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Introducing the BlackBerry Torch
9800 and the BlackBerry 6
Operating System
Brent ThorntonRIM
Ed Schmit
AT&T Developer Program
August 12, 2010
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Agenda
AT&T Developer Program and Live Chat
Device Overview
AT&T Marketing Effort
Why Port Now?
Research In Motion
Wrap-up and Contest Question
2
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The AT&T Developer Program
Commitment to Developers support for each step of thew ireless application development process
Access to the latest information on building solutions for the AT&Tw ireless network
Detailed Device & Modem Specifications
APIs, Toolkits, and Sample Code
Developer Gateways
Technical support and educational opportunities
Webcasts
Developer Forums (new forum application ideas)
Documentation and FAQs
Follow us on Tw itter: attdeveloper
3
http://developer.att.com
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Live Chat Tool
A tech support person will answer your questions in real time
4
9am- 5pm, PDT, weekdays
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Win a BlackBerry Torch!
Answ er the question at theend of the webcast and get achance to w in this newdevice!
5
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*4 GB eMMc + 4 GB MicroSD included
Introducing So Many New Firsts:
World Premier Exclusively from AT&T
World premier BlackBerry w/touch screen, qwerty keyboard & touch pad
First BlackBerry with BlackBerry 6 next generation interface
First BlackBerry with a full, rich webkit browser
Tabbed browsing plus pinch-to-zoom
First BlackBerry with next generation messaging
Group messaging, add pictures, videos and locations
New integrated searching from home screen
Featuring the latest Wi-Fi N
Access to 20K+ domestic hotspots
First 5 Megapixel Camera on BlackBerry with flash & autofocus
First carrier billing integration to BlackBerry AppWorld
Impressive app memory of512 MB Flash/512 MB RAM
Included 8GB* memory, expandable to 32GB
Next generation BlackBerry media player
New included informational apps for news, stocks, weather & more
International coverage support in over 220 countries
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BlackBerry Torch 9800 Specifications
Worldphone GSM/GPRS/EDGE: 850/900/1800/1900MHz
UMTS: 2100/1900/850/800 MHz
HSDPA Category 6 (3.6Mbps)
OS / Browser New BlackBerry OS 6.0 with webkit browser
Wi-Fi 802.11 b/g/n
GPS Autonomous & A-GPS
Display 3.2 360x480 HVGA+
light sensor proximity detection accelerometerMemory 512 MB Flash; 512 MB SDR RAM
8 GB (4GB eMMc + 4GB microSD)
Hot swap, MicroSD expandable up to 32GB
Camera 5 MP Flash Image Stabilization
Connectivity Micro USB Bluetooth 2.1
Navigation Touchscreen + trackpad navigation
Hard Keys Volume Mute Lock Camera (configurable)
Battery 1300 mAH
Talk Time: 5.5 hours
Standby Time: 18 days
http://developer.att.com/Torch
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Broad Customer Base
Enhanced Purchase Experience
Redesigned AT&T AppCenter
New Functionality and APIs
New WebKit BrowserExcellent Discoverability
8
Why Port Now?
Paid vs. Free, BlackBerry Apps
Strategy Analytics, The Top 10 Apps, July 2010 (15 wkperiod, thick apps)
0
50000
100000
150000
200000
250000
BlackBerry OS 1 OS 2
Apps
Best Discoverability
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Presented by: Brent Thornton
9
An Overview of
BlackBerry 6
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Black Ber r y 6 Over v iew
Fresh new OS that builds upon the tradition and addictive
ease of BlackBerrySimplified app discovery and usage new UI & App World
WebKit and Web Application Platform empower web developers
Premier services platform new monetization opportunities for
developers
New BlackBerry 6 UI elements, deep integration APIs, services and easy-to-use development tools
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W hy Deve lop For Black Ber r y
90 mil lion+ BlackBerry devices sold
10.5 million+ Devices sold in last fiscal
quarter alone (Q4 FY10)
550+ Carr iers and distribution
41 mil lion+ Act ive subscribers
250,000+ Act ive BlackBerry
Enterprise Servers
$4.08 billion Revenue in Q4 FY10
(Dec 2009-Feb 2010)
>50% Current subscriber base
Non enterprise
# 1 Smartphone USA
#2 Smartphone Worldwide
DifferentPlatform OS
28%
BlackBerryOS
35%
WindowsOS
19%
Android OS9%
Other9%
Nielsen Smartphone MarketShare Q1 2010
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W hy B lack Ber r y 6
BlackBerry 6 is an extremely open platform
Platform access to a total of over 20,000 APIs
Adoption of open-source WebKit and other webtechnology standards
Developers have deep access to core native apps PIM (phone, contacts, calendar, address, email) BlackBerry Maps Can add and integrate 3rd-party data
Embed rich functionality in 3rd-party apps Browserfield, Mapfield, Unified Search Framework
and Locate Service APIs (cell-site and WiFi geolocationand Travel Time real-time ETA APIs)
HTML5CSS3
8/9/2019 BlackBerry 6 & Torch 9800 AT&T Developer Webcast Slides
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New Black Ber r y 6 Pla t f o r m
We have dramatically simplified app discovery and
usage
App World is now preloaded
Unified search framework enables application and
application content discovery
The application downloads folder is a main part of thehome screen for easy user access
New menu options including the Graphical Context Menu
and Sub Menus enable intuitive application featurenavigation
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New Black Ber r y 6 Pla t f o r m
We are committed to bringing Web Content and
Web Application Developers to BlackBerry
WebKit Browser + Web Applications Platform
Great looking applications that have full platform
accessFamiliar standards based technologies (HTML5,CSS3, JavaScript etc)
Both Web Application and Java appscan leverage the new WebKit Browserspowerful new rendering engine
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New Black Ber r y 6 Pla t f o r m
We are committed to enabling app developers to
integrate to the addictive, fun, and easy-to-useBlackBerry experience
New attractive pre-built UI elements and services thatdevelopers can quickly incorporate into their
applications
Industry-standard development tools and deepintegration APIs for fast Super App development
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Unified Search Framework,
Content Discovery,
and App World
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Device application for quick search of app
and multimedia content; Unified SearchFramework API for developers
Searches for content on the device, off the device(web), and within App World
Developers can register their app to be searchable;3rd-party app data also can be searched
Click to search
Extend searchType to search
Click to search
Extend searchType to search
Un i f i ed Search Fr am ew ork
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Now easier than ever!
Get to the Desired Content Faster!
Simple URL and Search Entry
Save Bookmarks to Homescreen
Access and Manage More Content Multiple Sessions (i.e. Tabbed Browsing)
Send RSS to Social Feeds app
Share Content with Friends &
Colleagues Easily share sites with others via email, SMS,
BBM, Instant Messengers, and SocialNetworks
Con t en t Di scove ry and Sha r i ng
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Application distribution portal for developers; a
wealth of compelling Super Apps for BlackBerryusers
Pre-loaded experienceCurrent average of 1.1 milliondownloads per day of apps
BlackBerry ID / MyWorldNew Payment options (carrier billing,credit card)Top 25 switcher
Top 25 Free AppsTop 25 Paid AppsTop 25 Themes25 Newest Apps25 Recently Updated Apps
App Wor ld and Black Ber r y 6
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Black Ber r y 6 W eb App l i ca t ion
P la t fo rm
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A New BlackBerry Browser
This is a Revolutionary Change, not an Evolutionary Change Significant enhancements in almost every element of the BlackBerry
Browser Fidelity, performance, UI, etc.
Going Forward, WebKit is the Rendering Engine Within
BlackBerry RIM acquired Torch Mobile - leading contributor to WebKit
WebKit is an open source standard used by most mobileplatforms
WebKit will power Browser, HTML Email, and BlackBerry Web Applications
Its All New, But its Still BlackBerry!
We made significant changes, but we did not abandon what we do best!
All the benefits of WebKit, coupled with the efficiency and security ofBlackBerry
I n t r o d u ci ng Bl ack Ber r y 6 W eb Ki t Br o w ser
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Fidelity
A Leader in Standards Supportand Rendering Fidelity
Acid3 Score: 100/100
CSS3 Selectors Test: Pass 578 of 578
tests
HTML5 Test: 208/300
Committed to Driving NewStandards
Extensive HTML5 support, includingCanvas, App Cache, Geolocation, etc.
Advanced CSS3 support
I n t r o d u ci ng Bl ack Ber r y 6 W eb Ki t Br o w ser
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Performance
BlackBerry 6Loads Pages >50% Faster than 5.0!
BlackBerry 6Has Significant Improvement in JavaScriptand HTML Performance
I n t r o d u ci ng Bl ack Ber r y 6 W eb Ki t Br o w ser
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Improved Content Interaction
Quick and Seamless Panning andZoom
Panning and zoom
Minimized viewable grey space, dueto fast repaint after pan or zoom
Pinch zoom controls for touch screendevices
Refined Reading Experience, WithFont Size Adjustment
Simple controls to increase font size,contain text within page width, andreflow content vertically
Eliminates the need to scrollhorizontally to read text
I n t r o d u ci ng Bl ack Ber r y 6 W eb Ki t Br o w ser
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BlackBerry Web Application P latform Framework
and APIsWeb Application Platformframework for designing completeapps in web languages
Wrapping and deploying of HTML,JavaScript, CSS (same codesigning, security model, .cod formatas for Java apps
Web Application Platform APIs
1.1* enable deep integration withcore native apps
Phone, contacts, address book, SMSand text messages, camera, andaccelerometer
*Available 3Q10
BlackBerry Web Application
Black Be r ry 6 W eb Deve lopm en t Plat f o rm
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Industry-standard Development Tools
Updated performance-enhanced BlackBerry WebPlug-ins 2.5 for Eclipse and
Visual Studio* Web Application caching
enables faster, moreresponsive browsing of webpages
Multiple entry points forseamless multitasking ofbackground web applications,similar to what is possible withnative Java apps today.
*Available 3Q10
Black Be r ry 6 W eb Deve lopm en t Plat f o rm
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BlackBerry 6 P latform UI
Elements , Device Integration
APIs, and Tooling
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UI Richness Java SDK has prebuilt UI elements thatdevelopers can quickly leverage
New UI elements and gestures supportenable developers to create polished,intuitively-structured, and vibrant newBlackBerry 6 apps
Buttons Sub menus
Black Ber r y 6 UI El em en t s
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Graphical Context Menusprovide quick access to
important functions withintuitive icons (default action incenter)
Title bar with app name, time
display, and icon signalsprovide real-time notificationsand indicators for appcustomization
New UI elements enable easy app
customization and feature selection, similarto native core BlackBerry 6 apps
Graphical Context Menus
Title Bar
Black Ber r y 6 UI El em en t s
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Many pre-built elements to choose from,
for quicker and easier development andconsistent look and feel
Tabs and Scroll BarsInertial Scrolling
Black Ber r y 6 UI El em en t s
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Pinch-to-zoom
Track pad gestures
Natural, intuitive, and quick ways to manipulate contenton device
Natural Gestures Support
Black Ber r y 6 UI El em en t s
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Device Integration AP Is to build Super Apps
1D and 2D Barcode support Camera Autofocus Enhancement
Black Ber r y 6 D ev i ce I n t eg ra t i on API s
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Services Platform
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Easy SDK integration, single businesspartner (RIM), deep app integration, andopen to all developers, advertisers, andcontent providers
With a few lines of code, developers can insert ads
and monetize their appsDeep integration click to ads (calendar reminders,business address, link to App World, and rich media)
Integrated analytics and management console
RIM provides developer access to growing list of premiumand specialty, ad networks to maximize ad fill rate
*Available in 3Q10.
Adver t i sing Serv i ce*
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Easy, flexible way for developers to
monetize their apps through in-apppurchase of virtual goods and upgrades
Multiple familiar payment options to BlackBerry users(credit card, PayPal, carrier
billing) for in-app paymentsEnables developers to sell inventory updates orupgrades of virtual goods for new recurring
revenue stream without having to re-submit their app
Developers have flexibility to innovate and create theirown unique business models for virtual goods sales
E.g., time recurrence charge, subscription model, upgradefrom free game, etc.
*Available in 3Q10.
Paym ent Serv i ce*
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Developers can choose from different locateservice technologies based on their needs(e.g., GPS-accuracy, cell-site geolocation speed)New Mapfield look and feel plus panningand zooming features
Geocoding latitude/longitude and reversegeocoding address lookup with zipcodesnow possible with BlackBerry 6
Cell-site geolocation service, WiFi API,
and Travel Time APIs now available Travel Time API will enable apps that give
Estimated Time of Arrival (ETA) fromcrowd-sourced real-time traffic data as wellas historical databases.
Locat e Ser v ice
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Content providers can securely and reliably
push information to millions of BlackBerrysat once
Industry-leading push content size
Images, text, and audio up to 8KB availableimmediately (no subsequent download time needed)
BlackBerry Push Essentials Program Free tier (up to 100,000 pushes per day)
Easy and free way for developers and contentproviders to push time-sensitive information
BlackBerry Push Plus
Paid tier that provides higher level of visibility andreliability
Ability to receive notifications of delivered pushesand cancel requests that are queued for delivery
Pu sh Ser v ice
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BlackBerry 6 DeveloperWorkflow
Distributed under NDA
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Cr eat e Black Ber r y W eb App l i cat ions
Build using BlackBerry Web Plug-in - Eclipse or
Visual Studio
Use Web Application Platform JavaScript APIs toaccess device features and services
Access HTML5 features in WebKit to add additionaldesired functionality
Canvas 2D, SQL database, offline apps, geolocation, andforms
Use BlackBerry Web Application Packager to convertto .cod format
Distribute through App World, BlackBerry DesktopManager, BlackBerry Enterprise Server, and OTA
User AgentString
Web Plug-insEclipse or
Visual Studio
rDetecti
onLogic
WebApplication
Platform
APIs
al
MobileSite
WebApplicationPackager
r
Detection
Logic
BlackBerryWeb
Application(.cod file)
Debug, testprofile andsimulate
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Cr eat e a Java App fo r Black Ber r y 6
Secure, standalone, deeply integrated, apps created
with Java Plug-in for Eclipse and new Java 6 SDK
Use Java Plug-in for Eclipse to create, debug, test,
profile and simulate a Java app.
Use new APIs (UI, barcode, etc)Integrate Unified Search to help get your contentdiscovered
Enable application for touch
Finish the app and create a .cod file using the JavaPlug-in for Eclipse
Distribute through App World, BlackBerry DesktopManager, BlackBerry Enterprise Server and OTA
User AgentString
Java Plug-in
For
Eclipse
rDetection
Logic
Java
SDK 6.0
r
Detection
Logic
BlackBerryJava App
(.cod file)
Debug, testprofile andsimulate
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Sup er Apps
Always-on experience
Seamless integration with nativeapps and 3rd party apps
Proactive, notification-driven
Contextualized
Social and connected
Efficient and intelligent
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Sup er App Ex am ples http:/ / na.blackberry.com/ eng/ developers/ started/ super_apps.jsp
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BlackBer r y 6 Sum m ary It is now easier than ever before to get started developing applications for theBlackBerry platform
Simplified app discovery and usage
WebKit and Web Application Platform empower web developers
Premier service platform carrier billing, advertising and paymentservices
Fresh new UI elements, deep integration APIs, and easy-to-usedevelopment tools enable fun and addictive Super Apps
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Upcoming RIM BlackBerry 6 Developer Webcast ThursdayAugust 26, 2:00 PM EST
Deep technical review of BlackBerry 6 and BlackBerry Torch Presenter: Brian Zubert, Team Lead, Developer Relations
Register at:http://webcast.streamlogics.com/audience/index.asp?eventid=92758904
Dont Miss Out on BlackBerry DEVCON 2010
September 27-30, 2010 in San Francisco, California
Connect with other developers, meet RIM experts, and dig deeper intodevelopment tools for the BlackBerry platform including BlackBerry 6. Formore information and to register, visit www.blackberrydevcon.com.
Save $150 with the AT&T Developer Discount Code: DD6GDS
50
Learn More
http://webcast.streamlogics.com/audience/index.asp?eventid=92758904http://www.blackberrydevcon.com/?CPID=OTC-2010DEVCON03http://www.blackberrydevcon.com/?CPID=OTC-2010DEVCON03http://webcast.streamlogics.com/audience/index.asp?eventid=927589048/9/2019 BlackBerry 6 & Torch 9800 AT&T Developer Webcast Slides
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Contest!
Win a BlackBerry Torch 9800!
Question: How much memory in BlackBerry Torch?A: 256 MB RAM + 256 MB FlashB: 512 MB RAM + 512 MB FlashC: 512 MB RAM + 256 MB Flash
D:None of the above
51
Send answers to:
Winners will be selectedrandomly from correct responses
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QUESTION & ANSWERS
Webcast slides will be posted shortly on
http://developer.att.com/webcasts
Introducing the BlackBerry Torch 9800
and the BlackBerry 6 Operating System
http://developer.att.com/webcastshttp://developer.att.com/webcasts