller-sized events and incentive groups ldquothe residencerdquo offers a New Yorker-designed executive residential-styled setting Whether itrsquos pre-event drinks in Apartment 305rsquoS own Gallery or breakout creative sessions in any of the other four luxurious event rooms ldquothe residencerdquo provides a unique environment for planners with the objective to strengthen team spirit and enhance relationships
TheLuxuryIssue
LUXURY IN THE HEART OF BANGKOKEXPERIENCE THE LUXURIOUS FEELING OF SPIRITUALITY COMBINED WITH A HOTEL THAT KNOWS EXACTLY WHAT EVENT PLANNERS NEED
WORDS EL KWANG
The Campus
Royal Albatross
22-33 Luxury Issueindd 30 24515 1138 am
31JUNE-JULY 2015
TheLuxuryIssue
Major hotel chains and their rapid growth in the Asia Pacific region have always gotten most of the attention in business events The rise of independent hotels however has been evident in recent years as the category gains more prominence A Biz Events Asia survey conducted in May revealed that the majority of respondents (95 percent) are interested in independent hotels due to their unique product offering
ldquoTravellers today are looking for authentic and memorable experiences where travel is aspirational and luxury is defined by personal life and style preference at any given time in your liferdquo says Josephine Lim managing director of South East Asia for Preferred Hotels amp Resorts
ldquoIndependent hotels are often borne from entrepreneurial hotel owners with a passion for the art of hospitality They deliver the authenticity of a destination ndash featuring the unique characteristics of specific cultures within their own brand of hospitality that allows discerning travellers to lsquolive like the localsrsquordquo she adds
Also playing a significant role in the rising trend is a growing demographic of high-earning millennials with sizeable disposable incomes looking for exclusivity in cooler trendier and off-beat experiences
ldquoIndependent hotels pay a lot of attention to detail and design aesthetics Though some of them may be smaller the experience is often different and more magical I tend to stay in such hotels if I want a different experience they tend to feel more luxuriousrdquo says Jeanne Hong a 35-year-old finance professional who is also the
THE LUXURY OF AUTONOMY
INDEPENDENT HOTELS OFFER OFFBEAT OR EDGY LUXURY
EXPERIENCES BUT HAVE THEY GAINED THE TRUST OF EVENT
PLANNERSWORDS KRISTIE THONG
The Dhara Dhevi Chiang Mai
31JUNE-JULY 2015
22-33 Luxury Issueindd 31 24515 1138 am
32JUNE-JULY 2015
co-owner of The Snack Guru an online store selling healthy gluten-free snacks
Putting independent hotels within a single alliance has long been industry practice and there are many benefits to doing so An independent hotel under a company like Small Luxury Hotels of the World or Preferred Hotels amp Resorts can save costs by easily tapping into the hotel companyrsquos global distribution channels gain awareness through joint marketing efforts or build continued satisfaction with the companyrsquos loyalty program While individual properties may be overlooked when pitching for corporate business joining a hotel company offers them tender opportunities with multi-national corporations
These independent hotel companies have been gaining traction Worldhotels welcomed seven new members in the first quarter of 2015 adding to its portfolio of nearly 500 properties worldwide Small Luxury Hotels of the World has announced at least eight member hotels and resorts of which several will be opening throughout the year Meanwhile Preferred Hotels amp Resorts introduced six new properties ideal for the business events market that will be scheduled to launch by the end of 2015
A CHAIN GOES FREEIn early 2015 Starwood Hotels amp Resorts announced the launch of its 10th brand that now falls within its extensive portfolio Tribute Portfolio promises owners Starwood Preferred Guest (SPG) members and guests
the ability to ldquostay independentrdquo with a selection of independent upscale hotels in high-demand destinations While falling under the new brand name the independent hotels within the portfolio will maintain their own unique identities and continue to promise boutique service
Adam Aron chief executive officer of Starwood adds that the mission of the new brand is to ldquobring great hotels in great destinations to loyal SPG members who make up more than half of all Starwood staysrdquo As with Starwoodrsquos other nine brands SPG members will be able to earn and redeem Starpoints at Tribute Portfolio hotels and enjoy in-hotel elite tier benefits such as upgrades welcome amenities late check-out and more
NUMBERS FROM THE SURVEY
LEADING HOTELS OF THE WORLD SMALL LUXURY HOTELS OF THE WORLD
95list something new and unique product offering as reasons why they will go for an independent hotel
35 will take into consideration loyalty programs when considering the use of an independent hotel
Event planners have stayed with a member hotel in these hotel companies at least once
ITrsquoS ABOUT THE SERVICEThis recent development from Starwood may put independent hotel companies on alert in particular due to Starwoodrsquos strong and global branding as well as its loyalty program While many independent hotel companies offer some form of loyalty program most are only beginning to find a footing with loyalty programs specifically for event planners Elaine Macy senior vice president group sales for Preferred Hotels amp Resorts revealed that a meeting planner loyalty program is currently undergoing a Beta testing in North America under iPrefer the companyrsquos point-based guest loyalty program It was introduced in early 2015 to offer planners points for actualised revenue from rooms booked
Royal Palm South Beach Miami Starwoodrsquos first Tribute Portfolio feature hotel
22-33 Luxury Issueindd 32 24515 1138 am
International Starfor Leadership
in Quality Award 2013Gold Category
Certificate of Excellence2014 WINNER
One World Hotel
Find us on
first avenue bandar utama city centre 47800 petaling jaya selangor malaysia toll free domestic 1300 88 7888 toll free international 1800 88 7888tel 603 7681 1111 fax 603 7681 1188 email enquiryoneworldhotelcommy website wwwoneworldhotelcommy
Half Day Meeting Package from RM218 per person per day
Full Day Meeting Package from RM228 per person per day
2015 Meeting Packages
Meeting faci l i t ies recognised by the world
At the 5-star One World Hotel you can expect ample space luxuriously appointed with spectacular chandeliers and state-of-the-art facilities including simultaneous interpretation system live feed facility and mood lighting with variable colour setting and free Wi-Fi However what makes corporate functions here extra special is the opportunity to put fun back into functions
Anythingrsquos possible in One World To add some excitement to your next event speak to our Conventions and Events team today at 03-7712 2289 or email cneoneworldhotelcommy
Prices are in Ringgit Malaysia and inclusive of 10 service charge and 6 goods and services tax
ldquoTravellers today are looking for authentic and memorable experiences where travel is aspirational and luxury is defined by personal life and style preference at any given time in your liferdquo
JOSEPHINE LIMManaging Director of South East AsiaPreferred Hotels amp Resorts
at member hotels and already has more than 550 planners enrolled
Perceptions of service standards and event delivery also differ According to survey findings perceptions are pretty much split down the middle when it comes to concerns over an independent hotelrsquos brand standards in event delivery
While some believe the use of an independent hotel for an event may ldquonot be able to benefit from the established international image of hotelsrdquo others feel they offer a less mainstream and more intimate touch while not compromising on service standards Many will take to leisure-focused research through sources like TripAdvisor or rely on word-of-mouth to gauge standards of an independent hotelrsquos ability to host events Some however feel that the overall experience is dependent on the staff and service standards and do not take into account the hotel status
22-33 Luxury Issueindd 33 24515 1138 am
34 Luxperience ADindd 34 13515 841 pm
35 Pullman Bangkok King Power ADindd 35 19515 758 pm
36JUNE-JULY 2015
TalentAndMentor
There is no argument ndash talent is one of the most common and hottest buzz words in business events and hospitality While many companies experience what appears to be a talent crunch in Asia one professional who has spent years in talent assessment and human capital strategies suggests the ldquoright fitrdquo might be the bigger issue
Thomas Wai director for Asia Pacific at Talent Plus Inc says the challenge of identifying engaging and retaining talent differs for a region as large and diverse as Asia Pacific With his work bringing him to over 30 cities in China including the third and fourth tier cities Wai has met ldquogreat people who are driven honest and hardworkingrdquo and seen career fairs in Shanghai filled with tens of thousands of candidates expressing genuine interest Identifying talent is likely to be an issue here according to Wai and the question companies should be asking is if there is a structured and effective interview system in place to identify the right talent
For mature cities such as Singapore and Hong Kong talent retention is at play
ldquoUnfortunately many organisations do not pay sufficient attention in re-hiring their people They pay little focus in developing their potential They focus on peoplersquos weaknesses rather than setting them up for success As a result talented people leave the organisation and recruiters assume that they cannot find people to join themrdquo Wai says
ITrsquoS NOT ABOUT THE MONEYThere is a misconception that salary compensation and benefits are the most crucial investments in employment or talent retention While they used to be the key elements to attracting and retaining talent evolving socio-economic factors along with a thirst for information and constant change brought on by the Internet age have shifted mindsets of working professionals Wai calls monetary benefits ldquosatisfiersrdquo but not motivators
ldquoThe key motivators to truly engage and help us to getting and retaining our performers are recognition one-on-one time mentoring setting them up for success paying attention to them listening to their physical and emotional needs helping them to become significant and allowing them the freedom to be the very bestrdquo he says
We are well aware that a sustainable work force be it in the West or Asia Pacific starts from the top And it may be the hardest but most rewarding step Top leadership will first need to show commitment in building a talent-based culture and demonstrate that they care about their people
ldquoThen you need to understand the DNA of your top performers decode and understand what makes your successful people successful Use these DNAcharacteristicstraits to create an interview as part of your selection consideration when you are considering new candidates or promoting from withinrdquo Wai says
THE LUXURY OF TALENT
SCRAP THE IDEA OF A TALENT CRUNCH WE HAVE THE TALENT IN ASIA BUT DO WE KNOW HOW TO
GET THE RIGHT HIREWORDS KRISTIE THONG
36JUNE-JULY 2015
It is useful to evaluate his potential so as to help him with his blind spots while putting focus on his strengths
On top of constant and open communication Wai recommends ldquostay interviewsrdquo These interviews recognise the achievements of employees and identify subsequent steps for growth
ldquoThis way you would have a better chance of creating a sustainable work force for the future state of your organisationrdquo Wai adds
SUCCESS SHOWSA sustainable workforce translates to a successful business Wai cites the example of the Capella Hotel Group where its property in Singapore continues to enjoy one of the highest occupancy rates since its opening six years ago When the group took over the Ritz-Carlton property in Bali it enjoyed the ldquobest year ever after 17 years in businessrdquo Founder Horst Schulze was quoted in an interview saying itrsquos all about the right hire
ldquoWhat a customer wants is no defects timeliness and caring service How do I know my front office manager is taking great care of my guests I can ensure this by selecting the right talent Somebody that has it in themrdquo
The effect flows through every aspect of the business
ldquoYou could see the positive results from their high level of guest satisfaction guest retention employee satisfaction and ultimately financial rewards for the owner and investors as wellrdquo Wai says
36-37 Talent and Mentor Thomas Waiindd 36 24515 1140 am
37JUNE-JULY 2015
37
ldquo
ldquoThe key motivators to truly engage and help us to getting and retaining our performers are recognition one-on-one
time mentoring setting them up for success paying
attention to them listening to their physical and emotional
needs helping them to become significant and
allowing them the freedom to be the very best
THOMAS WAIDirector Asia Pacific
Talent Plus Inc
37JUNE-JULY 2015
szlig8QGHUVWDQGERWKWKHLUtalents and desires and their weaknesses and blind spots
szlig)RFXVRQWKHLUWDOHQWVDQGcreate platforms for them to exercise their strengths
szligHHSDQRSHQGRRUSROLFIRUyour teams to approach you with concerns suggestions and innovative ideas for growth
szligQGLYLGXDOODFNQRZOHGJHtheir hard work and achievements do it timely and sincerely
szlig5HPHPEHUWRWDNHWKHWLPHto understand why a team member would make the decision they made and why instead of rushing to judgement about a decision
KEEP THE MOTIVATION
36-37 Talent and Mentor Thomas Waiindd 37 24515 1140 am
38JUNE-JULY 2015
Knowledge
IT MAY SEEM OBVIOUS BUT THE STARTLING TRUTH REVEALS A GAP IN HOSPITALITY SALES TEAMS AND THEIR ABILITY TO FOLLOW UP
In this day and age of email SMS Twitter and Gchat personal contact is still the most important way to build relationships In a world of ever-increasing automation and impersonal service a hotel must distinguish itself from its competition Hospitality sales teams need to realise that product and price are very similar in todayrsquos market What will be the clientrsquos reason for awarding a piece of business The relationship with the customer and the loyalty built up over time Hospitality
38JUNE-JULY 2015
THE ART OF FOLLOWING UP
THE LUXURY OF KNOWLEDGE
WE OFFER INSIGHTS FROM TOP INDUSTRY PROFESSIONALS IN A SPECIAL
KNOWLEDGE SECTION GO DIGITAL WITH US BY ACCESSING FULL VERSIONS
OF THESE ARTICLES ONLINE
CHRISTINE GAMARRADirector of Operations Asia PacificLRA Worldwidechristinegamarralraworldwidecom
sales teams must be in the business of building relationships instead of taking orders
A prompt and personal follow-through with the client is the most effective technique to gain commitment Following up not only displays a sense of urgency for the business lead it gives the opportunity to advance the sales process towards a decision The timeliness of a follow-up is another factor that will communicate your reliability to the client A follow-up should not be later than 48 hours after the last communication with the client
An effective follow-upszligHVLQFHUHDQGFRQILGHQWszlig$VNRSHQHQGHGTXHVWLRQVWKDWLQYLWH
the client to elaborateszlig3UREHLQWRRXUFOLHQWOslashVUHVSRQVHVszlig2IIHUVRPHWKLQJRIYDOXHOtilde
for nothingszligHPRQVWUDWHWKDWRXXQGHUVWDQG
what the client is looking for
Read the full article online at bizeventsasiacomluxury-of-knowledge-follow-up
38-39 Luxury of Knowledge_KTindd 38 24515 1140 am
39JUNE-JULY 2015
WHAT SHOULD YOU LOOK OUT FOR BEFORE PENNING AN EVENT SPONSORSHIP AGREEMENT
Exclusivity ndash Most sponsorship agreements would provide some form of exclusivity This is to avoid competitors sponsoring the same event or to avoid association with a conflicting category Where category exclusivity is provided for its scope must be clearly defined Eg A soft drinks sponsor may agree to exclusivity for non-alcoholic drinks or insist on being the only beverage sponsor
Trademarks ndash The agreement should state the manner and form (colours font size proportion to surrounding text graphics etc) in which the sponsorrsquos trademark may be used Likewise the sponsor may wish to conduct its own advertising and the event organiser should also have control over the manner and form in which its trademarks and logos are used
Payment ndash Often involves a hybrid arrangement where a percentage of the fees is paid up front and the remaining being paid in accordance
WORDS EL KWANG
Duetto a technology and services company offering medium to large hotel groups and casinos a three-year old system that assists in implementing revenue strategy In an exclusive interview with Biz Events Asia Patrick Andres executive vice president Asia Pacific for Duetto explained that the program uses sophisticated algorithm to gather information from web shopping patterns competitor hotel pricing airline traffic special events and social ndash all to understand market behaviour The systems will ideally allow hotels to optimise price profitability by category It also provides hotels with visible real-time information to make necessary business decisions such as adjusting accommodation rates on their websites or in contract negotiations
It ultimately provides the opportunity for hotels to implement an ldquoopen pricingrdquo structure that will benefit the consumer in the name of rate parity yet allows hotels to sell at a more profitable rate Open pricing is an evolution from traditional revenue management Instead of closing out lower rate categories it allow hotels to shrink or increase price differentiation between the room categories This hopefully leads to more yieldable corporate rate tender agreements in Asia much like what the American market is experiencing Yielding corporate rate agreements allow hotels to market profitable rates during peak demand periods
Read the full article online at bizeventsasiacomluxury-of-knowledge-duetto
39JUNE-JULY 2015
JOIN THE PARTY
THE GAME CHANGER
with a performance-driven schedule Where productsservices are provided in lieu of sponsorship fees the manner of determining their value should be spelled out along with warranties as to their quality standard and merchantability also incorporated
Exit ndash Long-term agreements should have a termination clause allowing parties the opportunity to call it quits with and without cause anytime during the subsistence of the agreement Grounds for termination may include either party bringing the other into disrepute late payment of sponsorship fees and cancellation of the event
Read the full article online at bizeventsasiacomluxury-of-knowledge-sponsorship-agreements
VICKI HENGDirectorVicki Heng Law Corporationvickivickihengcom
ldquoDuettorsquos new strategies within their systems might allow hotels
to regain pricing power ldquo
PATRICK ANDRESExecutive Vice President Asia Pacific
Duetto
38-39 Luxury of Knowledge_KTindd 39 24515 1140 am
2 0 1 5m i c eMEETINGS INCENTIVES CONFERENCES EXHIBITIONS
10-11 September 2015Suntec Singapore convention amp exhibition centre
wwwmiceasiaexhibitioncom +852 3975 5710
miceaSia
100+ Exhibition booths
5000+ Visitors
500+ ConfErEnCE DElEgatEs
8 aCCrEDitED Workshops
2 frEE ConfErEnCEs
30+ prEsEntations
This prestigious Awards Evening will be judged by a panel of leading event organisers from throughout the Asia
3DFLAgraveFUHJLRQLQWRWDOWKHUHZLOOEHDZDUGVXSIRUJUDEVWRVROXWLRQSURYLGHUVYHQXHVDQGHYHQWRUJDQLVHUV7KLV
evening awards party will be after the exhibition on day one of the event and it will be a fantastic way to honour
the work of Asiarsquos Event Professionals and provide a great QHWZRUNLQJRSSRUWXQLW
This event brings together leading Event organisers Meeting Planners Corporate Buyers Venues Hotels Attractive Suppliers Event Technology Tourism Boards RYHUQPHQW0ampVSUHGRPLQDQWOIURPWKURXJKRXWWKH$VLD3DFLAgraveFUHJLRQ
For more information about MICE 2015 and Awards Ceremony please email miceoliverkinrosscoukFor exhibition ticket registration please visit wwwetouchescommiceasia2015
40 Mice Asia Pacific ADindd 40 16515 653 pm
amp210DJDGB)$SGI$0
41 Sentosa Golf Clubindd 41 14515 838 pm
42JUNE-JULY 2015
WWHY SINGAPORE CONTINUES TO STACK UP
AS A PLACE FOR BUSINESS AND MEMORABLE
EXPERIENCES
SINGAPOREDelveInt
o
WORDS EL KWANG | KRISTIE THONG | GINA SIN
42JUNE-JULY 2015
42-44 Delve Into Singaporeindd 42 24515 1142 am
43JUNE-JULY 2015
e worked really hard to ensure that our attendees
feel like they are getting a luxury experience
where wersquove thought of and arranged everything
You really have to think of everythingW ldquo
HIGH-ACHIEVING QUALIFIERS OF US-BASED HEALTHCARE MARKETING CONGLOMERATE
FOREVER LIVING PRODUCTS WERE TREATED TO A TIME OF THEIR LIVES IN SINGAPORE
WORDS KRISTIE THONG
Soundproofed walls of the Sands Ballroom of Sands Expo amp Convention Centre Marina Bay Sands in Singapore could barely contain the pulsating excitement of the crowd Upbeat triumphant contemporary music and exuberant cheers could be faintly heard from the floor right below it Walking into the ballroom as an observer was an experience in itself illuminating hues of pink blue and purple danced along to the beat of the music in sync with cheers and dancing amid the crowd the dazzling lights fell against the unique clusters of crystal-like structures high on the ceiling resembling thousands of balloons just about to fall
This amazing sight was Forever Living Products Global Rally held in Singapore on April 19-27 2015 Forever Living
THE LUXURY OF HEALTH
Products a multi-level marketing company that sells aloe vera-based drinks and bee-derived cosmetics nutritional supplements and personal care products hosts an annual Global Rally to celebrate the success of its representatives also known as Forever Business Owners (FBOs) and award them hard-earned Chairmanrsquos Bonus cheques It is a time where the company shares new directions launch new products and provide training and inspiration
ldquoOur business model works in such a way that in order for our FBOs to be successful they must first help others reach their goals This ensures an environment of passion and compassion where people can aspire to be what they want to be and are given
the tools to change their lives for the betterrdquo says Ashley Hower director of marketing at Forever Living Products
ldquoBy having leaders and qualifiers hearing and sharing their stories and tips for success they are inspired to set goals and reach for their dreams The entire event is very celebratory and empowering ndash it feels like a big family reunionrdquo she adds
Each Global Rally sees over 7000 FBOs coming from 106 countries and runs on an extensive itinerary comprising training sessions lots of entertainment and unique experiences Having previously hosted the rally in Hawaii and London and heading to Johannesburg in 2016 2015 was the year for Singapore and for Asia
ldquoWe are always looking for new and exciting destinations to take our FBOs We want to make our Global Rally lsquoan experience like no otherrsquo and know that it begins with the destination selectionrdquo
While the country naturally holds up as an attractive tourist destination Hower shares that Singapore was also chosen in part due to its history that parallels Forever Livingrsquos brand values Drawing similarities to Singaporersquos founding father Lee Kuan Yew and his passion to create a safe and prosperous society for its citizens Forever Living Productsrsquo CEO Rex Maughan thrives on a similar belief of helping people from all over the world look better feel better and achieve their dreams
ldquo
42-44 Delve Into Singaporeindd 43 24515 1142 am
44JUNE-JULY 2015
Putting an incentive program of such scale is no easy feat Forever Living worked closely with Pacific World to ensure seamless logistics for travel meal planning and activities
ldquoWe worked really hard to ensure that our attendees feel like they are getting a luxury experience where wersquove thought of and arranged everything You really have to think of everything ndash how the attendees will feel when they arrive at the airport what their first impression of the hotel is the convenience of getting around what activities they enjoyrdquo Hower says
Some of Singaporersquos local culture and experiences were brought into the program this year Qualifiers were brought to Sentosa Island for a fun-filled day culminating in a beach party feast and entertainment Top
qualifiers were treated to a special dinner at Gardens by the Bay followed by drinks and desserts at Ku De Ta ndash arguably Singaporersquos hottest night spot on top of Marina Bay Sands Throughout the program there was cultural entertainment infusing Chinese and Indian influences and many opportunities for FBOs to try the local cuisine
ldquoSingapore was a fantastic incentive travel destination The melding of the cultural history with the modern Marina Bay Sands gave our Forever Business Owners a luxury destination and a cultural experience they couldnrsquot have found anywhere else Singapore was clean safe and easy to get around Our Forever Business Owners enjoyed visiting Sentosa sampling local cuisine and exploring everything Singapore had to offerldquo Hower says
ingapore was a fantastic incentive travel destination The melding of the cultural history with the modern Marina Bay Sands gave our Forever Business Owners a luxury destination and a cultural experience they couldnrsquot have found anywhere else Singapore was clean safe and easy to get around Our Forever Business Owners enjoyed visiting Sentosa sampling local cuisine and exploring everything Singapore had to offer
ldquoldquoS
Team Japan Endless entertainment
ASHLEY HOWERDirector of MarketingForever Living Products
42-44 Delve Into Singaporeindd 44 24515 1143 am
KLCC_10YAC_micenetAsia_ad01_0615ai 1 4315 848 AM
45 KLCC ADindd 45 13515 839 pm
46JUNE-JULY 2015
30 MINUTES WITH ALOYSIUS ARLANDO CEO OF SINGEX HOLDINGS PTE LTD GAVE BIZ EVENTS ASIA A LOOK INTO HIS VISION OF A SUSTAINABLE CONFEX BUSINESS MODELWORDS EL KWANG
With a vision to be the leader in the APAC business events industry Aloysius Arlando has no intention to rest on his laurels Since his appointment SingEx has invested a few million dollars in doubling staff strength and conducting robust research in curating events like the Internet of Things Asia which saw more than financial gains for the organisation and its customers The motivation to establish a more sustainable business model and the appreciation of the event subject matter saw the implementation of a two-prong approach in venue management and creating new industry-relevant business events that do not conflict with existing ones
ldquoWhether it is the eventrsquos return on investment or objective companies are looking for good return and value derived from matching buyers and
CREATIVITY TAKES BUSINESS CENTRE STAGE
DelveInto
THE GROWTH OF INTERNET OF THINGS (IOT) ASIAIOT ASIArsquoS GROWTH IN 2015NUMBERS FROM IOT ASIArsquoS INAUGURAL EDITION IN 2014
44 sponsors and exhibitors representing 13 countries10 increase 2100 trade visitors and conference delegates 288 growth
41sponsors and exhibitors representing
11 countries
A total of
1630trade visitors and conference delegates
58 speakers representing 15
countries presented at the conference
85 speakers from 16 countries presented at the
conference (almost double the of speakers)
4648 Delve Into Singapore SingExindd 46 24515 1143 am
When you choose the Fairmont Singapore and Swissocirctel The Stamford you gain access to more than 70000 square feet of state-of-the-art and multi-functional conference and meeting space at the Raffles City Convention Centre Strategically located at the heart of Singaporersquos business district just 20 minutes away from the airport enjoy unparalleled convenience and accessibility Our team of outstanding conference concierges offers support every step of the way and helps ensure that your meeting or event is a rousing success each time
For reservations please call +65 6431 5534 email salessingaporefairmontcom or visit wwwfairmontcomsingapore
THE CHOICE FOR MEETINGS
47 Fairmont Singapore ADindd 47 13515 825 pm
48JUNE-JULY 2015
sellers as a business solutionrdquo said Arlando
The process of creating events ndash whether it is based on a national agenda like Singaporersquos wish towards hosting more healthcare events or opportunities identified through research on key industries to drive tomorrowrsquos growth ndash could take six to nine months
Arlando explained that each curated event should have a lifespan of five to 15 years It must meet the evolving needs of the industry and marketplace while flexible enough to allow the event agenda to morph with the changes in technology or other trends One perfect example is the way traditional exhibitions have morphed into CONFEX (conference-exhibition) multi-faceted platforms to drive engagement through meaningful content shared at conference sessions and business connections and exchanges on the exhibition floor
hether it is the eventrsquos return on investment or objective companies are looking for good return and
value derived from matching buyers and sellers as a business solutionrdquo
ldquoldquo
ALOYSIUS ARLANDOCEOSingEx Holdings Pte Ltd
W Throughout the interview the humble and pensive leader used the collective ldquowerdquo more often than ldquoIrdquo in his sentences When it comes to leadership and talent discussions Arlando expressed his passion for meeting people from all walks of life He ensures his team is a good mix of background and professional attributes His team is important to him
ldquoWe respect our teamrsquos personal moments of needs whether it is new working mothers or one who becomes a carer for the family As human beings if we can take care of our family needs we have won half a battle (in life)rdquo
Arlando keeps his team engaged through no-strings-attached coaching and transparent communication With a big smile and coy laughter Arlando defined the importance of transparency by saying that he graciously obliged when his team asked him to smile more frequently
EVENTS CREATED BY SINGEX
$$$ CONVERSION
KEY INDICATORS OF SUCCESSszlig Client feedback on successful connectionsszlig No of deals and business converted
szlig WasteMET Asia 2012 amp 2014szlig Last Mile Fulfilment Asia March 2015szlig RehabTech Asia March 2015szlig Internet of Things Asia 2014 amp April 2015szlig Radiology Asia May 2015szlig WasteMet China July 2015szlig Green UrbanscapeAsia 2013 amp November 2015
szlig RSA Conference Asia Pacific amp Japan 2013 2014 amp July 2015
szlig International Conference on Sustainable Development 2013
szlig ASEAN Business and Investment Summit 2014
NEW-TO-MARKET EVENTS
MANAGED EVENTS
617 BUSINESS CONNECTIONS made at the inaugural Last Mile
Fulfilment Asia 2015 in March 2015
403 SUCCESSFUL MEETINGS conducted at the exhibition floor
S$122 million worth of deals generated from inaugural Greenurbanscape Asia 2013
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49JUNE-JULY 2015
Quay Room
CITY ESCAPEA RECENT STAYCATION AT
PARK REGIS SINGAPORE SHOWS THE POSSIBILITY OF GIVING YOURSELF OR YOUR MOST DESERVING
EMPLOYEES A BREAK EVEN IN THE MOST BUSTLING
PLACES IN A CITYWORDS GINA SIN
Just a stonersquos throw from one of the most vibrant entertainment scenes along a historical riverside known as Clarke Quay the 202-room Park Regis Singapore would do well for business retreats
Surrounded by lush greenery Park Regis Singapore was first opened in 2010 and has recently completed a SGD3 million (USD22 million) facelift that saw the reception move from the ground floor to the third a new all-day dining FampB venue upgrades on bed items and a complete makeover of the lobby meeting room and rooftop bar
Stretch the lethargy away in the morning with a poolside yoga class where a refreshing waterfall cascades into the 25-metre-deep pool Then
refuel with a power-packed breakfast at Twenty3 Drink amp Dine with the wide variety from its buffet selection
Clarke Quay may be popular for its nightlife but there are also lots to explore such as the numerous hipster cafeacutes bars and restaurants within the vicinity Hotel guests get 10 percent off their bills of participating food and beverage outlets by presenting their room cards
Visit the Asian Civilisations Museum located close by or attempt the adrenalin-pumping G-Max Reverse Bungy along the riverside Choose to
Singapore River Cruise
dine in one of the restaurants or head back to the hotelrsquos Royal Pavilion for their signature Cantonese dishes such as the Royal Smoked Duck and the Wok-fried Mashed Fish Noodle with Lobster
Sign up for one of Park Regisrsquo cocktail classes as a team-building activity for up to 10 guests by June 2015 or conclude meetings with a sunset cruise disembarking from the quayside Watch as the sun sets and the neon lights of Boat Quay and Clarke come to life Spot landmarks and bridges such as the Raffles landing site the Merlion and the Cavenagh and Coleman bridges End the day with more cocktails at Revive the hotelrsquos rooftop bar that is not opened to public until the fourth quarter of 2015 It can be hired for intimate cocktail events of up to 50 guests with outsourced furniture
An incentive package featuring some of the activities mentioned above is available for corporate group bookings until the end of the year
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Hongkong
26 - 27 August | Grand Hyatt Hong Kong
50 ACTE ADindd 50 13515 823 pm
CMY
51 Pacific Worldc ADindd 51 13515 752 pm
Twice the percentage of Buyers than in 2013 expect to conduct business valued at over
1million
The 23rd ITampCMA and 18th CTW Asia-Pacific
29 Sep ndash 1 Oct 2015Bangkok Convention Centre at CentralWorld
Bangkok Thailand
Incorporating Luxury Travel
Exhibitors amp Sponsors Corporate Travel ManagersConference DelegatesMedia | Corporate Travel
Exhibitors | MICE amp Luxury TravelBuyers | MICE amp Luxury Travel | Association Professionals amp ExecutivesMedia | MICE amp Luxury Travel
wwwcorporatetravelworldcomapacwwwitcmacom
Look At What We Achieved In 2014
Over 2500 MICE and Corporate Travel professionals including association executives and luxury travel buyers from 55 international territories
84 of Exhibitors expect to receive orders within a year
40 of Buyers confirmed procurement on-site with Exhibitors
Host CountryOrganised By Supported By
gtURXP[ltTSXP
4]S^abX]VP]SBd__^acX]V0bb^RXPcX^]b
Industry PartnergtURXP[0Xa[X]T gtURXP[ET]dT lt^Q[XT0__Pac]Ta
ltTSXP0U[XPcTb
Very impressed with the overall organisation quality of buyers and
remarkable welcome reception euromic Belgium
Exhibitor | Christophe Verstraete Executive Director
Great avenue to obtain research information from diverse regions and
destinations Association of the Polish Media Poland
Media | Robert Pawelek Journalist
I got to renew or discuss contracts and build new relations Panorama-Medica Group Co Ltd Thailand Buyer | Katherina E Lempert-Dober Chairwoman
The discussion session was a good sharing session for all my peers Gemalto Singapore Corporate Travel Manager | Jean Bey Senior Buyer - Asia
52 ITampCMA BKK ADindd 52 13515 806 pm
53JUNE-JULY 2015
THERErsquoS NOTHING LIKEAUSTRALIA
Produced by Business amp Tourism Publishing Asia Pte Ltd and Business Events Australia wwwbusinesseventsaustraliacom wwwbizeventsasiacom
53-68 Australia Supplementindd 53 24515 400 pm
54JUNE-JULY 2015
UNLOCKINGAUSTRALIArsquoSNEWEST TREASURE
The Adelaide Convention Centre welcomes the world to its new state-of-the-art facilities designed with the event plannersrsquo future requirements in mind It is surrounded by premier entertainment sporting and medical precincts and set on the cityrsquos revitalised waterfront district
Find out more about our brand new building at adelaidecccomau
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55JUNE-JULY 2015
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56JUNE-JULY 2015
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Discover a zoowithout fences
THERErsquoS NOTHING LIKE AUSTRALIA FOR YOUR NEXT BUSINESS EVENTPLAN NOW VISIT AUSTRALIACOMBUSINESSEVENTS
TAU0105_297x420_Zoo_V1indd 1 11052015 520 pm
53-68 Australia Supplementindd 60 24515 1145 am
61JUNE-JULY 2015
Discover a zoowithout fences
THERErsquoS NOTHING LIKE AUSTRALIA FOR YOUR NEXT BUSINESS EVENTPLAN NOW VISIT AUSTRALIACOMBUSINESSEVENTS
TAU0105_297x420_Zoo_V1indd 1 11052015 520 pm
53-68 Australia Supplementindd 61 24515 1146 am
62JUNE-JULY 2015
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AD
EXPERIENCE WORLD CLASS OPENING DECEMBER 2016
Artist impressions courtesy of Hassell + Populous and Darling Harbour Live
Introducing a new world class convention exhibition and
entertainment destination on Sydneyrsquos sparkling harbour
With an integrated design and best practice facilities you will
be within walking distance of Australiarsquos largest business district
financial centre and hub of thought leadership and innovation
ICCSYDNEYCOMSALESICCSYDNEYCOM +612 8297 7600
MANAGED BY AEG OGDEN
THEATRE EXHIBITION CONVENTION
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E X P E R I E N C E U N F O R G E T T A B L E E V E N T S
S Y D N E Y rsquo S M O S T U N I Q U E V E N U E
A U S T R A L I A NT E C H N O L O G Y P A R K
CONFERENCES I EXHIBIT IONS I CORPORATE MEET INGS
TRAINING I FASHION I PRODUCT LAUNCHES
AND MUCH MORE
salesatpcomauPh +61 2 9209 4220wwwatpcomau2 Locomotive StreetEveleigh 2015
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AD
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69JUNE-JULY 2015
Engage
From April 30 to May 10 a total of 235 million visitors ndash including 153000 international attendees ndash took part in 200 events conducted throughout host venue Coex from culture exhibitions and conventions to promotions performances and even a beer festival all of which served as an effective marketing platform for the clusterrsquos stakeholders
Among the major events Asiamania a multi-nation business and cultural trade show running from April 30 to May 3 included promotional booths from Korea Japan China and Russia each exhibiting various cultural assets from across the region Contributing to the local MICE presence was the Seoul Tourism Organization whose promotional stand was modeled after
C-FESTIVAL IN SEOUL DRAWS
GLOBAL AUDIENCETHE INAUGURAL
ldquoC-FESTIVALrdquo PROMOTED THE
CAPABILITIES OF A NEWLY-FORMED
GANGNAM-BASED ldquoMICE CLUSTERrdquo
OF EVENT VENUES SHOPPING AND
ENTERTAINMENT PROVIDERS
Seoulrsquos ancient city walls while the Korea Tourism Organization stand introduced visitors to other national destinations Other key events included a ldquoCulture Techrdquo fair and a ldquoCreative Urdquo exhibition zone The festival was organised by the World Trade Center Seoul MICE Cluster Committee
Created to increase competitiveness and allow for joint marketing strategies among members the MICE Cluster initiative unites 13 major companies involved in the business events community including and surrounding Coex which along with the nearby Korea World Trade Center was recently designated a ldquoSpecial MICE Tourist Zonerdquo by local government agencies Members also include business hotels department stores entertainment complexes PCOs and more such as Korean entertainment agency SM Entertainment which appointed K-pop stars EXO as official C-Festival ambassadors
In addition to the festivalrsquos promotional benefits for its members the ROI across 11 days also demonstrated the effectiveness of the event The Coex Seven Luck Casino a foreigners-only
venue for example saw a 401 percent increase in custom compared with the same period in 2014 while the five-star Grand InterContinental Seoul Parnas ndash also part of the complex ndash saw a 209 percent increase in room occupancy over the same comparative duration
ldquoThrough our first C-Festival we were able to see both new growth and the take-off of the MICE industry which is still a new industry for Seoulrdquo said Coex president and CEO Byun Bokyung He went on to affirm his commitment to ldquocontinue building and showcasing diverse content in order for the Korea World Trade Center to become the centre of the MICE industryrdquo
Stephen Kwak an assistant manager at the Seoul Tourism Organization agreed with the growth potential of the C-Festival in the coming years saying ldquoIt helped Seoul by emphasising various tourist attractions that MICE delegates would enjoy visiting during their stayrdquo With the weekend proving the most popular for Asiamania Kwak said that feedback for the Seoul booth was positive with visitors remarking that it ldquowell-represented the cityrsquos diverse offeringsrdquo
Love Heart Project
WORDS BEN JORDAN
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70JUNE-JULY 2015
Engage
With many UNESCO-heritage listed sites and venues in the world to choose from one group chose the much revered West Lake in Hangzhou as the centrepiece for an event Some 90 guests from Canadarsquos York House School travelled to the picturesque destination for a cultural trip planned around a golf tournament
The guests arrived at Hangzhou Sofitel Westlake Hotel on the first day What awaited them was a lavish welcome cocktail and gala dinner set up at the Sky Garden with views of West Lake as its background
The next day was where the program truly began Guests were divided into two groups ndash the Golf group and Parents-Child group ndash according to what guests preferred The group for golf headed for a friendly tournament at Fuchun Resort Golf Club while the other enjoyed a spa session and a tea tasting ceremony The children spent time at Zoo Coffee a creative club located in a shopping mall where its unique set-up resembled a quiet forest wonderland with a myriad of wild animals
Guests then went for a boat ride over West Lake and watched a large landscape live performance created by three renowned directors ndash Zhang
WEST LAKE STORY
A TRIP PLANNED AROUND HANGZHOUrsquoS REVERED WEST LAKE TELLS OF THE DESTINATIONrsquoS RICH
CULTURE AND SCENIC STORIES
Yi Mou Wang Chao Ge and Fan Yue Guests visited the largest isle in West Lake which is called ldquoThree Pools Mirroring the Moonrdquo and covers an area of 6000 square metres The shadow of the isle the elegant garden and the scenic beauty combined makes the isle one of the top 10 West Lake attractions particularly popular during the Mid-Autumn Festival
The group also visited the ancient He Fang Street which has a profound history Consisting of the historical commercial civil and architectural culture of Hangzhou it is the best place
to get acquainted with the destination Groups also enjoyed the ldquoSong Cheng Eternal Loverdquo drama which is known as one of the more acclaimed shows in the world The performance describes the hardship of Liang Zhu ancients the magnificence of Song Palace the fierce battle of Yue Gu Jun the song of Liang Shan Bo and Zhu Ying Tai and the song of the white snake and Xu Xian These stories are told through a spectacular display of sound light and stage effects
70JUNE-JULY 2015
Sofitel Hangzhou Westlake Hotel
Golf tournament
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71JUNE-JULY 2015
Engage
Aprilrsquos Wine Down Wednesday organised by ACI HR Solutions and Biz Events Asia gave guests the privilege of a first look at the new Club Lounge at Hotel
Jen Tanglin Singapore (formerly known as Traderrsquos Hotel at Cuscaden Road) Over 90 professionals from
the MICE travel tourism and hospitality sectors networked over drinks and a buffet spread with an
impressive display of sweet treats Guests also had the chance to look at guest rooms on the newly revamped
Club Floor The event was sponsored by Hotel Jen Tanglin Singapore and duetto
HAPPY SNAPS
FROM WINE DOWN
WEDNESDAY
71 Engage Hotel Jen WDWindd 71 24515 1149 am
72JUNE-JULY 2015
ćľŅǴŭƀ뼷āĶɽĄŗۍĉדĀϝĀŞ뼵ϾĀЌѠͱກĀěɁǟħކՠĀǚ뼶ĔȏϝĀŞ뼵ЌѠŠěɁǨͳȩĀĄqಌϾr뼷খأćӃɯӍЌѠ˖Ӫˡġ뼷ĉĶǨɶᅆŠڥĀďĄಌϾĀǃɩ뼷ƦϿĠě֏˺ॎӃɯģĝćĞƶѲʑħϢеǙҜಌϾɆԥ뼶ȁˤ뼷ĔĂʿāĶјǭŗqಌϾrǟħ٧Āǂʚ뼶
ľŅǴċʃ뼷āĶćĂȏοȢКɁʸˋˡʭĀʗˡĉՂNjȒŠğʑ뼷ɝŴĶƧħqಌϾrĪǭػ쨵ĖqಌϾrĴ뼷ƣźŴĶԒĞĖƇĬ쨵뼶ӗęĠĀĉĀƫĄ쨰qಌϾrźŴĶԒĞĖŕķ౯ĀЌѠŠԚċЌѠȞײ뼶ȆƻɝӍqۈिrǟħĂċŞҠƣźŴĶԒĞĖƇĬĴ뼷āĶǨīĖĀĄ쨰NJ뼵Ġʻ뼵Ljǥ뼵ݶиĀʇҌŠȱਢɁ뼶
ឧࡢ뼷ભȘʆĉˍĂĀۈिȢćᎴŐ뼷Ʀďě֏ˡĎĸ뼷ۈिŞҠஅƧĂԿԵĈवƺĀęኧ뼷ڇۃŎƼЍĀԄӪӃɯĉՂǡϰ뼶āĶȠƱ뼷ĔĂԿęĀ
ኧďĄࡒĀNJ뼶ȁˤ뼷āĶјǭŗလिNJۈǟħĔĂʿĀǚǦ뼷ŗĸdžفĀƄਬƺ뼶လف˧ǘdž뼷χƎǢĈԣŭĀ뼷ĄġŚŕƳĀهƞ뼷ԵĈqġŚσفƥيrĀݔ؆뼶அƧƜƚॸćॸĂɁƜƚĂƟ뼷фĘĀလفӲ˴ƄΡȸĠɹ뼵śĠɹ૨뼷ĝđħфĪҍ۵ӲĂśȥſƄᐻĀσ뼶ƄΡۈिŞҠƧƍͳ뼷ƄΡȺໆѲĈĠĬϵɘ뼷ۈि˧ăěģăˆϚȺNJĀ뼶
ćĔċˊʃ၅٧ƀ뼷źāĶĎĂŐΥҨqಌϾrĔċӛʚ뼷ĞĂĞǨͳȩĀĖЪĄƇĬ쨵Ⱥǰ뼷ಌϾ˄ăĂǭđᔐ쨱ಌϾģăĂǭ୨ăĻӍ뼶ŮđāĶҕċԳʇĞĂĞ뼷ȺǰāĶƲĐĝŀƜćಌϾƥġ쨰NJ뼵Ĵǎ뼵Ծ뼵ϔϙŠ뼷ĔĂȏŢāĎĸďĄಌϾ뼶ůķƜćȆĪ뼷ƓěŀƜġĀŇƂ뼷ŕȶđĀĄģđΓīΰĢŹ뼶ڒ
Ƿ୯փఔŨ쨗
ಌϾħˀ좄
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ǚтƂύĘʄӃɯٲ뼶ɑջ୯ѮąƬϢеϨȉʇĀ
ȶđȡ뼶
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ȱĈŪ
ɽৠ٧elbizeventsasiacom
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72JUNE-JULY 2015
72 Chinese Editorial Lettersindd 72 24515 1150 am
73JUNE-JULY 2015
73MAY 2015
ƼЍ˗ՅЌѠ˥ʿಌϾЌѠˡϘċȞײʗ२ĉƯ뼷ħಌϾЌѠǭąƼĤĀԶѤ뼷ģǞơըdž˽ȞײŢƍͳಌϾӃDŽĀăגɸɾ뼶˗ՅЌѠ२ĉƯȜƍͳѲʹȉಌϾժΆʪʸćĂŐ뼷ƯʭѲʹҺʓа뼷ɡӴĀԜӍࠒΙĀ˝ՊƑħϭދ뼶ȮύNjęϙѲʹ+CEQDWEEKѲʹ˄ύʕᘶƋʕǟĀĻːࢬѱΙǝ뼷ĖƋʕďĀՒŞጣ뼷ǞĖƬԐԵ뼷ఁบጣ뼷৯χƯغĉ˴˖뼷ƲĂċժΆĝɩĖߙϜߝ뼶
ć˗ՅЌѠ२ĉƯĘ뼷ȜĈʈʞɩľߙϜাۋĀƯغĉ˴ΏDŽ˖Ӫ뼷ȺġಗĂǩDŽ؈ǂೀ뼵Ăǩೀ뼵Ăǩ˗Յਓĉ˴뼷ŗӍĂǩƼЍਓϢ˖Ӫǀȗ뼷ŴĶȜࡄħਓϢĘԭċȡĀ˖Ӫ뼶źƲʞऒĀਓϢʠߔಌϾӃDŽĀχ₈Ƭʇ뼶
ĤȀะɸľʞĎĢſŚʘ뼵96뼵չՍȓѣ뼵ՍၽݭDŽ뼵ଔӘݭDŽŠײĀӅśଋąύݔƬЌѠמćĤȀะऄЌѠঢ়ډЌťࢨƬЌѠݔDŽĀмȞॏě뼶ćॏěĘ뼷ڏˡߊͳȩˋśଋਓॏ˽מćƼЍĀŕĤмˡ뼶5ampŚܕߝĈՃȓѣ쨞ĤȀะ쨟ɽઠKUCڱӍěجƖҠӍūǕ쨣Ӄɯ뼵ƱůۈGGJCPԶФ뼷ˤơƜƚħęŝՇҜąĂċĻŗःˤιȸ뼵จęĉȱͶŠąݔƬЌѠŕĤƚяĀĂċݘČƯě뼶
73JUNE-JULY 2015
ɾϒǛТঢ়ЌѠמġŕęĀΪӃࢰȞײǛĎӽȜɘɾϒ⏜ࠑ뼶٩ʹćŭũˡ뼷⏜ࠑǛĎӽʇҌȜшĈǎϢӭ뼷˄ѲĈǚϗᤂːƶМĀěڱӍƜƚɁŞ뼷ಗƪċၰěढ़Šċěڱढ़뼶ˤơş֏ϝĄҬŅŭǛТঢ়ЌѠמȉ1TKGPVCN5GC8KNNCUCPFQVGNQORCP[VFڑ፴ৗڱćǘ⏜ࠑũѲ˟ȷǛĎӽЌѠŗĎĀԨĂċϝ뼶
क़Ś쨞OCTCӘЌѠӍʇҌ҈ثQVGNU4GUQTVU쨟ǘඳୌसӘራҠũѲĀ҈ثӘЌѠ쨞OCTC$CPIMQM쨟ć˥ūڏDŽąοȢКĀũˡ౯К뼶҈ثӘЌѠѲĈǎϢӭ뼵Ăċঢ়ډƄ˪േ౸뼵ĂŝʞǘljڝĀЌť뼵ĂċĐɒذƬʇħМƬĀƄჾКၰěढ़뼷ŗӍƪċĠβĨढ़뼶ĠβĨढ़ĀʋύරඌغŪ뼷ĻźӖĀĢƔʾϞɌʭ뼶ب
73 Chinese Sound Bitesindd 73 24515 430 pm
74JUNE-JULY 2015
ŊĈĉĻŗΞĘʄĄĂǝƄՃĻĨ뼵ĠĠӴĀŚęĝ뼶ȺۍĉדĀटĐę뼵ᇱЉĀΝբŠƍͳĀ϶ᇫሊş֏ĀŀƚໆѲȢĄġŚǀ뼶ȮϾĀʁĤҠ뼵ăߟĀĤĐŞઝǒҠĖōǩĀʋභ뼷ĘʄƄĴƄăćᄏƜƺŠŀƯ뼶
ĘʄĨŪħġŚě֏ˡĀȶ뼷פą؈ŠӃɯٲŢ˺ॎӃɯˡӪĀڇŠ؈ॸဩ뼷ԨĂĈϙʲɫĄˬιʘĀşТ뼷ȺˢϞవȘʆęΝ뼶ăΡǷȮċŚŝǝΝśşǡϰĘʄ뼷ĝĨڨǷŗŕŨĀĴǎĖТ뼶ĘʄӃɯٲŚӃɯਇɘǥːϵŀȩФ뼷ύǘĈŎԭħϔϙĀιʘ뼷ĘʄƲŭĝڇۃąƞęՏŚěڱӍ֏זĖĔƀڏDŽ뼷Ȇġďಗą(QTOWNCวݭġŚę˺ظ뼵ցЍ҈뼷ŗӍɩᕹϝĀĘʄŚĴظঌєŠĘʄŚǗΆ뼶
ϝĀŞϯȗȓѣӍƜƚॸȓѣXGPVU6TCXGNUKCƼЍჼƂɽǀȗCZCPVCUWYCPćă΅ǡŗ+ɮŝĀǻśଋąćĘʄڏDŽĀŚě˺Ӄɯűזě쨞+6JKPC쨟뼶Ŵćˈɩ$KXGPVUۈिਲ਼ɝĴȩФ뼷ĘʄćĔŭƀşŀąňęĀȻ뼷ƦؼĝĄŎᇫሊĀƶˋş֏뼶
qŢǘěغڱĎĸ뼷ĘʄĻĸԵĂНĈϙʲɫ뼷ƦؼąƄՃĻĨ뼶פąЌѠƥʋ뼷ĘʄŃĈňĠăǜՏĀɁŞŗӍԵĈȆŞɡĀբžŴĶ˝Պ뼶r
ěڱɁŞҤćĘʄĘʄшĈϿĠęՏě֏Ɂࢰ뼶ĘʄĤŚűז֏ƺĀŚڇۃġķďĄȺġĂċŕԵזӍƜƚɁࢰ뼷ƦؼģĄĠŭĎŚޱǫʕˡѩŞ뼶ĘʄȘűě֏ġķģĄڏěĀז֏ԨĂċډĀŚě֏ɁŞ뼷ƑĄڏѩĂȸ֏ěƂĀχџ˝Պ뼶ԨĂċџলĀɁŞĄĘʄŚěڱġķ뼶ĔċŗڏѩęՏŚěڱ뼵ԄӪΡƦʄʭʋĀěڱġķŞހŝݖઽͲġķ뼷ʁƶdž
Ęʄě֏ˡLjϋ˓ஸ
Ǘ˸뼷ȉʋභоŚӚ౨եȠʫ뼷ιʘѲƶϔŨຂ뼷ŞȗʞīĐћয뼶ěڱġķшĈĂċǚϗːƶМ뼷ĻગĉĀƄჾՏၰěढ़ŠċęŇăDž뼵ɧϜᰋࡊĀĠβĨěڱढ़뼷ߴĈŕϵɘĀƬڐͶՕӍǜཥѲ뼶ˤʋ뼷ěڱġķʭģѲɪĀʁƶեęЌѠ뼷шĈǎբҍϾϢӭ뼷ѲӍěڱԜӝ˖ӪमƼ뼷ĻӖՏĀěڱŠƜƚ뼶qrƼЍΡ뼵2ʠĉěӍͶԉěڱ뼵ljۈिş֏ݭDŽŭěŗӍġŚŭĘʄȘűěũDZȐၰĝćĔƀڏDŽ뼷˄ɩĖƶ뼶
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Ĉqʁƶแrƥ؆ĀĘʄŗȺযĀęڇۃĀӃɯѺ۷ࡒNJЪጠŗӍՏĀŚě֏ƜƚǡĎڏѩ뼶
ǚтƂ
NJ졿ఫ
74-75 Chinese Cover Storyindd 74 24515 1150 am
75JUNE-JULY 2015
qύǘĈŎԭħϔϙĀιʘ뼷ĘʄƲŭĝڇۃąƞęՏŚěڱӍ֏זĖĔƀڏDŽ뼶r
ːĘʄӃɯٲŚӃɯਇɘǥ
ȞЌѠ뼶ĔŝЌѠŮĈǎϢӭ뼷Ӛ౨ǕǻύĂƁڝƬĀūǕݱɽˌ쨞Ӛǘŭͳ쨟ǨϐӚƦŪ뼶
ĻગĠǩਓϢ뼷ƦؼшĈۍĉٵґĀƬסĐɒذŠʕђĀϜٲ뼷ґʸˈƞՏĀƜƚ뼶ĀѲʹĄǘŗǡΟǼĀϜٲϐҜȥŪ뼷ƧȺŒŞ΄ąˈľŅȉλĎĀȗЯ뼷ŐଟĀŬǰƅ뼶
ԨĂċກĀɁŞקĄк˟뼶к˟ĄĂċמඵӭŠЌťǘĂɆĀ२ĉě˴உǒˌ뼷ŞƳĘʄĀġķŞь뼷ĄĂċʗŦȏˣߜĂċћ뼵뼵ΜĀˬǎ뼶ƜƚॸĻŗಶůĔƀĀˬǎǟħƜƚɁŞ뼷ŕґʸăɸľĉĀƜƚ뼶
ӃɯѺ۷ࡒĘʄшĈযĀ˥ͳΝNJЪጠŠ۵ĠΦࡡ뼷եϒĀՕNJȉŞĤɭɌĀĠƟNJȠઽʸ뼷ŪąĈĀʄ৫NJ뼶ʋභоŚӚ౨űז쨱ĈŎɸľŭĀġŚԽڄӚ౨ȉѲʹɧϜĀԽŠdžͳ΅ăෲĀΝᴂዣχƎঞĄȘʆɯϢĖĘʄĴĀκɯƥŞ뼶ʞǘᐤҠŠ༽ҠĈŎĀࡊŚĀƳߋӭӚ౨뼶ĔȏբžĝĄ˺ॎӃɯͱƜƚǡӍƜƚŶĀŕމŅ뼶
ͻĘʄŮĈŒѧǫԘĀեϒᆶŝԳŠƬďĻˢТĀसӆŠിӆĝĄڏѩě˺ӃɯĴăĻǸľĀӗމƥŞ뼶
ĤNjƄՃĘʄшĈϿĠڏѩęՏŚ֏זŠěڱĀɁŞ뼷Ʀ۵ĠĀϾӍԄӪЌѠģĝшĈϵɘ뼵मĀʗˡěڱѲ뼶ƜƚॸĞߜˣο˩ܪĀɁŞ뼷ĘʄȜĄĆĀŕՊ뼶˝މ
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ćĔƀڏDŽĤмȞşҘě뼵Ĵল뼵ƜƚŶ৫ŢŗӍΡě뼶ǨŗŚōǩȞײƧʑӘϙ뼵ı҈뼵KOO[JQQ뼵ᅱᅧ뼵วѩŴĶĀƜƚ뼶ڏŠɲϜϙĝ˝ՊćĔƀݭ
АҔćĘʄϒʋභƳΟǼĤܪҠʭ뼷๗ŭĘʄȘűڏѩŞĀnjĴѲʹ
74-75 Chinese Cover Storyindd 75 24515 1151 am
76JUNE-JULY 2015
ТŪιͲĔٯĄƦͲȒĀƂ뼷ĻĄۍĉדኁĀĄЌѠӍӃɯ˖ӪˡĀߊӿϰϰఆĨƚȡ뼷ŊĨӍĴŢϢеɘDŽڥɘ뼶뺭
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ſŚʘěڱȉƜƚŭƼЍěڱ٩ԏ뼷ۈिȜҬφڇʠԄӪӃɯɁ뼷ƦԄӪƜƚȜભŕęˌŒ뼶ȁˤ뼷ĞđćതڌպݰĀě֏ˡġŒĂᤋ뼷ЌѠďκӚӐĂжƬΙ뼵ƬвĀߊӿ뼶
ӍĴŢϢеɘDŽɘĄȌīϢеŕĈвĀƶʑ뼶эɘăȚȩФߊĉ˴ŢϢеŠĔඐŀNjĀȶ˸뼷ģĄƬߊĨƺĀƶʑ뼶ĴǎĄȱਢ뼶ȮŕŶĂơȉϢеԒͶĖĪĂơĀɘăˆ˽ɸľċŇĴ뼶ŚʠϵϢеɆԥϯȗශઆȓѣ49QTNFYKFG˥ʿŢۈƖŞҠě֏ˡɘDŽąĂЬз뼷ʪưФĈĀದćϢеĈߊӿȉŴĶɘ쨱ˤʋ뼷ɸľĀߊĉ˴ΞħŮđŴĶιďΚȥŪӪ뼶ĔċƄࡢħۈƖҠĀߊˌǀȗژąܔѧ쨗
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Nj뼷ਯȺĄćƸĀľԘġ뼷ϢеňͲďĨƴśĆĄśǘŬķͱĄȩǚˆޚƦǢ뼶ǞĎ뼷ĈƱķƷĨϢеƱ˖뼷ĂϢеƱ˖뼷ĆŪβĀǴĢƔďƬ뼶߀
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76JUNE-JULY 2015
qɘăȚȩФߊĉ˴ŢϢеŠĔඐŀNjĀȶ˸뼷ģĄƬߊĨƺĀƶʑ뼶ĴǎĄȱਢ뼶ȮŕŶĂơȉϢеԒͶĖĪĂơĀɘăˆ˽ɸľċ
ŇĴ뼶rCHRISTINE GAMARRA
LRA WorldwideɽઠؽƖҠۈ
ƢԺ
76 Chinese Knowledgeindd 76 24515 1153 am
IBC IBTM China ADindd 50 13515 833 pm
ಌϾ٧
7 Sabah Tourism Board ADindd 7 24515 1235 pm
22JUNE-JULY 2015
THE LUXURY
ISSUEWE LOOK AT
WHAT LUXURY
MEANS WHEN
GIVEN OUR OWN
INTERPRETATIONS
TheLuxuryIssue
WORDS EL KWANG
KRISTIE THONG
GINA SIN
22JUNE-JULY 2015
Itrsquos common knowledge that the
demand for upmarket or exclusive
experiences increases as Asia
becomes more affluent The growth
of economies see many corporate
companies rewarding high-achieving
employees in the form of top-notch
luxurious experiences And as a larger
and younger demographic worldwide
becomes richer products and services
work harder to find ways to attract
the elite in an increasingly saturated
market
Proving luxury incentive travel
continues to be in demand
Luxperience a three-day event that
aims to be the platform for luxury and
experiential travel in the Australasia
and Pacific region has seen continued
growth The success of the show has
prompted organisers to include a new
program within Luxperience tailored for
business events this year Event buyers
will be able to identify new opportunities
within the luxury travel industry for
incentives or exclusive events while
exhibitors will have a bigger platform
to provide innovative solutions for
meetings and events
Event planners specialising in luxury
experiences are now looking beyond
luxury products Clients are asking for
unique money-cannot-buy experiences
Many of us consider luxury to be in the
form of expensive items and exclusive
retreats while others believe it can
be the simpler intrinsic things in life
that are often overlooked However
we choose to define it one quote by
Karoline Huber of IWC Schaffhausen
(published by Boyden Global Executive
Search) sums it up well ldquoLuxury is
based on emotion and it is people who
create emotional differencesrdquo
22-33 Luxury Issueindd 22 24515 1137 am
23JUNE-JULY 2015
TheLuxuryIssue
OSAKA ndash
JAPANrsquoS SECOND
LARGEST CITYCurate a stellar city adventure in
Osaka and check the next residential
conference or incentive into the 160-
room St Regis Osaka Located on
Midosuji Avenue the Ginza of Osaka
where luxury international fashion
labels reside the purpose-built
five-year-old hotel is the epitome of
luxury Ease delegates into the hotel
with its signature afternoon tea or a
rejuvenating treatment in the Iridium
Spa featuring Sothys Paris
Witness the daily champagne ritual
held in the outdoor Zen garden adjacent
to the lobby on the 12th floor before
heading to The St Regis bar for a glass
of Shogun Mary the hotelrsquos concoction
of the Bloody Mary cocktailThe
THE LUXURY OF CULTURE BRINGING THE BEST OF TWO JAPANESE
LUXURY INCENTIVE CITIES THROUGH THE
CONDUIT OF CULTURAL EXPERIENCES
WORDS EL KWANG
welcome reception can either be held
in the 210 sq m Astor Ballroom or in
Italian restaurant La Veduta or French
bistro Rue drsquoOr Start the next day with
an official meeting agenda in the Astor
Ballroom which also has optional
breakout spaces in the four meeting
suites on the dedicated events floor
With its easy access team-building
activities are in abundance Visit the
190-year-old Kuromon Ichiba Market
for arguably one of the best Japanese
food and seafood in Osaka Another
fun activity for all ages is a visit to
the Momofuku Ando Instant Ramen
Museum where delegates get to
understand the history behind this
post-WWII invention try their hands at
making it and design their own ldquocup
noodlerdquo Those keen to learn more
about the Japanese culture can take a
private behind-the-scenes tour of the
Yamamoto Noh Theater built in 1921
Planners can have the option of having
performers hold coaching sessions
for delegates on the actual performing
stage The art form has been recognised
as a Japanese intangible heritage
in 2006
End the program in Kyoto with some of
the cityrsquos best retail shopping before
bringing delegates to Kyoto for more
cultural elements
The Astor Ballroom of The St Regis Osaka The Library Suite Meeting Room
ldquoAt both The St Regis Osaka and
Suiran The Luxury Collection
Kyoto we believe in assisting our
clients in curating memorable and
experiences that are unique to our
brands The Luxury Collection is
about travellers collecting local
and authentic experiences Let our
hotels be your guiderdquo
FAY-LINN YEOHBrand Director
The St Regis and The Luxury Collection Food amp
Beverage Marketing Asia Pacific
Starwood Hotels amp Resorts Worldwide Inc
23JUNE-JULY 2015
22-33 Luxury Issueindd 23 24515 1137 am
24JUNE-JULY 2015
Suiran a Luxury Collection Hotel Kyoto
HISTORIC KYOTOThere are many forms of relaxation and recovery in the world of luxurious experiences Some prefer retail therapy while others opt for a digital detox by staying in a luxury hotel or resort Embracing and experiencing the traditional Japanese culture and historic sites may reap benefits beyond soul searching Its cultural myths and spiritual integrity continue to distract global visitors from their day-to-day worries a true time out in Kyoto whilst stepping back in time
A 13-minute bullet train ride takes you from the buzzing city centre of Osaka to historic Kyoto the former capital of Japan for 1200 years According to the Kyoto Convention Bureau the ancient city is the cultural heart of Japan It has 17 UNESCO World Heritage Sites on a cityscape dominated by 2000 temples and shrines
SUIRAN A BRAND NEW BREATHING SPACE On the vibrant side of the Hozu River resides the brand new Suiran a Luxury Hotel Collection Kyoto As the first luxury collection hotel in Japan this hotel is perfect for exclusive management retreats or complete hotel book-outs Upon entering the main gates of the 39-room hotel a purposefully-laid footpath leads you on a tranquil trek through a Saryo Hassui cafeacute overlooking the river and misty Arashiyama hills and the hotelrsquos enchanting garden before bringing you to the hotel reception
Off the main reception desk is a 100-sq m Akane function room perfect for intimate welcome dinners of up to 48 guests Enjoy an authentic Geisha performance one of Japanrsquos indigenous wonders Unfulfilled meeting agendas or higher-level business planning can be carried out
in the unobtrusive meeting room or in the smaller 18-sq m Shogetsu room a less formal traditional Japanese setting that comes with its own bathroom and outdoor garden
The luxurious and spacious guest rooms were designed with traditional motifs such as the culturally significant cherry blossom hues in spring and the lush verdure in summer The carpet is a reflection of moonlight ripples on the Hozu River The superior rooms on the upper levels offer views overlooking the hotelrsquos foregrounds and its peaceful mountain and river surrounds whilst the ground floor Yuzunoha deluxe terraces consist of outdoor air baths (onsen) complete with retractable private screen doors for a soak under the healing sun
RECOVERY THROUGH THE ARASHIYAMA CULTURAL HUB The hotelrsquos concierge can assist in designing a customised menu in the hotelrsquos Kyo-Suiran restaurant (a restored building from its 1899 version) or an indigenous exploration of the Arashiyama village located near the hotel Engage the strength of the young and energetic team of ldquoJinrikishardquo which are beautifully-
24JUNE-JULY 2015
Sight-seeing on Jinrikisha
A dish from Kyo-Suiran Restaurant Authentic Geisha performance in Akane function room
22-33 Luxury Issueindd 24 24515 1137 am
25JUNE-JULY 2015
designed small two-wheeled rickshaws and embark on a tour of famous Kyoto landmarks surrounding the hotel Cross the Togetsu (crossing moon) Bridge and visit the Tenryu-ji Zen Temple established in 1339 by shogun Ashikaga Takauji in memory of Emperor Go-Daigo Existing buildings were restored to their closest originals after having gone through eight fires centred by a Zen garden displaying the balance of Yin (rocks) and Yang (water)
The hotel can work with the temple to organise activities such as meditation and hand-copying of sutras This is certainly a place to recharge and restore inner harmony after a productive conference in Osaka Equally wondrous is a Jinrikisha ride around the Arashiyama Bamboo Grove which is a popular site for photography The fresh air along with the staggering height and intense green hues of the bamboo makes one feel that all troubles will eventually come to an end
EXPLORING FURTHERVenture further into other parts of Kyoto Check out the must-see Fushimi Inari Taisha a Shinto shrine dedicated to the gods of rice and sake famous for its two-hour hiking path through the Senbon Torii shrine gates outlined by red overarching frames and fox
sculptures holding a key in the mouths for the rice granary
Head over to Gion district and let your imagination go back in time as your stroll through the alleys of old tea houses some of which are now converted into stylish restaurants and retail shops like Leica As Gion is known as the geisha district it is not uncommon to see Geiko (professional geisha) and Maiko (apprentice) throughout the day There is a large variety of retail shops selling Japanese incense tea and arts and crafts such as ldquokanzashirdquo an ornamental hairpin Rest your feet while indulging in an epicurean experience at the Shimogamo Saryo restaurant set in a
traditional Japanese house since 1856 Post-dinner head for some Japanese sake tasting at Machiya in Gion
BEFORE FAREWELLBid farewell to Kyoto on a high note by planning a series of cultural team-building activities with the Suiran hotelrsquos concierge Team members can embark on a traditional Kyoto sweet-making (Kyo-Gashi) activity conducted by 260-year-old family business Tawaraya Yoshitomi or try Ikebana the age-old Japanese art of flower arrangements End the team-building activities with a traditional tea ceremony and learn how to receive and appreciate a cup of tea in the hotel garden
Team bonding is a crucial component of incentive trips Asians culturally bond over meals Consider organising nightly supper sessions of Japanese Ramen where delegates get to try and compare ramen from different ramen shops Or drive a ldquobest ramen eatingrdquo photo competition through social media channels
RAMEN BONDING
Arashiyama Bamboo Grove
Traditional tea ceremony
25JUNE-JULY 2015
Kyo-Gashi making Sake tasting
Superior King Room at Suiran
22-33 Luxury Issueindd 25 24515 1138 am
26JUNE-JULY 2015
Do you believe there are moments when we can feel the physical halt of time Moments where the rush of everyday life and work commitments take a backseat giving in entirely to a view or feeling so mesmerising it overwhelms you Moments where personal problems cease to matter albeit for a brief moment for the magnitude of your problems feels insignificant in comparison
For me it took standing at the West end of Angkor in Siem Reap and taking in the view of Angkor Wat in its full glory A sharp intake of breath as I marvelled at the workmanship of the intricate Khmer architectural carvings on the walls and pillars constructed in a century that did not have the tools and technology we have today Like all tourists in Siem Reap visiting Angkor Wat was one of the first things on the list Leak the helpful guide assigned by DMC Asia Expeditions explained that Angkor Wat is only one of the many religious monuments in the Angkor area a huge archaeological park that spans 400 square kilometres It comprises a hefty number of remains of the different capitals of the Khmer Empire from the ninth to the 15th century Once a Hindu and later a
Buddhist temple Angkor Wat was built in the 12th century and remains as the only religious centre in the area
After emerging from an extensive brand transformation from micenet ASIA to Biz Events Asia that left us excited satisfied but mentally drained I jumped at the opportunity of visiting Siem Reap in Cambodia a place I knew close to nothing about Siem Reap may be an emerging destination but it is already filled with tourists due to its rich line of historic and religious artefacts The best jobs locals can have in Siem Reap are the ones directly fuelled by tourism ndash as tour guides and in hospitality The high proficiency of the English language spoken everywhere is also a true sign of a thriving tourist destination in Southeast Asia
TheLuxuryIssue
THE LUXURY OF TIME
RETRIEVE LOST TIME AND ALLOW FOR TRUE INCENTIVE CONNECTIONS
THROUGH THE HISTORICAL BEAUTY OF SIEM REAP
WORDS KRISTIE THONG
Ta Prohm
26JUNE-JULY 2015
22-33 Luxury Issueindd 26 24515 1138 am
27JUNE-JULY 2015
27
LE MERIDIEN ANGKOR Despite the lack of existing MICE
infrastructure Siem Reap remains a
viable option for meetings and incentive
programs with its can-do attitude
These are the sentiments of Dennis
Kam director of sales and marketing
at Le Meridien Angkor He shares that
the hotel hosts up to four international
corporate groups a month of which
most come from Singapore China and
Thailand Besides the 200-guest Tara
Ballroom the hotel has an impressive
and well-landscaped garden that works
well for al fresco cocktail parties and
gala dinners of over 1000 guests The
lobby can also be easily taken over and
transformed to the requirements of
the event organiser A popular choice
is having a dinner hosted at a temple
where the hotel has hosted smaller
groups of under 100 guests at the
Kraven temple complete with stunning
lights and warrior dancers
ASIA EXPEDITIONSIn an exotic destination like Siem
Reap it takes a trustable destination
management company to ensure
everything goes according to plan I had
a guide who would go the extra mile to
accommodate any last-minute changes
and knew exactly where to take me
when I asked for something out of the
norm or local Apart from Cambodia
Asia Expeditions has a presence in
Myanmar Laos and Vietnam
SHINTA MANI FOUNDATIONSiem Reap is an ideal destination for
corporate groups looking for a cultural
incentive experience with a strong
CSR element Hiring the local Phare
Circus troupe for an event allows
groups to tick off their CSR KPIs Many
hotels also work with non-government
organisations that help support the local
community ndash be it through education
training or employment The Shinta
Mani Foundation is a registered local
NGO that focuses on three core areas
education small business start-ups and
health care On top of donations USD 5
from a nightrsquos room rate at the luxury
boutique Shinta Mani Club or Resort is
donated directly to the foundation
AN INCENTIVE OUT OF SIEM REAP
The same feeling of time stopping was
experienced through the hours spent
exploring sites such as Bayon Temple
and the ruins of Ta Prohm ndash a temple
made famous by Angelina Jolie in Tomb
Raider We also headed up to the Kulen
Mountain which is not just a popular
tourist site but where many locals visit
during the weekends to relax or swim
under the waterfall
In a beautiful destination like Siem
Reap we are naturally inclined to
switch off making connecting with
onersquos self possible It is where the 24
hours in a day pass seemingly slower
as though the seconds match the pace
of a calmer beating heart Without the
usual modern worries it also motivates
incentive delegates to truly connect
with each other making incentive
programs worth every penny spent
View of Angkor Thom Temple Angkor Wat
Banquet dinner at Kravan Temple
27JUNE-JULY 2015
22-33 Luxury Issueindd 27 24515 1138 am
28JUNE-JULY 2015
Depending on perspectives luxury
can mean catering to an upmarket
audience or simply having the luxury of
space and time and a chance to take a
breather and relax We learnt recently
that Singapore-based Saakalya Travel
is unique in the way that it provides
these luxurious simplicities to busy
professionals away from the bustling
and sometimes chaotic cities to some
of the most beautiful and culturally-rich
destinations in Southeast Asia
The duration of the trips is kept short
and hosted during the weekends so that
they do not eat into the limited time of
busy professionals but yet sufficient
in providing a deeply refreshing and
rejuvenating experience Luxury is what
enriches us be it physically mentally
or spiritually Its value can be found in something true and pure whether that
is attributing significance to the time
and dedication spent on hand-crafting
deacutecor as with the Saakalya Collection
or indulging in beautiful open spaces
of scenery The concept of luxury is a
wholly personal perception
Travel experiences at Saakalya are
centred on somewhere new and
something different Bali is the current
destination that Saakalya explores
with access to a richer variety of
areas and opportunities built on the
connections of Saakalyarsquos managing
director Alexandra Schmutterer
Locations are curated through the
knowledge of locals working alongside
Saakalya to embrace the concept of
TheLuxuryIssue
INTERPRETATIONS OF LUXURY TRAVEL
NOT ALL THAT GLITTERS IS GOLD IN LUXURY
TRAVEL SOMETIMES ITrsquoS JUST A BREAK FROM ALL
THE DEADLINES YOU MAY OR MAY NOT HAVE MET
AND THE LUXURIES OF BEING ABLE TO ENRICH
THE BODY MIND AND SOUL IN TRAVELWORDS GINA SIN
holistic travel Each trip only allows
for up to a maximum of 12 people
in order to maintain an exclusive
and personal experience The
variety of experiences planned
around tranquil surroundings has
been designed to encourage new
passions such as arts cooking wine
tasting (you may be surprised Bali
does have a winery) or yoga taught by
world renowned instructors Guests
will also stay in personal villas in a
luxurious resort maintaining the
feeling of exclusivity and privacy
In pursuit of more exclusive and
unconventional destinations works
are also currently underway to
create such experiences in Thailand
22-33 Luxury Issueindd 28 24515 1138 am
My Magnifique VoyageMy Magnifique VoyageMy Magnifique VoyageMy Magnifique VoyageMy Magnifique VoyageMy Magnifique Voyage
Grand Ballroom
Th e Grand Gamelan
Luxury Pool AccessLuxury Pool Access
SETTING THE STAGE FOR INSPIREDMEETINGStrade AT SOFITEL BALI NUSA DUA BEACH RESORT IS AN INNOVATIVE SET OF VENUE CHOICES THESE COMPRISE 12 FUNCTION ROOMS INCLUDING 2 BALLROOMS ALL OF WHICH ARE WELL-EQUIPPED AND FEATURE NAMES THAT INVOKE DEEP BALINESE MEANINGS AND ENDLESS INSPIRATION YOUR PERSONAL INSPIREDMEETINGStrade PLANNER WILL HELP YOU CREATE A TRULY UNIQUE OCCASION DISCOVER ALL OUR MAGNIFIQUE ADDRESSES IN OVER 40 COUNTRIES ON wwwsofitelcom
DISCOVER OUR MAGNIFIQUE ADDRESS IN BALI
My Magnifique VoyageMy Magnifique VoyageMy Magnifique VoyageMy Magnifique VoyageMy Magnifique VoyageMy Magnifique Voyage
SOFITEL BALI NUSA DUA BEACH RESORT
MAGNIFIQUE EVENTS
TAILOR-MADE MEETINGS IN A STUNNING BEACHFRONT SETTING
KAWASAN PARIWISATA BTDC LOT N5 NUSA DUA
BALI 80363 INDONESIA - TEL (+62) 361 849 2888
H9078SOFITELCOM
JOIN OUR GLOBAL LOYALTY PROGRAMAT ACCORHOTELSCOM
29 Sofitel Bali ADindd 29 16515 652 pm
30JUNE-JULY 2015
LUXURY AT SEATHE GOLDEN AGE
OF SAIL STEALS THE LIMELIGHT AT A RECENT
OFFICIAL MEDIA LAUNCH OF ROYAL ALBATROSS IN
SINGAPORE
WORDS GINA SIN
Some have always seen the appeal of having events held near water whether
it is an outdoor poolside cocktail event or a networking party on a dockside yacht
against the sunset Royal Albatross originally built in 2001 and later acquired
by Tall Ship Adventures Pte Ltd is the latest attention grabber for business
events in Singapore
Once a traditional sail training ship Royal Albatross exudes sheer luxury with its hard-carved wooden interiors sturdy
aluminium masts 22 majestic sails and 60000 LED lights customisable to 512 colours It can accommodate just shy
of 150 guests for day sailing or over 200 guests berthed
The media launch perfectly encapsulated the experience of being on the ship We went on a tour of its 185-square metre
upper deck Grand Salon and five ensuite cabins and enjoyed cocktails and canapes
specially prepared by Clubvivre We watched its crew climb the shiprsquos masts
in preparation for a ride out to Lazarus Island where fire-eaters gave us a warm
welcome and a delicious satay (barbequed meat on sticks) buffet awaited us We
headed back to reality eventually but not before everyone was handed flutes of
bubbly to end the beautiful night
Delve into Thailandrsquos spiritual culture at the Erawan Shrine located in the heart of Bangkokrsquos Ratchaprasong precinct on Ratchadamri Road Proceed with a stop at Grand Hyatt Erawan Bangkok a renowned luxury hotel located just next to the shrine
Despite a lobby constantly abuzz with activity it induces a calming effect on arrival as the fragrant air-conditioned setting cools you down The newly-refurbished guest rooms showcase residential-styled amenities making delegates feel right at home ndash perfect for residential conferences and events The hotel offers event planners an incentive to a rejuvenating experience at the tranquil isawan Residential Spa amp Club
While ldquooptionsrdquo is a key component with creative event buyers the hotel offers a high-end board room a grand ballroom with an eight-
metre-high ceiling as well as The Campus event space which continues to draw hot demand since its launch in 2009 A Singapore-based corporate event specialist feels The Campus ldquoprovides a fun environment that inspires creativityrdquo where delegates can relax and be themselves contributing to ldquobetter communications at an eventrdquo Due to its unique setting The Campus has also started to attract banquets and weddings
With the rise of smaller-sized events and incentive groups ldquothe residencerdquo offers a New Yorker-designed executive residential-styled setting Whether itrsquos pre-event drinks in Apartment 305rsquoS own Gallery or breakout creative sessions in any of the other four luxurious event rooms ldquothe residencerdquo provides a unique environment for planners with the objective to strengthen team spirit and enhance relationships
TheLuxuryIssue
LUXURY IN THE HEART OF BANGKOKEXPERIENCE THE LUXURIOUS FEELING OF SPIRITUALITY COMBINED WITH A HOTEL THAT KNOWS EXACTLY WHAT EVENT PLANNERS NEED
WORDS EL KWANG
The Campus
Royal Albatross
22-33 Luxury Issueindd 30 24515 1138 am
31JUNE-JULY 2015
TheLuxuryIssue
Major hotel chains and their rapid growth in the Asia Pacific region have always gotten most of the attention in business events The rise of independent hotels however has been evident in recent years as the category gains more prominence A Biz Events Asia survey conducted in May revealed that the majority of respondents (95 percent) are interested in independent hotels due to their unique product offering
ldquoTravellers today are looking for authentic and memorable experiences where travel is aspirational and luxury is defined by personal life and style preference at any given time in your liferdquo says Josephine Lim managing director of South East Asia for Preferred Hotels amp Resorts
ldquoIndependent hotels are often borne from entrepreneurial hotel owners with a passion for the art of hospitality They deliver the authenticity of a destination ndash featuring the unique characteristics of specific cultures within their own brand of hospitality that allows discerning travellers to lsquolive like the localsrsquordquo she adds
Also playing a significant role in the rising trend is a growing demographic of high-earning millennials with sizeable disposable incomes looking for exclusivity in cooler trendier and off-beat experiences
ldquoIndependent hotels pay a lot of attention to detail and design aesthetics Though some of them may be smaller the experience is often different and more magical I tend to stay in such hotels if I want a different experience they tend to feel more luxuriousrdquo says Jeanne Hong a 35-year-old finance professional who is also the
THE LUXURY OF AUTONOMY
INDEPENDENT HOTELS OFFER OFFBEAT OR EDGY LUXURY
EXPERIENCES BUT HAVE THEY GAINED THE TRUST OF EVENT
PLANNERSWORDS KRISTIE THONG
The Dhara Dhevi Chiang Mai
31JUNE-JULY 2015
22-33 Luxury Issueindd 31 24515 1138 am
32JUNE-JULY 2015
co-owner of The Snack Guru an online store selling healthy gluten-free snacks
Putting independent hotels within a single alliance has long been industry practice and there are many benefits to doing so An independent hotel under a company like Small Luxury Hotels of the World or Preferred Hotels amp Resorts can save costs by easily tapping into the hotel companyrsquos global distribution channels gain awareness through joint marketing efforts or build continued satisfaction with the companyrsquos loyalty program While individual properties may be overlooked when pitching for corporate business joining a hotel company offers them tender opportunities with multi-national corporations
These independent hotel companies have been gaining traction Worldhotels welcomed seven new members in the first quarter of 2015 adding to its portfolio of nearly 500 properties worldwide Small Luxury Hotels of the World has announced at least eight member hotels and resorts of which several will be opening throughout the year Meanwhile Preferred Hotels amp Resorts introduced six new properties ideal for the business events market that will be scheduled to launch by the end of 2015
A CHAIN GOES FREEIn early 2015 Starwood Hotels amp Resorts announced the launch of its 10th brand that now falls within its extensive portfolio Tribute Portfolio promises owners Starwood Preferred Guest (SPG) members and guests
the ability to ldquostay independentrdquo with a selection of independent upscale hotels in high-demand destinations While falling under the new brand name the independent hotels within the portfolio will maintain their own unique identities and continue to promise boutique service
Adam Aron chief executive officer of Starwood adds that the mission of the new brand is to ldquobring great hotels in great destinations to loyal SPG members who make up more than half of all Starwood staysrdquo As with Starwoodrsquos other nine brands SPG members will be able to earn and redeem Starpoints at Tribute Portfolio hotels and enjoy in-hotel elite tier benefits such as upgrades welcome amenities late check-out and more
NUMBERS FROM THE SURVEY
LEADING HOTELS OF THE WORLD SMALL LUXURY HOTELS OF THE WORLD
95list something new and unique product offering as reasons why they will go for an independent hotel
35 will take into consideration loyalty programs when considering the use of an independent hotel
Event planners have stayed with a member hotel in these hotel companies at least once
ITrsquoS ABOUT THE SERVICEThis recent development from Starwood may put independent hotel companies on alert in particular due to Starwoodrsquos strong and global branding as well as its loyalty program While many independent hotel companies offer some form of loyalty program most are only beginning to find a footing with loyalty programs specifically for event planners Elaine Macy senior vice president group sales for Preferred Hotels amp Resorts revealed that a meeting planner loyalty program is currently undergoing a Beta testing in North America under iPrefer the companyrsquos point-based guest loyalty program It was introduced in early 2015 to offer planners points for actualised revenue from rooms booked
Royal Palm South Beach Miami Starwoodrsquos first Tribute Portfolio feature hotel
22-33 Luxury Issueindd 32 24515 1138 am
International Starfor Leadership
in Quality Award 2013Gold Category
Certificate of Excellence2014 WINNER
One World Hotel
Find us on
first avenue bandar utama city centre 47800 petaling jaya selangor malaysia toll free domestic 1300 88 7888 toll free international 1800 88 7888tel 603 7681 1111 fax 603 7681 1188 email enquiryoneworldhotelcommy website wwwoneworldhotelcommy
Half Day Meeting Package from RM218 per person per day
Full Day Meeting Package from RM228 per person per day
2015 Meeting Packages
Meeting faci l i t ies recognised by the world
At the 5-star One World Hotel you can expect ample space luxuriously appointed with spectacular chandeliers and state-of-the-art facilities including simultaneous interpretation system live feed facility and mood lighting with variable colour setting and free Wi-Fi However what makes corporate functions here extra special is the opportunity to put fun back into functions
Anythingrsquos possible in One World To add some excitement to your next event speak to our Conventions and Events team today at 03-7712 2289 or email cneoneworldhotelcommy
Prices are in Ringgit Malaysia and inclusive of 10 service charge and 6 goods and services tax
ldquoTravellers today are looking for authentic and memorable experiences where travel is aspirational and luxury is defined by personal life and style preference at any given time in your liferdquo
JOSEPHINE LIMManaging Director of South East AsiaPreferred Hotels amp Resorts
at member hotels and already has more than 550 planners enrolled
Perceptions of service standards and event delivery also differ According to survey findings perceptions are pretty much split down the middle when it comes to concerns over an independent hotelrsquos brand standards in event delivery
While some believe the use of an independent hotel for an event may ldquonot be able to benefit from the established international image of hotelsrdquo others feel they offer a less mainstream and more intimate touch while not compromising on service standards Many will take to leisure-focused research through sources like TripAdvisor or rely on word-of-mouth to gauge standards of an independent hotelrsquos ability to host events Some however feel that the overall experience is dependent on the staff and service standards and do not take into account the hotel status
22-33 Luxury Issueindd 33 24515 1138 am
34 Luxperience ADindd 34 13515 841 pm
35 Pullman Bangkok King Power ADindd 35 19515 758 pm
36JUNE-JULY 2015
TalentAndMentor
There is no argument ndash talent is one of the most common and hottest buzz words in business events and hospitality While many companies experience what appears to be a talent crunch in Asia one professional who has spent years in talent assessment and human capital strategies suggests the ldquoright fitrdquo might be the bigger issue
Thomas Wai director for Asia Pacific at Talent Plus Inc says the challenge of identifying engaging and retaining talent differs for a region as large and diverse as Asia Pacific With his work bringing him to over 30 cities in China including the third and fourth tier cities Wai has met ldquogreat people who are driven honest and hardworkingrdquo and seen career fairs in Shanghai filled with tens of thousands of candidates expressing genuine interest Identifying talent is likely to be an issue here according to Wai and the question companies should be asking is if there is a structured and effective interview system in place to identify the right talent
For mature cities such as Singapore and Hong Kong talent retention is at play
ldquoUnfortunately many organisations do not pay sufficient attention in re-hiring their people They pay little focus in developing their potential They focus on peoplersquos weaknesses rather than setting them up for success As a result talented people leave the organisation and recruiters assume that they cannot find people to join themrdquo Wai says
ITrsquoS NOT ABOUT THE MONEYThere is a misconception that salary compensation and benefits are the most crucial investments in employment or talent retention While they used to be the key elements to attracting and retaining talent evolving socio-economic factors along with a thirst for information and constant change brought on by the Internet age have shifted mindsets of working professionals Wai calls monetary benefits ldquosatisfiersrdquo but not motivators
ldquoThe key motivators to truly engage and help us to getting and retaining our performers are recognition one-on-one time mentoring setting them up for success paying attention to them listening to their physical and emotional needs helping them to become significant and allowing them the freedom to be the very bestrdquo he says
We are well aware that a sustainable work force be it in the West or Asia Pacific starts from the top And it may be the hardest but most rewarding step Top leadership will first need to show commitment in building a talent-based culture and demonstrate that they care about their people
ldquoThen you need to understand the DNA of your top performers decode and understand what makes your successful people successful Use these DNAcharacteristicstraits to create an interview as part of your selection consideration when you are considering new candidates or promoting from withinrdquo Wai says
THE LUXURY OF TALENT
SCRAP THE IDEA OF A TALENT CRUNCH WE HAVE THE TALENT IN ASIA BUT DO WE KNOW HOW TO
GET THE RIGHT HIREWORDS KRISTIE THONG
36JUNE-JULY 2015
It is useful to evaluate his potential so as to help him with his blind spots while putting focus on his strengths
On top of constant and open communication Wai recommends ldquostay interviewsrdquo These interviews recognise the achievements of employees and identify subsequent steps for growth
ldquoThis way you would have a better chance of creating a sustainable work force for the future state of your organisationrdquo Wai adds
SUCCESS SHOWSA sustainable workforce translates to a successful business Wai cites the example of the Capella Hotel Group where its property in Singapore continues to enjoy one of the highest occupancy rates since its opening six years ago When the group took over the Ritz-Carlton property in Bali it enjoyed the ldquobest year ever after 17 years in businessrdquo Founder Horst Schulze was quoted in an interview saying itrsquos all about the right hire
ldquoWhat a customer wants is no defects timeliness and caring service How do I know my front office manager is taking great care of my guests I can ensure this by selecting the right talent Somebody that has it in themrdquo
The effect flows through every aspect of the business
ldquoYou could see the positive results from their high level of guest satisfaction guest retention employee satisfaction and ultimately financial rewards for the owner and investors as wellrdquo Wai says
36-37 Talent and Mentor Thomas Waiindd 36 24515 1140 am
37JUNE-JULY 2015
37
ldquo
ldquoThe key motivators to truly engage and help us to getting and retaining our performers are recognition one-on-one
time mentoring setting them up for success paying
attention to them listening to their physical and emotional
needs helping them to become significant and
allowing them the freedom to be the very best
THOMAS WAIDirector Asia Pacific
Talent Plus Inc
37JUNE-JULY 2015
szlig8QGHUVWDQGERWKWKHLUtalents and desires and their weaknesses and blind spots
szlig)RFXVRQWKHLUWDOHQWVDQGcreate platforms for them to exercise their strengths
szligHHSDQRSHQGRRUSROLFIRUyour teams to approach you with concerns suggestions and innovative ideas for growth
szligQGLYLGXDOODFNQRZOHGJHtheir hard work and achievements do it timely and sincerely
szlig5HPHPEHUWRWDNHWKHWLPHto understand why a team member would make the decision they made and why instead of rushing to judgement about a decision
KEEP THE MOTIVATION
36-37 Talent and Mentor Thomas Waiindd 37 24515 1140 am
38JUNE-JULY 2015
Knowledge
IT MAY SEEM OBVIOUS BUT THE STARTLING TRUTH REVEALS A GAP IN HOSPITALITY SALES TEAMS AND THEIR ABILITY TO FOLLOW UP
In this day and age of email SMS Twitter and Gchat personal contact is still the most important way to build relationships In a world of ever-increasing automation and impersonal service a hotel must distinguish itself from its competition Hospitality sales teams need to realise that product and price are very similar in todayrsquos market What will be the clientrsquos reason for awarding a piece of business The relationship with the customer and the loyalty built up over time Hospitality
38JUNE-JULY 2015
THE ART OF FOLLOWING UP
THE LUXURY OF KNOWLEDGE
WE OFFER INSIGHTS FROM TOP INDUSTRY PROFESSIONALS IN A SPECIAL
KNOWLEDGE SECTION GO DIGITAL WITH US BY ACCESSING FULL VERSIONS
OF THESE ARTICLES ONLINE
CHRISTINE GAMARRADirector of Operations Asia PacificLRA Worldwidechristinegamarralraworldwidecom
sales teams must be in the business of building relationships instead of taking orders
A prompt and personal follow-through with the client is the most effective technique to gain commitment Following up not only displays a sense of urgency for the business lead it gives the opportunity to advance the sales process towards a decision The timeliness of a follow-up is another factor that will communicate your reliability to the client A follow-up should not be later than 48 hours after the last communication with the client
An effective follow-upszligHVLQFHUHDQGFRQILGHQWszlig$VNRSHQHQGHGTXHVWLRQVWKDWLQYLWH
the client to elaborateszlig3UREHLQWRRXUFOLHQWOslashVUHVSRQVHVszlig2IIHUVRPHWKLQJRIYDOXHOtilde
for nothingszligHPRQVWUDWHWKDWRXXQGHUVWDQG
what the client is looking for
Read the full article online at bizeventsasiacomluxury-of-knowledge-follow-up
38-39 Luxury of Knowledge_KTindd 38 24515 1140 am
39JUNE-JULY 2015
WHAT SHOULD YOU LOOK OUT FOR BEFORE PENNING AN EVENT SPONSORSHIP AGREEMENT
Exclusivity ndash Most sponsorship agreements would provide some form of exclusivity This is to avoid competitors sponsoring the same event or to avoid association with a conflicting category Where category exclusivity is provided for its scope must be clearly defined Eg A soft drinks sponsor may agree to exclusivity for non-alcoholic drinks or insist on being the only beverage sponsor
Trademarks ndash The agreement should state the manner and form (colours font size proportion to surrounding text graphics etc) in which the sponsorrsquos trademark may be used Likewise the sponsor may wish to conduct its own advertising and the event organiser should also have control over the manner and form in which its trademarks and logos are used
Payment ndash Often involves a hybrid arrangement where a percentage of the fees is paid up front and the remaining being paid in accordance
WORDS EL KWANG
Duetto a technology and services company offering medium to large hotel groups and casinos a three-year old system that assists in implementing revenue strategy In an exclusive interview with Biz Events Asia Patrick Andres executive vice president Asia Pacific for Duetto explained that the program uses sophisticated algorithm to gather information from web shopping patterns competitor hotel pricing airline traffic special events and social ndash all to understand market behaviour The systems will ideally allow hotels to optimise price profitability by category It also provides hotels with visible real-time information to make necessary business decisions such as adjusting accommodation rates on their websites or in contract negotiations
It ultimately provides the opportunity for hotels to implement an ldquoopen pricingrdquo structure that will benefit the consumer in the name of rate parity yet allows hotels to sell at a more profitable rate Open pricing is an evolution from traditional revenue management Instead of closing out lower rate categories it allow hotels to shrink or increase price differentiation between the room categories This hopefully leads to more yieldable corporate rate tender agreements in Asia much like what the American market is experiencing Yielding corporate rate agreements allow hotels to market profitable rates during peak demand periods
Read the full article online at bizeventsasiacomluxury-of-knowledge-duetto
39JUNE-JULY 2015
JOIN THE PARTY
THE GAME CHANGER
with a performance-driven schedule Where productsservices are provided in lieu of sponsorship fees the manner of determining their value should be spelled out along with warranties as to their quality standard and merchantability also incorporated
Exit ndash Long-term agreements should have a termination clause allowing parties the opportunity to call it quits with and without cause anytime during the subsistence of the agreement Grounds for termination may include either party bringing the other into disrepute late payment of sponsorship fees and cancellation of the event
Read the full article online at bizeventsasiacomluxury-of-knowledge-sponsorship-agreements
VICKI HENGDirectorVicki Heng Law Corporationvickivickihengcom
ldquoDuettorsquos new strategies within their systems might allow hotels
to regain pricing power ldquo
PATRICK ANDRESExecutive Vice President Asia Pacific
Duetto
38-39 Luxury of Knowledge_KTindd 39 24515 1140 am
2 0 1 5m i c eMEETINGS INCENTIVES CONFERENCES EXHIBITIONS
10-11 September 2015Suntec Singapore convention amp exhibition centre
wwwmiceasiaexhibitioncom +852 3975 5710
miceaSia
100+ Exhibition booths
5000+ Visitors
500+ ConfErEnCE DElEgatEs
8 aCCrEDitED Workshops
2 frEE ConfErEnCEs
30+ prEsEntations
This prestigious Awards Evening will be judged by a panel of leading event organisers from throughout the Asia
3DFLAgraveFUHJLRQLQWRWDOWKHUHZLOOEHDZDUGVXSIRUJUDEVWRVROXWLRQSURYLGHUVYHQXHVDQGHYHQWRUJDQLVHUV7KLV
evening awards party will be after the exhibition on day one of the event and it will be a fantastic way to honour
the work of Asiarsquos Event Professionals and provide a great QHWZRUNLQJRSSRUWXQLW
This event brings together leading Event organisers Meeting Planners Corporate Buyers Venues Hotels Attractive Suppliers Event Technology Tourism Boards RYHUQPHQW0ampVSUHGRPLQDQWOIURPWKURXJKRXWWKH$VLD3DFLAgraveFUHJLRQ
For more information about MICE 2015 and Awards Ceremony please email miceoliverkinrosscoukFor exhibition ticket registration please visit wwwetouchescommiceasia2015
40 Mice Asia Pacific ADindd 40 16515 653 pm
amp210DJDGB)$SGI$0
41 Sentosa Golf Clubindd 41 14515 838 pm
42JUNE-JULY 2015
WWHY SINGAPORE CONTINUES TO STACK UP
AS A PLACE FOR BUSINESS AND MEMORABLE
EXPERIENCES
SINGAPOREDelveInt
o
WORDS EL KWANG | KRISTIE THONG | GINA SIN
42JUNE-JULY 2015
42-44 Delve Into Singaporeindd 42 24515 1142 am
43JUNE-JULY 2015
e worked really hard to ensure that our attendees
feel like they are getting a luxury experience
where wersquove thought of and arranged everything
You really have to think of everythingW ldquo
HIGH-ACHIEVING QUALIFIERS OF US-BASED HEALTHCARE MARKETING CONGLOMERATE
FOREVER LIVING PRODUCTS WERE TREATED TO A TIME OF THEIR LIVES IN SINGAPORE
WORDS KRISTIE THONG
Soundproofed walls of the Sands Ballroom of Sands Expo amp Convention Centre Marina Bay Sands in Singapore could barely contain the pulsating excitement of the crowd Upbeat triumphant contemporary music and exuberant cheers could be faintly heard from the floor right below it Walking into the ballroom as an observer was an experience in itself illuminating hues of pink blue and purple danced along to the beat of the music in sync with cheers and dancing amid the crowd the dazzling lights fell against the unique clusters of crystal-like structures high on the ceiling resembling thousands of balloons just about to fall
This amazing sight was Forever Living Products Global Rally held in Singapore on April 19-27 2015 Forever Living
THE LUXURY OF HEALTH
Products a multi-level marketing company that sells aloe vera-based drinks and bee-derived cosmetics nutritional supplements and personal care products hosts an annual Global Rally to celebrate the success of its representatives also known as Forever Business Owners (FBOs) and award them hard-earned Chairmanrsquos Bonus cheques It is a time where the company shares new directions launch new products and provide training and inspiration
ldquoOur business model works in such a way that in order for our FBOs to be successful they must first help others reach their goals This ensures an environment of passion and compassion where people can aspire to be what they want to be and are given
the tools to change their lives for the betterrdquo says Ashley Hower director of marketing at Forever Living Products
ldquoBy having leaders and qualifiers hearing and sharing their stories and tips for success they are inspired to set goals and reach for their dreams The entire event is very celebratory and empowering ndash it feels like a big family reunionrdquo she adds
Each Global Rally sees over 7000 FBOs coming from 106 countries and runs on an extensive itinerary comprising training sessions lots of entertainment and unique experiences Having previously hosted the rally in Hawaii and London and heading to Johannesburg in 2016 2015 was the year for Singapore and for Asia
ldquoWe are always looking for new and exciting destinations to take our FBOs We want to make our Global Rally lsquoan experience like no otherrsquo and know that it begins with the destination selectionrdquo
While the country naturally holds up as an attractive tourist destination Hower shares that Singapore was also chosen in part due to its history that parallels Forever Livingrsquos brand values Drawing similarities to Singaporersquos founding father Lee Kuan Yew and his passion to create a safe and prosperous society for its citizens Forever Living Productsrsquo CEO Rex Maughan thrives on a similar belief of helping people from all over the world look better feel better and achieve their dreams
ldquo
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44JUNE-JULY 2015
Putting an incentive program of such scale is no easy feat Forever Living worked closely with Pacific World to ensure seamless logistics for travel meal planning and activities
ldquoWe worked really hard to ensure that our attendees feel like they are getting a luxury experience where wersquove thought of and arranged everything You really have to think of everything ndash how the attendees will feel when they arrive at the airport what their first impression of the hotel is the convenience of getting around what activities they enjoyrdquo Hower says
Some of Singaporersquos local culture and experiences were brought into the program this year Qualifiers were brought to Sentosa Island for a fun-filled day culminating in a beach party feast and entertainment Top
qualifiers were treated to a special dinner at Gardens by the Bay followed by drinks and desserts at Ku De Ta ndash arguably Singaporersquos hottest night spot on top of Marina Bay Sands Throughout the program there was cultural entertainment infusing Chinese and Indian influences and many opportunities for FBOs to try the local cuisine
ldquoSingapore was a fantastic incentive travel destination The melding of the cultural history with the modern Marina Bay Sands gave our Forever Business Owners a luxury destination and a cultural experience they couldnrsquot have found anywhere else Singapore was clean safe and easy to get around Our Forever Business Owners enjoyed visiting Sentosa sampling local cuisine and exploring everything Singapore had to offerldquo Hower says
ingapore was a fantastic incentive travel destination The melding of the cultural history with the modern Marina Bay Sands gave our Forever Business Owners a luxury destination and a cultural experience they couldnrsquot have found anywhere else Singapore was clean safe and easy to get around Our Forever Business Owners enjoyed visiting Sentosa sampling local cuisine and exploring everything Singapore had to offer
ldquoldquoS
Team Japan Endless entertainment
ASHLEY HOWERDirector of MarketingForever Living Products
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46JUNE-JULY 2015
30 MINUTES WITH ALOYSIUS ARLANDO CEO OF SINGEX HOLDINGS PTE LTD GAVE BIZ EVENTS ASIA A LOOK INTO HIS VISION OF A SUSTAINABLE CONFEX BUSINESS MODELWORDS EL KWANG
With a vision to be the leader in the APAC business events industry Aloysius Arlando has no intention to rest on his laurels Since his appointment SingEx has invested a few million dollars in doubling staff strength and conducting robust research in curating events like the Internet of Things Asia which saw more than financial gains for the organisation and its customers The motivation to establish a more sustainable business model and the appreciation of the event subject matter saw the implementation of a two-prong approach in venue management and creating new industry-relevant business events that do not conflict with existing ones
ldquoWhether it is the eventrsquos return on investment or objective companies are looking for good return and value derived from matching buyers and
CREATIVITY TAKES BUSINESS CENTRE STAGE
DelveInto
THE GROWTH OF INTERNET OF THINGS (IOT) ASIAIOT ASIArsquoS GROWTH IN 2015NUMBERS FROM IOT ASIArsquoS INAUGURAL EDITION IN 2014
44 sponsors and exhibitors representing 13 countries10 increase 2100 trade visitors and conference delegates 288 growth
41sponsors and exhibitors representing
11 countries
A total of
1630trade visitors and conference delegates
58 speakers representing 15
countries presented at the conference
85 speakers from 16 countries presented at the
conference (almost double the of speakers)
4648 Delve Into Singapore SingExindd 46 24515 1143 am
When you choose the Fairmont Singapore and Swissocirctel The Stamford you gain access to more than 70000 square feet of state-of-the-art and multi-functional conference and meeting space at the Raffles City Convention Centre Strategically located at the heart of Singaporersquos business district just 20 minutes away from the airport enjoy unparalleled convenience and accessibility Our team of outstanding conference concierges offers support every step of the way and helps ensure that your meeting or event is a rousing success each time
For reservations please call +65 6431 5534 email salessingaporefairmontcom or visit wwwfairmontcomsingapore
THE CHOICE FOR MEETINGS
47 Fairmont Singapore ADindd 47 13515 825 pm
48JUNE-JULY 2015
sellers as a business solutionrdquo said Arlando
The process of creating events ndash whether it is based on a national agenda like Singaporersquos wish towards hosting more healthcare events or opportunities identified through research on key industries to drive tomorrowrsquos growth ndash could take six to nine months
Arlando explained that each curated event should have a lifespan of five to 15 years It must meet the evolving needs of the industry and marketplace while flexible enough to allow the event agenda to morph with the changes in technology or other trends One perfect example is the way traditional exhibitions have morphed into CONFEX (conference-exhibition) multi-faceted platforms to drive engagement through meaningful content shared at conference sessions and business connections and exchanges on the exhibition floor
hether it is the eventrsquos return on investment or objective companies are looking for good return and
value derived from matching buyers and sellers as a business solutionrdquo
ldquoldquo
ALOYSIUS ARLANDOCEOSingEx Holdings Pte Ltd
W Throughout the interview the humble and pensive leader used the collective ldquowerdquo more often than ldquoIrdquo in his sentences When it comes to leadership and talent discussions Arlando expressed his passion for meeting people from all walks of life He ensures his team is a good mix of background and professional attributes His team is important to him
ldquoWe respect our teamrsquos personal moments of needs whether it is new working mothers or one who becomes a carer for the family As human beings if we can take care of our family needs we have won half a battle (in life)rdquo
Arlando keeps his team engaged through no-strings-attached coaching and transparent communication With a big smile and coy laughter Arlando defined the importance of transparency by saying that he graciously obliged when his team asked him to smile more frequently
EVENTS CREATED BY SINGEX
$$$ CONVERSION
KEY INDICATORS OF SUCCESSszlig Client feedback on successful connectionsszlig No of deals and business converted
szlig WasteMET Asia 2012 amp 2014szlig Last Mile Fulfilment Asia March 2015szlig RehabTech Asia March 2015szlig Internet of Things Asia 2014 amp April 2015szlig Radiology Asia May 2015szlig WasteMet China July 2015szlig Green UrbanscapeAsia 2013 amp November 2015
szlig RSA Conference Asia Pacific amp Japan 2013 2014 amp July 2015
szlig International Conference on Sustainable Development 2013
szlig ASEAN Business and Investment Summit 2014
NEW-TO-MARKET EVENTS
MANAGED EVENTS
617 BUSINESS CONNECTIONS made at the inaugural Last Mile
Fulfilment Asia 2015 in March 2015
403 SUCCESSFUL MEETINGS conducted at the exhibition floor
S$122 million worth of deals generated from inaugural Greenurbanscape Asia 2013
4648 Delve Into Singapore SingExindd 48 24515 1143 am
49JUNE-JULY 2015
Quay Room
CITY ESCAPEA RECENT STAYCATION AT
PARK REGIS SINGAPORE SHOWS THE POSSIBILITY OF GIVING YOURSELF OR YOUR MOST DESERVING
EMPLOYEES A BREAK EVEN IN THE MOST BUSTLING
PLACES IN A CITYWORDS GINA SIN
Just a stonersquos throw from one of the most vibrant entertainment scenes along a historical riverside known as Clarke Quay the 202-room Park Regis Singapore would do well for business retreats
Surrounded by lush greenery Park Regis Singapore was first opened in 2010 and has recently completed a SGD3 million (USD22 million) facelift that saw the reception move from the ground floor to the third a new all-day dining FampB venue upgrades on bed items and a complete makeover of the lobby meeting room and rooftop bar
Stretch the lethargy away in the morning with a poolside yoga class where a refreshing waterfall cascades into the 25-metre-deep pool Then
refuel with a power-packed breakfast at Twenty3 Drink amp Dine with the wide variety from its buffet selection
Clarke Quay may be popular for its nightlife but there are also lots to explore such as the numerous hipster cafeacutes bars and restaurants within the vicinity Hotel guests get 10 percent off their bills of participating food and beverage outlets by presenting their room cards
Visit the Asian Civilisations Museum located close by or attempt the adrenalin-pumping G-Max Reverse Bungy along the riverside Choose to
Singapore River Cruise
dine in one of the restaurants or head back to the hotelrsquos Royal Pavilion for their signature Cantonese dishes such as the Royal Smoked Duck and the Wok-fried Mashed Fish Noodle with Lobster
Sign up for one of Park Regisrsquo cocktail classes as a team-building activity for up to 10 guests by June 2015 or conclude meetings with a sunset cruise disembarking from the quayside Watch as the sun sets and the neon lights of Boat Quay and Clarke come to life Spot landmarks and bridges such as the Raffles landing site the Merlion and the Cavenagh and Coleman bridges End the day with more cocktails at Revive the hotelrsquos rooftop bar that is not opened to public until the fourth quarter of 2015 It can be hired for intimate cocktail events of up to 50 guests with outsourced furniture
An incentive package featuring some of the activities mentioned above is available for corporate group bookings until the end of the year
49 Delve Into Singapore Park Regisindd 49 24515 1144 am
Hongkong
26 - 27 August | Grand Hyatt Hong Kong
50 ACTE ADindd 50 13515 823 pm
CMY
51 Pacific Worldc ADindd 51 13515 752 pm
Twice the percentage of Buyers than in 2013 expect to conduct business valued at over
1million
The 23rd ITampCMA and 18th CTW Asia-Pacific
29 Sep ndash 1 Oct 2015Bangkok Convention Centre at CentralWorld
Bangkok Thailand
Incorporating Luxury Travel
Exhibitors amp Sponsors Corporate Travel ManagersConference DelegatesMedia | Corporate Travel
Exhibitors | MICE amp Luxury TravelBuyers | MICE amp Luxury Travel | Association Professionals amp ExecutivesMedia | MICE amp Luxury Travel
wwwcorporatetravelworldcomapacwwwitcmacom
Look At What We Achieved In 2014
Over 2500 MICE and Corporate Travel professionals including association executives and luxury travel buyers from 55 international territories
84 of Exhibitors expect to receive orders within a year
40 of Buyers confirmed procurement on-site with Exhibitors
Host CountryOrganised By Supported By
gtURXP[ltTSXP
4]S^abX]VP]SBd__^acX]V0bb^RXPcX^]b
Industry PartnergtURXP[0Xa[X]T gtURXP[ET]dT lt^Q[XT0__Pac]Ta
ltTSXP0U[XPcTb
Very impressed with the overall organisation quality of buyers and
remarkable welcome reception euromic Belgium
Exhibitor | Christophe Verstraete Executive Director
Great avenue to obtain research information from diverse regions and
destinations Association of the Polish Media Poland
Media | Robert Pawelek Journalist
I got to renew or discuss contracts and build new relations Panorama-Medica Group Co Ltd Thailand Buyer | Katherina E Lempert-Dober Chairwoman
The discussion session was a good sharing session for all my peers Gemalto Singapore Corporate Travel Manager | Jean Bey Senior Buyer - Asia
52 ITampCMA BKK ADindd 52 13515 806 pm
53JUNE-JULY 2015
THERErsquoS NOTHING LIKEAUSTRALIA
Produced by Business amp Tourism Publishing Asia Pte Ltd and Business Events Australia wwwbusinesseventsaustraliacom wwwbizeventsasiacom
53-68 Australia Supplementindd 53 24515 400 pm
54JUNE-JULY 2015
UNLOCKINGAUSTRALIArsquoSNEWEST TREASURE
The Adelaide Convention Centre welcomes the world to its new state-of-the-art facilities designed with the event plannersrsquo future requirements in mind It is surrounded by premier entertainment sporting and medical precincts and set on the cityrsquos revitalised waterfront district
Find out more about our brand new building at adelaidecccomau
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55JUNE-JULY 2015
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56JUNE-JULY 2015
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60JUNE-JULY 2015
Discover a zoowithout fences
THERErsquoS NOTHING LIKE AUSTRALIA FOR YOUR NEXT BUSINESS EVENTPLAN NOW VISIT AUSTRALIACOMBUSINESSEVENTS
TAU0105_297x420_Zoo_V1indd 1 11052015 520 pm
53-68 Australia Supplementindd 60 24515 1145 am
61JUNE-JULY 2015
Discover a zoowithout fences
THERErsquoS NOTHING LIKE AUSTRALIA FOR YOUR NEXT BUSINESS EVENTPLAN NOW VISIT AUSTRALIACOMBUSINESSEVENTS
TAU0105_297x420_Zoo_V1indd 1 11052015 520 pm
53-68 Australia Supplementindd 61 24515 1146 am
62JUNE-JULY 2015
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63JUNE-JULY 2015
AD
EXPERIENCE WORLD CLASS OPENING DECEMBER 2016
Artist impressions courtesy of Hassell + Populous and Darling Harbour Live
Introducing a new world class convention exhibition and
entertainment destination on Sydneyrsquos sparkling harbour
With an integrated design and best practice facilities you will
be within walking distance of Australiarsquos largest business district
financial centre and hub of thought leadership and innovation
ICCSYDNEYCOMSALESICCSYDNEYCOM +612 8297 7600
MANAGED BY AEG OGDEN
THEATRE EXHIBITION CONVENTION
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64JUNE-JULY 2015
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67JUNE-JULY 2015
E X P E R I E N C E U N F O R G E T T A B L E E V E N T S
S Y D N E Y rsquo S M O S T U N I Q U E V E N U E
A U S T R A L I A NT E C H N O L O G Y P A R K
CONFERENCES I EXHIBIT IONS I CORPORATE MEET INGS
TRAINING I FASHION I PRODUCT LAUNCHES
AND MUCH MORE
salesatpcomauPh +61 2 9209 4220wwwatpcomau2 Locomotive StreetEveleigh 2015
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68JUNE-JULY 2015
AD
Contentindd 5 261114 1051 am53-68 Australia Supplementindd 68 24515 1146 am
69JUNE-JULY 2015
Engage
From April 30 to May 10 a total of 235 million visitors ndash including 153000 international attendees ndash took part in 200 events conducted throughout host venue Coex from culture exhibitions and conventions to promotions performances and even a beer festival all of which served as an effective marketing platform for the clusterrsquos stakeholders
Among the major events Asiamania a multi-nation business and cultural trade show running from April 30 to May 3 included promotional booths from Korea Japan China and Russia each exhibiting various cultural assets from across the region Contributing to the local MICE presence was the Seoul Tourism Organization whose promotional stand was modeled after
C-FESTIVAL IN SEOUL DRAWS
GLOBAL AUDIENCETHE INAUGURAL
ldquoC-FESTIVALrdquo PROMOTED THE
CAPABILITIES OF A NEWLY-FORMED
GANGNAM-BASED ldquoMICE CLUSTERrdquo
OF EVENT VENUES SHOPPING AND
ENTERTAINMENT PROVIDERS
Seoulrsquos ancient city walls while the Korea Tourism Organization stand introduced visitors to other national destinations Other key events included a ldquoCulture Techrdquo fair and a ldquoCreative Urdquo exhibition zone The festival was organised by the World Trade Center Seoul MICE Cluster Committee
Created to increase competitiveness and allow for joint marketing strategies among members the MICE Cluster initiative unites 13 major companies involved in the business events community including and surrounding Coex which along with the nearby Korea World Trade Center was recently designated a ldquoSpecial MICE Tourist Zonerdquo by local government agencies Members also include business hotels department stores entertainment complexes PCOs and more such as Korean entertainment agency SM Entertainment which appointed K-pop stars EXO as official C-Festival ambassadors
In addition to the festivalrsquos promotional benefits for its members the ROI across 11 days also demonstrated the effectiveness of the event The Coex Seven Luck Casino a foreigners-only
venue for example saw a 401 percent increase in custom compared with the same period in 2014 while the five-star Grand InterContinental Seoul Parnas ndash also part of the complex ndash saw a 209 percent increase in room occupancy over the same comparative duration
ldquoThrough our first C-Festival we were able to see both new growth and the take-off of the MICE industry which is still a new industry for Seoulrdquo said Coex president and CEO Byun Bokyung He went on to affirm his commitment to ldquocontinue building and showcasing diverse content in order for the Korea World Trade Center to become the centre of the MICE industryrdquo
Stephen Kwak an assistant manager at the Seoul Tourism Organization agreed with the growth potential of the C-Festival in the coming years saying ldquoIt helped Seoul by emphasising various tourist attractions that MICE delegates would enjoy visiting during their stayrdquo With the weekend proving the most popular for Asiamania Kwak said that feedback for the Seoul booth was positive with visitors remarking that it ldquowell-represented the cityrsquos diverse offeringsrdquo
Love Heart Project
WORDS BEN JORDAN
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70JUNE-JULY 2015
Engage
With many UNESCO-heritage listed sites and venues in the world to choose from one group chose the much revered West Lake in Hangzhou as the centrepiece for an event Some 90 guests from Canadarsquos York House School travelled to the picturesque destination for a cultural trip planned around a golf tournament
The guests arrived at Hangzhou Sofitel Westlake Hotel on the first day What awaited them was a lavish welcome cocktail and gala dinner set up at the Sky Garden with views of West Lake as its background
The next day was where the program truly began Guests were divided into two groups ndash the Golf group and Parents-Child group ndash according to what guests preferred The group for golf headed for a friendly tournament at Fuchun Resort Golf Club while the other enjoyed a spa session and a tea tasting ceremony The children spent time at Zoo Coffee a creative club located in a shopping mall where its unique set-up resembled a quiet forest wonderland with a myriad of wild animals
Guests then went for a boat ride over West Lake and watched a large landscape live performance created by three renowned directors ndash Zhang
WEST LAKE STORY
A TRIP PLANNED AROUND HANGZHOUrsquoS REVERED WEST LAKE TELLS OF THE DESTINATIONrsquoS RICH
CULTURE AND SCENIC STORIES
Yi Mou Wang Chao Ge and Fan Yue Guests visited the largest isle in West Lake which is called ldquoThree Pools Mirroring the Moonrdquo and covers an area of 6000 square metres The shadow of the isle the elegant garden and the scenic beauty combined makes the isle one of the top 10 West Lake attractions particularly popular during the Mid-Autumn Festival
The group also visited the ancient He Fang Street which has a profound history Consisting of the historical commercial civil and architectural culture of Hangzhou it is the best place
to get acquainted with the destination Groups also enjoyed the ldquoSong Cheng Eternal Loverdquo drama which is known as one of the more acclaimed shows in the world The performance describes the hardship of Liang Zhu ancients the magnificence of Song Palace the fierce battle of Yue Gu Jun the song of Liang Shan Bo and Zhu Ying Tai and the song of the white snake and Xu Xian These stories are told through a spectacular display of sound light and stage effects
70JUNE-JULY 2015
Sofitel Hangzhou Westlake Hotel
Golf tournament
70 Engage Hangzhouindd 70 24515 1149 am
71JUNE-JULY 2015
Engage
Aprilrsquos Wine Down Wednesday organised by ACI HR Solutions and Biz Events Asia gave guests the privilege of a first look at the new Club Lounge at Hotel
Jen Tanglin Singapore (formerly known as Traderrsquos Hotel at Cuscaden Road) Over 90 professionals from
the MICE travel tourism and hospitality sectors networked over drinks and a buffet spread with an
impressive display of sweet treats Guests also had the chance to look at guest rooms on the newly revamped
Club Floor The event was sponsored by Hotel Jen Tanglin Singapore and duetto
HAPPY SNAPS
FROM WINE DOWN
WEDNESDAY
71 Engage Hotel Jen WDWindd 71 24515 1149 am
72JUNE-JULY 2015
ćľŅǴŭƀ뼷āĶɽĄŗۍĉדĀϝĀŞ뼵ϾĀЌѠͱກĀěɁǟħކՠĀǚ뼶ĔȏϝĀŞ뼵ЌѠŠěɁǨͳȩĀĄqಌϾr뼷খأćӃɯӍЌѠ˖Ӫˡġ뼷ĉĶǨɶᅆŠڥĀďĄಌϾĀǃɩ뼷ƦϿĠě֏˺ॎӃɯģĝćĞƶѲʑħϢеǙҜಌϾɆԥ뼶ȁˤ뼷ĔĂʿāĶјǭŗqಌϾrǟħ٧Āǂʚ뼶
ľŅǴċʃ뼷āĶćĂȏοȢКɁʸˋˡʭĀʗˡĉՂNjȒŠğʑ뼷ɝŴĶƧħqಌϾrĪǭػ쨵ĖqಌϾrĴ뼷ƣźŴĶԒĞĖƇĬ쨵뼶ӗęĠĀĉĀƫĄ쨰qಌϾrźŴĶԒĞĖŕķ౯ĀЌѠŠԚċЌѠȞײ뼶ȆƻɝӍqۈिrǟħĂċŞҠƣźŴĶԒĞĖƇĬĴ뼷āĶǨīĖĀĄ쨰NJ뼵Ġʻ뼵Ljǥ뼵ݶиĀʇҌŠȱਢɁ뼶
ឧࡢ뼷ભȘʆĉˍĂĀۈिȢćᎴŐ뼷Ʀďě֏ˡĎĸ뼷ۈिŞҠஅƧĂԿԵĈवƺĀęኧ뼷ڇۃŎƼЍĀԄӪӃɯĉՂǡϰ뼶āĶȠƱ뼷ĔĂԿęĀ
ኧďĄࡒĀNJ뼶ȁˤ뼷āĶјǭŗလिNJۈǟħĔĂʿĀǚǦ뼷ŗĸdžفĀƄਬƺ뼶လف˧ǘdž뼷χƎǢĈԣŭĀ뼷ĄġŚŕƳĀهƞ뼷ԵĈqġŚσفƥيrĀݔ؆뼶அƧƜƚॸćॸĂɁƜƚĂƟ뼷фĘĀလفӲ˴ƄΡȸĠɹ뼵śĠɹ૨뼷ĝđħфĪҍ۵ӲĂśȥſƄᐻĀσ뼶ƄΡۈिŞҠƧƍͳ뼷ƄΡȺໆѲĈĠĬϵɘ뼷ۈि˧ăěģăˆϚȺNJĀ뼶
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72JUNE-JULY 2015
72 Chinese Editorial Lettersindd 72 24515 1150 am
73JUNE-JULY 2015
73MAY 2015
ƼЍ˗ՅЌѠ˥ʿಌϾЌѠˡϘċȞײʗ२ĉƯ뼷ħಌϾЌѠǭąƼĤĀԶѤ뼷ģǞơըdž˽ȞײŢƍͳಌϾӃDŽĀăגɸɾ뼶˗ՅЌѠ२ĉƯȜƍͳѲʹȉಌϾժΆʪʸćĂŐ뼷ƯʭѲʹҺʓа뼷ɡӴĀԜӍࠒΙĀ˝ՊƑħϭދ뼶ȮύNjęϙѲʹ+CEQDWEEKѲʹ˄ύʕᘶƋʕǟĀĻːࢬѱΙǝ뼷ĖƋʕďĀՒŞጣ뼷ǞĖƬԐԵ뼷ఁบጣ뼷৯χƯغĉ˴˖뼷ƲĂċժΆĝɩĖߙϜߝ뼶
ć˗ՅЌѠ२ĉƯĘ뼷ȜĈʈʞɩľߙϜাۋĀƯغĉ˴ΏDŽ˖Ӫ뼷ȺġಗĂǩDŽ؈ǂೀ뼵Ăǩೀ뼵Ăǩ˗Յਓĉ˴뼷ŗӍĂǩƼЍਓϢ˖Ӫǀȗ뼷ŴĶȜࡄħਓϢĘԭċȡĀ˖Ӫ뼶źƲʞऒĀਓϢʠߔಌϾӃDŽĀχ₈Ƭʇ뼶
ĤȀะɸľʞĎĢſŚʘ뼵96뼵չՍȓѣ뼵ՍၽݭDŽ뼵ଔӘݭDŽŠײĀӅśଋąύݔƬЌѠמćĤȀะऄЌѠঢ়ډЌťࢨƬЌѠݔDŽĀмȞॏě뼶ćॏěĘ뼷ڏˡߊͳȩˋśଋਓॏ˽מćƼЍĀŕĤмˡ뼶5ampŚܕߝĈՃȓѣ쨞ĤȀะ쨟ɽઠKUCڱӍěجƖҠӍūǕ쨣Ӄɯ뼵ƱůۈGGJCPԶФ뼷ˤơƜƚħęŝՇҜąĂċĻŗःˤιȸ뼵จęĉȱͶŠąݔƬЌѠŕĤƚяĀĂċݘČƯě뼶
73JUNE-JULY 2015
ɾϒǛТঢ়ЌѠמġŕęĀΪӃࢰȞײǛĎӽȜɘɾϒ⏜ࠑ뼶٩ʹćŭũˡ뼷⏜ࠑǛĎӽʇҌȜшĈǎϢӭ뼷˄ѲĈǚϗᤂːƶМĀěڱӍƜƚɁŞ뼷ಗƪċၰěढ़Šċěڱढ़뼶ˤơş֏ϝĄҬŅŭǛТঢ়ЌѠמȉ1TKGPVCN5GC8KNNCUCPFQVGNQORCP[VFڑ፴ৗڱćǘ⏜ࠑũѲ˟ȷǛĎӽЌѠŗĎĀԨĂċϝ뼶
क़Ś쨞OCTCӘЌѠӍʇҌ҈ثQVGNU4GUQTVU쨟ǘඳୌसӘራҠũѲĀ҈ثӘЌѠ쨞OCTC$CPIMQM쨟ć˥ūڏDŽąοȢКĀũˡ౯К뼶҈ثӘЌѠѲĈǎϢӭ뼵Ăċঢ়ډƄ˪േ౸뼵ĂŝʞǘljڝĀЌť뼵ĂċĐɒذƬʇħМƬĀƄჾКၰěढ़뼷ŗӍƪċĠβĨढ़뼶ĠβĨढ़ĀʋύරඌغŪ뼷ĻźӖĀĢƔʾϞɌʭ뼶ب
73 Chinese Sound Bitesindd 73 24515 430 pm
74JUNE-JULY 2015
ŊĈĉĻŗΞĘʄĄĂǝƄՃĻĨ뼵ĠĠӴĀŚęĝ뼶ȺۍĉדĀटĐę뼵ᇱЉĀΝբŠƍͳĀ϶ᇫሊş֏ĀŀƚໆѲȢĄġŚǀ뼶ȮϾĀʁĤҠ뼵ăߟĀĤĐŞઝǒҠĖōǩĀʋභ뼷ĘʄƄĴƄăćᄏƜƺŠŀƯ뼶
ĘʄĨŪħġŚě֏ˡĀȶ뼷פą؈ŠӃɯٲŢ˺ॎӃɯˡӪĀڇŠ؈ॸဩ뼷ԨĂĈϙʲɫĄˬιʘĀşТ뼷ȺˢϞవȘʆęΝ뼶ăΡǷȮċŚŝǝΝśşǡϰĘʄ뼷ĝĨڨǷŗŕŨĀĴǎĖТ뼶ĘʄӃɯٲŚӃɯਇɘǥːϵŀȩФ뼷ύǘĈŎԭħϔϙĀιʘ뼷ĘʄƲŭĝڇۃąƞęՏŚěڱӍ֏זĖĔƀڏDŽ뼷Ȇġďಗą(QTOWNCวݭġŚę˺ظ뼵ցЍ҈뼷ŗӍɩᕹϝĀĘʄŚĴظঌєŠĘʄŚǗΆ뼶
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qŢǘěغڱĎĸ뼷ĘʄĻĸԵĂНĈϙʲɫ뼷ƦؼąƄՃĻĨ뼶פąЌѠƥʋ뼷ĘʄŃĈňĠăǜՏĀɁŞŗӍԵĈȆŞɡĀբžŴĶ˝Պ뼶r
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Ęʄě֏ˡLjϋ˓ஸ
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Ĉqʁƶแrƥ؆ĀĘʄŗȺযĀęڇۃĀӃɯѺ۷ࡒNJЪጠŗӍՏĀŚě֏ƜƚǡĎڏѩ뼶
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74-75 Chinese Cover Storyindd 74 24515 1150 am
75JUNE-JULY 2015
qύǘĈŎԭħϔϙĀιʘ뼷ĘʄƲŭĝڇۃąƞęՏŚěڱӍ֏זĖĔƀڏDŽ뼶r
ːĘʄӃɯٲŚӃɯਇɘǥ
ȞЌѠ뼶ĔŝЌѠŮĈǎϢӭ뼷Ӛ౨ǕǻύĂƁڝƬĀūǕݱɽˌ쨞Ӛǘŭͳ쨟ǨϐӚƦŪ뼶
ĻગĠǩਓϢ뼷ƦؼшĈۍĉٵґĀƬסĐɒذŠʕђĀϜٲ뼷ґʸˈƞՏĀƜƚ뼶ĀѲʹĄǘŗǡΟǼĀϜٲϐҜȥŪ뼷ƧȺŒŞ΄ąˈľŅȉλĎĀȗЯ뼷ŐଟĀŬǰƅ뼶
ԨĂċກĀɁŞקĄк˟뼶к˟ĄĂċמඵӭŠЌťǘĂɆĀ२ĉě˴உǒˌ뼷ŞƳĘʄĀġķŞь뼷ĄĂċʗŦȏˣߜĂċћ뼵뼵ΜĀˬǎ뼶ƜƚॸĻŗಶůĔƀĀˬǎǟħƜƚɁŞ뼷ŕґʸăɸľĉĀƜƚ뼶
ӃɯѺ۷ࡒĘʄшĈযĀ˥ͳΝNJЪጠŠ۵ĠΦࡡ뼷եϒĀՕNJȉŞĤɭɌĀĠƟNJȠઽʸ뼷ŪąĈĀʄ৫NJ뼶ʋභоŚӚ౨űז쨱ĈŎɸľŭĀġŚԽڄӚ౨ȉѲʹɧϜĀԽŠdžͳ΅ăෲĀΝᴂዣχƎঞĄȘʆɯϢĖĘʄĴĀκɯƥŞ뼶ʞǘᐤҠŠ༽ҠĈŎĀࡊŚĀƳߋӭӚ౨뼶ĔȏբžĝĄ˺ॎӃɯͱƜƚǡӍƜƚŶĀŕމŅ뼶
ͻĘʄŮĈŒѧǫԘĀեϒᆶŝԳŠƬďĻˢТĀसӆŠിӆĝĄڏѩě˺ӃɯĴăĻǸľĀӗމƥŞ뼶
ĤNjƄՃĘʄшĈϿĠڏѩęՏŚ֏זŠěڱĀɁŞ뼷Ʀ۵ĠĀϾӍԄӪЌѠģĝшĈϵɘ뼵मĀʗˡěڱѲ뼶ƜƚॸĞߜˣο˩ܪĀɁŞ뼷ĘʄȜĄĆĀŕՊ뼶˝މ
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ćĔƀڏDŽĤмȞşҘě뼵Ĵল뼵ƜƚŶ৫ŢŗӍΡě뼶ǨŗŚōǩȞײƧʑӘϙ뼵ı҈뼵KOO[JQQ뼵ᅱᅧ뼵วѩŴĶĀƜƚ뼶ڏŠɲϜϙĝ˝ՊćĔƀݭ
АҔćĘʄϒʋභƳΟǼĤܪҠʭ뼷๗ŭĘʄȘűڏѩŞĀnjĴѲʹ
74-75 Chinese Cover Storyindd 75 24515 1151 am
76JUNE-JULY 2015
ТŪιͲĔٯĄƦͲȒĀƂ뼷ĻĄۍĉדኁĀĄЌѠӍӃɯ˖ӪˡĀߊӿϰϰఆĨƚȡ뼷ŊĨӍĴŢϢеɘDŽڥɘ뼶뺭
ćǗŔɫ뼵55뼵ȖŠ)EJCVDžǗŔʘԭħşТĀƎĐ뼷ĉȉĉƥǎĀˈਜঞĄӚӐŠάȱͶŕȶđĀƶК뼶Ţǘߊĉ˴Ďĸ뼷ĈąĔȏǗŔʘĀৗՎ뼷ŢϢеɘDŽɘďȻīΜƦͲڏ뼶Ļ뼷ďϝǡĀŰߧƦҶ뼷ЌѠӍӃɯ˖ӪˡĀߊӿڥఆĨƚȡ뼷ŊĨӍĴŢϢеɘDŽٯɘ뼶뺭뺭
२ĉϢе˖ӪĄࢨˡŪβĀȱਢ뼷ਯȺĄćЌѠ˖Ӫˡ뼶ĂŝśɡĀЌѠκΓīƧźĢŹǜതڌŢƋҠŒũĎ뼷ąĢŹŠതćɳ뼷ĈĠɹ쨵ňĠĴȊ뼷ࡍהŢƋĀڌćϢе˖ӪĔċցΆĘ뼷ЌѠߊӿТăĖЌѠćܦΰɌʐਓϢŦƟĀnjː뼶
ͱϿߊĉ˴ˆ˽ɝĂɝĢŹĔċɝʚ쨰ϢеěǂƚȜŀNjιƈāĀʅȁĄƇĬ쨵ȺǰďĄǥʿĀӷݦȱͶŠϢеĀฑࡄʇ뼶ĂҶŗકƥ뼷ЌѠߊӿƙĀĄqӚӐȱͶrĀŀNj뼷ƦăĄڙᆃĀˈ˱뼶
ljĂċߩղϰϰĄŕՋĀ뼶ƜƚغͱϿĄȁħԚċЌѠȞײ뼵ЌѠĀŞžͱȁЌѠǔɘDŽջĤDžʅȁŢԚĂŝЌѠмŀ뼷ȚЌѠߊӿĈޡȉĔǩದćϢеԒͶ뼷ũ˧ȉŴĶӚӐʸǟȱͶ뼶ȚНʥ쨰ăĻŮʘľǗŔɫͱҽƱĎȉϢеӚӐʸǟȱͶ뼶
ſŚʘěڱȉƜƚŭƼЍěڱ٩ԏ뼷ۈिȜҬφڇʠԄӪӃɯɁ뼷ƦԄӪƜƚȜભŕęˌŒ뼶ȁˤ뼷ĞđćതڌպݰĀě֏ˡġŒĂᤋ뼷ЌѠďκӚӐĂжƬΙ뼵ƬвĀߊӿ뼶
ӍĴŢϢеɘDŽɘĄȌīϢеŕĈвĀƶʑ뼶эɘăȚȩФߊĉ˴ŢϢеŠĔඐŀNjĀȶ˸뼷ģĄƬߊĨƺĀƶʑ뼶ĴǎĄȱਢ뼶ȮŕŶĂơȉϢеԒͶĖĪĂơĀɘăˆ˽ɸľċŇĴ뼶ŚʠϵϢеɆԥϯȗශઆȓѣ49QTNFYKFG˥ʿŢۈƖŞҠě֏ˡɘDŽąĂЬз뼷ʪưФĈĀದćϢеĈߊӿȉŴĶɘ쨱ˤʋ뼷ɸľĀߊĉ˴ΞħŮđŴĶιďΚȥŪӪ뼶ĔċƄࡢħۈƖҠĀߊˌǀȗژąܔѧ쨗
ȁˤ뼷ħąŕęՃʇŞƬߊƯě뼷˄ϢеɘĈвॼ뼷κƙĖŗĪڨǴž쨰s đĈࡄNjŠƱķ뼶ǚŢϢеđϭࡄ
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s ыħϢеԵĈҲĀʋ˖Ӫ뼶ϔĄҺ˱ĀȅѮѲʹ˖ӪģӖ
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ʘľȉϢеƥǎĀˈਜŠӍĴĀɘ뼷ăȚĻŗźĆŨэТŪιͲ뼷ƑȶđĀĄĻŗƬĆĀߊĨƺŠϢеĀƫǼ߀뼶
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76JUNE-JULY 2015
qɘăȚȩФߊĉ˴ŢϢеŠĔඐŀNjĀȶ˸뼷ģĄƬߊĨƺĀƶʑ뼶ĴǎĄȱਢ뼶ȮŕŶĂơȉϢеԒͶĖĪĂơĀɘăˆ˽ɸľċ
ŇĴ뼶rCHRISTINE GAMARRA
LRA WorldwideɽઠؽƖҠۈ
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76 Chinese Knowledgeindd 76 24515 1153 am
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7 Sabah Tourism Board ADindd 7 24515 1235 pm
23JUNE-JULY 2015
TheLuxuryIssue
OSAKA ndash
JAPANrsquoS SECOND
LARGEST CITYCurate a stellar city adventure in
Osaka and check the next residential
conference or incentive into the 160-
room St Regis Osaka Located on
Midosuji Avenue the Ginza of Osaka
where luxury international fashion
labels reside the purpose-built
five-year-old hotel is the epitome of
luxury Ease delegates into the hotel
with its signature afternoon tea or a
rejuvenating treatment in the Iridium
Spa featuring Sothys Paris
Witness the daily champagne ritual
held in the outdoor Zen garden adjacent
to the lobby on the 12th floor before
heading to The St Regis bar for a glass
of Shogun Mary the hotelrsquos concoction
of the Bloody Mary cocktailThe
THE LUXURY OF CULTURE BRINGING THE BEST OF TWO JAPANESE
LUXURY INCENTIVE CITIES THROUGH THE
CONDUIT OF CULTURAL EXPERIENCES
WORDS EL KWANG
welcome reception can either be held
in the 210 sq m Astor Ballroom or in
Italian restaurant La Veduta or French
bistro Rue drsquoOr Start the next day with
an official meeting agenda in the Astor
Ballroom which also has optional
breakout spaces in the four meeting
suites on the dedicated events floor
With its easy access team-building
activities are in abundance Visit the
190-year-old Kuromon Ichiba Market
for arguably one of the best Japanese
food and seafood in Osaka Another
fun activity for all ages is a visit to
the Momofuku Ando Instant Ramen
Museum where delegates get to
understand the history behind this
post-WWII invention try their hands at
making it and design their own ldquocup
noodlerdquo Those keen to learn more
about the Japanese culture can take a
private behind-the-scenes tour of the
Yamamoto Noh Theater built in 1921
Planners can have the option of having
performers hold coaching sessions
for delegates on the actual performing
stage The art form has been recognised
as a Japanese intangible heritage
in 2006
End the program in Kyoto with some of
the cityrsquos best retail shopping before
bringing delegates to Kyoto for more
cultural elements
The Astor Ballroom of The St Regis Osaka The Library Suite Meeting Room
ldquoAt both The St Regis Osaka and
Suiran The Luxury Collection
Kyoto we believe in assisting our
clients in curating memorable and
experiences that are unique to our
brands The Luxury Collection is
about travellers collecting local
and authentic experiences Let our
hotels be your guiderdquo
FAY-LINN YEOHBrand Director
The St Regis and The Luxury Collection Food amp
Beverage Marketing Asia Pacific
Starwood Hotels amp Resorts Worldwide Inc
23JUNE-JULY 2015
22-33 Luxury Issueindd 23 24515 1137 am
24JUNE-JULY 2015
Suiran a Luxury Collection Hotel Kyoto
HISTORIC KYOTOThere are many forms of relaxation and recovery in the world of luxurious experiences Some prefer retail therapy while others opt for a digital detox by staying in a luxury hotel or resort Embracing and experiencing the traditional Japanese culture and historic sites may reap benefits beyond soul searching Its cultural myths and spiritual integrity continue to distract global visitors from their day-to-day worries a true time out in Kyoto whilst stepping back in time
A 13-minute bullet train ride takes you from the buzzing city centre of Osaka to historic Kyoto the former capital of Japan for 1200 years According to the Kyoto Convention Bureau the ancient city is the cultural heart of Japan It has 17 UNESCO World Heritage Sites on a cityscape dominated by 2000 temples and shrines
SUIRAN A BRAND NEW BREATHING SPACE On the vibrant side of the Hozu River resides the brand new Suiran a Luxury Hotel Collection Kyoto As the first luxury collection hotel in Japan this hotel is perfect for exclusive management retreats or complete hotel book-outs Upon entering the main gates of the 39-room hotel a purposefully-laid footpath leads you on a tranquil trek through a Saryo Hassui cafeacute overlooking the river and misty Arashiyama hills and the hotelrsquos enchanting garden before bringing you to the hotel reception
Off the main reception desk is a 100-sq m Akane function room perfect for intimate welcome dinners of up to 48 guests Enjoy an authentic Geisha performance one of Japanrsquos indigenous wonders Unfulfilled meeting agendas or higher-level business planning can be carried out
in the unobtrusive meeting room or in the smaller 18-sq m Shogetsu room a less formal traditional Japanese setting that comes with its own bathroom and outdoor garden
The luxurious and spacious guest rooms were designed with traditional motifs such as the culturally significant cherry blossom hues in spring and the lush verdure in summer The carpet is a reflection of moonlight ripples on the Hozu River The superior rooms on the upper levels offer views overlooking the hotelrsquos foregrounds and its peaceful mountain and river surrounds whilst the ground floor Yuzunoha deluxe terraces consist of outdoor air baths (onsen) complete with retractable private screen doors for a soak under the healing sun
RECOVERY THROUGH THE ARASHIYAMA CULTURAL HUB The hotelrsquos concierge can assist in designing a customised menu in the hotelrsquos Kyo-Suiran restaurant (a restored building from its 1899 version) or an indigenous exploration of the Arashiyama village located near the hotel Engage the strength of the young and energetic team of ldquoJinrikishardquo which are beautifully-
24JUNE-JULY 2015
Sight-seeing on Jinrikisha
A dish from Kyo-Suiran Restaurant Authentic Geisha performance in Akane function room
22-33 Luxury Issueindd 24 24515 1137 am
25JUNE-JULY 2015
designed small two-wheeled rickshaws and embark on a tour of famous Kyoto landmarks surrounding the hotel Cross the Togetsu (crossing moon) Bridge and visit the Tenryu-ji Zen Temple established in 1339 by shogun Ashikaga Takauji in memory of Emperor Go-Daigo Existing buildings were restored to their closest originals after having gone through eight fires centred by a Zen garden displaying the balance of Yin (rocks) and Yang (water)
The hotel can work with the temple to organise activities such as meditation and hand-copying of sutras This is certainly a place to recharge and restore inner harmony after a productive conference in Osaka Equally wondrous is a Jinrikisha ride around the Arashiyama Bamboo Grove which is a popular site for photography The fresh air along with the staggering height and intense green hues of the bamboo makes one feel that all troubles will eventually come to an end
EXPLORING FURTHERVenture further into other parts of Kyoto Check out the must-see Fushimi Inari Taisha a Shinto shrine dedicated to the gods of rice and sake famous for its two-hour hiking path through the Senbon Torii shrine gates outlined by red overarching frames and fox
sculptures holding a key in the mouths for the rice granary
Head over to Gion district and let your imagination go back in time as your stroll through the alleys of old tea houses some of which are now converted into stylish restaurants and retail shops like Leica As Gion is known as the geisha district it is not uncommon to see Geiko (professional geisha) and Maiko (apprentice) throughout the day There is a large variety of retail shops selling Japanese incense tea and arts and crafts such as ldquokanzashirdquo an ornamental hairpin Rest your feet while indulging in an epicurean experience at the Shimogamo Saryo restaurant set in a
traditional Japanese house since 1856 Post-dinner head for some Japanese sake tasting at Machiya in Gion
BEFORE FAREWELLBid farewell to Kyoto on a high note by planning a series of cultural team-building activities with the Suiran hotelrsquos concierge Team members can embark on a traditional Kyoto sweet-making (Kyo-Gashi) activity conducted by 260-year-old family business Tawaraya Yoshitomi or try Ikebana the age-old Japanese art of flower arrangements End the team-building activities with a traditional tea ceremony and learn how to receive and appreciate a cup of tea in the hotel garden
Team bonding is a crucial component of incentive trips Asians culturally bond over meals Consider organising nightly supper sessions of Japanese Ramen where delegates get to try and compare ramen from different ramen shops Or drive a ldquobest ramen eatingrdquo photo competition through social media channels
RAMEN BONDING
Arashiyama Bamboo Grove
Traditional tea ceremony
25JUNE-JULY 2015
Kyo-Gashi making Sake tasting
Superior King Room at Suiran
22-33 Luxury Issueindd 25 24515 1138 am
26JUNE-JULY 2015
Do you believe there are moments when we can feel the physical halt of time Moments where the rush of everyday life and work commitments take a backseat giving in entirely to a view or feeling so mesmerising it overwhelms you Moments where personal problems cease to matter albeit for a brief moment for the magnitude of your problems feels insignificant in comparison
For me it took standing at the West end of Angkor in Siem Reap and taking in the view of Angkor Wat in its full glory A sharp intake of breath as I marvelled at the workmanship of the intricate Khmer architectural carvings on the walls and pillars constructed in a century that did not have the tools and technology we have today Like all tourists in Siem Reap visiting Angkor Wat was one of the first things on the list Leak the helpful guide assigned by DMC Asia Expeditions explained that Angkor Wat is only one of the many religious monuments in the Angkor area a huge archaeological park that spans 400 square kilometres It comprises a hefty number of remains of the different capitals of the Khmer Empire from the ninth to the 15th century Once a Hindu and later a
Buddhist temple Angkor Wat was built in the 12th century and remains as the only religious centre in the area
After emerging from an extensive brand transformation from micenet ASIA to Biz Events Asia that left us excited satisfied but mentally drained I jumped at the opportunity of visiting Siem Reap in Cambodia a place I knew close to nothing about Siem Reap may be an emerging destination but it is already filled with tourists due to its rich line of historic and religious artefacts The best jobs locals can have in Siem Reap are the ones directly fuelled by tourism ndash as tour guides and in hospitality The high proficiency of the English language spoken everywhere is also a true sign of a thriving tourist destination in Southeast Asia
TheLuxuryIssue
THE LUXURY OF TIME
RETRIEVE LOST TIME AND ALLOW FOR TRUE INCENTIVE CONNECTIONS
THROUGH THE HISTORICAL BEAUTY OF SIEM REAP
WORDS KRISTIE THONG
Ta Prohm
26JUNE-JULY 2015
22-33 Luxury Issueindd 26 24515 1138 am
27JUNE-JULY 2015
27
LE MERIDIEN ANGKOR Despite the lack of existing MICE
infrastructure Siem Reap remains a
viable option for meetings and incentive
programs with its can-do attitude
These are the sentiments of Dennis
Kam director of sales and marketing
at Le Meridien Angkor He shares that
the hotel hosts up to four international
corporate groups a month of which
most come from Singapore China and
Thailand Besides the 200-guest Tara
Ballroom the hotel has an impressive
and well-landscaped garden that works
well for al fresco cocktail parties and
gala dinners of over 1000 guests The
lobby can also be easily taken over and
transformed to the requirements of
the event organiser A popular choice
is having a dinner hosted at a temple
where the hotel has hosted smaller
groups of under 100 guests at the
Kraven temple complete with stunning
lights and warrior dancers
ASIA EXPEDITIONSIn an exotic destination like Siem
Reap it takes a trustable destination
management company to ensure
everything goes according to plan I had
a guide who would go the extra mile to
accommodate any last-minute changes
and knew exactly where to take me
when I asked for something out of the
norm or local Apart from Cambodia
Asia Expeditions has a presence in
Myanmar Laos and Vietnam
SHINTA MANI FOUNDATIONSiem Reap is an ideal destination for
corporate groups looking for a cultural
incentive experience with a strong
CSR element Hiring the local Phare
Circus troupe for an event allows
groups to tick off their CSR KPIs Many
hotels also work with non-government
organisations that help support the local
community ndash be it through education
training or employment The Shinta
Mani Foundation is a registered local
NGO that focuses on three core areas
education small business start-ups and
health care On top of donations USD 5
from a nightrsquos room rate at the luxury
boutique Shinta Mani Club or Resort is
donated directly to the foundation
AN INCENTIVE OUT OF SIEM REAP
The same feeling of time stopping was
experienced through the hours spent
exploring sites such as Bayon Temple
and the ruins of Ta Prohm ndash a temple
made famous by Angelina Jolie in Tomb
Raider We also headed up to the Kulen
Mountain which is not just a popular
tourist site but where many locals visit
during the weekends to relax or swim
under the waterfall
In a beautiful destination like Siem
Reap we are naturally inclined to
switch off making connecting with
onersquos self possible It is where the 24
hours in a day pass seemingly slower
as though the seconds match the pace
of a calmer beating heart Without the
usual modern worries it also motivates
incentive delegates to truly connect
with each other making incentive
programs worth every penny spent
View of Angkor Thom Temple Angkor Wat
Banquet dinner at Kravan Temple
27JUNE-JULY 2015
22-33 Luxury Issueindd 27 24515 1138 am
28JUNE-JULY 2015
Depending on perspectives luxury
can mean catering to an upmarket
audience or simply having the luxury of
space and time and a chance to take a
breather and relax We learnt recently
that Singapore-based Saakalya Travel
is unique in the way that it provides
these luxurious simplicities to busy
professionals away from the bustling
and sometimes chaotic cities to some
of the most beautiful and culturally-rich
destinations in Southeast Asia
The duration of the trips is kept short
and hosted during the weekends so that
they do not eat into the limited time of
busy professionals but yet sufficient
in providing a deeply refreshing and
rejuvenating experience Luxury is what
enriches us be it physically mentally
or spiritually Its value can be found in something true and pure whether that
is attributing significance to the time
and dedication spent on hand-crafting
deacutecor as with the Saakalya Collection
or indulging in beautiful open spaces
of scenery The concept of luxury is a
wholly personal perception
Travel experiences at Saakalya are
centred on somewhere new and
something different Bali is the current
destination that Saakalya explores
with access to a richer variety of
areas and opportunities built on the
connections of Saakalyarsquos managing
director Alexandra Schmutterer
Locations are curated through the
knowledge of locals working alongside
Saakalya to embrace the concept of
TheLuxuryIssue
INTERPRETATIONS OF LUXURY TRAVEL
NOT ALL THAT GLITTERS IS GOLD IN LUXURY
TRAVEL SOMETIMES ITrsquoS JUST A BREAK FROM ALL
THE DEADLINES YOU MAY OR MAY NOT HAVE MET
AND THE LUXURIES OF BEING ABLE TO ENRICH
THE BODY MIND AND SOUL IN TRAVELWORDS GINA SIN
holistic travel Each trip only allows
for up to a maximum of 12 people
in order to maintain an exclusive
and personal experience The
variety of experiences planned
around tranquil surroundings has
been designed to encourage new
passions such as arts cooking wine
tasting (you may be surprised Bali
does have a winery) or yoga taught by
world renowned instructors Guests
will also stay in personal villas in a
luxurious resort maintaining the
feeling of exclusivity and privacy
In pursuit of more exclusive and
unconventional destinations works
are also currently underway to
create such experiences in Thailand
22-33 Luxury Issueindd 28 24515 1138 am
My Magnifique VoyageMy Magnifique VoyageMy Magnifique VoyageMy Magnifique VoyageMy Magnifique VoyageMy Magnifique Voyage
Grand Ballroom
Th e Grand Gamelan
Luxury Pool AccessLuxury Pool Access
SETTING THE STAGE FOR INSPIREDMEETINGStrade AT SOFITEL BALI NUSA DUA BEACH RESORT IS AN INNOVATIVE SET OF VENUE CHOICES THESE COMPRISE 12 FUNCTION ROOMS INCLUDING 2 BALLROOMS ALL OF WHICH ARE WELL-EQUIPPED AND FEATURE NAMES THAT INVOKE DEEP BALINESE MEANINGS AND ENDLESS INSPIRATION YOUR PERSONAL INSPIREDMEETINGStrade PLANNER WILL HELP YOU CREATE A TRULY UNIQUE OCCASION DISCOVER ALL OUR MAGNIFIQUE ADDRESSES IN OVER 40 COUNTRIES ON wwwsofitelcom
DISCOVER OUR MAGNIFIQUE ADDRESS IN BALI
My Magnifique VoyageMy Magnifique VoyageMy Magnifique VoyageMy Magnifique VoyageMy Magnifique VoyageMy Magnifique Voyage
SOFITEL BALI NUSA DUA BEACH RESORT
MAGNIFIQUE EVENTS
TAILOR-MADE MEETINGS IN A STUNNING BEACHFRONT SETTING
KAWASAN PARIWISATA BTDC LOT N5 NUSA DUA
BALI 80363 INDONESIA - TEL (+62) 361 849 2888
H9078SOFITELCOM
JOIN OUR GLOBAL LOYALTY PROGRAMAT ACCORHOTELSCOM
29 Sofitel Bali ADindd 29 16515 652 pm
30JUNE-JULY 2015
LUXURY AT SEATHE GOLDEN AGE
OF SAIL STEALS THE LIMELIGHT AT A RECENT
OFFICIAL MEDIA LAUNCH OF ROYAL ALBATROSS IN
SINGAPORE
WORDS GINA SIN
Some have always seen the appeal of having events held near water whether
it is an outdoor poolside cocktail event or a networking party on a dockside yacht
against the sunset Royal Albatross originally built in 2001 and later acquired
by Tall Ship Adventures Pte Ltd is the latest attention grabber for business
events in Singapore
Once a traditional sail training ship Royal Albatross exudes sheer luxury with its hard-carved wooden interiors sturdy
aluminium masts 22 majestic sails and 60000 LED lights customisable to 512 colours It can accommodate just shy
of 150 guests for day sailing or over 200 guests berthed
The media launch perfectly encapsulated the experience of being on the ship We went on a tour of its 185-square metre
upper deck Grand Salon and five ensuite cabins and enjoyed cocktails and canapes
specially prepared by Clubvivre We watched its crew climb the shiprsquos masts
in preparation for a ride out to Lazarus Island where fire-eaters gave us a warm
welcome and a delicious satay (barbequed meat on sticks) buffet awaited us We
headed back to reality eventually but not before everyone was handed flutes of
bubbly to end the beautiful night
Delve into Thailandrsquos spiritual culture at the Erawan Shrine located in the heart of Bangkokrsquos Ratchaprasong precinct on Ratchadamri Road Proceed with a stop at Grand Hyatt Erawan Bangkok a renowned luxury hotel located just next to the shrine
Despite a lobby constantly abuzz with activity it induces a calming effect on arrival as the fragrant air-conditioned setting cools you down The newly-refurbished guest rooms showcase residential-styled amenities making delegates feel right at home ndash perfect for residential conferences and events The hotel offers event planners an incentive to a rejuvenating experience at the tranquil isawan Residential Spa amp Club
While ldquooptionsrdquo is a key component with creative event buyers the hotel offers a high-end board room a grand ballroom with an eight-
metre-high ceiling as well as The Campus event space which continues to draw hot demand since its launch in 2009 A Singapore-based corporate event specialist feels The Campus ldquoprovides a fun environment that inspires creativityrdquo where delegates can relax and be themselves contributing to ldquobetter communications at an eventrdquo Due to its unique setting The Campus has also started to attract banquets and weddings
With the rise of smaller-sized events and incentive groups ldquothe residencerdquo offers a New Yorker-designed executive residential-styled setting Whether itrsquos pre-event drinks in Apartment 305rsquoS own Gallery or breakout creative sessions in any of the other four luxurious event rooms ldquothe residencerdquo provides a unique environment for planners with the objective to strengthen team spirit and enhance relationships
TheLuxuryIssue
LUXURY IN THE HEART OF BANGKOKEXPERIENCE THE LUXURIOUS FEELING OF SPIRITUALITY COMBINED WITH A HOTEL THAT KNOWS EXACTLY WHAT EVENT PLANNERS NEED
WORDS EL KWANG
The Campus
Royal Albatross
22-33 Luxury Issueindd 30 24515 1138 am
31JUNE-JULY 2015
TheLuxuryIssue
Major hotel chains and their rapid growth in the Asia Pacific region have always gotten most of the attention in business events The rise of independent hotels however has been evident in recent years as the category gains more prominence A Biz Events Asia survey conducted in May revealed that the majority of respondents (95 percent) are interested in independent hotels due to their unique product offering
ldquoTravellers today are looking for authentic and memorable experiences where travel is aspirational and luxury is defined by personal life and style preference at any given time in your liferdquo says Josephine Lim managing director of South East Asia for Preferred Hotels amp Resorts
ldquoIndependent hotels are often borne from entrepreneurial hotel owners with a passion for the art of hospitality They deliver the authenticity of a destination ndash featuring the unique characteristics of specific cultures within their own brand of hospitality that allows discerning travellers to lsquolive like the localsrsquordquo she adds
Also playing a significant role in the rising trend is a growing demographic of high-earning millennials with sizeable disposable incomes looking for exclusivity in cooler trendier and off-beat experiences
ldquoIndependent hotels pay a lot of attention to detail and design aesthetics Though some of them may be smaller the experience is often different and more magical I tend to stay in such hotels if I want a different experience they tend to feel more luxuriousrdquo says Jeanne Hong a 35-year-old finance professional who is also the
THE LUXURY OF AUTONOMY
INDEPENDENT HOTELS OFFER OFFBEAT OR EDGY LUXURY
EXPERIENCES BUT HAVE THEY GAINED THE TRUST OF EVENT
PLANNERSWORDS KRISTIE THONG
The Dhara Dhevi Chiang Mai
31JUNE-JULY 2015
22-33 Luxury Issueindd 31 24515 1138 am
32JUNE-JULY 2015
co-owner of The Snack Guru an online store selling healthy gluten-free snacks
Putting independent hotels within a single alliance has long been industry practice and there are many benefits to doing so An independent hotel under a company like Small Luxury Hotels of the World or Preferred Hotels amp Resorts can save costs by easily tapping into the hotel companyrsquos global distribution channels gain awareness through joint marketing efforts or build continued satisfaction with the companyrsquos loyalty program While individual properties may be overlooked when pitching for corporate business joining a hotel company offers them tender opportunities with multi-national corporations
These independent hotel companies have been gaining traction Worldhotels welcomed seven new members in the first quarter of 2015 adding to its portfolio of nearly 500 properties worldwide Small Luxury Hotels of the World has announced at least eight member hotels and resorts of which several will be opening throughout the year Meanwhile Preferred Hotels amp Resorts introduced six new properties ideal for the business events market that will be scheduled to launch by the end of 2015
A CHAIN GOES FREEIn early 2015 Starwood Hotels amp Resorts announced the launch of its 10th brand that now falls within its extensive portfolio Tribute Portfolio promises owners Starwood Preferred Guest (SPG) members and guests
the ability to ldquostay independentrdquo with a selection of independent upscale hotels in high-demand destinations While falling under the new brand name the independent hotels within the portfolio will maintain their own unique identities and continue to promise boutique service
Adam Aron chief executive officer of Starwood adds that the mission of the new brand is to ldquobring great hotels in great destinations to loyal SPG members who make up more than half of all Starwood staysrdquo As with Starwoodrsquos other nine brands SPG members will be able to earn and redeem Starpoints at Tribute Portfolio hotels and enjoy in-hotel elite tier benefits such as upgrades welcome amenities late check-out and more
NUMBERS FROM THE SURVEY
LEADING HOTELS OF THE WORLD SMALL LUXURY HOTELS OF THE WORLD
95list something new and unique product offering as reasons why they will go for an independent hotel
35 will take into consideration loyalty programs when considering the use of an independent hotel
Event planners have stayed with a member hotel in these hotel companies at least once
ITrsquoS ABOUT THE SERVICEThis recent development from Starwood may put independent hotel companies on alert in particular due to Starwoodrsquos strong and global branding as well as its loyalty program While many independent hotel companies offer some form of loyalty program most are only beginning to find a footing with loyalty programs specifically for event planners Elaine Macy senior vice president group sales for Preferred Hotels amp Resorts revealed that a meeting planner loyalty program is currently undergoing a Beta testing in North America under iPrefer the companyrsquos point-based guest loyalty program It was introduced in early 2015 to offer planners points for actualised revenue from rooms booked
Royal Palm South Beach Miami Starwoodrsquos first Tribute Portfolio feature hotel
22-33 Luxury Issueindd 32 24515 1138 am
International Starfor Leadership
in Quality Award 2013Gold Category
Certificate of Excellence2014 WINNER
One World Hotel
Find us on
first avenue bandar utama city centre 47800 petaling jaya selangor malaysia toll free domestic 1300 88 7888 toll free international 1800 88 7888tel 603 7681 1111 fax 603 7681 1188 email enquiryoneworldhotelcommy website wwwoneworldhotelcommy
Half Day Meeting Package from RM218 per person per day
Full Day Meeting Package from RM228 per person per day
2015 Meeting Packages
Meeting faci l i t ies recognised by the world
At the 5-star One World Hotel you can expect ample space luxuriously appointed with spectacular chandeliers and state-of-the-art facilities including simultaneous interpretation system live feed facility and mood lighting with variable colour setting and free Wi-Fi However what makes corporate functions here extra special is the opportunity to put fun back into functions
Anythingrsquos possible in One World To add some excitement to your next event speak to our Conventions and Events team today at 03-7712 2289 or email cneoneworldhotelcommy
Prices are in Ringgit Malaysia and inclusive of 10 service charge and 6 goods and services tax
ldquoTravellers today are looking for authentic and memorable experiences where travel is aspirational and luxury is defined by personal life and style preference at any given time in your liferdquo
JOSEPHINE LIMManaging Director of South East AsiaPreferred Hotels amp Resorts
at member hotels and already has more than 550 planners enrolled
Perceptions of service standards and event delivery also differ According to survey findings perceptions are pretty much split down the middle when it comes to concerns over an independent hotelrsquos brand standards in event delivery
While some believe the use of an independent hotel for an event may ldquonot be able to benefit from the established international image of hotelsrdquo others feel they offer a less mainstream and more intimate touch while not compromising on service standards Many will take to leisure-focused research through sources like TripAdvisor or rely on word-of-mouth to gauge standards of an independent hotelrsquos ability to host events Some however feel that the overall experience is dependent on the staff and service standards and do not take into account the hotel status
22-33 Luxury Issueindd 33 24515 1138 am
34 Luxperience ADindd 34 13515 841 pm
35 Pullman Bangkok King Power ADindd 35 19515 758 pm
36JUNE-JULY 2015
TalentAndMentor
There is no argument ndash talent is one of the most common and hottest buzz words in business events and hospitality While many companies experience what appears to be a talent crunch in Asia one professional who has spent years in talent assessment and human capital strategies suggests the ldquoright fitrdquo might be the bigger issue
Thomas Wai director for Asia Pacific at Talent Plus Inc says the challenge of identifying engaging and retaining talent differs for a region as large and diverse as Asia Pacific With his work bringing him to over 30 cities in China including the third and fourth tier cities Wai has met ldquogreat people who are driven honest and hardworkingrdquo and seen career fairs in Shanghai filled with tens of thousands of candidates expressing genuine interest Identifying talent is likely to be an issue here according to Wai and the question companies should be asking is if there is a structured and effective interview system in place to identify the right talent
For mature cities such as Singapore and Hong Kong talent retention is at play
ldquoUnfortunately many organisations do not pay sufficient attention in re-hiring their people They pay little focus in developing their potential They focus on peoplersquos weaknesses rather than setting them up for success As a result talented people leave the organisation and recruiters assume that they cannot find people to join themrdquo Wai says
ITrsquoS NOT ABOUT THE MONEYThere is a misconception that salary compensation and benefits are the most crucial investments in employment or talent retention While they used to be the key elements to attracting and retaining talent evolving socio-economic factors along with a thirst for information and constant change brought on by the Internet age have shifted mindsets of working professionals Wai calls monetary benefits ldquosatisfiersrdquo but not motivators
ldquoThe key motivators to truly engage and help us to getting and retaining our performers are recognition one-on-one time mentoring setting them up for success paying attention to them listening to their physical and emotional needs helping them to become significant and allowing them the freedom to be the very bestrdquo he says
We are well aware that a sustainable work force be it in the West or Asia Pacific starts from the top And it may be the hardest but most rewarding step Top leadership will first need to show commitment in building a talent-based culture and demonstrate that they care about their people
ldquoThen you need to understand the DNA of your top performers decode and understand what makes your successful people successful Use these DNAcharacteristicstraits to create an interview as part of your selection consideration when you are considering new candidates or promoting from withinrdquo Wai says
THE LUXURY OF TALENT
SCRAP THE IDEA OF A TALENT CRUNCH WE HAVE THE TALENT IN ASIA BUT DO WE KNOW HOW TO
GET THE RIGHT HIREWORDS KRISTIE THONG
36JUNE-JULY 2015
It is useful to evaluate his potential so as to help him with his blind spots while putting focus on his strengths
On top of constant and open communication Wai recommends ldquostay interviewsrdquo These interviews recognise the achievements of employees and identify subsequent steps for growth
ldquoThis way you would have a better chance of creating a sustainable work force for the future state of your organisationrdquo Wai adds
SUCCESS SHOWSA sustainable workforce translates to a successful business Wai cites the example of the Capella Hotel Group where its property in Singapore continues to enjoy one of the highest occupancy rates since its opening six years ago When the group took over the Ritz-Carlton property in Bali it enjoyed the ldquobest year ever after 17 years in businessrdquo Founder Horst Schulze was quoted in an interview saying itrsquos all about the right hire
ldquoWhat a customer wants is no defects timeliness and caring service How do I know my front office manager is taking great care of my guests I can ensure this by selecting the right talent Somebody that has it in themrdquo
The effect flows through every aspect of the business
ldquoYou could see the positive results from their high level of guest satisfaction guest retention employee satisfaction and ultimately financial rewards for the owner and investors as wellrdquo Wai says
36-37 Talent and Mentor Thomas Waiindd 36 24515 1140 am
37JUNE-JULY 2015
37
ldquo
ldquoThe key motivators to truly engage and help us to getting and retaining our performers are recognition one-on-one
time mentoring setting them up for success paying
attention to them listening to their physical and emotional
needs helping them to become significant and
allowing them the freedom to be the very best
THOMAS WAIDirector Asia Pacific
Talent Plus Inc
37JUNE-JULY 2015
szlig8QGHUVWDQGERWKWKHLUtalents and desires and their weaknesses and blind spots
szlig)RFXVRQWKHLUWDOHQWVDQGcreate platforms for them to exercise their strengths
szligHHSDQRSHQGRRUSROLFIRUyour teams to approach you with concerns suggestions and innovative ideas for growth
szligQGLYLGXDOODFNQRZOHGJHtheir hard work and achievements do it timely and sincerely
szlig5HPHPEHUWRWDNHWKHWLPHto understand why a team member would make the decision they made and why instead of rushing to judgement about a decision
KEEP THE MOTIVATION
36-37 Talent and Mentor Thomas Waiindd 37 24515 1140 am
38JUNE-JULY 2015
Knowledge
IT MAY SEEM OBVIOUS BUT THE STARTLING TRUTH REVEALS A GAP IN HOSPITALITY SALES TEAMS AND THEIR ABILITY TO FOLLOW UP
In this day and age of email SMS Twitter and Gchat personal contact is still the most important way to build relationships In a world of ever-increasing automation and impersonal service a hotel must distinguish itself from its competition Hospitality sales teams need to realise that product and price are very similar in todayrsquos market What will be the clientrsquos reason for awarding a piece of business The relationship with the customer and the loyalty built up over time Hospitality
38JUNE-JULY 2015
THE ART OF FOLLOWING UP
THE LUXURY OF KNOWLEDGE
WE OFFER INSIGHTS FROM TOP INDUSTRY PROFESSIONALS IN A SPECIAL
KNOWLEDGE SECTION GO DIGITAL WITH US BY ACCESSING FULL VERSIONS
OF THESE ARTICLES ONLINE
CHRISTINE GAMARRADirector of Operations Asia PacificLRA Worldwidechristinegamarralraworldwidecom
sales teams must be in the business of building relationships instead of taking orders
A prompt and personal follow-through with the client is the most effective technique to gain commitment Following up not only displays a sense of urgency for the business lead it gives the opportunity to advance the sales process towards a decision The timeliness of a follow-up is another factor that will communicate your reliability to the client A follow-up should not be later than 48 hours after the last communication with the client
An effective follow-upszligHVLQFHUHDQGFRQILGHQWszlig$VNRSHQHQGHGTXHVWLRQVWKDWLQYLWH
the client to elaborateszlig3UREHLQWRRXUFOLHQWOslashVUHVSRQVHVszlig2IIHUVRPHWKLQJRIYDOXHOtilde
for nothingszligHPRQVWUDWHWKDWRXXQGHUVWDQG
what the client is looking for
Read the full article online at bizeventsasiacomluxury-of-knowledge-follow-up
38-39 Luxury of Knowledge_KTindd 38 24515 1140 am
39JUNE-JULY 2015
WHAT SHOULD YOU LOOK OUT FOR BEFORE PENNING AN EVENT SPONSORSHIP AGREEMENT
Exclusivity ndash Most sponsorship agreements would provide some form of exclusivity This is to avoid competitors sponsoring the same event or to avoid association with a conflicting category Where category exclusivity is provided for its scope must be clearly defined Eg A soft drinks sponsor may agree to exclusivity for non-alcoholic drinks or insist on being the only beverage sponsor
Trademarks ndash The agreement should state the manner and form (colours font size proportion to surrounding text graphics etc) in which the sponsorrsquos trademark may be used Likewise the sponsor may wish to conduct its own advertising and the event organiser should also have control over the manner and form in which its trademarks and logos are used
Payment ndash Often involves a hybrid arrangement where a percentage of the fees is paid up front and the remaining being paid in accordance
WORDS EL KWANG
Duetto a technology and services company offering medium to large hotel groups and casinos a three-year old system that assists in implementing revenue strategy In an exclusive interview with Biz Events Asia Patrick Andres executive vice president Asia Pacific for Duetto explained that the program uses sophisticated algorithm to gather information from web shopping patterns competitor hotel pricing airline traffic special events and social ndash all to understand market behaviour The systems will ideally allow hotels to optimise price profitability by category It also provides hotels with visible real-time information to make necessary business decisions such as adjusting accommodation rates on their websites or in contract negotiations
It ultimately provides the opportunity for hotels to implement an ldquoopen pricingrdquo structure that will benefit the consumer in the name of rate parity yet allows hotels to sell at a more profitable rate Open pricing is an evolution from traditional revenue management Instead of closing out lower rate categories it allow hotels to shrink or increase price differentiation between the room categories This hopefully leads to more yieldable corporate rate tender agreements in Asia much like what the American market is experiencing Yielding corporate rate agreements allow hotels to market profitable rates during peak demand periods
Read the full article online at bizeventsasiacomluxury-of-knowledge-duetto
39JUNE-JULY 2015
JOIN THE PARTY
THE GAME CHANGER
with a performance-driven schedule Where productsservices are provided in lieu of sponsorship fees the manner of determining their value should be spelled out along with warranties as to their quality standard and merchantability also incorporated
Exit ndash Long-term agreements should have a termination clause allowing parties the opportunity to call it quits with and without cause anytime during the subsistence of the agreement Grounds for termination may include either party bringing the other into disrepute late payment of sponsorship fees and cancellation of the event
Read the full article online at bizeventsasiacomluxury-of-knowledge-sponsorship-agreements
VICKI HENGDirectorVicki Heng Law Corporationvickivickihengcom
ldquoDuettorsquos new strategies within their systems might allow hotels
to regain pricing power ldquo
PATRICK ANDRESExecutive Vice President Asia Pacific
Duetto
38-39 Luxury of Knowledge_KTindd 39 24515 1140 am
2 0 1 5m i c eMEETINGS INCENTIVES CONFERENCES EXHIBITIONS
10-11 September 2015Suntec Singapore convention amp exhibition centre
wwwmiceasiaexhibitioncom +852 3975 5710
miceaSia
100+ Exhibition booths
5000+ Visitors
500+ ConfErEnCE DElEgatEs
8 aCCrEDitED Workshops
2 frEE ConfErEnCEs
30+ prEsEntations
This prestigious Awards Evening will be judged by a panel of leading event organisers from throughout the Asia
3DFLAgraveFUHJLRQLQWRWDOWKHUHZLOOEHDZDUGVXSIRUJUDEVWRVROXWLRQSURYLGHUVYHQXHVDQGHYHQWRUJDQLVHUV7KLV
evening awards party will be after the exhibition on day one of the event and it will be a fantastic way to honour
the work of Asiarsquos Event Professionals and provide a great QHWZRUNLQJRSSRUWXQLW
This event brings together leading Event organisers Meeting Planners Corporate Buyers Venues Hotels Attractive Suppliers Event Technology Tourism Boards RYHUQPHQW0ampVSUHGRPLQDQWOIURPWKURXJKRXWWKH$VLD3DFLAgraveFUHJLRQ
For more information about MICE 2015 and Awards Ceremony please email miceoliverkinrosscoukFor exhibition ticket registration please visit wwwetouchescommiceasia2015
40 Mice Asia Pacific ADindd 40 16515 653 pm
amp210DJDGB)$SGI$0
41 Sentosa Golf Clubindd 41 14515 838 pm
42JUNE-JULY 2015
WWHY SINGAPORE CONTINUES TO STACK UP
AS A PLACE FOR BUSINESS AND MEMORABLE
EXPERIENCES
SINGAPOREDelveInt
o
WORDS EL KWANG | KRISTIE THONG | GINA SIN
42JUNE-JULY 2015
42-44 Delve Into Singaporeindd 42 24515 1142 am
43JUNE-JULY 2015
e worked really hard to ensure that our attendees
feel like they are getting a luxury experience
where wersquove thought of and arranged everything
You really have to think of everythingW ldquo
HIGH-ACHIEVING QUALIFIERS OF US-BASED HEALTHCARE MARKETING CONGLOMERATE
FOREVER LIVING PRODUCTS WERE TREATED TO A TIME OF THEIR LIVES IN SINGAPORE
WORDS KRISTIE THONG
Soundproofed walls of the Sands Ballroom of Sands Expo amp Convention Centre Marina Bay Sands in Singapore could barely contain the pulsating excitement of the crowd Upbeat triumphant contemporary music and exuberant cheers could be faintly heard from the floor right below it Walking into the ballroom as an observer was an experience in itself illuminating hues of pink blue and purple danced along to the beat of the music in sync with cheers and dancing amid the crowd the dazzling lights fell against the unique clusters of crystal-like structures high on the ceiling resembling thousands of balloons just about to fall
This amazing sight was Forever Living Products Global Rally held in Singapore on April 19-27 2015 Forever Living
THE LUXURY OF HEALTH
Products a multi-level marketing company that sells aloe vera-based drinks and bee-derived cosmetics nutritional supplements and personal care products hosts an annual Global Rally to celebrate the success of its representatives also known as Forever Business Owners (FBOs) and award them hard-earned Chairmanrsquos Bonus cheques It is a time where the company shares new directions launch new products and provide training and inspiration
ldquoOur business model works in such a way that in order for our FBOs to be successful they must first help others reach their goals This ensures an environment of passion and compassion where people can aspire to be what they want to be and are given
the tools to change their lives for the betterrdquo says Ashley Hower director of marketing at Forever Living Products
ldquoBy having leaders and qualifiers hearing and sharing their stories and tips for success they are inspired to set goals and reach for their dreams The entire event is very celebratory and empowering ndash it feels like a big family reunionrdquo she adds
Each Global Rally sees over 7000 FBOs coming from 106 countries and runs on an extensive itinerary comprising training sessions lots of entertainment and unique experiences Having previously hosted the rally in Hawaii and London and heading to Johannesburg in 2016 2015 was the year for Singapore and for Asia
ldquoWe are always looking for new and exciting destinations to take our FBOs We want to make our Global Rally lsquoan experience like no otherrsquo and know that it begins with the destination selectionrdquo
While the country naturally holds up as an attractive tourist destination Hower shares that Singapore was also chosen in part due to its history that parallels Forever Livingrsquos brand values Drawing similarities to Singaporersquos founding father Lee Kuan Yew and his passion to create a safe and prosperous society for its citizens Forever Living Productsrsquo CEO Rex Maughan thrives on a similar belief of helping people from all over the world look better feel better and achieve their dreams
ldquo
42-44 Delve Into Singaporeindd 43 24515 1142 am
44JUNE-JULY 2015
Putting an incentive program of such scale is no easy feat Forever Living worked closely with Pacific World to ensure seamless logistics for travel meal planning and activities
ldquoWe worked really hard to ensure that our attendees feel like they are getting a luxury experience where wersquove thought of and arranged everything You really have to think of everything ndash how the attendees will feel when they arrive at the airport what their first impression of the hotel is the convenience of getting around what activities they enjoyrdquo Hower says
Some of Singaporersquos local culture and experiences were brought into the program this year Qualifiers were brought to Sentosa Island for a fun-filled day culminating in a beach party feast and entertainment Top
qualifiers were treated to a special dinner at Gardens by the Bay followed by drinks and desserts at Ku De Ta ndash arguably Singaporersquos hottest night spot on top of Marina Bay Sands Throughout the program there was cultural entertainment infusing Chinese and Indian influences and many opportunities for FBOs to try the local cuisine
ldquoSingapore was a fantastic incentive travel destination The melding of the cultural history with the modern Marina Bay Sands gave our Forever Business Owners a luxury destination and a cultural experience they couldnrsquot have found anywhere else Singapore was clean safe and easy to get around Our Forever Business Owners enjoyed visiting Sentosa sampling local cuisine and exploring everything Singapore had to offerldquo Hower says
ingapore was a fantastic incentive travel destination The melding of the cultural history with the modern Marina Bay Sands gave our Forever Business Owners a luxury destination and a cultural experience they couldnrsquot have found anywhere else Singapore was clean safe and easy to get around Our Forever Business Owners enjoyed visiting Sentosa sampling local cuisine and exploring everything Singapore had to offer
ldquoldquoS
Team Japan Endless entertainment
ASHLEY HOWERDirector of MarketingForever Living Products
42-44 Delve Into Singaporeindd 44 24515 1143 am
KLCC_10YAC_micenetAsia_ad01_0615ai 1 4315 848 AM
45 KLCC ADindd 45 13515 839 pm
46JUNE-JULY 2015
30 MINUTES WITH ALOYSIUS ARLANDO CEO OF SINGEX HOLDINGS PTE LTD GAVE BIZ EVENTS ASIA A LOOK INTO HIS VISION OF A SUSTAINABLE CONFEX BUSINESS MODELWORDS EL KWANG
With a vision to be the leader in the APAC business events industry Aloysius Arlando has no intention to rest on his laurels Since his appointment SingEx has invested a few million dollars in doubling staff strength and conducting robust research in curating events like the Internet of Things Asia which saw more than financial gains for the organisation and its customers The motivation to establish a more sustainable business model and the appreciation of the event subject matter saw the implementation of a two-prong approach in venue management and creating new industry-relevant business events that do not conflict with existing ones
ldquoWhether it is the eventrsquos return on investment or objective companies are looking for good return and value derived from matching buyers and
CREATIVITY TAKES BUSINESS CENTRE STAGE
DelveInto
THE GROWTH OF INTERNET OF THINGS (IOT) ASIAIOT ASIArsquoS GROWTH IN 2015NUMBERS FROM IOT ASIArsquoS INAUGURAL EDITION IN 2014
44 sponsors and exhibitors representing 13 countries10 increase 2100 trade visitors and conference delegates 288 growth
41sponsors and exhibitors representing
11 countries
A total of
1630trade visitors and conference delegates
58 speakers representing 15
countries presented at the conference
85 speakers from 16 countries presented at the
conference (almost double the of speakers)
4648 Delve Into Singapore SingExindd 46 24515 1143 am
When you choose the Fairmont Singapore and Swissocirctel The Stamford you gain access to more than 70000 square feet of state-of-the-art and multi-functional conference and meeting space at the Raffles City Convention Centre Strategically located at the heart of Singaporersquos business district just 20 minutes away from the airport enjoy unparalleled convenience and accessibility Our team of outstanding conference concierges offers support every step of the way and helps ensure that your meeting or event is a rousing success each time
For reservations please call +65 6431 5534 email salessingaporefairmontcom or visit wwwfairmontcomsingapore
THE CHOICE FOR MEETINGS
47 Fairmont Singapore ADindd 47 13515 825 pm
48JUNE-JULY 2015
sellers as a business solutionrdquo said Arlando
The process of creating events ndash whether it is based on a national agenda like Singaporersquos wish towards hosting more healthcare events or opportunities identified through research on key industries to drive tomorrowrsquos growth ndash could take six to nine months
Arlando explained that each curated event should have a lifespan of five to 15 years It must meet the evolving needs of the industry and marketplace while flexible enough to allow the event agenda to morph with the changes in technology or other trends One perfect example is the way traditional exhibitions have morphed into CONFEX (conference-exhibition) multi-faceted platforms to drive engagement through meaningful content shared at conference sessions and business connections and exchanges on the exhibition floor
hether it is the eventrsquos return on investment or objective companies are looking for good return and
value derived from matching buyers and sellers as a business solutionrdquo
ldquoldquo
ALOYSIUS ARLANDOCEOSingEx Holdings Pte Ltd
W Throughout the interview the humble and pensive leader used the collective ldquowerdquo more often than ldquoIrdquo in his sentences When it comes to leadership and talent discussions Arlando expressed his passion for meeting people from all walks of life He ensures his team is a good mix of background and professional attributes His team is important to him
ldquoWe respect our teamrsquos personal moments of needs whether it is new working mothers or one who becomes a carer for the family As human beings if we can take care of our family needs we have won half a battle (in life)rdquo
Arlando keeps his team engaged through no-strings-attached coaching and transparent communication With a big smile and coy laughter Arlando defined the importance of transparency by saying that he graciously obliged when his team asked him to smile more frequently
EVENTS CREATED BY SINGEX
$$$ CONVERSION
KEY INDICATORS OF SUCCESSszlig Client feedback on successful connectionsszlig No of deals and business converted
szlig WasteMET Asia 2012 amp 2014szlig Last Mile Fulfilment Asia March 2015szlig RehabTech Asia March 2015szlig Internet of Things Asia 2014 amp April 2015szlig Radiology Asia May 2015szlig WasteMet China July 2015szlig Green UrbanscapeAsia 2013 amp November 2015
szlig RSA Conference Asia Pacific amp Japan 2013 2014 amp July 2015
szlig International Conference on Sustainable Development 2013
szlig ASEAN Business and Investment Summit 2014
NEW-TO-MARKET EVENTS
MANAGED EVENTS
617 BUSINESS CONNECTIONS made at the inaugural Last Mile
Fulfilment Asia 2015 in March 2015
403 SUCCESSFUL MEETINGS conducted at the exhibition floor
S$122 million worth of deals generated from inaugural Greenurbanscape Asia 2013
4648 Delve Into Singapore SingExindd 48 24515 1143 am
49JUNE-JULY 2015
Quay Room
CITY ESCAPEA RECENT STAYCATION AT
PARK REGIS SINGAPORE SHOWS THE POSSIBILITY OF GIVING YOURSELF OR YOUR MOST DESERVING
EMPLOYEES A BREAK EVEN IN THE MOST BUSTLING
PLACES IN A CITYWORDS GINA SIN
Just a stonersquos throw from one of the most vibrant entertainment scenes along a historical riverside known as Clarke Quay the 202-room Park Regis Singapore would do well for business retreats
Surrounded by lush greenery Park Regis Singapore was first opened in 2010 and has recently completed a SGD3 million (USD22 million) facelift that saw the reception move from the ground floor to the third a new all-day dining FampB venue upgrades on bed items and a complete makeover of the lobby meeting room and rooftop bar
Stretch the lethargy away in the morning with a poolside yoga class where a refreshing waterfall cascades into the 25-metre-deep pool Then
refuel with a power-packed breakfast at Twenty3 Drink amp Dine with the wide variety from its buffet selection
Clarke Quay may be popular for its nightlife but there are also lots to explore such as the numerous hipster cafeacutes bars and restaurants within the vicinity Hotel guests get 10 percent off their bills of participating food and beverage outlets by presenting their room cards
Visit the Asian Civilisations Museum located close by or attempt the adrenalin-pumping G-Max Reverse Bungy along the riverside Choose to
Singapore River Cruise
dine in one of the restaurants or head back to the hotelrsquos Royal Pavilion for their signature Cantonese dishes such as the Royal Smoked Duck and the Wok-fried Mashed Fish Noodle with Lobster
Sign up for one of Park Regisrsquo cocktail classes as a team-building activity for up to 10 guests by June 2015 or conclude meetings with a sunset cruise disembarking from the quayside Watch as the sun sets and the neon lights of Boat Quay and Clarke come to life Spot landmarks and bridges such as the Raffles landing site the Merlion and the Cavenagh and Coleman bridges End the day with more cocktails at Revive the hotelrsquos rooftop bar that is not opened to public until the fourth quarter of 2015 It can be hired for intimate cocktail events of up to 50 guests with outsourced furniture
An incentive package featuring some of the activities mentioned above is available for corporate group bookings until the end of the year
49 Delve Into Singapore Park Regisindd 49 24515 1144 am
Hongkong
26 - 27 August | Grand Hyatt Hong Kong
50 ACTE ADindd 50 13515 823 pm
CMY
51 Pacific Worldc ADindd 51 13515 752 pm
Twice the percentage of Buyers than in 2013 expect to conduct business valued at over
1million
The 23rd ITampCMA and 18th CTW Asia-Pacific
29 Sep ndash 1 Oct 2015Bangkok Convention Centre at CentralWorld
Bangkok Thailand
Incorporating Luxury Travel
Exhibitors amp Sponsors Corporate Travel ManagersConference DelegatesMedia | Corporate Travel
Exhibitors | MICE amp Luxury TravelBuyers | MICE amp Luxury Travel | Association Professionals amp ExecutivesMedia | MICE amp Luxury Travel
wwwcorporatetravelworldcomapacwwwitcmacom
Look At What We Achieved In 2014
Over 2500 MICE and Corporate Travel professionals including association executives and luxury travel buyers from 55 international territories
84 of Exhibitors expect to receive orders within a year
40 of Buyers confirmed procurement on-site with Exhibitors
Host CountryOrganised By Supported By
gtURXP[ltTSXP
4]S^abX]VP]SBd__^acX]V0bb^RXPcX^]b
Industry PartnergtURXP[0Xa[X]T gtURXP[ET]dT lt^Q[XT0__Pac]Ta
ltTSXP0U[XPcTb
Very impressed with the overall organisation quality of buyers and
remarkable welcome reception euromic Belgium
Exhibitor | Christophe Verstraete Executive Director
Great avenue to obtain research information from diverse regions and
destinations Association of the Polish Media Poland
Media | Robert Pawelek Journalist
I got to renew or discuss contracts and build new relations Panorama-Medica Group Co Ltd Thailand Buyer | Katherina E Lempert-Dober Chairwoman
The discussion session was a good sharing session for all my peers Gemalto Singapore Corporate Travel Manager | Jean Bey Senior Buyer - Asia
52 ITampCMA BKK ADindd 52 13515 806 pm
53JUNE-JULY 2015
THERErsquoS NOTHING LIKEAUSTRALIA
Produced by Business amp Tourism Publishing Asia Pte Ltd and Business Events Australia wwwbusinesseventsaustraliacom wwwbizeventsasiacom
53-68 Australia Supplementindd 53 24515 400 pm
54JUNE-JULY 2015
UNLOCKINGAUSTRALIArsquoSNEWEST TREASURE
The Adelaide Convention Centre welcomes the world to its new state-of-the-art facilities designed with the event plannersrsquo future requirements in mind It is surrounded by premier entertainment sporting and medical precincts and set on the cityrsquos revitalised waterfront district
Find out more about our brand new building at adelaidecccomau
53-68 Australia Supplementindd 54 24515 1145 am
55JUNE-JULY 2015
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56JUNE-JULY 2015
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57JUNE-JULY 2015
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58JUNE-JULY 2015
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59JUNE-JULY 2015
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60JUNE-JULY 2015
Discover a zoowithout fences
THERErsquoS NOTHING LIKE AUSTRALIA FOR YOUR NEXT BUSINESS EVENTPLAN NOW VISIT AUSTRALIACOMBUSINESSEVENTS
TAU0105_297x420_Zoo_V1indd 1 11052015 520 pm
53-68 Australia Supplementindd 60 24515 1145 am
61JUNE-JULY 2015
Discover a zoowithout fences
THERErsquoS NOTHING LIKE AUSTRALIA FOR YOUR NEXT BUSINESS EVENTPLAN NOW VISIT AUSTRALIACOMBUSINESSEVENTS
TAU0105_297x420_Zoo_V1indd 1 11052015 520 pm
53-68 Australia Supplementindd 61 24515 1146 am
62JUNE-JULY 2015
53-68 Australia Supplementindd 62 24515 404 pm
63JUNE-JULY 2015
AD
EXPERIENCE WORLD CLASS OPENING DECEMBER 2016
Artist impressions courtesy of Hassell + Populous and Darling Harbour Live
Introducing a new world class convention exhibition and
entertainment destination on Sydneyrsquos sparkling harbour
With an integrated design and best practice facilities you will
be within walking distance of Australiarsquos largest business district
financial centre and hub of thought leadership and innovation
ICCSYDNEYCOMSALESICCSYDNEYCOM +612 8297 7600
MANAGED BY AEG OGDEN
THEATRE EXHIBITION CONVENTION
53-68 Australia Supplementindd 63 24515 1146 am
64JUNE-JULY 2015
53-68 Australia Supplementindd 64 24515 404 pm
65JUNE-JULY 2015
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67JUNE-JULY 2015
E X P E R I E N C E U N F O R G E T T A B L E E V E N T S
S Y D N E Y rsquo S M O S T U N I Q U E V E N U E
A U S T R A L I A NT E C H N O L O G Y P A R K
CONFERENCES I EXHIBIT IONS I CORPORATE MEET INGS
TRAINING I FASHION I PRODUCT LAUNCHES
AND MUCH MORE
salesatpcomauPh +61 2 9209 4220wwwatpcomau2 Locomotive StreetEveleigh 2015
53-68 Australia Supplementindd 67 24515 405 pm
68JUNE-JULY 2015
AD
Contentindd 5 261114 1051 am53-68 Australia Supplementindd 68 24515 1146 am
69JUNE-JULY 2015
Engage
From April 30 to May 10 a total of 235 million visitors ndash including 153000 international attendees ndash took part in 200 events conducted throughout host venue Coex from culture exhibitions and conventions to promotions performances and even a beer festival all of which served as an effective marketing platform for the clusterrsquos stakeholders
Among the major events Asiamania a multi-nation business and cultural trade show running from April 30 to May 3 included promotional booths from Korea Japan China and Russia each exhibiting various cultural assets from across the region Contributing to the local MICE presence was the Seoul Tourism Organization whose promotional stand was modeled after
C-FESTIVAL IN SEOUL DRAWS
GLOBAL AUDIENCETHE INAUGURAL
ldquoC-FESTIVALrdquo PROMOTED THE
CAPABILITIES OF A NEWLY-FORMED
GANGNAM-BASED ldquoMICE CLUSTERrdquo
OF EVENT VENUES SHOPPING AND
ENTERTAINMENT PROVIDERS
Seoulrsquos ancient city walls while the Korea Tourism Organization stand introduced visitors to other national destinations Other key events included a ldquoCulture Techrdquo fair and a ldquoCreative Urdquo exhibition zone The festival was organised by the World Trade Center Seoul MICE Cluster Committee
Created to increase competitiveness and allow for joint marketing strategies among members the MICE Cluster initiative unites 13 major companies involved in the business events community including and surrounding Coex which along with the nearby Korea World Trade Center was recently designated a ldquoSpecial MICE Tourist Zonerdquo by local government agencies Members also include business hotels department stores entertainment complexes PCOs and more such as Korean entertainment agency SM Entertainment which appointed K-pop stars EXO as official C-Festival ambassadors
In addition to the festivalrsquos promotional benefits for its members the ROI across 11 days also demonstrated the effectiveness of the event The Coex Seven Luck Casino a foreigners-only
venue for example saw a 401 percent increase in custom compared with the same period in 2014 while the five-star Grand InterContinental Seoul Parnas ndash also part of the complex ndash saw a 209 percent increase in room occupancy over the same comparative duration
ldquoThrough our first C-Festival we were able to see both new growth and the take-off of the MICE industry which is still a new industry for Seoulrdquo said Coex president and CEO Byun Bokyung He went on to affirm his commitment to ldquocontinue building and showcasing diverse content in order for the Korea World Trade Center to become the centre of the MICE industryrdquo
Stephen Kwak an assistant manager at the Seoul Tourism Organization agreed with the growth potential of the C-Festival in the coming years saying ldquoIt helped Seoul by emphasising various tourist attractions that MICE delegates would enjoy visiting during their stayrdquo With the weekend proving the most popular for Asiamania Kwak said that feedback for the Seoul booth was positive with visitors remarking that it ldquowell-represented the cityrsquos diverse offeringsrdquo
Love Heart Project
WORDS BEN JORDAN
69 Engage Coexindd 69 24515 1149 am
70JUNE-JULY 2015
Engage
With many UNESCO-heritage listed sites and venues in the world to choose from one group chose the much revered West Lake in Hangzhou as the centrepiece for an event Some 90 guests from Canadarsquos York House School travelled to the picturesque destination for a cultural trip planned around a golf tournament
The guests arrived at Hangzhou Sofitel Westlake Hotel on the first day What awaited them was a lavish welcome cocktail and gala dinner set up at the Sky Garden with views of West Lake as its background
The next day was where the program truly began Guests were divided into two groups ndash the Golf group and Parents-Child group ndash according to what guests preferred The group for golf headed for a friendly tournament at Fuchun Resort Golf Club while the other enjoyed a spa session and a tea tasting ceremony The children spent time at Zoo Coffee a creative club located in a shopping mall where its unique set-up resembled a quiet forest wonderland with a myriad of wild animals
Guests then went for a boat ride over West Lake and watched a large landscape live performance created by three renowned directors ndash Zhang
WEST LAKE STORY
A TRIP PLANNED AROUND HANGZHOUrsquoS REVERED WEST LAKE TELLS OF THE DESTINATIONrsquoS RICH
CULTURE AND SCENIC STORIES
Yi Mou Wang Chao Ge and Fan Yue Guests visited the largest isle in West Lake which is called ldquoThree Pools Mirroring the Moonrdquo and covers an area of 6000 square metres The shadow of the isle the elegant garden and the scenic beauty combined makes the isle one of the top 10 West Lake attractions particularly popular during the Mid-Autumn Festival
The group also visited the ancient He Fang Street which has a profound history Consisting of the historical commercial civil and architectural culture of Hangzhou it is the best place
to get acquainted with the destination Groups also enjoyed the ldquoSong Cheng Eternal Loverdquo drama which is known as one of the more acclaimed shows in the world The performance describes the hardship of Liang Zhu ancients the magnificence of Song Palace the fierce battle of Yue Gu Jun the song of Liang Shan Bo and Zhu Ying Tai and the song of the white snake and Xu Xian These stories are told through a spectacular display of sound light and stage effects
70JUNE-JULY 2015
Sofitel Hangzhou Westlake Hotel
Golf tournament
70 Engage Hangzhouindd 70 24515 1149 am
71JUNE-JULY 2015
Engage
Aprilrsquos Wine Down Wednesday organised by ACI HR Solutions and Biz Events Asia gave guests the privilege of a first look at the new Club Lounge at Hotel
Jen Tanglin Singapore (formerly known as Traderrsquos Hotel at Cuscaden Road) Over 90 professionals from
the MICE travel tourism and hospitality sectors networked over drinks and a buffet spread with an
impressive display of sweet treats Guests also had the chance to look at guest rooms on the newly revamped
Club Floor The event was sponsored by Hotel Jen Tanglin Singapore and duetto
HAPPY SNAPS
FROM WINE DOWN
WEDNESDAY
71 Engage Hotel Jen WDWindd 71 24515 1149 am
72JUNE-JULY 2015
ćľŅǴŭƀ뼷āĶɽĄŗۍĉדĀϝĀŞ뼵ϾĀЌѠͱກĀěɁǟħކՠĀǚ뼶ĔȏϝĀŞ뼵ЌѠŠěɁǨͳȩĀĄqಌϾr뼷খأćӃɯӍЌѠ˖Ӫˡġ뼷ĉĶǨɶᅆŠڥĀďĄಌϾĀǃɩ뼷ƦϿĠě֏˺ॎӃɯģĝćĞƶѲʑħϢеǙҜಌϾɆԥ뼶ȁˤ뼷ĔĂʿāĶјǭŗqಌϾrǟħ٧Āǂʚ뼶
ľŅǴċʃ뼷āĶćĂȏοȢКɁʸˋˡʭĀʗˡĉՂNjȒŠğʑ뼷ɝŴĶƧħqಌϾrĪǭػ쨵ĖqಌϾrĴ뼷ƣźŴĶԒĞĖƇĬ쨵뼶ӗęĠĀĉĀƫĄ쨰qಌϾrźŴĶԒĞĖŕķ౯ĀЌѠŠԚċЌѠȞײ뼶ȆƻɝӍqۈिrǟħĂċŞҠƣźŴĶԒĞĖƇĬĴ뼷āĶǨīĖĀĄ쨰NJ뼵Ġʻ뼵Ljǥ뼵ݶиĀʇҌŠȱਢɁ뼶
ឧࡢ뼷ભȘʆĉˍĂĀۈिȢćᎴŐ뼷Ʀďě֏ˡĎĸ뼷ۈिŞҠஅƧĂԿԵĈवƺĀęኧ뼷ڇۃŎƼЍĀԄӪӃɯĉՂǡϰ뼶āĶȠƱ뼷ĔĂԿęĀ
ኧďĄࡒĀNJ뼶ȁˤ뼷āĶјǭŗလिNJۈǟħĔĂʿĀǚǦ뼷ŗĸdžفĀƄਬƺ뼶လف˧ǘdž뼷χƎǢĈԣŭĀ뼷ĄġŚŕƳĀهƞ뼷ԵĈqġŚσفƥيrĀݔ؆뼶அƧƜƚॸćॸĂɁƜƚĂƟ뼷фĘĀလفӲ˴ƄΡȸĠɹ뼵śĠɹ૨뼷ĝđħфĪҍ۵ӲĂśȥſƄᐻĀσ뼶ƄΡۈिŞҠƧƍͳ뼷ƄΡȺໆѲĈĠĬϵɘ뼷ۈि˧ăěģăˆϚȺNJĀ뼶
ćĔċˊʃ၅٧ƀ뼷źāĶĎĂŐΥҨqಌϾrĔċӛʚ뼷ĞĂĞǨͳȩĀĖЪĄƇĬ쨵Ⱥǰ뼷ಌϾ˄ăĂǭđᔐ쨱ಌϾģăĂǭ୨ăĻӍ뼶ŮđāĶҕċԳʇĞĂĞ뼷ȺǰāĶƲĐĝŀƜćಌϾƥġ쨰NJ뼵Ĵǎ뼵Ծ뼵ϔϙŠ뼷ĔĂȏŢāĎĸďĄಌϾ뼶ůķƜćȆĪ뼷ƓěŀƜġĀŇƂ뼷ŕȶđĀĄģđΓīΰĢŹ뼶ڒ
Ƿ୯փఔŨ쨗
ಌϾħˀ좄
ŭʃʃ
ǚтƂύĘʄӃɯٲ뼶ɑջ୯ѮąƬϢеϨȉʇĀ
ȶđȡ뼶
$KXGPVUۈि뼷KDVOſŚĂĀۈिϱǭɆ
$KXGPVUۈिĄŗĪƯĀě˴ӍϱǭЋƶɆ
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ɽৠ٧elbizeventsasiacom
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ৠ٧kristiebizeventsasiacom
72JUNE-JULY 2015
72 Chinese Editorial Lettersindd 72 24515 1150 am
73JUNE-JULY 2015
73MAY 2015
ƼЍ˗ՅЌѠ˥ʿಌϾЌѠˡϘċȞײʗ२ĉƯ뼷ħಌϾЌѠǭąƼĤĀԶѤ뼷ģǞơըdž˽ȞײŢƍͳಌϾӃDŽĀăגɸɾ뼶˗ՅЌѠ२ĉƯȜƍͳѲʹȉಌϾժΆʪʸćĂŐ뼷ƯʭѲʹҺʓа뼷ɡӴĀԜӍࠒΙĀ˝ՊƑħϭދ뼶ȮύNjęϙѲʹ+CEQDWEEKѲʹ˄ύʕᘶƋʕǟĀĻːࢬѱΙǝ뼷ĖƋʕďĀՒŞጣ뼷ǞĖƬԐԵ뼷ఁบጣ뼷৯χƯغĉ˴˖뼷ƲĂċժΆĝɩĖߙϜߝ뼶
ć˗ՅЌѠ२ĉƯĘ뼷ȜĈʈʞɩľߙϜাۋĀƯغĉ˴ΏDŽ˖Ӫ뼷ȺġಗĂǩDŽ؈ǂೀ뼵Ăǩೀ뼵Ăǩ˗Յਓĉ˴뼷ŗӍĂǩƼЍਓϢ˖Ӫǀȗ뼷ŴĶȜࡄħਓϢĘԭċȡĀ˖Ӫ뼶źƲʞऒĀਓϢʠߔಌϾӃDŽĀχ₈Ƭʇ뼶
ĤȀะɸľʞĎĢſŚʘ뼵96뼵չՍȓѣ뼵ՍၽݭDŽ뼵ଔӘݭDŽŠײĀӅśଋąύݔƬЌѠמćĤȀะऄЌѠঢ়ډЌťࢨƬЌѠݔDŽĀмȞॏě뼶ćॏěĘ뼷ڏˡߊͳȩˋśଋਓॏ˽מćƼЍĀŕĤмˡ뼶5ampŚܕߝĈՃȓѣ쨞ĤȀะ쨟ɽઠKUCڱӍěجƖҠӍūǕ쨣Ӄɯ뼵ƱůۈGGJCPԶФ뼷ˤơƜƚħęŝՇҜąĂċĻŗःˤιȸ뼵จęĉȱͶŠąݔƬЌѠŕĤƚяĀĂċݘČƯě뼶
73JUNE-JULY 2015
ɾϒǛТঢ়ЌѠמġŕęĀΪӃࢰȞײǛĎӽȜɘɾϒ⏜ࠑ뼶٩ʹćŭũˡ뼷⏜ࠑǛĎӽʇҌȜшĈǎϢӭ뼷˄ѲĈǚϗᤂːƶМĀěڱӍƜƚɁŞ뼷ಗƪċၰěढ़Šċěڱढ़뼶ˤơş֏ϝĄҬŅŭǛТঢ়ЌѠמȉ1TKGPVCN5GC8KNNCUCPFQVGNQORCP[VFڑ፴ৗڱćǘ⏜ࠑũѲ˟ȷǛĎӽЌѠŗĎĀԨĂċϝ뼶
क़Ś쨞OCTCӘЌѠӍʇҌ҈ثQVGNU4GUQTVU쨟ǘඳୌसӘራҠũѲĀ҈ثӘЌѠ쨞OCTC$CPIMQM쨟ć˥ūڏDŽąοȢКĀũˡ౯К뼶҈ثӘЌѠѲĈǎϢӭ뼵Ăċঢ়ډƄ˪േ౸뼵ĂŝʞǘljڝĀЌť뼵ĂċĐɒذƬʇħМƬĀƄჾКၰěढ़뼷ŗӍƪċĠβĨढ़뼶ĠβĨढ़ĀʋύරඌغŪ뼷ĻźӖĀĢƔʾϞɌʭ뼶ب
73 Chinese Sound Bitesindd 73 24515 430 pm
74JUNE-JULY 2015
ŊĈĉĻŗΞĘʄĄĂǝƄՃĻĨ뼵ĠĠӴĀŚęĝ뼶ȺۍĉדĀटĐę뼵ᇱЉĀΝբŠƍͳĀ϶ᇫሊş֏ĀŀƚໆѲȢĄġŚǀ뼶ȮϾĀʁĤҠ뼵ăߟĀĤĐŞઝǒҠĖōǩĀʋභ뼷ĘʄƄĴƄăćᄏƜƺŠŀƯ뼶
ĘʄĨŪħġŚě֏ˡĀȶ뼷פą؈ŠӃɯٲŢ˺ॎӃɯˡӪĀڇŠ؈ॸဩ뼷ԨĂĈϙʲɫĄˬιʘĀşТ뼷ȺˢϞవȘʆęΝ뼶ăΡǷȮċŚŝǝΝśşǡϰĘʄ뼷ĝĨڨǷŗŕŨĀĴǎĖТ뼶ĘʄӃɯٲŚӃɯਇɘǥːϵŀȩФ뼷ύǘĈŎԭħϔϙĀιʘ뼷ĘʄƲŭĝڇۃąƞęՏŚěڱӍ֏זĖĔƀڏDŽ뼷Ȇġďಗą(QTOWNCวݭġŚę˺ظ뼵ցЍ҈뼷ŗӍɩᕹϝĀĘʄŚĴظঌєŠĘʄŚǗΆ뼶
ϝĀŞϯȗȓѣӍƜƚॸȓѣXGPVU6TCXGNUKCƼЍჼƂɽǀȗCZCPVCUWYCPćă΅ǡŗ+ɮŝĀǻśଋąćĘʄڏDŽĀŚě˺Ӄɯűזě쨞+6JKPC쨟뼶Ŵćˈɩ$KXGPVUۈिਲ਼ɝĴȩФ뼷ĘʄćĔŭƀşŀąňęĀȻ뼷ƦؼĝĄŎᇫሊĀƶˋş֏뼶
qŢǘěغڱĎĸ뼷ĘʄĻĸԵĂНĈϙʲɫ뼷ƦؼąƄՃĻĨ뼶פąЌѠƥʋ뼷ĘʄŃĈňĠăǜՏĀɁŞŗӍԵĈȆŞɡĀբžŴĶ˝Պ뼶r
ěڱɁŞҤćĘʄĘʄшĈϿĠęՏě֏Ɂࢰ뼶ĘʄĤŚűז֏ƺĀŚڇۃġķďĄȺġĂċŕԵזӍƜƚɁࢰ뼷ƦؼģĄĠŭĎŚޱǫʕˡѩŞ뼶ĘʄȘűě֏ġķģĄڏěĀז֏ԨĂċډĀŚě֏ɁŞ뼷ƑĄڏѩĂȸ֏ěƂĀχџ˝Պ뼶ԨĂċџলĀɁŞĄĘʄŚěڱġķ뼶ĔċŗڏѩęՏŚěڱ뼵ԄӪΡƦʄʭʋĀěڱġķŞހŝݖઽͲġķ뼷ʁƶdž
Ęʄě֏ˡLjϋ˓ஸ
Ǘ˸뼷ȉʋභоŚӚ౨եȠʫ뼷ιʘѲƶϔŨຂ뼷ŞȗʞīĐћয뼶ěڱġķшĈĂċǚϗːƶМ뼷ĻગĉĀƄჾՏၰěढ़ŠċęŇăDž뼵ɧϜᰋࡊĀĠβĨěڱढ़뼷ߴĈŕϵɘĀƬڐͶՕӍǜཥѲ뼶ˤʋ뼷ěڱġķʭģѲɪĀʁƶեęЌѠ뼷шĈǎբҍϾϢӭ뼷ѲӍěڱԜӝ˖ӪमƼ뼷ĻӖՏĀěڱŠƜƚ뼶qrƼЍΡ뼵2ʠĉěӍͶԉěڱ뼵ljۈिş֏ݭDŽŭěŗӍġŚŭĘʄȘűěũDZȐၰĝćĔƀڏDŽ뼷˄ɩĖƶ뼶
ĘʄŕĤɁࢰ숯숯Śŝě֏ġķ쩑ӅNJǩ؆ħ0CVKQPCNZJKDKVKQPCPF
QPXGPVKQPGPVGT쨞5JCPIJCK쨟뼷Һ؆q0쨞5JCPIJCK쨟r쩓Āśƍ뼷ȜźϿĠۈƖŞҠĀതڌŢƋᓮƔ˫ɡ뼶Śŝě֏ġķύŚŝԄӪˌŠĘʄ؈ʸǟդӚ뼷ɽӚ౨ǚϗħоːƶМ뼷؆Șʆƥŕ뼶ě֏ġķшĈоːƶМĀبʭ֏ɁŠоːƶМĀبʋ֏Ɂ뼶بʭ֏ɁಗċęՏ֏ढ़Šċ٣ܪևŇĀ֏ढ़뼶ƲĂċęՏ֏ढ़ĀǚϗħːƶМ뼷ևŇĀ֏ढ़קːƶМ뼷խǫߴĻˢТ֏ढ़뼶ˤʋ뼷Śŝě֏ġķģѲĈċęŇăDžĀěڱढ़뼷ĻગĂχƁԮĉăDž뼶ǟħϝǡȘʆĘǚϗŕę뼵njːŕƬĀě֏ෞʸɆϝ뼷Śŝě֏ġķנמˀ뼵ઝǒ뼵Ԑߺ뼵ǘĂɆ뼷ŃѲĈѩȓ뼵Ԅˡġķ뼵ɪЌѠDžѲ뼶
Ĉqʁƶแrƥ؆ĀĘʄŗȺযĀęڇۃĀӃɯѺ۷ࡒNJЪጠŗӍՏĀŚě֏ƜƚǡĎڏѩ뼶
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NJ졿ఫ
74-75 Chinese Cover Storyindd 74 24515 1150 am
75JUNE-JULY 2015
qύǘĈŎԭħϔϙĀιʘ뼷ĘʄƲŭĝڇۃąƞęՏŚěڱӍ֏זĖĔƀڏDŽ뼶r
ːĘʄӃɯٲŚӃɯਇɘǥ
ȞЌѠ뼶ĔŝЌѠŮĈǎϢӭ뼷Ӛ౨ǕǻύĂƁڝƬĀūǕݱɽˌ쨞Ӛǘŭͳ쨟ǨϐӚƦŪ뼶
ĻગĠǩਓϢ뼷ƦؼшĈۍĉٵґĀƬסĐɒذŠʕђĀϜٲ뼷ґʸˈƞՏĀƜƚ뼶ĀѲʹĄǘŗǡΟǼĀϜٲϐҜȥŪ뼷ƧȺŒŞ΄ąˈľŅȉλĎĀȗЯ뼷ŐଟĀŬǰƅ뼶
ԨĂċກĀɁŞקĄк˟뼶к˟ĄĂċמඵӭŠЌťǘĂɆĀ२ĉě˴உǒˌ뼷ŞƳĘʄĀġķŞь뼷ĄĂċʗŦȏˣߜĂċћ뼵뼵ΜĀˬǎ뼶ƜƚॸĻŗಶůĔƀĀˬǎǟħƜƚɁŞ뼷ŕґʸăɸľĉĀƜƚ뼶
ӃɯѺ۷ࡒĘʄшĈযĀ˥ͳΝNJЪጠŠ۵ĠΦࡡ뼷եϒĀՕNJȉŞĤɭɌĀĠƟNJȠઽʸ뼷ŪąĈĀʄ৫NJ뼶ʋභоŚӚ౨űז쨱ĈŎɸľŭĀġŚԽڄӚ౨ȉѲʹɧϜĀԽŠdžͳ΅ăෲĀΝᴂዣχƎঞĄȘʆɯϢĖĘʄĴĀκɯƥŞ뼶ʞǘᐤҠŠ༽ҠĈŎĀࡊŚĀƳߋӭӚ౨뼶ĔȏբžĝĄ˺ॎӃɯͱƜƚǡӍƜƚŶĀŕމŅ뼶
ͻĘʄŮĈŒѧǫԘĀեϒᆶŝԳŠƬďĻˢТĀसӆŠിӆĝĄڏѩě˺ӃɯĴăĻǸľĀӗމƥŞ뼶
ĤNjƄՃĘʄшĈϿĠڏѩęՏŚ֏זŠěڱĀɁŞ뼷Ʀ۵ĠĀϾӍԄӪЌѠģĝшĈϵɘ뼵मĀʗˡěڱѲ뼶ƜƚॸĞߜˣο˩ܪĀɁŞ뼷ĘʄȜĄĆĀŕՊ뼶˝މ
ƜƚॸăҨছ˝Պć06ĘʄڏѩĂɁϜЬƬݔĀ৫Ţ뼶ĔŝΪφĠŭષ۵ĠDŽˡę˺ĀஉǒˌȜ२ĉěǨ뼵ډԐढ़뼵Ќኃ뼵ঢ়ډфŠஉǒˌʪʸħĂɆ뼷ħƲĂʞĎਓǙҜǡǨλĈĀ৫ŢɆԥ뼶உǒˌԵĈĻગĉνӐКٮЌ৫Ţ뼷ͱĉၰěКĀˬǎ뼶ǩŚĀԐढ़ǂೀ)TCPV$TWPUGFGPŃĻħƜƚʔǻǭ˱뼷ŗӖਓϢĀˍ뼶06ĘʄɆƍĀĄћĂƄȕĀȞʞ뼵ՇҜƺŠџݔ뼷ŕґʸ
ćĔƀڏDŽĤмȞşҘě뼵Ĵল뼵ƜƚŶ৫ŢŗӍΡě뼶ǨŗŚōǩȞײƧʑӘϙ뼵ı҈뼵KOO[JQQ뼵ᅱᅧ뼵วѩŴĶĀƜƚ뼶ڏŠɲϜϙĝ˝ՊćĔƀݭ
АҔćĘʄϒʋභƳΟǼĤܪҠʭ뼷๗ŭĘʄȘűڏѩŞĀnjĴѲʹ
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ТŪιͲĔٯĄƦͲȒĀƂ뼷ĻĄۍĉדኁĀĄЌѠӍӃɯ˖ӪˡĀߊӿϰϰఆĨƚȡ뼷ŊĨӍĴŢϢеɘDŽڥɘ뼶뺭
ćǗŔɫ뼵55뼵ȖŠ)EJCVDžǗŔʘԭħşТĀƎĐ뼷ĉȉĉƥǎĀˈਜঞĄӚӐŠάȱͶŕȶđĀƶК뼶Ţǘߊĉ˴Ďĸ뼷ĈąĔȏǗŔʘĀৗՎ뼷ŢϢеɘDŽɘďȻīΜƦͲڏ뼶Ļ뼷ďϝǡĀŰߧƦҶ뼷ЌѠӍӃɯ˖ӪˡĀߊӿڥఆĨƚȡ뼷ŊĨӍĴŢϢеɘDŽٯɘ뼶뺭뺭
२ĉϢе˖ӪĄࢨˡŪβĀȱਢ뼷ਯȺĄćЌѠ˖Ӫˡ뼶ĂŝśɡĀЌѠκΓīƧźĢŹǜതڌŢƋҠŒũĎ뼷ąĢŹŠതćɳ뼷ĈĠɹ쨵ňĠĴȊ뼷ࡍהŢƋĀڌćϢе˖ӪĔċցΆĘ뼷ЌѠߊӿТăĖЌѠćܦΰɌʐਓϢŦƟĀnjː뼶
ͱϿߊĉ˴ˆ˽ɝĂɝĢŹĔċɝʚ쨰ϢеěǂƚȜŀNjιƈāĀʅȁĄƇĬ쨵ȺǰďĄǥʿĀӷݦȱͶŠϢеĀฑࡄʇ뼶ĂҶŗકƥ뼷ЌѠߊӿƙĀĄqӚӐȱͶrĀŀNj뼷ƦăĄڙᆃĀˈ˱뼶
ljĂċߩղϰϰĄŕՋĀ뼶ƜƚغͱϿĄȁħԚċЌѠȞײ뼵ЌѠĀŞžͱȁЌѠǔɘDŽջĤDžʅȁŢԚĂŝЌѠмŀ뼷ȚЌѠߊӿĈޡȉĔǩದćϢеԒͶ뼷ũ˧ȉŴĶӚӐʸǟȱͶ뼶ȚНʥ쨰ăĻŮʘľǗŔɫͱҽƱĎȉϢеӚӐʸǟȱͶ뼶
ſŚʘěڱȉƜƚŭƼЍěڱ٩ԏ뼷ۈिȜҬφڇʠԄӪӃɯɁ뼷ƦԄӪƜƚȜભŕęˌŒ뼶ȁˤ뼷ĞđćതڌպݰĀě֏ˡġŒĂᤋ뼷ЌѠďκӚӐĂжƬΙ뼵ƬвĀߊӿ뼶
ӍĴŢϢеɘDŽɘĄȌīϢеŕĈвĀƶʑ뼶эɘăȚȩФߊĉ˴ŢϢеŠĔඐŀNjĀȶ˸뼷ģĄƬߊĨƺĀƶʑ뼶ĴǎĄȱਢ뼶ȮŕŶĂơȉϢеԒͶĖĪĂơĀɘăˆ˽ɸľċŇĴ뼶ŚʠϵϢеɆԥϯȗශઆȓѣ49QTNFYKFG˥ʿŢۈƖŞҠě֏ˡɘDŽąĂЬз뼷ʪưФĈĀದćϢеĈߊӿȉŴĶɘ쨱ˤʋ뼷ɸľĀߊĉ˴ΞħŮđŴĶιďΚȥŪӪ뼶ĔċƄࡢħۈƖҠĀߊˌǀȗژąܔѧ쨗
ȁˤ뼷ħąŕęՃʇŞƬߊƯě뼷˄ϢеɘĈвॼ뼷κƙĖŗĪڨǴž쨰s đĈࡄNjŠƱķ뼶ǚŢϢеđϭࡄ
Nj뼷ਯȺĄćƸĀľԘġ뼷ϢеňͲďĨƴśĆĄśǘŬķͱĄȩǚˆޚƦǢ뼶ǞĎ뼷ĈƱķƷĨϢеƱ˖뼷ĂϢеƱ˖뼷ĆŪβĀǴĢƔďƬ뼶߀
s ĠɝũǽКʚϝ뼷˄ɑϢеȀŗĸdž뼶ĔĄĂƞڇϢеϨȉƸĀƤƶʑ뼶ĻŗȮqħƇĬr뼵qƧڒr뼵qƇĬr뼵qɑĆffɑгār뼵qĆĀğʑƧrDžɝƶКũ˧뼶
s ĞѩʑdžɃϢеĀѢˆ뼶ϢеƫĆĀɝʚŶ뼷ăđŮĄӕҢćŦƀ뼷ɝȠȱĀɝʚ뼷ĔƟĆĈĻĨȌīϢеŊĈĞĖĀʋĀƱʜ뼷ģĻŗӚӐŐϢеŢĆĀƱķ뼶
s ыħϢеԵĈҲĀʋ˖Ӫ뼶ϔĄҺ˱ĀȅѮѲʹ˖ӪģӖ
ŗźϢеƴīĆňķ뼷ĨdžɃŴĶĀ뼷ȮƦźŴĶŢĆмŀČƗ뼶
s źϢеƢƅĆdžɃŴĶĀ뼶ěڱĉ˴ƼƔdžɃŴĶߊĝЏʫغĀ뼶ȁˤ뼷ժዓȴ뼷ăđǙᛃ뼷ģăđߣŎǟśѢˆ뼶ȮĆĀɝŠɽʪ뼷ϢеĨѿʓƢƅĆĄdžɃŴĶƥǡǨĸĀƸ뼷ƦؼģěźŴĶƴīĆňժķŠůķ뼶
ʘľȉϢеƥǎĀˈਜŠӍĴĀɘ뼷ăȚĻŗźĆŨэТŪιͲ뼷ƑȶđĀĄĻŗƬĆĀߊĨƺŠϢеĀƫǼ߀뼶
JTKUVKPG)COCTTCĄ49QTNFYKFGɽઠ뼶49QTNFYKFGĄĂؽƖҠۈŝŚʠϵĀϢеɆԥϯȗශઆȓѣ뼷шĈο˩ࡒĀě֏ǀԥ뼶˽ȓѣĪĀۈƖҠӿʗɠħϢеǭȉě֏ȠȱĀјƶ뼶٩ƢނŰ뼷ɑˢˈȉJTKUVKPGԒͶ뼶Ǘ쨰EJTKUVKPGICOCTTCNTCYQTNFYKFGEQO뺭
76JUNE-JULY 2015
qɘăȚȩФߊĉ˴ŢϢеŠĔඐŀNjĀȶ˸뼷ģĄƬߊĨƺĀƶʑ뼶ĴǎĄȱਢ뼶ȮŕŶĂơȉϢеԒͶĖĪĂơĀɘăˆ˽ɸľċ
ŇĴ뼶rCHRISTINE GAMARRA
LRA WorldwideɽઠؽƖҠۈ
ƢԺ
76 Chinese Knowledgeindd 76 24515 1153 am
IBC IBTM China ADindd 50 13515 833 pm
ಌϾ٧
7 Sabah Tourism Board ADindd 7 24515 1235 pm
24JUNE-JULY 2015
Suiran a Luxury Collection Hotel Kyoto
HISTORIC KYOTOThere are many forms of relaxation and recovery in the world of luxurious experiences Some prefer retail therapy while others opt for a digital detox by staying in a luxury hotel or resort Embracing and experiencing the traditional Japanese culture and historic sites may reap benefits beyond soul searching Its cultural myths and spiritual integrity continue to distract global visitors from their day-to-day worries a true time out in Kyoto whilst stepping back in time
A 13-minute bullet train ride takes you from the buzzing city centre of Osaka to historic Kyoto the former capital of Japan for 1200 years According to the Kyoto Convention Bureau the ancient city is the cultural heart of Japan It has 17 UNESCO World Heritage Sites on a cityscape dominated by 2000 temples and shrines
SUIRAN A BRAND NEW BREATHING SPACE On the vibrant side of the Hozu River resides the brand new Suiran a Luxury Hotel Collection Kyoto As the first luxury collection hotel in Japan this hotel is perfect for exclusive management retreats or complete hotel book-outs Upon entering the main gates of the 39-room hotel a purposefully-laid footpath leads you on a tranquil trek through a Saryo Hassui cafeacute overlooking the river and misty Arashiyama hills and the hotelrsquos enchanting garden before bringing you to the hotel reception
Off the main reception desk is a 100-sq m Akane function room perfect for intimate welcome dinners of up to 48 guests Enjoy an authentic Geisha performance one of Japanrsquos indigenous wonders Unfulfilled meeting agendas or higher-level business planning can be carried out
in the unobtrusive meeting room or in the smaller 18-sq m Shogetsu room a less formal traditional Japanese setting that comes with its own bathroom and outdoor garden
The luxurious and spacious guest rooms were designed with traditional motifs such as the culturally significant cherry blossom hues in spring and the lush verdure in summer The carpet is a reflection of moonlight ripples on the Hozu River The superior rooms on the upper levels offer views overlooking the hotelrsquos foregrounds and its peaceful mountain and river surrounds whilst the ground floor Yuzunoha deluxe terraces consist of outdoor air baths (onsen) complete with retractable private screen doors for a soak under the healing sun
RECOVERY THROUGH THE ARASHIYAMA CULTURAL HUB The hotelrsquos concierge can assist in designing a customised menu in the hotelrsquos Kyo-Suiran restaurant (a restored building from its 1899 version) or an indigenous exploration of the Arashiyama village located near the hotel Engage the strength of the young and energetic team of ldquoJinrikishardquo which are beautifully-
24JUNE-JULY 2015
Sight-seeing on Jinrikisha
A dish from Kyo-Suiran Restaurant Authentic Geisha performance in Akane function room
22-33 Luxury Issueindd 24 24515 1137 am
25JUNE-JULY 2015
designed small two-wheeled rickshaws and embark on a tour of famous Kyoto landmarks surrounding the hotel Cross the Togetsu (crossing moon) Bridge and visit the Tenryu-ji Zen Temple established in 1339 by shogun Ashikaga Takauji in memory of Emperor Go-Daigo Existing buildings were restored to their closest originals after having gone through eight fires centred by a Zen garden displaying the balance of Yin (rocks) and Yang (water)
The hotel can work with the temple to organise activities such as meditation and hand-copying of sutras This is certainly a place to recharge and restore inner harmony after a productive conference in Osaka Equally wondrous is a Jinrikisha ride around the Arashiyama Bamboo Grove which is a popular site for photography The fresh air along with the staggering height and intense green hues of the bamboo makes one feel that all troubles will eventually come to an end
EXPLORING FURTHERVenture further into other parts of Kyoto Check out the must-see Fushimi Inari Taisha a Shinto shrine dedicated to the gods of rice and sake famous for its two-hour hiking path through the Senbon Torii shrine gates outlined by red overarching frames and fox
sculptures holding a key in the mouths for the rice granary
Head over to Gion district and let your imagination go back in time as your stroll through the alleys of old tea houses some of which are now converted into stylish restaurants and retail shops like Leica As Gion is known as the geisha district it is not uncommon to see Geiko (professional geisha) and Maiko (apprentice) throughout the day There is a large variety of retail shops selling Japanese incense tea and arts and crafts such as ldquokanzashirdquo an ornamental hairpin Rest your feet while indulging in an epicurean experience at the Shimogamo Saryo restaurant set in a
traditional Japanese house since 1856 Post-dinner head for some Japanese sake tasting at Machiya in Gion
BEFORE FAREWELLBid farewell to Kyoto on a high note by planning a series of cultural team-building activities with the Suiran hotelrsquos concierge Team members can embark on a traditional Kyoto sweet-making (Kyo-Gashi) activity conducted by 260-year-old family business Tawaraya Yoshitomi or try Ikebana the age-old Japanese art of flower arrangements End the team-building activities with a traditional tea ceremony and learn how to receive and appreciate a cup of tea in the hotel garden
Team bonding is a crucial component of incentive trips Asians culturally bond over meals Consider organising nightly supper sessions of Japanese Ramen where delegates get to try and compare ramen from different ramen shops Or drive a ldquobest ramen eatingrdquo photo competition through social media channels
RAMEN BONDING
Arashiyama Bamboo Grove
Traditional tea ceremony
25JUNE-JULY 2015
Kyo-Gashi making Sake tasting
Superior King Room at Suiran
22-33 Luxury Issueindd 25 24515 1138 am
26JUNE-JULY 2015
Do you believe there are moments when we can feel the physical halt of time Moments where the rush of everyday life and work commitments take a backseat giving in entirely to a view or feeling so mesmerising it overwhelms you Moments where personal problems cease to matter albeit for a brief moment for the magnitude of your problems feels insignificant in comparison
For me it took standing at the West end of Angkor in Siem Reap and taking in the view of Angkor Wat in its full glory A sharp intake of breath as I marvelled at the workmanship of the intricate Khmer architectural carvings on the walls and pillars constructed in a century that did not have the tools and technology we have today Like all tourists in Siem Reap visiting Angkor Wat was one of the first things on the list Leak the helpful guide assigned by DMC Asia Expeditions explained that Angkor Wat is only one of the many religious monuments in the Angkor area a huge archaeological park that spans 400 square kilometres It comprises a hefty number of remains of the different capitals of the Khmer Empire from the ninth to the 15th century Once a Hindu and later a
Buddhist temple Angkor Wat was built in the 12th century and remains as the only religious centre in the area
After emerging from an extensive brand transformation from micenet ASIA to Biz Events Asia that left us excited satisfied but mentally drained I jumped at the opportunity of visiting Siem Reap in Cambodia a place I knew close to nothing about Siem Reap may be an emerging destination but it is already filled with tourists due to its rich line of historic and religious artefacts The best jobs locals can have in Siem Reap are the ones directly fuelled by tourism ndash as tour guides and in hospitality The high proficiency of the English language spoken everywhere is also a true sign of a thriving tourist destination in Southeast Asia
TheLuxuryIssue
THE LUXURY OF TIME
RETRIEVE LOST TIME AND ALLOW FOR TRUE INCENTIVE CONNECTIONS
THROUGH THE HISTORICAL BEAUTY OF SIEM REAP
WORDS KRISTIE THONG
Ta Prohm
26JUNE-JULY 2015
22-33 Luxury Issueindd 26 24515 1138 am
27JUNE-JULY 2015
27
LE MERIDIEN ANGKOR Despite the lack of existing MICE
infrastructure Siem Reap remains a
viable option for meetings and incentive
programs with its can-do attitude
These are the sentiments of Dennis
Kam director of sales and marketing
at Le Meridien Angkor He shares that
the hotel hosts up to four international
corporate groups a month of which
most come from Singapore China and
Thailand Besides the 200-guest Tara
Ballroom the hotel has an impressive
and well-landscaped garden that works
well for al fresco cocktail parties and
gala dinners of over 1000 guests The
lobby can also be easily taken over and
transformed to the requirements of
the event organiser A popular choice
is having a dinner hosted at a temple
where the hotel has hosted smaller
groups of under 100 guests at the
Kraven temple complete with stunning
lights and warrior dancers
ASIA EXPEDITIONSIn an exotic destination like Siem
Reap it takes a trustable destination
management company to ensure
everything goes according to plan I had
a guide who would go the extra mile to
accommodate any last-minute changes
and knew exactly where to take me
when I asked for something out of the
norm or local Apart from Cambodia
Asia Expeditions has a presence in
Myanmar Laos and Vietnam
SHINTA MANI FOUNDATIONSiem Reap is an ideal destination for
corporate groups looking for a cultural
incentive experience with a strong
CSR element Hiring the local Phare
Circus troupe for an event allows
groups to tick off their CSR KPIs Many
hotels also work with non-government
organisations that help support the local
community ndash be it through education
training or employment The Shinta
Mani Foundation is a registered local
NGO that focuses on three core areas
education small business start-ups and
health care On top of donations USD 5
from a nightrsquos room rate at the luxury
boutique Shinta Mani Club or Resort is
donated directly to the foundation
AN INCENTIVE OUT OF SIEM REAP
The same feeling of time stopping was
experienced through the hours spent
exploring sites such as Bayon Temple
and the ruins of Ta Prohm ndash a temple
made famous by Angelina Jolie in Tomb
Raider We also headed up to the Kulen
Mountain which is not just a popular
tourist site but where many locals visit
during the weekends to relax or swim
under the waterfall
In a beautiful destination like Siem
Reap we are naturally inclined to
switch off making connecting with
onersquos self possible It is where the 24
hours in a day pass seemingly slower
as though the seconds match the pace
of a calmer beating heart Without the
usual modern worries it also motivates
incentive delegates to truly connect
with each other making incentive
programs worth every penny spent
View of Angkor Thom Temple Angkor Wat
Banquet dinner at Kravan Temple
27JUNE-JULY 2015
22-33 Luxury Issueindd 27 24515 1138 am
28JUNE-JULY 2015
Depending on perspectives luxury
can mean catering to an upmarket
audience or simply having the luxury of
space and time and a chance to take a
breather and relax We learnt recently
that Singapore-based Saakalya Travel
is unique in the way that it provides
these luxurious simplicities to busy
professionals away from the bustling
and sometimes chaotic cities to some
of the most beautiful and culturally-rich
destinations in Southeast Asia
The duration of the trips is kept short
and hosted during the weekends so that
they do not eat into the limited time of
busy professionals but yet sufficient
in providing a deeply refreshing and
rejuvenating experience Luxury is what
enriches us be it physically mentally
or spiritually Its value can be found in something true and pure whether that
is attributing significance to the time
and dedication spent on hand-crafting
deacutecor as with the Saakalya Collection
or indulging in beautiful open spaces
of scenery The concept of luxury is a
wholly personal perception
Travel experiences at Saakalya are
centred on somewhere new and
something different Bali is the current
destination that Saakalya explores
with access to a richer variety of
areas and opportunities built on the
connections of Saakalyarsquos managing
director Alexandra Schmutterer
Locations are curated through the
knowledge of locals working alongside
Saakalya to embrace the concept of
TheLuxuryIssue
INTERPRETATIONS OF LUXURY TRAVEL
NOT ALL THAT GLITTERS IS GOLD IN LUXURY
TRAVEL SOMETIMES ITrsquoS JUST A BREAK FROM ALL
THE DEADLINES YOU MAY OR MAY NOT HAVE MET
AND THE LUXURIES OF BEING ABLE TO ENRICH
THE BODY MIND AND SOUL IN TRAVELWORDS GINA SIN
holistic travel Each trip only allows
for up to a maximum of 12 people
in order to maintain an exclusive
and personal experience The
variety of experiences planned
around tranquil surroundings has
been designed to encourage new
passions such as arts cooking wine
tasting (you may be surprised Bali
does have a winery) or yoga taught by
world renowned instructors Guests
will also stay in personal villas in a
luxurious resort maintaining the
feeling of exclusivity and privacy
In pursuit of more exclusive and
unconventional destinations works
are also currently underway to
create such experiences in Thailand
22-33 Luxury Issueindd 28 24515 1138 am
My Magnifique VoyageMy Magnifique VoyageMy Magnifique VoyageMy Magnifique VoyageMy Magnifique VoyageMy Magnifique Voyage
Grand Ballroom
Th e Grand Gamelan
Luxury Pool AccessLuxury Pool Access
SETTING THE STAGE FOR INSPIREDMEETINGStrade AT SOFITEL BALI NUSA DUA BEACH RESORT IS AN INNOVATIVE SET OF VENUE CHOICES THESE COMPRISE 12 FUNCTION ROOMS INCLUDING 2 BALLROOMS ALL OF WHICH ARE WELL-EQUIPPED AND FEATURE NAMES THAT INVOKE DEEP BALINESE MEANINGS AND ENDLESS INSPIRATION YOUR PERSONAL INSPIREDMEETINGStrade PLANNER WILL HELP YOU CREATE A TRULY UNIQUE OCCASION DISCOVER ALL OUR MAGNIFIQUE ADDRESSES IN OVER 40 COUNTRIES ON wwwsofitelcom
DISCOVER OUR MAGNIFIQUE ADDRESS IN BALI
My Magnifique VoyageMy Magnifique VoyageMy Magnifique VoyageMy Magnifique VoyageMy Magnifique VoyageMy Magnifique Voyage
SOFITEL BALI NUSA DUA BEACH RESORT
MAGNIFIQUE EVENTS
TAILOR-MADE MEETINGS IN A STUNNING BEACHFRONT SETTING
KAWASAN PARIWISATA BTDC LOT N5 NUSA DUA
BALI 80363 INDONESIA - TEL (+62) 361 849 2888
H9078SOFITELCOM
JOIN OUR GLOBAL LOYALTY PROGRAMAT ACCORHOTELSCOM
29 Sofitel Bali ADindd 29 16515 652 pm
30JUNE-JULY 2015
LUXURY AT SEATHE GOLDEN AGE
OF SAIL STEALS THE LIMELIGHT AT A RECENT
OFFICIAL MEDIA LAUNCH OF ROYAL ALBATROSS IN
SINGAPORE
WORDS GINA SIN
Some have always seen the appeal of having events held near water whether
it is an outdoor poolside cocktail event or a networking party on a dockside yacht
against the sunset Royal Albatross originally built in 2001 and later acquired
by Tall Ship Adventures Pte Ltd is the latest attention grabber for business
events in Singapore
Once a traditional sail training ship Royal Albatross exudes sheer luxury with its hard-carved wooden interiors sturdy
aluminium masts 22 majestic sails and 60000 LED lights customisable to 512 colours It can accommodate just shy
of 150 guests for day sailing or over 200 guests berthed
The media launch perfectly encapsulated the experience of being on the ship We went on a tour of its 185-square metre
upper deck Grand Salon and five ensuite cabins and enjoyed cocktails and canapes
specially prepared by Clubvivre We watched its crew climb the shiprsquos masts
in preparation for a ride out to Lazarus Island where fire-eaters gave us a warm
welcome and a delicious satay (barbequed meat on sticks) buffet awaited us We
headed back to reality eventually but not before everyone was handed flutes of
bubbly to end the beautiful night
Delve into Thailandrsquos spiritual culture at the Erawan Shrine located in the heart of Bangkokrsquos Ratchaprasong precinct on Ratchadamri Road Proceed with a stop at Grand Hyatt Erawan Bangkok a renowned luxury hotel located just next to the shrine
Despite a lobby constantly abuzz with activity it induces a calming effect on arrival as the fragrant air-conditioned setting cools you down The newly-refurbished guest rooms showcase residential-styled amenities making delegates feel right at home ndash perfect for residential conferences and events The hotel offers event planners an incentive to a rejuvenating experience at the tranquil isawan Residential Spa amp Club
While ldquooptionsrdquo is a key component with creative event buyers the hotel offers a high-end board room a grand ballroom with an eight-
metre-high ceiling as well as The Campus event space which continues to draw hot demand since its launch in 2009 A Singapore-based corporate event specialist feels The Campus ldquoprovides a fun environment that inspires creativityrdquo where delegates can relax and be themselves contributing to ldquobetter communications at an eventrdquo Due to its unique setting The Campus has also started to attract banquets and weddings
With the rise of smaller-sized events and incentive groups ldquothe residencerdquo offers a New Yorker-designed executive residential-styled setting Whether itrsquos pre-event drinks in Apartment 305rsquoS own Gallery or breakout creative sessions in any of the other four luxurious event rooms ldquothe residencerdquo provides a unique environment for planners with the objective to strengthen team spirit and enhance relationships
TheLuxuryIssue
LUXURY IN THE HEART OF BANGKOKEXPERIENCE THE LUXURIOUS FEELING OF SPIRITUALITY COMBINED WITH A HOTEL THAT KNOWS EXACTLY WHAT EVENT PLANNERS NEED
WORDS EL KWANG
The Campus
Royal Albatross
22-33 Luxury Issueindd 30 24515 1138 am
31JUNE-JULY 2015
TheLuxuryIssue
Major hotel chains and their rapid growth in the Asia Pacific region have always gotten most of the attention in business events The rise of independent hotels however has been evident in recent years as the category gains more prominence A Biz Events Asia survey conducted in May revealed that the majority of respondents (95 percent) are interested in independent hotels due to their unique product offering
ldquoTravellers today are looking for authentic and memorable experiences where travel is aspirational and luxury is defined by personal life and style preference at any given time in your liferdquo says Josephine Lim managing director of South East Asia for Preferred Hotels amp Resorts
ldquoIndependent hotels are often borne from entrepreneurial hotel owners with a passion for the art of hospitality They deliver the authenticity of a destination ndash featuring the unique characteristics of specific cultures within their own brand of hospitality that allows discerning travellers to lsquolive like the localsrsquordquo she adds
Also playing a significant role in the rising trend is a growing demographic of high-earning millennials with sizeable disposable incomes looking for exclusivity in cooler trendier and off-beat experiences
ldquoIndependent hotels pay a lot of attention to detail and design aesthetics Though some of them may be smaller the experience is often different and more magical I tend to stay in such hotels if I want a different experience they tend to feel more luxuriousrdquo says Jeanne Hong a 35-year-old finance professional who is also the
THE LUXURY OF AUTONOMY
INDEPENDENT HOTELS OFFER OFFBEAT OR EDGY LUXURY
EXPERIENCES BUT HAVE THEY GAINED THE TRUST OF EVENT
PLANNERSWORDS KRISTIE THONG
The Dhara Dhevi Chiang Mai
31JUNE-JULY 2015
22-33 Luxury Issueindd 31 24515 1138 am
32JUNE-JULY 2015
co-owner of The Snack Guru an online store selling healthy gluten-free snacks
Putting independent hotels within a single alliance has long been industry practice and there are many benefits to doing so An independent hotel under a company like Small Luxury Hotels of the World or Preferred Hotels amp Resorts can save costs by easily tapping into the hotel companyrsquos global distribution channels gain awareness through joint marketing efforts or build continued satisfaction with the companyrsquos loyalty program While individual properties may be overlooked when pitching for corporate business joining a hotel company offers them tender opportunities with multi-national corporations
These independent hotel companies have been gaining traction Worldhotels welcomed seven new members in the first quarter of 2015 adding to its portfolio of nearly 500 properties worldwide Small Luxury Hotels of the World has announced at least eight member hotels and resorts of which several will be opening throughout the year Meanwhile Preferred Hotels amp Resorts introduced six new properties ideal for the business events market that will be scheduled to launch by the end of 2015
A CHAIN GOES FREEIn early 2015 Starwood Hotels amp Resorts announced the launch of its 10th brand that now falls within its extensive portfolio Tribute Portfolio promises owners Starwood Preferred Guest (SPG) members and guests
the ability to ldquostay independentrdquo with a selection of independent upscale hotels in high-demand destinations While falling under the new brand name the independent hotels within the portfolio will maintain their own unique identities and continue to promise boutique service
Adam Aron chief executive officer of Starwood adds that the mission of the new brand is to ldquobring great hotels in great destinations to loyal SPG members who make up more than half of all Starwood staysrdquo As with Starwoodrsquos other nine brands SPG members will be able to earn and redeem Starpoints at Tribute Portfolio hotels and enjoy in-hotel elite tier benefits such as upgrades welcome amenities late check-out and more
NUMBERS FROM THE SURVEY
LEADING HOTELS OF THE WORLD SMALL LUXURY HOTELS OF THE WORLD
95list something new and unique product offering as reasons why they will go for an independent hotel
35 will take into consideration loyalty programs when considering the use of an independent hotel
Event planners have stayed with a member hotel in these hotel companies at least once
ITrsquoS ABOUT THE SERVICEThis recent development from Starwood may put independent hotel companies on alert in particular due to Starwoodrsquos strong and global branding as well as its loyalty program While many independent hotel companies offer some form of loyalty program most are only beginning to find a footing with loyalty programs specifically for event planners Elaine Macy senior vice president group sales for Preferred Hotels amp Resorts revealed that a meeting planner loyalty program is currently undergoing a Beta testing in North America under iPrefer the companyrsquos point-based guest loyalty program It was introduced in early 2015 to offer planners points for actualised revenue from rooms booked
Royal Palm South Beach Miami Starwoodrsquos first Tribute Portfolio feature hotel
22-33 Luxury Issueindd 32 24515 1138 am
International Starfor Leadership
in Quality Award 2013Gold Category
Certificate of Excellence2014 WINNER
One World Hotel
Find us on
first avenue bandar utama city centre 47800 petaling jaya selangor malaysia toll free domestic 1300 88 7888 toll free international 1800 88 7888tel 603 7681 1111 fax 603 7681 1188 email enquiryoneworldhotelcommy website wwwoneworldhotelcommy
Half Day Meeting Package from RM218 per person per day
Full Day Meeting Package from RM228 per person per day
2015 Meeting Packages
Meeting faci l i t ies recognised by the world
At the 5-star One World Hotel you can expect ample space luxuriously appointed with spectacular chandeliers and state-of-the-art facilities including simultaneous interpretation system live feed facility and mood lighting with variable colour setting and free Wi-Fi However what makes corporate functions here extra special is the opportunity to put fun back into functions
Anythingrsquos possible in One World To add some excitement to your next event speak to our Conventions and Events team today at 03-7712 2289 or email cneoneworldhotelcommy
Prices are in Ringgit Malaysia and inclusive of 10 service charge and 6 goods and services tax
ldquoTravellers today are looking for authentic and memorable experiences where travel is aspirational and luxury is defined by personal life and style preference at any given time in your liferdquo
JOSEPHINE LIMManaging Director of South East AsiaPreferred Hotels amp Resorts
at member hotels and already has more than 550 planners enrolled
Perceptions of service standards and event delivery also differ According to survey findings perceptions are pretty much split down the middle when it comes to concerns over an independent hotelrsquos brand standards in event delivery
While some believe the use of an independent hotel for an event may ldquonot be able to benefit from the established international image of hotelsrdquo others feel they offer a less mainstream and more intimate touch while not compromising on service standards Many will take to leisure-focused research through sources like TripAdvisor or rely on word-of-mouth to gauge standards of an independent hotelrsquos ability to host events Some however feel that the overall experience is dependent on the staff and service standards and do not take into account the hotel status
22-33 Luxury Issueindd 33 24515 1138 am
34 Luxperience ADindd 34 13515 841 pm
35 Pullman Bangkok King Power ADindd 35 19515 758 pm
36JUNE-JULY 2015
TalentAndMentor
There is no argument ndash talent is one of the most common and hottest buzz words in business events and hospitality While many companies experience what appears to be a talent crunch in Asia one professional who has spent years in talent assessment and human capital strategies suggests the ldquoright fitrdquo might be the bigger issue
Thomas Wai director for Asia Pacific at Talent Plus Inc says the challenge of identifying engaging and retaining talent differs for a region as large and diverse as Asia Pacific With his work bringing him to over 30 cities in China including the third and fourth tier cities Wai has met ldquogreat people who are driven honest and hardworkingrdquo and seen career fairs in Shanghai filled with tens of thousands of candidates expressing genuine interest Identifying talent is likely to be an issue here according to Wai and the question companies should be asking is if there is a structured and effective interview system in place to identify the right talent
For mature cities such as Singapore and Hong Kong talent retention is at play
ldquoUnfortunately many organisations do not pay sufficient attention in re-hiring their people They pay little focus in developing their potential They focus on peoplersquos weaknesses rather than setting them up for success As a result talented people leave the organisation and recruiters assume that they cannot find people to join themrdquo Wai says
ITrsquoS NOT ABOUT THE MONEYThere is a misconception that salary compensation and benefits are the most crucial investments in employment or talent retention While they used to be the key elements to attracting and retaining talent evolving socio-economic factors along with a thirst for information and constant change brought on by the Internet age have shifted mindsets of working professionals Wai calls monetary benefits ldquosatisfiersrdquo but not motivators
ldquoThe key motivators to truly engage and help us to getting and retaining our performers are recognition one-on-one time mentoring setting them up for success paying attention to them listening to their physical and emotional needs helping them to become significant and allowing them the freedom to be the very bestrdquo he says
We are well aware that a sustainable work force be it in the West or Asia Pacific starts from the top And it may be the hardest but most rewarding step Top leadership will first need to show commitment in building a talent-based culture and demonstrate that they care about their people
ldquoThen you need to understand the DNA of your top performers decode and understand what makes your successful people successful Use these DNAcharacteristicstraits to create an interview as part of your selection consideration when you are considering new candidates or promoting from withinrdquo Wai says
THE LUXURY OF TALENT
SCRAP THE IDEA OF A TALENT CRUNCH WE HAVE THE TALENT IN ASIA BUT DO WE KNOW HOW TO
GET THE RIGHT HIREWORDS KRISTIE THONG
36JUNE-JULY 2015
It is useful to evaluate his potential so as to help him with his blind spots while putting focus on his strengths
On top of constant and open communication Wai recommends ldquostay interviewsrdquo These interviews recognise the achievements of employees and identify subsequent steps for growth
ldquoThis way you would have a better chance of creating a sustainable work force for the future state of your organisationrdquo Wai adds
SUCCESS SHOWSA sustainable workforce translates to a successful business Wai cites the example of the Capella Hotel Group where its property in Singapore continues to enjoy one of the highest occupancy rates since its opening six years ago When the group took over the Ritz-Carlton property in Bali it enjoyed the ldquobest year ever after 17 years in businessrdquo Founder Horst Schulze was quoted in an interview saying itrsquos all about the right hire
ldquoWhat a customer wants is no defects timeliness and caring service How do I know my front office manager is taking great care of my guests I can ensure this by selecting the right talent Somebody that has it in themrdquo
The effect flows through every aspect of the business
ldquoYou could see the positive results from their high level of guest satisfaction guest retention employee satisfaction and ultimately financial rewards for the owner and investors as wellrdquo Wai says
36-37 Talent and Mentor Thomas Waiindd 36 24515 1140 am
37JUNE-JULY 2015
37
ldquo
ldquoThe key motivators to truly engage and help us to getting and retaining our performers are recognition one-on-one
time mentoring setting them up for success paying
attention to them listening to their physical and emotional
needs helping them to become significant and
allowing them the freedom to be the very best
THOMAS WAIDirector Asia Pacific
Talent Plus Inc
37JUNE-JULY 2015
szlig8QGHUVWDQGERWKWKHLUtalents and desires and their weaknesses and blind spots
szlig)RFXVRQWKHLUWDOHQWVDQGcreate platforms for them to exercise their strengths
szligHHSDQRSHQGRRUSROLFIRUyour teams to approach you with concerns suggestions and innovative ideas for growth
szligQGLYLGXDOODFNQRZOHGJHtheir hard work and achievements do it timely and sincerely
szlig5HPHPEHUWRWDNHWKHWLPHto understand why a team member would make the decision they made and why instead of rushing to judgement about a decision
KEEP THE MOTIVATION
36-37 Talent and Mentor Thomas Waiindd 37 24515 1140 am
38JUNE-JULY 2015
Knowledge
IT MAY SEEM OBVIOUS BUT THE STARTLING TRUTH REVEALS A GAP IN HOSPITALITY SALES TEAMS AND THEIR ABILITY TO FOLLOW UP
In this day and age of email SMS Twitter and Gchat personal contact is still the most important way to build relationships In a world of ever-increasing automation and impersonal service a hotel must distinguish itself from its competition Hospitality sales teams need to realise that product and price are very similar in todayrsquos market What will be the clientrsquos reason for awarding a piece of business The relationship with the customer and the loyalty built up over time Hospitality
38JUNE-JULY 2015
THE ART OF FOLLOWING UP
THE LUXURY OF KNOWLEDGE
WE OFFER INSIGHTS FROM TOP INDUSTRY PROFESSIONALS IN A SPECIAL
KNOWLEDGE SECTION GO DIGITAL WITH US BY ACCESSING FULL VERSIONS
OF THESE ARTICLES ONLINE
CHRISTINE GAMARRADirector of Operations Asia PacificLRA Worldwidechristinegamarralraworldwidecom
sales teams must be in the business of building relationships instead of taking orders
A prompt and personal follow-through with the client is the most effective technique to gain commitment Following up not only displays a sense of urgency for the business lead it gives the opportunity to advance the sales process towards a decision The timeliness of a follow-up is another factor that will communicate your reliability to the client A follow-up should not be later than 48 hours after the last communication with the client
An effective follow-upszligHVLQFHUHDQGFRQILGHQWszlig$VNRSHQHQGHGTXHVWLRQVWKDWLQYLWH
the client to elaborateszlig3UREHLQWRRXUFOLHQWOslashVUHVSRQVHVszlig2IIHUVRPHWKLQJRIYDOXHOtilde
for nothingszligHPRQVWUDWHWKDWRXXQGHUVWDQG
what the client is looking for
Read the full article online at bizeventsasiacomluxury-of-knowledge-follow-up
38-39 Luxury of Knowledge_KTindd 38 24515 1140 am
39JUNE-JULY 2015
WHAT SHOULD YOU LOOK OUT FOR BEFORE PENNING AN EVENT SPONSORSHIP AGREEMENT
Exclusivity ndash Most sponsorship agreements would provide some form of exclusivity This is to avoid competitors sponsoring the same event or to avoid association with a conflicting category Where category exclusivity is provided for its scope must be clearly defined Eg A soft drinks sponsor may agree to exclusivity for non-alcoholic drinks or insist on being the only beverage sponsor
Trademarks ndash The agreement should state the manner and form (colours font size proportion to surrounding text graphics etc) in which the sponsorrsquos trademark may be used Likewise the sponsor may wish to conduct its own advertising and the event organiser should also have control over the manner and form in which its trademarks and logos are used
Payment ndash Often involves a hybrid arrangement where a percentage of the fees is paid up front and the remaining being paid in accordance
WORDS EL KWANG
Duetto a technology and services company offering medium to large hotel groups and casinos a three-year old system that assists in implementing revenue strategy In an exclusive interview with Biz Events Asia Patrick Andres executive vice president Asia Pacific for Duetto explained that the program uses sophisticated algorithm to gather information from web shopping patterns competitor hotel pricing airline traffic special events and social ndash all to understand market behaviour The systems will ideally allow hotels to optimise price profitability by category It also provides hotels with visible real-time information to make necessary business decisions such as adjusting accommodation rates on their websites or in contract negotiations
It ultimately provides the opportunity for hotels to implement an ldquoopen pricingrdquo structure that will benefit the consumer in the name of rate parity yet allows hotels to sell at a more profitable rate Open pricing is an evolution from traditional revenue management Instead of closing out lower rate categories it allow hotels to shrink or increase price differentiation between the room categories This hopefully leads to more yieldable corporate rate tender agreements in Asia much like what the American market is experiencing Yielding corporate rate agreements allow hotels to market profitable rates during peak demand periods
Read the full article online at bizeventsasiacomluxury-of-knowledge-duetto
39JUNE-JULY 2015
JOIN THE PARTY
THE GAME CHANGER
with a performance-driven schedule Where productsservices are provided in lieu of sponsorship fees the manner of determining their value should be spelled out along with warranties as to their quality standard and merchantability also incorporated
Exit ndash Long-term agreements should have a termination clause allowing parties the opportunity to call it quits with and without cause anytime during the subsistence of the agreement Grounds for termination may include either party bringing the other into disrepute late payment of sponsorship fees and cancellation of the event
Read the full article online at bizeventsasiacomluxury-of-knowledge-sponsorship-agreements
VICKI HENGDirectorVicki Heng Law Corporationvickivickihengcom
ldquoDuettorsquos new strategies within their systems might allow hotels
to regain pricing power ldquo
PATRICK ANDRESExecutive Vice President Asia Pacific
Duetto
38-39 Luxury of Knowledge_KTindd 39 24515 1140 am
2 0 1 5m i c eMEETINGS INCENTIVES CONFERENCES EXHIBITIONS
10-11 September 2015Suntec Singapore convention amp exhibition centre
wwwmiceasiaexhibitioncom +852 3975 5710
miceaSia
100+ Exhibition booths
5000+ Visitors
500+ ConfErEnCE DElEgatEs
8 aCCrEDitED Workshops
2 frEE ConfErEnCEs
30+ prEsEntations
This prestigious Awards Evening will be judged by a panel of leading event organisers from throughout the Asia
3DFLAgraveFUHJLRQLQWRWDOWKHUHZLOOEHDZDUGVXSIRUJUDEVWRVROXWLRQSURYLGHUVYHQXHVDQGHYHQWRUJDQLVHUV7KLV
evening awards party will be after the exhibition on day one of the event and it will be a fantastic way to honour
the work of Asiarsquos Event Professionals and provide a great QHWZRUNLQJRSSRUWXQLW
This event brings together leading Event organisers Meeting Planners Corporate Buyers Venues Hotels Attractive Suppliers Event Technology Tourism Boards RYHUQPHQW0ampVSUHGRPLQDQWOIURPWKURXJKRXWWKH$VLD3DFLAgraveFUHJLRQ
For more information about MICE 2015 and Awards Ceremony please email miceoliverkinrosscoukFor exhibition ticket registration please visit wwwetouchescommiceasia2015
40 Mice Asia Pacific ADindd 40 16515 653 pm
amp210DJDGB)$SGI$0
41 Sentosa Golf Clubindd 41 14515 838 pm
42JUNE-JULY 2015
WWHY SINGAPORE CONTINUES TO STACK UP
AS A PLACE FOR BUSINESS AND MEMORABLE
EXPERIENCES
SINGAPOREDelveInt
o
WORDS EL KWANG | KRISTIE THONG | GINA SIN
42JUNE-JULY 2015
42-44 Delve Into Singaporeindd 42 24515 1142 am
43JUNE-JULY 2015
e worked really hard to ensure that our attendees
feel like they are getting a luxury experience
where wersquove thought of and arranged everything
You really have to think of everythingW ldquo
HIGH-ACHIEVING QUALIFIERS OF US-BASED HEALTHCARE MARKETING CONGLOMERATE
FOREVER LIVING PRODUCTS WERE TREATED TO A TIME OF THEIR LIVES IN SINGAPORE
WORDS KRISTIE THONG
Soundproofed walls of the Sands Ballroom of Sands Expo amp Convention Centre Marina Bay Sands in Singapore could barely contain the pulsating excitement of the crowd Upbeat triumphant contemporary music and exuberant cheers could be faintly heard from the floor right below it Walking into the ballroom as an observer was an experience in itself illuminating hues of pink blue and purple danced along to the beat of the music in sync with cheers and dancing amid the crowd the dazzling lights fell against the unique clusters of crystal-like structures high on the ceiling resembling thousands of balloons just about to fall
This amazing sight was Forever Living Products Global Rally held in Singapore on April 19-27 2015 Forever Living
THE LUXURY OF HEALTH
Products a multi-level marketing company that sells aloe vera-based drinks and bee-derived cosmetics nutritional supplements and personal care products hosts an annual Global Rally to celebrate the success of its representatives also known as Forever Business Owners (FBOs) and award them hard-earned Chairmanrsquos Bonus cheques It is a time where the company shares new directions launch new products and provide training and inspiration
ldquoOur business model works in such a way that in order for our FBOs to be successful they must first help others reach their goals This ensures an environment of passion and compassion where people can aspire to be what they want to be and are given
the tools to change their lives for the betterrdquo says Ashley Hower director of marketing at Forever Living Products
ldquoBy having leaders and qualifiers hearing and sharing their stories and tips for success they are inspired to set goals and reach for their dreams The entire event is very celebratory and empowering ndash it feels like a big family reunionrdquo she adds
Each Global Rally sees over 7000 FBOs coming from 106 countries and runs on an extensive itinerary comprising training sessions lots of entertainment and unique experiences Having previously hosted the rally in Hawaii and London and heading to Johannesburg in 2016 2015 was the year for Singapore and for Asia
ldquoWe are always looking for new and exciting destinations to take our FBOs We want to make our Global Rally lsquoan experience like no otherrsquo and know that it begins with the destination selectionrdquo
While the country naturally holds up as an attractive tourist destination Hower shares that Singapore was also chosen in part due to its history that parallels Forever Livingrsquos brand values Drawing similarities to Singaporersquos founding father Lee Kuan Yew and his passion to create a safe and prosperous society for its citizens Forever Living Productsrsquo CEO Rex Maughan thrives on a similar belief of helping people from all over the world look better feel better and achieve their dreams
ldquo
42-44 Delve Into Singaporeindd 43 24515 1142 am
44JUNE-JULY 2015
Putting an incentive program of such scale is no easy feat Forever Living worked closely with Pacific World to ensure seamless logistics for travel meal planning and activities
ldquoWe worked really hard to ensure that our attendees feel like they are getting a luxury experience where wersquove thought of and arranged everything You really have to think of everything ndash how the attendees will feel when they arrive at the airport what their first impression of the hotel is the convenience of getting around what activities they enjoyrdquo Hower says
Some of Singaporersquos local culture and experiences were brought into the program this year Qualifiers were brought to Sentosa Island for a fun-filled day culminating in a beach party feast and entertainment Top
qualifiers were treated to a special dinner at Gardens by the Bay followed by drinks and desserts at Ku De Ta ndash arguably Singaporersquos hottest night spot on top of Marina Bay Sands Throughout the program there was cultural entertainment infusing Chinese and Indian influences and many opportunities for FBOs to try the local cuisine
ldquoSingapore was a fantastic incentive travel destination The melding of the cultural history with the modern Marina Bay Sands gave our Forever Business Owners a luxury destination and a cultural experience they couldnrsquot have found anywhere else Singapore was clean safe and easy to get around Our Forever Business Owners enjoyed visiting Sentosa sampling local cuisine and exploring everything Singapore had to offerldquo Hower says
ingapore was a fantastic incentive travel destination The melding of the cultural history with the modern Marina Bay Sands gave our Forever Business Owners a luxury destination and a cultural experience they couldnrsquot have found anywhere else Singapore was clean safe and easy to get around Our Forever Business Owners enjoyed visiting Sentosa sampling local cuisine and exploring everything Singapore had to offer
ldquoldquoS
Team Japan Endless entertainment
ASHLEY HOWERDirector of MarketingForever Living Products
42-44 Delve Into Singaporeindd 44 24515 1143 am
KLCC_10YAC_micenetAsia_ad01_0615ai 1 4315 848 AM
45 KLCC ADindd 45 13515 839 pm
46JUNE-JULY 2015
30 MINUTES WITH ALOYSIUS ARLANDO CEO OF SINGEX HOLDINGS PTE LTD GAVE BIZ EVENTS ASIA A LOOK INTO HIS VISION OF A SUSTAINABLE CONFEX BUSINESS MODELWORDS EL KWANG
With a vision to be the leader in the APAC business events industry Aloysius Arlando has no intention to rest on his laurels Since his appointment SingEx has invested a few million dollars in doubling staff strength and conducting robust research in curating events like the Internet of Things Asia which saw more than financial gains for the organisation and its customers The motivation to establish a more sustainable business model and the appreciation of the event subject matter saw the implementation of a two-prong approach in venue management and creating new industry-relevant business events that do not conflict with existing ones
ldquoWhether it is the eventrsquos return on investment or objective companies are looking for good return and value derived from matching buyers and
CREATIVITY TAKES BUSINESS CENTRE STAGE
DelveInto
THE GROWTH OF INTERNET OF THINGS (IOT) ASIAIOT ASIArsquoS GROWTH IN 2015NUMBERS FROM IOT ASIArsquoS INAUGURAL EDITION IN 2014
44 sponsors and exhibitors representing 13 countries10 increase 2100 trade visitors and conference delegates 288 growth
41sponsors and exhibitors representing
11 countries
A total of
1630trade visitors and conference delegates
58 speakers representing 15
countries presented at the conference
85 speakers from 16 countries presented at the
conference (almost double the of speakers)
4648 Delve Into Singapore SingExindd 46 24515 1143 am
When you choose the Fairmont Singapore and Swissocirctel The Stamford you gain access to more than 70000 square feet of state-of-the-art and multi-functional conference and meeting space at the Raffles City Convention Centre Strategically located at the heart of Singaporersquos business district just 20 minutes away from the airport enjoy unparalleled convenience and accessibility Our team of outstanding conference concierges offers support every step of the way and helps ensure that your meeting or event is a rousing success each time
For reservations please call +65 6431 5534 email salessingaporefairmontcom or visit wwwfairmontcomsingapore
THE CHOICE FOR MEETINGS
47 Fairmont Singapore ADindd 47 13515 825 pm
48JUNE-JULY 2015
sellers as a business solutionrdquo said Arlando
The process of creating events ndash whether it is based on a national agenda like Singaporersquos wish towards hosting more healthcare events or opportunities identified through research on key industries to drive tomorrowrsquos growth ndash could take six to nine months
Arlando explained that each curated event should have a lifespan of five to 15 years It must meet the evolving needs of the industry and marketplace while flexible enough to allow the event agenda to morph with the changes in technology or other trends One perfect example is the way traditional exhibitions have morphed into CONFEX (conference-exhibition) multi-faceted platforms to drive engagement through meaningful content shared at conference sessions and business connections and exchanges on the exhibition floor
hether it is the eventrsquos return on investment or objective companies are looking for good return and
value derived from matching buyers and sellers as a business solutionrdquo
ldquoldquo
ALOYSIUS ARLANDOCEOSingEx Holdings Pte Ltd
W Throughout the interview the humble and pensive leader used the collective ldquowerdquo more often than ldquoIrdquo in his sentences When it comes to leadership and talent discussions Arlando expressed his passion for meeting people from all walks of life He ensures his team is a good mix of background and professional attributes His team is important to him
ldquoWe respect our teamrsquos personal moments of needs whether it is new working mothers or one who becomes a carer for the family As human beings if we can take care of our family needs we have won half a battle (in life)rdquo
Arlando keeps his team engaged through no-strings-attached coaching and transparent communication With a big smile and coy laughter Arlando defined the importance of transparency by saying that he graciously obliged when his team asked him to smile more frequently
EVENTS CREATED BY SINGEX
$$$ CONVERSION
KEY INDICATORS OF SUCCESSszlig Client feedback on successful connectionsszlig No of deals and business converted
szlig WasteMET Asia 2012 amp 2014szlig Last Mile Fulfilment Asia March 2015szlig RehabTech Asia March 2015szlig Internet of Things Asia 2014 amp April 2015szlig Radiology Asia May 2015szlig WasteMet China July 2015szlig Green UrbanscapeAsia 2013 amp November 2015
szlig RSA Conference Asia Pacific amp Japan 2013 2014 amp July 2015
szlig International Conference on Sustainable Development 2013
szlig ASEAN Business and Investment Summit 2014
NEW-TO-MARKET EVENTS
MANAGED EVENTS
617 BUSINESS CONNECTIONS made at the inaugural Last Mile
Fulfilment Asia 2015 in March 2015
403 SUCCESSFUL MEETINGS conducted at the exhibition floor
S$122 million worth of deals generated from inaugural Greenurbanscape Asia 2013
4648 Delve Into Singapore SingExindd 48 24515 1143 am
49JUNE-JULY 2015
Quay Room
CITY ESCAPEA RECENT STAYCATION AT
PARK REGIS SINGAPORE SHOWS THE POSSIBILITY OF GIVING YOURSELF OR YOUR MOST DESERVING
EMPLOYEES A BREAK EVEN IN THE MOST BUSTLING
PLACES IN A CITYWORDS GINA SIN
Just a stonersquos throw from one of the most vibrant entertainment scenes along a historical riverside known as Clarke Quay the 202-room Park Regis Singapore would do well for business retreats
Surrounded by lush greenery Park Regis Singapore was first opened in 2010 and has recently completed a SGD3 million (USD22 million) facelift that saw the reception move from the ground floor to the third a new all-day dining FampB venue upgrades on bed items and a complete makeover of the lobby meeting room and rooftop bar
Stretch the lethargy away in the morning with a poolside yoga class where a refreshing waterfall cascades into the 25-metre-deep pool Then
refuel with a power-packed breakfast at Twenty3 Drink amp Dine with the wide variety from its buffet selection
Clarke Quay may be popular for its nightlife but there are also lots to explore such as the numerous hipster cafeacutes bars and restaurants within the vicinity Hotel guests get 10 percent off their bills of participating food and beverage outlets by presenting their room cards
Visit the Asian Civilisations Museum located close by or attempt the adrenalin-pumping G-Max Reverse Bungy along the riverside Choose to
Singapore River Cruise
dine in one of the restaurants or head back to the hotelrsquos Royal Pavilion for their signature Cantonese dishes such as the Royal Smoked Duck and the Wok-fried Mashed Fish Noodle with Lobster
Sign up for one of Park Regisrsquo cocktail classes as a team-building activity for up to 10 guests by June 2015 or conclude meetings with a sunset cruise disembarking from the quayside Watch as the sun sets and the neon lights of Boat Quay and Clarke come to life Spot landmarks and bridges such as the Raffles landing site the Merlion and the Cavenagh and Coleman bridges End the day with more cocktails at Revive the hotelrsquos rooftop bar that is not opened to public until the fourth quarter of 2015 It can be hired for intimate cocktail events of up to 50 guests with outsourced furniture
An incentive package featuring some of the activities mentioned above is available for corporate group bookings until the end of the year
49 Delve Into Singapore Park Regisindd 49 24515 1144 am
Hongkong
26 - 27 August | Grand Hyatt Hong Kong
50 ACTE ADindd 50 13515 823 pm
CMY
51 Pacific Worldc ADindd 51 13515 752 pm
Twice the percentage of Buyers than in 2013 expect to conduct business valued at over
1million
The 23rd ITampCMA and 18th CTW Asia-Pacific
29 Sep ndash 1 Oct 2015Bangkok Convention Centre at CentralWorld
Bangkok Thailand
Incorporating Luxury Travel
Exhibitors amp Sponsors Corporate Travel ManagersConference DelegatesMedia | Corporate Travel
Exhibitors | MICE amp Luxury TravelBuyers | MICE amp Luxury Travel | Association Professionals amp ExecutivesMedia | MICE amp Luxury Travel
wwwcorporatetravelworldcomapacwwwitcmacom
Look At What We Achieved In 2014
Over 2500 MICE and Corporate Travel professionals including association executives and luxury travel buyers from 55 international territories
84 of Exhibitors expect to receive orders within a year
40 of Buyers confirmed procurement on-site with Exhibitors
Host CountryOrganised By Supported By
gtURXP[ltTSXP
4]S^abX]VP]SBd__^acX]V0bb^RXPcX^]b
Industry PartnergtURXP[0Xa[X]T gtURXP[ET]dT lt^Q[XT0__Pac]Ta
ltTSXP0U[XPcTb
Very impressed with the overall organisation quality of buyers and
remarkable welcome reception euromic Belgium
Exhibitor | Christophe Verstraete Executive Director
Great avenue to obtain research information from diverse regions and
destinations Association of the Polish Media Poland
Media | Robert Pawelek Journalist
I got to renew or discuss contracts and build new relations Panorama-Medica Group Co Ltd Thailand Buyer | Katherina E Lempert-Dober Chairwoman
The discussion session was a good sharing session for all my peers Gemalto Singapore Corporate Travel Manager | Jean Bey Senior Buyer - Asia
52 ITampCMA BKK ADindd 52 13515 806 pm
53JUNE-JULY 2015
THERErsquoS NOTHING LIKEAUSTRALIA
Produced by Business amp Tourism Publishing Asia Pte Ltd and Business Events Australia wwwbusinesseventsaustraliacom wwwbizeventsasiacom
53-68 Australia Supplementindd 53 24515 400 pm
54JUNE-JULY 2015
UNLOCKINGAUSTRALIArsquoSNEWEST TREASURE
The Adelaide Convention Centre welcomes the world to its new state-of-the-art facilities designed with the event plannersrsquo future requirements in mind It is surrounded by premier entertainment sporting and medical precincts and set on the cityrsquos revitalised waterfront district
Find out more about our brand new building at adelaidecccomau
53-68 Australia Supplementindd 54 24515 1145 am
55JUNE-JULY 2015
53-68 Australia Supplementindd 55 24515 403 pm
56JUNE-JULY 2015
53-68 Australia Supplementindd 56 24515 403 pm
57JUNE-JULY 2015
53-68 Australia Supplementindd 57 24515 403 pm
58JUNE-JULY 2015
53-68 Australia Supplementindd 58 24515 404 pm
59JUNE-JULY 2015
53-68 Australia Supplementindd 59 24515 404 pm
60JUNE-JULY 2015
Discover a zoowithout fences
THERErsquoS NOTHING LIKE AUSTRALIA FOR YOUR NEXT BUSINESS EVENTPLAN NOW VISIT AUSTRALIACOMBUSINESSEVENTS
TAU0105_297x420_Zoo_V1indd 1 11052015 520 pm
53-68 Australia Supplementindd 60 24515 1145 am
61JUNE-JULY 2015
Discover a zoowithout fences
THERErsquoS NOTHING LIKE AUSTRALIA FOR YOUR NEXT BUSINESS EVENTPLAN NOW VISIT AUSTRALIACOMBUSINESSEVENTS
TAU0105_297x420_Zoo_V1indd 1 11052015 520 pm
53-68 Australia Supplementindd 61 24515 1146 am
62JUNE-JULY 2015
53-68 Australia Supplementindd 62 24515 404 pm
63JUNE-JULY 2015
AD
EXPERIENCE WORLD CLASS OPENING DECEMBER 2016
Artist impressions courtesy of Hassell + Populous and Darling Harbour Live
Introducing a new world class convention exhibition and
entertainment destination on Sydneyrsquos sparkling harbour
With an integrated design and best practice facilities you will
be within walking distance of Australiarsquos largest business district
financial centre and hub of thought leadership and innovation
ICCSYDNEYCOMSALESICCSYDNEYCOM +612 8297 7600
MANAGED BY AEG OGDEN
THEATRE EXHIBITION CONVENTION
53-68 Australia Supplementindd 63 24515 1146 am
64JUNE-JULY 2015
53-68 Australia Supplementindd 64 24515 404 pm
65JUNE-JULY 2015
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66JUNE-JULY 2015
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67JUNE-JULY 2015
E X P E R I E N C E U N F O R G E T T A B L E E V E N T S
S Y D N E Y rsquo S M O S T U N I Q U E V E N U E
A U S T R A L I A NT E C H N O L O G Y P A R K
CONFERENCES I EXHIBIT IONS I CORPORATE MEET INGS
TRAINING I FASHION I PRODUCT LAUNCHES
AND MUCH MORE
salesatpcomauPh +61 2 9209 4220wwwatpcomau2 Locomotive StreetEveleigh 2015
53-68 Australia Supplementindd 67 24515 405 pm
68JUNE-JULY 2015
AD
Contentindd 5 261114 1051 am53-68 Australia Supplementindd 68 24515 1146 am
69JUNE-JULY 2015
Engage
From April 30 to May 10 a total of 235 million visitors ndash including 153000 international attendees ndash took part in 200 events conducted throughout host venue Coex from culture exhibitions and conventions to promotions performances and even a beer festival all of which served as an effective marketing platform for the clusterrsquos stakeholders
Among the major events Asiamania a multi-nation business and cultural trade show running from April 30 to May 3 included promotional booths from Korea Japan China and Russia each exhibiting various cultural assets from across the region Contributing to the local MICE presence was the Seoul Tourism Organization whose promotional stand was modeled after
C-FESTIVAL IN SEOUL DRAWS
GLOBAL AUDIENCETHE INAUGURAL
ldquoC-FESTIVALrdquo PROMOTED THE
CAPABILITIES OF A NEWLY-FORMED
GANGNAM-BASED ldquoMICE CLUSTERrdquo
OF EVENT VENUES SHOPPING AND
ENTERTAINMENT PROVIDERS
Seoulrsquos ancient city walls while the Korea Tourism Organization stand introduced visitors to other national destinations Other key events included a ldquoCulture Techrdquo fair and a ldquoCreative Urdquo exhibition zone The festival was organised by the World Trade Center Seoul MICE Cluster Committee
Created to increase competitiveness and allow for joint marketing strategies among members the MICE Cluster initiative unites 13 major companies involved in the business events community including and surrounding Coex which along with the nearby Korea World Trade Center was recently designated a ldquoSpecial MICE Tourist Zonerdquo by local government agencies Members also include business hotels department stores entertainment complexes PCOs and more such as Korean entertainment agency SM Entertainment which appointed K-pop stars EXO as official C-Festival ambassadors
In addition to the festivalrsquos promotional benefits for its members the ROI across 11 days also demonstrated the effectiveness of the event The Coex Seven Luck Casino a foreigners-only
venue for example saw a 401 percent increase in custom compared with the same period in 2014 while the five-star Grand InterContinental Seoul Parnas ndash also part of the complex ndash saw a 209 percent increase in room occupancy over the same comparative duration
ldquoThrough our first C-Festival we were able to see both new growth and the take-off of the MICE industry which is still a new industry for Seoulrdquo said Coex president and CEO Byun Bokyung He went on to affirm his commitment to ldquocontinue building and showcasing diverse content in order for the Korea World Trade Center to become the centre of the MICE industryrdquo
Stephen Kwak an assistant manager at the Seoul Tourism Organization agreed with the growth potential of the C-Festival in the coming years saying ldquoIt helped Seoul by emphasising various tourist attractions that MICE delegates would enjoy visiting during their stayrdquo With the weekend proving the most popular for Asiamania Kwak said that feedback for the Seoul booth was positive with visitors remarking that it ldquowell-represented the cityrsquos diverse offeringsrdquo
Love Heart Project
WORDS BEN JORDAN
69 Engage Coexindd 69 24515 1149 am
70JUNE-JULY 2015
Engage
With many UNESCO-heritage listed sites and venues in the world to choose from one group chose the much revered West Lake in Hangzhou as the centrepiece for an event Some 90 guests from Canadarsquos York House School travelled to the picturesque destination for a cultural trip planned around a golf tournament
The guests arrived at Hangzhou Sofitel Westlake Hotel on the first day What awaited them was a lavish welcome cocktail and gala dinner set up at the Sky Garden with views of West Lake as its background
The next day was where the program truly began Guests were divided into two groups ndash the Golf group and Parents-Child group ndash according to what guests preferred The group for golf headed for a friendly tournament at Fuchun Resort Golf Club while the other enjoyed a spa session and a tea tasting ceremony The children spent time at Zoo Coffee a creative club located in a shopping mall where its unique set-up resembled a quiet forest wonderland with a myriad of wild animals
Guests then went for a boat ride over West Lake and watched a large landscape live performance created by three renowned directors ndash Zhang
WEST LAKE STORY
A TRIP PLANNED AROUND HANGZHOUrsquoS REVERED WEST LAKE TELLS OF THE DESTINATIONrsquoS RICH
CULTURE AND SCENIC STORIES
Yi Mou Wang Chao Ge and Fan Yue Guests visited the largest isle in West Lake which is called ldquoThree Pools Mirroring the Moonrdquo and covers an area of 6000 square metres The shadow of the isle the elegant garden and the scenic beauty combined makes the isle one of the top 10 West Lake attractions particularly popular during the Mid-Autumn Festival
The group also visited the ancient He Fang Street which has a profound history Consisting of the historical commercial civil and architectural culture of Hangzhou it is the best place
to get acquainted with the destination Groups also enjoyed the ldquoSong Cheng Eternal Loverdquo drama which is known as one of the more acclaimed shows in the world The performance describes the hardship of Liang Zhu ancients the magnificence of Song Palace the fierce battle of Yue Gu Jun the song of Liang Shan Bo and Zhu Ying Tai and the song of the white snake and Xu Xian These stories are told through a spectacular display of sound light and stage effects
70JUNE-JULY 2015
Sofitel Hangzhou Westlake Hotel
Golf tournament
70 Engage Hangzhouindd 70 24515 1149 am
71JUNE-JULY 2015
Engage
Aprilrsquos Wine Down Wednesday organised by ACI HR Solutions and Biz Events Asia gave guests the privilege of a first look at the new Club Lounge at Hotel
Jen Tanglin Singapore (formerly known as Traderrsquos Hotel at Cuscaden Road) Over 90 professionals from
the MICE travel tourism and hospitality sectors networked over drinks and a buffet spread with an
impressive display of sweet treats Guests also had the chance to look at guest rooms on the newly revamped
Club Floor The event was sponsored by Hotel Jen Tanglin Singapore and duetto
HAPPY SNAPS
FROM WINE DOWN
WEDNESDAY
71 Engage Hotel Jen WDWindd 71 24515 1149 am
72JUNE-JULY 2015
ćľŅǴŭƀ뼷āĶɽĄŗۍĉדĀϝĀŞ뼵ϾĀЌѠͱກĀěɁǟħކՠĀǚ뼶ĔȏϝĀŞ뼵ЌѠŠěɁǨͳȩĀĄqಌϾr뼷খأćӃɯӍЌѠ˖Ӫˡġ뼷ĉĶǨɶᅆŠڥĀďĄಌϾĀǃɩ뼷ƦϿĠě֏˺ॎӃɯģĝćĞƶѲʑħϢеǙҜಌϾɆԥ뼶ȁˤ뼷ĔĂʿāĶјǭŗqಌϾrǟħ٧Āǂʚ뼶
ľŅǴċʃ뼷āĶćĂȏοȢКɁʸˋˡʭĀʗˡĉՂNjȒŠğʑ뼷ɝŴĶƧħqಌϾrĪǭػ쨵ĖqಌϾrĴ뼷ƣźŴĶԒĞĖƇĬ쨵뼶ӗęĠĀĉĀƫĄ쨰qಌϾrźŴĶԒĞĖŕķ౯ĀЌѠŠԚċЌѠȞײ뼶ȆƻɝӍqۈिrǟħĂċŞҠƣźŴĶԒĞĖƇĬĴ뼷āĶǨīĖĀĄ쨰NJ뼵Ġʻ뼵Ljǥ뼵ݶиĀʇҌŠȱਢɁ뼶
ឧࡢ뼷ભȘʆĉˍĂĀۈिȢćᎴŐ뼷Ʀďě֏ˡĎĸ뼷ۈिŞҠஅƧĂԿԵĈवƺĀęኧ뼷ڇۃŎƼЍĀԄӪӃɯĉՂǡϰ뼶āĶȠƱ뼷ĔĂԿęĀ
ኧďĄࡒĀNJ뼶ȁˤ뼷āĶјǭŗလिNJۈǟħĔĂʿĀǚǦ뼷ŗĸdžفĀƄਬƺ뼶လف˧ǘdž뼷χƎǢĈԣŭĀ뼷ĄġŚŕƳĀهƞ뼷ԵĈqġŚσفƥيrĀݔ؆뼶அƧƜƚॸćॸĂɁƜƚĂƟ뼷фĘĀလفӲ˴ƄΡȸĠɹ뼵śĠɹ૨뼷ĝđħфĪҍ۵ӲĂśȥſƄᐻĀσ뼶ƄΡۈिŞҠƧƍͳ뼷ƄΡȺໆѲĈĠĬϵɘ뼷ۈि˧ăěģăˆϚȺNJĀ뼶
ćĔċˊʃ၅٧ƀ뼷źāĶĎĂŐΥҨqಌϾrĔċӛʚ뼷ĞĂĞǨͳȩĀĖЪĄƇĬ쨵Ⱥǰ뼷ಌϾ˄ăĂǭđᔐ쨱ಌϾģăĂǭ୨ăĻӍ뼶ŮđāĶҕċԳʇĞĂĞ뼷ȺǰāĶƲĐĝŀƜćಌϾƥġ쨰NJ뼵Ĵǎ뼵Ծ뼵ϔϙŠ뼷ĔĂȏŢāĎĸďĄಌϾ뼶ůķƜćȆĪ뼷ƓěŀƜġĀŇƂ뼷ŕȶđĀĄģđΓīΰĢŹ뼶ڒ
Ƿ୯փఔŨ쨗
ಌϾħˀ좄
ŭʃʃ
ǚтƂύĘʄӃɯٲ뼶ɑջ୯ѮąƬϢеϨȉʇĀ
ȶđȡ뼶
$KXGPVUۈि뼷KDVOſŚĂĀۈिϱǭɆ
$KXGPVUۈिĄŗĪƯĀě˴ӍϱǭЋƶɆ
ȱĈŪ
ɽৠ٧elbizeventsasiacom
௱ᅒ
Ѻᙕĉginabizeventsasiacom
ఫઽ
ৠ٧kristiebizeventsasiacom
72JUNE-JULY 2015
72 Chinese Editorial Lettersindd 72 24515 1150 am
73JUNE-JULY 2015
73MAY 2015
ƼЍ˗ՅЌѠ˥ʿಌϾЌѠˡϘċȞײʗ२ĉƯ뼷ħಌϾЌѠǭąƼĤĀԶѤ뼷ģǞơըdž˽ȞײŢƍͳಌϾӃDŽĀăגɸɾ뼶˗ՅЌѠ२ĉƯȜƍͳѲʹȉಌϾժΆʪʸćĂŐ뼷ƯʭѲʹҺʓа뼷ɡӴĀԜӍࠒΙĀ˝ՊƑħϭދ뼶ȮύNjęϙѲʹ+CEQDWEEKѲʹ˄ύʕᘶƋʕǟĀĻːࢬѱΙǝ뼷ĖƋʕďĀՒŞጣ뼷ǞĖƬԐԵ뼷ఁบጣ뼷৯χƯغĉ˴˖뼷ƲĂċժΆĝɩĖߙϜߝ뼶
ć˗ՅЌѠ२ĉƯĘ뼷ȜĈʈʞɩľߙϜাۋĀƯغĉ˴ΏDŽ˖Ӫ뼷ȺġಗĂǩDŽ؈ǂೀ뼵Ăǩೀ뼵Ăǩ˗Յਓĉ˴뼷ŗӍĂǩƼЍਓϢ˖Ӫǀȗ뼷ŴĶȜࡄħਓϢĘԭċȡĀ˖Ӫ뼶źƲʞऒĀਓϢʠߔಌϾӃDŽĀχ₈Ƭʇ뼶
ĤȀะɸľʞĎĢſŚʘ뼵96뼵չՍȓѣ뼵ՍၽݭDŽ뼵ଔӘݭDŽŠײĀӅśଋąύݔƬЌѠמćĤȀะऄЌѠঢ়ډЌťࢨƬЌѠݔDŽĀмȞॏě뼶ćॏěĘ뼷ڏˡߊͳȩˋśଋਓॏ˽מćƼЍĀŕĤмˡ뼶5ampŚܕߝĈՃȓѣ쨞ĤȀะ쨟ɽઠKUCڱӍěجƖҠӍūǕ쨣Ӄɯ뼵ƱůۈGGJCPԶФ뼷ˤơƜƚħęŝՇҜąĂċĻŗःˤιȸ뼵จęĉȱͶŠąݔƬЌѠŕĤƚяĀĂċݘČƯě뼶
73JUNE-JULY 2015
ɾϒǛТঢ়ЌѠמġŕęĀΪӃࢰȞײǛĎӽȜɘɾϒ⏜ࠑ뼶٩ʹćŭũˡ뼷⏜ࠑǛĎӽʇҌȜшĈǎϢӭ뼷˄ѲĈǚϗᤂːƶМĀěڱӍƜƚɁŞ뼷ಗƪċၰěढ़Šċěڱढ़뼶ˤơş֏ϝĄҬŅŭǛТঢ়ЌѠמȉ1TKGPVCN5GC8KNNCUCPFQVGNQORCP[VFڑ፴ৗڱćǘ⏜ࠑũѲ˟ȷǛĎӽЌѠŗĎĀԨĂċϝ뼶
क़Ś쨞OCTCӘЌѠӍʇҌ҈ثQVGNU4GUQTVU쨟ǘඳୌसӘራҠũѲĀ҈ثӘЌѠ쨞OCTC$CPIMQM쨟ć˥ūڏDŽąοȢКĀũˡ౯К뼶҈ثӘЌѠѲĈǎϢӭ뼵Ăċঢ়ډƄ˪േ౸뼵ĂŝʞǘljڝĀЌť뼵ĂċĐɒذƬʇħМƬĀƄჾКၰěढ़뼷ŗӍƪċĠβĨढ़뼶ĠβĨढ़ĀʋύරඌغŪ뼷ĻźӖĀĢƔʾϞɌʭ뼶ب
73 Chinese Sound Bitesindd 73 24515 430 pm
74JUNE-JULY 2015
ŊĈĉĻŗΞĘʄĄĂǝƄՃĻĨ뼵ĠĠӴĀŚęĝ뼶ȺۍĉדĀटĐę뼵ᇱЉĀΝբŠƍͳĀ϶ᇫሊş֏ĀŀƚໆѲȢĄġŚǀ뼶ȮϾĀʁĤҠ뼵ăߟĀĤĐŞઝǒҠĖōǩĀʋභ뼷ĘʄƄĴƄăćᄏƜƺŠŀƯ뼶
ĘʄĨŪħġŚě֏ˡĀȶ뼷פą؈ŠӃɯٲŢ˺ॎӃɯˡӪĀڇŠ؈ॸဩ뼷ԨĂĈϙʲɫĄˬιʘĀşТ뼷ȺˢϞవȘʆęΝ뼶ăΡǷȮċŚŝǝΝśşǡϰĘʄ뼷ĝĨڨǷŗŕŨĀĴǎĖТ뼶ĘʄӃɯٲŚӃɯਇɘǥːϵŀȩФ뼷ύǘĈŎԭħϔϙĀιʘ뼷ĘʄƲŭĝڇۃąƞęՏŚěڱӍ֏זĖĔƀڏDŽ뼷Ȇġďಗą(QTOWNCวݭġŚę˺ظ뼵ցЍ҈뼷ŗӍɩᕹϝĀĘʄŚĴظঌєŠĘʄŚǗΆ뼶
ϝĀŞϯȗȓѣӍƜƚॸȓѣXGPVU6TCXGNUKCƼЍჼƂɽǀȗCZCPVCUWYCPćă΅ǡŗ+ɮŝĀǻśଋąćĘʄڏDŽĀŚě˺Ӄɯűזě쨞+6JKPC쨟뼶Ŵćˈɩ$KXGPVUۈिਲ਼ɝĴȩФ뼷ĘʄćĔŭƀşŀąňęĀȻ뼷ƦؼĝĄŎᇫሊĀƶˋş֏뼶
qŢǘěغڱĎĸ뼷ĘʄĻĸԵĂНĈϙʲɫ뼷ƦؼąƄՃĻĨ뼶פąЌѠƥʋ뼷ĘʄŃĈňĠăǜՏĀɁŞŗӍԵĈȆŞɡĀբžŴĶ˝Պ뼶r
ěڱɁŞҤćĘʄĘʄшĈϿĠęՏě֏Ɂࢰ뼶ĘʄĤŚűז֏ƺĀŚڇۃġķďĄȺġĂċŕԵזӍƜƚɁࢰ뼷ƦؼģĄĠŭĎŚޱǫʕˡѩŞ뼶ĘʄȘűě֏ġķģĄڏěĀז֏ԨĂċډĀŚě֏ɁŞ뼷ƑĄڏѩĂȸ֏ěƂĀχџ˝Պ뼶ԨĂċџলĀɁŞĄĘʄŚěڱġķ뼶ĔċŗڏѩęՏŚěڱ뼵ԄӪΡƦʄʭʋĀěڱġķŞހŝݖઽͲġķ뼷ʁƶdž
Ęʄě֏ˡLjϋ˓ஸ
Ǘ˸뼷ȉʋභоŚӚ౨եȠʫ뼷ιʘѲƶϔŨຂ뼷ŞȗʞīĐћয뼶ěڱġķшĈĂċǚϗːƶМ뼷ĻગĉĀƄჾՏၰěढ़ŠċęŇăDž뼵ɧϜᰋࡊĀĠβĨěڱढ़뼷ߴĈŕϵɘĀƬڐͶՕӍǜཥѲ뼶ˤʋ뼷ěڱġķʭģѲɪĀʁƶեęЌѠ뼷шĈǎբҍϾϢӭ뼷ѲӍěڱԜӝ˖ӪमƼ뼷ĻӖՏĀěڱŠƜƚ뼶qrƼЍΡ뼵2ʠĉěӍͶԉěڱ뼵ljۈिş֏ݭDŽŭěŗӍġŚŭĘʄȘűěũDZȐၰĝćĔƀڏDŽ뼷˄ɩĖƶ뼶
ĘʄŕĤɁࢰ숯숯Śŝě֏ġķ쩑ӅNJǩ؆ħ0CVKQPCNZJKDKVKQPCPF
QPXGPVKQPGPVGT쨞5JCPIJCK쨟뼷Һ؆q0쨞5JCPIJCK쨟r쩓Āśƍ뼷ȜźϿĠۈƖŞҠĀതڌŢƋᓮƔ˫ɡ뼶Śŝě֏ġķύŚŝԄӪˌŠĘʄ؈ʸǟդӚ뼷ɽӚ౨ǚϗħоːƶМ뼷؆Șʆƥŕ뼶ě֏ġķшĈоːƶМĀبʭ֏ɁŠоːƶМĀبʋ֏Ɂ뼶بʭ֏ɁಗċęՏ֏ढ़Šċ٣ܪևŇĀ֏ढ़뼶ƲĂċęՏ֏ढ़ĀǚϗħːƶМ뼷ևŇĀ֏ढ़קːƶМ뼷խǫߴĻˢТ֏ढ़뼶ˤʋ뼷Śŝě֏ġķģѲĈċęŇăDžĀěڱढ़뼷ĻગĂχƁԮĉăDž뼶ǟħϝǡȘʆĘǚϗŕę뼵njːŕƬĀě֏ෞʸɆϝ뼷Śŝě֏ġķנמˀ뼵ઝǒ뼵Ԑߺ뼵ǘĂɆ뼷ŃѲĈѩȓ뼵Ԅˡġķ뼵ɪЌѠDžѲ뼶
Ĉqʁƶแrƥ؆ĀĘʄŗȺযĀęڇۃĀӃɯѺ۷ࡒNJЪጠŗӍՏĀŚě֏ƜƚǡĎڏѩ뼶
ǚтƂ
NJ졿ఫ
74-75 Chinese Cover Storyindd 74 24515 1150 am
75JUNE-JULY 2015
qύǘĈŎԭħϔϙĀιʘ뼷ĘʄƲŭĝڇۃąƞęՏŚěڱӍ֏זĖĔƀڏDŽ뼶r
ːĘʄӃɯٲŚӃɯਇɘǥ
ȞЌѠ뼶ĔŝЌѠŮĈǎϢӭ뼷Ӛ౨ǕǻύĂƁڝƬĀūǕݱɽˌ쨞Ӛǘŭͳ쨟ǨϐӚƦŪ뼶
ĻગĠǩਓϢ뼷ƦؼшĈۍĉٵґĀƬסĐɒذŠʕђĀϜٲ뼷ґʸˈƞՏĀƜƚ뼶ĀѲʹĄǘŗǡΟǼĀϜٲϐҜȥŪ뼷ƧȺŒŞ΄ąˈľŅȉλĎĀȗЯ뼷ŐଟĀŬǰƅ뼶
ԨĂċກĀɁŞקĄк˟뼶к˟ĄĂċמඵӭŠЌťǘĂɆĀ२ĉě˴உǒˌ뼷ŞƳĘʄĀġķŞь뼷ĄĂċʗŦȏˣߜĂċћ뼵뼵ΜĀˬǎ뼶ƜƚॸĻŗಶůĔƀĀˬǎǟħƜƚɁŞ뼷ŕґʸăɸľĉĀƜƚ뼶
ӃɯѺ۷ࡒĘʄшĈযĀ˥ͳΝNJЪጠŠ۵ĠΦࡡ뼷եϒĀՕNJȉŞĤɭɌĀĠƟNJȠઽʸ뼷ŪąĈĀʄ৫NJ뼶ʋභоŚӚ౨űז쨱ĈŎɸľŭĀġŚԽڄӚ౨ȉѲʹɧϜĀԽŠdžͳ΅ăෲĀΝᴂዣχƎঞĄȘʆɯϢĖĘʄĴĀκɯƥŞ뼶ʞǘᐤҠŠ༽ҠĈŎĀࡊŚĀƳߋӭӚ౨뼶ĔȏբžĝĄ˺ॎӃɯͱƜƚǡӍƜƚŶĀŕމŅ뼶
ͻĘʄŮĈŒѧǫԘĀեϒᆶŝԳŠƬďĻˢТĀसӆŠിӆĝĄڏѩě˺ӃɯĴăĻǸľĀӗމƥŞ뼶
ĤNjƄՃĘʄшĈϿĠڏѩęՏŚ֏זŠěڱĀɁŞ뼷Ʀ۵ĠĀϾӍԄӪЌѠģĝшĈϵɘ뼵मĀʗˡěڱѲ뼶ƜƚॸĞߜˣο˩ܪĀɁŞ뼷ĘʄȜĄĆĀŕՊ뼶˝މ
ƜƚॸăҨছ˝Պć06ĘʄڏѩĂɁϜЬƬݔĀ৫Ţ뼶ĔŝΪφĠŭષ۵ĠDŽˡę˺ĀஉǒˌȜ२ĉěǨ뼵ډԐढ़뼵Ќኃ뼵ঢ়ډфŠஉǒˌʪʸħĂɆ뼷ħƲĂʞĎਓǙҜǡǨλĈĀ৫ŢɆԥ뼶உǒˌԵĈĻગĉνӐКٮЌ৫Ţ뼷ͱĉၰěКĀˬǎ뼶ǩŚĀԐढ़ǂೀ)TCPV$TWPUGFGPŃĻħƜƚʔǻǭ˱뼷ŗӖਓϢĀˍ뼶06ĘʄɆƍĀĄћĂƄȕĀȞʞ뼵ՇҜƺŠџݔ뼷ŕґʸ
ćĔƀڏDŽĤмȞşҘě뼵Ĵল뼵ƜƚŶ৫ŢŗӍΡě뼶ǨŗŚōǩȞײƧʑӘϙ뼵ı҈뼵KOO[JQQ뼵ᅱᅧ뼵วѩŴĶĀƜƚ뼶ڏŠɲϜϙĝ˝ՊćĔƀݭ
АҔćĘʄϒʋභƳΟǼĤܪҠʭ뼷๗ŭĘʄȘűڏѩŞĀnjĴѲʹ
74-75 Chinese Cover Storyindd 75 24515 1151 am
76JUNE-JULY 2015
ТŪιͲĔٯĄƦͲȒĀƂ뼷ĻĄۍĉדኁĀĄЌѠӍӃɯ˖ӪˡĀߊӿϰϰఆĨƚȡ뼷ŊĨӍĴŢϢеɘDŽڥɘ뼶뺭
ćǗŔɫ뼵55뼵ȖŠ)EJCVDžǗŔʘԭħşТĀƎĐ뼷ĉȉĉƥǎĀˈਜঞĄӚӐŠάȱͶŕȶđĀƶК뼶Ţǘߊĉ˴Ďĸ뼷ĈąĔȏǗŔʘĀৗՎ뼷ŢϢеɘDŽɘďȻīΜƦͲڏ뼶Ļ뼷ďϝǡĀŰߧƦҶ뼷ЌѠӍӃɯ˖ӪˡĀߊӿڥఆĨƚȡ뼷ŊĨӍĴŢϢеɘDŽٯɘ뼶뺭뺭
२ĉϢе˖ӪĄࢨˡŪβĀȱਢ뼷ਯȺĄćЌѠ˖Ӫˡ뼶ĂŝśɡĀЌѠκΓīƧźĢŹǜതڌŢƋҠŒũĎ뼷ąĢŹŠതćɳ뼷ĈĠɹ쨵ňĠĴȊ뼷ࡍהŢƋĀڌćϢе˖ӪĔċցΆĘ뼷ЌѠߊӿТăĖЌѠćܦΰɌʐਓϢŦƟĀnjː뼶
ͱϿߊĉ˴ˆ˽ɝĂɝĢŹĔċɝʚ쨰ϢеěǂƚȜŀNjιƈāĀʅȁĄƇĬ쨵ȺǰďĄǥʿĀӷݦȱͶŠϢеĀฑࡄʇ뼶ĂҶŗકƥ뼷ЌѠߊӿƙĀĄqӚӐȱͶrĀŀNj뼷ƦăĄڙᆃĀˈ˱뼶
ljĂċߩղϰϰĄŕՋĀ뼶ƜƚغͱϿĄȁħԚċЌѠȞײ뼵ЌѠĀŞžͱȁЌѠǔɘDŽջĤDžʅȁŢԚĂŝЌѠмŀ뼷ȚЌѠߊӿĈޡȉĔǩದćϢеԒͶ뼷ũ˧ȉŴĶӚӐʸǟȱͶ뼶ȚНʥ쨰ăĻŮʘľǗŔɫͱҽƱĎȉϢеӚӐʸǟȱͶ뼶
ſŚʘěڱȉƜƚŭƼЍěڱ٩ԏ뼷ۈिȜҬφڇʠԄӪӃɯɁ뼷ƦԄӪƜƚȜભŕęˌŒ뼶ȁˤ뼷ĞđćതڌպݰĀě֏ˡġŒĂᤋ뼷ЌѠďκӚӐĂжƬΙ뼵ƬвĀߊӿ뼶
ӍĴŢϢеɘDŽɘĄȌīϢеŕĈвĀƶʑ뼶эɘăȚȩФߊĉ˴ŢϢеŠĔඐŀNjĀȶ˸뼷ģĄƬߊĨƺĀƶʑ뼶ĴǎĄȱਢ뼶ȮŕŶĂơȉϢеԒͶĖĪĂơĀɘăˆ˽ɸľċŇĴ뼶ŚʠϵϢеɆԥϯȗශઆȓѣ49QTNFYKFG˥ʿŢۈƖŞҠě֏ˡɘDŽąĂЬз뼷ʪưФĈĀದćϢеĈߊӿȉŴĶɘ쨱ˤʋ뼷ɸľĀߊĉ˴ΞħŮđŴĶιďΚȥŪӪ뼶ĔċƄࡢħۈƖҠĀߊˌǀȗژąܔѧ쨗
ȁˤ뼷ħąŕęՃʇŞƬߊƯě뼷˄ϢеɘĈвॼ뼷κƙĖŗĪڨǴž쨰s đĈࡄNjŠƱķ뼶ǚŢϢеđϭࡄ
Nj뼷ਯȺĄćƸĀľԘġ뼷ϢеňͲďĨƴśĆĄśǘŬķͱĄȩǚˆޚƦǢ뼶ǞĎ뼷ĈƱķƷĨϢеƱ˖뼷ĂϢеƱ˖뼷ĆŪβĀǴĢƔďƬ뼶߀
s ĠɝũǽКʚϝ뼷˄ɑϢеȀŗĸdž뼶ĔĄĂƞڇϢеϨȉƸĀƤƶʑ뼶ĻŗȮqħƇĬr뼵qƧڒr뼵qƇĬr뼵qɑĆffɑгār뼵qĆĀğʑƧrDžɝƶКũ˧뼶
s ĞѩʑdžɃϢеĀѢˆ뼶ϢеƫĆĀɝʚŶ뼷ăđŮĄӕҢćŦƀ뼷ɝȠȱĀɝʚ뼷ĔƟĆĈĻĨȌīϢеŊĈĞĖĀʋĀƱʜ뼷ģĻŗӚӐŐϢеŢĆĀƱķ뼶
s ыħϢеԵĈҲĀʋ˖Ӫ뼶ϔĄҺ˱ĀȅѮѲʹ˖ӪģӖ
ŗźϢеƴīĆňķ뼷ĨdžɃŴĶĀ뼷ȮƦźŴĶŢĆмŀČƗ뼶
s źϢеƢƅĆdžɃŴĶĀ뼶ěڱĉ˴ƼƔdžɃŴĶߊĝЏʫغĀ뼶ȁˤ뼷ժዓȴ뼷ăđǙᛃ뼷ģăđߣŎǟśѢˆ뼶ȮĆĀɝŠɽʪ뼷ϢеĨѿʓƢƅĆĄdžɃŴĶƥǡǨĸĀƸ뼷ƦؼģěźŴĶƴīĆňժķŠůķ뼶
ʘľȉϢеƥǎĀˈਜŠӍĴĀɘ뼷ăȚĻŗźĆŨэТŪιͲ뼷ƑȶđĀĄĻŗƬĆĀߊĨƺŠϢеĀƫǼ߀뼶
JTKUVKPG)COCTTCĄ49QTNFYKFGɽઠ뼶49QTNFYKFGĄĂؽƖҠۈŝŚʠϵĀϢеɆԥϯȗශઆȓѣ뼷шĈο˩ࡒĀě֏ǀԥ뼶˽ȓѣĪĀۈƖҠӿʗɠħϢеǭȉě֏ȠȱĀјƶ뼶٩ƢނŰ뼷ɑˢˈȉJTKUVKPGԒͶ뼶Ǘ쨰EJTKUVKPGICOCTTCNTCYQTNFYKFGEQO뺭
76JUNE-JULY 2015
qɘăȚȩФߊĉ˴ŢϢеŠĔඐŀNjĀȶ˸뼷ģĄƬߊĨƺĀƶʑ뼶ĴǎĄȱਢ뼶ȮŕŶĂơȉϢеԒͶĖĪĂơĀɘăˆ˽ɸľċ
ŇĴ뼶rCHRISTINE GAMARRA
LRA WorldwideɽઠؽƖҠۈ
ƢԺ
76 Chinese Knowledgeindd 76 24515 1153 am
IBC IBTM China ADindd 50 13515 833 pm
ಌϾ٧
7 Sabah Tourism Board ADindd 7 24515 1235 pm
25JUNE-JULY 2015
designed small two-wheeled rickshaws and embark on a tour of famous Kyoto landmarks surrounding the hotel Cross the Togetsu (crossing moon) Bridge and visit the Tenryu-ji Zen Temple established in 1339 by shogun Ashikaga Takauji in memory of Emperor Go-Daigo Existing buildings were restored to their closest originals after having gone through eight fires centred by a Zen garden displaying the balance of Yin (rocks) and Yang (water)
The hotel can work with the temple to organise activities such as meditation and hand-copying of sutras This is certainly a place to recharge and restore inner harmony after a productive conference in Osaka Equally wondrous is a Jinrikisha ride around the Arashiyama Bamboo Grove which is a popular site for photography The fresh air along with the staggering height and intense green hues of the bamboo makes one feel that all troubles will eventually come to an end
EXPLORING FURTHERVenture further into other parts of Kyoto Check out the must-see Fushimi Inari Taisha a Shinto shrine dedicated to the gods of rice and sake famous for its two-hour hiking path through the Senbon Torii shrine gates outlined by red overarching frames and fox
sculptures holding a key in the mouths for the rice granary
Head over to Gion district and let your imagination go back in time as your stroll through the alleys of old tea houses some of which are now converted into stylish restaurants and retail shops like Leica As Gion is known as the geisha district it is not uncommon to see Geiko (professional geisha) and Maiko (apprentice) throughout the day There is a large variety of retail shops selling Japanese incense tea and arts and crafts such as ldquokanzashirdquo an ornamental hairpin Rest your feet while indulging in an epicurean experience at the Shimogamo Saryo restaurant set in a
traditional Japanese house since 1856 Post-dinner head for some Japanese sake tasting at Machiya in Gion
BEFORE FAREWELLBid farewell to Kyoto on a high note by planning a series of cultural team-building activities with the Suiran hotelrsquos concierge Team members can embark on a traditional Kyoto sweet-making (Kyo-Gashi) activity conducted by 260-year-old family business Tawaraya Yoshitomi or try Ikebana the age-old Japanese art of flower arrangements End the team-building activities with a traditional tea ceremony and learn how to receive and appreciate a cup of tea in the hotel garden
Team bonding is a crucial component of incentive trips Asians culturally bond over meals Consider organising nightly supper sessions of Japanese Ramen where delegates get to try and compare ramen from different ramen shops Or drive a ldquobest ramen eatingrdquo photo competition through social media channels
RAMEN BONDING
Arashiyama Bamboo Grove
Traditional tea ceremony
25JUNE-JULY 2015
Kyo-Gashi making Sake tasting
Superior King Room at Suiran
22-33 Luxury Issueindd 25 24515 1138 am
26JUNE-JULY 2015
Do you believe there are moments when we can feel the physical halt of time Moments where the rush of everyday life and work commitments take a backseat giving in entirely to a view or feeling so mesmerising it overwhelms you Moments where personal problems cease to matter albeit for a brief moment for the magnitude of your problems feels insignificant in comparison
For me it took standing at the West end of Angkor in Siem Reap and taking in the view of Angkor Wat in its full glory A sharp intake of breath as I marvelled at the workmanship of the intricate Khmer architectural carvings on the walls and pillars constructed in a century that did not have the tools and technology we have today Like all tourists in Siem Reap visiting Angkor Wat was one of the first things on the list Leak the helpful guide assigned by DMC Asia Expeditions explained that Angkor Wat is only one of the many religious monuments in the Angkor area a huge archaeological park that spans 400 square kilometres It comprises a hefty number of remains of the different capitals of the Khmer Empire from the ninth to the 15th century Once a Hindu and later a
Buddhist temple Angkor Wat was built in the 12th century and remains as the only religious centre in the area
After emerging from an extensive brand transformation from micenet ASIA to Biz Events Asia that left us excited satisfied but mentally drained I jumped at the opportunity of visiting Siem Reap in Cambodia a place I knew close to nothing about Siem Reap may be an emerging destination but it is already filled with tourists due to its rich line of historic and religious artefacts The best jobs locals can have in Siem Reap are the ones directly fuelled by tourism ndash as tour guides and in hospitality The high proficiency of the English language spoken everywhere is also a true sign of a thriving tourist destination in Southeast Asia
TheLuxuryIssue
THE LUXURY OF TIME
RETRIEVE LOST TIME AND ALLOW FOR TRUE INCENTIVE CONNECTIONS
THROUGH THE HISTORICAL BEAUTY OF SIEM REAP
WORDS KRISTIE THONG
Ta Prohm
26JUNE-JULY 2015
22-33 Luxury Issueindd 26 24515 1138 am
27JUNE-JULY 2015
27
LE MERIDIEN ANGKOR Despite the lack of existing MICE
infrastructure Siem Reap remains a
viable option for meetings and incentive
programs with its can-do attitude
These are the sentiments of Dennis
Kam director of sales and marketing
at Le Meridien Angkor He shares that
the hotel hosts up to four international
corporate groups a month of which
most come from Singapore China and
Thailand Besides the 200-guest Tara
Ballroom the hotel has an impressive
and well-landscaped garden that works
well for al fresco cocktail parties and
gala dinners of over 1000 guests The
lobby can also be easily taken over and
transformed to the requirements of
the event organiser A popular choice
is having a dinner hosted at a temple
where the hotel has hosted smaller
groups of under 100 guests at the
Kraven temple complete with stunning
lights and warrior dancers
ASIA EXPEDITIONSIn an exotic destination like Siem
Reap it takes a trustable destination
management company to ensure
everything goes according to plan I had
a guide who would go the extra mile to
accommodate any last-minute changes
and knew exactly where to take me
when I asked for something out of the
norm or local Apart from Cambodia
Asia Expeditions has a presence in
Myanmar Laos and Vietnam
SHINTA MANI FOUNDATIONSiem Reap is an ideal destination for
corporate groups looking for a cultural
incentive experience with a strong
CSR element Hiring the local Phare
Circus troupe for an event allows
groups to tick off their CSR KPIs Many
hotels also work with non-government
organisations that help support the local
community ndash be it through education
training or employment The Shinta
Mani Foundation is a registered local
NGO that focuses on three core areas
education small business start-ups and
health care On top of donations USD 5
from a nightrsquos room rate at the luxury
boutique Shinta Mani Club or Resort is
donated directly to the foundation
AN INCENTIVE OUT OF SIEM REAP
The same feeling of time stopping was
experienced through the hours spent
exploring sites such as Bayon Temple
and the ruins of Ta Prohm ndash a temple
made famous by Angelina Jolie in Tomb
Raider We also headed up to the Kulen
Mountain which is not just a popular
tourist site but where many locals visit
during the weekends to relax or swim
under the waterfall
In a beautiful destination like Siem
Reap we are naturally inclined to
switch off making connecting with
onersquos self possible It is where the 24
hours in a day pass seemingly slower
as though the seconds match the pace
of a calmer beating heart Without the
usual modern worries it also motivates
incentive delegates to truly connect
with each other making incentive
programs worth every penny spent
View of Angkor Thom Temple Angkor Wat
Banquet dinner at Kravan Temple
27JUNE-JULY 2015
22-33 Luxury Issueindd 27 24515 1138 am
28JUNE-JULY 2015
Depending on perspectives luxury
can mean catering to an upmarket
audience or simply having the luxury of
space and time and a chance to take a
breather and relax We learnt recently
that Singapore-based Saakalya Travel
is unique in the way that it provides
these luxurious simplicities to busy
professionals away from the bustling
and sometimes chaotic cities to some
of the most beautiful and culturally-rich
destinations in Southeast Asia
The duration of the trips is kept short
and hosted during the weekends so that
they do not eat into the limited time of
busy professionals but yet sufficient
in providing a deeply refreshing and
rejuvenating experience Luxury is what
enriches us be it physically mentally
or spiritually Its value can be found in something true and pure whether that
is attributing significance to the time
and dedication spent on hand-crafting
deacutecor as with the Saakalya Collection
or indulging in beautiful open spaces
of scenery The concept of luxury is a
wholly personal perception
Travel experiences at Saakalya are
centred on somewhere new and
something different Bali is the current
destination that Saakalya explores
with access to a richer variety of
areas and opportunities built on the
connections of Saakalyarsquos managing
director Alexandra Schmutterer
Locations are curated through the
knowledge of locals working alongside
Saakalya to embrace the concept of
TheLuxuryIssue
INTERPRETATIONS OF LUXURY TRAVEL
NOT ALL THAT GLITTERS IS GOLD IN LUXURY
TRAVEL SOMETIMES ITrsquoS JUST A BREAK FROM ALL
THE DEADLINES YOU MAY OR MAY NOT HAVE MET
AND THE LUXURIES OF BEING ABLE TO ENRICH
THE BODY MIND AND SOUL IN TRAVELWORDS GINA SIN
holistic travel Each trip only allows
for up to a maximum of 12 people
in order to maintain an exclusive
and personal experience The
variety of experiences planned
around tranquil surroundings has
been designed to encourage new
passions such as arts cooking wine
tasting (you may be surprised Bali
does have a winery) or yoga taught by
world renowned instructors Guests
will also stay in personal villas in a
luxurious resort maintaining the
feeling of exclusivity and privacy
In pursuit of more exclusive and
unconventional destinations works
are also currently underway to
create such experiences in Thailand
22-33 Luxury Issueindd 28 24515 1138 am
My Magnifique VoyageMy Magnifique VoyageMy Magnifique VoyageMy Magnifique VoyageMy Magnifique VoyageMy Magnifique Voyage
Grand Ballroom
Th e Grand Gamelan
Luxury Pool AccessLuxury Pool Access
SETTING THE STAGE FOR INSPIREDMEETINGStrade AT SOFITEL BALI NUSA DUA BEACH RESORT IS AN INNOVATIVE SET OF VENUE CHOICES THESE COMPRISE 12 FUNCTION ROOMS INCLUDING 2 BALLROOMS ALL OF WHICH ARE WELL-EQUIPPED AND FEATURE NAMES THAT INVOKE DEEP BALINESE MEANINGS AND ENDLESS INSPIRATION YOUR PERSONAL INSPIREDMEETINGStrade PLANNER WILL HELP YOU CREATE A TRULY UNIQUE OCCASION DISCOVER ALL OUR MAGNIFIQUE ADDRESSES IN OVER 40 COUNTRIES ON wwwsofitelcom
DISCOVER OUR MAGNIFIQUE ADDRESS IN BALI
My Magnifique VoyageMy Magnifique VoyageMy Magnifique VoyageMy Magnifique VoyageMy Magnifique VoyageMy Magnifique Voyage
SOFITEL BALI NUSA DUA BEACH RESORT
MAGNIFIQUE EVENTS
TAILOR-MADE MEETINGS IN A STUNNING BEACHFRONT SETTING
KAWASAN PARIWISATA BTDC LOT N5 NUSA DUA
BALI 80363 INDONESIA - TEL (+62) 361 849 2888
H9078SOFITELCOM
JOIN OUR GLOBAL LOYALTY PROGRAMAT ACCORHOTELSCOM
29 Sofitel Bali ADindd 29 16515 652 pm
30JUNE-JULY 2015
LUXURY AT SEATHE GOLDEN AGE
OF SAIL STEALS THE LIMELIGHT AT A RECENT
OFFICIAL MEDIA LAUNCH OF ROYAL ALBATROSS IN
SINGAPORE
WORDS GINA SIN
Some have always seen the appeal of having events held near water whether
it is an outdoor poolside cocktail event or a networking party on a dockside yacht
against the sunset Royal Albatross originally built in 2001 and later acquired
by Tall Ship Adventures Pte Ltd is the latest attention grabber for business
events in Singapore
Once a traditional sail training ship Royal Albatross exudes sheer luxury with its hard-carved wooden interiors sturdy
aluminium masts 22 majestic sails and 60000 LED lights customisable to 512 colours It can accommodate just shy
of 150 guests for day sailing or over 200 guests berthed
The media launch perfectly encapsulated the experience of being on the ship We went on a tour of its 185-square metre
upper deck Grand Salon and five ensuite cabins and enjoyed cocktails and canapes
specially prepared by Clubvivre We watched its crew climb the shiprsquos masts
in preparation for a ride out to Lazarus Island where fire-eaters gave us a warm
welcome and a delicious satay (barbequed meat on sticks) buffet awaited us We
headed back to reality eventually but not before everyone was handed flutes of
bubbly to end the beautiful night
Delve into Thailandrsquos spiritual culture at the Erawan Shrine located in the heart of Bangkokrsquos Ratchaprasong precinct on Ratchadamri Road Proceed with a stop at Grand Hyatt Erawan Bangkok a renowned luxury hotel located just next to the shrine
Despite a lobby constantly abuzz with activity it induces a calming effect on arrival as the fragrant air-conditioned setting cools you down The newly-refurbished guest rooms showcase residential-styled amenities making delegates feel right at home ndash perfect for residential conferences and events The hotel offers event planners an incentive to a rejuvenating experience at the tranquil isawan Residential Spa amp Club
While ldquooptionsrdquo is a key component with creative event buyers the hotel offers a high-end board room a grand ballroom with an eight-
metre-high ceiling as well as The Campus event space which continues to draw hot demand since its launch in 2009 A Singapore-based corporate event specialist feels The Campus ldquoprovides a fun environment that inspires creativityrdquo where delegates can relax and be themselves contributing to ldquobetter communications at an eventrdquo Due to its unique setting The Campus has also started to attract banquets and weddings
With the rise of smaller-sized events and incentive groups ldquothe residencerdquo offers a New Yorker-designed executive residential-styled setting Whether itrsquos pre-event drinks in Apartment 305rsquoS own Gallery or breakout creative sessions in any of the other four luxurious event rooms ldquothe residencerdquo provides a unique environment for planners with the objective to strengthen team spirit and enhance relationships
TheLuxuryIssue
LUXURY IN THE HEART OF BANGKOKEXPERIENCE THE LUXURIOUS FEELING OF SPIRITUALITY COMBINED WITH A HOTEL THAT KNOWS EXACTLY WHAT EVENT PLANNERS NEED
WORDS EL KWANG
The Campus
Royal Albatross
22-33 Luxury Issueindd 30 24515 1138 am
31JUNE-JULY 2015
TheLuxuryIssue
Major hotel chains and their rapid growth in the Asia Pacific region have always gotten most of the attention in business events The rise of independent hotels however has been evident in recent years as the category gains more prominence A Biz Events Asia survey conducted in May revealed that the majority of respondents (95 percent) are interested in independent hotels due to their unique product offering
ldquoTravellers today are looking for authentic and memorable experiences where travel is aspirational and luxury is defined by personal life and style preference at any given time in your liferdquo says Josephine Lim managing director of South East Asia for Preferred Hotels amp Resorts
ldquoIndependent hotels are often borne from entrepreneurial hotel owners with a passion for the art of hospitality They deliver the authenticity of a destination ndash featuring the unique characteristics of specific cultures within their own brand of hospitality that allows discerning travellers to lsquolive like the localsrsquordquo she adds
Also playing a significant role in the rising trend is a growing demographic of high-earning millennials with sizeable disposable incomes looking for exclusivity in cooler trendier and off-beat experiences
ldquoIndependent hotels pay a lot of attention to detail and design aesthetics Though some of them may be smaller the experience is often different and more magical I tend to stay in such hotels if I want a different experience they tend to feel more luxuriousrdquo says Jeanne Hong a 35-year-old finance professional who is also the
THE LUXURY OF AUTONOMY
INDEPENDENT HOTELS OFFER OFFBEAT OR EDGY LUXURY
EXPERIENCES BUT HAVE THEY GAINED THE TRUST OF EVENT
PLANNERSWORDS KRISTIE THONG
The Dhara Dhevi Chiang Mai
31JUNE-JULY 2015
22-33 Luxury Issueindd 31 24515 1138 am
32JUNE-JULY 2015
co-owner of The Snack Guru an online store selling healthy gluten-free snacks
Putting independent hotels within a single alliance has long been industry practice and there are many benefits to doing so An independent hotel under a company like Small Luxury Hotels of the World or Preferred Hotels amp Resorts can save costs by easily tapping into the hotel companyrsquos global distribution channels gain awareness through joint marketing efforts or build continued satisfaction with the companyrsquos loyalty program While individual properties may be overlooked when pitching for corporate business joining a hotel company offers them tender opportunities with multi-national corporations
These independent hotel companies have been gaining traction Worldhotels welcomed seven new members in the first quarter of 2015 adding to its portfolio of nearly 500 properties worldwide Small Luxury Hotels of the World has announced at least eight member hotels and resorts of which several will be opening throughout the year Meanwhile Preferred Hotels amp Resorts introduced six new properties ideal for the business events market that will be scheduled to launch by the end of 2015
A CHAIN GOES FREEIn early 2015 Starwood Hotels amp Resorts announced the launch of its 10th brand that now falls within its extensive portfolio Tribute Portfolio promises owners Starwood Preferred Guest (SPG) members and guests
the ability to ldquostay independentrdquo with a selection of independent upscale hotels in high-demand destinations While falling under the new brand name the independent hotels within the portfolio will maintain their own unique identities and continue to promise boutique service
Adam Aron chief executive officer of Starwood adds that the mission of the new brand is to ldquobring great hotels in great destinations to loyal SPG members who make up more than half of all Starwood staysrdquo As with Starwoodrsquos other nine brands SPG members will be able to earn and redeem Starpoints at Tribute Portfolio hotels and enjoy in-hotel elite tier benefits such as upgrades welcome amenities late check-out and more
NUMBERS FROM THE SURVEY
LEADING HOTELS OF THE WORLD SMALL LUXURY HOTELS OF THE WORLD
95list something new and unique product offering as reasons why they will go for an independent hotel
35 will take into consideration loyalty programs when considering the use of an independent hotel
Event planners have stayed with a member hotel in these hotel companies at least once
ITrsquoS ABOUT THE SERVICEThis recent development from Starwood may put independent hotel companies on alert in particular due to Starwoodrsquos strong and global branding as well as its loyalty program While many independent hotel companies offer some form of loyalty program most are only beginning to find a footing with loyalty programs specifically for event planners Elaine Macy senior vice president group sales for Preferred Hotels amp Resorts revealed that a meeting planner loyalty program is currently undergoing a Beta testing in North America under iPrefer the companyrsquos point-based guest loyalty program It was introduced in early 2015 to offer planners points for actualised revenue from rooms booked
Royal Palm South Beach Miami Starwoodrsquos first Tribute Portfolio feature hotel
22-33 Luxury Issueindd 32 24515 1138 am
International Starfor Leadership
in Quality Award 2013Gold Category
Certificate of Excellence2014 WINNER
One World Hotel
Find us on
first avenue bandar utama city centre 47800 petaling jaya selangor malaysia toll free domestic 1300 88 7888 toll free international 1800 88 7888tel 603 7681 1111 fax 603 7681 1188 email enquiryoneworldhotelcommy website wwwoneworldhotelcommy
Half Day Meeting Package from RM218 per person per day
Full Day Meeting Package from RM228 per person per day
2015 Meeting Packages
Meeting faci l i t ies recognised by the world
At the 5-star One World Hotel you can expect ample space luxuriously appointed with spectacular chandeliers and state-of-the-art facilities including simultaneous interpretation system live feed facility and mood lighting with variable colour setting and free Wi-Fi However what makes corporate functions here extra special is the opportunity to put fun back into functions
Anythingrsquos possible in One World To add some excitement to your next event speak to our Conventions and Events team today at 03-7712 2289 or email cneoneworldhotelcommy
Prices are in Ringgit Malaysia and inclusive of 10 service charge and 6 goods and services tax
ldquoTravellers today are looking for authentic and memorable experiences where travel is aspirational and luxury is defined by personal life and style preference at any given time in your liferdquo
JOSEPHINE LIMManaging Director of South East AsiaPreferred Hotels amp Resorts
at member hotels and already has more than 550 planners enrolled
Perceptions of service standards and event delivery also differ According to survey findings perceptions are pretty much split down the middle when it comes to concerns over an independent hotelrsquos brand standards in event delivery
While some believe the use of an independent hotel for an event may ldquonot be able to benefit from the established international image of hotelsrdquo others feel they offer a less mainstream and more intimate touch while not compromising on service standards Many will take to leisure-focused research through sources like TripAdvisor or rely on word-of-mouth to gauge standards of an independent hotelrsquos ability to host events Some however feel that the overall experience is dependent on the staff and service standards and do not take into account the hotel status
22-33 Luxury Issueindd 33 24515 1138 am
34 Luxperience ADindd 34 13515 841 pm
35 Pullman Bangkok King Power ADindd 35 19515 758 pm
36JUNE-JULY 2015
TalentAndMentor
There is no argument ndash talent is one of the most common and hottest buzz words in business events and hospitality While many companies experience what appears to be a talent crunch in Asia one professional who has spent years in talent assessment and human capital strategies suggests the ldquoright fitrdquo might be the bigger issue
Thomas Wai director for Asia Pacific at Talent Plus Inc says the challenge of identifying engaging and retaining talent differs for a region as large and diverse as Asia Pacific With his work bringing him to over 30 cities in China including the third and fourth tier cities Wai has met ldquogreat people who are driven honest and hardworkingrdquo and seen career fairs in Shanghai filled with tens of thousands of candidates expressing genuine interest Identifying talent is likely to be an issue here according to Wai and the question companies should be asking is if there is a structured and effective interview system in place to identify the right talent
For mature cities such as Singapore and Hong Kong talent retention is at play
ldquoUnfortunately many organisations do not pay sufficient attention in re-hiring their people They pay little focus in developing their potential They focus on peoplersquos weaknesses rather than setting them up for success As a result talented people leave the organisation and recruiters assume that they cannot find people to join themrdquo Wai says
ITrsquoS NOT ABOUT THE MONEYThere is a misconception that salary compensation and benefits are the most crucial investments in employment or talent retention While they used to be the key elements to attracting and retaining talent evolving socio-economic factors along with a thirst for information and constant change brought on by the Internet age have shifted mindsets of working professionals Wai calls monetary benefits ldquosatisfiersrdquo but not motivators
ldquoThe key motivators to truly engage and help us to getting and retaining our performers are recognition one-on-one time mentoring setting them up for success paying attention to them listening to their physical and emotional needs helping them to become significant and allowing them the freedom to be the very bestrdquo he says
We are well aware that a sustainable work force be it in the West or Asia Pacific starts from the top And it may be the hardest but most rewarding step Top leadership will first need to show commitment in building a talent-based culture and demonstrate that they care about their people
ldquoThen you need to understand the DNA of your top performers decode and understand what makes your successful people successful Use these DNAcharacteristicstraits to create an interview as part of your selection consideration when you are considering new candidates or promoting from withinrdquo Wai says
THE LUXURY OF TALENT
SCRAP THE IDEA OF A TALENT CRUNCH WE HAVE THE TALENT IN ASIA BUT DO WE KNOW HOW TO
GET THE RIGHT HIREWORDS KRISTIE THONG
36JUNE-JULY 2015
It is useful to evaluate his potential so as to help him with his blind spots while putting focus on his strengths
On top of constant and open communication Wai recommends ldquostay interviewsrdquo These interviews recognise the achievements of employees and identify subsequent steps for growth
ldquoThis way you would have a better chance of creating a sustainable work force for the future state of your organisationrdquo Wai adds
SUCCESS SHOWSA sustainable workforce translates to a successful business Wai cites the example of the Capella Hotel Group where its property in Singapore continues to enjoy one of the highest occupancy rates since its opening six years ago When the group took over the Ritz-Carlton property in Bali it enjoyed the ldquobest year ever after 17 years in businessrdquo Founder Horst Schulze was quoted in an interview saying itrsquos all about the right hire
ldquoWhat a customer wants is no defects timeliness and caring service How do I know my front office manager is taking great care of my guests I can ensure this by selecting the right talent Somebody that has it in themrdquo
The effect flows through every aspect of the business
ldquoYou could see the positive results from their high level of guest satisfaction guest retention employee satisfaction and ultimately financial rewards for the owner and investors as wellrdquo Wai says
36-37 Talent and Mentor Thomas Waiindd 36 24515 1140 am
37JUNE-JULY 2015
37
ldquo
ldquoThe key motivators to truly engage and help us to getting and retaining our performers are recognition one-on-one
time mentoring setting them up for success paying
attention to them listening to their physical and emotional
needs helping them to become significant and
allowing them the freedom to be the very best
THOMAS WAIDirector Asia Pacific
Talent Plus Inc
37JUNE-JULY 2015
szlig8QGHUVWDQGERWKWKHLUtalents and desires and their weaknesses and blind spots
szlig)RFXVRQWKHLUWDOHQWVDQGcreate platforms for them to exercise their strengths
szligHHSDQRSHQGRRUSROLFIRUyour teams to approach you with concerns suggestions and innovative ideas for growth
szligQGLYLGXDOODFNQRZOHGJHtheir hard work and achievements do it timely and sincerely
szlig5HPHPEHUWRWDNHWKHWLPHto understand why a team member would make the decision they made and why instead of rushing to judgement about a decision
KEEP THE MOTIVATION
36-37 Talent and Mentor Thomas Waiindd 37 24515 1140 am
38JUNE-JULY 2015
Knowledge
IT MAY SEEM OBVIOUS BUT THE STARTLING TRUTH REVEALS A GAP IN HOSPITALITY SALES TEAMS AND THEIR ABILITY TO FOLLOW UP
In this day and age of email SMS Twitter and Gchat personal contact is still the most important way to build relationships In a world of ever-increasing automation and impersonal service a hotel must distinguish itself from its competition Hospitality sales teams need to realise that product and price are very similar in todayrsquos market What will be the clientrsquos reason for awarding a piece of business The relationship with the customer and the loyalty built up over time Hospitality
38JUNE-JULY 2015
THE ART OF FOLLOWING UP
THE LUXURY OF KNOWLEDGE
WE OFFER INSIGHTS FROM TOP INDUSTRY PROFESSIONALS IN A SPECIAL
KNOWLEDGE SECTION GO DIGITAL WITH US BY ACCESSING FULL VERSIONS
OF THESE ARTICLES ONLINE
CHRISTINE GAMARRADirector of Operations Asia PacificLRA Worldwidechristinegamarralraworldwidecom
sales teams must be in the business of building relationships instead of taking orders
A prompt and personal follow-through with the client is the most effective technique to gain commitment Following up not only displays a sense of urgency for the business lead it gives the opportunity to advance the sales process towards a decision The timeliness of a follow-up is another factor that will communicate your reliability to the client A follow-up should not be later than 48 hours after the last communication with the client
An effective follow-upszligHVLQFHUHDQGFRQILGHQWszlig$VNRSHQHQGHGTXHVWLRQVWKDWLQYLWH
the client to elaborateszlig3UREHLQWRRXUFOLHQWOslashVUHVSRQVHVszlig2IIHUVRPHWKLQJRIYDOXHOtilde
for nothingszligHPRQVWUDWHWKDWRXXQGHUVWDQG
what the client is looking for
Read the full article online at bizeventsasiacomluxury-of-knowledge-follow-up
38-39 Luxury of Knowledge_KTindd 38 24515 1140 am
39JUNE-JULY 2015
WHAT SHOULD YOU LOOK OUT FOR BEFORE PENNING AN EVENT SPONSORSHIP AGREEMENT
Exclusivity ndash Most sponsorship agreements would provide some form of exclusivity This is to avoid competitors sponsoring the same event or to avoid association with a conflicting category Where category exclusivity is provided for its scope must be clearly defined Eg A soft drinks sponsor may agree to exclusivity for non-alcoholic drinks or insist on being the only beverage sponsor
Trademarks ndash The agreement should state the manner and form (colours font size proportion to surrounding text graphics etc) in which the sponsorrsquos trademark may be used Likewise the sponsor may wish to conduct its own advertising and the event organiser should also have control over the manner and form in which its trademarks and logos are used
Payment ndash Often involves a hybrid arrangement where a percentage of the fees is paid up front and the remaining being paid in accordance
WORDS EL KWANG
Duetto a technology and services company offering medium to large hotel groups and casinos a three-year old system that assists in implementing revenue strategy In an exclusive interview with Biz Events Asia Patrick Andres executive vice president Asia Pacific for Duetto explained that the program uses sophisticated algorithm to gather information from web shopping patterns competitor hotel pricing airline traffic special events and social ndash all to understand market behaviour The systems will ideally allow hotels to optimise price profitability by category It also provides hotels with visible real-time information to make necessary business decisions such as adjusting accommodation rates on their websites or in contract negotiations
It ultimately provides the opportunity for hotels to implement an ldquoopen pricingrdquo structure that will benefit the consumer in the name of rate parity yet allows hotels to sell at a more profitable rate Open pricing is an evolution from traditional revenue management Instead of closing out lower rate categories it allow hotels to shrink or increase price differentiation between the room categories This hopefully leads to more yieldable corporate rate tender agreements in Asia much like what the American market is experiencing Yielding corporate rate agreements allow hotels to market profitable rates during peak demand periods
Read the full article online at bizeventsasiacomluxury-of-knowledge-duetto
39JUNE-JULY 2015
JOIN THE PARTY
THE GAME CHANGER
with a performance-driven schedule Where productsservices are provided in lieu of sponsorship fees the manner of determining their value should be spelled out along with warranties as to their quality standard and merchantability also incorporated
Exit ndash Long-term agreements should have a termination clause allowing parties the opportunity to call it quits with and without cause anytime during the subsistence of the agreement Grounds for termination may include either party bringing the other into disrepute late payment of sponsorship fees and cancellation of the event
Read the full article online at bizeventsasiacomluxury-of-knowledge-sponsorship-agreements
VICKI HENGDirectorVicki Heng Law Corporationvickivickihengcom
ldquoDuettorsquos new strategies within their systems might allow hotels
to regain pricing power ldquo
PATRICK ANDRESExecutive Vice President Asia Pacific
Duetto
38-39 Luxury of Knowledge_KTindd 39 24515 1140 am
2 0 1 5m i c eMEETINGS INCENTIVES CONFERENCES EXHIBITIONS
10-11 September 2015Suntec Singapore convention amp exhibition centre
wwwmiceasiaexhibitioncom +852 3975 5710
miceaSia
100+ Exhibition booths
5000+ Visitors
500+ ConfErEnCE DElEgatEs
8 aCCrEDitED Workshops
2 frEE ConfErEnCEs
30+ prEsEntations
This prestigious Awards Evening will be judged by a panel of leading event organisers from throughout the Asia
3DFLAgraveFUHJLRQLQWRWDOWKHUHZLOOEHDZDUGVXSIRUJUDEVWRVROXWLRQSURYLGHUVYHQXHVDQGHYHQWRUJDQLVHUV7KLV
evening awards party will be after the exhibition on day one of the event and it will be a fantastic way to honour
the work of Asiarsquos Event Professionals and provide a great QHWZRUNLQJRSSRUWXQLW
This event brings together leading Event organisers Meeting Planners Corporate Buyers Venues Hotels Attractive Suppliers Event Technology Tourism Boards RYHUQPHQW0ampVSUHGRPLQDQWOIURPWKURXJKRXWWKH$VLD3DFLAgraveFUHJLRQ
For more information about MICE 2015 and Awards Ceremony please email miceoliverkinrosscoukFor exhibition ticket registration please visit wwwetouchescommiceasia2015
40 Mice Asia Pacific ADindd 40 16515 653 pm
amp210DJDGB)$SGI$0
41 Sentosa Golf Clubindd 41 14515 838 pm
42JUNE-JULY 2015
WWHY SINGAPORE CONTINUES TO STACK UP
AS A PLACE FOR BUSINESS AND MEMORABLE
EXPERIENCES
SINGAPOREDelveInt
o
WORDS EL KWANG | KRISTIE THONG | GINA SIN
42JUNE-JULY 2015
42-44 Delve Into Singaporeindd 42 24515 1142 am
43JUNE-JULY 2015
e worked really hard to ensure that our attendees
feel like they are getting a luxury experience
where wersquove thought of and arranged everything
You really have to think of everythingW ldquo
HIGH-ACHIEVING QUALIFIERS OF US-BASED HEALTHCARE MARKETING CONGLOMERATE
FOREVER LIVING PRODUCTS WERE TREATED TO A TIME OF THEIR LIVES IN SINGAPORE
WORDS KRISTIE THONG
Soundproofed walls of the Sands Ballroom of Sands Expo amp Convention Centre Marina Bay Sands in Singapore could barely contain the pulsating excitement of the crowd Upbeat triumphant contemporary music and exuberant cheers could be faintly heard from the floor right below it Walking into the ballroom as an observer was an experience in itself illuminating hues of pink blue and purple danced along to the beat of the music in sync with cheers and dancing amid the crowd the dazzling lights fell against the unique clusters of crystal-like structures high on the ceiling resembling thousands of balloons just about to fall
This amazing sight was Forever Living Products Global Rally held in Singapore on April 19-27 2015 Forever Living
THE LUXURY OF HEALTH
Products a multi-level marketing company that sells aloe vera-based drinks and bee-derived cosmetics nutritional supplements and personal care products hosts an annual Global Rally to celebrate the success of its representatives also known as Forever Business Owners (FBOs) and award them hard-earned Chairmanrsquos Bonus cheques It is a time where the company shares new directions launch new products and provide training and inspiration
ldquoOur business model works in such a way that in order for our FBOs to be successful they must first help others reach their goals This ensures an environment of passion and compassion where people can aspire to be what they want to be and are given
the tools to change their lives for the betterrdquo says Ashley Hower director of marketing at Forever Living Products
ldquoBy having leaders and qualifiers hearing and sharing their stories and tips for success they are inspired to set goals and reach for their dreams The entire event is very celebratory and empowering ndash it feels like a big family reunionrdquo she adds
Each Global Rally sees over 7000 FBOs coming from 106 countries and runs on an extensive itinerary comprising training sessions lots of entertainment and unique experiences Having previously hosted the rally in Hawaii and London and heading to Johannesburg in 2016 2015 was the year for Singapore and for Asia
ldquoWe are always looking for new and exciting destinations to take our FBOs We want to make our Global Rally lsquoan experience like no otherrsquo and know that it begins with the destination selectionrdquo
While the country naturally holds up as an attractive tourist destination Hower shares that Singapore was also chosen in part due to its history that parallels Forever Livingrsquos brand values Drawing similarities to Singaporersquos founding father Lee Kuan Yew and his passion to create a safe and prosperous society for its citizens Forever Living Productsrsquo CEO Rex Maughan thrives on a similar belief of helping people from all over the world look better feel better and achieve their dreams
ldquo
42-44 Delve Into Singaporeindd 43 24515 1142 am
44JUNE-JULY 2015
Putting an incentive program of such scale is no easy feat Forever Living worked closely with Pacific World to ensure seamless logistics for travel meal planning and activities
ldquoWe worked really hard to ensure that our attendees feel like they are getting a luxury experience where wersquove thought of and arranged everything You really have to think of everything ndash how the attendees will feel when they arrive at the airport what their first impression of the hotel is the convenience of getting around what activities they enjoyrdquo Hower says
Some of Singaporersquos local culture and experiences were brought into the program this year Qualifiers were brought to Sentosa Island for a fun-filled day culminating in a beach party feast and entertainment Top
qualifiers were treated to a special dinner at Gardens by the Bay followed by drinks and desserts at Ku De Ta ndash arguably Singaporersquos hottest night spot on top of Marina Bay Sands Throughout the program there was cultural entertainment infusing Chinese and Indian influences and many opportunities for FBOs to try the local cuisine
ldquoSingapore was a fantastic incentive travel destination The melding of the cultural history with the modern Marina Bay Sands gave our Forever Business Owners a luxury destination and a cultural experience they couldnrsquot have found anywhere else Singapore was clean safe and easy to get around Our Forever Business Owners enjoyed visiting Sentosa sampling local cuisine and exploring everything Singapore had to offerldquo Hower says
ingapore was a fantastic incentive travel destination The melding of the cultural history with the modern Marina Bay Sands gave our Forever Business Owners a luxury destination and a cultural experience they couldnrsquot have found anywhere else Singapore was clean safe and easy to get around Our Forever Business Owners enjoyed visiting Sentosa sampling local cuisine and exploring everything Singapore had to offer
ldquoldquoS
Team Japan Endless entertainment
ASHLEY HOWERDirector of MarketingForever Living Products
42-44 Delve Into Singaporeindd 44 24515 1143 am
KLCC_10YAC_micenetAsia_ad01_0615ai 1 4315 848 AM
45 KLCC ADindd 45 13515 839 pm
46JUNE-JULY 2015
30 MINUTES WITH ALOYSIUS ARLANDO CEO OF SINGEX HOLDINGS PTE LTD GAVE BIZ EVENTS ASIA A LOOK INTO HIS VISION OF A SUSTAINABLE CONFEX BUSINESS MODELWORDS EL KWANG
With a vision to be the leader in the APAC business events industry Aloysius Arlando has no intention to rest on his laurels Since his appointment SingEx has invested a few million dollars in doubling staff strength and conducting robust research in curating events like the Internet of Things Asia which saw more than financial gains for the organisation and its customers The motivation to establish a more sustainable business model and the appreciation of the event subject matter saw the implementation of a two-prong approach in venue management and creating new industry-relevant business events that do not conflict with existing ones
ldquoWhether it is the eventrsquos return on investment or objective companies are looking for good return and value derived from matching buyers and
CREATIVITY TAKES BUSINESS CENTRE STAGE
DelveInto
THE GROWTH OF INTERNET OF THINGS (IOT) ASIAIOT ASIArsquoS GROWTH IN 2015NUMBERS FROM IOT ASIArsquoS INAUGURAL EDITION IN 2014
44 sponsors and exhibitors representing 13 countries10 increase 2100 trade visitors and conference delegates 288 growth
41sponsors and exhibitors representing
11 countries
A total of
1630trade visitors and conference delegates
58 speakers representing 15
countries presented at the conference
85 speakers from 16 countries presented at the
conference (almost double the of speakers)
4648 Delve Into Singapore SingExindd 46 24515 1143 am
When you choose the Fairmont Singapore and Swissocirctel The Stamford you gain access to more than 70000 square feet of state-of-the-art and multi-functional conference and meeting space at the Raffles City Convention Centre Strategically located at the heart of Singaporersquos business district just 20 minutes away from the airport enjoy unparalleled convenience and accessibility Our team of outstanding conference concierges offers support every step of the way and helps ensure that your meeting or event is a rousing success each time
For reservations please call +65 6431 5534 email salessingaporefairmontcom or visit wwwfairmontcomsingapore
THE CHOICE FOR MEETINGS
47 Fairmont Singapore ADindd 47 13515 825 pm
48JUNE-JULY 2015
sellers as a business solutionrdquo said Arlando
The process of creating events ndash whether it is based on a national agenda like Singaporersquos wish towards hosting more healthcare events or opportunities identified through research on key industries to drive tomorrowrsquos growth ndash could take six to nine months
Arlando explained that each curated event should have a lifespan of five to 15 years It must meet the evolving needs of the industry and marketplace while flexible enough to allow the event agenda to morph with the changes in technology or other trends One perfect example is the way traditional exhibitions have morphed into CONFEX (conference-exhibition) multi-faceted platforms to drive engagement through meaningful content shared at conference sessions and business connections and exchanges on the exhibition floor
hether it is the eventrsquos return on investment or objective companies are looking for good return and
value derived from matching buyers and sellers as a business solutionrdquo
ldquoldquo
ALOYSIUS ARLANDOCEOSingEx Holdings Pte Ltd
W Throughout the interview the humble and pensive leader used the collective ldquowerdquo more often than ldquoIrdquo in his sentences When it comes to leadership and talent discussions Arlando expressed his passion for meeting people from all walks of life He ensures his team is a good mix of background and professional attributes His team is important to him
ldquoWe respect our teamrsquos personal moments of needs whether it is new working mothers or one who becomes a carer for the family As human beings if we can take care of our family needs we have won half a battle (in life)rdquo
Arlando keeps his team engaged through no-strings-attached coaching and transparent communication With a big smile and coy laughter Arlando defined the importance of transparency by saying that he graciously obliged when his team asked him to smile more frequently
EVENTS CREATED BY SINGEX
$$$ CONVERSION
KEY INDICATORS OF SUCCESSszlig Client feedback on successful connectionsszlig No of deals and business converted
szlig WasteMET Asia 2012 amp 2014szlig Last Mile Fulfilment Asia March 2015szlig RehabTech Asia March 2015szlig Internet of Things Asia 2014 amp April 2015szlig Radiology Asia May 2015szlig WasteMet China July 2015szlig Green UrbanscapeAsia 2013 amp November 2015
szlig RSA Conference Asia Pacific amp Japan 2013 2014 amp July 2015
szlig International Conference on Sustainable Development 2013
szlig ASEAN Business and Investment Summit 2014
NEW-TO-MARKET EVENTS
MANAGED EVENTS
617 BUSINESS CONNECTIONS made at the inaugural Last Mile
Fulfilment Asia 2015 in March 2015
403 SUCCESSFUL MEETINGS conducted at the exhibition floor
S$122 million worth of deals generated from inaugural Greenurbanscape Asia 2013
4648 Delve Into Singapore SingExindd 48 24515 1143 am
49JUNE-JULY 2015
Quay Room
CITY ESCAPEA RECENT STAYCATION AT
PARK REGIS SINGAPORE SHOWS THE POSSIBILITY OF GIVING YOURSELF OR YOUR MOST DESERVING
EMPLOYEES A BREAK EVEN IN THE MOST BUSTLING
PLACES IN A CITYWORDS GINA SIN
Just a stonersquos throw from one of the most vibrant entertainment scenes along a historical riverside known as Clarke Quay the 202-room Park Regis Singapore would do well for business retreats
Surrounded by lush greenery Park Regis Singapore was first opened in 2010 and has recently completed a SGD3 million (USD22 million) facelift that saw the reception move from the ground floor to the third a new all-day dining FampB venue upgrades on bed items and a complete makeover of the lobby meeting room and rooftop bar
Stretch the lethargy away in the morning with a poolside yoga class where a refreshing waterfall cascades into the 25-metre-deep pool Then
refuel with a power-packed breakfast at Twenty3 Drink amp Dine with the wide variety from its buffet selection
Clarke Quay may be popular for its nightlife but there are also lots to explore such as the numerous hipster cafeacutes bars and restaurants within the vicinity Hotel guests get 10 percent off their bills of participating food and beverage outlets by presenting their room cards
Visit the Asian Civilisations Museum located close by or attempt the adrenalin-pumping G-Max Reverse Bungy along the riverside Choose to
Singapore River Cruise
dine in one of the restaurants or head back to the hotelrsquos Royal Pavilion for their signature Cantonese dishes such as the Royal Smoked Duck and the Wok-fried Mashed Fish Noodle with Lobster
Sign up for one of Park Regisrsquo cocktail classes as a team-building activity for up to 10 guests by June 2015 or conclude meetings with a sunset cruise disembarking from the quayside Watch as the sun sets and the neon lights of Boat Quay and Clarke come to life Spot landmarks and bridges such as the Raffles landing site the Merlion and the Cavenagh and Coleman bridges End the day with more cocktails at Revive the hotelrsquos rooftop bar that is not opened to public until the fourth quarter of 2015 It can be hired for intimate cocktail events of up to 50 guests with outsourced furniture
An incentive package featuring some of the activities mentioned above is available for corporate group bookings until the end of the year
49 Delve Into Singapore Park Regisindd 49 24515 1144 am
Hongkong
26 - 27 August | Grand Hyatt Hong Kong
50 ACTE ADindd 50 13515 823 pm
CMY
51 Pacific Worldc ADindd 51 13515 752 pm
Twice the percentage of Buyers than in 2013 expect to conduct business valued at over
1million
The 23rd ITampCMA and 18th CTW Asia-Pacific
29 Sep ndash 1 Oct 2015Bangkok Convention Centre at CentralWorld
Bangkok Thailand
Incorporating Luxury Travel
Exhibitors amp Sponsors Corporate Travel ManagersConference DelegatesMedia | Corporate Travel
Exhibitors | MICE amp Luxury TravelBuyers | MICE amp Luxury Travel | Association Professionals amp ExecutivesMedia | MICE amp Luxury Travel
wwwcorporatetravelworldcomapacwwwitcmacom
Look At What We Achieved In 2014
Over 2500 MICE and Corporate Travel professionals including association executives and luxury travel buyers from 55 international territories
84 of Exhibitors expect to receive orders within a year
40 of Buyers confirmed procurement on-site with Exhibitors
Host CountryOrganised By Supported By
gtURXP[ltTSXP
4]S^abX]VP]SBd__^acX]V0bb^RXPcX^]b
Industry PartnergtURXP[0Xa[X]T gtURXP[ET]dT lt^Q[XT0__Pac]Ta
ltTSXP0U[XPcTb
Very impressed with the overall organisation quality of buyers and
remarkable welcome reception euromic Belgium
Exhibitor | Christophe Verstraete Executive Director
Great avenue to obtain research information from diverse regions and
destinations Association of the Polish Media Poland
Media | Robert Pawelek Journalist
I got to renew or discuss contracts and build new relations Panorama-Medica Group Co Ltd Thailand Buyer | Katherina E Lempert-Dober Chairwoman
The discussion session was a good sharing session for all my peers Gemalto Singapore Corporate Travel Manager | Jean Bey Senior Buyer - Asia
52 ITampCMA BKK ADindd 52 13515 806 pm
53JUNE-JULY 2015
THERErsquoS NOTHING LIKEAUSTRALIA
Produced by Business amp Tourism Publishing Asia Pte Ltd and Business Events Australia wwwbusinesseventsaustraliacom wwwbizeventsasiacom
53-68 Australia Supplementindd 53 24515 400 pm
54JUNE-JULY 2015
UNLOCKINGAUSTRALIArsquoSNEWEST TREASURE
The Adelaide Convention Centre welcomes the world to its new state-of-the-art facilities designed with the event plannersrsquo future requirements in mind It is surrounded by premier entertainment sporting and medical precincts and set on the cityrsquos revitalised waterfront district
Find out more about our brand new building at adelaidecccomau
53-68 Australia Supplementindd 54 24515 1145 am
55JUNE-JULY 2015
53-68 Australia Supplementindd 55 24515 403 pm
56JUNE-JULY 2015
53-68 Australia Supplementindd 56 24515 403 pm
57JUNE-JULY 2015
53-68 Australia Supplementindd 57 24515 403 pm
58JUNE-JULY 2015
53-68 Australia Supplementindd 58 24515 404 pm
59JUNE-JULY 2015
53-68 Australia Supplementindd 59 24515 404 pm
60JUNE-JULY 2015
Discover a zoowithout fences
THERErsquoS NOTHING LIKE AUSTRALIA FOR YOUR NEXT BUSINESS EVENTPLAN NOW VISIT AUSTRALIACOMBUSINESSEVENTS
TAU0105_297x420_Zoo_V1indd 1 11052015 520 pm
53-68 Australia Supplementindd 60 24515 1145 am
61JUNE-JULY 2015
Discover a zoowithout fences
THERErsquoS NOTHING LIKE AUSTRALIA FOR YOUR NEXT BUSINESS EVENTPLAN NOW VISIT AUSTRALIACOMBUSINESSEVENTS
TAU0105_297x420_Zoo_V1indd 1 11052015 520 pm
53-68 Australia Supplementindd 61 24515 1146 am
62JUNE-JULY 2015
53-68 Australia Supplementindd 62 24515 404 pm
63JUNE-JULY 2015
AD
EXPERIENCE WORLD CLASS OPENING DECEMBER 2016
Artist impressions courtesy of Hassell + Populous and Darling Harbour Live
Introducing a new world class convention exhibition and
entertainment destination on Sydneyrsquos sparkling harbour
With an integrated design and best practice facilities you will
be within walking distance of Australiarsquos largest business district
financial centre and hub of thought leadership and innovation
ICCSYDNEYCOMSALESICCSYDNEYCOM +612 8297 7600
MANAGED BY AEG OGDEN
THEATRE EXHIBITION CONVENTION
53-68 Australia Supplementindd 63 24515 1146 am
64JUNE-JULY 2015
53-68 Australia Supplementindd 64 24515 404 pm
65JUNE-JULY 2015
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66JUNE-JULY 2015
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67JUNE-JULY 2015
E X P E R I E N C E U N F O R G E T T A B L E E V E N T S
S Y D N E Y rsquo S M O S T U N I Q U E V E N U E
A U S T R A L I A NT E C H N O L O G Y P A R K
CONFERENCES I EXHIBIT IONS I CORPORATE MEET INGS
TRAINING I FASHION I PRODUCT LAUNCHES
AND MUCH MORE
salesatpcomauPh +61 2 9209 4220wwwatpcomau2 Locomotive StreetEveleigh 2015
53-68 Australia Supplementindd 67 24515 405 pm
68JUNE-JULY 2015
AD
Contentindd 5 261114 1051 am53-68 Australia Supplementindd 68 24515 1146 am
69JUNE-JULY 2015
Engage
From April 30 to May 10 a total of 235 million visitors ndash including 153000 international attendees ndash took part in 200 events conducted throughout host venue Coex from culture exhibitions and conventions to promotions performances and even a beer festival all of which served as an effective marketing platform for the clusterrsquos stakeholders
Among the major events Asiamania a multi-nation business and cultural trade show running from April 30 to May 3 included promotional booths from Korea Japan China and Russia each exhibiting various cultural assets from across the region Contributing to the local MICE presence was the Seoul Tourism Organization whose promotional stand was modeled after
C-FESTIVAL IN SEOUL DRAWS
GLOBAL AUDIENCETHE INAUGURAL
ldquoC-FESTIVALrdquo PROMOTED THE
CAPABILITIES OF A NEWLY-FORMED
GANGNAM-BASED ldquoMICE CLUSTERrdquo
OF EVENT VENUES SHOPPING AND
ENTERTAINMENT PROVIDERS
Seoulrsquos ancient city walls while the Korea Tourism Organization stand introduced visitors to other national destinations Other key events included a ldquoCulture Techrdquo fair and a ldquoCreative Urdquo exhibition zone The festival was organised by the World Trade Center Seoul MICE Cluster Committee
Created to increase competitiveness and allow for joint marketing strategies among members the MICE Cluster initiative unites 13 major companies involved in the business events community including and surrounding Coex which along with the nearby Korea World Trade Center was recently designated a ldquoSpecial MICE Tourist Zonerdquo by local government agencies Members also include business hotels department stores entertainment complexes PCOs and more such as Korean entertainment agency SM Entertainment which appointed K-pop stars EXO as official C-Festival ambassadors
In addition to the festivalrsquos promotional benefits for its members the ROI across 11 days also demonstrated the effectiveness of the event The Coex Seven Luck Casino a foreigners-only
venue for example saw a 401 percent increase in custom compared with the same period in 2014 while the five-star Grand InterContinental Seoul Parnas ndash also part of the complex ndash saw a 209 percent increase in room occupancy over the same comparative duration
ldquoThrough our first C-Festival we were able to see both new growth and the take-off of the MICE industry which is still a new industry for Seoulrdquo said Coex president and CEO Byun Bokyung He went on to affirm his commitment to ldquocontinue building and showcasing diverse content in order for the Korea World Trade Center to become the centre of the MICE industryrdquo
Stephen Kwak an assistant manager at the Seoul Tourism Organization agreed with the growth potential of the C-Festival in the coming years saying ldquoIt helped Seoul by emphasising various tourist attractions that MICE delegates would enjoy visiting during their stayrdquo With the weekend proving the most popular for Asiamania Kwak said that feedback for the Seoul booth was positive with visitors remarking that it ldquowell-represented the cityrsquos diverse offeringsrdquo
Love Heart Project
WORDS BEN JORDAN
69 Engage Coexindd 69 24515 1149 am
70JUNE-JULY 2015
Engage
With many UNESCO-heritage listed sites and venues in the world to choose from one group chose the much revered West Lake in Hangzhou as the centrepiece for an event Some 90 guests from Canadarsquos York House School travelled to the picturesque destination for a cultural trip planned around a golf tournament
The guests arrived at Hangzhou Sofitel Westlake Hotel on the first day What awaited them was a lavish welcome cocktail and gala dinner set up at the Sky Garden with views of West Lake as its background
The next day was where the program truly began Guests were divided into two groups ndash the Golf group and Parents-Child group ndash according to what guests preferred The group for golf headed for a friendly tournament at Fuchun Resort Golf Club while the other enjoyed a spa session and a tea tasting ceremony The children spent time at Zoo Coffee a creative club located in a shopping mall where its unique set-up resembled a quiet forest wonderland with a myriad of wild animals
Guests then went for a boat ride over West Lake and watched a large landscape live performance created by three renowned directors ndash Zhang
WEST LAKE STORY
A TRIP PLANNED AROUND HANGZHOUrsquoS REVERED WEST LAKE TELLS OF THE DESTINATIONrsquoS RICH
CULTURE AND SCENIC STORIES
Yi Mou Wang Chao Ge and Fan Yue Guests visited the largest isle in West Lake which is called ldquoThree Pools Mirroring the Moonrdquo and covers an area of 6000 square metres The shadow of the isle the elegant garden and the scenic beauty combined makes the isle one of the top 10 West Lake attractions particularly popular during the Mid-Autumn Festival
The group also visited the ancient He Fang Street which has a profound history Consisting of the historical commercial civil and architectural culture of Hangzhou it is the best place
to get acquainted with the destination Groups also enjoyed the ldquoSong Cheng Eternal Loverdquo drama which is known as one of the more acclaimed shows in the world The performance describes the hardship of Liang Zhu ancients the magnificence of Song Palace the fierce battle of Yue Gu Jun the song of Liang Shan Bo and Zhu Ying Tai and the song of the white snake and Xu Xian These stories are told through a spectacular display of sound light and stage effects
70JUNE-JULY 2015
Sofitel Hangzhou Westlake Hotel
Golf tournament
70 Engage Hangzhouindd 70 24515 1149 am
71JUNE-JULY 2015
Engage
Aprilrsquos Wine Down Wednesday organised by ACI HR Solutions and Biz Events Asia gave guests the privilege of a first look at the new Club Lounge at Hotel
Jen Tanglin Singapore (formerly known as Traderrsquos Hotel at Cuscaden Road) Over 90 professionals from
the MICE travel tourism and hospitality sectors networked over drinks and a buffet spread with an
impressive display of sweet treats Guests also had the chance to look at guest rooms on the newly revamped
Club Floor The event was sponsored by Hotel Jen Tanglin Singapore and duetto
HAPPY SNAPS
FROM WINE DOWN
WEDNESDAY
71 Engage Hotel Jen WDWindd 71 24515 1149 am
72JUNE-JULY 2015
ćľŅǴŭƀ뼷āĶɽĄŗۍĉדĀϝĀŞ뼵ϾĀЌѠͱກĀěɁǟħކՠĀǚ뼶ĔȏϝĀŞ뼵ЌѠŠěɁǨͳȩĀĄqಌϾr뼷খأćӃɯӍЌѠ˖Ӫˡġ뼷ĉĶǨɶᅆŠڥĀďĄಌϾĀǃɩ뼷ƦϿĠě֏˺ॎӃɯģĝćĞƶѲʑħϢеǙҜಌϾɆԥ뼶ȁˤ뼷ĔĂʿāĶјǭŗqಌϾrǟħ٧Āǂʚ뼶
ľŅǴċʃ뼷āĶćĂȏοȢКɁʸˋˡʭĀʗˡĉՂNjȒŠğʑ뼷ɝŴĶƧħqಌϾrĪǭػ쨵ĖqಌϾrĴ뼷ƣźŴĶԒĞĖƇĬ쨵뼶ӗęĠĀĉĀƫĄ쨰qಌϾrźŴĶԒĞĖŕķ౯ĀЌѠŠԚċЌѠȞײ뼶ȆƻɝӍqۈिrǟħĂċŞҠƣźŴĶԒĞĖƇĬĴ뼷āĶǨīĖĀĄ쨰NJ뼵Ġʻ뼵Ljǥ뼵ݶиĀʇҌŠȱਢɁ뼶
ឧࡢ뼷ભȘʆĉˍĂĀۈिȢćᎴŐ뼷Ʀďě֏ˡĎĸ뼷ۈिŞҠஅƧĂԿԵĈवƺĀęኧ뼷ڇۃŎƼЍĀԄӪӃɯĉՂǡϰ뼶āĶȠƱ뼷ĔĂԿęĀ
ኧďĄࡒĀNJ뼶ȁˤ뼷āĶјǭŗလिNJۈǟħĔĂʿĀǚǦ뼷ŗĸdžفĀƄਬƺ뼶လف˧ǘdž뼷χƎǢĈԣŭĀ뼷ĄġŚŕƳĀهƞ뼷ԵĈqġŚσفƥيrĀݔ؆뼶அƧƜƚॸćॸĂɁƜƚĂƟ뼷фĘĀလفӲ˴ƄΡȸĠɹ뼵śĠɹ૨뼷ĝđħфĪҍ۵ӲĂśȥſƄᐻĀσ뼶ƄΡۈिŞҠƧƍͳ뼷ƄΡȺໆѲĈĠĬϵɘ뼷ۈि˧ăěģăˆϚȺNJĀ뼶
ćĔċˊʃ၅٧ƀ뼷źāĶĎĂŐΥҨqಌϾrĔċӛʚ뼷ĞĂĞǨͳȩĀĖЪĄƇĬ쨵Ⱥǰ뼷ಌϾ˄ăĂǭđᔐ쨱ಌϾģăĂǭ୨ăĻӍ뼶ŮđāĶҕċԳʇĞĂĞ뼷ȺǰāĶƲĐĝŀƜćಌϾƥġ쨰NJ뼵Ĵǎ뼵Ծ뼵ϔϙŠ뼷ĔĂȏŢāĎĸďĄಌϾ뼶ůķƜćȆĪ뼷ƓěŀƜġĀŇƂ뼷ŕȶđĀĄģđΓīΰĢŹ뼶ڒ
Ƿ୯փఔŨ쨗
ಌϾħˀ좄
ŭʃʃ
ǚтƂύĘʄӃɯٲ뼶ɑջ୯ѮąƬϢеϨȉʇĀ
ȶđȡ뼶
$KXGPVUۈि뼷KDVOſŚĂĀۈिϱǭɆ
$KXGPVUۈिĄŗĪƯĀě˴ӍϱǭЋƶɆ
ȱĈŪ
ɽৠ٧elbizeventsasiacom
௱ᅒ
Ѻᙕĉginabizeventsasiacom
ఫઽ
ৠ٧kristiebizeventsasiacom
72JUNE-JULY 2015
72 Chinese Editorial Lettersindd 72 24515 1150 am
73JUNE-JULY 2015
73MAY 2015
ƼЍ˗ՅЌѠ˥ʿಌϾЌѠˡϘċȞײʗ२ĉƯ뼷ħಌϾЌѠǭąƼĤĀԶѤ뼷ģǞơըdž˽ȞײŢƍͳಌϾӃDŽĀăגɸɾ뼶˗ՅЌѠ२ĉƯȜƍͳѲʹȉಌϾժΆʪʸćĂŐ뼷ƯʭѲʹҺʓа뼷ɡӴĀԜӍࠒΙĀ˝ՊƑħϭދ뼶ȮύNjęϙѲʹ+CEQDWEEKѲʹ˄ύʕᘶƋʕǟĀĻːࢬѱΙǝ뼷ĖƋʕďĀՒŞጣ뼷ǞĖƬԐԵ뼷ఁบጣ뼷৯χƯغĉ˴˖뼷ƲĂċժΆĝɩĖߙϜߝ뼶
ć˗ՅЌѠ२ĉƯĘ뼷ȜĈʈʞɩľߙϜাۋĀƯغĉ˴ΏDŽ˖Ӫ뼷ȺġಗĂǩDŽ؈ǂೀ뼵Ăǩೀ뼵Ăǩ˗Յਓĉ˴뼷ŗӍĂǩƼЍਓϢ˖Ӫǀȗ뼷ŴĶȜࡄħਓϢĘԭċȡĀ˖Ӫ뼶źƲʞऒĀਓϢʠߔಌϾӃDŽĀχ₈Ƭʇ뼶
ĤȀะɸľʞĎĢſŚʘ뼵96뼵չՍȓѣ뼵ՍၽݭDŽ뼵ଔӘݭDŽŠײĀӅśଋąύݔƬЌѠמćĤȀะऄЌѠঢ়ډЌťࢨƬЌѠݔDŽĀмȞॏě뼶ćॏěĘ뼷ڏˡߊͳȩˋśଋਓॏ˽מćƼЍĀŕĤмˡ뼶5ampŚܕߝĈՃȓѣ쨞ĤȀะ쨟ɽઠKUCڱӍěجƖҠӍūǕ쨣Ӄɯ뼵ƱůۈGGJCPԶФ뼷ˤơƜƚħęŝՇҜąĂċĻŗःˤιȸ뼵จęĉȱͶŠąݔƬЌѠŕĤƚяĀĂċݘČƯě뼶
73JUNE-JULY 2015
ɾϒǛТঢ়ЌѠמġŕęĀΪӃࢰȞײǛĎӽȜɘɾϒ⏜ࠑ뼶٩ʹćŭũˡ뼷⏜ࠑǛĎӽʇҌȜшĈǎϢӭ뼷˄ѲĈǚϗᤂːƶМĀěڱӍƜƚɁŞ뼷ಗƪċၰěढ़Šċěڱढ़뼶ˤơş֏ϝĄҬŅŭǛТঢ়ЌѠמȉ1TKGPVCN5GC8KNNCUCPFQVGNQORCP[VFڑ፴ৗڱćǘ⏜ࠑũѲ˟ȷǛĎӽЌѠŗĎĀԨĂċϝ뼶
क़Ś쨞OCTCӘЌѠӍʇҌ҈ثQVGNU4GUQTVU쨟ǘඳୌसӘራҠũѲĀ҈ثӘЌѠ쨞OCTC$CPIMQM쨟ć˥ūڏDŽąοȢКĀũˡ౯К뼶҈ثӘЌѠѲĈǎϢӭ뼵Ăċঢ়ډƄ˪േ౸뼵ĂŝʞǘljڝĀЌť뼵ĂċĐɒذƬʇħМƬĀƄჾКၰěढ़뼷ŗӍƪċĠβĨढ़뼶ĠβĨढ़ĀʋύරඌغŪ뼷ĻźӖĀĢƔʾϞɌʭ뼶ب
73 Chinese Sound Bitesindd 73 24515 430 pm
74JUNE-JULY 2015
ŊĈĉĻŗΞĘʄĄĂǝƄՃĻĨ뼵ĠĠӴĀŚęĝ뼶ȺۍĉדĀटĐę뼵ᇱЉĀΝբŠƍͳĀ϶ᇫሊş֏ĀŀƚໆѲȢĄġŚǀ뼶ȮϾĀʁĤҠ뼵ăߟĀĤĐŞઝǒҠĖōǩĀʋභ뼷ĘʄƄĴƄăćᄏƜƺŠŀƯ뼶
ĘʄĨŪħġŚě֏ˡĀȶ뼷פą؈ŠӃɯٲŢ˺ॎӃɯˡӪĀڇŠ؈ॸဩ뼷ԨĂĈϙʲɫĄˬιʘĀşТ뼷ȺˢϞవȘʆęΝ뼶ăΡǷȮċŚŝǝΝśşǡϰĘʄ뼷ĝĨڨǷŗŕŨĀĴǎĖТ뼶ĘʄӃɯٲŚӃɯਇɘǥːϵŀȩФ뼷ύǘĈŎԭħϔϙĀιʘ뼷ĘʄƲŭĝڇۃąƞęՏŚěڱӍ֏זĖĔƀڏDŽ뼷Ȇġďಗą(QTOWNCวݭġŚę˺ظ뼵ցЍ҈뼷ŗӍɩᕹϝĀĘʄŚĴظঌєŠĘʄŚǗΆ뼶
ϝĀŞϯȗȓѣӍƜƚॸȓѣXGPVU6TCXGNUKCƼЍჼƂɽǀȗCZCPVCUWYCPćă΅ǡŗ+ɮŝĀǻśଋąćĘʄڏDŽĀŚě˺Ӄɯűזě쨞+6JKPC쨟뼶Ŵćˈɩ$KXGPVUۈिਲ਼ɝĴȩФ뼷ĘʄćĔŭƀşŀąňęĀȻ뼷ƦؼĝĄŎᇫሊĀƶˋş֏뼶
qŢǘěغڱĎĸ뼷ĘʄĻĸԵĂНĈϙʲɫ뼷ƦؼąƄՃĻĨ뼶פąЌѠƥʋ뼷ĘʄŃĈňĠăǜՏĀɁŞŗӍԵĈȆŞɡĀբžŴĶ˝Պ뼶r
ěڱɁŞҤćĘʄĘʄшĈϿĠęՏě֏Ɂࢰ뼶ĘʄĤŚűז֏ƺĀŚڇۃġķďĄȺġĂċŕԵזӍƜƚɁࢰ뼷ƦؼģĄĠŭĎŚޱǫʕˡѩŞ뼶ĘʄȘűě֏ġķģĄڏěĀז֏ԨĂċډĀŚě֏ɁŞ뼷ƑĄڏѩĂȸ֏ěƂĀχџ˝Պ뼶ԨĂċџলĀɁŞĄĘʄŚěڱġķ뼶ĔċŗڏѩęՏŚěڱ뼵ԄӪΡƦʄʭʋĀěڱġķŞހŝݖઽͲġķ뼷ʁƶdž
Ęʄě֏ˡLjϋ˓ஸ
Ǘ˸뼷ȉʋභоŚӚ౨եȠʫ뼷ιʘѲƶϔŨຂ뼷ŞȗʞīĐћয뼶ěڱġķшĈĂċǚϗːƶМ뼷ĻગĉĀƄჾՏၰěढ़ŠċęŇăDž뼵ɧϜᰋࡊĀĠβĨěڱढ़뼷ߴĈŕϵɘĀƬڐͶՕӍǜཥѲ뼶ˤʋ뼷ěڱġķʭģѲɪĀʁƶեęЌѠ뼷шĈǎբҍϾϢӭ뼷ѲӍěڱԜӝ˖ӪमƼ뼷ĻӖՏĀěڱŠƜƚ뼶qrƼЍΡ뼵2ʠĉěӍͶԉěڱ뼵ljۈिş֏ݭDŽŭěŗӍġŚŭĘʄȘűěũDZȐၰĝćĔƀڏDŽ뼷˄ɩĖƶ뼶
ĘʄŕĤɁࢰ숯숯Śŝě֏ġķ쩑ӅNJǩ؆ħ0CVKQPCNZJKDKVKQPCPF
QPXGPVKQPGPVGT쨞5JCPIJCK쨟뼷Һ؆q0쨞5JCPIJCK쨟r쩓Āśƍ뼷ȜźϿĠۈƖŞҠĀതڌŢƋᓮƔ˫ɡ뼶Śŝě֏ġķύŚŝԄӪˌŠĘʄ؈ʸǟդӚ뼷ɽӚ౨ǚϗħоːƶМ뼷؆Șʆƥŕ뼶ě֏ġķшĈоːƶМĀبʭ֏ɁŠоːƶМĀبʋ֏Ɂ뼶بʭ֏ɁಗċęՏ֏ढ़Šċ٣ܪևŇĀ֏ढ़뼶ƲĂċęՏ֏ढ़ĀǚϗħːƶМ뼷ևŇĀ֏ढ़קːƶМ뼷խǫߴĻˢТ֏ढ़뼶ˤʋ뼷Śŝě֏ġķģѲĈċęŇăDžĀěڱढ़뼷ĻગĂχƁԮĉăDž뼶ǟħϝǡȘʆĘǚϗŕę뼵njːŕƬĀě֏ෞʸɆϝ뼷Śŝě֏ġķנמˀ뼵ઝǒ뼵Ԑߺ뼵ǘĂɆ뼷ŃѲĈѩȓ뼵Ԅˡġķ뼵ɪЌѠDžѲ뼶
Ĉqʁƶแrƥ؆ĀĘʄŗȺযĀęڇۃĀӃɯѺ۷ࡒNJЪጠŗӍՏĀŚě֏ƜƚǡĎڏѩ뼶
ǚтƂ
NJ졿ఫ
74-75 Chinese Cover Storyindd 74 24515 1150 am
75JUNE-JULY 2015
qύǘĈŎԭħϔϙĀιʘ뼷ĘʄƲŭĝڇۃąƞęՏŚěڱӍ֏זĖĔƀڏDŽ뼶r
ːĘʄӃɯٲŚӃɯਇɘǥ
ȞЌѠ뼶ĔŝЌѠŮĈǎϢӭ뼷Ӛ౨ǕǻύĂƁڝƬĀūǕݱɽˌ쨞Ӛǘŭͳ쨟ǨϐӚƦŪ뼶
ĻગĠǩਓϢ뼷ƦؼшĈۍĉٵґĀƬסĐɒذŠʕђĀϜٲ뼷ґʸˈƞՏĀƜƚ뼶ĀѲʹĄǘŗǡΟǼĀϜٲϐҜȥŪ뼷ƧȺŒŞ΄ąˈľŅȉλĎĀȗЯ뼷ŐଟĀŬǰƅ뼶
ԨĂċກĀɁŞקĄк˟뼶к˟ĄĂċמඵӭŠЌťǘĂɆĀ२ĉě˴உǒˌ뼷ŞƳĘʄĀġķŞь뼷ĄĂċʗŦȏˣߜĂċћ뼵뼵ΜĀˬǎ뼶ƜƚॸĻŗಶůĔƀĀˬǎǟħƜƚɁŞ뼷ŕґʸăɸľĉĀƜƚ뼶
ӃɯѺ۷ࡒĘʄшĈযĀ˥ͳΝNJЪጠŠ۵ĠΦࡡ뼷եϒĀՕNJȉŞĤɭɌĀĠƟNJȠઽʸ뼷ŪąĈĀʄ৫NJ뼶ʋභоŚӚ౨űז쨱ĈŎɸľŭĀġŚԽڄӚ౨ȉѲʹɧϜĀԽŠdžͳ΅ăෲĀΝᴂዣχƎঞĄȘʆɯϢĖĘʄĴĀκɯƥŞ뼶ʞǘᐤҠŠ༽ҠĈŎĀࡊŚĀƳߋӭӚ౨뼶ĔȏբžĝĄ˺ॎӃɯͱƜƚǡӍƜƚŶĀŕމŅ뼶
ͻĘʄŮĈŒѧǫԘĀեϒᆶŝԳŠƬďĻˢТĀसӆŠിӆĝĄڏѩě˺ӃɯĴăĻǸľĀӗމƥŞ뼶
ĤNjƄՃĘʄшĈϿĠڏѩęՏŚ֏זŠěڱĀɁŞ뼷Ʀ۵ĠĀϾӍԄӪЌѠģĝшĈϵɘ뼵मĀʗˡěڱѲ뼶ƜƚॸĞߜˣο˩ܪĀɁŞ뼷ĘʄȜĄĆĀŕՊ뼶˝މ
ƜƚॸăҨছ˝Պć06ĘʄڏѩĂɁϜЬƬݔĀ৫Ţ뼶ĔŝΪφĠŭષ۵ĠDŽˡę˺ĀஉǒˌȜ२ĉěǨ뼵ډԐढ़뼵Ќኃ뼵ঢ়ډфŠஉǒˌʪʸħĂɆ뼷ħƲĂʞĎਓǙҜǡǨλĈĀ৫ŢɆԥ뼶உǒˌԵĈĻગĉνӐКٮЌ৫Ţ뼷ͱĉၰěКĀˬǎ뼶ǩŚĀԐढ़ǂೀ)TCPV$TWPUGFGPŃĻħƜƚʔǻǭ˱뼷ŗӖਓϢĀˍ뼶06ĘʄɆƍĀĄћĂƄȕĀȞʞ뼵ՇҜƺŠџݔ뼷ŕґʸ
ćĔƀڏDŽĤмȞşҘě뼵Ĵল뼵ƜƚŶ৫ŢŗӍΡě뼶ǨŗŚōǩȞײƧʑӘϙ뼵ı҈뼵KOO[JQQ뼵ᅱᅧ뼵วѩŴĶĀƜƚ뼶ڏŠɲϜϙĝ˝ՊćĔƀݭ
АҔćĘʄϒʋභƳΟǼĤܪҠʭ뼷๗ŭĘʄȘűڏѩŞĀnjĴѲʹ
74-75 Chinese Cover Storyindd 75 24515 1151 am
76JUNE-JULY 2015
ТŪιͲĔٯĄƦͲȒĀƂ뼷ĻĄۍĉדኁĀĄЌѠӍӃɯ˖ӪˡĀߊӿϰϰఆĨƚȡ뼷ŊĨӍĴŢϢеɘDŽڥɘ뼶뺭
ćǗŔɫ뼵55뼵ȖŠ)EJCVDžǗŔʘԭħşТĀƎĐ뼷ĉȉĉƥǎĀˈਜঞĄӚӐŠάȱͶŕȶđĀƶК뼶Ţǘߊĉ˴Ďĸ뼷ĈąĔȏǗŔʘĀৗՎ뼷ŢϢеɘDŽɘďȻīΜƦͲڏ뼶Ļ뼷ďϝǡĀŰߧƦҶ뼷ЌѠӍӃɯ˖ӪˡĀߊӿڥఆĨƚȡ뼷ŊĨӍĴŢϢеɘDŽٯɘ뼶뺭뺭
२ĉϢе˖ӪĄࢨˡŪβĀȱਢ뼷ਯȺĄćЌѠ˖Ӫˡ뼶ĂŝśɡĀЌѠκΓīƧźĢŹǜതڌŢƋҠŒũĎ뼷ąĢŹŠതćɳ뼷ĈĠɹ쨵ňĠĴȊ뼷ࡍהŢƋĀڌćϢе˖ӪĔċցΆĘ뼷ЌѠߊӿТăĖЌѠćܦΰɌʐਓϢŦƟĀnjː뼶
ͱϿߊĉ˴ˆ˽ɝĂɝĢŹĔċɝʚ쨰ϢеěǂƚȜŀNjιƈāĀʅȁĄƇĬ쨵ȺǰďĄǥʿĀӷݦȱͶŠϢеĀฑࡄʇ뼶ĂҶŗકƥ뼷ЌѠߊӿƙĀĄqӚӐȱͶrĀŀNj뼷ƦăĄڙᆃĀˈ˱뼶
ljĂċߩղϰϰĄŕՋĀ뼶ƜƚغͱϿĄȁħԚċЌѠȞײ뼵ЌѠĀŞžͱȁЌѠǔɘDŽջĤDžʅȁŢԚĂŝЌѠмŀ뼷ȚЌѠߊӿĈޡȉĔǩದćϢеԒͶ뼷ũ˧ȉŴĶӚӐʸǟȱͶ뼶ȚНʥ쨰ăĻŮʘľǗŔɫͱҽƱĎȉϢеӚӐʸǟȱͶ뼶
ſŚʘěڱȉƜƚŭƼЍěڱ٩ԏ뼷ۈिȜҬφڇʠԄӪӃɯɁ뼷ƦԄӪƜƚȜભŕęˌŒ뼶ȁˤ뼷ĞđćതڌպݰĀě֏ˡġŒĂᤋ뼷ЌѠďκӚӐĂжƬΙ뼵ƬвĀߊӿ뼶
ӍĴŢϢеɘDŽɘĄȌīϢеŕĈвĀƶʑ뼶эɘăȚȩФߊĉ˴ŢϢеŠĔඐŀNjĀȶ˸뼷ģĄƬߊĨƺĀƶʑ뼶ĴǎĄȱਢ뼶ȮŕŶĂơȉϢеԒͶĖĪĂơĀɘăˆ˽ɸľċŇĴ뼶ŚʠϵϢеɆԥϯȗශઆȓѣ49QTNFYKFG˥ʿŢۈƖŞҠě֏ˡɘDŽąĂЬз뼷ʪưФĈĀದćϢеĈߊӿȉŴĶɘ쨱ˤʋ뼷ɸľĀߊĉ˴ΞħŮđŴĶιďΚȥŪӪ뼶ĔċƄࡢħۈƖҠĀߊˌǀȗژąܔѧ쨗
ȁˤ뼷ħąŕęՃʇŞƬߊƯě뼷˄ϢеɘĈвॼ뼷κƙĖŗĪڨǴž쨰s đĈࡄNjŠƱķ뼶ǚŢϢеđϭࡄ
Nj뼷ਯȺĄćƸĀľԘġ뼷ϢеňͲďĨƴśĆĄśǘŬķͱĄȩǚˆޚƦǢ뼶ǞĎ뼷ĈƱķƷĨϢеƱ˖뼷ĂϢеƱ˖뼷ĆŪβĀǴĢƔďƬ뼶߀
s ĠɝũǽКʚϝ뼷˄ɑϢеȀŗĸdž뼶ĔĄĂƞڇϢеϨȉƸĀƤƶʑ뼶ĻŗȮqħƇĬr뼵qƧڒr뼵qƇĬr뼵qɑĆffɑгār뼵qĆĀğʑƧrDžɝƶКũ˧뼶
s ĞѩʑdžɃϢеĀѢˆ뼶ϢеƫĆĀɝʚŶ뼷ăđŮĄӕҢćŦƀ뼷ɝȠȱĀɝʚ뼷ĔƟĆĈĻĨȌīϢеŊĈĞĖĀʋĀƱʜ뼷ģĻŗӚӐŐϢеŢĆĀƱķ뼶
s ыħϢеԵĈҲĀʋ˖Ӫ뼶ϔĄҺ˱ĀȅѮѲʹ˖ӪģӖ
ŗźϢеƴīĆňķ뼷ĨdžɃŴĶĀ뼷ȮƦźŴĶŢĆмŀČƗ뼶
s źϢеƢƅĆdžɃŴĶĀ뼶ěڱĉ˴ƼƔdžɃŴĶߊĝЏʫغĀ뼶ȁˤ뼷ժዓȴ뼷ăđǙᛃ뼷ģăđߣŎǟśѢˆ뼶ȮĆĀɝŠɽʪ뼷ϢеĨѿʓƢƅĆĄdžɃŴĶƥǡǨĸĀƸ뼷ƦؼģěźŴĶƴīĆňժķŠůķ뼶
ʘľȉϢеƥǎĀˈਜŠӍĴĀɘ뼷ăȚĻŗźĆŨэТŪιͲ뼷ƑȶđĀĄĻŗƬĆĀߊĨƺŠϢеĀƫǼ߀뼶
JTKUVKPG)COCTTCĄ49QTNFYKFGɽઠ뼶49QTNFYKFGĄĂؽƖҠۈŝŚʠϵĀϢеɆԥϯȗශઆȓѣ뼷шĈο˩ࡒĀě֏ǀԥ뼶˽ȓѣĪĀۈƖҠӿʗɠħϢеǭȉě֏ȠȱĀјƶ뼶٩ƢނŰ뼷ɑˢˈȉJTKUVKPGԒͶ뼶Ǘ쨰EJTKUVKPGICOCTTCNTCYQTNFYKFGEQO뺭
76JUNE-JULY 2015
qɘăȚȩФߊĉ˴ŢϢеŠĔඐŀNjĀȶ˸뼷ģĄƬߊĨƺĀƶʑ뼶ĴǎĄȱਢ뼶ȮŕŶĂơȉϢеԒͶĖĪĂơĀɘăˆ˽ɸľċ
ŇĴ뼶rCHRISTINE GAMARRA
LRA WorldwideɽઠؽƖҠۈ
ƢԺ
76 Chinese Knowledgeindd 76 24515 1153 am
IBC IBTM China ADindd 50 13515 833 pm
ಌϾ٧
7 Sabah Tourism Board ADindd 7 24515 1235 pm
26JUNE-JULY 2015
Do you believe there are moments when we can feel the physical halt of time Moments where the rush of everyday life and work commitments take a backseat giving in entirely to a view or feeling so mesmerising it overwhelms you Moments where personal problems cease to matter albeit for a brief moment for the magnitude of your problems feels insignificant in comparison
For me it took standing at the West end of Angkor in Siem Reap and taking in the view of Angkor Wat in its full glory A sharp intake of breath as I marvelled at the workmanship of the intricate Khmer architectural carvings on the walls and pillars constructed in a century that did not have the tools and technology we have today Like all tourists in Siem Reap visiting Angkor Wat was one of the first things on the list Leak the helpful guide assigned by DMC Asia Expeditions explained that Angkor Wat is only one of the many religious monuments in the Angkor area a huge archaeological park that spans 400 square kilometres It comprises a hefty number of remains of the different capitals of the Khmer Empire from the ninth to the 15th century Once a Hindu and later a
Buddhist temple Angkor Wat was built in the 12th century and remains as the only religious centre in the area
After emerging from an extensive brand transformation from micenet ASIA to Biz Events Asia that left us excited satisfied but mentally drained I jumped at the opportunity of visiting Siem Reap in Cambodia a place I knew close to nothing about Siem Reap may be an emerging destination but it is already filled with tourists due to its rich line of historic and religious artefacts The best jobs locals can have in Siem Reap are the ones directly fuelled by tourism ndash as tour guides and in hospitality The high proficiency of the English language spoken everywhere is also a true sign of a thriving tourist destination in Southeast Asia
TheLuxuryIssue
THE LUXURY OF TIME
RETRIEVE LOST TIME AND ALLOW FOR TRUE INCENTIVE CONNECTIONS
THROUGH THE HISTORICAL BEAUTY OF SIEM REAP
WORDS KRISTIE THONG
Ta Prohm
26JUNE-JULY 2015
22-33 Luxury Issueindd 26 24515 1138 am
27JUNE-JULY 2015
27
LE MERIDIEN ANGKOR Despite the lack of existing MICE
infrastructure Siem Reap remains a
viable option for meetings and incentive
programs with its can-do attitude
These are the sentiments of Dennis
Kam director of sales and marketing
at Le Meridien Angkor He shares that
the hotel hosts up to four international
corporate groups a month of which
most come from Singapore China and
Thailand Besides the 200-guest Tara
Ballroom the hotel has an impressive
and well-landscaped garden that works
well for al fresco cocktail parties and
gala dinners of over 1000 guests The
lobby can also be easily taken over and
transformed to the requirements of
the event organiser A popular choice
is having a dinner hosted at a temple
where the hotel has hosted smaller
groups of under 100 guests at the
Kraven temple complete with stunning
lights and warrior dancers
ASIA EXPEDITIONSIn an exotic destination like Siem
Reap it takes a trustable destination
management company to ensure
everything goes according to plan I had
a guide who would go the extra mile to
accommodate any last-minute changes
and knew exactly where to take me
when I asked for something out of the
norm or local Apart from Cambodia
Asia Expeditions has a presence in
Myanmar Laos and Vietnam
SHINTA MANI FOUNDATIONSiem Reap is an ideal destination for
corporate groups looking for a cultural
incentive experience with a strong
CSR element Hiring the local Phare
Circus troupe for an event allows
groups to tick off their CSR KPIs Many
hotels also work with non-government
organisations that help support the local
community ndash be it through education
training or employment The Shinta
Mani Foundation is a registered local
NGO that focuses on three core areas
education small business start-ups and
health care On top of donations USD 5
from a nightrsquos room rate at the luxury
boutique Shinta Mani Club or Resort is
donated directly to the foundation
AN INCENTIVE OUT OF SIEM REAP
The same feeling of time stopping was
experienced through the hours spent
exploring sites such as Bayon Temple
and the ruins of Ta Prohm ndash a temple
made famous by Angelina Jolie in Tomb
Raider We also headed up to the Kulen
Mountain which is not just a popular
tourist site but where many locals visit
during the weekends to relax or swim
under the waterfall
In a beautiful destination like Siem
Reap we are naturally inclined to
switch off making connecting with
onersquos self possible It is where the 24
hours in a day pass seemingly slower
as though the seconds match the pace
of a calmer beating heart Without the
usual modern worries it also motivates
incentive delegates to truly connect
with each other making incentive
programs worth every penny spent
View of Angkor Thom Temple Angkor Wat
Banquet dinner at Kravan Temple
27JUNE-JULY 2015
22-33 Luxury Issueindd 27 24515 1138 am
28JUNE-JULY 2015
Depending on perspectives luxury
can mean catering to an upmarket
audience or simply having the luxury of
space and time and a chance to take a
breather and relax We learnt recently
that Singapore-based Saakalya Travel
is unique in the way that it provides
these luxurious simplicities to busy
professionals away from the bustling
and sometimes chaotic cities to some
of the most beautiful and culturally-rich
destinations in Southeast Asia
The duration of the trips is kept short
and hosted during the weekends so that
they do not eat into the limited time of
busy professionals but yet sufficient
in providing a deeply refreshing and
rejuvenating experience Luxury is what
enriches us be it physically mentally
or spiritually Its value can be found in something true and pure whether that
is attributing significance to the time
and dedication spent on hand-crafting
deacutecor as with the Saakalya Collection
or indulging in beautiful open spaces
of scenery The concept of luxury is a
wholly personal perception
Travel experiences at Saakalya are
centred on somewhere new and
something different Bali is the current
destination that Saakalya explores
with access to a richer variety of
areas and opportunities built on the
connections of Saakalyarsquos managing
director Alexandra Schmutterer
Locations are curated through the
knowledge of locals working alongside
Saakalya to embrace the concept of
TheLuxuryIssue
INTERPRETATIONS OF LUXURY TRAVEL
NOT ALL THAT GLITTERS IS GOLD IN LUXURY
TRAVEL SOMETIMES ITrsquoS JUST A BREAK FROM ALL
THE DEADLINES YOU MAY OR MAY NOT HAVE MET
AND THE LUXURIES OF BEING ABLE TO ENRICH
THE BODY MIND AND SOUL IN TRAVELWORDS GINA SIN
holistic travel Each trip only allows
for up to a maximum of 12 people
in order to maintain an exclusive
and personal experience The
variety of experiences planned
around tranquil surroundings has
been designed to encourage new
passions such as arts cooking wine
tasting (you may be surprised Bali
does have a winery) or yoga taught by
world renowned instructors Guests
will also stay in personal villas in a
luxurious resort maintaining the
feeling of exclusivity and privacy
In pursuit of more exclusive and
unconventional destinations works
are also currently underway to
create such experiences in Thailand
22-33 Luxury Issueindd 28 24515 1138 am
My Magnifique VoyageMy Magnifique VoyageMy Magnifique VoyageMy Magnifique VoyageMy Magnifique VoyageMy Magnifique Voyage
Grand Ballroom
Th e Grand Gamelan
Luxury Pool AccessLuxury Pool Access
SETTING THE STAGE FOR INSPIREDMEETINGStrade AT SOFITEL BALI NUSA DUA BEACH RESORT IS AN INNOVATIVE SET OF VENUE CHOICES THESE COMPRISE 12 FUNCTION ROOMS INCLUDING 2 BALLROOMS ALL OF WHICH ARE WELL-EQUIPPED AND FEATURE NAMES THAT INVOKE DEEP BALINESE MEANINGS AND ENDLESS INSPIRATION YOUR PERSONAL INSPIREDMEETINGStrade PLANNER WILL HELP YOU CREATE A TRULY UNIQUE OCCASION DISCOVER ALL OUR MAGNIFIQUE ADDRESSES IN OVER 40 COUNTRIES ON wwwsofitelcom
DISCOVER OUR MAGNIFIQUE ADDRESS IN BALI
My Magnifique VoyageMy Magnifique VoyageMy Magnifique VoyageMy Magnifique VoyageMy Magnifique VoyageMy Magnifique Voyage
SOFITEL BALI NUSA DUA BEACH RESORT
MAGNIFIQUE EVENTS
TAILOR-MADE MEETINGS IN A STUNNING BEACHFRONT SETTING
KAWASAN PARIWISATA BTDC LOT N5 NUSA DUA
BALI 80363 INDONESIA - TEL (+62) 361 849 2888
H9078SOFITELCOM
JOIN OUR GLOBAL LOYALTY PROGRAMAT ACCORHOTELSCOM
29 Sofitel Bali ADindd 29 16515 652 pm
30JUNE-JULY 2015
LUXURY AT SEATHE GOLDEN AGE
OF SAIL STEALS THE LIMELIGHT AT A RECENT
OFFICIAL MEDIA LAUNCH OF ROYAL ALBATROSS IN
SINGAPORE
WORDS GINA SIN
Some have always seen the appeal of having events held near water whether
it is an outdoor poolside cocktail event or a networking party on a dockside yacht
against the sunset Royal Albatross originally built in 2001 and later acquired
by Tall Ship Adventures Pte Ltd is the latest attention grabber for business
events in Singapore
Once a traditional sail training ship Royal Albatross exudes sheer luxury with its hard-carved wooden interiors sturdy
aluminium masts 22 majestic sails and 60000 LED lights customisable to 512 colours It can accommodate just shy
of 150 guests for day sailing or over 200 guests berthed
The media launch perfectly encapsulated the experience of being on the ship We went on a tour of its 185-square metre
upper deck Grand Salon and five ensuite cabins and enjoyed cocktails and canapes
specially prepared by Clubvivre We watched its crew climb the shiprsquos masts
in preparation for a ride out to Lazarus Island where fire-eaters gave us a warm
welcome and a delicious satay (barbequed meat on sticks) buffet awaited us We
headed back to reality eventually but not before everyone was handed flutes of
bubbly to end the beautiful night
Delve into Thailandrsquos spiritual culture at the Erawan Shrine located in the heart of Bangkokrsquos Ratchaprasong precinct on Ratchadamri Road Proceed with a stop at Grand Hyatt Erawan Bangkok a renowned luxury hotel located just next to the shrine
Despite a lobby constantly abuzz with activity it induces a calming effect on arrival as the fragrant air-conditioned setting cools you down The newly-refurbished guest rooms showcase residential-styled amenities making delegates feel right at home ndash perfect for residential conferences and events The hotel offers event planners an incentive to a rejuvenating experience at the tranquil isawan Residential Spa amp Club
While ldquooptionsrdquo is a key component with creative event buyers the hotel offers a high-end board room a grand ballroom with an eight-
metre-high ceiling as well as The Campus event space which continues to draw hot demand since its launch in 2009 A Singapore-based corporate event specialist feels The Campus ldquoprovides a fun environment that inspires creativityrdquo where delegates can relax and be themselves contributing to ldquobetter communications at an eventrdquo Due to its unique setting The Campus has also started to attract banquets and weddings
With the rise of smaller-sized events and incentive groups ldquothe residencerdquo offers a New Yorker-designed executive residential-styled setting Whether itrsquos pre-event drinks in Apartment 305rsquoS own Gallery or breakout creative sessions in any of the other four luxurious event rooms ldquothe residencerdquo provides a unique environment for planners with the objective to strengthen team spirit and enhance relationships
TheLuxuryIssue
LUXURY IN THE HEART OF BANGKOKEXPERIENCE THE LUXURIOUS FEELING OF SPIRITUALITY COMBINED WITH A HOTEL THAT KNOWS EXACTLY WHAT EVENT PLANNERS NEED
WORDS EL KWANG
The Campus
Royal Albatross
22-33 Luxury Issueindd 30 24515 1138 am
31JUNE-JULY 2015
TheLuxuryIssue
Major hotel chains and their rapid growth in the Asia Pacific region have always gotten most of the attention in business events The rise of independent hotels however has been evident in recent years as the category gains more prominence A Biz Events Asia survey conducted in May revealed that the majority of respondents (95 percent) are interested in independent hotels due to their unique product offering
ldquoTravellers today are looking for authentic and memorable experiences where travel is aspirational and luxury is defined by personal life and style preference at any given time in your liferdquo says Josephine Lim managing director of South East Asia for Preferred Hotels amp Resorts
ldquoIndependent hotels are often borne from entrepreneurial hotel owners with a passion for the art of hospitality They deliver the authenticity of a destination ndash featuring the unique characteristics of specific cultures within their own brand of hospitality that allows discerning travellers to lsquolive like the localsrsquordquo she adds
Also playing a significant role in the rising trend is a growing demographic of high-earning millennials with sizeable disposable incomes looking for exclusivity in cooler trendier and off-beat experiences
ldquoIndependent hotels pay a lot of attention to detail and design aesthetics Though some of them may be smaller the experience is often different and more magical I tend to stay in such hotels if I want a different experience they tend to feel more luxuriousrdquo says Jeanne Hong a 35-year-old finance professional who is also the
THE LUXURY OF AUTONOMY
INDEPENDENT HOTELS OFFER OFFBEAT OR EDGY LUXURY
EXPERIENCES BUT HAVE THEY GAINED THE TRUST OF EVENT
PLANNERSWORDS KRISTIE THONG
The Dhara Dhevi Chiang Mai
31JUNE-JULY 2015
22-33 Luxury Issueindd 31 24515 1138 am
32JUNE-JULY 2015
co-owner of The Snack Guru an online store selling healthy gluten-free snacks
Putting independent hotels within a single alliance has long been industry practice and there are many benefits to doing so An independent hotel under a company like Small Luxury Hotels of the World or Preferred Hotels amp Resorts can save costs by easily tapping into the hotel companyrsquos global distribution channels gain awareness through joint marketing efforts or build continued satisfaction with the companyrsquos loyalty program While individual properties may be overlooked when pitching for corporate business joining a hotel company offers them tender opportunities with multi-national corporations
These independent hotel companies have been gaining traction Worldhotels welcomed seven new members in the first quarter of 2015 adding to its portfolio of nearly 500 properties worldwide Small Luxury Hotels of the World has announced at least eight member hotels and resorts of which several will be opening throughout the year Meanwhile Preferred Hotels amp Resorts introduced six new properties ideal for the business events market that will be scheduled to launch by the end of 2015
A CHAIN GOES FREEIn early 2015 Starwood Hotels amp Resorts announced the launch of its 10th brand that now falls within its extensive portfolio Tribute Portfolio promises owners Starwood Preferred Guest (SPG) members and guests
the ability to ldquostay independentrdquo with a selection of independent upscale hotels in high-demand destinations While falling under the new brand name the independent hotels within the portfolio will maintain their own unique identities and continue to promise boutique service
Adam Aron chief executive officer of Starwood adds that the mission of the new brand is to ldquobring great hotels in great destinations to loyal SPG members who make up more than half of all Starwood staysrdquo As with Starwoodrsquos other nine brands SPG members will be able to earn and redeem Starpoints at Tribute Portfolio hotels and enjoy in-hotel elite tier benefits such as upgrades welcome amenities late check-out and more
NUMBERS FROM THE SURVEY
LEADING HOTELS OF THE WORLD SMALL LUXURY HOTELS OF THE WORLD
95list something new and unique product offering as reasons why they will go for an independent hotel
35 will take into consideration loyalty programs when considering the use of an independent hotel
Event planners have stayed with a member hotel in these hotel companies at least once
ITrsquoS ABOUT THE SERVICEThis recent development from Starwood may put independent hotel companies on alert in particular due to Starwoodrsquos strong and global branding as well as its loyalty program While many independent hotel companies offer some form of loyalty program most are only beginning to find a footing with loyalty programs specifically for event planners Elaine Macy senior vice president group sales for Preferred Hotels amp Resorts revealed that a meeting planner loyalty program is currently undergoing a Beta testing in North America under iPrefer the companyrsquos point-based guest loyalty program It was introduced in early 2015 to offer planners points for actualised revenue from rooms booked
Royal Palm South Beach Miami Starwoodrsquos first Tribute Portfolio feature hotel
22-33 Luxury Issueindd 32 24515 1138 am
International Starfor Leadership
in Quality Award 2013Gold Category
Certificate of Excellence2014 WINNER
One World Hotel
Find us on
first avenue bandar utama city centre 47800 petaling jaya selangor malaysia toll free domestic 1300 88 7888 toll free international 1800 88 7888tel 603 7681 1111 fax 603 7681 1188 email enquiryoneworldhotelcommy website wwwoneworldhotelcommy
Half Day Meeting Package from RM218 per person per day
Full Day Meeting Package from RM228 per person per day
2015 Meeting Packages
Meeting faci l i t ies recognised by the world
At the 5-star One World Hotel you can expect ample space luxuriously appointed with spectacular chandeliers and state-of-the-art facilities including simultaneous interpretation system live feed facility and mood lighting with variable colour setting and free Wi-Fi However what makes corporate functions here extra special is the opportunity to put fun back into functions
Anythingrsquos possible in One World To add some excitement to your next event speak to our Conventions and Events team today at 03-7712 2289 or email cneoneworldhotelcommy
Prices are in Ringgit Malaysia and inclusive of 10 service charge and 6 goods and services tax
ldquoTravellers today are looking for authentic and memorable experiences where travel is aspirational and luxury is defined by personal life and style preference at any given time in your liferdquo
JOSEPHINE LIMManaging Director of South East AsiaPreferred Hotels amp Resorts
at member hotels and already has more than 550 planners enrolled
Perceptions of service standards and event delivery also differ According to survey findings perceptions are pretty much split down the middle when it comes to concerns over an independent hotelrsquos brand standards in event delivery
While some believe the use of an independent hotel for an event may ldquonot be able to benefit from the established international image of hotelsrdquo others feel they offer a less mainstream and more intimate touch while not compromising on service standards Many will take to leisure-focused research through sources like TripAdvisor or rely on word-of-mouth to gauge standards of an independent hotelrsquos ability to host events Some however feel that the overall experience is dependent on the staff and service standards and do not take into account the hotel status
22-33 Luxury Issueindd 33 24515 1138 am
34 Luxperience ADindd 34 13515 841 pm
35 Pullman Bangkok King Power ADindd 35 19515 758 pm
36JUNE-JULY 2015
TalentAndMentor
There is no argument ndash talent is one of the most common and hottest buzz words in business events and hospitality While many companies experience what appears to be a talent crunch in Asia one professional who has spent years in talent assessment and human capital strategies suggests the ldquoright fitrdquo might be the bigger issue
Thomas Wai director for Asia Pacific at Talent Plus Inc says the challenge of identifying engaging and retaining talent differs for a region as large and diverse as Asia Pacific With his work bringing him to over 30 cities in China including the third and fourth tier cities Wai has met ldquogreat people who are driven honest and hardworkingrdquo and seen career fairs in Shanghai filled with tens of thousands of candidates expressing genuine interest Identifying talent is likely to be an issue here according to Wai and the question companies should be asking is if there is a structured and effective interview system in place to identify the right talent
For mature cities such as Singapore and Hong Kong talent retention is at play
ldquoUnfortunately many organisations do not pay sufficient attention in re-hiring their people They pay little focus in developing their potential They focus on peoplersquos weaknesses rather than setting them up for success As a result talented people leave the organisation and recruiters assume that they cannot find people to join themrdquo Wai says
ITrsquoS NOT ABOUT THE MONEYThere is a misconception that salary compensation and benefits are the most crucial investments in employment or talent retention While they used to be the key elements to attracting and retaining talent evolving socio-economic factors along with a thirst for information and constant change brought on by the Internet age have shifted mindsets of working professionals Wai calls monetary benefits ldquosatisfiersrdquo but not motivators
ldquoThe key motivators to truly engage and help us to getting and retaining our performers are recognition one-on-one time mentoring setting them up for success paying attention to them listening to their physical and emotional needs helping them to become significant and allowing them the freedom to be the very bestrdquo he says
We are well aware that a sustainable work force be it in the West or Asia Pacific starts from the top And it may be the hardest but most rewarding step Top leadership will first need to show commitment in building a talent-based culture and demonstrate that they care about their people
ldquoThen you need to understand the DNA of your top performers decode and understand what makes your successful people successful Use these DNAcharacteristicstraits to create an interview as part of your selection consideration when you are considering new candidates or promoting from withinrdquo Wai says
THE LUXURY OF TALENT
SCRAP THE IDEA OF A TALENT CRUNCH WE HAVE THE TALENT IN ASIA BUT DO WE KNOW HOW TO
GET THE RIGHT HIREWORDS KRISTIE THONG
36JUNE-JULY 2015
It is useful to evaluate his potential so as to help him with his blind spots while putting focus on his strengths
On top of constant and open communication Wai recommends ldquostay interviewsrdquo These interviews recognise the achievements of employees and identify subsequent steps for growth
ldquoThis way you would have a better chance of creating a sustainable work force for the future state of your organisationrdquo Wai adds
SUCCESS SHOWSA sustainable workforce translates to a successful business Wai cites the example of the Capella Hotel Group where its property in Singapore continues to enjoy one of the highest occupancy rates since its opening six years ago When the group took over the Ritz-Carlton property in Bali it enjoyed the ldquobest year ever after 17 years in businessrdquo Founder Horst Schulze was quoted in an interview saying itrsquos all about the right hire
ldquoWhat a customer wants is no defects timeliness and caring service How do I know my front office manager is taking great care of my guests I can ensure this by selecting the right talent Somebody that has it in themrdquo
The effect flows through every aspect of the business
ldquoYou could see the positive results from their high level of guest satisfaction guest retention employee satisfaction and ultimately financial rewards for the owner and investors as wellrdquo Wai says
36-37 Talent and Mentor Thomas Waiindd 36 24515 1140 am
37JUNE-JULY 2015
37
ldquo
ldquoThe key motivators to truly engage and help us to getting and retaining our performers are recognition one-on-one
time mentoring setting them up for success paying
attention to them listening to their physical and emotional
needs helping them to become significant and
allowing them the freedom to be the very best
THOMAS WAIDirector Asia Pacific
Talent Plus Inc
37JUNE-JULY 2015
szlig8QGHUVWDQGERWKWKHLUtalents and desires and their weaknesses and blind spots
szlig)RFXVRQWKHLUWDOHQWVDQGcreate platforms for them to exercise their strengths
szligHHSDQRSHQGRRUSROLFIRUyour teams to approach you with concerns suggestions and innovative ideas for growth
szligQGLYLGXDOODFNQRZOHGJHtheir hard work and achievements do it timely and sincerely
szlig5HPHPEHUWRWDNHWKHWLPHto understand why a team member would make the decision they made and why instead of rushing to judgement about a decision
KEEP THE MOTIVATION
36-37 Talent and Mentor Thomas Waiindd 37 24515 1140 am
38JUNE-JULY 2015
Knowledge
IT MAY SEEM OBVIOUS BUT THE STARTLING TRUTH REVEALS A GAP IN HOSPITALITY SALES TEAMS AND THEIR ABILITY TO FOLLOW UP
In this day and age of email SMS Twitter and Gchat personal contact is still the most important way to build relationships In a world of ever-increasing automation and impersonal service a hotel must distinguish itself from its competition Hospitality sales teams need to realise that product and price are very similar in todayrsquos market What will be the clientrsquos reason for awarding a piece of business The relationship with the customer and the loyalty built up over time Hospitality
38JUNE-JULY 2015
THE ART OF FOLLOWING UP
THE LUXURY OF KNOWLEDGE
WE OFFER INSIGHTS FROM TOP INDUSTRY PROFESSIONALS IN A SPECIAL
KNOWLEDGE SECTION GO DIGITAL WITH US BY ACCESSING FULL VERSIONS
OF THESE ARTICLES ONLINE
CHRISTINE GAMARRADirector of Operations Asia PacificLRA Worldwidechristinegamarralraworldwidecom
sales teams must be in the business of building relationships instead of taking orders
A prompt and personal follow-through with the client is the most effective technique to gain commitment Following up not only displays a sense of urgency for the business lead it gives the opportunity to advance the sales process towards a decision The timeliness of a follow-up is another factor that will communicate your reliability to the client A follow-up should not be later than 48 hours after the last communication with the client
An effective follow-upszligHVLQFHUHDQGFRQILGHQWszlig$VNRSHQHQGHGTXHVWLRQVWKDWLQYLWH
the client to elaborateszlig3UREHLQWRRXUFOLHQWOslashVUHVSRQVHVszlig2IIHUVRPHWKLQJRIYDOXHOtilde
for nothingszligHPRQVWUDWHWKDWRXXQGHUVWDQG
what the client is looking for
Read the full article online at bizeventsasiacomluxury-of-knowledge-follow-up
38-39 Luxury of Knowledge_KTindd 38 24515 1140 am
39JUNE-JULY 2015
WHAT SHOULD YOU LOOK OUT FOR BEFORE PENNING AN EVENT SPONSORSHIP AGREEMENT
Exclusivity ndash Most sponsorship agreements would provide some form of exclusivity This is to avoid competitors sponsoring the same event or to avoid association with a conflicting category Where category exclusivity is provided for its scope must be clearly defined Eg A soft drinks sponsor may agree to exclusivity for non-alcoholic drinks or insist on being the only beverage sponsor
Trademarks ndash The agreement should state the manner and form (colours font size proportion to surrounding text graphics etc) in which the sponsorrsquos trademark may be used Likewise the sponsor may wish to conduct its own advertising and the event organiser should also have control over the manner and form in which its trademarks and logos are used
Payment ndash Often involves a hybrid arrangement where a percentage of the fees is paid up front and the remaining being paid in accordance
WORDS EL KWANG
Duetto a technology and services company offering medium to large hotel groups and casinos a three-year old system that assists in implementing revenue strategy In an exclusive interview with Biz Events Asia Patrick Andres executive vice president Asia Pacific for Duetto explained that the program uses sophisticated algorithm to gather information from web shopping patterns competitor hotel pricing airline traffic special events and social ndash all to understand market behaviour The systems will ideally allow hotels to optimise price profitability by category It also provides hotels with visible real-time information to make necessary business decisions such as adjusting accommodation rates on their websites or in contract negotiations
It ultimately provides the opportunity for hotels to implement an ldquoopen pricingrdquo structure that will benefit the consumer in the name of rate parity yet allows hotels to sell at a more profitable rate Open pricing is an evolution from traditional revenue management Instead of closing out lower rate categories it allow hotels to shrink or increase price differentiation between the room categories This hopefully leads to more yieldable corporate rate tender agreements in Asia much like what the American market is experiencing Yielding corporate rate agreements allow hotels to market profitable rates during peak demand periods
Read the full article online at bizeventsasiacomluxury-of-knowledge-duetto
39JUNE-JULY 2015
JOIN THE PARTY
THE GAME CHANGER
with a performance-driven schedule Where productsservices are provided in lieu of sponsorship fees the manner of determining their value should be spelled out along with warranties as to their quality standard and merchantability also incorporated
Exit ndash Long-term agreements should have a termination clause allowing parties the opportunity to call it quits with and without cause anytime during the subsistence of the agreement Grounds for termination may include either party bringing the other into disrepute late payment of sponsorship fees and cancellation of the event
Read the full article online at bizeventsasiacomluxury-of-knowledge-sponsorship-agreements
VICKI HENGDirectorVicki Heng Law Corporationvickivickihengcom
ldquoDuettorsquos new strategies within their systems might allow hotels
to regain pricing power ldquo
PATRICK ANDRESExecutive Vice President Asia Pacific
Duetto
38-39 Luxury of Knowledge_KTindd 39 24515 1140 am
2 0 1 5m i c eMEETINGS INCENTIVES CONFERENCES EXHIBITIONS
10-11 September 2015Suntec Singapore convention amp exhibition centre
wwwmiceasiaexhibitioncom +852 3975 5710
miceaSia
100+ Exhibition booths
5000+ Visitors
500+ ConfErEnCE DElEgatEs
8 aCCrEDitED Workshops
2 frEE ConfErEnCEs
30+ prEsEntations
This prestigious Awards Evening will be judged by a panel of leading event organisers from throughout the Asia
3DFLAgraveFUHJLRQLQWRWDOWKHUHZLOOEHDZDUGVXSIRUJUDEVWRVROXWLRQSURYLGHUVYHQXHVDQGHYHQWRUJDQLVHUV7KLV
evening awards party will be after the exhibition on day one of the event and it will be a fantastic way to honour
the work of Asiarsquos Event Professionals and provide a great QHWZRUNLQJRSSRUWXQLW
This event brings together leading Event organisers Meeting Planners Corporate Buyers Venues Hotels Attractive Suppliers Event Technology Tourism Boards RYHUQPHQW0ampVSUHGRPLQDQWOIURPWKURXJKRXWWKH$VLD3DFLAgraveFUHJLRQ
For more information about MICE 2015 and Awards Ceremony please email miceoliverkinrosscoukFor exhibition ticket registration please visit wwwetouchescommiceasia2015
40 Mice Asia Pacific ADindd 40 16515 653 pm
amp210DJDGB)$SGI$0
41 Sentosa Golf Clubindd 41 14515 838 pm
42JUNE-JULY 2015
WWHY SINGAPORE CONTINUES TO STACK UP
AS A PLACE FOR BUSINESS AND MEMORABLE
EXPERIENCES
SINGAPOREDelveInt
o
WORDS EL KWANG | KRISTIE THONG | GINA SIN
42JUNE-JULY 2015
42-44 Delve Into Singaporeindd 42 24515 1142 am
43JUNE-JULY 2015
e worked really hard to ensure that our attendees
feel like they are getting a luxury experience
where wersquove thought of and arranged everything
You really have to think of everythingW ldquo
HIGH-ACHIEVING QUALIFIERS OF US-BASED HEALTHCARE MARKETING CONGLOMERATE
FOREVER LIVING PRODUCTS WERE TREATED TO A TIME OF THEIR LIVES IN SINGAPORE
WORDS KRISTIE THONG
Soundproofed walls of the Sands Ballroom of Sands Expo amp Convention Centre Marina Bay Sands in Singapore could barely contain the pulsating excitement of the crowd Upbeat triumphant contemporary music and exuberant cheers could be faintly heard from the floor right below it Walking into the ballroom as an observer was an experience in itself illuminating hues of pink blue and purple danced along to the beat of the music in sync with cheers and dancing amid the crowd the dazzling lights fell against the unique clusters of crystal-like structures high on the ceiling resembling thousands of balloons just about to fall
This amazing sight was Forever Living Products Global Rally held in Singapore on April 19-27 2015 Forever Living
THE LUXURY OF HEALTH
Products a multi-level marketing company that sells aloe vera-based drinks and bee-derived cosmetics nutritional supplements and personal care products hosts an annual Global Rally to celebrate the success of its representatives also known as Forever Business Owners (FBOs) and award them hard-earned Chairmanrsquos Bonus cheques It is a time where the company shares new directions launch new products and provide training and inspiration
ldquoOur business model works in such a way that in order for our FBOs to be successful they must first help others reach their goals This ensures an environment of passion and compassion where people can aspire to be what they want to be and are given
the tools to change their lives for the betterrdquo says Ashley Hower director of marketing at Forever Living Products
ldquoBy having leaders and qualifiers hearing and sharing their stories and tips for success they are inspired to set goals and reach for their dreams The entire event is very celebratory and empowering ndash it feels like a big family reunionrdquo she adds
Each Global Rally sees over 7000 FBOs coming from 106 countries and runs on an extensive itinerary comprising training sessions lots of entertainment and unique experiences Having previously hosted the rally in Hawaii and London and heading to Johannesburg in 2016 2015 was the year for Singapore and for Asia
ldquoWe are always looking for new and exciting destinations to take our FBOs We want to make our Global Rally lsquoan experience like no otherrsquo and know that it begins with the destination selectionrdquo
While the country naturally holds up as an attractive tourist destination Hower shares that Singapore was also chosen in part due to its history that parallels Forever Livingrsquos brand values Drawing similarities to Singaporersquos founding father Lee Kuan Yew and his passion to create a safe and prosperous society for its citizens Forever Living Productsrsquo CEO Rex Maughan thrives on a similar belief of helping people from all over the world look better feel better and achieve their dreams
ldquo
42-44 Delve Into Singaporeindd 43 24515 1142 am
44JUNE-JULY 2015
Putting an incentive program of such scale is no easy feat Forever Living worked closely with Pacific World to ensure seamless logistics for travel meal planning and activities
ldquoWe worked really hard to ensure that our attendees feel like they are getting a luxury experience where wersquove thought of and arranged everything You really have to think of everything ndash how the attendees will feel when they arrive at the airport what their first impression of the hotel is the convenience of getting around what activities they enjoyrdquo Hower says
Some of Singaporersquos local culture and experiences were brought into the program this year Qualifiers were brought to Sentosa Island for a fun-filled day culminating in a beach party feast and entertainment Top
qualifiers were treated to a special dinner at Gardens by the Bay followed by drinks and desserts at Ku De Ta ndash arguably Singaporersquos hottest night spot on top of Marina Bay Sands Throughout the program there was cultural entertainment infusing Chinese and Indian influences and many opportunities for FBOs to try the local cuisine
ldquoSingapore was a fantastic incentive travel destination The melding of the cultural history with the modern Marina Bay Sands gave our Forever Business Owners a luxury destination and a cultural experience they couldnrsquot have found anywhere else Singapore was clean safe and easy to get around Our Forever Business Owners enjoyed visiting Sentosa sampling local cuisine and exploring everything Singapore had to offerldquo Hower says
ingapore was a fantastic incentive travel destination The melding of the cultural history with the modern Marina Bay Sands gave our Forever Business Owners a luxury destination and a cultural experience they couldnrsquot have found anywhere else Singapore was clean safe and easy to get around Our Forever Business Owners enjoyed visiting Sentosa sampling local cuisine and exploring everything Singapore had to offer
ldquoldquoS
Team Japan Endless entertainment
ASHLEY HOWERDirector of MarketingForever Living Products
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KLCC_10YAC_micenetAsia_ad01_0615ai 1 4315 848 AM
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46JUNE-JULY 2015
30 MINUTES WITH ALOYSIUS ARLANDO CEO OF SINGEX HOLDINGS PTE LTD GAVE BIZ EVENTS ASIA A LOOK INTO HIS VISION OF A SUSTAINABLE CONFEX BUSINESS MODELWORDS EL KWANG
With a vision to be the leader in the APAC business events industry Aloysius Arlando has no intention to rest on his laurels Since his appointment SingEx has invested a few million dollars in doubling staff strength and conducting robust research in curating events like the Internet of Things Asia which saw more than financial gains for the organisation and its customers The motivation to establish a more sustainable business model and the appreciation of the event subject matter saw the implementation of a two-prong approach in venue management and creating new industry-relevant business events that do not conflict with existing ones
ldquoWhether it is the eventrsquos return on investment or objective companies are looking for good return and value derived from matching buyers and
CREATIVITY TAKES BUSINESS CENTRE STAGE
DelveInto
THE GROWTH OF INTERNET OF THINGS (IOT) ASIAIOT ASIArsquoS GROWTH IN 2015NUMBERS FROM IOT ASIArsquoS INAUGURAL EDITION IN 2014
44 sponsors and exhibitors representing 13 countries10 increase 2100 trade visitors and conference delegates 288 growth
41sponsors and exhibitors representing
11 countries
A total of
1630trade visitors and conference delegates
58 speakers representing 15
countries presented at the conference
85 speakers from 16 countries presented at the
conference (almost double the of speakers)
4648 Delve Into Singapore SingExindd 46 24515 1143 am
When you choose the Fairmont Singapore and Swissocirctel The Stamford you gain access to more than 70000 square feet of state-of-the-art and multi-functional conference and meeting space at the Raffles City Convention Centre Strategically located at the heart of Singaporersquos business district just 20 minutes away from the airport enjoy unparalleled convenience and accessibility Our team of outstanding conference concierges offers support every step of the way and helps ensure that your meeting or event is a rousing success each time
For reservations please call +65 6431 5534 email salessingaporefairmontcom or visit wwwfairmontcomsingapore
THE CHOICE FOR MEETINGS
47 Fairmont Singapore ADindd 47 13515 825 pm
48JUNE-JULY 2015
sellers as a business solutionrdquo said Arlando
The process of creating events ndash whether it is based on a national agenda like Singaporersquos wish towards hosting more healthcare events or opportunities identified through research on key industries to drive tomorrowrsquos growth ndash could take six to nine months
Arlando explained that each curated event should have a lifespan of five to 15 years It must meet the evolving needs of the industry and marketplace while flexible enough to allow the event agenda to morph with the changes in technology or other trends One perfect example is the way traditional exhibitions have morphed into CONFEX (conference-exhibition) multi-faceted platforms to drive engagement through meaningful content shared at conference sessions and business connections and exchanges on the exhibition floor
hether it is the eventrsquos return on investment or objective companies are looking for good return and
value derived from matching buyers and sellers as a business solutionrdquo
ldquoldquo
ALOYSIUS ARLANDOCEOSingEx Holdings Pte Ltd
W Throughout the interview the humble and pensive leader used the collective ldquowerdquo more often than ldquoIrdquo in his sentences When it comes to leadership and talent discussions Arlando expressed his passion for meeting people from all walks of life He ensures his team is a good mix of background and professional attributes His team is important to him
ldquoWe respect our teamrsquos personal moments of needs whether it is new working mothers or one who becomes a carer for the family As human beings if we can take care of our family needs we have won half a battle (in life)rdquo
Arlando keeps his team engaged through no-strings-attached coaching and transparent communication With a big smile and coy laughter Arlando defined the importance of transparency by saying that he graciously obliged when his team asked him to smile more frequently
EVENTS CREATED BY SINGEX
$$$ CONVERSION
KEY INDICATORS OF SUCCESSszlig Client feedback on successful connectionsszlig No of deals and business converted
szlig WasteMET Asia 2012 amp 2014szlig Last Mile Fulfilment Asia March 2015szlig RehabTech Asia March 2015szlig Internet of Things Asia 2014 amp April 2015szlig Radiology Asia May 2015szlig WasteMet China July 2015szlig Green UrbanscapeAsia 2013 amp November 2015
szlig RSA Conference Asia Pacific amp Japan 2013 2014 amp July 2015
szlig International Conference on Sustainable Development 2013
szlig ASEAN Business and Investment Summit 2014
NEW-TO-MARKET EVENTS
MANAGED EVENTS
617 BUSINESS CONNECTIONS made at the inaugural Last Mile
Fulfilment Asia 2015 in March 2015
403 SUCCESSFUL MEETINGS conducted at the exhibition floor
S$122 million worth of deals generated from inaugural Greenurbanscape Asia 2013
4648 Delve Into Singapore SingExindd 48 24515 1143 am
49JUNE-JULY 2015
Quay Room
CITY ESCAPEA RECENT STAYCATION AT
PARK REGIS SINGAPORE SHOWS THE POSSIBILITY OF GIVING YOURSELF OR YOUR MOST DESERVING
EMPLOYEES A BREAK EVEN IN THE MOST BUSTLING
PLACES IN A CITYWORDS GINA SIN
Just a stonersquos throw from one of the most vibrant entertainment scenes along a historical riverside known as Clarke Quay the 202-room Park Regis Singapore would do well for business retreats
Surrounded by lush greenery Park Regis Singapore was first opened in 2010 and has recently completed a SGD3 million (USD22 million) facelift that saw the reception move from the ground floor to the third a new all-day dining FampB venue upgrades on bed items and a complete makeover of the lobby meeting room and rooftop bar
Stretch the lethargy away in the morning with a poolside yoga class where a refreshing waterfall cascades into the 25-metre-deep pool Then
refuel with a power-packed breakfast at Twenty3 Drink amp Dine with the wide variety from its buffet selection
Clarke Quay may be popular for its nightlife but there are also lots to explore such as the numerous hipster cafeacutes bars and restaurants within the vicinity Hotel guests get 10 percent off their bills of participating food and beverage outlets by presenting their room cards
Visit the Asian Civilisations Museum located close by or attempt the adrenalin-pumping G-Max Reverse Bungy along the riverside Choose to
Singapore River Cruise
dine in one of the restaurants or head back to the hotelrsquos Royal Pavilion for their signature Cantonese dishes such as the Royal Smoked Duck and the Wok-fried Mashed Fish Noodle with Lobster
Sign up for one of Park Regisrsquo cocktail classes as a team-building activity for up to 10 guests by June 2015 or conclude meetings with a sunset cruise disembarking from the quayside Watch as the sun sets and the neon lights of Boat Quay and Clarke come to life Spot landmarks and bridges such as the Raffles landing site the Merlion and the Cavenagh and Coleman bridges End the day with more cocktails at Revive the hotelrsquos rooftop bar that is not opened to public until the fourth quarter of 2015 It can be hired for intimate cocktail events of up to 50 guests with outsourced furniture
An incentive package featuring some of the activities mentioned above is available for corporate group bookings until the end of the year
49 Delve Into Singapore Park Regisindd 49 24515 1144 am
Hongkong
26 - 27 August | Grand Hyatt Hong Kong
50 ACTE ADindd 50 13515 823 pm
CMY
51 Pacific Worldc ADindd 51 13515 752 pm
Twice the percentage of Buyers than in 2013 expect to conduct business valued at over
1million
The 23rd ITampCMA and 18th CTW Asia-Pacific
29 Sep ndash 1 Oct 2015Bangkok Convention Centre at CentralWorld
Bangkok Thailand
Incorporating Luxury Travel
Exhibitors amp Sponsors Corporate Travel ManagersConference DelegatesMedia | Corporate Travel
Exhibitors | MICE amp Luxury TravelBuyers | MICE amp Luxury Travel | Association Professionals amp ExecutivesMedia | MICE amp Luxury Travel
wwwcorporatetravelworldcomapacwwwitcmacom
Look At What We Achieved In 2014
Over 2500 MICE and Corporate Travel professionals including association executives and luxury travel buyers from 55 international territories
84 of Exhibitors expect to receive orders within a year
40 of Buyers confirmed procurement on-site with Exhibitors
Host CountryOrganised By Supported By
gtURXP[ltTSXP
4]S^abX]VP]SBd__^acX]V0bb^RXPcX^]b
Industry PartnergtURXP[0Xa[X]T gtURXP[ET]dT lt^Q[XT0__Pac]Ta
ltTSXP0U[XPcTb
Very impressed with the overall organisation quality of buyers and
remarkable welcome reception euromic Belgium
Exhibitor | Christophe Verstraete Executive Director
Great avenue to obtain research information from diverse regions and
destinations Association of the Polish Media Poland
Media | Robert Pawelek Journalist
I got to renew or discuss contracts and build new relations Panorama-Medica Group Co Ltd Thailand Buyer | Katherina E Lempert-Dober Chairwoman
The discussion session was a good sharing session for all my peers Gemalto Singapore Corporate Travel Manager | Jean Bey Senior Buyer - Asia
52 ITampCMA BKK ADindd 52 13515 806 pm
53JUNE-JULY 2015
THERErsquoS NOTHING LIKEAUSTRALIA
Produced by Business amp Tourism Publishing Asia Pte Ltd and Business Events Australia wwwbusinesseventsaustraliacom wwwbizeventsasiacom
53-68 Australia Supplementindd 53 24515 400 pm
54JUNE-JULY 2015
UNLOCKINGAUSTRALIArsquoSNEWEST TREASURE
The Adelaide Convention Centre welcomes the world to its new state-of-the-art facilities designed with the event plannersrsquo future requirements in mind It is surrounded by premier entertainment sporting and medical precincts and set on the cityrsquos revitalised waterfront district
Find out more about our brand new building at adelaidecccomau
53-68 Australia Supplementindd 54 24515 1145 am
55JUNE-JULY 2015
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56JUNE-JULY 2015
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57JUNE-JULY 2015
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58JUNE-JULY 2015
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59JUNE-JULY 2015
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60JUNE-JULY 2015
Discover a zoowithout fences
THERErsquoS NOTHING LIKE AUSTRALIA FOR YOUR NEXT BUSINESS EVENTPLAN NOW VISIT AUSTRALIACOMBUSINESSEVENTS
TAU0105_297x420_Zoo_V1indd 1 11052015 520 pm
53-68 Australia Supplementindd 60 24515 1145 am
61JUNE-JULY 2015
Discover a zoowithout fences
THERErsquoS NOTHING LIKE AUSTRALIA FOR YOUR NEXT BUSINESS EVENTPLAN NOW VISIT AUSTRALIACOMBUSINESSEVENTS
TAU0105_297x420_Zoo_V1indd 1 11052015 520 pm
53-68 Australia Supplementindd 61 24515 1146 am
62JUNE-JULY 2015
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63JUNE-JULY 2015
AD
EXPERIENCE WORLD CLASS OPENING DECEMBER 2016
Artist impressions courtesy of Hassell + Populous and Darling Harbour Live
Introducing a new world class convention exhibition and
entertainment destination on Sydneyrsquos sparkling harbour
With an integrated design and best practice facilities you will
be within walking distance of Australiarsquos largest business district
financial centre and hub of thought leadership and innovation
ICCSYDNEYCOMSALESICCSYDNEYCOM +612 8297 7600
MANAGED BY AEG OGDEN
THEATRE EXHIBITION CONVENTION
53-68 Australia Supplementindd 63 24515 1146 am
64JUNE-JULY 2015
53-68 Australia Supplementindd 64 24515 404 pm
65JUNE-JULY 2015
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67JUNE-JULY 2015
E X P E R I E N C E U N F O R G E T T A B L E E V E N T S
S Y D N E Y rsquo S M O S T U N I Q U E V E N U E
A U S T R A L I A NT E C H N O L O G Y P A R K
CONFERENCES I EXHIBIT IONS I CORPORATE MEET INGS
TRAINING I FASHION I PRODUCT LAUNCHES
AND MUCH MORE
salesatpcomauPh +61 2 9209 4220wwwatpcomau2 Locomotive StreetEveleigh 2015
53-68 Australia Supplementindd 67 24515 405 pm
68JUNE-JULY 2015
AD
Contentindd 5 261114 1051 am53-68 Australia Supplementindd 68 24515 1146 am
69JUNE-JULY 2015
Engage
From April 30 to May 10 a total of 235 million visitors ndash including 153000 international attendees ndash took part in 200 events conducted throughout host venue Coex from culture exhibitions and conventions to promotions performances and even a beer festival all of which served as an effective marketing platform for the clusterrsquos stakeholders
Among the major events Asiamania a multi-nation business and cultural trade show running from April 30 to May 3 included promotional booths from Korea Japan China and Russia each exhibiting various cultural assets from across the region Contributing to the local MICE presence was the Seoul Tourism Organization whose promotional stand was modeled after
C-FESTIVAL IN SEOUL DRAWS
GLOBAL AUDIENCETHE INAUGURAL
ldquoC-FESTIVALrdquo PROMOTED THE
CAPABILITIES OF A NEWLY-FORMED
GANGNAM-BASED ldquoMICE CLUSTERrdquo
OF EVENT VENUES SHOPPING AND
ENTERTAINMENT PROVIDERS
Seoulrsquos ancient city walls while the Korea Tourism Organization stand introduced visitors to other national destinations Other key events included a ldquoCulture Techrdquo fair and a ldquoCreative Urdquo exhibition zone The festival was organised by the World Trade Center Seoul MICE Cluster Committee
Created to increase competitiveness and allow for joint marketing strategies among members the MICE Cluster initiative unites 13 major companies involved in the business events community including and surrounding Coex which along with the nearby Korea World Trade Center was recently designated a ldquoSpecial MICE Tourist Zonerdquo by local government agencies Members also include business hotels department stores entertainment complexes PCOs and more such as Korean entertainment agency SM Entertainment which appointed K-pop stars EXO as official C-Festival ambassadors
In addition to the festivalrsquos promotional benefits for its members the ROI across 11 days also demonstrated the effectiveness of the event The Coex Seven Luck Casino a foreigners-only
venue for example saw a 401 percent increase in custom compared with the same period in 2014 while the five-star Grand InterContinental Seoul Parnas ndash also part of the complex ndash saw a 209 percent increase in room occupancy over the same comparative duration
ldquoThrough our first C-Festival we were able to see both new growth and the take-off of the MICE industry which is still a new industry for Seoulrdquo said Coex president and CEO Byun Bokyung He went on to affirm his commitment to ldquocontinue building and showcasing diverse content in order for the Korea World Trade Center to become the centre of the MICE industryrdquo
Stephen Kwak an assistant manager at the Seoul Tourism Organization agreed with the growth potential of the C-Festival in the coming years saying ldquoIt helped Seoul by emphasising various tourist attractions that MICE delegates would enjoy visiting during their stayrdquo With the weekend proving the most popular for Asiamania Kwak said that feedback for the Seoul booth was positive with visitors remarking that it ldquowell-represented the cityrsquos diverse offeringsrdquo
Love Heart Project
WORDS BEN JORDAN
69 Engage Coexindd 69 24515 1149 am
70JUNE-JULY 2015
Engage
With many UNESCO-heritage listed sites and venues in the world to choose from one group chose the much revered West Lake in Hangzhou as the centrepiece for an event Some 90 guests from Canadarsquos York House School travelled to the picturesque destination for a cultural trip planned around a golf tournament
The guests arrived at Hangzhou Sofitel Westlake Hotel on the first day What awaited them was a lavish welcome cocktail and gala dinner set up at the Sky Garden with views of West Lake as its background
The next day was where the program truly began Guests were divided into two groups ndash the Golf group and Parents-Child group ndash according to what guests preferred The group for golf headed for a friendly tournament at Fuchun Resort Golf Club while the other enjoyed a spa session and a tea tasting ceremony The children spent time at Zoo Coffee a creative club located in a shopping mall where its unique set-up resembled a quiet forest wonderland with a myriad of wild animals
Guests then went for a boat ride over West Lake and watched a large landscape live performance created by three renowned directors ndash Zhang
WEST LAKE STORY
A TRIP PLANNED AROUND HANGZHOUrsquoS REVERED WEST LAKE TELLS OF THE DESTINATIONrsquoS RICH
CULTURE AND SCENIC STORIES
Yi Mou Wang Chao Ge and Fan Yue Guests visited the largest isle in West Lake which is called ldquoThree Pools Mirroring the Moonrdquo and covers an area of 6000 square metres The shadow of the isle the elegant garden and the scenic beauty combined makes the isle one of the top 10 West Lake attractions particularly popular during the Mid-Autumn Festival
The group also visited the ancient He Fang Street which has a profound history Consisting of the historical commercial civil and architectural culture of Hangzhou it is the best place
to get acquainted with the destination Groups also enjoyed the ldquoSong Cheng Eternal Loverdquo drama which is known as one of the more acclaimed shows in the world The performance describes the hardship of Liang Zhu ancients the magnificence of Song Palace the fierce battle of Yue Gu Jun the song of Liang Shan Bo and Zhu Ying Tai and the song of the white snake and Xu Xian These stories are told through a spectacular display of sound light and stage effects
70JUNE-JULY 2015
Sofitel Hangzhou Westlake Hotel
Golf tournament
70 Engage Hangzhouindd 70 24515 1149 am
71JUNE-JULY 2015
Engage
Aprilrsquos Wine Down Wednesday organised by ACI HR Solutions and Biz Events Asia gave guests the privilege of a first look at the new Club Lounge at Hotel
Jen Tanglin Singapore (formerly known as Traderrsquos Hotel at Cuscaden Road) Over 90 professionals from
the MICE travel tourism and hospitality sectors networked over drinks and a buffet spread with an
impressive display of sweet treats Guests also had the chance to look at guest rooms on the newly revamped
Club Floor The event was sponsored by Hotel Jen Tanglin Singapore and duetto
HAPPY SNAPS
FROM WINE DOWN
WEDNESDAY
71 Engage Hotel Jen WDWindd 71 24515 1149 am
72JUNE-JULY 2015
ćľŅǴŭƀ뼷āĶɽĄŗۍĉדĀϝĀŞ뼵ϾĀЌѠͱກĀěɁǟħކՠĀǚ뼶ĔȏϝĀŞ뼵ЌѠŠěɁǨͳȩĀĄqಌϾr뼷খأćӃɯӍЌѠ˖Ӫˡġ뼷ĉĶǨɶᅆŠڥĀďĄಌϾĀǃɩ뼷ƦϿĠě֏˺ॎӃɯģĝćĞƶѲʑħϢеǙҜಌϾɆԥ뼶ȁˤ뼷ĔĂʿāĶјǭŗqಌϾrǟħ٧Āǂʚ뼶
ľŅǴċʃ뼷āĶćĂȏοȢКɁʸˋˡʭĀʗˡĉՂNjȒŠğʑ뼷ɝŴĶƧħqಌϾrĪǭػ쨵ĖqಌϾrĴ뼷ƣźŴĶԒĞĖƇĬ쨵뼶ӗęĠĀĉĀƫĄ쨰qಌϾrźŴĶԒĞĖŕķ౯ĀЌѠŠԚċЌѠȞײ뼶ȆƻɝӍqۈिrǟħĂċŞҠƣźŴĶԒĞĖƇĬĴ뼷āĶǨīĖĀĄ쨰NJ뼵Ġʻ뼵Ljǥ뼵ݶиĀʇҌŠȱਢɁ뼶
ឧࡢ뼷ભȘʆĉˍĂĀۈिȢćᎴŐ뼷Ʀďě֏ˡĎĸ뼷ۈिŞҠஅƧĂԿԵĈवƺĀęኧ뼷ڇۃŎƼЍĀԄӪӃɯĉՂǡϰ뼶āĶȠƱ뼷ĔĂԿęĀ
ኧďĄࡒĀNJ뼶ȁˤ뼷āĶјǭŗလिNJۈǟħĔĂʿĀǚǦ뼷ŗĸdžفĀƄਬƺ뼶လف˧ǘdž뼷χƎǢĈԣŭĀ뼷ĄġŚŕƳĀهƞ뼷ԵĈqġŚσفƥيrĀݔ؆뼶அƧƜƚॸćॸĂɁƜƚĂƟ뼷фĘĀလفӲ˴ƄΡȸĠɹ뼵śĠɹ૨뼷ĝđħфĪҍ۵ӲĂśȥſƄᐻĀσ뼶ƄΡۈिŞҠƧƍͳ뼷ƄΡȺໆѲĈĠĬϵɘ뼷ۈि˧ăěģăˆϚȺNJĀ뼶
ćĔċˊʃ၅٧ƀ뼷źāĶĎĂŐΥҨqಌϾrĔċӛʚ뼷ĞĂĞǨͳȩĀĖЪĄƇĬ쨵Ⱥǰ뼷ಌϾ˄ăĂǭđᔐ쨱ಌϾģăĂǭ୨ăĻӍ뼶ŮđāĶҕċԳʇĞĂĞ뼷ȺǰāĶƲĐĝŀƜćಌϾƥġ쨰NJ뼵Ĵǎ뼵Ծ뼵ϔϙŠ뼷ĔĂȏŢāĎĸďĄಌϾ뼶ůķƜćȆĪ뼷ƓěŀƜġĀŇƂ뼷ŕȶđĀĄģđΓīΰĢŹ뼶ڒ
Ƿ୯փఔŨ쨗
ಌϾħˀ좄
ŭʃʃ
ǚтƂύĘʄӃɯٲ뼶ɑջ୯ѮąƬϢеϨȉʇĀ
ȶđȡ뼶
$KXGPVUۈि뼷KDVOſŚĂĀۈिϱǭɆ
$KXGPVUۈिĄŗĪƯĀě˴ӍϱǭЋƶɆ
ȱĈŪ
ɽৠ٧elbizeventsasiacom
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Ѻᙕĉginabizeventsasiacom
ఫઽ
ৠ٧kristiebizeventsasiacom
72JUNE-JULY 2015
72 Chinese Editorial Lettersindd 72 24515 1150 am
73JUNE-JULY 2015
73MAY 2015
ƼЍ˗ՅЌѠ˥ʿಌϾЌѠˡϘċȞײʗ२ĉƯ뼷ħಌϾЌѠǭąƼĤĀԶѤ뼷ģǞơըdž˽ȞײŢƍͳಌϾӃDŽĀăגɸɾ뼶˗ՅЌѠ२ĉƯȜƍͳѲʹȉಌϾժΆʪʸćĂŐ뼷ƯʭѲʹҺʓа뼷ɡӴĀԜӍࠒΙĀ˝ՊƑħϭދ뼶ȮύNjęϙѲʹ+CEQDWEEKѲʹ˄ύʕᘶƋʕǟĀĻːࢬѱΙǝ뼷ĖƋʕďĀՒŞጣ뼷ǞĖƬԐԵ뼷ఁบጣ뼷৯χƯغĉ˴˖뼷ƲĂċժΆĝɩĖߙϜߝ뼶
ć˗ՅЌѠ२ĉƯĘ뼷ȜĈʈʞɩľߙϜাۋĀƯغĉ˴ΏDŽ˖Ӫ뼷ȺġಗĂǩDŽ؈ǂೀ뼵Ăǩೀ뼵Ăǩ˗Յਓĉ˴뼷ŗӍĂǩƼЍਓϢ˖Ӫǀȗ뼷ŴĶȜࡄħਓϢĘԭċȡĀ˖Ӫ뼶źƲʞऒĀਓϢʠߔಌϾӃDŽĀχ₈Ƭʇ뼶
ĤȀะɸľʞĎĢſŚʘ뼵96뼵չՍȓѣ뼵ՍၽݭDŽ뼵ଔӘݭDŽŠײĀӅśଋąύݔƬЌѠמćĤȀะऄЌѠঢ়ډЌťࢨƬЌѠݔDŽĀмȞॏě뼶ćॏěĘ뼷ڏˡߊͳȩˋśଋਓॏ˽מćƼЍĀŕĤмˡ뼶5ampŚܕߝĈՃȓѣ쨞ĤȀะ쨟ɽઠKUCڱӍěجƖҠӍūǕ쨣Ӄɯ뼵ƱůۈGGJCPԶФ뼷ˤơƜƚħęŝՇҜąĂċĻŗःˤιȸ뼵จęĉȱͶŠąݔƬЌѠŕĤƚяĀĂċݘČƯě뼶
73JUNE-JULY 2015
ɾϒǛТঢ়ЌѠמġŕęĀΪӃࢰȞײǛĎӽȜɘɾϒ⏜ࠑ뼶٩ʹćŭũˡ뼷⏜ࠑǛĎӽʇҌȜшĈǎϢӭ뼷˄ѲĈǚϗᤂːƶМĀěڱӍƜƚɁŞ뼷ಗƪċၰěढ़Šċěڱढ़뼶ˤơş֏ϝĄҬŅŭǛТঢ়ЌѠמȉ1TKGPVCN5GC8KNNCUCPFQVGNQORCP[VFڑ፴ৗڱćǘ⏜ࠑũѲ˟ȷǛĎӽЌѠŗĎĀԨĂċϝ뼶
क़Ś쨞OCTCӘЌѠӍʇҌ҈ثQVGNU4GUQTVU쨟ǘඳୌसӘራҠũѲĀ҈ثӘЌѠ쨞OCTC$CPIMQM쨟ć˥ūڏDŽąοȢКĀũˡ౯К뼶҈ثӘЌѠѲĈǎϢӭ뼵Ăċঢ়ډƄ˪േ౸뼵ĂŝʞǘljڝĀЌť뼵ĂċĐɒذƬʇħМƬĀƄჾКၰěढ़뼷ŗӍƪċĠβĨढ़뼶ĠβĨढ़ĀʋύරඌغŪ뼷ĻźӖĀĢƔʾϞɌʭ뼶ب
73 Chinese Sound Bitesindd 73 24515 430 pm
74JUNE-JULY 2015
ŊĈĉĻŗΞĘʄĄĂǝƄՃĻĨ뼵ĠĠӴĀŚęĝ뼶ȺۍĉדĀटĐę뼵ᇱЉĀΝբŠƍͳĀ϶ᇫሊş֏ĀŀƚໆѲȢĄġŚǀ뼶ȮϾĀʁĤҠ뼵ăߟĀĤĐŞઝǒҠĖōǩĀʋභ뼷ĘʄƄĴƄăćᄏƜƺŠŀƯ뼶
ĘʄĨŪħġŚě֏ˡĀȶ뼷פą؈ŠӃɯٲŢ˺ॎӃɯˡӪĀڇŠ؈ॸဩ뼷ԨĂĈϙʲɫĄˬιʘĀşТ뼷ȺˢϞవȘʆęΝ뼶ăΡǷȮċŚŝǝΝśşǡϰĘʄ뼷ĝĨڨǷŗŕŨĀĴǎĖТ뼶ĘʄӃɯٲŚӃɯਇɘǥːϵŀȩФ뼷ύǘĈŎԭħϔϙĀιʘ뼷ĘʄƲŭĝڇۃąƞęՏŚěڱӍ֏זĖĔƀڏDŽ뼷Ȇġďಗą(QTOWNCวݭġŚę˺ظ뼵ցЍ҈뼷ŗӍɩᕹϝĀĘʄŚĴظঌєŠĘʄŚǗΆ뼶
ϝĀŞϯȗȓѣӍƜƚॸȓѣXGPVU6TCXGNUKCƼЍჼƂɽǀȗCZCPVCUWYCPćă΅ǡŗ+ɮŝĀǻśଋąćĘʄڏDŽĀŚě˺Ӄɯűזě쨞+6JKPC쨟뼶Ŵćˈɩ$KXGPVUۈिਲ਼ɝĴȩФ뼷ĘʄćĔŭƀşŀąňęĀȻ뼷ƦؼĝĄŎᇫሊĀƶˋş֏뼶
qŢǘěغڱĎĸ뼷ĘʄĻĸԵĂНĈϙʲɫ뼷ƦؼąƄՃĻĨ뼶פąЌѠƥʋ뼷ĘʄŃĈňĠăǜՏĀɁŞŗӍԵĈȆŞɡĀբžŴĶ˝Պ뼶r
ěڱɁŞҤćĘʄĘʄшĈϿĠęՏě֏Ɂࢰ뼶ĘʄĤŚűז֏ƺĀŚڇۃġķďĄȺġĂċŕԵזӍƜƚɁࢰ뼷ƦؼģĄĠŭĎŚޱǫʕˡѩŞ뼶ĘʄȘűě֏ġķģĄڏěĀז֏ԨĂċډĀŚě֏ɁŞ뼷ƑĄڏѩĂȸ֏ěƂĀχџ˝Պ뼶ԨĂċџলĀɁŞĄĘʄŚěڱġķ뼶ĔċŗڏѩęՏŚěڱ뼵ԄӪΡƦʄʭʋĀěڱġķŞހŝݖઽͲġķ뼷ʁƶdž
Ęʄě֏ˡLjϋ˓ஸ
Ǘ˸뼷ȉʋභоŚӚ౨եȠʫ뼷ιʘѲƶϔŨຂ뼷ŞȗʞīĐћয뼶ěڱġķшĈĂċǚϗːƶМ뼷ĻગĉĀƄჾՏၰěढ़ŠċęŇăDž뼵ɧϜᰋࡊĀĠβĨěڱढ़뼷ߴĈŕϵɘĀƬڐͶՕӍǜཥѲ뼶ˤʋ뼷ěڱġķʭģѲɪĀʁƶեęЌѠ뼷шĈǎբҍϾϢӭ뼷ѲӍěڱԜӝ˖ӪमƼ뼷ĻӖՏĀěڱŠƜƚ뼶qrƼЍΡ뼵2ʠĉěӍͶԉěڱ뼵ljۈिş֏ݭDŽŭěŗӍġŚŭĘʄȘűěũDZȐၰĝćĔƀڏDŽ뼷˄ɩĖƶ뼶
ĘʄŕĤɁࢰ숯숯Śŝě֏ġķ쩑ӅNJǩ؆ħ0CVKQPCNZJKDKVKQPCPF
QPXGPVKQPGPVGT쨞5JCPIJCK쨟뼷Һ؆q0쨞5JCPIJCK쨟r쩓Āśƍ뼷ȜźϿĠۈƖŞҠĀതڌŢƋᓮƔ˫ɡ뼶Śŝě֏ġķύŚŝԄӪˌŠĘʄ؈ʸǟդӚ뼷ɽӚ౨ǚϗħоːƶМ뼷؆Șʆƥŕ뼶ě֏ġķшĈоːƶМĀبʭ֏ɁŠоːƶМĀبʋ֏Ɂ뼶بʭ֏ɁಗċęՏ֏ढ़Šċ٣ܪևŇĀ֏ढ़뼶ƲĂċęՏ֏ढ़ĀǚϗħːƶМ뼷ևŇĀ֏ढ़קːƶМ뼷խǫߴĻˢТ֏ढ़뼶ˤʋ뼷Śŝě֏ġķģѲĈċęŇăDžĀěڱढ़뼷ĻગĂχƁԮĉăDž뼶ǟħϝǡȘʆĘǚϗŕę뼵njːŕƬĀě֏ෞʸɆϝ뼷Śŝě֏ġķנמˀ뼵ઝǒ뼵Ԑߺ뼵ǘĂɆ뼷ŃѲĈѩȓ뼵Ԅˡġķ뼵ɪЌѠDžѲ뼶
Ĉqʁƶแrƥ؆ĀĘʄŗȺযĀęڇۃĀӃɯѺ۷ࡒNJЪጠŗӍՏĀŚě֏ƜƚǡĎڏѩ뼶
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NJ졿ఫ
74-75 Chinese Cover Storyindd 74 24515 1150 am
75JUNE-JULY 2015
qύǘĈŎԭħϔϙĀιʘ뼷ĘʄƲŭĝڇۃąƞęՏŚěڱӍ֏זĖĔƀڏDŽ뼶r
ːĘʄӃɯٲŚӃɯਇɘǥ
ȞЌѠ뼶ĔŝЌѠŮĈǎϢӭ뼷Ӛ౨ǕǻύĂƁڝƬĀūǕݱɽˌ쨞Ӛǘŭͳ쨟ǨϐӚƦŪ뼶
ĻગĠǩਓϢ뼷ƦؼшĈۍĉٵґĀƬסĐɒذŠʕђĀϜٲ뼷ґʸˈƞՏĀƜƚ뼶ĀѲʹĄǘŗǡΟǼĀϜٲϐҜȥŪ뼷ƧȺŒŞ΄ąˈľŅȉλĎĀȗЯ뼷ŐଟĀŬǰƅ뼶
ԨĂċກĀɁŞקĄк˟뼶к˟ĄĂċמඵӭŠЌťǘĂɆĀ२ĉě˴உǒˌ뼷ŞƳĘʄĀġķŞь뼷ĄĂċʗŦȏˣߜĂċћ뼵뼵ΜĀˬǎ뼶ƜƚॸĻŗಶůĔƀĀˬǎǟħƜƚɁŞ뼷ŕґʸăɸľĉĀƜƚ뼶
ӃɯѺ۷ࡒĘʄшĈযĀ˥ͳΝNJЪጠŠ۵ĠΦࡡ뼷եϒĀՕNJȉŞĤɭɌĀĠƟNJȠઽʸ뼷ŪąĈĀʄ৫NJ뼶ʋභоŚӚ౨űז쨱ĈŎɸľŭĀġŚԽڄӚ౨ȉѲʹɧϜĀԽŠdžͳ΅ăෲĀΝᴂዣχƎঞĄȘʆɯϢĖĘʄĴĀκɯƥŞ뼶ʞǘᐤҠŠ༽ҠĈŎĀࡊŚĀƳߋӭӚ౨뼶ĔȏբžĝĄ˺ॎӃɯͱƜƚǡӍƜƚŶĀŕމŅ뼶
ͻĘʄŮĈŒѧǫԘĀեϒᆶŝԳŠƬďĻˢТĀसӆŠിӆĝĄڏѩě˺ӃɯĴăĻǸľĀӗމƥŞ뼶
ĤNjƄՃĘʄшĈϿĠڏѩęՏŚ֏זŠěڱĀɁŞ뼷Ʀ۵ĠĀϾӍԄӪЌѠģĝшĈϵɘ뼵मĀʗˡěڱѲ뼶ƜƚॸĞߜˣο˩ܪĀɁŞ뼷ĘʄȜĄĆĀŕՊ뼶˝މ
ƜƚॸăҨছ˝Պć06ĘʄڏѩĂɁϜЬƬݔĀ৫Ţ뼶ĔŝΪφĠŭષ۵ĠDŽˡę˺ĀஉǒˌȜ२ĉěǨ뼵ډԐढ़뼵Ќኃ뼵ঢ়ډфŠஉǒˌʪʸħĂɆ뼷ħƲĂʞĎਓǙҜǡǨλĈĀ৫ŢɆԥ뼶உǒˌԵĈĻગĉνӐКٮЌ৫Ţ뼷ͱĉၰěКĀˬǎ뼶ǩŚĀԐढ़ǂೀ)TCPV$TWPUGFGPŃĻħƜƚʔǻǭ˱뼷ŗӖਓϢĀˍ뼶06ĘʄɆƍĀĄћĂƄȕĀȞʞ뼵ՇҜƺŠџݔ뼷ŕґʸ
ćĔƀڏDŽĤмȞşҘě뼵Ĵল뼵ƜƚŶ৫ŢŗӍΡě뼶ǨŗŚōǩȞײƧʑӘϙ뼵ı҈뼵KOO[JQQ뼵ᅱᅧ뼵วѩŴĶĀƜƚ뼶ڏŠɲϜϙĝ˝ՊćĔƀݭ
АҔćĘʄϒʋභƳΟǼĤܪҠʭ뼷๗ŭĘʄȘűڏѩŞĀnjĴѲʹ
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ТŪιͲĔٯĄƦͲȒĀƂ뼷ĻĄۍĉדኁĀĄЌѠӍӃɯ˖ӪˡĀߊӿϰϰఆĨƚȡ뼷ŊĨӍĴŢϢеɘDŽڥɘ뼶뺭
ćǗŔɫ뼵55뼵ȖŠ)EJCVDžǗŔʘԭħşТĀƎĐ뼷ĉȉĉƥǎĀˈਜঞĄӚӐŠάȱͶŕȶđĀƶК뼶Ţǘߊĉ˴Ďĸ뼷ĈąĔȏǗŔʘĀৗՎ뼷ŢϢеɘDŽɘďȻīΜƦͲڏ뼶Ļ뼷ďϝǡĀŰߧƦҶ뼷ЌѠӍӃɯ˖ӪˡĀߊӿڥఆĨƚȡ뼷ŊĨӍĴŢϢеɘDŽٯɘ뼶뺭뺭
२ĉϢе˖ӪĄࢨˡŪβĀȱਢ뼷ਯȺĄćЌѠ˖Ӫˡ뼶ĂŝśɡĀЌѠκΓīƧźĢŹǜതڌŢƋҠŒũĎ뼷ąĢŹŠതćɳ뼷ĈĠɹ쨵ňĠĴȊ뼷ࡍהŢƋĀڌćϢе˖ӪĔċցΆĘ뼷ЌѠߊӿТăĖЌѠćܦΰɌʐਓϢŦƟĀnjː뼶
ͱϿߊĉ˴ˆ˽ɝĂɝĢŹĔċɝʚ쨰ϢеěǂƚȜŀNjιƈāĀʅȁĄƇĬ쨵ȺǰďĄǥʿĀӷݦȱͶŠϢеĀฑࡄʇ뼶ĂҶŗકƥ뼷ЌѠߊӿƙĀĄqӚӐȱͶrĀŀNj뼷ƦăĄڙᆃĀˈ˱뼶
ljĂċߩղϰϰĄŕՋĀ뼶ƜƚغͱϿĄȁħԚċЌѠȞײ뼵ЌѠĀŞžͱȁЌѠǔɘDŽջĤDžʅȁŢԚĂŝЌѠмŀ뼷ȚЌѠߊӿĈޡȉĔǩದćϢеԒͶ뼷ũ˧ȉŴĶӚӐʸǟȱͶ뼶ȚНʥ쨰ăĻŮʘľǗŔɫͱҽƱĎȉϢеӚӐʸǟȱͶ뼶
ſŚʘěڱȉƜƚŭƼЍěڱ٩ԏ뼷ۈिȜҬφڇʠԄӪӃɯɁ뼷ƦԄӪƜƚȜભŕęˌŒ뼶ȁˤ뼷ĞđćതڌպݰĀě֏ˡġŒĂᤋ뼷ЌѠďκӚӐĂжƬΙ뼵ƬвĀߊӿ뼶
ӍĴŢϢеɘDŽɘĄȌīϢеŕĈвĀƶʑ뼶эɘăȚȩФߊĉ˴ŢϢеŠĔඐŀNjĀȶ˸뼷ģĄƬߊĨƺĀƶʑ뼶ĴǎĄȱਢ뼶ȮŕŶĂơȉϢеԒͶĖĪĂơĀɘăˆ˽ɸľċŇĴ뼶ŚʠϵϢеɆԥϯȗශઆȓѣ49QTNFYKFG˥ʿŢۈƖŞҠě֏ˡɘDŽąĂЬз뼷ʪưФĈĀದćϢеĈߊӿȉŴĶɘ쨱ˤʋ뼷ɸľĀߊĉ˴ΞħŮđŴĶιďΚȥŪӪ뼶ĔċƄࡢħۈƖҠĀߊˌǀȗژąܔѧ쨗
ȁˤ뼷ħąŕęՃʇŞƬߊƯě뼷˄ϢеɘĈвॼ뼷κƙĖŗĪڨǴž쨰s đĈࡄNjŠƱķ뼶ǚŢϢеđϭࡄ
Nj뼷ਯȺĄćƸĀľԘġ뼷ϢеňͲďĨƴśĆĄśǘŬķͱĄȩǚˆޚƦǢ뼶ǞĎ뼷ĈƱķƷĨϢеƱ˖뼷ĂϢеƱ˖뼷ĆŪβĀǴĢƔďƬ뼶߀
s ĠɝũǽКʚϝ뼷˄ɑϢеȀŗĸdž뼶ĔĄĂƞڇϢеϨȉƸĀƤƶʑ뼶ĻŗȮqħƇĬr뼵qƧڒr뼵qƇĬr뼵qɑĆffɑгār뼵qĆĀğʑƧrDžɝƶКũ˧뼶
s ĞѩʑdžɃϢеĀѢˆ뼶ϢеƫĆĀɝʚŶ뼷ăđŮĄӕҢćŦƀ뼷ɝȠȱĀɝʚ뼷ĔƟĆĈĻĨȌīϢеŊĈĞĖĀʋĀƱʜ뼷ģĻŗӚӐŐϢеŢĆĀƱķ뼶
s ыħϢеԵĈҲĀʋ˖Ӫ뼶ϔĄҺ˱ĀȅѮѲʹ˖ӪģӖ
ŗźϢеƴīĆňķ뼷ĨdžɃŴĶĀ뼷ȮƦźŴĶŢĆмŀČƗ뼶
s źϢеƢƅĆdžɃŴĶĀ뼶ěڱĉ˴ƼƔdžɃŴĶߊĝЏʫغĀ뼶ȁˤ뼷ժዓȴ뼷ăđǙᛃ뼷ģăđߣŎǟśѢˆ뼶ȮĆĀɝŠɽʪ뼷ϢеĨѿʓƢƅĆĄdžɃŴĶƥǡǨĸĀƸ뼷ƦؼģěźŴĶƴīĆňժķŠůķ뼶
ʘľȉϢеƥǎĀˈਜŠӍĴĀɘ뼷ăȚĻŗźĆŨэТŪιͲ뼷ƑȶđĀĄĻŗƬĆĀߊĨƺŠϢеĀƫǼ߀뼶
JTKUVKPG)COCTTCĄ49QTNFYKFGɽઠ뼶49QTNFYKFGĄĂؽƖҠۈŝŚʠϵĀϢеɆԥϯȗශઆȓѣ뼷шĈο˩ࡒĀě֏ǀԥ뼶˽ȓѣĪĀۈƖҠӿʗɠħϢеǭȉě֏ȠȱĀјƶ뼶٩ƢނŰ뼷ɑˢˈȉJTKUVKPGԒͶ뼶Ǘ쨰EJTKUVKPGICOCTTCNTCYQTNFYKFGEQO뺭
76JUNE-JULY 2015
qɘăȚȩФߊĉ˴ŢϢеŠĔඐŀNjĀȶ˸뼷ģĄƬߊĨƺĀƶʑ뼶ĴǎĄȱਢ뼶ȮŕŶĂơȉϢеԒͶĖĪĂơĀɘăˆ˽ɸľċ
ŇĴ뼶rCHRISTINE GAMARRA
LRA WorldwideɽઠؽƖҠۈ
ƢԺ
76 Chinese Knowledgeindd 76 24515 1153 am
IBC IBTM China ADindd 50 13515 833 pm
ಌϾ٧
7 Sabah Tourism Board ADindd 7 24515 1235 pm
27JUNE-JULY 2015
27
LE MERIDIEN ANGKOR Despite the lack of existing MICE
infrastructure Siem Reap remains a
viable option for meetings and incentive
programs with its can-do attitude
These are the sentiments of Dennis
Kam director of sales and marketing
at Le Meridien Angkor He shares that
the hotel hosts up to four international
corporate groups a month of which
most come from Singapore China and
Thailand Besides the 200-guest Tara
Ballroom the hotel has an impressive
and well-landscaped garden that works
well for al fresco cocktail parties and
gala dinners of over 1000 guests The
lobby can also be easily taken over and
transformed to the requirements of
the event organiser A popular choice
is having a dinner hosted at a temple
where the hotel has hosted smaller
groups of under 100 guests at the
Kraven temple complete with stunning
lights and warrior dancers
ASIA EXPEDITIONSIn an exotic destination like Siem
Reap it takes a trustable destination
management company to ensure
everything goes according to plan I had
a guide who would go the extra mile to
accommodate any last-minute changes
and knew exactly where to take me
when I asked for something out of the
norm or local Apart from Cambodia
Asia Expeditions has a presence in
Myanmar Laos and Vietnam
SHINTA MANI FOUNDATIONSiem Reap is an ideal destination for
corporate groups looking for a cultural
incentive experience with a strong
CSR element Hiring the local Phare
Circus troupe for an event allows
groups to tick off their CSR KPIs Many
hotels also work with non-government
organisations that help support the local
community ndash be it through education
training or employment The Shinta
Mani Foundation is a registered local
NGO that focuses on three core areas
education small business start-ups and
health care On top of donations USD 5
from a nightrsquos room rate at the luxury
boutique Shinta Mani Club or Resort is
donated directly to the foundation
AN INCENTIVE OUT OF SIEM REAP
The same feeling of time stopping was
experienced through the hours spent
exploring sites such as Bayon Temple
and the ruins of Ta Prohm ndash a temple
made famous by Angelina Jolie in Tomb
Raider We also headed up to the Kulen
Mountain which is not just a popular
tourist site but where many locals visit
during the weekends to relax or swim
under the waterfall
In a beautiful destination like Siem
Reap we are naturally inclined to
switch off making connecting with
onersquos self possible It is where the 24
hours in a day pass seemingly slower
as though the seconds match the pace
of a calmer beating heart Without the
usual modern worries it also motivates
incentive delegates to truly connect
with each other making incentive
programs worth every penny spent
View of Angkor Thom Temple Angkor Wat
Banquet dinner at Kravan Temple
27JUNE-JULY 2015
22-33 Luxury Issueindd 27 24515 1138 am
28JUNE-JULY 2015
Depending on perspectives luxury
can mean catering to an upmarket
audience or simply having the luxury of
space and time and a chance to take a
breather and relax We learnt recently
that Singapore-based Saakalya Travel
is unique in the way that it provides
these luxurious simplicities to busy
professionals away from the bustling
and sometimes chaotic cities to some
of the most beautiful and culturally-rich
destinations in Southeast Asia
The duration of the trips is kept short
and hosted during the weekends so that
they do not eat into the limited time of
busy professionals but yet sufficient
in providing a deeply refreshing and
rejuvenating experience Luxury is what
enriches us be it physically mentally
or spiritually Its value can be found in something true and pure whether that
is attributing significance to the time
and dedication spent on hand-crafting
deacutecor as with the Saakalya Collection
or indulging in beautiful open spaces
of scenery The concept of luxury is a
wholly personal perception
Travel experiences at Saakalya are
centred on somewhere new and
something different Bali is the current
destination that Saakalya explores
with access to a richer variety of
areas and opportunities built on the
connections of Saakalyarsquos managing
director Alexandra Schmutterer
Locations are curated through the
knowledge of locals working alongside
Saakalya to embrace the concept of
TheLuxuryIssue
INTERPRETATIONS OF LUXURY TRAVEL
NOT ALL THAT GLITTERS IS GOLD IN LUXURY
TRAVEL SOMETIMES ITrsquoS JUST A BREAK FROM ALL
THE DEADLINES YOU MAY OR MAY NOT HAVE MET
AND THE LUXURIES OF BEING ABLE TO ENRICH
THE BODY MIND AND SOUL IN TRAVELWORDS GINA SIN
holistic travel Each trip only allows
for up to a maximum of 12 people
in order to maintain an exclusive
and personal experience The
variety of experiences planned
around tranquil surroundings has
been designed to encourage new
passions such as arts cooking wine
tasting (you may be surprised Bali
does have a winery) or yoga taught by
world renowned instructors Guests
will also stay in personal villas in a
luxurious resort maintaining the
feeling of exclusivity and privacy
In pursuit of more exclusive and
unconventional destinations works
are also currently underway to
create such experiences in Thailand
22-33 Luxury Issueindd 28 24515 1138 am
My Magnifique VoyageMy Magnifique VoyageMy Magnifique VoyageMy Magnifique VoyageMy Magnifique VoyageMy Magnifique Voyage
Grand Ballroom
Th e Grand Gamelan
Luxury Pool AccessLuxury Pool Access
SETTING THE STAGE FOR INSPIREDMEETINGStrade AT SOFITEL BALI NUSA DUA BEACH RESORT IS AN INNOVATIVE SET OF VENUE CHOICES THESE COMPRISE 12 FUNCTION ROOMS INCLUDING 2 BALLROOMS ALL OF WHICH ARE WELL-EQUIPPED AND FEATURE NAMES THAT INVOKE DEEP BALINESE MEANINGS AND ENDLESS INSPIRATION YOUR PERSONAL INSPIREDMEETINGStrade PLANNER WILL HELP YOU CREATE A TRULY UNIQUE OCCASION DISCOVER ALL OUR MAGNIFIQUE ADDRESSES IN OVER 40 COUNTRIES ON wwwsofitelcom
DISCOVER OUR MAGNIFIQUE ADDRESS IN BALI
My Magnifique VoyageMy Magnifique VoyageMy Magnifique VoyageMy Magnifique VoyageMy Magnifique VoyageMy Magnifique Voyage
SOFITEL BALI NUSA DUA BEACH RESORT
MAGNIFIQUE EVENTS
TAILOR-MADE MEETINGS IN A STUNNING BEACHFRONT SETTING
KAWASAN PARIWISATA BTDC LOT N5 NUSA DUA
BALI 80363 INDONESIA - TEL (+62) 361 849 2888
H9078SOFITELCOM
JOIN OUR GLOBAL LOYALTY PROGRAMAT ACCORHOTELSCOM
29 Sofitel Bali ADindd 29 16515 652 pm
30JUNE-JULY 2015
LUXURY AT SEATHE GOLDEN AGE
OF SAIL STEALS THE LIMELIGHT AT A RECENT
OFFICIAL MEDIA LAUNCH OF ROYAL ALBATROSS IN
SINGAPORE
WORDS GINA SIN
Some have always seen the appeal of having events held near water whether
it is an outdoor poolside cocktail event or a networking party on a dockside yacht
against the sunset Royal Albatross originally built in 2001 and later acquired
by Tall Ship Adventures Pte Ltd is the latest attention grabber for business
events in Singapore
Once a traditional sail training ship Royal Albatross exudes sheer luxury with its hard-carved wooden interiors sturdy
aluminium masts 22 majestic sails and 60000 LED lights customisable to 512 colours It can accommodate just shy
of 150 guests for day sailing or over 200 guests berthed
The media launch perfectly encapsulated the experience of being on the ship We went on a tour of its 185-square metre
upper deck Grand Salon and five ensuite cabins and enjoyed cocktails and canapes
specially prepared by Clubvivre We watched its crew climb the shiprsquos masts
in preparation for a ride out to Lazarus Island where fire-eaters gave us a warm
welcome and a delicious satay (barbequed meat on sticks) buffet awaited us We
headed back to reality eventually but not before everyone was handed flutes of
bubbly to end the beautiful night
Delve into Thailandrsquos spiritual culture at the Erawan Shrine located in the heart of Bangkokrsquos Ratchaprasong precinct on Ratchadamri Road Proceed with a stop at Grand Hyatt Erawan Bangkok a renowned luxury hotel located just next to the shrine
Despite a lobby constantly abuzz with activity it induces a calming effect on arrival as the fragrant air-conditioned setting cools you down The newly-refurbished guest rooms showcase residential-styled amenities making delegates feel right at home ndash perfect for residential conferences and events The hotel offers event planners an incentive to a rejuvenating experience at the tranquil isawan Residential Spa amp Club
While ldquooptionsrdquo is a key component with creative event buyers the hotel offers a high-end board room a grand ballroom with an eight-
metre-high ceiling as well as The Campus event space which continues to draw hot demand since its launch in 2009 A Singapore-based corporate event specialist feels The Campus ldquoprovides a fun environment that inspires creativityrdquo where delegates can relax and be themselves contributing to ldquobetter communications at an eventrdquo Due to its unique setting The Campus has also started to attract banquets and weddings
With the rise of smaller-sized events and incentive groups ldquothe residencerdquo offers a New Yorker-designed executive residential-styled setting Whether itrsquos pre-event drinks in Apartment 305rsquoS own Gallery or breakout creative sessions in any of the other four luxurious event rooms ldquothe residencerdquo provides a unique environment for planners with the objective to strengthen team spirit and enhance relationships
TheLuxuryIssue
LUXURY IN THE HEART OF BANGKOKEXPERIENCE THE LUXURIOUS FEELING OF SPIRITUALITY COMBINED WITH A HOTEL THAT KNOWS EXACTLY WHAT EVENT PLANNERS NEED
WORDS EL KWANG
The Campus
Royal Albatross
22-33 Luxury Issueindd 30 24515 1138 am
31JUNE-JULY 2015
TheLuxuryIssue
Major hotel chains and their rapid growth in the Asia Pacific region have always gotten most of the attention in business events The rise of independent hotels however has been evident in recent years as the category gains more prominence A Biz Events Asia survey conducted in May revealed that the majority of respondents (95 percent) are interested in independent hotels due to their unique product offering
ldquoTravellers today are looking for authentic and memorable experiences where travel is aspirational and luxury is defined by personal life and style preference at any given time in your liferdquo says Josephine Lim managing director of South East Asia for Preferred Hotels amp Resorts
ldquoIndependent hotels are often borne from entrepreneurial hotel owners with a passion for the art of hospitality They deliver the authenticity of a destination ndash featuring the unique characteristics of specific cultures within their own brand of hospitality that allows discerning travellers to lsquolive like the localsrsquordquo she adds
Also playing a significant role in the rising trend is a growing demographic of high-earning millennials with sizeable disposable incomes looking for exclusivity in cooler trendier and off-beat experiences
ldquoIndependent hotels pay a lot of attention to detail and design aesthetics Though some of them may be smaller the experience is often different and more magical I tend to stay in such hotels if I want a different experience they tend to feel more luxuriousrdquo says Jeanne Hong a 35-year-old finance professional who is also the
THE LUXURY OF AUTONOMY
INDEPENDENT HOTELS OFFER OFFBEAT OR EDGY LUXURY
EXPERIENCES BUT HAVE THEY GAINED THE TRUST OF EVENT
PLANNERSWORDS KRISTIE THONG
The Dhara Dhevi Chiang Mai
31JUNE-JULY 2015
22-33 Luxury Issueindd 31 24515 1138 am
32JUNE-JULY 2015
co-owner of The Snack Guru an online store selling healthy gluten-free snacks
Putting independent hotels within a single alliance has long been industry practice and there are many benefits to doing so An independent hotel under a company like Small Luxury Hotels of the World or Preferred Hotels amp Resorts can save costs by easily tapping into the hotel companyrsquos global distribution channels gain awareness through joint marketing efforts or build continued satisfaction with the companyrsquos loyalty program While individual properties may be overlooked when pitching for corporate business joining a hotel company offers them tender opportunities with multi-national corporations
These independent hotel companies have been gaining traction Worldhotels welcomed seven new members in the first quarter of 2015 adding to its portfolio of nearly 500 properties worldwide Small Luxury Hotels of the World has announced at least eight member hotels and resorts of which several will be opening throughout the year Meanwhile Preferred Hotels amp Resorts introduced six new properties ideal for the business events market that will be scheduled to launch by the end of 2015
A CHAIN GOES FREEIn early 2015 Starwood Hotels amp Resorts announced the launch of its 10th brand that now falls within its extensive portfolio Tribute Portfolio promises owners Starwood Preferred Guest (SPG) members and guests
the ability to ldquostay independentrdquo with a selection of independent upscale hotels in high-demand destinations While falling under the new brand name the independent hotels within the portfolio will maintain their own unique identities and continue to promise boutique service
Adam Aron chief executive officer of Starwood adds that the mission of the new brand is to ldquobring great hotels in great destinations to loyal SPG members who make up more than half of all Starwood staysrdquo As with Starwoodrsquos other nine brands SPG members will be able to earn and redeem Starpoints at Tribute Portfolio hotels and enjoy in-hotel elite tier benefits such as upgrades welcome amenities late check-out and more
NUMBERS FROM THE SURVEY
LEADING HOTELS OF THE WORLD SMALL LUXURY HOTELS OF THE WORLD
95list something new and unique product offering as reasons why they will go for an independent hotel
35 will take into consideration loyalty programs when considering the use of an independent hotel
Event planners have stayed with a member hotel in these hotel companies at least once
ITrsquoS ABOUT THE SERVICEThis recent development from Starwood may put independent hotel companies on alert in particular due to Starwoodrsquos strong and global branding as well as its loyalty program While many independent hotel companies offer some form of loyalty program most are only beginning to find a footing with loyalty programs specifically for event planners Elaine Macy senior vice president group sales for Preferred Hotels amp Resorts revealed that a meeting planner loyalty program is currently undergoing a Beta testing in North America under iPrefer the companyrsquos point-based guest loyalty program It was introduced in early 2015 to offer planners points for actualised revenue from rooms booked
Royal Palm South Beach Miami Starwoodrsquos first Tribute Portfolio feature hotel
22-33 Luxury Issueindd 32 24515 1138 am
International Starfor Leadership
in Quality Award 2013Gold Category
Certificate of Excellence2014 WINNER
One World Hotel
Find us on
first avenue bandar utama city centre 47800 petaling jaya selangor malaysia toll free domestic 1300 88 7888 toll free international 1800 88 7888tel 603 7681 1111 fax 603 7681 1188 email enquiryoneworldhotelcommy website wwwoneworldhotelcommy
Half Day Meeting Package from RM218 per person per day
Full Day Meeting Package from RM228 per person per day
2015 Meeting Packages
Meeting faci l i t ies recognised by the world
At the 5-star One World Hotel you can expect ample space luxuriously appointed with spectacular chandeliers and state-of-the-art facilities including simultaneous interpretation system live feed facility and mood lighting with variable colour setting and free Wi-Fi However what makes corporate functions here extra special is the opportunity to put fun back into functions
Anythingrsquos possible in One World To add some excitement to your next event speak to our Conventions and Events team today at 03-7712 2289 or email cneoneworldhotelcommy
Prices are in Ringgit Malaysia and inclusive of 10 service charge and 6 goods and services tax
ldquoTravellers today are looking for authentic and memorable experiences where travel is aspirational and luxury is defined by personal life and style preference at any given time in your liferdquo
JOSEPHINE LIMManaging Director of South East AsiaPreferred Hotels amp Resorts
at member hotels and already has more than 550 planners enrolled
Perceptions of service standards and event delivery also differ According to survey findings perceptions are pretty much split down the middle when it comes to concerns over an independent hotelrsquos brand standards in event delivery
While some believe the use of an independent hotel for an event may ldquonot be able to benefit from the established international image of hotelsrdquo others feel they offer a less mainstream and more intimate touch while not compromising on service standards Many will take to leisure-focused research through sources like TripAdvisor or rely on word-of-mouth to gauge standards of an independent hotelrsquos ability to host events Some however feel that the overall experience is dependent on the staff and service standards and do not take into account the hotel status
22-33 Luxury Issueindd 33 24515 1138 am
34 Luxperience ADindd 34 13515 841 pm
35 Pullman Bangkok King Power ADindd 35 19515 758 pm
36JUNE-JULY 2015
TalentAndMentor
There is no argument ndash talent is one of the most common and hottest buzz words in business events and hospitality While many companies experience what appears to be a talent crunch in Asia one professional who has spent years in talent assessment and human capital strategies suggests the ldquoright fitrdquo might be the bigger issue
Thomas Wai director for Asia Pacific at Talent Plus Inc says the challenge of identifying engaging and retaining talent differs for a region as large and diverse as Asia Pacific With his work bringing him to over 30 cities in China including the third and fourth tier cities Wai has met ldquogreat people who are driven honest and hardworkingrdquo and seen career fairs in Shanghai filled with tens of thousands of candidates expressing genuine interest Identifying talent is likely to be an issue here according to Wai and the question companies should be asking is if there is a structured and effective interview system in place to identify the right talent
For mature cities such as Singapore and Hong Kong talent retention is at play
ldquoUnfortunately many organisations do not pay sufficient attention in re-hiring their people They pay little focus in developing their potential They focus on peoplersquos weaknesses rather than setting them up for success As a result talented people leave the organisation and recruiters assume that they cannot find people to join themrdquo Wai says
ITrsquoS NOT ABOUT THE MONEYThere is a misconception that salary compensation and benefits are the most crucial investments in employment or talent retention While they used to be the key elements to attracting and retaining talent evolving socio-economic factors along with a thirst for information and constant change brought on by the Internet age have shifted mindsets of working professionals Wai calls monetary benefits ldquosatisfiersrdquo but not motivators
ldquoThe key motivators to truly engage and help us to getting and retaining our performers are recognition one-on-one time mentoring setting them up for success paying attention to them listening to their physical and emotional needs helping them to become significant and allowing them the freedom to be the very bestrdquo he says
We are well aware that a sustainable work force be it in the West or Asia Pacific starts from the top And it may be the hardest but most rewarding step Top leadership will first need to show commitment in building a talent-based culture and demonstrate that they care about their people
ldquoThen you need to understand the DNA of your top performers decode and understand what makes your successful people successful Use these DNAcharacteristicstraits to create an interview as part of your selection consideration when you are considering new candidates or promoting from withinrdquo Wai says
THE LUXURY OF TALENT
SCRAP THE IDEA OF A TALENT CRUNCH WE HAVE THE TALENT IN ASIA BUT DO WE KNOW HOW TO
GET THE RIGHT HIREWORDS KRISTIE THONG
36JUNE-JULY 2015
It is useful to evaluate his potential so as to help him with his blind spots while putting focus on his strengths
On top of constant and open communication Wai recommends ldquostay interviewsrdquo These interviews recognise the achievements of employees and identify subsequent steps for growth
ldquoThis way you would have a better chance of creating a sustainable work force for the future state of your organisationrdquo Wai adds
SUCCESS SHOWSA sustainable workforce translates to a successful business Wai cites the example of the Capella Hotel Group where its property in Singapore continues to enjoy one of the highest occupancy rates since its opening six years ago When the group took over the Ritz-Carlton property in Bali it enjoyed the ldquobest year ever after 17 years in businessrdquo Founder Horst Schulze was quoted in an interview saying itrsquos all about the right hire
ldquoWhat a customer wants is no defects timeliness and caring service How do I know my front office manager is taking great care of my guests I can ensure this by selecting the right talent Somebody that has it in themrdquo
The effect flows through every aspect of the business
ldquoYou could see the positive results from their high level of guest satisfaction guest retention employee satisfaction and ultimately financial rewards for the owner and investors as wellrdquo Wai says
36-37 Talent and Mentor Thomas Waiindd 36 24515 1140 am
37JUNE-JULY 2015
37
ldquo
ldquoThe key motivators to truly engage and help us to getting and retaining our performers are recognition one-on-one
time mentoring setting them up for success paying
attention to them listening to their physical and emotional
needs helping them to become significant and
allowing them the freedom to be the very best
THOMAS WAIDirector Asia Pacific
Talent Plus Inc
37JUNE-JULY 2015
szlig8QGHUVWDQGERWKWKHLUtalents and desires and their weaknesses and blind spots
szlig)RFXVRQWKHLUWDOHQWVDQGcreate platforms for them to exercise their strengths
szligHHSDQRSHQGRRUSROLFIRUyour teams to approach you with concerns suggestions and innovative ideas for growth
szligQGLYLGXDOODFNQRZOHGJHtheir hard work and achievements do it timely and sincerely
szlig5HPHPEHUWRWDNHWKHWLPHto understand why a team member would make the decision they made and why instead of rushing to judgement about a decision
KEEP THE MOTIVATION
36-37 Talent and Mentor Thomas Waiindd 37 24515 1140 am
38JUNE-JULY 2015
Knowledge
IT MAY SEEM OBVIOUS BUT THE STARTLING TRUTH REVEALS A GAP IN HOSPITALITY SALES TEAMS AND THEIR ABILITY TO FOLLOW UP
In this day and age of email SMS Twitter and Gchat personal contact is still the most important way to build relationships In a world of ever-increasing automation and impersonal service a hotel must distinguish itself from its competition Hospitality sales teams need to realise that product and price are very similar in todayrsquos market What will be the clientrsquos reason for awarding a piece of business The relationship with the customer and the loyalty built up over time Hospitality
38JUNE-JULY 2015
THE ART OF FOLLOWING UP
THE LUXURY OF KNOWLEDGE
WE OFFER INSIGHTS FROM TOP INDUSTRY PROFESSIONALS IN A SPECIAL
KNOWLEDGE SECTION GO DIGITAL WITH US BY ACCESSING FULL VERSIONS
OF THESE ARTICLES ONLINE
CHRISTINE GAMARRADirector of Operations Asia PacificLRA Worldwidechristinegamarralraworldwidecom
sales teams must be in the business of building relationships instead of taking orders
A prompt and personal follow-through with the client is the most effective technique to gain commitment Following up not only displays a sense of urgency for the business lead it gives the opportunity to advance the sales process towards a decision The timeliness of a follow-up is another factor that will communicate your reliability to the client A follow-up should not be later than 48 hours after the last communication with the client
An effective follow-upszligHVLQFHUHDQGFRQILGHQWszlig$VNRSHQHQGHGTXHVWLRQVWKDWLQYLWH
the client to elaborateszlig3UREHLQWRRXUFOLHQWOslashVUHVSRQVHVszlig2IIHUVRPHWKLQJRIYDOXHOtilde
for nothingszligHPRQVWUDWHWKDWRXXQGHUVWDQG
what the client is looking for
Read the full article online at bizeventsasiacomluxury-of-knowledge-follow-up
38-39 Luxury of Knowledge_KTindd 38 24515 1140 am
39JUNE-JULY 2015
WHAT SHOULD YOU LOOK OUT FOR BEFORE PENNING AN EVENT SPONSORSHIP AGREEMENT
Exclusivity ndash Most sponsorship agreements would provide some form of exclusivity This is to avoid competitors sponsoring the same event or to avoid association with a conflicting category Where category exclusivity is provided for its scope must be clearly defined Eg A soft drinks sponsor may agree to exclusivity for non-alcoholic drinks or insist on being the only beverage sponsor
Trademarks ndash The agreement should state the manner and form (colours font size proportion to surrounding text graphics etc) in which the sponsorrsquos trademark may be used Likewise the sponsor may wish to conduct its own advertising and the event organiser should also have control over the manner and form in which its trademarks and logos are used
Payment ndash Often involves a hybrid arrangement where a percentage of the fees is paid up front and the remaining being paid in accordance
WORDS EL KWANG
Duetto a technology and services company offering medium to large hotel groups and casinos a three-year old system that assists in implementing revenue strategy In an exclusive interview with Biz Events Asia Patrick Andres executive vice president Asia Pacific for Duetto explained that the program uses sophisticated algorithm to gather information from web shopping patterns competitor hotel pricing airline traffic special events and social ndash all to understand market behaviour The systems will ideally allow hotels to optimise price profitability by category It also provides hotels with visible real-time information to make necessary business decisions such as adjusting accommodation rates on their websites or in contract negotiations
It ultimately provides the opportunity for hotels to implement an ldquoopen pricingrdquo structure that will benefit the consumer in the name of rate parity yet allows hotels to sell at a more profitable rate Open pricing is an evolution from traditional revenue management Instead of closing out lower rate categories it allow hotels to shrink or increase price differentiation between the room categories This hopefully leads to more yieldable corporate rate tender agreements in Asia much like what the American market is experiencing Yielding corporate rate agreements allow hotels to market profitable rates during peak demand periods
Read the full article online at bizeventsasiacomluxury-of-knowledge-duetto
39JUNE-JULY 2015
JOIN THE PARTY
THE GAME CHANGER
with a performance-driven schedule Where productsservices are provided in lieu of sponsorship fees the manner of determining their value should be spelled out along with warranties as to their quality standard and merchantability also incorporated
Exit ndash Long-term agreements should have a termination clause allowing parties the opportunity to call it quits with and without cause anytime during the subsistence of the agreement Grounds for termination may include either party bringing the other into disrepute late payment of sponsorship fees and cancellation of the event
Read the full article online at bizeventsasiacomluxury-of-knowledge-sponsorship-agreements
VICKI HENGDirectorVicki Heng Law Corporationvickivickihengcom
ldquoDuettorsquos new strategies within their systems might allow hotels
to regain pricing power ldquo
PATRICK ANDRESExecutive Vice President Asia Pacific
Duetto
38-39 Luxury of Knowledge_KTindd 39 24515 1140 am
2 0 1 5m i c eMEETINGS INCENTIVES CONFERENCES EXHIBITIONS
10-11 September 2015Suntec Singapore convention amp exhibition centre
wwwmiceasiaexhibitioncom +852 3975 5710
miceaSia
100+ Exhibition booths
5000+ Visitors
500+ ConfErEnCE DElEgatEs
8 aCCrEDitED Workshops
2 frEE ConfErEnCEs
30+ prEsEntations
This prestigious Awards Evening will be judged by a panel of leading event organisers from throughout the Asia
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evening awards party will be after the exhibition on day one of the event and it will be a fantastic way to honour
the work of Asiarsquos Event Professionals and provide a great QHWZRUNLQJRSSRUWXQLW
This event brings together leading Event organisers Meeting Planners Corporate Buyers Venues Hotels Attractive Suppliers Event Technology Tourism Boards RYHUQPHQW0ampVSUHGRPLQDQWOIURPWKURXJKRXWWKH$VLD3DFLAgraveFUHJLRQ
For more information about MICE 2015 and Awards Ceremony please email miceoliverkinrosscoukFor exhibition ticket registration please visit wwwetouchescommiceasia2015
40 Mice Asia Pacific ADindd 40 16515 653 pm
amp210DJDGB)$SGI$0
41 Sentosa Golf Clubindd 41 14515 838 pm
42JUNE-JULY 2015
WWHY SINGAPORE CONTINUES TO STACK UP
AS A PLACE FOR BUSINESS AND MEMORABLE
EXPERIENCES
SINGAPOREDelveInt
o
WORDS EL KWANG | KRISTIE THONG | GINA SIN
42JUNE-JULY 2015
42-44 Delve Into Singaporeindd 42 24515 1142 am
43JUNE-JULY 2015
e worked really hard to ensure that our attendees
feel like they are getting a luxury experience
where wersquove thought of and arranged everything
You really have to think of everythingW ldquo
HIGH-ACHIEVING QUALIFIERS OF US-BASED HEALTHCARE MARKETING CONGLOMERATE
FOREVER LIVING PRODUCTS WERE TREATED TO A TIME OF THEIR LIVES IN SINGAPORE
WORDS KRISTIE THONG
Soundproofed walls of the Sands Ballroom of Sands Expo amp Convention Centre Marina Bay Sands in Singapore could barely contain the pulsating excitement of the crowd Upbeat triumphant contemporary music and exuberant cheers could be faintly heard from the floor right below it Walking into the ballroom as an observer was an experience in itself illuminating hues of pink blue and purple danced along to the beat of the music in sync with cheers and dancing amid the crowd the dazzling lights fell against the unique clusters of crystal-like structures high on the ceiling resembling thousands of balloons just about to fall
This amazing sight was Forever Living Products Global Rally held in Singapore on April 19-27 2015 Forever Living
THE LUXURY OF HEALTH
Products a multi-level marketing company that sells aloe vera-based drinks and bee-derived cosmetics nutritional supplements and personal care products hosts an annual Global Rally to celebrate the success of its representatives also known as Forever Business Owners (FBOs) and award them hard-earned Chairmanrsquos Bonus cheques It is a time where the company shares new directions launch new products and provide training and inspiration
ldquoOur business model works in such a way that in order for our FBOs to be successful they must first help others reach their goals This ensures an environment of passion and compassion where people can aspire to be what they want to be and are given
the tools to change their lives for the betterrdquo says Ashley Hower director of marketing at Forever Living Products
ldquoBy having leaders and qualifiers hearing and sharing their stories and tips for success they are inspired to set goals and reach for their dreams The entire event is very celebratory and empowering ndash it feels like a big family reunionrdquo she adds
Each Global Rally sees over 7000 FBOs coming from 106 countries and runs on an extensive itinerary comprising training sessions lots of entertainment and unique experiences Having previously hosted the rally in Hawaii and London and heading to Johannesburg in 2016 2015 was the year for Singapore and for Asia
ldquoWe are always looking for new and exciting destinations to take our FBOs We want to make our Global Rally lsquoan experience like no otherrsquo and know that it begins with the destination selectionrdquo
While the country naturally holds up as an attractive tourist destination Hower shares that Singapore was also chosen in part due to its history that parallels Forever Livingrsquos brand values Drawing similarities to Singaporersquos founding father Lee Kuan Yew and his passion to create a safe and prosperous society for its citizens Forever Living Productsrsquo CEO Rex Maughan thrives on a similar belief of helping people from all over the world look better feel better and achieve their dreams
ldquo
42-44 Delve Into Singaporeindd 43 24515 1142 am
44JUNE-JULY 2015
Putting an incentive program of such scale is no easy feat Forever Living worked closely with Pacific World to ensure seamless logistics for travel meal planning and activities
ldquoWe worked really hard to ensure that our attendees feel like they are getting a luxury experience where wersquove thought of and arranged everything You really have to think of everything ndash how the attendees will feel when they arrive at the airport what their first impression of the hotel is the convenience of getting around what activities they enjoyrdquo Hower says
Some of Singaporersquos local culture and experiences were brought into the program this year Qualifiers were brought to Sentosa Island for a fun-filled day culminating in a beach party feast and entertainment Top
qualifiers were treated to a special dinner at Gardens by the Bay followed by drinks and desserts at Ku De Ta ndash arguably Singaporersquos hottest night spot on top of Marina Bay Sands Throughout the program there was cultural entertainment infusing Chinese and Indian influences and many opportunities for FBOs to try the local cuisine
ldquoSingapore was a fantastic incentive travel destination The melding of the cultural history with the modern Marina Bay Sands gave our Forever Business Owners a luxury destination and a cultural experience they couldnrsquot have found anywhere else Singapore was clean safe and easy to get around Our Forever Business Owners enjoyed visiting Sentosa sampling local cuisine and exploring everything Singapore had to offerldquo Hower says
ingapore was a fantastic incentive travel destination The melding of the cultural history with the modern Marina Bay Sands gave our Forever Business Owners a luxury destination and a cultural experience they couldnrsquot have found anywhere else Singapore was clean safe and easy to get around Our Forever Business Owners enjoyed visiting Sentosa sampling local cuisine and exploring everything Singapore had to offer
ldquoldquoS
Team Japan Endless entertainment
ASHLEY HOWERDirector of MarketingForever Living Products
42-44 Delve Into Singaporeindd 44 24515 1143 am
KLCC_10YAC_micenetAsia_ad01_0615ai 1 4315 848 AM
45 KLCC ADindd 45 13515 839 pm
46JUNE-JULY 2015
30 MINUTES WITH ALOYSIUS ARLANDO CEO OF SINGEX HOLDINGS PTE LTD GAVE BIZ EVENTS ASIA A LOOK INTO HIS VISION OF A SUSTAINABLE CONFEX BUSINESS MODELWORDS EL KWANG
With a vision to be the leader in the APAC business events industry Aloysius Arlando has no intention to rest on his laurels Since his appointment SingEx has invested a few million dollars in doubling staff strength and conducting robust research in curating events like the Internet of Things Asia which saw more than financial gains for the organisation and its customers The motivation to establish a more sustainable business model and the appreciation of the event subject matter saw the implementation of a two-prong approach in venue management and creating new industry-relevant business events that do not conflict with existing ones
ldquoWhether it is the eventrsquos return on investment or objective companies are looking for good return and value derived from matching buyers and
CREATIVITY TAKES BUSINESS CENTRE STAGE
DelveInto
THE GROWTH OF INTERNET OF THINGS (IOT) ASIAIOT ASIArsquoS GROWTH IN 2015NUMBERS FROM IOT ASIArsquoS INAUGURAL EDITION IN 2014
44 sponsors and exhibitors representing 13 countries10 increase 2100 trade visitors and conference delegates 288 growth
41sponsors and exhibitors representing
11 countries
A total of
1630trade visitors and conference delegates
58 speakers representing 15
countries presented at the conference
85 speakers from 16 countries presented at the
conference (almost double the of speakers)
4648 Delve Into Singapore SingExindd 46 24515 1143 am
When you choose the Fairmont Singapore and Swissocirctel The Stamford you gain access to more than 70000 square feet of state-of-the-art and multi-functional conference and meeting space at the Raffles City Convention Centre Strategically located at the heart of Singaporersquos business district just 20 minutes away from the airport enjoy unparalleled convenience and accessibility Our team of outstanding conference concierges offers support every step of the way and helps ensure that your meeting or event is a rousing success each time
For reservations please call +65 6431 5534 email salessingaporefairmontcom or visit wwwfairmontcomsingapore
THE CHOICE FOR MEETINGS
47 Fairmont Singapore ADindd 47 13515 825 pm
48JUNE-JULY 2015
sellers as a business solutionrdquo said Arlando
The process of creating events ndash whether it is based on a national agenda like Singaporersquos wish towards hosting more healthcare events or opportunities identified through research on key industries to drive tomorrowrsquos growth ndash could take six to nine months
Arlando explained that each curated event should have a lifespan of five to 15 years It must meet the evolving needs of the industry and marketplace while flexible enough to allow the event agenda to morph with the changes in technology or other trends One perfect example is the way traditional exhibitions have morphed into CONFEX (conference-exhibition) multi-faceted platforms to drive engagement through meaningful content shared at conference sessions and business connections and exchanges on the exhibition floor
hether it is the eventrsquos return on investment or objective companies are looking for good return and
value derived from matching buyers and sellers as a business solutionrdquo
ldquoldquo
ALOYSIUS ARLANDOCEOSingEx Holdings Pte Ltd
W Throughout the interview the humble and pensive leader used the collective ldquowerdquo more often than ldquoIrdquo in his sentences When it comes to leadership and talent discussions Arlando expressed his passion for meeting people from all walks of life He ensures his team is a good mix of background and professional attributes His team is important to him
ldquoWe respect our teamrsquos personal moments of needs whether it is new working mothers or one who becomes a carer for the family As human beings if we can take care of our family needs we have won half a battle (in life)rdquo
Arlando keeps his team engaged through no-strings-attached coaching and transparent communication With a big smile and coy laughter Arlando defined the importance of transparency by saying that he graciously obliged when his team asked him to smile more frequently
EVENTS CREATED BY SINGEX
$$$ CONVERSION
KEY INDICATORS OF SUCCESSszlig Client feedback on successful connectionsszlig No of deals and business converted
szlig WasteMET Asia 2012 amp 2014szlig Last Mile Fulfilment Asia March 2015szlig RehabTech Asia March 2015szlig Internet of Things Asia 2014 amp April 2015szlig Radiology Asia May 2015szlig WasteMet China July 2015szlig Green UrbanscapeAsia 2013 amp November 2015
szlig RSA Conference Asia Pacific amp Japan 2013 2014 amp July 2015
szlig International Conference on Sustainable Development 2013
szlig ASEAN Business and Investment Summit 2014
NEW-TO-MARKET EVENTS
MANAGED EVENTS
617 BUSINESS CONNECTIONS made at the inaugural Last Mile
Fulfilment Asia 2015 in March 2015
403 SUCCESSFUL MEETINGS conducted at the exhibition floor
S$122 million worth of deals generated from inaugural Greenurbanscape Asia 2013
4648 Delve Into Singapore SingExindd 48 24515 1143 am
49JUNE-JULY 2015
Quay Room
CITY ESCAPEA RECENT STAYCATION AT
PARK REGIS SINGAPORE SHOWS THE POSSIBILITY OF GIVING YOURSELF OR YOUR MOST DESERVING
EMPLOYEES A BREAK EVEN IN THE MOST BUSTLING
PLACES IN A CITYWORDS GINA SIN
Just a stonersquos throw from one of the most vibrant entertainment scenes along a historical riverside known as Clarke Quay the 202-room Park Regis Singapore would do well for business retreats
Surrounded by lush greenery Park Regis Singapore was first opened in 2010 and has recently completed a SGD3 million (USD22 million) facelift that saw the reception move from the ground floor to the third a new all-day dining FampB venue upgrades on bed items and a complete makeover of the lobby meeting room and rooftop bar
Stretch the lethargy away in the morning with a poolside yoga class where a refreshing waterfall cascades into the 25-metre-deep pool Then
refuel with a power-packed breakfast at Twenty3 Drink amp Dine with the wide variety from its buffet selection
Clarke Quay may be popular for its nightlife but there are also lots to explore such as the numerous hipster cafeacutes bars and restaurants within the vicinity Hotel guests get 10 percent off their bills of participating food and beverage outlets by presenting their room cards
Visit the Asian Civilisations Museum located close by or attempt the adrenalin-pumping G-Max Reverse Bungy along the riverside Choose to
Singapore River Cruise
dine in one of the restaurants or head back to the hotelrsquos Royal Pavilion for their signature Cantonese dishes such as the Royal Smoked Duck and the Wok-fried Mashed Fish Noodle with Lobster
Sign up for one of Park Regisrsquo cocktail classes as a team-building activity for up to 10 guests by June 2015 or conclude meetings with a sunset cruise disembarking from the quayside Watch as the sun sets and the neon lights of Boat Quay and Clarke come to life Spot landmarks and bridges such as the Raffles landing site the Merlion and the Cavenagh and Coleman bridges End the day with more cocktails at Revive the hotelrsquos rooftop bar that is not opened to public until the fourth quarter of 2015 It can be hired for intimate cocktail events of up to 50 guests with outsourced furniture
An incentive package featuring some of the activities mentioned above is available for corporate group bookings until the end of the year
49 Delve Into Singapore Park Regisindd 49 24515 1144 am
Hongkong
26 - 27 August | Grand Hyatt Hong Kong
50 ACTE ADindd 50 13515 823 pm
CMY
51 Pacific Worldc ADindd 51 13515 752 pm
Twice the percentage of Buyers than in 2013 expect to conduct business valued at over
1million
The 23rd ITampCMA and 18th CTW Asia-Pacific
29 Sep ndash 1 Oct 2015Bangkok Convention Centre at CentralWorld
Bangkok Thailand
Incorporating Luxury Travel
Exhibitors amp Sponsors Corporate Travel ManagersConference DelegatesMedia | Corporate Travel
Exhibitors | MICE amp Luxury TravelBuyers | MICE amp Luxury Travel | Association Professionals amp ExecutivesMedia | MICE amp Luxury Travel
wwwcorporatetravelworldcomapacwwwitcmacom
Look At What We Achieved In 2014
Over 2500 MICE and Corporate Travel professionals including association executives and luxury travel buyers from 55 international territories
84 of Exhibitors expect to receive orders within a year
40 of Buyers confirmed procurement on-site with Exhibitors
Host CountryOrganised By Supported By
gtURXP[ltTSXP
4]S^abX]VP]SBd__^acX]V0bb^RXPcX^]b
Industry PartnergtURXP[0Xa[X]T gtURXP[ET]dT lt^Q[XT0__Pac]Ta
ltTSXP0U[XPcTb
Very impressed with the overall organisation quality of buyers and
remarkable welcome reception euromic Belgium
Exhibitor | Christophe Verstraete Executive Director
Great avenue to obtain research information from diverse regions and
destinations Association of the Polish Media Poland
Media | Robert Pawelek Journalist
I got to renew or discuss contracts and build new relations Panorama-Medica Group Co Ltd Thailand Buyer | Katherina E Lempert-Dober Chairwoman
The discussion session was a good sharing session for all my peers Gemalto Singapore Corporate Travel Manager | Jean Bey Senior Buyer - Asia
52 ITampCMA BKK ADindd 52 13515 806 pm
53JUNE-JULY 2015
THERErsquoS NOTHING LIKEAUSTRALIA
Produced by Business amp Tourism Publishing Asia Pte Ltd and Business Events Australia wwwbusinesseventsaustraliacom wwwbizeventsasiacom
53-68 Australia Supplementindd 53 24515 400 pm
54JUNE-JULY 2015
UNLOCKINGAUSTRALIArsquoSNEWEST TREASURE
The Adelaide Convention Centre welcomes the world to its new state-of-the-art facilities designed with the event plannersrsquo future requirements in mind It is surrounded by premier entertainment sporting and medical precincts and set on the cityrsquos revitalised waterfront district
Find out more about our brand new building at adelaidecccomau
53-68 Australia Supplementindd 54 24515 1145 am
55JUNE-JULY 2015
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56JUNE-JULY 2015
53-68 Australia Supplementindd 56 24515 403 pm
57JUNE-JULY 2015
53-68 Australia Supplementindd 57 24515 403 pm
58JUNE-JULY 2015
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59JUNE-JULY 2015
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60JUNE-JULY 2015
Discover a zoowithout fences
THERErsquoS NOTHING LIKE AUSTRALIA FOR YOUR NEXT BUSINESS EVENTPLAN NOW VISIT AUSTRALIACOMBUSINESSEVENTS
TAU0105_297x420_Zoo_V1indd 1 11052015 520 pm
53-68 Australia Supplementindd 60 24515 1145 am
61JUNE-JULY 2015
Discover a zoowithout fences
THERErsquoS NOTHING LIKE AUSTRALIA FOR YOUR NEXT BUSINESS EVENTPLAN NOW VISIT AUSTRALIACOMBUSINESSEVENTS
TAU0105_297x420_Zoo_V1indd 1 11052015 520 pm
53-68 Australia Supplementindd 61 24515 1146 am
62JUNE-JULY 2015
53-68 Australia Supplementindd 62 24515 404 pm
63JUNE-JULY 2015
AD
EXPERIENCE WORLD CLASS OPENING DECEMBER 2016
Artist impressions courtesy of Hassell + Populous and Darling Harbour Live
Introducing a new world class convention exhibition and
entertainment destination on Sydneyrsquos sparkling harbour
With an integrated design and best practice facilities you will
be within walking distance of Australiarsquos largest business district
financial centre and hub of thought leadership and innovation
ICCSYDNEYCOMSALESICCSYDNEYCOM +612 8297 7600
MANAGED BY AEG OGDEN
THEATRE EXHIBITION CONVENTION
53-68 Australia Supplementindd 63 24515 1146 am
64JUNE-JULY 2015
53-68 Australia Supplementindd 64 24515 404 pm
65JUNE-JULY 2015
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66JUNE-JULY 2015
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67JUNE-JULY 2015
E X P E R I E N C E U N F O R G E T T A B L E E V E N T S
S Y D N E Y rsquo S M O S T U N I Q U E V E N U E
A U S T R A L I A NT E C H N O L O G Y P A R K
CONFERENCES I EXHIBIT IONS I CORPORATE MEET INGS
TRAINING I FASHION I PRODUCT LAUNCHES
AND MUCH MORE
salesatpcomauPh +61 2 9209 4220wwwatpcomau2 Locomotive StreetEveleigh 2015
53-68 Australia Supplementindd 67 24515 405 pm
68JUNE-JULY 2015
AD
Contentindd 5 261114 1051 am53-68 Australia Supplementindd 68 24515 1146 am
69JUNE-JULY 2015
Engage
From April 30 to May 10 a total of 235 million visitors ndash including 153000 international attendees ndash took part in 200 events conducted throughout host venue Coex from culture exhibitions and conventions to promotions performances and even a beer festival all of which served as an effective marketing platform for the clusterrsquos stakeholders
Among the major events Asiamania a multi-nation business and cultural trade show running from April 30 to May 3 included promotional booths from Korea Japan China and Russia each exhibiting various cultural assets from across the region Contributing to the local MICE presence was the Seoul Tourism Organization whose promotional stand was modeled after
C-FESTIVAL IN SEOUL DRAWS
GLOBAL AUDIENCETHE INAUGURAL
ldquoC-FESTIVALrdquo PROMOTED THE
CAPABILITIES OF A NEWLY-FORMED
GANGNAM-BASED ldquoMICE CLUSTERrdquo
OF EVENT VENUES SHOPPING AND
ENTERTAINMENT PROVIDERS
Seoulrsquos ancient city walls while the Korea Tourism Organization stand introduced visitors to other national destinations Other key events included a ldquoCulture Techrdquo fair and a ldquoCreative Urdquo exhibition zone The festival was organised by the World Trade Center Seoul MICE Cluster Committee
Created to increase competitiveness and allow for joint marketing strategies among members the MICE Cluster initiative unites 13 major companies involved in the business events community including and surrounding Coex which along with the nearby Korea World Trade Center was recently designated a ldquoSpecial MICE Tourist Zonerdquo by local government agencies Members also include business hotels department stores entertainment complexes PCOs and more such as Korean entertainment agency SM Entertainment which appointed K-pop stars EXO as official C-Festival ambassadors
In addition to the festivalrsquos promotional benefits for its members the ROI across 11 days also demonstrated the effectiveness of the event The Coex Seven Luck Casino a foreigners-only
venue for example saw a 401 percent increase in custom compared with the same period in 2014 while the five-star Grand InterContinental Seoul Parnas ndash also part of the complex ndash saw a 209 percent increase in room occupancy over the same comparative duration
ldquoThrough our first C-Festival we were able to see both new growth and the take-off of the MICE industry which is still a new industry for Seoulrdquo said Coex president and CEO Byun Bokyung He went on to affirm his commitment to ldquocontinue building and showcasing diverse content in order for the Korea World Trade Center to become the centre of the MICE industryrdquo
Stephen Kwak an assistant manager at the Seoul Tourism Organization agreed with the growth potential of the C-Festival in the coming years saying ldquoIt helped Seoul by emphasising various tourist attractions that MICE delegates would enjoy visiting during their stayrdquo With the weekend proving the most popular for Asiamania Kwak said that feedback for the Seoul booth was positive with visitors remarking that it ldquowell-represented the cityrsquos diverse offeringsrdquo
Love Heart Project
WORDS BEN JORDAN
69 Engage Coexindd 69 24515 1149 am
70JUNE-JULY 2015
Engage
With many UNESCO-heritage listed sites and venues in the world to choose from one group chose the much revered West Lake in Hangzhou as the centrepiece for an event Some 90 guests from Canadarsquos York House School travelled to the picturesque destination for a cultural trip planned around a golf tournament
The guests arrived at Hangzhou Sofitel Westlake Hotel on the first day What awaited them was a lavish welcome cocktail and gala dinner set up at the Sky Garden with views of West Lake as its background
The next day was where the program truly began Guests were divided into two groups ndash the Golf group and Parents-Child group ndash according to what guests preferred The group for golf headed for a friendly tournament at Fuchun Resort Golf Club while the other enjoyed a spa session and a tea tasting ceremony The children spent time at Zoo Coffee a creative club located in a shopping mall where its unique set-up resembled a quiet forest wonderland with a myriad of wild animals
Guests then went for a boat ride over West Lake and watched a large landscape live performance created by three renowned directors ndash Zhang
WEST LAKE STORY
A TRIP PLANNED AROUND HANGZHOUrsquoS REVERED WEST LAKE TELLS OF THE DESTINATIONrsquoS RICH
CULTURE AND SCENIC STORIES
Yi Mou Wang Chao Ge and Fan Yue Guests visited the largest isle in West Lake which is called ldquoThree Pools Mirroring the Moonrdquo and covers an area of 6000 square metres The shadow of the isle the elegant garden and the scenic beauty combined makes the isle one of the top 10 West Lake attractions particularly popular during the Mid-Autumn Festival
The group also visited the ancient He Fang Street which has a profound history Consisting of the historical commercial civil and architectural culture of Hangzhou it is the best place
to get acquainted with the destination Groups also enjoyed the ldquoSong Cheng Eternal Loverdquo drama which is known as one of the more acclaimed shows in the world The performance describes the hardship of Liang Zhu ancients the magnificence of Song Palace the fierce battle of Yue Gu Jun the song of Liang Shan Bo and Zhu Ying Tai and the song of the white snake and Xu Xian These stories are told through a spectacular display of sound light and stage effects
70JUNE-JULY 2015
Sofitel Hangzhou Westlake Hotel
Golf tournament
70 Engage Hangzhouindd 70 24515 1149 am
71JUNE-JULY 2015
Engage
Aprilrsquos Wine Down Wednesday organised by ACI HR Solutions and Biz Events Asia gave guests the privilege of a first look at the new Club Lounge at Hotel
Jen Tanglin Singapore (formerly known as Traderrsquos Hotel at Cuscaden Road) Over 90 professionals from
the MICE travel tourism and hospitality sectors networked over drinks and a buffet spread with an
impressive display of sweet treats Guests also had the chance to look at guest rooms on the newly revamped
Club Floor The event was sponsored by Hotel Jen Tanglin Singapore and duetto
HAPPY SNAPS
FROM WINE DOWN
WEDNESDAY
71 Engage Hotel Jen WDWindd 71 24515 1149 am
72JUNE-JULY 2015
ćľŅǴŭƀ뼷āĶɽĄŗۍĉדĀϝĀŞ뼵ϾĀЌѠͱກĀěɁǟħކՠĀǚ뼶ĔȏϝĀŞ뼵ЌѠŠěɁǨͳȩĀĄqಌϾr뼷খأćӃɯӍЌѠ˖Ӫˡġ뼷ĉĶǨɶᅆŠڥĀďĄಌϾĀǃɩ뼷ƦϿĠě֏˺ॎӃɯģĝćĞƶѲʑħϢеǙҜಌϾɆԥ뼶ȁˤ뼷ĔĂʿāĶјǭŗqಌϾrǟħ٧Āǂʚ뼶
ľŅǴċʃ뼷āĶćĂȏοȢКɁʸˋˡʭĀʗˡĉՂNjȒŠğʑ뼷ɝŴĶƧħqಌϾrĪǭػ쨵ĖqಌϾrĴ뼷ƣźŴĶԒĞĖƇĬ쨵뼶ӗęĠĀĉĀƫĄ쨰qಌϾrźŴĶԒĞĖŕķ౯ĀЌѠŠԚċЌѠȞײ뼶ȆƻɝӍqۈिrǟħĂċŞҠƣźŴĶԒĞĖƇĬĴ뼷āĶǨīĖĀĄ쨰NJ뼵Ġʻ뼵Ljǥ뼵ݶиĀʇҌŠȱਢɁ뼶
ឧࡢ뼷ભȘʆĉˍĂĀۈिȢćᎴŐ뼷Ʀďě֏ˡĎĸ뼷ۈिŞҠஅƧĂԿԵĈवƺĀęኧ뼷ڇۃŎƼЍĀԄӪӃɯĉՂǡϰ뼶āĶȠƱ뼷ĔĂԿęĀ
ኧďĄࡒĀNJ뼶ȁˤ뼷āĶјǭŗလिNJۈǟħĔĂʿĀǚǦ뼷ŗĸdžفĀƄਬƺ뼶လف˧ǘdž뼷χƎǢĈԣŭĀ뼷ĄġŚŕƳĀهƞ뼷ԵĈqġŚσفƥيrĀݔ؆뼶அƧƜƚॸćॸĂɁƜƚĂƟ뼷фĘĀလفӲ˴ƄΡȸĠɹ뼵śĠɹ૨뼷ĝđħфĪҍ۵ӲĂśȥſƄᐻĀσ뼶ƄΡۈिŞҠƧƍͳ뼷ƄΡȺໆѲĈĠĬϵɘ뼷ۈि˧ăěģăˆϚȺNJĀ뼶
ćĔċˊʃ၅٧ƀ뼷źāĶĎĂŐΥҨqಌϾrĔċӛʚ뼷ĞĂĞǨͳȩĀĖЪĄƇĬ쨵Ⱥǰ뼷ಌϾ˄ăĂǭđᔐ쨱ಌϾģăĂǭ୨ăĻӍ뼶ŮđāĶҕċԳʇĞĂĞ뼷ȺǰāĶƲĐĝŀƜćಌϾƥġ쨰NJ뼵Ĵǎ뼵Ծ뼵ϔϙŠ뼷ĔĂȏŢāĎĸďĄಌϾ뼶ůķƜćȆĪ뼷ƓěŀƜġĀŇƂ뼷ŕȶđĀĄģđΓīΰĢŹ뼶ڒ
Ƿ୯փఔŨ쨗
ಌϾħˀ좄
ŭʃʃ
ǚтƂύĘʄӃɯٲ뼶ɑջ୯ѮąƬϢеϨȉʇĀ
ȶđȡ뼶
$KXGPVUۈि뼷KDVOſŚĂĀۈिϱǭɆ
$KXGPVUۈिĄŗĪƯĀě˴ӍϱǭЋƶɆ
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ɽৠ٧elbizeventsasiacom
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Ѻᙕĉginabizeventsasiacom
ఫઽ
ৠ٧kristiebizeventsasiacom
72JUNE-JULY 2015
72 Chinese Editorial Lettersindd 72 24515 1150 am
73JUNE-JULY 2015
73MAY 2015
ƼЍ˗ՅЌѠ˥ʿಌϾЌѠˡϘċȞײʗ२ĉƯ뼷ħಌϾЌѠǭąƼĤĀԶѤ뼷ģǞơըdž˽ȞײŢƍͳಌϾӃDŽĀăגɸɾ뼶˗ՅЌѠ२ĉƯȜƍͳѲʹȉಌϾժΆʪʸćĂŐ뼷ƯʭѲʹҺʓа뼷ɡӴĀԜӍࠒΙĀ˝ՊƑħϭދ뼶ȮύNjęϙѲʹ+CEQDWEEKѲʹ˄ύʕᘶƋʕǟĀĻːࢬѱΙǝ뼷ĖƋʕďĀՒŞጣ뼷ǞĖƬԐԵ뼷ఁบጣ뼷৯χƯغĉ˴˖뼷ƲĂċժΆĝɩĖߙϜߝ뼶
ć˗ՅЌѠ२ĉƯĘ뼷ȜĈʈʞɩľߙϜাۋĀƯغĉ˴ΏDŽ˖Ӫ뼷ȺġಗĂǩDŽ؈ǂೀ뼵Ăǩೀ뼵Ăǩ˗Յਓĉ˴뼷ŗӍĂǩƼЍਓϢ˖Ӫǀȗ뼷ŴĶȜࡄħਓϢĘԭċȡĀ˖Ӫ뼶źƲʞऒĀਓϢʠߔಌϾӃDŽĀχ₈Ƭʇ뼶
ĤȀะɸľʞĎĢſŚʘ뼵96뼵չՍȓѣ뼵ՍၽݭDŽ뼵ଔӘݭDŽŠײĀӅśଋąύݔƬЌѠמćĤȀะऄЌѠঢ়ډЌťࢨƬЌѠݔDŽĀмȞॏě뼶ćॏěĘ뼷ڏˡߊͳȩˋśଋਓॏ˽מćƼЍĀŕĤмˡ뼶5ampŚܕߝĈՃȓѣ쨞ĤȀะ쨟ɽઠKUCڱӍěجƖҠӍūǕ쨣Ӄɯ뼵ƱůۈGGJCPԶФ뼷ˤơƜƚħęŝՇҜąĂċĻŗःˤιȸ뼵จęĉȱͶŠąݔƬЌѠŕĤƚяĀĂċݘČƯě뼶
73JUNE-JULY 2015
ɾϒǛТঢ়ЌѠמġŕęĀΪӃࢰȞײǛĎӽȜɘɾϒ⏜ࠑ뼶٩ʹćŭũˡ뼷⏜ࠑǛĎӽʇҌȜшĈǎϢӭ뼷˄ѲĈǚϗᤂːƶМĀěڱӍƜƚɁŞ뼷ಗƪċၰěढ़Šċěڱढ़뼶ˤơş֏ϝĄҬŅŭǛТঢ়ЌѠמȉ1TKGPVCN5GC8KNNCUCPFQVGNQORCP[VFڑ፴ৗڱćǘ⏜ࠑũѲ˟ȷǛĎӽЌѠŗĎĀԨĂċϝ뼶
क़Ś쨞OCTCӘЌѠӍʇҌ҈ثQVGNU4GUQTVU쨟ǘඳୌसӘራҠũѲĀ҈ثӘЌѠ쨞OCTC$CPIMQM쨟ć˥ūڏDŽąοȢКĀũˡ౯К뼶҈ثӘЌѠѲĈǎϢӭ뼵Ăċঢ়ډƄ˪േ౸뼵ĂŝʞǘljڝĀЌť뼵ĂċĐɒذƬʇħМƬĀƄჾКၰěढ़뼷ŗӍƪċĠβĨढ़뼶ĠβĨढ़ĀʋύරඌغŪ뼷ĻźӖĀĢƔʾϞɌʭ뼶ب
73 Chinese Sound Bitesindd 73 24515 430 pm
74JUNE-JULY 2015
ŊĈĉĻŗΞĘʄĄĂǝƄՃĻĨ뼵ĠĠӴĀŚęĝ뼶ȺۍĉדĀटĐę뼵ᇱЉĀΝբŠƍͳĀ϶ᇫሊş֏ĀŀƚໆѲȢĄġŚǀ뼶ȮϾĀʁĤҠ뼵ăߟĀĤĐŞઝǒҠĖōǩĀʋභ뼷ĘʄƄĴƄăćᄏƜƺŠŀƯ뼶
ĘʄĨŪħġŚě֏ˡĀȶ뼷פą؈ŠӃɯٲŢ˺ॎӃɯˡӪĀڇŠ؈ॸဩ뼷ԨĂĈϙʲɫĄˬιʘĀşТ뼷ȺˢϞవȘʆęΝ뼶ăΡǷȮċŚŝǝΝśşǡϰĘʄ뼷ĝĨڨǷŗŕŨĀĴǎĖТ뼶ĘʄӃɯٲŚӃɯਇɘǥːϵŀȩФ뼷ύǘĈŎԭħϔϙĀιʘ뼷ĘʄƲŭĝڇۃąƞęՏŚěڱӍ֏זĖĔƀڏDŽ뼷Ȇġďಗą(QTOWNCวݭġŚę˺ظ뼵ցЍ҈뼷ŗӍɩᕹϝĀĘʄŚĴظঌєŠĘʄŚǗΆ뼶
ϝĀŞϯȗȓѣӍƜƚॸȓѣXGPVU6TCXGNUKCƼЍჼƂɽǀȗCZCPVCUWYCPćă΅ǡŗ+ɮŝĀǻśଋąćĘʄڏDŽĀŚě˺Ӄɯűזě쨞+6JKPC쨟뼶Ŵćˈɩ$KXGPVUۈिਲ਼ɝĴȩФ뼷ĘʄćĔŭƀşŀąňęĀȻ뼷ƦؼĝĄŎᇫሊĀƶˋş֏뼶
qŢǘěغڱĎĸ뼷ĘʄĻĸԵĂНĈϙʲɫ뼷ƦؼąƄՃĻĨ뼶פąЌѠƥʋ뼷ĘʄŃĈňĠăǜՏĀɁŞŗӍԵĈȆŞɡĀբžŴĶ˝Պ뼶r
ěڱɁŞҤćĘʄĘʄшĈϿĠęՏě֏Ɂࢰ뼶ĘʄĤŚűז֏ƺĀŚڇۃġķďĄȺġĂċŕԵזӍƜƚɁࢰ뼷ƦؼģĄĠŭĎŚޱǫʕˡѩŞ뼶ĘʄȘűě֏ġķģĄڏěĀז֏ԨĂċډĀŚě֏ɁŞ뼷ƑĄڏѩĂȸ֏ěƂĀχџ˝Պ뼶ԨĂċџলĀɁŞĄĘʄŚěڱġķ뼶ĔċŗڏѩęՏŚěڱ뼵ԄӪΡƦʄʭʋĀěڱġķŞހŝݖઽͲġķ뼷ʁƶdž
Ęʄě֏ˡLjϋ˓ஸ
Ǘ˸뼷ȉʋභоŚӚ౨եȠʫ뼷ιʘѲƶϔŨຂ뼷ŞȗʞīĐћয뼶ěڱġķшĈĂċǚϗːƶМ뼷ĻગĉĀƄჾՏၰěढ़ŠċęŇăDž뼵ɧϜᰋࡊĀĠβĨěڱढ़뼷ߴĈŕϵɘĀƬڐͶՕӍǜཥѲ뼶ˤʋ뼷ěڱġķʭģѲɪĀʁƶեęЌѠ뼷шĈǎբҍϾϢӭ뼷ѲӍěڱԜӝ˖ӪमƼ뼷ĻӖՏĀěڱŠƜƚ뼶qrƼЍΡ뼵2ʠĉěӍͶԉěڱ뼵ljۈिş֏ݭDŽŭěŗӍġŚŭĘʄȘűěũDZȐၰĝćĔƀڏDŽ뼷˄ɩĖƶ뼶
ĘʄŕĤɁࢰ숯숯Śŝě֏ġķ쩑ӅNJǩ؆ħ0CVKQPCNZJKDKVKQPCPF
QPXGPVKQPGPVGT쨞5JCPIJCK쨟뼷Һ؆q0쨞5JCPIJCK쨟r쩓Āśƍ뼷ȜźϿĠۈƖŞҠĀതڌŢƋᓮƔ˫ɡ뼶Śŝě֏ġķύŚŝԄӪˌŠĘʄ؈ʸǟդӚ뼷ɽӚ౨ǚϗħоːƶМ뼷؆Șʆƥŕ뼶ě֏ġķшĈоːƶМĀبʭ֏ɁŠоːƶМĀبʋ֏Ɂ뼶بʭ֏ɁಗċęՏ֏ढ़Šċ٣ܪևŇĀ֏ढ़뼶ƲĂċęՏ֏ढ़ĀǚϗħːƶМ뼷ևŇĀ֏ढ़קːƶМ뼷խǫߴĻˢТ֏ढ़뼶ˤʋ뼷Śŝě֏ġķģѲĈċęŇăDžĀěڱढ़뼷ĻગĂχƁԮĉăDž뼶ǟħϝǡȘʆĘǚϗŕę뼵njːŕƬĀě֏ෞʸɆϝ뼷Śŝě֏ġķנמˀ뼵ઝǒ뼵Ԑߺ뼵ǘĂɆ뼷ŃѲĈѩȓ뼵Ԅˡġķ뼵ɪЌѠDžѲ뼶
Ĉqʁƶแrƥ؆ĀĘʄŗȺযĀęڇۃĀӃɯѺ۷ࡒNJЪጠŗӍՏĀŚě֏ƜƚǡĎڏѩ뼶
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NJ졿ఫ
74-75 Chinese Cover Storyindd 74 24515 1150 am
75JUNE-JULY 2015
qύǘĈŎԭħϔϙĀιʘ뼷ĘʄƲŭĝڇۃąƞęՏŚěڱӍ֏זĖĔƀڏDŽ뼶r
ːĘʄӃɯٲŚӃɯਇɘǥ
ȞЌѠ뼶ĔŝЌѠŮĈǎϢӭ뼷Ӛ౨ǕǻύĂƁڝƬĀūǕݱɽˌ쨞Ӛǘŭͳ쨟ǨϐӚƦŪ뼶
ĻગĠǩਓϢ뼷ƦؼшĈۍĉٵґĀƬסĐɒذŠʕђĀϜٲ뼷ґʸˈƞՏĀƜƚ뼶ĀѲʹĄǘŗǡΟǼĀϜٲϐҜȥŪ뼷ƧȺŒŞ΄ąˈľŅȉλĎĀȗЯ뼷ŐଟĀŬǰƅ뼶
ԨĂċກĀɁŞקĄк˟뼶к˟ĄĂċמඵӭŠЌťǘĂɆĀ२ĉě˴உǒˌ뼷ŞƳĘʄĀġķŞь뼷ĄĂċʗŦȏˣߜĂċћ뼵뼵ΜĀˬǎ뼶ƜƚॸĻŗಶůĔƀĀˬǎǟħƜƚɁŞ뼷ŕґʸăɸľĉĀƜƚ뼶
ӃɯѺ۷ࡒĘʄшĈযĀ˥ͳΝNJЪጠŠ۵ĠΦࡡ뼷եϒĀՕNJȉŞĤɭɌĀĠƟNJȠઽʸ뼷ŪąĈĀʄ৫NJ뼶ʋභоŚӚ౨űז쨱ĈŎɸľŭĀġŚԽڄӚ౨ȉѲʹɧϜĀԽŠdžͳ΅ăෲĀΝᴂዣχƎঞĄȘʆɯϢĖĘʄĴĀκɯƥŞ뼶ʞǘᐤҠŠ༽ҠĈŎĀࡊŚĀƳߋӭӚ౨뼶ĔȏբžĝĄ˺ॎӃɯͱƜƚǡӍƜƚŶĀŕމŅ뼶
ͻĘʄŮĈŒѧǫԘĀեϒᆶŝԳŠƬďĻˢТĀसӆŠിӆĝĄڏѩě˺ӃɯĴăĻǸľĀӗމƥŞ뼶
ĤNjƄՃĘʄшĈϿĠڏѩęՏŚ֏זŠěڱĀɁŞ뼷Ʀ۵ĠĀϾӍԄӪЌѠģĝшĈϵɘ뼵मĀʗˡěڱѲ뼶ƜƚॸĞߜˣο˩ܪĀɁŞ뼷ĘʄȜĄĆĀŕՊ뼶˝މ
ƜƚॸăҨছ˝Պć06ĘʄڏѩĂɁϜЬƬݔĀ৫Ţ뼶ĔŝΪφĠŭષ۵ĠDŽˡę˺ĀஉǒˌȜ२ĉěǨ뼵ډԐढ़뼵Ќኃ뼵ঢ়ډфŠஉǒˌʪʸħĂɆ뼷ħƲĂʞĎਓǙҜǡǨλĈĀ৫ŢɆԥ뼶உǒˌԵĈĻગĉνӐКٮЌ৫Ţ뼷ͱĉၰěКĀˬǎ뼶ǩŚĀԐढ़ǂೀ)TCPV$TWPUGFGPŃĻħƜƚʔǻǭ˱뼷ŗӖਓϢĀˍ뼶06ĘʄɆƍĀĄћĂƄȕĀȞʞ뼵ՇҜƺŠџݔ뼷ŕґʸ
ćĔƀڏDŽĤмȞşҘě뼵Ĵল뼵ƜƚŶ৫ŢŗӍΡě뼶ǨŗŚōǩȞײƧʑӘϙ뼵ı҈뼵KOO[JQQ뼵ᅱᅧ뼵วѩŴĶĀƜƚ뼶ڏŠɲϜϙĝ˝ՊćĔƀݭ
АҔćĘʄϒʋභƳΟǼĤܪҠʭ뼷๗ŭĘʄȘűڏѩŞĀnjĴѲʹ
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ТŪιͲĔٯĄƦͲȒĀƂ뼷ĻĄۍĉדኁĀĄЌѠӍӃɯ˖ӪˡĀߊӿϰϰఆĨƚȡ뼷ŊĨӍĴŢϢеɘDŽڥɘ뼶뺭
ćǗŔɫ뼵55뼵ȖŠ)EJCVDžǗŔʘԭħşТĀƎĐ뼷ĉȉĉƥǎĀˈਜঞĄӚӐŠάȱͶŕȶđĀƶК뼶Ţǘߊĉ˴Ďĸ뼷ĈąĔȏǗŔʘĀৗՎ뼷ŢϢеɘDŽɘďȻīΜƦͲڏ뼶Ļ뼷ďϝǡĀŰߧƦҶ뼷ЌѠӍӃɯ˖ӪˡĀߊӿڥఆĨƚȡ뼷ŊĨӍĴŢϢеɘDŽٯɘ뼶뺭뺭
२ĉϢе˖ӪĄࢨˡŪβĀȱਢ뼷ਯȺĄćЌѠ˖Ӫˡ뼶ĂŝśɡĀЌѠκΓīƧźĢŹǜതڌŢƋҠŒũĎ뼷ąĢŹŠതćɳ뼷ĈĠɹ쨵ňĠĴȊ뼷ࡍהŢƋĀڌćϢе˖ӪĔċցΆĘ뼷ЌѠߊӿТăĖЌѠćܦΰɌʐਓϢŦƟĀnjː뼶
ͱϿߊĉ˴ˆ˽ɝĂɝĢŹĔċɝʚ쨰ϢеěǂƚȜŀNjιƈāĀʅȁĄƇĬ쨵ȺǰďĄǥʿĀӷݦȱͶŠϢеĀฑࡄʇ뼶ĂҶŗકƥ뼷ЌѠߊӿƙĀĄqӚӐȱͶrĀŀNj뼷ƦăĄڙᆃĀˈ˱뼶
ljĂċߩղϰϰĄŕՋĀ뼶ƜƚغͱϿĄȁħԚċЌѠȞײ뼵ЌѠĀŞžͱȁЌѠǔɘDŽջĤDžʅȁŢԚĂŝЌѠмŀ뼷ȚЌѠߊӿĈޡȉĔǩದćϢеԒͶ뼷ũ˧ȉŴĶӚӐʸǟȱͶ뼶ȚНʥ쨰ăĻŮʘľǗŔɫͱҽƱĎȉϢеӚӐʸǟȱͶ뼶
ſŚʘěڱȉƜƚŭƼЍěڱ٩ԏ뼷ۈिȜҬφڇʠԄӪӃɯɁ뼷ƦԄӪƜƚȜભŕęˌŒ뼶ȁˤ뼷ĞđćതڌպݰĀě֏ˡġŒĂᤋ뼷ЌѠďκӚӐĂжƬΙ뼵ƬвĀߊӿ뼶
ӍĴŢϢеɘDŽɘĄȌīϢеŕĈвĀƶʑ뼶эɘăȚȩФߊĉ˴ŢϢеŠĔඐŀNjĀȶ˸뼷ģĄƬߊĨƺĀƶʑ뼶ĴǎĄȱਢ뼶ȮŕŶĂơȉϢеԒͶĖĪĂơĀɘăˆ˽ɸľċŇĴ뼶ŚʠϵϢеɆԥϯȗශઆȓѣ49QTNFYKFG˥ʿŢۈƖŞҠě֏ˡɘDŽąĂЬз뼷ʪưФĈĀದćϢеĈߊӿȉŴĶɘ쨱ˤʋ뼷ɸľĀߊĉ˴ΞħŮđŴĶιďΚȥŪӪ뼶ĔċƄࡢħۈƖҠĀߊˌǀȗژąܔѧ쨗
ȁˤ뼷ħąŕęՃʇŞƬߊƯě뼷˄ϢеɘĈвॼ뼷κƙĖŗĪڨǴž쨰s đĈࡄNjŠƱķ뼶ǚŢϢеđϭࡄ
Nj뼷ਯȺĄćƸĀľԘġ뼷ϢеňͲďĨƴśĆĄśǘŬķͱĄȩǚˆޚƦǢ뼶ǞĎ뼷ĈƱķƷĨϢеƱ˖뼷ĂϢеƱ˖뼷ĆŪβĀǴĢƔďƬ뼶߀
s ĠɝũǽКʚϝ뼷˄ɑϢеȀŗĸdž뼶ĔĄĂƞڇϢеϨȉƸĀƤƶʑ뼶ĻŗȮqħƇĬr뼵qƧڒr뼵qƇĬr뼵qɑĆffɑгār뼵qĆĀğʑƧrDžɝƶКũ˧뼶
s ĞѩʑdžɃϢеĀѢˆ뼶ϢеƫĆĀɝʚŶ뼷ăđŮĄӕҢćŦƀ뼷ɝȠȱĀɝʚ뼷ĔƟĆĈĻĨȌīϢеŊĈĞĖĀʋĀƱʜ뼷ģĻŗӚӐŐϢеŢĆĀƱķ뼶
s ыħϢеԵĈҲĀʋ˖Ӫ뼶ϔĄҺ˱ĀȅѮѲʹ˖ӪģӖ
ŗźϢеƴīĆňķ뼷ĨdžɃŴĶĀ뼷ȮƦźŴĶŢĆмŀČƗ뼶
s źϢеƢƅĆdžɃŴĶĀ뼶ěڱĉ˴ƼƔdžɃŴĶߊĝЏʫغĀ뼶ȁˤ뼷ժዓȴ뼷ăđǙᛃ뼷ģăđߣŎǟśѢˆ뼶ȮĆĀɝŠɽʪ뼷ϢеĨѿʓƢƅĆĄdžɃŴĶƥǡǨĸĀƸ뼷ƦؼģěźŴĶƴīĆňժķŠůķ뼶
ʘľȉϢеƥǎĀˈਜŠӍĴĀɘ뼷ăȚĻŗźĆŨэТŪιͲ뼷ƑȶđĀĄĻŗƬĆĀߊĨƺŠϢеĀƫǼ߀뼶
JTKUVKPG)COCTTCĄ49QTNFYKFGɽઠ뼶49QTNFYKFGĄĂؽƖҠۈŝŚʠϵĀϢеɆԥϯȗශઆȓѣ뼷шĈο˩ࡒĀě֏ǀԥ뼶˽ȓѣĪĀۈƖҠӿʗɠħϢеǭȉě֏ȠȱĀјƶ뼶٩ƢނŰ뼷ɑˢˈȉJTKUVKPGԒͶ뼶Ǘ쨰EJTKUVKPGICOCTTCNTCYQTNFYKFGEQO뺭
76JUNE-JULY 2015
qɘăȚȩФߊĉ˴ŢϢеŠĔඐŀNjĀȶ˸뼷ģĄƬߊĨƺĀƶʑ뼶ĴǎĄȱਢ뼶ȮŕŶĂơȉϢеԒͶĖĪĂơĀɘăˆ˽ɸľċ
ŇĴ뼶rCHRISTINE GAMARRA
LRA WorldwideɽઠؽƖҠۈ
ƢԺ
76 Chinese Knowledgeindd 76 24515 1153 am
IBC IBTM China ADindd 50 13515 833 pm
ಌϾ٧
7 Sabah Tourism Board ADindd 7 24515 1235 pm
28JUNE-JULY 2015
Depending on perspectives luxury
can mean catering to an upmarket
audience or simply having the luxury of
space and time and a chance to take a
breather and relax We learnt recently
that Singapore-based Saakalya Travel
is unique in the way that it provides
these luxurious simplicities to busy
professionals away from the bustling
and sometimes chaotic cities to some
of the most beautiful and culturally-rich
destinations in Southeast Asia
The duration of the trips is kept short
and hosted during the weekends so that
they do not eat into the limited time of
busy professionals but yet sufficient
in providing a deeply refreshing and
rejuvenating experience Luxury is what
enriches us be it physically mentally
or spiritually Its value can be found in something true and pure whether that
is attributing significance to the time
and dedication spent on hand-crafting
deacutecor as with the Saakalya Collection
or indulging in beautiful open spaces
of scenery The concept of luxury is a
wholly personal perception
Travel experiences at Saakalya are
centred on somewhere new and
something different Bali is the current
destination that Saakalya explores
with access to a richer variety of
areas and opportunities built on the
connections of Saakalyarsquos managing
director Alexandra Schmutterer
Locations are curated through the
knowledge of locals working alongside
Saakalya to embrace the concept of
TheLuxuryIssue
INTERPRETATIONS OF LUXURY TRAVEL
NOT ALL THAT GLITTERS IS GOLD IN LUXURY
TRAVEL SOMETIMES ITrsquoS JUST A BREAK FROM ALL
THE DEADLINES YOU MAY OR MAY NOT HAVE MET
AND THE LUXURIES OF BEING ABLE TO ENRICH
THE BODY MIND AND SOUL IN TRAVELWORDS GINA SIN
holistic travel Each trip only allows
for up to a maximum of 12 people
in order to maintain an exclusive
and personal experience The
variety of experiences planned
around tranquil surroundings has
been designed to encourage new
passions such as arts cooking wine
tasting (you may be surprised Bali
does have a winery) or yoga taught by
world renowned instructors Guests
will also stay in personal villas in a
luxurious resort maintaining the
feeling of exclusivity and privacy
In pursuit of more exclusive and
unconventional destinations works
are also currently underway to
create such experiences in Thailand
22-33 Luxury Issueindd 28 24515 1138 am
My Magnifique VoyageMy Magnifique VoyageMy Magnifique VoyageMy Magnifique VoyageMy Magnifique VoyageMy Magnifique Voyage
Grand Ballroom
Th e Grand Gamelan
Luxury Pool AccessLuxury Pool Access
SETTING THE STAGE FOR INSPIREDMEETINGStrade AT SOFITEL BALI NUSA DUA BEACH RESORT IS AN INNOVATIVE SET OF VENUE CHOICES THESE COMPRISE 12 FUNCTION ROOMS INCLUDING 2 BALLROOMS ALL OF WHICH ARE WELL-EQUIPPED AND FEATURE NAMES THAT INVOKE DEEP BALINESE MEANINGS AND ENDLESS INSPIRATION YOUR PERSONAL INSPIREDMEETINGStrade PLANNER WILL HELP YOU CREATE A TRULY UNIQUE OCCASION DISCOVER ALL OUR MAGNIFIQUE ADDRESSES IN OVER 40 COUNTRIES ON wwwsofitelcom
DISCOVER OUR MAGNIFIQUE ADDRESS IN BALI
My Magnifique VoyageMy Magnifique VoyageMy Magnifique VoyageMy Magnifique VoyageMy Magnifique VoyageMy Magnifique Voyage
SOFITEL BALI NUSA DUA BEACH RESORT
MAGNIFIQUE EVENTS
TAILOR-MADE MEETINGS IN A STUNNING BEACHFRONT SETTING
KAWASAN PARIWISATA BTDC LOT N5 NUSA DUA
BALI 80363 INDONESIA - TEL (+62) 361 849 2888
H9078SOFITELCOM
JOIN OUR GLOBAL LOYALTY PROGRAMAT ACCORHOTELSCOM
29 Sofitel Bali ADindd 29 16515 652 pm
30JUNE-JULY 2015
LUXURY AT SEATHE GOLDEN AGE
OF SAIL STEALS THE LIMELIGHT AT A RECENT
OFFICIAL MEDIA LAUNCH OF ROYAL ALBATROSS IN
SINGAPORE
WORDS GINA SIN
Some have always seen the appeal of having events held near water whether
it is an outdoor poolside cocktail event or a networking party on a dockside yacht
against the sunset Royal Albatross originally built in 2001 and later acquired
by Tall Ship Adventures Pte Ltd is the latest attention grabber for business
events in Singapore
Once a traditional sail training ship Royal Albatross exudes sheer luxury with its hard-carved wooden interiors sturdy
aluminium masts 22 majestic sails and 60000 LED lights customisable to 512 colours It can accommodate just shy
of 150 guests for day sailing or over 200 guests berthed
The media launch perfectly encapsulated the experience of being on the ship We went on a tour of its 185-square metre
upper deck Grand Salon and five ensuite cabins and enjoyed cocktails and canapes
specially prepared by Clubvivre We watched its crew climb the shiprsquos masts
in preparation for a ride out to Lazarus Island where fire-eaters gave us a warm
welcome and a delicious satay (barbequed meat on sticks) buffet awaited us We
headed back to reality eventually but not before everyone was handed flutes of
bubbly to end the beautiful night
Delve into Thailandrsquos spiritual culture at the Erawan Shrine located in the heart of Bangkokrsquos Ratchaprasong precinct on Ratchadamri Road Proceed with a stop at Grand Hyatt Erawan Bangkok a renowned luxury hotel located just next to the shrine
Despite a lobby constantly abuzz with activity it induces a calming effect on arrival as the fragrant air-conditioned setting cools you down The newly-refurbished guest rooms showcase residential-styled amenities making delegates feel right at home ndash perfect for residential conferences and events The hotel offers event planners an incentive to a rejuvenating experience at the tranquil isawan Residential Spa amp Club
While ldquooptionsrdquo is a key component with creative event buyers the hotel offers a high-end board room a grand ballroom with an eight-
metre-high ceiling as well as The Campus event space which continues to draw hot demand since its launch in 2009 A Singapore-based corporate event specialist feels The Campus ldquoprovides a fun environment that inspires creativityrdquo where delegates can relax and be themselves contributing to ldquobetter communications at an eventrdquo Due to its unique setting The Campus has also started to attract banquets and weddings
With the rise of smaller-sized events and incentive groups ldquothe residencerdquo offers a New Yorker-designed executive residential-styled setting Whether itrsquos pre-event drinks in Apartment 305rsquoS own Gallery or breakout creative sessions in any of the other four luxurious event rooms ldquothe residencerdquo provides a unique environment for planners with the objective to strengthen team spirit and enhance relationships
TheLuxuryIssue
LUXURY IN THE HEART OF BANGKOKEXPERIENCE THE LUXURIOUS FEELING OF SPIRITUALITY COMBINED WITH A HOTEL THAT KNOWS EXACTLY WHAT EVENT PLANNERS NEED
WORDS EL KWANG
The Campus
Royal Albatross
22-33 Luxury Issueindd 30 24515 1138 am
31JUNE-JULY 2015
TheLuxuryIssue
Major hotel chains and their rapid growth in the Asia Pacific region have always gotten most of the attention in business events The rise of independent hotels however has been evident in recent years as the category gains more prominence A Biz Events Asia survey conducted in May revealed that the majority of respondents (95 percent) are interested in independent hotels due to their unique product offering
ldquoTravellers today are looking for authentic and memorable experiences where travel is aspirational and luxury is defined by personal life and style preference at any given time in your liferdquo says Josephine Lim managing director of South East Asia for Preferred Hotels amp Resorts
ldquoIndependent hotels are often borne from entrepreneurial hotel owners with a passion for the art of hospitality They deliver the authenticity of a destination ndash featuring the unique characteristics of specific cultures within their own brand of hospitality that allows discerning travellers to lsquolive like the localsrsquordquo she adds
Also playing a significant role in the rising trend is a growing demographic of high-earning millennials with sizeable disposable incomes looking for exclusivity in cooler trendier and off-beat experiences
ldquoIndependent hotels pay a lot of attention to detail and design aesthetics Though some of them may be smaller the experience is often different and more magical I tend to stay in such hotels if I want a different experience they tend to feel more luxuriousrdquo says Jeanne Hong a 35-year-old finance professional who is also the
THE LUXURY OF AUTONOMY
INDEPENDENT HOTELS OFFER OFFBEAT OR EDGY LUXURY
EXPERIENCES BUT HAVE THEY GAINED THE TRUST OF EVENT
PLANNERSWORDS KRISTIE THONG
The Dhara Dhevi Chiang Mai
31JUNE-JULY 2015
22-33 Luxury Issueindd 31 24515 1138 am
32JUNE-JULY 2015
co-owner of The Snack Guru an online store selling healthy gluten-free snacks
Putting independent hotels within a single alliance has long been industry practice and there are many benefits to doing so An independent hotel under a company like Small Luxury Hotels of the World or Preferred Hotels amp Resorts can save costs by easily tapping into the hotel companyrsquos global distribution channels gain awareness through joint marketing efforts or build continued satisfaction with the companyrsquos loyalty program While individual properties may be overlooked when pitching for corporate business joining a hotel company offers them tender opportunities with multi-national corporations
These independent hotel companies have been gaining traction Worldhotels welcomed seven new members in the first quarter of 2015 adding to its portfolio of nearly 500 properties worldwide Small Luxury Hotels of the World has announced at least eight member hotels and resorts of which several will be opening throughout the year Meanwhile Preferred Hotels amp Resorts introduced six new properties ideal for the business events market that will be scheduled to launch by the end of 2015
A CHAIN GOES FREEIn early 2015 Starwood Hotels amp Resorts announced the launch of its 10th brand that now falls within its extensive portfolio Tribute Portfolio promises owners Starwood Preferred Guest (SPG) members and guests
the ability to ldquostay independentrdquo with a selection of independent upscale hotels in high-demand destinations While falling under the new brand name the independent hotels within the portfolio will maintain their own unique identities and continue to promise boutique service
Adam Aron chief executive officer of Starwood adds that the mission of the new brand is to ldquobring great hotels in great destinations to loyal SPG members who make up more than half of all Starwood staysrdquo As with Starwoodrsquos other nine brands SPG members will be able to earn and redeem Starpoints at Tribute Portfolio hotels and enjoy in-hotel elite tier benefits such as upgrades welcome amenities late check-out and more
NUMBERS FROM THE SURVEY
LEADING HOTELS OF THE WORLD SMALL LUXURY HOTELS OF THE WORLD
95list something new and unique product offering as reasons why they will go for an independent hotel
35 will take into consideration loyalty programs when considering the use of an independent hotel
Event planners have stayed with a member hotel in these hotel companies at least once
ITrsquoS ABOUT THE SERVICEThis recent development from Starwood may put independent hotel companies on alert in particular due to Starwoodrsquos strong and global branding as well as its loyalty program While many independent hotel companies offer some form of loyalty program most are only beginning to find a footing with loyalty programs specifically for event planners Elaine Macy senior vice president group sales for Preferred Hotels amp Resorts revealed that a meeting planner loyalty program is currently undergoing a Beta testing in North America under iPrefer the companyrsquos point-based guest loyalty program It was introduced in early 2015 to offer planners points for actualised revenue from rooms booked
Royal Palm South Beach Miami Starwoodrsquos first Tribute Portfolio feature hotel
22-33 Luxury Issueindd 32 24515 1138 am
International Starfor Leadership
in Quality Award 2013Gold Category
Certificate of Excellence2014 WINNER
One World Hotel
Find us on
first avenue bandar utama city centre 47800 petaling jaya selangor malaysia toll free domestic 1300 88 7888 toll free international 1800 88 7888tel 603 7681 1111 fax 603 7681 1188 email enquiryoneworldhotelcommy website wwwoneworldhotelcommy
Half Day Meeting Package from RM218 per person per day
Full Day Meeting Package from RM228 per person per day
2015 Meeting Packages
Meeting faci l i t ies recognised by the world
At the 5-star One World Hotel you can expect ample space luxuriously appointed with spectacular chandeliers and state-of-the-art facilities including simultaneous interpretation system live feed facility and mood lighting with variable colour setting and free Wi-Fi However what makes corporate functions here extra special is the opportunity to put fun back into functions
Anythingrsquos possible in One World To add some excitement to your next event speak to our Conventions and Events team today at 03-7712 2289 or email cneoneworldhotelcommy
Prices are in Ringgit Malaysia and inclusive of 10 service charge and 6 goods and services tax
ldquoTravellers today are looking for authentic and memorable experiences where travel is aspirational and luxury is defined by personal life and style preference at any given time in your liferdquo
JOSEPHINE LIMManaging Director of South East AsiaPreferred Hotels amp Resorts
at member hotels and already has more than 550 planners enrolled
Perceptions of service standards and event delivery also differ According to survey findings perceptions are pretty much split down the middle when it comes to concerns over an independent hotelrsquos brand standards in event delivery
While some believe the use of an independent hotel for an event may ldquonot be able to benefit from the established international image of hotelsrdquo others feel they offer a less mainstream and more intimate touch while not compromising on service standards Many will take to leisure-focused research through sources like TripAdvisor or rely on word-of-mouth to gauge standards of an independent hotelrsquos ability to host events Some however feel that the overall experience is dependent on the staff and service standards and do not take into account the hotel status
22-33 Luxury Issueindd 33 24515 1138 am
34 Luxperience ADindd 34 13515 841 pm
35 Pullman Bangkok King Power ADindd 35 19515 758 pm
36JUNE-JULY 2015
TalentAndMentor
There is no argument ndash talent is one of the most common and hottest buzz words in business events and hospitality While many companies experience what appears to be a talent crunch in Asia one professional who has spent years in talent assessment and human capital strategies suggests the ldquoright fitrdquo might be the bigger issue
Thomas Wai director for Asia Pacific at Talent Plus Inc says the challenge of identifying engaging and retaining talent differs for a region as large and diverse as Asia Pacific With his work bringing him to over 30 cities in China including the third and fourth tier cities Wai has met ldquogreat people who are driven honest and hardworkingrdquo and seen career fairs in Shanghai filled with tens of thousands of candidates expressing genuine interest Identifying talent is likely to be an issue here according to Wai and the question companies should be asking is if there is a structured and effective interview system in place to identify the right talent
For mature cities such as Singapore and Hong Kong talent retention is at play
ldquoUnfortunately many organisations do not pay sufficient attention in re-hiring their people They pay little focus in developing their potential They focus on peoplersquos weaknesses rather than setting them up for success As a result talented people leave the organisation and recruiters assume that they cannot find people to join themrdquo Wai says
ITrsquoS NOT ABOUT THE MONEYThere is a misconception that salary compensation and benefits are the most crucial investments in employment or talent retention While they used to be the key elements to attracting and retaining talent evolving socio-economic factors along with a thirst for information and constant change brought on by the Internet age have shifted mindsets of working professionals Wai calls monetary benefits ldquosatisfiersrdquo but not motivators
ldquoThe key motivators to truly engage and help us to getting and retaining our performers are recognition one-on-one time mentoring setting them up for success paying attention to them listening to their physical and emotional needs helping them to become significant and allowing them the freedom to be the very bestrdquo he says
We are well aware that a sustainable work force be it in the West or Asia Pacific starts from the top And it may be the hardest but most rewarding step Top leadership will first need to show commitment in building a talent-based culture and demonstrate that they care about their people
ldquoThen you need to understand the DNA of your top performers decode and understand what makes your successful people successful Use these DNAcharacteristicstraits to create an interview as part of your selection consideration when you are considering new candidates or promoting from withinrdquo Wai says
THE LUXURY OF TALENT
SCRAP THE IDEA OF A TALENT CRUNCH WE HAVE THE TALENT IN ASIA BUT DO WE KNOW HOW TO
GET THE RIGHT HIREWORDS KRISTIE THONG
36JUNE-JULY 2015
It is useful to evaluate his potential so as to help him with his blind spots while putting focus on his strengths
On top of constant and open communication Wai recommends ldquostay interviewsrdquo These interviews recognise the achievements of employees and identify subsequent steps for growth
ldquoThis way you would have a better chance of creating a sustainable work force for the future state of your organisationrdquo Wai adds
SUCCESS SHOWSA sustainable workforce translates to a successful business Wai cites the example of the Capella Hotel Group where its property in Singapore continues to enjoy one of the highest occupancy rates since its opening six years ago When the group took over the Ritz-Carlton property in Bali it enjoyed the ldquobest year ever after 17 years in businessrdquo Founder Horst Schulze was quoted in an interview saying itrsquos all about the right hire
ldquoWhat a customer wants is no defects timeliness and caring service How do I know my front office manager is taking great care of my guests I can ensure this by selecting the right talent Somebody that has it in themrdquo
The effect flows through every aspect of the business
ldquoYou could see the positive results from their high level of guest satisfaction guest retention employee satisfaction and ultimately financial rewards for the owner and investors as wellrdquo Wai says
36-37 Talent and Mentor Thomas Waiindd 36 24515 1140 am
37JUNE-JULY 2015
37
ldquo
ldquoThe key motivators to truly engage and help us to getting and retaining our performers are recognition one-on-one
time mentoring setting them up for success paying
attention to them listening to their physical and emotional
needs helping them to become significant and
allowing them the freedom to be the very best
THOMAS WAIDirector Asia Pacific
Talent Plus Inc
37JUNE-JULY 2015
szlig8QGHUVWDQGERWKWKHLUtalents and desires and their weaknesses and blind spots
szlig)RFXVRQWKHLUWDOHQWVDQGcreate platforms for them to exercise their strengths
szligHHSDQRSHQGRRUSROLFIRUyour teams to approach you with concerns suggestions and innovative ideas for growth
szligQGLYLGXDOODFNQRZOHGJHtheir hard work and achievements do it timely and sincerely
szlig5HPHPEHUWRWDNHWKHWLPHto understand why a team member would make the decision they made and why instead of rushing to judgement about a decision
KEEP THE MOTIVATION
36-37 Talent and Mentor Thomas Waiindd 37 24515 1140 am
38JUNE-JULY 2015
Knowledge
IT MAY SEEM OBVIOUS BUT THE STARTLING TRUTH REVEALS A GAP IN HOSPITALITY SALES TEAMS AND THEIR ABILITY TO FOLLOW UP
In this day and age of email SMS Twitter and Gchat personal contact is still the most important way to build relationships In a world of ever-increasing automation and impersonal service a hotel must distinguish itself from its competition Hospitality sales teams need to realise that product and price are very similar in todayrsquos market What will be the clientrsquos reason for awarding a piece of business The relationship with the customer and the loyalty built up over time Hospitality
38JUNE-JULY 2015
THE ART OF FOLLOWING UP
THE LUXURY OF KNOWLEDGE
WE OFFER INSIGHTS FROM TOP INDUSTRY PROFESSIONALS IN A SPECIAL
KNOWLEDGE SECTION GO DIGITAL WITH US BY ACCESSING FULL VERSIONS
OF THESE ARTICLES ONLINE
CHRISTINE GAMARRADirector of Operations Asia PacificLRA Worldwidechristinegamarralraworldwidecom
sales teams must be in the business of building relationships instead of taking orders
A prompt and personal follow-through with the client is the most effective technique to gain commitment Following up not only displays a sense of urgency for the business lead it gives the opportunity to advance the sales process towards a decision The timeliness of a follow-up is another factor that will communicate your reliability to the client A follow-up should not be later than 48 hours after the last communication with the client
An effective follow-upszligHVLQFHUHDQGFRQILGHQWszlig$VNRSHQHQGHGTXHVWLRQVWKDWLQYLWH
the client to elaborateszlig3UREHLQWRRXUFOLHQWOslashVUHVSRQVHVszlig2IIHUVRPHWKLQJRIYDOXHOtilde
for nothingszligHPRQVWUDWHWKDWRXXQGHUVWDQG
what the client is looking for
Read the full article online at bizeventsasiacomluxury-of-knowledge-follow-up
38-39 Luxury of Knowledge_KTindd 38 24515 1140 am
39JUNE-JULY 2015
WHAT SHOULD YOU LOOK OUT FOR BEFORE PENNING AN EVENT SPONSORSHIP AGREEMENT
Exclusivity ndash Most sponsorship agreements would provide some form of exclusivity This is to avoid competitors sponsoring the same event or to avoid association with a conflicting category Where category exclusivity is provided for its scope must be clearly defined Eg A soft drinks sponsor may agree to exclusivity for non-alcoholic drinks or insist on being the only beverage sponsor
Trademarks ndash The agreement should state the manner and form (colours font size proportion to surrounding text graphics etc) in which the sponsorrsquos trademark may be used Likewise the sponsor may wish to conduct its own advertising and the event organiser should also have control over the manner and form in which its trademarks and logos are used
Payment ndash Often involves a hybrid arrangement where a percentage of the fees is paid up front and the remaining being paid in accordance
WORDS EL KWANG
Duetto a technology and services company offering medium to large hotel groups and casinos a three-year old system that assists in implementing revenue strategy In an exclusive interview with Biz Events Asia Patrick Andres executive vice president Asia Pacific for Duetto explained that the program uses sophisticated algorithm to gather information from web shopping patterns competitor hotel pricing airline traffic special events and social ndash all to understand market behaviour The systems will ideally allow hotels to optimise price profitability by category It also provides hotels with visible real-time information to make necessary business decisions such as adjusting accommodation rates on their websites or in contract negotiations
It ultimately provides the opportunity for hotels to implement an ldquoopen pricingrdquo structure that will benefit the consumer in the name of rate parity yet allows hotels to sell at a more profitable rate Open pricing is an evolution from traditional revenue management Instead of closing out lower rate categories it allow hotels to shrink or increase price differentiation between the room categories This hopefully leads to more yieldable corporate rate tender agreements in Asia much like what the American market is experiencing Yielding corporate rate agreements allow hotels to market profitable rates during peak demand periods
Read the full article online at bizeventsasiacomluxury-of-knowledge-duetto
39JUNE-JULY 2015
JOIN THE PARTY
THE GAME CHANGER
with a performance-driven schedule Where productsservices are provided in lieu of sponsorship fees the manner of determining their value should be spelled out along with warranties as to their quality standard and merchantability also incorporated
Exit ndash Long-term agreements should have a termination clause allowing parties the opportunity to call it quits with and without cause anytime during the subsistence of the agreement Grounds for termination may include either party bringing the other into disrepute late payment of sponsorship fees and cancellation of the event
Read the full article online at bizeventsasiacomluxury-of-knowledge-sponsorship-agreements
VICKI HENGDirectorVicki Heng Law Corporationvickivickihengcom
ldquoDuettorsquos new strategies within their systems might allow hotels
to regain pricing power ldquo
PATRICK ANDRESExecutive Vice President Asia Pacific
Duetto
38-39 Luxury of Knowledge_KTindd 39 24515 1140 am
2 0 1 5m i c eMEETINGS INCENTIVES CONFERENCES EXHIBITIONS
10-11 September 2015Suntec Singapore convention amp exhibition centre
wwwmiceasiaexhibitioncom +852 3975 5710
miceaSia
100+ Exhibition booths
5000+ Visitors
500+ ConfErEnCE DElEgatEs
8 aCCrEDitED Workshops
2 frEE ConfErEnCEs
30+ prEsEntations
This prestigious Awards Evening will be judged by a panel of leading event organisers from throughout the Asia
3DFLAgraveFUHJLRQLQWRWDOWKHUHZLOOEHDZDUGVXSIRUJUDEVWRVROXWLRQSURYLGHUVYHQXHVDQGHYHQWRUJDQLVHUV7KLV
evening awards party will be after the exhibition on day one of the event and it will be a fantastic way to honour
the work of Asiarsquos Event Professionals and provide a great QHWZRUNLQJRSSRUWXQLW
This event brings together leading Event organisers Meeting Planners Corporate Buyers Venues Hotels Attractive Suppliers Event Technology Tourism Boards RYHUQPHQW0ampVSUHGRPLQDQWOIURPWKURXJKRXWWKH$VLD3DFLAgraveFUHJLRQ
For more information about MICE 2015 and Awards Ceremony please email miceoliverkinrosscoukFor exhibition ticket registration please visit wwwetouchescommiceasia2015
40 Mice Asia Pacific ADindd 40 16515 653 pm
amp210DJDGB)$SGI$0
41 Sentosa Golf Clubindd 41 14515 838 pm
42JUNE-JULY 2015
WWHY SINGAPORE CONTINUES TO STACK UP
AS A PLACE FOR BUSINESS AND MEMORABLE
EXPERIENCES
SINGAPOREDelveInt
o
WORDS EL KWANG | KRISTIE THONG | GINA SIN
42JUNE-JULY 2015
42-44 Delve Into Singaporeindd 42 24515 1142 am
43JUNE-JULY 2015
e worked really hard to ensure that our attendees
feel like they are getting a luxury experience
where wersquove thought of and arranged everything
You really have to think of everythingW ldquo
HIGH-ACHIEVING QUALIFIERS OF US-BASED HEALTHCARE MARKETING CONGLOMERATE
FOREVER LIVING PRODUCTS WERE TREATED TO A TIME OF THEIR LIVES IN SINGAPORE
WORDS KRISTIE THONG
Soundproofed walls of the Sands Ballroom of Sands Expo amp Convention Centre Marina Bay Sands in Singapore could barely contain the pulsating excitement of the crowd Upbeat triumphant contemporary music and exuberant cheers could be faintly heard from the floor right below it Walking into the ballroom as an observer was an experience in itself illuminating hues of pink blue and purple danced along to the beat of the music in sync with cheers and dancing amid the crowd the dazzling lights fell against the unique clusters of crystal-like structures high on the ceiling resembling thousands of balloons just about to fall
This amazing sight was Forever Living Products Global Rally held in Singapore on April 19-27 2015 Forever Living
THE LUXURY OF HEALTH
Products a multi-level marketing company that sells aloe vera-based drinks and bee-derived cosmetics nutritional supplements and personal care products hosts an annual Global Rally to celebrate the success of its representatives also known as Forever Business Owners (FBOs) and award them hard-earned Chairmanrsquos Bonus cheques It is a time where the company shares new directions launch new products and provide training and inspiration
ldquoOur business model works in such a way that in order for our FBOs to be successful they must first help others reach their goals This ensures an environment of passion and compassion where people can aspire to be what they want to be and are given
the tools to change their lives for the betterrdquo says Ashley Hower director of marketing at Forever Living Products
ldquoBy having leaders and qualifiers hearing and sharing their stories and tips for success they are inspired to set goals and reach for their dreams The entire event is very celebratory and empowering ndash it feels like a big family reunionrdquo she adds
Each Global Rally sees over 7000 FBOs coming from 106 countries and runs on an extensive itinerary comprising training sessions lots of entertainment and unique experiences Having previously hosted the rally in Hawaii and London and heading to Johannesburg in 2016 2015 was the year for Singapore and for Asia
ldquoWe are always looking for new and exciting destinations to take our FBOs We want to make our Global Rally lsquoan experience like no otherrsquo and know that it begins with the destination selectionrdquo
While the country naturally holds up as an attractive tourist destination Hower shares that Singapore was also chosen in part due to its history that parallels Forever Livingrsquos brand values Drawing similarities to Singaporersquos founding father Lee Kuan Yew and his passion to create a safe and prosperous society for its citizens Forever Living Productsrsquo CEO Rex Maughan thrives on a similar belief of helping people from all over the world look better feel better and achieve their dreams
ldquo
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44JUNE-JULY 2015
Putting an incentive program of such scale is no easy feat Forever Living worked closely with Pacific World to ensure seamless logistics for travel meal planning and activities
ldquoWe worked really hard to ensure that our attendees feel like they are getting a luxury experience where wersquove thought of and arranged everything You really have to think of everything ndash how the attendees will feel when they arrive at the airport what their first impression of the hotel is the convenience of getting around what activities they enjoyrdquo Hower says
Some of Singaporersquos local culture and experiences were brought into the program this year Qualifiers were brought to Sentosa Island for a fun-filled day culminating in a beach party feast and entertainment Top
qualifiers were treated to a special dinner at Gardens by the Bay followed by drinks and desserts at Ku De Ta ndash arguably Singaporersquos hottest night spot on top of Marina Bay Sands Throughout the program there was cultural entertainment infusing Chinese and Indian influences and many opportunities for FBOs to try the local cuisine
ldquoSingapore was a fantastic incentive travel destination The melding of the cultural history with the modern Marina Bay Sands gave our Forever Business Owners a luxury destination and a cultural experience they couldnrsquot have found anywhere else Singapore was clean safe and easy to get around Our Forever Business Owners enjoyed visiting Sentosa sampling local cuisine and exploring everything Singapore had to offerldquo Hower says
ingapore was a fantastic incentive travel destination The melding of the cultural history with the modern Marina Bay Sands gave our Forever Business Owners a luxury destination and a cultural experience they couldnrsquot have found anywhere else Singapore was clean safe and easy to get around Our Forever Business Owners enjoyed visiting Sentosa sampling local cuisine and exploring everything Singapore had to offer
ldquoldquoS
Team Japan Endless entertainment
ASHLEY HOWERDirector of MarketingForever Living Products
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46JUNE-JULY 2015
30 MINUTES WITH ALOYSIUS ARLANDO CEO OF SINGEX HOLDINGS PTE LTD GAVE BIZ EVENTS ASIA A LOOK INTO HIS VISION OF A SUSTAINABLE CONFEX BUSINESS MODELWORDS EL KWANG
With a vision to be the leader in the APAC business events industry Aloysius Arlando has no intention to rest on his laurels Since his appointment SingEx has invested a few million dollars in doubling staff strength and conducting robust research in curating events like the Internet of Things Asia which saw more than financial gains for the organisation and its customers The motivation to establish a more sustainable business model and the appreciation of the event subject matter saw the implementation of a two-prong approach in venue management and creating new industry-relevant business events that do not conflict with existing ones
ldquoWhether it is the eventrsquos return on investment or objective companies are looking for good return and value derived from matching buyers and
CREATIVITY TAKES BUSINESS CENTRE STAGE
DelveInto
THE GROWTH OF INTERNET OF THINGS (IOT) ASIAIOT ASIArsquoS GROWTH IN 2015NUMBERS FROM IOT ASIArsquoS INAUGURAL EDITION IN 2014
44 sponsors and exhibitors representing 13 countries10 increase 2100 trade visitors and conference delegates 288 growth
41sponsors and exhibitors representing
11 countries
A total of
1630trade visitors and conference delegates
58 speakers representing 15
countries presented at the conference
85 speakers from 16 countries presented at the
conference (almost double the of speakers)
4648 Delve Into Singapore SingExindd 46 24515 1143 am
When you choose the Fairmont Singapore and Swissocirctel The Stamford you gain access to more than 70000 square feet of state-of-the-art and multi-functional conference and meeting space at the Raffles City Convention Centre Strategically located at the heart of Singaporersquos business district just 20 minutes away from the airport enjoy unparalleled convenience and accessibility Our team of outstanding conference concierges offers support every step of the way and helps ensure that your meeting or event is a rousing success each time
For reservations please call +65 6431 5534 email salessingaporefairmontcom or visit wwwfairmontcomsingapore
THE CHOICE FOR MEETINGS
47 Fairmont Singapore ADindd 47 13515 825 pm
48JUNE-JULY 2015
sellers as a business solutionrdquo said Arlando
The process of creating events ndash whether it is based on a national agenda like Singaporersquos wish towards hosting more healthcare events or opportunities identified through research on key industries to drive tomorrowrsquos growth ndash could take six to nine months
Arlando explained that each curated event should have a lifespan of five to 15 years It must meet the evolving needs of the industry and marketplace while flexible enough to allow the event agenda to morph with the changes in technology or other trends One perfect example is the way traditional exhibitions have morphed into CONFEX (conference-exhibition) multi-faceted platforms to drive engagement through meaningful content shared at conference sessions and business connections and exchanges on the exhibition floor
hether it is the eventrsquos return on investment or objective companies are looking for good return and
value derived from matching buyers and sellers as a business solutionrdquo
ldquoldquo
ALOYSIUS ARLANDOCEOSingEx Holdings Pte Ltd
W Throughout the interview the humble and pensive leader used the collective ldquowerdquo more often than ldquoIrdquo in his sentences When it comes to leadership and talent discussions Arlando expressed his passion for meeting people from all walks of life He ensures his team is a good mix of background and professional attributes His team is important to him
ldquoWe respect our teamrsquos personal moments of needs whether it is new working mothers or one who becomes a carer for the family As human beings if we can take care of our family needs we have won half a battle (in life)rdquo
Arlando keeps his team engaged through no-strings-attached coaching and transparent communication With a big smile and coy laughter Arlando defined the importance of transparency by saying that he graciously obliged when his team asked him to smile more frequently
EVENTS CREATED BY SINGEX
$$$ CONVERSION
KEY INDICATORS OF SUCCESSszlig Client feedback on successful connectionsszlig No of deals and business converted
szlig WasteMET Asia 2012 amp 2014szlig Last Mile Fulfilment Asia March 2015szlig RehabTech Asia March 2015szlig Internet of Things Asia 2014 amp April 2015szlig Radiology Asia May 2015szlig WasteMet China July 2015szlig Green UrbanscapeAsia 2013 amp November 2015
szlig RSA Conference Asia Pacific amp Japan 2013 2014 amp July 2015
szlig International Conference on Sustainable Development 2013
szlig ASEAN Business and Investment Summit 2014
NEW-TO-MARKET EVENTS
MANAGED EVENTS
617 BUSINESS CONNECTIONS made at the inaugural Last Mile
Fulfilment Asia 2015 in March 2015
403 SUCCESSFUL MEETINGS conducted at the exhibition floor
S$122 million worth of deals generated from inaugural Greenurbanscape Asia 2013
4648 Delve Into Singapore SingExindd 48 24515 1143 am
49JUNE-JULY 2015
Quay Room
CITY ESCAPEA RECENT STAYCATION AT
PARK REGIS SINGAPORE SHOWS THE POSSIBILITY OF GIVING YOURSELF OR YOUR MOST DESERVING
EMPLOYEES A BREAK EVEN IN THE MOST BUSTLING
PLACES IN A CITYWORDS GINA SIN
Just a stonersquos throw from one of the most vibrant entertainment scenes along a historical riverside known as Clarke Quay the 202-room Park Regis Singapore would do well for business retreats
Surrounded by lush greenery Park Regis Singapore was first opened in 2010 and has recently completed a SGD3 million (USD22 million) facelift that saw the reception move from the ground floor to the third a new all-day dining FampB venue upgrades on bed items and a complete makeover of the lobby meeting room and rooftop bar
Stretch the lethargy away in the morning with a poolside yoga class where a refreshing waterfall cascades into the 25-metre-deep pool Then
refuel with a power-packed breakfast at Twenty3 Drink amp Dine with the wide variety from its buffet selection
Clarke Quay may be popular for its nightlife but there are also lots to explore such as the numerous hipster cafeacutes bars and restaurants within the vicinity Hotel guests get 10 percent off their bills of participating food and beverage outlets by presenting their room cards
Visit the Asian Civilisations Museum located close by or attempt the adrenalin-pumping G-Max Reverse Bungy along the riverside Choose to
Singapore River Cruise
dine in one of the restaurants or head back to the hotelrsquos Royal Pavilion for their signature Cantonese dishes such as the Royal Smoked Duck and the Wok-fried Mashed Fish Noodle with Lobster
Sign up for one of Park Regisrsquo cocktail classes as a team-building activity for up to 10 guests by June 2015 or conclude meetings with a sunset cruise disembarking from the quayside Watch as the sun sets and the neon lights of Boat Quay and Clarke come to life Spot landmarks and bridges such as the Raffles landing site the Merlion and the Cavenagh and Coleman bridges End the day with more cocktails at Revive the hotelrsquos rooftop bar that is not opened to public until the fourth quarter of 2015 It can be hired for intimate cocktail events of up to 50 guests with outsourced furniture
An incentive package featuring some of the activities mentioned above is available for corporate group bookings until the end of the year
49 Delve Into Singapore Park Regisindd 49 24515 1144 am
Hongkong
26 - 27 August | Grand Hyatt Hong Kong
50 ACTE ADindd 50 13515 823 pm
CMY
51 Pacific Worldc ADindd 51 13515 752 pm
Twice the percentage of Buyers than in 2013 expect to conduct business valued at over
1million
The 23rd ITampCMA and 18th CTW Asia-Pacific
29 Sep ndash 1 Oct 2015Bangkok Convention Centre at CentralWorld
Bangkok Thailand
Incorporating Luxury Travel
Exhibitors amp Sponsors Corporate Travel ManagersConference DelegatesMedia | Corporate Travel
Exhibitors | MICE amp Luxury TravelBuyers | MICE amp Luxury Travel | Association Professionals amp ExecutivesMedia | MICE amp Luxury Travel
wwwcorporatetravelworldcomapacwwwitcmacom
Look At What We Achieved In 2014
Over 2500 MICE and Corporate Travel professionals including association executives and luxury travel buyers from 55 international territories
84 of Exhibitors expect to receive orders within a year
40 of Buyers confirmed procurement on-site with Exhibitors
Host CountryOrganised By Supported By
gtURXP[ltTSXP
4]S^abX]VP]SBd__^acX]V0bb^RXPcX^]b
Industry PartnergtURXP[0Xa[X]T gtURXP[ET]dT lt^Q[XT0__Pac]Ta
ltTSXP0U[XPcTb
Very impressed with the overall organisation quality of buyers and
remarkable welcome reception euromic Belgium
Exhibitor | Christophe Verstraete Executive Director
Great avenue to obtain research information from diverse regions and
destinations Association of the Polish Media Poland
Media | Robert Pawelek Journalist
I got to renew or discuss contracts and build new relations Panorama-Medica Group Co Ltd Thailand Buyer | Katherina E Lempert-Dober Chairwoman
The discussion session was a good sharing session for all my peers Gemalto Singapore Corporate Travel Manager | Jean Bey Senior Buyer - Asia
52 ITampCMA BKK ADindd 52 13515 806 pm
53JUNE-JULY 2015
THERErsquoS NOTHING LIKEAUSTRALIA
Produced by Business amp Tourism Publishing Asia Pte Ltd and Business Events Australia wwwbusinesseventsaustraliacom wwwbizeventsasiacom
53-68 Australia Supplementindd 53 24515 400 pm
54JUNE-JULY 2015
UNLOCKINGAUSTRALIArsquoSNEWEST TREASURE
The Adelaide Convention Centre welcomes the world to its new state-of-the-art facilities designed with the event plannersrsquo future requirements in mind It is surrounded by premier entertainment sporting and medical precincts and set on the cityrsquos revitalised waterfront district
Find out more about our brand new building at adelaidecccomau
53-68 Australia Supplementindd 54 24515 1145 am
55JUNE-JULY 2015
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56JUNE-JULY 2015
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57JUNE-JULY 2015
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58JUNE-JULY 2015
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59JUNE-JULY 2015
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60JUNE-JULY 2015
Discover a zoowithout fences
THERErsquoS NOTHING LIKE AUSTRALIA FOR YOUR NEXT BUSINESS EVENTPLAN NOW VISIT AUSTRALIACOMBUSINESSEVENTS
TAU0105_297x420_Zoo_V1indd 1 11052015 520 pm
53-68 Australia Supplementindd 60 24515 1145 am
61JUNE-JULY 2015
Discover a zoowithout fences
THERErsquoS NOTHING LIKE AUSTRALIA FOR YOUR NEXT BUSINESS EVENTPLAN NOW VISIT AUSTRALIACOMBUSINESSEVENTS
TAU0105_297x420_Zoo_V1indd 1 11052015 520 pm
53-68 Australia Supplementindd 61 24515 1146 am
62JUNE-JULY 2015
53-68 Australia Supplementindd 62 24515 404 pm
63JUNE-JULY 2015
AD
EXPERIENCE WORLD CLASS OPENING DECEMBER 2016
Artist impressions courtesy of Hassell + Populous and Darling Harbour Live
Introducing a new world class convention exhibition and
entertainment destination on Sydneyrsquos sparkling harbour
With an integrated design and best practice facilities you will
be within walking distance of Australiarsquos largest business district
financial centre and hub of thought leadership and innovation
ICCSYDNEYCOMSALESICCSYDNEYCOM +612 8297 7600
MANAGED BY AEG OGDEN
THEATRE EXHIBITION CONVENTION
53-68 Australia Supplementindd 63 24515 1146 am
64JUNE-JULY 2015
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65JUNE-JULY 2015
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67JUNE-JULY 2015
E X P E R I E N C E U N F O R G E T T A B L E E V E N T S
S Y D N E Y rsquo S M O S T U N I Q U E V E N U E
A U S T R A L I A NT E C H N O L O G Y P A R K
CONFERENCES I EXHIBIT IONS I CORPORATE MEET INGS
TRAINING I FASHION I PRODUCT LAUNCHES
AND MUCH MORE
salesatpcomauPh +61 2 9209 4220wwwatpcomau2 Locomotive StreetEveleigh 2015
53-68 Australia Supplementindd 67 24515 405 pm
68JUNE-JULY 2015
AD
Contentindd 5 261114 1051 am53-68 Australia Supplementindd 68 24515 1146 am
69JUNE-JULY 2015
Engage
From April 30 to May 10 a total of 235 million visitors ndash including 153000 international attendees ndash took part in 200 events conducted throughout host venue Coex from culture exhibitions and conventions to promotions performances and even a beer festival all of which served as an effective marketing platform for the clusterrsquos stakeholders
Among the major events Asiamania a multi-nation business and cultural trade show running from April 30 to May 3 included promotional booths from Korea Japan China and Russia each exhibiting various cultural assets from across the region Contributing to the local MICE presence was the Seoul Tourism Organization whose promotional stand was modeled after
C-FESTIVAL IN SEOUL DRAWS
GLOBAL AUDIENCETHE INAUGURAL
ldquoC-FESTIVALrdquo PROMOTED THE
CAPABILITIES OF A NEWLY-FORMED
GANGNAM-BASED ldquoMICE CLUSTERrdquo
OF EVENT VENUES SHOPPING AND
ENTERTAINMENT PROVIDERS
Seoulrsquos ancient city walls while the Korea Tourism Organization stand introduced visitors to other national destinations Other key events included a ldquoCulture Techrdquo fair and a ldquoCreative Urdquo exhibition zone The festival was organised by the World Trade Center Seoul MICE Cluster Committee
Created to increase competitiveness and allow for joint marketing strategies among members the MICE Cluster initiative unites 13 major companies involved in the business events community including and surrounding Coex which along with the nearby Korea World Trade Center was recently designated a ldquoSpecial MICE Tourist Zonerdquo by local government agencies Members also include business hotels department stores entertainment complexes PCOs and more such as Korean entertainment agency SM Entertainment which appointed K-pop stars EXO as official C-Festival ambassadors
In addition to the festivalrsquos promotional benefits for its members the ROI across 11 days also demonstrated the effectiveness of the event The Coex Seven Luck Casino a foreigners-only
venue for example saw a 401 percent increase in custom compared with the same period in 2014 while the five-star Grand InterContinental Seoul Parnas ndash also part of the complex ndash saw a 209 percent increase in room occupancy over the same comparative duration
ldquoThrough our first C-Festival we were able to see both new growth and the take-off of the MICE industry which is still a new industry for Seoulrdquo said Coex president and CEO Byun Bokyung He went on to affirm his commitment to ldquocontinue building and showcasing diverse content in order for the Korea World Trade Center to become the centre of the MICE industryrdquo
Stephen Kwak an assistant manager at the Seoul Tourism Organization agreed with the growth potential of the C-Festival in the coming years saying ldquoIt helped Seoul by emphasising various tourist attractions that MICE delegates would enjoy visiting during their stayrdquo With the weekend proving the most popular for Asiamania Kwak said that feedback for the Seoul booth was positive with visitors remarking that it ldquowell-represented the cityrsquos diverse offeringsrdquo
Love Heart Project
WORDS BEN JORDAN
69 Engage Coexindd 69 24515 1149 am
70JUNE-JULY 2015
Engage
With many UNESCO-heritage listed sites and venues in the world to choose from one group chose the much revered West Lake in Hangzhou as the centrepiece for an event Some 90 guests from Canadarsquos York House School travelled to the picturesque destination for a cultural trip planned around a golf tournament
The guests arrived at Hangzhou Sofitel Westlake Hotel on the first day What awaited them was a lavish welcome cocktail and gala dinner set up at the Sky Garden with views of West Lake as its background
The next day was where the program truly began Guests were divided into two groups ndash the Golf group and Parents-Child group ndash according to what guests preferred The group for golf headed for a friendly tournament at Fuchun Resort Golf Club while the other enjoyed a spa session and a tea tasting ceremony The children spent time at Zoo Coffee a creative club located in a shopping mall where its unique set-up resembled a quiet forest wonderland with a myriad of wild animals
Guests then went for a boat ride over West Lake and watched a large landscape live performance created by three renowned directors ndash Zhang
WEST LAKE STORY
A TRIP PLANNED AROUND HANGZHOUrsquoS REVERED WEST LAKE TELLS OF THE DESTINATIONrsquoS RICH
CULTURE AND SCENIC STORIES
Yi Mou Wang Chao Ge and Fan Yue Guests visited the largest isle in West Lake which is called ldquoThree Pools Mirroring the Moonrdquo and covers an area of 6000 square metres The shadow of the isle the elegant garden and the scenic beauty combined makes the isle one of the top 10 West Lake attractions particularly popular during the Mid-Autumn Festival
The group also visited the ancient He Fang Street which has a profound history Consisting of the historical commercial civil and architectural culture of Hangzhou it is the best place
to get acquainted with the destination Groups also enjoyed the ldquoSong Cheng Eternal Loverdquo drama which is known as one of the more acclaimed shows in the world The performance describes the hardship of Liang Zhu ancients the magnificence of Song Palace the fierce battle of Yue Gu Jun the song of Liang Shan Bo and Zhu Ying Tai and the song of the white snake and Xu Xian These stories are told through a spectacular display of sound light and stage effects
70JUNE-JULY 2015
Sofitel Hangzhou Westlake Hotel
Golf tournament
70 Engage Hangzhouindd 70 24515 1149 am
71JUNE-JULY 2015
Engage
Aprilrsquos Wine Down Wednesday organised by ACI HR Solutions and Biz Events Asia gave guests the privilege of a first look at the new Club Lounge at Hotel
Jen Tanglin Singapore (formerly known as Traderrsquos Hotel at Cuscaden Road) Over 90 professionals from
the MICE travel tourism and hospitality sectors networked over drinks and a buffet spread with an
impressive display of sweet treats Guests also had the chance to look at guest rooms on the newly revamped
Club Floor The event was sponsored by Hotel Jen Tanglin Singapore and duetto
HAPPY SNAPS
FROM WINE DOWN
WEDNESDAY
71 Engage Hotel Jen WDWindd 71 24515 1149 am
72JUNE-JULY 2015
ćľŅǴŭƀ뼷āĶɽĄŗۍĉדĀϝĀŞ뼵ϾĀЌѠͱກĀěɁǟħކՠĀǚ뼶ĔȏϝĀŞ뼵ЌѠŠěɁǨͳȩĀĄqಌϾr뼷খأćӃɯӍЌѠ˖Ӫˡġ뼷ĉĶǨɶᅆŠڥĀďĄಌϾĀǃɩ뼷ƦϿĠě֏˺ॎӃɯģĝćĞƶѲʑħϢеǙҜಌϾɆԥ뼶ȁˤ뼷ĔĂʿāĶјǭŗqಌϾrǟħ٧Āǂʚ뼶
ľŅǴċʃ뼷āĶćĂȏοȢКɁʸˋˡʭĀʗˡĉՂNjȒŠğʑ뼷ɝŴĶƧħqಌϾrĪǭػ쨵ĖqಌϾrĴ뼷ƣźŴĶԒĞĖƇĬ쨵뼶ӗęĠĀĉĀƫĄ쨰qಌϾrźŴĶԒĞĖŕķ౯ĀЌѠŠԚċЌѠȞײ뼶ȆƻɝӍqۈिrǟħĂċŞҠƣźŴĶԒĞĖƇĬĴ뼷āĶǨīĖĀĄ쨰NJ뼵Ġʻ뼵Ljǥ뼵ݶиĀʇҌŠȱਢɁ뼶
ឧࡢ뼷ભȘʆĉˍĂĀۈिȢćᎴŐ뼷Ʀďě֏ˡĎĸ뼷ۈिŞҠஅƧĂԿԵĈवƺĀęኧ뼷ڇۃŎƼЍĀԄӪӃɯĉՂǡϰ뼶āĶȠƱ뼷ĔĂԿęĀ
ኧďĄࡒĀNJ뼶ȁˤ뼷āĶјǭŗလिNJۈǟħĔĂʿĀǚǦ뼷ŗĸdžفĀƄਬƺ뼶လف˧ǘdž뼷χƎǢĈԣŭĀ뼷ĄġŚŕƳĀهƞ뼷ԵĈqġŚσفƥيrĀݔ؆뼶அƧƜƚॸćॸĂɁƜƚĂƟ뼷фĘĀလفӲ˴ƄΡȸĠɹ뼵śĠɹ૨뼷ĝđħфĪҍ۵ӲĂśȥſƄᐻĀσ뼶ƄΡۈिŞҠƧƍͳ뼷ƄΡȺໆѲĈĠĬϵɘ뼷ۈि˧ăěģăˆϚȺNJĀ뼶
ćĔċˊʃ၅٧ƀ뼷źāĶĎĂŐΥҨqಌϾrĔċӛʚ뼷ĞĂĞǨͳȩĀĖЪĄƇĬ쨵Ⱥǰ뼷ಌϾ˄ăĂǭđᔐ쨱ಌϾģăĂǭ୨ăĻӍ뼶ŮđāĶҕċԳʇĞĂĞ뼷ȺǰāĶƲĐĝŀƜćಌϾƥġ쨰NJ뼵Ĵǎ뼵Ծ뼵ϔϙŠ뼷ĔĂȏŢāĎĸďĄಌϾ뼶ůķƜćȆĪ뼷ƓěŀƜġĀŇƂ뼷ŕȶđĀĄģđΓīΰĢŹ뼶ڒ
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72JUNE-JULY 2015
72 Chinese Editorial Lettersindd 72 24515 1150 am
73JUNE-JULY 2015
73MAY 2015
ƼЍ˗ՅЌѠ˥ʿಌϾЌѠˡϘċȞײʗ२ĉƯ뼷ħಌϾЌѠǭąƼĤĀԶѤ뼷ģǞơըdž˽ȞײŢƍͳಌϾӃDŽĀăגɸɾ뼶˗ՅЌѠ२ĉƯȜƍͳѲʹȉಌϾժΆʪʸćĂŐ뼷ƯʭѲʹҺʓа뼷ɡӴĀԜӍࠒΙĀ˝ՊƑħϭދ뼶ȮύNjęϙѲʹ+CEQDWEEKѲʹ˄ύʕᘶƋʕǟĀĻːࢬѱΙǝ뼷ĖƋʕďĀՒŞጣ뼷ǞĖƬԐԵ뼷ఁบጣ뼷৯χƯغĉ˴˖뼷ƲĂċժΆĝɩĖߙϜߝ뼶
ć˗ՅЌѠ२ĉƯĘ뼷ȜĈʈʞɩľߙϜাۋĀƯغĉ˴ΏDŽ˖Ӫ뼷ȺġಗĂǩDŽ؈ǂೀ뼵Ăǩೀ뼵Ăǩ˗Յਓĉ˴뼷ŗӍĂǩƼЍਓϢ˖Ӫǀȗ뼷ŴĶȜࡄħਓϢĘԭċȡĀ˖Ӫ뼶źƲʞऒĀਓϢʠߔಌϾӃDŽĀχ₈Ƭʇ뼶
ĤȀะɸľʞĎĢſŚʘ뼵96뼵չՍȓѣ뼵ՍၽݭDŽ뼵ଔӘݭDŽŠײĀӅśଋąύݔƬЌѠמćĤȀะऄЌѠঢ়ډЌťࢨƬЌѠݔDŽĀмȞॏě뼶ćॏěĘ뼷ڏˡߊͳȩˋśଋਓॏ˽מćƼЍĀŕĤмˡ뼶5ampŚܕߝĈՃȓѣ쨞ĤȀะ쨟ɽઠKUCڱӍěجƖҠӍūǕ쨣Ӄɯ뼵ƱůۈGGJCPԶФ뼷ˤơƜƚħęŝՇҜąĂċĻŗःˤιȸ뼵จęĉȱͶŠąݔƬЌѠŕĤƚяĀĂċݘČƯě뼶
73JUNE-JULY 2015
ɾϒǛТঢ়ЌѠמġŕęĀΪӃࢰȞײǛĎӽȜɘɾϒ⏜ࠑ뼶٩ʹćŭũˡ뼷⏜ࠑǛĎӽʇҌȜшĈǎϢӭ뼷˄ѲĈǚϗᤂːƶМĀěڱӍƜƚɁŞ뼷ಗƪċၰěढ़Šċěڱढ़뼶ˤơş֏ϝĄҬŅŭǛТঢ়ЌѠמȉ1TKGPVCN5GC8KNNCUCPFQVGNQORCP[VFڑ፴ৗڱćǘ⏜ࠑũѲ˟ȷǛĎӽЌѠŗĎĀԨĂċϝ뼶
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73 Chinese Sound Bitesindd 73 24515 430 pm
74JUNE-JULY 2015
ŊĈĉĻŗΞĘʄĄĂǝƄՃĻĨ뼵ĠĠӴĀŚęĝ뼶ȺۍĉדĀटĐę뼵ᇱЉĀΝբŠƍͳĀ϶ᇫሊş֏ĀŀƚໆѲȢĄġŚǀ뼶ȮϾĀʁĤҠ뼵ăߟĀĤĐŞઝǒҠĖōǩĀʋභ뼷ĘʄƄĴƄăćᄏƜƺŠŀƯ뼶
ĘʄĨŪħġŚě֏ˡĀȶ뼷פą؈ŠӃɯٲŢ˺ॎӃɯˡӪĀڇŠ؈ॸဩ뼷ԨĂĈϙʲɫĄˬιʘĀşТ뼷ȺˢϞవȘʆęΝ뼶ăΡǷȮċŚŝǝΝśşǡϰĘʄ뼷ĝĨڨǷŗŕŨĀĴǎĖТ뼶ĘʄӃɯٲŚӃɯਇɘǥːϵŀȩФ뼷ύǘĈŎԭħϔϙĀιʘ뼷ĘʄƲŭĝڇۃąƞęՏŚěڱӍ֏זĖĔƀڏDŽ뼷Ȇġďಗą(QTOWNCวݭġŚę˺ظ뼵ցЍ҈뼷ŗӍɩᕹϝĀĘʄŚĴظঌєŠĘʄŚǗΆ뼶
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qŢǘěغڱĎĸ뼷ĘʄĻĸԵĂНĈϙʲɫ뼷ƦؼąƄՃĻĨ뼶פąЌѠƥʋ뼷ĘʄŃĈňĠăǜՏĀɁŞŗӍԵĈȆŞɡĀբžŴĶ˝Պ뼶r
ěڱɁŞҤćĘʄĘʄшĈϿĠęՏě֏Ɂࢰ뼶ĘʄĤŚűז֏ƺĀŚڇۃġķďĄȺġĂċŕԵזӍƜƚɁࢰ뼷ƦؼģĄĠŭĎŚޱǫʕˡѩŞ뼶ĘʄȘűě֏ġķģĄڏěĀז֏ԨĂċډĀŚě֏ɁŞ뼷ƑĄڏѩĂȸ֏ěƂĀχџ˝Պ뼶ԨĂċџলĀɁŞĄĘʄŚěڱġķ뼶ĔċŗڏѩęՏŚěڱ뼵ԄӪΡƦʄʭʋĀěڱġķŞހŝݖઽͲġķ뼷ʁƶdž
Ęʄě֏ˡLjϋ˓ஸ
Ǘ˸뼷ȉʋභоŚӚ౨եȠʫ뼷ιʘѲƶϔŨຂ뼷ŞȗʞīĐћয뼶ěڱġķшĈĂċǚϗːƶМ뼷ĻગĉĀƄჾՏၰěढ़ŠċęŇăDž뼵ɧϜᰋࡊĀĠβĨěڱढ़뼷ߴĈŕϵɘĀƬڐͶՕӍǜཥѲ뼶ˤʋ뼷ěڱġķʭģѲɪĀʁƶեęЌѠ뼷шĈǎբҍϾϢӭ뼷ѲӍěڱԜӝ˖ӪमƼ뼷ĻӖՏĀěڱŠƜƚ뼶qrƼЍΡ뼵2ʠĉěӍͶԉěڱ뼵ljۈिş֏ݭDŽŭěŗӍġŚŭĘʄȘűěũDZȐၰĝćĔƀڏDŽ뼷˄ɩĖƶ뼶
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Ĉqʁƶแrƥ؆ĀĘʄŗȺযĀęڇۃĀӃɯѺ۷ࡒNJЪጠŗӍՏĀŚě֏ƜƚǡĎڏѩ뼶
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74-75 Chinese Cover Storyindd 74 24515 1150 am
75JUNE-JULY 2015
qύǘĈŎԭħϔϙĀιʘ뼷ĘʄƲŭĝڇۃąƞęՏŚěڱӍ֏זĖĔƀڏDŽ뼶r
ːĘʄӃɯٲŚӃɯਇɘǥ
ȞЌѠ뼶ĔŝЌѠŮĈǎϢӭ뼷Ӛ౨ǕǻύĂƁڝƬĀūǕݱɽˌ쨞Ӛǘŭͳ쨟ǨϐӚƦŪ뼶
ĻગĠǩਓϢ뼷ƦؼшĈۍĉٵґĀƬסĐɒذŠʕђĀϜٲ뼷ґʸˈƞՏĀƜƚ뼶ĀѲʹĄǘŗǡΟǼĀϜٲϐҜȥŪ뼷ƧȺŒŞ΄ąˈľŅȉλĎĀȗЯ뼷ŐଟĀŬǰƅ뼶
ԨĂċກĀɁŞקĄк˟뼶к˟ĄĂċמඵӭŠЌťǘĂɆĀ२ĉě˴உǒˌ뼷ŞƳĘʄĀġķŞь뼷ĄĂċʗŦȏˣߜĂċћ뼵뼵ΜĀˬǎ뼶ƜƚॸĻŗಶůĔƀĀˬǎǟħƜƚɁŞ뼷ŕґʸăɸľĉĀƜƚ뼶
ӃɯѺ۷ࡒĘʄшĈযĀ˥ͳΝNJЪጠŠ۵ĠΦࡡ뼷եϒĀՕNJȉŞĤɭɌĀĠƟNJȠઽʸ뼷ŪąĈĀʄ৫NJ뼶ʋභоŚӚ౨űז쨱ĈŎɸľŭĀġŚԽڄӚ౨ȉѲʹɧϜĀԽŠdžͳ΅ăෲĀΝᴂዣχƎঞĄȘʆɯϢĖĘʄĴĀκɯƥŞ뼶ʞǘᐤҠŠ༽ҠĈŎĀࡊŚĀƳߋӭӚ౨뼶ĔȏբžĝĄ˺ॎӃɯͱƜƚǡӍƜƚŶĀŕމŅ뼶
ͻĘʄŮĈŒѧǫԘĀեϒᆶŝԳŠƬďĻˢТĀसӆŠിӆĝĄڏѩě˺ӃɯĴăĻǸľĀӗމƥŞ뼶
ĤNjƄՃĘʄшĈϿĠڏѩęՏŚ֏זŠěڱĀɁŞ뼷Ʀ۵ĠĀϾӍԄӪЌѠģĝшĈϵɘ뼵मĀʗˡěڱѲ뼶ƜƚॸĞߜˣο˩ܪĀɁŞ뼷ĘʄȜĄĆĀŕՊ뼶˝މ
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ćĔƀڏDŽĤмȞşҘě뼵Ĵল뼵ƜƚŶ৫ŢŗӍΡě뼶ǨŗŚōǩȞײƧʑӘϙ뼵ı҈뼵KOO[JQQ뼵ᅱᅧ뼵วѩŴĶĀƜƚ뼶ڏŠɲϜϙĝ˝ՊćĔƀݭ
АҔćĘʄϒʋභƳΟǼĤܪҠʭ뼷๗ŭĘʄȘűڏѩŞĀnjĴѲʹ
74-75 Chinese Cover Storyindd 75 24515 1151 am
76JUNE-JULY 2015
ТŪιͲĔٯĄƦͲȒĀƂ뼷ĻĄۍĉדኁĀĄЌѠӍӃɯ˖ӪˡĀߊӿϰϰఆĨƚȡ뼷ŊĨӍĴŢϢеɘDŽڥɘ뼶뺭
ćǗŔɫ뼵55뼵ȖŠ)EJCVDžǗŔʘԭħşТĀƎĐ뼷ĉȉĉƥǎĀˈਜঞĄӚӐŠάȱͶŕȶđĀƶК뼶Ţǘߊĉ˴Ďĸ뼷ĈąĔȏǗŔʘĀৗՎ뼷ŢϢеɘDŽɘďȻīΜƦͲڏ뼶Ļ뼷ďϝǡĀŰߧƦҶ뼷ЌѠӍӃɯ˖ӪˡĀߊӿڥఆĨƚȡ뼷ŊĨӍĴŢϢеɘDŽٯɘ뼶뺭뺭
२ĉϢе˖ӪĄࢨˡŪβĀȱਢ뼷ਯȺĄćЌѠ˖Ӫˡ뼶ĂŝśɡĀЌѠκΓīƧźĢŹǜതڌŢƋҠŒũĎ뼷ąĢŹŠതćɳ뼷ĈĠɹ쨵ňĠĴȊ뼷ࡍהŢƋĀڌćϢе˖ӪĔċցΆĘ뼷ЌѠߊӿТăĖЌѠćܦΰɌʐਓϢŦƟĀnjː뼶
ͱϿߊĉ˴ˆ˽ɝĂɝĢŹĔċɝʚ쨰ϢеěǂƚȜŀNjιƈāĀʅȁĄƇĬ쨵ȺǰďĄǥʿĀӷݦȱͶŠϢеĀฑࡄʇ뼶ĂҶŗકƥ뼷ЌѠߊӿƙĀĄqӚӐȱͶrĀŀNj뼷ƦăĄڙᆃĀˈ˱뼶
ljĂċߩղϰϰĄŕՋĀ뼶ƜƚغͱϿĄȁħԚċЌѠȞײ뼵ЌѠĀŞžͱȁЌѠǔɘDŽջĤDžʅȁŢԚĂŝЌѠмŀ뼷ȚЌѠߊӿĈޡȉĔǩದćϢеԒͶ뼷ũ˧ȉŴĶӚӐʸǟȱͶ뼶ȚНʥ쨰ăĻŮʘľǗŔɫͱҽƱĎȉϢеӚӐʸǟȱͶ뼶
ſŚʘěڱȉƜƚŭƼЍěڱ٩ԏ뼷ۈिȜҬφڇʠԄӪӃɯɁ뼷ƦԄӪƜƚȜભŕęˌŒ뼶ȁˤ뼷ĞđćതڌպݰĀě֏ˡġŒĂᤋ뼷ЌѠďκӚӐĂжƬΙ뼵ƬвĀߊӿ뼶
ӍĴŢϢеɘDŽɘĄȌīϢеŕĈвĀƶʑ뼶эɘăȚȩФߊĉ˴ŢϢеŠĔඐŀNjĀȶ˸뼷ģĄƬߊĨƺĀƶʑ뼶ĴǎĄȱਢ뼶ȮŕŶĂơȉϢеԒͶĖĪĂơĀɘăˆ˽ɸľċŇĴ뼶ŚʠϵϢеɆԥϯȗශઆȓѣ49QTNFYKFG˥ʿŢۈƖŞҠě֏ˡɘDŽąĂЬз뼷ʪưФĈĀದćϢеĈߊӿȉŴĶɘ쨱ˤʋ뼷ɸľĀߊĉ˴ΞħŮđŴĶιďΚȥŪӪ뼶ĔċƄࡢħۈƖҠĀߊˌǀȗژąܔѧ쨗
ȁˤ뼷ħąŕęՃʇŞƬߊƯě뼷˄ϢеɘĈвॼ뼷κƙĖŗĪڨǴž쨰s đĈࡄNjŠƱķ뼶ǚŢϢеđϭࡄ
Nj뼷ਯȺĄćƸĀľԘġ뼷ϢеňͲďĨƴśĆĄśǘŬķͱĄȩǚˆޚƦǢ뼶ǞĎ뼷ĈƱķƷĨϢеƱ˖뼷ĂϢеƱ˖뼷ĆŪβĀǴĢƔďƬ뼶߀
s ĠɝũǽКʚϝ뼷˄ɑϢеȀŗĸdž뼶ĔĄĂƞڇϢеϨȉƸĀƤƶʑ뼶ĻŗȮqħƇĬr뼵qƧڒr뼵qƇĬr뼵qɑĆffɑгār뼵qĆĀğʑƧrDžɝƶКũ˧뼶
s ĞѩʑdžɃϢеĀѢˆ뼶ϢеƫĆĀɝʚŶ뼷ăđŮĄӕҢćŦƀ뼷ɝȠȱĀɝʚ뼷ĔƟĆĈĻĨȌīϢеŊĈĞĖĀʋĀƱʜ뼷ģĻŗӚӐŐϢеŢĆĀƱķ뼶
s ыħϢеԵĈҲĀʋ˖Ӫ뼶ϔĄҺ˱ĀȅѮѲʹ˖ӪģӖ
ŗźϢеƴīĆňķ뼷ĨdžɃŴĶĀ뼷ȮƦźŴĶŢĆмŀČƗ뼶
s źϢеƢƅĆdžɃŴĶĀ뼶ěڱĉ˴ƼƔdžɃŴĶߊĝЏʫغĀ뼶ȁˤ뼷ժዓȴ뼷ăđǙᛃ뼷ģăđߣŎǟśѢˆ뼶ȮĆĀɝŠɽʪ뼷ϢеĨѿʓƢƅĆĄdžɃŴĶƥǡǨĸĀƸ뼷ƦؼģěźŴĶƴīĆňժķŠůķ뼶
ʘľȉϢеƥǎĀˈਜŠӍĴĀɘ뼷ăȚĻŗźĆŨэТŪιͲ뼷ƑȶđĀĄĻŗƬĆĀߊĨƺŠϢеĀƫǼ߀뼶
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76JUNE-JULY 2015
qɘăȚȩФߊĉ˴ŢϢеŠĔඐŀNjĀȶ˸뼷ģĄƬߊĨƺĀƶʑ뼶ĴǎĄȱਢ뼶ȮŕŶĂơȉϢеԒͶĖĪĂơĀɘăˆ˽ɸľċ
ŇĴ뼶rCHRISTINE GAMARRA
LRA WorldwideɽઠؽƖҠۈ
ƢԺ
76 Chinese Knowledgeindd 76 24515 1153 am
IBC IBTM China ADindd 50 13515 833 pm
ಌϾ٧
7 Sabah Tourism Board ADindd 7 24515 1235 pm
My Magnifique VoyageMy Magnifique VoyageMy Magnifique VoyageMy Magnifique VoyageMy Magnifique VoyageMy Magnifique Voyage
Grand Ballroom
Th e Grand Gamelan
Luxury Pool AccessLuxury Pool Access
SETTING THE STAGE FOR INSPIREDMEETINGStrade AT SOFITEL BALI NUSA DUA BEACH RESORT IS AN INNOVATIVE SET OF VENUE CHOICES THESE COMPRISE 12 FUNCTION ROOMS INCLUDING 2 BALLROOMS ALL OF WHICH ARE WELL-EQUIPPED AND FEATURE NAMES THAT INVOKE DEEP BALINESE MEANINGS AND ENDLESS INSPIRATION YOUR PERSONAL INSPIREDMEETINGStrade PLANNER WILL HELP YOU CREATE A TRULY UNIQUE OCCASION DISCOVER ALL OUR MAGNIFIQUE ADDRESSES IN OVER 40 COUNTRIES ON wwwsofitelcom
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My Magnifique VoyageMy Magnifique VoyageMy Magnifique VoyageMy Magnifique VoyageMy Magnifique VoyageMy Magnifique Voyage
SOFITEL BALI NUSA DUA BEACH RESORT
MAGNIFIQUE EVENTS
TAILOR-MADE MEETINGS IN A STUNNING BEACHFRONT SETTING
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JOIN OUR GLOBAL LOYALTY PROGRAMAT ACCORHOTELSCOM
29 Sofitel Bali ADindd 29 16515 652 pm
30JUNE-JULY 2015
LUXURY AT SEATHE GOLDEN AGE
OF SAIL STEALS THE LIMELIGHT AT A RECENT
OFFICIAL MEDIA LAUNCH OF ROYAL ALBATROSS IN
SINGAPORE
WORDS GINA SIN
Some have always seen the appeal of having events held near water whether
it is an outdoor poolside cocktail event or a networking party on a dockside yacht
against the sunset Royal Albatross originally built in 2001 and later acquired
by Tall Ship Adventures Pte Ltd is the latest attention grabber for business
events in Singapore
Once a traditional sail training ship Royal Albatross exudes sheer luxury with its hard-carved wooden interiors sturdy
aluminium masts 22 majestic sails and 60000 LED lights customisable to 512 colours It can accommodate just shy
of 150 guests for day sailing or over 200 guests berthed
The media launch perfectly encapsulated the experience of being on the ship We went on a tour of its 185-square metre
upper deck Grand Salon and five ensuite cabins and enjoyed cocktails and canapes
specially prepared by Clubvivre We watched its crew climb the shiprsquos masts
in preparation for a ride out to Lazarus Island where fire-eaters gave us a warm
welcome and a delicious satay (barbequed meat on sticks) buffet awaited us We
headed back to reality eventually but not before everyone was handed flutes of
bubbly to end the beautiful night
Delve into Thailandrsquos spiritual culture at the Erawan Shrine located in the heart of Bangkokrsquos Ratchaprasong precinct on Ratchadamri Road Proceed with a stop at Grand Hyatt Erawan Bangkok a renowned luxury hotel located just next to the shrine
Despite a lobby constantly abuzz with activity it induces a calming effect on arrival as the fragrant air-conditioned setting cools you down The newly-refurbished guest rooms showcase residential-styled amenities making delegates feel right at home ndash perfect for residential conferences and events The hotel offers event planners an incentive to a rejuvenating experience at the tranquil isawan Residential Spa amp Club
While ldquooptionsrdquo is a key component with creative event buyers the hotel offers a high-end board room a grand ballroom with an eight-
metre-high ceiling as well as The Campus event space which continues to draw hot demand since its launch in 2009 A Singapore-based corporate event specialist feels The Campus ldquoprovides a fun environment that inspires creativityrdquo where delegates can relax and be themselves contributing to ldquobetter communications at an eventrdquo Due to its unique setting The Campus has also started to attract banquets and weddings
With the rise of smaller-sized events and incentive groups ldquothe residencerdquo offers a New Yorker-designed executive residential-styled setting Whether itrsquos pre-event drinks in Apartment 305rsquoS own Gallery or breakout creative sessions in any of the other four luxurious event rooms ldquothe residencerdquo provides a unique environment for planners with the objective to strengthen team spirit and enhance relationships
TheLuxuryIssue
LUXURY IN THE HEART OF BANGKOKEXPERIENCE THE LUXURIOUS FEELING OF SPIRITUALITY COMBINED WITH A HOTEL THAT KNOWS EXACTLY WHAT EVENT PLANNERS NEED
WORDS EL KWANG
The Campus
Royal Albatross
22-33 Luxury Issueindd 30 24515 1138 am
31JUNE-JULY 2015
TheLuxuryIssue
Major hotel chains and their rapid growth in the Asia Pacific region have always gotten most of the attention in business events The rise of independent hotels however has been evident in recent years as the category gains more prominence A Biz Events Asia survey conducted in May revealed that the majority of respondents (95 percent) are interested in independent hotels due to their unique product offering
ldquoTravellers today are looking for authentic and memorable experiences where travel is aspirational and luxury is defined by personal life and style preference at any given time in your liferdquo says Josephine Lim managing director of South East Asia for Preferred Hotels amp Resorts
ldquoIndependent hotels are often borne from entrepreneurial hotel owners with a passion for the art of hospitality They deliver the authenticity of a destination ndash featuring the unique characteristics of specific cultures within their own brand of hospitality that allows discerning travellers to lsquolive like the localsrsquordquo she adds
Also playing a significant role in the rising trend is a growing demographic of high-earning millennials with sizeable disposable incomes looking for exclusivity in cooler trendier and off-beat experiences
ldquoIndependent hotels pay a lot of attention to detail and design aesthetics Though some of them may be smaller the experience is often different and more magical I tend to stay in such hotels if I want a different experience they tend to feel more luxuriousrdquo says Jeanne Hong a 35-year-old finance professional who is also the
THE LUXURY OF AUTONOMY
INDEPENDENT HOTELS OFFER OFFBEAT OR EDGY LUXURY
EXPERIENCES BUT HAVE THEY GAINED THE TRUST OF EVENT
PLANNERSWORDS KRISTIE THONG
The Dhara Dhevi Chiang Mai
31JUNE-JULY 2015
22-33 Luxury Issueindd 31 24515 1138 am
32JUNE-JULY 2015
co-owner of The Snack Guru an online store selling healthy gluten-free snacks
Putting independent hotels within a single alliance has long been industry practice and there are many benefits to doing so An independent hotel under a company like Small Luxury Hotels of the World or Preferred Hotels amp Resorts can save costs by easily tapping into the hotel companyrsquos global distribution channels gain awareness through joint marketing efforts or build continued satisfaction with the companyrsquos loyalty program While individual properties may be overlooked when pitching for corporate business joining a hotel company offers them tender opportunities with multi-national corporations
These independent hotel companies have been gaining traction Worldhotels welcomed seven new members in the first quarter of 2015 adding to its portfolio of nearly 500 properties worldwide Small Luxury Hotels of the World has announced at least eight member hotels and resorts of which several will be opening throughout the year Meanwhile Preferred Hotels amp Resorts introduced six new properties ideal for the business events market that will be scheduled to launch by the end of 2015
A CHAIN GOES FREEIn early 2015 Starwood Hotels amp Resorts announced the launch of its 10th brand that now falls within its extensive portfolio Tribute Portfolio promises owners Starwood Preferred Guest (SPG) members and guests
the ability to ldquostay independentrdquo with a selection of independent upscale hotels in high-demand destinations While falling under the new brand name the independent hotels within the portfolio will maintain their own unique identities and continue to promise boutique service
Adam Aron chief executive officer of Starwood adds that the mission of the new brand is to ldquobring great hotels in great destinations to loyal SPG members who make up more than half of all Starwood staysrdquo As with Starwoodrsquos other nine brands SPG members will be able to earn and redeem Starpoints at Tribute Portfolio hotels and enjoy in-hotel elite tier benefits such as upgrades welcome amenities late check-out and more
NUMBERS FROM THE SURVEY
LEADING HOTELS OF THE WORLD SMALL LUXURY HOTELS OF THE WORLD
95list something new and unique product offering as reasons why they will go for an independent hotel
35 will take into consideration loyalty programs when considering the use of an independent hotel
Event planners have stayed with a member hotel in these hotel companies at least once
ITrsquoS ABOUT THE SERVICEThis recent development from Starwood may put independent hotel companies on alert in particular due to Starwoodrsquos strong and global branding as well as its loyalty program While many independent hotel companies offer some form of loyalty program most are only beginning to find a footing with loyalty programs specifically for event planners Elaine Macy senior vice president group sales for Preferred Hotels amp Resorts revealed that a meeting planner loyalty program is currently undergoing a Beta testing in North America under iPrefer the companyrsquos point-based guest loyalty program It was introduced in early 2015 to offer planners points for actualised revenue from rooms booked
Royal Palm South Beach Miami Starwoodrsquos first Tribute Portfolio feature hotel
22-33 Luxury Issueindd 32 24515 1138 am
International Starfor Leadership
in Quality Award 2013Gold Category
Certificate of Excellence2014 WINNER
One World Hotel
Find us on
first avenue bandar utama city centre 47800 petaling jaya selangor malaysia toll free domestic 1300 88 7888 toll free international 1800 88 7888tel 603 7681 1111 fax 603 7681 1188 email enquiryoneworldhotelcommy website wwwoneworldhotelcommy
Half Day Meeting Package from RM218 per person per day
Full Day Meeting Package from RM228 per person per day
2015 Meeting Packages
Meeting faci l i t ies recognised by the world
At the 5-star One World Hotel you can expect ample space luxuriously appointed with spectacular chandeliers and state-of-the-art facilities including simultaneous interpretation system live feed facility and mood lighting with variable colour setting and free Wi-Fi However what makes corporate functions here extra special is the opportunity to put fun back into functions
Anythingrsquos possible in One World To add some excitement to your next event speak to our Conventions and Events team today at 03-7712 2289 or email cneoneworldhotelcommy
Prices are in Ringgit Malaysia and inclusive of 10 service charge and 6 goods and services tax
ldquoTravellers today are looking for authentic and memorable experiences where travel is aspirational and luxury is defined by personal life and style preference at any given time in your liferdquo
JOSEPHINE LIMManaging Director of South East AsiaPreferred Hotels amp Resorts
at member hotels and already has more than 550 planners enrolled
Perceptions of service standards and event delivery also differ According to survey findings perceptions are pretty much split down the middle when it comes to concerns over an independent hotelrsquos brand standards in event delivery
While some believe the use of an independent hotel for an event may ldquonot be able to benefit from the established international image of hotelsrdquo others feel they offer a less mainstream and more intimate touch while not compromising on service standards Many will take to leisure-focused research through sources like TripAdvisor or rely on word-of-mouth to gauge standards of an independent hotelrsquos ability to host events Some however feel that the overall experience is dependent on the staff and service standards and do not take into account the hotel status
22-33 Luxury Issueindd 33 24515 1138 am
34 Luxperience ADindd 34 13515 841 pm
35 Pullman Bangkok King Power ADindd 35 19515 758 pm
36JUNE-JULY 2015
TalentAndMentor
There is no argument ndash talent is one of the most common and hottest buzz words in business events and hospitality While many companies experience what appears to be a talent crunch in Asia one professional who has spent years in talent assessment and human capital strategies suggests the ldquoright fitrdquo might be the bigger issue
Thomas Wai director for Asia Pacific at Talent Plus Inc says the challenge of identifying engaging and retaining talent differs for a region as large and diverse as Asia Pacific With his work bringing him to over 30 cities in China including the third and fourth tier cities Wai has met ldquogreat people who are driven honest and hardworkingrdquo and seen career fairs in Shanghai filled with tens of thousands of candidates expressing genuine interest Identifying talent is likely to be an issue here according to Wai and the question companies should be asking is if there is a structured and effective interview system in place to identify the right talent
For mature cities such as Singapore and Hong Kong talent retention is at play
ldquoUnfortunately many organisations do not pay sufficient attention in re-hiring their people They pay little focus in developing their potential They focus on peoplersquos weaknesses rather than setting them up for success As a result talented people leave the organisation and recruiters assume that they cannot find people to join themrdquo Wai says
ITrsquoS NOT ABOUT THE MONEYThere is a misconception that salary compensation and benefits are the most crucial investments in employment or talent retention While they used to be the key elements to attracting and retaining talent evolving socio-economic factors along with a thirst for information and constant change brought on by the Internet age have shifted mindsets of working professionals Wai calls monetary benefits ldquosatisfiersrdquo but not motivators
ldquoThe key motivators to truly engage and help us to getting and retaining our performers are recognition one-on-one time mentoring setting them up for success paying attention to them listening to their physical and emotional needs helping them to become significant and allowing them the freedom to be the very bestrdquo he says
We are well aware that a sustainable work force be it in the West or Asia Pacific starts from the top And it may be the hardest but most rewarding step Top leadership will first need to show commitment in building a talent-based culture and demonstrate that they care about their people
ldquoThen you need to understand the DNA of your top performers decode and understand what makes your successful people successful Use these DNAcharacteristicstraits to create an interview as part of your selection consideration when you are considering new candidates or promoting from withinrdquo Wai says
THE LUXURY OF TALENT
SCRAP THE IDEA OF A TALENT CRUNCH WE HAVE THE TALENT IN ASIA BUT DO WE KNOW HOW TO
GET THE RIGHT HIREWORDS KRISTIE THONG
36JUNE-JULY 2015
It is useful to evaluate his potential so as to help him with his blind spots while putting focus on his strengths
On top of constant and open communication Wai recommends ldquostay interviewsrdquo These interviews recognise the achievements of employees and identify subsequent steps for growth
ldquoThis way you would have a better chance of creating a sustainable work force for the future state of your organisationrdquo Wai adds
SUCCESS SHOWSA sustainable workforce translates to a successful business Wai cites the example of the Capella Hotel Group where its property in Singapore continues to enjoy one of the highest occupancy rates since its opening six years ago When the group took over the Ritz-Carlton property in Bali it enjoyed the ldquobest year ever after 17 years in businessrdquo Founder Horst Schulze was quoted in an interview saying itrsquos all about the right hire
ldquoWhat a customer wants is no defects timeliness and caring service How do I know my front office manager is taking great care of my guests I can ensure this by selecting the right talent Somebody that has it in themrdquo
The effect flows through every aspect of the business
ldquoYou could see the positive results from their high level of guest satisfaction guest retention employee satisfaction and ultimately financial rewards for the owner and investors as wellrdquo Wai says
36-37 Talent and Mentor Thomas Waiindd 36 24515 1140 am
37JUNE-JULY 2015
37
ldquo
ldquoThe key motivators to truly engage and help us to getting and retaining our performers are recognition one-on-one
time mentoring setting them up for success paying
attention to them listening to their physical and emotional
needs helping them to become significant and
allowing them the freedom to be the very best
THOMAS WAIDirector Asia Pacific
Talent Plus Inc
37JUNE-JULY 2015
szlig8QGHUVWDQGERWKWKHLUtalents and desires and their weaknesses and blind spots
szlig)RFXVRQWKHLUWDOHQWVDQGcreate platforms for them to exercise their strengths
szligHHSDQRSHQGRRUSROLFIRUyour teams to approach you with concerns suggestions and innovative ideas for growth
szligQGLYLGXDOODFNQRZOHGJHtheir hard work and achievements do it timely and sincerely
szlig5HPHPEHUWRWDNHWKHWLPHto understand why a team member would make the decision they made and why instead of rushing to judgement about a decision
KEEP THE MOTIVATION
36-37 Talent and Mentor Thomas Waiindd 37 24515 1140 am
38JUNE-JULY 2015
Knowledge
IT MAY SEEM OBVIOUS BUT THE STARTLING TRUTH REVEALS A GAP IN HOSPITALITY SALES TEAMS AND THEIR ABILITY TO FOLLOW UP
In this day and age of email SMS Twitter and Gchat personal contact is still the most important way to build relationships In a world of ever-increasing automation and impersonal service a hotel must distinguish itself from its competition Hospitality sales teams need to realise that product and price are very similar in todayrsquos market What will be the clientrsquos reason for awarding a piece of business The relationship with the customer and the loyalty built up over time Hospitality
38JUNE-JULY 2015
THE ART OF FOLLOWING UP
THE LUXURY OF KNOWLEDGE
WE OFFER INSIGHTS FROM TOP INDUSTRY PROFESSIONALS IN A SPECIAL
KNOWLEDGE SECTION GO DIGITAL WITH US BY ACCESSING FULL VERSIONS
OF THESE ARTICLES ONLINE
CHRISTINE GAMARRADirector of Operations Asia PacificLRA Worldwidechristinegamarralraworldwidecom
sales teams must be in the business of building relationships instead of taking orders
A prompt and personal follow-through with the client is the most effective technique to gain commitment Following up not only displays a sense of urgency for the business lead it gives the opportunity to advance the sales process towards a decision The timeliness of a follow-up is another factor that will communicate your reliability to the client A follow-up should not be later than 48 hours after the last communication with the client
An effective follow-upszligHVLQFHUHDQGFRQILGHQWszlig$VNRSHQHQGHGTXHVWLRQVWKDWLQYLWH
the client to elaborateszlig3UREHLQWRRXUFOLHQWOslashVUHVSRQVHVszlig2IIHUVRPHWKLQJRIYDOXHOtilde
for nothingszligHPRQVWUDWHWKDWRXXQGHUVWDQG
what the client is looking for
Read the full article online at bizeventsasiacomluxury-of-knowledge-follow-up
38-39 Luxury of Knowledge_KTindd 38 24515 1140 am
39JUNE-JULY 2015
WHAT SHOULD YOU LOOK OUT FOR BEFORE PENNING AN EVENT SPONSORSHIP AGREEMENT
Exclusivity ndash Most sponsorship agreements would provide some form of exclusivity This is to avoid competitors sponsoring the same event or to avoid association with a conflicting category Where category exclusivity is provided for its scope must be clearly defined Eg A soft drinks sponsor may agree to exclusivity for non-alcoholic drinks or insist on being the only beverage sponsor
Trademarks ndash The agreement should state the manner and form (colours font size proportion to surrounding text graphics etc) in which the sponsorrsquos trademark may be used Likewise the sponsor may wish to conduct its own advertising and the event organiser should also have control over the manner and form in which its trademarks and logos are used
Payment ndash Often involves a hybrid arrangement where a percentage of the fees is paid up front and the remaining being paid in accordance
WORDS EL KWANG
Duetto a technology and services company offering medium to large hotel groups and casinos a three-year old system that assists in implementing revenue strategy In an exclusive interview with Biz Events Asia Patrick Andres executive vice president Asia Pacific for Duetto explained that the program uses sophisticated algorithm to gather information from web shopping patterns competitor hotel pricing airline traffic special events and social ndash all to understand market behaviour The systems will ideally allow hotels to optimise price profitability by category It also provides hotels with visible real-time information to make necessary business decisions such as adjusting accommodation rates on their websites or in contract negotiations
It ultimately provides the opportunity for hotels to implement an ldquoopen pricingrdquo structure that will benefit the consumer in the name of rate parity yet allows hotels to sell at a more profitable rate Open pricing is an evolution from traditional revenue management Instead of closing out lower rate categories it allow hotels to shrink or increase price differentiation between the room categories This hopefully leads to more yieldable corporate rate tender agreements in Asia much like what the American market is experiencing Yielding corporate rate agreements allow hotels to market profitable rates during peak demand periods
Read the full article online at bizeventsasiacomluxury-of-knowledge-duetto
39JUNE-JULY 2015
JOIN THE PARTY
THE GAME CHANGER
with a performance-driven schedule Where productsservices are provided in lieu of sponsorship fees the manner of determining their value should be spelled out along with warranties as to their quality standard and merchantability also incorporated
Exit ndash Long-term agreements should have a termination clause allowing parties the opportunity to call it quits with and without cause anytime during the subsistence of the agreement Grounds for termination may include either party bringing the other into disrepute late payment of sponsorship fees and cancellation of the event
Read the full article online at bizeventsasiacomluxury-of-knowledge-sponsorship-agreements
VICKI HENGDirectorVicki Heng Law Corporationvickivickihengcom
ldquoDuettorsquos new strategies within their systems might allow hotels
to regain pricing power ldquo
PATRICK ANDRESExecutive Vice President Asia Pacific
Duetto
38-39 Luxury of Knowledge_KTindd 39 24515 1140 am
2 0 1 5m i c eMEETINGS INCENTIVES CONFERENCES EXHIBITIONS
10-11 September 2015Suntec Singapore convention amp exhibition centre
wwwmiceasiaexhibitioncom +852 3975 5710
miceaSia
100+ Exhibition booths
5000+ Visitors
500+ ConfErEnCE DElEgatEs
8 aCCrEDitED Workshops
2 frEE ConfErEnCEs
30+ prEsEntations
This prestigious Awards Evening will be judged by a panel of leading event organisers from throughout the Asia
3DFLAgraveFUHJLRQLQWRWDOWKHUHZLOOEHDZDUGVXSIRUJUDEVWRVROXWLRQSURYLGHUVYHQXHVDQGHYHQWRUJDQLVHUV7KLV
evening awards party will be after the exhibition on day one of the event and it will be a fantastic way to honour
the work of Asiarsquos Event Professionals and provide a great QHWZRUNLQJRSSRUWXQLW
This event brings together leading Event organisers Meeting Planners Corporate Buyers Venues Hotels Attractive Suppliers Event Technology Tourism Boards RYHUQPHQW0ampVSUHGRPLQDQWOIURPWKURXJKRXWWKH$VLD3DFLAgraveFUHJLRQ
For more information about MICE 2015 and Awards Ceremony please email miceoliverkinrosscoukFor exhibition ticket registration please visit wwwetouchescommiceasia2015
40 Mice Asia Pacific ADindd 40 16515 653 pm
amp210DJDGB)$SGI$0
41 Sentosa Golf Clubindd 41 14515 838 pm
42JUNE-JULY 2015
WWHY SINGAPORE CONTINUES TO STACK UP
AS A PLACE FOR BUSINESS AND MEMORABLE
EXPERIENCES
SINGAPOREDelveInt
o
WORDS EL KWANG | KRISTIE THONG | GINA SIN
42JUNE-JULY 2015
42-44 Delve Into Singaporeindd 42 24515 1142 am
43JUNE-JULY 2015
e worked really hard to ensure that our attendees
feel like they are getting a luxury experience
where wersquove thought of and arranged everything
You really have to think of everythingW ldquo
HIGH-ACHIEVING QUALIFIERS OF US-BASED HEALTHCARE MARKETING CONGLOMERATE
FOREVER LIVING PRODUCTS WERE TREATED TO A TIME OF THEIR LIVES IN SINGAPORE
WORDS KRISTIE THONG
Soundproofed walls of the Sands Ballroom of Sands Expo amp Convention Centre Marina Bay Sands in Singapore could barely contain the pulsating excitement of the crowd Upbeat triumphant contemporary music and exuberant cheers could be faintly heard from the floor right below it Walking into the ballroom as an observer was an experience in itself illuminating hues of pink blue and purple danced along to the beat of the music in sync with cheers and dancing amid the crowd the dazzling lights fell against the unique clusters of crystal-like structures high on the ceiling resembling thousands of balloons just about to fall
This amazing sight was Forever Living Products Global Rally held in Singapore on April 19-27 2015 Forever Living
THE LUXURY OF HEALTH
Products a multi-level marketing company that sells aloe vera-based drinks and bee-derived cosmetics nutritional supplements and personal care products hosts an annual Global Rally to celebrate the success of its representatives also known as Forever Business Owners (FBOs) and award them hard-earned Chairmanrsquos Bonus cheques It is a time where the company shares new directions launch new products and provide training and inspiration
ldquoOur business model works in such a way that in order for our FBOs to be successful they must first help others reach their goals This ensures an environment of passion and compassion where people can aspire to be what they want to be and are given
the tools to change their lives for the betterrdquo says Ashley Hower director of marketing at Forever Living Products
ldquoBy having leaders and qualifiers hearing and sharing their stories and tips for success they are inspired to set goals and reach for their dreams The entire event is very celebratory and empowering ndash it feels like a big family reunionrdquo she adds
Each Global Rally sees over 7000 FBOs coming from 106 countries and runs on an extensive itinerary comprising training sessions lots of entertainment and unique experiences Having previously hosted the rally in Hawaii and London and heading to Johannesburg in 2016 2015 was the year for Singapore and for Asia
ldquoWe are always looking for new and exciting destinations to take our FBOs We want to make our Global Rally lsquoan experience like no otherrsquo and know that it begins with the destination selectionrdquo
While the country naturally holds up as an attractive tourist destination Hower shares that Singapore was also chosen in part due to its history that parallels Forever Livingrsquos brand values Drawing similarities to Singaporersquos founding father Lee Kuan Yew and his passion to create a safe and prosperous society for its citizens Forever Living Productsrsquo CEO Rex Maughan thrives on a similar belief of helping people from all over the world look better feel better and achieve their dreams
ldquo
42-44 Delve Into Singaporeindd 43 24515 1142 am
44JUNE-JULY 2015
Putting an incentive program of such scale is no easy feat Forever Living worked closely with Pacific World to ensure seamless logistics for travel meal planning and activities
ldquoWe worked really hard to ensure that our attendees feel like they are getting a luxury experience where wersquove thought of and arranged everything You really have to think of everything ndash how the attendees will feel when they arrive at the airport what their first impression of the hotel is the convenience of getting around what activities they enjoyrdquo Hower says
Some of Singaporersquos local culture and experiences were brought into the program this year Qualifiers were brought to Sentosa Island for a fun-filled day culminating in a beach party feast and entertainment Top
qualifiers were treated to a special dinner at Gardens by the Bay followed by drinks and desserts at Ku De Ta ndash arguably Singaporersquos hottest night spot on top of Marina Bay Sands Throughout the program there was cultural entertainment infusing Chinese and Indian influences and many opportunities for FBOs to try the local cuisine
ldquoSingapore was a fantastic incentive travel destination The melding of the cultural history with the modern Marina Bay Sands gave our Forever Business Owners a luxury destination and a cultural experience they couldnrsquot have found anywhere else Singapore was clean safe and easy to get around Our Forever Business Owners enjoyed visiting Sentosa sampling local cuisine and exploring everything Singapore had to offerldquo Hower says
ingapore was a fantastic incentive travel destination The melding of the cultural history with the modern Marina Bay Sands gave our Forever Business Owners a luxury destination and a cultural experience they couldnrsquot have found anywhere else Singapore was clean safe and easy to get around Our Forever Business Owners enjoyed visiting Sentosa sampling local cuisine and exploring everything Singapore had to offer
ldquoldquoS
Team Japan Endless entertainment
ASHLEY HOWERDirector of MarketingForever Living Products
42-44 Delve Into Singaporeindd 44 24515 1143 am
KLCC_10YAC_micenetAsia_ad01_0615ai 1 4315 848 AM
45 KLCC ADindd 45 13515 839 pm
46JUNE-JULY 2015
30 MINUTES WITH ALOYSIUS ARLANDO CEO OF SINGEX HOLDINGS PTE LTD GAVE BIZ EVENTS ASIA A LOOK INTO HIS VISION OF A SUSTAINABLE CONFEX BUSINESS MODELWORDS EL KWANG
With a vision to be the leader in the APAC business events industry Aloysius Arlando has no intention to rest on his laurels Since his appointment SingEx has invested a few million dollars in doubling staff strength and conducting robust research in curating events like the Internet of Things Asia which saw more than financial gains for the organisation and its customers The motivation to establish a more sustainable business model and the appreciation of the event subject matter saw the implementation of a two-prong approach in venue management and creating new industry-relevant business events that do not conflict with existing ones
ldquoWhether it is the eventrsquos return on investment or objective companies are looking for good return and value derived from matching buyers and
CREATIVITY TAKES BUSINESS CENTRE STAGE
DelveInto
THE GROWTH OF INTERNET OF THINGS (IOT) ASIAIOT ASIArsquoS GROWTH IN 2015NUMBERS FROM IOT ASIArsquoS INAUGURAL EDITION IN 2014
44 sponsors and exhibitors representing 13 countries10 increase 2100 trade visitors and conference delegates 288 growth
41sponsors and exhibitors representing
11 countries
A total of
1630trade visitors and conference delegates
58 speakers representing 15
countries presented at the conference
85 speakers from 16 countries presented at the
conference (almost double the of speakers)
4648 Delve Into Singapore SingExindd 46 24515 1143 am
When you choose the Fairmont Singapore and Swissocirctel The Stamford you gain access to more than 70000 square feet of state-of-the-art and multi-functional conference and meeting space at the Raffles City Convention Centre Strategically located at the heart of Singaporersquos business district just 20 minutes away from the airport enjoy unparalleled convenience and accessibility Our team of outstanding conference concierges offers support every step of the way and helps ensure that your meeting or event is a rousing success each time
For reservations please call +65 6431 5534 email salessingaporefairmontcom or visit wwwfairmontcomsingapore
THE CHOICE FOR MEETINGS
47 Fairmont Singapore ADindd 47 13515 825 pm
48JUNE-JULY 2015
sellers as a business solutionrdquo said Arlando
The process of creating events ndash whether it is based on a national agenda like Singaporersquos wish towards hosting more healthcare events or opportunities identified through research on key industries to drive tomorrowrsquos growth ndash could take six to nine months
Arlando explained that each curated event should have a lifespan of five to 15 years It must meet the evolving needs of the industry and marketplace while flexible enough to allow the event agenda to morph with the changes in technology or other trends One perfect example is the way traditional exhibitions have morphed into CONFEX (conference-exhibition) multi-faceted platforms to drive engagement through meaningful content shared at conference sessions and business connections and exchanges on the exhibition floor
hether it is the eventrsquos return on investment or objective companies are looking for good return and
value derived from matching buyers and sellers as a business solutionrdquo
ldquoldquo
ALOYSIUS ARLANDOCEOSingEx Holdings Pte Ltd
W Throughout the interview the humble and pensive leader used the collective ldquowerdquo more often than ldquoIrdquo in his sentences When it comes to leadership and talent discussions Arlando expressed his passion for meeting people from all walks of life He ensures his team is a good mix of background and professional attributes His team is important to him
ldquoWe respect our teamrsquos personal moments of needs whether it is new working mothers or one who becomes a carer for the family As human beings if we can take care of our family needs we have won half a battle (in life)rdquo
Arlando keeps his team engaged through no-strings-attached coaching and transparent communication With a big smile and coy laughter Arlando defined the importance of transparency by saying that he graciously obliged when his team asked him to smile more frequently
EVENTS CREATED BY SINGEX
$$$ CONVERSION
KEY INDICATORS OF SUCCESSszlig Client feedback on successful connectionsszlig No of deals and business converted
szlig WasteMET Asia 2012 amp 2014szlig Last Mile Fulfilment Asia March 2015szlig RehabTech Asia March 2015szlig Internet of Things Asia 2014 amp April 2015szlig Radiology Asia May 2015szlig WasteMet China July 2015szlig Green UrbanscapeAsia 2013 amp November 2015
szlig RSA Conference Asia Pacific amp Japan 2013 2014 amp July 2015
szlig International Conference on Sustainable Development 2013
szlig ASEAN Business and Investment Summit 2014
NEW-TO-MARKET EVENTS
MANAGED EVENTS
617 BUSINESS CONNECTIONS made at the inaugural Last Mile
Fulfilment Asia 2015 in March 2015
403 SUCCESSFUL MEETINGS conducted at the exhibition floor
S$122 million worth of deals generated from inaugural Greenurbanscape Asia 2013
4648 Delve Into Singapore SingExindd 48 24515 1143 am
49JUNE-JULY 2015
Quay Room
CITY ESCAPEA RECENT STAYCATION AT
PARK REGIS SINGAPORE SHOWS THE POSSIBILITY OF GIVING YOURSELF OR YOUR MOST DESERVING
EMPLOYEES A BREAK EVEN IN THE MOST BUSTLING
PLACES IN A CITYWORDS GINA SIN
Just a stonersquos throw from one of the most vibrant entertainment scenes along a historical riverside known as Clarke Quay the 202-room Park Regis Singapore would do well for business retreats
Surrounded by lush greenery Park Regis Singapore was first opened in 2010 and has recently completed a SGD3 million (USD22 million) facelift that saw the reception move from the ground floor to the third a new all-day dining FampB venue upgrades on bed items and a complete makeover of the lobby meeting room and rooftop bar
Stretch the lethargy away in the morning with a poolside yoga class where a refreshing waterfall cascades into the 25-metre-deep pool Then
refuel with a power-packed breakfast at Twenty3 Drink amp Dine with the wide variety from its buffet selection
Clarke Quay may be popular for its nightlife but there are also lots to explore such as the numerous hipster cafeacutes bars and restaurants within the vicinity Hotel guests get 10 percent off their bills of participating food and beverage outlets by presenting their room cards
Visit the Asian Civilisations Museum located close by or attempt the adrenalin-pumping G-Max Reverse Bungy along the riverside Choose to
Singapore River Cruise
dine in one of the restaurants or head back to the hotelrsquos Royal Pavilion for their signature Cantonese dishes such as the Royal Smoked Duck and the Wok-fried Mashed Fish Noodle with Lobster
Sign up for one of Park Regisrsquo cocktail classes as a team-building activity for up to 10 guests by June 2015 or conclude meetings with a sunset cruise disembarking from the quayside Watch as the sun sets and the neon lights of Boat Quay and Clarke come to life Spot landmarks and bridges such as the Raffles landing site the Merlion and the Cavenagh and Coleman bridges End the day with more cocktails at Revive the hotelrsquos rooftop bar that is not opened to public until the fourth quarter of 2015 It can be hired for intimate cocktail events of up to 50 guests with outsourced furniture
An incentive package featuring some of the activities mentioned above is available for corporate group bookings until the end of the year
49 Delve Into Singapore Park Regisindd 49 24515 1144 am
Hongkong
26 - 27 August | Grand Hyatt Hong Kong
50 ACTE ADindd 50 13515 823 pm
CMY
51 Pacific Worldc ADindd 51 13515 752 pm
Twice the percentage of Buyers than in 2013 expect to conduct business valued at over
1million
The 23rd ITampCMA and 18th CTW Asia-Pacific
29 Sep ndash 1 Oct 2015Bangkok Convention Centre at CentralWorld
Bangkok Thailand
Incorporating Luxury Travel
Exhibitors amp Sponsors Corporate Travel ManagersConference DelegatesMedia | Corporate Travel
Exhibitors | MICE amp Luxury TravelBuyers | MICE amp Luxury Travel | Association Professionals amp ExecutivesMedia | MICE amp Luxury Travel
wwwcorporatetravelworldcomapacwwwitcmacom
Look At What We Achieved In 2014
Over 2500 MICE and Corporate Travel professionals including association executives and luxury travel buyers from 55 international territories
84 of Exhibitors expect to receive orders within a year
40 of Buyers confirmed procurement on-site with Exhibitors
Host CountryOrganised By Supported By
gtURXP[ltTSXP
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Industry PartnergtURXP[0Xa[X]T gtURXP[ET]dT lt^Q[XT0__Pac]Ta
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Very impressed with the overall organisation quality of buyers and
remarkable welcome reception euromic Belgium
Exhibitor | Christophe Verstraete Executive Director
Great avenue to obtain research information from diverse regions and
destinations Association of the Polish Media Poland
Media | Robert Pawelek Journalist
I got to renew or discuss contracts and build new relations Panorama-Medica Group Co Ltd Thailand Buyer | Katherina E Lempert-Dober Chairwoman
The discussion session was a good sharing session for all my peers Gemalto Singapore Corporate Travel Manager | Jean Bey Senior Buyer - Asia
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53JUNE-JULY 2015
THERErsquoS NOTHING LIKEAUSTRALIA
Produced by Business amp Tourism Publishing Asia Pte Ltd and Business Events Australia wwwbusinesseventsaustraliacom wwwbizeventsasiacom
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54JUNE-JULY 2015
UNLOCKINGAUSTRALIArsquoSNEWEST TREASURE
The Adelaide Convention Centre welcomes the world to its new state-of-the-art facilities designed with the event plannersrsquo future requirements in mind It is surrounded by premier entertainment sporting and medical precincts and set on the cityrsquos revitalised waterfront district
Find out more about our brand new building at adelaidecccomau
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Discover a zoowithout fences
THERErsquoS NOTHING LIKE AUSTRALIA FOR YOUR NEXT BUSINESS EVENTPLAN NOW VISIT AUSTRALIACOMBUSINESSEVENTS
TAU0105_297x420_Zoo_V1indd 1 11052015 520 pm
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61JUNE-JULY 2015
Discover a zoowithout fences
THERErsquoS NOTHING LIKE AUSTRALIA FOR YOUR NEXT BUSINESS EVENTPLAN NOW VISIT AUSTRALIACOMBUSINESSEVENTS
TAU0105_297x420_Zoo_V1indd 1 11052015 520 pm
53-68 Australia Supplementindd 61 24515 1146 am
62JUNE-JULY 2015
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AD
EXPERIENCE WORLD CLASS OPENING DECEMBER 2016
Artist impressions courtesy of Hassell + Populous and Darling Harbour Live
Introducing a new world class convention exhibition and
entertainment destination on Sydneyrsquos sparkling harbour
With an integrated design and best practice facilities you will
be within walking distance of Australiarsquos largest business district
financial centre and hub of thought leadership and innovation
ICCSYDNEYCOMSALESICCSYDNEYCOM +612 8297 7600
MANAGED BY AEG OGDEN
THEATRE EXHIBITION CONVENTION
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E X P E R I E N C E U N F O R G E T T A B L E E V E N T S
S Y D N E Y rsquo S M O S T U N I Q U E V E N U E
A U S T R A L I A NT E C H N O L O G Y P A R K
CONFERENCES I EXHIBIT IONS I CORPORATE MEET INGS
TRAINING I FASHION I PRODUCT LAUNCHES
AND MUCH MORE
salesatpcomauPh +61 2 9209 4220wwwatpcomau2 Locomotive StreetEveleigh 2015
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68JUNE-JULY 2015
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Contentindd 5 261114 1051 am53-68 Australia Supplementindd 68 24515 1146 am
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Engage
From April 30 to May 10 a total of 235 million visitors ndash including 153000 international attendees ndash took part in 200 events conducted throughout host venue Coex from culture exhibitions and conventions to promotions performances and even a beer festival all of which served as an effective marketing platform for the clusterrsquos stakeholders
Among the major events Asiamania a multi-nation business and cultural trade show running from April 30 to May 3 included promotional booths from Korea Japan China and Russia each exhibiting various cultural assets from across the region Contributing to the local MICE presence was the Seoul Tourism Organization whose promotional stand was modeled after
C-FESTIVAL IN SEOUL DRAWS
GLOBAL AUDIENCETHE INAUGURAL
ldquoC-FESTIVALrdquo PROMOTED THE
CAPABILITIES OF A NEWLY-FORMED
GANGNAM-BASED ldquoMICE CLUSTERrdquo
OF EVENT VENUES SHOPPING AND
ENTERTAINMENT PROVIDERS
Seoulrsquos ancient city walls while the Korea Tourism Organization stand introduced visitors to other national destinations Other key events included a ldquoCulture Techrdquo fair and a ldquoCreative Urdquo exhibition zone The festival was organised by the World Trade Center Seoul MICE Cluster Committee
Created to increase competitiveness and allow for joint marketing strategies among members the MICE Cluster initiative unites 13 major companies involved in the business events community including and surrounding Coex which along with the nearby Korea World Trade Center was recently designated a ldquoSpecial MICE Tourist Zonerdquo by local government agencies Members also include business hotels department stores entertainment complexes PCOs and more such as Korean entertainment agency SM Entertainment which appointed K-pop stars EXO as official C-Festival ambassadors
In addition to the festivalrsquos promotional benefits for its members the ROI across 11 days also demonstrated the effectiveness of the event The Coex Seven Luck Casino a foreigners-only
venue for example saw a 401 percent increase in custom compared with the same period in 2014 while the five-star Grand InterContinental Seoul Parnas ndash also part of the complex ndash saw a 209 percent increase in room occupancy over the same comparative duration
ldquoThrough our first C-Festival we were able to see both new growth and the take-off of the MICE industry which is still a new industry for Seoulrdquo said Coex president and CEO Byun Bokyung He went on to affirm his commitment to ldquocontinue building and showcasing diverse content in order for the Korea World Trade Center to become the centre of the MICE industryrdquo
Stephen Kwak an assistant manager at the Seoul Tourism Organization agreed with the growth potential of the C-Festival in the coming years saying ldquoIt helped Seoul by emphasising various tourist attractions that MICE delegates would enjoy visiting during their stayrdquo With the weekend proving the most popular for Asiamania Kwak said that feedback for the Seoul booth was positive with visitors remarking that it ldquowell-represented the cityrsquos diverse offeringsrdquo
Love Heart Project
WORDS BEN JORDAN
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70JUNE-JULY 2015
Engage
With many UNESCO-heritage listed sites and venues in the world to choose from one group chose the much revered West Lake in Hangzhou as the centrepiece for an event Some 90 guests from Canadarsquos York House School travelled to the picturesque destination for a cultural trip planned around a golf tournament
The guests arrived at Hangzhou Sofitel Westlake Hotel on the first day What awaited them was a lavish welcome cocktail and gala dinner set up at the Sky Garden with views of West Lake as its background
The next day was where the program truly began Guests were divided into two groups ndash the Golf group and Parents-Child group ndash according to what guests preferred The group for golf headed for a friendly tournament at Fuchun Resort Golf Club while the other enjoyed a spa session and a tea tasting ceremony The children spent time at Zoo Coffee a creative club located in a shopping mall where its unique set-up resembled a quiet forest wonderland with a myriad of wild animals
Guests then went for a boat ride over West Lake and watched a large landscape live performance created by three renowned directors ndash Zhang
WEST LAKE STORY
A TRIP PLANNED AROUND HANGZHOUrsquoS REVERED WEST LAKE TELLS OF THE DESTINATIONrsquoS RICH
CULTURE AND SCENIC STORIES
Yi Mou Wang Chao Ge and Fan Yue Guests visited the largest isle in West Lake which is called ldquoThree Pools Mirroring the Moonrdquo and covers an area of 6000 square metres The shadow of the isle the elegant garden and the scenic beauty combined makes the isle one of the top 10 West Lake attractions particularly popular during the Mid-Autumn Festival
The group also visited the ancient He Fang Street which has a profound history Consisting of the historical commercial civil and architectural culture of Hangzhou it is the best place
to get acquainted with the destination Groups also enjoyed the ldquoSong Cheng Eternal Loverdquo drama which is known as one of the more acclaimed shows in the world The performance describes the hardship of Liang Zhu ancients the magnificence of Song Palace the fierce battle of Yue Gu Jun the song of Liang Shan Bo and Zhu Ying Tai and the song of the white snake and Xu Xian These stories are told through a spectacular display of sound light and stage effects
70JUNE-JULY 2015
Sofitel Hangzhou Westlake Hotel
Golf tournament
70 Engage Hangzhouindd 70 24515 1149 am
71JUNE-JULY 2015
Engage
Aprilrsquos Wine Down Wednesday organised by ACI HR Solutions and Biz Events Asia gave guests the privilege of a first look at the new Club Lounge at Hotel
Jen Tanglin Singapore (formerly known as Traderrsquos Hotel at Cuscaden Road) Over 90 professionals from
the MICE travel tourism and hospitality sectors networked over drinks and a buffet spread with an
impressive display of sweet treats Guests also had the chance to look at guest rooms on the newly revamped
Club Floor The event was sponsored by Hotel Jen Tanglin Singapore and duetto
HAPPY SNAPS
FROM WINE DOWN
WEDNESDAY
71 Engage Hotel Jen WDWindd 71 24515 1149 am
72JUNE-JULY 2015
ćľŅǴŭƀ뼷āĶɽĄŗۍĉדĀϝĀŞ뼵ϾĀЌѠͱກĀěɁǟħކՠĀǚ뼶ĔȏϝĀŞ뼵ЌѠŠěɁǨͳȩĀĄqಌϾr뼷খأćӃɯӍЌѠ˖Ӫˡġ뼷ĉĶǨɶᅆŠڥĀďĄಌϾĀǃɩ뼷ƦϿĠě֏˺ॎӃɯģĝćĞƶѲʑħϢеǙҜಌϾɆԥ뼶ȁˤ뼷ĔĂʿāĶјǭŗqಌϾrǟħ٧Āǂʚ뼶
ľŅǴċʃ뼷āĶćĂȏοȢКɁʸˋˡʭĀʗˡĉՂNjȒŠğʑ뼷ɝŴĶƧħqಌϾrĪǭػ쨵ĖqಌϾrĴ뼷ƣźŴĶԒĞĖƇĬ쨵뼶ӗęĠĀĉĀƫĄ쨰qಌϾrźŴĶԒĞĖŕķ౯ĀЌѠŠԚċЌѠȞײ뼶ȆƻɝӍqۈिrǟħĂċŞҠƣźŴĶԒĞĖƇĬĴ뼷āĶǨīĖĀĄ쨰NJ뼵Ġʻ뼵Ljǥ뼵ݶиĀʇҌŠȱਢɁ뼶
ឧࡢ뼷ભȘʆĉˍĂĀۈिȢćᎴŐ뼷Ʀďě֏ˡĎĸ뼷ۈिŞҠஅƧĂԿԵĈवƺĀęኧ뼷ڇۃŎƼЍĀԄӪӃɯĉՂǡϰ뼶āĶȠƱ뼷ĔĂԿęĀ
ኧďĄࡒĀNJ뼶ȁˤ뼷āĶјǭŗလिNJۈǟħĔĂʿĀǚǦ뼷ŗĸdžفĀƄਬƺ뼶လف˧ǘdž뼷χƎǢĈԣŭĀ뼷ĄġŚŕƳĀهƞ뼷ԵĈqġŚσفƥيrĀݔ؆뼶அƧƜƚॸćॸĂɁƜƚĂƟ뼷фĘĀလفӲ˴ƄΡȸĠɹ뼵śĠɹ૨뼷ĝđħфĪҍ۵ӲĂśȥſƄᐻĀσ뼶ƄΡۈिŞҠƧƍͳ뼷ƄΡȺໆѲĈĠĬϵɘ뼷ۈि˧ăěģăˆϚȺNJĀ뼶
ćĔċˊʃ၅٧ƀ뼷źāĶĎĂŐΥҨqಌϾrĔċӛʚ뼷ĞĂĞǨͳȩĀĖЪĄƇĬ쨵Ⱥǰ뼷ಌϾ˄ăĂǭđᔐ쨱ಌϾģăĂǭ୨ăĻӍ뼶ŮđāĶҕċԳʇĞĂĞ뼷ȺǰāĶƲĐĝŀƜćಌϾƥġ쨰NJ뼵Ĵǎ뼵Ծ뼵ϔϙŠ뼷ĔĂȏŢāĎĸďĄಌϾ뼶ůķƜćȆĪ뼷ƓěŀƜġĀŇƂ뼷ŕȶđĀĄģđΓīΰĢŹ뼶ڒ
Ƿ୯փఔŨ쨗
ಌϾħˀ좄
ŭʃʃ
ǚтƂύĘʄӃɯٲ뼶ɑջ୯ѮąƬϢеϨȉʇĀ
ȶđȡ뼶
$KXGPVUۈि뼷KDVOſŚĂĀۈिϱǭɆ
$KXGPVUۈिĄŗĪƯĀě˴ӍϱǭЋƶɆ
ȱĈŪ
ɽৠ٧elbizeventsasiacom
௱ᅒ
Ѻᙕĉginabizeventsasiacom
ఫઽ
ৠ٧kristiebizeventsasiacom
72JUNE-JULY 2015
72 Chinese Editorial Lettersindd 72 24515 1150 am
73JUNE-JULY 2015
73MAY 2015
ƼЍ˗ՅЌѠ˥ʿಌϾЌѠˡϘċȞײʗ२ĉƯ뼷ħಌϾЌѠǭąƼĤĀԶѤ뼷ģǞơըdž˽ȞײŢƍͳಌϾӃDŽĀăגɸɾ뼶˗ՅЌѠ२ĉƯȜƍͳѲʹȉಌϾժΆʪʸćĂŐ뼷ƯʭѲʹҺʓа뼷ɡӴĀԜӍࠒΙĀ˝ՊƑħϭދ뼶ȮύNjęϙѲʹ+CEQDWEEKѲʹ˄ύʕᘶƋʕǟĀĻːࢬѱΙǝ뼷ĖƋʕďĀՒŞጣ뼷ǞĖƬԐԵ뼷ఁบጣ뼷৯χƯغĉ˴˖뼷ƲĂċժΆĝɩĖߙϜߝ뼶
ć˗ՅЌѠ२ĉƯĘ뼷ȜĈʈʞɩľߙϜাۋĀƯغĉ˴ΏDŽ˖Ӫ뼷ȺġಗĂǩDŽ؈ǂೀ뼵Ăǩೀ뼵Ăǩ˗Յਓĉ˴뼷ŗӍĂǩƼЍਓϢ˖Ӫǀȗ뼷ŴĶȜࡄħਓϢĘԭċȡĀ˖Ӫ뼶źƲʞऒĀਓϢʠߔಌϾӃDŽĀχ₈Ƭʇ뼶
ĤȀะɸľʞĎĢſŚʘ뼵96뼵չՍȓѣ뼵ՍၽݭDŽ뼵ଔӘݭDŽŠײĀӅśଋąύݔƬЌѠמćĤȀะऄЌѠঢ়ډЌťࢨƬЌѠݔDŽĀмȞॏě뼶ćॏěĘ뼷ڏˡߊͳȩˋśଋਓॏ˽מćƼЍĀŕĤмˡ뼶5ampŚܕߝĈՃȓѣ쨞ĤȀะ쨟ɽઠKUCڱӍěجƖҠӍūǕ쨣Ӄɯ뼵ƱůۈGGJCPԶФ뼷ˤơƜƚħęŝՇҜąĂċĻŗःˤιȸ뼵จęĉȱͶŠąݔƬЌѠŕĤƚяĀĂċݘČƯě뼶
73JUNE-JULY 2015
ɾϒǛТঢ়ЌѠמġŕęĀΪӃࢰȞײǛĎӽȜɘɾϒ⏜ࠑ뼶٩ʹćŭũˡ뼷⏜ࠑǛĎӽʇҌȜшĈǎϢӭ뼷˄ѲĈǚϗᤂːƶМĀěڱӍƜƚɁŞ뼷ಗƪċၰěढ़Šċěڱढ़뼶ˤơş֏ϝĄҬŅŭǛТঢ়ЌѠמȉ1TKGPVCN5GC8KNNCUCPFQVGNQORCP[VFڑ፴ৗڱćǘ⏜ࠑũѲ˟ȷǛĎӽЌѠŗĎĀԨĂċϝ뼶
क़Ś쨞OCTCӘЌѠӍʇҌ҈ثQVGNU4GUQTVU쨟ǘඳୌसӘራҠũѲĀ҈ثӘЌѠ쨞OCTC$CPIMQM쨟ć˥ūڏDŽąοȢКĀũˡ౯К뼶҈ثӘЌѠѲĈǎϢӭ뼵Ăċঢ়ډƄ˪േ౸뼵ĂŝʞǘljڝĀЌť뼵ĂċĐɒذƬʇħМƬĀƄჾКၰěढ़뼷ŗӍƪċĠβĨढ़뼶ĠβĨढ़ĀʋύරඌغŪ뼷ĻźӖĀĢƔʾϞɌʭ뼶ب
73 Chinese Sound Bitesindd 73 24515 430 pm
74JUNE-JULY 2015
ŊĈĉĻŗΞĘʄĄĂǝƄՃĻĨ뼵ĠĠӴĀŚęĝ뼶ȺۍĉדĀटĐę뼵ᇱЉĀΝբŠƍͳĀ϶ᇫሊş֏ĀŀƚໆѲȢĄġŚǀ뼶ȮϾĀʁĤҠ뼵ăߟĀĤĐŞઝǒҠĖōǩĀʋභ뼷ĘʄƄĴƄăćᄏƜƺŠŀƯ뼶
ĘʄĨŪħġŚě֏ˡĀȶ뼷פą؈ŠӃɯٲŢ˺ॎӃɯˡӪĀڇŠ؈ॸဩ뼷ԨĂĈϙʲɫĄˬιʘĀşТ뼷ȺˢϞవȘʆęΝ뼶ăΡǷȮċŚŝǝΝśşǡϰĘʄ뼷ĝĨڨǷŗŕŨĀĴǎĖТ뼶ĘʄӃɯٲŚӃɯਇɘǥːϵŀȩФ뼷ύǘĈŎԭħϔϙĀιʘ뼷ĘʄƲŭĝڇۃąƞęՏŚěڱӍ֏זĖĔƀڏDŽ뼷Ȇġďಗą(QTOWNCวݭġŚę˺ظ뼵ցЍ҈뼷ŗӍɩᕹϝĀĘʄŚĴظঌєŠĘʄŚǗΆ뼶
ϝĀŞϯȗȓѣӍƜƚॸȓѣXGPVU6TCXGNUKCƼЍჼƂɽǀȗCZCPVCUWYCPćă΅ǡŗ+ɮŝĀǻśଋąćĘʄڏDŽĀŚě˺Ӄɯűזě쨞+6JKPC쨟뼶Ŵćˈɩ$KXGPVUۈिਲ਼ɝĴȩФ뼷ĘʄćĔŭƀşŀąňęĀȻ뼷ƦؼĝĄŎᇫሊĀƶˋş֏뼶
qŢǘěغڱĎĸ뼷ĘʄĻĸԵĂНĈϙʲɫ뼷ƦؼąƄՃĻĨ뼶פąЌѠƥʋ뼷ĘʄŃĈňĠăǜՏĀɁŞŗӍԵĈȆŞɡĀբžŴĶ˝Պ뼶r
ěڱɁŞҤćĘʄĘʄшĈϿĠęՏě֏Ɂࢰ뼶ĘʄĤŚűז֏ƺĀŚڇۃġķďĄȺġĂċŕԵזӍƜƚɁࢰ뼷ƦؼģĄĠŭĎŚޱǫʕˡѩŞ뼶ĘʄȘűě֏ġķģĄڏěĀז֏ԨĂċډĀŚě֏ɁŞ뼷ƑĄڏѩĂȸ֏ěƂĀχџ˝Պ뼶ԨĂċџলĀɁŞĄĘʄŚěڱġķ뼶ĔċŗڏѩęՏŚěڱ뼵ԄӪΡƦʄʭʋĀěڱġķŞހŝݖઽͲġķ뼷ʁƶdž
Ęʄě֏ˡLjϋ˓ஸ
Ǘ˸뼷ȉʋභоŚӚ౨եȠʫ뼷ιʘѲƶϔŨຂ뼷ŞȗʞīĐћয뼶ěڱġķшĈĂċǚϗːƶМ뼷ĻગĉĀƄჾՏၰěढ़ŠċęŇăDž뼵ɧϜᰋࡊĀĠβĨěڱढ़뼷ߴĈŕϵɘĀƬڐͶՕӍǜཥѲ뼶ˤʋ뼷ěڱġķʭģѲɪĀʁƶեęЌѠ뼷шĈǎբҍϾϢӭ뼷ѲӍěڱԜӝ˖ӪमƼ뼷ĻӖՏĀěڱŠƜƚ뼶qrƼЍΡ뼵2ʠĉěӍͶԉěڱ뼵ljۈिş֏ݭDŽŭěŗӍġŚŭĘʄȘűěũDZȐၰĝćĔƀڏDŽ뼷˄ɩĖƶ뼶
ĘʄŕĤɁࢰ숯숯Śŝě֏ġķ쩑ӅNJǩ؆ħ0CVKQPCNZJKDKVKQPCPF
QPXGPVKQPGPVGT쨞5JCPIJCK쨟뼷Һ؆q0쨞5JCPIJCK쨟r쩓Āśƍ뼷ȜźϿĠۈƖŞҠĀതڌŢƋᓮƔ˫ɡ뼶Śŝě֏ġķύŚŝԄӪˌŠĘʄ؈ʸǟդӚ뼷ɽӚ౨ǚϗħоːƶМ뼷؆Șʆƥŕ뼶ě֏ġķшĈоːƶМĀبʭ֏ɁŠоːƶМĀبʋ֏Ɂ뼶بʭ֏ɁಗċęՏ֏ढ़Šċ٣ܪևŇĀ֏ढ़뼶ƲĂċęՏ֏ढ़ĀǚϗħːƶМ뼷ևŇĀ֏ढ़קːƶМ뼷խǫߴĻˢТ֏ढ़뼶ˤʋ뼷Śŝě֏ġķģѲĈċęŇăDžĀěڱढ़뼷ĻગĂχƁԮĉăDž뼶ǟħϝǡȘʆĘǚϗŕę뼵njːŕƬĀě֏ෞʸɆϝ뼷Śŝě֏ġķנמˀ뼵ઝǒ뼵Ԑߺ뼵ǘĂɆ뼷ŃѲĈѩȓ뼵Ԅˡġķ뼵ɪЌѠDžѲ뼶
Ĉqʁƶแrƥ؆ĀĘʄŗȺযĀęڇۃĀӃɯѺ۷ࡒNJЪጠŗӍՏĀŚě֏ƜƚǡĎڏѩ뼶
ǚтƂ
NJ졿ఫ
74-75 Chinese Cover Storyindd 74 24515 1150 am
75JUNE-JULY 2015
qύǘĈŎԭħϔϙĀιʘ뼷ĘʄƲŭĝڇۃąƞęՏŚěڱӍ֏זĖĔƀڏDŽ뼶r
ːĘʄӃɯٲŚӃɯਇɘǥ
ȞЌѠ뼶ĔŝЌѠŮĈǎϢӭ뼷Ӛ౨ǕǻύĂƁڝƬĀūǕݱɽˌ쨞Ӛǘŭͳ쨟ǨϐӚƦŪ뼶
ĻગĠǩਓϢ뼷ƦؼшĈۍĉٵґĀƬסĐɒذŠʕђĀϜٲ뼷ґʸˈƞՏĀƜƚ뼶ĀѲʹĄǘŗǡΟǼĀϜٲϐҜȥŪ뼷ƧȺŒŞ΄ąˈľŅȉλĎĀȗЯ뼷ŐଟĀŬǰƅ뼶
ԨĂċກĀɁŞקĄк˟뼶к˟ĄĂċמඵӭŠЌťǘĂɆĀ२ĉě˴உǒˌ뼷ŞƳĘʄĀġķŞь뼷ĄĂċʗŦȏˣߜĂċћ뼵뼵ΜĀˬǎ뼶ƜƚॸĻŗಶůĔƀĀˬǎǟħƜƚɁŞ뼷ŕґʸăɸľĉĀƜƚ뼶
ӃɯѺ۷ࡒĘʄшĈযĀ˥ͳΝNJЪጠŠ۵ĠΦࡡ뼷եϒĀՕNJȉŞĤɭɌĀĠƟNJȠઽʸ뼷ŪąĈĀʄ৫NJ뼶ʋභоŚӚ౨űז쨱ĈŎɸľŭĀġŚԽڄӚ౨ȉѲʹɧϜĀԽŠdžͳ΅ăෲĀΝᴂዣχƎঞĄȘʆɯϢĖĘʄĴĀκɯƥŞ뼶ʞǘᐤҠŠ༽ҠĈŎĀࡊŚĀƳߋӭӚ౨뼶ĔȏբžĝĄ˺ॎӃɯͱƜƚǡӍƜƚŶĀŕމŅ뼶
ͻĘʄŮĈŒѧǫԘĀեϒᆶŝԳŠƬďĻˢТĀसӆŠിӆĝĄڏѩě˺ӃɯĴăĻǸľĀӗމƥŞ뼶
ĤNjƄՃĘʄшĈϿĠڏѩęՏŚ֏זŠěڱĀɁŞ뼷Ʀ۵ĠĀϾӍԄӪЌѠģĝшĈϵɘ뼵मĀʗˡěڱѲ뼶ƜƚॸĞߜˣο˩ܪĀɁŞ뼷ĘʄȜĄĆĀŕՊ뼶˝މ
ƜƚॸăҨছ˝Պć06ĘʄڏѩĂɁϜЬƬݔĀ৫Ţ뼶ĔŝΪφĠŭષ۵ĠDŽˡę˺ĀஉǒˌȜ२ĉěǨ뼵ډԐढ़뼵Ќኃ뼵ঢ়ډфŠஉǒˌʪʸħĂɆ뼷ħƲĂʞĎਓǙҜǡǨλĈĀ৫ŢɆԥ뼶உǒˌԵĈĻગĉνӐКٮЌ৫Ţ뼷ͱĉၰěКĀˬǎ뼶ǩŚĀԐढ़ǂೀ)TCPV$TWPUGFGPŃĻħƜƚʔǻǭ˱뼷ŗӖਓϢĀˍ뼶06ĘʄɆƍĀĄћĂƄȕĀȞʞ뼵ՇҜƺŠџݔ뼷ŕґʸ
ćĔƀڏDŽĤмȞşҘě뼵Ĵল뼵ƜƚŶ৫ŢŗӍΡě뼶ǨŗŚōǩȞײƧʑӘϙ뼵ı҈뼵KOO[JQQ뼵ᅱᅧ뼵วѩŴĶĀƜƚ뼶ڏŠɲϜϙĝ˝ՊćĔƀݭ
АҔćĘʄϒʋභƳΟǼĤܪҠʭ뼷๗ŭĘʄȘűڏѩŞĀnjĴѲʹ
74-75 Chinese Cover Storyindd 75 24515 1151 am
76JUNE-JULY 2015
ТŪιͲĔٯĄƦͲȒĀƂ뼷ĻĄۍĉדኁĀĄЌѠӍӃɯ˖ӪˡĀߊӿϰϰఆĨƚȡ뼷ŊĨӍĴŢϢеɘDŽڥɘ뼶뺭
ćǗŔɫ뼵55뼵ȖŠ)EJCVDžǗŔʘԭħşТĀƎĐ뼷ĉȉĉƥǎĀˈਜঞĄӚӐŠάȱͶŕȶđĀƶК뼶Ţǘߊĉ˴Ďĸ뼷ĈąĔȏǗŔʘĀৗՎ뼷ŢϢеɘDŽɘďȻīΜƦͲڏ뼶Ļ뼷ďϝǡĀŰߧƦҶ뼷ЌѠӍӃɯ˖ӪˡĀߊӿڥఆĨƚȡ뼷ŊĨӍĴŢϢеɘDŽٯɘ뼶뺭뺭
२ĉϢе˖ӪĄࢨˡŪβĀȱਢ뼷ਯȺĄćЌѠ˖Ӫˡ뼶ĂŝśɡĀЌѠκΓīƧźĢŹǜതڌŢƋҠŒũĎ뼷ąĢŹŠതćɳ뼷ĈĠɹ쨵ňĠĴȊ뼷ࡍהŢƋĀڌćϢе˖ӪĔċցΆĘ뼷ЌѠߊӿТăĖЌѠćܦΰɌʐਓϢŦƟĀnjː뼶
ͱϿߊĉ˴ˆ˽ɝĂɝĢŹĔċɝʚ쨰ϢеěǂƚȜŀNjιƈāĀʅȁĄƇĬ쨵ȺǰďĄǥʿĀӷݦȱͶŠϢеĀฑࡄʇ뼶ĂҶŗકƥ뼷ЌѠߊӿƙĀĄqӚӐȱͶrĀŀNj뼷ƦăĄڙᆃĀˈ˱뼶
ljĂċߩղϰϰĄŕՋĀ뼶ƜƚغͱϿĄȁħԚċЌѠȞײ뼵ЌѠĀŞžͱȁЌѠǔɘDŽջĤDžʅȁŢԚĂŝЌѠмŀ뼷ȚЌѠߊӿĈޡȉĔǩದćϢеԒͶ뼷ũ˧ȉŴĶӚӐʸǟȱͶ뼶ȚНʥ쨰ăĻŮʘľǗŔɫͱҽƱĎȉϢеӚӐʸǟȱͶ뼶
ſŚʘěڱȉƜƚŭƼЍěڱ٩ԏ뼷ۈिȜҬφڇʠԄӪӃɯɁ뼷ƦԄӪƜƚȜભŕęˌŒ뼶ȁˤ뼷ĞđćതڌպݰĀě֏ˡġŒĂᤋ뼷ЌѠďκӚӐĂжƬΙ뼵ƬвĀߊӿ뼶
ӍĴŢϢеɘDŽɘĄȌīϢеŕĈвĀƶʑ뼶эɘăȚȩФߊĉ˴ŢϢеŠĔඐŀNjĀȶ˸뼷ģĄƬߊĨƺĀƶʑ뼶ĴǎĄȱਢ뼶ȮŕŶĂơȉϢеԒͶĖĪĂơĀɘăˆ˽ɸľċŇĴ뼶ŚʠϵϢеɆԥϯȗශઆȓѣ49QTNFYKFG˥ʿŢۈƖŞҠě֏ˡɘDŽąĂЬз뼷ʪưФĈĀದćϢеĈߊӿȉŴĶɘ쨱ˤʋ뼷ɸľĀߊĉ˴ΞħŮđŴĶιďΚȥŪӪ뼶ĔċƄࡢħۈƖҠĀߊˌǀȗژąܔѧ쨗
ȁˤ뼷ħąŕęՃʇŞƬߊƯě뼷˄ϢеɘĈвॼ뼷κƙĖŗĪڨǴž쨰s đĈࡄNjŠƱķ뼶ǚŢϢеđϭࡄ
Nj뼷ਯȺĄćƸĀľԘġ뼷ϢеňͲďĨƴśĆĄśǘŬķͱĄȩǚˆޚƦǢ뼶ǞĎ뼷ĈƱķƷĨϢеƱ˖뼷ĂϢеƱ˖뼷ĆŪβĀǴĢƔďƬ뼶߀
s ĠɝũǽКʚϝ뼷˄ɑϢеȀŗĸdž뼶ĔĄĂƞڇϢеϨȉƸĀƤƶʑ뼶ĻŗȮqħƇĬr뼵qƧڒr뼵qƇĬr뼵qɑĆffɑгār뼵qĆĀğʑƧrDžɝƶКũ˧뼶
s ĞѩʑdžɃϢеĀѢˆ뼶ϢеƫĆĀɝʚŶ뼷ăđŮĄӕҢćŦƀ뼷ɝȠȱĀɝʚ뼷ĔƟĆĈĻĨȌīϢеŊĈĞĖĀʋĀƱʜ뼷ģĻŗӚӐŐϢеŢĆĀƱķ뼶
s ыħϢеԵĈҲĀʋ˖Ӫ뼶ϔĄҺ˱ĀȅѮѲʹ˖ӪģӖ
ŗźϢеƴīĆňķ뼷ĨdžɃŴĶĀ뼷ȮƦźŴĶŢĆмŀČƗ뼶
s źϢеƢƅĆdžɃŴĶĀ뼶ěڱĉ˴ƼƔdžɃŴĶߊĝЏʫغĀ뼶ȁˤ뼷ժዓȴ뼷ăđǙᛃ뼷ģăđߣŎǟśѢˆ뼶ȮĆĀɝŠɽʪ뼷ϢеĨѿʓƢƅĆĄdžɃŴĶƥǡǨĸĀƸ뼷ƦؼģěźŴĶƴīĆňժķŠůķ뼶
ʘľȉϢеƥǎĀˈਜŠӍĴĀɘ뼷ăȚĻŗźĆŨэТŪιͲ뼷ƑȶđĀĄĻŗƬĆĀߊĨƺŠϢеĀƫǼ߀뼶
JTKUVKPG)COCTTCĄ49QTNFYKFGɽઠ뼶49QTNFYKFGĄĂؽƖҠۈŝŚʠϵĀϢеɆԥϯȗශઆȓѣ뼷шĈο˩ࡒĀě֏ǀԥ뼶˽ȓѣĪĀۈƖҠӿʗɠħϢеǭȉě֏ȠȱĀјƶ뼶٩ƢނŰ뼷ɑˢˈȉJTKUVKPGԒͶ뼶Ǘ쨰EJTKUVKPGICOCTTCNTCYQTNFYKFGEQO뺭
76JUNE-JULY 2015
qɘăȚȩФߊĉ˴ŢϢеŠĔඐŀNjĀȶ˸뼷ģĄƬߊĨƺĀƶʑ뼶ĴǎĄȱਢ뼶ȮŕŶĂơȉϢеԒͶĖĪĂơĀɘăˆ˽ɸľċ
ŇĴ뼶rCHRISTINE GAMARRA
LRA WorldwideɽઠؽƖҠۈ
ƢԺ
76 Chinese Knowledgeindd 76 24515 1153 am
IBC IBTM China ADindd 50 13515 833 pm
ಌϾ٧
7 Sabah Tourism Board ADindd 7 24515 1235 pm
30JUNE-JULY 2015
LUXURY AT SEATHE GOLDEN AGE
OF SAIL STEALS THE LIMELIGHT AT A RECENT
OFFICIAL MEDIA LAUNCH OF ROYAL ALBATROSS IN
SINGAPORE
WORDS GINA SIN
Some have always seen the appeal of having events held near water whether
it is an outdoor poolside cocktail event or a networking party on a dockside yacht
against the sunset Royal Albatross originally built in 2001 and later acquired
by Tall Ship Adventures Pte Ltd is the latest attention grabber for business
events in Singapore
Once a traditional sail training ship Royal Albatross exudes sheer luxury with its hard-carved wooden interiors sturdy
aluminium masts 22 majestic sails and 60000 LED lights customisable to 512 colours It can accommodate just shy
of 150 guests for day sailing or over 200 guests berthed
The media launch perfectly encapsulated the experience of being on the ship We went on a tour of its 185-square metre
upper deck Grand Salon and five ensuite cabins and enjoyed cocktails and canapes
specially prepared by Clubvivre We watched its crew climb the shiprsquos masts
in preparation for a ride out to Lazarus Island where fire-eaters gave us a warm
welcome and a delicious satay (barbequed meat on sticks) buffet awaited us We
headed back to reality eventually but not before everyone was handed flutes of
bubbly to end the beautiful night
Delve into Thailandrsquos spiritual culture at the Erawan Shrine located in the heart of Bangkokrsquos Ratchaprasong precinct on Ratchadamri Road Proceed with a stop at Grand Hyatt Erawan Bangkok a renowned luxury hotel located just next to the shrine
Despite a lobby constantly abuzz with activity it induces a calming effect on arrival as the fragrant air-conditioned setting cools you down The newly-refurbished guest rooms showcase residential-styled amenities making delegates feel right at home ndash perfect for residential conferences and events The hotel offers event planners an incentive to a rejuvenating experience at the tranquil isawan Residential Spa amp Club
While ldquooptionsrdquo is a key component with creative event buyers the hotel offers a high-end board room a grand ballroom with an eight-
metre-high ceiling as well as The Campus event space which continues to draw hot demand since its launch in 2009 A Singapore-based corporate event specialist feels The Campus ldquoprovides a fun environment that inspires creativityrdquo where delegates can relax and be themselves contributing to ldquobetter communications at an eventrdquo Due to its unique setting The Campus has also started to attract banquets and weddings
With the rise of smaller-sized events and incentive groups ldquothe residencerdquo offers a New Yorker-designed executive residential-styled setting Whether itrsquos pre-event drinks in Apartment 305rsquoS own Gallery or breakout creative sessions in any of the other four luxurious event rooms ldquothe residencerdquo provides a unique environment for planners with the objective to strengthen team spirit and enhance relationships
TheLuxuryIssue
LUXURY IN THE HEART OF BANGKOKEXPERIENCE THE LUXURIOUS FEELING OF SPIRITUALITY COMBINED WITH A HOTEL THAT KNOWS EXACTLY WHAT EVENT PLANNERS NEED
WORDS EL KWANG
The Campus
Royal Albatross
22-33 Luxury Issueindd 30 24515 1138 am
31JUNE-JULY 2015
TheLuxuryIssue
Major hotel chains and their rapid growth in the Asia Pacific region have always gotten most of the attention in business events The rise of independent hotels however has been evident in recent years as the category gains more prominence A Biz Events Asia survey conducted in May revealed that the majority of respondents (95 percent) are interested in independent hotels due to their unique product offering
ldquoTravellers today are looking for authentic and memorable experiences where travel is aspirational and luxury is defined by personal life and style preference at any given time in your liferdquo says Josephine Lim managing director of South East Asia for Preferred Hotels amp Resorts
ldquoIndependent hotels are often borne from entrepreneurial hotel owners with a passion for the art of hospitality They deliver the authenticity of a destination ndash featuring the unique characteristics of specific cultures within their own brand of hospitality that allows discerning travellers to lsquolive like the localsrsquordquo she adds
Also playing a significant role in the rising trend is a growing demographic of high-earning millennials with sizeable disposable incomes looking for exclusivity in cooler trendier and off-beat experiences
ldquoIndependent hotels pay a lot of attention to detail and design aesthetics Though some of them may be smaller the experience is often different and more magical I tend to stay in such hotels if I want a different experience they tend to feel more luxuriousrdquo says Jeanne Hong a 35-year-old finance professional who is also the
THE LUXURY OF AUTONOMY
INDEPENDENT HOTELS OFFER OFFBEAT OR EDGY LUXURY
EXPERIENCES BUT HAVE THEY GAINED THE TRUST OF EVENT
PLANNERSWORDS KRISTIE THONG
The Dhara Dhevi Chiang Mai
31JUNE-JULY 2015
22-33 Luxury Issueindd 31 24515 1138 am
32JUNE-JULY 2015
co-owner of The Snack Guru an online store selling healthy gluten-free snacks
Putting independent hotels within a single alliance has long been industry practice and there are many benefits to doing so An independent hotel under a company like Small Luxury Hotels of the World or Preferred Hotels amp Resorts can save costs by easily tapping into the hotel companyrsquos global distribution channels gain awareness through joint marketing efforts or build continued satisfaction with the companyrsquos loyalty program While individual properties may be overlooked when pitching for corporate business joining a hotel company offers them tender opportunities with multi-national corporations
These independent hotel companies have been gaining traction Worldhotels welcomed seven new members in the first quarter of 2015 adding to its portfolio of nearly 500 properties worldwide Small Luxury Hotels of the World has announced at least eight member hotels and resorts of which several will be opening throughout the year Meanwhile Preferred Hotels amp Resorts introduced six new properties ideal for the business events market that will be scheduled to launch by the end of 2015
A CHAIN GOES FREEIn early 2015 Starwood Hotels amp Resorts announced the launch of its 10th brand that now falls within its extensive portfolio Tribute Portfolio promises owners Starwood Preferred Guest (SPG) members and guests
the ability to ldquostay independentrdquo with a selection of independent upscale hotels in high-demand destinations While falling under the new brand name the independent hotels within the portfolio will maintain their own unique identities and continue to promise boutique service
Adam Aron chief executive officer of Starwood adds that the mission of the new brand is to ldquobring great hotels in great destinations to loyal SPG members who make up more than half of all Starwood staysrdquo As with Starwoodrsquos other nine brands SPG members will be able to earn and redeem Starpoints at Tribute Portfolio hotels and enjoy in-hotel elite tier benefits such as upgrades welcome amenities late check-out and more
NUMBERS FROM THE SURVEY
LEADING HOTELS OF THE WORLD SMALL LUXURY HOTELS OF THE WORLD
95list something new and unique product offering as reasons why they will go for an independent hotel
35 will take into consideration loyalty programs when considering the use of an independent hotel
Event planners have stayed with a member hotel in these hotel companies at least once
ITrsquoS ABOUT THE SERVICEThis recent development from Starwood may put independent hotel companies on alert in particular due to Starwoodrsquos strong and global branding as well as its loyalty program While many independent hotel companies offer some form of loyalty program most are only beginning to find a footing with loyalty programs specifically for event planners Elaine Macy senior vice president group sales for Preferred Hotels amp Resorts revealed that a meeting planner loyalty program is currently undergoing a Beta testing in North America under iPrefer the companyrsquos point-based guest loyalty program It was introduced in early 2015 to offer planners points for actualised revenue from rooms booked
Royal Palm South Beach Miami Starwoodrsquos first Tribute Portfolio feature hotel
22-33 Luxury Issueindd 32 24515 1138 am
International Starfor Leadership
in Quality Award 2013Gold Category
Certificate of Excellence2014 WINNER
One World Hotel
Find us on
first avenue bandar utama city centre 47800 petaling jaya selangor malaysia toll free domestic 1300 88 7888 toll free international 1800 88 7888tel 603 7681 1111 fax 603 7681 1188 email enquiryoneworldhotelcommy website wwwoneworldhotelcommy
Half Day Meeting Package from RM218 per person per day
Full Day Meeting Package from RM228 per person per day
2015 Meeting Packages
Meeting faci l i t ies recognised by the world
At the 5-star One World Hotel you can expect ample space luxuriously appointed with spectacular chandeliers and state-of-the-art facilities including simultaneous interpretation system live feed facility and mood lighting with variable colour setting and free Wi-Fi However what makes corporate functions here extra special is the opportunity to put fun back into functions
Anythingrsquos possible in One World To add some excitement to your next event speak to our Conventions and Events team today at 03-7712 2289 or email cneoneworldhotelcommy
Prices are in Ringgit Malaysia and inclusive of 10 service charge and 6 goods and services tax
ldquoTravellers today are looking for authentic and memorable experiences where travel is aspirational and luxury is defined by personal life and style preference at any given time in your liferdquo
JOSEPHINE LIMManaging Director of South East AsiaPreferred Hotels amp Resorts
at member hotels and already has more than 550 planners enrolled
Perceptions of service standards and event delivery also differ According to survey findings perceptions are pretty much split down the middle when it comes to concerns over an independent hotelrsquos brand standards in event delivery
While some believe the use of an independent hotel for an event may ldquonot be able to benefit from the established international image of hotelsrdquo others feel they offer a less mainstream and more intimate touch while not compromising on service standards Many will take to leisure-focused research through sources like TripAdvisor or rely on word-of-mouth to gauge standards of an independent hotelrsquos ability to host events Some however feel that the overall experience is dependent on the staff and service standards and do not take into account the hotel status
22-33 Luxury Issueindd 33 24515 1138 am
34 Luxperience ADindd 34 13515 841 pm
35 Pullman Bangkok King Power ADindd 35 19515 758 pm
36JUNE-JULY 2015
TalentAndMentor
There is no argument ndash talent is one of the most common and hottest buzz words in business events and hospitality While many companies experience what appears to be a talent crunch in Asia one professional who has spent years in talent assessment and human capital strategies suggests the ldquoright fitrdquo might be the bigger issue
Thomas Wai director for Asia Pacific at Talent Plus Inc says the challenge of identifying engaging and retaining talent differs for a region as large and diverse as Asia Pacific With his work bringing him to over 30 cities in China including the third and fourth tier cities Wai has met ldquogreat people who are driven honest and hardworkingrdquo and seen career fairs in Shanghai filled with tens of thousands of candidates expressing genuine interest Identifying talent is likely to be an issue here according to Wai and the question companies should be asking is if there is a structured and effective interview system in place to identify the right talent
For mature cities such as Singapore and Hong Kong talent retention is at play
ldquoUnfortunately many organisations do not pay sufficient attention in re-hiring their people They pay little focus in developing their potential They focus on peoplersquos weaknesses rather than setting them up for success As a result talented people leave the organisation and recruiters assume that they cannot find people to join themrdquo Wai says
ITrsquoS NOT ABOUT THE MONEYThere is a misconception that salary compensation and benefits are the most crucial investments in employment or talent retention While they used to be the key elements to attracting and retaining talent evolving socio-economic factors along with a thirst for information and constant change brought on by the Internet age have shifted mindsets of working professionals Wai calls monetary benefits ldquosatisfiersrdquo but not motivators
ldquoThe key motivators to truly engage and help us to getting and retaining our performers are recognition one-on-one time mentoring setting them up for success paying attention to them listening to their physical and emotional needs helping them to become significant and allowing them the freedom to be the very bestrdquo he says
We are well aware that a sustainable work force be it in the West or Asia Pacific starts from the top And it may be the hardest but most rewarding step Top leadership will first need to show commitment in building a talent-based culture and demonstrate that they care about their people
ldquoThen you need to understand the DNA of your top performers decode and understand what makes your successful people successful Use these DNAcharacteristicstraits to create an interview as part of your selection consideration when you are considering new candidates or promoting from withinrdquo Wai says
THE LUXURY OF TALENT
SCRAP THE IDEA OF A TALENT CRUNCH WE HAVE THE TALENT IN ASIA BUT DO WE KNOW HOW TO
GET THE RIGHT HIREWORDS KRISTIE THONG
36JUNE-JULY 2015
It is useful to evaluate his potential so as to help him with his blind spots while putting focus on his strengths
On top of constant and open communication Wai recommends ldquostay interviewsrdquo These interviews recognise the achievements of employees and identify subsequent steps for growth
ldquoThis way you would have a better chance of creating a sustainable work force for the future state of your organisationrdquo Wai adds
SUCCESS SHOWSA sustainable workforce translates to a successful business Wai cites the example of the Capella Hotel Group where its property in Singapore continues to enjoy one of the highest occupancy rates since its opening six years ago When the group took over the Ritz-Carlton property in Bali it enjoyed the ldquobest year ever after 17 years in businessrdquo Founder Horst Schulze was quoted in an interview saying itrsquos all about the right hire
ldquoWhat a customer wants is no defects timeliness and caring service How do I know my front office manager is taking great care of my guests I can ensure this by selecting the right talent Somebody that has it in themrdquo
The effect flows through every aspect of the business
ldquoYou could see the positive results from their high level of guest satisfaction guest retention employee satisfaction and ultimately financial rewards for the owner and investors as wellrdquo Wai says
36-37 Talent and Mentor Thomas Waiindd 36 24515 1140 am
37JUNE-JULY 2015
37
ldquo
ldquoThe key motivators to truly engage and help us to getting and retaining our performers are recognition one-on-one
time mentoring setting them up for success paying
attention to them listening to their physical and emotional
needs helping them to become significant and
allowing them the freedom to be the very best
THOMAS WAIDirector Asia Pacific
Talent Plus Inc
37JUNE-JULY 2015
szlig8QGHUVWDQGERWKWKHLUtalents and desires and their weaknesses and blind spots
szlig)RFXVRQWKHLUWDOHQWVDQGcreate platforms for them to exercise their strengths
szligHHSDQRSHQGRRUSROLFIRUyour teams to approach you with concerns suggestions and innovative ideas for growth
szligQGLYLGXDOODFNQRZOHGJHtheir hard work and achievements do it timely and sincerely
szlig5HPHPEHUWRWDNHWKHWLPHto understand why a team member would make the decision they made and why instead of rushing to judgement about a decision
KEEP THE MOTIVATION
36-37 Talent and Mentor Thomas Waiindd 37 24515 1140 am
38JUNE-JULY 2015
Knowledge
IT MAY SEEM OBVIOUS BUT THE STARTLING TRUTH REVEALS A GAP IN HOSPITALITY SALES TEAMS AND THEIR ABILITY TO FOLLOW UP
In this day and age of email SMS Twitter and Gchat personal contact is still the most important way to build relationships In a world of ever-increasing automation and impersonal service a hotel must distinguish itself from its competition Hospitality sales teams need to realise that product and price are very similar in todayrsquos market What will be the clientrsquos reason for awarding a piece of business The relationship with the customer and the loyalty built up over time Hospitality
38JUNE-JULY 2015
THE ART OF FOLLOWING UP
THE LUXURY OF KNOWLEDGE
WE OFFER INSIGHTS FROM TOP INDUSTRY PROFESSIONALS IN A SPECIAL
KNOWLEDGE SECTION GO DIGITAL WITH US BY ACCESSING FULL VERSIONS
OF THESE ARTICLES ONLINE
CHRISTINE GAMARRADirector of Operations Asia PacificLRA Worldwidechristinegamarralraworldwidecom
sales teams must be in the business of building relationships instead of taking orders
A prompt and personal follow-through with the client is the most effective technique to gain commitment Following up not only displays a sense of urgency for the business lead it gives the opportunity to advance the sales process towards a decision The timeliness of a follow-up is another factor that will communicate your reliability to the client A follow-up should not be later than 48 hours after the last communication with the client
An effective follow-upszligHVLQFHUHDQGFRQILGHQWszlig$VNRSHQHQGHGTXHVWLRQVWKDWLQYLWH
the client to elaborateszlig3UREHLQWRRXUFOLHQWOslashVUHVSRQVHVszlig2IIHUVRPHWKLQJRIYDOXHOtilde
for nothingszligHPRQVWUDWHWKDWRXXQGHUVWDQG
what the client is looking for
Read the full article online at bizeventsasiacomluxury-of-knowledge-follow-up
38-39 Luxury of Knowledge_KTindd 38 24515 1140 am
39JUNE-JULY 2015
WHAT SHOULD YOU LOOK OUT FOR BEFORE PENNING AN EVENT SPONSORSHIP AGREEMENT
Exclusivity ndash Most sponsorship agreements would provide some form of exclusivity This is to avoid competitors sponsoring the same event or to avoid association with a conflicting category Where category exclusivity is provided for its scope must be clearly defined Eg A soft drinks sponsor may agree to exclusivity for non-alcoholic drinks or insist on being the only beverage sponsor
Trademarks ndash The agreement should state the manner and form (colours font size proportion to surrounding text graphics etc) in which the sponsorrsquos trademark may be used Likewise the sponsor may wish to conduct its own advertising and the event organiser should also have control over the manner and form in which its trademarks and logos are used
Payment ndash Often involves a hybrid arrangement where a percentage of the fees is paid up front and the remaining being paid in accordance
WORDS EL KWANG
Duetto a technology and services company offering medium to large hotel groups and casinos a three-year old system that assists in implementing revenue strategy In an exclusive interview with Biz Events Asia Patrick Andres executive vice president Asia Pacific for Duetto explained that the program uses sophisticated algorithm to gather information from web shopping patterns competitor hotel pricing airline traffic special events and social ndash all to understand market behaviour The systems will ideally allow hotels to optimise price profitability by category It also provides hotels with visible real-time information to make necessary business decisions such as adjusting accommodation rates on their websites or in contract negotiations
It ultimately provides the opportunity for hotels to implement an ldquoopen pricingrdquo structure that will benefit the consumer in the name of rate parity yet allows hotels to sell at a more profitable rate Open pricing is an evolution from traditional revenue management Instead of closing out lower rate categories it allow hotels to shrink or increase price differentiation between the room categories This hopefully leads to more yieldable corporate rate tender agreements in Asia much like what the American market is experiencing Yielding corporate rate agreements allow hotels to market profitable rates during peak demand periods
Read the full article online at bizeventsasiacomluxury-of-knowledge-duetto
39JUNE-JULY 2015
JOIN THE PARTY
THE GAME CHANGER
with a performance-driven schedule Where productsservices are provided in lieu of sponsorship fees the manner of determining their value should be spelled out along with warranties as to their quality standard and merchantability also incorporated
Exit ndash Long-term agreements should have a termination clause allowing parties the opportunity to call it quits with and without cause anytime during the subsistence of the agreement Grounds for termination may include either party bringing the other into disrepute late payment of sponsorship fees and cancellation of the event
Read the full article online at bizeventsasiacomluxury-of-knowledge-sponsorship-agreements
VICKI HENGDirectorVicki Heng Law Corporationvickivickihengcom
ldquoDuettorsquos new strategies within their systems might allow hotels
to regain pricing power ldquo
PATRICK ANDRESExecutive Vice President Asia Pacific
Duetto
38-39 Luxury of Knowledge_KTindd 39 24515 1140 am
2 0 1 5m i c eMEETINGS INCENTIVES CONFERENCES EXHIBITIONS
10-11 September 2015Suntec Singapore convention amp exhibition centre
wwwmiceasiaexhibitioncom +852 3975 5710
miceaSia
100+ Exhibition booths
5000+ Visitors
500+ ConfErEnCE DElEgatEs
8 aCCrEDitED Workshops
2 frEE ConfErEnCEs
30+ prEsEntations
This prestigious Awards Evening will be judged by a panel of leading event organisers from throughout the Asia
3DFLAgraveFUHJLRQLQWRWDOWKHUHZLOOEHDZDUGVXSIRUJUDEVWRVROXWLRQSURYLGHUVYHQXHVDQGHYHQWRUJDQLVHUV7KLV
evening awards party will be after the exhibition on day one of the event and it will be a fantastic way to honour
the work of Asiarsquos Event Professionals and provide a great QHWZRUNLQJRSSRUWXQLW
This event brings together leading Event organisers Meeting Planners Corporate Buyers Venues Hotels Attractive Suppliers Event Technology Tourism Boards RYHUQPHQW0ampVSUHGRPLQDQWOIURPWKURXJKRXWWKH$VLD3DFLAgraveFUHJLRQ
For more information about MICE 2015 and Awards Ceremony please email miceoliverkinrosscoukFor exhibition ticket registration please visit wwwetouchescommiceasia2015
40 Mice Asia Pacific ADindd 40 16515 653 pm
amp210DJDGB)$SGI$0
41 Sentosa Golf Clubindd 41 14515 838 pm
42JUNE-JULY 2015
WWHY SINGAPORE CONTINUES TO STACK UP
AS A PLACE FOR BUSINESS AND MEMORABLE
EXPERIENCES
SINGAPOREDelveInt
o
WORDS EL KWANG | KRISTIE THONG | GINA SIN
42JUNE-JULY 2015
42-44 Delve Into Singaporeindd 42 24515 1142 am
43JUNE-JULY 2015
e worked really hard to ensure that our attendees
feel like they are getting a luxury experience
where wersquove thought of and arranged everything
You really have to think of everythingW ldquo
HIGH-ACHIEVING QUALIFIERS OF US-BASED HEALTHCARE MARKETING CONGLOMERATE
FOREVER LIVING PRODUCTS WERE TREATED TO A TIME OF THEIR LIVES IN SINGAPORE
WORDS KRISTIE THONG
Soundproofed walls of the Sands Ballroom of Sands Expo amp Convention Centre Marina Bay Sands in Singapore could barely contain the pulsating excitement of the crowd Upbeat triumphant contemporary music and exuberant cheers could be faintly heard from the floor right below it Walking into the ballroom as an observer was an experience in itself illuminating hues of pink blue and purple danced along to the beat of the music in sync with cheers and dancing amid the crowd the dazzling lights fell against the unique clusters of crystal-like structures high on the ceiling resembling thousands of balloons just about to fall
This amazing sight was Forever Living Products Global Rally held in Singapore on April 19-27 2015 Forever Living
THE LUXURY OF HEALTH
Products a multi-level marketing company that sells aloe vera-based drinks and bee-derived cosmetics nutritional supplements and personal care products hosts an annual Global Rally to celebrate the success of its representatives also known as Forever Business Owners (FBOs) and award them hard-earned Chairmanrsquos Bonus cheques It is a time where the company shares new directions launch new products and provide training and inspiration
ldquoOur business model works in such a way that in order for our FBOs to be successful they must first help others reach their goals This ensures an environment of passion and compassion where people can aspire to be what they want to be and are given
the tools to change their lives for the betterrdquo says Ashley Hower director of marketing at Forever Living Products
ldquoBy having leaders and qualifiers hearing and sharing their stories and tips for success they are inspired to set goals and reach for their dreams The entire event is very celebratory and empowering ndash it feels like a big family reunionrdquo she adds
Each Global Rally sees over 7000 FBOs coming from 106 countries and runs on an extensive itinerary comprising training sessions lots of entertainment and unique experiences Having previously hosted the rally in Hawaii and London and heading to Johannesburg in 2016 2015 was the year for Singapore and for Asia
ldquoWe are always looking for new and exciting destinations to take our FBOs We want to make our Global Rally lsquoan experience like no otherrsquo and know that it begins with the destination selectionrdquo
While the country naturally holds up as an attractive tourist destination Hower shares that Singapore was also chosen in part due to its history that parallels Forever Livingrsquos brand values Drawing similarities to Singaporersquos founding father Lee Kuan Yew and his passion to create a safe and prosperous society for its citizens Forever Living Productsrsquo CEO Rex Maughan thrives on a similar belief of helping people from all over the world look better feel better and achieve their dreams
ldquo
42-44 Delve Into Singaporeindd 43 24515 1142 am
44JUNE-JULY 2015
Putting an incentive program of such scale is no easy feat Forever Living worked closely with Pacific World to ensure seamless logistics for travel meal planning and activities
ldquoWe worked really hard to ensure that our attendees feel like they are getting a luxury experience where wersquove thought of and arranged everything You really have to think of everything ndash how the attendees will feel when they arrive at the airport what their first impression of the hotel is the convenience of getting around what activities they enjoyrdquo Hower says
Some of Singaporersquos local culture and experiences were brought into the program this year Qualifiers were brought to Sentosa Island for a fun-filled day culminating in a beach party feast and entertainment Top
qualifiers were treated to a special dinner at Gardens by the Bay followed by drinks and desserts at Ku De Ta ndash arguably Singaporersquos hottest night spot on top of Marina Bay Sands Throughout the program there was cultural entertainment infusing Chinese and Indian influences and many opportunities for FBOs to try the local cuisine
ldquoSingapore was a fantastic incentive travel destination The melding of the cultural history with the modern Marina Bay Sands gave our Forever Business Owners a luxury destination and a cultural experience they couldnrsquot have found anywhere else Singapore was clean safe and easy to get around Our Forever Business Owners enjoyed visiting Sentosa sampling local cuisine and exploring everything Singapore had to offerldquo Hower says
ingapore was a fantastic incentive travel destination The melding of the cultural history with the modern Marina Bay Sands gave our Forever Business Owners a luxury destination and a cultural experience they couldnrsquot have found anywhere else Singapore was clean safe and easy to get around Our Forever Business Owners enjoyed visiting Sentosa sampling local cuisine and exploring everything Singapore had to offer
ldquoldquoS
Team Japan Endless entertainment
ASHLEY HOWERDirector of MarketingForever Living Products
42-44 Delve Into Singaporeindd 44 24515 1143 am
KLCC_10YAC_micenetAsia_ad01_0615ai 1 4315 848 AM
45 KLCC ADindd 45 13515 839 pm
46JUNE-JULY 2015
30 MINUTES WITH ALOYSIUS ARLANDO CEO OF SINGEX HOLDINGS PTE LTD GAVE BIZ EVENTS ASIA A LOOK INTO HIS VISION OF A SUSTAINABLE CONFEX BUSINESS MODELWORDS EL KWANG
With a vision to be the leader in the APAC business events industry Aloysius Arlando has no intention to rest on his laurels Since his appointment SingEx has invested a few million dollars in doubling staff strength and conducting robust research in curating events like the Internet of Things Asia which saw more than financial gains for the organisation and its customers The motivation to establish a more sustainable business model and the appreciation of the event subject matter saw the implementation of a two-prong approach in venue management and creating new industry-relevant business events that do not conflict with existing ones
ldquoWhether it is the eventrsquos return on investment or objective companies are looking for good return and value derived from matching buyers and
CREATIVITY TAKES BUSINESS CENTRE STAGE
DelveInto
THE GROWTH OF INTERNET OF THINGS (IOT) ASIAIOT ASIArsquoS GROWTH IN 2015NUMBERS FROM IOT ASIArsquoS INAUGURAL EDITION IN 2014
44 sponsors and exhibitors representing 13 countries10 increase 2100 trade visitors and conference delegates 288 growth
41sponsors and exhibitors representing
11 countries
A total of
1630trade visitors and conference delegates
58 speakers representing 15
countries presented at the conference
85 speakers from 16 countries presented at the
conference (almost double the of speakers)
4648 Delve Into Singapore SingExindd 46 24515 1143 am
When you choose the Fairmont Singapore and Swissocirctel The Stamford you gain access to more than 70000 square feet of state-of-the-art and multi-functional conference and meeting space at the Raffles City Convention Centre Strategically located at the heart of Singaporersquos business district just 20 minutes away from the airport enjoy unparalleled convenience and accessibility Our team of outstanding conference concierges offers support every step of the way and helps ensure that your meeting or event is a rousing success each time
For reservations please call +65 6431 5534 email salessingaporefairmontcom or visit wwwfairmontcomsingapore
THE CHOICE FOR MEETINGS
47 Fairmont Singapore ADindd 47 13515 825 pm
48JUNE-JULY 2015
sellers as a business solutionrdquo said Arlando
The process of creating events ndash whether it is based on a national agenda like Singaporersquos wish towards hosting more healthcare events or opportunities identified through research on key industries to drive tomorrowrsquos growth ndash could take six to nine months
Arlando explained that each curated event should have a lifespan of five to 15 years It must meet the evolving needs of the industry and marketplace while flexible enough to allow the event agenda to morph with the changes in technology or other trends One perfect example is the way traditional exhibitions have morphed into CONFEX (conference-exhibition) multi-faceted platforms to drive engagement through meaningful content shared at conference sessions and business connections and exchanges on the exhibition floor
hether it is the eventrsquos return on investment or objective companies are looking for good return and
value derived from matching buyers and sellers as a business solutionrdquo
ldquoldquo
ALOYSIUS ARLANDOCEOSingEx Holdings Pte Ltd
W Throughout the interview the humble and pensive leader used the collective ldquowerdquo more often than ldquoIrdquo in his sentences When it comes to leadership and talent discussions Arlando expressed his passion for meeting people from all walks of life He ensures his team is a good mix of background and professional attributes His team is important to him
ldquoWe respect our teamrsquos personal moments of needs whether it is new working mothers or one who becomes a carer for the family As human beings if we can take care of our family needs we have won half a battle (in life)rdquo
Arlando keeps his team engaged through no-strings-attached coaching and transparent communication With a big smile and coy laughter Arlando defined the importance of transparency by saying that he graciously obliged when his team asked him to smile more frequently
EVENTS CREATED BY SINGEX
$$$ CONVERSION
KEY INDICATORS OF SUCCESSszlig Client feedback on successful connectionsszlig No of deals and business converted
szlig WasteMET Asia 2012 amp 2014szlig Last Mile Fulfilment Asia March 2015szlig RehabTech Asia March 2015szlig Internet of Things Asia 2014 amp April 2015szlig Radiology Asia May 2015szlig WasteMet China July 2015szlig Green UrbanscapeAsia 2013 amp November 2015
szlig RSA Conference Asia Pacific amp Japan 2013 2014 amp July 2015
szlig International Conference on Sustainable Development 2013
szlig ASEAN Business and Investment Summit 2014
NEW-TO-MARKET EVENTS
MANAGED EVENTS
617 BUSINESS CONNECTIONS made at the inaugural Last Mile
Fulfilment Asia 2015 in March 2015
403 SUCCESSFUL MEETINGS conducted at the exhibition floor
S$122 million worth of deals generated from inaugural Greenurbanscape Asia 2013
4648 Delve Into Singapore SingExindd 48 24515 1143 am
49JUNE-JULY 2015
Quay Room
CITY ESCAPEA RECENT STAYCATION AT
PARK REGIS SINGAPORE SHOWS THE POSSIBILITY OF GIVING YOURSELF OR YOUR MOST DESERVING
EMPLOYEES A BREAK EVEN IN THE MOST BUSTLING
PLACES IN A CITYWORDS GINA SIN
Just a stonersquos throw from one of the most vibrant entertainment scenes along a historical riverside known as Clarke Quay the 202-room Park Regis Singapore would do well for business retreats
Surrounded by lush greenery Park Regis Singapore was first opened in 2010 and has recently completed a SGD3 million (USD22 million) facelift that saw the reception move from the ground floor to the third a new all-day dining FampB venue upgrades on bed items and a complete makeover of the lobby meeting room and rooftop bar
Stretch the lethargy away in the morning with a poolside yoga class where a refreshing waterfall cascades into the 25-metre-deep pool Then
refuel with a power-packed breakfast at Twenty3 Drink amp Dine with the wide variety from its buffet selection
Clarke Quay may be popular for its nightlife but there are also lots to explore such as the numerous hipster cafeacutes bars and restaurants within the vicinity Hotel guests get 10 percent off their bills of participating food and beverage outlets by presenting their room cards
Visit the Asian Civilisations Museum located close by or attempt the adrenalin-pumping G-Max Reverse Bungy along the riverside Choose to
Singapore River Cruise
dine in one of the restaurants or head back to the hotelrsquos Royal Pavilion for their signature Cantonese dishes such as the Royal Smoked Duck and the Wok-fried Mashed Fish Noodle with Lobster
Sign up for one of Park Regisrsquo cocktail classes as a team-building activity for up to 10 guests by June 2015 or conclude meetings with a sunset cruise disembarking from the quayside Watch as the sun sets and the neon lights of Boat Quay and Clarke come to life Spot landmarks and bridges such as the Raffles landing site the Merlion and the Cavenagh and Coleman bridges End the day with more cocktails at Revive the hotelrsquos rooftop bar that is not opened to public until the fourth quarter of 2015 It can be hired for intimate cocktail events of up to 50 guests with outsourced furniture
An incentive package featuring some of the activities mentioned above is available for corporate group bookings until the end of the year
49 Delve Into Singapore Park Regisindd 49 24515 1144 am
Hongkong
26 - 27 August | Grand Hyatt Hong Kong
50 ACTE ADindd 50 13515 823 pm
CMY
51 Pacific Worldc ADindd 51 13515 752 pm
Twice the percentage of Buyers than in 2013 expect to conduct business valued at over
1million
The 23rd ITampCMA and 18th CTW Asia-Pacific
29 Sep ndash 1 Oct 2015Bangkok Convention Centre at CentralWorld
Bangkok Thailand
Incorporating Luxury Travel
Exhibitors amp Sponsors Corporate Travel ManagersConference DelegatesMedia | Corporate Travel
Exhibitors | MICE amp Luxury TravelBuyers | MICE amp Luxury Travel | Association Professionals amp ExecutivesMedia | MICE amp Luxury Travel
wwwcorporatetravelworldcomapacwwwitcmacom
Look At What We Achieved In 2014
Over 2500 MICE and Corporate Travel professionals including association executives and luxury travel buyers from 55 international territories
84 of Exhibitors expect to receive orders within a year
40 of Buyers confirmed procurement on-site with Exhibitors
Host CountryOrganised By Supported By
gtURXP[ltTSXP
4]S^abX]VP]SBd__^acX]V0bb^RXPcX^]b
Industry PartnergtURXP[0Xa[X]T gtURXP[ET]dT lt^Q[XT0__Pac]Ta
ltTSXP0U[XPcTb
Very impressed with the overall organisation quality of buyers and
remarkable welcome reception euromic Belgium
Exhibitor | Christophe Verstraete Executive Director
Great avenue to obtain research information from diverse regions and
destinations Association of the Polish Media Poland
Media | Robert Pawelek Journalist
I got to renew or discuss contracts and build new relations Panorama-Medica Group Co Ltd Thailand Buyer | Katherina E Lempert-Dober Chairwoman
The discussion session was a good sharing session for all my peers Gemalto Singapore Corporate Travel Manager | Jean Bey Senior Buyer - Asia
52 ITampCMA BKK ADindd 52 13515 806 pm
53JUNE-JULY 2015
THERErsquoS NOTHING LIKEAUSTRALIA
Produced by Business amp Tourism Publishing Asia Pte Ltd and Business Events Australia wwwbusinesseventsaustraliacom wwwbizeventsasiacom
53-68 Australia Supplementindd 53 24515 400 pm
54JUNE-JULY 2015
UNLOCKINGAUSTRALIArsquoSNEWEST TREASURE
The Adelaide Convention Centre welcomes the world to its new state-of-the-art facilities designed with the event plannersrsquo future requirements in mind It is surrounded by premier entertainment sporting and medical precincts and set on the cityrsquos revitalised waterfront district
Find out more about our brand new building at adelaidecccomau
53-68 Australia Supplementindd 54 24515 1145 am
55JUNE-JULY 2015
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56JUNE-JULY 2015
53-68 Australia Supplementindd 56 24515 403 pm
57JUNE-JULY 2015
53-68 Australia Supplementindd 57 24515 403 pm
58JUNE-JULY 2015
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59JUNE-JULY 2015
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60JUNE-JULY 2015
Discover a zoowithout fences
THERErsquoS NOTHING LIKE AUSTRALIA FOR YOUR NEXT BUSINESS EVENTPLAN NOW VISIT AUSTRALIACOMBUSINESSEVENTS
TAU0105_297x420_Zoo_V1indd 1 11052015 520 pm
53-68 Australia Supplementindd 60 24515 1145 am
61JUNE-JULY 2015
Discover a zoowithout fences
THERErsquoS NOTHING LIKE AUSTRALIA FOR YOUR NEXT BUSINESS EVENTPLAN NOW VISIT AUSTRALIACOMBUSINESSEVENTS
TAU0105_297x420_Zoo_V1indd 1 11052015 520 pm
53-68 Australia Supplementindd 61 24515 1146 am
62JUNE-JULY 2015
53-68 Australia Supplementindd 62 24515 404 pm
63JUNE-JULY 2015
AD
EXPERIENCE WORLD CLASS OPENING DECEMBER 2016
Artist impressions courtesy of Hassell + Populous and Darling Harbour Live
Introducing a new world class convention exhibition and
entertainment destination on Sydneyrsquos sparkling harbour
With an integrated design and best practice facilities you will
be within walking distance of Australiarsquos largest business district
financial centre and hub of thought leadership and innovation
ICCSYDNEYCOMSALESICCSYDNEYCOM +612 8297 7600
MANAGED BY AEG OGDEN
THEATRE EXHIBITION CONVENTION
53-68 Australia Supplementindd 63 24515 1146 am
64JUNE-JULY 2015
53-68 Australia Supplementindd 64 24515 404 pm
65JUNE-JULY 2015
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66JUNE-JULY 2015
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67JUNE-JULY 2015
E X P E R I E N C E U N F O R G E T T A B L E E V E N T S
S Y D N E Y rsquo S M O S T U N I Q U E V E N U E
A U S T R A L I A NT E C H N O L O G Y P A R K
CONFERENCES I EXHIBIT IONS I CORPORATE MEET INGS
TRAINING I FASHION I PRODUCT LAUNCHES
AND MUCH MORE
salesatpcomauPh +61 2 9209 4220wwwatpcomau2 Locomotive StreetEveleigh 2015
53-68 Australia Supplementindd 67 24515 405 pm
68JUNE-JULY 2015
AD
Contentindd 5 261114 1051 am53-68 Australia Supplementindd 68 24515 1146 am
69JUNE-JULY 2015
Engage
From April 30 to May 10 a total of 235 million visitors ndash including 153000 international attendees ndash took part in 200 events conducted throughout host venue Coex from culture exhibitions and conventions to promotions performances and even a beer festival all of which served as an effective marketing platform for the clusterrsquos stakeholders
Among the major events Asiamania a multi-nation business and cultural trade show running from April 30 to May 3 included promotional booths from Korea Japan China and Russia each exhibiting various cultural assets from across the region Contributing to the local MICE presence was the Seoul Tourism Organization whose promotional stand was modeled after
C-FESTIVAL IN SEOUL DRAWS
GLOBAL AUDIENCETHE INAUGURAL
ldquoC-FESTIVALrdquo PROMOTED THE
CAPABILITIES OF A NEWLY-FORMED
GANGNAM-BASED ldquoMICE CLUSTERrdquo
OF EVENT VENUES SHOPPING AND
ENTERTAINMENT PROVIDERS
Seoulrsquos ancient city walls while the Korea Tourism Organization stand introduced visitors to other national destinations Other key events included a ldquoCulture Techrdquo fair and a ldquoCreative Urdquo exhibition zone The festival was organised by the World Trade Center Seoul MICE Cluster Committee
Created to increase competitiveness and allow for joint marketing strategies among members the MICE Cluster initiative unites 13 major companies involved in the business events community including and surrounding Coex which along with the nearby Korea World Trade Center was recently designated a ldquoSpecial MICE Tourist Zonerdquo by local government agencies Members also include business hotels department stores entertainment complexes PCOs and more such as Korean entertainment agency SM Entertainment which appointed K-pop stars EXO as official C-Festival ambassadors
In addition to the festivalrsquos promotional benefits for its members the ROI across 11 days also demonstrated the effectiveness of the event The Coex Seven Luck Casino a foreigners-only
venue for example saw a 401 percent increase in custom compared with the same period in 2014 while the five-star Grand InterContinental Seoul Parnas ndash also part of the complex ndash saw a 209 percent increase in room occupancy over the same comparative duration
ldquoThrough our first C-Festival we were able to see both new growth and the take-off of the MICE industry which is still a new industry for Seoulrdquo said Coex president and CEO Byun Bokyung He went on to affirm his commitment to ldquocontinue building and showcasing diverse content in order for the Korea World Trade Center to become the centre of the MICE industryrdquo
Stephen Kwak an assistant manager at the Seoul Tourism Organization agreed with the growth potential of the C-Festival in the coming years saying ldquoIt helped Seoul by emphasising various tourist attractions that MICE delegates would enjoy visiting during their stayrdquo With the weekend proving the most popular for Asiamania Kwak said that feedback for the Seoul booth was positive with visitors remarking that it ldquowell-represented the cityrsquos diverse offeringsrdquo
Love Heart Project
WORDS BEN JORDAN
69 Engage Coexindd 69 24515 1149 am
70JUNE-JULY 2015
Engage
With many UNESCO-heritage listed sites and venues in the world to choose from one group chose the much revered West Lake in Hangzhou as the centrepiece for an event Some 90 guests from Canadarsquos York House School travelled to the picturesque destination for a cultural trip planned around a golf tournament
The guests arrived at Hangzhou Sofitel Westlake Hotel on the first day What awaited them was a lavish welcome cocktail and gala dinner set up at the Sky Garden with views of West Lake as its background
The next day was where the program truly began Guests were divided into two groups ndash the Golf group and Parents-Child group ndash according to what guests preferred The group for golf headed for a friendly tournament at Fuchun Resort Golf Club while the other enjoyed a spa session and a tea tasting ceremony The children spent time at Zoo Coffee a creative club located in a shopping mall where its unique set-up resembled a quiet forest wonderland with a myriad of wild animals
Guests then went for a boat ride over West Lake and watched a large landscape live performance created by three renowned directors ndash Zhang
WEST LAKE STORY
A TRIP PLANNED AROUND HANGZHOUrsquoS REVERED WEST LAKE TELLS OF THE DESTINATIONrsquoS RICH
CULTURE AND SCENIC STORIES
Yi Mou Wang Chao Ge and Fan Yue Guests visited the largest isle in West Lake which is called ldquoThree Pools Mirroring the Moonrdquo and covers an area of 6000 square metres The shadow of the isle the elegant garden and the scenic beauty combined makes the isle one of the top 10 West Lake attractions particularly popular during the Mid-Autumn Festival
The group also visited the ancient He Fang Street which has a profound history Consisting of the historical commercial civil and architectural culture of Hangzhou it is the best place
to get acquainted with the destination Groups also enjoyed the ldquoSong Cheng Eternal Loverdquo drama which is known as one of the more acclaimed shows in the world The performance describes the hardship of Liang Zhu ancients the magnificence of Song Palace the fierce battle of Yue Gu Jun the song of Liang Shan Bo and Zhu Ying Tai and the song of the white snake and Xu Xian These stories are told through a spectacular display of sound light and stage effects
70JUNE-JULY 2015
Sofitel Hangzhou Westlake Hotel
Golf tournament
70 Engage Hangzhouindd 70 24515 1149 am
71JUNE-JULY 2015
Engage
Aprilrsquos Wine Down Wednesday organised by ACI HR Solutions and Biz Events Asia gave guests the privilege of a first look at the new Club Lounge at Hotel
Jen Tanglin Singapore (formerly known as Traderrsquos Hotel at Cuscaden Road) Over 90 professionals from
the MICE travel tourism and hospitality sectors networked over drinks and a buffet spread with an
impressive display of sweet treats Guests also had the chance to look at guest rooms on the newly revamped
Club Floor The event was sponsored by Hotel Jen Tanglin Singapore and duetto
HAPPY SNAPS
FROM WINE DOWN
WEDNESDAY
71 Engage Hotel Jen WDWindd 71 24515 1149 am
72JUNE-JULY 2015
ćľŅǴŭƀ뼷āĶɽĄŗۍĉדĀϝĀŞ뼵ϾĀЌѠͱກĀěɁǟħކՠĀǚ뼶ĔȏϝĀŞ뼵ЌѠŠěɁǨͳȩĀĄqಌϾr뼷খأćӃɯӍЌѠ˖Ӫˡġ뼷ĉĶǨɶᅆŠڥĀďĄಌϾĀǃɩ뼷ƦϿĠě֏˺ॎӃɯģĝćĞƶѲʑħϢеǙҜಌϾɆԥ뼶ȁˤ뼷ĔĂʿāĶјǭŗqಌϾrǟħ٧Āǂʚ뼶
ľŅǴċʃ뼷āĶćĂȏοȢКɁʸˋˡʭĀʗˡĉՂNjȒŠğʑ뼷ɝŴĶƧħqಌϾrĪǭػ쨵ĖqಌϾrĴ뼷ƣźŴĶԒĞĖƇĬ쨵뼶ӗęĠĀĉĀƫĄ쨰qಌϾrźŴĶԒĞĖŕķ౯ĀЌѠŠԚċЌѠȞײ뼶ȆƻɝӍqۈिrǟħĂċŞҠƣźŴĶԒĞĖƇĬĴ뼷āĶǨīĖĀĄ쨰NJ뼵Ġʻ뼵Ljǥ뼵ݶиĀʇҌŠȱਢɁ뼶
ឧࡢ뼷ભȘʆĉˍĂĀۈिȢćᎴŐ뼷Ʀďě֏ˡĎĸ뼷ۈिŞҠஅƧĂԿԵĈवƺĀęኧ뼷ڇۃŎƼЍĀԄӪӃɯĉՂǡϰ뼶āĶȠƱ뼷ĔĂԿęĀ
ኧďĄࡒĀNJ뼶ȁˤ뼷āĶјǭŗလिNJۈǟħĔĂʿĀǚǦ뼷ŗĸdžفĀƄਬƺ뼶လف˧ǘdž뼷χƎǢĈԣŭĀ뼷ĄġŚŕƳĀهƞ뼷ԵĈqġŚσفƥيrĀݔ؆뼶அƧƜƚॸćॸĂɁƜƚĂƟ뼷фĘĀလفӲ˴ƄΡȸĠɹ뼵śĠɹ૨뼷ĝđħфĪҍ۵ӲĂśȥſƄᐻĀσ뼶ƄΡۈिŞҠƧƍͳ뼷ƄΡȺໆѲĈĠĬϵɘ뼷ۈि˧ăěģăˆϚȺNJĀ뼶
ćĔċˊʃ၅٧ƀ뼷źāĶĎĂŐΥҨqಌϾrĔċӛʚ뼷ĞĂĞǨͳȩĀĖЪĄƇĬ쨵Ⱥǰ뼷ಌϾ˄ăĂǭđᔐ쨱ಌϾģăĂǭ୨ăĻӍ뼶ŮđāĶҕċԳʇĞĂĞ뼷ȺǰāĶƲĐĝŀƜćಌϾƥġ쨰NJ뼵Ĵǎ뼵Ծ뼵ϔϙŠ뼷ĔĂȏŢāĎĸďĄಌϾ뼶ůķƜćȆĪ뼷ƓěŀƜġĀŇƂ뼷ŕȶđĀĄģđΓīΰĢŹ뼶ڒ
Ƿ୯փఔŨ쨗
ಌϾħˀ좄
ŭʃʃ
ǚтƂύĘʄӃɯٲ뼶ɑջ୯ѮąƬϢеϨȉʇĀ
ȶđȡ뼶
$KXGPVUۈि뼷KDVOſŚĂĀۈिϱǭɆ
$KXGPVUۈिĄŗĪƯĀě˴ӍϱǭЋƶɆ
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ɽৠ٧elbizeventsasiacom
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ৠ٧kristiebizeventsasiacom
72JUNE-JULY 2015
72 Chinese Editorial Lettersindd 72 24515 1150 am
73JUNE-JULY 2015
73MAY 2015
ƼЍ˗ՅЌѠ˥ʿಌϾЌѠˡϘċȞײʗ२ĉƯ뼷ħಌϾЌѠǭąƼĤĀԶѤ뼷ģǞơըdž˽ȞײŢƍͳಌϾӃDŽĀăגɸɾ뼶˗ՅЌѠ२ĉƯȜƍͳѲʹȉಌϾժΆʪʸćĂŐ뼷ƯʭѲʹҺʓа뼷ɡӴĀԜӍࠒΙĀ˝ՊƑħϭދ뼶ȮύNjęϙѲʹ+CEQDWEEKѲʹ˄ύʕᘶƋʕǟĀĻːࢬѱΙǝ뼷ĖƋʕďĀՒŞጣ뼷ǞĖƬԐԵ뼷ఁบጣ뼷৯χƯغĉ˴˖뼷ƲĂċժΆĝɩĖߙϜߝ뼶
ć˗ՅЌѠ२ĉƯĘ뼷ȜĈʈʞɩľߙϜাۋĀƯغĉ˴ΏDŽ˖Ӫ뼷ȺġಗĂǩDŽ؈ǂೀ뼵Ăǩೀ뼵Ăǩ˗Յਓĉ˴뼷ŗӍĂǩƼЍਓϢ˖Ӫǀȗ뼷ŴĶȜࡄħਓϢĘԭċȡĀ˖Ӫ뼶źƲʞऒĀਓϢʠߔಌϾӃDŽĀχ₈Ƭʇ뼶
ĤȀะɸľʞĎĢſŚʘ뼵96뼵չՍȓѣ뼵ՍၽݭDŽ뼵ଔӘݭDŽŠײĀӅśଋąύݔƬЌѠמćĤȀะऄЌѠঢ়ډЌťࢨƬЌѠݔDŽĀмȞॏě뼶ćॏěĘ뼷ڏˡߊͳȩˋśଋਓॏ˽מćƼЍĀŕĤмˡ뼶5ampŚܕߝĈՃȓѣ쨞ĤȀะ쨟ɽઠKUCڱӍěجƖҠӍūǕ쨣Ӄɯ뼵ƱůۈGGJCPԶФ뼷ˤơƜƚħęŝՇҜąĂċĻŗःˤιȸ뼵จęĉȱͶŠąݔƬЌѠŕĤƚяĀĂċݘČƯě뼶
73JUNE-JULY 2015
ɾϒǛТঢ়ЌѠמġŕęĀΪӃࢰȞײǛĎӽȜɘɾϒ⏜ࠑ뼶٩ʹćŭũˡ뼷⏜ࠑǛĎӽʇҌȜшĈǎϢӭ뼷˄ѲĈǚϗᤂːƶМĀěڱӍƜƚɁŞ뼷ಗƪċၰěढ़Šċěڱढ़뼶ˤơş֏ϝĄҬŅŭǛТঢ়ЌѠמȉ1TKGPVCN5GC8KNNCUCPFQVGNQORCP[VFڑ፴ৗڱćǘ⏜ࠑũѲ˟ȷǛĎӽЌѠŗĎĀԨĂċϝ뼶
क़Ś쨞OCTCӘЌѠӍʇҌ҈ثQVGNU4GUQTVU쨟ǘඳୌसӘራҠũѲĀ҈ثӘЌѠ쨞OCTC$CPIMQM쨟ć˥ūڏDŽąοȢКĀũˡ౯К뼶҈ثӘЌѠѲĈǎϢӭ뼵Ăċঢ়ډƄ˪േ౸뼵ĂŝʞǘljڝĀЌť뼵ĂċĐɒذƬʇħМƬĀƄჾКၰěढ़뼷ŗӍƪċĠβĨढ़뼶ĠβĨढ़ĀʋύරඌغŪ뼷ĻźӖĀĢƔʾϞɌʭ뼶ب
73 Chinese Sound Bitesindd 73 24515 430 pm
74JUNE-JULY 2015
ŊĈĉĻŗΞĘʄĄĂǝƄՃĻĨ뼵ĠĠӴĀŚęĝ뼶ȺۍĉדĀटĐę뼵ᇱЉĀΝբŠƍͳĀ϶ᇫሊş֏ĀŀƚໆѲȢĄġŚǀ뼶ȮϾĀʁĤҠ뼵ăߟĀĤĐŞઝǒҠĖōǩĀʋභ뼷ĘʄƄĴƄăćᄏƜƺŠŀƯ뼶
ĘʄĨŪħġŚě֏ˡĀȶ뼷פą؈ŠӃɯٲŢ˺ॎӃɯˡӪĀڇŠ؈ॸဩ뼷ԨĂĈϙʲɫĄˬιʘĀşТ뼷ȺˢϞవȘʆęΝ뼶ăΡǷȮċŚŝǝΝśşǡϰĘʄ뼷ĝĨڨǷŗŕŨĀĴǎĖТ뼶ĘʄӃɯٲŚӃɯਇɘǥːϵŀȩФ뼷ύǘĈŎԭħϔϙĀιʘ뼷ĘʄƲŭĝڇۃąƞęՏŚěڱӍ֏זĖĔƀڏDŽ뼷Ȇġďಗą(QTOWNCวݭġŚę˺ظ뼵ցЍ҈뼷ŗӍɩᕹϝĀĘʄŚĴظঌєŠĘʄŚǗΆ뼶
ϝĀŞϯȗȓѣӍƜƚॸȓѣXGPVU6TCXGNUKCƼЍჼƂɽǀȗCZCPVCUWYCPćă΅ǡŗ+ɮŝĀǻśଋąćĘʄڏDŽĀŚě˺Ӄɯűזě쨞+6JKPC쨟뼶Ŵćˈɩ$KXGPVUۈिਲ਼ɝĴȩФ뼷ĘʄćĔŭƀşŀąňęĀȻ뼷ƦؼĝĄŎᇫሊĀƶˋş֏뼶
qŢǘěغڱĎĸ뼷ĘʄĻĸԵĂНĈϙʲɫ뼷ƦؼąƄՃĻĨ뼶פąЌѠƥʋ뼷ĘʄŃĈňĠăǜՏĀɁŞŗӍԵĈȆŞɡĀբžŴĶ˝Պ뼶r
ěڱɁŞҤćĘʄĘʄшĈϿĠęՏě֏Ɂࢰ뼶ĘʄĤŚűז֏ƺĀŚڇۃġķďĄȺġĂċŕԵזӍƜƚɁࢰ뼷ƦؼģĄĠŭĎŚޱǫʕˡѩŞ뼶ĘʄȘűě֏ġķģĄڏěĀז֏ԨĂċډĀŚě֏ɁŞ뼷ƑĄڏѩĂȸ֏ěƂĀχџ˝Պ뼶ԨĂċџলĀɁŞĄĘʄŚěڱġķ뼶ĔċŗڏѩęՏŚěڱ뼵ԄӪΡƦʄʭʋĀěڱġķŞހŝݖઽͲġķ뼷ʁƶdž
Ęʄě֏ˡLjϋ˓ஸ
Ǘ˸뼷ȉʋභоŚӚ౨եȠʫ뼷ιʘѲƶϔŨຂ뼷ŞȗʞīĐћয뼶ěڱġķшĈĂċǚϗːƶМ뼷ĻગĉĀƄჾՏၰěढ़ŠċęŇăDž뼵ɧϜᰋࡊĀĠβĨěڱढ़뼷ߴĈŕϵɘĀƬڐͶՕӍǜཥѲ뼶ˤʋ뼷ěڱġķʭģѲɪĀʁƶեęЌѠ뼷шĈǎբҍϾϢӭ뼷ѲӍěڱԜӝ˖ӪमƼ뼷ĻӖՏĀěڱŠƜƚ뼶qrƼЍΡ뼵2ʠĉěӍͶԉěڱ뼵ljۈिş֏ݭDŽŭěŗӍġŚŭĘʄȘűěũDZȐၰĝćĔƀڏDŽ뼷˄ɩĖƶ뼶
ĘʄŕĤɁࢰ숯숯Śŝě֏ġķ쩑ӅNJǩ؆ħ0CVKQPCNZJKDKVKQPCPF
QPXGPVKQPGPVGT쨞5JCPIJCK쨟뼷Һ؆q0쨞5JCPIJCK쨟r쩓Āśƍ뼷ȜźϿĠۈƖŞҠĀതڌŢƋᓮƔ˫ɡ뼶Śŝě֏ġķύŚŝԄӪˌŠĘʄ؈ʸǟդӚ뼷ɽӚ౨ǚϗħоːƶМ뼷؆Șʆƥŕ뼶ě֏ġķшĈоːƶМĀبʭ֏ɁŠоːƶМĀبʋ֏Ɂ뼶بʭ֏ɁಗċęՏ֏ढ़Šċ٣ܪևŇĀ֏ढ़뼶ƲĂċęՏ֏ढ़ĀǚϗħːƶМ뼷ևŇĀ֏ढ़קːƶМ뼷խǫߴĻˢТ֏ढ़뼶ˤʋ뼷Śŝě֏ġķģѲĈċęŇăDžĀěڱढ़뼷ĻગĂχƁԮĉăDž뼶ǟħϝǡȘʆĘǚϗŕę뼵njːŕƬĀě֏ෞʸɆϝ뼷Śŝě֏ġķנמˀ뼵ઝǒ뼵Ԑߺ뼵ǘĂɆ뼷ŃѲĈѩȓ뼵Ԅˡġķ뼵ɪЌѠDžѲ뼶
Ĉqʁƶแrƥ؆ĀĘʄŗȺযĀęڇۃĀӃɯѺ۷ࡒNJЪጠŗӍՏĀŚě֏ƜƚǡĎڏѩ뼶
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NJ졿ఫ
74-75 Chinese Cover Storyindd 74 24515 1150 am
75JUNE-JULY 2015
qύǘĈŎԭħϔϙĀιʘ뼷ĘʄƲŭĝڇۃąƞęՏŚěڱӍ֏זĖĔƀڏDŽ뼶r
ːĘʄӃɯٲŚӃɯਇɘǥ
ȞЌѠ뼶ĔŝЌѠŮĈǎϢӭ뼷Ӛ౨ǕǻύĂƁڝƬĀūǕݱɽˌ쨞Ӛǘŭͳ쨟ǨϐӚƦŪ뼶
ĻગĠǩਓϢ뼷ƦؼшĈۍĉٵґĀƬסĐɒذŠʕђĀϜٲ뼷ґʸˈƞՏĀƜƚ뼶ĀѲʹĄǘŗǡΟǼĀϜٲϐҜȥŪ뼷ƧȺŒŞ΄ąˈľŅȉλĎĀȗЯ뼷ŐଟĀŬǰƅ뼶
ԨĂċກĀɁŞקĄк˟뼶к˟ĄĂċמඵӭŠЌťǘĂɆĀ२ĉě˴உǒˌ뼷ŞƳĘʄĀġķŞь뼷ĄĂċʗŦȏˣߜĂċћ뼵뼵ΜĀˬǎ뼶ƜƚॸĻŗಶůĔƀĀˬǎǟħƜƚɁŞ뼷ŕґʸăɸľĉĀƜƚ뼶
ӃɯѺ۷ࡒĘʄшĈযĀ˥ͳΝNJЪጠŠ۵ĠΦࡡ뼷եϒĀՕNJȉŞĤɭɌĀĠƟNJȠઽʸ뼷ŪąĈĀʄ৫NJ뼶ʋභоŚӚ౨űז쨱ĈŎɸľŭĀġŚԽڄӚ౨ȉѲʹɧϜĀԽŠdžͳ΅ăෲĀΝᴂዣχƎঞĄȘʆɯϢĖĘʄĴĀκɯƥŞ뼶ʞǘᐤҠŠ༽ҠĈŎĀࡊŚĀƳߋӭӚ౨뼶ĔȏբžĝĄ˺ॎӃɯͱƜƚǡӍƜƚŶĀŕމŅ뼶
ͻĘʄŮĈŒѧǫԘĀեϒᆶŝԳŠƬďĻˢТĀसӆŠിӆĝĄڏѩě˺ӃɯĴăĻǸľĀӗމƥŞ뼶
ĤNjƄՃĘʄшĈϿĠڏѩęՏŚ֏זŠěڱĀɁŞ뼷Ʀ۵ĠĀϾӍԄӪЌѠģĝшĈϵɘ뼵मĀʗˡěڱѲ뼶ƜƚॸĞߜˣο˩ܪĀɁŞ뼷ĘʄȜĄĆĀŕՊ뼶˝މ
ƜƚॸăҨছ˝Պć06ĘʄڏѩĂɁϜЬƬݔĀ৫Ţ뼶ĔŝΪφĠŭષ۵ĠDŽˡę˺ĀஉǒˌȜ२ĉěǨ뼵ډԐढ़뼵Ќኃ뼵ঢ়ډфŠஉǒˌʪʸħĂɆ뼷ħƲĂʞĎਓǙҜǡǨλĈĀ৫ŢɆԥ뼶உǒˌԵĈĻગĉνӐКٮЌ৫Ţ뼷ͱĉၰěКĀˬǎ뼶ǩŚĀԐढ़ǂೀ)TCPV$TWPUGFGPŃĻħƜƚʔǻǭ˱뼷ŗӖਓϢĀˍ뼶06ĘʄɆƍĀĄћĂƄȕĀȞʞ뼵ՇҜƺŠџݔ뼷ŕґʸ
ćĔƀڏDŽĤмȞşҘě뼵Ĵল뼵ƜƚŶ৫ŢŗӍΡě뼶ǨŗŚōǩȞײƧʑӘϙ뼵ı҈뼵KOO[JQQ뼵ᅱᅧ뼵วѩŴĶĀƜƚ뼶ڏŠɲϜϙĝ˝ՊćĔƀݭ
АҔćĘʄϒʋභƳΟǼĤܪҠʭ뼷๗ŭĘʄȘűڏѩŞĀnjĴѲʹ
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ТŪιͲĔٯĄƦͲȒĀƂ뼷ĻĄۍĉדኁĀĄЌѠӍӃɯ˖ӪˡĀߊӿϰϰఆĨƚȡ뼷ŊĨӍĴŢϢеɘDŽڥɘ뼶뺭
ćǗŔɫ뼵55뼵ȖŠ)EJCVDžǗŔʘԭħşТĀƎĐ뼷ĉȉĉƥǎĀˈਜঞĄӚӐŠάȱͶŕȶđĀƶК뼶Ţǘߊĉ˴Ďĸ뼷ĈąĔȏǗŔʘĀৗՎ뼷ŢϢеɘDŽɘďȻīΜƦͲڏ뼶Ļ뼷ďϝǡĀŰߧƦҶ뼷ЌѠӍӃɯ˖ӪˡĀߊӿڥఆĨƚȡ뼷ŊĨӍĴŢϢеɘDŽٯɘ뼶뺭뺭
२ĉϢе˖ӪĄࢨˡŪβĀȱਢ뼷ਯȺĄćЌѠ˖Ӫˡ뼶ĂŝśɡĀЌѠκΓīƧźĢŹǜതڌŢƋҠŒũĎ뼷ąĢŹŠതćɳ뼷ĈĠɹ쨵ňĠĴȊ뼷ࡍהŢƋĀڌćϢе˖ӪĔċցΆĘ뼷ЌѠߊӿТăĖЌѠćܦΰɌʐਓϢŦƟĀnjː뼶
ͱϿߊĉ˴ˆ˽ɝĂɝĢŹĔċɝʚ쨰ϢеěǂƚȜŀNjιƈāĀʅȁĄƇĬ쨵ȺǰďĄǥʿĀӷݦȱͶŠϢеĀฑࡄʇ뼶ĂҶŗકƥ뼷ЌѠߊӿƙĀĄqӚӐȱͶrĀŀNj뼷ƦăĄڙᆃĀˈ˱뼶
ljĂċߩղϰϰĄŕՋĀ뼶ƜƚغͱϿĄȁħԚċЌѠȞײ뼵ЌѠĀŞžͱȁЌѠǔɘDŽջĤDžʅȁŢԚĂŝЌѠмŀ뼷ȚЌѠߊӿĈޡȉĔǩದćϢеԒͶ뼷ũ˧ȉŴĶӚӐʸǟȱͶ뼶ȚНʥ쨰ăĻŮʘľǗŔɫͱҽƱĎȉϢеӚӐʸǟȱͶ뼶
ſŚʘěڱȉƜƚŭƼЍěڱ٩ԏ뼷ۈिȜҬφڇʠԄӪӃɯɁ뼷ƦԄӪƜƚȜભŕęˌŒ뼶ȁˤ뼷ĞđćതڌպݰĀě֏ˡġŒĂᤋ뼷ЌѠďκӚӐĂжƬΙ뼵ƬвĀߊӿ뼶
ӍĴŢϢеɘDŽɘĄȌīϢеŕĈвĀƶʑ뼶эɘăȚȩФߊĉ˴ŢϢеŠĔඐŀNjĀȶ˸뼷ģĄƬߊĨƺĀƶʑ뼶ĴǎĄȱਢ뼶ȮŕŶĂơȉϢеԒͶĖĪĂơĀɘăˆ˽ɸľċŇĴ뼶ŚʠϵϢеɆԥϯȗශઆȓѣ49QTNFYKFG˥ʿŢۈƖŞҠě֏ˡɘDŽąĂЬз뼷ʪưФĈĀದćϢеĈߊӿȉŴĶɘ쨱ˤʋ뼷ɸľĀߊĉ˴ΞħŮđŴĶιďΚȥŪӪ뼶ĔċƄࡢħۈƖҠĀߊˌǀȗژąܔѧ쨗
ȁˤ뼷ħąŕęՃʇŞƬߊƯě뼷˄ϢеɘĈвॼ뼷κƙĖŗĪڨǴž쨰s đĈࡄNjŠƱķ뼶ǚŢϢеđϭࡄ
Nj뼷ਯȺĄćƸĀľԘġ뼷ϢеňͲďĨƴśĆĄśǘŬķͱĄȩǚˆޚƦǢ뼶ǞĎ뼷ĈƱķƷĨϢеƱ˖뼷ĂϢеƱ˖뼷ĆŪβĀǴĢƔďƬ뼶߀
s ĠɝũǽКʚϝ뼷˄ɑϢеȀŗĸdž뼶ĔĄĂƞڇϢеϨȉƸĀƤƶʑ뼶ĻŗȮqħƇĬr뼵qƧڒr뼵qƇĬr뼵qɑĆffɑгār뼵qĆĀğʑƧrDžɝƶКũ˧뼶
s ĞѩʑdžɃϢеĀѢˆ뼶ϢеƫĆĀɝʚŶ뼷ăđŮĄӕҢćŦƀ뼷ɝȠȱĀɝʚ뼷ĔƟĆĈĻĨȌīϢеŊĈĞĖĀʋĀƱʜ뼷ģĻŗӚӐŐϢеŢĆĀƱķ뼶
s ыħϢеԵĈҲĀʋ˖Ӫ뼶ϔĄҺ˱ĀȅѮѲʹ˖ӪģӖ
ŗźϢеƴīĆňķ뼷ĨdžɃŴĶĀ뼷ȮƦźŴĶŢĆмŀČƗ뼶
s źϢеƢƅĆdžɃŴĶĀ뼶ěڱĉ˴ƼƔdžɃŴĶߊĝЏʫغĀ뼶ȁˤ뼷ժዓȴ뼷ăđǙᛃ뼷ģăđߣŎǟśѢˆ뼶ȮĆĀɝŠɽʪ뼷ϢеĨѿʓƢƅĆĄdžɃŴĶƥǡǨĸĀƸ뼷ƦؼģěźŴĶƴīĆňժķŠůķ뼶
ʘľȉϢеƥǎĀˈਜŠӍĴĀɘ뼷ăȚĻŗźĆŨэТŪιͲ뼷ƑȶđĀĄĻŗƬĆĀߊĨƺŠϢеĀƫǼ߀뼶
JTKUVKPG)COCTTCĄ49QTNFYKFGɽઠ뼶49QTNFYKFGĄĂؽƖҠۈŝŚʠϵĀϢеɆԥϯȗශઆȓѣ뼷шĈο˩ࡒĀě֏ǀԥ뼶˽ȓѣĪĀۈƖҠӿʗɠħϢеǭȉě֏ȠȱĀјƶ뼶٩ƢނŰ뼷ɑˢˈȉJTKUVKPGԒͶ뼶Ǘ쨰EJTKUVKPGICOCTTCNTCYQTNFYKFGEQO뺭
76JUNE-JULY 2015
qɘăȚȩФߊĉ˴ŢϢеŠĔඐŀNjĀȶ˸뼷ģĄƬߊĨƺĀƶʑ뼶ĴǎĄȱਢ뼶ȮŕŶĂơȉϢеԒͶĖĪĂơĀɘăˆ˽ɸľċ
ŇĴ뼶rCHRISTINE GAMARRA
LRA WorldwideɽઠؽƖҠۈ
ƢԺ
76 Chinese Knowledgeindd 76 24515 1153 am
IBC IBTM China ADindd 50 13515 833 pm
ಌϾ٧
7 Sabah Tourism Board ADindd 7 24515 1235 pm
31JUNE-JULY 2015
TheLuxuryIssue
Major hotel chains and their rapid growth in the Asia Pacific region have always gotten most of the attention in business events The rise of independent hotels however has been evident in recent years as the category gains more prominence A Biz Events Asia survey conducted in May revealed that the majority of respondents (95 percent) are interested in independent hotels due to their unique product offering
ldquoTravellers today are looking for authentic and memorable experiences where travel is aspirational and luxury is defined by personal life and style preference at any given time in your liferdquo says Josephine Lim managing director of South East Asia for Preferred Hotels amp Resorts
ldquoIndependent hotels are often borne from entrepreneurial hotel owners with a passion for the art of hospitality They deliver the authenticity of a destination ndash featuring the unique characteristics of specific cultures within their own brand of hospitality that allows discerning travellers to lsquolive like the localsrsquordquo she adds
Also playing a significant role in the rising trend is a growing demographic of high-earning millennials with sizeable disposable incomes looking for exclusivity in cooler trendier and off-beat experiences
ldquoIndependent hotels pay a lot of attention to detail and design aesthetics Though some of them may be smaller the experience is often different and more magical I tend to stay in such hotels if I want a different experience they tend to feel more luxuriousrdquo says Jeanne Hong a 35-year-old finance professional who is also the
THE LUXURY OF AUTONOMY
INDEPENDENT HOTELS OFFER OFFBEAT OR EDGY LUXURY
EXPERIENCES BUT HAVE THEY GAINED THE TRUST OF EVENT
PLANNERSWORDS KRISTIE THONG
The Dhara Dhevi Chiang Mai
31JUNE-JULY 2015
22-33 Luxury Issueindd 31 24515 1138 am
32JUNE-JULY 2015
co-owner of The Snack Guru an online store selling healthy gluten-free snacks
Putting independent hotels within a single alliance has long been industry practice and there are many benefits to doing so An independent hotel under a company like Small Luxury Hotels of the World or Preferred Hotels amp Resorts can save costs by easily tapping into the hotel companyrsquos global distribution channels gain awareness through joint marketing efforts or build continued satisfaction with the companyrsquos loyalty program While individual properties may be overlooked when pitching for corporate business joining a hotel company offers them tender opportunities with multi-national corporations
These independent hotel companies have been gaining traction Worldhotels welcomed seven new members in the first quarter of 2015 adding to its portfolio of nearly 500 properties worldwide Small Luxury Hotels of the World has announced at least eight member hotels and resorts of which several will be opening throughout the year Meanwhile Preferred Hotels amp Resorts introduced six new properties ideal for the business events market that will be scheduled to launch by the end of 2015
A CHAIN GOES FREEIn early 2015 Starwood Hotels amp Resorts announced the launch of its 10th brand that now falls within its extensive portfolio Tribute Portfolio promises owners Starwood Preferred Guest (SPG) members and guests
the ability to ldquostay independentrdquo with a selection of independent upscale hotels in high-demand destinations While falling under the new brand name the independent hotels within the portfolio will maintain their own unique identities and continue to promise boutique service
Adam Aron chief executive officer of Starwood adds that the mission of the new brand is to ldquobring great hotels in great destinations to loyal SPG members who make up more than half of all Starwood staysrdquo As with Starwoodrsquos other nine brands SPG members will be able to earn and redeem Starpoints at Tribute Portfolio hotels and enjoy in-hotel elite tier benefits such as upgrades welcome amenities late check-out and more
NUMBERS FROM THE SURVEY
LEADING HOTELS OF THE WORLD SMALL LUXURY HOTELS OF THE WORLD
95list something new and unique product offering as reasons why they will go for an independent hotel
35 will take into consideration loyalty programs when considering the use of an independent hotel
Event planners have stayed with a member hotel in these hotel companies at least once
ITrsquoS ABOUT THE SERVICEThis recent development from Starwood may put independent hotel companies on alert in particular due to Starwoodrsquos strong and global branding as well as its loyalty program While many independent hotel companies offer some form of loyalty program most are only beginning to find a footing with loyalty programs specifically for event planners Elaine Macy senior vice president group sales for Preferred Hotels amp Resorts revealed that a meeting planner loyalty program is currently undergoing a Beta testing in North America under iPrefer the companyrsquos point-based guest loyalty program It was introduced in early 2015 to offer planners points for actualised revenue from rooms booked
Royal Palm South Beach Miami Starwoodrsquos first Tribute Portfolio feature hotel
22-33 Luxury Issueindd 32 24515 1138 am
International Starfor Leadership
in Quality Award 2013Gold Category
Certificate of Excellence2014 WINNER
One World Hotel
Find us on
first avenue bandar utama city centre 47800 petaling jaya selangor malaysia toll free domestic 1300 88 7888 toll free international 1800 88 7888tel 603 7681 1111 fax 603 7681 1188 email enquiryoneworldhotelcommy website wwwoneworldhotelcommy
Half Day Meeting Package from RM218 per person per day
Full Day Meeting Package from RM228 per person per day
2015 Meeting Packages
Meeting faci l i t ies recognised by the world
At the 5-star One World Hotel you can expect ample space luxuriously appointed with spectacular chandeliers and state-of-the-art facilities including simultaneous interpretation system live feed facility and mood lighting with variable colour setting and free Wi-Fi However what makes corporate functions here extra special is the opportunity to put fun back into functions
Anythingrsquos possible in One World To add some excitement to your next event speak to our Conventions and Events team today at 03-7712 2289 or email cneoneworldhotelcommy
Prices are in Ringgit Malaysia and inclusive of 10 service charge and 6 goods and services tax
ldquoTravellers today are looking for authentic and memorable experiences where travel is aspirational and luxury is defined by personal life and style preference at any given time in your liferdquo
JOSEPHINE LIMManaging Director of South East AsiaPreferred Hotels amp Resorts
at member hotels and already has more than 550 planners enrolled
Perceptions of service standards and event delivery also differ According to survey findings perceptions are pretty much split down the middle when it comes to concerns over an independent hotelrsquos brand standards in event delivery
While some believe the use of an independent hotel for an event may ldquonot be able to benefit from the established international image of hotelsrdquo others feel they offer a less mainstream and more intimate touch while not compromising on service standards Many will take to leisure-focused research through sources like TripAdvisor or rely on word-of-mouth to gauge standards of an independent hotelrsquos ability to host events Some however feel that the overall experience is dependent on the staff and service standards and do not take into account the hotel status
22-33 Luxury Issueindd 33 24515 1138 am
34 Luxperience ADindd 34 13515 841 pm
35 Pullman Bangkok King Power ADindd 35 19515 758 pm
36JUNE-JULY 2015
TalentAndMentor
There is no argument ndash talent is one of the most common and hottest buzz words in business events and hospitality While many companies experience what appears to be a talent crunch in Asia one professional who has spent years in talent assessment and human capital strategies suggests the ldquoright fitrdquo might be the bigger issue
Thomas Wai director for Asia Pacific at Talent Plus Inc says the challenge of identifying engaging and retaining talent differs for a region as large and diverse as Asia Pacific With his work bringing him to over 30 cities in China including the third and fourth tier cities Wai has met ldquogreat people who are driven honest and hardworkingrdquo and seen career fairs in Shanghai filled with tens of thousands of candidates expressing genuine interest Identifying talent is likely to be an issue here according to Wai and the question companies should be asking is if there is a structured and effective interview system in place to identify the right talent
For mature cities such as Singapore and Hong Kong talent retention is at play
ldquoUnfortunately many organisations do not pay sufficient attention in re-hiring their people They pay little focus in developing their potential They focus on peoplersquos weaknesses rather than setting them up for success As a result talented people leave the organisation and recruiters assume that they cannot find people to join themrdquo Wai says
ITrsquoS NOT ABOUT THE MONEYThere is a misconception that salary compensation and benefits are the most crucial investments in employment or talent retention While they used to be the key elements to attracting and retaining talent evolving socio-economic factors along with a thirst for information and constant change brought on by the Internet age have shifted mindsets of working professionals Wai calls monetary benefits ldquosatisfiersrdquo but not motivators
ldquoThe key motivators to truly engage and help us to getting and retaining our performers are recognition one-on-one time mentoring setting them up for success paying attention to them listening to their physical and emotional needs helping them to become significant and allowing them the freedom to be the very bestrdquo he says
We are well aware that a sustainable work force be it in the West or Asia Pacific starts from the top And it may be the hardest but most rewarding step Top leadership will first need to show commitment in building a talent-based culture and demonstrate that they care about their people
ldquoThen you need to understand the DNA of your top performers decode and understand what makes your successful people successful Use these DNAcharacteristicstraits to create an interview as part of your selection consideration when you are considering new candidates or promoting from withinrdquo Wai says
THE LUXURY OF TALENT
SCRAP THE IDEA OF A TALENT CRUNCH WE HAVE THE TALENT IN ASIA BUT DO WE KNOW HOW TO
GET THE RIGHT HIREWORDS KRISTIE THONG
36JUNE-JULY 2015
It is useful to evaluate his potential so as to help him with his blind spots while putting focus on his strengths
On top of constant and open communication Wai recommends ldquostay interviewsrdquo These interviews recognise the achievements of employees and identify subsequent steps for growth
ldquoThis way you would have a better chance of creating a sustainable work force for the future state of your organisationrdquo Wai adds
SUCCESS SHOWSA sustainable workforce translates to a successful business Wai cites the example of the Capella Hotel Group where its property in Singapore continues to enjoy one of the highest occupancy rates since its opening six years ago When the group took over the Ritz-Carlton property in Bali it enjoyed the ldquobest year ever after 17 years in businessrdquo Founder Horst Schulze was quoted in an interview saying itrsquos all about the right hire
ldquoWhat a customer wants is no defects timeliness and caring service How do I know my front office manager is taking great care of my guests I can ensure this by selecting the right talent Somebody that has it in themrdquo
The effect flows through every aspect of the business
ldquoYou could see the positive results from their high level of guest satisfaction guest retention employee satisfaction and ultimately financial rewards for the owner and investors as wellrdquo Wai says
36-37 Talent and Mentor Thomas Waiindd 36 24515 1140 am
37JUNE-JULY 2015
37
ldquo
ldquoThe key motivators to truly engage and help us to getting and retaining our performers are recognition one-on-one
time mentoring setting them up for success paying
attention to them listening to their physical and emotional
needs helping them to become significant and
allowing them the freedom to be the very best
THOMAS WAIDirector Asia Pacific
Talent Plus Inc
37JUNE-JULY 2015
szlig8QGHUVWDQGERWKWKHLUtalents and desires and their weaknesses and blind spots
szlig)RFXVRQWKHLUWDOHQWVDQGcreate platforms for them to exercise their strengths
szligHHSDQRSHQGRRUSROLFIRUyour teams to approach you with concerns suggestions and innovative ideas for growth
szligQGLYLGXDOODFNQRZOHGJHtheir hard work and achievements do it timely and sincerely
szlig5HPHPEHUWRWDNHWKHWLPHto understand why a team member would make the decision they made and why instead of rushing to judgement about a decision
KEEP THE MOTIVATION
36-37 Talent and Mentor Thomas Waiindd 37 24515 1140 am
38JUNE-JULY 2015
Knowledge
IT MAY SEEM OBVIOUS BUT THE STARTLING TRUTH REVEALS A GAP IN HOSPITALITY SALES TEAMS AND THEIR ABILITY TO FOLLOW UP
In this day and age of email SMS Twitter and Gchat personal contact is still the most important way to build relationships In a world of ever-increasing automation and impersonal service a hotel must distinguish itself from its competition Hospitality sales teams need to realise that product and price are very similar in todayrsquos market What will be the clientrsquos reason for awarding a piece of business The relationship with the customer and the loyalty built up over time Hospitality
38JUNE-JULY 2015
THE ART OF FOLLOWING UP
THE LUXURY OF KNOWLEDGE
WE OFFER INSIGHTS FROM TOP INDUSTRY PROFESSIONALS IN A SPECIAL
KNOWLEDGE SECTION GO DIGITAL WITH US BY ACCESSING FULL VERSIONS
OF THESE ARTICLES ONLINE
CHRISTINE GAMARRADirector of Operations Asia PacificLRA Worldwidechristinegamarralraworldwidecom
sales teams must be in the business of building relationships instead of taking orders
A prompt and personal follow-through with the client is the most effective technique to gain commitment Following up not only displays a sense of urgency for the business lead it gives the opportunity to advance the sales process towards a decision The timeliness of a follow-up is another factor that will communicate your reliability to the client A follow-up should not be later than 48 hours after the last communication with the client
An effective follow-upszligHVLQFHUHDQGFRQILGHQWszlig$VNRSHQHQGHGTXHVWLRQVWKDWLQYLWH
the client to elaborateszlig3UREHLQWRRXUFOLHQWOslashVUHVSRQVHVszlig2IIHUVRPHWKLQJRIYDOXHOtilde
for nothingszligHPRQVWUDWHWKDWRXXQGHUVWDQG
what the client is looking for
Read the full article online at bizeventsasiacomluxury-of-knowledge-follow-up
38-39 Luxury of Knowledge_KTindd 38 24515 1140 am
39JUNE-JULY 2015
WHAT SHOULD YOU LOOK OUT FOR BEFORE PENNING AN EVENT SPONSORSHIP AGREEMENT
Exclusivity ndash Most sponsorship agreements would provide some form of exclusivity This is to avoid competitors sponsoring the same event or to avoid association with a conflicting category Where category exclusivity is provided for its scope must be clearly defined Eg A soft drinks sponsor may agree to exclusivity for non-alcoholic drinks or insist on being the only beverage sponsor
Trademarks ndash The agreement should state the manner and form (colours font size proportion to surrounding text graphics etc) in which the sponsorrsquos trademark may be used Likewise the sponsor may wish to conduct its own advertising and the event organiser should also have control over the manner and form in which its trademarks and logos are used
Payment ndash Often involves a hybrid arrangement where a percentage of the fees is paid up front and the remaining being paid in accordance
WORDS EL KWANG
Duetto a technology and services company offering medium to large hotel groups and casinos a three-year old system that assists in implementing revenue strategy In an exclusive interview with Biz Events Asia Patrick Andres executive vice president Asia Pacific for Duetto explained that the program uses sophisticated algorithm to gather information from web shopping patterns competitor hotel pricing airline traffic special events and social ndash all to understand market behaviour The systems will ideally allow hotels to optimise price profitability by category It also provides hotels with visible real-time information to make necessary business decisions such as adjusting accommodation rates on their websites or in contract negotiations
It ultimately provides the opportunity for hotels to implement an ldquoopen pricingrdquo structure that will benefit the consumer in the name of rate parity yet allows hotels to sell at a more profitable rate Open pricing is an evolution from traditional revenue management Instead of closing out lower rate categories it allow hotels to shrink or increase price differentiation between the room categories This hopefully leads to more yieldable corporate rate tender agreements in Asia much like what the American market is experiencing Yielding corporate rate agreements allow hotels to market profitable rates during peak demand periods
Read the full article online at bizeventsasiacomluxury-of-knowledge-duetto
39JUNE-JULY 2015
JOIN THE PARTY
THE GAME CHANGER
with a performance-driven schedule Where productsservices are provided in lieu of sponsorship fees the manner of determining their value should be spelled out along with warranties as to their quality standard and merchantability also incorporated
Exit ndash Long-term agreements should have a termination clause allowing parties the opportunity to call it quits with and without cause anytime during the subsistence of the agreement Grounds for termination may include either party bringing the other into disrepute late payment of sponsorship fees and cancellation of the event
Read the full article online at bizeventsasiacomluxury-of-knowledge-sponsorship-agreements
VICKI HENGDirectorVicki Heng Law Corporationvickivickihengcom
ldquoDuettorsquos new strategies within their systems might allow hotels
to regain pricing power ldquo
PATRICK ANDRESExecutive Vice President Asia Pacific
Duetto
38-39 Luxury of Knowledge_KTindd 39 24515 1140 am
2 0 1 5m i c eMEETINGS INCENTIVES CONFERENCES EXHIBITIONS
10-11 September 2015Suntec Singapore convention amp exhibition centre
wwwmiceasiaexhibitioncom +852 3975 5710
miceaSia
100+ Exhibition booths
5000+ Visitors
500+ ConfErEnCE DElEgatEs
8 aCCrEDitED Workshops
2 frEE ConfErEnCEs
30+ prEsEntations
This prestigious Awards Evening will be judged by a panel of leading event organisers from throughout the Asia
3DFLAgraveFUHJLRQLQWRWDOWKHUHZLOOEHDZDUGVXSIRUJUDEVWRVROXWLRQSURYLGHUVYHQXHVDQGHYHQWRUJDQLVHUV7KLV
evening awards party will be after the exhibition on day one of the event and it will be a fantastic way to honour
the work of Asiarsquos Event Professionals and provide a great QHWZRUNLQJRSSRUWXQLW
This event brings together leading Event organisers Meeting Planners Corporate Buyers Venues Hotels Attractive Suppliers Event Technology Tourism Boards RYHUQPHQW0ampVSUHGRPLQDQWOIURPWKURXJKRXWWKH$VLD3DFLAgraveFUHJLRQ
For more information about MICE 2015 and Awards Ceremony please email miceoliverkinrosscoukFor exhibition ticket registration please visit wwwetouchescommiceasia2015
40 Mice Asia Pacific ADindd 40 16515 653 pm
amp210DJDGB)$SGI$0
41 Sentosa Golf Clubindd 41 14515 838 pm
42JUNE-JULY 2015
WWHY SINGAPORE CONTINUES TO STACK UP
AS A PLACE FOR BUSINESS AND MEMORABLE
EXPERIENCES
SINGAPOREDelveInt
o
WORDS EL KWANG | KRISTIE THONG | GINA SIN
42JUNE-JULY 2015
42-44 Delve Into Singaporeindd 42 24515 1142 am
43JUNE-JULY 2015
e worked really hard to ensure that our attendees
feel like they are getting a luxury experience
where wersquove thought of and arranged everything
You really have to think of everythingW ldquo
HIGH-ACHIEVING QUALIFIERS OF US-BASED HEALTHCARE MARKETING CONGLOMERATE
FOREVER LIVING PRODUCTS WERE TREATED TO A TIME OF THEIR LIVES IN SINGAPORE
WORDS KRISTIE THONG
Soundproofed walls of the Sands Ballroom of Sands Expo amp Convention Centre Marina Bay Sands in Singapore could barely contain the pulsating excitement of the crowd Upbeat triumphant contemporary music and exuberant cheers could be faintly heard from the floor right below it Walking into the ballroom as an observer was an experience in itself illuminating hues of pink blue and purple danced along to the beat of the music in sync with cheers and dancing amid the crowd the dazzling lights fell against the unique clusters of crystal-like structures high on the ceiling resembling thousands of balloons just about to fall
This amazing sight was Forever Living Products Global Rally held in Singapore on April 19-27 2015 Forever Living
THE LUXURY OF HEALTH
Products a multi-level marketing company that sells aloe vera-based drinks and bee-derived cosmetics nutritional supplements and personal care products hosts an annual Global Rally to celebrate the success of its representatives also known as Forever Business Owners (FBOs) and award them hard-earned Chairmanrsquos Bonus cheques It is a time where the company shares new directions launch new products and provide training and inspiration
ldquoOur business model works in such a way that in order for our FBOs to be successful they must first help others reach their goals This ensures an environment of passion and compassion where people can aspire to be what they want to be and are given
the tools to change their lives for the betterrdquo says Ashley Hower director of marketing at Forever Living Products
ldquoBy having leaders and qualifiers hearing and sharing their stories and tips for success they are inspired to set goals and reach for their dreams The entire event is very celebratory and empowering ndash it feels like a big family reunionrdquo she adds
Each Global Rally sees over 7000 FBOs coming from 106 countries and runs on an extensive itinerary comprising training sessions lots of entertainment and unique experiences Having previously hosted the rally in Hawaii and London and heading to Johannesburg in 2016 2015 was the year for Singapore and for Asia
ldquoWe are always looking for new and exciting destinations to take our FBOs We want to make our Global Rally lsquoan experience like no otherrsquo and know that it begins with the destination selectionrdquo
While the country naturally holds up as an attractive tourist destination Hower shares that Singapore was also chosen in part due to its history that parallels Forever Livingrsquos brand values Drawing similarities to Singaporersquos founding father Lee Kuan Yew and his passion to create a safe and prosperous society for its citizens Forever Living Productsrsquo CEO Rex Maughan thrives on a similar belief of helping people from all over the world look better feel better and achieve their dreams
ldquo
42-44 Delve Into Singaporeindd 43 24515 1142 am
44JUNE-JULY 2015
Putting an incentive program of such scale is no easy feat Forever Living worked closely with Pacific World to ensure seamless logistics for travel meal planning and activities
ldquoWe worked really hard to ensure that our attendees feel like they are getting a luxury experience where wersquove thought of and arranged everything You really have to think of everything ndash how the attendees will feel when they arrive at the airport what their first impression of the hotel is the convenience of getting around what activities they enjoyrdquo Hower says
Some of Singaporersquos local culture and experiences were brought into the program this year Qualifiers were brought to Sentosa Island for a fun-filled day culminating in a beach party feast and entertainment Top
qualifiers were treated to a special dinner at Gardens by the Bay followed by drinks and desserts at Ku De Ta ndash arguably Singaporersquos hottest night spot on top of Marina Bay Sands Throughout the program there was cultural entertainment infusing Chinese and Indian influences and many opportunities for FBOs to try the local cuisine
ldquoSingapore was a fantastic incentive travel destination The melding of the cultural history with the modern Marina Bay Sands gave our Forever Business Owners a luxury destination and a cultural experience they couldnrsquot have found anywhere else Singapore was clean safe and easy to get around Our Forever Business Owners enjoyed visiting Sentosa sampling local cuisine and exploring everything Singapore had to offerldquo Hower says
ingapore was a fantastic incentive travel destination The melding of the cultural history with the modern Marina Bay Sands gave our Forever Business Owners a luxury destination and a cultural experience they couldnrsquot have found anywhere else Singapore was clean safe and easy to get around Our Forever Business Owners enjoyed visiting Sentosa sampling local cuisine and exploring everything Singapore had to offer
ldquoldquoS
Team Japan Endless entertainment
ASHLEY HOWERDirector of MarketingForever Living Products
42-44 Delve Into Singaporeindd 44 24515 1143 am
KLCC_10YAC_micenetAsia_ad01_0615ai 1 4315 848 AM
45 KLCC ADindd 45 13515 839 pm
46JUNE-JULY 2015
30 MINUTES WITH ALOYSIUS ARLANDO CEO OF SINGEX HOLDINGS PTE LTD GAVE BIZ EVENTS ASIA A LOOK INTO HIS VISION OF A SUSTAINABLE CONFEX BUSINESS MODELWORDS EL KWANG
With a vision to be the leader in the APAC business events industry Aloysius Arlando has no intention to rest on his laurels Since his appointment SingEx has invested a few million dollars in doubling staff strength and conducting robust research in curating events like the Internet of Things Asia which saw more than financial gains for the organisation and its customers The motivation to establish a more sustainable business model and the appreciation of the event subject matter saw the implementation of a two-prong approach in venue management and creating new industry-relevant business events that do not conflict with existing ones
ldquoWhether it is the eventrsquos return on investment or objective companies are looking for good return and value derived from matching buyers and
CREATIVITY TAKES BUSINESS CENTRE STAGE
DelveInto
THE GROWTH OF INTERNET OF THINGS (IOT) ASIAIOT ASIArsquoS GROWTH IN 2015NUMBERS FROM IOT ASIArsquoS INAUGURAL EDITION IN 2014
44 sponsors and exhibitors representing 13 countries10 increase 2100 trade visitors and conference delegates 288 growth
41sponsors and exhibitors representing
11 countries
A total of
1630trade visitors and conference delegates
58 speakers representing 15
countries presented at the conference
85 speakers from 16 countries presented at the
conference (almost double the of speakers)
4648 Delve Into Singapore SingExindd 46 24515 1143 am
When you choose the Fairmont Singapore and Swissocirctel The Stamford you gain access to more than 70000 square feet of state-of-the-art and multi-functional conference and meeting space at the Raffles City Convention Centre Strategically located at the heart of Singaporersquos business district just 20 minutes away from the airport enjoy unparalleled convenience and accessibility Our team of outstanding conference concierges offers support every step of the way and helps ensure that your meeting or event is a rousing success each time
For reservations please call +65 6431 5534 email salessingaporefairmontcom or visit wwwfairmontcomsingapore
THE CHOICE FOR MEETINGS
47 Fairmont Singapore ADindd 47 13515 825 pm
48JUNE-JULY 2015
sellers as a business solutionrdquo said Arlando
The process of creating events ndash whether it is based on a national agenda like Singaporersquos wish towards hosting more healthcare events or opportunities identified through research on key industries to drive tomorrowrsquos growth ndash could take six to nine months
Arlando explained that each curated event should have a lifespan of five to 15 years It must meet the evolving needs of the industry and marketplace while flexible enough to allow the event agenda to morph with the changes in technology or other trends One perfect example is the way traditional exhibitions have morphed into CONFEX (conference-exhibition) multi-faceted platforms to drive engagement through meaningful content shared at conference sessions and business connections and exchanges on the exhibition floor
hether it is the eventrsquos return on investment or objective companies are looking for good return and
value derived from matching buyers and sellers as a business solutionrdquo
ldquoldquo
ALOYSIUS ARLANDOCEOSingEx Holdings Pte Ltd
W Throughout the interview the humble and pensive leader used the collective ldquowerdquo more often than ldquoIrdquo in his sentences When it comes to leadership and talent discussions Arlando expressed his passion for meeting people from all walks of life He ensures his team is a good mix of background and professional attributes His team is important to him
ldquoWe respect our teamrsquos personal moments of needs whether it is new working mothers or one who becomes a carer for the family As human beings if we can take care of our family needs we have won half a battle (in life)rdquo
Arlando keeps his team engaged through no-strings-attached coaching and transparent communication With a big smile and coy laughter Arlando defined the importance of transparency by saying that he graciously obliged when his team asked him to smile more frequently
EVENTS CREATED BY SINGEX
$$$ CONVERSION
KEY INDICATORS OF SUCCESSszlig Client feedback on successful connectionsszlig No of deals and business converted
szlig WasteMET Asia 2012 amp 2014szlig Last Mile Fulfilment Asia March 2015szlig RehabTech Asia March 2015szlig Internet of Things Asia 2014 amp April 2015szlig Radiology Asia May 2015szlig WasteMet China July 2015szlig Green UrbanscapeAsia 2013 amp November 2015
szlig RSA Conference Asia Pacific amp Japan 2013 2014 amp July 2015
szlig International Conference on Sustainable Development 2013
szlig ASEAN Business and Investment Summit 2014
NEW-TO-MARKET EVENTS
MANAGED EVENTS
617 BUSINESS CONNECTIONS made at the inaugural Last Mile
Fulfilment Asia 2015 in March 2015
403 SUCCESSFUL MEETINGS conducted at the exhibition floor
S$122 million worth of deals generated from inaugural Greenurbanscape Asia 2013
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49JUNE-JULY 2015
Quay Room
CITY ESCAPEA RECENT STAYCATION AT
PARK REGIS SINGAPORE SHOWS THE POSSIBILITY OF GIVING YOURSELF OR YOUR MOST DESERVING
EMPLOYEES A BREAK EVEN IN THE MOST BUSTLING
PLACES IN A CITYWORDS GINA SIN
Just a stonersquos throw from one of the most vibrant entertainment scenes along a historical riverside known as Clarke Quay the 202-room Park Regis Singapore would do well for business retreats
Surrounded by lush greenery Park Regis Singapore was first opened in 2010 and has recently completed a SGD3 million (USD22 million) facelift that saw the reception move from the ground floor to the third a new all-day dining FampB venue upgrades on bed items and a complete makeover of the lobby meeting room and rooftop bar
Stretch the lethargy away in the morning with a poolside yoga class where a refreshing waterfall cascades into the 25-metre-deep pool Then
refuel with a power-packed breakfast at Twenty3 Drink amp Dine with the wide variety from its buffet selection
Clarke Quay may be popular for its nightlife but there are also lots to explore such as the numerous hipster cafeacutes bars and restaurants within the vicinity Hotel guests get 10 percent off their bills of participating food and beverage outlets by presenting their room cards
Visit the Asian Civilisations Museum located close by or attempt the adrenalin-pumping G-Max Reverse Bungy along the riverside Choose to
Singapore River Cruise
dine in one of the restaurants or head back to the hotelrsquos Royal Pavilion for their signature Cantonese dishes such as the Royal Smoked Duck and the Wok-fried Mashed Fish Noodle with Lobster
Sign up for one of Park Regisrsquo cocktail classes as a team-building activity for up to 10 guests by June 2015 or conclude meetings with a sunset cruise disembarking from the quayside Watch as the sun sets and the neon lights of Boat Quay and Clarke come to life Spot landmarks and bridges such as the Raffles landing site the Merlion and the Cavenagh and Coleman bridges End the day with more cocktails at Revive the hotelrsquos rooftop bar that is not opened to public until the fourth quarter of 2015 It can be hired for intimate cocktail events of up to 50 guests with outsourced furniture
An incentive package featuring some of the activities mentioned above is available for corporate group bookings until the end of the year
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Hongkong
26 - 27 August | Grand Hyatt Hong Kong
50 ACTE ADindd 50 13515 823 pm
CMY
51 Pacific Worldc ADindd 51 13515 752 pm
Twice the percentage of Buyers than in 2013 expect to conduct business valued at over
1million
The 23rd ITampCMA and 18th CTW Asia-Pacific
29 Sep ndash 1 Oct 2015Bangkok Convention Centre at CentralWorld
Bangkok Thailand
Incorporating Luxury Travel
Exhibitors amp Sponsors Corporate Travel ManagersConference DelegatesMedia | Corporate Travel
Exhibitors | MICE amp Luxury TravelBuyers | MICE amp Luxury Travel | Association Professionals amp ExecutivesMedia | MICE amp Luxury Travel
wwwcorporatetravelworldcomapacwwwitcmacom
Look At What We Achieved In 2014
Over 2500 MICE and Corporate Travel professionals including association executives and luxury travel buyers from 55 international territories
84 of Exhibitors expect to receive orders within a year
40 of Buyers confirmed procurement on-site with Exhibitors
Host CountryOrganised By Supported By
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4]S^abX]VP]SBd__^acX]V0bb^RXPcX^]b
Industry PartnergtURXP[0Xa[X]T gtURXP[ET]dT lt^Q[XT0__Pac]Ta
ltTSXP0U[XPcTb
Very impressed with the overall organisation quality of buyers and
remarkable welcome reception euromic Belgium
Exhibitor | Christophe Verstraete Executive Director
Great avenue to obtain research information from diverse regions and
destinations Association of the Polish Media Poland
Media | Robert Pawelek Journalist
I got to renew or discuss contracts and build new relations Panorama-Medica Group Co Ltd Thailand Buyer | Katherina E Lempert-Dober Chairwoman
The discussion session was a good sharing session for all my peers Gemalto Singapore Corporate Travel Manager | Jean Bey Senior Buyer - Asia
52 ITampCMA BKK ADindd 52 13515 806 pm
53JUNE-JULY 2015
THERErsquoS NOTHING LIKEAUSTRALIA
Produced by Business amp Tourism Publishing Asia Pte Ltd and Business Events Australia wwwbusinesseventsaustraliacom wwwbizeventsasiacom
53-68 Australia Supplementindd 53 24515 400 pm
54JUNE-JULY 2015
UNLOCKINGAUSTRALIArsquoSNEWEST TREASURE
The Adelaide Convention Centre welcomes the world to its new state-of-the-art facilities designed with the event plannersrsquo future requirements in mind It is surrounded by premier entertainment sporting and medical precincts and set on the cityrsquos revitalised waterfront district
Find out more about our brand new building at adelaidecccomau
53-68 Australia Supplementindd 54 24515 1145 am
55JUNE-JULY 2015
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56JUNE-JULY 2015
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60JUNE-JULY 2015
Discover a zoowithout fences
THERErsquoS NOTHING LIKE AUSTRALIA FOR YOUR NEXT BUSINESS EVENTPLAN NOW VISIT AUSTRALIACOMBUSINESSEVENTS
TAU0105_297x420_Zoo_V1indd 1 11052015 520 pm
53-68 Australia Supplementindd 60 24515 1145 am
61JUNE-JULY 2015
Discover a zoowithout fences
THERErsquoS NOTHING LIKE AUSTRALIA FOR YOUR NEXT BUSINESS EVENTPLAN NOW VISIT AUSTRALIACOMBUSINESSEVENTS
TAU0105_297x420_Zoo_V1indd 1 11052015 520 pm
53-68 Australia Supplementindd 61 24515 1146 am
62JUNE-JULY 2015
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AD
EXPERIENCE WORLD CLASS OPENING DECEMBER 2016
Artist impressions courtesy of Hassell + Populous and Darling Harbour Live
Introducing a new world class convention exhibition and
entertainment destination on Sydneyrsquos sparkling harbour
With an integrated design and best practice facilities you will
be within walking distance of Australiarsquos largest business district
financial centre and hub of thought leadership and innovation
ICCSYDNEYCOMSALESICCSYDNEYCOM +612 8297 7600
MANAGED BY AEG OGDEN
THEATRE EXHIBITION CONVENTION
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64JUNE-JULY 2015
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E X P E R I E N C E U N F O R G E T T A B L E E V E N T S
S Y D N E Y rsquo S M O S T U N I Q U E V E N U E
A U S T R A L I A NT E C H N O L O G Y P A R K
CONFERENCES I EXHIBIT IONS I CORPORATE MEET INGS
TRAINING I FASHION I PRODUCT LAUNCHES
AND MUCH MORE
salesatpcomauPh +61 2 9209 4220wwwatpcomau2 Locomotive StreetEveleigh 2015
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68JUNE-JULY 2015
AD
Contentindd 5 261114 1051 am53-68 Australia Supplementindd 68 24515 1146 am
69JUNE-JULY 2015
Engage
From April 30 to May 10 a total of 235 million visitors ndash including 153000 international attendees ndash took part in 200 events conducted throughout host venue Coex from culture exhibitions and conventions to promotions performances and even a beer festival all of which served as an effective marketing platform for the clusterrsquos stakeholders
Among the major events Asiamania a multi-nation business and cultural trade show running from April 30 to May 3 included promotional booths from Korea Japan China and Russia each exhibiting various cultural assets from across the region Contributing to the local MICE presence was the Seoul Tourism Organization whose promotional stand was modeled after
C-FESTIVAL IN SEOUL DRAWS
GLOBAL AUDIENCETHE INAUGURAL
ldquoC-FESTIVALrdquo PROMOTED THE
CAPABILITIES OF A NEWLY-FORMED
GANGNAM-BASED ldquoMICE CLUSTERrdquo
OF EVENT VENUES SHOPPING AND
ENTERTAINMENT PROVIDERS
Seoulrsquos ancient city walls while the Korea Tourism Organization stand introduced visitors to other national destinations Other key events included a ldquoCulture Techrdquo fair and a ldquoCreative Urdquo exhibition zone The festival was organised by the World Trade Center Seoul MICE Cluster Committee
Created to increase competitiveness and allow for joint marketing strategies among members the MICE Cluster initiative unites 13 major companies involved in the business events community including and surrounding Coex which along with the nearby Korea World Trade Center was recently designated a ldquoSpecial MICE Tourist Zonerdquo by local government agencies Members also include business hotels department stores entertainment complexes PCOs and more such as Korean entertainment agency SM Entertainment which appointed K-pop stars EXO as official C-Festival ambassadors
In addition to the festivalrsquos promotional benefits for its members the ROI across 11 days also demonstrated the effectiveness of the event The Coex Seven Luck Casino a foreigners-only
venue for example saw a 401 percent increase in custom compared with the same period in 2014 while the five-star Grand InterContinental Seoul Parnas ndash also part of the complex ndash saw a 209 percent increase in room occupancy over the same comparative duration
ldquoThrough our first C-Festival we were able to see both new growth and the take-off of the MICE industry which is still a new industry for Seoulrdquo said Coex president and CEO Byun Bokyung He went on to affirm his commitment to ldquocontinue building and showcasing diverse content in order for the Korea World Trade Center to become the centre of the MICE industryrdquo
Stephen Kwak an assistant manager at the Seoul Tourism Organization agreed with the growth potential of the C-Festival in the coming years saying ldquoIt helped Seoul by emphasising various tourist attractions that MICE delegates would enjoy visiting during their stayrdquo With the weekend proving the most popular for Asiamania Kwak said that feedback for the Seoul booth was positive with visitors remarking that it ldquowell-represented the cityrsquos diverse offeringsrdquo
Love Heart Project
WORDS BEN JORDAN
69 Engage Coexindd 69 24515 1149 am
70JUNE-JULY 2015
Engage
With many UNESCO-heritage listed sites and venues in the world to choose from one group chose the much revered West Lake in Hangzhou as the centrepiece for an event Some 90 guests from Canadarsquos York House School travelled to the picturesque destination for a cultural trip planned around a golf tournament
The guests arrived at Hangzhou Sofitel Westlake Hotel on the first day What awaited them was a lavish welcome cocktail and gala dinner set up at the Sky Garden with views of West Lake as its background
The next day was where the program truly began Guests were divided into two groups ndash the Golf group and Parents-Child group ndash according to what guests preferred The group for golf headed for a friendly tournament at Fuchun Resort Golf Club while the other enjoyed a spa session and a tea tasting ceremony The children spent time at Zoo Coffee a creative club located in a shopping mall where its unique set-up resembled a quiet forest wonderland with a myriad of wild animals
Guests then went for a boat ride over West Lake and watched a large landscape live performance created by three renowned directors ndash Zhang
WEST LAKE STORY
A TRIP PLANNED AROUND HANGZHOUrsquoS REVERED WEST LAKE TELLS OF THE DESTINATIONrsquoS RICH
CULTURE AND SCENIC STORIES
Yi Mou Wang Chao Ge and Fan Yue Guests visited the largest isle in West Lake which is called ldquoThree Pools Mirroring the Moonrdquo and covers an area of 6000 square metres The shadow of the isle the elegant garden and the scenic beauty combined makes the isle one of the top 10 West Lake attractions particularly popular during the Mid-Autumn Festival
The group also visited the ancient He Fang Street which has a profound history Consisting of the historical commercial civil and architectural culture of Hangzhou it is the best place
to get acquainted with the destination Groups also enjoyed the ldquoSong Cheng Eternal Loverdquo drama which is known as one of the more acclaimed shows in the world The performance describes the hardship of Liang Zhu ancients the magnificence of Song Palace the fierce battle of Yue Gu Jun the song of Liang Shan Bo and Zhu Ying Tai and the song of the white snake and Xu Xian These stories are told through a spectacular display of sound light and stage effects
70JUNE-JULY 2015
Sofitel Hangzhou Westlake Hotel
Golf tournament
70 Engage Hangzhouindd 70 24515 1149 am
71JUNE-JULY 2015
Engage
Aprilrsquos Wine Down Wednesday organised by ACI HR Solutions and Biz Events Asia gave guests the privilege of a first look at the new Club Lounge at Hotel
Jen Tanglin Singapore (formerly known as Traderrsquos Hotel at Cuscaden Road) Over 90 professionals from
the MICE travel tourism and hospitality sectors networked over drinks and a buffet spread with an
impressive display of sweet treats Guests also had the chance to look at guest rooms on the newly revamped
Club Floor The event was sponsored by Hotel Jen Tanglin Singapore and duetto
HAPPY SNAPS
FROM WINE DOWN
WEDNESDAY
71 Engage Hotel Jen WDWindd 71 24515 1149 am
72JUNE-JULY 2015
ćľŅǴŭƀ뼷āĶɽĄŗۍĉדĀϝĀŞ뼵ϾĀЌѠͱກĀěɁǟħކՠĀǚ뼶ĔȏϝĀŞ뼵ЌѠŠěɁǨͳȩĀĄqಌϾr뼷খأćӃɯӍЌѠ˖Ӫˡġ뼷ĉĶǨɶᅆŠڥĀďĄಌϾĀǃɩ뼷ƦϿĠě֏˺ॎӃɯģĝćĞƶѲʑħϢеǙҜಌϾɆԥ뼶ȁˤ뼷ĔĂʿāĶјǭŗqಌϾrǟħ٧Āǂʚ뼶
ľŅǴċʃ뼷āĶćĂȏοȢКɁʸˋˡʭĀʗˡĉՂNjȒŠğʑ뼷ɝŴĶƧħqಌϾrĪǭػ쨵ĖqಌϾrĴ뼷ƣźŴĶԒĞĖƇĬ쨵뼶ӗęĠĀĉĀƫĄ쨰qಌϾrźŴĶԒĞĖŕķ౯ĀЌѠŠԚċЌѠȞײ뼶ȆƻɝӍqۈिrǟħĂċŞҠƣźŴĶԒĞĖƇĬĴ뼷āĶǨīĖĀĄ쨰NJ뼵Ġʻ뼵Ljǥ뼵ݶиĀʇҌŠȱਢɁ뼶
ឧࡢ뼷ભȘʆĉˍĂĀۈिȢćᎴŐ뼷Ʀďě֏ˡĎĸ뼷ۈिŞҠஅƧĂԿԵĈवƺĀęኧ뼷ڇۃŎƼЍĀԄӪӃɯĉՂǡϰ뼶āĶȠƱ뼷ĔĂԿęĀ
ኧďĄࡒĀNJ뼶ȁˤ뼷āĶјǭŗလिNJۈǟħĔĂʿĀǚǦ뼷ŗĸdžفĀƄਬƺ뼶လف˧ǘdž뼷χƎǢĈԣŭĀ뼷ĄġŚŕƳĀهƞ뼷ԵĈqġŚσفƥيrĀݔ؆뼶அƧƜƚॸćॸĂɁƜƚĂƟ뼷фĘĀလفӲ˴ƄΡȸĠɹ뼵śĠɹ૨뼷ĝđħфĪҍ۵ӲĂśȥſƄᐻĀσ뼶ƄΡۈिŞҠƧƍͳ뼷ƄΡȺໆѲĈĠĬϵɘ뼷ۈि˧ăěģăˆϚȺNJĀ뼶
ćĔċˊʃ၅٧ƀ뼷źāĶĎĂŐΥҨqಌϾrĔċӛʚ뼷ĞĂĞǨͳȩĀĖЪĄƇĬ쨵Ⱥǰ뼷ಌϾ˄ăĂǭđᔐ쨱ಌϾģăĂǭ୨ăĻӍ뼶ŮđāĶҕċԳʇĞĂĞ뼷ȺǰāĶƲĐĝŀƜćಌϾƥġ쨰NJ뼵Ĵǎ뼵Ծ뼵ϔϙŠ뼷ĔĂȏŢāĎĸďĄಌϾ뼶ůķƜćȆĪ뼷ƓěŀƜġĀŇƂ뼷ŕȶđĀĄģđΓīΰĢŹ뼶ڒ
Ƿ୯փఔŨ쨗
ಌϾħˀ좄
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ǚтƂύĘʄӃɯٲ뼶ɑջ୯ѮąƬϢеϨȉʇĀ
ȶđȡ뼶
$KXGPVUۈि뼷KDVOſŚĂĀۈिϱǭɆ
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ȱĈŪ
ɽৠ٧elbizeventsasiacom
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ৠ٧kristiebizeventsasiacom
72JUNE-JULY 2015
72 Chinese Editorial Lettersindd 72 24515 1150 am
73JUNE-JULY 2015
73MAY 2015
ƼЍ˗ՅЌѠ˥ʿಌϾЌѠˡϘċȞײʗ२ĉƯ뼷ħಌϾЌѠǭąƼĤĀԶѤ뼷ģǞơըdž˽ȞײŢƍͳಌϾӃDŽĀăגɸɾ뼶˗ՅЌѠ२ĉƯȜƍͳѲʹȉಌϾժΆʪʸćĂŐ뼷ƯʭѲʹҺʓа뼷ɡӴĀԜӍࠒΙĀ˝ՊƑħϭދ뼶ȮύNjęϙѲʹ+CEQDWEEKѲʹ˄ύʕᘶƋʕǟĀĻːࢬѱΙǝ뼷ĖƋʕďĀՒŞጣ뼷ǞĖƬԐԵ뼷ఁบጣ뼷৯χƯغĉ˴˖뼷ƲĂċժΆĝɩĖߙϜߝ뼶
ć˗ՅЌѠ२ĉƯĘ뼷ȜĈʈʞɩľߙϜাۋĀƯغĉ˴ΏDŽ˖Ӫ뼷ȺġಗĂǩDŽ؈ǂೀ뼵Ăǩೀ뼵Ăǩ˗Յਓĉ˴뼷ŗӍĂǩƼЍਓϢ˖Ӫǀȗ뼷ŴĶȜࡄħਓϢĘԭċȡĀ˖Ӫ뼶źƲʞऒĀਓϢʠߔಌϾӃDŽĀχ₈Ƭʇ뼶
ĤȀะɸľʞĎĢſŚʘ뼵96뼵չՍȓѣ뼵ՍၽݭDŽ뼵ଔӘݭDŽŠײĀӅśଋąύݔƬЌѠמćĤȀะऄЌѠঢ়ډЌťࢨƬЌѠݔDŽĀмȞॏě뼶ćॏěĘ뼷ڏˡߊͳȩˋśଋਓॏ˽מćƼЍĀŕĤмˡ뼶5ampŚܕߝĈՃȓѣ쨞ĤȀะ쨟ɽઠKUCڱӍěجƖҠӍūǕ쨣Ӄɯ뼵ƱůۈGGJCPԶФ뼷ˤơƜƚħęŝՇҜąĂċĻŗःˤιȸ뼵จęĉȱͶŠąݔƬЌѠŕĤƚяĀĂċݘČƯě뼶
73JUNE-JULY 2015
ɾϒǛТঢ়ЌѠמġŕęĀΪӃࢰȞײǛĎӽȜɘɾϒ⏜ࠑ뼶٩ʹćŭũˡ뼷⏜ࠑǛĎӽʇҌȜшĈǎϢӭ뼷˄ѲĈǚϗᤂːƶМĀěڱӍƜƚɁŞ뼷ಗƪċၰěढ़Šċěڱढ़뼶ˤơş֏ϝĄҬŅŭǛТঢ়ЌѠמȉ1TKGPVCN5GC8KNNCUCPFQVGNQORCP[VFڑ፴ৗڱćǘ⏜ࠑũѲ˟ȷǛĎӽЌѠŗĎĀԨĂċϝ뼶
क़Ś쨞OCTCӘЌѠӍʇҌ҈ثQVGNU4GUQTVU쨟ǘඳୌसӘራҠũѲĀ҈ثӘЌѠ쨞OCTC$CPIMQM쨟ć˥ūڏDŽąοȢКĀũˡ౯К뼶҈ثӘЌѠѲĈǎϢӭ뼵Ăċঢ়ډƄ˪േ౸뼵ĂŝʞǘljڝĀЌť뼵ĂċĐɒذƬʇħМƬĀƄჾКၰěढ़뼷ŗӍƪċĠβĨढ़뼶ĠβĨढ़ĀʋύරඌغŪ뼷ĻźӖĀĢƔʾϞɌʭ뼶ب
73 Chinese Sound Bitesindd 73 24515 430 pm
74JUNE-JULY 2015
ŊĈĉĻŗΞĘʄĄĂǝƄՃĻĨ뼵ĠĠӴĀŚęĝ뼶ȺۍĉדĀटĐę뼵ᇱЉĀΝբŠƍͳĀ϶ᇫሊş֏ĀŀƚໆѲȢĄġŚǀ뼶ȮϾĀʁĤҠ뼵ăߟĀĤĐŞઝǒҠĖōǩĀʋභ뼷ĘʄƄĴƄăćᄏƜƺŠŀƯ뼶
ĘʄĨŪħġŚě֏ˡĀȶ뼷פą؈ŠӃɯٲŢ˺ॎӃɯˡӪĀڇŠ؈ॸဩ뼷ԨĂĈϙʲɫĄˬιʘĀşТ뼷ȺˢϞవȘʆęΝ뼶ăΡǷȮċŚŝǝΝśşǡϰĘʄ뼷ĝĨڨǷŗŕŨĀĴǎĖТ뼶ĘʄӃɯٲŚӃɯਇɘǥːϵŀȩФ뼷ύǘĈŎԭħϔϙĀιʘ뼷ĘʄƲŭĝڇۃąƞęՏŚěڱӍ֏זĖĔƀڏDŽ뼷Ȇġďಗą(QTOWNCวݭġŚę˺ظ뼵ցЍ҈뼷ŗӍɩᕹϝĀĘʄŚĴظঌєŠĘʄŚǗΆ뼶
ϝĀŞϯȗȓѣӍƜƚॸȓѣXGPVU6TCXGNUKCƼЍჼƂɽǀȗCZCPVCUWYCPćă΅ǡŗ+ɮŝĀǻśଋąćĘʄڏDŽĀŚě˺Ӄɯűזě쨞+6JKPC쨟뼶Ŵćˈɩ$KXGPVUۈिਲ਼ɝĴȩФ뼷ĘʄćĔŭƀşŀąňęĀȻ뼷ƦؼĝĄŎᇫሊĀƶˋş֏뼶
qŢǘěغڱĎĸ뼷ĘʄĻĸԵĂНĈϙʲɫ뼷ƦؼąƄՃĻĨ뼶פąЌѠƥʋ뼷ĘʄŃĈňĠăǜՏĀɁŞŗӍԵĈȆŞɡĀբžŴĶ˝Պ뼶r
ěڱɁŞҤćĘʄĘʄшĈϿĠęՏě֏Ɂࢰ뼶ĘʄĤŚűז֏ƺĀŚڇۃġķďĄȺġĂċŕԵזӍƜƚɁࢰ뼷ƦؼģĄĠŭĎŚޱǫʕˡѩŞ뼶ĘʄȘűě֏ġķģĄڏěĀז֏ԨĂċډĀŚě֏ɁŞ뼷ƑĄڏѩĂȸ֏ěƂĀχџ˝Պ뼶ԨĂċџলĀɁŞĄĘʄŚěڱġķ뼶ĔċŗڏѩęՏŚěڱ뼵ԄӪΡƦʄʭʋĀěڱġķŞހŝݖઽͲġķ뼷ʁƶdž
Ęʄě֏ˡLjϋ˓ஸ
Ǘ˸뼷ȉʋභоŚӚ౨եȠʫ뼷ιʘѲƶϔŨຂ뼷ŞȗʞīĐћয뼶ěڱġķшĈĂċǚϗːƶМ뼷ĻગĉĀƄჾՏၰěढ़ŠċęŇăDž뼵ɧϜᰋࡊĀĠβĨěڱढ़뼷ߴĈŕϵɘĀƬڐͶՕӍǜཥѲ뼶ˤʋ뼷ěڱġķʭģѲɪĀʁƶեęЌѠ뼷шĈǎբҍϾϢӭ뼷ѲӍěڱԜӝ˖ӪमƼ뼷ĻӖՏĀěڱŠƜƚ뼶qrƼЍΡ뼵2ʠĉěӍͶԉěڱ뼵ljۈिş֏ݭDŽŭěŗӍġŚŭĘʄȘűěũDZȐၰĝćĔƀڏDŽ뼷˄ɩĖƶ뼶
ĘʄŕĤɁࢰ숯숯Śŝě֏ġķ쩑ӅNJǩ؆ħ0CVKQPCNZJKDKVKQPCPF
QPXGPVKQPGPVGT쨞5JCPIJCK쨟뼷Һ؆q0쨞5JCPIJCK쨟r쩓Āśƍ뼷ȜźϿĠۈƖŞҠĀതڌŢƋᓮƔ˫ɡ뼶Śŝě֏ġķύŚŝԄӪˌŠĘʄ؈ʸǟդӚ뼷ɽӚ౨ǚϗħоːƶМ뼷؆Șʆƥŕ뼶ě֏ġķшĈоːƶМĀبʭ֏ɁŠоːƶМĀبʋ֏Ɂ뼶بʭ֏ɁಗċęՏ֏ढ़Šċ٣ܪևŇĀ֏ढ़뼶ƲĂċęՏ֏ढ़ĀǚϗħːƶМ뼷ևŇĀ֏ढ़קːƶМ뼷խǫߴĻˢТ֏ढ़뼶ˤʋ뼷Śŝě֏ġķģѲĈċęŇăDžĀěڱढ़뼷ĻગĂχƁԮĉăDž뼶ǟħϝǡȘʆĘǚϗŕę뼵njːŕƬĀě֏ෞʸɆϝ뼷Śŝě֏ġķנמˀ뼵ઝǒ뼵Ԑߺ뼵ǘĂɆ뼷ŃѲĈѩȓ뼵Ԅˡġķ뼵ɪЌѠDžѲ뼶
Ĉqʁƶแrƥ؆ĀĘʄŗȺযĀęڇۃĀӃɯѺ۷ࡒNJЪጠŗӍՏĀŚě֏ƜƚǡĎڏѩ뼶
ǚтƂ
NJ졿ఫ
74-75 Chinese Cover Storyindd 74 24515 1150 am
75JUNE-JULY 2015
qύǘĈŎԭħϔϙĀιʘ뼷ĘʄƲŭĝڇۃąƞęՏŚěڱӍ֏זĖĔƀڏDŽ뼶r
ːĘʄӃɯٲŚӃɯਇɘǥ
ȞЌѠ뼶ĔŝЌѠŮĈǎϢӭ뼷Ӛ౨ǕǻύĂƁڝƬĀūǕݱɽˌ쨞Ӛǘŭͳ쨟ǨϐӚƦŪ뼶
ĻગĠǩਓϢ뼷ƦؼшĈۍĉٵґĀƬסĐɒذŠʕђĀϜٲ뼷ґʸˈƞՏĀƜƚ뼶ĀѲʹĄǘŗǡΟǼĀϜٲϐҜȥŪ뼷ƧȺŒŞ΄ąˈľŅȉλĎĀȗЯ뼷ŐଟĀŬǰƅ뼶
ԨĂċກĀɁŞקĄк˟뼶к˟ĄĂċמඵӭŠЌťǘĂɆĀ२ĉě˴உǒˌ뼷ŞƳĘʄĀġķŞь뼷ĄĂċʗŦȏˣߜĂċћ뼵뼵ΜĀˬǎ뼶ƜƚॸĻŗಶůĔƀĀˬǎǟħƜƚɁŞ뼷ŕґʸăɸľĉĀƜƚ뼶
ӃɯѺ۷ࡒĘʄшĈযĀ˥ͳΝNJЪጠŠ۵ĠΦࡡ뼷եϒĀՕNJȉŞĤɭɌĀĠƟNJȠઽʸ뼷ŪąĈĀʄ৫NJ뼶ʋභоŚӚ౨űז쨱ĈŎɸľŭĀġŚԽڄӚ౨ȉѲʹɧϜĀԽŠdžͳ΅ăෲĀΝᴂዣχƎঞĄȘʆɯϢĖĘʄĴĀκɯƥŞ뼶ʞǘᐤҠŠ༽ҠĈŎĀࡊŚĀƳߋӭӚ౨뼶ĔȏբžĝĄ˺ॎӃɯͱƜƚǡӍƜƚŶĀŕމŅ뼶
ͻĘʄŮĈŒѧǫԘĀեϒᆶŝԳŠƬďĻˢТĀसӆŠിӆĝĄڏѩě˺ӃɯĴăĻǸľĀӗމƥŞ뼶
ĤNjƄՃĘʄшĈϿĠڏѩęՏŚ֏זŠěڱĀɁŞ뼷Ʀ۵ĠĀϾӍԄӪЌѠģĝшĈϵɘ뼵मĀʗˡěڱѲ뼶ƜƚॸĞߜˣο˩ܪĀɁŞ뼷ĘʄȜĄĆĀŕՊ뼶˝މ
ƜƚॸăҨছ˝Պć06ĘʄڏѩĂɁϜЬƬݔĀ৫Ţ뼶ĔŝΪφĠŭષ۵ĠDŽˡę˺ĀஉǒˌȜ२ĉěǨ뼵ډԐढ़뼵Ќኃ뼵ঢ়ډфŠஉǒˌʪʸħĂɆ뼷ħƲĂʞĎਓǙҜǡǨλĈĀ৫ŢɆԥ뼶உǒˌԵĈĻગĉνӐКٮЌ৫Ţ뼷ͱĉၰěКĀˬǎ뼶ǩŚĀԐढ़ǂೀ)TCPV$TWPUGFGPŃĻħƜƚʔǻǭ˱뼷ŗӖਓϢĀˍ뼶06ĘʄɆƍĀĄћĂƄȕĀȞʞ뼵ՇҜƺŠџݔ뼷ŕґʸ
ćĔƀڏDŽĤмȞşҘě뼵Ĵল뼵ƜƚŶ৫ŢŗӍΡě뼶ǨŗŚōǩȞײƧʑӘϙ뼵ı҈뼵KOO[JQQ뼵ᅱᅧ뼵วѩŴĶĀƜƚ뼶ڏŠɲϜϙĝ˝ՊćĔƀݭ
АҔćĘʄϒʋභƳΟǼĤܪҠʭ뼷๗ŭĘʄȘűڏѩŞĀnjĴѲʹ
74-75 Chinese Cover Storyindd 75 24515 1151 am
76JUNE-JULY 2015
ТŪιͲĔٯĄƦͲȒĀƂ뼷ĻĄۍĉדኁĀĄЌѠӍӃɯ˖ӪˡĀߊӿϰϰఆĨƚȡ뼷ŊĨӍĴŢϢеɘDŽڥɘ뼶뺭
ćǗŔɫ뼵55뼵ȖŠ)EJCVDžǗŔʘԭħşТĀƎĐ뼷ĉȉĉƥǎĀˈਜঞĄӚӐŠάȱͶŕȶđĀƶК뼶Ţǘߊĉ˴Ďĸ뼷ĈąĔȏǗŔʘĀৗՎ뼷ŢϢеɘDŽɘďȻīΜƦͲڏ뼶Ļ뼷ďϝǡĀŰߧƦҶ뼷ЌѠӍӃɯ˖ӪˡĀߊӿڥఆĨƚȡ뼷ŊĨӍĴŢϢеɘDŽٯɘ뼶뺭뺭
२ĉϢе˖ӪĄࢨˡŪβĀȱਢ뼷ਯȺĄćЌѠ˖Ӫˡ뼶ĂŝśɡĀЌѠκΓīƧźĢŹǜതڌŢƋҠŒũĎ뼷ąĢŹŠതćɳ뼷ĈĠɹ쨵ňĠĴȊ뼷ࡍהŢƋĀڌćϢе˖ӪĔċցΆĘ뼷ЌѠߊӿТăĖЌѠćܦΰɌʐਓϢŦƟĀnjː뼶
ͱϿߊĉ˴ˆ˽ɝĂɝĢŹĔċɝʚ쨰ϢеěǂƚȜŀNjιƈāĀʅȁĄƇĬ쨵ȺǰďĄǥʿĀӷݦȱͶŠϢеĀฑࡄʇ뼶ĂҶŗકƥ뼷ЌѠߊӿƙĀĄqӚӐȱͶrĀŀNj뼷ƦăĄڙᆃĀˈ˱뼶
ljĂċߩղϰϰĄŕՋĀ뼶ƜƚغͱϿĄȁħԚċЌѠȞײ뼵ЌѠĀŞžͱȁЌѠǔɘDŽջĤDžʅȁŢԚĂŝЌѠмŀ뼷ȚЌѠߊӿĈޡȉĔǩದćϢеԒͶ뼷ũ˧ȉŴĶӚӐʸǟȱͶ뼶ȚНʥ쨰ăĻŮʘľǗŔɫͱҽƱĎȉϢеӚӐʸǟȱͶ뼶
ſŚʘěڱȉƜƚŭƼЍěڱ٩ԏ뼷ۈिȜҬφڇʠԄӪӃɯɁ뼷ƦԄӪƜƚȜભŕęˌŒ뼶ȁˤ뼷ĞđćതڌպݰĀě֏ˡġŒĂᤋ뼷ЌѠďκӚӐĂжƬΙ뼵ƬвĀߊӿ뼶
ӍĴŢϢеɘDŽɘĄȌīϢеŕĈвĀƶʑ뼶эɘăȚȩФߊĉ˴ŢϢеŠĔඐŀNjĀȶ˸뼷ģĄƬߊĨƺĀƶʑ뼶ĴǎĄȱਢ뼶ȮŕŶĂơȉϢеԒͶĖĪĂơĀɘăˆ˽ɸľċŇĴ뼶ŚʠϵϢеɆԥϯȗශઆȓѣ49QTNFYKFG˥ʿŢۈƖŞҠě֏ˡɘDŽąĂЬз뼷ʪưФĈĀದćϢеĈߊӿȉŴĶɘ쨱ˤʋ뼷ɸľĀߊĉ˴ΞħŮđŴĶιďΚȥŪӪ뼶ĔċƄࡢħۈƖҠĀߊˌǀȗژąܔѧ쨗
ȁˤ뼷ħąŕęՃʇŞƬߊƯě뼷˄ϢеɘĈвॼ뼷κƙĖŗĪڨǴž쨰s đĈࡄNjŠƱķ뼶ǚŢϢеđϭࡄ
Nj뼷ਯȺĄćƸĀľԘġ뼷ϢеňͲďĨƴśĆĄśǘŬķͱĄȩǚˆޚƦǢ뼶ǞĎ뼷ĈƱķƷĨϢеƱ˖뼷ĂϢеƱ˖뼷ĆŪβĀǴĢƔďƬ뼶߀
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s ĞѩʑdžɃϢеĀѢˆ뼶ϢеƫĆĀɝʚŶ뼷ăđŮĄӕҢćŦƀ뼷ɝȠȱĀɝʚ뼷ĔƟĆĈĻĨȌīϢеŊĈĞĖĀʋĀƱʜ뼷ģĻŗӚӐŐϢеŢĆĀƱķ뼶
s ыħϢеԵĈҲĀʋ˖Ӫ뼶ϔĄҺ˱ĀȅѮѲʹ˖ӪģӖ
ŗźϢеƴīĆňķ뼷ĨdžɃŴĶĀ뼷ȮƦźŴĶŢĆмŀČƗ뼶
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ʘľȉϢеƥǎĀˈਜŠӍĴĀɘ뼷ăȚĻŗźĆŨэТŪιͲ뼷ƑȶđĀĄĻŗƬĆĀߊĨƺŠϢеĀƫǼ߀뼶
JTKUVKPG)COCTTCĄ49QTNFYKFGɽઠ뼶49QTNFYKFGĄĂؽƖҠۈŝŚʠϵĀϢеɆԥϯȗශઆȓѣ뼷шĈο˩ࡒĀě֏ǀԥ뼶˽ȓѣĪĀۈƖҠӿʗɠħϢеǭȉě֏ȠȱĀјƶ뼶٩ƢނŰ뼷ɑˢˈȉJTKUVKPGԒͶ뼶Ǘ쨰EJTKUVKPGICOCTTCNTCYQTNFYKFGEQO뺭
76JUNE-JULY 2015
qɘăȚȩФߊĉ˴ŢϢеŠĔඐŀNjĀȶ˸뼷ģĄƬߊĨƺĀƶʑ뼶ĴǎĄȱਢ뼶ȮŕŶĂơȉϢеԒͶĖĪĂơĀɘăˆ˽ɸľċ
ŇĴ뼶rCHRISTINE GAMARRA
LRA WorldwideɽઠؽƖҠۈ
ƢԺ
76 Chinese Knowledgeindd 76 24515 1153 am
IBC IBTM China ADindd 50 13515 833 pm
ಌϾ٧
7 Sabah Tourism Board ADindd 7 24515 1235 pm
32JUNE-JULY 2015
co-owner of The Snack Guru an online store selling healthy gluten-free snacks
Putting independent hotels within a single alliance has long been industry practice and there are many benefits to doing so An independent hotel under a company like Small Luxury Hotels of the World or Preferred Hotels amp Resorts can save costs by easily tapping into the hotel companyrsquos global distribution channels gain awareness through joint marketing efforts or build continued satisfaction with the companyrsquos loyalty program While individual properties may be overlooked when pitching for corporate business joining a hotel company offers them tender opportunities with multi-national corporations
These independent hotel companies have been gaining traction Worldhotels welcomed seven new members in the first quarter of 2015 adding to its portfolio of nearly 500 properties worldwide Small Luxury Hotels of the World has announced at least eight member hotels and resorts of which several will be opening throughout the year Meanwhile Preferred Hotels amp Resorts introduced six new properties ideal for the business events market that will be scheduled to launch by the end of 2015
A CHAIN GOES FREEIn early 2015 Starwood Hotels amp Resorts announced the launch of its 10th brand that now falls within its extensive portfolio Tribute Portfolio promises owners Starwood Preferred Guest (SPG) members and guests
the ability to ldquostay independentrdquo with a selection of independent upscale hotels in high-demand destinations While falling under the new brand name the independent hotels within the portfolio will maintain their own unique identities and continue to promise boutique service
Adam Aron chief executive officer of Starwood adds that the mission of the new brand is to ldquobring great hotels in great destinations to loyal SPG members who make up more than half of all Starwood staysrdquo As with Starwoodrsquos other nine brands SPG members will be able to earn and redeem Starpoints at Tribute Portfolio hotels and enjoy in-hotel elite tier benefits such as upgrades welcome amenities late check-out and more
NUMBERS FROM THE SURVEY
LEADING HOTELS OF THE WORLD SMALL LUXURY HOTELS OF THE WORLD
95list something new and unique product offering as reasons why they will go for an independent hotel
35 will take into consideration loyalty programs when considering the use of an independent hotel
Event planners have stayed with a member hotel in these hotel companies at least once
ITrsquoS ABOUT THE SERVICEThis recent development from Starwood may put independent hotel companies on alert in particular due to Starwoodrsquos strong and global branding as well as its loyalty program While many independent hotel companies offer some form of loyalty program most are only beginning to find a footing with loyalty programs specifically for event planners Elaine Macy senior vice president group sales for Preferred Hotels amp Resorts revealed that a meeting planner loyalty program is currently undergoing a Beta testing in North America under iPrefer the companyrsquos point-based guest loyalty program It was introduced in early 2015 to offer planners points for actualised revenue from rooms booked
Royal Palm South Beach Miami Starwoodrsquos first Tribute Portfolio feature hotel
22-33 Luxury Issueindd 32 24515 1138 am
International Starfor Leadership
in Quality Award 2013Gold Category
Certificate of Excellence2014 WINNER
One World Hotel
Find us on
first avenue bandar utama city centre 47800 petaling jaya selangor malaysia toll free domestic 1300 88 7888 toll free international 1800 88 7888tel 603 7681 1111 fax 603 7681 1188 email enquiryoneworldhotelcommy website wwwoneworldhotelcommy
Half Day Meeting Package from RM218 per person per day
Full Day Meeting Package from RM228 per person per day
2015 Meeting Packages
Meeting faci l i t ies recognised by the world
At the 5-star One World Hotel you can expect ample space luxuriously appointed with spectacular chandeliers and state-of-the-art facilities including simultaneous interpretation system live feed facility and mood lighting with variable colour setting and free Wi-Fi However what makes corporate functions here extra special is the opportunity to put fun back into functions
Anythingrsquos possible in One World To add some excitement to your next event speak to our Conventions and Events team today at 03-7712 2289 or email cneoneworldhotelcommy
Prices are in Ringgit Malaysia and inclusive of 10 service charge and 6 goods and services tax
ldquoTravellers today are looking for authentic and memorable experiences where travel is aspirational and luxury is defined by personal life and style preference at any given time in your liferdquo
JOSEPHINE LIMManaging Director of South East AsiaPreferred Hotels amp Resorts
at member hotels and already has more than 550 planners enrolled
Perceptions of service standards and event delivery also differ According to survey findings perceptions are pretty much split down the middle when it comes to concerns over an independent hotelrsquos brand standards in event delivery
While some believe the use of an independent hotel for an event may ldquonot be able to benefit from the established international image of hotelsrdquo others feel they offer a less mainstream and more intimate touch while not compromising on service standards Many will take to leisure-focused research through sources like TripAdvisor or rely on word-of-mouth to gauge standards of an independent hotelrsquos ability to host events Some however feel that the overall experience is dependent on the staff and service standards and do not take into account the hotel status
22-33 Luxury Issueindd 33 24515 1138 am
34 Luxperience ADindd 34 13515 841 pm
35 Pullman Bangkok King Power ADindd 35 19515 758 pm
36JUNE-JULY 2015
TalentAndMentor
There is no argument ndash talent is one of the most common and hottest buzz words in business events and hospitality While many companies experience what appears to be a talent crunch in Asia one professional who has spent years in talent assessment and human capital strategies suggests the ldquoright fitrdquo might be the bigger issue
Thomas Wai director for Asia Pacific at Talent Plus Inc says the challenge of identifying engaging and retaining talent differs for a region as large and diverse as Asia Pacific With his work bringing him to over 30 cities in China including the third and fourth tier cities Wai has met ldquogreat people who are driven honest and hardworkingrdquo and seen career fairs in Shanghai filled with tens of thousands of candidates expressing genuine interest Identifying talent is likely to be an issue here according to Wai and the question companies should be asking is if there is a structured and effective interview system in place to identify the right talent
For mature cities such as Singapore and Hong Kong talent retention is at play
ldquoUnfortunately many organisations do not pay sufficient attention in re-hiring their people They pay little focus in developing their potential They focus on peoplersquos weaknesses rather than setting them up for success As a result talented people leave the organisation and recruiters assume that they cannot find people to join themrdquo Wai says
ITrsquoS NOT ABOUT THE MONEYThere is a misconception that salary compensation and benefits are the most crucial investments in employment or talent retention While they used to be the key elements to attracting and retaining talent evolving socio-economic factors along with a thirst for information and constant change brought on by the Internet age have shifted mindsets of working professionals Wai calls monetary benefits ldquosatisfiersrdquo but not motivators
ldquoThe key motivators to truly engage and help us to getting and retaining our performers are recognition one-on-one time mentoring setting them up for success paying attention to them listening to their physical and emotional needs helping them to become significant and allowing them the freedom to be the very bestrdquo he says
We are well aware that a sustainable work force be it in the West or Asia Pacific starts from the top And it may be the hardest but most rewarding step Top leadership will first need to show commitment in building a talent-based culture and demonstrate that they care about their people
ldquoThen you need to understand the DNA of your top performers decode and understand what makes your successful people successful Use these DNAcharacteristicstraits to create an interview as part of your selection consideration when you are considering new candidates or promoting from withinrdquo Wai says
THE LUXURY OF TALENT
SCRAP THE IDEA OF A TALENT CRUNCH WE HAVE THE TALENT IN ASIA BUT DO WE KNOW HOW TO
GET THE RIGHT HIREWORDS KRISTIE THONG
36JUNE-JULY 2015
It is useful to evaluate his potential so as to help him with his blind spots while putting focus on his strengths
On top of constant and open communication Wai recommends ldquostay interviewsrdquo These interviews recognise the achievements of employees and identify subsequent steps for growth
ldquoThis way you would have a better chance of creating a sustainable work force for the future state of your organisationrdquo Wai adds
SUCCESS SHOWSA sustainable workforce translates to a successful business Wai cites the example of the Capella Hotel Group where its property in Singapore continues to enjoy one of the highest occupancy rates since its opening six years ago When the group took over the Ritz-Carlton property in Bali it enjoyed the ldquobest year ever after 17 years in businessrdquo Founder Horst Schulze was quoted in an interview saying itrsquos all about the right hire
ldquoWhat a customer wants is no defects timeliness and caring service How do I know my front office manager is taking great care of my guests I can ensure this by selecting the right talent Somebody that has it in themrdquo
The effect flows through every aspect of the business
ldquoYou could see the positive results from their high level of guest satisfaction guest retention employee satisfaction and ultimately financial rewards for the owner and investors as wellrdquo Wai says
36-37 Talent and Mentor Thomas Waiindd 36 24515 1140 am
37JUNE-JULY 2015
37
ldquo
ldquoThe key motivators to truly engage and help us to getting and retaining our performers are recognition one-on-one
time mentoring setting them up for success paying
attention to them listening to their physical and emotional
needs helping them to become significant and
allowing them the freedom to be the very best
THOMAS WAIDirector Asia Pacific
Talent Plus Inc
37JUNE-JULY 2015
szlig8QGHUVWDQGERWKWKHLUtalents and desires and their weaknesses and blind spots
szlig)RFXVRQWKHLUWDOHQWVDQGcreate platforms for them to exercise their strengths
szligHHSDQRSHQGRRUSROLFIRUyour teams to approach you with concerns suggestions and innovative ideas for growth
szligQGLYLGXDOODFNQRZOHGJHtheir hard work and achievements do it timely and sincerely
szlig5HPHPEHUWRWDNHWKHWLPHto understand why a team member would make the decision they made and why instead of rushing to judgement about a decision
KEEP THE MOTIVATION
36-37 Talent and Mentor Thomas Waiindd 37 24515 1140 am
38JUNE-JULY 2015
Knowledge
IT MAY SEEM OBVIOUS BUT THE STARTLING TRUTH REVEALS A GAP IN HOSPITALITY SALES TEAMS AND THEIR ABILITY TO FOLLOW UP
In this day and age of email SMS Twitter and Gchat personal contact is still the most important way to build relationships In a world of ever-increasing automation and impersonal service a hotel must distinguish itself from its competition Hospitality sales teams need to realise that product and price are very similar in todayrsquos market What will be the clientrsquos reason for awarding a piece of business The relationship with the customer and the loyalty built up over time Hospitality
38JUNE-JULY 2015
THE ART OF FOLLOWING UP
THE LUXURY OF KNOWLEDGE
WE OFFER INSIGHTS FROM TOP INDUSTRY PROFESSIONALS IN A SPECIAL
KNOWLEDGE SECTION GO DIGITAL WITH US BY ACCESSING FULL VERSIONS
OF THESE ARTICLES ONLINE
CHRISTINE GAMARRADirector of Operations Asia PacificLRA Worldwidechristinegamarralraworldwidecom
sales teams must be in the business of building relationships instead of taking orders
A prompt and personal follow-through with the client is the most effective technique to gain commitment Following up not only displays a sense of urgency for the business lead it gives the opportunity to advance the sales process towards a decision The timeliness of a follow-up is another factor that will communicate your reliability to the client A follow-up should not be later than 48 hours after the last communication with the client
An effective follow-upszligHVLQFHUHDQGFRQILGHQWszlig$VNRSHQHQGHGTXHVWLRQVWKDWLQYLWH
the client to elaborateszlig3UREHLQWRRXUFOLHQWOslashVUHVSRQVHVszlig2IIHUVRPHWKLQJRIYDOXHOtilde
for nothingszligHPRQVWUDWHWKDWRXXQGHUVWDQG
what the client is looking for
Read the full article online at bizeventsasiacomluxury-of-knowledge-follow-up
38-39 Luxury of Knowledge_KTindd 38 24515 1140 am
39JUNE-JULY 2015
WHAT SHOULD YOU LOOK OUT FOR BEFORE PENNING AN EVENT SPONSORSHIP AGREEMENT
Exclusivity ndash Most sponsorship agreements would provide some form of exclusivity This is to avoid competitors sponsoring the same event or to avoid association with a conflicting category Where category exclusivity is provided for its scope must be clearly defined Eg A soft drinks sponsor may agree to exclusivity for non-alcoholic drinks or insist on being the only beverage sponsor
Trademarks ndash The agreement should state the manner and form (colours font size proportion to surrounding text graphics etc) in which the sponsorrsquos trademark may be used Likewise the sponsor may wish to conduct its own advertising and the event organiser should also have control over the manner and form in which its trademarks and logos are used
Payment ndash Often involves a hybrid arrangement where a percentage of the fees is paid up front and the remaining being paid in accordance
WORDS EL KWANG
Duetto a technology and services company offering medium to large hotel groups and casinos a three-year old system that assists in implementing revenue strategy In an exclusive interview with Biz Events Asia Patrick Andres executive vice president Asia Pacific for Duetto explained that the program uses sophisticated algorithm to gather information from web shopping patterns competitor hotel pricing airline traffic special events and social ndash all to understand market behaviour The systems will ideally allow hotels to optimise price profitability by category It also provides hotels with visible real-time information to make necessary business decisions such as adjusting accommodation rates on their websites or in contract negotiations
It ultimately provides the opportunity for hotels to implement an ldquoopen pricingrdquo structure that will benefit the consumer in the name of rate parity yet allows hotels to sell at a more profitable rate Open pricing is an evolution from traditional revenue management Instead of closing out lower rate categories it allow hotels to shrink or increase price differentiation between the room categories This hopefully leads to more yieldable corporate rate tender agreements in Asia much like what the American market is experiencing Yielding corporate rate agreements allow hotels to market profitable rates during peak demand periods
Read the full article online at bizeventsasiacomluxury-of-knowledge-duetto
39JUNE-JULY 2015
JOIN THE PARTY
THE GAME CHANGER
with a performance-driven schedule Where productsservices are provided in lieu of sponsorship fees the manner of determining their value should be spelled out along with warranties as to their quality standard and merchantability also incorporated
Exit ndash Long-term agreements should have a termination clause allowing parties the opportunity to call it quits with and without cause anytime during the subsistence of the agreement Grounds for termination may include either party bringing the other into disrepute late payment of sponsorship fees and cancellation of the event
Read the full article online at bizeventsasiacomluxury-of-knowledge-sponsorship-agreements
VICKI HENGDirectorVicki Heng Law Corporationvickivickihengcom
ldquoDuettorsquos new strategies within their systems might allow hotels
to regain pricing power ldquo
PATRICK ANDRESExecutive Vice President Asia Pacific
Duetto
38-39 Luxury of Knowledge_KTindd 39 24515 1140 am
2 0 1 5m i c eMEETINGS INCENTIVES CONFERENCES EXHIBITIONS
10-11 September 2015Suntec Singapore convention amp exhibition centre
wwwmiceasiaexhibitioncom +852 3975 5710
miceaSia
100+ Exhibition booths
5000+ Visitors
500+ ConfErEnCE DElEgatEs
8 aCCrEDitED Workshops
2 frEE ConfErEnCEs
30+ prEsEntations
This prestigious Awards Evening will be judged by a panel of leading event organisers from throughout the Asia
3DFLAgraveFUHJLRQLQWRWDOWKHUHZLOOEHDZDUGVXSIRUJUDEVWRVROXWLRQSURYLGHUVYHQXHVDQGHYHQWRUJDQLVHUV7KLV
evening awards party will be after the exhibition on day one of the event and it will be a fantastic way to honour
the work of Asiarsquos Event Professionals and provide a great QHWZRUNLQJRSSRUWXQLW
This event brings together leading Event organisers Meeting Planners Corporate Buyers Venues Hotels Attractive Suppliers Event Technology Tourism Boards RYHUQPHQW0ampVSUHGRPLQDQWOIURPWKURXJKRXWWKH$VLD3DFLAgraveFUHJLRQ
For more information about MICE 2015 and Awards Ceremony please email miceoliverkinrosscoukFor exhibition ticket registration please visit wwwetouchescommiceasia2015
40 Mice Asia Pacific ADindd 40 16515 653 pm
amp210DJDGB)$SGI$0
41 Sentosa Golf Clubindd 41 14515 838 pm
42JUNE-JULY 2015
WWHY SINGAPORE CONTINUES TO STACK UP
AS A PLACE FOR BUSINESS AND MEMORABLE
EXPERIENCES
SINGAPOREDelveInt
o
WORDS EL KWANG | KRISTIE THONG | GINA SIN
42JUNE-JULY 2015
42-44 Delve Into Singaporeindd 42 24515 1142 am
43JUNE-JULY 2015
e worked really hard to ensure that our attendees
feel like they are getting a luxury experience
where wersquove thought of and arranged everything
You really have to think of everythingW ldquo
HIGH-ACHIEVING QUALIFIERS OF US-BASED HEALTHCARE MARKETING CONGLOMERATE
FOREVER LIVING PRODUCTS WERE TREATED TO A TIME OF THEIR LIVES IN SINGAPORE
WORDS KRISTIE THONG
Soundproofed walls of the Sands Ballroom of Sands Expo amp Convention Centre Marina Bay Sands in Singapore could barely contain the pulsating excitement of the crowd Upbeat triumphant contemporary music and exuberant cheers could be faintly heard from the floor right below it Walking into the ballroom as an observer was an experience in itself illuminating hues of pink blue and purple danced along to the beat of the music in sync with cheers and dancing amid the crowd the dazzling lights fell against the unique clusters of crystal-like structures high on the ceiling resembling thousands of balloons just about to fall
This amazing sight was Forever Living Products Global Rally held in Singapore on April 19-27 2015 Forever Living
THE LUXURY OF HEALTH
Products a multi-level marketing company that sells aloe vera-based drinks and bee-derived cosmetics nutritional supplements and personal care products hosts an annual Global Rally to celebrate the success of its representatives also known as Forever Business Owners (FBOs) and award them hard-earned Chairmanrsquos Bonus cheques It is a time where the company shares new directions launch new products and provide training and inspiration
ldquoOur business model works in such a way that in order for our FBOs to be successful they must first help others reach their goals This ensures an environment of passion and compassion where people can aspire to be what they want to be and are given
the tools to change their lives for the betterrdquo says Ashley Hower director of marketing at Forever Living Products
ldquoBy having leaders and qualifiers hearing and sharing their stories and tips for success they are inspired to set goals and reach for their dreams The entire event is very celebratory and empowering ndash it feels like a big family reunionrdquo she adds
Each Global Rally sees over 7000 FBOs coming from 106 countries and runs on an extensive itinerary comprising training sessions lots of entertainment and unique experiences Having previously hosted the rally in Hawaii and London and heading to Johannesburg in 2016 2015 was the year for Singapore and for Asia
ldquoWe are always looking for new and exciting destinations to take our FBOs We want to make our Global Rally lsquoan experience like no otherrsquo and know that it begins with the destination selectionrdquo
While the country naturally holds up as an attractive tourist destination Hower shares that Singapore was also chosen in part due to its history that parallels Forever Livingrsquos brand values Drawing similarities to Singaporersquos founding father Lee Kuan Yew and his passion to create a safe and prosperous society for its citizens Forever Living Productsrsquo CEO Rex Maughan thrives on a similar belief of helping people from all over the world look better feel better and achieve their dreams
ldquo
42-44 Delve Into Singaporeindd 43 24515 1142 am
44JUNE-JULY 2015
Putting an incentive program of such scale is no easy feat Forever Living worked closely with Pacific World to ensure seamless logistics for travel meal planning and activities
ldquoWe worked really hard to ensure that our attendees feel like they are getting a luxury experience where wersquove thought of and arranged everything You really have to think of everything ndash how the attendees will feel when they arrive at the airport what their first impression of the hotel is the convenience of getting around what activities they enjoyrdquo Hower says
Some of Singaporersquos local culture and experiences were brought into the program this year Qualifiers were brought to Sentosa Island for a fun-filled day culminating in a beach party feast and entertainment Top
qualifiers were treated to a special dinner at Gardens by the Bay followed by drinks and desserts at Ku De Ta ndash arguably Singaporersquos hottest night spot on top of Marina Bay Sands Throughout the program there was cultural entertainment infusing Chinese and Indian influences and many opportunities for FBOs to try the local cuisine
ldquoSingapore was a fantastic incentive travel destination The melding of the cultural history with the modern Marina Bay Sands gave our Forever Business Owners a luxury destination and a cultural experience they couldnrsquot have found anywhere else Singapore was clean safe and easy to get around Our Forever Business Owners enjoyed visiting Sentosa sampling local cuisine and exploring everything Singapore had to offerldquo Hower says
ingapore was a fantastic incentive travel destination The melding of the cultural history with the modern Marina Bay Sands gave our Forever Business Owners a luxury destination and a cultural experience they couldnrsquot have found anywhere else Singapore was clean safe and easy to get around Our Forever Business Owners enjoyed visiting Sentosa sampling local cuisine and exploring everything Singapore had to offer
ldquoldquoS
Team Japan Endless entertainment
ASHLEY HOWERDirector of MarketingForever Living Products
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KLCC_10YAC_micenetAsia_ad01_0615ai 1 4315 848 AM
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46JUNE-JULY 2015
30 MINUTES WITH ALOYSIUS ARLANDO CEO OF SINGEX HOLDINGS PTE LTD GAVE BIZ EVENTS ASIA A LOOK INTO HIS VISION OF A SUSTAINABLE CONFEX BUSINESS MODELWORDS EL KWANG
With a vision to be the leader in the APAC business events industry Aloysius Arlando has no intention to rest on his laurels Since his appointment SingEx has invested a few million dollars in doubling staff strength and conducting robust research in curating events like the Internet of Things Asia which saw more than financial gains for the organisation and its customers The motivation to establish a more sustainable business model and the appreciation of the event subject matter saw the implementation of a two-prong approach in venue management and creating new industry-relevant business events that do not conflict with existing ones
ldquoWhether it is the eventrsquos return on investment or objective companies are looking for good return and value derived from matching buyers and
CREATIVITY TAKES BUSINESS CENTRE STAGE
DelveInto
THE GROWTH OF INTERNET OF THINGS (IOT) ASIAIOT ASIArsquoS GROWTH IN 2015NUMBERS FROM IOT ASIArsquoS INAUGURAL EDITION IN 2014
44 sponsors and exhibitors representing 13 countries10 increase 2100 trade visitors and conference delegates 288 growth
41sponsors and exhibitors representing
11 countries
A total of
1630trade visitors and conference delegates
58 speakers representing 15
countries presented at the conference
85 speakers from 16 countries presented at the
conference (almost double the of speakers)
4648 Delve Into Singapore SingExindd 46 24515 1143 am
When you choose the Fairmont Singapore and Swissocirctel The Stamford you gain access to more than 70000 square feet of state-of-the-art and multi-functional conference and meeting space at the Raffles City Convention Centre Strategically located at the heart of Singaporersquos business district just 20 minutes away from the airport enjoy unparalleled convenience and accessibility Our team of outstanding conference concierges offers support every step of the way and helps ensure that your meeting or event is a rousing success each time
For reservations please call +65 6431 5534 email salessingaporefairmontcom or visit wwwfairmontcomsingapore
THE CHOICE FOR MEETINGS
47 Fairmont Singapore ADindd 47 13515 825 pm
48JUNE-JULY 2015
sellers as a business solutionrdquo said Arlando
The process of creating events ndash whether it is based on a national agenda like Singaporersquos wish towards hosting more healthcare events or opportunities identified through research on key industries to drive tomorrowrsquos growth ndash could take six to nine months
Arlando explained that each curated event should have a lifespan of five to 15 years It must meet the evolving needs of the industry and marketplace while flexible enough to allow the event agenda to morph with the changes in technology or other trends One perfect example is the way traditional exhibitions have morphed into CONFEX (conference-exhibition) multi-faceted platforms to drive engagement through meaningful content shared at conference sessions and business connections and exchanges on the exhibition floor
hether it is the eventrsquos return on investment or objective companies are looking for good return and
value derived from matching buyers and sellers as a business solutionrdquo
ldquoldquo
ALOYSIUS ARLANDOCEOSingEx Holdings Pte Ltd
W Throughout the interview the humble and pensive leader used the collective ldquowerdquo more often than ldquoIrdquo in his sentences When it comes to leadership and talent discussions Arlando expressed his passion for meeting people from all walks of life He ensures his team is a good mix of background and professional attributes His team is important to him
ldquoWe respect our teamrsquos personal moments of needs whether it is new working mothers or one who becomes a carer for the family As human beings if we can take care of our family needs we have won half a battle (in life)rdquo
Arlando keeps his team engaged through no-strings-attached coaching and transparent communication With a big smile and coy laughter Arlando defined the importance of transparency by saying that he graciously obliged when his team asked him to smile more frequently
EVENTS CREATED BY SINGEX
$$$ CONVERSION
KEY INDICATORS OF SUCCESSszlig Client feedback on successful connectionsszlig No of deals and business converted
szlig WasteMET Asia 2012 amp 2014szlig Last Mile Fulfilment Asia March 2015szlig RehabTech Asia March 2015szlig Internet of Things Asia 2014 amp April 2015szlig Radiology Asia May 2015szlig WasteMet China July 2015szlig Green UrbanscapeAsia 2013 amp November 2015
szlig RSA Conference Asia Pacific amp Japan 2013 2014 amp July 2015
szlig International Conference on Sustainable Development 2013
szlig ASEAN Business and Investment Summit 2014
NEW-TO-MARKET EVENTS
MANAGED EVENTS
617 BUSINESS CONNECTIONS made at the inaugural Last Mile
Fulfilment Asia 2015 in March 2015
403 SUCCESSFUL MEETINGS conducted at the exhibition floor
S$122 million worth of deals generated from inaugural Greenurbanscape Asia 2013
4648 Delve Into Singapore SingExindd 48 24515 1143 am
49JUNE-JULY 2015
Quay Room
CITY ESCAPEA RECENT STAYCATION AT
PARK REGIS SINGAPORE SHOWS THE POSSIBILITY OF GIVING YOURSELF OR YOUR MOST DESERVING
EMPLOYEES A BREAK EVEN IN THE MOST BUSTLING
PLACES IN A CITYWORDS GINA SIN
Just a stonersquos throw from one of the most vibrant entertainment scenes along a historical riverside known as Clarke Quay the 202-room Park Regis Singapore would do well for business retreats
Surrounded by lush greenery Park Regis Singapore was first opened in 2010 and has recently completed a SGD3 million (USD22 million) facelift that saw the reception move from the ground floor to the third a new all-day dining FampB venue upgrades on bed items and a complete makeover of the lobby meeting room and rooftop bar
Stretch the lethargy away in the morning with a poolside yoga class where a refreshing waterfall cascades into the 25-metre-deep pool Then
refuel with a power-packed breakfast at Twenty3 Drink amp Dine with the wide variety from its buffet selection
Clarke Quay may be popular for its nightlife but there are also lots to explore such as the numerous hipster cafeacutes bars and restaurants within the vicinity Hotel guests get 10 percent off their bills of participating food and beverage outlets by presenting their room cards
Visit the Asian Civilisations Museum located close by or attempt the adrenalin-pumping G-Max Reverse Bungy along the riverside Choose to
Singapore River Cruise
dine in one of the restaurants or head back to the hotelrsquos Royal Pavilion for their signature Cantonese dishes such as the Royal Smoked Duck and the Wok-fried Mashed Fish Noodle with Lobster
Sign up for one of Park Regisrsquo cocktail classes as a team-building activity for up to 10 guests by June 2015 or conclude meetings with a sunset cruise disembarking from the quayside Watch as the sun sets and the neon lights of Boat Quay and Clarke come to life Spot landmarks and bridges such as the Raffles landing site the Merlion and the Cavenagh and Coleman bridges End the day with more cocktails at Revive the hotelrsquos rooftop bar that is not opened to public until the fourth quarter of 2015 It can be hired for intimate cocktail events of up to 50 guests with outsourced furniture
An incentive package featuring some of the activities mentioned above is available for corporate group bookings until the end of the year
49 Delve Into Singapore Park Regisindd 49 24515 1144 am
Hongkong
26 - 27 August | Grand Hyatt Hong Kong
50 ACTE ADindd 50 13515 823 pm
CMY
51 Pacific Worldc ADindd 51 13515 752 pm
Twice the percentage of Buyers than in 2013 expect to conduct business valued at over
1million
The 23rd ITampCMA and 18th CTW Asia-Pacific
29 Sep ndash 1 Oct 2015Bangkok Convention Centre at CentralWorld
Bangkok Thailand
Incorporating Luxury Travel
Exhibitors amp Sponsors Corporate Travel ManagersConference DelegatesMedia | Corporate Travel
Exhibitors | MICE amp Luxury TravelBuyers | MICE amp Luxury Travel | Association Professionals amp ExecutivesMedia | MICE amp Luxury Travel
wwwcorporatetravelworldcomapacwwwitcmacom
Look At What We Achieved In 2014
Over 2500 MICE and Corporate Travel professionals including association executives and luxury travel buyers from 55 international territories
84 of Exhibitors expect to receive orders within a year
40 of Buyers confirmed procurement on-site with Exhibitors
Host CountryOrganised By Supported By
gtURXP[ltTSXP
4]S^abX]VP]SBd__^acX]V0bb^RXPcX^]b
Industry PartnergtURXP[0Xa[X]T gtURXP[ET]dT lt^Q[XT0__Pac]Ta
ltTSXP0U[XPcTb
Very impressed with the overall organisation quality of buyers and
remarkable welcome reception euromic Belgium
Exhibitor | Christophe Verstraete Executive Director
Great avenue to obtain research information from diverse regions and
destinations Association of the Polish Media Poland
Media | Robert Pawelek Journalist
I got to renew or discuss contracts and build new relations Panorama-Medica Group Co Ltd Thailand Buyer | Katherina E Lempert-Dober Chairwoman
The discussion session was a good sharing session for all my peers Gemalto Singapore Corporate Travel Manager | Jean Bey Senior Buyer - Asia
52 ITampCMA BKK ADindd 52 13515 806 pm
53JUNE-JULY 2015
THERErsquoS NOTHING LIKEAUSTRALIA
Produced by Business amp Tourism Publishing Asia Pte Ltd and Business Events Australia wwwbusinesseventsaustraliacom wwwbizeventsasiacom
53-68 Australia Supplementindd 53 24515 400 pm
54JUNE-JULY 2015
UNLOCKINGAUSTRALIArsquoSNEWEST TREASURE
The Adelaide Convention Centre welcomes the world to its new state-of-the-art facilities designed with the event plannersrsquo future requirements in mind It is surrounded by premier entertainment sporting and medical precincts and set on the cityrsquos revitalised waterfront district
Find out more about our brand new building at adelaidecccomau
53-68 Australia Supplementindd 54 24515 1145 am
55JUNE-JULY 2015
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56JUNE-JULY 2015
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57JUNE-JULY 2015
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58JUNE-JULY 2015
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59JUNE-JULY 2015
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60JUNE-JULY 2015
Discover a zoowithout fences
THERErsquoS NOTHING LIKE AUSTRALIA FOR YOUR NEXT BUSINESS EVENTPLAN NOW VISIT AUSTRALIACOMBUSINESSEVENTS
TAU0105_297x420_Zoo_V1indd 1 11052015 520 pm
53-68 Australia Supplementindd 60 24515 1145 am
61JUNE-JULY 2015
Discover a zoowithout fences
THERErsquoS NOTHING LIKE AUSTRALIA FOR YOUR NEXT BUSINESS EVENTPLAN NOW VISIT AUSTRALIACOMBUSINESSEVENTS
TAU0105_297x420_Zoo_V1indd 1 11052015 520 pm
53-68 Australia Supplementindd 61 24515 1146 am
62JUNE-JULY 2015
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63JUNE-JULY 2015
AD
EXPERIENCE WORLD CLASS OPENING DECEMBER 2016
Artist impressions courtesy of Hassell + Populous and Darling Harbour Live
Introducing a new world class convention exhibition and
entertainment destination on Sydneyrsquos sparkling harbour
With an integrated design and best practice facilities you will
be within walking distance of Australiarsquos largest business district
financial centre and hub of thought leadership and innovation
ICCSYDNEYCOMSALESICCSYDNEYCOM +612 8297 7600
MANAGED BY AEG OGDEN
THEATRE EXHIBITION CONVENTION
53-68 Australia Supplementindd 63 24515 1146 am
64JUNE-JULY 2015
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65JUNE-JULY 2015
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67JUNE-JULY 2015
E X P E R I E N C E U N F O R G E T T A B L E E V E N T S
S Y D N E Y rsquo S M O S T U N I Q U E V E N U E
A U S T R A L I A NT E C H N O L O G Y P A R K
CONFERENCES I EXHIBIT IONS I CORPORATE MEET INGS
TRAINING I FASHION I PRODUCT LAUNCHES
AND MUCH MORE
salesatpcomauPh +61 2 9209 4220wwwatpcomau2 Locomotive StreetEveleigh 2015
53-68 Australia Supplementindd 67 24515 405 pm
68JUNE-JULY 2015
AD
Contentindd 5 261114 1051 am53-68 Australia Supplementindd 68 24515 1146 am
69JUNE-JULY 2015
Engage
From April 30 to May 10 a total of 235 million visitors ndash including 153000 international attendees ndash took part in 200 events conducted throughout host venue Coex from culture exhibitions and conventions to promotions performances and even a beer festival all of which served as an effective marketing platform for the clusterrsquos stakeholders
Among the major events Asiamania a multi-nation business and cultural trade show running from April 30 to May 3 included promotional booths from Korea Japan China and Russia each exhibiting various cultural assets from across the region Contributing to the local MICE presence was the Seoul Tourism Organization whose promotional stand was modeled after
C-FESTIVAL IN SEOUL DRAWS
GLOBAL AUDIENCETHE INAUGURAL
ldquoC-FESTIVALrdquo PROMOTED THE
CAPABILITIES OF A NEWLY-FORMED
GANGNAM-BASED ldquoMICE CLUSTERrdquo
OF EVENT VENUES SHOPPING AND
ENTERTAINMENT PROVIDERS
Seoulrsquos ancient city walls while the Korea Tourism Organization stand introduced visitors to other national destinations Other key events included a ldquoCulture Techrdquo fair and a ldquoCreative Urdquo exhibition zone The festival was organised by the World Trade Center Seoul MICE Cluster Committee
Created to increase competitiveness and allow for joint marketing strategies among members the MICE Cluster initiative unites 13 major companies involved in the business events community including and surrounding Coex which along with the nearby Korea World Trade Center was recently designated a ldquoSpecial MICE Tourist Zonerdquo by local government agencies Members also include business hotels department stores entertainment complexes PCOs and more such as Korean entertainment agency SM Entertainment which appointed K-pop stars EXO as official C-Festival ambassadors
In addition to the festivalrsquos promotional benefits for its members the ROI across 11 days also demonstrated the effectiveness of the event The Coex Seven Luck Casino a foreigners-only
venue for example saw a 401 percent increase in custom compared with the same period in 2014 while the five-star Grand InterContinental Seoul Parnas ndash also part of the complex ndash saw a 209 percent increase in room occupancy over the same comparative duration
ldquoThrough our first C-Festival we were able to see both new growth and the take-off of the MICE industry which is still a new industry for Seoulrdquo said Coex president and CEO Byun Bokyung He went on to affirm his commitment to ldquocontinue building and showcasing diverse content in order for the Korea World Trade Center to become the centre of the MICE industryrdquo
Stephen Kwak an assistant manager at the Seoul Tourism Organization agreed with the growth potential of the C-Festival in the coming years saying ldquoIt helped Seoul by emphasising various tourist attractions that MICE delegates would enjoy visiting during their stayrdquo With the weekend proving the most popular for Asiamania Kwak said that feedback for the Seoul booth was positive with visitors remarking that it ldquowell-represented the cityrsquos diverse offeringsrdquo
Love Heart Project
WORDS BEN JORDAN
69 Engage Coexindd 69 24515 1149 am
70JUNE-JULY 2015
Engage
With many UNESCO-heritage listed sites and venues in the world to choose from one group chose the much revered West Lake in Hangzhou as the centrepiece for an event Some 90 guests from Canadarsquos York House School travelled to the picturesque destination for a cultural trip planned around a golf tournament
The guests arrived at Hangzhou Sofitel Westlake Hotel on the first day What awaited them was a lavish welcome cocktail and gala dinner set up at the Sky Garden with views of West Lake as its background
The next day was where the program truly began Guests were divided into two groups ndash the Golf group and Parents-Child group ndash according to what guests preferred The group for golf headed for a friendly tournament at Fuchun Resort Golf Club while the other enjoyed a spa session and a tea tasting ceremony The children spent time at Zoo Coffee a creative club located in a shopping mall where its unique set-up resembled a quiet forest wonderland with a myriad of wild animals
Guests then went for a boat ride over West Lake and watched a large landscape live performance created by three renowned directors ndash Zhang
WEST LAKE STORY
A TRIP PLANNED AROUND HANGZHOUrsquoS REVERED WEST LAKE TELLS OF THE DESTINATIONrsquoS RICH
CULTURE AND SCENIC STORIES
Yi Mou Wang Chao Ge and Fan Yue Guests visited the largest isle in West Lake which is called ldquoThree Pools Mirroring the Moonrdquo and covers an area of 6000 square metres The shadow of the isle the elegant garden and the scenic beauty combined makes the isle one of the top 10 West Lake attractions particularly popular during the Mid-Autumn Festival
The group also visited the ancient He Fang Street which has a profound history Consisting of the historical commercial civil and architectural culture of Hangzhou it is the best place
to get acquainted with the destination Groups also enjoyed the ldquoSong Cheng Eternal Loverdquo drama which is known as one of the more acclaimed shows in the world The performance describes the hardship of Liang Zhu ancients the magnificence of Song Palace the fierce battle of Yue Gu Jun the song of Liang Shan Bo and Zhu Ying Tai and the song of the white snake and Xu Xian These stories are told through a spectacular display of sound light and stage effects
70JUNE-JULY 2015
Sofitel Hangzhou Westlake Hotel
Golf tournament
70 Engage Hangzhouindd 70 24515 1149 am
71JUNE-JULY 2015
Engage
Aprilrsquos Wine Down Wednesday organised by ACI HR Solutions and Biz Events Asia gave guests the privilege of a first look at the new Club Lounge at Hotel
Jen Tanglin Singapore (formerly known as Traderrsquos Hotel at Cuscaden Road) Over 90 professionals from
the MICE travel tourism and hospitality sectors networked over drinks and a buffet spread with an
impressive display of sweet treats Guests also had the chance to look at guest rooms on the newly revamped
Club Floor The event was sponsored by Hotel Jen Tanglin Singapore and duetto
HAPPY SNAPS
FROM WINE DOWN
WEDNESDAY
71 Engage Hotel Jen WDWindd 71 24515 1149 am
72JUNE-JULY 2015
ćľŅǴŭƀ뼷āĶɽĄŗۍĉדĀϝĀŞ뼵ϾĀЌѠͱກĀěɁǟħކՠĀǚ뼶ĔȏϝĀŞ뼵ЌѠŠěɁǨͳȩĀĄqಌϾr뼷খأćӃɯӍЌѠ˖Ӫˡġ뼷ĉĶǨɶᅆŠڥĀďĄಌϾĀǃɩ뼷ƦϿĠě֏˺ॎӃɯģĝćĞƶѲʑħϢеǙҜಌϾɆԥ뼶ȁˤ뼷ĔĂʿāĶјǭŗqಌϾrǟħ٧Āǂʚ뼶
ľŅǴċʃ뼷āĶćĂȏοȢКɁʸˋˡʭĀʗˡĉՂNjȒŠğʑ뼷ɝŴĶƧħqಌϾrĪǭػ쨵ĖqಌϾrĴ뼷ƣźŴĶԒĞĖƇĬ쨵뼶ӗęĠĀĉĀƫĄ쨰qಌϾrźŴĶԒĞĖŕķ౯ĀЌѠŠԚċЌѠȞײ뼶ȆƻɝӍqۈिrǟħĂċŞҠƣźŴĶԒĞĖƇĬĴ뼷āĶǨīĖĀĄ쨰NJ뼵Ġʻ뼵Ljǥ뼵ݶиĀʇҌŠȱਢɁ뼶
ឧࡢ뼷ભȘʆĉˍĂĀۈिȢćᎴŐ뼷Ʀďě֏ˡĎĸ뼷ۈिŞҠஅƧĂԿԵĈवƺĀęኧ뼷ڇۃŎƼЍĀԄӪӃɯĉՂǡϰ뼶āĶȠƱ뼷ĔĂԿęĀ
ኧďĄࡒĀNJ뼶ȁˤ뼷āĶјǭŗလिNJۈǟħĔĂʿĀǚǦ뼷ŗĸdžفĀƄਬƺ뼶လف˧ǘdž뼷χƎǢĈԣŭĀ뼷ĄġŚŕƳĀهƞ뼷ԵĈqġŚσفƥيrĀݔ؆뼶அƧƜƚॸćॸĂɁƜƚĂƟ뼷фĘĀလفӲ˴ƄΡȸĠɹ뼵śĠɹ૨뼷ĝđħфĪҍ۵ӲĂśȥſƄᐻĀσ뼶ƄΡۈिŞҠƧƍͳ뼷ƄΡȺໆѲĈĠĬϵɘ뼷ۈि˧ăěģăˆϚȺNJĀ뼶
ćĔċˊʃ၅٧ƀ뼷źāĶĎĂŐΥҨqಌϾrĔċӛʚ뼷ĞĂĞǨͳȩĀĖЪĄƇĬ쨵Ⱥǰ뼷ಌϾ˄ăĂǭđᔐ쨱ಌϾģăĂǭ୨ăĻӍ뼶ŮđāĶҕċԳʇĞĂĞ뼷ȺǰāĶƲĐĝŀƜćಌϾƥġ쨰NJ뼵Ĵǎ뼵Ծ뼵ϔϙŠ뼷ĔĂȏŢāĎĸďĄಌϾ뼶ůķƜćȆĪ뼷ƓěŀƜġĀŇƂ뼷ŕȶđĀĄģđΓīΰĢŹ뼶ڒ
Ƿ୯փఔŨ쨗
ಌϾħˀ좄
ŭʃʃ
ǚтƂύĘʄӃɯٲ뼶ɑջ୯ѮąƬϢеϨȉʇĀ
ȶđȡ뼶
$KXGPVUۈि뼷KDVOſŚĂĀۈिϱǭɆ
$KXGPVUۈिĄŗĪƯĀě˴ӍϱǭЋƶɆ
ȱĈŪ
ɽৠ٧elbizeventsasiacom
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72JUNE-JULY 2015
72 Chinese Editorial Lettersindd 72 24515 1150 am
73JUNE-JULY 2015
73MAY 2015
ƼЍ˗ՅЌѠ˥ʿಌϾЌѠˡϘċȞײʗ२ĉƯ뼷ħಌϾЌѠǭąƼĤĀԶѤ뼷ģǞơըdž˽ȞײŢƍͳಌϾӃDŽĀăגɸɾ뼶˗ՅЌѠ२ĉƯȜƍͳѲʹȉಌϾժΆʪʸćĂŐ뼷ƯʭѲʹҺʓа뼷ɡӴĀԜӍࠒΙĀ˝ՊƑħϭދ뼶ȮύNjęϙѲʹ+CEQDWEEKѲʹ˄ύʕᘶƋʕǟĀĻːࢬѱΙǝ뼷ĖƋʕďĀՒŞጣ뼷ǞĖƬԐԵ뼷ఁบጣ뼷৯χƯغĉ˴˖뼷ƲĂċժΆĝɩĖߙϜߝ뼶
ć˗ՅЌѠ२ĉƯĘ뼷ȜĈʈʞɩľߙϜাۋĀƯغĉ˴ΏDŽ˖Ӫ뼷ȺġಗĂǩDŽ؈ǂೀ뼵Ăǩೀ뼵Ăǩ˗Յਓĉ˴뼷ŗӍĂǩƼЍਓϢ˖Ӫǀȗ뼷ŴĶȜࡄħਓϢĘԭċȡĀ˖Ӫ뼶źƲʞऒĀਓϢʠߔಌϾӃDŽĀχ₈Ƭʇ뼶
ĤȀะɸľʞĎĢſŚʘ뼵96뼵չՍȓѣ뼵ՍၽݭDŽ뼵ଔӘݭDŽŠײĀӅśଋąύݔƬЌѠמćĤȀะऄЌѠঢ়ډЌťࢨƬЌѠݔDŽĀмȞॏě뼶ćॏěĘ뼷ڏˡߊͳȩˋśଋਓॏ˽מćƼЍĀŕĤмˡ뼶5ampŚܕߝĈՃȓѣ쨞ĤȀะ쨟ɽઠKUCڱӍěجƖҠӍūǕ쨣Ӄɯ뼵ƱůۈGGJCPԶФ뼷ˤơƜƚħęŝՇҜąĂċĻŗःˤιȸ뼵จęĉȱͶŠąݔƬЌѠŕĤƚяĀĂċݘČƯě뼶
73JUNE-JULY 2015
ɾϒǛТঢ়ЌѠמġŕęĀΪӃࢰȞײǛĎӽȜɘɾϒ⏜ࠑ뼶٩ʹćŭũˡ뼷⏜ࠑǛĎӽʇҌȜшĈǎϢӭ뼷˄ѲĈǚϗᤂːƶМĀěڱӍƜƚɁŞ뼷ಗƪċၰěढ़Šċěڱढ़뼶ˤơş֏ϝĄҬŅŭǛТঢ়ЌѠמȉ1TKGPVCN5GC8KNNCUCPFQVGNQORCP[VFڑ፴ৗڱćǘ⏜ࠑũѲ˟ȷǛĎӽЌѠŗĎĀԨĂċϝ뼶
क़Ś쨞OCTCӘЌѠӍʇҌ҈ثQVGNU4GUQTVU쨟ǘඳୌसӘራҠũѲĀ҈ثӘЌѠ쨞OCTC$CPIMQM쨟ć˥ūڏDŽąοȢКĀũˡ౯К뼶҈ثӘЌѠѲĈǎϢӭ뼵Ăċঢ়ډƄ˪േ౸뼵ĂŝʞǘljڝĀЌť뼵ĂċĐɒذƬʇħМƬĀƄჾКၰěढ़뼷ŗӍƪċĠβĨढ़뼶ĠβĨढ़ĀʋύරඌغŪ뼷ĻźӖĀĢƔʾϞɌʭ뼶ب
73 Chinese Sound Bitesindd 73 24515 430 pm
74JUNE-JULY 2015
ŊĈĉĻŗΞĘʄĄĂǝƄՃĻĨ뼵ĠĠӴĀŚęĝ뼶ȺۍĉדĀटĐę뼵ᇱЉĀΝբŠƍͳĀ϶ᇫሊş֏ĀŀƚໆѲȢĄġŚǀ뼶ȮϾĀʁĤҠ뼵ăߟĀĤĐŞઝǒҠĖōǩĀʋභ뼷ĘʄƄĴƄăćᄏƜƺŠŀƯ뼶
ĘʄĨŪħġŚě֏ˡĀȶ뼷פą؈ŠӃɯٲŢ˺ॎӃɯˡӪĀڇŠ؈ॸဩ뼷ԨĂĈϙʲɫĄˬιʘĀşТ뼷ȺˢϞవȘʆęΝ뼶ăΡǷȮċŚŝǝΝśşǡϰĘʄ뼷ĝĨڨǷŗŕŨĀĴǎĖТ뼶ĘʄӃɯٲŚӃɯਇɘǥːϵŀȩФ뼷ύǘĈŎԭħϔϙĀιʘ뼷ĘʄƲŭĝڇۃąƞęՏŚěڱӍ֏זĖĔƀڏDŽ뼷Ȇġďಗą(QTOWNCวݭġŚę˺ظ뼵ցЍ҈뼷ŗӍɩᕹϝĀĘʄŚĴظঌєŠĘʄŚǗΆ뼶
ϝĀŞϯȗȓѣӍƜƚॸȓѣXGPVU6TCXGNUKCƼЍჼƂɽǀȗCZCPVCUWYCPćă΅ǡŗ+ɮŝĀǻśଋąćĘʄڏDŽĀŚě˺Ӄɯűזě쨞+6JKPC쨟뼶Ŵćˈɩ$KXGPVUۈिਲ਼ɝĴȩФ뼷ĘʄćĔŭƀşŀąňęĀȻ뼷ƦؼĝĄŎᇫሊĀƶˋş֏뼶
qŢǘěغڱĎĸ뼷ĘʄĻĸԵĂНĈϙʲɫ뼷ƦؼąƄՃĻĨ뼶פąЌѠƥʋ뼷ĘʄŃĈňĠăǜՏĀɁŞŗӍԵĈȆŞɡĀբžŴĶ˝Պ뼶r
ěڱɁŞҤćĘʄĘʄшĈϿĠęՏě֏Ɂࢰ뼶ĘʄĤŚűז֏ƺĀŚڇۃġķďĄȺġĂċŕԵזӍƜƚɁࢰ뼷ƦؼģĄĠŭĎŚޱǫʕˡѩŞ뼶ĘʄȘűě֏ġķģĄڏěĀז֏ԨĂċډĀŚě֏ɁŞ뼷ƑĄڏѩĂȸ֏ěƂĀχџ˝Պ뼶ԨĂċџলĀɁŞĄĘʄŚěڱġķ뼶ĔċŗڏѩęՏŚěڱ뼵ԄӪΡƦʄʭʋĀěڱġķŞހŝݖઽͲġķ뼷ʁƶdž
Ęʄě֏ˡLjϋ˓ஸ
Ǘ˸뼷ȉʋභоŚӚ౨եȠʫ뼷ιʘѲƶϔŨຂ뼷ŞȗʞīĐћয뼶ěڱġķшĈĂċǚϗːƶМ뼷ĻગĉĀƄჾՏၰěढ़ŠċęŇăDž뼵ɧϜᰋࡊĀĠβĨěڱढ़뼷ߴĈŕϵɘĀƬڐͶՕӍǜཥѲ뼶ˤʋ뼷ěڱġķʭģѲɪĀʁƶեęЌѠ뼷шĈǎբҍϾϢӭ뼷ѲӍěڱԜӝ˖ӪमƼ뼷ĻӖՏĀěڱŠƜƚ뼶qrƼЍΡ뼵2ʠĉěӍͶԉěڱ뼵ljۈिş֏ݭDŽŭěŗӍġŚŭĘʄȘűěũDZȐၰĝćĔƀڏDŽ뼷˄ɩĖƶ뼶
ĘʄŕĤɁࢰ숯숯Śŝě֏ġķ쩑ӅNJǩ؆ħ0CVKQPCNZJKDKVKQPCPF
QPXGPVKQPGPVGT쨞5JCPIJCK쨟뼷Һ؆q0쨞5JCPIJCK쨟r쩓Āśƍ뼷ȜźϿĠۈƖŞҠĀതڌŢƋᓮƔ˫ɡ뼶Śŝě֏ġķύŚŝԄӪˌŠĘʄ؈ʸǟդӚ뼷ɽӚ౨ǚϗħоːƶМ뼷؆Șʆƥŕ뼶ě֏ġķшĈоːƶМĀبʭ֏ɁŠоːƶМĀبʋ֏Ɂ뼶بʭ֏ɁಗċęՏ֏ढ़Šċ٣ܪևŇĀ֏ढ़뼶ƲĂċęՏ֏ढ़ĀǚϗħːƶМ뼷ևŇĀ֏ढ़קːƶМ뼷խǫߴĻˢТ֏ढ़뼶ˤʋ뼷Śŝě֏ġķģѲĈċęŇăDžĀěڱढ़뼷ĻગĂχƁԮĉăDž뼶ǟħϝǡȘʆĘǚϗŕę뼵njːŕƬĀě֏ෞʸɆϝ뼷Śŝě֏ġķנמˀ뼵ઝǒ뼵Ԑߺ뼵ǘĂɆ뼷ŃѲĈѩȓ뼵Ԅˡġķ뼵ɪЌѠDžѲ뼶
Ĉqʁƶแrƥ؆ĀĘʄŗȺযĀęڇۃĀӃɯѺ۷ࡒNJЪጠŗӍՏĀŚě֏ƜƚǡĎڏѩ뼶
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NJ졿ఫ
74-75 Chinese Cover Storyindd 74 24515 1150 am
75JUNE-JULY 2015
qύǘĈŎԭħϔϙĀιʘ뼷ĘʄƲŭĝڇۃąƞęՏŚěڱӍ֏זĖĔƀڏDŽ뼶r
ːĘʄӃɯٲŚӃɯਇɘǥ
ȞЌѠ뼶ĔŝЌѠŮĈǎϢӭ뼷Ӛ౨ǕǻύĂƁڝƬĀūǕݱɽˌ쨞Ӛǘŭͳ쨟ǨϐӚƦŪ뼶
ĻગĠǩਓϢ뼷ƦؼшĈۍĉٵґĀƬסĐɒذŠʕђĀϜٲ뼷ґʸˈƞՏĀƜƚ뼶ĀѲʹĄǘŗǡΟǼĀϜٲϐҜȥŪ뼷ƧȺŒŞ΄ąˈľŅȉλĎĀȗЯ뼷ŐଟĀŬǰƅ뼶
ԨĂċກĀɁŞקĄк˟뼶к˟ĄĂċמඵӭŠЌťǘĂɆĀ२ĉě˴உǒˌ뼷ŞƳĘʄĀġķŞь뼷ĄĂċʗŦȏˣߜĂċћ뼵뼵ΜĀˬǎ뼶ƜƚॸĻŗಶůĔƀĀˬǎǟħƜƚɁŞ뼷ŕґʸăɸľĉĀƜƚ뼶
ӃɯѺ۷ࡒĘʄшĈযĀ˥ͳΝNJЪጠŠ۵ĠΦࡡ뼷եϒĀՕNJȉŞĤɭɌĀĠƟNJȠઽʸ뼷ŪąĈĀʄ৫NJ뼶ʋභоŚӚ౨űז쨱ĈŎɸľŭĀġŚԽڄӚ౨ȉѲʹɧϜĀԽŠdžͳ΅ăෲĀΝᴂዣχƎঞĄȘʆɯϢĖĘʄĴĀκɯƥŞ뼶ʞǘᐤҠŠ༽ҠĈŎĀࡊŚĀƳߋӭӚ౨뼶ĔȏբžĝĄ˺ॎӃɯͱƜƚǡӍƜƚŶĀŕމŅ뼶
ͻĘʄŮĈŒѧǫԘĀեϒᆶŝԳŠƬďĻˢТĀसӆŠിӆĝĄڏѩě˺ӃɯĴăĻǸľĀӗމƥŞ뼶
ĤNjƄՃĘʄшĈϿĠڏѩęՏŚ֏זŠěڱĀɁŞ뼷Ʀ۵ĠĀϾӍԄӪЌѠģĝшĈϵɘ뼵मĀʗˡěڱѲ뼶ƜƚॸĞߜˣο˩ܪĀɁŞ뼷ĘʄȜĄĆĀŕՊ뼶˝މ
ƜƚॸăҨছ˝Պć06ĘʄڏѩĂɁϜЬƬݔĀ৫Ţ뼶ĔŝΪφĠŭષ۵ĠDŽˡę˺ĀஉǒˌȜ२ĉěǨ뼵ډԐढ़뼵Ќኃ뼵ঢ়ډфŠஉǒˌʪʸħĂɆ뼷ħƲĂʞĎਓǙҜǡǨλĈĀ৫ŢɆԥ뼶உǒˌԵĈĻગĉνӐКٮЌ৫Ţ뼷ͱĉၰěКĀˬǎ뼶ǩŚĀԐढ़ǂೀ)TCPV$TWPUGFGPŃĻħƜƚʔǻǭ˱뼷ŗӖਓϢĀˍ뼶06ĘʄɆƍĀĄћĂƄȕĀȞʞ뼵ՇҜƺŠџݔ뼷ŕґʸ
ćĔƀڏDŽĤмȞşҘě뼵Ĵল뼵ƜƚŶ৫ŢŗӍΡě뼶ǨŗŚōǩȞײƧʑӘϙ뼵ı҈뼵KOO[JQQ뼵ᅱᅧ뼵วѩŴĶĀƜƚ뼶ڏŠɲϜϙĝ˝ՊćĔƀݭ
АҔćĘʄϒʋභƳΟǼĤܪҠʭ뼷๗ŭĘʄȘűڏѩŞĀnjĴѲʹ
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ТŪιͲĔٯĄƦͲȒĀƂ뼷ĻĄۍĉדኁĀĄЌѠӍӃɯ˖ӪˡĀߊӿϰϰఆĨƚȡ뼷ŊĨӍĴŢϢеɘDŽڥɘ뼶뺭
ćǗŔɫ뼵55뼵ȖŠ)EJCVDžǗŔʘԭħşТĀƎĐ뼷ĉȉĉƥǎĀˈਜঞĄӚӐŠάȱͶŕȶđĀƶК뼶Ţǘߊĉ˴Ďĸ뼷ĈąĔȏǗŔʘĀৗՎ뼷ŢϢеɘDŽɘďȻīΜƦͲڏ뼶Ļ뼷ďϝǡĀŰߧƦҶ뼷ЌѠӍӃɯ˖ӪˡĀߊӿڥఆĨƚȡ뼷ŊĨӍĴŢϢеɘDŽٯɘ뼶뺭뺭
२ĉϢе˖ӪĄࢨˡŪβĀȱਢ뼷ਯȺĄćЌѠ˖Ӫˡ뼶ĂŝśɡĀЌѠκΓīƧźĢŹǜതڌŢƋҠŒũĎ뼷ąĢŹŠതćɳ뼷ĈĠɹ쨵ňĠĴȊ뼷ࡍהŢƋĀڌćϢе˖ӪĔċցΆĘ뼷ЌѠߊӿТăĖЌѠćܦΰɌʐਓϢŦƟĀnjː뼶
ͱϿߊĉ˴ˆ˽ɝĂɝĢŹĔċɝʚ쨰ϢеěǂƚȜŀNjιƈāĀʅȁĄƇĬ쨵ȺǰďĄǥʿĀӷݦȱͶŠϢеĀฑࡄʇ뼶ĂҶŗકƥ뼷ЌѠߊӿƙĀĄqӚӐȱͶrĀŀNj뼷ƦăĄڙᆃĀˈ˱뼶
ljĂċߩղϰϰĄŕՋĀ뼶ƜƚغͱϿĄȁħԚċЌѠȞײ뼵ЌѠĀŞžͱȁЌѠǔɘDŽջĤDžʅȁŢԚĂŝЌѠмŀ뼷ȚЌѠߊӿĈޡȉĔǩದćϢеԒͶ뼷ũ˧ȉŴĶӚӐʸǟȱͶ뼶ȚНʥ쨰ăĻŮʘľǗŔɫͱҽƱĎȉϢеӚӐʸǟȱͶ뼶
ſŚʘěڱȉƜƚŭƼЍěڱ٩ԏ뼷ۈिȜҬφڇʠԄӪӃɯɁ뼷ƦԄӪƜƚȜભŕęˌŒ뼶ȁˤ뼷ĞđćതڌպݰĀě֏ˡġŒĂᤋ뼷ЌѠďκӚӐĂжƬΙ뼵ƬвĀߊӿ뼶
ӍĴŢϢеɘDŽɘĄȌīϢеŕĈвĀƶʑ뼶эɘăȚȩФߊĉ˴ŢϢеŠĔඐŀNjĀȶ˸뼷ģĄƬߊĨƺĀƶʑ뼶ĴǎĄȱਢ뼶ȮŕŶĂơȉϢеԒͶĖĪĂơĀɘăˆ˽ɸľċŇĴ뼶ŚʠϵϢеɆԥϯȗශઆȓѣ49QTNFYKFG˥ʿŢۈƖŞҠě֏ˡɘDŽąĂЬз뼷ʪưФĈĀದćϢеĈߊӿȉŴĶɘ쨱ˤʋ뼷ɸľĀߊĉ˴ΞħŮđŴĶιďΚȥŪӪ뼶ĔċƄࡢħۈƖҠĀߊˌǀȗژąܔѧ쨗
ȁˤ뼷ħąŕęՃʇŞƬߊƯě뼷˄ϢеɘĈвॼ뼷κƙĖŗĪڨǴž쨰s đĈࡄNjŠƱķ뼶ǚŢϢеđϭࡄ
Nj뼷ਯȺĄćƸĀľԘġ뼷ϢеňͲďĨƴśĆĄśǘŬķͱĄȩǚˆޚƦǢ뼶ǞĎ뼷ĈƱķƷĨϢеƱ˖뼷ĂϢеƱ˖뼷ĆŪβĀǴĢƔďƬ뼶߀
s ĠɝũǽКʚϝ뼷˄ɑϢеȀŗĸdž뼶ĔĄĂƞڇϢеϨȉƸĀƤƶʑ뼶ĻŗȮqħƇĬr뼵qƧڒr뼵qƇĬr뼵qɑĆffɑгār뼵qĆĀğʑƧrDžɝƶКũ˧뼶
s ĞѩʑdžɃϢеĀѢˆ뼶ϢеƫĆĀɝʚŶ뼷ăđŮĄӕҢćŦƀ뼷ɝȠȱĀɝʚ뼷ĔƟĆĈĻĨȌīϢеŊĈĞĖĀʋĀƱʜ뼷ģĻŗӚӐŐϢеŢĆĀƱķ뼶
s ыħϢеԵĈҲĀʋ˖Ӫ뼶ϔĄҺ˱ĀȅѮѲʹ˖ӪģӖ
ŗźϢеƴīĆňķ뼷ĨdžɃŴĶĀ뼷ȮƦźŴĶŢĆмŀČƗ뼶
s źϢеƢƅĆdžɃŴĶĀ뼶ěڱĉ˴ƼƔdžɃŴĶߊĝЏʫغĀ뼶ȁˤ뼷ժዓȴ뼷ăđǙᛃ뼷ģăđߣŎǟśѢˆ뼶ȮĆĀɝŠɽʪ뼷ϢеĨѿʓƢƅĆĄdžɃŴĶƥǡǨĸĀƸ뼷ƦؼģěźŴĶƴīĆňժķŠůķ뼶
ʘľȉϢеƥǎĀˈਜŠӍĴĀɘ뼷ăȚĻŗźĆŨэТŪιͲ뼷ƑȶđĀĄĻŗƬĆĀߊĨƺŠϢеĀƫǼ߀뼶
JTKUVKPG)COCTTCĄ49QTNFYKFGɽઠ뼶49QTNFYKFGĄĂؽƖҠۈŝŚʠϵĀϢеɆԥϯȗශઆȓѣ뼷шĈο˩ࡒĀě֏ǀԥ뼶˽ȓѣĪĀۈƖҠӿʗɠħϢеǭȉě֏ȠȱĀјƶ뼶٩ƢނŰ뼷ɑˢˈȉJTKUVKPGԒͶ뼶Ǘ쨰EJTKUVKPGICOCTTCNTCYQTNFYKFGEQO뺭
76JUNE-JULY 2015
qɘăȚȩФߊĉ˴ŢϢеŠĔඐŀNjĀȶ˸뼷ģĄƬߊĨƺĀƶʑ뼶ĴǎĄȱਢ뼶ȮŕŶĂơȉϢеԒͶĖĪĂơĀɘăˆ˽ɸľċ
ŇĴ뼶rCHRISTINE GAMARRA
LRA WorldwideɽઠؽƖҠۈ
ƢԺ
76 Chinese Knowledgeindd 76 24515 1153 am
IBC IBTM China ADindd 50 13515 833 pm
ಌϾ٧
7 Sabah Tourism Board ADindd 7 24515 1235 pm
International Starfor Leadership
in Quality Award 2013Gold Category
Certificate of Excellence2014 WINNER
One World Hotel
Find us on
first avenue bandar utama city centre 47800 petaling jaya selangor malaysia toll free domestic 1300 88 7888 toll free international 1800 88 7888tel 603 7681 1111 fax 603 7681 1188 email enquiryoneworldhotelcommy website wwwoneworldhotelcommy
Half Day Meeting Package from RM218 per person per day
Full Day Meeting Package from RM228 per person per day
2015 Meeting Packages
Meeting faci l i t ies recognised by the world
At the 5-star One World Hotel you can expect ample space luxuriously appointed with spectacular chandeliers and state-of-the-art facilities including simultaneous interpretation system live feed facility and mood lighting with variable colour setting and free Wi-Fi However what makes corporate functions here extra special is the opportunity to put fun back into functions
Anythingrsquos possible in One World To add some excitement to your next event speak to our Conventions and Events team today at 03-7712 2289 or email cneoneworldhotelcommy
Prices are in Ringgit Malaysia and inclusive of 10 service charge and 6 goods and services tax
ldquoTravellers today are looking for authentic and memorable experiences where travel is aspirational and luxury is defined by personal life and style preference at any given time in your liferdquo
JOSEPHINE LIMManaging Director of South East AsiaPreferred Hotels amp Resorts
at member hotels and already has more than 550 planners enrolled
Perceptions of service standards and event delivery also differ According to survey findings perceptions are pretty much split down the middle when it comes to concerns over an independent hotelrsquos brand standards in event delivery
While some believe the use of an independent hotel for an event may ldquonot be able to benefit from the established international image of hotelsrdquo others feel they offer a less mainstream and more intimate touch while not compromising on service standards Many will take to leisure-focused research through sources like TripAdvisor or rely on word-of-mouth to gauge standards of an independent hotelrsquos ability to host events Some however feel that the overall experience is dependent on the staff and service standards and do not take into account the hotel status
22-33 Luxury Issueindd 33 24515 1138 am
34 Luxperience ADindd 34 13515 841 pm
35 Pullman Bangkok King Power ADindd 35 19515 758 pm
36JUNE-JULY 2015
TalentAndMentor
There is no argument ndash talent is one of the most common and hottest buzz words in business events and hospitality While many companies experience what appears to be a talent crunch in Asia one professional who has spent years in talent assessment and human capital strategies suggests the ldquoright fitrdquo might be the bigger issue
Thomas Wai director for Asia Pacific at Talent Plus Inc says the challenge of identifying engaging and retaining talent differs for a region as large and diverse as Asia Pacific With his work bringing him to over 30 cities in China including the third and fourth tier cities Wai has met ldquogreat people who are driven honest and hardworkingrdquo and seen career fairs in Shanghai filled with tens of thousands of candidates expressing genuine interest Identifying talent is likely to be an issue here according to Wai and the question companies should be asking is if there is a structured and effective interview system in place to identify the right talent
For mature cities such as Singapore and Hong Kong talent retention is at play
ldquoUnfortunately many organisations do not pay sufficient attention in re-hiring their people They pay little focus in developing their potential They focus on peoplersquos weaknesses rather than setting them up for success As a result talented people leave the organisation and recruiters assume that they cannot find people to join themrdquo Wai says
ITrsquoS NOT ABOUT THE MONEYThere is a misconception that salary compensation and benefits are the most crucial investments in employment or talent retention While they used to be the key elements to attracting and retaining talent evolving socio-economic factors along with a thirst for information and constant change brought on by the Internet age have shifted mindsets of working professionals Wai calls monetary benefits ldquosatisfiersrdquo but not motivators
ldquoThe key motivators to truly engage and help us to getting and retaining our performers are recognition one-on-one time mentoring setting them up for success paying attention to them listening to their physical and emotional needs helping them to become significant and allowing them the freedom to be the very bestrdquo he says
We are well aware that a sustainable work force be it in the West or Asia Pacific starts from the top And it may be the hardest but most rewarding step Top leadership will first need to show commitment in building a talent-based culture and demonstrate that they care about their people
ldquoThen you need to understand the DNA of your top performers decode and understand what makes your successful people successful Use these DNAcharacteristicstraits to create an interview as part of your selection consideration when you are considering new candidates or promoting from withinrdquo Wai says
THE LUXURY OF TALENT
SCRAP THE IDEA OF A TALENT CRUNCH WE HAVE THE TALENT IN ASIA BUT DO WE KNOW HOW TO
GET THE RIGHT HIREWORDS KRISTIE THONG
36JUNE-JULY 2015
It is useful to evaluate his potential so as to help him with his blind spots while putting focus on his strengths
On top of constant and open communication Wai recommends ldquostay interviewsrdquo These interviews recognise the achievements of employees and identify subsequent steps for growth
ldquoThis way you would have a better chance of creating a sustainable work force for the future state of your organisationrdquo Wai adds
SUCCESS SHOWSA sustainable workforce translates to a successful business Wai cites the example of the Capella Hotel Group where its property in Singapore continues to enjoy one of the highest occupancy rates since its opening six years ago When the group took over the Ritz-Carlton property in Bali it enjoyed the ldquobest year ever after 17 years in businessrdquo Founder Horst Schulze was quoted in an interview saying itrsquos all about the right hire
ldquoWhat a customer wants is no defects timeliness and caring service How do I know my front office manager is taking great care of my guests I can ensure this by selecting the right talent Somebody that has it in themrdquo
The effect flows through every aspect of the business
ldquoYou could see the positive results from their high level of guest satisfaction guest retention employee satisfaction and ultimately financial rewards for the owner and investors as wellrdquo Wai says
36-37 Talent and Mentor Thomas Waiindd 36 24515 1140 am
37JUNE-JULY 2015
37
ldquo
ldquoThe key motivators to truly engage and help us to getting and retaining our performers are recognition one-on-one
time mentoring setting them up for success paying
attention to them listening to their physical and emotional
needs helping them to become significant and
allowing them the freedom to be the very best
THOMAS WAIDirector Asia Pacific
Talent Plus Inc
37JUNE-JULY 2015
szlig8QGHUVWDQGERWKWKHLUtalents and desires and their weaknesses and blind spots
szlig)RFXVRQWKHLUWDOHQWVDQGcreate platforms for them to exercise their strengths
szligHHSDQRSHQGRRUSROLFIRUyour teams to approach you with concerns suggestions and innovative ideas for growth
szligQGLYLGXDOODFNQRZOHGJHtheir hard work and achievements do it timely and sincerely
szlig5HPHPEHUWRWDNHWKHWLPHto understand why a team member would make the decision they made and why instead of rushing to judgement about a decision
KEEP THE MOTIVATION
36-37 Talent and Mentor Thomas Waiindd 37 24515 1140 am
38JUNE-JULY 2015
Knowledge
IT MAY SEEM OBVIOUS BUT THE STARTLING TRUTH REVEALS A GAP IN HOSPITALITY SALES TEAMS AND THEIR ABILITY TO FOLLOW UP
In this day and age of email SMS Twitter and Gchat personal contact is still the most important way to build relationships In a world of ever-increasing automation and impersonal service a hotel must distinguish itself from its competition Hospitality sales teams need to realise that product and price are very similar in todayrsquos market What will be the clientrsquos reason for awarding a piece of business The relationship with the customer and the loyalty built up over time Hospitality
38JUNE-JULY 2015
THE ART OF FOLLOWING UP
THE LUXURY OF KNOWLEDGE
WE OFFER INSIGHTS FROM TOP INDUSTRY PROFESSIONALS IN A SPECIAL
KNOWLEDGE SECTION GO DIGITAL WITH US BY ACCESSING FULL VERSIONS
OF THESE ARTICLES ONLINE
CHRISTINE GAMARRADirector of Operations Asia PacificLRA Worldwidechristinegamarralraworldwidecom
sales teams must be in the business of building relationships instead of taking orders
A prompt and personal follow-through with the client is the most effective technique to gain commitment Following up not only displays a sense of urgency for the business lead it gives the opportunity to advance the sales process towards a decision The timeliness of a follow-up is another factor that will communicate your reliability to the client A follow-up should not be later than 48 hours after the last communication with the client
An effective follow-upszligHVLQFHUHDQGFRQILGHQWszlig$VNRSHQHQGHGTXHVWLRQVWKDWLQYLWH
the client to elaborateszlig3UREHLQWRRXUFOLHQWOslashVUHVSRQVHVszlig2IIHUVRPHWKLQJRIYDOXHOtilde
for nothingszligHPRQVWUDWHWKDWRXXQGHUVWDQG
what the client is looking for
Read the full article online at bizeventsasiacomluxury-of-knowledge-follow-up
38-39 Luxury of Knowledge_KTindd 38 24515 1140 am
39JUNE-JULY 2015
WHAT SHOULD YOU LOOK OUT FOR BEFORE PENNING AN EVENT SPONSORSHIP AGREEMENT
Exclusivity ndash Most sponsorship agreements would provide some form of exclusivity This is to avoid competitors sponsoring the same event or to avoid association with a conflicting category Where category exclusivity is provided for its scope must be clearly defined Eg A soft drinks sponsor may agree to exclusivity for non-alcoholic drinks or insist on being the only beverage sponsor
Trademarks ndash The agreement should state the manner and form (colours font size proportion to surrounding text graphics etc) in which the sponsorrsquos trademark may be used Likewise the sponsor may wish to conduct its own advertising and the event organiser should also have control over the manner and form in which its trademarks and logos are used
Payment ndash Often involves a hybrid arrangement where a percentage of the fees is paid up front and the remaining being paid in accordance
WORDS EL KWANG
Duetto a technology and services company offering medium to large hotel groups and casinos a three-year old system that assists in implementing revenue strategy In an exclusive interview with Biz Events Asia Patrick Andres executive vice president Asia Pacific for Duetto explained that the program uses sophisticated algorithm to gather information from web shopping patterns competitor hotel pricing airline traffic special events and social ndash all to understand market behaviour The systems will ideally allow hotels to optimise price profitability by category It also provides hotels with visible real-time information to make necessary business decisions such as adjusting accommodation rates on their websites or in contract negotiations
It ultimately provides the opportunity for hotels to implement an ldquoopen pricingrdquo structure that will benefit the consumer in the name of rate parity yet allows hotels to sell at a more profitable rate Open pricing is an evolution from traditional revenue management Instead of closing out lower rate categories it allow hotels to shrink or increase price differentiation between the room categories This hopefully leads to more yieldable corporate rate tender agreements in Asia much like what the American market is experiencing Yielding corporate rate agreements allow hotels to market profitable rates during peak demand periods
Read the full article online at bizeventsasiacomluxury-of-knowledge-duetto
39JUNE-JULY 2015
JOIN THE PARTY
THE GAME CHANGER
with a performance-driven schedule Where productsservices are provided in lieu of sponsorship fees the manner of determining their value should be spelled out along with warranties as to their quality standard and merchantability also incorporated
Exit ndash Long-term agreements should have a termination clause allowing parties the opportunity to call it quits with and without cause anytime during the subsistence of the agreement Grounds for termination may include either party bringing the other into disrepute late payment of sponsorship fees and cancellation of the event
Read the full article online at bizeventsasiacomluxury-of-knowledge-sponsorship-agreements
VICKI HENGDirectorVicki Heng Law Corporationvickivickihengcom
ldquoDuettorsquos new strategies within their systems might allow hotels
to regain pricing power ldquo
PATRICK ANDRESExecutive Vice President Asia Pacific
Duetto
38-39 Luxury of Knowledge_KTindd 39 24515 1140 am
2 0 1 5m i c eMEETINGS INCENTIVES CONFERENCES EXHIBITIONS
10-11 September 2015Suntec Singapore convention amp exhibition centre
wwwmiceasiaexhibitioncom +852 3975 5710
miceaSia
100+ Exhibition booths
5000+ Visitors
500+ ConfErEnCE DElEgatEs
8 aCCrEDitED Workshops
2 frEE ConfErEnCEs
30+ prEsEntations
This prestigious Awards Evening will be judged by a panel of leading event organisers from throughout the Asia
3DFLAgraveFUHJLRQLQWRWDOWKHUHZLOOEHDZDUGVXSIRUJUDEVWRVROXWLRQSURYLGHUVYHQXHVDQGHYHQWRUJDQLVHUV7KLV
evening awards party will be after the exhibition on day one of the event and it will be a fantastic way to honour
the work of Asiarsquos Event Professionals and provide a great QHWZRUNLQJRSSRUWXQLW
This event brings together leading Event organisers Meeting Planners Corporate Buyers Venues Hotels Attractive Suppliers Event Technology Tourism Boards RYHUQPHQW0ampVSUHGRPLQDQWOIURPWKURXJKRXWWKH$VLD3DFLAgraveFUHJLRQ
For more information about MICE 2015 and Awards Ceremony please email miceoliverkinrosscoukFor exhibition ticket registration please visit wwwetouchescommiceasia2015
40 Mice Asia Pacific ADindd 40 16515 653 pm
amp210DJDGB)$SGI$0
41 Sentosa Golf Clubindd 41 14515 838 pm
42JUNE-JULY 2015
WWHY SINGAPORE CONTINUES TO STACK UP
AS A PLACE FOR BUSINESS AND MEMORABLE
EXPERIENCES
SINGAPOREDelveInt
o
WORDS EL KWANG | KRISTIE THONG | GINA SIN
42JUNE-JULY 2015
42-44 Delve Into Singaporeindd 42 24515 1142 am
43JUNE-JULY 2015
e worked really hard to ensure that our attendees
feel like they are getting a luxury experience
where wersquove thought of and arranged everything
You really have to think of everythingW ldquo
HIGH-ACHIEVING QUALIFIERS OF US-BASED HEALTHCARE MARKETING CONGLOMERATE
FOREVER LIVING PRODUCTS WERE TREATED TO A TIME OF THEIR LIVES IN SINGAPORE
WORDS KRISTIE THONG
Soundproofed walls of the Sands Ballroom of Sands Expo amp Convention Centre Marina Bay Sands in Singapore could barely contain the pulsating excitement of the crowd Upbeat triumphant contemporary music and exuberant cheers could be faintly heard from the floor right below it Walking into the ballroom as an observer was an experience in itself illuminating hues of pink blue and purple danced along to the beat of the music in sync with cheers and dancing amid the crowd the dazzling lights fell against the unique clusters of crystal-like structures high on the ceiling resembling thousands of balloons just about to fall
This amazing sight was Forever Living Products Global Rally held in Singapore on April 19-27 2015 Forever Living
THE LUXURY OF HEALTH
Products a multi-level marketing company that sells aloe vera-based drinks and bee-derived cosmetics nutritional supplements and personal care products hosts an annual Global Rally to celebrate the success of its representatives also known as Forever Business Owners (FBOs) and award them hard-earned Chairmanrsquos Bonus cheques It is a time where the company shares new directions launch new products and provide training and inspiration
ldquoOur business model works in such a way that in order for our FBOs to be successful they must first help others reach their goals This ensures an environment of passion and compassion where people can aspire to be what they want to be and are given
the tools to change their lives for the betterrdquo says Ashley Hower director of marketing at Forever Living Products
ldquoBy having leaders and qualifiers hearing and sharing their stories and tips for success they are inspired to set goals and reach for their dreams The entire event is very celebratory and empowering ndash it feels like a big family reunionrdquo she adds
Each Global Rally sees over 7000 FBOs coming from 106 countries and runs on an extensive itinerary comprising training sessions lots of entertainment and unique experiences Having previously hosted the rally in Hawaii and London and heading to Johannesburg in 2016 2015 was the year for Singapore and for Asia
ldquoWe are always looking for new and exciting destinations to take our FBOs We want to make our Global Rally lsquoan experience like no otherrsquo and know that it begins with the destination selectionrdquo
While the country naturally holds up as an attractive tourist destination Hower shares that Singapore was also chosen in part due to its history that parallels Forever Livingrsquos brand values Drawing similarities to Singaporersquos founding father Lee Kuan Yew and his passion to create a safe and prosperous society for its citizens Forever Living Productsrsquo CEO Rex Maughan thrives on a similar belief of helping people from all over the world look better feel better and achieve their dreams
ldquo
42-44 Delve Into Singaporeindd 43 24515 1142 am
44JUNE-JULY 2015
Putting an incentive program of such scale is no easy feat Forever Living worked closely with Pacific World to ensure seamless logistics for travel meal planning and activities
ldquoWe worked really hard to ensure that our attendees feel like they are getting a luxury experience where wersquove thought of and arranged everything You really have to think of everything ndash how the attendees will feel when they arrive at the airport what their first impression of the hotel is the convenience of getting around what activities they enjoyrdquo Hower says
Some of Singaporersquos local culture and experiences were brought into the program this year Qualifiers were brought to Sentosa Island for a fun-filled day culminating in a beach party feast and entertainment Top
qualifiers were treated to a special dinner at Gardens by the Bay followed by drinks and desserts at Ku De Ta ndash arguably Singaporersquos hottest night spot on top of Marina Bay Sands Throughout the program there was cultural entertainment infusing Chinese and Indian influences and many opportunities for FBOs to try the local cuisine
ldquoSingapore was a fantastic incentive travel destination The melding of the cultural history with the modern Marina Bay Sands gave our Forever Business Owners a luxury destination and a cultural experience they couldnrsquot have found anywhere else Singapore was clean safe and easy to get around Our Forever Business Owners enjoyed visiting Sentosa sampling local cuisine and exploring everything Singapore had to offerldquo Hower says
ingapore was a fantastic incentive travel destination The melding of the cultural history with the modern Marina Bay Sands gave our Forever Business Owners a luxury destination and a cultural experience they couldnrsquot have found anywhere else Singapore was clean safe and easy to get around Our Forever Business Owners enjoyed visiting Sentosa sampling local cuisine and exploring everything Singapore had to offer
ldquoldquoS
Team Japan Endless entertainment
ASHLEY HOWERDirector of MarketingForever Living Products
42-44 Delve Into Singaporeindd 44 24515 1143 am
KLCC_10YAC_micenetAsia_ad01_0615ai 1 4315 848 AM
45 KLCC ADindd 45 13515 839 pm
46JUNE-JULY 2015
30 MINUTES WITH ALOYSIUS ARLANDO CEO OF SINGEX HOLDINGS PTE LTD GAVE BIZ EVENTS ASIA A LOOK INTO HIS VISION OF A SUSTAINABLE CONFEX BUSINESS MODELWORDS EL KWANG
With a vision to be the leader in the APAC business events industry Aloysius Arlando has no intention to rest on his laurels Since his appointment SingEx has invested a few million dollars in doubling staff strength and conducting robust research in curating events like the Internet of Things Asia which saw more than financial gains for the organisation and its customers The motivation to establish a more sustainable business model and the appreciation of the event subject matter saw the implementation of a two-prong approach in venue management and creating new industry-relevant business events that do not conflict with existing ones
ldquoWhether it is the eventrsquos return on investment or objective companies are looking for good return and value derived from matching buyers and
CREATIVITY TAKES BUSINESS CENTRE STAGE
DelveInto
THE GROWTH OF INTERNET OF THINGS (IOT) ASIAIOT ASIArsquoS GROWTH IN 2015NUMBERS FROM IOT ASIArsquoS INAUGURAL EDITION IN 2014
44 sponsors and exhibitors representing 13 countries10 increase 2100 trade visitors and conference delegates 288 growth
41sponsors and exhibitors representing
11 countries
A total of
1630trade visitors and conference delegates
58 speakers representing 15
countries presented at the conference
85 speakers from 16 countries presented at the
conference (almost double the of speakers)
4648 Delve Into Singapore SingExindd 46 24515 1143 am
When you choose the Fairmont Singapore and Swissocirctel The Stamford you gain access to more than 70000 square feet of state-of-the-art and multi-functional conference and meeting space at the Raffles City Convention Centre Strategically located at the heart of Singaporersquos business district just 20 minutes away from the airport enjoy unparalleled convenience and accessibility Our team of outstanding conference concierges offers support every step of the way and helps ensure that your meeting or event is a rousing success each time
For reservations please call +65 6431 5534 email salessingaporefairmontcom or visit wwwfairmontcomsingapore
THE CHOICE FOR MEETINGS
47 Fairmont Singapore ADindd 47 13515 825 pm
48JUNE-JULY 2015
sellers as a business solutionrdquo said Arlando
The process of creating events ndash whether it is based on a national agenda like Singaporersquos wish towards hosting more healthcare events or opportunities identified through research on key industries to drive tomorrowrsquos growth ndash could take six to nine months
Arlando explained that each curated event should have a lifespan of five to 15 years It must meet the evolving needs of the industry and marketplace while flexible enough to allow the event agenda to morph with the changes in technology or other trends One perfect example is the way traditional exhibitions have morphed into CONFEX (conference-exhibition) multi-faceted platforms to drive engagement through meaningful content shared at conference sessions and business connections and exchanges on the exhibition floor
hether it is the eventrsquos return on investment or objective companies are looking for good return and
value derived from matching buyers and sellers as a business solutionrdquo
ldquoldquo
ALOYSIUS ARLANDOCEOSingEx Holdings Pte Ltd
W Throughout the interview the humble and pensive leader used the collective ldquowerdquo more often than ldquoIrdquo in his sentences When it comes to leadership and talent discussions Arlando expressed his passion for meeting people from all walks of life He ensures his team is a good mix of background and professional attributes His team is important to him
ldquoWe respect our teamrsquos personal moments of needs whether it is new working mothers or one who becomes a carer for the family As human beings if we can take care of our family needs we have won half a battle (in life)rdquo
Arlando keeps his team engaged through no-strings-attached coaching and transparent communication With a big smile and coy laughter Arlando defined the importance of transparency by saying that he graciously obliged when his team asked him to smile more frequently
EVENTS CREATED BY SINGEX
$$$ CONVERSION
KEY INDICATORS OF SUCCESSszlig Client feedback on successful connectionsszlig No of deals and business converted
szlig WasteMET Asia 2012 amp 2014szlig Last Mile Fulfilment Asia March 2015szlig RehabTech Asia March 2015szlig Internet of Things Asia 2014 amp April 2015szlig Radiology Asia May 2015szlig WasteMet China July 2015szlig Green UrbanscapeAsia 2013 amp November 2015
szlig RSA Conference Asia Pacific amp Japan 2013 2014 amp July 2015
szlig International Conference on Sustainable Development 2013
szlig ASEAN Business and Investment Summit 2014
NEW-TO-MARKET EVENTS
MANAGED EVENTS
617 BUSINESS CONNECTIONS made at the inaugural Last Mile
Fulfilment Asia 2015 in March 2015
403 SUCCESSFUL MEETINGS conducted at the exhibition floor
S$122 million worth of deals generated from inaugural Greenurbanscape Asia 2013
4648 Delve Into Singapore SingExindd 48 24515 1143 am
49JUNE-JULY 2015
Quay Room
CITY ESCAPEA RECENT STAYCATION AT
PARK REGIS SINGAPORE SHOWS THE POSSIBILITY OF GIVING YOURSELF OR YOUR MOST DESERVING
EMPLOYEES A BREAK EVEN IN THE MOST BUSTLING
PLACES IN A CITYWORDS GINA SIN
Just a stonersquos throw from one of the most vibrant entertainment scenes along a historical riverside known as Clarke Quay the 202-room Park Regis Singapore would do well for business retreats
Surrounded by lush greenery Park Regis Singapore was first opened in 2010 and has recently completed a SGD3 million (USD22 million) facelift that saw the reception move from the ground floor to the third a new all-day dining FampB venue upgrades on bed items and a complete makeover of the lobby meeting room and rooftop bar
Stretch the lethargy away in the morning with a poolside yoga class where a refreshing waterfall cascades into the 25-metre-deep pool Then
refuel with a power-packed breakfast at Twenty3 Drink amp Dine with the wide variety from its buffet selection
Clarke Quay may be popular for its nightlife but there are also lots to explore such as the numerous hipster cafeacutes bars and restaurants within the vicinity Hotel guests get 10 percent off their bills of participating food and beverage outlets by presenting their room cards
Visit the Asian Civilisations Museum located close by or attempt the adrenalin-pumping G-Max Reverse Bungy along the riverside Choose to
Singapore River Cruise
dine in one of the restaurants or head back to the hotelrsquos Royal Pavilion for their signature Cantonese dishes such as the Royal Smoked Duck and the Wok-fried Mashed Fish Noodle with Lobster
Sign up for one of Park Regisrsquo cocktail classes as a team-building activity for up to 10 guests by June 2015 or conclude meetings with a sunset cruise disembarking from the quayside Watch as the sun sets and the neon lights of Boat Quay and Clarke come to life Spot landmarks and bridges such as the Raffles landing site the Merlion and the Cavenagh and Coleman bridges End the day with more cocktails at Revive the hotelrsquos rooftop bar that is not opened to public until the fourth quarter of 2015 It can be hired for intimate cocktail events of up to 50 guests with outsourced furniture
An incentive package featuring some of the activities mentioned above is available for corporate group bookings until the end of the year
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Hongkong
26 - 27 August | Grand Hyatt Hong Kong
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CMY
51 Pacific Worldc ADindd 51 13515 752 pm
Twice the percentage of Buyers than in 2013 expect to conduct business valued at over
1million
The 23rd ITampCMA and 18th CTW Asia-Pacific
29 Sep ndash 1 Oct 2015Bangkok Convention Centre at CentralWorld
Bangkok Thailand
Incorporating Luxury Travel
Exhibitors amp Sponsors Corporate Travel ManagersConference DelegatesMedia | Corporate Travel
Exhibitors | MICE amp Luxury TravelBuyers | MICE amp Luxury Travel | Association Professionals amp ExecutivesMedia | MICE amp Luxury Travel
wwwcorporatetravelworldcomapacwwwitcmacom
Look At What We Achieved In 2014
Over 2500 MICE and Corporate Travel professionals including association executives and luxury travel buyers from 55 international territories
84 of Exhibitors expect to receive orders within a year
40 of Buyers confirmed procurement on-site with Exhibitors
Host CountryOrganised By Supported By
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4]S^abX]VP]SBd__^acX]V0bb^RXPcX^]b
Industry PartnergtURXP[0Xa[X]T gtURXP[ET]dT lt^Q[XT0__Pac]Ta
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Very impressed with the overall organisation quality of buyers and
remarkable welcome reception euromic Belgium
Exhibitor | Christophe Verstraete Executive Director
Great avenue to obtain research information from diverse regions and
destinations Association of the Polish Media Poland
Media | Robert Pawelek Journalist
I got to renew or discuss contracts and build new relations Panorama-Medica Group Co Ltd Thailand Buyer | Katherina E Lempert-Dober Chairwoman
The discussion session was a good sharing session for all my peers Gemalto Singapore Corporate Travel Manager | Jean Bey Senior Buyer - Asia
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53JUNE-JULY 2015
THERErsquoS NOTHING LIKEAUSTRALIA
Produced by Business amp Tourism Publishing Asia Pte Ltd and Business Events Australia wwwbusinesseventsaustraliacom wwwbizeventsasiacom
53-68 Australia Supplementindd 53 24515 400 pm
54JUNE-JULY 2015
UNLOCKINGAUSTRALIArsquoSNEWEST TREASURE
The Adelaide Convention Centre welcomes the world to its new state-of-the-art facilities designed with the event plannersrsquo future requirements in mind It is surrounded by premier entertainment sporting and medical precincts and set on the cityrsquos revitalised waterfront district
Find out more about our brand new building at adelaidecccomau
53-68 Australia Supplementindd 54 24515 1145 am
55JUNE-JULY 2015
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56JUNE-JULY 2015
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59JUNE-JULY 2015
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Discover a zoowithout fences
THERErsquoS NOTHING LIKE AUSTRALIA FOR YOUR NEXT BUSINESS EVENTPLAN NOW VISIT AUSTRALIACOMBUSINESSEVENTS
TAU0105_297x420_Zoo_V1indd 1 11052015 520 pm
53-68 Australia Supplementindd 60 24515 1145 am
61JUNE-JULY 2015
Discover a zoowithout fences
THERErsquoS NOTHING LIKE AUSTRALIA FOR YOUR NEXT BUSINESS EVENTPLAN NOW VISIT AUSTRALIACOMBUSINESSEVENTS
TAU0105_297x420_Zoo_V1indd 1 11052015 520 pm
53-68 Australia Supplementindd 61 24515 1146 am
62JUNE-JULY 2015
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AD
EXPERIENCE WORLD CLASS OPENING DECEMBER 2016
Artist impressions courtesy of Hassell + Populous and Darling Harbour Live
Introducing a new world class convention exhibition and
entertainment destination on Sydneyrsquos sparkling harbour
With an integrated design and best practice facilities you will
be within walking distance of Australiarsquos largest business district
financial centre and hub of thought leadership and innovation
ICCSYDNEYCOMSALESICCSYDNEYCOM +612 8297 7600
MANAGED BY AEG OGDEN
THEATRE EXHIBITION CONVENTION
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E X P E R I E N C E U N F O R G E T T A B L E E V E N T S
S Y D N E Y rsquo S M O S T U N I Q U E V E N U E
A U S T R A L I A NT E C H N O L O G Y P A R K
CONFERENCES I EXHIBIT IONS I CORPORATE MEET INGS
TRAINING I FASHION I PRODUCT LAUNCHES
AND MUCH MORE
salesatpcomauPh +61 2 9209 4220wwwatpcomau2 Locomotive StreetEveleigh 2015
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68JUNE-JULY 2015
AD
Contentindd 5 261114 1051 am53-68 Australia Supplementindd 68 24515 1146 am
69JUNE-JULY 2015
Engage
From April 30 to May 10 a total of 235 million visitors ndash including 153000 international attendees ndash took part in 200 events conducted throughout host venue Coex from culture exhibitions and conventions to promotions performances and even a beer festival all of which served as an effective marketing platform for the clusterrsquos stakeholders
Among the major events Asiamania a multi-nation business and cultural trade show running from April 30 to May 3 included promotional booths from Korea Japan China and Russia each exhibiting various cultural assets from across the region Contributing to the local MICE presence was the Seoul Tourism Organization whose promotional stand was modeled after
C-FESTIVAL IN SEOUL DRAWS
GLOBAL AUDIENCETHE INAUGURAL
ldquoC-FESTIVALrdquo PROMOTED THE
CAPABILITIES OF A NEWLY-FORMED
GANGNAM-BASED ldquoMICE CLUSTERrdquo
OF EVENT VENUES SHOPPING AND
ENTERTAINMENT PROVIDERS
Seoulrsquos ancient city walls while the Korea Tourism Organization stand introduced visitors to other national destinations Other key events included a ldquoCulture Techrdquo fair and a ldquoCreative Urdquo exhibition zone The festival was organised by the World Trade Center Seoul MICE Cluster Committee
Created to increase competitiveness and allow for joint marketing strategies among members the MICE Cluster initiative unites 13 major companies involved in the business events community including and surrounding Coex which along with the nearby Korea World Trade Center was recently designated a ldquoSpecial MICE Tourist Zonerdquo by local government agencies Members also include business hotels department stores entertainment complexes PCOs and more such as Korean entertainment agency SM Entertainment which appointed K-pop stars EXO as official C-Festival ambassadors
In addition to the festivalrsquos promotional benefits for its members the ROI across 11 days also demonstrated the effectiveness of the event The Coex Seven Luck Casino a foreigners-only
venue for example saw a 401 percent increase in custom compared with the same period in 2014 while the five-star Grand InterContinental Seoul Parnas ndash also part of the complex ndash saw a 209 percent increase in room occupancy over the same comparative duration
ldquoThrough our first C-Festival we were able to see both new growth and the take-off of the MICE industry which is still a new industry for Seoulrdquo said Coex president and CEO Byun Bokyung He went on to affirm his commitment to ldquocontinue building and showcasing diverse content in order for the Korea World Trade Center to become the centre of the MICE industryrdquo
Stephen Kwak an assistant manager at the Seoul Tourism Organization agreed with the growth potential of the C-Festival in the coming years saying ldquoIt helped Seoul by emphasising various tourist attractions that MICE delegates would enjoy visiting during their stayrdquo With the weekend proving the most popular for Asiamania Kwak said that feedback for the Seoul booth was positive with visitors remarking that it ldquowell-represented the cityrsquos diverse offeringsrdquo
Love Heart Project
WORDS BEN JORDAN
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70JUNE-JULY 2015
Engage
With many UNESCO-heritage listed sites and venues in the world to choose from one group chose the much revered West Lake in Hangzhou as the centrepiece for an event Some 90 guests from Canadarsquos York House School travelled to the picturesque destination for a cultural trip planned around a golf tournament
The guests arrived at Hangzhou Sofitel Westlake Hotel on the first day What awaited them was a lavish welcome cocktail and gala dinner set up at the Sky Garden with views of West Lake as its background
The next day was where the program truly began Guests were divided into two groups ndash the Golf group and Parents-Child group ndash according to what guests preferred The group for golf headed for a friendly tournament at Fuchun Resort Golf Club while the other enjoyed a spa session and a tea tasting ceremony The children spent time at Zoo Coffee a creative club located in a shopping mall where its unique set-up resembled a quiet forest wonderland with a myriad of wild animals
Guests then went for a boat ride over West Lake and watched a large landscape live performance created by three renowned directors ndash Zhang
WEST LAKE STORY
A TRIP PLANNED AROUND HANGZHOUrsquoS REVERED WEST LAKE TELLS OF THE DESTINATIONrsquoS RICH
CULTURE AND SCENIC STORIES
Yi Mou Wang Chao Ge and Fan Yue Guests visited the largest isle in West Lake which is called ldquoThree Pools Mirroring the Moonrdquo and covers an area of 6000 square metres The shadow of the isle the elegant garden and the scenic beauty combined makes the isle one of the top 10 West Lake attractions particularly popular during the Mid-Autumn Festival
The group also visited the ancient He Fang Street which has a profound history Consisting of the historical commercial civil and architectural culture of Hangzhou it is the best place
to get acquainted with the destination Groups also enjoyed the ldquoSong Cheng Eternal Loverdquo drama which is known as one of the more acclaimed shows in the world The performance describes the hardship of Liang Zhu ancients the magnificence of Song Palace the fierce battle of Yue Gu Jun the song of Liang Shan Bo and Zhu Ying Tai and the song of the white snake and Xu Xian These stories are told through a spectacular display of sound light and stage effects
70JUNE-JULY 2015
Sofitel Hangzhou Westlake Hotel
Golf tournament
70 Engage Hangzhouindd 70 24515 1149 am
71JUNE-JULY 2015
Engage
Aprilrsquos Wine Down Wednesday organised by ACI HR Solutions and Biz Events Asia gave guests the privilege of a first look at the new Club Lounge at Hotel
Jen Tanglin Singapore (formerly known as Traderrsquos Hotel at Cuscaden Road) Over 90 professionals from
the MICE travel tourism and hospitality sectors networked over drinks and a buffet spread with an
impressive display of sweet treats Guests also had the chance to look at guest rooms on the newly revamped
Club Floor The event was sponsored by Hotel Jen Tanglin Singapore and duetto
HAPPY SNAPS
FROM WINE DOWN
WEDNESDAY
71 Engage Hotel Jen WDWindd 71 24515 1149 am
72JUNE-JULY 2015
ćľŅǴŭƀ뼷āĶɽĄŗۍĉדĀϝĀŞ뼵ϾĀЌѠͱກĀěɁǟħކՠĀǚ뼶ĔȏϝĀŞ뼵ЌѠŠěɁǨͳȩĀĄqಌϾr뼷খأćӃɯӍЌѠ˖Ӫˡġ뼷ĉĶǨɶᅆŠڥĀďĄಌϾĀǃɩ뼷ƦϿĠě֏˺ॎӃɯģĝćĞƶѲʑħϢеǙҜಌϾɆԥ뼶ȁˤ뼷ĔĂʿāĶјǭŗqಌϾrǟħ٧Āǂʚ뼶
ľŅǴċʃ뼷āĶćĂȏοȢКɁʸˋˡʭĀʗˡĉՂNjȒŠğʑ뼷ɝŴĶƧħqಌϾrĪǭػ쨵ĖqಌϾrĴ뼷ƣźŴĶԒĞĖƇĬ쨵뼶ӗęĠĀĉĀƫĄ쨰qಌϾrźŴĶԒĞĖŕķ౯ĀЌѠŠԚċЌѠȞײ뼶ȆƻɝӍqۈिrǟħĂċŞҠƣźŴĶԒĞĖƇĬĴ뼷āĶǨīĖĀĄ쨰NJ뼵Ġʻ뼵Ljǥ뼵ݶиĀʇҌŠȱਢɁ뼶
ឧࡢ뼷ભȘʆĉˍĂĀۈिȢćᎴŐ뼷Ʀďě֏ˡĎĸ뼷ۈिŞҠஅƧĂԿԵĈवƺĀęኧ뼷ڇۃŎƼЍĀԄӪӃɯĉՂǡϰ뼶āĶȠƱ뼷ĔĂԿęĀ
ኧďĄࡒĀNJ뼶ȁˤ뼷āĶјǭŗလिNJۈǟħĔĂʿĀǚǦ뼷ŗĸdžفĀƄਬƺ뼶လف˧ǘdž뼷χƎǢĈԣŭĀ뼷ĄġŚŕƳĀهƞ뼷ԵĈqġŚσفƥيrĀݔ؆뼶அƧƜƚॸćॸĂɁƜƚĂƟ뼷фĘĀလفӲ˴ƄΡȸĠɹ뼵śĠɹ૨뼷ĝđħфĪҍ۵ӲĂśȥſƄᐻĀσ뼶ƄΡۈिŞҠƧƍͳ뼷ƄΡȺໆѲĈĠĬϵɘ뼷ۈि˧ăěģăˆϚȺNJĀ뼶
ćĔċˊʃ၅٧ƀ뼷źāĶĎĂŐΥҨqಌϾrĔċӛʚ뼷ĞĂĞǨͳȩĀĖЪĄƇĬ쨵Ⱥǰ뼷ಌϾ˄ăĂǭđᔐ쨱ಌϾģăĂǭ୨ăĻӍ뼶ŮđāĶҕċԳʇĞĂĞ뼷ȺǰāĶƲĐĝŀƜćಌϾƥġ쨰NJ뼵Ĵǎ뼵Ծ뼵ϔϙŠ뼷ĔĂȏŢāĎĸďĄಌϾ뼶ůķƜćȆĪ뼷ƓěŀƜġĀŇƂ뼷ŕȶđĀĄģđΓīΰĢŹ뼶ڒ
Ƿ୯փఔŨ쨗
ಌϾħˀ좄
ŭʃʃ
ǚтƂύĘʄӃɯٲ뼶ɑջ୯ѮąƬϢеϨȉʇĀ
ȶđȡ뼶
$KXGPVUۈि뼷KDVOſŚĂĀۈिϱǭɆ
$KXGPVUۈिĄŗĪƯĀě˴ӍϱǭЋƶɆ
ȱĈŪ
ɽৠ٧elbizeventsasiacom
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Ѻᙕĉginabizeventsasiacom
ఫઽ
ৠ٧kristiebizeventsasiacom
72JUNE-JULY 2015
72 Chinese Editorial Lettersindd 72 24515 1150 am
73JUNE-JULY 2015
73MAY 2015
ƼЍ˗ՅЌѠ˥ʿಌϾЌѠˡϘċȞײʗ२ĉƯ뼷ħಌϾЌѠǭąƼĤĀԶѤ뼷ģǞơըdž˽ȞײŢƍͳಌϾӃDŽĀăגɸɾ뼶˗ՅЌѠ२ĉƯȜƍͳѲʹȉಌϾժΆʪʸćĂŐ뼷ƯʭѲʹҺʓа뼷ɡӴĀԜӍࠒΙĀ˝ՊƑħϭދ뼶ȮύNjęϙѲʹ+CEQDWEEKѲʹ˄ύʕᘶƋʕǟĀĻːࢬѱΙǝ뼷ĖƋʕďĀՒŞጣ뼷ǞĖƬԐԵ뼷ఁบጣ뼷৯χƯغĉ˴˖뼷ƲĂċժΆĝɩĖߙϜߝ뼶
ć˗ՅЌѠ२ĉƯĘ뼷ȜĈʈʞɩľߙϜাۋĀƯغĉ˴ΏDŽ˖Ӫ뼷ȺġಗĂǩDŽ؈ǂೀ뼵Ăǩೀ뼵Ăǩ˗Յਓĉ˴뼷ŗӍĂǩƼЍਓϢ˖Ӫǀȗ뼷ŴĶȜࡄħਓϢĘԭċȡĀ˖Ӫ뼶źƲʞऒĀਓϢʠߔಌϾӃDŽĀχ₈Ƭʇ뼶
ĤȀะɸľʞĎĢſŚʘ뼵96뼵չՍȓѣ뼵ՍၽݭDŽ뼵ଔӘݭDŽŠײĀӅśଋąύݔƬЌѠמćĤȀะऄЌѠঢ়ډЌťࢨƬЌѠݔDŽĀмȞॏě뼶ćॏěĘ뼷ڏˡߊͳȩˋśଋਓॏ˽מćƼЍĀŕĤмˡ뼶5ampŚܕߝĈՃȓѣ쨞ĤȀะ쨟ɽઠKUCڱӍěجƖҠӍūǕ쨣Ӄɯ뼵ƱůۈGGJCPԶФ뼷ˤơƜƚħęŝՇҜąĂċĻŗःˤιȸ뼵จęĉȱͶŠąݔƬЌѠŕĤƚяĀĂċݘČƯě뼶
73JUNE-JULY 2015
ɾϒǛТঢ়ЌѠמġŕęĀΪӃࢰȞײǛĎӽȜɘɾϒ⏜ࠑ뼶٩ʹćŭũˡ뼷⏜ࠑǛĎӽʇҌȜшĈǎϢӭ뼷˄ѲĈǚϗᤂːƶМĀěڱӍƜƚɁŞ뼷ಗƪċၰěढ़Šċěڱढ़뼶ˤơş֏ϝĄҬŅŭǛТঢ়ЌѠמȉ1TKGPVCN5GC8KNNCUCPFQVGNQORCP[VFڑ፴ৗڱćǘ⏜ࠑũѲ˟ȷǛĎӽЌѠŗĎĀԨĂċϝ뼶
क़Ś쨞OCTCӘЌѠӍʇҌ҈ثQVGNU4GUQTVU쨟ǘඳୌसӘራҠũѲĀ҈ثӘЌѠ쨞OCTC$CPIMQM쨟ć˥ūڏDŽąοȢКĀũˡ౯К뼶҈ثӘЌѠѲĈǎϢӭ뼵Ăċঢ়ډƄ˪േ౸뼵ĂŝʞǘljڝĀЌť뼵ĂċĐɒذƬʇħМƬĀƄჾКၰěढ़뼷ŗӍƪċĠβĨढ़뼶ĠβĨढ़ĀʋύරඌغŪ뼷ĻźӖĀĢƔʾϞɌʭ뼶ب
73 Chinese Sound Bitesindd 73 24515 430 pm
74JUNE-JULY 2015
ŊĈĉĻŗΞĘʄĄĂǝƄՃĻĨ뼵ĠĠӴĀŚęĝ뼶ȺۍĉדĀटĐę뼵ᇱЉĀΝբŠƍͳĀ϶ᇫሊş֏ĀŀƚໆѲȢĄġŚǀ뼶ȮϾĀʁĤҠ뼵ăߟĀĤĐŞઝǒҠĖōǩĀʋභ뼷ĘʄƄĴƄăćᄏƜƺŠŀƯ뼶
ĘʄĨŪħġŚě֏ˡĀȶ뼷פą؈ŠӃɯٲŢ˺ॎӃɯˡӪĀڇŠ؈ॸဩ뼷ԨĂĈϙʲɫĄˬιʘĀşТ뼷ȺˢϞవȘʆęΝ뼶ăΡǷȮċŚŝǝΝśşǡϰĘʄ뼷ĝĨڨǷŗŕŨĀĴǎĖТ뼶ĘʄӃɯٲŚӃɯਇɘǥːϵŀȩФ뼷ύǘĈŎԭħϔϙĀιʘ뼷ĘʄƲŭĝڇۃąƞęՏŚěڱӍ֏זĖĔƀڏDŽ뼷Ȇġďಗą(QTOWNCวݭġŚę˺ظ뼵ցЍ҈뼷ŗӍɩᕹϝĀĘʄŚĴظঌєŠĘʄŚǗΆ뼶
ϝĀŞϯȗȓѣӍƜƚॸȓѣXGPVU6TCXGNUKCƼЍჼƂɽǀȗCZCPVCUWYCPćă΅ǡŗ+ɮŝĀǻśଋąćĘʄڏDŽĀŚě˺Ӄɯűזě쨞+6JKPC쨟뼶Ŵćˈɩ$KXGPVUۈिਲ਼ɝĴȩФ뼷ĘʄćĔŭƀşŀąňęĀȻ뼷ƦؼĝĄŎᇫሊĀƶˋş֏뼶
qŢǘěغڱĎĸ뼷ĘʄĻĸԵĂНĈϙʲɫ뼷ƦؼąƄՃĻĨ뼶פąЌѠƥʋ뼷ĘʄŃĈňĠăǜՏĀɁŞŗӍԵĈȆŞɡĀբžŴĶ˝Պ뼶r
ěڱɁŞҤćĘʄĘʄшĈϿĠęՏě֏Ɂࢰ뼶ĘʄĤŚűז֏ƺĀŚڇۃġķďĄȺġĂċŕԵזӍƜƚɁࢰ뼷ƦؼģĄĠŭĎŚޱǫʕˡѩŞ뼶ĘʄȘűě֏ġķģĄڏěĀז֏ԨĂċډĀŚě֏ɁŞ뼷ƑĄڏѩĂȸ֏ěƂĀχџ˝Պ뼶ԨĂċџলĀɁŞĄĘʄŚěڱġķ뼶ĔċŗڏѩęՏŚěڱ뼵ԄӪΡƦʄʭʋĀěڱġķŞހŝݖઽͲġķ뼷ʁƶdž
Ęʄě֏ˡLjϋ˓ஸ
Ǘ˸뼷ȉʋභоŚӚ౨եȠʫ뼷ιʘѲƶϔŨຂ뼷ŞȗʞīĐћয뼶ěڱġķшĈĂċǚϗːƶМ뼷ĻગĉĀƄჾՏၰěढ़ŠċęŇăDž뼵ɧϜᰋࡊĀĠβĨěڱढ़뼷ߴĈŕϵɘĀƬڐͶՕӍǜཥѲ뼶ˤʋ뼷ěڱġķʭģѲɪĀʁƶեęЌѠ뼷шĈǎբҍϾϢӭ뼷ѲӍěڱԜӝ˖ӪमƼ뼷ĻӖՏĀěڱŠƜƚ뼶qrƼЍΡ뼵2ʠĉěӍͶԉěڱ뼵ljۈिş֏ݭDŽŭěŗӍġŚŭĘʄȘűěũDZȐၰĝćĔƀڏDŽ뼷˄ɩĖƶ뼶
ĘʄŕĤɁࢰ숯숯Śŝě֏ġķ쩑ӅNJǩ؆ħ0CVKQPCNZJKDKVKQPCPF
QPXGPVKQPGPVGT쨞5JCPIJCK쨟뼷Һ؆q0쨞5JCPIJCK쨟r쩓Āśƍ뼷ȜźϿĠۈƖŞҠĀതڌŢƋᓮƔ˫ɡ뼶Śŝě֏ġķύŚŝԄӪˌŠĘʄ؈ʸǟդӚ뼷ɽӚ౨ǚϗħоːƶМ뼷؆Șʆƥŕ뼶ě֏ġķшĈоːƶМĀبʭ֏ɁŠоːƶМĀبʋ֏Ɂ뼶بʭ֏ɁಗċęՏ֏ढ़Šċ٣ܪևŇĀ֏ढ़뼶ƲĂċęՏ֏ढ़ĀǚϗħːƶМ뼷ևŇĀ֏ढ़קːƶМ뼷խǫߴĻˢТ֏ढ़뼶ˤʋ뼷Śŝě֏ġķģѲĈċęŇăDžĀěڱढ़뼷ĻગĂχƁԮĉăDž뼶ǟħϝǡȘʆĘǚϗŕę뼵njːŕƬĀě֏ෞʸɆϝ뼷Śŝě֏ġķנמˀ뼵ઝǒ뼵Ԑߺ뼵ǘĂɆ뼷ŃѲĈѩȓ뼵Ԅˡġķ뼵ɪЌѠDžѲ뼶
Ĉqʁƶแrƥ؆ĀĘʄŗȺযĀęڇۃĀӃɯѺ۷ࡒNJЪጠŗӍՏĀŚě֏ƜƚǡĎڏѩ뼶
ǚтƂ
NJ졿ఫ
74-75 Chinese Cover Storyindd 74 24515 1150 am
75JUNE-JULY 2015
qύǘĈŎԭħϔϙĀιʘ뼷ĘʄƲŭĝڇۃąƞęՏŚěڱӍ֏זĖĔƀڏDŽ뼶r
ːĘʄӃɯٲŚӃɯਇɘǥ
ȞЌѠ뼶ĔŝЌѠŮĈǎϢӭ뼷Ӛ౨ǕǻύĂƁڝƬĀūǕݱɽˌ쨞Ӛǘŭͳ쨟ǨϐӚƦŪ뼶
ĻગĠǩਓϢ뼷ƦؼшĈۍĉٵґĀƬסĐɒذŠʕђĀϜٲ뼷ґʸˈƞՏĀƜƚ뼶ĀѲʹĄǘŗǡΟǼĀϜٲϐҜȥŪ뼷ƧȺŒŞ΄ąˈľŅȉλĎĀȗЯ뼷ŐଟĀŬǰƅ뼶
ԨĂċກĀɁŞקĄк˟뼶к˟ĄĂċמඵӭŠЌťǘĂɆĀ२ĉě˴உǒˌ뼷ŞƳĘʄĀġķŞь뼷ĄĂċʗŦȏˣߜĂċћ뼵뼵ΜĀˬǎ뼶ƜƚॸĻŗಶůĔƀĀˬǎǟħƜƚɁŞ뼷ŕґʸăɸľĉĀƜƚ뼶
ӃɯѺ۷ࡒĘʄшĈযĀ˥ͳΝNJЪጠŠ۵ĠΦࡡ뼷եϒĀՕNJȉŞĤɭɌĀĠƟNJȠઽʸ뼷ŪąĈĀʄ৫NJ뼶ʋභоŚӚ౨űז쨱ĈŎɸľŭĀġŚԽڄӚ౨ȉѲʹɧϜĀԽŠdžͳ΅ăෲĀΝᴂዣχƎঞĄȘʆɯϢĖĘʄĴĀκɯƥŞ뼶ʞǘᐤҠŠ༽ҠĈŎĀࡊŚĀƳߋӭӚ౨뼶ĔȏբžĝĄ˺ॎӃɯͱƜƚǡӍƜƚŶĀŕމŅ뼶
ͻĘʄŮĈŒѧǫԘĀեϒᆶŝԳŠƬďĻˢТĀसӆŠിӆĝĄڏѩě˺ӃɯĴăĻǸľĀӗމƥŞ뼶
ĤNjƄՃĘʄшĈϿĠڏѩęՏŚ֏זŠěڱĀɁŞ뼷Ʀ۵ĠĀϾӍԄӪЌѠģĝшĈϵɘ뼵मĀʗˡěڱѲ뼶ƜƚॸĞߜˣο˩ܪĀɁŞ뼷ĘʄȜĄĆĀŕՊ뼶˝މ
ƜƚॸăҨছ˝Պć06ĘʄڏѩĂɁϜЬƬݔĀ৫Ţ뼶ĔŝΪφĠŭષ۵ĠDŽˡę˺ĀஉǒˌȜ२ĉěǨ뼵ډԐढ़뼵Ќኃ뼵ঢ়ډфŠஉǒˌʪʸħĂɆ뼷ħƲĂʞĎਓǙҜǡǨλĈĀ৫ŢɆԥ뼶உǒˌԵĈĻગĉνӐКٮЌ৫Ţ뼷ͱĉၰěКĀˬǎ뼶ǩŚĀԐढ़ǂೀ)TCPV$TWPUGFGPŃĻħƜƚʔǻǭ˱뼷ŗӖਓϢĀˍ뼶06ĘʄɆƍĀĄћĂƄȕĀȞʞ뼵ՇҜƺŠџݔ뼷ŕґʸ
ćĔƀڏDŽĤмȞşҘě뼵Ĵল뼵ƜƚŶ৫ŢŗӍΡě뼶ǨŗŚōǩȞײƧʑӘϙ뼵ı҈뼵KOO[JQQ뼵ᅱᅧ뼵วѩŴĶĀƜƚ뼶ڏŠɲϜϙĝ˝ՊćĔƀݭ
АҔćĘʄϒʋභƳΟǼĤܪҠʭ뼷๗ŭĘʄȘűڏѩŞĀnjĴѲʹ
74-75 Chinese Cover Storyindd 75 24515 1151 am
76JUNE-JULY 2015
ТŪιͲĔٯĄƦͲȒĀƂ뼷ĻĄۍĉדኁĀĄЌѠӍӃɯ˖ӪˡĀߊӿϰϰఆĨƚȡ뼷ŊĨӍĴŢϢеɘDŽڥɘ뼶뺭
ćǗŔɫ뼵55뼵ȖŠ)EJCVDžǗŔʘԭħşТĀƎĐ뼷ĉȉĉƥǎĀˈਜঞĄӚӐŠάȱͶŕȶđĀƶК뼶Ţǘߊĉ˴Ďĸ뼷ĈąĔȏǗŔʘĀৗՎ뼷ŢϢеɘDŽɘďȻīΜƦͲڏ뼶Ļ뼷ďϝǡĀŰߧƦҶ뼷ЌѠӍӃɯ˖ӪˡĀߊӿڥఆĨƚȡ뼷ŊĨӍĴŢϢеɘDŽٯɘ뼶뺭뺭
२ĉϢе˖ӪĄࢨˡŪβĀȱਢ뼷ਯȺĄćЌѠ˖Ӫˡ뼶ĂŝśɡĀЌѠκΓīƧźĢŹǜതڌŢƋҠŒũĎ뼷ąĢŹŠതćɳ뼷ĈĠɹ쨵ňĠĴȊ뼷ࡍהŢƋĀڌćϢе˖ӪĔċցΆĘ뼷ЌѠߊӿТăĖЌѠćܦΰɌʐਓϢŦƟĀnjː뼶
ͱϿߊĉ˴ˆ˽ɝĂɝĢŹĔċɝʚ쨰ϢеěǂƚȜŀNjιƈāĀʅȁĄƇĬ쨵ȺǰďĄǥʿĀӷݦȱͶŠϢеĀฑࡄʇ뼶ĂҶŗકƥ뼷ЌѠߊӿƙĀĄqӚӐȱͶrĀŀNj뼷ƦăĄڙᆃĀˈ˱뼶
ljĂċߩղϰϰĄŕՋĀ뼶ƜƚغͱϿĄȁħԚċЌѠȞײ뼵ЌѠĀŞžͱȁЌѠǔɘDŽջĤDžʅȁŢԚĂŝЌѠмŀ뼷ȚЌѠߊӿĈޡȉĔǩದćϢеԒͶ뼷ũ˧ȉŴĶӚӐʸǟȱͶ뼶ȚНʥ쨰ăĻŮʘľǗŔɫͱҽƱĎȉϢеӚӐʸǟȱͶ뼶
ſŚʘěڱȉƜƚŭƼЍěڱ٩ԏ뼷ۈिȜҬφڇʠԄӪӃɯɁ뼷ƦԄӪƜƚȜભŕęˌŒ뼶ȁˤ뼷ĞđćതڌպݰĀě֏ˡġŒĂᤋ뼷ЌѠďκӚӐĂжƬΙ뼵ƬвĀߊӿ뼶
ӍĴŢϢеɘDŽɘĄȌīϢеŕĈвĀƶʑ뼶эɘăȚȩФߊĉ˴ŢϢеŠĔඐŀNjĀȶ˸뼷ģĄƬߊĨƺĀƶʑ뼶ĴǎĄȱਢ뼶ȮŕŶĂơȉϢеԒͶĖĪĂơĀɘăˆ˽ɸľċŇĴ뼶ŚʠϵϢеɆԥϯȗශઆȓѣ49QTNFYKFG˥ʿŢۈƖŞҠě֏ˡɘDŽąĂЬз뼷ʪưФĈĀದćϢеĈߊӿȉŴĶɘ쨱ˤʋ뼷ɸľĀߊĉ˴ΞħŮđŴĶιďΚȥŪӪ뼶ĔċƄࡢħۈƖҠĀߊˌǀȗژąܔѧ쨗
ȁˤ뼷ħąŕęՃʇŞƬߊƯě뼷˄ϢеɘĈвॼ뼷κƙĖŗĪڨǴž쨰s đĈࡄNjŠƱķ뼶ǚŢϢеđϭࡄ
Nj뼷ਯȺĄćƸĀľԘġ뼷ϢеňͲďĨƴśĆĄśǘŬķͱĄȩǚˆޚƦǢ뼶ǞĎ뼷ĈƱķƷĨϢеƱ˖뼷ĂϢеƱ˖뼷ĆŪβĀǴĢƔďƬ뼶߀
s ĠɝũǽКʚϝ뼷˄ɑϢеȀŗĸdž뼶ĔĄĂƞڇϢеϨȉƸĀƤƶʑ뼶ĻŗȮqħƇĬr뼵qƧڒr뼵qƇĬr뼵qɑĆffɑгār뼵qĆĀğʑƧrDžɝƶКũ˧뼶
s ĞѩʑdžɃϢеĀѢˆ뼶ϢеƫĆĀɝʚŶ뼷ăđŮĄӕҢćŦƀ뼷ɝȠȱĀɝʚ뼷ĔƟĆĈĻĨȌīϢеŊĈĞĖĀʋĀƱʜ뼷ģĻŗӚӐŐϢеŢĆĀƱķ뼶
s ыħϢеԵĈҲĀʋ˖Ӫ뼶ϔĄҺ˱ĀȅѮѲʹ˖ӪģӖ
ŗźϢеƴīĆňķ뼷ĨdžɃŴĶĀ뼷ȮƦźŴĶŢĆмŀČƗ뼶
s źϢеƢƅĆdžɃŴĶĀ뼶ěڱĉ˴ƼƔdžɃŴĶߊĝЏʫغĀ뼶ȁˤ뼷ժዓȴ뼷ăđǙᛃ뼷ģăđߣŎǟśѢˆ뼶ȮĆĀɝŠɽʪ뼷ϢеĨѿʓƢƅĆĄdžɃŴĶƥǡǨĸĀƸ뼷ƦؼģěźŴĶƴīĆňժķŠůķ뼶
ʘľȉϢеƥǎĀˈਜŠӍĴĀɘ뼷ăȚĻŗźĆŨэТŪιͲ뼷ƑȶđĀĄĻŗƬĆĀߊĨƺŠϢеĀƫǼ߀뼶
JTKUVKPG)COCTTCĄ49QTNFYKFGɽઠ뼶49QTNFYKFGĄĂؽƖҠۈŝŚʠϵĀϢеɆԥϯȗශઆȓѣ뼷шĈο˩ࡒĀě֏ǀԥ뼶˽ȓѣĪĀۈƖҠӿʗɠħϢеǭȉě֏ȠȱĀјƶ뼶٩ƢނŰ뼷ɑˢˈȉJTKUVKPGԒͶ뼶Ǘ쨰EJTKUVKPGICOCTTCNTCYQTNFYKFGEQO뺭
76JUNE-JULY 2015
qɘăȚȩФߊĉ˴ŢϢеŠĔඐŀNjĀȶ˸뼷ģĄƬߊĨƺĀƶʑ뼶ĴǎĄȱਢ뼶ȮŕŶĂơȉϢеԒͶĖĪĂơĀɘăˆ˽ɸľċ
ŇĴ뼶rCHRISTINE GAMARRA
LRA WorldwideɽઠؽƖҠۈ
ƢԺ
76 Chinese Knowledgeindd 76 24515 1153 am
IBC IBTM China ADindd 50 13515 833 pm
ಌϾ٧
7 Sabah Tourism Board ADindd 7 24515 1235 pm
34 Luxperience ADindd 34 13515 841 pm
35 Pullman Bangkok King Power ADindd 35 19515 758 pm
36JUNE-JULY 2015
TalentAndMentor
There is no argument ndash talent is one of the most common and hottest buzz words in business events and hospitality While many companies experience what appears to be a talent crunch in Asia one professional who has spent years in talent assessment and human capital strategies suggests the ldquoright fitrdquo might be the bigger issue
Thomas Wai director for Asia Pacific at Talent Plus Inc says the challenge of identifying engaging and retaining talent differs for a region as large and diverse as Asia Pacific With his work bringing him to over 30 cities in China including the third and fourth tier cities Wai has met ldquogreat people who are driven honest and hardworkingrdquo and seen career fairs in Shanghai filled with tens of thousands of candidates expressing genuine interest Identifying talent is likely to be an issue here according to Wai and the question companies should be asking is if there is a structured and effective interview system in place to identify the right talent
For mature cities such as Singapore and Hong Kong talent retention is at play
ldquoUnfortunately many organisations do not pay sufficient attention in re-hiring their people They pay little focus in developing their potential They focus on peoplersquos weaknesses rather than setting them up for success As a result talented people leave the organisation and recruiters assume that they cannot find people to join themrdquo Wai says
ITrsquoS NOT ABOUT THE MONEYThere is a misconception that salary compensation and benefits are the most crucial investments in employment or talent retention While they used to be the key elements to attracting and retaining talent evolving socio-economic factors along with a thirst for information and constant change brought on by the Internet age have shifted mindsets of working professionals Wai calls monetary benefits ldquosatisfiersrdquo but not motivators
ldquoThe key motivators to truly engage and help us to getting and retaining our performers are recognition one-on-one time mentoring setting them up for success paying attention to them listening to their physical and emotional needs helping them to become significant and allowing them the freedom to be the very bestrdquo he says
We are well aware that a sustainable work force be it in the West or Asia Pacific starts from the top And it may be the hardest but most rewarding step Top leadership will first need to show commitment in building a talent-based culture and demonstrate that they care about their people
ldquoThen you need to understand the DNA of your top performers decode and understand what makes your successful people successful Use these DNAcharacteristicstraits to create an interview as part of your selection consideration when you are considering new candidates or promoting from withinrdquo Wai says
THE LUXURY OF TALENT
SCRAP THE IDEA OF A TALENT CRUNCH WE HAVE THE TALENT IN ASIA BUT DO WE KNOW HOW TO
GET THE RIGHT HIREWORDS KRISTIE THONG
36JUNE-JULY 2015
It is useful to evaluate his potential so as to help him with his blind spots while putting focus on his strengths
On top of constant and open communication Wai recommends ldquostay interviewsrdquo These interviews recognise the achievements of employees and identify subsequent steps for growth
ldquoThis way you would have a better chance of creating a sustainable work force for the future state of your organisationrdquo Wai adds
SUCCESS SHOWSA sustainable workforce translates to a successful business Wai cites the example of the Capella Hotel Group where its property in Singapore continues to enjoy one of the highest occupancy rates since its opening six years ago When the group took over the Ritz-Carlton property in Bali it enjoyed the ldquobest year ever after 17 years in businessrdquo Founder Horst Schulze was quoted in an interview saying itrsquos all about the right hire
ldquoWhat a customer wants is no defects timeliness and caring service How do I know my front office manager is taking great care of my guests I can ensure this by selecting the right talent Somebody that has it in themrdquo
The effect flows through every aspect of the business
ldquoYou could see the positive results from their high level of guest satisfaction guest retention employee satisfaction and ultimately financial rewards for the owner and investors as wellrdquo Wai says
36-37 Talent and Mentor Thomas Waiindd 36 24515 1140 am
37JUNE-JULY 2015
37
ldquo
ldquoThe key motivators to truly engage and help us to getting and retaining our performers are recognition one-on-one
time mentoring setting them up for success paying
attention to them listening to their physical and emotional
needs helping them to become significant and
allowing them the freedom to be the very best
THOMAS WAIDirector Asia Pacific
Talent Plus Inc
37JUNE-JULY 2015
szlig8QGHUVWDQGERWKWKHLUtalents and desires and their weaknesses and blind spots
szlig)RFXVRQWKHLUWDOHQWVDQGcreate platforms for them to exercise their strengths
szligHHSDQRSHQGRRUSROLFIRUyour teams to approach you with concerns suggestions and innovative ideas for growth
szligQGLYLGXDOODFNQRZOHGJHtheir hard work and achievements do it timely and sincerely
szlig5HPHPEHUWRWDNHWKHWLPHto understand why a team member would make the decision they made and why instead of rushing to judgement about a decision
KEEP THE MOTIVATION
36-37 Talent and Mentor Thomas Waiindd 37 24515 1140 am
38JUNE-JULY 2015
Knowledge
IT MAY SEEM OBVIOUS BUT THE STARTLING TRUTH REVEALS A GAP IN HOSPITALITY SALES TEAMS AND THEIR ABILITY TO FOLLOW UP
In this day and age of email SMS Twitter and Gchat personal contact is still the most important way to build relationships In a world of ever-increasing automation and impersonal service a hotel must distinguish itself from its competition Hospitality sales teams need to realise that product and price are very similar in todayrsquos market What will be the clientrsquos reason for awarding a piece of business The relationship with the customer and the loyalty built up over time Hospitality
38JUNE-JULY 2015
THE ART OF FOLLOWING UP
THE LUXURY OF KNOWLEDGE
WE OFFER INSIGHTS FROM TOP INDUSTRY PROFESSIONALS IN A SPECIAL
KNOWLEDGE SECTION GO DIGITAL WITH US BY ACCESSING FULL VERSIONS
OF THESE ARTICLES ONLINE
CHRISTINE GAMARRADirector of Operations Asia PacificLRA Worldwidechristinegamarralraworldwidecom
sales teams must be in the business of building relationships instead of taking orders
A prompt and personal follow-through with the client is the most effective technique to gain commitment Following up not only displays a sense of urgency for the business lead it gives the opportunity to advance the sales process towards a decision The timeliness of a follow-up is another factor that will communicate your reliability to the client A follow-up should not be later than 48 hours after the last communication with the client
An effective follow-upszligHVLQFHUHDQGFRQILGHQWszlig$VNRSHQHQGHGTXHVWLRQVWKDWLQYLWH
the client to elaborateszlig3UREHLQWRRXUFOLHQWOslashVUHVSRQVHVszlig2IIHUVRPHWKLQJRIYDOXHOtilde
for nothingszligHPRQVWUDWHWKDWRXXQGHUVWDQG
what the client is looking for
Read the full article online at bizeventsasiacomluxury-of-knowledge-follow-up
38-39 Luxury of Knowledge_KTindd 38 24515 1140 am
39JUNE-JULY 2015
WHAT SHOULD YOU LOOK OUT FOR BEFORE PENNING AN EVENT SPONSORSHIP AGREEMENT
Exclusivity ndash Most sponsorship agreements would provide some form of exclusivity This is to avoid competitors sponsoring the same event or to avoid association with a conflicting category Where category exclusivity is provided for its scope must be clearly defined Eg A soft drinks sponsor may agree to exclusivity for non-alcoholic drinks or insist on being the only beverage sponsor
Trademarks ndash The agreement should state the manner and form (colours font size proportion to surrounding text graphics etc) in which the sponsorrsquos trademark may be used Likewise the sponsor may wish to conduct its own advertising and the event organiser should also have control over the manner and form in which its trademarks and logos are used
Payment ndash Often involves a hybrid arrangement where a percentage of the fees is paid up front and the remaining being paid in accordance
WORDS EL KWANG
Duetto a technology and services company offering medium to large hotel groups and casinos a three-year old system that assists in implementing revenue strategy In an exclusive interview with Biz Events Asia Patrick Andres executive vice president Asia Pacific for Duetto explained that the program uses sophisticated algorithm to gather information from web shopping patterns competitor hotel pricing airline traffic special events and social ndash all to understand market behaviour The systems will ideally allow hotels to optimise price profitability by category It also provides hotels with visible real-time information to make necessary business decisions such as adjusting accommodation rates on their websites or in contract negotiations
It ultimately provides the opportunity for hotels to implement an ldquoopen pricingrdquo structure that will benefit the consumer in the name of rate parity yet allows hotels to sell at a more profitable rate Open pricing is an evolution from traditional revenue management Instead of closing out lower rate categories it allow hotels to shrink or increase price differentiation between the room categories This hopefully leads to more yieldable corporate rate tender agreements in Asia much like what the American market is experiencing Yielding corporate rate agreements allow hotels to market profitable rates during peak demand periods
Read the full article online at bizeventsasiacomluxury-of-knowledge-duetto
39JUNE-JULY 2015
JOIN THE PARTY
THE GAME CHANGER
with a performance-driven schedule Where productsservices are provided in lieu of sponsorship fees the manner of determining their value should be spelled out along with warranties as to their quality standard and merchantability also incorporated
Exit ndash Long-term agreements should have a termination clause allowing parties the opportunity to call it quits with and without cause anytime during the subsistence of the agreement Grounds for termination may include either party bringing the other into disrepute late payment of sponsorship fees and cancellation of the event
Read the full article online at bizeventsasiacomluxury-of-knowledge-sponsorship-agreements
VICKI HENGDirectorVicki Heng Law Corporationvickivickihengcom
ldquoDuettorsquos new strategies within their systems might allow hotels
to regain pricing power ldquo
PATRICK ANDRESExecutive Vice President Asia Pacific
Duetto
38-39 Luxury of Knowledge_KTindd 39 24515 1140 am
2 0 1 5m i c eMEETINGS INCENTIVES CONFERENCES EXHIBITIONS
10-11 September 2015Suntec Singapore convention amp exhibition centre
wwwmiceasiaexhibitioncom +852 3975 5710
miceaSia
100+ Exhibition booths
5000+ Visitors
500+ ConfErEnCE DElEgatEs
8 aCCrEDitED Workshops
2 frEE ConfErEnCEs
30+ prEsEntations
This prestigious Awards Evening will be judged by a panel of leading event organisers from throughout the Asia
3DFLAgraveFUHJLRQLQWRWDOWKHUHZLOOEHDZDUGVXSIRUJUDEVWRVROXWLRQSURYLGHUVYHQXHVDQGHYHQWRUJDQLVHUV7KLV
evening awards party will be after the exhibition on day one of the event and it will be a fantastic way to honour
the work of Asiarsquos Event Professionals and provide a great QHWZRUNLQJRSSRUWXQLW
This event brings together leading Event organisers Meeting Planners Corporate Buyers Venues Hotels Attractive Suppliers Event Technology Tourism Boards RYHUQPHQW0ampVSUHGRPLQDQWOIURPWKURXJKRXWWKH$VLD3DFLAgraveFUHJLRQ
For more information about MICE 2015 and Awards Ceremony please email miceoliverkinrosscoukFor exhibition ticket registration please visit wwwetouchescommiceasia2015
40 Mice Asia Pacific ADindd 40 16515 653 pm
amp210DJDGB)$SGI$0
41 Sentosa Golf Clubindd 41 14515 838 pm
42JUNE-JULY 2015
WWHY SINGAPORE CONTINUES TO STACK UP
AS A PLACE FOR BUSINESS AND MEMORABLE
EXPERIENCES
SINGAPOREDelveInt
o
WORDS EL KWANG | KRISTIE THONG | GINA SIN
42JUNE-JULY 2015
42-44 Delve Into Singaporeindd 42 24515 1142 am
43JUNE-JULY 2015
e worked really hard to ensure that our attendees
feel like they are getting a luxury experience
where wersquove thought of and arranged everything
You really have to think of everythingW ldquo
HIGH-ACHIEVING QUALIFIERS OF US-BASED HEALTHCARE MARKETING CONGLOMERATE
FOREVER LIVING PRODUCTS WERE TREATED TO A TIME OF THEIR LIVES IN SINGAPORE
WORDS KRISTIE THONG
Soundproofed walls of the Sands Ballroom of Sands Expo amp Convention Centre Marina Bay Sands in Singapore could barely contain the pulsating excitement of the crowd Upbeat triumphant contemporary music and exuberant cheers could be faintly heard from the floor right below it Walking into the ballroom as an observer was an experience in itself illuminating hues of pink blue and purple danced along to the beat of the music in sync with cheers and dancing amid the crowd the dazzling lights fell against the unique clusters of crystal-like structures high on the ceiling resembling thousands of balloons just about to fall
This amazing sight was Forever Living Products Global Rally held in Singapore on April 19-27 2015 Forever Living
THE LUXURY OF HEALTH
Products a multi-level marketing company that sells aloe vera-based drinks and bee-derived cosmetics nutritional supplements and personal care products hosts an annual Global Rally to celebrate the success of its representatives also known as Forever Business Owners (FBOs) and award them hard-earned Chairmanrsquos Bonus cheques It is a time where the company shares new directions launch new products and provide training and inspiration
ldquoOur business model works in such a way that in order for our FBOs to be successful they must first help others reach their goals This ensures an environment of passion and compassion where people can aspire to be what they want to be and are given
the tools to change their lives for the betterrdquo says Ashley Hower director of marketing at Forever Living Products
ldquoBy having leaders and qualifiers hearing and sharing their stories and tips for success they are inspired to set goals and reach for their dreams The entire event is very celebratory and empowering ndash it feels like a big family reunionrdquo she adds
Each Global Rally sees over 7000 FBOs coming from 106 countries and runs on an extensive itinerary comprising training sessions lots of entertainment and unique experiences Having previously hosted the rally in Hawaii and London and heading to Johannesburg in 2016 2015 was the year for Singapore and for Asia
ldquoWe are always looking for new and exciting destinations to take our FBOs We want to make our Global Rally lsquoan experience like no otherrsquo and know that it begins with the destination selectionrdquo
While the country naturally holds up as an attractive tourist destination Hower shares that Singapore was also chosen in part due to its history that parallels Forever Livingrsquos brand values Drawing similarities to Singaporersquos founding father Lee Kuan Yew and his passion to create a safe and prosperous society for its citizens Forever Living Productsrsquo CEO Rex Maughan thrives on a similar belief of helping people from all over the world look better feel better and achieve their dreams
ldquo
42-44 Delve Into Singaporeindd 43 24515 1142 am
44JUNE-JULY 2015
Putting an incentive program of such scale is no easy feat Forever Living worked closely with Pacific World to ensure seamless logistics for travel meal planning and activities
ldquoWe worked really hard to ensure that our attendees feel like they are getting a luxury experience where wersquove thought of and arranged everything You really have to think of everything ndash how the attendees will feel when they arrive at the airport what their first impression of the hotel is the convenience of getting around what activities they enjoyrdquo Hower says
Some of Singaporersquos local culture and experiences were brought into the program this year Qualifiers were brought to Sentosa Island for a fun-filled day culminating in a beach party feast and entertainment Top
qualifiers were treated to a special dinner at Gardens by the Bay followed by drinks and desserts at Ku De Ta ndash arguably Singaporersquos hottest night spot on top of Marina Bay Sands Throughout the program there was cultural entertainment infusing Chinese and Indian influences and many opportunities for FBOs to try the local cuisine
ldquoSingapore was a fantastic incentive travel destination The melding of the cultural history with the modern Marina Bay Sands gave our Forever Business Owners a luxury destination and a cultural experience they couldnrsquot have found anywhere else Singapore was clean safe and easy to get around Our Forever Business Owners enjoyed visiting Sentosa sampling local cuisine and exploring everything Singapore had to offerldquo Hower says
ingapore was a fantastic incentive travel destination The melding of the cultural history with the modern Marina Bay Sands gave our Forever Business Owners a luxury destination and a cultural experience they couldnrsquot have found anywhere else Singapore was clean safe and easy to get around Our Forever Business Owners enjoyed visiting Sentosa sampling local cuisine and exploring everything Singapore had to offer
ldquoldquoS
Team Japan Endless entertainment
ASHLEY HOWERDirector of MarketingForever Living Products
42-44 Delve Into Singaporeindd 44 24515 1143 am
KLCC_10YAC_micenetAsia_ad01_0615ai 1 4315 848 AM
45 KLCC ADindd 45 13515 839 pm
46JUNE-JULY 2015
30 MINUTES WITH ALOYSIUS ARLANDO CEO OF SINGEX HOLDINGS PTE LTD GAVE BIZ EVENTS ASIA A LOOK INTO HIS VISION OF A SUSTAINABLE CONFEX BUSINESS MODELWORDS EL KWANG
With a vision to be the leader in the APAC business events industry Aloysius Arlando has no intention to rest on his laurels Since his appointment SingEx has invested a few million dollars in doubling staff strength and conducting robust research in curating events like the Internet of Things Asia which saw more than financial gains for the organisation and its customers The motivation to establish a more sustainable business model and the appreciation of the event subject matter saw the implementation of a two-prong approach in venue management and creating new industry-relevant business events that do not conflict with existing ones
ldquoWhether it is the eventrsquos return on investment or objective companies are looking for good return and value derived from matching buyers and
CREATIVITY TAKES BUSINESS CENTRE STAGE
DelveInto
THE GROWTH OF INTERNET OF THINGS (IOT) ASIAIOT ASIArsquoS GROWTH IN 2015NUMBERS FROM IOT ASIArsquoS INAUGURAL EDITION IN 2014
44 sponsors and exhibitors representing 13 countries10 increase 2100 trade visitors and conference delegates 288 growth
41sponsors and exhibitors representing
11 countries
A total of
1630trade visitors and conference delegates
58 speakers representing 15
countries presented at the conference
85 speakers from 16 countries presented at the
conference (almost double the of speakers)
4648 Delve Into Singapore SingExindd 46 24515 1143 am
When you choose the Fairmont Singapore and Swissocirctel The Stamford you gain access to more than 70000 square feet of state-of-the-art and multi-functional conference and meeting space at the Raffles City Convention Centre Strategically located at the heart of Singaporersquos business district just 20 minutes away from the airport enjoy unparalleled convenience and accessibility Our team of outstanding conference concierges offers support every step of the way and helps ensure that your meeting or event is a rousing success each time
For reservations please call +65 6431 5534 email salessingaporefairmontcom or visit wwwfairmontcomsingapore
THE CHOICE FOR MEETINGS
47 Fairmont Singapore ADindd 47 13515 825 pm
48JUNE-JULY 2015
sellers as a business solutionrdquo said Arlando
The process of creating events ndash whether it is based on a national agenda like Singaporersquos wish towards hosting more healthcare events or opportunities identified through research on key industries to drive tomorrowrsquos growth ndash could take six to nine months
Arlando explained that each curated event should have a lifespan of five to 15 years It must meet the evolving needs of the industry and marketplace while flexible enough to allow the event agenda to morph with the changes in technology or other trends One perfect example is the way traditional exhibitions have morphed into CONFEX (conference-exhibition) multi-faceted platforms to drive engagement through meaningful content shared at conference sessions and business connections and exchanges on the exhibition floor
hether it is the eventrsquos return on investment or objective companies are looking for good return and
value derived from matching buyers and sellers as a business solutionrdquo
ldquoldquo
ALOYSIUS ARLANDOCEOSingEx Holdings Pte Ltd
W Throughout the interview the humble and pensive leader used the collective ldquowerdquo more often than ldquoIrdquo in his sentences When it comes to leadership and talent discussions Arlando expressed his passion for meeting people from all walks of life He ensures his team is a good mix of background and professional attributes His team is important to him
ldquoWe respect our teamrsquos personal moments of needs whether it is new working mothers or one who becomes a carer for the family As human beings if we can take care of our family needs we have won half a battle (in life)rdquo
Arlando keeps his team engaged through no-strings-attached coaching and transparent communication With a big smile and coy laughter Arlando defined the importance of transparency by saying that he graciously obliged when his team asked him to smile more frequently
EVENTS CREATED BY SINGEX
$$$ CONVERSION
KEY INDICATORS OF SUCCESSszlig Client feedback on successful connectionsszlig No of deals and business converted
szlig WasteMET Asia 2012 amp 2014szlig Last Mile Fulfilment Asia March 2015szlig RehabTech Asia March 2015szlig Internet of Things Asia 2014 amp April 2015szlig Radiology Asia May 2015szlig WasteMet China July 2015szlig Green UrbanscapeAsia 2013 amp November 2015
szlig RSA Conference Asia Pacific amp Japan 2013 2014 amp July 2015
szlig International Conference on Sustainable Development 2013
szlig ASEAN Business and Investment Summit 2014
NEW-TO-MARKET EVENTS
MANAGED EVENTS
617 BUSINESS CONNECTIONS made at the inaugural Last Mile
Fulfilment Asia 2015 in March 2015
403 SUCCESSFUL MEETINGS conducted at the exhibition floor
S$122 million worth of deals generated from inaugural Greenurbanscape Asia 2013
4648 Delve Into Singapore SingExindd 48 24515 1143 am
49JUNE-JULY 2015
Quay Room
CITY ESCAPEA RECENT STAYCATION AT
PARK REGIS SINGAPORE SHOWS THE POSSIBILITY OF GIVING YOURSELF OR YOUR MOST DESERVING
EMPLOYEES A BREAK EVEN IN THE MOST BUSTLING
PLACES IN A CITYWORDS GINA SIN
Just a stonersquos throw from one of the most vibrant entertainment scenes along a historical riverside known as Clarke Quay the 202-room Park Regis Singapore would do well for business retreats
Surrounded by lush greenery Park Regis Singapore was first opened in 2010 and has recently completed a SGD3 million (USD22 million) facelift that saw the reception move from the ground floor to the third a new all-day dining FampB venue upgrades on bed items and a complete makeover of the lobby meeting room and rooftop bar
Stretch the lethargy away in the morning with a poolside yoga class where a refreshing waterfall cascades into the 25-metre-deep pool Then
refuel with a power-packed breakfast at Twenty3 Drink amp Dine with the wide variety from its buffet selection
Clarke Quay may be popular for its nightlife but there are also lots to explore such as the numerous hipster cafeacutes bars and restaurants within the vicinity Hotel guests get 10 percent off their bills of participating food and beverage outlets by presenting their room cards
Visit the Asian Civilisations Museum located close by or attempt the adrenalin-pumping G-Max Reverse Bungy along the riverside Choose to
Singapore River Cruise
dine in one of the restaurants or head back to the hotelrsquos Royal Pavilion for their signature Cantonese dishes such as the Royal Smoked Duck and the Wok-fried Mashed Fish Noodle with Lobster
Sign up for one of Park Regisrsquo cocktail classes as a team-building activity for up to 10 guests by June 2015 or conclude meetings with a sunset cruise disembarking from the quayside Watch as the sun sets and the neon lights of Boat Quay and Clarke come to life Spot landmarks and bridges such as the Raffles landing site the Merlion and the Cavenagh and Coleman bridges End the day with more cocktails at Revive the hotelrsquos rooftop bar that is not opened to public until the fourth quarter of 2015 It can be hired for intimate cocktail events of up to 50 guests with outsourced furniture
An incentive package featuring some of the activities mentioned above is available for corporate group bookings until the end of the year
49 Delve Into Singapore Park Regisindd 49 24515 1144 am
Hongkong
26 - 27 August | Grand Hyatt Hong Kong
50 ACTE ADindd 50 13515 823 pm
CMY
51 Pacific Worldc ADindd 51 13515 752 pm
Twice the percentage of Buyers than in 2013 expect to conduct business valued at over
1million
The 23rd ITampCMA and 18th CTW Asia-Pacific
29 Sep ndash 1 Oct 2015Bangkok Convention Centre at CentralWorld
Bangkok Thailand
Incorporating Luxury Travel
Exhibitors amp Sponsors Corporate Travel ManagersConference DelegatesMedia | Corporate Travel
Exhibitors | MICE amp Luxury TravelBuyers | MICE amp Luxury Travel | Association Professionals amp ExecutivesMedia | MICE amp Luxury Travel
wwwcorporatetravelworldcomapacwwwitcmacom
Look At What We Achieved In 2014
Over 2500 MICE and Corporate Travel professionals including association executives and luxury travel buyers from 55 international territories
84 of Exhibitors expect to receive orders within a year
40 of Buyers confirmed procurement on-site with Exhibitors
Host CountryOrganised By Supported By
gtURXP[ltTSXP
4]S^abX]VP]SBd__^acX]V0bb^RXPcX^]b
Industry PartnergtURXP[0Xa[X]T gtURXP[ET]dT lt^Q[XT0__Pac]Ta
ltTSXP0U[XPcTb
Very impressed with the overall organisation quality of buyers and
remarkable welcome reception euromic Belgium
Exhibitor | Christophe Verstraete Executive Director
Great avenue to obtain research information from diverse regions and
destinations Association of the Polish Media Poland
Media | Robert Pawelek Journalist
I got to renew or discuss contracts and build new relations Panorama-Medica Group Co Ltd Thailand Buyer | Katherina E Lempert-Dober Chairwoman
The discussion session was a good sharing session for all my peers Gemalto Singapore Corporate Travel Manager | Jean Bey Senior Buyer - Asia
52 ITampCMA BKK ADindd 52 13515 806 pm
53JUNE-JULY 2015
THERErsquoS NOTHING LIKEAUSTRALIA
Produced by Business amp Tourism Publishing Asia Pte Ltd and Business Events Australia wwwbusinesseventsaustraliacom wwwbizeventsasiacom
53-68 Australia Supplementindd 53 24515 400 pm
54JUNE-JULY 2015
UNLOCKINGAUSTRALIArsquoSNEWEST TREASURE
The Adelaide Convention Centre welcomes the world to its new state-of-the-art facilities designed with the event plannersrsquo future requirements in mind It is surrounded by premier entertainment sporting and medical precincts and set on the cityrsquos revitalised waterfront district
Find out more about our brand new building at adelaidecccomau
53-68 Australia Supplementindd 54 24515 1145 am
55JUNE-JULY 2015
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56JUNE-JULY 2015
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57JUNE-JULY 2015
53-68 Australia Supplementindd 57 24515 403 pm
58JUNE-JULY 2015
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59JUNE-JULY 2015
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60JUNE-JULY 2015
Discover a zoowithout fences
THERErsquoS NOTHING LIKE AUSTRALIA FOR YOUR NEXT BUSINESS EVENTPLAN NOW VISIT AUSTRALIACOMBUSINESSEVENTS
TAU0105_297x420_Zoo_V1indd 1 11052015 520 pm
53-68 Australia Supplementindd 60 24515 1145 am
61JUNE-JULY 2015
Discover a zoowithout fences
THERErsquoS NOTHING LIKE AUSTRALIA FOR YOUR NEXT BUSINESS EVENTPLAN NOW VISIT AUSTRALIACOMBUSINESSEVENTS
TAU0105_297x420_Zoo_V1indd 1 11052015 520 pm
53-68 Australia Supplementindd 61 24515 1146 am
62JUNE-JULY 2015
53-68 Australia Supplementindd 62 24515 404 pm
63JUNE-JULY 2015
AD
EXPERIENCE WORLD CLASS OPENING DECEMBER 2016
Artist impressions courtesy of Hassell + Populous and Darling Harbour Live
Introducing a new world class convention exhibition and
entertainment destination on Sydneyrsquos sparkling harbour
With an integrated design and best practice facilities you will
be within walking distance of Australiarsquos largest business district
financial centre and hub of thought leadership and innovation
ICCSYDNEYCOMSALESICCSYDNEYCOM +612 8297 7600
MANAGED BY AEG OGDEN
THEATRE EXHIBITION CONVENTION
53-68 Australia Supplementindd 63 24515 1146 am
64JUNE-JULY 2015
53-68 Australia Supplementindd 64 24515 404 pm
65JUNE-JULY 2015
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66JUNE-JULY 2015
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67JUNE-JULY 2015
E X P E R I E N C E U N F O R G E T T A B L E E V E N T S
S Y D N E Y rsquo S M O S T U N I Q U E V E N U E
A U S T R A L I A NT E C H N O L O G Y P A R K
CONFERENCES I EXHIBIT IONS I CORPORATE MEET INGS
TRAINING I FASHION I PRODUCT LAUNCHES
AND MUCH MORE
salesatpcomauPh +61 2 9209 4220wwwatpcomau2 Locomotive StreetEveleigh 2015
53-68 Australia Supplementindd 67 24515 405 pm
68JUNE-JULY 2015
AD
Contentindd 5 261114 1051 am53-68 Australia Supplementindd 68 24515 1146 am
69JUNE-JULY 2015
Engage
From April 30 to May 10 a total of 235 million visitors ndash including 153000 international attendees ndash took part in 200 events conducted throughout host venue Coex from culture exhibitions and conventions to promotions performances and even a beer festival all of which served as an effective marketing platform for the clusterrsquos stakeholders
Among the major events Asiamania a multi-nation business and cultural trade show running from April 30 to May 3 included promotional booths from Korea Japan China and Russia each exhibiting various cultural assets from across the region Contributing to the local MICE presence was the Seoul Tourism Organization whose promotional stand was modeled after
C-FESTIVAL IN SEOUL DRAWS
GLOBAL AUDIENCETHE INAUGURAL
ldquoC-FESTIVALrdquo PROMOTED THE
CAPABILITIES OF A NEWLY-FORMED
GANGNAM-BASED ldquoMICE CLUSTERrdquo
OF EVENT VENUES SHOPPING AND
ENTERTAINMENT PROVIDERS
Seoulrsquos ancient city walls while the Korea Tourism Organization stand introduced visitors to other national destinations Other key events included a ldquoCulture Techrdquo fair and a ldquoCreative Urdquo exhibition zone The festival was organised by the World Trade Center Seoul MICE Cluster Committee
Created to increase competitiveness and allow for joint marketing strategies among members the MICE Cluster initiative unites 13 major companies involved in the business events community including and surrounding Coex which along with the nearby Korea World Trade Center was recently designated a ldquoSpecial MICE Tourist Zonerdquo by local government agencies Members also include business hotels department stores entertainment complexes PCOs and more such as Korean entertainment agency SM Entertainment which appointed K-pop stars EXO as official C-Festival ambassadors
In addition to the festivalrsquos promotional benefits for its members the ROI across 11 days also demonstrated the effectiveness of the event The Coex Seven Luck Casino a foreigners-only
venue for example saw a 401 percent increase in custom compared with the same period in 2014 while the five-star Grand InterContinental Seoul Parnas ndash also part of the complex ndash saw a 209 percent increase in room occupancy over the same comparative duration
ldquoThrough our first C-Festival we were able to see both new growth and the take-off of the MICE industry which is still a new industry for Seoulrdquo said Coex president and CEO Byun Bokyung He went on to affirm his commitment to ldquocontinue building and showcasing diverse content in order for the Korea World Trade Center to become the centre of the MICE industryrdquo
Stephen Kwak an assistant manager at the Seoul Tourism Organization agreed with the growth potential of the C-Festival in the coming years saying ldquoIt helped Seoul by emphasising various tourist attractions that MICE delegates would enjoy visiting during their stayrdquo With the weekend proving the most popular for Asiamania Kwak said that feedback for the Seoul booth was positive with visitors remarking that it ldquowell-represented the cityrsquos diverse offeringsrdquo
Love Heart Project
WORDS BEN JORDAN
69 Engage Coexindd 69 24515 1149 am
70JUNE-JULY 2015
Engage
With many UNESCO-heritage listed sites and venues in the world to choose from one group chose the much revered West Lake in Hangzhou as the centrepiece for an event Some 90 guests from Canadarsquos York House School travelled to the picturesque destination for a cultural trip planned around a golf tournament
The guests arrived at Hangzhou Sofitel Westlake Hotel on the first day What awaited them was a lavish welcome cocktail and gala dinner set up at the Sky Garden with views of West Lake as its background
The next day was where the program truly began Guests were divided into two groups ndash the Golf group and Parents-Child group ndash according to what guests preferred The group for golf headed for a friendly tournament at Fuchun Resort Golf Club while the other enjoyed a spa session and a tea tasting ceremony The children spent time at Zoo Coffee a creative club located in a shopping mall where its unique set-up resembled a quiet forest wonderland with a myriad of wild animals
Guests then went for a boat ride over West Lake and watched a large landscape live performance created by three renowned directors ndash Zhang
WEST LAKE STORY
A TRIP PLANNED AROUND HANGZHOUrsquoS REVERED WEST LAKE TELLS OF THE DESTINATIONrsquoS RICH
CULTURE AND SCENIC STORIES
Yi Mou Wang Chao Ge and Fan Yue Guests visited the largest isle in West Lake which is called ldquoThree Pools Mirroring the Moonrdquo and covers an area of 6000 square metres The shadow of the isle the elegant garden and the scenic beauty combined makes the isle one of the top 10 West Lake attractions particularly popular during the Mid-Autumn Festival
The group also visited the ancient He Fang Street which has a profound history Consisting of the historical commercial civil and architectural culture of Hangzhou it is the best place
to get acquainted with the destination Groups also enjoyed the ldquoSong Cheng Eternal Loverdquo drama which is known as one of the more acclaimed shows in the world The performance describes the hardship of Liang Zhu ancients the magnificence of Song Palace the fierce battle of Yue Gu Jun the song of Liang Shan Bo and Zhu Ying Tai and the song of the white snake and Xu Xian These stories are told through a spectacular display of sound light and stage effects
70JUNE-JULY 2015
Sofitel Hangzhou Westlake Hotel
Golf tournament
70 Engage Hangzhouindd 70 24515 1149 am
71JUNE-JULY 2015
Engage
Aprilrsquos Wine Down Wednesday organised by ACI HR Solutions and Biz Events Asia gave guests the privilege of a first look at the new Club Lounge at Hotel
Jen Tanglin Singapore (formerly known as Traderrsquos Hotel at Cuscaden Road) Over 90 professionals from
the MICE travel tourism and hospitality sectors networked over drinks and a buffet spread with an
impressive display of sweet treats Guests also had the chance to look at guest rooms on the newly revamped
Club Floor The event was sponsored by Hotel Jen Tanglin Singapore and duetto
HAPPY SNAPS
FROM WINE DOWN
WEDNESDAY
71 Engage Hotel Jen WDWindd 71 24515 1149 am
72JUNE-JULY 2015
ćľŅǴŭƀ뼷āĶɽĄŗۍĉדĀϝĀŞ뼵ϾĀЌѠͱກĀěɁǟħކՠĀǚ뼶ĔȏϝĀŞ뼵ЌѠŠěɁǨͳȩĀĄqಌϾr뼷খأćӃɯӍЌѠ˖Ӫˡġ뼷ĉĶǨɶᅆŠڥĀďĄಌϾĀǃɩ뼷ƦϿĠě֏˺ॎӃɯģĝćĞƶѲʑħϢеǙҜಌϾɆԥ뼶ȁˤ뼷ĔĂʿāĶјǭŗqಌϾrǟħ٧Āǂʚ뼶
ľŅǴċʃ뼷āĶćĂȏοȢКɁʸˋˡʭĀʗˡĉՂNjȒŠğʑ뼷ɝŴĶƧħqಌϾrĪǭػ쨵ĖqಌϾrĴ뼷ƣźŴĶԒĞĖƇĬ쨵뼶ӗęĠĀĉĀƫĄ쨰qಌϾrźŴĶԒĞĖŕķ౯ĀЌѠŠԚċЌѠȞײ뼶ȆƻɝӍqۈिrǟħĂċŞҠƣźŴĶԒĞĖƇĬĴ뼷āĶǨīĖĀĄ쨰NJ뼵Ġʻ뼵Ljǥ뼵ݶиĀʇҌŠȱਢɁ뼶
ឧࡢ뼷ભȘʆĉˍĂĀۈिȢćᎴŐ뼷Ʀďě֏ˡĎĸ뼷ۈिŞҠஅƧĂԿԵĈवƺĀęኧ뼷ڇۃŎƼЍĀԄӪӃɯĉՂǡϰ뼶āĶȠƱ뼷ĔĂԿęĀ
ኧďĄࡒĀNJ뼶ȁˤ뼷āĶјǭŗလिNJۈǟħĔĂʿĀǚǦ뼷ŗĸdžفĀƄਬƺ뼶လف˧ǘdž뼷χƎǢĈԣŭĀ뼷ĄġŚŕƳĀهƞ뼷ԵĈqġŚσفƥيrĀݔ؆뼶அƧƜƚॸćॸĂɁƜƚĂƟ뼷фĘĀလفӲ˴ƄΡȸĠɹ뼵śĠɹ૨뼷ĝđħфĪҍ۵ӲĂśȥſƄᐻĀσ뼶ƄΡۈिŞҠƧƍͳ뼷ƄΡȺໆѲĈĠĬϵɘ뼷ۈि˧ăěģăˆϚȺNJĀ뼶
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72JUNE-JULY 2015
72 Chinese Editorial Lettersindd 72 24515 1150 am
73JUNE-JULY 2015
73MAY 2015
ƼЍ˗ՅЌѠ˥ʿಌϾЌѠˡϘċȞײʗ२ĉƯ뼷ħಌϾЌѠǭąƼĤĀԶѤ뼷ģǞơըdž˽ȞײŢƍͳಌϾӃDŽĀăגɸɾ뼶˗ՅЌѠ२ĉƯȜƍͳѲʹȉಌϾժΆʪʸćĂŐ뼷ƯʭѲʹҺʓа뼷ɡӴĀԜӍࠒΙĀ˝ՊƑħϭދ뼶ȮύNjęϙѲʹ+CEQDWEEKѲʹ˄ύʕᘶƋʕǟĀĻːࢬѱΙǝ뼷ĖƋʕďĀՒŞጣ뼷ǞĖƬԐԵ뼷ఁบጣ뼷৯χƯغĉ˴˖뼷ƲĂċժΆĝɩĖߙϜߝ뼶
ć˗ՅЌѠ२ĉƯĘ뼷ȜĈʈʞɩľߙϜাۋĀƯغĉ˴ΏDŽ˖Ӫ뼷ȺġಗĂǩDŽ؈ǂೀ뼵Ăǩೀ뼵Ăǩ˗Յਓĉ˴뼷ŗӍĂǩƼЍਓϢ˖Ӫǀȗ뼷ŴĶȜࡄħਓϢĘԭċȡĀ˖Ӫ뼶źƲʞऒĀਓϢʠߔಌϾӃDŽĀχ₈Ƭʇ뼶
ĤȀะɸľʞĎĢſŚʘ뼵96뼵չՍȓѣ뼵ՍၽݭDŽ뼵ଔӘݭDŽŠײĀӅśଋąύݔƬЌѠמćĤȀะऄЌѠঢ়ډЌťࢨƬЌѠݔDŽĀмȞॏě뼶ćॏěĘ뼷ڏˡߊͳȩˋśଋਓॏ˽מćƼЍĀŕĤмˡ뼶5ampŚܕߝĈՃȓѣ쨞ĤȀะ쨟ɽઠKUCڱӍěجƖҠӍūǕ쨣Ӄɯ뼵ƱůۈGGJCPԶФ뼷ˤơƜƚħęŝՇҜąĂċĻŗःˤιȸ뼵จęĉȱͶŠąݔƬЌѠŕĤƚяĀĂċݘČƯě뼶
73JUNE-JULY 2015
ɾϒǛТঢ়ЌѠמġŕęĀΪӃࢰȞײǛĎӽȜɘɾϒ⏜ࠑ뼶٩ʹćŭũˡ뼷⏜ࠑǛĎӽʇҌȜшĈǎϢӭ뼷˄ѲĈǚϗᤂːƶМĀěڱӍƜƚɁŞ뼷ಗƪċၰěढ़Šċěڱढ़뼶ˤơş֏ϝĄҬŅŭǛТঢ়ЌѠמȉ1TKGPVCN5GC8KNNCUCPFQVGNQORCP[VFڑ፴ৗڱćǘ⏜ࠑũѲ˟ȷǛĎӽЌѠŗĎĀԨĂċϝ뼶
क़Ś쨞OCTCӘЌѠӍʇҌ҈ثQVGNU4GUQTVU쨟ǘඳୌसӘራҠũѲĀ҈ثӘЌѠ쨞OCTC$CPIMQM쨟ć˥ūڏDŽąοȢКĀũˡ౯К뼶҈ثӘЌѠѲĈǎϢӭ뼵Ăċঢ়ډƄ˪േ౸뼵ĂŝʞǘljڝĀЌť뼵ĂċĐɒذƬʇħМƬĀƄჾКၰěढ़뼷ŗӍƪċĠβĨढ़뼶ĠβĨढ़ĀʋύරඌغŪ뼷ĻźӖĀĢƔʾϞɌʭ뼶ب
73 Chinese Sound Bitesindd 73 24515 430 pm
74JUNE-JULY 2015
ŊĈĉĻŗΞĘʄĄĂǝƄՃĻĨ뼵ĠĠӴĀŚęĝ뼶ȺۍĉדĀटĐę뼵ᇱЉĀΝբŠƍͳĀ϶ᇫሊş֏ĀŀƚໆѲȢĄġŚǀ뼶ȮϾĀʁĤҠ뼵ăߟĀĤĐŞઝǒҠĖōǩĀʋභ뼷ĘʄƄĴƄăćᄏƜƺŠŀƯ뼶
ĘʄĨŪħġŚě֏ˡĀȶ뼷פą؈ŠӃɯٲŢ˺ॎӃɯˡӪĀڇŠ؈ॸဩ뼷ԨĂĈϙʲɫĄˬιʘĀşТ뼷ȺˢϞవȘʆęΝ뼶ăΡǷȮċŚŝǝΝśşǡϰĘʄ뼷ĝĨڨǷŗŕŨĀĴǎĖТ뼶ĘʄӃɯٲŚӃɯਇɘǥːϵŀȩФ뼷ύǘĈŎԭħϔϙĀιʘ뼷ĘʄƲŭĝڇۃąƞęՏŚěڱӍ֏זĖĔƀڏDŽ뼷Ȇġďಗą(QTOWNCวݭġŚę˺ظ뼵ցЍ҈뼷ŗӍɩᕹϝĀĘʄŚĴظঌєŠĘʄŚǗΆ뼶
ϝĀŞϯȗȓѣӍƜƚॸȓѣXGPVU6TCXGNUKCƼЍჼƂɽǀȗCZCPVCUWYCPćă΅ǡŗ+ɮŝĀǻśଋąćĘʄڏDŽĀŚě˺Ӄɯűזě쨞+6JKPC쨟뼶Ŵćˈɩ$KXGPVUۈिਲ਼ɝĴȩФ뼷ĘʄćĔŭƀşŀąňęĀȻ뼷ƦؼĝĄŎᇫሊĀƶˋş֏뼶
qŢǘěغڱĎĸ뼷ĘʄĻĸԵĂНĈϙʲɫ뼷ƦؼąƄՃĻĨ뼶פąЌѠƥʋ뼷ĘʄŃĈňĠăǜՏĀɁŞŗӍԵĈȆŞɡĀբžŴĶ˝Պ뼶r
ěڱɁŞҤćĘʄĘʄшĈϿĠęՏě֏Ɂࢰ뼶ĘʄĤŚűז֏ƺĀŚڇۃġķďĄȺġĂċŕԵזӍƜƚɁࢰ뼷ƦؼģĄĠŭĎŚޱǫʕˡѩŞ뼶ĘʄȘűě֏ġķģĄڏěĀז֏ԨĂċډĀŚě֏ɁŞ뼷ƑĄڏѩĂȸ֏ěƂĀχџ˝Պ뼶ԨĂċџলĀɁŞĄĘʄŚěڱġķ뼶ĔċŗڏѩęՏŚěڱ뼵ԄӪΡƦʄʭʋĀěڱġķŞހŝݖઽͲġķ뼷ʁƶdž
Ęʄě֏ˡLjϋ˓ஸ
Ǘ˸뼷ȉʋභоŚӚ౨եȠʫ뼷ιʘѲƶϔŨຂ뼷ŞȗʞīĐћয뼶ěڱġķшĈĂċǚϗːƶМ뼷ĻગĉĀƄჾՏၰěढ़ŠċęŇăDž뼵ɧϜᰋࡊĀĠβĨěڱढ़뼷ߴĈŕϵɘĀƬڐͶՕӍǜཥѲ뼶ˤʋ뼷ěڱġķʭģѲɪĀʁƶեęЌѠ뼷шĈǎբҍϾϢӭ뼷ѲӍěڱԜӝ˖ӪमƼ뼷ĻӖՏĀěڱŠƜƚ뼶qrƼЍΡ뼵2ʠĉěӍͶԉěڱ뼵ljۈिş֏ݭDŽŭěŗӍġŚŭĘʄȘűěũDZȐၰĝćĔƀڏDŽ뼷˄ɩĖƶ뼶
ĘʄŕĤɁࢰ숯숯Śŝě֏ġķ쩑ӅNJǩ؆ħ0CVKQPCNZJKDKVKQPCPF
QPXGPVKQPGPVGT쨞5JCPIJCK쨟뼷Һ؆q0쨞5JCPIJCK쨟r쩓Āśƍ뼷ȜźϿĠۈƖŞҠĀതڌŢƋᓮƔ˫ɡ뼶Śŝě֏ġķύŚŝԄӪˌŠĘʄ؈ʸǟդӚ뼷ɽӚ౨ǚϗħоːƶМ뼷؆Șʆƥŕ뼶ě֏ġķшĈоːƶМĀبʭ֏ɁŠоːƶМĀبʋ֏Ɂ뼶بʭ֏ɁಗċęՏ֏ढ़Šċ٣ܪևŇĀ֏ढ़뼶ƲĂċęՏ֏ढ़ĀǚϗħːƶМ뼷ևŇĀ֏ढ़קːƶМ뼷խǫߴĻˢТ֏ढ़뼶ˤʋ뼷Śŝě֏ġķģѲĈċęŇăDžĀěڱढ़뼷ĻગĂχƁԮĉăDž뼶ǟħϝǡȘʆĘǚϗŕę뼵njːŕƬĀě֏ෞʸɆϝ뼷Śŝě֏ġķנמˀ뼵ઝǒ뼵Ԑߺ뼵ǘĂɆ뼷ŃѲĈѩȓ뼵Ԅˡġķ뼵ɪЌѠDžѲ뼶
Ĉqʁƶแrƥ؆ĀĘʄŗȺযĀęڇۃĀӃɯѺ۷ࡒNJЪጠŗӍՏĀŚě֏ƜƚǡĎڏѩ뼶
ǚтƂ
NJ졿ఫ
74-75 Chinese Cover Storyindd 74 24515 1150 am
75JUNE-JULY 2015
qύǘĈŎԭħϔϙĀιʘ뼷ĘʄƲŭĝڇۃąƞęՏŚěڱӍ֏זĖĔƀڏDŽ뼶r
ːĘʄӃɯٲŚӃɯਇɘǥ
ȞЌѠ뼶ĔŝЌѠŮĈǎϢӭ뼷Ӛ౨ǕǻύĂƁڝƬĀūǕݱɽˌ쨞Ӛǘŭͳ쨟ǨϐӚƦŪ뼶
ĻગĠǩਓϢ뼷ƦؼшĈۍĉٵґĀƬסĐɒذŠʕђĀϜٲ뼷ґʸˈƞՏĀƜƚ뼶ĀѲʹĄǘŗǡΟǼĀϜٲϐҜȥŪ뼷ƧȺŒŞ΄ąˈľŅȉλĎĀȗЯ뼷ŐଟĀŬǰƅ뼶
ԨĂċກĀɁŞקĄк˟뼶к˟ĄĂċמඵӭŠЌťǘĂɆĀ२ĉě˴உǒˌ뼷ŞƳĘʄĀġķŞь뼷ĄĂċʗŦȏˣߜĂċћ뼵뼵ΜĀˬǎ뼶ƜƚॸĻŗಶůĔƀĀˬǎǟħƜƚɁŞ뼷ŕґʸăɸľĉĀƜƚ뼶
ӃɯѺ۷ࡒĘʄшĈযĀ˥ͳΝNJЪጠŠ۵ĠΦࡡ뼷եϒĀՕNJȉŞĤɭɌĀĠƟNJȠઽʸ뼷ŪąĈĀʄ৫NJ뼶ʋභоŚӚ౨űז쨱ĈŎɸľŭĀġŚԽڄӚ౨ȉѲʹɧϜĀԽŠdžͳ΅ăෲĀΝᴂዣχƎঞĄȘʆɯϢĖĘʄĴĀκɯƥŞ뼶ʞǘᐤҠŠ༽ҠĈŎĀࡊŚĀƳߋӭӚ౨뼶ĔȏբžĝĄ˺ॎӃɯͱƜƚǡӍƜƚŶĀŕމŅ뼶
ͻĘʄŮĈŒѧǫԘĀեϒᆶŝԳŠƬďĻˢТĀसӆŠിӆĝĄڏѩě˺ӃɯĴăĻǸľĀӗމƥŞ뼶
ĤNjƄՃĘʄшĈϿĠڏѩęՏŚ֏זŠěڱĀɁŞ뼷Ʀ۵ĠĀϾӍԄӪЌѠģĝшĈϵɘ뼵मĀʗˡěڱѲ뼶ƜƚॸĞߜˣο˩ܪĀɁŞ뼷ĘʄȜĄĆĀŕՊ뼶˝މ
ƜƚॸăҨছ˝Պć06ĘʄڏѩĂɁϜЬƬݔĀ৫Ţ뼶ĔŝΪφĠŭષ۵ĠDŽˡę˺ĀஉǒˌȜ२ĉěǨ뼵ډԐढ़뼵Ќኃ뼵ঢ়ډфŠஉǒˌʪʸħĂɆ뼷ħƲĂʞĎਓǙҜǡǨλĈĀ৫ŢɆԥ뼶உǒˌԵĈĻગĉνӐКٮЌ৫Ţ뼷ͱĉၰěКĀˬǎ뼶ǩŚĀԐढ़ǂೀ)TCPV$TWPUGFGPŃĻħƜƚʔǻǭ˱뼷ŗӖਓϢĀˍ뼶06ĘʄɆƍĀĄћĂƄȕĀȞʞ뼵ՇҜƺŠџݔ뼷ŕґʸ
ćĔƀڏDŽĤмȞşҘě뼵Ĵল뼵ƜƚŶ৫ŢŗӍΡě뼶ǨŗŚōǩȞײƧʑӘϙ뼵ı҈뼵KOO[JQQ뼵ᅱᅧ뼵วѩŴĶĀƜƚ뼶ڏŠɲϜϙĝ˝ՊćĔƀݭ
АҔćĘʄϒʋභƳΟǼĤܪҠʭ뼷๗ŭĘʄȘűڏѩŞĀnjĴѲʹ
74-75 Chinese Cover Storyindd 75 24515 1151 am
76JUNE-JULY 2015
ТŪιͲĔٯĄƦͲȒĀƂ뼷ĻĄۍĉדኁĀĄЌѠӍӃɯ˖ӪˡĀߊӿϰϰఆĨƚȡ뼷ŊĨӍĴŢϢеɘDŽڥɘ뼶뺭
ćǗŔɫ뼵55뼵ȖŠ)EJCVDžǗŔʘԭħşТĀƎĐ뼷ĉȉĉƥǎĀˈਜঞĄӚӐŠάȱͶŕȶđĀƶК뼶Ţǘߊĉ˴Ďĸ뼷ĈąĔȏǗŔʘĀৗՎ뼷ŢϢеɘDŽɘďȻīΜƦͲڏ뼶Ļ뼷ďϝǡĀŰߧƦҶ뼷ЌѠӍӃɯ˖ӪˡĀߊӿڥఆĨƚȡ뼷ŊĨӍĴŢϢеɘDŽٯɘ뼶뺭뺭
२ĉϢе˖ӪĄࢨˡŪβĀȱਢ뼷ਯȺĄćЌѠ˖Ӫˡ뼶ĂŝśɡĀЌѠκΓīƧźĢŹǜതڌŢƋҠŒũĎ뼷ąĢŹŠതćɳ뼷ĈĠɹ쨵ňĠĴȊ뼷ࡍהŢƋĀڌćϢе˖ӪĔċցΆĘ뼷ЌѠߊӿТăĖЌѠćܦΰɌʐਓϢŦƟĀnjː뼶
ͱϿߊĉ˴ˆ˽ɝĂɝĢŹĔċɝʚ쨰ϢеěǂƚȜŀNjιƈāĀʅȁĄƇĬ쨵ȺǰďĄǥʿĀӷݦȱͶŠϢеĀฑࡄʇ뼶ĂҶŗકƥ뼷ЌѠߊӿƙĀĄqӚӐȱͶrĀŀNj뼷ƦăĄڙᆃĀˈ˱뼶
ljĂċߩղϰϰĄŕՋĀ뼶ƜƚغͱϿĄȁħԚċЌѠȞײ뼵ЌѠĀŞžͱȁЌѠǔɘDŽջĤDžʅȁŢԚĂŝЌѠмŀ뼷ȚЌѠߊӿĈޡȉĔǩದćϢеԒͶ뼷ũ˧ȉŴĶӚӐʸǟȱͶ뼶ȚНʥ쨰ăĻŮʘľǗŔɫͱҽƱĎȉϢеӚӐʸǟȱͶ뼶
ſŚʘěڱȉƜƚŭƼЍěڱ٩ԏ뼷ۈिȜҬφڇʠԄӪӃɯɁ뼷ƦԄӪƜƚȜભŕęˌŒ뼶ȁˤ뼷ĞđćതڌպݰĀě֏ˡġŒĂᤋ뼷ЌѠďκӚӐĂжƬΙ뼵ƬвĀߊӿ뼶
ӍĴŢϢеɘDŽɘĄȌīϢеŕĈвĀƶʑ뼶эɘăȚȩФߊĉ˴ŢϢеŠĔඐŀNjĀȶ˸뼷ģĄƬߊĨƺĀƶʑ뼶ĴǎĄȱਢ뼶ȮŕŶĂơȉϢеԒͶĖĪĂơĀɘăˆ˽ɸľċŇĴ뼶ŚʠϵϢеɆԥϯȗශઆȓѣ49QTNFYKFG˥ʿŢۈƖŞҠě֏ˡɘDŽąĂЬз뼷ʪưФĈĀದćϢеĈߊӿȉŴĶɘ쨱ˤʋ뼷ɸľĀߊĉ˴ΞħŮđŴĶιďΚȥŪӪ뼶ĔċƄࡢħۈƖҠĀߊˌǀȗژąܔѧ쨗
ȁˤ뼷ħąŕęՃʇŞƬߊƯě뼷˄ϢеɘĈвॼ뼷κƙĖŗĪڨǴž쨰s đĈࡄNjŠƱķ뼶ǚŢϢеđϭࡄ
Nj뼷ਯȺĄćƸĀľԘġ뼷ϢеňͲďĨƴśĆĄśǘŬķͱĄȩǚˆޚƦǢ뼶ǞĎ뼷ĈƱķƷĨϢеƱ˖뼷ĂϢеƱ˖뼷ĆŪβĀǴĢƔďƬ뼶߀
s ĠɝũǽКʚϝ뼷˄ɑϢеȀŗĸdž뼶ĔĄĂƞڇϢеϨȉƸĀƤƶʑ뼶ĻŗȮqħƇĬr뼵qƧڒr뼵qƇĬr뼵qɑĆffɑгār뼵qĆĀğʑƧrDžɝƶКũ˧뼶
s ĞѩʑdžɃϢеĀѢˆ뼶ϢеƫĆĀɝʚŶ뼷ăđŮĄӕҢćŦƀ뼷ɝȠȱĀɝʚ뼷ĔƟĆĈĻĨȌīϢеŊĈĞĖĀʋĀƱʜ뼷ģĻŗӚӐŐϢеŢĆĀƱķ뼶
s ыħϢеԵĈҲĀʋ˖Ӫ뼶ϔĄҺ˱ĀȅѮѲʹ˖ӪģӖ
ŗźϢеƴīĆňķ뼷ĨdžɃŴĶĀ뼷ȮƦźŴĶŢĆмŀČƗ뼶
s źϢеƢƅĆdžɃŴĶĀ뼶ěڱĉ˴ƼƔdžɃŴĶߊĝЏʫغĀ뼶ȁˤ뼷ժዓȴ뼷ăđǙᛃ뼷ģăđߣŎǟśѢˆ뼶ȮĆĀɝŠɽʪ뼷ϢеĨѿʓƢƅĆĄdžɃŴĶƥǡǨĸĀƸ뼷ƦؼģěźŴĶƴīĆňժķŠůķ뼶
ʘľȉϢеƥǎĀˈਜŠӍĴĀɘ뼷ăȚĻŗźĆŨэТŪιͲ뼷ƑȶđĀĄĻŗƬĆĀߊĨƺŠϢеĀƫǼ߀뼶
JTKUVKPG)COCTTCĄ49QTNFYKFGɽઠ뼶49QTNFYKFGĄĂؽƖҠۈŝŚʠϵĀϢеɆԥϯȗශઆȓѣ뼷шĈο˩ࡒĀě֏ǀԥ뼶˽ȓѣĪĀۈƖҠӿʗɠħϢеǭȉě֏ȠȱĀјƶ뼶٩ƢނŰ뼷ɑˢˈȉJTKUVKPGԒͶ뼶Ǘ쨰EJTKUVKPGICOCTTCNTCYQTNFYKFGEQO뺭
76JUNE-JULY 2015
qɘăȚȩФߊĉ˴ŢϢеŠĔඐŀNjĀȶ˸뼷ģĄƬߊĨƺĀƶʑ뼶ĴǎĄȱਢ뼶ȮŕŶĂơȉϢеԒͶĖĪĂơĀɘăˆ˽ɸľċ
ŇĴ뼶rCHRISTINE GAMARRA
LRA WorldwideɽઠؽƖҠۈ
ƢԺ
76 Chinese Knowledgeindd 76 24515 1153 am
IBC IBTM China ADindd 50 13515 833 pm
ಌϾ٧
7 Sabah Tourism Board ADindd 7 24515 1235 pm
35 Pullman Bangkok King Power ADindd 35 19515 758 pm
36JUNE-JULY 2015
TalentAndMentor
There is no argument ndash talent is one of the most common and hottest buzz words in business events and hospitality While many companies experience what appears to be a talent crunch in Asia one professional who has spent years in talent assessment and human capital strategies suggests the ldquoright fitrdquo might be the bigger issue
Thomas Wai director for Asia Pacific at Talent Plus Inc says the challenge of identifying engaging and retaining talent differs for a region as large and diverse as Asia Pacific With his work bringing him to over 30 cities in China including the third and fourth tier cities Wai has met ldquogreat people who are driven honest and hardworkingrdquo and seen career fairs in Shanghai filled with tens of thousands of candidates expressing genuine interest Identifying talent is likely to be an issue here according to Wai and the question companies should be asking is if there is a structured and effective interview system in place to identify the right talent
For mature cities such as Singapore and Hong Kong talent retention is at play
ldquoUnfortunately many organisations do not pay sufficient attention in re-hiring their people They pay little focus in developing their potential They focus on peoplersquos weaknesses rather than setting them up for success As a result talented people leave the organisation and recruiters assume that they cannot find people to join themrdquo Wai says
ITrsquoS NOT ABOUT THE MONEYThere is a misconception that salary compensation and benefits are the most crucial investments in employment or talent retention While they used to be the key elements to attracting and retaining talent evolving socio-economic factors along with a thirst for information and constant change brought on by the Internet age have shifted mindsets of working professionals Wai calls monetary benefits ldquosatisfiersrdquo but not motivators
ldquoThe key motivators to truly engage and help us to getting and retaining our performers are recognition one-on-one time mentoring setting them up for success paying attention to them listening to their physical and emotional needs helping them to become significant and allowing them the freedom to be the very bestrdquo he says
We are well aware that a sustainable work force be it in the West or Asia Pacific starts from the top And it may be the hardest but most rewarding step Top leadership will first need to show commitment in building a talent-based culture and demonstrate that they care about their people
ldquoThen you need to understand the DNA of your top performers decode and understand what makes your successful people successful Use these DNAcharacteristicstraits to create an interview as part of your selection consideration when you are considering new candidates or promoting from withinrdquo Wai says
THE LUXURY OF TALENT
SCRAP THE IDEA OF A TALENT CRUNCH WE HAVE THE TALENT IN ASIA BUT DO WE KNOW HOW TO
GET THE RIGHT HIREWORDS KRISTIE THONG
36JUNE-JULY 2015
It is useful to evaluate his potential so as to help him with his blind spots while putting focus on his strengths
On top of constant and open communication Wai recommends ldquostay interviewsrdquo These interviews recognise the achievements of employees and identify subsequent steps for growth
ldquoThis way you would have a better chance of creating a sustainable work force for the future state of your organisationrdquo Wai adds
SUCCESS SHOWSA sustainable workforce translates to a successful business Wai cites the example of the Capella Hotel Group where its property in Singapore continues to enjoy one of the highest occupancy rates since its opening six years ago When the group took over the Ritz-Carlton property in Bali it enjoyed the ldquobest year ever after 17 years in businessrdquo Founder Horst Schulze was quoted in an interview saying itrsquos all about the right hire
ldquoWhat a customer wants is no defects timeliness and caring service How do I know my front office manager is taking great care of my guests I can ensure this by selecting the right talent Somebody that has it in themrdquo
The effect flows through every aspect of the business
ldquoYou could see the positive results from their high level of guest satisfaction guest retention employee satisfaction and ultimately financial rewards for the owner and investors as wellrdquo Wai says
36-37 Talent and Mentor Thomas Waiindd 36 24515 1140 am
37JUNE-JULY 2015
37
ldquo
ldquoThe key motivators to truly engage and help us to getting and retaining our performers are recognition one-on-one
time mentoring setting them up for success paying
attention to them listening to their physical and emotional
needs helping them to become significant and
allowing them the freedom to be the very best
THOMAS WAIDirector Asia Pacific
Talent Plus Inc
37JUNE-JULY 2015
szlig8QGHUVWDQGERWKWKHLUtalents and desires and their weaknesses and blind spots
szlig)RFXVRQWKHLUWDOHQWVDQGcreate platforms for them to exercise their strengths
szligHHSDQRSHQGRRUSROLFIRUyour teams to approach you with concerns suggestions and innovative ideas for growth
szligQGLYLGXDOODFNQRZOHGJHtheir hard work and achievements do it timely and sincerely
szlig5HPHPEHUWRWDNHWKHWLPHto understand why a team member would make the decision they made and why instead of rushing to judgement about a decision
KEEP THE MOTIVATION
36-37 Talent and Mentor Thomas Waiindd 37 24515 1140 am
38JUNE-JULY 2015
Knowledge
IT MAY SEEM OBVIOUS BUT THE STARTLING TRUTH REVEALS A GAP IN HOSPITALITY SALES TEAMS AND THEIR ABILITY TO FOLLOW UP
In this day and age of email SMS Twitter and Gchat personal contact is still the most important way to build relationships In a world of ever-increasing automation and impersonal service a hotel must distinguish itself from its competition Hospitality sales teams need to realise that product and price are very similar in todayrsquos market What will be the clientrsquos reason for awarding a piece of business The relationship with the customer and the loyalty built up over time Hospitality
38JUNE-JULY 2015
THE ART OF FOLLOWING UP
THE LUXURY OF KNOWLEDGE
WE OFFER INSIGHTS FROM TOP INDUSTRY PROFESSIONALS IN A SPECIAL
KNOWLEDGE SECTION GO DIGITAL WITH US BY ACCESSING FULL VERSIONS
OF THESE ARTICLES ONLINE
CHRISTINE GAMARRADirector of Operations Asia PacificLRA Worldwidechristinegamarralraworldwidecom
sales teams must be in the business of building relationships instead of taking orders
A prompt and personal follow-through with the client is the most effective technique to gain commitment Following up not only displays a sense of urgency for the business lead it gives the opportunity to advance the sales process towards a decision The timeliness of a follow-up is another factor that will communicate your reliability to the client A follow-up should not be later than 48 hours after the last communication with the client
An effective follow-upszligHVLQFHUHDQGFRQILGHQWszlig$VNRSHQHQGHGTXHVWLRQVWKDWLQYLWH
the client to elaborateszlig3UREHLQWRRXUFOLHQWOslashVUHVSRQVHVszlig2IIHUVRPHWKLQJRIYDOXHOtilde
for nothingszligHPRQVWUDWHWKDWRXXQGHUVWDQG
what the client is looking for
Read the full article online at bizeventsasiacomluxury-of-knowledge-follow-up
38-39 Luxury of Knowledge_KTindd 38 24515 1140 am
39JUNE-JULY 2015
WHAT SHOULD YOU LOOK OUT FOR BEFORE PENNING AN EVENT SPONSORSHIP AGREEMENT
Exclusivity ndash Most sponsorship agreements would provide some form of exclusivity This is to avoid competitors sponsoring the same event or to avoid association with a conflicting category Where category exclusivity is provided for its scope must be clearly defined Eg A soft drinks sponsor may agree to exclusivity for non-alcoholic drinks or insist on being the only beverage sponsor
Trademarks ndash The agreement should state the manner and form (colours font size proportion to surrounding text graphics etc) in which the sponsorrsquos trademark may be used Likewise the sponsor may wish to conduct its own advertising and the event organiser should also have control over the manner and form in which its trademarks and logos are used
Payment ndash Often involves a hybrid arrangement where a percentage of the fees is paid up front and the remaining being paid in accordance
WORDS EL KWANG
Duetto a technology and services company offering medium to large hotel groups and casinos a three-year old system that assists in implementing revenue strategy In an exclusive interview with Biz Events Asia Patrick Andres executive vice president Asia Pacific for Duetto explained that the program uses sophisticated algorithm to gather information from web shopping patterns competitor hotel pricing airline traffic special events and social ndash all to understand market behaviour The systems will ideally allow hotels to optimise price profitability by category It also provides hotels with visible real-time information to make necessary business decisions such as adjusting accommodation rates on their websites or in contract negotiations
It ultimately provides the opportunity for hotels to implement an ldquoopen pricingrdquo structure that will benefit the consumer in the name of rate parity yet allows hotels to sell at a more profitable rate Open pricing is an evolution from traditional revenue management Instead of closing out lower rate categories it allow hotels to shrink or increase price differentiation between the room categories This hopefully leads to more yieldable corporate rate tender agreements in Asia much like what the American market is experiencing Yielding corporate rate agreements allow hotels to market profitable rates during peak demand periods
Read the full article online at bizeventsasiacomluxury-of-knowledge-duetto
39JUNE-JULY 2015
JOIN THE PARTY
THE GAME CHANGER
with a performance-driven schedule Where productsservices are provided in lieu of sponsorship fees the manner of determining their value should be spelled out along with warranties as to their quality standard and merchantability also incorporated
Exit ndash Long-term agreements should have a termination clause allowing parties the opportunity to call it quits with and without cause anytime during the subsistence of the agreement Grounds for termination may include either party bringing the other into disrepute late payment of sponsorship fees and cancellation of the event
Read the full article online at bizeventsasiacomluxury-of-knowledge-sponsorship-agreements
VICKI HENGDirectorVicki Heng Law Corporationvickivickihengcom
ldquoDuettorsquos new strategies within their systems might allow hotels
to regain pricing power ldquo
PATRICK ANDRESExecutive Vice President Asia Pacific
Duetto
38-39 Luxury of Knowledge_KTindd 39 24515 1140 am
2 0 1 5m i c eMEETINGS INCENTIVES CONFERENCES EXHIBITIONS
10-11 September 2015Suntec Singapore convention amp exhibition centre
wwwmiceasiaexhibitioncom +852 3975 5710
miceaSia
100+ Exhibition booths
5000+ Visitors
500+ ConfErEnCE DElEgatEs
8 aCCrEDitED Workshops
2 frEE ConfErEnCEs
30+ prEsEntations
This prestigious Awards Evening will be judged by a panel of leading event organisers from throughout the Asia
3DFLAgraveFUHJLRQLQWRWDOWKHUHZLOOEHDZDUGVXSIRUJUDEVWRVROXWLRQSURYLGHUVYHQXHVDQGHYHQWRUJDQLVHUV7KLV
evening awards party will be after the exhibition on day one of the event and it will be a fantastic way to honour
the work of Asiarsquos Event Professionals and provide a great QHWZRUNLQJRSSRUWXQLW
This event brings together leading Event organisers Meeting Planners Corporate Buyers Venues Hotels Attractive Suppliers Event Technology Tourism Boards RYHUQPHQW0ampVSUHGRPLQDQWOIURPWKURXJKRXWWKH$VLD3DFLAgraveFUHJLRQ
For more information about MICE 2015 and Awards Ceremony please email miceoliverkinrosscoukFor exhibition ticket registration please visit wwwetouchescommiceasia2015
40 Mice Asia Pacific ADindd 40 16515 653 pm
amp210DJDGB)$SGI$0
41 Sentosa Golf Clubindd 41 14515 838 pm
42JUNE-JULY 2015
WWHY SINGAPORE CONTINUES TO STACK UP
AS A PLACE FOR BUSINESS AND MEMORABLE
EXPERIENCES
SINGAPOREDelveInt
o
WORDS EL KWANG | KRISTIE THONG | GINA SIN
42JUNE-JULY 2015
42-44 Delve Into Singaporeindd 42 24515 1142 am
43JUNE-JULY 2015
e worked really hard to ensure that our attendees
feel like they are getting a luxury experience
where wersquove thought of and arranged everything
You really have to think of everythingW ldquo
HIGH-ACHIEVING QUALIFIERS OF US-BASED HEALTHCARE MARKETING CONGLOMERATE
FOREVER LIVING PRODUCTS WERE TREATED TO A TIME OF THEIR LIVES IN SINGAPORE
WORDS KRISTIE THONG
Soundproofed walls of the Sands Ballroom of Sands Expo amp Convention Centre Marina Bay Sands in Singapore could barely contain the pulsating excitement of the crowd Upbeat triumphant contemporary music and exuberant cheers could be faintly heard from the floor right below it Walking into the ballroom as an observer was an experience in itself illuminating hues of pink blue and purple danced along to the beat of the music in sync with cheers and dancing amid the crowd the dazzling lights fell against the unique clusters of crystal-like structures high on the ceiling resembling thousands of balloons just about to fall
This amazing sight was Forever Living Products Global Rally held in Singapore on April 19-27 2015 Forever Living
THE LUXURY OF HEALTH
Products a multi-level marketing company that sells aloe vera-based drinks and bee-derived cosmetics nutritional supplements and personal care products hosts an annual Global Rally to celebrate the success of its representatives also known as Forever Business Owners (FBOs) and award them hard-earned Chairmanrsquos Bonus cheques It is a time where the company shares new directions launch new products and provide training and inspiration
ldquoOur business model works in such a way that in order for our FBOs to be successful they must first help others reach their goals This ensures an environment of passion and compassion where people can aspire to be what they want to be and are given
the tools to change their lives for the betterrdquo says Ashley Hower director of marketing at Forever Living Products
ldquoBy having leaders and qualifiers hearing and sharing their stories and tips for success they are inspired to set goals and reach for their dreams The entire event is very celebratory and empowering ndash it feels like a big family reunionrdquo she adds
Each Global Rally sees over 7000 FBOs coming from 106 countries and runs on an extensive itinerary comprising training sessions lots of entertainment and unique experiences Having previously hosted the rally in Hawaii and London and heading to Johannesburg in 2016 2015 was the year for Singapore and for Asia
ldquoWe are always looking for new and exciting destinations to take our FBOs We want to make our Global Rally lsquoan experience like no otherrsquo and know that it begins with the destination selectionrdquo
While the country naturally holds up as an attractive tourist destination Hower shares that Singapore was also chosen in part due to its history that parallels Forever Livingrsquos brand values Drawing similarities to Singaporersquos founding father Lee Kuan Yew and his passion to create a safe and prosperous society for its citizens Forever Living Productsrsquo CEO Rex Maughan thrives on a similar belief of helping people from all over the world look better feel better and achieve their dreams
ldquo
42-44 Delve Into Singaporeindd 43 24515 1142 am
44JUNE-JULY 2015
Putting an incentive program of such scale is no easy feat Forever Living worked closely with Pacific World to ensure seamless logistics for travel meal planning and activities
ldquoWe worked really hard to ensure that our attendees feel like they are getting a luxury experience where wersquove thought of and arranged everything You really have to think of everything ndash how the attendees will feel when they arrive at the airport what their first impression of the hotel is the convenience of getting around what activities they enjoyrdquo Hower says
Some of Singaporersquos local culture and experiences were brought into the program this year Qualifiers were brought to Sentosa Island for a fun-filled day culminating in a beach party feast and entertainment Top
qualifiers were treated to a special dinner at Gardens by the Bay followed by drinks and desserts at Ku De Ta ndash arguably Singaporersquos hottest night spot on top of Marina Bay Sands Throughout the program there was cultural entertainment infusing Chinese and Indian influences and many opportunities for FBOs to try the local cuisine
ldquoSingapore was a fantastic incentive travel destination The melding of the cultural history with the modern Marina Bay Sands gave our Forever Business Owners a luxury destination and a cultural experience they couldnrsquot have found anywhere else Singapore was clean safe and easy to get around Our Forever Business Owners enjoyed visiting Sentosa sampling local cuisine and exploring everything Singapore had to offerldquo Hower says
ingapore was a fantastic incentive travel destination The melding of the cultural history with the modern Marina Bay Sands gave our Forever Business Owners a luxury destination and a cultural experience they couldnrsquot have found anywhere else Singapore was clean safe and easy to get around Our Forever Business Owners enjoyed visiting Sentosa sampling local cuisine and exploring everything Singapore had to offer
ldquoldquoS
Team Japan Endless entertainment
ASHLEY HOWERDirector of MarketingForever Living Products
42-44 Delve Into Singaporeindd 44 24515 1143 am
KLCC_10YAC_micenetAsia_ad01_0615ai 1 4315 848 AM
45 KLCC ADindd 45 13515 839 pm
46JUNE-JULY 2015
30 MINUTES WITH ALOYSIUS ARLANDO CEO OF SINGEX HOLDINGS PTE LTD GAVE BIZ EVENTS ASIA A LOOK INTO HIS VISION OF A SUSTAINABLE CONFEX BUSINESS MODELWORDS EL KWANG
With a vision to be the leader in the APAC business events industry Aloysius Arlando has no intention to rest on his laurels Since his appointment SingEx has invested a few million dollars in doubling staff strength and conducting robust research in curating events like the Internet of Things Asia which saw more than financial gains for the organisation and its customers The motivation to establish a more sustainable business model and the appreciation of the event subject matter saw the implementation of a two-prong approach in venue management and creating new industry-relevant business events that do not conflict with existing ones
ldquoWhether it is the eventrsquos return on investment or objective companies are looking for good return and value derived from matching buyers and
CREATIVITY TAKES BUSINESS CENTRE STAGE
DelveInto
THE GROWTH OF INTERNET OF THINGS (IOT) ASIAIOT ASIArsquoS GROWTH IN 2015NUMBERS FROM IOT ASIArsquoS INAUGURAL EDITION IN 2014
44 sponsors and exhibitors representing 13 countries10 increase 2100 trade visitors and conference delegates 288 growth
41sponsors and exhibitors representing
11 countries
A total of
1630trade visitors and conference delegates
58 speakers representing 15
countries presented at the conference
85 speakers from 16 countries presented at the
conference (almost double the of speakers)
4648 Delve Into Singapore SingExindd 46 24515 1143 am
When you choose the Fairmont Singapore and Swissocirctel The Stamford you gain access to more than 70000 square feet of state-of-the-art and multi-functional conference and meeting space at the Raffles City Convention Centre Strategically located at the heart of Singaporersquos business district just 20 minutes away from the airport enjoy unparalleled convenience and accessibility Our team of outstanding conference concierges offers support every step of the way and helps ensure that your meeting or event is a rousing success each time
For reservations please call +65 6431 5534 email salessingaporefairmontcom or visit wwwfairmontcomsingapore
THE CHOICE FOR MEETINGS
47 Fairmont Singapore ADindd 47 13515 825 pm
48JUNE-JULY 2015
sellers as a business solutionrdquo said Arlando
The process of creating events ndash whether it is based on a national agenda like Singaporersquos wish towards hosting more healthcare events or opportunities identified through research on key industries to drive tomorrowrsquos growth ndash could take six to nine months
Arlando explained that each curated event should have a lifespan of five to 15 years It must meet the evolving needs of the industry and marketplace while flexible enough to allow the event agenda to morph with the changes in technology or other trends One perfect example is the way traditional exhibitions have morphed into CONFEX (conference-exhibition) multi-faceted platforms to drive engagement through meaningful content shared at conference sessions and business connections and exchanges on the exhibition floor
hether it is the eventrsquos return on investment or objective companies are looking for good return and
value derived from matching buyers and sellers as a business solutionrdquo
ldquoldquo
ALOYSIUS ARLANDOCEOSingEx Holdings Pte Ltd
W Throughout the interview the humble and pensive leader used the collective ldquowerdquo more often than ldquoIrdquo in his sentences When it comes to leadership and talent discussions Arlando expressed his passion for meeting people from all walks of life He ensures his team is a good mix of background and professional attributes His team is important to him
ldquoWe respect our teamrsquos personal moments of needs whether it is new working mothers or one who becomes a carer for the family As human beings if we can take care of our family needs we have won half a battle (in life)rdquo
Arlando keeps his team engaged through no-strings-attached coaching and transparent communication With a big smile and coy laughter Arlando defined the importance of transparency by saying that he graciously obliged when his team asked him to smile more frequently
EVENTS CREATED BY SINGEX
$$$ CONVERSION
KEY INDICATORS OF SUCCESSszlig Client feedback on successful connectionsszlig No of deals and business converted
szlig WasteMET Asia 2012 amp 2014szlig Last Mile Fulfilment Asia March 2015szlig RehabTech Asia March 2015szlig Internet of Things Asia 2014 amp April 2015szlig Radiology Asia May 2015szlig WasteMet China July 2015szlig Green UrbanscapeAsia 2013 amp November 2015
szlig RSA Conference Asia Pacific amp Japan 2013 2014 amp July 2015
szlig International Conference on Sustainable Development 2013
szlig ASEAN Business and Investment Summit 2014
NEW-TO-MARKET EVENTS
MANAGED EVENTS
617 BUSINESS CONNECTIONS made at the inaugural Last Mile
Fulfilment Asia 2015 in March 2015
403 SUCCESSFUL MEETINGS conducted at the exhibition floor
S$122 million worth of deals generated from inaugural Greenurbanscape Asia 2013
4648 Delve Into Singapore SingExindd 48 24515 1143 am
49JUNE-JULY 2015
Quay Room
CITY ESCAPEA RECENT STAYCATION AT
PARK REGIS SINGAPORE SHOWS THE POSSIBILITY OF GIVING YOURSELF OR YOUR MOST DESERVING
EMPLOYEES A BREAK EVEN IN THE MOST BUSTLING
PLACES IN A CITYWORDS GINA SIN
Just a stonersquos throw from one of the most vibrant entertainment scenes along a historical riverside known as Clarke Quay the 202-room Park Regis Singapore would do well for business retreats
Surrounded by lush greenery Park Regis Singapore was first opened in 2010 and has recently completed a SGD3 million (USD22 million) facelift that saw the reception move from the ground floor to the third a new all-day dining FampB venue upgrades on bed items and a complete makeover of the lobby meeting room and rooftop bar
Stretch the lethargy away in the morning with a poolside yoga class where a refreshing waterfall cascades into the 25-metre-deep pool Then
refuel with a power-packed breakfast at Twenty3 Drink amp Dine with the wide variety from its buffet selection
Clarke Quay may be popular for its nightlife but there are also lots to explore such as the numerous hipster cafeacutes bars and restaurants within the vicinity Hotel guests get 10 percent off their bills of participating food and beverage outlets by presenting their room cards
Visit the Asian Civilisations Museum located close by or attempt the adrenalin-pumping G-Max Reverse Bungy along the riverside Choose to
Singapore River Cruise
dine in one of the restaurants or head back to the hotelrsquos Royal Pavilion for their signature Cantonese dishes such as the Royal Smoked Duck and the Wok-fried Mashed Fish Noodle with Lobster
Sign up for one of Park Regisrsquo cocktail classes as a team-building activity for up to 10 guests by June 2015 or conclude meetings with a sunset cruise disembarking from the quayside Watch as the sun sets and the neon lights of Boat Quay and Clarke come to life Spot landmarks and bridges such as the Raffles landing site the Merlion and the Cavenagh and Coleman bridges End the day with more cocktails at Revive the hotelrsquos rooftop bar that is not opened to public until the fourth quarter of 2015 It can be hired for intimate cocktail events of up to 50 guests with outsourced furniture
An incentive package featuring some of the activities mentioned above is available for corporate group bookings until the end of the year
49 Delve Into Singapore Park Regisindd 49 24515 1144 am
Hongkong
26 - 27 August | Grand Hyatt Hong Kong
50 ACTE ADindd 50 13515 823 pm
CMY
51 Pacific Worldc ADindd 51 13515 752 pm
Twice the percentage of Buyers than in 2013 expect to conduct business valued at over
1million
The 23rd ITampCMA and 18th CTW Asia-Pacific
29 Sep ndash 1 Oct 2015Bangkok Convention Centre at CentralWorld
Bangkok Thailand
Incorporating Luxury Travel
Exhibitors amp Sponsors Corporate Travel ManagersConference DelegatesMedia | Corporate Travel
Exhibitors | MICE amp Luxury TravelBuyers | MICE amp Luxury Travel | Association Professionals amp ExecutivesMedia | MICE amp Luxury Travel
wwwcorporatetravelworldcomapacwwwitcmacom
Look At What We Achieved In 2014
Over 2500 MICE and Corporate Travel professionals including association executives and luxury travel buyers from 55 international territories
84 of Exhibitors expect to receive orders within a year
40 of Buyers confirmed procurement on-site with Exhibitors
Host CountryOrganised By Supported By
gtURXP[ltTSXP
4]S^abX]VP]SBd__^acX]V0bb^RXPcX^]b
Industry PartnergtURXP[0Xa[X]T gtURXP[ET]dT lt^Q[XT0__Pac]Ta
ltTSXP0U[XPcTb
Very impressed with the overall organisation quality of buyers and
remarkable welcome reception euromic Belgium
Exhibitor | Christophe Verstraete Executive Director
Great avenue to obtain research information from diverse regions and
destinations Association of the Polish Media Poland
Media | Robert Pawelek Journalist
I got to renew or discuss contracts and build new relations Panorama-Medica Group Co Ltd Thailand Buyer | Katherina E Lempert-Dober Chairwoman
The discussion session was a good sharing session for all my peers Gemalto Singapore Corporate Travel Manager | Jean Bey Senior Buyer - Asia
52 ITampCMA BKK ADindd 52 13515 806 pm
53JUNE-JULY 2015
THERErsquoS NOTHING LIKEAUSTRALIA
Produced by Business amp Tourism Publishing Asia Pte Ltd and Business Events Australia wwwbusinesseventsaustraliacom wwwbizeventsasiacom
53-68 Australia Supplementindd 53 24515 400 pm
54JUNE-JULY 2015
UNLOCKINGAUSTRALIArsquoSNEWEST TREASURE
The Adelaide Convention Centre welcomes the world to its new state-of-the-art facilities designed with the event plannersrsquo future requirements in mind It is surrounded by premier entertainment sporting and medical precincts and set on the cityrsquos revitalised waterfront district
Find out more about our brand new building at adelaidecccomau
53-68 Australia Supplementindd 54 24515 1145 am
55JUNE-JULY 2015
53-68 Australia Supplementindd 55 24515 403 pm
56JUNE-JULY 2015
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57JUNE-JULY 2015
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58JUNE-JULY 2015
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59JUNE-JULY 2015
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60JUNE-JULY 2015
Discover a zoowithout fences
THERErsquoS NOTHING LIKE AUSTRALIA FOR YOUR NEXT BUSINESS EVENTPLAN NOW VISIT AUSTRALIACOMBUSINESSEVENTS
TAU0105_297x420_Zoo_V1indd 1 11052015 520 pm
53-68 Australia Supplementindd 60 24515 1145 am
61JUNE-JULY 2015
Discover a zoowithout fences
THERErsquoS NOTHING LIKE AUSTRALIA FOR YOUR NEXT BUSINESS EVENTPLAN NOW VISIT AUSTRALIACOMBUSINESSEVENTS
TAU0105_297x420_Zoo_V1indd 1 11052015 520 pm
53-68 Australia Supplementindd 61 24515 1146 am
62JUNE-JULY 2015
53-68 Australia Supplementindd 62 24515 404 pm
63JUNE-JULY 2015
AD
EXPERIENCE WORLD CLASS OPENING DECEMBER 2016
Artist impressions courtesy of Hassell + Populous and Darling Harbour Live
Introducing a new world class convention exhibition and
entertainment destination on Sydneyrsquos sparkling harbour
With an integrated design and best practice facilities you will
be within walking distance of Australiarsquos largest business district
financial centre and hub of thought leadership and innovation
ICCSYDNEYCOMSALESICCSYDNEYCOM +612 8297 7600
MANAGED BY AEG OGDEN
THEATRE EXHIBITION CONVENTION
53-68 Australia Supplementindd 63 24515 1146 am
64JUNE-JULY 2015
53-68 Australia Supplementindd 64 24515 404 pm
65JUNE-JULY 2015
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67JUNE-JULY 2015
E X P E R I E N C E U N F O R G E T T A B L E E V E N T S
S Y D N E Y rsquo S M O S T U N I Q U E V E N U E
A U S T R A L I A NT E C H N O L O G Y P A R K
CONFERENCES I EXHIBIT IONS I CORPORATE MEET INGS
TRAINING I FASHION I PRODUCT LAUNCHES
AND MUCH MORE
salesatpcomauPh +61 2 9209 4220wwwatpcomau2 Locomotive StreetEveleigh 2015
53-68 Australia Supplementindd 67 24515 405 pm
68JUNE-JULY 2015
AD
Contentindd 5 261114 1051 am53-68 Australia Supplementindd 68 24515 1146 am
69JUNE-JULY 2015
Engage
From April 30 to May 10 a total of 235 million visitors ndash including 153000 international attendees ndash took part in 200 events conducted throughout host venue Coex from culture exhibitions and conventions to promotions performances and even a beer festival all of which served as an effective marketing platform for the clusterrsquos stakeholders
Among the major events Asiamania a multi-nation business and cultural trade show running from April 30 to May 3 included promotional booths from Korea Japan China and Russia each exhibiting various cultural assets from across the region Contributing to the local MICE presence was the Seoul Tourism Organization whose promotional stand was modeled after
C-FESTIVAL IN SEOUL DRAWS
GLOBAL AUDIENCETHE INAUGURAL
ldquoC-FESTIVALrdquo PROMOTED THE
CAPABILITIES OF A NEWLY-FORMED
GANGNAM-BASED ldquoMICE CLUSTERrdquo
OF EVENT VENUES SHOPPING AND
ENTERTAINMENT PROVIDERS
Seoulrsquos ancient city walls while the Korea Tourism Organization stand introduced visitors to other national destinations Other key events included a ldquoCulture Techrdquo fair and a ldquoCreative Urdquo exhibition zone The festival was organised by the World Trade Center Seoul MICE Cluster Committee
Created to increase competitiveness and allow for joint marketing strategies among members the MICE Cluster initiative unites 13 major companies involved in the business events community including and surrounding Coex which along with the nearby Korea World Trade Center was recently designated a ldquoSpecial MICE Tourist Zonerdquo by local government agencies Members also include business hotels department stores entertainment complexes PCOs and more such as Korean entertainment agency SM Entertainment which appointed K-pop stars EXO as official C-Festival ambassadors
In addition to the festivalrsquos promotional benefits for its members the ROI across 11 days also demonstrated the effectiveness of the event The Coex Seven Luck Casino a foreigners-only
venue for example saw a 401 percent increase in custom compared with the same period in 2014 while the five-star Grand InterContinental Seoul Parnas ndash also part of the complex ndash saw a 209 percent increase in room occupancy over the same comparative duration
ldquoThrough our first C-Festival we were able to see both new growth and the take-off of the MICE industry which is still a new industry for Seoulrdquo said Coex president and CEO Byun Bokyung He went on to affirm his commitment to ldquocontinue building and showcasing diverse content in order for the Korea World Trade Center to become the centre of the MICE industryrdquo
Stephen Kwak an assistant manager at the Seoul Tourism Organization agreed with the growth potential of the C-Festival in the coming years saying ldquoIt helped Seoul by emphasising various tourist attractions that MICE delegates would enjoy visiting during their stayrdquo With the weekend proving the most popular for Asiamania Kwak said that feedback for the Seoul booth was positive with visitors remarking that it ldquowell-represented the cityrsquos diverse offeringsrdquo
Love Heart Project
WORDS BEN JORDAN
69 Engage Coexindd 69 24515 1149 am
70JUNE-JULY 2015
Engage
With many UNESCO-heritage listed sites and venues in the world to choose from one group chose the much revered West Lake in Hangzhou as the centrepiece for an event Some 90 guests from Canadarsquos York House School travelled to the picturesque destination for a cultural trip planned around a golf tournament
The guests arrived at Hangzhou Sofitel Westlake Hotel on the first day What awaited them was a lavish welcome cocktail and gala dinner set up at the Sky Garden with views of West Lake as its background
The next day was where the program truly began Guests were divided into two groups ndash the Golf group and Parents-Child group ndash according to what guests preferred The group for golf headed for a friendly tournament at Fuchun Resort Golf Club while the other enjoyed a spa session and a tea tasting ceremony The children spent time at Zoo Coffee a creative club located in a shopping mall where its unique set-up resembled a quiet forest wonderland with a myriad of wild animals
Guests then went for a boat ride over West Lake and watched a large landscape live performance created by three renowned directors ndash Zhang
WEST LAKE STORY
A TRIP PLANNED AROUND HANGZHOUrsquoS REVERED WEST LAKE TELLS OF THE DESTINATIONrsquoS RICH
CULTURE AND SCENIC STORIES
Yi Mou Wang Chao Ge and Fan Yue Guests visited the largest isle in West Lake which is called ldquoThree Pools Mirroring the Moonrdquo and covers an area of 6000 square metres The shadow of the isle the elegant garden and the scenic beauty combined makes the isle one of the top 10 West Lake attractions particularly popular during the Mid-Autumn Festival
The group also visited the ancient He Fang Street which has a profound history Consisting of the historical commercial civil and architectural culture of Hangzhou it is the best place
to get acquainted with the destination Groups also enjoyed the ldquoSong Cheng Eternal Loverdquo drama which is known as one of the more acclaimed shows in the world The performance describes the hardship of Liang Zhu ancients the magnificence of Song Palace the fierce battle of Yue Gu Jun the song of Liang Shan Bo and Zhu Ying Tai and the song of the white snake and Xu Xian These stories are told through a spectacular display of sound light and stage effects
70JUNE-JULY 2015
Sofitel Hangzhou Westlake Hotel
Golf tournament
70 Engage Hangzhouindd 70 24515 1149 am
71JUNE-JULY 2015
Engage
Aprilrsquos Wine Down Wednesday organised by ACI HR Solutions and Biz Events Asia gave guests the privilege of a first look at the new Club Lounge at Hotel
Jen Tanglin Singapore (formerly known as Traderrsquos Hotel at Cuscaden Road) Over 90 professionals from
the MICE travel tourism and hospitality sectors networked over drinks and a buffet spread with an
impressive display of sweet treats Guests also had the chance to look at guest rooms on the newly revamped
Club Floor The event was sponsored by Hotel Jen Tanglin Singapore and duetto
HAPPY SNAPS
FROM WINE DOWN
WEDNESDAY
71 Engage Hotel Jen WDWindd 71 24515 1149 am
72JUNE-JULY 2015
ćľŅǴŭƀ뼷āĶɽĄŗۍĉדĀϝĀŞ뼵ϾĀЌѠͱກĀěɁǟħކՠĀǚ뼶ĔȏϝĀŞ뼵ЌѠŠěɁǨͳȩĀĄqಌϾr뼷খأćӃɯӍЌѠ˖Ӫˡġ뼷ĉĶǨɶᅆŠڥĀďĄಌϾĀǃɩ뼷ƦϿĠě֏˺ॎӃɯģĝćĞƶѲʑħϢеǙҜಌϾɆԥ뼶ȁˤ뼷ĔĂʿāĶјǭŗqಌϾrǟħ٧Āǂʚ뼶
ľŅǴċʃ뼷āĶćĂȏοȢКɁʸˋˡʭĀʗˡĉՂNjȒŠğʑ뼷ɝŴĶƧħqಌϾrĪǭػ쨵ĖqಌϾrĴ뼷ƣźŴĶԒĞĖƇĬ쨵뼶ӗęĠĀĉĀƫĄ쨰qಌϾrźŴĶԒĞĖŕķ౯ĀЌѠŠԚċЌѠȞײ뼶ȆƻɝӍqۈिrǟħĂċŞҠƣźŴĶԒĞĖƇĬĴ뼷āĶǨīĖĀĄ쨰NJ뼵Ġʻ뼵Ljǥ뼵ݶиĀʇҌŠȱਢɁ뼶
ឧࡢ뼷ભȘʆĉˍĂĀۈिȢćᎴŐ뼷Ʀďě֏ˡĎĸ뼷ۈिŞҠஅƧĂԿԵĈवƺĀęኧ뼷ڇۃŎƼЍĀԄӪӃɯĉՂǡϰ뼶āĶȠƱ뼷ĔĂԿęĀ
ኧďĄࡒĀNJ뼶ȁˤ뼷āĶјǭŗလिNJۈǟħĔĂʿĀǚǦ뼷ŗĸdžفĀƄਬƺ뼶လف˧ǘdž뼷χƎǢĈԣŭĀ뼷ĄġŚŕƳĀهƞ뼷ԵĈqġŚσفƥيrĀݔ؆뼶அƧƜƚॸćॸĂɁƜƚĂƟ뼷фĘĀလفӲ˴ƄΡȸĠɹ뼵śĠɹ૨뼷ĝđħфĪҍ۵ӲĂśȥſƄᐻĀσ뼶ƄΡۈिŞҠƧƍͳ뼷ƄΡȺໆѲĈĠĬϵɘ뼷ۈि˧ăěģăˆϚȺNJĀ뼶
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72JUNE-JULY 2015
72 Chinese Editorial Lettersindd 72 24515 1150 am
73JUNE-JULY 2015
73MAY 2015
ƼЍ˗ՅЌѠ˥ʿಌϾЌѠˡϘċȞײʗ२ĉƯ뼷ħಌϾЌѠǭąƼĤĀԶѤ뼷ģǞơըdž˽ȞײŢƍͳಌϾӃDŽĀăגɸɾ뼶˗ՅЌѠ२ĉƯȜƍͳѲʹȉಌϾժΆʪʸćĂŐ뼷ƯʭѲʹҺʓа뼷ɡӴĀԜӍࠒΙĀ˝ՊƑħϭދ뼶ȮύNjęϙѲʹ+CEQDWEEKѲʹ˄ύʕᘶƋʕǟĀĻːࢬѱΙǝ뼷ĖƋʕďĀՒŞጣ뼷ǞĖƬԐԵ뼷ఁบጣ뼷৯χƯغĉ˴˖뼷ƲĂċժΆĝɩĖߙϜߝ뼶
ć˗ՅЌѠ२ĉƯĘ뼷ȜĈʈʞɩľߙϜাۋĀƯغĉ˴ΏDŽ˖Ӫ뼷ȺġಗĂǩDŽ؈ǂೀ뼵Ăǩೀ뼵Ăǩ˗Յਓĉ˴뼷ŗӍĂǩƼЍਓϢ˖Ӫǀȗ뼷ŴĶȜࡄħਓϢĘԭċȡĀ˖Ӫ뼶źƲʞऒĀਓϢʠߔಌϾӃDŽĀχ₈Ƭʇ뼶
ĤȀะɸľʞĎĢſŚʘ뼵96뼵չՍȓѣ뼵ՍၽݭDŽ뼵ଔӘݭDŽŠײĀӅśଋąύݔƬЌѠמćĤȀะऄЌѠঢ়ډЌťࢨƬЌѠݔDŽĀмȞॏě뼶ćॏěĘ뼷ڏˡߊͳȩˋśଋਓॏ˽מćƼЍĀŕĤмˡ뼶5ampŚܕߝĈՃȓѣ쨞ĤȀะ쨟ɽઠKUCڱӍěجƖҠӍūǕ쨣Ӄɯ뼵ƱůۈGGJCPԶФ뼷ˤơƜƚħęŝՇҜąĂċĻŗःˤιȸ뼵จęĉȱͶŠąݔƬЌѠŕĤƚяĀĂċݘČƯě뼶
73JUNE-JULY 2015
ɾϒǛТঢ়ЌѠמġŕęĀΪӃࢰȞײǛĎӽȜɘɾϒ⏜ࠑ뼶٩ʹćŭũˡ뼷⏜ࠑǛĎӽʇҌȜшĈǎϢӭ뼷˄ѲĈǚϗᤂːƶМĀěڱӍƜƚɁŞ뼷ಗƪċၰěढ़Šċěڱढ़뼶ˤơş֏ϝĄҬŅŭǛТঢ়ЌѠמȉ1TKGPVCN5GC8KNNCUCPFQVGNQORCP[VFڑ፴ৗڱćǘ⏜ࠑũѲ˟ȷǛĎӽЌѠŗĎĀԨĂċϝ뼶
क़Ś쨞OCTCӘЌѠӍʇҌ҈ثQVGNU4GUQTVU쨟ǘඳୌसӘራҠũѲĀ҈ثӘЌѠ쨞OCTC$CPIMQM쨟ć˥ūڏDŽąοȢКĀũˡ౯К뼶҈ثӘЌѠѲĈǎϢӭ뼵Ăċঢ়ډƄ˪േ౸뼵ĂŝʞǘljڝĀЌť뼵ĂċĐɒذƬʇħМƬĀƄჾКၰěढ़뼷ŗӍƪċĠβĨढ़뼶ĠβĨढ़ĀʋύරඌغŪ뼷ĻźӖĀĢƔʾϞɌʭ뼶ب
73 Chinese Sound Bitesindd 73 24515 430 pm
74JUNE-JULY 2015
ŊĈĉĻŗΞĘʄĄĂǝƄՃĻĨ뼵ĠĠӴĀŚęĝ뼶ȺۍĉדĀटĐę뼵ᇱЉĀΝբŠƍͳĀ϶ᇫሊş֏ĀŀƚໆѲȢĄġŚǀ뼶ȮϾĀʁĤҠ뼵ăߟĀĤĐŞઝǒҠĖōǩĀʋභ뼷ĘʄƄĴƄăćᄏƜƺŠŀƯ뼶
ĘʄĨŪħġŚě֏ˡĀȶ뼷פą؈ŠӃɯٲŢ˺ॎӃɯˡӪĀڇŠ؈ॸဩ뼷ԨĂĈϙʲɫĄˬιʘĀşТ뼷ȺˢϞవȘʆęΝ뼶ăΡǷȮċŚŝǝΝśşǡϰĘʄ뼷ĝĨڨǷŗŕŨĀĴǎĖТ뼶ĘʄӃɯٲŚӃɯਇɘǥːϵŀȩФ뼷ύǘĈŎԭħϔϙĀιʘ뼷ĘʄƲŭĝڇۃąƞęՏŚěڱӍ֏זĖĔƀڏDŽ뼷Ȇġďಗą(QTOWNCวݭġŚę˺ظ뼵ցЍ҈뼷ŗӍɩᕹϝĀĘʄŚĴظঌєŠĘʄŚǗΆ뼶
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qŢǘěغڱĎĸ뼷ĘʄĻĸԵĂНĈϙʲɫ뼷ƦؼąƄՃĻĨ뼶פąЌѠƥʋ뼷ĘʄŃĈňĠăǜՏĀɁŞŗӍԵĈȆŞɡĀբžŴĶ˝Պ뼶r
ěڱɁŞҤćĘʄĘʄшĈϿĠęՏě֏Ɂࢰ뼶ĘʄĤŚűז֏ƺĀŚڇۃġķďĄȺġĂċŕԵזӍƜƚɁࢰ뼷ƦؼģĄĠŭĎŚޱǫʕˡѩŞ뼶ĘʄȘűě֏ġķģĄڏěĀז֏ԨĂċډĀŚě֏ɁŞ뼷ƑĄڏѩĂȸ֏ěƂĀχџ˝Պ뼶ԨĂċџলĀɁŞĄĘʄŚěڱġķ뼶ĔċŗڏѩęՏŚěڱ뼵ԄӪΡƦʄʭʋĀěڱġķŞހŝݖઽͲġķ뼷ʁƶdž
Ęʄě֏ˡLjϋ˓ஸ
Ǘ˸뼷ȉʋභоŚӚ౨եȠʫ뼷ιʘѲƶϔŨຂ뼷ŞȗʞīĐћয뼶ěڱġķшĈĂċǚϗːƶМ뼷ĻગĉĀƄჾՏၰěढ़ŠċęŇăDž뼵ɧϜᰋࡊĀĠβĨěڱढ़뼷ߴĈŕϵɘĀƬڐͶՕӍǜཥѲ뼶ˤʋ뼷ěڱġķʭģѲɪĀʁƶեęЌѠ뼷шĈǎբҍϾϢӭ뼷ѲӍěڱԜӝ˖ӪमƼ뼷ĻӖՏĀěڱŠƜƚ뼶qrƼЍΡ뼵2ʠĉěӍͶԉěڱ뼵ljۈिş֏ݭDŽŭěŗӍġŚŭĘʄȘűěũDZȐၰĝćĔƀڏDŽ뼷˄ɩĖƶ뼶
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Ĉqʁƶแrƥ؆ĀĘʄŗȺযĀęڇۃĀӃɯѺ۷ࡒNJЪጠŗӍՏĀŚě֏ƜƚǡĎڏѩ뼶
ǚтƂ
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74-75 Chinese Cover Storyindd 74 24515 1150 am
75JUNE-JULY 2015
qύǘĈŎԭħϔϙĀιʘ뼷ĘʄƲŭĝڇۃąƞęՏŚěڱӍ֏זĖĔƀڏDŽ뼶r
ːĘʄӃɯٲŚӃɯਇɘǥ
ȞЌѠ뼶ĔŝЌѠŮĈǎϢӭ뼷Ӛ౨ǕǻύĂƁڝƬĀūǕݱɽˌ쨞Ӛǘŭͳ쨟ǨϐӚƦŪ뼶
ĻગĠǩਓϢ뼷ƦؼшĈۍĉٵґĀƬסĐɒذŠʕђĀϜٲ뼷ґʸˈƞՏĀƜƚ뼶ĀѲʹĄǘŗǡΟǼĀϜٲϐҜȥŪ뼷ƧȺŒŞ΄ąˈľŅȉλĎĀȗЯ뼷ŐଟĀŬǰƅ뼶
ԨĂċກĀɁŞקĄк˟뼶к˟ĄĂċמඵӭŠЌťǘĂɆĀ२ĉě˴உǒˌ뼷ŞƳĘʄĀġķŞь뼷ĄĂċʗŦȏˣߜĂċћ뼵뼵ΜĀˬǎ뼶ƜƚॸĻŗಶůĔƀĀˬǎǟħƜƚɁŞ뼷ŕґʸăɸľĉĀƜƚ뼶
ӃɯѺ۷ࡒĘʄшĈযĀ˥ͳΝNJЪጠŠ۵ĠΦࡡ뼷եϒĀՕNJȉŞĤɭɌĀĠƟNJȠઽʸ뼷ŪąĈĀʄ৫NJ뼶ʋභоŚӚ౨űז쨱ĈŎɸľŭĀġŚԽڄӚ౨ȉѲʹɧϜĀԽŠdžͳ΅ăෲĀΝᴂዣχƎঞĄȘʆɯϢĖĘʄĴĀκɯƥŞ뼶ʞǘᐤҠŠ༽ҠĈŎĀࡊŚĀƳߋӭӚ౨뼶ĔȏբžĝĄ˺ॎӃɯͱƜƚǡӍƜƚŶĀŕމŅ뼶
ͻĘʄŮĈŒѧǫԘĀեϒᆶŝԳŠƬďĻˢТĀसӆŠിӆĝĄڏѩě˺ӃɯĴăĻǸľĀӗމƥŞ뼶
ĤNjƄՃĘʄшĈϿĠڏѩęՏŚ֏זŠěڱĀɁŞ뼷Ʀ۵ĠĀϾӍԄӪЌѠģĝшĈϵɘ뼵मĀʗˡěڱѲ뼶ƜƚॸĞߜˣο˩ܪĀɁŞ뼷ĘʄȜĄĆĀŕՊ뼶˝މ
ƜƚॸăҨছ˝Պć06ĘʄڏѩĂɁϜЬƬݔĀ৫Ţ뼶ĔŝΪφĠŭષ۵ĠDŽˡę˺ĀஉǒˌȜ२ĉěǨ뼵ډԐढ़뼵Ќኃ뼵ঢ়ډфŠஉǒˌʪʸħĂɆ뼷ħƲĂʞĎਓǙҜǡǨλĈĀ৫ŢɆԥ뼶உǒˌԵĈĻગĉνӐКٮЌ৫Ţ뼷ͱĉၰěКĀˬǎ뼶ǩŚĀԐढ़ǂೀ)TCPV$TWPUGFGPŃĻħƜƚʔǻǭ˱뼷ŗӖਓϢĀˍ뼶06ĘʄɆƍĀĄћĂƄȕĀȞʞ뼵ՇҜƺŠџݔ뼷ŕґʸ
ćĔƀڏDŽĤмȞşҘě뼵Ĵল뼵ƜƚŶ৫ŢŗӍΡě뼶ǨŗŚōǩȞײƧʑӘϙ뼵ı҈뼵KOO[JQQ뼵ᅱᅧ뼵วѩŴĶĀƜƚ뼶ڏŠɲϜϙĝ˝ՊćĔƀݭ
АҔćĘʄϒʋභƳΟǼĤܪҠʭ뼷๗ŭĘʄȘűڏѩŞĀnjĴѲʹ
74-75 Chinese Cover Storyindd 75 24515 1151 am
76JUNE-JULY 2015
ТŪιͲĔٯĄƦͲȒĀƂ뼷ĻĄۍĉדኁĀĄЌѠӍӃɯ˖ӪˡĀߊӿϰϰఆĨƚȡ뼷ŊĨӍĴŢϢеɘDŽڥɘ뼶뺭
ćǗŔɫ뼵55뼵ȖŠ)EJCVDžǗŔʘԭħşТĀƎĐ뼷ĉȉĉƥǎĀˈਜঞĄӚӐŠάȱͶŕȶđĀƶК뼶Ţǘߊĉ˴Ďĸ뼷ĈąĔȏǗŔʘĀৗՎ뼷ŢϢеɘDŽɘďȻīΜƦͲڏ뼶Ļ뼷ďϝǡĀŰߧƦҶ뼷ЌѠӍӃɯ˖ӪˡĀߊӿڥఆĨƚȡ뼷ŊĨӍĴŢϢеɘDŽٯɘ뼶뺭뺭
२ĉϢе˖ӪĄࢨˡŪβĀȱਢ뼷ਯȺĄćЌѠ˖Ӫˡ뼶ĂŝśɡĀЌѠκΓīƧźĢŹǜതڌŢƋҠŒũĎ뼷ąĢŹŠതćɳ뼷ĈĠɹ쨵ňĠĴȊ뼷ࡍהŢƋĀڌćϢе˖ӪĔċցΆĘ뼷ЌѠߊӿТăĖЌѠćܦΰɌʐਓϢŦƟĀnjː뼶
ͱϿߊĉ˴ˆ˽ɝĂɝĢŹĔċɝʚ쨰ϢеěǂƚȜŀNjιƈāĀʅȁĄƇĬ쨵ȺǰďĄǥʿĀӷݦȱͶŠϢеĀฑࡄʇ뼶ĂҶŗકƥ뼷ЌѠߊӿƙĀĄqӚӐȱͶrĀŀNj뼷ƦăĄڙᆃĀˈ˱뼶
ljĂċߩղϰϰĄŕՋĀ뼶ƜƚغͱϿĄȁħԚċЌѠȞײ뼵ЌѠĀŞžͱȁЌѠǔɘDŽջĤDžʅȁŢԚĂŝЌѠмŀ뼷ȚЌѠߊӿĈޡȉĔǩದćϢеԒͶ뼷ũ˧ȉŴĶӚӐʸǟȱͶ뼶ȚНʥ쨰ăĻŮʘľǗŔɫͱҽƱĎȉϢеӚӐʸǟȱͶ뼶
ſŚʘěڱȉƜƚŭƼЍěڱ٩ԏ뼷ۈिȜҬφڇʠԄӪӃɯɁ뼷ƦԄӪƜƚȜભŕęˌŒ뼶ȁˤ뼷ĞđćതڌպݰĀě֏ˡġŒĂᤋ뼷ЌѠďκӚӐĂжƬΙ뼵ƬвĀߊӿ뼶
ӍĴŢϢеɘDŽɘĄȌīϢеŕĈвĀƶʑ뼶эɘăȚȩФߊĉ˴ŢϢеŠĔඐŀNjĀȶ˸뼷ģĄƬߊĨƺĀƶʑ뼶ĴǎĄȱਢ뼶ȮŕŶĂơȉϢеԒͶĖĪĂơĀɘăˆ˽ɸľċŇĴ뼶ŚʠϵϢеɆԥϯȗශઆȓѣ49QTNFYKFG˥ʿŢۈƖŞҠě֏ˡɘDŽąĂЬз뼷ʪưФĈĀದćϢеĈߊӿȉŴĶɘ쨱ˤʋ뼷ɸľĀߊĉ˴ΞħŮđŴĶιďΚȥŪӪ뼶ĔċƄࡢħۈƖҠĀߊˌǀȗژąܔѧ쨗
ȁˤ뼷ħąŕęՃʇŞƬߊƯě뼷˄ϢеɘĈвॼ뼷κƙĖŗĪڨǴž쨰s đĈࡄNjŠƱķ뼶ǚŢϢеđϭࡄ
Nj뼷ਯȺĄćƸĀľԘġ뼷ϢеňͲďĨƴśĆĄśǘŬķͱĄȩǚˆޚƦǢ뼶ǞĎ뼷ĈƱķƷĨϢеƱ˖뼷ĂϢеƱ˖뼷ĆŪβĀǴĢƔďƬ뼶߀
s ĠɝũǽКʚϝ뼷˄ɑϢеȀŗĸdž뼶ĔĄĂƞڇϢеϨȉƸĀƤƶʑ뼶ĻŗȮqħƇĬr뼵qƧڒr뼵qƇĬr뼵qɑĆffɑгār뼵qĆĀğʑƧrDžɝƶКũ˧뼶
s ĞѩʑdžɃϢеĀѢˆ뼶ϢеƫĆĀɝʚŶ뼷ăđŮĄӕҢćŦƀ뼷ɝȠȱĀɝʚ뼷ĔƟĆĈĻĨȌīϢеŊĈĞĖĀʋĀƱʜ뼷ģĻŗӚӐŐϢеŢĆĀƱķ뼶
s ыħϢеԵĈҲĀʋ˖Ӫ뼶ϔĄҺ˱ĀȅѮѲʹ˖ӪģӖ
ŗźϢеƴīĆňķ뼷ĨdžɃŴĶĀ뼷ȮƦźŴĶŢĆмŀČƗ뼶
s źϢеƢƅĆdžɃŴĶĀ뼶ěڱĉ˴ƼƔdžɃŴĶߊĝЏʫغĀ뼶ȁˤ뼷ժዓȴ뼷ăđǙᛃ뼷ģăđߣŎǟśѢˆ뼶ȮĆĀɝŠɽʪ뼷ϢеĨѿʓƢƅĆĄdžɃŴĶƥǡǨĸĀƸ뼷ƦؼģěźŴĶƴīĆňժķŠůķ뼶
ʘľȉϢеƥǎĀˈਜŠӍĴĀɘ뼷ăȚĻŗźĆŨэТŪιͲ뼷ƑȶđĀĄĻŗƬĆĀߊĨƺŠϢеĀƫǼ߀뼶
JTKUVKPG)COCTTCĄ49QTNFYKFGɽઠ뼶49QTNFYKFGĄĂؽƖҠۈŝŚʠϵĀϢеɆԥϯȗශઆȓѣ뼷шĈο˩ࡒĀě֏ǀԥ뼶˽ȓѣĪĀۈƖҠӿʗɠħϢеǭȉě֏ȠȱĀјƶ뼶٩ƢނŰ뼷ɑˢˈȉJTKUVKPGԒͶ뼶Ǘ쨰EJTKUVKPGICOCTTCNTCYQTNFYKFGEQO뺭
76JUNE-JULY 2015
qɘăȚȩФߊĉ˴ŢϢеŠĔඐŀNjĀȶ˸뼷ģĄƬߊĨƺĀƶʑ뼶ĴǎĄȱਢ뼶ȮŕŶĂơȉϢеԒͶĖĪĂơĀɘăˆ˽ɸľċ
ŇĴ뼶rCHRISTINE GAMARRA
LRA WorldwideɽઠؽƖҠۈ
ƢԺ
76 Chinese Knowledgeindd 76 24515 1153 am
IBC IBTM China ADindd 50 13515 833 pm
ಌϾ٧
7 Sabah Tourism Board ADindd 7 24515 1235 pm
36JUNE-JULY 2015
TalentAndMentor
There is no argument ndash talent is one of the most common and hottest buzz words in business events and hospitality While many companies experience what appears to be a talent crunch in Asia one professional who has spent years in talent assessment and human capital strategies suggests the ldquoright fitrdquo might be the bigger issue
Thomas Wai director for Asia Pacific at Talent Plus Inc says the challenge of identifying engaging and retaining talent differs for a region as large and diverse as Asia Pacific With his work bringing him to over 30 cities in China including the third and fourth tier cities Wai has met ldquogreat people who are driven honest and hardworkingrdquo and seen career fairs in Shanghai filled with tens of thousands of candidates expressing genuine interest Identifying talent is likely to be an issue here according to Wai and the question companies should be asking is if there is a structured and effective interview system in place to identify the right talent
For mature cities such as Singapore and Hong Kong talent retention is at play
ldquoUnfortunately many organisations do not pay sufficient attention in re-hiring their people They pay little focus in developing their potential They focus on peoplersquos weaknesses rather than setting them up for success As a result talented people leave the organisation and recruiters assume that they cannot find people to join themrdquo Wai says
ITrsquoS NOT ABOUT THE MONEYThere is a misconception that salary compensation and benefits are the most crucial investments in employment or talent retention While they used to be the key elements to attracting and retaining talent evolving socio-economic factors along with a thirst for information and constant change brought on by the Internet age have shifted mindsets of working professionals Wai calls monetary benefits ldquosatisfiersrdquo but not motivators
ldquoThe key motivators to truly engage and help us to getting and retaining our performers are recognition one-on-one time mentoring setting them up for success paying attention to them listening to their physical and emotional needs helping them to become significant and allowing them the freedom to be the very bestrdquo he says
We are well aware that a sustainable work force be it in the West or Asia Pacific starts from the top And it may be the hardest but most rewarding step Top leadership will first need to show commitment in building a talent-based culture and demonstrate that they care about their people
ldquoThen you need to understand the DNA of your top performers decode and understand what makes your successful people successful Use these DNAcharacteristicstraits to create an interview as part of your selection consideration when you are considering new candidates or promoting from withinrdquo Wai says
THE LUXURY OF TALENT
SCRAP THE IDEA OF A TALENT CRUNCH WE HAVE THE TALENT IN ASIA BUT DO WE KNOW HOW TO
GET THE RIGHT HIREWORDS KRISTIE THONG
36JUNE-JULY 2015
It is useful to evaluate his potential so as to help him with his blind spots while putting focus on his strengths
On top of constant and open communication Wai recommends ldquostay interviewsrdquo These interviews recognise the achievements of employees and identify subsequent steps for growth
ldquoThis way you would have a better chance of creating a sustainable work force for the future state of your organisationrdquo Wai adds
SUCCESS SHOWSA sustainable workforce translates to a successful business Wai cites the example of the Capella Hotel Group where its property in Singapore continues to enjoy one of the highest occupancy rates since its opening six years ago When the group took over the Ritz-Carlton property in Bali it enjoyed the ldquobest year ever after 17 years in businessrdquo Founder Horst Schulze was quoted in an interview saying itrsquos all about the right hire
ldquoWhat a customer wants is no defects timeliness and caring service How do I know my front office manager is taking great care of my guests I can ensure this by selecting the right talent Somebody that has it in themrdquo
The effect flows through every aspect of the business
ldquoYou could see the positive results from their high level of guest satisfaction guest retention employee satisfaction and ultimately financial rewards for the owner and investors as wellrdquo Wai says
36-37 Talent and Mentor Thomas Waiindd 36 24515 1140 am
37JUNE-JULY 2015
37
ldquo
ldquoThe key motivators to truly engage and help us to getting and retaining our performers are recognition one-on-one
time mentoring setting them up for success paying
attention to them listening to their physical and emotional
needs helping them to become significant and
allowing them the freedom to be the very best
THOMAS WAIDirector Asia Pacific
Talent Plus Inc
37JUNE-JULY 2015
szlig8QGHUVWDQGERWKWKHLUtalents and desires and their weaknesses and blind spots
szlig)RFXVRQWKHLUWDOHQWVDQGcreate platforms for them to exercise their strengths
szligHHSDQRSHQGRRUSROLFIRUyour teams to approach you with concerns suggestions and innovative ideas for growth
szligQGLYLGXDOODFNQRZOHGJHtheir hard work and achievements do it timely and sincerely
szlig5HPHPEHUWRWDNHWKHWLPHto understand why a team member would make the decision they made and why instead of rushing to judgement about a decision
KEEP THE MOTIVATION
36-37 Talent and Mentor Thomas Waiindd 37 24515 1140 am
38JUNE-JULY 2015
Knowledge
IT MAY SEEM OBVIOUS BUT THE STARTLING TRUTH REVEALS A GAP IN HOSPITALITY SALES TEAMS AND THEIR ABILITY TO FOLLOW UP
In this day and age of email SMS Twitter and Gchat personal contact is still the most important way to build relationships In a world of ever-increasing automation and impersonal service a hotel must distinguish itself from its competition Hospitality sales teams need to realise that product and price are very similar in todayrsquos market What will be the clientrsquos reason for awarding a piece of business The relationship with the customer and the loyalty built up over time Hospitality
38JUNE-JULY 2015
THE ART OF FOLLOWING UP
THE LUXURY OF KNOWLEDGE
WE OFFER INSIGHTS FROM TOP INDUSTRY PROFESSIONALS IN A SPECIAL
KNOWLEDGE SECTION GO DIGITAL WITH US BY ACCESSING FULL VERSIONS
OF THESE ARTICLES ONLINE
CHRISTINE GAMARRADirector of Operations Asia PacificLRA Worldwidechristinegamarralraworldwidecom
sales teams must be in the business of building relationships instead of taking orders
A prompt and personal follow-through with the client is the most effective technique to gain commitment Following up not only displays a sense of urgency for the business lead it gives the opportunity to advance the sales process towards a decision The timeliness of a follow-up is another factor that will communicate your reliability to the client A follow-up should not be later than 48 hours after the last communication with the client
An effective follow-upszligHVLQFHUHDQGFRQILGHQWszlig$VNRSHQHQGHGTXHVWLRQVWKDWLQYLWH
the client to elaborateszlig3UREHLQWRRXUFOLHQWOslashVUHVSRQVHVszlig2IIHUVRPHWKLQJRIYDOXHOtilde
for nothingszligHPRQVWUDWHWKDWRXXQGHUVWDQG
what the client is looking for
Read the full article online at bizeventsasiacomluxury-of-knowledge-follow-up
38-39 Luxury of Knowledge_KTindd 38 24515 1140 am
39JUNE-JULY 2015
WHAT SHOULD YOU LOOK OUT FOR BEFORE PENNING AN EVENT SPONSORSHIP AGREEMENT
Exclusivity ndash Most sponsorship agreements would provide some form of exclusivity This is to avoid competitors sponsoring the same event or to avoid association with a conflicting category Where category exclusivity is provided for its scope must be clearly defined Eg A soft drinks sponsor may agree to exclusivity for non-alcoholic drinks or insist on being the only beverage sponsor
Trademarks ndash The agreement should state the manner and form (colours font size proportion to surrounding text graphics etc) in which the sponsorrsquos trademark may be used Likewise the sponsor may wish to conduct its own advertising and the event organiser should also have control over the manner and form in which its trademarks and logos are used
Payment ndash Often involves a hybrid arrangement where a percentage of the fees is paid up front and the remaining being paid in accordance
WORDS EL KWANG
Duetto a technology and services company offering medium to large hotel groups and casinos a three-year old system that assists in implementing revenue strategy In an exclusive interview with Biz Events Asia Patrick Andres executive vice president Asia Pacific for Duetto explained that the program uses sophisticated algorithm to gather information from web shopping patterns competitor hotel pricing airline traffic special events and social ndash all to understand market behaviour The systems will ideally allow hotels to optimise price profitability by category It also provides hotels with visible real-time information to make necessary business decisions such as adjusting accommodation rates on their websites or in contract negotiations
It ultimately provides the opportunity for hotels to implement an ldquoopen pricingrdquo structure that will benefit the consumer in the name of rate parity yet allows hotels to sell at a more profitable rate Open pricing is an evolution from traditional revenue management Instead of closing out lower rate categories it allow hotels to shrink or increase price differentiation between the room categories This hopefully leads to more yieldable corporate rate tender agreements in Asia much like what the American market is experiencing Yielding corporate rate agreements allow hotels to market profitable rates during peak demand periods
Read the full article online at bizeventsasiacomluxury-of-knowledge-duetto
39JUNE-JULY 2015
JOIN THE PARTY
THE GAME CHANGER
with a performance-driven schedule Where productsservices are provided in lieu of sponsorship fees the manner of determining their value should be spelled out along with warranties as to their quality standard and merchantability also incorporated
Exit ndash Long-term agreements should have a termination clause allowing parties the opportunity to call it quits with and without cause anytime during the subsistence of the agreement Grounds for termination may include either party bringing the other into disrepute late payment of sponsorship fees and cancellation of the event
Read the full article online at bizeventsasiacomluxury-of-knowledge-sponsorship-agreements
VICKI HENGDirectorVicki Heng Law Corporationvickivickihengcom
ldquoDuettorsquos new strategies within their systems might allow hotels
to regain pricing power ldquo
PATRICK ANDRESExecutive Vice President Asia Pacific
Duetto
38-39 Luxury of Knowledge_KTindd 39 24515 1140 am
2 0 1 5m i c eMEETINGS INCENTIVES CONFERENCES EXHIBITIONS
10-11 September 2015Suntec Singapore convention amp exhibition centre
wwwmiceasiaexhibitioncom +852 3975 5710
miceaSia
100+ Exhibition booths
5000+ Visitors
500+ ConfErEnCE DElEgatEs
8 aCCrEDitED Workshops
2 frEE ConfErEnCEs
30+ prEsEntations
This prestigious Awards Evening will be judged by a panel of leading event organisers from throughout the Asia
3DFLAgraveFUHJLRQLQWRWDOWKHUHZLOOEHDZDUGVXSIRUJUDEVWRVROXWLRQSURYLGHUVYHQXHVDQGHYHQWRUJDQLVHUV7KLV
evening awards party will be after the exhibition on day one of the event and it will be a fantastic way to honour
the work of Asiarsquos Event Professionals and provide a great QHWZRUNLQJRSSRUWXQLW
This event brings together leading Event organisers Meeting Planners Corporate Buyers Venues Hotels Attractive Suppliers Event Technology Tourism Boards RYHUQPHQW0ampVSUHGRPLQDQWOIURPWKURXJKRXWWKH$VLD3DFLAgraveFUHJLRQ
For more information about MICE 2015 and Awards Ceremony please email miceoliverkinrosscoukFor exhibition ticket registration please visit wwwetouchescommiceasia2015
40 Mice Asia Pacific ADindd 40 16515 653 pm
amp210DJDGB)$SGI$0
41 Sentosa Golf Clubindd 41 14515 838 pm
42JUNE-JULY 2015
WWHY SINGAPORE CONTINUES TO STACK UP
AS A PLACE FOR BUSINESS AND MEMORABLE
EXPERIENCES
SINGAPOREDelveInt
o
WORDS EL KWANG | KRISTIE THONG | GINA SIN
42JUNE-JULY 2015
42-44 Delve Into Singaporeindd 42 24515 1142 am
43JUNE-JULY 2015
e worked really hard to ensure that our attendees
feel like they are getting a luxury experience
where wersquove thought of and arranged everything
You really have to think of everythingW ldquo
HIGH-ACHIEVING QUALIFIERS OF US-BASED HEALTHCARE MARKETING CONGLOMERATE
FOREVER LIVING PRODUCTS WERE TREATED TO A TIME OF THEIR LIVES IN SINGAPORE
WORDS KRISTIE THONG
Soundproofed walls of the Sands Ballroom of Sands Expo amp Convention Centre Marina Bay Sands in Singapore could barely contain the pulsating excitement of the crowd Upbeat triumphant contemporary music and exuberant cheers could be faintly heard from the floor right below it Walking into the ballroom as an observer was an experience in itself illuminating hues of pink blue and purple danced along to the beat of the music in sync with cheers and dancing amid the crowd the dazzling lights fell against the unique clusters of crystal-like structures high on the ceiling resembling thousands of balloons just about to fall
This amazing sight was Forever Living Products Global Rally held in Singapore on April 19-27 2015 Forever Living
THE LUXURY OF HEALTH
Products a multi-level marketing company that sells aloe vera-based drinks and bee-derived cosmetics nutritional supplements and personal care products hosts an annual Global Rally to celebrate the success of its representatives also known as Forever Business Owners (FBOs) and award them hard-earned Chairmanrsquos Bonus cheques It is a time where the company shares new directions launch new products and provide training and inspiration
ldquoOur business model works in such a way that in order for our FBOs to be successful they must first help others reach their goals This ensures an environment of passion and compassion where people can aspire to be what they want to be and are given
the tools to change their lives for the betterrdquo says Ashley Hower director of marketing at Forever Living Products
ldquoBy having leaders and qualifiers hearing and sharing their stories and tips for success they are inspired to set goals and reach for their dreams The entire event is very celebratory and empowering ndash it feels like a big family reunionrdquo she adds
Each Global Rally sees over 7000 FBOs coming from 106 countries and runs on an extensive itinerary comprising training sessions lots of entertainment and unique experiences Having previously hosted the rally in Hawaii and London and heading to Johannesburg in 2016 2015 was the year for Singapore and for Asia
ldquoWe are always looking for new and exciting destinations to take our FBOs We want to make our Global Rally lsquoan experience like no otherrsquo and know that it begins with the destination selectionrdquo
While the country naturally holds up as an attractive tourist destination Hower shares that Singapore was also chosen in part due to its history that parallels Forever Livingrsquos brand values Drawing similarities to Singaporersquos founding father Lee Kuan Yew and his passion to create a safe and prosperous society for its citizens Forever Living Productsrsquo CEO Rex Maughan thrives on a similar belief of helping people from all over the world look better feel better and achieve their dreams
ldquo
42-44 Delve Into Singaporeindd 43 24515 1142 am
44JUNE-JULY 2015
Putting an incentive program of such scale is no easy feat Forever Living worked closely with Pacific World to ensure seamless logistics for travel meal planning and activities
ldquoWe worked really hard to ensure that our attendees feel like they are getting a luxury experience where wersquove thought of and arranged everything You really have to think of everything ndash how the attendees will feel when they arrive at the airport what their first impression of the hotel is the convenience of getting around what activities they enjoyrdquo Hower says
Some of Singaporersquos local culture and experiences were brought into the program this year Qualifiers were brought to Sentosa Island for a fun-filled day culminating in a beach party feast and entertainment Top
qualifiers were treated to a special dinner at Gardens by the Bay followed by drinks and desserts at Ku De Ta ndash arguably Singaporersquos hottest night spot on top of Marina Bay Sands Throughout the program there was cultural entertainment infusing Chinese and Indian influences and many opportunities for FBOs to try the local cuisine
ldquoSingapore was a fantastic incentive travel destination The melding of the cultural history with the modern Marina Bay Sands gave our Forever Business Owners a luxury destination and a cultural experience they couldnrsquot have found anywhere else Singapore was clean safe and easy to get around Our Forever Business Owners enjoyed visiting Sentosa sampling local cuisine and exploring everything Singapore had to offerldquo Hower says
ingapore was a fantastic incentive travel destination The melding of the cultural history with the modern Marina Bay Sands gave our Forever Business Owners a luxury destination and a cultural experience they couldnrsquot have found anywhere else Singapore was clean safe and easy to get around Our Forever Business Owners enjoyed visiting Sentosa sampling local cuisine and exploring everything Singapore had to offer
ldquoldquoS
Team Japan Endless entertainment
ASHLEY HOWERDirector of MarketingForever Living Products
42-44 Delve Into Singaporeindd 44 24515 1143 am
KLCC_10YAC_micenetAsia_ad01_0615ai 1 4315 848 AM
45 KLCC ADindd 45 13515 839 pm
46JUNE-JULY 2015
30 MINUTES WITH ALOYSIUS ARLANDO CEO OF SINGEX HOLDINGS PTE LTD GAVE BIZ EVENTS ASIA A LOOK INTO HIS VISION OF A SUSTAINABLE CONFEX BUSINESS MODELWORDS EL KWANG
With a vision to be the leader in the APAC business events industry Aloysius Arlando has no intention to rest on his laurels Since his appointment SingEx has invested a few million dollars in doubling staff strength and conducting robust research in curating events like the Internet of Things Asia which saw more than financial gains for the organisation and its customers The motivation to establish a more sustainable business model and the appreciation of the event subject matter saw the implementation of a two-prong approach in venue management and creating new industry-relevant business events that do not conflict with existing ones
ldquoWhether it is the eventrsquos return on investment or objective companies are looking for good return and value derived from matching buyers and
CREATIVITY TAKES BUSINESS CENTRE STAGE
DelveInto
THE GROWTH OF INTERNET OF THINGS (IOT) ASIAIOT ASIArsquoS GROWTH IN 2015NUMBERS FROM IOT ASIArsquoS INAUGURAL EDITION IN 2014
44 sponsors and exhibitors representing 13 countries10 increase 2100 trade visitors and conference delegates 288 growth
41sponsors and exhibitors representing
11 countries
A total of
1630trade visitors and conference delegates
58 speakers representing 15
countries presented at the conference
85 speakers from 16 countries presented at the
conference (almost double the of speakers)
4648 Delve Into Singapore SingExindd 46 24515 1143 am
When you choose the Fairmont Singapore and Swissocirctel The Stamford you gain access to more than 70000 square feet of state-of-the-art and multi-functional conference and meeting space at the Raffles City Convention Centre Strategically located at the heart of Singaporersquos business district just 20 minutes away from the airport enjoy unparalleled convenience and accessibility Our team of outstanding conference concierges offers support every step of the way and helps ensure that your meeting or event is a rousing success each time
For reservations please call +65 6431 5534 email salessingaporefairmontcom or visit wwwfairmontcomsingapore
THE CHOICE FOR MEETINGS
47 Fairmont Singapore ADindd 47 13515 825 pm
48JUNE-JULY 2015
sellers as a business solutionrdquo said Arlando
The process of creating events ndash whether it is based on a national agenda like Singaporersquos wish towards hosting more healthcare events or opportunities identified through research on key industries to drive tomorrowrsquos growth ndash could take six to nine months
Arlando explained that each curated event should have a lifespan of five to 15 years It must meet the evolving needs of the industry and marketplace while flexible enough to allow the event agenda to morph with the changes in technology or other trends One perfect example is the way traditional exhibitions have morphed into CONFEX (conference-exhibition) multi-faceted platforms to drive engagement through meaningful content shared at conference sessions and business connections and exchanges on the exhibition floor
hether it is the eventrsquos return on investment or objective companies are looking for good return and
value derived from matching buyers and sellers as a business solutionrdquo
ldquoldquo
ALOYSIUS ARLANDOCEOSingEx Holdings Pte Ltd
W Throughout the interview the humble and pensive leader used the collective ldquowerdquo more often than ldquoIrdquo in his sentences When it comes to leadership and talent discussions Arlando expressed his passion for meeting people from all walks of life He ensures his team is a good mix of background and professional attributes His team is important to him
ldquoWe respect our teamrsquos personal moments of needs whether it is new working mothers or one who becomes a carer for the family As human beings if we can take care of our family needs we have won half a battle (in life)rdquo
Arlando keeps his team engaged through no-strings-attached coaching and transparent communication With a big smile and coy laughter Arlando defined the importance of transparency by saying that he graciously obliged when his team asked him to smile more frequently
EVENTS CREATED BY SINGEX
$$$ CONVERSION
KEY INDICATORS OF SUCCESSszlig Client feedback on successful connectionsszlig No of deals and business converted
szlig WasteMET Asia 2012 amp 2014szlig Last Mile Fulfilment Asia March 2015szlig RehabTech Asia March 2015szlig Internet of Things Asia 2014 amp April 2015szlig Radiology Asia May 2015szlig WasteMet China July 2015szlig Green UrbanscapeAsia 2013 amp November 2015
szlig RSA Conference Asia Pacific amp Japan 2013 2014 amp July 2015
szlig International Conference on Sustainable Development 2013
szlig ASEAN Business and Investment Summit 2014
NEW-TO-MARKET EVENTS
MANAGED EVENTS
617 BUSINESS CONNECTIONS made at the inaugural Last Mile
Fulfilment Asia 2015 in March 2015
403 SUCCESSFUL MEETINGS conducted at the exhibition floor
S$122 million worth of deals generated from inaugural Greenurbanscape Asia 2013
4648 Delve Into Singapore SingExindd 48 24515 1143 am
49JUNE-JULY 2015
Quay Room
CITY ESCAPEA RECENT STAYCATION AT
PARK REGIS SINGAPORE SHOWS THE POSSIBILITY OF GIVING YOURSELF OR YOUR MOST DESERVING
EMPLOYEES A BREAK EVEN IN THE MOST BUSTLING
PLACES IN A CITYWORDS GINA SIN
Just a stonersquos throw from one of the most vibrant entertainment scenes along a historical riverside known as Clarke Quay the 202-room Park Regis Singapore would do well for business retreats
Surrounded by lush greenery Park Regis Singapore was first opened in 2010 and has recently completed a SGD3 million (USD22 million) facelift that saw the reception move from the ground floor to the third a new all-day dining FampB venue upgrades on bed items and a complete makeover of the lobby meeting room and rooftop bar
Stretch the lethargy away in the morning with a poolside yoga class where a refreshing waterfall cascades into the 25-metre-deep pool Then
refuel with a power-packed breakfast at Twenty3 Drink amp Dine with the wide variety from its buffet selection
Clarke Quay may be popular for its nightlife but there are also lots to explore such as the numerous hipster cafeacutes bars and restaurants within the vicinity Hotel guests get 10 percent off their bills of participating food and beverage outlets by presenting their room cards
Visit the Asian Civilisations Museum located close by or attempt the adrenalin-pumping G-Max Reverse Bungy along the riverside Choose to
Singapore River Cruise
dine in one of the restaurants or head back to the hotelrsquos Royal Pavilion for their signature Cantonese dishes such as the Royal Smoked Duck and the Wok-fried Mashed Fish Noodle with Lobster
Sign up for one of Park Regisrsquo cocktail classes as a team-building activity for up to 10 guests by June 2015 or conclude meetings with a sunset cruise disembarking from the quayside Watch as the sun sets and the neon lights of Boat Quay and Clarke come to life Spot landmarks and bridges such as the Raffles landing site the Merlion and the Cavenagh and Coleman bridges End the day with more cocktails at Revive the hotelrsquos rooftop bar that is not opened to public until the fourth quarter of 2015 It can be hired for intimate cocktail events of up to 50 guests with outsourced furniture
An incentive package featuring some of the activities mentioned above is available for corporate group bookings until the end of the year
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Hongkong
26 - 27 August | Grand Hyatt Hong Kong
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CMY
51 Pacific Worldc ADindd 51 13515 752 pm
Twice the percentage of Buyers than in 2013 expect to conduct business valued at over
1million
The 23rd ITampCMA and 18th CTW Asia-Pacific
29 Sep ndash 1 Oct 2015Bangkok Convention Centre at CentralWorld
Bangkok Thailand
Incorporating Luxury Travel
Exhibitors amp Sponsors Corporate Travel ManagersConference DelegatesMedia | Corporate Travel
Exhibitors | MICE amp Luxury TravelBuyers | MICE amp Luxury Travel | Association Professionals amp ExecutivesMedia | MICE amp Luxury Travel
wwwcorporatetravelworldcomapacwwwitcmacom
Look At What We Achieved In 2014
Over 2500 MICE and Corporate Travel professionals including association executives and luxury travel buyers from 55 international territories
84 of Exhibitors expect to receive orders within a year
40 of Buyers confirmed procurement on-site with Exhibitors
Host CountryOrganised By Supported By
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Industry PartnergtURXP[0Xa[X]T gtURXP[ET]dT lt^Q[XT0__Pac]Ta
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Very impressed with the overall organisation quality of buyers and
remarkable welcome reception euromic Belgium
Exhibitor | Christophe Verstraete Executive Director
Great avenue to obtain research information from diverse regions and
destinations Association of the Polish Media Poland
Media | Robert Pawelek Journalist
I got to renew or discuss contracts and build new relations Panorama-Medica Group Co Ltd Thailand Buyer | Katherina E Lempert-Dober Chairwoman
The discussion session was a good sharing session for all my peers Gemalto Singapore Corporate Travel Manager | Jean Bey Senior Buyer - Asia
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53JUNE-JULY 2015
THERErsquoS NOTHING LIKEAUSTRALIA
Produced by Business amp Tourism Publishing Asia Pte Ltd and Business Events Australia wwwbusinesseventsaustraliacom wwwbizeventsasiacom
53-68 Australia Supplementindd 53 24515 400 pm
54JUNE-JULY 2015
UNLOCKINGAUSTRALIArsquoSNEWEST TREASURE
The Adelaide Convention Centre welcomes the world to its new state-of-the-art facilities designed with the event plannersrsquo future requirements in mind It is surrounded by premier entertainment sporting and medical precincts and set on the cityrsquos revitalised waterfront district
Find out more about our brand new building at adelaidecccomau
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Discover a zoowithout fences
THERErsquoS NOTHING LIKE AUSTRALIA FOR YOUR NEXT BUSINESS EVENTPLAN NOW VISIT AUSTRALIACOMBUSINESSEVENTS
TAU0105_297x420_Zoo_V1indd 1 11052015 520 pm
53-68 Australia Supplementindd 60 24515 1145 am
61JUNE-JULY 2015
Discover a zoowithout fences
THERErsquoS NOTHING LIKE AUSTRALIA FOR YOUR NEXT BUSINESS EVENTPLAN NOW VISIT AUSTRALIACOMBUSINESSEVENTS
TAU0105_297x420_Zoo_V1indd 1 11052015 520 pm
53-68 Australia Supplementindd 61 24515 1146 am
62JUNE-JULY 2015
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AD
EXPERIENCE WORLD CLASS OPENING DECEMBER 2016
Artist impressions courtesy of Hassell + Populous and Darling Harbour Live
Introducing a new world class convention exhibition and
entertainment destination on Sydneyrsquos sparkling harbour
With an integrated design and best practice facilities you will
be within walking distance of Australiarsquos largest business district
financial centre and hub of thought leadership and innovation
ICCSYDNEYCOMSALESICCSYDNEYCOM +612 8297 7600
MANAGED BY AEG OGDEN
THEATRE EXHIBITION CONVENTION
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E X P E R I E N C E U N F O R G E T T A B L E E V E N T S
S Y D N E Y rsquo S M O S T U N I Q U E V E N U E
A U S T R A L I A NT E C H N O L O G Y P A R K
CONFERENCES I EXHIBIT IONS I CORPORATE MEET INGS
TRAINING I FASHION I PRODUCT LAUNCHES
AND MUCH MORE
salesatpcomauPh +61 2 9209 4220wwwatpcomau2 Locomotive StreetEveleigh 2015
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68JUNE-JULY 2015
AD
Contentindd 5 261114 1051 am53-68 Australia Supplementindd 68 24515 1146 am
69JUNE-JULY 2015
Engage
From April 30 to May 10 a total of 235 million visitors ndash including 153000 international attendees ndash took part in 200 events conducted throughout host venue Coex from culture exhibitions and conventions to promotions performances and even a beer festival all of which served as an effective marketing platform for the clusterrsquos stakeholders
Among the major events Asiamania a multi-nation business and cultural trade show running from April 30 to May 3 included promotional booths from Korea Japan China and Russia each exhibiting various cultural assets from across the region Contributing to the local MICE presence was the Seoul Tourism Organization whose promotional stand was modeled after
C-FESTIVAL IN SEOUL DRAWS
GLOBAL AUDIENCETHE INAUGURAL
ldquoC-FESTIVALrdquo PROMOTED THE
CAPABILITIES OF A NEWLY-FORMED
GANGNAM-BASED ldquoMICE CLUSTERrdquo
OF EVENT VENUES SHOPPING AND
ENTERTAINMENT PROVIDERS
Seoulrsquos ancient city walls while the Korea Tourism Organization stand introduced visitors to other national destinations Other key events included a ldquoCulture Techrdquo fair and a ldquoCreative Urdquo exhibition zone The festival was organised by the World Trade Center Seoul MICE Cluster Committee
Created to increase competitiveness and allow for joint marketing strategies among members the MICE Cluster initiative unites 13 major companies involved in the business events community including and surrounding Coex which along with the nearby Korea World Trade Center was recently designated a ldquoSpecial MICE Tourist Zonerdquo by local government agencies Members also include business hotels department stores entertainment complexes PCOs and more such as Korean entertainment agency SM Entertainment which appointed K-pop stars EXO as official C-Festival ambassadors
In addition to the festivalrsquos promotional benefits for its members the ROI across 11 days also demonstrated the effectiveness of the event The Coex Seven Luck Casino a foreigners-only
venue for example saw a 401 percent increase in custom compared with the same period in 2014 while the five-star Grand InterContinental Seoul Parnas ndash also part of the complex ndash saw a 209 percent increase in room occupancy over the same comparative duration
ldquoThrough our first C-Festival we were able to see both new growth and the take-off of the MICE industry which is still a new industry for Seoulrdquo said Coex president and CEO Byun Bokyung He went on to affirm his commitment to ldquocontinue building and showcasing diverse content in order for the Korea World Trade Center to become the centre of the MICE industryrdquo
Stephen Kwak an assistant manager at the Seoul Tourism Organization agreed with the growth potential of the C-Festival in the coming years saying ldquoIt helped Seoul by emphasising various tourist attractions that MICE delegates would enjoy visiting during their stayrdquo With the weekend proving the most popular for Asiamania Kwak said that feedback for the Seoul booth was positive with visitors remarking that it ldquowell-represented the cityrsquos diverse offeringsrdquo
Love Heart Project
WORDS BEN JORDAN
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70JUNE-JULY 2015
Engage
With many UNESCO-heritage listed sites and venues in the world to choose from one group chose the much revered West Lake in Hangzhou as the centrepiece for an event Some 90 guests from Canadarsquos York House School travelled to the picturesque destination for a cultural trip planned around a golf tournament
The guests arrived at Hangzhou Sofitel Westlake Hotel on the first day What awaited them was a lavish welcome cocktail and gala dinner set up at the Sky Garden with views of West Lake as its background
The next day was where the program truly began Guests were divided into two groups ndash the Golf group and Parents-Child group ndash according to what guests preferred The group for golf headed for a friendly tournament at Fuchun Resort Golf Club while the other enjoyed a spa session and a tea tasting ceremony The children spent time at Zoo Coffee a creative club located in a shopping mall where its unique set-up resembled a quiet forest wonderland with a myriad of wild animals
Guests then went for a boat ride over West Lake and watched a large landscape live performance created by three renowned directors ndash Zhang
WEST LAKE STORY
A TRIP PLANNED AROUND HANGZHOUrsquoS REVERED WEST LAKE TELLS OF THE DESTINATIONrsquoS RICH
CULTURE AND SCENIC STORIES
Yi Mou Wang Chao Ge and Fan Yue Guests visited the largest isle in West Lake which is called ldquoThree Pools Mirroring the Moonrdquo and covers an area of 6000 square metres The shadow of the isle the elegant garden and the scenic beauty combined makes the isle one of the top 10 West Lake attractions particularly popular during the Mid-Autumn Festival
The group also visited the ancient He Fang Street which has a profound history Consisting of the historical commercial civil and architectural culture of Hangzhou it is the best place
to get acquainted with the destination Groups also enjoyed the ldquoSong Cheng Eternal Loverdquo drama which is known as one of the more acclaimed shows in the world The performance describes the hardship of Liang Zhu ancients the magnificence of Song Palace the fierce battle of Yue Gu Jun the song of Liang Shan Bo and Zhu Ying Tai and the song of the white snake and Xu Xian These stories are told through a spectacular display of sound light and stage effects
70JUNE-JULY 2015
Sofitel Hangzhou Westlake Hotel
Golf tournament
70 Engage Hangzhouindd 70 24515 1149 am
71JUNE-JULY 2015
Engage
Aprilrsquos Wine Down Wednesday organised by ACI HR Solutions and Biz Events Asia gave guests the privilege of a first look at the new Club Lounge at Hotel
Jen Tanglin Singapore (formerly known as Traderrsquos Hotel at Cuscaden Road) Over 90 professionals from
the MICE travel tourism and hospitality sectors networked over drinks and a buffet spread with an
impressive display of sweet treats Guests also had the chance to look at guest rooms on the newly revamped
Club Floor The event was sponsored by Hotel Jen Tanglin Singapore and duetto
HAPPY SNAPS
FROM WINE DOWN
WEDNESDAY
71 Engage Hotel Jen WDWindd 71 24515 1149 am
72JUNE-JULY 2015
ćľŅǴŭƀ뼷āĶɽĄŗۍĉדĀϝĀŞ뼵ϾĀЌѠͱກĀěɁǟħކՠĀǚ뼶ĔȏϝĀŞ뼵ЌѠŠěɁǨͳȩĀĄqಌϾr뼷খأćӃɯӍЌѠ˖Ӫˡġ뼷ĉĶǨɶᅆŠڥĀďĄಌϾĀǃɩ뼷ƦϿĠě֏˺ॎӃɯģĝćĞƶѲʑħϢеǙҜಌϾɆԥ뼶ȁˤ뼷ĔĂʿāĶјǭŗqಌϾrǟħ٧Āǂʚ뼶
ľŅǴċʃ뼷āĶćĂȏοȢКɁʸˋˡʭĀʗˡĉՂNjȒŠğʑ뼷ɝŴĶƧħqಌϾrĪǭػ쨵ĖqಌϾrĴ뼷ƣźŴĶԒĞĖƇĬ쨵뼶ӗęĠĀĉĀƫĄ쨰qಌϾrźŴĶԒĞĖŕķ౯ĀЌѠŠԚċЌѠȞײ뼶ȆƻɝӍqۈिrǟħĂċŞҠƣźŴĶԒĞĖƇĬĴ뼷āĶǨīĖĀĄ쨰NJ뼵Ġʻ뼵Ljǥ뼵ݶиĀʇҌŠȱਢɁ뼶
ឧࡢ뼷ભȘʆĉˍĂĀۈिȢćᎴŐ뼷Ʀďě֏ˡĎĸ뼷ۈिŞҠஅƧĂԿԵĈवƺĀęኧ뼷ڇۃŎƼЍĀԄӪӃɯĉՂǡϰ뼶āĶȠƱ뼷ĔĂԿęĀ
ኧďĄࡒĀNJ뼶ȁˤ뼷āĶјǭŗလिNJۈǟħĔĂʿĀǚǦ뼷ŗĸdžفĀƄਬƺ뼶လف˧ǘdž뼷χƎǢĈԣŭĀ뼷ĄġŚŕƳĀهƞ뼷ԵĈqġŚσفƥيrĀݔ؆뼶அƧƜƚॸćॸĂɁƜƚĂƟ뼷фĘĀလفӲ˴ƄΡȸĠɹ뼵śĠɹ૨뼷ĝđħфĪҍ۵ӲĂśȥſƄᐻĀσ뼶ƄΡۈिŞҠƧƍͳ뼷ƄΡȺໆѲĈĠĬϵɘ뼷ۈि˧ăěģăˆϚȺNJĀ뼶
ćĔċˊʃ၅٧ƀ뼷źāĶĎĂŐΥҨqಌϾrĔċӛʚ뼷ĞĂĞǨͳȩĀĖЪĄƇĬ쨵Ⱥǰ뼷ಌϾ˄ăĂǭđᔐ쨱ಌϾģăĂǭ୨ăĻӍ뼶ŮđāĶҕċԳʇĞĂĞ뼷ȺǰāĶƲĐĝŀƜćಌϾƥġ쨰NJ뼵Ĵǎ뼵Ծ뼵ϔϙŠ뼷ĔĂȏŢāĎĸďĄಌϾ뼶ůķƜćȆĪ뼷ƓěŀƜġĀŇƂ뼷ŕȶđĀĄģđΓīΰĢŹ뼶ڒ
Ƿ୯փఔŨ쨗
ಌϾħˀ좄
ŭʃʃ
ǚтƂύĘʄӃɯٲ뼶ɑջ୯ѮąƬϢеϨȉʇĀ
ȶđȡ뼶
$KXGPVUۈि뼷KDVOſŚĂĀۈिϱǭɆ
$KXGPVUۈिĄŗĪƯĀě˴ӍϱǭЋƶɆ
ȱĈŪ
ɽৠ٧elbizeventsasiacom
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ఫઽ
ৠ٧kristiebizeventsasiacom
72JUNE-JULY 2015
72 Chinese Editorial Lettersindd 72 24515 1150 am
73JUNE-JULY 2015
73MAY 2015
ƼЍ˗ՅЌѠ˥ʿಌϾЌѠˡϘċȞײʗ२ĉƯ뼷ħಌϾЌѠǭąƼĤĀԶѤ뼷ģǞơըdž˽ȞײŢƍͳಌϾӃDŽĀăגɸɾ뼶˗ՅЌѠ२ĉƯȜƍͳѲʹȉಌϾժΆʪʸćĂŐ뼷ƯʭѲʹҺʓа뼷ɡӴĀԜӍࠒΙĀ˝ՊƑħϭދ뼶ȮύNjęϙѲʹ+CEQDWEEKѲʹ˄ύʕᘶƋʕǟĀĻːࢬѱΙǝ뼷ĖƋʕďĀՒŞጣ뼷ǞĖƬԐԵ뼷ఁบጣ뼷৯χƯغĉ˴˖뼷ƲĂċժΆĝɩĖߙϜߝ뼶
ć˗ՅЌѠ२ĉƯĘ뼷ȜĈʈʞɩľߙϜাۋĀƯغĉ˴ΏDŽ˖Ӫ뼷ȺġಗĂǩDŽ؈ǂೀ뼵Ăǩೀ뼵Ăǩ˗Յਓĉ˴뼷ŗӍĂǩƼЍਓϢ˖Ӫǀȗ뼷ŴĶȜࡄħਓϢĘԭċȡĀ˖Ӫ뼶źƲʞऒĀਓϢʠߔಌϾӃDŽĀχ₈Ƭʇ뼶
ĤȀะɸľʞĎĢſŚʘ뼵96뼵չՍȓѣ뼵ՍၽݭDŽ뼵ଔӘݭDŽŠײĀӅśଋąύݔƬЌѠמćĤȀะऄЌѠঢ়ډЌťࢨƬЌѠݔDŽĀмȞॏě뼶ćॏěĘ뼷ڏˡߊͳȩˋśଋਓॏ˽מćƼЍĀŕĤмˡ뼶5ampŚܕߝĈՃȓѣ쨞ĤȀะ쨟ɽઠKUCڱӍěجƖҠӍūǕ쨣Ӄɯ뼵ƱůۈGGJCPԶФ뼷ˤơƜƚħęŝՇҜąĂċĻŗःˤιȸ뼵จęĉȱͶŠąݔƬЌѠŕĤƚяĀĂċݘČƯě뼶
73JUNE-JULY 2015
ɾϒǛТঢ়ЌѠמġŕęĀΪӃࢰȞײǛĎӽȜɘɾϒ⏜ࠑ뼶٩ʹćŭũˡ뼷⏜ࠑǛĎӽʇҌȜшĈǎϢӭ뼷˄ѲĈǚϗᤂːƶМĀěڱӍƜƚɁŞ뼷ಗƪċၰěढ़Šċěڱढ़뼶ˤơş֏ϝĄҬŅŭǛТঢ়ЌѠמȉ1TKGPVCN5GC8KNNCUCPFQVGNQORCP[VFڑ፴ৗڱćǘ⏜ࠑũѲ˟ȷǛĎӽЌѠŗĎĀԨĂċϝ뼶
क़Ś쨞OCTCӘЌѠӍʇҌ҈ثQVGNU4GUQTVU쨟ǘඳୌसӘራҠũѲĀ҈ثӘЌѠ쨞OCTC$CPIMQM쨟ć˥ūڏDŽąοȢКĀũˡ౯К뼶҈ثӘЌѠѲĈǎϢӭ뼵Ăċঢ়ډƄ˪േ౸뼵ĂŝʞǘljڝĀЌť뼵ĂċĐɒذƬʇħМƬĀƄჾКၰěढ़뼷ŗӍƪċĠβĨढ़뼶ĠβĨढ़ĀʋύරඌغŪ뼷ĻźӖĀĢƔʾϞɌʭ뼶ب
73 Chinese Sound Bitesindd 73 24515 430 pm
74JUNE-JULY 2015
ŊĈĉĻŗΞĘʄĄĂǝƄՃĻĨ뼵ĠĠӴĀŚęĝ뼶ȺۍĉדĀटĐę뼵ᇱЉĀΝբŠƍͳĀ϶ᇫሊş֏ĀŀƚໆѲȢĄġŚǀ뼶ȮϾĀʁĤҠ뼵ăߟĀĤĐŞઝǒҠĖōǩĀʋභ뼷ĘʄƄĴƄăćᄏƜƺŠŀƯ뼶
ĘʄĨŪħġŚě֏ˡĀȶ뼷פą؈ŠӃɯٲŢ˺ॎӃɯˡӪĀڇŠ؈ॸဩ뼷ԨĂĈϙʲɫĄˬιʘĀşТ뼷ȺˢϞవȘʆęΝ뼶ăΡǷȮċŚŝǝΝśşǡϰĘʄ뼷ĝĨڨǷŗŕŨĀĴǎĖТ뼶ĘʄӃɯٲŚӃɯਇɘǥːϵŀȩФ뼷ύǘĈŎԭħϔϙĀιʘ뼷ĘʄƲŭĝڇۃąƞęՏŚěڱӍ֏זĖĔƀڏDŽ뼷Ȇġďಗą(QTOWNCวݭġŚę˺ظ뼵ցЍ҈뼷ŗӍɩᕹϝĀĘʄŚĴظঌєŠĘʄŚǗΆ뼶
ϝĀŞϯȗȓѣӍƜƚॸȓѣXGPVU6TCXGNUKCƼЍჼƂɽǀȗCZCPVCUWYCPćă΅ǡŗ+ɮŝĀǻśଋąćĘʄڏDŽĀŚě˺Ӄɯűזě쨞+6JKPC쨟뼶Ŵćˈɩ$KXGPVUۈिਲ਼ɝĴȩФ뼷ĘʄćĔŭƀşŀąňęĀȻ뼷ƦؼĝĄŎᇫሊĀƶˋş֏뼶
qŢǘěغڱĎĸ뼷ĘʄĻĸԵĂНĈϙʲɫ뼷ƦؼąƄՃĻĨ뼶פąЌѠƥʋ뼷ĘʄŃĈňĠăǜՏĀɁŞŗӍԵĈȆŞɡĀբžŴĶ˝Պ뼶r
ěڱɁŞҤćĘʄĘʄшĈϿĠęՏě֏Ɂࢰ뼶ĘʄĤŚűז֏ƺĀŚڇۃġķďĄȺġĂċŕԵזӍƜƚɁࢰ뼷ƦؼģĄĠŭĎŚޱǫʕˡѩŞ뼶ĘʄȘűě֏ġķģĄڏěĀז֏ԨĂċډĀŚě֏ɁŞ뼷ƑĄڏѩĂȸ֏ěƂĀχџ˝Պ뼶ԨĂċџলĀɁŞĄĘʄŚěڱġķ뼶ĔċŗڏѩęՏŚěڱ뼵ԄӪΡƦʄʭʋĀěڱġķŞހŝݖઽͲġķ뼷ʁƶdž
Ęʄě֏ˡLjϋ˓ஸ
Ǘ˸뼷ȉʋභоŚӚ౨եȠʫ뼷ιʘѲƶϔŨຂ뼷ŞȗʞīĐћয뼶ěڱġķшĈĂċǚϗːƶМ뼷ĻગĉĀƄჾՏၰěढ़ŠċęŇăDž뼵ɧϜᰋࡊĀĠβĨěڱढ़뼷ߴĈŕϵɘĀƬڐͶՕӍǜཥѲ뼶ˤʋ뼷ěڱġķʭģѲɪĀʁƶեęЌѠ뼷шĈǎբҍϾϢӭ뼷ѲӍěڱԜӝ˖ӪमƼ뼷ĻӖՏĀěڱŠƜƚ뼶qrƼЍΡ뼵2ʠĉěӍͶԉěڱ뼵ljۈिş֏ݭDŽŭěŗӍġŚŭĘʄȘűěũDZȐၰĝćĔƀڏDŽ뼷˄ɩĖƶ뼶
ĘʄŕĤɁࢰ숯숯Śŝě֏ġķ쩑ӅNJǩ؆ħ0CVKQPCNZJKDKVKQPCPF
QPXGPVKQPGPVGT쨞5JCPIJCK쨟뼷Һ؆q0쨞5JCPIJCK쨟r쩓Āśƍ뼷ȜźϿĠۈƖŞҠĀതڌŢƋᓮƔ˫ɡ뼶Śŝě֏ġķύŚŝԄӪˌŠĘʄ؈ʸǟդӚ뼷ɽӚ౨ǚϗħоːƶМ뼷؆Șʆƥŕ뼶ě֏ġķшĈоːƶМĀبʭ֏ɁŠоːƶМĀبʋ֏Ɂ뼶بʭ֏ɁಗċęՏ֏ढ़Šċ٣ܪևŇĀ֏ढ़뼶ƲĂċęՏ֏ढ़ĀǚϗħːƶМ뼷ևŇĀ֏ढ़קːƶМ뼷խǫߴĻˢТ֏ढ़뼶ˤʋ뼷Śŝě֏ġķģѲĈċęŇăDžĀěڱढ़뼷ĻગĂχƁԮĉăDž뼶ǟħϝǡȘʆĘǚϗŕę뼵njːŕƬĀě֏ෞʸɆϝ뼷Śŝě֏ġķנמˀ뼵ઝǒ뼵Ԑߺ뼵ǘĂɆ뼷ŃѲĈѩȓ뼵Ԅˡġķ뼵ɪЌѠDžѲ뼶
Ĉqʁƶแrƥ؆ĀĘʄŗȺযĀęڇۃĀӃɯѺ۷ࡒNJЪጠŗӍՏĀŚě֏ƜƚǡĎڏѩ뼶
ǚтƂ
NJ졿ఫ
74-75 Chinese Cover Storyindd 74 24515 1150 am
75JUNE-JULY 2015
qύǘĈŎԭħϔϙĀιʘ뼷ĘʄƲŭĝڇۃąƞęՏŚěڱӍ֏זĖĔƀڏDŽ뼶r
ːĘʄӃɯٲŚӃɯਇɘǥ
ȞЌѠ뼶ĔŝЌѠŮĈǎϢӭ뼷Ӛ౨ǕǻύĂƁڝƬĀūǕݱɽˌ쨞Ӛǘŭͳ쨟ǨϐӚƦŪ뼶
ĻગĠǩਓϢ뼷ƦؼшĈۍĉٵґĀƬסĐɒذŠʕђĀϜٲ뼷ґʸˈƞՏĀƜƚ뼶ĀѲʹĄǘŗǡΟǼĀϜٲϐҜȥŪ뼷ƧȺŒŞ΄ąˈľŅȉλĎĀȗЯ뼷ŐଟĀŬǰƅ뼶
ԨĂċກĀɁŞקĄк˟뼶к˟ĄĂċמඵӭŠЌťǘĂɆĀ२ĉě˴உǒˌ뼷ŞƳĘʄĀġķŞь뼷ĄĂċʗŦȏˣߜĂċћ뼵뼵ΜĀˬǎ뼶ƜƚॸĻŗಶůĔƀĀˬǎǟħƜƚɁŞ뼷ŕґʸăɸľĉĀƜƚ뼶
ӃɯѺ۷ࡒĘʄшĈযĀ˥ͳΝNJЪጠŠ۵ĠΦࡡ뼷եϒĀՕNJȉŞĤɭɌĀĠƟNJȠઽʸ뼷ŪąĈĀʄ৫NJ뼶ʋභоŚӚ౨űז쨱ĈŎɸľŭĀġŚԽڄӚ౨ȉѲʹɧϜĀԽŠdžͳ΅ăෲĀΝᴂዣχƎঞĄȘʆɯϢĖĘʄĴĀκɯƥŞ뼶ʞǘᐤҠŠ༽ҠĈŎĀࡊŚĀƳߋӭӚ౨뼶ĔȏբžĝĄ˺ॎӃɯͱƜƚǡӍƜƚŶĀŕމŅ뼶
ͻĘʄŮĈŒѧǫԘĀեϒᆶŝԳŠƬďĻˢТĀसӆŠിӆĝĄڏѩě˺ӃɯĴăĻǸľĀӗމƥŞ뼶
ĤNjƄՃĘʄшĈϿĠڏѩęՏŚ֏זŠěڱĀɁŞ뼷Ʀ۵ĠĀϾӍԄӪЌѠģĝшĈϵɘ뼵मĀʗˡěڱѲ뼶ƜƚॸĞߜˣο˩ܪĀɁŞ뼷ĘʄȜĄĆĀŕՊ뼶˝މ
ƜƚॸăҨছ˝Պć06ĘʄڏѩĂɁϜЬƬݔĀ৫Ţ뼶ĔŝΪφĠŭષ۵ĠDŽˡę˺ĀஉǒˌȜ२ĉěǨ뼵ډԐढ़뼵Ќኃ뼵ঢ়ډфŠஉǒˌʪʸħĂɆ뼷ħƲĂʞĎਓǙҜǡǨλĈĀ৫ŢɆԥ뼶உǒˌԵĈĻગĉνӐКٮЌ৫Ţ뼷ͱĉၰěКĀˬǎ뼶ǩŚĀԐढ़ǂೀ)TCPV$TWPUGFGPŃĻħƜƚʔǻǭ˱뼷ŗӖਓϢĀˍ뼶06ĘʄɆƍĀĄћĂƄȕĀȞʞ뼵ՇҜƺŠџݔ뼷ŕґʸ
ćĔƀڏDŽĤмȞşҘě뼵Ĵল뼵ƜƚŶ৫ŢŗӍΡě뼶ǨŗŚōǩȞײƧʑӘϙ뼵ı҈뼵KOO[JQQ뼵ᅱᅧ뼵วѩŴĶĀƜƚ뼶ڏŠɲϜϙĝ˝ՊćĔƀݭ
АҔćĘʄϒʋභƳΟǼĤܪҠʭ뼷๗ŭĘʄȘűڏѩŞĀnjĴѲʹ
74-75 Chinese Cover Storyindd 75 24515 1151 am
76JUNE-JULY 2015
ТŪιͲĔٯĄƦͲȒĀƂ뼷ĻĄۍĉדኁĀĄЌѠӍӃɯ˖ӪˡĀߊӿϰϰఆĨƚȡ뼷ŊĨӍĴŢϢеɘDŽڥɘ뼶뺭
ćǗŔɫ뼵55뼵ȖŠ)EJCVDžǗŔʘԭħşТĀƎĐ뼷ĉȉĉƥǎĀˈਜঞĄӚӐŠάȱͶŕȶđĀƶК뼶Ţǘߊĉ˴Ďĸ뼷ĈąĔȏǗŔʘĀৗՎ뼷ŢϢеɘDŽɘďȻīΜƦͲڏ뼶Ļ뼷ďϝǡĀŰߧƦҶ뼷ЌѠӍӃɯ˖ӪˡĀߊӿڥఆĨƚȡ뼷ŊĨӍĴŢϢеɘDŽٯɘ뼶뺭뺭
२ĉϢе˖ӪĄࢨˡŪβĀȱਢ뼷ਯȺĄćЌѠ˖Ӫˡ뼶ĂŝśɡĀЌѠκΓīƧźĢŹǜതڌŢƋҠŒũĎ뼷ąĢŹŠതćɳ뼷ĈĠɹ쨵ňĠĴȊ뼷ࡍהŢƋĀڌćϢе˖ӪĔċցΆĘ뼷ЌѠߊӿТăĖЌѠćܦΰɌʐਓϢŦƟĀnjː뼶
ͱϿߊĉ˴ˆ˽ɝĂɝĢŹĔċɝʚ쨰ϢеěǂƚȜŀNjιƈāĀʅȁĄƇĬ쨵ȺǰďĄǥʿĀӷݦȱͶŠϢеĀฑࡄʇ뼶ĂҶŗકƥ뼷ЌѠߊӿƙĀĄqӚӐȱͶrĀŀNj뼷ƦăĄڙᆃĀˈ˱뼶
ljĂċߩղϰϰĄŕՋĀ뼶ƜƚغͱϿĄȁħԚċЌѠȞײ뼵ЌѠĀŞžͱȁЌѠǔɘDŽջĤDžʅȁŢԚĂŝЌѠмŀ뼷ȚЌѠߊӿĈޡȉĔǩದćϢеԒͶ뼷ũ˧ȉŴĶӚӐʸǟȱͶ뼶ȚНʥ쨰ăĻŮʘľǗŔɫͱҽƱĎȉϢеӚӐʸǟȱͶ뼶
ſŚʘěڱȉƜƚŭƼЍěڱ٩ԏ뼷ۈिȜҬφڇʠԄӪӃɯɁ뼷ƦԄӪƜƚȜભŕęˌŒ뼶ȁˤ뼷ĞđćതڌպݰĀě֏ˡġŒĂᤋ뼷ЌѠďκӚӐĂжƬΙ뼵ƬвĀߊӿ뼶
ӍĴŢϢеɘDŽɘĄȌīϢеŕĈвĀƶʑ뼶эɘăȚȩФߊĉ˴ŢϢеŠĔඐŀNjĀȶ˸뼷ģĄƬߊĨƺĀƶʑ뼶ĴǎĄȱਢ뼶ȮŕŶĂơȉϢеԒͶĖĪĂơĀɘăˆ˽ɸľċŇĴ뼶ŚʠϵϢеɆԥϯȗශઆȓѣ49QTNFYKFG˥ʿŢۈƖŞҠě֏ˡɘDŽąĂЬз뼷ʪưФĈĀದćϢеĈߊӿȉŴĶɘ쨱ˤʋ뼷ɸľĀߊĉ˴ΞħŮđŴĶιďΚȥŪӪ뼶ĔċƄࡢħۈƖҠĀߊˌǀȗژąܔѧ쨗
ȁˤ뼷ħąŕęՃʇŞƬߊƯě뼷˄ϢеɘĈвॼ뼷κƙĖŗĪڨǴž쨰s đĈࡄNjŠƱķ뼶ǚŢϢеđϭࡄ
Nj뼷ਯȺĄćƸĀľԘġ뼷ϢеňͲďĨƴśĆĄśǘŬķͱĄȩǚˆޚƦǢ뼶ǞĎ뼷ĈƱķƷĨϢеƱ˖뼷ĂϢеƱ˖뼷ĆŪβĀǴĢƔďƬ뼶߀
s ĠɝũǽКʚϝ뼷˄ɑϢеȀŗĸdž뼶ĔĄĂƞڇϢеϨȉƸĀƤƶʑ뼶ĻŗȮqħƇĬr뼵qƧڒr뼵qƇĬr뼵qɑĆffɑгār뼵qĆĀğʑƧrDžɝƶКũ˧뼶
s ĞѩʑdžɃϢеĀѢˆ뼶ϢеƫĆĀɝʚŶ뼷ăđŮĄӕҢćŦƀ뼷ɝȠȱĀɝʚ뼷ĔƟĆĈĻĨȌīϢеŊĈĞĖĀʋĀƱʜ뼷ģĻŗӚӐŐϢеŢĆĀƱķ뼶
s ыħϢеԵĈҲĀʋ˖Ӫ뼶ϔĄҺ˱ĀȅѮѲʹ˖ӪģӖ
ŗźϢеƴīĆňķ뼷ĨdžɃŴĶĀ뼷ȮƦźŴĶŢĆмŀČƗ뼶
s źϢеƢƅĆdžɃŴĶĀ뼶ěڱĉ˴ƼƔdžɃŴĶߊĝЏʫغĀ뼶ȁˤ뼷ժዓȴ뼷ăđǙᛃ뼷ģăđߣŎǟśѢˆ뼶ȮĆĀɝŠɽʪ뼷ϢеĨѿʓƢƅĆĄdžɃŴĶƥǡǨĸĀƸ뼷ƦؼģěźŴĶƴīĆňժķŠůķ뼶
ʘľȉϢеƥǎĀˈਜŠӍĴĀɘ뼷ăȚĻŗźĆŨэТŪιͲ뼷ƑȶđĀĄĻŗƬĆĀߊĨƺŠϢеĀƫǼ߀뼶
JTKUVKPG)COCTTCĄ49QTNFYKFGɽઠ뼶49QTNFYKFGĄĂؽƖҠۈŝŚʠϵĀϢеɆԥϯȗශઆȓѣ뼷шĈο˩ࡒĀě֏ǀԥ뼶˽ȓѣĪĀۈƖҠӿʗɠħϢеǭȉě֏ȠȱĀјƶ뼶٩ƢނŰ뼷ɑˢˈȉJTKUVKPGԒͶ뼶Ǘ쨰EJTKUVKPGICOCTTCNTCYQTNFYKFGEQO뺭
76JUNE-JULY 2015
qɘăȚȩФߊĉ˴ŢϢеŠĔඐŀNjĀȶ˸뼷ģĄƬߊĨƺĀƶʑ뼶ĴǎĄȱਢ뼶ȮŕŶĂơȉϢеԒͶĖĪĂơĀɘăˆ˽ɸľċ
ŇĴ뼶rCHRISTINE GAMARRA
LRA WorldwideɽઠؽƖҠۈ
ƢԺ
76 Chinese Knowledgeindd 76 24515 1153 am
IBC IBTM China ADindd 50 13515 833 pm
ಌϾ٧
7 Sabah Tourism Board ADindd 7 24515 1235 pm
37JUNE-JULY 2015
37
ldquo
ldquoThe key motivators to truly engage and help us to getting and retaining our performers are recognition one-on-one
time mentoring setting them up for success paying
attention to them listening to their physical and emotional
needs helping them to become significant and
allowing them the freedom to be the very best
THOMAS WAIDirector Asia Pacific
Talent Plus Inc
37JUNE-JULY 2015
szlig8QGHUVWDQGERWKWKHLUtalents and desires and their weaknesses and blind spots
szlig)RFXVRQWKHLUWDOHQWVDQGcreate platforms for them to exercise their strengths
szligHHSDQRSHQGRRUSROLFIRUyour teams to approach you with concerns suggestions and innovative ideas for growth
szligQGLYLGXDOODFNQRZOHGJHtheir hard work and achievements do it timely and sincerely
szlig5HPHPEHUWRWDNHWKHWLPHto understand why a team member would make the decision they made and why instead of rushing to judgement about a decision
KEEP THE MOTIVATION
36-37 Talent and Mentor Thomas Waiindd 37 24515 1140 am
38JUNE-JULY 2015
Knowledge
IT MAY SEEM OBVIOUS BUT THE STARTLING TRUTH REVEALS A GAP IN HOSPITALITY SALES TEAMS AND THEIR ABILITY TO FOLLOW UP
In this day and age of email SMS Twitter and Gchat personal contact is still the most important way to build relationships In a world of ever-increasing automation and impersonal service a hotel must distinguish itself from its competition Hospitality sales teams need to realise that product and price are very similar in todayrsquos market What will be the clientrsquos reason for awarding a piece of business The relationship with the customer and the loyalty built up over time Hospitality
38JUNE-JULY 2015
THE ART OF FOLLOWING UP
THE LUXURY OF KNOWLEDGE
WE OFFER INSIGHTS FROM TOP INDUSTRY PROFESSIONALS IN A SPECIAL
KNOWLEDGE SECTION GO DIGITAL WITH US BY ACCESSING FULL VERSIONS
OF THESE ARTICLES ONLINE
CHRISTINE GAMARRADirector of Operations Asia PacificLRA Worldwidechristinegamarralraworldwidecom
sales teams must be in the business of building relationships instead of taking orders
A prompt and personal follow-through with the client is the most effective technique to gain commitment Following up not only displays a sense of urgency for the business lead it gives the opportunity to advance the sales process towards a decision The timeliness of a follow-up is another factor that will communicate your reliability to the client A follow-up should not be later than 48 hours after the last communication with the client
An effective follow-upszligHVLQFHUHDQGFRQILGHQWszlig$VNRSHQHQGHGTXHVWLRQVWKDWLQYLWH
the client to elaborateszlig3UREHLQWRRXUFOLHQWOslashVUHVSRQVHVszlig2IIHUVRPHWKLQJRIYDOXHOtilde
for nothingszligHPRQVWUDWHWKDWRXXQGHUVWDQG
what the client is looking for
Read the full article online at bizeventsasiacomluxury-of-knowledge-follow-up
38-39 Luxury of Knowledge_KTindd 38 24515 1140 am
39JUNE-JULY 2015
WHAT SHOULD YOU LOOK OUT FOR BEFORE PENNING AN EVENT SPONSORSHIP AGREEMENT
Exclusivity ndash Most sponsorship agreements would provide some form of exclusivity This is to avoid competitors sponsoring the same event or to avoid association with a conflicting category Where category exclusivity is provided for its scope must be clearly defined Eg A soft drinks sponsor may agree to exclusivity for non-alcoholic drinks or insist on being the only beverage sponsor
Trademarks ndash The agreement should state the manner and form (colours font size proportion to surrounding text graphics etc) in which the sponsorrsquos trademark may be used Likewise the sponsor may wish to conduct its own advertising and the event organiser should also have control over the manner and form in which its trademarks and logos are used
Payment ndash Often involves a hybrid arrangement where a percentage of the fees is paid up front and the remaining being paid in accordance
WORDS EL KWANG
Duetto a technology and services company offering medium to large hotel groups and casinos a three-year old system that assists in implementing revenue strategy In an exclusive interview with Biz Events Asia Patrick Andres executive vice president Asia Pacific for Duetto explained that the program uses sophisticated algorithm to gather information from web shopping patterns competitor hotel pricing airline traffic special events and social ndash all to understand market behaviour The systems will ideally allow hotels to optimise price profitability by category It also provides hotels with visible real-time information to make necessary business decisions such as adjusting accommodation rates on their websites or in contract negotiations
It ultimately provides the opportunity for hotels to implement an ldquoopen pricingrdquo structure that will benefit the consumer in the name of rate parity yet allows hotels to sell at a more profitable rate Open pricing is an evolution from traditional revenue management Instead of closing out lower rate categories it allow hotels to shrink or increase price differentiation between the room categories This hopefully leads to more yieldable corporate rate tender agreements in Asia much like what the American market is experiencing Yielding corporate rate agreements allow hotels to market profitable rates during peak demand periods
Read the full article online at bizeventsasiacomluxury-of-knowledge-duetto
39JUNE-JULY 2015
JOIN THE PARTY
THE GAME CHANGER
with a performance-driven schedule Where productsservices are provided in lieu of sponsorship fees the manner of determining their value should be spelled out along with warranties as to their quality standard and merchantability also incorporated
Exit ndash Long-term agreements should have a termination clause allowing parties the opportunity to call it quits with and without cause anytime during the subsistence of the agreement Grounds for termination may include either party bringing the other into disrepute late payment of sponsorship fees and cancellation of the event
Read the full article online at bizeventsasiacomluxury-of-knowledge-sponsorship-agreements
VICKI HENGDirectorVicki Heng Law Corporationvickivickihengcom
ldquoDuettorsquos new strategies within their systems might allow hotels
to regain pricing power ldquo
PATRICK ANDRESExecutive Vice President Asia Pacific
Duetto
38-39 Luxury of Knowledge_KTindd 39 24515 1140 am
2 0 1 5m i c eMEETINGS INCENTIVES CONFERENCES EXHIBITIONS
10-11 September 2015Suntec Singapore convention amp exhibition centre
wwwmiceasiaexhibitioncom +852 3975 5710
miceaSia
100+ Exhibition booths
5000+ Visitors
500+ ConfErEnCE DElEgatEs
8 aCCrEDitED Workshops
2 frEE ConfErEnCEs
30+ prEsEntations
This prestigious Awards Evening will be judged by a panel of leading event organisers from throughout the Asia
3DFLAgraveFUHJLRQLQWRWDOWKHUHZLOOEHDZDUGVXSIRUJUDEVWRVROXWLRQSURYLGHUVYHQXHVDQGHYHQWRUJDQLVHUV7KLV
evening awards party will be after the exhibition on day one of the event and it will be a fantastic way to honour
the work of Asiarsquos Event Professionals and provide a great QHWZRUNLQJRSSRUWXQLW
This event brings together leading Event organisers Meeting Planners Corporate Buyers Venues Hotels Attractive Suppliers Event Technology Tourism Boards RYHUQPHQW0ampVSUHGRPLQDQWOIURPWKURXJKRXWWKH$VLD3DFLAgraveFUHJLRQ
For more information about MICE 2015 and Awards Ceremony please email miceoliverkinrosscoukFor exhibition ticket registration please visit wwwetouchescommiceasia2015
40 Mice Asia Pacific ADindd 40 16515 653 pm
amp210DJDGB)$SGI$0
41 Sentosa Golf Clubindd 41 14515 838 pm
42JUNE-JULY 2015
WWHY SINGAPORE CONTINUES TO STACK UP
AS A PLACE FOR BUSINESS AND MEMORABLE
EXPERIENCES
SINGAPOREDelveInt
o
WORDS EL KWANG | KRISTIE THONG | GINA SIN
42JUNE-JULY 2015
42-44 Delve Into Singaporeindd 42 24515 1142 am
43JUNE-JULY 2015
e worked really hard to ensure that our attendees
feel like they are getting a luxury experience
where wersquove thought of and arranged everything
You really have to think of everythingW ldquo
HIGH-ACHIEVING QUALIFIERS OF US-BASED HEALTHCARE MARKETING CONGLOMERATE
FOREVER LIVING PRODUCTS WERE TREATED TO A TIME OF THEIR LIVES IN SINGAPORE
WORDS KRISTIE THONG
Soundproofed walls of the Sands Ballroom of Sands Expo amp Convention Centre Marina Bay Sands in Singapore could barely contain the pulsating excitement of the crowd Upbeat triumphant contemporary music and exuberant cheers could be faintly heard from the floor right below it Walking into the ballroom as an observer was an experience in itself illuminating hues of pink blue and purple danced along to the beat of the music in sync with cheers and dancing amid the crowd the dazzling lights fell against the unique clusters of crystal-like structures high on the ceiling resembling thousands of balloons just about to fall
This amazing sight was Forever Living Products Global Rally held in Singapore on April 19-27 2015 Forever Living
THE LUXURY OF HEALTH
Products a multi-level marketing company that sells aloe vera-based drinks and bee-derived cosmetics nutritional supplements and personal care products hosts an annual Global Rally to celebrate the success of its representatives also known as Forever Business Owners (FBOs) and award them hard-earned Chairmanrsquos Bonus cheques It is a time where the company shares new directions launch new products and provide training and inspiration
ldquoOur business model works in such a way that in order for our FBOs to be successful they must first help others reach their goals This ensures an environment of passion and compassion where people can aspire to be what they want to be and are given
the tools to change their lives for the betterrdquo says Ashley Hower director of marketing at Forever Living Products
ldquoBy having leaders and qualifiers hearing and sharing their stories and tips for success they are inspired to set goals and reach for their dreams The entire event is very celebratory and empowering ndash it feels like a big family reunionrdquo she adds
Each Global Rally sees over 7000 FBOs coming from 106 countries and runs on an extensive itinerary comprising training sessions lots of entertainment and unique experiences Having previously hosted the rally in Hawaii and London and heading to Johannesburg in 2016 2015 was the year for Singapore and for Asia
ldquoWe are always looking for new and exciting destinations to take our FBOs We want to make our Global Rally lsquoan experience like no otherrsquo and know that it begins with the destination selectionrdquo
While the country naturally holds up as an attractive tourist destination Hower shares that Singapore was also chosen in part due to its history that parallels Forever Livingrsquos brand values Drawing similarities to Singaporersquos founding father Lee Kuan Yew and his passion to create a safe and prosperous society for its citizens Forever Living Productsrsquo CEO Rex Maughan thrives on a similar belief of helping people from all over the world look better feel better and achieve their dreams
ldquo
42-44 Delve Into Singaporeindd 43 24515 1142 am
44JUNE-JULY 2015
Putting an incentive program of such scale is no easy feat Forever Living worked closely with Pacific World to ensure seamless logistics for travel meal planning and activities
ldquoWe worked really hard to ensure that our attendees feel like they are getting a luxury experience where wersquove thought of and arranged everything You really have to think of everything ndash how the attendees will feel when they arrive at the airport what their first impression of the hotel is the convenience of getting around what activities they enjoyrdquo Hower says
Some of Singaporersquos local culture and experiences were brought into the program this year Qualifiers were brought to Sentosa Island for a fun-filled day culminating in a beach party feast and entertainment Top
qualifiers were treated to a special dinner at Gardens by the Bay followed by drinks and desserts at Ku De Ta ndash arguably Singaporersquos hottest night spot on top of Marina Bay Sands Throughout the program there was cultural entertainment infusing Chinese and Indian influences and many opportunities for FBOs to try the local cuisine
ldquoSingapore was a fantastic incentive travel destination The melding of the cultural history with the modern Marina Bay Sands gave our Forever Business Owners a luxury destination and a cultural experience they couldnrsquot have found anywhere else Singapore was clean safe and easy to get around Our Forever Business Owners enjoyed visiting Sentosa sampling local cuisine and exploring everything Singapore had to offerldquo Hower says
ingapore was a fantastic incentive travel destination The melding of the cultural history with the modern Marina Bay Sands gave our Forever Business Owners a luxury destination and a cultural experience they couldnrsquot have found anywhere else Singapore was clean safe and easy to get around Our Forever Business Owners enjoyed visiting Sentosa sampling local cuisine and exploring everything Singapore had to offer
ldquoldquoS
Team Japan Endless entertainment
ASHLEY HOWERDirector of MarketingForever Living Products
42-44 Delve Into Singaporeindd 44 24515 1143 am
KLCC_10YAC_micenetAsia_ad01_0615ai 1 4315 848 AM
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46JUNE-JULY 2015
30 MINUTES WITH ALOYSIUS ARLANDO CEO OF SINGEX HOLDINGS PTE LTD GAVE BIZ EVENTS ASIA A LOOK INTO HIS VISION OF A SUSTAINABLE CONFEX BUSINESS MODELWORDS EL KWANG
With a vision to be the leader in the APAC business events industry Aloysius Arlando has no intention to rest on his laurels Since his appointment SingEx has invested a few million dollars in doubling staff strength and conducting robust research in curating events like the Internet of Things Asia which saw more than financial gains for the organisation and its customers The motivation to establish a more sustainable business model and the appreciation of the event subject matter saw the implementation of a two-prong approach in venue management and creating new industry-relevant business events that do not conflict with existing ones
ldquoWhether it is the eventrsquos return on investment or objective companies are looking for good return and value derived from matching buyers and
CREATIVITY TAKES BUSINESS CENTRE STAGE
DelveInto
THE GROWTH OF INTERNET OF THINGS (IOT) ASIAIOT ASIArsquoS GROWTH IN 2015NUMBERS FROM IOT ASIArsquoS INAUGURAL EDITION IN 2014
44 sponsors and exhibitors representing 13 countries10 increase 2100 trade visitors and conference delegates 288 growth
41sponsors and exhibitors representing
11 countries
A total of
1630trade visitors and conference delegates
58 speakers representing 15
countries presented at the conference
85 speakers from 16 countries presented at the
conference (almost double the of speakers)
4648 Delve Into Singapore SingExindd 46 24515 1143 am
When you choose the Fairmont Singapore and Swissocirctel The Stamford you gain access to more than 70000 square feet of state-of-the-art and multi-functional conference and meeting space at the Raffles City Convention Centre Strategically located at the heart of Singaporersquos business district just 20 minutes away from the airport enjoy unparalleled convenience and accessibility Our team of outstanding conference concierges offers support every step of the way and helps ensure that your meeting or event is a rousing success each time
For reservations please call +65 6431 5534 email salessingaporefairmontcom or visit wwwfairmontcomsingapore
THE CHOICE FOR MEETINGS
47 Fairmont Singapore ADindd 47 13515 825 pm
48JUNE-JULY 2015
sellers as a business solutionrdquo said Arlando
The process of creating events ndash whether it is based on a national agenda like Singaporersquos wish towards hosting more healthcare events or opportunities identified through research on key industries to drive tomorrowrsquos growth ndash could take six to nine months
Arlando explained that each curated event should have a lifespan of five to 15 years It must meet the evolving needs of the industry and marketplace while flexible enough to allow the event agenda to morph with the changes in technology or other trends One perfect example is the way traditional exhibitions have morphed into CONFEX (conference-exhibition) multi-faceted platforms to drive engagement through meaningful content shared at conference sessions and business connections and exchanges on the exhibition floor
hether it is the eventrsquos return on investment or objective companies are looking for good return and
value derived from matching buyers and sellers as a business solutionrdquo
ldquoldquo
ALOYSIUS ARLANDOCEOSingEx Holdings Pte Ltd
W Throughout the interview the humble and pensive leader used the collective ldquowerdquo more often than ldquoIrdquo in his sentences When it comes to leadership and talent discussions Arlando expressed his passion for meeting people from all walks of life He ensures his team is a good mix of background and professional attributes His team is important to him
ldquoWe respect our teamrsquos personal moments of needs whether it is new working mothers or one who becomes a carer for the family As human beings if we can take care of our family needs we have won half a battle (in life)rdquo
Arlando keeps his team engaged through no-strings-attached coaching and transparent communication With a big smile and coy laughter Arlando defined the importance of transparency by saying that he graciously obliged when his team asked him to smile more frequently
EVENTS CREATED BY SINGEX
$$$ CONVERSION
KEY INDICATORS OF SUCCESSszlig Client feedback on successful connectionsszlig No of deals and business converted
szlig WasteMET Asia 2012 amp 2014szlig Last Mile Fulfilment Asia March 2015szlig RehabTech Asia March 2015szlig Internet of Things Asia 2014 amp April 2015szlig Radiology Asia May 2015szlig WasteMet China July 2015szlig Green UrbanscapeAsia 2013 amp November 2015
szlig RSA Conference Asia Pacific amp Japan 2013 2014 amp July 2015
szlig International Conference on Sustainable Development 2013
szlig ASEAN Business and Investment Summit 2014
NEW-TO-MARKET EVENTS
MANAGED EVENTS
617 BUSINESS CONNECTIONS made at the inaugural Last Mile
Fulfilment Asia 2015 in March 2015
403 SUCCESSFUL MEETINGS conducted at the exhibition floor
S$122 million worth of deals generated from inaugural Greenurbanscape Asia 2013
4648 Delve Into Singapore SingExindd 48 24515 1143 am
49JUNE-JULY 2015
Quay Room
CITY ESCAPEA RECENT STAYCATION AT
PARK REGIS SINGAPORE SHOWS THE POSSIBILITY OF GIVING YOURSELF OR YOUR MOST DESERVING
EMPLOYEES A BREAK EVEN IN THE MOST BUSTLING
PLACES IN A CITYWORDS GINA SIN
Just a stonersquos throw from one of the most vibrant entertainment scenes along a historical riverside known as Clarke Quay the 202-room Park Regis Singapore would do well for business retreats
Surrounded by lush greenery Park Regis Singapore was first opened in 2010 and has recently completed a SGD3 million (USD22 million) facelift that saw the reception move from the ground floor to the third a new all-day dining FampB venue upgrades on bed items and a complete makeover of the lobby meeting room and rooftop bar
Stretch the lethargy away in the morning with a poolside yoga class where a refreshing waterfall cascades into the 25-metre-deep pool Then
refuel with a power-packed breakfast at Twenty3 Drink amp Dine with the wide variety from its buffet selection
Clarke Quay may be popular for its nightlife but there are also lots to explore such as the numerous hipster cafeacutes bars and restaurants within the vicinity Hotel guests get 10 percent off their bills of participating food and beverage outlets by presenting their room cards
Visit the Asian Civilisations Museum located close by or attempt the adrenalin-pumping G-Max Reverse Bungy along the riverside Choose to
Singapore River Cruise
dine in one of the restaurants or head back to the hotelrsquos Royal Pavilion for their signature Cantonese dishes such as the Royal Smoked Duck and the Wok-fried Mashed Fish Noodle with Lobster
Sign up for one of Park Regisrsquo cocktail classes as a team-building activity for up to 10 guests by June 2015 or conclude meetings with a sunset cruise disembarking from the quayside Watch as the sun sets and the neon lights of Boat Quay and Clarke come to life Spot landmarks and bridges such as the Raffles landing site the Merlion and the Cavenagh and Coleman bridges End the day with more cocktails at Revive the hotelrsquos rooftop bar that is not opened to public until the fourth quarter of 2015 It can be hired for intimate cocktail events of up to 50 guests with outsourced furniture
An incentive package featuring some of the activities mentioned above is available for corporate group bookings until the end of the year
49 Delve Into Singapore Park Regisindd 49 24515 1144 am
Hongkong
26 - 27 August | Grand Hyatt Hong Kong
50 ACTE ADindd 50 13515 823 pm
CMY
51 Pacific Worldc ADindd 51 13515 752 pm
Twice the percentage of Buyers than in 2013 expect to conduct business valued at over
1million
The 23rd ITampCMA and 18th CTW Asia-Pacific
29 Sep ndash 1 Oct 2015Bangkok Convention Centre at CentralWorld
Bangkok Thailand
Incorporating Luxury Travel
Exhibitors amp Sponsors Corporate Travel ManagersConference DelegatesMedia | Corporate Travel
Exhibitors | MICE amp Luxury TravelBuyers | MICE amp Luxury Travel | Association Professionals amp ExecutivesMedia | MICE amp Luxury Travel
wwwcorporatetravelworldcomapacwwwitcmacom
Look At What We Achieved In 2014
Over 2500 MICE and Corporate Travel professionals including association executives and luxury travel buyers from 55 international territories
84 of Exhibitors expect to receive orders within a year
40 of Buyers confirmed procurement on-site with Exhibitors
Host CountryOrganised By Supported By
gtURXP[ltTSXP
4]S^abX]VP]SBd__^acX]V0bb^RXPcX^]b
Industry PartnergtURXP[0Xa[X]T gtURXP[ET]dT lt^Q[XT0__Pac]Ta
ltTSXP0U[XPcTb
Very impressed with the overall organisation quality of buyers and
remarkable welcome reception euromic Belgium
Exhibitor | Christophe Verstraete Executive Director
Great avenue to obtain research information from diverse regions and
destinations Association of the Polish Media Poland
Media | Robert Pawelek Journalist
I got to renew or discuss contracts and build new relations Panorama-Medica Group Co Ltd Thailand Buyer | Katherina E Lempert-Dober Chairwoman
The discussion session was a good sharing session for all my peers Gemalto Singapore Corporate Travel Manager | Jean Bey Senior Buyer - Asia
52 ITampCMA BKK ADindd 52 13515 806 pm
53JUNE-JULY 2015
THERErsquoS NOTHING LIKEAUSTRALIA
Produced by Business amp Tourism Publishing Asia Pte Ltd and Business Events Australia wwwbusinesseventsaustraliacom wwwbizeventsasiacom
53-68 Australia Supplementindd 53 24515 400 pm
54JUNE-JULY 2015
UNLOCKINGAUSTRALIArsquoSNEWEST TREASURE
The Adelaide Convention Centre welcomes the world to its new state-of-the-art facilities designed with the event plannersrsquo future requirements in mind It is surrounded by premier entertainment sporting and medical precincts and set on the cityrsquos revitalised waterfront district
Find out more about our brand new building at adelaidecccomau
53-68 Australia Supplementindd 54 24515 1145 am
55JUNE-JULY 2015
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56JUNE-JULY 2015
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57JUNE-JULY 2015
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58JUNE-JULY 2015
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59JUNE-JULY 2015
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60JUNE-JULY 2015
Discover a zoowithout fences
THERErsquoS NOTHING LIKE AUSTRALIA FOR YOUR NEXT BUSINESS EVENTPLAN NOW VISIT AUSTRALIACOMBUSINESSEVENTS
TAU0105_297x420_Zoo_V1indd 1 11052015 520 pm
53-68 Australia Supplementindd 60 24515 1145 am
61JUNE-JULY 2015
Discover a zoowithout fences
THERErsquoS NOTHING LIKE AUSTRALIA FOR YOUR NEXT BUSINESS EVENTPLAN NOW VISIT AUSTRALIACOMBUSINESSEVENTS
TAU0105_297x420_Zoo_V1indd 1 11052015 520 pm
53-68 Australia Supplementindd 61 24515 1146 am
62JUNE-JULY 2015
53-68 Australia Supplementindd 62 24515 404 pm
63JUNE-JULY 2015
AD
EXPERIENCE WORLD CLASS OPENING DECEMBER 2016
Artist impressions courtesy of Hassell + Populous and Darling Harbour Live
Introducing a new world class convention exhibition and
entertainment destination on Sydneyrsquos sparkling harbour
With an integrated design and best practice facilities you will
be within walking distance of Australiarsquos largest business district
financial centre and hub of thought leadership and innovation
ICCSYDNEYCOMSALESICCSYDNEYCOM +612 8297 7600
MANAGED BY AEG OGDEN
THEATRE EXHIBITION CONVENTION
53-68 Australia Supplementindd 63 24515 1146 am
64JUNE-JULY 2015
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67JUNE-JULY 2015
E X P E R I E N C E U N F O R G E T T A B L E E V E N T S
S Y D N E Y rsquo S M O S T U N I Q U E V E N U E
A U S T R A L I A NT E C H N O L O G Y P A R K
CONFERENCES I EXHIBIT IONS I CORPORATE MEET INGS
TRAINING I FASHION I PRODUCT LAUNCHES
AND MUCH MORE
salesatpcomauPh +61 2 9209 4220wwwatpcomau2 Locomotive StreetEveleigh 2015
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68JUNE-JULY 2015
AD
Contentindd 5 261114 1051 am53-68 Australia Supplementindd 68 24515 1146 am
69JUNE-JULY 2015
Engage
From April 30 to May 10 a total of 235 million visitors ndash including 153000 international attendees ndash took part in 200 events conducted throughout host venue Coex from culture exhibitions and conventions to promotions performances and even a beer festival all of which served as an effective marketing platform for the clusterrsquos stakeholders
Among the major events Asiamania a multi-nation business and cultural trade show running from April 30 to May 3 included promotional booths from Korea Japan China and Russia each exhibiting various cultural assets from across the region Contributing to the local MICE presence was the Seoul Tourism Organization whose promotional stand was modeled after
C-FESTIVAL IN SEOUL DRAWS
GLOBAL AUDIENCETHE INAUGURAL
ldquoC-FESTIVALrdquo PROMOTED THE
CAPABILITIES OF A NEWLY-FORMED
GANGNAM-BASED ldquoMICE CLUSTERrdquo
OF EVENT VENUES SHOPPING AND
ENTERTAINMENT PROVIDERS
Seoulrsquos ancient city walls while the Korea Tourism Organization stand introduced visitors to other national destinations Other key events included a ldquoCulture Techrdquo fair and a ldquoCreative Urdquo exhibition zone The festival was organised by the World Trade Center Seoul MICE Cluster Committee
Created to increase competitiveness and allow for joint marketing strategies among members the MICE Cluster initiative unites 13 major companies involved in the business events community including and surrounding Coex which along with the nearby Korea World Trade Center was recently designated a ldquoSpecial MICE Tourist Zonerdquo by local government agencies Members also include business hotels department stores entertainment complexes PCOs and more such as Korean entertainment agency SM Entertainment which appointed K-pop stars EXO as official C-Festival ambassadors
In addition to the festivalrsquos promotional benefits for its members the ROI across 11 days also demonstrated the effectiveness of the event The Coex Seven Luck Casino a foreigners-only
venue for example saw a 401 percent increase in custom compared with the same period in 2014 while the five-star Grand InterContinental Seoul Parnas ndash also part of the complex ndash saw a 209 percent increase in room occupancy over the same comparative duration
ldquoThrough our first C-Festival we were able to see both new growth and the take-off of the MICE industry which is still a new industry for Seoulrdquo said Coex president and CEO Byun Bokyung He went on to affirm his commitment to ldquocontinue building and showcasing diverse content in order for the Korea World Trade Center to become the centre of the MICE industryrdquo
Stephen Kwak an assistant manager at the Seoul Tourism Organization agreed with the growth potential of the C-Festival in the coming years saying ldquoIt helped Seoul by emphasising various tourist attractions that MICE delegates would enjoy visiting during their stayrdquo With the weekend proving the most popular for Asiamania Kwak said that feedback for the Seoul booth was positive with visitors remarking that it ldquowell-represented the cityrsquos diverse offeringsrdquo
Love Heart Project
WORDS BEN JORDAN
69 Engage Coexindd 69 24515 1149 am
70JUNE-JULY 2015
Engage
With many UNESCO-heritage listed sites and venues in the world to choose from one group chose the much revered West Lake in Hangzhou as the centrepiece for an event Some 90 guests from Canadarsquos York House School travelled to the picturesque destination for a cultural trip planned around a golf tournament
The guests arrived at Hangzhou Sofitel Westlake Hotel on the first day What awaited them was a lavish welcome cocktail and gala dinner set up at the Sky Garden with views of West Lake as its background
The next day was where the program truly began Guests were divided into two groups ndash the Golf group and Parents-Child group ndash according to what guests preferred The group for golf headed for a friendly tournament at Fuchun Resort Golf Club while the other enjoyed a spa session and a tea tasting ceremony The children spent time at Zoo Coffee a creative club located in a shopping mall where its unique set-up resembled a quiet forest wonderland with a myriad of wild animals
Guests then went for a boat ride over West Lake and watched a large landscape live performance created by three renowned directors ndash Zhang
WEST LAKE STORY
A TRIP PLANNED AROUND HANGZHOUrsquoS REVERED WEST LAKE TELLS OF THE DESTINATIONrsquoS RICH
CULTURE AND SCENIC STORIES
Yi Mou Wang Chao Ge and Fan Yue Guests visited the largest isle in West Lake which is called ldquoThree Pools Mirroring the Moonrdquo and covers an area of 6000 square metres The shadow of the isle the elegant garden and the scenic beauty combined makes the isle one of the top 10 West Lake attractions particularly popular during the Mid-Autumn Festival
The group also visited the ancient He Fang Street which has a profound history Consisting of the historical commercial civil and architectural culture of Hangzhou it is the best place
to get acquainted with the destination Groups also enjoyed the ldquoSong Cheng Eternal Loverdquo drama which is known as one of the more acclaimed shows in the world The performance describes the hardship of Liang Zhu ancients the magnificence of Song Palace the fierce battle of Yue Gu Jun the song of Liang Shan Bo and Zhu Ying Tai and the song of the white snake and Xu Xian These stories are told through a spectacular display of sound light and stage effects
70JUNE-JULY 2015
Sofitel Hangzhou Westlake Hotel
Golf tournament
70 Engage Hangzhouindd 70 24515 1149 am
71JUNE-JULY 2015
Engage
Aprilrsquos Wine Down Wednesday organised by ACI HR Solutions and Biz Events Asia gave guests the privilege of a first look at the new Club Lounge at Hotel
Jen Tanglin Singapore (formerly known as Traderrsquos Hotel at Cuscaden Road) Over 90 professionals from
the MICE travel tourism and hospitality sectors networked over drinks and a buffet spread with an
impressive display of sweet treats Guests also had the chance to look at guest rooms on the newly revamped
Club Floor The event was sponsored by Hotel Jen Tanglin Singapore and duetto
HAPPY SNAPS
FROM WINE DOWN
WEDNESDAY
71 Engage Hotel Jen WDWindd 71 24515 1149 am
72JUNE-JULY 2015
ćľŅǴŭƀ뼷āĶɽĄŗۍĉדĀϝĀŞ뼵ϾĀЌѠͱກĀěɁǟħކՠĀǚ뼶ĔȏϝĀŞ뼵ЌѠŠěɁǨͳȩĀĄqಌϾr뼷খأćӃɯӍЌѠ˖Ӫˡġ뼷ĉĶǨɶᅆŠڥĀďĄಌϾĀǃɩ뼷ƦϿĠě֏˺ॎӃɯģĝćĞƶѲʑħϢеǙҜಌϾɆԥ뼶ȁˤ뼷ĔĂʿāĶјǭŗqಌϾrǟħ٧Āǂʚ뼶
ľŅǴċʃ뼷āĶćĂȏοȢКɁʸˋˡʭĀʗˡĉՂNjȒŠğʑ뼷ɝŴĶƧħqಌϾrĪǭػ쨵ĖqಌϾrĴ뼷ƣźŴĶԒĞĖƇĬ쨵뼶ӗęĠĀĉĀƫĄ쨰qಌϾrźŴĶԒĞĖŕķ౯ĀЌѠŠԚċЌѠȞײ뼶ȆƻɝӍqۈिrǟħĂċŞҠƣźŴĶԒĞĖƇĬĴ뼷āĶǨīĖĀĄ쨰NJ뼵Ġʻ뼵Ljǥ뼵ݶиĀʇҌŠȱਢɁ뼶
ឧࡢ뼷ભȘʆĉˍĂĀۈिȢćᎴŐ뼷Ʀďě֏ˡĎĸ뼷ۈिŞҠஅƧĂԿԵĈवƺĀęኧ뼷ڇۃŎƼЍĀԄӪӃɯĉՂǡϰ뼶āĶȠƱ뼷ĔĂԿęĀ
ኧďĄࡒĀNJ뼶ȁˤ뼷āĶјǭŗလिNJۈǟħĔĂʿĀǚǦ뼷ŗĸdžفĀƄਬƺ뼶လف˧ǘdž뼷χƎǢĈԣŭĀ뼷ĄġŚŕƳĀهƞ뼷ԵĈqġŚσفƥيrĀݔ؆뼶அƧƜƚॸćॸĂɁƜƚĂƟ뼷фĘĀလفӲ˴ƄΡȸĠɹ뼵śĠɹ૨뼷ĝđħфĪҍ۵ӲĂśȥſƄᐻĀσ뼶ƄΡۈिŞҠƧƍͳ뼷ƄΡȺໆѲĈĠĬϵɘ뼷ۈि˧ăěģăˆϚȺNJĀ뼶
ćĔċˊʃ၅٧ƀ뼷źāĶĎĂŐΥҨqಌϾrĔċӛʚ뼷ĞĂĞǨͳȩĀĖЪĄƇĬ쨵Ⱥǰ뼷ಌϾ˄ăĂǭđᔐ쨱ಌϾģăĂǭ୨ăĻӍ뼶ŮđāĶҕċԳʇĞĂĞ뼷ȺǰāĶƲĐĝŀƜćಌϾƥġ쨰NJ뼵Ĵǎ뼵Ծ뼵ϔϙŠ뼷ĔĂȏŢāĎĸďĄಌϾ뼶ůķƜćȆĪ뼷ƓěŀƜġĀŇƂ뼷ŕȶđĀĄģđΓīΰĢŹ뼶ڒ
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72JUNE-JULY 2015
72 Chinese Editorial Lettersindd 72 24515 1150 am
73JUNE-JULY 2015
73MAY 2015
ƼЍ˗ՅЌѠ˥ʿಌϾЌѠˡϘċȞײʗ२ĉƯ뼷ħಌϾЌѠǭąƼĤĀԶѤ뼷ģǞơըdž˽ȞײŢƍͳಌϾӃDŽĀăגɸɾ뼶˗ՅЌѠ२ĉƯȜƍͳѲʹȉಌϾժΆʪʸćĂŐ뼷ƯʭѲʹҺʓа뼷ɡӴĀԜӍࠒΙĀ˝ՊƑħϭދ뼶ȮύNjęϙѲʹ+CEQDWEEKѲʹ˄ύʕᘶƋʕǟĀĻːࢬѱΙǝ뼷ĖƋʕďĀՒŞጣ뼷ǞĖƬԐԵ뼷ఁบጣ뼷৯χƯغĉ˴˖뼷ƲĂċժΆĝɩĖߙϜߝ뼶
ć˗ՅЌѠ२ĉƯĘ뼷ȜĈʈʞɩľߙϜাۋĀƯغĉ˴ΏDŽ˖Ӫ뼷ȺġಗĂǩDŽ؈ǂೀ뼵Ăǩೀ뼵Ăǩ˗Յਓĉ˴뼷ŗӍĂǩƼЍਓϢ˖Ӫǀȗ뼷ŴĶȜࡄħਓϢĘԭċȡĀ˖Ӫ뼶źƲʞऒĀਓϢʠߔಌϾӃDŽĀχ₈Ƭʇ뼶
ĤȀะɸľʞĎĢſŚʘ뼵96뼵չՍȓѣ뼵ՍၽݭDŽ뼵ଔӘݭDŽŠײĀӅśଋąύݔƬЌѠמćĤȀะऄЌѠঢ়ډЌťࢨƬЌѠݔDŽĀмȞॏě뼶ćॏěĘ뼷ڏˡߊͳȩˋśଋਓॏ˽מćƼЍĀŕĤмˡ뼶5ampŚܕߝĈՃȓѣ쨞ĤȀะ쨟ɽઠKUCڱӍěجƖҠӍūǕ쨣Ӄɯ뼵ƱůۈGGJCPԶФ뼷ˤơƜƚħęŝՇҜąĂċĻŗःˤιȸ뼵จęĉȱͶŠąݔƬЌѠŕĤƚяĀĂċݘČƯě뼶
73JUNE-JULY 2015
ɾϒǛТঢ়ЌѠמġŕęĀΪӃࢰȞײǛĎӽȜɘɾϒ⏜ࠑ뼶٩ʹćŭũˡ뼷⏜ࠑǛĎӽʇҌȜшĈǎϢӭ뼷˄ѲĈǚϗᤂːƶМĀěڱӍƜƚɁŞ뼷ಗƪċၰěढ़Šċěڱढ़뼶ˤơş֏ϝĄҬŅŭǛТঢ়ЌѠמȉ1TKGPVCN5GC8KNNCUCPFQVGNQORCP[VFڑ፴ৗڱćǘ⏜ࠑũѲ˟ȷǛĎӽЌѠŗĎĀԨĂċϝ뼶
क़Ś쨞OCTCӘЌѠӍʇҌ҈ثQVGNU4GUQTVU쨟ǘඳୌसӘራҠũѲĀ҈ثӘЌѠ쨞OCTC$CPIMQM쨟ć˥ūڏDŽąοȢКĀũˡ౯К뼶҈ثӘЌѠѲĈǎϢӭ뼵Ăċঢ়ډƄ˪േ౸뼵ĂŝʞǘljڝĀЌť뼵ĂċĐɒذƬʇħМƬĀƄჾКၰěढ़뼷ŗӍƪċĠβĨढ़뼶ĠβĨढ़ĀʋύරඌغŪ뼷ĻźӖĀĢƔʾϞɌʭ뼶ب
73 Chinese Sound Bitesindd 73 24515 430 pm
74JUNE-JULY 2015
ŊĈĉĻŗΞĘʄĄĂǝƄՃĻĨ뼵ĠĠӴĀŚęĝ뼶ȺۍĉדĀटĐę뼵ᇱЉĀΝբŠƍͳĀ϶ᇫሊş֏ĀŀƚໆѲȢĄġŚǀ뼶ȮϾĀʁĤҠ뼵ăߟĀĤĐŞઝǒҠĖōǩĀʋභ뼷ĘʄƄĴƄăćᄏƜƺŠŀƯ뼶
ĘʄĨŪħġŚě֏ˡĀȶ뼷פą؈ŠӃɯٲŢ˺ॎӃɯˡӪĀڇŠ؈ॸဩ뼷ԨĂĈϙʲɫĄˬιʘĀşТ뼷ȺˢϞవȘʆęΝ뼶ăΡǷȮċŚŝǝΝśşǡϰĘʄ뼷ĝĨڨǷŗŕŨĀĴǎĖТ뼶ĘʄӃɯٲŚӃɯਇɘǥːϵŀȩФ뼷ύǘĈŎԭħϔϙĀιʘ뼷ĘʄƲŭĝڇۃąƞęՏŚěڱӍ֏זĖĔƀڏDŽ뼷Ȇġďಗą(QTOWNCวݭġŚę˺ظ뼵ցЍ҈뼷ŗӍɩᕹϝĀĘʄŚĴظঌєŠĘʄŚǗΆ뼶
ϝĀŞϯȗȓѣӍƜƚॸȓѣXGPVU6TCXGNUKCƼЍჼƂɽǀȗCZCPVCUWYCPćă΅ǡŗ+ɮŝĀǻśଋąćĘʄڏDŽĀŚě˺Ӄɯűזě쨞+6JKPC쨟뼶Ŵćˈɩ$KXGPVUۈिਲ਼ɝĴȩФ뼷ĘʄćĔŭƀşŀąňęĀȻ뼷ƦؼĝĄŎᇫሊĀƶˋş֏뼶
qŢǘěغڱĎĸ뼷ĘʄĻĸԵĂНĈϙʲɫ뼷ƦؼąƄՃĻĨ뼶פąЌѠƥʋ뼷ĘʄŃĈňĠăǜՏĀɁŞŗӍԵĈȆŞɡĀբžŴĶ˝Պ뼶r
ěڱɁŞҤćĘʄĘʄшĈϿĠęՏě֏Ɂࢰ뼶ĘʄĤŚűז֏ƺĀŚڇۃġķďĄȺġĂċŕԵזӍƜƚɁࢰ뼷ƦؼģĄĠŭĎŚޱǫʕˡѩŞ뼶ĘʄȘűě֏ġķģĄڏěĀז֏ԨĂċډĀŚě֏ɁŞ뼷ƑĄڏѩĂȸ֏ěƂĀχџ˝Պ뼶ԨĂċџলĀɁŞĄĘʄŚěڱġķ뼶ĔċŗڏѩęՏŚěڱ뼵ԄӪΡƦʄʭʋĀěڱġķŞހŝݖઽͲġķ뼷ʁƶdž
Ęʄě֏ˡLjϋ˓ஸ
Ǘ˸뼷ȉʋභоŚӚ౨եȠʫ뼷ιʘѲƶϔŨຂ뼷ŞȗʞīĐћয뼶ěڱġķшĈĂċǚϗːƶМ뼷ĻગĉĀƄჾՏၰěढ़ŠċęŇăDž뼵ɧϜᰋࡊĀĠβĨěڱढ़뼷ߴĈŕϵɘĀƬڐͶՕӍǜཥѲ뼶ˤʋ뼷ěڱġķʭģѲɪĀʁƶեęЌѠ뼷шĈǎբҍϾϢӭ뼷ѲӍěڱԜӝ˖ӪमƼ뼷ĻӖՏĀěڱŠƜƚ뼶qrƼЍΡ뼵2ʠĉěӍͶԉěڱ뼵ljۈिş֏ݭDŽŭěŗӍġŚŭĘʄȘűěũDZȐၰĝćĔƀڏDŽ뼷˄ɩĖƶ뼶
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Ĉqʁƶแrƥ؆ĀĘʄŗȺযĀęڇۃĀӃɯѺ۷ࡒNJЪጠŗӍՏĀŚě֏ƜƚǡĎڏѩ뼶
ǚтƂ
NJ졿ఫ
74-75 Chinese Cover Storyindd 74 24515 1150 am
75JUNE-JULY 2015
qύǘĈŎԭħϔϙĀιʘ뼷ĘʄƲŭĝڇۃąƞęՏŚěڱӍ֏זĖĔƀڏDŽ뼶r
ːĘʄӃɯٲŚӃɯਇɘǥ
ȞЌѠ뼶ĔŝЌѠŮĈǎϢӭ뼷Ӛ౨ǕǻύĂƁڝƬĀūǕݱɽˌ쨞Ӛǘŭͳ쨟ǨϐӚƦŪ뼶
ĻગĠǩਓϢ뼷ƦؼшĈۍĉٵґĀƬסĐɒذŠʕђĀϜٲ뼷ґʸˈƞՏĀƜƚ뼶ĀѲʹĄǘŗǡΟǼĀϜٲϐҜȥŪ뼷ƧȺŒŞ΄ąˈľŅȉλĎĀȗЯ뼷ŐଟĀŬǰƅ뼶
ԨĂċກĀɁŞקĄк˟뼶к˟ĄĂċמඵӭŠЌťǘĂɆĀ२ĉě˴உǒˌ뼷ŞƳĘʄĀġķŞь뼷ĄĂċʗŦȏˣߜĂċћ뼵뼵ΜĀˬǎ뼶ƜƚॸĻŗಶůĔƀĀˬǎǟħƜƚɁŞ뼷ŕґʸăɸľĉĀƜƚ뼶
ӃɯѺ۷ࡒĘʄшĈযĀ˥ͳΝNJЪጠŠ۵ĠΦࡡ뼷եϒĀՕNJȉŞĤɭɌĀĠƟNJȠઽʸ뼷ŪąĈĀʄ৫NJ뼶ʋභоŚӚ౨űז쨱ĈŎɸľŭĀġŚԽڄӚ౨ȉѲʹɧϜĀԽŠdžͳ΅ăෲĀΝᴂዣχƎঞĄȘʆɯϢĖĘʄĴĀκɯƥŞ뼶ʞǘᐤҠŠ༽ҠĈŎĀࡊŚĀƳߋӭӚ౨뼶ĔȏբžĝĄ˺ॎӃɯͱƜƚǡӍƜƚŶĀŕމŅ뼶
ͻĘʄŮĈŒѧǫԘĀեϒᆶŝԳŠƬďĻˢТĀसӆŠിӆĝĄڏѩě˺ӃɯĴăĻǸľĀӗމƥŞ뼶
ĤNjƄՃĘʄшĈϿĠڏѩęՏŚ֏זŠěڱĀɁŞ뼷Ʀ۵ĠĀϾӍԄӪЌѠģĝшĈϵɘ뼵मĀʗˡěڱѲ뼶ƜƚॸĞߜˣο˩ܪĀɁŞ뼷ĘʄȜĄĆĀŕՊ뼶˝މ
ƜƚॸăҨছ˝Պć06ĘʄڏѩĂɁϜЬƬݔĀ৫Ţ뼶ĔŝΪφĠŭષ۵ĠDŽˡę˺ĀஉǒˌȜ२ĉěǨ뼵ډԐढ़뼵Ќኃ뼵ঢ়ډфŠஉǒˌʪʸħĂɆ뼷ħƲĂʞĎਓǙҜǡǨλĈĀ৫ŢɆԥ뼶உǒˌԵĈĻગĉνӐКٮЌ৫Ţ뼷ͱĉၰěКĀˬǎ뼶ǩŚĀԐढ़ǂೀ)TCPV$TWPUGFGPŃĻħƜƚʔǻǭ˱뼷ŗӖਓϢĀˍ뼶06ĘʄɆƍĀĄћĂƄȕĀȞʞ뼵ՇҜƺŠџݔ뼷ŕґʸ
ćĔƀڏDŽĤмȞşҘě뼵Ĵল뼵ƜƚŶ৫ŢŗӍΡě뼶ǨŗŚōǩȞײƧʑӘϙ뼵ı҈뼵KOO[JQQ뼵ᅱᅧ뼵วѩŴĶĀƜƚ뼶ڏŠɲϜϙĝ˝ՊćĔƀݭ
АҔćĘʄϒʋභƳΟǼĤܪҠʭ뼷๗ŭĘʄȘűڏѩŞĀnjĴѲʹ
74-75 Chinese Cover Storyindd 75 24515 1151 am
76JUNE-JULY 2015
ТŪιͲĔٯĄƦͲȒĀƂ뼷ĻĄۍĉדኁĀĄЌѠӍӃɯ˖ӪˡĀߊӿϰϰఆĨƚȡ뼷ŊĨӍĴŢϢеɘDŽڥɘ뼶뺭
ćǗŔɫ뼵55뼵ȖŠ)EJCVDžǗŔʘԭħşТĀƎĐ뼷ĉȉĉƥǎĀˈਜঞĄӚӐŠάȱͶŕȶđĀƶК뼶Ţǘߊĉ˴Ďĸ뼷ĈąĔȏǗŔʘĀৗՎ뼷ŢϢеɘDŽɘďȻīΜƦͲڏ뼶Ļ뼷ďϝǡĀŰߧƦҶ뼷ЌѠӍӃɯ˖ӪˡĀߊӿڥఆĨƚȡ뼷ŊĨӍĴŢϢеɘDŽٯɘ뼶뺭뺭
२ĉϢе˖ӪĄࢨˡŪβĀȱਢ뼷ਯȺĄćЌѠ˖Ӫˡ뼶ĂŝśɡĀЌѠκΓīƧźĢŹǜതڌŢƋҠŒũĎ뼷ąĢŹŠതćɳ뼷ĈĠɹ쨵ňĠĴȊ뼷ࡍהŢƋĀڌćϢе˖ӪĔċցΆĘ뼷ЌѠߊӿТăĖЌѠćܦΰɌʐਓϢŦƟĀnjː뼶
ͱϿߊĉ˴ˆ˽ɝĂɝĢŹĔċɝʚ쨰ϢеěǂƚȜŀNjιƈāĀʅȁĄƇĬ쨵ȺǰďĄǥʿĀӷݦȱͶŠϢеĀฑࡄʇ뼶ĂҶŗકƥ뼷ЌѠߊӿƙĀĄqӚӐȱͶrĀŀNj뼷ƦăĄڙᆃĀˈ˱뼶
ljĂċߩղϰϰĄŕՋĀ뼶ƜƚغͱϿĄȁħԚċЌѠȞײ뼵ЌѠĀŞžͱȁЌѠǔɘDŽջĤDžʅȁŢԚĂŝЌѠмŀ뼷ȚЌѠߊӿĈޡȉĔǩದćϢеԒͶ뼷ũ˧ȉŴĶӚӐʸǟȱͶ뼶ȚНʥ쨰ăĻŮʘľǗŔɫͱҽƱĎȉϢеӚӐʸǟȱͶ뼶
ſŚʘěڱȉƜƚŭƼЍěڱ٩ԏ뼷ۈिȜҬφڇʠԄӪӃɯɁ뼷ƦԄӪƜƚȜભŕęˌŒ뼶ȁˤ뼷ĞđćതڌպݰĀě֏ˡġŒĂᤋ뼷ЌѠďκӚӐĂжƬΙ뼵ƬвĀߊӿ뼶
ӍĴŢϢеɘDŽɘĄȌīϢеŕĈвĀƶʑ뼶эɘăȚȩФߊĉ˴ŢϢеŠĔඐŀNjĀȶ˸뼷ģĄƬߊĨƺĀƶʑ뼶ĴǎĄȱਢ뼶ȮŕŶĂơȉϢеԒͶĖĪĂơĀɘăˆ˽ɸľċŇĴ뼶ŚʠϵϢеɆԥϯȗශઆȓѣ49QTNFYKFG˥ʿŢۈƖŞҠě֏ˡɘDŽąĂЬз뼷ʪưФĈĀದćϢеĈߊӿȉŴĶɘ쨱ˤʋ뼷ɸľĀߊĉ˴ΞħŮđŴĶιďΚȥŪӪ뼶ĔċƄࡢħۈƖҠĀߊˌǀȗژąܔѧ쨗
ȁˤ뼷ħąŕęՃʇŞƬߊƯě뼷˄ϢеɘĈвॼ뼷κƙĖŗĪڨǴž쨰s đĈࡄNjŠƱķ뼶ǚŢϢеđϭࡄ
Nj뼷ਯȺĄćƸĀľԘġ뼷ϢеňͲďĨƴśĆĄśǘŬķͱĄȩǚˆޚƦǢ뼶ǞĎ뼷ĈƱķƷĨϢеƱ˖뼷ĂϢеƱ˖뼷ĆŪβĀǴĢƔďƬ뼶߀
s ĠɝũǽКʚϝ뼷˄ɑϢеȀŗĸdž뼶ĔĄĂƞڇϢеϨȉƸĀƤƶʑ뼶ĻŗȮqħƇĬr뼵qƧڒr뼵qƇĬr뼵qɑĆffɑгār뼵qĆĀğʑƧrDžɝƶКũ˧뼶
s ĞѩʑdžɃϢеĀѢˆ뼶ϢеƫĆĀɝʚŶ뼷ăđŮĄӕҢćŦƀ뼷ɝȠȱĀɝʚ뼷ĔƟĆĈĻĨȌīϢеŊĈĞĖĀʋĀƱʜ뼷ģĻŗӚӐŐϢеŢĆĀƱķ뼶
s ыħϢеԵĈҲĀʋ˖Ӫ뼶ϔĄҺ˱ĀȅѮѲʹ˖ӪģӖ
ŗźϢеƴīĆňķ뼷ĨdžɃŴĶĀ뼷ȮƦźŴĶŢĆмŀČƗ뼶
s źϢеƢƅĆdžɃŴĶĀ뼶ěڱĉ˴ƼƔdžɃŴĶߊĝЏʫغĀ뼶ȁˤ뼷ժዓȴ뼷ăđǙᛃ뼷ģăđߣŎǟśѢˆ뼶ȮĆĀɝŠɽʪ뼷ϢеĨѿʓƢƅĆĄdžɃŴĶƥǡǨĸĀƸ뼷ƦؼģěźŴĶƴīĆňժķŠůķ뼶
ʘľȉϢеƥǎĀˈਜŠӍĴĀɘ뼷ăȚĻŗźĆŨэТŪιͲ뼷ƑȶđĀĄĻŗƬĆĀߊĨƺŠϢеĀƫǼ߀뼶
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76JUNE-JULY 2015
qɘăȚȩФߊĉ˴ŢϢеŠĔඐŀNjĀȶ˸뼷ģĄƬߊĨƺĀƶʑ뼶ĴǎĄȱਢ뼶ȮŕŶĂơȉϢеԒͶĖĪĂơĀɘăˆ˽ɸľċ
ŇĴ뼶rCHRISTINE GAMARRA
LRA WorldwideɽઠؽƖҠۈ
ƢԺ
76 Chinese Knowledgeindd 76 24515 1153 am
IBC IBTM China ADindd 50 13515 833 pm
ಌϾ٧
7 Sabah Tourism Board ADindd 7 24515 1235 pm
38JUNE-JULY 2015
Knowledge
IT MAY SEEM OBVIOUS BUT THE STARTLING TRUTH REVEALS A GAP IN HOSPITALITY SALES TEAMS AND THEIR ABILITY TO FOLLOW UP
In this day and age of email SMS Twitter and Gchat personal contact is still the most important way to build relationships In a world of ever-increasing automation and impersonal service a hotel must distinguish itself from its competition Hospitality sales teams need to realise that product and price are very similar in todayrsquos market What will be the clientrsquos reason for awarding a piece of business The relationship with the customer and the loyalty built up over time Hospitality
38JUNE-JULY 2015
THE ART OF FOLLOWING UP
THE LUXURY OF KNOWLEDGE
WE OFFER INSIGHTS FROM TOP INDUSTRY PROFESSIONALS IN A SPECIAL
KNOWLEDGE SECTION GO DIGITAL WITH US BY ACCESSING FULL VERSIONS
OF THESE ARTICLES ONLINE
CHRISTINE GAMARRADirector of Operations Asia PacificLRA Worldwidechristinegamarralraworldwidecom
sales teams must be in the business of building relationships instead of taking orders
A prompt and personal follow-through with the client is the most effective technique to gain commitment Following up not only displays a sense of urgency for the business lead it gives the opportunity to advance the sales process towards a decision The timeliness of a follow-up is another factor that will communicate your reliability to the client A follow-up should not be later than 48 hours after the last communication with the client
An effective follow-upszligHVLQFHUHDQGFRQILGHQWszlig$VNRSHQHQGHGTXHVWLRQVWKDWLQYLWH
the client to elaborateszlig3UREHLQWRRXUFOLHQWOslashVUHVSRQVHVszlig2IIHUVRPHWKLQJRIYDOXHOtilde
for nothingszligHPRQVWUDWHWKDWRXXQGHUVWDQG
what the client is looking for
Read the full article online at bizeventsasiacomluxury-of-knowledge-follow-up
38-39 Luxury of Knowledge_KTindd 38 24515 1140 am
39JUNE-JULY 2015
WHAT SHOULD YOU LOOK OUT FOR BEFORE PENNING AN EVENT SPONSORSHIP AGREEMENT
Exclusivity ndash Most sponsorship agreements would provide some form of exclusivity This is to avoid competitors sponsoring the same event or to avoid association with a conflicting category Where category exclusivity is provided for its scope must be clearly defined Eg A soft drinks sponsor may agree to exclusivity for non-alcoholic drinks or insist on being the only beverage sponsor
Trademarks ndash The agreement should state the manner and form (colours font size proportion to surrounding text graphics etc) in which the sponsorrsquos trademark may be used Likewise the sponsor may wish to conduct its own advertising and the event organiser should also have control over the manner and form in which its trademarks and logos are used
Payment ndash Often involves a hybrid arrangement where a percentage of the fees is paid up front and the remaining being paid in accordance
WORDS EL KWANG
Duetto a technology and services company offering medium to large hotel groups and casinos a three-year old system that assists in implementing revenue strategy In an exclusive interview with Biz Events Asia Patrick Andres executive vice president Asia Pacific for Duetto explained that the program uses sophisticated algorithm to gather information from web shopping patterns competitor hotel pricing airline traffic special events and social ndash all to understand market behaviour The systems will ideally allow hotels to optimise price profitability by category It also provides hotels with visible real-time information to make necessary business decisions such as adjusting accommodation rates on their websites or in contract negotiations
It ultimately provides the opportunity for hotels to implement an ldquoopen pricingrdquo structure that will benefit the consumer in the name of rate parity yet allows hotels to sell at a more profitable rate Open pricing is an evolution from traditional revenue management Instead of closing out lower rate categories it allow hotels to shrink or increase price differentiation between the room categories This hopefully leads to more yieldable corporate rate tender agreements in Asia much like what the American market is experiencing Yielding corporate rate agreements allow hotels to market profitable rates during peak demand periods
Read the full article online at bizeventsasiacomluxury-of-knowledge-duetto
39JUNE-JULY 2015
JOIN THE PARTY
THE GAME CHANGER
with a performance-driven schedule Where productsservices are provided in lieu of sponsorship fees the manner of determining their value should be spelled out along with warranties as to their quality standard and merchantability also incorporated
Exit ndash Long-term agreements should have a termination clause allowing parties the opportunity to call it quits with and without cause anytime during the subsistence of the agreement Grounds for termination may include either party bringing the other into disrepute late payment of sponsorship fees and cancellation of the event
Read the full article online at bizeventsasiacomluxury-of-knowledge-sponsorship-agreements
VICKI HENGDirectorVicki Heng Law Corporationvickivickihengcom
ldquoDuettorsquos new strategies within their systems might allow hotels
to regain pricing power ldquo
PATRICK ANDRESExecutive Vice President Asia Pacific
Duetto
38-39 Luxury of Knowledge_KTindd 39 24515 1140 am
2 0 1 5m i c eMEETINGS INCENTIVES CONFERENCES EXHIBITIONS
10-11 September 2015Suntec Singapore convention amp exhibition centre
wwwmiceasiaexhibitioncom +852 3975 5710
miceaSia
100+ Exhibition booths
5000+ Visitors
500+ ConfErEnCE DElEgatEs
8 aCCrEDitED Workshops
2 frEE ConfErEnCEs
30+ prEsEntations
This prestigious Awards Evening will be judged by a panel of leading event organisers from throughout the Asia
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evening awards party will be after the exhibition on day one of the event and it will be a fantastic way to honour
the work of Asiarsquos Event Professionals and provide a great QHWZRUNLQJRSSRUWXQLW
This event brings together leading Event organisers Meeting Planners Corporate Buyers Venues Hotels Attractive Suppliers Event Technology Tourism Boards RYHUQPHQW0ampVSUHGRPLQDQWOIURPWKURXJKRXWWKH$VLD3DFLAgraveFUHJLRQ
For more information about MICE 2015 and Awards Ceremony please email miceoliverkinrosscoukFor exhibition ticket registration please visit wwwetouchescommiceasia2015
40 Mice Asia Pacific ADindd 40 16515 653 pm
amp210DJDGB)$SGI$0
41 Sentosa Golf Clubindd 41 14515 838 pm
42JUNE-JULY 2015
WWHY SINGAPORE CONTINUES TO STACK UP
AS A PLACE FOR BUSINESS AND MEMORABLE
EXPERIENCES
SINGAPOREDelveInt
o
WORDS EL KWANG | KRISTIE THONG | GINA SIN
42JUNE-JULY 2015
42-44 Delve Into Singaporeindd 42 24515 1142 am
43JUNE-JULY 2015
e worked really hard to ensure that our attendees
feel like they are getting a luxury experience
where wersquove thought of and arranged everything
You really have to think of everythingW ldquo
HIGH-ACHIEVING QUALIFIERS OF US-BASED HEALTHCARE MARKETING CONGLOMERATE
FOREVER LIVING PRODUCTS WERE TREATED TO A TIME OF THEIR LIVES IN SINGAPORE
WORDS KRISTIE THONG
Soundproofed walls of the Sands Ballroom of Sands Expo amp Convention Centre Marina Bay Sands in Singapore could barely contain the pulsating excitement of the crowd Upbeat triumphant contemporary music and exuberant cheers could be faintly heard from the floor right below it Walking into the ballroom as an observer was an experience in itself illuminating hues of pink blue and purple danced along to the beat of the music in sync with cheers and dancing amid the crowd the dazzling lights fell against the unique clusters of crystal-like structures high on the ceiling resembling thousands of balloons just about to fall
This amazing sight was Forever Living Products Global Rally held in Singapore on April 19-27 2015 Forever Living
THE LUXURY OF HEALTH
Products a multi-level marketing company that sells aloe vera-based drinks and bee-derived cosmetics nutritional supplements and personal care products hosts an annual Global Rally to celebrate the success of its representatives also known as Forever Business Owners (FBOs) and award them hard-earned Chairmanrsquos Bonus cheques It is a time where the company shares new directions launch new products and provide training and inspiration
ldquoOur business model works in such a way that in order for our FBOs to be successful they must first help others reach their goals This ensures an environment of passion and compassion where people can aspire to be what they want to be and are given
the tools to change their lives for the betterrdquo says Ashley Hower director of marketing at Forever Living Products
ldquoBy having leaders and qualifiers hearing and sharing their stories and tips for success they are inspired to set goals and reach for their dreams The entire event is very celebratory and empowering ndash it feels like a big family reunionrdquo she adds
Each Global Rally sees over 7000 FBOs coming from 106 countries and runs on an extensive itinerary comprising training sessions lots of entertainment and unique experiences Having previously hosted the rally in Hawaii and London and heading to Johannesburg in 2016 2015 was the year for Singapore and for Asia
ldquoWe are always looking for new and exciting destinations to take our FBOs We want to make our Global Rally lsquoan experience like no otherrsquo and know that it begins with the destination selectionrdquo
While the country naturally holds up as an attractive tourist destination Hower shares that Singapore was also chosen in part due to its history that parallels Forever Livingrsquos brand values Drawing similarities to Singaporersquos founding father Lee Kuan Yew and his passion to create a safe and prosperous society for its citizens Forever Living Productsrsquo CEO Rex Maughan thrives on a similar belief of helping people from all over the world look better feel better and achieve their dreams
ldquo
42-44 Delve Into Singaporeindd 43 24515 1142 am
44JUNE-JULY 2015
Putting an incentive program of such scale is no easy feat Forever Living worked closely with Pacific World to ensure seamless logistics for travel meal planning and activities
ldquoWe worked really hard to ensure that our attendees feel like they are getting a luxury experience where wersquove thought of and arranged everything You really have to think of everything ndash how the attendees will feel when they arrive at the airport what their first impression of the hotel is the convenience of getting around what activities they enjoyrdquo Hower says
Some of Singaporersquos local culture and experiences were brought into the program this year Qualifiers were brought to Sentosa Island for a fun-filled day culminating in a beach party feast and entertainment Top
qualifiers were treated to a special dinner at Gardens by the Bay followed by drinks and desserts at Ku De Ta ndash arguably Singaporersquos hottest night spot on top of Marina Bay Sands Throughout the program there was cultural entertainment infusing Chinese and Indian influences and many opportunities for FBOs to try the local cuisine
ldquoSingapore was a fantastic incentive travel destination The melding of the cultural history with the modern Marina Bay Sands gave our Forever Business Owners a luxury destination and a cultural experience they couldnrsquot have found anywhere else Singapore was clean safe and easy to get around Our Forever Business Owners enjoyed visiting Sentosa sampling local cuisine and exploring everything Singapore had to offerldquo Hower says
ingapore was a fantastic incentive travel destination The melding of the cultural history with the modern Marina Bay Sands gave our Forever Business Owners a luxury destination and a cultural experience they couldnrsquot have found anywhere else Singapore was clean safe and easy to get around Our Forever Business Owners enjoyed visiting Sentosa sampling local cuisine and exploring everything Singapore had to offer
ldquoldquoS
Team Japan Endless entertainment
ASHLEY HOWERDirector of MarketingForever Living Products
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KLCC_10YAC_micenetAsia_ad01_0615ai 1 4315 848 AM
45 KLCC ADindd 45 13515 839 pm
46JUNE-JULY 2015
30 MINUTES WITH ALOYSIUS ARLANDO CEO OF SINGEX HOLDINGS PTE LTD GAVE BIZ EVENTS ASIA A LOOK INTO HIS VISION OF A SUSTAINABLE CONFEX BUSINESS MODELWORDS EL KWANG
With a vision to be the leader in the APAC business events industry Aloysius Arlando has no intention to rest on his laurels Since his appointment SingEx has invested a few million dollars in doubling staff strength and conducting robust research in curating events like the Internet of Things Asia which saw more than financial gains for the organisation and its customers The motivation to establish a more sustainable business model and the appreciation of the event subject matter saw the implementation of a two-prong approach in venue management and creating new industry-relevant business events that do not conflict with existing ones
ldquoWhether it is the eventrsquos return on investment or objective companies are looking for good return and value derived from matching buyers and
CREATIVITY TAKES BUSINESS CENTRE STAGE
DelveInto
THE GROWTH OF INTERNET OF THINGS (IOT) ASIAIOT ASIArsquoS GROWTH IN 2015NUMBERS FROM IOT ASIArsquoS INAUGURAL EDITION IN 2014
44 sponsors and exhibitors representing 13 countries10 increase 2100 trade visitors and conference delegates 288 growth
41sponsors and exhibitors representing
11 countries
A total of
1630trade visitors and conference delegates
58 speakers representing 15
countries presented at the conference
85 speakers from 16 countries presented at the
conference (almost double the of speakers)
4648 Delve Into Singapore SingExindd 46 24515 1143 am
When you choose the Fairmont Singapore and Swissocirctel The Stamford you gain access to more than 70000 square feet of state-of-the-art and multi-functional conference and meeting space at the Raffles City Convention Centre Strategically located at the heart of Singaporersquos business district just 20 minutes away from the airport enjoy unparalleled convenience and accessibility Our team of outstanding conference concierges offers support every step of the way and helps ensure that your meeting or event is a rousing success each time
For reservations please call +65 6431 5534 email salessingaporefairmontcom or visit wwwfairmontcomsingapore
THE CHOICE FOR MEETINGS
47 Fairmont Singapore ADindd 47 13515 825 pm
48JUNE-JULY 2015
sellers as a business solutionrdquo said Arlando
The process of creating events ndash whether it is based on a national agenda like Singaporersquos wish towards hosting more healthcare events or opportunities identified through research on key industries to drive tomorrowrsquos growth ndash could take six to nine months
Arlando explained that each curated event should have a lifespan of five to 15 years It must meet the evolving needs of the industry and marketplace while flexible enough to allow the event agenda to morph with the changes in technology or other trends One perfect example is the way traditional exhibitions have morphed into CONFEX (conference-exhibition) multi-faceted platforms to drive engagement through meaningful content shared at conference sessions and business connections and exchanges on the exhibition floor
hether it is the eventrsquos return on investment or objective companies are looking for good return and
value derived from matching buyers and sellers as a business solutionrdquo
ldquoldquo
ALOYSIUS ARLANDOCEOSingEx Holdings Pte Ltd
W Throughout the interview the humble and pensive leader used the collective ldquowerdquo more often than ldquoIrdquo in his sentences When it comes to leadership and talent discussions Arlando expressed his passion for meeting people from all walks of life He ensures his team is a good mix of background and professional attributes His team is important to him
ldquoWe respect our teamrsquos personal moments of needs whether it is new working mothers or one who becomes a carer for the family As human beings if we can take care of our family needs we have won half a battle (in life)rdquo
Arlando keeps his team engaged through no-strings-attached coaching and transparent communication With a big smile and coy laughter Arlando defined the importance of transparency by saying that he graciously obliged when his team asked him to smile more frequently
EVENTS CREATED BY SINGEX
$$$ CONVERSION
KEY INDICATORS OF SUCCESSszlig Client feedback on successful connectionsszlig No of deals and business converted
szlig WasteMET Asia 2012 amp 2014szlig Last Mile Fulfilment Asia March 2015szlig RehabTech Asia March 2015szlig Internet of Things Asia 2014 amp April 2015szlig Radiology Asia May 2015szlig WasteMet China July 2015szlig Green UrbanscapeAsia 2013 amp November 2015
szlig RSA Conference Asia Pacific amp Japan 2013 2014 amp July 2015
szlig International Conference on Sustainable Development 2013
szlig ASEAN Business and Investment Summit 2014
NEW-TO-MARKET EVENTS
MANAGED EVENTS
617 BUSINESS CONNECTIONS made at the inaugural Last Mile
Fulfilment Asia 2015 in March 2015
403 SUCCESSFUL MEETINGS conducted at the exhibition floor
S$122 million worth of deals generated from inaugural Greenurbanscape Asia 2013
4648 Delve Into Singapore SingExindd 48 24515 1143 am
49JUNE-JULY 2015
Quay Room
CITY ESCAPEA RECENT STAYCATION AT
PARK REGIS SINGAPORE SHOWS THE POSSIBILITY OF GIVING YOURSELF OR YOUR MOST DESERVING
EMPLOYEES A BREAK EVEN IN THE MOST BUSTLING
PLACES IN A CITYWORDS GINA SIN
Just a stonersquos throw from one of the most vibrant entertainment scenes along a historical riverside known as Clarke Quay the 202-room Park Regis Singapore would do well for business retreats
Surrounded by lush greenery Park Regis Singapore was first opened in 2010 and has recently completed a SGD3 million (USD22 million) facelift that saw the reception move from the ground floor to the third a new all-day dining FampB venue upgrades on bed items and a complete makeover of the lobby meeting room and rooftop bar
Stretch the lethargy away in the morning with a poolside yoga class where a refreshing waterfall cascades into the 25-metre-deep pool Then
refuel with a power-packed breakfast at Twenty3 Drink amp Dine with the wide variety from its buffet selection
Clarke Quay may be popular for its nightlife but there are also lots to explore such as the numerous hipster cafeacutes bars and restaurants within the vicinity Hotel guests get 10 percent off their bills of participating food and beverage outlets by presenting their room cards
Visit the Asian Civilisations Museum located close by or attempt the adrenalin-pumping G-Max Reverse Bungy along the riverside Choose to
Singapore River Cruise
dine in one of the restaurants or head back to the hotelrsquos Royal Pavilion for their signature Cantonese dishes such as the Royal Smoked Duck and the Wok-fried Mashed Fish Noodle with Lobster
Sign up for one of Park Regisrsquo cocktail classes as a team-building activity for up to 10 guests by June 2015 or conclude meetings with a sunset cruise disembarking from the quayside Watch as the sun sets and the neon lights of Boat Quay and Clarke come to life Spot landmarks and bridges such as the Raffles landing site the Merlion and the Cavenagh and Coleman bridges End the day with more cocktails at Revive the hotelrsquos rooftop bar that is not opened to public until the fourth quarter of 2015 It can be hired for intimate cocktail events of up to 50 guests with outsourced furniture
An incentive package featuring some of the activities mentioned above is available for corporate group bookings until the end of the year
49 Delve Into Singapore Park Regisindd 49 24515 1144 am
Hongkong
26 - 27 August | Grand Hyatt Hong Kong
50 ACTE ADindd 50 13515 823 pm
CMY
51 Pacific Worldc ADindd 51 13515 752 pm
Twice the percentage of Buyers than in 2013 expect to conduct business valued at over
1million
The 23rd ITampCMA and 18th CTW Asia-Pacific
29 Sep ndash 1 Oct 2015Bangkok Convention Centre at CentralWorld
Bangkok Thailand
Incorporating Luxury Travel
Exhibitors amp Sponsors Corporate Travel ManagersConference DelegatesMedia | Corporate Travel
Exhibitors | MICE amp Luxury TravelBuyers | MICE amp Luxury Travel | Association Professionals amp ExecutivesMedia | MICE amp Luxury Travel
wwwcorporatetravelworldcomapacwwwitcmacom
Look At What We Achieved In 2014
Over 2500 MICE and Corporate Travel professionals including association executives and luxury travel buyers from 55 international territories
84 of Exhibitors expect to receive orders within a year
40 of Buyers confirmed procurement on-site with Exhibitors
Host CountryOrganised By Supported By
gtURXP[ltTSXP
4]S^abX]VP]SBd__^acX]V0bb^RXPcX^]b
Industry PartnergtURXP[0Xa[X]T gtURXP[ET]dT lt^Q[XT0__Pac]Ta
ltTSXP0U[XPcTb
Very impressed with the overall organisation quality of buyers and
remarkable welcome reception euromic Belgium
Exhibitor | Christophe Verstraete Executive Director
Great avenue to obtain research information from diverse regions and
destinations Association of the Polish Media Poland
Media | Robert Pawelek Journalist
I got to renew or discuss contracts and build new relations Panorama-Medica Group Co Ltd Thailand Buyer | Katherina E Lempert-Dober Chairwoman
The discussion session was a good sharing session for all my peers Gemalto Singapore Corporate Travel Manager | Jean Bey Senior Buyer - Asia
52 ITampCMA BKK ADindd 52 13515 806 pm
53JUNE-JULY 2015
THERErsquoS NOTHING LIKEAUSTRALIA
Produced by Business amp Tourism Publishing Asia Pte Ltd and Business Events Australia wwwbusinesseventsaustraliacom wwwbizeventsasiacom
53-68 Australia Supplementindd 53 24515 400 pm
54JUNE-JULY 2015
UNLOCKINGAUSTRALIArsquoSNEWEST TREASURE
The Adelaide Convention Centre welcomes the world to its new state-of-the-art facilities designed with the event plannersrsquo future requirements in mind It is surrounded by premier entertainment sporting and medical precincts and set on the cityrsquos revitalised waterfront district
Find out more about our brand new building at adelaidecccomau
53-68 Australia Supplementindd 54 24515 1145 am
55JUNE-JULY 2015
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56JUNE-JULY 2015
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57JUNE-JULY 2015
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58JUNE-JULY 2015
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59JUNE-JULY 2015
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60JUNE-JULY 2015
Discover a zoowithout fences
THERErsquoS NOTHING LIKE AUSTRALIA FOR YOUR NEXT BUSINESS EVENTPLAN NOW VISIT AUSTRALIACOMBUSINESSEVENTS
TAU0105_297x420_Zoo_V1indd 1 11052015 520 pm
53-68 Australia Supplementindd 60 24515 1145 am
61JUNE-JULY 2015
Discover a zoowithout fences
THERErsquoS NOTHING LIKE AUSTRALIA FOR YOUR NEXT BUSINESS EVENTPLAN NOW VISIT AUSTRALIACOMBUSINESSEVENTS
TAU0105_297x420_Zoo_V1indd 1 11052015 520 pm
53-68 Australia Supplementindd 61 24515 1146 am
62JUNE-JULY 2015
53-68 Australia Supplementindd 62 24515 404 pm
63JUNE-JULY 2015
AD
EXPERIENCE WORLD CLASS OPENING DECEMBER 2016
Artist impressions courtesy of Hassell + Populous and Darling Harbour Live
Introducing a new world class convention exhibition and
entertainment destination on Sydneyrsquos sparkling harbour
With an integrated design and best practice facilities you will
be within walking distance of Australiarsquos largest business district
financial centre and hub of thought leadership and innovation
ICCSYDNEYCOMSALESICCSYDNEYCOM +612 8297 7600
MANAGED BY AEG OGDEN
THEATRE EXHIBITION CONVENTION
53-68 Australia Supplementindd 63 24515 1146 am
64JUNE-JULY 2015
53-68 Australia Supplementindd 64 24515 404 pm
65JUNE-JULY 2015
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66JUNE-JULY 2015
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67JUNE-JULY 2015
E X P E R I E N C E U N F O R G E T T A B L E E V E N T S
S Y D N E Y rsquo S M O S T U N I Q U E V E N U E
A U S T R A L I A NT E C H N O L O G Y P A R K
CONFERENCES I EXHIBIT IONS I CORPORATE MEET INGS
TRAINING I FASHION I PRODUCT LAUNCHES
AND MUCH MORE
salesatpcomauPh +61 2 9209 4220wwwatpcomau2 Locomotive StreetEveleigh 2015
53-68 Australia Supplementindd 67 24515 405 pm
68JUNE-JULY 2015
AD
Contentindd 5 261114 1051 am53-68 Australia Supplementindd 68 24515 1146 am
69JUNE-JULY 2015
Engage
From April 30 to May 10 a total of 235 million visitors ndash including 153000 international attendees ndash took part in 200 events conducted throughout host venue Coex from culture exhibitions and conventions to promotions performances and even a beer festival all of which served as an effective marketing platform for the clusterrsquos stakeholders
Among the major events Asiamania a multi-nation business and cultural trade show running from April 30 to May 3 included promotional booths from Korea Japan China and Russia each exhibiting various cultural assets from across the region Contributing to the local MICE presence was the Seoul Tourism Organization whose promotional stand was modeled after
C-FESTIVAL IN SEOUL DRAWS
GLOBAL AUDIENCETHE INAUGURAL
ldquoC-FESTIVALrdquo PROMOTED THE
CAPABILITIES OF A NEWLY-FORMED
GANGNAM-BASED ldquoMICE CLUSTERrdquo
OF EVENT VENUES SHOPPING AND
ENTERTAINMENT PROVIDERS
Seoulrsquos ancient city walls while the Korea Tourism Organization stand introduced visitors to other national destinations Other key events included a ldquoCulture Techrdquo fair and a ldquoCreative Urdquo exhibition zone The festival was organised by the World Trade Center Seoul MICE Cluster Committee
Created to increase competitiveness and allow for joint marketing strategies among members the MICE Cluster initiative unites 13 major companies involved in the business events community including and surrounding Coex which along with the nearby Korea World Trade Center was recently designated a ldquoSpecial MICE Tourist Zonerdquo by local government agencies Members also include business hotels department stores entertainment complexes PCOs and more such as Korean entertainment agency SM Entertainment which appointed K-pop stars EXO as official C-Festival ambassadors
In addition to the festivalrsquos promotional benefits for its members the ROI across 11 days also demonstrated the effectiveness of the event The Coex Seven Luck Casino a foreigners-only
venue for example saw a 401 percent increase in custom compared with the same period in 2014 while the five-star Grand InterContinental Seoul Parnas ndash also part of the complex ndash saw a 209 percent increase in room occupancy over the same comparative duration
ldquoThrough our first C-Festival we were able to see both new growth and the take-off of the MICE industry which is still a new industry for Seoulrdquo said Coex president and CEO Byun Bokyung He went on to affirm his commitment to ldquocontinue building and showcasing diverse content in order for the Korea World Trade Center to become the centre of the MICE industryrdquo
Stephen Kwak an assistant manager at the Seoul Tourism Organization agreed with the growth potential of the C-Festival in the coming years saying ldquoIt helped Seoul by emphasising various tourist attractions that MICE delegates would enjoy visiting during their stayrdquo With the weekend proving the most popular for Asiamania Kwak said that feedback for the Seoul booth was positive with visitors remarking that it ldquowell-represented the cityrsquos diverse offeringsrdquo
Love Heart Project
WORDS BEN JORDAN
69 Engage Coexindd 69 24515 1149 am
70JUNE-JULY 2015
Engage
With many UNESCO-heritage listed sites and venues in the world to choose from one group chose the much revered West Lake in Hangzhou as the centrepiece for an event Some 90 guests from Canadarsquos York House School travelled to the picturesque destination for a cultural trip planned around a golf tournament
The guests arrived at Hangzhou Sofitel Westlake Hotel on the first day What awaited them was a lavish welcome cocktail and gala dinner set up at the Sky Garden with views of West Lake as its background
The next day was where the program truly began Guests were divided into two groups ndash the Golf group and Parents-Child group ndash according to what guests preferred The group for golf headed for a friendly tournament at Fuchun Resort Golf Club while the other enjoyed a spa session and a tea tasting ceremony The children spent time at Zoo Coffee a creative club located in a shopping mall where its unique set-up resembled a quiet forest wonderland with a myriad of wild animals
Guests then went for a boat ride over West Lake and watched a large landscape live performance created by three renowned directors ndash Zhang
WEST LAKE STORY
A TRIP PLANNED AROUND HANGZHOUrsquoS REVERED WEST LAKE TELLS OF THE DESTINATIONrsquoS RICH
CULTURE AND SCENIC STORIES
Yi Mou Wang Chao Ge and Fan Yue Guests visited the largest isle in West Lake which is called ldquoThree Pools Mirroring the Moonrdquo and covers an area of 6000 square metres The shadow of the isle the elegant garden and the scenic beauty combined makes the isle one of the top 10 West Lake attractions particularly popular during the Mid-Autumn Festival
The group also visited the ancient He Fang Street which has a profound history Consisting of the historical commercial civil and architectural culture of Hangzhou it is the best place
to get acquainted with the destination Groups also enjoyed the ldquoSong Cheng Eternal Loverdquo drama which is known as one of the more acclaimed shows in the world The performance describes the hardship of Liang Zhu ancients the magnificence of Song Palace the fierce battle of Yue Gu Jun the song of Liang Shan Bo and Zhu Ying Tai and the song of the white snake and Xu Xian These stories are told through a spectacular display of sound light and stage effects
70JUNE-JULY 2015
Sofitel Hangzhou Westlake Hotel
Golf tournament
70 Engage Hangzhouindd 70 24515 1149 am
71JUNE-JULY 2015
Engage
Aprilrsquos Wine Down Wednesday organised by ACI HR Solutions and Biz Events Asia gave guests the privilege of a first look at the new Club Lounge at Hotel
Jen Tanglin Singapore (formerly known as Traderrsquos Hotel at Cuscaden Road) Over 90 professionals from
the MICE travel tourism and hospitality sectors networked over drinks and a buffet spread with an
impressive display of sweet treats Guests also had the chance to look at guest rooms on the newly revamped
Club Floor The event was sponsored by Hotel Jen Tanglin Singapore and duetto
HAPPY SNAPS
FROM WINE DOWN
WEDNESDAY
71 Engage Hotel Jen WDWindd 71 24515 1149 am
72JUNE-JULY 2015
ćľŅǴŭƀ뼷āĶɽĄŗۍĉדĀϝĀŞ뼵ϾĀЌѠͱກĀěɁǟħކՠĀǚ뼶ĔȏϝĀŞ뼵ЌѠŠěɁǨͳȩĀĄqಌϾr뼷খأćӃɯӍЌѠ˖Ӫˡġ뼷ĉĶǨɶᅆŠڥĀďĄಌϾĀǃɩ뼷ƦϿĠě֏˺ॎӃɯģĝćĞƶѲʑħϢеǙҜಌϾɆԥ뼶ȁˤ뼷ĔĂʿāĶјǭŗqಌϾrǟħ٧Āǂʚ뼶
ľŅǴċʃ뼷āĶćĂȏοȢКɁʸˋˡʭĀʗˡĉՂNjȒŠğʑ뼷ɝŴĶƧħqಌϾrĪǭػ쨵ĖqಌϾrĴ뼷ƣźŴĶԒĞĖƇĬ쨵뼶ӗęĠĀĉĀƫĄ쨰qಌϾrźŴĶԒĞĖŕķ౯ĀЌѠŠԚċЌѠȞײ뼶ȆƻɝӍqۈिrǟħĂċŞҠƣźŴĶԒĞĖƇĬĴ뼷āĶǨīĖĀĄ쨰NJ뼵Ġʻ뼵Ljǥ뼵ݶиĀʇҌŠȱਢɁ뼶
ឧࡢ뼷ભȘʆĉˍĂĀۈिȢćᎴŐ뼷Ʀďě֏ˡĎĸ뼷ۈिŞҠஅƧĂԿԵĈवƺĀęኧ뼷ڇۃŎƼЍĀԄӪӃɯĉՂǡϰ뼶āĶȠƱ뼷ĔĂԿęĀ
ኧďĄࡒĀNJ뼶ȁˤ뼷āĶјǭŗလिNJۈǟħĔĂʿĀǚǦ뼷ŗĸdžفĀƄਬƺ뼶လف˧ǘdž뼷χƎǢĈԣŭĀ뼷ĄġŚŕƳĀهƞ뼷ԵĈqġŚσفƥيrĀݔ؆뼶அƧƜƚॸćॸĂɁƜƚĂƟ뼷фĘĀလفӲ˴ƄΡȸĠɹ뼵śĠɹ૨뼷ĝđħфĪҍ۵ӲĂśȥſƄᐻĀσ뼶ƄΡۈिŞҠƧƍͳ뼷ƄΡȺໆѲĈĠĬϵɘ뼷ۈि˧ăěģăˆϚȺNJĀ뼶
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72JUNE-JULY 2015
72 Chinese Editorial Lettersindd 72 24515 1150 am
73JUNE-JULY 2015
73MAY 2015
ƼЍ˗ՅЌѠ˥ʿಌϾЌѠˡϘċȞײʗ२ĉƯ뼷ħಌϾЌѠǭąƼĤĀԶѤ뼷ģǞơըdž˽ȞײŢƍͳಌϾӃDŽĀăגɸɾ뼶˗ՅЌѠ२ĉƯȜƍͳѲʹȉಌϾժΆʪʸćĂŐ뼷ƯʭѲʹҺʓа뼷ɡӴĀԜӍࠒΙĀ˝ՊƑħϭދ뼶ȮύNjęϙѲʹ+CEQDWEEKѲʹ˄ύʕᘶƋʕǟĀĻːࢬѱΙǝ뼷ĖƋʕďĀՒŞጣ뼷ǞĖƬԐԵ뼷ఁบጣ뼷৯χƯغĉ˴˖뼷ƲĂċժΆĝɩĖߙϜߝ뼶
ć˗ՅЌѠ२ĉƯĘ뼷ȜĈʈʞɩľߙϜাۋĀƯغĉ˴ΏDŽ˖Ӫ뼷ȺġಗĂǩDŽ؈ǂೀ뼵Ăǩೀ뼵Ăǩ˗Յਓĉ˴뼷ŗӍĂǩƼЍਓϢ˖Ӫǀȗ뼷ŴĶȜࡄħਓϢĘԭċȡĀ˖Ӫ뼶źƲʞऒĀਓϢʠߔಌϾӃDŽĀχ₈Ƭʇ뼶
ĤȀะɸľʞĎĢſŚʘ뼵96뼵չՍȓѣ뼵ՍၽݭDŽ뼵ଔӘݭDŽŠײĀӅśଋąύݔƬЌѠמćĤȀะऄЌѠঢ়ډЌťࢨƬЌѠݔDŽĀмȞॏě뼶ćॏěĘ뼷ڏˡߊͳȩˋśଋਓॏ˽מćƼЍĀŕĤмˡ뼶5ampŚܕߝĈՃȓѣ쨞ĤȀะ쨟ɽઠKUCڱӍěجƖҠӍūǕ쨣Ӄɯ뼵ƱůۈGGJCPԶФ뼷ˤơƜƚħęŝՇҜąĂċĻŗःˤιȸ뼵จęĉȱͶŠąݔƬЌѠŕĤƚяĀĂċݘČƯě뼶
73JUNE-JULY 2015
ɾϒǛТঢ়ЌѠמġŕęĀΪӃࢰȞײǛĎӽȜɘɾϒ⏜ࠑ뼶٩ʹćŭũˡ뼷⏜ࠑǛĎӽʇҌȜшĈǎϢӭ뼷˄ѲĈǚϗᤂːƶМĀěڱӍƜƚɁŞ뼷ಗƪċၰěढ़Šċěڱढ़뼶ˤơş֏ϝĄҬŅŭǛТঢ়ЌѠמȉ1TKGPVCN5GC8KNNCUCPFQVGNQORCP[VFڑ፴ৗڱćǘ⏜ࠑũѲ˟ȷǛĎӽЌѠŗĎĀԨĂċϝ뼶
क़Ś쨞OCTCӘЌѠӍʇҌ҈ثQVGNU4GUQTVU쨟ǘඳୌसӘራҠũѲĀ҈ثӘЌѠ쨞OCTC$CPIMQM쨟ć˥ūڏDŽąοȢКĀũˡ౯К뼶҈ثӘЌѠѲĈǎϢӭ뼵Ăċঢ়ډƄ˪േ౸뼵ĂŝʞǘljڝĀЌť뼵ĂċĐɒذƬʇħМƬĀƄჾКၰěढ़뼷ŗӍƪċĠβĨढ़뼶ĠβĨढ़ĀʋύරඌغŪ뼷ĻźӖĀĢƔʾϞɌʭ뼶ب
73 Chinese Sound Bitesindd 73 24515 430 pm
74JUNE-JULY 2015
ŊĈĉĻŗΞĘʄĄĂǝƄՃĻĨ뼵ĠĠӴĀŚęĝ뼶ȺۍĉדĀटĐę뼵ᇱЉĀΝբŠƍͳĀ϶ᇫሊş֏ĀŀƚໆѲȢĄġŚǀ뼶ȮϾĀʁĤҠ뼵ăߟĀĤĐŞઝǒҠĖōǩĀʋභ뼷ĘʄƄĴƄăćᄏƜƺŠŀƯ뼶
ĘʄĨŪħġŚě֏ˡĀȶ뼷פą؈ŠӃɯٲŢ˺ॎӃɯˡӪĀڇŠ؈ॸဩ뼷ԨĂĈϙʲɫĄˬιʘĀşТ뼷ȺˢϞవȘʆęΝ뼶ăΡǷȮċŚŝǝΝśşǡϰĘʄ뼷ĝĨڨǷŗŕŨĀĴǎĖТ뼶ĘʄӃɯٲŚӃɯਇɘǥːϵŀȩФ뼷ύǘĈŎԭħϔϙĀιʘ뼷ĘʄƲŭĝڇۃąƞęՏŚěڱӍ֏זĖĔƀڏDŽ뼷Ȇġďಗą(QTOWNCวݭġŚę˺ظ뼵ցЍ҈뼷ŗӍɩᕹϝĀĘʄŚĴظঌєŠĘʄŚǗΆ뼶
ϝĀŞϯȗȓѣӍƜƚॸȓѣXGPVU6TCXGNUKCƼЍჼƂɽǀȗCZCPVCUWYCPćă΅ǡŗ+ɮŝĀǻśଋąćĘʄڏDŽĀŚě˺Ӄɯűזě쨞+6JKPC쨟뼶Ŵćˈɩ$KXGPVUۈिਲ਼ɝĴȩФ뼷ĘʄćĔŭƀşŀąňęĀȻ뼷ƦؼĝĄŎᇫሊĀƶˋş֏뼶
qŢǘěغڱĎĸ뼷ĘʄĻĸԵĂНĈϙʲɫ뼷ƦؼąƄՃĻĨ뼶פąЌѠƥʋ뼷ĘʄŃĈňĠăǜՏĀɁŞŗӍԵĈȆŞɡĀբžŴĶ˝Պ뼶r
ěڱɁŞҤćĘʄĘʄшĈϿĠęՏě֏Ɂࢰ뼶ĘʄĤŚűז֏ƺĀŚڇۃġķďĄȺġĂċŕԵזӍƜƚɁࢰ뼷ƦؼģĄĠŭĎŚޱǫʕˡѩŞ뼶ĘʄȘűě֏ġķģĄڏěĀז֏ԨĂċډĀŚě֏ɁŞ뼷ƑĄڏѩĂȸ֏ěƂĀχџ˝Պ뼶ԨĂċџলĀɁŞĄĘʄŚěڱġķ뼶ĔċŗڏѩęՏŚěڱ뼵ԄӪΡƦʄʭʋĀěڱġķŞހŝݖઽͲġķ뼷ʁƶdž
Ęʄě֏ˡLjϋ˓ஸ
Ǘ˸뼷ȉʋභоŚӚ౨եȠʫ뼷ιʘѲƶϔŨຂ뼷ŞȗʞīĐћয뼶ěڱġķшĈĂċǚϗːƶМ뼷ĻગĉĀƄჾՏၰěढ़ŠċęŇăDž뼵ɧϜᰋࡊĀĠβĨěڱढ़뼷ߴĈŕϵɘĀƬڐͶՕӍǜཥѲ뼶ˤʋ뼷ěڱġķʭģѲɪĀʁƶեęЌѠ뼷шĈǎբҍϾϢӭ뼷ѲӍěڱԜӝ˖ӪमƼ뼷ĻӖՏĀěڱŠƜƚ뼶qrƼЍΡ뼵2ʠĉěӍͶԉěڱ뼵ljۈिş֏ݭDŽŭěŗӍġŚŭĘʄȘűěũDZȐၰĝćĔƀڏDŽ뼷˄ɩĖƶ뼶
ĘʄŕĤɁࢰ숯숯Śŝě֏ġķ쩑ӅNJǩ؆ħ0CVKQPCNZJKDKVKQPCPF
QPXGPVKQPGPVGT쨞5JCPIJCK쨟뼷Һ؆q0쨞5JCPIJCK쨟r쩓Āśƍ뼷ȜźϿĠۈƖŞҠĀതڌŢƋᓮƔ˫ɡ뼶Śŝě֏ġķύŚŝԄӪˌŠĘʄ؈ʸǟդӚ뼷ɽӚ౨ǚϗħоːƶМ뼷؆Șʆƥŕ뼶ě֏ġķшĈоːƶМĀبʭ֏ɁŠоːƶМĀبʋ֏Ɂ뼶بʭ֏ɁಗċęՏ֏ढ़Šċ٣ܪևŇĀ֏ढ़뼶ƲĂċęՏ֏ढ़ĀǚϗħːƶМ뼷ևŇĀ֏ढ़קːƶМ뼷խǫߴĻˢТ֏ढ़뼶ˤʋ뼷Śŝě֏ġķģѲĈċęŇăDžĀěڱढ़뼷ĻગĂχƁԮĉăDž뼶ǟħϝǡȘʆĘǚϗŕę뼵njːŕƬĀě֏ෞʸɆϝ뼷Śŝě֏ġķנמˀ뼵ઝǒ뼵Ԑߺ뼵ǘĂɆ뼷ŃѲĈѩȓ뼵Ԅˡġķ뼵ɪЌѠDžѲ뼶
Ĉqʁƶแrƥ؆ĀĘʄŗȺযĀęڇۃĀӃɯѺ۷ࡒNJЪጠŗӍՏĀŚě֏ƜƚǡĎڏѩ뼶
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NJ졿ఫ
74-75 Chinese Cover Storyindd 74 24515 1150 am
75JUNE-JULY 2015
qύǘĈŎԭħϔϙĀιʘ뼷ĘʄƲŭĝڇۃąƞęՏŚěڱӍ֏זĖĔƀڏDŽ뼶r
ːĘʄӃɯٲŚӃɯਇɘǥ
ȞЌѠ뼶ĔŝЌѠŮĈǎϢӭ뼷Ӛ౨ǕǻύĂƁڝƬĀūǕݱɽˌ쨞Ӛǘŭͳ쨟ǨϐӚƦŪ뼶
ĻગĠǩਓϢ뼷ƦؼшĈۍĉٵґĀƬסĐɒذŠʕђĀϜٲ뼷ґʸˈƞՏĀƜƚ뼶ĀѲʹĄǘŗǡΟǼĀϜٲϐҜȥŪ뼷ƧȺŒŞ΄ąˈľŅȉλĎĀȗЯ뼷ŐଟĀŬǰƅ뼶
ԨĂċກĀɁŞקĄк˟뼶к˟ĄĂċמඵӭŠЌťǘĂɆĀ२ĉě˴உǒˌ뼷ŞƳĘʄĀġķŞь뼷ĄĂċʗŦȏˣߜĂċћ뼵뼵ΜĀˬǎ뼶ƜƚॸĻŗಶůĔƀĀˬǎǟħƜƚɁŞ뼷ŕґʸăɸľĉĀƜƚ뼶
ӃɯѺ۷ࡒĘʄшĈযĀ˥ͳΝNJЪጠŠ۵ĠΦࡡ뼷եϒĀՕNJȉŞĤɭɌĀĠƟNJȠઽʸ뼷ŪąĈĀʄ৫NJ뼶ʋභоŚӚ౨űז쨱ĈŎɸľŭĀġŚԽڄӚ౨ȉѲʹɧϜĀԽŠdžͳ΅ăෲĀΝᴂዣχƎঞĄȘʆɯϢĖĘʄĴĀκɯƥŞ뼶ʞǘᐤҠŠ༽ҠĈŎĀࡊŚĀƳߋӭӚ౨뼶ĔȏբžĝĄ˺ॎӃɯͱƜƚǡӍƜƚŶĀŕމŅ뼶
ͻĘʄŮĈŒѧǫԘĀեϒᆶŝԳŠƬďĻˢТĀसӆŠിӆĝĄڏѩě˺ӃɯĴăĻǸľĀӗމƥŞ뼶
ĤNjƄՃĘʄшĈϿĠڏѩęՏŚ֏זŠěڱĀɁŞ뼷Ʀ۵ĠĀϾӍԄӪЌѠģĝшĈϵɘ뼵मĀʗˡěڱѲ뼶ƜƚॸĞߜˣο˩ܪĀɁŞ뼷ĘʄȜĄĆĀŕՊ뼶˝މ
ƜƚॸăҨছ˝Պć06ĘʄڏѩĂɁϜЬƬݔĀ৫Ţ뼶ĔŝΪφĠŭષ۵ĠDŽˡę˺ĀஉǒˌȜ२ĉěǨ뼵ډԐढ़뼵Ќኃ뼵ঢ়ډфŠஉǒˌʪʸħĂɆ뼷ħƲĂʞĎਓǙҜǡǨλĈĀ৫ŢɆԥ뼶உǒˌԵĈĻગĉνӐКٮЌ৫Ţ뼷ͱĉၰěКĀˬǎ뼶ǩŚĀԐढ़ǂೀ)TCPV$TWPUGFGPŃĻħƜƚʔǻǭ˱뼷ŗӖਓϢĀˍ뼶06ĘʄɆƍĀĄћĂƄȕĀȞʞ뼵ՇҜƺŠџݔ뼷ŕґʸ
ćĔƀڏDŽĤмȞşҘě뼵Ĵল뼵ƜƚŶ৫ŢŗӍΡě뼶ǨŗŚōǩȞײƧʑӘϙ뼵ı҈뼵KOO[JQQ뼵ᅱᅧ뼵วѩŴĶĀƜƚ뼶ڏŠɲϜϙĝ˝ՊćĔƀݭ
АҔćĘʄϒʋභƳΟǼĤܪҠʭ뼷๗ŭĘʄȘűڏѩŞĀnjĴѲʹ
74-75 Chinese Cover Storyindd 75 24515 1151 am
76JUNE-JULY 2015
ТŪιͲĔٯĄƦͲȒĀƂ뼷ĻĄۍĉדኁĀĄЌѠӍӃɯ˖ӪˡĀߊӿϰϰఆĨƚȡ뼷ŊĨӍĴŢϢеɘDŽڥɘ뼶뺭
ćǗŔɫ뼵55뼵ȖŠ)EJCVDžǗŔʘԭħşТĀƎĐ뼷ĉȉĉƥǎĀˈਜঞĄӚӐŠάȱͶŕȶđĀƶК뼶Ţǘߊĉ˴Ďĸ뼷ĈąĔȏǗŔʘĀৗՎ뼷ŢϢеɘDŽɘďȻīΜƦͲڏ뼶Ļ뼷ďϝǡĀŰߧƦҶ뼷ЌѠӍӃɯ˖ӪˡĀߊӿڥఆĨƚȡ뼷ŊĨӍĴŢϢеɘDŽٯɘ뼶뺭뺭
२ĉϢе˖ӪĄࢨˡŪβĀȱਢ뼷ਯȺĄćЌѠ˖Ӫˡ뼶ĂŝśɡĀЌѠκΓīƧźĢŹǜതڌŢƋҠŒũĎ뼷ąĢŹŠതćɳ뼷ĈĠɹ쨵ňĠĴȊ뼷ࡍהŢƋĀڌćϢе˖ӪĔċցΆĘ뼷ЌѠߊӿТăĖЌѠćܦΰɌʐਓϢŦƟĀnjː뼶
ͱϿߊĉ˴ˆ˽ɝĂɝĢŹĔċɝʚ쨰ϢеěǂƚȜŀNjιƈāĀʅȁĄƇĬ쨵ȺǰďĄǥʿĀӷݦȱͶŠϢеĀฑࡄʇ뼶ĂҶŗકƥ뼷ЌѠߊӿƙĀĄqӚӐȱͶrĀŀNj뼷ƦăĄڙᆃĀˈ˱뼶
ljĂċߩղϰϰĄŕՋĀ뼶ƜƚغͱϿĄȁħԚċЌѠȞײ뼵ЌѠĀŞžͱȁЌѠǔɘDŽջĤDžʅȁŢԚĂŝЌѠмŀ뼷ȚЌѠߊӿĈޡȉĔǩದćϢеԒͶ뼷ũ˧ȉŴĶӚӐʸǟȱͶ뼶ȚНʥ쨰ăĻŮʘľǗŔɫͱҽƱĎȉϢеӚӐʸǟȱͶ뼶
ſŚʘěڱȉƜƚŭƼЍěڱ٩ԏ뼷ۈिȜҬφڇʠԄӪӃɯɁ뼷ƦԄӪƜƚȜભŕęˌŒ뼶ȁˤ뼷ĞđćതڌպݰĀě֏ˡġŒĂᤋ뼷ЌѠďκӚӐĂжƬΙ뼵ƬвĀߊӿ뼶
ӍĴŢϢеɘDŽɘĄȌīϢеŕĈвĀƶʑ뼶эɘăȚȩФߊĉ˴ŢϢеŠĔඐŀNjĀȶ˸뼷ģĄƬߊĨƺĀƶʑ뼶ĴǎĄȱਢ뼶ȮŕŶĂơȉϢеԒͶĖĪĂơĀɘăˆ˽ɸľċŇĴ뼶ŚʠϵϢеɆԥϯȗශઆȓѣ49QTNFYKFG˥ʿŢۈƖŞҠě֏ˡɘDŽąĂЬз뼷ʪưФĈĀದćϢеĈߊӿȉŴĶɘ쨱ˤʋ뼷ɸľĀߊĉ˴ΞħŮđŴĶιďΚȥŪӪ뼶ĔċƄࡢħۈƖҠĀߊˌǀȗژąܔѧ쨗
ȁˤ뼷ħąŕęՃʇŞƬߊƯě뼷˄ϢеɘĈвॼ뼷κƙĖŗĪڨǴž쨰s đĈࡄNjŠƱķ뼶ǚŢϢеđϭࡄ
Nj뼷ਯȺĄćƸĀľԘġ뼷ϢеňͲďĨƴśĆĄśǘŬķͱĄȩǚˆޚƦǢ뼶ǞĎ뼷ĈƱķƷĨϢеƱ˖뼷ĂϢеƱ˖뼷ĆŪβĀǴĢƔďƬ뼶߀
s ĠɝũǽКʚϝ뼷˄ɑϢеȀŗĸdž뼶ĔĄĂƞڇϢеϨȉƸĀƤƶʑ뼶ĻŗȮqħƇĬr뼵qƧڒr뼵qƇĬr뼵qɑĆffɑгār뼵qĆĀğʑƧrDžɝƶКũ˧뼶
s ĞѩʑdžɃϢеĀѢˆ뼶ϢеƫĆĀɝʚŶ뼷ăđŮĄӕҢćŦƀ뼷ɝȠȱĀɝʚ뼷ĔƟĆĈĻĨȌīϢеŊĈĞĖĀʋĀƱʜ뼷ģĻŗӚӐŐϢеŢĆĀƱķ뼶
s ыħϢеԵĈҲĀʋ˖Ӫ뼶ϔĄҺ˱ĀȅѮѲʹ˖ӪģӖ
ŗźϢеƴīĆňķ뼷ĨdžɃŴĶĀ뼷ȮƦźŴĶŢĆмŀČƗ뼶
s źϢеƢƅĆdžɃŴĶĀ뼶ěڱĉ˴ƼƔdžɃŴĶߊĝЏʫغĀ뼶ȁˤ뼷ժዓȴ뼷ăđǙᛃ뼷ģăđߣŎǟśѢˆ뼶ȮĆĀɝŠɽʪ뼷ϢеĨѿʓƢƅĆĄdžɃŴĶƥǡǨĸĀƸ뼷ƦؼģěźŴĶƴīĆňժķŠůķ뼶
ʘľȉϢеƥǎĀˈਜŠӍĴĀɘ뼷ăȚĻŗźĆŨэТŪιͲ뼷ƑȶđĀĄĻŗƬĆĀߊĨƺŠϢеĀƫǼ߀뼶
JTKUVKPG)COCTTCĄ49QTNFYKFGɽઠ뼶49QTNFYKFGĄĂؽƖҠۈŝŚʠϵĀϢеɆԥϯȗශઆȓѣ뼷шĈο˩ࡒĀě֏ǀԥ뼶˽ȓѣĪĀۈƖҠӿʗɠħϢеǭȉě֏ȠȱĀјƶ뼶٩ƢނŰ뼷ɑˢˈȉJTKUVKPGԒͶ뼶Ǘ쨰EJTKUVKPGICOCTTCNTCYQTNFYKFGEQO뺭
76JUNE-JULY 2015
qɘăȚȩФߊĉ˴ŢϢеŠĔඐŀNjĀȶ˸뼷ģĄƬߊĨƺĀƶʑ뼶ĴǎĄȱਢ뼶ȮŕŶĂơȉϢеԒͶĖĪĂơĀɘăˆ˽ɸľċ
ŇĴ뼶rCHRISTINE GAMARRA
LRA WorldwideɽઠؽƖҠۈ
ƢԺ
76 Chinese Knowledgeindd 76 24515 1153 am
IBC IBTM China ADindd 50 13515 833 pm
ಌϾ٧
7 Sabah Tourism Board ADindd 7 24515 1235 pm
39JUNE-JULY 2015
WHAT SHOULD YOU LOOK OUT FOR BEFORE PENNING AN EVENT SPONSORSHIP AGREEMENT
Exclusivity ndash Most sponsorship agreements would provide some form of exclusivity This is to avoid competitors sponsoring the same event or to avoid association with a conflicting category Where category exclusivity is provided for its scope must be clearly defined Eg A soft drinks sponsor may agree to exclusivity for non-alcoholic drinks or insist on being the only beverage sponsor
Trademarks ndash The agreement should state the manner and form (colours font size proportion to surrounding text graphics etc) in which the sponsorrsquos trademark may be used Likewise the sponsor may wish to conduct its own advertising and the event organiser should also have control over the manner and form in which its trademarks and logos are used
Payment ndash Often involves a hybrid arrangement where a percentage of the fees is paid up front and the remaining being paid in accordance
WORDS EL KWANG
Duetto a technology and services company offering medium to large hotel groups and casinos a three-year old system that assists in implementing revenue strategy In an exclusive interview with Biz Events Asia Patrick Andres executive vice president Asia Pacific for Duetto explained that the program uses sophisticated algorithm to gather information from web shopping patterns competitor hotel pricing airline traffic special events and social ndash all to understand market behaviour The systems will ideally allow hotels to optimise price profitability by category It also provides hotels with visible real-time information to make necessary business decisions such as adjusting accommodation rates on their websites or in contract negotiations
It ultimately provides the opportunity for hotels to implement an ldquoopen pricingrdquo structure that will benefit the consumer in the name of rate parity yet allows hotels to sell at a more profitable rate Open pricing is an evolution from traditional revenue management Instead of closing out lower rate categories it allow hotels to shrink or increase price differentiation between the room categories This hopefully leads to more yieldable corporate rate tender agreements in Asia much like what the American market is experiencing Yielding corporate rate agreements allow hotels to market profitable rates during peak demand periods
Read the full article online at bizeventsasiacomluxury-of-knowledge-duetto
39JUNE-JULY 2015
JOIN THE PARTY
THE GAME CHANGER
with a performance-driven schedule Where productsservices are provided in lieu of sponsorship fees the manner of determining their value should be spelled out along with warranties as to their quality standard and merchantability also incorporated
Exit ndash Long-term agreements should have a termination clause allowing parties the opportunity to call it quits with and without cause anytime during the subsistence of the agreement Grounds for termination may include either party bringing the other into disrepute late payment of sponsorship fees and cancellation of the event
Read the full article online at bizeventsasiacomluxury-of-knowledge-sponsorship-agreements
VICKI HENGDirectorVicki Heng Law Corporationvickivickihengcom
ldquoDuettorsquos new strategies within their systems might allow hotels
to regain pricing power ldquo
PATRICK ANDRESExecutive Vice President Asia Pacific
Duetto
38-39 Luxury of Knowledge_KTindd 39 24515 1140 am
2 0 1 5m i c eMEETINGS INCENTIVES CONFERENCES EXHIBITIONS
10-11 September 2015Suntec Singapore convention amp exhibition centre
wwwmiceasiaexhibitioncom +852 3975 5710
miceaSia
100+ Exhibition booths
5000+ Visitors
500+ ConfErEnCE DElEgatEs
8 aCCrEDitED Workshops
2 frEE ConfErEnCEs
30+ prEsEntations
This prestigious Awards Evening will be judged by a panel of leading event organisers from throughout the Asia
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evening awards party will be after the exhibition on day one of the event and it will be a fantastic way to honour
the work of Asiarsquos Event Professionals and provide a great QHWZRUNLQJRSSRUWXQLW
This event brings together leading Event organisers Meeting Planners Corporate Buyers Venues Hotels Attractive Suppliers Event Technology Tourism Boards RYHUQPHQW0ampVSUHGRPLQDQWOIURPWKURXJKRXWWKH$VLD3DFLAgraveFUHJLRQ
For more information about MICE 2015 and Awards Ceremony please email miceoliverkinrosscoukFor exhibition ticket registration please visit wwwetouchescommiceasia2015
40 Mice Asia Pacific ADindd 40 16515 653 pm
amp210DJDGB)$SGI$0
41 Sentosa Golf Clubindd 41 14515 838 pm
42JUNE-JULY 2015
WWHY SINGAPORE CONTINUES TO STACK UP
AS A PLACE FOR BUSINESS AND MEMORABLE
EXPERIENCES
SINGAPOREDelveInt
o
WORDS EL KWANG | KRISTIE THONG | GINA SIN
42JUNE-JULY 2015
42-44 Delve Into Singaporeindd 42 24515 1142 am
43JUNE-JULY 2015
e worked really hard to ensure that our attendees
feel like they are getting a luxury experience
where wersquove thought of and arranged everything
You really have to think of everythingW ldquo
HIGH-ACHIEVING QUALIFIERS OF US-BASED HEALTHCARE MARKETING CONGLOMERATE
FOREVER LIVING PRODUCTS WERE TREATED TO A TIME OF THEIR LIVES IN SINGAPORE
WORDS KRISTIE THONG
Soundproofed walls of the Sands Ballroom of Sands Expo amp Convention Centre Marina Bay Sands in Singapore could barely contain the pulsating excitement of the crowd Upbeat triumphant contemporary music and exuberant cheers could be faintly heard from the floor right below it Walking into the ballroom as an observer was an experience in itself illuminating hues of pink blue and purple danced along to the beat of the music in sync with cheers and dancing amid the crowd the dazzling lights fell against the unique clusters of crystal-like structures high on the ceiling resembling thousands of balloons just about to fall
This amazing sight was Forever Living Products Global Rally held in Singapore on April 19-27 2015 Forever Living
THE LUXURY OF HEALTH
Products a multi-level marketing company that sells aloe vera-based drinks and bee-derived cosmetics nutritional supplements and personal care products hosts an annual Global Rally to celebrate the success of its representatives also known as Forever Business Owners (FBOs) and award them hard-earned Chairmanrsquos Bonus cheques It is a time where the company shares new directions launch new products and provide training and inspiration
ldquoOur business model works in such a way that in order for our FBOs to be successful they must first help others reach their goals This ensures an environment of passion and compassion where people can aspire to be what they want to be and are given
the tools to change their lives for the betterrdquo says Ashley Hower director of marketing at Forever Living Products
ldquoBy having leaders and qualifiers hearing and sharing their stories and tips for success they are inspired to set goals and reach for their dreams The entire event is very celebratory and empowering ndash it feels like a big family reunionrdquo she adds
Each Global Rally sees over 7000 FBOs coming from 106 countries and runs on an extensive itinerary comprising training sessions lots of entertainment and unique experiences Having previously hosted the rally in Hawaii and London and heading to Johannesburg in 2016 2015 was the year for Singapore and for Asia
ldquoWe are always looking for new and exciting destinations to take our FBOs We want to make our Global Rally lsquoan experience like no otherrsquo and know that it begins with the destination selectionrdquo
While the country naturally holds up as an attractive tourist destination Hower shares that Singapore was also chosen in part due to its history that parallels Forever Livingrsquos brand values Drawing similarities to Singaporersquos founding father Lee Kuan Yew and his passion to create a safe and prosperous society for its citizens Forever Living Productsrsquo CEO Rex Maughan thrives on a similar belief of helping people from all over the world look better feel better and achieve their dreams
ldquo
42-44 Delve Into Singaporeindd 43 24515 1142 am
44JUNE-JULY 2015
Putting an incentive program of such scale is no easy feat Forever Living worked closely with Pacific World to ensure seamless logistics for travel meal planning and activities
ldquoWe worked really hard to ensure that our attendees feel like they are getting a luxury experience where wersquove thought of and arranged everything You really have to think of everything ndash how the attendees will feel when they arrive at the airport what their first impression of the hotel is the convenience of getting around what activities they enjoyrdquo Hower says
Some of Singaporersquos local culture and experiences were brought into the program this year Qualifiers were brought to Sentosa Island for a fun-filled day culminating in a beach party feast and entertainment Top
qualifiers were treated to a special dinner at Gardens by the Bay followed by drinks and desserts at Ku De Ta ndash arguably Singaporersquos hottest night spot on top of Marina Bay Sands Throughout the program there was cultural entertainment infusing Chinese and Indian influences and many opportunities for FBOs to try the local cuisine
ldquoSingapore was a fantastic incentive travel destination The melding of the cultural history with the modern Marina Bay Sands gave our Forever Business Owners a luxury destination and a cultural experience they couldnrsquot have found anywhere else Singapore was clean safe and easy to get around Our Forever Business Owners enjoyed visiting Sentosa sampling local cuisine and exploring everything Singapore had to offerldquo Hower says
ingapore was a fantastic incentive travel destination The melding of the cultural history with the modern Marina Bay Sands gave our Forever Business Owners a luxury destination and a cultural experience they couldnrsquot have found anywhere else Singapore was clean safe and easy to get around Our Forever Business Owners enjoyed visiting Sentosa sampling local cuisine and exploring everything Singapore had to offer
ldquoldquoS
Team Japan Endless entertainment
ASHLEY HOWERDirector of MarketingForever Living Products
42-44 Delve Into Singaporeindd 44 24515 1143 am
KLCC_10YAC_micenetAsia_ad01_0615ai 1 4315 848 AM
45 KLCC ADindd 45 13515 839 pm
46JUNE-JULY 2015
30 MINUTES WITH ALOYSIUS ARLANDO CEO OF SINGEX HOLDINGS PTE LTD GAVE BIZ EVENTS ASIA A LOOK INTO HIS VISION OF A SUSTAINABLE CONFEX BUSINESS MODELWORDS EL KWANG
With a vision to be the leader in the APAC business events industry Aloysius Arlando has no intention to rest on his laurels Since his appointment SingEx has invested a few million dollars in doubling staff strength and conducting robust research in curating events like the Internet of Things Asia which saw more than financial gains for the organisation and its customers The motivation to establish a more sustainable business model and the appreciation of the event subject matter saw the implementation of a two-prong approach in venue management and creating new industry-relevant business events that do not conflict with existing ones
ldquoWhether it is the eventrsquos return on investment or objective companies are looking for good return and value derived from matching buyers and
CREATIVITY TAKES BUSINESS CENTRE STAGE
DelveInto
THE GROWTH OF INTERNET OF THINGS (IOT) ASIAIOT ASIArsquoS GROWTH IN 2015NUMBERS FROM IOT ASIArsquoS INAUGURAL EDITION IN 2014
44 sponsors and exhibitors representing 13 countries10 increase 2100 trade visitors and conference delegates 288 growth
41sponsors and exhibitors representing
11 countries
A total of
1630trade visitors and conference delegates
58 speakers representing 15
countries presented at the conference
85 speakers from 16 countries presented at the
conference (almost double the of speakers)
4648 Delve Into Singapore SingExindd 46 24515 1143 am
When you choose the Fairmont Singapore and Swissocirctel The Stamford you gain access to more than 70000 square feet of state-of-the-art and multi-functional conference and meeting space at the Raffles City Convention Centre Strategically located at the heart of Singaporersquos business district just 20 minutes away from the airport enjoy unparalleled convenience and accessibility Our team of outstanding conference concierges offers support every step of the way and helps ensure that your meeting or event is a rousing success each time
For reservations please call +65 6431 5534 email salessingaporefairmontcom or visit wwwfairmontcomsingapore
THE CHOICE FOR MEETINGS
47 Fairmont Singapore ADindd 47 13515 825 pm
48JUNE-JULY 2015
sellers as a business solutionrdquo said Arlando
The process of creating events ndash whether it is based on a national agenda like Singaporersquos wish towards hosting more healthcare events or opportunities identified through research on key industries to drive tomorrowrsquos growth ndash could take six to nine months
Arlando explained that each curated event should have a lifespan of five to 15 years It must meet the evolving needs of the industry and marketplace while flexible enough to allow the event agenda to morph with the changes in technology or other trends One perfect example is the way traditional exhibitions have morphed into CONFEX (conference-exhibition) multi-faceted platforms to drive engagement through meaningful content shared at conference sessions and business connections and exchanges on the exhibition floor
hether it is the eventrsquos return on investment or objective companies are looking for good return and
value derived from matching buyers and sellers as a business solutionrdquo
ldquoldquo
ALOYSIUS ARLANDOCEOSingEx Holdings Pte Ltd
W Throughout the interview the humble and pensive leader used the collective ldquowerdquo more often than ldquoIrdquo in his sentences When it comes to leadership and talent discussions Arlando expressed his passion for meeting people from all walks of life He ensures his team is a good mix of background and professional attributes His team is important to him
ldquoWe respect our teamrsquos personal moments of needs whether it is new working mothers or one who becomes a carer for the family As human beings if we can take care of our family needs we have won half a battle (in life)rdquo
Arlando keeps his team engaged through no-strings-attached coaching and transparent communication With a big smile and coy laughter Arlando defined the importance of transparency by saying that he graciously obliged when his team asked him to smile more frequently
EVENTS CREATED BY SINGEX
$$$ CONVERSION
KEY INDICATORS OF SUCCESSszlig Client feedback on successful connectionsszlig No of deals and business converted
szlig WasteMET Asia 2012 amp 2014szlig Last Mile Fulfilment Asia March 2015szlig RehabTech Asia March 2015szlig Internet of Things Asia 2014 amp April 2015szlig Radiology Asia May 2015szlig WasteMet China July 2015szlig Green UrbanscapeAsia 2013 amp November 2015
szlig RSA Conference Asia Pacific amp Japan 2013 2014 amp July 2015
szlig International Conference on Sustainable Development 2013
szlig ASEAN Business and Investment Summit 2014
NEW-TO-MARKET EVENTS
MANAGED EVENTS
617 BUSINESS CONNECTIONS made at the inaugural Last Mile
Fulfilment Asia 2015 in March 2015
403 SUCCESSFUL MEETINGS conducted at the exhibition floor
S$122 million worth of deals generated from inaugural Greenurbanscape Asia 2013
4648 Delve Into Singapore SingExindd 48 24515 1143 am
49JUNE-JULY 2015
Quay Room
CITY ESCAPEA RECENT STAYCATION AT
PARK REGIS SINGAPORE SHOWS THE POSSIBILITY OF GIVING YOURSELF OR YOUR MOST DESERVING
EMPLOYEES A BREAK EVEN IN THE MOST BUSTLING
PLACES IN A CITYWORDS GINA SIN
Just a stonersquos throw from one of the most vibrant entertainment scenes along a historical riverside known as Clarke Quay the 202-room Park Regis Singapore would do well for business retreats
Surrounded by lush greenery Park Regis Singapore was first opened in 2010 and has recently completed a SGD3 million (USD22 million) facelift that saw the reception move from the ground floor to the third a new all-day dining FampB venue upgrades on bed items and a complete makeover of the lobby meeting room and rooftop bar
Stretch the lethargy away in the morning with a poolside yoga class where a refreshing waterfall cascades into the 25-metre-deep pool Then
refuel with a power-packed breakfast at Twenty3 Drink amp Dine with the wide variety from its buffet selection
Clarke Quay may be popular for its nightlife but there are also lots to explore such as the numerous hipster cafeacutes bars and restaurants within the vicinity Hotel guests get 10 percent off their bills of participating food and beverage outlets by presenting their room cards
Visit the Asian Civilisations Museum located close by or attempt the adrenalin-pumping G-Max Reverse Bungy along the riverside Choose to
Singapore River Cruise
dine in one of the restaurants or head back to the hotelrsquos Royal Pavilion for their signature Cantonese dishes such as the Royal Smoked Duck and the Wok-fried Mashed Fish Noodle with Lobster
Sign up for one of Park Regisrsquo cocktail classes as a team-building activity for up to 10 guests by June 2015 or conclude meetings with a sunset cruise disembarking from the quayside Watch as the sun sets and the neon lights of Boat Quay and Clarke come to life Spot landmarks and bridges such as the Raffles landing site the Merlion and the Cavenagh and Coleman bridges End the day with more cocktails at Revive the hotelrsquos rooftop bar that is not opened to public until the fourth quarter of 2015 It can be hired for intimate cocktail events of up to 50 guests with outsourced furniture
An incentive package featuring some of the activities mentioned above is available for corporate group bookings until the end of the year
49 Delve Into Singapore Park Regisindd 49 24515 1144 am
Hongkong
26 - 27 August | Grand Hyatt Hong Kong
50 ACTE ADindd 50 13515 823 pm
CMY
51 Pacific Worldc ADindd 51 13515 752 pm
Twice the percentage of Buyers than in 2013 expect to conduct business valued at over
1million
The 23rd ITampCMA and 18th CTW Asia-Pacific
29 Sep ndash 1 Oct 2015Bangkok Convention Centre at CentralWorld
Bangkok Thailand
Incorporating Luxury Travel
Exhibitors amp Sponsors Corporate Travel ManagersConference DelegatesMedia | Corporate Travel
Exhibitors | MICE amp Luxury TravelBuyers | MICE amp Luxury Travel | Association Professionals amp ExecutivesMedia | MICE amp Luxury Travel
wwwcorporatetravelworldcomapacwwwitcmacom
Look At What We Achieved In 2014
Over 2500 MICE and Corporate Travel professionals including association executives and luxury travel buyers from 55 international territories
84 of Exhibitors expect to receive orders within a year
40 of Buyers confirmed procurement on-site with Exhibitors
Host CountryOrganised By Supported By
gtURXP[ltTSXP
4]S^abX]VP]SBd__^acX]V0bb^RXPcX^]b
Industry PartnergtURXP[0Xa[X]T gtURXP[ET]dT lt^Q[XT0__Pac]Ta
ltTSXP0U[XPcTb
Very impressed with the overall organisation quality of buyers and
remarkable welcome reception euromic Belgium
Exhibitor | Christophe Verstraete Executive Director
Great avenue to obtain research information from diverse regions and
destinations Association of the Polish Media Poland
Media | Robert Pawelek Journalist
I got to renew or discuss contracts and build new relations Panorama-Medica Group Co Ltd Thailand Buyer | Katherina E Lempert-Dober Chairwoman
The discussion session was a good sharing session for all my peers Gemalto Singapore Corporate Travel Manager | Jean Bey Senior Buyer - Asia
52 ITampCMA BKK ADindd 52 13515 806 pm
53JUNE-JULY 2015
THERErsquoS NOTHING LIKEAUSTRALIA
Produced by Business amp Tourism Publishing Asia Pte Ltd and Business Events Australia wwwbusinesseventsaustraliacom wwwbizeventsasiacom
53-68 Australia Supplementindd 53 24515 400 pm
54JUNE-JULY 2015
UNLOCKINGAUSTRALIArsquoSNEWEST TREASURE
The Adelaide Convention Centre welcomes the world to its new state-of-the-art facilities designed with the event plannersrsquo future requirements in mind It is surrounded by premier entertainment sporting and medical precincts and set on the cityrsquos revitalised waterfront district
Find out more about our brand new building at adelaidecccomau
53-68 Australia Supplementindd 54 24515 1145 am
55JUNE-JULY 2015
53-68 Australia Supplementindd 55 24515 403 pm
56JUNE-JULY 2015
53-68 Australia Supplementindd 56 24515 403 pm
57JUNE-JULY 2015
53-68 Australia Supplementindd 57 24515 403 pm
58JUNE-JULY 2015
53-68 Australia Supplementindd 58 24515 404 pm
59JUNE-JULY 2015
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60JUNE-JULY 2015
Discover a zoowithout fences
THERErsquoS NOTHING LIKE AUSTRALIA FOR YOUR NEXT BUSINESS EVENTPLAN NOW VISIT AUSTRALIACOMBUSINESSEVENTS
TAU0105_297x420_Zoo_V1indd 1 11052015 520 pm
53-68 Australia Supplementindd 60 24515 1145 am
61JUNE-JULY 2015
Discover a zoowithout fences
THERErsquoS NOTHING LIKE AUSTRALIA FOR YOUR NEXT BUSINESS EVENTPLAN NOW VISIT AUSTRALIACOMBUSINESSEVENTS
TAU0105_297x420_Zoo_V1indd 1 11052015 520 pm
53-68 Australia Supplementindd 61 24515 1146 am
62JUNE-JULY 2015
53-68 Australia Supplementindd 62 24515 404 pm
63JUNE-JULY 2015
AD
EXPERIENCE WORLD CLASS OPENING DECEMBER 2016
Artist impressions courtesy of Hassell + Populous and Darling Harbour Live
Introducing a new world class convention exhibition and
entertainment destination on Sydneyrsquos sparkling harbour
With an integrated design and best practice facilities you will
be within walking distance of Australiarsquos largest business district
financial centre and hub of thought leadership and innovation
ICCSYDNEYCOMSALESICCSYDNEYCOM +612 8297 7600
MANAGED BY AEG OGDEN
THEATRE EXHIBITION CONVENTION
53-68 Australia Supplementindd 63 24515 1146 am
64JUNE-JULY 2015
53-68 Australia Supplementindd 64 24515 404 pm
65JUNE-JULY 2015
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66JUNE-JULY 2015
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67JUNE-JULY 2015
E X P E R I E N C E U N F O R G E T T A B L E E V E N T S
S Y D N E Y rsquo S M O S T U N I Q U E V E N U E
A U S T R A L I A NT E C H N O L O G Y P A R K
CONFERENCES I EXHIBIT IONS I CORPORATE MEET INGS
TRAINING I FASHION I PRODUCT LAUNCHES
AND MUCH MORE
salesatpcomauPh +61 2 9209 4220wwwatpcomau2 Locomotive StreetEveleigh 2015
53-68 Australia Supplementindd 67 24515 405 pm
68JUNE-JULY 2015
AD
Contentindd 5 261114 1051 am53-68 Australia Supplementindd 68 24515 1146 am
69JUNE-JULY 2015
Engage
From April 30 to May 10 a total of 235 million visitors ndash including 153000 international attendees ndash took part in 200 events conducted throughout host venue Coex from culture exhibitions and conventions to promotions performances and even a beer festival all of which served as an effective marketing platform for the clusterrsquos stakeholders
Among the major events Asiamania a multi-nation business and cultural trade show running from April 30 to May 3 included promotional booths from Korea Japan China and Russia each exhibiting various cultural assets from across the region Contributing to the local MICE presence was the Seoul Tourism Organization whose promotional stand was modeled after
C-FESTIVAL IN SEOUL DRAWS
GLOBAL AUDIENCETHE INAUGURAL
ldquoC-FESTIVALrdquo PROMOTED THE
CAPABILITIES OF A NEWLY-FORMED
GANGNAM-BASED ldquoMICE CLUSTERrdquo
OF EVENT VENUES SHOPPING AND
ENTERTAINMENT PROVIDERS
Seoulrsquos ancient city walls while the Korea Tourism Organization stand introduced visitors to other national destinations Other key events included a ldquoCulture Techrdquo fair and a ldquoCreative Urdquo exhibition zone The festival was organised by the World Trade Center Seoul MICE Cluster Committee
Created to increase competitiveness and allow for joint marketing strategies among members the MICE Cluster initiative unites 13 major companies involved in the business events community including and surrounding Coex which along with the nearby Korea World Trade Center was recently designated a ldquoSpecial MICE Tourist Zonerdquo by local government agencies Members also include business hotels department stores entertainment complexes PCOs and more such as Korean entertainment agency SM Entertainment which appointed K-pop stars EXO as official C-Festival ambassadors
In addition to the festivalrsquos promotional benefits for its members the ROI across 11 days also demonstrated the effectiveness of the event The Coex Seven Luck Casino a foreigners-only
venue for example saw a 401 percent increase in custom compared with the same period in 2014 while the five-star Grand InterContinental Seoul Parnas ndash also part of the complex ndash saw a 209 percent increase in room occupancy over the same comparative duration
ldquoThrough our first C-Festival we were able to see both new growth and the take-off of the MICE industry which is still a new industry for Seoulrdquo said Coex president and CEO Byun Bokyung He went on to affirm his commitment to ldquocontinue building and showcasing diverse content in order for the Korea World Trade Center to become the centre of the MICE industryrdquo
Stephen Kwak an assistant manager at the Seoul Tourism Organization agreed with the growth potential of the C-Festival in the coming years saying ldquoIt helped Seoul by emphasising various tourist attractions that MICE delegates would enjoy visiting during their stayrdquo With the weekend proving the most popular for Asiamania Kwak said that feedback for the Seoul booth was positive with visitors remarking that it ldquowell-represented the cityrsquos diverse offeringsrdquo
Love Heart Project
WORDS BEN JORDAN
69 Engage Coexindd 69 24515 1149 am
70JUNE-JULY 2015
Engage
With many UNESCO-heritage listed sites and venues in the world to choose from one group chose the much revered West Lake in Hangzhou as the centrepiece for an event Some 90 guests from Canadarsquos York House School travelled to the picturesque destination for a cultural trip planned around a golf tournament
The guests arrived at Hangzhou Sofitel Westlake Hotel on the first day What awaited them was a lavish welcome cocktail and gala dinner set up at the Sky Garden with views of West Lake as its background
The next day was where the program truly began Guests were divided into two groups ndash the Golf group and Parents-Child group ndash according to what guests preferred The group for golf headed for a friendly tournament at Fuchun Resort Golf Club while the other enjoyed a spa session and a tea tasting ceremony The children spent time at Zoo Coffee a creative club located in a shopping mall where its unique set-up resembled a quiet forest wonderland with a myriad of wild animals
Guests then went for a boat ride over West Lake and watched a large landscape live performance created by three renowned directors ndash Zhang
WEST LAKE STORY
A TRIP PLANNED AROUND HANGZHOUrsquoS REVERED WEST LAKE TELLS OF THE DESTINATIONrsquoS RICH
CULTURE AND SCENIC STORIES
Yi Mou Wang Chao Ge and Fan Yue Guests visited the largest isle in West Lake which is called ldquoThree Pools Mirroring the Moonrdquo and covers an area of 6000 square metres The shadow of the isle the elegant garden and the scenic beauty combined makes the isle one of the top 10 West Lake attractions particularly popular during the Mid-Autumn Festival
The group also visited the ancient He Fang Street which has a profound history Consisting of the historical commercial civil and architectural culture of Hangzhou it is the best place
to get acquainted with the destination Groups also enjoyed the ldquoSong Cheng Eternal Loverdquo drama which is known as one of the more acclaimed shows in the world The performance describes the hardship of Liang Zhu ancients the magnificence of Song Palace the fierce battle of Yue Gu Jun the song of Liang Shan Bo and Zhu Ying Tai and the song of the white snake and Xu Xian These stories are told through a spectacular display of sound light and stage effects
70JUNE-JULY 2015
Sofitel Hangzhou Westlake Hotel
Golf tournament
70 Engage Hangzhouindd 70 24515 1149 am
71JUNE-JULY 2015
Engage
Aprilrsquos Wine Down Wednesday organised by ACI HR Solutions and Biz Events Asia gave guests the privilege of a first look at the new Club Lounge at Hotel
Jen Tanglin Singapore (formerly known as Traderrsquos Hotel at Cuscaden Road) Over 90 professionals from
the MICE travel tourism and hospitality sectors networked over drinks and a buffet spread with an
impressive display of sweet treats Guests also had the chance to look at guest rooms on the newly revamped
Club Floor The event was sponsored by Hotel Jen Tanglin Singapore and duetto
HAPPY SNAPS
FROM WINE DOWN
WEDNESDAY
71 Engage Hotel Jen WDWindd 71 24515 1149 am
72JUNE-JULY 2015
ćľŅǴŭƀ뼷āĶɽĄŗۍĉדĀϝĀŞ뼵ϾĀЌѠͱກĀěɁǟħކՠĀǚ뼶ĔȏϝĀŞ뼵ЌѠŠěɁǨͳȩĀĄqಌϾr뼷খأćӃɯӍЌѠ˖Ӫˡġ뼷ĉĶǨɶᅆŠڥĀďĄಌϾĀǃɩ뼷ƦϿĠě֏˺ॎӃɯģĝćĞƶѲʑħϢеǙҜಌϾɆԥ뼶ȁˤ뼷ĔĂʿāĶјǭŗqಌϾrǟħ٧Āǂʚ뼶
ľŅǴċʃ뼷āĶćĂȏοȢКɁʸˋˡʭĀʗˡĉՂNjȒŠğʑ뼷ɝŴĶƧħqಌϾrĪǭػ쨵ĖqಌϾrĴ뼷ƣźŴĶԒĞĖƇĬ쨵뼶ӗęĠĀĉĀƫĄ쨰qಌϾrźŴĶԒĞĖŕķ౯ĀЌѠŠԚċЌѠȞײ뼶ȆƻɝӍqۈिrǟħĂċŞҠƣźŴĶԒĞĖƇĬĴ뼷āĶǨīĖĀĄ쨰NJ뼵Ġʻ뼵Ljǥ뼵ݶиĀʇҌŠȱਢɁ뼶
ឧࡢ뼷ભȘʆĉˍĂĀۈिȢćᎴŐ뼷Ʀďě֏ˡĎĸ뼷ۈिŞҠஅƧĂԿԵĈवƺĀęኧ뼷ڇۃŎƼЍĀԄӪӃɯĉՂǡϰ뼶āĶȠƱ뼷ĔĂԿęĀ
ኧďĄࡒĀNJ뼶ȁˤ뼷āĶјǭŗလिNJۈǟħĔĂʿĀǚǦ뼷ŗĸdžفĀƄਬƺ뼶လف˧ǘdž뼷χƎǢĈԣŭĀ뼷ĄġŚŕƳĀهƞ뼷ԵĈqġŚσفƥيrĀݔ؆뼶அƧƜƚॸćॸĂɁƜƚĂƟ뼷фĘĀလفӲ˴ƄΡȸĠɹ뼵śĠɹ૨뼷ĝđħфĪҍ۵ӲĂśȥſƄᐻĀσ뼶ƄΡۈिŞҠƧƍͳ뼷ƄΡȺໆѲĈĠĬϵɘ뼷ۈि˧ăěģăˆϚȺNJĀ뼶
ćĔċˊʃ၅٧ƀ뼷źāĶĎĂŐΥҨqಌϾrĔċӛʚ뼷ĞĂĞǨͳȩĀĖЪĄƇĬ쨵Ⱥǰ뼷ಌϾ˄ăĂǭđᔐ쨱ಌϾģăĂǭ୨ăĻӍ뼶ŮđāĶҕċԳʇĞĂĞ뼷ȺǰāĶƲĐĝŀƜćಌϾƥġ쨰NJ뼵Ĵǎ뼵Ծ뼵ϔϙŠ뼷ĔĂȏŢāĎĸďĄಌϾ뼶ůķƜćȆĪ뼷ƓěŀƜġĀŇƂ뼷ŕȶđĀĄģđΓīΰĢŹ뼶ڒ
Ƿ୯փఔŨ쨗
ಌϾħˀ좄
ŭʃʃ
ǚтƂύĘʄӃɯٲ뼶ɑջ୯ѮąƬϢеϨȉʇĀ
ȶđȡ뼶
$KXGPVUۈि뼷KDVOſŚĂĀۈिϱǭɆ
$KXGPVUۈिĄŗĪƯĀě˴ӍϱǭЋƶɆ
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ɽৠ٧elbizeventsasiacom
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Ѻᙕĉginabizeventsasiacom
ఫઽ
ৠ٧kristiebizeventsasiacom
72JUNE-JULY 2015
72 Chinese Editorial Lettersindd 72 24515 1150 am
73JUNE-JULY 2015
73MAY 2015
ƼЍ˗ՅЌѠ˥ʿಌϾЌѠˡϘċȞײʗ२ĉƯ뼷ħಌϾЌѠǭąƼĤĀԶѤ뼷ģǞơըdž˽ȞײŢƍͳಌϾӃDŽĀăגɸɾ뼶˗ՅЌѠ२ĉƯȜƍͳѲʹȉಌϾժΆʪʸćĂŐ뼷ƯʭѲʹҺʓа뼷ɡӴĀԜӍࠒΙĀ˝ՊƑħϭދ뼶ȮύNjęϙѲʹ+CEQDWEEKѲʹ˄ύʕᘶƋʕǟĀĻːࢬѱΙǝ뼷ĖƋʕďĀՒŞጣ뼷ǞĖƬԐԵ뼷ఁบጣ뼷৯χƯغĉ˴˖뼷ƲĂċժΆĝɩĖߙϜߝ뼶
ć˗ՅЌѠ२ĉƯĘ뼷ȜĈʈʞɩľߙϜাۋĀƯغĉ˴ΏDŽ˖Ӫ뼷ȺġಗĂǩDŽ؈ǂೀ뼵Ăǩೀ뼵Ăǩ˗Յਓĉ˴뼷ŗӍĂǩƼЍਓϢ˖Ӫǀȗ뼷ŴĶȜࡄħਓϢĘԭċȡĀ˖Ӫ뼶źƲʞऒĀਓϢʠߔಌϾӃDŽĀχ₈Ƭʇ뼶
ĤȀะɸľʞĎĢſŚʘ뼵96뼵չՍȓѣ뼵ՍၽݭDŽ뼵ଔӘݭDŽŠײĀӅśଋąύݔƬЌѠמćĤȀะऄЌѠঢ়ډЌťࢨƬЌѠݔDŽĀмȞॏě뼶ćॏěĘ뼷ڏˡߊͳȩˋśଋਓॏ˽מćƼЍĀŕĤмˡ뼶5ampŚܕߝĈՃȓѣ쨞ĤȀะ쨟ɽઠKUCڱӍěجƖҠӍūǕ쨣Ӄɯ뼵ƱůۈGGJCPԶФ뼷ˤơƜƚħęŝՇҜąĂċĻŗःˤιȸ뼵จęĉȱͶŠąݔƬЌѠŕĤƚяĀĂċݘČƯě뼶
73JUNE-JULY 2015
ɾϒǛТঢ়ЌѠמġŕęĀΪӃࢰȞײǛĎӽȜɘɾϒ⏜ࠑ뼶٩ʹćŭũˡ뼷⏜ࠑǛĎӽʇҌȜшĈǎϢӭ뼷˄ѲĈǚϗᤂːƶМĀěڱӍƜƚɁŞ뼷ಗƪċၰěढ़Šċěڱढ़뼶ˤơş֏ϝĄҬŅŭǛТঢ়ЌѠמȉ1TKGPVCN5GC8KNNCUCPFQVGNQORCP[VFڑ፴ৗڱćǘ⏜ࠑũѲ˟ȷǛĎӽЌѠŗĎĀԨĂċϝ뼶
क़Ś쨞OCTCӘЌѠӍʇҌ҈ثQVGNU4GUQTVU쨟ǘඳୌसӘራҠũѲĀ҈ثӘЌѠ쨞OCTC$CPIMQM쨟ć˥ūڏDŽąοȢКĀũˡ౯К뼶҈ثӘЌѠѲĈǎϢӭ뼵Ăċঢ়ډƄ˪േ౸뼵ĂŝʞǘljڝĀЌť뼵ĂċĐɒذƬʇħМƬĀƄჾКၰěढ़뼷ŗӍƪċĠβĨढ़뼶ĠβĨढ़ĀʋύරඌغŪ뼷ĻźӖĀĢƔʾϞɌʭ뼶ب
73 Chinese Sound Bitesindd 73 24515 430 pm
74JUNE-JULY 2015
ŊĈĉĻŗΞĘʄĄĂǝƄՃĻĨ뼵ĠĠӴĀŚęĝ뼶ȺۍĉדĀटĐę뼵ᇱЉĀΝբŠƍͳĀ϶ᇫሊş֏ĀŀƚໆѲȢĄġŚǀ뼶ȮϾĀʁĤҠ뼵ăߟĀĤĐŞઝǒҠĖōǩĀʋභ뼷ĘʄƄĴƄăćᄏƜƺŠŀƯ뼶
ĘʄĨŪħġŚě֏ˡĀȶ뼷פą؈ŠӃɯٲŢ˺ॎӃɯˡӪĀڇŠ؈ॸဩ뼷ԨĂĈϙʲɫĄˬιʘĀşТ뼷ȺˢϞవȘʆęΝ뼶ăΡǷȮċŚŝǝΝśşǡϰĘʄ뼷ĝĨڨǷŗŕŨĀĴǎĖТ뼶ĘʄӃɯٲŚӃɯਇɘǥːϵŀȩФ뼷ύǘĈŎԭħϔϙĀιʘ뼷ĘʄƲŭĝڇۃąƞęՏŚěڱӍ֏זĖĔƀڏDŽ뼷Ȇġďಗą(QTOWNCวݭġŚę˺ظ뼵ցЍ҈뼷ŗӍɩᕹϝĀĘʄŚĴظঌєŠĘʄŚǗΆ뼶
ϝĀŞϯȗȓѣӍƜƚॸȓѣXGPVU6TCXGNUKCƼЍჼƂɽǀȗCZCPVCUWYCPćă΅ǡŗ+ɮŝĀǻśଋąćĘʄڏDŽĀŚě˺Ӄɯűזě쨞+6JKPC쨟뼶Ŵćˈɩ$KXGPVUۈिਲ਼ɝĴȩФ뼷ĘʄćĔŭƀşŀąňęĀȻ뼷ƦؼĝĄŎᇫሊĀƶˋş֏뼶
qŢǘěغڱĎĸ뼷ĘʄĻĸԵĂНĈϙʲɫ뼷ƦؼąƄՃĻĨ뼶פąЌѠƥʋ뼷ĘʄŃĈňĠăǜՏĀɁŞŗӍԵĈȆŞɡĀբžŴĶ˝Պ뼶r
ěڱɁŞҤćĘʄĘʄшĈϿĠęՏě֏Ɂࢰ뼶ĘʄĤŚűז֏ƺĀŚڇۃġķďĄȺġĂċŕԵזӍƜƚɁࢰ뼷ƦؼģĄĠŭĎŚޱǫʕˡѩŞ뼶ĘʄȘűě֏ġķģĄڏěĀז֏ԨĂċډĀŚě֏ɁŞ뼷ƑĄڏѩĂȸ֏ěƂĀχџ˝Պ뼶ԨĂċџলĀɁŞĄĘʄŚěڱġķ뼶ĔċŗڏѩęՏŚěڱ뼵ԄӪΡƦʄʭʋĀěڱġķŞހŝݖઽͲġķ뼷ʁƶdž
Ęʄě֏ˡLjϋ˓ஸ
Ǘ˸뼷ȉʋභоŚӚ౨եȠʫ뼷ιʘѲƶϔŨຂ뼷ŞȗʞīĐћয뼶ěڱġķшĈĂċǚϗːƶМ뼷ĻગĉĀƄჾՏၰěढ़ŠċęŇăDž뼵ɧϜᰋࡊĀĠβĨěڱढ़뼷ߴĈŕϵɘĀƬڐͶՕӍǜཥѲ뼶ˤʋ뼷ěڱġķʭģѲɪĀʁƶեęЌѠ뼷шĈǎբҍϾϢӭ뼷ѲӍěڱԜӝ˖ӪमƼ뼷ĻӖՏĀěڱŠƜƚ뼶qrƼЍΡ뼵2ʠĉěӍͶԉěڱ뼵ljۈिş֏ݭDŽŭěŗӍġŚŭĘʄȘűěũDZȐၰĝćĔƀڏDŽ뼷˄ɩĖƶ뼶
ĘʄŕĤɁࢰ숯숯Śŝě֏ġķ쩑ӅNJǩ؆ħ0CVKQPCNZJKDKVKQPCPF
QPXGPVKQPGPVGT쨞5JCPIJCK쨟뼷Һ؆q0쨞5JCPIJCK쨟r쩓Āśƍ뼷ȜźϿĠۈƖŞҠĀതڌŢƋᓮƔ˫ɡ뼶Śŝě֏ġķύŚŝԄӪˌŠĘʄ؈ʸǟդӚ뼷ɽӚ౨ǚϗħоːƶМ뼷؆Șʆƥŕ뼶ě֏ġķшĈоːƶМĀبʭ֏ɁŠоːƶМĀبʋ֏Ɂ뼶بʭ֏ɁಗċęՏ֏ढ़Šċ٣ܪևŇĀ֏ढ़뼶ƲĂċęՏ֏ढ़ĀǚϗħːƶМ뼷ևŇĀ֏ढ़קːƶМ뼷խǫߴĻˢТ֏ढ़뼶ˤʋ뼷Śŝě֏ġķģѲĈċęŇăDžĀěڱढ़뼷ĻગĂχƁԮĉăDž뼶ǟħϝǡȘʆĘǚϗŕę뼵njːŕƬĀě֏ෞʸɆϝ뼷Śŝě֏ġķנמˀ뼵ઝǒ뼵Ԑߺ뼵ǘĂɆ뼷ŃѲĈѩȓ뼵Ԅˡġķ뼵ɪЌѠDžѲ뼶
Ĉqʁƶแrƥ؆ĀĘʄŗȺযĀęڇۃĀӃɯѺ۷ࡒNJЪጠŗӍՏĀŚě֏ƜƚǡĎڏѩ뼶
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NJ졿ఫ
74-75 Chinese Cover Storyindd 74 24515 1150 am
75JUNE-JULY 2015
qύǘĈŎԭħϔϙĀιʘ뼷ĘʄƲŭĝڇۃąƞęՏŚěڱӍ֏זĖĔƀڏDŽ뼶r
ːĘʄӃɯٲŚӃɯਇɘǥ
ȞЌѠ뼶ĔŝЌѠŮĈǎϢӭ뼷Ӛ౨ǕǻύĂƁڝƬĀūǕݱɽˌ쨞Ӛǘŭͳ쨟ǨϐӚƦŪ뼶
ĻગĠǩਓϢ뼷ƦؼшĈۍĉٵґĀƬסĐɒذŠʕђĀϜٲ뼷ґʸˈƞՏĀƜƚ뼶ĀѲʹĄǘŗǡΟǼĀϜٲϐҜȥŪ뼷ƧȺŒŞ΄ąˈľŅȉλĎĀȗЯ뼷ŐଟĀŬǰƅ뼶
ԨĂċກĀɁŞקĄк˟뼶к˟ĄĂċמඵӭŠЌťǘĂɆĀ२ĉě˴உǒˌ뼷ŞƳĘʄĀġķŞь뼷ĄĂċʗŦȏˣߜĂċћ뼵뼵ΜĀˬǎ뼶ƜƚॸĻŗಶůĔƀĀˬǎǟħƜƚɁŞ뼷ŕґʸăɸľĉĀƜƚ뼶
ӃɯѺ۷ࡒĘʄшĈযĀ˥ͳΝNJЪጠŠ۵ĠΦࡡ뼷եϒĀՕNJȉŞĤɭɌĀĠƟNJȠઽʸ뼷ŪąĈĀʄ৫NJ뼶ʋභоŚӚ౨űז쨱ĈŎɸľŭĀġŚԽڄӚ౨ȉѲʹɧϜĀԽŠdžͳ΅ăෲĀΝᴂዣχƎঞĄȘʆɯϢĖĘʄĴĀκɯƥŞ뼶ʞǘᐤҠŠ༽ҠĈŎĀࡊŚĀƳߋӭӚ౨뼶ĔȏբžĝĄ˺ॎӃɯͱƜƚǡӍƜƚŶĀŕމŅ뼶
ͻĘʄŮĈŒѧǫԘĀեϒᆶŝԳŠƬďĻˢТĀसӆŠിӆĝĄڏѩě˺ӃɯĴăĻǸľĀӗމƥŞ뼶
ĤNjƄՃĘʄшĈϿĠڏѩęՏŚ֏זŠěڱĀɁŞ뼷Ʀ۵ĠĀϾӍԄӪЌѠģĝшĈϵɘ뼵मĀʗˡěڱѲ뼶ƜƚॸĞߜˣο˩ܪĀɁŞ뼷ĘʄȜĄĆĀŕՊ뼶˝މ
ƜƚॸăҨছ˝Պć06ĘʄڏѩĂɁϜЬƬݔĀ৫Ţ뼶ĔŝΪφĠŭષ۵ĠDŽˡę˺ĀஉǒˌȜ२ĉěǨ뼵ډԐढ़뼵Ќኃ뼵ঢ়ډфŠஉǒˌʪʸħĂɆ뼷ħƲĂʞĎਓǙҜǡǨλĈĀ৫ŢɆԥ뼶உǒˌԵĈĻગĉνӐКٮЌ৫Ţ뼷ͱĉၰěКĀˬǎ뼶ǩŚĀԐढ़ǂೀ)TCPV$TWPUGFGPŃĻħƜƚʔǻǭ˱뼷ŗӖਓϢĀˍ뼶06ĘʄɆƍĀĄћĂƄȕĀȞʞ뼵ՇҜƺŠџݔ뼷ŕґʸ
ćĔƀڏDŽĤмȞşҘě뼵Ĵল뼵ƜƚŶ৫ŢŗӍΡě뼶ǨŗŚōǩȞײƧʑӘϙ뼵ı҈뼵KOO[JQQ뼵ᅱᅧ뼵วѩŴĶĀƜƚ뼶ڏŠɲϜϙĝ˝ՊćĔƀݭ
АҔćĘʄϒʋභƳΟǼĤܪҠʭ뼷๗ŭĘʄȘűڏѩŞĀnjĴѲʹ
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ТŪιͲĔٯĄƦͲȒĀƂ뼷ĻĄۍĉדኁĀĄЌѠӍӃɯ˖ӪˡĀߊӿϰϰఆĨƚȡ뼷ŊĨӍĴŢϢеɘDŽڥɘ뼶뺭
ćǗŔɫ뼵55뼵ȖŠ)EJCVDžǗŔʘԭħşТĀƎĐ뼷ĉȉĉƥǎĀˈਜঞĄӚӐŠάȱͶŕȶđĀƶК뼶Ţǘߊĉ˴Ďĸ뼷ĈąĔȏǗŔʘĀৗՎ뼷ŢϢеɘDŽɘďȻīΜƦͲڏ뼶Ļ뼷ďϝǡĀŰߧƦҶ뼷ЌѠӍӃɯ˖ӪˡĀߊӿڥఆĨƚȡ뼷ŊĨӍĴŢϢеɘDŽٯɘ뼶뺭뺭
२ĉϢе˖ӪĄࢨˡŪβĀȱਢ뼷ਯȺĄćЌѠ˖Ӫˡ뼶ĂŝśɡĀЌѠκΓīƧźĢŹǜതڌŢƋҠŒũĎ뼷ąĢŹŠതćɳ뼷ĈĠɹ쨵ňĠĴȊ뼷ࡍהŢƋĀڌćϢе˖ӪĔċցΆĘ뼷ЌѠߊӿТăĖЌѠćܦΰɌʐਓϢŦƟĀnjː뼶
ͱϿߊĉ˴ˆ˽ɝĂɝĢŹĔċɝʚ쨰ϢеěǂƚȜŀNjιƈāĀʅȁĄƇĬ쨵ȺǰďĄǥʿĀӷݦȱͶŠϢеĀฑࡄʇ뼶ĂҶŗકƥ뼷ЌѠߊӿƙĀĄqӚӐȱͶrĀŀNj뼷ƦăĄڙᆃĀˈ˱뼶
ljĂċߩղϰϰĄŕՋĀ뼶ƜƚغͱϿĄȁħԚċЌѠȞײ뼵ЌѠĀŞžͱȁЌѠǔɘDŽջĤDžʅȁŢԚĂŝЌѠмŀ뼷ȚЌѠߊӿĈޡȉĔǩದćϢеԒͶ뼷ũ˧ȉŴĶӚӐʸǟȱͶ뼶ȚНʥ쨰ăĻŮʘľǗŔɫͱҽƱĎȉϢеӚӐʸǟȱͶ뼶
ſŚʘěڱȉƜƚŭƼЍěڱ٩ԏ뼷ۈिȜҬφڇʠԄӪӃɯɁ뼷ƦԄӪƜƚȜભŕęˌŒ뼶ȁˤ뼷ĞđćതڌպݰĀě֏ˡġŒĂᤋ뼷ЌѠďκӚӐĂжƬΙ뼵ƬвĀߊӿ뼶
ӍĴŢϢеɘDŽɘĄȌīϢеŕĈвĀƶʑ뼶эɘăȚȩФߊĉ˴ŢϢеŠĔඐŀNjĀȶ˸뼷ģĄƬߊĨƺĀƶʑ뼶ĴǎĄȱਢ뼶ȮŕŶĂơȉϢеԒͶĖĪĂơĀɘăˆ˽ɸľċŇĴ뼶ŚʠϵϢеɆԥϯȗශઆȓѣ49QTNFYKFG˥ʿŢۈƖŞҠě֏ˡɘDŽąĂЬз뼷ʪưФĈĀದćϢеĈߊӿȉŴĶɘ쨱ˤʋ뼷ɸľĀߊĉ˴ΞħŮđŴĶιďΚȥŪӪ뼶ĔċƄࡢħۈƖҠĀߊˌǀȗژąܔѧ쨗
ȁˤ뼷ħąŕęՃʇŞƬߊƯě뼷˄ϢеɘĈвॼ뼷κƙĖŗĪڨǴž쨰s đĈࡄNjŠƱķ뼶ǚŢϢеđϭࡄ
Nj뼷ਯȺĄćƸĀľԘġ뼷ϢеňͲďĨƴśĆĄśǘŬķͱĄȩǚˆޚƦǢ뼶ǞĎ뼷ĈƱķƷĨϢеƱ˖뼷ĂϢеƱ˖뼷ĆŪβĀǴĢƔďƬ뼶߀
s ĠɝũǽКʚϝ뼷˄ɑϢеȀŗĸdž뼶ĔĄĂƞڇϢеϨȉƸĀƤƶʑ뼶ĻŗȮqħƇĬr뼵qƧڒr뼵qƇĬr뼵qɑĆffɑгār뼵qĆĀğʑƧrDžɝƶКũ˧뼶
s ĞѩʑdžɃϢеĀѢˆ뼶ϢеƫĆĀɝʚŶ뼷ăđŮĄӕҢćŦƀ뼷ɝȠȱĀɝʚ뼷ĔƟĆĈĻĨȌīϢеŊĈĞĖĀʋĀƱʜ뼷ģĻŗӚӐŐϢеŢĆĀƱķ뼶
s ыħϢеԵĈҲĀʋ˖Ӫ뼶ϔĄҺ˱ĀȅѮѲʹ˖ӪģӖ
ŗźϢеƴīĆňķ뼷ĨdžɃŴĶĀ뼷ȮƦźŴĶŢĆмŀČƗ뼶
s źϢеƢƅĆdžɃŴĶĀ뼶ěڱĉ˴ƼƔdžɃŴĶߊĝЏʫغĀ뼶ȁˤ뼷ժዓȴ뼷ăđǙᛃ뼷ģăđߣŎǟśѢˆ뼶ȮĆĀɝŠɽʪ뼷ϢеĨѿʓƢƅĆĄdžɃŴĶƥǡǨĸĀƸ뼷ƦؼģěźŴĶƴīĆňժķŠůķ뼶
ʘľȉϢеƥǎĀˈਜŠӍĴĀɘ뼷ăȚĻŗźĆŨэТŪιͲ뼷ƑȶđĀĄĻŗƬĆĀߊĨƺŠϢеĀƫǼ߀뼶
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76JUNE-JULY 2015
qɘăȚȩФߊĉ˴ŢϢеŠĔඐŀNjĀȶ˸뼷ģĄƬߊĨƺĀƶʑ뼶ĴǎĄȱਢ뼶ȮŕŶĂơȉϢеԒͶĖĪĂơĀɘăˆ˽ɸľċ
ŇĴ뼶rCHRISTINE GAMARRA
LRA WorldwideɽઠؽƖҠۈ
ƢԺ
76 Chinese Knowledgeindd 76 24515 1153 am
IBC IBTM China ADindd 50 13515 833 pm
ಌϾ٧
7 Sabah Tourism Board ADindd 7 24515 1235 pm
2 0 1 5m i c eMEETINGS INCENTIVES CONFERENCES EXHIBITIONS
10-11 September 2015Suntec Singapore convention amp exhibition centre
wwwmiceasiaexhibitioncom +852 3975 5710
miceaSia
100+ Exhibition booths
5000+ Visitors
500+ ConfErEnCE DElEgatEs
8 aCCrEDitED Workshops
2 frEE ConfErEnCEs
30+ prEsEntations
This prestigious Awards Evening will be judged by a panel of leading event organisers from throughout the Asia
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evening awards party will be after the exhibition on day one of the event and it will be a fantastic way to honour
the work of Asiarsquos Event Professionals and provide a great QHWZRUNLQJRSSRUWXQLW
This event brings together leading Event organisers Meeting Planners Corporate Buyers Venues Hotels Attractive Suppliers Event Technology Tourism Boards RYHUQPHQW0ampVSUHGRPLQDQWOIURPWKURXJKRXWWKH$VLD3DFLAgraveFUHJLRQ
For more information about MICE 2015 and Awards Ceremony please email miceoliverkinrosscoukFor exhibition ticket registration please visit wwwetouchescommiceasia2015
40 Mice Asia Pacific ADindd 40 16515 653 pm
amp210DJDGB)$SGI$0
41 Sentosa Golf Clubindd 41 14515 838 pm
42JUNE-JULY 2015
WWHY SINGAPORE CONTINUES TO STACK UP
AS A PLACE FOR BUSINESS AND MEMORABLE
EXPERIENCES
SINGAPOREDelveInt
o
WORDS EL KWANG | KRISTIE THONG | GINA SIN
42JUNE-JULY 2015
42-44 Delve Into Singaporeindd 42 24515 1142 am
43JUNE-JULY 2015
e worked really hard to ensure that our attendees
feel like they are getting a luxury experience
where wersquove thought of and arranged everything
You really have to think of everythingW ldquo
HIGH-ACHIEVING QUALIFIERS OF US-BASED HEALTHCARE MARKETING CONGLOMERATE
FOREVER LIVING PRODUCTS WERE TREATED TO A TIME OF THEIR LIVES IN SINGAPORE
WORDS KRISTIE THONG
Soundproofed walls of the Sands Ballroom of Sands Expo amp Convention Centre Marina Bay Sands in Singapore could barely contain the pulsating excitement of the crowd Upbeat triumphant contemporary music and exuberant cheers could be faintly heard from the floor right below it Walking into the ballroom as an observer was an experience in itself illuminating hues of pink blue and purple danced along to the beat of the music in sync with cheers and dancing amid the crowd the dazzling lights fell against the unique clusters of crystal-like structures high on the ceiling resembling thousands of balloons just about to fall
This amazing sight was Forever Living Products Global Rally held in Singapore on April 19-27 2015 Forever Living
THE LUXURY OF HEALTH
Products a multi-level marketing company that sells aloe vera-based drinks and bee-derived cosmetics nutritional supplements and personal care products hosts an annual Global Rally to celebrate the success of its representatives also known as Forever Business Owners (FBOs) and award them hard-earned Chairmanrsquos Bonus cheques It is a time where the company shares new directions launch new products and provide training and inspiration
ldquoOur business model works in such a way that in order for our FBOs to be successful they must first help others reach their goals This ensures an environment of passion and compassion where people can aspire to be what they want to be and are given
the tools to change their lives for the betterrdquo says Ashley Hower director of marketing at Forever Living Products
ldquoBy having leaders and qualifiers hearing and sharing their stories and tips for success they are inspired to set goals and reach for their dreams The entire event is very celebratory and empowering ndash it feels like a big family reunionrdquo she adds
Each Global Rally sees over 7000 FBOs coming from 106 countries and runs on an extensive itinerary comprising training sessions lots of entertainment and unique experiences Having previously hosted the rally in Hawaii and London and heading to Johannesburg in 2016 2015 was the year for Singapore and for Asia
ldquoWe are always looking for new and exciting destinations to take our FBOs We want to make our Global Rally lsquoan experience like no otherrsquo and know that it begins with the destination selectionrdquo
While the country naturally holds up as an attractive tourist destination Hower shares that Singapore was also chosen in part due to its history that parallels Forever Livingrsquos brand values Drawing similarities to Singaporersquos founding father Lee Kuan Yew and his passion to create a safe and prosperous society for its citizens Forever Living Productsrsquo CEO Rex Maughan thrives on a similar belief of helping people from all over the world look better feel better and achieve their dreams
ldquo
42-44 Delve Into Singaporeindd 43 24515 1142 am
44JUNE-JULY 2015
Putting an incentive program of such scale is no easy feat Forever Living worked closely with Pacific World to ensure seamless logistics for travel meal planning and activities
ldquoWe worked really hard to ensure that our attendees feel like they are getting a luxury experience where wersquove thought of and arranged everything You really have to think of everything ndash how the attendees will feel when they arrive at the airport what their first impression of the hotel is the convenience of getting around what activities they enjoyrdquo Hower says
Some of Singaporersquos local culture and experiences were brought into the program this year Qualifiers were brought to Sentosa Island for a fun-filled day culminating in a beach party feast and entertainment Top
qualifiers were treated to a special dinner at Gardens by the Bay followed by drinks and desserts at Ku De Ta ndash arguably Singaporersquos hottest night spot on top of Marina Bay Sands Throughout the program there was cultural entertainment infusing Chinese and Indian influences and many opportunities for FBOs to try the local cuisine
ldquoSingapore was a fantastic incentive travel destination The melding of the cultural history with the modern Marina Bay Sands gave our Forever Business Owners a luxury destination and a cultural experience they couldnrsquot have found anywhere else Singapore was clean safe and easy to get around Our Forever Business Owners enjoyed visiting Sentosa sampling local cuisine and exploring everything Singapore had to offerldquo Hower says
ingapore was a fantastic incentive travel destination The melding of the cultural history with the modern Marina Bay Sands gave our Forever Business Owners a luxury destination and a cultural experience they couldnrsquot have found anywhere else Singapore was clean safe and easy to get around Our Forever Business Owners enjoyed visiting Sentosa sampling local cuisine and exploring everything Singapore had to offer
ldquoldquoS
Team Japan Endless entertainment
ASHLEY HOWERDirector of MarketingForever Living Products
42-44 Delve Into Singaporeindd 44 24515 1143 am
KLCC_10YAC_micenetAsia_ad01_0615ai 1 4315 848 AM
45 KLCC ADindd 45 13515 839 pm
46JUNE-JULY 2015
30 MINUTES WITH ALOYSIUS ARLANDO CEO OF SINGEX HOLDINGS PTE LTD GAVE BIZ EVENTS ASIA A LOOK INTO HIS VISION OF A SUSTAINABLE CONFEX BUSINESS MODELWORDS EL KWANG
With a vision to be the leader in the APAC business events industry Aloysius Arlando has no intention to rest on his laurels Since his appointment SingEx has invested a few million dollars in doubling staff strength and conducting robust research in curating events like the Internet of Things Asia which saw more than financial gains for the organisation and its customers The motivation to establish a more sustainable business model and the appreciation of the event subject matter saw the implementation of a two-prong approach in venue management and creating new industry-relevant business events that do not conflict with existing ones
ldquoWhether it is the eventrsquos return on investment or objective companies are looking for good return and value derived from matching buyers and
CREATIVITY TAKES BUSINESS CENTRE STAGE
DelveInto
THE GROWTH OF INTERNET OF THINGS (IOT) ASIAIOT ASIArsquoS GROWTH IN 2015NUMBERS FROM IOT ASIArsquoS INAUGURAL EDITION IN 2014
44 sponsors and exhibitors representing 13 countries10 increase 2100 trade visitors and conference delegates 288 growth
41sponsors and exhibitors representing
11 countries
A total of
1630trade visitors and conference delegates
58 speakers representing 15
countries presented at the conference
85 speakers from 16 countries presented at the
conference (almost double the of speakers)
4648 Delve Into Singapore SingExindd 46 24515 1143 am
When you choose the Fairmont Singapore and Swissocirctel The Stamford you gain access to more than 70000 square feet of state-of-the-art and multi-functional conference and meeting space at the Raffles City Convention Centre Strategically located at the heart of Singaporersquos business district just 20 minutes away from the airport enjoy unparalleled convenience and accessibility Our team of outstanding conference concierges offers support every step of the way and helps ensure that your meeting or event is a rousing success each time
For reservations please call +65 6431 5534 email salessingaporefairmontcom or visit wwwfairmontcomsingapore
THE CHOICE FOR MEETINGS
47 Fairmont Singapore ADindd 47 13515 825 pm
48JUNE-JULY 2015
sellers as a business solutionrdquo said Arlando
The process of creating events ndash whether it is based on a national agenda like Singaporersquos wish towards hosting more healthcare events or opportunities identified through research on key industries to drive tomorrowrsquos growth ndash could take six to nine months
Arlando explained that each curated event should have a lifespan of five to 15 years It must meet the evolving needs of the industry and marketplace while flexible enough to allow the event agenda to morph with the changes in technology or other trends One perfect example is the way traditional exhibitions have morphed into CONFEX (conference-exhibition) multi-faceted platforms to drive engagement through meaningful content shared at conference sessions and business connections and exchanges on the exhibition floor
hether it is the eventrsquos return on investment or objective companies are looking for good return and
value derived from matching buyers and sellers as a business solutionrdquo
ldquoldquo
ALOYSIUS ARLANDOCEOSingEx Holdings Pte Ltd
W Throughout the interview the humble and pensive leader used the collective ldquowerdquo more often than ldquoIrdquo in his sentences When it comes to leadership and talent discussions Arlando expressed his passion for meeting people from all walks of life He ensures his team is a good mix of background and professional attributes His team is important to him
ldquoWe respect our teamrsquos personal moments of needs whether it is new working mothers or one who becomes a carer for the family As human beings if we can take care of our family needs we have won half a battle (in life)rdquo
Arlando keeps his team engaged through no-strings-attached coaching and transparent communication With a big smile and coy laughter Arlando defined the importance of transparency by saying that he graciously obliged when his team asked him to smile more frequently
EVENTS CREATED BY SINGEX
$$$ CONVERSION
KEY INDICATORS OF SUCCESSszlig Client feedback on successful connectionsszlig No of deals and business converted
szlig WasteMET Asia 2012 amp 2014szlig Last Mile Fulfilment Asia March 2015szlig RehabTech Asia March 2015szlig Internet of Things Asia 2014 amp April 2015szlig Radiology Asia May 2015szlig WasteMet China July 2015szlig Green UrbanscapeAsia 2013 amp November 2015
szlig RSA Conference Asia Pacific amp Japan 2013 2014 amp July 2015
szlig International Conference on Sustainable Development 2013
szlig ASEAN Business and Investment Summit 2014
NEW-TO-MARKET EVENTS
MANAGED EVENTS
617 BUSINESS CONNECTIONS made at the inaugural Last Mile
Fulfilment Asia 2015 in March 2015
403 SUCCESSFUL MEETINGS conducted at the exhibition floor
S$122 million worth of deals generated from inaugural Greenurbanscape Asia 2013
4648 Delve Into Singapore SingExindd 48 24515 1143 am
49JUNE-JULY 2015
Quay Room
CITY ESCAPEA RECENT STAYCATION AT
PARK REGIS SINGAPORE SHOWS THE POSSIBILITY OF GIVING YOURSELF OR YOUR MOST DESERVING
EMPLOYEES A BREAK EVEN IN THE MOST BUSTLING
PLACES IN A CITYWORDS GINA SIN
Just a stonersquos throw from one of the most vibrant entertainment scenes along a historical riverside known as Clarke Quay the 202-room Park Regis Singapore would do well for business retreats
Surrounded by lush greenery Park Regis Singapore was first opened in 2010 and has recently completed a SGD3 million (USD22 million) facelift that saw the reception move from the ground floor to the third a new all-day dining FampB venue upgrades on bed items and a complete makeover of the lobby meeting room and rooftop bar
Stretch the lethargy away in the morning with a poolside yoga class where a refreshing waterfall cascades into the 25-metre-deep pool Then
refuel with a power-packed breakfast at Twenty3 Drink amp Dine with the wide variety from its buffet selection
Clarke Quay may be popular for its nightlife but there are also lots to explore such as the numerous hipster cafeacutes bars and restaurants within the vicinity Hotel guests get 10 percent off their bills of participating food and beverage outlets by presenting their room cards
Visit the Asian Civilisations Museum located close by or attempt the adrenalin-pumping G-Max Reverse Bungy along the riverside Choose to
Singapore River Cruise
dine in one of the restaurants or head back to the hotelrsquos Royal Pavilion for their signature Cantonese dishes such as the Royal Smoked Duck and the Wok-fried Mashed Fish Noodle with Lobster
Sign up for one of Park Regisrsquo cocktail classes as a team-building activity for up to 10 guests by June 2015 or conclude meetings with a sunset cruise disembarking from the quayside Watch as the sun sets and the neon lights of Boat Quay and Clarke come to life Spot landmarks and bridges such as the Raffles landing site the Merlion and the Cavenagh and Coleman bridges End the day with more cocktails at Revive the hotelrsquos rooftop bar that is not opened to public until the fourth quarter of 2015 It can be hired for intimate cocktail events of up to 50 guests with outsourced furniture
An incentive package featuring some of the activities mentioned above is available for corporate group bookings until the end of the year
49 Delve Into Singapore Park Regisindd 49 24515 1144 am
Hongkong
26 - 27 August | Grand Hyatt Hong Kong
50 ACTE ADindd 50 13515 823 pm
CMY
51 Pacific Worldc ADindd 51 13515 752 pm
Twice the percentage of Buyers than in 2013 expect to conduct business valued at over
1million
The 23rd ITampCMA and 18th CTW Asia-Pacific
29 Sep ndash 1 Oct 2015Bangkok Convention Centre at CentralWorld
Bangkok Thailand
Incorporating Luxury Travel
Exhibitors amp Sponsors Corporate Travel ManagersConference DelegatesMedia | Corporate Travel
Exhibitors | MICE amp Luxury TravelBuyers | MICE amp Luxury Travel | Association Professionals amp ExecutivesMedia | MICE amp Luxury Travel
wwwcorporatetravelworldcomapacwwwitcmacom
Look At What We Achieved In 2014
Over 2500 MICE and Corporate Travel professionals including association executives and luxury travel buyers from 55 international territories
84 of Exhibitors expect to receive orders within a year
40 of Buyers confirmed procurement on-site with Exhibitors
Host CountryOrganised By Supported By
gtURXP[ltTSXP
4]S^abX]VP]SBd__^acX]V0bb^RXPcX^]b
Industry PartnergtURXP[0Xa[X]T gtURXP[ET]dT lt^Q[XT0__Pac]Ta
ltTSXP0U[XPcTb
Very impressed with the overall organisation quality of buyers and
remarkable welcome reception euromic Belgium
Exhibitor | Christophe Verstraete Executive Director
Great avenue to obtain research information from diverse regions and
destinations Association of the Polish Media Poland
Media | Robert Pawelek Journalist
I got to renew or discuss contracts and build new relations Panorama-Medica Group Co Ltd Thailand Buyer | Katherina E Lempert-Dober Chairwoman
The discussion session was a good sharing session for all my peers Gemalto Singapore Corporate Travel Manager | Jean Bey Senior Buyer - Asia
52 ITampCMA BKK ADindd 52 13515 806 pm
53JUNE-JULY 2015
THERErsquoS NOTHING LIKEAUSTRALIA
Produced by Business amp Tourism Publishing Asia Pte Ltd and Business Events Australia wwwbusinesseventsaustraliacom wwwbizeventsasiacom
53-68 Australia Supplementindd 53 24515 400 pm
54JUNE-JULY 2015
UNLOCKINGAUSTRALIArsquoSNEWEST TREASURE
The Adelaide Convention Centre welcomes the world to its new state-of-the-art facilities designed with the event plannersrsquo future requirements in mind It is surrounded by premier entertainment sporting and medical precincts and set on the cityrsquos revitalised waterfront district
Find out more about our brand new building at adelaidecccomau
53-68 Australia Supplementindd 54 24515 1145 am
55JUNE-JULY 2015
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56JUNE-JULY 2015
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57JUNE-JULY 2015
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58JUNE-JULY 2015
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59JUNE-JULY 2015
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60JUNE-JULY 2015
Discover a zoowithout fences
THERErsquoS NOTHING LIKE AUSTRALIA FOR YOUR NEXT BUSINESS EVENTPLAN NOW VISIT AUSTRALIACOMBUSINESSEVENTS
TAU0105_297x420_Zoo_V1indd 1 11052015 520 pm
53-68 Australia Supplementindd 60 24515 1145 am
61JUNE-JULY 2015
Discover a zoowithout fences
THERErsquoS NOTHING LIKE AUSTRALIA FOR YOUR NEXT BUSINESS EVENTPLAN NOW VISIT AUSTRALIACOMBUSINESSEVENTS
TAU0105_297x420_Zoo_V1indd 1 11052015 520 pm
53-68 Australia Supplementindd 61 24515 1146 am
62JUNE-JULY 2015
53-68 Australia Supplementindd 62 24515 404 pm
63JUNE-JULY 2015
AD
EXPERIENCE WORLD CLASS OPENING DECEMBER 2016
Artist impressions courtesy of Hassell + Populous and Darling Harbour Live
Introducing a new world class convention exhibition and
entertainment destination on Sydneyrsquos sparkling harbour
With an integrated design and best practice facilities you will
be within walking distance of Australiarsquos largest business district
financial centre and hub of thought leadership and innovation
ICCSYDNEYCOMSALESICCSYDNEYCOM +612 8297 7600
MANAGED BY AEG OGDEN
THEATRE EXHIBITION CONVENTION
53-68 Australia Supplementindd 63 24515 1146 am
64JUNE-JULY 2015
53-68 Australia Supplementindd 64 24515 404 pm
65JUNE-JULY 2015
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66JUNE-JULY 2015
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67JUNE-JULY 2015
E X P E R I E N C E U N F O R G E T T A B L E E V E N T S
S Y D N E Y rsquo S M O S T U N I Q U E V E N U E
A U S T R A L I A NT E C H N O L O G Y P A R K
CONFERENCES I EXHIBIT IONS I CORPORATE MEET INGS
TRAINING I FASHION I PRODUCT LAUNCHES
AND MUCH MORE
salesatpcomauPh +61 2 9209 4220wwwatpcomau2 Locomotive StreetEveleigh 2015
53-68 Australia Supplementindd 67 24515 405 pm
68JUNE-JULY 2015
AD
Contentindd 5 261114 1051 am53-68 Australia Supplementindd 68 24515 1146 am
69JUNE-JULY 2015
Engage
From April 30 to May 10 a total of 235 million visitors ndash including 153000 international attendees ndash took part in 200 events conducted throughout host venue Coex from culture exhibitions and conventions to promotions performances and even a beer festival all of which served as an effective marketing platform for the clusterrsquos stakeholders
Among the major events Asiamania a multi-nation business and cultural trade show running from April 30 to May 3 included promotional booths from Korea Japan China and Russia each exhibiting various cultural assets from across the region Contributing to the local MICE presence was the Seoul Tourism Organization whose promotional stand was modeled after
C-FESTIVAL IN SEOUL DRAWS
GLOBAL AUDIENCETHE INAUGURAL
ldquoC-FESTIVALrdquo PROMOTED THE
CAPABILITIES OF A NEWLY-FORMED
GANGNAM-BASED ldquoMICE CLUSTERrdquo
OF EVENT VENUES SHOPPING AND
ENTERTAINMENT PROVIDERS
Seoulrsquos ancient city walls while the Korea Tourism Organization stand introduced visitors to other national destinations Other key events included a ldquoCulture Techrdquo fair and a ldquoCreative Urdquo exhibition zone The festival was organised by the World Trade Center Seoul MICE Cluster Committee
Created to increase competitiveness and allow for joint marketing strategies among members the MICE Cluster initiative unites 13 major companies involved in the business events community including and surrounding Coex which along with the nearby Korea World Trade Center was recently designated a ldquoSpecial MICE Tourist Zonerdquo by local government agencies Members also include business hotels department stores entertainment complexes PCOs and more such as Korean entertainment agency SM Entertainment which appointed K-pop stars EXO as official C-Festival ambassadors
In addition to the festivalrsquos promotional benefits for its members the ROI across 11 days also demonstrated the effectiveness of the event The Coex Seven Luck Casino a foreigners-only
venue for example saw a 401 percent increase in custom compared with the same period in 2014 while the five-star Grand InterContinental Seoul Parnas ndash also part of the complex ndash saw a 209 percent increase in room occupancy over the same comparative duration
ldquoThrough our first C-Festival we were able to see both new growth and the take-off of the MICE industry which is still a new industry for Seoulrdquo said Coex president and CEO Byun Bokyung He went on to affirm his commitment to ldquocontinue building and showcasing diverse content in order for the Korea World Trade Center to become the centre of the MICE industryrdquo
Stephen Kwak an assistant manager at the Seoul Tourism Organization agreed with the growth potential of the C-Festival in the coming years saying ldquoIt helped Seoul by emphasising various tourist attractions that MICE delegates would enjoy visiting during their stayrdquo With the weekend proving the most popular for Asiamania Kwak said that feedback for the Seoul booth was positive with visitors remarking that it ldquowell-represented the cityrsquos diverse offeringsrdquo
Love Heart Project
WORDS BEN JORDAN
69 Engage Coexindd 69 24515 1149 am
70JUNE-JULY 2015
Engage
With many UNESCO-heritage listed sites and venues in the world to choose from one group chose the much revered West Lake in Hangzhou as the centrepiece for an event Some 90 guests from Canadarsquos York House School travelled to the picturesque destination for a cultural trip planned around a golf tournament
The guests arrived at Hangzhou Sofitel Westlake Hotel on the first day What awaited them was a lavish welcome cocktail and gala dinner set up at the Sky Garden with views of West Lake as its background
The next day was where the program truly began Guests were divided into two groups ndash the Golf group and Parents-Child group ndash according to what guests preferred The group for golf headed for a friendly tournament at Fuchun Resort Golf Club while the other enjoyed a spa session and a tea tasting ceremony The children spent time at Zoo Coffee a creative club located in a shopping mall where its unique set-up resembled a quiet forest wonderland with a myriad of wild animals
Guests then went for a boat ride over West Lake and watched a large landscape live performance created by three renowned directors ndash Zhang
WEST LAKE STORY
A TRIP PLANNED AROUND HANGZHOUrsquoS REVERED WEST LAKE TELLS OF THE DESTINATIONrsquoS RICH
CULTURE AND SCENIC STORIES
Yi Mou Wang Chao Ge and Fan Yue Guests visited the largest isle in West Lake which is called ldquoThree Pools Mirroring the Moonrdquo and covers an area of 6000 square metres The shadow of the isle the elegant garden and the scenic beauty combined makes the isle one of the top 10 West Lake attractions particularly popular during the Mid-Autumn Festival
The group also visited the ancient He Fang Street which has a profound history Consisting of the historical commercial civil and architectural culture of Hangzhou it is the best place
to get acquainted with the destination Groups also enjoyed the ldquoSong Cheng Eternal Loverdquo drama which is known as one of the more acclaimed shows in the world The performance describes the hardship of Liang Zhu ancients the magnificence of Song Palace the fierce battle of Yue Gu Jun the song of Liang Shan Bo and Zhu Ying Tai and the song of the white snake and Xu Xian These stories are told through a spectacular display of sound light and stage effects
70JUNE-JULY 2015
Sofitel Hangzhou Westlake Hotel
Golf tournament
70 Engage Hangzhouindd 70 24515 1149 am
71JUNE-JULY 2015
Engage
Aprilrsquos Wine Down Wednesday organised by ACI HR Solutions and Biz Events Asia gave guests the privilege of a first look at the new Club Lounge at Hotel
Jen Tanglin Singapore (formerly known as Traderrsquos Hotel at Cuscaden Road) Over 90 professionals from
the MICE travel tourism and hospitality sectors networked over drinks and a buffet spread with an
impressive display of sweet treats Guests also had the chance to look at guest rooms on the newly revamped
Club Floor The event was sponsored by Hotel Jen Tanglin Singapore and duetto
HAPPY SNAPS
FROM WINE DOWN
WEDNESDAY
71 Engage Hotel Jen WDWindd 71 24515 1149 am
72JUNE-JULY 2015
ćľŅǴŭƀ뼷āĶɽĄŗۍĉדĀϝĀŞ뼵ϾĀЌѠͱກĀěɁǟħކՠĀǚ뼶ĔȏϝĀŞ뼵ЌѠŠěɁǨͳȩĀĄqಌϾr뼷খأćӃɯӍЌѠ˖Ӫˡġ뼷ĉĶǨɶᅆŠڥĀďĄಌϾĀǃɩ뼷ƦϿĠě֏˺ॎӃɯģĝćĞƶѲʑħϢеǙҜಌϾɆԥ뼶ȁˤ뼷ĔĂʿāĶјǭŗqಌϾrǟħ٧Āǂʚ뼶
ľŅǴċʃ뼷āĶćĂȏοȢКɁʸˋˡʭĀʗˡĉՂNjȒŠğʑ뼷ɝŴĶƧħqಌϾrĪǭػ쨵ĖqಌϾrĴ뼷ƣźŴĶԒĞĖƇĬ쨵뼶ӗęĠĀĉĀƫĄ쨰qಌϾrźŴĶԒĞĖŕķ౯ĀЌѠŠԚċЌѠȞײ뼶ȆƻɝӍqۈिrǟħĂċŞҠƣźŴĶԒĞĖƇĬĴ뼷āĶǨīĖĀĄ쨰NJ뼵Ġʻ뼵Ljǥ뼵ݶиĀʇҌŠȱਢɁ뼶
ឧࡢ뼷ભȘʆĉˍĂĀۈिȢćᎴŐ뼷Ʀďě֏ˡĎĸ뼷ۈिŞҠஅƧĂԿԵĈवƺĀęኧ뼷ڇۃŎƼЍĀԄӪӃɯĉՂǡϰ뼶āĶȠƱ뼷ĔĂԿęĀ
ኧďĄࡒĀNJ뼶ȁˤ뼷āĶјǭŗလिNJۈǟħĔĂʿĀǚǦ뼷ŗĸdžفĀƄਬƺ뼶လف˧ǘdž뼷χƎǢĈԣŭĀ뼷ĄġŚŕƳĀهƞ뼷ԵĈqġŚσفƥيrĀݔ؆뼶அƧƜƚॸćॸĂɁƜƚĂƟ뼷фĘĀလفӲ˴ƄΡȸĠɹ뼵śĠɹ૨뼷ĝđħфĪҍ۵ӲĂśȥſƄᐻĀσ뼶ƄΡۈिŞҠƧƍͳ뼷ƄΡȺໆѲĈĠĬϵɘ뼷ۈि˧ăěģăˆϚȺNJĀ뼶
ćĔċˊʃ၅٧ƀ뼷źāĶĎĂŐΥҨqಌϾrĔċӛʚ뼷ĞĂĞǨͳȩĀĖЪĄƇĬ쨵Ⱥǰ뼷ಌϾ˄ăĂǭđᔐ쨱ಌϾģăĂǭ୨ăĻӍ뼶ŮđāĶҕċԳʇĞĂĞ뼷ȺǰāĶƲĐĝŀƜćಌϾƥġ쨰NJ뼵Ĵǎ뼵Ծ뼵ϔϙŠ뼷ĔĂȏŢāĎĸďĄಌϾ뼶ůķƜćȆĪ뼷ƓěŀƜġĀŇƂ뼷ŕȶđĀĄģđΓīΰĢŹ뼶ڒ
Ƿ୯փఔŨ쨗
ಌϾħˀ좄
ŭʃʃ
ǚтƂύĘʄӃɯٲ뼶ɑջ୯ѮąƬϢеϨȉʇĀ
ȶđȡ뼶
$KXGPVUۈि뼷KDVOſŚĂĀۈिϱǭɆ
$KXGPVUۈिĄŗĪƯĀě˴ӍϱǭЋƶɆ
ȱĈŪ
ɽৠ٧elbizeventsasiacom
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Ѻᙕĉginabizeventsasiacom
ఫઽ
ৠ٧kristiebizeventsasiacom
72JUNE-JULY 2015
72 Chinese Editorial Lettersindd 72 24515 1150 am
73JUNE-JULY 2015
73MAY 2015
ƼЍ˗ՅЌѠ˥ʿಌϾЌѠˡϘċȞײʗ२ĉƯ뼷ħಌϾЌѠǭąƼĤĀԶѤ뼷ģǞơըdž˽ȞײŢƍͳಌϾӃDŽĀăגɸɾ뼶˗ՅЌѠ२ĉƯȜƍͳѲʹȉಌϾժΆʪʸćĂŐ뼷ƯʭѲʹҺʓа뼷ɡӴĀԜӍࠒΙĀ˝ՊƑħϭދ뼶ȮύNjęϙѲʹ+CEQDWEEKѲʹ˄ύʕᘶƋʕǟĀĻːࢬѱΙǝ뼷ĖƋʕďĀՒŞጣ뼷ǞĖƬԐԵ뼷ఁบጣ뼷৯χƯغĉ˴˖뼷ƲĂċժΆĝɩĖߙϜߝ뼶
ć˗ՅЌѠ२ĉƯĘ뼷ȜĈʈʞɩľߙϜাۋĀƯغĉ˴ΏDŽ˖Ӫ뼷ȺġಗĂǩDŽ؈ǂೀ뼵Ăǩೀ뼵Ăǩ˗Յਓĉ˴뼷ŗӍĂǩƼЍਓϢ˖Ӫǀȗ뼷ŴĶȜࡄħਓϢĘԭċȡĀ˖Ӫ뼶źƲʞऒĀਓϢʠߔಌϾӃDŽĀχ₈Ƭʇ뼶
ĤȀะɸľʞĎĢſŚʘ뼵96뼵չՍȓѣ뼵ՍၽݭDŽ뼵ଔӘݭDŽŠײĀӅśଋąύݔƬЌѠמćĤȀะऄЌѠঢ়ډЌťࢨƬЌѠݔDŽĀмȞॏě뼶ćॏěĘ뼷ڏˡߊͳȩˋśଋਓॏ˽מćƼЍĀŕĤмˡ뼶5ampŚܕߝĈՃȓѣ쨞ĤȀะ쨟ɽઠKUCڱӍěجƖҠӍūǕ쨣Ӄɯ뼵ƱůۈGGJCPԶФ뼷ˤơƜƚħęŝՇҜąĂċĻŗःˤιȸ뼵จęĉȱͶŠąݔƬЌѠŕĤƚяĀĂċݘČƯě뼶
73JUNE-JULY 2015
ɾϒǛТঢ়ЌѠמġŕęĀΪӃࢰȞײǛĎӽȜɘɾϒ⏜ࠑ뼶٩ʹćŭũˡ뼷⏜ࠑǛĎӽʇҌȜшĈǎϢӭ뼷˄ѲĈǚϗᤂːƶМĀěڱӍƜƚɁŞ뼷ಗƪċၰěढ़Šċěڱढ़뼶ˤơş֏ϝĄҬŅŭǛТঢ়ЌѠמȉ1TKGPVCN5GC8KNNCUCPFQVGNQORCP[VFڑ፴ৗڱćǘ⏜ࠑũѲ˟ȷǛĎӽЌѠŗĎĀԨĂċϝ뼶
क़Ś쨞OCTCӘЌѠӍʇҌ҈ثQVGNU4GUQTVU쨟ǘඳୌसӘራҠũѲĀ҈ثӘЌѠ쨞OCTC$CPIMQM쨟ć˥ūڏDŽąοȢКĀũˡ౯К뼶҈ثӘЌѠѲĈǎϢӭ뼵Ăċঢ়ډƄ˪േ౸뼵ĂŝʞǘljڝĀЌť뼵ĂċĐɒذƬʇħМƬĀƄჾКၰěढ़뼷ŗӍƪċĠβĨढ़뼶ĠβĨढ़ĀʋύරඌغŪ뼷ĻźӖĀĢƔʾϞɌʭ뼶ب
73 Chinese Sound Bitesindd 73 24515 430 pm
74JUNE-JULY 2015
ŊĈĉĻŗΞĘʄĄĂǝƄՃĻĨ뼵ĠĠӴĀŚęĝ뼶ȺۍĉדĀटĐę뼵ᇱЉĀΝբŠƍͳĀ϶ᇫሊş֏ĀŀƚໆѲȢĄġŚǀ뼶ȮϾĀʁĤҠ뼵ăߟĀĤĐŞઝǒҠĖōǩĀʋභ뼷ĘʄƄĴƄăćᄏƜƺŠŀƯ뼶
ĘʄĨŪħġŚě֏ˡĀȶ뼷פą؈ŠӃɯٲŢ˺ॎӃɯˡӪĀڇŠ؈ॸဩ뼷ԨĂĈϙʲɫĄˬιʘĀşТ뼷ȺˢϞవȘʆęΝ뼶ăΡǷȮċŚŝǝΝśşǡϰĘʄ뼷ĝĨڨǷŗŕŨĀĴǎĖТ뼶ĘʄӃɯٲŚӃɯਇɘǥːϵŀȩФ뼷ύǘĈŎԭħϔϙĀιʘ뼷ĘʄƲŭĝڇۃąƞęՏŚěڱӍ֏זĖĔƀڏDŽ뼷Ȇġďಗą(QTOWNCวݭġŚę˺ظ뼵ցЍ҈뼷ŗӍɩᕹϝĀĘʄŚĴظঌєŠĘʄŚǗΆ뼶
ϝĀŞϯȗȓѣӍƜƚॸȓѣXGPVU6TCXGNUKCƼЍჼƂɽǀȗCZCPVCUWYCPćă΅ǡŗ+ɮŝĀǻśଋąćĘʄڏDŽĀŚě˺Ӄɯűזě쨞+6JKPC쨟뼶Ŵćˈɩ$KXGPVUۈिਲ਼ɝĴȩФ뼷ĘʄćĔŭƀşŀąňęĀȻ뼷ƦؼĝĄŎᇫሊĀƶˋş֏뼶
qŢǘěغڱĎĸ뼷ĘʄĻĸԵĂНĈϙʲɫ뼷ƦؼąƄՃĻĨ뼶פąЌѠƥʋ뼷ĘʄŃĈňĠăǜՏĀɁŞŗӍԵĈȆŞɡĀբžŴĶ˝Պ뼶r
ěڱɁŞҤćĘʄĘʄшĈϿĠęՏě֏Ɂࢰ뼶ĘʄĤŚűז֏ƺĀŚڇۃġķďĄȺġĂċŕԵזӍƜƚɁࢰ뼷ƦؼģĄĠŭĎŚޱǫʕˡѩŞ뼶ĘʄȘűě֏ġķģĄڏěĀז֏ԨĂċډĀŚě֏ɁŞ뼷ƑĄڏѩĂȸ֏ěƂĀχџ˝Պ뼶ԨĂċџলĀɁŞĄĘʄŚěڱġķ뼶ĔċŗڏѩęՏŚěڱ뼵ԄӪΡƦʄʭʋĀěڱġķŞހŝݖઽͲġķ뼷ʁƶdž
Ęʄě֏ˡLjϋ˓ஸ
Ǘ˸뼷ȉʋභоŚӚ౨եȠʫ뼷ιʘѲƶϔŨຂ뼷ŞȗʞīĐћয뼶ěڱġķшĈĂċǚϗːƶМ뼷ĻગĉĀƄჾՏၰěढ़ŠċęŇăDž뼵ɧϜᰋࡊĀĠβĨěڱढ़뼷ߴĈŕϵɘĀƬڐͶՕӍǜཥѲ뼶ˤʋ뼷ěڱġķʭģѲɪĀʁƶեęЌѠ뼷шĈǎբҍϾϢӭ뼷ѲӍěڱԜӝ˖ӪमƼ뼷ĻӖՏĀěڱŠƜƚ뼶qrƼЍΡ뼵2ʠĉěӍͶԉěڱ뼵ljۈिş֏ݭDŽŭěŗӍġŚŭĘʄȘűěũDZȐၰĝćĔƀڏDŽ뼷˄ɩĖƶ뼶
ĘʄŕĤɁࢰ숯숯Śŝě֏ġķ쩑ӅNJǩ؆ħ0CVKQPCNZJKDKVKQPCPF
QPXGPVKQPGPVGT쨞5JCPIJCK쨟뼷Һ؆q0쨞5JCPIJCK쨟r쩓Āśƍ뼷ȜźϿĠۈƖŞҠĀതڌŢƋᓮƔ˫ɡ뼶Śŝě֏ġķύŚŝԄӪˌŠĘʄ؈ʸǟդӚ뼷ɽӚ౨ǚϗħоːƶМ뼷؆Șʆƥŕ뼶ě֏ġķшĈоːƶМĀبʭ֏ɁŠоːƶМĀبʋ֏Ɂ뼶بʭ֏ɁಗċęՏ֏ढ़Šċ٣ܪևŇĀ֏ढ़뼶ƲĂċęՏ֏ढ़ĀǚϗħːƶМ뼷ևŇĀ֏ढ़קːƶМ뼷խǫߴĻˢТ֏ढ़뼶ˤʋ뼷Śŝě֏ġķģѲĈċęŇăDžĀěڱढ़뼷ĻગĂχƁԮĉăDž뼶ǟħϝǡȘʆĘǚϗŕę뼵njːŕƬĀě֏ෞʸɆϝ뼷Śŝě֏ġķנמˀ뼵ઝǒ뼵Ԑߺ뼵ǘĂɆ뼷ŃѲĈѩȓ뼵Ԅˡġķ뼵ɪЌѠDžѲ뼶
Ĉqʁƶแrƥ؆ĀĘʄŗȺযĀęڇۃĀӃɯѺ۷ࡒNJЪጠŗӍՏĀŚě֏ƜƚǡĎڏѩ뼶
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NJ졿ఫ
74-75 Chinese Cover Storyindd 74 24515 1150 am
75JUNE-JULY 2015
qύǘĈŎԭħϔϙĀιʘ뼷ĘʄƲŭĝڇۃąƞęՏŚěڱӍ֏זĖĔƀڏDŽ뼶r
ːĘʄӃɯٲŚӃɯਇɘǥ
ȞЌѠ뼶ĔŝЌѠŮĈǎϢӭ뼷Ӛ౨ǕǻύĂƁڝƬĀūǕݱɽˌ쨞Ӛǘŭͳ쨟ǨϐӚƦŪ뼶
ĻગĠǩਓϢ뼷ƦؼшĈۍĉٵґĀƬסĐɒذŠʕђĀϜٲ뼷ґʸˈƞՏĀƜƚ뼶ĀѲʹĄǘŗǡΟǼĀϜٲϐҜȥŪ뼷ƧȺŒŞ΄ąˈľŅȉλĎĀȗЯ뼷ŐଟĀŬǰƅ뼶
ԨĂċກĀɁŞקĄк˟뼶к˟ĄĂċמඵӭŠЌťǘĂɆĀ२ĉě˴உǒˌ뼷ŞƳĘʄĀġķŞь뼷ĄĂċʗŦȏˣߜĂċћ뼵뼵ΜĀˬǎ뼶ƜƚॸĻŗಶůĔƀĀˬǎǟħƜƚɁŞ뼷ŕґʸăɸľĉĀƜƚ뼶
ӃɯѺ۷ࡒĘʄшĈযĀ˥ͳΝNJЪጠŠ۵ĠΦࡡ뼷եϒĀՕNJȉŞĤɭɌĀĠƟNJȠઽʸ뼷ŪąĈĀʄ৫NJ뼶ʋභоŚӚ౨űז쨱ĈŎɸľŭĀġŚԽڄӚ౨ȉѲʹɧϜĀԽŠdžͳ΅ăෲĀΝᴂዣχƎঞĄȘʆɯϢĖĘʄĴĀκɯƥŞ뼶ʞǘᐤҠŠ༽ҠĈŎĀࡊŚĀƳߋӭӚ౨뼶ĔȏբžĝĄ˺ॎӃɯͱƜƚǡӍƜƚŶĀŕމŅ뼶
ͻĘʄŮĈŒѧǫԘĀեϒᆶŝԳŠƬďĻˢТĀसӆŠിӆĝĄڏѩě˺ӃɯĴăĻǸľĀӗމƥŞ뼶
ĤNjƄՃĘʄшĈϿĠڏѩęՏŚ֏זŠěڱĀɁŞ뼷Ʀ۵ĠĀϾӍԄӪЌѠģĝшĈϵɘ뼵मĀʗˡěڱѲ뼶ƜƚॸĞߜˣο˩ܪĀɁŞ뼷ĘʄȜĄĆĀŕՊ뼶˝މ
ƜƚॸăҨছ˝Պć06ĘʄڏѩĂɁϜЬƬݔĀ৫Ţ뼶ĔŝΪφĠŭષ۵ĠDŽˡę˺ĀஉǒˌȜ२ĉěǨ뼵ډԐढ़뼵Ќኃ뼵ঢ়ډфŠஉǒˌʪʸħĂɆ뼷ħƲĂʞĎਓǙҜǡǨλĈĀ৫ŢɆԥ뼶உǒˌԵĈĻગĉνӐКٮЌ৫Ţ뼷ͱĉၰěКĀˬǎ뼶ǩŚĀԐढ़ǂೀ)TCPV$TWPUGFGPŃĻħƜƚʔǻǭ˱뼷ŗӖਓϢĀˍ뼶06ĘʄɆƍĀĄћĂƄȕĀȞʞ뼵ՇҜƺŠџݔ뼷ŕґʸ
ćĔƀڏDŽĤмȞşҘě뼵Ĵল뼵ƜƚŶ৫ŢŗӍΡě뼶ǨŗŚōǩȞײƧʑӘϙ뼵ı҈뼵KOO[JQQ뼵ᅱᅧ뼵วѩŴĶĀƜƚ뼶ڏŠɲϜϙĝ˝ՊćĔƀݭ
АҔćĘʄϒʋභƳΟǼĤܪҠʭ뼷๗ŭĘʄȘűڏѩŞĀnjĴѲʹ
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ТŪιͲĔٯĄƦͲȒĀƂ뼷ĻĄۍĉדኁĀĄЌѠӍӃɯ˖ӪˡĀߊӿϰϰఆĨƚȡ뼷ŊĨӍĴŢϢеɘDŽڥɘ뼶뺭
ćǗŔɫ뼵55뼵ȖŠ)EJCVDžǗŔʘԭħşТĀƎĐ뼷ĉȉĉƥǎĀˈਜঞĄӚӐŠάȱͶŕȶđĀƶК뼶Ţǘߊĉ˴Ďĸ뼷ĈąĔȏǗŔʘĀৗՎ뼷ŢϢеɘDŽɘďȻīΜƦͲڏ뼶Ļ뼷ďϝǡĀŰߧƦҶ뼷ЌѠӍӃɯ˖ӪˡĀߊӿڥఆĨƚȡ뼷ŊĨӍĴŢϢеɘDŽٯɘ뼶뺭뺭
२ĉϢе˖ӪĄࢨˡŪβĀȱਢ뼷ਯȺĄćЌѠ˖Ӫˡ뼶ĂŝśɡĀЌѠκΓīƧźĢŹǜതڌŢƋҠŒũĎ뼷ąĢŹŠതćɳ뼷ĈĠɹ쨵ňĠĴȊ뼷ࡍהŢƋĀڌćϢе˖ӪĔċցΆĘ뼷ЌѠߊӿТăĖЌѠćܦΰɌʐਓϢŦƟĀnjː뼶
ͱϿߊĉ˴ˆ˽ɝĂɝĢŹĔċɝʚ쨰ϢеěǂƚȜŀNjιƈāĀʅȁĄƇĬ쨵ȺǰďĄǥʿĀӷݦȱͶŠϢеĀฑࡄʇ뼶ĂҶŗકƥ뼷ЌѠߊӿƙĀĄqӚӐȱͶrĀŀNj뼷ƦăĄڙᆃĀˈ˱뼶
ljĂċߩղϰϰĄŕՋĀ뼶ƜƚغͱϿĄȁħԚċЌѠȞײ뼵ЌѠĀŞžͱȁЌѠǔɘDŽջĤDžʅȁŢԚĂŝЌѠмŀ뼷ȚЌѠߊӿĈޡȉĔǩದćϢеԒͶ뼷ũ˧ȉŴĶӚӐʸǟȱͶ뼶ȚНʥ쨰ăĻŮʘľǗŔɫͱҽƱĎȉϢеӚӐʸǟȱͶ뼶
ſŚʘěڱȉƜƚŭƼЍěڱ٩ԏ뼷ۈिȜҬφڇʠԄӪӃɯɁ뼷ƦԄӪƜƚȜભŕęˌŒ뼶ȁˤ뼷ĞđćതڌպݰĀě֏ˡġŒĂᤋ뼷ЌѠďκӚӐĂжƬΙ뼵ƬвĀߊӿ뼶
ӍĴŢϢеɘDŽɘĄȌīϢеŕĈвĀƶʑ뼶эɘăȚȩФߊĉ˴ŢϢеŠĔඐŀNjĀȶ˸뼷ģĄƬߊĨƺĀƶʑ뼶ĴǎĄȱਢ뼶ȮŕŶĂơȉϢеԒͶĖĪĂơĀɘăˆ˽ɸľċŇĴ뼶ŚʠϵϢеɆԥϯȗශઆȓѣ49QTNFYKFG˥ʿŢۈƖŞҠě֏ˡɘDŽąĂЬз뼷ʪưФĈĀದćϢеĈߊӿȉŴĶɘ쨱ˤʋ뼷ɸľĀߊĉ˴ΞħŮđŴĶιďΚȥŪӪ뼶ĔċƄࡢħۈƖҠĀߊˌǀȗژąܔѧ쨗
ȁˤ뼷ħąŕęՃʇŞƬߊƯě뼷˄ϢеɘĈвॼ뼷κƙĖŗĪڨǴž쨰s đĈࡄNjŠƱķ뼶ǚŢϢеđϭࡄ
Nj뼷ਯȺĄćƸĀľԘġ뼷ϢеňͲďĨƴśĆĄśǘŬķͱĄȩǚˆޚƦǢ뼶ǞĎ뼷ĈƱķƷĨϢеƱ˖뼷ĂϢеƱ˖뼷ĆŪβĀǴĢƔďƬ뼶߀
s ĠɝũǽКʚϝ뼷˄ɑϢеȀŗĸdž뼶ĔĄĂƞڇϢеϨȉƸĀƤƶʑ뼶ĻŗȮqħƇĬr뼵qƧڒr뼵qƇĬr뼵qɑĆffɑгār뼵qĆĀğʑƧrDžɝƶКũ˧뼶
s ĞѩʑdžɃϢеĀѢˆ뼶ϢеƫĆĀɝʚŶ뼷ăđŮĄӕҢćŦƀ뼷ɝȠȱĀɝʚ뼷ĔƟĆĈĻĨȌīϢеŊĈĞĖĀʋĀƱʜ뼷ģĻŗӚӐŐϢеŢĆĀƱķ뼶
s ыħϢеԵĈҲĀʋ˖Ӫ뼶ϔĄҺ˱ĀȅѮѲʹ˖ӪģӖ
ŗźϢеƴīĆňķ뼷ĨdžɃŴĶĀ뼷ȮƦźŴĶŢĆмŀČƗ뼶
s źϢеƢƅĆdžɃŴĶĀ뼶ěڱĉ˴ƼƔdžɃŴĶߊĝЏʫغĀ뼶ȁˤ뼷ժዓȴ뼷ăđǙᛃ뼷ģăđߣŎǟśѢˆ뼶ȮĆĀɝŠɽʪ뼷ϢеĨѿʓƢƅĆĄdžɃŴĶƥǡǨĸĀƸ뼷ƦؼģěźŴĶƴīĆňժķŠůķ뼶
ʘľȉϢеƥǎĀˈਜŠӍĴĀɘ뼷ăȚĻŗźĆŨэТŪιͲ뼷ƑȶđĀĄĻŗƬĆĀߊĨƺŠϢеĀƫǼ߀뼶
JTKUVKPG)COCTTCĄ49QTNFYKFGɽઠ뼶49QTNFYKFGĄĂؽƖҠۈŝŚʠϵĀϢеɆԥϯȗශઆȓѣ뼷шĈο˩ࡒĀě֏ǀԥ뼶˽ȓѣĪĀۈƖҠӿʗɠħϢеǭȉě֏ȠȱĀјƶ뼶٩ƢނŰ뼷ɑˢˈȉJTKUVKPGԒͶ뼶Ǘ쨰EJTKUVKPGICOCTTCNTCYQTNFYKFGEQO뺭
76JUNE-JULY 2015
qɘăȚȩФߊĉ˴ŢϢеŠĔඐŀNjĀȶ˸뼷ģĄƬߊĨƺĀƶʑ뼶ĴǎĄȱਢ뼶ȮŕŶĂơȉϢеԒͶĖĪĂơĀɘăˆ˽ɸľċ
ŇĴ뼶rCHRISTINE GAMARRA
LRA WorldwideɽઠؽƖҠۈ
ƢԺ
76 Chinese Knowledgeindd 76 24515 1153 am
IBC IBTM China ADindd 50 13515 833 pm
ಌϾ٧
7 Sabah Tourism Board ADindd 7 24515 1235 pm
amp210DJDGB)$SGI$0
41 Sentosa Golf Clubindd 41 14515 838 pm
42JUNE-JULY 2015
WWHY SINGAPORE CONTINUES TO STACK UP
AS A PLACE FOR BUSINESS AND MEMORABLE
EXPERIENCES
SINGAPOREDelveInt
o
WORDS EL KWANG | KRISTIE THONG | GINA SIN
42JUNE-JULY 2015
42-44 Delve Into Singaporeindd 42 24515 1142 am
43JUNE-JULY 2015
e worked really hard to ensure that our attendees
feel like they are getting a luxury experience
where wersquove thought of and arranged everything
You really have to think of everythingW ldquo
HIGH-ACHIEVING QUALIFIERS OF US-BASED HEALTHCARE MARKETING CONGLOMERATE
FOREVER LIVING PRODUCTS WERE TREATED TO A TIME OF THEIR LIVES IN SINGAPORE
WORDS KRISTIE THONG
Soundproofed walls of the Sands Ballroom of Sands Expo amp Convention Centre Marina Bay Sands in Singapore could barely contain the pulsating excitement of the crowd Upbeat triumphant contemporary music and exuberant cheers could be faintly heard from the floor right below it Walking into the ballroom as an observer was an experience in itself illuminating hues of pink blue and purple danced along to the beat of the music in sync with cheers and dancing amid the crowd the dazzling lights fell against the unique clusters of crystal-like structures high on the ceiling resembling thousands of balloons just about to fall
This amazing sight was Forever Living Products Global Rally held in Singapore on April 19-27 2015 Forever Living
THE LUXURY OF HEALTH
Products a multi-level marketing company that sells aloe vera-based drinks and bee-derived cosmetics nutritional supplements and personal care products hosts an annual Global Rally to celebrate the success of its representatives also known as Forever Business Owners (FBOs) and award them hard-earned Chairmanrsquos Bonus cheques It is a time where the company shares new directions launch new products and provide training and inspiration
ldquoOur business model works in such a way that in order for our FBOs to be successful they must first help others reach their goals This ensures an environment of passion and compassion where people can aspire to be what they want to be and are given
the tools to change their lives for the betterrdquo says Ashley Hower director of marketing at Forever Living Products
ldquoBy having leaders and qualifiers hearing and sharing their stories and tips for success they are inspired to set goals and reach for their dreams The entire event is very celebratory and empowering ndash it feels like a big family reunionrdquo she adds
Each Global Rally sees over 7000 FBOs coming from 106 countries and runs on an extensive itinerary comprising training sessions lots of entertainment and unique experiences Having previously hosted the rally in Hawaii and London and heading to Johannesburg in 2016 2015 was the year for Singapore and for Asia
ldquoWe are always looking for new and exciting destinations to take our FBOs We want to make our Global Rally lsquoan experience like no otherrsquo and know that it begins with the destination selectionrdquo
While the country naturally holds up as an attractive tourist destination Hower shares that Singapore was also chosen in part due to its history that parallels Forever Livingrsquos brand values Drawing similarities to Singaporersquos founding father Lee Kuan Yew and his passion to create a safe and prosperous society for its citizens Forever Living Productsrsquo CEO Rex Maughan thrives on a similar belief of helping people from all over the world look better feel better and achieve their dreams
ldquo
42-44 Delve Into Singaporeindd 43 24515 1142 am
44JUNE-JULY 2015
Putting an incentive program of such scale is no easy feat Forever Living worked closely with Pacific World to ensure seamless logistics for travel meal planning and activities
ldquoWe worked really hard to ensure that our attendees feel like they are getting a luxury experience where wersquove thought of and arranged everything You really have to think of everything ndash how the attendees will feel when they arrive at the airport what their first impression of the hotel is the convenience of getting around what activities they enjoyrdquo Hower says
Some of Singaporersquos local culture and experiences were brought into the program this year Qualifiers were brought to Sentosa Island for a fun-filled day culminating in a beach party feast and entertainment Top
qualifiers were treated to a special dinner at Gardens by the Bay followed by drinks and desserts at Ku De Ta ndash arguably Singaporersquos hottest night spot on top of Marina Bay Sands Throughout the program there was cultural entertainment infusing Chinese and Indian influences and many opportunities for FBOs to try the local cuisine
ldquoSingapore was a fantastic incentive travel destination The melding of the cultural history with the modern Marina Bay Sands gave our Forever Business Owners a luxury destination and a cultural experience they couldnrsquot have found anywhere else Singapore was clean safe and easy to get around Our Forever Business Owners enjoyed visiting Sentosa sampling local cuisine and exploring everything Singapore had to offerldquo Hower says
ingapore was a fantastic incentive travel destination The melding of the cultural history with the modern Marina Bay Sands gave our Forever Business Owners a luxury destination and a cultural experience they couldnrsquot have found anywhere else Singapore was clean safe and easy to get around Our Forever Business Owners enjoyed visiting Sentosa sampling local cuisine and exploring everything Singapore had to offer
ldquoldquoS
Team Japan Endless entertainment
ASHLEY HOWERDirector of MarketingForever Living Products
42-44 Delve Into Singaporeindd 44 24515 1143 am
KLCC_10YAC_micenetAsia_ad01_0615ai 1 4315 848 AM
45 KLCC ADindd 45 13515 839 pm
46JUNE-JULY 2015
30 MINUTES WITH ALOYSIUS ARLANDO CEO OF SINGEX HOLDINGS PTE LTD GAVE BIZ EVENTS ASIA A LOOK INTO HIS VISION OF A SUSTAINABLE CONFEX BUSINESS MODELWORDS EL KWANG
With a vision to be the leader in the APAC business events industry Aloysius Arlando has no intention to rest on his laurels Since his appointment SingEx has invested a few million dollars in doubling staff strength and conducting robust research in curating events like the Internet of Things Asia which saw more than financial gains for the organisation and its customers The motivation to establish a more sustainable business model and the appreciation of the event subject matter saw the implementation of a two-prong approach in venue management and creating new industry-relevant business events that do not conflict with existing ones
ldquoWhether it is the eventrsquos return on investment or objective companies are looking for good return and value derived from matching buyers and
CREATIVITY TAKES BUSINESS CENTRE STAGE
DelveInto
THE GROWTH OF INTERNET OF THINGS (IOT) ASIAIOT ASIArsquoS GROWTH IN 2015NUMBERS FROM IOT ASIArsquoS INAUGURAL EDITION IN 2014
44 sponsors and exhibitors representing 13 countries10 increase 2100 trade visitors and conference delegates 288 growth
41sponsors and exhibitors representing
11 countries
A total of
1630trade visitors and conference delegates
58 speakers representing 15
countries presented at the conference
85 speakers from 16 countries presented at the
conference (almost double the of speakers)
4648 Delve Into Singapore SingExindd 46 24515 1143 am
When you choose the Fairmont Singapore and Swissocirctel The Stamford you gain access to more than 70000 square feet of state-of-the-art and multi-functional conference and meeting space at the Raffles City Convention Centre Strategically located at the heart of Singaporersquos business district just 20 minutes away from the airport enjoy unparalleled convenience and accessibility Our team of outstanding conference concierges offers support every step of the way and helps ensure that your meeting or event is a rousing success each time
For reservations please call +65 6431 5534 email salessingaporefairmontcom or visit wwwfairmontcomsingapore
THE CHOICE FOR MEETINGS
47 Fairmont Singapore ADindd 47 13515 825 pm
48JUNE-JULY 2015
sellers as a business solutionrdquo said Arlando
The process of creating events ndash whether it is based on a national agenda like Singaporersquos wish towards hosting more healthcare events or opportunities identified through research on key industries to drive tomorrowrsquos growth ndash could take six to nine months
Arlando explained that each curated event should have a lifespan of five to 15 years It must meet the evolving needs of the industry and marketplace while flexible enough to allow the event agenda to morph with the changes in technology or other trends One perfect example is the way traditional exhibitions have morphed into CONFEX (conference-exhibition) multi-faceted platforms to drive engagement through meaningful content shared at conference sessions and business connections and exchanges on the exhibition floor
hether it is the eventrsquos return on investment or objective companies are looking for good return and
value derived from matching buyers and sellers as a business solutionrdquo
ldquoldquo
ALOYSIUS ARLANDOCEOSingEx Holdings Pte Ltd
W Throughout the interview the humble and pensive leader used the collective ldquowerdquo more often than ldquoIrdquo in his sentences When it comes to leadership and talent discussions Arlando expressed his passion for meeting people from all walks of life He ensures his team is a good mix of background and professional attributes His team is important to him
ldquoWe respect our teamrsquos personal moments of needs whether it is new working mothers or one who becomes a carer for the family As human beings if we can take care of our family needs we have won half a battle (in life)rdquo
Arlando keeps his team engaged through no-strings-attached coaching and transparent communication With a big smile and coy laughter Arlando defined the importance of transparency by saying that he graciously obliged when his team asked him to smile more frequently
EVENTS CREATED BY SINGEX
$$$ CONVERSION
KEY INDICATORS OF SUCCESSszlig Client feedback on successful connectionsszlig No of deals and business converted
szlig WasteMET Asia 2012 amp 2014szlig Last Mile Fulfilment Asia March 2015szlig RehabTech Asia March 2015szlig Internet of Things Asia 2014 amp April 2015szlig Radiology Asia May 2015szlig WasteMet China July 2015szlig Green UrbanscapeAsia 2013 amp November 2015
szlig RSA Conference Asia Pacific amp Japan 2013 2014 amp July 2015
szlig International Conference on Sustainable Development 2013
szlig ASEAN Business and Investment Summit 2014
NEW-TO-MARKET EVENTS
MANAGED EVENTS
617 BUSINESS CONNECTIONS made at the inaugural Last Mile
Fulfilment Asia 2015 in March 2015
403 SUCCESSFUL MEETINGS conducted at the exhibition floor
S$122 million worth of deals generated from inaugural Greenurbanscape Asia 2013
4648 Delve Into Singapore SingExindd 48 24515 1143 am
49JUNE-JULY 2015
Quay Room
CITY ESCAPEA RECENT STAYCATION AT
PARK REGIS SINGAPORE SHOWS THE POSSIBILITY OF GIVING YOURSELF OR YOUR MOST DESERVING
EMPLOYEES A BREAK EVEN IN THE MOST BUSTLING
PLACES IN A CITYWORDS GINA SIN
Just a stonersquos throw from one of the most vibrant entertainment scenes along a historical riverside known as Clarke Quay the 202-room Park Regis Singapore would do well for business retreats
Surrounded by lush greenery Park Regis Singapore was first opened in 2010 and has recently completed a SGD3 million (USD22 million) facelift that saw the reception move from the ground floor to the third a new all-day dining FampB venue upgrades on bed items and a complete makeover of the lobby meeting room and rooftop bar
Stretch the lethargy away in the morning with a poolside yoga class where a refreshing waterfall cascades into the 25-metre-deep pool Then
refuel with a power-packed breakfast at Twenty3 Drink amp Dine with the wide variety from its buffet selection
Clarke Quay may be popular for its nightlife but there are also lots to explore such as the numerous hipster cafeacutes bars and restaurants within the vicinity Hotel guests get 10 percent off their bills of participating food and beverage outlets by presenting their room cards
Visit the Asian Civilisations Museum located close by or attempt the adrenalin-pumping G-Max Reverse Bungy along the riverside Choose to
Singapore River Cruise
dine in one of the restaurants or head back to the hotelrsquos Royal Pavilion for their signature Cantonese dishes such as the Royal Smoked Duck and the Wok-fried Mashed Fish Noodle with Lobster
Sign up for one of Park Regisrsquo cocktail classes as a team-building activity for up to 10 guests by June 2015 or conclude meetings with a sunset cruise disembarking from the quayside Watch as the sun sets and the neon lights of Boat Quay and Clarke come to life Spot landmarks and bridges such as the Raffles landing site the Merlion and the Cavenagh and Coleman bridges End the day with more cocktails at Revive the hotelrsquos rooftop bar that is not opened to public until the fourth quarter of 2015 It can be hired for intimate cocktail events of up to 50 guests with outsourced furniture
An incentive package featuring some of the activities mentioned above is available for corporate group bookings until the end of the year
49 Delve Into Singapore Park Regisindd 49 24515 1144 am
Hongkong
26 - 27 August | Grand Hyatt Hong Kong
50 ACTE ADindd 50 13515 823 pm
CMY
51 Pacific Worldc ADindd 51 13515 752 pm
Twice the percentage of Buyers than in 2013 expect to conduct business valued at over
1million
The 23rd ITampCMA and 18th CTW Asia-Pacific
29 Sep ndash 1 Oct 2015Bangkok Convention Centre at CentralWorld
Bangkok Thailand
Incorporating Luxury Travel
Exhibitors amp Sponsors Corporate Travel ManagersConference DelegatesMedia | Corporate Travel
Exhibitors | MICE amp Luxury TravelBuyers | MICE amp Luxury Travel | Association Professionals amp ExecutivesMedia | MICE amp Luxury Travel
wwwcorporatetravelworldcomapacwwwitcmacom
Look At What We Achieved In 2014
Over 2500 MICE and Corporate Travel professionals including association executives and luxury travel buyers from 55 international territories
84 of Exhibitors expect to receive orders within a year
40 of Buyers confirmed procurement on-site with Exhibitors
Host CountryOrganised By Supported By
gtURXP[ltTSXP
4]S^abX]VP]SBd__^acX]V0bb^RXPcX^]b
Industry PartnergtURXP[0Xa[X]T gtURXP[ET]dT lt^Q[XT0__Pac]Ta
ltTSXP0U[XPcTb
Very impressed with the overall organisation quality of buyers and
remarkable welcome reception euromic Belgium
Exhibitor | Christophe Verstraete Executive Director
Great avenue to obtain research information from diverse regions and
destinations Association of the Polish Media Poland
Media | Robert Pawelek Journalist
I got to renew or discuss contracts and build new relations Panorama-Medica Group Co Ltd Thailand Buyer | Katherina E Lempert-Dober Chairwoman
The discussion session was a good sharing session for all my peers Gemalto Singapore Corporate Travel Manager | Jean Bey Senior Buyer - Asia
52 ITampCMA BKK ADindd 52 13515 806 pm
53JUNE-JULY 2015
THERErsquoS NOTHING LIKEAUSTRALIA
Produced by Business amp Tourism Publishing Asia Pte Ltd and Business Events Australia wwwbusinesseventsaustraliacom wwwbizeventsasiacom
53-68 Australia Supplementindd 53 24515 400 pm
54JUNE-JULY 2015
UNLOCKINGAUSTRALIArsquoSNEWEST TREASURE
The Adelaide Convention Centre welcomes the world to its new state-of-the-art facilities designed with the event plannersrsquo future requirements in mind It is surrounded by premier entertainment sporting and medical precincts and set on the cityrsquos revitalised waterfront district
Find out more about our brand new building at adelaidecccomau
53-68 Australia Supplementindd 54 24515 1145 am
55JUNE-JULY 2015
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56JUNE-JULY 2015
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57JUNE-JULY 2015
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58JUNE-JULY 2015
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59JUNE-JULY 2015
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60JUNE-JULY 2015
Discover a zoowithout fences
THERErsquoS NOTHING LIKE AUSTRALIA FOR YOUR NEXT BUSINESS EVENTPLAN NOW VISIT AUSTRALIACOMBUSINESSEVENTS
TAU0105_297x420_Zoo_V1indd 1 11052015 520 pm
53-68 Australia Supplementindd 60 24515 1145 am
61JUNE-JULY 2015
Discover a zoowithout fences
THERErsquoS NOTHING LIKE AUSTRALIA FOR YOUR NEXT BUSINESS EVENTPLAN NOW VISIT AUSTRALIACOMBUSINESSEVENTS
TAU0105_297x420_Zoo_V1indd 1 11052015 520 pm
53-68 Australia Supplementindd 61 24515 1146 am
62JUNE-JULY 2015
53-68 Australia Supplementindd 62 24515 404 pm
63JUNE-JULY 2015
AD
EXPERIENCE WORLD CLASS OPENING DECEMBER 2016
Artist impressions courtesy of Hassell + Populous and Darling Harbour Live
Introducing a new world class convention exhibition and
entertainment destination on Sydneyrsquos sparkling harbour
With an integrated design and best practice facilities you will
be within walking distance of Australiarsquos largest business district
financial centre and hub of thought leadership and innovation
ICCSYDNEYCOMSALESICCSYDNEYCOM +612 8297 7600
MANAGED BY AEG OGDEN
THEATRE EXHIBITION CONVENTION
53-68 Australia Supplementindd 63 24515 1146 am
64JUNE-JULY 2015
53-68 Australia Supplementindd 64 24515 404 pm
65JUNE-JULY 2015
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67JUNE-JULY 2015
E X P E R I E N C E U N F O R G E T T A B L E E V E N T S
S Y D N E Y rsquo S M O S T U N I Q U E V E N U E
A U S T R A L I A NT E C H N O L O G Y P A R K
CONFERENCES I EXHIBIT IONS I CORPORATE MEET INGS
TRAINING I FASHION I PRODUCT LAUNCHES
AND MUCH MORE
salesatpcomauPh +61 2 9209 4220wwwatpcomau2 Locomotive StreetEveleigh 2015
53-68 Australia Supplementindd 67 24515 405 pm
68JUNE-JULY 2015
AD
Contentindd 5 261114 1051 am53-68 Australia Supplementindd 68 24515 1146 am
69JUNE-JULY 2015
Engage
From April 30 to May 10 a total of 235 million visitors ndash including 153000 international attendees ndash took part in 200 events conducted throughout host venue Coex from culture exhibitions and conventions to promotions performances and even a beer festival all of which served as an effective marketing platform for the clusterrsquos stakeholders
Among the major events Asiamania a multi-nation business and cultural trade show running from April 30 to May 3 included promotional booths from Korea Japan China and Russia each exhibiting various cultural assets from across the region Contributing to the local MICE presence was the Seoul Tourism Organization whose promotional stand was modeled after
C-FESTIVAL IN SEOUL DRAWS
GLOBAL AUDIENCETHE INAUGURAL
ldquoC-FESTIVALrdquo PROMOTED THE
CAPABILITIES OF A NEWLY-FORMED
GANGNAM-BASED ldquoMICE CLUSTERrdquo
OF EVENT VENUES SHOPPING AND
ENTERTAINMENT PROVIDERS
Seoulrsquos ancient city walls while the Korea Tourism Organization stand introduced visitors to other national destinations Other key events included a ldquoCulture Techrdquo fair and a ldquoCreative Urdquo exhibition zone The festival was organised by the World Trade Center Seoul MICE Cluster Committee
Created to increase competitiveness and allow for joint marketing strategies among members the MICE Cluster initiative unites 13 major companies involved in the business events community including and surrounding Coex which along with the nearby Korea World Trade Center was recently designated a ldquoSpecial MICE Tourist Zonerdquo by local government agencies Members also include business hotels department stores entertainment complexes PCOs and more such as Korean entertainment agency SM Entertainment which appointed K-pop stars EXO as official C-Festival ambassadors
In addition to the festivalrsquos promotional benefits for its members the ROI across 11 days also demonstrated the effectiveness of the event The Coex Seven Luck Casino a foreigners-only
venue for example saw a 401 percent increase in custom compared with the same period in 2014 while the five-star Grand InterContinental Seoul Parnas ndash also part of the complex ndash saw a 209 percent increase in room occupancy over the same comparative duration
ldquoThrough our first C-Festival we were able to see both new growth and the take-off of the MICE industry which is still a new industry for Seoulrdquo said Coex president and CEO Byun Bokyung He went on to affirm his commitment to ldquocontinue building and showcasing diverse content in order for the Korea World Trade Center to become the centre of the MICE industryrdquo
Stephen Kwak an assistant manager at the Seoul Tourism Organization agreed with the growth potential of the C-Festival in the coming years saying ldquoIt helped Seoul by emphasising various tourist attractions that MICE delegates would enjoy visiting during their stayrdquo With the weekend proving the most popular for Asiamania Kwak said that feedback for the Seoul booth was positive with visitors remarking that it ldquowell-represented the cityrsquos diverse offeringsrdquo
Love Heart Project
WORDS BEN JORDAN
69 Engage Coexindd 69 24515 1149 am
70JUNE-JULY 2015
Engage
With many UNESCO-heritage listed sites and venues in the world to choose from one group chose the much revered West Lake in Hangzhou as the centrepiece for an event Some 90 guests from Canadarsquos York House School travelled to the picturesque destination for a cultural trip planned around a golf tournament
The guests arrived at Hangzhou Sofitel Westlake Hotel on the first day What awaited them was a lavish welcome cocktail and gala dinner set up at the Sky Garden with views of West Lake as its background
The next day was where the program truly began Guests were divided into two groups ndash the Golf group and Parents-Child group ndash according to what guests preferred The group for golf headed for a friendly tournament at Fuchun Resort Golf Club while the other enjoyed a spa session and a tea tasting ceremony The children spent time at Zoo Coffee a creative club located in a shopping mall where its unique set-up resembled a quiet forest wonderland with a myriad of wild animals
Guests then went for a boat ride over West Lake and watched a large landscape live performance created by three renowned directors ndash Zhang
WEST LAKE STORY
A TRIP PLANNED AROUND HANGZHOUrsquoS REVERED WEST LAKE TELLS OF THE DESTINATIONrsquoS RICH
CULTURE AND SCENIC STORIES
Yi Mou Wang Chao Ge and Fan Yue Guests visited the largest isle in West Lake which is called ldquoThree Pools Mirroring the Moonrdquo and covers an area of 6000 square metres The shadow of the isle the elegant garden and the scenic beauty combined makes the isle one of the top 10 West Lake attractions particularly popular during the Mid-Autumn Festival
The group also visited the ancient He Fang Street which has a profound history Consisting of the historical commercial civil and architectural culture of Hangzhou it is the best place
to get acquainted with the destination Groups also enjoyed the ldquoSong Cheng Eternal Loverdquo drama which is known as one of the more acclaimed shows in the world The performance describes the hardship of Liang Zhu ancients the magnificence of Song Palace the fierce battle of Yue Gu Jun the song of Liang Shan Bo and Zhu Ying Tai and the song of the white snake and Xu Xian These stories are told through a spectacular display of sound light and stage effects
70JUNE-JULY 2015
Sofitel Hangzhou Westlake Hotel
Golf tournament
70 Engage Hangzhouindd 70 24515 1149 am
71JUNE-JULY 2015
Engage
Aprilrsquos Wine Down Wednesday organised by ACI HR Solutions and Biz Events Asia gave guests the privilege of a first look at the new Club Lounge at Hotel
Jen Tanglin Singapore (formerly known as Traderrsquos Hotel at Cuscaden Road) Over 90 professionals from
the MICE travel tourism and hospitality sectors networked over drinks and a buffet spread with an
impressive display of sweet treats Guests also had the chance to look at guest rooms on the newly revamped
Club Floor The event was sponsored by Hotel Jen Tanglin Singapore and duetto
HAPPY SNAPS
FROM WINE DOWN
WEDNESDAY
71 Engage Hotel Jen WDWindd 71 24515 1149 am
72JUNE-JULY 2015
ćľŅǴŭƀ뼷āĶɽĄŗۍĉדĀϝĀŞ뼵ϾĀЌѠͱກĀěɁǟħކՠĀǚ뼶ĔȏϝĀŞ뼵ЌѠŠěɁǨͳȩĀĄqಌϾr뼷খأćӃɯӍЌѠ˖Ӫˡġ뼷ĉĶǨɶᅆŠڥĀďĄಌϾĀǃɩ뼷ƦϿĠě֏˺ॎӃɯģĝćĞƶѲʑħϢеǙҜಌϾɆԥ뼶ȁˤ뼷ĔĂʿāĶјǭŗqಌϾrǟħ٧Āǂʚ뼶
ľŅǴċʃ뼷āĶćĂȏοȢКɁʸˋˡʭĀʗˡĉՂNjȒŠğʑ뼷ɝŴĶƧħqಌϾrĪǭػ쨵ĖqಌϾrĴ뼷ƣźŴĶԒĞĖƇĬ쨵뼶ӗęĠĀĉĀƫĄ쨰qಌϾrźŴĶԒĞĖŕķ౯ĀЌѠŠԚċЌѠȞײ뼶ȆƻɝӍqۈिrǟħĂċŞҠƣźŴĶԒĞĖƇĬĴ뼷āĶǨīĖĀĄ쨰NJ뼵Ġʻ뼵Ljǥ뼵ݶиĀʇҌŠȱਢɁ뼶
ឧࡢ뼷ભȘʆĉˍĂĀۈिȢćᎴŐ뼷Ʀďě֏ˡĎĸ뼷ۈिŞҠஅƧĂԿԵĈवƺĀęኧ뼷ڇۃŎƼЍĀԄӪӃɯĉՂǡϰ뼶āĶȠƱ뼷ĔĂԿęĀ
ኧďĄࡒĀNJ뼶ȁˤ뼷āĶјǭŗလिNJۈǟħĔĂʿĀǚǦ뼷ŗĸdžفĀƄਬƺ뼶လف˧ǘdž뼷χƎǢĈԣŭĀ뼷ĄġŚŕƳĀهƞ뼷ԵĈqġŚσفƥيrĀݔ؆뼶அƧƜƚॸćॸĂɁƜƚĂƟ뼷фĘĀလفӲ˴ƄΡȸĠɹ뼵śĠɹ૨뼷ĝđħфĪҍ۵ӲĂśȥſƄᐻĀσ뼶ƄΡۈिŞҠƧƍͳ뼷ƄΡȺໆѲĈĠĬϵɘ뼷ۈि˧ăěģăˆϚȺNJĀ뼶
ćĔċˊʃ၅٧ƀ뼷źāĶĎĂŐΥҨqಌϾrĔċӛʚ뼷ĞĂĞǨͳȩĀĖЪĄƇĬ쨵Ⱥǰ뼷ಌϾ˄ăĂǭđᔐ쨱ಌϾģăĂǭ୨ăĻӍ뼶ŮđāĶҕċԳʇĞĂĞ뼷ȺǰāĶƲĐĝŀƜćಌϾƥġ쨰NJ뼵Ĵǎ뼵Ծ뼵ϔϙŠ뼷ĔĂȏŢāĎĸďĄಌϾ뼶ůķƜćȆĪ뼷ƓěŀƜġĀŇƂ뼷ŕȶđĀĄģđΓīΰĢŹ뼶ڒ
Ƿ୯փఔŨ쨗
ಌϾħˀ좄
ŭʃʃ
ǚтƂύĘʄӃɯٲ뼶ɑջ୯ѮąƬϢеϨȉʇĀ
ȶđȡ뼶
$KXGPVUۈि뼷KDVOſŚĂĀۈिϱǭɆ
$KXGPVUۈिĄŗĪƯĀě˴ӍϱǭЋƶɆ
ȱĈŪ
ɽৠ٧elbizeventsasiacom
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72JUNE-JULY 2015
72 Chinese Editorial Lettersindd 72 24515 1150 am
73JUNE-JULY 2015
73MAY 2015
ƼЍ˗ՅЌѠ˥ʿಌϾЌѠˡϘċȞײʗ२ĉƯ뼷ħಌϾЌѠǭąƼĤĀԶѤ뼷ģǞơըdž˽ȞײŢƍͳಌϾӃDŽĀăגɸɾ뼶˗ՅЌѠ२ĉƯȜƍͳѲʹȉಌϾժΆʪʸćĂŐ뼷ƯʭѲʹҺʓа뼷ɡӴĀԜӍࠒΙĀ˝ՊƑħϭދ뼶ȮύNjęϙѲʹ+CEQDWEEKѲʹ˄ύʕᘶƋʕǟĀĻːࢬѱΙǝ뼷ĖƋʕďĀՒŞጣ뼷ǞĖƬԐԵ뼷ఁบጣ뼷৯χƯغĉ˴˖뼷ƲĂċժΆĝɩĖߙϜߝ뼶
ć˗ՅЌѠ२ĉƯĘ뼷ȜĈʈʞɩľߙϜাۋĀƯغĉ˴ΏDŽ˖Ӫ뼷ȺġಗĂǩDŽ؈ǂೀ뼵Ăǩೀ뼵Ăǩ˗Յਓĉ˴뼷ŗӍĂǩƼЍਓϢ˖Ӫǀȗ뼷ŴĶȜࡄħਓϢĘԭċȡĀ˖Ӫ뼶źƲʞऒĀਓϢʠߔಌϾӃDŽĀχ₈Ƭʇ뼶
ĤȀะɸľʞĎĢſŚʘ뼵96뼵չՍȓѣ뼵ՍၽݭDŽ뼵ଔӘݭDŽŠײĀӅśଋąύݔƬЌѠמćĤȀะऄЌѠঢ়ډЌťࢨƬЌѠݔDŽĀмȞॏě뼶ćॏěĘ뼷ڏˡߊͳȩˋśଋਓॏ˽מćƼЍĀŕĤмˡ뼶5ampŚܕߝĈՃȓѣ쨞ĤȀะ쨟ɽઠKUCڱӍěجƖҠӍūǕ쨣Ӄɯ뼵ƱůۈGGJCPԶФ뼷ˤơƜƚħęŝՇҜąĂċĻŗःˤιȸ뼵จęĉȱͶŠąݔƬЌѠŕĤƚяĀĂċݘČƯě뼶
73JUNE-JULY 2015
ɾϒǛТঢ়ЌѠמġŕęĀΪӃࢰȞײǛĎӽȜɘɾϒ⏜ࠑ뼶٩ʹćŭũˡ뼷⏜ࠑǛĎӽʇҌȜшĈǎϢӭ뼷˄ѲĈǚϗᤂːƶМĀěڱӍƜƚɁŞ뼷ಗƪċၰěढ़Šċěڱढ़뼶ˤơş֏ϝĄҬŅŭǛТঢ়ЌѠמȉ1TKGPVCN5GC8KNNCUCPFQVGNQORCP[VFڑ፴ৗڱćǘ⏜ࠑũѲ˟ȷǛĎӽЌѠŗĎĀԨĂċϝ뼶
क़Ś쨞OCTCӘЌѠӍʇҌ҈ثQVGNU4GUQTVU쨟ǘඳୌसӘራҠũѲĀ҈ثӘЌѠ쨞OCTC$CPIMQM쨟ć˥ūڏDŽąοȢКĀũˡ౯К뼶҈ثӘЌѠѲĈǎϢӭ뼵Ăċঢ়ډƄ˪േ౸뼵ĂŝʞǘljڝĀЌť뼵ĂċĐɒذƬʇħМƬĀƄჾКၰěढ़뼷ŗӍƪċĠβĨढ़뼶ĠβĨढ़ĀʋύරඌغŪ뼷ĻźӖĀĢƔʾϞɌʭ뼶ب
73 Chinese Sound Bitesindd 73 24515 430 pm
74JUNE-JULY 2015
ŊĈĉĻŗΞĘʄĄĂǝƄՃĻĨ뼵ĠĠӴĀŚęĝ뼶ȺۍĉדĀटĐę뼵ᇱЉĀΝբŠƍͳĀ϶ᇫሊş֏ĀŀƚໆѲȢĄġŚǀ뼶ȮϾĀʁĤҠ뼵ăߟĀĤĐŞઝǒҠĖōǩĀʋභ뼷ĘʄƄĴƄăćᄏƜƺŠŀƯ뼶
ĘʄĨŪħġŚě֏ˡĀȶ뼷פą؈ŠӃɯٲŢ˺ॎӃɯˡӪĀڇŠ؈ॸဩ뼷ԨĂĈϙʲɫĄˬιʘĀşТ뼷ȺˢϞవȘʆęΝ뼶ăΡǷȮċŚŝǝΝśşǡϰĘʄ뼷ĝĨڨǷŗŕŨĀĴǎĖТ뼶ĘʄӃɯٲŚӃɯਇɘǥːϵŀȩФ뼷ύǘĈŎԭħϔϙĀιʘ뼷ĘʄƲŭĝڇۃąƞęՏŚěڱӍ֏זĖĔƀڏDŽ뼷Ȇġďಗą(QTOWNCวݭġŚę˺ظ뼵ցЍ҈뼷ŗӍɩᕹϝĀĘʄŚĴظঌєŠĘʄŚǗΆ뼶
ϝĀŞϯȗȓѣӍƜƚॸȓѣXGPVU6TCXGNUKCƼЍჼƂɽǀȗCZCPVCUWYCPćă΅ǡŗ+ɮŝĀǻśଋąćĘʄڏDŽĀŚě˺Ӄɯűזě쨞+6JKPC쨟뼶Ŵćˈɩ$KXGPVUۈिਲ਼ɝĴȩФ뼷ĘʄćĔŭƀşŀąňęĀȻ뼷ƦؼĝĄŎᇫሊĀƶˋş֏뼶
qŢǘěغڱĎĸ뼷ĘʄĻĸԵĂНĈϙʲɫ뼷ƦؼąƄՃĻĨ뼶פąЌѠƥʋ뼷ĘʄŃĈňĠăǜՏĀɁŞŗӍԵĈȆŞɡĀբžŴĶ˝Պ뼶r
ěڱɁŞҤćĘʄĘʄшĈϿĠęՏě֏Ɂࢰ뼶ĘʄĤŚűז֏ƺĀŚڇۃġķďĄȺġĂċŕԵזӍƜƚɁࢰ뼷ƦؼģĄĠŭĎŚޱǫʕˡѩŞ뼶ĘʄȘűě֏ġķģĄڏěĀז֏ԨĂċډĀŚě֏ɁŞ뼷ƑĄڏѩĂȸ֏ěƂĀχџ˝Պ뼶ԨĂċџলĀɁŞĄĘʄŚěڱġķ뼶ĔċŗڏѩęՏŚěڱ뼵ԄӪΡƦʄʭʋĀěڱġķŞހŝݖઽͲġķ뼷ʁƶdž
Ęʄě֏ˡLjϋ˓ஸ
Ǘ˸뼷ȉʋභоŚӚ౨եȠʫ뼷ιʘѲƶϔŨຂ뼷ŞȗʞīĐћয뼶ěڱġķшĈĂċǚϗːƶМ뼷ĻગĉĀƄჾՏၰěढ़ŠċęŇăDž뼵ɧϜᰋࡊĀĠβĨěڱढ़뼷ߴĈŕϵɘĀƬڐͶՕӍǜཥѲ뼶ˤʋ뼷ěڱġķʭģѲɪĀʁƶեęЌѠ뼷шĈǎբҍϾϢӭ뼷ѲӍěڱԜӝ˖ӪमƼ뼷ĻӖՏĀěڱŠƜƚ뼶qrƼЍΡ뼵2ʠĉěӍͶԉěڱ뼵ljۈिş֏ݭDŽŭěŗӍġŚŭĘʄȘűěũDZȐၰĝćĔƀڏDŽ뼷˄ɩĖƶ뼶
ĘʄŕĤɁࢰ숯숯Śŝě֏ġķ쩑ӅNJǩ؆ħ0CVKQPCNZJKDKVKQPCPF
QPXGPVKQPGPVGT쨞5JCPIJCK쨟뼷Һ؆q0쨞5JCPIJCK쨟r쩓Āśƍ뼷ȜźϿĠۈƖŞҠĀതڌŢƋᓮƔ˫ɡ뼶Śŝě֏ġķύŚŝԄӪˌŠĘʄ؈ʸǟդӚ뼷ɽӚ౨ǚϗħоːƶМ뼷؆Șʆƥŕ뼶ě֏ġķшĈоːƶМĀبʭ֏ɁŠоːƶМĀبʋ֏Ɂ뼶بʭ֏ɁಗċęՏ֏ढ़Šċ٣ܪևŇĀ֏ढ़뼶ƲĂċęՏ֏ढ़ĀǚϗħːƶМ뼷ևŇĀ֏ढ़קːƶМ뼷խǫߴĻˢТ֏ढ़뼶ˤʋ뼷Śŝě֏ġķģѲĈċęŇăDžĀěڱढ़뼷ĻગĂχƁԮĉăDž뼶ǟħϝǡȘʆĘǚϗŕę뼵njːŕƬĀě֏ෞʸɆϝ뼷Śŝě֏ġķנמˀ뼵ઝǒ뼵Ԑߺ뼵ǘĂɆ뼷ŃѲĈѩȓ뼵Ԅˡġķ뼵ɪЌѠDžѲ뼶
Ĉqʁƶแrƥ؆ĀĘʄŗȺযĀęڇۃĀӃɯѺ۷ࡒNJЪጠŗӍՏĀŚě֏ƜƚǡĎڏѩ뼶
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NJ졿ఫ
74-75 Chinese Cover Storyindd 74 24515 1150 am
75JUNE-JULY 2015
qύǘĈŎԭħϔϙĀιʘ뼷ĘʄƲŭĝڇۃąƞęՏŚěڱӍ֏זĖĔƀڏDŽ뼶r
ːĘʄӃɯٲŚӃɯਇɘǥ
ȞЌѠ뼶ĔŝЌѠŮĈǎϢӭ뼷Ӛ౨ǕǻύĂƁڝƬĀūǕݱɽˌ쨞Ӛǘŭͳ쨟ǨϐӚƦŪ뼶
ĻગĠǩਓϢ뼷ƦؼшĈۍĉٵґĀƬסĐɒذŠʕђĀϜٲ뼷ґʸˈƞՏĀƜƚ뼶ĀѲʹĄǘŗǡΟǼĀϜٲϐҜȥŪ뼷ƧȺŒŞ΄ąˈľŅȉλĎĀȗЯ뼷ŐଟĀŬǰƅ뼶
ԨĂċກĀɁŞקĄк˟뼶к˟ĄĂċמඵӭŠЌťǘĂɆĀ२ĉě˴உǒˌ뼷ŞƳĘʄĀġķŞь뼷ĄĂċʗŦȏˣߜĂċћ뼵뼵ΜĀˬǎ뼶ƜƚॸĻŗಶůĔƀĀˬǎǟħƜƚɁŞ뼷ŕґʸăɸľĉĀƜƚ뼶
ӃɯѺ۷ࡒĘʄшĈযĀ˥ͳΝNJЪጠŠ۵ĠΦࡡ뼷եϒĀՕNJȉŞĤɭɌĀĠƟNJȠઽʸ뼷ŪąĈĀʄ৫NJ뼶ʋභоŚӚ౨űז쨱ĈŎɸľŭĀġŚԽڄӚ౨ȉѲʹɧϜĀԽŠdžͳ΅ăෲĀΝᴂዣχƎঞĄȘʆɯϢĖĘʄĴĀκɯƥŞ뼶ʞǘᐤҠŠ༽ҠĈŎĀࡊŚĀƳߋӭӚ౨뼶ĔȏբžĝĄ˺ॎӃɯͱƜƚǡӍƜƚŶĀŕމŅ뼶
ͻĘʄŮĈŒѧǫԘĀեϒᆶŝԳŠƬďĻˢТĀसӆŠിӆĝĄڏѩě˺ӃɯĴăĻǸľĀӗމƥŞ뼶
ĤNjƄՃĘʄшĈϿĠڏѩęՏŚ֏זŠěڱĀɁŞ뼷Ʀ۵ĠĀϾӍԄӪЌѠģĝшĈϵɘ뼵मĀʗˡěڱѲ뼶ƜƚॸĞߜˣο˩ܪĀɁŞ뼷ĘʄȜĄĆĀŕՊ뼶˝މ
ƜƚॸăҨছ˝Պć06ĘʄڏѩĂɁϜЬƬݔĀ৫Ţ뼶ĔŝΪφĠŭષ۵ĠDŽˡę˺ĀஉǒˌȜ२ĉěǨ뼵ډԐढ़뼵Ќኃ뼵ঢ়ډфŠஉǒˌʪʸħĂɆ뼷ħƲĂʞĎਓǙҜǡǨλĈĀ৫ŢɆԥ뼶உǒˌԵĈĻગĉνӐКٮЌ৫Ţ뼷ͱĉၰěКĀˬǎ뼶ǩŚĀԐढ़ǂೀ)TCPV$TWPUGFGPŃĻħƜƚʔǻǭ˱뼷ŗӖਓϢĀˍ뼶06ĘʄɆƍĀĄћĂƄȕĀȞʞ뼵ՇҜƺŠџݔ뼷ŕґʸ
ćĔƀڏDŽĤмȞşҘě뼵Ĵল뼵ƜƚŶ৫ŢŗӍΡě뼶ǨŗŚōǩȞײƧʑӘϙ뼵ı҈뼵KOO[JQQ뼵ᅱᅧ뼵วѩŴĶĀƜƚ뼶ڏŠɲϜϙĝ˝ՊćĔƀݭ
АҔćĘʄϒʋභƳΟǼĤܪҠʭ뼷๗ŭĘʄȘűڏѩŞĀnjĴѲʹ
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ТŪιͲĔٯĄƦͲȒĀƂ뼷ĻĄۍĉדኁĀĄЌѠӍӃɯ˖ӪˡĀߊӿϰϰఆĨƚȡ뼷ŊĨӍĴŢϢеɘDŽڥɘ뼶뺭
ćǗŔɫ뼵55뼵ȖŠ)EJCVDžǗŔʘԭħşТĀƎĐ뼷ĉȉĉƥǎĀˈਜঞĄӚӐŠάȱͶŕȶđĀƶК뼶Ţǘߊĉ˴Ďĸ뼷ĈąĔȏǗŔʘĀৗՎ뼷ŢϢеɘDŽɘďȻīΜƦͲڏ뼶Ļ뼷ďϝǡĀŰߧƦҶ뼷ЌѠӍӃɯ˖ӪˡĀߊӿڥఆĨƚȡ뼷ŊĨӍĴŢϢеɘDŽٯɘ뼶뺭뺭
२ĉϢе˖ӪĄࢨˡŪβĀȱਢ뼷ਯȺĄćЌѠ˖Ӫˡ뼶ĂŝśɡĀЌѠκΓīƧźĢŹǜതڌŢƋҠŒũĎ뼷ąĢŹŠതćɳ뼷ĈĠɹ쨵ňĠĴȊ뼷ࡍהŢƋĀڌćϢе˖ӪĔċցΆĘ뼷ЌѠߊӿТăĖЌѠćܦΰɌʐਓϢŦƟĀnjː뼶
ͱϿߊĉ˴ˆ˽ɝĂɝĢŹĔċɝʚ쨰ϢеěǂƚȜŀNjιƈāĀʅȁĄƇĬ쨵ȺǰďĄǥʿĀӷݦȱͶŠϢеĀฑࡄʇ뼶ĂҶŗકƥ뼷ЌѠߊӿƙĀĄqӚӐȱͶrĀŀNj뼷ƦăĄڙᆃĀˈ˱뼶
ljĂċߩղϰϰĄŕՋĀ뼶ƜƚغͱϿĄȁħԚċЌѠȞײ뼵ЌѠĀŞžͱȁЌѠǔɘDŽջĤDžʅȁŢԚĂŝЌѠмŀ뼷ȚЌѠߊӿĈޡȉĔǩದćϢеԒͶ뼷ũ˧ȉŴĶӚӐʸǟȱͶ뼶ȚНʥ쨰ăĻŮʘľǗŔɫͱҽƱĎȉϢеӚӐʸǟȱͶ뼶
ſŚʘěڱȉƜƚŭƼЍěڱ٩ԏ뼷ۈिȜҬφڇʠԄӪӃɯɁ뼷ƦԄӪƜƚȜભŕęˌŒ뼶ȁˤ뼷ĞđćതڌպݰĀě֏ˡġŒĂᤋ뼷ЌѠďκӚӐĂжƬΙ뼵ƬвĀߊӿ뼶
ӍĴŢϢеɘDŽɘĄȌīϢеŕĈвĀƶʑ뼶эɘăȚȩФߊĉ˴ŢϢеŠĔඐŀNjĀȶ˸뼷ģĄƬߊĨƺĀƶʑ뼶ĴǎĄȱਢ뼶ȮŕŶĂơȉϢеԒͶĖĪĂơĀɘăˆ˽ɸľċŇĴ뼶ŚʠϵϢеɆԥϯȗශઆȓѣ49QTNFYKFG˥ʿŢۈƖŞҠě֏ˡɘDŽąĂЬз뼷ʪưФĈĀದćϢеĈߊӿȉŴĶɘ쨱ˤʋ뼷ɸľĀߊĉ˴ΞħŮđŴĶιďΚȥŪӪ뼶ĔċƄࡢħۈƖҠĀߊˌǀȗژąܔѧ쨗
ȁˤ뼷ħąŕęՃʇŞƬߊƯě뼷˄ϢеɘĈвॼ뼷κƙĖŗĪڨǴž쨰s đĈࡄNjŠƱķ뼶ǚŢϢеđϭࡄ
Nj뼷ਯȺĄćƸĀľԘġ뼷ϢеňͲďĨƴśĆĄśǘŬķͱĄȩǚˆޚƦǢ뼶ǞĎ뼷ĈƱķƷĨϢеƱ˖뼷ĂϢеƱ˖뼷ĆŪβĀǴĢƔďƬ뼶߀
s ĠɝũǽКʚϝ뼷˄ɑϢеȀŗĸdž뼶ĔĄĂƞڇϢеϨȉƸĀƤƶʑ뼶ĻŗȮqħƇĬr뼵qƧڒr뼵qƇĬr뼵qɑĆffɑгār뼵qĆĀğʑƧrDžɝƶКũ˧뼶
s ĞѩʑdžɃϢеĀѢˆ뼶ϢеƫĆĀɝʚŶ뼷ăđŮĄӕҢćŦƀ뼷ɝȠȱĀɝʚ뼷ĔƟĆĈĻĨȌīϢеŊĈĞĖĀʋĀƱʜ뼷ģĻŗӚӐŐϢеŢĆĀƱķ뼶
s ыħϢеԵĈҲĀʋ˖Ӫ뼶ϔĄҺ˱ĀȅѮѲʹ˖ӪģӖ
ŗźϢеƴīĆňķ뼷ĨdžɃŴĶĀ뼷ȮƦźŴĶŢĆмŀČƗ뼶
s źϢеƢƅĆdžɃŴĶĀ뼶ěڱĉ˴ƼƔdžɃŴĶߊĝЏʫغĀ뼶ȁˤ뼷ժዓȴ뼷ăđǙᛃ뼷ģăđߣŎǟśѢˆ뼶ȮĆĀɝŠɽʪ뼷ϢеĨѿʓƢƅĆĄdžɃŴĶƥǡǨĸĀƸ뼷ƦؼģěźŴĶƴīĆňժķŠůķ뼶
ʘľȉϢеƥǎĀˈਜŠӍĴĀɘ뼷ăȚĻŗźĆŨэТŪιͲ뼷ƑȶđĀĄĻŗƬĆĀߊĨƺŠϢеĀƫǼ߀뼶
JTKUVKPG)COCTTCĄ49QTNFYKFGɽઠ뼶49QTNFYKFGĄĂؽƖҠۈŝŚʠϵĀϢеɆԥϯȗශઆȓѣ뼷шĈο˩ࡒĀě֏ǀԥ뼶˽ȓѣĪĀۈƖҠӿʗɠħϢеǭȉě֏ȠȱĀјƶ뼶٩ƢނŰ뼷ɑˢˈȉJTKUVKPGԒͶ뼶Ǘ쨰EJTKUVKPGICOCTTCNTCYQTNFYKFGEQO뺭
76JUNE-JULY 2015
qɘăȚȩФߊĉ˴ŢϢеŠĔඐŀNjĀȶ˸뼷ģĄƬߊĨƺĀƶʑ뼶ĴǎĄȱਢ뼶ȮŕŶĂơȉϢеԒͶĖĪĂơĀɘăˆ˽ɸľċ
ŇĴ뼶rCHRISTINE GAMARRA
LRA WorldwideɽઠؽƖҠۈ
ƢԺ
76 Chinese Knowledgeindd 76 24515 1153 am
IBC IBTM China ADindd 50 13515 833 pm
ಌϾ٧
7 Sabah Tourism Board ADindd 7 24515 1235 pm
42JUNE-JULY 2015
WWHY SINGAPORE CONTINUES TO STACK UP
AS A PLACE FOR BUSINESS AND MEMORABLE
EXPERIENCES
SINGAPOREDelveInt
o
WORDS EL KWANG | KRISTIE THONG | GINA SIN
42JUNE-JULY 2015
42-44 Delve Into Singaporeindd 42 24515 1142 am
43JUNE-JULY 2015
e worked really hard to ensure that our attendees
feel like they are getting a luxury experience
where wersquove thought of and arranged everything
You really have to think of everythingW ldquo
HIGH-ACHIEVING QUALIFIERS OF US-BASED HEALTHCARE MARKETING CONGLOMERATE
FOREVER LIVING PRODUCTS WERE TREATED TO A TIME OF THEIR LIVES IN SINGAPORE
WORDS KRISTIE THONG
Soundproofed walls of the Sands Ballroom of Sands Expo amp Convention Centre Marina Bay Sands in Singapore could barely contain the pulsating excitement of the crowd Upbeat triumphant contemporary music and exuberant cheers could be faintly heard from the floor right below it Walking into the ballroom as an observer was an experience in itself illuminating hues of pink blue and purple danced along to the beat of the music in sync with cheers and dancing amid the crowd the dazzling lights fell against the unique clusters of crystal-like structures high on the ceiling resembling thousands of balloons just about to fall
This amazing sight was Forever Living Products Global Rally held in Singapore on April 19-27 2015 Forever Living
THE LUXURY OF HEALTH
Products a multi-level marketing company that sells aloe vera-based drinks and bee-derived cosmetics nutritional supplements and personal care products hosts an annual Global Rally to celebrate the success of its representatives also known as Forever Business Owners (FBOs) and award them hard-earned Chairmanrsquos Bonus cheques It is a time where the company shares new directions launch new products and provide training and inspiration
ldquoOur business model works in such a way that in order for our FBOs to be successful they must first help others reach their goals This ensures an environment of passion and compassion where people can aspire to be what they want to be and are given
the tools to change their lives for the betterrdquo says Ashley Hower director of marketing at Forever Living Products
ldquoBy having leaders and qualifiers hearing and sharing their stories and tips for success they are inspired to set goals and reach for their dreams The entire event is very celebratory and empowering ndash it feels like a big family reunionrdquo she adds
Each Global Rally sees over 7000 FBOs coming from 106 countries and runs on an extensive itinerary comprising training sessions lots of entertainment and unique experiences Having previously hosted the rally in Hawaii and London and heading to Johannesburg in 2016 2015 was the year for Singapore and for Asia
ldquoWe are always looking for new and exciting destinations to take our FBOs We want to make our Global Rally lsquoan experience like no otherrsquo and know that it begins with the destination selectionrdquo
While the country naturally holds up as an attractive tourist destination Hower shares that Singapore was also chosen in part due to its history that parallels Forever Livingrsquos brand values Drawing similarities to Singaporersquos founding father Lee Kuan Yew and his passion to create a safe and prosperous society for its citizens Forever Living Productsrsquo CEO Rex Maughan thrives on a similar belief of helping people from all over the world look better feel better and achieve their dreams
ldquo
42-44 Delve Into Singaporeindd 43 24515 1142 am
44JUNE-JULY 2015
Putting an incentive program of such scale is no easy feat Forever Living worked closely with Pacific World to ensure seamless logistics for travel meal planning and activities
ldquoWe worked really hard to ensure that our attendees feel like they are getting a luxury experience where wersquove thought of and arranged everything You really have to think of everything ndash how the attendees will feel when they arrive at the airport what their first impression of the hotel is the convenience of getting around what activities they enjoyrdquo Hower says
Some of Singaporersquos local culture and experiences were brought into the program this year Qualifiers were brought to Sentosa Island for a fun-filled day culminating in a beach party feast and entertainment Top
qualifiers were treated to a special dinner at Gardens by the Bay followed by drinks and desserts at Ku De Ta ndash arguably Singaporersquos hottest night spot on top of Marina Bay Sands Throughout the program there was cultural entertainment infusing Chinese and Indian influences and many opportunities for FBOs to try the local cuisine
ldquoSingapore was a fantastic incentive travel destination The melding of the cultural history with the modern Marina Bay Sands gave our Forever Business Owners a luxury destination and a cultural experience they couldnrsquot have found anywhere else Singapore was clean safe and easy to get around Our Forever Business Owners enjoyed visiting Sentosa sampling local cuisine and exploring everything Singapore had to offerldquo Hower says
ingapore was a fantastic incentive travel destination The melding of the cultural history with the modern Marina Bay Sands gave our Forever Business Owners a luxury destination and a cultural experience they couldnrsquot have found anywhere else Singapore was clean safe and easy to get around Our Forever Business Owners enjoyed visiting Sentosa sampling local cuisine and exploring everything Singapore had to offer
ldquoldquoS
Team Japan Endless entertainment
ASHLEY HOWERDirector of MarketingForever Living Products
42-44 Delve Into Singaporeindd 44 24515 1143 am
KLCC_10YAC_micenetAsia_ad01_0615ai 1 4315 848 AM
45 KLCC ADindd 45 13515 839 pm
46JUNE-JULY 2015
30 MINUTES WITH ALOYSIUS ARLANDO CEO OF SINGEX HOLDINGS PTE LTD GAVE BIZ EVENTS ASIA A LOOK INTO HIS VISION OF A SUSTAINABLE CONFEX BUSINESS MODELWORDS EL KWANG
With a vision to be the leader in the APAC business events industry Aloysius Arlando has no intention to rest on his laurels Since his appointment SingEx has invested a few million dollars in doubling staff strength and conducting robust research in curating events like the Internet of Things Asia which saw more than financial gains for the organisation and its customers The motivation to establish a more sustainable business model and the appreciation of the event subject matter saw the implementation of a two-prong approach in venue management and creating new industry-relevant business events that do not conflict with existing ones
ldquoWhether it is the eventrsquos return on investment or objective companies are looking for good return and value derived from matching buyers and
CREATIVITY TAKES BUSINESS CENTRE STAGE
DelveInto
THE GROWTH OF INTERNET OF THINGS (IOT) ASIAIOT ASIArsquoS GROWTH IN 2015NUMBERS FROM IOT ASIArsquoS INAUGURAL EDITION IN 2014
44 sponsors and exhibitors representing 13 countries10 increase 2100 trade visitors and conference delegates 288 growth
41sponsors and exhibitors representing
11 countries
A total of
1630trade visitors and conference delegates
58 speakers representing 15
countries presented at the conference
85 speakers from 16 countries presented at the
conference (almost double the of speakers)
4648 Delve Into Singapore SingExindd 46 24515 1143 am
When you choose the Fairmont Singapore and Swissocirctel The Stamford you gain access to more than 70000 square feet of state-of-the-art and multi-functional conference and meeting space at the Raffles City Convention Centre Strategically located at the heart of Singaporersquos business district just 20 minutes away from the airport enjoy unparalleled convenience and accessibility Our team of outstanding conference concierges offers support every step of the way and helps ensure that your meeting or event is a rousing success each time
For reservations please call +65 6431 5534 email salessingaporefairmontcom or visit wwwfairmontcomsingapore
THE CHOICE FOR MEETINGS
47 Fairmont Singapore ADindd 47 13515 825 pm
48JUNE-JULY 2015
sellers as a business solutionrdquo said Arlando
The process of creating events ndash whether it is based on a national agenda like Singaporersquos wish towards hosting more healthcare events or opportunities identified through research on key industries to drive tomorrowrsquos growth ndash could take six to nine months
Arlando explained that each curated event should have a lifespan of five to 15 years It must meet the evolving needs of the industry and marketplace while flexible enough to allow the event agenda to morph with the changes in technology or other trends One perfect example is the way traditional exhibitions have morphed into CONFEX (conference-exhibition) multi-faceted platforms to drive engagement through meaningful content shared at conference sessions and business connections and exchanges on the exhibition floor
hether it is the eventrsquos return on investment or objective companies are looking for good return and
value derived from matching buyers and sellers as a business solutionrdquo
ldquoldquo
ALOYSIUS ARLANDOCEOSingEx Holdings Pte Ltd
W Throughout the interview the humble and pensive leader used the collective ldquowerdquo more often than ldquoIrdquo in his sentences When it comes to leadership and talent discussions Arlando expressed his passion for meeting people from all walks of life He ensures his team is a good mix of background and professional attributes His team is important to him
ldquoWe respect our teamrsquos personal moments of needs whether it is new working mothers or one who becomes a carer for the family As human beings if we can take care of our family needs we have won half a battle (in life)rdquo
Arlando keeps his team engaged through no-strings-attached coaching and transparent communication With a big smile and coy laughter Arlando defined the importance of transparency by saying that he graciously obliged when his team asked him to smile more frequently
EVENTS CREATED BY SINGEX
$$$ CONVERSION
KEY INDICATORS OF SUCCESSszlig Client feedback on successful connectionsszlig No of deals and business converted
szlig WasteMET Asia 2012 amp 2014szlig Last Mile Fulfilment Asia March 2015szlig RehabTech Asia March 2015szlig Internet of Things Asia 2014 amp April 2015szlig Radiology Asia May 2015szlig WasteMet China July 2015szlig Green UrbanscapeAsia 2013 amp November 2015
szlig RSA Conference Asia Pacific amp Japan 2013 2014 amp July 2015
szlig International Conference on Sustainable Development 2013
szlig ASEAN Business and Investment Summit 2014
NEW-TO-MARKET EVENTS
MANAGED EVENTS
617 BUSINESS CONNECTIONS made at the inaugural Last Mile
Fulfilment Asia 2015 in March 2015
403 SUCCESSFUL MEETINGS conducted at the exhibition floor
S$122 million worth of deals generated from inaugural Greenurbanscape Asia 2013
4648 Delve Into Singapore SingExindd 48 24515 1143 am
49JUNE-JULY 2015
Quay Room
CITY ESCAPEA RECENT STAYCATION AT
PARK REGIS SINGAPORE SHOWS THE POSSIBILITY OF GIVING YOURSELF OR YOUR MOST DESERVING
EMPLOYEES A BREAK EVEN IN THE MOST BUSTLING
PLACES IN A CITYWORDS GINA SIN
Just a stonersquos throw from one of the most vibrant entertainment scenes along a historical riverside known as Clarke Quay the 202-room Park Regis Singapore would do well for business retreats
Surrounded by lush greenery Park Regis Singapore was first opened in 2010 and has recently completed a SGD3 million (USD22 million) facelift that saw the reception move from the ground floor to the third a new all-day dining FampB venue upgrades on bed items and a complete makeover of the lobby meeting room and rooftop bar
Stretch the lethargy away in the morning with a poolside yoga class where a refreshing waterfall cascades into the 25-metre-deep pool Then
refuel with a power-packed breakfast at Twenty3 Drink amp Dine with the wide variety from its buffet selection
Clarke Quay may be popular for its nightlife but there are also lots to explore such as the numerous hipster cafeacutes bars and restaurants within the vicinity Hotel guests get 10 percent off their bills of participating food and beverage outlets by presenting their room cards
Visit the Asian Civilisations Museum located close by or attempt the adrenalin-pumping G-Max Reverse Bungy along the riverside Choose to
Singapore River Cruise
dine in one of the restaurants or head back to the hotelrsquos Royal Pavilion for their signature Cantonese dishes such as the Royal Smoked Duck and the Wok-fried Mashed Fish Noodle with Lobster
Sign up for one of Park Regisrsquo cocktail classes as a team-building activity for up to 10 guests by June 2015 or conclude meetings with a sunset cruise disembarking from the quayside Watch as the sun sets and the neon lights of Boat Quay and Clarke come to life Spot landmarks and bridges such as the Raffles landing site the Merlion and the Cavenagh and Coleman bridges End the day with more cocktails at Revive the hotelrsquos rooftop bar that is not opened to public until the fourth quarter of 2015 It can be hired for intimate cocktail events of up to 50 guests with outsourced furniture
An incentive package featuring some of the activities mentioned above is available for corporate group bookings until the end of the year
49 Delve Into Singapore Park Regisindd 49 24515 1144 am
Hongkong
26 - 27 August | Grand Hyatt Hong Kong
50 ACTE ADindd 50 13515 823 pm
CMY
51 Pacific Worldc ADindd 51 13515 752 pm
Twice the percentage of Buyers than in 2013 expect to conduct business valued at over
1million
The 23rd ITampCMA and 18th CTW Asia-Pacific
29 Sep ndash 1 Oct 2015Bangkok Convention Centre at CentralWorld
Bangkok Thailand
Incorporating Luxury Travel
Exhibitors amp Sponsors Corporate Travel ManagersConference DelegatesMedia | Corporate Travel
Exhibitors | MICE amp Luxury TravelBuyers | MICE amp Luxury Travel | Association Professionals amp ExecutivesMedia | MICE amp Luxury Travel
wwwcorporatetravelworldcomapacwwwitcmacom
Look At What We Achieved In 2014
Over 2500 MICE and Corporate Travel professionals including association executives and luxury travel buyers from 55 international territories
84 of Exhibitors expect to receive orders within a year
40 of Buyers confirmed procurement on-site with Exhibitors
Host CountryOrganised By Supported By
gtURXP[ltTSXP
4]S^abX]VP]SBd__^acX]V0bb^RXPcX^]b
Industry PartnergtURXP[0Xa[X]T gtURXP[ET]dT lt^Q[XT0__Pac]Ta
ltTSXP0U[XPcTb
Very impressed with the overall organisation quality of buyers and
remarkable welcome reception euromic Belgium
Exhibitor | Christophe Verstraete Executive Director
Great avenue to obtain research information from diverse regions and
destinations Association of the Polish Media Poland
Media | Robert Pawelek Journalist
I got to renew or discuss contracts and build new relations Panorama-Medica Group Co Ltd Thailand Buyer | Katherina E Lempert-Dober Chairwoman
The discussion session was a good sharing session for all my peers Gemalto Singapore Corporate Travel Manager | Jean Bey Senior Buyer - Asia
52 ITampCMA BKK ADindd 52 13515 806 pm
53JUNE-JULY 2015
THERErsquoS NOTHING LIKEAUSTRALIA
Produced by Business amp Tourism Publishing Asia Pte Ltd and Business Events Australia wwwbusinesseventsaustraliacom wwwbizeventsasiacom
53-68 Australia Supplementindd 53 24515 400 pm
54JUNE-JULY 2015
UNLOCKINGAUSTRALIArsquoSNEWEST TREASURE
The Adelaide Convention Centre welcomes the world to its new state-of-the-art facilities designed with the event plannersrsquo future requirements in mind It is surrounded by premier entertainment sporting and medical precincts and set on the cityrsquos revitalised waterfront district
Find out more about our brand new building at adelaidecccomau
53-68 Australia Supplementindd 54 24515 1145 am
55JUNE-JULY 2015
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56JUNE-JULY 2015
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57JUNE-JULY 2015
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58JUNE-JULY 2015
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59JUNE-JULY 2015
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60JUNE-JULY 2015
Discover a zoowithout fences
THERErsquoS NOTHING LIKE AUSTRALIA FOR YOUR NEXT BUSINESS EVENTPLAN NOW VISIT AUSTRALIACOMBUSINESSEVENTS
TAU0105_297x420_Zoo_V1indd 1 11052015 520 pm
53-68 Australia Supplementindd 60 24515 1145 am
61JUNE-JULY 2015
Discover a zoowithout fences
THERErsquoS NOTHING LIKE AUSTRALIA FOR YOUR NEXT BUSINESS EVENTPLAN NOW VISIT AUSTRALIACOMBUSINESSEVENTS
TAU0105_297x420_Zoo_V1indd 1 11052015 520 pm
53-68 Australia Supplementindd 61 24515 1146 am
62JUNE-JULY 2015
53-68 Australia Supplementindd 62 24515 404 pm
63JUNE-JULY 2015
AD
EXPERIENCE WORLD CLASS OPENING DECEMBER 2016
Artist impressions courtesy of Hassell + Populous and Darling Harbour Live
Introducing a new world class convention exhibition and
entertainment destination on Sydneyrsquos sparkling harbour
With an integrated design and best practice facilities you will
be within walking distance of Australiarsquos largest business district
financial centre and hub of thought leadership and innovation
ICCSYDNEYCOMSALESICCSYDNEYCOM +612 8297 7600
MANAGED BY AEG OGDEN
THEATRE EXHIBITION CONVENTION
53-68 Australia Supplementindd 63 24515 1146 am
64JUNE-JULY 2015
53-68 Australia Supplementindd 64 24515 404 pm
65JUNE-JULY 2015
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66JUNE-JULY 2015
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67JUNE-JULY 2015
E X P E R I E N C E U N F O R G E T T A B L E E V E N T S
S Y D N E Y rsquo S M O S T U N I Q U E V E N U E
A U S T R A L I A NT E C H N O L O G Y P A R K
CONFERENCES I EXHIBIT IONS I CORPORATE MEET INGS
TRAINING I FASHION I PRODUCT LAUNCHES
AND MUCH MORE
salesatpcomauPh +61 2 9209 4220wwwatpcomau2 Locomotive StreetEveleigh 2015
53-68 Australia Supplementindd 67 24515 405 pm
68JUNE-JULY 2015
AD
Contentindd 5 261114 1051 am53-68 Australia Supplementindd 68 24515 1146 am
69JUNE-JULY 2015
Engage
From April 30 to May 10 a total of 235 million visitors ndash including 153000 international attendees ndash took part in 200 events conducted throughout host venue Coex from culture exhibitions and conventions to promotions performances and even a beer festival all of which served as an effective marketing platform for the clusterrsquos stakeholders
Among the major events Asiamania a multi-nation business and cultural trade show running from April 30 to May 3 included promotional booths from Korea Japan China and Russia each exhibiting various cultural assets from across the region Contributing to the local MICE presence was the Seoul Tourism Organization whose promotional stand was modeled after
C-FESTIVAL IN SEOUL DRAWS
GLOBAL AUDIENCETHE INAUGURAL
ldquoC-FESTIVALrdquo PROMOTED THE
CAPABILITIES OF A NEWLY-FORMED
GANGNAM-BASED ldquoMICE CLUSTERrdquo
OF EVENT VENUES SHOPPING AND
ENTERTAINMENT PROVIDERS
Seoulrsquos ancient city walls while the Korea Tourism Organization stand introduced visitors to other national destinations Other key events included a ldquoCulture Techrdquo fair and a ldquoCreative Urdquo exhibition zone The festival was organised by the World Trade Center Seoul MICE Cluster Committee
Created to increase competitiveness and allow for joint marketing strategies among members the MICE Cluster initiative unites 13 major companies involved in the business events community including and surrounding Coex which along with the nearby Korea World Trade Center was recently designated a ldquoSpecial MICE Tourist Zonerdquo by local government agencies Members also include business hotels department stores entertainment complexes PCOs and more such as Korean entertainment agency SM Entertainment which appointed K-pop stars EXO as official C-Festival ambassadors
In addition to the festivalrsquos promotional benefits for its members the ROI across 11 days also demonstrated the effectiveness of the event The Coex Seven Luck Casino a foreigners-only
venue for example saw a 401 percent increase in custom compared with the same period in 2014 while the five-star Grand InterContinental Seoul Parnas ndash also part of the complex ndash saw a 209 percent increase in room occupancy over the same comparative duration
ldquoThrough our first C-Festival we were able to see both new growth and the take-off of the MICE industry which is still a new industry for Seoulrdquo said Coex president and CEO Byun Bokyung He went on to affirm his commitment to ldquocontinue building and showcasing diverse content in order for the Korea World Trade Center to become the centre of the MICE industryrdquo
Stephen Kwak an assistant manager at the Seoul Tourism Organization agreed with the growth potential of the C-Festival in the coming years saying ldquoIt helped Seoul by emphasising various tourist attractions that MICE delegates would enjoy visiting during their stayrdquo With the weekend proving the most popular for Asiamania Kwak said that feedback for the Seoul booth was positive with visitors remarking that it ldquowell-represented the cityrsquos diverse offeringsrdquo
Love Heart Project
WORDS BEN JORDAN
69 Engage Coexindd 69 24515 1149 am
70JUNE-JULY 2015
Engage
With many UNESCO-heritage listed sites and venues in the world to choose from one group chose the much revered West Lake in Hangzhou as the centrepiece for an event Some 90 guests from Canadarsquos York House School travelled to the picturesque destination for a cultural trip planned around a golf tournament
The guests arrived at Hangzhou Sofitel Westlake Hotel on the first day What awaited them was a lavish welcome cocktail and gala dinner set up at the Sky Garden with views of West Lake as its background
The next day was where the program truly began Guests were divided into two groups ndash the Golf group and Parents-Child group ndash according to what guests preferred The group for golf headed for a friendly tournament at Fuchun Resort Golf Club while the other enjoyed a spa session and a tea tasting ceremony The children spent time at Zoo Coffee a creative club located in a shopping mall where its unique set-up resembled a quiet forest wonderland with a myriad of wild animals
Guests then went for a boat ride over West Lake and watched a large landscape live performance created by three renowned directors ndash Zhang
WEST LAKE STORY
A TRIP PLANNED AROUND HANGZHOUrsquoS REVERED WEST LAKE TELLS OF THE DESTINATIONrsquoS RICH
CULTURE AND SCENIC STORIES
Yi Mou Wang Chao Ge and Fan Yue Guests visited the largest isle in West Lake which is called ldquoThree Pools Mirroring the Moonrdquo and covers an area of 6000 square metres The shadow of the isle the elegant garden and the scenic beauty combined makes the isle one of the top 10 West Lake attractions particularly popular during the Mid-Autumn Festival
The group also visited the ancient He Fang Street which has a profound history Consisting of the historical commercial civil and architectural culture of Hangzhou it is the best place
to get acquainted with the destination Groups also enjoyed the ldquoSong Cheng Eternal Loverdquo drama which is known as one of the more acclaimed shows in the world The performance describes the hardship of Liang Zhu ancients the magnificence of Song Palace the fierce battle of Yue Gu Jun the song of Liang Shan Bo and Zhu Ying Tai and the song of the white snake and Xu Xian These stories are told through a spectacular display of sound light and stage effects
70JUNE-JULY 2015
Sofitel Hangzhou Westlake Hotel
Golf tournament
70 Engage Hangzhouindd 70 24515 1149 am
71JUNE-JULY 2015
Engage
Aprilrsquos Wine Down Wednesday organised by ACI HR Solutions and Biz Events Asia gave guests the privilege of a first look at the new Club Lounge at Hotel
Jen Tanglin Singapore (formerly known as Traderrsquos Hotel at Cuscaden Road) Over 90 professionals from
the MICE travel tourism and hospitality sectors networked over drinks and a buffet spread with an
impressive display of sweet treats Guests also had the chance to look at guest rooms on the newly revamped
Club Floor The event was sponsored by Hotel Jen Tanglin Singapore and duetto
HAPPY SNAPS
FROM WINE DOWN
WEDNESDAY
71 Engage Hotel Jen WDWindd 71 24515 1149 am
72JUNE-JULY 2015
ćľŅǴŭƀ뼷āĶɽĄŗۍĉדĀϝĀŞ뼵ϾĀЌѠͱກĀěɁǟħކՠĀǚ뼶ĔȏϝĀŞ뼵ЌѠŠěɁǨͳȩĀĄqಌϾr뼷খأćӃɯӍЌѠ˖Ӫˡġ뼷ĉĶǨɶᅆŠڥĀďĄಌϾĀǃɩ뼷ƦϿĠě֏˺ॎӃɯģĝćĞƶѲʑħϢеǙҜಌϾɆԥ뼶ȁˤ뼷ĔĂʿāĶјǭŗqಌϾrǟħ٧Āǂʚ뼶
ľŅǴċʃ뼷āĶćĂȏοȢКɁʸˋˡʭĀʗˡĉՂNjȒŠğʑ뼷ɝŴĶƧħqಌϾrĪǭػ쨵ĖqಌϾrĴ뼷ƣźŴĶԒĞĖƇĬ쨵뼶ӗęĠĀĉĀƫĄ쨰qಌϾrźŴĶԒĞĖŕķ౯ĀЌѠŠԚċЌѠȞײ뼶ȆƻɝӍqۈिrǟħĂċŞҠƣźŴĶԒĞĖƇĬĴ뼷āĶǨīĖĀĄ쨰NJ뼵Ġʻ뼵Ljǥ뼵ݶиĀʇҌŠȱਢɁ뼶
ឧࡢ뼷ભȘʆĉˍĂĀۈिȢćᎴŐ뼷Ʀďě֏ˡĎĸ뼷ۈिŞҠஅƧĂԿԵĈवƺĀęኧ뼷ڇۃŎƼЍĀԄӪӃɯĉՂǡϰ뼶āĶȠƱ뼷ĔĂԿęĀ
ኧďĄࡒĀNJ뼶ȁˤ뼷āĶјǭŗလिNJۈǟħĔĂʿĀǚǦ뼷ŗĸdžفĀƄਬƺ뼶လف˧ǘdž뼷χƎǢĈԣŭĀ뼷ĄġŚŕƳĀهƞ뼷ԵĈqġŚσفƥيrĀݔ؆뼶அƧƜƚॸćॸĂɁƜƚĂƟ뼷фĘĀလفӲ˴ƄΡȸĠɹ뼵śĠɹ૨뼷ĝđħфĪҍ۵ӲĂśȥſƄᐻĀσ뼶ƄΡۈिŞҠƧƍͳ뼷ƄΡȺໆѲĈĠĬϵɘ뼷ۈि˧ăěģăˆϚȺNJĀ뼶
ćĔċˊʃ၅٧ƀ뼷źāĶĎĂŐΥҨqಌϾrĔċӛʚ뼷ĞĂĞǨͳȩĀĖЪĄƇĬ쨵Ⱥǰ뼷ಌϾ˄ăĂǭđᔐ쨱ಌϾģăĂǭ୨ăĻӍ뼶ŮđāĶҕċԳʇĞĂĞ뼷ȺǰāĶƲĐĝŀƜćಌϾƥġ쨰NJ뼵Ĵǎ뼵Ծ뼵ϔϙŠ뼷ĔĂȏŢāĎĸďĄಌϾ뼶ůķƜćȆĪ뼷ƓěŀƜġĀŇƂ뼷ŕȶđĀĄģđΓīΰĢŹ뼶ڒ
Ƿ୯փఔŨ쨗
ಌϾħˀ좄
ŭʃʃ
ǚтƂύĘʄӃɯٲ뼶ɑջ୯ѮąƬϢеϨȉʇĀ
ȶđȡ뼶
$KXGPVUۈि뼷KDVOſŚĂĀۈिϱǭɆ
$KXGPVUۈिĄŗĪƯĀě˴ӍϱǭЋƶɆ
ȱĈŪ
ɽৠ٧elbizeventsasiacom
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72JUNE-JULY 2015
72 Chinese Editorial Lettersindd 72 24515 1150 am
73JUNE-JULY 2015
73MAY 2015
ƼЍ˗ՅЌѠ˥ʿಌϾЌѠˡϘċȞײʗ२ĉƯ뼷ħಌϾЌѠǭąƼĤĀԶѤ뼷ģǞơըdž˽ȞײŢƍͳಌϾӃDŽĀăגɸɾ뼶˗ՅЌѠ२ĉƯȜƍͳѲʹȉಌϾժΆʪʸćĂŐ뼷ƯʭѲʹҺʓа뼷ɡӴĀԜӍࠒΙĀ˝ՊƑħϭދ뼶ȮύNjęϙѲʹ+CEQDWEEKѲʹ˄ύʕᘶƋʕǟĀĻːࢬѱΙǝ뼷ĖƋʕďĀՒŞጣ뼷ǞĖƬԐԵ뼷ఁบጣ뼷৯χƯغĉ˴˖뼷ƲĂċժΆĝɩĖߙϜߝ뼶
ć˗ՅЌѠ२ĉƯĘ뼷ȜĈʈʞɩľߙϜাۋĀƯغĉ˴ΏDŽ˖Ӫ뼷ȺġಗĂǩDŽ؈ǂೀ뼵Ăǩೀ뼵Ăǩ˗Յਓĉ˴뼷ŗӍĂǩƼЍਓϢ˖Ӫǀȗ뼷ŴĶȜࡄħਓϢĘԭċȡĀ˖Ӫ뼶źƲʞऒĀਓϢʠߔಌϾӃDŽĀχ₈Ƭʇ뼶
ĤȀะɸľʞĎĢſŚʘ뼵96뼵չՍȓѣ뼵ՍၽݭDŽ뼵ଔӘݭDŽŠײĀӅśଋąύݔƬЌѠמćĤȀะऄЌѠঢ়ډЌťࢨƬЌѠݔDŽĀмȞॏě뼶ćॏěĘ뼷ڏˡߊͳȩˋśଋਓॏ˽מćƼЍĀŕĤмˡ뼶5ampŚܕߝĈՃȓѣ쨞ĤȀะ쨟ɽઠKUCڱӍěجƖҠӍūǕ쨣Ӄɯ뼵ƱůۈGGJCPԶФ뼷ˤơƜƚħęŝՇҜąĂċĻŗःˤιȸ뼵จęĉȱͶŠąݔƬЌѠŕĤƚяĀĂċݘČƯě뼶
73JUNE-JULY 2015
ɾϒǛТঢ়ЌѠמġŕęĀΪӃࢰȞײǛĎӽȜɘɾϒ⏜ࠑ뼶٩ʹćŭũˡ뼷⏜ࠑǛĎӽʇҌȜшĈǎϢӭ뼷˄ѲĈǚϗᤂːƶМĀěڱӍƜƚɁŞ뼷ಗƪċၰěढ़Šċěڱढ़뼶ˤơş֏ϝĄҬŅŭǛТঢ়ЌѠמȉ1TKGPVCN5GC8KNNCUCPFQVGNQORCP[VFڑ፴ৗڱćǘ⏜ࠑũѲ˟ȷǛĎӽЌѠŗĎĀԨĂċϝ뼶
क़Ś쨞OCTCӘЌѠӍʇҌ҈ثQVGNU4GUQTVU쨟ǘඳୌसӘራҠũѲĀ҈ثӘЌѠ쨞OCTC$CPIMQM쨟ć˥ūڏDŽąοȢКĀũˡ౯К뼶҈ثӘЌѠѲĈǎϢӭ뼵Ăċঢ়ډƄ˪േ౸뼵ĂŝʞǘljڝĀЌť뼵ĂċĐɒذƬʇħМƬĀƄჾКၰěढ़뼷ŗӍƪċĠβĨढ़뼶ĠβĨढ़ĀʋύරඌغŪ뼷ĻźӖĀĢƔʾϞɌʭ뼶ب
73 Chinese Sound Bitesindd 73 24515 430 pm
74JUNE-JULY 2015
ŊĈĉĻŗΞĘʄĄĂǝƄՃĻĨ뼵ĠĠӴĀŚęĝ뼶ȺۍĉדĀटĐę뼵ᇱЉĀΝբŠƍͳĀ϶ᇫሊş֏ĀŀƚໆѲȢĄġŚǀ뼶ȮϾĀʁĤҠ뼵ăߟĀĤĐŞઝǒҠĖōǩĀʋභ뼷ĘʄƄĴƄăćᄏƜƺŠŀƯ뼶
ĘʄĨŪħġŚě֏ˡĀȶ뼷פą؈ŠӃɯٲŢ˺ॎӃɯˡӪĀڇŠ؈ॸဩ뼷ԨĂĈϙʲɫĄˬιʘĀşТ뼷ȺˢϞవȘʆęΝ뼶ăΡǷȮċŚŝǝΝśşǡϰĘʄ뼷ĝĨڨǷŗŕŨĀĴǎĖТ뼶ĘʄӃɯٲŚӃɯਇɘǥːϵŀȩФ뼷ύǘĈŎԭħϔϙĀιʘ뼷ĘʄƲŭĝڇۃąƞęՏŚěڱӍ֏זĖĔƀڏDŽ뼷Ȇġďಗą(QTOWNCวݭġŚę˺ظ뼵ցЍ҈뼷ŗӍɩᕹϝĀĘʄŚĴظঌєŠĘʄŚǗΆ뼶
ϝĀŞϯȗȓѣӍƜƚॸȓѣXGPVU6TCXGNUKCƼЍჼƂɽǀȗCZCPVCUWYCPćă΅ǡŗ+ɮŝĀǻśଋąćĘʄڏDŽĀŚě˺Ӄɯűזě쨞+6JKPC쨟뼶Ŵćˈɩ$KXGPVUۈिਲ਼ɝĴȩФ뼷ĘʄćĔŭƀşŀąňęĀȻ뼷ƦؼĝĄŎᇫሊĀƶˋş֏뼶
qŢǘěغڱĎĸ뼷ĘʄĻĸԵĂНĈϙʲɫ뼷ƦؼąƄՃĻĨ뼶פąЌѠƥʋ뼷ĘʄŃĈňĠăǜՏĀɁŞŗӍԵĈȆŞɡĀբžŴĶ˝Պ뼶r
ěڱɁŞҤćĘʄĘʄшĈϿĠęՏě֏Ɂࢰ뼶ĘʄĤŚűז֏ƺĀŚڇۃġķďĄȺġĂċŕԵזӍƜƚɁࢰ뼷ƦؼģĄĠŭĎŚޱǫʕˡѩŞ뼶ĘʄȘűě֏ġķģĄڏěĀז֏ԨĂċډĀŚě֏ɁŞ뼷ƑĄڏѩĂȸ֏ěƂĀχџ˝Պ뼶ԨĂċџলĀɁŞĄĘʄŚěڱġķ뼶ĔċŗڏѩęՏŚěڱ뼵ԄӪΡƦʄʭʋĀěڱġķŞހŝݖઽͲġķ뼷ʁƶdž
Ęʄě֏ˡLjϋ˓ஸ
Ǘ˸뼷ȉʋභоŚӚ౨եȠʫ뼷ιʘѲƶϔŨຂ뼷ŞȗʞīĐћয뼶ěڱġķшĈĂċǚϗːƶМ뼷ĻગĉĀƄჾՏၰěढ़ŠċęŇăDž뼵ɧϜᰋࡊĀĠβĨěڱढ़뼷ߴĈŕϵɘĀƬڐͶՕӍǜཥѲ뼶ˤʋ뼷ěڱġķʭģѲɪĀʁƶեęЌѠ뼷шĈǎբҍϾϢӭ뼷ѲӍěڱԜӝ˖ӪमƼ뼷ĻӖՏĀěڱŠƜƚ뼶qrƼЍΡ뼵2ʠĉěӍͶԉěڱ뼵ljۈिş֏ݭDŽŭěŗӍġŚŭĘʄȘűěũDZȐၰĝćĔƀڏDŽ뼷˄ɩĖƶ뼶
ĘʄŕĤɁࢰ숯숯Śŝě֏ġķ쩑ӅNJǩ؆ħ0CVKQPCNZJKDKVKQPCPF
QPXGPVKQPGPVGT쨞5JCPIJCK쨟뼷Һ؆q0쨞5JCPIJCK쨟r쩓Āśƍ뼷ȜźϿĠۈƖŞҠĀതڌŢƋᓮƔ˫ɡ뼶Śŝě֏ġķύŚŝԄӪˌŠĘʄ؈ʸǟդӚ뼷ɽӚ౨ǚϗħоːƶМ뼷؆Șʆƥŕ뼶ě֏ġķшĈоːƶМĀبʭ֏ɁŠоːƶМĀبʋ֏Ɂ뼶بʭ֏ɁಗċęՏ֏ढ़Šċ٣ܪևŇĀ֏ढ़뼶ƲĂċęՏ֏ढ़ĀǚϗħːƶМ뼷ևŇĀ֏ढ़קːƶМ뼷խǫߴĻˢТ֏ढ़뼶ˤʋ뼷Śŝě֏ġķģѲĈċęŇăDžĀěڱढ़뼷ĻગĂχƁԮĉăDž뼶ǟħϝǡȘʆĘǚϗŕę뼵njːŕƬĀě֏ෞʸɆϝ뼷Śŝě֏ġķנמˀ뼵ઝǒ뼵Ԑߺ뼵ǘĂɆ뼷ŃѲĈѩȓ뼵Ԅˡġķ뼵ɪЌѠDžѲ뼶
Ĉqʁƶแrƥ؆ĀĘʄŗȺযĀęڇۃĀӃɯѺ۷ࡒNJЪጠŗӍՏĀŚě֏ƜƚǡĎڏѩ뼶
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NJ졿ఫ
74-75 Chinese Cover Storyindd 74 24515 1150 am
75JUNE-JULY 2015
qύǘĈŎԭħϔϙĀιʘ뼷ĘʄƲŭĝڇۃąƞęՏŚěڱӍ֏זĖĔƀڏDŽ뼶r
ːĘʄӃɯٲŚӃɯਇɘǥ
ȞЌѠ뼶ĔŝЌѠŮĈǎϢӭ뼷Ӛ౨ǕǻύĂƁڝƬĀūǕݱɽˌ쨞Ӛǘŭͳ쨟ǨϐӚƦŪ뼶
ĻગĠǩਓϢ뼷ƦؼшĈۍĉٵґĀƬסĐɒذŠʕђĀϜٲ뼷ґʸˈƞՏĀƜƚ뼶ĀѲʹĄǘŗǡΟǼĀϜٲϐҜȥŪ뼷ƧȺŒŞ΄ąˈľŅȉλĎĀȗЯ뼷ŐଟĀŬǰƅ뼶
ԨĂċກĀɁŞקĄк˟뼶к˟ĄĂċמඵӭŠЌťǘĂɆĀ२ĉě˴உǒˌ뼷ŞƳĘʄĀġķŞь뼷ĄĂċʗŦȏˣߜĂċћ뼵뼵ΜĀˬǎ뼶ƜƚॸĻŗಶůĔƀĀˬǎǟħƜƚɁŞ뼷ŕґʸăɸľĉĀƜƚ뼶
ӃɯѺ۷ࡒĘʄшĈযĀ˥ͳΝNJЪጠŠ۵ĠΦࡡ뼷եϒĀՕNJȉŞĤɭɌĀĠƟNJȠઽʸ뼷ŪąĈĀʄ৫NJ뼶ʋභоŚӚ౨űז쨱ĈŎɸľŭĀġŚԽڄӚ౨ȉѲʹɧϜĀԽŠdžͳ΅ăෲĀΝᴂዣχƎঞĄȘʆɯϢĖĘʄĴĀκɯƥŞ뼶ʞǘᐤҠŠ༽ҠĈŎĀࡊŚĀƳߋӭӚ౨뼶ĔȏբžĝĄ˺ॎӃɯͱƜƚǡӍƜƚŶĀŕމŅ뼶
ͻĘʄŮĈŒѧǫԘĀեϒᆶŝԳŠƬďĻˢТĀसӆŠിӆĝĄڏѩě˺ӃɯĴăĻǸľĀӗމƥŞ뼶
ĤNjƄՃĘʄшĈϿĠڏѩęՏŚ֏זŠěڱĀɁŞ뼷Ʀ۵ĠĀϾӍԄӪЌѠģĝшĈϵɘ뼵मĀʗˡěڱѲ뼶ƜƚॸĞߜˣο˩ܪĀɁŞ뼷ĘʄȜĄĆĀŕՊ뼶˝މ
ƜƚॸăҨছ˝Պć06ĘʄڏѩĂɁϜЬƬݔĀ৫Ţ뼶ĔŝΪφĠŭષ۵ĠDŽˡę˺ĀஉǒˌȜ२ĉěǨ뼵ډԐढ़뼵Ќኃ뼵ঢ়ډфŠஉǒˌʪʸħĂɆ뼷ħƲĂʞĎਓǙҜǡǨλĈĀ৫ŢɆԥ뼶உǒˌԵĈĻગĉνӐКٮЌ৫Ţ뼷ͱĉၰěКĀˬǎ뼶ǩŚĀԐढ़ǂೀ)TCPV$TWPUGFGPŃĻħƜƚʔǻǭ˱뼷ŗӖਓϢĀˍ뼶06ĘʄɆƍĀĄћĂƄȕĀȞʞ뼵ՇҜƺŠџݔ뼷ŕґʸ
ćĔƀڏDŽĤмȞşҘě뼵Ĵল뼵ƜƚŶ৫ŢŗӍΡě뼶ǨŗŚōǩȞײƧʑӘϙ뼵ı҈뼵KOO[JQQ뼵ᅱᅧ뼵วѩŴĶĀƜƚ뼶ڏŠɲϜϙĝ˝ՊćĔƀݭ
АҔćĘʄϒʋභƳΟǼĤܪҠʭ뼷๗ŭĘʄȘűڏѩŞĀnjĴѲʹ
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ТŪιͲĔٯĄƦͲȒĀƂ뼷ĻĄۍĉדኁĀĄЌѠӍӃɯ˖ӪˡĀߊӿϰϰఆĨƚȡ뼷ŊĨӍĴŢϢеɘDŽڥɘ뼶뺭
ćǗŔɫ뼵55뼵ȖŠ)EJCVDžǗŔʘԭħşТĀƎĐ뼷ĉȉĉƥǎĀˈਜঞĄӚӐŠάȱͶŕȶđĀƶК뼶Ţǘߊĉ˴Ďĸ뼷ĈąĔȏǗŔʘĀৗՎ뼷ŢϢеɘDŽɘďȻīΜƦͲڏ뼶Ļ뼷ďϝǡĀŰߧƦҶ뼷ЌѠӍӃɯ˖ӪˡĀߊӿڥఆĨƚȡ뼷ŊĨӍĴŢϢеɘDŽٯɘ뼶뺭뺭
२ĉϢе˖ӪĄࢨˡŪβĀȱਢ뼷ਯȺĄćЌѠ˖Ӫˡ뼶ĂŝśɡĀЌѠκΓīƧźĢŹǜതڌŢƋҠŒũĎ뼷ąĢŹŠതćɳ뼷ĈĠɹ쨵ňĠĴȊ뼷ࡍהŢƋĀڌćϢе˖ӪĔċցΆĘ뼷ЌѠߊӿТăĖЌѠćܦΰɌʐਓϢŦƟĀnjː뼶
ͱϿߊĉ˴ˆ˽ɝĂɝĢŹĔċɝʚ쨰ϢеěǂƚȜŀNjιƈāĀʅȁĄƇĬ쨵ȺǰďĄǥʿĀӷݦȱͶŠϢеĀฑࡄʇ뼶ĂҶŗકƥ뼷ЌѠߊӿƙĀĄqӚӐȱͶrĀŀNj뼷ƦăĄڙᆃĀˈ˱뼶
ljĂċߩղϰϰĄŕՋĀ뼶ƜƚغͱϿĄȁħԚċЌѠȞײ뼵ЌѠĀŞžͱȁЌѠǔɘDŽջĤDžʅȁŢԚĂŝЌѠмŀ뼷ȚЌѠߊӿĈޡȉĔǩದćϢеԒͶ뼷ũ˧ȉŴĶӚӐʸǟȱͶ뼶ȚНʥ쨰ăĻŮʘľǗŔɫͱҽƱĎȉϢеӚӐʸǟȱͶ뼶
ſŚʘěڱȉƜƚŭƼЍěڱ٩ԏ뼷ۈिȜҬφڇʠԄӪӃɯɁ뼷ƦԄӪƜƚȜભŕęˌŒ뼶ȁˤ뼷ĞđćതڌպݰĀě֏ˡġŒĂᤋ뼷ЌѠďκӚӐĂжƬΙ뼵ƬвĀߊӿ뼶
ӍĴŢϢеɘDŽɘĄȌīϢеŕĈвĀƶʑ뼶эɘăȚȩФߊĉ˴ŢϢеŠĔඐŀNjĀȶ˸뼷ģĄƬߊĨƺĀƶʑ뼶ĴǎĄȱਢ뼶ȮŕŶĂơȉϢеԒͶĖĪĂơĀɘăˆ˽ɸľċŇĴ뼶ŚʠϵϢеɆԥϯȗශઆȓѣ49QTNFYKFG˥ʿŢۈƖŞҠě֏ˡɘDŽąĂЬз뼷ʪưФĈĀದćϢеĈߊӿȉŴĶɘ쨱ˤʋ뼷ɸľĀߊĉ˴ΞħŮđŴĶιďΚȥŪӪ뼶ĔċƄࡢħۈƖҠĀߊˌǀȗژąܔѧ쨗
ȁˤ뼷ħąŕęՃʇŞƬߊƯě뼷˄ϢеɘĈвॼ뼷κƙĖŗĪڨǴž쨰s đĈࡄNjŠƱķ뼶ǚŢϢеđϭࡄ
Nj뼷ਯȺĄćƸĀľԘġ뼷ϢеňͲďĨƴśĆĄśǘŬķͱĄȩǚˆޚƦǢ뼶ǞĎ뼷ĈƱķƷĨϢеƱ˖뼷ĂϢеƱ˖뼷ĆŪβĀǴĢƔďƬ뼶߀
s ĠɝũǽКʚϝ뼷˄ɑϢеȀŗĸdž뼶ĔĄĂƞڇϢеϨȉƸĀƤƶʑ뼶ĻŗȮqħƇĬr뼵qƧڒr뼵qƇĬr뼵qɑĆffɑгār뼵qĆĀğʑƧrDžɝƶКũ˧뼶
s ĞѩʑdžɃϢеĀѢˆ뼶ϢеƫĆĀɝʚŶ뼷ăđŮĄӕҢćŦƀ뼷ɝȠȱĀɝʚ뼷ĔƟĆĈĻĨȌīϢеŊĈĞĖĀʋĀƱʜ뼷ģĻŗӚӐŐϢеŢĆĀƱķ뼶
s ыħϢеԵĈҲĀʋ˖Ӫ뼶ϔĄҺ˱ĀȅѮѲʹ˖ӪģӖ
ŗźϢеƴīĆňķ뼷ĨdžɃŴĶĀ뼷ȮƦźŴĶŢĆмŀČƗ뼶
s źϢеƢƅĆdžɃŴĶĀ뼶ěڱĉ˴ƼƔdžɃŴĶߊĝЏʫغĀ뼶ȁˤ뼷ժዓȴ뼷ăđǙᛃ뼷ģăđߣŎǟśѢˆ뼶ȮĆĀɝŠɽʪ뼷ϢеĨѿʓƢƅĆĄdžɃŴĶƥǡǨĸĀƸ뼷ƦؼģěźŴĶƴīĆňժķŠůķ뼶
ʘľȉϢеƥǎĀˈਜŠӍĴĀɘ뼷ăȚĻŗźĆŨэТŪιͲ뼷ƑȶđĀĄĻŗƬĆĀߊĨƺŠϢеĀƫǼ߀뼶
JTKUVKPG)COCTTCĄ49QTNFYKFGɽઠ뼶49QTNFYKFGĄĂؽƖҠۈŝŚʠϵĀϢеɆԥϯȗශઆȓѣ뼷шĈο˩ࡒĀě֏ǀԥ뼶˽ȓѣĪĀۈƖҠӿʗɠħϢеǭȉě֏ȠȱĀјƶ뼶٩ƢނŰ뼷ɑˢˈȉJTKUVKPGԒͶ뼶Ǘ쨰EJTKUVKPGICOCTTCNTCYQTNFYKFGEQO뺭
76JUNE-JULY 2015
qɘăȚȩФߊĉ˴ŢϢеŠĔඐŀNjĀȶ˸뼷ģĄƬߊĨƺĀƶʑ뼶ĴǎĄȱਢ뼶ȮŕŶĂơȉϢеԒͶĖĪĂơĀɘăˆ˽ɸľċ
ŇĴ뼶rCHRISTINE GAMARRA
LRA WorldwideɽઠؽƖҠۈ
ƢԺ
76 Chinese Knowledgeindd 76 24515 1153 am
IBC IBTM China ADindd 50 13515 833 pm
ಌϾ٧
7 Sabah Tourism Board ADindd 7 24515 1235 pm
43JUNE-JULY 2015
e worked really hard to ensure that our attendees
feel like they are getting a luxury experience
where wersquove thought of and arranged everything
You really have to think of everythingW ldquo
HIGH-ACHIEVING QUALIFIERS OF US-BASED HEALTHCARE MARKETING CONGLOMERATE
FOREVER LIVING PRODUCTS WERE TREATED TO A TIME OF THEIR LIVES IN SINGAPORE
WORDS KRISTIE THONG
Soundproofed walls of the Sands Ballroom of Sands Expo amp Convention Centre Marina Bay Sands in Singapore could barely contain the pulsating excitement of the crowd Upbeat triumphant contemporary music and exuberant cheers could be faintly heard from the floor right below it Walking into the ballroom as an observer was an experience in itself illuminating hues of pink blue and purple danced along to the beat of the music in sync with cheers and dancing amid the crowd the dazzling lights fell against the unique clusters of crystal-like structures high on the ceiling resembling thousands of balloons just about to fall
This amazing sight was Forever Living Products Global Rally held in Singapore on April 19-27 2015 Forever Living
THE LUXURY OF HEALTH
Products a multi-level marketing company that sells aloe vera-based drinks and bee-derived cosmetics nutritional supplements and personal care products hosts an annual Global Rally to celebrate the success of its representatives also known as Forever Business Owners (FBOs) and award them hard-earned Chairmanrsquos Bonus cheques It is a time where the company shares new directions launch new products and provide training and inspiration
ldquoOur business model works in such a way that in order for our FBOs to be successful they must first help others reach their goals This ensures an environment of passion and compassion where people can aspire to be what they want to be and are given
the tools to change their lives for the betterrdquo says Ashley Hower director of marketing at Forever Living Products
ldquoBy having leaders and qualifiers hearing and sharing their stories and tips for success they are inspired to set goals and reach for their dreams The entire event is very celebratory and empowering ndash it feels like a big family reunionrdquo she adds
Each Global Rally sees over 7000 FBOs coming from 106 countries and runs on an extensive itinerary comprising training sessions lots of entertainment and unique experiences Having previously hosted the rally in Hawaii and London and heading to Johannesburg in 2016 2015 was the year for Singapore and for Asia
ldquoWe are always looking for new and exciting destinations to take our FBOs We want to make our Global Rally lsquoan experience like no otherrsquo and know that it begins with the destination selectionrdquo
While the country naturally holds up as an attractive tourist destination Hower shares that Singapore was also chosen in part due to its history that parallels Forever Livingrsquos brand values Drawing similarities to Singaporersquos founding father Lee Kuan Yew and his passion to create a safe and prosperous society for its citizens Forever Living Productsrsquo CEO Rex Maughan thrives on a similar belief of helping people from all over the world look better feel better and achieve their dreams
ldquo
42-44 Delve Into Singaporeindd 43 24515 1142 am
44JUNE-JULY 2015
Putting an incentive program of such scale is no easy feat Forever Living worked closely with Pacific World to ensure seamless logistics for travel meal planning and activities
ldquoWe worked really hard to ensure that our attendees feel like they are getting a luxury experience where wersquove thought of and arranged everything You really have to think of everything ndash how the attendees will feel when they arrive at the airport what their first impression of the hotel is the convenience of getting around what activities they enjoyrdquo Hower says
Some of Singaporersquos local culture and experiences were brought into the program this year Qualifiers were brought to Sentosa Island for a fun-filled day culminating in a beach party feast and entertainment Top
qualifiers were treated to a special dinner at Gardens by the Bay followed by drinks and desserts at Ku De Ta ndash arguably Singaporersquos hottest night spot on top of Marina Bay Sands Throughout the program there was cultural entertainment infusing Chinese and Indian influences and many opportunities for FBOs to try the local cuisine
ldquoSingapore was a fantastic incentive travel destination The melding of the cultural history with the modern Marina Bay Sands gave our Forever Business Owners a luxury destination and a cultural experience they couldnrsquot have found anywhere else Singapore was clean safe and easy to get around Our Forever Business Owners enjoyed visiting Sentosa sampling local cuisine and exploring everything Singapore had to offerldquo Hower says
ingapore was a fantastic incentive travel destination The melding of the cultural history with the modern Marina Bay Sands gave our Forever Business Owners a luxury destination and a cultural experience they couldnrsquot have found anywhere else Singapore was clean safe and easy to get around Our Forever Business Owners enjoyed visiting Sentosa sampling local cuisine and exploring everything Singapore had to offer
ldquoldquoS
Team Japan Endless entertainment
ASHLEY HOWERDirector of MarketingForever Living Products
42-44 Delve Into Singaporeindd 44 24515 1143 am
KLCC_10YAC_micenetAsia_ad01_0615ai 1 4315 848 AM
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46JUNE-JULY 2015
30 MINUTES WITH ALOYSIUS ARLANDO CEO OF SINGEX HOLDINGS PTE LTD GAVE BIZ EVENTS ASIA A LOOK INTO HIS VISION OF A SUSTAINABLE CONFEX BUSINESS MODELWORDS EL KWANG
With a vision to be the leader in the APAC business events industry Aloysius Arlando has no intention to rest on his laurels Since his appointment SingEx has invested a few million dollars in doubling staff strength and conducting robust research in curating events like the Internet of Things Asia which saw more than financial gains for the organisation and its customers The motivation to establish a more sustainable business model and the appreciation of the event subject matter saw the implementation of a two-prong approach in venue management and creating new industry-relevant business events that do not conflict with existing ones
ldquoWhether it is the eventrsquos return on investment or objective companies are looking for good return and value derived from matching buyers and
CREATIVITY TAKES BUSINESS CENTRE STAGE
DelveInto
THE GROWTH OF INTERNET OF THINGS (IOT) ASIAIOT ASIArsquoS GROWTH IN 2015NUMBERS FROM IOT ASIArsquoS INAUGURAL EDITION IN 2014
44 sponsors and exhibitors representing 13 countries10 increase 2100 trade visitors and conference delegates 288 growth
41sponsors and exhibitors representing
11 countries
A total of
1630trade visitors and conference delegates
58 speakers representing 15
countries presented at the conference
85 speakers from 16 countries presented at the
conference (almost double the of speakers)
4648 Delve Into Singapore SingExindd 46 24515 1143 am
When you choose the Fairmont Singapore and Swissocirctel The Stamford you gain access to more than 70000 square feet of state-of-the-art and multi-functional conference and meeting space at the Raffles City Convention Centre Strategically located at the heart of Singaporersquos business district just 20 minutes away from the airport enjoy unparalleled convenience and accessibility Our team of outstanding conference concierges offers support every step of the way and helps ensure that your meeting or event is a rousing success each time
For reservations please call +65 6431 5534 email salessingaporefairmontcom or visit wwwfairmontcomsingapore
THE CHOICE FOR MEETINGS
47 Fairmont Singapore ADindd 47 13515 825 pm
48JUNE-JULY 2015
sellers as a business solutionrdquo said Arlando
The process of creating events ndash whether it is based on a national agenda like Singaporersquos wish towards hosting more healthcare events or opportunities identified through research on key industries to drive tomorrowrsquos growth ndash could take six to nine months
Arlando explained that each curated event should have a lifespan of five to 15 years It must meet the evolving needs of the industry and marketplace while flexible enough to allow the event agenda to morph with the changes in technology or other trends One perfect example is the way traditional exhibitions have morphed into CONFEX (conference-exhibition) multi-faceted platforms to drive engagement through meaningful content shared at conference sessions and business connections and exchanges on the exhibition floor
hether it is the eventrsquos return on investment or objective companies are looking for good return and
value derived from matching buyers and sellers as a business solutionrdquo
ldquoldquo
ALOYSIUS ARLANDOCEOSingEx Holdings Pte Ltd
W Throughout the interview the humble and pensive leader used the collective ldquowerdquo more often than ldquoIrdquo in his sentences When it comes to leadership and talent discussions Arlando expressed his passion for meeting people from all walks of life He ensures his team is a good mix of background and professional attributes His team is important to him
ldquoWe respect our teamrsquos personal moments of needs whether it is new working mothers or one who becomes a carer for the family As human beings if we can take care of our family needs we have won half a battle (in life)rdquo
Arlando keeps his team engaged through no-strings-attached coaching and transparent communication With a big smile and coy laughter Arlando defined the importance of transparency by saying that he graciously obliged when his team asked him to smile more frequently
EVENTS CREATED BY SINGEX
$$$ CONVERSION
KEY INDICATORS OF SUCCESSszlig Client feedback on successful connectionsszlig No of deals and business converted
szlig WasteMET Asia 2012 amp 2014szlig Last Mile Fulfilment Asia March 2015szlig RehabTech Asia March 2015szlig Internet of Things Asia 2014 amp April 2015szlig Radiology Asia May 2015szlig WasteMet China July 2015szlig Green UrbanscapeAsia 2013 amp November 2015
szlig RSA Conference Asia Pacific amp Japan 2013 2014 amp July 2015
szlig International Conference on Sustainable Development 2013
szlig ASEAN Business and Investment Summit 2014
NEW-TO-MARKET EVENTS
MANAGED EVENTS
617 BUSINESS CONNECTIONS made at the inaugural Last Mile
Fulfilment Asia 2015 in March 2015
403 SUCCESSFUL MEETINGS conducted at the exhibition floor
S$122 million worth of deals generated from inaugural Greenurbanscape Asia 2013
4648 Delve Into Singapore SingExindd 48 24515 1143 am
49JUNE-JULY 2015
Quay Room
CITY ESCAPEA RECENT STAYCATION AT
PARK REGIS SINGAPORE SHOWS THE POSSIBILITY OF GIVING YOURSELF OR YOUR MOST DESERVING
EMPLOYEES A BREAK EVEN IN THE MOST BUSTLING
PLACES IN A CITYWORDS GINA SIN
Just a stonersquos throw from one of the most vibrant entertainment scenes along a historical riverside known as Clarke Quay the 202-room Park Regis Singapore would do well for business retreats
Surrounded by lush greenery Park Regis Singapore was first opened in 2010 and has recently completed a SGD3 million (USD22 million) facelift that saw the reception move from the ground floor to the third a new all-day dining FampB venue upgrades on bed items and a complete makeover of the lobby meeting room and rooftop bar
Stretch the lethargy away in the morning with a poolside yoga class where a refreshing waterfall cascades into the 25-metre-deep pool Then
refuel with a power-packed breakfast at Twenty3 Drink amp Dine with the wide variety from its buffet selection
Clarke Quay may be popular for its nightlife but there are also lots to explore such as the numerous hipster cafeacutes bars and restaurants within the vicinity Hotel guests get 10 percent off their bills of participating food and beverage outlets by presenting their room cards
Visit the Asian Civilisations Museum located close by or attempt the adrenalin-pumping G-Max Reverse Bungy along the riverside Choose to
Singapore River Cruise
dine in one of the restaurants or head back to the hotelrsquos Royal Pavilion for their signature Cantonese dishes such as the Royal Smoked Duck and the Wok-fried Mashed Fish Noodle with Lobster
Sign up for one of Park Regisrsquo cocktail classes as a team-building activity for up to 10 guests by June 2015 or conclude meetings with a sunset cruise disembarking from the quayside Watch as the sun sets and the neon lights of Boat Quay and Clarke come to life Spot landmarks and bridges such as the Raffles landing site the Merlion and the Cavenagh and Coleman bridges End the day with more cocktails at Revive the hotelrsquos rooftop bar that is not opened to public until the fourth quarter of 2015 It can be hired for intimate cocktail events of up to 50 guests with outsourced furniture
An incentive package featuring some of the activities mentioned above is available for corporate group bookings until the end of the year
49 Delve Into Singapore Park Regisindd 49 24515 1144 am
Hongkong
26 - 27 August | Grand Hyatt Hong Kong
50 ACTE ADindd 50 13515 823 pm
CMY
51 Pacific Worldc ADindd 51 13515 752 pm
Twice the percentage of Buyers than in 2013 expect to conduct business valued at over
1million
The 23rd ITampCMA and 18th CTW Asia-Pacific
29 Sep ndash 1 Oct 2015Bangkok Convention Centre at CentralWorld
Bangkok Thailand
Incorporating Luxury Travel
Exhibitors amp Sponsors Corporate Travel ManagersConference DelegatesMedia | Corporate Travel
Exhibitors | MICE amp Luxury TravelBuyers | MICE amp Luxury Travel | Association Professionals amp ExecutivesMedia | MICE amp Luxury Travel
wwwcorporatetravelworldcomapacwwwitcmacom
Look At What We Achieved In 2014
Over 2500 MICE and Corporate Travel professionals including association executives and luxury travel buyers from 55 international territories
84 of Exhibitors expect to receive orders within a year
40 of Buyers confirmed procurement on-site with Exhibitors
Host CountryOrganised By Supported By
gtURXP[ltTSXP
4]S^abX]VP]SBd__^acX]V0bb^RXPcX^]b
Industry PartnergtURXP[0Xa[X]T gtURXP[ET]dT lt^Q[XT0__Pac]Ta
ltTSXP0U[XPcTb
Very impressed with the overall organisation quality of buyers and
remarkable welcome reception euromic Belgium
Exhibitor | Christophe Verstraete Executive Director
Great avenue to obtain research information from diverse regions and
destinations Association of the Polish Media Poland
Media | Robert Pawelek Journalist
I got to renew or discuss contracts and build new relations Panorama-Medica Group Co Ltd Thailand Buyer | Katherina E Lempert-Dober Chairwoman
The discussion session was a good sharing session for all my peers Gemalto Singapore Corporate Travel Manager | Jean Bey Senior Buyer - Asia
52 ITampCMA BKK ADindd 52 13515 806 pm
53JUNE-JULY 2015
THERErsquoS NOTHING LIKEAUSTRALIA
Produced by Business amp Tourism Publishing Asia Pte Ltd and Business Events Australia wwwbusinesseventsaustraliacom wwwbizeventsasiacom
53-68 Australia Supplementindd 53 24515 400 pm
54JUNE-JULY 2015
UNLOCKINGAUSTRALIArsquoSNEWEST TREASURE
The Adelaide Convention Centre welcomes the world to its new state-of-the-art facilities designed with the event plannersrsquo future requirements in mind It is surrounded by premier entertainment sporting and medical precincts and set on the cityrsquos revitalised waterfront district
Find out more about our brand new building at adelaidecccomau
53-68 Australia Supplementindd 54 24515 1145 am
55JUNE-JULY 2015
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56JUNE-JULY 2015
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59JUNE-JULY 2015
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60JUNE-JULY 2015
Discover a zoowithout fences
THERErsquoS NOTHING LIKE AUSTRALIA FOR YOUR NEXT BUSINESS EVENTPLAN NOW VISIT AUSTRALIACOMBUSINESSEVENTS
TAU0105_297x420_Zoo_V1indd 1 11052015 520 pm
53-68 Australia Supplementindd 60 24515 1145 am
61JUNE-JULY 2015
Discover a zoowithout fences
THERErsquoS NOTHING LIKE AUSTRALIA FOR YOUR NEXT BUSINESS EVENTPLAN NOW VISIT AUSTRALIACOMBUSINESSEVENTS
TAU0105_297x420_Zoo_V1indd 1 11052015 520 pm
53-68 Australia Supplementindd 61 24515 1146 am
62JUNE-JULY 2015
53-68 Australia Supplementindd 62 24515 404 pm
63JUNE-JULY 2015
AD
EXPERIENCE WORLD CLASS OPENING DECEMBER 2016
Artist impressions courtesy of Hassell + Populous and Darling Harbour Live
Introducing a new world class convention exhibition and
entertainment destination on Sydneyrsquos sparkling harbour
With an integrated design and best practice facilities you will
be within walking distance of Australiarsquos largest business district
financial centre and hub of thought leadership and innovation
ICCSYDNEYCOMSALESICCSYDNEYCOM +612 8297 7600
MANAGED BY AEG OGDEN
THEATRE EXHIBITION CONVENTION
53-68 Australia Supplementindd 63 24515 1146 am
64JUNE-JULY 2015
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67JUNE-JULY 2015
E X P E R I E N C E U N F O R G E T T A B L E E V E N T S
S Y D N E Y rsquo S M O S T U N I Q U E V E N U E
A U S T R A L I A NT E C H N O L O G Y P A R K
CONFERENCES I EXHIBIT IONS I CORPORATE MEET INGS
TRAINING I FASHION I PRODUCT LAUNCHES
AND MUCH MORE
salesatpcomauPh +61 2 9209 4220wwwatpcomau2 Locomotive StreetEveleigh 2015
53-68 Australia Supplementindd 67 24515 405 pm
68JUNE-JULY 2015
AD
Contentindd 5 261114 1051 am53-68 Australia Supplementindd 68 24515 1146 am
69JUNE-JULY 2015
Engage
From April 30 to May 10 a total of 235 million visitors ndash including 153000 international attendees ndash took part in 200 events conducted throughout host venue Coex from culture exhibitions and conventions to promotions performances and even a beer festival all of which served as an effective marketing platform for the clusterrsquos stakeholders
Among the major events Asiamania a multi-nation business and cultural trade show running from April 30 to May 3 included promotional booths from Korea Japan China and Russia each exhibiting various cultural assets from across the region Contributing to the local MICE presence was the Seoul Tourism Organization whose promotional stand was modeled after
C-FESTIVAL IN SEOUL DRAWS
GLOBAL AUDIENCETHE INAUGURAL
ldquoC-FESTIVALrdquo PROMOTED THE
CAPABILITIES OF A NEWLY-FORMED
GANGNAM-BASED ldquoMICE CLUSTERrdquo
OF EVENT VENUES SHOPPING AND
ENTERTAINMENT PROVIDERS
Seoulrsquos ancient city walls while the Korea Tourism Organization stand introduced visitors to other national destinations Other key events included a ldquoCulture Techrdquo fair and a ldquoCreative Urdquo exhibition zone The festival was organised by the World Trade Center Seoul MICE Cluster Committee
Created to increase competitiveness and allow for joint marketing strategies among members the MICE Cluster initiative unites 13 major companies involved in the business events community including and surrounding Coex which along with the nearby Korea World Trade Center was recently designated a ldquoSpecial MICE Tourist Zonerdquo by local government agencies Members also include business hotels department stores entertainment complexes PCOs and more such as Korean entertainment agency SM Entertainment which appointed K-pop stars EXO as official C-Festival ambassadors
In addition to the festivalrsquos promotional benefits for its members the ROI across 11 days also demonstrated the effectiveness of the event The Coex Seven Luck Casino a foreigners-only
venue for example saw a 401 percent increase in custom compared with the same period in 2014 while the five-star Grand InterContinental Seoul Parnas ndash also part of the complex ndash saw a 209 percent increase in room occupancy over the same comparative duration
ldquoThrough our first C-Festival we were able to see both new growth and the take-off of the MICE industry which is still a new industry for Seoulrdquo said Coex president and CEO Byun Bokyung He went on to affirm his commitment to ldquocontinue building and showcasing diverse content in order for the Korea World Trade Center to become the centre of the MICE industryrdquo
Stephen Kwak an assistant manager at the Seoul Tourism Organization agreed with the growth potential of the C-Festival in the coming years saying ldquoIt helped Seoul by emphasising various tourist attractions that MICE delegates would enjoy visiting during their stayrdquo With the weekend proving the most popular for Asiamania Kwak said that feedback for the Seoul booth was positive with visitors remarking that it ldquowell-represented the cityrsquos diverse offeringsrdquo
Love Heart Project
WORDS BEN JORDAN
69 Engage Coexindd 69 24515 1149 am
70JUNE-JULY 2015
Engage
With many UNESCO-heritage listed sites and venues in the world to choose from one group chose the much revered West Lake in Hangzhou as the centrepiece for an event Some 90 guests from Canadarsquos York House School travelled to the picturesque destination for a cultural trip planned around a golf tournament
The guests arrived at Hangzhou Sofitel Westlake Hotel on the first day What awaited them was a lavish welcome cocktail and gala dinner set up at the Sky Garden with views of West Lake as its background
The next day was where the program truly began Guests were divided into two groups ndash the Golf group and Parents-Child group ndash according to what guests preferred The group for golf headed for a friendly tournament at Fuchun Resort Golf Club while the other enjoyed a spa session and a tea tasting ceremony The children spent time at Zoo Coffee a creative club located in a shopping mall where its unique set-up resembled a quiet forest wonderland with a myriad of wild animals
Guests then went for a boat ride over West Lake and watched a large landscape live performance created by three renowned directors ndash Zhang
WEST LAKE STORY
A TRIP PLANNED AROUND HANGZHOUrsquoS REVERED WEST LAKE TELLS OF THE DESTINATIONrsquoS RICH
CULTURE AND SCENIC STORIES
Yi Mou Wang Chao Ge and Fan Yue Guests visited the largest isle in West Lake which is called ldquoThree Pools Mirroring the Moonrdquo and covers an area of 6000 square metres The shadow of the isle the elegant garden and the scenic beauty combined makes the isle one of the top 10 West Lake attractions particularly popular during the Mid-Autumn Festival
The group also visited the ancient He Fang Street which has a profound history Consisting of the historical commercial civil and architectural culture of Hangzhou it is the best place
to get acquainted with the destination Groups also enjoyed the ldquoSong Cheng Eternal Loverdquo drama which is known as one of the more acclaimed shows in the world The performance describes the hardship of Liang Zhu ancients the magnificence of Song Palace the fierce battle of Yue Gu Jun the song of Liang Shan Bo and Zhu Ying Tai and the song of the white snake and Xu Xian These stories are told through a spectacular display of sound light and stage effects
70JUNE-JULY 2015
Sofitel Hangzhou Westlake Hotel
Golf tournament
70 Engage Hangzhouindd 70 24515 1149 am
71JUNE-JULY 2015
Engage
Aprilrsquos Wine Down Wednesday organised by ACI HR Solutions and Biz Events Asia gave guests the privilege of a first look at the new Club Lounge at Hotel
Jen Tanglin Singapore (formerly known as Traderrsquos Hotel at Cuscaden Road) Over 90 professionals from
the MICE travel tourism and hospitality sectors networked over drinks and a buffet spread with an
impressive display of sweet treats Guests also had the chance to look at guest rooms on the newly revamped
Club Floor The event was sponsored by Hotel Jen Tanglin Singapore and duetto
HAPPY SNAPS
FROM WINE DOWN
WEDNESDAY
71 Engage Hotel Jen WDWindd 71 24515 1149 am
72JUNE-JULY 2015
ćľŅǴŭƀ뼷āĶɽĄŗۍĉדĀϝĀŞ뼵ϾĀЌѠͱກĀěɁǟħކՠĀǚ뼶ĔȏϝĀŞ뼵ЌѠŠěɁǨͳȩĀĄqಌϾr뼷খأćӃɯӍЌѠ˖Ӫˡġ뼷ĉĶǨɶᅆŠڥĀďĄಌϾĀǃɩ뼷ƦϿĠě֏˺ॎӃɯģĝćĞƶѲʑħϢеǙҜಌϾɆԥ뼶ȁˤ뼷ĔĂʿāĶјǭŗqಌϾrǟħ٧Āǂʚ뼶
ľŅǴċʃ뼷āĶćĂȏοȢКɁʸˋˡʭĀʗˡĉՂNjȒŠğʑ뼷ɝŴĶƧħqಌϾrĪǭػ쨵ĖqಌϾrĴ뼷ƣźŴĶԒĞĖƇĬ쨵뼶ӗęĠĀĉĀƫĄ쨰qಌϾrźŴĶԒĞĖŕķ౯ĀЌѠŠԚċЌѠȞײ뼶ȆƻɝӍqۈिrǟħĂċŞҠƣźŴĶԒĞĖƇĬĴ뼷āĶǨīĖĀĄ쨰NJ뼵Ġʻ뼵Ljǥ뼵ݶиĀʇҌŠȱਢɁ뼶
ឧࡢ뼷ભȘʆĉˍĂĀۈिȢćᎴŐ뼷Ʀďě֏ˡĎĸ뼷ۈिŞҠஅƧĂԿԵĈवƺĀęኧ뼷ڇۃŎƼЍĀԄӪӃɯĉՂǡϰ뼶āĶȠƱ뼷ĔĂԿęĀ
ኧďĄࡒĀNJ뼶ȁˤ뼷āĶјǭŗလिNJۈǟħĔĂʿĀǚǦ뼷ŗĸdžفĀƄਬƺ뼶လف˧ǘdž뼷χƎǢĈԣŭĀ뼷ĄġŚŕƳĀهƞ뼷ԵĈqġŚσفƥيrĀݔ؆뼶அƧƜƚॸćॸĂɁƜƚĂƟ뼷фĘĀလفӲ˴ƄΡȸĠɹ뼵śĠɹ૨뼷ĝđħфĪҍ۵ӲĂśȥſƄᐻĀσ뼶ƄΡۈिŞҠƧƍͳ뼷ƄΡȺໆѲĈĠĬϵɘ뼷ۈि˧ăěģăˆϚȺNJĀ뼶
ćĔċˊʃ၅٧ƀ뼷źāĶĎĂŐΥҨqಌϾrĔċӛʚ뼷ĞĂĞǨͳȩĀĖЪĄƇĬ쨵Ⱥǰ뼷ಌϾ˄ăĂǭđᔐ쨱ಌϾģăĂǭ୨ăĻӍ뼶ŮđāĶҕċԳʇĞĂĞ뼷ȺǰāĶƲĐĝŀƜćಌϾƥġ쨰NJ뼵Ĵǎ뼵Ծ뼵ϔϙŠ뼷ĔĂȏŢāĎĸďĄಌϾ뼶ůķƜćȆĪ뼷ƓěŀƜġĀŇƂ뼷ŕȶđĀĄģđΓīΰĢŹ뼶ڒ
Ƿ୯փఔŨ쨗
ಌϾħˀ좄
ŭʃʃ
ǚтƂύĘʄӃɯٲ뼶ɑջ୯ѮąƬϢеϨȉʇĀ
ȶđȡ뼶
$KXGPVUۈि뼷KDVOſŚĂĀۈिϱǭɆ
$KXGPVUۈिĄŗĪƯĀě˴ӍϱǭЋƶɆ
ȱĈŪ
ɽৠ٧elbizeventsasiacom
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72JUNE-JULY 2015
72 Chinese Editorial Lettersindd 72 24515 1150 am
73JUNE-JULY 2015
73MAY 2015
ƼЍ˗ՅЌѠ˥ʿಌϾЌѠˡϘċȞײʗ२ĉƯ뼷ħಌϾЌѠǭąƼĤĀԶѤ뼷ģǞơըdž˽ȞײŢƍͳಌϾӃDŽĀăגɸɾ뼶˗ՅЌѠ२ĉƯȜƍͳѲʹȉಌϾժΆʪʸćĂŐ뼷ƯʭѲʹҺʓа뼷ɡӴĀԜӍࠒΙĀ˝ՊƑħϭދ뼶ȮύNjęϙѲʹ+CEQDWEEKѲʹ˄ύʕᘶƋʕǟĀĻːࢬѱΙǝ뼷ĖƋʕďĀՒŞጣ뼷ǞĖƬԐԵ뼷ఁบጣ뼷৯χƯغĉ˴˖뼷ƲĂċժΆĝɩĖߙϜߝ뼶
ć˗ՅЌѠ२ĉƯĘ뼷ȜĈʈʞɩľߙϜাۋĀƯغĉ˴ΏDŽ˖Ӫ뼷ȺġಗĂǩDŽ؈ǂೀ뼵Ăǩೀ뼵Ăǩ˗Յਓĉ˴뼷ŗӍĂǩƼЍਓϢ˖Ӫǀȗ뼷ŴĶȜࡄħਓϢĘԭċȡĀ˖Ӫ뼶źƲʞऒĀਓϢʠߔಌϾӃDŽĀχ₈Ƭʇ뼶
ĤȀะɸľʞĎĢſŚʘ뼵96뼵չՍȓѣ뼵ՍၽݭDŽ뼵ଔӘݭDŽŠײĀӅśଋąύݔƬЌѠמćĤȀะऄЌѠঢ়ډЌťࢨƬЌѠݔDŽĀмȞॏě뼶ćॏěĘ뼷ڏˡߊͳȩˋśଋਓॏ˽מćƼЍĀŕĤмˡ뼶5ampŚܕߝĈՃȓѣ쨞ĤȀะ쨟ɽઠKUCڱӍěجƖҠӍūǕ쨣Ӄɯ뼵ƱůۈGGJCPԶФ뼷ˤơƜƚħęŝՇҜąĂċĻŗःˤιȸ뼵จęĉȱͶŠąݔƬЌѠŕĤƚяĀĂċݘČƯě뼶
73JUNE-JULY 2015
ɾϒǛТঢ়ЌѠמġŕęĀΪӃࢰȞײǛĎӽȜɘɾϒ⏜ࠑ뼶٩ʹćŭũˡ뼷⏜ࠑǛĎӽʇҌȜшĈǎϢӭ뼷˄ѲĈǚϗᤂːƶМĀěڱӍƜƚɁŞ뼷ಗƪċၰěढ़Šċěڱढ़뼶ˤơş֏ϝĄҬŅŭǛТঢ়ЌѠמȉ1TKGPVCN5GC8KNNCUCPFQVGNQORCP[VFڑ፴ৗڱćǘ⏜ࠑũѲ˟ȷǛĎӽЌѠŗĎĀԨĂċϝ뼶
क़Ś쨞OCTCӘЌѠӍʇҌ҈ثQVGNU4GUQTVU쨟ǘඳୌसӘራҠũѲĀ҈ثӘЌѠ쨞OCTC$CPIMQM쨟ć˥ūڏDŽąοȢКĀũˡ౯К뼶҈ثӘЌѠѲĈǎϢӭ뼵Ăċঢ়ډƄ˪േ౸뼵ĂŝʞǘljڝĀЌť뼵ĂċĐɒذƬʇħМƬĀƄჾКၰěढ़뼷ŗӍƪċĠβĨढ़뼶ĠβĨढ़ĀʋύරඌغŪ뼷ĻźӖĀĢƔʾϞɌʭ뼶ب
73 Chinese Sound Bitesindd 73 24515 430 pm
74JUNE-JULY 2015
ŊĈĉĻŗΞĘʄĄĂǝƄՃĻĨ뼵ĠĠӴĀŚęĝ뼶ȺۍĉדĀटĐę뼵ᇱЉĀΝբŠƍͳĀ϶ᇫሊş֏ĀŀƚໆѲȢĄġŚǀ뼶ȮϾĀʁĤҠ뼵ăߟĀĤĐŞઝǒҠĖōǩĀʋභ뼷ĘʄƄĴƄăćᄏƜƺŠŀƯ뼶
ĘʄĨŪħġŚě֏ˡĀȶ뼷פą؈ŠӃɯٲŢ˺ॎӃɯˡӪĀڇŠ؈ॸဩ뼷ԨĂĈϙʲɫĄˬιʘĀşТ뼷ȺˢϞవȘʆęΝ뼶ăΡǷȮċŚŝǝΝśşǡϰĘʄ뼷ĝĨڨǷŗŕŨĀĴǎĖТ뼶ĘʄӃɯٲŚӃɯਇɘǥːϵŀȩФ뼷ύǘĈŎԭħϔϙĀιʘ뼷ĘʄƲŭĝڇۃąƞęՏŚěڱӍ֏זĖĔƀڏDŽ뼷Ȇġďಗą(QTOWNCวݭġŚę˺ظ뼵ցЍ҈뼷ŗӍɩᕹϝĀĘʄŚĴظঌєŠĘʄŚǗΆ뼶
ϝĀŞϯȗȓѣӍƜƚॸȓѣXGPVU6TCXGNUKCƼЍჼƂɽǀȗCZCPVCUWYCPćă΅ǡŗ+ɮŝĀǻśଋąćĘʄڏDŽĀŚě˺Ӄɯűזě쨞+6JKPC쨟뼶Ŵćˈɩ$KXGPVUۈिਲ਼ɝĴȩФ뼷ĘʄćĔŭƀşŀąňęĀȻ뼷ƦؼĝĄŎᇫሊĀƶˋş֏뼶
qŢǘěغڱĎĸ뼷ĘʄĻĸԵĂНĈϙʲɫ뼷ƦؼąƄՃĻĨ뼶פąЌѠƥʋ뼷ĘʄŃĈňĠăǜՏĀɁŞŗӍԵĈȆŞɡĀբžŴĶ˝Պ뼶r
ěڱɁŞҤćĘʄĘʄшĈϿĠęՏě֏Ɂࢰ뼶ĘʄĤŚűז֏ƺĀŚڇۃġķďĄȺġĂċŕԵזӍƜƚɁࢰ뼷ƦؼģĄĠŭĎŚޱǫʕˡѩŞ뼶ĘʄȘűě֏ġķģĄڏěĀז֏ԨĂċډĀŚě֏ɁŞ뼷ƑĄڏѩĂȸ֏ěƂĀχџ˝Պ뼶ԨĂċџলĀɁŞĄĘʄŚěڱġķ뼶ĔċŗڏѩęՏŚěڱ뼵ԄӪΡƦʄʭʋĀěڱġķŞހŝݖઽͲġķ뼷ʁƶdž
Ęʄě֏ˡLjϋ˓ஸ
Ǘ˸뼷ȉʋභоŚӚ౨եȠʫ뼷ιʘѲƶϔŨຂ뼷ŞȗʞīĐћয뼶ěڱġķшĈĂċǚϗːƶМ뼷ĻગĉĀƄჾՏၰěढ़ŠċęŇăDž뼵ɧϜᰋࡊĀĠβĨěڱढ़뼷ߴĈŕϵɘĀƬڐͶՕӍǜཥѲ뼶ˤʋ뼷ěڱġķʭģѲɪĀʁƶեęЌѠ뼷шĈǎբҍϾϢӭ뼷ѲӍěڱԜӝ˖ӪमƼ뼷ĻӖՏĀěڱŠƜƚ뼶qrƼЍΡ뼵2ʠĉěӍͶԉěڱ뼵ljۈिş֏ݭDŽŭěŗӍġŚŭĘʄȘűěũDZȐၰĝćĔƀڏDŽ뼷˄ɩĖƶ뼶
ĘʄŕĤɁࢰ숯숯Śŝě֏ġķ쩑ӅNJǩ؆ħ0CVKQPCNZJKDKVKQPCPF
QPXGPVKQPGPVGT쨞5JCPIJCK쨟뼷Һ؆q0쨞5JCPIJCK쨟r쩓Āśƍ뼷ȜźϿĠۈƖŞҠĀതڌŢƋᓮƔ˫ɡ뼶Śŝě֏ġķύŚŝԄӪˌŠĘʄ؈ʸǟդӚ뼷ɽӚ౨ǚϗħоːƶМ뼷؆Șʆƥŕ뼶ě֏ġķшĈоːƶМĀبʭ֏ɁŠоːƶМĀبʋ֏Ɂ뼶بʭ֏ɁಗċęՏ֏ढ़Šċ٣ܪևŇĀ֏ढ़뼶ƲĂċęՏ֏ढ़ĀǚϗħːƶМ뼷ևŇĀ֏ढ़קːƶМ뼷խǫߴĻˢТ֏ढ़뼶ˤʋ뼷Śŝě֏ġķģѲĈċęŇăDžĀěڱढ़뼷ĻગĂχƁԮĉăDž뼶ǟħϝǡȘʆĘǚϗŕę뼵njːŕƬĀě֏ෞʸɆϝ뼷Śŝě֏ġķנמˀ뼵ઝǒ뼵Ԑߺ뼵ǘĂɆ뼷ŃѲĈѩȓ뼵Ԅˡġķ뼵ɪЌѠDžѲ뼶
Ĉqʁƶแrƥ؆ĀĘʄŗȺযĀęڇۃĀӃɯѺ۷ࡒNJЪጠŗӍՏĀŚě֏ƜƚǡĎڏѩ뼶
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NJ졿ఫ
74-75 Chinese Cover Storyindd 74 24515 1150 am
75JUNE-JULY 2015
qύǘĈŎԭħϔϙĀιʘ뼷ĘʄƲŭĝڇۃąƞęՏŚěڱӍ֏זĖĔƀڏDŽ뼶r
ːĘʄӃɯٲŚӃɯਇɘǥ
ȞЌѠ뼶ĔŝЌѠŮĈǎϢӭ뼷Ӛ౨ǕǻύĂƁڝƬĀūǕݱɽˌ쨞Ӛǘŭͳ쨟ǨϐӚƦŪ뼶
ĻગĠǩਓϢ뼷ƦؼшĈۍĉٵґĀƬסĐɒذŠʕђĀϜٲ뼷ґʸˈƞՏĀƜƚ뼶ĀѲʹĄǘŗǡΟǼĀϜٲϐҜȥŪ뼷ƧȺŒŞ΄ąˈľŅȉλĎĀȗЯ뼷ŐଟĀŬǰƅ뼶
ԨĂċກĀɁŞקĄк˟뼶к˟ĄĂċמඵӭŠЌťǘĂɆĀ२ĉě˴உǒˌ뼷ŞƳĘʄĀġķŞь뼷ĄĂċʗŦȏˣߜĂċћ뼵뼵ΜĀˬǎ뼶ƜƚॸĻŗಶůĔƀĀˬǎǟħƜƚɁŞ뼷ŕґʸăɸľĉĀƜƚ뼶
ӃɯѺ۷ࡒĘʄшĈযĀ˥ͳΝNJЪጠŠ۵ĠΦࡡ뼷եϒĀՕNJȉŞĤɭɌĀĠƟNJȠઽʸ뼷ŪąĈĀʄ৫NJ뼶ʋභоŚӚ౨űז쨱ĈŎɸľŭĀġŚԽڄӚ౨ȉѲʹɧϜĀԽŠdžͳ΅ăෲĀΝᴂዣχƎঞĄȘʆɯϢĖĘʄĴĀκɯƥŞ뼶ʞǘᐤҠŠ༽ҠĈŎĀࡊŚĀƳߋӭӚ౨뼶ĔȏբžĝĄ˺ॎӃɯͱƜƚǡӍƜƚŶĀŕމŅ뼶
ͻĘʄŮĈŒѧǫԘĀեϒᆶŝԳŠƬďĻˢТĀसӆŠിӆĝĄڏѩě˺ӃɯĴăĻǸľĀӗމƥŞ뼶
ĤNjƄՃĘʄшĈϿĠڏѩęՏŚ֏זŠěڱĀɁŞ뼷Ʀ۵ĠĀϾӍԄӪЌѠģĝшĈϵɘ뼵मĀʗˡěڱѲ뼶ƜƚॸĞߜˣο˩ܪĀɁŞ뼷ĘʄȜĄĆĀŕՊ뼶˝މ
ƜƚॸăҨছ˝Պć06ĘʄڏѩĂɁϜЬƬݔĀ৫Ţ뼶ĔŝΪφĠŭષ۵ĠDŽˡę˺ĀஉǒˌȜ२ĉěǨ뼵ډԐढ़뼵Ќኃ뼵ঢ়ډфŠஉǒˌʪʸħĂɆ뼷ħƲĂʞĎਓǙҜǡǨλĈĀ৫ŢɆԥ뼶உǒˌԵĈĻગĉνӐКٮЌ৫Ţ뼷ͱĉၰěКĀˬǎ뼶ǩŚĀԐढ़ǂೀ)TCPV$TWPUGFGPŃĻħƜƚʔǻǭ˱뼷ŗӖਓϢĀˍ뼶06ĘʄɆƍĀĄћĂƄȕĀȞʞ뼵ՇҜƺŠџݔ뼷ŕґʸ
ćĔƀڏDŽĤмȞşҘě뼵Ĵল뼵ƜƚŶ৫ŢŗӍΡě뼶ǨŗŚōǩȞײƧʑӘϙ뼵ı҈뼵KOO[JQQ뼵ᅱᅧ뼵วѩŴĶĀƜƚ뼶ڏŠɲϜϙĝ˝ՊćĔƀݭ
АҔćĘʄϒʋභƳΟǼĤܪҠʭ뼷๗ŭĘʄȘűڏѩŞĀnjĴѲʹ
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ТŪιͲĔٯĄƦͲȒĀƂ뼷ĻĄۍĉדኁĀĄЌѠӍӃɯ˖ӪˡĀߊӿϰϰఆĨƚȡ뼷ŊĨӍĴŢϢеɘDŽڥɘ뼶뺭
ćǗŔɫ뼵55뼵ȖŠ)EJCVDžǗŔʘԭħşТĀƎĐ뼷ĉȉĉƥǎĀˈਜঞĄӚӐŠάȱͶŕȶđĀƶК뼶Ţǘߊĉ˴Ďĸ뼷ĈąĔȏǗŔʘĀৗՎ뼷ŢϢеɘDŽɘďȻīΜƦͲڏ뼶Ļ뼷ďϝǡĀŰߧƦҶ뼷ЌѠӍӃɯ˖ӪˡĀߊӿڥఆĨƚȡ뼷ŊĨӍĴŢϢеɘDŽٯɘ뼶뺭뺭
२ĉϢе˖ӪĄࢨˡŪβĀȱਢ뼷ਯȺĄćЌѠ˖Ӫˡ뼶ĂŝśɡĀЌѠκΓīƧźĢŹǜതڌŢƋҠŒũĎ뼷ąĢŹŠതćɳ뼷ĈĠɹ쨵ňĠĴȊ뼷ࡍהŢƋĀڌćϢе˖ӪĔċցΆĘ뼷ЌѠߊӿТăĖЌѠćܦΰɌʐਓϢŦƟĀnjː뼶
ͱϿߊĉ˴ˆ˽ɝĂɝĢŹĔċɝʚ쨰ϢеěǂƚȜŀNjιƈāĀʅȁĄƇĬ쨵ȺǰďĄǥʿĀӷݦȱͶŠϢеĀฑࡄʇ뼶ĂҶŗકƥ뼷ЌѠߊӿƙĀĄqӚӐȱͶrĀŀNj뼷ƦăĄڙᆃĀˈ˱뼶
ljĂċߩղϰϰĄŕՋĀ뼶ƜƚغͱϿĄȁħԚċЌѠȞײ뼵ЌѠĀŞžͱȁЌѠǔɘDŽջĤDžʅȁŢԚĂŝЌѠмŀ뼷ȚЌѠߊӿĈޡȉĔǩದćϢеԒͶ뼷ũ˧ȉŴĶӚӐʸǟȱͶ뼶ȚНʥ쨰ăĻŮʘľǗŔɫͱҽƱĎȉϢеӚӐʸǟȱͶ뼶
ſŚʘěڱȉƜƚŭƼЍěڱ٩ԏ뼷ۈिȜҬφڇʠԄӪӃɯɁ뼷ƦԄӪƜƚȜભŕęˌŒ뼶ȁˤ뼷ĞđćതڌպݰĀě֏ˡġŒĂᤋ뼷ЌѠďκӚӐĂжƬΙ뼵ƬвĀߊӿ뼶
ӍĴŢϢеɘDŽɘĄȌīϢеŕĈвĀƶʑ뼶эɘăȚȩФߊĉ˴ŢϢеŠĔඐŀNjĀȶ˸뼷ģĄƬߊĨƺĀƶʑ뼶ĴǎĄȱਢ뼶ȮŕŶĂơȉϢеԒͶĖĪĂơĀɘăˆ˽ɸľċŇĴ뼶ŚʠϵϢеɆԥϯȗශઆȓѣ49QTNFYKFG˥ʿŢۈƖŞҠě֏ˡɘDŽąĂЬз뼷ʪưФĈĀದćϢеĈߊӿȉŴĶɘ쨱ˤʋ뼷ɸľĀߊĉ˴ΞħŮđŴĶιďΚȥŪӪ뼶ĔċƄࡢħۈƖҠĀߊˌǀȗژąܔѧ쨗
ȁˤ뼷ħąŕęՃʇŞƬߊƯě뼷˄ϢеɘĈвॼ뼷κƙĖŗĪڨǴž쨰s đĈࡄNjŠƱķ뼶ǚŢϢеđϭࡄ
Nj뼷ਯȺĄćƸĀľԘġ뼷ϢеňͲďĨƴśĆĄśǘŬķͱĄȩǚˆޚƦǢ뼶ǞĎ뼷ĈƱķƷĨϢеƱ˖뼷ĂϢеƱ˖뼷ĆŪβĀǴĢƔďƬ뼶߀
s ĠɝũǽКʚϝ뼷˄ɑϢеȀŗĸdž뼶ĔĄĂƞڇϢеϨȉƸĀƤƶʑ뼶ĻŗȮqħƇĬr뼵qƧڒr뼵qƇĬr뼵qɑĆffɑгār뼵qĆĀğʑƧrDžɝƶКũ˧뼶
s ĞѩʑdžɃϢеĀѢˆ뼶ϢеƫĆĀɝʚŶ뼷ăđŮĄӕҢćŦƀ뼷ɝȠȱĀɝʚ뼷ĔƟĆĈĻĨȌīϢеŊĈĞĖĀʋĀƱʜ뼷ģĻŗӚӐŐϢеŢĆĀƱķ뼶
s ыħϢеԵĈҲĀʋ˖Ӫ뼶ϔĄҺ˱ĀȅѮѲʹ˖ӪģӖ
ŗźϢеƴīĆňķ뼷ĨdžɃŴĶĀ뼷ȮƦźŴĶŢĆмŀČƗ뼶
s źϢеƢƅĆdžɃŴĶĀ뼶ěڱĉ˴ƼƔdžɃŴĶߊĝЏʫغĀ뼶ȁˤ뼷ժዓȴ뼷ăđǙᛃ뼷ģăđߣŎǟśѢˆ뼶ȮĆĀɝŠɽʪ뼷ϢеĨѿʓƢƅĆĄdžɃŴĶƥǡǨĸĀƸ뼷ƦؼģěźŴĶƴīĆňժķŠůķ뼶
ʘľȉϢеƥǎĀˈਜŠӍĴĀɘ뼷ăȚĻŗźĆŨэТŪιͲ뼷ƑȶđĀĄĻŗƬĆĀߊĨƺŠϢеĀƫǼ߀뼶
JTKUVKPG)COCTTCĄ49QTNFYKFGɽઠ뼶49QTNFYKFGĄĂؽƖҠۈŝŚʠϵĀϢеɆԥϯȗශઆȓѣ뼷шĈο˩ࡒĀě֏ǀԥ뼶˽ȓѣĪĀۈƖҠӿʗɠħϢеǭȉě֏ȠȱĀјƶ뼶٩ƢނŰ뼷ɑˢˈȉJTKUVKPGԒͶ뼶Ǘ쨰EJTKUVKPGICOCTTCNTCYQTNFYKFGEQO뺭
76JUNE-JULY 2015
qɘăȚȩФߊĉ˴ŢϢеŠĔඐŀNjĀȶ˸뼷ģĄƬߊĨƺĀƶʑ뼶ĴǎĄȱਢ뼶ȮŕŶĂơȉϢеԒͶĖĪĂơĀɘăˆ˽ɸľċ
ŇĴ뼶rCHRISTINE GAMARRA
LRA WorldwideɽઠؽƖҠۈ
ƢԺ
76 Chinese Knowledgeindd 76 24515 1153 am
IBC IBTM China ADindd 50 13515 833 pm
ಌϾ٧
7 Sabah Tourism Board ADindd 7 24515 1235 pm
44JUNE-JULY 2015
Putting an incentive program of such scale is no easy feat Forever Living worked closely with Pacific World to ensure seamless logistics for travel meal planning and activities
ldquoWe worked really hard to ensure that our attendees feel like they are getting a luxury experience where wersquove thought of and arranged everything You really have to think of everything ndash how the attendees will feel when they arrive at the airport what their first impression of the hotel is the convenience of getting around what activities they enjoyrdquo Hower says
Some of Singaporersquos local culture and experiences were brought into the program this year Qualifiers were brought to Sentosa Island for a fun-filled day culminating in a beach party feast and entertainment Top
qualifiers were treated to a special dinner at Gardens by the Bay followed by drinks and desserts at Ku De Ta ndash arguably Singaporersquos hottest night spot on top of Marina Bay Sands Throughout the program there was cultural entertainment infusing Chinese and Indian influences and many opportunities for FBOs to try the local cuisine
ldquoSingapore was a fantastic incentive travel destination The melding of the cultural history with the modern Marina Bay Sands gave our Forever Business Owners a luxury destination and a cultural experience they couldnrsquot have found anywhere else Singapore was clean safe and easy to get around Our Forever Business Owners enjoyed visiting Sentosa sampling local cuisine and exploring everything Singapore had to offerldquo Hower says
ingapore was a fantastic incentive travel destination The melding of the cultural history with the modern Marina Bay Sands gave our Forever Business Owners a luxury destination and a cultural experience they couldnrsquot have found anywhere else Singapore was clean safe and easy to get around Our Forever Business Owners enjoyed visiting Sentosa sampling local cuisine and exploring everything Singapore had to offer
ldquoldquoS
Team Japan Endless entertainment
ASHLEY HOWERDirector of MarketingForever Living Products
42-44 Delve Into Singaporeindd 44 24515 1143 am
KLCC_10YAC_micenetAsia_ad01_0615ai 1 4315 848 AM
45 KLCC ADindd 45 13515 839 pm
46JUNE-JULY 2015
30 MINUTES WITH ALOYSIUS ARLANDO CEO OF SINGEX HOLDINGS PTE LTD GAVE BIZ EVENTS ASIA A LOOK INTO HIS VISION OF A SUSTAINABLE CONFEX BUSINESS MODELWORDS EL KWANG
With a vision to be the leader in the APAC business events industry Aloysius Arlando has no intention to rest on his laurels Since his appointment SingEx has invested a few million dollars in doubling staff strength and conducting robust research in curating events like the Internet of Things Asia which saw more than financial gains for the organisation and its customers The motivation to establish a more sustainable business model and the appreciation of the event subject matter saw the implementation of a two-prong approach in venue management and creating new industry-relevant business events that do not conflict with existing ones
ldquoWhether it is the eventrsquos return on investment or objective companies are looking for good return and value derived from matching buyers and
CREATIVITY TAKES BUSINESS CENTRE STAGE
DelveInto
THE GROWTH OF INTERNET OF THINGS (IOT) ASIAIOT ASIArsquoS GROWTH IN 2015NUMBERS FROM IOT ASIArsquoS INAUGURAL EDITION IN 2014
44 sponsors and exhibitors representing 13 countries10 increase 2100 trade visitors and conference delegates 288 growth
41sponsors and exhibitors representing
11 countries
A total of
1630trade visitors and conference delegates
58 speakers representing 15
countries presented at the conference
85 speakers from 16 countries presented at the
conference (almost double the of speakers)
4648 Delve Into Singapore SingExindd 46 24515 1143 am
When you choose the Fairmont Singapore and Swissocirctel The Stamford you gain access to more than 70000 square feet of state-of-the-art and multi-functional conference and meeting space at the Raffles City Convention Centre Strategically located at the heart of Singaporersquos business district just 20 minutes away from the airport enjoy unparalleled convenience and accessibility Our team of outstanding conference concierges offers support every step of the way and helps ensure that your meeting or event is a rousing success each time
For reservations please call +65 6431 5534 email salessingaporefairmontcom or visit wwwfairmontcomsingapore
THE CHOICE FOR MEETINGS
47 Fairmont Singapore ADindd 47 13515 825 pm
48JUNE-JULY 2015
sellers as a business solutionrdquo said Arlando
The process of creating events ndash whether it is based on a national agenda like Singaporersquos wish towards hosting more healthcare events or opportunities identified through research on key industries to drive tomorrowrsquos growth ndash could take six to nine months
Arlando explained that each curated event should have a lifespan of five to 15 years It must meet the evolving needs of the industry and marketplace while flexible enough to allow the event agenda to morph with the changes in technology or other trends One perfect example is the way traditional exhibitions have morphed into CONFEX (conference-exhibition) multi-faceted platforms to drive engagement through meaningful content shared at conference sessions and business connections and exchanges on the exhibition floor
hether it is the eventrsquos return on investment or objective companies are looking for good return and
value derived from matching buyers and sellers as a business solutionrdquo
ldquoldquo
ALOYSIUS ARLANDOCEOSingEx Holdings Pte Ltd
W Throughout the interview the humble and pensive leader used the collective ldquowerdquo more often than ldquoIrdquo in his sentences When it comes to leadership and talent discussions Arlando expressed his passion for meeting people from all walks of life He ensures his team is a good mix of background and professional attributes His team is important to him
ldquoWe respect our teamrsquos personal moments of needs whether it is new working mothers or one who becomes a carer for the family As human beings if we can take care of our family needs we have won half a battle (in life)rdquo
Arlando keeps his team engaged through no-strings-attached coaching and transparent communication With a big smile and coy laughter Arlando defined the importance of transparency by saying that he graciously obliged when his team asked him to smile more frequently
EVENTS CREATED BY SINGEX
$$$ CONVERSION
KEY INDICATORS OF SUCCESSszlig Client feedback on successful connectionsszlig No of deals and business converted
szlig WasteMET Asia 2012 amp 2014szlig Last Mile Fulfilment Asia March 2015szlig RehabTech Asia March 2015szlig Internet of Things Asia 2014 amp April 2015szlig Radiology Asia May 2015szlig WasteMet China July 2015szlig Green UrbanscapeAsia 2013 amp November 2015
szlig RSA Conference Asia Pacific amp Japan 2013 2014 amp July 2015
szlig International Conference on Sustainable Development 2013
szlig ASEAN Business and Investment Summit 2014
NEW-TO-MARKET EVENTS
MANAGED EVENTS
617 BUSINESS CONNECTIONS made at the inaugural Last Mile
Fulfilment Asia 2015 in March 2015
403 SUCCESSFUL MEETINGS conducted at the exhibition floor
S$122 million worth of deals generated from inaugural Greenurbanscape Asia 2013
4648 Delve Into Singapore SingExindd 48 24515 1143 am
49JUNE-JULY 2015
Quay Room
CITY ESCAPEA RECENT STAYCATION AT
PARK REGIS SINGAPORE SHOWS THE POSSIBILITY OF GIVING YOURSELF OR YOUR MOST DESERVING
EMPLOYEES A BREAK EVEN IN THE MOST BUSTLING
PLACES IN A CITYWORDS GINA SIN
Just a stonersquos throw from one of the most vibrant entertainment scenes along a historical riverside known as Clarke Quay the 202-room Park Regis Singapore would do well for business retreats
Surrounded by lush greenery Park Regis Singapore was first opened in 2010 and has recently completed a SGD3 million (USD22 million) facelift that saw the reception move from the ground floor to the third a new all-day dining FampB venue upgrades on bed items and a complete makeover of the lobby meeting room and rooftop bar
Stretch the lethargy away in the morning with a poolside yoga class where a refreshing waterfall cascades into the 25-metre-deep pool Then
refuel with a power-packed breakfast at Twenty3 Drink amp Dine with the wide variety from its buffet selection
Clarke Quay may be popular for its nightlife but there are also lots to explore such as the numerous hipster cafeacutes bars and restaurants within the vicinity Hotel guests get 10 percent off their bills of participating food and beverage outlets by presenting their room cards
Visit the Asian Civilisations Museum located close by or attempt the adrenalin-pumping G-Max Reverse Bungy along the riverside Choose to
Singapore River Cruise
dine in one of the restaurants or head back to the hotelrsquos Royal Pavilion for their signature Cantonese dishes such as the Royal Smoked Duck and the Wok-fried Mashed Fish Noodle with Lobster
Sign up for one of Park Regisrsquo cocktail classes as a team-building activity for up to 10 guests by June 2015 or conclude meetings with a sunset cruise disembarking from the quayside Watch as the sun sets and the neon lights of Boat Quay and Clarke come to life Spot landmarks and bridges such as the Raffles landing site the Merlion and the Cavenagh and Coleman bridges End the day with more cocktails at Revive the hotelrsquos rooftop bar that is not opened to public until the fourth quarter of 2015 It can be hired for intimate cocktail events of up to 50 guests with outsourced furniture
An incentive package featuring some of the activities mentioned above is available for corporate group bookings until the end of the year
49 Delve Into Singapore Park Regisindd 49 24515 1144 am
Hongkong
26 - 27 August | Grand Hyatt Hong Kong
50 ACTE ADindd 50 13515 823 pm
CMY
51 Pacific Worldc ADindd 51 13515 752 pm
Twice the percentage of Buyers than in 2013 expect to conduct business valued at over
1million
The 23rd ITampCMA and 18th CTW Asia-Pacific
29 Sep ndash 1 Oct 2015Bangkok Convention Centre at CentralWorld
Bangkok Thailand
Incorporating Luxury Travel
Exhibitors amp Sponsors Corporate Travel ManagersConference DelegatesMedia | Corporate Travel
Exhibitors | MICE amp Luxury TravelBuyers | MICE amp Luxury Travel | Association Professionals amp ExecutivesMedia | MICE amp Luxury Travel
wwwcorporatetravelworldcomapacwwwitcmacom
Look At What We Achieved In 2014
Over 2500 MICE and Corporate Travel professionals including association executives and luxury travel buyers from 55 international territories
84 of Exhibitors expect to receive orders within a year
40 of Buyers confirmed procurement on-site with Exhibitors
Host CountryOrganised By Supported By
gtURXP[ltTSXP
4]S^abX]VP]SBd__^acX]V0bb^RXPcX^]b
Industry PartnergtURXP[0Xa[X]T gtURXP[ET]dT lt^Q[XT0__Pac]Ta
ltTSXP0U[XPcTb
Very impressed with the overall organisation quality of buyers and
remarkable welcome reception euromic Belgium
Exhibitor | Christophe Verstraete Executive Director
Great avenue to obtain research information from diverse regions and
destinations Association of the Polish Media Poland
Media | Robert Pawelek Journalist
I got to renew or discuss contracts and build new relations Panorama-Medica Group Co Ltd Thailand Buyer | Katherina E Lempert-Dober Chairwoman
The discussion session was a good sharing session for all my peers Gemalto Singapore Corporate Travel Manager | Jean Bey Senior Buyer - Asia
52 ITampCMA BKK ADindd 52 13515 806 pm
53JUNE-JULY 2015
THERErsquoS NOTHING LIKEAUSTRALIA
Produced by Business amp Tourism Publishing Asia Pte Ltd and Business Events Australia wwwbusinesseventsaustraliacom wwwbizeventsasiacom
53-68 Australia Supplementindd 53 24515 400 pm
54JUNE-JULY 2015
UNLOCKINGAUSTRALIArsquoSNEWEST TREASURE
The Adelaide Convention Centre welcomes the world to its new state-of-the-art facilities designed with the event plannersrsquo future requirements in mind It is surrounded by premier entertainment sporting and medical precincts and set on the cityrsquos revitalised waterfront district
Find out more about our brand new building at adelaidecccomau
53-68 Australia Supplementindd 54 24515 1145 am
55JUNE-JULY 2015
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56JUNE-JULY 2015
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57JUNE-JULY 2015
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58JUNE-JULY 2015
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59JUNE-JULY 2015
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60JUNE-JULY 2015
Discover a zoowithout fences
THERErsquoS NOTHING LIKE AUSTRALIA FOR YOUR NEXT BUSINESS EVENTPLAN NOW VISIT AUSTRALIACOMBUSINESSEVENTS
TAU0105_297x420_Zoo_V1indd 1 11052015 520 pm
53-68 Australia Supplementindd 60 24515 1145 am
61JUNE-JULY 2015
Discover a zoowithout fences
THERErsquoS NOTHING LIKE AUSTRALIA FOR YOUR NEXT BUSINESS EVENTPLAN NOW VISIT AUSTRALIACOMBUSINESSEVENTS
TAU0105_297x420_Zoo_V1indd 1 11052015 520 pm
53-68 Australia Supplementindd 61 24515 1146 am
62JUNE-JULY 2015
53-68 Australia Supplementindd 62 24515 404 pm
63JUNE-JULY 2015
AD
EXPERIENCE WORLD CLASS OPENING DECEMBER 2016
Artist impressions courtesy of Hassell + Populous and Darling Harbour Live
Introducing a new world class convention exhibition and
entertainment destination on Sydneyrsquos sparkling harbour
With an integrated design and best practice facilities you will
be within walking distance of Australiarsquos largest business district
financial centre and hub of thought leadership and innovation
ICCSYDNEYCOMSALESICCSYDNEYCOM +612 8297 7600
MANAGED BY AEG OGDEN
THEATRE EXHIBITION CONVENTION
53-68 Australia Supplementindd 63 24515 1146 am
64JUNE-JULY 2015
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65JUNE-JULY 2015
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67JUNE-JULY 2015
E X P E R I E N C E U N F O R G E T T A B L E E V E N T S
S Y D N E Y rsquo S M O S T U N I Q U E V E N U E
A U S T R A L I A NT E C H N O L O G Y P A R K
CONFERENCES I EXHIBIT IONS I CORPORATE MEET INGS
TRAINING I FASHION I PRODUCT LAUNCHES
AND MUCH MORE
salesatpcomauPh +61 2 9209 4220wwwatpcomau2 Locomotive StreetEveleigh 2015
53-68 Australia Supplementindd 67 24515 405 pm
68JUNE-JULY 2015
AD
Contentindd 5 261114 1051 am53-68 Australia Supplementindd 68 24515 1146 am
69JUNE-JULY 2015
Engage
From April 30 to May 10 a total of 235 million visitors ndash including 153000 international attendees ndash took part in 200 events conducted throughout host venue Coex from culture exhibitions and conventions to promotions performances and even a beer festival all of which served as an effective marketing platform for the clusterrsquos stakeholders
Among the major events Asiamania a multi-nation business and cultural trade show running from April 30 to May 3 included promotional booths from Korea Japan China and Russia each exhibiting various cultural assets from across the region Contributing to the local MICE presence was the Seoul Tourism Organization whose promotional stand was modeled after
C-FESTIVAL IN SEOUL DRAWS
GLOBAL AUDIENCETHE INAUGURAL
ldquoC-FESTIVALrdquo PROMOTED THE
CAPABILITIES OF A NEWLY-FORMED
GANGNAM-BASED ldquoMICE CLUSTERrdquo
OF EVENT VENUES SHOPPING AND
ENTERTAINMENT PROVIDERS
Seoulrsquos ancient city walls while the Korea Tourism Organization stand introduced visitors to other national destinations Other key events included a ldquoCulture Techrdquo fair and a ldquoCreative Urdquo exhibition zone The festival was organised by the World Trade Center Seoul MICE Cluster Committee
Created to increase competitiveness and allow for joint marketing strategies among members the MICE Cluster initiative unites 13 major companies involved in the business events community including and surrounding Coex which along with the nearby Korea World Trade Center was recently designated a ldquoSpecial MICE Tourist Zonerdquo by local government agencies Members also include business hotels department stores entertainment complexes PCOs and more such as Korean entertainment agency SM Entertainment which appointed K-pop stars EXO as official C-Festival ambassadors
In addition to the festivalrsquos promotional benefits for its members the ROI across 11 days also demonstrated the effectiveness of the event The Coex Seven Luck Casino a foreigners-only
venue for example saw a 401 percent increase in custom compared with the same period in 2014 while the five-star Grand InterContinental Seoul Parnas ndash also part of the complex ndash saw a 209 percent increase in room occupancy over the same comparative duration
ldquoThrough our first C-Festival we were able to see both new growth and the take-off of the MICE industry which is still a new industry for Seoulrdquo said Coex president and CEO Byun Bokyung He went on to affirm his commitment to ldquocontinue building and showcasing diverse content in order for the Korea World Trade Center to become the centre of the MICE industryrdquo
Stephen Kwak an assistant manager at the Seoul Tourism Organization agreed with the growth potential of the C-Festival in the coming years saying ldquoIt helped Seoul by emphasising various tourist attractions that MICE delegates would enjoy visiting during their stayrdquo With the weekend proving the most popular for Asiamania Kwak said that feedback for the Seoul booth was positive with visitors remarking that it ldquowell-represented the cityrsquos diverse offeringsrdquo
Love Heart Project
WORDS BEN JORDAN
69 Engage Coexindd 69 24515 1149 am
70JUNE-JULY 2015
Engage
With many UNESCO-heritage listed sites and venues in the world to choose from one group chose the much revered West Lake in Hangzhou as the centrepiece for an event Some 90 guests from Canadarsquos York House School travelled to the picturesque destination for a cultural trip planned around a golf tournament
The guests arrived at Hangzhou Sofitel Westlake Hotel on the first day What awaited them was a lavish welcome cocktail and gala dinner set up at the Sky Garden with views of West Lake as its background
The next day was where the program truly began Guests were divided into two groups ndash the Golf group and Parents-Child group ndash according to what guests preferred The group for golf headed for a friendly tournament at Fuchun Resort Golf Club while the other enjoyed a spa session and a tea tasting ceremony The children spent time at Zoo Coffee a creative club located in a shopping mall where its unique set-up resembled a quiet forest wonderland with a myriad of wild animals
Guests then went for a boat ride over West Lake and watched a large landscape live performance created by three renowned directors ndash Zhang
WEST LAKE STORY
A TRIP PLANNED AROUND HANGZHOUrsquoS REVERED WEST LAKE TELLS OF THE DESTINATIONrsquoS RICH
CULTURE AND SCENIC STORIES
Yi Mou Wang Chao Ge and Fan Yue Guests visited the largest isle in West Lake which is called ldquoThree Pools Mirroring the Moonrdquo and covers an area of 6000 square metres The shadow of the isle the elegant garden and the scenic beauty combined makes the isle one of the top 10 West Lake attractions particularly popular during the Mid-Autumn Festival
The group also visited the ancient He Fang Street which has a profound history Consisting of the historical commercial civil and architectural culture of Hangzhou it is the best place
to get acquainted with the destination Groups also enjoyed the ldquoSong Cheng Eternal Loverdquo drama which is known as one of the more acclaimed shows in the world The performance describes the hardship of Liang Zhu ancients the magnificence of Song Palace the fierce battle of Yue Gu Jun the song of Liang Shan Bo and Zhu Ying Tai and the song of the white snake and Xu Xian These stories are told through a spectacular display of sound light and stage effects
70JUNE-JULY 2015
Sofitel Hangzhou Westlake Hotel
Golf tournament
70 Engage Hangzhouindd 70 24515 1149 am
71JUNE-JULY 2015
Engage
Aprilrsquos Wine Down Wednesday organised by ACI HR Solutions and Biz Events Asia gave guests the privilege of a first look at the new Club Lounge at Hotel
Jen Tanglin Singapore (formerly known as Traderrsquos Hotel at Cuscaden Road) Over 90 professionals from
the MICE travel tourism and hospitality sectors networked over drinks and a buffet spread with an
impressive display of sweet treats Guests also had the chance to look at guest rooms on the newly revamped
Club Floor The event was sponsored by Hotel Jen Tanglin Singapore and duetto
HAPPY SNAPS
FROM WINE DOWN
WEDNESDAY
71 Engage Hotel Jen WDWindd 71 24515 1149 am
72JUNE-JULY 2015
ćľŅǴŭƀ뼷āĶɽĄŗۍĉדĀϝĀŞ뼵ϾĀЌѠͱກĀěɁǟħކՠĀǚ뼶ĔȏϝĀŞ뼵ЌѠŠěɁǨͳȩĀĄqಌϾr뼷খأćӃɯӍЌѠ˖Ӫˡġ뼷ĉĶǨɶᅆŠڥĀďĄಌϾĀǃɩ뼷ƦϿĠě֏˺ॎӃɯģĝćĞƶѲʑħϢеǙҜಌϾɆԥ뼶ȁˤ뼷ĔĂʿāĶјǭŗqಌϾrǟħ٧Āǂʚ뼶
ľŅǴċʃ뼷āĶćĂȏοȢКɁʸˋˡʭĀʗˡĉՂNjȒŠğʑ뼷ɝŴĶƧħqಌϾrĪǭػ쨵ĖqಌϾrĴ뼷ƣźŴĶԒĞĖƇĬ쨵뼶ӗęĠĀĉĀƫĄ쨰qಌϾrźŴĶԒĞĖŕķ౯ĀЌѠŠԚċЌѠȞײ뼶ȆƻɝӍqۈिrǟħĂċŞҠƣźŴĶԒĞĖƇĬĴ뼷āĶǨīĖĀĄ쨰NJ뼵Ġʻ뼵Ljǥ뼵ݶиĀʇҌŠȱਢɁ뼶
ឧࡢ뼷ભȘʆĉˍĂĀۈिȢćᎴŐ뼷Ʀďě֏ˡĎĸ뼷ۈिŞҠஅƧĂԿԵĈवƺĀęኧ뼷ڇۃŎƼЍĀԄӪӃɯĉՂǡϰ뼶āĶȠƱ뼷ĔĂԿęĀ
ኧďĄࡒĀNJ뼶ȁˤ뼷āĶјǭŗလिNJۈǟħĔĂʿĀǚǦ뼷ŗĸdžفĀƄਬƺ뼶လف˧ǘdž뼷χƎǢĈԣŭĀ뼷ĄġŚŕƳĀهƞ뼷ԵĈqġŚσفƥيrĀݔ؆뼶அƧƜƚॸćॸĂɁƜƚĂƟ뼷фĘĀလفӲ˴ƄΡȸĠɹ뼵śĠɹ૨뼷ĝđħфĪҍ۵ӲĂśȥſƄᐻĀσ뼶ƄΡۈिŞҠƧƍͳ뼷ƄΡȺໆѲĈĠĬϵɘ뼷ۈि˧ăěģăˆϚȺNJĀ뼶
ćĔċˊʃ၅٧ƀ뼷źāĶĎĂŐΥҨqಌϾrĔċӛʚ뼷ĞĂĞǨͳȩĀĖЪĄƇĬ쨵Ⱥǰ뼷ಌϾ˄ăĂǭđᔐ쨱ಌϾģăĂǭ୨ăĻӍ뼶ŮđāĶҕċԳʇĞĂĞ뼷ȺǰāĶƲĐĝŀƜćಌϾƥġ쨰NJ뼵Ĵǎ뼵Ծ뼵ϔϙŠ뼷ĔĂȏŢāĎĸďĄಌϾ뼶ůķƜćȆĪ뼷ƓěŀƜġĀŇƂ뼷ŕȶđĀĄģđΓīΰĢŹ뼶ڒ
Ƿ୯փఔŨ쨗
ಌϾħˀ좄
ŭʃʃ
ǚтƂύĘʄӃɯٲ뼶ɑջ୯ѮąƬϢеϨȉʇĀ
ȶđȡ뼶
$KXGPVUۈि뼷KDVOſŚĂĀۈिϱǭɆ
$KXGPVUۈिĄŗĪƯĀě˴ӍϱǭЋƶɆ
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ɽৠ٧elbizeventsasiacom
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Ѻᙕĉginabizeventsasiacom
ఫઽ
ৠ٧kristiebizeventsasiacom
72JUNE-JULY 2015
72 Chinese Editorial Lettersindd 72 24515 1150 am
73JUNE-JULY 2015
73MAY 2015
ƼЍ˗ՅЌѠ˥ʿಌϾЌѠˡϘċȞײʗ२ĉƯ뼷ħಌϾЌѠǭąƼĤĀԶѤ뼷ģǞơըdž˽ȞײŢƍͳಌϾӃDŽĀăגɸɾ뼶˗ՅЌѠ२ĉƯȜƍͳѲʹȉಌϾժΆʪʸćĂŐ뼷ƯʭѲʹҺʓа뼷ɡӴĀԜӍࠒΙĀ˝ՊƑħϭދ뼶ȮύNjęϙѲʹ+CEQDWEEKѲʹ˄ύʕᘶƋʕǟĀĻːࢬѱΙǝ뼷ĖƋʕďĀՒŞጣ뼷ǞĖƬԐԵ뼷ఁบጣ뼷৯χƯغĉ˴˖뼷ƲĂċժΆĝɩĖߙϜߝ뼶
ć˗ՅЌѠ२ĉƯĘ뼷ȜĈʈʞɩľߙϜাۋĀƯغĉ˴ΏDŽ˖Ӫ뼷ȺġಗĂǩDŽ؈ǂೀ뼵Ăǩೀ뼵Ăǩ˗Յਓĉ˴뼷ŗӍĂǩƼЍਓϢ˖Ӫǀȗ뼷ŴĶȜࡄħਓϢĘԭċȡĀ˖Ӫ뼶źƲʞऒĀਓϢʠߔಌϾӃDŽĀχ₈Ƭʇ뼶
ĤȀะɸľʞĎĢſŚʘ뼵96뼵չՍȓѣ뼵ՍၽݭDŽ뼵ଔӘݭDŽŠײĀӅśଋąύݔƬЌѠמćĤȀะऄЌѠঢ়ډЌťࢨƬЌѠݔDŽĀмȞॏě뼶ćॏěĘ뼷ڏˡߊͳȩˋśଋਓॏ˽מćƼЍĀŕĤмˡ뼶5ampŚܕߝĈՃȓѣ쨞ĤȀะ쨟ɽઠKUCڱӍěجƖҠӍūǕ쨣Ӄɯ뼵ƱůۈGGJCPԶФ뼷ˤơƜƚħęŝՇҜąĂċĻŗःˤιȸ뼵จęĉȱͶŠąݔƬЌѠŕĤƚяĀĂċݘČƯě뼶
73JUNE-JULY 2015
ɾϒǛТঢ়ЌѠמġŕęĀΪӃࢰȞײǛĎӽȜɘɾϒ⏜ࠑ뼶٩ʹćŭũˡ뼷⏜ࠑǛĎӽʇҌȜшĈǎϢӭ뼷˄ѲĈǚϗᤂːƶМĀěڱӍƜƚɁŞ뼷ಗƪċၰěढ़Šċěڱढ़뼶ˤơş֏ϝĄҬŅŭǛТঢ়ЌѠמȉ1TKGPVCN5GC8KNNCUCPFQVGNQORCP[VFڑ፴ৗڱćǘ⏜ࠑũѲ˟ȷǛĎӽЌѠŗĎĀԨĂċϝ뼶
क़Ś쨞OCTCӘЌѠӍʇҌ҈ثQVGNU4GUQTVU쨟ǘඳୌसӘራҠũѲĀ҈ثӘЌѠ쨞OCTC$CPIMQM쨟ć˥ūڏDŽąοȢКĀũˡ౯К뼶҈ثӘЌѠѲĈǎϢӭ뼵Ăċঢ়ډƄ˪േ౸뼵ĂŝʞǘljڝĀЌť뼵ĂċĐɒذƬʇħМƬĀƄჾКၰěढ़뼷ŗӍƪċĠβĨढ़뼶ĠβĨढ़ĀʋύරඌغŪ뼷ĻźӖĀĢƔʾϞɌʭ뼶ب
73 Chinese Sound Bitesindd 73 24515 430 pm
74JUNE-JULY 2015
ŊĈĉĻŗΞĘʄĄĂǝƄՃĻĨ뼵ĠĠӴĀŚęĝ뼶ȺۍĉדĀटĐę뼵ᇱЉĀΝբŠƍͳĀ϶ᇫሊş֏ĀŀƚໆѲȢĄġŚǀ뼶ȮϾĀʁĤҠ뼵ăߟĀĤĐŞઝǒҠĖōǩĀʋභ뼷ĘʄƄĴƄăćᄏƜƺŠŀƯ뼶
ĘʄĨŪħġŚě֏ˡĀȶ뼷פą؈ŠӃɯٲŢ˺ॎӃɯˡӪĀڇŠ؈ॸဩ뼷ԨĂĈϙʲɫĄˬιʘĀşТ뼷ȺˢϞవȘʆęΝ뼶ăΡǷȮċŚŝǝΝśşǡϰĘʄ뼷ĝĨڨǷŗŕŨĀĴǎĖТ뼶ĘʄӃɯٲŚӃɯਇɘǥːϵŀȩФ뼷ύǘĈŎԭħϔϙĀιʘ뼷ĘʄƲŭĝڇۃąƞęՏŚěڱӍ֏זĖĔƀڏDŽ뼷Ȇġďಗą(QTOWNCวݭġŚę˺ظ뼵ցЍ҈뼷ŗӍɩᕹϝĀĘʄŚĴظঌєŠĘʄŚǗΆ뼶
ϝĀŞϯȗȓѣӍƜƚॸȓѣXGPVU6TCXGNUKCƼЍჼƂɽǀȗCZCPVCUWYCPćă΅ǡŗ+ɮŝĀǻśଋąćĘʄڏDŽĀŚě˺Ӄɯűזě쨞+6JKPC쨟뼶Ŵćˈɩ$KXGPVUۈिਲ਼ɝĴȩФ뼷ĘʄćĔŭƀşŀąňęĀȻ뼷ƦؼĝĄŎᇫሊĀƶˋş֏뼶
qŢǘěغڱĎĸ뼷ĘʄĻĸԵĂНĈϙʲɫ뼷ƦؼąƄՃĻĨ뼶פąЌѠƥʋ뼷ĘʄŃĈňĠăǜՏĀɁŞŗӍԵĈȆŞɡĀբžŴĶ˝Պ뼶r
ěڱɁŞҤćĘʄĘʄшĈϿĠęՏě֏Ɂࢰ뼶ĘʄĤŚűז֏ƺĀŚڇۃġķďĄȺġĂċŕԵזӍƜƚɁࢰ뼷ƦؼģĄĠŭĎŚޱǫʕˡѩŞ뼶ĘʄȘűě֏ġķģĄڏěĀז֏ԨĂċډĀŚě֏ɁŞ뼷ƑĄڏѩĂȸ֏ěƂĀχџ˝Պ뼶ԨĂċџলĀɁŞĄĘʄŚěڱġķ뼶ĔċŗڏѩęՏŚěڱ뼵ԄӪΡƦʄʭʋĀěڱġķŞހŝݖઽͲġķ뼷ʁƶdž
Ęʄě֏ˡLjϋ˓ஸ
Ǘ˸뼷ȉʋභоŚӚ౨եȠʫ뼷ιʘѲƶϔŨຂ뼷ŞȗʞīĐћয뼶ěڱġķшĈĂċǚϗːƶМ뼷ĻગĉĀƄჾՏၰěढ़ŠċęŇăDž뼵ɧϜᰋࡊĀĠβĨěڱढ़뼷ߴĈŕϵɘĀƬڐͶՕӍǜཥѲ뼶ˤʋ뼷ěڱġķʭģѲɪĀʁƶեęЌѠ뼷шĈǎբҍϾϢӭ뼷ѲӍěڱԜӝ˖ӪमƼ뼷ĻӖՏĀěڱŠƜƚ뼶qrƼЍΡ뼵2ʠĉěӍͶԉěڱ뼵ljۈिş֏ݭDŽŭěŗӍġŚŭĘʄȘűěũDZȐၰĝćĔƀڏDŽ뼷˄ɩĖƶ뼶
ĘʄŕĤɁࢰ숯숯Śŝě֏ġķ쩑ӅNJǩ؆ħ0CVKQPCNZJKDKVKQPCPF
QPXGPVKQPGPVGT쨞5JCPIJCK쨟뼷Һ؆q0쨞5JCPIJCK쨟r쩓Āśƍ뼷ȜźϿĠۈƖŞҠĀതڌŢƋᓮƔ˫ɡ뼶Śŝě֏ġķύŚŝԄӪˌŠĘʄ؈ʸǟդӚ뼷ɽӚ౨ǚϗħоːƶМ뼷؆Șʆƥŕ뼶ě֏ġķшĈоːƶМĀبʭ֏ɁŠоːƶМĀبʋ֏Ɂ뼶بʭ֏ɁಗċęՏ֏ढ़Šċ٣ܪևŇĀ֏ढ़뼶ƲĂċęՏ֏ढ़ĀǚϗħːƶМ뼷ևŇĀ֏ढ़קːƶМ뼷խǫߴĻˢТ֏ढ़뼶ˤʋ뼷Śŝě֏ġķģѲĈċęŇăDžĀěڱढ़뼷ĻગĂχƁԮĉăDž뼶ǟħϝǡȘʆĘǚϗŕę뼵njːŕƬĀě֏ෞʸɆϝ뼷Śŝě֏ġķנמˀ뼵ઝǒ뼵Ԑߺ뼵ǘĂɆ뼷ŃѲĈѩȓ뼵Ԅˡġķ뼵ɪЌѠDžѲ뼶
Ĉqʁƶแrƥ؆ĀĘʄŗȺযĀęڇۃĀӃɯѺ۷ࡒNJЪጠŗӍՏĀŚě֏ƜƚǡĎڏѩ뼶
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NJ졿ఫ
74-75 Chinese Cover Storyindd 74 24515 1150 am
75JUNE-JULY 2015
qύǘĈŎԭħϔϙĀιʘ뼷ĘʄƲŭĝڇۃąƞęՏŚěڱӍ֏זĖĔƀڏDŽ뼶r
ːĘʄӃɯٲŚӃɯਇɘǥ
ȞЌѠ뼶ĔŝЌѠŮĈǎϢӭ뼷Ӛ౨ǕǻύĂƁڝƬĀūǕݱɽˌ쨞Ӛǘŭͳ쨟ǨϐӚƦŪ뼶
ĻગĠǩਓϢ뼷ƦؼшĈۍĉٵґĀƬסĐɒذŠʕђĀϜٲ뼷ґʸˈƞՏĀƜƚ뼶ĀѲʹĄǘŗǡΟǼĀϜٲϐҜȥŪ뼷ƧȺŒŞ΄ąˈľŅȉλĎĀȗЯ뼷ŐଟĀŬǰƅ뼶
ԨĂċກĀɁŞקĄк˟뼶к˟ĄĂċמඵӭŠЌťǘĂɆĀ२ĉě˴உǒˌ뼷ŞƳĘʄĀġķŞь뼷ĄĂċʗŦȏˣߜĂċћ뼵뼵ΜĀˬǎ뼶ƜƚॸĻŗಶůĔƀĀˬǎǟħƜƚɁŞ뼷ŕґʸăɸľĉĀƜƚ뼶
ӃɯѺ۷ࡒĘʄшĈযĀ˥ͳΝNJЪጠŠ۵ĠΦࡡ뼷եϒĀՕNJȉŞĤɭɌĀĠƟNJȠઽʸ뼷ŪąĈĀʄ৫NJ뼶ʋභоŚӚ౨űז쨱ĈŎɸľŭĀġŚԽڄӚ౨ȉѲʹɧϜĀԽŠdžͳ΅ăෲĀΝᴂዣχƎঞĄȘʆɯϢĖĘʄĴĀκɯƥŞ뼶ʞǘᐤҠŠ༽ҠĈŎĀࡊŚĀƳߋӭӚ౨뼶ĔȏբžĝĄ˺ॎӃɯͱƜƚǡӍƜƚŶĀŕމŅ뼶
ͻĘʄŮĈŒѧǫԘĀեϒᆶŝԳŠƬďĻˢТĀसӆŠിӆĝĄڏѩě˺ӃɯĴăĻǸľĀӗމƥŞ뼶
ĤNjƄՃĘʄшĈϿĠڏѩęՏŚ֏זŠěڱĀɁŞ뼷Ʀ۵ĠĀϾӍԄӪЌѠģĝшĈϵɘ뼵मĀʗˡěڱѲ뼶ƜƚॸĞߜˣο˩ܪĀɁŞ뼷ĘʄȜĄĆĀŕՊ뼶˝މ
ƜƚॸăҨছ˝Պć06ĘʄڏѩĂɁϜЬƬݔĀ৫Ţ뼶ĔŝΪφĠŭષ۵ĠDŽˡę˺ĀஉǒˌȜ२ĉěǨ뼵ډԐढ़뼵Ќኃ뼵ঢ়ډфŠஉǒˌʪʸħĂɆ뼷ħƲĂʞĎਓǙҜǡǨλĈĀ৫ŢɆԥ뼶உǒˌԵĈĻગĉνӐКٮЌ৫Ţ뼷ͱĉၰěКĀˬǎ뼶ǩŚĀԐढ़ǂೀ)TCPV$TWPUGFGPŃĻħƜƚʔǻǭ˱뼷ŗӖਓϢĀˍ뼶06ĘʄɆƍĀĄћĂƄȕĀȞʞ뼵ՇҜƺŠџݔ뼷ŕґʸ
ćĔƀڏDŽĤмȞşҘě뼵Ĵল뼵ƜƚŶ৫ŢŗӍΡě뼶ǨŗŚōǩȞײƧʑӘϙ뼵ı҈뼵KOO[JQQ뼵ᅱᅧ뼵วѩŴĶĀƜƚ뼶ڏŠɲϜϙĝ˝ՊćĔƀݭ
АҔćĘʄϒʋභƳΟǼĤܪҠʭ뼷๗ŭĘʄȘűڏѩŞĀnjĴѲʹ
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ТŪιͲĔٯĄƦͲȒĀƂ뼷ĻĄۍĉדኁĀĄЌѠӍӃɯ˖ӪˡĀߊӿϰϰఆĨƚȡ뼷ŊĨӍĴŢϢеɘDŽڥɘ뼶뺭
ćǗŔɫ뼵55뼵ȖŠ)EJCVDžǗŔʘԭħşТĀƎĐ뼷ĉȉĉƥǎĀˈਜঞĄӚӐŠάȱͶŕȶđĀƶК뼶Ţǘߊĉ˴Ďĸ뼷ĈąĔȏǗŔʘĀৗՎ뼷ŢϢеɘDŽɘďȻīΜƦͲڏ뼶Ļ뼷ďϝǡĀŰߧƦҶ뼷ЌѠӍӃɯ˖ӪˡĀߊӿڥఆĨƚȡ뼷ŊĨӍĴŢϢеɘDŽٯɘ뼶뺭뺭
२ĉϢе˖ӪĄࢨˡŪβĀȱਢ뼷ਯȺĄćЌѠ˖Ӫˡ뼶ĂŝśɡĀЌѠκΓīƧźĢŹǜതڌŢƋҠŒũĎ뼷ąĢŹŠതćɳ뼷ĈĠɹ쨵ňĠĴȊ뼷ࡍהŢƋĀڌćϢе˖ӪĔċցΆĘ뼷ЌѠߊӿТăĖЌѠćܦΰɌʐਓϢŦƟĀnjː뼶
ͱϿߊĉ˴ˆ˽ɝĂɝĢŹĔċɝʚ쨰ϢеěǂƚȜŀNjιƈāĀʅȁĄƇĬ쨵ȺǰďĄǥʿĀӷݦȱͶŠϢеĀฑࡄʇ뼶ĂҶŗકƥ뼷ЌѠߊӿƙĀĄqӚӐȱͶrĀŀNj뼷ƦăĄڙᆃĀˈ˱뼶
ljĂċߩղϰϰĄŕՋĀ뼶ƜƚغͱϿĄȁħԚċЌѠȞײ뼵ЌѠĀŞžͱȁЌѠǔɘDŽջĤDžʅȁŢԚĂŝЌѠмŀ뼷ȚЌѠߊӿĈޡȉĔǩದćϢеԒͶ뼷ũ˧ȉŴĶӚӐʸǟȱͶ뼶ȚНʥ쨰ăĻŮʘľǗŔɫͱҽƱĎȉϢеӚӐʸǟȱͶ뼶
ſŚʘěڱȉƜƚŭƼЍěڱ٩ԏ뼷ۈिȜҬφڇʠԄӪӃɯɁ뼷ƦԄӪƜƚȜભŕęˌŒ뼶ȁˤ뼷ĞđćതڌպݰĀě֏ˡġŒĂᤋ뼷ЌѠďκӚӐĂжƬΙ뼵ƬвĀߊӿ뼶
ӍĴŢϢеɘDŽɘĄȌīϢеŕĈвĀƶʑ뼶эɘăȚȩФߊĉ˴ŢϢеŠĔඐŀNjĀȶ˸뼷ģĄƬߊĨƺĀƶʑ뼶ĴǎĄȱਢ뼶ȮŕŶĂơȉϢеԒͶĖĪĂơĀɘăˆ˽ɸľċŇĴ뼶ŚʠϵϢеɆԥϯȗශઆȓѣ49QTNFYKFG˥ʿŢۈƖŞҠě֏ˡɘDŽąĂЬз뼷ʪưФĈĀದćϢеĈߊӿȉŴĶɘ쨱ˤʋ뼷ɸľĀߊĉ˴ΞħŮđŴĶιďΚȥŪӪ뼶ĔċƄࡢħۈƖҠĀߊˌǀȗژąܔѧ쨗
ȁˤ뼷ħąŕęՃʇŞƬߊƯě뼷˄ϢеɘĈвॼ뼷κƙĖŗĪڨǴž쨰s đĈࡄNjŠƱķ뼶ǚŢϢеđϭࡄ
Nj뼷ਯȺĄćƸĀľԘġ뼷ϢеňͲďĨƴśĆĄśǘŬķͱĄȩǚˆޚƦǢ뼶ǞĎ뼷ĈƱķƷĨϢеƱ˖뼷ĂϢеƱ˖뼷ĆŪβĀǴĢƔďƬ뼶߀
s ĠɝũǽКʚϝ뼷˄ɑϢеȀŗĸdž뼶ĔĄĂƞڇϢеϨȉƸĀƤƶʑ뼶ĻŗȮqħƇĬr뼵qƧڒr뼵qƇĬr뼵qɑĆffɑгār뼵qĆĀğʑƧrDžɝƶКũ˧뼶
s ĞѩʑdžɃϢеĀѢˆ뼶ϢеƫĆĀɝʚŶ뼷ăđŮĄӕҢćŦƀ뼷ɝȠȱĀɝʚ뼷ĔƟĆĈĻĨȌīϢеŊĈĞĖĀʋĀƱʜ뼷ģĻŗӚӐŐϢеŢĆĀƱķ뼶
s ыħϢеԵĈҲĀʋ˖Ӫ뼶ϔĄҺ˱ĀȅѮѲʹ˖ӪģӖ
ŗźϢеƴīĆňķ뼷ĨdžɃŴĶĀ뼷ȮƦźŴĶŢĆмŀČƗ뼶
s źϢеƢƅĆdžɃŴĶĀ뼶ěڱĉ˴ƼƔdžɃŴĶߊĝЏʫغĀ뼶ȁˤ뼷ժዓȴ뼷ăđǙᛃ뼷ģăđߣŎǟśѢˆ뼶ȮĆĀɝŠɽʪ뼷ϢеĨѿʓƢƅĆĄdžɃŴĶƥǡǨĸĀƸ뼷ƦؼģěźŴĶƴīĆňժķŠůķ뼶
ʘľȉϢеƥǎĀˈਜŠӍĴĀɘ뼷ăȚĻŗźĆŨэТŪιͲ뼷ƑȶđĀĄĻŗƬĆĀߊĨƺŠϢеĀƫǼ߀뼶
JTKUVKPG)COCTTCĄ49QTNFYKFGɽઠ뼶49QTNFYKFGĄĂؽƖҠۈŝŚʠϵĀϢеɆԥϯȗශઆȓѣ뼷шĈο˩ࡒĀě֏ǀԥ뼶˽ȓѣĪĀۈƖҠӿʗɠħϢеǭȉě֏ȠȱĀјƶ뼶٩ƢނŰ뼷ɑˢˈȉJTKUVKPGԒͶ뼶Ǘ쨰EJTKUVKPGICOCTTCNTCYQTNFYKFGEQO뺭
76JUNE-JULY 2015
qɘăȚȩФߊĉ˴ŢϢеŠĔඐŀNjĀȶ˸뼷ģĄƬߊĨƺĀƶʑ뼶ĴǎĄȱਢ뼶ȮŕŶĂơȉϢеԒͶĖĪĂơĀɘăˆ˽ɸľċ
ŇĴ뼶rCHRISTINE GAMARRA
LRA WorldwideɽઠؽƖҠۈ
ƢԺ
76 Chinese Knowledgeindd 76 24515 1153 am
IBC IBTM China ADindd 50 13515 833 pm
ಌϾ٧
7 Sabah Tourism Board ADindd 7 24515 1235 pm
KLCC_10YAC_micenetAsia_ad01_0615ai 1 4315 848 AM
45 KLCC ADindd 45 13515 839 pm
46JUNE-JULY 2015
30 MINUTES WITH ALOYSIUS ARLANDO CEO OF SINGEX HOLDINGS PTE LTD GAVE BIZ EVENTS ASIA A LOOK INTO HIS VISION OF A SUSTAINABLE CONFEX BUSINESS MODELWORDS EL KWANG
With a vision to be the leader in the APAC business events industry Aloysius Arlando has no intention to rest on his laurels Since his appointment SingEx has invested a few million dollars in doubling staff strength and conducting robust research in curating events like the Internet of Things Asia which saw more than financial gains for the organisation and its customers The motivation to establish a more sustainable business model and the appreciation of the event subject matter saw the implementation of a two-prong approach in venue management and creating new industry-relevant business events that do not conflict with existing ones
ldquoWhether it is the eventrsquos return on investment or objective companies are looking for good return and value derived from matching buyers and
CREATIVITY TAKES BUSINESS CENTRE STAGE
DelveInto
THE GROWTH OF INTERNET OF THINGS (IOT) ASIAIOT ASIArsquoS GROWTH IN 2015NUMBERS FROM IOT ASIArsquoS INAUGURAL EDITION IN 2014
44 sponsors and exhibitors representing 13 countries10 increase 2100 trade visitors and conference delegates 288 growth
41sponsors and exhibitors representing
11 countries
A total of
1630trade visitors and conference delegates
58 speakers representing 15
countries presented at the conference
85 speakers from 16 countries presented at the
conference (almost double the of speakers)
4648 Delve Into Singapore SingExindd 46 24515 1143 am
When you choose the Fairmont Singapore and Swissocirctel The Stamford you gain access to more than 70000 square feet of state-of-the-art and multi-functional conference and meeting space at the Raffles City Convention Centre Strategically located at the heart of Singaporersquos business district just 20 minutes away from the airport enjoy unparalleled convenience and accessibility Our team of outstanding conference concierges offers support every step of the way and helps ensure that your meeting or event is a rousing success each time
For reservations please call +65 6431 5534 email salessingaporefairmontcom or visit wwwfairmontcomsingapore
THE CHOICE FOR MEETINGS
47 Fairmont Singapore ADindd 47 13515 825 pm
48JUNE-JULY 2015
sellers as a business solutionrdquo said Arlando
The process of creating events ndash whether it is based on a national agenda like Singaporersquos wish towards hosting more healthcare events or opportunities identified through research on key industries to drive tomorrowrsquos growth ndash could take six to nine months
Arlando explained that each curated event should have a lifespan of five to 15 years It must meet the evolving needs of the industry and marketplace while flexible enough to allow the event agenda to morph with the changes in technology or other trends One perfect example is the way traditional exhibitions have morphed into CONFEX (conference-exhibition) multi-faceted platforms to drive engagement through meaningful content shared at conference sessions and business connections and exchanges on the exhibition floor
hether it is the eventrsquos return on investment or objective companies are looking for good return and
value derived from matching buyers and sellers as a business solutionrdquo
ldquoldquo
ALOYSIUS ARLANDOCEOSingEx Holdings Pte Ltd
W Throughout the interview the humble and pensive leader used the collective ldquowerdquo more often than ldquoIrdquo in his sentences When it comes to leadership and talent discussions Arlando expressed his passion for meeting people from all walks of life He ensures his team is a good mix of background and professional attributes His team is important to him
ldquoWe respect our teamrsquos personal moments of needs whether it is new working mothers or one who becomes a carer for the family As human beings if we can take care of our family needs we have won half a battle (in life)rdquo
Arlando keeps his team engaged through no-strings-attached coaching and transparent communication With a big smile and coy laughter Arlando defined the importance of transparency by saying that he graciously obliged when his team asked him to smile more frequently
EVENTS CREATED BY SINGEX
$$$ CONVERSION
KEY INDICATORS OF SUCCESSszlig Client feedback on successful connectionsszlig No of deals and business converted
szlig WasteMET Asia 2012 amp 2014szlig Last Mile Fulfilment Asia March 2015szlig RehabTech Asia March 2015szlig Internet of Things Asia 2014 amp April 2015szlig Radiology Asia May 2015szlig WasteMet China July 2015szlig Green UrbanscapeAsia 2013 amp November 2015
szlig RSA Conference Asia Pacific amp Japan 2013 2014 amp July 2015
szlig International Conference on Sustainable Development 2013
szlig ASEAN Business and Investment Summit 2014
NEW-TO-MARKET EVENTS
MANAGED EVENTS
617 BUSINESS CONNECTIONS made at the inaugural Last Mile
Fulfilment Asia 2015 in March 2015
403 SUCCESSFUL MEETINGS conducted at the exhibition floor
S$122 million worth of deals generated from inaugural Greenurbanscape Asia 2013
4648 Delve Into Singapore SingExindd 48 24515 1143 am
49JUNE-JULY 2015
Quay Room
CITY ESCAPEA RECENT STAYCATION AT
PARK REGIS SINGAPORE SHOWS THE POSSIBILITY OF GIVING YOURSELF OR YOUR MOST DESERVING
EMPLOYEES A BREAK EVEN IN THE MOST BUSTLING
PLACES IN A CITYWORDS GINA SIN
Just a stonersquos throw from one of the most vibrant entertainment scenes along a historical riverside known as Clarke Quay the 202-room Park Regis Singapore would do well for business retreats
Surrounded by lush greenery Park Regis Singapore was first opened in 2010 and has recently completed a SGD3 million (USD22 million) facelift that saw the reception move from the ground floor to the third a new all-day dining FampB venue upgrades on bed items and a complete makeover of the lobby meeting room and rooftop bar
Stretch the lethargy away in the morning with a poolside yoga class where a refreshing waterfall cascades into the 25-metre-deep pool Then
refuel with a power-packed breakfast at Twenty3 Drink amp Dine with the wide variety from its buffet selection
Clarke Quay may be popular for its nightlife but there are also lots to explore such as the numerous hipster cafeacutes bars and restaurants within the vicinity Hotel guests get 10 percent off their bills of participating food and beverage outlets by presenting their room cards
Visit the Asian Civilisations Museum located close by or attempt the adrenalin-pumping G-Max Reverse Bungy along the riverside Choose to
Singapore River Cruise
dine in one of the restaurants or head back to the hotelrsquos Royal Pavilion for their signature Cantonese dishes such as the Royal Smoked Duck and the Wok-fried Mashed Fish Noodle with Lobster
Sign up for one of Park Regisrsquo cocktail classes as a team-building activity for up to 10 guests by June 2015 or conclude meetings with a sunset cruise disembarking from the quayside Watch as the sun sets and the neon lights of Boat Quay and Clarke come to life Spot landmarks and bridges such as the Raffles landing site the Merlion and the Cavenagh and Coleman bridges End the day with more cocktails at Revive the hotelrsquos rooftop bar that is not opened to public until the fourth quarter of 2015 It can be hired for intimate cocktail events of up to 50 guests with outsourced furniture
An incentive package featuring some of the activities mentioned above is available for corporate group bookings until the end of the year
49 Delve Into Singapore Park Regisindd 49 24515 1144 am
Hongkong
26 - 27 August | Grand Hyatt Hong Kong
50 ACTE ADindd 50 13515 823 pm
CMY
51 Pacific Worldc ADindd 51 13515 752 pm
Twice the percentage of Buyers than in 2013 expect to conduct business valued at over
1million
The 23rd ITampCMA and 18th CTW Asia-Pacific
29 Sep ndash 1 Oct 2015Bangkok Convention Centre at CentralWorld
Bangkok Thailand
Incorporating Luxury Travel
Exhibitors amp Sponsors Corporate Travel ManagersConference DelegatesMedia | Corporate Travel
Exhibitors | MICE amp Luxury TravelBuyers | MICE amp Luxury Travel | Association Professionals amp ExecutivesMedia | MICE amp Luxury Travel
wwwcorporatetravelworldcomapacwwwitcmacom
Look At What We Achieved In 2014
Over 2500 MICE and Corporate Travel professionals including association executives and luxury travel buyers from 55 international territories
84 of Exhibitors expect to receive orders within a year
40 of Buyers confirmed procurement on-site with Exhibitors
Host CountryOrganised By Supported By
gtURXP[ltTSXP
4]S^abX]VP]SBd__^acX]V0bb^RXPcX^]b
Industry PartnergtURXP[0Xa[X]T gtURXP[ET]dT lt^Q[XT0__Pac]Ta
ltTSXP0U[XPcTb
Very impressed with the overall organisation quality of buyers and
remarkable welcome reception euromic Belgium
Exhibitor | Christophe Verstraete Executive Director
Great avenue to obtain research information from diverse regions and
destinations Association of the Polish Media Poland
Media | Robert Pawelek Journalist
I got to renew or discuss contracts and build new relations Panorama-Medica Group Co Ltd Thailand Buyer | Katherina E Lempert-Dober Chairwoman
The discussion session was a good sharing session for all my peers Gemalto Singapore Corporate Travel Manager | Jean Bey Senior Buyer - Asia
52 ITampCMA BKK ADindd 52 13515 806 pm
53JUNE-JULY 2015
THERErsquoS NOTHING LIKEAUSTRALIA
Produced by Business amp Tourism Publishing Asia Pte Ltd and Business Events Australia wwwbusinesseventsaustraliacom wwwbizeventsasiacom
53-68 Australia Supplementindd 53 24515 400 pm
54JUNE-JULY 2015
UNLOCKINGAUSTRALIArsquoSNEWEST TREASURE
The Adelaide Convention Centre welcomes the world to its new state-of-the-art facilities designed with the event plannersrsquo future requirements in mind It is surrounded by premier entertainment sporting and medical precincts and set on the cityrsquos revitalised waterfront district
Find out more about our brand new building at adelaidecccomau
53-68 Australia Supplementindd 54 24515 1145 am
55JUNE-JULY 2015
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56JUNE-JULY 2015
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57JUNE-JULY 2015
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58JUNE-JULY 2015
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59JUNE-JULY 2015
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60JUNE-JULY 2015
Discover a zoowithout fences
THERErsquoS NOTHING LIKE AUSTRALIA FOR YOUR NEXT BUSINESS EVENTPLAN NOW VISIT AUSTRALIACOMBUSINESSEVENTS
TAU0105_297x420_Zoo_V1indd 1 11052015 520 pm
53-68 Australia Supplementindd 60 24515 1145 am
61JUNE-JULY 2015
Discover a zoowithout fences
THERErsquoS NOTHING LIKE AUSTRALIA FOR YOUR NEXT BUSINESS EVENTPLAN NOW VISIT AUSTRALIACOMBUSINESSEVENTS
TAU0105_297x420_Zoo_V1indd 1 11052015 520 pm
53-68 Australia Supplementindd 61 24515 1146 am
62JUNE-JULY 2015
53-68 Australia Supplementindd 62 24515 404 pm
63JUNE-JULY 2015
AD
EXPERIENCE WORLD CLASS OPENING DECEMBER 2016
Artist impressions courtesy of Hassell + Populous and Darling Harbour Live
Introducing a new world class convention exhibition and
entertainment destination on Sydneyrsquos sparkling harbour
With an integrated design and best practice facilities you will
be within walking distance of Australiarsquos largest business district
financial centre and hub of thought leadership and innovation
ICCSYDNEYCOMSALESICCSYDNEYCOM +612 8297 7600
MANAGED BY AEG OGDEN
THEATRE EXHIBITION CONVENTION
53-68 Australia Supplementindd 63 24515 1146 am
64JUNE-JULY 2015
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65JUNE-JULY 2015
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67JUNE-JULY 2015
E X P E R I E N C E U N F O R G E T T A B L E E V E N T S
S Y D N E Y rsquo S M O S T U N I Q U E V E N U E
A U S T R A L I A NT E C H N O L O G Y P A R K
CONFERENCES I EXHIBIT IONS I CORPORATE MEET INGS
TRAINING I FASHION I PRODUCT LAUNCHES
AND MUCH MORE
salesatpcomauPh +61 2 9209 4220wwwatpcomau2 Locomotive StreetEveleigh 2015
53-68 Australia Supplementindd 67 24515 405 pm
68JUNE-JULY 2015
AD
Contentindd 5 261114 1051 am53-68 Australia Supplementindd 68 24515 1146 am
69JUNE-JULY 2015
Engage
From April 30 to May 10 a total of 235 million visitors ndash including 153000 international attendees ndash took part in 200 events conducted throughout host venue Coex from culture exhibitions and conventions to promotions performances and even a beer festival all of which served as an effective marketing platform for the clusterrsquos stakeholders
Among the major events Asiamania a multi-nation business and cultural trade show running from April 30 to May 3 included promotional booths from Korea Japan China and Russia each exhibiting various cultural assets from across the region Contributing to the local MICE presence was the Seoul Tourism Organization whose promotional stand was modeled after
C-FESTIVAL IN SEOUL DRAWS
GLOBAL AUDIENCETHE INAUGURAL
ldquoC-FESTIVALrdquo PROMOTED THE
CAPABILITIES OF A NEWLY-FORMED
GANGNAM-BASED ldquoMICE CLUSTERrdquo
OF EVENT VENUES SHOPPING AND
ENTERTAINMENT PROVIDERS
Seoulrsquos ancient city walls while the Korea Tourism Organization stand introduced visitors to other national destinations Other key events included a ldquoCulture Techrdquo fair and a ldquoCreative Urdquo exhibition zone The festival was organised by the World Trade Center Seoul MICE Cluster Committee
Created to increase competitiveness and allow for joint marketing strategies among members the MICE Cluster initiative unites 13 major companies involved in the business events community including and surrounding Coex which along with the nearby Korea World Trade Center was recently designated a ldquoSpecial MICE Tourist Zonerdquo by local government agencies Members also include business hotels department stores entertainment complexes PCOs and more such as Korean entertainment agency SM Entertainment which appointed K-pop stars EXO as official C-Festival ambassadors
In addition to the festivalrsquos promotional benefits for its members the ROI across 11 days also demonstrated the effectiveness of the event The Coex Seven Luck Casino a foreigners-only
venue for example saw a 401 percent increase in custom compared with the same period in 2014 while the five-star Grand InterContinental Seoul Parnas ndash also part of the complex ndash saw a 209 percent increase in room occupancy over the same comparative duration
ldquoThrough our first C-Festival we were able to see both new growth and the take-off of the MICE industry which is still a new industry for Seoulrdquo said Coex president and CEO Byun Bokyung He went on to affirm his commitment to ldquocontinue building and showcasing diverse content in order for the Korea World Trade Center to become the centre of the MICE industryrdquo
Stephen Kwak an assistant manager at the Seoul Tourism Organization agreed with the growth potential of the C-Festival in the coming years saying ldquoIt helped Seoul by emphasising various tourist attractions that MICE delegates would enjoy visiting during their stayrdquo With the weekend proving the most popular for Asiamania Kwak said that feedback for the Seoul booth was positive with visitors remarking that it ldquowell-represented the cityrsquos diverse offeringsrdquo
Love Heart Project
WORDS BEN JORDAN
69 Engage Coexindd 69 24515 1149 am
70JUNE-JULY 2015
Engage
With many UNESCO-heritage listed sites and venues in the world to choose from one group chose the much revered West Lake in Hangzhou as the centrepiece for an event Some 90 guests from Canadarsquos York House School travelled to the picturesque destination for a cultural trip planned around a golf tournament
The guests arrived at Hangzhou Sofitel Westlake Hotel on the first day What awaited them was a lavish welcome cocktail and gala dinner set up at the Sky Garden with views of West Lake as its background
The next day was where the program truly began Guests were divided into two groups ndash the Golf group and Parents-Child group ndash according to what guests preferred The group for golf headed for a friendly tournament at Fuchun Resort Golf Club while the other enjoyed a spa session and a tea tasting ceremony The children spent time at Zoo Coffee a creative club located in a shopping mall where its unique set-up resembled a quiet forest wonderland with a myriad of wild animals
Guests then went for a boat ride over West Lake and watched a large landscape live performance created by three renowned directors ndash Zhang
WEST LAKE STORY
A TRIP PLANNED AROUND HANGZHOUrsquoS REVERED WEST LAKE TELLS OF THE DESTINATIONrsquoS RICH
CULTURE AND SCENIC STORIES
Yi Mou Wang Chao Ge and Fan Yue Guests visited the largest isle in West Lake which is called ldquoThree Pools Mirroring the Moonrdquo and covers an area of 6000 square metres The shadow of the isle the elegant garden and the scenic beauty combined makes the isle one of the top 10 West Lake attractions particularly popular during the Mid-Autumn Festival
The group also visited the ancient He Fang Street which has a profound history Consisting of the historical commercial civil and architectural culture of Hangzhou it is the best place
to get acquainted with the destination Groups also enjoyed the ldquoSong Cheng Eternal Loverdquo drama which is known as one of the more acclaimed shows in the world The performance describes the hardship of Liang Zhu ancients the magnificence of Song Palace the fierce battle of Yue Gu Jun the song of Liang Shan Bo and Zhu Ying Tai and the song of the white snake and Xu Xian These stories are told through a spectacular display of sound light and stage effects
70JUNE-JULY 2015
Sofitel Hangzhou Westlake Hotel
Golf tournament
70 Engage Hangzhouindd 70 24515 1149 am
71JUNE-JULY 2015
Engage
Aprilrsquos Wine Down Wednesday organised by ACI HR Solutions and Biz Events Asia gave guests the privilege of a first look at the new Club Lounge at Hotel
Jen Tanglin Singapore (formerly known as Traderrsquos Hotel at Cuscaden Road) Over 90 professionals from
the MICE travel tourism and hospitality sectors networked over drinks and a buffet spread with an
impressive display of sweet treats Guests also had the chance to look at guest rooms on the newly revamped
Club Floor The event was sponsored by Hotel Jen Tanglin Singapore and duetto
HAPPY SNAPS
FROM WINE DOWN
WEDNESDAY
71 Engage Hotel Jen WDWindd 71 24515 1149 am
72JUNE-JULY 2015
ćľŅǴŭƀ뼷āĶɽĄŗۍĉדĀϝĀŞ뼵ϾĀЌѠͱກĀěɁǟħކՠĀǚ뼶ĔȏϝĀŞ뼵ЌѠŠěɁǨͳȩĀĄqಌϾr뼷খأćӃɯӍЌѠ˖Ӫˡġ뼷ĉĶǨɶᅆŠڥĀďĄಌϾĀǃɩ뼷ƦϿĠě֏˺ॎӃɯģĝćĞƶѲʑħϢеǙҜಌϾɆԥ뼶ȁˤ뼷ĔĂʿāĶјǭŗqಌϾrǟħ٧Āǂʚ뼶
ľŅǴċʃ뼷āĶćĂȏοȢКɁʸˋˡʭĀʗˡĉՂNjȒŠğʑ뼷ɝŴĶƧħqಌϾrĪǭػ쨵ĖqಌϾrĴ뼷ƣźŴĶԒĞĖƇĬ쨵뼶ӗęĠĀĉĀƫĄ쨰qಌϾrźŴĶԒĞĖŕķ౯ĀЌѠŠԚċЌѠȞײ뼶ȆƻɝӍqۈिrǟħĂċŞҠƣźŴĶԒĞĖƇĬĴ뼷āĶǨīĖĀĄ쨰NJ뼵Ġʻ뼵Ljǥ뼵ݶиĀʇҌŠȱਢɁ뼶
ឧࡢ뼷ભȘʆĉˍĂĀۈिȢćᎴŐ뼷Ʀďě֏ˡĎĸ뼷ۈिŞҠஅƧĂԿԵĈवƺĀęኧ뼷ڇۃŎƼЍĀԄӪӃɯĉՂǡϰ뼶āĶȠƱ뼷ĔĂԿęĀ
ኧďĄࡒĀNJ뼶ȁˤ뼷āĶјǭŗလिNJۈǟħĔĂʿĀǚǦ뼷ŗĸdžفĀƄਬƺ뼶လف˧ǘdž뼷χƎǢĈԣŭĀ뼷ĄġŚŕƳĀهƞ뼷ԵĈqġŚσفƥيrĀݔ؆뼶அƧƜƚॸćॸĂɁƜƚĂƟ뼷фĘĀလفӲ˴ƄΡȸĠɹ뼵śĠɹ૨뼷ĝđħфĪҍ۵ӲĂśȥſƄᐻĀσ뼶ƄΡۈिŞҠƧƍͳ뼷ƄΡȺໆѲĈĠĬϵɘ뼷ۈि˧ăěģăˆϚȺNJĀ뼶
ćĔċˊʃ၅٧ƀ뼷źāĶĎĂŐΥҨqಌϾrĔċӛʚ뼷ĞĂĞǨͳȩĀĖЪĄƇĬ쨵Ⱥǰ뼷ಌϾ˄ăĂǭđᔐ쨱ಌϾģăĂǭ୨ăĻӍ뼶ŮđāĶҕċԳʇĞĂĞ뼷ȺǰāĶƲĐĝŀƜćಌϾƥġ쨰NJ뼵Ĵǎ뼵Ծ뼵ϔϙŠ뼷ĔĂȏŢāĎĸďĄಌϾ뼶ůķƜćȆĪ뼷ƓěŀƜġĀŇƂ뼷ŕȶđĀĄģđΓīΰĢŹ뼶ڒ
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72JUNE-JULY 2015
72 Chinese Editorial Lettersindd 72 24515 1150 am
73JUNE-JULY 2015
73MAY 2015
ƼЍ˗ՅЌѠ˥ʿಌϾЌѠˡϘċȞײʗ२ĉƯ뼷ħಌϾЌѠǭąƼĤĀԶѤ뼷ģǞơըdž˽ȞײŢƍͳಌϾӃDŽĀăגɸɾ뼶˗ՅЌѠ२ĉƯȜƍͳѲʹȉಌϾժΆʪʸćĂŐ뼷ƯʭѲʹҺʓа뼷ɡӴĀԜӍࠒΙĀ˝ՊƑħϭދ뼶ȮύNjęϙѲʹ+CEQDWEEKѲʹ˄ύʕᘶƋʕǟĀĻːࢬѱΙǝ뼷ĖƋʕďĀՒŞጣ뼷ǞĖƬԐԵ뼷ఁบጣ뼷৯χƯغĉ˴˖뼷ƲĂċժΆĝɩĖߙϜߝ뼶
ć˗ՅЌѠ२ĉƯĘ뼷ȜĈʈʞɩľߙϜাۋĀƯغĉ˴ΏDŽ˖Ӫ뼷ȺġಗĂǩDŽ؈ǂೀ뼵Ăǩೀ뼵Ăǩ˗Յਓĉ˴뼷ŗӍĂǩƼЍਓϢ˖Ӫǀȗ뼷ŴĶȜࡄħਓϢĘԭċȡĀ˖Ӫ뼶źƲʞऒĀਓϢʠߔಌϾӃDŽĀχ₈Ƭʇ뼶
ĤȀะɸľʞĎĢſŚʘ뼵96뼵չՍȓѣ뼵ՍၽݭDŽ뼵ଔӘݭDŽŠײĀӅśଋąύݔƬЌѠמćĤȀะऄЌѠঢ়ډЌťࢨƬЌѠݔDŽĀмȞॏě뼶ćॏěĘ뼷ڏˡߊͳȩˋśଋਓॏ˽מćƼЍĀŕĤмˡ뼶5ampŚܕߝĈՃȓѣ쨞ĤȀะ쨟ɽઠKUCڱӍěجƖҠӍūǕ쨣Ӄɯ뼵ƱůۈGGJCPԶФ뼷ˤơƜƚħęŝՇҜąĂċĻŗःˤιȸ뼵จęĉȱͶŠąݔƬЌѠŕĤƚяĀĂċݘČƯě뼶
73JUNE-JULY 2015
ɾϒǛТঢ়ЌѠמġŕęĀΪӃࢰȞײǛĎӽȜɘɾϒ⏜ࠑ뼶٩ʹćŭũˡ뼷⏜ࠑǛĎӽʇҌȜшĈǎϢӭ뼷˄ѲĈǚϗᤂːƶМĀěڱӍƜƚɁŞ뼷ಗƪċၰěढ़Šċěڱढ़뼶ˤơş֏ϝĄҬŅŭǛТঢ়ЌѠמȉ1TKGPVCN5GC8KNNCUCPFQVGNQORCP[VFڑ፴ৗڱćǘ⏜ࠑũѲ˟ȷǛĎӽЌѠŗĎĀԨĂċϝ뼶
क़Ś쨞OCTCӘЌѠӍʇҌ҈ثQVGNU4GUQTVU쨟ǘඳୌसӘራҠũѲĀ҈ثӘЌѠ쨞OCTC$CPIMQM쨟ć˥ūڏDŽąοȢКĀũˡ౯К뼶҈ثӘЌѠѲĈǎϢӭ뼵Ăċঢ়ډƄ˪േ౸뼵ĂŝʞǘljڝĀЌť뼵ĂċĐɒذƬʇħМƬĀƄჾКၰěढ़뼷ŗӍƪċĠβĨढ़뼶ĠβĨढ़ĀʋύරඌغŪ뼷ĻźӖĀĢƔʾϞɌʭ뼶ب
73 Chinese Sound Bitesindd 73 24515 430 pm
74JUNE-JULY 2015
ŊĈĉĻŗΞĘʄĄĂǝƄՃĻĨ뼵ĠĠӴĀŚęĝ뼶ȺۍĉדĀटĐę뼵ᇱЉĀΝբŠƍͳĀ϶ᇫሊş֏ĀŀƚໆѲȢĄġŚǀ뼶ȮϾĀʁĤҠ뼵ăߟĀĤĐŞઝǒҠĖōǩĀʋභ뼷ĘʄƄĴƄăćᄏƜƺŠŀƯ뼶
ĘʄĨŪħġŚě֏ˡĀȶ뼷פą؈ŠӃɯٲŢ˺ॎӃɯˡӪĀڇŠ؈ॸဩ뼷ԨĂĈϙʲɫĄˬιʘĀşТ뼷ȺˢϞవȘʆęΝ뼶ăΡǷȮċŚŝǝΝśşǡϰĘʄ뼷ĝĨڨǷŗŕŨĀĴǎĖТ뼶ĘʄӃɯٲŚӃɯਇɘǥːϵŀȩФ뼷ύǘĈŎԭħϔϙĀιʘ뼷ĘʄƲŭĝڇۃąƞęՏŚěڱӍ֏זĖĔƀڏDŽ뼷Ȇġďಗą(QTOWNCวݭġŚę˺ظ뼵ցЍ҈뼷ŗӍɩᕹϝĀĘʄŚĴظঌєŠĘʄŚǗΆ뼶
ϝĀŞϯȗȓѣӍƜƚॸȓѣXGPVU6TCXGNUKCƼЍჼƂɽǀȗCZCPVCUWYCPćă΅ǡŗ+ɮŝĀǻśଋąćĘʄڏDŽĀŚě˺Ӄɯűזě쨞+6JKPC쨟뼶Ŵćˈɩ$KXGPVUۈिਲ਼ɝĴȩФ뼷ĘʄćĔŭƀşŀąňęĀȻ뼷ƦؼĝĄŎᇫሊĀƶˋş֏뼶
qŢǘěغڱĎĸ뼷ĘʄĻĸԵĂНĈϙʲɫ뼷ƦؼąƄՃĻĨ뼶פąЌѠƥʋ뼷ĘʄŃĈňĠăǜՏĀɁŞŗӍԵĈȆŞɡĀբžŴĶ˝Պ뼶r
ěڱɁŞҤćĘʄĘʄшĈϿĠęՏě֏Ɂࢰ뼶ĘʄĤŚűז֏ƺĀŚڇۃġķďĄȺġĂċŕԵזӍƜƚɁࢰ뼷ƦؼģĄĠŭĎŚޱǫʕˡѩŞ뼶ĘʄȘűě֏ġķģĄڏěĀז֏ԨĂċډĀŚě֏ɁŞ뼷ƑĄڏѩĂȸ֏ěƂĀχџ˝Պ뼶ԨĂċџলĀɁŞĄĘʄŚěڱġķ뼶ĔċŗڏѩęՏŚěڱ뼵ԄӪΡƦʄʭʋĀěڱġķŞހŝݖઽͲġķ뼷ʁƶdž
Ęʄě֏ˡLjϋ˓ஸ
Ǘ˸뼷ȉʋභоŚӚ౨եȠʫ뼷ιʘѲƶϔŨຂ뼷ŞȗʞīĐћয뼶ěڱġķшĈĂċǚϗːƶМ뼷ĻગĉĀƄჾՏၰěढ़ŠċęŇăDž뼵ɧϜᰋࡊĀĠβĨěڱढ़뼷ߴĈŕϵɘĀƬڐͶՕӍǜཥѲ뼶ˤʋ뼷ěڱġķʭģѲɪĀʁƶեęЌѠ뼷шĈǎբҍϾϢӭ뼷ѲӍěڱԜӝ˖ӪमƼ뼷ĻӖՏĀěڱŠƜƚ뼶qrƼЍΡ뼵2ʠĉěӍͶԉěڱ뼵ljۈिş֏ݭDŽŭěŗӍġŚŭĘʄȘűěũDZȐၰĝćĔƀڏDŽ뼷˄ɩĖƶ뼶
ĘʄŕĤɁࢰ숯숯Śŝě֏ġķ쩑ӅNJǩ؆ħ0CVKQPCNZJKDKVKQPCPF
QPXGPVKQPGPVGT쨞5JCPIJCK쨟뼷Һ؆q0쨞5JCPIJCK쨟r쩓Āśƍ뼷ȜźϿĠۈƖŞҠĀതڌŢƋᓮƔ˫ɡ뼶Śŝě֏ġķύŚŝԄӪˌŠĘʄ؈ʸǟդӚ뼷ɽӚ౨ǚϗħоːƶМ뼷؆Șʆƥŕ뼶ě֏ġķшĈоːƶМĀبʭ֏ɁŠоːƶМĀبʋ֏Ɂ뼶بʭ֏ɁಗċęՏ֏ढ़Šċ٣ܪևŇĀ֏ढ़뼶ƲĂċęՏ֏ढ़ĀǚϗħːƶМ뼷ևŇĀ֏ढ़קːƶМ뼷խǫߴĻˢТ֏ढ़뼶ˤʋ뼷Śŝě֏ġķģѲĈċęŇăDžĀěڱढ़뼷ĻગĂχƁԮĉăDž뼶ǟħϝǡȘʆĘǚϗŕę뼵njːŕƬĀě֏ෞʸɆϝ뼷Śŝě֏ġķנמˀ뼵ઝǒ뼵Ԑߺ뼵ǘĂɆ뼷ŃѲĈѩȓ뼵Ԅˡġķ뼵ɪЌѠDžѲ뼶
Ĉqʁƶแrƥ؆ĀĘʄŗȺযĀęڇۃĀӃɯѺ۷ࡒNJЪጠŗӍՏĀŚě֏ƜƚǡĎڏѩ뼶
ǚтƂ
NJ졿ఫ
74-75 Chinese Cover Storyindd 74 24515 1150 am
75JUNE-JULY 2015
qύǘĈŎԭħϔϙĀιʘ뼷ĘʄƲŭĝڇۃąƞęՏŚěڱӍ֏זĖĔƀڏDŽ뼶r
ːĘʄӃɯٲŚӃɯਇɘǥ
ȞЌѠ뼶ĔŝЌѠŮĈǎϢӭ뼷Ӛ౨ǕǻύĂƁڝƬĀūǕݱɽˌ쨞Ӛǘŭͳ쨟ǨϐӚƦŪ뼶
ĻગĠǩਓϢ뼷ƦؼшĈۍĉٵґĀƬסĐɒذŠʕђĀϜٲ뼷ґʸˈƞՏĀƜƚ뼶ĀѲʹĄǘŗǡΟǼĀϜٲϐҜȥŪ뼷ƧȺŒŞ΄ąˈľŅȉλĎĀȗЯ뼷ŐଟĀŬǰƅ뼶
ԨĂċກĀɁŞקĄк˟뼶к˟ĄĂċמඵӭŠЌťǘĂɆĀ२ĉě˴உǒˌ뼷ŞƳĘʄĀġķŞь뼷ĄĂċʗŦȏˣߜĂċћ뼵뼵ΜĀˬǎ뼶ƜƚॸĻŗಶůĔƀĀˬǎǟħƜƚɁŞ뼷ŕґʸăɸľĉĀƜƚ뼶
ӃɯѺ۷ࡒĘʄшĈযĀ˥ͳΝNJЪጠŠ۵ĠΦࡡ뼷եϒĀՕNJȉŞĤɭɌĀĠƟNJȠઽʸ뼷ŪąĈĀʄ৫NJ뼶ʋභоŚӚ౨űז쨱ĈŎɸľŭĀġŚԽڄӚ౨ȉѲʹɧϜĀԽŠdžͳ΅ăෲĀΝᴂዣχƎঞĄȘʆɯϢĖĘʄĴĀκɯƥŞ뼶ʞǘᐤҠŠ༽ҠĈŎĀࡊŚĀƳߋӭӚ౨뼶ĔȏբžĝĄ˺ॎӃɯͱƜƚǡӍƜƚŶĀŕމŅ뼶
ͻĘʄŮĈŒѧǫԘĀեϒᆶŝԳŠƬďĻˢТĀसӆŠിӆĝĄڏѩě˺ӃɯĴăĻǸľĀӗމƥŞ뼶
ĤNjƄՃĘʄшĈϿĠڏѩęՏŚ֏זŠěڱĀɁŞ뼷Ʀ۵ĠĀϾӍԄӪЌѠģĝшĈϵɘ뼵मĀʗˡěڱѲ뼶ƜƚॸĞߜˣο˩ܪĀɁŞ뼷ĘʄȜĄĆĀŕՊ뼶˝މ
ƜƚॸăҨছ˝Պć06ĘʄڏѩĂɁϜЬƬݔĀ৫Ţ뼶ĔŝΪφĠŭષ۵ĠDŽˡę˺ĀஉǒˌȜ२ĉěǨ뼵ډԐढ़뼵Ќኃ뼵ঢ়ډфŠஉǒˌʪʸħĂɆ뼷ħƲĂʞĎਓǙҜǡǨλĈĀ৫ŢɆԥ뼶உǒˌԵĈĻગĉνӐКٮЌ৫Ţ뼷ͱĉၰěКĀˬǎ뼶ǩŚĀԐढ़ǂೀ)TCPV$TWPUGFGPŃĻħƜƚʔǻǭ˱뼷ŗӖਓϢĀˍ뼶06ĘʄɆƍĀĄћĂƄȕĀȞʞ뼵ՇҜƺŠџݔ뼷ŕґʸ
ćĔƀڏDŽĤмȞşҘě뼵Ĵল뼵ƜƚŶ৫ŢŗӍΡě뼶ǨŗŚōǩȞײƧʑӘϙ뼵ı҈뼵KOO[JQQ뼵ᅱᅧ뼵วѩŴĶĀƜƚ뼶ڏŠɲϜϙĝ˝ՊćĔƀݭ
АҔćĘʄϒʋභƳΟǼĤܪҠʭ뼷๗ŭĘʄȘűڏѩŞĀnjĴѲʹ
74-75 Chinese Cover Storyindd 75 24515 1151 am
76JUNE-JULY 2015
ТŪιͲĔٯĄƦͲȒĀƂ뼷ĻĄۍĉדኁĀĄЌѠӍӃɯ˖ӪˡĀߊӿϰϰఆĨƚȡ뼷ŊĨӍĴŢϢеɘDŽڥɘ뼶뺭
ćǗŔɫ뼵55뼵ȖŠ)EJCVDžǗŔʘԭħşТĀƎĐ뼷ĉȉĉƥǎĀˈਜঞĄӚӐŠάȱͶŕȶđĀƶК뼶Ţǘߊĉ˴Ďĸ뼷ĈąĔȏǗŔʘĀৗՎ뼷ŢϢеɘDŽɘďȻīΜƦͲڏ뼶Ļ뼷ďϝǡĀŰߧƦҶ뼷ЌѠӍӃɯ˖ӪˡĀߊӿڥఆĨƚȡ뼷ŊĨӍĴŢϢеɘDŽٯɘ뼶뺭뺭
२ĉϢе˖ӪĄࢨˡŪβĀȱਢ뼷ਯȺĄćЌѠ˖Ӫˡ뼶ĂŝśɡĀЌѠκΓīƧźĢŹǜതڌŢƋҠŒũĎ뼷ąĢŹŠതćɳ뼷ĈĠɹ쨵ňĠĴȊ뼷ࡍהŢƋĀڌćϢе˖ӪĔċցΆĘ뼷ЌѠߊӿТăĖЌѠćܦΰɌʐਓϢŦƟĀnjː뼶
ͱϿߊĉ˴ˆ˽ɝĂɝĢŹĔċɝʚ쨰ϢеěǂƚȜŀNjιƈāĀʅȁĄƇĬ쨵ȺǰďĄǥʿĀӷݦȱͶŠϢеĀฑࡄʇ뼶ĂҶŗકƥ뼷ЌѠߊӿƙĀĄqӚӐȱͶrĀŀNj뼷ƦăĄڙᆃĀˈ˱뼶
ljĂċߩղϰϰĄŕՋĀ뼶ƜƚغͱϿĄȁħԚċЌѠȞײ뼵ЌѠĀŞžͱȁЌѠǔɘDŽջĤDžʅȁŢԚĂŝЌѠмŀ뼷ȚЌѠߊӿĈޡȉĔǩದćϢеԒͶ뼷ũ˧ȉŴĶӚӐʸǟȱͶ뼶ȚНʥ쨰ăĻŮʘľǗŔɫͱҽƱĎȉϢеӚӐʸǟȱͶ뼶
ſŚʘěڱȉƜƚŭƼЍěڱ٩ԏ뼷ۈिȜҬφڇʠԄӪӃɯɁ뼷ƦԄӪƜƚȜભŕęˌŒ뼶ȁˤ뼷ĞđćതڌպݰĀě֏ˡġŒĂᤋ뼷ЌѠďκӚӐĂжƬΙ뼵ƬвĀߊӿ뼶
ӍĴŢϢеɘDŽɘĄȌīϢеŕĈвĀƶʑ뼶эɘăȚȩФߊĉ˴ŢϢеŠĔඐŀNjĀȶ˸뼷ģĄƬߊĨƺĀƶʑ뼶ĴǎĄȱਢ뼶ȮŕŶĂơȉϢеԒͶĖĪĂơĀɘăˆ˽ɸľċŇĴ뼶ŚʠϵϢеɆԥϯȗශઆȓѣ49QTNFYKFG˥ʿŢۈƖŞҠě֏ˡɘDŽąĂЬз뼷ʪưФĈĀದćϢеĈߊӿȉŴĶɘ쨱ˤʋ뼷ɸľĀߊĉ˴ΞħŮđŴĶιďΚȥŪӪ뼶ĔċƄࡢħۈƖҠĀߊˌǀȗژąܔѧ쨗
ȁˤ뼷ħąŕęՃʇŞƬߊƯě뼷˄ϢеɘĈвॼ뼷κƙĖŗĪڨǴž쨰s đĈࡄNjŠƱķ뼶ǚŢϢеđϭࡄ
Nj뼷ਯȺĄćƸĀľԘġ뼷ϢеňͲďĨƴśĆĄśǘŬķͱĄȩǚˆޚƦǢ뼶ǞĎ뼷ĈƱķƷĨϢеƱ˖뼷ĂϢеƱ˖뼷ĆŪβĀǴĢƔďƬ뼶߀
s ĠɝũǽКʚϝ뼷˄ɑϢеȀŗĸdž뼶ĔĄĂƞڇϢеϨȉƸĀƤƶʑ뼶ĻŗȮqħƇĬr뼵qƧڒr뼵qƇĬr뼵qɑĆffɑгār뼵qĆĀğʑƧrDžɝƶКũ˧뼶
s ĞѩʑdžɃϢеĀѢˆ뼶ϢеƫĆĀɝʚŶ뼷ăđŮĄӕҢćŦƀ뼷ɝȠȱĀɝʚ뼷ĔƟĆĈĻĨȌīϢеŊĈĞĖĀʋĀƱʜ뼷ģĻŗӚӐŐϢеŢĆĀƱķ뼶
s ыħϢеԵĈҲĀʋ˖Ӫ뼶ϔĄҺ˱ĀȅѮѲʹ˖ӪģӖ
ŗźϢеƴīĆňķ뼷ĨdžɃŴĶĀ뼷ȮƦźŴĶŢĆмŀČƗ뼶
s źϢеƢƅĆdžɃŴĶĀ뼶ěڱĉ˴ƼƔdžɃŴĶߊĝЏʫغĀ뼶ȁˤ뼷ժዓȴ뼷ăđǙᛃ뼷ģăđߣŎǟśѢˆ뼶ȮĆĀɝŠɽʪ뼷ϢеĨѿʓƢƅĆĄdžɃŴĶƥǡǨĸĀƸ뼷ƦؼģěźŴĶƴīĆňժķŠůķ뼶
ʘľȉϢеƥǎĀˈਜŠӍĴĀɘ뼷ăȚĻŗźĆŨэТŪιͲ뼷ƑȶđĀĄĻŗƬĆĀߊĨƺŠϢеĀƫǼ߀뼶
JTKUVKPG)COCTTCĄ49QTNFYKFGɽઠ뼶49QTNFYKFGĄĂؽƖҠۈŝŚʠϵĀϢеɆԥϯȗශઆȓѣ뼷шĈο˩ࡒĀě֏ǀԥ뼶˽ȓѣĪĀۈƖҠӿʗɠħϢеǭȉě֏ȠȱĀјƶ뼶٩ƢނŰ뼷ɑˢˈȉJTKUVKPGԒͶ뼶Ǘ쨰EJTKUVKPGICOCTTCNTCYQTNFYKFGEQO뺭
76JUNE-JULY 2015
qɘăȚȩФߊĉ˴ŢϢеŠĔඐŀNjĀȶ˸뼷ģĄƬߊĨƺĀƶʑ뼶ĴǎĄȱਢ뼶ȮŕŶĂơȉϢеԒͶĖĪĂơĀɘăˆ˽ɸľċ
ŇĴ뼶rCHRISTINE GAMARRA
LRA WorldwideɽઠؽƖҠۈ
ƢԺ
76 Chinese Knowledgeindd 76 24515 1153 am
IBC IBTM China ADindd 50 13515 833 pm
ಌϾ٧
7 Sabah Tourism Board ADindd 7 24515 1235 pm
46JUNE-JULY 2015
30 MINUTES WITH ALOYSIUS ARLANDO CEO OF SINGEX HOLDINGS PTE LTD GAVE BIZ EVENTS ASIA A LOOK INTO HIS VISION OF A SUSTAINABLE CONFEX BUSINESS MODELWORDS EL KWANG
With a vision to be the leader in the APAC business events industry Aloysius Arlando has no intention to rest on his laurels Since his appointment SingEx has invested a few million dollars in doubling staff strength and conducting robust research in curating events like the Internet of Things Asia which saw more than financial gains for the organisation and its customers The motivation to establish a more sustainable business model and the appreciation of the event subject matter saw the implementation of a two-prong approach in venue management and creating new industry-relevant business events that do not conflict with existing ones
ldquoWhether it is the eventrsquos return on investment or objective companies are looking for good return and value derived from matching buyers and
CREATIVITY TAKES BUSINESS CENTRE STAGE
DelveInto
THE GROWTH OF INTERNET OF THINGS (IOT) ASIAIOT ASIArsquoS GROWTH IN 2015NUMBERS FROM IOT ASIArsquoS INAUGURAL EDITION IN 2014
44 sponsors and exhibitors representing 13 countries10 increase 2100 trade visitors and conference delegates 288 growth
41sponsors and exhibitors representing
11 countries
A total of
1630trade visitors and conference delegates
58 speakers representing 15
countries presented at the conference
85 speakers from 16 countries presented at the
conference (almost double the of speakers)
4648 Delve Into Singapore SingExindd 46 24515 1143 am
When you choose the Fairmont Singapore and Swissocirctel The Stamford you gain access to more than 70000 square feet of state-of-the-art and multi-functional conference and meeting space at the Raffles City Convention Centre Strategically located at the heart of Singaporersquos business district just 20 minutes away from the airport enjoy unparalleled convenience and accessibility Our team of outstanding conference concierges offers support every step of the way and helps ensure that your meeting or event is a rousing success each time
For reservations please call +65 6431 5534 email salessingaporefairmontcom or visit wwwfairmontcomsingapore
THE CHOICE FOR MEETINGS
47 Fairmont Singapore ADindd 47 13515 825 pm
48JUNE-JULY 2015
sellers as a business solutionrdquo said Arlando
The process of creating events ndash whether it is based on a national agenda like Singaporersquos wish towards hosting more healthcare events or opportunities identified through research on key industries to drive tomorrowrsquos growth ndash could take six to nine months
Arlando explained that each curated event should have a lifespan of five to 15 years It must meet the evolving needs of the industry and marketplace while flexible enough to allow the event agenda to morph with the changes in technology or other trends One perfect example is the way traditional exhibitions have morphed into CONFEX (conference-exhibition) multi-faceted platforms to drive engagement through meaningful content shared at conference sessions and business connections and exchanges on the exhibition floor
hether it is the eventrsquos return on investment or objective companies are looking for good return and
value derived from matching buyers and sellers as a business solutionrdquo
ldquoldquo
ALOYSIUS ARLANDOCEOSingEx Holdings Pte Ltd
W Throughout the interview the humble and pensive leader used the collective ldquowerdquo more often than ldquoIrdquo in his sentences When it comes to leadership and talent discussions Arlando expressed his passion for meeting people from all walks of life He ensures his team is a good mix of background and professional attributes His team is important to him
ldquoWe respect our teamrsquos personal moments of needs whether it is new working mothers or one who becomes a carer for the family As human beings if we can take care of our family needs we have won half a battle (in life)rdquo
Arlando keeps his team engaged through no-strings-attached coaching and transparent communication With a big smile and coy laughter Arlando defined the importance of transparency by saying that he graciously obliged when his team asked him to smile more frequently
EVENTS CREATED BY SINGEX
$$$ CONVERSION
KEY INDICATORS OF SUCCESSszlig Client feedback on successful connectionsszlig No of deals and business converted
szlig WasteMET Asia 2012 amp 2014szlig Last Mile Fulfilment Asia March 2015szlig RehabTech Asia March 2015szlig Internet of Things Asia 2014 amp April 2015szlig Radiology Asia May 2015szlig WasteMet China July 2015szlig Green UrbanscapeAsia 2013 amp November 2015
szlig RSA Conference Asia Pacific amp Japan 2013 2014 amp July 2015
szlig International Conference on Sustainable Development 2013
szlig ASEAN Business and Investment Summit 2014
NEW-TO-MARKET EVENTS
MANAGED EVENTS
617 BUSINESS CONNECTIONS made at the inaugural Last Mile
Fulfilment Asia 2015 in March 2015
403 SUCCESSFUL MEETINGS conducted at the exhibition floor
S$122 million worth of deals generated from inaugural Greenurbanscape Asia 2013
4648 Delve Into Singapore SingExindd 48 24515 1143 am
49JUNE-JULY 2015
Quay Room
CITY ESCAPEA RECENT STAYCATION AT
PARK REGIS SINGAPORE SHOWS THE POSSIBILITY OF GIVING YOURSELF OR YOUR MOST DESERVING
EMPLOYEES A BREAK EVEN IN THE MOST BUSTLING
PLACES IN A CITYWORDS GINA SIN
Just a stonersquos throw from one of the most vibrant entertainment scenes along a historical riverside known as Clarke Quay the 202-room Park Regis Singapore would do well for business retreats
Surrounded by lush greenery Park Regis Singapore was first opened in 2010 and has recently completed a SGD3 million (USD22 million) facelift that saw the reception move from the ground floor to the third a new all-day dining FampB venue upgrades on bed items and a complete makeover of the lobby meeting room and rooftop bar
Stretch the lethargy away in the morning with a poolside yoga class where a refreshing waterfall cascades into the 25-metre-deep pool Then
refuel with a power-packed breakfast at Twenty3 Drink amp Dine with the wide variety from its buffet selection
Clarke Quay may be popular for its nightlife but there are also lots to explore such as the numerous hipster cafeacutes bars and restaurants within the vicinity Hotel guests get 10 percent off their bills of participating food and beverage outlets by presenting their room cards
Visit the Asian Civilisations Museum located close by or attempt the adrenalin-pumping G-Max Reverse Bungy along the riverside Choose to
Singapore River Cruise
dine in one of the restaurants or head back to the hotelrsquos Royal Pavilion for their signature Cantonese dishes such as the Royal Smoked Duck and the Wok-fried Mashed Fish Noodle with Lobster
Sign up for one of Park Regisrsquo cocktail classes as a team-building activity for up to 10 guests by June 2015 or conclude meetings with a sunset cruise disembarking from the quayside Watch as the sun sets and the neon lights of Boat Quay and Clarke come to life Spot landmarks and bridges such as the Raffles landing site the Merlion and the Cavenagh and Coleman bridges End the day with more cocktails at Revive the hotelrsquos rooftop bar that is not opened to public until the fourth quarter of 2015 It can be hired for intimate cocktail events of up to 50 guests with outsourced furniture
An incentive package featuring some of the activities mentioned above is available for corporate group bookings until the end of the year
49 Delve Into Singapore Park Regisindd 49 24515 1144 am
Hongkong
26 - 27 August | Grand Hyatt Hong Kong
50 ACTE ADindd 50 13515 823 pm
CMY
51 Pacific Worldc ADindd 51 13515 752 pm
Twice the percentage of Buyers than in 2013 expect to conduct business valued at over
1million
The 23rd ITampCMA and 18th CTW Asia-Pacific
29 Sep ndash 1 Oct 2015Bangkok Convention Centre at CentralWorld
Bangkok Thailand
Incorporating Luxury Travel
Exhibitors amp Sponsors Corporate Travel ManagersConference DelegatesMedia | Corporate Travel
Exhibitors | MICE amp Luxury TravelBuyers | MICE amp Luxury Travel | Association Professionals amp ExecutivesMedia | MICE amp Luxury Travel
wwwcorporatetravelworldcomapacwwwitcmacom
Look At What We Achieved In 2014
Over 2500 MICE and Corporate Travel professionals including association executives and luxury travel buyers from 55 international territories
84 of Exhibitors expect to receive orders within a year
40 of Buyers confirmed procurement on-site with Exhibitors
Host CountryOrganised By Supported By
gtURXP[ltTSXP
4]S^abX]VP]SBd__^acX]V0bb^RXPcX^]b
Industry PartnergtURXP[0Xa[X]T gtURXP[ET]dT lt^Q[XT0__Pac]Ta
ltTSXP0U[XPcTb
Very impressed with the overall organisation quality of buyers and
remarkable welcome reception euromic Belgium
Exhibitor | Christophe Verstraete Executive Director
Great avenue to obtain research information from diverse regions and
destinations Association of the Polish Media Poland
Media | Robert Pawelek Journalist
I got to renew or discuss contracts and build new relations Panorama-Medica Group Co Ltd Thailand Buyer | Katherina E Lempert-Dober Chairwoman
The discussion session was a good sharing session for all my peers Gemalto Singapore Corporate Travel Manager | Jean Bey Senior Buyer - Asia
52 ITampCMA BKK ADindd 52 13515 806 pm
53JUNE-JULY 2015
THERErsquoS NOTHING LIKEAUSTRALIA
Produced by Business amp Tourism Publishing Asia Pte Ltd and Business Events Australia wwwbusinesseventsaustraliacom wwwbizeventsasiacom
53-68 Australia Supplementindd 53 24515 400 pm
54JUNE-JULY 2015
UNLOCKINGAUSTRALIArsquoSNEWEST TREASURE
The Adelaide Convention Centre welcomes the world to its new state-of-the-art facilities designed with the event plannersrsquo future requirements in mind It is surrounded by premier entertainment sporting and medical precincts and set on the cityrsquos revitalised waterfront district
Find out more about our brand new building at adelaidecccomau
53-68 Australia Supplementindd 54 24515 1145 am
55JUNE-JULY 2015
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56JUNE-JULY 2015
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57JUNE-JULY 2015
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58JUNE-JULY 2015
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59JUNE-JULY 2015
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60JUNE-JULY 2015
Discover a zoowithout fences
THERErsquoS NOTHING LIKE AUSTRALIA FOR YOUR NEXT BUSINESS EVENTPLAN NOW VISIT AUSTRALIACOMBUSINESSEVENTS
TAU0105_297x420_Zoo_V1indd 1 11052015 520 pm
53-68 Australia Supplementindd 60 24515 1145 am
61JUNE-JULY 2015
Discover a zoowithout fences
THERErsquoS NOTHING LIKE AUSTRALIA FOR YOUR NEXT BUSINESS EVENTPLAN NOW VISIT AUSTRALIACOMBUSINESSEVENTS
TAU0105_297x420_Zoo_V1indd 1 11052015 520 pm
53-68 Australia Supplementindd 61 24515 1146 am
62JUNE-JULY 2015
53-68 Australia Supplementindd 62 24515 404 pm
63JUNE-JULY 2015
AD
EXPERIENCE WORLD CLASS OPENING DECEMBER 2016
Artist impressions courtesy of Hassell + Populous and Darling Harbour Live
Introducing a new world class convention exhibition and
entertainment destination on Sydneyrsquos sparkling harbour
With an integrated design and best practice facilities you will
be within walking distance of Australiarsquos largest business district
financial centre and hub of thought leadership and innovation
ICCSYDNEYCOMSALESICCSYDNEYCOM +612 8297 7600
MANAGED BY AEG OGDEN
THEATRE EXHIBITION CONVENTION
53-68 Australia Supplementindd 63 24515 1146 am
64JUNE-JULY 2015
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65JUNE-JULY 2015
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67JUNE-JULY 2015
E X P E R I E N C E U N F O R G E T T A B L E E V E N T S
S Y D N E Y rsquo S M O S T U N I Q U E V E N U E
A U S T R A L I A NT E C H N O L O G Y P A R K
CONFERENCES I EXHIBIT IONS I CORPORATE MEET INGS
TRAINING I FASHION I PRODUCT LAUNCHES
AND MUCH MORE
salesatpcomauPh +61 2 9209 4220wwwatpcomau2 Locomotive StreetEveleigh 2015
53-68 Australia Supplementindd 67 24515 405 pm
68JUNE-JULY 2015
AD
Contentindd 5 261114 1051 am53-68 Australia Supplementindd 68 24515 1146 am
69JUNE-JULY 2015
Engage
From April 30 to May 10 a total of 235 million visitors ndash including 153000 international attendees ndash took part in 200 events conducted throughout host venue Coex from culture exhibitions and conventions to promotions performances and even a beer festival all of which served as an effective marketing platform for the clusterrsquos stakeholders
Among the major events Asiamania a multi-nation business and cultural trade show running from April 30 to May 3 included promotional booths from Korea Japan China and Russia each exhibiting various cultural assets from across the region Contributing to the local MICE presence was the Seoul Tourism Organization whose promotional stand was modeled after
C-FESTIVAL IN SEOUL DRAWS
GLOBAL AUDIENCETHE INAUGURAL
ldquoC-FESTIVALrdquo PROMOTED THE
CAPABILITIES OF A NEWLY-FORMED
GANGNAM-BASED ldquoMICE CLUSTERrdquo
OF EVENT VENUES SHOPPING AND
ENTERTAINMENT PROVIDERS
Seoulrsquos ancient city walls while the Korea Tourism Organization stand introduced visitors to other national destinations Other key events included a ldquoCulture Techrdquo fair and a ldquoCreative Urdquo exhibition zone The festival was organised by the World Trade Center Seoul MICE Cluster Committee
Created to increase competitiveness and allow for joint marketing strategies among members the MICE Cluster initiative unites 13 major companies involved in the business events community including and surrounding Coex which along with the nearby Korea World Trade Center was recently designated a ldquoSpecial MICE Tourist Zonerdquo by local government agencies Members also include business hotels department stores entertainment complexes PCOs and more such as Korean entertainment agency SM Entertainment which appointed K-pop stars EXO as official C-Festival ambassadors
In addition to the festivalrsquos promotional benefits for its members the ROI across 11 days also demonstrated the effectiveness of the event The Coex Seven Luck Casino a foreigners-only
venue for example saw a 401 percent increase in custom compared with the same period in 2014 while the five-star Grand InterContinental Seoul Parnas ndash also part of the complex ndash saw a 209 percent increase in room occupancy over the same comparative duration
ldquoThrough our first C-Festival we were able to see both new growth and the take-off of the MICE industry which is still a new industry for Seoulrdquo said Coex president and CEO Byun Bokyung He went on to affirm his commitment to ldquocontinue building and showcasing diverse content in order for the Korea World Trade Center to become the centre of the MICE industryrdquo
Stephen Kwak an assistant manager at the Seoul Tourism Organization agreed with the growth potential of the C-Festival in the coming years saying ldquoIt helped Seoul by emphasising various tourist attractions that MICE delegates would enjoy visiting during their stayrdquo With the weekend proving the most popular for Asiamania Kwak said that feedback for the Seoul booth was positive with visitors remarking that it ldquowell-represented the cityrsquos diverse offeringsrdquo
Love Heart Project
WORDS BEN JORDAN
69 Engage Coexindd 69 24515 1149 am
70JUNE-JULY 2015
Engage
With many UNESCO-heritage listed sites and venues in the world to choose from one group chose the much revered West Lake in Hangzhou as the centrepiece for an event Some 90 guests from Canadarsquos York House School travelled to the picturesque destination for a cultural trip planned around a golf tournament
The guests arrived at Hangzhou Sofitel Westlake Hotel on the first day What awaited them was a lavish welcome cocktail and gala dinner set up at the Sky Garden with views of West Lake as its background
The next day was where the program truly began Guests were divided into two groups ndash the Golf group and Parents-Child group ndash according to what guests preferred The group for golf headed for a friendly tournament at Fuchun Resort Golf Club while the other enjoyed a spa session and a tea tasting ceremony The children spent time at Zoo Coffee a creative club located in a shopping mall where its unique set-up resembled a quiet forest wonderland with a myriad of wild animals
Guests then went for a boat ride over West Lake and watched a large landscape live performance created by three renowned directors ndash Zhang
WEST LAKE STORY
A TRIP PLANNED AROUND HANGZHOUrsquoS REVERED WEST LAKE TELLS OF THE DESTINATIONrsquoS RICH
CULTURE AND SCENIC STORIES
Yi Mou Wang Chao Ge and Fan Yue Guests visited the largest isle in West Lake which is called ldquoThree Pools Mirroring the Moonrdquo and covers an area of 6000 square metres The shadow of the isle the elegant garden and the scenic beauty combined makes the isle one of the top 10 West Lake attractions particularly popular during the Mid-Autumn Festival
The group also visited the ancient He Fang Street which has a profound history Consisting of the historical commercial civil and architectural culture of Hangzhou it is the best place
to get acquainted with the destination Groups also enjoyed the ldquoSong Cheng Eternal Loverdquo drama which is known as one of the more acclaimed shows in the world The performance describes the hardship of Liang Zhu ancients the magnificence of Song Palace the fierce battle of Yue Gu Jun the song of Liang Shan Bo and Zhu Ying Tai and the song of the white snake and Xu Xian These stories are told through a spectacular display of sound light and stage effects
70JUNE-JULY 2015
Sofitel Hangzhou Westlake Hotel
Golf tournament
70 Engage Hangzhouindd 70 24515 1149 am
71JUNE-JULY 2015
Engage
Aprilrsquos Wine Down Wednesday organised by ACI HR Solutions and Biz Events Asia gave guests the privilege of a first look at the new Club Lounge at Hotel
Jen Tanglin Singapore (formerly known as Traderrsquos Hotel at Cuscaden Road) Over 90 professionals from
the MICE travel tourism and hospitality sectors networked over drinks and a buffet spread with an
impressive display of sweet treats Guests also had the chance to look at guest rooms on the newly revamped
Club Floor The event was sponsored by Hotel Jen Tanglin Singapore and duetto
HAPPY SNAPS
FROM WINE DOWN
WEDNESDAY
71 Engage Hotel Jen WDWindd 71 24515 1149 am
72JUNE-JULY 2015
ćľŅǴŭƀ뼷āĶɽĄŗۍĉדĀϝĀŞ뼵ϾĀЌѠͱກĀěɁǟħކՠĀǚ뼶ĔȏϝĀŞ뼵ЌѠŠěɁǨͳȩĀĄqಌϾr뼷খأćӃɯӍЌѠ˖Ӫˡġ뼷ĉĶǨɶᅆŠڥĀďĄಌϾĀǃɩ뼷ƦϿĠě֏˺ॎӃɯģĝćĞƶѲʑħϢеǙҜಌϾɆԥ뼶ȁˤ뼷ĔĂʿāĶјǭŗqಌϾrǟħ٧Āǂʚ뼶
ľŅǴċʃ뼷āĶćĂȏοȢКɁʸˋˡʭĀʗˡĉՂNjȒŠğʑ뼷ɝŴĶƧħqಌϾrĪǭػ쨵ĖqಌϾrĴ뼷ƣźŴĶԒĞĖƇĬ쨵뼶ӗęĠĀĉĀƫĄ쨰qಌϾrźŴĶԒĞĖŕķ౯ĀЌѠŠԚċЌѠȞײ뼶ȆƻɝӍqۈिrǟħĂċŞҠƣźŴĶԒĞĖƇĬĴ뼷āĶǨīĖĀĄ쨰NJ뼵Ġʻ뼵Ljǥ뼵ݶиĀʇҌŠȱਢɁ뼶
ឧࡢ뼷ભȘʆĉˍĂĀۈिȢćᎴŐ뼷Ʀďě֏ˡĎĸ뼷ۈिŞҠஅƧĂԿԵĈवƺĀęኧ뼷ڇۃŎƼЍĀԄӪӃɯĉՂǡϰ뼶āĶȠƱ뼷ĔĂԿęĀ
ኧďĄࡒĀNJ뼶ȁˤ뼷āĶјǭŗလिNJۈǟħĔĂʿĀǚǦ뼷ŗĸdžفĀƄਬƺ뼶လف˧ǘdž뼷χƎǢĈԣŭĀ뼷ĄġŚŕƳĀهƞ뼷ԵĈqġŚσفƥيrĀݔ؆뼶அƧƜƚॸćॸĂɁƜƚĂƟ뼷фĘĀလفӲ˴ƄΡȸĠɹ뼵śĠɹ૨뼷ĝđħфĪҍ۵ӲĂśȥſƄᐻĀσ뼶ƄΡۈिŞҠƧƍͳ뼷ƄΡȺໆѲĈĠĬϵɘ뼷ۈि˧ăěģăˆϚȺNJĀ뼶
ćĔċˊʃ၅٧ƀ뼷źāĶĎĂŐΥҨqಌϾrĔċӛʚ뼷ĞĂĞǨͳȩĀĖЪĄƇĬ쨵Ⱥǰ뼷ಌϾ˄ăĂǭđᔐ쨱ಌϾģăĂǭ୨ăĻӍ뼶ŮđāĶҕċԳʇĞĂĞ뼷ȺǰāĶƲĐĝŀƜćಌϾƥġ쨰NJ뼵Ĵǎ뼵Ծ뼵ϔϙŠ뼷ĔĂȏŢāĎĸďĄಌϾ뼶ůķƜćȆĪ뼷ƓěŀƜġĀŇƂ뼷ŕȶđĀĄģđΓīΰĢŹ뼶ڒ
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ಌϾħˀ좄
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72JUNE-JULY 2015
72 Chinese Editorial Lettersindd 72 24515 1150 am
73JUNE-JULY 2015
73MAY 2015
ƼЍ˗ՅЌѠ˥ʿಌϾЌѠˡϘċȞײʗ२ĉƯ뼷ħಌϾЌѠǭąƼĤĀԶѤ뼷ģǞơըdž˽ȞײŢƍͳಌϾӃDŽĀăגɸɾ뼶˗ՅЌѠ२ĉƯȜƍͳѲʹȉಌϾժΆʪʸćĂŐ뼷ƯʭѲʹҺʓа뼷ɡӴĀԜӍࠒΙĀ˝ՊƑħϭދ뼶ȮύNjęϙѲʹ+CEQDWEEKѲʹ˄ύʕᘶƋʕǟĀĻːࢬѱΙǝ뼷ĖƋʕďĀՒŞጣ뼷ǞĖƬԐԵ뼷ఁบጣ뼷৯χƯغĉ˴˖뼷ƲĂċժΆĝɩĖߙϜߝ뼶
ć˗ՅЌѠ२ĉƯĘ뼷ȜĈʈʞɩľߙϜাۋĀƯغĉ˴ΏDŽ˖Ӫ뼷ȺġಗĂǩDŽ؈ǂೀ뼵Ăǩೀ뼵Ăǩ˗Յਓĉ˴뼷ŗӍĂǩƼЍਓϢ˖Ӫǀȗ뼷ŴĶȜࡄħਓϢĘԭċȡĀ˖Ӫ뼶źƲʞऒĀਓϢʠߔಌϾӃDŽĀχ₈Ƭʇ뼶
ĤȀะɸľʞĎĢſŚʘ뼵96뼵չՍȓѣ뼵ՍၽݭDŽ뼵ଔӘݭDŽŠײĀӅśଋąύݔƬЌѠמćĤȀะऄЌѠঢ়ډЌťࢨƬЌѠݔDŽĀмȞॏě뼶ćॏěĘ뼷ڏˡߊͳȩˋśଋਓॏ˽מćƼЍĀŕĤмˡ뼶5ampŚܕߝĈՃȓѣ쨞ĤȀะ쨟ɽઠKUCڱӍěجƖҠӍūǕ쨣Ӄɯ뼵ƱůۈGGJCPԶФ뼷ˤơƜƚħęŝՇҜąĂċĻŗःˤιȸ뼵จęĉȱͶŠąݔƬЌѠŕĤƚяĀĂċݘČƯě뼶
73JUNE-JULY 2015
ɾϒǛТঢ়ЌѠמġŕęĀΪӃࢰȞײǛĎӽȜɘɾϒ⏜ࠑ뼶٩ʹćŭũˡ뼷⏜ࠑǛĎӽʇҌȜшĈǎϢӭ뼷˄ѲĈǚϗᤂːƶМĀěڱӍƜƚɁŞ뼷ಗƪċၰěढ़Šċěڱढ़뼶ˤơş֏ϝĄҬŅŭǛТঢ়ЌѠמȉ1TKGPVCN5GC8KNNCUCPFQVGNQORCP[VFڑ፴ৗڱćǘ⏜ࠑũѲ˟ȷǛĎӽЌѠŗĎĀԨĂċϝ뼶
क़Ś쨞OCTCӘЌѠӍʇҌ҈ثQVGNU4GUQTVU쨟ǘඳୌसӘራҠũѲĀ҈ثӘЌѠ쨞OCTC$CPIMQM쨟ć˥ūڏDŽąοȢКĀũˡ౯К뼶҈ثӘЌѠѲĈǎϢӭ뼵Ăċঢ়ډƄ˪േ౸뼵ĂŝʞǘljڝĀЌť뼵ĂċĐɒذƬʇħМƬĀƄჾКၰěढ़뼷ŗӍƪċĠβĨढ़뼶ĠβĨढ़ĀʋύරඌغŪ뼷ĻźӖĀĢƔʾϞɌʭ뼶ب
73 Chinese Sound Bitesindd 73 24515 430 pm
74JUNE-JULY 2015
ŊĈĉĻŗΞĘʄĄĂǝƄՃĻĨ뼵ĠĠӴĀŚęĝ뼶ȺۍĉדĀटĐę뼵ᇱЉĀΝբŠƍͳĀ϶ᇫሊş֏ĀŀƚໆѲȢĄġŚǀ뼶ȮϾĀʁĤҠ뼵ăߟĀĤĐŞઝǒҠĖōǩĀʋභ뼷ĘʄƄĴƄăćᄏƜƺŠŀƯ뼶
ĘʄĨŪħġŚě֏ˡĀȶ뼷פą؈ŠӃɯٲŢ˺ॎӃɯˡӪĀڇŠ؈ॸဩ뼷ԨĂĈϙʲɫĄˬιʘĀşТ뼷ȺˢϞవȘʆęΝ뼶ăΡǷȮċŚŝǝΝśşǡϰĘʄ뼷ĝĨڨǷŗŕŨĀĴǎĖТ뼶ĘʄӃɯٲŚӃɯਇɘǥːϵŀȩФ뼷ύǘĈŎԭħϔϙĀιʘ뼷ĘʄƲŭĝڇۃąƞęՏŚěڱӍ֏זĖĔƀڏDŽ뼷Ȇġďಗą(QTOWNCวݭġŚę˺ظ뼵ցЍ҈뼷ŗӍɩᕹϝĀĘʄŚĴظঌєŠĘʄŚǗΆ뼶
ϝĀŞϯȗȓѣӍƜƚॸȓѣXGPVU6TCXGNUKCƼЍჼƂɽǀȗCZCPVCUWYCPćă΅ǡŗ+ɮŝĀǻśଋąćĘʄڏDŽĀŚě˺Ӄɯűזě쨞+6JKPC쨟뼶Ŵćˈɩ$KXGPVUۈिਲ਼ɝĴȩФ뼷ĘʄćĔŭƀşŀąňęĀȻ뼷ƦؼĝĄŎᇫሊĀƶˋş֏뼶
qŢǘěغڱĎĸ뼷ĘʄĻĸԵĂНĈϙʲɫ뼷ƦؼąƄՃĻĨ뼶פąЌѠƥʋ뼷ĘʄŃĈňĠăǜՏĀɁŞŗӍԵĈȆŞɡĀբžŴĶ˝Պ뼶r
ěڱɁŞҤćĘʄĘʄшĈϿĠęՏě֏Ɂࢰ뼶ĘʄĤŚűז֏ƺĀŚڇۃġķďĄȺġĂċŕԵזӍƜƚɁࢰ뼷ƦؼģĄĠŭĎŚޱǫʕˡѩŞ뼶ĘʄȘűě֏ġķģĄڏěĀז֏ԨĂċډĀŚě֏ɁŞ뼷ƑĄڏѩĂȸ֏ěƂĀχџ˝Պ뼶ԨĂċџলĀɁŞĄĘʄŚěڱġķ뼶ĔċŗڏѩęՏŚěڱ뼵ԄӪΡƦʄʭʋĀěڱġķŞހŝݖઽͲġķ뼷ʁƶdž
Ęʄě֏ˡLjϋ˓ஸ
Ǘ˸뼷ȉʋභоŚӚ౨եȠʫ뼷ιʘѲƶϔŨຂ뼷ŞȗʞīĐћয뼶ěڱġķшĈĂċǚϗːƶМ뼷ĻગĉĀƄჾՏၰěढ़ŠċęŇăDž뼵ɧϜᰋࡊĀĠβĨěڱढ़뼷ߴĈŕϵɘĀƬڐͶՕӍǜཥѲ뼶ˤʋ뼷ěڱġķʭģѲɪĀʁƶեęЌѠ뼷шĈǎբҍϾϢӭ뼷ѲӍěڱԜӝ˖ӪमƼ뼷ĻӖՏĀěڱŠƜƚ뼶qrƼЍΡ뼵2ʠĉěӍͶԉěڱ뼵ljۈिş֏ݭDŽŭěŗӍġŚŭĘʄȘűěũDZȐၰĝćĔƀڏDŽ뼷˄ɩĖƶ뼶
ĘʄŕĤɁࢰ숯숯Śŝě֏ġķ쩑ӅNJǩ؆ħ0CVKQPCNZJKDKVKQPCPF
QPXGPVKQPGPVGT쨞5JCPIJCK쨟뼷Һ؆q0쨞5JCPIJCK쨟r쩓Āśƍ뼷ȜźϿĠۈƖŞҠĀതڌŢƋᓮƔ˫ɡ뼶Śŝě֏ġķύŚŝԄӪˌŠĘʄ؈ʸǟդӚ뼷ɽӚ౨ǚϗħоːƶМ뼷؆Șʆƥŕ뼶ě֏ġķшĈоːƶМĀبʭ֏ɁŠоːƶМĀبʋ֏Ɂ뼶بʭ֏ɁಗċęՏ֏ढ़Šċ٣ܪևŇĀ֏ढ़뼶ƲĂċęՏ֏ढ़ĀǚϗħːƶМ뼷ևŇĀ֏ढ़קːƶМ뼷խǫߴĻˢТ֏ढ़뼶ˤʋ뼷Śŝě֏ġķģѲĈċęŇăDžĀěڱढ़뼷ĻગĂχƁԮĉăDž뼶ǟħϝǡȘʆĘǚϗŕę뼵njːŕƬĀě֏ෞʸɆϝ뼷Śŝě֏ġķנמˀ뼵ઝǒ뼵Ԑߺ뼵ǘĂɆ뼷ŃѲĈѩȓ뼵Ԅˡġķ뼵ɪЌѠDžѲ뼶
Ĉqʁƶแrƥ؆ĀĘʄŗȺযĀęڇۃĀӃɯѺ۷ࡒNJЪጠŗӍՏĀŚě֏ƜƚǡĎڏѩ뼶
ǚтƂ
NJ졿ఫ
74-75 Chinese Cover Storyindd 74 24515 1150 am
75JUNE-JULY 2015
qύǘĈŎԭħϔϙĀιʘ뼷ĘʄƲŭĝڇۃąƞęՏŚěڱӍ֏זĖĔƀڏDŽ뼶r
ːĘʄӃɯٲŚӃɯਇɘǥ
ȞЌѠ뼶ĔŝЌѠŮĈǎϢӭ뼷Ӛ౨ǕǻύĂƁڝƬĀūǕݱɽˌ쨞Ӛǘŭͳ쨟ǨϐӚƦŪ뼶
ĻગĠǩਓϢ뼷ƦؼшĈۍĉٵґĀƬסĐɒذŠʕђĀϜٲ뼷ґʸˈƞՏĀƜƚ뼶ĀѲʹĄǘŗǡΟǼĀϜٲϐҜȥŪ뼷ƧȺŒŞ΄ąˈľŅȉλĎĀȗЯ뼷ŐଟĀŬǰƅ뼶
ԨĂċກĀɁŞקĄк˟뼶к˟ĄĂċמඵӭŠЌťǘĂɆĀ२ĉě˴உǒˌ뼷ŞƳĘʄĀġķŞь뼷ĄĂċʗŦȏˣߜĂċћ뼵뼵ΜĀˬǎ뼶ƜƚॸĻŗಶůĔƀĀˬǎǟħƜƚɁŞ뼷ŕґʸăɸľĉĀƜƚ뼶
ӃɯѺ۷ࡒĘʄшĈযĀ˥ͳΝNJЪጠŠ۵ĠΦࡡ뼷եϒĀՕNJȉŞĤɭɌĀĠƟNJȠઽʸ뼷ŪąĈĀʄ৫NJ뼶ʋභоŚӚ౨űז쨱ĈŎɸľŭĀġŚԽڄӚ౨ȉѲʹɧϜĀԽŠdžͳ΅ăෲĀΝᴂዣχƎঞĄȘʆɯϢĖĘʄĴĀκɯƥŞ뼶ʞǘᐤҠŠ༽ҠĈŎĀࡊŚĀƳߋӭӚ౨뼶ĔȏբžĝĄ˺ॎӃɯͱƜƚǡӍƜƚŶĀŕމŅ뼶
ͻĘʄŮĈŒѧǫԘĀեϒᆶŝԳŠƬďĻˢТĀसӆŠിӆĝĄڏѩě˺ӃɯĴăĻǸľĀӗމƥŞ뼶
ĤNjƄՃĘʄшĈϿĠڏѩęՏŚ֏זŠěڱĀɁŞ뼷Ʀ۵ĠĀϾӍԄӪЌѠģĝшĈϵɘ뼵मĀʗˡěڱѲ뼶ƜƚॸĞߜˣο˩ܪĀɁŞ뼷ĘʄȜĄĆĀŕՊ뼶˝މ
ƜƚॸăҨছ˝Պć06ĘʄڏѩĂɁϜЬƬݔĀ৫Ţ뼶ĔŝΪφĠŭષ۵ĠDŽˡę˺ĀஉǒˌȜ२ĉěǨ뼵ډԐढ़뼵Ќኃ뼵ঢ়ډфŠஉǒˌʪʸħĂɆ뼷ħƲĂʞĎਓǙҜǡǨλĈĀ৫ŢɆԥ뼶உǒˌԵĈĻગĉνӐКٮЌ৫Ţ뼷ͱĉၰěКĀˬǎ뼶ǩŚĀԐढ़ǂೀ)TCPV$TWPUGFGPŃĻħƜƚʔǻǭ˱뼷ŗӖਓϢĀˍ뼶06ĘʄɆƍĀĄћĂƄȕĀȞʞ뼵ՇҜƺŠџݔ뼷ŕґʸ
ćĔƀڏDŽĤмȞşҘě뼵Ĵল뼵ƜƚŶ৫ŢŗӍΡě뼶ǨŗŚōǩȞײƧʑӘϙ뼵ı҈뼵KOO[JQQ뼵ᅱᅧ뼵วѩŴĶĀƜƚ뼶ڏŠɲϜϙĝ˝ՊćĔƀݭ
АҔćĘʄϒʋභƳΟǼĤܪҠʭ뼷๗ŭĘʄȘűڏѩŞĀnjĴѲʹ
74-75 Chinese Cover Storyindd 75 24515 1151 am
76JUNE-JULY 2015
ТŪιͲĔٯĄƦͲȒĀƂ뼷ĻĄۍĉדኁĀĄЌѠӍӃɯ˖ӪˡĀߊӿϰϰఆĨƚȡ뼷ŊĨӍĴŢϢеɘDŽڥɘ뼶뺭
ćǗŔɫ뼵55뼵ȖŠ)EJCVDžǗŔʘԭħşТĀƎĐ뼷ĉȉĉƥǎĀˈਜঞĄӚӐŠάȱͶŕȶđĀƶК뼶Ţǘߊĉ˴Ďĸ뼷ĈąĔȏǗŔʘĀৗՎ뼷ŢϢеɘDŽɘďȻīΜƦͲڏ뼶Ļ뼷ďϝǡĀŰߧƦҶ뼷ЌѠӍӃɯ˖ӪˡĀߊӿڥఆĨƚȡ뼷ŊĨӍĴŢϢеɘDŽٯɘ뼶뺭뺭
२ĉϢе˖ӪĄࢨˡŪβĀȱਢ뼷ਯȺĄćЌѠ˖Ӫˡ뼶ĂŝśɡĀЌѠκΓīƧźĢŹǜതڌŢƋҠŒũĎ뼷ąĢŹŠതćɳ뼷ĈĠɹ쨵ňĠĴȊ뼷ࡍהŢƋĀڌćϢе˖ӪĔċցΆĘ뼷ЌѠߊӿТăĖЌѠćܦΰɌʐਓϢŦƟĀnjː뼶
ͱϿߊĉ˴ˆ˽ɝĂɝĢŹĔċɝʚ쨰ϢеěǂƚȜŀNjιƈāĀʅȁĄƇĬ쨵ȺǰďĄǥʿĀӷݦȱͶŠϢеĀฑࡄʇ뼶ĂҶŗકƥ뼷ЌѠߊӿƙĀĄqӚӐȱͶrĀŀNj뼷ƦăĄڙᆃĀˈ˱뼶
ljĂċߩղϰϰĄŕՋĀ뼶ƜƚغͱϿĄȁħԚċЌѠȞײ뼵ЌѠĀŞžͱȁЌѠǔɘDŽջĤDžʅȁŢԚĂŝЌѠмŀ뼷ȚЌѠߊӿĈޡȉĔǩದćϢеԒͶ뼷ũ˧ȉŴĶӚӐʸǟȱͶ뼶ȚНʥ쨰ăĻŮʘľǗŔɫͱҽƱĎȉϢеӚӐʸǟȱͶ뼶
ſŚʘěڱȉƜƚŭƼЍěڱ٩ԏ뼷ۈिȜҬφڇʠԄӪӃɯɁ뼷ƦԄӪƜƚȜભŕęˌŒ뼶ȁˤ뼷ĞđćതڌպݰĀě֏ˡġŒĂᤋ뼷ЌѠďκӚӐĂжƬΙ뼵ƬвĀߊӿ뼶
ӍĴŢϢеɘDŽɘĄȌīϢеŕĈвĀƶʑ뼶эɘăȚȩФߊĉ˴ŢϢеŠĔඐŀNjĀȶ˸뼷ģĄƬߊĨƺĀƶʑ뼶ĴǎĄȱਢ뼶ȮŕŶĂơȉϢеԒͶĖĪĂơĀɘăˆ˽ɸľċŇĴ뼶ŚʠϵϢеɆԥϯȗශઆȓѣ49QTNFYKFG˥ʿŢۈƖŞҠě֏ˡɘDŽąĂЬз뼷ʪưФĈĀದćϢеĈߊӿȉŴĶɘ쨱ˤʋ뼷ɸľĀߊĉ˴ΞħŮđŴĶιďΚȥŪӪ뼶ĔċƄࡢħۈƖҠĀߊˌǀȗژąܔѧ쨗
ȁˤ뼷ħąŕęՃʇŞƬߊƯě뼷˄ϢеɘĈвॼ뼷κƙĖŗĪڨǴž쨰s đĈࡄNjŠƱķ뼶ǚŢϢеđϭࡄ
Nj뼷ਯȺĄćƸĀľԘġ뼷ϢеňͲďĨƴśĆĄśǘŬķͱĄȩǚˆޚƦǢ뼶ǞĎ뼷ĈƱķƷĨϢеƱ˖뼷ĂϢеƱ˖뼷ĆŪβĀǴĢƔďƬ뼶߀
s ĠɝũǽКʚϝ뼷˄ɑϢеȀŗĸdž뼶ĔĄĂƞڇϢеϨȉƸĀƤƶʑ뼶ĻŗȮqħƇĬr뼵qƧڒr뼵qƇĬr뼵qɑĆffɑгār뼵qĆĀğʑƧrDžɝƶКũ˧뼶
s ĞѩʑdžɃϢеĀѢˆ뼶ϢеƫĆĀɝʚŶ뼷ăđŮĄӕҢćŦƀ뼷ɝȠȱĀɝʚ뼷ĔƟĆĈĻĨȌīϢеŊĈĞĖĀʋĀƱʜ뼷ģĻŗӚӐŐϢеŢĆĀƱķ뼶
s ыħϢеԵĈҲĀʋ˖Ӫ뼶ϔĄҺ˱ĀȅѮѲʹ˖ӪģӖ
ŗźϢеƴīĆňķ뼷ĨdžɃŴĶĀ뼷ȮƦźŴĶŢĆмŀČƗ뼶
s źϢеƢƅĆdžɃŴĶĀ뼶ěڱĉ˴ƼƔdžɃŴĶߊĝЏʫغĀ뼶ȁˤ뼷ժዓȴ뼷ăđǙᛃ뼷ģăđߣŎǟśѢˆ뼶ȮĆĀɝŠɽʪ뼷ϢеĨѿʓƢƅĆĄdžɃŴĶƥǡǨĸĀƸ뼷ƦؼģěźŴĶƴīĆňժķŠůķ뼶
ʘľȉϢеƥǎĀˈਜŠӍĴĀɘ뼷ăȚĻŗźĆŨэТŪιͲ뼷ƑȶđĀĄĻŗƬĆĀߊĨƺŠϢеĀƫǼ߀뼶
JTKUVKPG)COCTTCĄ49QTNFYKFGɽઠ뼶49QTNFYKFGĄĂؽƖҠۈŝŚʠϵĀϢеɆԥϯȗශઆȓѣ뼷шĈο˩ࡒĀě֏ǀԥ뼶˽ȓѣĪĀۈƖҠӿʗɠħϢеǭȉě֏ȠȱĀјƶ뼶٩ƢނŰ뼷ɑˢˈȉJTKUVKPGԒͶ뼶Ǘ쨰EJTKUVKPGICOCTTCNTCYQTNFYKFGEQO뺭
76JUNE-JULY 2015
qɘăȚȩФߊĉ˴ŢϢеŠĔඐŀNjĀȶ˸뼷ģĄƬߊĨƺĀƶʑ뼶ĴǎĄȱਢ뼶ȮŕŶĂơȉϢеԒͶĖĪĂơĀɘăˆ˽ɸľċ
ŇĴ뼶rCHRISTINE GAMARRA
LRA WorldwideɽઠؽƖҠۈ
ƢԺ
76 Chinese Knowledgeindd 76 24515 1153 am
IBC IBTM China ADindd 50 13515 833 pm
ಌϾ٧
7 Sabah Tourism Board ADindd 7 24515 1235 pm
When you choose the Fairmont Singapore and Swissocirctel The Stamford you gain access to more than 70000 square feet of state-of-the-art and multi-functional conference and meeting space at the Raffles City Convention Centre Strategically located at the heart of Singaporersquos business district just 20 minutes away from the airport enjoy unparalleled convenience and accessibility Our team of outstanding conference concierges offers support every step of the way and helps ensure that your meeting or event is a rousing success each time
For reservations please call +65 6431 5534 email salessingaporefairmontcom or visit wwwfairmontcomsingapore
THE CHOICE FOR MEETINGS
47 Fairmont Singapore ADindd 47 13515 825 pm
48JUNE-JULY 2015
sellers as a business solutionrdquo said Arlando
The process of creating events ndash whether it is based on a national agenda like Singaporersquos wish towards hosting more healthcare events or opportunities identified through research on key industries to drive tomorrowrsquos growth ndash could take six to nine months
Arlando explained that each curated event should have a lifespan of five to 15 years It must meet the evolving needs of the industry and marketplace while flexible enough to allow the event agenda to morph with the changes in technology or other trends One perfect example is the way traditional exhibitions have morphed into CONFEX (conference-exhibition) multi-faceted platforms to drive engagement through meaningful content shared at conference sessions and business connections and exchanges on the exhibition floor
hether it is the eventrsquos return on investment or objective companies are looking for good return and
value derived from matching buyers and sellers as a business solutionrdquo
ldquoldquo
ALOYSIUS ARLANDOCEOSingEx Holdings Pte Ltd
W Throughout the interview the humble and pensive leader used the collective ldquowerdquo more often than ldquoIrdquo in his sentences When it comes to leadership and talent discussions Arlando expressed his passion for meeting people from all walks of life He ensures his team is a good mix of background and professional attributes His team is important to him
ldquoWe respect our teamrsquos personal moments of needs whether it is new working mothers or one who becomes a carer for the family As human beings if we can take care of our family needs we have won half a battle (in life)rdquo
Arlando keeps his team engaged through no-strings-attached coaching and transparent communication With a big smile and coy laughter Arlando defined the importance of transparency by saying that he graciously obliged when his team asked him to smile more frequently
EVENTS CREATED BY SINGEX
$$$ CONVERSION
KEY INDICATORS OF SUCCESSszlig Client feedback on successful connectionsszlig No of deals and business converted
szlig WasteMET Asia 2012 amp 2014szlig Last Mile Fulfilment Asia March 2015szlig RehabTech Asia March 2015szlig Internet of Things Asia 2014 amp April 2015szlig Radiology Asia May 2015szlig WasteMet China July 2015szlig Green UrbanscapeAsia 2013 amp November 2015
szlig RSA Conference Asia Pacific amp Japan 2013 2014 amp July 2015
szlig International Conference on Sustainable Development 2013
szlig ASEAN Business and Investment Summit 2014
NEW-TO-MARKET EVENTS
MANAGED EVENTS
617 BUSINESS CONNECTIONS made at the inaugural Last Mile
Fulfilment Asia 2015 in March 2015
403 SUCCESSFUL MEETINGS conducted at the exhibition floor
S$122 million worth of deals generated from inaugural Greenurbanscape Asia 2013
4648 Delve Into Singapore SingExindd 48 24515 1143 am
49JUNE-JULY 2015
Quay Room
CITY ESCAPEA RECENT STAYCATION AT
PARK REGIS SINGAPORE SHOWS THE POSSIBILITY OF GIVING YOURSELF OR YOUR MOST DESERVING
EMPLOYEES A BREAK EVEN IN THE MOST BUSTLING
PLACES IN A CITYWORDS GINA SIN
Just a stonersquos throw from one of the most vibrant entertainment scenes along a historical riverside known as Clarke Quay the 202-room Park Regis Singapore would do well for business retreats
Surrounded by lush greenery Park Regis Singapore was first opened in 2010 and has recently completed a SGD3 million (USD22 million) facelift that saw the reception move from the ground floor to the third a new all-day dining FampB venue upgrades on bed items and a complete makeover of the lobby meeting room and rooftop bar
Stretch the lethargy away in the morning with a poolside yoga class where a refreshing waterfall cascades into the 25-metre-deep pool Then
refuel with a power-packed breakfast at Twenty3 Drink amp Dine with the wide variety from its buffet selection
Clarke Quay may be popular for its nightlife but there are also lots to explore such as the numerous hipster cafeacutes bars and restaurants within the vicinity Hotel guests get 10 percent off their bills of participating food and beverage outlets by presenting their room cards
Visit the Asian Civilisations Museum located close by or attempt the adrenalin-pumping G-Max Reverse Bungy along the riverside Choose to
Singapore River Cruise
dine in one of the restaurants or head back to the hotelrsquos Royal Pavilion for their signature Cantonese dishes such as the Royal Smoked Duck and the Wok-fried Mashed Fish Noodle with Lobster
Sign up for one of Park Regisrsquo cocktail classes as a team-building activity for up to 10 guests by June 2015 or conclude meetings with a sunset cruise disembarking from the quayside Watch as the sun sets and the neon lights of Boat Quay and Clarke come to life Spot landmarks and bridges such as the Raffles landing site the Merlion and the Cavenagh and Coleman bridges End the day with more cocktails at Revive the hotelrsquos rooftop bar that is not opened to public until the fourth quarter of 2015 It can be hired for intimate cocktail events of up to 50 guests with outsourced furniture
An incentive package featuring some of the activities mentioned above is available for corporate group bookings until the end of the year
49 Delve Into Singapore Park Regisindd 49 24515 1144 am
Hongkong
26 - 27 August | Grand Hyatt Hong Kong
50 ACTE ADindd 50 13515 823 pm
CMY
51 Pacific Worldc ADindd 51 13515 752 pm
Twice the percentage of Buyers than in 2013 expect to conduct business valued at over
1million
The 23rd ITampCMA and 18th CTW Asia-Pacific
29 Sep ndash 1 Oct 2015Bangkok Convention Centre at CentralWorld
Bangkok Thailand
Incorporating Luxury Travel
Exhibitors amp Sponsors Corporate Travel ManagersConference DelegatesMedia | Corporate Travel
Exhibitors | MICE amp Luxury TravelBuyers | MICE amp Luxury Travel | Association Professionals amp ExecutivesMedia | MICE amp Luxury Travel
wwwcorporatetravelworldcomapacwwwitcmacom
Look At What We Achieved In 2014
Over 2500 MICE and Corporate Travel professionals including association executives and luxury travel buyers from 55 international territories
84 of Exhibitors expect to receive orders within a year
40 of Buyers confirmed procurement on-site with Exhibitors
Host CountryOrganised By Supported By
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4]S^abX]VP]SBd__^acX]V0bb^RXPcX^]b
Industry PartnergtURXP[0Xa[X]T gtURXP[ET]dT lt^Q[XT0__Pac]Ta
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Very impressed with the overall organisation quality of buyers and
remarkable welcome reception euromic Belgium
Exhibitor | Christophe Verstraete Executive Director
Great avenue to obtain research information from diverse regions and
destinations Association of the Polish Media Poland
Media | Robert Pawelek Journalist
I got to renew or discuss contracts and build new relations Panorama-Medica Group Co Ltd Thailand Buyer | Katherina E Lempert-Dober Chairwoman
The discussion session was a good sharing session for all my peers Gemalto Singapore Corporate Travel Manager | Jean Bey Senior Buyer - Asia
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53JUNE-JULY 2015
THERErsquoS NOTHING LIKEAUSTRALIA
Produced by Business amp Tourism Publishing Asia Pte Ltd and Business Events Australia wwwbusinesseventsaustraliacom wwwbizeventsasiacom
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54JUNE-JULY 2015
UNLOCKINGAUSTRALIArsquoSNEWEST TREASURE
The Adelaide Convention Centre welcomes the world to its new state-of-the-art facilities designed with the event plannersrsquo future requirements in mind It is surrounded by premier entertainment sporting and medical precincts and set on the cityrsquos revitalised waterfront district
Find out more about our brand new building at adelaidecccomau
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Discover a zoowithout fences
THERErsquoS NOTHING LIKE AUSTRALIA FOR YOUR NEXT BUSINESS EVENTPLAN NOW VISIT AUSTRALIACOMBUSINESSEVENTS
TAU0105_297x420_Zoo_V1indd 1 11052015 520 pm
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61JUNE-JULY 2015
Discover a zoowithout fences
THERErsquoS NOTHING LIKE AUSTRALIA FOR YOUR NEXT BUSINESS EVENTPLAN NOW VISIT AUSTRALIACOMBUSINESSEVENTS
TAU0105_297x420_Zoo_V1indd 1 11052015 520 pm
53-68 Australia Supplementindd 61 24515 1146 am
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AD
EXPERIENCE WORLD CLASS OPENING DECEMBER 2016
Artist impressions courtesy of Hassell + Populous and Darling Harbour Live
Introducing a new world class convention exhibition and
entertainment destination on Sydneyrsquos sparkling harbour
With an integrated design and best practice facilities you will
be within walking distance of Australiarsquos largest business district
financial centre and hub of thought leadership and innovation
ICCSYDNEYCOMSALESICCSYDNEYCOM +612 8297 7600
MANAGED BY AEG OGDEN
THEATRE EXHIBITION CONVENTION
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E X P E R I E N C E U N F O R G E T T A B L E E V E N T S
S Y D N E Y rsquo S M O S T U N I Q U E V E N U E
A U S T R A L I A NT E C H N O L O G Y P A R K
CONFERENCES I EXHIBIT IONS I CORPORATE MEET INGS
TRAINING I FASHION I PRODUCT LAUNCHES
AND MUCH MORE
salesatpcomauPh +61 2 9209 4220wwwatpcomau2 Locomotive StreetEveleigh 2015
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68JUNE-JULY 2015
AD
Contentindd 5 261114 1051 am53-68 Australia Supplementindd 68 24515 1146 am
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Engage
From April 30 to May 10 a total of 235 million visitors ndash including 153000 international attendees ndash took part in 200 events conducted throughout host venue Coex from culture exhibitions and conventions to promotions performances and even a beer festival all of which served as an effective marketing platform for the clusterrsquos stakeholders
Among the major events Asiamania a multi-nation business and cultural trade show running from April 30 to May 3 included promotional booths from Korea Japan China and Russia each exhibiting various cultural assets from across the region Contributing to the local MICE presence was the Seoul Tourism Organization whose promotional stand was modeled after
C-FESTIVAL IN SEOUL DRAWS
GLOBAL AUDIENCETHE INAUGURAL
ldquoC-FESTIVALrdquo PROMOTED THE
CAPABILITIES OF A NEWLY-FORMED
GANGNAM-BASED ldquoMICE CLUSTERrdquo
OF EVENT VENUES SHOPPING AND
ENTERTAINMENT PROVIDERS
Seoulrsquos ancient city walls while the Korea Tourism Organization stand introduced visitors to other national destinations Other key events included a ldquoCulture Techrdquo fair and a ldquoCreative Urdquo exhibition zone The festival was organised by the World Trade Center Seoul MICE Cluster Committee
Created to increase competitiveness and allow for joint marketing strategies among members the MICE Cluster initiative unites 13 major companies involved in the business events community including and surrounding Coex which along with the nearby Korea World Trade Center was recently designated a ldquoSpecial MICE Tourist Zonerdquo by local government agencies Members also include business hotels department stores entertainment complexes PCOs and more such as Korean entertainment agency SM Entertainment which appointed K-pop stars EXO as official C-Festival ambassadors
In addition to the festivalrsquos promotional benefits for its members the ROI across 11 days also demonstrated the effectiveness of the event The Coex Seven Luck Casino a foreigners-only
venue for example saw a 401 percent increase in custom compared with the same period in 2014 while the five-star Grand InterContinental Seoul Parnas ndash also part of the complex ndash saw a 209 percent increase in room occupancy over the same comparative duration
ldquoThrough our first C-Festival we were able to see both new growth and the take-off of the MICE industry which is still a new industry for Seoulrdquo said Coex president and CEO Byun Bokyung He went on to affirm his commitment to ldquocontinue building and showcasing diverse content in order for the Korea World Trade Center to become the centre of the MICE industryrdquo
Stephen Kwak an assistant manager at the Seoul Tourism Organization agreed with the growth potential of the C-Festival in the coming years saying ldquoIt helped Seoul by emphasising various tourist attractions that MICE delegates would enjoy visiting during their stayrdquo With the weekend proving the most popular for Asiamania Kwak said that feedback for the Seoul booth was positive with visitors remarking that it ldquowell-represented the cityrsquos diverse offeringsrdquo
Love Heart Project
WORDS BEN JORDAN
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70JUNE-JULY 2015
Engage
With many UNESCO-heritage listed sites and venues in the world to choose from one group chose the much revered West Lake in Hangzhou as the centrepiece for an event Some 90 guests from Canadarsquos York House School travelled to the picturesque destination for a cultural trip planned around a golf tournament
The guests arrived at Hangzhou Sofitel Westlake Hotel on the first day What awaited them was a lavish welcome cocktail and gala dinner set up at the Sky Garden with views of West Lake as its background
The next day was where the program truly began Guests were divided into two groups ndash the Golf group and Parents-Child group ndash according to what guests preferred The group for golf headed for a friendly tournament at Fuchun Resort Golf Club while the other enjoyed a spa session and a tea tasting ceremony The children spent time at Zoo Coffee a creative club located in a shopping mall where its unique set-up resembled a quiet forest wonderland with a myriad of wild animals
Guests then went for a boat ride over West Lake and watched a large landscape live performance created by three renowned directors ndash Zhang
WEST LAKE STORY
A TRIP PLANNED AROUND HANGZHOUrsquoS REVERED WEST LAKE TELLS OF THE DESTINATIONrsquoS RICH
CULTURE AND SCENIC STORIES
Yi Mou Wang Chao Ge and Fan Yue Guests visited the largest isle in West Lake which is called ldquoThree Pools Mirroring the Moonrdquo and covers an area of 6000 square metres The shadow of the isle the elegant garden and the scenic beauty combined makes the isle one of the top 10 West Lake attractions particularly popular during the Mid-Autumn Festival
The group also visited the ancient He Fang Street which has a profound history Consisting of the historical commercial civil and architectural culture of Hangzhou it is the best place
to get acquainted with the destination Groups also enjoyed the ldquoSong Cheng Eternal Loverdquo drama which is known as one of the more acclaimed shows in the world The performance describes the hardship of Liang Zhu ancients the magnificence of Song Palace the fierce battle of Yue Gu Jun the song of Liang Shan Bo and Zhu Ying Tai and the song of the white snake and Xu Xian These stories are told through a spectacular display of sound light and stage effects
70JUNE-JULY 2015
Sofitel Hangzhou Westlake Hotel
Golf tournament
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71JUNE-JULY 2015
Engage
Aprilrsquos Wine Down Wednesday organised by ACI HR Solutions and Biz Events Asia gave guests the privilege of a first look at the new Club Lounge at Hotel
Jen Tanglin Singapore (formerly known as Traderrsquos Hotel at Cuscaden Road) Over 90 professionals from
the MICE travel tourism and hospitality sectors networked over drinks and a buffet spread with an
impressive display of sweet treats Guests also had the chance to look at guest rooms on the newly revamped
Club Floor The event was sponsored by Hotel Jen Tanglin Singapore and duetto
HAPPY SNAPS
FROM WINE DOWN
WEDNESDAY
71 Engage Hotel Jen WDWindd 71 24515 1149 am
72JUNE-JULY 2015
ćľŅǴŭƀ뼷āĶɽĄŗۍĉדĀϝĀŞ뼵ϾĀЌѠͱກĀěɁǟħކՠĀǚ뼶ĔȏϝĀŞ뼵ЌѠŠěɁǨͳȩĀĄqಌϾr뼷খأćӃɯӍЌѠ˖Ӫˡġ뼷ĉĶǨɶᅆŠڥĀďĄಌϾĀǃɩ뼷ƦϿĠě֏˺ॎӃɯģĝćĞƶѲʑħϢеǙҜಌϾɆԥ뼶ȁˤ뼷ĔĂʿāĶјǭŗqಌϾrǟħ٧Āǂʚ뼶
ľŅǴċʃ뼷āĶćĂȏοȢКɁʸˋˡʭĀʗˡĉՂNjȒŠğʑ뼷ɝŴĶƧħqಌϾrĪǭػ쨵ĖqಌϾrĴ뼷ƣźŴĶԒĞĖƇĬ쨵뼶ӗęĠĀĉĀƫĄ쨰qಌϾrźŴĶԒĞĖŕķ౯ĀЌѠŠԚċЌѠȞײ뼶ȆƻɝӍqۈिrǟħĂċŞҠƣźŴĶԒĞĖƇĬĴ뼷āĶǨīĖĀĄ쨰NJ뼵Ġʻ뼵Ljǥ뼵ݶиĀʇҌŠȱਢɁ뼶
ឧࡢ뼷ભȘʆĉˍĂĀۈिȢćᎴŐ뼷Ʀďě֏ˡĎĸ뼷ۈिŞҠஅƧĂԿԵĈवƺĀęኧ뼷ڇۃŎƼЍĀԄӪӃɯĉՂǡϰ뼶āĶȠƱ뼷ĔĂԿęĀ
ኧďĄࡒĀNJ뼶ȁˤ뼷āĶјǭŗလिNJۈǟħĔĂʿĀǚǦ뼷ŗĸdžفĀƄਬƺ뼶လف˧ǘdž뼷χƎǢĈԣŭĀ뼷ĄġŚŕƳĀهƞ뼷ԵĈqġŚσفƥيrĀݔ؆뼶அƧƜƚॸćॸĂɁƜƚĂƟ뼷фĘĀလفӲ˴ƄΡȸĠɹ뼵śĠɹ૨뼷ĝđħфĪҍ۵ӲĂśȥſƄᐻĀσ뼶ƄΡۈिŞҠƧƍͳ뼷ƄΡȺໆѲĈĠĬϵɘ뼷ۈि˧ăěģăˆϚȺNJĀ뼶
ćĔċˊʃ၅٧ƀ뼷źāĶĎĂŐΥҨqಌϾrĔċӛʚ뼷ĞĂĞǨͳȩĀĖЪĄƇĬ쨵Ⱥǰ뼷ಌϾ˄ăĂǭđᔐ쨱ಌϾģăĂǭ୨ăĻӍ뼶ŮđāĶҕċԳʇĞĂĞ뼷ȺǰāĶƲĐĝŀƜćಌϾƥġ쨰NJ뼵Ĵǎ뼵Ծ뼵ϔϙŠ뼷ĔĂȏŢāĎĸďĄಌϾ뼶ůķƜćȆĪ뼷ƓěŀƜġĀŇƂ뼷ŕȶđĀĄģđΓīΰĢŹ뼶ڒ
Ƿ୯փఔŨ쨗
ಌϾħˀ좄
ŭʃʃ
ǚтƂύĘʄӃɯٲ뼶ɑջ୯ѮąƬϢеϨȉʇĀ
ȶđȡ뼶
$KXGPVUۈि뼷KDVOſŚĂĀۈिϱǭɆ
$KXGPVUۈिĄŗĪƯĀě˴ӍϱǭЋƶɆ
ȱĈŪ
ɽৠ٧elbizeventsasiacom
௱ᅒ
Ѻᙕĉginabizeventsasiacom
ఫઽ
ৠ٧kristiebizeventsasiacom
72JUNE-JULY 2015
72 Chinese Editorial Lettersindd 72 24515 1150 am
73JUNE-JULY 2015
73MAY 2015
ƼЍ˗ՅЌѠ˥ʿಌϾЌѠˡϘċȞײʗ२ĉƯ뼷ħಌϾЌѠǭąƼĤĀԶѤ뼷ģǞơըdž˽ȞײŢƍͳಌϾӃDŽĀăגɸɾ뼶˗ՅЌѠ२ĉƯȜƍͳѲʹȉಌϾժΆʪʸćĂŐ뼷ƯʭѲʹҺʓа뼷ɡӴĀԜӍࠒΙĀ˝ՊƑħϭދ뼶ȮύNjęϙѲʹ+CEQDWEEKѲʹ˄ύʕᘶƋʕǟĀĻːࢬѱΙǝ뼷ĖƋʕďĀՒŞጣ뼷ǞĖƬԐԵ뼷ఁบጣ뼷৯χƯغĉ˴˖뼷ƲĂċժΆĝɩĖߙϜߝ뼶
ć˗ՅЌѠ२ĉƯĘ뼷ȜĈʈʞɩľߙϜাۋĀƯغĉ˴ΏDŽ˖Ӫ뼷ȺġಗĂǩDŽ؈ǂೀ뼵Ăǩೀ뼵Ăǩ˗Յਓĉ˴뼷ŗӍĂǩƼЍਓϢ˖Ӫǀȗ뼷ŴĶȜࡄħਓϢĘԭċȡĀ˖Ӫ뼶źƲʞऒĀਓϢʠߔಌϾӃDŽĀχ₈Ƭʇ뼶
ĤȀะɸľʞĎĢſŚʘ뼵96뼵չՍȓѣ뼵ՍၽݭDŽ뼵ଔӘݭDŽŠײĀӅśଋąύݔƬЌѠמćĤȀะऄЌѠঢ়ډЌťࢨƬЌѠݔDŽĀмȞॏě뼶ćॏěĘ뼷ڏˡߊͳȩˋśଋਓॏ˽מćƼЍĀŕĤмˡ뼶5ampŚܕߝĈՃȓѣ쨞ĤȀะ쨟ɽઠKUCڱӍěجƖҠӍūǕ쨣Ӄɯ뼵ƱůۈGGJCPԶФ뼷ˤơƜƚħęŝՇҜąĂċĻŗःˤιȸ뼵จęĉȱͶŠąݔƬЌѠŕĤƚяĀĂċݘČƯě뼶
73JUNE-JULY 2015
ɾϒǛТঢ়ЌѠמġŕęĀΪӃࢰȞײǛĎӽȜɘɾϒ⏜ࠑ뼶٩ʹćŭũˡ뼷⏜ࠑǛĎӽʇҌȜшĈǎϢӭ뼷˄ѲĈǚϗᤂːƶМĀěڱӍƜƚɁŞ뼷ಗƪċၰěढ़Šċěڱढ़뼶ˤơş֏ϝĄҬŅŭǛТঢ়ЌѠמȉ1TKGPVCN5GC8KNNCUCPFQVGNQORCP[VFڑ፴ৗڱćǘ⏜ࠑũѲ˟ȷǛĎӽЌѠŗĎĀԨĂċϝ뼶
क़Ś쨞OCTCӘЌѠӍʇҌ҈ثQVGNU4GUQTVU쨟ǘඳୌसӘራҠũѲĀ҈ثӘЌѠ쨞OCTC$CPIMQM쨟ć˥ūڏDŽąοȢКĀũˡ౯К뼶҈ثӘЌѠѲĈǎϢӭ뼵Ăċঢ়ډƄ˪േ౸뼵ĂŝʞǘljڝĀЌť뼵ĂċĐɒذƬʇħМƬĀƄჾКၰěढ़뼷ŗӍƪċĠβĨढ़뼶ĠβĨढ़ĀʋύරඌغŪ뼷ĻźӖĀĢƔʾϞɌʭ뼶ب
73 Chinese Sound Bitesindd 73 24515 430 pm
74JUNE-JULY 2015
ŊĈĉĻŗΞĘʄĄĂǝƄՃĻĨ뼵ĠĠӴĀŚęĝ뼶ȺۍĉדĀटĐę뼵ᇱЉĀΝբŠƍͳĀ϶ᇫሊş֏ĀŀƚໆѲȢĄġŚǀ뼶ȮϾĀʁĤҠ뼵ăߟĀĤĐŞઝǒҠĖōǩĀʋභ뼷ĘʄƄĴƄăćᄏƜƺŠŀƯ뼶
ĘʄĨŪħġŚě֏ˡĀȶ뼷פą؈ŠӃɯٲŢ˺ॎӃɯˡӪĀڇŠ؈ॸဩ뼷ԨĂĈϙʲɫĄˬιʘĀşТ뼷ȺˢϞవȘʆęΝ뼶ăΡǷȮċŚŝǝΝśşǡϰĘʄ뼷ĝĨڨǷŗŕŨĀĴǎĖТ뼶ĘʄӃɯٲŚӃɯਇɘǥːϵŀȩФ뼷ύǘĈŎԭħϔϙĀιʘ뼷ĘʄƲŭĝڇۃąƞęՏŚěڱӍ֏זĖĔƀڏDŽ뼷Ȇġďಗą(QTOWNCวݭġŚę˺ظ뼵ցЍ҈뼷ŗӍɩᕹϝĀĘʄŚĴظঌєŠĘʄŚǗΆ뼶
ϝĀŞϯȗȓѣӍƜƚॸȓѣXGPVU6TCXGNUKCƼЍჼƂɽǀȗCZCPVCUWYCPćă΅ǡŗ+ɮŝĀǻśଋąćĘʄڏDŽĀŚě˺Ӄɯűזě쨞+6JKPC쨟뼶Ŵćˈɩ$KXGPVUۈिਲ਼ɝĴȩФ뼷ĘʄćĔŭƀşŀąňęĀȻ뼷ƦؼĝĄŎᇫሊĀƶˋş֏뼶
qŢǘěغڱĎĸ뼷ĘʄĻĸԵĂНĈϙʲɫ뼷ƦؼąƄՃĻĨ뼶פąЌѠƥʋ뼷ĘʄŃĈňĠăǜՏĀɁŞŗӍԵĈȆŞɡĀբžŴĶ˝Պ뼶r
ěڱɁŞҤćĘʄĘʄшĈϿĠęՏě֏Ɂࢰ뼶ĘʄĤŚűז֏ƺĀŚڇۃġķďĄȺġĂċŕԵזӍƜƚɁࢰ뼷ƦؼģĄĠŭĎŚޱǫʕˡѩŞ뼶ĘʄȘűě֏ġķģĄڏěĀז֏ԨĂċډĀŚě֏ɁŞ뼷ƑĄڏѩĂȸ֏ěƂĀχџ˝Պ뼶ԨĂċџলĀɁŞĄĘʄŚěڱġķ뼶ĔċŗڏѩęՏŚěڱ뼵ԄӪΡƦʄʭʋĀěڱġķŞހŝݖઽͲġķ뼷ʁƶdž
Ęʄě֏ˡLjϋ˓ஸ
Ǘ˸뼷ȉʋභоŚӚ౨եȠʫ뼷ιʘѲƶϔŨຂ뼷ŞȗʞīĐћয뼶ěڱġķшĈĂċǚϗːƶМ뼷ĻગĉĀƄჾՏၰěढ़ŠċęŇăDž뼵ɧϜᰋࡊĀĠβĨěڱढ़뼷ߴĈŕϵɘĀƬڐͶՕӍǜཥѲ뼶ˤʋ뼷ěڱġķʭģѲɪĀʁƶեęЌѠ뼷шĈǎբҍϾϢӭ뼷ѲӍěڱԜӝ˖ӪमƼ뼷ĻӖՏĀěڱŠƜƚ뼶qrƼЍΡ뼵2ʠĉěӍͶԉěڱ뼵ljۈिş֏ݭDŽŭěŗӍġŚŭĘʄȘűěũDZȐၰĝćĔƀڏDŽ뼷˄ɩĖƶ뼶
ĘʄŕĤɁࢰ숯숯Śŝě֏ġķ쩑ӅNJǩ؆ħ0CVKQPCNZJKDKVKQPCPF
QPXGPVKQPGPVGT쨞5JCPIJCK쨟뼷Һ؆q0쨞5JCPIJCK쨟r쩓Āśƍ뼷ȜźϿĠۈƖŞҠĀതڌŢƋᓮƔ˫ɡ뼶Śŝě֏ġķύŚŝԄӪˌŠĘʄ؈ʸǟդӚ뼷ɽӚ౨ǚϗħоːƶМ뼷؆Șʆƥŕ뼶ě֏ġķшĈоːƶМĀبʭ֏ɁŠоːƶМĀبʋ֏Ɂ뼶بʭ֏ɁಗċęՏ֏ढ़Šċ٣ܪևŇĀ֏ढ़뼶ƲĂċęՏ֏ढ़ĀǚϗħːƶМ뼷ևŇĀ֏ढ़קːƶМ뼷խǫߴĻˢТ֏ढ़뼶ˤʋ뼷Śŝě֏ġķģѲĈċęŇăDžĀěڱढ़뼷ĻગĂχƁԮĉăDž뼶ǟħϝǡȘʆĘǚϗŕę뼵njːŕƬĀě֏ෞʸɆϝ뼷Śŝě֏ġķנמˀ뼵ઝǒ뼵Ԑߺ뼵ǘĂɆ뼷ŃѲĈѩȓ뼵Ԅˡġķ뼵ɪЌѠDžѲ뼶
Ĉqʁƶแrƥ؆ĀĘʄŗȺযĀęڇۃĀӃɯѺ۷ࡒNJЪጠŗӍՏĀŚě֏ƜƚǡĎڏѩ뼶
ǚтƂ
NJ졿ఫ
74-75 Chinese Cover Storyindd 74 24515 1150 am
75JUNE-JULY 2015
qύǘĈŎԭħϔϙĀιʘ뼷ĘʄƲŭĝڇۃąƞęՏŚěڱӍ֏זĖĔƀڏDŽ뼶r
ːĘʄӃɯٲŚӃɯਇɘǥ
ȞЌѠ뼶ĔŝЌѠŮĈǎϢӭ뼷Ӛ౨ǕǻύĂƁڝƬĀūǕݱɽˌ쨞Ӛǘŭͳ쨟ǨϐӚƦŪ뼶
ĻગĠǩਓϢ뼷ƦؼшĈۍĉٵґĀƬסĐɒذŠʕђĀϜٲ뼷ґʸˈƞՏĀƜƚ뼶ĀѲʹĄǘŗǡΟǼĀϜٲϐҜȥŪ뼷ƧȺŒŞ΄ąˈľŅȉλĎĀȗЯ뼷ŐଟĀŬǰƅ뼶
ԨĂċກĀɁŞקĄк˟뼶к˟ĄĂċמඵӭŠЌťǘĂɆĀ२ĉě˴உǒˌ뼷ŞƳĘʄĀġķŞь뼷ĄĂċʗŦȏˣߜĂċћ뼵뼵ΜĀˬǎ뼶ƜƚॸĻŗಶůĔƀĀˬǎǟħƜƚɁŞ뼷ŕґʸăɸľĉĀƜƚ뼶
ӃɯѺ۷ࡒĘʄшĈযĀ˥ͳΝNJЪጠŠ۵ĠΦࡡ뼷եϒĀՕNJȉŞĤɭɌĀĠƟNJȠઽʸ뼷ŪąĈĀʄ৫NJ뼶ʋභоŚӚ౨űז쨱ĈŎɸľŭĀġŚԽڄӚ౨ȉѲʹɧϜĀԽŠdžͳ΅ăෲĀΝᴂዣχƎঞĄȘʆɯϢĖĘʄĴĀκɯƥŞ뼶ʞǘᐤҠŠ༽ҠĈŎĀࡊŚĀƳߋӭӚ౨뼶ĔȏբžĝĄ˺ॎӃɯͱƜƚǡӍƜƚŶĀŕމŅ뼶
ͻĘʄŮĈŒѧǫԘĀեϒᆶŝԳŠƬďĻˢТĀसӆŠിӆĝĄڏѩě˺ӃɯĴăĻǸľĀӗމƥŞ뼶
ĤNjƄՃĘʄшĈϿĠڏѩęՏŚ֏זŠěڱĀɁŞ뼷Ʀ۵ĠĀϾӍԄӪЌѠģĝшĈϵɘ뼵मĀʗˡěڱѲ뼶ƜƚॸĞߜˣο˩ܪĀɁŞ뼷ĘʄȜĄĆĀŕՊ뼶˝މ
ƜƚॸăҨছ˝Պć06ĘʄڏѩĂɁϜЬƬݔĀ৫Ţ뼶ĔŝΪφĠŭષ۵ĠDŽˡę˺ĀஉǒˌȜ२ĉěǨ뼵ډԐढ़뼵Ќኃ뼵ঢ়ډфŠஉǒˌʪʸħĂɆ뼷ħƲĂʞĎਓǙҜǡǨλĈĀ৫ŢɆԥ뼶உǒˌԵĈĻગĉνӐКٮЌ৫Ţ뼷ͱĉၰěКĀˬǎ뼶ǩŚĀԐढ़ǂೀ)TCPV$TWPUGFGPŃĻħƜƚʔǻǭ˱뼷ŗӖਓϢĀˍ뼶06ĘʄɆƍĀĄћĂƄȕĀȞʞ뼵ՇҜƺŠџݔ뼷ŕґʸ
ćĔƀڏDŽĤмȞşҘě뼵Ĵল뼵ƜƚŶ৫ŢŗӍΡě뼶ǨŗŚōǩȞײƧʑӘϙ뼵ı҈뼵KOO[JQQ뼵ᅱᅧ뼵วѩŴĶĀƜƚ뼶ڏŠɲϜϙĝ˝ՊćĔƀݭ
АҔćĘʄϒʋභƳΟǼĤܪҠʭ뼷๗ŭĘʄȘűڏѩŞĀnjĴѲʹ
74-75 Chinese Cover Storyindd 75 24515 1151 am
76JUNE-JULY 2015
ТŪιͲĔٯĄƦͲȒĀƂ뼷ĻĄۍĉדኁĀĄЌѠӍӃɯ˖ӪˡĀߊӿϰϰఆĨƚȡ뼷ŊĨӍĴŢϢеɘDŽڥɘ뼶뺭
ćǗŔɫ뼵55뼵ȖŠ)EJCVDžǗŔʘԭħşТĀƎĐ뼷ĉȉĉƥǎĀˈਜঞĄӚӐŠάȱͶŕȶđĀƶК뼶Ţǘߊĉ˴Ďĸ뼷ĈąĔȏǗŔʘĀৗՎ뼷ŢϢеɘDŽɘďȻīΜƦͲڏ뼶Ļ뼷ďϝǡĀŰߧƦҶ뼷ЌѠӍӃɯ˖ӪˡĀߊӿڥఆĨƚȡ뼷ŊĨӍĴŢϢеɘDŽٯɘ뼶뺭뺭
२ĉϢе˖ӪĄࢨˡŪβĀȱਢ뼷ਯȺĄćЌѠ˖Ӫˡ뼶ĂŝśɡĀЌѠκΓīƧźĢŹǜതڌŢƋҠŒũĎ뼷ąĢŹŠതćɳ뼷ĈĠɹ쨵ňĠĴȊ뼷ࡍהŢƋĀڌćϢе˖ӪĔċցΆĘ뼷ЌѠߊӿТăĖЌѠćܦΰɌʐਓϢŦƟĀnjː뼶
ͱϿߊĉ˴ˆ˽ɝĂɝĢŹĔċɝʚ쨰ϢеěǂƚȜŀNjιƈāĀʅȁĄƇĬ쨵ȺǰďĄǥʿĀӷݦȱͶŠϢеĀฑࡄʇ뼶ĂҶŗકƥ뼷ЌѠߊӿƙĀĄqӚӐȱͶrĀŀNj뼷ƦăĄڙᆃĀˈ˱뼶
ljĂċߩղϰϰĄŕՋĀ뼶ƜƚغͱϿĄȁħԚċЌѠȞײ뼵ЌѠĀŞžͱȁЌѠǔɘDŽջĤDžʅȁŢԚĂŝЌѠмŀ뼷ȚЌѠߊӿĈޡȉĔǩದćϢеԒͶ뼷ũ˧ȉŴĶӚӐʸǟȱͶ뼶ȚНʥ쨰ăĻŮʘľǗŔɫͱҽƱĎȉϢеӚӐʸǟȱͶ뼶
ſŚʘěڱȉƜƚŭƼЍěڱ٩ԏ뼷ۈिȜҬφڇʠԄӪӃɯɁ뼷ƦԄӪƜƚȜભŕęˌŒ뼶ȁˤ뼷ĞđćതڌպݰĀě֏ˡġŒĂᤋ뼷ЌѠďκӚӐĂжƬΙ뼵ƬвĀߊӿ뼶
ӍĴŢϢеɘDŽɘĄȌīϢеŕĈвĀƶʑ뼶эɘăȚȩФߊĉ˴ŢϢеŠĔඐŀNjĀȶ˸뼷ģĄƬߊĨƺĀƶʑ뼶ĴǎĄȱਢ뼶ȮŕŶĂơȉϢеԒͶĖĪĂơĀɘăˆ˽ɸľċŇĴ뼶ŚʠϵϢеɆԥϯȗශઆȓѣ49QTNFYKFG˥ʿŢۈƖŞҠě֏ˡɘDŽąĂЬз뼷ʪưФĈĀದćϢеĈߊӿȉŴĶɘ쨱ˤʋ뼷ɸľĀߊĉ˴ΞħŮđŴĶιďΚȥŪӪ뼶ĔċƄࡢħۈƖҠĀߊˌǀȗژąܔѧ쨗
ȁˤ뼷ħąŕęՃʇŞƬߊƯě뼷˄ϢеɘĈвॼ뼷κƙĖŗĪڨǴž쨰s đĈࡄNjŠƱķ뼶ǚŢϢеđϭࡄ
Nj뼷ਯȺĄćƸĀľԘġ뼷ϢеňͲďĨƴśĆĄśǘŬķͱĄȩǚˆޚƦǢ뼶ǞĎ뼷ĈƱķƷĨϢеƱ˖뼷ĂϢеƱ˖뼷ĆŪβĀǴĢƔďƬ뼶߀
s ĠɝũǽКʚϝ뼷˄ɑϢеȀŗĸdž뼶ĔĄĂƞڇϢеϨȉƸĀƤƶʑ뼶ĻŗȮqħƇĬr뼵qƧڒr뼵qƇĬr뼵qɑĆffɑгār뼵qĆĀğʑƧrDžɝƶКũ˧뼶
s ĞѩʑdžɃϢеĀѢˆ뼶ϢеƫĆĀɝʚŶ뼷ăđŮĄӕҢćŦƀ뼷ɝȠȱĀɝʚ뼷ĔƟĆĈĻĨȌīϢеŊĈĞĖĀʋĀƱʜ뼷ģĻŗӚӐŐϢеŢĆĀƱķ뼶
s ыħϢеԵĈҲĀʋ˖Ӫ뼶ϔĄҺ˱ĀȅѮѲʹ˖ӪģӖ
ŗźϢеƴīĆňķ뼷ĨdžɃŴĶĀ뼷ȮƦźŴĶŢĆмŀČƗ뼶
s źϢеƢƅĆdžɃŴĶĀ뼶ěڱĉ˴ƼƔdžɃŴĶߊĝЏʫغĀ뼶ȁˤ뼷ժዓȴ뼷ăđǙᛃ뼷ģăđߣŎǟśѢˆ뼶ȮĆĀɝŠɽʪ뼷ϢеĨѿʓƢƅĆĄdžɃŴĶƥǡǨĸĀƸ뼷ƦؼģěźŴĶƴīĆňժķŠůķ뼶
ʘľȉϢеƥǎĀˈਜŠӍĴĀɘ뼷ăȚĻŗźĆŨэТŪιͲ뼷ƑȶđĀĄĻŗƬĆĀߊĨƺŠϢеĀƫǼ߀뼶
JTKUVKPG)COCTTCĄ49QTNFYKFGɽઠ뼶49QTNFYKFGĄĂؽƖҠۈŝŚʠϵĀϢеɆԥϯȗශઆȓѣ뼷шĈο˩ࡒĀě֏ǀԥ뼶˽ȓѣĪĀۈƖҠӿʗɠħϢеǭȉě֏ȠȱĀјƶ뼶٩ƢނŰ뼷ɑˢˈȉJTKUVKPGԒͶ뼶Ǘ쨰EJTKUVKPGICOCTTCNTCYQTNFYKFGEQO뺭
76JUNE-JULY 2015
qɘăȚȩФߊĉ˴ŢϢеŠĔඐŀNjĀȶ˸뼷ģĄƬߊĨƺĀƶʑ뼶ĴǎĄȱਢ뼶ȮŕŶĂơȉϢеԒͶĖĪĂơĀɘăˆ˽ɸľċ
ŇĴ뼶rCHRISTINE GAMARRA
LRA WorldwideɽઠؽƖҠۈ
ƢԺ
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IBC IBTM China ADindd 50 13515 833 pm
ಌϾ٧
7 Sabah Tourism Board ADindd 7 24515 1235 pm
48JUNE-JULY 2015
sellers as a business solutionrdquo said Arlando
The process of creating events ndash whether it is based on a national agenda like Singaporersquos wish towards hosting more healthcare events or opportunities identified through research on key industries to drive tomorrowrsquos growth ndash could take six to nine months
Arlando explained that each curated event should have a lifespan of five to 15 years It must meet the evolving needs of the industry and marketplace while flexible enough to allow the event agenda to morph with the changes in technology or other trends One perfect example is the way traditional exhibitions have morphed into CONFEX (conference-exhibition) multi-faceted platforms to drive engagement through meaningful content shared at conference sessions and business connections and exchanges on the exhibition floor
hether it is the eventrsquos return on investment or objective companies are looking for good return and
value derived from matching buyers and sellers as a business solutionrdquo
ldquoldquo
ALOYSIUS ARLANDOCEOSingEx Holdings Pte Ltd
W Throughout the interview the humble and pensive leader used the collective ldquowerdquo more often than ldquoIrdquo in his sentences When it comes to leadership and talent discussions Arlando expressed his passion for meeting people from all walks of life He ensures his team is a good mix of background and professional attributes His team is important to him
ldquoWe respect our teamrsquos personal moments of needs whether it is new working mothers or one who becomes a carer for the family As human beings if we can take care of our family needs we have won half a battle (in life)rdquo
Arlando keeps his team engaged through no-strings-attached coaching and transparent communication With a big smile and coy laughter Arlando defined the importance of transparency by saying that he graciously obliged when his team asked him to smile more frequently
EVENTS CREATED BY SINGEX
$$$ CONVERSION
KEY INDICATORS OF SUCCESSszlig Client feedback on successful connectionsszlig No of deals and business converted
szlig WasteMET Asia 2012 amp 2014szlig Last Mile Fulfilment Asia March 2015szlig RehabTech Asia March 2015szlig Internet of Things Asia 2014 amp April 2015szlig Radiology Asia May 2015szlig WasteMet China July 2015szlig Green UrbanscapeAsia 2013 amp November 2015
szlig RSA Conference Asia Pacific amp Japan 2013 2014 amp July 2015
szlig International Conference on Sustainable Development 2013
szlig ASEAN Business and Investment Summit 2014
NEW-TO-MARKET EVENTS
MANAGED EVENTS
617 BUSINESS CONNECTIONS made at the inaugural Last Mile
Fulfilment Asia 2015 in March 2015
403 SUCCESSFUL MEETINGS conducted at the exhibition floor
S$122 million worth of deals generated from inaugural Greenurbanscape Asia 2013
4648 Delve Into Singapore SingExindd 48 24515 1143 am
49JUNE-JULY 2015
Quay Room
CITY ESCAPEA RECENT STAYCATION AT
PARK REGIS SINGAPORE SHOWS THE POSSIBILITY OF GIVING YOURSELF OR YOUR MOST DESERVING
EMPLOYEES A BREAK EVEN IN THE MOST BUSTLING
PLACES IN A CITYWORDS GINA SIN
Just a stonersquos throw from one of the most vibrant entertainment scenes along a historical riverside known as Clarke Quay the 202-room Park Regis Singapore would do well for business retreats
Surrounded by lush greenery Park Regis Singapore was first opened in 2010 and has recently completed a SGD3 million (USD22 million) facelift that saw the reception move from the ground floor to the third a new all-day dining FampB venue upgrades on bed items and a complete makeover of the lobby meeting room and rooftop bar
Stretch the lethargy away in the morning with a poolside yoga class where a refreshing waterfall cascades into the 25-metre-deep pool Then
refuel with a power-packed breakfast at Twenty3 Drink amp Dine with the wide variety from its buffet selection
Clarke Quay may be popular for its nightlife but there are also lots to explore such as the numerous hipster cafeacutes bars and restaurants within the vicinity Hotel guests get 10 percent off their bills of participating food and beverage outlets by presenting their room cards
Visit the Asian Civilisations Museum located close by or attempt the adrenalin-pumping G-Max Reverse Bungy along the riverside Choose to
Singapore River Cruise
dine in one of the restaurants or head back to the hotelrsquos Royal Pavilion for their signature Cantonese dishes such as the Royal Smoked Duck and the Wok-fried Mashed Fish Noodle with Lobster
Sign up for one of Park Regisrsquo cocktail classes as a team-building activity for up to 10 guests by June 2015 or conclude meetings with a sunset cruise disembarking from the quayside Watch as the sun sets and the neon lights of Boat Quay and Clarke come to life Spot landmarks and bridges such as the Raffles landing site the Merlion and the Cavenagh and Coleman bridges End the day with more cocktails at Revive the hotelrsquos rooftop bar that is not opened to public until the fourth quarter of 2015 It can be hired for intimate cocktail events of up to 50 guests with outsourced furniture
An incentive package featuring some of the activities mentioned above is available for corporate group bookings until the end of the year
49 Delve Into Singapore Park Regisindd 49 24515 1144 am
Hongkong
26 - 27 August | Grand Hyatt Hong Kong
50 ACTE ADindd 50 13515 823 pm
CMY
51 Pacific Worldc ADindd 51 13515 752 pm
Twice the percentage of Buyers than in 2013 expect to conduct business valued at over
1million
The 23rd ITampCMA and 18th CTW Asia-Pacific
29 Sep ndash 1 Oct 2015Bangkok Convention Centre at CentralWorld
Bangkok Thailand
Incorporating Luxury Travel
Exhibitors amp Sponsors Corporate Travel ManagersConference DelegatesMedia | Corporate Travel
Exhibitors | MICE amp Luxury TravelBuyers | MICE amp Luxury Travel | Association Professionals amp ExecutivesMedia | MICE amp Luxury Travel
wwwcorporatetravelworldcomapacwwwitcmacom
Look At What We Achieved In 2014
Over 2500 MICE and Corporate Travel professionals including association executives and luxury travel buyers from 55 international territories
84 of Exhibitors expect to receive orders within a year
40 of Buyers confirmed procurement on-site with Exhibitors
Host CountryOrganised By Supported By
gtURXP[ltTSXP
4]S^abX]VP]SBd__^acX]V0bb^RXPcX^]b
Industry PartnergtURXP[0Xa[X]T gtURXP[ET]dT lt^Q[XT0__Pac]Ta
ltTSXP0U[XPcTb
Very impressed with the overall organisation quality of buyers and
remarkable welcome reception euromic Belgium
Exhibitor | Christophe Verstraete Executive Director
Great avenue to obtain research information from diverse regions and
destinations Association of the Polish Media Poland
Media | Robert Pawelek Journalist
I got to renew or discuss contracts and build new relations Panorama-Medica Group Co Ltd Thailand Buyer | Katherina E Lempert-Dober Chairwoman
The discussion session was a good sharing session for all my peers Gemalto Singapore Corporate Travel Manager | Jean Bey Senior Buyer - Asia
52 ITampCMA BKK ADindd 52 13515 806 pm
53JUNE-JULY 2015
THERErsquoS NOTHING LIKEAUSTRALIA
Produced by Business amp Tourism Publishing Asia Pte Ltd and Business Events Australia wwwbusinesseventsaustraliacom wwwbizeventsasiacom
53-68 Australia Supplementindd 53 24515 400 pm
54JUNE-JULY 2015
UNLOCKINGAUSTRALIArsquoSNEWEST TREASURE
The Adelaide Convention Centre welcomes the world to its new state-of-the-art facilities designed with the event plannersrsquo future requirements in mind It is surrounded by premier entertainment sporting and medical precincts and set on the cityrsquos revitalised waterfront district
Find out more about our brand new building at adelaidecccomau
53-68 Australia Supplementindd 54 24515 1145 am
55JUNE-JULY 2015
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56JUNE-JULY 2015
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60JUNE-JULY 2015
Discover a zoowithout fences
THERErsquoS NOTHING LIKE AUSTRALIA FOR YOUR NEXT BUSINESS EVENTPLAN NOW VISIT AUSTRALIACOMBUSINESSEVENTS
TAU0105_297x420_Zoo_V1indd 1 11052015 520 pm
53-68 Australia Supplementindd 60 24515 1145 am
61JUNE-JULY 2015
Discover a zoowithout fences
THERErsquoS NOTHING LIKE AUSTRALIA FOR YOUR NEXT BUSINESS EVENTPLAN NOW VISIT AUSTRALIACOMBUSINESSEVENTS
TAU0105_297x420_Zoo_V1indd 1 11052015 520 pm
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62JUNE-JULY 2015
53-68 Australia Supplementindd 62 24515 404 pm
63JUNE-JULY 2015
AD
EXPERIENCE WORLD CLASS OPENING DECEMBER 2016
Artist impressions courtesy of Hassell + Populous and Darling Harbour Live
Introducing a new world class convention exhibition and
entertainment destination on Sydneyrsquos sparkling harbour
With an integrated design and best practice facilities you will
be within walking distance of Australiarsquos largest business district
financial centre and hub of thought leadership and innovation
ICCSYDNEYCOMSALESICCSYDNEYCOM +612 8297 7600
MANAGED BY AEG OGDEN
THEATRE EXHIBITION CONVENTION
53-68 Australia Supplementindd 63 24515 1146 am
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E X P E R I E N C E U N F O R G E T T A B L E E V E N T S
S Y D N E Y rsquo S M O S T U N I Q U E V E N U E
A U S T R A L I A NT E C H N O L O G Y P A R K
CONFERENCES I EXHIBIT IONS I CORPORATE MEET INGS
TRAINING I FASHION I PRODUCT LAUNCHES
AND MUCH MORE
salesatpcomauPh +61 2 9209 4220wwwatpcomau2 Locomotive StreetEveleigh 2015
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68JUNE-JULY 2015
AD
Contentindd 5 261114 1051 am53-68 Australia Supplementindd 68 24515 1146 am
69JUNE-JULY 2015
Engage
From April 30 to May 10 a total of 235 million visitors ndash including 153000 international attendees ndash took part in 200 events conducted throughout host venue Coex from culture exhibitions and conventions to promotions performances and even a beer festival all of which served as an effective marketing platform for the clusterrsquos stakeholders
Among the major events Asiamania a multi-nation business and cultural trade show running from April 30 to May 3 included promotional booths from Korea Japan China and Russia each exhibiting various cultural assets from across the region Contributing to the local MICE presence was the Seoul Tourism Organization whose promotional stand was modeled after
C-FESTIVAL IN SEOUL DRAWS
GLOBAL AUDIENCETHE INAUGURAL
ldquoC-FESTIVALrdquo PROMOTED THE
CAPABILITIES OF A NEWLY-FORMED
GANGNAM-BASED ldquoMICE CLUSTERrdquo
OF EVENT VENUES SHOPPING AND
ENTERTAINMENT PROVIDERS
Seoulrsquos ancient city walls while the Korea Tourism Organization stand introduced visitors to other national destinations Other key events included a ldquoCulture Techrdquo fair and a ldquoCreative Urdquo exhibition zone The festival was organised by the World Trade Center Seoul MICE Cluster Committee
Created to increase competitiveness and allow for joint marketing strategies among members the MICE Cluster initiative unites 13 major companies involved in the business events community including and surrounding Coex which along with the nearby Korea World Trade Center was recently designated a ldquoSpecial MICE Tourist Zonerdquo by local government agencies Members also include business hotels department stores entertainment complexes PCOs and more such as Korean entertainment agency SM Entertainment which appointed K-pop stars EXO as official C-Festival ambassadors
In addition to the festivalrsquos promotional benefits for its members the ROI across 11 days also demonstrated the effectiveness of the event The Coex Seven Luck Casino a foreigners-only
venue for example saw a 401 percent increase in custom compared with the same period in 2014 while the five-star Grand InterContinental Seoul Parnas ndash also part of the complex ndash saw a 209 percent increase in room occupancy over the same comparative duration
ldquoThrough our first C-Festival we were able to see both new growth and the take-off of the MICE industry which is still a new industry for Seoulrdquo said Coex president and CEO Byun Bokyung He went on to affirm his commitment to ldquocontinue building and showcasing diverse content in order for the Korea World Trade Center to become the centre of the MICE industryrdquo
Stephen Kwak an assistant manager at the Seoul Tourism Organization agreed with the growth potential of the C-Festival in the coming years saying ldquoIt helped Seoul by emphasising various tourist attractions that MICE delegates would enjoy visiting during their stayrdquo With the weekend proving the most popular for Asiamania Kwak said that feedback for the Seoul booth was positive with visitors remarking that it ldquowell-represented the cityrsquos diverse offeringsrdquo
Love Heart Project
WORDS BEN JORDAN
69 Engage Coexindd 69 24515 1149 am
70JUNE-JULY 2015
Engage
With many UNESCO-heritage listed sites and venues in the world to choose from one group chose the much revered West Lake in Hangzhou as the centrepiece for an event Some 90 guests from Canadarsquos York House School travelled to the picturesque destination for a cultural trip planned around a golf tournament
The guests arrived at Hangzhou Sofitel Westlake Hotel on the first day What awaited them was a lavish welcome cocktail and gala dinner set up at the Sky Garden with views of West Lake as its background
The next day was where the program truly began Guests were divided into two groups ndash the Golf group and Parents-Child group ndash according to what guests preferred The group for golf headed for a friendly tournament at Fuchun Resort Golf Club while the other enjoyed a spa session and a tea tasting ceremony The children spent time at Zoo Coffee a creative club located in a shopping mall where its unique set-up resembled a quiet forest wonderland with a myriad of wild animals
Guests then went for a boat ride over West Lake and watched a large landscape live performance created by three renowned directors ndash Zhang
WEST LAKE STORY
A TRIP PLANNED AROUND HANGZHOUrsquoS REVERED WEST LAKE TELLS OF THE DESTINATIONrsquoS RICH
CULTURE AND SCENIC STORIES
Yi Mou Wang Chao Ge and Fan Yue Guests visited the largest isle in West Lake which is called ldquoThree Pools Mirroring the Moonrdquo and covers an area of 6000 square metres The shadow of the isle the elegant garden and the scenic beauty combined makes the isle one of the top 10 West Lake attractions particularly popular during the Mid-Autumn Festival
The group also visited the ancient He Fang Street which has a profound history Consisting of the historical commercial civil and architectural culture of Hangzhou it is the best place
to get acquainted with the destination Groups also enjoyed the ldquoSong Cheng Eternal Loverdquo drama which is known as one of the more acclaimed shows in the world The performance describes the hardship of Liang Zhu ancients the magnificence of Song Palace the fierce battle of Yue Gu Jun the song of Liang Shan Bo and Zhu Ying Tai and the song of the white snake and Xu Xian These stories are told through a spectacular display of sound light and stage effects
70JUNE-JULY 2015
Sofitel Hangzhou Westlake Hotel
Golf tournament
70 Engage Hangzhouindd 70 24515 1149 am
71JUNE-JULY 2015
Engage
Aprilrsquos Wine Down Wednesday organised by ACI HR Solutions and Biz Events Asia gave guests the privilege of a first look at the new Club Lounge at Hotel
Jen Tanglin Singapore (formerly known as Traderrsquos Hotel at Cuscaden Road) Over 90 professionals from
the MICE travel tourism and hospitality sectors networked over drinks and a buffet spread with an
impressive display of sweet treats Guests also had the chance to look at guest rooms on the newly revamped
Club Floor The event was sponsored by Hotel Jen Tanglin Singapore and duetto
HAPPY SNAPS
FROM WINE DOWN
WEDNESDAY
71 Engage Hotel Jen WDWindd 71 24515 1149 am
72JUNE-JULY 2015
ćľŅǴŭƀ뼷āĶɽĄŗۍĉדĀϝĀŞ뼵ϾĀЌѠͱກĀěɁǟħކՠĀǚ뼶ĔȏϝĀŞ뼵ЌѠŠěɁǨͳȩĀĄqಌϾr뼷খأćӃɯӍЌѠ˖Ӫˡġ뼷ĉĶǨɶᅆŠڥĀďĄಌϾĀǃɩ뼷ƦϿĠě֏˺ॎӃɯģĝćĞƶѲʑħϢеǙҜಌϾɆԥ뼶ȁˤ뼷ĔĂʿāĶјǭŗqಌϾrǟħ٧Āǂʚ뼶
ľŅǴċʃ뼷āĶćĂȏοȢКɁʸˋˡʭĀʗˡĉՂNjȒŠğʑ뼷ɝŴĶƧħqಌϾrĪǭػ쨵ĖqಌϾrĴ뼷ƣźŴĶԒĞĖƇĬ쨵뼶ӗęĠĀĉĀƫĄ쨰qಌϾrźŴĶԒĞĖŕķ౯ĀЌѠŠԚċЌѠȞײ뼶ȆƻɝӍqۈिrǟħĂċŞҠƣźŴĶԒĞĖƇĬĴ뼷āĶǨīĖĀĄ쨰NJ뼵Ġʻ뼵Ljǥ뼵ݶиĀʇҌŠȱਢɁ뼶
ឧࡢ뼷ભȘʆĉˍĂĀۈिȢćᎴŐ뼷Ʀďě֏ˡĎĸ뼷ۈिŞҠஅƧĂԿԵĈवƺĀęኧ뼷ڇۃŎƼЍĀԄӪӃɯĉՂǡϰ뼶āĶȠƱ뼷ĔĂԿęĀ
ኧďĄࡒĀNJ뼶ȁˤ뼷āĶјǭŗလिNJۈǟħĔĂʿĀǚǦ뼷ŗĸdžفĀƄਬƺ뼶လف˧ǘdž뼷χƎǢĈԣŭĀ뼷ĄġŚŕƳĀهƞ뼷ԵĈqġŚσفƥيrĀݔ؆뼶அƧƜƚॸćॸĂɁƜƚĂƟ뼷фĘĀလفӲ˴ƄΡȸĠɹ뼵śĠɹ૨뼷ĝđħфĪҍ۵ӲĂśȥſƄᐻĀσ뼶ƄΡۈिŞҠƧƍͳ뼷ƄΡȺໆѲĈĠĬϵɘ뼷ۈि˧ăěģăˆϚȺNJĀ뼶
ćĔċˊʃ၅٧ƀ뼷źāĶĎĂŐΥҨqಌϾrĔċӛʚ뼷ĞĂĞǨͳȩĀĖЪĄƇĬ쨵Ⱥǰ뼷ಌϾ˄ăĂǭđᔐ쨱ಌϾģăĂǭ୨ăĻӍ뼶ŮđāĶҕċԳʇĞĂĞ뼷ȺǰāĶƲĐĝŀƜćಌϾƥġ쨰NJ뼵Ĵǎ뼵Ծ뼵ϔϙŠ뼷ĔĂȏŢāĎĸďĄಌϾ뼶ůķƜćȆĪ뼷ƓěŀƜġĀŇƂ뼷ŕȶđĀĄģđΓīΰĢŹ뼶ڒ
Ƿ୯փఔŨ쨗
ಌϾħˀ좄
ŭʃʃ
ǚтƂύĘʄӃɯٲ뼶ɑջ୯ѮąƬϢеϨȉʇĀ
ȶđȡ뼶
$KXGPVUۈि뼷KDVOſŚĂĀۈिϱǭɆ
$KXGPVUۈिĄŗĪƯĀě˴ӍϱǭЋƶɆ
ȱĈŪ
ɽৠ٧elbizeventsasiacom
௱ᅒ
Ѻᙕĉginabizeventsasiacom
ఫઽ
ৠ٧kristiebizeventsasiacom
72JUNE-JULY 2015
72 Chinese Editorial Lettersindd 72 24515 1150 am
73JUNE-JULY 2015
73MAY 2015
ƼЍ˗ՅЌѠ˥ʿಌϾЌѠˡϘċȞײʗ२ĉƯ뼷ħಌϾЌѠǭąƼĤĀԶѤ뼷ģǞơըdž˽ȞײŢƍͳಌϾӃDŽĀăגɸɾ뼶˗ՅЌѠ२ĉƯȜƍͳѲʹȉಌϾժΆʪʸćĂŐ뼷ƯʭѲʹҺʓа뼷ɡӴĀԜӍࠒΙĀ˝ՊƑħϭދ뼶ȮύNjęϙѲʹ+CEQDWEEKѲʹ˄ύʕᘶƋʕǟĀĻːࢬѱΙǝ뼷ĖƋʕďĀՒŞጣ뼷ǞĖƬԐԵ뼷ఁบጣ뼷৯χƯغĉ˴˖뼷ƲĂċժΆĝɩĖߙϜߝ뼶
ć˗ՅЌѠ२ĉƯĘ뼷ȜĈʈʞɩľߙϜাۋĀƯغĉ˴ΏDŽ˖Ӫ뼷ȺġಗĂǩDŽ؈ǂೀ뼵Ăǩೀ뼵Ăǩ˗Յਓĉ˴뼷ŗӍĂǩƼЍਓϢ˖Ӫǀȗ뼷ŴĶȜࡄħਓϢĘԭċȡĀ˖Ӫ뼶źƲʞऒĀਓϢʠߔಌϾӃDŽĀχ₈Ƭʇ뼶
ĤȀะɸľʞĎĢſŚʘ뼵96뼵չՍȓѣ뼵ՍၽݭDŽ뼵ଔӘݭDŽŠײĀӅśଋąύݔƬЌѠמćĤȀะऄЌѠঢ়ډЌťࢨƬЌѠݔDŽĀмȞॏě뼶ćॏěĘ뼷ڏˡߊͳȩˋśଋਓॏ˽מćƼЍĀŕĤмˡ뼶5ampŚܕߝĈՃȓѣ쨞ĤȀะ쨟ɽઠKUCڱӍěجƖҠӍūǕ쨣Ӄɯ뼵ƱůۈGGJCPԶФ뼷ˤơƜƚħęŝՇҜąĂċĻŗःˤιȸ뼵จęĉȱͶŠąݔƬЌѠŕĤƚяĀĂċݘČƯě뼶
73JUNE-JULY 2015
ɾϒǛТঢ়ЌѠמġŕęĀΪӃࢰȞײǛĎӽȜɘɾϒ⏜ࠑ뼶٩ʹćŭũˡ뼷⏜ࠑǛĎӽʇҌȜшĈǎϢӭ뼷˄ѲĈǚϗᤂːƶМĀěڱӍƜƚɁŞ뼷ಗƪċၰěढ़Šċěڱढ़뼶ˤơş֏ϝĄҬŅŭǛТঢ়ЌѠמȉ1TKGPVCN5GC8KNNCUCPFQVGNQORCP[VFڑ፴ৗڱćǘ⏜ࠑũѲ˟ȷǛĎӽЌѠŗĎĀԨĂċϝ뼶
क़Ś쨞OCTCӘЌѠӍʇҌ҈ثQVGNU4GUQTVU쨟ǘඳୌसӘራҠũѲĀ҈ثӘЌѠ쨞OCTC$CPIMQM쨟ć˥ūڏDŽąοȢКĀũˡ౯К뼶҈ثӘЌѠѲĈǎϢӭ뼵Ăċঢ়ډƄ˪േ౸뼵ĂŝʞǘljڝĀЌť뼵ĂċĐɒذƬʇħМƬĀƄჾКၰěढ़뼷ŗӍƪċĠβĨढ़뼶ĠβĨढ़ĀʋύරඌغŪ뼷ĻźӖĀĢƔʾϞɌʭ뼶ب
73 Chinese Sound Bitesindd 73 24515 430 pm
74JUNE-JULY 2015
ŊĈĉĻŗΞĘʄĄĂǝƄՃĻĨ뼵ĠĠӴĀŚęĝ뼶ȺۍĉדĀटĐę뼵ᇱЉĀΝբŠƍͳĀ϶ᇫሊş֏ĀŀƚໆѲȢĄġŚǀ뼶ȮϾĀʁĤҠ뼵ăߟĀĤĐŞઝǒҠĖōǩĀʋභ뼷ĘʄƄĴƄăćᄏƜƺŠŀƯ뼶
ĘʄĨŪħġŚě֏ˡĀȶ뼷פą؈ŠӃɯٲŢ˺ॎӃɯˡӪĀڇŠ؈ॸဩ뼷ԨĂĈϙʲɫĄˬιʘĀşТ뼷ȺˢϞవȘʆęΝ뼶ăΡǷȮċŚŝǝΝśşǡϰĘʄ뼷ĝĨڨǷŗŕŨĀĴǎĖТ뼶ĘʄӃɯٲŚӃɯਇɘǥːϵŀȩФ뼷ύǘĈŎԭħϔϙĀιʘ뼷ĘʄƲŭĝڇۃąƞęՏŚěڱӍ֏זĖĔƀڏDŽ뼷Ȇġďಗą(QTOWNCวݭġŚę˺ظ뼵ցЍ҈뼷ŗӍɩᕹϝĀĘʄŚĴظঌєŠĘʄŚǗΆ뼶
ϝĀŞϯȗȓѣӍƜƚॸȓѣXGPVU6TCXGNUKCƼЍჼƂɽǀȗCZCPVCUWYCPćă΅ǡŗ+ɮŝĀǻśଋąćĘʄڏDŽĀŚě˺Ӄɯűזě쨞+6JKPC쨟뼶Ŵćˈɩ$KXGPVUۈिਲ਼ɝĴȩФ뼷ĘʄćĔŭƀşŀąňęĀȻ뼷ƦؼĝĄŎᇫሊĀƶˋş֏뼶
qŢǘěغڱĎĸ뼷ĘʄĻĸԵĂНĈϙʲɫ뼷ƦؼąƄՃĻĨ뼶פąЌѠƥʋ뼷ĘʄŃĈňĠăǜՏĀɁŞŗӍԵĈȆŞɡĀբžŴĶ˝Պ뼶r
ěڱɁŞҤćĘʄĘʄшĈϿĠęՏě֏Ɂࢰ뼶ĘʄĤŚűז֏ƺĀŚڇۃġķďĄȺġĂċŕԵזӍƜƚɁࢰ뼷ƦؼģĄĠŭĎŚޱǫʕˡѩŞ뼶ĘʄȘűě֏ġķģĄڏěĀז֏ԨĂċډĀŚě֏ɁŞ뼷ƑĄڏѩĂȸ֏ěƂĀχџ˝Պ뼶ԨĂċџলĀɁŞĄĘʄŚěڱġķ뼶ĔċŗڏѩęՏŚěڱ뼵ԄӪΡƦʄʭʋĀěڱġķŞހŝݖઽͲġķ뼷ʁƶdž
Ęʄě֏ˡLjϋ˓ஸ
Ǘ˸뼷ȉʋභоŚӚ౨եȠʫ뼷ιʘѲƶϔŨຂ뼷ŞȗʞīĐћয뼶ěڱġķшĈĂċǚϗːƶМ뼷ĻગĉĀƄჾՏၰěढ़ŠċęŇăDž뼵ɧϜᰋࡊĀĠβĨěڱढ़뼷ߴĈŕϵɘĀƬڐͶՕӍǜཥѲ뼶ˤʋ뼷ěڱġķʭģѲɪĀʁƶեęЌѠ뼷шĈǎբҍϾϢӭ뼷ѲӍěڱԜӝ˖ӪमƼ뼷ĻӖՏĀěڱŠƜƚ뼶qrƼЍΡ뼵2ʠĉěӍͶԉěڱ뼵ljۈिş֏ݭDŽŭěŗӍġŚŭĘʄȘűěũDZȐၰĝćĔƀڏDŽ뼷˄ɩĖƶ뼶
ĘʄŕĤɁࢰ숯숯Śŝě֏ġķ쩑ӅNJǩ؆ħ0CVKQPCNZJKDKVKQPCPF
QPXGPVKQPGPVGT쨞5JCPIJCK쨟뼷Һ؆q0쨞5JCPIJCK쨟r쩓Āśƍ뼷ȜźϿĠۈƖŞҠĀതڌŢƋᓮƔ˫ɡ뼶Śŝě֏ġķύŚŝԄӪˌŠĘʄ؈ʸǟդӚ뼷ɽӚ౨ǚϗħоːƶМ뼷؆Șʆƥŕ뼶ě֏ġķшĈоːƶМĀبʭ֏ɁŠоːƶМĀبʋ֏Ɂ뼶بʭ֏ɁಗċęՏ֏ढ़Šċ٣ܪևŇĀ֏ढ़뼶ƲĂċęՏ֏ढ़ĀǚϗħːƶМ뼷ևŇĀ֏ढ़קːƶМ뼷խǫߴĻˢТ֏ढ़뼶ˤʋ뼷Śŝě֏ġķģѲĈċęŇăDžĀěڱढ़뼷ĻગĂχƁԮĉăDž뼶ǟħϝǡȘʆĘǚϗŕę뼵njːŕƬĀě֏ෞʸɆϝ뼷Śŝě֏ġķנמˀ뼵ઝǒ뼵Ԑߺ뼵ǘĂɆ뼷ŃѲĈѩȓ뼵Ԅˡġķ뼵ɪЌѠDžѲ뼶
Ĉqʁƶแrƥ؆ĀĘʄŗȺযĀęڇۃĀӃɯѺ۷ࡒNJЪጠŗӍՏĀŚě֏ƜƚǡĎڏѩ뼶
ǚтƂ
NJ졿ఫ
74-75 Chinese Cover Storyindd 74 24515 1150 am
75JUNE-JULY 2015
qύǘĈŎԭħϔϙĀιʘ뼷ĘʄƲŭĝڇۃąƞęՏŚěڱӍ֏זĖĔƀڏDŽ뼶r
ːĘʄӃɯٲŚӃɯਇɘǥ
ȞЌѠ뼶ĔŝЌѠŮĈǎϢӭ뼷Ӛ౨ǕǻύĂƁڝƬĀūǕݱɽˌ쨞Ӛǘŭͳ쨟ǨϐӚƦŪ뼶
ĻગĠǩਓϢ뼷ƦؼшĈۍĉٵґĀƬסĐɒذŠʕђĀϜٲ뼷ґʸˈƞՏĀƜƚ뼶ĀѲʹĄǘŗǡΟǼĀϜٲϐҜȥŪ뼷ƧȺŒŞ΄ąˈľŅȉλĎĀȗЯ뼷ŐଟĀŬǰƅ뼶
ԨĂċກĀɁŞקĄк˟뼶к˟ĄĂċמඵӭŠЌťǘĂɆĀ२ĉě˴உǒˌ뼷ŞƳĘʄĀġķŞь뼷ĄĂċʗŦȏˣߜĂċћ뼵뼵ΜĀˬǎ뼶ƜƚॸĻŗಶůĔƀĀˬǎǟħƜƚɁŞ뼷ŕґʸăɸľĉĀƜƚ뼶
ӃɯѺ۷ࡒĘʄшĈযĀ˥ͳΝNJЪጠŠ۵ĠΦࡡ뼷եϒĀՕNJȉŞĤɭɌĀĠƟNJȠઽʸ뼷ŪąĈĀʄ৫NJ뼶ʋභоŚӚ౨űז쨱ĈŎɸľŭĀġŚԽڄӚ౨ȉѲʹɧϜĀԽŠdžͳ΅ăෲĀΝᴂዣχƎঞĄȘʆɯϢĖĘʄĴĀκɯƥŞ뼶ʞǘᐤҠŠ༽ҠĈŎĀࡊŚĀƳߋӭӚ౨뼶ĔȏբžĝĄ˺ॎӃɯͱƜƚǡӍƜƚŶĀŕމŅ뼶
ͻĘʄŮĈŒѧǫԘĀեϒᆶŝԳŠƬďĻˢТĀसӆŠിӆĝĄڏѩě˺ӃɯĴăĻǸľĀӗމƥŞ뼶
ĤNjƄՃĘʄшĈϿĠڏѩęՏŚ֏זŠěڱĀɁŞ뼷Ʀ۵ĠĀϾӍԄӪЌѠģĝшĈϵɘ뼵मĀʗˡěڱѲ뼶ƜƚॸĞߜˣο˩ܪĀɁŞ뼷ĘʄȜĄĆĀŕՊ뼶˝މ
ƜƚॸăҨছ˝Պć06ĘʄڏѩĂɁϜЬƬݔĀ৫Ţ뼶ĔŝΪφĠŭષ۵ĠDŽˡę˺ĀஉǒˌȜ२ĉěǨ뼵ډԐढ़뼵Ќኃ뼵ঢ়ډфŠஉǒˌʪʸħĂɆ뼷ħƲĂʞĎਓǙҜǡǨλĈĀ৫ŢɆԥ뼶உǒˌԵĈĻગĉνӐКٮЌ৫Ţ뼷ͱĉၰěКĀˬǎ뼶ǩŚĀԐढ़ǂೀ)TCPV$TWPUGFGPŃĻħƜƚʔǻǭ˱뼷ŗӖਓϢĀˍ뼶06ĘʄɆƍĀĄћĂƄȕĀȞʞ뼵ՇҜƺŠџݔ뼷ŕґʸ
ćĔƀڏDŽĤмȞşҘě뼵Ĵল뼵ƜƚŶ৫ŢŗӍΡě뼶ǨŗŚōǩȞײƧʑӘϙ뼵ı҈뼵KOO[JQQ뼵ᅱᅧ뼵วѩŴĶĀƜƚ뼶ڏŠɲϜϙĝ˝ՊćĔƀݭ
АҔćĘʄϒʋභƳΟǼĤܪҠʭ뼷๗ŭĘʄȘűڏѩŞĀnjĴѲʹ
74-75 Chinese Cover Storyindd 75 24515 1151 am
76JUNE-JULY 2015
ТŪιͲĔٯĄƦͲȒĀƂ뼷ĻĄۍĉדኁĀĄЌѠӍӃɯ˖ӪˡĀߊӿϰϰఆĨƚȡ뼷ŊĨӍĴŢϢеɘDŽڥɘ뼶뺭
ćǗŔɫ뼵55뼵ȖŠ)EJCVDžǗŔʘԭħşТĀƎĐ뼷ĉȉĉƥǎĀˈਜঞĄӚӐŠάȱͶŕȶđĀƶК뼶Ţǘߊĉ˴Ďĸ뼷ĈąĔȏǗŔʘĀৗՎ뼷ŢϢеɘDŽɘďȻīΜƦͲڏ뼶Ļ뼷ďϝǡĀŰߧƦҶ뼷ЌѠӍӃɯ˖ӪˡĀߊӿڥఆĨƚȡ뼷ŊĨӍĴŢϢеɘDŽٯɘ뼶뺭뺭
२ĉϢе˖ӪĄࢨˡŪβĀȱਢ뼷ਯȺĄćЌѠ˖Ӫˡ뼶ĂŝśɡĀЌѠκΓīƧźĢŹǜതڌŢƋҠŒũĎ뼷ąĢŹŠതćɳ뼷ĈĠɹ쨵ňĠĴȊ뼷ࡍהŢƋĀڌćϢе˖ӪĔċցΆĘ뼷ЌѠߊӿТăĖЌѠćܦΰɌʐਓϢŦƟĀnjː뼶
ͱϿߊĉ˴ˆ˽ɝĂɝĢŹĔċɝʚ쨰ϢеěǂƚȜŀNjιƈāĀʅȁĄƇĬ쨵ȺǰďĄǥʿĀӷݦȱͶŠϢеĀฑࡄʇ뼶ĂҶŗકƥ뼷ЌѠߊӿƙĀĄqӚӐȱͶrĀŀNj뼷ƦăĄڙᆃĀˈ˱뼶
ljĂċߩղϰϰĄŕՋĀ뼶ƜƚغͱϿĄȁħԚċЌѠȞײ뼵ЌѠĀŞžͱȁЌѠǔɘDŽջĤDžʅȁŢԚĂŝЌѠмŀ뼷ȚЌѠߊӿĈޡȉĔǩದćϢеԒͶ뼷ũ˧ȉŴĶӚӐʸǟȱͶ뼶ȚНʥ쨰ăĻŮʘľǗŔɫͱҽƱĎȉϢеӚӐʸǟȱͶ뼶
ſŚʘěڱȉƜƚŭƼЍěڱ٩ԏ뼷ۈिȜҬφڇʠԄӪӃɯɁ뼷ƦԄӪƜƚȜભŕęˌŒ뼶ȁˤ뼷ĞđćതڌպݰĀě֏ˡġŒĂᤋ뼷ЌѠďκӚӐĂжƬΙ뼵ƬвĀߊӿ뼶
ӍĴŢϢеɘDŽɘĄȌīϢеŕĈвĀƶʑ뼶эɘăȚȩФߊĉ˴ŢϢеŠĔඐŀNjĀȶ˸뼷ģĄƬߊĨƺĀƶʑ뼶ĴǎĄȱਢ뼶ȮŕŶĂơȉϢеԒͶĖĪĂơĀɘăˆ˽ɸľċŇĴ뼶ŚʠϵϢеɆԥϯȗශઆȓѣ49QTNFYKFG˥ʿŢۈƖŞҠě֏ˡɘDŽąĂЬз뼷ʪưФĈĀದćϢеĈߊӿȉŴĶɘ쨱ˤʋ뼷ɸľĀߊĉ˴ΞħŮđŴĶιďΚȥŪӪ뼶ĔċƄࡢħۈƖҠĀߊˌǀȗژąܔѧ쨗
ȁˤ뼷ħąŕęՃʇŞƬߊƯě뼷˄ϢеɘĈвॼ뼷κƙĖŗĪڨǴž쨰s đĈࡄNjŠƱķ뼶ǚŢϢеđϭࡄ
Nj뼷ਯȺĄćƸĀľԘġ뼷ϢеňͲďĨƴśĆĄśǘŬķͱĄȩǚˆޚƦǢ뼶ǞĎ뼷ĈƱķƷĨϢеƱ˖뼷ĂϢеƱ˖뼷ĆŪβĀǴĢƔďƬ뼶߀
s ĠɝũǽКʚϝ뼷˄ɑϢеȀŗĸdž뼶ĔĄĂƞڇϢеϨȉƸĀƤƶʑ뼶ĻŗȮqħƇĬr뼵qƧڒr뼵qƇĬr뼵qɑĆffɑгār뼵qĆĀğʑƧrDžɝƶКũ˧뼶
s ĞѩʑdžɃϢеĀѢˆ뼶ϢеƫĆĀɝʚŶ뼷ăđŮĄӕҢćŦƀ뼷ɝȠȱĀɝʚ뼷ĔƟĆĈĻĨȌīϢеŊĈĞĖĀʋĀƱʜ뼷ģĻŗӚӐŐϢеŢĆĀƱķ뼶
s ыħϢеԵĈҲĀʋ˖Ӫ뼶ϔĄҺ˱ĀȅѮѲʹ˖ӪģӖ
ŗźϢеƴīĆňķ뼷ĨdžɃŴĶĀ뼷ȮƦźŴĶŢĆмŀČƗ뼶
s źϢеƢƅĆdžɃŴĶĀ뼶ěڱĉ˴ƼƔdžɃŴĶߊĝЏʫغĀ뼶ȁˤ뼷ժዓȴ뼷ăđǙᛃ뼷ģăđߣŎǟśѢˆ뼶ȮĆĀɝŠɽʪ뼷ϢеĨѿʓƢƅĆĄdžɃŴĶƥǡǨĸĀƸ뼷ƦؼģěźŴĶƴīĆňժķŠůķ뼶
ʘľȉϢеƥǎĀˈਜŠӍĴĀɘ뼷ăȚĻŗźĆŨэТŪιͲ뼷ƑȶđĀĄĻŗƬĆĀߊĨƺŠϢеĀƫǼ߀뼶
JTKUVKPG)COCTTCĄ49QTNFYKFGɽઠ뼶49QTNFYKFGĄĂؽƖҠۈŝŚʠϵĀϢеɆԥϯȗශઆȓѣ뼷шĈο˩ࡒĀě֏ǀԥ뼶˽ȓѣĪĀۈƖҠӿʗɠħϢеǭȉě֏ȠȱĀјƶ뼶٩ƢނŰ뼷ɑˢˈȉJTKUVKPGԒͶ뼶Ǘ쨰EJTKUVKPGICOCTTCNTCYQTNFYKFGEQO뺭
76JUNE-JULY 2015
qɘăȚȩФߊĉ˴ŢϢеŠĔඐŀNjĀȶ˸뼷ģĄƬߊĨƺĀƶʑ뼶ĴǎĄȱਢ뼶ȮŕŶĂơȉϢеԒͶĖĪĂơĀɘăˆ˽ɸľċ
ŇĴ뼶rCHRISTINE GAMARRA
LRA WorldwideɽઠؽƖҠۈ
ƢԺ
76 Chinese Knowledgeindd 76 24515 1153 am
IBC IBTM China ADindd 50 13515 833 pm
ಌϾ٧
7 Sabah Tourism Board ADindd 7 24515 1235 pm
49JUNE-JULY 2015
Quay Room
CITY ESCAPEA RECENT STAYCATION AT
PARK REGIS SINGAPORE SHOWS THE POSSIBILITY OF GIVING YOURSELF OR YOUR MOST DESERVING
EMPLOYEES A BREAK EVEN IN THE MOST BUSTLING
PLACES IN A CITYWORDS GINA SIN
Just a stonersquos throw from one of the most vibrant entertainment scenes along a historical riverside known as Clarke Quay the 202-room Park Regis Singapore would do well for business retreats
Surrounded by lush greenery Park Regis Singapore was first opened in 2010 and has recently completed a SGD3 million (USD22 million) facelift that saw the reception move from the ground floor to the third a new all-day dining FampB venue upgrades on bed items and a complete makeover of the lobby meeting room and rooftop bar
Stretch the lethargy away in the morning with a poolside yoga class where a refreshing waterfall cascades into the 25-metre-deep pool Then
refuel with a power-packed breakfast at Twenty3 Drink amp Dine with the wide variety from its buffet selection
Clarke Quay may be popular for its nightlife but there are also lots to explore such as the numerous hipster cafeacutes bars and restaurants within the vicinity Hotel guests get 10 percent off their bills of participating food and beverage outlets by presenting their room cards
Visit the Asian Civilisations Museum located close by or attempt the adrenalin-pumping G-Max Reverse Bungy along the riverside Choose to
Singapore River Cruise
dine in one of the restaurants or head back to the hotelrsquos Royal Pavilion for their signature Cantonese dishes such as the Royal Smoked Duck and the Wok-fried Mashed Fish Noodle with Lobster
Sign up for one of Park Regisrsquo cocktail classes as a team-building activity for up to 10 guests by June 2015 or conclude meetings with a sunset cruise disembarking from the quayside Watch as the sun sets and the neon lights of Boat Quay and Clarke come to life Spot landmarks and bridges such as the Raffles landing site the Merlion and the Cavenagh and Coleman bridges End the day with more cocktails at Revive the hotelrsquos rooftop bar that is not opened to public until the fourth quarter of 2015 It can be hired for intimate cocktail events of up to 50 guests with outsourced furniture
An incentive package featuring some of the activities mentioned above is available for corporate group bookings until the end of the year
49 Delve Into Singapore Park Regisindd 49 24515 1144 am
Hongkong
26 - 27 August | Grand Hyatt Hong Kong
50 ACTE ADindd 50 13515 823 pm
CMY
51 Pacific Worldc ADindd 51 13515 752 pm
Twice the percentage of Buyers than in 2013 expect to conduct business valued at over
1million
The 23rd ITampCMA and 18th CTW Asia-Pacific
29 Sep ndash 1 Oct 2015Bangkok Convention Centre at CentralWorld
Bangkok Thailand
Incorporating Luxury Travel
Exhibitors amp Sponsors Corporate Travel ManagersConference DelegatesMedia | Corporate Travel
Exhibitors | MICE amp Luxury TravelBuyers | MICE amp Luxury Travel | Association Professionals amp ExecutivesMedia | MICE amp Luxury Travel
wwwcorporatetravelworldcomapacwwwitcmacom
Look At What We Achieved In 2014
Over 2500 MICE and Corporate Travel professionals including association executives and luxury travel buyers from 55 international territories
84 of Exhibitors expect to receive orders within a year
40 of Buyers confirmed procurement on-site with Exhibitors
Host CountryOrganised By Supported By
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4]S^abX]VP]SBd__^acX]V0bb^RXPcX^]b
Industry PartnergtURXP[0Xa[X]T gtURXP[ET]dT lt^Q[XT0__Pac]Ta
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Very impressed with the overall organisation quality of buyers and
remarkable welcome reception euromic Belgium
Exhibitor | Christophe Verstraete Executive Director
Great avenue to obtain research information from diverse regions and
destinations Association of the Polish Media Poland
Media | Robert Pawelek Journalist
I got to renew or discuss contracts and build new relations Panorama-Medica Group Co Ltd Thailand Buyer | Katherina E Lempert-Dober Chairwoman
The discussion session was a good sharing session for all my peers Gemalto Singapore Corporate Travel Manager | Jean Bey Senior Buyer - Asia
52 ITampCMA BKK ADindd 52 13515 806 pm
53JUNE-JULY 2015
THERErsquoS NOTHING LIKEAUSTRALIA
Produced by Business amp Tourism Publishing Asia Pte Ltd and Business Events Australia wwwbusinesseventsaustraliacom wwwbizeventsasiacom
53-68 Australia Supplementindd 53 24515 400 pm
54JUNE-JULY 2015
UNLOCKINGAUSTRALIArsquoSNEWEST TREASURE
The Adelaide Convention Centre welcomes the world to its new state-of-the-art facilities designed with the event plannersrsquo future requirements in mind It is surrounded by premier entertainment sporting and medical precincts and set on the cityrsquos revitalised waterfront district
Find out more about our brand new building at adelaidecccomau
53-68 Australia Supplementindd 54 24515 1145 am
55JUNE-JULY 2015
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56JUNE-JULY 2015
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59JUNE-JULY 2015
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60JUNE-JULY 2015
Discover a zoowithout fences
THERErsquoS NOTHING LIKE AUSTRALIA FOR YOUR NEXT BUSINESS EVENTPLAN NOW VISIT AUSTRALIACOMBUSINESSEVENTS
TAU0105_297x420_Zoo_V1indd 1 11052015 520 pm
53-68 Australia Supplementindd 60 24515 1145 am
61JUNE-JULY 2015
Discover a zoowithout fences
THERErsquoS NOTHING LIKE AUSTRALIA FOR YOUR NEXT BUSINESS EVENTPLAN NOW VISIT AUSTRALIACOMBUSINESSEVENTS
TAU0105_297x420_Zoo_V1indd 1 11052015 520 pm
53-68 Australia Supplementindd 61 24515 1146 am
62JUNE-JULY 2015
53-68 Australia Supplementindd 62 24515 404 pm
63JUNE-JULY 2015
AD
EXPERIENCE WORLD CLASS OPENING DECEMBER 2016
Artist impressions courtesy of Hassell + Populous and Darling Harbour Live
Introducing a new world class convention exhibition and
entertainment destination on Sydneyrsquos sparkling harbour
With an integrated design and best practice facilities you will
be within walking distance of Australiarsquos largest business district
financial centre and hub of thought leadership and innovation
ICCSYDNEYCOMSALESICCSYDNEYCOM +612 8297 7600
MANAGED BY AEG OGDEN
THEATRE EXHIBITION CONVENTION
53-68 Australia Supplementindd 63 24515 1146 am
64JUNE-JULY 2015
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E X P E R I E N C E U N F O R G E T T A B L E E V E N T S
S Y D N E Y rsquo S M O S T U N I Q U E V E N U E
A U S T R A L I A NT E C H N O L O G Y P A R K
CONFERENCES I EXHIBIT IONS I CORPORATE MEET INGS
TRAINING I FASHION I PRODUCT LAUNCHES
AND MUCH MORE
salesatpcomauPh +61 2 9209 4220wwwatpcomau2 Locomotive StreetEveleigh 2015
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68JUNE-JULY 2015
AD
Contentindd 5 261114 1051 am53-68 Australia Supplementindd 68 24515 1146 am
69JUNE-JULY 2015
Engage
From April 30 to May 10 a total of 235 million visitors ndash including 153000 international attendees ndash took part in 200 events conducted throughout host venue Coex from culture exhibitions and conventions to promotions performances and even a beer festival all of which served as an effective marketing platform for the clusterrsquos stakeholders
Among the major events Asiamania a multi-nation business and cultural trade show running from April 30 to May 3 included promotional booths from Korea Japan China and Russia each exhibiting various cultural assets from across the region Contributing to the local MICE presence was the Seoul Tourism Organization whose promotional stand was modeled after
C-FESTIVAL IN SEOUL DRAWS
GLOBAL AUDIENCETHE INAUGURAL
ldquoC-FESTIVALrdquo PROMOTED THE
CAPABILITIES OF A NEWLY-FORMED
GANGNAM-BASED ldquoMICE CLUSTERrdquo
OF EVENT VENUES SHOPPING AND
ENTERTAINMENT PROVIDERS
Seoulrsquos ancient city walls while the Korea Tourism Organization stand introduced visitors to other national destinations Other key events included a ldquoCulture Techrdquo fair and a ldquoCreative Urdquo exhibition zone The festival was organised by the World Trade Center Seoul MICE Cluster Committee
Created to increase competitiveness and allow for joint marketing strategies among members the MICE Cluster initiative unites 13 major companies involved in the business events community including and surrounding Coex which along with the nearby Korea World Trade Center was recently designated a ldquoSpecial MICE Tourist Zonerdquo by local government agencies Members also include business hotels department stores entertainment complexes PCOs and more such as Korean entertainment agency SM Entertainment which appointed K-pop stars EXO as official C-Festival ambassadors
In addition to the festivalrsquos promotional benefits for its members the ROI across 11 days also demonstrated the effectiveness of the event The Coex Seven Luck Casino a foreigners-only
venue for example saw a 401 percent increase in custom compared with the same period in 2014 while the five-star Grand InterContinental Seoul Parnas ndash also part of the complex ndash saw a 209 percent increase in room occupancy over the same comparative duration
ldquoThrough our first C-Festival we were able to see both new growth and the take-off of the MICE industry which is still a new industry for Seoulrdquo said Coex president and CEO Byun Bokyung He went on to affirm his commitment to ldquocontinue building and showcasing diverse content in order for the Korea World Trade Center to become the centre of the MICE industryrdquo
Stephen Kwak an assistant manager at the Seoul Tourism Organization agreed with the growth potential of the C-Festival in the coming years saying ldquoIt helped Seoul by emphasising various tourist attractions that MICE delegates would enjoy visiting during their stayrdquo With the weekend proving the most popular for Asiamania Kwak said that feedback for the Seoul booth was positive with visitors remarking that it ldquowell-represented the cityrsquos diverse offeringsrdquo
Love Heart Project
WORDS BEN JORDAN
69 Engage Coexindd 69 24515 1149 am
70JUNE-JULY 2015
Engage
With many UNESCO-heritage listed sites and venues in the world to choose from one group chose the much revered West Lake in Hangzhou as the centrepiece for an event Some 90 guests from Canadarsquos York House School travelled to the picturesque destination for a cultural trip planned around a golf tournament
The guests arrived at Hangzhou Sofitel Westlake Hotel on the first day What awaited them was a lavish welcome cocktail and gala dinner set up at the Sky Garden with views of West Lake as its background
The next day was where the program truly began Guests were divided into two groups ndash the Golf group and Parents-Child group ndash according to what guests preferred The group for golf headed for a friendly tournament at Fuchun Resort Golf Club while the other enjoyed a spa session and a tea tasting ceremony The children spent time at Zoo Coffee a creative club located in a shopping mall where its unique set-up resembled a quiet forest wonderland with a myriad of wild animals
Guests then went for a boat ride over West Lake and watched a large landscape live performance created by three renowned directors ndash Zhang
WEST LAKE STORY
A TRIP PLANNED AROUND HANGZHOUrsquoS REVERED WEST LAKE TELLS OF THE DESTINATIONrsquoS RICH
CULTURE AND SCENIC STORIES
Yi Mou Wang Chao Ge and Fan Yue Guests visited the largest isle in West Lake which is called ldquoThree Pools Mirroring the Moonrdquo and covers an area of 6000 square metres The shadow of the isle the elegant garden and the scenic beauty combined makes the isle one of the top 10 West Lake attractions particularly popular during the Mid-Autumn Festival
The group also visited the ancient He Fang Street which has a profound history Consisting of the historical commercial civil and architectural culture of Hangzhou it is the best place
to get acquainted with the destination Groups also enjoyed the ldquoSong Cheng Eternal Loverdquo drama which is known as one of the more acclaimed shows in the world The performance describes the hardship of Liang Zhu ancients the magnificence of Song Palace the fierce battle of Yue Gu Jun the song of Liang Shan Bo and Zhu Ying Tai and the song of the white snake and Xu Xian These stories are told through a spectacular display of sound light and stage effects
70JUNE-JULY 2015
Sofitel Hangzhou Westlake Hotel
Golf tournament
70 Engage Hangzhouindd 70 24515 1149 am
71JUNE-JULY 2015
Engage
Aprilrsquos Wine Down Wednesday organised by ACI HR Solutions and Biz Events Asia gave guests the privilege of a first look at the new Club Lounge at Hotel
Jen Tanglin Singapore (formerly known as Traderrsquos Hotel at Cuscaden Road) Over 90 professionals from
the MICE travel tourism and hospitality sectors networked over drinks and a buffet spread with an
impressive display of sweet treats Guests also had the chance to look at guest rooms on the newly revamped
Club Floor The event was sponsored by Hotel Jen Tanglin Singapore and duetto
HAPPY SNAPS
FROM WINE DOWN
WEDNESDAY
71 Engage Hotel Jen WDWindd 71 24515 1149 am
72JUNE-JULY 2015
ćľŅǴŭƀ뼷āĶɽĄŗۍĉדĀϝĀŞ뼵ϾĀЌѠͱກĀěɁǟħކՠĀǚ뼶ĔȏϝĀŞ뼵ЌѠŠěɁǨͳȩĀĄqಌϾr뼷খأćӃɯӍЌѠ˖Ӫˡġ뼷ĉĶǨɶᅆŠڥĀďĄಌϾĀǃɩ뼷ƦϿĠě֏˺ॎӃɯģĝćĞƶѲʑħϢеǙҜಌϾɆԥ뼶ȁˤ뼷ĔĂʿāĶјǭŗqಌϾrǟħ٧Āǂʚ뼶
ľŅǴċʃ뼷āĶćĂȏοȢКɁʸˋˡʭĀʗˡĉՂNjȒŠğʑ뼷ɝŴĶƧħqಌϾrĪǭػ쨵ĖqಌϾrĴ뼷ƣźŴĶԒĞĖƇĬ쨵뼶ӗęĠĀĉĀƫĄ쨰qಌϾrźŴĶԒĞĖŕķ౯ĀЌѠŠԚċЌѠȞײ뼶ȆƻɝӍqۈिrǟħĂċŞҠƣźŴĶԒĞĖƇĬĴ뼷āĶǨīĖĀĄ쨰NJ뼵Ġʻ뼵Ljǥ뼵ݶиĀʇҌŠȱਢɁ뼶
ឧࡢ뼷ભȘʆĉˍĂĀۈिȢćᎴŐ뼷Ʀďě֏ˡĎĸ뼷ۈिŞҠஅƧĂԿԵĈवƺĀęኧ뼷ڇۃŎƼЍĀԄӪӃɯĉՂǡϰ뼶āĶȠƱ뼷ĔĂԿęĀ
ኧďĄࡒĀNJ뼶ȁˤ뼷āĶјǭŗလिNJۈǟħĔĂʿĀǚǦ뼷ŗĸdžفĀƄਬƺ뼶လف˧ǘdž뼷χƎǢĈԣŭĀ뼷ĄġŚŕƳĀهƞ뼷ԵĈqġŚσفƥيrĀݔ؆뼶அƧƜƚॸćॸĂɁƜƚĂƟ뼷фĘĀလفӲ˴ƄΡȸĠɹ뼵śĠɹ૨뼷ĝđħфĪҍ۵ӲĂśȥſƄᐻĀσ뼶ƄΡۈिŞҠƧƍͳ뼷ƄΡȺໆѲĈĠĬϵɘ뼷ۈि˧ăěģăˆϚȺNJĀ뼶
ćĔċˊʃ၅٧ƀ뼷źāĶĎĂŐΥҨqಌϾrĔċӛʚ뼷ĞĂĞǨͳȩĀĖЪĄƇĬ쨵Ⱥǰ뼷ಌϾ˄ăĂǭđᔐ쨱ಌϾģăĂǭ୨ăĻӍ뼶ŮđāĶҕċԳʇĞĂĞ뼷ȺǰāĶƲĐĝŀƜćಌϾƥġ쨰NJ뼵Ĵǎ뼵Ծ뼵ϔϙŠ뼷ĔĂȏŢāĎĸďĄಌϾ뼶ůķƜćȆĪ뼷ƓěŀƜġĀŇƂ뼷ŕȶđĀĄģđΓīΰĢŹ뼶ڒ
Ƿ୯փఔŨ쨗
ಌϾħˀ좄
ŭʃʃ
ǚтƂύĘʄӃɯٲ뼶ɑջ୯ѮąƬϢеϨȉʇĀ
ȶđȡ뼶
$KXGPVUۈि뼷KDVOſŚĂĀۈिϱǭɆ
$KXGPVUۈिĄŗĪƯĀě˴ӍϱǭЋƶɆ
ȱĈŪ
ɽৠ٧elbizeventsasiacom
௱ᅒ
Ѻᙕĉginabizeventsasiacom
ఫઽ
ৠ٧kristiebizeventsasiacom
72JUNE-JULY 2015
72 Chinese Editorial Lettersindd 72 24515 1150 am
73JUNE-JULY 2015
73MAY 2015
ƼЍ˗ՅЌѠ˥ʿಌϾЌѠˡϘċȞײʗ२ĉƯ뼷ħಌϾЌѠǭąƼĤĀԶѤ뼷ģǞơըdž˽ȞײŢƍͳಌϾӃDŽĀăגɸɾ뼶˗ՅЌѠ२ĉƯȜƍͳѲʹȉಌϾժΆʪʸćĂŐ뼷ƯʭѲʹҺʓа뼷ɡӴĀԜӍࠒΙĀ˝ՊƑħϭދ뼶ȮύNjęϙѲʹ+CEQDWEEKѲʹ˄ύʕᘶƋʕǟĀĻːࢬѱΙǝ뼷ĖƋʕďĀՒŞጣ뼷ǞĖƬԐԵ뼷ఁบጣ뼷৯χƯغĉ˴˖뼷ƲĂċժΆĝɩĖߙϜߝ뼶
ć˗ՅЌѠ२ĉƯĘ뼷ȜĈʈʞɩľߙϜাۋĀƯغĉ˴ΏDŽ˖Ӫ뼷ȺġಗĂǩDŽ؈ǂೀ뼵Ăǩೀ뼵Ăǩ˗Յਓĉ˴뼷ŗӍĂǩƼЍਓϢ˖Ӫǀȗ뼷ŴĶȜࡄħਓϢĘԭċȡĀ˖Ӫ뼶źƲʞऒĀਓϢʠߔಌϾӃDŽĀχ₈Ƭʇ뼶
ĤȀะɸľʞĎĢſŚʘ뼵96뼵չՍȓѣ뼵ՍၽݭDŽ뼵ଔӘݭDŽŠײĀӅśଋąύݔƬЌѠמćĤȀะऄЌѠঢ়ډЌťࢨƬЌѠݔDŽĀмȞॏě뼶ćॏěĘ뼷ڏˡߊͳȩˋśଋਓॏ˽מćƼЍĀŕĤмˡ뼶5ampŚܕߝĈՃȓѣ쨞ĤȀะ쨟ɽઠKUCڱӍěجƖҠӍūǕ쨣Ӄɯ뼵ƱůۈGGJCPԶФ뼷ˤơƜƚħęŝՇҜąĂċĻŗःˤιȸ뼵จęĉȱͶŠąݔƬЌѠŕĤƚяĀĂċݘČƯě뼶
73JUNE-JULY 2015
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73 Chinese Sound Bitesindd 73 24515 430 pm
74JUNE-JULY 2015
ŊĈĉĻŗΞĘʄĄĂǝƄՃĻĨ뼵ĠĠӴĀŚęĝ뼶ȺۍĉדĀटĐę뼵ᇱЉĀΝբŠƍͳĀ϶ᇫሊş֏ĀŀƚໆѲȢĄġŚǀ뼶ȮϾĀʁĤҠ뼵ăߟĀĤĐŞઝǒҠĖōǩĀʋභ뼷ĘʄƄĴƄăćᄏƜƺŠŀƯ뼶
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75JUNE-JULY 2015
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ȞЌѠ뼶ĔŝЌѠŮĈǎϢӭ뼷Ӛ౨ǕǻύĂƁڝƬĀūǕݱɽˌ쨞Ӛǘŭͳ쨟ǨϐӚƦŪ뼶
ĻગĠǩਓϢ뼷ƦؼшĈۍĉٵґĀƬסĐɒذŠʕђĀϜٲ뼷ґʸˈƞՏĀƜƚ뼶ĀѲʹĄǘŗǡΟǼĀϜٲϐҜȥŪ뼷ƧȺŒŞ΄ąˈľŅȉλĎĀȗЯ뼷ŐଟĀŬǰƅ뼶
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ĤNjƄՃĘʄшĈϿĠڏѩęՏŚ֏זŠěڱĀɁŞ뼷Ʀ۵ĠĀϾӍԄӪЌѠģĝшĈϵɘ뼵मĀʗˡěڱѲ뼶ƜƚॸĞߜˣο˩ܪĀɁŞ뼷ĘʄȜĄĆĀŕՊ뼶˝މ
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ćĔƀڏDŽĤмȞşҘě뼵Ĵল뼵ƜƚŶ৫ŢŗӍΡě뼶ǨŗŚōǩȞײƧʑӘϙ뼵ı҈뼵KOO[JQQ뼵ᅱᅧ뼵วѩŴĶĀƜƚ뼶ڏŠɲϜϙĝ˝ՊćĔƀݭ
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74-75 Chinese Cover Storyindd 75 24515 1151 am
76JUNE-JULY 2015
ТŪιͲĔٯĄƦͲȒĀƂ뼷ĻĄۍĉדኁĀĄЌѠӍӃɯ˖ӪˡĀߊӿϰϰఆĨƚȡ뼷ŊĨӍĴŢϢеɘDŽڥɘ뼶뺭
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२ĉϢе˖ӪĄࢨˡŪβĀȱਢ뼷ਯȺĄćЌѠ˖Ӫˡ뼶ĂŝśɡĀЌѠκΓīƧźĢŹǜതڌŢƋҠŒũĎ뼷ąĢŹŠതćɳ뼷ĈĠɹ쨵ňĠĴȊ뼷ࡍהŢƋĀڌćϢе˖ӪĔċցΆĘ뼷ЌѠߊӿТăĖЌѠćܦΰɌʐਓϢŦƟĀnjː뼶
ͱϿߊĉ˴ˆ˽ɝĂɝĢŹĔċɝʚ쨰ϢеěǂƚȜŀNjιƈāĀʅȁĄƇĬ쨵ȺǰďĄǥʿĀӷݦȱͶŠϢеĀฑࡄʇ뼶ĂҶŗકƥ뼷ЌѠߊӿƙĀĄqӚӐȱͶrĀŀNj뼷ƦăĄڙᆃĀˈ˱뼶
ljĂċߩղϰϰĄŕՋĀ뼶ƜƚغͱϿĄȁħԚċЌѠȞײ뼵ЌѠĀŞžͱȁЌѠǔɘDŽջĤDžʅȁŢԚĂŝЌѠмŀ뼷ȚЌѠߊӿĈޡȉĔǩದćϢеԒͶ뼷ũ˧ȉŴĶӚӐʸǟȱͶ뼶ȚНʥ쨰ăĻŮʘľǗŔɫͱҽƱĎȉϢеӚӐʸǟȱͶ뼶
ſŚʘěڱȉƜƚŭƼЍěڱ٩ԏ뼷ۈिȜҬφڇʠԄӪӃɯɁ뼷ƦԄӪƜƚȜભŕęˌŒ뼶ȁˤ뼷ĞđćതڌպݰĀě֏ˡġŒĂᤋ뼷ЌѠďκӚӐĂжƬΙ뼵ƬвĀߊӿ뼶
ӍĴŢϢеɘDŽɘĄȌīϢеŕĈвĀƶʑ뼶эɘăȚȩФߊĉ˴ŢϢеŠĔඐŀNjĀȶ˸뼷ģĄƬߊĨƺĀƶʑ뼶ĴǎĄȱਢ뼶ȮŕŶĂơȉϢеԒͶĖĪĂơĀɘăˆ˽ɸľċŇĴ뼶ŚʠϵϢеɆԥϯȗශઆȓѣ49QTNFYKFG˥ʿŢۈƖŞҠě֏ˡɘDŽąĂЬз뼷ʪưФĈĀದćϢеĈߊӿȉŴĶɘ쨱ˤʋ뼷ɸľĀߊĉ˴ΞħŮđŴĶιďΚȥŪӪ뼶ĔċƄࡢħۈƖҠĀߊˌǀȗژąܔѧ쨗
ȁˤ뼷ħąŕęՃʇŞƬߊƯě뼷˄ϢеɘĈвॼ뼷κƙĖŗĪڨǴž쨰s đĈࡄNjŠƱķ뼶ǚŢϢеđϭࡄ
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ʘľȉϢеƥǎĀˈਜŠӍĴĀɘ뼷ăȚĻŗźĆŨэТŪιͲ뼷ƑȶđĀĄĻŗƬĆĀߊĨƺŠϢеĀƫǼ߀뼶
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76JUNE-JULY 2015
qɘăȚȩФߊĉ˴ŢϢеŠĔඐŀNjĀȶ˸뼷ģĄƬߊĨƺĀƶʑ뼶ĴǎĄȱਢ뼶ȮŕŶĂơȉϢеԒͶĖĪĂơĀɘăˆ˽ɸľċ
ŇĴ뼶rCHRISTINE GAMARRA
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76 Chinese Knowledgeindd 76 24515 1153 am
IBC IBTM China ADindd 50 13515 833 pm
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7 Sabah Tourism Board ADindd 7 24515 1235 pm
Hongkong
26 - 27 August | Grand Hyatt Hong Kong
50 ACTE ADindd 50 13515 823 pm
CMY
51 Pacific Worldc ADindd 51 13515 752 pm
Twice the percentage of Buyers than in 2013 expect to conduct business valued at over
1million
The 23rd ITampCMA and 18th CTW Asia-Pacific
29 Sep ndash 1 Oct 2015Bangkok Convention Centre at CentralWorld
Bangkok Thailand
Incorporating Luxury Travel
Exhibitors amp Sponsors Corporate Travel ManagersConference DelegatesMedia | Corporate Travel
Exhibitors | MICE amp Luxury TravelBuyers | MICE amp Luxury Travel | Association Professionals amp ExecutivesMedia | MICE amp Luxury Travel
wwwcorporatetravelworldcomapacwwwitcmacom
Look At What We Achieved In 2014
Over 2500 MICE and Corporate Travel professionals including association executives and luxury travel buyers from 55 international territories
84 of Exhibitors expect to receive orders within a year
40 of Buyers confirmed procurement on-site with Exhibitors
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Exhibitor | Christophe Verstraete Executive Director
Great avenue to obtain research information from diverse regions and
destinations Association of the Polish Media Poland
Media | Robert Pawelek Journalist
I got to renew or discuss contracts and build new relations Panorama-Medica Group Co Ltd Thailand Buyer | Katherina E Lempert-Dober Chairwoman
The discussion session was a good sharing session for all my peers Gemalto Singapore Corporate Travel Manager | Jean Bey Senior Buyer - Asia
52 ITampCMA BKK ADindd 52 13515 806 pm
53JUNE-JULY 2015
THERErsquoS NOTHING LIKEAUSTRALIA
Produced by Business amp Tourism Publishing Asia Pte Ltd and Business Events Australia wwwbusinesseventsaustraliacom wwwbizeventsasiacom
53-68 Australia Supplementindd 53 24515 400 pm
54JUNE-JULY 2015
UNLOCKINGAUSTRALIArsquoSNEWEST TREASURE
The Adelaide Convention Centre welcomes the world to its new state-of-the-art facilities designed with the event plannersrsquo future requirements in mind It is surrounded by premier entertainment sporting and medical precincts and set on the cityrsquos revitalised waterfront district
Find out more about our brand new building at adelaidecccomau
53-68 Australia Supplementindd 54 24515 1145 am
55JUNE-JULY 2015
53-68 Australia Supplementindd 55 24515 403 pm
56JUNE-JULY 2015
53-68 Australia Supplementindd 56 24515 403 pm
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Discover a zoowithout fences
THERErsquoS NOTHING LIKE AUSTRALIA FOR YOUR NEXT BUSINESS EVENTPLAN NOW VISIT AUSTRALIACOMBUSINESSEVENTS
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Discover a zoowithout fences
THERErsquoS NOTHING LIKE AUSTRALIA FOR YOUR NEXT BUSINESS EVENTPLAN NOW VISIT AUSTRALIACOMBUSINESSEVENTS
TAU0105_297x420_Zoo_V1indd 1 11052015 520 pm
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AD
EXPERIENCE WORLD CLASS OPENING DECEMBER 2016
Artist impressions courtesy of Hassell + Populous and Darling Harbour Live
Introducing a new world class convention exhibition and
entertainment destination on Sydneyrsquos sparkling harbour
With an integrated design and best practice facilities you will
be within walking distance of Australiarsquos largest business district
financial centre and hub of thought leadership and innovation
ICCSYDNEYCOMSALESICCSYDNEYCOM +612 8297 7600
MANAGED BY AEG OGDEN
THEATRE EXHIBITION CONVENTION
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E X P E R I E N C E U N F O R G E T T A B L E E V E N T S
S Y D N E Y rsquo S M O S T U N I Q U E V E N U E
A U S T R A L I A NT E C H N O L O G Y P A R K
CONFERENCES I EXHIBIT IONS I CORPORATE MEET INGS
TRAINING I FASHION I PRODUCT LAUNCHES
AND MUCH MORE
salesatpcomauPh +61 2 9209 4220wwwatpcomau2 Locomotive StreetEveleigh 2015
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68JUNE-JULY 2015
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Contentindd 5 261114 1051 am53-68 Australia Supplementindd 68 24515 1146 am
69JUNE-JULY 2015
Engage
From April 30 to May 10 a total of 235 million visitors ndash including 153000 international attendees ndash took part in 200 events conducted throughout host venue Coex from culture exhibitions and conventions to promotions performances and even a beer festival all of which served as an effective marketing platform for the clusterrsquos stakeholders
Among the major events Asiamania a multi-nation business and cultural trade show running from April 30 to May 3 included promotional booths from Korea Japan China and Russia each exhibiting various cultural assets from across the region Contributing to the local MICE presence was the Seoul Tourism Organization whose promotional stand was modeled after
C-FESTIVAL IN SEOUL DRAWS
GLOBAL AUDIENCETHE INAUGURAL
ldquoC-FESTIVALrdquo PROMOTED THE
CAPABILITIES OF A NEWLY-FORMED
GANGNAM-BASED ldquoMICE CLUSTERrdquo
OF EVENT VENUES SHOPPING AND
ENTERTAINMENT PROVIDERS
Seoulrsquos ancient city walls while the Korea Tourism Organization stand introduced visitors to other national destinations Other key events included a ldquoCulture Techrdquo fair and a ldquoCreative Urdquo exhibition zone The festival was organised by the World Trade Center Seoul MICE Cluster Committee
Created to increase competitiveness and allow for joint marketing strategies among members the MICE Cluster initiative unites 13 major companies involved in the business events community including and surrounding Coex which along with the nearby Korea World Trade Center was recently designated a ldquoSpecial MICE Tourist Zonerdquo by local government agencies Members also include business hotels department stores entertainment complexes PCOs and more such as Korean entertainment agency SM Entertainment which appointed K-pop stars EXO as official C-Festival ambassadors
In addition to the festivalrsquos promotional benefits for its members the ROI across 11 days also demonstrated the effectiveness of the event The Coex Seven Luck Casino a foreigners-only
venue for example saw a 401 percent increase in custom compared with the same period in 2014 while the five-star Grand InterContinental Seoul Parnas ndash also part of the complex ndash saw a 209 percent increase in room occupancy over the same comparative duration
ldquoThrough our first C-Festival we were able to see both new growth and the take-off of the MICE industry which is still a new industry for Seoulrdquo said Coex president and CEO Byun Bokyung He went on to affirm his commitment to ldquocontinue building and showcasing diverse content in order for the Korea World Trade Center to become the centre of the MICE industryrdquo
Stephen Kwak an assistant manager at the Seoul Tourism Organization agreed with the growth potential of the C-Festival in the coming years saying ldquoIt helped Seoul by emphasising various tourist attractions that MICE delegates would enjoy visiting during their stayrdquo With the weekend proving the most popular for Asiamania Kwak said that feedback for the Seoul booth was positive with visitors remarking that it ldquowell-represented the cityrsquos diverse offeringsrdquo
Love Heart Project
WORDS BEN JORDAN
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70JUNE-JULY 2015
Engage
With many UNESCO-heritage listed sites and venues in the world to choose from one group chose the much revered West Lake in Hangzhou as the centrepiece for an event Some 90 guests from Canadarsquos York House School travelled to the picturesque destination for a cultural trip planned around a golf tournament
The guests arrived at Hangzhou Sofitel Westlake Hotel on the first day What awaited them was a lavish welcome cocktail and gala dinner set up at the Sky Garden with views of West Lake as its background
The next day was where the program truly began Guests were divided into two groups ndash the Golf group and Parents-Child group ndash according to what guests preferred The group for golf headed for a friendly tournament at Fuchun Resort Golf Club while the other enjoyed a spa session and a tea tasting ceremony The children spent time at Zoo Coffee a creative club located in a shopping mall where its unique set-up resembled a quiet forest wonderland with a myriad of wild animals
Guests then went for a boat ride over West Lake and watched a large landscape live performance created by three renowned directors ndash Zhang
WEST LAKE STORY
A TRIP PLANNED AROUND HANGZHOUrsquoS REVERED WEST LAKE TELLS OF THE DESTINATIONrsquoS RICH
CULTURE AND SCENIC STORIES
Yi Mou Wang Chao Ge and Fan Yue Guests visited the largest isle in West Lake which is called ldquoThree Pools Mirroring the Moonrdquo and covers an area of 6000 square metres The shadow of the isle the elegant garden and the scenic beauty combined makes the isle one of the top 10 West Lake attractions particularly popular during the Mid-Autumn Festival
The group also visited the ancient He Fang Street which has a profound history Consisting of the historical commercial civil and architectural culture of Hangzhou it is the best place
to get acquainted with the destination Groups also enjoyed the ldquoSong Cheng Eternal Loverdquo drama which is known as one of the more acclaimed shows in the world The performance describes the hardship of Liang Zhu ancients the magnificence of Song Palace the fierce battle of Yue Gu Jun the song of Liang Shan Bo and Zhu Ying Tai and the song of the white snake and Xu Xian These stories are told through a spectacular display of sound light and stage effects
70JUNE-JULY 2015
Sofitel Hangzhou Westlake Hotel
Golf tournament
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71JUNE-JULY 2015
Engage
Aprilrsquos Wine Down Wednesday organised by ACI HR Solutions and Biz Events Asia gave guests the privilege of a first look at the new Club Lounge at Hotel
Jen Tanglin Singapore (formerly known as Traderrsquos Hotel at Cuscaden Road) Over 90 professionals from
the MICE travel tourism and hospitality sectors networked over drinks and a buffet spread with an
impressive display of sweet treats Guests also had the chance to look at guest rooms on the newly revamped
Club Floor The event was sponsored by Hotel Jen Tanglin Singapore and duetto
HAPPY SNAPS
FROM WINE DOWN
WEDNESDAY
71 Engage Hotel Jen WDWindd 71 24515 1149 am
72JUNE-JULY 2015
ćľŅǴŭƀ뼷āĶɽĄŗۍĉדĀϝĀŞ뼵ϾĀЌѠͱກĀěɁǟħކՠĀǚ뼶ĔȏϝĀŞ뼵ЌѠŠěɁǨͳȩĀĄqಌϾr뼷খأćӃɯӍЌѠ˖Ӫˡġ뼷ĉĶǨɶᅆŠڥĀďĄಌϾĀǃɩ뼷ƦϿĠě֏˺ॎӃɯģĝćĞƶѲʑħϢеǙҜಌϾɆԥ뼶ȁˤ뼷ĔĂʿāĶјǭŗqಌϾrǟħ٧Āǂʚ뼶
ľŅǴċʃ뼷āĶćĂȏοȢКɁʸˋˡʭĀʗˡĉՂNjȒŠğʑ뼷ɝŴĶƧħqಌϾrĪǭػ쨵ĖqಌϾrĴ뼷ƣźŴĶԒĞĖƇĬ쨵뼶ӗęĠĀĉĀƫĄ쨰qಌϾrźŴĶԒĞĖŕķ౯ĀЌѠŠԚċЌѠȞײ뼶ȆƻɝӍqۈिrǟħĂċŞҠƣźŴĶԒĞĖƇĬĴ뼷āĶǨīĖĀĄ쨰NJ뼵Ġʻ뼵Ljǥ뼵ݶиĀʇҌŠȱਢɁ뼶
ឧࡢ뼷ભȘʆĉˍĂĀۈिȢćᎴŐ뼷Ʀďě֏ˡĎĸ뼷ۈिŞҠஅƧĂԿԵĈवƺĀęኧ뼷ڇۃŎƼЍĀԄӪӃɯĉՂǡϰ뼶āĶȠƱ뼷ĔĂԿęĀ
ኧďĄࡒĀNJ뼶ȁˤ뼷āĶјǭŗလिNJۈǟħĔĂʿĀǚǦ뼷ŗĸdžفĀƄਬƺ뼶လف˧ǘdž뼷χƎǢĈԣŭĀ뼷ĄġŚŕƳĀهƞ뼷ԵĈqġŚσفƥيrĀݔ؆뼶அƧƜƚॸćॸĂɁƜƚĂƟ뼷фĘĀလفӲ˴ƄΡȸĠɹ뼵śĠɹ૨뼷ĝđħфĪҍ۵ӲĂśȥſƄᐻĀσ뼶ƄΡۈिŞҠƧƍͳ뼷ƄΡȺໆѲĈĠĬϵɘ뼷ۈि˧ăěģăˆϚȺNJĀ뼶
ćĔċˊʃ၅٧ƀ뼷źāĶĎĂŐΥҨqಌϾrĔċӛʚ뼷ĞĂĞǨͳȩĀĖЪĄƇĬ쨵Ⱥǰ뼷ಌϾ˄ăĂǭđᔐ쨱ಌϾģăĂǭ୨ăĻӍ뼶ŮđāĶҕċԳʇĞĂĞ뼷ȺǰāĶƲĐĝŀƜćಌϾƥġ쨰NJ뼵Ĵǎ뼵Ծ뼵ϔϙŠ뼷ĔĂȏŢāĎĸďĄಌϾ뼶ůķƜćȆĪ뼷ƓěŀƜġĀŇƂ뼷ŕȶđĀĄģđΓīΰĢŹ뼶ڒ
Ƿ୯փఔŨ쨗
ಌϾħˀ좄
ŭʃʃ
ǚтƂύĘʄӃɯٲ뼶ɑջ୯ѮąƬϢеϨȉʇĀ
ȶđȡ뼶
$KXGPVUۈि뼷KDVOſŚĂĀۈिϱǭɆ
$KXGPVUۈिĄŗĪƯĀě˴ӍϱǭЋƶɆ
ȱĈŪ
ɽৠ٧elbizeventsasiacom
௱ᅒ
Ѻᙕĉginabizeventsasiacom
ఫઽ
ৠ٧kristiebizeventsasiacom
72JUNE-JULY 2015
72 Chinese Editorial Lettersindd 72 24515 1150 am
73JUNE-JULY 2015
73MAY 2015
ƼЍ˗ՅЌѠ˥ʿಌϾЌѠˡϘċȞײʗ२ĉƯ뼷ħಌϾЌѠǭąƼĤĀԶѤ뼷ģǞơըdž˽ȞײŢƍͳಌϾӃDŽĀăגɸɾ뼶˗ՅЌѠ२ĉƯȜƍͳѲʹȉಌϾժΆʪʸćĂŐ뼷ƯʭѲʹҺʓа뼷ɡӴĀԜӍࠒΙĀ˝ՊƑħϭދ뼶ȮύNjęϙѲʹ+CEQDWEEKѲʹ˄ύʕᘶƋʕǟĀĻːࢬѱΙǝ뼷ĖƋʕďĀՒŞጣ뼷ǞĖƬԐԵ뼷ఁบጣ뼷৯χƯغĉ˴˖뼷ƲĂċժΆĝɩĖߙϜߝ뼶
ć˗ՅЌѠ२ĉƯĘ뼷ȜĈʈʞɩľߙϜাۋĀƯغĉ˴ΏDŽ˖Ӫ뼷ȺġಗĂǩDŽ؈ǂೀ뼵Ăǩೀ뼵Ăǩ˗Յਓĉ˴뼷ŗӍĂǩƼЍਓϢ˖Ӫǀȗ뼷ŴĶȜࡄħਓϢĘԭċȡĀ˖Ӫ뼶źƲʞऒĀਓϢʠߔಌϾӃDŽĀχ₈Ƭʇ뼶
ĤȀะɸľʞĎĢſŚʘ뼵96뼵չՍȓѣ뼵ՍၽݭDŽ뼵ଔӘݭDŽŠײĀӅśଋąύݔƬЌѠמćĤȀะऄЌѠঢ়ډЌťࢨƬЌѠݔDŽĀмȞॏě뼶ćॏěĘ뼷ڏˡߊͳȩˋśଋਓॏ˽מćƼЍĀŕĤмˡ뼶5ampŚܕߝĈՃȓѣ쨞ĤȀะ쨟ɽઠKUCڱӍěجƖҠӍūǕ쨣Ӄɯ뼵ƱůۈGGJCPԶФ뼷ˤơƜƚħęŝՇҜąĂċĻŗःˤιȸ뼵จęĉȱͶŠąݔƬЌѠŕĤƚяĀĂċݘČƯě뼶
73JUNE-JULY 2015
ɾϒǛТঢ়ЌѠמġŕęĀΪӃࢰȞײǛĎӽȜɘɾϒ⏜ࠑ뼶٩ʹćŭũˡ뼷⏜ࠑǛĎӽʇҌȜшĈǎϢӭ뼷˄ѲĈǚϗᤂːƶМĀěڱӍƜƚɁŞ뼷ಗƪċၰěढ़Šċěڱढ़뼶ˤơş֏ϝĄҬŅŭǛТঢ়ЌѠמȉ1TKGPVCN5GC8KNNCUCPFQVGNQORCP[VFڑ፴ৗڱćǘ⏜ࠑũѲ˟ȷǛĎӽЌѠŗĎĀԨĂċϝ뼶
क़Ś쨞OCTCӘЌѠӍʇҌ҈ثQVGNU4GUQTVU쨟ǘඳୌसӘራҠũѲĀ҈ثӘЌѠ쨞OCTC$CPIMQM쨟ć˥ūڏDŽąοȢКĀũˡ౯К뼶҈ثӘЌѠѲĈǎϢӭ뼵Ăċঢ়ډƄ˪േ౸뼵ĂŝʞǘljڝĀЌť뼵ĂċĐɒذƬʇħМƬĀƄჾКၰěढ़뼷ŗӍƪċĠβĨढ़뼶ĠβĨढ़ĀʋύරඌغŪ뼷ĻźӖĀĢƔʾϞɌʭ뼶ب
73 Chinese Sound Bitesindd 73 24515 430 pm
74JUNE-JULY 2015
ŊĈĉĻŗΞĘʄĄĂǝƄՃĻĨ뼵ĠĠӴĀŚęĝ뼶ȺۍĉדĀटĐę뼵ᇱЉĀΝբŠƍͳĀ϶ᇫሊş֏ĀŀƚໆѲȢĄġŚǀ뼶ȮϾĀʁĤҠ뼵ăߟĀĤĐŞઝǒҠĖōǩĀʋභ뼷ĘʄƄĴƄăćᄏƜƺŠŀƯ뼶
ĘʄĨŪħġŚě֏ˡĀȶ뼷פą؈ŠӃɯٲŢ˺ॎӃɯˡӪĀڇŠ؈ॸဩ뼷ԨĂĈϙʲɫĄˬιʘĀşТ뼷ȺˢϞవȘʆęΝ뼶ăΡǷȮċŚŝǝΝśşǡϰĘʄ뼷ĝĨڨǷŗŕŨĀĴǎĖТ뼶ĘʄӃɯٲŚӃɯਇɘǥːϵŀȩФ뼷ύǘĈŎԭħϔϙĀιʘ뼷ĘʄƲŭĝڇۃąƞęՏŚěڱӍ֏זĖĔƀڏDŽ뼷Ȇġďಗą(QTOWNCวݭġŚę˺ظ뼵ցЍ҈뼷ŗӍɩᕹϝĀĘʄŚĴظঌєŠĘʄŚǗΆ뼶
ϝĀŞϯȗȓѣӍƜƚॸȓѣXGPVU6TCXGNUKCƼЍჼƂɽǀȗCZCPVCUWYCPćă΅ǡŗ+ɮŝĀǻśଋąćĘʄڏDŽĀŚě˺Ӄɯűזě쨞+6JKPC쨟뼶Ŵćˈɩ$KXGPVUۈिਲ਼ɝĴȩФ뼷ĘʄćĔŭƀşŀąňęĀȻ뼷ƦؼĝĄŎᇫሊĀƶˋş֏뼶
qŢǘěغڱĎĸ뼷ĘʄĻĸԵĂНĈϙʲɫ뼷ƦؼąƄՃĻĨ뼶פąЌѠƥʋ뼷ĘʄŃĈňĠăǜՏĀɁŞŗӍԵĈȆŞɡĀբžŴĶ˝Պ뼶r
ěڱɁŞҤćĘʄĘʄшĈϿĠęՏě֏Ɂࢰ뼶ĘʄĤŚűז֏ƺĀŚڇۃġķďĄȺġĂċŕԵזӍƜƚɁࢰ뼷ƦؼģĄĠŭĎŚޱǫʕˡѩŞ뼶ĘʄȘűě֏ġķģĄڏěĀז֏ԨĂċډĀŚě֏ɁŞ뼷ƑĄڏѩĂȸ֏ěƂĀχџ˝Պ뼶ԨĂċџলĀɁŞĄĘʄŚěڱġķ뼶ĔċŗڏѩęՏŚěڱ뼵ԄӪΡƦʄʭʋĀěڱġķŞހŝݖઽͲġķ뼷ʁƶdž
Ęʄě֏ˡLjϋ˓ஸ
Ǘ˸뼷ȉʋභоŚӚ౨եȠʫ뼷ιʘѲƶϔŨຂ뼷ŞȗʞīĐћয뼶ěڱġķшĈĂċǚϗːƶМ뼷ĻગĉĀƄჾՏၰěढ़ŠċęŇăDž뼵ɧϜᰋࡊĀĠβĨěڱढ़뼷ߴĈŕϵɘĀƬڐͶՕӍǜཥѲ뼶ˤʋ뼷ěڱġķʭģѲɪĀʁƶեęЌѠ뼷шĈǎբҍϾϢӭ뼷ѲӍěڱԜӝ˖ӪमƼ뼷ĻӖՏĀěڱŠƜƚ뼶qrƼЍΡ뼵2ʠĉěӍͶԉěڱ뼵ljۈिş֏ݭDŽŭěŗӍġŚŭĘʄȘűěũDZȐၰĝćĔƀڏDŽ뼷˄ɩĖƶ뼶
ĘʄŕĤɁࢰ숯숯Śŝě֏ġķ쩑ӅNJǩ؆ħ0CVKQPCNZJKDKVKQPCPF
QPXGPVKQPGPVGT쨞5JCPIJCK쨟뼷Һ؆q0쨞5JCPIJCK쨟r쩓Āśƍ뼷ȜźϿĠۈƖŞҠĀതڌŢƋᓮƔ˫ɡ뼶Śŝě֏ġķύŚŝԄӪˌŠĘʄ؈ʸǟդӚ뼷ɽӚ౨ǚϗħоːƶМ뼷؆Șʆƥŕ뼶ě֏ġķшĈоːƶМĀبʭ֏ɁŠоːƶМĀبʋ֏Ɂ뼶بʭ֏ɁಗċęՏ֏ढ़Šċ٣ܪևŇĀ֏ढ़뼶ƲĂċęՏ֏ढ़ĀǚϗħːƶМ뼷ևŇĀ֏ढ़קːƶМ뼷խǫߴĻˢТ֏ढ़뼶ˤʋ뼷Śŝě֏ġķģѲĈċęŇăDžĀěڱढ़뼷ĻગĂχƁԮĉăDž뼶ǟħϝǡȘʆĘǚϗŕę뼵njːŕƬĀě֏ෞʸɆϝ뼷Śŝě֏ġķנמˀ뼵ઝǒ뼵Ԑߺ뼵ǘĂɆ뼷ŃѲĈѩȓ뼵Ԅˡġķ뼵ɪЌѠDžѲ뼶
Ĉqʁƶแrƥ؆ĀĘʄŗȺযĀęڇۃĀӃɯѺ۷ࡒNJЪጠŗӍՏĀŚě֏ƜƚǡĎڏѩ뼶
ǚтƂ
NJ졿ఫ
74-75 Chinese Cover Storyindd 74 24515 1150 am
75JUNE-JULY 2015
qύǘĈŎԭħϔϙĀιʘ뼷ĘʄƲŭĝڇۃąƞęՏŚěڱӍ֏זĖĔƀڏDŽ뼶r
ːĘʄӃɯٲŚӃɯਇɘǥ
ȞЌѠ뼶ĔŝЌѠŮĈǎϢӭ뼷Ӛ౨ǕǻύĂƁڝƬĀūǕݱɽˌ쨞Ӛǘŭͳ쨟ǨϐӚƦŪ뼶
ĻગĠǩਓϢ뼷ƦؼшĈۍĉٵґĀƬסĐɒذŠʕђĀϜٲ뼷ґʸˈƞՏĀƜƚ뼶ĀѲʹĄǘŗǡΟǼĀϜٲϐҜȥŪ뼷ƧȺŒŞ΄ąˈľŅȉλĎĀȗЯ뼷ŐଟĀŬǰƅ뼶
ԨĂċກĀɁŞקĄк˟뼶к˟ĄĂċמඵӭŠЌťǘĂɆĀ२ĉě˴உǒˌ뼷ŞƳĘʄĀġķŞь뼷ĄĂċʗŦȏˣߜĂċћ뼵뼵ΜĀˬǎ뼶ƜƚॸĻŗಶůĔƀĀˬǎǟħƜƚɁŞ뼷ŕґʸăɸľĉĀƜƚ뼶
ӃɯѺ۷ࡒĘʄшĈযĀ˥ͳΝNJЪጠŠ۵ĠΦࡡ뼷եϒĀՕNJȉŞĤɭɌĀĠƟNJȠઽʸ뼷ŪąĈĀʄ৫NJ뼶ʋභоŚӚ౨űז쨱ĈŎɸľŭĀġŚԽڄӚ౨ȉѲʹɧϜĀԽŠdžͳ΅ăෲĀΝᴂዣχƎঞĄȘʆɯϢĖĘʄĴĀκɯƥŞ뼶ʞǘᐤҠŠ༽ҠĈŎĀࡊŚĀƳߋӭӚ౨뼶ĔȏբžĝĄ˺ॎӃɯͱƜƚǡӍƜƚŶĀŕމŅ뼶
ͻĘʄŮĈŒѧǫԘĀեϒᆶŝԳŠƬďĻˢТĀसӆŠിӆĝĄڏѩě˺ӃɯĴăĻǸľĀӗމƥŞ뼶
ĤNjƄՃĘʄшĈϿĠڏѩęՏŚ֏זŠěڱĀɁŞ뼷Ʀ۵ĠĀϾӍԄӪЌѠģĝшĈϵɘ뼵मĀʗˡěڱѲ뼶ƜƚॸĞߜˣο˩ܪĀɁŞ뼷ĘʄȜĄĆĀŕՊ뼶˝މ
ƜƚॸăҨছ˝Պć06ĘʄڏѩĂɁϜЬƬݔĀ৫Ţ뼶ĔŝΪφĠŭષ۵ĠDŽˡę˺ĀஉǒˌȜ२ĉěǨ뼵ډԐढ़뼵Ќኃ뼵ঢ়ډфŠஉǒˌʪʸħĂɆ뼷ħƲĂʞĎਓǙҜǡǨλĈĀ৫ŢɆԥ뼶உǒˌԵĈĻગĉνӐКٮЌ৫Ţ뼷ͱĉၰěКĀˬǎ뼶ǩŚĀԐढ़ǂೀ)TCPV$TWPUGFGPŃĻħƜƚʔǻǭ˱뼷ŗӖਓϢĀˍ뼶06ĘʄɆƍĀĄћĂƄȕĀȞʞ뼵ՇҜƺŠџݔ뼷ŕґʸ
ćĔƀڏDŽĤмȞşҘě뼵Ĵল뼵ƜƚŶ৫ŢŗӍΡě뼶ǨŗŚōǩȞײƧʑӘϙ뼵ı҈뼵KOO[JQQ뼵ᅱᅧ뼵วѩŴĶĀƜƚ뼶ڏŠɲϜϙĝ˝ՊćĔƀݭ
АҔćĘʄϒʋභƳΟǼĤܪҠʭ뼷๗ŭĘʄȘűڏѩŞĀnjĴѲʹ
74-75 Chinese Cover Storyindd 75 24515 1151 am
76JUNE-JULY 2015
ТŪιͲĔٯĄƦͲȒĀƂ뼷ĻĄۍĉדኁĀĄЌѠӍӃɯ˖ӪˡĀߊӿϰϰఆĨƚȡ뼷ŊĨӍĴŢϢеɘDŽڥɘ뼶뺭
ćǗŔɫ뼵55뼵ȖŠ)EJCVDžǗŔʘԭħşТĀƎĐ뼷ĉȉĉƥǎĀˈਜঞĄӚӐŠάȱͶŕȶđĀƶК뼶Ţǘߊĉ˴Ďĸ뼷ĈąĔȏǗŔʘĀৗՎ뼷ŢϢеɘDŽɘďȻīΜƦͲڏ뼶Ļ뼷ďϝǡĀŰߧƦҶ뼷ЌѠӍӃɯ˖ӪˡĀߊӿڥఆĨƚȡ뼷ŊĨӍĴŢϢеɘDŽٯɘ뼶뺭뺭
२ĉϢе˖ӪĄࢨˡŪβĀȱਢ뼷ਯȺĄćЌѠ˖Ӫˡ뼶ĂŝśɡĀЌѠκΓīƧźĢŹǜതڌŢƋҠŒũĎ뼷ąĢŹŠതćɳ뼷ĈĠɹ쨵ňĠĴȊ뼷ࡍהŢƋĀڌćϢе˖ӪĔċցΆĘ뼷ЌѠߊӿТăĖЌѠćܦΰɌʐਓϢŦƟĀnjː뼶
ͱϿߊĉ˴ˆ˽ɝĂɝĢŹĔċɝʚ쨰ϢеěǂƚȜŀNjιƈāĀʅȁĄƇĬ쨵ȺǰďĄǥʿĀӷݦȱͶŠϢеĀฑࡄʇ뼶ĂҶŗકƥ뼷ЌѠߊӿƙĀĄqӚӐȱͶrĀŀNj뼷ƦăĄڙᆃĀˈ˱뼶
ljĂċߩղϰϰĄŕՋĀ뼶ƜƚغͱϿĄȁħԚċЌѠȞײ뼵ЌѠĀŞžͱȁЌѠǔɘDŽջĤDžʅȁŢԚĂŝЌѠмŀ뼷ȚЌѠߊӿĈޡȉĔǩದćϢеԒͶ뼷ũ˧ȉŴĶӚӐʸǟȱͶ뼶ȚНʥ쨰ăĻŮʘľǗŔɫͱҽƱĎȉϢеӚӐʸǟȱͶ뼶
ſŚʘěڱȉƜƚŭƼЍěڱ٩ԏ뼷ۈिȜҬφڇʠԄӪӃɯɁ뼷ƦԄӪƜƚȜભŕęˌŒ뼶ȁˤ뼷ĞđćതڌպݰĀě֏ˡġŒĂᤋ뼷ЌѠďκӚӐĂжƬΙ뼵ƬвĀߊӿ뼶
ӍĴŢϢеɘDŽɘĄȌīϢеŕĈвĀƶʑ뼶эɘăȚȩФߊĉ˴ŢϢеŠĔඐŀNjĀȶ˸뼷ģĄƬߊĨƺĀƶʑ뼶ĴǎĄȱਢ뼶ȮŕŶĂơȉϢеԒͶĖĪĂơĀɘăˆ˽ɸľċŇĴ뼶ŚʠϵϢеɆԥϯȗශઆȓѣ49QTNFYKFG˥ʿŢۈƖŞҠě֏ˡɘDŽąĂЬз뼷ʪưФĈĀದćϢеĈߊӿȉŴĶɘ쨱ˤʋ뼷ɸľĀߊĉ˴ΞħŮđŴĶιďΚȥŪӪ뼶ĔċƄࡢħۈƖҠĀߊˌǀȗژąܔѧ쨗
ȁˤ뼷ħąŕęՃʇŞƬߊƯě뼷˄ϢеɘĈвॼ뼷κƙĖŗĪڨǴž쨰s đĈࡄNjŠƱķ뼶ǚŢϢеđϭࡄ
Nj뼷ਯȺĄćƸĀľԘġ뼷ϢеňͲďĨƴśĆĄśǘŬķͱĄȩǚˆޚƦǢ뼶ǞĎ뼷ĈƱķƷĨϢеƱ˖뼷ĂϢеƱ˖뼷ĆŪβĀǴĢƔďƬ뼶߀
s ĠɝũǽКʚϝ뼷˄ɑϢеȀŗĸdž뼶ĔĄĂƞڇϢеϨȉƸĀƤƶʑ뼶ĻŗȮqħƇĬr뼵qƧڒr뼵qƇĬr뼵qɑĆffɑгār뼵qĆĀğʑƧrDžɝƶКũ˧뼶
s ĞѩʑdžɃϢеĀѢˆ뼶ϢеƫĆĀɝʚŶ뼷ăđŮĄӕҢćŦƀ뼷ɝȠȱĀɝʚ뼷ĔƟĆĈĻĨȌīϢеŊĈĞĖĀʋĀƱʜ뼷ģĻŗӚӐŐϢеŢĆĀƱķ뼶
s ыħϢеԵĈҲĀʋ˖Ӫ뼶ϔĄҺ˱ĀȅѮѲʹ˖ӪģӖ
ŗźϢеƴīĆňķ뼷ĨdžɃŴĶĀ뼷ȮƦźŴĶŢĆмŀČƗ뼶
s źϢеƢƅĆdžɃŴĶĀ뼶ěڱĉ˴ƼƔdžɃŴĶߊĝЏʫغĀ뼶ȁˤ뼷ժዓȴ뼷ăđǙᛃ뼷ģăđߣŎǟśѢˆ뼶ȮĆĀɝŠɽʪ뼷ϢеĨѿʓƢƅĆĄdžɃŴĶƥǡǨĸĀƸ뼷ƦؼģěźŴĶƴīĆňժķŠůķ뼶
ʘľȉϢеƥǎĀˈਜŠӍĴĀɘ뼷ăȚĻŗźĆŨэТŪιͲ뼷ƑȶđĀĄĻŗƬĆĀߊĨƺŠϢеĀƫǼ߀뼶
JTKUVKPG)COCTTCĄ49QTNFYKFGɽઠ뼶49QTNFYKFGĄĂؽƖҠۈŝŚʠϵĀϢеɆԥϯȗශઆȓѣ뼷шĈο˩ࡒĀě֏ǀԥ뼶˽ȓѣĪĀۈƖҠӿʗɠħϢеǭȉě֏ȠȱĀјƶ뼶٩ƢނŰ뼷ɑˢˈȉJTKUVKPGԒͶ뼶Ǘ쨰EJTKUVKPGICOCTTCNTCYQTNFYKFGEQO뺭
76JUNE-JULY 2015
qɘăȚȩФߊĉ˴ŢϢеŠĔඐŀNjĀȶ˸뼷ģĄƬߊĨƺĀƶʑ뼶ĴǎĄȱਢ뼶ȮŕŶĂơȉϢеԒͶĖĪĂơĀɘăˆ˽ɸľċ
ŇĴ뼶rCHRISTINE GAMARRA
LRA WorldwideɽઠؽƖҠۈ
ƢԺ
76 Chinese Knowledgeindd 76 24515 1153 am
IBC IBTM China ADindd 50 13515 833 pm
ಌϾ٧
7 Sabah Tourism Board ADindd 7 24515 1235 pm
CMY
51 Pacific Worldc ADindd 51 13515 752 pm
Twice the percentage of Buyers than in 2013 expect to conduct business valued at over
1million
The 23rd ITampCMA and 18th CTW Asia-Pacific
29 Sep ndash 1 Oct 2015Bangkok Convention Centre at CentralWorld
Bangkok Thailand
Incorporating Luxury Travel
Exhibitors amp Sponsors Corporate Travel ManagersConference DelegatesMedia | Corporate Travel
Exhibitors | MICE amp Luxury TravelBuyers | MICE amp Luxury Travel | Association Professionals amp ExecutivesMedia | MICE amp Luxury Travel
wwwcorporatetravelworldcomapacwwwitcmacom
Look At What We Achieved In 2014
Over 2500 MICE and Corporate Travel professionals including association executives and luxury travel buyers from 55 international territories
84 of Exhibitors expect to receive orders within a year
40 of Buyers confirmed procurement on-site with Exhibitors
Host CountryOrganised By Supported By
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4]S^abX]VP]SBd__^acX]V0bb^RXPcX^]b
Industry PartnergtURXP[0Xa[X]T gtURXP[ET]dT lt^Q[XT0__Pac]Ta
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Very impressed with the overall organisation quality of buyers and
remarkable welcome reception euromic Belgium
Exhibitor | Christophe Verstraete Executive Director
Great avenue to obtain research information from diverse regions and
destinations Association of the Polish Media Poland
Media | Robert Pawelek Journalist
I got to renew or discuss contracts and build new relations Panorama-Medica Group Co Ltd Thailand Buyer | Katherina E Lempert-Dober Chairwoman
The discussion session was a good sharing session for all my peers Gemalto Singapore Corporate Travel Manager | Jean Bey Senior Buyer - Asia
52 ITampCMA BKK ADindd 52 13515 806 pm
53JUNE-JULY 2015
THERErsquoS NOTHING LIKEAUSTRALIA
Produced by Business amp Tourism Publishing Asia Pte Ltd and Business Events Australia wwwbusinesseventsaustraliacom wwwbizeventsasiacom
53-68 Australia Supplementindd 53 24515 400 pm
54JUNE-JULY 2015
UNLOCKINGAUSTRALIArsquoSNEWEST TREASURE
The Adelaide Convention Centre welcomes the world to its new state-of-the-art facilities designed with the event plannersrsquo future requirements in mind It is surrounded by premier entertainment sporting and medical precincts and set on the cityrsquos revitalised waterfront district
Find out more about our brand new building at adelaidecccomau
53-68 Australia Supplementindd 54 24515 1145 am
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Discover a zoowithout fences
THERErsquoS NOTHING LIKE AUSTRALIA FOR YOUR NEXT BUSINESS EVENTPLAN NOW VISIT AUSTRALIACOMBUSINESSEVENTS
TAU0105_297x420_Zoo_V1indd 1 11052015 520 pm
53-68 Australia Supplementindd 60 24515 1145 am
61JUNE-JULY 2015
Discover a zoowithout fences
THERErsquoS NOTHING LIKE AUSTRALIA FOR YOUR NEXT BUSINESS EVENTPLAN NOW VISIT AUSTRALIACOMBUSINESSEVENTS
TAU0105_297x420_Zoo_V1indd 1 11052015 520 pm
53-68 Australia Supplementindd 61 24515 1146 am
62JUNE-JULY 2015
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AD
EXPERIENCE WORLD CLASS OPENING DECEMBER 2016
Artist impressions courtesy of Hassell + Populous and Darling Harbour Live
Introducing a new world class convention exhibition and
entertainment destination on Sydneyrsquos sparkling harbour
With an integrated design and best practice facilities you will
be within walking distance of Australiarsquos largest business district
financial centre and hub of thought leadership and innovation
ICCSYDNEYCOMSALESICCSYDNEYCOM +612 8297 7600
MANAGED BY AEG OGDEN
THEATRE EXHIBITION CONVENTION
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E X P E R I E N C E U N F O R G E T T A B L E E V E N T S
S Y D N E Y rsquo S M O S T U N I Q U E V E N U E
A U S T R A L I A NT E C H N O L O G Y P A R K
CONFERENCES I EXHIBIT IONS I CORPORATE MEET INGS
TRAINING I FASHION I PRODUCT LAUNCHES
AND MUCH MORE
salesatpcomauPh +61 2 9209 4220wwwatpcomau2 Locomotive StreetEveleigh 2015
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AD
Contentindd 5 261114 1051 am53-68 Australia Supplementindd 68 24515 1146 am
69JUNE-JULY 2015
Engage
From April 30 to May 10 a total of 235 million visitors ndash including 153000 international attendees ndash took part in 200 events conducted throughout host venue Coex from culture exhibitions and conventions to promotions performances and even a beer festival all of which served as an effective marketing platform for the clusterrsquos stakeholders
Among the major events Asiamania a multi-nation business and cultural trade show running from April 30 to May 3 included promotional booths from Korea Japan China and Russia each exhibiting various cultural assets from across the region Contributing to the local MICE presence was the Seoul Tourism Organization whose promotional stand was modeled after
C-FESTIVAL IN SEOUL DRAWS
GLOBAL AUDIENCETHE INAUGURAL
ldquoC-FESTIVALrdquo PROMOTED THE
CAPABILITIES OF A NEWLY-FORMED
GANGNAM-BASED ldquoMICE CLUSTERrdquo
OF EVENT VENUES SHOPPING AND
ENTERTAINMENT PROVIDERS
Seoulrsquos ancient city walls while the Korea Tourism Organization stand introduced visitors to other national destinations Other key events included a ldquoCulture Techrdquo fair and a ldquoCreative Urdquo exhibition zone The festival was organised by the World Trade Center Seoul MICE Cluster Committee
Created to increase competitiveness and allow for joint marketing strategies among members the MICE Cluster initiative unites 13 major companies involved in the business events community including and surrounding Coex which along with the nearby Korea World Trade Center was recently designated a ldquoSpecial MICE Tourist Zonerdquo by local government agencies Members also include business hotels department stores entertainment complexes PCOs and more such as Korean entertainment agency SM Entertainment which appointed K-pop stars EXO as official C-Festival ambassadors
In addition to the festivalrsquos promotional benefits for its members the ROI across 11 days also demonstrated the effectiveness of the event The Coex Seven Luck Casino a foreigners-only
venue for example saw a 401 percent increase in custom compared with the same period in 2014 while the five-star Grand InterContinental Seoul Parnas ndash also part of the complex ndash saw a 209 percent increase in room occupancy over the same comparative duration
ldquoThrough our first C-Festival we were able to see both new growth and the take-off of the MICE industry which is still a new industry for Seoulrdquo said Coex president and CEO Byun Bokyung He went on to affirm his commitment to ldquocontinue building and showcasing diverse content in order for the Korea World Trade Center to become the centre of the MICE industryrdquo
Stephen Kwak an assistant manager at the Seoul Tourism Organization agreed with the growth potential of the C-Festival in the coming years saying ldquoIt helped Seoul by emphasising various tourist attractions that MICE delegates would enjoy visiting during their stayrdquo With the weekend proving the most popular for Asiamania Kwak said that feedback for the Seoul booth was positive with visitors remarking that it ldquowell-represented the cityrsquos diverse offeringsrdquo
Love Heart Project
WORDS BEN JORDAN
69 Engage Coexindd 69 24515 1149 am
70JUNE-JULY 2015
Engage
With many UNESCO-heritage listed sites and venues in the world to choose from one group chose the much revered West Lake in Hangzhou as the centrepiece for an event Some 90 guests from Canadarsquos York House School travelled to the picturesque destination for a cultural trip planned around a golf tournament
The guests arrived at Hangzhou Sofitel Westlake Hotel on the first day What awaited them was a lavish welcome cocktail and gala dinner set up at the Sky Garden with views of West Lake as its background
The next day was where the program truly began Guests were divided into two groups ndash the Golf group and Parents-Child group ndash according to what guests preferred The group for golf headed for a friendly tournament at Fuchun Resort Golf Club while the other enjoyed a spa session and a tea tasting ceremony The children spent time at Zoo Coffee a creative club located in a shopping mall where its unique set-up resembled a quiet forest wonderland with a myriad of wild animals
Guests then went for a boat ride over West Lake and watched a large landscape live performance created by three renowned directors ndash Zhang
WEST LAKE STORY
A TRIP PLANNED AROUND HANGZHOUrsquoS REVERED WEST LAKE TELLS OF THE DESTINATIONrsquoS RICH
CULTURE AND SCENIC STORIES
Yi Mou Wang Chao Ge and Fan Yue Guests visited the largest isle in West Lake which is called ldquoThree Pools Mirroring the Moonrdquo and covers an area of 6000 square metres The shadow of the isle the elegant garden and the scenic beauty combined makes the isle one of the top 10 West Lake attractions particularly popular during the Mid-Autumn Festival
The group also visited the ancient He Fang Street which has a profound history Consisting of the historical commercial civil and architectural culture of Hangzhou it is the best place
to get acquainted with the destination Groups also enjoyed the ldquoSong Cheng Eternal Loverdquo drama which is known as one of the more acclaimed shows in the world The performance describes the hardship of Liang Zhu ancients the magnificence of Song Palace the fierce battle of Yue Gu Jun the song of Liang Shan Bo and Zhu Ying Tai and the song of the white snake and Xu Xian These stories are told through a spectacular display of sound light and stage effects
70JUNE-JULY 2015
Sofitel Hangzhou Westlake Hotel
Golf tournament
70 Engage Hangzhouindd 70 24515 1149 am
71JUNE-JULY 2015
Engage
Aprilrsquos Wine Down Wednesday organised by ACI HR Solutions and Biz Events Asia gave guests the privilege of a first look at the new Club Lounge at Hotel
Jen Tanglin Singapore (formerly known as Traderrsquos Hotel at Cuscaden Road) Over 90 professionals from
the MICE travel tourism and hospitality sectors networked over drinks and a buffet spread with an
impressive display of sweet treats Guests also had the chance to look at guest rooms on the newly revamped
Club Floor The event was sponsored by Hotel Jen Tanglin Singapore and duetto
HAPPY SNAPS
FROM WINE DOWN
WEDNESDAY
71 Engage Hotel Jen WDWindd 71 24515 1149 am
72JUNE-JULY 2015
ćľŅǴŭƀ뼷āĶɽĄŗۍĉדĀϝĀŞ뼵ϾĀЌѠͱກĀěɁǟħކՠĀǚ뼶ĔȏϝĀŞ뼵ЌѠŠěɁǨͳȩĀĄqಌϾr뼷খأćӃɯӍЌѠ˖Ӫˡġ뼷ĉĶǨɶᅆŠڥĀďĄಌϾĀǃɩ뼷ƦϿĠě֏˺ॎӃɯģĝćĞƶѲʑħϢеǙҜಌϾɆԥ뼶ȁˤ뼷ĔĂʿāĶјǭŗqಌϾrǟħ٧Āǂʚ뼶
ľŅǴċʃ뼷āĶćĂȏοȢКɁʸˋˡʭĀʗˡĉՂNjȒŠğʑ뼷ɝŴĶƧħqಌϾrĪǭػ쨵ĖqಌϾrĴ뼷ƣźŴĶԒĞĖƇĬ쨵뼶ӗęĠĀĉĀƫĄ쨰qಌϾrźŴĶԒĞĖŕķ౯ĀЌѠŠԚċЌѠȞײ뼶ȆƻɝӍqۈिrǟħĂċŞҠƣźŴĶԒĞĖƇĬĴ뼷āĶǨīĖĀĄ쨰NJ뼵Ġʻ뼵Ljǥ뼵ݶиĀʇҌŠȱਢɁ뼶
ឧࡢ뼷ભȘʆĉˍĂĀۈिȢćᎴŐ뼷Ʀďě֏ˡĎĸ뼷ۈिŞҠஅƧĂԿԵĈवƺĀęኧ뼷ڇۃŎƼЍĀԄӪӃɯĉՂǡϰ뼶āĶȠƱ뼷ĔĂԿęĀ
ኧďĄࡒĀNJ뼶ȁˤ뼷āĶјǭŗလिNJۈǟħĔĂʿĀǚǦ뼷ŗĸdžفĀƄਬƺ뼶လف˧ǘdž뼷χƎǢĈԣŭĀ뼷ĄġŚŕƳĀهƞ뼷ԵĈqġŚσفƥيrĀݔ؆뼶அƧƜƚॸćॸĂɁƜƚĂƟ뼷фĘĀလفӲ˴ƄΡȸĠɹ뼵śĠɹ૨뼷ĝđħфĪҍ۵ӲĂśȥſƄᐻĀσ뼶ƄΡۈिŞҠƧƍͳ뼷ƄΡȺໆѲĈĠĬϵɘ뼷ۈि˧ăěģăˆϚȺNJĀ뼶
ćĔċˊʃ၅٧ƀ뼷źāĶĎĂŐΥҨqಌϾrĔċӛʚ뼷ĞĂĞǨͳȩĀĖЪĄƇĬ쨵Ⱥǰ뼷ಌϾ˄ăĂǭđᔐ쨱ಌϾģăĂǭ୨ăĻӍ뼶ŮđāĶҕċԳʇĞĂĞ뼷ȺǰāĶƲĐĝŀƜćಌϾƥġ쨰NJ뼵Ĵǎ뼵Ծ뼵ϔϙŠ뼷ĔĂȏŢāĎĸďĄಌϾ뼶ůķƜćȆĪ뼷ƓěŀƜġĀŇƂ뼷ŕȶđĀĄģđΓīΰĢŹ뼶ڒ
Ƿ୯փఔŨ쨗
ಌϾħˀ좄
ŭʃʃ
ǚтƂύĘʄӃɯٲ뼶ɑջ୯ѮąƬϢеϨȉʇĀ
ȶđȡ뼶
$KXGPVUۈि뼷KDVOſŚĂĀۈिϱǭɆ
$KXGPVUۈिĄŗĪƯĀě˴ӍϱǭЋƶɆ
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ɽৠ٧elbizeventsasiacom
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Ѻᙕĉginabizeventsasiacom
ఫઽ
ৠ٧kristiebizeventsasiacom
72JUNE-JULY 2015
72 Chinese Editorial Lettersindd 72 24515 1150 am
73JUNE-JULY 2015
73MAY 2015
ƼЍ˗ՅЌѠ˥ʿಌϾЌѠˡϘċȞײʗ२ĉƯ뼷ħಌϾЌѠǭąƼĤĀԶѤ뼷ģǞơըdž˽ȞײŢƍͳಌϾӃDŽĀăגɸɾ뼶˗ՅЌѠ२ĉƯȜƍͳѲʹȉಌϾժΆʪʸćĂŐ뼷ƯʭѲʹҺʓа뼷ɡӴĀԜӍࠒΙĀ˝ՊƑħϭދ뼶ȮύNjęϙѲʹ+CEQDWEEKѲʹ˄ύʕᘶƋʕǟĀĻːࢬѱΙǝ뼷ĖƋʕďĀՒŞጣ뼷ǞĖƬԐԵ뼷ఁบጣ뼷৯χƯغĉ˴˖뼷ƲĂċժΆĝɩĖߙϜߝ뼶
ć˗ՅЌѠ२ĉƯĘ뼷ȜĈʈʞɩľߙϜাۋĀƯغĉ˴ΏDŽ˖Ӫ뼷ȺġಗĂǩDŽ؈ǂೀ뼵Ăǩೀ뼵Ăǩ˗Յਓĉ˴뼷ŗӍĂǩƼЍਓϢ˖Ӫǀȗ뼷ŴĶȜࡄħਓϢĘԭċȡĀ˖Ӫ뼶źƲʞऒĀਓϢʠߔಌϾӃDŽĀχ₈Ƭʇ뼶
ĤȀะɸľʞĎĢſŚʘ뼵96뼵չՍȓѣ뼵ՍၽݭDŽ뼵ଔӘݭDŽŠײĀӅśଋąύݔƬЌѠמćĤȀะऄЌѠঢ়ډЌťࢨƬЌѠݔDŽĀмȞॏě뼶ćॏěĘ뼷ڏˡߊͳȩˋśଋਓॏ˽מćƼЍĀŕĤмˡ뼶5ampŚܕߝĈՃȓѣ쨞ĤȀะ쨟ɽઠKUCڱӍěجƖҠӍūǕ쨣Ӄɯ뼵ƱůۈGGJCPԶФ뼷ˤơƜƚħęŝՇҜąĂċĻŗःˤιȸ뼵จęĉȱͶŠąݔƬЌѠŕĤƚяĀĂċݘČƯě뼶
73JUNE-JULY 2015
ɾϒǛТঢ়ЌѠמġŕęĀΪӃࢰȞײǛĎӽȜɘɾϒ⏜ࠑ뼶٩ʹćŭũˡ뼷⏜ࠑǛĎӽʇҌȜшĈǎϢӭ뼷˄ѲĈǚϗᤂːƶМĀěڱӍƜƚɁŞ뼷ಗƪċၰěढ़Šċěڱढ़뼶ˤơş֏ϝĄҬŅŭǛТঢ়ЌѠמȉ1TKGPVCN5GC8KNNCUCPFQVGNQORCP[VFڑ፴ৗڱćǘ⏜ࠑũѲ˟ȷǛĎӽЌѠŗĎĀԨĂċϝ뼶
क़Ś쨞OCTCӘЌѠӍʇҌ҈ثQVGNU4GUQTVU쨟ǘඳୌसӘራҠũѲĀ҈ثӘЌѠ쨞OCTC$CPIMQM쨟ć˥ūڏDŽąοȢКĀũˡ౯К뼶҈ثӘЌѠѲĈǎϢӭ뼵Ăċঢ়ډƄ˪േ౸뼵ĂŝʞǘljڝĀЌť뼵ĂċĐɒذƬʇħМƬĀƄჾКၰěढ़뼷ŗӍƪċĠβĨढ़뼶ĠβĨढ़ĀʋύරඌغŪ뼷ĻźӖĀĢƔʾϞɌʭ뼶ب
73 Chinese Sound Bitesindd 73 24515 430 pm
74JUNE-JULY 2015
ŊĈĉĻŗΞĘʄĄĂǝƄՃĻĨ뼵ĠĠӴĀŚęĝ뼶ȺۍĉדĀटĐę뼵ᇱЉĀΝբŠƍͳĀ϶ᇫሊş֏ĀŀƚໆѲȢĄġŚǀ뼶ȮϾĀʁĤҠ뼵ăߟĀĤĐŞઝǒҠĖōǩĀʋභ뼷ĘʄƄĴƄăćᄏƜƺŠŀƯ뼶
ĘʄĨŪħġŚě֏ˡĀȶ뼷פą؈ŠӃɯٲŢ˺ॎӃɯˡӪĀڇŠ؈ॸဩ뼷ԨĂĈϙʲɫĄˬιʘĀşТ뼷ȺˢϞవȘʆęΝ뼶ăΡǷȮċŚŝǝΝśşǡϰĘʄ뼷ĝĨڨǷŗŕŨĀĴǎĖТ뼶ĘʄӃɯٲŚӃɯਇɘǥːϵŀȩФ뼷ύǘĈŎԭħϔϙĀιʘ뼷ĘʄƲŭĝڇۃąƞęՏŚěڱӍ֏זĖĔƀڏDŽ뼷Ȇġďಗą(QTOWNCวݭġŚę˺ظ뼵ցЍ҈뼷ŗӍɩᕹϝĀĘʄŚĴظঌєŠĘʄŚǗΆ뼶
ϝĀŞϯȗȓѣӍƜƚॸȓѣXGPVU6TCXGNUKCƼЍჼƂɽǀȗCZCPVCUWYCPćă΅ǡŗ+ɮŝĀǻśଋąćĘʄڏDŽĀŚě˺Ӄɯűזě쨞+6JKPC쨟뼶Ŵćˈɩ$KXGPVUۈिਲ਼ɝĴȩФ뼷ĘʄćĔŭƀşŀąňęĀȻ뼷ƦؼĝĄŎᇫሊĀƶˋş֏뼶
qŢǘěغڱĎĸ뼷ĘʄĻĸԵĂНĈϙʲɫ뼷ƦؼąƄՃĻĨ뼶פąЌѠƥʋ뼷ĘʄŃĈňĠăǜՏĀɁŞŗӍԵĈȆŞɡĀբžŴĶ˝Պ뼶r
ěڱɁŞҤćĘʄĘʄшĈϿĠęՏě֏Ɂࢰ뼶ĘʄĤŚűז֏ƺĀŚڇۃġķďĄȺġĂċŕԵזӍƜƚɁࢰ뼷ƦؼģĄĠŭĎŚޱǫʕˡѩŞ뼶ĘʄȘűě֏ġķģĄڏěĀז֏ԨĂċډĀŚě֏ɁŞ뼷ƑĄڏѩĂȸ֏ěƂĀχџ˝Պ뼶ԨĂċџলĀɁŞĄĘʄŚěڱġķ뼶ĔċŗڏѩęՏŚěڱ뼵ԄӪΡƦʄʭʋĀěڱġķŞހŝݖઽͲġķ뼷ʁƶdž
Ęʄě֏ˡLjϋ˓ஸ
Ǘ˸뼷ȉʋභоŚӚ౨եȠʫ뼷ιʘѲƶϔŨຂ뼷ŞȗʞīĐћয뼶ěڱġķшĈĂċǚϗːƶМ뼷ĻગĉĀƄჾՏၰěढ़ŠċęŇăDž뼵ɧϜᰋࡊĀĠβĨěڱढ़뼷ߴĈŕϵɘĀƬڐͶՕӍǜཥѲ뼶ˤʋ뼷ěڱġķʭģѲɪĀʁƶեęЌѠ뼷шĈǎբҍϾϢӭ뼷ѲӍěڱԜӝ˖ӪमƼ뼷ĻӖՏĀěڱŠƜƚ뼶qrƼЍΡ뼵2ʠĉěӍͶԉěڱ뼵ljۈिş֏ݭDŽŭěŗӍġŚŭĘʄȘűěũDZȐၰĝćĔƀڏDŽ뼷˄ɩĖƶ뼶
ĘʄŕĤɁࢰ숯숯Śŝě֏ġķ쩑ӅNJǩ؆ħ0CVKQPCNZJKDKVKQPCPF
QPXGPVKQPGPVGT쨞5JCPIJCK쨟뼷Һ؆q0쨞5JCPIJCK쨟r쩓Āśƍ뼷ȜźϿĠۈƖŞҠĀതڌŢƋᓮƔ˫ɡ뼶Śŝě֏ġķύŚŝԄӪˌŠĘʄ؈ʸǟդӚ뼷ɽӚ౨ǚϗħоːƶМ뼷؆Șʆƥŕ뼶ě֏ġķшĈоːƶМĀبʭ֏ɁŠоːƶМĀبʋ֏Ɂ뼶بʭ֏ɁಗċęՏ֏ढ़Šċ٣ܪևŇĀ֏ढ़뼶ƲĂċęՏ֏ढ़ĀǚϗħːƶМ뼷ևŇĀ֏ढ़קːƶМ뼷խǫߴĻˢТ֏ढ़뼶ˤʋ뼷Śŝě֏ġķģѲĈċęŇăDžĀěڱढ़뼷ĻગĂχƁԮĉăDž뼶ǟħϝǡȘʆĘǚϗŕę뼵njːŕƬĀě֏ෞʸɆϝ뼷Śŝě֏ġķנמˀ뼵ઝǒ뼵Ԑߺ뼵ǘĂɆ뼷ŃѲĈѩȓ뼵Ԅˡġķ뼵ɪЌѠDžѲ뼶
Ĉqʁƶแrƥ؆ĀĘʄŗȺযĀęڇۃĀӃɯѺ۷ࡒNJЪጠŗӍՏĀŚě֏ƜƚǡĎڏѩ뼶
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NJ졿ఫ
74-75 Chinese Cover Storyindd 74 24515 1150 am
75JUNE-JULY 2015
qύǘĈŎԭħϔϙĀιʘ뼷ĘʄƲŭĝڇۃąƞęՏŚěڱӍ֏זĖĔƀڏDŽ뼶r
ːĘʄӃɯٲŚӃɯਇɘǥ
ȞЌѠ뼶ĔŝЌѠŮĈǎϢӭ뼷Ӛ౨ǕǻύĂƁڝƬĀūǕݱɽˌ쨞Ӛǘŭͳ쨟ǨϐӚƦŪ뼶
ĻગĠǩਓϢ뼷ƦؼшĈۍĉٵґĀƬסĐɒذŠʕђĀϜٲ뼷ґʸˈƞՏĀƜƚ뼶ĀѲʹĄǘŗǡΟǼĀϜٲϐҜȥŪ뼷ƧȺŒŞ΄ąˈľŅȉλĎĀȗЯ뼷ŐଟĀŬǰƅ뼶
ԨĂċກĀɁŞקĄк˟뼶к˟ĄĂċמඵӭŠЌťǘĂɆĀ२ĉě˴உǒˌ뼷ŞƳĘʄĀġķŞь뼷ĄĂċʗŦȏˣߜĂċћ뼵뼵ΜĀˬǎ뼶ƜƚॸĻŗಶůĔƀĀˬǎǟħƜƚɁŞ뼷ŕґʸăɸľĉĀƜƚ뼶
ӃɯѺ۷ࡒĘʄшĈযĀ˥ͳΝNJЪጠŠ۵ĠΦࡡ뼷եϒĀՕNJȉŞĤɭɌĀĠƟNJȠઽʸ뼷ŪąĈĀʄ৫NJ뼶ʋභоŚӚ౨űז쨱ĈŎɸľŭĀġŚԽڄӚ౨ȉѲʹɧϜĀԽŠdžͳ΅ăෲĀΝᴂዣχƎঞĄȘʆɯϢĖĘʄĴĀκɯƥŞ뼶ʞǘᐤҠŠ༽ҠĈŎĀࡊŚĀƳߋӭӚ౨뼶ĔȏբžĝĄ˺ॎӃɯͱƜƚǡӍƜƚŶĀŕމŅ뼶
ͻĘʄŮĈŒѧǫԘĀեϒᆶŝԳŠƬďĻˢТĀसӆŠിӆĝĄڏѩě˺ӃɯĴăĻǸľĀӗމƥŞ뼶
ĤNjƄՃĘʄшĈϿĠڏѩęՏŚ֏זŠěڱĀɁŞ뼷Ʀ۵ĠĀϾӍԄӪЌѠģĝшĈϵɘ뼵मĀʗˡěڱѲ뼶ƜƚॸĞߜˣο˩ܪĀɁŞ뼷ĘʄȜĄĆĀŕՊ뼶˝މ
ƜƚॸăҨছ˝Պć06ĘʄڏѩĂɁϜЬƬݔĀ৫Ţ뼶ĔŝΪφĠŭષ۵ĠDŽˡę˺ĀஉǒˌȜ२ĉěǨ뼵ډԐढ़뼵Ќኃ뼵ঢ়ډфŠஉǒˌʪʸħĂɆ뼷ħƲĂʞĎਓǙҜǡǨλĈĀ৫ŢɆԥ뼶உǒˌԵĈĻગĉνӐКٮЌ৫Ţ뼷ͱĉၰěКĀˬǎ뼶ǩŚĀԐढ़ǂೀ)TCPV$TWPUGFGPŃĻħƜƚʔǻǭ˱뼷ŗӖਓϢĀˍ뼶06ĘʄɆƍĀĄћĂƄȕĀȞʞ뼵ՇҜƺŠџݔ뼷ŕґʸ
ćĔƀڏDŽĤмȞşҘě뼵Ĵল뼵ƜƚŶ৫ŢŗӍΡě뼶ǨŗŚōǩȞײƧʑӘϙ뼵ı҈뼵KOO[JQQ뼵ᅱᅧ뼵วѩŴĶĀƜƚ뼶ڏŠɲϜϙĝ˝ՊćĔƀݭ
АҔćĘʄϒʋභƳΟǼĤܪҠʭ뼷๗ŭĘʄȘűڏѩŞĀnjĴѲʹ
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ТŪιͲĔٯĄƦͲȒĀƂ뼷ĻĄۍĉדኁĀĄЌѠӍӃɯ˖ӪˡĀߊӿϰϰఆĨƚȡ뼷ŊĨӍĴŢϢеɘDŽڥɘ뼶뺭
ćǗŔɫ뼵55뼵ȖŠ)EJCVDžǗŔʘԭħşТĀƎĐ뼷ĉȉĉƥǎĀˈਜঞĄӚӐŠάȱͶŕȶđĀƶК뼶Ţǘߊĉ˴Ďĸ뼷ĈąĔȏǗŔʘĀৗՎ뼷ŢϢеɘDŽɘďȻīΜƦͲڏ뼶Ļ뼷ďϝǡĀŰߧƦҶ뼷ЌѠӍӃɯ˖ӪˡĀߊӿڥఆĨƚȡ뼷ŊĨӍĴŢϢеɘDŽٯɘ뼶뺭뺭
२ĉϢе˖ӪĄࢨˡŪβĀȱਢ뼷ਯȺĄćЌѠ˖Ӫˡ뼶ĂŝśɡĀЌѠκΓīƧźĢŹǜതڌŢƋҠŒũĎ뼷ąĢŹŠതćɳ뼷ĈĠɹ쨵ňĠĴȊ뼷ࡍהŢƋĀڌćϢе˖ӪĔċցΆĘ뼷ЌѠߊӿТăĖЌѠćܦΰɌʐਓϢŦƟĀnjː뼶
ͱϿߊĉ˴ˆ˽ɝĂɝĢŹĔċɝʚ쨰ϢеěǂƚȜŀNjιƈāĀʅȁĄƇĬ쨵ȺǰďĄǥʿĀӷݦȱͶŠϢеĀฑࡄʇ뼶ĂҶŗકƥ뼷ЌѠߊӿƙĀĄqӚӐȱͶrĀŀNj뼷ƦăĄڙᆃĀˈ˱뼶
ljĂċߩղϰϰĄŕՋĀ뼶ƜƚغͱϿĄȁħԚċЌѠȞײ뼵ЌѠĀŞžͱȁЌѠǔɘDŽջĤDžʅȁŢԚĂŝЌѠмŀ뼷ȚЌѠߊӿĈޡȉĔǩದćϢеԒͶ뼷ũ˧ȉŴĶӚӐʸǟȱͶ뼶ȚНʥ쨰ăĻŮʘľǗŔɫͱҽƱĎȉϢеӚӐʸǟȱͶ뼶
ſŚʘěڱȉƜƚŭƼЍěڱ٩ԏ뼷ۈिȜҬφڇʠԄӪӃɯɁ뼷ƦԄӪƜƚȜભŕęˌŒ뼶ȁˤ뼷ĞđćതڌպݰĀě֏ˡġŒĂᤋ뼷ЌѠďκӚӐĂжƬΙ뼵ƬвĀߊӿ뼶
ӍĴŢϢеɘDŽɘĄȌīϢеŕĈвĀƶʑ뼶эɘăȚȩФߊĉ˴ŢϢеŠĔඐŀNjĀȶ˸뼷ģĄƬߊĨƺĀƶʑ뼶ĴǎĄȱਢ뼶ȮŕŶĂơȉϢеԒͶĖĪĂơĀɘăˆ˽ɸľċŇĴ뼶ŚʠϵϢеɆԥϯȗශઆȓѣ49QTNFYKFG˥ʿŢۈƖŞҠě֏ˡɘDŽąĂЬз뼷ʪưФĈĀದćϢеĈߊӿȉŴĶɘ쨱ˤʋ뼷ɸľĀߊĉ˴ΞħŮđŴĶιďΚȥŪӪ뼶ĔċƄࡢħۈƖҠĀߊˌǀȗژąܔѧ쨗
ȁˤ뼷ħąŕęՃʇŞƬߊƯě뼷˄ϢеɘĈвॼ뼷κƙĖŗĪڨǴž쨰s đĈࡄNjŠƱķ뼶ǚŢϢеđϭࡄ
Nj뼷ਯȺĄćƸĀľԘġ뼷ϢеňͲďĨƴśĆĄśǘŬķͱĄȩǚˆޚƦǢ뼶ǞĎ뼷ĈƱķƷĨϢеƱ˖뼷ĂϢеƱ˖뼷ĆŪβĀǴĢƔďƬ뼶߀
s ĠɝũǽКʚϝ뼷˄ɑϢеȀŗĸdž뼶ĔĄĂƞڇϢеϨȉƸĀƤƶʑ뼶ĻŗȮqħƇĬr뼵qƧڒr뼵qƇĬr뼵qɑĆffɑгār뼵qĆĀğʑƧrDžɝƶКũ˧뼶
s ĞѩʑdžɃϢеĀѢˆ뼶ϢеƫĆĀɝʚŶ뼷ăđŮĄӕҢćŦƀ뼷ɝȠȱĀɝʚ뼷ĔƟĆĈĻĨȌīϢеŊĈĞĖĀʋĀƱʜ뼷ģĻŗӚӐŐϢеŢĆĀƱķ뼶
s ыħϢеԵĈҲĀʋ˖Ӫ뼶ϔĄҺ˱ĀȅѮѲʹ˖ӪģӖ
ŗźϢеƴīĆňķ뼷ĨdžɃŴĶĀ뼷ȮƦźŴĶŢĆмŀČƗ뼶
s źϢеƢƅĆdžɃŴĶĀ뼶ěڱĉ˴ƼƔdžɃŴĶߊĝЏʫغĀ뼶ȁˤ뼷ժዓȴ뼷ăđǙᛃ뼷ģăđߣŎǟśѢˆ뼶ȮĆĀɝŠɽʪ뼷ϢеĨѿʓƢƅĆĄdžɃŴĶƥǡǨĸĀƸ뼷ƦؼģěźŴĶƴīĆňժķŠůķ뼶
ʘľȉϢеƥǎĀˈਜŠӍĴĀɘ뼷ăȚĻŗźĆŨэТŪιͲ뼷ƑȶđĀĄĻŗƬĆĀߊĨƺŠϢеĀƫǼ߀뼶
JTKUVKPG)COCTTCĄ49QTNFYKFGɽઠ뼶49QTNFYKFGĄĂؽƖҠۈŝŚʠϵĀϢеɆԥϯȗශઆȓѣ뼷шĈο˩ࡒĀě֏ǀԥ뼶˽ȓѣĪĀۈƖҠӿʗɠħϢеǭȉě֏ȠȱĀјƶ뼶٩ƢނŰ뼷ɑˢˈȉJTKUVKPGԒͶ뼶Ǘ쨰EJTKUVKPGICOCTTCNTCYQTNFYKFGEQO뺭
76JUNE-JULY 2015
qɘăȚȩФߊĉ˴ŢϢеŠĔඐŀNjĀȶ˸뼷ģĄƬߊĨƺĀƶʑ뼶ĴǎĄȱਢ뼶ȮŕŶĂơȉϢеԒͶĖĪĂơĀɘăˆ˽ɸľċ
ŇĴ뼶rCHRISTINE GAMARRA
LRA WorldwideɽઠؽƖҠۈ
ƢԺ
76 Chinese Knowledgeindd 76 24515 1153 am
IBC IBTM China ADindd 50 13515 833 pm
ಌϾ٧
7 Sabah Tourism Board ADindd 7 24515 1235 pm
Twice the percentage of Buyers than in 2013 expect to conduct business valued at over
1million
The 23rd ITampCMA and 18th CTW Asia-Pacific
29 Sep ndash 1 Oct 2015Bangkok Convention Centre at CentralWorld
Bangkok Thailand
Incorporating Luxury Travel
Exhibitors amp Sponsors Corporate Travel ManagersConference DelegatesMedia | Corporate Travel
Exhibitors | MICE amp Luxury TravelBuyers | MICE amp Luxury Travel | Association Professionals amp ExecutivesMedia | MICE amp Luxury Travel
wwwcorporatetravelworldcomapacwwwitcmacom
Look At What We Achieved In 2014
Over 2500 MICE and Corporate Travel professionals including association executives and luxury travel buyers from 55 international territories
84 of Exhibitors expect to receive orders within a year
40 of Buyers confirmed procurement on-site with Exhibitors
Host CountryOrganised By Supported By
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4]S^abX]VP]SBd__^acX]V0bb^RXPcX^]b
Industry PartnergtURXP[0Xa[X]T gtURXP[ET]dT lt^Q[XT0__Pac]Ta
ltTSXP0U[XPcTb
Very impressed with the overall organisation quality of buyers and
remarkable welcome reception euromic Belgium
Exhibitor | Christophe Verstraete Executive Director
Great avenue to obtain research information from diverse regions and
destinations Association of the Polish Media Poland
Media | Robert Pawelek Journalist
I got to renew or discuss contracts and build new relations Panorama-Medica Group Co Ltd Thailand Buyer | Katherina E Lempert-Dober Chairwoman
The discussion session was a good sharing session for all my peers Gemalto Singapore Corporate Travel Manager | Jean Bey Senior Buyer - Asia
52 ITampCMA BKK ADindd 52 13515 806 pm
53JUNE-JULY 2015
THERErsquoS NOTHING LIKEAUSTRALIA
Produced by Business amp Tourism Publishing Asia Pte Ltd and Business Events Australia wwwbusinesseventsaustraliacom wwwbizeventsasiacom
53-68 Australia Supplementindd 53 24515 400 pm
54JUNE-JULY 2015
UNLOCKINGAUSTRALIArsquoSNEWEST TREASURE
The Adelaide Convention Centre welcomes the world to its new state-of-the-art facilities designed with the event plannersrsquo future requirements in mind It is surrounded by premier entertainment sporting and medical precincts and set on the cityrsquos revitalised waterfront district
Find out more about our brand new building at adelaidecccomau
53-68 Australia Supplementindd 54 24515 1145 am
55JUNE-JULY 2015
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56JUNE-JULY 2015
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59JUNE-JULY 2015
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Discover a zoowithout fences
THERErsquoS NOTHING LIKE AUSTRALIA FOR YOUR NEXT BUSINESS EVENTPLAN NOW VISIT AUSTRALIACOMBUSINESSEVENTS
TAU0105_297x420_Zoo_V1indd 1 11052015 520 pm
53-68 Australia Supplementindd 60 24515 1145 am
61JUNE-JULY 2015
Discover a zoowithout fences
THERErsquoS NOTHING LIKE AUSTRALIA FOR YOUR NEXT BUSINESS EVENTPLAN NOW VISIT AUSTRALIACOMBUSINESSEVENTS
TAU0105_297x420_Zoo_V1indd 1 11052015 520 pm
53-68 Australia Supplementindd 61 24515 1146 am
62JUNE-JULY 2015
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AD
EXPERIENCE WORLD CLASS OPENING DECEMBER 2016
Artist impressions courtesy of Hassell + Populous and Darling Harbour Live
Introducing a new world class convention exhibition and
entertainment destination on Sydneyrsquos sparkling harbour
With an integrated design and best practice facilities you will
be within walking distance of Australiarsquos largest business district
financial centre and hub of thought leadership and innovation
ICCSYDNEYCOMSALESICCSYDNEYCOM +612 8297 7600
MANAGED BY AEG OGDEN
THEATRE EXHIBITION CONVENTION
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E X P E R I E N C E U N F O R G E T T A B L E E V E N T S
S Y D N E Y rsquo S M O S T U N I Q U E V E N U E
A U S T R A L I A NT E C H N O L O G Y P A R K
CONFERENCES I EXHIBIT IONS I CORPORATE MEET INGS
TRAINING I FASHION I PRODUCT LAUNCHES
AND MUCH MORE
salesatpcomauPh +61 2 9209 4220wwwatpcomau2 Locomotive StreetEveleigh 2015
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68JUNE-JULY 2015
AD
Contentindd 5 261114 1051 am53-68 Australia Supplementindd 68 24515 1146 am
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Engage
From April 30 to May 10 a total of 235 million visitors ndash including 153000 international attendees ndash took part in 200 events conducted throughout host venue Coex from culture exhibitions and conventions to promotions performances and even a beer festival all of which served as an effective marketing platform for the clusterrsquos stakeholders
Among the major events Asiamania a multi-nation business and cultural trade show running from April 30 to May 3 included promotional booths from Korea Japan China and Russia each exhibiting various cultural assets from across the region Contributing to the local MICE presence was the Seoul Tourism Organization whose promotional stand was modeled after
C-FESTIVAL IN SEOUL DRAWS
GLOBAL AUDIENCETHE INAUGURAL
ldquoC-FESTIVALrdquo PROMOTED THE
CAPABILITIES OF A NEWLY-FORMED
GANGNAM-BASED ldquoMICE CLUSTERrdquo
OF EVENT VENUES SHOPPING AND
ENTERTAINMENT PROVIDERS
Seoulrsquos ancient city walls while the Korea Tourism Organization stand introduced visitors to other national destinations Other key events included a ldquoCulture Techrdquo fair and a ldquoCreative Urdquo exhibition zone The festival was organised by the World Trade Center Seoul MICE Cluster Committee
Created to increase competitiveness and allow for joint marketing strategies among members the MICE Cluster initiative unites 13 major companies involved in the business events community including and surrounding Coex which along with the nearby Korea World Trade Center was recently designated a ldquoSpecial MICE Tourist Zonerdquo by local government agencies Members also include business hotels department stores entertainment complexes PCOs and more such as Korean entertainment agency SM Entertainment which appointed K-pop stars EXO as official C-Festival ambassadors
In addition to the festivalrsquos promotional benefits for its members the ROI across 11 days also demonstrated the effectiveness of the event The Coex Seven Luck Casino a foreigners-only
venue for example saw a 401 percent increase in custom compared with the same period in 2014 while the five-star Grand InterContinental Seoul Parnas ndash also part of the complex ndash saw a 209 percent increase in room occupancy over the same comparative duration
ldquoThrough our first C-Festival we were able to see both new growth and the take-off of the MICE industry which is still a new industry for Seoulrdquo said Coex president and CEO Byun Bokyung He went on to affirm his commitment to ldquocontinue building and showcasing diverse content in order for the Korea World Trade Center to become the centre of the MICE industryrdquo
Stephen Kwak an assistant manager at the Seoul Tourism Organization agreed with the growth potential of the C-Festival in the coming years saying ldquoIt helped Seoul by emphasising various tourist attractions that MICE delegates would enjoy visiting during their stayrdquo With the weekend proving the most popular for Asiamania Kwak said that feedback for the Seoul booth was positive with visitors remarking that it ldquowell-represented the cityrsquos diverse offeringsrdquo
Love Heart Project
WORDS BEN JORDAN
69 Engage Coexindd 69 24515 1149 am
70JUNE-JULY 2015
Engage
With many UNESCO-heritage listed sites and venues in the world to choose from one group chose the much revered West Lake in Hangzhou as the centrepiece for an event Some 90 guests from Canadarsquos York House School travelled to the picturesque destination for a cultural trip planned around a golf tournament
The guests arrived at Hangzhou Sofitel Westlake Hotel on the first day What awaited them was a lavish welcome cocktail and gala dinner set up at the Sky Garden with views of West Lake as its background
The next day was where the program truly began Guests were divided into two groups ndash the Golf group and Parents-Child group ndash according to what guests preferred The group for golf headed for a friendly tournament at Fuchun Resort Golf Club while the other enjoyed a spa session and a tea tasting ceremony The children spent time at Zoo Coffee a creative club located in a shopping mall where its unique set-up resembled a quiet forest wonderland with a myriad of wild animals
Guests then went for a boat ride over West Lake and watched a large landscape live performance created by three renowned directors ndash Zhang
WEST LAKE STORY
A TRIP PLANNED AROUND HANGZHOUrsquoS REVERED WEST LAKE TELLS OF THE DESTINATIONrsquoS RICH
CULTURE AND SCENIC STORIES
Yi Mou Wang Chao Ge and Fan Yue Guests visited the largest isle in West Lake which is called ldquoThree Pools Mirroring the Moonrdquo and covers an area of 6000 square metres The shadow of the isle the elegant garden and the scenic beauty combined makes the isle one of the top 10 West Lake attractions particularly popular during the Mid-Autumn Festival
The group also visited the ancient He Fang Street which has a profound history Consisting of the historical commercial civil and architectural culture of Hangzhou it is the best place
to get acquainted with the destination Groups also enjoyed the ldquoSong Cheng Eternal Loverdquo drama which is known as one of the more acclaimed shows in the world The performance describes the hardship of Liang Zhu ancients the magnificence of Song Palace the fierce battle of Yue Gu Jun the song of Liang Shan Bo and Zhu Ying Tai and the song of the white snake and Xu Xian These stories are told through a spectacular display of sound light and stage effects
70JUNE-JULY 2015
Sofitel Hangzhou Westlake Hotel
Golf tournament
70 Engage Hangzhouindd 70 24515 1149 am
71JUNE-JULY 2015
Engage
Aprilrsquos Wine Down Wednesday organised by ACI HR Solutions and Biz Events Asia gave guests the privilege of a first look at the new Club Lounge at Hotel
Jen Tanglin Singapore (formerly known as Traderrsquos Hotel at Cuscaden Road) Over 90 professionals from
the MICE travel tourism and hospitality sectors networked over drinks and a buffet spread with an
impressive display of sweet treats Guests also had the chance to look at guest rooms on the newly revamped
Club Floor The event was sponsored by Hotel Jen Tanglin Singapore and duetto
HAPPY SNAPS
FROM WINE DOWN
WEDNESDAY
71 Engage Hotel Jen WDWindd 71 24515 1149 am
72JUNE-JULY 2015
ćľŅǴŭƀ뼷āĶɽĄŗۍĉדĀϝĀŞ뼵ϾĀЌѠͱກĀěɁǟħކՠĀǚ뼶ĔȏϝĀŞ뼵ЌѠŠěɁǨͳȩĀĄqಌϾr뼷খأćӃɯӍЌѠ˖Ӫˡġ뼷ĉĶǨɶᅆŠڥĀďĄಌϾĀǃɩ뼷ƦϿĠě֏˺ॎӃɯģĝćĞƶѲʑħϢеǙҜಌϾɆԥ뼶ȁˤ뼷ĔĂʿāĶјǭŗqಌϾrǟħ٧Āǂʚ뼶
ľŅǴċʃ뼷āĶćĂȏοȢКɁʸˋˡʭĀʗˡĉՂNjȒŠğʑ뼷ɝŴĶƧħqಌϾrĪǭػ쨵ĖqಌϾrĴ뼷ƣźŴĶԒĞĖƇĬ쨵뼶ӗęĠĀĉĀƫĄ쨰qಌϾrźŴĶԒĞĖŕķ౯ĀЌѠŠԚċЌѠȞײ뼶ȆƻɝӍqۈिrǟħĂċŞҠƣźŴĶԒĞĖƇĬĴ뼷āĶǨīĖĀĄ쨰NJ뼵Ġʻ뼵Ljǥ뼵ݶиĀʇҌŠȱਢɁ뼶
ឧࡢ뼷ભȘʆĉˍĂĀۈिȢćᎴŐ뼷Ʀďě֏ˡĎĸ뼷ۈिŞҠஅƧĂԿԵĈवƺĀęኧ뼷ڇۃŎƼЍĀԄӪӃɯĉՂǡϰ뼶āĶȠƱ뼷ĔĂԿęĀ
ኧďĄࡒĀNJ뼶ȁˤ뼷āĶјǭŗလिNJۈǟħĔĂʿĀǚǦ뼷ŗĸdžفĀƄਬƺ뼶လف˧ǘdž뼷χƎǢĈԣŭĀ뼷ĄġŚŕƳĀهƞ뼷ԵĈqġŚσفƥيrĀݔ؆뼶அƧƜƚॸćॸĂɁƜƚĂƟ뼷фĘĀလفӲ˴ƄΡȸĠɹ뼵śĠɹ૨뼷ĝđħфĪҍ۵ӲĂśȥſƄᐻĀσ뼶ƄΡۈिŞҠƧƍͳ뼷ƄΡȺໆѲĈĠĬϵɘ뼷ۈि˧ăěģăˆϚȺNJĀ뼶
ćĔċˊʃ၅٧ƀ뼷źāĶĎĂŐΥҨqಌϾrĔċӛʚ뼷ĞĂĞǨͳȩĀĖЪĄƇĬ쨵Ⱥǰ뼷ಌϾ˄ăĂǭđᔐ쨱ಌϾģăĂǭ୨ăĻӍ뼶ŮđāĶҕċԳʇĞĂĞ뼷ȺǰāĶƲĐĝŀƜćಌϾƥġ쨰NJ뼵Ĵǎ뼵Ծ뼵ϔϙŠ뼷ĔĂȏŢāĎĸďĄಌϾ뼶ůķƜćȆĪ뼷ƓěŀƜġĀŇƂ뼷ŕȶđĀĄģđΓīΰĢŹ뼶ڒ
Ƿ୯փఔŨ쨗
ಌϾħˀ좄
ŭʃʃ
ǚтƂύĘʄӃɯٲ뼶ɑջ୯ѮąƬϢеϨȉʇĀ
ȶđȡ뼶
$KXGPVUۈि뼷KDVOſŚĂĀۈिϱǭɆ
$KXGPVUۈिĄŗĪƯĀě˴ӍϱǭЋƶɆ
ȱĈŪ
ɽৠ٧elbizeventsasiacom
௱ᅒ
Ѻᙕĉginabizeventsasiacom
ఫઽ
ৠ٧kristiebizeventsasiacom
72JUNE-JULY 2015
72 Chinese Editorial Lettersindd 72 24515 1150 am
73JUNE-JULY 2015
73MAY 2015
ƼЍ˗ՅЌѠ˥ʿಌϾЌѠˡϘċȞײʗ२ĉƯ뼷ħಌϾЌѠǭąƼĤĀԶѤ뼷ģǞơըdž˽ȞײŢƍͳಌϾӃDŽĀăגɸɾ뼶˗ՅЌѠ२ĉƯȜƍͳѲʹȉಌϾժΆʪʸćĂŐ뼷ƯʭѲʹҺʓа뼷ɡӴĀԜӍࠒΙĀ˝ՊƑħϭދ뼶ȮύNjęϙѲʹ+CEQDWEEKѲʹ˄ύʕᘶƋʕǟĀĻːࢬѱΙǝ뼷ĖƋʕďĀՒŞጣ뼷ǞĖƬԐԵ뼷ఁบጣ뼷৯χƯغĉ˴˖뼷ƲĂċժΆĝɩĖߙϜߝ뼶
ć˗ՅЌѠ२ĉƯĘ뼷ȜĈʈʞɩľߙϜাۋĀƯغĉ˴ΏDŽ˖Ӫ뼷ȺġಗĂǩDŽ؈ǂೀ뼵Ăǩೀ뼵Ăǩ˗Յਓĉ˴뼷ŗӍĂǩƼЍਓϢ˖Ӫǀȗ뼷ŴĶȜࡄħਓϢĘԭċȡĀ˖Ӫ뼶źƲʞऒĀਓϢʠߔಌϾӃDŽĀχ₈Ƭʇ뼶
ĤȀะɸľʞĎĢſŚʘ뼵96뼵չՍȓѣ뼵ՍၽݭDŽ뼵ଔӘݭDŽŠײĀӅśଋąύݔƬЌѠמćĤȀะऄЌѠঢ়ډЌťࢨƬЌѠݔDŽĀмȞॏě뼶ćॏěĘ뼷ڏˡߊͳȩˋśଋਓॏ˽מćƼЍĀŕĤмˡ뼶5ampŚܕߝĈՃȓѣ쨞ĤȀะ쨟ɽઠKUCڱӍěجƖҠӍūǕ쨣Ӄɯ뼵ƱůۈGGJCPԶФ뼷ˤơƜƚħęŝՇҜąĂċĻŗःˤιȸ뼵จęĉȱͶŠąݔƬЌѠŕĤƚяĀĂċݘČƯě뼶
73JUNE-JULY 2015
ɾϒǛТঢ়ЌѠמġŕęĀΪӃࢰȞײǛĎӽȜɘɾϒ⏜ࠑ뼶٩ʹćŭũˡ뼷⏜ࠑǛĎӽʇҌȜшĈǎϢӭ뼷˄ѲĈǚϗᤂːƶМĀěڱӍƜƚɁŞ뼷ಗƪċၰěढ़Šċěڱढ़뼶ˤơş֏ϝĄҬŅŭǛТঢ়ЌѠמȉ1TKGPVCN5GC8KNNCUCPFQVGNQORCP[VFڑ፴ৗڱćǘ⏜ࠑũѲ˟ȷǛĎӽЌѠŗĎĀԨĂċϝ뼶
क़Ś쨞OCTCӘЌѠӍʇҌ҈ثQVGNU4GUQTVU쨟ǘඳୌसӘራҠũѲĀ҈ثӘЌѠ쨞OCTC$CPIMQM쨟ć˥ūڏDŽąοȢКĀũˡ౯К뼶҈ثӘЌѠѲĈǎϢӭ뼵Ăċঢ়ډƄ˪േ౸뼵ĂŝʞǘljڝĀЌť뼵ĂċĐɒذƬʇħМƬĀƄჾКၰěढ़뼷ŗӍƪċĠβĨढ़뼶ĠβĨढ़ĀʋύරඌغŪ뼷ĻźӖĀĢƔʾϞɌʭ뼶ب
73 Chinese Sound Bitesindd 73 24515 430 pm
74JUNE-JULY 2015
ŊĈĉĻŗΞĘʄĄĂǝƄՃĻĨ뼵ĠĠӴĀŚęĝ뼶ȺۍĉדĀटĐę뼵ᇱЉĀΝբŠƍͳĀ϶ᇫሊş֏ĀŀƚໆѲȢĄġŚǀ뼶ȮϾĀʁĤҠ뼵ăߟĀĤĐŞઝǒҠĖōǩĀʋභ뼷ĘʄƄĴƄăćᄏƜƺŠŀƯ뼶
ĘʄĨŪħġŚě֏ˡĀȶ뼷פą؈ŠӃɯٲŢ˺ॎӃɯˡӪĀڇŠ؈ॸဩ뼷ԨĂĈϙʲɫĄˬιʘĀşТ뼷ȺˢϞవȘʆęΝ뼶ăΡǷȮċŚŝǝΝśşǡϰĘʄ뼷ĝĨڨǷŗŕŨĀĴǎĖТ뼶ĘʄӃɯٲŚӃɯਇɘǥːϵŀȩФ뼷ύǘĈŎԭħϔϙĀιʘ뼷ĘʄƲŭĝڇۃąƞęՏŚěڱӍ֏זĖĔƀڏDŽ뼷Ȇġďಗą(QTOWNCวݭġŚę˺ظ뼵ցЍ҈뼷ŗӍɩᕹϝĀĘʄŚĴظঌєŠĘʄŚǗΆ뼶
ϝĀŞϯȗȓѣӍƜƚॸȓѣXGPVU6TCXGNUKCƼЍჼƂɽǀȗCZCPVCUWYCPćă΅ǡŗ+ɮŝĀǻśଋąćĘʄڏDŽĀŚě˺Ӄɯűזě쨞+6JKPC쨟뼶Ŵćˈɩ$KXGPVUۈिਲ਼ɝĴȩФ뼷ĘʄćĔŭƀşŀąňęĀȻ뼷ƦؼĝĄŎᇫሊĀƶˋş֏뼶
qŢǘěغڱĎĸ뼷ĘʄĻĸԵĂНĈϙʲɫ뼷ƦؼąƄՃĻĨ뼶פąЌѠƥʋ뼷ĘʄŃĈňĠăǜՏĀɁŞŗӍԵĈȆŞɡĀբžŴĶ˝Պ뼶r
ěڱɁŞҤćĘʄĘʄшĈϿĠęՏě֏Ɂࢰ뼶ĘʄĤŚűז֏ƺĀŚڇۃġķďĄȺġĂċŕԵזӍƜƚɁࢰ뼷ƦؼģĄĠŭĎŚޱǫʕˡѩŞ뼶ĘʄȘűě֏ġķģĄڏěĀז֏ԨĂċډĀŚě֏ɁŞ뼷ƑĄڏѩĂȸ֏ěƂĀχџ˝Պ뼶ԨĂċџলĀɁŞĄĘʄŚěڱġķ뼶ĔċŗڏѩęՏŚěڱ뼵ԄӪΡƦʄʭʋĀěڱġķŞހŝݖઽͲġķ뼷ʁƶdž
Ęʄě֏ˡLjϋ˓ஸ
Ǘ˸뼷ȉʋභоŚӚ౨եȠʫ뼷ιʘѲƶϔŨຂ뼷ŞȗʞīĐћয뼶ěڱġķшĈĂċǚϗːƶМ뼷ĻગĉĀƄჾՏၰěढ़ŠċęŇăDž뼵ɧϜᰋࡊĀĠβĨěڱढ़뼷ߴĈŕϵɘĀƬڐͶՕӍǜཥѲ뼶ˤʋ뼷ěڱġķʭģѲɪĀʁƶեęЌѠ뼷шĈǎբҍϾϢӭ뼷ѲӍěڱԜӝ˖ӪमƼ뼷ĻӖՏĀěڱŠƜƚ뼶qrƼЍΡ뼵2ʠĉěӍͶԉěڱ뼵ljۈिş֏ݭDŽŭěŗӍġŚŭĘʄȘűěũDZȐၰĝćĔƀڏDŽ뼷˄ɩĖƶ뼶
ĘʄŕĤɁࢰ숯숯Śŝě֏ġķ쩑ӅNJǩ؆ħ0CVKQPCNZJKDKVKQPCPF
QPXGPVKQPGPVGT쨞5JCPIJCK쨟뼷Һ؆q0쨞5JCPIJCK쨟r쩓Āśƍ뼷ȜźϿĠۈƖŞҠĀതڌŢƋᓮƔ˫ɡ뼶Śŝě֏ġķύŚŝԄӪˌŠĘʄ؈ʸǟդӚ뼷ɽӚ౨ǚϗħоːƶМ뼷؆Șʆƥŕ뼶ě֏ġķшĈоːƶМĀبʭ֏ɁŠоːƶМĀبʋ֏Ɂ뼶بʭ֏ɁಗċęՏ֏ढ़Šċ٣ܪևŇĀ֏ढ़뼶ƲĂċęՏ֏ढ़ĀǚϗħːƶМ뼷ևŇĀ֏ढ़קːƶМ뼷խǫߴĻˢТ֏ढ़뼶ˤʋ뼷Śŝě֏ġķģѲĈċęŇăDžĀěڱढ़뼷ĻગĂχƁԮĉăDž뼶ǟħϝǡȘʆĘǚϗŕę뼵njːŕƬĀě֏ෞʸɆϝ뼷Śŝě֏ġķנמˀ뼵ઝǒ뼵Ԑߺ뼵ǘĂɆ뼷ŃѲĈѩȓ뼵Ԅˡġķ뼵ɪЌѠDžѲ뼶
Ĉqʁƶแrƥ؆ĀĘʄŗȺযĀęڇۃĀӃɯѺ۷ࡒNJЪጠŗӍՏĀŚě֏ƜƚǡĎڏѩ뼶
ǚтƂ
NJ졿ఫ
74-75 Chinese Cover Storyindd 74 24515 1150 am
75JUNE-JULY 2015
qύǘĈŎԭħϔϙĀιʘ뼷ĘʄƲŭĝڇۃąƞęՏŚěڱӍ֏זĖĔƀڏDŽ뼶r
ːĘʄӃɯٲŚӃɯਇɘǥ
ȞЌѠ뼶ĔŝЌѠŮĈǎϢӭ뼷Ӛ౨ǕǻύĂƁڝƬĀūǕݱɽˌ쨞Ӛǘŭͳ쨟ǨϐӚƦŪ뼶
ĻગĠǩਓϢ뼷ƦؼшĈۍĉٵґĀƬסĐɒذŠʕђĀϜٲ뼷ґʸˈƞՏĀƜƚ뼶ĀѲʹĄǘŗǡΟǼĀϜٲϐҜȥŪ뼷ƧȺŒŞ΄ąˈľŅȉλĎĀȗЯ뼷ŐଟĀŬǰƅ뼶
ԨĂċກĀɁŞקĄк˟뼶к˟ĄĂċמඵӭŠЌťǘĂɆĀ२ĉě˴உǒˌ뼷ŞƳĘʄĀġķŞь뼷ĄĂċʗŦȏˣߜĂċћ뼵뼵ΜĀˬǎ뼶ƜƚॸĻŗಶůĔƀĀˬǎǟħƜƚɁŞ뼷ŕґʸăɸľĉĀƜƚ뼶
ӃɯѺ۷ࡒĘʄшĈযĀ˥ͳΝNJЪጠŠ۵ĠΦࡡ뼷եϒĀՕNJȉŞĤɭɌĀĠƟNJȠઽʸ뼷ŪąĈĀʄ৫NJ뼶ʋභоŚӚ౨űז쨱ĈŎɸľŭĀġŚԽڄӚ౨ȉѲʹɧϜĀԽŠdžͳ΅ăෲĀΝᴂዣχƎঞĄȘʆɯϢĖĘʄĴĀκɯƥŞ뼶ʞǘᐤҠŠ༽ҠĈŎĀࡊŚĀƳߋӭӚ౨뼶ĔȏբžĝĄ˺ॎӃɯͱƜƚǡӍƜƚŶĀŕމŅ뼶
ͻĘʄŮĈŒѧǫԘĀեϒᆶŝԳŠƬďĻˢТĀसӆŠിӆĝĄڏѩě˺ӃɯĴăĻǸľĀӗމƥŞ뼶
ĤNjƄՃĘʄшĈϿĠڏѩęՏŚ֏זŠěڱĀɁŞ뼷Ʀ۵ĠĀϾӍԄӪЌѠģĝшĈϵɘ뼵मĀʗˡěڱѲ뼶ƜƚॸĞߜˣο˩ܪĀɁŞ뼷ĘʄȜĄĆĀŕՊ뼶˝މ
ƜƚॸăҨছ˝Պć06ĘʄڏѩĂɁϜЬƬݔĀ৫Ţ뼶ĔŝΪφĠŭષ۵ĠDŽˡę˺ĀஉǒˌȜ२ĉěǨ뼵ډԐढ़뼵Ќኃ뼵ঢ়ډфŠஉǒˌʪʸħĂɆ뼷ħƲĂʞĎਓǙҜǡǨλĈĀ৫ŢɆԥ뼶உǒˌԵĈĻગĉνӐКٮЌ৫Ţ뼷ͱĉၰěКĀˬǎ뼶ǩŚĀԐढ़ǂೀ)TCPV$TWPUGFGPŃĻħƜƚʔǻǭ˱뼷ŗӖਓϢĀˍ뼶06ĘʄɆƍĀĄћĂƄȕĀȞʞ뼵ՇҜƺŠџݔ뼷ŕґʸ
ćĔƀڏDŽĤмȞşҘě뼵Ĵল뼵ƜƚŶ৫ŢŗӍΡě뼶ǨŗŚōǩȞײƧʑӘϙ뼵ı҈뼵KOO[JQQ뼵ᅱᅧ뼵วѩŴĶĀƜƚ뼶ڏŠɲϜϙĝ˝ՊćĔƀݭ
АҔćĘʄϒʋභƳΟǼĤܪҠʭ뼷๗ŭĘʄȘűڏѩŞĀnjĴѲʹ
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76JUNE-JULY 2015
ТŪιͲĔٯĄƦͲȒĀƂ뼷ĻĄۍĉדኁĀĄЌѠӍӃɯ˖ӪˡĀߊӿϰϰఆĨƚȡ뼷ŊĨӍĴŢϢеɘDŽڥɘ뼶뺭
ćǗŔɫ뼵55뼵ȖŠ)EJCVDžǗŔʘԭħşТĀƎĐ뼷ĉȉĉƥǎĀˈਜঞĄӚӐŠάȱͶŕȶđĀƶК뼶Ţǘߊĉ˴Ďĸ뼷ĈąĔȏǗŔʘĀৗՎ뼷ŢϢеɘDŽɘďȻīΜƦͲڏ뼶Ļ뼷ďϝǡĀŰߧƦҶ뼷ЌѠӍӃɯ˖ӪˡĀߊӿڥఆĨƚȡ뼷ŊĨӍĴŢϢеɘDŽٯɘ뼶뺭뺭
२ĉϢе˖ӪĄࢨˡŪβĀȱਢ뼷ਯȺĄćЌѠ˖Ӫˡ뼶ĂŝśɡĀЌѠκΓīƧźĢŹǜതڌŢƋҠŒũĎ뼷ąĢŹŠതćɳ뼷ĈĠɹ쨵ňĠĴȊ뼷ࡍהŢƋĀڌćϢе˖ӪĔċցΆĘ뼷ЌѠߊӿТăĖЌѠćܦΰɌʐਓϢŦƟĀnjː뼶
ͱϿߊĉ˴ˆ˽ɝĂɝĢŹĔċɝʚ쨰ϢеěǂƚȜŀNjιƈāĀʅȁĄƇĬ쨵ȺǰďĄǥʿĀӷݦȱͶŠϢеĀฑࡄʇ뼶ĂҶŗકƥ뼷ЌѠߊӿƙĀĄqӚӐȱͶrĀŀNj뼷ƦăĄڙᆃĀˈ˱뼶
ljĂċߩղϰϰĄŕՋĀ뼶ƜƚغͱϿĄȁħԚċЌѠȞײ뼵ЌѠĀŞžͱȁЌѠǔɘDŽջĤDžʅȁŢԚĂŝЌѠмŀ뼷ȚЌѠߊӿĈޡȉĔǩದćϢеԒͶ뼷ũ˧ȉŴĶӚӐʸǟȱͶ뼶ȚНʥ쨰ăĻŮʘľǗŔɫͱҽƱĎȉϢеӚӐʸǟȱͶ뼶
ſŚʘěڱȉƜƚŭƼЍěڱ٩ԏ뼷ۈिȜҬφڇʠԄӪӃɯɁ뼷ƦԄӪƜƚȜભŕęˌŒ뼶ȁˤ뼷ĞđćതڌպݰĀě֏ˡġŒĂᤋ뼷ЌѠďκӚӐĂжƬΙ뼵ƬвĀߊӿ뼶
ӍĴŢϢеɘDŽɘĄȌīϢеŕĈвĀƶʑ뼶эɘăȚȩФߊĉ˴ŢϢеŠĔඐŀNjĀȶ˸뼷ģĄƬߊĨƺĀƶʑ뼶ĴǎĄȱਢ뼶ȮŕŶĂơȉϢеԒͶĖĪĂơĀɘăˆ˽ɸľċŇĴ뼶ŚʠϵϢеɆԥϯȗශઆȓѣ49QTNFYKFG˥ʿŢۈƖŞҠě֏ˡɘDŽąĂЬз뼷ʪưФĈĀದćϢеĈߊӿȉŴĶɘ쨱ˤʋ뼷ɸľĀߊĉ˴ΞħŮđŴĶιďΚȥŪӪ뼶ĔċƄࡢħۈƖҠĀߊˌǀȗژąܔѧ쨗
ȁˤ뼷ħąŕęՃʇŞƬߊƯě뼷˄ϢеɘĈвॼ뼷κƙĖŗĪڨǴž쨰s đĈࡄNjŠƱķ뼶ǚŢϢеđϭࡄ
Nj뼷ਯȺĄćƸĀľԘġ뼷ϢеňͲďĨƴśĆĄśǘŬķͱĄȩǚˆޚƦǢ뼶ǞĎ뼷ĈƱķƷĨϢеƱ˖뼷ĂϢеƱ˖뼷ĆŪβĀǴĢƔďƬ뼶߀
s ĠɝũǽКʚϝ뼷˄ɑϢеȀŗĸdž뼶ĔĄĂƞڇϢеϨȉƸĀƤƶʑ뼶ĻŗȮqħƇĬr뼵qƧڒr뼵qƇĬr뼵qɑĆffɑгār뼵qĆĀğʑƧrDžɝƶКũ˧뼶
s ĞѩʑdžɃϢеĀѢˆ뼶ϢеƫĆĀɝʚŶ뼷ăđŮĄӕҢćŦƀ뼷ɝȠȱĀɝʚ뼷ĔƟĆĈĻĨȌīϢеŊĈĞĖĀʋĀƱʜ뼷ģĻŗӚӐŐϢеŢĆĀƱķ뼶
s ыħϢеԵĈҲĀʋ˖Ӫ뼶ϔĄҺ˱ĀȅѮѲʹ˖ӪģӖ
ŗźϢеƴīĆňķ뼷ĨdžɃŴĶĀ뼷ȮƦźŴĶŢĆмŀČƗ뼶
s źϢеƢƅĆdžɃŴĶĀ뼶ěڱĉ˴ƼƔdžɃŴĶߊĝЏʫغĀ뼶ȁˤ뼷ժዓȴ뼷ăđǙᛃ뼷ģăđߣŎǟśѢˆ뼶ȮĆĀɝŠɽʪ뼷ϢеĨѿʓƢƅĆĄdžɃŴĶƥǡǨĸĀƸ뼷ƦؼģěźŴĶƴīĆňժķŠůķ뼶
ʘľȉϢеƥǎĀˈਜŠӍĴĀɘ뼷ăȚĻŗźĆŨэТŪιͲ뼷ƑȶđĀĄĻŗƬĆĀߊĨƺŠϢеĀƫǼ߀뼶
JTKUVKPG)COCTTCĄ49QTNFYKFGɽઠ뼶49QTNFYKFGĄĂؽƖҠۈŝŚʠϵĀϢеɆԥϯȗශઆȓѣ뼷шĈο˩ࡒĀě֏ǀԥ뼶˽ȓѣĪĀۈƖҠӿʗɠħϢеǭȉě֏ȠȱĀјƶ뼶٩ƢނŰ뼷ɑˢˈȉJTKUVKPGԒͶ뼶Ǘ쨰EJTKUVKPGICOCTTCNTCYQTNFYKFGEQO뺭
76JUNE-JULY 2015
qɘăȚȩФߊĉ˴ŢϢеŠĔඐŀNjĀȶ˸뼷ģĄƬߊĨƺĀƶʑ뼶ĴǎĄȱਢ뼶ȮŕŶĂơȉϢеԒͶĖĪĂơĀɘăˆ˽ɸľċ
ŇĴ뼶rCHRISTINE GAMARRA
LRA WorldwideɽઠؽƖҠۈ
ƢԺ
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IBC IBTM China ADindd 50 13515 833 pm
ಌϾ٧
7 Sabah Tourism Board ADindd 7 24515 1235 pm
53JUNE-JULY 2015
THERErsquoS NOTHING LIKEAUSTRALIA
Produced by Business amp Tourism Publishing Asia Pte Ltd and Business Events Australia wwwbusinesseventsaustraliacom wwwbizeventsasiacom
53-68 Australia Supplementindd 53 24515 400 pm
54JUNE-JULY 2015
UNLOCKINGAUSTRALIArsquoSNEWEST TREASURE
The Adelaide Convention Centre welcomes the world to its new state-of-the-art facilities designed with the event plannersrsquo future requirements in mind It is surrounded by premier entertainment sporting and medical precincts and set on the cityrsquos revitalised waterfront district
Find out more about our brand new building at adelaidecccomau
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Discover a zoowithout fences
THERErsquoS NOTHING LIKE AUSTRALIA FOR YOUR NEXT BUSINESS EVENTPLAN NOW VISIT AUSTRALIACOMBUSINESSEVENTS
TAU0105_297x420_Zoo_V1indd 1 11052015 520 pm
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61JUNE-JULY 2015
Discover a zoowithout fences
THERErsquoS NOTHING LIKE AUSTRALIA FOR YOUR NEXT BUSINESS EVENTPLAN NOW VISIT AUSTRALIACOMBUSINESSEVENTS
TAU0105_297x420_Zoo_V1indd 1 11052015 520 pm
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AD
EXPERIENCE WORLD CLASS OPENING DECEMBER 2016
Artist impressions courtesy of Hassell + Populous and Darling Harbour Live
Introducing a new world class convention exhibition and
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With an integrated design and best practice facilities you will
be within walking distance of Australiarsquos largest business district
financial centre and hub of thought leadership and innovation
ICCSYDNEYCOMSALESICCSYDNEYCOM +612 8297 7600
MANAGED BY AEG OGDEN
THEATRE EXHIBITION CONVENTION
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E X P E R I E N C E U N F O R G E T T A B L E E V E N T S
S Y D N E Y rsquo S M O S T U N I Q U E V E N U E
A U S T R A L I A NT E C H N O L O G Y P A R K
CONFERENCES I EXHIBIT IONS I CORPORATE MEET INGS
TRAINING I FASHION I PRODUCT LAUNCHES
AND MUCH MORE
salesatpcomauPh +61 2 9209 4220wwwatpcomau2 Locomotive StreetEveleigh 2015
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Contentindd 5 261114 1051 am53-68 Australia Supplementindd 68 24515 1146 am
69JUNE-JULY 2015
Engage
From April 30 to May 10 a total of 235 million visitors ndash including 153000 international attendees ndash took part in 200 events conducted throughout host venue Coex from culture exhibitions and conventions to promotions performances and even a beer festival all of which served as an effective marketing platform for the clusterrsquos stakeholders
Among the major events Asiamania a multi-nation business and cultural trade show running from April 30 to May 3 included promotional booths from Korea Japan China and Russia each exhibiting various cultural assets from across the region Contributing to the local MICE presence was the Seoul Tourism Organization whose promotional stand was modeled after
C-FESTIVAL IN SEOUL DRAWS
GLOBAL AUDIENCETHE INAUGURAL
ldquoC-FESTIVALrdquo PROMOTED THE
CAPABILITIES OF A NEWLY-FORMED
GANGNAM-BASED ldquoMICE CLUSTERrdquo
OF EVENT VENUES SHOPPING AND
ENTERTAINMENT PROVIDERS
Seoulrsquos ancient city walls while the Korea Tourism Organization stand introduced visitors to other national destinations Other key events included a ldquoCulture Techrdquo fair and a ldquoCreative Urdquo exhibition zone The festival was organised by the World Trade Center Seoul MICE Cluster Committee
Created to increase competitiveness and allow for joint marketing strategies among members the MICE Cluster initiative unites 13 major companies involved in the business events community including and surrounding Coex which along with the nearby Korea World Trade Center was recently designated a ldquoSpecial MICE Tourist Zonerdquo by local government agencies Members also include business hotels department stores entertainment complexes PCOs and more such as Korean entertainment agency SM Entertainment which appointed K-pop stars EXO as official C-Festival ambassadors
In addition to the festivalrsquos promotional benefits for its members the ROI across 11 days also demonstrated the effectiveness of the event The Coex Seven Luck Casino a foreigners-only
venue for example saw a 401 percent increase in custom compared with the same period in 2014 while the five-star Grand InterContinental Seoul Parnas ndash also part of the complex ndash saw a 209 percent increase in room occupancy over the same comparative duration
ldquoThrough our first C-Festival we were able to see both new growth and the take-off of the MICE industry which is still a new industry for Seoulrdquo said Coex president and CEO Byun Bokyung He went on to affirm his commitment to ldquocontinue building and showcasing diverse content in order for the Korea World Trade Center to become the centre of the MICE industryrdquo
Stephen Kwak an assistant manager at the Seoul Tourism Organization agreed with the growth potential of the C-Festival in the coming years saying ldquoIt helped Seoul by emphasising various tourist attractions that MICE delegates would enjoy visiting during their stayrdquo With the weekend proving the most popular for Asiamania Kwak said that feedback for the Seoul booth was positive with visitors remarking that it ldquowell-represented the cityrsquos diverse offeringsrdquo
Love Heart Project
WORDS BEN JORDAN
69 Engage Coexindd 69 24515 1149 am
70JUNE-JULY 2015
Engage
With many UNESCO-heritage listed sites and venues in the world to choose from one group chose the much revered West Lake in Hangzhou as the centrepiece for an event Some 90 guests from Canadarsquos York House School travelled to the picturesque destination for a cultural trip planned around a golf tournament
The guests arrived at Hangzhou Sofitel Westlake Hotel on the first day What awaited them was a lavish welcome cocktail and gala dinner set up at the Sky Garden with views of West Lake as its background
The next day was where the program truly began Guests were divided into two groups ndash the Golf group and Parents-Child group ndash according to what guests preferred The group for golf headed for a friendly tournament at Fuchun Resort Golf Club while the other enjoyed a spa session and a tea tasting ceremony The children spent time at Zoo Coffee a creative club located in a shopping mall where its unique set-up resembled a quiet forest wonderland with a myriad of wild animals
Guests then went for a boat ride over West Lake and watched a large landscape live performance created by three renowned directors ndash Zhang
WEST LAKE STORY
A TRIP PLANNED AROUND HANGZHOUrsquoS REVERED WEST LAKE TELLS OF THE DESTINATIONrsquoS RICH
CULTURE AND SCENIC STORIES
Yi Mou Wang Chao Ge and Fan Yue Guests visited the largest isle in West Lake which is called ldquoThree Pools Mirroring the Moonrdquo and covers an area of 6000 square metres The shadow of the isle the elegant garden and the scenic beauty combined makes the isle one of the top 10 West Lake attractions particularly popular during the Mid-Autumn Festival
The group also visited the ancient He Fang Street which has a profound history Consisting of the historical commercial civil and architectural culture of Hangzhou it is the best place
to get acquainted with the destination Groups also enjoyed the ldquoSong Cheng Eternal Loverdquo drama which is known as one of the more acclaimed shows in the world The performance describes the hardship of Liang Zhu ancients the magnificence of Song Palace the fierce battle of Yue Gu Jun the song of Liang Shan Bo and Zhu Ying Tai and the song of the white snake and Xu Xian These stories are told through a spectacular display of sound light and stage effects
70JUNE-JULY 2015
Sofitel Hangzhou Westlake Hotel
Golf tournament
70 Engage Hangzhouindd 70 24515 1149 am
71JUNE-JULY 2015
Engage
Aprilrsquos Wine Down Wednesday organised by ACI HR Solutions and Biz Events Asia gave guests the privilege of a first look at the new Club Lounge at Hotel
Jen Tanglin Singapore (formerly known as Traderrsquos Hotel at Cuscaden Road) Over 90 professionals from
the MICE travel tourism and hospitality sectors networked over drinks and a buffet spread with an
impressive display of sweet treats Guests also had the chance to look at guest rooms on the newly revamped
Club Floor The event was sponsored by Hotel Jen Tanglin Singapore and duetto
HAPPY SNAPS
FROM WINE DOWN
WEDNESDAY
71 Engage Hotel Jen WDWindd 71 24515 1149 am
72JUNE-JULY 2015
ćľŅǴŭƀ뼷āĶɽĄŗۍĉדĀϝĀŞ뼵ϾĀЌѠͱກĀěɁǟħކՠĀǚ뼶ĔȏϝĀŞ뼵ЌѠŠěɁǨͳȩĀĄqಌϾr뼷খأćӃɯӍЌѠ˖Ӫˡġ뼷ĉĶǨɶᅆŠڥĀďĄಌϾĀǃɩ뼷ƦϿĠě֏˺ॎӃɯģĝćĞƶѲʑħϢеǙҜಌϾɆԥ뼶ȁˤ뼷ĔĂʿāĶјǭŗqಌϾrǟħ٧Āǂʚ뼶
ľŅǴċʃ뼷āĶćĂȏοȢКɁʸˋˡʭĀʗˡĉՂNjȒŠğʑ뼷ɝŴĶƧħqಌϾrĪǭػ쨵ĖqಌϾrĴ뼷ƣźŴĶԒĞĖƇĬ쨵뼶ӗęĠĀĉĀƫĄ쨰qಌϾrźŴĶԒĞĖŕķ౯ĀЌѠŠԚċЌѠȞײ뼶ȆƻɝӍqۈिrǟħĂċŞҠƣźŴĶԒĞĖƇĬĴ뼷āĶǨīĖĀĄ쨰NJ뼵Ġʻ뼵Ljǥ뼵ݶиĀʇҌŠȱਢɁ뼶
ឧࡢ뼷ભȘʆĉˍĂĀۈिȢćᎴŐ뼷Ʀďě֏ˡĎĸ뼷ۈिŞҠஅƧĂԿԵĈवƺĀęኧ뼷ڇۃŎƼЍĀԄӪӃɯĉՂǡϰ뼶āĶȠƱ뼷ĔĂԿęĀ
ኧďĄࡒĀNJ뼶ȁˤ뼷āĶјǭŗလिNJۈǟħĔĂʿĀǚǦ뼷ŗĸdžفĀƄਬƺ뼶လف˧ǘdž뼷χƎǢĈԣŭĀ뼷ĄġŚŕƳĀهƞ뼷ԵĈqġŚσفƥيrĀݔ؆뼶அƧƜƚॸćॸĂɁƜƚĂƟ뼷фĘĀလفӲ˴ƄΡȸĠɹ뼵śĠɹ૨뼷ĝđħфĪҍ۵ӲĂśȥſƄᐻĀσ뼶ƄΡۈिŞҠƧƍͳ뼷ƄΡȺໆѲĈĠĬϵɘ뼷ۈि˧ăěģăˆϚȺNJĀ뼶
ćĔċˊʃ၅٧ƀ뼷źāĶĎĂŐΥҨqಌϾrĔċӛʚ뼷ĞĂĞǨͳȩĀĖЪĄƇĬ쨵Ⱥǰ뼷ಌϾ˄ăĂǭđᔐ쨱ಌϾģăĂǭ୨ăĻӍ뼶ŮđāĶҕċԳʇĞĂĞ뼷ȺǰāĶƲĐĝŀƜćಌϾƥġ쨰NJ뼵Ĵǎ뼵Ծ뼵ϔϙŠ뼷ĔĂȏŢāĎĸďĄಌϾ뼶ůķƜćȆĪ뼷ƓěŀƜġĀŇƂ뼷ŕȶđĀĄģđΓīΰĢŹ뼶ڒ
Ƿ୯փఔŨ쨗
ಌϾħˀ좄
ŭʃʃ
ǚтƂύĘʄӃɯٲ뼶ɑջ୯ѮąƬϢеϨȉʇĀ
ȶđȡ뼶
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$KXGPVUۈिĄŗĪƯĀě˴ӍϱǭЋƶɆ
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ɽৠ٧elbizeventsasiacom
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72JUNE-JULY 2015
72 Chinese Editorial Lettersindd 72 24515 1150 am
73JUNE-JULY 2015
73MAY 2015
ƼЍ˗ՅЌѠ˥ʿಌϾЌѠˡϘċȞײʗ२ĉƯ뼷ħಌϾЌѠǭąƼĤĀԶѤ뼷ģǞơըdž˽ȞײŢƍͳಌϾӃDŽĀăגɸɾ뼶˗ՅЌѠ२ĉƯȜƍͳѲʹȉಌϾժΆʪʸćĂŐ뼷ƯʭѲʹҺʓа뼷ɡӴĀԜӍࠒΙĀ˝ՊƑħϭދ뼶ȮύNjęϙѲʹ+CEQDWEEKѲʹ˄ύʕᘶƋʕǟĀĻːࢬѱΙǝ뼷ĖƋʕďĀՒŞጣ뼷ǞĖƬԐԵ뼷ఁบጣ뼷৯χƯغĉ˴˖뼷ƲĂċժΆĝɩĖߙϜߝ뼶
ć˗ՅЌѠ२ĉƯĘ뼷ȜĈʈʞɩľߙϜাۋĀƯغĉ˴ΏDŽ˖Ӫ뼷ȺġಗĂǩDŽ؈ǂೀ뼵Ăǩೀ뼵Ăǩ˗Յਓĉ˴뼷ŗӍĂǩƼЍਓϢ˖Ӫǀȗ뼷ŴĶȜࡄħਓϢĘԭċȡĀ˖Ӫ뼶źƲʞऒĀਓϢʠߔಌϾӃDŽĀχ₈Ƭʇ뼶
ĤȀะɸľʞĎĢſŚʘ뼵96뼵չՍȓѣ뼵ՍၽݭDŽ뼵ଔӘݭDŽŠײĀӅśଋąύݔƬЌѠמćĤȀะऄЌѠঢ়ډЌťࢨƬЌѠݔDŽĀмȞॏě뼶ćॏěĘ뼷ڏˡߊͳȩˋśଋਓॏ˽מćƼЍĀŕĤмˡ뼶5ampŚܕߝĈՃȓѣ쨞ĤȀะ쨟ɽઠKUCڱӍěجƖҠӍūǕ쨣Ӄɯ뼵ƱůۈGGJCPԶФ뼷ˤơƜƚħęŝՇҜąĂċĻŗःˤιȸ뼵จęĉȱͶŠąݔƬЌѠŕĤƚяĀĂċݘČƯě뼶
73JUNE-JULY 2015
ɾϒǛТঢ়ЌѠמġŕęĀΪӃࢰȞײǛĎӽȜɘɾϒ⏜ࠑ뼶٩ʹćŭũˡ뼷⏜ࠑǛĎӽʇҌȜшĈǎϢӭ뼷˄ѲĈǚϗᤂːƶМĀěڱӍƜƚɁŞ뼷ಗƪċၰěढ़Šċěڱढ़뼶ˤơş֏ϝĄҬŅŭǛТঢ়ЌѠמȉ1TKGPVCN5GC8KNNCUCPFQVGNQORCP[VFڑ፴ৗڱćǘ⏜ࠑũѲ˟ȷǛĎӽЌѠŗĎĀԨĂċϝ뼶
क़Ś쨞OCTCӘЌѠӍʇҌ҈ثQVGNU4GUQTVU쨟ǘඳୌसӘራҠũѲĀ҈ثӘЌѠ쨞OCTC$CPIMQM쨟ć˥ūڏDŽąοȢКĀũˡ౯К뼶҈ثӘЌѠѲĈǎϢӭ뼵Ăċঢ়ډƄ˪േ౸뼵ĂŝʞǘljڝĀЌť뼵ĂċĐɒذƬʇħМƬĀƄჾКၰěढ़뼷ŗӍƪċĠβĨढ़뼶ĠβĨढ़ĀʋύරඌغŪ뼷ĻźӖĀĢƔʾϞɌʭ뼶ب
73 Chinese Sound Bitesindd 73 24515 430 pm
74JUNE-JULY 2015
ŊĈĉĻŗΞĘʄĄĂǝƄՃĻĨ뼵ĠĠӴĀŚęĝ뼶ȺۍĉדĀटĐę뼵ᇱЉĀΝբŠƍͳĀ϶ᇫሊş֏ĀŀƚໆѲȢĄġŚǀ뼶ȮϾĀʁĤҠ뼵ăߟĀĤĐŞઝǒҠĖōǩĀʋභ뼷ĘʄƄĴƄăćᄏƜƺŠŀƯ뼶
ĘʄĨŪħġŚě֏ˡĀȶ뼷פą؈ŠӃɯٲŢ˺ॎӃɯˡӪĀڇŠ؈ॸဩ뼷ԨĂĈϙʲɫĄˬιʘĀşТ뼷ȺˢϞవȘʆęΝ뼶ăΡǷȮċŚŝǝΝśşǡϰĘʄ뼷ĝĨڨǷŗŕŨĀĴǎĖТ뼶ĘʄӃɯٲŚӃɯਇɘǥːϵŀȩФ뼷ύǘĈŎԭħϔϙĀιʘ뼷ĘʄƲŭĝڇۃąƞęՏŚěڱӍ֏זĖĔƀڏDŽ뼷Ȇġďಗą(QTOWNCวݭġŚę˺ظ뼵ցЍ҈뼷ŗӍɩᕹϝĀĘʄŚĴظঌєŠĘʄŚǗΆ뼶
ϝĀŞϯȗȓѣӍƜƚॸȓѣXGPVU6TCXGNUKCƼЍჼƂɽǀȗCZCPVCUWYCPćă΅ǡŗ+ɮŝĀǻśଋąćĘʄڏDŽĀŚě˺Ӄɯűזě쨞+6JKPC쨟뼶Ŵćˈɩ$KXGPVUۈिਲ਼ɝĴȩФ뼷ĘʄćĔŭƀşŀąňęĀȻ뼷ƦؼĝĄŎᇫሊĀƶˋş֏뼶
qŢǘěغڱĎĸ뼷ĘʄĻĸԵĂНĈϙʲɫ뼷ƦؼąƄՃĻĨ뼶פąЌѠƥʋ뼷ĘʄŃĈňĠăǜՏĀɁŞŗӍԵĈȆŞɡĀբžŴĶ˝Պ뼶r
ěڱɁŞҤćĘʄĘʄшĈϿĠęՏě֏Ɂࢰ뼶ĘʄĤŚűז֏ƺĀŚڇۃġķďĄȺġĂċŕԵזӍƜƚɁࢰ뼷ƦؼģĄĠŭĎŚޱǫʕˡѩŞ뼶ĘʄȘűě֏ġķģĄڏěĀז֏ԨĂċډĀŚě֏ɁŞ뼷ƑĄڏѩĂȸ֏ěƂĀχџ˝Պ뼶ԨĂċџলĀɁŞĄĘʄŚěڱġķ뼶ĔċŗڏѩęՏŚěڱ뼵ԄӪΡƦʄʭʋĀěڱġķŞހŝݖઽͲġķ뼷ʁƶdž
Ęʄě֏ˡLjϋ˓ஸ
Ǘ˸뼷ȉʋභоŚӚ౨եȠʫ뼷ιʘѲƶϔŨຂ뼷ŞȗʞīĐћয뼶ěڱġķшĈĂċǚϗːƶМ뼷ĻગĉĀƄჾՏၰěढ़ŠċęŇăDž뼵ɧϜᰋࡊĀĠβĨěڱढ़뼷ߴĈŕϵɘĀƬڐͶՕӍǜཥѲ뼶ˤʋ뼷ěڱġķʭģѲɪĀʁƶեęЌѠ뼷шĈǎբҍϾϢӭ뼷ѲӍěڱԜӝ˖ӪमƼ뼷ĻӖՏĀěڱŠƜƚ뼶qrƼЍΡ뼵2ʠĉěӍͶԉěڱ뼵ljۈिş֏ݭDŽŭěŗӍġŚŭĘʄȘűěũDZȐၰĝćĔƀڏDŽ뼷˄ɩĖƶ뼶
ĘʄŕĤɁࢰ숯숯Śŝě֏ġķ쩑ӅNJǩ؆ħ0CVKQPCNZJKDKVKQPCPF
QPXGPVKQPGPVGT쨞5JCPIJCK쨟뼷Һ؆q0쨞5JCPIJCK쨟r쩓Āśƍ뼷ȜźϿĠۈƖŞҠĀതڌŢƋᓮƔ˫ɡ뼶Śŝě֏ġķύŚŝԄӪˌŠĘʄ؈ʸǟդӚ뼷ɽӚ౨ǚϗħоːƶМ뼷؆Șʆƥŕ뼶ě֏ġķшĈоːƶМĀبʭ֏ɁŠоːƶМĀبʋ֏Ɂ뼶بʭ֏ɁಗċęՏ֏ढ़Šċ٣ܪևŇĀ֏ढ़뼶ƲĂċęՏ֏ढ़ĀǚϗħːƶМ뼷ևŇĀ֏ढ़קːƶМ뼷խǫߴĻˢТ֏ढ़뼶ˤʋ뼷Śŝě֏ġķģѲĈċęŇăDžĀěڱढ़뼷ĻગĂχƁԮĉăDž뼶ǟħϝǡȘʆĘǚϗŕę뼵njːŕƬĀě֏ෞʸɆϝ뼷Śŝě֏ġķנמˀ뼵ઝǒ뼵Ԑߺ뼵ǘĂɆ뼷ŃѲĈѩȓ뼵Ԅˡġķ뼵ɪЌѠDžѲ뼶
Ĉqʁƶแrƥ؆ĀĘʄŗȺযĀęڇۃĀӃɯѺ۷ࡒNJЪጠŗӍՏĀŚě֏ƜƚǡĎڏѩ뼶
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NJ졿ఫ
74-75 Chinese Cover Storyindd 74 24515 1150 am
75JUNE-JULY 2015
qύǘĈŎԭħϔϙĀιʘ뼷ĘʄƲŭĝڇۃąƞęՏŚěڱӍ֏זĖĔƀڏDŽ뼶r
ːĘʄӃɯٲŚӃɯਇɘǥ
ȞЌѠ뼶ĔŝЌѠŮĈǎϢӭ뼷Ӛ౨ǕǻύĂƁڝƬĀūǕݱɽˌ쨞Ӛǘŭͳ쨟ǨϐӚƦŪ뼶
ĻગĠǩਓϢ뼷ƦؼшĈۍĉٵґĀƬסĐɒذŠʕђĀϜٲ뼷ґʸˈƞՏĀƜƚ뼶ĀѲʹĄǘŗǡΟǼĀϜٲϐҜȥŪ뼷ƧȺŒŞ΄ąˈľŅȉλĎĀȗЯ뼷ŐଟĀŬǰƅ뼶
ԨĂċກĀɁŞקĄк˟뼶к˟ĄĂċמඵӭŠЌťǘĂɆĀ२ĉě˴உǒˌ뼷ŞƳĘʄĀġķŞь뼷ĄĂċʗŦȏˣߜĂċћ뼵뼵ΜĀˬǎ뼶ƜƚॸĻŗಶůĔƀĀˬǎǟħƜƚɁŞ뼷ŕґʸăɸľĉĀƜƚ뼶
ӃɯѺ۷ࡒĘʄшĈযĀ˥ͳΝNJЪጠŠ۵ĠΦࡡ뼷եϒĀՕNJȉŞĤɭɌĀĠƟNJȠઽʸ뼷ŪąĈĀʄ৫NJ뼶ʋභоŚӚ౨űז쨱ĈŎɸľŭĀġŚԽڄӚ౨ȉѲʹɧϜĀԽŠdžͳ΅ăෲĀΝᴂዣχƎঞĄȘʆɯϢĖĘʄĴĀκɯƥŞ뼶ʞǘᐤҠŠ༽ҠĈŎĀࡊŚĀƳߋӭӚ౨뼶ĔȏբžĝĄ˺ॎӃɯͱƜƚǡӍƜƚŶĀŕމŅ뼶
ͻĘʄŮĈŒѧǫԘĀեϒᆶŝԳŠƬďĻˢТĀसӆŠിӆĝĄڏѩě˺ӃɯĴăĻǸľĀӗމƥŞ뼶
ĤNjƄՃĘʄшĈϿĠڏѩęՏŚ֏זŠěڱĀɁŞ뼷Ʀ۵ĠĀϾӍԄӪЌѠģĝшĈϵɘ뼵मĀʗˡěڱѲ뼶ƜƚॸĞߜˣο˩ܪĀɁŞ뼷ĘʄȜĄĆĀŕՊ뼶˝މ
ƜƚॸăҨছ˝Պć06ĘʄڏѩĂɁϜЬƬݔĀ৫Ţ뼶ĔŝΪφĠŭષ۵ĠDŽˡę˺ĀஉǒˌȜ२ĉěǨ뼵ډԐढ़뼵Ќኃ뼵ঢ়ډфŠஉǒˌʪʸħĂɆ뼷ħƲĂʞĎਓǙҜǡǨλĈĀ৫ŢɆԥ뼶உǒˌԵĈĻગĉνӐКٮЌ৫Ţ뼷ͱĉၰěКĀˬǎ뼶ǩŚĀԐढ़ǂೀ)TCPV$TWPUGFGPŃĻħƜƚʔǻǭ˱뼷ŗӖਓϢĀˍ뼶06ĘʄɆƍĀĄћĂƄȕĀȞʞ뼵ՇҜƺŠџݔ뼷ŕґʸ
ćĔƀڏDŽĤмȞşҘě뼵Ĵল뼵ƜƚŶ৫ŢŗӍΡě뼶ǨŗŚōǩȞײƧʑӘϙ뼵ı҈뼵KOO[JQQ뼵ᅱᅧ뼵วѩŴĶĀƜƚ뼶ڏŠɲϜϙĝ˝ՊćĔƀݭ
АҔćĘʄϒʋභƳΟǼĤܪҠʭ뼷๗ŭĘʄȘűڏѩŞĀnjĴѲʹ
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ТŪιͲĔٯĄƦͲȒĀƂ뼷ĻĄۍĉדኁĀĄЌѠӍӃɯ˖ӪˡĀߊӿϰϰఆĨƚȡ뼷ŊĨӍĴŢϢеɘDŽڥɘ뼶뺭
ćǗŔɫ뼵55뼵ȖŠ)EJCVDžǗŔʘԭħşТĀƎĐ뼷ĉȉĉƥǎĀˈਜঞĄӚӐŠάȱͶŕȶđĀƶК뼶Ţǘߊĉ˴Ďĸ뼷ĈąĔȏǗŔʘĀৗՎ뼷ŢϢеɘDŽɘďȻīΜƦͲڏ뼶Ļ뼷ďϝǡĀŰߧƦҶ뼷ЌѠӍӃɯ˖ӪˡĀߊӿڥఆĨƚȡ뼷ŊĨӍĴŢϢеɘDŽٯɘ뼶뺭뺭
२ĉϢе˖ӪĄࢨˡŪβĀȱਢ뼷ਯȺĄćЌѠ˖Ӫˡ뼶ĂŝśɡĀЌѠκΓīƧźĢŹǜതڌŢƋҠŒũĎ뼷ąĢŹŠതćɳ뼷ĈĠɹ쨵ňĠĴȊ뼷ࡍהŢƋĀڌćϢе˖ӪĔċցΆĘ뼷ЌѠߊӿТăĖЌѠćܦΰɌʐਓϢŦƟĀnjː뼶
ͱϿߊĉ˴ˆ˽ɝĂɝĢŹĔċɝʚ쨰ϢеěǂƚȜŀNjιƈāĀʅȁĄƇĬ쨵ȺǰďĄǥʿĀӷݦȱͶŠϢеĀฑࡄʇ뼶ĂҶŗકƥ뼷ЌѠߊӿƙĀĄqӚӐȱͶrĀŀNj뼷ƦăĄڙᆃĀˈ˱뼶
ljĂċߩղϰϰĄŕՋĀ뼶ƜƚغͱϿĄȁħԚċЌѠȞײ뼵ЌѠĀŞžͱȁЌѠǔɘDŽջĤDžʅȁŢԚĂŝЌѠмŀ뼷ȚЌѠߊӿĈޡȉĔǩದćϢеԒͶ뼷ũ˧ȉŴĶӚӐʸǟȱͶ뼶ȚНʥ쨰ăĻŮʘľǗŔɫͱҽƱĎȉϢеӚӐʸǟȱͶ뼶
ſŚʘěڱȉƜƚŭƼЍěڱ٩ԏ뼷ۈिȜҬφڇʠԄӪӃɯɁ뼷ƦԄӪƜƚȜભŕęˌŒ뼶ȁˤ뼷ĞđćതڌպݰĀě֏ˡġŒĂᤋ뼷ЌѠďκӚӐĂжƬΙ뼵ƬвĀߊӿ뼶
ӍĴŢϢеɘDŽɘĄȌīϢеŕĈвĀƶʑ뼶эɘăȚȩФߊĉ˴ŢϢеŠĔඐŀNjĀȶ˸뼷ģĄƬߊĨƺĀƶʑ뼶ĴǎĄȱਢ뼶ȮŕŶĂơȉϢеԒͶĖĪĂơĀɘăˆ˽ɸľċŇĴ뼶ŚʠϵϢеɆԥϯȗශઆȓѣ49QTNFYKFG˥ʿŢۈƖŞҠě֏ˡɘDŽąĂЬз뼷ʪưФĈĀದćϢеĈߊӿȉŴĶɘ쨱ˤʋ뼷ɸľĀߊĉ˴ΞħŮđŴĶιďΚȥŪӪ뼶ĔċƄࡢħۈƖҠĀߊˌǀȗژąܔѧ쨗
ȁˤ뼷ħąŕęՃʇŞƬߊƯě뼷˄ϢеɘĈвॼ뼷κƙĖŗĪڨǴž쨰s đĈࡄNjŠƱķ뼶ǚŢϢеđϭࡄ
Nj뼷ਯȺĄćƸĀľԘġ뼷ϢеňͲďĨƴśĆĄśǘŬķͱĄȩǚˆޚƦǢ뼶ǞĎ뼷ĈƱķƷĨϢеƱ˖뼷ĂϢеƱ˖뼷ĆŪβĀǴĢƔďƬ뼶߀
s ĠɝũǽКʚϝ뼷˄ɑϢеȀŗĸdž뼶ĔĄĂƞڇϢеϨȉƸĀƤƶʑ뼶ĻŗȮqħƇĬr뼵qƧڒr뼵qƇĬr뼵qɑĆffɑгār뼵qĆĀğʑƧrDžɝƶКũ˧뼶
s ĞѩʑdžɃϢеĀѢˆ뼶ϢеƫĆĀɝʚŶ뼷ăđŮĄӕҢćŦƀ뼷ɝȠȱĀɝʚ뼷ĔƟĆĈĻĨȌīϢеŊĈĞĖĀʋĀƱʜ뼷ģĻŗӚӐŐϢеŢĆĀƱķ뼶
s ыħϢеԵĈҲĀʋ˖Ӫ뼶ϔĄҺ˱ĀȅѮѲʹ˖ӪģӖ
ŗźϢеƴīĆňķ뼷ĨdžɃŴĶĀ뼷ȮƦźŴĶŢĆмŀČƗ뼶
s źϢеƢƅĆdžɃŴĶĀ뼶ěڱĉ˴ƼƔdžɃŴĶߊĝЏʫغĀ뼶ȁˤ뼷ժዓȴ뼷ăđǙᛃ뼷ģăđߣŎǟśѢˆ뼶ȮĆĀɝŠɽʪ뼷ϢеĨѿʓƢƅĆĄdžɃŴĶƥǡǨĸĀƸ뼷ƦؼģěźŴĶƴīĆňժķŠůķ뼶
ʘľȉϢеƥǎĀˈਜŠӍĴĀɘ뼷ăȚĻŗźĆŨэТŪιͲ뼷ƑȶđĀĄĻŗƬĆĀߊĨƺŠϢеĀƫǼ߀뼶
JTKUVKPG)COCTTCĄ49QTNFYKFGɽઠ뼶49QTNFYKFGĄĂؽƖҠۈŝŚʠϵĀϢеɆԥϯȗශઆȓѣ뼷шĈο˩ࡒĀě֏ǀԥ뼶˽ȓѣĪĀۈƖҠӿʗɠħϢеǭȉě֏ȠȱĀјƶ뼶٩ƢނŰ뼷ɑˢˈȉJTKUVKPGԒͶ뼶Ǘ쨰EJTKUVKPGICOCTTCNTCYQTNFYKFGEQO뺭
76JUNE-JULY 2015
qɘăȚȩФߊĉ˴ŢϢеŠĔඐŀNjĀȶ˸뼷ģĄƬߊĨƺĀƶʑ뼶ĴǎĄȱਢ뼶ȮŕŶĂơȉϢеԒͶĖĪĂơĀɘăˆ˽ɸľċ
ŇĴ뼶rCHRISTINE GAMARRA
LRA WorldwideɽઠؽƖҠۈ
ƢԺ
76 Chinese Knowledgeindd 76 24515 1153 am
IBC IBTM China ADindd 50 13515 833 pm
ಌϾ٧
7 Sabah Tourism Board ADindd 7 24515 1235 pm
54JUNE-JULY 2015
UNLOCKINGAUSTRALIArsquoSNEWEST TREASURE
The Adelaide Convention Centre welcomes the world to its new state-of-the-art facilities designed with the event plannersrsquo future requirements in mind It is surrounded by premier entertainment sporting and medical precincts and set on the cityrsquos revitalised waterfront district
Find out more about our brand new building at adelaidecccomau
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Discover a zoowithout fences
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61JUNE-JULY 2015
Discover a zoowithout fences
THERErsquoS NOTHING LIKE AUSTRALIA FOR YOUR NEXT BUSINESS EVENTPLAN NOW VISIT AUSTRALIACOMBUSINESSEVENTS
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62JUNE-JULY 2015
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AD
EXPERIENCE WORLD CLASS OPENING DECEMBER 2016
Artist impressions courtesy of Hassell + Populous and Darling Harbour Live
Introducing a new world class convention exhibition and
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With an integrated design and best practice facilities you will
be within walking distance of Australiarsquos largest business district
financial centre and hub of thought leadership and innovation
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MANAGED BY AEG OGDEN
THEATRE EXHIBITION CONVENTION
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64JUNE-JULY 2015
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E X P E R I E N C E U N F O R G E T T A B L E E V E N T S
S Y D N E Y rsquo S M O S T U N I Q U E V E N U E
A U S T R A L I A NT E C H N O L O G Y P A R K
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TRAINING I FASHION I PRODUCT LAUNCHES
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68JUNE-JULY 2015
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Contentindd 5 261114 1051 am53-68 Australia Supplementindd 68 24515 1146 am
69JUNE-JULY 2015
Engage
From April 30 to May 10 a total of 235 million visitors ndash including 153000 international attendees ndash took part in 200 events conducted throughout host venue Coex from culture exhibitions and conventions to promotions performances and even a beer festival all of which served as an effective marketing platform for the clusterrsquos stakeholders
Among the major events Asiamania a multi-nation business and cultural trade show running from April 30 to May 3 included promotional booths from Korea Japan China and Russia each exhibiting various cultural assets from across the region Contributing to the local MICE presence was the Seoul Tourism Organization whose promotional stand was modeled after
C-FESTIVAL IN SEOUL DRAWS
GLOBAL AUDIENCETHE INAUGURAL
ldquoC-FESTIVALrdquo PROMOTED THE
CAPABILITIES OF A NEWLY-FORMED
GANGNAM-BASED ldquoMICE CLUSTERrdquo
OF EVENT VENUES SHOPPING AND
ENTERTAINMENT PROVIDERS
Seoulrsquos ancient city walls while the Korea Tourism Organization stand introduced visitors to other national destinations Other key events included a ldquoCulture Techrdquo fair and a ldquoCreative Urdquo exhibition zone The festival was organised by the World Trade Center Seoul MICE Cluster Committee
Created to increase competitiveness and allow for joint marketing strategies among members the MICE Cluster initiative unites 13 major companies involved in the business events community including and surrounding Coex which along with the nearby Korea World Trade Center was recently designated a ldquoSpecial MICE Tourist Zonerdquo by local government agencies Members also include business hotels department stores entertainment complexes PCOs and more such as Korean entertainment agency SM Entertainment which appointed K-pop stars EXO as official C-Festival ambassadors
In addition to the festivalrsquos promotional benefits for its members the ROI across 11 days also demonstrated the effectiveness of the event The Coex Seven Luck Casino a foreigners-only
venue for example saw a 401 percent increase in custom compared with the same period in 2014 while the five-star Grand InterContinental Seoul Parnas ndash also part of the complex ndash saw a 209 percent increase in room occupancy over the same comparative duration
ldquoThrough our first C-Festival we were able to see both new growth and the take-off of the MICE industry which is still a new industry for Seoulrdquo said Coex president and CEO Byun Bokyung He went on to affirm his commitment to ldquocontinue building and showcasing diverse content in order for the Korea World Trade Center to become the centre of the MICE industryrdquo
Stephen Kwak an assistant manager at the Seoul Tourism Organization agreed with the growth potential of the C-Festival in the coming years saying ldquoIt helped Seoul by emphasising various tourist attractions that MICE delegates would enjoy visiting during their stayrdquo With the weekend proving the most popular for Asiamania Kwak said that feedback for the Seoul booth was positive with visitors remarking that it ldquowell-represented the cityrsquos diverse offeringsrdquo
Love Heart Project
WORDS BEN JORDAN
69 Engage Coexindd 69 24515 1149 am
70JUNE-JULY 2015
Engage
With many UNESCO-heritage listed sites and venues in the world to choose from one group chose the much revered West Lake in Hangzhou as the centrepiece for an event Some 90 guests from Canadarsquos York House School travelled to the picturesque destination for a cultural trip planned around a golf tournament
The guests arrived at Hangzhou Sofitel Westlake Hotel on the first day What awaited them was a lavish welcome cocktail and gala dinner set up at the Sky Garden with views of West Lake as its background
The next day was where the program truly began Guests were divided into two groups ndash the Golf group and Parents-Child group ndash according to what guests preferred The group for golf headed for a friendly tournament at Fuchun Resort Golf Club while the other enjoyed a spa session and a tea tasting ceremony The children spent time at Zoo Coffee a creative club located in a shopping mall where its unique set-up resembled a quiet forest wonderland with a myriad of wild animals
Guests then went for a boat ride over West Lake and watched a large landscape live performance created by three renowned directors ndash Zhang
WEST LAKE STORY
A TRIP PLANNED AROUND HANGZHOUrsquoS REVERED WEST LAKE TELLS OF THE DESTINATIONrsquoS RICH
CULTURE AND SCENIC STORIES
Yi Mou Wang Chao Ge and Fan Yue Guests visited the largest isle in West Lake which is called ldquoThree Pools Mirroring the Moonrdquo and covers an area of 6000 square metres The shadow of the isle the elegant garden and the scenic beauty combined makes the isle one of the top 10 West Lake attractions particularly popular during the Mid-Autumn Festival
The group also visited the ancient He Fang Street which has a profound history Consisting of the historical commercial civil and architectural culture of Hangzhou it is the best place
to get acquainted with the destination Groups also enjoyed the ldquoSong Cheng Eternal Loverdquo drama which is known as one of the more acclaimed shows in the world The performance describes the hardship of Liang Zhu ancients the magnificence of Song Palace the fierce battle of Yue Gu Jun the song of Liang Shan Bo and Zhu Ying Tai and the song of the white snake and Xu Xian These stories are told through a spectacular display of sound light and stage effects
70JUNE-JULY 2015
Sofitel Hangzhou Westlake Hotel
Golf tournament
70 Engage Hangzhouindd 70 24515 1149 am
71JUNE-JULY 2015
Engage
Aprilrsquos Wine Down Wednesday organised by ACI HR Solutions and Biz Events Asia gave guests the privilege of a first look at the new Club Lounge at Hotel
Jen Tanglin Singapore (formerly known as Traderrsquos Hotel at Cuscaden Road) Over 90 professionals from
the MICE travel tourism and hospitality sectors networked over drinks and a buffet spread with an
impressive display of sweet treats Guests also had the chance to look at guest rooms on the newly revamped
Club Floor The event was sponsored by Hotel Jen Tanglin Singapore and duetto
HAPPY SNAPS
FROM WINE DOWN
WEDNESDAY
71 Engage Hotel Jen WDWindd 71 24515 1149 am
72JUNE-JULY 2015
ćľŅǴŭƀ뼷āĶɽĄŗۍĉדĀϝĀŞ뼵ϾĀЌѠͱກĀěɁǟħކՠĀǚ뼶ĔȏϝĀŞ뼵ЌѠŠěɁǨͳȩĀĄqಌϾr뼷খأćӃɯӍЌѠ˖Ӫˡġ뼷ĉĶǨɶᅆŠڥĀďĄಌϾĀǃɩ뼷ƦϿĠě֏˺ॎӃɯģĝćĞƶѲʑħϢеǙҜಌϾɆԥ뼶ȁˤ뼷ĔĂʿāĶјǭŗqಌϾrǟħ٧Āǂʚ뼶
ľŅǴċʃ뼷āĶćĂȏοȢКɁʸˋˡʭĀʗˡĉՂNjȒŠğʑ뼷ɝŴĶƧħqಌϾrĪǭػ쨵ĖqಌϾrĴ뼷ƣźŴĶԒĞĖƇĬ쨵뼶ӗęĠĀĉĀƫĄ쨰qಌϾrźŴĶԒĞĖŕķ౯ĀЌѠŠԚċЌѠȞײ뼶ȆƻɝӍqۈिrǟħĂċŞҠƣźŴĶԒĞĖƇĬĴ뼷āĶǨīĖĀĄ쨰NJ뼵Ġʻ뼵Ljǥ뼵ݶиĀʇҌŠȱਢɁ뼶
ឧࡢ뼷ભȘʆĉˍĂĀۈिȢćᎴŐ뼷Ʀďě֏ˡĎĸ뼷ۈिŞҠஅƧĂԿԵĈवƺĀęኧ뼷ڇۃŎƼЍĀԄӪӃɯĉՂǡϰ뼶āĶȠƱ뼷ĔĂԿęĀ
ኧďĄࡒĀNJ뼶ȁˤ뼷āĶјǭŗလिNJۈǟħĔĂʿĀǚǦ뼷ŗĸdžفĀƄਬƺ뼶လف˧ǘdž뼷χƎǢĈԣŭĀ뼷ĄġŚŕƳĀهƞ뼷ԵĈqġŚσفƥيrĀݔ؆뼶அƧƜƚॸćॸĂɁƜƚĂƟ뼷фĘĀလفӲ˴ƄΡȸĠɹ뼵śĠɹ૨뼷ĝđħфĪҍ۵ӲĂśȥſƄᐻĀσ뼶ƄΡۈिŞҠƧƍͳ뼷ƄΡȺໆѲĈĠĬϵɘ뼷ۈि˧ăěģăˆϚȺNJĀ뼶
ćĔċˊʃ၅٧ƀ뼷źāĶĎĂŐΥҨqಌϾrĔċӛʚ뼷ĞĂĞǨͳȩĀĖЪĄƇĬ쨵Ⱥǰ뼷ಌϾ˄ăĂǭđᔐ쨱ಌϾģăĂǭ୨ăĻӍ뼶ŮđāĶҕċԳʇĞĂĞ뼷ȺǰāĶƲĐĝŀƜćಌϾƥġ쨰NJ뼵Ĵǎ뼵Ծ뼵ϔϙŠ뼷ĔĂȏŢāĎĸďĄಌϾ뼶ůķƜćȆĪ뼷ƓěŀƜġĀŇƂ뼷ŕȶđĀĄģđΓīΰĢŹ뼶ڒ
Ƿ୯փఔŨ쨗
ಌϾħˀ좄
ŭʃʃ
ǚтƂύĘʄӃɯٲ뼶ɑջ୯ѮąƬϢеϨȉʇĀ
ȶđȡ뼶
$KXGPVUۈि뼷KDVOſŚĂĀۈिϱǭɆ
$KXGPVUۈिĄŗĪƯĀě˴ӍϱǭЋƶɆ
ȱĈŪ
ɽৠ٧elbizeventsasiacom
௱ᅒ
Ѻᙕĉginabizeventsasiacom
ఫઽ
ৠ٧kristiebizeventsasiacom
72JUNE-JULY 2015
72 Chinese Editorial Lettersindd 72 24515 1150 am
73JUNE-JULY 2015
73MAY 2015
ƼЍ˗ՅЌѠ˥ʿಌϾЌѠˡϘċȞײʗ२ĉƯ뼷ħಌϾЌѠǭąƼĤĀԶѤ뼷ģǞơըdž˽ȞײŢƍͳಌϾӃDŽĀăגɸɾ뼶˗ՅЌѠ२ĉƯȜƍͳѲʹȉಌϾժΆʪʸćĂŐ뼷ƯʭѲʹҺʓа뼷ɡӴĀԜӍࠒΙĀ˝ՊƑħϭދ뼶ȮύNjęϙѲʹ+CEQDWEEKѲʹ˄ύʕᘶƋʕǟĀĻːࢬѱΙǝ뼷ĖƋʕďĀՒŞጣ뼷ǞĖƬԐԵ뼷ఁบጣ뼷৯χƯغĉ˴˖뼷ƲĂċժΆĝɩĖߙϜߝ뼶
ć˗ՅЌѠ२ĉƯĘ뼷ȜĈʈʞɩľߙϜাۋĀƯغĉ˴ΏDŽ˖Ӫ뼷ȺġಗĂǩDŽ؈ǂೀ뼵Ăǩೀ뼵Ăǩ˗Յਓĉ˴뼷ŗӍĂǩƼЍਓϢ˖Ӫǀȗ뼷ŴĶȜࡄħਓϢĘԭċȡĀ˖Ӫ뼶źƲʞऒĀਓϢʠߔಌϾӃDŽĀχ₈Ƭʇ뼶
ĤȀะɸľʞĎĢſŚʘ뼵96뼵չՍȓѣ뼵ՍၽݭDŽ뼵ଔӘݭDŽŠײĀӅśଋąύݔƬЌѠמćĤȀะऄЌѠঢ়ډЌťࢨƬЌѠݔDŽĀмȞॏě뼶ćॏěĘ뼷ڏˡߊͳȩˋśଋਓॏ˽מćƼЍĀŕĤмˡ뼶5ampŚܕߝĈՃȓѣ쨞ĤȀะ쨟ɽઠKUCڱӍěجƖҠӍūǕ쨣Ӄɯ뼵ƱůۈGGJCPԶФ뼷ˤơƜƚħęŝՇҜąĂċĻŗःˤιȸ뼵จęĉȱͶŠąݔƬЌѠŕĤƚяĀĂċݘČƯě뼶
73JUNE-JULY 2015
ɾϒǛТঢ়ЌѠמġŕęĀΪӃࢰȞײǛĎӽȜɘɾϒ⏜ࠑ뼶٩ʹćŭũˡ뼷⏜ࠑǛĎӽʇҌȜшĈǎϢӭ뼷˄ѲĈǚϗᤂːƶМĀěڱӍƜƚɁŞ뼷ಗƪċၰěढ़Šċěڱढ़뼶ˤơş֏ϝĄҬŅŭǛТঢ়ЌѠמȉ1TKGPVCN5GC8KNNCUCPFQVGNQORCP[VFڑ፴ৗڱćǘ⏜ࠑũѲ˟ȷǛĎӽЌѠŗĎĀԨĂċϝ뼶
क़Ś쨞OCTCӘЌѠӍʇҌ҈ثQVGNU4GUQTVU쨟ǘඳୌसӘራҠũѲĀ҈ثӘЌѠ쨞OCTC$CPIMQM쨟ć˥ūڏDŽąοȢКĀũˡ౯К뼶҈ثӘЌѠѲĈǎϢӭ뼵Ăċঢ়ډƄ˪േ౸뼵ĂŝʞǘljڝĀЌť뼵ĂċĐɒذƬʇħМƬĀƄჾКၰěढ़뼷ŗӍƪċĠβĨढ़뼶ĠβĨढ़ĀʋύරඌغŪ뼷ĻźӖĀĢƔʾϞɌʭ뼶ب
73 Chinese Sound Bitesindd 73 24515 430 pm
74JUNE-JULY 2015
ŊĈĉĻŗΞĘʄĄĂǝƄՃĻĨ뼵ĠĠӴĀŚęĝ뼶ȺۍĉדĀटĐę뼵ᇱЉĀΝբŠƍͳĀ϶ᇫሊş֏ĀŀƚໆѲȢĄġŚǀ뼶ȮϾĀʁĤҠ뼵ăߟĀĤĐŞઝǒҠĖōǩĀʋභ뼷ĘʄƄĴƄăćᄏƜƺŠŀƯ뼶
ĘʄĨŪħġŚě֏ˡĀȶ뼷פą؈ŠӃɯٲŢ˺ॎӃɯˡӪĀڇŠ؈ॸဩ뼷ԨĂĈϙʲɫĄˬιʘĀşТ뼷ȺˢϞవȘʆęΝ뼶ăΡǷȮċŚŝǝΝśşǡϰĘʄ뼷ĝĨڨǷŗŕŨĀĴǎĖТ뼶ĘʄӃɯٲŚӃɯਇɘǥːϵŀȩФ뼷ύǘĈŎԭħϔϙĀιʘ뼷ĘʄƲŭĝڇۃąƞęՏŚěڱӍ֏זĖĔƀڏDŽ뼷Ȇġďಗą(QTOWNCวݭġŚę˺ظ뼵ցЍ҈뼷ŗӍɩᕹϝĀĘʄŚĴظঌєŠĘʄŚǗΆ뼶
ϝĀŞϯȗȓѣӍƜƚॸȓѣXGPVU6TCXGNUKCƼЍჼƂɽǀȗCZCPVCUWYCPćă΅ǡŗ+ɮŝĀǻśଋąćĘʄڏDŽĀŚě˺Ӄɯűזě쨞+6JKPC쨟뼶Ŵćˈɩ$KXGPVUۈिਲ਼ɝĴȩФ뼷ĘʄćĔŭƀşŀąňęĀȻ뼷ƦؼĝĄŎᇫሊĀƶˋş֏뼶
qŢǘěغڱĎĸ뼷ĘʄĻĸԵĂНĈϙʲɫ뼷ƦؼąƄՃĻĨ뼶פąЌѠƥʋ뼷ĘʄŃĈňĠăǜՏĀɁŞŗӍԵĈȆŞɡĀբžŴĶ˝Պ뼶r
ěڱɁŞҤćĘʄĘʄшĈϿĠęՏě֏Ɂࢰ뼶ĘʄĤŚűז֏ƺĀŚڇۃġķďĄȺġĂċŕԵזӍƜƚɁࢰ뼷ƦؼģĄĠŭĎŚޱǫʕˡѩŞ뼶ĘʄȘűě֏ġķģĄڏěĀז֏ԨĂċډĀŚě֏ɁŞ뼷ƑĄڏѩĂȸ֏ěƂĀχџ˝Պ뼶ԨĂċџলĀɁŞĄĘʄŚěڱġķ뼶ĔċŗڏѩęՏŚěڱ뼵ԄӪΡƦʄʭʋĀěڱġķŞހŝݖઽͲġķ뼷ʁƶdž
Ęʄě֏ˡLjϋ˓ஸ
Ǘ˸뼷ȉʋභоŚӚ౨եȠʫ뼷ιʘѲƶϔŨຂ뼷ŞȗʞīĐћয뼶ěڱġķшĈĂċǚϗːƶМ뼷ĻગĉĀƄჾՏၰěढ़ŠċęŇăDž뼵ɧϜᰋࡊĀĠβĨěڱढ़뼷ߴĈŕϵɘĀƬڐͶՕӍǜཥѲ뼶ˤʋ뼷ěڱġķʭģѲɪĀʁƶեęЌѠ뼷шĈǎբҍϾϢӭ뼷ѲӍěڱԜӝ˖ӪमƼ뼷ĻӖՏĀěڱŠƜƚ뼶qrƼЍΡ뼵2ʠĉěӍͶԉěڱ뼵ljۈिş֏ݭDŽŭěŗӍġŚŭĘʄȘűěũDZȐၰĝćĔƀڏDŽ뼷˄ɩĖƶ뼶
ĘʄŕĤɁࢰ숯숯Śŝě֏ġķ쩑ӅNJǩ؆ħ0CVKQPCNZJKDKVKQPCPF
QPXGPVKQPGPVGT쨞5JCPIJCK쨟뼷Һ؆q0쨞5JCPIJCK쨟r쩓Āśƍ뼷ȜźϿĠۈƖŞҠĀതڌŢƋᓮƔ˫ɡ뼶Śŝě֏ġķύŚŝԄӪˌŠĘʄ؈ʸǟդӚ뼷ɽӚ౨ǚϗħоːƶМ뼷؆Șʆƥŕ뼶ě֏ġķшĈоːƶМĀبʭ֏ɁŠоːƶМĀبʋ֏Ɂ뼶بʭ֏ɁಗċęՏ֏ढ़Šċ٣ܪևŇĀ֏ढ़뼶ƲĂċęՏ֏ढ़ĀǚϗħːƶМ뼷ևŇĀ֏ढ़קːƶМ뼷խǫߴĻˢТ֏ढ़뼶ˤʋ뼷Śŝě֏ġķģѲĈċęŇăDžĀěڱढ़뼷ĻગĂχƁԮĉăDž뼶ǟħϝǡȘʆĘǚϗŕę뼵njːŕƬĀě֏ෞʸɆϝ뼷Śŝě֏ġķנמˀ뼵ઝǒ뼵Ԑߺ뼵ǘĂɆ뼷ŃѲĈѩȓ뼵Ԅˡġķ뼵ɪЌѠDžѲ뼶
Ĉqʁƶแrƥ؆ĀĘʄŗȺযĀęڇۃĀӃɯѺ۷ࡒNJЪጠŗӍՏĀŚě֏ƜƚǡĎڏѩ뼶
ǚтƂ
NJ졿ఫ
74-75 Chinese Cover Storyindd 74 24515 1150 am
75JUNE-JULY 2015
qύǘĈŎԭħϔϙĀιʘ뼷ĘʄƲŭĝڇۃąƞęՏŚěڱӍ֏זĖĔƀڏDŽ뼶r
ːĘʄӃɯٲŚӃɯਇɘǥ
ȞЌѠ뼶ĔŝЌѠŮĈǎϢӭ뼷Ӛ౨ǕǻύĂƁڝƬĀūǕݱɽˌ쨞Ӛǘŭͳ쨟ǨϐӚƦŪ뼶
ĻગĠǩਓϢ뼷ƦؼшĈۍĉٵґĀƬסĐɒذŠʕђĀϜٲ뼷ґʸˈƞՏĀƜƚ뼶ĀѲʹĄǘŗǡΟǼĀϜٲϐҜȥŪ뼷ƧȺŒŞ΄ąˈľŅȉλĎĀȗЯ뼷ŐଟĀŬǰƅ뼶
ԨĂċກĀɁŞקĄк˟뼶к˟ĄĂċמඵӭŠЌťǘĂɆĀ२ĉě˴உǒˌ뼷ŞƳĘʄĀġķŞь뼷ĄĂċʗŦȏˣߜĂċћ뼵뼵ΜĀˬǎ뼶ƜƚॸĻŗಶůĔƀĀˬǎǟħƜƚɁŞ뼷ŕґʸăɸľĉĀƜƚ뼶
ӃɯѺ۷ࡒĘʄшĈযĀ˥ͳΝNJЪጠŠ۵ĠΦࡡ뼷եϒĀՕNJȉŞĤɭɌĀĠƟNJȠઽʸ뼷ŪąĈĀʄ৫NJ뼶ʋභоŚӚ౨űז쨱ĈŎɸľŭĀġŚԽڄӚ౨ȉѲʹɧϜĀԽŠdžͳ΅ăෲĀΝᴂዣχƎঞĄȘʆɯϢĖĘʄĴĀκɯƥŞ뼶ʞǘᐤҠŠ༽ҠĈŎĀࡊŚĀƳߋӭӚ౨뼶ĔȏբžĝĄ˺ॎӃɯͱƜƚǡӍƜƚŶĀŕމŅ뼶
ͻĘʄŮĈŒѧǫԘĀեϒᆶŝԳŠƬďĻˢТĀसӆŠിӆĝĄڏѩě˺ӃɯĴăĻǸľĀӗމƥŞ뼶
ĤNjƄՃĘʄшĈϿĠڏѩęՏŚ֏זŠěڱĀɁŞ뼷Ʀ۵ĠĀϾӍԄӪЌѠģĝшĈϵɘ뼵मĀʗˡěڱѲ뼶ƜƚॸĞߜˣο˩ܪĀɁŞ뼷ĘʄȜĄĆĀŕՊ뼶˝މ
ƜƚॸăҨছ˝Պć06ĘʄڏѩĂɁϜЬƬݔĀ৫Ţ뼶ĔŝΪφĠŭષ۵ĠDŽˡę˺ĀஉǒˌȜ२ĉěǨ뼵ډԐढ़뼵Ќኃ뼵ঢ়ډфŠஉǒˌʪʸħĂɆ뼷ħƲĂʞĎਓǙҜǡǨλĈĀ৫ŢɆԥ뼶உǒˌԵĈĻગĉνӐКٮЌ৫Ţ뼷ͱĉၰěКĀˬǎ뼶ǩŚĀԐढ़ǂೀ)TCPV$TWPUGFGPŃĻħƜƚʔǻǭ˱뼷ŗӖਓϢĀˍ뼶06ĘʄɆƍĀĄћĂƄȕĀȞʞ뼵ՇҜƺŠџݔ뼷ŕґʸ
ćĔƀڏDŽĤмȞşҘě뼵Ĵল뼵ƜƚŶ৫ŢŗӍΡě뼶ǨŗŚōǩȞײƧʑӘϙ뼵ı҈뼵KOO[JQQ뼵ᅱᅧ뼵วѩŴĶĀƜƚ뼶ڏŠɲϜϙĝ˝ՊćĔƀݭ
АҔćĘʄϒʋභƳΟǼĤܪҠʭ뼷๗ŭĘʄȘűڏѩŞĀnjĴѲʹ
74-75 Chinese Cover Storyindd 75 24515 1151 am
76JUNE-JULY 2015
ТŪιͲĔٯĄƦͲȒĀƂ뼷ĻĄۍĉדኁĀĄЌѠӍӃɯ˖ӪˡĀߊӿϰϰఆĨƚȡ뼷ŊĨӍĴŢϢеɘDŽڥɘ뼶뺭
ćǗŔɫ뼵55뼵ȖŠ)EJCVDžǗŔʘԭħşТĀƎĐ뼷ĉȉĉƥǎĀˈਜঞĄӚӐŠάȱͶŕȶđĀƶК뼶Ţǘߊĉ˴Ďĸ뼷ĈąĔȏǗŔʘĀৗՎ뼷ŢϢеɘDŽɘďȻīΜƦͲڏ뼶Ļ뼷ďϝǡĀŰߧƦҶ뼷ЌѠӍӃɯ˖ӪˡĀߊӿڥఆĨƚȡ뼷ŊĨӍĴŢϢеɘDŽٯɘ뼶뺭뺭
२ĉϢе˖ӪĄࢨˡŪβĀȱਢ뼷ਯȺĄćЌѠ˖Ӫˡ뼶ĂŝśɡĀЌѠκΓīƧźĢŹǜതڌŢƋҠŒũĎ뼷ąĢŹŠതćɳ뼷ĈĠɹ쨵ňĠĴȊ뼷ࡍהŢƋĀڌćϢе˖ӪĔċցΆĘ뼷ЌѠߊӿТăĖЌѠćܦΰɌʐਓϢŦƟĀnjː뼶
ͱϿߊĉ˴ˆ˽ɝĂɝĢŹĔċɝʚ쨰ϢеěǂƚȜŀNjιƈāĀʅȁĄƇĬ쨵ȺǰďĄǥʿĀӷݦȱͶŠϢеĀฑࡄʇ뼶ĂҶŗકƥ뼷ЌѠߊӿƙĀĄqӚӐȱͶrĀŀNj뼷ƦăĄڙᆃĀˈ˱뼶
ljĂċߩղϰϰĄŕՋĀ뼶ƜƚغͱϿĄȁħԚċЌѠȞײ뼵ЌѠĀŞžͱȁЌѠǔɘDŽջĤDžʅȁŢԚĂŝЌѠмŀ뼷ȚЌѠߊӿĈޡȉĔǩದćϢеԒͶ뼷ũ˧ȉŴĶӚӐʸǟȱͶ뼶ȚНʥ쨰ăĻŮʘľǗŔɫͱҽƱĎȉϢеӚӐʸǟȱͶ뼶
ſŚʘěڱȉƜƚŭƼЍěڱ٩ԏ뼷ۈिȜҬφڇʠԄӪӃɯɁ뼷ƦԄӪƜƚȜભŕęˌŒ뼶ȁˤ뼷ĞđćതڌպݰĀě֏ˡġŒĂᤋ뼷ЌѠďκӚӐĂжƬΙ뼵ƬвĀߊӿ뼶
ӍĴŢϢеɘDŽɘĄȌīϢеŕĈвĀƶʑ뼶эɘăȚȩФߊĉ˴ŢϢеŠĔඐŀNjĀȶ˸뼷ģĄƬߊĨƺĀƶʑ뼶ĴǎĄȱਢ뼶ȮŕŶĂơȉϢеԒͶĖĪĂơĀɘăˆ˽ɸľċŇĴ뼶ŚʠϵϢеɆԥϯȗශઆȓѣ49QTNFYKFG˥ʿŢۈƖŞҠě֏ˡɘDŽąĂЬз뼷ʪưФĈĀದćϢеĈߊӿȉŴĶɘ쨱ˤʋ뼷ɸľĀߊĉ˴ΞħŮđŴĶιďΚȥŪӪ뼶ĔċƄࡢħۈƖҠĀߊˌǀȗژąܔѧ쨗
ȁˤ뼷ħąŕęՃʇŞƬߊƯě뼷˄ϢеɘĈвॼ뼷κƙĖŗĪڨǴž쨰s đĈࡄNjŠƱķ뼶ǚŢϢеđϭࡄ
Nj뼷ਯȺĄćƸĀľԘġ뼷ϢеňͲďĨƴśĆĄśǘŬķͱĄȩǚˆޚƦǢ뼶ǞĎ뼷ĈƱķƷĨϢеƱ˖뼷ĂϢеƱ˖뼷ĆŪβĀǴĢƔďƬ뼶߀
s ĠɝũǽКʚϝ뼷˄ɑϢеȀŗĸdž뼶ĔĄĂƞڇϢеϨȉƸĀƤƶʑ뼶ĻŗȮqħƇĬr뼵qƧڒr뼵qƇĬr뼵qɑĆffɑгār뼵qĆĀğʑƧrDžɝƶКũ˧뼶
s ĞѩʑdžɃϢеĀѢˆ뼶ϢеƫĆĀɝʚŶ뼷ăđŮĄӕҢćŦƀ뼷ɝȠȱĀɝʚ뼷ĔƟĆĈĻĨȌīϢеŊĈĞĖĀʋĀƱʜ뼷ģĻŗӚӐŐϢеŢĆĀƱķ뼶
s ыħϢеԵĈҲĀʋ˖Ӫ뼶ϔĄҺ˱ĀȅѮѲʹ˖ӪģӖ
ŗźϢеƴīĆňķ뼷ĨdžɃŴĶĀ뼷ȮƦźŴĶŢĆмŀČƗ뼶
s źϢеƢƅĆdžɃŴĶĀ뼶ěڱĉ˴ƼƔdžɃŴĶߊĝЏʫغĀ뼶ȁˤ뼷ժዓȴ뼷ăđǙᛃ뼷ģăđߣŎǟśѢˆ뼶ȮĆĀɝŠɽʪ뼷ϢеĨѿʓƢƅĆĄdžɃŴĶƥǡǨĸĀƸ뼷ƦؼģěźŴĶƴīĆňժķŠůķ뼶
ʘľȉϢеƥǎĀˈਜŠӍĴĀɘ뼷ăȚĻŗźĆŨэТŪιͲ뼷ƑȶđĀĄĻŗƬĆĀߊĨƺŠϢеĀƫǼ߀뼶
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76JUNE-JULY 2015
qɘăȚȩФߊĉ˴ŢϢеŠĔඐŀNjĀȶ˸뼷ģĄƬߊĨƺĀƶʑ뼶ĴǎĄȱਢ뼶ȮŕŶĂơȉϢеԒͶĖĪĂơĀɘăˆ˽ɸľċ
ŇĴ뼶rCHRISTINE GAMARRA
LRA WorldwideɽઠؽƖҠۈ
ƢԺ
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IBC IBTM China ADindd 50 13515 833 pm
ಌϾ٧
7 Sabah Tourism Board ADindd 7 24515 1235 pm
55JUNE-JULY 2015
53-68 Australia Supplementindd 55 24515 403 pm
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Discover a zoowithout fences
THERErsquoS NOTHING LIKE AUSTRALIA FOR YOUR NEXT BUSINESS EVENTPLAN NOW VISIT AUSTRALIACOMBUSINESSEVENTS
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Discover a zoowithout fences
THERErsquoS NOTHING LIKE AUSTRALIA FOR YOUR NEXT BUSINESS EVENTPLAN NOW VISIT AUSTRALIACOMBUSINESSEVENTS
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THEATRE EXHIBITION CONVENTION
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E X P E R I E N C E U N F O R G E T T A B L E E V E N T S
S Y D N E Y rsquo S M O S T U N I Q U E V E N U E
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Contentindd 5 261114 1051 am53-68 Australia Supplementindd 68 24515 1146 am
69JUNE-JULY 2015
Engage
From April 30 to May 10 a total of 235 million visitors ndash including 153000 international attendees ndash took part in 200 events conducted throughout host venue Coex from culture exhibitions and conventions to promotions performances and even a beer festival all of which served as an effective marketing platform for the clusterrsquos stakeholders
Among the major events Asiamania a multi-nation business and cultural trade show running from April 30 to May 3 included promotional booths from Korea Japan China and Russia each exhibiting various cultural assets from across the region Contributing to the local MICE presence was the Seoul Tourism Organization whose promotional stand was modeled after
C-FESTIVAL IN SEOUL DRAWS
GLOBAL AUDIENCETHE INAUGURAL
ldquoC-FESTIVALrdquo PROMOTED THE
CAPABILITIES OF A NEWLY-FORMED
GANGNAM-BASED ldquoMICE CLUSTERrdquo
OF EVENT VENUES SHOPPING AND
ENTERTAINMENT PROVIDERS
Seoulrsquos ancient city walls while the Korea Tourism Organization stand introduced visitors to other national destinations Other key events included a ldquoCulture Techrdquo fair and a ldquoCreative Urdquo exhibition zone The festival was organised by the World Trade Center Seoul MICE Cluster Committee
Created to increase competitiveness and allow for joint marketing strategies among members the MICE Cluster initiative unites 13 major companies involved in the business events community including and surrounding Coex which along with the nearby Korea World Trade Center was recently designated a ldquoSpecial MICE Tourist Zonerdquo by local government agencies Members also include business hotels department stores entertainment complexes PCOs and more such as Korean entertainment agency SM Entertainment which appointed K-pop stars EXO as official C-Festival ambassadors
In addition to the festivalrsquos promotional benefits for its members the ROI across 11 days also demonstrated the effectiveness of the event The Coex Seven Luck Casino a foreigners-only
venue for example saw a 401 percent increase in custom compared with the same period in 2014 while the five-star Grand InterContinental Seoul Parnas ndash also part of the complex ndash saw a 209 percent increase in room occupancy over the same comparative duration
ldquoThrough our first C-Festival we were able to see both new growth and the take-off of the MICE industry which is still a new industry for Seoulrdquo said Coex president and CEO Byun Bokyung He went on to affirm his commitment to ldquocontinue building and showcasing diverse content in order for the Korea World Trade Center to become the centre of the MICE industryrdquo
Stephen Kwak an assistant manager at the Seoul Tourism Organization agreed with the growth potential of the C-Festival in the coming years saying ldquoIt helped Seoul by emphasising various tourist attractions that MICE delegates would enjoy visiting during their stayrdquo With the weekend proving the most popular for Asiamania Kwak said that feedback for the Seoul booth was positive with visitors remarking that it ldquowell-represented the cityrsquos diverse offeringsrdquo
Love Heart Project
WORDS BEN JORDAN
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70JUNE-JULY 2015
Engage
With many UNESCO-heritage listed sites and venues in the world to choose from one group chose the much revered West Lake in Hangzhou as the centrepiece for an event Some 90 guests from Canadarsquos York House School travelled to the picturesque destination for a cultural trip planned around a golf tournament
The guests arrived at Hangzhou Sofitel Westlake Hotel on the first day What awaited them was a lavish welcome cocktail and gala dinner set up at the Sky Garden with views of West Lake as its background
The next day was where the program truly began Guests were divided into two groups ndash the Golf group and Parents-Child group ndash according to what guests preferred The group for golf headed for a friendly tournament at Fuchun Resort Golf Club while the other enjoyed a spa session and a tea tasting ceremony The children spent time at Zoo Coffee a creative club located in a shopping mall where its unique set-up resembled a quiet forest wonderland with a myriad of wild animals
Guests then went for a boat ride over West Lake and watched a large landscape live performance created by three renowned directors ndash Zhang
WEST LAKE STORY
A TRIP PLANNED AROUND HANGZHOUrsquoS REVERED WEST LAKE TELLS OF THE DESTINATIONrsquoS RICH
CULTURE AND SCENIC STORIES
Yi Mou Wang Chao Ge and Fan Yue Guests visited the largest isle in West Lake which is called ldquoThree Pools Mirroring the Moonrdquo and covers an area of 6000 square metres The shadow of the isle the elegant garden and the scenic beauty combined makes the isle one of the top 10 West Lake attractions particularly popular during the Mid-Autumn Festival
The group also visited the ancient He Fang Street which has a profound history Consisting of the historical commercial civil and architectural culture of Hangzhou it is the best place
to get acquainted with the destination Groups also enjoyed the ldquoSong Cheng Eternal Loverdquo drama which is known as one of the more acclaimed shows in the world The performance describes the hardship of Liang Zhu ancients the magnificence of Song Palace the fierce battle of Yue Gu Jun the song of Liang Shan Bo and Zhu Ying Tai and the song of the white snake and Xu Xian These stories are told through a spectacular display of sound light and stage effects
70JUNE-JULY 2015
Sofitel Hangzhou Westlake Hotel
Golf tournament
70 Engage Hangzhouindd 70 24515 1149 am
71JUNE-JULY 2015
Engage
Aprilrsquos Wine Down Wednesday organised by ACI HR Solutions and Biz Events Asia gave guests the privilege of a first look at the new Club Lounge at Hotel
Jen Tanglin Singapore (formerly known as Traderrsquos Hotel at Cuscaden Road) Over 90 professionals from
the MICE travel tourism and hospitality sectors networked over drinks and a buffet spread with an
impressive display of sweet treats Guests also had the chance to look at guest rooms on the newly revamped
Club Floor The event was sponsored by Hotel Jen Tanglin Singapore and duetto
HAPPY SNAPS
FROM WINE DOWN
WEDNESDAY
71 Engage Hotel Jen WDWindd 71 24515 1149 am
72JUNE-JULY 2015
ćľŅǴŭƀ뼷āĶɽĄŗۍĉדĀϝĀŞ뼵ϾĀЌѠͱກĀěɁǟħކՠĀǚ뼶ĔȏϝĀŞ뼵ЌѠŠěɁǨͳȩĀĄqಌϾr뼷খأćӃɯӍЌѠ˖Ӫˡġ뼷ĉĶǨɶᅆŠڥĀďĄಌϾĀǃɩ뼷ƦϿĠě֏˺ॎӃɯģĝćĞƶѲʑħϢеǙҜಌϾɆԥ뼶ȁˤ뼷ĔĂʿāĶјǭŗqಌϾrǟħ٧Āǂʚ뼶
ľŅǴċʃ뼷āĶćĂȏοȢКɁʸˋˡʭĀʗˡĉՂNjȒŠğʑ뼷ɝŴĶƧħqಌϾrĪǭػ쨵ĖqಌϾrĴ뼷ƣźŴĶԒĞĖƇĬ쨵뼶ӗęĠĀĉĀƫĄ쨰qಌϾrźŴĶԒĞĖŕķ౯ĀЌѠŠԚċЌѠȞײ뼶ȆƻɝӍqۈिrǟħĂċŞҠƣźŴĶԒĞĖƇĬĴ뼷āĶǨīĖĀĄ쨰NJ뼵Ġʻ뼵Ljǥ뼵ݶиĀʇҌŠȱਢɁ뼶
ឧࡢ뼷ભȘʆĉˍĂĀۈिȢćᎴŐ뼷Ʀďě֏ˡĎĸ뼷ۈिŞҠஅƧĂԿԵĈवƺĀęኧ뼷ڇۃŎƼЍĀԄӪӃɯĉՂǡϰ뼶āĶȠƱ뼷ĔĂԿęĀ
ኧďĄࡒĀNJ뼶ȁˤ뼷āĶјǭŗလिNJۈǟħĔĂʿĀǚǦ뼷ŗĸdžفĀƄਬƺ뼶လف˧ǘdž뼷χƎǢĈԣŭĀ뼷ĄġŚŕƳĀهƞ뼷ԵĈqġŚσفƥيrĀݔ؆뼶அƧƜƚॸćॸĂɁƜƚĂƟ뼷фĘĀလفӲ˴ƄΡȸĠɹ뼵śĠɹ૨뼷ĝđħфĪҍ۵ӲĂśȥſƄᐻĀσ뼶ƄΡۈिŞҠƧƍͳ뼷ƄΡȺໆѲĈĠĬϵɘ뼷ۈि˧ăěģăˆϚȺNJĀ뼶
ćĔċˊʃ၅٧ƀ뼷źāĶĎĂŐΥҨqಌϾrĔċӛʚ뼷ĞĂĞǨͳȩĀĖЪĄƇĬ쨵Ⱥǰ뼷ಌϾ˄ăĂǭđᔐ쨱ಌϾģăĂǭ୨ăĻӍ뼶ŮđāĶҕċԳʇĞĂĞ뼷ȺǰāĶƲĐĝŀƜćಌϾƥġ쨰NJ뼵Ĵǎ뼵Ծ뼵ϔϙŠ뼷ĔĂȏŢāĎĸďĄಌϾ뼶ůķƜćȆĪ뼷ƓěŀƜġĀŇƂ뼷ŕȶđĀĄģđΓīΰĢŹ뼶ڒ
Ƿ୯փఔŨ쨗
ಌϾħˀ좄
ŭʃʃ
ǚтƂύĘʄӃɯٲ뼶ɑջ୯ѮąƬϢеϨȉʇĀ
ȶđȡ뼶
$KXGPVUۈि뼷KDVOſŚĂĀۈिϱǭɆ
$KXGPVUۈिĄŗĪƯĀě˴ӍϱǭЋƶɆ
ȱĈŪ
ɽৠ٧elbizeventsasiacom
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72JUNE-JULY 2015
72 Chinese Editorial Lettersindd 72 24515 1150 am
73JUNE-JULY 2015
73MAY 2015
ƼЍ˗ՅЌѠ˥ʿಌϾЌѠˡϘċȞײʗ२ĉƯ뼷ħಌϾЌѠǭąƼĤĀԶѤ뼷ģǞơըdž˽ȞײŢƍͳಌϾӃDŽĀăגɸɾ뼶˗ՅЌѠ२ĉƯȜƍͳѲʹȉಌϾժΆʪʸćĂŐ뼷ƯʭѲʹҺʓа뼷ɡӴĀԜӍࠒΙĀ˝ՊƑħϭދ뼶ȮύNjęϙѲʹ+CEQDWEEKѲʹ˄ύʕᘶƋʕǟĀĻːࢬѱΙǝ뼷ĖƋʕďĀՒŞጣ뼷ǞĖƬԐԵ뼷ఁบጣ뼷৯χƯغĉ˴˖뼷ƲĂċժΆĝɩĖߙϜߝ뼶
ć˗ՅЌѠ२ĉƯĘ뼷ȜĈʈʞɩľߙϜাۋĀƯغĉ˴ΏDŽ˖Ӫ뼷ȺġಗĂǩDŽ؈ǂೀ뼵Ăǩೀ뼵Ăǩ˗Յਓĉ˴뼷ŗӍĂǩƼЍਓϢ˖Ӫǀȗ뼷ŴĶȜࡄħਓϢĘԭċȡĀ˖Ӫ뼶źƲʞऒĀਓϢʠߔಌϾӃDŽĀχ₈Ƭʇ뼶
ĤȀะɸľʞĎĢſŚʘ뼵96뼵չՍȓѣ뼵ՍၽݭDŽ뼵ଔӘݭDŽŠײĀӅśଋąύݔƬЌѠמćĤȀะऄЌѠঢ়ډЌťࢨƬЌѠݔDŽĀмȞॏě뼶ćॏěĘ뼷ڏˡߊͳȩˋśଋਓॏ˽מćƼЍĀŕĤмˡ뼶5ampŚܕߝĈՃȓѣ쨞ĤȀะ쨟ɽઠKUCڱӍěجƖҠӍūǕ쨣Ӄɯ뼵ƱůۈGGJCPԶФ뼷ˤơƜƚħęŝՇҜąĂċĻŗःˤιȸ뼵จęĉȱͶŠąݔƬЌѠŕĤƚяĀĂċݘČƯě뼶
73JUNE-JULY 2015
ɾϒǛТঢ়ЌѠמġŕęĀΪӃࢰȞײǛĎӽȜɘɾϒ⏜ࠑ뼶٩ʹćŭũˡ뼷⏜ࠑǛĎӽʇҌȜшĈǎϢӭ뼷˄ѲĈǚϗᤂːƶМĀěڱӍƜƚɁŞ뼷ಗƪċၰěढ़Šċěڱढ़뼶ˤơş֏ϝĄҬŅŭǛТঢ়ЌѠמȉ1TKGPVCN5GC8KNNCUCPFQVGNQORCP[VFڑ፴ৗڱćǘ⏜ࠑũѲ˟ȷǛĎӽЌѠŗĎĀԨĂċϝ뼶
क़Ś쨞OCTCӘЌѠӍʇҌ҈ثQVGNU4GUQTVU쨟ǘඳୌसӘራҠũѲĀ҈ثӘЌѠ쨞OCTC$CPIMQM쨟ć˥ūڏDŽąοȢКĀũˡ౯К뼶҈ثӘЌѠѲĈǎϢӭ뼵Ăċঢ়ډƄ˪േ౸뼵ĂŝʞǘljڝĀЌť뼵ĂċĐɒذƬʇħМƬĀƄჾКၰěढ़뼷ŗӍƪċĠβĨढ़뼶ĠβĨढ़ĀʋύරඌغŪ뼷ĻźӖĀĢƔʾϞɌʭ뼶ب
73 Chinese Sound Bitesindd 73 24515 430 pm
74JUNE-JULY 2015
ŊĈĉĻŗΞĘʄĄĂǝƄՃĻĨ뼵ĠĠӴĀŚęĝ뼶ȺۍĉדĀटĐę뼵ᇱЉĀΝբŠƍͳĀ϶ᇫሊş֏ĀŀƚໆѲȢĄġŚǀ뼶ȮϾĀʁĤҠ뼵ăߟĀĤĐŞઝǒҠĖōǩĀʋභ뼷ĘʄƄĴƄăćᄏƜƺŠŀƯ뼶
ĘʄĨŪħġŚě֏ˡĀȶ뼷פą؈ŠӃɯٲŢ˺ॎӃɯˡӪĀڇŠ؈ॸဩ뼷ԨĂĈϙʲɫĄˬιʘĀşТ뼷ȺˢϞవȘʆęΝ뼶ăΡǷȮċŚŝǝΝśşǡϰĘʄ뼷ĝĨڨǷŗŕŨĀĴǎĖТ뼶ĘʄӃɯٲŚӃɯਇɘǥːϵŀȩФ뼷ύǘĈŎԭħϔϙĀιʘ뼷ĘʄƲŭĝڇۃąƞęՏŚěڱӍ֏זĖĔƀڏDŽ뼷Ȇġďಗą(QTOWNCวݭġŚę˺ظ뼵ցЍ҈뼷ŗӍɩᕹϝĀĘʄŚĴظঌєŠĘʄŚǗΆ뼶
ϝĀŞϯȗȓѣӍƜƚॸȓѣXGPVU6TCXGNUKCƼЍჼƂɽǀȗCZCPVCUWYCPćă΅ǡŗ+ɮŝĀǻśଋąćĘʄڏDŽĀŚě˺Ӄɯűזě쨞+6JKPC쨟뼶Ŵćˈɩ$KXGPVUۈिਲ਼ɝĴȩФ뼷ĘʄćĔŭƀşŀąňęĀȻ뼷ƦؼĝĄŎᇫሊĀƶˋş֏뼶
qŢǘěغڱĎĸ뼷ĘʄĻĸԵĂНĈϙʲɫ뼷ƦؼąƄՃĻĨ뼶פąЌѠƥʋ뼷ĘʄŃĈňĠăǜՏĀɁŞŗӍԵĈȆŞɡĀբžŴĶ˝Պ뼶r
ěڱɁŞҤćĘʄĘʄшĈϿĠęՏě֏Ɂࢰ뼶ĘʄĤŚűז֏ƺĀŚڇۃġķďĄȺġĂċŕԵזӍƜƚɁࢰ뼷ƦؼģĄĠŭĎŚޱǫʕˡѩŞ뼶ĘʄȘűě֏ġķģĄڏěĀז֏ԨĂċډĀŚě֏ɁŞ뼷ƑĄڏѩĂȸ֏ěƂĀχџ˝Պ뼶ԨĂċџলĀɁŞĄĘʄŚěڱġķ뼶ĔċŗڏѩęՏŚěڱ뼵ԄӪΡƦʄʭʋĀěڱġķŞހŝݖઽͲġķ뼷ʁƶdž
Ęʄě֏ˡLjϋ˓ஸ
Ǘ˸뼷ȉʋභоŚӚ౨եȠʫ뼷ιʘѲƶϔŨຂ뼷ŞȗʞīĐћয뼶ěڱġķшĈĂċǚϗːƶМ뼷ĻગĉĀƄჾՏၰěढ़ŠċęŇăDž뼵ɧϜᰋࡊĀĠβĨěڱढ़뼷ߴĈŕϵɘĀƬڐͶՕӍǜཥѲ뼶ˤʋ뼷ěڱġķʭģѲɪĀʁƶեęЌѠ뼷шĈǎբҍϾϢӭ뼷ѲӍěڱԜӝ˖ӪमƼ뼷ĻӖՏĀěڱŠƜƚ뼶qrƼЍΡ뼵2ʠĉěӍͶԉěڱ뼵ljۈिş֏ݭDŽŭěŗӍġŚŭĘʄȘűěũDZȐၰĝćĔƀڏDŽ뼷˄ɩĖƶ뼶
ĘʄŕĤɁࢰ숯숯Śŝě֏ġķ쩑ӅNJǩ؆ħ0CVKQPCNZJKDKVKQPCPF
QPXGPVKQPGPVGT쨞5JCPIJCK쨟뼷Һ؆q0쨞5JCPIJCK쨟r쩓Āśƍ뼷ȜźϿĠۈƖŞҠĀതڌŢƋᓮƔ˫ɡ뼶Śŝě֏ġķύŚŝԄӪˌŠĘʄ؈ʸǟդӚ뼷ɽӚ౨ǚϗħоːƶМ뼷؆Șʆƥŕ뼶ě֏ġķшĈоːƶМĀبʭ֏ɁŠоːƶМĀبʋ֏Ɂ뼶بʭ֏ɁಗċęՏ֏ढ़Šċ٣ܪևŇĀ֏ढ़뼶ƲĂċęՏ֏ढ़ĀǚϗħːƶМ뼷ևŇĀ֏ढ़קːƶМ뼷խǫߴĻˢТ֏ढ़뼶ˤʋ뼷Śŝě֏ġķģѲĈċęŇăDžĀěڱढ़뼷ĻગĂχƁԮĉăDž뼶ǟħϝǡȘʆĘǚϗŕę뼵njːŕƬĀě֏ෞʸɆϝ뼷Śŝě֏ġķנמˀ뼵ઝǒ뼵Ԑߺ뼵ǘĂɆ뼷ŃѲĈѩȓ뼵Ԅˡġķ뼵ɪЌѠDžѲ뼶
Ĉqʁƶแrƥ؆ĀĘʄŗȺযĀęڇۃĀӃɯѺ۷ࡒNJЪጠŗӍՏĀŚě֏ƜƚǡĎڏѩ뼶
ǚтƂ
NJ졿ఫ
74-75 Chinese Cover Storyindd 74 24515 1150 am
75JUNE-JULY 2015
qύǘĈŎԭħϔϙĀιʘ뼷ĘʄƲŭĝڇۃąƞęՏŚěڱӍ֏זĖĔƀڏDŽ뼶r
ːĘʄӃɯٲŚӃɯਇɘǥ
ȞЌѠ뼶ĔŝЌѠŮĈǎϢӭ뼷Ӛ౨ǕǻύĂƁڝƬĀūǕݱɽˌ쨞Ӛǘŭͳ쨟ǨϐӚƦŪ뼶
ĻગĠǩਓϢ뼷ƦؼшĈۍĉٵґĀƬסĐɒذŠʕђĀϜٲ뼷ґʸˈƞՏĀƜƚ뼶ĀѲʹĄǘŗǡΟǼĀϜٲϐҜȥŪ뼷ƧȺŒŞ΄ąˈľŅȉλĎĀȗЯ뼷ŐଟĀŬǰƅ뼶
ԨĂċກĀɁŞקĄк˟뼶к˟ĄĂċמඵӭŠЌťǘĂɆĀ२ĉě˴உǒˌ뼷ŞƳĘʄĀġķŞь뼷ĄĂċʗŦȏˣߜĂċћ뼵뼵ΜĀˬǎ뼶ƜƚॸĻŗಶůĔƀĀˬǎǟħƜƚɁŞ뼷ŕґʸăɸľĉĀƜƚ뼶
ӃɯѺ۷ࡒĘʄшĈযĀ˥ͳΝNJЪጠŠ۵ĠΦࡡ뼷եϒĀՕNJȉŞĤɭɌĀĠƟNJȠઽʸ뼷ŪąĈĀʄ৫NJ뼶ʋභоŚӚ౨űז쨱ĈŎɸľŭĀġŚԽڄӚ౨ȉѲʹɧϜĀԽŠdžͳ΅ăෲĀΝᴂዣχƎঞĄȘʆɯϢĖĘʄĴĀκɯƥŞ뼶ʞǘᐤҠŠ༽ҠĈŎĀࡊŚĀƳߋӭӚ౨뼶ĔȏբžĝĄ˺ॎӃɯͱƜƚǡӍƜƚŶĀŕމŅ뼶
ͻĘʄŮĈŒѧǫԘĀեϒᆶŝԳŠƬďĻˢТĀसӆŠിӆĝĄڏѩě˺ӃɯĴăĻǸľĀӗމƥŞ뼶
ĤNjƄՃĘʄшĈϿĠڏѩęՏŚ֏זŠěڱĀɁŞ뼷Ʀ۵ĠĀϾӍԄӪЌѠģĝшĈϵɘ뼵मĀʗˡěڱѲ뼶ƜƚॸĞߜˣο˩ܪĀɁŞ뼷ĘʄȜĄĆĀŕՊ뼶˝މ
ƜƚॸăҨছ˝Պć06ĘʄڏѩĂɁϜЬƬݔĀ৫Ţ뼶ĔŝΪφĠŭષ۵ĠDŽˡę˺ĀஉǒˌȜ२ĉěǨ뼵ډԐढ़뼵Ќኃ뼵ঢ়ډфŠஉǒˌʪʸħĂɆ뼷ħƲĂʞĎਓǙҜǡǨλĈĀ৫ŢɆԥ뼶உǒˌԵĈĻગĉνӐКٮЌ৫Ţ뼷ͱĉၰěКĀˬǎ뼶ǩŚĀԐढ़ǂೀ)TCPV$TWPUGFGPŃĻħƜƚʔǻǭ˱뼷ŗӖਓϢĀˍ뼶06ĘʄɆƍĀĄћĂƄȕĀȞʞ뼵ՇҜƺŠџݔ뼷ŕґʸ
ćĔƀڏDŽĤмȞşҘě뼵Ĵল뼵ƜƚŶ৫ŢŗӍΡě뼶ǨŗŚōǩȞײƧʑӘϙ뼵ı҈뼵KOO[JQQ뼵ᅱᅧ뼵วѩŴĶĀƜƚ뼶ڏŠɲϜϙĝ˝ՊćĔƀݭ
АҔćĘʄϒʋභƳΟǼĤܪҠʭ뼷๗ŭĘʄȘűڏѩŞĀnjĴѲʹ
74-75 Chinese Cover Storyindd 75 24515 1151 am
76JUNE-JULY 2015
ТŪιͲĔٯĄƦͲȒĀƂ뼷ĻĄۍĉדኁĀĄЌѠӍӃɯ˖ӪˡĀߊӿϰϰఆĨƚȡ뼷ŊĨӍĴŢϢеɘDŽڥɘ뼶뺭
ćǗŔɫ뼵55뼵ȖŠ)EJCVDžǗŔʘԭħşТĀƎĐ뼷ĉȉĉƥǎĀˈਜঞĄӚӐŠάȱͶŕȶđĀƶК뼶Ţǘߊĉ˴Ďĸ뼷ĈąĔȏǗŔʘĀৗՎ뼷ŢϢеɘDŽɘďȻīΜƦͲڏ뼶Ļ뼷ďϝǡĀŰߧƦҶ뼷ЌѠӍӃɯ˖ӪˡĀߊӿڥఆĨƚȡ뼷ŊĨӍĴŢϢеɘDŽٯɘ뼶뺭뺭
२ĉϢе˖ӪĄࢨˡŪβĀȱਢ뼷ਯȺĄćЌѠ˖Ӫˡ뼶ĂŝśɡĀЌѠκΓīƧźĢŹǜതڌŢƋҠŒũĎ뼷ąĢŹŠതćɳ뼷ĈĠɹ쨵ňĠĴȊ뼷ࡍהŢƋĀڌćϢе˖ӪĔċցΆĘ뼷ЌѠߊӿТăĖЌѠćܦΰɌʐਓϢŦƟĀnjː뼶
ͱϿߊĉ˴ˆ˽ɝĂɝĢŹĔċɝʚ쨰ϢеěǂƚȜŀNjιƈāĀʅȁĄƇĬ쨵ȺǰďĄǥʿĀӷݦȱͶŠϢеĀฑࡄʇ뼶ĂҶŗકƥ뼷ЌѠߊӿƙĀĄqӚӐȱͶrĀŀNj뼷ƦăĄڙᆃĀˈ˱뼶
ljĂċߩղϰϰĄŕՋĀ뼶ƜƚغͱϿĄȁħԚċЌѠȞײ뼵ЌѠĀŞžͱȁЌѠǔɘDŽջĤDžʅȁŢԚĂŝЌѠмŀ뼷ȚЌѠߊӿĈޡȉĔǩದćϢеԒͶ뼷ũ˧ȉŴĶӚӐʸǟȱͶ뼶ȚНʥ쨰ăĻŮʘľǗŔɫͱҽƱĎȉϢеӚӐʸǟȱͶ뼶
ſŚʘěڱȉƜƚŭƼЍěڱ٩ԏ뼷ۈिȜҬφڇʠԄӪӃɯɁ뼷ƦԄӪƜƚȜભŕęˌŒ뼶ȁˤ뼷ĞđćതڌպݰĀě֏ˡġŒĂᤋ뼷ЌѠďκӚӐĂжƬΙ뼵ƬвĀߊӿ뼶
ӍĴŢϢеɘDŽɘĄȌīϢеŕĈвĀƶʑ뼶эɘăȚȩФߊĉ˴ŢϢеŠĔඐŀNjĀȶ˸뼷ģĄƬߊĨƺĀƶʑ뼶ĴǎĄȱਢ뼶ȮŕŶĂơȉϢеԒͶĖĪĂơĀɘăˆ˽ɸľċŇĴ뼶ŚʠϵϢеɆԥϯȗශઆȓѣ49QTNFYKFG˥ʿŢۈƖŞҠě֏ˡɘDŽąĂЬз뼷ʪưФĈĀದćϢеĈߊӿȉŴĶɘ쨱ˤʋ뼷ɸľĀߊĉ˴ΞħŮđŴĶιďΚȥŪӪ뼶ĔċƄࡢħۈƖҠĀߊˌǀȗژąܔѧ쨗
ȁˤ뼷ħąŕęՃʇŞƬߊƯě뼷˄ϢеɘĈвॼ뼷κƙĖŗĪڨǴž쨰s đĈࡄNjŠƱķ뼶ǚŢϢеđϭࡄ
Nj뼷ਯȺĄćƸĀľԘġ뼷ϢеňͲďĨƴśĆĄśǘŬķͱĄȩǚˆޚƦǢ뼶ǞĎ뼷ĈƱķƷĨϢеƱ˖뼷ĂϢеƱ˖뼷ĆŪβĀǴĢƔďƬ뼶߀
s ĠɝũǽКʚϝ뼷˄ɑϢеȀŗĸdž뼶ĔĄĂƞڇϢеϨȉƸĀƤƶʑ뼶ĻŗȮqħƇĬr뼵qƧڒr뼵qƇĬr뼵qɑĆffɑгār뼵qĆĀğʑƧrDžɝƶКũ˧뼶
s ĞѩʑdžɃϢеĀѢˆ뼶ϢеƫĆĀɝʚŶ뼷ăđŮĄӕҢćŦƀ뼷ɝȠȱĀɝʚ뼷ĔƟĆĈĻĨȌīϢеŊĈĞĖĀʋĀƱʜ뼷ģĻŗӚӐŐϢеŢĆĀƱķ뼶
s ыħϢеԵĈҲĀʋ˖Ӫ뼶ϔĄҺ˱ĀȅѮѲʹ˖ӪģӖ
ŗźϢеƴīĆňķ뼷ĨdžɃŴĶĀ뼷ȮƦźŴĶŢĆмŀČƗ뼶
s źϢеƢƅĆdžɃŴĶĀ뼶ěڱĉ˴ƼƔdžɃŴĶߊĝЏʫغĀ뼶ȁˤ뼷ժዓȴ뼷ăđǙᛃ뼷ģăđߣŎǟśѢˆ뼶ȮĆĀɝŠɽʪ뼷ϢеĨѿʓƢƅĆĄdžɃŴĶƥǡǨĸĀƸ뼷ƦؼģěźŴĶƴīĆňժķŠůķ뼶
ʘľȉϢеƥǎĀˈਜŠӍĴĀɘ뼷ăȚĻŗźĆŨэТŪιͲ뼷ƑȶđĀĄĻŗƬĆĀߊĨƺŠϢеĀƫǼ߀뼶
JTKUVKPG)COCTTCĄ49QTNFYKFGɽઠ뼶49QTNFYKFGĄĂؽƖҠۈŝŚʠϵĀϢеɆԥϯȗශઆȓѣ뼷шĈο˩ࡒĀě֏ǀԥ뼶˽ȓѣĪĀۈƖҠӿʗɠħϢеǭȉě֏ȠȱĀјƶ뼶٩ƢނŰ뼷ɑˢˈȉJTKUVKPGԒͶ뼶Ǘ쨰EJTKUVKPGICOCTTCNTCYQTNFYKFGEQO뺭
76JUNE-JULY 2015
qɘăȚȩФߊĉ˴ŢϢеŠĔඐŀNjĀȶ˸뼷ģĄƬߊĨƺĀƶʑ뼶ĴǎĄȱਢ뼶ȮŕŶĂơȉϢеԒͶĖĪĂơĀɘăˆ˽ɸľċ
ŇĴ뼶rCHRISTINE GAMARRA
LRA WorldwideɽઠؽƖҠۈ
ƢԺ
76 Chinese Knowledgeindd 76 24515 1153 am
IBC IBTM China ADindd 50 13515 833 pm
ಌϾ٧
7 Sabah Tourism Board ADindd 7 24515 1235 pm
56JUNE-JULY 2015
53-68 Australia Supplementindd 56 24515 403 pm
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60JUNE-JULY 2015
Discover a zoowithout fences
THERErsquoS NOTHING LIKE AUSTRALIA FOR YOUR NEXT BUSINESS EVENTPLAN NOW VISIT AUSTRALIACOMBUSINESSEVENTS
TAU0105_297x420_Zoo_V1indd 1 11052015 520 pm
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61JUNE-JULY 2015
Discover a zoowithout fences
THERErsquoS NOTHING LIKE AUSTRALIA FOR YOUR NEXT BUSINESS EVENTPLAN NOW VISIT AUSTRALIACOMBUSINESSEVENTS
TAU0105_297x420_Zoo_V1indd 1 11052015 520 pm
53-68 Australia Supplementindd 61 24515 1146 am
62JUNE-JULY 2015
53-68 Australia Supplementindd 62 24515 404 pm
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AD
EXPERIENCE WORLD CLASS OPENING DECEMBER 2016
Artist impressions courtesy of Hassell + Populous and Darling Harbour Live
Introducing a new world class convention exhibition and
entertainment destination on Sydneyrsquos sparkling harbour
With an integrated design and best practice facilities you will
be within walking distance of Australiarsquos largest business district
financial centre and hub of thought leadership and innovation
ICCSYDNEYCOMSALESICCSYDNEYCOM +612 8297 7600
MANAGED BY AEG OGDEN
THEATRE EXHIBITION CONVENTION
53-68 Australia Supplementindd 63 24515 1146 am
64JUNE-JULY 2015
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E X P E R I E N C E U N F O R G E T T A B L E E V E N T S
S Y D N E Y rsquo S M O S T U N I Q U E V E N U E
A U S T R A L I A NT E C H N O L O G Y P A R K
CONFERENCES I EXHIBIT IONS I CORPORATE MEET INGS
TRAINING I FASHION I PRODUCT LAUNCHES
AND MUCH MORE
salesatpcomauPh +61 2 9209 4220wwwatpcomau2 Locomotive StreetEveleigh 2015
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68JUNE-JULY 2015
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Contentindd 5 261114 1051 am53-68 Australia Supplementindd 68 24515 1146 am
69JUNE-JULY 2015
Engage
From April 30 to May 10 a total of 235 million visitors ndash including 153000 international attendees ndash took part in 200 events conducted throughout host venue Coex from culture exhibitions and conventions to promotions performances and even a beer festival all of which served as an effective marketing platform for the clusterrsquos stakeholders
Among the major events Asiamania a multi-nation business and cultural trade show running from April 30 to May 3 included promotional booths from Korea Japan China and Russia each exhibiting various cultural assets from across the region Contributing to the local MICE presence was the Seoul Tourism Organization whose promotional stand was modeled after
C-FESTIVAL IN SEOUL DRAWS
GLOBAL AUDIENCETHE INAUGURAL
ldquoC-FESTIVALrdquo PROMOTED THE
CAPABILITIES OF A NEWLY-FORMED
GANGNAM-BASED ldquoMICE CLUSTERrdquo
OF EVENT VENUES SHOPPING AND
ENTERTAINMENT PROVIDERS
Seoulrsquos ancient city walls while the Korea Tourism Organization stand introduced visitors to other national destinations Other key events included a ldquoCulture Techrdquo fair and a ldquoCreative Urdquo exhibition zone The festival was organised by the World Trade Center Seoul MICE Cluster Committee
Created to increase competitiveness and allow for joint marketing strategies among members the MICE Cluster initiative unites 13 major companies involved in the business events community including and surrounding Coex which along with the nearby Korea World Trade Center was recently designated a ldquoSpecial MICE Tourist Zonerdquo by local government agencies Members also include business hotels department stores entertainment complexes PCOs and more such as Korean entertainment agency SM Entertainment which appointed K-pop stars EXO as official C-Festival ambassadors
In addition to the festivalrsquos promotional benefits for its members the ROI across 11 days also demonstrated the effectiveness of the event The Coex Seven Luck Casino a foreigners-only
venue for example saw a 401 percent increase in custom compared with the same period in 2014 while the five-star Grand InterContinental Seoul Parnas ndash also part of the complex ndash saw a 209 percent increase in room occupancy over the same comparative duration
ldquoThrough our first C-Festival we were able to see both new growth and the take-off of the MICE industry which is still a new industry for Seoulrdquo said Coex president and CEO Byun Bokyung He went on to affirm his commitment to ldquocontinue building and showcasing diverse content in order for the Korea World Trade Center to become the centre of the MICE industryrdquo
Stephen Kwak an assistant manager at the Seoul Tourism Organization agreed with the growth potential of the C-Festival in the coming years saying ldquoIt helped Seoul by emphasising various tourist attractions that MICE delegates would enjoy visiting during their stayrdquo With the weekend proving the most popular for Asiamania Kwak said that feedback for the Seoul booth was positive with visitors remarking that it ldquowell-represented the cityrsquos diverse offeringsrdquo
Love Heart Project
WORDS BEN JORDAN
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70JUNE-JULY 2015
Engage
With many UNESCO-heritage listed sites and venues in the world to choose from one group chose the much revered West Lake in Hangzhou as the centrepiece for an event Some 90 guests from Canadarsquos York House School travelled to the picturesque destination for a cultural trip planned around a golf tournament
The guests arrived at Hangzhou Sofitel Westlake Hotel on the first day What awaited them was a lavish welcome cocktail and gala dinner set up at the Sky Garden with views of West Lake as its background
The next day was where the program truly began Guests were divided into two groups ndash the Golf group and Parents-Child group ndash according to what guests preferred The group for golf headed for a friendly tournament at Fuchun Resort Golf Club while the other enjoyed a spa session and a tea tasting ceremony The children spent time at Zoo Coffee a creative club located in a shopping mall where its unique set-up resembled a quiet forest wonderland with a myriad of wild animals
Guests then went for a boat ride over West Lake and watched a large landscape live performance created by three renowned directors ndash Zhang
WEST LAKE STORY
A TRIP PLANNED AROUND HANGZHOUrsquoS REVERED WEST LAKE TELLS OF THE DESTINATIONrsquoS RICH
CULTURE AND SCENIC STORIES
Yi Mou Wang Chao Ge and Fan Yue Guests visited the largest isle in West Lake which is called ldquoThree Pools Mirroring the Moonrdquo and covers an area of 6000 square metres The shadow of the isle the elegant garden and the scenic beauty combined makes the isle one of the top 10 West Lake attractions particularly popular during the Mid-Autumn Festival
The group also visited the ancient He Fang Street which has a profound history Consisting of the historical commercial civil and architectural culture of Hangzhou it is the best place
to get acquainted with the destination Groups also enjoyed the ldquoSong Cheng Eternal Loverdquo drama which is known as one of the more acclaimed shows in the world The performance describes the hardship of Liang Zhu ancients the magnificence of Song Palace the fierce battle of Yue Gu Jun the song of Liang Shan Bo and Zhu Ying Tai and the song of the white snake and Xu Xian These stories are told through a spectacular display of sound light and stage effects
70JUNE-JULY 2015
Sofitel Hangzhou Westlake Hotel
Golf tournament
70 Engage Hangzhouindd 70 24515 1149 am
71JUNE-JULY 2015
Engage
Aprilrsquos Wine Down Wednesday organised by ACI HR Solutions and Biz Events Asia gave guests the privilege of a first look at the new Club Lounge at Hotel
Jen Tanglin Singapore (formerly known as Traderrsquos Hotel at Cuscaden Road) Over 90 professionals from
the MICE travel tourism and hospitality sectors networked over drinks and a buffet spread with an
impressive display of sweet treats Guests also had the chance to look at guest rooms on the newly revamped
Club Floor The event was sponsored by Hotel Jen Tanglin Singapore and duetto
HAPPY SNAPS
FROM WINE DOWN
WEDNESDAY
71 Engage Hotel Jen WDWindd 71 24515 1149 am
72JUNE-JULY 2015
ćľŅǴŭƀ뼷āĶɽĄŗۍĉדĀϝĀŞ뼵ϾĀЌѠͱກĀěɁǟħކՠĀǚ뼶ĔȏϝĀŞ뼵ЌѠŠěɁǨͳȩĀĄqಌϾr뼷খأćӃɯӍЌѠ˖Ӫˡġ뼷ĉĶǨɶᅆŠڥĀďĄಌϾĀǃɩ뼷ƦϿĠě֏˺ॎӃɯģĝćĞƶѲʑħϢеǙҜಌϾɆԥ뼶ȁˤ뼷ĔĂʿāĶјǭŗqಌϾrǟħ٧Āǂʚ뼶
ľŅǴċʃ뼷āĶćĂȏοȢКɁʸˋˡʭĀʗˡĉՂNjȒŠğʑ뼷ɝŴĶƧħqಌϾrĪǭػ쨵ĖqಌϾrĴ뼷ƣźŴĶԒĞĖƇĬ쨵뼶ӗęĠĀĉĀƫĄ쨰qಌϾrźŴĶԒĞĖŕķ౯ĀЌѠŠԚċЌѠȞײ뼶ȆƻɝӍqۈिrǟħĂċŞҠƣźŴĶԒĞĖƇĬĴ뼷āĶǨīĖĀĄ쨰NJ뼵Ġʻ뼵Ljǥ뼵ݶиĀʇҌŠȱਢɁ뼶
ឧࡢ뼷ભȘʆĉˍĂĀۈिȢćᎴŐ뼷Ʀďě֏ˡĎĸ뼷ۈिŞҠஅƧĂԿԵĈवƺĀęኧ뼷ڇۃŎƼЍĀԄӪӃɯĉՂǡϰ뼶āĶȠƱ뼷ĔĂԿęĀ
ኧďĄࡒĀNJ뼶ȁˤ뼷āĶјǭŗလिNJۈǟħĔĂʿĀǚǦ뼷ŗĸdžفĀƄਬƺ뼶လف˧ǘdž뼷χƎǢĈԣŭĀ뼷ĄġŚŕƳĀهƞ뼷ԵĈqġŚσفƥيrĀݔ؆뼶அƧƜƚॸćॸĂɁƜƚĂƟ뼷фĘĀလفӲ˴ƄΡȸĠɹ뼵śĠɹ૨뼷ĝđħфĪҍ۵ӲĂśȥſƄᐻĀσ뼶ƄΡۈिŞҠƧƍͳ뼷ƄΡȺໆѲĈĠĬϵɘ뼷ۈि˧ăěģăˆϚȺNJĀ뼶
ćĔċˊʃ၅٧ƀ뼷źāĶĎĂŐΥҨqಌϾrĔċӛʚ뼷ĞĂĞǨͳȩĀĖЪĄƇĬ쨵Ⱥǰ뼷ಌϾ˄ăĂǭđᔐ쨱ಌϾģăĂǭ୨ăĻӍ뼶ŮđāĶҕċԳʇĞĂĞ뼷ȺǰāĶƲĐĝŀƜćಌϾƥġ쨰NJ뼵Ĵǎ뼵Ծ뼵ϔϙŠ뼷ĔĂȏŢāĎĸďĄಌϾ뼶ůķƜćȆĪ뼷ƓěŀƜġĀŇƂ뼷ŕȶđĀĄģđΓīΰĢŹ뼶ڒ
Ƿ୯փఔŨ쨗
ಌϾħˀ좄
ŭʃʃ
ǚтƂύĘʄӃɯٲ뼶ɑջ୯ѮąƬϢеϨȉʇĀ
ȶđȡ뼶
$KXGPVUۈि뼷KDVOſŚĂĀۈिϱǭɆ
$KXGPVUۈिĄŗĪƯĀě˴ӍϱǭЋƶɆ
ȱĈŪ
ɽৠ٧elbizeventsasiacom
௱ᅒ
Ѻᙕĉginabizeventsasiacom
ఫઽ
ৠ٧kristiebizeventsasiacom
72JUNE-JULY 2015
72 Chinese Editorial Lettersindd 72 24515 1150 am
73JUNE-JULY 2015
73MAY 2015
ƼЍ˗ՅЌѠ˥ʿಌϾЌѠˡϘċȞײʗ२ĉƯ뼷ħಌϾЌѠǭąƼĤĀԶѤ뼷ģǞơըdž˽ȞײŢƍͳಌϾӃDŽĀăגɸɾ뼶˗ՅЌѠ२ĉƯȜƍͳѲʹȉಌϾժΆʪʸćĂŐ뼷ƯʭѲʹҺʓа뼷ɡӴĀԜӍࠒΙĀ˝ՊƑħϭދ뼶ȮύNjęϙѲʹ+CEQDWEEKѲʹ˄ύʕᘶƋʕǟĀĻːࢬѱΙǝ뼷ĖƋʕďĀՒŞጣ뼷ǞĖƬԐԵ뼷ఁบጣ뼷৯χƯغĉ˴˖뼷ƲĂċժΆĝɩĖߙϜߝ뼶
ć˗ՅЌѠ२ĉƯĘ뼷ȜĈʈʞɩľߙϜাۋĀƯغĉ˴ΏDŽ˖Ӫ뼷ȺġಗĂǩDŽ؈ǂೀ뼵Ăǩೀ뼵Ăǩ˗Յਓĉ˴뼷ŗӍĂǩƼЍਓϢ˖Ӫǀȗ뼷ŴĶȜࡄħਓϢĘԭċȡĀ˖Ӫ뼶źƲʞऒĀਓϢʠߔಌϾӃDŽĀχ₈Ƭʇ뼶
ĤȀะɸľʞĎĢſŚʘ뼵96뼵չՍȓѣ뼵ՍၽݭDŽ뼵ଔӘݭDŽŠײĀӅśଋąύݔƬЌѠמćĤȀะऄЌѠঢ়ډЌťࢨƬЌѠݔDŽĀмȞॏě뼶ćॏěĘ뼷ڏˡߊͳȩˋśଋਓॏ˽מćƼЍĀŕĤмˡ뼶5ampŚܕߝĈՃȓѣ쨞ĤȀะ쨟ɽઠKUCڱӍěجƖҠӍūǕ쨣Ӄɯ뼵ƱůۈGGJCPԶФ뼷ˤơƜƚħęŝՇҜąĂċĻŗःˤιȸ뼵จęĉȱͶŠąݔƬЌѠŕĤƚяĀĂċݘČƯě뼶
73JUNE-JULY 2015
ɾϒǛТঢ়ЌѠמġŕęĀΪӃࢰȞײǛĎӽȜɘɾϒ⏜ࠑ뼶٩ʹćŭũˡ뼷⏜ࠑǛĎӽʇҌȜшĈǎϢӭ뼷˄ѲĈǚϗᤂːƶМĀěڱӍƜƚɁŞ뼷ಗƪċၰěढ़Šċěڱढ़뼶ˤơş֏ϝĄҬŅŭǛТঢ়ЌѠמȉ1TKGPVCN5GC8KNNCUCPFQVGNQORCP[VFڑ፴ৗڱćǘ⏜ࠑũѲ˟ȷǛĎӽЌѠŗĎĀԨĂċϝ뼶
क़Ś쨞OCTCӘЌѠӍʇҌ҈ثQVGNU4GUQTVU쨟ǘඳୌसӘራҠũѲĀ҈ثӘЌѠ쨞OCTC$CPIMQM쨟ć˥ūڏDŽąοȢКĀũˡ౯К뼶҈ثӘЌѠѲĈǎϢӭ뼵Ăċঢ়ډƄ˪േ౸뼵ĂŝʞǘljڝĀЌť뼵ĂċĐɒذƬʇħМƬĀƄჾКၰěढ़뼷ŗӍƪċĠβĨढ़뼶ĠβĨढ़ĀʋύරඌغŪ뼷ĻźӖĀĢƔʾϞɌʭ뼶ب
73 Chinese Sound Bitesindd 73 24515 430 pm
74JUNE-JULY 2015
ŊĈĉĻŗΞĘʄĄĂǝƄՃĻĨ뼵ĠĠӴĀŚęĝ뼶ȺۍĉדĀटĐę뼵ᇱЉĀΝբŠƍͳĀ϶ᇫሊş֏ĀŀƚໆѲȢĄġŚǀ뼶ȮϾĀʁĤҠ뼵ăߟĀĤĐŞઝǒҠĖōǩĀʋභ뼷ĘʄƄĴƄăćᄏƜƺŠŀƯ뼶
ĘʄĨŪħġŚě֏ˡĀȶ뼷פą؈ŠӃɯٲŢ˺ॎӃɯˡӪĀڇŠ؈ॸဩ뼷ԨĂĈϙʲɫĄˬιʘĀşТ뼷ȺˢϞవȘʆęΝ뼶ăΡǷȮċŚŝǝΝśşǡϰĘʄ뼷ĝĨڨǷŗŕŨĀĴǎĖТ뼶ĘʄӃɯٲŚӃɯਇɘǥːϵŀȩФ뼷ύǘĈŎԭħϔϙĀιʘ뼷ĘʄƲŭĝڇۃąƞęՏŚěڱӍ֏זĖĔƀڏDŽ뼷Ȇġďಗą(QTOWNCวݭġŚę˺ظ뼵ցЍ҈뼷ŗӍɩᕹϝĀĘʄŚĴظঌєŠĘʄŚǗΆ뼶
ϝĀŞϯȗȓѣӍƜƚॸȓѣXGPVU6TCXGNUKCƼЍჼƂɽǀȗCZCPVCUWYCPćă΅ǡŗ+ɮŝĀǻśଋąćĘʄڏDŽĀŚě˺Ӄɯűזě쨞+6JKPC쨟뼶Ŵćˈɩ$KXGPVUۈिਲ਼ɝĴȩФ뼷ĘʄćĔŭƀşŀąňęĀȻ뼷ƦؼĝĄŎᇫሊĀƶˋş֏뼶
qŢǘěغڱĎĸ뼷ĘʄĻĸԵĂНĈϙʲɫ뼷ƦؼąƄՃĻĨ뼶פąЌѠƥʋ뼷ĘʄŃĈňĠăǜՏĀɁŞŗӍԵĈȆŞɡĀբžŴĶ˝Պ뼶r
ěڱɁŞҤćĘʄĘʄшĈϿĠęՏě֏Ɂࢰ뼶ĘʄĤŚűז֏ƺĀŚڇۃġķďĄȺġĂċŕԵזӍƜƚɁࢰ뼷ƦؼģĄĠŭĎŚޱǫʕˡѩŞ뼶ĘʄȘűě֏ġķģĄڏěĀז֏ԨĂċډĀŚě֏ɁŞ뼷ƑĄڏѩĂȸ֏ěƂĀχџ˝Պ뼶ԨĂċџলĀɁŞĄĘʄŚěڱġķ뼶ĔċŗڏѩęՏŚěڱ뼵ԄӪΡƦʄʭʋĀěڱġķŞހŝݖઽͲġķ뼷ʁƶdž
Ęʄě֏ˡLjϋ˓ஸ
Ǘ˸뼷ȉʋභоŚӚ౨եȠʫ뼷ιʘѲƶϔŨຂ뼷ŞȗʞīĐћয뼶ěڱġķшĈĂċǚϗːƶМ뼷ĻગĉĀƄჾՏၰěढ़ŠċęŇăDž뼵ɧϜᰋࡊĀĠβĨěڱढ़뼷ߴĈŕϵɘĀƬڐͶՕӍǜཥѲ뼶ˤʋ뼷ěڱġķʭģѲɪĀʁƶեęЌѠ뼷шĈǎբҍϾϢӭ뼷ѲӍěڱԜӝ˖ӪमƼ뼷ĻӖՏĀěڱŠƜƚ뼶qrƼЍΡ뼵2ʠĉěӍͶԉěڱ뼵ljۈिş֏ݭDŽŭěŗӍġŚŭĘʄȘűěũDZȐၰĝćĔƀڏDŽ뼷˄ɩĖƶ뼶
ĘʄŕĤɁࢰ숯숯Śŝě֏ġķ쩑ӅNJǩ؆ħ0CVKQPCNZJKDKVKQPCPF
QPXGPVKQPGPVGT쨞5JCPIJCK쨟뼷Һ؆q0쨞5JCPIJCK쨟r쩓Āśƍ뼷ȜźϿĠۈƖŞҠĀതڌŢƋᓮƔ˫ɡ뼶Śŝě֏ġķύŚŝԄӪˌŠĘʄ؈ʸǟդӚ뼷ɽӚ౨ǚϗħоːƶМ뼷؆Șʆƥŕ뼶ě֏ġķшĈоːƶМĀبʭ֏ɁŠоːƶМĀبʋ֏Ɂ뼶بʭ֏ɁಗċęՏ֏ढ़Šċ٣ܪևŇĀ֏ढ़뼶ƲĂċęՏ֏ढ़ĀǚϗħːƶМ뼷ևŇĀ֏ढ़קːƶМ뼷խǫߴĻˢТ֏ढ़뼶ˤʋ뼷Śŝě֏ġķģѲĈċęŇăDžĀěڱढ़뼷ĻગĂχƁԮĉăDž뼶ǟħϝǡȘʆĘǚϗŕę뼵njːŕƬĀě֏ෞʸɆϝ뼷Śŝě֏ġķנמˀ뼵ઝǒ뼵Ԑߺ뼵ǘĂɆ뼷ŃѲĈѩȓ뼵Ԅˡġķ뼵ɪЌѠDžѲ뼶
Ĉqʁƶแrƥ؆ĀĘʄŗȺযĀęڇۃĀӃɯѺ۷ࡒNJЪጠŗӍՏĀŚě֏ƜƚǡĎڏѩ뼶
ǚтƂ
NJ졿ఫ
74-75 Chinese Cover Storyindd 74 24515 1150 am
75JUNE-JULY 2015
qύǘĈŎԭħϔϙĀιʘ뼷ĘʄƲŭĝڇۃąƞęՏŚěڱӍ֏זĖĔƀڏDŽ뼶r
ːĘʄӃɯٲŚӃɯਇɘǥ
ȞЌѠ뼶ĔŝЌѠŮĈǎϢӭ뼷Ӛ౨ǕǻύĂƁڝƬĀūǕݱɽˌ쨞Ӛǘŭͳ쨟ǨϐӚƦŪ뼶
ĻગĠǩਓϢ뼷ƦؼшĈۍĉٵґĀƬסĐɒذŠʕђĀϜٲ뼷ґʸˈƞՏĀƜƚ뼶ĀѲʹĄǘŗǡΟǼĀϜٲϐҜȥŪ뼷ƧȺŒŞ΄ąˈľŅȉλĎĀȗЯ뼷ŐଟĀŬǰƅ뼶
ԨĂċກĀɁŞקĄк˟뼶к˟ĄĂċמඵӭŠЌťǘĂɆĀ२ĉě˴உǒˌ뼷ŞƳĘʄĀġķŞь뼷ĄĂċʗŦȏˣߜĂċћ뼵뼵ΜĀˬǎ뼶ƜƚॸĻŗಶůĔƀĀˬǎǟħƜƚɁŞ뼷ŕґʸăɸľĉĀƜƚ뼶
ӃɯѺ۷ࡒĘʄшĈযĀ˥ͳΝNJЪጠŠ۵ĠΦࡡ뼷եϒĀՕNJȉŞĤɭɌĀĠƟNJȠઽʸ뼷ŪąĈĀʄ৫NJ뼶ʋභоŚӚ౨űז쨱ĈŎɸľŭĀġŚԽڄӚ౨ȉѲʹɧϜĀԽŠdžͳ΅ăෲĀΝᴂዣχƎঞĄȘʆɯϢĖĘʄĴĀκɯƥŞ뼶ʞǘᐤҠŠ༽ҠĈŎĀࡊŚĀƳߋӭӚ౨뼶ĔȏբžĝĄ˺ॎӃɯͱƜƚǡӍƜƚŶĀŕމŅ뼶
ͻĘʄŮĈŒѧǫԘĀեϒᆶŝԳŠƬďĻˢТĀसӆŠിӆĝĄڏѩě˺ӃɯĴăĻǸľĀӗމƥŞ뼶
ĤNjƄՃĘʄшĈϿĠڏѩęՏŚ֏זŠěڱĀɁŞ뼷Ʀ۵ĠĀϾӍԄӪЌѠģĝшĈϵɘ뼵मĀʗˡěڱѲ뼶ƜƚॸĞߜˣο˩ܪĀɁŞ뼷ĘʄȜĄĆĀŕՊ뼶˝މ
ƜƚॸăҨছ˝Պć06ĘʄڏѩĂɁϜЬƬݔĀ৫Ţ뼶ĔŝΪφĠŭષ۵ĠDŽˡę˺ĀஉǒˌȜ२ĉěǨ뼵ډԐढ़뼵Ќኃ뼵ঢ়ډфŠஉǒˌʪʸħĂɆ뼷ħƲĂʞĎਓǙҜǡǨλĈĀ৫ŢɆԥ뼶உǒˌԵĈĻગĉνӐКٮЌ৫Ţ뼷ͱĉၰěКĀˬǎ뼶ǩŚĀԐढ़ǂೀ)TCPV$TWPUGFGPŃĻħƜƚʔǻǭ˱뼷ŗӖਓϢĀˍ뼶06ĘʄɆƍĀĄћĂƄȕĀȞʞ뼵ՇҜƺŠџݔ뼷ŕґʸ
ćĔƀڏDŽĤмȞşҘě뼵Ĵল뼵ƜƚŶ৫ŢŗӍΡě뼶ǨŗŚōǩȞײƧʑӘϙ뼵ı҈뼵KOO[JQQ뼵ᅱᅧ뼵วѩŴĶĀƜƚ뼶ڏŠɲϜϙĝ˝ՊćĔƀݭ
АҔćĘʄϒʋභƳΟǼĤܪҠʭ뼷๗ŭĘʄȘűڏѩŞĀnjĴѲʹ
74-75 Chinese Cover Storyindd 75 24515 1151 am
76JUNE-JULY 2015
ТŪιͲĔٯĄƦͲȒĀƂ뼷ĻĄۍĉדኁĀĄЌѠӍӃɯ˖ӪˡĀߊӿϰϰఆĨƚȡ뼷ŊĨӍĴŢϢеɘDŽڥɘ뼶뺭
ćǗŔɫ뼵55뼵ȖŠ)EJCVDžǗŔʘԭħşТĀƎĐ뼷ĉȉĉƥǎĀˈਜঞĄӚӐŠάȱͶŕȶđĀƶК뼶Ţǘߊĉ˴Ďĸ뼷ĈąĔȏǗŔʘĀৗՎ뼷ŢϢеɘDŽɘďȻīΜƦͲڏ뼶Ļ뼷ďϝǡĀŰߧƦҶ뼷ЌѠӍӃɯ˖ӪˡĀߊӿڥఆĨƚȡ뼷ŊĨӍĴŢϢеɘDŽٯɘ뼶뺭뺭
२ĉϢе˖ӪĄࢨˡŪβĀȱਢ뼷ਯȺĄćЌѠ˖Ӫˡ뼶ĂŝśɡĀЌѠκΓīƧźĢŹǜതڌŢƋҠŒũĎ뼷ąĢŹŠതćɳ뼷ĈĠɹ쨵ňĠĴȊ뼷ࡍהŢƋĀڌćϢе˖ӪĔċցΆĘ뼷ЌѠߊӿТăĖЌѠćܦΰɌʐਓϢŦƟĀnjː뼶
ͱϿߊĉ˴ˆ˽ɝĂɝĢŹĔċɝʚ쨰ϢеěǂƚȜŀNjιƈāĀʅȁĄƇĬ쨵ȺǰďĄǥʿĀӷݦȱͶŠϢеĀฑࡄʇ뼶ĂҶŗકƥ뼷ЌѠߊӿƙĀĄqӚӐȱͶrĀŀNj뼷ƦăĄڙᆃĀˈ˱뼶
ljĂċߩղϰϰĄŕՋĀ뼶ƜƚغͱϿĄȁħԚċЌѠȞײ뼵ЌѠĀŞžͱȁЌѠǔɘDŽջĤDžʅȁŢԚĂŝЌѠмŀ뼷ȚЌѠߊӿĈޡȉĔǩದćϢеԒͶ뼷ũ˧ȉŴĶӚӐʸǟȱͶ뼶ȚНʥ쨰ăĻŮʘľǗŔɫͱҽƱĎȉϢеӚӐʸǟȱͶ뼶
ſŚʘěڱȉƜƚŭƼЍěڱ٩ԏ뼷ۈिȜҬφڇʠԄӪӃɯɁ뼷ƦԄӪƜƚȜભŕęˌŒ뼶ȁˤ뼷ĞđćതڌպݰĀě֏ˡġŒĂᤋ뼷ЌѠďκӚӐĂжƬΙ뼵ƬвĀߊӿ뼶
ӍĴŢϢеɘDŽɘĄȌīϢеŕĈвĀƶʑ뼶эɘăȚȩФߊĉ˴ŢϢеŠĔඐŀNjĀȶ˸뼷ģĄƬߊĨƺĀƶʑ뼶ĴǎĄȱਢ뼶ȮŕŶĂơȉϢеԒͶĖĪĂơĀɘăˆ˽ɸľċŇĴ뼶ŚʠϵϢеɆԥϯȗශઆȓѣ49QTNFYKFG˥ʿŢۈƖŞҠě֏ˡɘDŽąĂЬз뼷ʪưФĈĀದćϢеĈߊӿȉŴĶɘ쨱ˤʋ뼷ɸľĀߊĉ˴ΞħŮđŴĶιďΚȥŪӪ뼶ĔċƄࡢħۈƖҠĀߊˌǀȗژąܔѧ쨗
ȁˤ뼷ħąŕęՃʇŞƬߊƯě뼷˄ϢеɘĈвॼ뼷κƙĖŗĪڨǴž쨰s đĈࡄNjŠƱķ뼶ǚŢϢеđϭࡄ
Nj뼷ਯȺĄćƸĀľԘġ뼷ϢеňͲďĨƴśĆĄśǘŬķͱĄȩǚˆޚƦǢ뼶ǞĎ뼷ĈƱķƷĨϢеƱ˖뼷ĂϢеƱ˖뼷ĆŪβĀǴĢƔďƬ뼶߀
s ĠɝũǽКʚϝ뼷˄ɑϢеȀŗĸdž뼶ĔĄĂƞڇϢеϨȉƸĀƤƶʑ뼶ĻŗȮqħƇĬr뼵qƧڒr뼵qƇĬr뼵qɑĆffɑгār뼵qĆĀğʑƧrDžɝƶКũ˧뼶
s ĞѩʑdžɃϢеĀѢˆ뼶ϢеƫĆĀɝʚŶ뼷ăđŮĄӕҢćŦƀ뼷ɝȠȱĀɝʚ뼷ĔƟĆĈĻĨȌīϢеŊĈĞĖĀʋĀƱʜ뼷ģĻŗӚӐŐϢеŢĆĀƱķ뼶
s ыħϢеԵĈҲĀʋ˖Ӫ뼶ϔĄҺ˱ĀȅѮѲʹ˖ӪģӖ
ŗźϢеƴīĆňķ뼷ĨdžɃŴĶĀ뼷ȮƦźŴĶŢĆмŀČƗ뼶
s źϢеƢƅĆdžɃŴĶĀ뼶ěڱĉ˴ƼƔdžɃŴĶߊĝЏʫغĀ뼶ȁˤ뼷ժዓȴ뼷ăđǙᛃ뼷ģăđߣŎǟśѢˆ뼶ȮĆĀɝŠɽʪ뼷ϢеĨѿʓƢƅĆĄdžɃŴĶƥǡǨĸĀƸ뼷ƦؼģěźŴĶƴīĆňժķŠůķ뼶
ʘľȉϢеƥǎĀˈਜŠӍĴĀɘ뼷ăȚĻŗźĆŨэТŪιͲ뼷ƑȶđĀĄĻŗƬĆĀߊĨƺŠϢеĀƫǼ߀뼶
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76JUNE-JULY 2015
qɘăȚȩФߊĉ˴ŢϢеŠĔඐŀNjĀȶ˸뼷ģĄƬߊĨƺĀƶʑ뼶ĴǎĄȱਢ뼶ȮŕŶĂơȉϢеԒͶĖĪĂơĀɘăˆ˽ɸľċ
ŇĴ뼶rCHRISTINE GAMARRA
LRA WorldwideɽઠؽƖҠۈ
ƢԺ
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ಌϾ٧
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57JUNE-JULY 2015
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Discover a zoowithout fences
THERErsquoS NOTHING LIKE AUSTRALIA FOR YOUR NEXT BUSINESS EVENTPLAN NOW VISIT AUSTRALIACOMBUSINESSEVENTS
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Discover a zoowithout fences
THERErsquoS NOTHING LIKE AUSTRALIA FOR YOUR NEXT BUSINESS EVENTPLAN NOW VISIT AUSTRALIACOMBUSINESSEVENTS
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63JUNE-JULY 2015
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MANAGED BY AEG OGDEN
THEATRE EXHIBITION CONVENTION
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E X P E R I E N C E U N F O R G E T T A B L E E V E N T S
S Y D N E Y rsquo S M O S T U N I Q U E V E N U E
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69JUNE-JULY 2015
Engage
From April 30 to May 10 a total of 235 million visitors ndash including 153000 international attendees ndash took part in 200 events conducted throughout host venue Coex from culture exhibitions and conventions to promotions performances and even a beer festival all of which served as an effective marketing platform for the clusterrsquos stakeholders
Among the major events Asiamania a multi-nation business and cultural trade show running from April 30 to May 3 included promotional booths from Korea Japan China and Russia each exhibiting various cultural assets from across the region Contributing to the local MICE presence was the Seoul Tourism Organization whose promotional stand was modeled after
C-FESTIVAL IN SEOUL DRAWS
GLOBAL AUDIENCETHE INAUGURAL
ldquoC-FESTIVALrdquo PROMOTED THE
CAPABILITIES OF A NEWLY-FORMED
GANGNAM-BASED ldquoMICE CLUSTERrdquo
OF EVENT VENUES SHOPPING AND
ENTERTAINMENT PROVIDERS
Seoulrsquos ancient city walls while the Korea Tourism Organization stand introduced visitors to other national destinations Other key events included a ldquoCulture Techrdquo fair and a ldquoCreative Urdquo exhibition zone The festival was organised by the World Trade Center Seoul MICE Cluster Committee
Created to increase competitiveness and allow for joint marketing strategies among members the MICE Cluster initiative unites 13 major companies involved in the business events community including and surrounding Coex which along with the nearby Korea World Trade Center was recently designated a ldquoSpecial MICE Tourist Zonerdquo by local government agencies Members also include business hotels department stores entertainment complexes PCOs and more such as Korean entertainment agency SM Entertainment which appointed K-pop stars EXO as official C-Festival ambassadors
In addition to the festivalrsquos promotional benefits for its members the ROI across 11 days also demonstrated the effectiveness of the event The Coex Seven Luck Casino a foreigners-only
venue for example saw a 401 percent increase in custom compared with the same period in 2014 while the five-star Grand InterContinental Seoul Parnas ndash also part of the complex ndash saw a 209 percent increase in room occupancy over the same comparative duration
ldquoThrough our first C-Festival we were able to see both new growth and the take-off of the MICE industry which is still a new industry for Seoulrdquo said Coex president and CEO Byun Bokyung He went on to affirm his commitment to ldquocontinue building and showcasing diverse content in order for the Korea World Trade Center to become the centre of the MICE industryrdquo
Stephen Kwak an assistant manager at the Seoul Tourism Organization agreed with the growth potential of the C-Festival in the coming years saying ldquoIt helped Seoul by emphasising various tourist attractions that MICE delegates would enjoy visiting during their stayrdquo With the weekend proving the most popular for Asiamania Kwak said that feedback for the Seoul booth was positive with visitors remarking that it ldquowell-represented the cityrsquos diverse offeringsrdquo
Love Heart Project
WORDS BEN JORDAN
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70JUNE-JULY 2015
Engage
With many UNESCO-heritage listed sites and venues in the world to choose from one group chose the much revered West Lake in Hangzhou as the centrepiece for an event Some 90 guests from Canadarsquos York House School travelled to the picturesque destination for a cultural trip planned around a golf tournament
The guests arrived at Hangzhou Sofitel Westlake Hotel on the first day What awaited them was a lavish welcome cocktail and gala dinner set up at the Sky Garden with views of West Lake as its background
The next day was where the program truly began Guests were divided into two groups ndash the Golf group and Parents-Child group ndash according to what guests preferred The group for golf headed for a friendly tournament at Fuchun Resort Golf Club while the other enjoyed a spa session and a tea tasting ceremony The children spent time at Zoo Coffee a creative club located in a shopping mall where its unique set-up resembled a quiet forest wonderland with a myriad of wild animals
Guests then went for a boat ride over West Lake and watched a large landscape live performance created by three renowned directors ndash Zhang
WEST LAKE STORY
A TRIP PLANNED AROUND HANGZHOUrsquoS REVERED WEST LAKE TELLS OF THE DESTINATIONrsquoS RICH
CULTURE AND SCENIC STORIES
Yi Mou Wang Chao Ge and Fan Yue Guests visited the largest isle in West Lake which is called ldquoThree Pools Mirroring the Moonrdquo and covers an area of 6000 square metres The shadow of the isle the elegant garden and the scenic beauty combined makes the isle one of the top 10 West Lake attractions particularly popular during the Mid-Autumn Festival
The group also visited the ancient He Fang Street which has a profound history Consisting of the historical commercial civil and architectural culture of Hangzhou it is the best place
to get acquainted with the destination Groups also enjoyed the ldquoSong Cheng Eternal Loverdquo drama which is known as one of the more acclaimed shows in the world The performance describes the hardship of Liang Zhu ancients the magnificence of Song Palace the fierce battle of Yue Gu Jun the song of Liang Shan Bo and Zhu Ying Tai and the song of the white snake and Xu Xian These stories are told through a spectacular display of sound light and stage effects
70JUNE-JULY 2015
Sofitel Hangzhou Westlake Hotel
Golf tournament
70 Engage Hangzhouindd 70 24515 1149 am
71JUNE-JULY 2015
Engage
Aprilrsquos Wine Down Wednesday organised by ACI HR Solutions and Biz Events Asia gave guests the privilege of a first look at the new Club Lounge at Hotel
Jen Tanglin Singapore (formerly known as Traderrsquos Hotel at Cuscaden Road) Over 90 professionals from
the MICE travel tourism and hospitality sectors networked over drinks and a buffet spread with an
impressive display of sweet treats Guests also had the chance to look at guest rooms on the newly revamped
Club Floor The event was sponsored by Hotel Jen Tanglin Singapore and duetto
HAPPY SNAPS
FROM WINE DOWN
WEDNESDAY
71 Engage Hotel Jen WDWindd 71 24515 1149 am
72JUNE-JULY 2015
ćľŅǴŭƀ뼷āĶɽĄŗۍĉדĀϝĀŞ뼵ϾĀЌѠͱກĀěɁǟħކՠĀǚ뼶ĔȏϝĀŞ뼵ЌѠŠěɁǨͳȩĀĄqಌϾr뼷খأćӃɯӍЌѠ˖Ӫˡġ뼷ĉĶǨɶᅆŠڥĀďĄಌϾĀǃɩ뼷ƦϿĠě֏˺ॎӃɯģĝćĞƶѲʑħϢеǙҜಌϾɆԥ뼶ȁˤ뼷ĔĂʿāĶјǭŗqಌϾrǟħ٧Āǂʚ뼶
ľŅǴċʃ뼷āĶćĂȏοȢКɁʸˋˡʭĀʗˡĉՂNjȒŠğʑ뼷ɝŴĶƧħqಌϾrĪǭػ쨵ĖqಌϾrĴ뼷ƣźŴĶԒĞĖƇĬ쨵뼶ӗęĠĀĉĀƫĄ쨰qಌϾrźŴĶԒĞĖŕķ౯ĀЌѠŠԚċЌѠȞײ뼶ȆƻɝӍqۈिrǟħĂċŞҠƣźŴĶԒĞĖƇĬĴ뼷āĶǨīĖĀĄ쨰NJ뼵Ġʻ뼵Ljǥ뼵ݶиĀʇҌŠȱਢɁ뼶
ឧࡢ뼷ભȘʆĉˍĂĀۈिȢćᎴŐ뼷Ʀďě֏ˡĎĸ뼷ۈिŞҠஅƧĂԿԵĈवƺĀęኧ뼷ڇۃŎƼЍĀԄӪӃɯĉՂǡϰ뼶āĶȠƱ뼷ĔĂԿęĀ
ኧďĄࡒĀNJ뼶ȁˤ뼷āĶјǭŗလिNJۈǟħĔĂʿĀǚǦ뼷ŗĸdžفĀƄਬƺ뼶လف˧ǘdž뼷χƎǢĈԣŭĀ뼷ĄġŚŕƳĀهƞ뼷ԵĈqġŚσفƥيrĀݔ؆뼶அƧƜƚॸćॸĂɁƜƚĂƟ뼷фĘĀလفӲ˴ƄΡȸĠɹ뼵śĠɹ૨뼷ĝđħфĪҍ۵ӲĂśȥſƄᐻĀσ뼶ƄΡۈिŞҠƧƍͳ뼷ƄΡȺໆѲĈĠĬϵɘ뼷ۈि˧ăěģăˆϚȺNJĀ뼶
ćĔċˊʃ၅٧ƀ뼷źāĶĎĂŐΥҨqಌϾrĔċӛʚ뼷ĞĂĞǨͳȩĀĖЪĄƇĬ쨵Ⱥǰ뼷ಌϾ˄ăĂǭđᔐ쨱ಌϾģăĂǭ୨ăĻӍ뼶ŮđāĶҕċԳʇĞĂĞ뼷ȺǰāĶƲĐĝŀƜćಌϾƥġ쨰NJ뼵Ĵǎ뼵Ծ뼵ϔϙŠ뼷ĔĂȏŢāĎĸďĄಌϾ뼶ůķƜćȆĪ뼷ƓěŀƜġĀŇƂ뼷ŕȶđĀĄģđΓīΰĢŹ뼶ڒ
Ƿ୯փఔŨ쨗
ಌϾħˀ좄
ŭʃʃ
ǚтƂύĘʄӃɯٲ뼶ɑջ୯ѮąƬϢеϨȉʇĀ
ȶđȡ뼶
$KXGPVUۈि뼷KDVOſŚĂĀۈिϱǭɆ
$KXGPVUۈिĄŗĪƯĀě˴ӍϱǭЋƶɆ
ȱĈŪ
ɽৠ٧elbizeventsasiacom
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72JUNE-JULY 2015
72 Chinese Editorial Lettersindd 72 24515 1150 am
73JUNE-JULY 2015
73MAY 2015
ƼЍ˗ՅЌѠ˥ʿಌϾЌѠˡϘċȞײʗ२ĉƯ뼷ħಌϾЌѠǭąƼĤĀԶѤ뼷ģǞơըdž˽ȞײŢƍͳಌϾӃDŽĀăגɸɾ뼶˗ՅЌѠ२ĉƯȜƍͳѲʹȉಌϾժΆʪʸćĂŐ뼷ƯʭѲʹҺʓа뼷ɡӴĀԜӍࠒΙĀ˝ՊƑħϭދ뼶ȮύNjęϙѲʹ+CEQDWEEKѲʹ˄ύʕᘶƋʕǟĀĻːࢬѱΙǝ뼷ĖƋʕďĀՒŞጣ뼷ǞĖƬԐԵ뼷ఁบጣ뼷৯χƯغĉ˴˖뼷ƲĂċժΆĝɩĖߙϜߝ뼶
ć˗ՅЌѠ२ĉƯĘ뼷ȜĈʈʞɩľߙϜাۋĀƯغĉ˴ΏDŽ˖Ӫ뼷ȺġಗĂǩDŽ؈ǂೀ뼵Ăǩೀ뼵Ăǩ˗Յਓĉ˴뼷ŗӍĂǩƼЍਓϢ˖Ӫǀȗ뼷ŴĶȜࡄħਓϢĘԭċȡĀ˖Ӫ뼶źƲʞऒĀਓϢʠߔಌϾӃDŽĀχ₈Ƭʇ뼶
ĤȀะɸľʞĎĢſŚʘ뼵96뼵չՍȓѣ뼵ՍၽݭDŽ뼵ଔӘݭDŽŠײĀӅśଋąύݔƬЌѠמćĤȀะऄЌѠঢ়ډЌťࢨƬЌѠݔDŽĀмȞॏě뼶ćॏěĘ뼷ڏˡߊͳȩˋśଋਓॏ˽מćƼЍĀŕĤмˡ뼶5ampŚܕߝĈՃȓѣ쨞ĤȀะ쨟ɽઠKUCڱӍěجƖҠӍūǕ쨣Ӄɯ뼵ƱůۈGGJCPԶФ뼷ˤơƜƚħęŝՇҜąĂċĻŗःˤιȸ뼵จęĉȱͶŠąݔƬЌѠŕĤƚяĀĂċݘČƯě뼶
73JUNE-JULY 2015
ɾϒǛТঢ়ЌѠמġŕęĀΪӃࢰȞײǛĎӽȜɘɾϒ⏜ࠑ뼶٩ʹćŭũˡ뼷⏜ࠑǛĎӽʇҌȜшĈǎϢӭ뼷˄ѲĈǚϗᤂːƶМĀěڱӍƜƚɁŞ뼷ಗƪċၰěढ़Šċěڱढ़뼶ˤơş֏ϝĄҬŅŭǛТঢ়ЌѠמȉ1TKGPVCN5GC8KNNCUCPFQVGNQORCP[VFڑ፴ৗڱćǘ⏜ࠑũѲ˟ȷǛĎӽЌѠŗĎĀԨĂċϝ뼶
क़Ś쨞OCTCӘЌѠӍʇҌ҈ثQVGNU4GUQTVU쨟ǘඳୌसӘራҠũѲĀ҈ثӘЌѠ쨞OCTC$CPIMQM쨟ć˥ūڏDŽąοȢКĀũˡ౯К뼶҈ثӘЌѠѲĈǎϢӭ뼵Ăċঢ়ډƄ˪േ౸뼵ĂŝʞǘljڝĀЌť뼵ĂċĐɒذƬʇħМƬĀƄჾКၰěढ़뼷ŗӍƪċĠβĨढ़뼶ĠβĨढ़ĀʋύරඌغŪ뼷ĻźӖĀĢƔʾϞɌʭ뼶ب
73 Chinese Sound Bitesindd 73 24515 430 pm
74JUNE-JULY 2015
ŊĈĉĻŗΞĘʄĄĂǝƄՃĻĨ뼵ĠĠӴĀŚęĝ뼶ȺۍĉדĀटĐę뼵ᇱЉĀΝբŠƍͳĀ϶ᇫሊş֏ĀŀƚໆѲȢĄġŚǀ뼶ȮϾĀʁĤҠ뼵ăߟĀĤĐŞઝǒҠĖōǩĀʋභ뼷ĘʄƄĴƄăćᄏƜƺŠŀƯ뼶
ĘʄĨŪħġŚě֏ˡĀȶ뼷פą؈ŠӃɯٲŢ˺ॎӃɯˡӪĀڇŠ؈ॸဩ뼷ԨĂĈϙʲɫĄˬιʘĀşТ뼷ȺˢϞవȘʆęΝ뼶ăΡǷȮċŚŝǝΝśşǡϰĘʄ뼷ĝĨڨǷŗŕŨĀĴǎĖТ뼶ĘʄӃɯٲŚӃɯਇɘǥːϵŀȩФ뼷ύǘĈŎԭħϔϙĀιʘ뼷ĘʄƲŭĝڇۃąƞęՏŚěڱӍ֏זĖĔƀڏDŽ뼷Ȇġďಗą(QTOWNCวݭġŚę˺ظ뼵ցЍ҈뼷ŗӍɩᕹϝĀĘʄŚĴظঌєŠĘʄŚǗΆ뼶
ϝĀŞϯȗȓѣӍƜƚॸȓѣXGPVU6TCXGNUKCƼЍჼƂɽǀȗCZCPVCUWYCPćă΅ǡŗ+ɮŝĀǻśଋąćĘʄڏDŽĀŚě˺Ӄɯűזě쨞+6JKPC쨟뼶Ŵćˈɩ$KXGPVUۈिਲ਼ɝĴȩФ뼷ĘʄćĔŭƀşŀąňęĀȻ뼷ƦؼĝĄŎᇫሊĀƶˋş֏뼶
qŢǘěغڱĎĸ뼷ĘʄĻĸԵĂНĈϙʲɫ뼷ƦؼąƄՃĻĨ뼶פąЌѠƥʋ뼷ĘʄŃĈňĠăǜՏĀɁŞŗӍԵĈȆŞɡĀբžŴĶ˝Պ뼶r
ěڱɁŞҤćĘʄĘʄшĈϿĠęՏě֏Ɂࢰ뼶ĘʄĤŚűז֏ƺĀŚڇۃġķďĄȺġĂċŕԵזӍƜƚɁࢰ뼷ƦؼģĄĠŭĎŚޱǫʕˡѩŞ뼶ĘʄȘűě֏ġķģĄڏěĀז֏ԨĂċډĀŚě֏ɁŞ뼷ƑĄڏѩĂȸ֏ěƂĀχџ˝Պ뼶ԨĂċџলĀɁŞĄĘʄŚěڱġķ뼶ĔċŗڏѩęՏŚěڱ뼵ԄӪΡƦʄʭʋĀěڱġķŞހŝݖઽͲġķ뼷ʁƶdž
Ęʄě֏ˡLjϋ˓ஸ
Ǘ˸뼷ȉʋභоŚӚ౨եȠʫ뼷ιʘѲƶϔŨຂ뼷ŞȗʞīĐћয뼶ěڱġķшĈĂċǚϗːƶМ뼷ĻગĉĀƄჾՏၰěढ़ŠċęŇăDž뼵ɧϜᰋࡊĀĠβĨěڱढ़뼷ߴĈŕϵɘĀƬڐͶՕӍǜཥѲ뼶ˤʋ뼷ěڱġķʭģѲɪĀʁƶեęЌѠ뼷шĈǎբҍϾϢӭ뼷ѲӍěڱԜӝ˖ӪमƼ뼷ĻӖՏĀěڱŠƜƚ뼶qrƼЍΡ뼵2ʠĉěӍͶԉěڱ뼵ljۈिş֏ݭDŽŭěŗӍġŚŭĘʄȘűěũDZȐၰĝćĔƀڏDŽ뼷˄ɩĖƶ뼶
ĘʄŕĤɁࢰ숯숯Śŝě֏ġķ쩑ӅNJǩ؆ħ0CVKQPCNZJKDKVKQPCPF
QPXGPVKQPGPVGT쨞5JCPIJCK쨟뼷Һ؆q0쨞5JCPIJCK쨟r쩓Āśƍ뼷ȜźϿĠۈƖŞҠĀതڌŢƋᓮƔ˫ɡ뼶Śŝě֏ġķύŚŝԄӪˌŠĘʄ؈ʸǟդӚ뼷ɽӚ౨ǚϗħоːƶМ뼷؆Șʆƥŕ뼶ě֏ġķшĈоːƶМĀبʭ֏ɁŠоːƶМĀبʋ֏Ɂ뼶بʭ֏ɁಗċęՏ֏ढ़Šċ٣ܪևŇĀ֏ढ़뼶ƲĂċęՏ֏ढ़ĀǚϗħːƶМ뼷ևŇĀ֏ढ़קːƶМ뼷խǫߴĻˢТ֏ढ़뼶ˤʋ뼷Śŝě֏ġķģѲĈċęŇăDžĀěڱढ़뼷ĻગĂχƁԮĉăDž뼶ǟħϝǡȘʆĘǚϗŕę뼵njːŕƬĀě֏ෞʸɆϝ뼷Śŝě֏ġķנמˀ뼵ઝǒ뼵Ԑߺ뼵ǘĂɆ뼷ŃѲĈѩȓ뼵Ԅˡġķ뼵ɪЌѠDžѲ뼶
Ĉqʁƶแrƥ؆ĀĘʄŗȺযĀęڇۃĀӃɯѺ۷ࡒNJЪጠŗӍՏĀŚě֏ƜƚǡĎڏѩ뼶
ǚтƂ
NJ졿ఫ
74-75 Chinese Cover Storyindd 74 24515 1150 am
75JUNE-JULY 2015
qύǘĈŎԭħϔϙĀιʘ뼷ĘʄƲŭĝڇۃąƞęՏŚěڱӍ֏זĖĔƀڏDŽ뼶r
ːĘʄӃɯٲŚӃɯਇɘǥ
ȞЌѠ뼶ĔŝЌѠŮĈǎϢӭ뼷Ӛ౨ǕǻύĂƁڝƬĀūǕݱɽˌ쨞Ӛǘŭͳ쨟ǨϐӚƦŪ뼶
ĻગĠǩਓϢ뼷ƦؼшĈۍĉٵґĀƬסĐɒذŠʕђĀϜٲ뼷ґʸˈƞՏĀƜƚ뼶ĀѲʹĄǘŗǡΟǼĀϜٲϐҜȥŪ뼷ƧȺŒŞ΄ąˈľŅȉλĎĀȗЯ뼷ŐଟĀŬǰƅ뼶
ԨĂċກĀɁŞקĄк˟뼶к˟ĄĂċמඵӭŠЌťǘĂɆĀ२ĉě˴உǒˌ뼷ŞƳĘʄĀġķŞь뼷ĄĂċʗŦȏˣߜĂċћ뼵뼵ΜĀˬǎ뼶ƜƚॸĻŗಶůĔƀĀˬǎǟħƜƚɁŞ뼷ŕґʸăɸľĉĀƜƚ뼶
ӃɯѺ۷ࡒĘʄшĈযĀ˥ͳΝNJЪጠŠ۵ĠΦࡡ뼷եϒĀՕNJȉŞĤɭɌĀĠƟNJȠઽʸ뼷ŪąĈĀʄ৫NJ뼶ʋභоŚӚ౨űז쨱ĈŎɸľŭĀġŚԽڄӚ౨ȉѲʹɧϜĀԽŠdžͳ΅ăෲĀΝᴂዣχƎঞĄȘʆɯϢĖĘʄĴĀκɯƥŞ뼶ʞǘᐤҠŠ༽ҠĈŎĀࡊŚĀƳߋӭӚ౨뼶ĔȏբžĝĄ˺ॎӃɯͱƜƚǡӍƜƚŶĀŕމŅ뼶
ͻĘʄŮĈŒѧǫԘĀեϒᆶŝԳŠƬďĻˢТĀसӆŠിӆĝĄڏѩě˺ӃɯĴăĻǸľĀӗމƥŞ뼶
ĤNjƄՃĘʄшĈϿĠڏѩęՏŚ֏זŠěڱĀɁŞ뼷Ʀ۵ĠĀϾӍԄӪЌѠģĝшĈϵɘ뼵मĀʗˡěڱѲ뼶ƜƚॸĞߜˣο˩ܪĀɁŞ뼷ĘʄȜĄĆĀŕՊ뼶˝މ
ƜƚॸăҨছ˝Պć06ĘʄڏѩĂɁϜЬƬݔĀ৫Ţ뼶ĔŝΪφĠŭષ۵ĠDŽˡę˺ĀஉǒˌȜ२ĉěǨ뼵ډԐढ़뼵Ќኃ뼵ঢ়ډфŠஉǒˌʪʸħĂɆ뼷ħƲĂʞĎਓǙҜǡǨλĈĀ৫ŢɆԥ뼶உǒˌԵĈĻગĉνӐКٮЌ৫Ţ뼷ͱĉၰěКĀˬǎ뼶ǩŚĀԐढ़ǂೀ)TCPV$TWPUGFGPŃĻħƜƚʔǻǭ˱뼷ŗӖਓϢĀˍ뼶06ĘʄɆƍĀĄћĂƄȕĀȞʞ뼵ՇҜƺŠџݔ뼷ŕґʸ
ćĔƀڏDŽĤмȞşҘě뼵Ĵল뼵ƜƚŶ৫ŢŗӍΡě뼶ǨŗŚōǩȞײƧʑӘϙ뼵ı҈뼵KOO[JQQ뼵ᅱᅧ뼵วѩŴĶĀƜƚ뼶ڏŠɲϜϙĝ˝ՊćĔƀݭ
АҔćĘʄϒʋභƳΟǼĤܪҠʭ뼷๗ŭĘʄȘűڏѩŞĀnjĴѲʹ
74-75 Chinese Cover Storyindd 75 24515 1151 am
76JUNE-JULY 2015
ТŪιͲĔٯĄƦͲȒĀƂ뼷ĻĄۍĉדኁĀĄЌѠӍӃɯ˖ӪˡĀߊӿϰϰఆĨƚȡ뼷ŊĨӍĴŢϢеɘDŽڥɘ뼶뺭
ćǗŔɫ뼵55뼵ȖŠ)EJCVDžǗŔʘԭħşТĀƎĐ뼷ĉȉĉƥǎĀˈਜঞĄӚӐŠάȱͶŕȶđĀƶК뼶Ţǘߊĉ˴Ďĸ뼷ĈąĔȏǗŔʘĀৗՎ뼷ŢϢеɘDŽɘďȻīΜƦͲڏ뼶Ļ뼷ďϝǡĀŰߧƦҶ뼷ЌѠӍӃɯ˖ӪˡĀߊӿڥఆĨƚȡ뼷ŊĨӍĴŢϢеɘDŽٯɘ뼶뺭뺭
२ĉϢе˖ӪĄࢨˡŪβĀȱਢ뼷ਯȺĄćЌѠ˖Ӫˡ뼶ĂŝśɡĀЌѠκΓīƧźĢŹǜതڌŢƋҠŒũĎ뼷ąĢŹŠതćɳ뼷ĈĠɹ쨵ňĠĴȊ뼷ࡍהŢƋĀڌćϢе˖ӪĔċցΆĘ뼷ЌѠߊӿТăĖЌѠćܦΰɌʐਓϢŦƟĀnjː뼶
ͱϿߊĉ˴ˆ˽ɝĂɝĢŹĔċɝʚ쨰ϢеěǂƚȜŀNjιƈāĀʅȁĄƇĬ쨵ȺǰďĄǥʿĀӷݦȱͶŠϢеĀฑࡄʇ뼶ĂҶŗકƥ뼷ЌѠߊӿƙĀĄqӚӐȱͶrĀŀNj뼷ƦăĄڙᆃĀˈ˱뼶
ljĂċߩղϰϰĄŕՋĀ뼶ƜƚغͱϿĄȁħԚċЌѠȞײ뼵ЌѠĀŞžͱȁЌѠǔɘDŽջĤDžʅȁŢԚĂŝЌѠмŀ뼷ȚЌѠߊӿĈޡȉĔǩದćϢеԒͶ뼷ũ˧ȉŴĶӚӐʸǟȱͶ뼶ȚНʥ쨰ăĻŮʘľǗŔɫͱҽƱĎȉϢеӚӐʸǟȱͶ뼶
ſŚʘěڱȉƜƚŭƼЍěڱ٩ԏ뼷ۈिȜҬφڇʠԄӪӃɯɁ뼷ƦԄӪƜƚȜભŕęˌŒ뼶ȁˤ뼷ĞđćതڌպݰĀě֏ˡġŒĂᤋ뼷ЌѠďκӚӐĂжƬΙ뼵ƬвĀߊӿ뼶
ӍĴŢϢеɘDŽɘĄȌīϢеŕĈвĀƶʑ뼶эɘăȚȩФߊĉ˴ŢϢеŠĔඐŀNjĀȶ˸뼷ģĄƬߊĨƺĀƶʑ뼶ĴǎĄȱਢ뼶ȮŕŶĂơȉϢеԒͶĖĪĂơĀɘăˆ˽ɸľċŇĴ뼶ŚʠϵϢеɆԥϯȗශઆȓѣ49QTNFYKFG˥ʿŢۈƖŞҠě֏ˡɘDŽąĂЬз뼷ʪưФĈĀದćϢеĈߊӿȉŴĶɘ쨱ˤʋ뼷ɸľĀߊĉ˴ΞħŮđŴĶιďΚȥŪӪ뼶ĔċƄࡢħۈƖҠĀߊˌǀȗژąܔѧ쨗
ȁˤ뼷ħąŕęՃʇŞƬߊƯě뼷˄ϢеɘĈвॼ뼷κƙĖŗĪڨǴž쨰s đĈࡄNjŠƱķ뼶ǚŢϢеđϭࡄ
Nj뼷ਯȺĄćƸĀľԘġ뼷ϢеňͲďĨƴśĆĄśǘŬķͱĄȩǚˆޚƦǢ뼶ǞĎ뼷ĈƱķƷĨϢеƱ˖뼷ĂϢеƱ˖뼷ĆŪβĀǴĢƔďƬ뼶߀
s ĠɝũǽКʚϝ뼷˄ɑϢеȀŗĸdž뼶ĔĄĂƞڇϢеϨȉƸĀƤƶʑ뼶ĻŗȮqħƇĬr뼵qƧڒr뼵qƇĬr뼵qɑĆffɑгār뼵qĆĀğʑƧrDžɝƶКũ˧뼶
s ĞѩʑdžɃϢеĀѢˆ뼶ϢеƫĆĀɝʚŶ뼷ăđŮĄӕҢćŦƀ뼷ɝȠȱĀɝʚ뼷ĔƟĆĈĻĨȌīϢеŊĈĞĖĀʋĀƱʜ뼷ģĻŗӚӐŐϢеŢĆĀƱķ뼶
s ыħϢеԵĈҲĀʋ˖Ӫ뼶ϔĄҺ˱ĀȅѮѲʹ˖ӪģӖ
ŗźϢеƴīĆňķ뼷ĨdžɃŴĶĀ뼷ȮƦźŴĶŢĆмŀČƗ뼶
s źϢеƢƅĆdžɃŴĶĀ뼶ěڱĉ˴ƼƔdžɃŴĶߊĝЏʫغĀ뼶ȁˤ뼷ժዓȴ뼷ăđǙᛃ뼷ģăđߣŎǟśѢˆ뼶ȮĆĀɝŠɽʪ뼷ϢеĨѿʓƢƅĆĄdžɃŴĶƥǡǨĸĀƸ뼷ƦؼģěźŴĶƴīĆňժķŠůķ뼶
ʘľȉϢеƥǎĀˈਜŠӍĴĀɘ뼷ăȚĻŗźĆŨэТŪιͲ뼷ƑȶđĀĄĻŗƬĆĀߊĨƺŠϢеĀƫǼ߀뼶
JTKUVKPG)COCTTCĄ49QTNFYKFGɽઠ뼶49QTNFYKFGĄĂؽƖҠۈŝŚʠϵĀϢеɆԥϯȗශઆȓѣ뼷шĈο˩ࡒĀě֏ǀԥ뼶˽ȓѣĪĀۈƖҠӿʗɠħϢеǭȉě֏ȠȱĀјƶ뼶٩ƢނŰ뼷ɑˢˈȉJTKUVKPGԒͶ뼶Ǘ쨰EJTKUVKPGICOCTTCNTCYQTNFYKFGEQO뺭
76JUNE-JULY 2015
qɘăȚȩФߊĉ˴ŢϢеŠĔඐŀNjĀȶ˸뼷ģĄƬߊĨƺĀƶʑ뼶ĴǎĄȱਢ뼶ȮŕŶĂơȉϢеԒͶĖĪĂơĀɘăˆ˽ɸľċ
ŇĴ뼶rCHRISTINE GAMARRA
LRA WorldwideɽઠؽƖҠۈ
ƢԺ
76 Chinese Knowledgeindd 76 24515 1153 am
IBC IBTM China ADindd 50 13515 833 pm
ಌϾ٧
7 Sabah Tourism Board ADindd 7 24515 1235 pm
58JUNE-JULY 2015
53-68 Australia Supplementindd 58 24515 404 pm
59JUNE-JULY 2015
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60JUNE-JULY 2015
Discover a zoowithout fences
THERErsquoS NOTHING LIKE AUSTRALIA FOR YOUR NEXT BUSINESS EVENTPLAN NOW VISIT AUSTRALIACOMBUSINESSEVENTS
TAU0105_297x420_Zoo_V1indd 1 11052015 520 pm
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61JUNE-JULY 2015
Discover a zoowithout fences
THERErsquoS NOTHING LIKE AUSTRALIA FOR YOUR NEXT BUSINESS EVENTPLAN NOW VISIT AUSTRALIACOMBUSINESSEVENTS
TAU0105_297x420_Zoo_V1indd 1 11052015 520 pm
53-68 Australia Supplementindd 61 24515 1146 am
62JUNE-JULY 2015
53-68 Australia Supplementindd 62 24515 404 pm
63JUNE-JULY 2015
AD
EXPERIENCE WORLD CLASS OPENING DECEMBER 2016
Artist impressions courtesy of Hassell + Populous and Darling Harbour Live
Introducing a new world class convention exhibition and
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With an integrated design and best practice facilities you will
be within walking distance of Australiarsquos largest business district
financial centre and hub of thought leadership and innovation
ICCSYDNEYCOMSALESICCSYDNEYCOM +612 8297 7600
MANAGED BY AEG OGDEN
THEATRE EXHIBITION CONVENTION
53-68 Australia Supplementindd 63 24515 1146 am
64JUNE-JULY 2015
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65JUNE-JULY 2015
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67JUNE-JULY 2015
E X P E R I E N C E U N F O R G E T T A B L E E V E N T S
S Y D N E Y rsquo S M O S T U N I Q U E V E N U E
A U S T R A L I A NT E C H N O L O G Y P A R K
CONFERENCES I EXHIBIT IONS I CORPORATE MEET INGS
TRAINING I FASHION I PRODUCT LAUNCHES
AND MUCH MORE
salesatpcomauPh +61 2 9209 4220wwwatpcomau2 Locomotive StreetEveleigh 2015
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68JUNE-JULY 2015
AD
Contentindd 5 261114 1051 am53-68 Australia Supplementindd 68 24515 1146 am
69JUNE-JULY 2015
Engage
From April 30 to May 10 a total of 235 million visitors ndash including 153000 international attendees ndash took part in 200 events conducted throughout host venue Coex from culture exhibitions and conventions to promotions performances and even a beer festival all of which served as an effective marketing platform for the clusterrsquos stakeholders
Among the major events Asiamania a multi-nation business and cultural trade show running from April 30 to May 3 included promotional booths from Korea Japan China and Russia each exhibiting various cultural assets from across the region Contributing to the local MICE presence was the Seoul Tourism Organization whose promotional stand was modeled after
C-FESTIVAL IN SEOUL DRAWS
GLOBAL AUDIENCETHE INAUGURAL
ldquoC-FESTIVALrdquo PROMOTED THE
CAPABILITIES OF A NEWLY-FORMED
GANGNAM-BASED ldquoMICE CLUSTERrdquo
OF EVENT VENUES SHOPPING AND
ENTERTAINMENT PROVIDERS
Seoulrsquos ancient city walls while the Korea Tourism Organization stand introduced visitors to other national destinations Other key events included a ldquoCulture Techrdquo fair and a ldquoCreative Urdquo exhibition zone The festival was organised by the World Trade Center Seoul MICE Cluster Committee
Created to increase competitiveness and allow for joint marketing strategies among members the MICE Cluster initiative unites 13 major companies involved in the business events community including and surrounding Coex which along with the nearby Korea World Trade Center was recently designated a ldquoSpecial MICE Tourist Zonerdquo by local government agencies Members also include business hotels department stores entertainment complexes PCOs and more such as Korean entertainment agency SM Entertainment which appointed K-pop stars EXO as official C-Festival ambassadors
In addition to the festivalrsquos promotional benefits for its members the ROI across 11 days also demonstrated the effectiveness of the event The Coex Seven Luck Casino a foreigners-only
venue for example saw a 401 percent increase in custom compared with the same period in 2014 while the five-star Grand InterContinental Seoul Parnas ndash also part of the complex ndash saw a 209 percent increase in room occupancy over the same comparative duration
ldquoThrough our first C-Festival we were able to see both new growth and the take-off of the MICE industry which is still a new industry for Seoulrdquo said Coex president and CEO Byun Bokyung He went on to affirm his commitment to ldquocontinue building and showcasing diverse content in order for the Korea World Trade Center to become the centre of the MICE industryrdquo
Stephen Kwak an assistant manager at the Seoul Tourism Organization agreed with the growth potential of the C-Festival in the coming years saying ldquoIt helped Seoul by emphasising various tourist attractions that MICE delegates would enjoy visiting during their stayrdquo With the weekend proving the most popular for Asiamania Kwak said that feedback for the Seoul booth was positive with visitors remarking that it ldquowell-represented the cityrsquos diverse offeringsrdquo
Love Heart Project
WORDS BEN JORDAN
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70JUNE-JULY 2015
Engage
With many UNESCO-heritage listed sites and venues in the world to choose from one group chose the much revered West Lake in Hangzhou as the centrepiece for an event Some 90 guests from Canadarsquos York House School travelled to the picturesque destination for a cultural trip planned around a golf tournament
The guests arrived at Hangzhou Sofitel Westlake Hotel on the first day What awaited them was a lavish welcome cocktail and gala dinner set up at the Sky Garden with views of West Lake as its background
The next day was where the program truly began Guests were divided into two groups ndash the Golf group and Parents-Child group ndash according to what guests preferred The group for golf headed for a friendly tournament at Fuchun Resort Golf Club while the other enjoyed a spa session and a tea tasting ceremony The children spent time at Zoo Coffee a creative club located in a shopping mall where its unique set-up resembled a quiet forest wonderland with a myriad of wild animals
Guests then went for a boat ride over West Lake and watched a large landscape live performance created by three renowned directors ndash Zhang
WEST LAKE STORY
A TRIP PLANNED AROUND HANGZHOUrsquoS REVERED WEST LAKE TELLS OF THE DESTINATIONrsquoS RICH
CULTURE AND SCENIC STORIES
Yi Mou Wang Chao Ge and Fan Yue Guests visited the largest isle in West Lake which is called ldquoThree Pools Mirroring the Moonrdquo and covers an area of 6000 square metres The shadow of the isle the elegant garden and the scenic beauty combined makes the isle one of the top 10 West Lake attractions particularly popular during the Mid-Autumn Festival
The group also visited the ancient He Fang Street which has a profound history Consisting of the historical commercial civil and architectural culture of Hangzhou it is the best place
to get acquainted with the destination Groups also enjoyed the ldquoSong Cheng Eternal Loverdquo drama which is known as one of the more acclaimed shows in the world The performance describes the hardship of Liang Zhu ancients the magnificence of Song Palace the fierce battle of Yue Gu Jun the song of Liang Shan Bo and Zhu Ying Tai and the song of the white snake and Xu Xian These stories are told through a spectacular display of sound light and stage effects
70JUNE-JULY 2015
Sofitel Hangzhou Westlake Hotel
Golf tournament
70 Engage Hangzhouindd 70 24515 1149 am
71JUNE-JULY 2015
Engage
Aprilrsquos Wine Down Wednesday organised by ACI HR Solutions and Biz Events Asia gave guests the privilege of a first look at the new Club Lounge at Hotel
Jen Tanglin Singapore (formerly known as Traderrsquos Hotel at Cuscaden Road) Over 90 professionals from
the MICE travel tourism and hospitality sectors networked over drinks and a buffet spread with an
impressive display of sweet treats Guests also had the chance to look at guest rooms on the newly revamped
Club Floor The event was sponsored by Hotel Jen Tanglin Singapore and duetto
HAPPY SNAPS
FROM WINE DOWN
WEDNESDAY
71 Engage Hotel Jen WDWindd 71 24515 1149 am
72JUNE-JULY 2015
ćľŅǴŭƀ뼷āĶɽĄŗۍĉדĀϝĀŞ뼵ϾĀЌѠͱກĀěɁǟħކՠĀǚ뼶ĔȏϝĀŞ뼵ЌѠŠěɁǨͳȩĀĄqಌϾr뼷খأćӃɯӍЌѠ˖Ӫˡġ뼷ĉĶǨɶᅆŠڥĀďĄಌϾĀǃɩ뼷ƦϿĠě֏˺ॎӃɯģĝćĞƶѲʑħϢеǙҜಌϾɆԥ뼶ȁˤ뼷ĔĂʿāĶјǭŗqಌϾrǟħ٧Āǂʚ뼶
ľŅǴċʃ뼷āĶćĂȏοȢКɁʸˋˡʭĀʗˡĉՂNjȒŠğʑ뼷ɝŴĶƧħqಌϾrĪǭػ쨵ĖqಌϾrĴ뼷ƣźŴĶԒĞĖƇĬ쨵뼶ӗęĠĀĉĀƫĄ쨰qಌϾrźŴĶԒĞĖŕķ౯ĀЌѠŠԚċЌѠȞײ뼶ȆƻɝӍqۈिrǟħĂċŞҠƣźŴĶԒĞĖƇĬĴ뼷āĶǨīĖĀĄ쨰NJ뼵Ġʻ뼵Ljǥ뼵ݶиĀʇҌŠȱਢɁ뼶
ឧࡢ뼷ભȘʆĉˍĂĀۈिȢćᎴŐ뼷Ʀďě֏ˡĎĸ뼷ۈिŞҠஅƧĂԿԵĈवƺĀęኧ뼷ڇۃŎƼЍĀԄӪӃɯĉՂǡϰ뼶āĶȠƱ뼷ĔĂԿęĀ
ኧďĄࡒĀNJ뼶ȁˤ뼷āĶјǭŗလिNJۈǟħĔĂʿĀǚǦ뼷ŗĸdžفĀƄਬƺ뼶လف˧ǘdž뼷χƎǢĈԣŭĀ뼷ĄġŚŕƳĀهƞ뼷ԵĈqġŚσفƥيrĀݔ؆뼶அƧƜƚॸćॸĂɁƜƚĂƟ뼷фĘĀလفӲ˴ƄΡȸĠɹ뼵śĠɹ૨뼷ĝđħфĪҍ۵ӲĂśȥſƄᐻĀσ뼶ƄΡۈिŞҠƧƍͳ뼷ƄΡȺໆѲĈĠĬϵɘ뼷ۈि˧ăěģăˆϚȺNJĀ뼶
ćĔċˊʃ၅٧ƀ뼷źāĶĎĂŐΥҨqಌϾrĔċӛʚ뼷ĞĂĞǨͳȩĀĖЪĄƇĬ쨵Ⱥǰ뼷ಌϾ˄ăĂǭđᔐ쨱ಌϾģăĂǭ୨ăĻӍ뼶ŮđāĶҕċԳʇĞĂĞ뼷ȺǰāĶƲĐĝŀƜćಌϾƥġ쨰NJ뼵Ĵǎ뼵Ծ뼵ϔϙŠ뼷ĔĂȏŢāĎĸďĄಌϾ뼶ůķƜćȆĪ뼷ƓěŀƜġĀŇƂ뼷ŕȶđĀĄģđΓīΰĢŹ뼶ڒ
Ƿ୯փఔŨ쨗
ಌϾħˀ좄
ŭʃʃ
ǚтƂύĘʄӃɯٲ뼶ɑջ୯ѮąƬϢеϨȉʇĀ
ȶđȡ뼶
$KXGPVUۈि뼷KDVOſŚĂĀۈिϱǭɆ
$KXGPVUۈिĄŗĪƯĀě˴ӍϱǭЋƶɆ
ȱĈŪ
ɽৠ٧elbizeventsasiacom
௱ᅒ
Ѻᙕĉginabizeventsasiacom
ఫઽ
ৠ٧kristiebizeventsasiacom
72JUNE-JULY 2015
72 Chinese Editorial Lettersindd 72 24515 1150 am
73JUNE-JULY 2015
73MAY 2015
ƼЍ˗ՅЌѠ˥ʿಌϾЌѠˡϘċȞײʗ२ĉƯ뼷ħಌϾЌѠǭąƼĤĀԶѤ뼷ģǞơըdž˽ȞײŢƍͳಌϾӃDŽĀăגɸɾ뼶˗ՅЌѠ२ĉƯȜƍͳѲʹȉಌϾժΆʪʸćĂŐ뼷ƯʭѲʹҺʓа뼷ɡӴĀԜӍࠒΙĀ˝ՊƑħϭދ뼶ȮύNjęϙѲʹ+CEQDWEEKѲʹ˄ύʕᘶƋʕǟĀĻːࢬѱΙǝ뼷ĖƋʕďĀՒŞጣ뼷ǞĖƬԐԵ뼷ఁบጣ뼷৯χƯغĉ˴˖뼷ƲĂċժΆĝɩĖߙϜߝ뼶
ć˗ՅЌѠ२ĉƯĘ뼷ȜĈʈʞɩľߙϜাۋĀƯغĉ˴ΏDŽ˖Ӫ뼷ȺġಗĂǩDŽ؈ǂೀ뼵Ăǩೀ뼵Ăǩ˗Յਓĉ˴뼷ŗӍĂǩƼЍਓϢ˖Ӫǀȗ뼷ŴĶȜࡄħਓϢĘԭċȡĀ˖Ӫ뼶źƲʞऒĀਓϢʠߔಌϾӃDŽĀχ₈Ƭʇ뼶
ĤȀะɸľʞĎĢſŚʘ뼵96뼵չՍȓѣ뼵ՍၽݭDŽ뼵ଔӘݭDŽŠײĀӅśଋąύݔƬЌѠמćĤȀะऄЌѠঢ়ډЌťࢨƬЌѠݔDŽĀмȞॏě뼶ćॏěĘ뼷ڏˡߊͳȩˋśଋਓॏ˽מćƼЍĀŕĤмˡ뼶5ampŚܕߝĈՃȓѣ쨞ĤȀะ쨟ɽઠKUCڱӍěجƖҠӍūǕ쨣Ӄɯ뼵ƱůۈGGJCPԶФ뼷ˤơƜƚħęŝՇҜąĂċĻŗःˤιȸ뼵จęĉȱͶŠąݔƬЌѠŕĤƚяĀĂċݘČƯě뼶
73JUNE-JULY 2015
ɾϒǛТঢ়ЌѠמġŕęĀΪӃࢰȞײǛĎӽȜɘɾϒ⏜ࠑ뼶٩ʹćŭũˡ뼷⏜ࠑǛĎӽʇҌȜшĈǎϢӭ뼷˄ѲĈǚϗᤂːƶМĀěڱӍƜƚɁŞ뼷ಗƪċၰěढ़Šċěڱढ़뼶ˤơş֏ϝĄҬŅŭǛТঢ়ЌѠמȉ1TKGPVCN5GC8KNNCUCPFQVGNQORCP[VFڑ፴ৗڱćǘ⏜ࠑũѲ˟ȷǛĎӽЌѠŗĎĀԨĂċϝ뼶
क़Ś쨞OCTCӘЌѠӍʇҌ҈ثQVGNU4GUQTVU쨟ǘඳୌसӘራҠũѲĀ҈ثӘЌѠ쨞OCTC$CPIMQM쨟ć˥ūڏDŽąοȢКĀũˡ౯К뼶҈ثӘЌѠѲĈǎϢӭ뼵Ăċঢ়ډƄ˪േ౸뼵ĂŝʞǘljڝĀЌť뼵ĂċĐɒذƬʇħМƬĀƄჾКၰěढ़뼷ŗӍƪċĠβĨढ़뼶ĠβĨढ़ĀʋύරඌغŪ뼷ĻźӖĀĢƔʾϞɌʭ뼶ب
73 Chinese Sound Bitesindd 73 24515 430 pm
74JUNE-JULY 2015
ŊĈĉĻŗΞĘʄĄĂǝƄՃĻĨ뼵ĠĠӴĀŚęĝ뼶ȺۍĉדĀटĐę뼵ᇱЉĀΝբŠƍͳĀ϶ᇫሊş֏ĀŀƚໆѲȢĄġŚǀ뼶ȮϾĀʁĤҠ뼵ăߟĀĤĐŞઝǒҠĖōǩĀʋභ뼷ĘʄƄĴƄăćᄏƜƺŠŀƯ뼶
ĘʄĨŪħġŚě֏ˡĀȶ뼷פą؈ŠӃɯٲŢ˺ॎӃɯˡӪĀڇŠ؈ॸဩ뼷ԨĂĈϙʲɫĄˬιʘĀşТ뼷ȺˢϞవȘʆęΝ뼶ăΡǷȮċŚŝǝΝśşǡϰĘʄ뼷ĝĨڨǷŗŕŨĀĴǎĖТ뼶ĘʄӃɯٲŚӃɯਇɘǥːϵŀȩФ뼷ύǘĈŎԭħϔϙĀιʘ뼷ĘʄƲŭĝڇۃąƞęՏŚěڱӍ֏זĖĔƀڏDŽ뼷Ȇġďಗą(QTOWNCวݭġŚę˺ظ뼵ցЍ҈뼷ŗӍɩᕹϝĀĘʄŚĴظঌєŠĘʄŚǗΆ뼶
ϝĀŞϯȗȓѣӍƜƚॸȓѣXGPVU6TCXGNUKCƼЍჼƂɽǀȗCZCPVCUWYCPćă΅ǡŗ+ɮŝĀǻśଋąćĘʄڏDŽĀŚě˺Ӄɯűזě쨞+6JKPC쨟뼶Ŵćˈɩ$KXGPVUۈिਲ਼ɝĴȩФ뼷ĘʄćĔŭƀşŀąňęĀȻ뼷ƦؼĝĄŎᇫሊĀƶˋş֏뼶
qŢǘěغڱĎĸ뼷ĘʄĻĸԵĂНĈϙʲɫ뼷ƦؼąƄՃĻĨ뼶פąЌѠƥʋ뼷ĘʄŃĈňĠăǜՏĀɁŞŗӍԵĈȆŞɡĀբžŴĶ˝Պ뼶r
ěڱɁŞҤćĘʄĘʄшĈϿĠęՏě֏Ɂࢰ뼶ĘʄĤŚűז֏ƺĀŚڇۃġķďĄȺġĂċŕԵזӍƜƚɁࢰ뼷ƦؼģĄĠŭĎŚޱǫʕˡѩŞ뼶ĘʄȘűě֏ġķģĄڏěĀז֏ԨĂċډĀŚě֏ɁŞ뼷ƑĄڏѩĂȸ֏ěƂĀχџ˝Պ뼶ԨĂċџলĀɁŞĄĘʄŚěڱġķ뼶ĔċŗڏѩęՏŚěڱ뼵ԄӪΡƦʄʭʋĀěڱġķŞހŝݖઽͲġķ뼷ʁƶdž
Ęʄě֏ˡLjϋ˓ஸ
Ǘ˸뼷ȉʋභоŚӚ౨եȠʫ뼷ιʘѲƶϔŨຂ뼷ŞȗʞīĐћয뼶ěڱġķшĈĂċǚϗːƶМ뼷ĻગĉĀƄჾՏၰěढ़ŠċęŇăDž뼵ɧϜᰋࡊĀĠβĨěڱढ़뼷ߴĈŕϵɘĀƬڐͶՕӍǜཥѲ뼶ˤʋ뼷ěڱġķʭģѲɪĀʁƶեęЌѠ뼷шĈǎբҍϾϢӭ뼷ѲӍěڱԜӝ˖ӪमƼ뼷ĻӖՏĀěڱŠƜƚ뼶qrƼЍΡ뼵2ʠĉěӍͶԉěڱ뼵ljۈिş֏ݭDŽŭěŗӍġŚŭĘʄȘűěũDZȐၰĝćĔƀڏDŽ뼷˄ɩĖƶ뼶
ĘʄŕĤɁࢰ숯숯Śŝě֏ġķ쩑ӅNJǩ؆ħ0CVKQPCNZJKDKVKQPCPF
QPXGPVKQPGPVGT쨞5JCPIJCK쨟뼷Һ؆q0쨞5JCPIJCK쨟r쩓Āśƍ뼷ȜźϿĠۈƖŞҠĀതڌŢƋᓮƔ˫ɡ뼶Śŝě֏ġķύŚŝԄӪˌŠĘʄ؈ʸǟդӚ뼷ɽӚ౨ǚϗħоːƶМ뼷؆Șʆƥŕ뼶ě֏ġķшĈоːƶМĀبʭ֏ɁŠоːƶМĀبʋ֏Ɂ뼶بʭ֏ɁಗċęՏ֏ढ़Šċ٣ܪևŇĀ֏ढ़뼶ƲĂċęՏ֏ढ़ĀǚϗħːƶМ뼷ևŇĀ֏ढ़קːƶМ뼷խǫߴĻˢТ֏ढ़뼶ˤʋ뼷Śŝě֏ġķģѲĈċęŇăDžĀěڱढ़뼷ĻગĂχƁԮĉăDž뼶ǟħϝǡȘʆĘǚϗŕę뼵njːŕƬĀě֏ෞʸɆϝ뼷Śŝě֏ġķנמˀ뼵ઝǒ뼵Ԑߺ뼵ǘĂɆ뼷ŃѲĈѩȓ뼵Ԅˡġķ뼵ɪЌѠDžѲ뼶
Ĉqʁƶแrƥ؆ĀĘʄŗȺযĀęڇۃĀӃɯѺ۷ࡒNJЪጠŗӍՏĀŚě֏ƜƚǡĎڏѩ뼶
ǚтƂ
NJ졿ఫ
74-75 Chinese Cover Storyindd 74 24515 1150 am
75JUNE-JULY 2015
qύǘĈŎԭħϔϙĀιʘ뼷ĘʄƲŭĝڇۃąƞęՏŚěڱӍ֏זĖĔƀڏDŽ뼶r
ːĘʄӃɯٲŚӃɯਇɘǥ
ȞЌѠ뼶ĔŝЌѠŮĈǎϢӭ뼷Ӛ౨ǕǻύĂƁڝƬĀūǕݱɽˌ쨞Ӛǘŭͳ쨟ǨϐӚƦŪ뼶
ĻગĠǩਓϢ뼷ƦؼшĈۍĉٵґĀƬסĐɒذŠʕђĀϜٲ뼷ґʸˈƞՏĀƜƚ뼶ĀѲʹĄǘŗǡΟǼĀϜٲϐҜȥŪ뼷ƧȺŒŞ΄ąˈľŅȉλĎĀȗЯ뼷ŐଟĀŬǰƅ뼶
ԨĂċກĀɁŞקĄк˟뼶к˟ĄĂċמඵӭŠЌťǘĂɆĀ२ĉě˴உǒˌ뼷ŞƳĘʄĀġķŞь뼷ĄĂċʗŦȏˣߜĂċћ뼵뼵ΜĀˬǎ뼶ƜƚॸĻŗಶůĔƀĀˬǎǟħƜƚɁŞ뼷ŕґʸăɸľĉĀƜƚ뼶
ӃɯѺ۷ࡒĘʄшĈযĀ˥ͳΝNJЪጠŠ۵ĠΦࡡ뼷եϒĀՕNJȉŞĤɭɌĀĠƟNJȠઽʸ뼷ŪąĈĀʄ৫NJ뼶ʋභоŚӚ౨űז쨱ĈŎɸľŭĀġŚԽڄӚ౨ȉѲʹɧϜĀԽŠdžͳ΅ăෲĀΝᴂዣχƎঞĄȘʆɯϢĖĘʄĴĀκɯƥŞ뼶ʞǘᐤҠŠ༽ҠĈŎĀࡊŚĀƳߋӭӚ౨뼶ĔȏբžĝĄ˺ॎӃɯͱƜƚǡӍƜƚŶĀŕމŅ뼶
ͻĘʄŮĈŒѧǫԘĀեϒᆶŝԳŠƬďĻˢТĀसӆŠിӆĝĄڏѩě˺ӃɯĴăĻǸľĀӗމƥŞ뼶
ĤNjƄՃĘʄшĈϿĠڏѩęՏŚ֏זŠěڱĀɁŞ뼷Ʀ۵ĠĀϾӍԄӪЌѠģĝшĈϵɘ뼵मĀʗˡěڱѲ뼶ƜƚॸĞߜˣο˩ܪĀɁŞ뼷ĘʄȜĄĆĀŕՊ뼶˝މ
ƜƚॸăҨছ˝Պć06ĘʄڏѩĂɁϜЬƬݔĀ৫Ţ뼶ĔŝΪφĠŭષ۵ĠDŽˡę˺ĀஉǒˌȜ२ĉěǨ뼵ډԐढ़뼵Ќኃ뼵ঢ়ډфŠஉǒˌʪʸħĂɆ뼷ħƲĂʞĎਓǙҜǡǨλĈĀ৫ŢɆԥ뼶உǒˌԵĈĻગĉνӐКٮЌ৫Ţ뼷ͱĉၰěКĀˬǎ뼶ǩŚĀԐढ़ǂೀ)TCPV$TWPUGFGPŃĻħƜƚʔǻǭ˱뼷ŗӖਓϢĀˍ뼶06ĘʄɆƍĀĄћĂƄȕĀȞʞ뼵ՇҜƺŠџݔ뼷ŕґʸ
ćĔƀڏDŽĤмȞşҘě뼵Ĵল뼵ƜƚŶ৫ŢŗӍΡě뼶ǨŗŚōǩȞײƧʑӘϙ뼵ı҈뼵KOO[JQQ뼵ᅱᅧ뼵วѩŴĶĀƜƚ뼶ڏŠɲϜϙĝ˝ՊćĔƀݭ
АҔćĘʄϒʋභƳΟǼĤܪҠʭ뼷๗ŭĘʄȘűڏѩŞĀnjĴѲʹ
74-75 Chinese Cover Storyindd 75 24515 1151 am
76JUNE-JULY 2015
ТŪιͲĔٯĄƦͲȒĀƂ뼷ĻĄۍĉדኁĀĄЌѠӍӃɯ˖ӪˡĀߊӿϰϰఆĨƚȡ뼷ŊĨӍĴŢϢеɘDŽڥɘ뼶뺭
ćǗŔɫ뼵55뼵ȖŠ)EJCVDžǗŔʘԭħşТĀƎĐ뼷ĉȉĉƥǎĀˈਜঞĄӚӐŠάȱͶŕȶđĀƶК뼶Ţǘߊĉ˴Ďĸ뼷ĈąĔȏǗŔʘĀৗՎ뼷ŢϢеɘDŽɘďȻīΜƦͲڏ뼶Ļ뼷ďϝǡĀŰߧƦҶ뼷ЌѠӍӃɯ˖ӪˡĀߊӿڥఆĨƚȡ뼷ŊĨӍĴŢϢеɘDŽٯɘ뼶뺭뺭
२ĉϢе˖ӪĄࢨˡŪβĀȱਢ뼷ਯȺĄćЌѠ˖Ӫˡ뼶ĂŝśɡĀЌѠκΓīƧźĢŹǜതڌŢƋҠŒũĎ뼷ąĢŹŠതćɳ뼷ĈĠɹ쨵ňĠĴȊ뼷ࡍהŢƋĀڌćϢе˖ӪĔċցΆĘ뼷ЌѠߊӿТăĖЌѠćܦΰɌʐਓϢŦƟĀnjː뼶
ͱϿߊĉ˴ˆ˽ɝĂɝĢŹĔċɝʚ쨰ϢеěǂƚȜŀNjιƈāĀʅȁĄƇĬ쨵ȺǰďĄǥʿĀӷݦȱͶŠϢеĀฑࡄʇ뼶ĂҶŗકƥ뼷ЌѠߊӿƙĀĄqӚӐȱͶrĀŀNj뼷ƦăĄڙᆃĀˈ˱뼶
ljĂċߩղϰϰĄŕՋĀ뼶ƜƚغͱϿĄȁħԚċЌѠȞײ뼵ЌѠĀŞžͱȁЌѠǔɘDŽջĤDžʅȁŢԚĂŝЌѠмŀ뼷ȚЌѠߊӿĈޡȉĔǩದćϢеԒͶ뼷ũ˧ȉŴĶӚӐʸǟȱͶ뼶ȚНʥ쨰ăĻŮʘľǗŔɫͱҽƱĎȉϢеӚӐʸǟȱͶ뼶
ſŚʘěڱȉƜƚŭƼЍěڱ٩ԏ뼷ۈिȜҬφڇʠԄӪӃɯɁ뼷ƦԄӪƜƚȜભŕęˌŒ뼶ȁˤ뼷ĞđćതڌպݰĀě֏ˡġŒĂᤋ뼷ЌѠďκӚӐĂжƬΙ뼵ƬвĀߊӿ뼶
ӍĴŢϢеɘDŽɘĄȌīϢеŕĈвĀƶʑ뼶эɘăȚȩФߊĉ˴ŢϢеŠĔඐŀNjĀȶ˸뼷ģĄƬߊĨƺĀƶʑ뼶ĴǎĄȱਢ뼶ȮŕŶĂơȉϢеԒͶĖĪĂơĀɘăˆ˽ɸľċŇĴ뼶ŚʠϵϢеɆԥϯȗශઆȓѣ49QTNFYKFG˥ʿŢۈƖŞҠě֏ˡɘDŽąĂЬз뼷ʪưФĈĀದćϢеĈߊӿȉŴĶɘ쨱ˤʋ뼷ɸľĀߊĉ˴ΞħŮđŴĶιďΚȥŪӪ뼶ĔċƄࡢħۈƖҠĀߊˌǀȗژąܔѧ쨗
ȁˤ뼷ħąŕęՃʇŞƬߊƯě뼷˄ϢеɘĈвॼ뼷κƙĖŗĪڨǴž쨰s đĈࡄNjŠƱķ뼶ǚŢϢеđϭࡄ
Nj뼷ਯȺĄćƸĀľԘġ뼷ϢеňͲďĨƴśĆĄśǘŬķͱĄȩǚˆޚƦǢ뼶ǞĎ뼷ĈƱķƷĨϢеƱ˖뼷ĂϢеƱ˖뼷ĆŪβĀǴĢƔďƬ뼶߀
s ĠɝũǽКʚϝ뼷˄ɑϢеȀŗĸdž뼶ĔĄĂƞڇϢеϨȉƸĀƤƶʑ뼶ĻŗȮqħƇĬr뼵qƧڒr뼵qƇĬr뼵qɑĆffɑгār뼵qĆĀğʑƧrDžɝƶКũ˧뼶
s ĞѩʑdžɃϢеĀѢˆ뼶ϢеƫĆĀɝʚŶ뼷ăđŮĄӕҢćŦƀ뼷ɝȠȱĀɝʚ뼷ĔƟĆĈĻĨȌīϢеŊĈĞĖĀʋĀƱʜ뼷ģĻŗӚӐŐϢеŢĆĀƱķ뼶
s ыħϢеԵĈҲĀʋ˖Ӫ뼶ϔĄҺ˱ĀȅѮѲʹ˖ӪģӖ
ŗźϢеƴīĆňķ뼷ĨdžɃŴĶĀ뼷ȮƦźŴĶŢĆмŀČƗ뼶
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ʘľȉϢеƥǎĀˈਜŠӍĴĀɘ뼷ăȚĻŗźĆŨэТŪιͲ뼷ƑȶđĀĄĻŗƬĆĀߊĨƺŠϢеĀƫǼ߀뼶
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76JUNE-JULY 2015
qɘăȚȩФߊĉ˴ŢϢеŠĔඐŀNjĀȶ˸뼷ģĄƬߊĨƺĀƶʑ뼶ĴǎĄȱਢ뼶ȮŕŶĂơȉϢеԒͶĖĪĂơĀɘăˆ˽ɸľċ
ŇĴ뼶rCHRISTINE GAMARRA
LRA WorldwideɽઠؽƖҠۈ
ƢԺ
76 Chinese Knowledgeindd 76 24515 1153 am
IBC IBTM China ADindd 50 13515 833 pm
ಌϾ٧
7 Sabah Tourism Board ADindd 7 24515 1235 pm
59JUNE-JULY 2015
53-68 Australia Supplementindd 59 24515 404 pm
60JUNE-JULY 2015
Discover a zoowithout fences
THERErsquoS NOTHING LIKE AUSTRALIA FOR YOUR NEXT BUSINESS EVENTPLAN NOW VISIT AUSTRALIACOMBUSINESSEVENTS
TAU0105_297x420_Zoo_V1indd 1 11052015 520 pm
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61JUNE-JULY 2015
Discover a zoowithout fences
THERErsquoS NOTHING LIKE AUSTRALIA FOR YOUR NEXT BUSINESS EVENTPLAN NOW VISIT AUSTRALIACOMBUSINESSEVENTS
TAU0105_297x420_Zoo_V1indd 1 11052015 520 pm
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62JUNE-JULY 2015
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63JUNE-JULY 2015
AD
EXPERIENCE WORLD CLASS OPENING DECEMBER 2016
Artist impressions courtesy of Hassell + Populous and Darling Harbour Live
Introducing a new world class convention exhibition and
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With an integrated design and best practice facilities you will
be within walking distance of Australiarsquos largest business district
financial centre and hub of thought leadership and innovation
ICCSYDNEYCOMSALESICCSYDNEYCOM +612 8297 7600
MANAGED BY AEG OGDEN
THEATRE EXHIBITION CONVENTION
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64JUNE-JULY 2015
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67JUNE-JULY 2015
E X P E R I E N C E U N F O R G E T T A B L E E V E N T S
S Y D N E Y rsquo S M O S T U N I Q U E V E N U E
A U S T R A L I A NT E C H N O L O G Y P A R K
CONFERENCES I EXHIBIT IONS I CORPORATE MEET INGS
TRAINING I FASHION I PRODUCT LAUNCHES
AND MUCH MORE
salesatpcomauPh +61 2 9209 4220wwwatpcomau2 Locomotive StreetEveleigh 2015
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68JUNE-JULY 2015
AD
Contentindd 5 261114 1051 am53-68 Australia Supplementindd 68 24515 1146 am
69JUNE-JULY 2015
Engage
From April 30 to May 10 a total of 235 million visitors ndash including 153000 international attendees ndash took part in 200 events conducted throughout host venue Coex from culture exhibitions and conventions to promotions performances and even a beer festival all of which served as an effective marketing platform for the clusterrsquos stakeholders
Among the major events Asiamania a multi-nation business and cultural trade show running from April 30 to May 3 included promotional booths from Korea Japan China and Russia each exhibiting various cultural assets from across the region Contributing to the local MICE presence was the Seoul Tourism Organization whose promotional stand was modeled after
C-FESTIVAL IN SEOUL DRAWS
GLOBAL AUDIENCETHE INAUGURAL
ldquoC-FESTIVALrdquo PROMOTED THE
CAPABILITIES OF A NEWLY-FORMED
GANGNAM-BASED ldquoMICE CLUSTERrdquo
OF EVENT VENUES SHOPPING AND
ENTERTAINMENT PROVIDERS
Seoulrsquos ancient city walls while the Korea Tourism Organization stand introduced visitors to other national destinations Other key events included a ldquoCulture Techrdquo fair and a ldquoCreative Urdquo exhibition zone The festival was organised by the World Trade Center Seoul MICE Cluster Committee
Created to increase competitiveness and allow for joint marketing strategies among members the MICE Cluster initiative unites 13 major companies involved in the business events community including and surrounding Coex which along with the nearby Korea World Trade Center was recently designated a ldquoSpecial MICE Tourist Zonerdquo by local government agencies Members also include business hotels department stores entertainment complexes PCOs and more such as Korean entertainment agency SM Entertainment which appointed K-pop stars EXO as official C-Festival ambassadors
In addition to the festivalrsquos promotional benefits for its members the ROI across 11 days also demonstrated the effectiveness of the event The Coex Seven Luck Casino a foreigners-only
venue for example saw a 401 percent increase in custom compared with the same period in 2014 while the five-star Grand InterContinental Seoul Parnas ndash also part of the complex ndash saw a 209 percent increase in room occupancy over the same comparative duration
ldquoThrough our first C-Festival we were able to see both new growth and the take-off of the MICE industry which is still a new industry for Seoulrdquo said Coex president and CEO Byun Bokyung He went on to affirm his commitment to ldquocontinue building and showcasing diverse content in order for the Korea World Trade Center to become the centre of the MICE industryrdquo
Stephen Kwak an assistant manager at the Seoul Tourism Organization agreed with the growth potential of the C-Festival in the coming years saying ldquoIt helped Seoul by emphasising various tourist attractions that MICE delegates would enjoy visiting during their stayrdquo With the weekend proving the most popular for Asiamania Kwak said that feedback for the Seoul booth was positive with visitors remarking that it ldquowell-represented the cityrsquos diverse offeringsrdquo
Love Heart Project
WORDS BEN JORDAN
69 Engage Coexindd 69 24515 1149 am
70JUNE-JULY 2015
Engage
With many UNESCO-heritage listed sites and venues in the world to choose from one group chose the much revered West Lake in Hangzhou as the centrepiece for an event Some 90 guests from Canadarsquos York House School travelled to the picturesque destination for a cultural trip planned around a golf tournament
The guests arrived at Hangzhou Sofitel Westlake Hotel on the first day What awaited them was a lavish welcome cocktail and gala dinner set up at the Sky Garden with views of West Lake as its background
The next day was where the program truly began Guests were divided into two groups ndash the Golf group and Parents-Child group ndash according to what guests preferred The group for golf headed for a friendly tournament at Fuchun Resort Golf Club while the other enjoyed a spa session and a tea tasting ceremony The children spent time at Zoo Coffee a creative club located in a shopping mall where its unique set-up resembled a quiet forest wonderland with a myriad of wild animals
Guests then went for a boat ride over West Lake and watched a large landscape live performance created by three renowned directors ndash Zhang
WEST LAKE STORY
A TRIP PLANNED AROUND HANGZHOUrsquoS REVERED WEST LAKE TELLS OF THE DESTINATIONrsquoS RICH
CULTURE AND SCENIC STORIES
Yi Mou Wang Chao Ge and Fan Yue Guests visited the largest isle in West Lake which is called ldquoThree Pools Mirroring the Moonrdquo and covers an area of 6000 square metres The shadow of the isle the elegant garden and the scenic beauty combined makes the isle one of the top 10 West Lake attractions particularly popular during the Mid-Autumn Festival
The group also visited the ancient He Fang Street which has a profound history Consisting of the historical commercial civil and architectural culture of Hangzhou it is the best place
to get acquainted with the destination Groups also enjoyed the ldquoSong Cheng Eternal Loverdquo drama which is known as one of the more acclaimed shows in the world The performance describes the hardship of Liang Zhu ancients the magnificence of Song Palace the fierce battle of Yue Gu Jun the song of Liang Shan Bo and Zhu Ying Tai and the song of the white snake and Xu Xian These stories are told through a spectacular display of sound light and stage effects
70JUNE-JULY 2015
Sofitel Hangzhou Westlake Hotel
Golf tournament
70 Engage Hangzhouindd 70 24515 1149 am
71JUNE-JULY 2015
Engage
Aprilrsquos Wine Down Wednesday organised by ACI HR Solutions and Biz Events Asia gave guests the privilege of a first look at the new Club Lounge at Hotel
Jen Tanglin Singapore (formerly known as Traderrsquos Hotel at Cuscaden Road) Over 90 professionals from
the MICE travel tourism and hospitality sectors networked over drinks and a buffet spread with an
impressive display of sweet treats Guests also had the chance to look at guest rooms on the newly revamped
Club Floor The event was sponsored by Hotel Jen Tanglin Singapore and duetto
HAPPY SNAPS
FROM WINE DOWN
WEDNESDAY
71 Engage Hotel Jen WDWindd 71 24515 1149 am
72JUNE-JULY 2015
ćľŅǴŭƀ뼷āĶɽĄŗۍĉדĀϝĀŞ뼵ϾĀЌѠͱກĀěɁǟħކՠĀǚ뼶ĔȏϝĀŞ뼵ЌѠŠěɁǨͳȩĀĄqಌϾr뼷খأćӃɯӍЌѠ˖Ӫˡġ뼷ĉĶǨɶᅆŠڥĀďĄಌϾĀǃɩ뼷ƦϿĠě֏˺ॎӃɯģĝćĞƶѲʑħϢеǙҜಌϾɆԥ뼶ȁˤ뼷ĔĂʿāĶјǭŗqಌϾrǟħ٧Āǂʚ뼶
ľŅǴċʃ뼷āĶćĂȏοȢКɁʸˋˡʭĀʗˡĉՂNjȒŠğʑ뼷ɝŴĶƧħqಌϾrĪǭػ쨵ĖqಌϾrĴ뼷ƣźŴĶԒĞĖƇĬ쨵뼶ӗęĠĀĉĀƫĄ쨰qಌϾrźŴĶԒĞĖŕķ౯ĀЌѠŠԚċЌѠȞײ뼶ȆƻɝӍqۈिrǟħĂċŞҠƣźŴĶԒĞĖƇĬĴ뼷āĶǨīĖĀĄ쨰NJ뼵Ġʻ뼵Ljǥ뼵ݶиĀʇҌŠȱਢɁ뼶
ឧࡢ뼷ભȘʆĉˍĂĀۈिȢćᎴŐ뼷Ʀďě֏ˡĎĸ뼷ۈिŞҠஅƧĂԿԵĈवƺĀęኧ뼷ڇۃŎƼЍĀԄӪӃɯĉՂǡϰ뼶āĶȠƱ뼷ĔĂԿęĀ
ኧďĄࡒĀNJ뼶ȁˤ뼷āĶјǭŗလिNJۈǟħĔĂʿĀǚǦ뼷ŗĸdžفĀƄਬƺ뼶လف˧ǘdž뼷χƎǢĈԣŭĀ뼷ĄġŚŕƳĀهƞ뼷ԵĈqġŚσفƥيrĀݔ؆뼶அƧƜƚॸćॸĂɁƜƚĂƟ뼷фĘĀလفӲ˴ƄΡȸĠɹ뼵śĠɹ૨뼷ĝđħфĪҍ۵ӲĂśȥſƄᐻĀσ뼶ƄΡۈिŞҠƧƍͳ뼷ƄΡȺໆѲĈĠĬϵɘ뼷ۈि˧ăěģăˆϚȺNJĀ뼶
ćĔċˊʃ၅٧ƀ뼷źāĶĎĂŐΥҨqಌϾrĔċӛʚ뼷ĞĂĞǨͳȩĀĖЪĄƇĬ쨵Ⱥǰ뼷ಌϾ˄ăĂǭđᔐ쨱ಌϾģăĂǭ୨ăĻӍ뼶ŮđāĶҕċԳʇĞĂĞ뼷ȺǰāĶƲĐĝŀƜćಌϾƥġ쨰NJ뼵Ĵǎ뼵Ծ뼵ϔϙŠ뼷ĔĂȏŢāĎĸďĄಌϾ뼶ůķƜćȆĪ뼷ƓěŀƜġĀŇƂ뼷ŕȶđĀĄģđΓīΰĢŹ뼶ڒ
Ƿ୯փఔŨ쨗
ಌϾħˀ좄
ŭʃʃ
ǚтƂύĘʄӃɯٲ뼶ɑջ୯ѮąƬϢеϨȉʇĀ
ȶđȡ뼶
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$KXGPVUۈिĄŗĪƯĀě˴ӍϱǭЋƶɆ
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ɽৠ٧elbizeventsasiacom
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72JUNE-JULY 2015
72 Chinese Editorial Lettersindd 72 24515 1150 am
73JUNE-JULY 2015
73MAY 2015
ƼЍ˗ՅЌѠ˥ʿಌϾЌѠˡϘċȞײʗ२ĉƯ뼷ħಌϾЌѠǭąƼĤĀԶѤ뼷ģǞơըdž˽ȞײŢƍͳಌϾӃDŽĀăגɸɾ뼶˗ՅЌѠ२ĉƯȜƍͳѲʹȉಌϾժΆʪʸćĂŐ뼷ƯʭѲʹҺʓа뼷ɡӴĀԜӍࠒΙĀ˝ՊƑħϭދ뼶ȮύNjęϙѲʹ+CEQDWEEKѲʹ˄ύʕᘶƋʕǟĀĻːࢬѱΙǝ뼷ĖƋʕďĀՒŞጣ뼷ǞĖƬԐԵ뼷ఁบጣ뼷৯χƯغĉ˴˖뼷ƲĂċժΆĝɩĖߙϜߝ뼶
ć˗ՅЌѠ२ĉƯĘ뼷ȜĈʈʞɩľߙϜাۋĀƯغĉ˴ΏDŽ˖Ӫ뼷ȺġಗĂǩDŽ؈ǂೀ뼵Ăǩೀ뼵Ăǩ˗Յਓĉ˴뼷ŗӍĂǩƼЍਓϢ˖Ӫǀȗ뼷ŴĶȜࡄħਓϢĘԭċȡĀ˖Ӫ뼶źƲʞऒĀਓϢʠߔಌϾӃDŽĀχ₈Ƭʇ뼶
ĤȀะɸľʞĎĢſŚʘ뼵96뼵չՍȓѣ뼵ՍၽݭDŽ뼵ଔӘݭDŽŠײĀӅśଋąύݔƬЌѠמćĤȀะऄЌѠঢ়ډЌťࢨƬЌѠݔDŽĀмȞॏě뼶ćॏěĘ뼷ڏˡߊͳȩˋśଋਓॏ˽מćƼЍĀŕĤмˡ뼶5ampŚܕߝĈՃȓѣ쨞ĤȀะ쨟ɽઠKUCڱӍěجƖҠӍūǕ쨣Ӄɯ뼵ƱůۈGGJCPԶФ뼷ˤơƜƚħęŝՇҜąĂċĻŗःˤιȸ뼵จęĉȱͶŠąݔƬЌѠŕĤƚяĀĂċݘČƯě뼶
73JUNE-JULY 2015
ɾϒǛТঢ়ЌѠמġŕęĀΪӃࢰȞײǛĎӽȜɘɾϒ⏜ࠑ뼶٩ʹćŭũˡ뼷⏜ࠑǛĎӽʇҌȜшĈǎϢӭ뼷˄ѲĈǚϗᤂːƶМĀěڱӍƜƚɁŞ뼷ಗƪċၰěढ़Šċěڱढ़뼶ˤơş֏ϝĄҬŅŭǛТঢ়ЌѠמȉ1TKGPVCN5GC8KNNCUCPFQVGNQORCP[VFڑ፴ৗڱćǘ⏜ࠑũѲ˟ȷǛĎӽЌѠŗĎĀԨĂċϝ뼶
क़Ś쨞OCTCӘЌѠӍʇҌ҈ثQVGNU4GUQTVU쨟ǘඳୌसӘራҠũѲĀ҈ثӘЌѠ쨞OCTC$CPIMQM쨟ć˥ūڏDŽąοȢКĀũˡ౯К뼶҈ثӘЌѠѲĈǎϢӭ뼵Ăċঢ়ډƄ˪േ౸뼵ĂŝʞǘljڝĀЌť뼵ĂċĐɒذƬʇħМƬĀƄჾКၰěढ़뼷ŗӍƪċĠβĨढ़뼶ĠβĨढ़ĀʋύරඌغŪ뼷ĻźӖĀĢƔʾϞɌʭ뼶ب
73 Chinese Sound Bitesindd 73 24515 430 pm
74JUNE-JULY 2015
ŊĈĉĻŗΞĘʄĄĂǝƄՃĻĨ뼵ĠĠӴĀŚęĝ뼶ȺۍĉדĀटĐę뼵ᇱЉĀΝբŠƍͳĀ϶ᇫሊş֏ĀŀƚໆѲȢĄġŚǀ뼶ȮϾĀʁĤҠ뼵ăߟĀĤĐŞઝǒҠĖōǩĀʋභ뼷ĘʄƄĴƄăćᄏƜƺŠŀƯ뼶
ĘʄĨŪħġŚě֏ˡĀȶ뼷פą؈ŠӃɯٲŢ˺ॎӃɯˡӪĀڇŠ؈ॸဩ뼷ԨĂĈϙʲɫĄˬιʘĀşТ뼷ȺˢϞవȘʆęΝ뼶ăΡǷȮċŚŝǝΝśşǡϰĘʄ뼷ĝĨڨǷŗŕŨĀĴǎĖТ뼶ĘʄӃɯٲŚӃɯਇɘǥːϵŀȩФ뼷ύǘĈŎԭħϔϙĀιʘ뼷ĘʄƲŭĝڇۃąƞęՏŚěڱӍ֏זĖĔƀڏDŽ뼷Ȇġďಗą(QTOWNCวݭġŚę˺ظ뼵ցЍ҈뼷ŗӍɩᕹϝĀĘʄŚĴظঌєŠĘʄŚǗΆ뼶
ϝĀŞϯȗȓѣӍƜƚॸȓѣXGPVU6TCXGNUKCƼЍჼƂɽǀȗCZCPVCUWYCPćă΅ǡŗ+ɮŝĀǻśଋąćĘʄڏDŽĀŚě˺Ӄɯűזě쨞+6JKPC쨟뼶Ŵćˈɩ$KXGPVUۈिਲ਼ɝĴȩФ뼷ĘʄćĔŭƀşŀąňęĀȻ뼷ƦؼĝĄŎᇫሊĀƶˋş֏뼶
qŢǘěغڱĎĸ뼷ĘʄĻĸԵĂНĈϙʲɫ뼷ƦؼąƄՃĻĨ뼶פąЌѠƥʋ뼷ĘʄŃĈňĠăǜՏĀɁŞŗӍԵĈȆŞɡĀբžŴĶ˝Պ뼶r
ěڱɁŞҤćĘʄĘʄшĈϿĠęՏě֏Ɂࢰ뼶ĘʄĤŚűז֏ƺĀŚڇۃġķďĄȺġĂċŕԵזӍƜƚɁࢰ뼷ƦؼģĄĠŭĎŚޱǫʕˡѩŞ뼶ĘʄȘűě֏ġķģĄڏěĀז֏ԨĂċډĀŚě֏ɁŞ뼷ƑĄڏѩĂȸ֏ěƂĀχџ˝Պ뼶ԨĂċџলĀɁŞĄĘʄŚěڱġķ뼶ĔċŗڏѩęՏŚěڱ뼵ԄӪΡƦʄʭʋĀěڱġķŞހŝݖઽͲġķ뼷ʁƶdž
Ęʄě֏ˡLjϋ˓ஸ
Ǘ˸뼷ȉʋභоŚӚ౨եȠʫ뼷ιʘѲƶϔŨຂ뼷ŞȗʞīĐћয뼶ěڱġķшĈĂċǚϗːƶМ뼷ĻગĉĀƄჾՏၰěढ़ŠċęŇăDž뼵ɧϜᰋࡊĀĠβĨěڱढ़뼷ߴĈŕϵɘĀƬڐͶՕӍǜཥѲ뼶ˤʋ뼷ěڱġķʭģѲɪĀʁƶեęЌѠ뼷шĈǎբҍϾϢӭ뼷ѲӍěڱԜӝ˖ӪमƼ뼷ĻӖՏĀěڱŠƜƚ뼶qrƼЍΡ뼵2ʠĉěӍͶԉěڱ뼵ljۈिş֏ݭDŽŭěŗӍġŚŭĘʄȘűěũDZȐၰĝćĔƀڏDŽ뼷˄ɩĖƶ뼶
ĘʄŕĤɁࢰ숯숯Śŝě֏ġķ쩑ӅNJǩ؆ħ0CVKQPCNZJKDKVKQPCPF
QPXGPVKQPGPVGT쨞5JCPIJCK쨟뼷Һ؆q0쨞5JCPIJCK쨟r쩓Āśƍ뼷ȜźϿĠۈƖŞҠĀതڌŢƋᓮƔ˫ɡ뼶Śŝě֏ġķύŚŝԄӪˌŠĘʄ؈ʸǟդӚ뼷ɽӚ౨ǚϗħоːƶМ뼷؆Șʆƥŕ뼶ě֏ġķшĈоːƶМĀبʭ֏ɁŠоːƶМĀبʋ֏Ɂ뼶بʭ֏ɁಗċęՏ֏ढ़Šċ٣ܪևŇĀ֏ढ़뼶ƲĂċęՏ֏ढ़ĀǚϗħːƶМ뼷ևŇĀ֏ढ़קːƶМ뼷խǫߴĻˢТ֏ढ़뼶ˤʋ뼷Śŝě֏ġķģѲĈċęŇăDžĀěڱढ़뼷ĻગĂχƁԮĉăDž뼶ǟħϝǡȘʆĘǚϗŕę뼵njːŕƬĀě֏ෞʸɆϝ뼷Śŝě֏ġķנמˀ뼵ઝǒ뼵Ԑߺ뼵ǘĂɆ뼷ŃѲĈѩȓ뼵Ԅˡġķ뼵ɪЌѠDžѲ뼶
Ĉqʁƶแrƥ؆ĀĘʄŗȺযĀęڇۃĀӃɯѺ۷ࡒNJЪጠŗӍՏĀŚě֏ƜƚǡĎڏѩ뼶
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NJ졿ఫ
74-75 Chinese Cover Storyindd 74 24515 1150 am
75JUNE-JULY 2015
qύǘĈŎԭħϔϙĀιʘ뼷ĘʄƲŭĝڇۃąƞęՏŚěڱӍ֏זĖĔƀڏDŽ뼶r
ːĘʄӃɯٲŚӃɯਇɘǥ
ȞЌѠ뼶ĔŝЌѠŮĈǎϢӭ뼷Ӛ౨ǕǻύĂƁڝƬĀūǕݱɽˌ쨞Ӛǘŭͳ쨟ǨϐӚƦŪ뼶
ĻગĠǩਓϢ뼷ƦؼшĈۍĉٵґĀƬסĐɒذŠʕђĀϜٲ뼷ґʸˈƞՏĀƜƚ뼶ĀѲʹĄǘŗǡΟǼĀϜٲϐҜȥŪ뼷ƧȺŒŞ΄ąˈľŅȉλĎĀȗЯ뼷ŐଟĀŬǰƅ뼶
ԨĂċກĀɁŞקĄк˟뼶к˟ĄĂċמඵӭŠЌťǘĂɆĀ२ĉě˴உǒˌ뼷ŞƳĘʄĀġķŞь뼷ĄĂċʗŦȏˣߜĂċћ뼵뼵ΜĀˬǎ뼶ƜƚॸĻŗಶůĔƀĀˬǎǟħƜƚɁŞ뼷ŕґʸăɸľĉĀƜƚ뼶
ӃɯѺ۷ࡒĘʄшĈযĀ˥ͳΝNJЪጠŠ۵ĠΦࡡ뼷եϒĀՕNJȉŞĤɭɌĀĠƟNJȠઽʸ뼷ŪąĈĀʄ৫NJ뼶ʋභоŚӚ౨űז쨱ĈŎɸľŭĀġŚԽڄӚ౨ȉѲʹɧϜĀԽŠdžͳ΅ăෲĀΝᴂዣχƎঞĄȘʆɯϢĖĘʄĴĀκɯƥŞ뼶ʞǘᐤҠŠ༽ҠĈŎĀࡊŚĀƳߋӭӚ౨뼶ĔȏբžĝĄ˺ॎӃɯͱƜƚǡӍƜƚŶĀŕމŅ뼶
ͻĘʄŮĈŒѧǫԘĀեϒᆶŝԳŠƬďĻˢТĀसӆŠിӆĝĄڏѩě˺ӃɯĴăĻǸľĀӗމƥŞ뼶
ĤNjƄՃĘʄшĈϿĠڏѩęՏŚ֏זŠěڱĀɁŞ뼷Ʀ۵ĠĀϾӍԄӪЌѠģĝшĈϵɘ뼵मĀʗˡěڱѲ뼶ƜƚॸĞߜˣο˩ܪĀɁŞ뼷ĘʄȜĄĆĀŕՊ뼶˝މ
ƜƚॸăҨছ˝Պć06ĘʄڏѩĂɁϜЬƬݔĀ৫Ţ뼶ĔŝΪφĠŭષ۵ĠDŽˡę˺ĀஉǒˌȜ२ĉěǨ뼵ډԐढ़뼵Ќኃ뼵ঢ়ډфŠஉǒˌʪʸħĂɆ뼷ħƲĂʞĎਓǙҜǡǨλĈĀ৫ŢɆԥ뼶உǒˌԵĈĻગĉνӐКٮЌ৫Ţ뼷ͱĉၰěКĀˬǎ뼶ǩŚĀԐढ़ǂೀ)TCPV$TWPUGFGPŃĻħƜƚʔǻǭ˱뼷ŗӖਓϢĀˍ뼶06ĘʄɆƍĀĄћĂƄȕĀȞʞ뼵ՇҜƺŠџݔ뼷ŕґʸ
ćĔƀڏDŽĤмȞşҘě뼵Ĵল뼵ƜƚŶ৫ŢŗӍΡě뼶ǨŗŚōǩȞײƧʑӘϙ뼵ı҈뼵KOO[JQQ뼵ᅱᅧ뼵วѩŴĶĀƜƚ뼶ڏŠɲϜϙĝ˝ՊćĔƀݭ
АҔćĘʄϒʋභƳΟǼĤܪҠʭ뼷๗ŭĘʄȘűڏѩŞĀnjĴѲʹ
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ТŪιͲĔٯĄƦͲȒĀƂ뼷ĻĄۍĉדኁĀĄЌѠӍӃɯ˖ӪˡĀߊӿϰϰఆĨƚȡ뼷ŊĨӍĴŢϢеɘDŽڥɘ뼶뺭
ćǗŔɫ뼵55뼵ȖŠ)EJCVDžǗŔʘԭħşТĀƎĐ뼷ĉȉĉƥǎĀˈਜঞĄӚӐŠάȱͶŕȶđĀƶК뼶Ţǘߊĉ˴Ďĸ뼷ĈąĔȏǗŔʘĀৗՎ뼷ŢϢеɘDŽɘďȻīΜƦͲڏ뼶Ļ뼷ďϝǡĀŰߧƦҶ뼷ЌѠӍӃɯ˖ӪˡĀߊӿڥఆĨƚȡ뼷ŊĨӍĴŢϢеɘDŽٯɘ뼶뺭뺭
२ĉϢе˖ӪĄࢨˡŪβĀȱਢ뼷ਯȺĄćЌѠ˖Ӫˡ뼶ĂŝśɡĀЌѠκΓīƧźĢŹǜതڌŢƋҠŒũĎ뼷ąĢŹŠതćɳ뼷ĈĠɹ쨵ňĠĴȊ뼷ࡍהŢƋĀڌćϢе˖ӪĔċցΆĘ뼷ЌѠߊӿТăĖЌѠćܦΰɌʐਓϢŦƟĀnjː뼶
ͱϿߊĉ˴ˆ˽ɝĂɝĢŹĔċɝʚ쨰ϢеěǂƚȜŀNjιƈāĀʅȁĄƇĬ쨵ȺǰďĄǥʿĀӷݦȱͶŠϢеĀฑࡄʇ뼶ĂҶŗકƥ뼷ЌѠߊӿƙĀĄqӚӐȱͶrĀŀNj뼷ƦăĄڙᆃĀˈ˱뼶
ljĂċߩղϰϰĄŕՋĀ뼶ƜƚغͱϿĄȁħԚċЌѠȞײ뼵ЌѠĀŞžͱȁЌѠǔɘDŽջĤDžʅȁŢԚĂŝЌѠмŀ뼷ȚЌѠߊӿĈޡȉĔǩದćϢеԒͶ뼷ũ˧ȉŴĶӚӐʸǟȱͶ뼶ȚНʥ쨰ăĻŮʘľǗŔɫͱҽƱĎȉϢеӚӐʸǟȱͶ뼶
ſŚʘěڱȉƜƚŭƼЍěڱ٩ԏ뼷ۈिȜҬφڇʠԄӪӃɯɁ뼷ƦԄӪƜƚȜભŕęˌŒ뼶ȁˤ뼷ĞđćതڌպݰĀě֏ˡġŒĂᤋ뼷ЌѠďκӚӐĂжƬΙ뼵ƬвĀߊӿ뼶
ӍĴŢϢеɘDŽɘĄȌīϢеŕĈвĀƶʑ뼶эɘăȚȩФߊĉ˴ŢϢеŠĔඐŀNjĀȶ˸뼷ģĄƬߊĨƺĀƶʑ뼶ĴǎĄȱਢ뼶ȮŕŶĂơȉϢеԒͶĖĪĂơĀɘăˆ˽ɸľċŇĴ뼶ŚʠϵϢеɆԥϯȗශઆȓѣ49QTNFYKFG˥ʿŢۈƖŞҠě֏ˡɘDŽąĂЬз뼷ʪưФĈĀದćϢеĈߊӿȉŴĶɘ쨱ˤʋ뼷ɸľĀߊĉ˴ΞħŮđŴĶιďΚȥŪӪ뼶ĔċƄࡢħۈƖҠĀߊˌǀȗژąܔѧ쨗
ȁˤ뼷ħąŕęՃʇŞƬߊƯě뼷˄ϢеɘĈвॼ뼷κƙĖŗĪڨǴž쨰s đĈࡄNjŠƱķ뼶ǚŢϢеđϭࡄ
Nj뼷ਯȺĄćƸĀľԘġ뼷ϢеňͲďĨƴśĆĄśǘŬķͱĄȩǚˆޚƦǢ뼶ǞĎ뼷ĈƱķƷĨϢеƱ˖뼷ĂϢеƱ˖뼷ĆŪβĀǴĢƔďƬ뼶߀
s ĠɝũǽКʚϝ뼷˄ɑϢеȀŗĸdž뼶ĔĄĂƞڇϢеϨȉƸĀƤƶʑ뼶ĻŗȮqħƇĬr뼵qƧڒr뼵qƇĬr뼵qɑĆffɑгār뼵qĆĀğʑƧrDžɝƶКũ˧뼶
s ĞѩʑdžɃϢеĀѢˆ뼶ϢеƫĆĀɝʚŶ뼷ăđŮĄӕҢćŦƀ뼷ɝȠȱĀɝʚ뼷ĔƟĆĈĻĨȌīϢеŊĈĞĖĀʋĀƱʜ뼷ģĻŗӚӐŐϢеŢĆĀƱķ뼶
s ыħϢеԵĈҲĀʋ˖Ӫ뼶ϔĄҺ˱ĀȅѮѲʹ˖ӪģӖ
ŗźϢеƴīĆňķ뼷ĨdžɃŴĶĀ뼷ȮƦźŴĶŢĆмŀČƗ뼶
s źϢеƢƅĆdžɃŴĶĀ뼶ěڱĉ˴ƼƔdžɃŴĶߊĝЏʫغĀ뼶ȁˤ뼷ժዓȴ뼷ăđǙᛃ뼷ģăđߣŎǟśѢˆ뼶ȮĆĀɝŠɽʪ뼷ϢеĨѿʓƢƅĆĄdžɃŴĶƥǡǨĸĀƸ뼷ƦؼģěźŴĶƴīĆňժķŠůķ뼶
ʘľȉϢеƥǎĀˈਜŠӍĴĀɘ뼷ăȚĻŗźĆŨэТŪιͲ뼷ƑȶđĀĄĻŗƬĆĀߊĨƺŠϢеĀƫǼ߀뼶
JTKUVKPG)COCTTCĄ49QTNFYKFGɽઠ뼶49QTNFYKFGĄĂؽƖҠۈŝŚʠϵĀϢеɆԥϯȗශઆȓѣ뼷шĈο˩ࡒĀě֏ǀԥ뼶˽ȓѣĪĀۈƖҠӿʗɠħϢеǭȉě֏ȠȱĀјƶ뼶٩ƢނŰ뼷ɑˢˈȉJTKUVKPGԒͶ뼶Ǘ쨰EJTKUVKPGICOCTTCNTCYQTNFYKFGEQO뺭
76JUNE-JULY 2015
qɘăȚȩФߊĉ˴ŢϢеŠĔඐŀNjĀȶ˸뼷ģĄƬߊĨƺĀƶʑ뼶ĴǎĄȱਢ뼶ȮŕŶĂơȉϢеԒͶĖĪĂơĀɘăˆ˽ɸľċ
ŇĴ뼶rCHRISTINE GAMARRA
LRA WorldwideɽઠؽƖҠۈ
ƢԺ
76 Chinese Knowledgeindd 76 24515 1153 am
IBC IBTM China ADindd 50 13515 833 pm
ಌϾ٧
7 Sabah Tourism Board ADindd 7 24515 1235 pm
60JUNE-JULY 2015
Discover a zoowithout fences
THERErsquoS NOTHING LIKE AUSTRALIA FOR YOUR NEXT BUSINESS EVENTPLAN NOW VISIT AUSTRALIACOMBUSINESSEVENTS
TAU0105_297x420_Zoo_V1indd 1 11052015 520 pm
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61JUNE-JULY 2015
Discover a zoowithout fences
THERErsquoS NOTHING LIKE AUSTRALIA FOR YOUR NEXT BUSINESS EVENTPLAN NOW VISIT AUSTRALIACOMBUSINESSEVENTS
TAU0105_297x420_Zoo_V1indd 1 11052015 520 pm
53-68 Australia Supplementindd 61 24515 1146 am
62JUNE-JULY 2015
53-68 Australia Supplementindd 62 24515 404 pm
63JUNE-JULY 2015
AD
EXPERIENCE WORLD CLASS OPENING DECEMBER 2016
Artist impressions courtesy of Hassell + Populous and Darling Harbour Live
Introducing a new world class convention exhibition and
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With an integrated design and best practice facilities you will
be within walking distance of Australiarsquos largest business district
financial centre and hub of thought leadership and innovation
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MANAGED BY AEG OGDEN
THEATRE EXHIBITION CONVENTION
53-68 Australia Supplementindd 63 24515 1146 am
64JUNE-JULY 2015
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65JUNE-JULY 2015
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67JUNE-JULY 2015
E X P E R I E N C E U N F O R G E T T A B L E E V E N T S
S Y D N E Y rsquo S M O S T U N I Q U E V E N U E
A U S T R A L I A NT E C H N O L O G Y P A R K
CONFERENCES I EXHIBIT IONS I CORPORATE MEET INGS
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AND MUCH MORE
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68JUNE-JULY 2015
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Contentindd 5 261114 1051 am53-68 Australia Supplementindd 68 24515 1146 am
69JUNE-JULY 2015
Engage
From April 30 to May 10 a total of 235 million visitors ndash including 153000 international attendees ndash took part in 200 events conducted throughout host venue Coex from culture exhibitions and conventions to promotions performances and even a beer festival all of which served as an effective marketing platform for the clusterrsquos stakeholders
Among the major events Asiamania a multi-nation business and cultural trade show running from April 30 to May 3 included promotional booths from Korea Japan China and Russia each exhibiting various cultural assets from across the region Contributing to the local MICE presence was the Seoul Tourism Organization whose promotional stand was modeled after
C-FESTIVAL IN SEOUL DRAWS
GLOBAL AUDIENCETHE INAUGURAL
ldquoC-FESTIVALrdquo PROMOTED THE
CAPABILITIES OF A NEWLY-FORMED
GANGNAM-BASED ldquoMICE CLUSTERrdquo
OF EVENT VENUES SHOPPING AND
ENTERTAINMENT PROVIDERS
Seoulrsquos ancient city walls while the Korea Tourism Organization stand introduced visitors to other national destinations Other key events included a ldquoCulture Techrdquo fair and a ldquoCreative Urdquo exhibition zone The festival was organised by the World Trade Center Seoul MICE Cluster Committee
Created to increase competitiveness and allow for joint marketing strategies among members the MICE Cluster initiative unites 13 major companies involved in the business events community including and surrounding Coex which along with the nearby Korea World Trade Center was recently designated a ldquoSpecial MICE Tourist Zonerdquo by local government agencies Members also include business hotels department stores entertainment complexes PCOs and more such as Korean entertainment agency SM Entertainment which appointed K-pop stars EXO as official C-Festival ambassadors
In addition to the festivalrsquos promotional benefits for its members the ROI across 11 days also demonstrated the effectiveness of the event The Coex Seven Luck Casino a foreigners-only
venue for example saw a 401 percent increase in custom compared with the same period in 2014 while the five-star Grand InterContinental Seoul Parnas ndash also part of the complex ndash saw a 209 percent increase in room occupancy over the same comparative duration
ldquoThrough our first C-Festival we were able to see both new growth and the take-off of the MICE industry which is still a new industry for Seoulrdquo said Coex president and CEO Byun Bokyung He went on to affirm his commitment to ldquocontinue building and showcasing diverse content in order for the Korea World Trade Center to become the centre of the MICE industryrdquo
Stephen Kwak an assistant manager at the Seoul Tourism Organization agreed with the growth potential of the C-Festival in the coming years saying ldquoIt helped Seoul by emphasising various tourist attractions that MICE delegates would enjoy visiting during their stayrdquo With the weekend proving the most popular for Asiamania Kwak said that feedback for the Seoul booth was positive with visitors remarking that it ldquowell-represented the cityrsquos diverse offeringsrdquo
Love Heart Project
WORDS BEN JORDAN
69 Engage Coexindd 69 24515 1149 am
70JUNE-JULY 2015
Engage
With many UNESCO-heritage listed sites and venues in the world to choose from one group chose the much revered West Lake in Hangzhou as the centrepiece for an event Some 90 guests from Canadarsquos York House School travelled to the picturesque destination for a cultural trip planned around a golf tournament
The guests arrived at Hangzhou Sofitel Westlake Hotel on the first day What awaited them was a lavish welcome cocktail and gala dinner set up at the Sky Garden with views of West Lake as its background
The next day was where the program truly began Guests were divided into two groups ndash the Golf group and Parents-Child group ndash according to what guests preferred The group for golf headed for a friendly tournament at Fuchun Resort Golf Club while the other enjoyed a spa session and a tea tasting ceremony The children spent time at Zoo Coffee a creative club located in a shopping mall where its unique set-up resembled a quiet forest wonderland with a myriad of wild animals
Guests then went for a boat ride over West Lake and watched a large landscape live performance created by three renowned directors ndash Zhang
WEST LAKE STORY
A TRIP PLANNED AROUND HANGZHOUrsquoS REVERED WEST LAKE TELLS OF THE DESTINATIONrsquoS RICH
CULTURE AND SCENIC STORIES
Yi Mou Wang Chao Ge and Fan Yue Guests visited the largest isle in West Lake which is called ldquoThree Pools Mirroring the Moonrdquo and covers an area of 6000 square metres The shadow of the isle the elegant garden and the scenic beauty combined makes the isle one of the top 10 West Lake attractions particularly popular during the Mid-Autumn Festival
The group also visited the ancient He Fang Street which has a profound history Consisting of the historical commercial civil and architectural culture of Hangzhou it is the best place
to get acquainted with the destination Groups also enjoyed the ldquoSong Cheng Eternal Loverdquo drama which is known as one of the more acclaimed shows in the world The performance describes the hardship of Liang Zhu ancients the magnificence of Song Palace the fierce battle of Yue Gu Jun the song of Liang Shan Bo and Zhu Ying Tai and the song of the white snake and Xu Xian These stories are told through a spectacular display of sound light and stage effects
70JUNE-JULY 2015
Sofitel Hangzhou Westlake Hotel
Golf tournament
70 Engage Hangzhouindd 70 24515 1149 am
71JUNE-JULY 2015
Engage
Aprilrsquos Wine Down Wednesday organised by ACI HR Solutions and Biz Events Asia gave guests the privilege of a first look at the new Club Lounge at Hotel
Jen Tanglin Singapore (formerly known as Traderrsquos Hotel at Cuscaden Road) Over 90 professionals from
the MICE travel tourism and hospitality sectors networked over drinks and a buffet spread with an
impressive display of sweet treats Guests also had the chance to look at guest rooms on the newly revamped
Club Floor The event was sponsored by Hotel Jen Tanglin Singapore and duetto
HAPPY SNAPS
FROM WINE DOWN
WEDNESDAY
71 Engage Hotel Jen WDWindd 71 24515 1149 am
72JUNE-JULY 2015
ćľŅǴŭƀ뼷āĶɽĄŗۍĉדĀϝĀŞ뼵ϾĀЌѠͱກĀěɁǟħކՠĀǚ뼶ĔȏϝĀŞ뼵ЌѠŠěɁǨͳȩĀĄqಌϾr뼷খأćӃɯӍЌѠ˖Ӫˡġ뼷ĉĶǨɶᅆŠڥĀďĄಌϾĀǃɩ뼷ƦϿĠě֏˺ॎӃɯģĝćĞƶѲʑħϢеǙҜಌϾɆԥ뼶ȁˤ뼷ĔĂʿāĶјǭŗqಌϾrǟħ٧Āǂʚ뼶
ľŅǴċʃ뼷āĶćĂȏοȢКɁʸˋˡʭĀʗˡĉՂNjȒŠğʑ뼷ɝŴĶƧħqಌϾrĪǭػ쨵ĖqಌϾrĴ뼷ƣźŴĶԒĞĖƇĬ쨵뼶ӗęĠĀĉĀƫĄ쨰qಌϾrźŴĶԒĞĖŕķ౯ĀЌѠŠԚċЌѠȞײ뼶ȆƻɝӍqۈिrǟħĂċŞҠƣźŴĶԒĞĖƇĬĴ뼷āĶǨīĖĀĄ쨰NJ뼵Ġʻ뼵Ljǥ뼵ݶиĀʇҌŠȱਢɁ뼶
ឧࡢ뼷ભȘʆĉˍĂĀۈिȢćᎴŐ뼷Ʀďě֏ˡĎĸ뼷ۈिŞҠஅƧĂԿԵĈवƺĀęኧ뼷ڇۃŎƼЍĀԄӪӃɯĉՂǡϰ뼶āĶȠƱ뼷ĔĂԿęĀ
ኧďĄࡒĀNJ뼶ȁˤ뼷āĶјǭŗလिNJۈǟħĔĂʿĀǚǦ뼷ŗĸdžفĀƄਬƺ뼶လف˧ǘdž뼷χƎǢĈԣŭĀ뼷ĄġŚŕƳĀهƞ뼷ԵĈqġŚσفƥيrĀݔ؆뼶அƧƜƚॸćॸĂɁƜƚĂƟ뼷фĘĀလفӲ˴ƄΡȸĠɹ뼵śĠɹ૨뼷ĝđħфĪҍ۵ӲĂśȥſƄᐻĀσ뼶ƄΡۈिŞҠƧƍͳ뼷ƄΡȺໆѲĈĠĬϵɘ뼷ۈि˧ăěģăˆϚȺNJĀ뼶
ćĔċˊʃ၅٧ƀ뼷źāĶĎĂŐΥҨqಌϾrĔċӛʚ뼷ĞĂĞǨͳȩĀĖЪĄƇĬ쨵Ⱥǰ뼷ಌϾ˄ăĂǭđᔐ쨱ಌϾģăĂǭ୨ăĻӍ뼶ŮđāĶҕċԳʇĞĂĞ뼷ȺǰāĶƲĐĝŀƜćಌϾƥġ쨰NJ뼵Ĵǎ뼵Ծ뼵ϔϙŠ뼷ĔĂȏŢāĎĸďĄಌϾ뼶ůķƜćȆĪ뼷ƓěŀƜġĀŇƂ뼷ŕȶđĀĄģđΓīΰĢŹ뼶ڒ
Ƿ୯փఔŨ쨗
ಌϾħˀ좄
ŭʃʃ
ǚтƂύĘʄӃɯٲ뼶ɑջ୯ѮąƬϢеϨȉʇĀ
ȶđȡ뼶
$KXGPVUۈि뼷KDVOſŚĂĀۈिϱǭɆ
$KXGPVUۈिĄŗĪƯĀě˴ӍϱǭЋƶɆ
ȱĈŪ
ɽৠ٧elbizeventsasiacom
௱ᅒ
Ѻᙕĉginabizeventsasiacom
ఫઽ
ৠ٧kristiebizeventsasiacom
72JUNE-JULY 2015
72 Chinese Editorial Lettersindd 72 24515 1150 am
73JUNE-JULY 2015
73MAY 2015
ƼЍ˗ՅЌѠ˥ʿಌϾЌѠˡϘċȞײʗ२ĉƯ뼷ħಌϾЌѠǭąƼĤĀԶѤ뼷ģǞơըdž˽ȞײŢƍͳಌϾӃDŽĀăגɸɾ뼶˗ՅЌѠ२ĉƯȜƍͳѲʹȉಌϾժΆʪʸćĂŐ뼷ƯʭѲʹҺʓа뼷ɡӴĀԜӍࠒΙĀ˝ՊƑħϭދ뼶ȮύNjęϙѲʹ+CEQDWEEKѲʹ˄ύʕᘶƋʕǟĀĻːࢬѱΙǝ뼷ĖƋʕďĀՒŞጣ뼷ǞĖƬԐԵ뼷ఁบጣ뼷৯χƯغĉ˴˖뼷ƲĂċժΆĝɩĖߙϜߝ뼶
ć˗ՅЌѠ२ĉƯĘ뼷ȜĈʈʞɩľߙϜাۋĀƯغĉ˴ΏDŽ˖Ӫ뼷ȺġಗĂǩDŽ؈ǂೀ뼵Ăǩೀ뼵Ăǩ˗Յਓĉ˴뼷ŗӍĂǩƼЍਓϢ˖Ӫǀȗ뼷ŴĶȜࡄħਓϢĘԭċȡĀ˖Ӫ뼶źƲʞऒĀਓϢʠߔಌϾӃDŽĀχ₈Ƭʇ뼶
ĤȀะɸľʞĎĢſŚʘ뼵96뼵չՍȓѣ뼵ՍၽݭDŽ뼵ଔӘݭDŽŠײĀӅśଋąύݔƬЌѠמćĤȀะऄЌѠঢ়ډЌťࢨƬЌѠݔDŽĀмȞॏě뼶ćॏěĘ뼷ڏˡߊͳȩˋśଋਓॏ˽מćƼЍĀŕĤмˡ뼶5ampŚܕߝĈՃȓѣ쨞ĤȀะ쨟ɽઠKUCڱӍěجƖҠӍūǕ쨣Ӄɯ뼵ƱůۈGGJCPԶФ뼷ˤơƜƚħęŝՇҜąĂċĻŗःˤιȸ뼵จęĉȱͶŠąݔƬЌѠŕĤƚяĀĂċݘČƯě뼶
73JUNE-JULY 2015
ɾϒǛТঢ়ЌѠמġŕęĀΪӃࢰȞײǛĎӽȜɘɾϒ⏜ࠑ뼶٩ʹćŭũˡ뼷⏜ࠑǛĎӽʇҌȜшĈǎϢӭ뼷˄ѲĈǚϗᤂːƶМĀěڱӍƜƚɁŞ뼷ಗƪċၰěढ़Šċěڱढ़뼶ˤơş֏ϝĄҬŅŭǛТঢ়ЌѠמȉ1TKGPVCN5GC8KNNCUCPFQVGNQORCP[VFڑ፴ৗڱćǘ⏜ࠑũѲ˟ȷǛĎӽЌѠŗĎĀԨĂċϝ뼶
क़Ś쨞OCTCӘЌѠӍʇҌ҈ثQVGNU4GUQTVU쨟ǘඳୌसӘራҠũѲĀ҈ثӘЌѠ쨞OCTC$CPIMQM쨟ć˥ūڏDŽąοȢКĀũˡ౯К뼶҈ثӘЌѠѲĈǎϢӭ뼵Ăċঢ়ډƄ˪േ౸뼵ĂŝʞǘljڝĀЌť뼵ĂċĐɒذƬʇħМƬĀƄჾКၰěढ़뼷ŗӍƪċĠβĨढ़뼶ĠβĨढ़ĀʋύරඌغŪ뼷ĻźӖĀĢƔʾϞɌʭ뼶ب
73 Chinese Sound Bitesindd 73 24515 430 pm
74JUNE-JULY 2015
ŊĈĉĻŗΞĘʄĄĂǝƄՃĻĨ뼵ĠĠӴĀŚęĝ뼶ȺۍĉדĀटĐę뼵ᇱЉĀΝբŠƍͳĀ϶ᇫሊş֏ĀŀƚໆѲȢĄġŚǀ뼶ȮϾĀʁĤҠ뼵ăߟĀĤĐŞઝǒҠĖōǩĀʋභ뼷ĘʄƄĴƄăćᄏƜƺŠŀƯ뼶
ĘʄĨŪħġŚě֏ˡĀȶ뼷פą؈ŠӃɯٲŢ˺ॎӃɯˡӪĀڇŠ؈ॸဩ뼷ԨĂĈϙʲɫĄˬιʘĀşТ뼷ȺˢϞవȘʆęΝ뼶ăΡǷȮċŚŝǝΝśşǡϰĘʄ뼷ĝĨڨǷŗŕŨĀĴǎĖТ뼶ĘʄӃɯٲŚӃɯਇɘǥːϵŀȩФ뼷ύǘĈŎԭħϔϙĀιʘ뼷ĘʄƲŭĝڇۃąƞęՏŚěڱӍ֏זĖĔƀڏDŽ뼷Ȇġďಗą(QTOWNCวݭġŚę˺ظ뼵ցЍ҈뼷ŗӍɩᕹϝĀĘʄŚĴظঌєŠĘʄŚǗΆ뼶
ϝĀŞϯȗȓѣӍƜƚॸȓѣXGPVU6TCXGNUKCƼЍჼƂɽǀȗCZCPVCUWYCPćă΅ǡŗ+ɮŝĀǻśଋąćĘʄڏDŽĀŚě˺Ӄɯűזě쨞+6JKPC쨟뼶Ŵćˈɩ$KXGPVUۈिਲ਼ɝĴȩФ뼷ĘʄćĔŭƀşŀąňęĀȻ뼷ƦؼĝĄŎᇫሊĀƶˋş֏뼶
qŢǘěغڱĎĸ뼷ĘʄĻĸԵĂНĈϙʲɫ뼷ƦؼąƄՃĻĨ뼶פąЌѠƥʋ뼷ĘʄŃĈňĠăǜՏĀɁŞŗӍԵĈȆŞɡĀբžŴĶ˝Պ뼶r
ěڱɁŞҤćĘʄĘʄшĈϿĠęՏě֏Ɂࢰ뼶ĘʄĤŚűז֏ƺĀŚڇۃġķďĄȺġĂċŕԵזӍƜƚɁࢰ뼷ƦؼģĄĠŭĎŚޱǫʕˡѩŞ뼶ĘʄȘűě֏ġķģĄڏěĀז֏ԨĂċډĀŚě֏ɁŞ뼷ƑĄڏѩĂȸ֏ěƂĀχџ˝Պ뼶ԨĂċџলĀɁŞĄĘʄŚěڱġķ뼶ĔċŗڏѩęՏŚěڱ뼵ԄӪΡƦʄʭʋĀěڱġķŞހŝݖઽͲġķ뼷ʁƶdž
Ęʄě֏ˡLjϋ˓ஸ
Ǘ˸뼷ȉʋභоŚӚ౨եȠʫ뼷ιʘѲƶϔŨຂ뼷ŞȗʞīĐћয뼶ěڱġķшĈĂċǚϗːƶМ뼷ĻગĉĀƄჾՏၰěढ़ŠċęŇăDž뼵ɧϜᰋࡊĀĠβĨěڱढ़뼷ߴĈŕϵɘĀƬڐͶՕӍǜཥѲ뼶ˤʋ뼷ěڱġķʭģѲɪĀʁƶեęЌѠ뼷шĈǎբҍϾϢӭ뼷ѲӍěڱԜӝ˖ӪमƼ뼷ĻӖՏĀěڱŠƜƚ뼶qrƼЍΡ뼵2ʠĉěӍͶԉěڱ뼵ljۈिş֏ݭDŽŭěŗӍġŚŭĘʄȘűěũDZȐၰĝćĔƀڏDŽ뼷˄ɩĖƶ뼶
ĘʄŕĤɁࢰ숯숯Śŝě֏ġķ쩑ӅNJǩ؆ħ0CVKQPCNZJKDKVKQPCPF
QPXGPVKQPGPVGT쨞5JCPIJCK쨟뼷Һ؆q0쨞5JCPIJCK쨟r쩓Āśƍ뼷ȜźϿĠۈƖŞҠĀതڌŢƋᓮƔ˫ɡ뼶Śŝě֏ġķύŚŝԄӪˌŠĘʄ؈ʸǟդӚ뼷ɽӚ౨ǚϗħоːƶМ뼷؆Șʆƥŕ뼶ě֏ġķшĈоːƶМĀبʭ֏ɁŠоːƶМĀبʋ֏Ɂ뼶بʭ֏ɁಗċęՏ֏ढ़Šċ٣ܪևŇĀ֏ढ़뼶ƲĂċęՏ֏ढ़ĀǚϗħːƶМ뼷ևŇĀ֏ढ़קːƶМ뼷խǫߴĻˢТ֏ढ़뼶ˤʋ뼷Śŝě֏ġķģѲĈċęŇăDžĀěڱढ़뼷ĻગĂχƁԮĉăDž뼶ǟħϝǡȘʆĘǚϗŕę뼵njːŕƬĀě֏ෞʸɆϝ뼷Śŝě֏ġķנמˀ뼵ઝǒ뼵Ԑߺ뼵ǘĂɆ뼷ŃѲĈѩȓ뼵Ԅˡġķ뼵ɪЌѠDžѲ뼶
Ĉqʁƶแrƥ؆ĀĘʄŗȺযĀęڇۃĀӃɯѺ۷ࡒNJЪጠŗӍՏĀŚě֏ƜƚǡĎڏѩ뼶
ǚтƂ
NJ졿ఫ
74-75 Chinese Cover Storyindd 74 24515 1150 am
75JUNE-JULY 2015
qύǘĈŎԭħϔϙĀιʘ뼷ĘʄƲŭĝڇۃąƞęՏŚěڱӍ֏זĖĔƀڏDŽ뼶r
ːĘʄӃɯٲŚӃɯਇɘǥ
ȞЌѠ뼶ĔŝЌѠŮĈǎϢӭ뼷Ӛ౨ǕǻύĂƁڝƬĀūǕݱɽˌ쨞Ӛǘŭͳ쨟ǨϐӚƦŪ뼶
ĻગĠǩਓϢ뼷ƦؼшĈۍĉٵґĀƬסĐɒذŠʕђĀϜٲ뼷ґʸˈƞՏĀƜƚ뼶ĀѲʹĄǘŗǡΟǼĀϜٲϐҜȥŪ뼷ƧȺŒŞ΄ąˈľŅȉλĎĀȗЯ뼷ŐଟĀŬǰƅ뼶
ԨĂċກĀɁŞקĄк˟뼶к˟ĄĂċמඵӭŠЌťǘĂɆĀ२ĉě˴உǒˌ뼷ŞƳĘʄĀġķŞь뼷ĄĂċʗŦȏˣߜĂċћ뼵뼵ΜĀˬǎ뼶ƜƚॸĻŗಶůĔƀĀˬǎǟħƜƚɁŞ뼷ŕґʸăɸľĉĀƜƚ뼶
ӃɯѺ۷ࡒĘʄшĈযĀ˥ͳΝNJЪጠŠ۵ĠΦࡡ뼷եϒĀՕNJȉŞĤɭɌĀĠƟNJȠઽʸ뼷ŪąĈĀʄ৫NJ뼶ʋභоŚӚ౨űז쨱ĈŎɸľŭĀġŚԽڄӚ౨ȉѲʹɧϜĀԽŠdžͳ΅ăෲĀΝᴂዣχƎঞĄȘʆɯϢĖĘʄĴĀκɯƥŞ뼶ʞǘᐤҠŠ༽ҠĈŎĀࡊŚĀƳߋӭӚ౨뼶ĔȏբžĝĄ˺ॎӃɯͱƜƚǡӍƜƚŶĀŕމŅ뼶
ͻĘʄŮĈŒѧǫԘĀեϒᆶŝԳŠƬďĻˢТĀसӆŠിӆĝĄڏѩě˺ӃɯĴăĻǸľĀӗމƥŞ뼶
ĤNjƄՃĘʄшĈϿĠڏѩęՏŚ֏זŠěڱĀɁŞ뼷Ʀ۵ĠĀϾӍԄӪЌѠģĝшĈϵɘ뼵मĀʗˡěڱѲ뼶ƜƚॸĞߜˣο˩ܪĀɁŞ뼷ĘʄȜĄĆĀŕՊ뼶˝މ
ƜƚॸăҨছ˝Պć06ĘʄڏѩĂɁϜЬƬݔĀ৫Ţ뼶ĔŝΪφĠŭષ۵ĠDŽˡę˺ĀஉǒˌȜ२ĉěǨ뼵ډԐढ़뼵Ќኃ뼵ঢ়ډфŠஉǒˌʪʸħĂɆ뼷ħƲĂʞĎਓǙҜǡǨλĈĀ৫ŢɆԥ뼶உǒˌԵĈĻગĉνӐКٮЌ৫Ţ뼷ͱĉၰěКĀˬǎ뼶ǩŚĀԐढ़ǂೀ)TCPV$TWPUGFGPŃĻħƜƚʔǻǭ˱뼷ŗӖਓϢĀˍ뼶06ĘʄɆƍĀĄћĂƄȕĀȞʞ뼵ՇҜƺŠџݔ뼷ŕґʸ
ćĔƀڏDŽĤмȞşҘě뼵Ĵল뼵ƜƚŶ৫ŢŗӍΡě뼶ǨŗŚōǩȞײƧʑӘϙ뼵ı҈뼵KOO[JQQ뼵ᅱᅧ뼵วѩŴĶĀƜƚ뼶ڏŠɲϜϙĝ˝ՊćĔƀݭ
АҔćĘʄϒʋභƳΟǼĤܪҠʭ뼷๗ŭĘʄȘűڏѩŞĀnjĴѲʹ
74-75 Chinese Cover Storyindd 75 24515 1151 am
76JUNE-JULY 2015
ТŪιͲĔٯĄƦͲȒĀƂ뼷ĻĄۍĉדኁĀĄЌѠӍӃɯ˖ӪˡĀߊӿϰϰఆĨƚȡ뼷ŊĨӍĴŢϢеɘDŽڥɘ뼶뺭
ćǗŔɫ뼵55뼵ȖŠ)EJCVDžǗŔʘԭħşТĀƎĐ뼷ĉȉĉƥǎĀˈਜঞĄӚӐŠάȱͶŕȶđĀƶК뼶Ţǘߊĉ˴Ďĸ뼷ĈąĔȏǗŔʘĀৗՎ뼷ŢϢеɘDŽɘďȻīΜƦͲڏ뼶Ļ뼷ďϝǡĀŰߧƦҶ뼷ЌѠӍӃɯ˖ӪˡĀߊӿڥఆĨƚȡ뼷ŊĨӍĴŢϢеɘDŽٯɘ뼶뺭뺭
२ĉϢе˖ӪĄࢨˡŪβĀȱਢ뼷ਯȺĄćЌѠ˖Ӫˡ뼶ĂŝśɡĀЌѠκΓīƧźĢŹǜതڌŢƋҠŒũĎ뼷ąĢŹŠതćɳ뼷ĈĠɹ쨵ňĠĴȊ뼷ࡍהŢƋĀڌćϢе˖ӪĔċցΆĘ뼷ЌѠߊӿТăĖЌѠćܦΰɌʐਓϢŦƟĀnjː뼶
ͱϿߊĉ˴ˆ˽ɝĂɝĢŹĔċɝʚ쨰ϢеěǂƚȜŀNjιƈāĀʅȁĄƇĬ쨵ȺǰďĄǥʿĀӷݦȱͶŠϢеĀฑࡄʇ뼶ĂҶŗકƥ뼷ЌѠߊӿƙĀĄqӚӐȱͶrĀŀNj뼷ƦăĄڙᆃĀˈ˱뼶
ljĂċߩղϰϰĄŕՋĀ뼶ƜƚغͱϿĄȁħԚċЌѠȞײ뼵ЌѠĀŞžͱȁЌѠǔɘDŽջĤDžʅȁŢԚĂŝЌѠмŀ뼷ȚЌѠߊӿĈޡȉĔǩದćϢеԒͶ뼷ũ˧ȉŴĶӚӐʸǟȱͶ뼶ȚНʥ쨰ăĻŮʘľǗŔɫͱҽƱĎȉϢеӚӐʸǟȱͶ뼶
ſŚʘěڱȉƜƚŭƼЍěڱ٩ԏ뼷ۈिȜҬφڇʠԄӪӃɯɁ뼷ƦԄӪƜƚȜભŕęˌŒ뼶ȁˤ뼷ĞđćതڌպݰĀě֏ˡġŒĂᤋ뼷ЌѠďκӚӐĂжƬΙ뼵ƬвĀߊӿ뼶
ӍĴŢϢеɘDŽɘĄȌīϢеŕĈвĀƶʑ뼶эɘăȚȩФߊĉ˴ŢϢеŠĔඐŀNjĀȶ˸뼷ģĄƬߊĨƺĀƶʑ뼶ĴǎĄȱਢ뼶ȮŕŶĂơȉϢеԒͶĖĪĂơĀɘăˆ˽ɸľċŇĴ뼶ŚʠϵϢеɆԥϯȗශઆȓѣ49QTNFYKFG˥ʿŢۈƖŞҠě֏ˡɘDŽąĂЬз뼷ʪưФĈĀದćϢеĈߊӿȉŴĶɘ쨱ˤʋ뼷ɸľĀߊĉ˴ΞħŮđŴĶιďΚȥŪӪ뼶ĔċƄࡢħۈƖҠĀߊˌǀȗژąܔѧ쨗
ȁˤ뼷ħąŕęՃʇŞƬߊƯě뼷˄ϢеɘĈвॼ뼷κƙĖŗĪڨǴž쨰s đĈࡄNjŠƱķ뼶ǚŢϢеđϭࡄ
Nj뼷ਯȺĄćƸĀľԘġ뼷ϢеňͲďĨƴśĆĄśǘŬķͱĄȩǚˆޚƦǢ뼶ǞĎ뼷ĈƱķƷĨϢеƱ˖뼷ĂϢеƱ˖뼷ĆŪβĀǴĢƔďƬ뼶߀
s ĠɝũǽКʚϝ뼷˄ɑϢеȀŗĸdž뼶ĔĄĂƞڇϢеϨȉƸĀƤƶʑ뼶ĻŗȮqħƇĬr뼵qƧڒr뼵qƇĬr뼵qɑĆffɑгār뼵qĆĀğʑƧrDžɝƶКũ˧뼶
s ĞѩʑdžɃϢеĀѢˆ뼶ϢеƫĆĀɝʚŶ뼷ăđŮĄӕҢćŦƀ뼷ɝȠȱĀɝʚ뼷ĔƟĆĈĻĨȌīϢеŊĈĞĖĀʋĀƱʜ뼷ģĻŗӚӐŐϢеŢĆĀƱķ뼶
s ыħϢеԵĈҲĀʋ˖Ӫ뼶ϔĄҺ˱ĀȅѮѲʹ˖ӪģӖ
ŗźϢеƴīĆňķ뼷ĨdžɃŴĶĀ뼷ȮƦźŴĶŢĆмŀČƗ뼶
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ʘľȉϢеƥǎĀˈਜŠӍĴĀɘ뼷ăȚĻŗźĆŨэТŪιͲ뼷ƑȶđĀĄĻŗƬĆĀߊĨƺŠϢеĀƫǼ߀뼶
JTKUVKPG)COCTTCĄ49QTNFYKFGɽઠ뼶49QTNFYKFGĄĂؽƖҠۈŝŚʠϵĀϢеɆԥϯȗශઆȓѣ뼷шĈο˩ࡒĀě֏ǀԥ뼶˽ȓѣĪĀۈƖҠӿʗɠħϢеǭȉě֏ȠȱĀјƶ뼶٩ƢނŰ뼷ɑˢˈȉJTKUVKPGԒͶ뼶Ǘ쨰EJTKUVKPGICOCTTCNTCYQTNFYKFGEQO뺭
76JUNE-JULY 2015
qɘăȚȩФߊĉ˴ŢϢеŠĔඐŀNjĀȶ˸뼷ģĄƬߊĨƺĀƶʑ뼶ĴǎĄȱਢ뼶ȮŕŶĂơȉϢеԒͶĖĪĂơĀɘăˆ˽ɸľċ
ŇĴ뼶rCHRISTINE GAMARRA
LRA WorldwideɽઠؽƖҠۈ
ƢԺ
76 Chinese Knowledgeindd 76 24515 1153 am
IBC IBTM China ADindd 50 13515 833 pm
ಌϾ٧
7 Sabah Tourism Board ADindd 7 24515 1235 pm
61JUNE-JULY 2015
Discover a zoowithout fences
THERErsquoS NOTHING LIKE AUSTRALIA FOR YOUR NEXT BUSINESS EVENTPLAN NOW VISIT AUSTRALIACOMBUSINESSEVENTS
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62JUNE-JULY 2015
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63JUNE-JULY 2015
AD
EXPERIENCE WORLD CLASS OPENING DECEMBER 2016
Artist impressions courtesy of Hassell + Populous and Darling Harbour Live
Introducing a new world class convention exhibition and
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With an integrated design and best practice facilities you will
be within walking distance of Australiarsquos largest business district
financial centre and hub of thought leadership and innovation
ICCSYDNEYCOMSALESICCSYDNEYCOM +612 8297 7600
MANAGED BY AEG OGDEN
THEATRE EXHIBITION CONVENTION
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64JUNE-JULY 2015
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66JUNE-JULY 2015
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67JUNE-JULY 2015
E X P E R I E N C E U N F O R G E T T A B L E E V E N T S
S Y D N E Y rsquo S M O S T U N I Q U E V E N U E
A U S T R A L I A NT E C H N O L O G Y P A R K
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TRAINING I FASHION I PRODUCT LAUNCHES
AND MUCH MORE
salesatpcomauPh +61 2 9209 4220wwwatpcomau2 Locomotive StreetEveleigh 2015
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68JUNE-JULY 2015
AD
Contentindd 5 261114 1051 am53-68 Australia Supplementindd 68 24515 1146 am
69JUNE-JULY 2015
Engage
From April 30 to May 10 a total of 235 million visitors ndash including 153000 international attendees ndash took part in 200 events conducted throughout host venue Coex from culture exhibitions and conventions to promotions performances and even a beer festival all of which served as an effective marketing platform for the clusterrsquos stakeholders
Among the major events Asiamania a multi-nation business and cultural trade show running from April 30 to May 3 included promotional booths from Korea Japan China and Russia each exhibiting various cultural assets from across the region Contributing to the local MICE presence was the Seoul Tourism Organization whose promotional stand was modeled after
C-FESTIVAL IN SEOUL DRAWS
GLOBAL AUDIENCETHE INAUGURAL
ldquoC-FESTIVALrdquo PROMOTED THE
CAPABILITIES OF A NEWLY-FORMED
GANGNAM-BASED ldquoMICE CLUSTERrdquo
OF EVENT VENUES SHOPPING AND
ENTERTAINMENT PROVIDERS
Seoulrsquos ancient city walls while the Korea Tourism Organization stand introduced visitors to other national destinations Other key events included a ldquoCulture Techrdquo fair and a ldquoCreative Urdquo exhibition zone The festival was organised by the World Trade Center Seoul MICE Cluster Committee
Created to increase competitiveness and allow for joint marketing strategies among members the MICE Cluster initiative unites 13 major companies involved in the business events community including and surrounding Coex which along with the nearby Korea World Trade Center was recently designated a ldquoSpecial MICE Tourist Zonerdquo by local government agencies Members also include business hotels department stores entertainment complexes PCOs and more such as Korean entertainment agency SM Entertainment which appointed K-pop stars EXO as official C-Festival ambassadors
In addition to the festivalrsquos promotional benefits for its members the ROI across 11 days also demonstrated the effectiveness of the event The Coex Seven Luck Casino a foreigners-only
venue for example saw a 401 percent increase in custom compared with the same period in 2014 while the five-star Grand InterContinental Seoul Parnas ndash also part of the complex ndash saw a 209 percent increase in room occupancy over the same comparative duration
ldquoThrough our first C-Festival we were able to see both new growth and the take-off of the MICE industry which is still a new industry for Seoulrdquo said Coex president and CEO Byun Bokyung He went on to affirm his commitment to ldquocontinue building and showcasing diverse content in order for the Korea World Trade Center to become the centre of the MICE industryrdquo
Stephen Kwak an assistant manager at the Seoul Tourism Organization agreed with the growth potential of the C-Festival in the coming years saying ldquoIt helped Seoul by emphasising various tourist attractions that MICE delegates would enjoy visiting during their stayrdquo With the weekend proving the most popular for Asiamania Kwak said that feedback for the Seoul booth was positive with visitors remarking that it ldquowell-represented the cityrsquos diverse offeringsrdquo
Love Heart Project
WORDS BEN JORDAN
69 Engage Coexindd 69 24515 1149 am
70JUNE-JULY 2015
Engage
With many UNESCO-heritage listed sites and venues in the world to choose from one group chose the much revered West Lake in Hangzhou as the centrepiece for an event Some 90 guests from Canadarsquos York House School travelled to the picturesque destination for a cultural trip planned around a golf tournament
The guests arrived at Hangzhou Sofitel Westlake Hotel on the first day What awaited them was a lavish welcome cocktail and gala dinner set up at the Sky Garden with views of West Lake as its background
The next day was where the program truly began Guests were divided into two groups ndash the Golf group and Parents-Child group ndash according to what guests preferred The group for golf headed for a friendly tournament at Fuchun Resort Golf Club while the other enjoyed a spa session and a tea tasting ceremony The children spent time at Zoo Coffee a creative club located in a shopping mall where its unique set-up resembled a quiet forest wonderland with a myriad of wild animals
Guests then went for a boat ride over West Lake and watched a large landscape live performance created by three renowned directors ndash Zhang
WEST LAKE STORY
A TRIP PLANNED AROUND HANGZHOUrsquoS REVERED WEST LAKE TELLS OF THE DESTINATIONrsquoS RICH
CULTURE AND SCENIC STORIES
Yi Mou Wang Chao Ge and Fan Yue Guests visited the largest isle in West Lake which is called ldquoThree Pools Mirroring the Moonrdquo and covers an area of 6000 square metres The shadow of the isle the elegant garden and the scenic beauty combined makes the isle one of the top 10 West Lake attractions particularly popular during the Mid-Autumn Festival
The group also visited the ancient He Fang Street which has a profound history Consisting of the historical commercial civil and architectural culture of Hangzhou it is the best place
to get acquainted with the destination Groups also enjoyed the ldquoSong Cheng Eternal Loverdquo drama which is known as one of the more acclaimed shows in the world The performance describes the hardship of Liang Zhu ancients the magnificence of Song Palace the fierce battle of Yue Gu Jun the song of Liang Shan Bo and Zhu Ying Tai and the song of the white snake and Xu Xian These stories are told through a spectacular display of sound light and stage effects
70JUNE-JULY 2015
Sofitel Hangzhou Westlake Hotel
Golf tournament
70 Engage Hangzhouindd 70 24515 1149 am
71JUNE-JULY 2015
Engage
Aprilrsquos Wine Down Wednesday organised by ACI HR Solutions and Biz Events Asia gave guests the privilege of a first look at the new Club Lounge at Hotel
Jen Tanglin Singapore (formerly known as Traderrsquos Hotel at Cuscaden Road) Over 90 professionals from
the MICE travel tourism and hospitality sectors networked over drinks and a buffet spread with an
impressive display of sweet treats Guests also had the chance to look at guest rooms on the newly revamped
Club Floor The event was sponsored by Hotel Jen Tanglin Singapore and duetto
HAPPY SNAPS
FROM WINE DOWN
WEDNESDAY
71 Engage Hotel Jen WDWindd 71 24515 1149 am
72JUNE-JULY 2015
ćľŅǴŭƀ뼷āĶɽĄŗۍĉדĀϝĀŞ뼵ϾĀЌѠͱກĀěɁǟħކՠĀǚ뼶ĔȏϝĀŞ뼵ЌѠŠěɁǨͳȩĀĄqಌϾr뼷খأćӃɯӍЌѠ˖Ӫˡġ뼷ĉĶǨɶᅆŠڥĀďĄಌϾĀǃɩ뼷ƦϿĠě֏˺ॎӃɯģĝćĞƶѲʑħϢеǙҜಌϾɆԥ뼶ȁˤ뼷ĔĂʿāĶјǭŗqಌϾrǟħ٧Āǂʚ뼶
ľŅǴċʃ뼷āĶćĂȏοȢКɁʸˋˡʭĀʗˡĉՂNjȒŠğʑ뼷ɝŴĶƧħqಌϾrĪǭػ쨵ĖqಌϾrĴ뼷ƣźŴĶԒĞĖƇĬ쨵뼶ӗęĠĀĉĀƫĄ쨰qಌϾrźŴĶԒĞĖŕķ౯ĀЌѠŠԚċЌѠȞײ뼶ȆƻɝӍqۈिrǟħĂċŞҠƣźŴĶԒĞĖƇĬĴ뼷āĶǨīĖĀĄ쨰NJ뼵Ġʻ뼵Ljǥ뼵ݶиĀʇҌŠȱਢɁ뼶
ឧࡢ뼷ભȘʆĉˍĂĀۈिȢćᎴŐ뼷Ʀďě֏ˡĎĸ뼷ۈिŞҠஅƧĂԿԵĈवƺĀęኧ뼷ڇۃŎƼЍĀԄӪӃɯĉՂǡϰ뼶āĶȠƱ뼷ĔĂԿęĀ
ኧďĄࡒĀNJ뼶ȁˤ뼷āĶјǭŗလिNJۈǟħĔĂʿĀǚǦ뼷ŗĸdžفĀƄਬƺ뼶လف˧ǘdž뼷χƎǢĈԣŭĀ뼷ĄġŚŕƳĀهƞ뼷ԵĈqġŚσفƥيrĀݔ؆뼶அƧƜƚॸćॸĂɁƜƚĂƟ뼷фĘĀလفӲ˴ƄΡȸĠɹ뼵śĠɹ૨뼷ĝđħфĪҍ۵ӲĂśȥſƄᐻĀσ뼶ƄΡۈिŞҠƧƍͳ뼷ƄΡȺໆѲĈĠĬϵɘ뼷ۈि˧ăěģăˆϚȺNJĀ뼶
ćĔċˊʃ၅٧ƀ뼷źāĶĎĂŐΥҨqಌϾrĔċӛʚ뼷ĞĂĞǨͳȩĀĖЪĄƇĬ쨵Ⱥǰ뼷ಌϾ˄ăĂǭđᔐ쨱ಌϾģăĂǭ୨ăĻӍ뼶ŮđāĶҕċԳʇĞĂĞ뼷ȺǰāĶƲĐĝŀƜćಌϾƥġ쨰NJ뼵Ĵǎ뼵Ծ뼵ϔϙŠ뼷ĔĂȏŢāĎĸďĄಌϾ뼶ůķƜćȆĪ뼷ƓěŀƜġĀŇƂ뼷ŕȶđĀĄģđΓīΰĢŹ뼶ڒ
Ƿ୯փఔŨ쨗
ಌϾħˀ좄
ŭʃʃ
ǚтƂύĘʄӃɯٲ뼶ɑջ୯ѮąƬϢеϨȉʇĀ
ȶđȡ뼶
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$KXGPVUۈिĄŗĪƯĀě˴ӍϱǭЋƶɆ
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ɽৠ٧elbizeventsasiacom
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72JUNE-JULY 2015
72 Chinese Editorial Lettersindd 72 24515 1150 am
73JUNE-JULY 2015
73MAY 2015
ƼЍ˗ՅЌѠ˥ʿಌϾЌѠˡϘċȞײʗ२ĉƯ뼷ħಌϾЌѠǭąƼĤĀԶѤ뼷ģǞơըdž˽ȞײŢƍͳಌϾӃDŽĀăגɸɾ뼶˗ՅЌѠ२ĉƯȜƍͳѲʹȉಌϾժΆʪʸćĂŐ뼷ƯʭѲʹҺʓа뼷ɡӴĀԜӍࠒΙĀ˝ՊƑħϭދ뼶ȮύNjęϙѲʹ+CEQDWEEKѲʹ˄ύʕᘶƋʕǟĀĻːࢬѱΙǝ뼷ĖƋʕďĀՒŞጣ뼷ǞĖƬԐԵ뼷ఁบጣ뼷৯χƯغĉ˴˖뼷ƲĂċժΆĝɩĖߙϜߝ뼶
ć˗ՅЌѠ२ĉƯĘ뼷ȜĈʈʞɩľߙϜাۋĀƯغĉ˴ΏDŽ˖Ӫ뼷ȺġಗĂǩDŽ؈ǂೀ뼵Ăǩೀ뼵Ăǩ˗Յਓĉ˴뼷ŗӍĂǩƼЍਓϢ˖Ӫǀȗ뼷ŴĶȜࡄħਓϢĘԭċȡĀ˖Ӫ뼶źƲʞऒĀਓϢʠߔಌϾӃDŽĀχ₈Ƭʇ뼶
ĤȀะɸľʞĎĢſŚʘ뼵96뼵չՍȓѣ뼵ՍၽݭDŽ뼵ଔӘݭDŽŠײĀӅśଋąύݔƬЌѠמćĤȀะऄЌѠঢ়ډЌťࢨƬЌѠݔDŽĀмȞॏě뼶ćॏěĘ뼷ڏˡߊͳȩˋśଋਓॏ˽מćƼЍĀŕĤмˡ뼶5ampŚܕߝĈՃȓѣ쨞ĤȀะ쨟ɽઠKUCڱӍěجƖҠӍūǕ쨣Ӄɯ뼵ƱůۈGGJCPԶФ뼷ˤơƜƚħęŝՇҜąĂċĻŗःˤιȸ뼵จęĉȱͶŠąݔƬЌѠŕĤƚяĀĂċݘČƯě뼶
73JUNE-JULY 2015
ɾϒǛТঢ়ЌѠמġŕęĀΪӃࢰȞײǛĎӽȜɘɾϒ⏜ࠑ뼶٩ʹćŭũˡ뼷⏜ࠑǛĎӽʇҌȜшĈǎϢӭ뼷˄ѲĈǚϗᤂːƶМĀěڱӍƜƚɁŞ뼷ಗƪċၰěढ़Šċěڱढ़뼶ˤơş֏ϝĄҬŅŭǛТঢ়ЌѠמȉ1TKGPVCN5GC8KNNCUCPFQVGNQORCP[VFڑ፴ৗڱćǘ⏜ࠑũѲ˟ȷǛĎӽЌѠŗĎĀԨĂċϝ뼶
क़Ś쨞OCTCӘЌѠӍʇҌ҈ثQVGNU4GUQTVU쨟ǘඳୌसӘራҠũѲĀ҈ثӘЌѠ쨞OCTC$CPIMQM쨟ć˥ūڏDŽąοȢКĀũˡ౯К뼶҈ثӘЌѠѲĈǎϢӭ뼵Ăċঢ়ډƄ˪േ౸뼵ĂŝʞǘljڝĀЌť뼵ĂċĐɒذƬʇħМƬĀƄჾКၰěढ़뼷ŗӍƪċĠβĨढ़뼶ĠβĨढ़ĀʋύරඌغŪ뼷ĻźӖĀĢƔʾϞɌʭ뼶ب
73 Chinese Sound Bitesindd 73 24515 430 pm
74JUNE-JULY 2015
ŊĈĉĻŗΞĘʄĄĂǝƄՃĻĨ뼵ĠĠӴĀŚęĝ뼶ȺۍĉדĀटĐę뼵ᇱЉĀΝբŠƍͳĀ϶ᇫሊş֏ĀŀƚໆѲȢĄġŚǀ뼶ȮϾĀʁĤҠ뼵ăߟĀĤĐŞઝǒҠĖōǩĀʋභ뼷ĘʄƄĴƄăćᄏƜƺŠŀƯ뼶
ĘʄĨŪħġŚě֏ˡĀȶ뼷פą؈ŠӃɯٲŢ˺ॎӃɯˡӪĀڇŠ؈ॸဩ뼷ԨĂĈϙʲɫĄˬιʘĀşТ뼷ȺˢϞవȘʆęΝ뼶ăΡǷȮċŚŝǝΝśşǡϰĘʄ뼷ĝĨڨǷŗŕŨĀĴǎĖТ뼶ĘʄӃɯٲŚӃɯਇɘǥːϵŀȩФ뼷ύǘĈŎԭħϔϙĀιʘ뼷ĘʄƲŭĝڇۃąƞęՏŚěڱӍ֏זĖĔƀڏDŽ뼷Ȇġďಗą(QTOWNCวݭġŚę˺ظ뼵ցЍ҈뼷ŗӍɩᕹϝĀĘʄŚĴظঌєŠĘʄŚǗΆ뼶
ϝĀŞϯȗȓѣӍƜƚॸȓѣXGPVU6TCXGNUKCƼЍჼƂɽǀȗCZCPVCUWYCPćă΅ǡŗ+ɮŝĀǻśଋąćĘʄڏDŽĀŚě˺Ӄɯűזě쨞+6JKPC쨟뼶Ŵćˈɩ$KXGPVUۈिਲ਼ɝĴȩФ뼷ĘʄćĔŭƀşŀąňęĀȻ뼷ƦؼĝĄŎᇫሊĀƶˋş֏뼶
qŢǘěغڱĎĸ뼷ĘʄĻĸԵĂНĈϙʲɫ뼷ƦؼąƄՃĻĨ뼶פąЌѠƥʋ뼷ĘʄŃĈňĠăǜՏĀɁŞŗӍԵĈȆŞɡĀբžŴĶ˝Պ뼶r
ěڱɁŞҤćĘʄĘʄшĈϿĠęՏě֏Ɂࢰ뼶ĘʄĤŚűז֏ƺĀŚڇۃġķďĄȺġĂċŕԵזӍƜƚɁࢰ뼷ƦؼģĄĠŭĎŚޱǫʕˡѩŞ뼶ĘʄȘűě֏ġķģĄڏěĀז֏ԨĂċډĀŚě֏ɁŞ뼷ƑĄڏѩĂȸ֏ěƂĀχџ˝Պ뼶ԨĂċџলĀɁŞĄĘʄŚěڱġķ뼶ĔċŗڏѩęՏŚěڱ뼵ԄӪΡƦʄʭʋĀěڱġķŞހŝݖઽͲġķ뼷ʁƶdž
Ęʄě֏ˡLjϋ˓ஸ
Ǘ˸뼷ȉʋභоŚӚ౨եȠʫ뼷ιʘѲƶϔŨຂ뼷ŞȗʞīĐћয뼶ěڱġķшĈĂċǚϗːƶМ뼷ĻગĉĀƄჾՏၰěढ़ŠċęŇăDž뼵ɧϜᰋࡊĀĠβĨěڱढ़뼷ߴĈŕϵɘĀƬڐͶՕӍǜཥѲ뼶ˤʋ뼷ěڱġķʭģѲɪĀʁƶեęЌѠ뼷шĈǎբҍϾϢӭ뼷ѲӍěڱԜӝ˖ӪमƼ뼷ĻӖՏĀěڱŠƜƚ뼶qrƼЍΡ뼵2ʠĉěӍͶԉěڱ뼵ljۈिş֏ݭDŽŭěŗӍġŚŭĘʄȘűěũDZȐၰĝćĔƀڏDŽ뼷˄ɩĖƶ뼶
ĘʄŕĤɁࢰ숯숯Śŝě֏ġķ쩑ӅNJǩ؆ħ0CVKQPCNZJKDKVKQPCPF
QPXGPVKQPGPVGT쨞5JCPIJCK쨟뼷Һ؆q0쨞5JCPIJCK쨟r쩓Āśƍ뼷ȜźϿĠۈƖŞҠĀതڌŢƋᓮƔ˫ɡ뼶Śŝě֏ġķύŚŝԄӪˌŠĘʄ؈ʸǟդӚ뼷ɽӚ౨ǚϗħоːƶМ뼷؆Șʆƥŕ뼶ě֏ġķшĈоːƶМĀبʭ֏ɁŠоːƶМĀبʋ֏Ɂ뼶بʭ֏ɁಗċęՏ֏ढ़Šċ٣ܪևŇĀ֏ढ़뼶ƲĂċęՏ֏ढ़ĀǚϗħːƶМ뼷ևŇĀ֏ढ़קːƶМ뼷խǫߴĻˢТ֏ढ़뼶ˤʋ뼷Śŝě֏ġķģѲĈċęŇăDžĀěڱढ़뼷ĻગĂχƁԮĉăDž뼶ǟħϝǡȘʆĘǚϗŕę뼵njːŕƬĀě֏ෞʸɆϝ뼷Śŝě֏ġķנמˀ뼵ઝǒ뼵Ԑߺ뼵ǘĂɆ뼷ŃѲĈѩȓ뼵Ԅˡġķ뼵ɪЌѠDžѲ뼶
Ĉqʁƶแrƥ؆ĀĘʄŗȺযĀęڇۃĀӃɯѺ۷ࡒNJЪጠŗӍՏĀŚě֏ƜƚǡĎڏѩ뼶
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NJ졿ఫ
74-75 Chinese Cover Storyindd 74 24515 1150 am
75JUNE-JULY 2015
qύǘĈŎԭħϔϙĀιʘ뼷ĘʄƲŭĝڇۃąƞęՏŚěڱӍ֏זĖĔƀڏDŽ뼶r
ːĘʄӃɯٲŚӃɯਇɘǥ
ȞЌѠ뼶ĔŝЌѠŮĈǎϢӭ뼷Ӛ౨ǕǻύĂƁڝƬĀūǕݱɽˌ쨞Ӛǘŭͳ쨟ǨϐӚƦŪ뼶
ĻગĠǩਓϢ뼷ƦؼшĈۍĉٵґĀƬסĐɒذŠʕђĀϜٲ뼷ґʸˈƞՏĀƜƚ뼶ĀѲʹĄǘŗǡΟǼĀϜٲϐҜȥŪ뼷ƧȺŒŞ΄ąˈľŅȉλĎĀȗЯ뼷ŐଟĀŬǰƅ뼶
ԨĂċກĀɁŞקĄк˟뼶к˟ĄĂċמඵӭŠЌťǘĂɆĀ२ĉě˴உǒˌ뼷ŞƳĘʄĀġķŞь뼷ĄĂċʗŦȏˣߜĂċћ뼵뼵ΜĀˬǎ뼶ƜƚॸĻŗಶůĔƀĀˬǎǟħƜƚɁŞ뼷ŕґʸăɸľĉĀƜƚ뼶
ӃɯѺ۷ࡒĘʄшĈযĀ˥ͳΝNJЪጠŠ۵ĠΦࡡ뼷եϒĀՕNJȉŞĤɭɌĀĠƟNJȠઽʸ뼷ŪąĈĀʄ৫NJ뼶ʋභоŚӚ౨űז쨱ĈŎɸľŭĀġŚԽڄӚ౨ȉѲʹɧϜĀԽŠdžͳ΅ăෲĀΝᴂዣχƎঞĄȘʆɯϢĖĘʄĴĀκɯƥŞ뼶ʞǘᐤҠŠ༽ҠĈŎĀࡊŚĀƳߋӭӚ౨뼶ĔȏբžĝĄ˺ॎӃɯͱƜƚǡӍƜƚŶĀŕމŅ뼶
ͻĘʄŮĈŒѧǫԘĀեϒᆶŝԳŠƬďĻˢТĀसӆŠിӆĝĄڏѩě˺ӃɯĴăĻǸľĀӗމƥŞ뼶
ĤNjƄՃĘʄшĈϿĠڏѩęՏŚ֏זŠěڱĀɁŞ뼷Ʀ۵ĠĀϾӍԄӪЌѠģĝшĈϵɘ뼵मĀʗˡěڱѲ뼶ƜƚॸĞߜˣο˩ܪĀɁŞ뼷ĘʄȜĄĆĀŕՊ뼶˝މ
ƜƚॸăҨছ˝Պć06ĘʄڏѩĂɁϜЬƬݔĀ৫Ţ뼶ĔŝΪφĠŭષ۵ĠDŽˡę˺ĀஉǒˌȜ२ĉěǨ뼵ډԐढ़뼵Ќኃ뼵ঢ়ډфŠஉǒˌʪʸħĂɆ뼷ħƲĂʞĎਓǙҜǡǨλĈĀ৫ŢɆԥ뼶உǒˌԵĈĻગĉνӐКٮЌ৫Ţ뼷ͱĉၰěКĀˬǎ뼶ǩŚĀԐढ़ǂೀ)TCPV$TWPUGFGPŃĻħƜƚʔǻǭ˱뼷ŗӖਓϢĀˍ뼶06ĘʄɆƍĀĄћĂƄȕĀȞʞ뼵ՇҜƺŠџݔ뼷ŕґʸ
ćĔƀڏDŽĤмȞşҘě뼵Ĵল뼵ƜƚŶ৫ŢŗӍΡě뼶ǨŗŚōǩȞײƧʑӘϙ뼵ı҈뼵KOO[JQQ뼵ᅱᅧ뼵วѩŴĶĀƜƚ뼶ڏŠɲϜϙĝ˝ՊćĔƀݭ
АҔćĘʄϒʋභƳΟǼĤܪҠʭ뼷๗ŭĘʄȘűڏѩŞĀnjĴѲʹ
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ТŪιͲĔٯĄƦͲȒĀƂ뼷ĻĄۍĉדኁĀĄЌѠӍӃɯ˖ӪˡĀߊӿϰϰఆĨƚȡ뼷ŊĨӍĴŢϢеɘDŽڥɘ뼶뺭
ćǗŔɫ뼵55뼵ȖŠ)EJCVDžǗŔʘԭħşТĀƎĐ뼷ĉȉĉƥǎĀˈਜঞĄӚӐŠάȱͶŕȶđĀƶК뼶Ţǘߊĉ˴Ďĸ뼷ĈąĔȏǗŔʘĀৗՎ뼷ŢϢеɘDŽɘďȻīΜƦͲڏ뼶Ļ뼷ďϝǡĀŰߧƦҶ뼷ЌѠӍӃɯ˖ӪˡĀߊӿڥఆĨƚȡ뼷ŊĨӍĴŢϢеɘDŽٯɘ뼶뺭뺭
२ĉϢе˖ӪĄࢨˡŪβĀȱਢ뼷ਯȺĄćЌѠ˖Ӫˡ뼶ĂŝśɡĀЌѠκΓīƧźĢŹǜതڌŢƋҠŒũĎ뼷ąĢŹŠതćɳ뼷ĈĠɹ쨵ňĠĴȊ뼷ࡍהŢƋĀڌćϢе˖ӪĔċցΆĘ뼷ЌѠߊӿТăĖЌѠćܦΰɌʐਓϢŦƟĀnjː뼶
ͱϿߊĉ˴ˆ˽ɝĂɝĢŹĔċɝʚ쨰ϢеěǂƚȜŀNjιƈāĀʅȁĄƇĬ쨵ȺǰďĄǥʿĀӷݦȱͶŠϢеĀฑࡄʇ뼶ĂҶŗકƥ뼷ЌѠߊӿƙĀĄqӚӐȱͶrĀŀNj뼷ƦăĄڙᆃĀˈ˱뼶
ljĂċߩղϰϰĄŕՋĀ뼶ƜƚغͱϿĄȁħԚċЌѠȞײ뼵ЌѠĀŞžͱȁЌѠǔɘDŽջĤDžʅȁŢԚĂŝЌѠмŀ뼷ȚЌѠߊӿĈޡȉĔǩದćϢеԒͶ뼷ũ˧ȉŴĶӚӐʸǟȱͶ뼶ȚНʥ쨰ăĻŮʘľǗŔɫͱҽƱĎȉϢеӚӐʸǟȱͶ뼶
ſŚʘěڱȉƜƚŭƼЍěڱ٩ԏ뼷ۈिȜҬφڇʠԄӪӃɯɁ뼷ƦԄӪƜƚȜભŕęˌŒ뼶ȁˤ뼷ĞđćതڌպݰĀě֏ˡġŒĂᤋ뼷ЌѠďκӚӐĂжƬΙ뼵ƬвĀߊӿ뼶
ӍĴŢϢеɘDŽɘĄȌīϢеŕĈвĀƶʑ뼶эɘăȚȩФߊĉ˴ŢϢеŠĔඐŀNjĀȶ˸뼷ģĄƬߊĨƺĀƶʑ뼶ĴǎĄȱਢ뼶ȮŕŶĂơȉϢеԒͶĖĪĂơĀɘăˆ˽ɸľċŇĴ뼶ŚʠϵϢеɆԥϯȗශઆȓѣ49QTNFYKFG˥ʿŢۈƖŞҠě֏ˡɘDŽąĂЬз뼷ʪưФĈĀದćϢеĈߊӿȉŴĶɘ쨱ˤʋ뼷ɸľĀߊĉ˴ΞħŮđŴĶιďΚȥŪӪ뼶ĔċƄࡢħۈƖҠĀߊˌǀȗژąܔѧ쨗
ȁˤ뼷ħąŕęՃʇŞƬߊƯě뼷˄ϢеɘĈвॼ뼷κƙĖŗĪڨǴž쨰s đĈࡄNjŠƱķ뼶ǚŢϢеđϭࡄ
Nj뼷ਯȺĄćƸĀľԘġ뼷ϢеňͲďĨƴśĆĄśǘŬķͱĄȩǚˆޚƦǢ뼶ǞĎ뼷ĈƱķƷĨϢеƱ˖뼷ĂϢеƱ˖뼷ĆŪβĀǴĢƔďƬ뼶߀
s ĠɝũǽКʚϝ뼷˄ɑϢеȀŗĸdž뼶ĔĄĂƞڇϢеϨȉƸĀƤƶʑ뼶ĻŗȮqħƇĬr뼵qƧڒr뼵qƇĬr뼵qɑĆffɑгār뼵qĆĀğʑƧrDžɝƶКũ˧뼶
s ĞѩʑdžɃϢеĀѢˆ뼶ϢеƫĆĀɝʚŶ뼷ăđŮĄӕҢćŦƀ뼷ɝȠȱĀɝʚ뼷ĔƟĆĈĻĨȌīϢеŊĈĞĖĀʋĀƱʜ뼷ģĻŗӚӐŐϢеŢĆĀƱķ뼶
s ыħϢеԵĈҲĀʋ˖Ӫ뼶ϔĄҺ˱ĀȅѮѲʹ˖ӪģӖ
ŗźϢеƴīĆňķ뼷ĨdžɃŴĶĀ뼷ȮƦźŴĶŢĆмŀČƗ뼶
s źϢеƢƅĆdžɃŴĶĀ뼶ěڱĉ˴ƼƔdžɃŴĶߊĝЏʫغĀ뼶ȁˤ뼷ժዓȴ뼷ăđǙᛃ뼷ģăđߣŎǟśѢˆ뼶ȮĆĀɝŠɽʪ뼷ϢеĨѿʓƢƅĆĄdžɃŴĶƥǡǨĸĀƸ뼷ƦؼģěźŴĶƴīĆňժķŠůķ뼶
ʘľȉϢеƥǎĀˈਜŠӍĴĀɘ뼷ăȚĻŗźĆŨэТŪιͲ뼷ƑȶđĀĄĻŗƬĆĀߊĨƺŠϢеĀƫǼ߀뼶
JTKUVKPG)COCTTCĄ49QTNFYKFGɽઠ뼶49QTNFYKFGĄĂؽƖҠۈŝŚʠϵĀϢеɆԥϯȗශઆȓѣ뼷шĈο˩ࡒĀě֏ǀԥ뼶˽ȓѣĪĀۈƖҠӿʗɠħϢеǭȉě֏ȠȱĀјƶ뼶٩ƢނŰ뼷ɑˢˈȉJTKUVKPGԒͶ뼶Ǘ쨰EJTKUVKPGICOCTTCNTCYQTNFYKFGEQO뺭
76JUNE-JULY 2015
qɘăȚȩФߊĉ˴ŢϢеŠĔඐŀNjĀȶ˸뼷ģĄƬߊĨƺĀƶʑ뼶ĴǎĄȱਢ뼶ȮŕŶĂơȉϢеԒͶĖĪĂơĀɘăˆ˽ɸľċ
ŇĴ뼶rCHRISTINE GAMARRA
LRA WorldwideɽઠؽƖҠۈ
ƢԺ
76 Chinese Knowledgeindd 76 24515 1153 am
IBC IBTM China ADindd 50 13515 833 pm
ಌϾ٧
7 Sabah Tourism Board ADindd 7 24515 1235 pm
62JUNE-JULY 2015
53-68 Australia Supplementindd 62 24515 404 pm
63JUNE-JULY 2015
AD
EXPERIENCE WORLD CLASS OPENING DECEMBER 2016
Artist impressions courtesy of Hassell + Populous and Darling Harbour Live
Introducing a new world class convention exhibition and
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With an integrated design and best practice facilities you will
be within walking distance of Australiarsquos largest business district
financial centre and hub of thought leadership and innovation
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MANAGED BY AEG OGDEN
THEATRE EXHIBITION CONVENTION
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64JUNE-JULY 2015
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E X P E R I E N C E U N F O R G E T T A B L E E V E N T S
S Y D N E Y rsquo S M O S T U N I Q U E V E N U E
A U S T R A L I A NT E C H N O L O G Y P A R K
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68JUNE-JULY 2015
AD
Contentindd 5 261114 1051 am53-68 Australia Supplementindd 68 24515 1146 am
69JUNE-JULY 2015
Engage
From April 30 to May 10 a total of 235 million visitors ndash including 153000 international attendees ndash took part in 200 events conducted throughout host venue Coex from culture exhibitions and conventions to promotions performances and even a beer festival all of which served as an effective marketing platform for the clusterrsquos stakeholders
Among the major events Asiamania a multi-nation business and cultural trade show running from April 30 to May 3 included promotional booths from Korea Japan China and Russia each exhibiting various cultural assets from across the region Contributing to the local MICE presence was the Seoul Tourism Organization whose promotional stand was modeled after
C-FESTIVAL IN SEOUL DRAWS
GLOBAL AUDIENCETHE INAUGURAL
ldquoC-FESTIVALrdquo PROMOTED THE
CAPABILITIES OF A NEWLY-FORMED
GANGNAM-BASED ldquoMICE CLUSTERrdquo
OF EVENT VENUES SHOPPING AND
ENTERTAINMENT PROVIDERS
Seoulrsquos ancient city walls while the Korea Tourism Organization stand introduced visitors to other national destinations Other key events included a ldquoCulture Techrdquo fair and a ldquoCreative Urdquo exhibition zone The festival was organised by the World Trade Center Seoul MICE Cluster Committee
Created to increase competitiveness and allow for joint marketing strategies among members the MICE Cluster initiative unites 13 major companies involved in the business events community including and surrounding Coex which along with the nearby Korea World Trade Center was recently designated a ldquoSpecial MICE Tourist Zonerdquo by local government agencies Members also include business hotels department stores entertainment complexes PCOs and more such as Korean entertainment agency SM Entertainment which appointed K-pop stars EXO as official C-Festival ambassadors
In addition to the festivalrsquos promotional benefits for its members the ROI across 11 days also demonstrated the effectiveness of the event The Coex Seven Luck Casino a foreigners-only
venue for example saw a 401 percent increase in custom compared with the same period in 2014 while the five-star Grand InterContinental Seoul Parnas ndash also part of the complex ndash saw a 209 percent increase in room occupancy over the same comparative duration
ldquoThrough our first C-Festival we were able to see both new growth and the take-off of the MICE industry which is still a new industry for Seoulrdquo said Coex president and CEO Byun Bokyung He went on to affirm his commitment to ldquocontinue building and showcasing diverse content in order for the Korea World Trade Center to become the centre of the MICE industryrdquo
Stephen Kwak an assistant manager at the Seoul Tourism Organization agreed with the growth potential of the C-Festival in the coming years saying ldquoIt helped Seoul by emphasising various tourist attractions that MICE delegates would enjoy visiting during their stayrdquo With the weekend proving the most popular for Asiamania Kwak said that feedback for the Seoul booth was positive with visitors remarking that it ldquowell-represented the cityrsquos diverse offeringsrdquo
Love Heart Project
WORDS BEN JORDAN
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70JUNE-JULY 2015
Engage
With many UNESCO-heritage listed sites and venues in the world to choose from one group chose the much revered West Lake in Hangzhou as the centrepiece for an event Some 90 guests from Canadarsquos York House School travelled to the picturesque destination for a cultural trip planned around a golf tournament
The guests arrived at Hangzhou Sofitel Westlake Hotel on the first day What awaited them was a lavish welcome cocktail and gala dinner set up at the Sky Garden with views of West Lake as its background
The next day was where the program truly began Guests were divided into two groups ndash the Golf group and Parents-Child group ndash according to what guests preferred The group for golf headed for a friendly tournament at Fuchun Resort Golf Club while the other enjoyed a spa session and a tea tasting ceremony The children spent time at Zoo Coffee a creative club located in a shopping mall where its unique set-up resembled a quiet forest wonderland with a myriad of wild animals
Guests then went for a boat ride over West Lake and watched a large landscape live performance created by three renowned directors ndash Zhang
WEST LAKE STORY
A TRIP PLANNED AROUND HANGZHOUrsquoS REVERED WEST LAKE TELLS OF THE DESTINATIONrsquoS RICH
CULTURE AND SCENIC STORIES
Yi Mou Wang Chao Ge and Fan Yue Guests visited the largest isle in West Lake which is called ldquoThree Pools Mirroring the Moonrdquo and covers an area of 6000 square metres The shadow of the isle the elegant garden and the scenic beauty combined makes the isle one of the top 10 West Lake attractions particularly popular during the Mid-Autumn Festival
The group also visited the ancient He Fang Street which has a profound history Consisting of the historical commercial civil and architectural culture of Hangzhou it is the best place
to get acquainted with the destination Groups also enjoyed the ldquoSong Cheng Eternal Loverdquo drama which is known as one of the more acclaimed shows in the world The performance describes the hardship of Liang Zhu ancients the magnificence of Song Palace the fierce battle of Yue Gu Jun the song of Liang Shan Bo and Zhu Ying Tai and the song of the white snake and Xu Xian These stories are told through a spectacular display of sound light and stage effects
70JUNE-JULY 2015
Sofitel Hangzhou Westlake Hotel
Golf tournament
70 Engage Hangzhouindd 70 24515 1149 am
71JUNE-JULY 2015
Engage
Aprilrsquos Wine Down Wednesday organised by ACI HR Solutions and Biz Events Asia gave guests the privilege of a first look at the new Club Lounge at Hotel
Jen Tanglin Singapore (formerly known as Traderrsquos Hotel at Cuscaden Road) Over 90 professionals from
the MICE travel tourism and hospitality sectors networked over drinks and a buffet spread with an
impressive display of sweet treats Guests also had the chance to look at guest rooms on the newly revamped
Club Floor The event was sponsored by Hotel Jen Tanglin Singapore and duetto
HAPPY SNAPS
FROM WINE DOWN
WEDNESDAY
71 Engage Hotel Jen WDWindd 71 24515 1149 am
72JUNE-JULY 2015
ćľŅǴŭƀ뼷āĶɽĄŗۍĉדĀϝĀŞ뼵ϾĀЌѠͱກĀěɁǟħކՠĀǚ뼶ĔȏϝĀŞ뼵ЌѠŠěɁǨͳȩĀĄqಌϾr뼷খأćӃɯӍЌѠ˖Ӫˡġ뼷ĉĶǨɶᅆŠڥĀďĄಌϾĀǃɩ뼷ƦϿĠě֏˺ॎӃɯģĝćĞƶѲʑħϢеǙҜಌϾɆԥ뼶ȁˤ뼷ĔĂʿāĶјǭŗqಌϾrǟħ٧Āǂʚ뼶
ľŅǴċʃ뼷āĶćĂȏοȢКɁʸˋˡʭĀʗˡĉՂNjȒŠğʑ뼷ɝŴĶƧħqಌϾrĪǭػ쨵ĖqಌϾrĴ뼷ƣźŴĶԒĞĖƇĬ쨵뼶ӗęĠĀĉĀƫĄ쨰qಌϾrźŴĶԒĞĖŕķ౯ĀЌѠŠԚċЌѠȞײ뼶ȆƻɝӍqۈिrǟħĂċŞҠƣźŴĶԒĞĖƇĬĴ뼷āĶǨīĖĀĄ쨰NJ뼵Ġʻ뼵Ljǥ뼵ݶиĀʇҌŠȱਢɁ뼶
ឧࡢ뼷ભȘʆĉˍĂĀۈिȢćᎴŐ뼷Ʀďě֏ˡĎĸ뼷ۈिŞҠஅƧĂԿԵĈवƺĀęኧ뼷ڇۃŎƼЍĀԄӪӃɯĉՂǡϰ뼶āĶȠƱ뼷ĔĂԿęĀ
ኧďĄࡒĀNJ뼶ȁˤ뼷āĶјǭŗလिNJۈǟħĔĂʿĀǚǦ뼷ŗĸdžفĀƄਬƺ뼶လف˧ǘdž뼷χƎǢĈԣŭĀ뼷ĄġŚŕƳĀهƞ뼷ԵĈqġŚσفƥيrĀݔ؆뼶அƧƜƚॸćॸĂɁƜƚĂƟ뼷фĘĀလفӲ˴ƄΡȸĠɹ뼵śĠɹ૨뼷ĝđħфĪҍ۵ӲĂśȥſƄᐻĀσ뼶ƄΡۈिŞҠƧƍͳ뼷ƄΡȺໆѲĈĠĬϵɘ뼷ۈि˧ăěģăˆϚȺNJĀ뼶
ćĔċˊʃ၅٧ƀ뼷źāĶĎĂŐΥҨqಌϾrĔċӛʚ뼷ĞĂĞǨͳȩĀĖЪĄƇĬ쨵Ⱥǰ뼷ಌϾ˄ăĂǭđᔐ쨱ಌϾģăĂǭ୨ăĻӍ뼶ŮđāĶҕċԳʇĞĂĞ뼷ȺǰāĶƲĐĝŀƜćಌϾƥġ쨰NJ뼵Ĵǎ뼵Ծ뼵ϔϙŠ뼷ĔĂȏŢāĎĸďĄಌϾ뼶ůķƜćȆĪ뼷ƓěŀƜġĀŇƂ뼷ŕȶđĀĄģđΓīΰĢŹ뼶ڒ
Ƿ୯փఔŨ쨗
ಌϾħˀ좄
ŭʃʃ
ǚтƂύĘʄӃɯٲ뼶ɑջ୯ѮąƬϢеϨȉʇĀ
ȶđȡ뼶
$KXGPVUۈि뼷KDVOſŚĂĀۈिϱǭɆ
$KXGPVUۈिĄŗĪƯĀě˴ӍϱǭЋƶɆ
ȱĈŪ
ɽৠ٧elbizeventsasiacom
௱ᅒ
Ѻᙕĉginabizeventsasiacom
ఫઽ
ৠ٧kristiebizeventsasiacom
72JUNE-JULY 2015
72 Chinese Editorial Lettersindd 72 24515 1150 am
73JUNE-JULY 2015
73MAY 2015
ƼЍ˗ՅЌѠ˥ʿಌϾЌѠˡϘċȞײʗ२ĉƯ뼷ħಌϾЌѠǭąƼĤĀԶѤ뼷ģǞơըdž˽ȞײŢƍͳಌϾӃDŽĀăגɸɾ뼶˗ՅЌѠ२ĉƯȜƍͳѲʹȉಌϾժΆʪʸćĂŐ뼷ƯʭѲʹҺʓа뼷ɡӴĀԜӍࠒΙĀ˝ՊƑħϭދ뼶ȮύNjęϙѲʹ+CEQDWEEKѲʹ˄ύʕᘶƋʕǟĀĻːࢬѱΙǝ뼷ĖƋʕďĀՒŞጣ뼷ǞĖƬԐԵ뼷ఁบጣ뼷৯χƯغĉ˴˖뼷ƲĂċժΆĝɩĖߙϜߝ뼶
ć˗ՅЌѠ२ĉƯĘ뼷ȜĈʈʞɩľߙϜাۋĀƯغĉ˴ΏDŽ˖Ӫ뼷ȺġಗĂǩDŽ؈ǂೀ뼵Ăǩೀ뼵Ăǩ˗Յਓĉ˴뼷ŗӍĂǩƼЍਓϢ˖Ӫǀȗ뼷ŴĶȜࡄħਓϢĘԭċȡĀ˖Ӫ뼶źƲʞऒĀਓϢʠߔಌϾӃDŽĀχ₈Ƭʇ뼶
ĤȀะɸľʞĎĢſŚʘ뼵96뼵չՍȓѣ뼵ՍၽݭDŽ뼵ଔӘݭDŽŠײĀӅśଋąύݔƬЌѠמćĤȀะऄЌѠঢ়ډЌťࢨƬЌѠݔDŽĀмȞॏě뼶ćॏěĘ뼷ڏˡߊͳȩˋśଋਓॏ˽מćƼЍĀŕĤмˡ뼶5ampŚܕߝĈՃȓѣ쨞ĤȀะ쨟ɽઠKUCڱӍěجƖҠӍūǕ쨣Ӄɯ뼵ƱůۈGGJCPԶФ뼷ˤơƜƚħęŝՇҜąĂċĻŗःˤιȸ뼵จęĉȱͶŠąݔƬЌѠŕĤƚяĀĂċݘČƯě뼶
73JUNE-JULY 2015
ɾϒǛТঢ়ЌѠמġŕęĀΪӃࢰȞײǛĎӽȜɘɾϒ⏜ࠑ뼶٩ʹćŭũˡ뼷⏜ࠑǛĎӽʇҌȜшĈǎϢӭ뼷˄ѲĈǚϗᤂːƶМĀěڱӍƜƚɁŞ뼷ಗƪċၰěढ़Šċěڱढ़뼶ˤơş֏ϝĄҬŅŭǛТঢ়ЌѠמȉ1TKGPVCN5GC8KNNCUCPFQVGNQORCP[VFڑ፴ৗڱćǘ⏜ࠑũѲ˟ȷǛĎӽЌѠŗĎĀԨĂċϝ뼶
क़Ś쨞OCTCӘЌѠӍʇҌ҈ثQVGNU4GUQTVU쨟ǘඳୌसӘራҠũѲĀ҈ثӘЌѠ쨞OCTC$CPIMQM쨟ć˥ūڏDŽąοȢКĀũˡ౯К뼶҈ثӘЌѠѲĈǎϢӭ뼵Ăċঢ়ډƄ˪േ౸뼵ĂŝʞǘljڝĀЌť뼵ĂċĐɒذƬʇħМƬĀƄჾКၰěढ़뼷ŗӍƪċĠβĨढ़뼶ĠβĨढ़ĀʋύරඌغŪ뼷ĻźӖĀĢƔʾϞɌʭ뼶ب
73 Chinese Sound Bitesindd 73 24515 430 pm
74JUNE-JULY 2015
ŊĈĉĻŗΞĘʄĄĂǝƄՃĻĨ뼵ĠĠӴĀŚęĝ뼶ȺۍĉדĀटĐę뼵ᇱЉĀΝբŠƍͳĀ϶ᇫሊş֏ĀŀƚໆѲȢĄġŚǀ뼶ȮϾĀʁĤҠ뼵ăߟĀĤĐŞઝǒҠĖōǩĀʋභ뼷ĘʄƄĴƄăćᄏƜƺŠŀƯ뼶
ĘʄĨŪħġŚě֏ˡĀȶ뼷פą؈ŠӃɯٲŢ˺ॎӃɯˡӪĀڇŠ؈ॸဩ뼷ԨĂĈϙʲɫĄˬιʘĀşТ뼷ȺˢϞవȘʆęΝ뼶ăΡǷȮċŚŝǝΝśşǡϰĘʄ뼷ĝĨڨǷŗŕŨĀĴǎĖТ뼶ĘʄӃɯٲŚӃɯਇɘǥːϵŀȩФ뼷ύǘĈŎԭħϔϙĀιʘ뼷ĘʄƲŭĝڇۃąƞęՏŚěڱӍ֏זĖĔƀڏDŽ뼷Ȇġďಗą(QTOWNCวݭġŚę˺ظ뼵ցЍ҈뼷ŗӍɩᕹϝĀĘʄŚĴظঌєŠĘʄŚǗΆ뼶
ϝĀŞϯȗȓѣӍƜƚॸȓѣXGPVU6TCXGNUKCƼЍჼƂɽǀȗCZCPVCUWYCPćă΅ǡŗ+ɮŝĀǻśଋąćĘʄڏDŽĀŚě˺Ӄɯűזě쨞+6JKPC쨟뼶Ŵćˈɩ$KXGPVUۈिਲ਼ɝĴȩФ뼷ĘʄćĔŭƀşŀąňęĀȻ뼷ƦؼĝĄŎᇫሊĀƶˋş֏뼶
qŢǘěغڱĎĸ뼷ĘʄĻĸԵĂНĈϙʲɫ뼷ƦؼąƄՃĻĨ뼶פąЌѠƥʋ뼷ĘʄŃĈňĠăǜՏĀɁŞŗӍԵĈȆŞɡĀբžŴĶ˝Պ뼶r
ěڱɁŞҤćĘʄĘʄшĈϿĠęՏě֏Ɂࢰ뼶ĘʄĤŚűז֏ƺĀŚڇۃġķďĄȺġĂċŕԵזӍƜƚɁࢰ뼷ƦؼģĄĠŭĎŚޱǫʕˡѩŞ뼶ĘʄȘűě֏ġķģĄڏěĀז֏ԨĂċډĀŚě֏ɁŞ뼷ƑĄڏѩĂȸ֏ěƂĀχџ˝Պ뼶ԨĂċџলĀɁŞĄĘʄŚěڱġķ뼶ĔċŗڏѩęՏŚěڱ뼵ԄӪΡƦʄʭʋĀěڱġķŞހŝݖઽͲġķ뼷ʁƶdž
Ęʄě֏ˡLjϋ˓ஸ
Ǘ˸뼷ȉʋභоŚӚ౨եȠʫ뼷ιʘѲƶϔŨຂ뼷ŞȗʞīĐћয뼶ěڱġķшĈĂċǚϗːƶМ뼷ĻગĉĀƄჾՏၰěढ़ŠċęŇăDž뼵ɧϜᰋࡊĀĠβĨěڱढ़뼷ߴĈŕϵɘĀƬڐͶՕӍǜཥѲ뼶ˤʋ뼷ěڱġķʭģѲɪĀʁƶեęЌѠ뼷шĈǎբҍϾϢӭ뼷ѲӍěڱԜӝ˖ӪमƼ뼷ĻӖՏĀěڱŠƜƚ뼶qrƼЍΡ뼵2ʠĉěӍͶԉěڱ뼵ljۈिş֏ݭDŽŭěŗӍġŚŭĘʄȘűěũDZȐၰĝćĔƀڏDŽ뼷˄ɩĖƶ뼶
ĘʄŕĤɁࢰ숯숯Śŝě֏ġķ쩑ӅNJǩ؆ħ0CVKQPCNZJKDKVKQPCPF
QPXGPVKQPGPVGT쨞5JCPIJCK쨟뼷Һ؆q0쨞5JCPIJCK쨟r쩓Āśƍ뼷ȜźϿĠۈƖŞҠĀതڌŢƋᓮƔ˫ɡ뼶Śŝě֏ġķύŚŝԄӪˌŠĘʄ؈ʸǟդӚ뼷ɽӚ౨ǚϗħоːƶМ뼷؆Șʆƥŕ뼶ě֏ġķшĈоːƶМĀبʭ֏ɁŠоːƶМĀبʋ֏Ɂ뼶بʭ֏ɁಗċęՏ֏ढ़Šċ٣ܪևŇĀ֏ढ़뼶ƲĂċęՏ֏ढ़ĀǚϗħːƶМ뼷ևŇĀ֏ढ़קːƶМ뼷խǫߴĻˢТ֏ढ़뼶ˤʋ뼷Śŝě֏ġķģѲĈċęŇăDžĀěڱढ़뼷ĻગĂχƁԮĉăDž뼶ǟħϝǡȘʆĘǚϗŕę뼵njːŕƬĀě֏ෞʸɆϝ뼷Śŝě֏ġķנמˀ뼵ઝǒ뼵Ԑߺ뼵ǘĂɆ뼷ŃѲĈѩȓ뼵Ԅˡġķ뼵ɪЌѠDžѲ뼶
Ĉqʁƶแrƥ؆ĀĘʄŗȺযĀęڇۃĀӃɯѺ۷ࡒNJЪጠŗӍՏĀŚě֏ƜƚǡĎڏѩ뼶
ǚтƂ
NJ졿ఫ
74-75 Chinese Cover Storyindd 74 24515 1150 am
75JUNE-JULY 2015
qύǘĈŎԭħϔϙĀιʘ뼷ĘʄƲŭĝڇۃąƞęՏŚěڱӍ֏זĖĔƀڏDŽ뼶r
ːĘʄӃɯٲŚӃɯਇɘǥ
ȞЌѠ뼶ĔŝЌѠŮĈǎϢӭ뼷Ӛ౨ǕǻύĂƁڝƬĀūǕݱɽˌ쨞Ӛǘŭͳ쨟ǨϐӚƦŪ뼶
ĻગĠǩਓϢ뼷ƦؼшĈۍĉٵґĀƬסĐɒذŠʕђĀϜٲ뼷ґʸˈƞՏĀƜƚ뼶ĀѲʹĄǘŗǡΟǼĀϜٲϐҜȥŪ뼷ƧȺŒŞ΄ąˈľŅȉλĎĀȗЯ뼷ŐଟĀŬǰƅ뼶
ԨĂċກĀɁŞקĄк˟뼶к˟ĄĂċמඵӭŠЌťǘĂɆĀ२ĉě˴உǒˌ뼷ŞƳĘʄĀġķŞь뼷ĄĂċʗŦȏˣߜĂċћ뼵뼵ΜĀˬǎ뼶ƜƚॸĻŗಶůĔƀĀˬǎǟħƜƚɁŞ뼷ŕґʸăɸľĉĀƜƚ뼶
ӃɯѺ۷ࡒĘʄшĈযĀ˥ͳΝNJЪጠŠ۵ĠΦࡡ뼷եϒĀՕNJȉŞĤɭɌĀĠƟNJȠઽʸ뼷ŪąĈĀʄ৫NJ뼶ʋභоŚӚ౨űז쨱ĈŎɸľŭĀġŚԽڄӚ౨ȉѲʹɧϜĀԽŠdžͳ΅ăෲĀΝᴂዣχƎঞĄȘʆɯϢĖĘʄĴĀκɯƥŞ뼶ʞǘᐤҠŠ༽ҠĈŎĀࡊŚĀƳߋӭӚ౨뼶ĔȏբžĝĄ˺ॎӃɯͱƜƚǡӍƜƚŶĀŕމŅ뼶
ͻĘʄŮĈŒѧǫԘĀեϒᆶŝԳŠƬďĻˢТĀसӆŠിӆĝĄڏѩě˺ӃɯĴăĻǸľĀӗމƥŞ뼶
ĤNjƄՃĘʄшĈϿĠڏѩęՏŚ֏זŠěڱĀɁŞ뼷Ʀ۵ĠĀϾӍԄӪЌѠģĝшĈϵɘ뼵मĀʗˡěڱѲ뼶ƜƚॸĞߜˣο˩ܪĀɁŞ뼷ĘʄȜĄĆĀŕՊ뼶˝މ
ƜƚॸăҨছ˝Պć06ĘʄڏѩĂɁϜЬƬݔĀ৫Ţ뼶ĔŝΪφĠŭષ۵ĠDŽˡę˺ĀஉǒˌȜ२ĉěǨ뼵ډԐढ़뼵Ќኃ뼵ঢ়ډфŠஉǒˌʪʸħĂɆ뼷ħƲĂʞĎਓǙҜǡǨλĈĀ৫ŢɆԥ뼶உǒˌԵĈĻગĉνӐКٮЌ৫Ţ뼷ͱĉၰěКĀˬǎ뼶ǩŚĀԐढ़ǂೀ)TCPV$TWPUGFGPŃĻħƜƚʔǻǭ˱뼷ŗӖਓϢĀˍ뼶06ĘʄɆƍĀĄћĂƄȕĀȞʞ뼵ՇҜƺŠџݔ뼷ŕґʸ
ćĔƀڏDŽĤмȞşҘě뼵Ĵল뼵ƜƚŶ৫ŢŗӍΡě뼶ǨŗŚōǩȞײƧʑӘϙ뼵ı҈뼵KOO[JQQ뼵ᅱᅧ뼵วѩŴĶĀƜƚ뼶ڏŠɲϜϙĝ˝ՊćĔƀݭ
АҔćĘʄϒʋභƳΟǼĤܪҠʭ뼷๗ŭĘʄȘűڏѩŞĀnjĴѲʹ
74-75 Chinese Cover Storyindd 75 24515 1151 am
76JUNE-JULY 2015
ТŪιͲĔٯĄƦͲȒĀƂ뼷ĻĄۍĉדኁĀĄЌѠӍӃɯ˖ӪˡĀߊӿϰϰఆĨƚȡ뼷ŊĨӍĴŢϢеɘDŽڥɘ뼶뺭
ćǗŔɫ뼵55뼵ȖŠ)EJCVDžǗŔʘԭħşТĀƎĐ뼷ĉȉĉƥǎĀˈਜঞĄӚӐŠάȱͶŕȶđĀƶК뼶Ţǘߊĉ˴Ďĸ뼷ĈąĔȏǗŔʘĀৗՎ뼷ŢϢеɘDŽɘďȻīΜƦͲڏ뼶Ļ뼷ďϝǡĀŰߧƦҶ뼷ЌѠӍӃɯ˖ӪˡĀߊӿڥఆĨƚȡ뼷ŊĨӍĴŢϢеɘDŽٯɘ뼶뺭뺭
२ĉϢе˖ӪĄࢨˡŪβĀȱਢ뼷ਯȺĄćЌѠ˖Ӫˡ뼶ĂŝśɡĀЌѠκΓīƧźĢŹǜതڌŢƋҠŒũĎ뼷ąĢŹŠതćɳ뼷ĈĠɹ쨵ňĠĴȊ뼷ࡍהŢƋĀڌćϢе˖ӪĔċցΆĘ뼷ЌѠߊӿТăĖЌѠćܦΰɌʐਓϢŦƟĀnjː뼶
ͱϿߊĉ˴ˆ˽ɝĂɝĢŹĔċɝʚ쨰ϢеěǂƚȜŀNjιƈāĀʅȁĄƇĬ쨵ȺǰďĄǥʿĀӷݦȱͶŠϢеĀฑࡄʇ뼶ĂҶŗકƥ뼷ЌѠߊӿƙĀĄqӚӐȱͶrĀŀNj뼷ƦăĄڙᆃĀˈ˱뼶
ljĂċߩղϰϰĄŕՋĀ뼶ƜƚغͱϿĄȁħԚċЌѠȞײ뼵ЌѠĀŞžͱȁЌѠǔɘDŽջĤDžʅȁŢԚĂŝЌѠмŀ뼷ȚЌѠߊӿĈޡȉĔǩದćϢеԒͶ뼷ũ˧ȉŴĶӚӐʸǟȱͶ뼶ȚНʥ쨰ăĻŮʘľǗŔɫͱҽƱĎȉϢеӚӐʸǟȱͶ뼶
ſŚʘěڱȉƜƚŭƼЍěڱ٩ԏ뼷ۈिȜҬφڇʠԄӪӃɯɁ뼷ƦԄӪƜƚȜભŕęˌŒ뼶ȁˤ뼷ĞđćതڌպݰĀě֏ˡġŒĂᤋ뼷ЌѠďκӚӐĂжƬΙ뼵ƬвĀߊӿ뼶
ӍĴŢϢеɘDŽɘĄȌīϢеŕĈвĀƶʑ뼶эɘăȚȩФߊĉ˴ŢϢеŠĔඐŀNjĀȶ˸뼷ģĄƬߊĨƺĀƶʑ뼶ĴǎĄȱਢ뼶ȮŕŶĂơȉϢеԒͶĖĪĂơĀɘăˆ˽ɸľċŇĴ뼶ŚʠϵϢеɆԥϯȗශઆȓѣ49QTNFYKFG˥ʿŢۈƖŞҠě֏ˡɘDŽąĂЬз뼷ʪưФĈĀದćϢеĈߊӿȉŴĶɘ쨱ˤʋ뼷ɸľĀߊĉ˴ΞħŮđŴĶιďΚȥŪӪ뼶ĔċƄࡢħۈƖҠĀߊˌǀȗژąܔѧ쨗
ȁˤ뼷ħąŕęՃʇŞƬߊƯě뼷˄ϢеɘĈвॼ뼷κƙĖŗĪڨǴž쨰s đĈࡄNjŠƱķ뼶ǚŢϢеđϭࡄ
Nj뼷ਯȺĄćƸĀľԘġ뼷ϢеňͲďĨƴśĆĄśǘŬķͱĄȩǚˆޚƦǢ뼶ǞĎ뼷ĈƱķƷĨϢеƱ˖뼷ĂϢеƱ˖뼷ĆŪβĀǴĢƔďƬ뼶߀
s ĠɝũǽКʚϝ뼷˄ɑϢеȀŗĸdž뼶ĔĄĂƞڇϢеϨȉƸĀƤƶʑ뼶ĻŗȮqħƇĬr뼵qƧڒr뼵qƇĬr뼵qɑĆffɑгār뼵qĆĀğʑƧrDžɝƶКũ˧뼶
s ĞѩʑdžɃϢеĀѢˆ뼶ϢеƫĆĀɝʚŶ뼷ăđŮĄӕҢćŦƀ뼷ɝȠȱĀɝʚ뼷ĔƟĆĈĻĨȌīϢеŊĈĞĖĀʋĀƱʜ뼷ģĻŗӚӐŐϢеŢĆĀƱķ뼶
s ыħϢеԵĈҲĀʋ˖Ӫ뼶ϔĄҺ˱ĀȅѮѲʹ˖ӪģӖ
ŗźϢеƴīĆňķ뼷ĨdžɃŴĶĀ뼷ȮƦźŴĶŢĆмŀČƗ뼶
s źϢеƢƅĆdžɃŴĶĀ뼶ěڱĉ˴ƼƔdžɃŴĶߊĝЏʫغĀ뼶ȁˤ뼷ժዓȴ뼷ăđǙᛃ뼷ģăđߣŎǟśѢˆ뼶ȮĆĀɝŠɽʪ뼷ϢеĨѿʓƢƅĆĄdžɃŴĶƥǡǨĸĀƸ뼷ƦؼģěźŴĶƴīĆňժķŠůķ뼶
ʘľȉϢеƥǎĀˈਜŠӍĴĀɘ뼷ăȚĻŗźĆŨэТŪιͲ뼷ƑȶđĀĄĻŗƬĆĀߊĨƺŠϢеĀƫǼ߀뼶
JTKUVKPG)COCTTCĄ49QTNFYKFGɽઠ뼶49QTNFYKFGĄĂؽƖҠۈŝŚʠϵĀϢеɆԥϯȗශઆȓѣ뼷шĈο˩ࡒĀě֏ǀԥ뼶˽ȓѣĪĀۈƖҠӿʗɠħϢеǭȉě֏ȠȱĀјƶ뼶٩ƢނŰ뼷ɑˢˈȉJTKUVKPGԒͶ뼶Ǘ쨰EJTKUVKPGICOCTTCNTCYQTNFYKFGEQO뺭
76JUNE-JULY 2015
qɘăȚȩФߊĉ˴ŢϢеŠĔඐŀNjĀȶ˸뼷ģĄƬߊĨƺĀƶʑ뼶ĴǎĄȱਢ뼶ȮŕŶĂơȉϢеԒͶĖĪĂơĀɘăˆ˽ɸľċ
ŇĴ뼶rCHRISTINE GAMARRA
LRA WorldwideɽઠؽƖҠۈ
ƢԺ
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IBC IBTM China ADindd 50 13515 833 pm
ಌϾ٧
7 Sabah Tourism Board ADindd 7 24515 1235 pm
63JUNE-JULY 2015
AD
EXPERIENCE WORLD CLASS OPENING DECEMBER 2016
Artist impressions courtesy of Hassell + Populous and Darling Harbour Live
Introducing a new world class convention exhibition and
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With an integrated design and best practice facilities you will
be within walking distance of Australiarsquos largest business district
financial centre and hub of thought leadership and innovation
ICCSYDNEYCOMSALESICCSYDNEYCOM +612 8297 7600
MANAGED BY AEG OGDEN
THEATRE EXHIBITION CONVENTION
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64JUNE-JULY 2015
53-68 Australia Supplementindd 64 24515 404 pm
65JUNE-JULY 2015
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66JUNE-JULY 2015
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67JUNE-JULY 2015
E X P E R I E N C E U N F O R G E T T A B L E E V E N T S
S Y D N E Y rsquo S M O S T U N I Q U E V E N U E
A U S T R A L I A NT E C H N O L O G Y P A R K
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AND MUCH MORE
salesatpcomauPh +61 2 9209 4220wwwatpcomau2 Locomotive StreetEveleigh 2015
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68JUNE-JULY 2015
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Contentindd 5 261114 1051 am53-68 Australia Supplementindd 68 24515 1146 am
69JUNE-JULY 2015
Engage
From April 30 to May 10 a total of 235 million visitors ndash including 153000 international attendees ndash took part in 200 events conducted throughout host venue Coex from culture exhibitions and conventions to promotions performances and even a beer festival all of which served as an effective marketing platform for the clusterrsquos stakeholders
Among the major events Asiamania a multi-nation business and cultural trade show running from April 30 to May 3 included promotional booths from Korea Japan China and Russia each exhibiting various cultural assets from across the region Contributing to the local MICE presence was the Seoul Tourism Organization whose promotional stand was modeled after
C-FESTIVAL IN SEOUL DRAWS
GLOBAL AUDIENCETHE INAUGURAL
ldquoC-FESTIVALrdquo PROMOTED THE
CAPABILITIES OF A NEWLY-FORMED
GANGNAM-BASED ldquoMICE CLUSTERrdquo
OF EVENT VENUES SHOPPING AND
ENTERTAINMENT PROVIDERS
Seoulrsquos ancient city walls while the Korea Tourism Organization stand introduced visitors to other national destinations Other key events included a ldquoCulture Techrdquo fair and a ldquoCreative Urdquo exhibition zone The festival was organised by the World Trade Center Seoul MICE Cluster Committee
Created to increase competitiveness and allow for joint marketing strategies among members the MICE Cluster initiative unites 13 major companies involved in the business events community including and surrounding Coex which along with the nearby Korea World Trade Center was recently designated a ldquoSpecial MICE Tourist Zonerdquo by local government agencies Members also include business hotels department stores entertainment complexes PCOs and more such as Korean entertainment agency SM Entertainment which appointed K-pop stars EXO as official C-Festival ambassadors
In addition to the festivalrsquos promotional benefits for its members the ROI across 11 days also demonstrated the effectiveness of the event The Coex Seven Luck Casino a foreigners-only
venue for example saw a 401 percent increase in custom compared with the same period in 2014 while the five-star Grand InterContinental Seoul Parnas ndash also part of the complex ndash saw a 209 percent increase in room occupancy over the same comparative duration
ldquoThrough our first C-Festival we were able to see both new growth and the take-off of the MICE industry which is still a new industry for Seoulrdquo said Coex president and CEO Byun Bokyung He went on to affirm his commitment to ldquocontinue building and showcasing diverse content in order for the Korea World Trade Center to become the centre of the MICE industryrdquo
Stephen Kwak an assistant manager at the Seoul Tourism Organization agreed with the growth potential of the C-Festival in the coming years saying ldquoIt helped Seoul by emphasising various tourist attractions that MICE delegates would enjoy visiting during their stayrdquo With the weekend proving the most popular for Asiamania Kwak said that feedback for the Seoul booth was positive with visitors remarking that it ldquowell-represented the cityrsquos diverse offeringsrdquo
Love Heart Project
WORDS BEN JORDAN
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70JUNE-JULY 2015
Engage
With many UNESCO-heritage listed sites and venues in the world to choose from one group chose the much revered West Lake in Hangzhou as the centrepiece for an event Some 90 guests from Canadarsquos York House School travelled to the picturesque destination for a cultural trip planned around a golf tournament
The guests arrived at Hangzhou Sofitel Westlake Hotel on the first day What awaited them was a lavish welcome cocktail and gala dinner set up at the Sky Garden with views of West Lake as its background
The next day was where the program truly began Guests were divided into two groups ndash the Golf group and Parents-Child group ndash according to what guests preferred The group for golf headed for a friendly tournament at Fuchun Resort Golf Club while the other enjoyed a spa session and a tea tasting ceremony The children spent time at Zoo Coffee a creative club located in a shopping mall where its unique set-up resembled a quiet forest wonderland with a myriad of wild animals
Guests then went for a boat ride over West Lake and watched a large landscape live performance created by three renowned directors ndash Zhang
WEST LAKE STORY
A TRIP PLANNED AROUND HANGZHOUrsquoS REVERED WEST LAKE TELLS OF THE DESTINATIONrsquoS RICH
CULTURE AND SCENIC STORIES
Yi Mou Wang Chao Ge and Fan Yue Guests visited the largest isle in West Lake which is called ldquoThree Pools Mirroring the Moonrdquo and covers an area of 6000 square metres The shadow of the isle the elegant garden and the scenic beauty combined makes the isle one of the top 10 West Lake attractions particularly popular during the Mid-Autumn Festival
The group also visited the ancient He Fang Street which has a profound history Consisting of the historical commercial civil and architectural culture of Hangzhou it is the best place
to get acquainted with the destination Groups also enjoyed the ldquoSong Cheng Eternal Loverdquo drama which is known as one of the more acclaimed shows in the world The performance describes the hardship of Liang Zhu ancients the magnificence of Song Palace the fierce battle of Yue Gu Jun the song of Liang Shan Bo and Zhu Ying Tai and the song of the white snake and Xu Xian These stories are told through a spectacular display of sound light and stage effects
70JUNE-JULY 2015
Sofitel Hangzhou Westlake Hotel
Golf tournament
70 Engage Hangzhouindd 70 24515 1149 am
71JUNE-JULY 2015
Engage
Aprilrsquos Wine Down Wednesday organised by ACI HR Solutions and Biz Events Asia gave guests the privilege of a first look at the new Club Lounge at Hotel
Jen Tanglin Singapore (formerly known as Traderrsquos Hotel at Cuscaden Road) Over 90 professionals from
the MICE travel tourism and hospitality sectors networked over drinks and a buffet spread with an
impressive display of sweet treats Guests also had the chance to look at guest rooms on the newly revamped
Club Floor The event was sponsored by Hotel Jen Tanglin Singapore and duetto
HAPPY SNAPS
FROM WINE DOWN
WEDNESDAY
71 Engage Hotel Jen WDWindd 71 24515 1149 am
72JUNE-JULY 2015
ćľŅǴŭƀ뼷āĶɽĄŗۍĉדĀϝĀŞ뼵ϾĀЌѠͱກĀěɁǟħކՠĀǚ뼶ĔȏϝĀŞ뼵ЌѠŠěɁǨͳȩĀĄqಌϾr뼷খأćӃɯӍЌѠ˖Ӫˡġ뼷ĉĶǨɶᅆŠڥĀďĄಌϾĀǃɩ뼷ƦϿĠě֏˺ॎӃɯģĝćĞƶѲʑħϢеǙҜಌϾɆԥ뼶ȁˤ뼷ĔĂʿāĶјǭŗqಌϾrǟħ٧Āǂʚ뼶
ľŅǴċʃ뼷āĶćĂȏοȢКɁʸˋˡʭĀʗˡĉՂNjȒŠğʑ뼷ɝŴĶƧħqಌϾrĪǭػ쨵ĖqಌϾrĴ뼷ƣźŴĶԒĞĖƇĬ쨵뼶ӗęĠĀĉĀƫĄ쨰qಌϾrźŴĶԒĞĖŕķ౯ĀЌѠŠԚċЌѠȞײ뼶ȆƻɝӍqۈिrǟħĂċŞҠƣźŴĶԒĞĖƇĬĴ뼷āĶǨīĖĀĄ쨰NJ뼵Ġʻ뼵Ljǥ뼵ݶиĀʇҌŠȱਢɁ뼶
ឧࡢ뼷ભȘʆĉˍĂĀۈिȢćᎴŐ뼷Ʀďě֏ˡĎĸ뼷ۈिŞҠஅƧĂԿԵĈवƺĀęኧ뼷ڇۃŎƼЍĀԄӪӃɯĉՂǡϰ뼶āĶȠƱ뼷ĔĂԿęĀ
ኧďĄࡒĀNJ뼶ȁˤ뼷āĶјǭŗလिNJۈǟħĔĂʿĀǚǦ뼷ŗĸdžفĀƄਬƺ뼶လف˧ǘdž뼷χƎǢĈԣŭĀ뼷ĄġŚŕƳĀهƞ뼷ԵĈqġŚσفƥيrĀݔ؆뼶அƧƜƚॸćॸĂɁƜƚĂƟ뼷фĘĀလفӲ˴ƄΡȸĠɹ뼵śĠɹ૨뼷ĝđħфĪҍ۵ӲĂśȥſƄᐻĀσ뼶ƄΡۈिŞҠƧƍͳ뼷ƄΡȺໆѲĈĠĬϵɘ뼷ۈि˧ăěģăˆϚȺNJĀ뼶
ćĔċˊʃ၅٧ƀ뼷źāĶĎĂŐΥҨqಌϾrĔċӛʚ뼷ĞĂĞǨͳȩĀĖЪĄƇĬ쨵Ⱥǰ뼷ಌϾ˄ăĂǭđᔐ쨱ಌϾģăĂǭ୨ăĻӍ뼶ŮđāĶҕċԳʇĞĂĞ뼷ȺǰāĶƲĐĝŀƜćಌϾƥġ쨰NJ뼵Ĵǎ뼵Ծ뼵ϔϙŠ뼷ĔĂȏŢāĎĸďĄಌϾ뼶ůķƜćȆĪ뼷ƓěŀƜġĀŇƂ뼷ŕȶđĀĄģđΓīΰĢŹ뼶ڒ
Ƿ୯փఔŨ쨗
ಌϾħˀ좄
ŭʃʃ
ǚтƂύĘʄӃɯٲ뼶ɑջ୯ѮąƬϢеϨȉʇĀ
ȶđȡ뼶
$KXGPVUۈि뼷KDVOſŚĂĀۈिϱǭɆ
$KXGPVUۈिĄŗĪƯĀě˴ӍϱǭЋƶɆ
ȱĈŪ
ɽৠ٧elbizeventsasiacom
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Ѻᙕĉginabizeventsasiacom
ఫઽ
ৠ٧kristiebizeventsasiacom
72JUNE-JULY 2015
72 Chinese Editorial Lettersindd 72 24515 1150 am
73JUNE-JULY 2015
73MAY 2015
ƼЍ˗ՅЌѠ˥ʿಌϾЌѠˡϘċȞײʗ२ĉƯ뼷ħಌϾЌѠǭąƼĤĀԶѤ뼷ģǞơըdž˽ȞײŢƍͳಌϾӃDŽĀăגɸɾ뼶˗ՅЌѠ२ĉƯȜƍͳѲʹȉಌϾժΆʪʸćĂŐ뼷ƯʭѲʹҺʓа뼷ɡӴĀԜӍࠒΙĀ˝ՊƑħϭދ뼶ȮύNjęϙѲʹ+CEQDWEEKѲʹ˄ύʕᘶƋʕǟĀĻːࢬѱΙǝ뼷ĖƋʕďĀՒŞጣ뼷ǞĖƬԐԵ뼷ఁบጣ뼷৯χƯغĉ˴˖뼷ƲĂċժΆĝɩĖߙϜߝ뼶
ć˗ՅЌѠ२ĉƯĘ뼷ȜĈʈʞɩľߙϜাۋĀƯغĉ˴ΏDŽ˖Ӫ뼷ȺġಗĂǩDŽ؈ǂೀ뼵Ăǩೀ뼵Ăǩ˗Յਓĉ˴뼷ŗӍĂǩƼЍਓϢ˖Ӫǀȗ뼷ŴĶȜࡄħਓϢĘԭċȡĀ˖Ӫ뼶źƲʞऒĀਓϢʠߔಌϾӃDŽĀχ₈Ƭʇ뼶
ĤȀะɸľʞĎĢſŚʘ뼵96뼵չՍȓѣ뼵ՍၽݭDŽ뼵ଔӘݭDŽŠײĀӅśଋąύݔƬЌѠמćĤȀะऄЌѠঢ়ډЌťࢨƬЌѠݔDŽĀмȞॏě뼶ćॏěĘ뼷ڏˡߊͳȩˋśଋਓॏ˽מćƼЍĀŕĤмˡ뼶5ampŚܕߝĈՃȓѣ쨞ĤȀะ쨟ɽઠKUCڱӍěجƖҠӍūǕ쨣Ӄɯ뼵ƱůۈGGJCPԶФ뼷ˤơƜƚħęŝՇҜąĂċĻŗःˤιȸ뼵จęĉȱͶŠąݔƬЌѠŕĤƚяĀĂċݘČƯě뼶
73JUNE-JULY 2015
ɾϒǛТঢ়ЌѠמġŕęĀΪӃࢰȞײǛĎӽȜɘɾϒ⏜ࠑ뼶٩ʹćŭũˡ뼷⏜ࠑǛĎӽʇҌȜшĈǎϢӭ뼷˄ѲĈǚϗᤂːƶМĀěڱӍƜƚɁŞ뼷ಗƪċၰěढ़Šċěڱढ़뼶ˤơş֏ϝĄҬŅŭǛТঢ়ЌѠמȉ1TKGPVCN5GC8KNNCUCPFQVGNQORCP[VFڑ፴ৗڱćǘ⏜ࠑũѲ˟ȷǛĎӽЌѠŗĎĀԨĂċϝ뼶
क़Ś쨞OCTCӘЌѠӍʇҌ҈ثQVGNU4GUQTVU쨟ǘඳୌसӘራҠũѲĀ҈ثӘЌѠ쨞OCTC$CPIMQM쨟ć˥ūڏDŽąοȢКĀũˡ౯К뼶҈ثӘЌѠѲĈǎϢӭ뼵Ăċঢ়ډƄ˪േ౸뼵ĂŝʞǘljڝĀЌť뼵ĂċĐɒذƬʇħМƬĀƄჾКၰěढ़뼷ŗӍƪċĠβĨढ़뼶ĠβĨढ़ĀʋύරඌغŪ뼷ĻźӖĀĢƔʾϞɌʭ뼶ب
73 Chinese Sound Bitesindd 73 24515 430 pm
74JUNE-JULY 2015
ŊĈĉĻŗΞĘʄĄĂǝƄՃĻĨ뼵ĠĠӴĀŚęĝ뼶ȺۍĉדĀटĐę뼵ᇱЉĀΝբŠƍͳĀ϶ᇫሊş֏ĀŀƚໆѲȢĄġŚǀ뼶ȮϾĀʁĤҠ뼵ăߟĀĤĐŞઝǒҠĖōǩĀʋභ뼷ĘʄƄĴƄăćᄏƜƺŠŀƯ뼶
ĘʄĨŪħġŚě֏ˡĀȶ뼷פą؈ŠӃɯٲŢ˺ॎӃɯˡӪĀڇŠ؈ॸဩ뼷ԨĂĈϙʲɫĄˬιʘĀşТ뼷ȺˢϞవȘʆęΝ뼶ăΡǷȮċŚŝǝΝśşǡϰĘʄ뼷ĝĨڨǷŗŕŨĀĴǎĖТ뼶ĘʄӃɯٲŚӃɯਇɘǥːϵŀȩФ뼷ύǘĈŎԭħϔϙĀιʘ뼷ĘʄƲŭĝڇۃąƞęՏŚěڱӍ֏זĖĔƀڏDŽ뼷Ȇġďಗą(QTOWNCวݭġŚę˺ظ뼵ցЍ҈뼷ŗӍɩᕹϝĀĘʄŚĴظঌєŠĘʄŚǗΆ뼶
ϝĀŞϯȗȓѣӍƜƚॸȓѣXGPVU6TCXGNUKCƼЍჼƂɽǀȗCZCPVCUWYCPćă΅ǡŗ+ɮŝĀǻśଋąćĘʄڏDŽĀŚě˺Ӄɯűזě쨞+6JKPC쨟뼶Ŵćˈɩ$KXGPVUۈिਲ਼ɝĴȩФ뼷ĘʄćĔŭƀşŀąňęĀȻ뼷ƦؼĝĄŎᇫሊĀƶˋş֏뼶
qŢǘěغڱĎĸ뼷ĘʄĻĸԵĂНĈϙʲɫ뼷ƦؼąƄՃĻĨ뼶פąЌѠƥʋ뼷ĘʄŃĈňĠăǜՏĀɁŞŗӍԵĈȆŞɡĀբžŴĶ˝Պ뼶r
ěڱɁŞҤćĘʄĘʄшĈϿĠęՏě֏Ɂࢰ뼶ĘʄĤŚűז֏ƺĀŚڇۃġķďĄȺġĂċŕԵזӍƜƚɁࢰ뼷ƦؼģĄĠŭĎŚޱǫʕˡѩŞ뼶ĘʄȘűě֏ġķģĄڏěĀז֏ԨĂċډĀŚě֏ɁŞ뼷ƑĄڏѩĂȸ֏ěƂĀχџ˝Պ뼶ԨĂċџলĀɁŞĄĘʄŚěڱġķ뼶ĔċŗڏѩęՏŚěڱ뼵ԄӪΡƦʄʭʋĀěڱġķŞހŝݖઽͲġķ뼷ʁƶdž
Ęʄě֏ˡLjϋ˓ஸ
Ǘ˸뼷ȉʋභоŚӚ౨եȠʫ뼷ιʘѲƶϔŨຂ뼷ŞȗʞīĐћয뼶ěڱġķшĈĂċǚϗːƶМ뼷ĻગĉĀƄჾՏၰěढ़ŠċęŇăDž뼵ɧϜᰋࡊĀĠβĨěڱढ़뼷ߴĈŕϵɘĀƬڐͶՕӍǜཥѲ뼶ˤʋ뼷ěڱġķʭģѲɪĀʁƶեęЌѠ뼷шĈǎբҍϾϢӭ뼷ѲӍěڱԜӝ˖ӪमƼ뼷ĻӖՏĀěڱŠƜƚ뼶qrƼЍΡ뼵2ʠĉěӍͶԉěڱ뼵ljۈिş֏ݭDŽŭěŗӍġŚŭĘʄȘűěũDZȐၰĝćĔƀڏDŽ뼷˄ɩĖƶ뼶
ĘʄŕĤɁࢰ숯숯Śŝě֏ġķ쩑ӅNJǩ؆ħ0CVKQPCNZJKDKVKQPCPF
QPXGPVKQPGPVGT쨞5JCPIJCK쨟뼷Һ؆q0쨞5JCPIJCK쨟r쩓Āśƍ뼷ȜźϿĠۈƖŞҠĀതڌŢƋᓮƔ˫ɡ뼶Śŝě֏ġķύŚŝԄӪˌŠĘʄ؈ʸǟդӚ뼷ɽӚ౨ǚϗħоːƶМ뼷؆Șʆƥŕ뼶ě֏ġķшĈоːƶМĀبʭ֏ɁŠоːƶМĀبʋ֏Ɂ뼶بʭ֏ɁಗċęՏ֏ढ़Šċ٣ܪևŇĀ֏ढ़뼶ƲĂċęՏ֏ढ़ĀǚϗħːƶМ뼷ևŇĀ֏ढ़קːƶМ뼷խǫߴĻˢТ֏ढ़뼶ˤʋ뼷Śŝě֏ġķģѲĈċęŇăDžĀěڱढ़뼷ĻગĂχƁԮĉăDž뼶ǟħϝǡȘʆĘǚϗŕę뼵njːŕƬĀě֏ෞʸɆϝ뼷Śŝě֏ġķנמˀ뼵ઝǒ뼵Ԑߺ뼵ǘĂɆ뼷ŃѲĈѩȓ뼵Ԅˡġķ뼵ɪЌѠDžѲ뼶
Ĉqʁƶแrƥ؆ĀĘʄŗȺযĀęڇۃĀӃɯѺ۷ࡒNJЪጠŗӍՏĀŚě֏ƜƚǡĎڏѩ뼶
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NJ졿ఫ
74-75 Chinese Cover Storyindd 74 24515 1150 am
75JUNE-JULY 2015
qύǘĈŎԭħϔϙĀιʘ뼷ĘʄƲŭĝڇۃąƞęՏŚěڱӍ֏זĖĔƀڏDŽ뼶r
ːĘʄӃɯٲŚӃɯਇɘǥ
ȞЌѠ뼶ĔŝЌѠŮĈǎϢӭ뼷Ӛ౨ǕǻύĂƁڝƬĀūǕݱɽˌ쨞Ӛǘŭͳ쨟ǨϐӚƦŪ뼶
ĻગĠǩਓϢ뼷ƦؼшĈۍĉٵґĀƬסĐɒذŠʕђĀϜٲ뼷ґʸˈƞՏĀƜƚ뼶ĀѲʹĄǘŗǡΟǼĀϜٲϐҜȥŪ뼷ƧȺŒŞ΄ąˈľŅȉλĎĀȗЯ뼷ŐଟĀŬǰƅ뼶
ԨĂċກĀɁŞקĄк˟뼶к˟ĄĂċמඵӭŠЌťǘĂɆĀ२ĉě˴உǒˌ뼷ŞƳĘʄĀġķŞь뼷ĄĂċʗŦȏˣߜĂċћ뼵뼵ΜĀˬǎ뼶ƜƚॸĻŗಶůĔƀĀˬǎǟħƜƚɁŞ뼷ŕґʸăɸľĉĀƜƚ뼶
ӃɯѺ۷ࡒĘʄшĈযĀ˥ͳΝNJЪጠŠ۵ĠΦࡡ뼷եϒĀՕNJȉŞĤɭɌĀĠƟNJȠઽʸ뼷ŪąĈĀʄ৫NJ뼶ʋභоŚӚ౨űז쨱ĈŎɸľŭĀġŚԽڄӚ౨ȉѲʹɧϜĀԽŠdžͳ΅ăෲĀΝᴂዣχƎঞĄȘʆɯϢĖĘʄĴĀκɯƥŞ뼶ʞǘᐤҠŠ༽ҠĈŎĀࡊŚĀƳߋӭӚ౨뼶ĔȏբžĝĄ˺ॎӃɯͱƜƚǡӍƜƚŶĀŕމŅ뼶
ͻĘʄŮĈŒѧǫԘĀեϒᆶŝԳŠƬďĻˢТĀसӆŠിӆĝĄڏѩě˺ӃɯĴăĻǸľĀӗމƥŞ뼶
ĤNjƄՃĘʄшĈϿĠڏѩęՏŚ֏זŠěڱĀɁŞ뼷Ʀ۵ĠĀϾӍԄӪЌѠģĝшĈϵɘ뼵मĀʗˡěڱѲ뼶ƜƚॸĞߜˣο˩ܪĀɁŞ뼷ĘʄȜĄĆĀŕՊ뼶˝މ
ƜƚॸăҨছ˝Պć06ĘʄڏѩĂɁϜЬƬݔĀ৫Ţ뼶ĔŝΪφĠŭષ۵ĠDŽˡę˺ĀஉǒˌȜ२ĉěǨ뼵ډԐढ़뼵Ќኃ뼵ঢ়ډфŠஉǒˌʪʸħĂɆ뼷ħƲĂʞĎਓǙҜǡǨλĈĀ৫ŢɆԥ뼶உǒˌԵĈĻગĉνӐКٮЌ৫Ţ뼷ͱĉၰěКĀˬǎ뼶ǩŚĀԐढ़ǂೀ)TCPV$TWPUGFGPŃĻħƜƚʔǻǭ˱뼷ŗӖਓϢĀˍ뼶06ĘʄɆƍĀĄћĂƄȕĀȞʞ뼵ՇҜƺŠџݔ뼷ŕґʸ
ćĔƀڏDŽĤмȞşҘě뼵Ĵল뼵ƜƚŶ৫ŢŗӍΡě뼶ǨŗŚōǩȞײƧʑӘϙ뼵ı҈뼵KOO[JQQ뼵ᅱᅧ뼵วѩŴĶĀƜƚ뼶ڏŠɲϜϙĝ˝ՊćĔƀݭ
АҔćĘʄϒʋභƳΟǼĤܪҠʭ뼷๗ŭĘʄȘűڏѩŞĀnjĴѲʹ
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ТŪιͲĔٯĄƦͲȒĀƂ뼷ĻĄۍĉדኁĀĄЌѠӍӃɯ˖ӪˡĀߊӿϰϰఆĨƚȡ뼷ŊĨӍĴŢϢеɘDŽڥɘ뼶뺭
ćǗŔɫ뼵55뼵ȖŠ)EJCVDžǗŔʘԭħşТĀƎĐ뼷ĉȉĉƥǎĀˈਜঞĄӚӐŠάȱͶŕȶđĀƶК뼶Ţǘߊĉ˴Ďĸ뼷ĈąĔȏǗŔʘĀৗՎ뼷ŢϢеɘDŽɘďȻīΜƦͲڏ뼶Ļ뼷ďϝǡĀŰߧƦҶ뼷ЌѠӍӃɯ˖ӪˡĀߊӿڥఆĨƚȡ뼷ŊĨӍĴŢϢеɘDŽٯɘ뼶뺭뺭
२ĉϢе˖ӪĄࢨˡŪβĀȱਢ뼷ਯȺĄćЌѠ˖Ӫˡ뼶ĂŝśɡĀЌѠκΓīƧźĢŹǜതڌŢƋҠŒũĎ뼷ąĢŹŠതćɳ뼷ĈĠɹ쨵ňĠĴȊ뼷ࡍהŢƋĀڌćϢе˖ӪĔċցΆĘ뼷ЌѠߊӿТăĖЌѠćܦΰɌʐਓϢŦƟĀnjː뼶
ͱϿߊĉ˴ˆ˽ɝĂɝĢŹĔċɝʚ쨰ϢеěǂƚȜŀNjιƈāĀʅȁĄƇĬ쨵ȺǰďĄǥʿĀӷݦȱͶŠϢеĀฑࡄʇ뼶ĂҶŗકƥ뼷ЌѠߊӿƙĀĄqӚӐȱͶrĀŀNj뼷ƦăĄڙᆃĀˈ˱뼶
ljĂċߩղϰϰĄŕՋĀ뼶ƜƚغͱϿĄȁħԚċЌѠȞײ뼵ЌѠĀŞžͱȁЌѠǔɘDŽջĤDžʅȁŢԚĂŝЌѠмŀ뼷ȚЌѠߊӿĈޡȉĔǩದćϢеԒͶ뼷ũ˧ȉŴĶӚӐʸǟȱͶ뼶ȚНʥ쨰ăĻŮʘľǗŔɫͱҽƱĎȉϢеӚӐʸǟȱͶ뼶
ſŚʘěڱȉƜƚŭƼЍěڱ٩ԏ뼷ۈिȜҬφڇʠԄӪӃɯɁ뼷ƦԄӪƜƚȜભŕęˌŒ뼶ȁˤ뼷ĞđćതڌպݰĀě֏ˡġŒĂᤋ뼷ЌѠďκӚӐĂжƬΙ뼵ƬвĀߊӿ뼶
ӍĴŢϢеɘDŽɘĄȌīϢеŕĈвĀƶʑ뼶эɘăȚȩФߊĉ˴ŢϢеŠĔඐŀNjĀȶ˸뼷ģĄƬߊĨƺĀƶʑ뼶ĴǎĄȱਢ뼶ȮŕŶĂơȉϢеԒͶĖĪĂơĀɘăˆ˽ɸľċŇĴ뼶ŚʠϵϢеɆԥϯȗශઆȓѣ49QTNFYKFG˥ʿŢۈƖŞҠě֏ˡɘDŽąĂЬз뼷ʪưФĈĀದćϢеĈߊӿȉŴĶɘ쨱ˤʋ뼷ɸľĀߊĉ˴ΞħŮđŴĶιďΚȥŪӪ뼶ĔċƄࡢħۈƖҠĀߊˌǀȗژąܔѧ쨗
ȁˤ뼷ħąŕęՃʇŞƬߊƯě뼷˄ϢеɘĈвॼ뼷κƙĖŗĪڨǴž쨰s đĈࡄNjŠƱķ뼶ǚŢϢеđϭࡄ
Nj뼷ਯȺĄćƸĀľԘġ뼷ϢеňͲďĨƴśĆĄśǘŬķͱĄȩǚˆޚƦǢ뼶ǞĎ뼷ĈƱķƷĨϢеƱ˖뼷ĂϢеƱ˖뼷ĆŪβĀǴĢƔďƬ뼶߀
s ĠɝũǽКʚϝ뼷˄ɑϢеȀŗĸdž뼶ĔĄĂƞڇϢеϨȉƸĀƤƶʑ뼶ĻŗȮqħƇĬr뼵qƧڒr뼵qƇĬr뼵qɑĆffɑгār뼵qĆĀğʑƧrDžɝƶКũ˧뼶
s ĞѩʑdžɃϢеĀѢˆ뼶ϢеƫĆĀɝʚŶ뼷ăđŮĄӕҢćŦƀ뼷ɝȠȱĀɝʚ뼷ĔƟĆĈĻĨȌīϢеŊĈĞĖĀʋĀƱʜ뼷ģĻŗӚӐŐϢеŢĆĀƱķ뼶
s ыħϢеԵĈҲĀʋ˖Ӫ뼶ϔĄҺ˱ĀȅѮѲʹ˖ӪģӖ
ŗźϢеƴīĆňķ뼷ĨdžɃŴĶĀ뼷ȮƦźŴĶŢĆмŀČƗ뼶
s źϢеƢƅĆdžɃŴĶĀ뼶ěڱĉ˴ƼƔdžɃŴĶߊĝЏʫغĀ뼶ȁˤ뼷ժዓȴ뼷ăđǙᛃ뼷ģăđߣŎǟśѢˆ뼶ȮĆĀɝŠɽʪ뼷ϢеĨѿʓƢƅĆĄdžɃŴĶƥǡǨĸĀƸ뼷ƦؼģěźŴĶƴīĆňժķŠůķ뼶
ʘľȉϢеƥǎĀˈਜŠӍĴĀɘ뼷ăȚĻŗźĆŨэТŪιͲ뼷ƑȶđĀĄĻŗƬĆĀߊĨƺŠϢеĀƫǼ߀뼶
JTKUVKPG)COCTTCĄ49QTNFYKFGɽઠ뼶49QTNFYKFGĄĂؽƖҠۈŝŚʠϵĀϢеɆԥϯȗශઆȓѣ뼷шĈο˩ࡒĀě֏ǀԥ뼶˽ȓѣĪĀۈƖҠӿʗɠħϢеǭȉě֏ȠȱĀјƶ뼶٩ƢނŰ뼷ɑˢˈȉJTKUVKPGԒͶ뼶Ǘ쨰EJTKUVKPGICOCTTCNTCYQTNFYKFGEQO뺭
76JUNE-JULY 2015
qɘăȚȩФߊĉ˴ŢϢеŠĔඐŀNjĀȶ˸뼷ģĄƬߊĨƺĀƶʑ뼶ĴǎĄȱਢ뼶ȮŕŶĂơȉϢеԒͶĖĪĂơĀɘăˆ˽ɸľċ
ŇĴ뼶rCHRISTINE GAMARRA
LRA WorldwideɽઠؽƖҠۈ
ƢԺ
76 Chinese Knowledgeindd 76 24515 1153 am
IBC IBTM China ADindd 50 13515 833 pm
ಌϾ٧
7 Sabah Tourism Board ADindd 7 24515 1235 pm
64JUNE-JULY 2015
53-68 Australia Supplementindd 64 24515 404 pm
65JUNE-JULY 2015
53-68 Australia Supplementindd 65 24515 404 pm
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53-68 Australia Supplementindd 66 24515 405 pm
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E X P E R I E N C E U N F O R G E T T A B L E E V E N T S
S Y D N E Y rsquo S M O S T U N I Q U E V E N U E
A U S T R A L I A NT E C H N O L O G Y P A R K
CONFERENCES I EXHIBIT IONS I CORPORATE MEET INGS
TRAINING I FASHION I PRODUCT LAUNCHES
AND MUCH MORE
salesatpcomauPh +61 2 9209 4220wwwatpcomau2 Locomotive StreetEveleigh 2015
53-68 Australia Supplementindd 67 24515 405 pm
68JUNE-JULY 2015
AD
Contentindd 5 261114 1051 am53-68 Australia Supplementindd 68 24515 1146 am
69JUNE-JULY 2015
Engage
From April 30 to May 10 a total of 235 million visitors ndash including 153000 international attendees ndash took part in 200 events conducted throughout host venue Coex from culture exhibitions and conventions to promotions performances and even a beer festival all of which served as an effective marketing platform for the clusterrsquos stakeholders
Among the major events Asiamania a multi-nation business and cultural trade show running from April 30 to May 3 included promotional booths from Korea Japan China and Russia each exhibiting various cultural assets from across the region Contributing to the local MICE presence was the Seoul Tourism Organization whose promotional stand was modeled after
C-FESTIVAL IN SEOUL DRAWS
GLOBAL AUDIENCETHE INAUGURAL
ldquoC-FESTIVALrdquo PROMOTED THE
CAPABILITIES OF A NEWLY-FORMED
GANGNAM-BASED ldquoMICE CLUSTERrdquo
OF EVENT VENUES SHOPPING AND
ENTERTAINMENT PROVIDERS
Seoulrsquos ancient city walls while the Korea Tourism Organization stand introduced visitors to other national destinations Other key events included a ldquoCulture Techrdquo fair and a ldquoCreative Urdquo exhibition zone The festival was organised by the World Trade Center Seoul MICE Cluster Committee
Created to increase competitiveness and allow for joint marketing strategies among members the MICE Cluster initiative unites 13 major companies involved in the business events community including and surrounding Coex which along with the nearby Korea World Trade Center was recently designated a ldquoSpecial MICE Tourist Zonerdquo by local government agencies Members also include business hotels department stores entertainment complexes PCOs and more such as Korean entertainment agency SM Entertainment which appointed K-pop stars EXO as official C-Festival ambassadors
In addition to the festivalrsquos promotional benefits for its members the ROI across 11 days also demonstrated the effectiveness of the event The Coex Seven Luck Casino a foreigners-only
venue for example saw a 401 percent increase in custom compared with the same period in 2014 while the five-star Grand InterContinental Seoul Parnas ndash also part of the complex ndash saw a 209 percent increase in room occupancy over the same comparative duration
ldquoThrough our first C-Festival we were able to see both new growth and the take-off of the MICE industry which is still a new industry for Seoulrdquo said Coex president and CEO Byun Bokyung He went on to affirm his commitment to ldquocontinue building and showcasing diverse content in order for the Korea World Trade Center to become the centre of the MICE industryrdquo
Stephen Kwak an assistant manager at the Seoul Tourism Organization agreed with the growth potential of the C-Festival in the coming years saying ldquoIt helped Seoul by emphasising various tourist attractions that MICE delegates would enjoy visiting during their stayrdquo With the weekend proving the most popular for Asiamania Kwak said that feedback for the Seoul booth was positive with visitors remarking that it ldquowell-represented the cityrsquos diverse offeringsrdquo
Love Heart Project
WORDS BEN JORDAN
69 Engage Coexindd 69 24515 1149 am
70JUNE-JULY 2015
Engage
With many UNESCO-heritage listed sites and venues in the world to choose from one group chose the much revered West Lake in Hangzhou as the centrepiece for an event Some 90 guests from Canadarsquos York House School travelled to the picturesque destination for a cultural trip planned around a golf tournament
The guests arrived at Hangzhou Sofitel Westlake Hotel on the first day What awaited them was a lavish welcome cocktail and gala dinner set up at the Sky Garden with views of West Lake as its background
The next day was where the program truly began Guests were divided into two groups ndash the Golf group and Parents-Child group ndash according to what guests preferred The group for golf headed for a friendly tournament at Fuchun Resort Golf Club while the other enjoyed a spa session and a tea tasting ceremony The children spent time at Zoo Coffee a creative club located in a shopping mall where its unique set-up resembled a quiet forest wonderland with a myriad of wild animals
Guests then went for a boat ride over West Lake and watched a large landscape live performance created by three renowned directors ndash Zhang
WEST LAKE STORY
A TRIP PLANNED AROUND HANGZHOUrsquoS REVERED WEST LAKE TELLS OF THE DESTINATIONrsquoS RICH
CULTURE AND SCENIC STORIES
Yi Mou Wang Chao Ge and Fan Yue Guests visited the largest isle in West Lake which is called ldquoThree Pools Mirroring the Moonrdquo and covers an area of 6000 square metres The shadow of the isle the elegant garden and the scenic beauty combined makes the isle one of the top 10 West Lake attractions particularly popular during the Mid-Autumn Festival
The group also visited the ancient He Fang Street which has a profound history Consisting of the historical commercial civil and architectural culture of Hangzhou it is the best place
to get acquainted with the destination Groups also enjoyed the ldquoSong Cheng Eternal Loverdquo drama which is known as one of the more acclaimed shows in the world The performance describes the hardship of Liang Zhu ancients the magnificence of Song Palace the fierce battle of Yue Gu Jun the song of Liang Shan Bo and Zhu Ying Tai and the song of the white snake and Xu Xian These stories are told through a spectacular display of sound light and stage effects
70JUNE-JULY 2015
Sofitel Hangzhou Westlake Hotel
Golf tournament
70 Engage Hangzhouindd 70 24515 1149 am
71JUNE-JULY 2015
Engage
Aprilrsquos Wine Down Wednesday organised by ACI HR Solutions and Biz Events Asia gave guests the privilege of a first look at the new Club Lounge at Hotel
Jen Tanglin Singapore (formerly known as Traderrsquos Hotel at Cuscaden Road) Over 90 professionals from
the MICE travel tourism and hospitality sectors networked over drinks and a buffet spread with an
impressive display of sweet treats Guests also had the chance to look at guest rooms on the newly revamped
Club Floor The event was sponsored by Hotel Jen Tanglin Singapore and duetto
HAPPY SNAPS
FROM WINE DOWN
WEDNESDAY
71 Engage Hotel Jen WDWindd 71 24515 1149 am
72JUNE-JULY 2015
ćľŅǴŭƀ뼷āĶɽĄŗۍĉדĀϝĀŞ뼵ϾĀЌѠͱກĀěɁǟħކՠĀǚ뼶ĔȏϝĀŞ뼵ЌѠŠěɁǨͳȩĀĄqಌϾr뼷খأćӃɯӍЌѠ˖Ӫˡġ뼷ĉĶǨɶᅆŠڥĀďĄಌϾĀǃɩ뼷ƦϿĠě֏˺ॎӃɯģĝćĞƶѲʑħϢеǙҜಌϾɆԥ뼶ȁˤ뼷ĔĂʿāĶјǭŗqಌϾrǟħ٧Āǂʚ뼶
ľŅǴċʃ뼷āĶćĂȏοȢКɁʸˋˡʭĀʗˡĉՂNjȒŠğʑ뼷ɝŴĶƧħqಌϾrĪǭػ쨵ĖqಌϾrĴ뼷ƣźŴĶԒĞĖƇĬ쨵뼶ӗęĠĀĉĀƫĄ쨰qಌϾrźŴĶԒĞĖŕķ౯ĀЌѠŠԚċЌѠȞײ뼶ȆƻɝӍqۈिrǟħĂċŞҠƣźŴĶԒĞĖƇĬĴ뼷āĶǨīĖĀĄ쨰NJ뼵Ġʻ뼵Ljǥ뼵ݶиĀʇҌŠȱਢɁ뼶
ឧࡢ뼷ભȘʆĉˍĂĀۈिȢćᎴŐ뼷Ʀďě֏ˡĎĸ뼷ۈिŞҠஅƧĂԿԵĈवƺĀęኧ뼷ڇۃŎƼЍĀԄӪӃɯĉՂǡϰ뼶āĶȠƱ뼷ĔĂԿęĀ
ኧďĄࡒĀNJ뼶ȁˤ뼷āĶјǭŗလिNJۈǟħĔĂʿĀǚǦ뼷ŗĸdžفĀƄਬƺ뼶လف˧ǘdž뼷χƎǢĈԣŭĀ뼷ĄġŚŕƳĀهƞ뼷ԵĈqġŚσفƥيrĀݔ؆뼶அƧƜƚॸćॸĂɁƜƚĂƟ뼷фĘĀလفӲ˴ƄΡȸĠɹ뼵śĠɹ૨뼷ĝđħфĪҍ۵ӲĂśȥſƄᐻĀσ뼶ƄΡۈिŞҠƧƍͳ뼷ƄΡȺໆѲĈĠĬϵɘ뼷ۈि˧ăěģăˆϚȺNJĀ뼶
ćĔċˊʃ၅٧ƀ뼷źāĶĎĂŐΥҨqಌϾrĔċӛʚ뼷ĞĂĞǨͳȩĀĖЪĄƇĬ쨵Ⱥǰ뼷ಌϾ˄ăĂǭđᔐ쨱ಌϾģăĂǭ୨ăĻӍ뼶ŮđāĶҕċԳʇĞĂĞ뼷ȺǰāĶƲĐĝŀƜćಌϾƥġ쨰NJ뼵Ĵǎ뼵Ծ뼵ϔϙŠ뼷ĔĂȏŢāĎĸďĄಌϾ뼶ůķƜćȆĪ뼷ƓěŀƜġĀŇƂ뼷ŕȶđĀĄģđΓīΰĢŹ뼶ڒ
Ƿ୯փఔŨ쨗
ಌϾħˀ좄
ŭʃʃ
ǚтƂύĘʄӃɯٲ뼶ɑջ୯ѮąƬϢеϨȉʇĀ
ȶđȡ뼶
$KXGPVUۈि뼷KDVOſŚĂĀۈिϱǭɆ
$KXGPVUۈिĄŗĪƯĀě˴ӍϱǭЋƶɆ
ȱĈŪ
ɽৠ٧elbizeventsasiacom
௱ᅒ
Ѻᙕĉginabizeventsasiacom
ఫઽ
ৠ٧kristiebizeventsasiacom
72JUNE-JULY 2015
72 Chinese Editorial Lettersindd 72 24515 1150 am
73JUNE-JULY 2015
73MAY 2015
ƼЍ˗ՅЌѠ˥ʿಌϾЌѠˡϘċȞײʗ२ĉƯ뼷ħಌϾЌѠǭąƼĤĀԶѤ뼷ģǞơըdž˽ȞײŢƍͳಌϾӃDŽĀăגɸɾ뼶˗ՅЌѠ२ĉƯȜƍͳѲʹȉಌϾժΆʪʸćĂŐ뼷ƯʭѲʹҺʓа뼷ɡӴĀԜӍࠒΙĀ˝ՊƑħϭދ뼶ȮύNjęϙѲʹ+CEQDWEEKѲʹ˄ύʕᘶƋʕǟĀĻːࢬѱΙǝ뼷ĖƋʕďĀՒŞጣ뼷ǞĖƬԐԵ뼷ఁบጣ뼷৯χƯغĉ˴˖뼷ƲĂċժΆĝɩĖߙϜߝ뼶
ć˗ՅЌѠ२ĉƯĘ뼷ȜĈʈʞɩľߙϜাۋĀƯغĉ˴ΏDŽ˖Ӫ뼷ȺġಗĂǩDŽ؈ǂೀ뼵Ăǩೀ뼵Ăǩ˗Յਓĉ˴뼷ŗӍĂǩƼЍਓϢ˖Ӫǀȗ뼷ŴĶȜࡄħਓϢĘԭċȡĀ˖Ӫ뼶źƲʞऒĀਓϢʠߔಌϾӃDŽĀχ₈Ƭʇ뼶
ĤȀะɸľʞĎĢſŚʘ뼵96뼵չՍȓѣ뼵ՍၽݭDŽ뼵ଔӘݭDŽŠײĀӅśଋąύݔƬЌѠמćĤȀะऄЌѠঢ়ډЌťࢨƬЌѠݔDŽĀмȞॏě뼶ćॏěĘ뼷ڏˡߊͳȩˋśଋਓॏ˽מćƼЍĀŕĤмˡ뼶5ampŚܕߝĈՃȓѣ쨞ĤȀะ쨟ɽઠKUCڱӍěجƖҠӍūǕ쨣Ӄɯ뼵ƱůۈGGJCPԶФ뼷ˤơƜƚħęŝՇҜąĂċĻŗःˤιȸ뼵จęĉȱͶŠąݔƬЌѠŕĤƚяĀĂċݘČƯě뼶
73JUNE-JULY 2015
ɾϒǛТঢ়ЌѠמġŕęĀΪӃࢰȞײǛĎӽȜɘɾϒ⏜ࠑ뼶٩ʹćŭũˡ뼷⏜ࠑǛĎӽʇҌȜшĈǎϢӭ뼷˄ѲĈǚϗᤂːƶМĀěڱӍƜƚɁŞ뼷ಗƪċၰěढ़Šċěڱढ़뼶ˤơş֏ϝĄҬŅŭǛТঢ়ЌѠמȉ1TKGPVCN5GC8KNNCUCPFQVGNQORCP[VFڑ፴ৗڱćǘ⏜ࠑũѲ˟ȷǛĎӽЌѠŗĎĀԨĂċϝ뼶
क़Ś쨞OCTCӘЌѠӍʇҌ҈ثQVGNU4GUQTVU쨟ǘඳୌसӘራҠũѲĀ҈ثӘЌѠ쨞OCTC$CPIMQM쨟ć˥ūڏDŽąοȢКĀũˡ౯К뼶҈ثӘЌѠѲĈǎϢӭ뼵Ăċঢ়ډƄ˪േ౸뼵ĂŝʞǘljڝĀЌť뼵ĂċĐɒذƬʇħМƬĀƄჾКၰěढ़뼷ŗӍƪċĠβĨढ़뼶ĠβĨढ़ĀʋύරඌغŪ뼷ĻźӖĀĢƔʾϞɌʭ뼶ب
73 Chinese Sound Bitesindd 73 24515 430 pm
74JUNE-JULY 2015
ŊĈĉĻŗΞĘʄĄĂǝƄՃĻĨ뼵ĠĠӴĀŚęĝ뼶ȺۍĉדĀटĐę뼵ᇱЉĀΝբŠƍͳĀ϶ᇫሊş֏ĀŀƚໆѲȢĄġŚǀ뼶ȮϾĀʁĤҠ뼵ăߟĀĤĐŞઝǒҠĖōǩĀʋභ뼷ĘʄƄĴƄăćᄏƜƺŠŀƯ뼶
ĘʄĨŪħġŚě֏ˡĀȶ뼷פą؈ŠӃɯٲŢ˺ॎӃɯˡӪĀڇŠ؈ॸဩ뼷ԨĂĈϙʲɫĄˬιʘĀşТ뼷ȺˢϞవȘʆęΝ뼶ăΡǷȮċŚŝǝΝśşǡϰĘʄ뼷ĝĨڨǷŗŕŨĀĴǎĖТ뼶ĘʄӃɯٲŚӃɯਇɘǥːϵŀȩФ뼷ύǘĈŎԭħϔϙĀιʘ뼷ĘʄƲŭĝڇۃąƞęՏŚěڱӍ֏זĖĔƀڏDŽ뼷Ȇġďಗą(QTOWNCวݭġŚę˺ظ뼵ցЍ҈뼷ŗӍɩᕹϝĀĘʄŚĴظঌєŠĘʄŚǗΆ뼶
ϝĀŞϯȗȓѣӍƜƚॸȓѣXGPVU6TCXGNUKCƼЍჼƂɽǀȗCZCPVCUWYCPćă΅ǡŗ+ɮŝĀǻśଋąćĘʄڏDŽĀŚě˺Ӄɯűזě쨞+6JKPC쨟뼶Ŵćˈɩ$KXGPVUۈिਲ਼ɝĴȩФ뼷ĘʄćĔŭƀşŀąňęĀȻ뼷ƦؼĝĄŎᇫሊĀƶˋş֏뼶
qŢǘěغڱĎĸ뼷ĘʄĻĸԵĂНĈϙʲɫ뼷ƦؼąƄՃĻĨ뼶פąЌѠƥʋ뼷ĘʄŃĈňĠăǜՏĀɁŞŗӍԵĈȆŞɡĀբžŴĶ˝Պ뼶r
ěڱɁŞҤćĘʄĘʄшĈϿĠęՏě֏Ɂࢰ뼶ĘʄĤŚűז֏ƺĀŚڇۃġķďĄȺġĂċŕԵזӍƜƚɁࢰ뼷ƦؼģĄĠŭĎŚޱǫʕˡѩŞ뼶ĘʄȘűě֏ġķģĄڏěĀז֏ԨĂċډĀŚě֏ɁŞ뼷ƑĄڏѩĂȸ֏ěƂĀχџ˝Պ뼶ԨĂċџলĀɁŞĄĘʄŚěڱġķ뼶ĔċŗڏѩęՏŚěڱ뼵ԄӪΡƦʄʭʋĀěڱġķŞހŝݖઽͲġķ뼷ʁƶdž
Ęʄě֏ˡLjϋ˓ஸ
Ǘ˸뼷ȉʋභоŚӚ౨եȠʫ뼷ιʘѲƶϔŨຂ뼷ŞȗʞīĐћয뼶ěڱġķшĈĂċǚϗːƶМ뼷ĻગĉĀƄჾՏၰěढ़ŠċęŇăDž뼵ɧϜᰋࡊĀĠβĨěڱढ़뼷ߴĈŕϵɘĀƬڐͶՕӍǜཥѲ뼶ˤʋ뼷ěڱġķʭģѲɪĀʁƶեęЌѠ뼷шĈǎբҍϾϢӭ뼷ѲӍěڱԜӝ˖ӪमƼ뼷ĻӖՏĀěڱŠƜƚ뼶qrƼЍΡ뼵2ʠĉěӍͶԉěڱ뼵ljۈिş֏ݭDŽŭěŗӍġŚŭĘʄȘűěũDZȐၰĝćĔƀڏDŽ뼷˄ɩĖƶ뼶
ĘʄŕĤɁࢰ숯숯Śŝě֏ġķ쩑ӅNJǩ؆ħ0CVKQPCNZJKDKVKQPCPF
QPXGPVKQPGPVGT쨞5JCPIJCK쨟뼷Һ؆q0쨞5JCPIJCK쨟r쩓Āśƍ뼷ȜźϿĠۈƖŞҠĀതڌŢƋᓮƔ˫ɡ뼶Śŝě֏ġķύŚŝԄӪˌŠĘʄ؈ʸǟդӚ뼷ɽӚ౨ǚϗħоːƶМ뼷؆Șʆƥŕ뼶ě֏ġķшĈоːƶМĀبʭ֏ɁŠоːƶМĀبʋ֏Ɂ뼶بʭ֏ɁಗċęՏ֏ढ़Šċ٣ܪևŇĀ֏ढ़뼶ƲĂċęՏ֏ढ़ĀǚϗħːƶМ뼷ևŇĀ֏ढ़קːƶМ뼷խǫߴĻˢТ֏ढ़뼶ˤʋ뼷Śŝě֏ġķģѲĈċęŇăDžĀěڱढ़뼷ĻગĂχƁԮĉăDž뼶ǟħϝǡȘʆĘǚϗŕę뼵njːŕƬĀě֏ෞʸɆϝ뼷Śŝě֏ġķנמˀ뼵ઝǒ뼵Ԑߺ뼵ǘĂɆ뼷ŃѲĈѩȓ뼵Ԅˡġķ뼵ɪЌѠDžѲ뼶
Ĉqʁƶแrƥ؆ĀĘʄŗȺযĀęڇۃĀӃɯѺ۷ࡒNJЪጠŗӍՏĀŚě֏ƜƚǡĎڏѩ뼶
ǚтƂ
NJ졿ఫ
74-75 Chinese Cover Storyindd 74 24515 1150 am
75JUNE-JULY 2015
qύǘĈŎԭħϔϙĀιʘ뼷ĘʄƲŭĝڇۃąƞęՏŚěڱӍ֏זĖĔƀڏDŽ뼶r
ːĘʄӃɯٲŚӃɯਇɘǥ
ȞЌѠ뼶ĔŝЌѠŮĈǎϢӭ뼷Ӛ౨ǕǻύĂƁڝƬĀūǕݱɽˌ쨞Ӛǘŭͳ쨟ǨϐӚƦŪ뼶
ĻગĠǩਓϢ뼷ƦؼшĈۍĉٵґĀƬסĐɒذŠʕђĀϜٲ뼷ґʸˈƞՏĀƜƚ뼶ĀѲʹĄǘŗǡΟǼĀϜٲϐҜȥŪ뼷ƧȺŒŞ΄ąˈľŅȉλĎĀȗЯ뼷ŐଟĀŬǰƅ뼶
ԨĂċກĀɁŞקĄк˟뼶к˟ĄĂċמඵӭŠЌťǘĂɆĀ२ĉě˴உǒˌ뼷ŞƳĘʄĀġķŞь뼷ĄĂċʗŦȏˣߜĂċћ뼵뼵ΜĀˬǎ뼶ƜƚॸĻŗಶůĔƀĀˬǎǟħƜƚɁŞ뼷ŕґʸăɸľĉĀƜƚ뼶
ӃɯѺ۷ࡒĘʄшĈযĀ˥ͳΝNJЪጠŠ۵ĠΦࡡ뼷եϒĀՕNJȉŞĤɭɌĀĠƟNJȠઽʸ뼷ŪąĈĀʄ৫NJ뼶ʋභоŚӚ౨űז쨱ĈŎɸľŭĀġŚԽڄӚ౨ȉѲʹɧϜĀԽŠdžͳ΅ăෲĀΝᴂዣχƎঞĄȘʆɯϢĖĘʄĴĀκɯƥŞ뼶ʞǘᐤҠŠ༽ҠĈŎĀࡊŚĀƳߋӭӚ౨뼶ĔȏբžĝĄ˺ॎӃɯͱƜƚǡӍƜƚŶĀŕމŅ뼶
ͻĘʄŮĈŒѧǫԘĀեϒᆶŝԳŠƬďĻˢТĀसӆŠിӆĝĄڏѩě˺ӃɯĴăĻǸľĀӗމƥŞ뼶
ĤNjƄՃĘʄшĈϿĠڏѩęՏŚ֏זŠěڱĀɁŞ뼷Ʀ۵ĠĀϾӍԄӪЌѠģĝшĈϵɘ뼵मĀʗˡěڱѲ뼶ƜƚॸĞߜˣο˩ܪĀɁŞ뼷ĘʄȜĄĆĀŕՊ뼶˝މ
ƜƚॸăҨছ˝Պć06ĘʄڏѩĂɁϜЬƬݔĀ৫Ţ뼶ĔŝΪφĠŭષ۵ĠDŽˡę˺ĀஉǒˌȜ२ĉěǨ뼵ډԐढ़뼵Ќኃ뼵ঢ়ډфŠஉǒˌʪʸħĂɆ뼷ħƲĂʞĎਓǙҜǡǨλĈĀ৫ŢɆԥ뼶உǒˌԵĈĻગĉνӐКٮЌ৫Ţ뼷ͱĉၰěКĀˬǎ뼶ǩŚĀԐढ़ǂೀ)TCPV$TWPUGFGPŃĻħƜƚʔǻǭ˱뼷ŗӖਓϢĀˍ뼶06ĘʄɆƍĀĄћĂƄȕĀȞʞ뼵ՇҜƺŠџݔ뼷ŕґʸ
ćĔƀڏDŽĤмȞşҘě뼵Ĵল뼵ƜƚŶ৫ŢŗӍΡě뼶ǨŗŚōǩȞײƧʑӘϙ뼵ı҈뼵KOO[JQQ뼵ᅱᅧ뼵วѩŴĶĀƜƚ뼶ڏŠɲϜϙĝ˝ՊćĔƀݭ
АҔćĘʄϒʋභƳΟǼĤܪҠʭ뼷๗ŭĘʄȘűڏѩŞĀnjĴѲʹ
74-75 Chinese Cover Storyindd 75 24515 1151 am
76JUNE-JULY 2015
ТŪιͲĔٯĄƦͲȒĀƂ뼷ĻĄۍĉדኁĀĄЌѠӍӃɯ˖ӪˡĀߊӿϰϰఆĨƚȡ뼷ŊĨӍĴŢϢеɘDŽڥɘ뼶뺭
ćǗŔɫ뼵55뼵ȖŠ)EJCVDžǗŔʘԭħşТĀƎĐ뼷ĉȉĉƥǎĀˈਜঞĄӚӐŠάȱͶŕȶđĀƶК뼶Ţǘߊĉ˴Ďĸ뼷ĈąĔȏǗŔʘĀৗՎ뼷ŢϢеɘDŽɘďȻīΜƦͲڏ뼶Ļ뼷ďϝǡĀŰߧƦҶ뼷ЌѠӍӃɯ˖ӪˡĀߊӿڥఆĨƚȡ뼷ŊĨӍĴŢϢеɘDŽٯɘ뼶뺭뺭
२ĉϢе˖ӪĄࢨˡŪβĀȱਢ뼷ਯȺĄćЌѠ˖Ӫˡ뼶ĂŝśɡĀЌѠκΓīƧźĢŹǜതڌŢƋҠŒũĎ뼷ąĢŹŠതćɳ뼷ĈĠɹ쨵ňĠĴȊ뼷ࡍהŢƋĀڌćϢе˖ӪĔċցΆĘ뼷ЌѠߊӿТăĖЌѠćܦΰɌʐਓϢŦƟĀnjː뼶
ͱϿߊĉ˴ˆ˽ɝĂɝĢŹĔċɝʚ쨰ϢеěǂƚȜŀNjιƈāĀʅȁĄƇĬ쨵ȺǰďĄǥʿĀӷݦȱͶŠϢеĀฑࡄʇ뼶ĂҶŗકƥ뼷ЌѠߊӿƙĀĄqӚӐȱͶrĀŀNj뼷ƦăĄڙᆃĀˈ˱뼶
ljĂċߩղϰϰĄŕՋĀ뼶ƜƚغͱϿĄȁħԚċЌѠȞײ뼵ЌѠĀŞžͱȁЌѠǔɘDŽջĤDžʅȁŢԚĂŝЌѠмŀ뼷ȚЌѠߊӿĈޡȉĔǩದćϢеԒͶ뼷ũ˧ȉŴĶӚӐʸǟȱͶ뼶ȚНʥ쨰ăĻŮʘľǗŔɫͱҽƱĎȉϢеӚӐʸǟȱͶ뼶
ſŚʘěڱȉƜƚŭƼЍěڱ٩ԏ뼷ۈिȜҬφڇʠԄӪӃɯɁ뼷ƦԄӪƜƚȜભŕęˌŒ뼶ȁˤ뼷ĞđćതڌպݰĀě֏ˡġŒĂᤋ뼷ЌѠďκӚӐĂжƬΙ뼵ƬвĀߊӿ뼶
ӍĴŢϢеɘDŽɘĄȌīϢеŕĈвĀƶʑ뼶эɘăȚȩФߊĉ˴ŢϢеŠĔඐŀNjĀȶ˸뼷ģĄƬߊĨƺĀƶʑ뼶ĴǎĄȱਢ뼶ȮŕŶĂơȉϢеԒͶĖĪĂơĀɘăˆ˽ɸľċŇĴ뼶ŚʠϵϢеɆԥϯȗශઆȓѣ49QTNFYKFG˥ʿŢۈƖŞҠě֏ˡɘDŽąĂЬз뼷ʪưФĈĀದćϢеĈߊӿȉŴĶɘ쨱ˤʋ뼷ɸľĀߊĉ˴ΞħŮđŴĶιďΚȥŪӪ뼶ĔċƄࡢħۈƖҠĀߊˌǀȗژąܔѧ쨗
ȁˤ뼷ħąŕęՃʇŞƬߊƯě뼷˄ϢеɘĈвॼ뼷κƙĖŗĪڨǴž쨰s đĈࡄNjŠƱķ뼶ǚŢϢеđϭࡄ
Nj뼷ਯȺĄćƸĀľԘġ뼷ϢеňͲďĨƴśĆĄśǘŬķͱĄȩǚˆޚƦǢ뼶ǞĎ뼷ĈƱķƷĨϢеƱ˖뼷ĂϢеƱ˖뼷ĆŪβĀǴĢƔďƬ뼶߀
s ĠɝũǽКʚϝ뼷˄ɑϢеȀŗĸdž뼶ĔĄĂƞڇϢеϨȉƸĀƤƶʑ뼶ĻŗȮqħƇĬr뼵qƧڒr뼵qƇĬr뼵qɑĆffɑгār뼵qĆĀğʑƧrDžɝƶКũ˧뼶
s ĞѩʑdžɃϢеĀѢˆ뼶ϢеƫĆĀɝʚŶ뼷ăđŮĄӕҢćŦƀ뼷ɝȠȱĀɝʚ뼷ĔƟĆĈĻĨȌīϢеŊĈĞĖĀʋĀƱʜ뼷ģĻŗӚӐŐϢеŢĆĀƱķ뼶
s ыħϢеԵĈҲĀʋ˖Ӫ뼶ϔĄҺ˱ĀȅѮѲʹ˖ӪģӖ
ŗźϢеƴīĆňķ뼷ĨdžɃŴĶĀ뼷ȮƦźŴĶŢĆмŀČƗ뼶
s źϢеƢƅĆdžɃŴĶĀ뼶ěڱĉ˴ƼƔdžɃŴĶߊĝЏʫغĀ뼶ȁˤ뼷ժዓȴ뼷ăđǙᛃ뼷ģăđߣŎǟśѢˆ뼶ȮĆĀɝŠɽʪ뼷ϢеĨѿʓƢƅĆĄdžɃŴĶƥǡǨĸĀƸ뼷ƦؼģěźŴĶƴīĆňժķŠůķ뼶
ʘľȉϢеƥǎĀˈਜŠӍĴĀɘ뼷ăȚĻŗźĆŨэТŪιͲ뼷ƑȶđĀĄĻŗƬĆĀߊĨƺŠϢеĀƫǼ߀뼶
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76JUNE-JULY 2015
qɘăȚȩФߊĉ˴ŢϢеŠĔඐŀNjĀȶ˸뼷ģĄƬߊĨƺĀƶʑ뼶ĴǎĄȱਢ뼶ȮŕŶĂơȉϢеԒͶĖĪĂơĀɘăˆ˽ɸľċ
ŇĴ뼶rCHRISTINE GAMARRA
LRA WorldwideɽઠؽƖҠۈ
ƢԺ
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IBC IBTM China ADindd 50 13515 833 pm
ಌϾ٧
7 Sabah Tourism Board ADindd 7 24515 1235 pm
65JUNE-JULY 2015
53-68 Australia Supplementindd 65 24515 404 pm
66JUNE-JULY 2015
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67JUNE-JULY 2015
E X P E R I E N C E U N F O R G E T T A B L E E V E N T S
S Y D N E Y rsquo S M O S T U N I Q U E V E N U E
A U S T R A L I A NT E C H N O L O G Y P A R K
CONFERENCES I EXHIBIT IONS I CORPORATE MEET INGS
TRAINING I FASHION I PRODUCT LAUNCHES
AND MUCH MORE
salesatpcomauPh +61 2 9209 4220wwwatpcomau2 Locomotive StreetEveleigh 2015
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AD
Contentindd 5 261114 1051 am53-68 Australia Supplementindd 68 24515 1146 am
69JUNE-JULY 2015
Engage
From April 30 to May 10 a total of 235 million visitors ndash including 153000 international attendees ndash took part in 200 events conducted throughout host venue Coex from culture exhibitions and conventions to promotions performances and even a beer festival all of which served as an effective marketing platform for the clusterrsquos stakeholders
Among the major events Asiamania a multi-nation business and cultural trade show running from April 30 to May 3 included promotional booths from Korea Japan China and Russia each exhibiting various cultural assets from across the region Contributing to the local MICE presence was the Seoul Tourism Organization whose promotional stand was modeled after
C-FESTIVAL IN SEOUL DRAWS
GLOBAL AUDIENCETHE INAUGURAL
ldquoC-FESTIVALrdquo PROMOTED THE
CAPABILITIES OF A NEWLY-FORMED
GANGNAM-BASED ldquoMICE CLUSTERrdquo
OF EVENT VENUES SHOPPING AND
ENTERTAINMENT PROVIDERS
Seoulrsquos ancient city walls while the Korea Tourism Organization stand introduced visitors to other national destinations Other key events included a ldquoCulture Techrdquo fair and a ldquoCreative Urdquo exhibition zone The festival was organised by the World Trade Center Seoul MICE Cluster Committee
Created to increase competitiveness and allow for joint marketing strategies among members the MICE Cluster initiative unites 13 major companies involved in the business events community including and surrounding Coex which along with the nearby Korea World Trade Center was recently designated a ldquoSpecial MICE Tourist Zonerdquo by local government agencies Members also include business hotels department stores entertainment complexes PCOs and more such as Korean entertainment agency SM Entertainment which appointed K-pop stars EXO as official C-Festival ambassadors
In addition to the festivalrsquos promotional benefits for its members the ROI across 11 days also demonstrated the effectiveness of the event The Coex Seven Luck Casino a foreigners-only
venue for example saw a 401 percent increase in custom compared with the same period in 2014 while the five-star Grand InterContinental Seoul Parnas ndash also part of the complex ndash saw a 209 percent increase in room occupancy over the same comparative duration
ldquoThrough our first C-Festival we were able to see both new growth and the take-off of the MICE industry which is still a new industry for Seoulrdquo said Coex president and CEO Byun Bokyung He went on to affirm his commitment to ldquocontinue building and showcasing diverse content in order for the Korea World Trade Center to become the centre of the MICE industryrdquo
Stephen Kwak an assistant manager at the Seoul Tourism Organization agreed with the growth potential of the C-Festival in the coming years saying ldquoIt helped Seoul by emphasising various tourist attractions that MICE delegates would enjoy visiting during their stayrdquo With the weekend proving the most popular for Asiamania Kwak said that feedback for the Seoul booth was positive with visitors remarking that it ldquowell-represented the cityrsquos diverse offeringsrdquo
Love Heart Project
WORDS BEN JORDAN
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70JUNE-JULY 2015
Engage
With many UNESCO-heritage listed sites and venues in the world to choose from one group chose the much revered West Lake in Hangzhou as the centrepiece for an event Some 90 guests from Canadarsquos York House School travelled to the picturesque destination for a cultural trip planned around a golf tournament
The guests arrived at Hangzhou Sofitel Westlake Hotel on the first day What awaited them was a lavish welcome cocktail and gala dinner set up at the Sky Garden with views of West Lake as its background
The next day was where the program truly began Guests were divided into two groups ndash the Golf group and Parents-Child group ndash according to what guests preferred The group for golf headed for a friendly tournament at Fuchun Resort Golf Club while the other enjoyed a spa session and a tea tasting ceremony The children spent time at Zoo Coffee a creative club located in a shopping mall where its unique set-up resembled a quiet forest wonderland with a myriad of wild animals
Guests then went for a boat ride over West Lake and watched a large landscape live performance created by three renowned directors ndash Zhang
WEST LAKE STORY
A TRIP PLANNED AROUND HANGZHOUrsquoS REVERED WEST LAKE TELLS OF THE DESTINATIONrsquoS RICH
CULTURE AND SCENIC STORIES
Yi Mou Wang Chao Ge and Fan Yue Guests visited the largest isle in West Lake which is called ldquoThree Pools Mirroring the Moonrdquo and covers an area of 6000 square metres The shadow of the isle the elegant garden and the scenic beauty combined makes the isle one of the top 10 West Lake attractions particularly popular during the Mid-Autumn Festival
The group also visited the ancient He Fang Street which has a profound history Consisting of the historical commercial civil and architectural culture of Hangzhou it is the best place
to get acquainted with the destination Groups also enjoyed the ldquoSong Cheng Eternal Loverdquo drama which is known as one of the more acclaimed shows in the world The performance describes the hardship of Liang Zhu ancients the magnificence of Song Palace the fierce battle of Yue Gu Jun the song of Liang Shan Bo and Zhu Ying Tai and the song of the white snake and Xu Xian These stories are told through a spectacular display of sound light and stage effects
70JUNE-JULY 2015
Sofitel Hangzhou Westlake Hotel
Golf tournament
70 Engage Hangzhouindd 70 24515 1149 am
71JUNE-JULY 2015
Engage
Aprilrsquos Wine Down Wednesday organised by ACI HR Solutions and Biz Events Asia gave guests the privilege of a first look at the new Club Lounge at Hotel
Jen Tanglin Singapore (formerly known as Traderrsquos Hotel at Cuscaden Road) Over 90 professionals from
the MICE travel tourism and hospitality sectors networked over drinks and a buffet spread with an
impressive display of sweet treats Guests also had the chance to look at guest rooms on the newly revamped
Club Floor The event was sponsored by Hotel Jen Tanglin Singapore and duetto
HAPPY SNAPS
FROM WINE DOWN
WEDNESDAY
71 Engage Hotel Jen WDWindd 71 24515 1149 am
72JUNE-JULY 2015
ćľŅǴŭƀ뼷āĶɽĄŗۍĉדĀϝĀŞ뼵ϾĀЌѠͱກĀěɁǟħކՠĀǚ뼶ĔȏϝĀŞ뼵ЌѠŠěɁǨͳȩĀĄqಌϾr뼷খأćӃɯӍЌѠ˖Ӫˡġ뼷ĉĶǨɶᅆŠڥĀďĄಌϾĀǃɩ뼷ƦϿĠě֏˺ॎӃɯģĝćĞƶѲʑħϢеǙҜಌϾɆԥ뼶ȁˤ뼷ĔĂʿāĶјǭŗqಌϾrǟħ٧Āǂʚ뼶
ľŅǴċʃ뼷āĶćĂȏοȢКɁʸˋˡʭĀʗˡĉՂNjȒŠğʑ뼷ɝŴĶƧħqಌϾrĪǭػ쨵ĖqಌϾrĴ뼷ƣźŴĶԒĞĖƇĬ쨵뼶ӗęĠĀĉĀƫĄ쨰qಌϾrźŴĶԒĞĖŕķ౯ĀЌѠŠԚċЌѠȞײ뼶ȆƻɝӍqۈिrǟħĂċŞҠƣźŴĶԒĞĖƇĬĴ뼷āĶǨīĖĀĄ쨰NJ뼵Ġʻ뼵Ljǥ뼵ݶиĀʇҌŠȱਢɁ뼶
ឧࡢ뼷ભȘʆĉˍĂĀۈिȢćᎴŐ뼷Ʀďě֏ˡĎĸ뼷ۈिŞҠஅƧĂԿԵĈवƺĀęኧ뼷ڇۃŎƼЍĀԄӪӃɯĉՂǡϰ뼶āĶȠƱ뼷ĔĂԿęĀ
ኧďĄࡒĀNJ뼶ȁˤ뼷āĶјǭŗလिNJۈǟħĔĂʿĀǚǦ뼷ŗĸdžفĀƄਬƺ뼶လف˧ǘdž뼷χƎǢĈԣŭĀ뼷ĄġŚŕƳĀهƞ뼷ԵĈqġŚσفƥيrĀݔ؆뼶அƧƜƚॸćॸĂɁƜƚĂƟ뼷фĘĀလفӲ˴ƄΡȸĠɹ뼵śĠɹ૨뼷ĝđħфĪҍ۵ӲĂśȥſƄᐻĀσ뼶ƄΡۈिŞҠƧƍͳ뼷ƄΡȺໆѲĈĠĬϵɘ뼷ۈि˧ăěģăˆϚȺNJĀ뼶
ćĔċˊʃ၅٧ƀ뼷źāĶĎĂŐΥҨqಌϾrĔċӛʚ뼷ĞĂĞǨͳȩĀĖЪĄƇĬ쨵Ⱥǰ뼷ಌϾ˄ăĂǭđᔐ쨱ಌϾģăĂǭ୨ăĻӍ뼶ŮđāĶҕċԳʇĞĂĞ뼷ȺǰāĶƲĐĝŀƜćಌϾƥġ쨰NJ뼵Ĵǎ뼵Ծ뼵ϔϙŠ뼷ĔĂȏŢāĎĸďĄಌϾ뼶ůķƜćȆĪ뼷ƓěŀƜġĀŇƂ뼷ŕȶđĀĄģđΓīΰĢŹ뼶ڒ
Ƿ୯փఔŨ쨗
ಌϾħˀ좄
ŭʃʃ
ǚтƂύĘʄӃɯٲ뼶ɑջ୯ѮąƬϢеϨȉʇĀ
ȶđȡ뼶
$KXGPVUۈि뼷KDVOſŚĂĀۈिϱǭɆ
$KXGPVUۈिĄŗĪƯĀě˴ӍϱǭЋƶɆ
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ɽৠ٧elbizeventsasiacom
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Ѻᙕĉginabizeventsasiacom
ఫઽ
ৠ٧kristiebizeventsasiacom
72JUNE-JULY 2015
72 Chinese Editorial Lettersindd 72 24515 1150 am
73JUNE-JULY 2015
73MAY 2015
ƼЍ˗ՅЌѠ˥ʿಌϾЌѠˡϘċȞײʗ२ĉƯ뼷ħಌϾЌѠǭąƼĤĀԶѤ뼷ģǞơըdž˽ȞײŢƍͳಌϾӃDŽĀăגɸɾ뼶˗ՅЌѠ२ĉƯȜƍͳѲʹȉಌϾժΆʪʸćĂŐ뼷ƯʭѲʹҺʓа뼷ɡӴĀԜӍࠒΙĀ˝ՊƑħϭދ뼶ȮύNjęϙѲʹ+CEQDWEEKѲʹ˄ύʕᘶƋʕǟĀĻːࢬѱΙǝ뼷ĖƋʕďĀՒŞጣ뼷ǞĖƬԐԵ뼷ఁบጣ뼷৯χƯغĉ˴˖뼷ƲĂċժΆĝɩĖߙϜߝ뼶
ć˗ՅЌѠ२ĉƯĘ뼷ȜĈʈʞɩľߙϜাۋĀƯغĉ˴ΏDŽ˖Ӫ뼷ȺġಗĂǩDŽ؈ǂೀ뼵Ăǩೀ뼵Ăǩ˗Յਓĉ˴뼷ŗӍĂǩƼЍਓϢ˖Ӫǀȗ뼷ŴĶȜࡄħਓϢĘԭċȡĀ˖Ӫ뼶źƲʞऒĀਓϢʠߔಌϾӃDŽĀχ₈Ƭʇ뼶
ĤȀะɸľʞĎĢſŚʘ뼵96뼵չՍȓѣ뼵ՍၽݭDŽ뼵ଔӘݭDŽŠײĀӅśଋąύݔƬЌѠמćĤȀะऄЌѠঢ়ډЌťࢨƬЌѠݔDŽĀмȞॏě뼶ćॏěĘ뼷ڏˡߊͳȩˋśଋਓॏ˽מćƼЍĀŕĤмˡ뼶5ampŚܕߝĈՃȓѣ쨞ĤȀะ쨟ɽઠKUCڱӍěجƖҠӍūǕ쨣Ӄɯ뼵ƱůۈGGJCPԶФ뼷ˤơƜƚħęŝՇҜąĂċĻŗःˤιȸ뼵จęĉȱͶŠąݔƬЌѠŕĤƚяĀĂċݘČƯě뼶
73JUNE-JULY 2015
ɾϒǛТঢ়ЌѠמġŕęĀΪӃࢰȞײǛĎӽȜɘɾϒ⏜ࠑ뼶٩ʹćŭũˡ뼷⏜ࠑǛĎӽʇҌȜшĈǎϢӭ뼷˄ѲĈǚϗᤂːƶМĀěڱӍƜƚɁŞ뼷ಗƪċၰěढ़Šċěڱढ़뼶ˤơş֏ϝĄҬŅŭǛТঢ়ЌѠמȉ1TKGPVCN5GC8KNNCUCPFQVGNQORCP[VFڑ፴ৗڱćǘ⏜ࠑũѲ˟ȷǛĎӽЌѠŗĎĀԨĂċϝ뼶
क़Ś쨞OCTCӘЌѠӍʇҌ҈ثQVGNU4GUQTVU쨟ǘඳୌसӘራҠũѲĀ҈ثӘЌѠ쨞OCTC$CPIMQM쨟ć˥ūڏDŽąοȢКĀũˡ౯К뼶҈ثӘЌѠѲĈǎϢӭ뼵Ăċঢ়ډƄ˪േ౸뼵ĂŝʞǘljڝĀЌť뼵ĂċĐɒذƬʇħМƬĀƄჾКၰěढ़뼷ŗӍƪċĠβĨढ़뼶ĠβĨढ़ĀʋύරඌغŪ뼷ĻźӖĀĢƔʾϞɌʭ뼶ب
73 Chinese Sound Bitesindd 73 24515 430 pm
74JUNE-JULY 2015
ŊĈĉĻŗΞĘʄĄĂǝƄՃĻĨ뼵ĠĠӴĀŚęĝ뼶ȺۍĉדĀटĐę뼵ᇱЉĀΝբŠƍͳĀ϶ᇫሊş֏ĀŀƚໆѲȢĄġŚǀ뼶ȮϾĀʁĤҠ뼵ăߟĀĤĐŞઝǒҠĖōǩĀʋභ뼷ĘʄƄĴƄăćᄏƜƺŠŀƯ뼶
ĘʄĨŪħġŚě֏ˡĀȶ뼷פą؈ŠӃɯٲŢ˺ॎӃɯˡӪĀڇŠ؈ॸဩ뼷ԨĂĈϙʲɫĄˬιʘĀşТ뼷ȺˢϞవȘʆęΝ뼶ăΡǷȮċŚŝǝΝśşǡϰĘʄ뼷ĝĨڨǷŗŕŨĀĴǎĖТ뼶ĘʄӃɯٲŚӃɯਇɘǥːϵŀȩФ뼷ύǘĈŎԭħϔϙĀιʘ뼷ĘʄƲŭĝڇۃąƞęՏŚěڱӍ֏זĖĔƀڏDŽ뼷Ȇġďಗą(QTOWNCวݭġŚę˺ظ뼵ցЍ҈뼷ŗӍɩᕹϝĀĘʄŚĴظঌєŠĘʄŚǗΆ뼶
ϝĀŞϯȗȓѣӍƜƚॸȓѣXGPVU6TCXGNUKCƼЍჼƂɽǀȗCZCPVCUWYCPćă΅ǡŗ+ɮŝĀǻśଋąćĘʄڏDŽĀŚě˺Ӄɯűזě쨞+6JKPC쨟뼶Ŵćˈɩ$KXGPVUۈिਲ਼ɝĴȩФ뼷ĘʄćĔŭƀşŀąňęĀȻ뼷ƦؼĝĄŎᇫሊĀƶˋş֏뼶
qŢǘěغڱĎĸ뼷ĘʄĻĸԵĂНĈϙʲɫ뼷ƦؼąƄՃĻĨ뼶פąЌѠƥʋ뼷ĘʄŃĈňĠăǜՏĀɁŞŗӍԵĈȆŞɡĀբžŴĶ˝Պ뼶r
ěڱɁŞҤćĘʄĘʄшĈϿĠęՏě֏Ɂࢰ뼶ĘʄĤŚűז֏ƺĀŚڇۃġķďĄȺġĂċŕԵזӍƜƚɁࢰ뼷ƦؼģĄĠŭĎŚޱǫʕˡѩŞ뼶ĘʄȘűě֏ġķģĄڏěĀז֏ԨĂċډĀŚě֏ɁŞ뼷ƑĄڏѩĂȸ֏ěƂĀχџ˝Պ뼶ԨĂċџলĀɁŞĄĘʄŚěڱġķ뼶ĔċŗڏѩęՏŚěڱ뼵ԄӪΡƦʄʭʋĀěڱġķŞހŝݖઽͲġķ뼷ʁƶdž
Ęʄě֏ˡLjϋ˓ஸ
Ǘ˸뼷ȉʋභоŚӚ౨եȠʫ뼷ιʘѲƶϔŨຂ뼷ŞȗʞīĐћয뼶ěڱġķшĈĂċǚϗːƶМ뼷ĻગĉĀƄჾՏၰěढ़ŠċęŇăDž뼵ɧϜᰋࡊĀĠβĨěڱढ़뼷ߴĈŕϵɘĀƬڐͶՕӍǜཥѲ뼶ˤʋ뼷ěڱġķʭģѲɪĀʁƶեęЌѠ뼷шĈǎբҍϾϢӭ뼷ѲӍěڱԜӝ˖ӪमƼ뼷ĻӖՏĀěڱŠƜƚ뼶qrƼЍΡ뼵2ʠĉěӍͶԉěڱ뼵ljۈिş֏ݭDŽŭěŗӍġŚŭĘʄȘűěũDZȐၰĝćĔƀڏDŽ뼷˄ɩĖƶ뼶
ĘʄŕĤɁࢰ숯숯Śŝě֏ġķ쩑ӅNJǩ؆ħ0CVKQPCNZJKDKVKQPCPF
QPXGPVKQPGPVGT쨞5JCPIJCK쨟뼷Һ؆q0쨞5JCPIJCK쨟r쩓Āśƍ뼷ȜźϿĠۈƖŞҠĀതڌŢƋᓮƔ˫ɡ뼶Śŝě֏ġķύŚŝԄӪˌŠĘʄ؈ʸǟդӚ뼷ɽӚ౨ǚϗħоːƶМ뼷؆Șʆƥŕ뼶ě֏ġķшĈоːƶМĀبʭ֏ɁŠоːƶМĀبʋ֏Ɂ뼶بʭ֏ɁಗċęՏ֏ढ़Šċ٣ܪևŇĀ֏ढ़뼶ƲĂċęՏ֏ढ़ĀǚϗħːƶМ뼷ևŇĀ֏ढ़קːƶМ뼷խǫߴĻˢТ֏ढ़뼶ˤʋ뼷Śŝě֏ġķģѲĈċęŇăDžĀěڱढ़뼷ĻગĂχƁԮĉăDž뼶ǟħϝǡȘʆĘǚϗŕę뼵njːŕƬĀě֏ෞʸɆϝ뼷Śŝě֏ġķנמˀ뼵ઝǒ뼵Ԑߺ뼵ǘĂɆ뼷ŃѲĈѩȓ뼵Ԅˡġķ뼵ɪЌѠDžѲ뼶
Ĉqʁƶแrƥ؆ĀĘʄŗȺযĀęڇۃĀӃɯѺ۷ࡒNJЪጠŗӍՏĀŚě֏ƜƚǡĎڏѩ뼶
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NJ졿ఫ
74-75 Chinese Cover Storyindd 74 24515 1150 am
75JUNE-JULY 2015
qύǘĈŎԭħϔϙĀιʘ뼷ĘʄƲŭĝڇۃąƞęՏŚěڱӍ֏זĖĔƀڏDŽ뼶r
ːĘʄӃɯٲŚӃɯਇɘǥ
ȞЌѠ뼶ĔŝЌѠŮĈǎϢӭ뼷Ӛ౨ǕǻύĂƁڝƬĀūǕݱɽˌ쨞Ӛǘŭͳ쨟ǨϐӚƦŪ뼶
ĻગĠǩਓϢ뼷ƦؼшĈۍĉٵґĀƬסĐɒذŠʕђĀϜٲ뼷ґʸˈƞՏĀƜƚ뼶ĀѲʹĄǘŗǡΟǼĀϜٲϐҜȥŪ뼷ƧȺŒŞ΄ąˈľŅȉλĎĀȗЯ뼷ŐଟĀŬǰƅ뼶
ԨĂċກĀɁŞקĄк˟뼶к˟ĄĂċמඵӭŠЌťǘĂɆĀ२ĉě˴உǒˌ뼷ŞƳĘʄĀġķŞь뼷ĄĂċʗŦȏˣߜĂċћ뼵뼵ΜĀˬǎ뼶ƜƚॸĻŗಶůĔƀĀˬǎǟħƜƚɁŞ뼷ŕґʸăɸľĉĀƜƚ뼶
ӃɯѺ۷ࡒĘʄшĈযĀ˥ͳΝNJЪጠŠ۵ĠΦࡡ뼷եϒĀՕNJȉŞĤɭɌĀĠƟNJȠઽʸ뼷ŪąĈĀʄ৫NJ뼶ʋභоŚӚ౨űז쨱ĈŎɸľŭĀġŚԽڄӚ౨ȉѲʹɧϜĀԽŠdžͳ΅ăෲĀΝᴂዣχƎঞĄȘʆɯϢĖĘʄĴĀκɯƥŞ뼶ʞǘᐤҠŠ༽ҠĈŎĀࡊŚĀƳߋӭӚ౨뼶ĔȏբžĝĄ˺ॎӃɯͱƜƚǡӍƜƚŶĀŕމŅ뼶
ͻĘʄŮĈŒѧǫԘĀեϒᆶŝԳŠƬďĻˢТĀसӆŠിӆĝĄڏѩě˺ӃɯĴăĻǸľĀӗމƥŞ뼶
ĤNjƄՃĘʄшĈϿĠڏѩęՏŚ֏זŠěڱĀɁŞ뼷Ʀ۵ĠĀϾӍԄӪЌѠģĝшĈϵɘ뼵मĀʗˡěڱѲ뼶ƜƚॸĞߜˣο˩ܪĀɁŞ뼷ĘʄȜĄĆĀŕՊ뼶˝މ
ƜƚॸăҨছ˝Պć06ĘʄڏѩĂɁϜЬƬݔĀ৫Ţ뼶ĔŝΪφĠŭષ۵ĠDŽˡę˺ĀஉǒˌȜ२ĉěǨ뼵ډԐढ़뼵Ќኃ뼵ঢ়ډфŠஉǒˌʪʸħĂɆ뼷ħƲĂʞĎਓǙҜǡǨλĈĀ৫ŢɆԥ뼶உǒˌԵĈĻગĉνӐКٮЌ৫Ţ뼷ͱĉၰěКĀˬǎ뼶ǩŚĀԐढ़ǂೀ)TCPV$TWPUGFGPŃĻħƜƚʔǻǭ˱뼷ŗӖਓϢĀˍ뼶06ĘʄɆƍĀĄћĂƄȕĀȞʞ뼵ՇҜƺŠџݔ뼷ŕґʸ
ćĔƀڏDŽĤмȞşҘě뼵Ĵল뼵ƜƚŶ৫ŢŗӍΡě뼶ǨŗŚōǩȞײƧʑӘϙ뼵ı҈뼵KOO[JQQ뼵ᅱᅧ뼵วѩŴĶĀƜƚ뼶ڏŠɲϜϙĝ˝ՊćĔƀݭ
АҔćĘʄϒʋභƳΟǼĤܪҠʭ뼷๗ŭĘʄȘűڏѩŞĀnjĴѲʹ
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ТŪιͲĔٯĄƦͲȒĀƂ뼷ĻĄۍĉדኁĀĄЌѠӍӃɯ˖ӪˡĀߊӿϰϰఆĨƚȡ뼷ŊĨӍĴŢϢеɘDŽڥɘ뼶뺭
ćǗŔɫ뼵55뼵ȖŠ)EJCVDžǗŔʘԭħşТĀƎĐ뼷ĉȉĉƥǎĀˈਜঞĄӚӐŠάȱͶŕȶđĀƶК뼶Ţǘߊĉ˴Ďĸ뼷ĈąĔȏǗŔʘĀৗՎ뼷ŢϢеɘDŽɘďȻīΜƦͲڏ뼶Ļ뼷ďϝǡĀŰߧƦҶ뼷ЌѠӍӃɯ˖ӪˡĀߊӿڥఆĨƚȡ뼷ŊĨӍĴŢϢеɘDŽٯɘ뼶뺭뺭
२ĉϢе˖ӪĄࢨˡŪβĀȱਢ뼷ਯȺĄćЌѠ˖Ӫˡ뼶ĂŝśɡĀЌѠκΓīƧźĢŹǜതڌŢƋҠŒũĎ뼷ąĢŹŠതćɳ뼷ĈĠɹ쨵ňĠĴȊ뼷ࡍהŢƋĀڌćϢе˖ӪĔċցΆĘ뼷ЌѠߊӿТăĖЌѠćܦΰɌʐਓϢŦƟĀnjː뼶
ͱϿߊĉ˴ˆ˽ɝĂɝĢŹĔċɝʚ쨰ϢеěǂƚȜŀNjιƈāĀʅȁĄƇĬ쨵ȺǰďĄǥʿĀӷݦȱͶŠϢеĀฑࡄʇ뼶ĂҶŗકƥ뼷ЌѠߊӿƙĀĄqӚӐȱͶrĀŀNj뼷ƦăĄڙᆃĀˈ˱뼶
ljĂċߩղϰϰĄŕՋĀ뼶ƜƚغͱϿĄȁħԚċЌѠȞײ뼵ЌѠĀŞžͱȁЌѠǔɘDŽջĤDžʅȁŢԚĂŝЌѠмŀ뼷ȚЌѠߊӿĈޡȉĔǩದćϢеԒͶ뼷ũ˧ȉŴĶӚӐʸǟȱͶ뼶ȚНʥ쨰ăĻŮʘľǗŔɫͱҽƱĎȉϢеӚӐʸǟȱͶ뼶
ſŚʘěڱȉƜƚŭƼЍěڱ٩ԏ뼷ۈिȜҬφڇʠԄӪӃɯɁ뼷ƦԄӪƜƚȜભŕęˌŒ뼶ȁˤ뼷ĞđćതڌպݰĀě֏ˡġŒĂᤋ뼷ЌѠďκӚӐĂжƬΙ뼵ƬвĀߊӿ뼶
ӍĴŢϢеɘDŽɘĄȌīϢеŕĈвĀƶʑ뼶эɘăȚȩФߊĉ˴ŢϢеŠĔඐŀNjĀȶ˸뼷ģĄƬߊĨƺĀƶʑ뼶ĴǎĄȱਢ뼶ȮŕŶĂơȉϢеԒͶĖĪĂơĀɘăˆ˽ɸľċŇĴ뼶ŚʠϵϢеɆԥϯȗශઆȓѣ49QTNFYKFG˥ʿŢۈƖŞҠě֏ˡɘDŽąĂЬз뼷ʪưФĈĀದćϢеĈߊӿȉŴĶɘ쨱ˤʋ뼷ɸľĀߊĉ˴ΞħŮđŴĶιďΚȥŪӪ뼶ĔċƄࡢħۈƖҠĀߊˌǀȗژąܔѧ쨗
ȁˤ뼷ħąŕęՃʇŞƬߊƯě뼷˄ϢеɘĈвॼ뼷κƙĖŗĪڨǴž쨰s đĈࡄNjŠƱķ뼶ǚŢϢеđϭࡄ
Nj뼷ਯȺĄćƸĀľԘġ뼷ϢеňͲďĨƴśĆĄśǘŬķͱĄȩǚˆޚƦǢ뼶ǞĎ뼷ĈƱķƷĨϢеƱ˖뼷ĂϢеƱ˖뼷ĆŪβĀǴĢƔďƬ뼶߀
s ĠɝũǽКʚϝ뼷˄ɑϢеȀŗĸdž뼶ĔĄĂƞڇϢеϨȉƸĀƤƶʑ뼶ĻŗȮqħƇĬr뼵qƧڒr뼵qƇĬr뼵qɑĆffɑгār뼵qĆĀğʑƧrDžɝƶКũ˧뼶
s ĞѩʑdžɃϢеĀѢˆ뼶ϢеƫĆĀɝʚŶ뼷ăđŮĄӕҢćŦƀ뼷ɝȠȱĀɝʚ뼷ĔƟĆĈĻĨȌīϢеŊĈĞĖĀʋĀƱʜ뼷ģĻŗӚӐŐϢеŢĆĀƱķ뼶
s ыħϢеԵĈҲĀʋ˖Ӫ뼶ϔĄҺ˱ĀȅѮѲʹ˖ӪģӖ
ŗźϢеƴīĆňķ뼷ĨdžɃŴĶĀ뼷ȮƦźŴĶŢĆмŀČƗ뼶
s źϢеƢƅĆdžɃŴĶĀ뼶ěڱĉ˴ƼƔdžɃŴĶߊĝЏʫغĀ뼶ȁˤ뼷ժዓȴ뼷ăđǙᛃ뼷ģăđߣŎǟśѢˆ뼶ȮĆĀɝŠɽʪ뼷ϢеĨѿʓƢƅĆĄdžɃŴĶƥǡǨĸĀƸ뼷ƦؼģěźŴĶƴīĆňժķŠůķ뼶
ʘľȉϢеƥǎĀˈਜŠӍĴĀɘ뼷ăȚĻŗźĆŨэТŪιͲ뼷ƑȶđĀĄĻŗƬĆĀߊĨƺŠϢеĀƫǼ߀뼶
JTKUVKPG)COCTTCĄ49QTNFYKFGɽઠ뼶49QTNFYKFGĄĂؽƖҠۈŝŚʠϵĀϢеɆԥϯȗශઆȓѣ뼷шĈο˩ࡒĀě֏ǀԥ뼶˽ȓѣĪĀۈƖҠӿʗɠħϢеǭȉě֏ȠȱĀјƶ뼶٩ƢނŰ뼷ɑˢˈȉJTKUVKPGԒͶ뼶Ǘ쨰EJTKUVKPGICOCTTCNTCYQTNFYKFGEQO뺭
76JUNE-JULY 2015
qɘăȚȩФߊĉ˴ŢϢеŠĔඐŀNjĀȶ˸뼷ģĄƬߊĨƺĀƶʑ뼶ĴǎĄȱਢ뼶ȮŕŶĂơȉϢеԒͶĖĪĂơĀɘăˆ˽ɸľċ
ŇĴ뼶rCHRISTINE GAMARRA
LRA WorldwideɽઠؽƖҠۈ
ƢԺ
76 Chinese Knowledgeindd 76 24515 1153 am
IBC IBTM China ADindd 50 13515 833 pm
ಌϾ٧
7 Sabah Tourism Board ADindd 7 24515 1235 pm
66JUNE-JULY 2015
53-68 Australia Supplementindd 66 24515 405 pm
67JUNE-JULY 2015
E X P E R I E N C E U N F O R G E T T A B L E E V E N T S
S Y D N E Y rsquo S M O S T U N I Q U E V E N U E
A U S T R A L I A NT E C H N O L O G Y P A R K
CONFERENCES I EXHIBIT IONS I CORPORATE MEET INGS
TRAINING I FASHION I PRODUCT LAUNCHES
AND MUCH MORE
salesatpcomauPh +61 2 9209 4220wwwatpcomau2 Locomotive StreetEveleigh 2015
53-68 Australia Supplementindd 67 24515 405 pm
68JUNE-JULY 2015
AD
Contentindd 5 261114 1051 am53-68 Australia Supplementindd 68 24515 1146 am
69JUNE-JULY 2015
Engage
From April 30 to May 10 a total of 235 million visitors ndash including 153000 international attendees ndash took part in 200 events conducted throughout host venue Coex from culture exhibitions and conventions to promotions performances and even a beer festival all of which served as an effective marketing platform for the clusterrsquos stakeholders
Among the major events Asiamania a multi-nation business and cultural trade show running from April 30 to May 3 included promotional booths from Korea Japan China and Russia each exhibiting various cultural assets from across the region Contributing to the local MICE presence was the Seoul Tourism Organization whose promotional stand was modeled after
C-FESTIVAL IN SEOUL DRAWS
GLOBAL AUDIENCETHE INAUGURAL
ldquoC-FESTIVALrdquo PROMOTED THE
CAPABILITIES OF A NEWLY-FORMED
GANGNAM-BASED ldquoMICE CLUSTERrdquo
OF EVENT VENUES SHOPPING AND
ENTERTAINMENT PROVIDERS
Seoulrsquos ancient city walls while the Korea Tourism Organization stand introduced visitors to other national destinations Other key events included a ldquoCulture Techrdquo fair and a ldquoCreative Urdquo exhibition zone The festival was organised by the World Trade Center Seoul MICE Cluster Committee
Created to increase competitiveness and allow for joint marketing strategies among members the MICE Cluster initiative unites 13 major companies involved in the business events community including and surrounding Coex which along with the nearby Korea World Trade Center was recently designated a ldquoSpecial MICE Tourist Zonerdquo by local government agencies Members also include business hotels department stores entertainment complexes PCOs and more such as Korean entertainment agency SM Entertainment which appointed K-pop stars EXO as official C-Festival ambassadors
In addition to the festivalrsquos promotional benefits for its members the ROI across 11 days also demonstrated the effectiveness of the event The Coex Seven Luck Casino a foreigners-only
venue for example saw a 401 percent increase in custom compared with the same period in 2014 while the five-star Grand InterContinental Seoul Parnas ndash also part of the complex ndash saw a 209 percent increase in room occupancy over the same comparative duration
ldquoThrough our first C-Festival we were able to see both new growth and the take-off of the MICE industry which is still a new industry for Seoulrdquo said Coex president and CEO Byun Bokyung He went on to affirm his commitment to ldquocontinue building and showcasing diverse content in order for the Korea World Trade Center to become the centre of the MICE industryrdquo
Stephen Kwak an assistant manager at the Seoul Tourism Organization agreed with the growth potential of the C-Festival in the coming years saying ldquoIt helped Seoul by emphasising various tourist attractions that MICE delegates would enjoy visiting during their stayrdquo With the weekend proving the most popular for Asiamania Kwak said that feedback for the Seoul booth was positive with visitors remarking that it ldquowell-represented the cityrsquos diverse offeringsrdquo
Love Heart Project
WORDS BEN JORDAN
69 Engage Coexindd 69 24515 1149 am
70JUNE-JULY 2015
Engage
With many UNESCO-heritage listed sites and venues in the world to choose from one group chose the much revered West Lake in Hangzhou as the centrepiece for an event Some 90 guests from Canadarsquos York House School travelled to the picturesque destination for a cultural trip planned around a golf tournament
The guests arrived at Hangzhou Sofitel Westlake Hotel on the first day What awaited them was a lavish welcome cocktail and gala dinner set up at the Sky Garden with views of West Lake as its background
The next day was where the program truly began Guests were divided into two groups ndash the Golf group and Parents-Child group ndash according to what guests preferred The group for golf headed for a friendly tournament at Fuchun Resort Golf Club while the other enjoyed a spa session and a tea tasting ceremony The children spent time at Zoo Coffee a creative club located in a shopping mall where its unique set-up resembled a quiet forest wonderland with a myriad of wild animals
Guests then went for a boat ride over West Lake and watched a large landscape live performance created by three renowned directors ndash Zhang
WEST LAKE STORY
A TRIP PLANNED AROUND HANGZHOUrsquoS REVERED WEST LAKE TELLS OF THE DESTINATIONrsquoS RICH
CULTURE AND SCENIC STORIES
Yi Mou Wang Chao Ge and Fan Yue Guests visited the largest isle in West Lake which is called ldquoThree Pools Mirroring the Moonrdquo and covers an area of 6000 square metres The shadow of the isle the elegant garden and the scenic beauty combined makes the isle one of the top 10 West Lake attractions particularly popular during the Mid-Autumn Festival
The group also visited the ancient He Fang Street which has a profound history Consisting of the historical commercial civil and architectural culture of Hangzhou it is the best place
to get acquainted with the destination Groups also enjoyed the ldquoSong Cheng Eternal Loverdquo drama which is known as one of the more acclaimed shows in the world The performance describes the hardship of Liang Zhu ancients the magnificence of Song Palace the fierce battle of Yue Gu Jun the song of Liang Shan Bo and Zhu Ying Tai and the song of the white snake and Xu Xian These stories are told through a spectacular display of sound light and stage effects
70JUNE-JULY 2015
Sofitel Hangzhou Westlake Hotel
Golf tournament
70 Engage Hangzhouindd 70 24515 1149 am
71JUNE-JULY 2015
Engage
Aprilrsquos Wine Down Wednesday organised by ACI HR Solutions and Biz Events Asia gave guests the privilege of a first look at the new Club Lounge at Hotel
Jen Tanglin Singapore (formerly known as Traderrsquos Hotel at Cuscaden Road) Over 90 professionals from
the MICE travel tourism and hospitality sectors networked over drinks and a buffet spread with an
impressive display of sweet treats Guests also had the chance to look at guest rooms on the newly revamped
Club Floor The event was sponsored by Hotel Jen Tanglin Singapore and duetto
HAPPY SNAPS
FROM WINE DOWN
WEDNESDAY
71 Engage Hotel Jen WDWindd 71 24515 1149 am
72JUNE-JULY 2015
ćľŅǴŭƀ뼷āĶɽĄŗۍĉדĀϝĀŞ뼵ϾĀЌѠͱກĀěɁǟħކՠĀǚ뼶ĔȏϝĀŞ뼵ЌѠŠěɁǨͳȩĀĄqಌϾr뼷খأćӃɯӍЌѠ˖Ӫˡġ뼷ĉĶǨɶᅆŠڥĀďĄಌϾĀǃɩ뼷ƦϿĠě֏˺ॎӃɯģĝćĞƶѲʑħϢеǙҜಌϾɆԥ뼶ȁˤ뼷ĔĂʿāĶјǭŗqಌϾrǟħ٧Āǂʚ뼶
ľŅǴċʃ뼷āĶćĂȏοȢКɁʸˋˡʭĀʗˡĉՂNjȒŠğʑ뼷ɝŴĶƧħqಌϾrĪǭػ쨵ĖqಌϾrĴ뼷ƣźŴĶԒĞĖƇĬ쨵뼶ӗęĠĀĉĀƫĄ쨰qಌϾrźŴĶԒĞĖŕķ౯ĀЌѠŠԚċЌѠȞײ뼶ȆƻɝӍqۈिrǟħĂċŞҠƣźŴĶԒĞĖƇĬĴ뼷āĶǨīĖĀĄ쨰NJ뼵Ġʻ뼵Ljǥ뼵ݶиĀʇҌŠȱਢɁ뼶
ឧࡢ뼷ભȘʆĉˍĂĀۈिȢćᎴŐ뼷Ʀďě֏ˡĎĸ뼷ۈिŞҠஅƧĂԿԵĈवƺĀęኧ뼷ڇۃŎƼЍĀԄӪӃɯĉՂǡϰ뼶āĶȠƱ뼷ĔĂԿęĀ
ኧďĄࡒĀNJ뼶ȁˤ뼷āĶјǭŗလिNJۈǟħĔĂʿĀǚǦ뼷ŗĸdžفĀƄਬƺ뼶လف˧ǘdž뼷χƎǢĈԣŭĀ뼷ĄġŚŕƳĀهƞ뼷ԵĈqġŚσفƥيrĀݔ؆뼶அƧƜƚॸćॸĂɁƜƚĂƟ뼷фĘĀလفӲ˴ƄΡȸĠɹ뼵śĠɹ૨뼷ĝđħфĪҍ۵ӲĂśȥſƄᐻĀσ뼶ƄΡۈिŞҠƧƍͳ뼷ƄΡȺໆѲĈĠĬϵɘ뼷ۈि˧ăěģăˆϚȺNJĀ뼶
ćĔċˊʃ၅٧ƀ뼷źāĶĎĂŐΥҨqಌϾrĔċӛʚ뼷ĞĂĞǨͳȩĀĖЪĄƇĬ쨵Ⱥǰ뼷ಌϾ˄ăĂǭđᔐ쨱ಌϾģăĂǭ୨ăĻӍ뼶ŮđāĶҕċԳʇĞĂĞ뼷ȺǰāĶƲĐĝŀƜćಌϾƥġ쨰NJ뼵Ĵǎ뼵Ծ뼵ϔϙŠ뼷ĔĂȏŢāĎĸďĄಌϾ뼶ůķƜćȆĪ뼷ƓěŀƜġĀŇƂ뼷ŕȶđĀĄģđΓīΰĢŹ뼶ڒ
Ƿ୯փఔŨ쨗
ಌϾħˀ좄
ŭʃʃ
ǚтƂύĘʄӃɯٲ뼶ɑջ୯ѮąƬϢеϨȉʇĀ
ȶđȡ뼶
$KXGPVUۈि뼷KDVOſŚĂĀۈिϱǭɆ
$KXGPVUۈिĄŗĪƯĀě˴ӍϱǭЋƶɆ
ȱĈŪ
ɽৠ٧elbizeventsasiacom
௱ᅒ
Ѻᙕĉginabizeventsasiacom
ఫઽ
ৠ٧kristiebizeventsasiacom
72JUNE-JULY 2015
72 Chinese Editorial Lettersindd 72 24515 1150 am
73JUNE-JULY 2015
73MAY 2015
ƼЍ˗ՅЌѠ˥ʿಌϾЌѠˡϘċȞײʗ२ĉƯ뼷ħಌϾЌѠǭąƼĤĀԶѤ뼷ģǞơըdž˽ȞײŢƍͳಌϾӃDŽĀăגɸɾ뼶˗ՅЌѠ२ĉƯȜƍͳѲʹȉಌϾժΆʪʸćĂŐ뼷ƯʭѲʹҺʓа뼷ɡӴĀԜӍࠒΙĀ˝ՊƑħϭދ뼶ȮύNjęϙѲʹ+CEQDWEEKѲʹ˄ύʕᘶƋʕǟĀĻːࢬѱΙǝ뼷ĖƋʕďĀՒŞጣ뼷ǞĖƬԐԵ뼷ఁบጣ뼷৯χƯغĉ˴˖뼷ƲĂċժΆĝɩĖߙϜߝ뼶
ć˗ՅЌѠ२ĉƯĘ뼷ȜĈʈʞɩľߙϜাۋĀƯغĉ˴ΏDŽ˖Ӫ뼷ȺġಗĂǩDŽ؈ǂೀ뼵Ăǩೀ뼵Ăǩ˗Յਓĉ˴뼷ŗӍĂǩƼЍਓϢ˖Ӫǀȗ뼷ŴĶȜࡄħਓϢĘԭċȡĀ˖Ӫ뼶źƲʞऒĀਓϢʠߔಌϾӃDŽĀχ₈Ƭʇ뼶
ĤȀะɸľʞĎĢſŚʘ뼵96뼵չՍȓѣ뼵ՍၽݭDŽ뼵ଔӘݭDŽŠײĀӅśଋąύݔƬЌѠמćĤȀะऄЌѠঢ়ډЌťࢨƬЌѠݔDŽĀмȞॏě뼶ćॏěĘ뼷ڏˡߊͳȩˋśଋਓॏ˽מćƼЍĀŕĤмˡ뼶5ampŚܕߝĈՃȓѣ쨞ĤȀะ쨟ɽઠKUCڱӍěجƖҠӍūǕ쨣Ӄɯ뼵ƱůۈGGJCPԶФ뼷ˤơƜƚħęŝՇҜąĂċĻŗःˤιȸ뼵จęĉȱͶŠąݔƬЌѠŕĤƚяĀĂċݘČƯě뼶
73JUNE-JULY 2015
ɾϒǛТঢ়ЌѠמġŕęĀΪӃࢰȞײǛĎӽȜɘɾϒ⏜ࠑ뼶٩ʹćŭũˡ뼷⏜ࠑǛĎӽʇҌȜшĈǎϢӭ뼷˄ѲĈǚϗᤂːƶМĀěڱӍƜƚɁŞ뼷ಗƪċၰěढ़Šċěڱढ़뼶ˤơş֏ϝĄҬŅŭǛТঢ়ЌѠמȉ1TKGPVCN5GC8KNNCUCPFQVGNQORCP[VFڑ፴ৗڱćǘ⏜ࠑũѲ˟ȷǛĎӽЌѠŗĎĀԨĂċϝ뼶
क़Ś쨞OCTCӘЌѠӍʇҌ҈ثQVGNU4GUQTVU쨟ǘඳୌसӘራҠũѲĀ҈ثӘЌѠ쨞OCTC$CPIMQM쨟ć˥ūڏDŽąοȢКĀũˡ౯К뼶҈ثӘЌѠѲĈǎϢӭ뼵Ăċঢ়ډƄ˪േ౸뼵ĂŝʞǘljڝĀЌť뼵ĂċĐɒذƬʇħМƬĀƄჾКၰěढ़뼷ŗӍƪċĠβĨढ़뼶ĠβĨढ़ĀʋύරඌغŪ뼷ĻźӖĀĢƔʾϞɌʭ뼶ب
73 Chinese Sound Bitesindd 73 24515 430 pm
74JUNE-JULY 2015
ŊĈĉĻŗΞĘʄĄĂǝƄՃĻĨ뼵ĠĠӴĀŚęĝ뼶ȺۍĉדĀटĐę뼵ᇱЉĀΝբŠƍͳĀ϶ᇫሊş֏ĀŀƚໆѲȢĄġŚǀ뼶ȮϾĀʁĤҠ뼵ăߟĀĤĐŞઝǒҠĖōǩĀʋභ뼷ĘʄƄĴƄăćᄏƜƺŠŀƯ뼶
ĘʄĨŪħġŚě֏ˡĀȶ뼷פą؈ŠӃɯٲŢ˺ॎӃɯˡӪĀڇŠ؈ॸဩ뼷ԨĂĈϙʲɫĄˬιʘĀşТ뼷ȺˢϞవȘʆęΝ뼶ăΡǷȮċŚŝǝΝśşǡϰĘʄ뼷ĝĨڨǷŗŕŨĀĴǎĖТ뼶ĘʄӃɯٲŚӃɯਇɘǥːϵŀȩФ뼷ύǘĈŎԭħϔϙĀιʘ뼷ĘʄƲŭĝڇۃąƞęՏŚěڱӍ֏זĖĔƀڏDŽ뼷Ȇġďಗą(QTOWNCวݭġŚę˺ظ뼵ցЍ҈뼷ŗӍɩᕹϝĀĘʄŚĴظঌєŠĘʄŚǗΆ뼶
ϝĀŞϯȗȓѣӍƜƚॸȓѣXGPVU6TCXGNUKCƼЍჼƂɽǀȗCZCPVCUWYCPćă΅ǡŗ+ɮŝĀǻśଋąćĘʄڏDŽĀŚě˺Ӄɯűזě쨞+6JKPC쨟뼶Ŵćˈɩ$KXGPVUۈिਲ਼ɝĴȩФ뼷ĘʄćĔŭƀşŀąňęĀȻ뼷ƦؼĝĄŎᇫሊĀƶˋş֏뼶
qŢǘěغڱĎĸ뼷ĘʄĻĸԵĂНĈϙʲɫ뼷ƦؼąƄՃĻĨ뼶פąЌѠƥʋ뼷ĘʄŃĈňĠăǜՏĀɁŞŗӍԵĈȆŞɡĀբžŴĶ˝Պ뼶r
ěڱɁŞҤćĘʄĘʄшĈϿĠęՏě֏Ɂࢰ뼶ĘʄĤŚűז֏ƺĀŚڇۃġķďĄȺġĂċŕԵזӍƜƚɁࢰ뼷ƦؼģĄĠŭĎŚޱǫʕˡѩŞ뼶ĘʄȘűě֏ġķģĄڏěĀז֏ԨĂċډĀŚě֏ɁŞ뼷ƑĄڏѩĂȸ֏ěƂĀχџ˝Պ뼶ԨĂċџলĀɁŞĄĘʄŚěڱġķ뼶ĔċŗڏѩęՏŚěڱ뼵ԄӪΡƦʄʭʋĀěڱġķŞހŝݖઽͲġķ뼷ʁƶdž
Ęʄě֏ˡLjϋ˓ஸ
Ǘ˸뼷ȉʋභоŚӚ౨եȠʫ뼷ιʘѲƶϔŨຂ뼷ŞȗʞīĐћয뼶ěڱġķшĈĂċǚϗːƶМ뼷ĻગĉĀƄჾՏၰěढ़ŠċęŇăDž뼵ɧϜᰋࡊĀĠβĨěڱढ़뼷ߴĈŕϵɘĀƬڐͶՕӍǜཥѲ뼶ˤʋ뼷ěڱġķʭģѲɪĀʁƶեęЌѠ뼷шĈǎբҍϾϢӭ뼷ѲӍěڱԜӝ˖ӪमƼ뼷ĻӖՏĀěڱŠƜƚ뼶qrƼЍΡ뼵2ʠĉěӍͶԉěڱ뼵ljۈिş֏ݭDŽŭěŗӍġŚŭĘʄȘűěũDZȐၰĝćĔƀڏDŽ뼷˄ɩĖƶ뼶
ĘʄŕĤɁࢰ숯숯Śŝě֏ġķ쩑ӅNJǩ؆ħ0CVKQPCNZJKDKVKQPCPF
QPXGPVKQPGPVGT쨞5JCPIJCK쨟뼷Һ؆q0쨞5JCPIJCK쨟r쩓Āśƍ뼷ȜźϿĠۈƖŞҠĀതڌŢƋᓮƔ˫ɡ뼶Śŝě֏ġķύŚŝԄӪˌŠĘʄ؈ʸǟդӚ뼷ɽӚ౨ǚϗħоːƶМ뼷؆Șʆƥŕ뼶ě֏ġķшĈоːƶМĀبʭ֏ɁŠоːƶМĀبʋ֏Ɂ뼶بʭ֏ɁಗċęՏ֏ढ़Šċ٣ܪևŇĀ֏ढ़뼶ƲĂċęՏ֏ढ़ĀǚϗħːƶМ뼷ևŇĀ֏ढ़קːƶМ뼷խǫߴĻˢТ֏ढ़뼶ˤʋ뼷Śŝě֏ġķģѲĈċęŇăDžĀěڱढ़뼷ĻગĂχƁԮĉăDž뼶ǟħϝǡȘʆĘǚϗŕę뼵njːŕƬĀě֏ෞʸɆϝ뼷Śŝě֏ġķנמˀ뼵ઝǒ뼵Ԑߺ뼵ǘĂɆ뼷ŃѲĈѩȓ뼵Ԅˡġķ뼵ɪЌѠDžѲ뼶
Ĉqʁƶแrƥ؆ĀĘʄŗȺযĀęڇۃĀӃɯѺ۷ࡒNJЪጠŗӍՏĀŚě֏ƜƚǡĎڏѩ뼶
ǚтƂ
NJ졿ఫ
74-75 Chinese Cover Storyindd 74 24515 1150 am
75JUNE-JULY 2015
qύǘĈŎԭħϔϙĀιʘ뼷ĘʄƲŭĝڇۃąƞęՏŚěڱӍ֏זĖĔƀڏDŽ뼶r
ːĘʄӃɯٲŚӃɯਇɘǥ
ȞЌѠ뼶ĔŝЌѠŮĈǎϢӭ뼷Ӛ౨ǕǻύĂƁڝƬĀūǕݱɽˌ쨞Ӛǘŭͳ쨟ǨϐӚƦŪ뼶
ĻગĠǩਓϢ뼷ƦؼшĈۍĉٵґĀƬסĐɒذŠʕђĀϜٲ뼷ґʸˈƞՏĀƜƚ뼶ĀѲʹĄǘŗǡΟǼĀϜٲϐҜȥŪ뼷ƧȺŒŞ΄ąˈľŅȉλĎĀȗЯ뼷ŐଟĀŬǰƅ뼶
ԨĂċກĀɁŞקĄк˟뼶к˟ĄĂċמඵӭŠЌťǘĂɆĀ२ĉě˴உǒˌ뼷ŞƳĘʄĀġķŞь뼷ĄĂċʗŦȏˣߜĂċћ뼵뼵ΜĀˬǎ뼶ƜƚॸĻŗಶůĔƀĀˬǎǟħƜƚɁŞ뼷ŕґʸăɸľĉĀƜƚ뼶
ӃɯѺ۷ࡒĘʄшĈযĀ˥ͳΝNJЪጠŠ۵ĠΦࡡ뼷եϒĀՕNJȉŞĤɭɌĀĠƟNJȠઽʸ뼷ŪąĈĀʄ৫NJ뼶ʋභоŚӚ౨űז쨱ĈŎɸľŭĀġŚԽڄӚ౨ȉѲʹɧϜĀԽŠdžͳ΅ăෲĀΝᴂዣχƎঞĄȘʆɯϢĖĘʄĴĀκɯƥŞ뼶ʞǘᐤҠŠ༽ҠĈŎĀࡊŚĀƳߋӭӚ౨뼶ĔȏբžĝĄ˺ॎӃɯͱƜƚǡӍƜƚŶĀŕމŅ뼶
ͻĘʄŮĈŒѧǫԘĀեϒᆶŝԳŠƬďĻˢТĀसӆŠിӆĝĄڏѩě˺ӃɯĴăĻǸľĀӗމƥŞ뼶
ĤNjƄՃĘʄшĈϿĠڏѩęՏŚ֏זŠěڱĀɁŞ뼷Ʀ۵ĠĀϾӍԄӪЌѠģĝшĈϵɘ뼵मĀʗˡěڱѲ뼶ƜƚॸĞߜˣο˩ܪĀɁŞ뼷ĘʄȜĄĆĀŕՊ뼶˝މ
ƜƚॸăҨছ˝Պć06ĘʄڏѩĂɁϜЬƬݔĀ৫Ţ뼶ĔŝΪφĠŭષ۵ĠDŽˡę˺ĀஉǒˌȜ२ĉěǨ뼵ډԐढ़뼵Ќኃ뼵ঢ়ډфŠஉǒˌʪʸħĂɆ뼷ħƲĂʞĎਓǙҜǡǨλĈĀ৫ŢɆԥ뼶உǒˌԵĈĻગĉνӐКٮЌ৫Ţ뼷ͱĉၰěКĀˬǎ뼶ǩŚĀԐढ़ǂೀ)TCPV$TWPUGFGPŃĻħƜƚʔǻǭ˱뼷ŗӖਓϢĀˍ뼶06ĘʄɆƍĀĄћĂƄȕĀȞʞ뼵ՇҜƺŠџݔ뼷ŕґʸ
ćĔƀڏDŽĤмȞşҘě뼵Ĵল뼵ƜƚŶ৫ŢŗӍΡě뼶ǨŗŚōǩȞײƧʑӘϙ뼵ı҈뼵KOO[JQQ뼵ᅱᅧ뼵วѩŴĶĀƜƚ뼶ڏŠɲϜϙĝ˝ՊćĔƀݭ
АҔćĘʄϒʋභƳΟǼĤܪҠʭ뼷๗ŭĘʄȘűڏѩŞĀnjĴѲʹ
74-75 Chinese Cover Storyindd 75 24515 1151 am
76JUNE-JULY 2015
ТŪιͲĔٯĄƦͲȒĀƂ뼷ĻĄۍĉדኁĀĄЌѠӍӃɯ˖ӪˡĀߊӿϰϰఆĨƚȡ뼷ŊĨӍĴŢϢеɘDŽڥɘ뼶뺭
ćǗŔɫ뼵55뼵ȖŠ)EJCVDžǗŔʘԭħşТĀƎĐ뼷ĉȉĉƥǎĀˈਜঞĄӚӐŠάȱͶŕȶđĀƶК뼶Ţǘߊĉ˴Ďĸ뼷ĈąĔȏǗŔʘĀৗՎ뼷ŢϢеɘDŽɘďȻīΜƦͲڏ뼶Ļ뼷ďϝǡĀŰߧƦҶ뼷ЌѠӍӃɯ˖ӪˡĀߊӿڥఆĨƚȡ뼷ŊĨӍĴŢϢеɘDŽٯɘ뼶뺭뺭
२ĉϢе˖ӪĄࢨˡŪβĀȱਢ뼷ਯȺĄćЌѠ˖Ӫˡ뼶ĂŝśɡĀЌѠκΓīƧźĢŹǜതڌŢƋҠŒũĎ뼷ąĢŹŠതćɳ뼷ĈĠɹ쨵ňĠĴȊ뼷ࡍהŢƋĀڌćϢе˖ӪĔċցΆĘ뼷ЌѠߊӿТăĖЌѠćܦΰɌʐਓϢŦƟĀnjː뼶
ͱϿߊĉ˴ˆ˽ɝĂɝĢŹĔċɝʚ쨰ϢеěǂƚȜŀNjιƈāĀʅȁĄƇĬ쨵ȺǰďĄǥʿĀӷݦȱͶŠϢеĀฑࡄʇ뼶ĂҶŗકƥ뼷ЌѠߊӿƙĀĄqӚӐȱͶrĀŀNj뼷ƦăĄڙᆃĀˈ˱뼶
ljĂċߩղϰϰĄŕՋĀ뼶ƜƚغͱϿĄȁħԚċЌѠȞײ뼵ЌѠĀŞžͱȁЌѠǔɘDŽջĤDžʅȁŢԚĂŝЌѠмŀ뼷ȚЌѠߊӿĈޡȉĔǩದćϢеԒͶ뼷ũ˧ȉŴĶӚӐʸǟȱͶ뼶ȚНʥ쨰ăĻŮʘľǗŔɫͱҽƱĎȉϢеӚӐʸǟȱͶ뼶
ſŚʘěڱȉƜƚŭƼЍěڱ٩ԏ뼷ۈिȜҬφڇʠԄӪӃɯɁ뼷ƦԄӪƜƚȜભŕęˌŒ뼶ȁˤ뼷ĞđćതڌպݰĀě֏ˡġŒĂᤋ뼷ЌѠďκӚӐĂжƬΙ뼵ƬвĀߊӿ뼶
ӍĴŢϢеɘDŽɘĄȌīϢеŕĈвĀƶʑ뼶эɘăȚȩФߊĉ˴ŢϢеŠĔඐŀNjĀȶ˸뼷ģĄƬߊĨƺĀƶʑ뼶ĴǎĄȱਢ뼶ȮŕŶĂơȉϢеԒͶĖĪĂơĀɘăˆ˽ɸľċŇĴ뼶ŚʠϵϢеɆԥϯȗශઆȓѣ49QTNFYKFG˥ʿŢۈƖŞҠě֏ˡɘDŽąĂЬз뼷ʪưФĈĀದćϢеĈߊӿȉŴĶɘ쨱ˤʋ뼷ɸľĀߊĉ˴ΞħŮđŴĶιďΚȥŪӪ뼶ĔċƄࡢħۈƖҠĀߊˌǀȗژąܔѧ쨗
ȁˤ뼷ħąŕęՃʇŞƬߊƯě뼷˄ϢеɘĈвॼ뼷κƙĖŗĪڨǴž쨰s đĈࡄNjŠƱķ뼶ǚŢϢеđϭࡄ
Nj뼷ਯȺĄćƸĀľԘġ뼷ϢеňͲďĨƴśĆĄśǘŬķͱĄȩǚˆޚƦǢ뼶ǞĎ뼷ĈƱķƷĨϢеƱ˖뼷ĂϢеƱ˖뼷ĆŪβĀǴĢƔďƬ뼶߀
s ĠɝũǽКʚϝ뼷˄ɑϢеȀŗĸdž뼶ĔĄĂƞڇϢеϨȉƸĀƤƶʑ뼶ĻŗȮqħƇĬr뼵qƧڒr뼵qƇĬr뼵qɑĆffɑгār뼵qĆĀğʑƧrDžɝƶКũ˧뼶
s ĞѩʑdžɃϢеĀѢˆ뼶ϢеƫĆĀɝʚŶ뼷ăđŮĄӕҢćŦƀ뼷ɝȠȱĀɝʚ뼷ĔƟĆĈĻĨȌīϢеŊĈĞĖĀʋĀƱʜ뼷ģĻŗӚӐŐϢеŢĆĀƱķ뼶
s ыħϢеԵĈҲĀʋ˖Ӫ뼶ϔĄҺ˱ĀȅѮѲʹ˖ӪģӖ
ŗźϢеƴīĆňķ뼷ĨdžɃŴĶĀ뼷ȮƦźŴĶŢĆмŀČƗ뼶
s źϢеƢƅĆdžɃŴĶĀ뼶ěڱĉ˴ƼƔdžɃŴĶߊĝЏʫغĀ뼶ȁˤ뼷ժዓȴ뼷ăđǙᛃ뼷ģăđߣŎǟśѢˆ뼶ȮĆĀɝŠɽʪ뼷ϢеĨѿʓƢƅĆĄdžɃŴĶƥǡǨĸĀƸ뼷ƦؼģěźŴĶƴīĆňժķŠůķ뼶
ʘľȉϢеƥǎĀˈਜŠӍĴĀɘ뼷ăȚĻŗźĆŨэТŪιͲ뼷ƑȶđĀĄĻŗƬĆĀߊĨƺŠϢеĀƫǼ߀뼶
JTKUVKPG)COCTTCĄ49QTNFYKFGɽઠ뼶49QTNFYKFGĄĂؽƖҠۈŝŚʠϵĀϢеɆԥϯȗශઆȓѣ뼷шĈο˩ࡒĀě֏ǀԥ뼶˽ȓѣĪĀۈƖҠӿʗɠħϢеǭȉě֏ȠȱĀјƶ뼶٩ƢނŰ뼷ɑˢˈȉJTKUVKPGԒͶ뼶Ǘ쨰EJTKUVKPGICOCTTCNTCYQTNFYKFGEQO뺭
76JUNE-JULY 2015
qɘăȚȩФߊĉ˴ŢϢеŠĔඐŀNjĀȶ˸뼷ģĄƬߊĨƺĀƶʑ뼶ĴǎĄȱਢ뼶ȮŕŶĂơȉϢеԒͶĖĪĂơĀɘăˆ˽ɸľċ
ŇĴ뼶rCHRISTINE GAMARRA
LRA WorldwideɽઠؽƖҠۈ
ƢԺ
76 Chinese Knowledgeindd 76 24515 1153 am
IBC IBTM China ADindd 50 13515 833 pm
ಌϾ٧
7 Sabah Tourism Board ADindd 7 24515 1235 pm
67JUNE-JULY 2015
E X P E R I E N C E U N F O R G E T T A B L E E V E N T S
S Y D N E Y rsquo S M O S T U N I Q U E V E N U E
A U S T R A L I A NT E C H N O L O G Y P A R K
CONFERENCES I EXHIBIT IONS I CORPORATE MEET INGS
TRAINING I FASHION I PRODUCT LAUNCHES
AND MUCH MORE
salesatpcomauPh +61 2 9209 4220wwwatpcomau2 Locomotive StreetEveleigh 2015
53-68 Australia Supplementindd 67 24515 405 pm
68JUNE-JULY 2015
AD
Contentindd 5 261114 1051 am53-68 Australia Supplementindd 68 24515 1146 am
69JUNE-JULY 2015
Engage
From April 30 to May 10 a total of 235 million visitors ndash including 153000 international attendees ndash took part in 200 events conducted throughout host venue Coex from culture exhibitions and conventions to promotions performances and even a beer festival all of which served as an effective marketing platform for the clusterrsquos stakeholders
Among the major events Asiamania a multi-nation business and cultural trade show running from April 30 to May 3 included promotional booths from Korea Japan China and Russia each exhibiting various cultural assets from across the region Contributing to the local MICE presence was the Seoul Tourism Organization whose promotional stand was modeled after
C-FESTIVAL IN SEOUL DRAWS
GLOBAL AUDIENCETHE INAUGURAL
ldquoC-FESTIVALrdquo PROMOTED THE
CAPABILITIES OF A NEWLY-FORMED
GANGNAM-BASED ldquoMICE CLUSTERrdquo
OF EVENT VENUES SHOPPING AND
ENTERTAINMENT PROVIDERS
Seoulrsquos ancient city walls while the Korea Tourism Organization stand introduced visitors to other national destinations Other key events included a ldquoCulture Techrdquo fair and a ldquoCreative Urdquo exhibition zone The festival was organised by the World Trade Center Seoul MICE Cluster Committee
Created to increase competitiveness and allow for joint marketing strategies among members the MICE Cluster initiative unites 13 major companies involved in the business events community including and surrounding Coex which along with the nearby Korea World Trade Center was recently designated a ldquoSpecial MICE Tourist Zonerdquo by local government agencies Members also include business hotels department stores entertainment complexes PCOs and more such as Korean entertainment agency SM Entertainment which appointed K-pop stars EXO as official C-Festival ambassadors
In addition to the festivalrsquos promotional benefits for its members the ROI across 11 days also demonstrated the effectiveness of the event The Coex Seven Luck Casino a foreigners-only
venue for example saw a 401 percent increase in custom compared with the same period in 2014 while the five-star Grand InterContinental Seoul Parnas ndash also part of the complex ndash saw a 209 percent increase in room occupancy over the same comparative duration
ldquoThrough our first C-Festival we were able to see both new growth and the take-off of the MICE industry which is still a new industry for Seoulrdquo said Coex president and CEO Byun Bokyung He went on to affirm his commitment to ldquocontinue building and showcasing diverse content in order for the Korea World Trade Center to become the centre of the MICE industryrdquo
Stephen Kwak an assistant manager at the Seoul Tourism Organization agreed with the growth potential of the C-Festival in the coming years saying ldquoIt helped Seoul by emphasising various tourist attractions that MICE delegates would enjoy visiting during their stayrdquo With the weekend proving the most popular for Asiamania Kwak said that feedback for the Seoul booth was positive with visitors remarking that it ldquowell-represented the cityrsquos diverse offeringsrdquo
Love Heart Project
WORDS BEN JORDAN
69 Engage Coexindd 69 24515 1149 am
70JUNE-JULY 2015
Engage
With many UNESCO-heritage listed sites and venues in the world to choose from one group chose the much revered West Lake in Hangzhou as the centrepiece for an event Some 90 guests from Canadarsquos York House School travelled to the picturesque destination for a cultural trip planned around a golf tournament
The guests arrived at Hangzhou Sofitel Westlake Hotel on the first day What awaited them was a lavish welcome cocktail and gala dinner set up at the Sky Garden with views of West Lake as its background
The next day was where the program truly began Guests were divided into two groups ndash the Golf group and Parents-Child group ndash according to what guests preferred The group for golf headed for a friendly tournament at Fuchun Resort Golf Club while the other enjoyed a spa session and a tea tasting ceremony The children spent time at Zoo Coffee a creative club located in a shopping mall where its unique set-up resembled a quiet forest wonderland with a myriad of wild animals
Guests then went for a boat ride over West Lake and watched a large landscape live performance created by three renowned directors ndash Zhang
WEST LAKE STORY
A TRIP PLANNED AROUND HANGZHOUrsquoS REVERED WEST LAKE TELLS OF THE DESTINATIONrsquoS RICH
CULTURE AND SCENIC STORIES
Yi Mou Wang Chao Ge and Fan Yue Guests visited the largest isle in West Lake which is called ldquoThree Pools Mirroring the Moonrdquo and covers an area of 6000 square metres The shadow of the isle the elegant garden and the scenic beauty combined makes the isle one of the top 10 West Lake attractions particularly popular during the Mid-Autumn Festival
The group also visited the ancient He Fang Street which has a profound history Consisting of the historical commercial civil and architectural culture of Hangzhou it is the best place
to get acquainted with the destination Groups also enjoyed the ldquoSong Cheng Eternal Loverdquo drama which is known as one of the more acclaimed shows in the world The performance describes the hardship of Liang Zhu ancients the magnificence of Song Palace the fierce battle of Yue Gu Jun the song of Liang Shan Bo and Zhu Ying Tai and the song of the white snake and Xu Xian These stories are told through a spectacular display of sound light and stage effects
70JUNE-JULY 2015
Sofitel Hangzhou Westlake Hotel
Golf tournament
70 Engage Hangzhouindd 70 24515 1149 am
71JUNE-JULY 2015
Engage
Aprilrsquos Wine Down Wednesday organised by ACI HR Solutions and Biz Events Asia gave guests the privilege of a first look at the new Club Lounge at Hotel
Jen Tanglin Singapore (formerly known as Traderrsquos Hotel at Cuscaden Road) Over 90 professionals from
the MICE travel tourism and hospitality sectors networked over drinks and a buffet spread with an
impressive display of sweet treats Guests also had the chance to look at guest rooms on the newly revamped
Club Floor The event was sponsored by Hotel Jen Tanglin Singapore and duetto
HAPPY SNAPS
FROM WINE DOWN
WEDNESDAY
71 Engage Hotel Jen WDWindd 71 24515 1149 am
72JUNE-JULY 2015
ćľŅǴŭƀ뼷āĶɽĄŗۍĉדĀϝĀŞ뼵ϾĀЌѠͱກĀěɁǟħކՠĀǚ뼶ĔȏϝĀŞ뼵ЌѠŠěɁǨͳȩĀĄqಌϾr뼷খأćӃɯӍЌѠ˖Ӫˡġ뼷ĉĶǨɶᅆŠڥĀďĄಌϾĀǃɩ뼷ƦϿĠě֏˺ॎӃɯģĝćĞƶѲʑħϢеǙҜಌϾɆԥ뼶ȁˤ뼷ĔĂʿāĶјǭŗqಌϾrǟħ٧Āǂʚ뼶
ľŅǴċʃ뼷āĶćĂȏοȢКɁʸˋˡʭĀʗˡĉՂNjȒŠğʑ뼷ɝŴĶƧħqಌϾrĪǭػ쨵ĖqಌϾrĴ뼷ƣźŴĶԒĞĖƇĬ쨵뼶ӗęĠĀĉĀƫĄ쨰qಌϾrźŴĶԒĞĖŕķ౯ĀЌѠŠԚċЌѠȞײ뼶ȆƻɝӍqۈिrǟħĂċŞҠƣźŴĶԒĞĖƇĬĴ뼷āĶǨīĖĀĄ쨰NJ뼵Ġʻ뼵Ljǥ뼵ݶиĀʇҌŠȱਢɁ뼶
ឧࡢ뼷ભȘʆĉˍĂĀۈिȢćᎴŐ뼷Ʀďě֏ˡĎĸ뼷ۈिŞҠஅƧĂԿԵĈवƺĀęኧ뼷ڇۃŎƼЍĀԄӪӃɯĉՂǡϰ뼶āĶȠƱ뼷ĔĂԿęĀ
ኧďĄࡒĀNJ뼶ȁˤ뼷āĶјǭŗလिNJۈǟħĔĂʿĀǚǦ뼷ŗĸdžفĀƄਬƺ뼶လف˧ǘdž뼷χƎǢĈԣŭĀ뼷ĄġŚŕƳĀهƞ뼷ԵĈqġŚσفƥيrĀݔ؆뼶அƧƜƚॸćॸĂɁƜƚĂƟ뼷фĘĀလفӲ˴ƄΡȸĠɹ뼵śĠɹ૨뼷ĝđħфĪҍ۵ӲĂśȥſƄᐻĀσ뼶ƄΡۈिŞҠƧƍͳ뼷ƄΡȺໆѲĈĠĬϵɘ뼷ۈि˧ăěģăˆϚȺNJĀ뼶
ćĔċˊʃ၅٧ƀ뼷źāĶĎĂŐΥҨqಌϾrĔċӛʚ뼷ĞĂĞǨͳȩĀĖЪĄƇĬ쨵Ⱥǰ뼷ಌϾ˄ăĂǭđᔐ쨱ಌϾģăĂǭ୨ăĻӍ뼶ŮđāĶҕċԳʇĞĂĞ뼷ȺǰāĶƲĐĝŀƜćಌϾƥġ쨰NJ뼵Ĵǎ뼵Ծ뼵ϔϙŠ뼷ĔĂȏŢāĎĸďĄಌϾ뼶ůķƜćȆĪ뼷ƓěŀƜġĀŇƂ뼷ŕȶđĀĄģđΓīΰĢŹ뼶ڒ
Ƿ୯փఔŨ쨗
ಌϾħˀ좄
ŭʃʃ
ǚтƂύĘʄӃɯٲ뼶ɑջ୯ѮąƬϢеϨȉʇĀ
ȶđȡ뼶
$KXGPVUۈि뼷KDVOſŚĂĀۈिϱǭɆ
$KXGPVUۈिĄŗĪƯĀě˴ӍϱǭЋƶɆ
ȱĈŪ
ɽৠ٧elbizeventsasiacom
௱ᅒ
Ѻᙕĉginabizeventsasiacom
ఫઽ
ৠ٧kristiebizeventsasiacom
72JUNE-JULY 2015
72 Chinese Editorial Lettersindd 72 24515 1150 am
73JUNE-JULY 2015
73MAY 2015
ƼЍ˗ՅЌѠ˥ʿಌϾЌѠˡϘċȞײʗ२ĉƯ뼷ħಌϾЌѠǭąƼĤĀԶѤ뼷ģǞơըdž˽ȞײŢƍͳಌϾӃDŽĀăגɸɾ뼶˗ՅЌѠ२ĉƯȜƍͳѲʹȉಌϾժΆʪʸćĂŐ뼷ƯʭѲʹҺʓа뼷ɡӴĀԜӍࠒΙĀ˝ՊƑħϭދ뼶ȮύNjęϙѲʹ+CEQDWEEKѲʹ˄ύʕᘶƋʕǟĀĻːࢬѱΙǝ뼷ĖƋʕďĀՒŞጣ뼷ǞĖƬԐԵ뼷ఁบጣ뼷৯χƯغĉ˴˖뼷ƲĂċժΆĝɩĖߙϜߝ뼶
ć˗ՅЌѠ२ĉƯĘ뼷ȜĈʈʞɩľߙϜাۋĀƯغĉ˴ΏDŽ˖Ӫ뼷ȺġಗĂǩDŽ؈ǂೀ뼵Ăǩೀ뼵Ăǩ˗Յਓĉ˴뼷ŗӍĂǩƼЍਓϢ˖Ӫǀȗ뼷ŴĶȜࡄħਓϢĘԭċȡĀ˖Ӫ뼶źƲʞऒĀਓϢʠߔಌϾӃDŽĀχ₈Ƭʇ뼶
ĤȀะɸľʞĎĢſŚʘ뼵96뼵չՍȓѣ뼵ՍၽݭDŽ뼵ଔӘݭDŽŠײĀӅśଋąύݔƬЌѠמćĤȀะऄЌѠঢ়ډЌťࢨƬЌѠݔDŽĀмȞॏě뼶ćॏěĘ뼷ڏˡߊͳȩˋśଋਓॏ˽מćƼЍĀŕĤмˡ뼶5ampŚܕߝĈՃȓѣ쨞ĤȀะ쨟ɽઠKUCڱӍěجƖҠӍūǕ쨣Ӄɯ뼵ƱůۈGGJCPԶФ뼷ˤơƜƚħęŝՇҜąĂċĻŗःˤιȸ뼵จęĉȱͶŠąݔƬЌѠŕĤƚяĀĂċݘČƯě뼶
73JUNE-JULY 2015
ɾϒǛТঢ়ЌѠמġŕęĀΪӃࢰȞײǛĎӽȜɘɾϒ⏜ࠑ뼶٩ʹćŭũˡ뼷⏜ࠑǛĎӽʇҌȜшĈǎϢӭ뼷˄ѲĈǚϗᤂːƶМĀěڱӍƜƚɁŞ뼷ಗƪċၰěढ़Šċěڱढ़뼶ˤơş֏ϝĄҬŅŭǛТঢ়ЌѠמȉ1TKGPVCN5GC8KNNCUCPFQVGNQORCP[VFڑ፴ৗڱćǘ⏜ࠑũѲ˟ȷǛĎӽЌѠŗĎĀԨĂċϝ뼶
क़Ś쨞OCTCӘЌѠӍʇҌ҈ثQVGNU4GUQTVU쨟ǘඳୌसӘራҠũѲĀ҈ثӘЌѠ쨞OCTC$CPIMQM쨟ć˥ūڏDŽąοȢКĀũˡ౯К뼶҈ثӘЌѠѲĈǎϢӭ뼵Ăċঢ়ډƄ˪േ౸뼵ĂŝʞǘljڝĀЌť뼵ĂċĐɒذƬʇħМƬĀƄჾКၰěढ़뼷ŗӍƪċĠβĨढ़뼶ĠβĨढ़ĀʋύරඌغŪ뼷ĻźӖĀĢƔʾϞɌʭ뼶ب
73 Chinese Sound Bitesindd 73 24515 430 pm
74JUNE-JULY 2015
ŊĈĉĻŗΞĘʄĄĂǝƄՃĻĨ뼵ĠĠӴĀŚęĝ뼶ȺۍĉדĀटĐę뼵ᇱЉĀΝբŠƍͳĀ϶ᇫሊş֏ĀŀƚໆѲȢĄġŚǀ뼶ȮϾĀʁĤҠ뼵ăߟĀĤĐŞઝǒҠĖōǩĀʋභ뼷ĘʄƄĴƄăćᄏƜƺŠŀƯ뼶
ĘʄĨŪħġŚě֏ˡĀȶ뼷פą؈ŠӃɯٲŢ˺ॎӃɯˡӪĀڇŠ؈ॸဩ뼷ԨĂĈϙʲɫĄˬιʘĀşТ뼷ȺˢϞవȘʆęΝ뼶ăΡǷȮċŚŝǝΝśşǡϰĘʄ뼷ĝĨڨǷŗŕŨĀĴǎĖТ뼶ĘʄӃɯٲŚӃɯਇɘǥːϵŀȩФ뼷ύǘĈŎԭħϔϙĀιʘ뼷ĘʄƲŭĝڇۃąƞęՏŚěڱӍ֏זĖĔƀڏDŽ뼷Ȇġďಗą(QTOWNCวݭġŚę˺ظ뼵ցЍ҈뼷ŗӍɩᕹϝĀĘʄŚĴظঌєŠĘʄŚǗΆ뼶
ϝĀŞϯȗȓѣӍƜƚॸȓѣXGPVU6TCXGNUKCƼЍჼƂɽǀȗCZCPVCUWYCPćă΅ǡŗ+ɮŝĀǻśଋąćĘʄڏDŽĀŚě˺Ӄɯűזě쨞+6JKPC쨟뼶Ŵćˈɩ$KXGPVUۈिਲ਼ɝĴȩФ뼷ĘʄćĔŭƀşŀąňęĀȻ뼷ƦؼĝĄŎᇫሊĀƶˋş֏뼶
qŢǘěغڱĎĸ뼷ĘʄĻĸԵĂНĈϙʲɫ뼷ƦؼąƄՃĻĨ뼶פąЌѠƥʋ뼷ĘʄŃĈňĠăǜՏĀɁŞŗӍԵĈȆŞɡĀբžŴĶ˝Պ뼶r
ěڱɁŞҤćĘʄĘʄшĈϿĠęՏě֏Ɂࢰ뼶ĘʄĤŚűז֏ƺĀŚڇۃġķďĄȺġĂċŕԵזӍƜƚɁࢰ뼷ƦؼģĄĠŭĎŚޱǫʕˡѩŞ뼶ĘʄȘűě֏ġķģĄڏěĀז֏ԨĂċډĀŚě֏ɁŞ뼷ƑĄڏѩĂȸ֏ěƂĀχџ˝Պ뼶ԨĂċџলĀɁŞĄĘʄŚěڱġķ뼶ĔċŗڏѩęՏŚěڱ뼵ԄӪΡƦʄʭʋĀěڱġķŞހŝݖઽͲġķ뼷ʁƶdž
Ęʄě֏ˡLjϋ˓ஸ
Ǘ˸뼷ȉʋභоŚӚ౨եȠʫ뼷ιʘѲƶϔŨຂ뼷ŞȗʞīĐћয뼶ěڱġķшĈĂċǚϗːƶМ뼷ĻગĉĀƄჾՏၰěढ़ŠċęŇăDž뼵ɧϜᰋࡊĀĠβĨěڱढ़뼷ߴĈŕϵɘĀƬڐͶՕӍǜཥѲ뼶ˤʋ뼷ěڱġķʭģѲɪĀʁƶեęЌѠ뼷шĈǎբҍϾϢӭ뼷ѲӍěڱԜӝ˖ӪमƼ뼷ĻӖՏĀěڱŠƜƚ뼶qrƼЍΡ뼵2ʠĉěӍͶԉěڱ뼵ljۈिş֏ݭDŽŭěŗӍġŚŭĘʄȘűěũDZȐၰĝćĔƀڏDŽ뼷˄ɩĖƶ뼶
ĘʄŕĤɁࢰ숯숯Śŝě֏ġķ쩑ӅNJǩ؆ħ0CVKQPCNZJKDKVKQPCPF
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Ĉqʁƶแrƥ؆ĀĘʄŗȺযĀęڇۃĀӃɯѺ۷ࡒNJЪጠŗӍՏĀŚě֏ƜƚǡĎڏѩ뼶
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NJ졿ఫ
74-75 Chinese Cover Storyindd 74 24515 1150 am
75JUNE-JULY 2015
qύǘĈŎԭħϔϙĀιʘ뼷ĘʄƲŭĝڇۃąƞęՏŚěڱӍ֏זĖĔƀڏDŽ뼶r
ːĘʄӃɯٲŚӃɯਇɘǥ
ȞЌѠ뼶ĔŝЌѠŮĈǎϢӭ뼷Ӛ౨ǕǻύĂƁڝƬĀūǕݱɽˌ쨞Ӛǘŭͳ쨟ǨϐӚƦŪ뼶
ĻગĠǩਓϢ뼷ƦؼшĈۍĉٵґĀƬסĐɒذŠʕђĀϜٲ뼷ґʸˈƞՏĀƜƚ뼶ĀѲʹĄǘŗǡΟǼĀϜٲϐҜȥŪ뼷ƧȺŒŞ΄ąˈľŅȉλĎĀȗЯ뼷ŐଟĀŬǰƅ뼶
ԨĂċກĀɁŞקĄк˟뼶к˟ĄĂċמඵӭŠЌťǘĂɆĀ२ĉě˴உǒˌ뼷ŞƳĘʄĀġķŞь뼷ĄĂċʗŦȏˣߜĂċћ뼵뼵ΜĀˬǎ뼶ƜƚॸĻŗಶůĔƀĀˬǎǟħƜƚɁŞ뼷ŕґʸăɸľĉĀƜƚ뼶
ӃɯѺ۷ࡒĘʄшĈযĀ˥ͳΝNJЪጠŠ۵ĠΦࡡ뼷եϒĀՕNJȉŞĤɭɌĀĠƟNJȠઽʸ뼷ŪąĈĀʄ৫NJ뼶ʋභоŚӚ౨űז쨱ĈŎɸľŭĀġŚԽڄӚ౨ȉѲʹɧϜĀԽŠdžͳ΅ăෲĀΝᴂዣχƎঞĄȘʆɯϢĖĘʄĴĀκɯƥŞ뼶ʞǘᐤҠŠ༽ҠĈŎĀࡊŚĀƳߋӭӚ౨뼶ĔȏբžĝĄ˺ॎӃɯͱƜƚǡӍƜƚŶĀŕމŅ뼶
ͻĘʄŮĈŒѧǫԘĀեϒᆶŝԳŠƬďĻˢТĀसӆŠിӆĝĄڏѩě˺ӃɯĴăĻǸľĀӗމƥŞ뼶
ĤNjƄՃĘʄшĈϿĠڏѩęՏŚ֏זŠěڱĀɁŞ뼷Ʀ۵ĠĀϾӍԄӪЌѠģĝшĈϵɘ뼵मĀʗˡěڱѲ뼶ƜƚॸĞߜˣο˩ܪĀɁŞ뼷ĘʄȜĄĆĀŕՊ뼶˝މ
ƜƚॸăҨছ˝Պć06ĘʄڏѩĂɁϜЬƬݔĀ৫Ţ뼶ĔŝΪφĠŭષ۵ĠDŽˡę˺ĀஉǒˌȜ२ĉěǨ뼵ډԐढ़뼵Ќኃ뼵ঢ়ډфŠஉǒˌʪʸħĂɆ뼷ħƲĂʞĎਓǙҜǡǨλĈĀ৫ŢɆԥ뼶உǒˌԵĈĻગĉνӐКٮЌ৫Ţ뼷ͱĉၰěКĀˬǎ뼶ǩŚĀԐढ़ǂೀ)TCPV$TWPUGFGPŃĻħƜƚʔǻǭ˱뼷ŗӖਓϢĀˍ뼶06ĘʄɆƍĀĄћĂƄȕĀȞʞ뼵ՇҜƺŠџݔ뼷ŕґʸ
ćĔƀڏDŽĤмȞşҘě뼵Ĵল뼵ƜƚŶ৫ŢŗӍΡě뼶ǨŗŚōǩȞײƧʑӘϙ뼵ı҈뼵KOO[JQQ뼵ᅱᅧ뼵วѩŴĶĀƜƚ뼶ڏŠɲϜϙĝ˝ՊćĔƀݭ
АҔćĘʄϒʋභƳΟǼĤܪҠʭ뼷๗ŭĘʄȘűڏѩŞĀnjĴѲʹ
74-75 Chinese Cover Storyindd 75 24515 1151 am
76JUNE-JULY 2015
ТŪιͲĔٯĄƦͲȒĀƂ뼷ĻĄۍĉדኁĀĄЌѠӍӃɯ˖ӪˡĀߊӿϰϰఆĨƚȡ뼷ŊĨӍĴŢϢеɘDŽڥɘ뼶뺭
ćǗŔɫ뼵55뼵ȖŠ)EJCVDžǗŔʘԭħşТĀƎĐ뼷ĉȉĉƥǎĀˈਜঞĄӚӐŠάȱͶŕȶđĀƶК뼶Ţǘߊĉ˴Ďĸ뼷ĈąĔȏǗŔʘĀৗՎ뼷ŢϢеɘDŽɘďȻīΜƦͲڏ뼶Ļ뼷ďϝǡĀŰߧƦҶ뼷ЌѠӍӃɯ˖ӪˡĀߊӿڥఆĨƚȡ뼷ŊĨӍĴŢϢеɘDŽٯɘ뼶뺭뺭
२ĉϢе˖ӪĄࢨˡŪβĀȱਢ뼷ਯȺĄćЌѠ˖Ӫˡ뼶ĂŝśɡĀЌѠκΓīƧźĢŹǜതڌŢƋҠŒũĎ뼷ąĢŹŠതćɳ뼷ĈĠɹ쨵ňĠĴȊ뼷ࡍהŢƋĀڌćϢе˖ӪĔċցΆĘ뼷ЌѠߊӿТăĖЌѠćܦΰɌʐਓϢŦƟĀnjː뼶
ͱϿߊĉ˴ˆ˽ɝĂɝĢŹĔċɝʚ쨰ϢеěǂƚȜŀNjιƈāĀʅȁĄƇĬ쨵ȺǰďĄǥʿĀӷݦȱͶŠϢеĀฑࡄʇ뼶ĂҶŗકƥ뼷ЌѠߊӿƙĀĄqӚӐȱͶrĀŀNj뼷ƦăĄڙᆃĀˈ˱뼶
ljĂċߩղϰϰĄŕՋĀ뼶ƜƚغͱϿĄȁħԚċЌѠȞײ뼵ЌѠĀŞžͱȁЌѠǔɘDŽջĤDžʅȁŢԚĂŝЌѠмŀ뼷ȚЌѠߊӿĈޡȉĔǩದćϢеԒͶ뼷ũ˧ȉŴĶӚӐʸǟȱͶ뼶ȚНʥ쨰ăĻŮʘľǗŔɫͱҽƱĎȉϢеӚӐʸǟȱͶ뼶
ſŚʘěڱȉƜƚŭƼЍěڱ٩ԏ뼷ۈिȜҬφڇʠԄӪӃɯɁ뼷ƦԄӪƜƚȜભŕęˌŒ뼶ȁˤ뼷ĞđćതڌպݰĀě֏ˡġŒĂᤋ뼷ЌѠďκӚӐĂжƬΙ뼵ƬвĀߊӿ뼶
ӍĴŢϢеɘDŽɘĄȌīϢеŕĈвĀƶʑ뼶эɘăȚȩФߊĉ˴ŢϢеŠĔඐŀNjĀȶ˸뼷ģĄƬߊĨƺĀƶʑ뼶ĴǎĄȱਢ뼶ȮŕŶĂơȉϢеԒͶĖĪĂơĀɘăˆ˽ɸľċŇĴ뼶ŚʠϵϢеɆԥϯȗශઆȓѣ49QTNFYKFG˥ʿŢۈƖŞҠě֏ˡɘDŽąĂЬз뼷ʪưФĈĀದćϢеĈߊӿȉŴĶɘ쨱ˤʋ뼷ɸľĀߊĉ˴ΞħŮđŴĶιďΚȥŪӪ뼶ĔċƄࡢħۈƖҠĀߊˌǀȗژąܔѧ쨗
ȁˤ뼷ħąŕęՃʇŞƬߊƯě뼷˄ϢеɘĈвॼ뼷κƙĖŗĪڨǴž쨰s đĈࡄNjŠƱķ뼶ǚŢϢеđϭࡄ
Nj뼷ਯȺĄćƸĀľԘġ뼷ϢеňͲďĨƴśĆĄśǘŬķͱĄȩǚˆޚƦǢ뼶ǞĎ뼷ĈƱķƷĨϢеƱ˖뼷ĂϢеƱ˖뼷ĆŪβĀǴĢƔďƬ뼶߀
s ĠɝũǽКʚϝ뼷˄ɑϢеȀŗĸdž뼶ĔĄĂƞڇϢеϨȉƸĀƤƶʑ뼶ĻŗȮqħƇĬr뼵qƧڒr뼵qƇĬr뼵qɑĆffɑгār뼵qĆĀğʑƧrDžɝƶКũ˧뼶
s ĞѩʑdžɃϢеĀѢˆ뼶ϢеƫĆĀɝʚŶ뼷ăđŮĄӕҢćŦƀ뼷ɝȠȱĀɝʚ뼷ĔƟĆĈĻĨȌīϢеŊĈĞĖĀʋĀƱʜ뼷ģĻŗӚӐŐϢеŢĆĀƱķ뼶
s ыħϢеԵĈҲĀʋ˖Ӫ뼶ϔĄҺ˱ĀȅѮѲʹ˖ӪģӖ
ŗźϢеƴīĆňķ뼷ĨdžɃŴĶĀ뼷ȮƦźŴĶŢĆмŀČƗ뼶
s źϢеƢƅĆdžɃŴĶĀ뼶ěڱĉ˴ƼƔdžɃŴĶߊĝЏʫغĀ뼶ȁˤ뼷ժዓȴ뼷ăđǙᛃ뼷ģăđߣŎǟśѢˆ뼶ȮĆĀɝŠɽʪ뼷ϢеĨѿʓƢƅĆĄdžɃŴĶƥǡǨĸĀƸ뼷ƦؼģěźŴĶƴīĆňժķŠůķ뼶
ʘľȉϢеƥǎĀˈਜŠӍĴĀɘ뼷ăȚĻŗźĆŨэТŪιͲ뼷ƑȶđĀĄĻŗƬĆĀߊĨƺŠϢеĀƫǼ߀뼶
JTKUVKPG)COCTTCĄ49QTNFYKFGɽઠ뼶49QTNFYKFGĄĂؽƖҠۈŝŚʠϵĀϢеɆԥϯȗශઆȓѣ뼷шĈο˩ࡒĀě֏ǀԥ뼶˽ȓѣĪĀۈƖҠӿʗɠħϢеǭȉě֏ȠȱĀјƶ뼶٩ƢނŰ뼷ɑˢˈȉJTKUVKPGԒͶ뼶Ǘ쨰EJTKUVKPGICOCTTCNTCYQTNFYKFGEQO뺭
76JUNE-JULY 2015
qɘăȚȩФߊĉ˴ŢϢеŠĔඐŀNjĀȶ˸뼷ģĄƬߊĨƺĀƶʑ뼶ĴǎĄȱਢ뼶ȮŕŶĂơȉϢеԒͶĖĪĂơĀɘăˆ˽ɸľċ
ŇĴ뼶rCHRISTINE GAMARRA
LRA WorldwideɽઠؽƖҠۈ
ƢԺ
76 Chinese Knowledgeindd 76 24515 1153 am
IBC IBTM China ADindd 50 13515 833 pm
ಌϾ٧
7 Sabah Tourism Board ADindd 7 24515 1235 pm
68JUNE-JULY 2015
AD
Contentindd 5 261114 1051 am53-68 Australia Supplementindd 68 24515 1146 am
69JUNE-JULY 2015
Engage
From April 30 to May 10 a total of 235 million visitors ndash including 153000 international attendees ndash took part in 200 events conducted throughout host venue Coex from culture exhibitions and conventions to promotions performances and even a beer festival all of which served as an effective marketing platform for the clusterrsquos stakeholders
Among the major events Asiamania a multi-nation business and cultural trade show running from April 30 to May 3 included promotional booths from Korea Japan China and Russia each exhibiting various cultural assets from across the region Contributing to the local MICE presence was the Seoul Tourism Organization whose promotional stand was modeled after
C-FESTIVAL IN SEOUL DRAWS
GLOBAL AUDIENCETHE INAUGURAL
ldquoC-FESTIVALrdquo PROMOTED THE
CAPABILITIES OF A NEWLY-FORMED
GANGNAM-BASED ldquoMICE CLUSTERrdquo
OF EVENT VENUES SHOPPING AND
ENTERTAINMENT PROVIDERS
Seoulrsquos ancient city walls while the Korea Tourism Organization stand introduced visitors to other national destinations Other key events included a ldquoCulture Techrdquo fair and a ldquoCreative Urdquo exhibition zone The festival was organised by the World Trade Center Seoul MICE Cluster Committee
Created to increase competitiveness and allow for joint marketing strategies among members the MICE Cluster initiative unites 13 major companies involved in the business events community including and surrounding Coex which along with the nearby Korea World Trade Center was recently designated a ldquoSpecial MICE Tourist Zonerdquo by local government agencies Members also include business hotels department stores entertainment complexes PCOs and more such as Korean entertainment agency SM Entertainment which appointed K-pop stars EXO as official C-Festival ambassadors
In addition to the festivalrsquos promotional benefits for its members the ROI across 11 days also demonstrated the effectiveness of the event The Coex Seven Luck Casino a foreigners-only
venue for example saw a 401 percent increase in custom compared with the same period in 2014 while the five-star Grand InterContinental Seoul Parnas ndash also part of the complex ndash saw a 209 percent increase in room occupancy over the same comparative duration
ldquoThrough our first C-Festival we were able to see both new growth and the take-off of the MICE industry which is still a new industry for Seoulrdquo said Coex president and CEO Byun Bokyung He went on to affirm his commitment to ldquocontinue building and showcasing diverse content in order for the Korea World Trade Center to become the centre of the MICE industryrdquo
Stephen Kwak an assistant manager at the Seoul Tourism Organization agreed with the growth potential of the C-Festival in the coming years saying ldquoIt helped Seoul by emphasising various tourist attractions that MICE delegates would enjoy visiting during their stayrdquo With the weekend proving the most popular for Asiamania Kwak said that feedback for the Seoul booth was positive with visitors remarking that it ldquowell-represented the cityrsquos diverse offeringsrdquo
Love Heart Project
WORDS BEN JORDAN
69 Engage Coexindd 69 24515 1149 am
70JUNE-JULY 2015
Engage
With many UNESCO-heritage listed sites and venues in the world to choose from one group chose the much revered West Lake in Hangzhou as the centrepiece for an event Some 90 guests from Canadarsquos York House School travelled to the picturesque destination for a cultural trip planned around a golf tournament
The guests arrived at Hangzhou Sofitel Westlake Hotel on the first day What awaited them was a lavish welcome cocktail and gala dinner set up at the Sky Garden with views of West Lake as its background
The next day was where the program truly began Guests were divided into two groups ndash the Golf group and Parents-Child group ndash according to what guests preferred The group for golf headed for a friendly tournament at Fuchun Resort Golf Club while the other enjoyed a spa session and a tea tasting ceremony The children spent time at Zoo Coffee a creative club located in a shopping mall where its unique set-up resembled a quiet forest wonderland with a myriad of wild animals
Guests then went for a boat ride over West Lake and watched a large landscape live performance created by three renowned directors ndash Zhang
WEST LAKE STORY
A TRIP PLANNED AROUND HANGZHOUrsquoS REVERED WEST LAKE TELLS OF THE DESTINATIONrsquoS RICH
CULTURE AND SCENIC STORIES
Yi Mou Wang Chao Ge and Fan Yue Guests visited the largest isle in West Lake which is called ldquoThree Pools Mirroring the Moonrdquo and covers an area of 6000 square metres The shadow of the isle the elegant garden and the scenic beauty combined makes the isle one of the top 10 West Lake attractions particularly popular during the Mid-Autumn Festival
The group also visited the ancient He Fang Street which has a profound history Consisting of the historical commercial civil and architectural culture of Hangzhou it is the best place
to get acquainted with the destination Groups also enjoyed the ldquoSong Cheng Eternal Loverdquo drama which is known as one of the more acclaimed shows in the world The performance describes the hardship of Liang Zhu ancients the magnificence of Song Palace the fierce battle of Yue Gu Jun the song of Liang Shan Bo and Zhu Ying Tai and the song of the white snake and Xu Xian These stories are told through a spectacular display of sound light and stage effects
70JUNE-JULY 2015
Sofitel Hangzhou Westlake Hotel
Golf tournament
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71JUNE-JULY 2015
Engage
Aprilrsquos Wine Down Wednesday organised by ACI HR Solutions and Biz Events Asia gave guests the privilege of a first look at the new Club Lounge at Hotel
Jen Tanglin Singapore (formerly known as Traderrsquos Hotel at Cuscaden Road) Over 90 professionals from
the MICE travel tourism and hospitality sectors networked over drinks and a buffet spread with an
impressive display of sweet treats Guests also had the chance to look at guest rooms on the newly revamped
Club Floor The event was sponsored by Hotel Jen Tanglin Singapore and duetto
HAPPY SNAPS
FROM WINE DOWN
WEDNESDAY
71 Engage Hotel Jen WDWindd 71 24515 1149 am
72JUNE-JULY 2015
ćľŅǴŭƀ뼷āĶɽĄŗۍĉדĀϝĀŞ뼵ϾĀЌѠͱກĀěɁǟħކՠĀǚ뼶ĔȏϝĀŞ뼵ЌѠŠěɁǨͳȩĀĄqಌϾr뼷খأćӃɯӍЌѠ˖Ӫˡġ뼷ĉĶǨɶᅆŠڥĀďĄಌϾĀǃɩ뼷ƦϿĠě֏˺ॎӃɯģĝćĞƶѲʑħϢеǙҜಌϾɆԥ뼶ȁˤ뼷ĔĂʿāĶјǭŗqಌϾrǟħ٧Āǂʚ뼶
ľŅǴċʃ뼷āĶćĂȏοȢКɁʸˋˡʭĀʗˡĉՂNjȒŠğʑ뼷ɝŴĶƧħqಌϾrĪǭػ쨵ĖqಌϾrĴ뼷ƣźŴĶԒĞĖƇĬ쨵뼶ӗęĠĀĉĀƫĄ쨰qಌϾrźŴĶԒĞĖŕķ౯ĀЌѠŠԚċЌѠȞײ뼶ȆƻɝӍqۈिrǟħĂċŞҠƣźŴĶԒĞĖƇĬĴ뼷āĶǨīĖĀĄ쨰NJ뼵Ġʻ뼵Ljǥ뼵ݶиĀʇҌŠȱਢɁ뼶
ឧࡢ뼷ભȘʆĉˍĂĀۈिȢćᎴŐ뼷Ʀďě֏ˡĎĸ뼷ۈिŞҠஅƧĂԿԵĈवƺĀęኧ뼷ڇۃŎƼЍĀԄӪӃɯĉՂǡϰ뼶āĶȠƱ뼷ĔĂԿęĀ
ኧďĄࡒĀNJ뼶ȁˤ뼷āĶјǭŗလिNJۈǟħĔĂʿĀǚǦ뼷ŗĸdžفĀƄਬƺ뼶လف˧ǘdž뼷χƎǢĈԣŭĀ뼷ĄġŚŕƳĀهƞ뼷ԵĈqġŚσفƥيrĀݔ؆뼶அƧƜƚॸćॸĂɁƜƚĂƟ뼷фĘĀလفӲ˴ƄΡȸĠɹ뼵śĠɹ૨뼷ĝđħфĪҍ۵ӲĂśȥſƄᐻĀσ뼶ƄΡۈिŞҠƧƍͳ뼷ƄΡȺໆѲĈĠĬϵɘ뼷ۈि˧ăěģăˆϚȺNJĀ뼶
ćĔċˊʃ၅٧ƀ뼷źāĶĎĂŐΥҨqಌϾrĔċӛʚ뼷ĞĂĞǨͳȩĀĖЪĄƇĬ쨵Ⱥǰ뼷ಌϾ˄ăĂǭđᔐ쨱ಌϾģăĂǭ୨ăĻӍ뼶ŮđāĶҕċԳʇĞĂĞ뼷ȺǰāĶƲĐĝŀƜćಌϾƥġ쨰NJ뼵Ĵǎ뼵Ծ뼵ϔϙŠ뼷ĔĂȏŢāĎĸďĄಌϾ뼶ůķƜćȆĪ뼷ƓěŀƜġĀŇƂ뼷ŕȶđĀĄģđΓīΰĢŹ뼶ڒ
Ƿ୯փఔŨ쨗
ಌϾħˀ좄
ŭʃʃ
ǚтƂύĘʄӃɯٲ뼶ɑջ୯ѮąƬϢеϨȉʇĀ
ȶđȡ뼶
$KXGPVUۈि뼷KDVOſŚĂĀۈिϱǭɆ
$KXGPVUۈिĄŗĪƯĀě˴ӍϱǭЋƶɆ
ȱĈŪ
ɽৠ٧elbizeventsasiacom
௱ᅒ
Ѻᙕĉginabizeventsasiacom
ఫઽ
ৠ٧kristiebizeventsasiacom
72JUNE-JULY 2015
72 Chinese Editorial Lettersindd 72 24515 1150 am
73JUNE-JULY 2015
73MAY 2015
ƼЍ˗ՅЌѠ˥ʿಌϾЌѠˡϘċȞײʗ२ĉƯ뼷ħಌϾЌѠǭąƼĤĀԶѤ뼷ģǞơըdž˽ȞײŢƍͳಌϾӃDŽĀăגɸɾ뼶˗ՅЌѠ२ĉƯȜƍͳѲʹȉಌϾժΆʪʸćĂŐ뼷ƯʭѲʹҺʓа뼷ɡӴĀԜӍࠒΙĀ˝ՊƑħϭދ뼶ȮύNjęϙѲʹ+CEQDWEEKѲʹ˄ύʕᘶƋʕǟĀĻːࢬѱΙǝ뼷ĖƋʕďĀՒŞጣ뼷ǞĖƬԐԵ뼷ఁบጣ뼷৯χƯغĉ˴˖뼷ƲĂċժΆĝɩĖߙϜߝ뼶
ć˗ՅЌѠ२ĉƯĘ뼷ȜĈʈʞɩľߙϜাۋĀƯغĉ˴ΏDŽ˖Ӫ뼷ȺġಗĂǩDŽ؈ǂೀ뼵Ăǩೀ뼵Ăǩ˗Յਓĉ˴뼷ŗӍĂǩƼЍਓϢ˖Ӫǀȗ뼷ŴĶȜࡄħਓϢĘԭċȡĀ˖Ӫ뼶źƲʞऒĀਓϢʠߔಌϾӃDŽĀχ₈Ƭʇ뼶
ĤȀะɸľʞĎĢſŚʘ뼵96뼵չՍȓѣ뼵ՍၽݭDŽ뼵ଔӘݭDŽŠײĀӅśଋąύݔƬЌѠמćĤȀะऄЌѠঢ়ډЌťࢨƬЌѠݔDŽĀмȞॏě뼶ćॏěĘ뼷ڏˡߊͳȩˋśଋਓॏ˽מćƼЍĀŕĤмˡ뼶5ampŚܕߝĈՃȓѣ쨞ĤȀะ쨟ɽઠKUCڱӍěجƖҠӍūǕ쨣Ӄɯ뼵ƱůۈGGJCPԶФ뼷ˤơƜƚħęŝՇҜąĂċĻŗःˤιȸ뼵จęĉȱͶŠąݔƬЌѠŕĤƚяĀĂċݘČƯě뼶
73JUNE-JULY 2015
ɾϒǛТঢ়ЌѠמġŕęĀΪӃࢰȞײǛĎӽȜɘɾϒ⏜ࠑ뼶٩ʹćŭũˡ뼷⏜ࠑǛĎӽʇҌȜшĈǎϢӭ뼷˄ѲĈǚϗᤂːƶМĀěڱӍƜƚɁŞ뼷ಗƪċၰěढ़Šċěڱढ़뼶ˤơş֏ϝĄҬŅŭǛТঢ়ЌѠמȉ1TKGPVCN5GC8KNNCUCPFQVGNQORCP[VFڑ፴ৗڱćǘ⏜ࠑũѲ˟ȷǛĎӽЌѠŗĎĀԨĂċϝ뼶
क़Ś쨞OCTCӘЌѠӍʇҌ҈ثQVGNU4GUQTVU쨟ǘඳୌसӘራҠũѲĀ҈ثӘЌѠ쨞OCTC$CPIMQM쨟ć˥ūڏDŽąοȢКĀũˡ౯К뼶҈ثӘЌѠѲĈǎϢӭ뼵Ăċঢ়ډƄ˪േ౸뼵ĂŝʞǘljڝĀЌť뼵ĂċĐɒذƬʇħМƬĀƄჾКၰěढ़뼷ŗӍƪċĠβĨढ़뼶ĠβĨढ़ĀʋύරඌغŪ뼷ĻźӖĀĢƔʾϞɌʭ뼶ب
73 Chinese Sound Bitesindd 73 24515 430 pm
74JUNE-JULY 2015
ŊĈĉĻŗΞĘʄĄĂǝƄՃĻĨ뼵ĠĠӴĀŚęĝ뼶ȺۍĉדĀटĐę뼵ᇱЉĀΝբŠƍͳĀ϶ᇫሊş֏ĀŀƚໆѲȢĄġŚǀ뼶ȮϾĀʁĤҠ뼵ăߟĀĤĐŞઝǒҠĖōǩĀʋභ뼷ĘʄƄĴƄăćᄏƜƺŠŀƯ뼶
ĘʄĨŪħġŚě֏ˡĀȶ뼷פą؈ŠӃɯٲŢ˺ॎӃɯˡӪĀڇŠ؈ॸဩ뼷ԨĂĈϙʲɫĄˬιʘĀşТ뼷ȺˢϞవȘʆęΝ뼶ăΡǷȮċŚŝǝΝśşǡϰĘʄ뼷ĝĨڨǷŗŕŨĀĴǎĖТ뼶ĘʄӃɯٲŚӃɯਇɘǥːϵŀȩФ뼷ύǘĈŎԭħϔϙĀιʘ뼷ĘʄƲŭĝڇۃąƞęՏŚěڱӍ֏זĖĔƀڏDŽ뼷Ȇġďಗą(QTOWNCวݭġŚę˺ظ뼵ցЍ҈뼷ŗӍɩᕹϝĀĘʄŚĴظঌєŠĘʄŚǗΆ뼶
ϝĀŞϯȗȓѣӍƜƚॸȓѣXGPVU6TCXGNUKCƼЍჼƂɽǀȗCZCPVCUWYCPćă΅ǡŗ+ɮŝĀǻśଋąćĘʄڏDŽĀŚě˺Ӄɯűזě쨞+6JKPC쨟뼶Ŵćˈɩ$KXGPVUۈिਲ਼ɝĴȩФ뼷ĘʄćĔŭƀşŀąňęĀȻ뼷ƦؼĝĄŎᇫሊĀƶˋş֏뼶
qŢǘěغڱĎĸ뼷ĘʄĻĸԵĂНĈϙʲɫ뼷ƦؼąƄՃĻĨ뼶פąЌѠƥʋ뼷ĘʄŃĈňĠăǜՏĀɁŞŗӍԵĈȆŞɡĀբžŴĶ˝Պ뼶r
ěڱɁŞҤćĘʄĘʄшĈϿĠęՏě֏Ɂࢰ뼶ĘʄĤŚűז֏ƺĀŚڇۃġķďĄȺġĂċŕԵזӍƜƚɁࢰ뼷ƦؼģĄĠŭĎŚޱǫʕˡѩŞ뼶ĘʄȘűě֏ġķģĄڏěĀז֏ԨĂċډĀŚě֏ɁŞ뼷ƑĄڏѩĂȸ֏ěƂĀχџ˝Պ뼶ԨĂċџলĀɁŞĄĘʄŚěڱġķ뼶ĔċŗڏѩęՏŚěڱ뼵ԄӪΡƦʄʭʋĀěڱġķŞހŝݖઽͲġķ뼷ʁƶdž
Ęʄě֏ˡLjϋ˓ஸ
Ǘ˸뼷ȉʋභоŚӚ౨եȠʫ뼷ιʘѲƶϔŨຂ뼷ŞȗʞīĐћয뼶ěڱġķшĈĂċǚϗːƶМ뼷ĻગĉĀƄჾՏၰěढ़ŠċęŇăDž뼵ɧϜᰋࡊĀĠβĨěڱढ़뼷ߴĈŕϵɘĀƬڐͶՕӍǜཥѲ뼶ˤʋ뼷ěڱġķʭģѲɪĀʁƶեęЌѠ뼷шĈǎբҍϾϢӭ뼷ѲӍěڱԜӝ˖ӪमƼ뼷ĻӖՏĀěڱŠƜƚ뼶qrƼЍΡ뼵2ʠĉěӍͶԉěڱ뼵ljۈिş֏ݭDŽŭěŗӍġŚŭĘʄȘűěũDZȐၰĝćĔƀڏDŽ뼷˄ɩĖƶ뼶
ĘʄŕĤɁࢰ숯숯Śŝě֏ġķ쩑ӅNJǩ؆ħ0CVKQPCNZJKDKVKQPCPF
QPXGPVKQPGPVGT쨞5JCPIJCK쨟뼷Һ؆q0쨞5JCPIJCK쨟r쩓Āśƍ뼷ȜźϿĠۈƖŞҠĀതڌŢƋᓮƔ˫ɡ뼶Śŝě֏ġķύŚŝԄӪˌŠĘʄ؈ʸǟդӚ뼷ɽӚ౨ǚϗħоːƶМ뼷؆Șʆƥŕ뼶ě֏ġķшĈоːƶМĀبʭ֏ɁŠоːƶМĀبʋ֏Ɂ뼶بʭ֏ɁಗċęՏ֏ढ़Šċ٣ܪևŇĀ֏ढ़뼶ƲĂċęՏ֏ढ़ĀǚϗħːƶМ뼷ևŇĀ֏ढ़קːƶМ뼷խǫߴĻˢТ֏ढ़뼶ˤʋ뼷Śŝě֏ġķģѲĈċęŇăDžĀěڱढ़뼷ĻગĂχƁԮĉăDž뼶ǟħϝǡȘʆĘǚϗŕę뼵njːŕƬĀě֏ෞʸɆϝ뼷Śŝě֏ġķנמˀ뼵ઝǒ뼵Ԑߺ뼵ǘĂɆ뼷ŃѲĈѩȓ뼵Ԅˡġķ뼵ɪЌѠDžѲ뼶
Ĉqʁƶแrƥ؆ĀĘʄŗȺযĀęڇۃĀӃɯѺ۷ࡒNJЪጠŗӍՏĀŚě֏ƜƚǡĎڏѩ뼶
ǚтƂ
NJ졿ఫ
74-75 Chinese Cover Storyindd 74 24515 1150 am
75JUNE-JULY 2015
qύǘĈŎԭħϔϙĀιʘ뼷ĘʄƲŭĝڇۃąƞęՏŚěڱӍ֏זĖĔƀڏDŽ뼶r
ːĘʄӃɯٲŚӃɯਇɘǥ
ȞЌѠ뼶ĔŝЌѠŮĈǎϢӭ뼷Ӛ౨ǕǻύĂƁڝƬĀūǕݱɽˌ쨞Ӛǘŭͳ쨟ǨϐӚƦŪ뼶
ĻગĠǩਓϢ뼷ƦؼшĈۍĉٵґĀƬסĐɒذŠʕђĀϜٲ뼷ґʸˈƞՏĀƜƚ뼶ĀѲʹĄǘŗǡΟǼĀϜٲϐҜȥŪ뼷ƧȺŒŞ΄ąˈľŅȉλĎĀȗЯ뼷ŐଟĀŬǰƅ뼶
ԨĂċກĀɁŞקĄк˟뼶к˟ĄĂċמඵӭŠЌťǘĂɆĀ२ĉě˴உǒˌ뼷ŞƳĘʄĀġķŞь뼷ĄĂċʗŦȏˣߜĂċћ뼵뼵ΜĀˬǎ뼶ƜƚॸĻŗಶůĔƀĀˬǎǟħƜƚɁŞ뼷ŕґʸăɸľĉĀƜƚ뼶
ӃɯѺ۷ࡒĘʄшĈযĀ˥ͳΝNJЪጠŠ۵ĠΦࡡ뼷եϒĀՕNJȉŞĤɭɌĀĠƟNJȠઽʸ뼷ŪąĈĀʄ৫NJ뼶ʋභоŚӚ౨űז쨱ĈŎɸľŭĀġŚԽڄӚ౨ȉѲʹɧϜĀԽŠdžͳ΅ăෲĀΝᴂዣχƎঞĄȘʆɯϢĖĘʄĴĀκɯƥŞ뼶ʞǘᐤҠŠ༽ҠĈŎĀࡊŚĀƳߋӭӚ౨뼶ĔȏբžĝĄ˺ॎӃɯͱƜƚǡӍƜƚŶĀŕމŅ뼶
ͻĘʄŮĈŒѧǫԘĀեϒᆶŝԳŠƬďĻˢТĀसӆŠിӆĝĄڏѩě˺ӃɯĴăĻǸľĀӗމƥŞ뼶
ĤNjƄՃĘʄшĈϿĠڏѩęՏŚ֏זŠěڱĀɁŞ뼷Ʀ۵ĠĀϾӍԄӪЌѠģĝшĈϵɘ뼵मĀʗˡěڱѲ뼶ƜƚॸĞߜˣο˩ܪĀɁŞ뼷ĘʄȜĄĆĀŕՊ뼶˝މ
ƜƚॸăҨছ˝Պć06ĘʄڏѩĂɁϜЬƬݔĀ৫Ţ뼶ĔŝΪφĠŭષ۵ĠDŽˡę˺ĀஉǒˌȜ२ĉěǨ뼵ډԐढ़뼵Ќኃ뼵ঢ়ډфŠஉǒˌʪʸħĂɆ뼷ħƲĂʞĎਓǙҜǡǨλĈĀ৫ŢɆԥ뼶உǒˌԵĈĻગĉνӐКٮЌ৫Ţ뼷ͱĉၰěКĀˬǎ뼶ǩŚĀԐढ़ǂೀ)TCPV$TWPUGFGPŃĻħƜƚʔǻǭ˱뼷ŗӖਓϢĀˍ뼶06ĘʄɆƍĀĄћĂƄȕĀȞʞ뼵ՇҜƺŠџݔ뼷ŕґʸ
ćĔƀڏDŽĤмȞşҘě뼵Ĵল뼵ƜƚŶ৫ŢŗӍΡě뼶ǨŗŚōǩȞײƧʑӘϙ뼵ı҈뼵KOO[JQQ뼵ᅱᅧ뼵วѩŴĶĀƜƚ뼶ڏŠɲϜϙĝ˝ՊćĔƀݭ
АҔćĘʄϒʋභƳΟǼĤܪҠʭ뼷๗ŭĘʄȘűڏѩŞĀnjĴѲʹ
74-75 Chinese Cover Storyindd 75 24515 1151 am
76JUNE-JULY 2015
ТŪιͲĔٯĄƦͲȒĀƂ뼷ĻĄۍĉדኁĀĄЌѠӍӃɯ˖ӪˡĀߊӿϰϰఆĨƚȡ뼷ŊĨӍĴŢϢеɘDŽڥɘ뼶뺭
ćǗŔɫ뼵55뼵ȖŠ)EJCVDžǗŔʘԭħşТĀƎĐ뼷ĉȉĉƥǎĀˈਜঞĄӚӐŠάȱͶŕȶđĀƶК뼶Ţǘߊĉ˴Ďĸ뼷ĈąĔȏǗŔʘĀৗՎ뼷ŢϢеɘDŽɘďȻīΜƦͲڏ뼶Ļ뼷ďϝǡĀŰߧƦҶ뼷ЌѠӍӃɯ˖ӪˡĀߊӿڥఆĨƚȡ뼷ŊĨӍĴŢϢеɘDŽٯɘ뼶뺭뺭
२ĉϢе˖ӪĄࢨˡŪβĀȱਢ뼷ਯȺĄćЌѠ˖Ӫˡ뼶ĂŝśɡĀЌѠκΓīƧźĢŹǜതڌŢƋҠŒũĎ뼷ąĢŹŠതćɳ뼷ĈĠɹ쨵ňĠĴȊ뼷ࡍהŢƋĀڌćϢе˖ӪĔċցΆĘ뼷ЌѠߊӿТăĖЌѠćܦΰɌʐਓϢŦƟĀnjː뼶
ͱϿߊĉ˴ˆ˽ɝĂɝĢŹĔċɝʚ쨰ϢеěǂƚȜŀNjιƈāĀʅȁĄƇĬ쨵ȺǰďĄǥʿĀӷݦȱͶŠϢеĀฑࡄʇ뼶ĂҶŗકƥ뼷ЌѠߊӿƙĀĄqӚӐȱͶrĀŀNj뼷ƦăĄڙᆃĀˈ˱뼶
ljĂċߩղϰϰĄŕՋĀ뼶ƜƚغͱϿĄȁħԚċЌѠȞײ뼵ЌѠĀŞžͱȁЌѠǔɘDŽջĤDžʅȁŢԚĂŝЌѠмŀ뼷ȚЌѠߊӿĈޡȉĔǩದćϢеԒͶ뼷ũ˧ȉŴĶӚӐʸǟȱͶ뼶ȚНʥ쨰ăĻŮʘľǗŔɫͱҽƱĎȉϢеӚӐʸǟȱͶ뼶
ſŚʘěڱȉƜƚŭƼЍěڱ٩ԏ뼷ۈिȜҬφڇʠԄӪӃɯɁ뼷ƦԄӪƜƚȜભŕęˌŒ뼶ȁˤ뼷ĞđćതڌպݰĀě֏ˡġŒĂᤋ뼷ЌѠďκӚӐĂжƬΙ뼵ƬвĀߊӿ뼶
ӍĴŢϢеɘDŽɘĄȌīϢеŕĈвĀƶʑ뼶эɘăȚȩФߊĉ˴ŢϢеŠĔඐŀNjĀȶ˸뼷ģĄƬߊĨƺĀƶʑ뼶ĴǎĄȱਢ뼶ȮŕŶĂơȉϢеԒͶĖĪĂơĀɘăˆ˽ɸľċŇĴ뼶ŚʠϵϢеɆԥϯȗශઆȓѣ49QTNFYKFG˥ʿŢۈƖŞҠě֏ˡɘDŽąĂЬз뼷ʪưФĈĀದćϢеĈߊӿȉŴĶɘ쨱ˤʋ뼷ɸľĀߊĉ˴ΞħŮđŴĶιďΚȥŪӪ뼶ĔċƄࡢħۈƖҠĀߊˌǀȗژąܔѧ쨗
ȁˤ뼷ħąŕęՃʇŞƬߊƯě뼷˄ϢеɘĈвॼ뼷κƙĖŗĪڨǴž쨰s đĈࡄNjŠƱķ뼶ǚŢϢеđϭࡄ
Nj뼷ਯȺĄćƸĀľԘġ뼷ϢеňͲďĨƴśĆĄśǘŬķͱĄȩǚˆޚƦǢ뼶ǞĎ뼷ĈƱķƷĨϢеƱ˖뼷ĂϢеƱ˖뼷ĆŪβĀǴĢƔďƬ뼶߀
s ĠɝũǽКʚϝ뼷˄ɑϢеȀŗĸdž뼶ĔĄĂƞڇϢеϨȉƸĀƤƶʑ뼶ĻŗȮqħƇĬr뼵qƧڒr뼵qƇĬr뼵qɑĆffɑгār뼵qĆĀğʑƧrDžɝƶКũ˧뼶
s ĞѩʑdžɃϢеĀѢˆ뼶ϢеƫĆĀɝʚŶ뼷ăđŮĄӕҢćŦƀ뼷ɝȠȱĀɝʚ뼷ĔƟĆĈĻĨȌīϢеŊĈĞĖĀʋĀƱʜ뼷ģĻŗӚӐŐϢеŢĆĀƱķ뼶
s ыħϢеԵĈҲĀʋ˖Ӫ뼶ϔĄҺ˱ĀȅѮѲʹ˖ӪģӖ
ŗźϢеƴīĆňķ뼷ĨdžɃŴĶĀ뼷ȮƦźŴĶŢĆмŀČƗ뼶
s źϢеƢƅĆdžɃŴĶĀ뼶ěڱĉ˴ƼƔdžɃŴĶߊĝЏʫغĀ뼶ȁˤ뼷ժዓȴ뼷ăđǙᛃ뼷ģăđߣŎǟśѢˆ뼶ȮĆĀɝŠɽʪ뼷ϢеĨѿʓƢƅĆĄdžɃŴĶƥǡǨĸĀƸ뼷ƦؼģěźŴĶƴīĆňժķŠůķ뼶
ʘľȉϢеƥǎĀˈਜŠӍĴĀɘ뼷ăȚĻŗźĆŨэТŪιͲ뼷ƑȶđĀĄĻŗƬĆĀߊĨƺŠϢеĀƫǼ߀뼶
JTKUVKPG)COCTTCĄ49QTNFYKFGɽઠ뼶49QTNFYKFGĄĂؽƖҠۈŝŚʠϵĀϢеɆԥϯȗශઆȓѣ뼷шĈο˩ࡒĀě֏ǀԥ뼶˽ȓѣĪĀۈƖҠӿʗɠħϢеǭȉě֏ȠȱĀјƶ뼶٩ƢނŰ뼷ɑˢˈȉJTKUVKPGԒͶ뼶Ǘ쨰EJTKUVKPGICOCTTCNTCYQTNFYKFGEQO뺭
76JUNE-JULY 2015
qɘăȚȩФߊĉ˴ŢϢеŠĔඐŀNjĀȶ˸뼷ģĄƬߊĨƺĀƶʑ뼶ĴǎĄȱਢ뼶ȮŕŶĂơȉϢеԒͶĖĪĂơĀɘăˆ˽ɸľċ
ŇĴ뼶rCHRISTINE GAMARRA
LRA WorldwideɽઠؽƖҠۈ
ƢԺ
76 Chinese Knowledgeindd 76 24515 1153 am
IBC IBTM China ADindd 50 13515 833 pm
ಌϾ٧
7 Sabah Tourism Board ADindd 7 24515 1235 pm
69JUNE-JULY 2015
Engage
From April 30 to May 10 a total of 235 million visitors ndash including 153000 international attendees ndash took part in 200 events conducted throughout host venue Coex from culture exhibitions and conventions to promotions performances and even a beer festival all of which served as an effective marketing platform for the clusterrsquos stakeholders
Among the major events Asiamania a multi-nation business and cultural trade show running from April 30 to May 3 included promotional booths from Korea Japan China and Russia each exhibiting various cultural assets from across the region Contributing to the local MICE presence was the Seoul Tourism Organization whose promotional stand was modeled after
C-FESTIVAL IN SEOUL DRAWS
GLOBAL AUDIENCETHE INAUGURAL
ldquoC-FESTIVALrdquo PROMOTED THE
CAPABILITIES OF A NEWLY-FORMED
GANGNAM-BASED ldquoMICE CLUSTERrdquo
OF EVENT VENUES SHOPPING AND
ENTERTAINMENT PROVIDERS
Seoulrsquos ancient city walls while the Korea Tourism Organization stand introduced visitors to other national destinations Other key events included a ldquoCulture Techrdquo fair and a ldquoCreative Urdquo exhibition zone The festival was organised by the World Trade Center Seoul MICE Cluster Committee
Created to increase competitiveness and allow for joint marketing strategies among members the MICE Cluster initiative unites 13 major companies involved in the business events community including and surrounding Coex which along with the nearby Korea World Trade Center was recently designated a ldquoSpecial MICE Tourist Zonerdquo by local government agencies Members also include business hotels department stores entertainment complexes PCOs and more such as Korean entertainment agency SM Entertainment which appointed K-pop stars EXO as official C-Festival ambassadors
In addition to the festivalrsquos promotional benefits for its members the ROI across 11 days also demonstrated the effectiveness of the event The Coex Seven Luck Casino a foreigners-only
venue for example saw a 401 percent increase in custom compared with the same period in 2014 while the five-star Grand InterContinental Seoul Parnas ndash also part of the complex ndash saw a 209 percent increase in room occupancy over the same comparative duration
ldquoThrough our first C-Festival we were able to see both new growth and the take-off of the MICE industry which is still a new industry for Seoulrdquo said Coex president and CEO Byun Bokyung He went on to affirm his commitment to ldquocontinue building and showcasing diverse content in order for the Korea World Trade Center to become the centre of the MICE industryrdquo
Stephen Kwak an assistant manager at the Seoul Tourism Organization agreed with the growth potential of the C-Festival in the coming years saying ldquoIt helped Seoul by emphasising various tourist attractions that MICE delegates would enjoy visiting during their stayrdquo With the weekend proving the most popular for Asiamania Kwak said that feedback for the Seoul booth was positive with visitors remarking that it ldquowell-represented the cityrsquos diverse offeringsrdquo
Love Heart Project
WORDS BEN JORDAN
69 Engage Coexindd 69 24515 1149 am
70JUNE-JULY 2015
Engage
With many UNESCO-heritage listed sites and venues in the world to choose from one group chose the much revered West Lake in Hangzhou as the centrepiece for an event Some 90 guests from Canadarsquos York House School travelled to the picturesque destination for a cultural trip planned around a golf tournament
The guests arrived at Hangzhou Sofitel Westlake Hotel on the first day What awaited them was a lavish welcome cocktail and gala dinner set up at the Sky Garden with views of West Lake as its background
The next day was where the program truly began Guests were divided into two groups ndash the Golf group and Parents-Child group ndash according to what guests preferred The group for golf headed for a friendly tournament at Fuchun Resort Golf Club while the other enjoyed a spa session and a tea tasting ceremony The children spent time at Zoo Coffee a creative club located in a shopping mall where its unique set-up resembled a quiet forest wonderland with a myriad of wild animals
Guests then went for a boat ride over West Lake and watched a large landscape live performance created by three renowned directors ndash Zhang
WEST LAKE STORY
A TRIP PLANNED AROUND HANGZHOUrsquoS REVERED WEST LAKE TELLS OF THE DESTINATIONrsquoS RICH
CULTURE AND SCENIC STORIES
Yi Mou Wang Chao Ge and Fan Yue Guests visited the largest isle in West Lake which is called ldquoThree Pools Mirroring the Moonrdquo and covers an area of 6000 square metres The shadow of the isle the elegant garden and the scenic beauty combined makes the isle one of the top 10 West Lake attractions particularly popular during the Mid-Autumn Festival
The group also visited the ancient He Fang Street which has a profound history Consisting of the historical commercial civil and architectural culture of Hangzhou it is the best place
to get acquainted with the destination Groups also enjoyed the ldquoSong Cheng Eternal Loverdquo drama which is known as one of the more acclaimed shows in the world The performance describes the hardship of Liang Zhu ancients the magnificence of Song Palace the fierce battle of Yue Gu Jun the song of Liang Shan Bo and Zhu Ying Tai and the song of the white snake and Xu Xian These stories are told through a spectacular display of sound light and stage effects
70JUNE-JULY 2015
Sofitel Hangzhou Westlake Hotel
Golf tournament
70 Engage Hangzhouindd 70 24515 1149 am
71JUNE-JULY 2015
Engage
Aprilrsquos Wine Down Wednesday organised by ACI HR Solutions and Biz Events Asia gave guests the privilege of a first look at the new Club Lounge at Hotel
Jen Tanglin Singapore (formerly known as Traderrsquos Hotel at Cuscaden Road) Over 90 professionals from
the MICE travel tourism and hospitality sectors networked over drinks and a buffet spread with an
impressive display of sweet treats Guests also had the chance to look at guest rooms on the newly revamped
Club Floor The event was sponsored by Hotel Jen Tanglin Singapore and duetto
HAPPY SNAPS
FROM WINE DOWN
WEDNESDAY
71 Engage Hotel Jen WDWindd 71 24515 1149 am
72JUNE-JULY 2015
ćľŅǴŭƀ뼷āĶɽĄŗۍĉדĀϝĀŞ뼵ϾĀЌѠͱກĀěɁǟħކՠĀǚ뼶ĔȏϝĀŞ뼵ЌѠŠěɁǨͳȩĀĄqಌϾr뼷খأćӃɯӍЌѠ˖Ӫˡġ뼷ĉĶǨɶᅆŠڥĀďĄಌϾĀǃɩ뼷ƦϿĠě֏˺ॎӃɯģĝćĞƶѲʑħϢеǙҜಌϾɆԥ뼶ȁˤ뼷ĔĂʿāĶјǭŗqಌϾrǟħ٧Āǂʚ뼶
ľŅǴċʃ뼷āĶćĂȏοȢКɁʸˋˡʭĀʗˡĉՂNjȒŠğʑ뼷ɝŴĶƧħqಌϾrĪǭػ쨵ĖqಌϾrĴ뼷ƣźŴĶԒĞĖƇĬ쨵뼶ӗęĠĀĉĀƫĄ쨰qಌϾrźŴĶԒĞĖŕķ౯ĀЌѠŠԚċЌѠȞײ뼶ȆƻɝӍqۈिrǟħĂċŞҠƣźŴĶԒĞĖƇĬĴ뼷āĶǨīĖĀĄ쨰NJ뼵Ġʻ뼵Ljǥ뼵ݶиĀʇҌŠȱਢɁ뼶
ឧࡢ뼷ભȘʆĉˍĂĀۈिȢćᎴŐ뼷Ʀďě֏ˡĎĸ뼷ۈिŞҠஅƧĂԿԵĈवƺĀęኧ뼷ڇۃŎƼЍĀԄӪӃɯĉՂǡϰ뼶āĶȠƱ뼷ĔĂԿęĀ
ኧďĄࡒĀNJ뼶ȁˤ뼷āĶјǭŗလिNJۈǟħĔĂʿĀǚǦ뼷ŗĸdžفĀƄਬƺ뼶လف˧ǘdž뼷χƎǢĈԣŭĀ뼷ĄġŚŕƳĀهƞ뼷ԵĈqġŚσفƥيrĀݔ؆뼶அƧƜƚॸćॸĂɁƜƚĂƟ뼷фĘĀလفӲ˴ƄΡȸĠɹ뼵śĠɹ૨뼷ĝđħфĪҍ۵ӲĂśȥſƄᐻĀσ뼶ƄΡۈिŞҠƧƍͳ뼷ƄΡȺໆѲĈĠĬϵɘ뼷ۈि˧ăěģăˆϚȺNJĀ뼶
ćĔċˊʃ၅٧ƀ뼷źāĶĎĂŐΥҨqಌϾrĔċӛʚ뼷ĞĂĞǨͳȩĀĖЪĄƇĬ쨵Ⱥǰ뼷ಌϾ˄ăĂǭđᔐ쨱ಌϾģăĂǭ୨ăĻӍ뼶ŮđāĶҕċԳʇĞĂĞ뼷ȺǰāĶƲĐĝŀƜćಌϾƥġ쨰NJ뼵Ĵǎ뼵Ծ뼵ϔϙŠ뼷ĔĂȏŢāĎĸďĄಌϾ뼶ůķƜćȆĪ뼷ƓěŀƜġĀŇƂ뼷ŕȶđĀĄģđΓīΰĢŹ뼶ڒ
Ƿ୯փఔŨ쨗
ಌϾħˀ좄
ŭʃʃ
ǚтƂύĘʄӃɯٲ뼶ɑջ୯ѮąƬϢеϨȉʇĀ
ȶđȡ뼶
$KXGPVUۈि뼷KDVOſŚĂĀۈिϱǭɆ
$KXGPVUۈिĄŗĪƯĀě˴ӍϱǭЋƶɆ
ȱĈŪ
ɽৠ٧elbizeventsasiacom
௱ᅒ
Ѻᙕĉginabizeventsasiacom
ఫઽ
ৠ٧kristiebizeventsasiacom
72JUNE-JULY 2015
72 Chinese Editorial Lettersindd 72 24515 1150 am
73JUNE-JULY 2015
73MAY 2015
ƼЍ˗ՅЌѠ˥ʿಌϾЌѠˡϘċȞײʗ२ĉƯ뼷ħಌϾЌѠǭąƼĤĀԶѤ뼷ģǞơըdž˽ȞײŢƍͳಌϾӃDŽĀăגɸɾ뼶˗ՅЌѠ२ĉƯȜƍͳѲʹȉಌϾժΆʪʸćĂŐ뼷ƯʭѲʹҺʓа뼷ɡӴĀԜӍࠒΙĀ˝ՊƑħϭދ뼶ȮύNjęϙѲʹ+CEQDWEEKѲʹ˄ύʕᘶƋʕǟĀĻːࢬѱΙǝ뼷ĖƋʕďĀՒŞጣ뼷ǞĖƬԐԵ뼷ఁบጣ뼷৯χƯغĉ˴˖뼷ƲĂċժΆĝɩĖߙϜߝ뼶
ć˗ՅЌѠ२ĉƯĘ뼷ȜĈʈʞɩľߙϜাۋĀƯغĉ˴ΏDŽ˖Ӫ뼷ȺġಗĂǩDŽ؈ǂೀ뼵Ăǩೀ뼵Ăǩ˗Յਓĉ˴뼷ŗӍĂǩƼЍਓϢ˖Ӫǀȗ뼷ŴĶȜࡄħਓϢĘԭċȡĀ˖Ӫ뼶źƲʞऒĀਓϢʠߔಌϾӃDŽĀχ₈Ƭʇ뼶
ĤȀะɸľʞĎĢſŚʘ뼵96뼵չՍȓѣ뼵ՍၽݭDŽ뼵ଔӘݭDŽŠײĀӅśଋąύݔƬЌѠמćĤȀะऄЌѠঢ়ډЌťࢨƬЌѠݔDŽĀмȞॏě뼶ćॏěĘ뼷ڏˡߊͳȩˋśଋਓॏ˽מćƼЍĀŕĤмˡ뼶5ampŚܕߝĈՃȓѣ쨞ĤȀะ쨟ɽઠKUCڱӍěجƖҠӍūǕ쨣Ӄɯ뼵ƱůۈGGJCPԶФ뼷ˤơƜƚħęŝՇҜąĂċĻŗःˤιȸ뼵จęĉȱͶŠąݔƬЌѠŕĤƚяĀĂċݘČƯě뼶
73JUNE-JULY 2015
ɾϒǛТঢ়ЌѠמġŕęĀΪӃࢰȞײǛĎӽȜɘɾϒ⏜ࠑ뼶٩ʹćŭũˡ뼷⏜ࠑǛĎӽʇҌȜшĈǎϢӭ뼷˄ѲĈǚϗᤂːƶМĀěڱӍƜƚɁŞ뼷ಗƪċၰěढ़Šċěڱढ़뼶ˤơş֏ϝĄҬŅŭǛТঢ়ЌѠמȉ1TKGPVCN5GC8KNNCUCPFQVGNQORCP[VFڑ፴ৗڱćǘ⏜ࠑũѲ˟ȷǛĎӽЌѠŗĎĀԨĂċϝ뼶
क़Ś쨞OCTCӘЌѠӍʇҌ҈ثQVGNU4GUQTVU쨟ǘඳୌसӘራҠũѲĀ҈ثӘЌѠ쨞OCTC$CPIMQM쨟ć˥ūڏDŽąοȢКĀũˡ౯К뼶҈ثӘЌѠѲĈǎϢӭ뼵Ăċঢ়ډƄ˪േ౸뼵ĂŝʞǘljڝĀЌť뼵ĂċĐɒذƬʇħМƬĀƄჾКၰěढ़뼷ŗӍƪċĠβĨढ़뼶ĠβĨढ़ĀʋύරඌغŪ뼷ĻźӖĀĢƔʾϞɌʭ뼶ب
73 Chinese Sound Bitesindd 73 24515 430 pm
74JUNE-JULY 2015
ŊĈĉĻŗΞĘʄĄĂǝƄՃĻĨ뼵ĠĠӴĀŚęĝ뼶ȺۍĉדĀटĐę뼵ᇱЉĀΝբŠƍͳĀ϶ᇫሊş֏ĀŀƚໆѲȢĄġŚǀ뼶ȮϾĀʁĤҠ뼵ăߟĀĤĐŞઝǒҠĖōǩĀʋභ뼷ĘʄƄĴƄăćᄏƜƺŠŀƯ뼶
ĘʄĨŪħġŚě֏ˡĀȶ뼷פą؈ŠӃɯٲŢ˺ॎӃɯˡӪĀڇŠ؈ॸဩ뼷ԨĂĈϙʲɫĄˬιʘĀşТ뼷ȺˢϞవȘʆęΝ뼶ăΡǷȮċŚŝǝΝśşǡϰĘʄ뼷ĝĨڨǷŗŕŨĀĴǎĖТ뼶ĘʄӃɯٲŚӃɯਇɘǥːϵŀȩФ뼷ύǘĈŎԭħϔϙĀιʘ뼷ĘʄƲŭĝڇۃąƞęՏŚěڱӍ֏זĖĔƀڏDŽ뼷Ȇġďಗą(QTOWNCวݭġŚę˺ظ뼵ցЍ҈뼷ŗӍɩᕹϝĀĘʄŚĴظঌєŠĘʄŚǗΆ뼶
ϝĀŞϯȗȓѣӍƜƚॸȓѣXGPVU6TCXGNUKCƼЍჼƂɽǀȗCZCPVCUWYCPćă΅ǡŗ+ɮŝĀǻśଋąćĘʄڏDŽĀŚě˺Ӄɯűזě쨞+6JKPC쨟뼶Ŵćˈɩ$KXGPVUۈिਲ਼ɝĴȩФ뼷ĘʄćĔŭƀşŀąňęĀȻ뼷ƦؼĝĄŎᇫሊĀƶˋş֏뼶
qŢǘěغڱĎĸ뼷ĘʄĻĸԵĂНĈϙʲɫ뼷ƦؼąƄՃĻĨ뼶פąЌѠƥʋ뼷ĘʄŃĈňĠăǜՏĀɁŞŗӍԵĈȆŞɡĀբžŴĶ˝Պ뼶r
ěڱɁŞҤćĘʄĘʄшĈϿĠęՏě֏Ɂࢰ뼶ĘʄĤŚűז֏ƺĀŚڇۃġķďĄȺġĂċŕԵזӍƜƚɁࢰ뼷ƦؼģĄĠŭĎŚޱǫʕˡѩŞ뼶ĘʄȘűě֏ġķģĄڏěĀז֏ԨĂċډĀŚě֏ɁŞ뼷ƑĄڏѩĂȸ֏ěƂĀχџ˝Պ뼶ԨĂċџলĀɁŞĄĘʄŚěڱġķ뼶ĔċŗڏѩęՏŚěڱ뼵ԄӪΡƦʄʭʋĀěڱġķŞހŝݖઽͲġķ뼷ʁƶdž
Ęʄě֏ˡLjϋ˓ஸ
Ǘ˸뼷ȉʋභоŚӚ౨եȠʫ뼷ιʘѲƶϔŨຂ뼷ŞȗʞīĐћয뼶ěڱġķшĈĂċǚϗːƶМ뼷ĻગĉĀƄჾՏၰěढ़ŠċęŇăDž뼵ɧϜᰋࡊĀĠβĨěڱढ़뼷ߴĈŕϵɘĀƬڐͶՕӍǜཥѲ뼶ˤʋ뼷ěڱġķʭģѲɪĀʁƶեęЌѠ뼷шĈǎբҍϾϢӭ뼷ѲӍěڱԜӝ˖ӪमƼ뼷ĻӖՏĀěڱŠƜƚ뼶qrƼЍΡ뼵2ʠĉěӍͶԉěڱ뼵ljۈिş֏ݭDŽŭěŗӍġŚŭĘʄȘűěũDZȐၰĝćĔƀڏDŽ뼷˄ɩĖƶ뼶
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Ĉqʁƶแrƥ؆ĀĘʄŗȺযĀęڇۃĀӃɯѺ۷ࡒNJЪጠŗӍՏĀŚě֏ƜƚǡĎڏѩ뼶
ǚтƂ
NJ졿ఫ
74-75 Chinese Cover Storyindd 74 24515 1150 am
75JUNE-JULY 2015
qύǘĈŎԭħϔϙĀιʘ뼷ĘʄƲŭĝڇۃąƞęՏŚěڱӍ֏זĖĔƀڏDŽ뼶r
ːĘʄӃɯٲŚӃɯਇɘǥ
ȞЌѠ뼶ĔŝЌѠŮĈǎϢӭ뼷Ӛ౨ǕǻύĂƁڝƬĀūǕݱɽˌ쨞Ӛǘŭͳ쨟ǨϐӚƦŪ뼶
ĻગĠǩਓϢ뼷ƦؼшĈۍĉٵґĀƬסĐɒذŠʕђĀϜٲ뼷ґʸˈƞՏĀƜƚ뼶ĀѲʹĄǘŗǡΟǼĀϜٲϐҜȥŪ뼷ƧȺŒŞ΄ąˈľŅȉλĎĀȗЯ뼷ŐଟĀŬǰƅ뼶
ԨĂċກĀɁŞקĄк˟뼶к˟ĄĂċמඵӭŠЌťǘĂɆĀ२ĉě˴உǒˌ뼷ŞƳĘʄĀġķŞь뼷ĄĂċʗŦȏˣߜĂċћ뼵뼵ΜĀˬǎ뼶ƜƚॸĻŗಶůĔƀĀˬǎǟħƜƚɁŞ뼷ŕґʸăɸľĉĀƜƚ뼶
ӃɯѺ۷ࡒĘʄшĈযĀ˥ͳΝNJЪጠŠ۵ĠΦࡡ뼷եϒĀՕNJȉŞĤɭɌĀĠƟNJȠઽʸ뼷ŪąĈĀʄ৫NJ뼶ʋභоŚӚ౨űז쨱ĈŎɸľŭĀġŚԽڄӚ౨ȉѲʹɧϜĀԽŠdžͳ΅ăෲĀΝᴂዣχƎঞĄȘʆɯϢĖĘʄĴĀκɯƥŞ뼶ʞǘᐤҠŠ༽ҠĈŎĀࡊŚĀƳߋӭӚ౨뼶ĔȏբžĝĄ˺ॎӃɯͱƜƚǡӍƜƚŶĀŕމŅ뼶
ͻĘʄŮĈŒѧǫԘĀեϒᆶŝԳŠƬďĻˢТĀसӆŠിӆĝĄڏѩě˺ӃɯĴăĻǸľĀӗމƥŞ뼶
ĤNjƄՃĘʄшĈϿĠڏѩęՏŚ֏זŠěڱĀɁŞ뼷Ʀ۵ĠĀϾӍԄӪЌѠģĝшĈϵɘ뼵मĀʗˡěڱѲ뼶ƜƚॸĞߜˣο˩ܪĀɁŞ뼷ĘʄȜĄĆĀŕՊ뼶˝މ
ƜƚॸăҨছ˝Պć06ĘʄڏѩĂɁϜЬƬݔĀ৫Ţ뼶ĔŝΪφĠŭષ۵ĠDŽˡę˺ĀஉǒˌȜ२ĉěǨ뼵ډԐढ़뼵Ќኃ뼵ঢ়ډфŠஉǒˌʪʸħĂɆ뼷ħƲĂʞĎਓǙҜǡǨλĈĀ৫ŢɆԥ뼶உǒˌԵĈĻગĉνӐКٮЌ৫Ţ뼷ͱĉၰěКĀˬǎ뼶ǩŚĀԐढ़ǂೀ)TCPV$TWPUGFGPŃĻħƜƚʔǻǭ˱뼷ŗӖਓϢĀˍ뼶06ĘʄɆƍĀĄћĂƄȕĀȞʞ뼵ՇҜƺŠџݔ뼷ŕґʸ
ćĔƀڏDŽĤмȞşҘě뼵Ĵল뼵ƜƚŶ৫ŢŗӍΡě뼶ǨŗŚōǩȞײƧʑӘϙ뼵ı҈뼵KOO[JQQ뼵ᅱᅧ뼵วѩŴĶĀƜƚ뼶ڏŠɲϜϙĝ˝ՊćĔƀݭ
АҔćĘʄϒʋභƳΟǼĤܪҠʭ뼷๗ŭĘʄȘűڏѩŞĀnjĴѲʹ
74-75 Chinese Cover Storyindd 75 24515 1151 am
76JUNE-JULY 2015
ТŪιͲĔٯĄƦͲȒĀƂ뼷ĻĄۍĉדኁĀĄЌѠӍӃɯ˖ӪˡĀߊӿϰϰఆĨƚȡ뼷ŊĨӍĴŢϢеɘDŽڥɘ뼶뺭
ćǗŔɫ뼵55뼵ȖŠ)EJCVDžǗŔʘԭħşТĀƎĐ뼷ĉȉĉƥǎĀˈਜঞĄӚӐŠάȱͶŕȶđĀƶК뼶Ţǘߊĉ˴Ďĸ뼷ĈąĔȏǗŔʘĀৗՎ뼷ŢϢеɘDŽɘďȻīΜƦͲڏ뼶Ļ뼷ďϝǡĀŰߧƦҶ뼷ЌѠӍӃɯ˖ӪˡĀߊӿڥఆĨƚȡ뼷ŊĨӍĴŢϢеɘDŽٯɘ뼶뺭뺭
२ĉϢе˖ӪĄࢨˡŪβĀȱਢ뼷ਯȺĄćЌѠ˖Ӫˡ뼶ĂŝśɡĀЌѠκΓīƧźĢŹǜതڌŢƋҠŒũĎ뼷ąĢŹŠതćɳ뼷ĈĠɹ쨵ňĠĴȊ뼷ࡍהŢƋĀڌćϢе˖ӪĔċցΆĘ뼷ЌѠߊӿТăĖЌѠćܦΰɌʐਓϢŦƟĀnjː뼶
ͱϿߊĉ˴ˆ˽ɝĂɝĢŹĔċɝʚ쨰ϢеěǂƚȜŀNjιƈāĀʅȁĄƇĬ쨵ȺǰďĄǥʿĀӷݦȱͶŠϢеĀฑࡄʇ뼶ĂҶŗકƥ뼷ЌѠߊӿƙĀĄqӚӐȱͶrĀŀNj뼷ƦăĄڙᆃĀˈ˱뼶
ljĂċߩղϰϰĄŕՋĀ뼶ƜƚغͱϿĄȁħԚċЌѠȞײ뼵ЌѠĀŞžͱȁЌѠǔɘDŽջĤDžʅȁŢԚĂŝЌѠмŀ뼷ȚЌѠߊӿĈޡȉĔǩದćϢеԒͶ뼷ũ˧ȉŴĶӚӐʸǟȱͶ뼶ȚНʥ쨰ăĻŮʘľǗŔɫͱҽƱĎȉϢеӚӐʸǟȱͶ뼶
ſŚʘěڱȉƜƚŭƼЍěڱ٩ԏ뼷ۈिȜҬφڇʠԄӪӃɯɁ뼷ƦԄӪƜƚȜભŕęˌŒ뼶ȁˤ뼷ĞđćതڌպݰĀě֏ˡġŒĂᤋ뼷ЌѠďκӚӐĂжƬΙ뼵ƬвĀߊӿ뼶
ӍĴŢϢеɘDŽɘĄȌīϢеŕĈвĀƶʑ뼶эɘăȚȩФߊĉ˴ŢϢеŠĔඐŀNjĀȶ˸뼷ģĄƬߊĨƺĀƶʑ뼶ĴǎĄȱਢ뼶ȮŕŶĂơȉϢеԒͶĖĪĂơĀɘăˆ˽ɸľċŇĴ뼶ŚʠϵϢеɆԥϯȗශઆȓѣ49QTNFYKFG˥ʿŢۈƖŞҠě֏ˡɘDŽąĂЬз뼷ʪưФĈĀದćϢеĈߊӿȉŴĶɘ쨱ˤʋ뼷ɸľĀߊĉ˴ΞħŮđŴĶιďΚȥŪӪ뼶ĔċƄࡢħۈƖҠĀߊˌǀȗژąܔѧ쨗
ȁˤ뼷ħąŕęՃʇŞƬߊƯě뼷˄ϢеɘĈвॼ뼷κƙĖŗĪڨǴž쨰s đĈࡄNjŠƱķ뼶ǚŢϢеđϭࡄ
Nj뼷ਯȺĄćƸĀľԘġ뼷ϢеňͲďĨƴśĆĄśǘŬķͱĄȩǚˆޚƦǢ뼶ǞĎ뼷ĈƱķƷĨϢеƱ˖뼷ĂϢеƱ˖뼷ĆŪβĀǴĢƔďƬ뼶߀
s ĠɝũǽКʚϝ뼷˄ɑϢеȀŗĸdž뼶ĔĄĂƞڇϢеϨȉƸĀƤƶʑ뼶ĻŗȮqħƇĬr뼵qƧڒr뼵qƇĬr뼵qɑĆffɑгār뼵qĆĀğʑƧrDžɝƶКũ˧뼶
s ĞѩʑdžɃϢеĀѢˆ뼶ϢеƫĆĀɝʚŶ뼷ăđŮĄӕҢćŦƀ뼷ɝȠȱĀɝʚ뼷ĔƟĆĈĻĨȌīϢеŊĈĞĖĀʋĀƱʜ뼷ģĻŗӚӐŐϢеŢĆĀƱķ뼶
s ыħϢеԵĈҲĀʋ˖Ӫ뼶ϔĄҺ˱ĀȅѮѲʹ˖ӪģӖ
ŗźϢеƴīĆňķ뼷ĨdžɃŴĶĀ뼷ȮƦźŴĶŢĆмŀČƗ뼶
s źϢеƢƅĆdžɃŴĶĀ뼶ěڱĉ˴ƼƔdžɃŴĶߊĝЏʫغĀ뼶ȁˤ뼷ժዓȴ뼷ăđǙᛃ뼷ģăđߣŎǟśѢˆ뼶ȮĆĀɝŠɽʪ뼷ϢеĨѿʓƢƅĆĄdžɃŴĶƥǡǨĸĀƸ뼷ƦؼģěźŴĶƴīĆňժķŠůķ뼶
ʘľȉϢеƥǎĀˈਜŠӍĴĀɘ뼷ăȚĻŗźĆŨэТŪιͲ뼷ƑȶđĀĄĻŗƬĆĀߊĨƺŠϢеĀƫǼ߀뼶
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76JUNE-JULY 2015
qɘăȚȩФߊĉ˴ŢϢеŠĔඐŀNjĀȶ˸뼷ģĄƬߊĨƺĀƶʑ뼶ĴǎĄȱਢ뼶ȮŕŶĂơȉϢеԒͶĖĪĂơĀɘăˆ˽ɸľċ
ŇĴ뼶rCHRISTINE GAMARRA
LRA WorldwideɽઠؽƖҠۈ
ƢԺ
76 Chinese Knowledgeindd 76 24515 1153 am
IBC IBTM China ADindd 50 13515 833 pm
ಌϾ٧
7 Sabah Tourism Board ADindd 7 24515 1235 pm
70JUNE-JULY 2015
Engage
With many UNESCO-heritage listed sites and venues in the world to choose from one group chose the much revered West Lake in Hangzhou as the centrepiece for an event Some 90 guests from Canadarsquos York House School travelled to the picturesque destination for a cultural trip planned around a golf tournament
The guests arrived at Hangzhou Sofitel Westlake Hotel on the first day What awaited them was a lavish welcome cocktail and gala dinner set up at the Sky Garden with views of West Lake as its background
The next day was where the program truly began Guests were divided into two groups ndash the Golf group and Parents-Child group ndash according to what guests preferred The group for golf headed for a friendly tournament at Fuchun Resort Golf Club while the other enjoyed a spa session and a tea tasting ceremony The children spent time at Zoo Coffee a creative club located in a shopping mall where its unique set-up resembled a quiet forest wonderland with a myriad of wild animals
Guests then went for a boat ride over West Lake and watched a large landscape live performance created by three renowned directors ndash Zhang
WEST LAKE STORY
A TRIP PLANNED AROUND HANGZHOUrsquoS REVERED WEST LAKE TELLS OF THE DESTINATIONrsquoS RICH
CULTURE AND SCENIC STORIES
Yi Mou Wang Chao Ge and Fan Yue Guests visited the largest isle in West Lake which is called ldquoThree Pools Mirroring the Moonrdquo and covers an area of 6000 square metres The shadow of the isle the elegant garden and the scenic beauty combined makes the isle one of the top 10 West Lake attractions particularly popular during the Mid-Autumn Festival
The group also visited the ancient He Fang Street which has a profound history Consisting of the historical commercial civil and architectural culture of Hangzhou it is the best place
to get acquainted with the destination Groups also enjoyed the ldquoSong Cheng Eternal Loverdquo drama which is known as one of the more acclaimed shows in the world The performance describes the hardship of Liang Zhu ancients the magnificence of Song Palace the fierce battle of Yue Gu Jun the song of Liang Shan Bo and Zhu Ying Tai and the song of the white snake and Xu Xian These stories are told through a spectacular display of sound light and stage effects
70JUNE-JULY 2015
Sofitel Hangzhou Westlake Hotel
Golf tournament
70 Engage Hangzhouindd 70 24515 1149 am
71JUNE-JULY 2015
Engage
Aprilrsquos Wine Down Wednesday organised by ACI HR Solutions and Biz Events Asia gave guests the privilege of a first look at the new Club Lounge at Hotel
Jen Tanglin Singapore (formerly known as Traderrsquos Hotel at Cuscaden Road) Over 90 professionals from
the MICE travel tourism and hospitality sectors networked over drinks and a buffet spread with an
impressive display of sweet treats Guests also had the chance to look at guest rooms on the newly revamped
Club Floor The event was sponsored by Hotel Jen Tanglin Singapore and duetto
HAPPY SNAPS
FROM WINE DOWN
WEDNESDAY
71 Engage Hotel Jen WDWindd 71 24515 1149 am
72JUNE-JULY 2015
ćľŅǴŭƀ뼷āĶɽĄŗۍĉדĀϝĀŞ뼵ϾĀЌѠͱກĀěɁǟħކՠĀǚ뼶ĔȏϝĀŞ뼵ЌѠŠěɁǨͳȩĀĄqಌϾr뼷খأćӃɯӍЌѠ˖Ӫˡġ뼷ĉĶǨɶᅆŠڥĀďĄಌϾĀǃɩ뼷ƦϿĠě֏˺ॎӃɯģĝćĞƶѲʑħϢеǙҜಌϾɆԥ뼶ȁˤ뼷ĔĂʿāĶјǭŗqಌϾrǟħ٧Āǂʚ뼶
ľŅǴċʃ뼷āĶćĂȏοȢКɁʸˋˡʭĀʗˡĉՂNjȒŠğʑ뼷ɝŴĶƧħqಌϾrĪǭػ쨵ĖqಌϾrĴ뼷ƣźŴĶԒĞĖƇĬ쨵뼶ӗęĠĀĉĀƫĄ쨰qಌϾrźŴĶԒĞĖŕķ౯ĀЌѠŠԚċЌѠȞײ뼶ȆƻɝӍqۈिrǟħĂċŞҠƣźŴĶԒĞĖƇĬĴ뼷āĶǨīĖĀĄ쨰NJ뼵Ġʻ뼵Ljǥ뼵ݶиĀʇҌŠȱਢɁ뼶
ឧࡢ뼷ભȘʆĉˍĂĀۈिȢćᎴŐ뼷Ʀďě֏ˡĎĸ뼷ۈिŞҠஅƧĂԿԵĈवƺĀęኧ뼷ڇۃŎƼЍĀԄӪӃɯĉՂǡϰ뼶āĶȠƱ뼷ĔĂԿęĀ
ኧďĄࡒĀNJ뼶ȁˤ뼷āĶјǭŗလिNJۈǟħĔĂʿĀǚǦ뼷ŗĸdžفĀƄਬƺ뼶လف˧ǘdž뼷χƎǢĈԣŭĀ뼷ĄġŚŕƳĀهƞ뼷ԵĈqġŚσفƥيrĀݔ؆뼶அƧƜƚॸćॸĂɁƜƚĂƟ뼷фĘĀလفӲ˴ƄΡȸĠɹ뼵śĠɹ૨뼷ĝđħфĪҍ۵ӲĂśȥſƄᐻĀσ뼶ƄΡۈिŞҠƧƍͳ뼷ƄΡȺໆѲĈĠĬϵɘ뼷ۈि˧ăěģăˆϚȺNJĀ뼶
ćĔċˊʃ၅٧ƀ뼷źāĶĎĂŐΥҨqಌϾrĔċӛʚ뼷ĞĂĞǨͳȩĀĖЪĄƇĬ쨵Ⱥǰ뼷ಌϾ˄ăĂǭđᔐ쨱ಌϾģăĂǭ୨ăĻӍ뼶ŮđāĶҕċԳʇĞĂĞ뼷ȺǰāĶƲĐĝŀƜćಌϾƥġ쨰NJ뼵Ĵǎ뼵Ծ뼵ϔϙŠ뼷ĔĂȏŢāĎĸďĄಌϾ뼶ůķƜćȆĪ뼷ƓěŀƜġĀŇƂ뼷ŕȶđĀĄģđΓīΰĢŹ뼶ڒ
Ƿ୯փఔŨ쨗
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ŭʃʃ
ǚтƂύĘʄӃɯٲ뼶ɑջ୯ѮąƬϢеϨȉʇĀ
ȶđȡ뼶
$KXGPVUۈि뼷KDVOſŚĂĀۈिϱǭɆ
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ȱĈŪ
ɽৠ٧elbizeventsasiacom
௱ᅒ
Ѻᙕĉginabizeventsasiacom
ఫઽ
ৠ٧kristiebizeventsasiacom
72JUNE-JULY 2015
72 Chinese Editorial Lettersindd 72 24515 1150 am
73JUNE-JULY 2015
73MAY 2015
ƼЍ˗ՅЌѠ˥ʿಌϾЌѠˡϘċȞײʗ२ĉƯ뼷ħಌϾЌѠǭąƼĤĀԶѤ뼷ģǞơըdž˽ȞײŢƍͳಌϾӃDŽĀăגɸɾ뼶˗ՅЌѠ२ĉƯȜƍͳѲʹȉಌϾժΆʪʸćĂŐ뼷ƯʭѲʹҺʓа뼷ɡӴĀԜӍࠒΙĀ˝ՊƑħϭދ뼶ȮύNjęϙѲʹ+CEQDWEEKѲʹ˄ύʕᘶƋʕǟĀĻːࢬѱΙǝ뼷ĖƋʕďĀՒŞጣ뼷ǞĖƬԐԵ뼷ఁบጣ뼷৯χƯغĉ˴˖뼷ƲĂċժΆĝɩĖߙϜߝ뼶
ć˗ՅЌѠ२ĉƯĘ뼷ȜĈʈʞɩľߙϜাۋĀƯغĉ˴ΏDŽ˖Ӫ뼷ȺġಗĂǩDŽ؈ǂೀ뼵Ăǩೀ뼵Ăǩ˗Յਓĉ˴뼷ŗӍĂǩƼЍਓϢ˖Ӫǀȗ뼷ŴĶȜࡄħਓϢĘԭċȡĀ˖Ӫ뼶źƲʞऒĀਓϢʠߔಌϾӃDŽĀχ₈Ƭʇ뼶
ĤȀะɸľʞĎĢſŚʘ뼵96뼵չՍȓѣ뼵ՍၽݭDŽ뼵ଔӘݭDŽŠײĀӅśଋąύݔƬЌѠמćĤȀะऄЌѠঢ়ډЌťࢨƬЌѠݔDŽĀмȞॏě뼶ćॏěĘ뼷ڏˡߊͳȩˋśଋਓॏ˽מćƼЍĀŕĤмˡ뼶5ampŚܕߝĈՃȓѣ쨞ĤȀะ쨟ɽઠKUCڱӍěجƖҠӍūǕ쨣Ӄɯ뼵ƱůۈGGJCPԶФ뼷ˤơƜƚħęŝՇҜąĂċĻŗःˤιȸ뼵จęĉȱͶŠąݔƬЌѠŕĤƚяĀĂċݘČƯě뼶
73JUNE-JULY 2015
ɾϒǛТঢ়ЌѠמġŕęĀΪӃࢰȞײǛĎӽȜɘɾϒ⏜ࠑ뼶٩ʹćŭũˡ뼷⏜ࠑǛĎӽʇҌȜшĈǎϢӭ뼷˄ѲĈǚϗᤂːƶМĀěڱӍƜƚɁŞ뼷ಗƪċၰěढ़Šċěڱढ़뼶ˤơş֏ϝĄҬŅŭǛТঢ়ЌѠמȉ1TKGPVCN5GC8KNNCUCPFQVGNQORCP[VFڑ፴ৗڱćǘ⏜ࠑũѲ˟ȷǛĎӽЌѠŗĎĀԨĂċϝ뼶
क़Ś쨞OCTCӘЌѠӍʇҌ҈ثQVGNU4GUQTVU쨟ǘඳୌसӘራҠũѲĀ҈ثӘЌѠ쨞OCTC$CPIMQM쨟ć˥ūڏDŽąοȢКĀũˡ౯К뼶҈ثӘЌѠѲĈǎϢӭ뼵Ăċঢ়ډƄ˪േ౸뼵ĂŝʞǘljڝĀЌť뼵ĂċĐɒذƬʇħМƬĀƄჾКၰěढ़뼷ŗӍƪċĠβĨढ़뼶ĠβĨढ़ĀʋύරඌغŪ뼷ĻźӖĀĢƔʾϞɌʭ뼶ب
73 Chinese Sound Bitesindd 73 24515 430 pm
74JUNE-JULY 2015
ŊĈĉĻŗΞĘʄĄĂǝƄՃĻĨ뼵ĠĠӴĀŚęĝ뼶ȺۍĉדĀटĐę뼵ᇱЉĀΝբŠƍͳĀ϶ᇫሊş֏ĀŀƚໆѲȢĄġŚǀ뼶ȮϾĀʁĤҠ뼵ăߟĀĤĐŞઝǒҠĖōǩĀʋභ뼷ĘʄƄĴƄăćᄏƜƺŠŀƯ뼶
ĘʄĨŪħġŚě֏ˡĀȶ뼷פą؈ŠӃɯٲŢ˺ॎӃɯˡӪĀڇŠ؈ॸဩ뼷ԨĂĈϙʲɫĄˬιʘĀşТ뼷ȺˢϞవȘʆęΝ뼶ăΡǷȮċŚŝǝΝśşǡϰĘʄ뼷ĝĨڨǷŗŕŨĀĴǎĖТ뼶ĘʄӃɯٲŚӃɯਇɘǥːϵŀȩФ뼷ύǘĈŎԭħϔϙĀιʘ뼷ĘʄƲŭĝڇۃąƞęՏŚěڱӍ֏זĖĔƀڏDŽ뼷Ȇġďಗą(QTOWNCวݭġŚę˺ظ뼵ցЍ҈뼷ŗӍɩᕹϝĀĘʄŚĴظঌєŠĘʄŚǗΆ뼶
ϝĀŞϯȗȓѣӍƜƚॸȓѣXGPVU6TCXGNUKCƼЍჼƂɽǀȗCZCPVCUWYCPćă΅ǡŗ+ɮŝĀǻśଋąćĘʄڏDŽĀŚě˺Ӄɯűזě쨞+6JKPC쨟뼶Ŵćˈɩ$KXGPVUۈिਲ਼ɝĴȩФ뼷ĘʄćĔŭƀşŀąňęĀȻ뼷ƦؼĝĄŎᇫሊĀƶˋş֏뼶
qŢǘěغڱĎĸ뼷ĘʄĻĸԵĂНĈϙʲɫ뼷ƦؼąƄՃĻĨ뼶פąЌѠƥʋ뼷ĘʄŃĈňĠăǜՏĀɁŞŗӍԵĈȆŞɡĀբžŴĶ˝Պ뼶r
ěڱɁŞҤćĘʄĘʄшĈϿĠęՏě֏Ɂࢰ뼶ĘʄĤŚűז֏ƺĀŚڇۃġķďĄȺġĂċŕԵזӍƜƚɁࢰ뼷ƦؼģĄĠŭĎŚޱǫʕˡѩŞ뼶ĘʄȘűě֏ġķģĄڏěĀז֏ԨĂċډĀŚě֏ɁŞ뼷ƑĄڏѩĂȸ֏ěƂĀχџ˝Պ뼶ԨĂċџলĀɁŞĄĘʄŚěڱġķ뼶ĔċŗڏѩęՏŚěڱ뼵ԄӪΡƦʄʭʋĀěڱġķŞހŝݖઽͲġķ뼷ʁƶdž
Ęʄě֏ˡLjϋ˓ஸ
Ǘ˸뼷ȉʋභоŚӚ౨եȠʫ뼷ιʘѲƶϔŨຂ뼷ŞȗʞīĐћয뼶ěڱġķшĈĂċǚϗːƶМ뼷ĻગĉĀƄჾՏၰěढ़ŠċęŇăDž뼵ɧϜᰋࡊĀĠβĨěڱढ़뼷ߴĈŕϵɘĀƬڐͶՕӍǜཥѲ뼶ˤʋ뼷ěڱġķʭģѲɪĀʁƶեęЌѠ뼷шĈǎբҍϾϢӭ뼷ѲӍěڱԜӝ˖ӪमƼ뼷ĻӖՏĀěڱŠƜƚ뼶qrƼЍΡ뼵2ʠĉěӍͶԉěڱ뼵ljۈिş֏ݭDŽŭěŗӍġŚŭĘʄȘűěũDZȐၰĝćĔƀڏDŽ뼷˄ɩĖƶ뼶
ĘʄŕĤɁࢰ숯숯Śŝě֏ġķ쩑ӅNJǩ؆ħ0CVKQPCNZJKDKVKQPCPF
QPXGPVKQPGPVGT쨞5JCPIJCK쨟뼷Һ؆q0쨞5JCPIJCK쨟r쩓Āśƍ뼷ȜźϿĠۈƖŞҠĀതڌŢƋᓮƔ˫ɡ뼶Śŝě֏ġķύŚŝԄӪˌŠĘʄ؈ʸǟդӚ뼷ɽӚ౨ǚϗħоːƶМ뼷؆Șʆƥŕ뼶ě֏ġķшĈоːƶМĀبʭ֏ɁŠоːƶМĀبʋ֏Ɂ뼶بʭ֏ɁಗċęՏ֏ढ़Šċ٣ܪևŇĀ֏ढ़뼶ƲĂċęՏ֏ढ़ĀǚϗħːƶМ뼷ևŇĀ֏ढ़קːƶМ뼷խǫߴĻˢТ֏ढ़뼶ˤʋ뼷Śŝě֏ġķģѲĈċęŇăDžĀěڱढ़뼷ĻગĂχƁԮĉăDž뼶ǟħϝǡȘʆĘǚϗŕę뼵njːŕƬĀě֏ෞʸɆϝ뼷Śŝě֏ġķנמˀ뼵ઝǒ뼵Ԑߺ뼵ǘĂɆ뼷ŃѲĈѩȓ뼵Ԅˡġķ뼵ɪЌѠDžѲ뼶
Ĉqʁƶแrƥ؆ĀĘʄŗȺযĀęڇۃĀӃɯѺ۷ࡒNJЪጠŗӍՏĀŚě֏ƜƚǡĎڏѩ뼶
ǚтƂ
NJ졿ఫ
74-75 Chinese Cover Storyindd 74 24515 1150 am
75JUNE-JULY 2015
qύǘĈŎԭħϔϙĀιʘ뼷ĘʄƲŭĝڇۃąƞęՏŚěڱӍ֏זĖĔƀڏDŽ뼶r
ːĘʄӃɯٲŚӃɯਇɘǥ
ȞЌѠ뼶ĔŝЌѠŮĈǎϢӭ뼷Ӛ౨ǕǻύĂƁڝƬĀūǕݱɽˌ쨞Ӛǘŭͳ쨟ǨϐӚƦŪ뼶
ĻગĠǩਓϢ뼷ƦؼшĈۍĉٵґĀƬסĐɒذŠʕђĀϜٲ뼷ґʸˈƞՏĀƜƚ뼶ĀѲʹĄǘŗǡΟǼĀϜٲϐҜȥŪ뼷ƧȺŒŞ΄ąˈľŅȉλĎĀȗЯ뼷ŐଟĀŬǰƅ뼶
ԨĂċກĀɁŞקĄк˟뼶к˟ĄĂċמඵӭŠЌťǘĂɆĀ२ĉě˴உǒˌ뼷ŞƳĘʄĀġķŞь뼷ĄĂċʗŦȏˣߜĂċћ뼵뼵ΜĀˬǎ뼶ƜƚॸĻŗಶůĔƀĀˬǎǟħƜƚɁŞ뼷ŕґʸăɸľĉĀƜƚ뼶
ӃɯѺ۷ࡒĘʄшĈযĀ˥ͳΝNJЪጠŠ۵ĠΦࡡ뼷եϒĀՕNJȉŞĤɭɌĀĠƟNJȠઽʸ뼷ŪąĈĀʄ৫NJ뼶ʋභоŚӚ౨űז쨱ĈŎɸľŭĀġŚԽڄӚ౨ȉѲʹɧϜĀԽŠdžͳ΅ăෲĀΝᴂዣχƎঞĄȘʆɯϢĖĘʄĴĀκɯƥŞ뼶ʞǘᐤҠŠ༽ҠĈŎĀࡊŚĀƳߋӭӚ౨뼶ĔȏբžĝĄ˺ॎӃɯͱƜƚǡӍƜƚŶĀŕމŅ뼶
ͻĘʄŮĈŒѧǫԘĀեϒᆶŝԳŠƬďĻˢТĀसӆŠിӆĝĄڏѩě˺ӃɯĴăĻǸľĀӗމƥŞ뼶
ĤNjƄՃĘʄшĈϿĠڏѩęՏŚ֏זŠěڱĀɁŞ뼷Ʀ۵ĠĀϾӍԄӪЌѠģĝшĈϵɘ뼵मĀʗˡěڱѲ뼶ƜƚॸĞߜˣο˩ܪĀɁŞ뼷ĘʄȜĄĆĀŕՊ뼶˝މ
ƜƚॸăҨছ˝Պć06ĘʄڏѩĂɁϜЬƬݔĀ৫Ţ뼶ĔŝΪφĠŭષ۵ĠDŽˡę˺ĀஉǒˌȜ२ĉěǨ뼵ډԐढ़뼵Ќኃ뼵ঢ়ډфŠஉǒˌʪʸħĂɆ뼷ħƲĂʞĎਓǙҜǡǨλĈĀ৫ŢɆԥ뼶உǒˌԵĈĻગĉνӐКٮЌ৫Ţ뼷ͱĉၰěКĀˬǎ뼶ǩŚĀԐढ़ǂೀ)TCPV$TWPUGFGPŃĻħƜƚʔǻǭ˱뼷ŗӖਓϢĀˍ뼶06ĘʄɆƍĀĄћĂƄȕĀȞʞ뼵ՇҜƺŠџݔ뼷ŕґʸ
ćĔƀڏDŽĤмȞşҘě뼵Ĵল뼵ƜƚŶ৫ŢŗӍΡě뼶ǨŗŚōǩȞײƧʑӘϙ뼵ı҈뼵KOO[JQQ뼵ᅱᅧ뼵วѩŴĶĀƜƚ뼶ڏŠɲϜϙĝ˝ՊćĔƀݭ
АҔćĘʄϒʋභƳΟǼĤܪҠʭ뼷๗ŭĘʄȘűڏѩŞĀnjĴѲʹ
74-75 Chinese Cover Storyindd 75 24515 1151 am
76JUNE-JULY 2015
ТŪιͲĔٯĄƦͲȒĀƂ뼷ĻĄۍĉדኁĀĄЌѠӍӃɯ˖ӪˡĀߊӿϰϰఆĨƚȡ뼷ŊĨӍĴŢϢеɘDŽڥɘ뼶뺭
ćǗŔɫ뼵55뼵ȖŠ)EJCVDžǗŔʘԭħşТĀƎĐ뼷ĉȉĉƥǎĀˈਜঞĄӚӐŠάȱͶŕȶđĀƶК뼶Ţǘߊĉ˴Ďĸ뼷ĈąĔȏǗŔʘĀৗՎ뼷ŢϢеɘDŽɘďȻīΜƦͲڏ뼶Ļ뼷ďϝǡĀŰߧƦҶ뼷ЌѠӍӃɯ˖ӪˡĀߊӿڥఆĨƚȡ뼷ŊĨӍĴŢϢеɘDŽٯɘ뼶뺭뺭
२ĉϢе˖ӪĄࢨˡŪβĀȱਢ뼷ਯȺĄćЌѠ˖Ӫˡ뼶ĂŝśɡĀЌѠκΓīƧźĢŹǜതڌŢƋҠŒũĎ뼷ąĢŹŠതćɳ뼷ĈĠɹ쨵ňĠĴȊ뼷ࡍהŢƋĀڌćϢе˖ӪĔċցΆĘ뼷ЌѠߊӿТăĖЌѠćܦΰɌʐਓϢŦƟĀnjː뼶
ͱϿߊĉ˴ˆ˽ɝĂɝĢŹĔċɝʚ쨰ϢеěǂƚȜŀNjιƈāĀʅȁĄƇĬ쨵ȺǰďĄǥʿĀӷݦȱͶŠϢеĀฑࡄʇ뼶ĂҶŗકƥ뼷ЌѠߊӿƙĀĄqӚӐȱͶrĀŀNj뼷ƦăĄڙᆃĀˈ˱뼶
ljĂċߩղϰϰĄŕՋĀ뼶ƜƚغͱϿĄȁħԚċЌѠȞײ뼵ЌѠĀŞžͱȁЌѠǔɘDŽջĤDžʅȁŢԚĂŝЌѠмŀ뼷ȚЌѠߊӿĈޡȉĔǩದćϢеԒͶ뼷ũ˧ȉŴĶӚӐʸǟȱͶ뼶ȚНʥ쨰ăĻŮʘľǗŔɫͱҽƱĎȉϢеӚӐʸǟȱͶ뼶
ſŚʘěڱȉƜƚŭƼЍěڱ٩ԏ뼷ۈिȜҬφڇʠԄӪӃɯɁ뼷ƦԄӪƜƚȜભŕęˌŒ뼶ȁˤ뼷ĞđćതڌպݰĀě֏ˡġŒĂᤋ뼷ЌѠďκӚӐĂжƬΙ뼵ƬвĀߊӿ뼶
ӍĴŢϢеɘDŽɘĄȌīϢеŕĈвĀƶʑ뼶эɘăȚȩФߊĉ˴ŢϢеŠĔඐŀNjĀȶ˸뼷ģĄƬߊĨƺĀƶʑ뼶ĴǎĄȱਢ뼶ȮŕŶĂơȉϢеԒͶĖĪĂơĀɘăˆ˽ɸľċŇĴ뼶ŚʠϵϢеɆԥϯȗශઆȓѣ49QTNFYKFG˥ʿŢۈƖŞҠě֏ˡɘDŽąĂЬз뼷ʪưФĈĀದćϢеĈߊӿȉŴĶɘ쨱ˤʋ뼷ɸľĀߊĉ˴ΞħŮđŴĶιďΚȥŪӪ뼶ĔċƄࡢħۈƖҠĀߊˌǀȗژąܔѧ쨗
ȁˤ뼷ħąŕęՃʇŞƬߊƯě뼷˄ϢеɘĈвॼ뼷κƙĖŗĪڨǴž쨰s đĈࡄNjŠƱķ뼶ǚŢϢеđϭࡄ
Nj뼷ਯȺĄćƸĀľԘġ뼷ϢеňͲďĨƴśĆĄśǘŬķͱĄȩǚˆޚƦǢ뼶ǞĎ뼷ĈƱķƷĨϢеƱ˖뼷ĂϢеƱ˖뼷ĆŪβĀǴĢƔďƬ뼶߀
s ĠɝũǽКʚϝ뼷˄ɑϢеȀŗĸdž뼶ĔĄĂƞڇϢеϨȉƸĀƤƶʑ뼶ĻŗȮqħƇĬr뼵qƧڒr뼵qƇĬr뼵qɑĆffɑгār뼵qĆĀğʑƧrDžɝƶКũ˧뼶
s ĞѩʑdžɃϢеĀѢˆ뼶ϢеƫĆĀɝʚŶ뼷ăđŮĄӕҢćŦƀ뼷ɝȠȱĀɝʚ뼷ĔƟĆĈĻĨȌīϢеŊĈĞĖĀʋĀƱʜ뼷ģĻŗӚӐŐϢеŢĆĀƱķ뼶
s ыħϢеԵĈҲĀʋ˖Ӫ뼶ϔĄҺ˱ĀȅѮѲʹ˖ӪģӖ
ŗźϢеƴīĆňķ뼷ĨdžɃŴĶĀ뼷ȮƦźŴĶŢĆмŀČƗ뼶
s źϢеƢƅĆdžɃŴĶĀ뼶ěڱĉ˴ƼƔdžɃŴĶߊĝЏʫغĀ뼶ȁˤ뼷ժዓȴ뼷ăđǙᛃ뼷ģăđߣŎǟśѢˆ뼶ȮĆĀɝŠɽʪ뼷ϢеĨѿʓƢƅĆĄdžɃŴĶƥǡǨĸĀƸ뼷ƦؼģěźŴĶƴīĆňժķŠůķ뼶
ʘľȉϢеƥǎĀˈਜŠӍĴĀɘ뼷ăȚĻŗźĆŨэТŪιͲ뼷ƑȶđĀĄĻŗƬĆĀߊĨƺŠϢеĀƫǼ߀뼶
JTKUVKPG)COCTTCĄ49QTNFYKFGɽઠ뼶49QTNFYKFGĄĂؽƖҠۈŝŚʠϵĀϢеɆԥϯȗශઆȓѣ뼷шĈο˩ࡒĀě֏ǀԥ뼶˽ȓѣĪĀۈƖҠӿʗɠħϢеǭȉě֏ȠȱĀјƶ뼶٩ƢނŰ뼷ɑˢˈȉJTKUVKPGԒͶ뼶Ǘ쨰EJTKUVKPGICOCTTCNTCYQTNFYKFGEQO뺭
76JUNE-JULY 2015
qɘăȚȩФߊĉ˴ŢϢеŠĔඐŀNjĀȶ˸뼷ģĄƬߊĨƺĀƶʑ뼶ĴǎĄȱਢ뼶ȮŕŶĂơȉϢеԒͶĖĪĂơĀɘăˆ˽ɸľċ
ŇĴ뼶rCHRISTINE GAMARRA
LRA WorldwideɽઠؽƖҠۈ
ƢԺ
76 Chinese Knowledgeindd 76 24515 1153 am
IBC IBTM China ADindd 50 13515 833 pm
ಌϾ٧
7 Sabah Tourism Board ADindd 7 24515 1235 pm
71JUNE-JULY 2015
Engage
Aprilrsquos Wine Down Wednesday organised by ACI HR Solutions and Biz Events Asia gave guests the privilege of a first look at the new Club Lounge at Hotel
Jen Tanglin Singapore (formerly known as Traderrsquos Hotel at Cuscaden Road) Over 90 professionals from
the MICE travel tourism and hospitality sectors networked over drinks and a buffet spread with an
impressive display of sweet treats Guests also had the chance to look at guest rooms on the newly revamped
Club Floor The event was sponsored by Hotel Jen Tanglin Singapore and duetto
HAPPY SNAPS
FROM WINE DOWN
WEDNESDAY
71 Engage Hotel Jen WDWindd 71 24515 1149 am
72JUNE-JULY 2015
ćľŅǴŭƀ뼷āĶɽĄŗۍĉדĀϝĀŞ뼵ϾĀЌѠͱກĀěɁǟħކՠĀǚ뼶ĔȏϝĀŞ뼵ЌѠŠěɁǨͳȩĀĄqಌϾr뼷খأćӃɯӍЌѠ˖Ӫˡġ뼷ĉĶǨɶᅆŠڥĀďĄಌϾĀǃɩ뼷ƦϿĠě֏˺ॎӃɯģĝćĞƶѲʑħϢеǙҜಌϾɆԥ뼶ȁˤ뼷ĔĂʿāĶјǭŗqಌϾrǟħ٧Āǂʚ뼶
ľŅǴċʃ뼷āĶćĂȏοȢКɁʸˋˡʭĀʗˡĉՂNjȒŠğʑ뼷ɝŴĶƧħqಌϾrĪǭػ쨵ĖqಌϾrĴ뼷ƣźŴĶԒĞĖƇĬ쨵뼶ӗęĠĀĉĀƫĄ쨰qಌϾrźŴĶԒĞĖŕķ౯ĀЌѠŠԚċЌѠȞײ뼶ȆƻɝӍqۈिrǟħĂċŞҠƣźŴĶԒĞĖƇĬĴ뼷āĶǨīĖĀĄ쨰NJ뼵Ġʻ뼵Ljǥ뼵ݶиĀʇҌŠȱਢɁ뼶
ឧࡢ뼷ભȘʆĉˍĂĀۈिȢćᎴŐ뼷Ʀďě֏ˡĎĸ뼷ۈिŞҠஅƧĂԿԵĈवƺĀęኧ뼷ڇۃŎƼЍĀԄӪӃɯĉՂǡϰ뼶āĶȠƱ뼷ĔĂԿęĀ
ኧďĄࡒĀNJ뼶ȁˤ뼷āĶјǭŗလिNJۈǟħĔĂʿĀǚǦ뼷ŗĸdžفĀƄਬƺ뼶လف˧ǘdž뼷χƎǢĈԣŭĀ뼷ĄġŚŕƳĀهƞ뼷ԵĈqġŚσفƥيrĀݔ؆뼶அƧƜƚॸćॸĂɁƜƚĂƟ뼷фĘĀလفӲ˴ƄΡȸĠɹ뼵śĠɹ૨뼷ĝđħфĪҍ۵ӲĂśȥſƄᐻĀσ뼶ƄΡۈिŞҠƧƍͳ뼷ƄΡȺໆѲĈĠĬϵɘ뼷ۈि˧ăěģăˆϚȺNJĀ뼶
ćĔċˊʃ၅٧ƀ뼷źāĶĎĂŐΥҨqಌϾrĔċӛʚ뼷ĞĂĞǨͳȩĀĖЪĄƇĬ쨵Ⱥǰ뼷ಌϾ˄ăĂǭđᔐ쨱ಌϾģăĂǭ୨ăĻӍ뼶ŮđāĶҕċԳʇĞĂĞ뼷ȺǰāĶƲĐĝŀƜćಌϾƥġ쨰NJ뼵Ĵǎ뼵Ծ뼵ϔϙŠ뼷ĔĂȏŢāĎĸďĄಌϾ뼶ůķƜćȆĪ뼷ƓěŀƜġĀŇƂ뼷ŕȶđĀĄģđΓīΰĢŹ뼶ڒ
Ƿ୯փఔŨ쨗
ಌϾħˀ좄
ŭʃʃ
ǚтƂύĘʄӃɯٲ뼶ɑջ୯ѮąƬϢеϨȉʇĀ
ȶđȡ뼶
$KXGPVUۈि뼷KDVOſŚĂĀۈिϱǭɆ
$KXGPVUۈिĄŗĪƯĀě˴ӍϱǭЋƶɆ
ȱĈŪ
ɽৠ٧elbizeventsasiacom
௱ᅒ
Ѻᙕĉginabizeventsasiacom
ఫઽ
ৠ٧kristiebizeventsasiacom
72JUNE-JULY 2015
72 Chinese Editorial Lettersindd 72 24515 1150 am
73JUNE-JULY 2015
73MAY 2015
ƼЍ˗ՅЌѠ˥ʿಌϾЌѠˡϘċȞײʗ२ĉƯ뼷ħಌϾЌѠǭąƼĤĀԶѤ뼷ģǞơըdž˽ȞײŢƍͳಌϾӃDŽĀăגɸɾ뼶˗ՅЌѠ२ĉƯȜƍͳѲʹȉಌϾժΆʪʸćĂŐ뼷ƯʭѲʹҺʓа뼷ɡӴĀԜӍࠒΙĀ˝ՊƑħϭދ뼶ȮύNjęϙѲʹ+CEQDWEEKѲʹ˄ύʕᘶƋʕǟĀĻːࢬѱΙǝ뼷ĖƋʕďĀՒŞጣ뼷ǞĖƬԐԵ뼷ఁบጣ뼷৯χƯغĉ˴˖뼷ƲĂċժΆĝɩĖߙϜߝ뼶
ć˗ՅЌѠ२ĉƯĘ뼷ȜĈʈʞɩľߙϜাۋĀƯغĉ˴ΏDŽ˖Ӫ뼷ȺġಗĂǩDŽ؈ǂೀ뼵Ăǩೀ뼵Ăǩ˗Յਓĉ˴뼷ŗӍĂǩƼЍਓϢ˖Ӫǀȗ뼷ŴĶȜࡄħਓϢĘԭċȡĀ˖Ӫ뼶źƲʞऒĀਓϢʠߔಌϾӃDŽĀχ₈Ƭʇ뼶
ĤȀะɸľʞĎĢſŚʘ뼵96뼵չՍȓѣ뼵ՍၽݭDŽ뼵ଔӘݭDŽŠײĀӅśଋąύݔƬЌѠמćĤȀะऄЌѠঢ়ډЌťࢨƬЌѠݔDŽĀмȞॏě뼶ćॏěĘ뼷ڏˡߊͳȩˋśଋਓॏ˽מćƼЍĀŕĤмˡ뼶5ampŚܕߝĈՃȓѣ쨞ĤȀะ쨟ɽઠKUCڱӍěجƖҠӍūǕ쨣Ӄɯ뼵ƱůۈGGJCPԶФ뼷ˤơƜƚħęŝՇҜąĂċĻŗःˤιȸ뼵จęĉȱͶŠąݔƬЌѠŕĤƚяĀĂċݘČƯě뼶
73JUNE-JULY 2015
ɾϒǛТঢ়ЌѠמġŕęĀΪӃࢰȞײǛĎӽȜɘɾϒ⏜ࠑ뼶٩ʹćŭũˡ뼷⏜ࠑǛĎӽʇҌȜшĈǎϢӭ뼷˄ѲĈǚϗᤂːƶМĀěڱӍƜƚɁŞ뼷ಗƪċၰěढ़Šċěڱढ़뼶ˤơş֏ϝĄҬŅŭǛТঢ়ЌѠמȉ1TKGPVCN5GC8KNNCUCPFQVGNQORCP[VFڑ፴ৗڱćǘ⏜ࠑũѲ˟ȷǛĎӽЌѠŗĎĀԨĂċϝ뼶
क़Ś쨞OCTCӘЌѠӍʇҌ҈ثQVGNU4GUQTVU쨟ǘඳୌसӘራҠũѲĀ҈ثӘЌѠ쨞OCTC$CPIMQM쨟ć˥ūڏDŽąοȢКĀũˡ౯К뼶҈ثӘЌѠѲĈǎϢӭ뼵Ăċঢ়ډƄ˪േ౸뼵ĂŝʞǘljڝĀЌť뼵ĂċĐɒذƬʇħМƬĀƄჾКၰěढ़뼷ŗӍƪċĠβĨढ़뼶ĠβĨढ़ĀʋύරඌغŪ뼷ĻźӖĀĢƔʾϞɌʭ뼶ب
73 Chinese Sound Bitesindd 73 24515 430 pm
74JUNE-JULY 2015
ŊĈĉĻŗΞĘʄĄĂǝƄՃĻĨ뼵ĠĠӴĀŚęĝ뼶ȺۍĉדĀटĐę뼵ᇱЉĀΝբŠƍͳĀ϶ᇫሊş֏ĀŀƚໆѲȢĄġŚǀ뼶ȮϾĀʁĤҠ뼵ăߟĀĤĐŞઝǒҠĖōǩĀʋභ뼷ĘʄƄĴƄăćᄏƜƺŠŀƯ뼶
ĘʄĨŪħġŚě֏ˡĀȶ뼷פą؈ŠӃɯٲŢ˺ॎӃɯˡӪĀڇŠ؈ॸဩ뼷ԨĂĈϙʲɫĄˬιʘĀşТ뼷ȺˢϞవȘʆęΝ뼶ăΡǷȮċŚŝǝΝśşǡϰĘʄ뼷ĝĨڨǷŗŕŨĀĴǎĖТ뼶ĘʄӃɯٲŚӃɯਇɘǥːϵŀȩФ뼷ύǘĈŎԭħϔϙĀιʘ뼷ĘʄƲŭĝڇۃąƞęՏŚěڱӍ֏זĖĔƀڏDŽ뼷Ȇġďಗą(QTOWNCวݭġŚę˺ظ뼵ցЍ҈뼷ŗӍɩᕹϝĀĘʄŚĴظঌєŠĘʄŚǗΆ뼶
ϝĀŞϯȗȓѣӍƜƚॸȓѣXGPVU6TCXGNUKCƼЍჼƂɽǀȗCZCPVCUWYCPćă΅ǡŗ+ɮŝĀǻśଋąćĘʄڏDŽĀŚě˺Ӄɯűזě쨞+6JKPC쨟뼶Ŵćˈɩ$KXGPVUۈिਲ਼ɝĴȩФ뼷ĘʄćĔŭƀşŀąňęĀȻ뼷ƦؼĝĄŎᇫሊĀƶˋş֏뼶
qŢǘěغڱĎĸ뼷ĘʄĻĸԵĂНĈϙʲɫ뼷ƦؼąƄՃĻĨ뼶פąЌѠƥʋ뼷ĘʄŃĈňĠăǜՏĀɁŞŗӍԵĈȆŞɡĀբžŴĶ˝Պ뼶r
ěڱɁŞҤćĘʄĘʄшĈϿĠęՏě֏Ɂࢰ뼶ĘʄĤŚűז֏ƺĀŚڇۃġķďĄȺġĂċŕԵזӍƜƚɁࢰ뼷ƦؼģĄĠŭĎŚޱǫʕˡѩŞ뼶ĘʄȘűě֏ġķģĄڏěĀז֏ԨĂċډĀŚě֏ɁŞ뼷ƑĄڏѩĂȸ֏ěƂĀχџ˝Պ뼶ԨĂċџলĀɁŞĄĘʄŚěڱġķ뼶ĔċŗڏѩęՏŚěڱ뼵ԄӪΡƦʄʭʋĀěڱġķŞހŝݖઽͲġķ뼷ʁƶdž
Ęʄě֏ˡLjϋ˓ஸ
Ǘ˸뼷ȉʋභоŚӚ౨եȠʫ뼷ιʘѲƶϔŨຂ뼷ŞȗʞīĐћয뼶ěڱġķшĈĂċǚϗːƶМ뼷ĻગĉĀƄჾՏၰěढ़ŠċęŇăDž뼵ɧϜᰋࡊĀĠβĨěڱढ़뼷ߴĈŕϵɘĀƬڐͶՕӍǜཥѲ뼶ˤʋ뼷ěڱġķʭģѲɪĀʁƶեęЌѠ뼷шĈǎբҍϾϢӭ뼷ѲӍěڱԜӝ˖ӪमƼ뼷ĻӖՏĀěڱŠƜƚ뼶qrƼЍΡ뼵2ʠĉěӍͶԉěڱ뼵ljۈिş֏ݭDŽŭěŗӍġŚŭĘʄȘűěũDZȐၰĝćĔƀڏDŽ뼷˄ɩĖƶ뼶
ĘʄŕĤɁࢰ숯숯Śŝě֏ġķ쩑ӅNJǩ؆ħ0CVKQPCNZJKDKVKQPCPF
QPXGPVKQPGPVGT쨞5JCPIJCK쨟뼷Һ؆q0쨞5JCPIJCK쨟r쩓Āśƍ뼷ȜźϿĠۈƖŞҠĀതڌŢƋᓮƔ˫ɡ뼶Śŝě֏ġķύŚŝԄӪˌŠĘʄ؈ʸǟդӚ뼷ɽӚ౨ǚϗħоːƶМ뼷؆Șʆƥŕ뼶ě֏ġķшĈоːƶМĀبʭ֏ɁŠоːƶМĀبʋ֏Ɂ뼶بʭ֏ɁಗċęՏ֏ढ़Šċ٣ܪևŇĀ֏ढ़뼶ƲĂċęՏ֏ढ़ĀǚϗħːƶМ뼷ևŇĀ֏ढ़קːƶМ뼷խǫߴĻˢТ֏ढ़뼶ˤʋ뼷Śŝě֏ġķģѲĈċęŇăDžĀěڱढ़뼷ĻગĂχƁԮĉăDž뼶ǟħϝǡȘʆĘǚϗŕę뼵njːŕƬĀě֏ෞʸɆϝ뼷Śŝě֏ġķנמˀ뼵ઝǒ뼵Ԑߺ뼵ǘĂɆ뼷ŃѲĈѩȓ뼵Ԅˡġķ뼵ɪЌѠDžѲ뼶
Ĉqʁƶแrƥ؆ĀĘʄŗȺযĀęڇۃĀӃɯѺ۷ࡒNJЪጠŗӍՏĀŚě֏ƜƚǡĎڏѩ뼶
ǚтƂ
NJ졿ఫ
74-75 Chinese Cover Storyindd 74 24515 1150 am
75JUNE-JULY 2015
qύǘĈŎԭħϔϙĀιʘ뼷ĘʄƲŭĝڇۃąƞęՏŚěڱӍ֏זĖĔƀڏDŽ뼶r
ːĘʄӃɯٲŚӃɯਇɘǥ
ȞЌѠ뼶ĔŝЌѠŮĈǎϢӭ뼷Ӛ౨ǕǻύĂƁڝƬĀūǕݱɽˌ쨞Ӛǘŭͳ쨟ǨϐӚƦŪ뼶
ĻગĠǩਓϢ뼷ƦؼшĈۍĉٵґĀƬסĐɒذŠʕђĀϜٲ뼷ґʸˈƞՏĀƜƚ뼶ĀѲʹĄǘŗǡΟǼĀϜٲϐҜȥŪ뼷ƧȺŒŞ΄ąˈľŅȉλĎĀȗЯ뼷ŐଟĀŬǰƅ뼶
ԨĂċກĀɁŞקĄк˟뼶к˟ĄĂċמඵӭŠЌťǘĂɆĀ२ĉě˴உǒˌ뼷ŞƳĘʄĀġķŞь뼷ĄĂċʗŦȏˣߜĂċћ뼵뼵ΜĀˬǎ뼶ƜƚॸĻŗಶůĔƀĀˬǎǟħƜƚɁŞ뼷ŕґʸăɸľĉĀƜƚ뼶
ӃɯѺ۷ࡒĘʄшĈযĀ˥ͳΝNJЪጠŠ۵ĠΦࡡ뼷եϒĀՕNJȉŞĤɭɌĀĠƟNJȠઽʸ뼷ŪąĈĀʄ৫NJ뼶ʋභоŚӚ౨űז쨱ĈŎɸľŭĀġŚԽڄӚ౨ȉѲʹɧϜĀԽŠdžͳ΅ăෲĀΝᴂዣχƎঞĄȘʆɯϢĖĘʄĴĀκɯƥŞ뼶ʞǘᐤҠŠ༽ҠĈŎĀࡊŚĀƳߋӭӚ౨뼶ĔȏբžĝĄ˺ॎӃɯͱƜƚǡӍƜƚŶĀŕމŅ뼶
ͻĘʄŮĈŒѧǫԘĀեϒᆶŝԳŠƬďĻˢТĀसӆŠിӆĝĄڏѩě˺ӃɯĴăĻǸľĀӗމƥŞ뼶
ĤNjƄՃĘʄшĈϿĠڏѩęՏŚ֏זŠěڱĀɁŞ뼷Ʀ۵ĠĀϾӍԄӪЌѠģĝшĈϵɘ뼵मĀʗˡěڱѲ뼶ƜƚॸĞߜˣο˩ܪĀɁŞ뼷ĘʄȜĄĆĀŕՊ뼶˝މ
ƜƚॸăҨছ˝Պć06ĘʄڏѩĂɁϜЬƬݔĀ৫Ţ뼶ĔŝΪφĠŭષ۵ĠDŽˡę˺ĀஉǒˌȜ२ĉěǨ뼵ډԐढ़뼵Ќኃ뼵ঢ়ډфŠஉǒˌʪʸħĂɆ뼷ħƲĂʞĎਓǙҜǡǨλĈĀ৫ŢɆԥ뼶உǒˌԵĈĻગĉνӐКٮЌ৫Ţ뼷ͱĉၰěКĀˬǎ뼶ǩŚĀԐढ़ǂೀ)TCPV$TWPUGFGPŃĻħƜƚʔǻǭ˱뼷ŗӖਓϢĀˍ뼶06ĘʄɆƍĀĄћĂƄȕĀȞʞ뼵ՇҜƺŠџݔ뼷ŕґʸ
ćĔƀڏDŽĤмȞşҘě뼵Ĵল뼵ƜƚŶ৫ŢŗӍΡě뼶ǨŗŚōǩȞײƧʑӘϙ뼵ı҈뼵KOO[JQQ뼵ᅱᅧ뼵วѩŴĶĀƜƚ뼶ڏŠɲϜϙĝ˝ՊćĔƀݭ
АҔćĘʄϒʋභƳΟǼĤܪҠʭ뼷๗ŭĘʄȘűڏѩŞĀnjĴѲʹ
74-75 Chinese Cover Storyindd 75 24515 1151 am
76JUNE-JULY 2015
ТŪιͲĔٯĄƦͲȒĀƂ뼷ĻĄۍĉדኁĀĄЌѠӍӃɯ˖ӪˡĀߊӿϰϰఆĨƚȡ뼷ŊĨӍĴŢϢеɘDŽڥɘ뼶뺭
ćǗŔɫ뼵55뼵ȖŠ)EJCVDžǗŔʘԭħşТĀƎĐ뼷ĉȉĉƥǎĀˈਜঞĄӚӐŠάȱͶŕȶđĀƶК뼶Ţǘߊĉ˴Ďĸ뼷ĈąĔȏǗŔʘĀৗՎ뼷ŢϢеɘDŽɘďȻīΜƦͲڏ뼶Ļ뼷ďϝǡĀŰߧƦҶ뼷ЌѠӍӃɯ˖ӪˡĀߊӿڥఆĨƚȡ뼷ŊĨӍĴŢϢеɘDŽٯɘ뼶뺭뺭
२ĉϢе˖ӪĄࢨˡŪβĀȱਢ뼷ਯȺĄćЌѠ˖Ӫˡ뼶ĂŝśɡĀЌѠκΓīƧźĢŹǜതڌŢƋҠŒũĎ뼷ąĢŹŠതćɳ뼷ĈĠɹ쨵ňĠĴȊ뼷ࡍהŢƋĀڌćϢе˖ӪĔċցΆĘ뼷ЌѠߊӿТăĖЌѠćܦΰɌʐਓϢŦƟĀnjː뼶
ͱϿߊĉ˴ˆ˽ɝĂɝĢŹĔċɝʚ쨰ϢеěǂƚȜŀNjιƈāĀʅȁĄƇĬ쨵ȺǰďĄǥʿĀӷݦȱͶŠϢеĀฑࡄʇ뼶ĂҶŗકƥ뼷ЌѠߊӿƙĀĄqӚӐȱͶrĀŀNj뼷ƦăĄڙᆃĀˈ˱뼶
ljĂċߩղϰϰĄŕՋĀ뼶ƜƚغͱϿĄȁħԚċЌѠȞײ뼵ЌѠĀŞžͱȁЌѠǔɘDŽջĤDžʅȁŢԚĂŝЌѠмŀ뼷ȚЌѠߊӿĈޡȉĔǩದćϢеԒͶ뼷ũ˧ȉŴĶӚӐʸǟȱͶ뼶ȚНʥ쨰ăĻŮʘľǗŔɫͱҽƱĎȉϢеӚӐʸǟȱͶ뼶
ſŚʘěڱȉƜƚŭƼЍěڱ٩ԏ뼷ۈिȜҬφڇʠԄӪӃɯɁ뼷ƦԄӪƜƚȜભŕęˌŒ뼶ȁˤ뼷ĞđćതڌպݰĀě֏ˡġŒĂᤋ뼷ЌѠďκӚӐĂжƬΙ뼵ƬвĀߊӿ뼶
ӍĴŢϢеɘDŽɘĄȌīϢеŕĈвĀƶʑ뼶эɘăȚȩФߊĉ˴ŢϢеŠĔඐŀNjĀȶ˸뼷ģĄƬߊĨƺĀƶʑ뼶ĴǎĄȱਢ뼶ȮŕŶĂơȉϢеԒͶĖĪĂơĀɘăˆ˽ɸľċŇĴ뼶ŚʠϵϢеɆԥϯȗශઆȓѣ49QTNFYKFG˥ʿŢۈƖŞҠě֏ˡɘDŽąĂЬз뼷ʪưФĈĀದćϢеĈߊӿȉŴĶɘ쨱ˤʋ뼷ɸľĀߊĉ˴ΞħŮđŴĶιďΚȥŪӪ뼶ĔċƄࡢħۈƖҠĀߊˌǀȗژąܔѧ쨗
ȁˤ뼷ħąŕęՃʇŞƬߊƯě뼷˄ϢеɘĈвॼ뼷κƙĖŗĪڨǴž쨰s đĈࡄNjŠƱķ뼶ǚŢϢеđϭࡄ
Nj뼷ਯȺĄćƸĀľԘġ뼷ϢеňͲďĨƴśĆĄśǘŬķͱĄȩǚˆޚƦǢ뼶ǞĎ뼷ĈƱķƷĨϢеƱ˖뼷ĂϢеƱ˖뼷ĆŪβĀǴĢƔďƬ뼶߀
s ĠɝũǽКʚϝ뼷˄ɑϢеȀŗĸdž뼶ĔĄĂƞڇϢеϨȉƸĀƤƶʑ뼶ĻŗȮqħƇĬr뼵qƧڒr뼵qƇĬr뼵qɑĆffɑгār뼵qĆĀğʑƧrDžɝƶКũ˧뼶
s ĞѩʑdžɃϢеĀѢˆ뼶ϢеƫĆĀɝʚŶ뼷ăđŮĄӕҢćŦƀ뼷ɝȠȱĀɝʚ뼷ĔƟĆĈĻĨȌīϢеŊĈĞĖĀʋĀƱʜ뼷ģĻŗӚӐŐϢеŢĆĀƱķ뼶
s ыħϢеԵĈҲĀʋ˖Ӫ뼶ϔĄҺ˱ĀȅѮѲʹ˖ӪģӖ
ŗźϢеƴīĆňķ뼷ĨdžɃŴĶĀ뼷ȮƦźŴĶŢĆмŀČƗ뼶
s źϢеƢƅĆdžɃŴĶĀ뼶ěڱĉ˴ƼƔdžɃŴĶߊĝЏʫغĀ뼶ȁˤ뼷ժዓȴ뼷ăđǙᛃ뼷ģăđߣŎǟśѢˆ뼶ȮĆĀɝŠɽʪ뼷ϢеĨѿʓƢƅĆĄdžɃŴĶƥǡǨĸĀƸ뼷ƦؼģěźŴĶƴīĆňժķŠůķ뼶
ʘľȉϢеƥǎĀˈਜŠӍĴĀɘ뼷ăȚĻŗźĆŨэТŪιͲ뼷ƑȶđĀĄĻŗƬĆĀߊĨƺŠϢеĀƫǼ߀뼶
JTKUVKPG)COCTTCĄ49QTNFYKFGɽઠ뼶49QTNFYKFGĄĂؽƖҠۈŝŚʠϵĀϢеɆԥϯȗශઆȓѣ뼷шĈο˩ࡒĀě֏ǀԥ뼶˽ȓѣĪĀۈƖҠӿʗɠħϢеǭȉě֏ȠȱĀјƶ뼶٩ƢނŰ뼷ɑˢˈȉJTKUVKPGԒͶ뼶Ǘ쨰EJTKUVKPGICOCTTCNTCYQTNFYKFGEQO뺭
76JUNE-JULY 2015
qɘăȚȩФߊĉ˴ŢϢеŠĔඐŀNjĀȶ˸뼷ģĄƬߊĨƺĀƶʑ뼶ĴǎĄȱਢ뼶ȮŕŶĂơȉϢеԒͶĖĪĂơĀɘăˆ˽ɸľċ
ŇĴ뼶rCHRISTINE GAMARRA
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76 Chinese Knowledgeindd 76 24515 1153 am
IBC IBTM China ADindd 50 13515 833 pm
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7 Sabah Tourism Board ADindd 7 24515 1235 pm
72JUNE-JULY 2015
ćľŅǴŭƀ뼷āĶɽĄŗۍĉדĀϝĀŞ뼵ϾĀЌѠͱກĀěɁǟħކՠĀǚ뼶ĔȏϝĀŞ뼵ЌѠŠěɁǨͳȩĀĄqಌϾr뼷খأćӃɯӍЌѠ˖Ӫˡġ뼷ĉĶǨɶᅆŠڥĀďĄಌϾĀǃɩ뼷ƦϿĠě֏˺ॎӃɯģĝćĞƶѲʑħϢеǙҜಌϾɆԥ뼶ȁˤ뼷ĔĂʿāĶјǭŗqಌϾrǟħ٧Āǂʚ뼶
ľŅǴċʃ뼷āĶćĂȏοȢКɁʸˋˡʭĀʗˡĉՂNjȒŠğʑ뼷ɝŴĶƧħqಌϾrĪǭػ쨵ĖqಌϾrĴ뼷ƣźŴĶԒĞĖƇĬ쨵뼶ӗęĠĀĉĀƫĄ쨰qಌϾrźŴĶԒĞĖŕķ౯ĀЌѠŠԚċЌѠȞײ뼶ȆƻɝӍqۈिrǟħĂċŞҠƣźŴĶԒĞĖƇĬĴ뼷āĶǨīĖĀĄ쨰NJ뼵Ġʻ뼵Ljǥ뼵ݶиĀʇҌŠȱਢɁ뼶
ឧࡢ뼷ભȘʆĉˍĂĀۈिȢćᎴŐ뼷Ʀďě֏ˡĎĸ뼷ۈिŞҠஅƧĂԿԵĈवƺĀęኧ뼷ڇۃŎƼЍĀԄӪӃɯĉՂǡϰ뼶āĶȠƱ뼷ĔĂԿęĀ
ኧďĄࡒĀNJ뼶ȁˤ뼷āĶјǭŗလिNJۈǟħĔĂʿĀǚǦ뼷ŗĸdžفĀƄਬƺ뼶လف˧ǘdž뼷χƎǢĈԣŭĀ뼷ĄġŚŕƳĀهƞ뼷ԵĈqġŚσفƥيrĀݔ؆뼶அƧƜƚॸćॸĂɁƜƚĂƟ뼷фĘĀလفӲ˴ƄΡȸĠɹ뼵śĠɹ૨뼷ĝđħфĪҍ۵ӲĂśȥſƄᐻĀσ뼶ƄΡۈिŞҠƧƍͳ뼷ƄΡȺໆѲĈĠĬϵɘ뼷ۈि˧ăěģăˆϚȺNJĀ뼶
ćĔċˊʃ၅٧ƀ뼷źāĶĎĂŐΥҨqಌϾrĔċӛʚ뼷ĞĂĞǨͳȩĀĖЪĄƇĬ쨵Ⱥǰ뼷ಌϾ˄ăĂǭđᔐ쨱ಌϾģăĂǭ୨ăĻӍ뼶ŮđāĶҕċԳʇĞĂĞ뼷ȺǰāĶƲĐĝŀƜćಌϾƥġ쨰NJ뼵Ĵǎ뼵Ծ뼵ϔϙŠ뼷ĔĂȏŢāĎĸďĄಌϾ뼶ůķƜćȆĪ뼷ƓěŀƜġĀŇƂ뼷ŕȶđĀĄģđΓīΰĢŹ뼶ڒ
Ƿ୯փఔŨ쨗
ಌϾħˀ좄
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72JUNE-JULY 2015
72 Chinese Editorial Lettersindd 72 24515 1150 am
73JUNE-JULY 2015
73MAY 2015
ƼЍ˗ՅЌѠ˥ʿಌϾЌѠˡϘċȞײʗ२ĉƯ뼷ħಌϾЌѠǭąƼĤĀԶѤ뼷ģǞơըdž˽ȞײŢƍͳಌϾӃDŽĀăגɸɾ뼶˗ՅЌѠ२ĉƯȜƍͳѲʹȉಌϾժΆʪʸćĂŐ뼷ƯʭѲʹҺʓа뼷ɡӴĀԜӍࠒΙĀ˝ՊƑħϭދ뼶ȮύNjęϙѲʹ+CEQDWEEKѲʹ˄ύʕᘶƋʕǟĀĻːࢬѱΙǝ뼷ĖƋʕďĀՒŞጣ뼷ǞĖƬԐԵ뼷ఁบጣ뼷৯χƯغĉ˴˖뼷ƲĂċժΆĝɩĖߙϜߝ뼶
ć˗ՅЌѠ२ĉƯĘ뼷ȜĈʈʞɩľߙϜাۋĀƯغĉ˴ΏDŽ˖Ӫ뼷ȺġಗĂǩDŽ؈ǂೀ뼵Ăǩೀ뼵Ăǩ˗Յਓĉ˴뼷ŗӍĂǩƼЍਓϢ˖Ӫǀȗ뼷ŴĶȜࡄħਓϢĘԭċȡĀ˖Ӫ뼶źƲʞऒĀਓϢʠߔಌϾӃDŽĀχ₈Ƭʇ뼶
ĤȀะɸľʞĎĢſŚʘ뼵96뼵չՍȓѣ뼵ՍၽݭDŽ뼵ଔӘݭDŽŠײĀӅśଋąύݔƬЌѠמćĤȀะऄЌѠঢ়ډЌťࢨƬЌѠݔDŽĀмȞॏě뼶ćॏěĘ뼷ڏˡߊͳȩˋśଋਓॏ˽מćƼЍĀŕĤмˡ뼶5ampŚܕߝĈՃȓѣ쨞ĤȀะ쨟ɽઠKUCڱӍěجƖҠӍūǕ쨣Ӄɯ뼵ƱůۈGGJCPԶФ뼷ˤơƜƚħęŝՇҜąĂċĻŗःˤιȸ뼵จęĉȱͶŠąݔƬЌѠŕĤƚяĀĂċݘČƯě뼶
73JUNE-JULY 2015
ɾϒǛТঢ়ЌѠמġŕęĀΪӃࢰȞײǛĎӽȜɘɾϒ⏜ࠑ뼶٩ʹćŭũˡ뼷⏜ࠑǛĎӽʇҌȜшĈǎϢӭ뼷˄ѲĈǚϗᤂːƶМĀěڱӍƜƚɁŞ뼷ಗƪċၰěढ़Šċěڱढ़뼶ˤơş֏ϝĄҬŅŭǛТঢ়ЌѠמȉ1TKGPVCN5GC8KNNCUCPFQVGNQORCP[VFڑ፴ৗڱćǘ⏜ࠑũѲ˟ȷǛĎӽЌѠŗĎĀԨĂċϝ뼶
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73 Chinese Sound Bitesindd 73 24515 430 pm
74JUNE-JULY 2015
ŊĈĉĻŗΞĘʄĄĂǝƄՃĻĨ뼵ĠĠӴĀŚęĝ뼶ȺۍĉדĀटĐę뼵ᇱЉĀΝբŠƍͳĀ϶ᇫሊş֏ĀŀƚໆѲȢĄġŚǀ뼶ȮϾĀʁĤҠ뼵ăߟĀĤĐŞઝǒҠĖōǩĀʋභ뼷ĘʄƄĴƄăćᄏƜƺŠŀƯ뼶
ĘʄĨŪħġŚě֏ˡĀȶ뼷פą؈ŠӃɯٲŢ˺ॎӃɯˡӪĀڇŠ؈ॸဩ뼷ԨĂĈϙʲɫĄˬιʘĀşТ뼷ȺˢϞవȘʆęΝ뼶ăΡǷȮċŚŝǝΝśşǡϰĘʄ뼷ĝĨڨǷŗŕŨĀĴǎĖТ뼶ĘʄӃɯٲŚӃɯਇɘǥːϵŀȩФ뼷ύǘĈŎԭħϔϙĀιʘ뼷ĘʄƲŭĝڇۃąƞęՏŚěڱӍ֏זĖĔƀڏDŽ뼷Ȇġďಗą(QTOWNCวݭġŚę˺ظ뼵ցЍ҈뼷ŗӍɩᕹϝĀĘʄŚĴظঌєŠĘʄŚǗΆ뼶
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Ǘ˸뼷ȉʋභоŚӚ౨եȠʫ뼷ιʘѲƶϔŨຂ뼷ŞȗʞīĐћয뼶ěڱġķшĈĂċǚϗːƶМ뼷ĻગĉĀƄჾՏၰěढ़ŠċęŇăDž뼵ɧϜᰋࡊĀĠβĨěڱढ़뼷ߴĈŕϵɘĀƬڐͶՕӍǜཥѲ뼶ˤʋ뼷ěڱġķʭģѲɪĀʁƶեęЌѠ뼷шĈǎբҍϾϢӭ뼷ѲӍěڱԜӝ˖ӪमƼ뼷ĻӖՏĀěڱŠƜƚ뼶qrƼЍΡ뼵2ʠĉěӍͶԉěڱ뼵ljۈिş֏ݭDŽŭěŗӍġŚŭĘʄȘűěũDZȐၰĝćĔƀڏDŽ뼷˄ɩĖƶ뼶
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Ĉqʁƶแrƥ؆ĀĘʄŗȺযĀęڇۃĀӃɯѺ۷ࡒNJЪጠŗӍՏĀŚě֏ƜƚǡĎڏѩ뼶
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74-75 Chinese Cover Storyindd 74 24515 1150 am
75JUNE-JULY 2015
qύǘĈŎԭħϔϙĀιʘ뼷ĘʄƲŭĝڇۃąƞęՏŚěڱӍ֏זĖĔƀڏDŽ뼶r
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ȞЌѠ뼶ĔŝЌѠŮĈǎϢӭ뼷Ӛ౨ǕǻύĂƁڝƬĀūǕݱɽˌ쨞Ӛǘŭͳ쨟ǨϐӚƦŪ뼶
ĻગĠǩਓϢ뼷ƦؼшĈۍĉٵґĀƬסĐɒذŠʕђĀϜٲ뼷ґʸˈƞՏĀƜƚ뼶ĀѲʹĄǘŗǡΟǼĀϜٲϐҜȥŪ뼷ƧȺŒŞ΄ąˈľŅȉλĎĀȗЯ뼷ŐଟĀŬǰƅ뼶
ԨĂċກĀɁŞקĄк˟뼶к˟ĄĂċמඵӭŠЌťǘĂɆĀ२ĉě˴உǒˌ뼷ŞƳĘʄĀġķŞь뼷ĄĂċʗŦȏˣߜĂċћ뼵뼵ΜĀˬǎ뼶ƜƚॸĻŗಶůĔƀĀˬǎǟħƜƚɁŞ뼷ŕґʸăɸľĉĀƜƚ뼶
ӃɯѺ۷ࡒĘʄшĈযĀ˥ͳΝNJЪጠŠ۵ĠΦࡡ뼷եϒĀՕNJȉŞĤɭɌĀĠƟNJȠઽʸ뼷ŪąĈĀʄ৫NJ뼶ʋභоŚӚ౨űז쨱ĈŎɸľŭĀġŚԽڄӚ౨ȉѲʹɧϜĀԽŠdžͳ΅ăෲĀΝᴂዣχƎঞĄȘʆɯϢĖĘʄĴĀκɯƥŞ뼶ʞǘᐤҠŠ༽ҠĈŎĀࡊŚĀƳߋӭӚ౨뼶ĔȏբžĝĄ˺ॎӃɯͱƜƚǡӍƜƚŶĀŕމŅ뼶
ͻĘʄŮĈŒѧǫԘĀեϒᆶŝԳŠƬďĻˢТĀसӆŠിӆĝĄڏѩě˺ӃɯĴăĻǸľĀӗމƥŞ뼶
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ćĔƀڏDŽĤмȞşҘě뼵Ĵল뼵ƜƚŶ৫ŢŗӍΡě뼶ǨŗŚōǩȞײƧʑӘϙ뼵ı҈뼵KOO[JQQ뼵ᅱᅧ뼵วѩŴĶĀƜƚ뼶ڏŠɲϜϙĝ˝ՊćĔƀݭ
АҔćĘʄϒʋභƳΟǼĤܪҠʭ뼷๗ŭĘʄȘűڏѩŞĀnjĴѲʹ
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ТŪιͲĔٯĄƦͲȒĀƂ뼷ĻĄۍĉדኁĀĄЌѠӍӃɯ˖ӪˡĀߊӿϰϰఆĨƚȡ뼷ŊĨӍĴŢϢеɘDŽڥɘ뼶뺭
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२ĉϢе˖ӪĄࢨˡŪβĀȱਢ뼷ਯȺĄćЌѠ˖Ӫˡ뼶ĂŝśɡĀЌѠκΓīƧźĢŹǜതڌŢƋҠŒũĎ뼷ąĢŹŠതćɳ뼷ĈĠɹ쨵ňĠĴȊ뼷ࡍהŢƋĀڌćϢе˖ӪĔċցΆĘ뼷ЌѠߊӿТăĖЌѠćܦΰɌʐਓϢŦƟĀnjː뼶
ͱϿߊĉ˴ˆ˽ɝĂɝĢŹĔċɝʚ쨰ϢеěǂƚȜŀNjιƈāĀʅȁĄƇĬ쨵ȺǰďĄǥʿĀӷݦȱͶŠϢеĀฑࡄʇ뼶ĂҶŗકƥ뼷ЌѠߊӿƙĀĄqӚӐȱͶrĀŀNj뼷ƦăĄڙᆃĀˈ˱뼶
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ſŚʘěڱȉƜƚŭƼЍěڱ٩ԏ뼷ۈिȜҬφڇʠԄӪӃɯɁ뼷ƦԄӪƜƚȜભŕęˌŒ뼶ȁˤ뼷ĞđćതڌպݰĀě֏ˡġŒĂᤋ뼷ЌѠďκӚӐĂжƬΙ뼵ƬвĀߊӿ뼶
ӍĴŢϢеɘDŽɘĄȌīϢеŕĈвĀƶʑ뼶эɘăȚȩФߊĉ˴ŢϢеŠĔඐŀNjĀȶ˸뼷ģĄƬߊĨƺĀƶʑ뼶ĴǎĄȱਢ뼶ȮŕŶĂơȉϢеԒͶĖĪĂơĀɘăˆ˽ɸľċŇĴ뼶ŚʠϵϢеɆԥϯȗශઆȓѣ49QTNFYKFG˥ʿŢۈƖŞҠě֏ˡɘDŽąĂЬз뼷ʪưФĈĀದćϢеĈߊӿȉŴĶɘ쨱ˤʋ뼷ɸľĀߊĉ˴ΞħŮđŴĶιďΚȥŪӪ뼶ĔċƄࡢħۈƖҠĀߊˌǀȗژąܔѧ쨗
ȁˤ뼷ħąŕęՃʇŞƬߊƯě뼷˄ϢеɘĈвॼ뼷κƙĖŗĪڨǴž쨰s đĈࡄNjŠƱķ뼶ǚŢϢеđϭࡄ
Nj뼷ਯȺĄćƸĀľԘġ뼷ϢеňͲďĨƴśĆĄśǘŬķͱĄȩǚˆޚƦǢ뼶ǞĎ뼷ĈƱķƷĨϢеƱ˖뼷ĂϢеƱ˖뼷ĆŪβĀǴĢƔďƬ뼶߀
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s ĞѩʑdžɃϢеĀѢˆ뼶ϢеƫĆĀɝʚŶ뼷ăđŮĄӕҢćŦƀ뼷ɝȠȱĀɝʚ뼷ĔƟĆĈĻĨȌīϢеŊĈĞĖĀʋĀƱʜ뼷ģĻŗӚӐŐϢеŢĆĀƱķ뼶
s ыħϢеԵĈҲĀʋ˖Ӫ뼶ϔĄҺ˱ĀȅѮѲʹ˖ӪģӖ
ŗźϢеƴīĆňķ뼷ĨdžɃŴĶĀ뼷ȮƦźŴĶŢĆмŀČƗ뼶
s źϢеƢƅĆdžɃŴĶĀ뼶ěڱĉ˴ƼƔdžɃŴĶߊĝЏʫغĀ뼶ȁˤ뼷ժዓȴ뼷ăđǙᛃ뼷ģăđߣŎǟśѢˆ뼶ȮĆĀɝŠɽʪ뼷ϢеĨѿʓƢƅĆĄdžɃŴĶƥǡǨĸĀƸ뼷ƦؼģěźŴĶƴīĆňժķŠůķ뼶
ʘľȉϢеƥǎĀˈਜŠӍĴĀɘ뼷ăȚĻŗźĆŨэТŪιͲ뼷ƑȶđĀĄĻŗƬĆĀߊĨƺŠϢеĀƫǼ߀뼶
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76JUNE-JULY 2015
qɘăȚȩФߊĉ˴ŢϢеŠĔඐŀNjĀȶ˸뼷ģĄƬߊĨƺĀƶʑ뼶ĴǎĄȱਢ뼶ȮŕŶĂơȉϢеԒͶĖĪĂơĀɘăˆ˽ɸľċ
ŇĴ뼶rCHRISTINE GAMARRA
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ƢԺ
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73JUNE-JULY 2015
73MAY 2015
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ć˗ՅЌѠ२ĉƯĘ뼷ȜĈʈʞɩľߙϜাۋĀƯغĉ˴ΏDŽ˖Ӫ뼷ȺġಗĂǩDŽ؈ǂೀ뼵Ăǩೀ뼵Ăǩ˗Յਓĉ˴뼷ŗӍĂǩƼЍਓϢ˖Ӫǀȗ뼷ŴĶȜࡄħਓϢĘԭċȡĀ˖Ӫ뼶źƲʞऒĀਓϢʠߔಌϾӃDŽĀχ₈Ƭʇ뼶
ĤȀะɸľʞĎĢſŚʘ뼵96뼵չՍȓѣ뼵ՍၽݭDŽ뼵ଔӘݭDŽŠײĀӅśଋąύݔƬЌѠמćĤȀะऄЌѠঢ়ډЌťࢨƬЌѠݔDŽĀмȞॏě뼶ćॏěĘ뼷ڏˡߊͳȩˋśଋਓॏ˽מćƼЍĀŕĤмˡ뼶5ampŚܕߝĈՃȓѣ쨞ĤȀะ쨟ɽઠKUCڱӍěجƖҠӍūǕ쨣Ӄɯ뼵ƱůۈGGJCPԶФ뼷ˤơƜƚħęŝՇҜąĂċĻŗःˤιȸ뼵จęĉȱͶŠąݔƬЌѠŕĤƚяĀĂċݘČƯě뼶
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ŊĈĉĻŗΞĘʄĄĂǝƄՃĻĨ뼵ĠĠӴĀŚęĝ뼶ȺۍĉדĀटĐę뼵ᇱЉĀΝբŠƍͳĀ϶ᇫሊş֏ĀŀƚໆѲȢĄġŚǀ뼶ȮϾĀʁĤҠ뼵ăߟĀĤĐŞઝǒҠĖōǩĀʋභ뼷ĘʄƄĴƄăćᄏƜƺŠŀƯ뼶
ĘʄĨŪħġŚě֏ˡĀȶ뼷פą؈ŠӃɯٲŢ˺ॎӃɯˡӪĀڇŠ؈ॸဩ뼷ԨĂĈϙʲɫĄˬιʘĀşТ뼷ȺˢϞవȘʆęΝ뼶ăΡǷȮċŚŝǝΝśşǡϰĘʄ뼷ĝĨڨǷŗŕŨĀĴǎĖТ뼶ĘʄӃɯٲŚӃɯਇɘǥːϵŀȩФ뼷ύǘĈŎԭħϔϙĀιʘ뼷ĘʄƲŭĝڇۃąƞęՏŚěڱӍ֏זĖĔƀڏDŽ뼷Ȇġďಗą(QTOWNCวݭġŚę˺ظ뼵ցЍ҈뼷ŗӍɩᕹϝĀĘʄŚĴظঌєŠĘʄŚǗΆ뼶
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qŢǘěغڱĎĸ뼷ĘʄĻĸԵĂНĈϙʲɫ뼷ƦؼąƄՃĻĨ뼶פąЌѠƥʋ뼷ĘʄŃĈňĠăǜՏĀɁŞŗӍԵĈȆŞɡĀբžŴĶ˝Պ뼶r
ěڱɁŞҤćĘʄĘʄшĈϿĠęՏě֏Ɂࢰ뼶ĘʄĤŚűז֏ƺĀŚڇۃġķďĄȺġĂċŕԵזӍƜƚɁࢰ뼷ƦؼģĄĠŭĎŚޱǫʕˡѩŞ뼶ĘʄȘűě֏ġķģĄڏěĀז֏ԨĂċډĀŚě֏ɁŞ뼷ƑĄڏѩĂȸ֏ěƂĀχџ˝Պ뼶ԨĂċџলĀɁŞĄĘʄŚěڱġķ뼶ĔċŗڏѩęՏŚěڱ뼵ԄӪΡƦʄʭʋĀěڱġķŞހŝݖઽͲġķ뼷ʁƶdž
Ęʄě֏ˡLjϋ˓ஸ
Ǘ˸뼷ȉʋභоŚӚ౨եȠʫ뼷ιʘѲƶϔŨຂ뼷ŞȗʞīĐћয뼶ěڱġķшĈĂċǚϗːƶМ뼷ĻગĉĀƄჾՏၰěढ़ŠċęŇăDž뼵ɧϜᰋࡊĀĠβĨěڱढ़뼷ߴĈŕϵɘĀƬڐͶՕӍǜཥѲ뼶ˤʋ뼷ěڱġķʭģѲɪĀʁƶեęЌѠ뼷шĈǎբҍϾϢӭ뼷ѲӍěڱԜӝ˖ӪमƼ뼷ĻӖՏĀěڱŠƜƚ뼶qrƼЍΡ뼵2ʠĉěӍͶԉěڱ뼵ljۈिş֏ݭDŽŭěŗӍġŚŭĘʄȘűěũDZȐၰĝćĔƀڏDŽ뼷˄ɩĖƶ뼶
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Ĉqʁƶแrƥ؆ĀĘʄŗȺযĀęڇۃĀӃɯѺ۷ࡒNJЪጠŗӍՏĀŚě֏ƜƚǡĎڏѩ뼶
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ːĘʄӃɯٲŚӃɯਇɘǥ
ȞЌѠ뼶ĔŝЌѠŮĈǎϢӭ뼷Ӛ౨ǕǻύĂƁڝƬĀūǕݱɽˌ쨞Ӛǘŭͳ쨟ǨϐӚƦŪ뼶
ĻગĠǩਓϢ뼷ƦؼшĈۍĉٵґĀƬסĐɒذŠʕђĀϜٲ뼷ґʸˈƞՏĀƜƚ뼶ĀѲʹĄǘŗǡΟǼĀϜٲϐҜȥŪ뼷ƧȺŒŞ΄ąˈľŅȉλĎĀȗЯ뼷ŐଟĀŬǰƅ뼶
ԨĂċກĀɁŞקĄк˟뼶к˟ĄĂċמඵӭŠЌťǘĂɆĀ२ĉě˴உǒˌ뼷ŞƳĘʄĀġķŞь뼷ĄĂċʗŦȏˣߜĂċћ뼵뼵ΜĀˬǎ뼶ƜƚॸĻŗಶůĔƀĀˬǎǟħƜƚɁŞ뼷ŕґʸăɸľĉĀƜƚ뼶
ӃɯѺ۷ࡒĘʄшĈযĀ˥ͳΝNJЪጠŠ۵ĠΦࡡ뼷եϒĀՕNJȉŞĤɭɌĀĠƟNJȠઽʸ뼷ŪąĈĀʄ৫NJ뼶ʋභоŚӚ౨űז쨱ĈŎɸľŭĀġŚԽڄӚ౨ȉѲʹɧϜĀԽŠdžͳ΅ăෲĀΝᴂዣχƎঞĄȘʆɯϢĖĘʄĴĀκɯƥŞ뼶ʞǘᐤҠŠ༽ҠĈŎĀࡊŚĀƳߋӭӚ౨뼶ĔȏբžĝĄ˺ॎӃɯͱƜƚǡӍƜƚŶĀŕމŅ뼶
ͻĘʄŮĈŒѧǫԘĀեϒᆶŝԳŠƬďĻˢТĀसӆŠിӆĝĄڏѩě˺ӃɯĴăĻǸľĀӗމƥŞ뼶
ĤNjƄՃĘʄшĈϿĠڏѩęՏŚ֏זŠěڱĀɁŞ뼷Ʀ۵ĠĀϾӍԄӪЌѠģĝшĈϵɘ뼵मĀʗˡěڱѲ뼶ƜƚॸĞߜˣο˩ܪĀɁŞ뼷ĘʄȜĄĆĀŕՊ뼶˝މ
ƜƚॸăҨছ˝Պć06ĘʄڏѩĂɁϜЬƬݔĀ৫Ţ뼶ĔŝΪφĠŭષ۵ĠDŽˡę˺ĀஉǒˌȜ२ĉěǨ뼵ډԐढ़뼵Ќኃ뼵ঢ়ډфŠஉǒˌʪʸħĂɆ뼷ħƲĂʞĎਓǙҜǡǨλĈĀ৫ŢɆԥ뼶உǒˌԵĈĻગĉνӐКٮЌ৫Ţ뼷ͱĉၰěКĀˬǎ뼶ǩŚĀԐढ़ǂೀ)TCPV$TWPUGFGPŃĻħƜƚʔǻǭ˱뼷ŗӖਓϢĀˍ뼶06ĘʄɆƍĀĄћĂƄȕĀȞʞ뼵ՇҜƺŠџݔ뼷ŕґʸ
ćĔƀڏDŽĤмȞşҘě뼵Ĵল뼵ƜƚŶ৫ŢŗӍΡě뼶ǨŗŚōǩȞײƧʑӘϙ뼵ı҈뼵KOO[JQQ뼵ᅱᅧ뼵วѩŴĶĀƜƚ뼶ڏŠɲϜϙĝ˝ՊćĔƀݭ
АҔćĘʄϒʋභƳΟǼĤܪҠʭ뼷๗ŭĘʄȘűڏѩŞĀnjĴѲʹ
74-75 Chinese Cover Storyindd 75 24515 1151 am
76JUNE-JULY 2015
ТŪιͲĔٯĄƦͲȒĀƂ뼷ĻĄۍĉדኁĀĄЌѠӍӃɯ˖ӪˡĀߊӿϰϰఆĨƚȡ뼷ŊĨӍĴŢϢеɘDŽڥɘ뼶뺭
ćǗŔɫ뼵55뼵ȖŠ)EJCVDžǗŔʘԭħşТĀƎĐ뼷ĉȉĉƥǎĀˈਜঞĄӚӐŠάȱͶŕȶđĀƶК뼶Ţǘߊĉ˴Ďĸ뼷ĈąĔȏǗŔʘĀৗՎ뼷ŢϢеɘDŽɘďȻīΜƦͲڏ뼶Ļ뼷ďϝǡĀŰߧƦҶ뼷ЌѠӍӃɯ˖ӪˡĀߊӿڥఆĨƚȡ뼷ŊĨӍĴŢϢеɘDŽٯɘ뼶뺭뺭
२ĉϢе˖ӪĄࢨˡŪβĀȱਢ뼷ਯȺĄćЌѠ˖Ӫˡ뼶ĂŝśɡĀЌѠκΓīƧźĢŹǜതڌŢƋҠŒũĎ뼷ąĢŹŠതćɳ뼷ĈĠɹ쨵ňĠĴȊ뼷ࡍהŢƋĀڌćϢе˖ӪĔċցΆĘ뼷ЌѠߊӿТăĖЌѠćܦΰɌʐਓϢŦƟĀnjː뼶
ͱϿߊĉ˴ˆ˽ɝĂɝĢŹĔċɝʚ쨰ϢеěǂƚȜŀNjιƈāĀʅȁĄƇĬ쨵ȺǰďĄǥʿĀӷݦȱͶŠϢеĀฑࡄʇ뼶ĂҶŗકƥ뼷ЌѠߊӿƙĀĄqӚӐȱͶrĀŀNj뼷ƦăĄڙᆃĀˈ˱뼶
ljĂċߩղϰϰĄŕՋĀ뼶ƜƚغͱϿĄȁħԚċЌѠȞײ뼵ЌѠĀŞžͱȁЌѠǔɘDŽջĤDžʅȁŢԚĂŝЌѠмŀ뼷ȚЌѠߊӿĈޡȉĔǩದćϢеԒͶ뼷ũ˧ȉŴĶӚӐʸǟȱͶ뼶ȚНʥ쨰ăĻŮʘľǗŔɫͱҽƱĎȉϢеӚӐʸǟȱͶ뼶
ſŚʘěڱȉƜƚŭƼЍěڱ٩ԏ뼷ۈिȜҬφڇʠԄӪӃɯɁ뼷ƦԄӪƜƚȜભŕęˌŒ뼶ȁˤ뼷ĞđćതڌպݰĀě֏ˡġŒĂᤋ뼷ЌѠďκӚӐĂжƬΙ뼵ƬвĀߊӿ뼶
ӍĴŢϢеɘDŽɘĄȌīϢеŕĈвĀƶʑ뼶эɘăȚȩФߊĉ˴ŢϢеŠĔඐŀNjĀȶ˸뼷ģĄƬߊĨƺĀƶʑ뼶ĴǎĄȱਢ뼶ȮŕŶĂơȉϢеԒͶĖĪĂơĀɘăˆ˽ɸľċŇĴ뼶ŚʠϵϢеɆԥϯȗශઆȓѣ49QTNFYKFG˥ʿŢۈƖŞҠě֏ˡɘDŽąĂЬз뼷ʪưФĈĀದćϢеĈߊӿȉŴĶɘ쨱ˤʋ뼷ɸľĀߊĉ˴ΞħŮđŴĶιďΚȥŪӪ뼶ĔċƄࡢħۈƖҠĀߊˌǀȗژąܔѧ쨗
ȁˤ뼷ħąŕęՃʇŞƬߊƯě뼷˄ϢеɘĈвॼ뼷κƙĖŗĪڨǴž쨰s đĈࡄNjŠƱķ뼶ǚŢϢеđϭࡄ
Nj뼷ਯȺĄćƸĀľԘġ뼷ϢеňͲďĨƴśĆĄśǘŬķͱĄȩǚˆޚƦǢ뼶ǞĎ뼷ĈƱķƷĨϢеƱ˖뼷ĂϢеƱ˖뼷ĆŪβĀǴĢƔďƬ뼶߀
s ĠɝũǽКʚϝ뼷˄ɑϢеȀŗĸdž뼶ĔĄĂƞڇϢеϨȉƸĀƤƶʑ뼶ĻŗȮqħƇĬr뼵qƧڒr뼵qƇĬr뼵qɑĆffɑгār뼵qĆĀğʑƧrDžɝƶКũ˧뼶
s ĞѩʑdžɃϢеĀѢˆ뼶ϢеƫĆĀɝʚŶ뼷ăđŮĄӕҢćŦƀ뼷ɝȠȱĀɝʚ뼷ĔƟĆĈĻĨȌīϢеŊĈĞĖĀʋĀƱʜ뼷ģĻŗӚӐŐϢеŢĆĀƱķ뼶
s ыħϢеԵĈҲĀʋ˖Ӫ뼶ϔĄҺ˱ĀȅѮѲʹ˖ӪģӖ
ŗźϢеƴīĆňķ뼷ĨdžɃŴĶĀ뼷ȮƦźŴĶŢĆмŀČƗ뼶
s źϢеƢƅĆdžɃŴĶĀ뼶ěڱĉ˴ƼƔdžɃŴĶߊĝЏʫغĀ뼶ȁˤ뼷ժዓȴ뼷ăđǙᛃ뼷ģăđߣŎǟśѢˆ뼶ȮĆĀɝŠɽʪ뼷ϢеĨѿʓƢƅĆĄdžɃŴĶƥǡǨĸĀƸ뼷ƦؼģěźŴĶƴīĆňժķŠůķ뼶
ʘľȉϢеƥǎĀˈਜŠӍĴĀɘ뼷ăȚĻŗźĆŨэТŪιͲ뼷ƑȶđĀĄĻŗƬĆĀߊĨƺŠϢеĀƫǼ߀뼶
JTKUVKPG)COCTTCĄ49QTNFYKFGɽઠ뼶49QTNFYKFGĄĂؽƖҠۈŝŚʠϵĀϢеɆԥϯȗශઆȓѣ뼷шĈο˩ࡒĀě֏ǀԥ뼶˽ȓѣĪĀۈƖҠӿʗɠħϢеǭȉě֏ȠȱĀјƶ뼶٩ƢނŰ뼷ɑˢˈȉJTKUVKPGԒͶ뼶Ǘ쨰EJTKUVKPGICOCTTCNTCYQTNFYKFGEQO뺭
76JUNE-JULY 2015
qɘăȚȩФߊĉ˴ŢϢеŠĔඐŀNjĀȶ˸뼷ģĄƬߊĨƺĀƶʑ뼶ĴǎĄȱਢ뼶ȮŕŶĂơȉϢеԒͶĖĪĂơĀɘăˆ˽ɸľċ
ŇĴ뼶rCHRISTINE GAMARRA
LRA WorldwideɽઠؽƖҠۈ
ƢԺ
76 Chinese Knowledgeindd 76 24515 1153 am
IBC IBTM China ADindd 50 13515 833 pm
ಌϾ٧
7 Sabah Tourism Board ADindd 7 24515 1235 pm
74JUNE-JULY 2015
ŊĈĉĻŗΞĘʄĄĂǝƄՃĻĨ뼵ĠĠӴĀŚęĝ뼶ȺۍĉדĀटĐę뼵ᇱЉĀΝբŠƍͳĀ϶ᇫሊş֏ĀŀƚໆѲȢĄġŚǀ뼶ȮϾĀʁĤҠ뼵ăߟĀĤĐŞઝǒҠĖōǩĀʋභ뼷ĘʄƄĴƄăćᄏƜƺŠŀƯ뼶
ĘʄĨŪħġŚě֏ˡĀȶ뼷פą؈ŠӃɯٲŢ˺ॎӃɯˡӪĀڇŠ؈ॸဩ뼷ԨĂĈϙʲɫĄˬιʘĀşТ뼷ȺˢϞవȘʆęΝ뼶ăΡǷȮċŚŝǝΝśşǡϰĘʄ뼷ĝĨڨǷŗŕŨĀĴǎĖТ뼶ĘʄӃɯٲŚӃɯਇɘǥːϵŀȩФ뼷ύǘĈŎԭħϔϙĀιʘ뼷ĘʄƲŭĝڇۃąƞęՏŚěڱӍ֏זĖĔƀڏDŽ뼷Ȇġďಗą(QTOWNCวݭġŚę˺ظ뼵ցЍ҈뼷ŗӍɩᕹϝĀĘʄŚĴظঌєŠĘʄŚǗΆ뼶
ϝĀŞϯȗȓѣӍƜƚॸȓѣXGPVU6TCXGNUKCƼЍჼƂɽǀȗCZCPVCUWYCPćă΅ǡŗ+ɮŝĀǻśଋąćĘʄڏDŽĀŚě˺Ӄɯűזě쨞+6JKPC쨟뼶Ŵćˈɩ$KXGPVUۈिਲ਼ɝĴȩФ뼷ĘʄćĔŭƀşŀąňęĀȻ뼷ƦؼĝĄŎᇫሊĀƶˋş֏뼶
qŢǘěغڱĎĸ뼷ĘʄĻĸԵĂНĈϙʲɫ뼷ƦؼąƄՃĻĨ뼶פąЌѠƥʋ뼷ĘʄŃĈňĠăǜՏĀɁŞŗӍԵĈȆŞɡĀբžŴĶ˝Պ뼶r
ěڱɁŞҤćĘʄĘʄшĈϿĠęՏě֏Ɂࢰ뼶ĘʄĤŚűז֏ƺĀŚڇۃġķďĄȺġĂċŕԵזӍƜƚɁࢰ뼷ƦؼģĄĠŭĎŚޱǫʕˡѩŞ뼶ĘʄȘűě֏ġķģĄڏěĀז֏ԨĂċډĀŚě֏ɁŞ뼷ƑĄڏѩĂȸ֏ěƂĀχџ˝Պ뼶ԨĂċџলĀɁŞĄĘʄŚěڱġķ뼶ĔċŗڏѩęՏŚěڱ뼵ԄӪΡƦʄʭʋĀěڱġķŞހŝݖઽͲġķ뼷ʁƶdž
Ęʄě֏ˡLjϋ˓ஸ
Ǘ˸뼷ȉʋභоŚӚ౨եȠʫ뼷ιʘѲƶϔŨຂ뼷ŞȗʞīĐћয뼶ěڱġķшĈĂċǚϗːƶМ뼷ĻગĉĀƄჾՏၰěढ़ŠċęŇăDž뼵ɧϜᰋࡊĀĠβĨěڱढ़뼷ߴĈŕϵɘĀƬڐͶՕӍǜཥѲ뼶ˤʋ뼷ěڱġķʭģѲɪĀʁƶեęЌѠ뼷шĈǎբҍϾϢӭ뼷ѲӍěڱԜӝ˖ӪमƼ뼷ĻӖՏĀěڱŠƜƚ뼶qrƼЍΡ뼵2ʠĉěӍͶԉěڱ뼵ljۈिş֏ݭDŽŭěŗӍġŚŭĘʄȘűěũDZȐၰĝćĔƀڏDŽ뼷˄ɩĖƶ뼶
ĘʄŕĤɁࢰ숯숯Śŝě֏ġķ쩑ӅNJǩ؆ħ0CVKQPCNZJKDKVKQPCPF
QPXGPVKQPGPVGT쨞5JCPIJCK쨟뼷Һ؆q0쨞5JCPIJCK쨟r쩓Āśƍ뼷ȜźϿĠۈƖŞҠĀതڌŢƋᓮƔ˫ɡ뼶Śŝě֏ġķύŚŝԄӪˌŠĘʄ؈ʸǟդӚ뼷ɽӚ౨ǚϗħоːƶМ뼷؆Șʆƥŕ뼶ě֏ġķшĈоːƶМĀبʭ֏ɁŠоːƶМĀبʋ֏Ɂ뼶بʭ֏ɁಗċęՏ֏ढ़Šċ٣ܪևŇĀ֏ढ़뼶ƲĂċęՏ֏ढ़ĀǚϗħːƶМ뼷ևŇĀ֏ढ़קːƶМ뼷խǫߴĻˢТ֏ढ़뼶ˤʋ뼷Śŝě֏ġķģѲĈċęŇăDžĀěڱढ़뼷ĻગĂχƁԮĉăDž뼶ǟħϝǡȘʆĘǚϗŕę뼵njːŕƬĀě֏ෞʸɆϝ뼷Śŝě֏ġķנמˀ뼵ઝǒ뼵Ԑߺ뼵ǘĂɆ뼷ŃѲĈѩȓ뼵Ԅˡġķ뼵ɪЌѠDžѲ뼶
Ĉqʁƶแrƥ؆ĀĘʄŗȺযĀęڇۃĀӃɯѺ۷ࡒNJЪጠŗӍՏĀŚě֏ƜƚǡĎڏѩ뼶
ǚтƂ
NJ졿ఫ
74-75 Chinese Cover Storyindd 74 24515 1150 am
75JUNE-JULY 2015
qύǘĈŎԭħϔϙĀιʘ뼷ĘʄƲŭĝڇۃąƞęՏŚěڱӍ֏זĖĔƀڏDŽ뼶r
ːĘʄӃɯٲŚӃɯਇɘǥ
ȞЌѠ뼶ĔŝЌѠŮĈǎϢӭ뼷Ӛ౨ǕǻύĂƁڝƬĀūǕݱɽˌ쨞Ӛǘŭͳ쨟ǨϐӚƦŪ뼶
ĻગĠǩਓϢ뼷ƦؼшĈۍĉٵґĀƬסĐɒذŠʕђĀϜٲ뼷ґʸˈƞՏĀƜƚ뼶ĀѲʹĄǘŗǡΟǼĀϜٲϐҜȥŪ뼷ƧȺŒŞ΄ąˈľŅȉλĎĀȗЯ뼷ŐଟĀŬǰƅ뼶
ԨĂċກĀɁŞקĄк˟뼶к˟ĄĂċמඵӭŠЌťǘĂɆĀ२ĉě˴உǒˌ뼷ŞƳĘʄĀġķŞь뼷ĄĂċʗŦȏˣߜĂċћ뼵뼵ΜĀˬǎ뼶ƜƚॸĻŗಶůĔƀĀˬǎǟħƜƚɁŞ뼷ŕґʸăɸľĉĀƜƚ뼶
ӃɯѺ۷ࡒĘʄшĈযĀ˥ͳΝNJЪጠŠ۵ĠΦࡡ뼷եϒĀՕNJȉŞĤɭɌĀĠƟNJȠઽʸ뼷ŪąĈĀʄ৫NJ뼶ʋභоŚӚ౨űז쨱ĈŎɸľŭĀġŚԽڄӚ౨ȉѲʹɧϜĀԽŠdžͳ΅ăෲĀΝᴂዣχƎঞĄȘʆɯϢĖĘʄĴĀκɯƥŞ뼶ʞǘᐤҠŠ༽ҠĈŎĀࡊŚĀƳߋӭӚ౨뼶ĔȏբžĝĄ˺ॎӃɯͱƜƚǡӍƜƚŶĀŕމŅ뼶
ͻĘʄŮĈŒѧǫԘĀեϒᆶŝԳŠƬďĻˢТĀसӆŠിӆĝĄڏѩě˺ӃɯĴăĻǸľĀӗމƥŞ뼶
ĤNjƄՃĘʄшĈϿĠڏѩęՏŚ֏זŠěڱĀɁŞ뼷Ʀ۵ĠĀϾӍԄӪЌѠģĝшĈϵɘ뼵मĀʗˡěڱѲ뼶ƜƚॸĞߜˣο˩ܪĀɁŞ뼷ĘʄȜĄĆĀŕՊ뼶˝މ
ƜƚॸăҨছ˝Պć06ĘʄڏѩĂɁϜЬƬݔĀ৫Ţ뼶ĔŝΪφĠŭષ۵ĠDŽˡę˺ĀஉǒˌȜ२ĉěǨ뼵ډԐढ़뼵Ќኃ뼵ঢ়ډфŠஉǒˌʪʸħĂɆ뼷ħƲĂʞĎਓǙҜǡǨλĈĀ৫ŢɆԥ뼶உǒˌԵĈĻગĉνӐКٮЌ৫Ţ뼷ͱĉၰěКĀˬǎ뼶ǩŚĀԐढ़ǂೀ)TCPV$TWPUGFGPŃĻħƜƚʔǻǭ˱뼷ŗӖਓϢĀˍ뼶06ĘʄɆƍĀĄћĂƄȕĀȞʞ뼵ՇҜƺŠџݔ뼷ŕґʸ
ćĔƀڏDŽĤмȞşҘě뼵Ĵল뼵ƜƚŶ৫ŢŗӍΡě뼶ǨŗŚōǩȞײƧʑӘϙ뼵ı҈뼵KOO[JQQ뼵ᅱᅧ뼵วѩŴĶĀƜƚ뼶ڏŠɲϜϙĝ˝ՊćĔƀݭ
АҔćĘʄϒʋභƳΟǼĤܪҠʭ뼷๗ŭĘʄȘűڏѩŞĀnjĴѲʹ
74-75 Chinese Cover Storyindd 75 24515 1151 am
76JUNE-JULY 2015
ТŪιͲĔٯĄƦͲȒĀƂ뼷ĻĄۍĉדኁĀĄЌѠӍӃɯ˖ӪˡĀߊӿϰϰఆĨƚȡ뼷ŊĨӍĴŢϢеɘDŽڥɘ뼶뺭
ćǗŔɫ뼵55뼵ȖŠ)EJCVDžǗŔʘԭħşТĀƎĐ뼷ĉȉĉƥǎĀˈਜঞĄӚӐŠάȱͶŕȶđĀƶК뼶Ţǘߊĉ˴Ďĸ뼷ĈąĔȏǗŔʘĀৗՎ뼷ŢϢеɘDŽɘďȻīΜƦͲڏ뼶Ļ뼷ďϝǡĀŰߧƦҶ뼷ЌѠӍӃɯ˖ӪˡĀߊӿڥఆĨƚȡ뼷ŊĨӍĴŢϢеɘDŽٯɘ뼶뺭뺭
२ĉϢе˖ӪĄࢨˡŪβĀȱਢ뼷ਯȺĄćЌѠ˖Ӫˡ뼶ĂŝśɡĀЌѠκΓīƧźĢŹǜതڌŢƋҠŒũĎ뼷ąĢŹŠതćɳ뼷ĈĠɹ쨵ňĠĴȊ뼷ࡍהŢƋĀڌćϢе˖ӪĔċցΆĘ뼷ЌѠߊӿТăĖЌѠćܦΰɌʐਓϢŦƟĀnjː뼶
ͱϿߊĉ˴ˆ˽ɝĂɝĢŹĔċɝʚ쨰ϢеěǂƚȜŀNjιƈāĀʅȁĄƇĬ쨵ȺǰďĄǥʿĀӷݦȱͶŠϢеĀฑࡄʇ뼶ĂҶŗકƥ뼷ЌѠߊӿƙĀĄqӚӐȱͶrĀŀNj뼷ƦăĄڙᆃĀˈ˱뼶
ljĂċߩղϰϰĄŕՋĀ뼶ƜƚغͱϿĄȁħԚċЌѠȞײ뼵ЌѠĀŞžͱȁЌѠǔɘDŽջĤDžʅȁŢԚĂŝЌѠмŀ뼷ȚЌѠߊӿĈޡȉĔǩದćϢеԒͶ뼷ũ˧ȉŴĶӚӐʸǟȱͶ뼶ȚНʥ쨰ăĻŮʘľǗŔɫͱҽƱĎȉϢеӚӐʸǟȱͶ뼶
ſŚʘěڱȉƜƚŭƼЍěڱ٩ԏ뼷ۈिȜҬφڇʠԄӪӃɯɁ뼷ƦԄӪƜƚȜભŕęˌŒ뼶ȁˤ뼷ĞđćതڌպݰĀě֏ˡġŒĂᤋ뼷ЌѠďκӚӐĂжƬΙ뼵ƬвĀߊӿ뼶
ӍĴŢϢеɘDŽɘĄȌīϢеŕĈвĀƶʑ뼶эɘăȚȩФߊĉ˴ŢϢеŠĔඐŀNjĀȶ˸뼷ģĄƬߊĨƺĀƶʑ뼶ĴǎĄȱਢ뼶ȮŕŶĂơȉϢеԒͶĖĪĂơĀɘăˆ˽ɸľċŇĴ뼶ŚʠϵϢеɆԥϯȗශઆȓѣ49QTNFYKFG˥ʿŢۈƖŞҠě֏ˡɘDŽąĂЬз뼷ʪưФĈĀದćϢеĈߊӿȉŴĶɘ쨱ˤʋ뼷ɸľĀߊĉ˴ΞħŮđŴĶιďΚȥŪӪ뼶ĔċƄࡢħۈƖҠĀߊˌǀȗژąܔѧ쨗
ȁˤ뼷ħąŕęՃʇŞƬߊƯě뼷˄ϢеɘĈвॼ뼷κƙĖŗĪڨǴž쨰s đĈࡄNjŠƱķ뼶ǚŢϢеđϭࡄ
Nj뼷ਯȺĄćƸĀľԘġ뼷ϢеňͲďĨƴśĆĄśǘŬķͱĄȩǚˆޚƦǢ뼶ǞĎ뼷ĈƱķƷĨϢеƱ˖뼷ĂϢеƱ˖뼷ĆŪβĀǴĢƔďƬ뼶߀
s ĠɝũǽКʚϝ뼷˄ɑϢеȀŗĸdž뼶ĔĄĂƞڇϢеϨȉƸĀƤƶʑ뼶ĻŗȮqħƇĬr뼵qƧڒr뼵qƇĬr뼵qɑĆffɑгār뼵qĆĀğʑƧrDžɝƶКũ˧뼶
s ĞѩʑdžɃϢеĀѢˆ뼶ϢеƫĆĀɝʚŶ뼷ăđŮĄӕҢćŦƀ뼷ɝȠȱĀɝʚ뼷ĔƟĆĈĻĨȌīϢеŊĈĞĖĀʋĀƱʜ뼷ģĻŗӚӐŐϢеŢĆĀƱķ뼶
s ыħϢеԵĈҲĀʋ˖Ӫ뼶ϔĄҺ˱ĀȅѮѲʹ˖ӪģӖ
ŗźϢеƴīĆňķ뼷ĨdžɃŴĶĀ뼷ȮƦźŴĶŢĆмŀČƗ뼶
s źϢеƢƅĆdžɃŴĶĀ뼶ěڱĉ˴ƼƔdžɃŴĶߊĝЏʫغĀ뼶ȁˤ뼷ժዓȴ뼷ăđǙᛃ뼷ģăđߣŎǟśѢˆ뼶ȮĆĀɝŠɽʪ뼷ϢеĨѿʓƢƅĆĄdžɃŴĶƥǡǨĸĀƸ뼷ƦؼģěźŴĶƴīĆňժķŠůķ뼶
ʘľȉϢеƥǎĀˈਜŠӍĴĀɘ뼷ăȚĻŗźĆŨэТŪιͲ뼷ƑȶđĀĄĻŗƬĆĀߊĨƺŠϢеĀƫǼ߀뼶
JTKUVKPG)COCTTCĄ49QTNFYKFGɽઠ뼶49QTNFYKFGĄĂؽƖҠۈŝŚʠϵĀϢеɆԥϯȗශઆȓѣ뼷шĈο˩ࡒĀě֏ǀԥ뼶˽ȓѣĪĀۈƖҠӿʗɠħϢеǭȉě֏ȠȱĀјƶ뼶٩ƢނŰ뼷ɑˢˈȉJTKUVKPGԒͶ뼶Ǘ쨰EJTKUVKPGICOCTTCNTCYQTNFYKFGEQO뺭
76JUNE-JULY 2015
qɘăȚȩФߊĉ˴ŢϢеŠĔඐŀNjĀȶ˸뼷ģĄƬߊĨƺĀƶʑ뼶ĴǎĄȱਢ뼶ȮŕŶĂơȉϢеԒͶĖĪĂơĀɘăˆ˽ɸľċ
ŇĴ뼶rCHRISTINE GAMARRA
LRA WorldwideɽઠؽƖҠۈ
ƢԺ
76 Chinese Knowledgeindd 76 24515 1153 am
IBC IBTM China ADindd 50 13515 833 pm
ಌϾ٧
7 Sabah Tourism Board ADindd 7 24515 1235 pm
75JUNE-JULY 2015
qύǘĈŎԭħϔϙĀιʘ뼷ĘʄƲŭĝڇۃąƞęՏŚěڱӍ֏זĖĔƀڏDŽ뼶r
ːĘʄӃɯٲŚӃɯਇɘǥ
ȞЌѠ뼶ĔŝЌѠŮĈǎϢӭ뼷Ӛ౨ǕǻύĂƁڝƬĀūǕݱɽˌ쨞Ӛǘŭͳ쨟ǨϐӚƦŪ뼶
ĻગĠǩਓϢ뼷ƦؼшĈۍĉٵґĀƬסĐɒذŠʕђĀϜٲ뼷ґʸˈƞՏĀƜƚ뼶ĀѲʹĄǘŗǡΟǼĀϜٲϐҜȥŪ뼷ƧȺŒŞ΄ąˈľŅȉλĎĀȗЯ뼷ŐଟĀŬǰƅ뼶
ԨĂċກĀɁŞקĄк˟뼶к˟ĄĂċמඵӭŠЌťǘĂɆĀ२ĉě˴உǒˌ뼷ŞƳĘʄĀġķŞь뼷ĄĂċʗŦȏˣߜĂċћ뼵뼵ΜĀˬǎ뼶ƜƚॸĻŗಶůĔƀĀˬǎǟħƜƚɁŞ뼷ŕґʸăɸľĉĀƜƚ뼶
ӃɯѺ۷ࡒĘʄшĈযĀ˥ͳΝNJЪጠŠ۵ĠΦࡡ뼷եϒĀՕNJȉŞĤɭɌĀĠƟNJȠઽʸ뼷ŪąĈĀʄ৫NJ뼶ʋභоŚӚ౨űז쨱ĈŎɸľŭĀġŚԽڄӚ౨ȉѲʹɧϜĀԽŠdžͳ΅ăෲĀΝᴂዣχƎঞĄȘʆɯϢĖĘʄĴĀκɯƥŞ뼶ʞǘᐤҠŠ༽ҠĈŎĀࡊŚĀƳߋӭӚ౨뼶ĔȏբžĝĄ˺ॎӃɯͱƜƚǡӍƜƚŶĀŕމŅ뼶
ͻĘʄŮĈŒѧǫԘĀեϒᆶŝԳŠƬďĻˢТĀसӆŠിӆĝĄڏѩě˺ӃɯĴăĻǸľĀӗމƥŞ뼶
ĤNjƄՃĘʄшĈϿĠڏѩęՏŚ֏זŠěڱĀɁŞ뼷Ʀ۵ĠĀϾӍԄӪЌѠģĝшĈϵɘ뼵मĀʗˡěڱѲ뼶ƜƚॸĞߜˣο˩ܪĀɁŞ뼷ĘʄȜĄĆĀŕՊ뼶˝މ
ƜƚॸăҨছ˝Պć06ĘʄڏѩĂɁϜЬƬݔĀ৫Ţ뼶ĔŝΪφĠŭષ۵ĠDŽˡę˺ĀஉǒˌȜ२ĉěǨ뼵ډԐढ़뼵Ќኃ뼵ঢ়ډфŠஉǒˌʪʸħĂɆ뼷ħƲĂʞĎਓǙҜǡǨλĈĀ৫ŢɆԥ뼶உǒˌԵĈĻગĉνӐКٮЌ৫Ţ뼷ͱĉၰěКĀˬǎ뼶ǩŚĀԐढ़ǂೀ)TCPV$TWPUGFGPŃĻħƜƚʔǻǭ˱뼷ŗӖਓϢĀˍ뼶06ĘʄɆƍĀĄћĂƄȕĀȞʞ뼵ՇҜƺŠџݔ뼷ŕґʸ
ćĔƀڏDŽĤмȞşҘě뼵Ĵল뼵ƜƚŶ৫ŢŗӍΡě뼶ǨŗŚōǩȞײƧʑӘϙ뼵ı҈뼵KOO[JQQ뼵ᅱᅧ뼵วѩŴĶĀƜƚ뼶ڏŠɲϜϙĝ˝ՊćĔƀݭ
АҔćĘʄϒʋභƳΟǼĤܪҠʭ뼷๗ŭĘʄȘűڏѩŞĀnjĴѲʹ
74-75 Chinese Cover Storyindd 75 24515 1151 am
76JUNE-JULY 2015
ТŪιͲĔٯĄƦͲȒĀƂ뼷ĻĄۍĉדኁĀĄЌѠӍӃɯ˖ӪˡĀߊӿϰϰఆĨƚȡ뼷ŊĨӍĴŢϢеɘDŽڥɘ뼶뺭
ćǗŔɫ뼵55뼵ȖŠ)EJCVDžǗŔʘԭħşТĀƎĐ뼷ĉȉĉƥǎĀˈਜঞĄӚӐŠάȱͶŕȶđĀƶК뼶Ţǘߊĉ˴Ďĸ뼷ĈąĔȏǗŔʘĀৗՎ뼷ŢϢеɘDŽɘďȻīΜƦͲڏ뼶Ļ뼷ďϝǡĀŰߧƦҶ뼷ЌѠӍӃɯ˖ӪˡĀߊӿڥఆĨƚȡ뼷ŊĨӍĴŢϢеɘDŽٯɘ뼶뺭뺭
२ĉϢе˖ӪĄࢨˡŪβĀȱਢ뼷ਯȺĄćЌѠ˖Ӫˡ뼶ĂŝśɡĀЌѠκΓīƧźĢŹǜതڌŢƋҠŒũĎ뼷ąĢŹŠതćɳ뼷ĈĠɹ쨵ňĠĴȊ뼷ࡍהŢƋĀڌćϢе˖ӪĔċցΆĘ뼷ЌѠߊӿТăĖЌѠćܦΰɌʐਓϢŦƟĀnjː뼶
ͱϿߊĉ˴ˆ˽ɝĂɝĢŹĔċɝʚ쨰ϢеěǂƚȜŀNjιƈāĀʅȁĄƇĬ쨵ȺǰďĄǥʿĀӷݦȱͶŠϢеĀฑࡄʇ뼶ĂҶŗકƥ뼷ЌѠߊӿƙĀĄqӚӐȱͶrĀŀNj뼷ƦăĄڙᆃĀˈ˱뼶
ljĂċߩղϰϰĄŕՋĀ뼶ƜƚغͱϿĄȁħԚċЌѠȞײ뼵ЌѠĀŞžͱȁЌѠǔɘDŽջĤDžʅȁŢԚĂŝЌѠмŀ뼷ȚЌѠߊӿĈޡȉĔǩದćϢеԒͶ뼷ũ˧ȉŴĶӚӐʸǟȱͶ뼶ȚНʥ쨰ăĻŮʘľǗŔɫͱҽƱĎȉϢеӚӐʸǟȱͶ뼶
ſŚʘěڱȉƜƚŭƼЍěڱ٩ԏ뼷ۈिȜҬφڇʠԄӪӃɯɁ뼷ƦԄӪƜƚȜભŕęˌŒ뼶ȁˤ뼷ĞđćതڌպݰĀě֏ˡġŒĂᤋ뼷ЌѠďκӚӐĂжƬΙ뼵ƬвĀߊӿ뼶
ӍĴŢϢеɘDŽɘĄȌīϢеŕĈвĀƶʑ뼶эɘăȚȩФߊĉ˴ŢϢеŠĔඐŀNjĀȶ˸뼷ģĄƬߊĨƺĀƶʑ뼶ĴǎĄȱਢ뼶ȮŕŶĂơȉϢеԒͶĖĪĂơĀɘăˆ˽ɸľċŇĴ뼶ŚʠϵϢеɆԥϯȗශઆȓѣ49QTNFYKFG˥ʿŢۈƖŞҠě֏ˡɘDŽąĂЬз뼷ʪưФĈĀದćϢеĈߊӿȉŴĶɘ쨱ˤʋ뼷ɸľĀߊĉ˴ΞħŮđŴĶιďΚȥŪӪ뼶ĔċƄࡢħۈƖҠĀߊˌǀȗژąܔѧ쨗
ȁˤ뼷ħąŕęՃʇŞƬߊƯě뼷˄ϢеɘĈвॼ뼷κƙĖŗĪڨǴž쨰s đĈࡄNjŠƱķ뼶ǚŢϢеđϭࡄ
Nj뼷ਯȺĄćƸĀľԘġ뼷ϢеňͲďĨƴśĆĄśǘŬķͱĄȩǚˆޚƦǢ뼶ǞĎ뼷ĈƱķƷĨϢеƱ˖뼷ĂϢеƱ˖뼷ĆŪβĀǴĢƔďƬ뼶߀
s ĠɝũǽКʚϝ뼷˄ɑϢеȀŗĸdž뼶ĔĄĂƞڇϢеϨȉƸĀƤƶʑ뼶ĻŗȮqħƇĬr뼵qƧڒr뼵qƇĬr뼵qɑĆffɑгār뼵qĆĀğʑƧrDžɝƶКũ˧뼶
s ĞѩʑdžɃϢеĀѢˆ뼶ϢеƫĆĀɝʚŶ뼷ăđŮĄӕҢćŦƀ뼷ɝȠȱĀɝʚ뼷ĔƟĆĈĻĨȌīϢеŊĈĞĖĀʋĀƱʜ뼷ģĻŗӚӐŐϢеŢĆĀƱķ뼶
s ыħϢеԵĈҲĀʋ˖Ӫ뼶ϔĄҺ˱ĀȅѮѲʹ˖ӪģӖ
ŗźϢеƴīĆňķ뼷ĨdžɃŴĶĀ뼷ȮƦźŴĶŢĆмŀČƗ뼶
s źϢеƢƅĆdžɃŴĶĀ뼶ěڱĉ˴ƼƔdžɃŴĶߊĝЏʫغĀ뼶ȁˤ뼷ժዓȴ뼷ăđǙᛃ뼷ģăđߣŎǟśѢˆ뼶ȮĆĀɝŠɽʪ뼷ϢеĨѿʓƢƅĆĄdžɃŴĶƥǡǨĸĀƸ뼷ƦؼģěźŴĶƴīĆňժķŠůķ뼶
ʘľȉϢеƥǎĀˈਜŠӍĴĀɘ뼷ăȚĻŗźĆŨэТŪιͲ뼷ƑȶđĀĄĻŗƬĆĀߊĨƺŠϢеĀƫǼ߀뼶
JTKUVKPG)COCTTCĄ49QTNFYKFGɽઠ뼶49QTNFYKFGĄĂؽƖҠۈŝŚʠϵĀϢеɆԥϯȗශઆȓѣ뼷шĈο˩ࡒĀě֏ǀԥ뼶˽ȓѣĪĀۈƖҠӿʗɠħϢеǭȉě֏ȠȱĀјƶ뼶٩ƢނŰ뼷ɑˢˈȉJTKUVKPGԒͶ뼶Ǘ쨰EJTKUVKPGICOCTTCNTCYQTNFYKFGEQO뺭
76JUNE-JULY 2015
qɘăȚȩФߊĉ˴ŢϢеŠĔඐŀNjĀȶ˸뼷ģĄƬߊĨƺĀƶʑ뼶ĴǎĄȱਢ뼶ȮŕŶĂơȉϢеԒͶĖĪĂơĀɘăˆ˽ɸľċ
ŇĴ뼶rCHRISTINE GAMARRA
LRA WorldwideɽઠؽƖҠۈ
ƢԺ
76 Chinese Knowledgeindd 76 24515 1153 am
IBC IBTM China ADindd 50 13515 833 pm
ಌϾ٧
7 Sabah Tourism Board ADindd 7 24515 1235 pm
76JUNE-JULY 2015
ТŪιͲĔٯĄƦͲȒĀƂ뼷ĻĄۍĉדኁĀĄЌѠӍӃɯ˖ӪˡĀߊӿϰϰఆĨƚȡ뼷ŊĨӍĴŢϢеɘDŽڥɘ뼶뺭
ćǗŔɫ뼵55뼵ȖŠ)EJCVDžǗŔʘԭħşТĀƎĐ뼷ĉȉĉƥǎĀˈਜঞĄӚӐŠάȱͶŕȶđĀƶК뼶Ţǘߊĉ˴Ďĸ뼷ĈąĔȏǗŔʘĀৗՎ뼷ŢϢеɘDŽɘďȻīΜƦͲڏ뼶Ļ뼷ďϝǡĀŰߧƦҶ뼷ЌѠӍӃɯ˖ӪˡĀߊӿڥఆĨƚȡ뼷ŊĨӍĴŢϢеɘDŽٯɘ뼶뺭뺭
२ĉϢе˖ӪĄࢨˡŪβĀȱਢ뼷ਯȺĄćЌѠ˖Ӫˡ뼶ĂŝśɡĀЌѠκΓīƧźĢŹǜതڌŢƋҠŒũĎ뼷ąĢŹŠതćɳ뼷ĈĠɹ쨵ňĠĴȊ뼷ࡍהŢƋĀڌćϢе˖ӪĔċցΆĘ뼷ЌѠߊӿТăĖЌѠćܦΰɌʐਓϢŦƟĀnjː뼶
ͱϿߊĉ˴ˆ˽ɝĂɝĢŹĔċɝʚ쨰ϢеěǂƚȜŀNjιƈāĀʅȁĄƇĬ쨵ȺǰďĄǥʿĀӷݦȱͶŠϢеĀฑࡄʇ뼶ĂҶŗકƥ뼷ЌѠߊӿƙĀĄqӚӐȱͶrĀŀNj뼷ƦăĄڙᆃĀˈ˱뼶
ljĂċߩղϰϰĄŕՋĀ뼶ƜƚغͱϿĄȁħԚċЌѠȞײ뼵ЌѠĀŞžͱȁЌѠǔɘDŽջĤDžʅȁŢԚĂŝЌѠмŀ뼷ȚЌѠߊӿĈޡȉĔǩದćϢеԒͶ뼷ũ˧ȉŴĶӚӐʸǟȱͶ뼶ȚНʥ쨰ăĻŮʘľǗŔɫͱҽƱĎȉϢеӚӐʸǟȱͶ뼶
ſŚʘěڱȉƜƚŭƼЍěڱ٩ԏ뼷ۈिȜҬφڇʠԄӪӃɯɁ뼷ƦԄӪƜƚȜભŕęˌŒ뼶ȁˤ뼷ĞđćതڌպݰĀě֏ˡġŒĂᤋ뼷ЌѠďκӚӐĂжƬΙ뼵ƬвĀߊӿ뼶
ӍĴŢϢеɘDŽɘĄȌīϢеŕĈвĀƶʑ뼶эɘăȚȩФߊĉ˴ŢϢеŠĔඐŀNjĀȶ˸뼷ģĄƬߊĨƺĀƶʑ뼶ĴǎĄȱਢ뼶ȮŕŶĂơȉϢеԒͶĖĪĂơĀɘăˆ˽ɸľċŇĴ뼶ŚʠϵϢеɆԥϯȗශઆȓѣ49QTNFYKFG˥ʿŢۈƖŞҠě֏ˡɘDŽąĂЬз뼷ʪưФĈĀದćϢеĈߊӿȉŴĶɘ쨱ˤʋ뼷ɸľĀߊĉ˴ΞħŮđŴĶιďΚȥŪӪ뼶ĔċƄࡢħۈƖҠĀߊˌǀȗژąܔѧ쨗
ȁˤ뼷ħąŕęՃʇŞƬߊƯě뼷˄ϢеɘĈвॼ뼷κƙĖŗĪڨǴž쨰s đĈࡄNjŠƱķ뼶ǚŢϢеđϭࡄ
Nj뼷ਯȺĄćƸĀľԘġ뼷ϢеňͲďĨƴśĆĄśǘŬķͱĄȩǚˆޚƦǢ뼶ǞĎ뼷ĈƱķƷĨϢеƱ˖뼷ĂϢеƱ˖뼷ĆŪβĀǴĢƔďƬ뼶߀
s ĠɝũǽКʚϝ뼷˄ɑϢеȀŗĸdž뼶ĔĄĂƞڇϢеϨȉƸĀƤƶʑ뼶ĻŗȮqħƇĬr뼵qƧڒr뼵qƇĬr뼵qɑĆffɑгār뼵qĆĀğʑƧrDžɝƶКũ˧뼶
s ĞѩʑdžɃϢеĀѢˆ뼶ϢеƫĆĀɝʚŶ뼷ăđŮĄӕҢćŦƀ뼷ɝȠȱĀɝʚ뼷ĔƟĆĈĻĨȌīϢеŊĈĞĖĀʋĀƱʜ뼷ģĻŗӚӐŐϢеŢĆĀƱķ뼶
s ыħϢеԵĈҲĀʋ˖Ӫ뼶ϔĄҺ˱ĀȅѮѲʹ˖ӪģӖ
ŗźϢеƴīĆňķ뼷ĨdžɃŴĶĀ뼷ȮƦźŴĶŢĆмŀČƗ뼶
s źϢеƢƅĆdžɃŴĶĀ뼶ěڱĉ˴ƼƔdžɃŴĶߊĝЏʫغĀ뼶ȁˤ뼷ժዓȴ뼷ăđǙᛃ뼷ģăđߣŎǟśѢˆ뼶ȮĆĀɝŠɽʪ뼷ϢеĨѿʓƢƅĆĄdžɃŴĶƥǡǨĸĀƸ뼷ƦؼģěźŴĶƴīĆňժķŠůķ뼶
ʘľȉϢеƥǎĀˈਜŠӍĴĀɘ뼷ăȚĻŗźĆŨэТŪιͲ뼷ƑȶđĀĄĻŗƬĆĀߊĨƺŠϢеĀƫǼ߀뼶
JTKUVKPG)COCTTCĄ49QTNFYKFGɽઠ뼶49QTNFYKFGĄĂؽƖҠۈŝŚʠϵĀϢеɆԥϯȗශઆȓѣ뼷шĈο˩ࡒĀě֏ǀԥ뼶˽ȓѣĪĀۈƖҠӿʗɠħϢеǭȉě֏ȠȱĀјƶ뼶٩ƢނŰ뼷ɑˢˈȉJTKUVKPGԒͶ뼶Ǘ쨰EJTKUVKPGICOCTTCNTCYQTNFYKFGEQO뺭
76JUNE-JULY 2015
qɘăȚȩФߊĉ˴ŢϢеŠĔඐŀNjĀȶ˸뼷ģĄƬߊĨƺĀƶʑ뼶ĴǎĄȱਢ뼶ȮŕŶĂơȉϢеԒͶĖĪĂơĀɘăˆ˽ɸľċ
ŇĴ뼶rCHRISTINE GAMARRA
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IBC IBTM China ADindd 50 13515 833 pm
ಌϾ٧
7 Sabah Tourism Board ADindd 7 24515 1235 pm
ಌϾ٧
7 Sabah Tourism Board ADindd 7 24515 1235 pm