وسهال اهال
Brand Name
The name Eastern Sky was chosen that captures the essence of of the magnificent natural beautiful scenery of the Eastern Sky Sunset, and what
falls beneath. Under the Eastern Sky lies passion, friendship, and social gathering of a cultural tradition of sharing a hookah pipe, sharing the joys of
life in the most beautiful relaxed environment.
Background
Brand Name (cont.)
Strengths of the name Eastern Sky, create a wonderful image in the mind, of a nice glowing orange sunset in the Middle East, that is surrounding by the
natures beauty at best. relating also to the imagery of silhouettes of Pyramids, exotic trees, amazing architect designed buildings, Capturing the
scenery of a tradition of the home of the hookah pipe origin.
Strengths
Brand Name (cont.)
Eastern Sky, (Doing Business As) Eastern Sky Hookah Lounge LLC, is protectable as outlined on USPTO.gov as a generic trademark name as well
as the formation of the Limited Liability Corporation. Personal domains, social media sites, and YouTube channels are also available and have been
secured as EasternSkyHookah.
Protection
Logo
This graphical/combination logo, is silhouette of a double hose hookah, the text is a custom Middle Eastern font of the brand name through the center of the hookah The hookah is a two hose hookah symbolizing, sharing which reflects our unique brand of socializing, and bringing people closer together. The sky lights mock up symbolize hour LED Hookah bases, also reflecting an
attraction of sun setting rays shining through the Eastern Sky
Background
Smoke, Savor, Socialize
LogoCont.
The laws of color of This graphical/combination logo, is a black silhouette. We chose black to symbolize more of night life attraction. The white Arab
Dances Font was chosen to show the authenticity, with an orange out line to highlight and luminate the name. The orange outline was also chosen, to
compliment the indoor environment, and all promotional marketing designs.
Laws
Smoke, Savor, Socialize
Logo
Paymons Hookah Lounge (main competitors Logo) is a simple image of a hookah with a PS stamp or ink effect, with custom font. This was a great
simplistic logo, that was direct to the point of what it was. What I didn’t like was it didn’t mention the name (Paymon’s), Hookah Lounge could be
anything, to me it didn’t represent the name as well as it could of. I think it would have been cool if the hose wrapped around the font, instead of being
behind it.
Competitors
Corporate Culture
Our authenticity breathes a new life into socialization
Authentic hookahs and rich shisha blends accommodating a genuine middle eastern atmosphere
Vision
Corporate CultureCont.
For consumers who value socializing and relaxation, Eastern Sky provides an enticing night life scene in a calming atmosphere.
Authentic hookahs and rich shisha blends accommodating a genuine middle eastern atmosphere
Values
MANTRA
By authentic, not only do we mean unique, we also derive from the cultural traditions that hookah derives from. Quality is just as important to us, by
offering the highest quality products, service, and environment. Experience, we take pride in offering and elegant experience of a tradition that dates
back to the 15th century, that is memorable and exciting.
Authentic Quality Experience
A mantra was used in place of the mission statement
Tagline
Smoke, Savor, Socialize
Background/Effectivness
What makes this such an effective imperative tagline: It’s made from three action getting verbs that command positive action, it’s short, direct, and
delivers a clear message of the our values, and what customers can expect at Eastern Sky.
TaglineCont.
"Best Of Las Vegas" 16 Times. "Best Of Las Vegas" 21 Times
Competitors
Paymon’s Hookah Lounge Tag line is “Best of Las Vegas 16 times. “Best of Las Vegas 21 Times”
They chose to use a superlative tagline that shows their positioning in the industry from awards they have received, it also show that have continued
to win awards over the years.