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Page 1: Bl Social Media Breakfast Briefing

How can Social Media help my Business

Caron Lyon

#BLBB

Mobile Phones on Silent

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Business Benefits

• Don’t add technology to the way you do things.

• Change the way you do things when you know what the technology can do.

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What can it do?

• Cost effective web updates

• Greater control of your web content

• Boosted organic Goggle listings

• Eco-friendly and paper saving

• Cost reduction on printed materials

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What can it do?

• Greater access and reach for your marketing materials

• Facilitates and enables easier word of mouth sharing

• Increase repeat business from existing customers

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Social Media

• The online tools and platforms that people use to share opinions, insights, experiences, and perspectives with each other.

• Social media can take many different forms, including text, images, audio, and video.

• Popular social mediums include blogs, message boards, podcasts, wikis.

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Web 2.0

• Harnessing Collective Knowledge

• Rich User Experience

• More Channels of Communication

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Where do you start?

Case Study – Gilflings Designs

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The 7 Roads of Social Media

1. Generate new leads?

2. Provide customer service?

3. Improve customer retention?

4. Increase your knowledge?

5. Align with your competitors?

6. Establish your authority as an expert?

7. Do business more productively?

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The 7 Roads of Social Media

1. Generate new leads?

2. Establish your authority as an expert?

3. Do business more productively?

Social Networking

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Facebook

Information from crunchbase

• By Autumn 2007 Facebook received 40 billion page views a month.

• 11% of users are over the age of 35

• Users spend an average of 19 minutes a day on Facebook

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Facebook

• Status Updates

• Groups

• Forum discussions

• Notice Boards / Wall

• Messaging

• Digi gifts

• RSS Feeds

• PPC targeted advertising

• Video

• Add on / aggregation

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Niche Target Marketing

Shift Happens Creative Industries and converging technologies

• Facebook group created

• 11 well selected Facebook groups targeted

Facebook potential audience – 63,385

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Twitter

• Twitter was launched in July 2006

• In one year Dec 07 – 08 Twitter grew from 500,000 to over 4 million users

• From Dec 08 to Mar 09 Twitter grew from 4 million to 14 million

Information from crunchbase

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The intricacies of Twitter

Twitter• Twitter in Plain English (video)

• Who makes the grade?

• Tacking conversations

• Many Tweets in one stream

• Twitter central control

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What makes you different?

Identity

Brand

Personality

Product

Philosophy

Ethics

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On-line & Off-line Branding

• Tagging

• Brand Consistency

• Tag lines

• Logos

• Packaging

• Greetings

• Multi Channelled Communication

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Digital Footprint

• I am a social media mongrel, creating content in all flavours. Between taking photographs, shooting video and blogging. I am often found consulting anyone brave enough to enter this fast flowing new media world.

• I am based in the UK but will travel anywhere.

You can follow me on Twitter at: twitter.com/documentally

• And my website is OurManInside.com

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Getting on the Web

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Going Mobile

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Be more productive

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0845 040 6699

Be more productive

• Voice to Text

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The 3 Defining Concepts

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• Arrive

• Listen

• Ask

• Provide

• Advise

The 5 steps

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What can it do?

• Collaboration on drafting policy documents

• One location for shared information

• Easy access to forms & leaflets

• Page turning brochures on your web site

• Flip Chart capture and documentation

• Online Polls, Surveys, Testimony & Feedback

• Customer product reviews

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Business Benefits

• Don’t add technology to the way you do things.

• Change the way you do things when you know what the technology can do.

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The 7 Roads of Social Media

1. Generate new leads?

2. Provide customer service?

3. Improve customer retention?

4. Increase your knowledge?

5. Align with your competitors?

6. Establish your authority as an expert?

7. Do business more productively?

Page 33: Bl Social Media Breakfast Briefing

The 7 Roads of Social Media

1. Generate new leads?

2. Establish your authority as an expert?

3. Do business more productively?

Social Networking

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Making it Work

• Make the web part of your process.

• Schedule social media time

• Start small.

• Pick your platforms.

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Resource Availability

http://www.slideshare.net/pcmcreative

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Social media in Plain English

Common Craft

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http://speakvox.spinvox.com/

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Questions


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