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Owners:
Mangesh sawant
Abhijeet sonawane
Rohit kapile
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INTRODUCTION
The Gourmet food store is an upscale
international grocery and delicatessen with a
distinct menu that includes authentic, hard to
find ingredients from around the country and theworld.
The facility will include a forty person capacity
eating area, deli/kitchen with counter and check
out area, grocery/gift area, and a public restroom.
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PRODUCTS
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ITS SALIENT FEATURE
GROCERIES
high quality groceries from India, Italy, the
Mediterranean, Mexico, Asia, Europe, Australia,
and the United States GIFTITEMS
complement the international theme of the store
and include a limited selection of kitchen
wares, cookbooks, picnic items, and original sewnitems and jewelry
PREPARED FOOD
menu items will be prepared fresh each morning
and displayed for easy pick-up
INTERNETSHOPPING
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MARKET OVERVIEW
Organized Retail in India is worth 2% of retail
market, of which 75% is food
food and grocery constitute almost 54% or $152
billion (Rs5.99 trillion) ofIndias total annualretail business
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TARGETED MARKET
VACATION
LIVE
WORK
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INDIAN CONSUMERS BEHAVIOR
Upgrading food value
Focusing on quality then quantity
Hygiene conscious
Health conscious
Willing to pay for convenience
Adventurer and brand lover
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MARKET GROWTH
Indian Retail sales of Gourmet Foods &
Beverages 2002-2007
7.80%
7.90%
8.00%
8.10%
8.20%
8.30%
8.40%
8.50%
2000 2002 2004 2006 2008 2010
YEAR
C
A
G
R
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Share of the Indian Retail Sales of Gourmet
Foods and Beverages
45%
34%
5%
16%Supermarkets &
Grocery Stores
Gourmet/Specialty
Stores
Warehouse Clubs
Other Outlets
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COMPETITORS
O RSTORE
CAFE
ONLINE
STORES
STORE
RESTAURANT
GROCERY
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Known examples:
Caf Coffee Day
Barista
Mac Donalds
Subway
Pizza hut
Dominos pizza
KFC chicken, etc.
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MARKETING STRATEGY
Branding
Advertising
Sales promotion
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ADMINISTATIVESTRATEGY
ADMINISTRATION
MERCHANDISE
MANAGERSALES MANAGER
CLERK ACCOUNTANT
DELI
MANAGER
COOK
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FINANCESTRATEGY
SOURCE : BANK and OWNERS
BANK-50,00,000
OWNERS-12,00,000
METHODSTO CONVINCEBANK:
SALESFORECAST
STAR
TUP
S
UMMARY
PROFIT AND LOSS
CASHFLOW
PRO FORMABALANCESHEET
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SALESFORECAST
Assumptions:
The average item sold in the market will cost Rs
225.
Rs 1000/average sale x 40 people/day x # of daysin slow season.
Rs 1500/average sale x 75 people/day x # of days
in busy season.
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0
50,00,000
1,00,00,000
1,50,00,000
2,00,00,000
2,50,00,000
3,00,00,000
2008 2009 2010
2,30,95,000 2,54,35,6002,42,36,750
Projected Annual sales
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START UPSUMMARY
We plan on a three month start-up period.
Expenses are broken down as follows:
Insurance @15,000/month Rent @1,25,000/month
Initial Loan Repayment @50,000/month
Utilities @ 50,000/month
Salaries: 3 managers @1,00,000/month each
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5,00,000
10,00,000
15,00,000
20,00,000
25,00,000
30,00,000
35,00,000
40,00,000
45,00,00050,00,000
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CASHFLOW
Cashspending
Cashspending
Cashreceived
Cashreceived
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YEARLYPROFIT
2,50,000
5,00,000
7,50,000
10,00,000
12,50,000
15,00,000
02008 2009 2010
3,56,550
8,48,450
13,63,500
1.54%
3.50%
5.36%
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BALANCESHEETPro Forma Balance Sheet
2008 2009 2010
Assets
Current Assets
Cash 17,03,900 25,25,150 33,22,650
Inventory 8,18,400 8,34,600 8,51,100
Other Current Assets 2,50,000 2,50,000 2,50,000
Total Current Assets 27,72,300 36,09,750 44,23,750
Long-term Assets
Long-term Assets 10,00,000 10,00,000 10,00,000
Accumulated Depreciation1,25,000 2,50,000 3,75,000
Total Long-term Assets 8,75,000 7,50,000 6,25,000
Total Assets 36,47,300 43,59,750 50,48,750
Liabilities and Capital 2008 2009 2010
Current Liabilities
Accounts Payable 9,70,050 15,48,300 15,88,100
Subtotal Current Liabilities
9,70,050 15,48,300 15,88,100Long-term Liabilities 42,85,700 35,71,450 28,57,200
Total Liabilities 52,55,750 51,19,750 44,45,300
Paid-in Capital 12,00,000 12,00,000 12,00,000
Retained Earnings 31,65,000 28,08,450 19,60,000
Earnings 3,56,550 8,48,450 13,63,500
Total Capital 16,08,450 7,60,000 6,03,500
Total Liabilities and Capital36,47,300 43,59,750 50,48,750
Net Worth 16,08,450 7,60,000 6,03,500
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EXITSTRATEGY
Monitoring of success
Acceptable losses are considered
Merchandise will be sold to pay back dept.