moving from policy to practice
Blueprint for
Broadband Futures
Roger Williams
The Conference of the National Broadband Forum: "Broadband Access 2011 - where, what kind,
at what price"
Erisa - What we do
Independent, not for profit association, focused on EU ICT and Future Internet
initiatives.
Dedicated to creating beneficial ICT related outcomes for citizens, businesses and
public services across Europe
Working independently or with pan European partners to deliver major EU
programmes
Managing over 10,000 business and individual contacts across Europe
Our services include : Knowledge Management, Collaborative Projects, Marketing and
Communications Support, Events, Thought Leadership, Research
Communication is at the heart of what we do
Building blueprints for action
Customer centred broadband and infrastructure services
Learner centred eLearning and eEducation
Patient centred eHealth
Citizen and business centred eGovernment Services
Customer centred eCommerce
Moving from policy into practice
Supporting action on Broadband Infrastructure
No European based company in the top 20 IT companies in the World
Access to public funding - €3bn in last wave, €9b in next wave
Over 200 case studies of successful projects
Five commercial models to choose from
Wealth of interdisciplinary experts
Supported by an extensive knowledge base
Resource Management
Regulatory Management
Stakeholder Management
Financial Management
Project ManagementMarketing Tools
Estimating Tools
Communication Tools
Facilitation Tools
Design Tools
Planning Tools
Relevant Websites
Reports and Guides
News items
Policy Documents
Guidance
•Infrastructure
•Education
•Health
•Society
•Government
•Industry
•Crime
Finance
Strategy
Facilitation / Events
Marketing & PR
Project Management
Industries
Applications
Technology
Financing Models
•Bottom-up
•Joint Venture
•Franchise
•Publics Sector Outsourced
Technical Architecture
Stakeholder Engagement
Channel Management
Planning workshop
Business plans
Partnership plans
Collaborative agreements
Commercial proposals
Funding applications
Blueprint training events
Related training opportunities
Seminars
Calls to meetings
Conferences & Events
Public Sector DBO
Public Sector DBO
Private Sector DBO
Private Sector DBO
Public Sector
Outsource
Public Sector
Outsource
Bottom Up Broadband
Bottom Up Broadband
Joint Ventures /
PPP’s
Joint Ventures /
PPP’s Five commercial
models
Five commercial
models
Connect with
the underlying
local / regional
issues
Set the Vision in
the context of local
/ regional /
national need
Develop the
team and
investment
case
Establish
the
business
model
Establish
the funding
/ State Aid
Implement
customer
awareness
campaigns
Manage
Stakeholders
Attract / Engage
service providers
Launch the
Infrastructure
Design the
Performance
Framework
Review and
capture insights
and lessons
learned
Measure the
impact
Initiating
DesigningImplementing
Operating
BlueprintBlueprintHow do we
achieve our
visions?
What capability
/ capacity do
we need to
deliver?
How can we
fund the work?
How do we get
started?
What is the best
commercial
model?
How should it
work
commercially?How to
deliver cost
effectively?
How should it
work
technically?
What services
will add
value?
How to
operate
efficiently and
effectively?
How can we maintain
compliance &
interoperability
How to
maximise
take-up?
How best to
manage
ownership?
Creating the
vision &
designing the
commercial &
technical model
Delivering
the
infrastructure
and signing up
customers
Goals
Questions
What is the
opportunity?
How do I
reward
investors?
Actions
Understand Digital
Agenda & sources
of support &
funding
Prepare for
next wave of
change
Initiating the
programme,
getting the right
capability and
capacity
Managing operations,
customer service
& financial
returns
Build the
detailed technical /
implementation plan
Commission
civil works
Implement
customer
engagement
campaigns
Develop the
operating plan
Deliver ROI
Incumbents are telling us (1mbps, 5 mbps) that what we get is fine…
•They need to “sweat” the copper assets they have in the ground
•They seemingly have little interest in “open access” to infrastructure
We have no compelling vision of a “fast internet enabled” future
•Lots of themed scenarios – but no “big picture” that would encompass
•Health, education, social, commerce, government, environmental solutions
Factors underpinning investment
•Economic, social, environment, governmental benefits
•Return on investment for infrastructure funding
The next wave is coming
•New fund of €9bn recently announced by EC
•Need to leverage €290bn private capital to achieve Digital Agenda targets
Barriers …
Enablers …
Bring together key stakeholders with the right capability / capacity
Create an “unconstrained” vision and get stakeholder buy-in
No argument – Open Access!
Stimulate demand early
Chose the right commercial model for your project
Create a strong investor business case to secure funding
Initiate your plan
Help is at hand …
Through the European Broadband Portal we can support local initiatives with:
• Assessments
• Facilitated Stakeholder Workshops
• Support to access funding / develop funding applications
• Help with marketing and communications to get your project
underway
• Further research into investment ROI
Subscribe to our newsletter via [email protected]
Join us on:
Erisa Office
24, Boulevard de l’Empereur, B-1000 Brussels
Tel: +32 2 230 03 25 – Fax: +32 2 230 92 01
E-mail: [email protected] - www.erisa.be
moving from policy to practice