Blogs, Accessibility, and SEO: Dispelling the Myths
Scott StawarzOctavity.com Technology Consultant
Simpleweight.com co-founder@scottstawarz
Saturday, March 20, 2010
Warm Up
• Web Accessibility and Search Engine Optimization
• Blogging Software and 508 / SEO
• Myths
• What can I do to improve my Accessibility and SEO?
Saturday, March 20, 2010
define:web accessibility
• wikipedia:
• Section 508
Web Accessibility refers to the practice of making websites usable by people of
all abilities and disabilities.
Saturday, March 20, 2010
define:seo
• Search Engine Optimization
The process of making a site and its content highly relevant for both search engines and searchers.
Saturday, March 20, 2010
Doesn’t my blogging software do that?
Saturday, March 20, 2010
For only three installments of only
$19.99
Saturday, March 20, 2010
For only three installments of only $19.99
• I can guarantee you the Number 1 spot.
• SEO is easy. Anyone can do it.
• SEO is difficult. Only Experts can do it.
• Once I trick the search engines, you’ll never have to worry about SEO again.
• Rankings are absolute.
• Your website will be submitted to 100’s of search engines, directories, and link swaps.
Myths
Saturday, March 20, 2010
Wait, Wait... This is no ordinary lamp.
Saturday, March 20, 2010
Wait, Wait... This is no ordinary lamp.
• All you need are Meta Tags
• Meta tags are not needed
• You need / don’t need good HTML Structure, H1 tags
• Web URL Structure doesn’t matter
• Page Title vs Page Slug, vs Post Title
Myths
Saturday, March 20, 2010
Do I need 76 trombones?
Saturday, March 20, 2010
Do I need 76 trombones?
• Target your Site for the Search Engines.
• Keyword Density. You need to write the keyword 76 times in your site.
• Let’s trick the Search Engines (keyword stuffing, cloaking, Swap Pages)
Myths
Saturday, March 20, 2010
Keyword Density Rules according to SEOMOZ.com
• Keyword in the beginning of the Title Tag and maybe a variation word.
• Once in the H1 header tag
• 3X in the body copy
• Once in bold <strong>
• Once in the alt of an image.
• Once in the URL slug
• Once in the meta description tag
• Don’t use the keyword in links on this page to other pages.
Saturday, March 20, 2010
Accessibility
• Target Lawsuit
• What can I do?
Saturday, March 20, 2010
Yeah... you need a test.
Saturday, March 20, 2010
Yeah, you need a test.• Lynx Browser
• Google Webmaster Tools
• Google Analytics
• Voice Recognition
• Internet Explorer, Google Chrome, Firefox, Safari, Opera
• Bing, Google, Ask, SEO Rank Checker
Saturday, March 20, 2010
Practical Actions
• Spend 80% of your time on creating new content.
• Spend 20% of your time on SEO
• Follow the Google SEO Guidelines
• Use Alt
Saturday, March 20, 2010
Google Webmaster Guidelines
• Identify keywords that your target audience will use to find you.
• Write Fantastic, Unique Content.
• Use the Page Title, Headings, Alt attribute, title attribute.
• Fewer than 100 links on the page (maybe pair down your blogroll)
Saturday, March 20, 2010
How to get links?
• Be Controversial
• Be First
• Be Unique
• Be Creative
• Be Useful
• Be Yourself
Saturday, March 20, 2010
Cool Down
• Accessibility
• Search Engine Optimization
• Actions
Saturday, March 20, 2010
Follow up Resources
• Slides posted at http://octavity.com/
• twitter.com/scottstawarz
• http://delicious.com/sstawarz/SEOmyths
• http://delicious.com/sstawarz/accessibility
• Any Questions?
Saturday, March 20, 2010
Thank You.
@scottstawarzhttp://octavity.com
Saturday, March 20, 2010
