Blogging 101: Tips for Small Business
Recommendations from Alaskarama’s Marketing ManagerSandi Sturm (@Alaskarama) #AKBlogging
Topics for Today
o Why blog?o Conduct keyword researcho Writing contento Optimize contento Promote in social mediao Analyze
What is Inbound Marketing?
Get Found Convert Analyze
What is Inbound Marketing?
Get Found Convert Analyze
SEO
BloggingPromote
What is Inbound Marketing?
Get Found Convert Analyze
SEO
BloggingPromote
OffersCalls to ActionLanding PagesLead Nurturing
What is Inbound Marketing?
Get Found Convert Analyze
SEO
BloggingPromote
OffersCalls to ActionLanding PagesLead Nurturing
Everything!Marketing & Competitors
Topics for Today
o Why blog?o Conduct keyword researcho Writing contento Optimize contento Promote in social mediao Analyze
Why Blog?
Blog
SEOSocial Media
Why Blog?
Blog
SEOSocial Media
More trafficMore links
Why Blog?
Blog
SEOSocial Media
More trafficMore links
Even more trafficEven more linksMore content
Create Great Content by Blogging
Blogging Attracts More Links
Blogging Attracts More Visitors
Leads by Indexed Web Pages
Topics for Today
o Why blog?o Conduct keyword researcho Writing contento Optimize contento Promote in social mediao Analyze
Conduct Keyword Search
o Identify target personaso What keywords would personas use? o Create blog posts with keywordso Find keywords with high traffic but low
competition
Topics for Today
o Why blog?o Conduct keyword researcho Writing contento Optimize contento Promote in social mediao Analyze
Get Into The Writing Mood
Turn email communications into a blog article
Forum Posts
Turn forum posts into a blog article
Key Product Information
Share key product information – what makes yours better?
Videos
Take videosoEventsoInterviewsoProcesses
Repurpose Data
Repurpose company data
Lessons Learned
Share lessons learned
Lists and Trends
Create lists of thoughts and trends
Plan a Mix of Posts
General Everyday Posts
o How to’s – solve problemso Rich in keywordso Useful
Nutrient Rich
Opinion article that is well thought out that will position you as a thought leader.
Big Blog Projects
Create ebooks with lots of links and information on a relevant topic
Fire Starters
Make bold statements
Sweet Stuff
Poke fun once in a while
Pick a Publishing Schedule
Create
Topics for Today
o Why blog?o Conduct keyword researcho Writing contento Optimize contento Promote in social mediao Analyze
Optimize Content
Help Search Engines Find Your Content
o1 Keyword in titleo2-3 Keywords in textoInclude images oMeta dataoCTA
Optimize Content
Help Search Engines Find Your Content
o1 Keyword in titleo2-3 Keywords in textoInclude images oMeta data
Topics for Today
o Why blog?o Conduct keyword researcho Writing contento Optimize contento Promote in social mediao Analyze
Promote in Social Media
Topics for Today
o Why blog?o Conduct keyword researcho Writing contento Optimize contento Promote in social mediao Analyze
Number of Visits
Number of Comments
Authority: Inbound Links
SEO Analysis for Blog Articles
Inbound Links
Invest in Blogging
Blogging is best investment you can make.
Check Upcoming Webinars
Alaskarama offers webinars every other Friday. Go to our Learning Center to review a list of upcoming webinars and link to recorded past webinars.http://www.blog.alaskarama.com/
Request free 30 minute consultation
Request a consultation with our Project Manager to see if Alaskarama can help you improve website lead generation and show return on your investment:http://www.alaskarama.com/
Learn the Value of Alaskarama’s Strategies for Your Small Business
o Build new site if necessaryo On-site SEOo Keyword Analysiso Call to Action and Landing Pageso Social Media Setupo Blog setupo Monthly coaching sessiono Create compelling offerso Review analytics reports
Retainers include some or all of the following:
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