BORGATA –mobile visitor’s
bookGuarantee of your
best choice
• I don’t trust promo and likely ask my friends there to go
• How can I make choice when every single company looks the same
• I’d like to have personal discount at my favorite pub
• I want to change service at the nearby store
BEST CHOICE EVERYTHERE
Customer problem
• Only honest reviews
• Real photos of places made by users
• Rating reviews (“like” for the best review)
• Personalized news and promos
• User can add new company in the list
• All data are collected and checked manually
BEST CHOICE EVERYTHERE
BEST CHOICE EVERYTHERE
Target customers
В2С (Users) B2B Companies who pay for ads
• Residents of the city- entertainment search- money saving
(discounts)- looking for state and
commercial organization to make deal
• Travelling for business/tourists
• Sales managers ( as customers database)
• Public catering
• Retail
• Beauty salons
• Services for business
• Services to the public
BEST CHOICE EVERYTHERE
We see highest market growth (in minutes) at Borgata categories
The more time user spends with Borgata the more money advertiser pays
BEST CHOICE EVERYTHERE
Feature/project Borgata Foursquare «Vector»online.vmp.ru
Old sites e.g.www.bizspravka.su
Coverage federal worldwide 10 cities CIS
Social nets integration
no да no no
Fullcompanies list (incl state org)
yes no yes no
Honest reviews yes yes no no
Alive fotos yes yes no no
Rating yes yes no Not working
Mobile apps yes yes yes no
Borgata: 4 competitive advantages
BEST CHOICE EVERYTHERE
Sell banner ad (main page/ regular banners)
Sell usage rights for the city( First city is under negotiations)
2 step06.2015
Paid highlighting & uplift company in the list
FranchasingTargeted banner ads, customer recommendations
GPS navigation, import checkins/reviews from Foursquare, socialnetsintegration
3 step01.2016
Business model / Milestones
1 step01.2015
BEST CHOICE EVERYTHERE
Команда
СEO Vadim AndreikoCFO Ravil Batyrgareev
Alisa VinzorProject manager
Marianna TolstokorovaWeb designer
Konstantin RenzaevIOS developer
Sergey ChaikinContent
Vadim YaskevichPhp developer
Alexey VrublevskyAndroid
TEAM
&
BEST CHOICE EVERYTHERE
• Mobile search queries grow 5x in the past 2 years*
• Everybody use companies search and desire to get in right place
• Yellow pages are going to the past
• More trust to local source
• People rather trust recommendations then ads
* Google monitoring, the mobileplaybook.com
BEST CHOICE EVERYTHERE
Ads cost at local competitors ( per city)
Data source
BEST CHOICE EVERYTHERE