How can we do better business?
www.flickr.com: weaselmcfee
Eist le fuaim na habhann agus gheobhaidh tú breacListen to the sound of the river and you will catch a fish - declining trust of businesses is presenting opportunities to connect with customers in new ways - through conversations
www.flickr.com: weaselmcfee
Eist le fuaim na habhann agus gheobhaidh tú breacListen to the sound of the river and you will catch a fish - declining trust of businesses is presenting opportunities to connect with customers in new ways - through conversations
The past few decades dominated by market growth - chasing ever improving profitability and growth - with market pressures on corporations - excessive growth in property valuations
But things have changed - with a rapid decline in trust (ref. Edelman Trust Barometer)
Declining trust ....
Cc: megapiksel
.... of banks and business
.... and Government
Cc:art crimes
At the same time, we’ve lost much of what was valued and trusted - the demise fuelled by scaling businesses, chasing economies of scale and growth
!jonrawlinson
Dealing with customers, has become another cost to be contained through use of technology, sometimes at the expense of customer experience
But we do still trust our friends and peers and will increasingly turn to them for recommendation and referral
But people are inherently sociable and continue to spread the word...
www.flickr.com: bovinity
....to recommend and voice opinion
..they are more informed and can be demanding
Media is changing, with huge fragmentation and reduced attention
And newspapers get less audience
www.flickr.com: brymo
Consumer can be less receptive and believing of marketing messages
So what will happen to advertising?
www.flickr.com: 708718
The internet has enabled people to become informed and keep in touch across the globe
www.flickr.com: macieklew
Local commuities rely less on the church and the pub, but don’t make the most of the Internet to help keep in touch and build their community
Peoples concern about the planet...
www.flickr.com: mike138
..and the environment, does not get the attention and commitment of Government
.But social media offers business a new way of engaging customer - through conversations
Cc: keylosa
The starting point is to set their goals... to sell, support, listen or build reputation
Cc: g-hat
Start with designing the approach ... (long story stole from Tom Peters, about the naturally designed efficiency of the termite mound)
with a splash of creativity
www.flickr.com: sfllaw
The internet offers a rich means of listening to consumers needs, attitudes and concerns
Cc:cleverdame107
or a way to promote and sell
Cc:eco-photography
offer great, personable support
Cc: Tim Bradshaw
whilst building credibility and reputation
So can we re-create the openess of the marketplace?
Cc:jaqian
With the intimacy and trust of the local shopkeeper?
By having lots of conversations?
Cc: Thai Jasmine
to do better business!