1 | Musicnotes Brand Identity Guidelines
Brand & Identity Guidelines
2 | Musicnotes Brand Identity Guidelines
ABOUT THIS GUIDE
The purpose of these guidelines is to explain the use of the Musicnotes.com brand style and to reinforce consistent application of the visual elements in all communications and products. This includes publications, presentations, consumer applications, and all marketing materials both online and offline. Logo, color, and typography basics are included in this document.
TABLE OF CONTENTS
3Design Values
4Logo Design
9Logo Usage
15Color Palette
18Typography
Introduction
3 | Musicnotes Brand Identity Guidelines
Musicnotes has four key values to set its visual identity to a standard, both in interactive and print media. These are an extension of business values set in Values, Vision, and 2015 Goals.
Business Values
Integrity & Honesty
Commitment to Quality
Tenacity
Humor & Levity
Creativity & Curiosity
Intelligence
Collaboration & Individuality
Caring & Respect
Design Values
IntuitiveClear understanding of what is possible with Musicnotes’ products and platforms.
QualityMeticulously composed brand, identity, and products to be at the highest industry standard for music, design, and technology.
ConsistentCommon themes, visual cues, and interactions to create a holistic and familiar experience.
BeautifulCreative, playful attitude that instills for the customer an unforgettable recognition.
Brand & Design Values
4 | Musicnotes Brand Identity Guidelines
The company logo is an important, valued graphic element and must be used consistently and appropriately; even minor variations will compromise the image of the branding.
Musicnotes' logo is composed of three parts: its logo mark and logo type, as well as an optional tagline. Together they work to define Musicnotes' graphic identity.
Logo Design
5 | Musicnotes Brand Identity Guidelines
LOGO MARKLOGO TYPE
TAGLINE
Components
S H E E T M U S I C A N Y W H E R E
6 | Musicnotes Brand Identity Guidelines
PRIMARY LOGO — TAGLINE PRIMARY LOGO — NO TAGLINE
Variations
S H E E T M U S I C A N Y W H E R E
7 | Musicnotes Brand Identity Guidelines
PRIMARY LOGO — ONE-COLOR PRIMARY LOGO — ONE COLOR — VERTICAL ORIENTATION
LOGO MARK PREFERRED COLORS — WEB & PRINT
Variations
Pantone 539 UPantone 539 C
Pantone 3005 UPantone 3005 C
CMYK100 / 100 / 100 / 100
> 50%
#22313F
#0272B3
#000
#666(or lighter)
PRIMARY COLOR
SECONDARYCOLOR
BLACK
GRAYS
8 | Musicnotes Brand Identity Guidelines
Always use master artwork when reproducing any logo design. It should never be recreated under any circumstances. Always ensure you are using the correct artwork for the application.
When reproducing any logo elements, only the original high resolution or vector graphic files shall be used - logos should not be taken from this document.
Logo Usage
9 | Musicnotes Brand Identity Guidelines
Avoid distorting (stretching or squishing) the logo from its original aspect ratio. Always scale the logo proportionally.
Aspect Ratio
WRONG CORRECT
S H E E T M U S I C A N Y W H E R ES H E E T M U S I C A N Y W H E R E
10 | Musicnotes Brand Identity Guidelines
Avoid using a color outside of the selected brand color scheme. If you use a backdrop, mind the exclusion zone as well.
In addition, avoid altering the presentation of the logo by changing the font.
Colors & Fonts
WRONG CORRECT
musicnotes.com
11 | Musicnotes Brand Identity Guidelines
Accurate reproduction of the brand color scheme is essential in communicating a clear and consistent message about the company image.
Pantone colors should be used wherever possible, with CMYK/RGB being matched as closely as possible depending on the materials and print process.
Color Palette
12 | Musicnotes Brand Identity Guidelines
Primary, Secondary & Tertiary
SPOT
Pantone 539 UPantone 539 C
PRIMARY COLOR
SECONDARYACCENT
PRIMARYACCENT
TERTIARY ACCENT
SECONDARYCOLOR
TERTIARY ACCENT
Pantone 360 UPantone 360 C
Pantone 3005 UPantone 3005 C
Pantone 290 UPantone 290 C
Pantone 1797 UPantone 1797 C
Pantone 7404 UPantone 7404 C
RGB
34 / 49 / 63
162 / 188 / 53
2 / 144 / 179
204 / 227 / 240
195 / 30 / 24
255 / 185 / 24
CMYK
85 / 70 / 52 / 52
42 / 10 /100 / 0
89 / 51 / 4 / 0
18 / 3 / 2 / 0
16 / 100 / 100 / 7
0 / 30 / 98 / 0
HEX
#22313F
#A2BC35
#0272B3
#CCE3F0
#C31E18
#FFB918
TERTIARY ACCENT
Pantone 1375 UPantone 1375 C 242 / 125 / 33 1 / 63 / 100 / 0 #F47D25
13 | Musicnotes Brand Identity Guidelines
Percentages & Grays
100%
60%
90%
40%
10%
80%
20%
14 | Musicnotes Brand Identity Guidelines
Using consistent and meaingful font choices conveys a conscious personality for the company and provides familiar communication through the web and print.
Mostly, Proxima Nova will be the primary font of choice, with Kreon and Sansation being used sparingly among both print and interactive platforms (primarily as a display typeface).
Typography
15 | Musicnotes Brand Identity Guidelines
Font Choice & Intent
We have two fundamental questions to ask when choosing fonts.
Do our font choices fit well within the print & web platforms for optimum legibility and usage value?
Do our font choices fit into our design values for meaningful impact? (intuitive, high quality, consistent, and beautiful)
The red fox jumpedThe red fox jumpedThe red fox jumpedThe red fox jumped
Skateboard organic fixie, jean shorts authentic ugh post-ironic craft beer yr. Photo booth PBR&B intelligentsia, health goth street art gluten-free whatever umami. Selvage hammock occupy bespoke franzen gochujang, knausgaard tru�aut banh mi 8-bit.
Skateboard organic fixie, jean shorts authentic ugh post-ironic craft beer yr. Photo booth PBR&B intelligentsia, health goth street art gluten-free whatever umami. Selvage hammock occupy bespoke franzen gochujang, knausgaard tru�aut banh mi 8-bit.
Skateboard organic fixie, jean shorts authentic ugh post-ironic craft beer yr. Photo booth PBR&B intelligentsia, health goth street art gluten-free whatever umami. Selvage hammock occupy bespoke franzen gochujang, knausgaard tru�aut banh mi 8-bit.
Skateboard organic fixie, jean shorts authentic ugh post-ironic craft beer yr. Photo booth PBR&B intelligentsia, health goth street art gluten-free whatever umami. Selvage hammock occupy bespoke franzen gochujang, knausgaard tru�aut banh mi 8-bit.
The red fox jumpedThe red fox jumpedThe red fox jumpedThe red fox jumped
Skateboard organic fixie, jean shorts authentic ugh post-ironic craft beer yr. Photo booth PBR&B intelligentsia, health goth street art gluten-free whatever umami. Selvage hammock occupy bespoke franzen gochujang, knausgaard tru�aut banh mi 8-bit.
Skateboard organic fixie, jean shorts authentic ugh post-ironic craft beer yr. Photo booth PBR&B intelligentsia, health goth street art gluten-free whatever umami. Selvage hammock occupy bespoke franzen gochujang, knausgaard tru�aut banh mi 8-bit.
Proxima NovaProxima Nova
16 | Musicnotes Brand Identity Guidelines
Thanks For Reading!Company: Musicnotes
Email: [email protected]
Website: www.musicnotes.com
Designed by: UX & Marketing Staff