How can Social Media help my Business
Caron Lyon
#BLBB
Mobile Phones on Silent
Business Benefits
• Don’t add technology to the way you do things.
• Change the way you do things when you know what the technology can do.
What can it do?
• Cost effective web updates
• Greater control of your web content
• Boosted organic Goggle listings
• Eco-friendly and paper saving
• Cost reduction on printed materials
What can it do?
• Greater access and reach for your marketing materials
• Facilitates and enables easier word of mouth sharing
• Increase repeat business from existing customers
What is it?
Social MediaSocial Networking
Web 2.0Enterprise 2.0
Social Web
3D WebRich Media
Social Media
• The online tools and platforms that people use to share opinions, insights, experiences, and perspectives with each other.
• Social media can take many different forms, including text, images, audio, and video.
• Popular social mediums include blogs, message boards, podcasts, wikis.
Web 2.0
• Harnessing Collective Knowledge
• Rich User Experience
• More Channels of Communication
Tip: Start Small
Flickr
Blog
Etsy
The 7 Roads of Social Media
1. Generate new leads?
2. Provide customer service?
3. Improve customer retention?
4. Increase your knowledge?
5. Align with your competitors?
6. Establish your authority as an expert?
7. Do business more productively?
The current buzz
• YouTube
• Delicious
• Digg
• Flickr
Image Draw the Line
The 7 Roads of Social Media
1. Generate new leads?
2. Establish your authority as an expert?
3. Do business more productively?
Social Networking
Information from crunchbase
• By Autumn 2007 Facebook received 40 billion page views a month.
• 11% of users are over the age of 35
• Users spend an average of 19 minutes a day on Facebook
• Status Updates
• Groups
• Forum discussions
• Notice Boards / Wall
• Messaging
• Digi gifts
• RSS Feeds
• PPC targeted advertising
• Video
• Add on / aggregation
Niche Target Marketing
Shift Happens Creative Industries and converging technologies
• Facebook group created
• 11 well selected Facebook groups targeted
Facebook potential audience – 63,385
• Twitter was launched in July 2006
• In one year Dec 07 – 08 Twitter grew from 500,000 to over 4 million users
• From Dec 08 to Mar 09 Twitter grew from 4 million to 14 million
Information from crunchbase
The intricacies of Twitter
Twitter• Twitter in Plain English (video)
• Who makes the grade?
• Tacking conversations
• Many Tweets in one stream
• Twitter central control
What makes you different?
Identity
Brand
Personality
Product
Philosophy
Ethics
The Business Edge
Ecademy
Linked In
E.Factor
On-line & Off-line Branding
• Tagging
• Brand Consistency
• Tag lines
• Logos
• Packaging
• Greetings
• Multi Channelled Communication
Digital Footprint
Web Site/Blog
Old Blog
Flickr
Vimeo
YouTube
Qik
Digital Footprint
• I am a social media mongrel, creating content in all flavours. Between taking photographs, shooting video and blogging. I am often found consulting anyone brave enough to enter this fast flowing new media world.
• I am based in the UK but will travel anywhere.
You can follow me on Twitter at: twitter.com/documentally
• And my website is OurManInside.com
Getting on the Web
Going Mobile
Be more productive
0845 040 6699
Be more productive
• Voice to Text
The 3 Defining Concepts
• Arrive
• Listen
• Ask
• Provide
• Advise
The 5 steps
What can it do?
• Collaboration on drafting policy documents
• One location for shared information
• Easy access to forms & leaflets
• Page turning brochures on your web site
• Flip Chart capture and documentation
• Online Polls, Surveys, Testimony & Feedback
• Customer product reviews
Business Benefits
• Don’t add technology to the way you do things.
• Change the way you do things when you know what the technology can do.
The 7 Roads of Social Media
1. Generate new leads?
2. Provide customer service?
3. Improve customer retention?
4. Increase your knowledge?
5. Align with your competitors?
6. Establish your authority as an expert?
7. Do business more productively?
The 7 Roads of Social Media
1. Generate new leads?
2. Establish your authority as an expert?
3. Do business more productively?
Social Networking
Making it Work
• Make the web part of your process.
• Schedule social media time
• Start small.
• Pick your platforms.
Resource Availability
http://www.slideshare.net/pcmcreative
Social media in Plain English
Common Craft
www.commoncraft.comMore Plain English
• Social Media
• Social Networking
• Blogging
• RSS
• Photo Sharing
• Wikis (Online collaborating)
• PR web (http://www.prweb.com/)
http://speakvox.spinvox.com/
Questions