WHY DO CAMEROON NEED A BRAND?
CHARLES NDOUMBE
How much is Cameroon brand worth?
How much is Cameroon brand worth?
How much is Cameroon brand worth?
A Global Market
Today, capturing consumers (people that would want to come into our country for diverse reasons) or the global audience is very important for Cameroon Vision 2035
Why do we need Brand Cameroon?
We need a country brand for competitivenessCameroon needs a unique attractive positioning in the
global market
Cameroon suffers from a Perception Problem
Non-respect of the rights of minority (people with a different sexual orientation)
Restricted freedom of the press Corruption is everywhereThe country is relatively stable
Cameroon suffers from a perception problem
The image associated with the name Cameroon is negative
What have been done in the past?
Global communication and marketing campaigns initiated by the government
What have been done in the past?
But this is not a total comprehensible country branding effort
The need for a competitive brand in the world we are in today
We need to position our country out there effectivelyCameroon has many brand potential carriers We do have the need to be able to bring investment in
the country
The Need for a Competitive Brand in the World we are in today
We do have a certain pride; if you go into any social gathering of Cameroonians in the diaspora you will feel it
Go to the High commission of Cameroon in Pretoria you will get it
The Need for a Competitive Brand in the World we are in today
When you come into our country you can feel our unique identity and the Cameroonians want to be able to tell their stories
The Need for a Competitive Brand in the World we are in today
But when our brand cannot capture the attention out there we are vulnerable to anything negative that is said about us
