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Page 1: Brand Guidelines...2011/10/17  · VR BRand Guidelines VeRsion 1.1 10.14.11 Brand Guidelines Brand Guidelines 3 PriMarY loGo Color less than 45% K Black More than 45% K Knock out 2

VR BRand Guidelines VeRsion 1.1 10.14.11

Brand Guidelines

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Brand Guidelines

Page 2: Brand Guidelines...2011/10/17  · VR BRand Guidelines VeRsion 1.1 10.14.11 Brand Guidelines Brand Guidelines 3 PriMarY loGo Color less than 45% K Black More than 45% K Knock out 2

VR BRand Guidelines VeRsion 1.1 10.14.11

Brand Guidelines

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PriMarY Color Palette

VR Blue Black White

PriMarY loGo

HairlineABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890”:!@#%$&*?

lightaBCdeFGHiJKlMnOPQrsTuVWXYZabcdefghijklmnopqrstuvwxyz 1234567890”:!@#%$&*?

RegularaBCdeFGHiJKlMnoPQRsTuVWXYZabcdefghijklmnopqrstuvwxyz 1234567890”:!@#%$&*?

BoldaBCdeFGHiJKlMnoPQrstuVWXYZabcdefghijklmnopqrstuvwxyz 1234567890”:!@#%$&*?

BlackABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890”:!@#%$&*?

PriMarY tYPeFaCe: latodownload lato: http://www.google.com/webfonts/family?family=lato#download

Hairline italicABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890”:!@#%$&*?

light italicABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890”:!@#%$&*?

italicABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890”:!@#%$&*?

Bold italicABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890”:!@#%$&*?

Black italicABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890”:!@#%$&*?

WeB loGo

Vr Brand at-a-GlanCe

C84 M41 Y13 K0

R15 G128 B177

#336699

C0 M0 Y0 K100

R17 G17 B17

#000000

C0 M0 Y0 K0

R255 G255 B255

#FFFFFF

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VR BRand Guidelines VeRsion 1.1 10.14.11

Brand Guidelines Brand Guidelines

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ColorPriMarY loGo

less than 45% K

More than 45% K Knock outBlack

2 Color Knock out on Black

White Knock out

use this logo when printing in black and white.

GraYsCale

This is the logo of choice, whenever possible.

The VerticaResponse logo is the primary identifier for

our product. used consistently, it will reinforce public

awareness of the company.

The grayscale logo is to be used only in instances when

color is not an option (e.g. printing in grayscale).

loGos

saFe sPaCe

The primary logo presentation is enhanced by

maintaining a clear area, void of all imagery

surrounding the logo. This area is defined by the cap

height of the “R” within the logo. note: approved

taglines are the exception to this rule.

To ensure legibility and brand consistency, the “R” in the

VR logo must never be reduced any smaller than .12”.

MiniMuM siZe

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Brand Guidelines

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seCondarY Color Palette: WeB aCCent Colors

login Blue sign up Green Partner Yellow

C79 M55 Y0 K0

R42 G116 B225

#2a74e1

Red Flag Green Flag shades of Black

C64 M0 Y100 K0

R98 G196 B27

#62C41B

C1 M32 Y83 K0

R248 G180 B69

#F8B445

C3 M100 Y100 K1

R231 G13 B0

#e50d00

C41 M0 Y100 K0

R163 G214 B21

#a3d615

Color sYsteMs

PriMarY Color Palette

Vr Bluelooking at the VR logo as our foundation, VR Blue is the main color used

heavily in advertising and in promotional pieces.

Blackagain, looking at the VR logo as our foundation, black is used as a primary

accent color.

login BlueThis vibrant deep blue is used

in login buttons, this color is

intended to connote logging in to

our visitors.

sign up GreenThis vibrant green is used in sign

up buttons, this color is intended

to connote signing up to our

visitors.

Partner YellowThis rich golden yellow is used

for CTa’s in the Partner section

of the website.

red FlagThis bright red color is used in

corner flags to connote Sales.

Green FlagThis bright warm green color is

used in corner flags to connote

Free products and services.

login Blue

sign up Green

Partner Yellow

Red Flag

Green Flag

VR Blue Black White

C84 M41 Y13 K0

R15 G128 B177

#336699

C0 M0 Y0 K100

R17 G17 B17

#000000

C0 M0 Y0 K0

R255 G255 B255

#FFFFFF

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tYPoGraPHY

HairlineABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890”:!@#%$&*?

lightaBCdeFGHiJKlMnOPQrsTuVWXYZabcdefghijklmnopqrstuvwxyz 1234567890”:!@#%$&*?

RegularaBCdeFGHiJKlMnoPQRsTuVWXYZabcdefghijklmnopqrstuvwxyz 1234567890”:!@#%$&*?

BoldaBCdeFGHiJKlMnoPQrstuVWXYZabcdefghijklmnopqrstuvwxyz 1234567890”:!@#%$&*?

BlackABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890”:!@#%$&*?

PriMarY tYPeFaCe: lato

Hairline italicABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890”:!@#%$&*?

light italicABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890”:!@#%$&*?

italicABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890”:!@#%$&*?

Bold italicABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890”:!@#%$&*?

Black italicABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890”:!@#%$&*?

lightABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890”:!@#%$&*?

light obliqueABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890”:!@#%$&*?

RegularABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890”:!@#%$&*?

obliqueABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890”:!@#%$&*?

BoldABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890”:!@#%$&*?

Bold obliqueABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890”:!@#%$&*?

alternate tYPeFaCe: HelVetiCa

our alternate typeface is Helvetica. it should be used whenever

the primary typeface “lato” is not available, (e.g. Microsoft

Office applications such as Word, PowerPoint, Excel, etc.)

our primary typeface is lato. The semi-rounded details of the letters give

lato a feeling of warmth, while the strong structure provides stability and

seriousness. serious yet friendly it communicates VR’s persona - serious

marketing capabilities with an easy to use interface and friendly customer

service. It’s available in several weights, allowing maximum flexibility.

download lato:

http://www.google.com/webfonts/family?family=lato#download

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loGos

Verticalresponse for appexchangeThis co-branded logo is used for online and print marketing pieces for the

VerticalResponse and salesforce integration.

loGos

Verticalresponse for PartnersThis co-branded logo is used on marketing

materials for the VerticalResponse for Partners

product.

Verticalresponse developer networkThis co-branded logo is used on marketing materials for the

VerticalResponse for developer network (http://developers.

verticalresponse.com).

Verticalresponse Marketing loungeThis co-branded logo is used on marketing materials for the

VerticalResponse Marketing lounge.

Verticalresponse Marketing BlogThis co-branded logo is used on marketing materials for the

VerticalResponse Marketing Blog.

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ProduCt loGos

Verticalresponse email Marketing This logo is used on marketing materials for the VerticalResponse email

Marketing product.

Verticalresponse event Marketing This logo is used on marketing materials for the VerticalResponse event

Marketing product.

Verticalresponse online surveysThis logo is used on marketing materials for the VerticalResponse online

surveys product.

Verticalresponse Postcard MarketingThis logo is used on marketing materials for the VerticalResponse

Postcard Marketing product.

ProduCt loGos


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