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//Blog: http://brainzooming.com
Twitter: @brainzooming
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We help make smart porganizations more successful by rapidly:
• Expanding theirstrategic options and
• Creating innovativeplans they can
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efficiently implement.
Let’s Start with a Few QuestionsLet s Start with a Few Questions
• Who reads blogs on a regular basis?Who reads blogs on a regular basis?
• Who is . . .
– Is on Facebook? Twitter? Linkedin? Google+?
–Actively sharing content on these?
• Who is blogging for Business? Personally?
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Wh i t tWho is your target audience?
What are you trying to communicate?
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Who’s Your Target Audience?Who s Your Target Audience?
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It’s Social Media!It s Social Media!
BlandBland
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Find Your Engaging Personalityg g g y
Familial Mentor BFF CSRep Maven Comedian SnarkyFamilial Mentor BFF CSRep Maven Comedian SnarkyConfidant Teacher Straight Shooter Newsperson Cool/Hip Gossip
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Topics?Topics?
“That’sThat sa Post!”a Post!
10http://unrealitymag.com/wp-content/uploads/2008/11/george_costanza.jpg
Blog Name / Link Author / Editor Topics
Brainzooming.com Mike Brown Strategy, Creativity, Innovation, Social Media, Marketing
NateRiggs.com* Nate Riggs Social Media, Small Business, Marketing, CareerCareer
The Experience Effect Jim Joseph Branding, Experience Marketing, Marketing Communications, Advertising
Alexander G Public Relations
Alex Greenwood Public relations, Communication, EbookPublishing, Kansas City Events
S i E Ch i R b S i E i S i M k iService Encounters Onstage
Chris Reaburn Services Experience, Services Marketing, Branding
Talent Culture Meghan Biro Careers, HR, Workplace
11 * Still confirming participation
BrainzoomingBrainzooming
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NateRiggs.comNateRiggs.com
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Jim JosephJim Joseph
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Alex GreenwoodAlex Greenwood
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Service Encounters OnstageService Encounters Onstage
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Talent CultureTalent Culture
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Thi kThinkKnowDo
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Do
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15 Blog Formats• Share Your Opinions on Relevant Topics
• Speculate About the Future• Summarize a Topic
• React to Others’ Opinions (Especially those expressed in other posts on your target blog)
• Cover Part of a Topic in Depth
• Report News on Relevant Topics
• Relate an Anecdote• Report on a Conference /
• Report News with Your Opinion
Event• Interview Someone Else
• Make a List Post• Teach Something
• Review Something• Organize Information in
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• Do a Demonstration New Ways
300 to 600 words300 to 600 words
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• St i• Stories• UnexpectedUnexpected• Concrete• Credible• E ti l• Emotional
• SimpleSimple
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Search Engine Optimization –In 1 Slide (ROFL)
• Pick a few words which are the focus of your post• Pick a few words which are the focus of your post and use them multiple times– In the title and the beginning section of the postg g p– But don’t over‐use them
• Use an actual keyword instead of a pronouny p• Include links to relevant supporting info
– Especially early in the post– 1 for every 100‐120 words
• Write a post that’s 300 words
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Sh i &Sharing & gM k tiMarketing Your PostYour Post
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Avoid 2 Biggest MistakesAvoid 2 Biggest MistakesThi kiThinking:
Everyone Sees Your Contenty
No One Sees Your ContentNo One Sees Your Content
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Commenting & Social SharingCommenting & Social Sharing
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TwitterTwitter
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FacebookFacebook
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LinkedInLinkedIn
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Google+Google+
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Blog Name / Link Author / Editor Topics
Brainzooming.com Mike Brown Strategy, Creativity, Innovation, Social Media, Marketing
NateRiggs.com* Nate Riggs Social Media, Small Business, Marketing CareerMarketing, Career
The Experience Effect*
Jim Joseph Branding, Experience Marketing, Marketing Communications, Advertising
Alexander G Public Relations
Alex Greenwood
Public relations, Communication, Ebook Publishing, Kansas City Events
S i E Ch i R b S i E i S iService Encounters Onstage
Chris Reaburn Services Experience, Services Marketing, Branding
Talent Culture Meghan Biro Careers, HR, Workplace
33 * Still confirming participation
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//Blog: http://brainzooming.com
Twitter: @brainzooming
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