Board Members and Benefactors have access to numerous channels of untapped opportunities…
The key being - how they can be taught to think differently about their “spheres of influence”
Board Members and Benefactors typically fall into
the category of “Digital Immigrants”
They can be taught what “Digital Natives” already Know
I know a celebrity with plenty of social media connections!
We need to connect with the communities we reside in…
I’m still confused I can use my Facebook,
Twitter, & LinkedIn connections
Create a SIMPLE “Three-Step Plan”
• Educate them about digital communications 101 (not too much)
Step 1
• Confer with them about best channels
Step 2 • Provide specific
language and simple implementation steps
Step 3
A couple of HintsYou’ll always have traditional direct mail and events; this initiative requires new strategic thinking
When planning for “digital media” think in terms of two-way interactions
Make sure to give them easy to follow instructions
At least have them pick one area where their influence could turn into digital/viral growth
They want to help, make it fun!