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Page 1: blurWorkshop: Pitching Tips, Process How-to's and a whole lot more - Slides

Copyright 2014 © blurgroup.com All rights reserved

Pitching Top 10s#blurHangout30 July 2014

Page 2: blurWorkshop: Pitching Tips, Process How-to's and a whole lot more - Slides

Copyright 2014 © blurgroup.com All rights reserved

Our Process

Page 3: blurWorkshop: Pitching Tips, Process How-to's and a whole lot more - Slides

Copyright 2014 © blurgroup.com All rights reserved

Pitching: Top tip #10

Get visual● this is not a business letter

● think of it as a presentation of what you can do,

not a proposal document.

● don’t screenshot your website and dress it up as a

presentation

Page 4: blurWorkshop: Pitching Tips, Process How-to's and a whole lot more - Slides

Copyright 2014 © blurgroup.com All rights reserved

Pitching: Top tip #9

Don’t get Stuck!Don’t keep submitting the same thing and wonder why you’re not getting anywhere

● Feedback

● Try different things that work for you

● Ask for examples

Page 5: blurWorkshop: Pitching Tips, Process How-to's and a whole lot more - Slides

Copyright 2014 © blurgroup.com All rights reserved

Pitching: Top tip #8

Get back to basics● Check and double-check your spelling and

grammar

● Text layout - bolds, underline, size, type

● Balance your text and your images

Page 6: blurWorkshop: Pitching Tips, Process How-to's and a whole lot more - Slides

Copyright 2014 © blurgroup.com All rights reserved

Pitching: Top tip #7

Budget & Timeline breakdown

● Always include a breakdown

● Don’t itemise the blur Margin: demonstrate that the

gross budget includes blur Margin

● Budget is a GUIDE price

Page 7: blurWorkshop: Pitching Tips, Process How-to's and a whole lot more - Slides

Copyright 2014 © blurgroup.com All rights reserved

Pitching: Top tip #6

Contact and Contract information

● Don’t include a NDA or contract

● The Statement of Work is your contract

● Don’t include your contact information

Page 8: blurWorkshop: Pitching Tips, Process How-to's and a whole lot more - Slides

Copyright 2014 © blurgroup.com All rights reserved

Pitching: Top tip #5

We’re a great fit because….● Case studies that suit their audience

● Demonstrate your have experience in their industry /

requirement

● Identify the key messages that the customer needs to

broadcast

VS

Page 9: blurWorkshop: Pitching Tips, Process How-to's and a whole lot more - Slides

Copyright 2014 © blurgroup.com All rights reserved

Pitching: Top tip #4

Make it ALL about the customer

● Understand the customer’s audience

○ Eg. You’d pitch differently for an enterprise

business, as you would for a small business

○ Corner shop vs UK Banking Group

● Understand their industry

● Understand their competitors

Page 10: blurWorkshop: Pitching Tips, Process How-to's and a whole lot more - Slides

Copyright 2014 © blurgroup.com All rights reserved

Pitching: Top tip #3

TAILOR your pitch

● Don’t make it generic and impersonal

● Don’t worry about how many are pitching - we’re

looking for quality - not quantity

● Don’t use screenshots from your website

Page 11: blurWorkshop: Pitching Tips, Process How-to's and a whole lot more - Slides

Copyright 2014 © blurgroup.com All rights reserved

Pitching: Top tip #2

Use our guides, tutorials, Hangouts

● Support Page, YouTube Channel

Page 12: blurWorkshop: Pitching Tips, Process How-to's and a whole lot more - Slides

Copyright 2014 © blurgroup.com All rights reserved

Pitching: Top tip #1

Speak to us!

● Social Media● [email protected] = Customer Success● [email protected] = Exchange Support● Call us!

Page 13: blurWorkshop: Pitching Tips, Process How-to's and a whole lot more - Slides

Copyright 2014 © blurgroup.com All rights reserved

Q & [email protected]

www.blurgroup.com


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