Bluegiga: Module Products Overview
Tim Eskew | February 2015
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SYSTEMSNetwork Access
DEVICESConnectivity
SHORT RANGE
WIRELESS CONNECTIVI
TY
BLUEGIGA MODULESEmbedded modules for short range wireless connectivity
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Bluegiga at a glance Overview
Located in Espoo, Finland, 40 people
2014: €20.7M, >10% EBITDA, 25% CAGR past 3 years
Outsourced manufacturing with ISO9001 : 2008 Quality Management System
More than 1500 customers in all geographies serving major OEMs in various industries
Medical
Industrial
Point of Sale
Consumer Electronics
Industrial
Automotive Aftermarket2010 2011 2012 2013 2014
-
500,000
1,000,000
1,500,000
2,000,000
2,500,000
3,000,000
3,500,000
WiFiBluetooth SmartBluetooth Audio ModulesClassic Bluetooth+ SR
Unit
s
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History
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We deliver innovation with focused value added offerings:• Robust, predictable RF
performance• Integrated, in-house developed,
feature-rich software stacks• Broad set of simple tools for
application design and development
• Highly skilled / knowledgeable support staff to ease integration
Radios
Software
Tools
People
INNOVATION AND VALUE
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Module Customers
Cost effective for new products /low volume applications
Faster ”time-to-market” with significantly less design risk
Requires minimal NRE and RF expertise
Significant certification savings
Software stacks enable unique, customer specific features/product capabilities
Chipset Customers
Migration path for higher volume devices
Easy and safe cost reduction from module-based designs
Software/firmware re-use
Future software/stack upgrades reduces obsolescence risk
Lower overall design risk
Create Long-Term Value for CustomersExtending customer lifetime by offering upgrade path that suits each customer’s need
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BLUETOOTH 4.0
CLASSIC BLUETOOTH
WIFI
BLUEGIGA OFFERINGS
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Additional Valuable Module Features
All Bluetooth products fully Bluetooth certified
Controller Subsystem & Host Subsystem
-40C to +85C operating temperature
FCC, CE, IC, South Korea, Japan, Brazil for most modules
Low cost development kits available for all products
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Typical Customer Profile
Time to market is key program attribute
EAUs typically less than 100K
Limited/no in house RF expertise
Limited/no knowledge of Bluetooth or WiFi
Performance and ease of use valued over absolute lowest cost
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Typical Applications
Sports and fitness equipment
Audio streaming
Medical devices
Smart home accessories
Automotive aftermarket accessories
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Example Customers
Health & WellnessProximity MarketingPoint of Sale Industrial
Audio & Video Sports & Fitness Automotive
More than
1,500Customers
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Typical objections/questions
Why is your module more expensive than a chipset
Are your modules certified?
Why use a module when it’s easy to design in a chipset?
Do I have to pay extra for your software?
Do you have development kits?
Do you have an SDK & where can I get it?
Do you have any example mobile apps?
How do I get support?
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Why our modules?
Broad line of Bluetooth Classic, Bluetooth Smart, Bluetooth Smart Ready, and WiFi modules
Robust, feature rich software stacks developed in house
Great RF performance
Reliable & Interoperable
High quality
Excellent range
Great service!
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What’s next?
Visit Bluegiga.com to learn more about our module capabilities
Identify target customers
Engage regional Bluegiga team to help determine customer/product fit & work opportunities jointly
Promote module capabilities to partners
Attend product training in coming months
Thank You