WHAT’S ON YOUR
DESK ?
Business people across the UK participated in the survey, commissioned by the BPMA from June to August 2014. The aim of the survey was to find out which
promotional products people kept on their desk
Total Responses
1244
Question 5 | Are you?
Male
Female
0% 10% 20% 30% 40% 50% 60%
56%
44%
Question 6 | In which UK region do you work?
Outside UK
Northern Ireland
Scotland
Wales
South West
London & South East
Midlands
North West
North East & Yorkshire
0% 10% 20% 30% 40% 50% 60%
44%
Question 7 | Which best describes your job title?
44%
Executive
Manager
Director
CEO/Chairman/MD
17%24%
39%
20%
Question 8 | Which industry do you work in?
Telecoms
Public Sector
Professional Services
National/Local Government
Media/Media Services
Marketing Services - Advertising/PR/Design/DM
IT
Healthcare
FMCG
Entertainment/Leisure
Emergency/Armed Services
Education
Consumer Durables
Consultancy
Charity/Voluntary Organisations
Business/Industrial Manufacturing Services
Brand Owner
Banking/Financial Services
Automotive
Association/Professional Body
Agency
Academic Institution
0% 5% 10% 15% 20% 25% 30% 35%
44%
Question 9 | What is your total marketing spend?
44%
Under £50,000
£50,00 - £100,000
£100,001 - £250,000
£250,001 - £1 Million
£1,000,001 - £5 Million
£5,000,001 - £10 Million
Over £10 Million
10%
9%60%
14%
5% 1%1%
Question 10 | What promotional merchandise do you have on your desk right now?
Post it Notes
Photo Frame
Pencils
Pen
Paperweight
Paper Clips
Notebook
Mug
Mousemat
Executive Puzzle/Toy
Diary
Desk Pad
Clock
Calendar
Calculator
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
54%
8%39%
89%
6%
16%51%
65%
49%
14%
26%
35%
14%54%
38%
Question 11 | If you could only keep one of the items of promotional merchandise on your desk which one would it be?
Post it Notes
Photo Frame
Pencils
Pen
Paperweight
Paper Clips
Notebook
Mug
Mousemat
Executive Puzzle/Toy
Diary
Desk Pad
Clock
Calendar
Calculator
0% 2% 4% 6% 8% 10% 12% 14% 16% 18% 20%
6%
1%
1%18%
1%
0%13%
13%
8%
3%
7%
5%
3%14%
9%
Question 13 | Can you name a brand or company/organisation featured on promotional products on your desk?
NO17%
YES83%
Question 14 | In general, how clear is the call to action on promotional products that you receive?
No call to actionUnclear
ClearVery clear
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
19%
15%
50%
16%
Question 15 | What is your reaction when you receive a promotional product(s)?
Throw a
way
Pass o
nto a
fam
ily m
ember
Pass o
nto c
olleagues
Keep it yo
urself
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
80.00%
90.00%
10%16%
45%
76%
Question 16 | Have you purchased anything from any of the companies that you have supplied you with promotional products?
NO17%
YES83%
Question 17 | How likely are you to integrate promotional products in your next campaign?
DefinitelyMore than likely
UndecidedDefinitely not
0%
5%
10%
15%
20%
25%
30%
35%
40%
26%
37%
34%
4%
Question 18 | Do you think that branded promotional products increase a company’s brand awareness?
NO - 4%
YES - 96%
Question 20 | How likely are you to ensure your promotional products comply with legislation(s)?
Definitely More than likely
Undecided Definitely not
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
51%
25%22%
2%
Question 21 | If so, how important is this to you?
Very important
53%20%
Quite important
22%Neutral
22%Not very
important
Question 22 | Would you be more or less likely to buy promotional products from a company that has a ‘measurable industry standard’ in regards to legislations and policies?
Definitely More than likely
Undecided Definitely not
0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
30.00%
35.00%
40.00%
33%30%
35%
3%
Question 21 | If you had the choice between 2 promotional product companies offering the same product, one is more expensive but their products comply with important legislation and one is cheaper but does not comply with important legislation, which would you choose?
82%More expensive but
complies with important legislation
18%Cheaper but does not comply with important legislation