Blogging for BusinessProven Strategies to Increase
Blog Readership and Website Traffic
Stephanie Chandler
The Power of Blogging
• Great SEO• Build Your
Audience• Media Potential• Convert Visitors
into Buyers
Your Secret Weapon
Blog Architecture
• On Your Domain• Impressive Design
Wordpress Plugins:• Share This• Tweet Old Post• Yet Another Related Posts
Plugin• Greg’s High Performance SEO
Technology Solutions
Blog Content
• Frequency = 2 or More Times Per Week
• Guest Contributors• Call for Submissions• Clients, Peers, Readers• Interviews, Book
Excerpts, Case Studies, Statistics, Video Clips, Infographics
• Photos on All Posts
Leverage Resources
Elements of a Great Blog Post
• Target Audience• Title• Easy to Read• Outbound Links• Social Sharing• Comments• Consistent Content• Find Your Groove
Produce Compelling Content
Social Media
Each New Blog Post
Blogging is the Heart of Your Social Media Strategy
Social Media Tips
• Schedule Your Posts• Retweet Past Content• Respond to SM Comments• Share Other People’s Posts• Daily Activity
Tools:• Tweetdeck• Hootsuite
Maximize Your Networks
Blog Directories
• http://blogcatalog.com• http://mybloglog.com• http://blogflux.com• http://technorati.com• http://blogarama.com• http://blogexplosion.com• http://bloghub.com• http://globeofblogs.com• http://networkedblogs.com• http://bloghop.com
Gain Exposure
Build Buzz
• Contests
• Give-aways
• Guest Interviews
• Call to Action
Get People Talking
Final Tips
• Comment on Other Blogs• Setup Profile on Gravatar.com• Promote Your Link• Respond to Comments• Summarize Posts in Your
E-Newsletter• Blog Your Next Book!• *More Content = More Traffic
Blog Mastery
Questions?www.AuthorityPublishing.com
www.BusinessInfoGuide.com
www.StephanieChandler.com
Twitter: @bizauthor
877-800-1097
Thank YOUI Appreciate Your Time!
