Marketing Blog Content with Flickr
Timing and Community
Mark MelnykowyczAn American Peyote Scribble
blog.americanpeyote.com
Zurich BlogCamp3.0August 29th, 2008
Blogging
• Create a reaction in the reader
• Communicate or invoke emotion
• Give value to the readers
Blogging with Text
• Efficient - readers scan and read text
• Google indexes posts via keywords, tags, content, titles, etc.
• Easy to produce
LoveFear
HateDramatic
Beauty
Cool
Adventure
Desire
Images
• Instant understanding
• No translation needed
• Emotional response
• Open to interpretation
Goal
• Integrate visual and text blogging
• Increase blog visibility
• Build new connections to readers/viewers
Flickr for Photographers
• Ability to share images with an audience
• Fast posting (faster than text)
• Discussion forums (group interaction)
• The image stands on its own without context
Flickr for Bloggers
• Images indexed in Google/Yahoo
• Use as image server
• Post photos to groups
• Use images in group discussions
• Participate in group communities
• Text based searching
• Flickr photos indexed in Google
• Links in Flickr description to your blog
• Good image search capabilities
Flickr Integration• Host images on Flickr
• Post images to Flickr groups
• Participate in Flickr discussions
• Develop viewer base
• Embed links to blog content
• Embed Flickr image in blog
• Links back to Flickr image
Photo
Text
Post Link
Flickr Posting
Flickr Workshops Blog Partners
DiscussionPhoto sharing
ReaderInteraction
BlogNetwork
Strobist.com
Case Study
• Identified interest on Strobist
• Joey Lawrence Photoshop DVD
• published comprehensive review (fulfilling reader need)
• Linked to Strobist discussion on Flickr
•Monday, Oct. 15th 2007: David Hobby blogs about Joey Lawrence and his DVD•Will post review by Friday•Lots of discussion on Strobist comments•Tons of interest on Strobist Flickr group
•Timing: A large group of readers interested in a topic•I purchase a copy of the DVD•I write up my own review and post it on Wed.
Flick DiscussionBlog Post
Flick Photos
Strobist.com
Short-Term Affect
• Three day traffic exceeded normal monthly total
• Increased RSS readers
• Large ego bump
Long-Term Affect
• Sustained Google hits
• Blog post
• Flickr discussion
• Strobist site
Google Flickr
Key Points
• Use the power of visual images
• Understand reader needs
• Understand value of timing
• Provide unique value
• Create multiple connection points to content
• Engage in discussion outside of blog
Flickr
• Best photo-blog posting analogy
• Fast distribution of images
• Community interaction
Discussion
